00:00
I've heard, a phrase. It's like basically what rich nerds do in the weekend. Everyone will be doing in ten years. Right.
00:07
Yeah. That's exactly what this is.
00:09
Yeah.
00:11
I feel like I could rule the world, I know I could be what I want to.
00:16
I put my all in it, like, days off on a road. Let's travel never looking back. Alright. On this episode, we are talking about the bar stool sports drama. Day Fortnoy versus the world. We have a billy of the week. This guy Brian Johnson, who, to me, is kinda like the Elon Musk you've never heard about. We have two business ideas, one around e commerce idea, and then another one for restaurant drive throughs. And then we end with a funny story about this dog walker that went to Sam, and we play a little game called how much is Popworth, where we guess how much our friend is worth because He just gave back all his investors their money, and, he's just gonna invest his own money from now on. So that's the episode. Hope you enjoy.
00:56
Did you see Sean that people were tweeting saying they liked what they liked hearing what Ben had to say. And then he retweeted that.
01:05
As he should. Dude, I retweet every compliment, not every compliment, but if I get a bunch of compliments,
01:10
like, if I check my phone and there's a bunch of compliments there. One of those is definitely getting retweeted.
01:16
I think it's obnoxious when other people do it, but I also notice it. And so I'm like, oh, this is effective, obnoxious, but effective.
01:23
We,
01:24
we have some cool stuff to go over today, but the coolest one
01:28
is the day portnoy stuff.
01:31
Yeah. Let's talk about this. I've been wanting to talk to you about this same since it happened, and it's still happening. So that's great. It's like there's just more that's come out.
01:40
And, also, I think you surprised me because I think you're not I thought you would be so pro Dave portnoy and I think you're actually not from our text messages. So first,
01:49
explain what happened,
01:51
and then we'll we'll we'll debate it.
01:54
Okay.
01:55
So let's start with, if you don't know, who Day Portnoy is. Day Portnoy is the founder of a company called Barcelona Sports. They're basically known for, like, Smut, bro, comedy. That's actually pretty genius, and I'm typically a fan of it. It's like if ESPN was drunk, this is what they would this is the news they would make. Yeah. Exactly.
02:15
That's a great way to describe it.
02:18
And
02:19
Dave Portnoy is a he's Well, and this isn't an insult, but he's kind of like trump in that he's like ridiculous and he's got fans that will do anything for him and he plays this part that's exaggerated and silly and
02:34
and just overboard and everything he does.
02:37
So the business insider released an article last week on Friday or Thursday,
02:42
coincidentally,
02:43
right when Barrstool, which is owned by a publicly traded company, had their earnings call.
02:48
They released their article at the same time, and it basically was an eight month investigative
02:53
journalistic piece where this woman named Julia Black
02:57
spoke with loads of people who had sex with Dave Portnoy,
03:00
and this is basically
03:03
either him
03:04
or her or both
03:07
The girls
03:08
DMming Dave and Dave had there were screenshots that said something like, do you wanna be famous if yes, I'm a good place to start? So, like, saying, like, some silly, ridiculous, douchey stuff, and the women saying, like, I would love that. Yes. I'm in. And they have sex.
03:25
No problem.
03:26
But
03:27
in the article, some of the women accused Dave of having basically rough sex Nothing like illegal, I believe, was he was being accused of, but basically, like, saying, like, he spit in my mouth. I had to wear a leash.
03:40
He filmed me. Things like that. Not illegal.
03:44
Then hearing this, Dave gets livid
03:47
and he goes on a
03:49
scorched earth war mode where he goes after business insider and he mocks them because their founder Henry Blodge it years ago got in trouble with the SCC
03:59
He goes after our friends, morning brew,
04:02
because they are owned by business insider, and he is just going crazy on everyone, and the fans
04:08
of Dave Portnoy are attacking these people like crazy, and it's become a little bit of a frenzy and it's pretty wild. That's basically the summary. Right? I'll I'll fill in a couple of, tidbits. So so Dave is what do you need to know to to to having a have an opinion on this? So Dave is not married. He's a single guy. I think he's in a relationship now, but, like, you know, he's a bachelor. Right? So he can do whatever he wants. He's a rich guy. He,
04:34
he's in his forties. And so there's always this kind of like, it's not illegal, but is it wrong thing when it's like a guy who's forty something. I don't know. What is he forty four or something like that? One of the women with eighteen
04:46
or nineteen? Nineteen, I think. Yeah. Nineteen twenty, something like that. So, you know, there's always this sort of thing where you're like, okay. It's not It's not illegal, but is it right? You know, some people have an opinion on that. Alright. But whatever.
04:57
He's known for
04:59
being, like,
05:02
Like, I'll I'm not, like, a loud mouth, but
05:05
he speaks.
05:07
He doesn't, like, pull any punches. So he's direct.
05:10
He,
05:11
I think he's a fairly honest guy.
05:14
And he's honest to the point of, fault sometimes. So for example,
05:19
the news the news story hits, what a nine out of ten people do, especially CEOs of companies presidents of companies. He's not CEO. He's like the chairman or president.
05:28
He,
05:29
you know, you're supposed to sort of lay low. Your publicist will release a press release that says, you know, we categorically
05:35
deny any wrongdoing
05:37
you know, the truth will come out
05:39
and, and you let it blow over and you hope you didn't get canceled. He did the opposite. So he comes out immediately on Instagram live or it's Instagram I g TV.
05:49
Aja says, look, my lawyers say don't say anything, but I'm gonna say exactly what's going on here.
05:55
So here's the deal. These guys are been I've known for months these guys are putting out a hit piece because they contacted, like,
06:01
dozens of people that I've been with, and they said they're fishing for something bad about me. And then these people would come tell me, hey, Dave. You know, there's a reporter asking around for, you know, if if, you know, if you've done any wrongs to me, and I said, no, because you haven't, but, like, just so you know, this is what's going on. So he knew this was coming.
06:18
Finally, it drops. He addresses it directly, and he set he basically turns it on them. He said, you try to cancel me. I'm gonna cancel you. And so all of a sudden on Twitter,
06:27
cancel business insider,
06:29
is is running because
06:31
he's like, look, you're trying to profit off of this story. You you act like Oh, which is part of the story, which is this article is Paywalled. It's Paywalled. And they're sharing crazy. Yeah. You're putting tons of ad money behind this. Come read this story about Dave Portnoy, the bad guy. We are exposing the bad guy, but you just gotta pay nine ninety nine a month if you wanna read this story. So he's like, dude, you're using my name and likeness. You made up this story where there's nothing wrong,
06:59
You know, this was consensual relationships with legal adults.
07:03
You know, I he's like, I feel bad if somebody felt bad after we hooked up and they they they didn't like me or they didn't like what that they did it. I think, okay, that's that's one thing, but this was a completely legal consensual thing. What are you digging up here? What are you trying to say? And then he goes on the he goes on the offensive. Whereas most people are on the defensive, he goes on the offensive. He's getting people to cancel their business insider membership.
07:26
He's getting people to unsubscribe to morning, Brew. Unfortunately, a bunch of people started sending death threats to our friend and people who work air, and that's not cool.
07:35
And he's like, go buy my pizza. My pizza's out in stores. Let's go go buy a pizza. There was another angle to this, by the way, that really pissed him off. So I think he was a little bit mad at the hit piece. And then I think he went scorched earth once
07:48
the there was a reporter for business insider.
07:51
That started reaching out to Bar Stools advertisers
07:54
and saying, hey, are you aware of the story we've wrote about how bad Dave is and and business in a in a bar stool Like, you know, would you like to comment on being an advertiser on their platform? Basically,
08:05
trying to take money out of their pockets, trying to get the advertisers to to to to cancel their relationship with Barstool, which is
08:13
not journalism at that point. That is, like, warfare as far as I'm concerned.
08:17
And and his warfare as far as Dave was concerned too. So that's when he went really like nuclear.
08:23
So alright. And let's let's say a few more facts here. And, a few more facts. I'm gonna try and be as factual as possible, but, you know, I'm gonna be I'm gonna paraphrase.
08:33
At one point, he did a
08:35
live thing on YouTube and he made jokes, but I don't know if they were jokes where he said something like
08:43
You know, I think I'm gonna hire a private investigator
08:46
to go and follow every single morning brew employee and find everyone who they've had sex with and see if there's any dirt there. Right. And
08:54
what else is he done that that we didn't say that was, like, part of the facts Well, I I guess we should say what is the the sort of the the the crime or the wrongdoing. So so
09:04
the business insider article made it sound like.
09:08
Girl goes to his house knowingly that Dave wants to hook up, hooks up with Dave,
09:13
feels
09:14
shaking up about it afterwards because it was kinda kinky and crazy.
09:18
She sleeps on the couch, she leaves. And a few days later, she tells her friends that she's feeling depressed and suicidal. And,
09:25
and her mom, I think, is the one who re went and reported to the police and said Dave is a bad guy. You guys need to be on the lookout for him. And the police are like, wait, what did he do?
09:35
You know, and it's like and the mom's like, he's I went to the fish market, and they said that he's here with a different girl every week. And it's like, alright. You know, being a player in a crime, you know, that the there's no crime here, ma'am. Like, I understand you're upset that your daughter
09:50
you know, had a bad experience, but that is not a crime, you know. And in a follow-up on his feed, he tweeted out a picture
09:58
that she sent to him afterwards
10:00
said, like, I wanna get with you again. He he he basically leaked the DMs, and the DMs were basically, like,
10:06
they hooked up.
