I think this is a good strategy. You say no to most everything, then when you see the thing that you're like, this is it,

you go one hundred percent all in on it.

I feel like I could rule the world and know I could be what I want to.

I put my all it like a day's off on a road. Let's travel never looking back. Alright. We're live. You

you didn't know enough about Red Ventures to bring that up.

I talked to somebody who sold their company to Red Ventures, and they were telling me about it. And it was, like, oh, I just paid a note. I was, like, fascinating. Gotta go research more. I put it on here just to be like, I'm gonna go research more and then you added, I know a lot in all caps. So you already know a lot, which is great. Maybe. We we we could talk about it later. Also another thing that I actually forgot to add this, I was watching the UFC fight.

And do you remember,

about

four weeks ago, maybe two weeks ago, we discussed this business of giving away, like, cars. And you have to

I saw an ad

at the bottom of the UFC fight, and I think that Like, one way that I find ideas is anyone who's doing brand advertising. So there's two types of well, I guess there's many types of advertising, but there's the first type is performance, which is

you click on something, and I could I could see one hundred percent when you purchased, and I could see everything about that. And I could, like, attribute

is attribution market marketing, performance marketing is what it's called. The second is brand marketing. So like billboards or that's another example. I don't I don't even know. Yeah. Just TV commercials. You do a commercial. You don't know necessarily, and they try to measure it. But in reality, Budweiser, when they run a commercial at the Super Bowl, it's because they're trying to build awareness want Budwater to be top of mind. Maybe they wanna talk about their zero calorie beer. They're just trying to build awareness, and they're not directly hoping that you watch that. Open up your phone, buy Budweiser, right, that moment. That's not the way that that per that marketing is designed. They hope that you eventually walk into the store and it influences you. This is what GEICO does.

And often

early stage companies,

particularly tech companies who are, like, savvy with internet marketing start with performance

And then when they exhaust that, then they go, alright. Now, like, we need to, like, just we just need more people in the world to know about this product. And so what I love doing is I like looking at who's doing brand advertising because

not always, but often that means that they're, like, crushing it. Yeah. It's like buying art. If you're buying art, you're rich. If you're buying brand ads, your company's rich.

Yes. That's a great example. And I saw, UFC

they have this ad for watch game.

And I think watch game may be sponsored in an embedded episode, but then also, like, before one

fights, it said this episode is brought to you by

Watch gang, getting a Rolex every month. And I was like, what is going on with that? What is that? I've never heard of Watch gang, And I know a little bit of watch watchers, or at least I'm a fan. And so I don't wanna I even though I am kinda bringing it up, but I don't wanna get into too much, but they were doing I went to watch king dot com, and they were doing a contest for

a Rolex. Given away, Rolex. Yeah. This so my coworker

at Twitch when I was there, he,

he came up to me.

He shows me his watch. And I'm like, hey, man. Nice watch. He's like, I got this in

this,

this watch club that I'm in. So tell me more. And he tells me about watch gang. And he's like, yeah. I found this website. I had no idea if it's a scam or not. Is, like, it's crazy. This watch is, like, a two hundred fifty dollar watch, and I'm paying thirty bucks a month. Like, I don't really understand every month. They send me another watch. And I was, like, I was like, okay. Sounds fishy. Like, he's like, yeah, exactly. So I didn't even know if anything would come, but, like, look at this. It's here. And, and so then I went and and played with it, and it's, like, one of the, super optimized websites. It's like, you you open up the website. Bam. Let me get your email for this thing. Oh, you don't want the email. Spend the wheel and win some more. Oh, you spun the wheel. Okay. You have thirty seconds to finish your checkout or else. You're gonna, like, your family will be taking ransom. And so it's, like, this, like and if you go to it, it's just, like, one hero image And then it's like,

you know, the tagline basically is,

you know, getting new watches sent right to your door. Do you keep them? You sure do. Are the watch is good? No, sir. They're amazing. Right? And so it's like, well written copy, huge hero image. I'm like, this site prints money. And so just made a mental note about watch gang at that moment. And it's like a mystery box. Like, you don't know which watch you're gonna get. You might get one of the works. Thousands of dollars watches or you might get the, like, hundred dollar watch you're always getting to watch good value. And the weird thing is who needs this many watches? I don't know. Nobody needs twelve watches a year as far as I'm concerned. Maybe I'm just not the demo. Yeah. So when I see this stuff, there's, like, if you're in the internet long enough, which, you know, it's not that you don't need to do it that much, in order to see that when you see something like this, you're like, something is going on to where

it's maybe a scam and full of it, but also, like, if you told me this made two hundred million dollars, I would be like, yeah, yeah, yeah, I totally buy it. It's an arbitrage place. So it's the same way that, like,

You know, most of the DTC brands, they're not, like, truly making the best products, but they're, like, look, if we're really good at Facebook marketing, or for really good at affiliate marketing or really good at whatever, influencer marketing.

