00:00
So does that mean that, like, the vast majority of your real wealth creation has been in, like, the ten last ten years?
00:06
No. In the last, like,
00:08
few years. But you were you you you were broke. I was I would consider myself broke. I would say I started from zero almost in two thousand and sixteen when I launched the machine. I wouldn't say dead broke. I mean, you're a millionaire. You you would you were you worth at least ten? I would say I was probably worth, like, you know, fifteen or twenty in that zone. So not broke. But to me, I was, like, broke. To to a future billionaire, a millionaire is broke.
00:34
Sean,
00:36
say
00:38
exactly
00:40
what
00:42
you
00:44
said to me when we finished our recording with Rob Beauty. I said I think that was the best episode of MFM we've ever done.
00:50
I I don't know. I don't know if I'm just on a high right off of it. But I believe so. People can tell and the YouTube comments, they should tell us. I to me, this was the best episode. We've done four hundred something episodes. How many have you done, Jonathan? Sounds like four hundred episodes.
01:03
That was the number one, my favorite, the best episode we've ever done. The from beginning to end, I'm shocked. So, like, you asked him, we we started getting along really well. And you said, Rob, what's your net worth? And I was like, damn. Is it gonna answer that? And he gave the full answer. We're not gonna say it now, but you it's somewhere in the middle somewhere, but he gave the entire answer where he broke it down. He talked about his I I'm just actually shocked that he said most of the things that he said, and it was amazing. In a great way. In a great way. Stories
01:34
of two companies that he's built, and the stories were phenomenal.
01:38
We talked about net worth, what he does with his money, how he thinks about investing.
01:42
We talked about, like, how he kind of went from
01:45
beginner at business and making all the mistakes to now being really sophisticated and how that all happened in really short amount of time. We talked about his his house, the forever estate,
01:55
the dream that he's been building around and how he does it was we we touched it hit all the the bugs. It had the inspirational, the tactical,
02:02
The, entertaining, the humorous, it had everything that I like in an episode, but in one. So I'm I'm I couldn't be happier right now. So if you use YouTube, Whether you're listening on on podcasts or you're actually watching us right now, let us know in the comments what you think, or if you're not a YouTuber, just tweet at Sean and I. It's Sean VP, like vice president, Sean VP,
02:24
and then the Sam Parr, and add Rob to it and let us know in Twitter, on Twitter, or if you're a YouTuber, let us know there. I'm very curious what you guys think. And, tag Rob, if you can. Give us a wave of feedback I'm gonna send it all to Rob after after the pod to to show him, the the love because I know people are gonna love this. Alright. Without any further build up, Here's the episode with Rob due date.
02:48
Alright. We're live. Rob, we, Sean, you missed it because you're late.
02:52
You're always late. And that's
02:54
dear that's his whole thing is timeliness, and he was
02:58
talking mad shit about you because you're using his face and his time template that he talked about in the last pod. I am human optimization. Was the big the the line from his last time he was on. That's been I think it's, like, in our trailer
03:12
now, And,
03:13
Rob, if you are human optimization, I am human on optimization.
03:18
I am the opposite.
03:20
Yeah. And, hey, look, the beauty of,
03:23
you know, time mastery is you don't you're also it's time flexibility
03:27
and and understanding that life
03:29
is this living experience, but
03:32
Nothing brings me greater joy
03:35
than to know a man that was using my time data
03:39
for customer acquisition
03:41
and knowing that how much I collect my data and how how specific I am with mastering my time would be seven minutes. Have me waiting for seven minutes.
03:51
It even more it makes life more grand to me to know that for you knowing how much I respect and use my time. So thoughtfully,
04:00
that you would steal a little bit from me, even it's funny. You know what I mean? It's very fun.
04:05
Okay.
04:06
That is well played. I appreciate that. We were talking about a bunch of stuff before you hotbed.
04:11
Rob, I wanna talk about that in a second, but you came on, I think, two years ago or a year and a half ago. I don't remember. That was, like, your first
04:20
every I just reread the comments a minute ago. Everyone said the same shit, which is the exact same thing I thought, which was Rob's just a skater,
04:28
he's
04:30
he's smart and does good TV shit and all that stuff, but we didn't realize that he was this profound.
04:35
And that pod, I felt like one is your well, it was like you're coming out as, like, this, like, human optimization thing. Now I've watched you with so many other people, and you've I've gone more in-depth on some of your stuff.
