00:00
What else is, traits of the total man? The total man does not get caught up in biased drama.
00:05
The total man does not act like a wussy.
00:08
So, when things, you know, if, like, David Goggins is like, I broke my foot.
00:14
Good. I'm finishing this hundred mile run. Like, and the the stories they collect and pride themselves on are not about lifestyle balance
00:22
are not about, like, someone came over to my house the other day, and then she said this to my wife. She goes, it's okay to not be okay.
00:28
And I go, total man would never say it's okay to not be okay.
00:45
You're turning into,
00:46
Sasha Fierce with that? Trying to calm down. Alright. We're live. I don't know who Sasha Fierce is. I bet she's amazing. It's a Beyonce when she goes on stage. She has a stage character. She calls Sasha Fierce. She gets into that mode. So no matter how she was,
01:01
before going on stage, she's like, that wasn't I'm a new person now, and I'm doing my thing that I do with this. It's hard. That's hard. When you drink your Taupachiko, you take a big swig of that, and you become Sam fierce.
01:14
Where do you wanna go from here? You drive. Alright. I got a couple things that I wanna talk to you about.
01:21
I think the I think this episode is not gonna be for this for the faint of heart. I think it's not gonna be for the sensitive.
01:27
I wanna talk to you about a concept that I've seen, two concepts that I've seen. The tie the the title of this episode is gonna be I'm not racist, but
01:37
It's not illegal. Right?
01:41
Like, I'm not I'm not trying to be sexist, but that's what this this episode is. So Okay. So let me tell you something. So I'm doing this,
01:50
workshop
01:51
that is clearly not a webinar today, right after this, with, our boy Nick Hubert.
01:57
how many people signed up? Yeah. Take a guess. Take a guess how many people signed up for a webinar.
02:02
Hundreds?
02:04
Five thousand people have signed up for this. No, shit, really.
02:08
Your boy pulls weight, I think, is one conclusion. But the second conclusion is
02:12
I saw I got to see up close and personal how Nick marketed this thing.
02:19
Nick does something I call
02:21
mob marketing.
02:22
He basically angers the mob. Nick who? The Cuba.
02:26
And he's on Twitter. He's at sweaty startup, and he's got a big following, couple hundred thousand followers.
02:31
And some people love him, and a lot of people hate him. He's one of our only friends. Like, we have this group chat of people who all got big on Twitter. He's the only one of us I think that gets, like, death threats on a daily basis.
02:44
Dude, his home address gets posted all the time. People will post his home address. They'll post pictures of his wife. They'll talk about how he's evil. They'll post on LinkedIn separately not even tagging him the next day being like,
02:54
you couldn't sleep at night. Just thinking about how much this bothered me. What this guy said. And he'll say things that
03:02
definitely ruffle feathers. He does it. I would say
03:06
it's some overlap. I can't decide. You know, it's hard to get into the mind of, like, you know, the joker that matters. What's an example post? It's like someone who knows. So he'll be like,
03:15
I've never met someone who has purple hair and also has their life together. He's like, I'm not saying it doesn't exist, but I'm o for eight.
03:22
And so it's, like, some people think it's funny.
03:25
Some people
03:26
are secretly kinda not along, but they'll stay quiet about it. And then a bunch of people are like, dude,
03:32
what are you saying here? And they're offended or they're, like, offended on behalf of somebody else. And then he'll do that again. He'll be like,
03:38
You know, he'll he'll say I run my company.
03:42
I have, you know, twenty people
03:44
that are making five dollars an hour in the Philippines, and it's the best decision I made.
03:48
Hiring my my international staff is has been, you know, an absolute game changer. I'm never hiring entitled Americans
03:55
who care about a, b, and c again.
03:58
You know, whatever. And then people are like,
04:01
you're are you anti American? And then they're like, wait, dollars an hour in the Philippines, you feel good taking advantage of this labor.
04:08
And he's like, well, you know, I'm paying them double what they were making before this. Otherwise, they wouldn't take this job. I I'm not forcing anyone into anything, but, okay, if that if you wanna protect
04:18
these people who like this job. Okay. Sure.
04:21
But the point is is he posts stuff that he knows. He knows ruffles, ruffles feathers.
04:26
He takes a very polarizing
04:28
approach to it. And I would say in our world, in the business world, this is not common.
04:34
Elon, kinda does it? But not really. And he's the only he's the only one I could think of, that's, like, maybe maybe there's a bunch of other examples. But on the on the business side, it's not that common. And the pull The Trump. Political sides even see it. Right? Trump on the political spectrum. Trump did it before. He he was doing it as a business person I think it was, I don't know, maybe because his whole business career was kinda pre social media. So it's hard to say. Right? Like, I think he always was this guy, but, you know, when you do it in dinner parties. It's very different than doing it out loud on Twitter where anybody anywhere in the world can follow you and and hate you.
05:05
Tucker Carlson is like this.
05:07
All the all of the, like, kinda media pundits that get really big, a Kennedy, and whatever. They take a very polarizing view on things, Ben Shapiro. Right?
05:14
And then you have Andrew Tate. And this kinda leads me into a, so first, I kinda noticed this mob marketing tactic. I was like, this is very effective.
05:23
I don't know if I would wanna do it. It sounds like
05:25
it, you know, is a lot of, like, kinda firefighting.
05:31
And I've been able to make it work without doing it. So I don't I don't really intend to go do this, but it is one tactic that does work. The the other thing that I've noticed with this Is it ties into this idea I call
05:41
total man?
05:43
I think total man is a new lifestyle that is popping up, and I'd like to tell you about it. So
05:49
Here's the idea with Total Man. Is this a trademark,
05:52
phrase? I tried to buy the domain. It's taken. I'd like to own this domain.
05:57
And I think that
05:59
this is going to be is either already is or going to be the next big kind of lifestyle brand. Trend is whoever owns this total man thing. I think Andrew Take kinda did it, so I I'm I'm a little bit late to the to the game here. But basically, if you look at the following individuals, David Goggins,
06:15
Jorogan.
06:17
Jaka Willink.
06:19
Andrew Tate, Donald Trump, even the Cuba to an extent.
06:22
They all subscribed to this, like, total man lifestyle. What is the total man lifestyle? So here Did I get did I get left off that bullet point list? You you oh, you're, like, half of them?
06:33
Like, I think you I think you definitely you're not total man, you're half man, but -- A half man. -- you might be Two percent milks. Yeah. You might be trying to get to that to that level. Okay. So here's So my trainer even said this. He's, like, he's, like, I'm just trying to live the like, I wanna be a quality man. And I wanna have this lifestyle. I thought, quality, man. That's a good phrase. And I said, let me just sharpen that a little bit. Total man. I said, what do you mean by that? He goes, He's like, I just wanna have my finances, like, set. I wanna have I wanna be wealthy.
07:01
I wanna I wanna be fit. Like, I don't wanna be out of shape. I don't think it's cool to be out of shape. I'm gonna push myself to be in a phenomenal shape.
07:11
And, you know, I found some other characteristics that that you didn't say these. But basically, somebody who's unapologetic.
07:17
So you see this with Nick. When the Bob comes at him, he never apologizes or backs down. He pushes back again. Trump does the same thing in update does the same thing. They doubled down instead of backpedaling. So they're unapologetic.
07:29
Why? Because they live by a code. I think you do that too. They live by a code. It's an internal code, and the internal code could be a little bit flawed, like, it rotates us some wild stuff. But the fact that they have a code is actually quite admirable. I think people are attracted to somebody with a code because they themselves don't have a code. And so you it's sort of like life is easier when you just
07:50
around people who who live by their good.
07:53
What else is, traits of the total man? The total man does not get caught up in BS drama.
08:01
So, when things, you know, if it like, David Goggins is like, I broke my foot.
08:07
Good. I'm finishing this hundred mile run. Like, and though the stories they collect and pride themselves on are not about lifestyle balance.
08:15
Are not about like, someone came over to my house the other day, and they she said this to my wife. She goes, it's okay to not be okay. And I go,
08:22
total man would never say it's okay to not be okay. This
08:25
it's the lifestyles.
08:26
Right? I think there's one lifestyle. And I and so let me keep going. He knows what he wants out of life, and that he has it. So it doesn't matter if what you want is a bugatti
08:37
and, you know, three model girlfriends.
