00:00

And he said this line that he left. He goes, that sounds silly. I understand that. That my whole day is just about posting on Twitter.

And he said this line that he left. He goes, that sounds silly. I understand that. That my whole day is just about posting on Twitter.

00:06

But Everybody's just got a thing. That's my thing. Okay?

But Everybody's just got a thing. That's my thing. Okay?

00:10

And he's like, and we've all got one thing. That's my thing.

And he's like, and we've all got one thing. That's my thing.

00:14

I love it.

I love it.

00:23

Alright. Have a special episode. We're gonna talk about cool content that we've consumed. This might be short, twenty, twenty five minutes, but you wanna kick things off? Well, I wanna say why I think this is a good type of episode to do. We, you know, one of the best ways to change your life is to change like your if you don't change your body, you'll go change your diet, or your habits, your workout habits or your eating habits.

Alright. Have a special episode. We're gonna talk about cool content that we've consumed. This might be short, twenty, twenty five minutes, but you wanna kick things off? Well, I wanna say why I think this is a good type of episode to do. We, you know, one of the best ways to change your life is to change like your if you don't change your body, you'll go change your diet, or your habits, your workout habits or your eating habits.

00:44

If you wanna change your mind, you need to change your info diet. And so One of the questions I like asking, and I know you do too, which is, like, you're, like, it's, like, the dorkiest question ever. We probably should find a better way to phrase it. No. It's a great question. But It's the answer is so good that we don't even care how lame the question sounds, but it I've heard you say this before. Like, so what media are you consuming? So what are you, like, What are you reading nowadays? Or, like, what what content do you like to consume? Which is I do that in job interviews, and people will be like, oh, I read, like, the New York Times. I'm like, No. Come on. Like, what subreddits are you, like, consuming? Do you use Reddit? What about Twitter on Instagram? Who do you follow? What where are you getting it? Who who's influencing you? Yes. No. I'm more lucky this. We were like, what Reddit? What subreddits do you go on? Because his brain was and it was like, he's firing off all these awesome things in all these different areas. It's like, That doesn't just happen by accident. That happens because he's got a set of interesting inputs

If you wanna change your mind, you need to change your info diet. And so One of the questions I like asking, and I know you do too, which is, like, you're, like, it's, like, the dorkiest question ever. We probably should find a better way to phrase it. No. It's a great question. But It's the answer is so good that we don't even care how lame the question sounds, but it I've heard you say this before. Like, so what media are you consuming? So what are you, like, What are you reading nowadays? Or, like, what what content do you like to consume? Which is I do that in job interviews, and people will be like, oh, I read, like, the New York Times. I'm like, No. Come on. Like, what subreddits are you, like, consuming? Do you use Reddit? What about Twitter on Instagram? Who do you follow? What where are you getting it? Who who's influencing you? Yes. No. I'm more lucky this. We were like, what Reddit? What subreddits do you go on? Because his brain was and it was like, he's firing off all these awesome things in all these different areas. It's like, That doesn't just happen by accident. That happens because he's got a set of interesting inputs

01:37

that leads to a set of interesting outputs. We, as MFM, wanna be one of those interesting inputs for you so that you become a more interesting smart,

that leads to a set of interesting outputs. We, as MFM, wanna be one of those interesting inputs for you so that you become a more interesting smart,

01:44

you know, person based off of listening to this, but we're just one thing. So what we wanna share is what are the best of the inputs that we read, listen to or watch this week, then maybe you should go check out. So that's the premise of this.

you know, person based off of listening to this, but we're just one thing. So what we wanna share is what are the best of the inputs that we read, listen to or watch this week, then maybe you should go check out. So that's the premise of this.

01:58

I I wish more people did this. Of people that I find interesting, I wish they would be more.

I I wish more people did this. Of people that I find interesting, I wish they would be more.

02:03

I wish they would curate for me, like, yo, here's the one or two best things I read or watched this week or listened to. Just to get my mind going and show me cool things that I should go go do. Anyways, that's the the spiel. I want you to kick it off.

I wish they would curate for me, like, yo, here's the one or two best things I read or watched this week or listened to. Just to get my mind going and show me cool things that I should go go do. Anyways, that's the the spiel. I want you to kick it off.

02:14

I want you to do the top two. All three years are good. So why don't you kick it off at the top one? So one of the best things I watched this week is

I want you to do the top two. All three years are good. So why don't you kick it off at the top one? So one of the best things I watched this week is

02:22

Bill Gurley's talk at all in. Have you heard his his talk that he did at the all in conference?

Bill Gurley's talk at all in. Have you heard his his talk that he did at the all in conference?

02:28

Yeah. So he did a talk. I believe it was about Uber and regulation like, some of the surprising things they found. So Billgerley was the, like, lead investor in Uber.

Yeah. So he did a talk. I believe it was about Uber and regulation like, some of the surprising things they found. So Billgerley was the, like, lead investor in Uber.

02:38

And he goes to all in, and I expected him to talk about, I don't know, venture capital,

And he goes to all in, and I expected him to talk about, I don't know, venture capital,

02:42

business, investing, but he's now retired. He's a retired VC. So he's like,

business, investing, but he's now retired. He's a retired VC. So he's like,

02:47

kind of in the No flux given mode, which is great. Like, you know, when you get a really smart person who now feels like they have nothing to lose, they can go off. And I feel like that's the best way to describe this. It wasn't a talk BillGurly went off. And so what he does is the talk is titled, I think it's, like, two thousand eight hundred fifty one or something like that, some number.

kind of in the No flux given mode, which is great. Like, you know, when you get a really smart person who now feels like they have nothing to lose, they can go off. And I feel like that's the best way to describe this. It wasn't a talk BillGurly went off. And so what he does is the talk is titled, I think it's, like, two thousand eight hundred fifty one or something like that, some number.

03:06

And he he's basically the talk. He's like, that's the number of miles between Silicon Valley and Washington DC.

And he he's basically the talk. He's like, that's the number of miles between Silicon Valley and Washington DC.

03:13

And what he does is he talks about

And what he does is he talks about

03:16

regulation and how screwed up it makes business. And so he goes through example, after example, and it it, to me, it felt almost like a John Oliver

regulation and how screwed up it makes business. And so he goes through example, after example, and it it, to me, it felt almost like a John Oliver

03:25

know when John Oliver does those last week tonight things where he just has a monologue, he's, like,

know when John Oliver does those last week tonight things where he just has a monologue, he's, like,

03:29

exposing

exposing

03:30

something that screwed up or, like, coffeezilla does this on YouTube where he'll go in and he'll be like, logan Paul, scam people, and let me just expose the whole the grift.

something that screwed up or, like, coffeezilla does this on YouTube where he'll go in and he'll be like, logan Paul, scam people, and let me just expose the whole the grift.

03:39

He exposed the grift of regulation.

He exposed the grift of regulation.

03:41

And he's like,

And he's like,

03:43

Dude, look at this. Like, COVID happens,

Dude, look at this. Like, COVID happens,

03:45

so they pass these laws about COVID testing.

so they pass these laws about COVID testing.

03:49

And look at this. The same test in the UK or Germany costs like, you know, seven times less,

And look at this. The same test in the UK or Germany costs like, you know, seven times less,

03:56

as it did in the US. Why? Because in the US, it was mandated that only these two companies tests were gonna be allowed. And in in Germany, it was a free market. So the test the cost went way down. Or he would give an example of,

as it did in the US. Why? Because in the US, it was mandated that only these two companies tests were gonna be allowed. And in in Germany, it was a free market. So the test the cost went way down. Or he would give an example of,

04:07

he's like, you know, here's the guy who passed this law,

he's like, you know, here's the guy who passed this law,

04:10

and he says that these are the only free vendors that the government can use, and so they charge this crazy amount. And then guess what? Here's his LinkedIn.

and he says that these are the only free vendors that the government can use, and so they charge this crazy amount. And then guess what? Here's his LinkedIn.

