00:00

That is what all all of them did. That's what Napoleon did. That's what Hitler did. That's what Caesar did. Is this like taking tons of resources and focusing them on a very small point and taking lots of gravity and to kinda narrow in focus.

That is what all all of them did. That's what Napoleon did. That's what Hitler did. That's what Caesar did. Is this like taking tons of resources and focusing them on a very small point and taking lots of gravity and to kinda narrow in focus.

00:19

Hey, my first million fans. This is producer Ben. I'm subbing in this week because Sean is out with some family stuff.

Hey, my first million fans. This is producer Ben. I'm subbing in this week because Sean is out with some family stuff.

00:24

But for one question Friday today,

But for one question Friday today,

00:27

Sam and I sat down to discuss how to take over the world some things that I have learned from studying lives of great achievers and conquerors throughout history.

Sam and I sat down to discuss how to take over the world some things that I have learned from studying lives of great achievers and conquerors throughout history.

00:35

And, Sam and I just got to talking about history and great people in our own lives and what we've learned from them. So

And, Sam and I just got to talking about history and great people in our own lives and what we've learned from them. So

00:41

it's a little bit of a more random and less focused one question Friday, but I think there's some really good stuff in it, that I think you'll really enjoy.

it's a little bit of a more random and less focused one question Friday, but I think there's some really good stuff in it, that I think you'll really enjoy.

00:49

So I asked you

So I asked you

00:51

traits of conquerors.

traits of conquerors.

00:53

And the reason I'm thinking about that

And the reason I'm thinking about that

00:56

is I just finished

is I just finished

00:57

this like epic book. It's like fourteen hundred pages long. It's called

this like epic book. It's like fourteen hundred pages long. It's called

01:02

the,

the,

01:03

what is it called? The, I think it's the rise and fall of the third reich. Have you heard of that? Yeah. Mhmm. And so it's kinda one of the seminal texts on Hitler Nazism.

what is it called? The, I think it's the rise and fall of the third reich. Have you heard of that? Yeah. Mhmm. And so it's kinda one of the seminal texts on Hitler Nazism.

01:13

Yes. And it's crazy.

Yes. And it's crazy.

01:15

And I was reading it, and I was like,

And I was reading it, and I was like,

01:18

This is nuts that the reason I read it was I wanted to figure out why would a why would, like, a country

This is nuts that the reason I read it was I wanted to figure out why would a why would, like, a country

01:25

you know, be so complicit with such bad things. And I was like, what on earth was, about this Hitler dude that, like, convinced all these people to do all these these bad things? And so I learned, and it was

you know, be so complicit with such bad things. And I was like, what on earth was, about this Hitler dude that, like, convinced all these people to do all these these bad things? And so I learned, and it was

01:36

wild. And I started and, basically, it all kinda came down to, like, he was in prison one time because he, like, tried to, like, basically was a glorified protester. Like, I do he kinda like stormed the it was like storming the capital kind of like type of thing, and he was arrested for it. And,

wild. And I started and, basically, it all kinda came down to, like, he was in prison one time because he, like, tried to, like, basically was a glorified protester. Like, I do he kinda like stormed the it was like storming the capital kind of like type of thing, and he was arrested for it. And,

01:53

In prison, he wrote his book called Meincomf. And in the book, he wrote, like, I've I've recently discovered that it is my

In prison, he wrote his book called Meincomf. And in the book, he wrote, like, I've I've recently discovered that it is my

02:01

obligation to lead the German people to greatness. And he, like, dedicated his life to that. And it was wild that there was like a decision to be made And, like, it was almost perfect execution. I mean, you know, it wasn't in the end because he,

obligation to lead the German people to greatness. And he, like, dedicated his life to that. And it was wild that there was like a decision to be made And, like, it was almost perfect execution. I mean, you know, it wasn't in the end because he,

02:16

didn't achieve his whatever he was trying to achieve, but, like, he got so freaking far, so past what, like,

didn't achieve his whatever he was trying to achieve, but, like, he got so freaking far, so past what, like,

02:23

what I however would have thought. And at the time, when when Nazis came to power or right before they came power, they were the the freaks of Germany. Like, at the time, they were, like, they had a lot of homosexuals in their in in the crew, which was, like, not looked on nicely, you know, at that time, they had, like, a bunch of artists, a bunch of, like, oddballs. People who are, like, had a lot of antisocial behavior. Like, they dressed funny. Like, people are like, who are these guys are a joke? No one's have ticked these idiots seriously. And it, you know, it changed quickly. And so anyway, I thought that was fascinating about conquers and, like, these types of people and, like, how on earth they they came to be. And so I wanted to ask you, like, what are some common traits amongst those? Do you feel weird learning lessons from the life of Hitler?

what I however would have thought. And at the time, when when Nazis came to power or right before they came power, they were the the freaks of Germany. Like, at the time, they were, like, they had a lot of homosexuals in their in in the crew, which was, like, not looked on nicely, you know, at that time, they had, like, a bunch of artists, a bunch of, like, oddballs. People who are, like, had a lot of antisocial behavior. Like, they dressed funny. Like, people are like, who are these guys are a joke? No one's have ticked these idiots seriously. And it, you know, it changed quickly. And so anyway, I thought that was fascinating about conquers and, like, these types of people and, like, how on earth they they came to be. And so I wanted to ask you, like, what are some common traits amongst those? Do you feel weird learning lessons from the life of Hitler?

03:03

No, because I I well, I'm not necessarily learning a lesson that I want to emulate, like, but that said, I do think you can learn good lessons from bad people. Like, that's you definitely can learn a good lesson from a bad person.

No, because I I well, I'm not necessarily learning a lesson that I want to emulate, like, but that said, I do think you can learn good lessons from bad people. Like, that's you definitely can learn a good lesson from a bad person.

03:15

That there's no doubt about that. Like, you can look. And and and, like, I mean, everyone's bad in someone's eyes, but, like, I can read about Napoleon and learn about, like, war and strategy and apply that to, like, business. So I I can I can always learn good lessons from bad people? But,

That there's no doubt about that. Like, you can look. And and and, like, I mean, everyone's bad in someone's eyes, but, like, I can read about Napoleon and learn about, like, war and strategy and apply that to, like, business. So I I can I can always learn good lessons from bad people? But,

03:30

I do I just wanted to learn, like,

I do I just wanted to learn, like,

03:33

why did we do this? Why did so many people go along with this crap? So here here's the thing.

why did we do this? Why did so many people go along with this crap? So here here's the thing.

03:39

Here's a lesson I learned from Sean, mister Beast, and Hitler. Okay. There's your head. Oh my god.

Here's a lesson I learned from Sean, mister Beast, and Hitler. Okay. There's your head. Oh my god.

03:45

But So here's the this this was so fascinating to me.

But So here's the this this was so fascinating to me.

03:49

So,

So,

03:51

we're we do this Camp MFM thing, and we're at Cameron indoor stadium.

we're we do this Camp MFM thing, and we're at Cameron indoor stadium.

03:55

And

And

03:57

they decide to do a half court shoot off between Sean and mister Beast for ten thousand dollars. Right?

they decide to do a half court shoot off between Sean and mister Beast for ten thousand dollars. Right?

04:02

And Sean, basically, mister

And Sean, basically, mister

04:04

beast goes,

beast goes,

04:06

Sean, if you make a shot at half court, I'll give you ten thousand dollars. And Sean goes, give me ten grand in Bitcoin. He goes, sure.

Sean, if you make a shot at half court, I'll give you ten thousand dollars. And Sean goes, give me ten grand in Bitcoin. He goes, sure.

04:13

Let's do it.

Let's do it.