08:40
What matters is that you wanted it and you sort of whatever quote unquote manifested I think that's another trait of the of these people that do this total man lifestyle. And lastly,
08:49
they have strong hobbies. Jill rogan goes bow hunting.
08:52
You know, Goggins just pull ups for fun.
08:55
These people have strong hobbies. And, lastly, they are charismatic and they care about being charismatic.
09:00
So to me,
09:02
I think that you're gonna see a bunch of mega influencers
09:06
and a bunch of brands being built.
09:09
Like, in the same way that there's, like, right wing, conservative,
09:12
like, that became a lifestyle and an identity, and then a bunch of brands got built for that population.
09:18
I think you're gonna see a bunch of people. You're already seeing it with Andrew Tate and others, David Goggins and others that are trying to do this total man lifestyle.
09:27
And then build a bunch of products for other guys who wanna be in this want wanna be a part of this religion. And I think about this. And this isn't anything this isn't anything new. I'm reading, like, the biography of Arnold Sorsnaker right now. And, but, you know, he, like Something he was in the church if the total man would do is go read a Arnold Sorsnaker biography for fun. Yeah. Well, it means He's an eclectic person, but he was, you know, he was selling workout plans and things like that because people are like, oh, you're on the he would he would do these photoshoots in fitness magazines of him holding a surfboard
09:58
on the beach in LA.
10:00
And he in the biography, he's like, I've never served in my life. Like, I I could barely swim. Look at me. Like, have you seen a bulldog swim? Like, it didn't happen a lot. And,
10:09
like, he's, like, you know, I don't really, like, I'm not like that. But
10:13
people wanted to look like him. They wanted to be around these hot girls. They wanted to live in LA, and he would sell these plates. So, of course, this isn't isn't anything new. We're just seeing a different generation. Here's what I think is new.
10:24
I have this belief that, like, almost everything that becomes a big trend
10:28
is in response,
10:30
to the world being a certain status quo on the other way. It's a pendulum that swings. And so you had an era where it was like, the world was very conventional and traditional and blah, blah, blah, And then you start to see a bunch of unconventional, untraditional things, and this is people having different genders and pronouns and purple hair and all all the stuff, and you see a big a big movement in that direction.
10:50
And then you see,
10:52
like, I would say therapy and empathy, and all these words have never been more popular and amongst men and women.
11:00
And I think in response to that, I think there's an undercurrent of people who feel like It's all too soft. The world's getting too soft. We need hard men. We we need we need the total men. And and so here's how I know it works.
11:15
Everything I described
11:16
is the opposite of toxic masculinity.
11:20
It is basically
11:23
being a man became something that got labeled as toxic masculinity.
11:27
And now I think there's a bunch of people trying to take that back and be like, Hell, no. We embrace masculinity.
11:33
And so that's what I see happening is people basically flipping that on its head and be like, I'm not I'm not gonna apologize for being manly. In fact, I'm gonna double down on it. And then there's this wave of people who have been craving something like that. And I'll give you the example.
11:46
I remember when Snapchat came out. And I underestimated Snapchat at first. I thought, oh, it's just disappearing photos for kids. And is this just for, you know, bleep pics? Like, you know, what what is this? Is This is gonna be a real deal. What I underestimated was that Snapchat was the response. The pendulum had swung at when Snapchat came out,
12:06
Facebook was basically at the peak of its powers,
12:08
or it had, like, sort of, like, was was, Facebook and Instagram were, like, at the top. And
12:13
What Facebook and Instagram were were
12:16
every photo is public, every photo is permanent, every photo looks good, and just trying to make you look look cool.
12:22
And what was Snapchat? It was the exact opposite. It was every photo is private.
12:27
Every photo is impermanent,
12:29
and it lets the because of that, you get to be silly. You get to let your hair down. You get to just send goofy pictures instead of pictures that make you look cool. And so that There to me, the need for a product like Snapchat only be only came out because
12:42
the world had got so Instagramified,
12:44
so Facebookified where everything was public, permanent, and, and and pretty. And so I think that you see this. Anytime you notice that the world goes in one direction, you could sort of anticipate that two, three years later,
12:56
The counter culture response is gonna be there. The opposite is gonna become popular. And so, this is, like, a way for me to get, like, when I think about how to be ahead of the curve on trends, I start to think about What what feels dominant today? And in three years, what would be the opposite? Because I think there's gonna be an emergence of that counterculture. What do you think of this? Am I just Am I just doing fake astrology there trying to piece things together?
13:19
No. Your theory, I think, is is exactly right. You know, there's been things that I've been interested in, like, you heard of the the light phone? It's l I t e phone. Yep. I I looked at the buying one because I I've made that why because we're so
13:32
I guess explain what it is, but it's like we're so heavy. So the white phone is
13:36
it's like a three hundred dollar phone, but it has the screen of a kindle. So no colors. And I think you can only download. I think it's gonna only do spot I think it's just Spotify. I think it's just Google Maps and then phone calling.
13:49
And you might be able to text, but you can only text like a Nokia. So you have to slow type in, like yeah. In order to do c, you gotta hit one three times. Right. And
13:58
it's came out, like, maybe ten years ago at this point, eight years ago, and it didn't really hit right away, but it's getting more and more and more popular. Another one that I've been preaching forever, and it hasn't entirely taken off yet is duck duck go. So duck duck go is a search engine. It's just like Google, but it's, you you can't be tracked.
14:16
And so if you Google dot dot go internet searches, they actually have a graph. And you could see, like, the number of searches per day. It was growing exponentially. Right.
14:25
Yeah. So your theory, I think, is totally right. Anybody who's in fashion or whatever is gonna know this thing and be like, yeah. Like,
14:32
When everything goes to skinny jeans, guess what's guess what's coming back next -- Which is. -- bell bottoms and whatever. The loo loo, you know, the baggy stuff. They're the high waisted loose stuff or whatever.
14:41
But you have an issue. Here's a here's a flaw with this premise this particular one. It's not a flaw.
14:48
Your stuck in this California bubble man. You gotta you gotta come to where I'm from in Missouri. I think, like, you know, this is this has been gaining momentum now for a little while. I think the difference is is that,
15:00
California types, you know, the people who, like, if if if I'm from, like, a place that's generally right of center, Now the left of center people, I think, are also craving a bit more than before. Right. Before, it was, like, kinda cringy guys.
15:16
They start evolving a little bit to being a little bit more holistic. And so, for example,
15:20
do you know who Andy Frisella is? Yes.
15:24
So he's in our world in that technically we compete against him in the podcast charts, but I had no idea who he was, but he was the He was the he's the number one business podcast typically in the charts each week, and he talks a a ton about, like, tapes and stuff. And I I believe he's right of center, but it's met's mostly a stereotype of just the way he looks and some of the phrasing that he uses. His podcast used to be called the m f n CEO.
15:47
Right. Then I started listening to him and I'm like, oh, you're way more eclectic than I originally judged you for, and you're actually really interesting. And I think that that's what's happening is that there's
15:56
people who don't entirely fit into the previous
16:00
bubble of
16:02
of whatever I would stereotype these guys as be -- Right. -- which is like lower IQ, big ass meat heads, and it's like, oh, no. You're actually way more thoughtful than I thought. Totally.
16:10
Yeah. I I think that's that's totally true.
16:13
So, yeah, I think this,
16:15
of keeping an eye on this, and I think that they've been very successful.
16:18
Like, David Goggins is kinda, like, stunningly popular now. And,
16:23
same thing with Andrew t. What's that's Jocko? You saw Andrew. Did you see Andrew take came out of prison and did it interview? Do you see this interview on BBC?
16:30
Just ended mid interview, didn't it? Well, there's a the full thing got posted on, like, rumble or something like that. Like, what hap yeah. No. I didn't watch it I mean, it's kind of a headache. The thing about him is, like, he started out. Like, if you listen to his messages, like,
16:43
maybe seventy percent is, like, good. Like, you know, a man is someone who's exercises, they give what they want.
