00:00
So the quote is this. It says most of us have two lives, the life we live, and the unlived life within us. Between the two stands at the resistance, more powerful than a locomotive and harder to kick than a crack a crack cocaine habit. And here's the biggest bitch. We don't even know what hit us.
00:25
Alright, Sam. I gotta ask you about this. So I was watching that Lehman Brothers play. I don't know if you remember I was telling you I went and saw the Lehman Brothers play. And there's a line in there. There's a part that stuck with me.
00:37
The the point of the play is it's talking about the generations of the Lehman brothers, from the great grandfather to the grandfather. And don't know if you know this story, but basically they started out. They're they're German immigrants that come to America. They they land somehow in Alabama.
00:50
And they open up a small little store selling fabrics. Okay. So somehow they went from
00:55
German immigrants who had nothing selling fabrics in Alabama,
00:59
to the fourth or fifth biggest investment bank in New York in, like, a couple hundred years. So how did that happen? The story is how did that happen?
01:07
And
01:08
the transition goes they're selling fabrics for, you know, for clothing in their store in Alabama.
01:14
And then they realize they could just buy the raw cotton. So then they start going to plantations of buying the raw cotton and selling it to the guy who makes fabrics out of it. So then they become the largest buyer and seller of they become a middle man. And they kind of, like, they in the play, they said they invent the idea of middle man. I don't think so, but, like, they really popularized the idea of being a middle man. Where they weren't making the cotton nor were they making the fabrics, they were just in between brokering the deals.
01:37
And so then somehow that that ladders up and eventually they become a bank. And so
01:42
It's like generation two or three.
01:45
So what they show is it's realistic. Like, one of the kids that took over was really smart, had new ideas. He's the one who turned it into a bank. There's other kids who was, like, maybe a little bit more of a gambler
01:55
and a bit reckless and that put them in positions that, you know, they shouldn't have been in. They got a little too greedy, a little too aggressive, which ultimately
02:03
in two thousand eight Leeman Brothers falls, and it's the biggest bank collapse in the history of the country.
02:08
It's because of, you know, some decisions that were made along the way, the seeds that were planted by, you know, the heirs, heirs to the throne. So in one of the scenes, it's the the kind of the older generation and then the younger generation, they're both in the boardroom. And at this point, the older generation is kind of the figurehead. He sits there in the boardroom, but he's not the guy. He's not the guy making decisions. His son is the guy making decisions.
02:28
And so I forgot who it is. Somebody asked them, some some bank or someone else comes and asks them. They say,
02:35
What is your secret recipe?
02:37
What are the ingredients that let you do what you do? And
02:41
their think long and hard. And, you know, I forgot what answer they gave, but it's something like it's the people or it's the the trust that we have. That's what that's the special ingredient.
02:51
And then that sun comes up and he goes,
02:53
in our, you know, when we're baking, our flour
02:57
is money.
02:58
Some people use money to buy things. We use money to make money.
03:04
Our flower is money And, like, that was, like, one of the big transitions where they became a bank versus becoming before there were merchants who were, like, buying and selling products, buying and selling commodities.
03:13
And it shows that, like, once they have that realization, like, they never go back. Right? They just get more financialized.
03:19
More financialized. More financialized. We're trading on computer screens, and they're trading these subprime mortgages, and they're never they're never issuing the mortgage, they're not living in the house, they're not they're just it's numbers in a spreadsheet from there on out, basically.
03:32
And,
03:34
and we've talked about this idea of, like, what is it that you sell? And it kind of comes down to, like,
03:39
The way I think about this is there's many moments in my life where I'm choosing between two paths. The path that's opportunistic,
03:46
meaning
03:47
I see green on the other side. I see money on the other side. And then maybe the path that's more interesting or fulfilling.
03:53
Yeah. Art versus money. A good way to put it. But for others, it might be others might be impact. It might be, like, making a difference in the world. Right? That might be the the fulfilling path for them. So
04:03
And as much as I could hear the advice,
04:05
like, you know the answer. The answer is go do the fulfilling thing.
04:09
However, me and many people like me out there
04:13
are just wait. Let me just make a quick pit stop over here. And those pit stops add up. You have one pit stop after another where you choose the opportunistic thing. After after I make this money then, I'll go do the thing. Or, well, this is too good to pass up. Right? And I do that many, many times. In fact, I am still doing it today. Even as I I am ashamed to admit it, I do that all the time.
04:35
And so I wanted to talk a little bit about
04:38
people who choose one path of the other, yourself,
04:41
people you know well,
04:43
and
04:44
see if I can get a little bit of wisdom on this.
04:47
So do you have any stories on this, or I I can share maybe something I'm reading right now really stood out to me. But where where do you wanna start?
04:56
I wanna hear the story because I think you're reading a book that I've always wanted to read, but I've refused to read it so far. Because I know what it's gonna tell me, and I don't like that answer. Because it's all it because it's hard. It it's a hard thing. So you're reading,
05:09
is it the Warren Art by Steven Pressfield? Yeah. The war the, war of art. So it's, like, the opposite of of the art of war. Yeah. Yeah. Yeah. Yeah. So it's the war of art. And I wasn't gonna read this book And then yesterday, I,
05:22
I asked Diego. I am a guy. I was, like, Diego, you read books?
05:27
He goes, not really, but I'm reading this one book right now. Pretty good, called the War of Art. And I said, give me the what's, like, one thing that stood out to you? And he just screenshot of these patches that then I went and ran and tweeted out. Wait. Hold on. You're not actually reading the book. You've just been inspired by this whole story, sir. This is the trigger. I'm just giving you the whole story here. So I got the excerpt first which is actually a great way to to decide to read a book that I read half the book last night. So
05:51
it's a very fast read. Alright. So the so the quote is this. It says
05:55
Most of us have two lives, the life we live, and the unlived life within us. Between the two stands at the resistance.
