00:00

Do you own dogecoin? You tweeted out that you owned it. Do you is that real? Yeah.

Do you own dogecoin? You tweeted out that you owned it. Do you is that real? Yeah.

00:05

Fuck. That mean, that like, it's a huge thing.

Fuck. That mean, that like, it's a huge thing.

00:08

For you?

For you?

00:10

Well, okay. So the part I didn't tweet out was that I took gains along the way.

Well, okay. So the part I didn't tweet out was that I took gains along the way.

00:15

Yeah. I feel like I could root the world I know I could be what I want to.

Yeah. I feel like I could root the world I know I could be what I want to.

00:20

I put my all in it like a day's off on a road. Let's travel never looking back. Alright, everyone. Welcome to the episode. Do me a favor. M f m pod dot com. So that's my first million, but abbreviated. So m f m pod, like podcast. So m f m pod dot com you go there right now, you're gonna see an inbox, an email form, enter your email. And each Thursday, Sean, sending out an email that does a summary of all the episodes that we've discussed or launch that week. So make sure to sign up. You'll get a description of every single episode along with all the links that we've mentioned, all the cool companies that we've mentioned, and also

I put my all in it like a day's off on a road. Let's travel never looking back. Alright, everyone. Welcome to the episode. Do me a favor. M f m pod dot com. So that's my first million, but abbreviated. So m f m pod, like podcast. So m f m pod dot com you go there right now, you're gonna see an inbox, an email form, enter your email. And each Thursday, Sean, sending out an email that does a summary of all the episodes that we've discussed or launch that week. So make sure to sign up. You'll get a description of every single episode along with all the links that we've mentioned, all the cool companies that we've mentioned, and also

00:53

we're doing a tour. So that comes out soon. But this June, we're going to June, or we're going to Austin, and then Miami, and we're gonna announce those dates and things like that. So go to m f m pod dot com and sign up, and you can be notified when all this is happening, and you'll get your weekly email that discuss the podcast. Sean, what are we talking about today? Today, we talk about peak,

we're doing a tour. So that comes out soon. But this June, we're going to June, or we're going to Austin, and then Miami, and we're gonna announce those dates and things like that. So go to m f m pod dot com and sign up, and you can be notified when all this is happening, and you'll get your weekly email that discuss the podcast. Sean, what are we talking about today? Today, we talk about peak,

01:13

a testosterone

a testosterone

01:14

subscription company. We talked about b roll, which is a small little kind of bootleg company that I think could be big, could be bigger,

subscription company. We talked about b roll, which is a small little kind of bootleg company that I think could be big, could be bigger,

01:22

and, but it does have some problems. And then we talked about a couple of gambling Gambling websites, gambling products that I think are cool zed run, which is all the rage right now, people selling digital horses for twenty million dollars,

and, but it does have some problems. And then we talked about a couple of gambling Gambling websites, gambling products that I think are cool zed run, which is all the rage right now, people selling digital horses for twenty million dollars,

01:35

and Polymarket, a place where you can go bet on anything. So we talked about that as well. And make sure to listen to towards the end or not trying to trick you. You could just skip ahead. But, we said our feelings on today's episode, and I think a lot of people are gonna like what what we had to say. But might need to listen to the first bit, the first half at least understand the context. So give it a listen. Do you guys wanna do the intro? Yeah. Let's do the intro.

and Polymarket, a place where you can go bet on anything. So we talked about that as well. And make sure to listen to towards the end or not trying to trick you. You could just skip ahead. But, we said our feelings on today's episode, and I think a lot of people are gonna like what what we had to say. But might need to listen to the first bit, the first half at least understand the context. So give it a listen. Do you guys wanna do the intro? Yeah. Let's do the intro.

01:58

I feel like I kinda fucked up that episode. I don't feel like I did a good job, but,

I feel like I kinda fucked up that episode. I don't feel like I did a good job, but,

02:03

leave leave leave leave this leave this part in too. So

leave leave leave leave this leave this part in too. So

02:08

I think it's worth.

I think it's worth.

02:11

Why do you think it was a dud?

Why do you think it was a dud?

02:13

Sometimes I just look at the clock I'm like, oh, fuck. We're halfway through the episode. And I feel like we, what have we said so far? You know? And then, like,

Sometimes I just look at the clock I'm like, oh, fuck. We're halfway through the episode. And I feel like we, what have we said so far? You know? And then, like,

02:22

that's what that's how I judge it. Abray, what did you think?

that's what that's how I judge it. Abray, what did you think?

02:25

Yeah. I thought it was a b. I thought we spent too much time on things that weren't ideas.

Yeah. I thought it was a b. I thought we spent too much time on things that weren't ideas.

02:30

So the ideas that we did talk about were things that we've talked about before, like, peak and zed run.

So the ideas that we did talk about were things that we've talked about before, like, peak and zed run.

02:34

Thought b roll is actually really cool. I'm glad we spent time on that. But overall, b. Alright. And you and you guys just didn't have the energy. Sam, you didn't bring the energy today, man.

Thought b roll is actually really cool. I'm glad we spent time on that. But overall, b. Alright. And you and you guys just didn't have the energy. Sam, you didn't bring the energy today, man.

02:43

Is that that's crazy how you could tell. I don't feel well at all.

Is that that's crazy how you could tell. I don't feel well at all.

02:47

But I didn't think that I was low energy. Dude somedays, I'm just, like, having a sluggish day, bad day. I get on this call, then I'm just I get your guys' energy. That just, like, helps me get through the day. And That's funny. No. I feel horrible. I didn't sleep well. I mean, I just feel I do feel sluggish. I just didn't I had a bad night sleep. That's so funny that that radiates. That sucks. I thought you I thought you were fine, but you usually have one or two moments in the episode that are, like, the Sam moment where you, like,

But I didn't think that I was low energy. Dude somedays, I'm just, like, having a sluggish day, bad day. I get on this call, then I'm just I get your guys' energy. That just, like, helps me get through the day. And That's funny. No. I feel horrible. I didn't sleep well. I mean, I just feel I do feel sluggish. I just didn't I had a bad night sleep. That's so funny that that radiates. That sucks. I thought you I thought you were fine, but you usually have one or two moments in the episode that are, like, the Sam moment where you, like,

03:12

get really either sided or you think somebody's really dumb and,

get really either sided or you think somebody's really dumb and,

03:17

yeah, so so that didn't happen. But let's talk about some stuff. You wanna talk about peak? Did you invest in peak? I did.

yeah, so so that didn't happen. But let's talk about some stuff. You wanna talk about peak? Did you invest in peak? I did.

03:23

When?

When?

03:25

Over the weekend. I talked to him maybe Friday.

Over the weekend. I talked to him maybe Friday.

03:28

And on the first call, I was, like,

And on the first call, I was, like,

03:31

and I was actually quite skeptical of this. So this is we'll give people a context.

and I was actually quite skeptical of this. So this is we'll give people a context.

03:35

This is one of the first ideas that we've ever discussed. As this new steam mode. I think literally

This is one of the first ideas that we've ever discussed. As this new steam mode. I think literally

03:40

episode maybe one or two of when we started doing the brainstorm. Sam goes

episode maybe one or two of when we started doing the brainstorm. Sam goes

03:45

TRT subscription.

TRT subscription.

03:47

And I was like, what? What? He's like, so I've been taking testosterone.

And I was like, what? What? He's like, so I've been taking testosterone.

03:51

TRT is testosterone replacement therapy. I've been taking testosterone,

TRT is testosterone replacement therapy. I've been taking testosterone,

03:55

and I think this could be a great business.

and I think this could be a great business.

03:58

Because, you know, if you take it, it helps you gonna keep taking it on a subscription. Like, we were talking about why the business might be great. And we were both, like, dude, that's a great idea. Why doesn't somebody do this? And, obviously, people were already doing it. And so you recently were like, hey, is this company peak that I'm investing in that does that testosterone thing? You should talk to him.

Because, you know, if you take it, it helps you gonna keep taking it on a subscription. Like, we were talking about why the business might be great. And we were both, like, dude, that's a great idea. Why doesn't somebody do this? And, obviously, people were already doing it. And so you recently were like, hey, is this company peak that I'm investing in that does that testosterone thing? You should talk to him.

04:18

And so I did. And I went in with honestly kinda like lukewarm,

And so I did. And I went in with honestly kinda like lukewarm,

04:23

expectations. I don't know why, like,

expectations. I don't know why, like,

04:26

I I don't know. I just didn't, like I didn't know how big it was gonna be. I didn't really know. Like, I I, myself, I don't take it because I'm, like, I had some concerns. Like, is this really for you, bad for you, blah, blah, blah.

I I don't know. I just didn't, like I didn't know how big it was gonna be. I didn't really know. Like, I I, myself, I don't take it because I'm, like, I had some concerns. Like, is this really for you, bad for you, blah, blah, blah.

04:36

And then I was totally convinced on the call. The guy was a the guy saw it who you introduced me to. It's an amazing communicator. Like, This guy was so good at selling me on the business. I was like,

And then I was totally convinced on the call. The guy was a the guy saw it who you introduced me to. It's an amazing communicator. Like, This guy was so good at selling me on the business. I was like,

04:48

you're gonna sell everybody your product if you can sell me this well on your business. He was a really, really talented guy.

you're gonna sell everybody your product if you can sell me this well on your business. He was a really, really talented guy.

04:55

Yeah. He he is talented. It's a it's a really it I think it's a pretty safe bet is what I think. Right. I think it's it's I think it's a safe bet, but I there so, basically, TRT is,

Yeah. He he is talented. It's a it's a really it I think it's a pretty safe bet is what I think. Right. I think it's it's I think it's a safe bet, but I there so, basically, TRT is,

05:06

I believe it, you know, I should know. I I put it in my body, but It it's I believe it's synthetic testosterone,

I believe it, you know, I should know. I I put it in my body, but It it's I believe it's synthetic testosterone,

05:12

and

and

05:13

you can put it in via

you can put it in via

05:15

like, you can rub it on your body. We should explain the problem, right, which is that. Yep. Males, you know, as you age in general, your testosterone levels go down. Right? So in your twenties, you're the stallion, and then by the time you're in your forties, your testosterone levels are, you know, I I don't know, multiples

like, you can rub it on your body. We should explain the problem, right, which is that. Yep. Males, you know, as you age in general, your testosterone levels go down. Right? So in your twenties, you're the stallion, and then by the time you're in your forties, your testosterone levels are, you know, I I don't know, multiples

05:31

less than they were in your twenties. Okay. That's just nature taking it, you know, that's father time. Okay.

less than they were in your twenties. Okay. That's just nature taking it, you know, that's father time. Okay.

05:36

But there's also, like, other issues, which is that today, a guy in his twenties and thirties has the testosterone levels of, like, a seventy year old man fifty years ago or something crazy. They there's there's some statute. And there's a lot of reasons to why why that's the case. Although,

But there's also, like, other issues, which is that today, a guy in his twenties and thirties has the testosterone levels of, like, a seventy year old man fifty years ago or something crazy. They there's there's some statute. And there's a lot of reasons to why why that's the case. Although,

05:52

doc and scientists, they're like, well, we don't exactly really know, but it could possibly be that we live like pretty soft lives. Like, there's not that much fear or, like, compared to, like, we don't have the, a death threat on a regular basis or a dying of different diseases, although maybe that's different for the last two years. We,

doc and scientists, they're like, well, we don't exactly really know, but it could possibly be that we live like pretty soft lives. Like, there's not that much fear or, like, compared to, like, we don't have the, a death threat on a regular basis or a dying of different diseases, although maybe that's different for the last two years. We,

06:09

we,

we,

06:11

drink plastic. We or we drink out of plastic.

drink plastic. We or we drink out of plastic.

06:14

What else did they say? We we smoke less, which a lot of people think nicotine and,

What else did they say? We we smoke less, which a lot of people think nicotine and,

06:19

just testosterone levels are are correlated.

just testosterone levels are are correlated.

06:22

And there's a variety of other reasons. But, basically, the average person's t level, the average per the average boy man, their, the twenty five year old is like that of, like, a fifty six year old yada yada yada. And what that means

And there's a variety of other reasons. But, basically, the average person's t level, the average per the average boy man, their, the twenty five year old is like that of, like, a fifty six year old yada yada yada. And what that means

06:34

is a lot of guys what testosterone? Okay. So you're just gonna have big muscles and look at naked. That's kinda actually kinda like a secondary thing. The first thing is that you're actually becoming incredibly depressed in, like, bum. And you just don't feel like I call it like aggressiveness, but it's not really like I wanna fight you aggressiveness. It's like I can I'm, like, a little bit more confident and I have a purpose. Anyway,

is a lot of guys what testosterone? Okay. So you're just gonna have big muscles and look at naked. That's kinda actually kinda like a secondary thing. The first thing is that you're actually becoming incredibly depressed in, like, bum. And you just don't feel like I call it like aggressiveness, but it's not really like I wanna fight you aggressiveness. It's like I can I'm, like, a little bit more confident and I have a purpose. Anyway,

06:56

I got tested for this and I had a low t, and I've I tried a lot of different solutions. So I tried this company. It's pretty great. I I think it's I think it's a I think it could be pretty cool. I think they they're doing pretty big numbers already. We'll see if they can pull it off. I think a company like, a testosterone business This is one of those companies. I think Sean, you said it one day where you're like, there's a bunch of different risks here. There's technological risk. Like, can you actually build it? There's market risk. Like, does the market actually want this? In this case, those two things aren't risks. The third risk is operational excellence.

I got tested for this and I had a low t, and I've I tried a lot of different solutions. So I tried this company. It's pretty great. I I think it's I think it's a I think it could be pretty cool. I think they they're doing pretty big numbers already. We'll see if they can pull it off. I think a company like, a testosterone business This is one of those companies. I think Sean, you said it one day where you're like, there's a bunch of different risks here. There's technological risk. Like, can you actually build it? There's market risk. Like, does the market actually want this? In this case, those two things aren't risks. The third risk is operational excellence.

07:26

Are you competent enough to pull this off? And that's the risk that they have. And I actually think that's a that's a pretty easy risk because that's a commodity. I mean, there there's there if you overpay

Are you competent enough to pull this off? And that's the risk that they have. And I actually think that's a that's a pretty easy risk because that's a commodity. I mean, there there's there if you overpay

07:35

a handful of Uber employees, they're gonna figure out the problem.

a handful of Uber employees, they're gonna figure out the problem.

07:38

Yeah. You go find the guy who opened up Uber's, like Atlanta business, and you're like, hey. I need, you. You're you are an operational person. I need you to come here and solve this problem. By the way, I think I've invested in four companies. And, like, on the founding team of each of them was, like, I opened up Uber in I ran Uber's Canada business. I went there first to open it, I became the GM. Or, like,

Yeah. You go find the guy who opened up Uber's, like Atlanta business, and you're like, hey. I need, you. You're you are an operational person. I need you to come here and solve this problem. By the way, I think I've invested in four companies. And, like, on the founding team of each of them was, like, I opened up Uber in I ran Uber's Canada business. I went there first to open it, I became the GM. Or, like,

08:00

there's a Uber competitor, Uber for flowers, if I bloomed that. I invested in the guy who, like, ran that because

there's a Uber competitor, Uber for flowers, if I bloomed that. I invested in the guy who, like, ran that because

08:06

It's like these guys have operational excellence. They just needed to find a good market that, really wants products. So I think you're right that

It's like these guys have operational excellence. They just needed to find a good market that, really wants products. So I think you're right that

08:13

the market does want this, but there is, you know, an education step that has to be done. Product. Yeah. They've almost do a product product, Chris.

the market does want this, but there is, you know, an education step that has to be done. Product. Yeah. They've almost do a product product, Chris.