16:49
But then, like, there's, like, thirty percent where I'm, like, oh, bro. Like, I don't wanna be associated with that. Like, that you crossed the line there. But, yeah, some of the stuff he says is awesome. So for example, yeah, the the the BBC so it's a woman she comes into his home and she's interviewing him,
17:05
And, she goes,
17:07
you are, you know,
17:10
how how can you say these things that are, you know, toxic and dangerous and whatever you've been named by the UK,
17:17
commission,
17:18
committee of whatever as the most dangerous man in the United Kingdom. You he's like, dangerous man in the right kingdom. He's like, oh, he's like, he's like, what am I preaching that that is so dangerous? He's like, he's like, I don't I'm Muslim. I don't drink. I don't do drugs. I tell people, don't drink. Don't do drugs. I say work out. I say work hard. Get rich.
17:36
And, you know, like, like, build yourself into a quality individual who lives by a code. And he's like, you know, that's what I that's what I preach. What is dangerous about that? And she's like, well,
17:44
you said on an interview that,
17:48
if your wife does only fans you're entitled to have her earnings or whatever.
17:52
Or, like, that, you know, if your wife is your wife that she is your your property as a man or whatever. And he's, like,
17:58
he's, like, did you listen to the actual interview? She's like, you said that. That is that's what you said. He goes yes. But what's the context of the interview? The context of the interview is, or the context of the podcast is I'm Me and several women are on a podcast were joking around because one woman says,
18:12
if my man owns a car and I'm dating him, that's my car. I own that property too. And then he countered as a he's like he's like, I, basically, as a joke, countered, if I'm dating a girl and she has an only fans, then I I get half of that too.
18:26
And, he's, he's, like, well, the same logic. Right? And he he's, like, so that's what I said. And she's, like, so are you saying it's a joke? He's like, yeah, I'm saying you're taking it completely out of context. And he's, like, you know, he he's kind of, like, trying to defend himself and they're arguing back and forth. And he's, like, asked her a question. And she's like, no, I'm asking the questions here. He goes, no, no, no, you're in my house. I invited you here. I'm doing you the favor. You know, you're you've been begging me for interviews.
18:48
And, I I let you in here. We are equals.
18:51
There you do not hold any authority over me. We are equals. If I ask you a question, you you can choose to answer. If you ask me a question, I don't have to answer either. Yeah. That's how this is gonna get to conversation. And she, like, was, like, rejecting that premise. And then you hear their handlers in the background that are all, like, getting really nervous about how the whole thing's going because it's, like, going off the rail.
19:08
The BBC handler or the Take handler? Because it he he has them? Yeah. He has people who are, like, you know, I wouldn't say maybe handler is not the right word, but, like, you know, he has this, like, kinda whatever, PR type people
19:19
that were, like, he's answered the question already. Like, why? Like, you repeated the same question six times. Like, just move on to the next thing. Like, where you're stuck here. Like, He's answered it. He's not gonna answer it any differently. He's answered it five times now. Just move on to the next question. And so they were like, you could hear these voices in the background in the unedited version. Like, even they take a break, they're like, how are we gonna get the camera camera died? We gotta reset the batteries. Hold on. And then
19:42
you could see what happens in the break. She, like, immediately like, no. It doesn't make eye contact. She's, like, looking at her notes only.
19:47
And Does it go, like, the good interview? I mean, and the Hizana was like, we don't have to do the stick. It's fine. It's fine. This is good, actually. I want people to see how this goes. He's like, I want people to see her. Like, you know, how how the mainstream media, how the they don't they don't do their research. They they wobblad. He's got his, like, spiel. But during the break, there's, like, maximum tension. It's, like, that's actually probably the most interesting part of the whole interview. So
20:09
I,
20:10
I'm not con I'm me personally, I'm not convinced I'm willing to sign up for that. I don't wanna I I'm not I don't wanna deal with that headache. Agreed.
20:19
I'm willing to make sacrifices to some parts, not of my code. It's just that my code is, like, not that hardcore. Maybe it's the right way to put it. But
20:28
I've met a lot of people who run companies that you know that are worth hundreds of millions and some that are actually worth billions.
20:35
And then I'll see them, like, due certain things that are common now about, like,
20:41
like, they use phrases, like, bring your whole self to work, which is, like, kind of like, a funny controversial statement to some people because some people are like, no. Just bring your work stuff to work. Like, we don't we we don't need anything to us.
20:52
Yeah. Or no. There's, like, a crew. And then there's, like, they'll do, like, certain things that are typically, like, that you see a lot of better get categories as woke. And I'm like, dude, I know you don't believe that. And I I see them say they'll say things privately, like,
21:06
Yeah. But I wanna win,
21:07
and this is the game I have to play in order to, like, hire all these people.
21:11
And don't know how I feel about that. When I hear about that, I'm like I had a funny, experience with this. So when we got acquired by Twitch, I'm now in a two thousand person organization in Twitch,
21:21
Literally, I think, you know, five percent of the staff has, like, you know, purple hair. Like, and I don't be that as an arc. I just mean, like, we're in San Francisco. We are the stereotype of when people talk about, like,
21:31
kind of, like,
21:33
left leaning social media companies. Like, people think this about Twitter or Facebook. I would say Twitch probably more like that than,
21:40
in terms of both the staff. So I'm in a meeting,
21:43
and I joined, like, three minutes late, as I do. As you know, that I that's not tend to be three minutes late every time. And, there's a presentation on the screen. I don't really understand what's going on. I'm like, what is the presentation about? And I'm I slack somebody and they're like, oh, it's like a, you know, just kind of like updating our copywriting, whatever. I'm like, oh, copywriting. I love copywriting. What are what are we talking about? And it was talking about, like, how we use,
22:06
genders from now on. It's like, we only say they, and then -- Bluff. -- and then they were talking about, women. They're like, we don't say women we say,
22:14
and they spelled this word w o m x n.
22:17
And I was, like, I was, like, how do you even say that? What is it? What what makes sense? I don't know. What what is that? Or is it just women? Like, what do you say for that? And, like, this is now how we say this. And I was, like, I was, like, what does that mean? Like, sorry, dumb question, but, like, what is it? Who's if who's offended? And what does this mean? And it's, like, oh, this is inclusive of, like, people who were maybe not biologically born women, but now
22:35
are women. And so this is, like, the inclusive term. And I was, like, so I was, like, like, how do you say this? And and, like, all of a sudden, I could see I could feel like a bunch of heat on me. Like, why are you asking all these questions? And, like, there's kind of an undercurrent in the way I'm asking the questions, which is sort of, like, is Are you sure? Like, that's kind of all I was like, I was like, wow. This is overnight. We're just changing. Like, this is we don't say that. And now we say this. Like, this is a pretty big change. No? And,
23:01
and so I'm hearing this, and I'm like, okay. I guess, you know, that's cool. And,
23:05
and then they
23:06
the funny thing is the company then tweeted out for National Women's Day. They tweeted out international Wilmexen's day or whatever. Right? Like, they tweeted it out like that. And then they got tons of blowback the transit, like, the lgbt community
23:20
being like, don't don't use that phrase. Just call us women. Why are you trying to make it seem different? And I was like, oh my god. They're
23:25
Like, their attempt to to, like, you know, placate actually backfired. And I was like, wow, this is really, like, this is gonna there's a bunch of minds, like, you know, you don't even know. But then what if the executive
23:36
were you, like, hey, executive team? What do you think of it? You can't ask that, but I was like, I said it in a different way. I said, we're talking about, like, you know, questions. It was like,
23:45
Amazon has this thing where when you are doing your yearly planning, one of their questions is what are the dogs that are not barking from this old Sherlock home story of, like, a crime occurs in a house. There's a break in, and there's no clues, and Sherlock can't figure it out. And he figures it out because
24:00
he's, like,
24:01
Well, the dog was here. Right? So surely the neighbor heard the dog. And they're like, no. The dog didn't bark. And he's like,
24:07
ah, that's it. That's the clue Watson. And he's like, what? He's like, If the dog didn't bark, it's because he knows who the intruder was, that means this was an inside job. And so he figures out who it was because there was the dog not barking. So they have this thing in Amazon, which is when you're doing your annual planning, they said, what are your dogs not barking? Basically, like, what are you not hearing that is actually telling you something?
24:26
Or it's a different way of saying, like, What is something what is something that's not being said out loud, but could signal something that's worth Yeah. Yeah. Yeah.
24:36
So I said, I go, I think we should decide how woke we're gonna be. And, like, where, like, is there a line? And what does that mean? And who do we wanna, like, we should say it out loud, what we wanna be.