06:03
Just like every sun casts a shadow, a genius's shadow is resistance.
06:07
Resistance is faster than a speeding bullet more powerful than a locomotive and harder kick than a crack crack cocaine habit. And here's the biggest bitch. We don't even know what hit us. I never did. From the ages of twenty four to thirty two, the resistance kick my ass from the East Coast to the West Coast back thirteen times again, and I never even knew it existed.
06:25
I looked everywhere for the enemy and failed to see it right in front of my face.
06:29
That makes you sad. Right?
06:32
Well, I that's one reaction to it. I felt the other way. I felt like a inspired rage. I was like, no. I'm not gonna have the unlived life within. So I pick up this book and I start reading.
06:41
And there are a ton of just, like, banger passages that are,
06:47
They're just so good that I wanted to I wanted to, you know, talk a little bit about with you. I keep reading a few more. What are the other good ones? Alright. So The premise of the book, if you didn't get it from that, that is basically
06:58
we have the thing that's our calling that we kinda know that we should do or the direction we know we should go. And then there's us not doing it. And that's maybe choosing what to work on, but then there's just a day to day. So he'll point out, like, you know, hey. You got that diet that you haven't stuck to. You got that that book that you haven't written. You got that, that that startup you wanna go start, you know, of course, you'll start it after you, you know, just save up a little more money. And he goes, you know, fast forward to clock. You're forty, fifty, sixty years old, and you're that great author that never wrote a book. And he gives tips as well. So he was like, If you're gonna be a writer, you must write every day. You don't not write because you don't feel good just like you don't do this other thing because, like, if you are just, like, feeling bummed, you still gotta go to work. He he calls it the difference between an amateur and a pro. He goes, an amateur,
07:45
they do it because they love it. That's what people think. He's like, oh, they love it so much that they only do it once every month. They love it so much that they never stick with it. He goes, you know who loves it? The pro, the pro who wakes up and shows up to work like it's like it's a job. Like, treats it like it's a job. We don't not show up to your job. We do it every single day. And you do it whether you feel like it or not. You don't just wake up and decide. Am I gonna do the thing or not today? And so he talks about being a pro and how the pro sits down and, quote, unquote, does the work. And the work is he's like, I don't care what it takes. You know, you basically sit down
08:16
And it, you know, it doesn't matter how long you sit there. It doesn't matter if you wrote three lines. It doesn't matter if those three lines suck. You did the work today. And as
08:25
soon enough, if you just do the work often enough, those three lines turn into thirty lines turn into thirty pages, and those thirty pages turn into, you know, terrible just mindless
08:34
drivel to, you know, your best work. And the only way it gets there is by actually sitting down day by day and doing the work. Alright. Look, the question that Sean and I get asked constantly is what skill set did we develop early on in our careers that kinda changed our business career, and that's an easy answer. It's copywriting. Talked about copywriting and how it's changed our lives constantly on this podcast. And we give a ton of tips, a ton of techniques, a ton of frameworks, and throughout all the podcasts Well, we decided to aggregate all of that into one simple document so you can read all of it. You can see how we've learned copywriting, but you can see the resources that we turn to on a daily basis. You can see the frameworks, the techniques we use. In a simple document. You can check it out in the link below. Alright. Now back to the show. Do you follow Jerry Steinpelt at all? Because he's he talks about the about this topic all the time. He's one of the few comedians and actors and, whatever you would describe him as, that actually gets into the tactical stuff.
09:25
Of, like, what it goes through day to day. And he's like, I have a a big pen and a yellow notebook, and I and I write jokes, like, all day. Not all day. He said, I'll do, like, an hour a day, but I try to get it done just a little bit every day. And he goes, most of the time, it's garbage. And then he talks about when he was writing Seinfeld. He was, like, I would go into the office. I I would go to my office and I would sit down and I would actually write things out. And then I had a process. And he's like, a lot of times, I didn't wanna do that. I just did it anyway because that's my job, and I wanna and I and I need to be great. And so, anyway, he's a really good guy to follow because it gets really specific about the tactics, behind this stuff, which people rarely discuss.
09:59
Have you ever seen this clip of him at a comedy club talking to a struggling comedian who's, like, asking he just caught Jerry backstage and asked him for some advice about how to make it Yeah. What'd he say?
10:11
It's just like you get through a pool. You're like, how much longer can I take it? Whoa. Whoa. What? It's time running out. You had a time? Getting older. Please.
10:19
You're getting a hold of it. It's not
10:21
you can Listen. I'm I'm twenty nine. I feel like I I sacrificed so much of my life. I I watched her years away. Because something else you would rather have been doing?
10:30
Not another appointment. So I have the information you gotta be. Not necessarily. No. Not necessarily. I I see all my friends who have made me a lot of money, a lot of money on Wall Street. I've seen, like, you know, but
10:40
I just see, like, my friends are, you know, they're they're moving up, and I don't I'm worried they're moving up, they're moving up.
10:48
Do you be your wife? No. Oh, no. Not on my mind. It just, this has nothing to do with
10:55
your friends. You're upset. No. No. He's There's a special name. I think this has nothing to do with leaking it, or did you ever stop and compare it in a life and go, okay. I'm twenty nine. My friends are all married, all having kids, They're all on pousis. They they have some sort of sense of normality. I heard how do you tell your parents?
11:13
What do you, you know, how do you feel with that? They're racial, your parents.
11:17
Ask.
11:18
Oh, I figured. This is here. You need to your parents. Let me tell you a story about,
11:27
This is my favorite story about Shobas.
11:30
Glen Heller's orchestra, they were doing some gig somewhere. They can't land where there's plus land, but Minter of snowy night, so they have to land like in this field and walk to the gig. And they're trapped when they're seriously ready to play, they've been carrying their instruments, So they're walking through the snow, and it's wet, and it's slushy, and in the distance, they see this little house.