04:47
Is that true? Was that, like, your first time? Like, was that, like, the the artist formerly known as Prince Moment?
04:53
You guys get all the credit. Thank you. That's what I was looking for.
04:57
Hey. Because because because let me give you this. You led out with trying to talk to me about. You did you did no depth of research into seeing what I was up to. You let out with some skate talk and TV talk, and then I went on, like, twenty minute rant to un so that you could understand the depth of how I operate. Yeah. Then the entire conversation
05:17
changed for an hour. They don't know what I mean. And that that that to me is, like, the funniest part of the experience
05:24
was I said, okay. They didn't even. They have no idea who they're talking to. Let me let me lay this out real quick. And
05:31
and, but, again, I I'm so thankful
05:35
that you guys
05:36
the conversation
05:38
turned to because it was also, like, I had been collecting the data using my rhythm of existence, but I'd never shared it before.
05:45
So even then sharing it with you and then you guys reposting it, it really began to, like,
05:51
create the wave and Then you guys put out a
05:55
a little thing that was about what if Rob, how would Rob monetize his data?
06:01
And so you put out this entire thing about, like, how,
06:05
to build an app and and what I would need to charge in order to create a business out of it And it really started the wheels in me of, like,
06:15
like, realizing
06:16
that, man, I need to turn this philosophy
06:20
first
06:21
into then a usable digital product
06:25
that's more intuitive that deeper than an app that's actually a software that allows people
06:31
to realize this level of harmony and overall happiness that I created through this system,
06:37
and which has led to where I'm at today of continually pushing the philosophy forward and ultimately creating a software
06:45
was inspired by you guys.
06:48
We get all the credit. That's nice. There's actually a couple listeners who after they heard that made their version. They were like, dude, he was talking about this. It sounded so awesome. He said he might share it, but we haven't seen it yet. So I just went ahead and I made my own version. It's it's linked to Google Sheet. It was kind of a junky version, but I definitely inspired
07:06
several people to I mean, many people to to look it were to be like, you know, how am I treating my time? And it it seems like you had the kind of the complete balance. You were like, I have my time That's with my wife and my kids, and then I have my work time, and then I have my body, you know, you had it all. So I think that definitely inspired a lot of people to look at it, but it also inspired some people to try to build their own version of that tracker so that they could have the kind of the, you know, the what what gets measured gets managed, that type of attitude around around their time. Yep. And and again, I think it's it's so much more complex than that. Right? Because time's alive
07:40
and your time and experience, your present basically, your whole life leads to this present moment in time.
07:46
And then the energy that you feel at this present moment in time is ultimately
07:51
the quality of your reality that you're in. Right? So time ends up being this much more important aspect
07:58
of learning to manage. And then you're changing all the time. The world's changing. You're selling companies. You're starting new companies. You're Kids are growing, all these things. So, like, managing your time and how you stay balanced is constantly changing as well as you change So it's this ongoing focus
08:18
in my life
08:19
that it's this con constant assessment and and adjustment to lead me towards a better
08:26
probability of a better future experience,
08:29
and that's what's difficult when somebody makes their own app. There's sort of a philosophy and a rhythm and a process that I think I need to that I'm creating in the software that makes it much more intuitive based off of the type of personality you have and the way your life rolls.
08:45
To get it to actually work because otherwise it just feels like you're making checklists and and making data and then it gets too difficult and it's over. You know? Before you joined, Sean, we were talking about Andrew Huberman. And the reason why we were talking about him is because
08:59
both
09:01
I I like to skate. Rob is a skater, hardcore, obviously, professional
09:05
skateboarder, and Hebrewman loves it. And we are talking about that.
09:08
And I don't know if you know what momentous is, Sean, but it's like they're they're one of the main advertisers
09:14
on the Hebrewman pod And they're and it's Andrew Huberman says, like, this is the only protein that I like. So, obviously, I bought a ton. That's what I drink every day. Oh. And Rob was, like, And I is it Jeff? Is he the CEO? I I'm supposed to talk to Jeff. Jeff is the CEO. Yeah. Yeah. Yeah. I'm supposed to talk to Jeff because Ken Wrightout introduced us. He was also on the pod. And anyway,
09:35
Rob was like, yeah. Yeah. You know, that's cool. It's amazing to see what how fast that business grew because of Hebermann's
09:43
you know, promotion, you know, you know, I cofounded that company, not too long ago, and it's just crazy how fast it's grown. And we are like, Wait. What? Rob, you cofounded momentous protein?
