00:00
Amongst this group of very successful people,
00:03
it was very clear that Jimmy is an outlier. He's an outlier because of his mindset, because of his ambition, because of his level of of obsession because of his work ethic, because of his absolute disregard for social norms. So let me just tell you somethings that stood
00:18
What's up,
00:25
Sam?
00:26
A back, back from camp MFM.
00:29
You know, camp is it even called camp MFM if only one of us went? I don't know. We we have to debate but I'm back. I have so much good stuff to share.
00:38
I have
00:39
this is this it's a crazy event.
00:42
Honestly, it's kind
00:43
of a bat shit crazy event. I'll give it bat shit crazy. It is so interesting. What happened here? I have so many notes I'm gonna share with you. But first,
00:52
I saw something completely unrelated that I gotta tell you about. So By the way, before we even get to all of that, we have to explain
00:59
that you hosted this big event, now you're gonna tell me some amazing thing that you just saw. We do all of this for free, and all we are acts asking for our dear viewer here, if you're on YouTube, hit that subscribe button for us. That's all we ask for. And people say that all the time, but you wanna know Sean, what I wanna make sure that our listeners, our viewers know,
01:20
it takes them literally a second, but it means so much to us and actually changes our lives if everyone does it. So, hopefully, people will see the dedication that we have in this content and pay us back by just giving us a subscribe. So that's all I wanted to Just change a life today with one simple tap.
01:35
Alright. So before I tell you all about KFCM, I gotta tell you about this amazing, evil genius affiliate marketing play that I saw.
01:44
Somebody share on Twitter. So I don't know if you saw this. It involves twenty three and me. So, okay. So, basically, this guy points to Satico check this out. This is the most evil, g, just thing I've ever seen.
01:55
And he points out this tweet that,
01:57
a user
01:58
her name is Stella posted.
02:00
And she says, hey, my friend Elizabeth is looking for an unvacced
02:05
sperm donor.
02:07
Sam, you're halfway there.
02:09
She said, I'm looking for somebody who's blue eyes. Wait. Which which half?
02:16
Like, I'm I'm vaccinated, but I now you need to convince me to give my sperm or anything like that.
02:22
You're not eligible.
02:24
Alright. So blue eyed white five eleven or tall or blah blah blah. So it has this set of requirements.
02:29
Big go.
02:30
Yeah. Big go. But then,
02:32
there's so there's some things in here that are, like, a little bit
02:35
Interesting. It makes you raise one eyebrow. So the first one, she says, follows a healthy meat focused diet,
02:41
specific, but okay. Second,
02:43
No Jewish or African ancestry.
02:46
Slightly racist, but okay. Then it says, must be natural insemination she will not do IVF.
02:53
DM me. Okay. So she doesn't want to do the normal sperm donation process, wants natural insemination.
02:59
So a five ten
03:00
white guy who's unvacked. So, basically, anyone who lives in Missouri, she wants to have sex with. Yeah.
03:06
Got it. So, okay, you see that first thing, then she tweets again. It says, hey, that last tweet got so many so much about it. I just wanna add some detail.
03:17
So she retweets it again
03:18
reiterates the criteria, but then she adds some photos of the girl too. She says, as you can see, she has beautiful,
03:25
pure blooded European.
03:27
Okay. Code work.
03:29
Intelligent
03:29
has has a child bearing body
03:32
which
03:34
I've always dreamed of having myself.
03:36
And,
03:37
your offspring will be really extremely well, and they post a bunch of pictures of her, and it's like this kind of hot model looking girl.
03:43
So this guy points out, he's like, this tweet got, like, almost three million views.
03:48
And if you do it, if you DM the person, then they send you a link, and they're like, hey, cool. You're interested.
03:54
Awesome.
03:55
You know, she would love to have, you know, naturally conceived with you.
04:00
Random five foot eleven white guy who's on vax.
04:04
You just gotta make sure you have the that you satisfy all the criteria. Take this twenty three and me and submit your results, and then that'll say that you're eligible.
04:12
But it's like an affiliate code for it's twenty three and me. It's not this girl's
04:18
so Probably, there's I say this girl. There's probably no girl. What actually is this this fat guy in his basement is tricking
04:25
tons of guys who are like, maybe I'll impregnate this this hot European model.
04:31
I just gotta say there's twenty three in me. And, basically, even if you get paid, the the normal twenty three in me, like, referral bonus is twenty bucks. Per person who does it. So if you just do the math on this funnel, three million people see this tweet.
04:44
Let's say that
04:46
One tenth of one percent
04:49
are gonna actually go do this.
04:51
That's three thousand people that went and did this at minimum.
04:56
That's sixty k in revenue off this tweet, about affiliate revenue.
05:01
Is it this crazy?
05:03
That next week, twenty three of me sitting down. They're, like, at their marketing,
05:07
they're in their marketing meeting, and they're, like, alright, we have to, like, let's do some let's look at the date and see who our target demographic is.
05:13
Wow. Like,
05:14
I apparently, this marketing company just told us they did some research, our new users love Jorts.
05:20
Should we like So we have a bunch of white guys named Todd who wear, like, Jean shorts in our commercials. Like, well, like, that's is that our new target demographic? They just, like, everything skewed now where they're just, like, got all this one type of person. Totally. Totally. They're, like, oh, I guess Twitter's our best channel and, Stella appears to be our best retailer. Who's Stella? Should we be advertising on Twitch?
05:41
Is this evil or is it evil genius? Because it's a fine line between evil and evil genius. I I think it's evil genius. So let's go on to the next part.
05:50
Camp m f m. Alright. So
05:52
let's start with the following. Was it good?
05:55
Was it great?
05:56
Was it life changing?
05:58
I'm gonna go with life changing. I'm gonna go with life changing. That's how it was. Everyone I spoke with, who went,
06:04
it ranged between the worst was great. The highest was life changing. So you had a good that that's a good, the highest, yes. Let me just explain what we did. So we basically took
06:15
twenty people
06:16
to,
06:19
to
06:20
Greenville, North Carolina,
06:22
which is middle of nowhere.
06:25
We basically stayed at mister Beast House
06:28
there. So last year, we we did this thing once, and we realized, oh, this is really cool. If we bring a bunch of interesting people that we know in the business world, and then a few entertainers and some people that Mr. Beast knows in his world, this can become a very interesting event. We did it again this year. We had twenty people. And I got some highlights. I got some lowlights, but where do you wanna start? How should I how should I do this?
06:51
I can't find this client info. Have you heard of HubSpot?
06:54
HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned, no out of sync spreadsheets or dueling databases. HubSpot
07:04
grow better.
07:06
What what I actually wanted to ask you about was, the evolution of Jimmy, a k a, mister Beast, because my perception of him last year. So I went and hung out. I I went to the one last year. I couldn't go this year. But last year,
07:19
how old is he? Was he twenty four last year? Well, he's twenty five now. Okay. So he's super young. And and and so here's my perception of him when I met him last year.
07:29
He had he clearly had this
07:31
factor of, like, I hadn't met anyone like him, but when we talk about, like, a Steve Jobs or, or,
07:37
in Elon Musk, these conquerors,
07:39
like, he had that it factor. It was very clear that this guy was crazy focused, and he was insane in mostly all the right ways. But he still had some aspects of a normal twenty four year old.