11:50
And there's a light on on the inside. These curl a small come in the chimney. They go into the house, and they look in the window, and in the window, they see this this family.
12:00
He's the guy and his wife, she's beautiful, and there's two kids, and they're they're all sitting around the table, and they're flying, they're laughing, as they're eating. There's a fire in the fireplace.
12:09
And these guys are standing there in their suits, and they're wet, they're shivering, they're following their infamous,
12:14
and they're watching this incredible Northern Rockwell scene. One guy sends me the other guy and goes,
12:20
how do people live like that? That's what
12:24
it's about. Right.
12:26
And he just leaves the guy with this parable,
12:29
and the guy is just, like, you know, stunned, basically. But the point is, like, this guy says that he's doing the thing that he loves, but he's, like, jealous of the of the comfortable people who are who are not living that life, basically. And, like, the true artists, the people who are gonna make make the great shit, the people who are gonna live there sort their most fulfilled life. They're the ones marching through the snow in the discomfort, but they're doing exactly the thing that they wanna be doing. They chose this discomfort.
12:52
And, I love that story. I'm gonna remind you of something that we did. So in February,
12:57
I think it was the Lego episodes. If you could go my first million Lego at the very end,
13:02
you had said something of, like, I forget exactly what you said, but it was something where I remember the energy being,
13:08
I own this company,
13:11
that I'm not sure if it gives me purpose,
13:13
and it's not really related to my main thing. And I said, well, you know, the the product that you're selling doesn't necessarily have to be, something you're passionate about. You could be passionate about creating great jobs or you could be passionate about, creating a a a wonderful place to work, making it so your employees can afford a car, whatever, you know, that it doesn't always have to save the world. And I think that kind of helped you a little bit. And I was reflecting on it because I talked to Brett Adcock. The other day, when you weren't here, it's gonna go live after this episode, I think. So Brett Adcock, started,
13:41
figure. It's a humanoid robot company that, like, is one of those companies that you would peg as, like, it's gonna change the world, whatever.
13:49
He did two things that were interesting.
13:51
The first thing is I tried to
13:53
negative a little bit to get, like, some good content out of them. And I go, Brett. You know, you're doing this world changing thing now. But before this, you had a company called Vettery, which basically, it's just like a glorified job board. And he had laughed, and he he knew I would just give him a hard time, and it was a hundred million dollar company. It was a great exit. And he had explained how figures changing the world and how he was thinking about doing,
14:14
artificial meat. So meat that you grow in a lab. He was like, I was worried about these really big And I go, well, Vettery was not a big problem. And he was like, he kinda laughed, but then he got serious. And he goes,
14:24
well, the way that I thought about it, was that, you know, you spend fifty hours, forty hours a week away from your family with a company. You should be spending it on something that you really truly love and enjoy
14:36
and that you get value out of. And I was like,
14:40
you did it again, man. You just wove this story
14:43
around something that makes it really inspirational and world changing. Is he saying that
14:48
the job board is helping people find what he was saying, or he was saying he got he got that out of it? He got that out of it. And he was like,
14:55
it's not really a job board. It's significantly more complex than that, but I wanted to, like, just give him a hard time to get get them to come out of the shell. But he was saying, like, he's like, well, no. It's not just a job board. Like, we weren't just helping people get jobs. We were helping them find value in their lives. And helping them find passion.
15:09
And he did such a good job of telling himself a story that I also believe. I believe his story to be true. And the other thing and and, anyway, it inspired me of, like, telling myself a sandwich. These vegetables aren't just crackers with cheese.
15:21
If you think about what makes a sandwich, you must ask yourself, do I need all of it? Or could I reduce it in size? Could I have could I do more with less? What is enough? And that's what the lunchable stands for. It's a reminder of what is enough. That's exactly what he did, and I thought it was great. But then he's got this new thing. So his new thing, it was called cover. So if you go to cover dot ai, It says cover is a AI security company developing concealed weapon detection systems.
15:46
Covers, technology,
15:47
scans, students, backpacks, I think, for concealed weapons in k through twelve schools. Our goal is to prevent school shootings by identifying concealed weapons inside of bags and underneath clothing. Apply to work here. Listen to this. So he had just sold one of his companies or no. Sorry. One of his companies went public. It was called Archer. It was, basically, an electric helicopter.
16:06
Big deal. It's a big deal. And he was thinking, what am I gonna work on? He had three ideas. Idea number one was meats grown in the lab, which we've talked about, which is, like, it's pretty insane that you have have to have all these cows in get ground beef? Is there a way that you can make real beef in a lab? He was really fascinated by that. And you read a bunch of research. He's like, that that that's on my short list, but that's not what I'm gonna do. The second idea that he had was robots where he was like, we just can't get enough, warehouse workers to fill these jobs I wonder if a robot can, fulfill this, demand. That's what he ended up doing. The third one that he didn't do, that he was very close to doing,
16:41
he read this study, He read the study that was done, I think, or a research paper done in two thousand and fourteen or twelve or something like that. And, basically, it was about NASA creating this technology that could use not exactly X rays, but almost like a like a cellular phone, like, like cell phone rays And from fifty meters away, so about a hundred and fifty feet, this thing that looks like a video camera can you, a human being can walk in front of it, and you if they have a bomb on them. You can see if they have a weapon on them. You can see if they have anything underneath their clothes or in their backpacks. And he goes, that's amazing. I wonder what we could use that for. He saw this graph about school shootings, where basically there's something like a school shooting a day. And I'm not talking necessarily school shootings where it's predetermined where I'm gonna go and I'm gonna, like, you know, have have the overly violent to thirty children. I'm talking about, like, kids who just have a gun in their bookbag at school, and someone says something rude to them, they freak out, and someone gets hurt and shot. And he was like, that's what we need to solve that. We need to solve that problem. And so he didn't end up taking,
17:41
and running with that idea. He did figure. However, Figor's kinda working a little bit, and he has a little bit extra And so we went and cold called the NASA guy who created this research report that explained the technology,
17:51
and he convinced the guy to let Brett come and check the technology out. He has now since licensed it, and he's funded cover dot ai with ten million dollars of his own money, and he's hired a team of NASA engineers to build technology, to build this stuff out, to eventually, they're gonna start with going to stadiums. So you could see if someone's coming into a stadium with a weapon, and then they wanna, like, give away that technology to schools to prevent school shootings. But schools don't exactly have money to afford this software.
