00:00

Today, I'm talking to Sabri Sube. He is kinda like the Australian Gary V. He's got a marketing agency. He's on Shark Tank Australia. He's a fun guy. I wanted to brainstorm with him, businesses that he would start today. So next eighteen months, where is the opportunity that he sees? If you're starting from scratch, you got no resources, maybe no experience or capital to start with, how would he still make it? Because this is a guy who took his laptop and basically built one of Australia's biggest growth agencies. And I wanted to hear what he would do today. So we brainstorm ideas. And at the end, we talked about some of his sales philosophies because he's a very good sales guy. And,

Today, I'm talking to Sabri Sube. He is kinda like the Australian Gary V. He's got a marketing agency. He's on Shark Tank Australia. He's a fun guy. I wanted to brainstorm with him, businesses that he would start today. So next eighteen months, where is the opportunity that he sees? If you're starting from scratch, you got no resources, maybe no experience or capital to start with, how would he still make it? Because this is a guy who took his laptop and basically built one of Australia's biggest growth agencies. And I wanted to hear what he would do today. So we brainstorm ideas. And at the end, we talked about some of his sales philosophies because he's a very good sales guy. And,

00:34

also some of his life philosophies, how how he lives his life a little bit differently than most. So enjoy this episode with Sabri City.

also some of his life philosophies, how how he lives his life a little bit differently than most. So enjoy this episode with Sabri City.

00:50

What's

What's

00:51

what are some ideas or business ideas that you are excited about right now. So trends that you're seeing, opportunities that you see, if you weren't doing what you're doing right now, what things would you be interested in? What businesses would you go create?

what are some ideas or business ideas that you are excited about right now. So trends that you're seeing, opportunities that you see, if you weren't doing what you're doing right now, what things would you be interested in? What businesses would you go create?

01:04

So I've got a few, and I'll start from, like, I'll I'll I'll lead up to the best one when I think the best opportunities are. Right? So I would say that the the first thing that would be a very, very compelling offer

So I've got a few, and I'll start from, like, I'll I'll I'll lead up to the best one when I think the best opportunities are. Right? So I would say that the the first thing that would be a very, very compelling offer

01:17

is

is

01:18

when you're running a business, and you start with one traffic channel. Right? And you kind of start with one traffic channel, you make an offer, you get something working. It might be Google ads, might be Twitter ads. It might be, you know, TikTok. It doesn't matter what it is. You run with one channel, you see some success,

when you're running a business, and you start with one traffic channel. Right? And you kind of start with one traffic channel, you make an offer, you get something working. It might be Google ads, might be Twitter ads. It might be, you know, TikTok. It doesn't matter what it is. You run with one channel, you see some success,

01:34

and then you know, you got sales coming in. Customers are coming in.

and then you know, you got sales coming in. Customers are coming in.

01:38

And like a lot of businesses, there's always so much more opportunities that are flying by you. And it seems like the bigger that you get and the more success that you have, the more illustrious that these opportunities

And like a lot of businesses, there's always so much more opportunities that are flying by you. And it seems like the bigger that you get and the more success that you have, the more illustrious that these opportunities

01:49

are. And

are. And

01:50

the challenge is that

the challenge is that

01:52

Focus is the main thing when what I have found when running businesses because I had shiny object syndrome really, really badly in the beginning of my career. And that's where I had these ups and downs, and I made money, and then I lost all my money, and then I had to do everything again. And it was all because I lacked focus. And I was just looking for the next new sexy sales channel or the next new business model.

Focus is the main thing when what I have found when running businesses because I had shiny object syndrome really, really badly in the beginning of my career. And that's where I had these ups and downs, and I made money, and then I lost all my money, and then I had to do everything again. And it was all because I lacked focus. And I was just looking for the next new sexy sales channel or the next new business model.

02:13

And so that's something that I see for a lot of businesses, and know that they need to focus on one thing. So they focus on one traffic channel, but as a result of that, they also then say no to a lot of opportunities.

And so that's something that I see for a lot of businesses, and know that they need to focus on one thing. So they focus on one traffic channel, but as a result of that, they also then say no to a lot of opportunities.

02:25

So I think that a very good opportunity right now is to reach out to businesses that,

So I think that a very good opportunity right now is to reach out to businesses that,

02:33

running ads on a platform, whether it be Google, and say, hey, you got your funnel here. It's all dialed in. It's obviously working, but I noticed that you're not running any Facebook ads. Right? And that's always always because they need a team, they need expertise,

running ads on a platform, whether it be Google, and say, hey, you got your funnel here. It's all dialed in. It's obviously working, but I noticed that you're not running any Facebook ads. Right? And that's always always because they need a team, they need expertise,

02:46

they need to do something, or they tried it, and it didn't work because they tried to use the same funnel they were using Google ads on Facebook,

they need to do something, or they tried it, and it didn't work because they tried to use the same funnel they were using Google ads on Facebook,

02:53

from hot traffic to cold traffic, and it didn't work. And you just say, look,

from hot traffic to cold traffic, and it didn't work. And you just say, look,

02:57

I'm gonna do everything for you. Don't pay me a cent. Gonna build the funnel. I'm gonna run the ads. I'm gonna show you that this works.

I'm gonna do everything for you. Don't pay me a cent. Gonna build the funnel. I'm gonna run the ads. I'm gonna show you that this works.

03:04

And I just wanna percentage of the sales,

And I just wanna percentage of the sales,

03:06

right, from this traffic channel. There's no there's no risk, and it's only gonna result in something if it's actually proven. And I think there's so many platforms that you can do that with. There's a lot of people that are, like, really all in on Facebook ads right now, right, and meta ads. And they're kinda waiting to see what happens with TikTok and the band, and they're not really running that yet. Where you could come to those people and be like, awesome. What we're gonna do is we are going to run TikTok as a platform for you. Right? We're gonna build the funnel because what a lot of people don't understand is there's different compliance for TikTok and Facebook. So we're gonna build all of that for you. We're gonna run the ads. We're gonna do everything. You're not doing it right now. And we just want ten percent override, and we'll do everything.

right, from this traffic channel. There's no there's no risk, and it's only gonna result in something if it's actually proven. And I think there's so many platforms that you can do that with. There's a lot of people that are, like, really all in on Facebook ads right now, right, and meta ads. And they're kinda waiting to see what happens with TikTok and the band, and they're not really running that yet. Where you could come to those people and be like, awesome. What we're gonna do is we are going to run TikTok as a platform for you. Right? We're gonna build the funnel because what a lot of people don't understand is there's different compliance for TikTok and Facebook. So we're gonna build all of that for you. We're gonna run the ads. We're gonna do everything. You're not doing it right now. And we just want ten percent override, and we'll do everything.

03:47

Nice.

Nice.

03:48

And so what do you think of what do you call that? That pitch where it's

And so what do you think of what do you call that? That pitch where it's

03:52

not like, it's like a reverse cell, basically, or you're it's a killer offer where you're offering them something that they'd be they'd be a fool to say no to. Right? It's a no brainer. Do you have a phrase for that because I know you're good with coining Yeah. I I call you godfather offer. Right? So it's like making making, like, you know, your prospects and often, they simply can't refuse.

not like, it's like a reverse cell, basically, or you're it's a killer offer where you're offering them something that they'd be they'd be a fool to say no to. Right? It's a no brainer. Do you have a phrase for that because I know you're good with coining Yeah. I I call you godfather offer. Right? So it's like making making, like, you know, your prospects and often, they simply can't refuse.

04:11

And when I think back now to, like, all of the roles that I had,

And when I think back now to, like, all of the roles that I had,

04:15

that, you know, the companies were crushing it, they were growing very, very quickly,

that, you know, the companies were crushing it, they were growing very, very quickly,

04:20

they were all had a very, very strong offer. Like, that was the one thing that was the throughput to all of that. We had the same thing happen in e commerce.

they were all had a very, very strong offer. Like, that was the one thing that was the throughput to all of that. We had the same thing happen in e commerce.

04:29

A lot of stores are on Shopify that are not on Amazon.

A lot of stores are on Shopify that are not on Amazon.

04:33

And what you can do is you can go to every Shopify store that's not on Amazon and a very simple pitch, a very kind of rinse and repeat pitch. You basically would search for a Shopify store above

And what you can do is you can go to every Shopify store that's not on Amazon and a very simple pitch, a very kind of rinse and repeat pitch. You basically would search for a Shopify store above

04:45

X and Traffic, which you can go use similar web or whatever to to the Chrome extension will tell you that. And you say, great.

X and Traffic, which you can go use similar web or whatever to to the Chrome extension will tell you that. And you say, great.

04:52

You reach out to them cold, where you can always get the the business owner's email and you'd say, hey, notice you're not on Amazon right now. Probably because it's a big lift. It's kind of operationally intensive. You don't know where to to do blah blah blah.

You reach out to them cold, where you can always get the the business owner's email and you'd say, hey, notice you're not on Amazon right now. Probably because it's a big lift. It's kind of operationally intensive. You don't know where to to do blah blah blah.

05:04

But I did a little research and

But I did a little research and

05:07

three of your competitors are on Amazon. There's another tool that will tell you how much somebody's selling. So you say your competitors are doing a million dollars a month on Amazon right now. And, actually, there's low competitiveness for this keyword. I think there's I think you're leaving x dollars on the table. It'll take some time to ramp up, but I can do that for you.

three of your competitors are on Amazon. There's another tool that will tell you how much somebody's selling. So you say your competitors are doing a million dollars a month on Amazon right now. And, actually, there's low competitiveness for this keyword. I think there's I think you're leaving x dollars on the table. It'll take some time to ramp up, but I can do that for you.

05:25

Leave the items in your warehouse. You don't even need to to ship it to Amazon yet. We could start simple, and then we can get more complicated once it starts to show results.

Leave the items in your warehouse. You don't even need to to ship it to Amazon yet. We could start simple, and then we can get more complicated once it starts to show results.

05:32

And you could pick up, you know, five k a month, ten k a month clients.

And you could pick up, you know, five k a month, ten k a month clients.

05:36

And, you know, ten five k a month clients is fifty thousand a month, that really one person who understands Amazon FBA could do. And to understand Amazon FBA is, like, you're four months

And, you know, ten five k a month clients is fifty thousand a month, that really one person who understands Amazon FBA could do. And to understand Amazon FBA is, like, you're four months

05:45

away.

away.

05:49

From being good enough to operate this for one store. And then you do it for two stores. By the time you do it for two stores, you could do it. You you'll be able to do it for ten. You'll just have to hire a couple people. And so I think that that's another example of people just find find a group, find a class of businesses that are not on a channel. And make them a custom killer offer or as you call a god godfather offer to,

From being good enough to operate this for one store. And then you do it for two stores. By the time you do it for two stores, you could do it. You you'll be able to do it for ten. You'll just have to hire a couple people. And so I think that that's another example of people just find find a group, find a class of businesses that are not on a channel. And make them a custom killer offer or as you call a god godfather offer to,

06:10

to do business with you. Exactly. Yeah. And I think that that is That is something that is

to do business with you. Exactly. Yeah. And I think that that is That is something that is

06:16

not not a lot of people are talking about, and it is a very nice shoeing. You're already being able to identify

not not a lot of people are talking about, and it is a very nice shoeing. You're already being able to identify

06:22

a a group of people that would be a perfect candidate for what it is that you've got that have money,

a a group of people that would be a perfect candidate for what it is that you've got that have money,

06:28

right, but they don't have time. And they don't have the expertise in that channel and just bring that to them making it,

right, but they don't have time. And they don't have the expertise in that channel and just bring that to them making it,

06:34

a very recent. Here is people try to do this for podcasters. They're like, hey, you should be posting clips, or you should do this. I'll do it for you. And then what they forget is that most podcasters don't have any money, or they don't have enough they don't make enough money on a podcast to be able to do this. And so

a very recent. Here is people try to do this for podcasters. They're like, hey, you should be posting clips, or you should do this. I'll do it for you. And then what they forget is that most podcasters don't have any money, or they don't have enough they don't make enough money on a podcast to be able to do this. And so

06:48

you wanna go fish in a pond where

you wanna go fish in a pond where

06:50

something like e commerce works because if an e commerce store is still in business three years later, it's making money. And

something like e commerce works because if an e commerce store is still in business three years later, it's making money. And

06:56

and for them, it's very easy to say why they should do this new channel because it will also generate money right away. You can make a strong case for why Amazon is worth it. It'll generate revenue from day one, whereas posting your podcast clips on TikTok is kinda silly because you're not necessarily gonna get money or even podcast subscribers from Yeah. It's harder to justify the sale. Right? Like, if you're giving someone an ROI, it's a much easier sale than just, like, here's another expense just to, yeah, please chop tough for you, and you already don't have no money.

and for them, it's very easy to say why they should do this new channel because it will also generate money right away. You can make a strong case for why Amazon is worth it. It'll generate revenue from day one, whereas posting your podcast clips on TikTok is kinda silly because you're not necessarily gonna get money or even podcast subscribers from Yeah. It's harder to justify the sale. Right? Like, if you're giving someone an ROI, it's a much easier sale than just, like, here's another expense just to, yeah, please chop tough for you, and you already don't have no money.

07:27

Alright. What's idea too? So idea number two is I think this would probably be the place that I start I would start if I didn't have any skills.

Alright. What's idea too? So idea number two is I think this would probably be the place that I start I would start if I didn't have any skills.