04:14

So,

So,

04:15

yeah. I think in the end, told him that he'd given ten grand actually in pennies. I don't know if he ended up doing that or not. But

yeah. I think in the end, told him that he'd given ten grand actually in pennies. I don't know if he ended up doing that or not. But

04:22

so,

so,

04:24

they're going to go start shooting at half court. And Sean turns to the camera and does

they're going to go start shooting at half court. And Sean turns to the camera and does

04:29

his cheesiest,

his cheesiest,

04:30

like, he's joking around mister Beast impression. And he goes,

like, he's joking around mister Beast impression. And he goes,

04:35

I'm about to shoot from half court with mister Beast. Whichever one of us makes it first is gonna make ten thousand dollars. Right? Totally hamming it up, kind of poking fun at himself. Right? The funny thing is when we post the video,

I'm about to shoot from half court with mister Beast. Whichever one of us makes it first is gonna make ten thousand dollars. Right? Totally hamming it up, kind of poking fun at himself. Right? The funny thing is when we post the video,

04:46

it actually popped off. It went viral on TikTok. His little Really? Yeah. Yeah. That was one of our videos that is, I think in the millions of views. If not, it's in the hundreds of thousands of views on, on Reels and on TikTok.

it actually popped off. It went viral on TikTok. His little Really? Yeah. Yeah. That was one of our videos that is, I think in the millions of views. If not, it's in the hundreds of thousands of views on, on Reels and on TikTok.

04:58

And what it realized in my mind, what it what clicked in my mind when I saw that is, oh,

And what it realized in my mind, what it what clicked in my mind when I saw that is, oh,

05:04

like, it's actually

like, it's actually

05:07

Not that hard to figure out what you're supposed to do to be successful in this kind of stuff. Just very few people are willing to commit to the bit fully.

Not that hard to figure out what you're supposed to do to be successful in this kind of stuff. Just very few people are willing to commit to the bit fully.

05:17

Right? Like,

Right? Like,

05:18

mister Beast fully commits to the bit. Like, he actually does that every time. He looks at the camera. I'm about to give a hundred thousand dollars away to these people if they eat a cockroach or whatever he says. Right? And he fully commits to it. And Hitler is the same thing. Like, you go and you watch those speeches, and he's ridiculous. Right? He's gesticulating.

mister Beast fully commits to the bit. Like, he actually does that every time. He looks at the camera. I'm about to give a hundred thousand dollars away to these people if they eat a cockroach or whatever he says. Right? And he fully commits to it. And Hitler is the same thing. Like, you go and you watch those speeches, and he's ridiculous. Right? He's gesticulating.

05:37

He's yelling. He's screaming.

He's yelling. He's screaming.

05:39

But he, like, fully committed to

But he, like, fully committed to

05:43

being Hitler to, like,

being Hitler to, like,

05:45

representing,

representing,

05:46

you know, German greatness and and the aryan race or or whatever. But, like, he didn't care. He ever thought he looked ridiculous outside of Germany. Right? Like, tons of people mocked and made fun of Hitler. He was very mockable, very easy to make fun of. And you can easily make fun of mister Beast and the thing he does. Sorry, mister Beast, for for comparing you to Hitler. But, like,

you know, German greatness and and the aryan race or or whatever. But, like, he didn't care. He ever thought he looked ridiculous outside of Germany. Right? Like, tons of people mocked and made fun of Hitler. He was very mockable, very easy to make fun of. And you can easily make fun of mister Beast and the thing he does. Sorry, mister Beast, for for comparing you to Hitler. But, like,

06:03

the idea of just, like,

the idea of just, like,

06:06

throw away your shame and embarrassment. Whatever you're trying to do, just fully commit to the bit, and you're gonna be really successful. I think that's very true.

throw away your shame and embarrassment. Whatever you're trying to do, just fully commit to the bit, and you're gonna be really successful. I think that's very true.

06:14

Dude, I,

Dude, I,

06:15

and I wanna talk about, like, other people and what they had in common, but, like, the, like, I was, like,

and I wanna talk about, like, other people and what they had in common, but, like, the, like, I was, like,

06:22

emotional reading this thing. So, basically, Joseph Golebel's. Is is it Golebel's? Gerbles?

emotional reading this thing. So, basically, Joseph Golebel's. Is is it Golebel's? Gerbles?

06:27

Gerbles. He was, like, head of propaganda. And this guy, like, if you Google him, he looks like the most evil person on earth. And,

Gerbles. He was, like, head of propaganda. And this guy, like, if you Google him, he looks like the most evil person on earth. And,

06:34

he he's he was a horrible guy, and he wrote in a journal throughout this whole process. Like, he was journaling like crazy and so his book cited his journal,

he he's he was a horrible guy, and he wrote in a journal throughout this whole process. Like, he was journaling like crazy and so his book cited his journal,

06:43

and they tell the story of basically Hitler has just killed himself And Joseph Gobel Gerbles and his wife have, I think, five or six kids,

and they tell the story of basically Hitler has just killed himself And Joseph Gobel Gerbles and his wife have, I think, five or six kids,

06:52

and they write in their diary and tell people they're like, well,

and they write in their diary and tell people they're like, well,

06:56

We're gonna go and kill our kids right now, then we're gonna kill ourselves because

We're gonna go and kill our kids right now, then we're gonna kill ourselves because

07:00

us and our children belong.

us and our children belong.

07:02

To the Fuhrer, to the third Reich. And if the third Reich won't exist, we do not deserve to exist either. And I, like, I was like, that's just like the worst crime. I mean, don't know about the worst because they did so many horrible things, but that I mean, they just went and killed their their children. Six of them all below twelve years old. And I was like, This is the power that charisma or whatever it was had over people that, like,

To the Fuhrer, to the third Reich. And if the third Reich won't exist, we do not deserve to exist either. And I, like, I was like, that's just like the worst crime. I mean, don't know about the worst because they did so many horrible things, but that I mean, they just went and killed their their children. Six of them all below twelve years old. And I was like, This is the power that charisma or whatever it was had over people that, like,

07:28

they they went committed

they they went committed

07:29

I mean, all the obviously, we killed or not we, but they killed five or six million people. They were it was horrible, but, like, that act is even more intimate in some regards. And I remember reading that. I'm like, Holy crap. I cannot believe that this person, this evil guy got all these people who do this crazy shit. It was that was one of the more emotional periods,

I mean, all the obviously, we killed or not we, but they killed five or six million people. They were it was horrible, but, like, that act is even more intimate in some regards. And I remember reading that. I'm like, Holy crap. I cannot believe that this person, this evil guy got all these people who do this crazy shit. It was that was one of the more emotional periods,

07:48

of that book. Yeah. That's tough. That's tough. Okay. Let let's talk a little bit, like, kind of military strategy and good strategy. Like, let's let's pivot

of that book. Yeah. That's tough. That's tough. Okay. Let let's talk a little bit, like, kind of military strategy and good strategy. Like, let's let's pivot

07:56

from the darkness a little bit.

from the darkness a little bit.

07:59

So,

So,

08:00

common attributes of great conquerors.

common attributes of great conquerors.

08:03

So one of the things that I think is interesting, have you heard of blitzkrieg?

So one of the things that I think is interesting, have you heard of blitzkrieg?

08:07

It basically is a it's a German thing where it says, like, when they attacked, they they kinda go all out for short

It basically is a it's a German thing where it says, like, when they attacked, they they kinda go all out for short

08:13

periods. Right? Like, the opposite of what World War one was, wasn't it? Yes. So, it means lightning attacks or lightning strikes. And, the idea is it's these short quick

periods. Right? Like, the opposite of what World War one was, wasn't it? Yes. So, it means lightning attacks or lightning strikes. And, the idea is it's these short quick

08:25

like, attacks,

like, attacks,

08:27

before, you know, you shock the enemy and and,

before, you know, you shock the enemy and and,

08:30

go go faster than they expect. What's interesting to me is that Blitzkrieg is was sort of a marketing stunt. It wasn't anything that the Nazis talked about internally.

go go faster than they expect. What's interesting to me is that Blitzkrieg is was sort of a marketing stunt. It wasn't anything that the Nazis talked about internally.

08:40

It's really something of like an American invention, to explain German success.

It's really something of like an American invention, to explain German success.

08:46

What the Germans actually talked about

What the Germans actually talked about

08:48

was this word?

was this word?

08:52

Oh, I can't remember the word in German, but

Oh, I can't remember the word in German, but

08:56

it essentially means gravity,

it essentially means gravity,

08:59

looking it up, square pumped.

looking it up, square pumped.