07:51
He felt a little impatient about certain things. He felt like, he was still trying to,
07:56
like, He had he had great conversations, but then there's other times where it's like, oh, you're just a normal twenty four year old where you,
08:03
maybe
08:04
are are you said something rude or something like that. And then this year, I heard from someone who went from the year before, they go, dude, Jimmy has evolved so much. He's he's still only twenty five, but which is insane. He's only twenty five, but he now has, like, is morphing into this proper visionary
08:23
where I believe that he's gonna take over the world. Was that true? A lot of that is true. Or you could definitely see the evolution, which is kinda crazy. So he,
08:32
so for people who don't know, Jimmy is basically one of the most famous people on planet Earth.
08:40
It's kind of, like,
08:42
bizarre when you look at the numbers. Like, he is the biggest creator on the biggest
08:48
app in the world. Or he's he's the number one most followed creator on YouTube. He's almost the number one channel on YouTube. There's only, like, one channel that's bigger, which is, like, this Indian music channel.
08:58
He's the fastest growing. He's the biggest. He's the biggest on YouTube. He's the biggest on TikTok. So the two biggest entertainment
09:04
apps in the world, YouTube and TikTok.
09:06
He's the basically, the number one creator on both. Where did the stats, like, one out of five? What was it? Was it, maybe, like, one out of
09:15
ten people on earth see his videos once a month or something like some stupid stat like that. Dude, you can look at this a hundred ways and it's insane. It's like more people watch his content than watch the Super Bowl every month. It's like, okay. Well, what are we doing here? What what is this? How what does this even mean? I think, like, his average video gets eighty million views, unique views. It's hard to even, like, fathom that. And then you go outside with them and, you know, wherever you are,
09:40
it's like a Michael Jackson level of fame. Right? So Was it really? I mean, we didn't go anywhere last year. You guys, like We basically go anywhere this year, but you could still see it. It still happens.
09:48
So so kind of insane. So that's the first thing. It's just hard to even wrap your head around that level of of
09:53
fame and success at this age.
09:56
He's running a billion dollar company, so he's his company's worth well over a billion dollars, which is the combination of his channel. Is he the running it? Yeah. It's him. And it's his the whole ship is him. Right? Like But does he have a CEO or is he also the CEO? He has, like, a CEO, but, like, The CEO reports to him. He's the owner. Right? So, like, the owner's number number one.
10:17
Okay. So he's got basically what what changed from last year? Let's start with that.
10:21
First, the guy lost thirty pounds. So after last year's camp,
10:26
he watched the video of himself playing basketball. It was like, oh my god. I'm so slow it out of shape. F this. And you could see that, like, you know, the type of person who can become the number one creator on YouTube, you know, by obsessing and focusing for ten
10:34
years,
10:40
Guess what? That guy can transform his body in a year too. Right? So he's, like, on an extreme, like, body builder workout,
10:47
program. He's got, like, His body builder meals. He's got his trainer who follows him around,
10:52
and he they built a gym right outside of his studio that we went and hung out in. It's, like, This is where he works out. He's big he's like, I only have three goals this year.
11:01
Grow the channel.
11:02
Get big.
11:04
And sell chocolate.
11:05
Those are the three things he's doing. And, like, that's another interesting thing. Last year when we talked to him, I don't know. You didn't go to his studio last year, but we did And,
11:14
he had, like, ten things he was doing. It was, like, oh, I wanna,
11:18
you know, do this mobile gaming thing, and then I'm doing this over here. I'm doing this.
11:22
And,
11:24
because why not? He could do any of those things. Right? Like, you and me find it hard to say no to opportunities. He has texted Ben a hundred times more.
11:32
Ben was so every night, me and Ben, so Ben Levy, he is my business partner. He helped organize the whole event. But during the event, we're basically not talking because we're just working different parts of the room, and you know, me and Ben talked twenty four seven anyway. So we don't need to talk at this event. But at the end of the night, he would text me, like, yo, like, alright, brained up. Like, we would just text random words. We don't need to explain them to each other. It's like, we'll talk about this later. Here's some takeaways. Here's some insights. Here's some learnings. Here's some ways we could help somebody in this room, like, whatever. And one of the things I texted him, I go, it's embarrassing, man.
11:59
Jimmy has one literally at least one thousand times more opportunities than us. Like, this podcast creates a lot of opportunities and you know, where we are in the tech world to create some opportunities, but he literally has at least a thousand x more opportunities.
12:13
And he does less he says yes to less stuff than we do. We have. Like, we're doing four things he's doing too. And, like, that's insane. Like, that's that just shows, like, how
12:22
poorly we are, our our our staying focused and committed to what actually matters and and being smart about saying yes and no to things. I said if this guy could say no,
12:32
to literally a thousand or maybe ten thousand better opportunities than what we're saying though to, like, we that's something to learn from. So
12:40
Okay. What changed?
12:43
He lost a bunch of weight. His channel has basically, like, doubled in the last year that we've we've talked to him. Like, added, like, I don't know, a hundred million more subscribers.
12:52
His chocolate business has taken off. So I really underestimated this chocolate business feastables.
12:58
When I had a chance to invest in this thing, like, at the earlier rounds. And I was, like, chocolate company. Like, that's, I don't know, why why chocolate? Like,
13:07
I get it. Your audience is young, but, like, chocolate's kinda, like, low priced. It's, like,
13:14
you know,
13:15
Yeah. I mean, how often do people how often do people rebuy this thing? Like, shouldn't he be building, like, you know, a mobile game or something like that? That's kinda what I was thinking. And last year, when we were with him, I think the results were, like, it's okay or it's it it might it might be okay. Like It was kinda like, year over three. He was like, oh, I got Beast Burger. It's his Burger chain virtual restaurant. That's I think it was doing, like, a hundred million gross or something at the time. They've since shut that down.
13:39
And then
13:41
or or he, like, doesn't work on that anymore. They had, like, a couple of things in the pipe. They had this, like, translation service thing for, like, youtubers, whatever. They had all this stuff. Chocolate was, like, number three maybe last year. And now it's, like,
13:52
every day I wake up and think, how do I sell more chocolate? Right? Like, it is, like, that level of, like, hyper obsession.
13:58
And you know, gonna do hundreds of millions in chocolate sales this year with a clear path to how this could become
14:05
like, he's like basically, it's like there's five chocolate companies that matter.
14:09
They're valued in the billions up to, you know, thirty billion dollars.
14:13
We are eating share like crazy.
14:16
You know, these guys can't touch us when it comes to marketing.
14:19
And so, you know, we are just blowing through the, like, retail doors, basically. It's like, yeah, like,
14:25
Get into Walmart. Walmart is the main thing. And guess what? I can drive more people to Walmart than these guys can. And so he is just like, really blown that business up, which is pretty impressive. You know, now it's pretty obvious that that's gonna be a a billion dollar plus business. I would bet.
14:40
That he's gonna sell that chocolate brand for
14:43
six billion dollars. That's my guess. I think that's what's gonna I think if you fast forward the news three years from now,
14:50
you know, mister Beast sells the majority stake or in the chocolate business for at a six billion dollar valuation.