07:35

And so one thing that's present right now is that CPMs

And so one thing that's present right now is that CPMs

07:39

on Facebook are through the roof. And there's only pretty much one certainty

on Facebook are through the roof. And there's only pretty much one certainty

07:44

other than death and taxes, and that is that the cost to advertise next year is gonna be more expensive than this year. And it's gonna keep going up and it's gonna keep going up. And so what's happening right now is a lot of these SaaS businesses

other than death and taxes, and that is that the cost to advertise next year is gonna be more expensive than this year. And it's gonna keep going up and it's gonna keep going up. And so what's happening right now is a lot of these SaaS businesses

07:57

that have these cacs that are very high they're really feeling the pinch, and their payback period's gone from six months to twelve months to eighteen months. Right? I think I read a report the other day about Salesforce and their payback period is something crazy now, like, twenty four months or something or even longer than that. Yeah. It's two or three years. I think it was. Two or three years. Right? And so that is going to continue.

that have these cacs that are very high they're really feeling the pinch, and their payback period's gone from six months to twelve months to eighteen months. Right? I think I read a report the other day about Salesforce and their payback period is something crazy now, like, twenty four months or something or even longer than that. Yeah. It's two or three years. I think it was. Two or three years. Right? And so that is going to continue.

08:19

People are gonna continue to feel that pinch. So I think that, you know, as long as that continues to happen, there is gonna be an arbitrary arage with people that can actually deliver people customers with a lower cac. And so a great way to to do that is that a lot of these businesses, whether it's HubSpot or go high level,

People are gonna continue to feel that pinch. So I think that, you know, as long as that continues to happen, there is gonna be an arbitrary arage with people that can actually deliver people customers with a lower cac. And so a great way to to do that is that a lot of these businesses, whether it's HubSpot or go high level,

08:38

click funnels, Hyros, all these guys, they offer insane

click funnels, Hyros, all these guys, they offer insane

08:42

affiliate commissions. Right?

affiliate commissions. Right?

08:45

I believe HubSpot's affiliate commission is forty percent,

I believe HubSpot's affiliate commission is forty percent,

08:48

which is just astronomically

which is just astronomically

08:50

high. So what I would do is I put in dollar terms roughly. What do you think that it what do you think that means to deliver a customer? So this is the HubSpot affiliate is basically the either bottom tier of it, it says,

high. So what I would do is I put in dollar terms roughly. What do you think that it what do you think that means to deliver a customer? So this is the HubSpot affiliate is basically the either bottom tier of it, it says,

09:03

is thirty percent recurring up to one year.

is thirty percent recurring up to one year.

09:06

And so I don't know what the,

And so I don't know what the,

09:09

the average price point is for for this, but What do you see on the pricing page? Okay. Marketing hub is eight hundred dollars a month. Marketing enterprise hub is thirty six hundred dollars a month. So let's just pick the eight hundred. Right?

the average price point is for for this, but What do you see on the pricing page? Okay. Marketing hub is eight hundred dollars a month. Marketing enterprise hub is thirty six hundred dollars a month. So let's just pick the eight hundred. Right?

09:21

And then we're saying that they pay you over over the year. You get thirty percent of that. So that's three grand, right, is basically what you're gonna make for not doing a lot. Per customer without having to operate and maintain that customer. You've you've offloaded the rest of that to the to the actual company themselves. Yep. And and there's some that are even more lucrative than that. Right? Five CD look at Hyros, they said that they pay a minimum of one thousand and up to fifteen thousand dollars for a customer.

And then we're saying that they pay you over over the year. You get thirty percent of that. So that's three grand, right, is basically what you're gonna make for not doing a lot. Per customer without having to operate and maintain that customer. You've you've offloaded the rest of that to the to the actual company themselves. Yep. And and there's some that are even more lucrative than that. Right? Five CD look at Hyros, they said that they pay a minimum of one thousand and up to fifteen thousand dollars for a customer.

09:48

And there's there's there's countless of these guys. So what I would do if I was in this niche is I would pick one niche. Let's just say it's chiropractor and I would build out a full funnel that I know converts for that niche with an offer, the opt in, the email flows and everything, I would then build a list of people in that for all chiropractors in whatever the geographies that you wanna service. You can do this on Upwork. You can do this built with. You can do it with a whole bunch of them. And then I would run a campaign where I outreach to these people or I would cold call these people, and I would say, hey, I can see that you're running ads right now, but you're sending them to your homepage.

And there's there's there's countless of these guys. So what I would do if I was in this niche is I would pick one niche. Let's just say it's chiropractor and I would build out a full funnel that I know converts for that niche with an offer, the opt in, the email flows and everything, I would then build a list of people in that for all chiropractors in whatever the geographies that you wanna service. You can do this on Upwork. You can do this built with. You can do it with a whole bunch of them. And then I would run a campaign where I outreach to these people or I would cold call these people, and I would say, hey, I can see that you're running ads right now, but you're sending them to your homepage.

10:24

Right? Just tell me the date that we can hold the funeral for all the money that's being murdered from you doing this. So instead,

Right? Just tell me the date that we can hold the funeral for all the money that's being murdered from you doing this. So instead,

10:31

what I'm gonna do for you is I've already built you a funnel, and here it is. Right? You get the email flows, you get the landing page, the offer, everything like that, the text messages, you don't need to pay me nothing for it. I usually charge five thousand dollars. All that I ask,

what I'm gonna do for you is I've already built you a funnel, and here it is. Right? You get the email flows, you get the landing page, the offer, everything like that, the text messages, you don't need to pay me nothing for it. I usually charge five thousand dollars. All that I ask,

10:45

is that you sign up through this commission, through this affiliate link in order to sign up and get this funnel through HubSpot for free.

is that you sign up through this commission, through this affiliate link in order to sign up and get this funnel through HubSpot for free.

10:53

Right? Of course, I have to pay it there, and then I get my kickback. And that is something where a lot of agencies that service chiropractors

Right? Of course, I have to pay it there, and then I get my kickback. And that is something where a lot of agencies that service chiropractors

11:01

or dog washes, or it doesn't matter the niche. These people are actually charging for that. So if you're able to go out there and actually just offer people or the same thing with high roast. Right? It's like their guarantee is, like, they're guaranteed to give you an uplift of fifteen to twenty percent in revenue from that. Build a list on built with of all Shopify stores, cross reference, the ones that are running Facebook ads that have the Facebook ads pixel on there, and I will guarantee to increase the revenue tracked from your ads by twenty percent. Interesting. Okay. So I thought you I didn't understand the the genius of your idea here. So what you were saying I thought you were just saying

or dog washes, or it doesn't matter the niche. These people are actually charging for that. So if you're able to go out there and actually just offer people or the same thing with high roast. Right? It's like their guarantee is, like, they're guaranteed to give you an uplift of fifteen to twenty percent in revenue from that. Build a list on built with of all Shopify stores, cross reference, the ones that are running Facebook ads that have the Facebook ads pixel on there, and I will guarantee to increase the revenue tracked from your ads by twenty percent. Interesting. Okay. So I thought you I didn't understand the the genius of your idea here. So what you were saying I thought you were just saying

11:35

Hey, HubSpot pays at affiliate commission, become a HubSpot affiliate, run traffic to get people to sign up for HubSpot. But no. No. No. You had a two step system. You were saying

Hey, HubSpot pays at affiliate commission, become a HubSpot affiliate, run traffic to get people to sign up for HubSpot. But no. No. No. You had a two step system. You were saying

11:43

find a bunch of people that if they were sophisticated in their funnel,

find a bunch of people that if they were sophisticated in their funnel,

11:48

would have enough leads where they would need to use HubSpot. So you're like, Let me just do get create a free turnkey funnel for chiropractors,

would have enough leads where they would need to use HubSpot. So you're like, Let me just do get create a free turnkey funnel for chiropractors,

11:55

then go to the chiropractor and have them just give that to them. And they're like, wow. Thanks. Really? What's the catch? And you're like, Oh, the only catch is that these leads need to live somewhere. They should live in Hubspot. Use my affiliate link when you sign up when you go ahead and and make that official there. And so that is how you would you would generate a higher volume of customers for these SaaS products by giving away the thing to the to the end user who needs to use it. Correct. Alright. Look. The question that Sean and I get asked constantly is what skill set did we develop early on in our careers that changed our business career, and that's an easy answer. It's copywriting. We've talked about copywriting and how it's changed our lives constantly on this podcast. And we give a ton of tips, a ton of techniques, a ton of frameworks, and throughout all the podcast, well, we decided to aggregate all of that into one simple document. So you can read all of it. You can see we've learned copywriting, but you can see the resources that we turn to on a daily basis. You can see the frameworks, the techniques we use. It's in a simple document. You can check it out in the link below. Are right back to the show. Okay. Smart. Alright. Cool. I like it. Give give me another one. Give me a different one. Is there one that you have that's not as internet marketing? Well, I I I I do. I have they they are pretty much all kind of in that internet marketing niche. What another one that I think I'll hit you with two more. So the next one that I would do is

then go to the chiropractor and have them just give that to them. And they're like, wow. Thanks. Really? What's the catch? And you're like, Oh, the only catch is that these leads need to live somewhere. They should live in Hubspot. Use my affiliate link when you sign up when you go ahead and and make that official there. And so that is how you would you would generate a higher volume of customers for these SaaS products by giving away the thing to the to the end user who needs to use it. Correct. Alright. Look. The question that Sean and I get asked constantly is what skill set did we develop early on in our careers that changed our business career, and that's an easy answer. It's copywriting. We've talked about copywriting and how it's changed our lives constantly on this podcast. And we give a ton of tips, a ton of techniques, a ton of frameworks, and throughout all the podcast, well, we decided to aggregate all of that into one simple document. So you can read all of it. You can see we've learned copywriting, but you can see the resources that we turn to on a daily basis. You can see the frameworks, the techniques we use. It's in a simple document. You can check it out in the link below. Are right back to the show. Okay. Smart. Alright. Cool. I like it. Give give me another one. Give me a different one. Is there one that you have that's not as internet marketing? Well, I I I I do. I have they they are pretty much all kind of in that internet marketing niche. What another one that I think I'll hit you with two more. So the next one that I would do is

13:08

there are four hundred million small businesses in the world. Right? There's sixty million in America,

there are four hundred million small businesses in the world. Right? There's sixty million in America,

13:13

There's five million in the UK. There's two million in Australia. And as everyone moves online,

There's five million in the UK. There's two million in Australia. And as everyone moves online,

13:20

And there's people all over at all different time zones that wanna get in contact with these business. A lot of these businesses have a Google My Business listing, right, a Google page with their reviews and all those kind of things.

And there's people all over at all different time zones that wanna get in contact with these business. A lot of these businesses have a Google My Business listing, right, a Google page with their reviews and all those kind of things.

13:30

And the thing that very, very few of these people offer is live chat. So I would offer live chat as a service,

And the thing that very, very few of these people offer is live chat. So I would offer live chat as a service,

13:38

and either it was just me and I was trying to start a side hustle. You know what I mean? I could do it after hours whereas where a lot of people don't have the manpower

and either it was just me and I was trying to start a side hustle. You know what I mean? I could do it after hours whereas where a lot of people don't have the manpower

13:48

to offer support after hours or to be out of field inquiries.

to offer support after hours or to be out of field inquiries.

13:52

And, again, it would be free. I would say, hey, I'm gonna do this for you. No charge. So I don't need to try and convince these people to do it. Right? A compelling offer is infinitely more powerful than a convincing argument. So I do not wanna get into a convincing argument over the phone that they should do this and they should pay me money to do this. I would say cool,

And, again, it would be free. I would say, hey, I'm gonna do this for you. No charge. So I don't need to try and convince these people to do it. Right? A compelling offer is infinitely more powerful than a convincing argument. So I do not wanna get into a convincing argument over the phone that they should do this and they should pay me money to do this. I would say cool,

14:10

I know that this can increase your sales by ten percent because I can look at your Google My Business listing and say that you gain so much traffic after hours that you guys aren't open. Not gonna get in contact with you. I'm gonna field those leads. I'm gonna nurture those leads. I'm gonna then send them to your sales team or even close some of them for you through chat. And I want a twenty percent commission as a result of that. I would start it as myself until I go to going, and then I'd hire some people in the Philippines or wherever it might be to act actually service that. And I think that that is something that for people that are running ads or that already rang on Google is just a nice little shoe horn. It just It just fits.

I know that this can increase your sales by ten percent because I can look at your Google My Business listing and say that you gain so much traffic after hours that you guys aren't open. Not gonna get in contact with you. I'm gonna field those leads. I'm gonna nurture those leads. I'm gonna then send them to your sales team or even close some of them for you through chat. And I want a twenty percent commission as a result of that. I would start it as myself until I go to going, and then I'd hire some people in the Philippines or wherever it might be to act actually service that. And I think that that is something that for people that are running ads or that already rang on Google is just a nice little shoe horn. It just It just fits.

14:48

Okay. I like it. What what would you target? So when you're

Okay. I like it. What what would you target? So when you're

14:52

let's say you were at the beginning and you're trying to build up Are you trying to make these into

let's say you were at the beginning and you're trying to build up Are you trying to make these into

14:57

twenty million dollar companies? Are you trying to get to a thousand dollars a month or trying to replace a job? What's your mindset?

twenty million dollar companies? Are you trying to get to a thousand dollars a month or trying to replace a job? What's your mindset?

15:03

If you were starting from the beginning here and you're thinking about one of these kinda hustler ideas where you're gonna be doing the Internet market for somebody, what would be your goal or your approach to that to get to that first milestone. How do you think about that? I can tell you how I thought about it. And at the beginning, it was like, just operation, don't be broke. Right? Like, you are broke right now, and you not you need not to be broke. So it wasn't, like, I had this big, like, elaborate vision of having all these team members and multiple office and a book. It all, like, no. None of the it was just like, you need to not be broke. Right? So what I look for is people, like, what I call customers that have a bleeding neck. Right? The the neck is bleeding, and they need an immediate solution to solve that problem.