24:47
And then literally, like, look. My Slack just blew up and, like, DMs being, like, like, abort. A fucking joke. Don't say that stuff. Like, don't bring this up. Like,
24:56
what are you saying, dude? Like, this is, like, you know, a suicide mission, and one girl goes, she goes,
25:02
She goes, I didn't appreciate that. We don't use the word woke anymore.
25:05
And I go who I go, we, who like, there's a company policy you can't use the word woke? I was like, I didn't even mean it as an insult. Like, I thought it's just like a yeah. Because at the time, it it really wasn't. This was many years. It's like four years ago or five years ago now. Boke was woke became a little bit more dramatic story over time. At first, it was stay woke. It was like,
25:23
the kids were saying it as, like, yo, you if you're not you're not, like, awake to what's really going on. Dude, I think
25:28
Twitter had t shirts that said stay warm. Yeah. It was like a positive thing, and then it turned into a criticism later. If somewhere in the middle of that, and I was like, we should decide, we're gonna and she's like, we don't use the work work anymore. So I, you know, I appreciate if you don't do that. Like, who who's we? Is there a committee that decides what words we can say? Like, that sounds pretty non woke to me. And, and she links me, like, a vox article. I'm like, oh, do you read this vox article? And you decided that I can't say this? And I was like, oh, this is just too much for me. And I was like, there's only one piece of advice that I needed. It was a piece of advice I got on this podcast
25:59
from a guy very early on Daniel Gross. He's super smart guy. He got acquired by Apple when I go, what was that like in that acquisition? You were there for three years. What what was the best advice you got about navigating that? And he goes, Don't give yourself brain damage. And I go, what? He goes, yeah. When you get acquired, there's a really tempting thing as an entrepreneur to, like, I'm gonna things that are wrong in this organization or that I wanna be a challenger voice and not just, like, another another person who just follows, you know, the the company line. I'm gonna challenge, you know, maybe our innovation cycle or our policies or anything. I'm gonna I'm gonna be the one who brings change.
26:32
He goes, it's just brain damage. Don't don't try it.
26:35
And now I was like, oh, I'm doing it. I'm giving myself brain damage.
26:38
How the woke story end? It ended with that one person telling me that we can't say say these anymore,
26:45
which was backed up by nothing. And I was like, oh, cool. So you read this article, and so you decided that I am not allowed to ask this question. I get gotcha. Just just clarifying. Great. Thank you, you know, whatever head of
26:55
important thing inside the company. Like, yeah, I'm glad that you're, I'm glad this is how this this this works. And, you know, what, do you think
27:03
Without calling out well, Emmett is the CEO, and he seemed I don't know him, but he seems like an awesome guy. But I don't know if you can answer this out calling him out. But what do you think he thinks or someone like him? Can I say someone like him?
27:16
Someone in his position someone in his position with his name and face. What would they say? Yeah.
27:21
I can't speak for him, but I I guess my impression of it was basically I think he's mostly shielded from this stuff. So, like, I I don't think the most of this gets to his plate. And then by the time it does He's he's the total man. He doesn't care about drama. Like,
27:36
I think he's he's, like, a renaissance man. He's a little different.
27:39
I think two things. I think one.
27:42
I think he's mostly just like, he
27:47
I think he's gotten a lot of CEO coaching to where he doesn't let his first reaction be his response.
27:54
So, like, something comes up, and now instead of reacting, he responds and he usually responds with a question, and he'll just ask them tons of questions.
28:00
And he's like, I'm in the spirit of literally understanding what you're saying and trying to figure this out.
28:06
Tell me, what does that word mean? Like, and they'll be like, it just I mean, it means. Oh, inclusive means, but and you say, well, like,
28:14
no. Like, can you please, like, use an example, or can you, like, from can you explain that from, like, you know, base principles? Like, what are you talking about? Where what are the boundary lines? Like, let's make sure we're all talking about the same thing. And, he does look kinda like a socratic method where he would he would end up just, like, fatiguing out anybody who wanted to bring something up. And he would get his understanding of it and then decide is this important or not. But,
28:34
I think most people are sort of intimidated by him, and then in the process of trying to debate him on something would
28:42
Nobody could really, a very few people in the company could really, like, hold up to any debate or any scrutiny from him in in a conversation. I saw it just many, many times. And he was trying to dial that down because he knows that that's, like, you know, already he's in a position of authority.
28:56
Plus,
28:57
he's, like, you know, world class or debater, because he had this, like, wide breadth of knowledge to, like, pull from. So he already knows. He's like, you know, if he does that, he's just gonna shut people down. So he's trying not tries not to do that. I saw, you know, most people didn't wanna bring it up to him. Dude, I just avoid all of this this shit. Like, I can't stand this stuff.
29:15
And it's just I just don't care is really what I think it is. I just don't care. The job for Zuckerberg or or Ahmed or anybody who runs these networks is like, the one percent of trust and safety or, like, angry people that's constantly angry about something,
29:28
that's gotta be the worst part of the job. That's not why they created these networks just to, like, be public policy maker in their own, like, kingdom.
29:36
But it is amazing how they,
29:39
get around it. Because I could I could tell Zuck doesn't care about that stuff, but he still plays the game. Yeah.
29:46
And Zack's a man. He's never had a controversy. He's never done anything. Not a lot of these guys have it. Like, they've done pretty good with navigating some of these topics. And I'm amazed that they don't react by saying, oh, you guys wanna form this union or you wanna, like, protest over this?
30:00
You're all fired. Like, this is a machine. You know, we don't need this. We don't need this. This is a machine.
30:07
Right? Like, then he he say something in an email, which is like, you know,
30:11
let's not do it this way, and then he got fired from his own company. What happened? I don't I don't know. What happened? He had he he was he wrote an email to the staff about a trend he noticed in the workforce, which was new hires had to introduce themselves using their preferred pronouns. He says.
30:26
This is completely unnecessary for a woman who's clearly a woman to tell us that her pronouns are she and her, and a man who's clearly a man to tell us those pronouns are he and him.
30:35
He understands that the practice is rooted in kindness, but he says in the long run this approach does more harm than good, because you're forcing people to behave a certain way, and that's the opposite of inclusion.
30:48
and so then,
30:50
he says, first, there's a tiny number of pe of people
30:53
boys have peeps. So, you know, already, maybe that's a fireable offense. It's a tiny tiny number of peeps at Mailchimp, who would consider themselves transgender,
31:01
forcing either with orders or guilt, the other
31:04
thirteen hundred ninety other peeps to adopt a new communicate time that immunity has never had to use in our three thousand year existence, and our hundred fifty thousand years of spoken language, in order to make things slightly more comfortable for an extremely small group group of peeps is completely illogical.
31:21
So then he got fired.
31:24
It was probably for the peepsick, to be honest.
31:30
Like, into whoever bought the company. He was like, look, Ben. We need to talk. Yeah. He's like, But I didn't mean to hurt the the Travis people. He goes, what? No. I'm like, we need to talk about this peeping. Yeah. He stepped down as he, shortly after. And, vol voluntarily,
31:45
and then also,
31:46
somebody came out. I was like, by the way, there's no policy that says they have to do that. It's it's like, shit.
31:58
HubSpot is a CRM platform where everything is fully integrated. I can see the client's hold history, calls, support tickets, emails, and here's a test from three days ago I totally missed.
32:13
We,
32:14
one time at the hustle, we wrote an article on Sasha Gray. Sasha Gray used to be, like, the famous porn star, and we wrote about how she was trying to change her image around to
32:24
not be that.
32:25
And every single night at, like, midnight our time,
32:29
I would get all this traffic from Japan, because I guess that was morning time in Japan. It was all people searching for Sasha Gray, and they were basically an article.
32:38
Yeah. And I found out that she had hired this company called, like, reputation dot com to, like, boost that article. So it showed up first. So we were getting all these people searching Sasha gray x x x and
32:49
they didn't get what they wanted to, but whatever.
32:52
You're like photos at the bottom of this blog post. It's photos inside our newsletter if you subscribe.