14:55
That's insane.
14:56
And what about his mindset?
14:58
So you said he focused more.
15:01
What else changed?
15:02
Well, so Joe Rogin has this thing he says about David Goggins where he goes. He's uncommon amongst uncommon men.
15:09
So this room was really interesting because,
15:12
I don't know, the average network, you know, even take out Joe who's, like, you know, worth, like, seven to ten billion dollars or something. You know, when we were doing the intros, I was, like, you know,
15:23
between me and Joe, we're worth almost ten billion dollars.
15:27
It's just all Joe.
15:30
The so so, basically, even if you take him out of it, you know, this is a room of very, very successful people
15:35
Average was probably, like, I don't know,
15:37
a hundred million dollars, networks or something like that. It amongst this group of very successful people,
15:43
It was very clear
15:45
that Jimmy is an outlier. He's an outlier because of his mindset, because of his ambition, because of his level ups, of obsession, because of his work ethic, because of his absolute disregard for social norms. So let me just tell you some things that stood out. So, basically,
15:59
He's he was very humble. He was like, you know, he's like, I he's like, I've made every mistake you can make trying to run this business. He's like, I've hired and fired, like, six CEOs. I thought We hire the Disney guy. Surely, he'll know. Thanks. No. He doesn't know shit about YouTube. This not gonna work. We hire this person over here, and then they build the whole thing out, and I realized, oh my god. They built this round. We gotta get rid of like, so I've made all these mistakes. He's like, so I wanna learn from you guys because I've I'm only twenty five. I've only been doing this for a couple years now. You guys might have been doing this for twenty more years than me. Right? Like, this people in the room were fifty years old. Right? So it's like it's a different,
16:31
different, like, level of experience. He's like, He's like, I'm just making things up. I'm sitting here in North Carolina just making things up. I don't even have access to people like you on most days to even ask questions. So he'd be like,
16:42
So I'll tell you some examples. So he's like, we were like, so what worked for you? How have you scaled this thing up? He goes, oh, I just create clones. And we're like, what? He's like, yeah, I just wanted to clone myself because I was like, god.
16:55
I know I could do this, but I don't have the time. So I need to clone somebody. He's like, what do you mean? What do you do? He's like, so I literally have somebody essentially move in with me. And I just duct tape them to duct tape them to my hip He's like, you're gonna follow me everywhere to everything. And for this first six months, all you're gonna do is just shadow me and just learn exactly how I think what I want and what I do and why I do it. And then in six months, you start getting your you start doing those things. And he's like, I basically now cloned myself several times. And now I have and then they clone themselves. She's like, that's what we do. And we're like, so you literally have the guy live with you? He's like, yeah.
17:31
What that it would be better than if he didn't. Right? I was like, what about his, like, family and stuff? He's like,
17:37
yeah. I mean, I just you you wanna do this or not?
17:41
And so, like, like, one of the guys, one of the guys who's, like, his right hand man now,
17:45
last year when we went, he was a guy that just, like, you know, he does these challenges. Like, live in this circle for a hundred days, and you get, like, half a million dollars. This was the guy living in the circle. He's just like a random contestant.
17:57
But he had a background in video production, and he had some experience. And so they actually recruited him after that experiment to
18:04
with him. Now he's like his right hand man that does everything with him. He's with him twenty four seven. I was like, dude, you got, like, kids. This is, like, a Saturday. Are you supposed to be working? He's, like, Yeah. I work every day. I work all day every day. And he's like, I made a deal with my family. I was like, look, I'm coming out here. It's a once in a lifetime experience.
18:21
Not gonna see me for, like, the next nine months. Hopefully, after nine months, I will have, like, set up a system where I'll be back, you know, home a little bit more, but, like,
18:30
This is an this is an adventure, and I wanna go on it. This is like the pinnacle of my career. It's a once in a lifetime opportunity to work with this guy on this type of stuff. So I'm gonna go all in. And this all in mentality was just so perfect for racing. I'll give you another simple example.
18:45
The guy who's currently his assistant, we were like, how'd you get the job as assistant? And he's like, oh,
18:51
we're like, did you interview for this? How did he, like, pick you? Is he not in interview? He's like, They, really wanted to play this board game,
18:58
but, you know, Amazon Prime was gonna take two days.
19:02
And so of his guys hit me up because he knew I had the game, and he's like, fly here right now. And, we want this game now. We wanna play now. We don't wanna wait two days for Amazon Prime. We want to play this game tonight. He was like, so I just got on a flight and it came, and I handed them the board game.
19:16
And they were like, cool. If you're willing to do that, You can, like, you can make it here. Do you want do you want a job? You're extreme enough.
19:24
And he's like, he's described so I was asking this guy. I was like, how do you filter for this? They were they were trying to pick up, like, how do we keep this culture as we scale of people who are just all in? And he's, like, he's, like, now when I interview people, we do, like, the psychographic, like, test to get figure out your personality profile, but he's like, then I'm gonna talk to you. He's like, I'm gonna spend an hour convincing you how hard this is gonna be, and how much you're gonna have to sacrifice to be here. And I can just see in that. Do they flinch?
19:49
Did they start asking me about vacation policies?
19:53
Or do they get excited about, like, kind of, like, going on this mission? Like this mission to Mars and our of their of their version of the mission to Mars. I thought that was fascinating that he's basically breeding this insane work culture
20:04
the team has leveled up so much. The quality of people he has around him from last year to this year has leveled up so much. And he just breaks all the social norms, like, just being like Yeah.
20:15
He's, like, one guy. He's, like, I talked to his main, like, one of his, like, main content guys is, like, editor thumbnail guy. Like, this guy's job title is, like,
20:23
master of thumbnails, basically. You just does thumbnails. And I was like, how did this work? He's like, well, I had my own channel that was doing well. I was how do you convince you to do this? He's like, well, his channel was taken off. He's like, we were always talking about, like, strategies and ideas every day and, like, our little mastermind.
20:36
And we would just sit in Discord all day and talk about what, like, what's working, what's not studying the platform.
20:41
And he's like, I just knew this guy's like hyper obsessed. He's gonna make it. And he offered me the he's like, first, I started helping him, and he wasn't paying me or whatever. I was just helping him out whenever I could. He's like, then he told me, like, hey, I need, you know, I need a thumbnail for this, like, tonight. He's like, oh, dude, sorry. I'm at a wedding. And, like, by the way, I don't work for you. So, you know, it's not gonna work. He's like, so he wired me ten grand. And he's like, he's like, can you make the thumbnail, please?
21:03
He's like, so I told my girlfriend, he's like, I left the wedding. And I made the thumbnail, and I've never looked back since. And since my role has grown, and, you know, it's he's made it all worth my while to be here to shut down my own channel to go all in. And I just thought it was fascinating the level of, like,
21:18
like,
21:20
disregard
21:21
for, like, convention.
21:23
Partly because he doesn't know it, and partly because he's like, well,
21:28
we need this. So what's the best way? Like,
21:30
Can't we just theoretically, couldn't we just find a guy with the game and tell him to book a flight and he'll be here in a few hours?