Then we could build, like, Movement watches. They built a hundred million dollar plus luxury watch brand in two years They made it sound like a old school brand. They, you know, they they partner with all these influencers. They use this it's it's a marketing company, not a watch company, really. And so that's what this is for sure. This is a marketing company, not a watch company. They could swap this out and do this with golf clubs. They could do this with shoes. They could do this with whatever, you could just you could take this watch gang website, and you could do it with sneakers right now. And I think you would do pretty well. I think there's something with the there must be something where they're getting the watches, you know, super discounted somehow. Like, these might be, like, out of style watches or refurbished or some I don't know what they're doing, but there has to be some way that they're able to give you this watch and still make money in the something what I don't wanna know if it's thirty bucks still or I don't know how much this I don't know why. I I saw the ad. Whenever I see people advertising on the UFC, I think they're, like, there's a lot of new brands. Like, man scaped advertises there. And I had heard of man scape. And then they advertised in the UFC, I'm, like, oh, they they must be monsters. Where you have to be okay with your logo getting covered in blood. And I think most brands just don't want that. And then the brands that were okay with that got this big upside of

huge amount of eyeballs for a very low,

very low ad cost. And so early on, you know, it looked like NASA They would every fighter would come out and they'd have, like, fifty logos of, like, from their mom and pop, like, barbershop in their local town to, like, you know, some random insurance company or,

you know, energy drink or whatever. And they've been trying to get it more and more mainstream. Although, just announced a hundred seventy five million dollar deal with crypto dot com or micro dot com? I saw that. Is crypto dot com scammy or legit? I don't know anything about it. Well, they offer eight percent,

return, eight percent cash back. So you so that's how you know, it's, it's probably not totally.

It's not that it's a scam. It's, again, it's, like,

these sort of hand wavy types of things. It's like Yeah. You get our crypto card. It's a metal card. It's awesome. And then when you spend, you earn eight percent. In crypto bucks. It's like, wait, what's a crypto buck? That's our own currency we created. It's like, oh, god. It's like, you gotta hold five thousand crypto bucks and then you earn the eight percent.

It's like, dude, do I wanna go buy five thousand dollars of your crypto buck in order to earn the eight percent here? I don't know. I don't think so. Yeah. They they a lot of stuff like that and and advertise with them. But, I wanna bring up a couple topics. You have a few ideas, but you talked about this house thing. So I wanna ask you about that. So I'm on vacation. Yeah. First time since COVID,

we went to, Vegas. And I'm staying in the house

staying with somebody, and their house is unbelievable,

dude. I am in Like, it's like a, like, a family member.

This is somebody I'm related to. Yes. So this is this is a house that's I think it's worth, like, probably fifteen million dollars and fifteen million dollars in San Cisco, we'll give you a fat house. Fifty million dollars in Vegas. Let's give you what what I'm in. I'm in a resort. I'm in a personal resort. Like, I was walking in, and I was, like, trying to not trip into the koi ponds along the way just to the door. Door opens up there's a freaking, you know, from the hotel that little what the bell man has that cart to take your shit to your room. They have one of those because the room is so far away from the door because they're just so big of a house. And, so I use that. I get to my room. My room is, like, you know, a everything's magical, dude. We were eating dinner. And then all of a sudden, like, a convertible, the roof.

Retracted from over our heads. The walls disappeared. They went away, and then we all went swimming in this pool that surrounds the dining room while looking out at downtown Vegas. It's it's unbelievable. And the reason I say this is because

I thought I knew how much money I wanted. I thought I knew what I wanted. And now that I've stayed at this house,

I'd like some more money, please. That's that's my brutally honest, how much healing my raw emotion that I have twenty four hours into this house is

Oh, fuck. This okay. Yo. Yeah. I can be happy without this.

But but why can't I do this too? This is this is pretty nice. I've never seen How much do you think you need to to have a fifteen million dollar house, what do you think your your, like, investable asset? Like, relatively liquid net worth needs to be, like, sixty, seventy? I think a hundred to be safe, seventy, if you're sixty, seventy, if you're, like,

fifty, fifty, sixty, I guess. If you're if you're just kinda, like, playing it, you're you're comfortable with it being riskier, I guess. Or, like, if that fifty, sixty that you have is not totally at risk, you could say, oh, okay. You know, I've I've got that cashed out. I'm gonna put it in safe investments and fifteen million. I'll put it into my house.

This house was previously owned by somebody who's, like, kinda what their grandfather started, like, Caesar's or one of the casinos, two of the casinos downtown. And so it's like a billionaire family and then they sold the house to these guys, and then they, and then actually, the funny thing is they sold the house,

and then they regret as soon as they sold it to him, the day later, they were like, hey, you know, the broker calls, broker says

my client really regrets selling that house. Oh, no. And it was one person living here. So it was, like, this it's this enormous,

like, you know, thirty car garage bowling alley type I don't know if there is. I haven't even explored the whole house yet. I've only seen, like, one fourth of the house so far. But,

she called back. I I'll give you a million dollars extra in cash just to have the house back one day later, and they turned it down.

Dude, I think that's cool. I I love visiting that in my head, I think I actually don't want that. Maybe. Maybe it's because if you're wealthy enough to buy that, then you just have people who could take care of it. But when I think of owning something

that expensive and that nice. I'm like, oh my gosh, I need to take care of it. Yeah. That sounds like a lot of work.

I think that's true for most things. I feel differently about a house. For two reasons. One is I think a house like this makes sense when you have what they have, like, tons of kids, basically. So you have you have, like, a full family

everything. I have four kids, and it's like,

this is your family's compound. It's like, this is your home base. Your kids, like, you kind of you wouldn't really do this. I don't think if you're a bachelor. If you're you wanna be, you know, penthouse in Manhattan or something cool like that. But this is different. This is, like, it's