04:18

Oh, what do you know? Five years later, he's on the board as the chief, whatever, at that same company that he handed this prize to. And it's like, the grift is real. The thing I loved about this, because you're like, damn, that was a great talk. He's like,

Oh, what do you know? Five years later, he's on the board as the chief, whatever, at that same company that he handed this prize to. And it's like, the grift is real. The thing I loved about this, because you're like, damn, that was a great talk. He's like,

04:32

I've been working on this for, like, fifteen years. He's like, basically, for the last fifteen years, every time I saw something that was just complete, grift, I was screw So just to f ed up the part of the system. I wrote it down. I made a note. And so he's like this talk is basically fifteen years in the making of me kind of

I've been working on this for, like, fifteen years. He's like, basically, for the last fifteen years, every time I saw something that was just complete, grift, I was screw So just to f ed up the part of the system. I wrote it down. I made a note. And so he's like this talk is basically fifteen years in the making of me kind of

04:47

observing what screwed up a web out the way that Washington works. At the end, his mic drop is basically, like, he's like, I called this talk in a two thousand eight hundred and fifty one. That's the number of miles between San Francisco, DC. And when I talk to people in DC and they ask, you know, how does Silicon Valley, you know, do so much innovation?

observing what screwed up a web out the way that Washington works. At the end, his mic drop is basically, like, he's like, I called this talk in a two thousand eight hundred and fifty one. That's the number of miles between San Francisco, DC. And when I talk to people in DC and they ask, you know, how does Silicon Valley, you know, do so much innovation?

05:02

It's because we're so fucking far away from Washington DC. Like, we're just away from poison of the way that that place works. And we're the farthest possible place away on the map in the United States from from DC. So I love that talk. Was there any, like, promising

It's because we're so fucking far away from Washington DC. Like, we're just away from poison of the way that that place works. And we're the farthest possible place away on the map in the United States from from DC. So I love that talk. Was there any, like, promising

05:17

parts of it? Or, like, this is gonna change, or is it, like, this is Well, at the end, they're like,

parts of it? Or, like, this is gonna change, or is it, like, this is Well, at the end, they're like,

05:22

what do we do about this? Can this change? It's like, well, the first thing is this. We have to, like, expose this. Right? Like, you know, you gotta shine light on it. You know, the bacteria sort of grows in the dark. And, the second thing was he was like, you know,

what do we do about this? Can this change? It's like, well, the first thing is this. We have to, like, expose this. Right? Like, you know, you gotta shine light on it. You know, the bacteria sort of grows in the dark. And, the second thing was he was like, you know,

05:34

it's hard because the incentive is the people who could change the laws

it's hard because the incentive is the people who could change the laws

05:38

that would say, hey, you know,

that would say, hey, you know,

05:40

maybe if you write the laws about these companies, you can't trade their stocks, for example. Right? Like, We've sent this on the pod. Yeah. But the people who need to pass that law, they're the ones who are profiting from this. So he's like, it's almost impossible to change that incentive. Like, it's like, they would have to do that. They need so much pressure

maybe if you write the laws about these companies, you can't trade their stocks, for example. Right? Like, We've sent this on the pod. Yeah. But the people who need to pass that law, they're the ones who are profiting from this. So he's like, it's almost impossible to change that incentive. Like, it's like, they would have to do that. They need so much pressure

05:57

in order to make those changes because, they're not incentivized to do it. In fact, the opposite. Their entire incentive is to keep the system the way it is. There's this interesting thing that's going on where I I don't know anything about the government. I don't remember if it's the Senate, congress, whatever it is, but,

in order to make those changes because, they're not incentivized to do it. In fact, the opposite. Their entire incentive is to keep the system the way it is. There's this interesting thing that's going on where I I don't know anything about the government. I don't remember if it's the Senate, congress, whatever it is, but,

06:12

it was like one of the few things that both of handful of, like, hard right Republicans and hard left, Democrats we're agreeing on where they're, like, alright, we're gonna create, like, a political index fund where you could only have if you're a politician, you have to you can you can have money, but it must be in this particular index fund. And so, like, you're you can't own individual stocks, you know, how Nancy Pelosi is accused of, like, doing whatever, and then how I think it was the head of was it the new stock exchange, there's, what, one of the companies,

it was like one of the few things that both of handful of, like, hard right Republicans and hard left, Democrats we're agreeing on where they're, like, alright, we're gonna create, like, a political index fund where you could only have if you're a politician, you have to you can you can have money, but it must be in this particular index fund. And so, like, you're you can't own individual stocks, you know, how Nancy Pelosi is accused of, like, doing whatever, and then how I think it was the head of was it the new stock exchange, there's, what, one of the companies,

06:38

like, like, two weeks before the government shut down with COVID. They sold a bunch of stocks.

like, like, two weeks before the government shut down with COVID. They sold a bunch of stocks.

06:43

And, like, this all looks suspicious. And so they're they're trying to, like, argue that there needs to be a political index fund. It seems like a pretty cool idea, actually. By the way, there's a start up called autopilot. I don't know if you ever heard of them, but they do like,

And, like, this all looks suspicious. And so they're they're trying to, like, argue that there needs to be a political index fund. It seems like a pretty cool idea, actually. By the way, there's a start up called autopilot. I don't know if you ever heard of them, but they do like,

06:55

like, it's like a automated money management or, like, you know, basically, it's a way to What you can do is you put your money in the app and then you could be like, oh, I wanna copy the Michael Burry portfolio. And you could just copy their public portfolio. Yeah. It's cool. They did, that was released. So the business doing okay. And then it's, like, growth took off. And I was, like, dude, what happened? Like, in incredible chart. He's, like, we made this Twitter hander called the Pelosi tracker, and they have the British tracker, the Pelosi tracker, and whatever. And the Pelosi tracker has three hundred and thirty nine thousand followers.

like, it's like a automated money management or, like, you know, basically, it's a way to What you can do is you put your money in the app and then you could be like, oh, I wanna copy the Michael Burry portfolio. And you could just copy their public portfolio. Yeah. It's cool. They did, that was released. So the business doing okay. And then it's, like, growth took off. And I was, like, dude, what happened? Like, in incredible chart. He's, like, we made this Twitter hander called the Pelosi tracker, and they have the British tracker, the Pelosi tracker, and whatever. And the Pelosi tracker has three hundred and thirty nine thousand followers.

07:25

And it basically, every time she makes a trade,

And it basically, every time she makes a trade,

07:28

they,

they,

07:30

they post about it. And so they just dig through the filing they tell her things and and her gains that she has. And, like, of course, somehow Nancy Pelosi is, like, happens to be, you know, she, you know, she's, you know, happens to be thirty percent year to date. Like, she's outperforming Warren Buffett. She's outperforming your favorite hedge fund guy, like It's insane. Oh, does this government

they post about it. And so they just dig through the filing they tell her things and and her gains that she has. And, like, of course, somehow Nancy Pelosi is, like, happens to be, you know, she, you know, she's, you know, happens to be thirty percent year to date. Like, she's outperforming Warren Buffett. She's outperforming your favorite hedge fund guy, like It's insane. Oh, does this government

07:50

the, you know, official do this. It's like, well, maybe they know some things before some things happen. It's insane.

the, you know, official do this. It's like, well, maybe they know some things before some things happen. It's insane.