10:07
Okay. She slept on the couch. Then she She shared a photo online of her with Dave, kinda like to get the attention from her friends and whatnot on social media to get the likes. You know, her kind of posing next to Dave And then also, you know, he was like, you know, do you miss me? And she's like, yeah. And,
10:23
you know, she's basically they're like planning their next hookup, you know, and it, you know, never happened. So He kind of he he's sort of the insider article made it look like he traumatized
10:33
slash,
10:34
you know, almost raped these women, but then he released the DMs, which were basically like them joking around after the fact and saying,
10:43
you know, you know, do you miss me, you know, whenever we can hook up again, blah, blah, blah, and the girls definitely, like, down as far as the DMs go. Now That's not to say
10:53
it wasn't like, you know, a bad experience or weird experience, but again, that's what the allegations were. So That's what that's what came out. Now I wanted to get your take on two things. One
11:03
is this offensive versus defensive strategy. What do you just think about this in terms of the art of war? So what do we learn from something like this? Because cancel culture is everywhere. Think you and I both don't like it. We don't like the general quick trigger that exists with cancel culture and how, like, how that's just becoming more and more common
11:23
for a variety of reasons.
11:25
But then how do you deal with it? What's one to do? So so what do you think about this offensive versus defensive strategy? There's two parts to the story. There's like the actual deed and things that he's accused of and then there's the reaction.
11:35
So in terms of like I think from just the article,
11:40
it's clear he has done nothing illegal.
11:43
I don't agree with what he did, and I personally it I find it to be a sleazy and unethical move. That said, my ethics don't exactly To to hook up with somebody much younger than you or what what bothered you? I think that's weird. Yeah. I think I think a forty five year old fooling around with a nineteen year old. I think that's a little weird.
12:01
But but I think p that's people's right to be weird. Right? The law there's a clear, like, cutoff. You could do what you want. Right. You're not giving me an in bed, but if that's your thing, that's your thing. There's the who am I to say? I don't want my daughter to be part of that. I don't want my family to be part of it. I wouldn't I wouldn't do that to people. And I don't really wanna be friends with someone who does that. So I don't agree with it. I don't want it in my life, but people can do what they want as long as there's adults who are consenting,
12:30
that's cool. You know, it's there's a difference between
12:33
you did something wrong. You need to, like, you know, not have your job or your company needs to suffer and you need to go to jail. There's like your your reputation needs to be besmerged versus
12:43
I don't like that behavior. I don't wanna do it myself, and I don't really wanna hang out with people who do that. Right? Those are two totally different responses.
12:50
And what you're saying is more like the second one, which is I don't wanna do it. And I don't really think it's cool slash. I don't wanna hang out with people who are doing that, but, you know, you're not saying that
13:01
Sky's a trash bag.
13:03
Totally.
13:04
Well,
13:05
I don't know if I'm do I think he's trashy? Yes. Totally.
13:09
Totally. I do. But that there's nothing wrong with that. Right? Yes. No too fast. I don't like it. Yeah. There's nothing wrong with that. You know, you everyone can live their life long. It'll straight bullet here. I I don't know why I had to hit her like that. So I do think they're too trashy, but that's his right. You could do that. Now the reaction I think is totally inappropriate.
13:28
And I think it totally makes him look
13:30
butt hurt. I think it makes him look weak. I think it's a bad move. The reason why it's a bad move is because Dave has fans, and he could be like, well, you know, I'm only maybe he could say he's only joking, maybe he could say,
13:44
you know, I'm not saying that I'm gonna do something bad. Right. But
13:48
I didn't believe this until I had someone close. So we're unfriends with the morning brew guys. And I see how I actually they didn't explicitly say this, but I think that they're fearful that something bad's gonna happen because Dave's fans are gonna go after them. I actually believe that might actually happen. And because of that, I think that, like, when you have that great responsibility and that power of these crazies, so we'll do whatever you say. You have to act careful. And I don't think that he's being careful. I think it's he's being harmful. Additionally,
14:16
the guy a lot of the people who work at that company morning brew, it's just like my company. It was, like, dumb twenty four year olds who are, like, talented, but, like, inexperienced at life. I don't know how to handle a lot of, like, stuff because they're still learning. I saw Dave, like, tweet at some of the young people who worked there. And I was like, I mean, this this guy is just an innocent bystander. He didn't do anything wrong. Why are you making fun of him? I think it was I I agree with you. I think it was a big mistake
14:41
to go pick on the little guy. He had it right at the beginning when he was picking on the big guy. Oh, business insider. You're you're trying to ruin my reputation. You're trying to hurt my business and my advertising, my revenues, and my my name, and you're trying to profit off that. It's
14:57
a good move to go after business insider, the brand, the big name, the CEO of that who's, like, you know, some fifty, sixty year old guy who's rich and successful.
15:07
You know, okay. That's fair game.
15:09
But when he was going after morning broop, it's for that's a different company, bro. Like, that's a this they didn't even that's not who wrote the article, just because they own this asset, like, you know,
15:20
that doesn't make any sense. If they own a rental property somewhere, you're gonna go deface it. Like, you know, that doesn't make any sense. So
15:27
I thought that was a bad look, and I thought that picking on those founders who didn't say a word against them, picking on the employees of that company. Now you're punching down. And so I think that was his tactical mistake in this art of war. I liked what he was doing. I also dislike
15:43
thing. Like Hold on. Stop there. Yeah. Stop there. Swinging below. That's the rule here. Swinging below, you can't do. So, like, when you're trying to create enemy, you always gotta go up. Right. You always have to go up. If you go down, you're a bully. If you go up, you're David. Yes. Exactly.
15:57
And so he he had
16:00
He had the momentum on his side because he had,
16:04
you know, he was the one being picked on. He said I've done nothing wrong, and he has fans, and he could have set art mobilized the me. If you had stopped at cancel insider, go cancel your membership over there because these guys are just trying to make a quick buck on the salacious story. That would have worked.
16:18
That would have been, you know, the good version of revenge. And then then he went to the bad version of revenge. Okay. So that's the offense of verse defensive.
16:25
Let's say that something happened to you. And,
16:28
you know, would you do you think you would go on the offensive,
16:32
or would you be a Laylo kinda guy?
16:35
Offensive.
16:36
Offensive. For sure. Yeah. I think it's good to go on the offense.
16:40
Even though, like, I guess, have you ever had a situation like this come up where you had to kinda go on the offensive?
16:47
Thank god. No.
16:48
I don't think so. I don't think so.
16:52
Okay.
16:53
Good.
16:54
I'm glad.
16:56
If you ever need to go on the offense, if I got your back, because that's the other thing. He did it all himself he could've had other people kinda go to bat for him and create a little bit more,
17:03
not just one man versus the world.
17:05
I also, you have a business idea here. What what is your business idea?
17:09
Wait. I do. There's one under here. I don't know. Did you write that? Maybe some maybe Ben wrote that.
17:14
It says, it says business idea. Twitter, beef, as a service, Is that you? Oh my god. No. That's not me. Okay. But let me wait. Let me tell you one one thing or the there's some more facts here of the story that are is is actually quite interesting. So
17:26
a publicly traded company bought Bar stool, like,
17:30
they bought part of it, like, two, three years ago, maybe a year ago. I forget exactly. I think recently they announced they're gonna buy the rest of it. So
17:37
how much
17:38
of bar stool does is made up or how much of pen the only company do you think does bar stool make up?
17:45
That's a hard question. I don't know. I know the answer. Okay. Yeah. Go for it.
17:49
I think it's, like, eight percent.
17:52
So if you, like, in terms of, like, revenue and value, what's pens,
17:56
what's pen pen's market cap?
18:02
Nine billion.
18:03
Okay. So bar stool was bought for six hundred million. I think. I I think and their revenue is probably a hundred pens is probably, like,
18:12
five or something like that. Whatever. It's a so it's a small percentage.
18:16
However,
18:18
Bar stool makes up a significant amount of the, like, brand equity
18:22
of Penn. Right? So, like, no one has known I mean, very few people knew pen. It wasn't an they they don't they they it's a regional casino. Yeah. I believe it's regional. It's like on the East Coast. Now it's a global name because of barstooling because of Dave. So I would argue that while it only makes up five or ten percent of the actual metrics for business, it actually,
18:41
accounts for, like, sixty, seventy, eighty, ninety percent of the brand equity.
18:46
So here's the thing.
18:48
The stock went down, I think, thirty percent the other day. When this got announced.
18:54
In my opinion,
18:55
I wouldn't wanna own this stock necessarily because I think more of these things are gonna happen. However, I think there's a the pen is actually an interesting buy right now because the bar stool only makes up, like, eight percent of the their business and business is doing pretty good. The business, a bar stool, the ad business would have to go away almost entirely for this to make up like a meaningful impact and yet the stock went down thirty percent. This might be a good stock buy right now. I was I was looking at the math. It it might make sense to buy the stock. Stock market Sam. I love it.
19:24
Stock pick at the end of this segment.
19:27
Yeah. Yeah. I just I think I think that's probably right. I think Barstool is is,
19:33
this is gonna go away. And, you know, this twenty percent dip that it's taken is not,
19:37
that's not that's not a permanent thing.