09:54
Yeah. And look, in in and here's the thing with momentous protein. I co founded it with Matt Wann,
10:00
in two thousand and sixteen.
10:03
The when they brought it to me, he had a vision for creating basically the most premium supplements that the market had ever seen, the Ferrari of supplements. It was called Project One at the time.
10:16
And,
10:17
Matt's was foregoing
10:20
his
10:20
first year of Harvard
10:22
to build this company. He was eighteen years old.
10:25
And his father,
10:29
Mark Waughn hadn't been one of the big investors in my professional skateboarding league So I had, a relationship with him and said, you know, I would do this project with his son. First thing we had to do was rebrand it. Right? It really, like, create a name and and a soul into what is the absolute pinnacle
10:47
of supplements,
10:48
momentous.
10:49
Right? And all the way down to where I even you know, went through the whole process of even making that logo. You know, like, to me, that m is, like, this timeless, extraordinary logo,
11:00
And, and, Rob, that that's you in Photoshop or this is, like, a creative agency pitching you guys. How does that happen? You take make a text Well, this has been literally an illustrator
11:09
of the agent sent some logos and me cutting up the agency's logo and being like, no. Get rid of there was a circle in the middle. I'm like, no. This is like, look at this. It forms like an m in a mountain. Like, Like, get rid, like, I literally
11:23
cut and pasting in my illustrator, the momentous logo. Love it. And so we launched that company and what happens?
11:30
We don't sell a thing.
11:32
We don't sell a thing. What do we got? We got the most old
11:37
like, protein in the entire industry. It's like it's like thirty five percent above, like, every other protein. Like, it's like literally Nobody buys it.
11:48
Nobody buys it. Now you what do you got? You got a eighteen year old CEO.
11:52
This kid doesn't even every single day is another thing of like, oh, that's what happens in business. You're
11:58
you're if you wanna talk about the headwinds of no man's land in the pain of launching a business
12:05
with an eighteen year old genius, right, because he's brilliant,
12:09
but he was eighteen.
12:11
And didn't even understand anything about a company. You can't advise
12:15
somebody into running a company. You know what I'm saying? You have to fight fire, learn the battles to ever learn how to operate a company.
12:24
Long story short,
12:26
this this business
12:28
never got off the ground for years.
12:31
And I finally now he's older and, like, I'm like, look, man, you've got to make a decision.
12:37
Like, you've tried everything. You've done all different types of partnerships. You've made all different types of verticals of product.
12:44
It is the Ferrari of supplements. It is absolutely the purest and best. You kept it real,
12:50
but you just can't find a market for it.
12:53
Like, you either have to sell it or you have to find somebody to merge with, but you gotta move on.
12:59
Like, you can't, like, spend your your now twenty three. Like, you learned everything. Go fig take this skill set that you learned and apply it to a business that has
13:09
a a more,
13:12
relatively faster growing opportunity. What were the sales? What what what were the annual sales when you you had that conversation. Oh, I wanna say a few million and just losing money year over year. And And how much did you put in yeah. How how much did you put into it to start I put in
13:30
shoot. I wanna say not much, like, two hundred thousand and the first
13:36
like, like, at the beginning to get it off the ground, then another hundred thousand, three hundred thousand, maybe.
13:42
Do you split equity when you do that? Like a And I got thirty percent of the Okay? Okay. So so now,
13:51
man, raised so much capital any which way but loose. You know, now I'm on the board. I'm in board meetings. Like, and there's I'll tell you what, nothing nothing is painful
14:00
as board meeting after board meeting when there's no revenue growth. And you're just burning capital, trying to figure out how you're gonna tell a story to raise more capital to keep dream alive.
14:11
That went on for a significant amount of time. We got incredibly diluted,
14:16
and then
14:18
be it was just like, hey, man, you've gotta make a decision here
14:22
on, like, what you what your life looks like.
14:26
Forget about forget about this company. Forget about this investment.
14:29
Like, you now, like,
14:31
are you you forego
14:33
going to Harvard.
14:35
To build this company. So you essentially,
14:38
like, stepped away from from this big education, which always, like, in the beginning,
14:43
I was like, this kid's too smart to go to school while he should just go start the company. He doesn't need to go to school. Like, as I have kids and I'm older, You know what I mean? You know, like, seven, eight years later, I'm like, man, I I was, like, the bad uncle by advising him to not go to Harvard. And I'll do this company with you gassed him up. Right? Like, I
15:03
I think he should have went to Harvard in hindsight.