07:57

It's corrupt. That was a genius growth hack that they did. Alright. I'll give you one. So this has been going around Twitter, but I went and watched the whole thing. It's pretty amazing. So Dion Sanders I'm not a I'm not a football guy. You're gonna know I'm not a sports guy. You're gonna know a lot more about this than I am. Dion Sanders, he's now the coach of, what is it? Colorado? Yeah. The Buffalo the Buffalo's, and he, he was on sixty minutes. I think, like, two weeks ago. And it was pretty amazing. They did, like, a twelve minute segment on him, and it was really fascinating because I remember Dion Sanders as being, like this, like, cocky, like showboat guy, and he is still a little bit of that, but he's incredibly insightful. And so, basically,

It's corrupt. That was a genius growth hack that they did. Alright. I'll give you one. So this has been going around Twitter, but I went and watched the whole thing. It's pretty amazing. So Dion Sanders I'm not a I'm not a football guy. You're gonna know I'm not a sports guy. You're gonna know a lot more about this than I am. Dion Sanders, he's now the coach of, what is it? Colorado? Yeah. The Buffalo the Buffalo's, and he, he was on sixty minutes. I think, like, two weeks ago. And it was pretty amazing. They did, like, a twelve minute segment on him, and it was really fascinating because I remember Dion Sanders as being, like this, like, cocky, like showboat guy, and he is still a little bit of that, but he's incredibly insightful. And so, basically,

08:32

what's any what what university was that? It was a historical Black College. Was it Jackson State, or he was? Yeah.

what's any what what university was that? It was a historical Black College. Was it Jackson State, or he was? Yeah.

08:38

I forgot the name of Some not very popular school. He gets into coaching. He he he does a decent job there. Then he gets recruited to go to Colorado, which is a big deal. But what he does is he

I forgot the name of Some not very popular school. He gets into coaching. He he he does a decent job there. Then he gets recruited to go to Colorado, which is a big deal. But what he does is he

08:48

He's doing two interesting things. The first interesting things that he's doing is one of his sons is filming the whole thing. It's like his Gary V thing. And so his son is like filming behind the scenes and posting it on YouTube and driving,

He's doing two interesting things. The first interesting things that he's doing is one of his sons is filming the whole thing. It's like his Gary V thing. And so his son is like filming behind the scenes and posting it on YouTube and driving,

08:59

interests. It's really fascinating. What he's doing? Have you seen that? It's amazing. So one of his sons is the quarterback, the starting quarterback. I think another son is on the team too. The other son is like, you know, what the corner back or the, yeah, I think he's a corner back, which is what Dion used to play. And then

interests. It's really fascinating. What he's doing? Have you seen that? It's amazing. So one of his sons is the quarterback, the starting quarterback. I think another son is on the team too. The other son is like, you know, what the corner back or the, yeah, I think he's a corner back, which is what Dion used to play. And then

09:12

the other side of the the the sun that's not playing football is basically the Gary v v log guy, and he's just in the locker room. He's he's documenting the whole thing and sharing it on social as they go. And they're just doing a better job of it than, like,

the other side of the the the sun that's not playing football is basically the Gary v v log guy, and he's just in the locker room. He's he's documenting the whole thing and sharing it on social as they go. And they're just doing a better job of it than, like,

09:26

you know, anybody's doing following that stuff. Yeah. It's awesome. And the second things that it that it did his leadership skills are really good and they're kinda shocking because I just thought that he was just like a meat head and he was just this really cocky guy No, man. The guy's really insightful. And so basically, they show,

you know, anybody's doing following that stuff. Yeah. It's awesome. And the second things that it that it did his leadership skills are really good and they're kinda shocking because I just thought that he was just like a meat head and he was just this really cocky guy No, man. The guy's really insightful. And so basically, they show,

09:42

like a clip from one of his first meetings with the team, and he basically, he goes, I'm here to encourage most of you to quit. The reason being is you guys are the team's lost so much. I think last year, you were like one in eleven, so you lost most every game. You barely won a game. And the coaching staff, they're all out. We got rid of them. I'm here. I brought a bunch of my guys here who I know are good. And look, here's the deal.

like a clip from one of his first meetings with the team, and he basically, he goes, I'm here to encourage most of you to quit. The reason being is you guys are the team's lost so much. I think last year, you were like one in eleven, so you lost most every game. You barely won a game. And the coaching staff, they're all out. We got rid of them. I'm here. I brought a bunch of my guys here who I know are good. And look, here's the deal.

10:04

The coaching staff is to blame, but you know who else is to blame? The kids, because the coaching staff probably recruited a bunch of losers, and I'm here to get you losers to quit. And he and and the the guy on CNN was like, hey, man, that's a little harsh. Like, these are kids. He goes, well, look, if you are willing to quit the team because I said that, you're probably weak and you're not an asset to this company. And if you're gonna let words scare you, I need you out of here. And I need the tough guys to stay, and I need you to be an asset and not a liability. And he rerammed the roster. He brought, like, forty play forty new players in, which is half of a the ball team roster. And and fifty left. In fifty left, they went into the transfer porter portal and he goes, he he's like, look,

The coaching staff is to blame, but you know who else is to blame? The kids, because the coaching staff probably recruited a bunch of losers, and I'm here to get you losers to quit. And he and and the the guy on CNN was like, hey, man, that's a little harsh. Like, these are kids. He goes, well, look, if you are willing to quit the team because I said that, you're probably weak and you're not an asset to this company. And if you're gonna let words scare you, I need you out of here. And I need the tough guys to stay, and I need you to be an asset and not a liability. And he rerammed the roster. He brought, like, forty play forty new players in, which is half of a the ball team roster. And and fifty left. In fifty left, they went into the transfer porter portal and he goes, he he's like, look,

10:45

truth is good for the kids. This is what I'm here to teach you football. I'm gonna teach you how to how how to live life and be a good man. What you guys need is truth. I need to tell you the truth. I need to prepare you for the real world, and we're gonna I want a winning team. And he does this other thing where he goes, the the interviewer goes So who do you think is the best football football coach right now on the ncaa? He goes, well, do you have a mirror that I could hold up so I could see him?

truth is good for the kids. This is what I'm here to teach you football. I'm gonna teach you how to how how to live life and be a good man. What you guys need is truth. I need to tell you the truth. I need to prepare you for the real world, and we're gonna I want a winning team. And he does this other thing where he goes, the the interviewer goes So who do you think is the best football football coach right now on the ncaa? He goes, well, do you have a mirror that I could hold up so I could see him?

11:08

He's like, me. He goes, I'm gonna be the best coach, but then he does a good job of beat, like, humble. He's like, well, I I learned a lot from Nick Sabin. He's forgot more about football than I'll ever know. And so I'm looking for little crumbs from him. But it was really inspirational because I think that,

He's like, me. He goes, I'm gonna be the best coach, but then he does a good job of beat, like, humble. He's like, well, I I learned a lot from Nick Sabin. He's forgot more about football than I'll ever know. And so I'm looking for little crumbs from him. But it was really inspirational because I think that,

11:23

this type of like,

this type of like,

11:25

pound your chest leadership

pound your chest leadership

11:26

the way that he delivered it was really good. I was very inspiring on how to lead a business. Yeah. You know, I'm usually not,

the way that he delivered it was really good. I was very inspiring on how to lead a business. Yeah. You know, I'm usually not,

11:32

believe it or not. That big of a believer in,

believe it or not. That big of a believer in,

11:35

like, the effect of the pregame or halftime speech. Like, that seems to be, like, probably overrated

like, the effect of the pregame or halftime speech. Like, that seems to be, like, probably overrated

11:42

in terms of what a coach can do and vastly underrated is the

in terms of what a coach can do and vastly underrated is the

11:46

systems and, like, habits and standards that you, like, enforce and instill.

systems and, like, habits and standards that you, like, enforce and instill.