09:01

It and it means, gravity. And so it wasn't just that the attacks were fast, although they were, but it was actually, like, masked strikes. So they attacked fast. Yes. But they were able to sustain that attack and follow-up on it for a long time. Is actually the same thing that Napoleon did. So in the Napoleonic wars, before he came along, people were stretching out their troops further and further to try and flank their enemies, then he's like, well, if everyone's gonna do that, I'm actually just gonna pack all my troops in the middle and then, like, punch a hole in the middle of their lines.

It and it means, gravity. And so it wasn't just that the attacks were fast, although they were, but it was actually, like, masked strikes. So they attacked fast. Yes. But they were able to sustain that attack and follow-up on it for a long time. Is actually the same thing that Napoleon did. So in the Napoleonic wars, before he came along, people were stretching out their troops further and further to try and flank their enemies, then he's like, well, if everyone's gonna do that, I'm actually just gonna pack all my troops in the middle and then, like, punch a hole in the middle of their lines.

09:31

And I think, like,

And I think, like,

09:32

to go back to

to go back to

09:34

the Amazon example, like, I think that has big applications

the Amazon example, like, I think that has big applications

09:38

in business as well. Of Well, haven't you heard the phrase blitzscale?

in business as well. Of Well, haven't you heard the phrase blitzscale?

09:43

There you go. That's Reed Hoffman. Right? Yeah.

There you go. That's Reed Hoffman. Right? Yeah.

09:46

Yeah.

Yeah.

09:47

Of

Of

09:48

It's not just going fast, although fast is important, but it's that, like,

It's not just going fast, although fast is important, but it's that, like,

09:52

focusing tons of resources on a a small focal point. So, like, to go back to the Amazon example,

focusing tons of resources on a a small focal point. So, like, to go back to the Amazon example,

09:58

It's it's starting with bookstores, right, starting with just books. Like, I'm gonna take tons of resources and just focus on this tiny place and then follow-up on that victory. I'm gonna win first, and then I'm gonna follow-up on that with with other marginal vectors. Yeah. Yeah. Yeah.

It's it's starting with bookstores, right, starting with just books. Like, I'm gonna take tons of resources and just focus on this tiny place and then follow-up on that victory. I'm gonna win first, and then I'm gonna follow-up on that with with other marginal vectors. Yeah. Yeah. Yeah.

10:11

And, so that was interesting to me that, like,

And, so that was interesting to me that, like,

10:15

that is what all all of them did. That's what Napoleon did. That's what Hitler did. That's what Caesar did. Is this, like, taking tons of resources and focusing them on a very small point and taking lots of gravity and to kinda narrowing the focus. So I I that was one interesting takeaway for me. What else did they did they have that they did a lot of, like,

that is what all all of them did. That's what Napoleon did. That's what Hitler did. That's what Caesar did. Is this, like, taking tons of resources and focusing them on a very small point and taking lots of gravity and to kinda narrowing the focus. So I I that was one interesting takeaway for me. What else did they did they have that they did a lot of, like,

10:33

conquerors, which I don't I don't even know how we would define a conqueror, but There's like the stereotypes of like a Napoleon.

conquerors, which I don't I don't even know how we would define a conqueror, but There's like the stereotypes of like a Napoleon.

10:40

I don't know, like, what would a a good American,

I don't know, like, what would a a good American,

10:44

leader example of this would be like, whoever we describe it as, what what what else do they have in common or even the business people, like,

leader example of this would be like, whoever we describe it as, what what what else do they have in common or even the business people, like,

10:51

Edison or something

Edison or something

10:53

Yeah. I mean, so for me, the number one, you know, you mentioned Edison, and the one I think I think of is

Yeah. I mean, so for me, the number one, you know, you mentioned Edison, and the one I think I think of is

10:59

total obsession. Right?

total obsession. Right?

11:02

With Edison, the big thing that clicked for me was

With Edison, the big thing that clicked for me was

11:05

he was inventing so much that, he

he was inventing so much that, he

11:10

was basically not eating. He's super skinny, super gaunt. He wasn't washing his clothes. He smelled bad. He was barely sleeping. He would, like, invent and tinker until he fell asleep at his workbench, and then he wake up in the morning and, like, start inventing again, his family was worried about him. And I was like, oh, man, like, substitute inventing for meth or heroin, and be very clear that this guy was an addict, that he was a junkie.

was basically not eating. He's super skinny, super gaunt. He wasn't washing his clothes. He smelled bad. He was barely sleeping. He would, like, invent and tinker until he fell asleep at his workbench, and then he wake up in the morning and, like, start inventing again, his family was worried about him. And I was like, oh, man, like, substitute inventing for meth or heroin, and be very clear that this guy was an addict, that he was a junkie.

11:32

And I that's when it clicked for me. Oh, all of these people,

And I that's when it clicked for me. Oh, all of these people,

11:36

who are super successful have addictive personalities.

who are super successful have addictive personalities.

11:39

It just so happens that they're addicted to something that is considered positive. Was he born that way you think or realize people, are they born this way?

It just so happens that they're addicted to something that is considered positive. Was he born that way you think or realize people, are they born this way?

11:47

I think so. And if you look at the numbers, people who achieve a lot CEOs,

I think so. And if you look at the numbers, people who achieve a lot CEOs,

11:52

you'd think that, like, they don't have problems of substance abuse. Right? Cause these are highly functioning people, but it actually turns out that they have higher rates of addiction and substance abuse than the general population when they study it. And so I think they are born

you'd think that, like, they don't have problems of substance abuse. Right? Cause these are highly functioning people, but it actually turns out that they have higher rates of addiction and substance abuse than the general population when they study it. And so I think they are born

12:07

with this propensity

with this propensity

12:09

to addiction.

to addiction.

12:10

And they're the kinds of people that, like,

And they're the kinds of people that, like,

12:13

they could end up

they could end up

12:16

you know, conquering a a vast European empire, or

you know, conquering a a vast European empire, or

12:21

they hooked on law to them when they're, like, a teenager and end up a junky on the Right? Like, they're gonna end up addicted to something. Let's just hope it's something positive. Dude, have you read, have you ever heard of this book called The First Rate Madness it's called?

they hooked on law to them when they're, like, a teenager and end up a junky on the Right? Like, they're gonna end up addicted to something. Let's just hope it's something positive. Dude, have you read, have you ever heard of this book called The First Rate Madness it's called?

12:34

No. So this author has this premise where he was, like, in times of, like, stability,

No. So this author has this premise where he was, like, in times of, like, stability,

12:42

a non mental ill, mentally ill leader is needed, but in times of turmoil, which includes, like, the American Civil War or includes, like, someone,

a non mental ill, mentally ill leader is needed, but in times of turmoil, which includes, like, the American Civil War or includes, like, someone,

12:53

who's, like, trying to dominate and conquer, or it includes, like, MLK, you know, trying to, like, during the civil rights movement is, like, a non or sorry, a mentally ill leader during those periods is actually ideal and they tend to be better. And the author explain is like, well, first, let's define mentally ill, and it's like,

who's, like, trying to dominate and conquer, or it includes, like, MLK, you know, trying to, like, during the civil rights movement is, like, a non or sorry, a mentally ill leader during those periods is actually ideal and they tend to be better. And the author explain is like, well, first, let's define mentally ill, and it's like,

13:13

a propensity to, like, be addicted to drugs and alcohol, or, like, huge bouts of depression,

a propensity to, like, be addicted to drugs and alcohol, or, like, huge bouts of depression,

13:18

or in Lincoln's case, he actually tried to kill himself, like, two or three times before he became president, or, Churchill Churchill was like,

or in Lincoln's case, he actually tried to kill himself, like, two or three times before he became president, or, Churchill Churchill was like,

13:27

I've thought about killing myself a ton, but I'm just too big of a sissy in order to do it. But, like, I I'm and so and and he became an out he was an alcoholic.

I've thought about killing myself a ton, but I'm just too big of a sissy in order to do it. But, like, I I'm and so and and he became an out he was an alcoholic.