21:36
Cool. We're not limited by Amazon's shipping.
21:40
Like, ninety nine people out of a hundred would not try to bypass Amazon's fastest shipping as, like, the way to get something. I remember,
21:48
Years ago, ten plus years ago, my wife worked at Facebook, and
21:52
she was, telling her father about working at Facebook.
21:57
And I think my wife worked there starting when there was six or nine thousand people, I forget. And,
22:03
my father-in-law was, like, Why do you need nine thousand people to run a website? Like, why do you need nine thousand people for, like, a web page? What do you what all those people do?
22:12
And that's what I I someone had said that Jimmy has, mister Beast has,
22:19
hundreds of employees working for him. And at first, I was like, why did you need hundreds of employees? And then I had to re I had to rethink it. I'm like, well, no. He's actually he's a movie studio.
22:29
It just instead of theaters, it's on it's on your phone or on your TV. I was like, this guy is he has just built, like, the new the new Paramount or whatever the studios are, the Warner Brothers And that's exactly what he's doing. And it's crazy fascinating because,
22:43
you know, I did this a little bit with newsletters, but not with nearly that intensity. Where it was, like, let's just take a small thing or at something people think is small and try to blow it up. And at the time, it was email. People thought it was, just like a something you disregard. I'm like, no. We can get, like, five million subscribers and turn it into a business. And, of course, it was only a fraction of what he did, but that's basically what he has done with YouTube.
23:03
But at a with a much better result, where he's like, what's this one this one small thing that people are dismissing? And he's built a whole studio around it. It's pretty amazing.
23:13
And the other thing, you know, if you talk to him, he's like,
23:17
he's like, it's impossible
23:19
to do what I'm doing better than me. He's like, because I'm gonna spend
23:23
You know, ten times more than anyone.
23:26
I use every waking hour of my day to think about this.
23:29
I hire all the best people in the world.
23:32
I reinvest all of my profits back into this.
23:35
And I'm gonna do this, and I think, in decades, not not years. So how could you beat that? And if you just abstract this away, like, forget about the fact that he's doing that for YouTube channels. Like, there's something to be inspired by and learn from that from that. Right? Like,
23:50
If you are willing to work in thinking decades, not years,
23:54
work every hour, every every thought in your brain that is consumed by how do I do this better?
23:59
You reinvest all your money and say, I will spend as much as I can to make the best product possible to get this into as many people's hands as possible. Like,
24:06
Can you lose?
24:08
Like, what is there to fear? What is how could you possibly lose with that equation? And I think that that is just, like, a very fascinating,
24:14
mindset to see in practice. A lot of people can say that shit. Very few people can actually do it. And I know that he says he invests everything, and and we had Reed on the pod, and he had kinda insinuated that, like, sometimes what they do is it's a mess, like, because they move so fast. So, like, we just miss some stuff, but that's okay. Do you think that Jimmy is cash poor then? Like, is he just, like, everything is tied up into his business.
24:35
I don't know. I don't wanna speculate too much on that, but,
24:38
I think, you know, the reality is he raised he he's a he is a venture backed startup.
24:44
He raised venture capital, and he is doing what, you know,
24:48
put an Airbnb dinner with a Facebook day, which is like, I'm gonna lose a ton of money now every year, but building up all of this market share. So that then
24:57
I can make back, you know, I could become a ten billion or hundred billion dollar company. That's literally what he's doing. He raised, like, fifty million plus,
25:06
and invest all of that into content to grip build this enormous following of being the most followed creator on TikTok and YouTube and, you know, hundreds of millions of of fans,
25:16
and then he used that to launch a chocolate business that's gonna be worth billions of dollars plus his back catalog is worth a lot of money. Plus his sponsorships and and ad revenue will will make a lot of money. Plus any other business he launches will make a lot of money. Right? So he he just did the He he he is a movie movie production studio in terms of his operations, but he's like a venture he's more like a venture backed startup than he is, like, a creator. Can you talk to
25:40
when I hear,
25:41
about the way that he lives, part I I'm definitely inspired.
25:45
But I'm only inspired because I'm not gonna change the way I do things so much like him because that's just not my personality, and I don't think that's what I enjoy is to be that
25:54
all in of, like, you know, I'm I'm more well balanced, which means I'm gonna be less successful, and I'm okay with that. But there are,
26:02
You had other guys there. So Joe Gebbia, I don't know what his intensity level is. Like, I've only spent three minutes with him, and I've read about him. That's about it. But then you also had Sayed. So Syed's thirty two. Sayad has businesses. He was on our podcast. He's got businesses that no one will talk about because it's not really that popular, but I imagine he's in the realm of being a billionaire, and then you had Joe Gebbia, who is multi billionaire, and his company is one of the biggest best in the world.
26:28
How did did you learn different perspectives on how to crush it based off of being around, like, those three examples. Jimmy Sayed and,
26:36
Joe?
26:38
Yeah. A hundred percent. I'll give you a couple of quick observations.
26:41
So one observation
26:43
is,
26:44
but by the way, there was probably, like, two or three more people that were,
26:48
like, you know, billionaires at this So you get to see, like, a range of, like, oh, how do people act? How do people think? How do people operate? And it's, like, yes. I use, like,
26:57
small team, simple business,
26:59
unsexy. Not gonna be famous. Don't wanna be famous. Don't want people knowing my name. I wanna be able to walk around. He travels the world with his son.
27:06
You know, for two weeks out of every month. That's what he wants in his lifestyle.
27:11
You talked to mister Beast about kids, and he's like,
27:14
It's a shame people have kids, man. They go soft. Right? He's just, like, he's just, like, he's, like, damn, he he literally, like, I don't I won't put words in his mouth, but the the general feeling is, like, It sucks that people start off really ambitious trying to do big, cool, awesome shit, and then,
27:28
like, just get tired or they they either get tired or worn out or disillusioned or they, just shift their focus to family and, like, he's just like, that's not gonna be me. And so you have two totally different perspectives on these things and, you know, no judgement.
27:43
There's many ways to win. Each person should choose the game they wanna play.
27:47
But I will share a couple of observations. Number one, this is probably just a good observation for me in general and life.
27:54
The smartest and most successful people in that room were the quietest.
27:59
They were the ones doing the most listening, the least bragging,
28:03
the least kind of, like,
28:05
you know,
28:06
in a word vomit of storytelling or trying to interject themselves. Oh, You did that. I did something similar too. Let me tell you about me, me, me, me, me. And,
28:15
it was the people who were the least successful
28:18
And the least, you know, sharp in terms of, like, had the most,
28:22
wisdom or or intelligence on a on a topic.
28:25
That we're talking the most.
28:28
And I'm guilty of that. I'm in the talk the most camp. So I was like, damn.
28:31
That's a real, like, takeaway for me from this was
28:35
Watch how those people operate. You wanna be them. You have to watch how they operate. And, you know, they definitely do that. The the sort of the ratio of two ear two ears for everyone mouth. Right? Like, double the amount of listening as talking,
28:45
if not more. And, that was just so obvious to me at this event. They had the lee it is also the people who were actually the most successful had the least kind of, like
28:55
I would say the whole group was pretty good about, like, not trying to brag or one upmanship. You know, we're trying to, like, assert themselves.