08:21

But it really is about regulation and operational excellence. So do they have regulatory risks And do they have operational excellence? Because you have to properly handle it. Right? The flow is

But it really is about regulation and operational excellence. So do they have regulatory risks And do they have operational excellence? Because you have to properly handle it. Right? The flow is

08:31

they don't just give testosterone to anybody. You take a test. So you at home finger prick. You send the blood to the lab. The lab gets, you know, gets reviewed by a doctor, and the doctor says, yeah, your your levels are great or your levels are low. And if your levels are low, we can offer you a prescription if you want. And, and then when you get the prescription, they need to keep measuring over time to see if your levels are improving or not and and that sort of thing. And so there's a big, kinda, like, time lag. It's not just, like,

they don't just give testosterone to anybody. You take a test. So you at home finger prick. You send the blood to the lab. The lab gets, you know, gets reviewed by a doctor, and the doctor says, yeah, your your levels are great or your levels are low. And if your levels are low, we can offer you a prescription if you want. And, and then when you get the prescription, they need to keep measuring over time to see if your levels are improving or not and and that sort of thing. And so there's a big, kinda, like, time lag. It's not just, like,

08:57

you know, buying a thing off Amazon or two days later, to check your house, and there's no risk in in playing with that toy. It's like, no, there's risks. This is actual medical It's a medical, it's a digital medical workflow, and those are new. So, like, all of the telehealth,

you know, buying a thing off Amazon or two days later, to check your house, and there's no risk in in playing with that toy. It's like, no, there's risks. This is actual medical It's a medical, it's a digital medical workflow, and those are new. So, like, all of the telehealth,

09:10

products are like this, Hims and Ro are probably the most successful versions of these where they took Viagra,

products are like this, Hims and Ro are probably the most successful versions of these where they took Viagra,

09:16

and they said, okay. How do we market to people who might have erectile dysfunction?

and they said, okay. How do we market to people who might have erectile dysfunction?

09:21

How do we get them a prescription? How do we so how do we pair a a person on Facebook who sees our ad to a doctor who can prescribe them

How do we get them a prescription? How do we so how do we pair a a person on Facebook who sees our ad to a doctor who can prescribe them

09:30

you know, that they had that they had diagnosed them with erectile dysfunction, prescribe them a medicine, and how do we create the generic version of Viagra? How do we take this product and how do we sell it? And then how do we do that profitably. Right? So similar similar mindset. Those have become multi billion dollar companies. And I think that there's more to come in that vein. I've invested a couple of peak being the latest, but Yeah. I think this is great. And you like you said,

you know, that they had that they had diagnosed them with erectile dysfunction, prescribe them a medicine, and how do we create the generic version of Viagra? How do we take this product and how do we sell it? And then how do we do that profitably. Right? So similar similar mindset. Those have become multi billion dollar companies. And I think that there's more to come in that vein. I've invested a couple of peak being the latest, but Yeah. I think this is great. And you like you said,

09:51

the thing I would have been worried about was twofold. One,

the thing I would have been worried about was twofold. One,

09:55

does this really work on what are the side effects And as he was talking me through it, I was like, okay. Well, you're very convincing, but, obviously, you're somewhat biased, right, you're like the owner of this company.

does this really work on what are the side effects And as he was talking me through it, I was like, okay. Well, you're very convincing, but, obviously, you're somewhat biased, right, you're like the owner of this company.

10:04

But he started as a user of the product. So I think it is somewhat organic.

But he started as a user of the product. So I think it is somewhat organic.

10:08

But I was like, okay, that sounds good. I'm gonna do some independent research, and I'll figure this out for myself too. The second thing was I didn't like the idea of injecting myself in the butt or, I don't know, what are you what are you ingest yourself? The thigh? I put it in my thigh, and it doesn't hurt at all. I do it two days a week. And

But I was like, okay, that sounds good. I'm gonna do some independent research, and I'll figure this out for myself too. The second thing was I didn't like the idea of injecting myself in the butt or, I don't know, what are you what are you ingest yourself? The thigh? I put it in my thigh, and it doesn't hurt at all. I do it two days a week. And

10:25

So why don't you take the gummy or, like, the cream? That seems like, like, a gummy seems way better than a shot. I got used to it, and I didn't wanna deviate.

So why don't you take the gummy or, like, the cream? That seems like, like, a gummy seems way better than a shot. I got used to it, and I didn't wanna deviate.

10:34

Is I had a provider that only did the shot and I just was like, yeah, I'm used to it. It also like feels like

Is I had a provider that only did the shot and I just was like, yeah, I'm used to it. It also like feels like

10:40

it's gonna work better. I don't actually know if it does, then I asked him this. I go I go what? He he said he has all three, and I go, why would anybody choose the shot? He goes, actually, if you look in popularity, our shot is the most popular, and the second is this and the third is this. And I said, is that because it's more effective?

it's gonna work better. I don't actually know if it does, then I asked him this. I go I go what? He he said he has all three, and I go, why would anybody choose the shot? He goes, actually, if you look in popularity, our shot is the most popular, and the second is this and the third is this. And I said, is that because it's more effective?

10:57

And he goes, no. It's not more effective. In fact, the cream is the most effective,

And he goes, no. It's not more effective. In fact, the cream is the most effective,

11:01

but,

but,

11:02

but people believe there's a there's there's a

but people believe there's a there's there's a

11:04

that the shot oh, this is I'm doing the real thing. I'm getting the the full effect of this. And I thought, oh, that's funny how that, like, perception is reality. Yeah. So I like it. But I've been doing it for a while. And,

that the shot oh, this is I'm doing the real thing. I'm getting the the full effect of this. And I thought, oh, that's funny how that, like, perception is reality. Yeah. So I like it. But I've been doing it for a while. And,

11:15

this isn't like a peak,

this isn't like a peak,

11:17

commercial because and so we'll be explicit about this. Sean and I both have a financial incentive in this company. We are both the investors of this company, but, it's it's sick. We've been talking about TRT for a while. I'm a fan. And, I've been taking it now for two or three years.

commercial because and so we'll be explicit about this. Sean and I both have a financial incentive in this company. We are both the investors of this company, but, it's it's sick. We've been talking about TRT for a while. I'm a fan. And, I've been taking it now for two or three years.

11:32

It changed my body. I didn't take it for my body, but it changed

It changed my body. I didn't take it for my body, but it changed

11:36

in a good way.

in a good way.

11:37

I think they'll be at a hundred million in sales in the next three years. That's my my prediction, my bet. Yeah. I believe that. The question is who buys it? And,

I think they'll be at a hundred million in sales in the next three years. That's my my prediction, my bet. Yeah. I believe that. The question is who buys it? And,

11:46

I don't know yet. I mean, it's a pretty taboo thing. So they gotta fight some taboo

I don't know yet. I mean, it's a pretty taboo thing. So they gotta fight some taboo

11:50

stuff. But, yeah, we'll see. I mean, because people's, when I say they're like, oh, you're taking steroids and I joke. I'll be like, yeah, I take steroids. It's not actually steroids. Right? It's not an anabolic steroid. Steroid.

stuff. But, yeah, we'll see. I mean, because people's, when I say they're like, oh, you're taking steroids and I joke. I'll be like, yeah, I take steroids. It's not actually steroids. Right? It's not an anabolic steroid. Steroid.

12:01

But they do they've got some they've got a little bit of culture up a battle fight, but I think people are gonna be open minded to this, actually, more than I ever thought. I know a lot of people who take TRT, you know, and I was shocked that,

But they do they've got some they've got a little bit of culture up a battle fight, but I think people are gonna be open minded to this, actually, more than I ever thought. I know a lot of people who take TRT, you know, and I was shocked that,

12:12

that that many people do. I thought I was gonna be the only one. Especially because Joe Brogan, aka, the male Oprah,

that that many people do. I thought I was gonna be the only one. Especially because Joe Brogan, aka, the male Oprah,

12:19

does it and vouches for it. I think that's goes a big way. Like, that guy has, like, a pretty massive

does it and vouches for it. I think that's goes a big way. Like, that guy has, like, a pretty massive

12:24

mainstream following. And,

mainstream following. And,

12:27

when he normalizes something,

when he normalizes something,

12:30

it's just a matter of time. You know, first, his diehards will go do it. Then the other people get curious and start to check check it out. And eventually, as he gets more popular, people will remember that

it's just a matter of time. You know, first, his diehards will go do it. Then the other people get curious and start to check check it out. And eventually, as he gets more popular, people will remember that

12:39

Joe Vouch four. Joe, Joe, Joe does you know, I think that goes a long way. Just like Oprah had a big effect on a lot of businesses. I think a person of Joe rogan's magnitude is actually not just any other influencer.

Joe Vouch four. Joe, Joe, Joe does you know, I think that goes a long way. Just like Oprah had a big effect on a lot of businesses. I think a person of Joe rogan's magnitude is actually not just any other influencer.

12:49

Do you wanna talk about some of these ideas that you have you've got some amazing ideas. Do you wanna talk about Zed? That's crazy. Let's talk about ZED. Okay. So we both we mentioned ZED on the pod before. Why don't you explain what it is and then No. You do it. It it's so This is, this is, like, perfect for you. This is, like, for you. This is, like, a Sean company. Okay. It's that's really simple. Zed is a, it's digital horse race So if you've ever been to a horse racing track, super fun, you know, Saturday, Sunday experience, you go to a track. There's a bunch of horses. You don't know anything about horse racing, then you don't know anything about the strategy. You look at the sheep, you know, what do you do at a horse racing event? You sort of drink and you bet. And, and so the betting part is there's eight horses that are about to run. Don't know anything about any of the horses. You look at the names, and they all got funny names, like, you know,

Do you wanna talk about some of these ideas that you have you've got some amazing ideas. Do you wanna talk about Zed? That's crazy. Let's talk about ZED. Okay. So we both we mentioned ZED on the pod before. Why don't you explain what it is and then No. You do it. It it's so This is, this is, like, perfect for you. This is, like, for you. This is, like, a Sean company. Okay. It's that's really simple. Zed is a, it's digital horse race So if you've ever been to a horse racing track, super fun, you know, Saturday, Sunday experience, you go to a track. There's a bunch of horses. You don't know anything about horse racing, then you don't know anything about the strategy. You look at the sheep, you know, what do you do at a horse racing event? You sort of drink and you bet. And, and so the betting part is there's eight horses that are about to run. Don't know anything about any of the horses. You look at the names, and they all got funny names, like, you know,

13:34

you know, mother's last hope or something like that. And then you're like, You know what? I think mother's last hope might win. I'm gonna bet fifty bucks on mother's last hope. Ninety on, you know,

you know, mother's last hope or something like that. And then you're like, You know what? I think mother's last hope might win. I'm gonna bet fifty bucks on mother's last hope. Ninety on, you know,

13:44

Sampar's ponytail. And then the last one, you know, is like whatever. Me lucky charms. And so you bet on three horses out of the eight. The horses run across. You're cheering like crazy. You just want your horses to win. They maybe they do, they maybe they don't. And,

Sampar's ponytail. And then the last one, you know, is like whatever. Me lucky charms. And so you bet on three horses out of the eight. The horses run across. You're cheering like crazy. You just want your horses to win. They maybe they do, they maybe they don't. And,

13:57

and whatever. It's a good time. And so horse racing is almost like the purest form of gambling because you really don't there's really no strategy that you don't need any skill or strategy but you're safe because really the other people also don't have any skill or strategy. So it's not like a poker table where if you don't know what you're doing, you'll get taken advantage of.

and whatever. It's a good time. And so horse racing is almost like the purest form of gambling because you really don't there's really no strategy that you don't need any skill or strategy but you're safe because really the other people also don't have any skill or strategy. So it's not like a poker table where if you don't know what you're doing, you'll get taken advantage of.

14:15

Horse racing is is very simple in that way. So what ZED did was they brought that online. Okay. Well, that's that seems kinda niche. The smart thing was they brought it online in the crypto format. So the way it works is,

Horse racing is is very simple in that way. So what ZED did was they brought that online. Okay. Well, that's that seems kinda niche. The smart thing was they brought it online in the crypto format. So the way it works is,

14:28

it is a crypto project. It is an NFT project, which we just talked about before. So you go on zed and you can buy a horse. So you can, you can buy a horse or you can breed two horses together.

it is a crypto project. It is an NFT project, which we just talked about before. So you go on zed and you can buy a horse. So you can, you can buy a horse or you can breed two horses together.

14:39

And,

And,

14:40

and so you'll have a horse, and then you can race your horse, and then your horse can win for you, or it can lose for you. It's sort of like a little Tomah got you pet of yours.

and so you'll have a horse, and then you can race your horse, and then your horse can win for you, or it can lose for you. It's sort of like a little Tomah got you pet of yours.

14:48

And, and every horse has, like, these characteristics. So there's, like, a probability. When you breed your horse or when you buy your horse, there's, like, a probability it's gonna be, like, a small fraction of chance. It's gonna be the LeBron James of horses. It's so athletic. It's just gonna win every race. And then there's a probability it's gonna be average or below average.

And, and every horse has, like, these characteristics. So there's, like, a probability. When you breed your horse or when you buy your horse, there's, like, a probability it's gonna be, like, a small fraction of chance. It's gonna be the LeBron James of horses. It's so athletic. It's just gonna win every race. And then there's a probability it's gonna be average or below average.

15:06

And,

And,

15:07

so there's a gambling aspect just in the breeding and buying of horses,

so there's a gambling aspect just in the breeding and buying of horses,

15:11

not just the races themselves.

not just the races themselves.

15:13

And so people are going on there. They're co they're buying and collecting horses like their Pokemon, and they race them against each other, and they win money. And these guys are crushing it. So Yeah. So this what Sean just said, it so the URL is zed dot run. So zed dot run

And so people are going on there. They're co they're buying and collecting horses like their Pokemon, and they race them against each other, and they win money. And these guys are crushing it. So Yeah. So this what Sean just said, it so the URL is zed dot run. So zed dot run

15:28

Well, he just described. It sounds kind of silly. And look, like, it is silly, I guess. They all, I guess gambling is silly, but whatever. It's fun. And it and and the artwork is cool. And what he just sounds sounds like a small idea, but their numbers are are astonishing. So go ahead. What are the numbers? They, they sell horses, like, in a in a batch. So it'll be like, you know, in June, they'll do, like, a drop of new horses that you can go by. And So they just did a drop, few days, two days ago, I think, three days ago. So they did a drop, and,

Well, he just described. It sounds kind of silly. And look, like, it is silly, I guess. They all, I guess gambling is silly, but whatever. It's fun. And it and and the artwork is cool. And what he just sounds sounds like a small idea, but their numbers are are astonishing. So go ahead. What are the numbers? They, they sell horses, like, in a in a batch. So it'll be like, you know, in June, they'll do, like, a drop of new horses that you can go by. And So they just did a drop, few days, two days ago, I think, three days ago. So they did a drop, and,

15:59

it was eighteen million in digital horse sales. So they sold eighteen million dollars of

it was eighteen million in digital horse sales. So they sold eighteen million dollars of

16:05

digital horses

digital horses

16:06

to two thousand four hundred buyers.

to two thousand four hundred buyers.

16:09

The top spender paid about eight hundred thousand dollars.

The top spender paid about eight hundred thousand dollars.

16:12

And the top hundreds spenders spent eight point three million dollars.

And the top hundreds spenders spent eight point three million dollars.

16:16

And,

And,

16:17

and so what's on what's happening here under the hood is that

and so what's on what's happening here under the hood is that

16:20

there's a group of people who are

there's a group of people who are

16:23

investors, and they believe in NFTs.

investors, and they believe in NFTs.

16:25

They love to gamble. And what have One of my friends is those guys well, Joe, we'll just say, Joe, he he spent six figures on it. That's amazing. We're gonna have one of the biggest whales on the pot. I forgot to tell you this, the, one of the biggest whales in this whole space and the NFT space reached out and he has a crazy story. And he's like, I'd love to come tell the story on your pot. So so we should have him on. He will go in more in-depth with him there. But My understanding is that there's these people that were really big into daily fantasy. Like, they play Draft Kings fan Dual, and these were the whales there. And then, you know, they were doing daily fantasy for a while. And then Topshot came out NBA top shot, and they went heavy into top shot. They bought a bunch of top shot things. They're buying and selling from each other. And that was driving up the prices.