15:06
But again,
15:08
like, diluted all the way down. He went out and found
15:13
the business that Jeff was running at the time that I actually man, I I looked at it in two thousand fifteen. And almost did a deal to own half of PR, lotion, and and the amp product because of
15:27
how much I believed in the IP.
15:30
Of of what they developed because it was built through this,
15:35
biopharma group that I was doing deals with back in fifteen.
15:39
In my early days of hustling.
15:41
And
15:42
they merged, and in that merger,
15:46
Then they did a deal. Now they're joint companies that the whole company becomes momentous,
15:51
and then they they lock in that humor bin deal.
15:55
And then the business exploded
15:57
overnight.
15:59
Overnight. Wow. Overnight. And do you know how how how much did it grow by?
16:04
Like,
16:05
man,
16:07
like,
16:08
twenty times.
16:09
Right? Like, it, like, it went, like,
16:14
It is it is now, like, poised to, like, now make a real run. And I would
16:21
attribute it to the one for one,
16:24
like, media
16:26
to consumer that Andrews Huberman was, to the product. Right?
16:31
So we could never find an audience. It didn't matter how much, like, ad spends we did, where we spent it. We had deals with NFL teams at m MLB teams and all these athletes and all this stuff, but it was when it finally landed with someone whose core
16:47
media is their authenticity
16:49
in,
16:51
the science side of human optimization.
16:54
Then he's saying, hey, Andy's has this massive platform. Then he's saying, this is the very best supplements because they are in fact the very best supplements
17:04
when you tie those together. Boom.
17:07
That thing goes. You know what I mean?
17:10
That's a amazing story. But what do I have now? I don't know. What do I have now? Like, four percent.
17:16
Do you know what I mean? Like, I'm getting alerts. So now you know, call it nine years later,
17:21
or seven years later, I already gave up on the brand. Don't even, like, claim it, like, looked at it when they merged as an exit, And now it's just, like, completely exploded. But, you know, and yes, I'll get, like, a return on my three hundred thousand that would be significant
17:38
to,
17:39
you know, probably a regular investor, but, you know, for me, in the co founding game, you know, I looked at selling that business for a hundred million in under five years
17:50
and having twenty percent of it when I when I measured that out in sixteen,
17:55
versus, you know, selling it eight years later
17:58
and making a million
17:59
dollars wherever I end up getting diluted on the end and, like, okay. Cool. You got, like, two and a half times your money, but that's, like, that's not why you play the game of venture creation.
18:11
That was
18:12
I think that was my perfect. So that might be my the favorite story that's ever been shared on this pod for a couple reasons. One, you told it great. Two.
18:20
It had it had all the the drama, the elements,
18:23
to it. And three, you're very honest. Like,
18:26
most people that come on this pod
18:28
we're like, how much did you put in? They're like, ah, handwave. We're that we're like, oh, it's doing well now. And then they're like, yeah, it's doing well, but they won't say that last part, which is like, yeah. But you know, been eight years. I got diluted. And honestly, I'll make kinda fuck all on this. And and I I really, the game I'm in, you know, that's good, but the game I'm in is to create to create x. Very honest, I I want people to appreciate that because that is so we do we've done a hundred plus guests of people that are from all walks of life. People that are post economic already made it. They have no incentive to kind of, like, to to not fully be honest with with the situations.
19:01
And, it is very rare to hear that. So I I really, really like that. I got two follow ups for you on things you said there. The first is you said you kinda think maybe you should have gone to Harvard. And I think that's an interesting question that applies to a lot of people, which is, like, Should I go to college?
19:15
I kinda feel like, you know, people who make it, they're like, ah, you don't that's not where you learn it. You learn it in the real world. It sounds like you were kind of in that boat. But you said maybe you changed your mind as you maybe Richard or with your own kids. What what's the thinking there? What is it he should have gone to Harvard because the company wasn't working, or you came to appreciate something else about the value of college. I think I've come to appreciate the value of college above all.
19:36
And as someone who quit high school
19:39
and started his first company at seventeen, You know what I mean? Like, I'm
19:44
I think about the But but do you pre appreciate college or Harvard and top twenty colleges?