19:40
But I would say,
19:42
a, not financial advice before we get sued. And, b,
19:47
I think that this is gonna be something you see over and over again. You see it with Dave Chapel right now. He's going on the offense.
19:53
You saw it with others where they just disappeared. They go lay low for a bit. Right? Louis c k or, you know, the different different people who got canceled, and they go disappear for a while, and then they come back two years later, and they sort of beg and apologize and try to get back in the good graces of things. I think that, I think that going on the offensive is gonna become much more the norm. And, you're gonna You're gonna see that. Now he is perfectly positioned to do this because he is, like you said, a trump type of character. He always speaks what speaks his mind. He's always kind of you know, off the cuff. He has devoted diehard fans that will believe him. Even when he's in the wrong, they'll back him up. And so, you know, I think that that was,
20:31
that was working in this favor here. If you're the CEO of Penn, how do you feel right now? And what do you do?
20:39
I don't know who the we should look him up. I could tell you. His name's Jay. He's a young guy. His name's Jay. I was gonna say, if I could just look at the person, I can figure out,
20:46
no. It's Jane Jane Sakati or something like that. Yeah. That's what I mean. Jay or Jay, he's like a young ish guy. It looks like he's at his mid forties, maybe fifty. No. No. It's a girl, Jane.
20:56
The CEO of Penn? Yeah. CEO of Penn National Gaming Jane
21:00
or something like that.
21:03
Well, for the like, there was a guy who oh, yeah. I see where you come the guy that you see his name, you see just Jason Snowin. Yeah. He was the guy who was like,
21:12
he's he's the president and chief officer and director of Penn Gaming. I don't know what's going on. I don't know why they have two. Okay. Whatever.
21:19
You know, I think they're probably, like, you know, bit nervous about this whole thing, but,
21:24
You gotta know who you're getting in bed with. When you buy bar stool, you know it's coming with the hair on the deal, and the hair on the deal is
21:30
it's greatest strength, which is that you know, the the the big personas,
21:35
the no fucks given attitude
21:37
towards content.
21:38
Well, they're using this content all that he turn he turned scandal into more content. But do you tell Dave to chill to cool it, or do you just stay out of it entirely? You gotta have him find the line. Right? The that's what I'm saying. We we're saying we're showing some points where he crossed the line in the the wrong way. So there's, like, you know, don't turn this into an actual legal problem.
21:57
And b,
21:58
you know, make sure you're doing this strategically in the in the art of PR war here. You need to be punching up, not punching down. You need to be Don't stick your your, you know, don't have an incident happen. Do you teach
22:09
him? Or do you say Dave? You cannot do this again? Strike one. Like, do you are you disciplining him? Or are you I think you're good. Friendly. You're getting in the car. You're sitting shotgun with him. You say, okay. Look. I know how you feel right now.
22:21
And normally, we would say this, but I know you don't wanna do that. You don't wanna just kind of hide away and let this thing blow over. Okay. We're on board, but let's set some ground rules. Right? We want here's how we want this to end. Right? It's like a negotiation with a, with somebody who's got he's taking people hostage. It's like, How would you like this to end?
22:39
You know, do you wanna get out of here? Do you are you trying to hurt people? What are you trying to do? And okay. Can help you get there. You want a pizza? Let me order you a pizza right now. You need a car. You need a getaway car. How about you let someone out? And then I can work on that car for you.
22:52
That's that's the way I I would be talking to to Dave if I was, you know, Jane Sakati or
22:59
Dude, these businesses would you would you buy media companies? Hubs product did it with us, and we're not anywhere near as extreme. But when you, like, this whole thing of, like, every company is a media company, you start getting to that territory, I think it's good, but a lot of people do it not realizing that these are some of the consequences.
23:14
Right. Yeah. You're in the media all the time. Alright. Let's do another let's do another segment. I got some ideas for you. I wanna I wanna do some business ideas. So
23:24
I've been looking at,
23:26
I've been looking at a bunch of e commerce companies. And I'm in e commerce myself plus
23:31
invest in a couple and just friends with a bunch of store owners. And we look at kind of the numbers, and I look at some business that are doing well, some of them are not doing well. And I wanted to share with you an idea that I have that I don't know if it's a really dumb idea or really smart idea. I can't tell you. Okay. You tell me which one do you think it is? Okay. So in e commerce.
23:49
E commerce is amazing because there's way less friction. You don't have to go into a car, drive to a store, spend the time. You know, you just could be on your phone on the toilet you're shopping.
23:58
And, you push two buttons and, hey, it's gonna arrive in two days. That's kind of a magical, amazing thing. What's the one downside?
24:04
Well, for, the the downside is it's hard to know if the product's any good or bad because you didn't see it. You didn't feel it. You didn't touch it. And you don't know if you could believe the reviews, but even more than that, in the whole one huge category of e commerce is fashion and apparel. And in that
24:20
fit is the number one thing. Like, you know, you're wearing a black fitted shirt right now. It fits you very well, but you don't know. Are you a large, an extra large, a medium in different brands, it's always different.
24:31
And isn't that just like kind of a crazy thing that we just don't know what size we should buy? Like, that's like the stupidest reason
24:38
for I think it's crazy. Accounts for like forty percent of returns or something ridiculous like that. Right? Like, I think it's crazy. Returns account for, like, you know, summer between, I don't know, three and ten percent,
24:49
you know, of revenue for these brands. And then of the reasons for returns, it's not that it was defective. It just didn't fit right. And so what how do we solve this problem? Okay. So I invested in this company bolt
25:00
that does one click checkout.
25:02
And it's basically like, hey, why do you have to type your freaking card and address in every single time? If you do it once, we should just let you check out again saving that and know, you don't have to create account with every single merchant. Like, I Does does it work for Shopify?
25:17
So Shopify has their it has their own called Shoppay.
25:20
And Amazon has their own one click checkout. This bolt, the reason it works is because it's for everybody else. If you are not on Shopify, you're not you're not named Amazon,
25:30
then you probably wanna offer the same level of, like, frictionless checkout,
25:34
but
25:35
you can't get people to make an account with your little leather boots company. You know, maybe they made it with this jacket company, and now they should just be able to check out at the boot company even though the jacket and the food company are two, just separate things. Alright. So bolt is kicking ass, and it's multi billion dollar company already. And they made checkout more frictionless. Okay. So how do I make deciding to check out more frictionless. So here's my idea.
25:56
I think you gotta have a brick and mortar location. I think you basically put up pop up stores, a core or you put
26:02
actually, like, nice kind of showroom style stores
26:05
in LA, you know, SF, New York. You just go through all the major cities. Go to the top twenty cities and open up in downtown,
26:12
a fitting booth,
26:13
and it's called the perfect fit or true fit. And what is true fit? So you go in and this thing is gonna measure you.
26:21
Head to toe using the whatever the best
26:23
goddamn technology is in the world for scanning a body
26:27
and knowing it's exact dimensions like a tailor measuring your crotch and all that. It's gonna basically measure you automatically like a when we get like a DXA scan or something like that. You go lay down in this thing. And it's gonna measure you for five minutes. And now
26:40
you have your true fit. And any store you go to, you could just
26:44
log in with your true fit or it's just saved in your browser and saved on your phone. And, basically, it just gives the store your exact it knows what your exact sizes and fit is. And maybe even your preferred fit, like, do you like things tighter or looser? Yeah. Do you like it in a baggy around the stomach or tighter around the stomach? Right? Like, maybe you even have that level of preference. And then every store, it's like an API. So every store would just say, oh, cool. Like, just like we all have the metric system. We have this standardized system that we can say, oh, I can I know how to describe the length of my thing because I can use the metric system? I can use inches or millimeters or whatever. It's gonna be depending on which system you use. But we have these central systems. So I think we need one for fit. And I think if you created this, you could just say, come in, you get scanned for free. And now you're gonna have better fitting stuff, better fitting shoes, clothes, jackets, all that stuff. On every website you visit. And then you go to the websites and you say, hey. Would you like people to return less of your stuff? Would you like them to know exactly what size to get without having to go look at your size chart and then go measure the, you know, the how many inches their chest is. Like Yeah. It's brilliant. Ridiculous.
27:49
And so now you just ping the the system says this person would should be a large in your in your in your clothing, in your your brand.
27:57
So that's the idea. What do you think of this? So I think it's amazing. Let me let me
28:04
one thing. Look up Zozo suit, z o z o suit. One word. I think I've seen this before. The this is it's the motion detector thing. It's like they send you this black suit. Right? Well, how does this work? It's a rich guy. Right? This billionaire create this? Yeah. So I'm I'm going off memory.
28:21
I think it was four or five or six years ago.
28:24
And it was a guy in Japan. He was a successful
28:28
entrepreneur. I think in the clothing space, I think he owned some type of, like, fast casual Japanese clothing company. Right. And he created this suit and it was either free or like five dollars. And basically it's a bodysuit. So if you've ever seen like behind the scenes of of, like, lord of rings when they're filming on the green screen or if you ever seen, like, a bob's, like, a Bob slider or something, like, how they have the suits that go over their head. It looks like that, but it's all black and has polka dots. All over it and you put it on and then you hold it up your camera up to it, your phone,
28:58
and it's supposed to like figure out the dimensions of your body. And he was gonna mail one of these to like everyone in Japan or something like that. And it failed. I don't know why it failed. I just don't think it worked that great. Yeah.