18:16
And he was telling me the story, and I'm like, who would wanna prevent school shootings? That's, like, the greatest thing ever. That's a that's a really hard thing to compete against when I'm recruiting an employee to come and join a newsletter business versus, like, you're gonna, like, literally save lives. And it got me thinking of what what what I was saying to you about. Well, company doesn't have to be x, y, and z.
18:36
I felt that was a cope. I felt that when I heard what Brett was doing, I felt
18:42
solving big problems and going after your passion and not exactly caring about big of an opportunity is
18:48
in some regards, in some ways, that is better than doing it the way that we you and I tend to do it.
18:53
Well, I I think that,
18:55
what Brett's doing is pretty awesome here. He he did it as a, you know, we talk about one chart businesses. That's exactly what I told him on the podcast. I go, Sean's gonna love this. Yeah. It's a it's a one chart business because, we've talked about this before, which is some businesses, the best businesses, really, are so simple.
19:12
That you could just put up a single chart on a screen and say, that's why we're doing this. And the example we gave before was that the rise of cremation. So creme cremated funerals
19:23
has grown from, like, you know, less than ten percent of the market to over fifty percent of the now the majority of funerals, I guess, in the US are our cremations, which is surprising to me still.
19:32
But if you're creating a business that's around that, which we we we met these guys,
19:36
I think after was the name of them. And, like, they had a whole deck, and I told him. I was like, you didn't need to send the deck. This slide three was enough. All you had to show me was that and say, we enable this. We make it easier to do a cremation. Like, look at this rise, that's what we're doing. And so the best businesses are one chart businesses.
19:52
I know a lot of people that did DDC brands. And if you ask them about their DDC brand, they'll tell you this and that about the market that they're in and about the business model about the direct relationship with the consumer.
20:03
All they needed to show was time spent on Facebook.
20:05
That's all these markets were based was time spent on Facebook and Facebook and the CPM on Facebook. That's a yeah. A single chart would have told you that,
20:13
hey, there's a new way to reach customers, and it's called Facebook ads. And we're gonna just work backwards from Facebook ads and start selling products via Facebook ads. That's really what happened in D2C in the last fifteen years. And it anyway, so
20:25
when I asked Brett about, like, this idea,
20:28
I was like, oh, so give me the pitch. What's the thesis around this? What are you what are you excited about? He goes, oh, it's this. Google image, and he just searched school shootings per year pulled up the chart. He goes, and it's just a it's like, up until the right exponential. Like, it's like a it's what you wanna start up growth curve to look starts really small and it starts getting bigger, bigger, bigger, bigger, except at school shooting. So if you want it to go in the opposite direction.
20:48
And, because I was like, dude, how do you have the time? Don't you just wanna go take a nap? You wanna be with the kids, but, like, even if you're not with the kids before I get take a nap, dude. Like, why do you why do you you're already working
20:57
doing one insane thing competing with Elon Musk How dare you go start another hard thing? And he's like, well, I have to. I feel like compelled to. Yeah. And when I think about, like, you know, this is an actually realistic. But I wanna think about a company trying to compete with Brett when you're recruiting someone,
21:12
it makes it really hard. And I asked him, I go, why do you do these big things? And he goes, well, I think big things in many ways are easier.
21:19
It's easier when I have this crazy awesome mission to get
21:24
employees,
21:25
investors, customers. Like, it just it just actually easier.
21:29
And it kind of it messed my mind a little bit. So my takeaway from that, by the way, is not that you have to go solve a really gnarly problem in the world to be doing something.
21:38
I think that is definitely one path. And the way I think about it instead is instead of saying what should I do better question is, what would I do if I wasn't afraid?
21:47
Like, if I wasn't afraid, what would I go work on?
21:50
And, usually, you're afraid of failure,
21:53
Usually, you're afraid of it not working out. Usually, you're afraid that it might be too hard. Like, so for some people, it might be starting a humanoid robot company. It might be the answer. You're not doing it because you're too afraid that, like, it's too hard. I don't really know how to do that. It's don't take too much money. What if I can't raise it? What if I do this? Or if I do that? I'm competing with Google and and Elon and all these people, and so they wouldn't do it. And for other people, like for me, it's a creative endeavor. Right? It's to say, well, what Like, I don't know. I think the thing I really wanna do is go
22:20
write this killer book or go make a TV show or go do something really, really interesting.
22:24
And the reason I don't do it is because it might fail. Right? I might spend a couple years writing a book, and it comes out and people are like, yeah, cool book, man. And that's it. That would be disappointing. And that would be the failure. I think one of the good things about,
22:36
about this book that I was reading the War of Art and, some other stuff I've been consuming
22:41
is
22:42
you you really
22:43
separate the, like, choice of what you do and the result of what you do as two different things. And, like, you know, you control the controllables.
22:51
The thing you can control is did you spend the time doing the thing you really wanted? And did you give it your all? You cannot control the outcome. And if you go listen to Rick Rubin talk, he says the exact same thing. He goes, your job is not to make it popular. Popular is not something you do. You don't make popular. You make stuff. And you make a lot of stuff. And you put your best stuff out there, and you do your best job doing the best stuff you can. And popular. I mean, that's not even something you think about. That just happens or it doesn't happen, and it's irrelevant at that point, whether it happens or it doesn't happen, because
23:20
you're just gonna keep making stuff. And eventually,
23:23
Popular starts to pay attention to the guy who's making a lot of stuff.
