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she made this interesting comment in a meeting, and she was, like, Yeah. We waste, like, fifty cents of every dollar we spend on Google. And I was, like, whoa, whoa, whoa. Hold on a second. Excuse me. I, like, stop the meeting. I go, that's the craziest thing I've ever heard. I go, why is that? And she said, because we pay about four dollars to own the word cowboy boots, and half the time someone looks up cowboy boots, it's a third grader looking cowboy boots for their third grade presentation. They need a photo to, like, cut out and put on their poster. They had no intent to buying seven hundred dollar boots. So we waste fifty cents of every dollar. And I was like, whoa, whoa, whoa. And she said, this is the first time I heard this concept. She said, that's why vertical search is so great. I said, what do you mean? And she had been an executive.
Coming soon!