29:09
However,
29:10
that I are you looking it up? When was that? This is, like, five now. Was it, like, five years ago? Yeah. I don't know what the time frame is of this, but I remember you told me about multiple years ago because you were like, dude I thought it was amazing.
29:22
And so I thought this was such a good idea, and there was people.
29:26
So I used to go to a grill dot com. I think it's still going. October twenty twenty. So last year, one year ago, they launched the Zosa suit too.
29:35
So, you know, they're still going with this.
29:37
I think it's great. And I remember going on Reddit and I would, like, on Reddit, there was subrett where you could buy and sell, like, fancy clothing, and I would buy and sell clothing on there. And there was these guys that would kinda boot like it where they would download the app and then use the the suit to just like get their own measurements and then they would just like write that down and then they would like use that as like their way to do sizing. And I actually think that the suit would
30:03
I don't know the technology behind it. I think that you could do a better job though than what you're describing, and it's freaking amazing if it works.
30:11
Right. But it I I don't know if it worked well, but if it does work, the idea of this is awesome. And people were also using it, athletes were using it for their like body measurements and you could like use it to see if your muscles are growing or not growing. Additionally, there's this one scale that never really took off, but they had a kickstarter. And when I saw it, it was amazing, but it was a little too expensive for me to try before it got built. And basically, it was a scale that looked like a normal
30:37
bathroom scale. You stand on it, but then this arm came out and it duh it it, like, if there's arm that comes out the bottom and it does a loop around your body and, like, wraps around your body and it would use a camera to
30:50
scan your body and they would tell you all about if your measurements are going up or down. I thought that was amazing. I love those things.
30:57
And I thought that that would do do you remember that scale? Yeah. I know what you're talking about. It's called, like, naked or something. Something like that.
31:05
Didn't seem to catch on, but,
31:08
I think there's something here. It's called naked naked labs dot com. And I think the Yeah. I think it's I think it's harder to do as a startup. I actually think that this is better to do if you're Amazon or or you're bold. Like, this might be my free idea for bolt. Hey, hey, guys. Here's what you should do.
31:23
You've raised hundreds of millions of dollars. You should, you know, you might have to pour forty, fifty million dollars into developing this network stores that has this technology that basically all day is just measuring customers, but it's also, in this case, it would be driving
31:37
people to to put in their information. So now they can just check out with Bolt anywhere.
31:41
And, you know, you're you're on file, but you'd you'd not just have their payment info on file, but you'd have their size info on file. So now That would buy so much more stuff. Bolt becomes more valuable to every merchant because it not only stores payments, but it has their customer fit information.
31:57
And I also think that this is not the easiest thing, so it's not just about scanning the body because you actually kinda need to see how the clothes fit on somebody. So you'd almost want you're gonna do this perfectly, and I don't know if it's a good idea or not, but you'd almost want, like,
32:10
ten shirts that are, like, the stock shirt fits, and it's, like, Okay. Try these five on.
32:16
Yeah. That looks good on you. Do you like how this fits? Yes. Okay. You are,
32:20
you are a size medium, specifically
32:23
this many centimeters,
32:24
you know, all your all your measurements are here. And you prefer the fit of x. So we know how to translate that now to any brand, how any brand can use that,
32:34
against our standardized measurement system. And so,
32:38
so I think I feel like this is a kind of an impractical idea, but I just wish it worked because it would reduce friction so much in shopping. It would make people way more willing to shop in way less returns.
32:48
We asked Mark Laurie, was a guy started jet dot com sold it to Walmart for some many billions.
32:54
And we asked him what's an idea that you would work on right now if you wanted to sell it a hundred million dollars or three years. Right. This is what he said. And this was it. He said he goes, the the number one problem, the number one, cost that our company has at wall, you know, walmart dot com, the the third or fourth or second most popular e com website in the world. The number one thing is returns due to bad sizes. If you figure out a way just to help us save that just a little bit, we would pay a whole lot of money for that. Right. And, you know, you actually could do this where you could if you weren't techie, You one hundred percent could just open up small shops that were, like, two or three thousand dollars a month in rent, have two tailors there
33:32
and,
33:32
and then go out to some of the bigger
33:35
retailer brands and be like, hey, we put our
33:38
you know, our,
33:40
our logo on your site and help us And there's crappy ways to do this. You might be able to partner with existing stores, and you just have it you just have, like, a booth you have an agent there who can do it. So you may not even need the space. But, alright, this this is one that's one idea. Okay. Let me give you another idea.
33:54
Future of shopping continued.
33:56
So
33:58
I don't remember where I heard this, but I heard somebody's talking about this, and I just it was like a no brainer moment for me. Okay. So
34:05
We all know that, like, you know, software keeps getting better. Robots keep getting better.
34:11
And it's sort of like, what's gonna happen to all these trucking jobs if they're self driving trucks. What's what's gonna happen to all these retail, like, check cashier
34:19
jobs if, you know, like the Amazon Go store where you just walk in, you pick up an item and you walk out, And it just knows from what you picked up off the shelf, how much to charge your Amazon account. Right? Like, it's, like, kind of amazing. And I think those are two of the most popular jobs in America as truck driver and,
34:35
like, retail cashier.
34:36
And so, okay. What what what is, like, even further down this? So here's the easy one that I thought was kind of cool.
34:43
Restaurant drive thrus. So restaurant drive thrus, you know, you've got you pull up, you've rolled down your window, and they say, oh, yeah. Welcome McDonald McDonald's. What can I get for you today? And you're like,
34:53
you know, and let me get the number three. They're like, you, you know, what do you want to drink? Blah blah blah. So why Do you know what a number three at Mcdonalds is?
35:01
A number three at McDonald's. I'm gonna go with a double cheeseburger. What is it?
35:05
I think it's a double cheeseburger or quarter pounder. Number one's a big mac. It's probably quarter pounder. Number two is the two cheeseburgers. That was my that was my order. I think they're three is quarter pounder. I'm more of a a chicken sandwich kind of guy. So that's what I get. That's like a seven or eight. Yeah. Yeah.
35:20
Is there's, like, the shitty fried one? That's, like, the eight. And then there's, like, the kind of, like, less fried one. Articinal one. Yeah. There are additional one with a tomato on top. Not not you're healthy.
35:31
So so the the idea here is, like, why does that person have to be in the store?
35:36
Like, I they don't. They don't. Right? Like, we have Zoom. We're doing this podcast in two different cities, you know, hundred miles apart.
35:44
Why can't
35:45
why does that per why isn't that person just at home on Zoom? Just taking orders from me in every location? Have you? So there's no downtime.
35:53
Okay. We talked about this before. There's these things that look like segways, but with, like, a iPad screen on it, and there's, like, a woman who you could, like, talk to and she's, like, rolling around the store. Those have never taken off. They've never taken off. They've never taken off. I know why, by the way. We had one in our office.
36:08
So we have, like, one of these. It's called the double. It's called double robotics. It's the name of the company. And at first, it's like, oh, wow. This is cool. Like, you could be working remotely, but you're like, you're the remote manager and you're just wheeling up behind people's desks and you're like, hey. Hey, how's it going? And then they turn into faces on the iPad.
36:24
And, like, for for for real simple reasons, it doesn't work, which is, like, a, it can't go upstairs. So if you have, like, any stair in any of any part of your office, they just can't get there. I can't, like, open doors.
36:35
You know, so if you have, like, a meeting room, it can't get in. Like, the iPad would die, and it's like, ah, fuck. IPad's dead right now. Okay. We're gonna have to go charge this. Never mind. Just just call me. And, like, that happens three times, and then you just start skipping the robotics thing because you're, like, Just call me, dude. Like, we always end up on the call anyways for one of these five reasons.
36:53
And, so just skip that whole step. So it never really took off. But it was too complicated. It was too fancy.
36:59
The drive through thing, you you don't even see the person anyways. They're literally just a speaker
37:04
No. There's a speaker in the world. When you give them money, you do. Yeah. Yeah. Because that's a separate person. Right? That's that's, like, that's their other job. You know? That's, like, they do this other thing, you know, And while they're trying to give you their change, they're talking to the next person in line, this should just be like imagine the downtime. So, like, You know, one of the reasons that, like, Uber is expensive is because there's a whole bunch of time that a human is driving around without a passenger, right, because they're driving from one trip to the next. Same thing happens to drive throughs. There's like there's like time in between cars in between orders. Do but if I was remote, I could be working at five locations at once. And anytime somebody has a a person there, I just hop I just connect to that screen, and I talk to them, and I connect to the next screen. There's no downtime.
37:44
There's this crazy stat where I think it's, like, one in sixteen Americans have worked out at McDonald's. Have you ever heard that? No. But I I believe it. It's something like one in sixteen. You know, McDonald's is one of the largest employers in the world,
37:58
and it's basically like they call it, like,
38:01
like, internally or even externally, like, when you're applying for a job there, they call it, like, the world's greatest first job. And so, like, the whole shtick is, like, we're really good for
38:10
We know you don't wanna be here forever.
38:12
Yeah. And they embrace it, and I think that's smart. And when I think about my my aunt,
38:18
I have an aunt who's been a cashier at a grocery store for,
38:23
forty years. That's just was her job. She still is. And when I think about this stuff, about the self self checkouts and not having someone there,
38:32
at drive through and how, like, I I I'm almost positive it's one in six Americans at something shockingly high have worked at McDonald's.