They love to gamble. And what have One of my friends is those guys well, Joe, we'll just say, Joe, he he spent six figures on it. That's amazing. We're gonna have one of the biggest whales on the pot. I forgot to tell you this, the, one of the biggest whales in this whole space and the NFT space reached out and he has a crazy story. And he's like, I'd love to come tell the story on your pot. So so we should have him on. He will go in more in-depth with him there. But My understanding is that there's these people that were really big into daily fantasy. Like, they play Draft Kings fan Dual, and these were the whales there. And then, you know, they were doing daily fantasy for a while. And then Topshot came out NBA top shot, and they went heavy into top shot. They bought a bunch of top shot things. They're buying and selling from each other. And that was driving up the prices.

17:08

And, and they have these huge top shot collections, and now top shot was worth a lot more money, and they did well there. And then they said, alright. Great. What's the next top shot? And they went to Zed run, and Zed run is the next top shot. And so So on that eighteen million, where do the proceeds go?

And, and they have these huge top shot collections, and now top shot was worth a lot more money, and they did well there. And then they said, alright. Great. What's the next top shot? And they went to Zed run, and Zed run is the next top shot. And so So on that eighteen million, where do the proceeds go?

17:23

So

So

17:24

I think it goes to Zed. I don't think there's anybody else to go to here. So I think Zed basically mince the horses

I think it goes to Zed. I don't think there's anybody else to go to here. So I think Zed basically mince the horses

17:31

And, and they they buy them. Alright. So that, so Zed gets the sort of initial sale. And then from there,

And, and they they buy them. Alright. So that, so Zed gets the sort of initial sale. And then from there,

17:38

you know, if I sell my horse to you, I get I get the proceeds of that sale then from from there, there's maybe some transaction fee. So I think that's it. I don't think there's any other, like, I don't think there's minors and other stuff involved, but I could be wrong. I who looks at the and and then we buy your horse, and then what's the likelihood that your horse is gonna win a race? Is it is it do they establish? You basically when you're buying a horse, you're buying the you that probability that it's gonna win?

you know, if I sell my horse to you, I get I get the proceeds of that sale then from from there, there's maybe some transaction fee. So I think that's it. I don't think there's any other, like, I don't think there's minors and other stuff involved, but I could be wrong. I who looks at the and and then we buy your horse, and then what's the likelihood that your horse is gonna win a race? Is it is it do they establish? You basically when you're buying a horse, you're buying the you that probability that it's gonna win?

18:02

I'm I'm out of my pay grade here. I don't know exactly how the horse racing probabilities work. You know, well, how does the slot machine work? I'm not exactly sure. I just know I pulled the lever and we're looking for looking for cherries. So So

I'm I'm out of my pay grade here. I don't know exactly how the horse racing probabilities work. You know, well, how does the slot machine work? I'm not exactly sure. I just know I pulled the lever and we're looking for looking for cherries. So So

18:12

It's crazy. So let me tell you, I'll give you some insight baseball here.

It's crazy. So let me tell you, I'll give you some insight baseball here.

18:16

Sean talked about she told me about this,

Sean talked about she told me about this,

18:20

sixty days ago, maybe.

sixty days ago, maybe.

18:21

Like, you Our friend Narendra told us about it. But told both of us about it. Yes. And you brought up a podcast, and this was was this sixty days ago, maybe, two months ago? And you guys described it. And I was like, this is silly, but

Like, you Our friend Narendra told us about it. But told both of us about it. Yes. And you brought up a podcast, and this was was this sixty days ago, maybe, two months ago? And you guys described it. And I was like, this is silly, but

18:33

Sean's been pretty spot on with some of the stuff. Narendra's been spot on as well. He he was early in the clubhouse. Even you know, he he he sees shit. And

Sean's been pretty spot on with some of the stuff. Narendra's been spot on as well. He he was early in the clubhouse. Even you know, he he he sees shit. And

18:42

I contacted

I contacted

18:44

the founders of Zed, and I got him on the phone, and I spent like an hour talking to him. And they're raising money. And I was like, I'm in. They're gonna let me invest. And they took a week, and they said, no. We don't have either I they they did it was a vague either, like, they don't have room or they're not sure if they're gonna raise,

the founders of Zed, and I got him on the phone, and I spent like an hour talking to him. And they're raising money. And I was like, I'm in. They're gonna let me invest. And they took a week, and they said, no. We don't have either I they they did it was a vague either, like, they don't have room or they're not sure if they're gonna raise,

19:02

re regardless, well, that's cool.

re regardless, well, that's cool.

19:05

But it's pretty nuts the amount of interest that they have been getting. And the founders were really cool guys, and I was devastated. I didn't get didn't get in. You guys are listening. Call me.

But it's pretty nuts the amount of interest that they have been getting. And the founders were really cool guys, and I was devastated. I didn't get didn't get in. You guys are listening. Call me.

19:16

Right. It's it's pretty crazy, like, how much interest that this company is getting.

Right. It's it's pretty crazy, like, how much interest that this company is getting.

19:21

Yeah. Exactly.

Yeah. Exactly.

19:22

And so so, you know, I was I almost bought a ten thousand dollar digital horse over the weekend because,

And so so, you know, I was I almost bought a ten thousand dollar digital horse over the weekend because,

19:27

I wanted to get in before this drop, and I just got busy with mother's day stuff and didn't didn't get around to it. But I think, you know, I I don't know if there's a good investment or bad investment. I would my personal opinion is that this is gonna have a hype cycle, and the prices are gonna go up. It's gonna be like, oh, my god. There's you know, this company's done three hundred three hundred million dollars of digital horse sales. And then, you know, four hundred days from now,

I wanted to get in before this drop, and I just got busy with mother's day stuff and didn't didn't get around to it. But I think, you know, I I don't know if there's a good investment or bad investment. I would my personal opinion is that this is gonna have a hype cycle, and the prices are gonna go up. It's gonna be like, oh, my god. There's you know, this company's done three hundred three hundred million dollars of digital horse sales. And then, you know, four hundred days from now,

19:50

We're gonna be like members that run. That was that was a fun four weeks. Alright. Kinda like kinda like be a big cloud. Kinda like bit cloud, kinda like top shot, kinda like clubhouse. Right? Like, the this is not uncommon. And it's not really even a knock on them. Like, look, they did better than ninety nine percent of startups that get a hype cycle. But,

We're gonna be like members that run. That was that was a fun four weeks. Alright. Kinda like kinda like be a big cloud. Kinda like bit cloud, kinda like top shot, kinda like clubhouse. Right? Like, the this is not uncommon. And it's not really even a knock on them. Like, look, they did better than ninety nine percent of startups that get a hype cycle. But,

20:08

I don't see how much longevity there is here because

I don't see how much longevity there is here because

20:12

it's the the trick is when the primary value is speculation,

it's the the trick is when the primary value is speculation,

20:17

then it's hard for something to sustain. And then here, it's like primary value number one is speculation. I'm gonna get this horse. I'm gonna sell it for more. Primary value two is a game. And both games and speculation,

then it's hard for something to sustain. And then here, it's like primary value number one is speculation. I'm gonna get this horse. I'm gonna sell it for more. Primary value two is a game. And both games and speculation,

20:28

you know, sort of,

you know, sort of,

20:30

fade over time,

fade over time,

20:31

with everything except for Bitcoin, because for Bitcoin, the speculation is actually what makes it valuable.

with everything except for Bitcoin, because for Bitcoin, the speculation is actually what makes it valuable.

20:39

You know, people speculate that the price will go higher, the higher the price goes, the more it actually is a store of value. So the speculation actually creates the product.

You know, people speculate that the price will go higher, the higher the price goes, the more it actually is a store of value. So the speculation actually creates the product.

20:47

Whereas, that's not the case for Zit. Do you ever ask yourself

Whereas, that's not the case for Zit. Do you ever ask yourself

20:51

how

how

20:52

are we gonna build or how, you know,

are we gonna build or how, you know,

20:55

individually? How do we make stuff on the internet that can actually last twenty, thirty, forty, fifty years. Because you think of the things that are in the top,

individually? How do we make stuff on the internet that can actually last twenty, thirty, forty, fifty years. Because you think of the things that are in the top,

21:04

fifty companies right now. Most of them I bet that are tech based

fifty companies right now. Most of them I bet that are tech based

21:08

are launched inside the last fifteen Palids Google, twenty years

are launched inside the last fifteen Palids Google, twenty years

21:12

old.

old.

21:13

Ish? Yeah.

Ish? Yeah.

21:15

The year two thousand, maybe, or ninety six or twenty five. Yeah. Everything's so new and changes so rapidly. Do you ever ask yourself you gonna create something that can last a long time or you not care about that? I don't really care about that. What I do care about, I guess, like, my view is that you gotta go on either end of the spectrum, either

The year two thousand, maybe, or ninety six or twenty five. Yeah. Everything's so new and changes so rapidly. Do you ever ask yourself you gonna create something that can last a long time or you not care about that? I don't really care about that. What I do care about, I guess, like, my view is that you gotta go on either end of the spectrum, either

21:32

you try to build something that's gonna be really defensible and valuable and really what what I mean, so for me, it's not about something lasting over time. It's this one theory, which is

you try to build something that's gonna be really defensible and valuable and really what what I mean, so for me, it's not about something lasting over time. It's this one theory, which is

21:42

does it have a positive flywheel? Which means the more people who use it and the longer it's around, does it become more and more valuable? There's the sum something called the law of increasing returns.

does it have a positive flywheel? Which means the more people who use it and the longer it's around, does it become more and more valuable? There's the sum something called the law of increasing returns.

21:51

And so I wanna be in a business that's like that. Might be hard to get the final turning.

And so I wanna be in a business that's like that. Might be hard to get the final turning.

21:57

Explain that. What does that mean? Yeah. So, like, an example of is as many, but let's say, Amazon or to Amazon is the classic example of this. So what makes a shopping store valuable

Explain that. What does that mean? Yeah. So, like, an example of is as many, but let's say, Amazon or to Amazon is the classic example of this. So what makes a shopping store valuable

22:08

A store is valuable if it has large selection,

A store is valuable if it has large selection,

22:12

low prices, and fast delivery.

low prices, and fast delivery.

22:15

So with Amazon, for every single customer that comes on for every single product that they add to it. They're increasing

So with Amazon, for every single customer that comes on for every single product that they add to it. They're increasing

22:21

the variety,

the variety,

22:23

available to that customer because they have so many customers, they can offer the lowest prices.

available to that customer because they have so many customers, they can offer the lowest prices.

22:28

Because they have so many customers and so much as, like,

Because they have so many customers and so much as, like,

22:32

built up, you know, sort of supply chain infrastructure to

built up, you know, sort of supply chain infrastructure to

22:36

behind their thing, they can offer the fastest delivery. And so for them, every new customer or every new merchant

behind their thing, they can offer the fastest delivery. And so for them, every new customer or every new merchant

22:42

is just like it's kinda like you used to say with the hustle. Every email is a wind you know, we're a pirate ship and every email subscriber is a little wind in our sales. It's that, but basically it makes it better for everybody else. The classic example of this Facebook. Right? So every person who joins Facebook makes Facebook more valuable to all the other people on Facebook.

is just like it's kinda like you used to say with the hustle. Every email is a wind you know, we're a pirate ship and every email subscriber is a little wind in our sales. It's that, but basically it makes it better for everybody else. The classic example of this Facebook. Right? So every person who joins Facebook makes Facebook more valuable to all the other people on Facebook.

23:00

And so in in the beginning when Facebook has zero people on it. It's not very valuable to anybody. Even the first ten people, it's not very valuable to anybody. But once it gets every additional person,

And so in in the beginning when Facebook has zero people on it. It's not very valuable to anybody. Even the first ten people, it's not very valuable to anybody. But once it gets every additional person,

23:10

the thing gets more defensible over time. It gets more valuable to its existing customers, which makes it harder for anybody to compete. And they don't have to do a new thing. They don't have to come up with a new idea. Or a new business line, like, all they had to do was just get more people using it because the people were the value,

the thing gets more defensible over time. It gets more valuable to its existing customers, which makes it harder for anybody to compete. And they don't have to do a new thing. They don't have to come up with a new idea. Or a new business line, like, all they had to do was just get more people using it because the people were the value,

23:26

and Uber. Same thing. Every additional driver on the road,

and Uber. Same thing. Every additional driver on the road,

23:31

makes the the the the service more valuable to everybody because you get faster pickup times.

makes the the the the service more valuable to everybody because you get faster pickup times.

23:36

And faster pickup times means more people will take rides. More people take rides means more dollars available for drivers, which means more drivers on the road, which means faster pickup times again. Right? So, like, that's the

And faster pickup times means more people will take rides. More people take rides means more dollars available for drivers, which means more drivers on the road, which means faster pickup times again. Right? So, like, that's the

23:46

law of increasing returns. So so that's what you really want is what's called a positive flywheel. So I care about that a lot because business is really hard anyways.

law of increasing returns. So so that's what you really want is what's called a positive flywheel. So I care about that a lot because business is really hard anyways.

23:56

But when you don't have that, you're just always working harder and harder to get more whereas with those businesses, you work extremely hard at the beginning to get it going, but then momentum starts to be on your side. And I like that.

But when you don't have that, you're just always working harder and harder to get more whereas with those businesses, you work extremely hard at the beginning to get it going, but then momentum starts to be on your side. And I like that.

24:10

I and I used to be, and and I and I have to fight You and I are quite I don't know if you are, but I would I'm you might be. Where

I and I used to be, and and I and I have to fight You and I are quite I don't know if you are, but I would I'm you might be. Where

24:18

where I like to take shortcuts when I first start stuff. Right? At least I, like, I used to. I'm like, but going here. Yeah. Yeah. Like, let me, like, because I was always really good. I'm like, I can blunt. I can, I can, I can, you know, brute force this? I I people always just say like,

where I like to take shortcuts when I first start stuff. Right? At least I, like, I used to. I'm like, but going here. Yeah. Yeah. Like, let me, like, because I was always really good. I'm like, I can blunt. I can, I can, I can, you know, brute force this? I I people always just say like,

24:32

well,

well,

24:33

you know, if you wanna check on a tree, you should spend most of your time sharpening your ax. I'm like, Fuck that. Give me a sledgehammer with Pammer. I'm gonna start banging and by the time you're done with your sharpening, I'm gonna knock this off right through. Yeah. Yeah. I'm like, just get out the way. I'm gonna use strength and just and just will, you know, force of will, and I'm gonna get it done. And that I that actually is super effective. A lot of times, but it's incredibly harmful some of the time because I have taken shortcuts where I'm like, man, had I done in this this way into slowed down and done it the right way, I would have been it would have paid huge dividends eight months, ten months, fourteen months later. Right. I wish I would have done that. And when I hear these stories,

you know, if you wanna check on a tree, you should spend most of your time sharpening your ax. I'm like, Fuck that. Give me a sledgehammer with Pammer. I'm gonna start banging and by the time you're done with your sharpening, I'm gonna knock this off right through. Yeah. Yeah. I'm like, just get out the way. I'm gonna use strength and just and just will, you know, force of will, and I'm gonna get it done. And that I that actually is super effective. A lot of times, but it's incredibly harmful some of the time because I have taken shortcuts where I'm like, man, had I done in this this way into slowed down and done it the right way, I would have been it would have paid huge dividends eight months, ten months, fourteen months later. Right. I wish I would have done that. And when I hear these stories,

25:13

I definitely think, like, is definitely the right way? You have to put faith that you are gonna be happier two years from now than you are, if you do it this one way, even though it sucks now. Yeah. So so I think the important thing is to recognize

I definitely think, like, is definitely the right way? You have to put faith that you are gonna be happier two years from now than you are, if you do it this one way, even though it sucks now. Yeah. So so I think the important thing is to recognize

25:27

the companies that are businesses that don't have this advantage. So let's take e commerce. E commerce is actually quite easy to get going.

the companies that are businesses that don't have this advantage. So let's take e commerce. E commerce is actually quite easy to get going.