11:52

And so what people are seeing a lot because it's super viral. You share the halftime speech. You share the

And so what people are seeing a lot because it's super viral. You share the halftime speech. You share the

11:58

the the pregame speech. Or the post game speech. And they're and Dion, I don't know if you know, between football and, this, between playing football and this, he, like, became, like, a pastor, like, part time. And so he was, like, very religious, and he was, like, given sermons. I remember watching him on TV, giving sermons in a big white suit.

the the pregame speech. Or the post game speech. And they're and Dion, I don't know if you know, between football and, this, between playing football and this, he, like, became, like, a pastor, like, part time. And so he was, like, very religious, and he was, like, given sermons. I remember watching him on TV, giving sermons in a big white suit.

12:14

But if you, but if you watch, one of the other things he does, he set a bunch of standard. So he's like,

But if you, but if you watch, one of the other things he does, he set a bunch of standard. So he's like,

12:19

you know, day one and almost in the, like that book, the score takes care of itself by, Bill Walsh, where it's like, okay. Yeah. We wanna win. The score will take care of itself if we do these inputs.

you know, day one and almost in the, like that book, the score takes care of itself by, Bill Walsh, where it's like, okay. Yeah. We wanna win. The score will take care of itself if we do these inputs.

12:29

Like, the famous story is, like, he makes the people answer the phone in the front desk, appropriately. Yeah. John Wooten did the same thing. He's like, we're gonna learn how to lace up your shoes. If you can't if you don't take the time intention to figure out how to lace up your shoes, just to make a point of, like, What we do out there is a result of how of what we put in. Let's let's understand that. It is a direct result of what we put in, and so we're gonna we're gonna monitor that. And so, one of the things that that they show in Dion stuff, and I saw this when I was at Duke with coach k is, like, it's the little things that they set as the standard. So, for example, he's, like, you know,

Like, the famous story is, like, he makes the people answer the phone in the front desk, appropriately. Yeah. John Wooten did the same thing. He's like, we're gonna learn how to lace up your shoes. If you can't if you don't take the time intention to figure out how to lace up your shoes, just to make a point of, like, What we do out there is a result of how of what we put in. Let's let's understand that. It is a direct result of what we put in, and so we're gonna we're gonna monitor that. And so, one of the things that that they show in Dion stuff, and I saw this when I was at Duke with coach k is, like, it's the little things that they set as the standard. So, for example, he's, like, you know,

13:01

If you are on the field, he's put up he put up footage from the previous practice. He's like, look at what's happening here. Can anyone tell me what's wrong? And it's like, I don't know. It's not even play. What are you talking about? Like, Nothing. This is just us walking in between the drills. Like, he's like, exactly. You're walking.

If you are on the field, he's put up he put up footage from the previous practice. He's like, look at what's happening here. Can anyone tell me what's wrong? And it's like, I don't know. It's not even play. What are you talking about? Like, Nothing. This is just us walking in between the drills. Like, he's like, exactly. You're walking.

13:15

If we're on this field, we run, we do not walk. And he's like, basically,

If we're on this field, we run, we do not walk. And he's like, basically,

13:19

set created a new set of standards. And so he's like, if you're in a team meeting, where do you sit? How do you show up? Do you use your phone? Do you do and he's just like kind of like instilling new standards. So while the speeches are getting a lot of the the the

set created a new set of standards. And so he's like, if you're in a team meeting, where do you sit? How do you show up? Do you use your phone? Do you do and he's just like kind of like instilling new standards. So while the speeches are getting a lot of the the the

13:34

the shine,

the shine,

13:35

I think the more interesting thing is basically in the how we show up the daily standards of the inputs,

I think the more interesting thing is basically in the how we show up the daily standards of the inputs,

13:41

that go into it. And now, of course, you know, they're undefeated right now and they're doing really well. And I think it's more because of that.

that go into it. And now, of course, you know, they're undefeated right now and they're doing really well. And I think it's more because of that.

13:47

Yeah. It's awesome. And he the he did a good job where he was like, when the guy was like, when he did the whole thing, like, let me hold up the mirror. And he was like, well, look, here's the deal. I tell my kids, I go, I expect you to be the best. So I'm gonna be the best too. And he's like, you're good. I think you can win the Heisman trophy. I think I'm gonna be the best coach. And so he does a really good job of balancing this, like, cocky. We're gonna take over the world and also, high expectation. So I thought that was really inspiring. What do you got? Alright. I'll do another one.

Yeah. It's awesome. And he the he did a good job where he was like, when the guy was like, when he did the whole thing, like, let me hold up the mirror. And he was like, well, look, here's the deal. I tell my kids, I go, I expect you to be the best. So I'm gonna be the best too. And he's like, you're good. I think you can win the Heisman trophy. I think I'm gonna be the best coach. And so he does a really good job of balancing this, like, cocky. We're gonna take over the world and also, high expectation. So I thought that was really inspiring. What do you got? Alright. I'll do another one.

14:14

This is in the nerdy realm. So there's a guy who is a Twitter account I really like called CFO secrets. I love this guy. He has a newsletter that,

This is in the nerdy realm. So there's a guy who is a Twitter account I really like called CFO secrets. I love this guy. He has a newsletter that,

14:23

I didn't subscribe to, but I just saw one of his posts that was really great. It was

I didn't subscribe to, but I just saw one of his posts that was really great. It was

14:28

it was called uncovering the mystery of working capital and M and A. I was like, okay. Well, that sounds like, you know, boring. Has a market size of, like, three people right now. This is like Dude, when we when I sold to HubSpot, it took me a week to under to for them to explain what working capital was, and I still don't understand it.

it was called uncovering the mystery of working capital and M and A. I was like, okay. Well, that sounds like, you know, boring. Has a market size of, like, three people right now. This is like Dude, when we when I sold to HubSpot, it took me a week to under to for them to explain what working capital was, and I still don't understand it.

14:44

Read this post. It's really good. So one of the things that I look for is like, you know, you can tell when somebody actually knows their shit.

Read this post. It's really good. So one of the things that I look for is like, you know, you can tell when somebody actually knows their shit.

14:52

And off honestly, like, sometimes when I go on Twitter or I go on YouTube, I just wanna delete my account because I'm like,

And off honestly, like, sometimes when I go on Twitter or I go on YouTube, I just wanna delete my account because I'm like,

14:59

It's so annoying that the most vocal

It's so annoying that the most vocal

15:02

people just don't know what the hell they're talking about.

people just don't know what the hell they're talking about.

15:06

And There and what what happens is some people know what they're talking about. They produce content. Everybody loves it. But then some people instead of taking that content and going and executing on it, They're like, I too will create content about how to be successful, although I am not successful yet. And then they do it. And then there's, like, a ladder below that. And they're, like, I will tell people how to do sales even though I've never done sales, even though I don't know anything about sales even though I've only sold ten thousand dollars in my life. Right? Like, and it just ladders down in that way. And then those people have the most time on their hands. So they're the most, like, active publishing stuff. It's crazy.