38:39
Do you think that you have an obligation as an employer to continue doing some of these minimum wage jobs just so you exist to, like,
38:48
further society along. Otherwise, if that isn't the case, then you guys, you're gonna have to do some type of universal income something like that.
38:56
Yeah. It's gonna be creative destruction, and it's gonna be, rocky before it gets good. And I think you have to let the progress happen. So you know, here's how this is gonna go. Today, in California,
39:07
they're paying, you know, like, if you go look at any McDonald's or Chipotle or whatever, it's like, Now hiring, please please fucking come work here. Twenty four dollars an hour. And it's like, wow. Twenty four dollars an hour for this, like, This is not a minimum wage job. That's, like, three times the minimum wage.
39:23
So and they're still having trouble with getting people to come work there.
39:28
But what does it make? Eight bucks. Right? You know, wage in California is like fifteen dollars now. California is hot hotter now, but it's still double. It's like double the minimum wage. And so, and that's for McDonald's. So what does that mean? And, you know, that's just gonna cause prices to go up or it's gonna cause some stores to close because they're just not economical when you have crazy labor costs. And so,
39:47
so what's gonna happen is that's gonna go to first, they're gonna do the remote thing that I talked about, which is instead of paying somebody twenty four dollars in California,
39:55
they're gonna find somebody in Nebraska who can zoom in and say, can I take your order?
40:01
As long as they could say, can I take your order and push a button? Then and they're willing to do it for twelve dollars from at home, that's gonna happen. And then that's gonna get replaced because they're gonna be like, oh, I'm tired of paying this schmuck twelve dollars.
40:12
What? Oh, Amazon just released its Alexa product for all brands, and I can just,
40:18
I can just have it be like an Alexa where it just asks the question and then it's auto, like, figures out what I want.
40:25
Cool. Like, just like at airports, you know, people checking at kiosks now instead of at the front desk, like, the companies are gonna go this way. They're gonna go towards automation because it just makes too much financial sense. I don't think you should get in the way of progress, but are you
40:38
are you bored with remote work?
40:40
No.
40:41
Dude, I'm so fucking bored.
40:43
I'm so bored. I like you just miss out people. I miss hanging out. Like, I miss it so much. I feel like I have way less friends right now.
40:51
I miss it so much. I am so bored. And, like, I find myself going to Target, like, three days a week just to walk around and, like, see stuff I go to whole foods, like, all the time. Like, I purposely won't go, like, once every two weeks or once every ten days for a big trip. I'll do lots of small errands. I go to the corner store all the time. I find myself just, like, going on my Let's go shop. I just need to get out and I need to be around people. And if the people went away from that, I would also be pretty bummed.
41:18
That that would be pretty bummed out. Well, I think it would just shift. Right? Like, okay. So now with all this free time, what do you go do? You go do something else. And so you'd go do something else that gives you that people hit. You'll you'll unbundle
41:29
the socializing part from the like cashier part, you know, like, okay. The cashier can become a robot. So I'm gonna get my people fit my people hit from something else. And I actually think there's gonna be a whole new job
41:41
that is just basically, like, software supervisor.
41:45
Like, I just think that's gonna be a job. Like, software is gonna replace what a lot of people do, but then it's gonna stuck and it's not gonna know how to solve some problem or it's not gonna understand somebody's accent at the drive through. And then you as the supervisor are gonna set a step in and say, hey, human here. Yeah. I can help you out. Sorry about that. Sorry. The stupid software doesn't work well. And,
42:02
I don't want this to exist. I hate
42:04
I hate that. I hate it. I hate it. But I I I agree it's inevitable. Inevitable. For sure. And, and I am. So I think there's a whole set of jobs called software supervisor or like robot robot pair or, like, robot manager, and you're just gonna manage robots. It's like, what what is my job? I used to have to walk around and pick up these things. Now this machine and this warehouse goes and picks up everything, I just have to watch the machine to make sure it doesn't hit something else. And if it gets stuck or needs, you know, some grease, I go grease it because I'm a I'm a robot manager That's what I do. And that's gonna become the normal job.
42:35
Yeah. I agree with you. I think it's gonna happen.
42:38
Can I show you something cool really quick? Yeah. What else you got?
42:42
Alright, Ben. Hit it.
42:47
Million dollars isn't cool. You know what's cool? A billion dollars.
42:59
Alright. We got a interesting segment. You like that? This is Billy of the week. Gonna I wanna talk to you Sean about this guy named Brian Johnson.
43:07
I showed you this guy.
43:09
Let me give you a little bit of background about who about who this is. And I'm not actually going to talk about his business.
43:15
So Brian Johnson started a company called Brain Tree. If you are an entrepreneur or you work in like e com or anything that takes payment. Brain Tree is you probably know what it is. It's a payment gateway. It's basically Stripe but different.
43:29
He bootstrapped the company for a long time. Raised a little bit of money once it was already quite successful and then sold it for
43:35
a huge amount of money and this was like five years ago, I believe. They also bought Venmo, Braintree
43:41
Yeah. So let the PayPal. And if I had to guess at this point, he's probably worth at least a billion. That's how much money he made. I think he sold it for, like, six or seven or eight hundred. Yeah. It was three hundred. You sold it for three hundred. A few hundred million. Yeah. So something like three hundred more like three hundred, I think. Oh, got it. Okay. So he's in the range maybe. He's he's very wealthy. So this guy's incredibly interesting and because he just launched something called blueprint
44:06
if you go to blueprint
44:08
dot brian johnson dot co, his name is Brian, b r y a n, Brian Johnson.
44:15
He's doing something pretty amazing. Basically,
44:17
he's
44:18
spending all of his time right now, trying to lower his biological age. So his chronological age is real age, I think, is forty five. His biological age is thirty five. And he's measuring all seventy plus of his organs. He's measuring all types. Nobody knows what this is. What what the heck is a so chronological age is the number of years you're alive.
44:42
Right? That's that's what that is. Yeah. And then what biological age is what?
44:47
Yeah. So frankly, I don't I'm not entirely aware of how they measure it, but I know that I have one using I used this site that Huberman who was on our podcast promoted. It was it's called inside tracker
44:57
and it tracks your blood and different parts of your body and it tells you what your biological age is and I think they do that by
45:05
looking at the averages.
45:07
So
45:08
but but frankly I'm not sure. But they basically like you can be fifty years old but have the body of a forty year old and this biological age thing, it's like a standard
45:17
way of measuring, but I don't know what all goes into it. And by the way, you write eight hundred million is what he sold it for. Okay. So I'm on Eight hundred. So so you were right about that. So let's go to this guy's thing, which is the way, this guy's doing something else too. He's basically
45:32
creating,
45:33
like, a neural link, which is, like, the same thing Elon must tryna do. It's like a a brilliant interface. It looks like a helmet and you could, like, think something and it happens. Exactly. So you could think, like It can just read your brain waves, and it can cause something they can type out a text message off off of a thought. Be the that'd be the dream or the idea. And this new thing is this blog where basically
45:53
he's basically measuring
45:55
everything in his body. And he said, LeBron James said he spent one point five million dollars a year to improve his body. I'm spending more than that. I've developed all the tests I've got as much money as you could possibly have. My whole goal here is to lower my biological age. And I test all my organs And when I test them, I put all the results here so anyone could do it. And he lists his diet, his workout, everything.
46:20
And He listed his diet. Let me just read what he had for breakfast. Breakfast was super veggie. He basically had broccoli cauliflower spinach,
46:28
mushrooms, garlic,
46:30
and salt and vinegar. Ugh. That was his breakfast. Lunch,
46:36
lunch, leafy greens, veggies, berries, seeds, and nuts. Dinner was nutty pudding. I don't know what that is. Almond milk macadamia nuts,
46:46
chia seeds, blueberry raspberries, pomegranate juice. That's it. And then he lists all of his supplements. And there's, like, twenty of them. Children's hemoglobin,
46:55
you know, like, horse horse,
46:58
horse serum.
46:59
Like, what was this guy's? Yeah. He's like eating, like, crazy stuff. And he's jacked. He's a hundred and sixty five pounds. He's probably only five ten six foot so he's not like huge but he's I think six percent body fat. He has his body fat all there. And he has, like, all of I don't know how you, you know, I don't you can click through this and you could see all of the attributes to each organ and things like that.
47:20
So I don't I don't understand a lot of it, but it's incredibly fascinating. And I think it's fascinating because, a, I just think this is interesting. But, b,
47:28
I think
47:29
I've been saying this for a little while. I think what this guy is doing is gonna be very common, not in five years, but like maybe in fifteen or twenty or thirty years. And the reason why I've always thought that this is weird and this is like the biggest problem. One of the biggest problems we have as humans It's basically
47:47
how often have you heard the story of, like,
47:50
person just found out that they have cancer
47:53
and it's like stage five, stage four, whatever had they known it could have been cured. Yep. And it's freaking crazy how,
47:59
reactive we are to health and not proactive.
48:02
And so I actually think that what he's doing which is proactive, it's gonna be the future. I don't think it's gonna be this extreme because like I've always said this like even though like you know, drugs are bad. Like, you still gotta get fucked up sometimes. So you can't be eating fucking macadamia nuts and shikake mushrooms every goddamn meal. You know what I mean? You gotta have some cake and, like, some tequila once in a while. So, like, I'm down to get fucked up once in a while, but I do think that, like, this is pretty cool.
48:27
This is amazing.
48:29
I can't believe I haven't seen this before. So It's just new. It's and he's like two months old.