23:27
We talked about Rocky in the last episode, the story of Sylvester stallone, after the episode, I went and did like a deep dive on it. I went and I watched Rocky last night, and I watched all of his old energy from the nineteen seventies. And I really got into it. There was so many good parts, but the one thing that he said he's interview he's being interviewed by this guy. And this is the movies come out. It's it's been a success at this point. Any but it's, like, a year in. And he says, so they offered you a lot of money for this. And you needed money. We talked about how we had to sell his dog because he had a big, like, mastiff and he was eating too much. He's like, either I'm not gonna be able to feed the dog. And not feed myself, or I sell this dog, and then I could feed myself. And, hopefully, the new owner will be able to feed my dog. And as much as it killed him to do it, he's like, I I have no choice here. So he was, like, down to the dumps. And he the way he says it, he goes, I had a hundred and six dollars on my bank account. I had a three hundred dollar a month rent, and I had a pregnant wife. And he goes, the wolf was at the door. Uh-huh. I love that phrase. He goes, the wolf was at the door. Why did you because they were like, how did you write it in three and a half days? The the the v one of the script. He goes, the wolf was at the door. I had no choice.
24:26
And so he, and they were like, but then they offered you money for this. Like, a lot of money for this. He goes, yeah. They go, how much they offer you? He goes, well, first they offered me about a hundred thousand. And I said, no. And then they came back with a hundred fifty thousand.
24:38
They're like, why'd you say no? Because well, they said, we'll take the script, but, like, you know,
24:42
you go away. We we will go get Bert Reynolds to to be Rocky. Like, we don't need you to be Rocky. We like the script.
24:48
No. That's who they went to. They went to Bert Rentals. They they went to three or four guys who were big at the time. And he's like, no. I only wanna give you this script if I'm gonna be rocky.
24:58
And they were like, oh, god. Okay. Forget it. Then they came back. Hundred fifty thousand, but you're not Rocky. Nope.
25:04
Then the final offer was two hundred sixty five thousand dollars but you're not rocky.
25:08
And he says, no. And they go. He goes, how did you say no to two hundred six five
25:12
thousand dollars when you went one hundred and fifty dollars? That's, like, eight hundred grand now. Yeah. Exactly. It's like a million bucks, basically. And they they were like, how did you say no when you had a hundred and six dollars in the bank? And he said a couple lines. He goes
25:23
he goes,
25:24
It's not it's it's not that hard to say no to money when you've never had money. You don't even know what money is. He goes,
25:30
he goes, if you've never ridden in a Rolls Royce, You don't mind bumping around in a Volkswagen.
25:34
It's all you know. You know, he's like, I he goes, I didn't have a frame of reference for that. He goes, I did wanna get out of some misery. He's like, my landlady was, a big, just beast of a woman, and she would, you know, she would show up at my door every month. And her she was so large. She cast almost like a shadow at the door. Like, and I just remember being afraid of that shadow all the time. He's like, but I, you know, my goal was rent. My goal wasn't two hundred sixty five thousand dollars. I didn't need all that. And he goes,
25:59
they go, but, you know, they go, did you ever have any doubts? He goes, yeah. He goes, before, when I was telling them, no, I was saying, are you kidding me, Bert Reynolds, that guy? Like, I can outact all these people. Then I will kill this role. I will be so good in this role. You you guys have never seen anybody act like I act. And then as soon as they finally relented,
26:16
and they were like, cool.
26:18
You know, you can do the movie. They what by the way, the deal they ended up doing was a million dollars of production budget, which was very little at the time. Like, the big movie at the time, King Kong was, like, twenty five million. Rocky one only had
26:30
a million dollars budget. He purchased the whole thing for nine hundred sixty thousand. And he, like, casted his brothers and his goals and, like, you know, they did one take on everything.
26:38
And, like, if they couldn't get something, like, there's a scene where they're, I they're supposed to be ice skating on a date But, Rocky, he didn't
26:44
know how to ice skate. They're like, you don't have time to learn. So they they just changed the scene where he's walking and she's ice skating, and they, like, made a they just changed the script to why that would make sense. And they just brought cameras to an ice rink and stuff like that, probably. Like, to get his dog back, he cast that guy in the movie Plus gave him money. It was like, alright. You're gonna be in the movie. So the guy's in the movie for, like, one line. So anyways, he's making this movie for for less than a million bucks.
27:09
They go, well, now you've made a lot of money. Right? He goes, he's he's laughing. He goes, I'm about four hundred dollars more than I had before this. They go four hundred dollars. He goes,
27:18
Yeah. I mean, Iowa had a lot of bills before this. And I know that landlady cast in that shadow, she showed up for the rent, and then taxes, and then all this. He goes, He goes, but you know what? He goes, it he goes, I basically paid myself the stage actors guild minimum, the SAG minimum. So he made six hundred dollars a week doing the movie. And I think he owned the, like, some percentage, but it was gonna be on the back end. So he didn't have the money yet. And so he goes, he goes, but you know what? The money never mattered. He goes, I would have done this whole thing for a doughnut and a tuna fish sandwich. The money meant nothing. It was always about the opportunity.
27:49
I had to prove my to myself that I wasn't a liar. That I wasn't living a life of disillusionment
27:55
because that's very difficult because I thought of myself as a creative person, and I told myself that I was a great actor. But I had never had an opportunity to go fight figure out. Am I any good or not? And so when you asked me, should I take the money or should I take the opportunity to find out Am I living the life of a liar or not? I had to get that answer. Because if if not, it would have eaten at me for the rest of my life. He goes, I'm I think of myself as a creative person. Didn't wanna wake up and be fifty years old and realize that I'm this creative person who's never done anything creative. That would be terrible. I'd be living a lie. It would kill me. Dude, is is he our new
28:28
kinda crush.
28:29
Move on, Brett Adcock.