25:35

Right? Like, you you don't even have to have a product. You can drop ship, or you just start doing, you know, you can do a thousand dollars of ads and make two thousand dollars of revenue. Like, Great. You're in the game. It wasn't that hard to get started. You didn't need a license. You didn't need,

Right? Like, you you don't even have to have a product. You can drop ship, or you just start doing, you know, you can do a thousand dollars of ads and make two thousand dollars of revenue. Like, Great. You're in the game. It wasn't that hard to get started. You didn't need a license. You didn't need,

25:48

anything to to get going. Maybe some initial inventory. That's kinda like the the biggest barrier.

anything to to get going. Maybe some initial inventory. That's kinda like the the biggest barrier.

25:54

But e commerce doesn't ever get this law of increasing returns.

But e commerce doesn't ever get this law of increasing returns.

25:58

I don't think so at least, but it's minimal at best, which is that you know, if you're at one million dollars in e commerce sales, getting to two million,

I don't think so at least, but it's minimal at best, which is that you know, if you're at one million dollars in e commerce sales, getting to two million,

26:06

you know, you're gonna have to do more work. You don't get less work over time. So You could keep manufacturing the product.

you know, you're gonna have to do more work. You don't get less work over time. So You could keep manufacturing the product.

26:12

Whatever you did last year, you know, doesn't really behoove you. It doesn't really benefit your your growth.

Whatever you did last year, you know, doesn't really behoove you. It doesn't really benefit your your growth.

26:18

You keep having to spend money on advertising and marketing. It doesn't get cheaper over time. It gets more expensive, the bigger you try to scale it. And so those have, you know, sort of almost negative

You keep having to spend money on advertising and marketing. It doesn't get cheaper over time. It gets more expensive, the bigger you try to scale it. And so those have, you know, sort of almost negative

26:28

negative effects over time, at the very minimum, it's neutral. And so, so, yeah, basically, I'm just trying to describe kind of like a network effect or a flywheel style business where

negative effects over time, at the very minimum, it's neutral. And so, so, yeah, basically, I'm just trying to describe kind of like a network effect or a flywheel style business where

26:38

How is it that when you,

How is it that when you,

26:40

if you draw an arrow between all the different parts of your business, I get customers, they do x, because of x, y happens, because of y, I get more customers. That's what you want. The circle has to connect. And if the circle connects, it doesn't matter that if it's hard to get off the ground, once you do it, it's gonna, like, start spinning faster and faster and get more and more valuable over time. That's how you get a long lasting company. That's one way. The other way, the other thing I think about is the exact opposite What's something that's super super disposable?

if you draw an arrow between all the different parts of your business, I get customers, they do x, because of x, y happens, because of y, I get more customers. That's what you want. The circle has to connect. And if the circle connects, it doesn't matter that if it's hard to get off the ground, once you do it, it's gonna, like, start spinning faster and faster and get more and more valuable over time. That's how you get a long lasting company. That's one way. The other way, the other thing I think about is the exact opposite What's something that's super super disposable?

27:07

Yeah. This arbitrage opportunity may not be around forever, but it's here now. And so when I look at opportunities, I look at one of I try to go, like, on one end of the spectrum or the other when I'm being smart. And then sometimes I'm not being smart and I go in the middle, and I I hate my life after that. And I think that it's important to acknowledge that there's room for that second one, which is everyone says, like,

Yeah. This arbitrage opportunity may not be around forever, but it's here now. And so when I look at opportunities, I look at one of I try to go, like, on one end of the spectrum or the other when I'm being smart. And then sometimes I'm not being smart and I go in the middle, and I I hate my life after that. And I think that it's important to acknowledge that there's room for that second one, which is everyone says, like,

27:27

myself as well. I'll look at something like that say, oh, this is like a get rich quick thing. This is just some stupid meaningless arbitrage.

myself as well. I'll look at something like that say, oh, this is like a get rich quick thing. This is just some stupid meaningless arbitrage.

27:34

And the answer is,

And the answer is,

27:36

yeah, it is. Right. Exploid it. It exists.

yeah, it is. Right. Exploid it. It exists.

27:39

Have we talked about b roll? We haven't talked about it before. Okay. So b roll is a website that is not very well known.

Have we talked about b roll? We haven't talked about it before. Okay. So b roll is a website that is not very well known.

27:46

But it's useful in the e commerce world. So what is this? So the one of the most effective forms of advertising

But it's useful in the e commerce world. So what is this? So the one of the most effective forms of advertising

27:52

is what's called,

is what's called,

27:54

UGC, user generated content. Why does this work? Well, most people are advertising on platforms like,

UGC, user generated content. Why does this work? Well, most people are advertising on platforms like,

28:00

Facebook or Instagram or, you know, Snapchat, Pinterest, Pinterest, places like that.

Facebook or Instagram or, you know, Snapchat, Pinterest, Pinterest, places like that.

28:05

And what are you competing with? You're not actually you're not competing with other advertisers.

And what are you competing with? You're not actually you're not competing with other advertisers.

28:10

You're competing against the feed. You're competing against the scroll. If somebody's just gonna scroll right by your ad to the next piece of, like, entertaining content. Right? Because you're it's you're here trying to sell a product, and the next person is trying to make the person laugh or click the like button and then keep scrolling. So, you know, you're competing against a meme. You're competing against an influencer. You're competing against, like, you know, some model in her bikini on Instagram. So how is your ad gonna compete in that that environment? Well, turns out the best way to compete is actually not to not to stand out, but to to blend in, to look like Instagram content. Well, how do you do that? So what people started doing was they're paying start paying influencers. How do I Kardashians,

You're competing against the feed. You're competing against the scroll. If somebody's just gonna scroll right by your ad to the next piece of, like, entertaining content. Right? Because you're it's you're here trying to sell a product, and the next person is trying to make the person laugh or click the like button and then keep scrolling. So, you know, you're competing against a meme. You're competing against an influencer. You're competing against, like, you know, some model in her bikini on Instagram. So how is your ad gonna compete in that that environment? Well, turns out the best way to compete is actually not to not to stand out, but to to blend in, to look like Instagram content. Well, how do you do that? So what people started doing was they're paying start paying influencers. How do I Kardashians,

28:48

you know, it's like that brand sugar bear hair. They went and they paid the Kardashians, you know, silly money to post a picture with themselves with the little blue gummy bear. In their teeth, they, you know, in their mouth. Basically, they're holding it. They're, like, biting down on it, and they took a picture doing that while holding the bottle of Sugar Bear. Right? And so they go and you pay a lot of money for influencers to do things. And influencers are kinda hard to deal with, their divas, they have managers,

you know, it's like that brand sugar bear hair. They went and they paid the Kardashians, you know, silly money to post a picture with themselves with the little blue gummy bear. In their teeth, they, you know, in their mouth. Basically, they're holding it. They're, like, biting down on it, and they took a picture doing that while holding the bottle of Sugar Bear. Right? And so they go and you pay a lot of money for influencers to do things. And influencers are kinda hard to deal with, their divas, they have managers,

29:12

and,

and,

29:13

You know And this is, b roll dot I o d e b e e r o l l dot I o b roll dot I o. And so what does b roll do? Alright. B roll basically says, hey, let's give we will get you content that looks like a person on Instagram just using your product. It looks like someone just posting a review, you know, a video review where they say, You know, I bought this hat.

You know And this is, b roll dot I o d e b e e r o l l dot I o b roll dot I o. And so what does b roll do? Alright. B roll basically says, hey, let's give we will get you content that looks like a person on Instagram just using your product. It looks like someone just posting a review, you know, a video review where they say, You know, I bought this hat.

29:38

Found this hat. I really love it. Here's why. You know, I have this problem with the sun getting in my eyes. So this hat is amazing for x y z reasons. Or they'll be like, You guys. I just got my package from

Found this hat. I really love it. Here's why. You know, I have this problem with the sun getting in my eyes. So this hat is amazing for x y z reasons. Or they'll be like, You guys. I just got my package from

29:49

blah, blah, blah, in the mail. I'm so excited to open it. I've been waiting for weeks for this thing. And it's like, what is this?

blah, blah, blah, in the mail. I'm so excited to open it. I've been waiting for weeks for this thing. And it's like, what is this?

29:57

Who is the, like, you know, who is this person? What are they waiting weeks for? And then they open it up and they're like, great. Here's this eye wrinkle cream and, you know, it's gonna be so good. I'm gonna try it on blah blah blah. They make this video out of it. And so b roll is basically a way to push a button

Who is the, like, you know, who is this person? What are they waiting weeks for? And then they open it up and they're like, great. Here's this eye wrinkle cream and, you know, it's gonna be so good. I'm gonna try it on blah blah blah. They make this video out of it. And so b roll is basically a way to push a button

30:12

and get a bunch of

and get a bunch of

30:15

average p looking people

average p looking people

30:17

to create the content that fits your story that you want. So you almost write a little script, a little storyboard where you say first,

to create the content that fits your story that you want. So you almost write a little script, a little storyboard where you say first,

30:26

say that you got the package in the mail and you're so excited.

say that you got the package in the mail and you're so excited.

30:29

Second,

Second,

30:29

open it up while you're in your bathroom and show your face in the mirror before?

open it up while you're in your bathroom and show your face in the mirror before?

30:34

Third, put the cream on.

Third, put the cream on.

30:36

Then fourth.

Then fourth.

30:38

You know, do your makeup, do your hair, put improve the lighting, and then show how much better you look now that you put our cream on, and then say, guys, you gotta try it. I want you, you know, you guys gotta if you guys follow me, you guys gotta try this. Or what So how do how do they make money?

You know, do your makeup, do your hair, put improve the lighting, and then show how much better you look now that you put our cream on, and then say, guys, you gotta try it. I want you, you know, you guys gotta if you guys follow me, you guys gotta try this. Or what So how do how do they make money?

30:50

They take a cut. So what they've done is they went and got all the, like, one be influencers of the world, micro influencers. This is like, you know, some mom in Florida who wants to make forty, fifty bucks for, for making a video while she's at home, like, while her kidnaps,

They take a cut. So what they've done is they went and got all the, like, one be influencers of the world, micro influencers. This is like, you know, some mom in Florida who wants to make forty, fifty bucks for, for making a video while she's at home, like, while her kidnaps,

31:04

or it's like, you know, some girl in college who's in her dorm room and wants to make, you know, hundred dollars this month to pay for whatever, you know, manicure and a pedicure. And what they get is they get your product for free And then maybe they get a little bit of cash. And in return, what you get is content for your ads that looks like real human beings making content. Because it is real human beings making content for you. Is it a big business?

or it's like, you know, some girl in college who's in her dorm room and wants to make, you know, hundred dollars this month to pay for whatever, you know, manicure and a pedicure. And what they get is they get your product for free And then maybe they get a little bit of cash. And in return, what you get is content for your ads that looks like real human beings making content. Because it is real human beings making content for you. Is it a big business?

31:29

It's a good business. I don't know. It's not a big business yet.

It's a good business. I don't know. It's not a big business yet.

31:32

But I think this could be a big mistake. It's sort of criminally under marketed. Right? Me explaining this is probably the best marketing they've had. Right? And ironically, this is actually like a b roll. Right? Like, if they I know. If they're gonna use this. Did you see, there's an app called Parcast, I think, something like that? No. It's not a couple. I forget what it is. Well, pinata. And they're using your

But I think this could be a big mistake. It's sort of criminally under marketed. Right? Me explaining this is probably the best marketing they've had. Right? And ironically, this is actually like a b roll. Right? Like, if they I know. If they're gonna use this. Did you see, there's an app called Parcast, I think, something like that? No. It's not a couple. I forget what it is. Well, pinata. And they're using your

31:52

your voice and me, like, commenting as an ad. I got I got I kinda got angry at him. So,

your voice and me, like, commenting as an ad. I got I got I kinda got angry at him. So,

31:57

What's what's this company called? Behigh, be Bureau. I talked to the guy who who owns it. I actually would like to buy a business like this. I think this is a a really good this is a business that can make

What's what's this company called? Behigh, be Bureau. I talked to the guy who who owns it. I actually would like to buy a business like this. I think this is a a really good this is a business that can make

32:08

I don't know. It can make a lot of money. The so here's what I relate this to.

I don't know. It can make a lot of money. The so here's what I relate this to.

32:12

There's,

There's,

32:14

there's a business called user testing, which we've talked about on on here. I like you testing. User testing did the same thing. They activated the stay at home mom workforce,

there's a business called user testing, which we've talked about on on here. I like you testing. User testing did the same thing. They activated the stay at home mom workforce,

32:22

which is there's a whole bunch of people that are staying at home. They want a little bit of side income. Don't wanna have, like, specific skills, like, you know, some coding or designing or something like that. And they just wanna make a little bit of money. They'll they're willing to basically trade half an hour or an hour of their time for ten, fifteen bucks.

which is there's a whole bunch of people that are staying at home. They want a little bit of side income. Don't wanna have, like, specific skills, like, you know, some coding or designing or something like that. And they just wanna make a little bit of money. They'll they're willing to basically trade half an hour or an hour of their time for ten, fifteen bucks.

32:38

And, they have flexibility. They do it when they want, and they don't do it when they don't want it. And, so what user testing is is they basically matched up that mommy at home workforce

And, they have flexibility. They do it when they want, and they don't do it when they don't want it. And, so what user testing is is they basically matched up that mommy at home workforce

32:48

with companies that wanted

with companies that wanted

32:50

feedback on their website. So go to my website, try to do x, y, and z, and record yourself while you do it. And if you get confused, I wanna see that so I can go improve my design. And user testing has become a a very large company, hundreds of millions in revenue, and we'll go publics, you know, probably in the next twelve to twenty four months is my guess. And so

feedback on their website. So go to my website, try to do x, y, and z, and record yourself while you do it. And if you get confused, I wanna see that so I can go improve my design. And user testing has become a a very large company, hundreds of millions in revenue, and we'll go publics, you know, probably in the next twelve to twenty four months is my guess. And so

33:10

user testing became a large company, multi billion dollar company doing that I think this activates the stay at home work workforce in a different way, which is to say, hey, do a review or a testimony of my product that I can put on my website or on my marketing. Right?

user testing became a large company, multi billion dollar company doing that I think this activates the stay at home work workforce in a different way, which is to say, hey, do a review or a testimony of my product that I can put on my website or on my marketing. Right?

33:25

What why wait for why pay I overpay for influencers or wait for customers to, like, take the time to do this I'll pay you I'll give you some free product. I'll pay you a a little chump change to create a testimonial or review or create whatever, you know, little little short video clip because that's the what I need to be advertising on TikTok or anywhere else. Great. Can I explain to you what I would do if I wanted to make money off this? Yep. I used to have, like, a little, like, ecomm things, and I would go to I hate admitting this because frankly, I don't think it was a good idea, but I would go to fiverr dot com

What why wait for why pay I overpay for influencers or wait for customers to, like, take the time to do this I'll pay you I'll give you some free product. I'll pay you a a little chump change to create a testimonial or review or create whatever, you know, little little short video clip because that's the what I need to be advertising on TikTok or anywhere else. Great. Can I explain to you what I would do if I wanted to make money off this? Yep. I used to have, like, a little, like, ecomm things, and I would go to I hate admitting this because frankly, I don't think it was a good idea, but I would go to fiverr dot com

33:59

and I would write a script,

and I would write a script,

34:01

and I would pay someone five to a hundred dollars to record them as a testimonial.

and I would pay someone five to a hundred dollars to record them as a testimonial.