If you were starting from the beginning here and you're thinking about one of these kinda hustler ideas where you're gonna be doing the Internet market for somebody, what would be your goal or your approach to that to get to that first milestone. How do you think about that? I can tell you how I thought about it. And at the beginning, it was like, just operation, don't be broke. Right? Like, you are broke right now, and you not you need not to be broke. So it wasn't, like, I had this big, like, elaborate vision of having all these team members and multiple office and a book. It all, like, no. None of the it was just like, you need to not be broke. Right? So what I look for is people, like, what I call customers that have a bleeding neck. Right? The the neck is bleeding, and they need an immediate solution to solve that problem.

15:46

And so I like to try to get as close to, like, the revenue producing activities for business as possible because that's the oxygen. Right? That's the blood of a business.

And so I like to try to get as close to, like, the revenue producing activities for business as possible because that's the oxygen. Right? That's the blood of a business.

15:55

And I think that the way that I would think about it straight away is first replacing

And I think that the way that I would think about it straight away is first replacing

16:01

my income either was just started as a side hustle. And everyone kinda has this magical number of, like, ten k per month that they wanna get to per month. And I think that going through this route,

my income either was just started as a side hustle. And everyone kinda has this magical number of, like, ten k per month that they wanna get to per month. And I think that going through this route,

16:12

is a way to very, very clearly get there. The other lens that I like to look at it for is, like,

is a way to very, very clearly get there. The other lens that I like to look at it for is, like,

16:19

What are the skills that I am going to need to possess in order to make this business get to ten thousand dollars per month? And what are the half life of those skills? Right? Am I gonna be learning just Facebook ads that what I know right now with Facebook ads is gonna be infinitely different in the next three years. And so the half life of those skills is probably thirty six months. And then I've lost those skills, and then they don't compound for me. So then I would be looking at it is, like, what are the skills that I'm going to acquire

What are the skills that I am going to need to possess in order to make this business get to ten thousand dollars per month? And what are the half life of those skills? Right? Am I gonna be learning just Facebook ads that what I know right now with Facebook ads is gonna be infinitely different in the next three years. And so the half life of those skills is probably thirty six months. And then I've lost those skills, and then they don't compound for me. So then I would be looking at it is, like, what are the skills that I'm going to acquire

16:48

that

that

16:49

this might be a little dirty down side hustle at ten k per month, but I can then use those skills

this might be a little dirty down side hustle at ten k per month, but I can then use those skills

16:55

and build something that is really big further down the line. And it's gonna serve me.

and build something that is really big further down the line. And it's gonna serve me.

17:00

Which will bring me to the to the last thing, right, which I think that this is the best business opportunity right now for people that wanna get started by none.

Which will bring me to the to the last thing, right, which I think that this is the best business opportunity right now for people that wanna get started by none.

17:10

So the the idea that I wanna speak to you about is something that you need no money to begin with. Right? You don't need to show your face

So the the idea that I wanna speak to you about is something that you need no money to begin with. Right? You don't need to show your face

17:19

You don't even need to use your voice. There's nothing about it at all that you need. And it is a market that is completely exploding.

You don't even need to use your voice. There's nothing about it at all that you need. And it is a market that is completely exploding.

17:27

And it is a way that you can earn at a bare minimum ten thousand dollars per month, and there's proof of people making a hundred, two hundred grand a month for Do I have your interest? You you have my interest. You have my attention.

And it is a way that you can earn at a bare minimum ten thousand dollars per month, and there's proof of people making a hundred, two hundred grand a month for Do I have your interest? You you have my interest. You have my attention.

17:39

So we all know that TikTok Shop is exploding right now. Right? And what we're also seeing right now is that obviously the whole war between

So we all know that TikTok Shop is exploding right now. Right? And what we're also seeing right now is that obviously the whole war between

17:49

these platforms is now YouTube shopping is about to have a second at it, and they've just launched their thing. And so what TikTok Shop is, if anybody that doesn't know it,

these platforms is now YouTube shopping is about to have a second at it, and they've just launched their thing. And so what TikTok Shop is, if anybody that doesn't know it,

17:59

TikTok Shop launch their platform, which allows brands to sign up to be to offer affiliates and to have people sell their products with a product tag on it, and then they get a percentage of whatever sales that they drive toward towards that business.

TikTok Shop launch their platform, which allows brands to sign up to be to offer affiliates and to have people sell their products with a product tag on it, and then they get a percentage of whatever sales that they drive toward towards that business.

18:13

And this thing is exploding. Like, social commerce, under that umbrella is completely exploding. And we're kind of in a war right now

And this thing is exploding. Like, social commerce, under that umbrella is completely exploding. And we're kind of in a war right now

18:21

for, like, gen zs and these younger generations. Like, everyone wants get in on these guys because they know, right, they don't focus on them now. They're gonna be dinosaurs in the next five years. So

for, like, gen zs and these younger generations. Like, everyone wants get in on these guys because they know, right, they don't focus on them now. They're gonna be dinosaurs in the next five years. So

18:32

What you wanna do is you can use, a website like Calodata,

What you wanna do is you can use, a website like Calodata,

18:37

or there's another one called Fast Moss and you can go through and you can find

or there's another one called Fast Moss and you can go through and you can find

18:42

the best selling products

the best selling products

18:45

on TikTok Shop.

on TikTok Shop.

18:47

And then they will tell you not only they'll show you exactly the revenue that these products are doing. They'll show you the the TikTok videos and the reels that people are using. To actually sell these things. Now you might be thinking right now. I can hear them. I can hear the objections coming out of the back of the crowd. I don't wanna show myself I'm not a content creator, well, this is where the magic happens. Right? You don't need to do none of that. So what you can do is A lot of the people that are selling the most through these platforms is they're using eleven labs. Right? Cool. Twenty bucks a month. We're good to go on that bad boy. And you can start to look at the scripts on something like Callodata and have a look at what are they writing in them, get them transcribed,

And then they will tell you not only they'll show you exactly the revenue that these products are doing. They'll show you the the TikTok videos and the reels that people are using. To actually sell these things. Now you might be thinking right now. I can hear them. I can hear the objections coming out of the back of the crowd. I don't wanna show myself I'm not a content creator, well, this is where the magic happens. Right? You don't need to do none of that. So what you can do is A lot of the people that are selling the most through these platforms is they're using eleven labs. Right? Cool. Twenty bucks a month. We're good to go on that bad boy. And you can start to look at the scripts on something like Callodata and have a look at what are they writing in them, get them transcribed,

19:30

figure out what's making the one sell the most, what's why making it get the most views, reverse engineer that, then you can plug that into something like eleven labs, it will give you the voice over for it. And then you can use mid journey or whatever

figure out what's making the one sell the most, what's why making it get the most views, reverse engineer that, then you can plug that into something like eleven labs, it will give you the voice over for it. And then you can use mid journey or whatever

19:43

free AI generation tool to create the images for that. And then throw all of that into cap cut and away you go and the boys are cooking. Right? The boys are girls in cooking if you do that. And you might be thinking, yeah, that sounds okay. Like, There are people printing with this. There are kids out there that used to work in Chipotle

free AI generation tool to create the images for that. And then throw all of that into cap cut and away you go and the boys are cooking. Right? The boys are girls in cooking if you do that. And you might be thinking, yeah, that sounds okay. Like, There are people printing with this. There are kids out there that used to work in Chipotle

20:03

that are earning fifty grand a month doing this. And it's not by doing a thousand of them. Right? It's about doing one a day.

that are earning fifty grand a month doing this. And it's not by doing a thousand of them. Right? It's about doing one a day.

20:12

Right. What's an example? How did you how did you stumble across these kids or give me a a story about somebody you met that's doing this? Yeah. Well, I saw I I like, I've kept on seeing all these crazy ads for, like, this stuff, and it was, like, called shilajit resin. And I was, like,

Right. What's an example? How did you how did you stumble across these kids or give me a a story about somebody you met that's doing this? Yeah. Well, I saw I I like, I've kept on seeing all these crazy ads for, like, this stuff, and it was, like, called shilajit resin. And I was, like,

20:29

What the hell is shilajit resin? And it was, like, this black tar, and it was, like, an ad that came up and looks like, what would happen to you this is what would happen to you if you age shilajit every day for fourteen days. And what what is shilajit risen? I've never even heard of this one. Shilajit is like a

What the hell is shilajit resin? And it was, like, this black tar, and it was, like, an ad that came up and looks like, what would happen to you this is what would happen to you if you age shilajit every day for fourteen days. And what what is shilajit risen? I've never even heard of this one. Shilajit is like a

20:45

it's like a black tomb.

it's like a black tomb.

20:47

That they get in the Himalayas in India.

That they get in the Himalayas in India.

20:50

And it has, like, all of, like, the essential minerals

And it has, like, all of, like, the essential minerals

20:53

and drink it. You put it on your teeth. What do you what do you what do you do with it? Wild black syrup. And they sell it in this two tiny little, like, jars that look like a lip balm jar, and it comes with a golden spoon. And for anyone that runs ads know that that is immediately

and drink it. You put it on your teeth. What do you what do you what do you do with it? Wild black syrup. And they sell it in this two tiny little, like, jars that look like a lip balm jar, and it comes with a golden spoon. And for anyone that runs ads know that that is immediately

21:07

killer. Right? That it's a little pattern interrupt with black tie. It looks really weird on the on the on the feed. And so I started to see these things everywhere, and they were all AI voices, and they were making the most outrageous claims that I've ever seen that it doubles to your testosterone,

killer. Right? That it's a little pattern interrupt with black tie. It looks really weird on the on the on the feed. And so I started to see these things everywhere, and they were all AI voices, and they were making the most outrageous claims that I've ever seen that it doubles to your testosterone,

21:22

It increases your pencil size as they call it. And it does always wild things. Right? And all these, like, weird people getting jacked with this black tar all over them. And I started to to look then once I clicked on one, the algorithm knows, and I start seeing these things everywhere. And I was like, I need to go down this rabbit hole. I I need to.

It increases your pencil size as they call it. And it does always wild things. Right? And all these, like, weird people getting jacked with this black tar all over them. And I started to to look then once I clicked on one, the algorithm knows, and I start seeing these things everywhere. And I was like, I need to go down this rabbit hole. I I need to.

21:41

I am a man of the internet, and this is my duty. So I will go down and I will start to investigate this thing. And so I found

I am a man of the internet, and this is my duty. So I will go down and I will start to investigate this thing. And so I found

21:49

This company called Better OLD Himalayan Shilajit resin, that all of these TikTok affiliates were pushing.

This company called Better OLD Himalayan Shilajit resin, that all of these TikTok affiliates were pushing.

21:56

And then I found calo data, and I plugged them into that.

And then I found calo data, and I plugged them into that.

22:00

And I saw that they were selling

And I saw that they were selling

22:03

ninety one thousand units.

ninety one thousand units.

22:06

Right, over, like, a ninety day period. It was, like, a thousand units a day of this shilajer resin.

Right, over, like, a ninety day period. It was, like, a thousand units a day of this shilajer resin.

22:11

And I was, like, that is insane.

And I was, like, that is insane.

22:13

And then I went further down the rabbit hole, and these guys

And then I went further down the rabbit hole, and these guys

22:17

had done just shy of nine million dollars in shilajit resin. In ninety days. In ninety days through a TikTok shop. A hundred thousand dollars a day on TikTok shop. Yep. And that was the tip of the iceberg, because then I went over to funnel and started to have a little look and start to see what I could find.

had done just shy of nine million dollars in shilajit resin. In ninety days. In ninety days through a TikTok shop. A hundred thousand dollars a day on TikTok shop. Yep. And that was the tip of the iceberg, because then I went over to funnel and started to have a little look and start to see what I could find.

22:34

And there was, like, thousands and thousands of reviews

And there was, like, thousands and thousands of reviews

22:39

And then if you go to their website, that they they say that they've sold nine point five million

And then if you go to their website, that they they say that they've sold nine point five million

22:45

servings.

servings.

22:46

Right? And

Right? And

22:47

It it was

It it was

22:49

it's crazy. Like, it was

it's crazy. Like, it was

22:51

it was like a two hundred million dollars worth of shilajit. If you looked at it calculated that base on their lowest average order value.

it was like a two hundred million dollars worth of shilajit. If you looked at it calculated that base on their lowest average order value.

23:00

Yeah. The okay. So they're crushing it. What's the other one? They're, like, gurunata or whatever that is. The t it teeth whitening or what is that thing? You were seeing this gurunanda oil pulling kit everywhere. These guys are all over TikTok. Like, they do lives. It's it's it their funnel is is very crazy. Also And who's behind this? Is this just, like, two, twenty six year olds or, like, who who is

Yeah. The okay. So they're crushing it. What's the other one? They're, like, gurunata or whatever that is. The t it teeth whitening or what is that thing? You were seeing this gurunanda oil pulling kit everywhere. These guys are all over TikTok. Like, they do lives. It's it's it their funnel is is very crazy. Also And who's behind this? Is this just, like, two, twenty six year olds or, like, who who is

23:22

How did they do this? Because it sounds like some ancient Indian

How did they do this? Because it sounds like some ancient Indian

23:25

herbal recipe or something like that. Which is exactly how it's meant to sound. Right? Like But it's crushing on TikTok Shop. So I assume it's, like, a guy with a, you know, zero high fade a, you know, haircut

herbal recipe or something like that. Which is exactly how it's meant to sound. Right? Like But it's crushing on TikTok Shop. So I assume it's, like, a guy with a, you know, zero high fade a, you know, haircut

23:38

who who is behind this. Do you know the story? Do you know who these guys are? I don't know the the the founders behind these things, but basically, I guess, Like, one thing that they all have in common is story based copy.

who who is behind this. Do you know the story? Do you know who these guys are? I don't know the the the founders behind these things, but basically, I guess, Like, one thing that they all have in common is story based copy.