13:34

And so, like, they basically just talk about how the great, great leaders during,

And so, like, they basically just talk about how the great, great leaders during,

13:39

troubled periods,

troubled periods,

13:41

majority of them have mental illness.

majority of them have mental illness.

13:44

Yeah. And,

Yeah. And,

13:46

this is something again to go back to mister Beast that

this is something again to go back to mister Beast that

13:51

I actually don't know if I I'll just say this and we'll see if I should cut it or not. But I was talking with him, and he was like, yeah.

I actually don't know if I I'll just say this and we'll see if I should cut it or not. But I was talking with him, and he was like, yeah.

13:58

I can't really gamble

I can't really gamble

14:00

because I'm kind of a gambling addict.

because I'm kind of a gambling addict.

14:02

And,

And,

14:03

he talked about, like,

he talked about, like,

14:09

I don't know. I said that the name of the game highly addicting,

I don't know. I said that the name of the game highly addicting,

14:12

crypto gambling site that he would be wagering, like, tens of thousands of dollars on. Yeah, man. I I well, that's no secret, though. Like, people who are who get there They are. And that's what I realized is that for for him,

crypto gambling site that he would be wagering, like, tens of thousands of dollars on. Yeah, man. I I well, that's no secret, though. Like, people who are who get there They are. And that's what I realized is that for for him,

14:27

YouTube is another form of gambling. Right? Because, like, you put out the video

YouTube is another form of gambling. Right? Because, like, you put out the video

14:31

and who knows how it's gonna do, and then you get that dopamine hit of like, oh, this got fifty million views. Like, it's very similar. That variability, the way that the algorithm can pick make anything go viral.

and who knows how it's gonna do, and then you get that dopamine hit of like, oh, this got fifty million views. Like, it's very similar. That variability, the way that the algorithm can pick make anything go viral.

14:43

It's just it's just his gambling addiction

It's just it's just his gambling addiction

14:46

put into something positive. Right? And so I think that's very much exactly what you're saying, that for a lot of these people,

put into something positive. Right? And so I think that's very much exactly what you're saying, that for a lot of these people,

14:54

in normal circumstances,

in normal circumstances,

14:55

they can't just chill and be happy and be normal.

they can't just chill and be happy and be normal.

14:59

They have to be like

They have to be like

15:01

running at such a high

running at such a high

15:03

well, they have to be running at a ten at all times. And that's good to see circumstances, but not in normal circumstances. I don't even wanna talk about mister Beast that much because we've, like, kinda, like,

well, they have to be running at a ten at all times. And that's good to see circumstances, but not in normal circumstances. I don't even wanna talk about mister Beast that much because we've, like, kinda, like,

15:12

done that plenty, but,

done that plenty, but,

15:14

I remember at, like, eleven PM at night

I remember at, like, eleven PM at night

15:17

someone mentioned basketball and how excited he was. To play basketball. And Jimmy, he goes, let's just go right now.

someone mentioned basketball and how excited he was. To play basketball. And Jimmy, he goes, let's just go right now.

15:25

And we were like, what, dude, it's like eleven o'clock. No one he goes, yeah, yeah, yeah. Let's figure it out. And as he said that his assistants were calling high school gyms, trying to wake up, like, the principals and being like, hey, I'll give you five grand if we can come play basketball right now. And I was like, What? No, dude. I don't wanna do that. It sounds like hell, but I but he was serious. He wanted to go do it. Yeah.

And we were like, what, dude, it's like eleven o'clock. No one he goes, yeah, yeah, yeah. Let's figure it out. And as he said that his assistants were calling high school gyms, trying to wake up, like, the principals and being like, hey, I'll give you five grand if we can come play basketball right now. And I was like, What? No, dude. I don't wanna do that. It sounds like hell, but I but he was serious. He wanted to go do it. Yeah.

15:46

Yeah. It was weird. It was crazy. Who who have you met? Besides him that you'd put in that category of these, like, obsessed,

Yeah. It was weird. It was crazy. Who who have you met? Besides him that you'd put in that category of these, like, obsessed,

15:54

like, almost conquer types. Whatever whatever we're calling this This personality type, who have you met that kinda has that gene other than him?

like, almost conquer types. Whatever whatever we're calling this This personality type, who have you met that kinda has that gene other than him?

16:04

You, I think you, kind of have a screw loose

You, I think you, kind of have a screw loose

16:07

in that way. Like, look at the way you approach fitness.

in that way. Like, look at the way you approach fitness.

16:11

Like, you have trouble dipping your toes into things.

Like, you have trouble dipping your toes into things.

16:15

Yeah. That's for sure. And you've talked about yours. You're you have an addictive personality as well. I do. But,

Yeah. That's for sure. And you've talked about yours. You're you have an addictive personality as well. I do. But,

16:22

yeah, I think I definitely am crazy. I think though that I don't have

yeah, I think I definitely am crazy. I think though that I don't have

16:27

the drive. Like, I I am a little bit more self aware where I'm like, no. I don't wanna do that. That sounds too hard.

the drive. Like, I I am a little bit more self aware where I'm like, no. I don't wanna do that. That sounds too hard.

16:33

But, yeah, I I'm definitely crazy.

But, yeah, I I'm definitely crazy.

16:35

In in that obsession regard?

In in that obsession regard?

16:37

Yeah. Yeah.

Yeah. Yeah.

16:42

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

16:45

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot,

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot,

16:55

grow better.

grow better.

16:57

I'll give you one. Jake, me one. Do you know who Tucker Max is? Yeah. So Tucker Max is this author. He's my friend.

I'll give you one. Jake, me one. Do you know who Tucker Max is? Yeah. So Tucker Max is this author. He's my friend.

17:04

I haven't talked to him in a while, but I used to be buddies with him. And he's an author. He wrote, I hope they serve beer in hell. Now he has a company, And lately, he's taking kind of like a fairly

I haven't talked to him in a while, but I used to be buddies with him. And he's an author. He wrote, I hope they serve beer in hell. Now he has a company, And lately, he's taking kind of like a fairly

17:17

right turn, or I don't know what you wanted to call it, where he, like, writes these articles predicting that the world's gonna end. And I don't agree with anything that he says about that type of thing. I mean, I agree that, like, okay. Cool. Prepare and be, like, self sufficient, but I don't think the world's gonna end. And and I disagree with so many of his point of views, but whenever I hang out with him and I hear him talk,

right turn, or I don't know what you wanted to call it, where he, like, writes these articles predicting that the world's gonna end. And I don't agree with anything that he says about that type of thing. I mean, I agree that, like, okay. Cool. Prepare and be, like, self sufficient, but I don't think the world's gonna end. And and I disagree with so many of his point of views, but whenever I hang out with him and I hear him talk,

17:36

in my head, I'm like, I think you are wrong. I think you are wrong. I think you are wrong. And yet, I find myself buy like, like, fighting myself from buying into what you are saying, even though logically, I'm like, no. That's I don't believe that that's true for these following reasons. But when I get around them, I'm like, dude, you, like, are so confident. You are such a good storyteller.

in my head, I'm like, I think you are wrong. I think you are wrong. I think you are wrong. And yet, I find myself buy like, like, fighting myself from buying into what you are saying, even though logically, I'm like, no. That's I don't believe that that's true for these following reasons. But when I get around them, I'm like, dude, you, like, are so confident. You are such a good storyteller.

17:57

You have such

You have such

17:58

strong energy driving you into one direction, it's sucking me in. And so I would find myself having to, like, pinch myself to him to, like, dude, you gotta snap out of it. And Tucker Max has that hardcore. And if you read his writing, it even it comes to him as writing, you'll read something and you'll say, oh, this guy's totally right. And then I gotta go and read something that's the opposite. Like, oh, well, there are counter points.

strong energy driving you into one direction, it's sucking me in. And so I would find myself having to, like, pinch myself to him to, like, dude, you gotta snap out of it. And Tucker Max has that hardcore. And if you read his writing, it even it comes to him as writing, you'll read something and you'll say, oh, this guy's totally right. And then I gotta go and read something that's the opposite. Like, oh, well, there are counter points.