29:04
But the people who are the most successful had that had that had that in, in the least quantity, which I thought was very, very interesting.
29:10
The second thing I thought that was that was interesting was,
29:15
just back into inter there was, like, always these The people who were very, very successful in one area,
29:21
more often than not, if I asked them about some random side quest hobby,
29:25
They were also, like, world class at that thing. Like, we were talking about, yo, Joe was super successful Airbnb.
29:32
He's also like you know, extremely fit. Not less like kind of fit. It's extremely fit.
29:38
Jimmy, mister Beast, you know, the day after our event, he's like, oh, I'm, what? I was like, what are you doing tomorrow? He's like, oh, I flew I'm flying in all of he's like, I play this one board game that's super niche called Dune.
29:49
Is, like, and I there's no tournament for Dune. So I created it, and I'm flying in the the French champion, the British champion, the German champion, like, the best players in the world to come compete with me at this game. He's like, I did this last year, and I won. He's like, I play, you know, these guys play ten thousand hours a year, whatever, a hundred thousand hours a year or something crazy. Like,
30:09
I don't have that time, but I, like, you know, when I do play, I binge this thing, you know, that's my way of unwinding is to become world class at this random niche strategy board game.
30:19
And, like, we've heard these stories about how, you know, Peter Till is also a Grand Master chess champion or how was
30:25
ranked number three and we tennis.
30:27
We tennis globally. Right? And it's, like Yeah. Yeah. Jimmy literally won the competition against the other best champions in the world at this board game. And they're they were so bad. They're like, we gotta run this back. He's like, great. Let's run it back. Let's do it again this year. Like, you know, he put up a twenty grand prize. There's, like, no prize pool for this thing, because it's, like, such a niche game. And I thought that's also kinda interesting, which is once you develop kinda this laser beam that can come out of your eyes, and you hone that laser beam on your main thing. If you ever shift your focus to something else,
30:57
you're like Homelander, and you just can just burn a laser through whatever that next thing is because you have practiced the art of
31:04
you know, obsession, focus, excellence, you know, breaking something down into its core parts and building it back up again. That was the other thing where I was like, dude, how do you describe yourself? Are you
31:14
Like, do you just are you an entertainer? Are you like a chocolate guy now? Are you a business? Are you a business man? Because you're in a room with business people, like, how do you are you a YouTuber? What do you call yourself?
31:22
Know what he said? Take a guess what he said.
31:25
I don't know a business builder.
31:27
He's like, I'm a data junkie.
31:29
No way.
31:30
He's like, yeah, I basically just studied the algorithm, studied the platform,
31:34
and I figured out what's gonna work. And I decided I'm gonna study this more than anyone studies anything. And he's like, then I've basically figured out what type of content's gonna work. And then through my experimentation, I figured out what's gonna work. Like, when they, you know, when we put up a thumbnail for our YouTube channel,
31:49
We put up one thumb now. And at some times, we're like, you know what? I don't know if that's a good one, and then we're, like, screwable a b test. Our YouTube team is gonna hear this. I'm gonna be freaking out. I think they put up a lot more than that.
32:01
No. I don't. A day a b test. There's a and b. That's it. You know what he does? He'll put it on. Like,
32:08
they will test,
32:09
like, hundreds of thumbnails like wrap and rapid succession during the when they first release a video, they will cycle through hundreds of thumbnails programmatically
32:18
to try to find the winning one during that. And then they're also like, well, our loyal fans, our hard reviewers come first, they're gonna want to see Jimmy's face. But after that, after, you know, basically the twenty four hour period, it's gonna be more fans that are from the platform just people browsing YouTube, they don't know Jimmy. They don't wanna see his face. So let's just put this, you know,
32:37
this bathtub full of snakes or whatever the the challenges that make that the thumbnail. And they told me about that. And I go, Jack, is he doing that? Because he's so big or is he so big because he did that? And he said the second one.
32:50
He's so big because he did that. Yes. Yeah. Yeah. Yeah. I'm like, he that he's successful because of that. He doesn't do that now because he's successful.
32:58
Another random nerdy takeaway I had.
33:02
But I I actually, I'll just leave it as this last one. So the random nerdy takeaway
33:07
He is making the the biggest he has he is attacking the biggest TAM on YouTube. So, like, Tam is this idea of total addressable
33:15
market.
33:16
And
33:17
I could think of a viral idea, maybe an idea that's that's kinda juicy.
33:22
But, like, his ideas are
33:26
like, you know, a eight year old in the Philippines or a twenty five year old in the United States or a forty year old woman in in the UK, would all be interested in his video. Why? Because his his video is a, like
33:38
it's a video. You don't even need words to explain. You could literally just with the thumbnail or a, like, a hieroglyphic explain this. It's like man trapped in room one hundred days.
33:47
Alright. I'm interested. What is that? Right? Or, like, you know,
33:52
you know, two people,
33:55
you know,
33:56
first to leave the circle loses.
33:59
It's like, okay. I get it. And a million dollars first to leave the circle loses, or he'll do a video that's like,
34:05
million dollars
34:06
if this
34:07
if this, like, you know, FBI agent can catch me.
34:10
Right? This is, like, very, very simple premises that appeal to a really, really broad amount of people.
34:16
And I just that was something I hadn't really appreciated before. I thought he was making kinda, like, viral clickbait y type of stuff, what I didn't factor in was
34:26
he will only pick ideas
34:28
that can literally appeal to, like, one billion people.
34:32
And that's just different than what most people do on the platform. Most people don't like our channel, for example. Like, stuff we talk about, it's not meant to do that. It's meant to appeal to a narrow niche of people in a deep way. He plays a different game, appeal to the entire world in a small way. What did you think of hanging out with, like, guys like Jack Smith and Val. That so that's the first so we had Val or I had one day you weren't here, so I had Val on the pod. Val's a guy who has, like, four different companies with, like, three or two of them in the hundred million dollar a year range. What did you think of hanging out with a guy like Val? He's cool. Right? Everybody
35:03
had interesting things to share. Can I tell you the low lights? Cause I don't wanna just say all the good things. Can I tell you the bad things? Yeah. For, the big the worst thing was not getting to invite everyone. So only invited twenty people this year. We invited less people than last year because last year was kind of a lot to manage. Like, we had, like, thirty people last year. This year, we targeted fifteen. So we tried to cut it in half.
35:23
It ended up being twenty at the end, but,
35:26
that was the worst part because, you
35:28
know, It's really, really hard to say no to people or, like, not invite people who you're friends with. You just didn't want, you know, they just you're trying to create an event where there's new people there. And so, therefore, you just can't it. So that was the that was shitty.
35:40
Also another thing, I hate hosting these things. I know it's good, meaning there's so much value in hosting this. People feel it's a lot of work. It's a lot of work, and it's honestly, I'm okay with work. It's just socially,
35:53
like,
35:54
I feel You know, when somebody says this about the podcast, I'm like, dude, I feel drained after these. And I'm like, dude, I could go all day.