34:07

Really, it wasn't even that good because they make it look too professional. Yes. Too professional. Yeah. It was a testimonial nonetheless.

Really, it wasn't even that good because they make it look too professional. Yes. Too professional. Yeah. It was a testimonial nonetheless.

34:14

Now, I have no idea if this is what what's it called b b roll? I have no idea if this is what they did, but basically what they're doing is they're just

Now, I have no idea if this is what what's it called b b roll? I have no idea if this is what they did, but basically what they're doing is they're just

34:21

taking a very specific niche

taking a very specific niche

34:23

of fiber. Fiber dot com is like, probably the leader in this space. It's a publicly traded company. It's,

of fiber. Fiber dot com is like, probably the leader in this space. It's a publicly traded company. It's,

34:31

the whole shtick was five dollar things that you could do now.

the whole shtick was five dollar things that you could do now.

34:35

Like, you can draw a logo or make a video thirty second video and people would game it. I use fiverr dot com to get ten thousand Twitter followers, and it automatically looks like ten thousand Twitter followers would make me look legit yada yada yada. People use scams. What I would do is I'm looking at Fiver's annual report, and they'll actually tell you more likely than not what some of the fastest growing categories are

Like, you can draw a logo or make a video thirty second video and people would game it. I use fiverr dot com to get ten thousand Twitter followers, and it automatically looks like ten thousand Twitter followers would make me look legit yada yada yada. People use scams. What I would do is I'm looking at Fiver's annual report, and they'll actually tell you more likely than not what some of the fastest growing categories are

34:58

and what the fastest and most popular services are, or you could just go straight to fiber dot com and do, like, rank by popularity. And I would just rinse and repeat, and I would look at what B rolled in, and I would look at which category is the most popular, and I would create a website just for that.

and what the fastest and most popular services are, or you could just go straight to fiber dot com and do, like, rank by popularity. And I would just rinse and repeat, and I would look at what B rolled in, and I would look at which category is the most popular, and I would create a website just for that.

35:11

And I think you could probably build a pretty good business doing that. We should we should do that. We should go into we should do a dive into Fivers

And I think you could probably build a pretty good business doing that. We should we should do that. We should go into we should do a dive into Fivers

35:19

you know, like, public reports. And let's see what we find because fiber is a pretty interesting business. We could do fiber and, maybe, like,

you know, like, public reports. And let's see what we find because fiber is a pretty interesting business. We could do fiber and, maybe, like,

35:26

Up worker, whoever. I'm gonna show you, oh, you can't see my screen. Like, you could do, you could do, like, like, alright. I'm just on fiber dot com. Like, fiber, but only focusing

Up worker, whoever. I'm gonna show you, oh, you can't see my screen. Like, you could do, you could do, like, like, alright. I'm just on fiber dot com. Like, fiber, but only focusing

35:36

on voiceovers.

on voiceovers.

35:37

So it's like for for five hundred dollars, we'll read whatever you want. For a sixty second thing, and I sound like this voice over, I sound like a movie guy, or you can get this other person, who sounds like, a commercial lady from a credit card commercial yada yada yada yada. And what you can do? You can do like? I'm gonna send you a screenshot of the,

So it's like for for five hundred dollars, we'll read whatever you want. For a sixty second thing, and I sound like this voice over, I sound like a movie guy, or you can get this other person, who sounds like, a commercial lady from a credit card commercial yada yada yada yada. And what you can do? You can do like? I'm gonna send you a screenshot of the,

35:57

of the, like, the storyboard that I submitted.

of the, like, the storyboard that I submitted.

36:00

To to use this thing. And,

To to use this thing. And,

36:03

what I mean, it's the design looks like a little bit crazy, but,

what I mean, it's the design looks like a little bit crazy, but,

36:07

but it is pretty cool. You'll see, like,

but it is pretty cool. You'll see, like,

36:10

how this works. And I think I think it makes it very real in your mind, like,

how this works. And I think I think it makes it very real in your mind, like,

36:14

how how powerful this would be. It's like,

how how powerful this would be. It's like,

36:17

So, for example, if you're an e commerce store right now or an e commerce owner, which is, there's a lot of these. Right? Shopify has exploded in popularity

So, for example, if you're an e commerce store right now or an e commerce owner, which is, there's a lot of these. Right? Shopify has exploded in popularity

36:24

And you you book a photo, you book a professional photographer,

And you you book a photo, you book a professional photographer,

36:28

you go to a studio,

you go to a studio,

36:30

and you you go look at all your favorite brands, Lululemon,

and you you go look at all your favorite brands, Lululemon,

36:32

Nike, Gap, whoever. Right? And you say, we wanna make commercials like them. We wanna have our our photos like them. That's the way this should work. We want beautiful

Nike, Gap, whoever. Right? And you say, we wanna make commercials like them. We wanna have our our photos like them. That's the way this should work. We want beautiful

36:42

clean, you know, like, perfect lighting, cute models, wearing our stuff smiling and holding hands. And then you go put that on Facebook, And then next to it, you take out your iPhone and you record your face and you're you're basically set you basically are holding up your product in shitty lighting in your bathroom and you go, guys, I just got this, you know, whatever lip gloss

clean, you know, like, perfect lighting, cute models, wearing our stuff smiling and holding hands. And then you go put that on Facebook, And then next to it, you take out your iPhone and you record your face and you're you're basically set you basically are holding up your product in shitty lighting in your bathroom and you go, guys, I just got this, you know, whatever lip gloss

37:02

and, I don't know why I picked lip gloss. Like, I I I I wouldn't even know the first thing about what to save a lip. Sorry. Let's pick a different one.

and, I don't know why I picked lip gloss. Like, I I I I wouldn't even know the first thing about what to save a lip. Sorry. Let's pick a different one.

37:08

Guys, I've got this hair product for my men's long hair that I have.

Guys, I've got this hair product for my men's long hair that I have.

37:13

I don't know about you guys, but I wake up in the morning. It looks like this. And then what I do is I just squeeze this on, put this in my hair, and bam, I look fantastic.

I don't know about you guys, but I wake up in the morning. It looks like this. And then what I do is I just squeeze this on, put this in my hair, and bam, I look fantastic.

37:22

And, you know, whatever.

And, you know, whatever.

37:24

Even less sales, even that. It's just like, guys, it looks so good except for this little part here, but I gotta work on that. Anyways, you guys get the idea of blah blah blah. That ad will kick ass compared to the studio photographer official,

Even less sales, even that. It's just like, guys, it looks so good except for this little part here, but I gotta work on that. Anyways, you guys get the idea of blah blah blah. That ad will kick ass compared to the studio photographer official,

37:37

high quality,

high quality,

37:39

you know, professionally beyond Have you even seen that the commercials on TV people are doing this now too?

you know, professionally beyond Have you even seen that the commercials on TV people are doing this now too?

37:44

Yeah. Because they saw because before you didn't measure TV well enough. Right?

Yeah. Because they saw because before you didn't measure TV well enough. Right?

37:48

TV was hard to measure. You couldn't figure out what works and what doesn't. Now you throw both ads on Facebook, you throw a thousand ads on Facebook, and you'll see This one gets the most clicks. This one gets the longest views. This one results in high highest number purchases.

TV was hard to measure. You couldn't figure out what works and what doesn't. Now you throw both ads on Facebook, you throw a thousand ads on Facebook, and you'll see This one gets the most clicks. This one gets the longest views. This one results in high highest number purchases.

38:01

So then they probably did that, spent a hundred million dollars on Facebook and said, this is the best way to communicate our product to our customers. Now, hey, TV guy, roll this instead. And then they're like, are you sure? This looks like shit. And it's like, no. No. No. Trust me. This works. And so this lifestyle type of content or user generated style of content works so well. So then the question is,

So then they probably did that, spent a hundred million dollars on Facebook and said, this is the best way to communicate our product to our customers. Now, hey, TV guy, roll this instead. And then they're like, are you sure? This looks like shit. And it's like, no. No. No. Trust me. This works. And so this lifestyle type of content or user generated style of content works so well. So then the question is,

38:23

You're basically feeding into Facebook's ad engine. So this looks like a small business. Right? It even sounds like a small business. B roll who, you know, like, BEE like a little Bumblebee, the website looks like shit.

You're basically feeding into Facebook's ad engine. So this looks like a small business. Right? It even sounds like a small business. B roll who, you know, like, BEE like a little Bumblebee, the website looks like shit.

38:34

You know, it's just like How much revenue do you think they make?

You know, it's just like How much revenue do you think they make?

38:37

I think they're probably doing a couple million, one or two million a year as my guess. And, I think that this could easily be, you know, nine figure business. Why? Because you're taking a subset

I think they're probably doing a couple million, one or two million a year as my guess. And, I think that this could easily be, you know, nine figure business. Why? Because you're taking a subset

38:48

of the Facebook ad engine. Right? Every Facebook people are spending billions and billions of dollars on Facebook advertising,

of the Facebook ad engine. Right? Every Facebook people are spending billions and billions of dollars on Facebook advertising,

38:54

If you have a way for them to create more ad creative that converts better

If you have a way for them to create more ad creative that converts better

38:59

at scale without hiring their own people and doing this stuff in house, people are gonna take you up on that bargain, but you'd have to, like, you know, basically market yourself as well. You'd have to go and and figure out how to get them all to use You know what? It'd be kinda cool. I'm just thinking about this as

at scale without hiring their own people and doing this stuff in house, people are gonna take you up on that bargain, but you'd have to, like, you know, basically market yourself as well. You'd have to go and and figure out how to get them all to use You know what? It'd be kinda cool. I'm just thinking about this as

39:13

we talk about so many things that I would love to do. I'm like, oh, this just seems exciting. And a lot of people think that way. We should do an episode one day or make a list of, where we list out the type of headaches

we talk about so many things that I would love to do. I'm like, oh, this just seems exciting. And a lot of people think that way. We should do an episode one day or make a list of, where we list out the type of headaches

39:25

that each business comes with. So

that each business comes with. So

39:28

I think the issue is that we make things sound easy. In in some regard, they are they're really simple. But they have issues that everything has issues. So, like, with media, the issues is you have to deal with people personnel,

I think the issue is that we make things sound easy. In in some regard, they are they're really simple. But they have issues that everything has issues. So, like, with media, the issues is you have to deal with people personnel,

39:38

because it's a your people make your stuff. With econ, you have to deal with,

because it's a your people make your stuff. With econ, you have to deal with,

39:43

like, the shipping and logistics.

like, the shipping and logistics.

39:45

You have to what what what do you have to deal with? Cash flow issues?

You have to what what what do you have to deal with? Cash flow issues?

39:49

Whatever. Which And the whole supply chain. Yeah. Supply chain stuff. Would be to be software you have to deal with Enterprise sales. Yeah. Enterprise sales. And you also have to deal with, like, it can feel like it is a little slow sometimes. Like, it can be a slog. Yep. Like, there's issues for everything. I would love to hear, like, what the headaches are for this. And some of the other stuff that we talk about. So, like, what are the issues with this?

Whatever. Which And the whole supply chain. Yeah. Supply chain stuff. Would be to be software you have to deal with Enterprise sales. Yeah. Enterprise sales. And you also have to deal with, like, it can feel like it is a little slow sometimes. Like, it can be a slog. Yep. Like, there's issues for everything. I would love to hear, like, what the headaches are for this. And some of the other stuff that we talk about. So, like, what are the issues with this?

40:11

Probably maybe people,

Probably maybe people,

40:13

because you're dealing with It's it's quality control. So the biggest issue is I'm an advertiser. You did all the hard work to convince me to start to try using b roll to get some videos made.

because you're dealing with It's it's quality control. So the biggest issue is I'm an advertiser. You did all the hard work to convince me to start to try using b roll to get some videos made.

40:24

I put up my brief while I kinda wrote it in kind of a shitty way because I don't know how to do this. Right? I wrote my script. My script kinda sucks. It was unclear. It was open ended blah blah blah. That goes to some, again,

I put up my brief while I kinda wrote it in kind of a shitty way because I don't know how to do this. Right? I wrote my script. My script kinda sucks. It was unclear. It was open ended blah blah blah. That goes to some, again,

40:35

some some person in Tennessee who's just doing this for fun on the weekends to make a little side cash,

some some person in Tennessee who's just doing this for fun on the weekends to make a little side cash,

40:40

They have read the thing. They record the thing, but there's, like, background noise, you know, behind them to the point where you can't hear what they're saying or they didn't follow the prompt. The the the the client really said, start the video holding up our product, and, the person just didn't do that. And, now the video's in. The client expects to get the video they wanted. The the the video creator expects to,

They have read the thing. They record the thing, but there's, like, background noise, you know, behind them to the point where you can't hear what they're saying or they didn't follow the prompt. The the the the client really said, start the video holding up our product, and, the person just didn't do that. And, now the video's in. The client expects to get the video they wanted. The the the video creator expects to,

41:05

get paid.

get paid.

41:06

And nobody's happy. The client didn't like the video and the the creators that I did the work, what's up? And you're in the middle, and you're now having to figure out how am I gonna ensure quality so that my advertisers don't get fed up and leave,

And nobody's happy. The client didn't like the video and the the creators that I did the work, what's up? And you're in the middle, and you're now having to figure out how am I gonna ensure quality so that my advertisers don't get fed up and leave,

41:18

throughout this process. This is the problem for user testing as well. User testing has a whole fleet of humans and robotics

throughout this process. This is the problem for user testing as well. User testing has a whole fleet of humans and robotics

41:25

to make sure that the tests that get submitted are gonna make the client happy. And the client's not gonna say, hey, I wanna refund this this person didn't even follow our directions or, you know, they they didn't speak. They just they just clicked. They didn't even give their thoughts out loud. Right? So, like, we can't I don't wanna pay fifteen bucks for this test. I didn't get what I wanted. And you still owe the guy fifteen bucks because they did the work. And if you if you don't pay either one, they're gonna leave the platform. If you don't give either one what they want, they leave the platform. Now you have a churn problem. So quality assurance is the number one issue with a marketplace like this in addition to the normal headaches of going and getting people to, you know, join your platform.

to make sure that the tests that get submitted are gonna make the client happy. And the client's not gonna say, hey, I wanna refund this this person didn't even follow our directions or, you know, they they didn't speak. They just they just clicked. They didn't even give their thoughts out loud. Right? So, like, we can't I don't wanna pay fifteen bucks for this test. I didn't get what I wanted. And you still owe the guy fifteen bucks because they did the work. And if you if you don't pay either one, they're gonna leave the platform. If you don't give either one what they want, they leave the platform. Now you have a churn problem. So quality assurance is the number one issue with a marketplace like this in addition to the normal headaches of going and getting people to, you know, join your platform.

41:59

A two sided market. Yeah. I I just want, like,

A two sided market. Yeah. I I just want, like,

42:02

I want, like, a glass door for different business ideas. Like,

I want, like, a glass door for different business ideas. Like,

42:06

what, what, where's the down just because everything has it. Just tell me what the downside is when I gotta deal with.

what, what, where's the down just because everything has it. Just tell me what the downside is when I gotta deal with.

42:11

Do you wanna do one more or no? Yeah. Let's do one more. Because I feel like I was long winded and not that interesting today. So I'm gonna try to make up for it. Alright. Let's do one.

Do you wanna do one more or no? Yeah. Let's do one more. Because I feel like I was long winded and not that interesting today. So I'm gonna try to make up for it. Alright. Let's do one.

42:20

Okay. This is cool. Polymarket. Have you seen Polymarket? No. Tommy. Alright. I'm gonna, I'm gonna screenshot

Okay. This is cool. Polymarket. Have you seen Polymarket? No. Tommy. Alright. I'm gonna, I'm gonna screenshot

42:26

what,

what,

42:27

what I do on this thing. So Poly Market is a betting network.

what I do on this thing. So Poly Market is a betting network.

42:31

It's a place to bet on the future. So you can bet on anything. So so if you go back your beliefs is the, the name is is called the phrase is bet on your belief.