48:35
This is one of the most amazing things I've ever seen. I'm just clicking through it right now. And, like, I don't even wanna do this podcast. I wanna go read
48:41
all of this. And I wanna see what's amazing. Right? So there's a I I totally agree with you that,
48:47
the future looks more like this than it does, like, today.
48:51
So, like, it is crazy that we don't know what's going on inside our own body. In fact, there's a question that you can ask yourself,
48:57
which gets you to think a little bit differently and see the world a little differently is
49:02
in fifty years.
49:04
Like, today, alright, let's say we we look back a hundred years ago. So a hundred years ago was the year nineteen twenty.
49:09
And,
49:11
how many things in our day, how many things that that that they did back then would just seem so primitive. Right? So it's like,
49:18
okay. When did you say fifty years ago was nineteen twenty? Hundred years ago. So a hundred years ago was nineteen twenty. Right? So let's say, hundred years ago, I don't know what, what, what's I don't know the exact timeline of things, but like, you know, nineteen twenty, like,
49:32
alcohol just happened.
49:34
Yeah. So, smoking was far more common. You could advertise cigarettes to people. You could smoke and you could smoke anywhere you want. So that was quite common.
49:41
Like, there's a whole bunch of things. So, like, so all the things we do, like, if I look at my day today, it's like, well, nope. There was no internet. There's definitely no cell phone. There was definitely no I I don't even think there was, like, I I don't even know, like, could women vote? Like, I don't know, I don't know when all these things happen, but, like, the world. It was just happening right around them. World looked very different. Let's put it that way. So, world looked very different.
50:01
And,
50:02
and, you know, but it looked it felt completely normal at the time. And so, and so if you if you think about if you go forward, you say, okay. Cool. So then, you know, you fast forward to today, then you go forward a hundred years. So, you know, when I'd look back and I see slavery, I say, wow, that's crazy. I can't believe that was I was okay or, you know, the hot when when the holocaust was happening, I can't believe people just stood by while that happened. And it's like, what are the hall of costs of today? And it's like, I think, as of, for personally, for example, I believe that people will look back and be like, you just killed animals all the time. You just murdered them
50:37
for food. Like, you murdered them for lunch for that number seven at the time. We're gonna we're gonna do gonna we're not gonna necessarily gonna do it about that, but I think what they will say is, so you would just, like, raise these chickens,
50:48
like, a million of them under this barn and they would be shitting on each other and, like, You just like, or these cows, they're like born into this pen and straight from the pen, they go straight to the butcher where they're killed as veal. Like, are you treated them that way? So the mom never like, I think that we're gonna be, like, I can't believe you treated them that way. People are starting to feel that now. Right? That's, like, where, you know, like, lot of the kind of vegan plant based stuff comes from is you see what's going on in a farm. You're like, this is horrible.
51:14
The horrible from a, like, a moral ethical level,
51:16
You know, like, I I, like, I I've, for example, my wife's vegan. And, I was like, yeah, okay. You know, like, I get it, like, killing animals to eat them is probably not good. Right? I just killing a live thing. And I I love my dog. And if I spend time with, like, a horse, I kinda, like, love that horse too. Like, cows, I hear, you know, like, they're not that far. They're not that different. Right? Like,
51:36
yeah, I guess I could see how if I had to if I had to, like, think about it emotionally, that would be feel really wrong. Okay. But what about, you know, just like having milk and eggs? It can't it can't be that bad. Right? Like what's so strong with milk? And I love cheese. What what's wrong with cheese?
51:49
And then they showed that, like, you know, like, you know, earmuffs if you if you're sensitive, you can't handle the stuff. But, basically,
51:56
the way that the way the the videos I was watching that were like how how they get milk. It's like milk, basically, a cow gives birth to a baby. They then separate the baby from the mom They put it, like, nearby enough where the where the mom can hear the baby crying for milk, but it can't reach it. So the milk gets produced, like, at this, like, much higher rate or whatever.
52:13
And first of all, to even get them pregnant, they, like, artificially inseminate them. They, like, basically, like, raped them with their arm with a plastic bag over it. And, they just keep them pregnant year round. So they're just constantly pregnant in order to constantly be producing milk, and then they're constantly taking the babies away to cry, and then they go kill the baby.
52:31
For for food and then they let the mom just keep milking. So it's like, yeah, it's a pretty messed up thing. You know, like, if once you know, it's pretty hard to, I'm down I'm down to kill him to eat him. I just I I would like to treat him a little nicer before we kill him. What I'm saying is that's gonna be, like, that's gonna be, like, you know, I that's gonna be seen, like, I I like my house slave. Like, I I treat them well. Like, I feed them. No way. I think that's how it's gonna be seen a hundred years ago. I think the way we treat animals, dude. Dude, we've been eating animals since the beginning of time. I don't think that's gonna change. It's gonna change. You're on drugs.
53:06
You are It's gonna change drugs. It's gonna change because we're gonna have a good substitute, which is lab grown meat. So people are gonna be able to make make the make the same steak you want without killing the animal. And then in that case, killing the animals gonna look absolutely barbaric. It's gonna be only a hobby sport. It is not gonna be the way you feed feed population.
53:23
So God, I think you are so wrong about Okay. Fair enough. But there is a thought experiment that I believe that in a hundred But I I I think we are gonna treat them better.
53:32
I totally think That's why I Yeah. Try to buy
53:35
yes. Before we murder them. Yeah. Dude, I'm I'm higher up in the in the food chain. I'm gonna eat you. I think I've been trying to buy a cow here. Have you ever you know, you could buy, like, whole cow? Like, I you can drive to the farm here in Austin and, like, see, like, the farm and then you pay, like, ten dollars or eight thousand
53:50
Yeah. And you get like buy the cow. And I've been trying to do that because I I think that's a good way to do it. But it's I haven't So, okay. Anyway, so point is there's you can think of a whole bunch of things. One what else is gonna seem barbaric? I think the health thing that you're talking about right now, which is that you can't you don't know what's going on in your body at any given time. Like, it's fucking crazy. It's fucking crazy. They're gonna be like so you just you were just winging it? Like, yeah. You know, we'd go to the doctor, like, once a year, and we'd just say, hey.
54:15
Is everything alright inside? Once that's how you've been to the doctor, bro, do don't go to the doctor. Then don't go to the doctor. I've been to the doctor in, like, five years. I've made an appointment and I missed it because I was late. You know, I'm late to everything. I'm late to this podcast. I was late to the doctor and he couldn't even Yeah. Like, I I haven't seen a dentist in, like, twenty years. For, for sure. A dentist, you can miss me with that. So there's basically, like, you know There's no point.
54:37
But but I'm down to have, like, some chip in my body or some blood sensor that's, like, I want to at all times know what's going on in my body. I just don't wanna go to the doctor. So,
54:46
that's gonna be seen as crazy that we it's like people who you know, it's like if you go drive around without a map or something, it's like, whoa, will you renegade?
54:54
We're gonna be seen as the ultimate renegades for having just like lived life I agree. Not knowing when there's cancers and blood diseases that are just floating around in our body and like hope hope we caught it in time. You know? Oh, we didn't. That's too bad. You know, it's crazy to me. So Have you heard of the,
55:08
the the mayo executive health clinic
55:11
or health checkup? I've been thinking about doing it. It's like I'm gonna do it. I'll do it with you. Explain it. Five grand. Right? Let's use our, let's use our n our NFT money and do it. So, basically
55:21
yeah. Let's do that. It's five or six thousand dollars. And it's posted by the Mayo Clinic, and they have locations in probably where's Mayo? Indiana, I think Notre Dame. Was that Notre Dame? And I think they have another one in Arizona.
55:33
There's Arizona. In California.
55:35
I don't think there's one. I think Arizona is the closest one. Is it Arizona? But describe what it is because I didn't know about this until everybody told me, and I was like, oh, shit. Yeah. We should do that. Yeah. I've I've been thinking about doing it, but I wasn't sure if it'd be beneficial to me at my age. I thought maybe it'd be more beneficial a little bit older, but basically you spend five to eight grand
55:51
and you go to this Mayo Clinic, a hospital, ultimately,
55:56
in Arizona, and you stay there for two nights, three days, and they just do a ton of tests on you. So you get MRI done, get all your blood work done. You get I don't even know. I mean, you just get they have a list. If you type in mayo executive
56:09
health checkup or something,
56:11
they have it. And basically, in order to get so when when we sold the company, I had to get this thing called,
56:17
and even before we sold it, I had to get it because we were big enough to where Like, if Sam, if me, if I got sued, it could be bad for the company. And so we would get this thing called, board of directors insurance. Have you heard of that? Yep. Yep. Yep. And so it's cheap. It's like a thousand dollars or five I forget how much it costs. And if you're a little bit older,
56:35
or you're unhealthy, It's what I think sometimes you have to get one of these one of these things done in order to qualify for that health insurance or to get a discount on
56:43
And,
56:44
basically, you go to this place and and they do a ton of different shit on you just to see, like, what your health how healthy you are, and you're supposed to go once a year. Right. And so you do, does it say what the scans are? So there's a bunch of preventative tests. High level what they are. Yeah. Like cardiovascular. Okay. Whatever. This is not gonna tell us anything. But they test for, like, you know, like, metals in your body or, like, other shit that, like, you don't get at the normal doctor.