36:00
At the end of the night, every one of these, I'm like, I am so over socialed out. I am I'm I'm an introvert, actually. It turns out you're performing as well. And I want everybody to have a good time, and it's like, dude, you can't control if people are having a good time. Yeah. You're working. Basically. And so it was socially I felt so,
36:16
exhausted. Socially exhausted is the right one. The last one, or so a couple of the ones. Basketball
36:22
kinda mediocre. It was pretty sloppy because the overlap of people who are, you know, super successful and interesting that also are
36:31
good pickup basketball players?
36:33
Surprisingly low.
36:35
Also,
36:36
people lie. We're like, yo, do you play? They're like, yeah. Love to.
36:40
They show up. I'm like, you you don't play.
36:43
Well, you you well, next year, do fighting. Do fight camp. That so we agreed to do a fight camp I talked to Michael Bisming before. Michael Bisming, UFC guy and YouTuber, he would be interesting because if he would everyone would wanna meet Jimmy or Shoebea. Michael Busing would be cool. I bet I mean, you know, some UFC guys have listened to us and DMmed us. That would be fun. I wanna this is what I wanna do. I wanna take any, like, kind of the hobbies,
37:06
and then mix, basically, integrate them. So, right, rather than, like, work life balance where it's, like, there's the things I like to do, and then there's work And then they're separate. They're always trading off time against each other. No. No. No. Integrate them. And so take something I love to do, which would be, like, you know, like, boxing or or sparring in some way or basketball.
37:24
And integrate it with, like, you know, a networking event, basically, which is a whole year. You lost ten you lost so last year, last year was crazy because this is when I saw that Jimmy was insane. We are all just hanging out in this bass basketball court, and he, like, didn't even make an ordeal of it. He was like, hey, Sean.
37:39
If you can make this half court shot, I'll give you ten thousand dollars. And he didn't even say, like, if you don't make it, I get this, or you only have three shots to make it. Like, there was no I was like, what the fuck, Jimmy? Why would you make this bet? And he was just insane. And he did it and you did it in, like, number five or three or something, and he gave you ten grand. And I heard this year, you lost ten grand doing the same thing that someone does. Another low light. I lost the halfway shot this year. I lost ten grand to Joe.
38:05
And it's one thing to lose ten thousand dollars. It's another thing to lose ten thousand dollars.
38:10
To a multi billionaire
38:12
because I was like, oh, damn, this is, this is a it has a little extra kick to it. And so Yeah. You paid for eighteen
38:18
minutes fifteen minutes flight time on his jet.
38:23
Exactly.
38:26
And actually, we because we lost the game, we had to go and do the, like, ice plunge in the, like, freezing cold lake thing.
38:34
So that was also, you know, part of the penalty of of losing the final championship game. So that kinda sucked.
38:40
Yeah. So those are some of the the some of the low lights. Someone who went mentioned to me
38:45
they didn't say that you guys discussed this, but I assumed because he kept bringing it up about Prime.
38:51
And apparent so this is pretty mind boggled. So the mister b's stuff is mind boggling that he has a chocolate company that makes hundreds of millions of dollars
38:59
I looked up Prime, so Prime was started by Logan Paul and KSI.
39:03
Publicly, they said that the business and the second year of business did one point two billion dollars in revenue.
39:09
And I imagine that prime must have come up in your conversations,
39:12
and I someone said that the two guys who founded it alongside Logan and KSI were, like, young kids,
39:19
almost like imply, like, they are nobodies. Like, they had no business in getting into this industry, and it has just crushed it. And I guess my mind is, like,
39:28
A billion dollars in sales, that's worth your prime. That's worth, like, a really high multiple because of how fast it's growing. That's worth billions of dollars So you basically have created billions and billions of dollars in value off of a creator.
39:40
It's mind boggling. Did you learn anything interesting about Prime?
39:44
Yeah. So I I think some of that's accurate and some of it's not. So they did do
39:48
over a billion dollars by one point three, one point five billion, and what's kind of like its first full year, you know, it it launched in twenty twenty two. So the twenty twenty three numbers are the first full year of of you know, full calendar year business.
40:01
So that's that's bonkers. Right? Obviously, that's bonkers. No. What what business does over a billion dollars of revenue in his first year. That's pretty crazy.
40:09
They're not kids. So I think they're in their twenties, but they're not kids. They
40:13
are also not, like, never done this before. Remember we talked about those, like, status signals of, like, the the green flags of when you're young, like, video game player, hacker of of popular
40:23
thing, another, you know, running your own Minecraft servers. That's another one.
40:29
One other one is sneaker flipper. So these guys were sneaker flippers. That's how they kind of, like, that was their road into business with selling, you know, sneakers.
40:37
Then
40:38
they created this, kind of, like, did a couple things, but then they they ended up creating something called Alani new, which I don't know if you heard about this, but it's, like, kind of this, like,
40:46
posh drink that, like,
40:49
It was started with this Instagram creator. She's not anywhere near the level of, like, a Logan Paul or whatever. But they started this thing. They've done partnerships with Kim Kardashian and others, like, they may Kim Aid, like the Kim Kardashian flavor thing,
41:01
Alani knew they did before prime, like an energy drink and a pre workout.
41:06
Supplement. Right? Yeah. Right. It's, like, for women, and it's, like, high end. It's, like, the, you know, Equinox or whatever. Got it. And it's,
41:12
Alani New does over a hundred million dollars of profit per year. So it's a that itself is a almost billion dollar revenue revenue generating things. That's that is that itself is probably a multi billion dollar company that they built before prime.
41:26
So these guys did that. They have this this whole code called Congo brands. They don't want people to know about them. You go to LinkedIn.
41:32
Great picture. You go to Congo brands, not much story. If anybody asks who owns Prime, they say Logan Paul and KSI.
41:39
In reality, these guys own sixty percent of that company.
41:42
Right? Logan and KSI own, you know, the sort of, like, thirty to forty percent of that company. And so,
41:49
that brand prime is gonna be
41:52
My guess is that that that ends up being, like, a twenty billion dollar brand. It's crazy.
41:59
And, you know, that is gonna make Logan Paul a multi billionaire off of off of prime. So, you know, Celsius, you know, that energy drink? Yeah. Celsius just sold
42:10
eight percent to Pepsi
42:12
for five hundred fifty million. So Celsius is valued at six billion. Prime is bigger than Celsius. It's gonna be bigger than Celsius, so it already is bigger than Celsius. And so what an insane story, and that guy trey,
42:25
you know, mister b's Jimmy, he was like, I call him, like, He's like, I call the guy every day. He's like, that guy is so helpful to me with feastables. He's like, I'm calling that guy all the time. He is so smart. He's like, he is, so far smart so much smarter than everybody else in this space. It's insane. And he's like, I I am just getting so much learning from that guy. And he's like, that's why I like to meet people that I can learn from because I've seen how how much fat, you know, he's like, same thing for me. He's like, if I wanted to if you took my channel away, I could rebuild right back to where I am in three years.
42:54
He's like, that's how Trey is with CPG.
42:57
And he's like, I'm just trying to find who that person is for all the different fields. He's like, I wanna meet them. Yeah. What's crazy is if you Google Trey, like, his name, like, you barely get anything.
43:07
There's no interviews. I I tried I've tried hard to find you know, some him on YouTube or an interview with him, nothing.