28:31
Yeah. It's sylvester stallone's my guy now. And he looks great. He's amazing.
28:39
Dude, these interviews are so good. Like, I'm gonna make a separate YouTube video just as, like, on, like, homage to to to sly because he he's got so much swag, which I didn't realize. He's very funny. And by the way, this is another thing I love about the guy. He not only
28:53
did all this stuff, but he kind of overcame the adversity. Right? So the reason he wasn't getting cast is because he talks funny. Well, why does he talk funny? Do you know the story? Didn't when he was born or no, didn't he? He he hit his face or he was born with, like, no nerves on one side of his face. Right? When he was born, they used forceps to get him out. Yeah. Foreps damage the nerve, and it's the nerve in your mouth that, when you go for a dental procedure, they numb you. And, you know, you're, like, your tongue doesn't move right. You can't talk right.
29:19
Imagine that for your whole life. That was his whole life. And so because he was really jacked and because he talked with kind of a slur and like a sort of a mouth part of his face Partter's mouth is paralyzed.
29:30
People assumed he was dumb. This guy was incredibly intelligent. He was very well read. He wrote the script for this. He is a very creative, eloquent person. He's a great writer, and people just thought him as this action hero, like, this, like, you know, like, an action figure, basically. Oh, you got abs and muscles, and that's why you're why you're doing these roles, but that's not it at all. And this guy was a very deep and interesting person. But he was sort of masked by this. Maybe my doctor used forceps and shit because I slur everything, and I have abs as well. And I'm kinda smart.
30:00
You're Adrian.
30:02
You're Adrian. How's it again? I think I think my my doctor also must use that same tool as was I born in New Jersey as well.
30:10
I wanna tell you a story about an interesting person I hung out with. But before I get to that,
30:15
This is kind of the inspiration episode it seems. And
30:18
we've talked you feel inspired, you know, but it's sometimes it's hard to feel inspired when it's a hundred and five degrees, and I'm sitting in Austin, Texas,
30:27
swept my ass off. What would you do, Sean? If you wanted to feel inspired, maybe write a book, maybe get away from it all. What would you do? I don't I'm writing a book seems like I'd get away. But where would I go?
30:39
I think I would wander. Today's sponsor, is wander dot com. We like wander. So go to wander.
30:47
Am I even saying that funny, by the way? Do I am I saying that with a weird accent? You didn't you didn't stallone it. You're good. So wander dot com, it's a really cool website where they operate really luxurious high end properties.
30:57
They're awesome. If you go to their website, you'll see every photo they take
31:02
is inspiring. Like, all these beautiful beaches, like a cabin in the mountains. It's just, like, high end stuff, and they've got gyms and working home. Even take the trip. I just go to wander dot com, just look at places. And I get, like, ten percent of what it would feel like to go on vacation right now. And it's like, okay. Well, took me ten minutes. Sounds great. Yeah. My wife wanted to go to Greece, and I was like, hey, let's just look at Google Earth and look at the park, you know, and, like, pretty dope. Right?
31:25
Did that do it for you?
31:27
That's what I do with, with Wanda dot com. So check it out there today's sponsor. They're an awesome company.
31:32
I wanna tell you a quick story about what I did the other day. So I get this text this guy, Michael, just joined Hampton, and I become become friendly with him. And he's like, hey, are you free on Tuesday at six o'clock? I was like, yeah. Sure. What's up? Because you wanna go fishing?
31:46
I was like, yeah, okay. Whatever.
31:48
I, like, I'm currently, right outside of New York City. So I'm like, where do we get, like, do fish, like, is it gonna be like sewage water? What do you fish? I I I don't know. So I go to this guy's house. It looks like I'm at, like, a high school or an art museum. He's got this massive
32:03
beautiful home that's built, like, on a peninsula
32:06
and the boat to get into the the Long Island Sound, which is like a body of water around here. He It's like right on his front porch. And then we're basically thirty minutes outside of New York City. It was one of the most spectacular things that I've ever heard of. And so we go out fishing, and I get to know him a little bit. And I had to tell you this guy. So he's really fascinating because he's one of those guys who you would know his products, but you may not have ever heard of him. So have you ever ever heard of, fog Creek software? It launched in two thousand ten as a so fog Creek software launched in two thousand, and it was sort of like an agency. Where the internet was just getting started. And these guys were, like, the early nerds amongst amongst the nerds. So if you wanted, like, some de development work, they were the guys. Their mission early on was, like, you know, we wanna work with programmers and we wanna create a great place to work for programmers. And they start this little agency or or consultancy.
32:53
But like a lot of consultants, they're like, just doing service work kinda sucks. Let's create some products. And so they create a handful of products, the first one being fogbug. So fogbugz was like a a bug tracking software. And after ten years, it does alright. It's like, you know, in the eight figures. So ten million plus in revenue. It's doing pretty good, but it's kinda stagnates a little bit.
33:15
And they go, let's like, sped off some more stuff that we've been working on.
33:20
So I believe I don't remember which order it was, but let's just say the first one was trello.
33:25
So they spin off Trello, and they fund it with a little bit of money. So Trello, it's an assignor competitor. It's a,
33:32
task management software.
33:33
They grow this business. They raise only ten million dollars. It it gets started and they and they grow it a little bit, then they raise ten million dollars. They grow this business and they eventually sell it to Atlassian software.
33:43
For four hundred and fifty million dollars, I believe. And if you look at a at Atlassian software stock, I think when they sold the stock was seventeen dollars. And when it eventually peaked, like, last year, two years ago, whenever thing whenever one went crazy, it was, like,
33:58
twenty x set. And so they got a combination of stock and cash for this deal. So huge hit. This guy has just made it. Well, it turns out they spun off another company as well. And that other company was called Stack Overflow. So Stack Overflow was basically like it still exists. It's kind of like a message board, but originally for developers. And eventually, you can make one of these message boards for a variety of topics. It's huge. Did you know that that company sold? This wasn't in the news too often, but did you know that company sold for one point eight billion
34:28
dollars? Who bought it?