32:58
Dude, I didn't realize I guess I realized it, but someone posted this infographic on Twitter of the biggest websites
33:05
And it was, like, Google was just, like, the largest. It was, like, bigger than everything combined. But then, like,
33:11
I think four of the top ten were were porn sites. And, it's it's wild. I mean, imagine working at one of those companies. Can you imagine that? What would that be like just sitting in the office? It's weird. Imagine it many times. No.
33:24
So I've I've been I can't talk about these, but I've been
33:27
I've had very interesting conversations with a few people that own only fans based businesses recently.
33:34
they're absolutely crushing it to the point where I can't talk about it because I would be kinda like it's
33:41
Do you mean do you mean the the stars or, like, the ancillary things? All
33:46
most I'm talking about the ancillary things right now, but they're all crushing it. The platform is crushing it. The stars are crushing it. And the the cottage businesses that can build around this to help this to to be a part of that ecosystem.
33:57
But they're doing so well that I sort of If I talked about them, I would be coming between them and, like, millions of dollars. People a lot of people would wanna compete with the the the strategies that they're doing. But I will say one thing that I've learned those pretty interesting.
34:10
So I always assumed that only fans was popular because,
34:16
you're sending, like, I don't know, nude pics or videos to guys, and that's, like, the thing. That's what they're paying for. And I was always a little curious. I was like, the point's, like, free on the internet. Why would you pay for this? And I go, there must be something. I don't know. And I just kinda wrote it off as that. Do you know why
34:31
they make so much money? Do you know what the actual moneymaker is inside of, of an only fan's account when these girls say that they're making like a million dollars a month. Do you know what actually drives that?
34:41
I've never I've never subscribed to one. I guess you probably have subscribed now that you're, like, researching it, but I've never subscribed to one. You know, I'm a married man, and I did not do that. But, you didn't need to because I I talked to the people who, like, run they, like, run the accounts or whatever. What a lot of people don't realize is that a lot of these accounts are just
34:57
they're bought. So, like,
35:00
girl has a public persona, doesn't only fan. She kinda gets exhausted running the thing because it's, like, a lot, and it's, like, emotionally exhausting, dealing with all these guys, and,
35:08
whatever. So she's, So somebody come approaches her and says, we'll buy your account for,
35:14
you know, I'll give you two hundred thousand dollars right now for your only fan's account.
35:18
And then I'll give you, you know, x percent of the profits, and I'll run it. You just have to put pictures in a Dropbox folder. And, you give a good content, and I will give you money. And that's how it goes. And then,
35:29
and so what what what actually people so I was like, why do people pay for these pictures and videos? Like, again, Porns free. That's, like, one of the the rules of the internet is porn is free.
35:38
So what what do people really want?
35:41
it turns out
35:44
they want,
35:45
like, the girlfriend experience.
35:49
Yeah. Made not through the content, but through the chatting.
35:52
And that the chatting has all kinds of weird things. Like Is it one group chat or individuals? No. Individual. And so they hire
36:00
farms of chatters.
36:02
So, basically, what only fans is built off of, like, a lot of the the the money is made through is
36:08
giant, like, customer support,
36:11
call centers,
36:13
essentially in the Philippines.
36:15
Talking to, you know, it's basically like dudes in the Philippines talking to dudes in the US pretending to be the girl. And so they It's just like they have this army of chatters that will chat with these guys and tease them a flavor them and then upsell them. And boom, chaqing, got the sale. They're and they're, like, salespeople. They they gotta, they get commissions and all this stuff. It's insane. And what how? Within that. Okay. So what are the highest ticket items? What's the You know, if this was the the the County Fair, what's that top stuff stuffed animal at the top? And it's basically, like, the number one is pretend to be my girlfriend for, like, you know, a month. And it's, like, text me as if you're my girlfriend.
36:51
And it's, like, that's the that's, like, the top prize, but there's other weird stuff underneath.
36:56
Weird so weird that I I can't even say this. This is a family show.
36:59
And so I can't even say some of the weird stuff that they want, but it's not what you would think. It's not like super crude. Is it just like sending sending pictures back and forth? Like, I'll give you one example. One example is the guy who's the customer sending pictures to the only van's person
37:15
asking for their opinion, a rating of them. And that's, like, the service that they pay for. And so there's stuff. And and I guess, like, the two things to that. One is
37:25
it's like the free market at work, baby. It's like, you you can really see what humans are all about.
37:30
When
37:31
you talk to this to these people because it's like, man, people are into all kinds of crazy stuff. These are, like, their real desires. And
37:38
These are desires. They wouldn't admit. And I bet a bunch of these people are, you know, they're the person they're doctors and they're the CEOs, and they're they're they're other people. Like,
37:48
Human desires got revealed. They were always there, and they got revealed because only fans gave a
37:53
a a better avenue to to realize those desires, which is kinda crazy to me. And the second thing is,
38:01
think it's wild how much money is being made in this space. And,
38:05
my reaction to it is not kind of like, like, I think you were asking what's your reaction to?
38:10
No. My my question is not Who cares that a bit exists? My question is,
38:16
you getting involved into it. What how does it make you feel and how does it make your wife feel? And are you like holded it. Well, okay. You're you're you're contemplating.
38:26
I'm learning. I'm talking to these people because I find it fascinating.
38:29
I have contemplated investing in some of these. I was like, I would not wanna operate this. But yo, if you're if you're already down there in the sewer, let me know if you got something. I'll, you know, hand it up here. You know, I I will I will provide resources. Dude, you realize how HIPAA That's so hypocritical. Why is it hypocritical? I'm saying I don't purse I would not personally enjoy operating this. I I also would not like in operating a deli or an ice cream shop or whatever, but I'll go I'll go eat a scoop. What's the problem with that? The if they need resources, they need capital, or they need advice, give them those things. I don't wanna operate. So to me, that's fine.
39:02
My wife, I It's also critical of me, by the way, if I consume porn and to also shit on it. So I'm not acting like I'm hol I'm not acting as though I'm holier than now, but it is a conundrum.
39:12
I told my wife, by the way, I was like, hey. I'm thinking about this and see this goes,
39:16
Okay. Don't tell me, but if it makes money, that's fine.
39:26
Yeah. I would also say that it's really funny.
39:29
I find it, like, amusing the way that the ecosystem works where it's, like, what you think it is is
39:35
Some woman with an account who's putting up content and guys want that, and then she's chatting with them. And it's, like, Actually, there's like whole other thing. There's agencies that control the accounts. The agencies are ninety percent dudes.
39:47
The chatters are like, you know, these call centers in India and the Philippines.
39:52
I find it amusing. I'm, like, that's hilarious that that's what this, like,
39:56
that that's how this, like, evolved. And I find that Dude, I always I always get their reels on Instagram at night in bed. So, like, I I try not to keep my so I'd, like, if I'm scrolling on my phone at, like, ten PM. It's normally, like, rip guys and dogs in the day. And then eve in the evening, it's hot girls that pop up on my real, you know, like, when you're scrolling through your Instagram. Right. And I'm like, wait, what is this? And then you click on their profile and it links to a link tree, which goes to Well, the final thing is you see it because what they one of their main growth tactics is they pay meme accounts. So accounts that just post funny jokes ninety nine percent of the time.
40:33
The way that those accounts make money is only fans people will pay a lot of money to get posted one time at night
40:39
on those accounts, and then you could delete it in the morning.
40:42
And that's how they grow their their own social followings. And so, through these meme distribution channels. And so that's a it's a funny part of it. But anyways, I don't even know didn't plan to talk about this one, but that's a it's a funny little tangent.
40:56
alright. Listen.
40:57
I don't know if this actually is gonna interest you, but I'm gonna try to make this interest you because anything that uses the h word history, you're not into.
41:05
Right? That's not but the total man should understand history because history Yeah. He actually Listen. He actually, you know, has been alive through all of his three.
41:16
So I'm reading this book. It's called, like, Killers of the Flower Moon. It's basically about the nineteen twenties Osage Indians. It was Native Americans. They were given this plot of land when they were like, you know, like, the government was like, hey, you know, we're taking this shit over. Here's your plot of land. Turns out. It sat on all this oil, and so they all got rich, and white people
41:35
take advantage of them and kill them to steal their money.
41:38
And I was reading this book, and they keep talking about the pinkertons. Have you heard of the pinkertons?