It's a place to bet on the future. So you can bet on anything. So so if you go back your beliefs is the, the name is is called the phrase is bet on your belief.

42:41

Their their trademark. So it's similar to any betting platform. Like, oh, I can go bet. Will the Lakers win tonight? Are they gonna lose? Right? But you bet on different type of stuff. So here's the top bets right now. Number one, will dogecoin reach one dollar at any point before June fifteenth twenty twenty one? Will Andrew Yang win the Democratic primary of New York City in twenty twenty one? And so let's take that Andrew Yang one. By the way, really quick. Do you own dogecoin? You tweeted out that you owned it. Do you is that real? Yeah.

Their their trademark. So it's similar to any betting platform. Like, oh, I can go bet. Will the Lakers win tonight? Are they gonna lose? Right? But you bet on different type of stuff. So here's the top bets right now. Number one, will dogecoin reach one dollar at any point before June fifteenth twenty twenty one? Will Andrew Yang win the Democratic primary of New York City in twenty twenty one? And so let's take that Andrew Yang one. By the way, really quick. Do you own dogecoin? You tweeted out that you owned it. Do you is that real? Yeah.

43:09

Fuck. That mean, that like, it's a huge thing.

Fuck. That mean, that like, it's a huge thing.

43:12

For you?

For you?

43:13

Well, okay. So the part I didn't tweet out was that I took gains along the way. So I bought Oh. I bought a million doge at three cents.

Well, okay. So the part I didn't tweet out was that I took gains along the way. So I bought Oh. I bought a million doge at three cents.

43:21

And,

And,

43:22

so that would be, you know, I would have made, I don't know, like,

so that would be, you know, I would have made, I don't know, like,

43:26

half a million to a million dollars or something like that if I just held the whole thing. But I sold at eight. I sold at fifteen. I sold at thirty. I sold at so now I still have a slug of it left.

half a million to a million dollars or something like that if I just held the whole thing. But I sold at eight. I sold at fifteen. I sold at thirty. I sold at so now I still have a slug of it left.

43:38

And I'm just letting that ride at, it's at, like, fifty cents an hour or something like that. Yeah. Only tweak the good stuff. Sorry. Go go ahead. Yeah. Okay. So

And I'm just letting that ride at, it's at, like, fifty cents an hour or something like that. Yeah. Only tweak the good stuff. Sorry. Go go ahead. Yeah. Okay. So

43:46

So, so anyways, this so so you could bet on something. So, like, there was there was a bet or there's a bet right now. Will New York City be fully reopened by July one?

So, so anyways, this so so you could bet on something. So, like, there was there was a bet or there's a bet right now. Will New York City be fully reopened by July one?

43:54

And then there's a price on yeah. It's all simple. Yes and no. So if you just look at this site, it'll show you that sixty grand has been bet on this bet. And most people are betting no. So,

And then there's a price on yeah. It's all simple. Yes and no. So if you just look at this site, it'll show you that sixty grand has been bet on this bet. And most people are betting no. So,

44:04

out of a hundred percent of people who bet, seventy three percent said no, and twenty seven percent said yes. And so when you go bet, you get better odds.

out of a hundred percent of people who bet, seventy three percent said no, and twenty seven percent said yes. And so when you go bet, you get better odds.

44:12

Like, if I'm betting the yes side and and only twenty seven people have said yes, I get paid more if that ends up being correct.

Like, if I'm betting the yes side and and only twenty seven people have said yes, I get paid more if that ends up being correct.

44:19

If I'm if you take one of these other bets, like, you know, we'll both like this one. I bet this one, which is we'll Floyd Mailweather beat Logan Paul in their boxing, upcoming boxing match. To me, this is like a hundred percent probability

If I'm if you take one of these other bets, like, you know, we'll both like this one. I bet this one, which is we'll Floyd Mailweather beat Logan Paul in their boxing, upcoming boxing match. To me, this is like a hundred percent probability

44:30

that if the fight happens, Floyd mayweather is gonna beat Logan Paul. Yes. But on here,

that if the fight happens, Floyd mayweather is gonna beat Logan Paul. Yes. But on here,

44:36

you know, it's ninety four. You get ninety four cents, basically. It's ninety four percent. Think yes. And there's six percent if you bet the other side, if you bet Logan Paul's gonna win. And so to me, that's free money that's gonna happen in one month. Right? And so I can make, like, a six percent return on my money

you know, it's ninety four. You get ninety four cents, basically. It's ninety four percent. Think yes. And there's six percent if you bet the other side, if you bet Logan Paul's gonna win. And so to me, that's free money that's gonna happen in one month. Right? And so I can make, like, a six percent return on my money

44:51

this month just by putting it into that bet.

this month just by putting it into that bet.

44:54

Well, no.

Well, no.

44:56

So I put in ten grand, and if he wins, I make, ten thousand one hundred sixty one. No. It's only a one point six

So I put in ten grand, and if he wins, I make, ten thousand one hundred sixty one. No. It's only a one point six

45:03

Well, well, so the problem is so that's the thing. It it's there's slippage if you bet, more so there's only been six thousand dollars bet into this bet. So if you bet ten grand, you would have moved the market. Right? So put in a hundred dollars, and you can see what your what your return is. And so for the bigger, the more popular bets, you can bet ten grand and it's not gonna move the market. Right? The Andrew Yang one has two hundred sixty grand in. So your ten k is not really gonna move the prices that much. That's interesting. So I'm gonna pay on this Floyd one. By the by the way, Floyd's gonna just it won't even be close. And when you of course, it's not even a it's not even a question to me. Anyway, so there's a bunch of these things that are like this. I think this is really cool. It's a really cool product. It's a it's a predict people have been talking about these prediction markets in crypto for a while, and this is a crypto based thing. So that the problem is Who who created this?

Well, well, so the problem is so that's the thing. It it's there's slippage if you bet, more so there's only been six thousand dollars bet into this bet. So if you bet ten grand, you would have moved the market. Right? So put in a hundred dollars, and you can see what your what your return is. And so for the bigger, the more popular bets, you can bet ten grand and it's not gonna move the market. Right? The Andrew Yang one has two hundred sixty grand in. So your ten k is not really gonna move the prices that much. That's interesting. So I'm gonna pay on this Floyd one. By the by the way, Floyd's gonna just it won't even be close. And when you of course, it's not even a it's not even a question to me. Anyway, so there's a bunch of these things that are like this. I think this is really cool. It's a really cool product. It's a it's a predict people have been talking about these prediction markets in crypto for a while, and this is a crypto based thing. So that the problem is Who who created this?

45:50

Just like, I don't know, some group some team of people in the crypto world. And so what they say is if you see at the bottom, there's a disclaimer. Polymarket is only for informational educational purposes. We do not custody your money. We do not take profits. We don't post these bets themselves. So what they say is there's a betting protocol,

Just like, I don't know, some group some team of people in the crypto world. And so what they say is if you see at the bottom, there's a disclaimer. Polymarket is only for informational educational purposes. We do not custody your money. We do not take profits. We don't post these bets themselves. So what they say is there's a betting protocol,

46:07

bets get made on there, and this is just a a website playing the bets and letting you, like, bet into those markets or bet into those, bet into the protocol or not. And so the these bets are all made on the Ethereum blockchain.

bets get made on there, and this is just a a website playing the bets and letting you, like, bet into those markets or bet into those, bet into the protocol or not. And so the these bets are all made on the Ethereum blockchain.

46:19

So you,

So you,

46:21

like, the whole bet is made there, and then they have a system for validation. So how do like, who's gonna say if

like, the whole bet is made there, and then they have a system for validation. So how do like, who's gonna say if

46:27

Floyd mayweather beats,

Floyd mayweather beats,

46:29

Logan Paul. Well, there's, like, details in there of how they're gonna decide, and then there's what's called trusted, like, just trusted oracles or whatever Yeah. Yeah. Yeah. Yes. There's a group there's a decentralized group of people who will all submit their answer. What happened? Yes or no? And once there's a consensus,

Logan Paul. Well, there's, like, details in there of how they're gonna decide, and then there's what's called trusted, like, just trusted oracles or whatever Yeah. Yeah. Yeah. Yes. There's a group there's a decentralized group of people who will all submit their answer. What happened? Yes or no? And once there's a consensus,

46:43

like, If there is consensus, then the bet finishes, it closes. And if there wasn't consensus, like, you know,

like, If there is consensus, then the bet finishes, it closes. And if there wasn't consensus, like, you know,

46:49

whatever. Is New York City fully reopened by July one? That's something to me where I'm curious. I don't know how they're gonna resolve that, like, fully open. It says it needs bars, restaurants, blah blah blah blah blah. Like, what if there's some gray area? I don't know how they resolve these bets in that case. But I find it really fun to, like, I think if you listen to this podcast by now, you know I'm kind of a gambler.

whatever. Is New York City fully reopened by July one? That's something to me where I'm curious. I don't know how they're gonna resolve that, like, fully open. It says it needs bars, restaurants, blah blah blah blah blah. Like, what if there's some gray area? I don't know how they resolve these bets in that case. But I find it really fun to, like, I think if you listen to this podcast by now, you know I'm kind of a gambler.

47:09

I find this to be a fun,

I find this to be a fun,

47:11

way to gamble on things that, you know, you're betting are gonna happen. And so I put five k into this thing, and I started betting on different bets. I'm having a blast. And so I'm gonna keep doing it. I I I think this is gonna be quite large.

way to gamble on things that, you know, you're betting are gonna happen. And so I put five k into this thing, and I started betting on different bets. I'm having a blast. And so I'm gonna keep doing it. I I I think this is gonna be quite large.

47:23

Like, I wanna bet for the Saturday saturnate live thing. It said, Will Elon Musk mentioned Doshcoin on Saturday night live. And, yes, was paying out at, like, ninety four cents, but I was, like, I'm pretty sure he's gonna do it. And so I bet yes. And so I made I bet two hundred fifty bucks, and I made three hundred and thirty dollars, something like that. So I made, like, a profit of, I don't know, I don't forgot what it was, like, eight eighty bucks or something like that on the bet. Dude, this is

Like, I wanna bet for the Saturday saturnate live thing. It said, Will Elon Musk mentioned Doshcoin on Saturday night live. And, yes, was paying out at, like, ninety four cents, but I was, like, I'm pretty sure he's gonna do it. And so I bet yes. And so I made I bet two hundred fifty bucks, and I made three hundred and thirty dollars, something like that. So I made, like, a profit of, I don't know, I don't forgot what it was, like, eight eighty bucks or something like that on the bet. Dude, this is

47:47

bad ass.

bad ass.

47:48

So how did you find this? People who in crypto talk about this thing. I've I'd heard the name before. I've been to it before. But this was the first time I actually started betting on it. Like, you on Twitter, they talk about it?

So how did you find this? People who in crypto talk about this thing. I've I'd heard the name before. I've been to it before. But this was the first time I actually started betting on it. Like, you on Twitter, they talk about it?

47:59

Yeah. I don't even know, man. I'm just, like, so knee deep in the crypto world. I don't even know when I hear Maybe it's Twitter, maybe it's a friend. I have no idea. Oh, they just raised money. Yeah. They've raised money. They're they're kind of well. They're like a well considered brand, I think.

Yeah. I don't even know, man. I'm just, like, so knee deep in the crypto world. I don't even know when I hear Maybe it's Twitter, maybe it's a friend. I have no idea. Oh, they just raised money. Yeah. They've raised money. They're they're kind of well. They're like a well considered brand, I think.

48:12

Which is kinda weird because this thing, like, if you go to the website, the how it works and stuff is, like, pretty skimpy. They don't really do a great like, for a for a financial betting website, you would expect them to have, like, way more, like, legalese and fine prints and everything. And they really don't. It's very, like, very bare bones, but but yeah, it's pretty cool. It's like,

Which is kinda weird because this thing, like, if you go to the website, the how it works and stuff is, like, pretty skimpy. They don't really do a great like, for a for a financial betting website, you would expect them to have, like, way more, like, legalese and fine prints and everything. And they really don't. It's very, like, very bare bones, but but yeah, it's pretty cool. It's like,

48:31

a Las Vegas betting system built on top of Yes. Of Ethereum. Right? So if you wonder, What's the value of something like Ethereum? Is it just speculation? Like, no. People are building essentially casinos

a Las Vegas betting system built on top of Yes. Of Ethereum. Right? So if you wonder, What's the value of something like Ethereum? Is it just speculation? Like, no. People are building essentially casinos

48:42

on top of Ethereum. Right? Outside of the financial system. It's pretty cool. Do you wanna do, for the next episode,

on top of Ethereum. Right? Outside of the financial system. It's pretty cool. Do you wanna do, for the next episode,

48:49

do you wanna do the first segment

do you wanna do the first segment

48:52

on a how to? We can do because I I think I've got good research methods, and I could explain mine. But would you be interested in splitting? Do you have a particular way that you find? I want because I, I mean, I get anything that I'm a lot of stuff that I've invested in or that I invest time or just like curiosity into, I learned from you. Do you wanna share how you do that, or is that not even a shareable thing? Well, I have an idea of something I could share when you started talking, but,

on a how to? We can do because I I think I've got good research methods, and I could explain mine. But would you be interested in splitting? Do you have a particular way that you find? I want because I, I mean, I get anything that I'm a lot of stuff that I've invested in or that I invest time or just like curiosity into, I learned from you. Do you wanna share how you do that, or is that not even a shareable thing? Well, I have an idea of something I could share when you started talking, but,

49:17

my brain started thinking about that, which is

my brain started thinking about that, which is

49:20

how to win inside a big company? As an entrepreneur.

how to win inside a big company? As an entrepreneur.

49:23

Well, how to, like, make a mark inside a big company? So

Well, how to, like, make a mark inside a big company? So

49:27

I've done a couple things since joining Twitch,

I've done a couple things since joining Twitch,

49:30

that

that

49:32

I think allowed me to

I think allowed me to

49:35

I just, like, didn't do the rat race And instead, I made I did I just put a little effort into these, like, four or five other things that nobody else in the company does.

I just, like, didn't do the rat race And instead, I made I did I just put a little effort into these, like, four or five other things that nobody else in the company does.

49:44

And because of that, I got, like, an outsized reward. I basically,

And because of that, I got, like, an outsized reward. I basically,

49:50

like, I made a name for myself in a good way. You know, by doing x, y, and z. And so, like, if you're somebody who's in a big company and you're like, well, I'm just I'm just at this point, I'm just another fish in the sea.

like, I made a name for myself in a good way. You know, by doing x, y, and z. And so, like, if you're somebody who's in a big company and you're like, well, I'm just I'm just at this point, I'm just another fish in the sea.

50:01

Or, you know, I wanna get promoted, but I'm like, I have to climb this ladder the way it's currently constructed.

Or, you know, I wanna get promoted, but I'm like, I have to climb this ladder the way it's currently constructed.

50:07

My answer is, no, you don't.

My answer is, no, you don't.

50:09

There is a way to be, like, interesting inside a big company and do a few interesting things that will let you leave a larger footprint than just your job, if you do it the way everybody else who has your same job title in your company will let you do. And so I'd like to share some of those things, the how to, how how I made my mark inside a big company.

There is a way to be, like, interesting inside a big company and do a few interesting things that will let you leave a larger footprint than just your job, if you do it the way everybody else who has your same job title in your company will let you do. And so I'd like to share some of those things, the how to, how how I made my mark inside a big company.

50:27

And, I'd like to share that, you know, for others to do in their company. So how to I don't know if we're gonna call it, but how to succeed in the huge company as an entrepreneur, how to,

And, I'd like to share that, you know, for others to do in their company. So how to I don't know if we're gonna call it, but how to succeed in the huge company as an entrepreneur, how to,

50:37

what I wanna do is, like, how how

what I wanna do is, like, how how

50:39

the how we do research. And then maybe a third one that I wanna learn from you is how do you manage this small team

the how we do research. And then maybe a third one that I wanna learn from you is how do you manage this small team

50:46

of people.

of people.