19:47
Well,
19:50
Harvard obviously has a higher level of, like, prestige,
19:54
but but what I
19:57
never understood even back then
20:00
was the
20:02
looking at business in a multidimensional
20:04
way, learning everything about business, understanding
20:08
product and and supply chain, understanding brand and marketing, and customer customer acquisition,
20:15
understanding
20:17
sort of management and hiring and teams, like all of this,
20:23
and understanding
20:24
sales and then understanding operational side, really understanding the financial side, knowing that all of those have to integrate into a financial model that you've got to believe you can execute
20:35
because that's how a business actually becomes successful
20:39
is when you project
20:41
what you're going to do when you actually do it, not project
20:45
a fantasy,
20:47
so you can raise money. Right? And I think that going to business school, you at least
20:53
leave with the fundamentals
20:55
of that and and have a general knowledge that when you step out into the real world and really try to build a company,
21:03
you're you're at least going to have a foundation
21:06
of what you're launching off of versus what he did, what I did when I was launching all these companies when I was young, all the way into my thirties. Or what he did at eighteen,
21:17
you're you have such little general knowledge of how it all works because you're such an optimist, especially when you're really smart,
21:25
You can figure things out fast, but there's just too many things that you don't know
21:30
when it comes to, like, the cities of building something like a business, you know. Right.
21:37
And then, my second question was do you,
21:41
This is a little nerdy on the protein side, but how did you actually go about creating the cleanest supplement? Because I've thought about this many times, which is,
21:48
There is definitely a market for people who want. This is the highest quality purest grade best best for you product, and they'll pay the extra twenty bucks per bag to get it.
21:58
And when you when you look, I think the supplement industry is notoriously dirty. Like,
22:02
you know, the the place where they make stuff. They're, you know, you it's if you test these things, they don't turn out very well. So did you guys do anything radical to actually achieve that result, or was it just finding the right partner and then that was it? It it was It was first, like, the people who helped develop it, right, were all, like, the trainers and, for the forty niners in the Celtics, right, then
22:23
It's all the certifications
22:25
that make the,
22:27
I can't think of their exact name, like grass, and infosport,
22:30
whatever these interest board or whatever they may be, but these certifications
22:34
that are very expensive.
22:37
Right? So now, like, the layer of edit what does that do? Man, it just keeps putting pressure on price and margin.
22:43
Right? Cause there's just a certain point where it's like, Man, it's so expen more expensive
22:49
to even the people that really
22:51
care, is it making enough of a difference?
22:55
Right. For the absolute premium. The and to me, absolutely, we'd find a consumer, and that consumer never showed up until Huberman
23:04
said
23:05
to that audience,
23:06
which converted Sam and now has Sam talking to Jeff. Like, you it's like that level of authenticity.
23:13
The product backed that up but it we never found that level of media
23:18
that could
23:20
validate it to reach a large enough consumer base that would be willing to pay that extra amount of money. It's a dice roll when you when you launch a business to do it like that, you know. Need to get in the certification business, I think. Yeah. That sounds like the real business opportunity in there.
23:36
This is cruelty free certified inc Yeah. We we will we will certify everything for y'all for for the low, low price. By the way, it's funny that, like, Joe Ogan is like bro Oprah, but now Tuberman is, like, Doctor Phil or doctor Oz or something, like, of the of this kinda, like, the guy media game where it's the the the doc if the doc says, this is the way to go. If he says this clean, you know, he can move a lot of product, like an unbelievable amount of product in a short amount of time. But look, you think about it's like when you think about the depth of him and how he approaches it, like, you know how deep it is.
24:09
So it's like you he's earned that respect from you. And and so it's like you don't have you don't question whether or not Nike's going to put as much effort and innovation as they possibly can into a running shoe. You don't even look into the technology. You pick the color and which one feels the good, you know that they're gonna do all the work to get it there. Developing that level of authenticity
24:32
is incredibly difficult, you know, because there's a lot of other people that are Cuba esque
24:37
that do not have his depth
24:40
which in turn does not allow
24:43
or his process that you believe in, which in turn doesn't allow them to carry the same weight. That he does. And that was probably just a straight cash deal when you guys bought that ad spot, I would imagine. Right? Yeah. I'm not entirely sure. I was involved in the company at that point. I'm not I'm not entirely sure what the what his deal is.
25:03
But whatever it is,
25:06
He he got underpaid.
25:08
He
25:09
whatever it is. Hey. Whatever.
25:11
It was too little.