43:14
That's insane.
43:15
Last question. Alright. So you did this thing. You know what we call that? Lasagna.
43:20
I know it.
43:21
Tell them why tell them why we call this lasagna Sam. It what is it? You move in silence. It real move in silence like lasagna.
43:29
Alright. So you did this thing.
43:31
At worst, it was fun. At best, it was life changing. If it is life changing, How are you going to change?
43:39
Laser
43:40
focus, my friend.
43:42
In fact, during the thing, You should have just listened to me four years ago.
43:47
Shoulda listened to you then, but the thing is you don't really have the same level of inspiration and motivation that mister Beast said. And I'm not merely as successful as them. If I had a few if I had a few zeros behind,
43:57
my bank account or, my my Instagram account, maybe you would have listened. But it just it just sucks. You couldn't have listened to them. It's laser focus on content specifically because, you know, one realization, you gotta know who you are and you gotta know what you're into.
44:11
For me, I think I'm probably, like, a b plus entrepreneur,
44:15
but I think I could be a plus in the contact game. I think I would be impossible really for me to be a plus as an entrepreneur. I don't think I'm
44:23
it's not where I'm naturally as talented,
44:26
plus I don't enjoy it enough to go that hard as hard as you would want to to be at that top tier,
44:32
but I do feel that way about making content. And so that's what I'm gonna do. I'm gonna try to build
44:37
the largest content brand or audience around
44:40
entrepreneurship. So around people who who are into the same ship we're into. Right? MFM has been awesome and it's like the it's kinda shown that that can be true, but,
44:50
it's never been something I'm laser focused on. And I also don't think podcast is the right vehicle to do that. So I'm gonna do off of podcasting because podcasting is not
44:59
viral, which is like what you what you want is to be able to spread your gospel to as many people as possible. The problem with podcasting is podcasting is like bottom of funnel. It's like, it's like, where people, you know, form a deep relationship.
45:11
It's not where they meet you. Do you get envy so, like, when I thought about
45:16
I've thought about that as well.
45:18
I'm not into content creation as much as yours, so that's not gonna be the path for me. But I have used it as,
45:24
you know, like, a miniature
45:26
Logan Paul prime thing, very, very, very mini miniature compared to them.
45:31
Do you think that
45:34
so for entrepreneurship, that sort of means that you're gonna be a b to b, like, you know, Sean to you're gonna sell something that businesses might buy or something that, like, we'll call it, like, the prosumer. So, like, not, like, a drink, but maybe someone who buys something for their job.
45:49
Do you think that there's as many opportunities in that space as there is creating a drink or a makeup kit or,
45:56
whatever other consumer roles? I and also, I'm not even worried about that. Like, that will exist, and, it'll be what it'll be. Doesn't really matter.
46:06
But, yeah, it does. Like, you know, I don't think Tim Farris when he started,
46:10
you know, four hour work week or even his podcast.
46:13
Would have been like, yeah, and then what I'm gonna do is invest in Uber and make a hundred million dollars.
46:19
Like, that's what happened, but it's not what you would have predicted.
46:23
But, of course, how does he get into that deal? Because he's Tim Ferris, because that's what who people wanna rope into things. And so, you know, getting into Shopify
46:30
and at Uber early on is how you made all the money.
46:35
You couldn't really connect those dots at the beginning. Right? It's only something that later after the fact, you could see how that all connected together. And are you prepared to be a thirty eight year old YouTuber hanging out with a bunch twenty two year olds all the time while you're aware. I didn't say I was gonna be
46:54
my good friend, Noah. He, you know, he runs a really successful business that's worth hundreds of million dollars. So he's successful, but he, has like a YouTube channel. And I always make fun of him. Like, dude, you're a forty two year old YouTuber. You fucking dork. Like, you're hicking out with all the twenty two year olds who are like, yo yo still. Like, what do you, like, grow up, Peter Pad,
47:11
and so that's what I'll be making fun of you about. So you can go and, like, do all those dude,
47:17
we had you and I had to do a a photoshoot recently because MFM, they wanted to upload the title or the the picture. And
47:25
in that photo shoot, we had to stand there and do, like,
47:29
ten emotions. They're like, alright, act like, yeah, thumbnail faces. Act like your someone just sent something stupid and you think they're full of it. And, like, inevitably every picture is just this. Like, you're you're shocked.
47:42
And, like, we had to do these things. First of all, I hated that. I hated that. It was horrible. Dude, there was one where you had your hand like this. Like, you're gonna smack someone Yeah. They're they're, like, you're angry. And then I did a bitch slap,
47:55
hand thing. And I was, like, was that I was, like, what are you doing?
47:58
Yeah. And and then they had a, like, I just had a hold of five. Four, three. So they could, like, use my hands for different numbers.
48:05
I hated that. I hated doing that.
48:08
So we're gonna be seeing that. But I can't, like,
48:10
That's just not my DNA, but that,
48:13
that's gonna be you now. Congratulations. It's hard for me to be a little bitch, but
48:18
I hope you enjoy it.
48:20
Yeah. No. It was just like, you know, like, you know, a lot of the YouTubers,
48:24
and this is a good thing. They're they're actors, they're they're performers, they're entertainers. We sort of started this just, like, hanging out. When we go to places,
48:32
and people were like, oh my gosh. I don't need your autograph.
48:34
I take a picture. I'll be like, this is Sam.
48:38
And then I'll introduce you too. Okay? So don't worry.
48:41
Well, it was it's just good. Well, you have a little bit more of that acting DNA But they they, like, you, like, performing a a little bit. But they,
48:50
these guys are, like, hard their their YouTube I mean, YouTubers are And so it's it's Yeah. But you can think YouTube. I didn't say everybody do YouTube necessarily. I I know. You didn't say that, but I'm I'm still gonna make fun of you for doing that. Don't let reality get in the way of what I'm gonna mock you for.
49:03
Can I tell you? Okay. So one of the things we did at this scamp, by the way, is I'm not gonna tell you what was in it, but I'll tell you what we did. So
49:09
last year, I was too afraid to, like,
49:13
structure it. Meaning, last year, I was like, yeah. We're just gonna hang. It should be cool. It should be casual. It's gonna be great. It's gonna be awesome. Just hanging in. No problem. Just super cool. Because I was like, I don't wanna be the second grade teacher. Be like, alright, everybody. Sit down.
49:24
You know, give me your like, your bunny ears. And, like, let's Dude in reality, you need that. You need that. And we needed that. And and
49:32
one of the best things last year was when somebody finally impromptu was like, hey, So
49:36
do you guys wanna do, like, some intros or, like, an icebreaker? Like, who who are you guys? And what what do you do? Can we learn something from each other? So this year, I arranged it where I was like, alright. We're gonna do these things called tiny and I was like, at at night, we're gonna have people do kinda like a flash, you know, five to ten minute talk on
49:51
their thing because everybody in this room is world class at something. Otherwise, you wouldn't be in this room. So tell us what your world class said and how you do it so that we can kinda learn from it. So it was like,
50:00
you know, Mister Beast does his YouTube master class. He's like, here here's my channel. Here's the analytics. He's like, you know, just logs in. He's screen sharing. He's like, so here's how we think about this. Here's what I did. Here's what it worked. Here's didn't work. Here's this trick we do on our thumbnails that makes this work better. I mean, like, you couldn't pay for this. Right? So he did that. Joe Gabby did one on his first startup before Airbnb and kinda like the lessons he learned there. Read read the title and only give a one sentence summary of, the takeaway that you had?