41:44
Never. So they will, like, kept I was like, why don't they go to the police? And they're hiring these guys called The Pinkertons. So Pinkertons, it was basically a guy named Alan Pinkerton. He started this company in nineteen fifty. And he started it because he was walking through the woods one day, and he saw a bunch of, like, counterfeiters.
42:00
And he got curious. So he starts watching them he starts figuring out what they're doing. And then he calls the police on them, and they're like, well, we can't really solve this. He goes, give me a few weeks. I'm gonna I'll I'll keep an eye on them. I think I could figure out what they're doing, where they're going, and I'll be your detective.
42:14
He does that, and they get arrested. And he's like,
42:17
I love doing this. This is very fun. And so he keeps doing it and it starts like a small, like, little mom and pop business where he goes to other people. He goes, Hey, do you want me to help you solve this crime? Just pay me a little bit of money and I'll go and I'll go and do it, and we'll report it to the police, and we'll give them all the evidence that they need. So he does this for a handful of years,
42:33
and eventually he works his way up to, like, the
42:36
the government, American government is paying him money. And it gets to the point where his people, this is pre secret service, his people,
42:44
protect Abe Lincoln. So we didn't have the Secret Service back then. Secret Service was invented after a blinking got shot. You can do a great job. Okay. Yeah.
42:52
She'd Yeah. Can't want them all. It turns out. Yeah.
42:56
Can't want them all. Can't want them all. It turns out. Yeah. That is actually totally true. He's had a bunch of losses, but,
43:03
so he so he was like,
43:06
failed to protect the president. But for some reason, government still liked them, so they start giving them contracts. So anyway, fast forward
43:13
to the pinkertons are still around, and they've done a bunch of controversial shit. So, like, as they group,
43:18
companies like,
43:19
Andrew Carnegie, like, the titans of, industry would hire him to basically, like, when there were,
43:24
unions that would go and strike, they would literally it outside of a gate of a factory and, like, like, protest and shit and then also fight. And so the Pickerton's at one point killed, like, twenty four of these, like, protesters. Oh. It was like a huge thing. And so they're, like, pretty hard for that says, at their peak, they had more agents than the standing American army. Is that true? That's insane.
43:44
Dude, they had tons of people. And their motto was Pinkertons
43:47
don't sleep. We don't sleep. And their logo wasn't was it open was it open eye? And so they, like, it was just, like, we're we're there all the time.
43:57
And we will always find out what's going on. You know, I thought that mighty ducks, ducks fly together was the top, but,
44:03
this we we don't sleep might be better than ducks fly together.
44:07
Yeah. We don't sleep. But so this company was created in eighteen fifty, I think I said. I was reading about, coincidentally, this other thing going on with, like, Amazon. Amazon was having some issues with the union stuff.
44:18
And, dude, Amazon,
44:20
this company still exists. And Amazon hired
44:23
these pinkertons.
44:25
So, basically, what they do now so the company was sold in, like, two thousand five or something for, like, four hundred million dollars. So not a significant amount of money for how long it lasted, but because it kind of peaked in the early nineteen hundreds.
44:35
Dude, they're still tired, but Look at their website. Have you been to their website?
44:39
Peter Tim dot com. It just says our story. And there's literally a picture of a blinking That's been your own, isn't it?
44:47
Do they have a hole in your cell? Loaning your failures. These guys
44:51
love it.
44:54
It just says whoops.
44:57
Chase, and we've learned from our mistakes.
45:01
Nobody nobody fails faster than us.
45:04
Yeah. They took fail faster. Oh, risk advisory investigations,
45:06
protection,
45:10
embedded SMEs. I don't even know what that is. That sounds Dude, so listen to what they do.
45:14
So they basically
45:15
the higher these got Pinkerton, like, there's like guards now. I guess I don't know what they wear. Like, just blue jeans and a plaid shirt, and they, like, go to, like, they'll go to Starbucks hired them, and they'll go to bucks to get a coffee, and they'll just try to listen in, and you'll hear, like, one guy talking to his coworker, like, hey, we should unionize or, you know, fuck this guy. Let's do this and that. And they go and report it back to, like, corporate headquarters, or they'll try to figure out, like, when, Amazon was launching a bunch of stuff, They'll go and just walk around the office and be like, is anyone talking about some shit they shouldn't be talking about? And they, like, report it. They still exist. Google hires them, Facebook kept hires them. They still, like, monitor monitor this stuff, and it's a really it's, a, fascinating that a company has existed since eighteen fifty or whenever it was, and they're still, like, working And, b, I started thinking about, like,
46:04
private police and security companies, and there hasn't been that many, like, interesting security startup. So one of them that I actually invested in, it's called Deep Sentinel. Do you know what Deep Sentinel is? It's the security,
46:16
It's a security thing where you're, like, it's a security camera where,
46:20
it'll talk. It'll, like, there's, like, a human watching on the other side. Deep sentinels whole thing. Like, they make a joke go rings awesome for watching your shit get stolen.
46:29
like, I
46:30
I have deep sentinels at my house, and, like, one time a drunk guy came up to my front door thinking that I was we are his Airbnb, and, like, the camera,
46:37
like, catches him and he says, hey, sir. What are you doing here? And they call the police. So I walk down at, like, three AM, and I see the cops in my house, like, taking away this guy. And so, anyway, that's kinda cool. Another one is called bannerman. Have you heard of bannerman? I have heard of this. It's such like bodyguards. Right?
46:52
Dude, we used to do it all the time. So it was a company that went through y Combinator and you host conferences.
46:57
Well, I don't know. I'm trying to figure out. The site's still up. But basically, the when you host a conference,
47:02
by law as well as, like, practicality. Like, you need it. You have to hire security. You you need security guards. And we would use bannermen, and we would hire, like, and they have, like, a menu. It's, like, armed guard, two hundred dollars an hour. Non armed guard, one fifty. Just a huge scary looking guy, hundred dollars an hour. Like, you could, like, higher than by the hour, and it was so easy. It was like Uber for security. It was awesome.
47:25
But there hasn't been
47:26
that much new startups, like, in this space. By the way, here's the pricing. Unarm guard fifty nine dollars an hour. Armed guard ninety eight dollars an hour, Off duty police, hundred forty five dollars an hour, and they're armed.
47:39
That's it. That's it. So I just get a big scary guy and walk with me for fifty bucks or eighty bucks an hour, whatever it was. I'll do it for free.
47:46
Is the rock up scary.
47:50
So anyway, I'm just, like, interested in this space. And I thought, like, the pinkerton thing, it was wild that this shit still exists. Do you know how much they sold for it? Is that or do you know anything about their revenues or anything? Like, this is No. And I've looked everywhere. And the founder,
48:03
he he he says, on his LinkedIn, he goes, I don't use LinkedIn anymore. That's, like, what it said on his profile. So Founders alive. Yeah. Name's Johnny Chin.
48:12
How is he alive? Eighteen fifty? Oh. Oh, I thought you're talking about, fucking bannerman.
48:18
No bigger did. No.
48:20
For sure, dad. How much does it cost? I don't How much well, you said they sold to somebody. Right? Was it four hundred million dollars? In nineteen ninety nine. Four hundred. And, like, ninety nine.
48:30
But it's pretty fascinating that it lasted that long. It got sold. So, basically and I was doing even further research on this that, like, there's this, like,
48:38
the security industry, it appears as though it's, like,
48:42
a handful of big players and then tons of mom and pops. But the handful of big players, there's, like, three of them and they each do, like, ten billion dollars a year in revenue.
48:51
And what they do is they just acquire tons of, like, mom and pop businesses. And so now the biggest ones, you'll you'll probably recognize a lot of their t shirts because they'll seem at, like,
49:01
concerts and shit like that. But then there's a bunch of private ones. Have you heard of Blackwater? No. That sounds good, though. So,
49:08
dude, this guy, his name's his his name's Eric Prince, very controversial guy. I haven't read his book, but I want to. But he was controversial because he started, like, a it was basically a private security company, but they did ship her overseas. So they would, like,
49:20
protect, like, princes and Saudi Arabian and shit like that. And then also when Iraq and all that shit went down, they would do government contracts, and so they would eventually, like, you know, do army shit. So they would, like, protect, like, convoy and eventually
49:35
kill a lot of people, and they were, like, hardcore. And Eric Prince,
49:39
became a billionaire doing this, and and he eventually sold it private equity for billions of dollars. It's called Blackwater. Very ominous name. I love that name. Yeah. But there's like a there's like a bunch of interesting players in this space but not that much, like, of these, like, tech startups. So I think it's a really interesting and fascinating industry.