25:14
Look. I am not privy for what it is, but whenever it is, they got a deal. You know what I mean? It's like, just know that. What are some other, venture creation that you've been up to? That was one amazing venture creation story. You got me hungry for another. Do you got any other interesting things you've been talking. And how many have how many have you even done? Have you done you've done dozens of these? Yeah. I've done a bunch. I've done a bunch. You know what I mean? And and that's and here's the beauty of it too. It's like, I've made so much money,
25:43
right, that I'm
25:45
You can play the game more honest,
25:47
right, which in your you're not really you're judging yourself off of your I r r. But you are not, like, once you get to a certain point, like, you're playing the game
25:58
for the speed of the IRR and the scale of the IRR and its potential. Because when I started the game, I wanted to build fifty to seventy companies,
26:08
and make,
26:10
you know, own
26:12
twenty five to thirty five and sell them for
26:15
between, you know, fifty million and a hundred and fifty million and make twenty to thirty each.
26:20
But when, you know, you sell a company for two hundred million and get, you know, a hundred and fifty million,
26:27
you know, you're like, well, that's way more fun.
26:30
Like, how do I how do I move this number from, like, making,
26:35
you know, fifteen to thirty million a deal to, like,
26:39
you know, fifty to two hundred million a deal. Right? You just begin to change as you're sort of evolving.
26:45
And what do less deals?
26:46
You wanna do less deals. Right? And then you you wanna be much more focused on the opportunity.
26:53
And then
26:55
like, focused on all the lessons learned. Would I start a supplement brand with an eighteen year old ever again? I would not. You know what I mean? Like, and
27:04
and so let me give you an example of an an opposite version. Right? So
27:10
I was approached by a really, really,
27:14
seasoned
27:15
CEO
27:17
who had just built a company and sold it was a footwear brand called Grates.
27:21
Okay?
27:22
So
27:23
I also owned a pair of those, man. Right? So so you understand him as a brand and him as a brand builder and as a CEO,
27:31
like, you know, and he had an idea he wanted to share with us. And it was in the beauty space, and he essentially presented to us this concept
27:41
of,
27:43
filtered shower water is this overlooked
27:47
cornerstone
27:48
of creating
27:50
your beauty routine.
27:52
Like, your water is filled with all this garbage that dries out your hair and dries out your skin. It does all this stuff yet. For some reason,
27:59
There's no no one's approach
28:02
beauty
28:03
and filtering the water. Right? So we do all the and and again, so, okay, wow. This is super interesting.
28:09
Then now you look at it from a business model. Right? Then it's like, oh, wow. Now it's reoccurring revenue. So it's a single bit of hardware. That now the filters have to be replaced. So now you've got this reoccurring revenue.
28:21
Now it's a super experienced CEO that as as a depth of knowledge in in DTC So it's not like, you know, a lot of times you'll find a
28:30
a an experienced CEO that came from retail who just oh, it's I wanna build an Amazon business, right, because retail's so hard. Like, anytime you find people trying to transition to what they think is an easier way to create sales,
28:44
is always a red flag, but it but again, now he has the the understanding the knowledge, and now it's like, is this space valid?
28:53
So we do the research. What do we do? We go and look at the entire space of all of the filtered shower heads. The entire market, it is tiny, tiny, tiny,
29:03
under a billion dollars. Right? And he wants to charge a hundred and thirty five dollars for the unit
29:10
thirty five dollars for the filters.
29:12
You know, you can go to Home Depot and get a shower filter for, like,
29:17
nineteen bucks
29:18
You know, there's, like, one premier premium one that's sold by a beauty company that's, you know, kinda chromie or whatever. That's, like, ninety nine dollars, a hundred dollars, but like, no movement.
29:30
And so when you look at that opportunity,
29:32
you look at it, like, it it's as clear as can be. Where it's like, man, this is either pure white space,
29:39
and there is a real opportunity to, like, make this matter in beauty and make a massive business
29:46
and
29:47
or it will, like, literally just not work. It is, like, so pure, but then the the tantalizing side is
29:55
Well, boy, if it works,
29:57
man, it's like think of the friction it takes to get a shower head in.
30:03
But, man, think of how low the churn will be on the subscription because it'll be way more friction to to take it completely out to
30:12
stop your,
30:13
reoccurring,
30:14
like, subscription every two months,
30:16
then it will and put back your old shower head Like, that made it this incredibly
30:22
compelling
30:24
concept.