18:19

Yeah. Yeah.

Yeah. Yeah.

18:20

I I so I just thought of one that's a little, like,

I I so I just thought of one that's a little, like,

18:24

I guess, off the wall. His name's Alan Hokes.

I guess, off the wall. His name's Alan Hokes.

18:26

He was,

He was,

18:28

on circuit court of appeal. He's one of the highest judges in the United States. Was on the short list to be on the Supreme Court for Reagan.

on circuit court of appeal. He's one of the highest judges in the United States. Was on the short list to be on the Supreme Court for Reagan.

18:36

But then didn't become a Supreme Court justice ended up becoming an apostle for the Church of Christ's ladder of saints. Is now the number two person in the church,

But then didn't become a Supreme Court justice ended up becoming an apostle for the Church of Christ's ladder of saints. Is now the number two person in the church,

18:43

is set to take over the church probably in a few years. What I found interesting is I think that was the first time I met him when I was like sixteen.

is set to take over the church probably in a few years. What I found interesting is I think that was the first time I met him when I was like sixteen.

18:53

That I encountered true charisma,

That I encountered true charisma,

18:55

and it felt different than I thought it would feel. Because when I talked to him, He talked to me for, like, ten minutes unbelievably charmed me. Like, I couldn't believe it. But the impression I had coming away was, wow.

and it felt different than I thought it would feel. Because when I talked to him, He talked to me for, like, ten minutes unbelievably charmed me. Like, I couldn't believe it. But the impression I had coming away was, wow.

19:06

I'm so smart.

I'm so smart.

19:08

Because he was so good at I don't wanna say manipulating, but, like,

Because he was so good at I don't wanna say manipulating, but, like,

19:13

at playing on my feelings and just being, like, Wow. That's really interesting. What made, you know, and just

at playing on my feelings and just being, like, Wow. That's really interesting. What made, you know, and just

19:19

kinda like getting me to feel comfortable and divulge information about myself

kinda like getting me to feel comfortable and divulge information about myself

19:23

and,

and,

19:24

like, focusing all his attention on me that I came away and I was like, man, I'm super special.

like, focusing all his attention on me that I came away and I was like, man, I'm super special.

19:30

And I think that's what truly charismatic people do. People think that it's, like, inward magnetism, but it almost goes the opposite direction of, like, somehow they're able to make you feel like you're the special one. And,

And I think that's what truly charismatic people do. People think that it's, like, inward magnetism, but it almost goes the opposite direction of, like, somehow they're able to make you feel like you're the special one. And,

19:42

and then you, like, get, like, drunk on that almost.

and then you, like, get, like, drunk on that almost.

19:46

Totally. I've been, I used to work for this guy named John Cobs. John ran this company called Apartment List. They bought my other business.

Totally. I've been, I used to work for this guy named John Cobs. John ran this company called Apartment List. They bought my other business.

19:53

And I don't know how big they are now. Maybe it's like a hundred they've raised maybe one or two hundred million dollars in funding and, like, they're probably gonna go public or I I met that's they have to do. And this guy, I was only twenty two when I worked there, and he would give these talks at the office. And I'm like,

And I don't know how big they are now. Maybe it's like a hundred they've raised maybe one or two hundred million dollars in funding and, like, they're probably gonna go public or I I met that's they have to do. And this guy, I was only twenty two when I worked there, and he would give these talks at the office. And I'm like,

20:07

oh my gosh. I believe that I am we weren't even doing anything interesting. It was just like a Zillow competitor, which was like not exactly the most sexy thing. We're not saving the earth. We're not going to the moon. Like, there's nothing, like, it's just a cool money making scheme and a slightly better way to maybe find an apartment in some cities. And I remember, like, hearing him talk, and I'm, like, I am so we are we are democratizing

oh my gosh. I believe that I am we weren't even doing anything interesting. It was just like a Zillow competitor, which was like not exactly the most sexy thing. We're not saving the earth. We're not going to the moon. Like, there's nothing, like, it's just a cool money making scheme and a slightly better way to maybe find an apartment in some cities. And I remember, like, hearing him talk, and I'm, like, I am so we are we are democratizing

20:30

housing and, like, we are, like, I am so on board with this. We are making people's lives so much better and, like, it we owe it to the world

housing and, like, we are, like, I am so on board with this. We are making people's lives so much better and, like, it we owe it to the world

20:39

to do this. And he has just shown me that it is possible, and you begin to think that rules don't apply to you. And you say it's us versus everyone, which is a common tactic in a cult, and you should always do this in a good company, which is you have you, and then you have the enemy, and everyone's out to to on the end me side, and it's us versus them. And you have to create that dynamic. And also, I felt with him whenever he would give these talks on Friday. We used we used to have this thing where Friday at four. He would give a talk. And I remember thinking, like, rules don't apply to us. Like, what yeah. And I am and I've heard stories about Travis Kalinic at Uber. And I remember the people it was like the same thing. They were like breaking laws, and they're like, There it the it wasn't these laws. We shouldn't be breaking them. It was these laws shouldn't exist and they are wrong, and we need to prove to them that they are wrong. You know what I mean? And I remember hearing that, and you just get intoxicated with it. Yeah. You know who's, who's pretty good at this. I found the from Camp MFM is Souley.

to do this. And he has just shown me that it is possible, and you begin to think that rules don't apply to you. And you say it's us versus everyone, which is a common tactic in a cult, and you should always do this in a good company, which is you have you, and then you have the enemy, and everyone's out to to on the end me side, and it's us versus them. And you have to create that dynamic. And also, I felt with him whenever he would give these talks on Friday. We used we used to have this thing where Friday at four. He would give a talk. And I remember thinking, like, rules don't apply to us. Like, what yeah. And I am and I've heard stories about Travis Kalinic at Uber. And I remember the people it was like the same thing. They were like breaking laws, and they're like, There it the it wasn't these laws. We shouldn't be breaking them. It was these laws shouldn't exist and they are wrong, and we need to prove to them that they are wrong. You know what I mean? And I remember hearing that, and you just get intoxicated with it. Yeah. You know who's, who's pretty good at this. I found the from Camp MFM is Souley.

21:36

Your friends too. You think so? Yeah. Just like when I was talking to him, I think he kinda brain raped me a little bit. Like, why? At the end. I don't know. I just at the end, he just was, like, so interested in me. And then, I was just like, did I just tell Suli, like, everything about my life and, like, everything

Your friends too. You think so? Yeah. Just like when I was talking to him, I think he kinda brain raped me a little bit. Like, why? At the end. I don't know. I just at the end, he just was, like, so interested in me. And then, I was just like, did I just tell Suli, like, everything about my life and, like, everything

21:53

Yeah. And like And he won't tell you a thing about his. No. Yeah. I was like,

Yeah. And like And he won't tell you a thing about his. No. Yeah. I was like,

21:57

how is it that, like, you're the multi millionaire, like, you have this successful business that you saw. Like, you've done all this impressive stuff, and, like, we just spent twenty minutes talking about me and, like, you know everything about me. And I don't know anything about you at the end of this. How did this happen? He's so good at it. I don't know. Yeah. That's good at it. So is Ben Levy, Sean's partner. Sean, he's really good at that, man. Ben,

how is it that, like, you're the multi millionaire, like, you have this successful business that you saw. Like, you've done all this impressive stuff, and, like, we just spent twenty minutes talking about me and, like, you know everything about me. And I don't know anything about you at the end of this. How did this happen? He's so good at it. I don't know. Yeah. That's good at it. So is Ben Levy, Sean's partner. Sean, he's really good at that, man. Ben,

22:15

I always call Ben a shark,

I always call Ben a shark,

22:17

but he's not actually a shark because he doesn't mean he's not gonna, like, harm you probably, well, maybe. I don't know. I don't think so, but he, like, he's so good where I'll have to stop myself. I'm like, dude, shut the fuck up. I don't you don't need to tell this guy all this shit. Like, it's good to be privates about some stuff. And he's so good at getting stuff out of getting stuff out of you.

but he's not actually a shark because he doesn't mean he's not gonna, like, harm you probably, well, maybe. I don't know. I don't think so, but he, like, he's so good where I'll have to stop myself. I'm like, dude, shut the fuck up. I don't you don't need to tell this guy all this shit. Like, it's good to be privates about some stuff. And he's so good at getting stuff out of getting stuff out of you.