49:56
I'll give a quick shout out to this genius restaurant
50:00
so this guy Joshua Goodfield tweeted this out. There's a restaurant that basically named all of its, like, the number one, the number two, the number three,
50:07
office supplies. So it'll be like mini dry erase board or, like, pack of pencils.
50:12
Oh, that's hilarious.
50:13
You can expense all meals
50:15
from this restaurant.
50:16
It's kind of a USB wired mouse, five dollar French fries. Yeah. Exactly.
50:22
I thought that was a genius little, little marketing hack.
50:26
So shout out to that. And then,
50:28
do are you watching the A Bay finals so I get a little little human interest story for you?
50:35
But but tell me about it. Pretty crazy. So the two teams that are in it is Miami heat and Denver nuggets. So,
50:41
the best player on both the teams have just, like, crazy back story. So
50:45
One, this is the guy in the heat, Jimmy Butler.
50:47
He,
50:48
have you ever seen the movie, the blind side? I love that movie. That's my favorite movie.
50:53
It's his life. So, babe, the guy got kicked out of his house at, like, thirteen, and was just crashing on friends couches, and then this white woman just took him in,
51:02
she just, like, joined their family. And he's, like, she yeah. She's, you know, she didn't have to do that. She just did it.
51:07
He calls her mom, like, you know, had brought her her real kids are his brothers and sisters. Like, that's just, like, the way it was. And he was not, like, unlike the blind side. Though with the blind side, it was, like, it's pretty clear this guy had, like, NFL talent. Like, he was just, freak athlete and was huge. And so any coach would kinda tell you that, not to say that's why she did it, but, like, it was kind of, like, possible. But Jimmy Butler was, like, He wasn't, like, he he went to a junior college, then he transferred to Marquette, then he barely got into the NBA, and now he's a star, but, like, it was not obvious. Have you heard do you know who the real parents in in blindside that, you know, it's real people?
51:40
He owned a book.
51:43
He owned a shitload of KFCs and, like, long john silver and shit, and I googled him, he sold it for four hundred million dollars, all of his franchises.
51:51
Good things happening to people. Good things happening to people. So what, Jimmy Butler was So this woman, this woman that took him in, single mom. Also, so single mom with seven kids did this, took him in, basically put a roof over his head, and,
52:02
He ends up grinding his way to the NBA, and is is, you know, doesn't make anything. He also is doing something really, really funny. So back when COVID hit, the NBA to keep the season going, they had to create a bubble. And many sports had to do this. They created a bubble, which was, like, a
52:17
Didn't they just add Disneyland?
52:19
Yeah. They did a dizzy world, I think. So they did it in dizzy world in Orlando. It was like, you live on on campus. Nobody comes in or out. Like, if food gets delivered, it gets delivered in a, like, sealed box thirty feet away, and it gets, you know, like, given to you. And they just, like, tested everybody daily. And if anybody ever had anything, they they got kicked out.
52:36
And so During during that process, Jimmy Butler realizes,
52:40
yo, supplydemand is out of whack. So he starts
52:43
he's making coffees. He brought a he brought fancy coffee machine. He starts making coffees.
52:49
people are like, yo, can I get some coffee? Like, the coffee here sucks. I want I want the good coffee. He's like, yeah. Cool, man. To a hundred dollars. It's half. Like, one of the, like, hundred dollars. He's like, it's the price. He's like, somewhere else to go? He's like, these are amateur players who cannot leave this bubble. And so
53:03
And they're like, alright, man. Fuck it. And they just are giving a hundred dollars for this coffee. And so he creates this brand, I think it's called Big Face Coffee.
53:11
He and now he's like, he he and during the bubble, people wanna know what it's like, and there's a lot of the guys are, like, vlogging. So this was, like, one of the storylines. You know, Jimmy opened up a coffee shop. He's just, like, you know, killing us on this coffee. He's like, y'all, I make the best coffee. It's the best coffee in the world. Hundred dollars. And, and so now he's like creating a spin off brand of actually that that coffee browser, so I think kinda cool. And who's the other guy? That that big white guy? The giant white guy said,
53:35
Yokit's So he looks mean. That guy looks mean. I saw he got into it with small
53:39
in Serbia. Psalmbore, Serbia.
53:42
He got into it with some dude on the on the sidelines too, I saw. You said
53:47
that. Yeah. That's that was the owner of another team. He basically, like, bullied an owner of another team. So,
53:53
so this guy's he's awesome. So he basically his story is even crazier, I think. So This guy's born in the middle of nowhere Serbia. He's got two older brothers.
54:03
he's he he's even though they're really tall, he only likes one sport.
54:07
Horseback riding.
54:09
So so he just falls in love with horses. He's always on the horse track or whatever. But because he's so tall, like, you know, when he wasn't out with the horses, he starts playing basketball.
54:18
what's
54:19
interesting is that nobody would have ever known to this guy,
54:22
except for the fact that,
54:25
There was one team that had a business model. The business model was basically let's find prospects
54:31
that might have, like, MBA. We don't care if we win now. Well, let's just find, like, big dudes who got a lot of potential that, like, might get bought out by the bigger clubs, and let's they're, like, kinda, like, house flippers. Like, let's buy this guy. Let's see if we can turn, like, you know, polish up the asset, and let's flip them to a bigger team in Europe. Or let's hold their rights and maybe we get their maybe the NBA team have to buy it by us out. And they've done this with a couple of guys, and so the guy's reading the newspaper one day. And he sees that at some youth basketball game, like, say, some eighth grade game.
54:58
Some kid, you know, had, like, twenty five points and twenty five rebounds. And he's like, oh, so he goes and he finds this guy. And he's like, hey. You ever thought about playing pro basketball? He's like, no. And he's like, Come with me. So at, like, I don't know, age thirteen, he, like, leaves his hometown
55:11
and joins this, like, team, and they're like, and so you're so then you think the story is because he's the best player in the NBA now. So it's, like,
55:18
He must have been hot. Like He he's the best now. He's the best way in the world right now. And so it's like And how tall is he? He's, like, seven seven foot one, something like that. So they're like, you you would think, oh, he must have been dominating in Serbia and then, like, you know, he went to the he's like, you know, tier four league. Like, you know, he must be awesome. No. He didn't even play. The coach was like, this kid is so fat. He is just so out of shape. I will not play this guy. And so he's only allowed to go to practice, And they're like, until you can run, like, until you're in shape or that's not gonna work. He's like, what do I do? They're like, well, look, what's your diet? And the guy was drinking, like, two gallons of coke a day. He's just he was addicted to coke. He just loved co drinking coke. And so they were like, yuck. Stop that, like, first of all. And,
56:01
and so he
56:02
he stops drinking coke. He loses, like, thirty forty pounds in the course of, like, a few months just by changing that, like, one habit and going and running every day in practice because he won't they won't give him the ball. He just have to run on the side while everybody else practices.
56:15
And so he's doing that.
56:16
Finally, he,
56:18
starts playing. He becomes, like, the top player in on his team. Like, as soon as he, like, was able to get in shape, he was the top player on his team, And he gets drafted in the second round. Like, basically, he's like one of the last picks. The NBA draft, if you go watch the video of, like, oh, I wanna see when they, and he got drafted. Like, when LeBron gets drafted. He gets on stage. He shakes the commissioner's hand. He smiles. The light bulbs are flashing. Like, people know this is the start of the a star is born.
56:41
Well, was he just, like, walk it by? And they're like, here. Take this hat. Here. Just take that one. Even better. They just cut to a Taco Bell commercial. And at the bottom, ticker, it just said. Pick number forty one, Nicola Yokic. It just, like, it goes across the screen. It goes away, and it's a cheesy Gordita Crunch.
56:56
Add. It's like, he doesn't even have that starting moment because nobody thought guy would turn into anything. And then he's basically become, you know, the best player in the world since How old is he?
57:05
He's more like twenty seven, twenty eight, something like that. He's he's pretty young still. And, actually wouldn't have even made it to the NBA, like this team in Barcelona was gonna buy him. That was gonna be the flip. It was like, he goes from the Serbian team to the Barcelona team.