50:48

And because you have, like, a personal

And because you have, like, a personal

50:50

crew.

crew.

50:51

And, like, what do you pay them and what the cost and what the ROI and things like that. That is something that I would love to learn from you. Yeah. I'm down to do that one as well. And, yeah, some people have asked me about that.

And, like, what do you pay them and what the cost and what the ROI and things like that. That is something that I would love to learn from you. Yeah. I'm down to do that one as well. And, yeah, some people have asked me about that.

51:02

So, yeah, we can we can do that one. I think more people wanna know so I think people wanna know that one.

So, yeah, we can we can do that one. I think more people wanna know so I think people wanna know that one.

51:08

And there's a lot of people who listen to this that have a job. And, they're not, like, ready to go quit their job and start a company, you know, want to tweet out. You wanna tweet out those three ideas and or I I can do it and we'll see what the people say.

And there's a lot of people who listen to this that have a job. And, they're not, like, ready to go quit their job and start a company, you know, want to tweet out. You wanna tweet out those three ideas and or I I can do it and we'll see what the people say.

51:22

Yeah. Let's do it. I think we should do all three. It's just in what order. We'll do we'll we'll do one each time. It's okay.

Yeah. Let's do it. I think we should do all three. It's just in what order. We'll do we'll we'll do one each time. It's okay.

51:28

June third. Did I say I think I said June third to you. We're doing Sean and I are doing a meetup.

June third. Did I say I think I said June third to you. We're doing Sean and I are doing a meetup.

51:34

Well, I guess it's trends and the hustle and Sean and I whoever's doing it, we're gonna be there. We're gonna host an interview.

Well, I guess it's trends and the hustle and Sean and I whoever's doing it, we're gonna be there. We're gonna host an interview.

51:42

I think with like, we can do our thing in front of everyone, and then also

I think with like, we can do our thing in front of everyone, and then also

51:47

Noah Kagan will be there. Do you know Noah?

Noah Kagan will be there. Do you know Noah?

51:50

Never met him in person just on the pond.

Never met him in person just on the pond.

51:52

So he'll be there. We're gonna do it at his office. So he's been kind enough to let us have his office.

So he'll be there. We're gonna do it at his office. So he's been kind enough to let us have his office.

51:57

So you can go to m f n,

So you can go to m f n,

51:59

like my first million, m f m

like my first million, m f m

52:02

pod dot com, and enter your email

pod dot com, and enter your email

52:05

and you'll get notified when that's being released, like, the, if you're in Austin or town. Yeah. When we come to, like, we're gonna start it with Austin. Yeah. We're gonna start with Austin. That's on June third. It's, it's likely I'm I'm almost positive. It's completely free, and we'll have room for small, fifty people. And then we haven't settled on this yet, but not the day after, but likely the day after, we might go to Miami.

and you'll get notified when that's being released, like, the, if you're in Austin or town. Yeah. When we come to, like, we're gonna start it with Austin. Yeah. We're gonna start with Austin. That's on June third. It's, it's likely I'm I'm almost positive. It's completely free, and we'll have room for small, fifty people. And then we haven't settled on this yet, but not the day after, but likely the day after, we might go to Miami.

52:29

We haven't we we gotta lock that in. If you have an office that could host a hundred people Let's lock it in. What are we waiting for? Let's lock it in. It's done. Well We haven't we haven't found the venue, but the decision is done. Yeah. Like, I'll I'll I'll plan to go, but we don't have a place to be. Yeah. I'm sorry. We'll figure it out. If you wanna host us,

We haven't we we gotta lock that in. If you have an office that could host a hundred people Let's lock it in. What are we waiting for? Let's lock it in. It's done. Well We haven't we haven't found the venue, but the decision is done. Yeah. Like, I'll I'll I'll plan to go, but we don't have a place to be. Yeah. I'm sorry. We'll figure it out. If you wanna host us,

52:48

basically, if you wanna provide light drinks and light food and you wanna have fifty to a hundred people, tell us. It's gonna be in the evening. It's gonna be, like, a seven o'clock thing. Maybe a hundred people. Mayor Suarez, if you are listening to this.

basically, if you wanna provide light drinks and light food and you wanna have fifty to a hundred people, tell us. It's gonna be in the evening. It's gonna be, like, a seven o'clock thing. Maybe a hundred people. Mayor Suarez, if you are listening to this.

53:00

Hey, we've created a couple DMs.

Hey, we've created a couple DMs.

53:02

Hey. You know, I've been seeing you talking to my friends. Let's do this.

Hey. You know, I've been seeing you talking to my friends. Let's do this.

53:06

I think we could get a hundred or five hundred people. I just don't know if I personally would want to. Would you wanna like, riff in front of five hundred people?

I think we could get a hundred or five hundred people. I just don't know if I personally would want to. Would you wanna like, riff in front of five hundred people?

53:15

Yeah. If I'm gonna do one hundred, why not five hundred? This doesn't make any difference to me. Well, don't even wanna do one hundred, but let alone five hundred.

Yeah. If I'm gonna do one hundred, why not five hundred? This doesn't make any difference to me. Well, don't even wanna do one hundred, but let alone five hundred.

53:23

But, yeah, whatever. I'll go with the flow, but we need a place. So if you wanna host those, you can. And I've got a couple other updates. So we're gonna talk we gotta Sean actually did most of the research for this one. We got a ton of cool ideas, but do you want an update on some podcast stuff? Yeah. Do you mind if you working with our team?

But, yeah, whatever. I'll go with the flow, but we need a place. So if you wanna host those, you can. And I've got a couple other updates. So we're gonna talk we gotta Sean actually did most of the research for this one. We got a ton of cool ideas, but do you want an update on some podcast stuff? Yeah. Do you mind if you working with our team?

53:39

Okay. So,

Okay. So,

53:41

in three one, so what was that, March? March, we did three hundred thirty eight thousand downloads In April,

in three one, so what was that, March? March, we did three hundred thirty eight thousand downloads In April,

53:47

we did four hundred thirty six thousand downloads. So, that's a thirty percent gain about. In May,

we did four hundred thirty six thousand downloads. So, that's a thirty percent gain about. In May,

53:54

It's tracking towards around five hundred and twenty thousand, which is another twenty twenty percent increase.

It's tracking towards around five hundred and twenty thousand, which is another twenty twenty percent increase.

54:00

I think we can keep going And I wanna tell you what I think is is causing all this. The first

I think we can keep going And I wanna tell you what I think is is causing all this. The first

54:07

is

is

54:09

the biology

the biology

54:11

episode. So guests typically we have found don't work that well, but a really big name guest or someone that has a cult following like a Thai or a biology

episode. So guests typically we have found don't work that well, but a really big name guest or someone that has a cult following like a Thai or a biology

54:22

that works.

that works.

54:24

Tye. Who's Tye? Lopez. Oh, Tye Lopez. Okay. Gotcha.

Tye. Who's Tye? Lopez. Oh, Tye Lopez. Okay. Gotcha.

54:28

When we did that one, because he was, like, cult following and a cult unfollowing.

When we did that one, because he was, like, cult following and a cult unfollowing.

54:33

He's got both. Yeah.

He's got both. Yeah.

54:34

Yeah. So that that worked. So the biology's episode is probably gonna be the most listened to one ever.

Yeah. So that that worked. So the biology's episode is probably gonna be the most listened to one ever.

54:40

So that would work. Yeah. How much more is it than than the usual? Is it like twenty percent more, fifty percent more than a typical episode? It got to thirty thousand, like, in the first week. Typically, our episodes get to thirty thousand over, like,

So that would work. Yeah. How much more is it than than the usual? Is it like twenty percent more, fifty percent more than a typical episode? It got to thirty thousand, like, in the first week. Typically, our episodes get to thirty thousand over, like,

54:52

two months. Gotcha. Okay. So it it did that in, like, a week or whenever it was when did they get released? A week ago. Five days. That's what I'm saying. I talked to him on the phone, and he said, yeah, I, good episode. I shared it. So, hopefully, that helps. And then,

two months. Gotcha. Okay. So it it did that in, like, a week or whenever it was when did they get released? A week ago. Five days. That's what I'm saying. I talked to him on the phone, and he said, yeah, I, good episode. I shared it. So, hopefully, that helps. And then,

55:07

he's down to share more. Because I well, we only tweeted out, I think, one clip from it. So he's down to share more clips and he liked the animation. He was, like, Oh, like, like, looks like production value's going up. And I was like, sweet.

he's down to share more. Because I well, we only tweeted out, I think, one clip from it. So he's down to share more clips and he liked the animation. He was, like, Oh, like, like, looks like production value's going up. And I was like, sweet.

55:18

Yes, it is. Yeah.

Yes, it is. Yeah.

55:20

So that worked out well. And then do you wanna know what's working really well is how twos. So anytime a title is called how to build a paid community,

So that worked out well. And then do you wanna know what's working really well is how twos. So anytime a title is called how to build a paid community,

55:29

how to build paid events, how to whatever we've done, those rank the highest no matter what or not no matter what, but more often than not. So, like, in our top ten most downloaded stuff, it's either an interview with a huge, a well known person,

how to build paid events, how to whatever we've done, those rank the highest no matter what or not no matter what, but more often than not. So, like, in our top ten most downloaded stuff, it's either an interview with a huge, a well known person,

55:43

which like an Andrew would be a well known person or a how to blank.

which like an Andrew would be a well known person or a how to blank.

55:47

So we have to do some on how to It's almost like they don't care about us and our great ideas, they care about themselves learning something and being able to do something they wanna do.

So we have to do some on how to It's almost like they don't care about us and our great ideas, they care about themselves learning something and being able to do something they wanna do.

55:57

I think that's exactly what it is. And then it's ourselves peppered in there. We are the spice, but the meat is the how to. Right. And then finally, I got a last update.

I think that's exactly what it is. And then it's ourselves peppered in there. We are the spice, but the meat is the how to. Right. And then finally, I got a last update.

56:08

We're running some ads on, do you know this thing called the billionaire investors podcast? Or what's it called? It's like a famous thing. We study billionaires? Is it that one? Yeah. I love podcast. Have you listened to it?

We're running some ads on, do you know this thing called the billionaire investors podcast? Or what's it called? It's like a famous thing. We study billionaires? Is it that one? Yeah. I love podcast. Have you listened to it?

56:19

Yeah. So we're running an ad on their net on their network on that podcast. I think,

Yeah. So we're running an ad on their net on their network on that podcast. I think,

56:24

we bought it last week. I think it's gonna go live this week. Then so there's two types of podcast advertising that I'm learning about. The one is what we do is people advertise now HubSpot advertises on our podcast,

we bought it last week. I think it's gonna go live this week. Then so there's two types of podcast advertising that I'm learning about. The one is what we do is people advertise now HubSpot advertises on our podcast,

56:34

and people go to hubspot dot com slash m f m whatever. The other one is podcast platform. So, like, overcast, have you heard of over past? Yeah. Like these clients, these apps you can use to listen to podcasts. Yes. And on those clients, those,

and people go to hubspot dot com slash m f m whatever. The other one is podcast platform. So, like, overcast, have you heard of over past? Yeah. Like these clients, these apps you can use to listen to podcasts. Yes. And on those clients, those,

56:48

users click subscribe.

users click subscribe.

56:50

And the strategy that I'm doing is where what we're doing is we are going towards niche

And the strategy that I'm doing is where what we're doing is we are going towards niche

56:55

niche ones because those niche ones typically have a far loyal following and who get low cost per click to download and subscribe. And it makes sense because those people, if you are You gotta be a real podcast junkie to go get, like, a new podcast app because it has these extra five features about podcasts. So it's actually a really good audience that's probably really cheap because nobody else really goes for them. So I I I like the strategy a lot. And they're

niche ones because those niche ones typically have a far loyal following and who get low cost per click to download and subscribe. And it makes sense because those people, if you are You gotta be a real podcast junkie to go get, like, a new podcast app because it has these extra five features about podcasts. So it's actually a really good audience that's probably really cheap because nobody else really goes for them. So I I I like the strategy a lot. And they're

57:19

they're techy. They're like tech tech. They're early doctors. Yeah. And so we're running ads currently on cast box. I've never even heard of them, but it looks cool, and then overcast.

they're techy. They're like tech tech. They're early doctors. Yeah. And so we're running ads currently on cast box. I've never even heard of them, but it looks cool, and then overcast.

57:29

And so those are some of the updates. It's going well. Okay. And what about the so the ad on the we study billionaires podcast,

And so those are some of the updates. It's going well. Okay. And what about the so the ad on the we study billionaires podcast,

57:36

what is it? Because I'm always like if I'm listening to a podcast,

what is it? Because I'm always like if I'm listening to a podcast,

57:40

what's actually gonna make me go subscribe? One is a guy comes on or a girl comes on and they're a guest. Like, this happened with Elaine. Elaine came on our podcast. She did ideas. And she said it was, like, I don't know, one of her biggest us her newsletter got, like, a huge spike in subscriber. Like, her next email sent was Welcome. All my new subscribers. This is amazing. And she said she got, you know, thousands of new subscribers

what's actually gonna make me go subscribe? One is a guy comes on or a girl comes on and they're a guest. Like, this happened with Elaine. Elaine came on our podcast. She did ideas. And she said it was, like, I don't know, one of her biggest us her newsletter got, like, a huge spike in subscriber. Like, her next email sent was Welcome. All my new subscribers. This is amazing. And she said she got, you know, thousands of new subscribers

58:03

from her appearance on the pod, which is great. And so that one makes sense because if I go and guest on somebody's podcast,

from her appearance on the pod, which is great. And so that one makes sense because if I go and guest on somebody's podcast,

58:09

you listen to it for forty five minutes or an hour because that's your favorite podcast, or that's what you listen to regularly, you might be like, oh, that guest was cool. They said they have a pod. I'll go check it out. I like that method, and I'm

you listen to it for forty five minutes or an hour because that's your favorite podcast, or that's what you listen to regularly, you might be like, oh, that guest was cool. They said they have a pod. I'll go check it out. I like that method, and I'm

58:21

I've said that I gotta do this. I I still have to go do it, which is I wanna go guest on as many podcasts as I can. That'll report my contribution to this growth strategy,

I've said that I gotta do this. I I still have to go do it, which is I wanna go guest on as many podcasts as I can. That'll report my contribution to this growth strategy,

58:29

but this ad is a little bit different. It's just like a thirty second sound clip. What are we saying in that thirty second sound clip that's gonna make somebody wanna subscribe? Unfortunately, it's not a clip. I think it's gonna be Stig, the main guy reading,

but this ad is a little bit different. It's just like a thirty second sound clip. What are we saying in that thirty second sound clip that's gonna make somebody wanna subscribe? Unfortunately, it's not a clip. I think it's gonna be Stig, the main guy reading,

58:41

but frankly, I don't know. We just closed the deal on Friday. Okay. Fair enough.

but frankly, I don't know. We just closed the deal on Friday. Okay. Fair enough.

58:46

So I have to figure it out. But we have our guys. So we we got this team, Henry Dillon, they're making like a height, like a sizzle reel. Right. And we might be able to use that, but I don't know. But I agree with you. Like, in theory, I agree with you. I just don't know what's available at the moment. And we're doing some other stuff to make it easier to follow. So I'm emailing I've grown my email list and this year, from zero to twenty six thousand subscribers now.

So I have to figure it out. But we have our guys. So we we got this team, Henry Dillon, they're making like a height, like a sizzle reel. Right. And we might be able to use that, but I don't know. But I agree with you. Like, in theory, I agree with you. I just don't know what's available at the moment. And we're doing some other stuff to make it easier to follow. So I'm emailing I've grown my email list and this year, from zero to twenty six thousand subscribers now.