And There and what what happens is some people know what they're talking about. They produce content. Everybody loves it. But then some people instead of taking that content and going and executing on it, They're like, I too will create content about how to be successful, although I am not successful yet. And then they do it. And then there's, like, a ladder below that. And they're, like, I will tell people how to do sales even though I've never done sales, even though I don't know anything about sales even though I've only sold ten thousand dollars in my life. Right? Like, and it just ladders down in that way. And then those people have the most time on their hands. So they're the most, like, active publishing stuff. It's crazy.

15:39

So seeing this guy's newsletter, I was like, oh, finally, somebody who knows what to talk about. He has this thing about M and A. And if you ever sold a company, so much of what he says rings true. He's like so he he's like, the post starts like this. I'm just gonna read you some of the best parts of it. It always starts the same. We're tired. They're tired.

So seeing this guy's newsletter, I was like, oh, finally, somebody who knows what to talk about. He has this thing about M and A. And if you ever sold a company, so much of what he says rings true. He's like so he he's like, the post starts like this. I'm just gonna read you some of the best parts of it. It always starts the same. We're tired. They're tired.

15:55

Everyone's been sprinting. Get this over the line, and we're sprinting because time kills deals. And he's like, if you've done deals, you know this. Momentum is what oils the deal wheels,

Everyone's been sprinting. Get this over the line, and we're sprinting because time kills deals. And he's like, if you've done deals, you know this. Momentum is what oils the deal wheels,

16:04

and he's like, there's always a point where the deal is mostly agreed. We've agreed on the headline valuation number, and that took a lot of negotiating. It's tired us out. And now there's only two or three points left to agree in the deal. He's like most of these are boring stuff like reps and warranties and the legal documents, and we wanna leave that to learn. There's maybe one commercial point left.

and he's like, there's always a point where the deal is mostly agreed. We've agreed on the headline valuation number, and that took a lot of negotiating. It's tired us out. And now there's only two or three points left to agree in the deal. He's like most of these are boring stuff like reps and warranties and the legal documents, and we wanna leave that to learn. There's maybe one commercial point left.

16:24

And so the other side picks up the phone and they say, hey, we just, we just need to iron out this one detail about working capital peg.

And so the other side picks up the phone and they say, hey, we just, we just need to iron out this one detail about working capital peg.

16:30

And he goes, I'll say something like Oh, thanks for the reminder. We've been so busy on the on the documents. I haven't had much time to give that thought. I'll get back to you tonight, but I've thought about it. I've been thinking about it. I've been thinking about the working capital this whole time. I'm just setting up my position that way that, oh, I haven't really brought it, you know, haven't even put much thought into it. And then I'm gonna bring them a very well thought through things that I think is, gonna make sense. And he goes, there's one last trade left in the negotiation.

And he goes, I'll say something like Oh, thanks for the reminder. We've been so busy on the on the documents. I haven't had much time to give that thought. I'll get back to you tonight, but I've thought about it. I've been thinking about it. I've been thinking about the working capital this whole time. I'm just setting up my position that way that, oh, I haven't really brought it, you know, haven't even put much thought into it. And then I'm gonna bring them a very well thought through things that I think is, gonna make sense. And he goes, there's one last trade left in the negotiation.

16:55

In my experience, this is one to three percent of your total enterprise value. It's just this last thing.

In my experience, this is one to three percent of your total enterprise value. It's just this last thing.

17:00

And it's a pure win lose negotiation between both sides. You're tired. They're tired. Who's gonna feel like, oh, screw it. Let's just get the deal done. And I'm like, and, you know, we just went through a negotiation. So you know this is true. By the way, that's what I learned from you about negotiating. You're you had a line that actually changed me, which was the the person who can be comfortable with the most amount of uncomfortable in this will will win. Exactly. Yeah. This the short version of that I say in every negotiation is is the more stubborn party wins. Always.

And it's a pure win lose negotiation between both sides. You're tired. They're tired. Who's gonna feel like, oh, screw it. Let's just get the deal done. And I'm like, and, you know, we just went through a negotiation. So you know this is true. By the way, that's what I learned from you about negotiating. You're you had a line that actually changed me, which was the the person who can be comfortable with the most amount of uncomfortable in this will will win. Exactly. Yeah. This the short version of that I say in every negotiation is is the more stubborn party wins. Always.

17:28

People think that the person who wins a negotiation is the one who has the stronger logical case, hell no. It's the person who is more stubborn who wins always.

People think that the person who wins a negotiation is the one who has the stronger logical case, hell no. It's the person who is more stubborn who wins always.

17:37

And,

And,

17:38

how do you be stubborn? You need to be comfortable in the in the discomfort. I would say honestly when we did this negotiation, which maybe we should do basically, by the way, a breakdown on the whole thing. One of the last one of the things I think we did not do a good job of was this last bit the last point, which is that last, you know, one to five percent of value. And we were just so tied. We just wanted to get the deal done. Don't think we did a good job. It took, like, four months. Yeah. And I think that

how do you be stubborn? You need to be comfortable in the in the discomfort. I would say honestly when we did this negotiation, which maybe we should do basically, by the way, a breakdown on the whole thing. One of the last one of the things I think we did not do a good job of was this last bit the last point, which is that last, you know, one to five percent of value. And we were just so tied. We just wanted to get the deal done. Don't think we did a good job. It took, like, four months. Yeah. And I think that

18:02

the real way to do that is

the real way to do that is

18:04

that's when you need to, like, dig in the most because It's that last deal point that, like, you can get, and you'll thank yourself later for it even though in the moment you're feeling tired. It's like any workouts. Like, do I push here Or do I just say I'm tired and I stop? And, like, anybody who knows about workouts is like, no. Push through. Yes. You're tired, but you'll feel so satisfied. And all the gains will come on that. Those last two reps of pushing it. So anyways, he talks about this, and then he gets into the nerdy part where he's like, alright. Here's a spreadsheet. Like, you know, you have your enterprise value.

that's when you need to, like, dig in the most because It's that last deal point that, like, you can get, and you'll thank yourself later for it even though in the moment you're feeling tired. It's like any workouts. Like, do I push here Or do I just say I'm tired and I stop? And, like, anybody who knows about workouts is like, no. Push through. Yes. You're tired, but you'll feel so satisfied. And all the gains will come on that. Those last two reps of pushing it. So anyways, he talks about this, and then he gets into the nerdy part where he's like, alright. Here's a spreadsheet. Like, you know, you have your enterprise value.

18:33

And then you have your your value your actual valuation. What's the difference between the two? It's like, well, your enterprise value includes the debt and the capital that's in the business. And then your valuation, you know, your the the actual equity value is what's left after that. So I think just a very useful doc, a very useful newsletter for people who are gonna go through that or going through that. Probably overkill to read this early. But if you're gonna do,

And then you have your your value your actual valuation. What's the difference between the two? It's like, well, your enterprise value includes the debt and the capital that's in the business. And then your valuation, you know, your the the actual equity value is what's left after that. So I think just a very useful doc, a very useful newsletter for people who are gonna go through that or going through that. Probably overkill to read this early. But if you're gonna do,

18:55

M and A, it really, really pays to have somebody who's good M and A on your side.

M and A, it really, really pays to have somebody who's good M and A on your side.

19:00

When we were doing our negotiation, I was basically trying to convince you, hey, let's have our buddy who's done more M and A than both of us. Like, help us think this through at the beginning? You did you did good. You led that one, and then you did really good. And I would say I'm still, like, intermediate, maybe, I'm at the early stage of intermediate. There's people who are way more advanced. And so, anyways, this is a newsletter. It's a very nerdy find for M and A. I'm gonna read this. I I went through this. I went through a deal, the involved networking capital. I still don't entirely know what it means.