34:31
A European publishing company, pro pro pro process process. I don't know. Are you you you have it up?
34:38
No. I don't have it here, but that's okay. Just some huge traffic, brother. They get almost like two hundred million monthly visitors. A huge site. And so I was talking to this guy, and
34:47
He was like, yeah. Then we also sold, sold Fall Creek software, and I made a little money there. So he's like, I've had a hat trick. And so this guy has done all these amazing things. And so just, like, learning about his story, how he's pretty low key in the sense that, like, he he doesn't have Twitter. He doesn't really use social media. And he's, like, giving me all this, like, interesting intel on growing their companies and making them huge. It's called process,
35:08
according to Ari.
35:09
And he's like, yeah, I sold that one. We sold that one for one point eight. We sold this one for you know, four hundred and something, but the stock, like, appreciated a ton. So who knows what the actual price was? And I was like, what are you doing now? And he's like, Just fishing, just thinking. And so he goes fishing on this boat, like, every day during work hours. And he's, like, showing me a tour of his home, he's like, yeah, this is where my office was, but I don't really open up a laptop anymore. Did you know this guy or why is he inviting you fishing? I met him in Hampton, and we just started talking. And he just was like, do you wanna do you wanna come over? And I guess this is look, when you're He's, like, when you're, like, a guy likes to fish, like, spotted.
35:45
I thought here's why this guy was cool to me. He's like an outdoorsman
35:48
in, basically, New York City. And he's, like, living a very unique life,
35:53
and he he just but he's very zen like. He's super zen, and he was telling me stories about how he, like, overcame certain things at the company. The whole time, he's, like, telling you stories. He sounds very zen and calm and low key. And I thought that this this guy was one of these people who deserves a little bit of love because super under the radar,
36:10
as successful as anyone we've talked podcast, but does not have a big mouth. So I'm kinda,
36:15
blowing up his spot a little bit, but I I asked him if it was alright that I said all this. And
36:20
super interesting guy that you should look into. Michael Pryor is his name. He's awesome.
36:24
What was,
36:26
anything cool from your conversation? Anything you you learned or an insight or an observation you had that made you think? Yeah. So he was,
36:34
I just liked how low key he was about everything. So he was basically the CFO of Stack Overflow. Stack Overflow, I don't know what their revenue was, but they sold for two billion dollars. And I was like, did you Are you like an accountant? Did you were you a CFO? He's like, no. I barely knew how to do any of this stuff. But the company needed a CFO when we started. He's like, I I was a programmer. He's like, I haven't programmed in forever, but I just kind of learned, like, how to pay taxes. And I just had to learn how to pay taxes, and I had to learn how to do payroll. And he just, like, rolled with the punch And I think that,
37:05
I was like, were you intense? He's like, no. I'm not intense at all. And we hear stories about how people are doing. What is Elon Muskay hardcore hardcore mode or hardcore. Yeah.
37:16
And this guy, he was like, I'm not I wasn't really hardcore. He's like, we are smart and we were pretty hard, but, like, I would not describe what we did as intense, and we just kinda roll rolled with the punches. It was really cool to hear
37:27
something differs from the loudest people who are incredibly successful of being intense. You gotta grind. You gotta do this.
37:33
That wasn't the vibe that I got from Michael and, like, the early founding of these companies. I thought it was really inspiring. I thought it was awesome. I also think and this is for anyone who wants to build the company, you have to look up his partner. His partner is the louder one. His partner is called
37:45
is named Joel. And he's got this amazing blog that I've read for years. It's basically, like, Paul Graham, but more a little bit,
37:53
a little bit more hot headed. A little yeah. Well, it is it's very tactical, but he also writes, like, he he is a little bit more jokey. And he it's a little bit more brash, which I appreciate, is and it's called Joel on software. I think it's one of the best entrepreneur blogs out there. I don't even think he updates it anymore, but he has probably a thousand articles. And so it was awesome just like hearing little bits of, like, intel from these guys. And so I wanted to, shine a light on this guy. It was really fascinating.
38:18
Yeah. That's amazing.
38:19
That's cool. How's your fishing game?
38:22
Dude, it was like on easy mode. Like, the poles were like a tad to the boat, and it was, like, once you once you hear, like, a bell ring, you just go and grab, like,
38:31
you, like, grab the thing and just, like, barely trink it in. It's like the doordash of fishing.
38:36
Yeah. Like, his boat, like, told me where the fish was. Like, it gives you, like, a little alert. So I was like, fish here. And you just, like, sit there. And I'm just, like, sitting drinking water, and it's like, oh, we got a fish, I guess. And so oh,
38:49
Did you see the picture of it? It was three foot long. That's this fucking fish we caught. I saw that thing, and I was like, how the hell did you catch this? What is going on? That was like a record cat. That was like a record setting fan.
38:59
It was just, like, the fishing rod was just, like, in one of the holes on the boat. And he just, like, barely touched the reel, and it came up. I mean, really, there was really no glory in it. It's like AI for fishing. It's like, wait a minute.
39:11
Yeah. Like, like, the boat these I don't know anything about boats. A lot of people look at me and they think that I'm like an outdoorsman. Shit about this stuff. And, like, it, like, has these sensors that tell you where the fucking fish are. Like, there was no work involved. So, like, this fishing shit's easy. I don't know why people are impressed by this.
39:29
Let me ask you one more question. I'm always interested in what other peep what other interesting people are interested in? What was this guy interested in when he was talking to you? What kind of questions did he ask you?
39:42
We talked about being popular. So, basically, like,
39:45
a lot of people who are already ask you.
39:48
Good question.
39:51
I think I was, like,
39:52
the tallest midget here, like, where I was just I was, like, the only one that he could, like, talk to whoever who has even a slight popularity. We're talk so I found it odd that and I don't think he actually envied me at all nor does he want the
40:05
type of thing. But a lot of, like, rich and successful people who are low key are curious what it's like to have an audience.