50:28
How I went from zero to one point three billion in real estate in ten years.
50:32
The one sentence summary is This guy has an unfair advantage
50:36
that lets him play the game differently, and I should just give him my money to invest. And that's what I'm doing. Okay. So,
50:40
like,
50:45
yeah, unfair advantages do exist.
50:47
And when you have them,
50:49
just par you know, press. Push your push your chips into the tape.
50:53
Alright. Next one. Why bought twenty three gas stations and was it a good idea?
50:57
So last year at the camp, somebody shared about why the how they owned the, you know, ten gas stations or something. So one of the guys went and bought twenty three gas stations after that.
51:06
And,
51:08
funny story. And, actually, it probably was a good idea for him because, you know, he had sold his business and he needed something that would give him a lot of depreciation in year one. A lot of bonus and gas stations do do that. So in that sense, it was a smart move. But now he holds all these assets that, like, it's gonna have to figure out if they were the right thing on in the long term. I think there's a different thing. Another guy did a presentation on why venture capital mostly sucks and why people play the game totally wrong. And he is a VC.
51:36
So I thought that was a great talk. At the end of it, he did this thing called the Mount Rushmore of death. I thought was interesting. He's like, We were like, dude, how did you even think of investing in this one company that that took off? It sold for, like, three billion dollars. And he goes, well,
51:48
He's like, ice first was taking, like, a thousand meetings a year, like most VCs do, and they're just like, it's so inundated with data that they actually, like, for lose the way to think.
51:58
So then I stepped back and I was like, okay. I'm not gonna do just, like, constant inbound meetings. Just worried about missing the next big thing. Instead, I'm gonna figure Where would the next big thing live? And I'm gonna go find it. So he did this thing called the Mount Rushmore of death, which is like, these four things cause death. More than anything else combined. Right? Like, these make up eighty percent of all the reasons for death. Peter Tia calls. He's the four horsemen, but they he did this guy named Mount Rushmore. It's like, heart disease,
52:22
diabetes,
52:24
cancer,
52:25
and,
52:27
dementia.
52:27
And, yeah, like dementia Alzheimer. So, like, you're you're a cognitive
52:32
degeneration.
52:33
And he's like, so then I just went and looked for what's the best company,
52:37
in biotech that attacks one of those four in a way that I think is plausible to to work, and then he ended up finding a big winner in that space. I thought that was kind of interesting.
52:46
Another guy, he goes, Mike talks about the three d's of biz of buying businesses.
52:51
Death, divorce, and distressed.
52:53
He's like, you know, the the best opportunities come if you can buy a business from somebody who died and the kids don't wanna inherit the business from somebody who's going through a divorce and they have to, you know, sell their business or distressed. You know, somebody took on too much risk And you can basically go buy it for less than the intrinsic value of the business. It's a one guy there. He had bought a business. He was looking at buying this business. He would have had to pay, like, you know, fifteen, twenty million dollars for
53:18
on top of the inventory that they had.
53:20
And instead,
53:22
he ended up own you know, he owns the business for the cost of the inventory that they own. Like, he's like, literally, I, like, I just paid for the inventory, and I now own the whole business. And he's like, you know, and that was one of my suppliers, so it cut my cogs in half. So it's just like these great, you know, what are the what does a great deal look like? And you really start to learn, what does a great deal look like? So Those talks I thought were bad ass. Alright. Let's wrap up. And let me make one suggestion.
53:46
Don't turn this into a business. This is perfect as it is. Don't fuck this up. From what is your business? CampM FM. This is awesome. Yeah. Of course not. This is perfect. Don't fuck this up.
53:58
Number two, do it again, and number three, keep it at whatever size twenty.
54:02
I I would be bad at picking because I would want everyone to come that is so stressful.
54:08
But hopefully, you don't ruin this because this is definitely a gem. I'm so When we made the list of people we would want to come, the list was a hundred and forty two. So you have to go from a hundred forty two to inviting fifteen.
54:19
It That was terrible. I was I had
54:22
I'm I don't regret my decision. I, you know, I I had to put family time in, but I had immense amount. And from all of that, you didn't regret your decision? No. I don't regret it. I don't regret it. But but I I I I have massive FOMO. I wish I was in a position that it would have been that I could have made it, but,
54:42
I I'm I I had huge amount of Fomos because Ramon and Jack were giving me updates and Val and Ben and, Nick, and I would just text people, like, how's it going? Is it fun? And they would send me pictures. So I sorta got, like, one percent of, you know, ongoing updates. It sounded awesome.
54:59
Everybody at the thing was just they were just calling it Sean's bachelor party. They're like, I'm so happy to be at Sean's bachelor party,
55:04
which is hilarious because I didn't have a bachelor party, but if I did, This is exactly what I would have wanted to do. It's basically
55:10
a group of guys who are all a lot of fun, tons of jokes, play basketball,
55:15
play poker,
55:16
talk business. That's, like, the ideal bachelor party. So I think maybe you should just rebrand it to that. My annual bachelor party. Well, no. Keep it camp f f m. So I, by default, always get an invite.
55:25
That was when you blew us off this year.
55:28
Hey. You know how it is. I you would have said the same thing.
55:31
And if it's not People were like, where's Sam? And I was like, oh, you know, he just had a baby. They're like, wasn't that, like, three months ago? And I was like, yeah. And they're like, come in? It was two and a half months ago.
55:42
It was two and a half months ago, and I made the commitment that the first three, I'm at home.
55:48
I gotta do it. I gotta do it. I gotta do it. Laser focus on that baby. I like it. I appreciate that. We, you know, I was I actually got a I was getting,
55:55
I was laying with her, and I was, like, shirtless and she was just in her diaper. And I was changing her diaper and she shit all over me somehow
56:02
as I was getting a tech from, like, Ramon being like, yeah, dude. Now we're lifting weights and doing all this stuff. I was like, oh, cool. Like,
56:10
let me wipe this poop off of me real quick because she just Hope just ran down my belly.
56:15
Any tips how to get diarrhea? I won't give you a dude. Is there a time to talk about that? She literally puked on my face this week because I was, like, holding her up by my shoulder. She threw up, and I got puke all over my face, and I was, like, reading these text and, like, seeing Nick Vueber do, like, a DXA scan. And this is Joe Gabby jumping a lake, and I'm like,
56:35
oh, that's so cool. We had a he has a DXA in his gym, and we put on it, and then we played a game where everybody had to guess his body fat percentage.
56:42
And then I was like, yeah. This would get everybody canceled nowadays. Like, this is, like, you know, fat shaming.
56:48
Sure this is the definition of fact. I mean,
56:51
but, he loved it. It was great.
56:53
Yeah. That's that's baller. I I definitely,
56:56
wish I could have been there. Alright. That was a good episode. That was a good recap. Alright. Hold on.
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