23:51

Right? It's all, like, it's all about the story about the thing that they've got, and they'll focus on a ancient oil pulling. The Egyptians used to do it. And they had the they're still people that are mummies that are under the pyramids that have perfect teeth because they've been doing this oil pulling. And then they they hook you in like that.

Right? It's all, like, it's all about the story about the thing that they've got, and they'll focus on a ancient oil pulling. The Egyptians used to do it. And they had the they're still people that are mummies that are under the pyramids that have perfect teeth because they've been doing this oil pulling. And then they they hook you in like that.

24:10

And, yeah, guru Nanda, same thing here, like, hundred thousand units a week through TikTok shop. Well, I'm looking up the founder right now. I mean, it looks like what you would expect. And,

And, yeah, guru Nanda, same thing here, like, hundred thousand units a week through TikTok shop. Well, I'm looking up the founder right now. I mean, it looks like what you would expect. And,

24:22

I mean, I either this is a complete, this is a fake AI generated

I mean, I either this is a complete, this is a fake AI generated

24:26

guy, or

guy, or

24:28

He's got a nephew. He's got like a nephew. He's got like a nephew with the fade who is doing this because it is remarkable how much they've done.

He's got a nephew. He's got like a nephew. He's got like a nephew with the fade who is doing this because it is remarkable how much they've done.

24:36

Give me a sense of the numbers. How big is this thing? I thought this was the number one selling product on TikTok Shops for a while. Yeah. It was. They're they're doing, like, I think they did had done, like, one point two million in sales for the app, a hundred thousand units a week. They've got forty

Give me a sense of the numbers. How big is this thing? I thought this was the number one selling product on TikTok Shops for a while. Yeah. It was. They're they're doing, like, I think they did had done, like, one point two million in sales for the app, a hundred thousand units a week. They've got forty

24:51

thousand reviews, and there's, like, thirty thousand videos tagged with guru Under on TikTok.

thousand reviews, and there's, like, thirty thousand videos tagged with guru Under on TikTok.

24:56

And again, this is only seeing the numbers directly through TikTok shop using these websites that you can find them. But the crazy thing is all of these products, it they've got way more reviews on Amazon because the thing that they're doing so smart is that Like, you've got a lot of people that are promoting the product on something like TikTok. Right? And they're getting a lot of attention and eyeballs on it, but then the people arrive at something that is much more trusted like Amazon. And then they get that little bump in conversion rate. There's trust already. They're sold from a video, and then they get all of these secondary sales. So the opportunity here is twofold.

And again, this is only seeing the numbers directly through TikTok shop using these websites that you can find them. But the crazy thing is all of these products, it they've got way more reviews on Amazon because the thing that they're doing so smart is that Like, you've got a lot of people that are promoting the product on something like TikTok. Right? And they're getting a lot of attention and eyeballs on it, but then the people arrive at something that is much more trusted like Amazon. And then they get that little bump in conversion rate. There's trust already. They're sold from a video, and then they get all of these secondary sales. So the opportunity here is twofold.

25:34

Right? Because you can attack it where you can go and say, hey, like, you're just gonna start in as an affiliate.

Right? Because you can attack it where you can go and say, hey, like, you're just gonna start in as an affiliate.

25:40

Right? And that's just, like, the skills that you will learn is like copywriting, how to grab people's attention,

Right? And that's just, like, the skills that you will learn is like copywriting, how to grab people's attention,

25:46

right, how to you will understand the social currency of these platforms,

right, how to you will understand the social currency of these platforms,

25:50

what goes viral?

what goes viral?

25:52

And you can take those skills to any business and just explode their sales. Right. And what you can do is, for instance, You could start off like that, and you could get some traction, and then you could go to a business, and you could say, hey, you're gonna pay me twenty grand a month.

And you can take those skills to any business and just explode their sales. Right. And what you can do is, for instance, You could start off like that, and you could get some traction, and then you could go to a business, and you could say, hey, you're gonna pay me twenty grand a month.

26:07

And what I'm gonna do is I'm gonna build out TikTok Shop as a platform for you. I'm gonna do all the creatives for you. I'm gonna run that. I'm gonna crank the revenue from it. It's a twenty thousand dollar per month retainer plus five percent of sales. You don't do nothing. But I'm gonna do you one better than that. Because I know that you guys are running a lot of Facebook ads and anybody that runs a lot of Facebook ads knows that the number one bottleneck is creative.

And what I'm gonna do is I'm gonna build out TikTok Shop as a platform for you. I'm gonna do all the creatives for you. I'm gonna run that. I'm gonna crank the revenue from it. It's a twenty thousand dollar per month retainer plus five percent of sales. You don't do nothing. But I'm gonna do you one better than that. Because I know that you guys are running a lot of Facebook ads and anybody that runs a lot of Facebook ads knows that the number one bottleneck is creative.

26:30

So I'm gonna vet I'm gonna run all these TikToks. I'm gonna make them go viral, and then I'm gonna give them to you to run on Facebook.

So I'm gonna vet I'm gonna run all these TikToks. I'm gonna make them go viral, and then I'm gonna give them to you to run on Facebook.

26:38

That you can scale up on paid ads even more.

That you can scale up on paid ads even more.

26:42

A hundred percent. This is a a great idea. And the the beauty of what you just said is

A hundred percent. This is a a great idea. And the the beauty of what you just said is

26:47

You're gonna learn these more timeless skills, copywriting, understanding consumer psychology, video editing, video storytelling,

You're gonna learn these more timeless skills, copywriting, understanding consumer psychology, video editing, video storytelling,

26:56

knowing how to, utilize social social media to go viral.

knowing how to, utilize social social media to go viral.

27:00

All of these things which are horizontal skills that could be used on in any business. But you're gonna get paid to do it. You're getting paid to go to school to build the most valuable skills that exist for marketers if going forward.

All of these things which are horizontal skills that could be used on in any business. But you're gonna get paid to do it. You're getting paid to go to school to build the most valuable skills that exist for marketers if going forward.

27:13

By by doing this as a either affiliate or as a retainer,

By by doing this as a either affiliate or as a retainer,

27:18

you know, consultant for some of these brands. And that's the reason why I think it's the best. Is because the skills that you're getting and getting paid to get are gonna serve you for the rest of your life. Like, these are not skills. These are not shiny objects that are gonna go away. Like, we are gonna be communicating

you know, consultant for some of these brands. And that's the reason why I think it's the best. Is because the skills that you're getting and getting paid to get are gonna serve you for the rest of your life. Like, these are not skills. These are not shiny objects that are gonna go away. Like, we are gonna be communicating

27:35

in twenty to thirty years from now. Right? And it's gonna even be a more hyper fragmented. There's gonna be even greater war for attention.

in twenty to thirty years from now. Right? And it's gonna even be a more hyper fragmented. There's gonna be even greater war for attention.

27:43

And if you get the reps in now, if you're uploading a TikTok a day, right, just imagine the skills and the understanding that you have on human psychology

And if you get the reps in now, if you're uploading a TikTok a day, right, just imagine the skills and the understanding that you have on human psychology

27:51

in a year, in two years time. And what that will allow you to do if you go into a more legitimate business, and you know this and you know all of those skills what you'll be able to bring to those businesses.

in a year, in two years time. And what that will allow you to do if you go into a more legitimate business, and you know this and you know all of those skills what you'll be able to bring to those businesses.

28:02

I mean, I think this is a great advice for

I mean, I think this is a great advice for

28:04

people early in their careers, people whose main attribute and asset is hustle

people early in their careers, people whose main attribute and asset is hustle

28:10

and willingness to learn things and figure them out. If that's all you have going you, then this is the perfect type of thing for you, especially if you don't have, you know, coding skills. Right? If you can't build in other ways, then you know, which is me. I was that guy. Right? I was twenty one years old. I didn't have coding skills. I didn't have any assets. I didn't know. And, you know, if I was a great investor, cool. I don't have any money to invest. Nor do I have any track record to be able to go raise money to invest? So I can't do that career,

and willingness to learn things and figure them out. If that's all you have going you, then this is the perfect type of thing for you, especially if you don't have, you know, coding skills. Right? If you can't build in other ways, then you know, which is me. I was that guy. Right? I was twenty one years old. I didn't have coding skills. I didn't have any assets. I didn't know. And, you know, if I was a great investor, cool. I don't have any money to invest. Nor do I have any track record to be able to go raise money to invest? So I can't do that career,

28:35

yet.

yet.

28:36

I didn't have any skills to to build software. If I could have built software, I would have built for, but I would have had to have learned that first in order, in order to even build a a product in that category. Whereas this is something that if the bar to enter is so low,

I didn't have any skills to to build software. If I could have built software, I would have built for, but I would have had to have learned that first in order, in order to even build a a product in that category. Whereas this is something that if the bar to enter is so low,

28:50

that it's applicable advice to to anybody who's at the beginning. I'll just say that. So I don't necessarily think it's the best, but I do think it's the best for a certain group of people.

that it's applicable advice to to anybody who's at the beginning. I'll just say that. So I don't necessarily think it's the best, but I do think it's the best for a certain group of people.

28:59

Who are in a certain context where they only have certain attributes and they have certain things that they're they're lacking at that time. Correct. You just don't need, like,

Who are in a certain context where they only have certain attributes and they have certain things that they're they're lacking at that time. Correct. You just don't need, like,

29:07

anything to get started other than time, and that's when you're broke, that's all you have is time. And the reality of it is that most of these people are already

anything to get started other than time, and that's when you're broke, that's all you have is time. And the reality of it is that most of these people are already

29:16

spending four and a half hours a day on their phone. So in that that's where I I believe that it's, yeah, it's it's a very ripe opportunity.

spending four and a half hours a day on their phone. So in that that's where I I believe that it's, yeah, it's it's a very ripe opportunity.

29:24

You have a few phrases that I like. I want you to tell me about them. One is

You have a few phrases that I like. I want you to tell me about them. One is

29:29

kill the little bitch inside.

kill the little bitch inside.

29:31

What is this? It sounds like a David Goggins phrase.

What is this? It sounds like a David Goggins phrase.

29:34

Yeah. I just I think that there is a duality of man that is present.

Yeah. I just I think that there is a duality of man that is present.

29:39

And whenever, like, you know, you're trying to do something that is hard, there's the little bitch that comes out and starts to whisper in your ear. Like, Hey. It's cold outside sugary. Like, you've been working out all week, man. Just it's okay. Just roll over and go back to sleep or Hey, you've already had really great conversations this week. You send out some very promising proposals. You don't need to make another twenty cold calls.

And whenever, like, you know, you're trying to do something that is hard, there's the little bitch that comes out and starts to whisper in your ear. Like, Hey. It's cold outside sugary. Like, you've been working out all week, man. Just it's okay. Just roll over and go back to sleep or Hey, you've already had really great conversations this week. You send out some very promising proposals. You don't need to make another twenty cold calls.

30:04

Right? Just

Right? Just

30:05

knock off for the day

knock off for the day

30:07

and go hang out. And there's always

and go hang out. And there's always

30:10

that that little bitch that comes out, and typically the harder

that that little bitch that comes out, and typically the harder

30:14

the things that you do, the more loud it gets, and it is the best salesperson

the things that you do, the more loud it gets, and it is the best salesperson

30:20

that exists because it knows all of your little weak It knows all of your little vices, and it knows exactly how to hit those pain points.

that exists because it knows all of your little weak It knows all of your little vices, and it knows exactly how to hit those pain points.

30:27

And it's I have found that the harder things that I do the more it's my ability to silence that person and to do things despite them. And I have, like, an interesting relationship

And it's I have found that the harder things that I do the more it's my ability to silence that person and to do things despite them. And I have, like, an interesting relationship

30:38

with that little voice that lives in my head because if it rears its ugly head and tries to say that stuff to me, then I just put it through pain. So there's, like, you need to skip the gym. Like, you go a little bit of a tweak in your muscle. Like, don't go. It's like, just for recommending that, like, we're gonna finish the workout fifteen minutes of hill sprints. Like,

with that little voice that lives in my head because if it rears its ugly head and tries to say that stuff to me, then I just put it through pain. So there's, like, you need to skip the gym. Like, you go a little bit of a tweak in your muscle. Like, don't go. It's like, just for recommending that, like, we're gonna finish the workout fifteen minutes of hill sprints. Like,

30:57

you you shouldn't have come out here today.

you you shouldn't have come out here today.

31:00

You wanna send it into isolation. Exactly. I I wanna let it know. What what what what will be accepted in this process? Do you ignore it? You penalize it for being there so that it doesn't rear its head again. I do. Because I think that, like, the biggest

You wanna send it into isolation. Exactly. I I wanna let it know. What what what what will be accepted in this process? Do you ignore it? You penalize it for being there so that it doesn't rear its head again. I do. Because I think that, like, the biggest

31:14

lie that people tell themselves is, like, the lie every day. Like, the people that say, I need a workout or I need to do this, Well, I need to do that. And then they start their day by, like, lying to themselves and not accepting that. Like, for me, it's just, like, binary. It's like, either I know that I'm not gonna do something, then I'm just not gonna say to myself that I'm gonna do it, because I don't wanna teach myself that I make promises to myself that I don't keep. Like, that's a really bad thing. So I feel like I don't wanna go to the gym the next day or that there's gonna be a reason why I can't go. I will just say it now. I'm not gonna say I'm gonna go and then lie to myself.

lie that people tell themselves is, like, the lie every day. Like, the people that say, I need a workout or I need to do this, Well, I need to do that. And then they start their day by, like, lying to themselves and not accepting that. Like, for me, it's just, like, binary. It's like, either I know that I'm not gonna do something, then I'm just not gonna say to myself that I'm gonna do it, because I don't wanna teach myself that I make promises to myself that I don't keep. Like, that's a really bad thing. So I feel like I don't wanna go to the gym the next day or that there's gonna be a reason why I can't go. I will just say it now. I'm not gonna say I'm gonna go and then lie to myself.