40:12
And what I tell them all the time and I don't know if you feel this way. I go, Hey, I will trade you my audience
40:18
for your net worth
40:20
any any day of the week. I'll gladly make that trade. And, of course, none of them would ever actually wanna do that. But I think it's funny. And and I'm I'm not talking about him, but people in general,
40:30
that they're into
40:31
what it's like to have, like, an audience and be internet popular or something like that. And I always remind them. I'm like,
40:38
it's really just, like, me and my bedroom just
40:42
or on my toilet just typing out stupid tweets and, like, there's, like, not that much joy in it. And I would I would much rather have a two billion dollar
40:49
company. And so don't get like, don't actually envy this or think that it's awesome. And so a lot of these people are curious what it's like to be, like, a a popular internet person.
40:58
Let me ask you a question hypothetical.
41:00
How much would somebody have to pay you to never
41:03
create content again? Delete everything on this podcast, delete blog and never you never get to publish again. No Twitter, no social media, no nothing. How much would you have to get paid? Thirty million dollars. What about you?
41:16
A really specific number.
41:18
Very quick and specific number. Well, I had to think about it. I had to think about what it's worth. For half a second.
41:24
Well, I had to think about what, you know, what it's worth. What would you what would your number be?
41:29
I think a hundred. I think it would be more than a hundred. I think it would have to be like yeah. I think it would have to be more than a hundred. I think it would have to be like yeah. I think it would have to be more than happy. You are not Sylvester Salone. You you you don't have the landlords not here. Like, you've tasted a nice life. You want more of it. You would do it for much less.
41:48
No. No. I've I really want it.
41:51
So your official number is two fifty? Two fifty. That's insane to me. I do not believe dude, that's, like,
41:58
You'd be no. No. No. No. No. No. No. I think you I think you are full of shit. I think you are absolutely full of shit. Power of attorney and change my decision for me.
42:06
I just don't
42:08
Like, sorry. My phone's immediate. I'm gonna change that number. Why? Why? Why? Because I think I'm gonna end up at a hundred to two hundred anyways. Doing what I'm doing, and I like doing it. So it's basically
42:19
if I think I'm gonna make that anyways doing this,
42:23
And I like doing it. So then you have to pay me a premium on top of
42:28
to make me stop doing a thing I like doing. And then there's the additional, like, time value of money that I get it all up front right now guaranteed. Right? So so, you know, I'm just kinda factoring that in. And I would just rather on the side of
42:43
what's a number I would not I would not regret? Like, what what's number you could pay me then? I'd okay. I'll go figure out some other hobbies. Well, would you still be allowed to do anything anonymously, like, under a pen name? No. Not right.
42:54
Your your hands are taped. You can't you can't type can't can't do any of that stuff.
42:59
Yeah. Maybe it would be higher then. Like, if I could if I could do something anonymously, I would do that. I think that,
43:05
I think the anonymous thing is actually pretty cool. It might be better anyways.
43:09
I think it's better anyway. I think the anonymous thing is cool. I'm I'm really fascinated by authors who use pen name. So we had, Jack Carr on the podcast.
43:17
That's a pen name.
43:19
Right. But it, like, was it a pen name? Because it's a stage name or is a pen name because he wants to be anonymous in real life? I imagine the second one. Of course, he's not anonymous. Because, like, we see his face. But Yeah. I think it's just a stage name, which is different.
43:33
I don't know what you call it. Yeah, I don't know, but I just know that's not his birth that's not Jack Carja sounds cooler. You know, I I remember I was in a movie once. Dude, my name rhymes with that. Why does his name sound so much cooler? It's the c. It's the k sound. Right? K is the coolest letter. Everybody knows that.
43:49
I was in a movie once, and the main actor was Cal Pen. And I was like, oh, man, Cal Pen. What a guy? Cal Pen. What a name. Sounds like a hero. Sounds like a Hollywood star. Cal Pen. Dude, that guy's not Do you know what his real name is?
44:01
He is he's his name is, like, Colpin Suresh Modi, That's his real name.
44:06
He couldn't get auditions. And so they changed instead of his first name being, Colpin,
44:11
they
44:12
changed
44:13
it to Cal Pen. And then all of a sudden, he started getting auditions. And he was telling me this, like, he was, like, embarrassed by not embarrassed by, but he was, like, f ed up that this is what we had to do. He's, like, I didn't want to change my name. I just wanted to act, and the price of having to act was to change my name. And this is super common. Like, Mindy Kaling. Her name is not actually Mindy Kaling.
44:31
Like, a bunch of Asian actors, same thing. Like, they all change they all change their name to sound cooler and more, you know, whatever. In fact, leonardo Dicaprio, the they tried to get him to change his last name. They wanted him to be, like, Lenny Williams. Was what they wanted him the same to be and he refused. And so we we were almost robbed of Leonardo De Cabrio. He was about to be fucking Lenny Williams if he had listened to the to the suits. Lenny Williams would have been so much worse for him because Lenny Williams sounds like a fifty year old who dates a nineteen year old.
45:01
Leonardo
45:02
Decaprio.
45:03
At least a fifty year old. Yeah. I did your role. At least there's some Swabe or
45:05
whatever.
45:11
Like, for some reason
45:12
Is that illegal? No. He's kind of Italian, I think. So it's okay. Last name is different. So I guess It's normal and disrespectful if you question it.
45:23
Lenny, William, sounds like a like a fifty year old guy who watches softball. On TV. You know what I mean? Like yeah.
45:30
He he did the right thing. Leonardo Dicaprio.
45:32
He pulled it off. It's a good job for him.
45:35
Do we end here on this rambling
45:37
wandering,
45:39
podcast?
45:41
I think so. I think that's it. Alright. That's the pod.
00:00 46:05