57:05
And it sounds like, you know,
57:08
over the top. Like, I wouldn't wouldn't really think about it, but the person who recommended it, they were like, hey.
57:14
Like, you know, we're now, like, all, like, thirty plus and,
57:17
like, you know, shit happens, like,
57:20
hopefully not in your thirties, sometimes in your forties,
57:23
getting to your fifty, sixty, seventy's, it's becomes, like, a probably type of thing.
57:28
And they're, like, you know, we're been fortunate to to make some money, like, the best use we can do of our money is health. And so, like, let's just do this thing. Let's just do it every year. We'll make a fun trip out of it. And, let's go get this screen done and, like, let's just stay in bed. Yeah. He's trying to get he's been trying to get Ramone to do it. I'll do it. I'll I'm gonna do it. Yeah. So so we should, we should book this thing. So Let's go back to this Brian Johnson thing. Okay. So
57:51
he is basically
57:53
monitoring his body at an extreme level, and it looks like he's basically measuring
57:58
the health and age of his organs,
58:01
of his individual organs. And then he's looking at if I take this, you know, thirty micrograms of melatonin before bed. How does that affect x? It's like, you know, the quantified self nerd stuff, but on
58:13
steroids on, you know, on, like, the this is like the most extreme example I've seen of it. It's the most extreme example. I don't think it's a good way to live because, like, it It's it's, you have you probably don't have that much joy.
58:27
No. This isn't for the normal person. This is for the
58:30
the, like, the human population needs like point one percent of the population
58:35
to be this weird and do these tests and push the boundaries and, like, live in the future. Like, there there's that phrase
58:41
I forgot what it is. I have a simplified version of it. The the simplified ver the the complicated version is, like, the futures future is already here. It's just not evenly distributed.
58:50
But I just say the future is just not everywhere, which is like the simple way of saying that. Right? Like, it's like this guy's living in the future just not all living in the future right now. Like, the thing he's doing, we will all know this level of detail about our bodies. I've heard,
59:04
a phrase. It's like basically what rich nerds doing the weekend, everyone will be doing in ten years. Right.
59:10
Yeah. And that's exactly what this is. This is amazing. Have you seen a picture of him? Look look at look at his look at him without a By the way, this is like yeah. He's insane. So he's six feet tall. He's forty something years old, and he has three point five percent body fat. He's insanely ripped. But he's also dead. And he said that
59:26
He said that wasn't optimal. He goes that was too low. So I went back up to, like, six point eight. Yeah.
59:32
Yeah. It's pretty sick. Click that video. I found six point. It's gonna be too low, so I went to twenty six. Yeah. Right. Look, there's a picture of him. There's a video of him dunking or, like, jumping up there. Have you Like, he looks great, man. This guy looks super good.
59:46
He is to me, like, you know, like, Elon Musk gets a ton of worship because it's like, wow. You're the
59:52
genius billionaire inventor and you, like, say dick jokes, like, you're my hero.
59:58
And it's not that this guy's, like, better than Elon or Elon's worse than this guy. It's not nothing really like But, man, I love finding these guys that are, like
01:00:05
they're not, like
01:00:07
they're they're no different. Like, this guy is just as smart. Has been super successful.
01:00:13
He is absolutely
01:00:15
ripped, which, like, you know, someone Elon has not been prioritizing that. You you could tell So it's like this guy lives a different lifestyle, but it's like this guy will have one one millionth the fame of Elon Musk right now. You know what I mean? Like, if I go look this Elon Musk? I think he's got two thousand followers on Twitter. Let's I'm gonna DM him. Yeah. Like, we should have him on because I think this guy's fascinating.
01:00:35
And, like, we've actually talked about it before, by the way. We did him as Billy the week before this because he told the story about, door to door sales, and I went on this long rant about door to door sales and how I thought that was, like, an amazing hack for hiring anybody who's done well with door to door sales. So, Elama, sixty three sixty three million followers,
01:00:52
Brian Johnson.
01:00:53
I think he's like two, three, four, five thousand.
01:00:56
Yeah. Like, let's see.
01:01:00
He's okay. He's at twenty seven thousand. So he's not nothing, but, you know, twenty seven thousand. Sixty three million
01:01:05
is, like, I think he got a bunch because he went on the Lexus Freedman podcast, and that, like, really boost him. But, yeah, he's basically, like, you know, one one thousand,
01:01:15
more than one thousand times less famous. But I think these types of people are, like, way more accessible, way more interesting to learn from and just more fun to be a fan of than just being a fan of, you know, the yankees type of thing.
01:01:28
Yeah. Alright. Let's get him on. It's this guy's fascinating.
01:01:33
He he's very interesting. And, Ben, by the way, he's a Mormon. Right? So,
01:01:39
team So, Ben, you're basically related to him. Ask your cousin if he'll come on then. Yeah. Don't you know him?
01:01:45
All I can say is I'll see what I can do.
01:01:49
Yeah. Like, you definitely you definitely have a cousin. Isn't there, like, a group chat? Basketball camp with him or something.
01:01:59
Yeah.
01:02:00
Like your social network or something, you you surely have you have something just for this. We do have a social network. Actually, no one uses it, but we do have one. What is it called? What's it called?
01:02:09
I don't even know.
01:02:14
It's it's a it's a it's an app that was made by the church by the church. It's called Nature.
01:02:24
I'll look that that can be a next episode. I'll tell you all about the Yeah. Just the church app. Just call them. Sounds like a business opportunity. If the Mormon social network exists, nobody's really using it. I feel like all you gotta do is, you know, air drop some tokens
01:02:37
and, and all of a sudden, people will be using this thing. Like, I can By the way, did you guys either guys, you guys don't own,
01:02:44
By the way, just ask Mitt Romney for an intro.
01:02:47
He knows him.
01:02:50
She.
01:02:51
Yeah.
01:02:52
There's definitely a group chat for, like, the successful, super successful warm
01:02:59
they all took the blood oath.
01:03:01
So do do you know what an air drop is?
01:03:04
No. I see everyone talking about it, and I'm too afraid to ask Okay. So, basically, at Airdropist, this amazing thing in crypto
01:03:10
where you just wake up, and then there's thousands of dollars in your wallet that you didn't have the day before.
01:03:16
And so that's what happened yesterday is anybody who owned,
01:03:19
what's called a dot e n s, the Ethereum name service, which is basically like a, you know, you could have dot com dot org dot
01:03:25
there's a dot ENS now. And so, like, when I did my crypto week, I was, like, oh, I wanna have my, like, my name space in the in the on the on the blockchain. Like, the the the Ethereum So I created a dot e n s, like, How much money did you get? So I got, like, four grand yesterday just for having and I only have one. I have friends that have, like, hundreds of these names, they've they they made like, you know, fifty thousand, hundred thousand dollars yesterday.
01:03:50
Gilly.
01:03:50
You know, you you bought this thing, like, you know, I paid a hundred dollar in gas fee or two hundred dollars of gas fees to get my name
01:03:57
and, you know, that thing paid off with, like, a four thousand dollar air drop. So basically, the the organization that's behind this, they created their own token yesterday for that will be used to, like, vote on
01:04:07
how this thing So, like, in the domain world, there's, like, I can. You know what I mean? Like, this this this committee called I can. And I can gets to decide
01:04:16
when there's a new domain Which is bullshit. Like dot photo or dot business of dot business. Dude, I can't have such bullshit. So they're that's the governing body. Right? And so with the crypto world is decentralized. The way it works is everybody who owns a name gets to vote. So if you're if you're a user, you get to vote. And so how do you vote? You vote with your tokens. And so they dropped the air dropped a bunch of tokens to to everybody. And so everybody made a bunch of money. Nobody's gonna care about the vote. It's like reading the privacy policy of a website. You're just like, yeah. Yeah. Yeah. Agree agree agree. Sure. I'll I'll vote with the majority. No problem. Just give me my give me my free money, please. But this happens all the time in in the in the crypto world is if you own an asset,
01:04:54
the group that made that can air drop more tokens to you, and those some market value, associated with them. Like, that happened with board apes. If you had a board ape, they they air dropped you this potion
01:05:05
that you could give your ape and turn it into a mutant.
01:05:08
And that potion and the mutants. Basically, it just like doubled the value of whatever you own. So you owned a thing that was worth. I think the cheapest one right now is like a hundred and fifty thousand. At the time there were, like, fifty thousand, and you bay people were basically getting a free ten to twenty thousand dollar item, airdrop to them by the organization. It's kind of insane.
01:05:25
Now that Bitcoin's sixty seven grand, what,
01:05:28
how much of your net worth is in crypto?
01:05:31
I don't even calculate it anymore. Like, I don't know. I don't keep my money. Fifty percent?
01:05:36
Probably. Yeah. Probably because it's, you know, I basically started it. My goal was to put in twenty five percent. I think put I put twenty in.
01:05:42
And then I started going up so much. I just I stopped at twenty.
01:05:46
And, you know, I should have just gone all in. I should have gone all in like I believed, and I should have gone to eighty percent.
01:05:52
What about what do you think what do you think Pop has? How much crypto do you think he has? He says he was ninety percent crypto, but I don't think he had a ton of money at the time. And the question I have is, like, he then started making easily
01:06:05
a few million dollars a year over the last, let's say, three years.
01:06:09
I wouldn't say easily if you I would say two I would say two to three million a year if if I had to guess. Right. Right. So a few million dollars a year for the last couple years. So that's like, let's say
01:06:20
after taxes and all that good stuff. Let's say he got another four, five million bucks.