22:36

He's really good at that. Yeah. So, yeah, those people that they are good at that. They

He's really good at that. Yeah. So, yeah, those people that they are good at that. They

22:41

Another guy is,

Another guy is,

22:43

who I found myself getting, like, intoxicated with. There's a couple people.

who I found myself getting, like, intoxicated with. There's a couple people.

22:48

Sam Bankman Freed, you know, the guy from,

Sam Bankman Freed, you know, the guy from,

22:52

what's his what? What? The the, you know, Bitcoin?

what's his what? What? The the, you know, Bitcoin?

22:55

What's his company called?

What's his company called?

22:58

You know, it's FTX. Yeah. That's right. FTX. And he has a another one, I think. Anyway, FTX, when I hear him talk, I just think, like, oh, you're right about everything. Like, I don't wanna I, like, I can't have an it's hard for me to understand anything than other than you believe because you've just logically shown to me that this is all true. Even though I'm like, you have to remind I have to remind myself, like, this guy's just a twenty nine year old smart guy, which is cool and all, but, like, he's just a guy. He's he's just a dude. He's still figuring out just like I am. But I will hear him talk, and I'm I buy into everything he's saying. And another good person is Malcolm Gladwell. If you ever read a Malcolm Gladwell book, you'll think, oh, everything you're saying is facts. In reality, a lot of it's just theories. And he'll say this is just my this is just a theory based off of the data, who knows if I'm right or wrong, this is just an idea, but I'll read his stuff. And I think, oh, this is is just how the world is. And my takeaway from that is storytelling

You know, it's FTX. Yeah. That's right. FTX. And he has a another one, I think. Anyway, FTX, when I hear him talk, I just think, like, oh, you're right about everything. Like, I don't wanna I, like, I can't have an it's hard for me to understand anything than other than you believe because you've just logically shown to me that this is all true. Even though I'm like, you have to remind I have to remind myself, like, this guy's just a twenty nine year old smart guy, which is cool and all, but, like, he's just a guy. He's he's just a dude. He's still figuring out just like I am. But I will hear him talk, and I'm I buy into everything he's saying. And another good person is Malcolm Gladwell. If you ever read a Malcolm Gladwell book, you'll think, oh, everything you're saying is facts. In reality, a lot of it's just theories. And he'll say this is just my this is just a theory based off of the data, who knows if I'm right or wrong, this is just an idea, but I'll read his stuff. And I think, oh, this is is just how the world is. And my takeaway from that is storytelling

23:51

is so important.

is so important.

23:53

It's so important.

It's so important.

23:54

I I think that Malcolm Gladwell is full crap most of his stuff is, like,

I I think that Malcolm Gladwell is full crap most of his stuff is, like,

24:00

of little to no value. Anyone who asked me how to do storytelling,

of little to no value. Anyone who asked me how to do storytelling,

24:04

I'm like, just go listen to Malcolm Glados podcast and analyze every single sentence. Like, it doesn't matter what you think of

I'm like, just go listen to Malcolm Glados podcast and analyze every single sentence. Like, it doesn't matter what you think of

24:12

what he has to say.

what he has to say.

24:13

I think he's this generation's most gifted storyteller and it's, like, not close. Dude is so good. He's so good. He's unbelievable.

I think he's this generation's most gifted storyteller and it's, like, not close. Dude is so good. He's so good. He's unbelievable.

24:20

He's unbelievable. He he gets you intoxicated as what he does. You feel like this intoxication

He's unbelievable. He he gets you intoxicated as what he does. You feel like this intoxication

24:25

and you feel like,

and you feel like,

24:27

of course, this is the answer. What you are saying is true. I have to purposely go and seek out, like, other opinions to be like, oh, well, you know, I gotta remind myself this isn't necessarily true. It might be, but maybe not.

of course, this is the answer. What you are saying is true. I have to purposely go and seek out, like, other opinions to be like, oh, well, you know, I gotta remind myself this isn't necessarily true. It might be, but maybe not.

24:39

It Ogilvy has this good quote, David Ogilvy, like, very famous copywriter and advertiser.

It Ogilvy has this good quote, David Ogilvy, like, very famous copywriter and advertiser.

24:45

They're the job of the first sentence is to get you to read the second sentence. And the job second sentence is to get you to read the third sentence. And if you read

They're the job of the first sentence is to get you to read the second sentence. And the job second sentence is to get you to read the third sentence. And if you read

24:53

Gladwell with that

Gladwell with that

24:55

lens,

lens,

24:56

that framework in mind. He's such a master. Like, the first sentence of every podcast is independently

that framework in mind. He's such a master. Like, the first sentence of every podcast is independently

25:03

extremely

extremely

25:04

engaging and interesting. And I guess you'd listen to the second sentence, which is itself extremely engaged in, like, every single sentence is a masterpiece that gets you to go into the next sentence.

engaging and interesting. And I guess you'd listen to the second sentence, which is itself extremely engaged in, like, every single sentence is a masterpiece that gets you to go into the next sentence.

25:14

Everyone should read it.

Everyone should read it.

25:17

Everyone should read and listen to as much gladwell as as they can. What's the name of his pod? I forget. It's called something history.

Everyone should read and listen to as much gladwell as as they can. What's the name of his pod? I forget. It's called something history.

25:24

Revisionist history. Rev yeah. It's good, man. And he do he does a really good job of, voice inflections. Well, it it's doesn't sound like

Revisionist history. Rev yeah. It's good, man. And he do he does a really good job of, voice inflections. Well, it it's doesn't sound like

25:32

my voice is fairly aggressive. His voice is, like, soft and welcoming and, like, warming. And so his inflections aren't like when Sean and I talk and then we, like, get down low. And then we and we come right back up. It's way more subtle. Yeah. But in everything he says is like a kind of a whisper.

my voice is fairly aggressive. His voice is, like, soft and welcoming and, like, warming. And so his inflections aren't like when Sean and I talk and then we, like, get down low. And then we and we come right back up. It's way more subtle. Yeah. But in everything he says is like a kind of a whisper.

25:48

But he's but but he, like, knows how to use empty space and silence, and then he knows how to come back in and leach you down. He gets you to come a little bit more and then I'll break it to you. You know what I mean? Like, it does these things. And I, like, I'm tripping. It's called a slippery slope. That's what I call it. Same. In the slippery slope is my name for

But he's but but he, like, knows how to use empty space and silence, and then he knows how to come back in and leach you down. He gets you to come a little bit more and then I'll break it to you. You know what I mean? Like, it does these things. And I, like, I'm tripping. It's called a slippery slope. That's what I call it. Same. In the slippery slope is my name for

26:06

that copywriting concept of the first sentence is to get you to read a second, which is get you to read a third. That's the slippery slope. I wanna pull you down that slope. Because the further I pull you along, the more bought in you get. And if you read like a Tony Robbins book, he'll say like, I'm about to tell you about one thing that's gonna change your life. And he'll spend the rest of that chapter saying, we're we're we're about to get to it. We're getting to it soon, but before we do, I need to tell you why it's important. And then, like, there's a reveal at the end. And oftentimes that reveals a little bit anticlimactic,

that copywriting concept of the first sentence is to get you to read a second, which is get you to read a third. That's the slippery slope. I wanna pull you down that slope. Because the further I pull you along, the more bought in you get. And if you read like a Tony Robbins book, he'll say like, I'm about to tell you about one thing that's gonna change your life. And he'll spend the rest of that chapter saying, we're we're we're about to get to it. We're getting to it soon, but before we do, I need to tell you why it's important. And then, like, there's a reveal at the end. And oftentimes that reveals a little bit anticlimactic,

26:36

but you're so deep down the slippery slope.

but you're so deep down the slippery slope.