When we were doing our negotiation, I was basically trying to convince you, hey, let's have our buddy who's done more M and A than both of us. Like, help us think this through at the beginning? You did you did good. You led that one, and then you did really good. And I would say I'm still, like, intermediate, maybe, I'm at the early stage of intermediate. There's people who are way more advanced. And so, anyways, this is a newsletter. It's a very nerdy find for M and A. I'm gonna read this. I I went through this. I went through a deal, the involved networking capital. I still don't entirely know what it means.

19:30

It was this was very challenging. And the guys, this guy's writing is really good. And he actually sets it up perfectly where, like, net working capital was thrown in at the last minute. And I'm like,

It was this was very challenging. And the guys, this guy's writing is really good. And he actually sets it up perfectly where, like, net working capital was thrown in at the last minute. And I'm like,

19:40

oh, I don't I don't even know what that is. I'm dead. I wanna get this done. It's supposed to close in eight days. I just wanna get this done. Yeah.

oh, I don't I don't even know what that is. I'm dead. I wanna get this done. It's supposed to close in eight days. I just wanna get this done. Yeah.

19:49

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

19:52

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Think I love our new CRM. Our software is the best. Hub spot. Girl better.

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Think I love our new CRM. Our software is the best. Hub spot. Girl better.

20:05

Hey, guys. Really quick. So you may know this, but my beginning in business was being a copywriter. I'm a self copywriter. And what that means is I figured out what motivated people, and then I figured out how to use the written word to get them to do what I want them to do. So that could mean selling them a product, that could mean writing a speech or even giving a speech and giving someone to buy into a particular movement. It could be recruiting.

Hey, guys. Really quick. So you may know this, but my beginning in business was being a copywriter. I'm a self copywriter. And what that means is I figured out what motivated people, and then I figured out how to use the written word to get them to do what I want them to do. So that could mean selling them a product, that could mean writing a speech or even giving a speech and giving someone to buy into a particular movement. It could be recruiting.

20:27

Hell, you could do it for dating. It just basically means figuring out what motivates someone and how to use the written word to take an action, get them to take an action, or to think a certain way. And the way that Island had a copyright was I did this thing copy work, and copy work is this famous technique that's not really popular anymore, but it used to be really, really popular. And you basically take writing that is great, writing that you love, and you write it out by hand, and you copy it, and you make notes of what particular thing that that writer is doing that makes it special. This is the exact that you learn how to play the piano. When you wanna learn how to play the piano, you learn how to play happy birthday, and then you learn how to play like jingle bells, and then maybe like, a rock and roll song, and then maybe like a hip hop and eventually you can combine that all together after a few years and you learn how to make music that's your own. Same thing with writing. That's how I learned how to write. I locked myself in a room for six months, and I just did this for many hours a day.

Hell, you could do it for dating. It just basically means figuring out what motivates someone and how to use the written word to take an action, get them to take an action, or to think a certain way. And the way that Island had a copyright was I did this thing copy work, and copy work is this famous technique that's not really popular anymore, but it used to be really, really popular. And you basically take writing that is great, writing that you love, and you write it out by hand, and you copy it, and you make notes of what particular thing that that writer is doing that makes it special. This is the exact that you learn how to play the piano. When you wanna learn how to play the piano, you learn how to play happy birthday, and then you learn how to play like jingle bells, and then maybe like, a rock and roll song, and then maybe like a hip hop and eventually you can combine that all together after a few years and you learn how to make music that's your own. Same thing with writing. That's how I learned how to write. I locked myself in a room for six months, and I just did this for many hours a day.

21:11

I created a program to make it easy. So you could do that. It's called copy that. Copy that dot com. You can go there and you could check it out to ten day exercise to make it really easy to learn how to you want, you can just go do this on your own. You could find great writing and just literally copy it by hand. I know it sounds crazy, but it works really effectively. But I made something that makes it a little bit easier. So check it out. Copy that dot com, and we will talk soon, and back to the pod. You wanna go to to to the last one? Oh, yeah. Okay. So do you have this account cultural tutor on Twitter?

I created a program to make it easy. So you could do that. It's called copy that. Copy that dot com. You can go there and you could check it out to ten day exercise to make it really easy to learn how to you want, you can just go do this on your own. You could find great writing and just literally copy it by hand. I know it sounds crazy, but it works really effectively. But I made something that makes it a little bit easier. So check it out. Copy that dot com, and we will talk soon, and back to the pod. You wanna go to to to the last one? Oh, yeah. Okay. So do you have this account cultural tutor on Twitter?

21:39

Awesome follow. Awesome follow. It's so the story is kinda crazy. I didn't really know about it, but he he went on David Parrell's podcast, which I think you you were going on too or something. I just, I recorded an episode with them last week. So, David Brown, cool guy lives in, I think, Austin, and he's, teach people, like, about writing online.

Awesome follow. Awesome follow. It's so the story is kinda crazy. I didn't really know about it, but he he went on David Parrell's podcast, which I think you you were going on too or something. I just, I recorded an episode with them last week. So, David Brown, cool guy lives in, I think, Austin, and he's, teach people, like, about writing online.

21:55

He's got a new podcast. So he did an episode,

He's got a new podcast. So he did an episode,

21:58

and the set itself is beautiful. It looks like they're in, like, you know, the Royal Library in the UK or something. Beautiful set. So he has this guy on. I've never heard of this guy. And then I was like, oh, I did see one of his threads go super viral.

and the set itself is beautiful. It looks like they're in, like, you know, the Royal Library in the UK or something. Beautiful set. So he has this guy on. I've never heard of this guy. And then I was like, oh, I did see one of his threads go super viral.

22:12

He did a thread about, like,

He did a thread about, like,

22:14

Why all architecture designs all look the same now? They're all minimalist. And that thing got, like, a hundred million lights or some shit, like, It was really good. It was really viral.

Why all architecture designs all look the same now? They're all minimalist. And that thing got, like, a hundred million lights or some shit, like, It was really good. It was really viral.

22:24

And it's not even about like a thing you would think goes viral, but it hit a nerve. And so this guy does this interview. And I've only, honestly, I've only listened to the first ten minutes of this. So like many books I recommend, I got a lot of value in the first ten minutes, and I was sort of satisfied.

And it's not even about like a thing you would think goes viral, but it hit a nerve. And so this guy does this interview. And I've only, honestly, I've only listened to the first ten minutes of this. So like many books I recommend, I got a lot of value in the first ten minutes, and I was sort of satisfied.

22:38

But he said something in the beginning. So he's like, this guy was basically working at McDonald's. Literally, he was like flipping burgers and doing french fries. And he's like,

But he said something in the beginning. So he's like, this guy was basically working at McDonald's. Literally, he was like flipping burgers and doing french fries. And he's like,

22:48

They had, like, a mutual friend, this guy Harry drives. Cool. And, then David, I think David, like, basically sponsored him. He became, like, his patron. He's like, you wanna write? What if I just paid you to write? So he quit his job at McDonald's. He just decides, okay, I'm gonna write every day. And David, like, funds him for whatever reason. I don't know exactly how the shit worked, but, like, I'm sure they explained it in the other fifty minutes of the podcast.

They had, like, a mutual friend, this guy Harry drives. Cool. And, then David, I think David, like, basically sponsored him. He became, like, his patron. He's like, you wanna write? What if I just paid you to write? So he quit his job at McDonald's. He just decides, okay, I'm gonna write every day. And David, like, funds him for whatever reason. I don't know exactly how the shit worked, but, like, I'm sure they explained it in the other fifty minutes of the podcast.