01:06:24
Out of,
01:06:27
you know, all of his content, sponsorships, and all that good stuff. Chourses, that sort of thing. The question is, did he
01:06:33
convert all that into Bitcoin as he was going, or did he hedge?
01:06:37
If he converted it all, you know, that means he's got
01:06:41
I would if I was gonna place a guess, I would say that that if you'd when he was earning that, Bitcoin's gone up about five x since then. If you had four million dollars on five x, that's about a twenty million dollar stake in that part. Not not including whatever you had before that. So I would guess the guy's net worth is probably
01:07:01
I'd set the line at thirty million dollars, the liquid net worth.
01:07:05
Not including not not not only ownership of a startup start up investments that he made that are, you know, speculative and illiquid at the moment.
01:07:12
Yeah. I mean, that'd be a home. Right? Well, I could be on. What what do you think? Would you guess that?
01:07:17
I'd probably say lower if I had to guess. I've got no information. If I had to guess, I would say fifteen
01:07:22
fifteen.
01:07:23
And I think when he started the, like,
01:07:27
the, like, before he was pumped, the brand name,
01:07:30
You know, like, a lot of it depends on what was your base. Right? So, like Well, he said in his art he wrote this amazing article about how he's quitting.
01:07:37
Yeah. That was really funny. And it was a great article. You shared it as like, just great writing, and I agree with you. I think you shared it. Yeah.
01:07:46
And it was really good. And so basically, pumped came on our pod a couple of times. We should have him on again.
01:07:51
And he is this personality
01:07:53
who has a sub stack, has a podcast, has
01:07:56
a fund where he raised, I think, a hundred million dollars. And he basically was with a hundred.
01:08:02
I don't know if it was a hundred, but, yeah, go ahead. Something. Well, tens of millions. Let's say he wrote a letter to his investors saying I'm shutting this down because I want more free time and I wanna spend more time doing what I want. Here's your money back. He goes, I don't wanna be a billionaire. I wanna be a time billionaire.
01:08:17
And, I love that. I completely agree with that move. I totally the right move. He basically said without saying that I was unhappy because I was addicted to screens
01:08:26
and I don't wanna be like on this dopamine game anymore, which is so common. We've been hearing that constantly. Been hearing that a lot. Not surprising.
01:08:33
A pendulum is swinging. Right? He we all got addicted to this substance.
01:08:38
And now, you know, some of us are coming off of it publicly.
01:08:42
I read it a little bit differently. Here's how I read it. I read it like this, which is
01:08:47
It doesn't really make sense for me to invest y'all's money now because I kinda got enough money on my own that I'm just gonna invest my own money and not have to deal with any of you guys, and I don't need to, like, play this game of fees and carry
01:08:58
when,
01:08:59
which will just make me wanna, like, I have to raise this bigger and bigger fund deal with more of you guys.
01:09:04
Have to, like, deploy more and more capital, which takes more time. Like, if I just invest my own money at this point, I'm gonna do much better. I'll make more money because I'll own a hundred percent of my upside. And secondly,
01:09:16
I don't have to keep I don't have to deal with any people. I don't have to deal with anybody. I don't have to go fundraise. I don't have to write updates. I don't have to do any of this stuff.
01:09:24
So I kinda read it, which was just like, that made When I was famous, but not rich,
01:09:30
it was great to raise a fund.
01:09:32
And that was the only way I could invest a bunch of money. But now I'm rich and famous. And so I don't need your money anymore because it comes with problems. Right? Like, it comes with Has has your has your mini fame exhausted you?
01:09:45
No. Not at all.
01:09:46
But I don't even really I don't even feel that famous,
01:09:49
at all. So I don't like You don't get hit up all the time to do shit. Yeah. But I just say no. I just say no all the time. So, like, I me too, but I find it to be tiring. Like, I I keeps me up at, like, For example,
01:10:02
this young guy, I lived next to a university. This kid knocked on my door last week, and he goes, hey, I was wondering, do you have a dog, like, wanna make some extra money.
01:10:11
I would walk your dog for you. And I said, fucking, hey. Good hustle. I appreciate that. I'm not just gonna give my dog to you though, write up a letter. Tell me all about yourself.
01:10:19
And put it in here and I'll determine if I think you're a good fit and he did it. And I've been losing sleep each because I'm like, I don't need someone to walk my dog. But, like, I wanna give this guy a little bit of money. How should I say it? I've been, like, keeping up at night. Like, it's been keeping me up at night for, like, five or seven days on how I'm gonna, like, re reply to this guy, and I get messages and email. And I'm like, and sometimes I get it from people I love, and they want me to do stuff. And I'm like, I don't wanna do this. How do I say no? You should just say look,
01:10:49
you know, I would just be oh, you should just say completely exactly what you're saying, which I think your hustle was awesome, which made me wanna say yes, but I also realized I don't I actually like walking my dog. I don't need somebody to walk my dog. So let's do this.
01:11:00
I'm gonna pay you for a week of walking my dog. You don't have to walk my dog.
01:11:05
Because I want you to be rewarded for what you're doing because I think it's really great. And, I remember when I was you.
01:11:10
So, you know, here's this money. I need a sleep easy at night, and I also wanna walk my own dog. And, hey, if you ever want to, like, do something else, you know, like, maybe if I ever have, like, a job for somebody who's whom I I need a hustler to do something, I got your number.
01:11:25
And, just set of that. You'll make his day and then you'll be able to, like, chill out and not have to think about it. Yeah. That's not gonna do. I was gonna just I was just gonna Venmo him, like, fifty bucks and be like,
01:11:35
I wanna reward you. But make it make it a magic moment for him. So, like, this is a game I've been playing, and I think you should do this as much as you can.
01:11:43
I'm really just giving myself this advice, which is let's say there's a situation like this and, like, you could give them you could just say no You could be nice and give him fifty bucks. But what would make it feel amazing is, like, probably just, like, a little bit more than fifty bucks. And
01:11:59
some message like the thing I just said, which will make him feel like, oh, shit. This guy's awesome and, like, he rec he saw me for being awesome. Like, I got validated for this hustle that I was doing.
01:12:11
Like, there's Tony Robbins tells a story of, like, he was in this restaurant.
01:12:14
And, the waiter was great. He was, like, he had a big big group. It was like a big family dinner, and everybody needed a thing. And the waiter was so kind, and he was just hustling, and he was making everybody laugh, and He did this magic trick for my daughter, and, like, he was this young kid, twenty one years old, or something like that. And, he tells the story. He's like,
01:12:32
at the end of the dinner,
01:12:33
I already knew, like, hey, this waiter was great, and I'm gonna leave him a nice tip. But he said Who'd you say who'd you say did this? Tony Robbins.
01:12:40
And, and his kid is like,
01:12:44
if somebody suggests something or he he realizes he's like, you know what? I'm not just gonna leave him a tip. What would make this a magic moment for this kid? Alright. How can I do this? He goes, alright, guys. When this guy comes out with our with our to go boxes or whatever, like, the final thing,
01:12:57
We are gonna this guy's been amazing. Right? We all agree his waiters been amazing. We are gonna give him a standing ovation in this restaurant right now. Oh my god. And he's like, gets the whole table to stand up. They just start cheering for this guy as he's coming forward. He's like, what? Is everything okay? He's like and and then he just says, He goes, I need to talk to your manager. He's like, what? I he brings the manager over. He just says, look,
01:13:17
you know, I've been coming to the restaurant for a long time. This is the best experience I've had. This waiter was amazing.
01:13:23
And he really just made the night for our family, and I just wanna thank you for that. Thank you for hiring this kid. He just kinda like made the kid feel like a star. And I think the story goes on, which is like, I think his daughter ended up marrying this guy or something like that. Like, it ended up being some crazy story. But just he he kind of left that nugget. He goes, just think about what's the little extra ten, twenty percent you could do? It didn't take that much more effort to just, like, stand up and clap for the guy. Like, it's a little bit embarrassing, I guess, but a little bit on unorthodox,
01:13:50
but it is
01:13:51
it didn't, like, require more money.
01:13:54
Or more time, it was just a little creativity of how to make this guy feel,
01:13:58
like, a little extra.
01:14:00
And, and so I've been doing that from time to time where I'll just see a situation, I'll go, okay. Did you cheered? You stood up and cheered? Or you're like Not in a restaurant. I haven't done it. I didn't wanna do the exact same thing, but I used this this idea of make it a magic moment for the person.
01:14:15
And it's like, you know, I could just do this. That would be, like, the normal good thing.
01:14:20
But what would make this, like, really pop off? And what would make this something that they will remember tonight? They'll go tell somebody that this happened for them.
01:14:27
And then I do that thing. And I never regret it. It's always like,
01:14:31
you know, if my intention is good, like, you know, even if it's the the even if the execution is slightly awkward, I'd rather be the guy that does that than, is in the is in a shell, you know?
01:14:42
I think I agree. Alright. Fine.
01:14:44
Lucky
01:14:45
lucky kid. I'll have to send him this podcast.
01:14:49
Alright. We should wrap it up and,
01:14:51
yeah, we're good. Alright. That's the episode.
01:14:54
Uh-huh.
01:14:58
Yeah. I feel like I could root the word to know I could be what I want to.
01:15:04
I put my all in it like a day's off on a road. Let's travel never looking back.
00:00 01:15:10