57:17
And the day, like, the day before he was supposed to sign the contract, like, it was already the lawyer just had to finish one thing. He played in a game. He was so terrible that the team backed out. So he had no choice but but to go join, like, the NBA team, but that had bought his rights or drafted his rights. And he's like, I guess I'll go to the NBA then, like, you know, I I don't really know if anything's gonna come over this, but whatever. And so he goes. And he's this very stoic guy, like, in all his interviews, they're like, they have these the media has all these narratives. They're like,
57:42
How is becoming a new dad helped you become a better basketball player?
57:46
And he just looked at them, like, what?
57:48
It doesn't. That's not that's not how that works.
57:51
He's just, like, he's, like, just very matter of fact, like, you know, like, you know, like, the kinda, like, dagest any guys in the university. He's kinda like that, but for basketball. So he's fascinating
57:59
character. It reminds me of this quote that I heard from this this VC. I was like, you know, what's he had this Twitter bio.
58:07
Let's get Niko.
58:08
Niko, I don't know who says that name, but
58:11
I don't know exactly how you're saying that. Oh, from, general catalyst. Yeah. From GC. Exactly. The guy he invested in Snapchat super early on. And,
58:19
I was like, Nika, why is your bio why is your bio quote what it is? And it his quote was
58:25
talent is everywhere. Opportunity is not. So it's talent is evenly distributed, but opportunity is not.
58:31
And I was like, why is that what does that mean? He goes, because it's true. He goes, talent is everywhere,
58:36
but opportunity's not evenly distributed. And if I do my job right, we're gonna distribute opportunities people who have the talent. And I think about both these guys, the two guys that are starring they be, like, you know, they're kind of like one little
58:47
bounce of the Plinko chip away from it being a zero. And instead, they get to be world famous basketball players. It's like, if this guy didn't get discovered while playing in, like, a few farm league in Serbia,
58:58
or Jimmy Butler didn't get, you know, adopted by this woman. Like, who knows if they would have ended up actually even getting their shot?
59:04
And it's like that's how fragile, like, you know, like success and failure can be.
59:09
Dude, last night, I wouldn't,
59:11
hung out at this, like, have you heard a flow track?
59:14
Or flow sports? Sorry. Yes. Yes. So flow sports,
59:18
started as
59:21
it was basically this guy would go they started out at UT University, Texas. This guy would go and film track meets and wrestling
59:27
meets. Stuff that wasn't gonna be broadcasted otherwise. Stuff that wasn't gonna be broadcast. And he was just like, he was a track of ill actually, and I think they had friends that were wrestlers. And he's like, but you know, I'm I'm a fan of running and, like, people love that shit, but it's just not on TV. So he starts filming this, and then he puts it online and and he forms a company and people start buying it and paying, like, a hundred bucks a year to watch stuff. And it's been around for thirteen years now, and now they do over a hundred million in revenue. And I was like, what's the fastest growing segment? And he said,
59:57
motor sports. And I was like, oh, like, NASCAR and shit. He's like, no. It's like these, like, it's like the pre NASCAR. So it's like with eighteen year old kids, they do this thing called dirt tracks. It's like, it looks like a buggy kinda in their own it's like he's like, it's grassroots. But he didn't say it, but it's like red neck shits. And he's like, that's our fastest growing segment. We have, like, eighteen sports, I think. They have wrestling, grappling,
01:00:16
running across country, track, field, whatever, all this stuff. And so we, hung out their office because I had a little party, and I was with, like, three different guys who had won gold medals in the Olympics, one guy in the Decathlon, one guy in the mile and, some other guys.
01:00:32
And first of all,
01:00:33
here's what was interesting.
01:00:35
One of the, a bunch of the Olympians, I was like, hey, do you still run? They're, like, maybe forty now. And, like, you still run, and they're, like, not a chance. Like, it was my job. And, like, I don't wanna do that at all anymore. I'll exercise and go for walks and I'll lift weights, but I don't wanna, like, run. Like, I used to run. I'm done with that. And the second thing was interesting is, like, dude, these guys are all freaks.
01:00:54
Like, one guy's name is Trey Hardy. You can look him up. His body is crazy, and they are freaks of nature.
01:01:02
It's cool being around people like that who are, a, the best in the world at something. Like, they are literally if they won the gold medal at that point, they are the best in the world at what they do. And it's so fascinating to like hear the stories. Like, they would tell stories. They're like, dude, that guy. We used to go to the hotel and he'd be wearing flip flops and he'd be like, hey, I bet you could touch the ceiling, and the ceiling was fifteen feet high. And he would just jump and just touch the ceiling. And they were like, we just would see a little, like, things like that. This guy would do shit all the time, or he'd be like, watch this. I bet I can backflip, but he would backflip, but he would jump so high in the air. And, like, we would just see these, like, freakish stuff all the time.
01:01:34
And so I was thinking,
01:01:36
Would you
01:01:37
give up any of the success that you've had so far in order to be
01:01:42
a broke
01:01:43
but Olympic medal winner or, like, the best athlete or whatever in the world because I was thinking about that, and I think I would.
01:01:50
No chance on the, the gold medal. Well, best athlete in the world. Yes. I would do that. That's But there's a lot of sports where you're you could, like, be the best, like, NCAA wrestler or best, like, normal wrestler. Yeah. I just meant overall athlete. No. No. No. If it's if it's, I'm I'm the fastest miler or NCAA, you know,
01:02:09
nation, you know, national champion or whatever.
01:02:12
No chance. I've said this before. The Olympics are for suckers.
01:02:16
Oh, you are so crazy. This is because I'm hanging out with these guys, and I'm like Congrats were the best Bob slitter that world has ever seen. You've dedicated your entire life to this absolutely arbitrary
01:02:28
thing that got you that got you nobody
01:02:31
that got you, you know, no no skills beyond this. I was joking. Dude, I'm so I so disagree because they'll they were asking me advice on business shit. I'm like, hey, just so you know, I'm, like,
01:02:42
the hundred thousand
01:02:43
most successful person in America. Maybe, like That's what I wanna do. I wanna play a game where the hundred thousand person
01:02:50
wins and has an awesome life, not where I have to be the best person in the world. And even then,
01:02:55
I gotta start over at age twenty seven. And create a new career because I'm done with the thing and my joints don't work anymore. These guys had shaved arms and shaved legs. I was just scaring at those calf muscles. And I was like, dude, I could see every vader or forum. That's so awesome. I would kill to have that. I want some of that vascularity. Like, Look at that vein pop. I just love that. Cool. His business advice is great, but then he said he wants to put butter on my chest. I didn't understand that.
01:03:22
They kept saying that. I had a really nice ball cast at the top of my head. Like, dude, they had their cap muscles. They were just so solid. They got a tennis ball stuck in there. I just saw that. I'm like, I remember how I was thinking of this one guy, and I told Sarah, I was like, dude, I bet that guy's wife is so hot. And, like, she just she's, like, I
01:03:40
you said to your wife, That's okay.
01:03:43
I'm sorry, John.
01:03:44
Dude, dude.
01:03:45
They're so lucky. Well, and then she's like, well, he worked hard and I was like, no. The wife. That wife is so lucky.
01:03:53
Can you believe that she gets to see that bod?
01:03:56
Like, I was just thinking about that shit, man. It I just love these Olympians, man. I don't give it all up just to be to be a gold medal in in the high jump.
01:04:04
I don't know where we go from here. This is the total man episode.
01:04:10
It's a quint Sam loving men.
01:04:13
Dude, I do. I like, I kiss. You see a guy with, like, you know, like, some sick calf muscles. You gotta admire it. You know?
01:04:20
Yeah. I guess you I guess you do. You don't do that?
01:04:24
Yeah. Definitely not the way you'd
01:04:29
Like, there's been several people that come on this podcast, and I'm like, I'm pretty sure Sam's just imagining them without their shirt on right
01:04:36
I feel like Sam does that. Like, pretty freaky.
01:04:40
You have some sick pecs broke. How'd you get some of those things? Yeah. If I see a guy with big pecs, I just wanna ask them a bunch of questions.
01:04:49
I don't know where we go from here. Yeah. This is this is something.
00:00 01:05:14