31:52

What do you do when you get caught in that situation? Where you thought you were you you said you were gonna do something you So you let's say you I have to pay. Catch it ahead of time. Yeah. What is what is the tax that you pay? The the tax is always more volume. So it's always more of the thing that I said I was gonna do that I didn't do it.

What do you do when you get caught in that situation? Where you thought you were you you said you were gonna do something you So you let's say you I have to pay. Catch it ahead of time. Yeah. What is what is the tax that you pay? The the tax is always more volume. So it's always more of the thing that I said I was gonna do that I didn't do it.

32:10

Not only do I do it. I now have to do more. I do.

Not only do I do it. I now have to do more. I do.

32:14

I have the it it comes it comes to collect.

I have the it it comes it comes to collect.

32:18

What are some of the other big ideas that you that serve you well, either life philosophy,

What are some of the other big ideas that you that serve you well, either life philosophy,

32:24

maybe a lifestyle technique you have. Maybe it's a belief you have that you think most people don't live by that that you do that that has served you well. So I think what I'm asking is what's some wisdom you can drop on me, but the wisdom is in the form of something you actually take action on.

maybe a lifestyle technique you have. Maybe it's a belief you have that you think most people don't live by that that you do that that has served you well. So I think what I'm asking is what's some wisdom you can drop on me, but the wisdom is in the form of something you actually take action on.

32:40

I think that the, you know, when I started my career,

I think that the, you know, when I started my career,

32:44

I thought that I needed to look and act a certain way. And, you know, I was, you know, watching business shows. I had read business books. And I was, like, okay. I need to be, like, this serious dude. Like, I need to wear a blazer,

I thought that I needed to look and act a certain way. And, you know, I was, you know, watching business shows. I had read business books. And I was, like, okay. I need to be, like, this serious dude. Like, I need to wear a blazer,

32:57

and I need to show up, like, a businessman.

and I need to show up, like, a businessman.

33:00

And

And

33:02

as a result of that,

as a result of that,

33:04

I had to act a certain way.

I had to act a certain way.

33:07

And that

And that

33:08

certain way wasn't really a way that was indicative of having a lot of fun.

certain way wasn't really a way that was indicative of having a lot of fun.

33:13

And

And

33:14

over the years, it's like the world just, like, tries to beat you down to being, like, vanilla. Right? And to fitting in and, like, not being that, like, dark rich chocolate or that person with a bit of showmanship or a bit of flair and a bit of fun to it. Like, people think this is business, so I need to act a certain way. And I I definitely fell into that. And so one of the philosophies

over the years, it's like the world just, like, tries to beat you down to being, like, vanilla. Right? And to fitting in and, like, not being that, like, dark rich chocolate or that person with a bit of showmanship or a bit of flair and a bit of fun to it. Like, people think this is business, so I need to act a certain way. And I I definitely fell into that. And so one of the philosophies

33:36

that I try to embrace is just to have more fun. And to everything that I do is just to have more fun in my life and in my business,

that I try to embrace is just to have more fun. And to everything that I do is just to have more fun in my life and in my business,

33:45

Because at the end of the day, like, the revenue, the sales numbers, the profits, and all of that kind of stuff, like, the years roll by, and unless you're having a lot of fun doing what it is that you are doing, like, nothing else matters.

Because at the end of the day, like, the revenue, the sales numbers, the profits, and all of that kind of stuff, like, the years roll by, and unless you're having a lot of fun doing what it is that you are doing, like, nothing else matters.

33:56

So and it was actually, like, it was only after I started if I'm focusing on having more fun,

So and it was actually, like, it was only after I started if I'm focusing on having more fun,

34:04

did I start making a lot more money.

did I start making a lot more money.

34:07

And so, like an example. So what'd you do that was more fun and how did that What what was the turn of events that led to more money? Or were they not connected?

And so, like an example. So what'd you do that was more fun and how did that What what was the turn of events that led to more money? Or were they not connected?

34:15

No. They were definitely connected. So, obviously, like, some some of the things that, like,

No. They were definitely connected. So, obviously, like, some some of the things that, like,

34:20

I would say that our fun is that, like,

I would say that our fun is that, like,

34:23

a specific example is about a year and a half ago.

a specific example is about a year and a half ago.

34:26

I

I

34:27

put together an ad campaign.

put together an ad campaign.

34:30

And usually when I put together an ad campaign, I'll be like, okay. How do I make this convert the best? Right? That is the goal. It's like, how do I just make it convert?

And usually when I put together an ad campaign, I'll be like, okay. How do I make this convert the best? Right? That is the goal. It's like, how do I just make it convert?

34:38

And

And

34:39

to cold traffic, because that's the game. And then I was like, Let me just think about, like, what would be the the funniest ad? Like, what would be what would I need to do to have the most fun?

to cold traffic, because that's the game. And then I was like, Let me just think about, like, what would be the the funniest ad? Like, what would be what would I need to do to have the most fun?

34:49

And

And

34:50

I I started from that place of just having it's still wild fun ad that regardless if they're with your own business or not, it would be entertaining and fun.

I I started from that place of just having it's still wild fun ad that regardless if they're with your own business or not, it would be entertaining and fun.

34:59

And we did all types of outrageous things. One of them was, like, having me dressed as a priest,

And we did all types of outrageous things. One of them was, like, having me dressed as a priest,

35:06

And we had Lord Zucks and Lord Elon in the background,

And we had Lord Zucks and Lord Elon in the background,

35:10

and we were having a funeral

and we were having a funeral

35:12

in a church for the money that is being murdered in most people's ads campaign.

in a church for the money that is being murdered in most people's ads campaign.

35:16

Right? And that was a whole lot of fun making that ad. And everything that we did in that in that whole script was a lot fun. It was funny, and that one campaign tripled our sales.

Right? And that was a whole lot of fun making that ad. And everything that we did in that in that whole script was a lot fun. It was funny, and that one campaign tripled our sales.

35:28

And so that that is a very transactional

And so that that is a very transactional

35:31

example.

example.

35:33

But it's more so about, like, what is it that would be fun? So I try to do something that is, like, you know, really big and have a big swing, something that's really risky every year.

But it's more so about, like, what is it that would be fun? So I try to do something that is, like, you know, really big and have a big swing, something that's really risky every year.

35:44

Because I know me, and I know the urge that I have as an entrepreneur to, like, always keep engaged to have to scratch that itch.

Because I know me, and I know the urge that I have as an entrepreneur to, like, always keep engaged to have to scratch that itch.

35:51

And the big sin that I made early on in my career is I looked at scratching that itch through other business opportunities

And the big sin that I made early on in my career is I looked at scratching that itch through other business opportunities

35:59

at other, like, things. When what I do now is I'm present that that is the law of gravity. I'm always gonna wanna do new and novel things. But I have a new and novel thing that I do that is attached to the main thing. Right? So it might be a new campaign or a new channel or a new offer that I'm gonna run, and that will scratch that itch. And I think that, like, getting wrapped up in working, people as they get older in their life, they start to take things a lot more seriously.

at other, like, things. When what I do now is I'm present that that is the law of gravity. I'm always gonna wanna do new and novel things. But I have a new and novel thing that I do that is attached to the main thing. Right? So it might be a new campaign or a new channel or a new offer that I'm gonna run, and that will scratch that itch. And I think that, like, getting wrapped up in working, people as they get older in their life, they start to take things a lot more seriously.

36:26

And they forget that, like, yo, we're just all here having fun at the end of the day. Right? Like, what's the point if you're not having fun? So I like to talk to strangers

And they forget that, like, yo, we're just all here having fun at the end of the day. Right? Like, what's the point if you're not having fun? So I like to talk to strangers

36:34

Lots of strangers. You were told from a very early age not to talk to strangers. Strangers have got everything that it is that you want. My wife was once a stranger. Right? Like, my customers, my business partners, my best friends, all of these guys were strangers to me.

Lots of strangers. You were told from a very early age not to talk to strangers. Strangers have got everything that it is that you want. My wife was once a stranger. Right? Like, my customers, my business partners, my best friends, all of these guys were strangers to me.

36:48

And so I think that is something that is underutilized

And so I think that is something that is underutilized

36:52

having parties

having parties

36:54

and and entertaining people. It's so easy to get caught up in

and and entertaining people. It's so easy to get caught up in

36:59

organizing your business life and the meetings and the events that people don't

organizing your business life and the meetings and the events that people don't

37:03

take that same vigor and discipline

take that same vigor and discipline

37:06

with planning fun

with planning fun

37:08

and making, like, events fun. And when you do that and you have fun and you've got all of these things that you do in your downtime,

and making, like, events fun. And when you do that and you have fun and you've got all of these things that you do in your downtime,

37:15

it just makes you, like, bring so much more zest in life to your everyday business

it just makes you, like, bring so much more zest in life to your everyday business

37:21

because it's not, like, there's just never ending constant grindstone.

because it's not, like, there's just never ending constant grindstone.

37:26

Yeah. There was a great Google

Yeah. There was a great Google

37:28

principle, I think, called twenty percent time that they had for a for a period, which was they acknowledged that the most talented people the best programmers that they wanted to hire, they would never be able to just chain them to the desk and say optimize these Google ads for the rest of your life. And that they needed the twenty percent time to just say, go work on whatever you want. And you're either you're gonna do it anyways. You're either just gonna do it when you go home, and that's become a side hustle. It's gonna become a new company. It's gonna become a reason to leave. It's gonna become so much more fun that you're you're disconnected from your job because the fun is what you're having outside of the outside of the job. So instead, they said explicitly use twenty percent of your work time to do something completely different than what you would do in your normal day to day. And out of that came some really great ideas. I know with Facebook,

principle, I think, called twenty percent time that they had for a for a period, which was they acknowledged that the most talented people the best programmers that they wanted to hire, they would never be able to just chain them to the desk and say optimize these Google ads for the rest of your life. And that they needed the twenty percent time to just say, go work on whatever you want. And you're either you're gonna do it anyways. You're either just gonna do it when you go home, and that's become a side hustle. It's gonna become a new company. It's gonna become a reason to leave. It's gonna become so much more fun that you're you're disconnected from your job because the fun is what you're having outside of the outside of the job. So instead, they said explicitly use twenty percent of your work time to do something completely different than what you would do in your normal day to day. And out of that came some really great ideas. I know with Facebook,

38:10

out of their hackathons, which were their their version of, like, yo, let's just build some shit. Forget the process. Forget the product. Forget the road map. Forget everything. Let's just build some shit tonight, have beard pizza. And I think, like, the like button came out of that. The most push button in the history of the universe

out of their hackathons, which were their their version of, like, yo, let's just build some shit. Forget the process. Forget the product. Forget the road map. Forget everything. Let's just build some shit tonight, have beard pizza. And I think, like, the like button came out of that. The most push button in the history of the universe

38:24

came out of out of somebody in a hackathon saying, hey, what if we added that to our product?

came out of out of somebody in a hackathon saying, hey, what if we added that to our product?

38:29

And so I think that there's great examples of this,

And so I think that there's great examples of this,

38:32

in business as well. We used to have a do cool shit budget, which was we would take twenty percent of our time, but we'd also take, I think it was, like, ten percent of our money. We said ten percent of the marketing budget has to be a no ROI play. Beaning, we think it's awesome, but it's not measurable. It's not clear. It's not proven that this would work. And it was only out of that extra ten percent that we would do things that were the kind of big swings out of the box ideas that might result in a big winner or might result in just tried something. We learned so fun. We have a good story to tell. We moved back on. And we we had a creative release that we now use to do something else. Tim Ferris was on the podcast, and he said this well. He goes, I've learned that

in business as well. We used to have a do cool shit budget, which was we would take twenty percent of our time, but we'd also take, I think it was, like, ten percent of our money. We said ten percent of the marketing budget has to be a no ROI play. Beaning, we think it's awesome, but it's not measurable. It's not clear. It's not proven that this would work. And it was only out of that extra ten percent that we would do things that were the kind of big swings out of the box ideas that might result in a big winner or might result in just tried something. We learned so fun. We have a good story to tell. We moved back on. And we we had a creative release that we now use to do something else. Tim Ferris was on the podcast, and he said this well. He goes, I've learned that

39:09

just because I charge my batteries doing something silly doesn't mean I have to use them doing something silly. So for example, he will do something that's not, quote unquote, productive

just because I charge my batteries doing something silly doesn't mean I have to use them doing something silly. So for example, he will do something that's not, quote unquote, productive

39:19

because it charges his batteries. And he's like, now I have batteries to go do more productive stuff if I wanted to. If I only ever do the super productive stuff, but it's just draining my batteries,

because it charges his batteries. And he's like, now I have batteries to go do more productive stuff if I wanted to. If I only ever do the super productive stuff, but it's just draining my batteries,

39:29

that's not better. That's not the way.

that's not better. That's not the way.

39:31

And I think that that is even a more powerful example. Right? Because, like, looking at, like, Google's, like, you know, their twenty percent time and all that, that's still tied to work.

And I think that that is even a more powerful example. Right? Because, like, looking at, like, Google's, like, you know, their twenty percent time and all that, that's still tied to work.

39:41

Right? But it's more so it's like, as we get older, like, most people think that getting old means getting boring.

Right? But it's more so it's like, as we get older, like, most people think that getting old means getting boring.