59:11

And at twenty six thousand, I I just sent it out the first time last week. So just, it's, just sean puri dot com. If you go subscribe there, you get all my emails, but one of the weekly emails I send now is a podcast recap. So if you don't have time or you listen to the pod while you're on the go, I basically take the best three bits from that la from last, the last week of episodes. And I say, this was the best idea. This was kind of the second most interesting idea. Here was the third one. And so sent that out for the first time. And I think that will also make it easier for people to, like, follow along. And if you were kind of on the fence or you were you're in and out. You listen sometimes. You don't listen other times. I think that'll keep you on the hook because And we and then I copied your email. Like, from Sean, and I sent it to, like, thirty thousand hustle people who clicked on a my first million link in the past, like, two weeks. And we're actually gonna increase that. So it's like a hundred thousand people. And my takeaway so far is it actually

And at twenty six thousand, I I just sent it out the first time last week. So just, it's, just sean puri dot com. If you go subscribe there, you get all my emails, but one of the weekly emails I send now is a podcast recap. So if you don't have time or you listen to the pod while you're on the go, I basically take the best three bits from that la from last, the last week of episodes. And I say, this was the best idea. This was kind of the second most interesting idea. Here was the third one. And so sent that out for the first time. And I think that will also make it easier for people to, like, follow along. And if you were kind of on the fence or you were you're in and out. You listen sometimes. You don't listen other times. I think that'll keep you on the hook because And we and then I copied your email. Like, from Sean, and I sent it to, like, thirty thousand hustle people who clicked on a my first million link in the past, like, two weeks. And we're actually gonna increase that. So it's like a hundred thousand people. And my takeaway so far is it actually

01:00:05

might be good for the user, but shitty for our numbers. Because you just get the information without having to listen, which kinda sucks that that, like, has to be the case. Yeah. I I I thought about that, but I don't think that's actually how the world works. I think if you keep giving people value in every form that they want it, short form texts, long form

might be good for the user, but shitty for our numbers. Because you just get the information without having to listen, which kinda sucks that that, like, has to be the case. Yeah. I I I thought about that, but I don't think that's actually how the world works. I think if you keep giving people value in every form that they want it, short form texts, long form

01:00:22

clips on Twitter, clips on YouTube,

clips on Twitter, clips on YouTube,

01:00:24

video on YouTube, podcast audio. If you just keep giving people value, they will learn that, oh, and whenever I want ideas, whenever I want to feel that my my wheel's turning. If I wanna get that juice, that energy,

video on YouTube, podcast audio. If you just keep giving people value, they will learn that, oh, and whenever I want ideas, whenever I want to feel that my my wheel's turning. If I wanna get that juice, that energy,

01:00:37

Sean and Sam are the place to go to get it. And our best

Sean and Sam are the place to go to get it. And our best

01:00:40

the raw the raw source, the real deal shit is in the podcast. And so I think over time those clips, they just bring people who are on the fringes closer to the core. I hope that's the case. And I'm betting that's the case. I'm I'm putting my money on that. But,

the raw the raw source, the real deal shit is in the podcast. And so I think over time those clips, they just bring people who are on the fringes closer to the core. I hope that's the case. And I'm betting that's the case. I'm I'm putting my money on that. But,

01:00:55

yeah, but it's a fear. I and I wanna bring this back to one thing, which is a lot of times we talk about this inside stuff, and I hopefully sound like a circle jerk. Like, oh, we're awesome yada yada yada.

yeah, but it's a fear. I and I wanna bring this back to one thing, which is a lot of times we talk about this inside stuff, and I hopefully sound like a circle jerk. Like, oh, we're awesome yada yada yada.

01:01:04

I'm revealing this because a lot of people people like this. I like it when I hear other people say the numbers But also,

I'm revealing this because a lot of people people like this. I like it when I hear other people say the numbers But also,

01:01:10

I wanna

I wanna

01:01:11

point that I think we're doing really good,

point that I think we're doing really good,

01:01:14

but I actually don't think that we are good. I think persistence

but I actually don't think that we are good. I think persistence

01:01:18

is good. And the reason why this is working is because persistence

is good. And the reason why this is working is because persistence

01:01:24

works quite well. So we're actually on we're close to episode two hundred. We've been doing this for,

works quite well. So we're actually on we're close to episode two hundred. We've been doing this for,

01:01:30

is it gonna be two years? That's two years. Yeah. Two years maybe in September or August. July, something like that. July. And

is it gonna be two years? That's two years. Yeah. Two years maybe in September or August. July, something like that. July. And

01:01:37

I would say that

I would say that

01:01:39

we miss I I get sick sometimes and I miss stuff. Sean will miss stuff because he had a baby,

we miss I I get sick sometimes and I miss stuff. Sean will miss stuff because he had a baby,

01:01:44

but we're pretty much always on. And at worst,

but we're pretty much always on. And at worst,

01:01:49

we're mostly at least good.

we're mostly at least good.

01:01:52

Like, we're like, it's typically always at least Okay. Sometimes it sucks. Sometimes it's really good. Mostly it's okay.

Like, we're like, it's typically always at least Okay. Sometimes it sucks. Sometimes it's really good. Mostly it's okay.

01:02:00

And,

And,

01:02:00

like, sorry. Mostly it's good, I would say. But that consistency is actually really important. And we're we're going to appsumo,

like, sorry. Mostly it's good, I would say. But that consistency is actually really important. And we're we're going to appsumo,

01:02:08

and I guess down three weeks. And there's a great story that Noah told me or and basically no Kagan runs this company called appsumo.

and I guess down three weeks. And there's a great story that Noah told me or and basically no Kagan runs this company called appsumo.

01:02:16

It's a it's a weekly email where you get deals on software. This year, they're gonna do a hundred million in in gross revenue, of which, like, fifty fifty million is their revenue. It's a great business. It's ten years old. And he was like, you know, I realized something that this business that we're running, it's done really well, but it didn't do well at first, but everyone wants to know, like, why is this doing so well? And he goes,

It's a it's a weekly email where you get deals on software. This year, they're gonna do a hundred million in in gross revenue, of which, like, fifty fifty million is their revenue. It's a great business. It's ten years old. And he was like, you know, I realized something that this business that we're running, it's done really well, but it didn't do well at first, but everyone wants to know, like, why is this doing so well? And he goes,

01:02:39

I really just put in forty hours a week, but I just did it for ten years, and it has finally started to pay off and turn off and done really well. And it's just like it's just a job. And I just but I do it all the time. And I treat it like a job, and that has paid dividends. And I think that more people who listen to us could kick ass a lot harder if they treated their side hustle like a job.

I really just put in forty hours a week, but I just did it for ten years, and it has finally started to pay off and turn off and done really well. And it's just like it's just a job. And I just but I do it all the time. And I treat it like a job, and that has paid dividends. And I think that more people who listen to us could kick ass a lot harder if they treated their side hustle like a job.

01:03:00

Yeah.

Yeah.

01:03:01

I I would, so I agree with you. Persistence is great. The one thing, that this reminds me of is

I I would, so I agree with you. Persistence is great. The one thing, that this reminds me of is

01:03:08

I got some advice

I got some advice

01:03:10

from the CEO of Twitch

from the CEO of Twitch

01:03:12

emmit.

emmit.

01:03:13

And,

And,

01:03:15

we so so when I got acquired,

we so so when I got acquired,

01:03:18

when when our team got acquired, our company got acquired, we were put on a a special project inside Twitch. And it was kind of like one of the, like,

when when our team got acquired, our company got acquired, we were put on a a special project inside Twitch. And it was kind of like one of the, like,

01:03:26

most people at Twitch are working on something that already exists hey. This, you know, people already use us or already the category leader.

most people at Twitch are working on something that already exists hey. This, you know, people already use us or already the category leader.

01:03:33

You gotta make it better. Make it more profitable. Make it smoother. Make it whatever. It's more like

You gotta make it better. Make it more profitable. Make it smoother. Make it whatever. It's more like

01:03:38

maintaining

maintaining

01:03:39

and improving an existing winner.

and improving an existing winner.

01:03:41

And we were put on this little we're on the edge of the island And we're the only team in the company, basically, or one or one of three teams that was working on something that where we weren't the winner wasn't proven.

And we were put on this little we're on the edge of the island And we're the only team in the company, basically, or one or one of three teams that was working on something that where we weren't the winner wasn't proven.

01:03:51

And

And

01:03:52

So we, it was considered, like, a kind of a top priority. So we did this thing.

So we, it was considered, like, a kind of a top priority. So we did this thing.

01:03:57

Every week, the top,

Every week, the top,

01:04:00

my team would present to the CEO, the COO, and the chief product officer. We had an hour with them every week. And in a big company, you don't really get an hour with those three people.

my team would present to the CEO, the COO, and the chief product officer. We had an hour with them every week. And in a big company, you don't really get an hour with those three people.

01:04:09

Every week. That's, like, a very expensive meeting as they say. And,

Every week. That's, like, a very expensive meeting as they say. And,

01:04:14

it because it was important. And I used to go in and I would try to basically every I feel like every two weeks, I was pulling a a rabbit out of my hat trying to be like, and here's the new genius tactic that we're gonna do. And this one is gonna be the one that works.

it because it was important. And I used to go in and I would try to basically every I feel like every two weeks, I was pulling a a rabbit out of my hat trying to be like, and here's the new genius tactic that we're gonna do. And this one is gonna be the one that works.

01:04:28

And, like, some of them did make an impact, but Emmett had this observation where he was, like, You know, I feel like you,

And, like, some of them did make an impact, but Emmett had this observation where he was, like, You know, I feel like you,

01:04:36

have a lot of good ideas.

have a lot of good ideas.

01:04:37

And then every month,

And then every month,

01:04:40

we're we're, like, sort of, un like, on a weekly or monthly basis when we sit here, it's always like, yeah, it's good, but it's not as good as we want it to be. We're still, like, we're so small. We wanna be so huge.

we're we're, like, sort of, un like, on a weekly or monthly basis when we sit here, it's always like, yeah, it's good, but it's not as good as we want it to be. We're still, like, we're so small. We wanna be so huge.

01:04:50

And he's like, you're impatient with the results.

And he's like, you're impatient with the results.

01:04:52

And so so I so I change one thing at the top of every

And so so I so I change one thing at the top of every

01:04:57

every update that you have to bring in a memo. At the top of every memo,

every update that you have to bring in a memo. At the top of every memo,

01:05:01

I was the only person in the company that was doing this. Everybody else their memo goes straight into, like, Here's the weekly update, here's how it's going, here's what here's what we're doing next. At the top, I wrote in bold,

I was the only person in the company that was doing this. Everybody else their memo goes straight into, like, Here's the weekly update, here's how it's going, here's what here's what we're doing next. At the top, I wrote in bold,

01:05:12

impatience with action,

impatience with action,

01:05:13

patience with results.

patience with results.

01:05:15

I said, that's our team motto. I'm putting it up here mostly for myself to remember. In patients with action, that's when in patients is good is when it's You're being impatient about taking action, but impatience is bad when you're impatient about results. So I'm putting it at the top of this fucking paper every week. So we're all gonna see it. So that was cool. Then the second the the second lesson came, like, six months later, nine months later when he was, like, by the way,

I said, that's our team motto. I'm putting it up here mostly for myself to remember. In patients with action, that's when in patients is good is when it's You're being impatient about taking action, but impatience is bad when you're impatient about results. So I'm putting it at the top of this fucking paper every week. So we're all gonna see it. So that was cool. Then the second the the second lesson came, like, six months later, nine months later when he was, like, by the way,

01:05:38

You guys noticed, like, we got the results. Like, it's actually coming to fruition now. And if we look back, we can't say which one thing we did was, like,

You guys noticed, like, we got the results. Like, it's actually coming to fruition now. And if we look back, we can't say which one thing we did was, like,

01:05:47

the big growth mover.

the big growth mover.

01:05:49

And he goes, he goes, there's this, phrase that I think Andresen Horowitz uses, which is

And he goes, he goes, there's this, phrase that I think Andresen Horowitz uses, which is

01:05:54

or they made it more popular, I guess. I don't know if they invented it, but Ben Horowitz has it in his book, which is there's no silver bullet. There's only lead bullets.

or they made it more popular, I guess. I don't know if they invented it, but Ben Horowitz has it in his book, which is there's no silver bullet. There's only lead bullets.

01:06:03

And this is, about

And this is, about

01:06:05

this is basically what that means is there's no silver bullet strategy. There's no one thing you're gonna go do that's just gonna magically

this is basically what that means is there's no silver bullet strategy. There's no one thing you're gonna go do that's just gonna magically

01:06:13

like, make everything okay, make everything work.

like, make everything okay, make everything work.

01:06:16

The only growth strategy that truly works over time is

The only growth strategy that truly works over time is

01:06:20

a many lead bullet strategy, which means you fire a you do a bunch of things, and you keep firing, keep firing, keep firing until the, you know, the the thing falls over and it finally finally you break through. And so I would say this is a good and so that became the second motto, which is remember,

a many lead bullet strategy, which means you fire a you do a bunch of things, and you keep firing, keep firing, keep firing until the, you know, the the thing falls over and it finally finally you break through. And so I would say this is a good and so that became the second motto, which is remember,

01:06:37

only led bullets. And so that that was the those are the top of every weekly update was those two things. That's pretty good. To catch myself,

only led bullets. And so that that was the those are the top of every weekly update was those two things. That's pretty good. To catch myself,

01:06:44

because I'm good, but my what's my leak? My leak was impatience. My leak was looking for the genius tactics when all it took was lead bullets and patience. And, and so, you know, if you take away one thing, you know, us talking about our growth numbers, I think Some people will like it because they like hearing the actual numbers. It's great when somebody's, like, transparent about things. Cool. We're at over half a million downloads this month, like, monthly now. And we're trying to get to a million. Some people will be like, why do they talk about their podcast numbers so much? But I hope the takeaway is forget about how our podcast is growing. That's probably irrelevant to you, but you probably have a project you're trying to grow and hearing how Sam thinks and talks about how he's growing this podcast is gonna be beneficial for how you do it. Okay. How to grow a thing, you know, back to our how tos. I think that and we'll move on. But the last the phrase that I've been thinking about a lot lately is

because I'm good, but my what's my leak? My leak was impatience. My leak was looking for the genius tactics when all it took was lead bullets and patience. And, and so, you know, if you take away one thing, you know, us talking about our growth numbers, I think Some people will like it because they like hearing the actual numbers. It's great when somebody's, like, transparent about things. Cool. We're at over half a million downloads this month, like, monthly now. And we're trying to get to a million. Some people will be like, why do they talk about their podcast numbers so much? But I hope the takeaway is forget about how our podcast is growing. That's probably irrelevant to you, but you probably have a project you're trying to grow and hearing how Sam thinks and talks about how he's growing this podcast is gonna be beneficial for how you do it. Okay. How to grow a thing, you know, back to our how tos. I think that and we'll move on. But the last the phrase that I've been thinking about a lot lately is

01:07:36

people

people

01:07:37

overestimate

overestimate

01:07:38

what they can accomplish in a year, but they underestimate

what they can accomplish in a year, but they underestimate

01:07:42

what they can accomplish in ten years indefinitely.

what they can accomplish in ten years indefinitely.

01:07:44

Right. Absolutely. And and that's an example here. Like, we've been frustrated on some month to month basis or week to week basis, but, like,

Right. Absolutely. And and that's an example here. Like, we've been frustrated on some month to month basis or week to week basis, but, like,

01:07:52

it's kinda cool seeing these numbers

it's kinda cool seeing these numbers

01:07:54

like, really start to pay off.

like, really start to pay off.

01:07:56

Uh-huh.

Uh-huh.

01:07:58

Yeah.

Yeah.

01:08:01

I feel like I can

I feel like I can

01:08:02

I know I could be what I want to?

I know I could be what I want to?

01:08:05

I put my all in it like the day's off on a road. Let's travel never looking back.

I put my all in it like the day's off on a road. Let's travel never looking back.

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