26:40

That you just you're you're bought in. And so that's what Malcolm Gladwell does wonderfully. He gets me to go down this slope, and he pulls me down. And a lot of the great,

That you just you're you're bought in. And so that's what Malcolm Gladwell does wonderfully. He gets me to go down this slope, and he pulls me down. And a lot of the great,

26:50

dictators and CEOs

dictators and CEOs

26:52

and these, like, leaders, both good and bad, they were awesome at, being auditors, which is something we don't really talk about anymore. But like Obama was like I was like, I heard Obama talk and I'm like, dude,

and these, like, leaders, both good and bad, they were awesome at, being auditors, which is something we don't really talk about anymore. But like Obama was like I was like, I heard Obama talk and I'm like, dude,

27:02

whatever you say. Yes.

whatever you say. Yes.

27:04

I like this. It's seductive almost. It like really is. It's seductive.

I like this. It's seductive almost. It like really is. It's seductive.

27:08

It it's seductive, which at the the root of all this is learning how to write well and how to story tell and then if possible how to speak how to speak it.

It it's seductive, which at the the root of all this is learning how to write well and how to story tell and then if possible how to speak how to speak it.

27:17

Can can I talk about one more attribute that actually you and Sean have done a good job with recently on getting me on me about is,

Can can I talk about one more attribute that actually you and Sean have done a good job with recently on getting me on me about is,

27:24

this idea of, like, bias to action. So for me, my favorite story about this is Napoleon

this idea of, like, bias to action. So for me, my favorite story about this is Napoleon

27:29

comes into command of

comes into command of

27:31

the French army in Italy.

the French army in Italy.

27:33

And it's just been sitting there for months.

And it's just been sitting there for months.

27:36

And the the reason is they have

And the the reason is they have

27:39

don't have enough guns. They don't have enough ammunition. They don't have enough shoes. They don't have enough clothes.

don't have enough guns. They don't have enough ammunition. They don't have enough shoes. They don't have enough clothes.

27:44

They're like horribly undersupplied.

They're like horribly undersupplied.

27:46

The morale is low. And so the general before Napoleon is like, we cannot they're fighting the Austrians. We cannot go give battle to the Austrians like this. We're in a horrible state. And

The morale is low. And so the general before Napoleon is like, we cannot they're fighting the Austrians. We cannot go give battle to the Austrians like this. We're in a horrible state. And

27:57

Napoleon comes in and he's like, okay. So today,

Napoleon comes in and he's like, okay. So today,

28:01

I'm going to take account of everything that's happening in this army. You're gonna give me an accounting of exactly how many shoes we have, the status of everything. And tomorrow,

I'm going to take account of everything that's happening in this army. You're gonna give me an accounting of exactly how many shoes we have, the status of everything. And tomorrow,

28:09

we're gonna march to go fight the Austrians. And they're like, this is a horrible idea. Like, you should not do this. This army is in no shape to And he's basically like, yeah, Isaac Newton, an object at rest stays at rest, an object in motion, stays in motion. And so, like, I don't care. We're going to go attack. And so they go out, they attack, they score cheap easy victory, and then they're just rolling. Right? And then they roll through Italy and kick the crap out of the Austrians in, like, a matter of weeks. And

we're gonna march to go fight the Austrians. And they're like, this is a horrible idea. Like, you should not do this. This army is in no shape to And he's basically like, yeah, Isaac Newton, an object at rest stays at rest, an object in motion, stays in motion. And so, like, I don't care. We're going to go attack. And so they go out, they attack, they score cheap easy victory, and then they're just rolling. Right? And then they roll through Italy and kick the crap out of the Austrians in, like, a matter of weeks. And

28:34

So I, you know, I've been talking to you and Sean about doing better at how to take over the world and and getting bigger. And,

So I, you know, I've been talking to you and Sean about doing better at how to take over the world and and getting bigger. And,

28:40

I'm just like, oh, man, I have all these problems. I, like,

I'm just like, oh, man, I have all these problems. I, like,

28:44

I need more researchers, any more writers, because I have to do all this research to and both of you were just kinda like bullshit. Like, no. You don't. Just put stuff out. Like, just put out more episodes. What's wrong with you? Just put out more episodes.

I need more researchers, any more writers, because I have to do all this research to and both of you were just kinda like bullshit. Like, no. You don't. Just put stuff out. Like, just put out more episodes. What's wrong with you? Just put out more episodes.

28:55

And,

And,

28:56

and so that's something I've been focusing on is, like, it's so easy to focus on

and so that's something I've been focusing on is, like, it's so easy to focus on

29:00

all the inputs,

all the inputs,

29:02

on, like, getting everything ready, on planning, on preparing,

on, like, getting everything ready, on planning, on preparing,

29:05

and this bias to action of, like, no. No. No. No.

and this bias to action of, like, no. No. No. No.

29:09

Every single day, you need to be taking steps that have measurable outcomes,

Every single day, you need to be taking steps that have measurable outcomes,

29:14

that advance your goals forward you need to be doing and you need to have a bias towards doing those things rather than planning and preparing. Dude, and a good example of that is like, only six months ago or something. So we were fairly popular. Sean, for some reason, because he's always a little disorganized. His microphone wasn't working. And he's like, fuck it. I'm just gonna use my AirPods. I'm like, alright. Fine. And he puts his AirPods in and

that advance your goals forward you need to be doing and you need to have a bias towards doing those things rather than planning and preparing. Dude, and a good example of that is like, only six months ago or something. So we were fairly popular. Sean, for some reason, because he's always a little disorganized. His microphone wasn't working. And he's like, fuck it. I'm just gonna use my AirPods. I'm like, alright. Fine. And he puts his AirPods in and

29:39

Only one of them worked. And the other one didn't even work. It was for some reason, it was out of battery. He goes, we're just like, screw it. We're gonna record this shot with just your webcam at your one air pod. That AirPods is gonna be your microphone and your, like, how you could hear me talk. He's like, yeah. Let's do it versus waiting twenty minutes for it to get charged. We're like, no. We can't wait. We have to do it right we have to go. And,

Only one of them worked. And the other one didn't even work. It was for some reason, it was out of battery. He goes, we're just like, screw it. We're gonna record this shot with just your webcam at your one air pod. That AirPods is gonna be your microphone and your, like, how you could hear me talk. He's like, yeah. Let's do it versus waiting twenty minutes for it to get charged. We're like, no. We can't wait. We have to do it right we have to go. And,

30:00

I think that that is the way to go. I I think that the world wants you to be vanilla. The world wants to make everyone vanilla.

I think that that is the way to go. I I think that the world wants you to be vanilla. The world wants to make everyone vanilla.

30:07

And they want you to be safe. And that means planning, planning. And so so many people write on their goals for the day. I bet you there's a lot of people listening. They have one task today, which says,

And they want you to be safe. And that means planning, planning. And so so many people write on their goals for the day. I bet you there's a lot of people listening. They have one task today, which says,

30:17

plan

plan

30:19

workout or plan,

workout or plan,

30:21

you know, like, business,

you know, like, business,

30:23

like, what how I'm gonna launch this, like, plan something. It's like, that's what to do.

like, what how I'm gonna launch this, like, plan something. It's like, that's what to do.

30:27

And

And

30:28

that's really just kind of a self masturbation

that's really just kind of a self masturbation

30:32

like, it's a,

like, it's a,

30:36

it's a bullshit

it's a bullshit

30:38

way to make you think that you actually are doing something instead, you should just start and figure it out along the way because virtually everything, not everything, but almost everything related to a project is reversible.

way to make you think that you actually are doing something instead, you should just start and figure it out along the way because virtually everything, not everything, but almost everything related to a project is reversible.

30:50

Yeah. And so you should always start and so you should always just, like, just make it happen and always have a bias to action because it also is intoxicating.

Yeah. And so you should always start and so you should always just, like, just make it happen and always have a bias to action because it also is intoxicating.

30:58

Right. Right.

Right. Right.

31:00

Dude, have you ever sold anything on the internet? No.

Dude, have you ever sold anything on the internet? No.