39:49

Like, just think about it. If I think about most people as they get older and they add the kids and they all of these things happen, then it's, like, They just feel like that that is almost,

Like, just think about it. If I think about most people as they get older and they add the kids and they all of these things happen, then it's, like, They just feel like that that is almost,

39:59

like, a whole pass to being boring and just, like, fitting in and doing stuff. So, like, there there's this annual survey that they do every year that is the happiness index, right, that measures people based on their happiness.

like, a whole pass to being boring and just, like, fitting in and doing stuff. So, like, there there's this annual survey that they do every year that is the happiness index, right, that measures people based on their happiness.

40:10

And if you ask most people, like, Are you happy or, like, you know, if you had to rate yourself on a scale of one to ten, how happy would you be? Most people say seven. Yeah. Seven. Right? Obviously. Yeah. But I don't like to live at sevens. Right? Like, I I I wanna be very happy,

And if you ask most people, like, Are you happy or, like, you know, if you had to rate yourself on a scale of one to ten, how happy would you be? Most people say seven. Yeah. Seven. Right? Obviously. Yeah. But I don't like to live at sevens. Right? Like, I I I wanna be very happy,

40:26

and I want my life to be very, very full.

and I want my life to be very, very full.

40:29

And I just think that this far too often,

And I just think that this far too often,

40:32

we take things far too seriously. They do not need to be seriously.

we take things far too seriously. They do not need to be seriously.

40:37

Taken seriously, and we just we feel like that because naturally we're getting older or getting more cynical.

Taken seriously, and we just we feel like that because naturally we're getting older or getting more cynical.

40:43

And it comes back to you need to do silly things that do charge you and that you do get energy for,

And it comes back to you need to do silly things that do charge you and that you do get energy for,

40:50

because you wanna have, like, those sprints. It's not about sitting down and working sixteen hours a day just grinding on something because you've got the hours to do it.

because you wanna have, like, those sprints. It's not about sitting down and working sixteen hours a day just grinding on something because you've got the hours to do it.

41:01

It's about doing your most meaningful work. And I find that I do my most meaningful work when I focus on having more fun with everything that I'm doing. Because it's like if you're gonna compete with somebody It's like the Naval quote. Right? You wanna do things that feel like play to you and that look like work to others. Right. So if you can inherently have more fun doing those things, gonna do them for longer. You're gonna get better, and you're gonna see better results.

It's about doing your most meaningful work. And I find that I do my most meaningful work when I focus on having more fun with everything that I'm doing. Because it's like if you're gonna compete with somebody It's like the Naval quote. Right? You wanna do things that feel like play to you and that look like work to others. Right. So if you can inherently have more fun doing those things, gonna do them for longer. You're gonna get better, and you're gonna see better results.

41:25

Can I read you a quote about this exact topic

Can I read you a quote about this exact topic

41:28

an hour before this podcast? I was supposed to be preparing for the pod, but I was deep in a rabbit hole on Sylvester stallone of all people.

an hour before this podcast? I was supposed to be preparing for the pod, but I was deep in a rabbit hole on Sylvester stallone of all people.

41:36

I was studying the the the story of Rocky and some sly, and he said this quote. He goes,

I was studying the the the story of Rocky and some sly, and he said this quote. He goes,

41:42

I think that life belongs to people who can make a sick joke out of it all.

I think that life belongs to people who can make a sick joke out of it all.

41:47

And he said, if you take life too seriously, I don't know. Either you you either think one of two things. Either you think that life is a comedy or you'll feel that life is a tragedy.

And he said, if you take life too seriously, I don't know. Either you you either think one of two things. Either you think that life is a comedy or you'll feel that life is a tragedy.

41:57

And I just love that. And and, you know, it reminds me of was at a Tony Robbins event once, and there's seven thousand people from fifty six countries and they're we're all totally different ages, groups of people, different

And I just love that. And and, you know, it reminds me of was at a Tony Robbins event once, and there's seven thousand people from fifty six countries and they're we're all totally different ages, groups of people, different

42:08

you know, backgrounds, different economics, different everything. And he says something. He goes,

you know, backgrounds, different economics, different everything. And he says something. He goes,

42:14

show me what a depressed person looks like. How does a depressed person

show me what a depressed person looks like. How does a depressed person

42:18

stand? Don't say a word. Just how do they stand? And everybody instinctively does the same thing. We, you know, you sort of shoulders down. He said, how do they breathe?

stand? Don't say a word. Just how do they stand? And everybody instinctively does the same thing. We, you know, you sort of shoulders down. He said, how do they breathe?

42:27

It's like shallow. It's not deep breaths. He said, how does how does their face look? And you could see everybody regardless of background knew we all knew the protocol.

It's like shallow. It's not deep breaths. He said, how does how does their face look? And you could see everybody regardless of background knew we all knew the protocol.

42:34

And he says it, he goes, you guys have practiced this. Right? You know what stress looks like. You know what depressed looks like because

And he says it, he goes, you guys have practiced this. Right? You know what stress looks like. You know what depressed looks like because

42:42

It is we all know instinctively what that looks like. You said something earlier, which is that we all believe that as you get older, you get boring. Nobody says that out loud, but I think it's an implicit belief that's baked into all of us just like knowing that

It is we all know instinctively what that looks like. You said something earlier, which is that we all believe that as you get older, you get boring. Nobody says that out loud, but I think it's an implicit belief that's baked into all of us just like knowing that

42:54

well, if I wanna be in a low energy depressed state, I should hunch over, breathe kinda shallow, shuffle my feet, and talk, talk in a low voice. That is gonna manifest that in the same way. I think that most people truly do believe and accept that as I get older, life becomes more boring.

well, if I wanna be in a low energy depressed state, I should hunch over, breathe kinda shallow, shuffle my feet, and talk, talk in a low voice. That is gonna manifest that in the same way. I think that most people truly do believe and accept that as I get older, life becomes more boring.

43:10

And that's crazy. We gotta, like, uproot that and eradicate that as a as a default way of of, of accepting how things are gonna go because it's these beliefs that are so ingrained in you that you don't even really acknowledge those are the ones that kinda drive your life.

And that's crazy. We gotta, like, uproot that and eradicate that as a as a default way of of, of accepting how things are gonna go because it's these beliefs that are so ingrained in you that you don't even really acknowledge those are the ones that kinda drive your life.

43:24

Correct. And it's all driven

Correct. And it's all driven

43:27

by the activities that you do. If you think about,

by the activities that you do. If you think about,

43:30

like,

like,

43:31

why are you, like, more energized

why are you, like, more energized

43:33

and cited

and cited

43:35

for life,

for life,

43:36

you know, when you're maybe in your twenties as opposed to being later in life. Right? Just as an example,

you know, when you're maybe in your twenties as opposed to being later in life. Right? Just as an example,

43:42

And

And

43:43

a lot of the times, it's because people stop doing new things. And it's like they they just repeat the same thing every day. So Right. Instead it's like that the manga quote of, like, you know, show me where I'm gonna die so I never go visit It's the same thing, same activities. You wanna look at, like, well, why are you, like, why do you have a little bit more pep in your step when you're younger? You're always doing new things You're taking big swings. Like, there's all and there's always a gain, you know, to quote the little bitch in the back of your mind. They're saying, but, yeah, I have kids now. Have responsibilities.

a lot of the times, it's because people stop doing new things. And it's like they they just repeat the same thing every day. So Right. Instead it's like that the manga quote of, like, you know, show me where I'm gonna die so I never go visit It's the same thing, same activities. You wanna look at, like, well, why are you, like, why do you have a little bit more pep in your step when you're younger? You're always doing new things You're taking big swings. Like, there's all and there's always a gain, you know, to quote the little bitch in the back of your mind. They're saying, but, yeah, I have kids now. Have responsibilities.

44:15

I have certain things that I need to do. Whoever said that means that you can't do also new things or that you can't also have fun while doing those things. And it's just little exercises that you can put in in your daily life that you you make the ordinary extra ordinary.

I have certain things that I need to do. Whoever said that means that you can't do also new things or that you can't also have fun while doing those things. And it's just little exercises that you can put in in your daily life that you you make the ordinary extra ordinary.

44:31

This is a little small talk,

This is a little small talk,

44:33

pro tip.

pro tip.

44:34

One of the most common questions people ask is, like, so what's new?

One of the most common questions people ask is, like, so what's new?

44:38

That's what we ask people when we see them. What's new? And if you're on the receiving end of the what's new question, it's like,

That's what we ask people when we see them. What's new? And if you're on the receiving end of the what's new question, it's like,

44:45

oh, we got what's new,

oh, we got what's new,

44:47

like, and it's sad. It's like, Nothing's really new. But for most of us, nothing is just new between the last time we saw you in now. Right? Like, we're still working that same job. We don't change jobs every week. Still got the same kids. They're still around. Still got the same. Most of the things we do are the same. And so asking what's new is

like, and it's sad. It's like, Nothing's really new. But for most of us, nothing is just new between the last time we saw you in now. Right? Like, we're still working that same job. We don't change jobs every week. Still got the same kids. They're still around. Still got the same. Most of the things we do are the same. And so asking what's new is

45:05

a terrible question to ask, and it puts the other person in a sort of, you sort of pin them into a sort of sad realization about their life in a in the moment. A different small talk question that I think is it generates much more interesting responses is,

a terrible question to ask, and it puts the other person in a sort of, you sort of pin them into a sort of sad realization about their life in a in the moment. A different small talk question that I think is it generates much more interesting responses is,

45:18

what's something you're excited about coming up? So I'll ask people this all the time. I'll be like, I'll say I'll even say what's new so that the question doesn't sound different. I'll be like, what's new? What's something that you're looking forward to right now? What are you excited about? What's coming up for you? And then they'll tell me, like, oh, I'm really looking forward to this thing that I'm gonna go do. This show I'm going to, this thing I'm gonna go see, and then they light up because people light up when you ask them, looking forward to because we need things that we're excited about and we're looking forward to to your point.

what's something you're excited about coming up? So I'll ask people this all the time. I'll be like, I'll say I'll even say what's new so that the question doesn't sound different. I'll be like, what's new? What's something that you're looking forward to right now? What are you excited about? What's coming up for you? And then they'll tell me, like, oh, I'm really looking forward to this thing that I'm gonna go do. This show I'm going to, this thing I'm gonna go see, and then they light up because people light up when you ask them, looking forward to because we need things that we're excited about and we're looking forward to to your point.

45:44

We should be

We should be

45:45

building the muscle of having more fun of building planning things that we're excited about that are going to be fun. Yeah. You gotta engineer them. You can't just wait for them to happen by chance.

building the muscle of having more fun of building planning things that we're excited about that are going to be fun. Yeah. You gotta engineer them. You can't just wait for them to happen by chance.

45:56

And the best way that I have found to do that is just to sit down at the start of the year with your partner, whoever it might be.

And the best way that I have found to do that is just to sit down at the start of the year with your partner, whoever it might be.

46:02

And, like, not as as everybody plans out their work here, They're like, these are the projects that I wanna do. I wanna do it in q one, then we've got this. It's like, do that about your own life. Right? I'm gonna we're gonna go on a holiday here. I wanna try this here. I wanna do some crazy here. Right? What are some examples you've done? Yeah. So some of the stuff that that I like to do is I like to look at, like, all the different areas like, of my life, my relationships, wealth, all of those kind of things. And you start to have these pillars. So the pillars might be like, for me, I like to go away every ninety days. I've got three daughters,

And, like, not as as everybody plans out their work here, They're like, these are the projects that I wanna do. I wanna do it in q one, then we've got this. It's like, do that about your own life. Right? I'm gonna we're gonna go on a holiday here. I wanna try this here. I wanna do some crazy here. Right? What are some examples you've done? Yeah. So some of the stuff that that I like to do is I like to look at, like, all the different areas like, of my life, my relationships, wealth, all of those kind of things. And you start to have these pillars. So the pillars might be like, for me, I like to go away every ninety days. I've got three daughters,

46:33

my wife, I work very, very hard. And I like to I love to travel. I like to go through. I do do cooking classes experience new cultures, and I don't wait for when I need a holiday, I just plan them in advance because I know that, you know, a ten day holiday is gonna give me that zing. It's gonna give me that juice. And I come back and get way more done in that next quarter. So, like, we like to plan the year in terms of, like, all the holidays that we're gonna take, and then

my wife, I work very, very hard. And I like to I love to travel. I like to go through. I do do cooking classes experience new cultures, and I don't wait for when I need a holiday, I just plan them in advance because I know that, you know, a ten day holiday is gonna give me that zing. It's gonna give me that juice. And I come back and get way more done in that next quarter. So, like, we like to plan the year in terms of, like, all the holidays that we're gonna take, and then

46:58

a little hack that I I like to do with you've got kids and you go traveling

a little hack that I I like to do with you've got kids and you go traveling

47:01

is whenever we go to a new city, you know, every year, we go to multiple new countries, try to go to multiple new countries a year. And whatever the cities or the countries that we're gonna be visiting, I go to chat GPT, and I ask it to write me a children's storybook about that. And I read that to my daughters leading up to going into the countries.

is whenever we go to a new city, you know, every year, we go to multiple new countries, try to go to multiple new countries a year. And whatever the cities or the countries that we're gonna be visiting, I go to chat GPT, and I ask it to write me a children's storybook about that. And I read that to my daughters leading up to going into the countries.

47:21

And it's incredible. Like, you could say, no, make it, like, I had three characters, and these are the character's names, and they're all my daughter's saves. And then, like, it fuses all the things about that culture into it, and it just makes everyone bored in and so much more excited.

And it's incredible. Like, you could say, no, make it, like, I had three characters, and these are the character's names, and they're all my daughter's saves. And then, like, it fuses all the things about that culture into it, and it just makes everyone bored in and so much more excited.

47:35

Yeah. Because the anticipation is always more fun than the pay than the actual event itself.