23:10

But the important part is not that. The important part is this guy then decides, okay,

But the important part is not that. The important part is this guy then decides, okay,

23:14

I'm gonna write one amazing Twitter threat a day. And he says this line that's great. He's like,

I'm gonna write one amazing Twitter threat a day. And he says this line that's great. He's like,

23:21

he he's and then David's like, what's your schedule? He's He's like, yeah. I wake up at, like, four PM.

he he's and then David's like, what's your schedule? He's He's like, yeah. I wake up at, like, four PM.

23:26

And then I just start thinking about my thread and I smoke cigarettes. I go for walks. I write.

And then I just start thinking about my thread and I smoke cigarettes. I go for walks. I write.

23:31

I go for another walk. Smoke some more cigarettes, and then I, you know, I'll eat some food if somewhere in the middle there, and then I'll just write, and then I publish, and then I pass out, and I do it again the next day.

I go for another walk. Smoke some more cigarettes, and then I, you know, I'll eat some food if somewhere in the middle there, and then I'll just write, and then I publish, and then I pass out, and I do it again the next day.

23:43

He's like, that's crazy. He's like, yeah.

He's like, that's crazy. He's like, yeah.

23:46

I don't he's like, you know, I'm not the guy who's gonna tell you my morning routine. Don't follow me, but, like, this is what I do. And he's like, I just

I don't he's like, you know, I'm not the guy who's gonna tell you my morning routine. Don't follow me, but, like, this is what I do. And he's like, I just

23:54

my whole day is about publishing one amazing Twitter that and he said this line that I love. He goes, that sounds silly. I understand that. That my whole day is just about posting on Twitter.

my whole day is about publishing one amazing Twitter that and he said this line that I love. He goes, that sounds silly. I understand that. That my whole day is just about posting on Twitter.

24:03

But everybody's just got a thing. That's my thing. Okay?

But everybody's just got a thing. That's my thing. Okay?

24:06

And he's like, and we've all got one thing. That's my thing.

And he's like, and we've all got one thing. That's my thing.

24:10

It's like, I love it. And he's like What are the results have been so far? He's got one point three million Twitter followers. He's got an insane Twitter following. Like, he's built a in, like, a year. Is it making money? I don't know. I don't think it makes any money off of it yet, but you can. Right? Like, you know, it's not that hard to turn attention into money once you have attention.

It's like, I love it. And he's like What are the results have been so far? He's got one point three million Twitter followers. He's got an insane Twitter following. Like, he's built a in, like, a year. Is it making money? I don't know. I don't think it makes any money off of it yet, but you can. Right? Like, you know, it's not that hard to turn attention into money once you have attention.

24:26

You know, it's harder to turn money into attention than it is attention into money, to be honest. He has one point five and he has a hundred thousand person email list Yeah. He's doing fantastic. That's that's incredible. Right? So he's doing doing very, very well for himself. You know,

You know, it's harder to turn money into attention than it is attention into money, to be honest. He has one point five and he has a hundred thousand person email list Yeah. He's doing fantastic. That's that's incredible. Right? So he's doing doing very, very well for himself. You know,

24:41

but I just loved

but I just loved

24:42

The intensity, this guy was gonna bring to something, and I've actually noticed this as a common trait, which is

The intensity, this guy was gonna bring to something, and I've actually noticed this as a common trait, which is

24:47

if you bring a level of seriousness to something that everybody else considers not serious,

if you bring a level of seriousness to something that everybody else considers not serious,

24:53

You can actually win much bigger than most people realize. This is how we felt about newsletters. I was like, well, I'm doing the math. I think this could be thing. And and we sold early, but we definitely the business could make a hundred million dollars a year. You know, morning brew is close to that. And I always say when the reasons why is people thought this was silly, but if you did the math, I'm like, I don't know. I think the math is out there. I think this is gonna be a real thing.

You can actually win much bigger than most people realize. This is how we felt about newsletters. I was like, well, I'm doing the math. I think this could be thing. And and we sold early, but we definitely the business could make a hundred million dollars a year. You know, morning brew is close to that. And I always say when the reasons why is people thought this was silly, but if you did the math, I'm like, I don't know. I think the math is out there. I think this is gonna be a real thing.

25:13

And I think that same thing with my latest business as well, which is we're just taking something seriously that most use as a hobby. Yeah. I don't know if that's true. Is that true? Or aren't there, like, you know, YPO not take this seriously? Do those guys not take it seriously?

And I think that same thing with my latest business as well, which is we're just taking something seriously that most use as a hobby. Yeah. I don't know if that's true. Is that true? Or aren't there, like, you know, YPO not take this seriously? Do those guys not take it seriously?

25:25

They do, but most are

They do, but most are

25:27

there's a there's a few that do, but many, many, many others in the space They think that it's just like, it's like a small thing that you charge a hundred dollars a year for or something like that.

there's a there's a few that do, but many, many, many others in the space They think that it's just like, it's like a small thing that you charge a hundred dollars a year for or something like that.

25:36

It's there's a lot of there's a lot of hobbyist The better frame, I think, for what you're doing, to be honest, is just the it's we joke about it, but it is the

It's there's a lot of there's a lot of hobbyist The better frame, I think, for what you're doing, to be honest, is just the it's we joke about it, but it is the

25:44

beautifully done.

beautifully done.

25:45

Like, I am trying to do that. Your shit is just more stylish and more cool and more desirable

Like, I am trying to do that. Your shit is just more stylish and more cool and more desirable

25:52

for a variety of intangible factors ranging from design

for a variety of intangible factors ranging from design

25:56

to people feeling fomo, to content, to

to people feeling fomo, to content, to

26:00

you know, the the the the the first hundred members that you added to your thing.

you know, the the the the the first hundred members that you added to your thing.

26:05

Like, I remember getting sales calls to join whatever v what a visage or whatever the hell. They missed the mark. They missed the mark. Well, what what I I love guys like cultural tutor because what I do for a lot of my brands is I follow people like him And I look at, like, what was cool in the sixties and seventies that I can just reuse today? So, for example, our color for Hampton, it's

Like, I remember getting sales calls to join whatever v what a visage or whatever the hell. They missed the mark. They missed the mark. Well, what what I I love guys like cultural tutor because what I do for a lot of my brands is I follow people like him And I look at, like, what was cool in the sixties and seventies that I can just reuse today? So, for example, our color for Hampton, it's

26:26

the color of this really cool jaguar car that was popular in the seventies. Right. And then when I made the branding, I found old Rolex ads because I'm like, what was cool then? That could still be cool now. There's another example. Have you seen the sunscreen company that's doing that? Vacation where it, like, it looks like an eighties or early nineties, like a study?

the color of this really cool jaguar car that was popular in the seventies. Right. And then when I made the branding, I found old Rolex ads because I'm like, what was cool then? That could still be cool now. There's another example. Have you seen the sunscreen company that's doing that? Vacation where it, like, it looks like an eighties or early nineties, like a study?

26:44

Caschen.

Caschen.