31:05

So, like, people talk to me about, like, how do I do this? How do I do that? I'm like, dude, just whatever you do,

So, like, people talk to me about, like, how do I do this? How do I do that? I'm like, dude, just whatever you do,

31:11

build it so you can get it live tomorrow. And so then you can get just one dollar in revenue in the first five days because the second your phone goes

build it so you can get it live tomorrow. And so then you can get just one dollar in revenue in the first five days because the second your phone goes

31:21

because like I have this thing on Shopify that goes every sale I get the sec the first time you hear that,

because like I have this thing on Shopify that goes every sale I get the sec the first time you hear that,

31:28

you're like, oh, I need to feel that again. Let's go. Let's go. Let's go. Let me get you amp up. What do you hear that? And so that's why whenever people talk to me, they're like, which platform should I use for my new blog? I'm like, it don't matter. Just go to sub stack right now and get and make your blog post live tomorrow. And then the second you see traffic on the analytics, you're like, oh, I like that. That tastes good. I like how that feels. I gotta do it again. I need more. And you take another bite. And that's why whenever people talk about anything they wanna do, I'm like, if you're a noob,

you're like, oh, I need to feel that again. Let's go. Let's go. Let's go. Let me get you amp up. What do you hear that? And so that's why whenever people talk to me, they're like, which platform should I use for my new blog? I'm like, it don't matter. Just go to sub stack right now and get and make your blog post live tomorrow. And then the second you see traffic on the analytics, you're like, oh, I like that. That tastes good. I like how that feels. I gotta do it again. I need more. And you take another bite. And that's why whenever people talk about anything they wanna do, I'm like, if you're a noob,

31:56

launch right away immediately immediately. If you're like, I have this guy named Brett Attcock who sold the company for

launch right away immediately immediately. If you're like, I have this guy named Brett Attcock who sold the company for

32:02

two or three billion dollars. And as the next company, it's like a robot business, he's investing two hundred million dollars in, like, five years of research. I'm like, alright, that's cool. You're a proven hitmaker, like, take your time and, like, perfect this thing. But if you're, like, a rookie, you gotta jump right in and get that taste of dopamine immediately.

two or three billion dollars. And as the next company, it's like a robot business, he's investing two hundred million dollars in, like, five years of research. I'm like, alright, that's cool. You're a proven hitmaker, like, take your time and, like, perfect this thing. But if you're, like, a rookie, you gotta jump right in and get that taste of dopamine immediately.

32:18

Otherwise, it will never happen or just fades and you just aren't interested anymore.

Otherwise, it will never happen or just fades and you just aren't interested anymore.

32:22

So it's interesting. What you're saying reminds me a little bit of

So it's interesting. What you're saying reminds me a little bit of

32:26

like, the difference between the Greeks and the Romans. So the Greeks, like, masters of Mediterranean.

like, the difference between the Greeks and the Romans. So the Greeks, like, masters of Mediterranean.

32:30

Yes. The old Greek and Roman.

Yes. The old Greek and Roman.

32:32

Okay. Okay. Okay. Okay. Here me out, though. Because here's the thing.

Okay. Okay. Okay. Okay. Here me out, though. Because here's the thing.

32:36

The Greeks were, like, much better academics than the Romans. They knew geometry. They knew algebra. They knew, like, philosophy. Right? And the Romans were basically dumb jocks. Okay. They didn't know any of this stuff. And it turns out that Roman

The Greeks were, like, much better academics than the Romans. They knew geometry. They knew algebra. They knew, like, philosophy. Right? And the Romans were basically dumb jocks. Okay. They didn't know any of this stuff. And it turns out that Roman

32:50

construction and bridges were actually much better than Greek ones. Why is it? Because the Greeks would sit down and try and figure out the geometry

construction and bridges were actually much better than Greek ones. Why is it? Because the Greeks would sit down and try and figure out the geometry

32:57

of the best way to build a bridge. The Romans did not. The Romans just went out and built a bridge. And then it kinda crumbled. And then they're like, oh, what if we did this? And then they rebuilt it, And then that didn't work out so well. And then over the generations, they just went out and did stuff until eventually they had, like, the perfect way to build a bridge that would stand forever. Did they ever know the math behind it? They literally never did. They just went and tried stuff until they found the thing that worked best. And that was what let them take over the world. And so that just, like, backs up what you're saying of, like, you actually don't need to know why the stuff is working. You don't need to know the math behind it. You don't need to do the research. You just literally need to try stuff until you find out what works. John, what? I was gonna say, I think, you know, two things I just heard was one,

of the best way to build a bridge. The Romans did not. The Romans just went out and built a bridge. And then it kinda crumbled. And then they're like, oh, what if we did this? And then they rebuilt it, And then that didn't work out so well. And then over the generations, they just went out and did stuff until eventually they had, like, the perfect way to build a bridge that would stand forever. Did they ever know the math behind it? They literally never did. They just went and tried stuff until they found the thing that worked best. And that was what let them take over the world. And so that just, like, backs up what you're saying of, like, you actually don't need to know why the stuff is working. You don't need to know the math behind it. You don't need to do the research. You just literally need to try stuff until you find out what works. John, what? I was gonna say, I think, you know, two things I just heard was one,

33:42

and this is all kind of wrapping us back up to how this applies to, like, podcasting.

and this is all kind of wrapping us back up to how this applies to, like, podcasting.

33:48

I heard biased towards action, which is just, like, go go go. And I also heard, like, be very methodical

I heard biased towards action, which is just, like, go go go. And I also heard, like, be very methodical

33:53

with how you tell stories,

with how you tell stories,

33:55

like, my Malcolm Glad will ask.

like, my Malcolm Glad will ask.

33:57

So, like, let's just say you're starting your podcast today zero to twenty five thousand downloads, buy a source action, twenty five to a hundred thousand. Let's just say you're really dialing in the storytelling component of it. And then but sounds like you're flipping back to, okay, just bias towards action. Go go go. So, like, I think it could be helpful to go from, like, at this stage, you wanna focus on just making shit happen versus

So, like, let's just say you're starting your podcast today zero to twenty five thousand downloads, buy a source action, twenty five to a hundred thousand. Let's just say you're really dialing in the storytelling component of it. And then but sounds like you're flipping back to, okay, just bias towards action. Go go go. So, like, I think it could be helpful to go from, like, at this stage, you wanna focus on just making shit happen versus

34:20

being more methodical with how to actually level the podcast up, that kind of stuff. Can I use an example? Like, Danny Miranda, you were on his podcast a few days ago,

being more methodical with how to actually level the podcast up, that kind of stuff. Can I use an example? Like, Danny Miranda, you were on his podcast a few days ago,

34:29

Sam, and I don't think he's figured out his niche very well.

Sam, and I don't think he's figured out his niche very well.

34:34

He he needs to work on that. He he he hasn't figured it out yet. But guess what? He's in a really good position to figure it out because he just got started. He's been doing great interviews. He's super action oriented,

He he needs to work on that. He he he hasn't figured it out yet. But guess what? He's in a really good position to figure it out because he just got started. He's been doing great interviews. He's super action oriented,

34:44

and he's gonna figure it out. He's got the data. And he's got the data. Right? And now he can pivot and he can try different stuff. He can think about different ways to position it. Versus the person who is just like, no. No. No. Danny's not doing it the right way. I need to position my podcast perfectly.

and he's gonna figure it out. He's got the data. And he's got the data. Right? And now he can pivot and he can try different stuff. He can think about different ways to position it. Versus the person who is just like, no. No. No. Danny's not doing it the right way. I need to position my podcast perfectly.

34:58

No. Just start with action. You can figure out your niche and exact how to position your podcast later. Dude, it's because it's way better to execute a bad plan than it is to execute no plan.

No. Just start with action. You can figure out your niche and exact how to position your podcast later. Dude, it's because it's way better to execute a bad plan than it is to execute no plan.

35:07

And because you can change it. You you can change a bad plan into a good plan in most cases as you go, but you can't,

And because you can change it. You you can change a bad plan into a good plan in most cases as you go, but you can't,

35:13

you know, you're you're up shit Creek if you're doing nothing all day. Yep.

you know, you're you're up shit Creek if you're doing nothing all day. Yep.

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