Yeah. Because the anticipation is always more fun than the pay than the actual event itself.

47:39

So that makes sense to actually invest in the anticipation part of Indeed.

So that makes sense to actually invest in the anticipation part of Indeed.

47:44

And you have a pretty interesting,

And you have a pretty interesting,

47:48

set of interests that align with what I'm interested in. You like I asked you. I texted you. I said, hey. What should we talk about on pod?

set of interests that align with what I'm interested in. You like I asked you. I texted you. I said, hey. What should we talk about on pod?

47:56

And you said to me four words of which I'm actually interested in all of them. One of the first one you said was showmanship.

And you said to me four words of which I'm actually interested in all of them. One of the first one you said was showmanship.

48:03

Talk to me about showmanship. Why is this on your on your mind?

Talk to me about showmanship. Why is this on your on your mind?

48:07

Yeah. I think that, like, you know, entertainment

Yeah. I think that, like, you know, entertainment

48:09

is like the currency that buys the attention of your prospect

is like the currency that buys the attention of your prospect

48:13

and of your marketplace.

and of your marketplace.

48:15

And showmanship

And showmanship

48:17

for me is, like, you know, it is it's a lot of things. Like,

for me is, like, you know, it is it's a lot of things. Like,

48:21

it's storytelling.

it's storytelling.

48:22

It's being able to have, like, stage presence and energy with the way that you show up, and it's also visual storytelling

It's being able to have, like, stage presence and energy with the way that you show up, and it's also visual storytelling

48:30

and being able to surprise and bring drama and excitement to to whatever it is that you do. And I think that In regardless of the business that you choose to build,

and being able to surprise and bring drama and excitement to to whatever it is that you do. And I think that In regardless of the business that you choose to build,

48:41

you very quickly, once you get to a certain height, you realize that you're in the people business. Right? You're in the in in the the business of leading people and communicating to those people, regardless of what the product or the industry that you're in. And it just becomes infinitely more important with your ability

you very quickly, once you get to a certain height, you realize that you're in the people business. Right? You're in the in in the the business of leading people and communicating to those people, regardless of what the product or the industry that you're in. And it just becomes infinitely more important with your ability

48:59

to be a showman and to bring, like, a bit of pizzazz, you know, a bit of that source to things that

to be a showman and to bring, like, a bit of pizzazz, you know, a bit of that source to things that

49:05

seem ordinary,

seem ordinary,

49:07

right, and they couldn't seem mundane and boring, whether it's a a job advert that you're riding or an you that you're conducting or a team meeting that you're running in all hands on deck.

right, and they couldn't seem mundane and boring, whether it's a a job advert that you're riding or an you that you're conducting or a team meeting that you're running in all hands on deck.

49:16

And it's just one of those lost art forms where people just, like,

And it's just one of those lost art forms where people just, like,

49:21

Most of our communication is done through text and email.

Most of our communication is done through text and email.

49:24

So I think that people just naturally

So I think that people just naturally

49:26

just get to a plateau where they don't really emphasize it anymore. And I think that with everything that's happening with content creation and and stuff like that, and the importance that people are placing on building an audience,

just get to a plateau where they don't really emphasize it anymore. And I think that with everything that's happening with content creation and and stuff like that, and the importance that people are placing on building an audience,

49:38

there's, like, you know, a renaissance of, of, like, showmanship that is having to come back.

there's, like, you know, a renaissance of, of, like, showmanship that is having to come back.

49:43

I like that you said,

I like that you said,

49:45

showmanship is the currency that buys the attention of your prospects.

showmanship is the currency that buys the attention of your prospects.

49:49

That's killer. You, I it seems like it's kinda polarizing. Right? The people who are out there creating content on TikTok and and and YouTube,

That's killer. You, I it seems like it's kinda polarizing. Right? The people who are out there creating content on TikTok and and and YouTube,

49:59

they probably know more than anyone how important showmanship is, and they're benefiting from from doing it. And then there's a whole bunch of people who are opted out of that. That sounds

they probably know more than anyone how important showmanship is, and they're benefiting from from doing it. And then there's a whole bunch of people who are opted out of that. That sounds

50:07

complicated, hard. I don't know how to do that. And they're living in emails, text messages, maybe where most business owners live, And I think I buy what you're saying, which is that when you're communicating through, let's say, just emails or,

complicated, hard. I don't know how to do that. And they're living in emails, text messages, maybe where most business owners live, And I think I buy what you're saying, which is that when you're communicating through, let's say, just emails or,

50:21

or you're running ads,

or you're running ads,

50:22

you

you

50:23

tend to kind of conform

tend to kind of conform

50:25

or subdue yourself

or subdue yourself

50:27

into a very transactional,

into a very transactional,

50:29

just dry informational way of communicating.

just dry informational way of communicating.

50:31

And that that actually does you a disservice.

And that that actually does you a disservice.

50:34

Is most of the new business you get through content you're making on your YouTube channel?

Is most of the new business you get through content you're making on your YouTube channel?

50:39

No. I we we we run a lot of ads.

No. I we we we run a lot of ads.

50:42

So we we get that as well. I look at it as, like, the whole ecosystem

So we we get that as well. I look at it as, like, the whole ecosystem

50:47

And the the YouTube content

And the the YouTube content

50:49

is a way to also get more reps in. Right? I understood that, like, if I wanna become a better storyteller, if I want my hooks to get more dialed in is I want the whole thing of retaining people's attention, learning all these storytelling techniques foreshadowing, and all of this kind of stuff that you know, I kind of really came up through the whole tutelage of direct response and learning my way through that and understanding that, like, the the landscape is changing.

is a way to also get more reps in. Right? I understood that, like, if I wanna become a better storyteller, if I want my hooks to get more dialed in is I want the whole thing of retaining people's attention, learning all these storytelling techniques foreshadowing, and all of this kind of stuff that you know, I kind of really came up through the whole tutelage of direct response and learning my way through that and understanding that, like, the the landscape is changing.

51:15

And, like, you really need to become even better at storytelling. And all of those reps that I get in on YouTube I can then translate them to all the ads that I do, the emails, the video, sales letters, and whatever else that I'm gonna do, even presenting and just being a showman, it allows me that instead of getting feedback of maybe doing a launch or a campaign every quarter, like, I'm uploading a YouTube video every week. Right. So it just

And, like, you really need to become even better at storytelling. And all of those reps that I get in on YouTube I can then translate them to all the ads that I do, the emails, the video, sales letters, and whatever else that I'm gonna do, even presenting and just being a showman, it allows me that instead of getting feedback of maybe doing a launch or a campaign every quarter, like, I'm uploading a YouTube video every week. Right. So it just

51:41

It's about practice. Let's say if I'm good, what's something you've learned in the gap between good and great on storytelling?

It's about practice. Let's say if I'm good, what's something you've learned in the gap between good and great on storytelling?

51:49

Or showmanship through content? Yeah. I wouldn't say, like, I I I wouldn't put a crown on myself and say that I'm great yet. I think I still got I've got ways to go. But I think that

Or showmanship through content? Yeah. I wouldn't say, like, I I I wouldn't put a crown on myself and say that I'm great yet. I think I still got I've got ways to go. But I think that

52:00

fundamentally

fundamentally

52:00

it's understanding the

it's understanding the

52:03

the principles of, like, how do you first hook somebody's attention

the principles of, like, how do you first hook somebody's attention

52:07

and then retain it and then be able to make an ask. And I think that the the place that a lot of people start is really focusing on how to make an ask. They they think about how to write the most, you know,

and then retain it and then be able to make an ask. And I think that the the place that a lot of people start is really focusing on how to make an ask. They they think about how to write the most, you know,

52:21

influential

influential

52:22

copy, the most persuasive copy to have a a a huge amount of emphasis

copy, the most persuasive copy to have a a a huge amount of emphasis

52:26

on the offer.

on the offer.

52:28

And

And

52:30

the ask that you're making to your audience, and I think that the number one thing, if you wanna improve the conversion rate of anything on any vehicle,

the ask that you're making to your audience, and I think that the number one thing, if you wanna improve the conversion rate of anything on any vehicle,

52:38

the thing that you need to focus on is improving the consumption first.

the thing that you need to focus on is improving the consumption first.

52:42

And so, you know, I think that you'd wanna place a

And so, you know, I think that you'd wanna place a

52:46

disproportionate

disproportionate

52:46

amount of your effort

amount of your effort

52:48

on first getting that consumption. And the way that you do that is by understanding the hook and understanding the lead.

on first getting that consumption. And the way that you do that is by understanding the hook and understanding the lead.

52:55

Right? So how do I have either something that's gonna be a pattern interrupt or a pattern match to my market?

Right? So how do I have either something that's gonna be a pattern interrupt or a pattern match to my market?

53:02

And then how do I slowly just foreshadow. How do I build stakes? How do I have where I I I'm basically delaying a payoff at that and have multiple storylines in it because if you can do that and if you can earn that viewer,

And then how do I slowly just foreshadow. How do I build stakes? How do I have where I I I'm basically delaying a payoff at that and have multiple storylines in it because if you can do that and if you can earn that viewer,

53:15

even if, like, yes, you wanna have a very strong offer. But it doesn't matter how strong the offer is if you don't get people to that part of your whole pitch anyway.

even if, like, yes, you wanna have a very strong offer. But it doesn't matter how strong the offer is if you don't get people to that part of your whole pitch anyway.

53:25

Right.

Right.

53:26

And you have a

And you have a

53:28

you have,

you have,

53:29

an interesting method here that you I I I just was reading one of your titles that I really like

an interesting method here that you I I I just was reading one of your titles that I really like

53:35

The title of one of your most popular videos is, sell like crazy, stop praying to the internet gods.

The title of one of your most popular videos is, sell like crazy, stop praying to the internet gods.

53:41

What's the premise of that video?

What's the premise of that video?

53:44

Is that, like, a lot of people sit around

Is that, like, a lot of people sit around

53:47

and hope and pray,

and hope and pray,

53:49

to Zucks

to Zucks

53:50

about that they're gonna cheaper CPMs, right, or if everything would just get easier with my out of town, it's like the the algorithm wouldn't be so wild and so volatile or people you know,

about that they're gonna cheaper CPMs, right, or if everything would just get easier with my out of town, it's like the the algorithm wouldn't be so wild and so volatile or people you know,

54:01

basically beg people for referrals,

basically beg people for referrals,

54:03

and they sit around and operate their business by whatever fate

and they sit around and operate their business by whatever fate

54:07

falls in their lap. But most businesses don't have a repeatable, predictable way to actually put a dollar into a machine and turn it into three or five or ten dollars back.

falls in their lap. But most businesses don't have a repeatable, predictable way to actually put a dollar into a machine and turn it into three or five or ten dollars back.

54:17

And

And

54:18

with all the businesses that I've seen with the thousands of clients that I've worked with all the businesses that I've actually been an employee of, you know, that's the one thing that those people all have is a repeatable process to go out there and get clients because if you do not have that, you have an expensive hobby that just is worse than a job because You you don't get vacations.

with all the businesses that I've seen with the thousands of clients that I've worked with all the businesses that I've actually been an employee of, you know, that's the one thing that those people all have is a repeatable process to go out there and get clients because if you do not have that, you have an expensive hobby that just is worse than a job because You you don't get vacations.

54:36

You got all the stress. You got all everything that else that you need to deal with, and you end up working double the amount of hours than you would in a normal job.

You got all the stress. You got all everything that else that you need to deal with, and you end up working double the amount of hours than you would in a normal job.

54:44

Right. Right. What are some examples of these,

Right. Right. What are some examples of these,

54:47

repeatable systems, which might be just a sales funnel, a great sales funnel that you've seen right now that

repeatable systems, which might be just a sales funnel, a great sales funnel that you've seen right now that

54:54

you could, you know, teach me about or tell me about.

you could, you know, teach me about or tell me about.

54:56

Yeah. I think that, like, if you if you look at it on, like, a lead gen perspective,

Yeah. I think that, like, if you if you look at it on, like, a lead gen perspective,

55:01

You know, a a basic funnel is having somebody having a piece of information or a video or a free report or some thing that you can get your target market to raise their hand in a sea of people and say, hey, I would be interested

You know, a a basic funnel is having somebody having a piece of information or a video or a free report or some thing that you can get your target market to raise their hand in a sea of people and say, hey, I would be interested

55:15

in learning more about that.

in learning more about that.

55:17

And that's the first, like, cardinal sin that most businesses make is that they go out to their market and they conduct it like that they're in the cages. They lay out their wares, like, they're in the marketplace. They can say, these are all the products and services that I've got. There's a little bit of haggling back in forth on the prices and then a deal is done. Right? They just, like, get a quote, buy, buy, buy, where

And that's the first, like, cardinal sin that most businesses make is that they go out to their market and they conduct it like that they're in the cages. They lay out their wares, like, they're in the marketplace. They can say, these are all the products and services that I've got. There's a little bit of haggling back in forth on the prices and then a deal is done. Right? They just, like, get a quote, buy, buy, buy, where

55:41

you will get ten times the amount of people if you go out your marketplace with something of value to try and educate people

you will get ten times the amount of people if you go out your marketplace with something of value to try and educate people

55:48

and

and

55:49

basically lead with your best foot forward and use a piece of content that you know that it's gonna be bait to get that person to raise their hand in a sea of people. Right? And it can be a free report about anything.

basically lead with your best foot forward and use a piece of content that you know that it's gonna be bait to get that person to raise their hand in a sea of people. Right? And it can be a free report about anything.