26:45

This guy Jeremy Summers, he He's amazing. Took the branding for us from Milk Road. Oh, he didn't make his character, but he helped us developed the whole brand. And then the last bit was he we didn't love the character, and then we had a different guy do the drawing the illustration for it. But he did our branding. Yeah. That for for milk road, Jeremy did an amazing job. And he's that's specifically his aesthetic,

This guy Jeremy Summers, he He's amazing. Took the branding for us from Milk Road. Oh, he didn't make his character, but he helped us developed the whole brand. And then the last bit was he we didn't love the character, and then we had a different guy do the drawing the illustration for it. But he did our branding. Yeah. That for for milk road, Jeremy did an amazing job. And he's that's specifically his aesthetic,

27:04

is that kind of like

is that kind of like

27:06

I don't know if I I shouldn't say that. He's really good at that aesthetic, which is the, like, kind of vintage,

I don't know if I I shouldn't say that. He's really good at that aesthetic, which is the, like, kind of vintage,

27:11

classy,

classy,

27:13

like, you know, nostalgic,

like, you know, nostalgic,

27:15

beautifully done, sort of aesthetic. By the way, I'll we'll wrap up with story about David Pearl. I went to his apartment. So, basically, he lives in Austin.

beautifully done, sort of aesthetic. By the way, I'll we'll wrap up with story about David Pearl. I went to his apartment. So, basically, he lives in Austin.

27:22

He has an apartment in the building, but then he also rented this other apartment.

He has an apartment in the building, but then he also rented this other apartment.

27:26

And when you walk in, it feels almost like an Airbnb or maybe like you're walking in to like a restoration hardware store. Everything is perfectly set up. And David is really OCD. And so, like, he's got this two bedroom or it was a three bedroom apartment. They knocked down one wall, so they went all in on this thing. And then one room is like the studio where we sit and then another room is like the guest room where if you're a guest and you want to fly in, you could stay there. But like there's like a record on the wall, or there's books on the shelf. And I'm like, David, all these have a meeting. He goes, he's, of course, you know me. You know, every single here. Every single thing here has a purpose and has a story. And so he, like, perfectly, like, picked everything in the studio.

And when you walk in, it feels almost like an Airbnb or maybe like you're walking in to like a restoration hardware store. Everything is perfectly set up. And David is really OCD. And so, like, he's got this two bedroom or it was a three bedroom apartment. They knocked down one wall, so they went all in on this thing. And then one room is like the studio where we sit and then another room is like the guest room where if you're a guest and you want to fly in, you could stay there. But like there's like a record on the wall, or there's books on the shelf. And I'm like, David, all these have a meeting. He goes, he's, of course, you know me. You know, every single here. Every single thing here has a purpose and has a story. And so he, like, perfectly, like, picked everything in the studio.

28:06

And what what is that?

And what what is that?

28:08

Oh, would you like to see this cream colored book that's on my bookshelf?

Oh, would you like to see this cream colored book that's on my bookshelf?

28:13

Does it even have pages in it? Maybe this book says

Does it even have pages in it? Maybe this book says

28:18

I don't need to do that. So What does it say? Tango lessons.

I don't need to do that. So What does it say? Tango lessons.

28:22

Tango lessons. Did I read this book? No. Did I go on Etsy? Because somebody said, go buy cream colored books, to put in your background makes it look classy.

Tango lessons. Did I read this book? No. Did I go on Etsy? Because somebody said, go buy cream colored books, to put in your background makes it look classy.

28:31

But you're on Dude, everything at David's place is on purpose, and it all has a story. And I sent you a video, and I'm like, we have to step it up. This guy is so particular. It's it's he's the Dion Sanders,

But you're on Dude, everything at David's place is on purpose, and it all has a story. And I sent you a video, and I'm like, we have to step it up. This guy is so particular. It's it's he's the Dion Sanders,

28:42

in my world of podcasting right now. He did outrageous come. All of his standards were perfect. And, like, I saw his trailer. Oh my god. The guy's sweating the details. David's awesome. He does a great job. He's gotten way further with a topic that I think incredibly boring. Like, he makes millions of dollars a year doing right of passage, like getting people to become, like, fucking novelists or something.

in my world of podcasting right now. He did outrageous come. All of his standards were perfect. And, like, I saw his trailer. Oh my god. The guy's sweating the details. David's awesome. He does a great job. He's gotten way further with a topic that I think incredibly boring. Like, he makes millions of dollars a year doing right of passage, like getting people to become, like, fucking novelists or something.

29:03

I don't know how he does that. That's not even the thing I think people wanna do. Like, you know, write long essays. Like,

I don't know how he does that. That's not even the thing I think people wanna do. Like, you know, write long essays. Like,

29:10

I'm a make, like, to me, that is you know, ten out of ten execution

I'm a make, like, to me, that is you know, ten out of ten execution

29:14

on a four out of ten opportunity.

on a four out of ten opportunity.

29:17

You know, like, he was doing, like, whatever you card sales, he'd be the he'd be like a trillionaire. Right? Because it's like Dude, he's obsessed with it though. He loves it. Of course. Of course. He's doing it for for the right reasons. He's so obsessed for it. I I think he said this publicly.

You know, like, he was doing, like, whatever you card sales, he'd be the he'd be like a trillionaire. Right? Because it's like Dude, he's obsessed with it though. He loves it. Of course. Of course. He's doing it for for the right reasons. He's so obsessed for it. I I think he said this publicly.

29:30

I met him two years ago, and he's he's a he's Jewish. She, ethnically,

I met him two years ago, and he's he's a he's Jewish. She, ethnically,

29:34

I I don't know religiously. I don't know if he was as well, but he went to a bible study class every day or once a week. And I was like, why are you doing this bible study class? He's like, Well, the Bible is really important because it's just like part of culture. I'm just Yeah. He's, like, I'm just so fascinated with, like, writing and, like, I've noticed there's a lot of Bible So we started going to this bible class. Well, I see him again after about a year, and he's like, I've converted to Christianity. They got me. Like,

I I don't know religiously. I don't know if he was as well, but he went to a bible study class every day or once a week. And I was like, why are you doing this bible study class? He's like, Well, the Bible is really important because it's just like part of culture. I'm just Yeah. He's, like, I'm just so fascinated with, like, writing and, like, I've noticed there's a lot of Bible So we started going to this bible class. Well, I see him again after about a year, and he's like, I've converted to Christianity. They got me. Like,

29:59

like, I just read it so much and I thought, you know, I really wanna go one step further and I wanna become a Christian and see what the thing is all about. Like, He is an academic in, like, a very, like, in the coolest way possible, but he's, like, bought into this whole thing hardcore.

like, I just read it so much and I thought, you know, I really wanna go one step further and I wanna become a Christian and see what the thing is all about. Like, He is an academic in, like, a very, like, in the coolest way possible, but he's, like, bought into this whole thing hardcore.

30:13

Was trying to flirt with him. Instead of sending nudes, I just sent him a font,

Was trying to flirt with him. Instead of sending nudes, I just sent him a font,

30:17

and, he was over the moon about it. Love it.

and, he was over the moon about it. Love it.

30:20

He's like, yeah. Oh, that. Is that Duran? That made me weak at the knees.

He's like, yeah. Oh, that. Is that Duran? That made me weak at the knees.

30:26

Let's recap them real quick. So we got the Bill Gurly Talk. That's a YouTube video.

Let's recap them real quick. So we got the Bill Gurly Talk. That's a YouTube video.

30:31

The David Pearl interview with Cultural Tudor. Watch the first ten minutes. It's great.

The David Pearl interview with Cultural Tudor. Watch the first ten minutes. It's great.

30:35

And, what was yours? Yours was the Dion Sanders on sixty minutes. Dion Sanders, sixty minutes, and then the secret CFO

And, what was yours? Yours was the Dion Sanders on sixty minutes. Dion Sanders, sixty minutes, and then the secret CFO

30:42

newsletter about nerdy M and A stuff. There's like a series. It's like a nineteen part series, and I read two of them. And they're very good. Alright. That's the pod.

newsletter about nerdy M and A stuff. There's like a series. It's like a nineteen part series, and I read two of them. And they're very good. Alright. That's the pod.

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