56:00

And then once you get them to raise their hand on a very small ask that is not confronting, it's not intimidating,

And then once you get them to raise their hand on a very small ask that is not confronting, it's not intimidating,

56:07

then you have them arrive on a page where then you make your offer, right, where then it's a two a basic two step funnel. So instead of saying get in contact with our sales team or get a quote, you say, here's a free piece of information. They download that. Then you arrive them on a page that makes them a godfather offer to get on the telephone.

then you have them arrive on a page where then you make your offer, right, where then it's a two a basic two step funnel. So instead of saying get in contact with our sales team or get a quote, you say, here's a free piece of information. They download that. Then you arrive them on a page that makes them a godfather offer to get on the telephone.

56:26

And you just get ten times the volume of people that will come into communication with what it is that you do if you do that.

And you just get ten times the volume of people that will come into communication with what it is that you do if you do that.

56:33

So what's an example of some a specific example of someone doing this?

So what's an example of some a specific example of someone doing this?

56:37

So in terms of, like, we do that a lot, all of our clients do that, but there is, like, in say, for instance, you're a digital agency, and you wanna sell your digital agency service Instead of being like, hey, we can help you grow your business with digital marketing. You're like, here is a free report of the twenty two things that you need to know when running Facebook at. Right? And then that's only gonna pull people in that are interested in running Facebook ads and a percentage of those people are gonna be interested

So in terms of, like, we do that a lot, all of our clients do that, but there is, like, in say, for instance, you're a digital agency, and you wanna sell your digital agency service Instead of being like, hey, we can help you grow your business with digital marketing. You're like, here is a free report of the twenty two things that you need to know when running Facebook at. Right? And then that's only gonna pull people in that are interested in running Facebook ads and a percentage of those people are gonna be interested

57:02

in having someone run their Facebook ads for them. That's it on the lead gen side. Right? Then if you've got, like, the e commerce side of things,

in having someone run their Facebook ads for them. That's it on the lead gen side. Right? Then if you've got, like, the e commerce side of things,

57:10

again, it's a bit about being able to first go out there and get people's attention through through content.

again, it's a bit about being able to first go out there and get people's attention through through content.

57:16

And then the brands that are crushing it the most, is they're not like, here is our goop in a bottle, here is our protein shake. Right? All of these people now, if you look at the landscape with TikTok and everything that's going on, They hit you with a piece of content that just looks it just slides under the radar. It's completely organic.

And then the brands that are crushing it the most, is they're not like, here is our goop in a bottle, here is our protein shake. Right? All of these people now, if you look at the landscape with TikTok and everything that's going on, They hit you with a piece of content that just looks it just slides under the radar. It's completely organic.

57:35

It doesn't look like a sales message.

It doesn't look like a sales message.

57:37

And then you're watching it because it's very interested, and the algorithm does all the optimizing for you, and then you get to the end of it, and then

And then you're watching it because it's very interested, and the algorithm does all the optimizing for you, and then you get to the end of it, and then

57:45

they make the ask. Right. Right? So if they're selling, like, a testosterone boosting supplement, they're not like, here's this testosterone boosting supplement. Buy. Yeah. They're like, did you know that testosterone in males has dropped by seventy percent over the last ten years? And it's like, that will get someone's ears to kinda go up and go, okay. What is that? And did you know the Brazil post a a clip of Joe rogan talking about testosterone? It just looks like it's a someone sharing a clip of Joe rogan, and then it starts to go to weave you into an actual,

they make the ask. Right. Right? So if they're selling, like, a testosterone boosting supplement, they're not like, here's this testosterone boosting supplement. Buy. Yeah. They're like, did you know that testosterone in males has dropped by seventy percent over the last ten years? And it's like, that will get someone's ears to kinda go up and go, okay. What is that? And did you know the Brazil post a a clip of Joe rogan talking about testosterone? It just looks like it's a someone sharing a clip of Joe rogan, and then it starts to go to weave you into an actual,

58:14

a product pitch later. Exactly. Like, I saw a brilliant one the other day. Like, I'm in the process right now building a house. And it was a a real on TikTok. And the guy's like,

a product pitch later. Exactly. Like, I saw a brilliant one the other day. Like, I'm in the process right now building a house. And it was a a real on TikTok. And the guy's like,

58:24

these are the best twenty things that you definitely wanna be building inside your house that nobody tells you about. He's like, you want a whole house water filter. You want this dehumidifier

these are the best twenty things that you definitely wanna be building inside your house that nobody tells you about. He's like, you want a whole house water filter. You want this dehumidifier

58:34

for your whole property. Right. You want these essential oils that diffuse and go through your a you want heated tiles. And I'm like, dude, like, this is fire. And then at the end of it, and he's like, and all these things are expensive.

for your whole property. Right. You want these essential oils that diffuse and go through your a you want heated tiles. And I'm like, dude, like, this is fire. And then at the end of it, and he's like, and all these things are expensive.

58:46

And so If you want you you must be thinking, like, how how much is this gonna cost me? Well, I've just put together a course that shows you how to buy and flip home so you have the money to buy all this stuff. I was like, dude.

And so If you want you you must be thinking, like, how how much is this gonna cost me? Well, I've just put together a course that shows you how to buy and flip home so you have the money to buy all this stuff. I was like, dude.

58:57

Yeah.

Yeah.

58:58

He got me a hook line and sync up.

He got me a hook line and sync up.

59:00

Yeah. That's absolute judo flip at the end there. Exactly. And forget about having a home. You can't afford it. But the way you could afford it is if you like my course, it's start learning how to make money online,

Yeah. That's absolute judo flip at the end there. Exactly. And forget about having a home. You can't afford it. But the way you could afford it is if you like my course, it's start learning how to make money online,

59:12

that's amazing. You did it. You did this with your book. Right? I remember going down the funnel once of your free book.

that's amazing. You did it. You did this with your book. Right? I remember going down the funnel once of your free book.

59:18

And I was like, this is very, very smart. He's got a free book funnel Tell me about this sell like crazy book funnel.

And I was like, this is very, very smart. He's got a free book funnel Tell me about this sell like crazy book funnel.

59:25

How many people have have bought have gotten a book from you from through this? I would guess it's a pretty ridiculous number. Yeah. We've sold a million copies down.

How many people have have bought have gotten a book from you from through this? I would guess it's a pretty ridiculous number. Yeah. We've sold a million copies down.

59:33

But are you selling them or are they free? I thought they're free. Yeah. Like, it's free plus shipping.

But are you selling them or are they free? I thought they're free. Yeah. Like, it's free plus shipping.

59:38

Right. So, like, between we are on Amazon and and whatnot as well. But, yeah, overall, it's we we've sold a million copies through both Amazon and the funnel. And when I saw this, I was like, this is genius because books are not good money makers

Right. So, like, between we are on Amazon and and whatnot as well. But, yeah, overall, it's we we've sold a million copies through both Amazon and the funnel. And when I saw this, I was like, this is genius because books are not good money makers

59:52

anyways.

anyways.

59:53

Instead of trying to make a profit charging nine bucks for a book, you're like, let me give away a free book on teaching you how to sell. And then you would create what I call the yes yes yes no funnel. The yes yes yes no funnel is

Instead of trying to make a profit charging nine bucks for a book, you're like, let me give away a free book on teaching you how to sell. And then you would create what I call the yes yes yes no funnel. The yes yes yes no funnel is

01:00:05

you hear somebody telling you how to do something. To get better at something. They're not selling you anything. And you say, yes. Yes. Yes. That all makes sense.

you hear somebody telling you how to do something. To get better at something. They're not selling you anything. And you say, yes. Yes. Yes. That all makes sense.

01:00:14

That's true. That's a great example. That's a great point. Yes. Yes. Yes. And at the end, you just say,

That's true. That's a great example. That's a great point. Yes. Yes. Yes. And at the end, you just say,

01:00:20

no. I don't have the energy to do that. And at the end, what you're hoping for, the ideal prospect for a lot of these businesses is somebody who is now convinced that you know your shit But they're also convinced that they don't have the time, the energy or the skill to go do it themselves. And you could say,

no. I don't have the energy to do that. And at the end, what you're hoping for, the ideal prospect for a lot of these businesses is somebody who is now convinced that you know your shit But they're also convinced that they don't have the time, the energy or the skill to go do it themselves. And you could say,

01:00:35

if you don't want I'm giving you the playbook, but if you don't wanna do this yourself you don't have the time to do this yourself.

if you don't want I'm giving you the playbook, but if you don't wanna do this yourself you don't have the time to do this yourself.

01:00:41

Luckily, we're here. We do this for you. And you have a marketing agency, for example. So you could teach people you could give away how to do marketing

Luckily, we're here. We do this for you. And you have a marketing agency, for example. So you could teach people you could give away how to do marketing

01:00:48

And people would do yes, yes, yes, and at the end, they would say, nah, but I'd rather you do it for me. You've all you've done is convince me that you are an expert at this, and I want to now enlist you to do it.

And people would do yes, yes, yes, and at the end, they would say, nah, but I'd rather you do it for me. You've all you've done is convince me that you are an expert at this, and I want to now enlist you to do it.

01:00:59

Yeah. And I think there's a caveat to it though. Right? And so, like, what a lot of people do when it comes to book funnels or any of these kind of things is they effectively make the book, like, a thinly veiled sales pitch to do exactly just that.

Yeah. And I think there's a caveat to it though. Right? And so, like, what a lot of people do when it comes to book funnels or any of these kind of things is they effectively make the book, like, a thinly veiled sales pitch to do exactly just that.

01:01:13

And one of the things that, like, you know, I think I started it in a different way. Like, I started it in a position where it's, like, we were getting so much inbound to what we were doing.

And one of the things that, like, you know, I think I started it in a different way. Like, I started it in a position where it's, like, we were getting so much inbound to what we were doing.

01:01:23

You know, we're a premium agency. There's a lot of businesses that couldn't on afford to work with us, and they would always ask us, like, who who else would you recommend? Like, Right? Who's the no frills version of what it is that you guys do? And in the beginning, I was like, okay. Let me try to find some people that kinda know what they're doing and send them their way, and they would always come back bite me in the ass, and they'd be like, hey, you recommended this person, and they just murdered my money. Right? So and so I just decided then I was gonna write, like, playbook to help those people,

You know, we're a premium agency. There's a lot of businesses that couldn't on afford to work with us, and they would always ask us, like, who who else would you recommend? Like, Right? Who's the no frills version of what it is that you guys do? And in the beginning, I was like, okay. Let me try to find some people that kinda know what they're doing and send them their way, and they would always come back bite me in the ass, and they'd be like, hey, you recommended this person, and they just murdered my money. Right? So and so I just decided then I was gonna write, like, playbook to help those people,

01:01:52

to get them to a point where they may not be ready right now, but let me give them this stuff for free. Let me literally

to get them to a point where they may not be ready right now, but let me give them this stuff for free. Let me literally

01:01:58

no holds barred, give them exactly the playbook and not hold anything back. And then maybe in the future, they might come back as a client. And if not, that's complete be fine.

no holds barred, give them exactly the playbook and not hold anything back. And then maybe in the future, they might come back as a client. And if not, that's complete be fine.

01:02:07

So

So

01:02:08

there's a lot of people that just they go the opposite route, and they go, let me build the the yes yes, no fun and let me just make basically the book a sales letter for my core offer.

there's a lot of people that just they go the opposite route, and they go, let me build the the yes yes, no fun and let me just make basically the book a sales letter for my core offer.

01:02:19

And so I was very conscious of not

And so I was very conscious of not

01:02:21

making that, the the the situation.

making that, the the the situation.

01:02:24

Because I wanted to be something like, books is interesting. Books is not like a YouTube video of a real. Right? Like, that book is gonna be around in some capacity

Because I wanted to be something like, books is interesting. Books is not like a YouTube video of a real. Right? Like, that book is gonna be around in some capacity

01:02:33

hopefully long after I am gone.

hopefully long after I am gone.

01:02:35

So you really need to pour a lot of time and energy to make it the best that you possibly can.

So you really need to pour a lot of time and energy to make it the best that you possibly can.

01:02:41

And so, yeah, like, I think that that's the distinction to make is that it's not a bait and switch of, like, yeah, you buy the book and it's just, like, you I'm gonna hold back all the secrets usually. The the secret eleven herbs and spices baby, you're not gonna know them. Right. Right.

And so, yeah, like, I think that that's the distinction to make is that it's not a bait and switch of, like, yeah, you buy the book and it's just, like, you I'm gonna hold back all the secrets usually. The the secret eleven herbs and spices baby, you're not gonna know them. Right. Right.

01:02:55

And you you need to literally lead with your best foot forward and do give them everything. And then If they arrive at that decision, they don't feel like, okay. He's giving me everything but the secret little part that turns the machine on.

And you you need to literally lead with your best foot forward and do give them everything. And then If they arrive at that decision, they don't feel like, okay. He's giving me everything but the secret little part that turns the machine on.

01:03:08

Yeah. I think that's a good, very good point. Awesome. Well, dude, thanks for coming on, man. I knew I would learn some stuff about marketing, but I also got some good life tips and, life wisdom out of this, which is always always a good thing for me. So I appreciate you coming on. Worker people find you or get more about you. Been a pleasure. Thanks for having me on. You can check me at Sabri SuB,

Yeah. I think that's a good, very good point. Awesome. Well, dude, thanks for coming on, man. I knew I would learn some stuff about marketing, but I also got some good life tips and, life wisdom out of this, which is always always a good thing for me. So I appreciate you coming on. Worker people find you or get more about you. Been a pleasure. Thanks for having me on. You can check me at Sabri SuB,

01:03:28

pretty much on all platforms. And if you liked this, you can go to YouTube and check me out. Awesome.

pretty much on all platforms. And if you liked this, you can go to YouTube and check me out. Awesome.

01:03:32

Thanks, man. Of others.

Thanks, man. Of others.

Sync with video