30:24
And and by the way, for the listener, this is basically your shower head. So I don't even I don't even think most people know this, but the shower head, it's not that hard to remove. You can kinda do it yourself. And what you're and and it's Jolie. Is this Jolie? Is that how you say it? Jolie. Yep. Jolie. And you, basically, they give you our because I've seen this company. They killed it in year one. I think they did four million in sales in the first year, do you basically they send you a thing, a new shower head, you they send you a wrench, you put it on there, and then you put little, like, filters and packets. And I think they smell nice or something like that. And they might have some type they might have some type of, other good stuff in there. But the the premises is that
31:00
for all the really hardcore health nerds, they're afraid
31:04
of some of the chemicals and minerals that are in city water. And so they want this to be better.
31:10
And
31:11
I have friends that have, like,
31:13
what's that one,
31:15
like charcoal water filter that's made out of metal that they they do that for their home. Like, they do these really, like, ten thousand dollar projects for their home. And what this product is is that for a shower head. Did I summarize that and think if that's correct. And it's the efficacy of it.
31:30
Right? And then how did they launch the company? How were they able to go to four million. And now this year, you know, they'll do close to forty million
31:38
is that they,
31:41
they opened it up by, like, putting in your ad your your zip code so you could see all the contaminants in your water. Nice. So how they did all their initial customer acquisition is they got all the data
31:55
of what it because the sit the the water departments have to for it, all the contaminants in the water.
32:01
And so they scraped all that data. You put in your zip code and then you got
32:07
a complete report of all the stuff in your water. That's how they did customer acquisition
32:11
for months before they even had the product out.
32:15
You know what I mean? Then they did pre orders before it launched. Right? Then what were we all hanging on for? What's that first quarter of churn? The churn was at like
32:24
you know, one point two percent,
32:27
like, of the subscription. It's like everything about it. And then it was just growth month over month over month Then, like, they just keep evolving.
32:37
Like, they launch
32:38
an air wand in the grocery store. They have a giant play and you can buy them an air wand. Right? The it's like the entire process of how they did it overnight
32:49
because you gotta think How do you value a business like that? That that business is valued at at two hundred million plus
32:56
in a year and a half because how are you how do you really look at that where it's like, yes, it's selling hardware
33:03
month over month, but then it is stacking subscription
33:07
dollars.
33:09
Like, so it is it is this extraordinary
33:12
hardware
33:13
subscription service that is incredibly rare
33:16
that has made it so valuable overnight. He built the company with three people Where the primary investor, it's profitable and never raised another dime ever again.
33:28
Chef's case.
33:29
What size check you do on that one? Yeah. I did eight hundred in that one.
33:34
So that's I mean, that's that's that's substantial, right, for an early stage startup.
33:39
I mean, you know, I will I'll go. I go. I'm I'm all over the place, but I'll go up to ten, you know what I mean. So when I think eight hundred, I think it's, like, kind of small.
33:49
What's been the biggest bet? Like, where where have you plowed in something like ten million into? What what type of bet was that? I did
33:55
You know, when I, my professional skateboarding league, my production company, merged in with nitro
34:04
circus and created thrill One Media. And then we sold thrill One Media for three hundred million.
34:09
Right?
34:13
Of which,
34:15
we got two hundred million. Right? And this was sort of, like, the the layering in of my production
34:19
deal.
34:22
And then the group that
34:25
bought
34:26
thrill One, I invested ten million with them to buy me
34:33
as
34:34
and then did a separate deal
34:37
as it relates to having a bigger stake in the production company
34:42
that I sold and my league and the overall sports property.
34:48
Because I knew,
34:50
during that that transaction, I knew I was gonna negotiate for a bigger television deal.
34:56
So I basically leveraged,
34:59
you know, my ability to go and get a lot of value for the company.
35:04
So I got all this equity back. They just paid me, you know, close to two hundred million. So I used ten of it and to invest in buying me so that I could, you know, turn around and hopefully make another,
35:17
you know, you know, not not nearly as much, but hopefully, like, another, like, hundred to a hundred and fifty off of it a couple years down the line. And and and when you say we, is that, like, DearDek Family Office or is that, you don't have a phone. Right? Yeah. It's just your family office. Just my money. Yeah. Like, no. I this is all my money. So I and I just run it like a family office. And I just look at that as where I would deploy venture capital. Right? So if I just deploy capital into real estate
35:44
and ventures that I have a much more control over, and or I have
35:49
a higher leverage or position.
35:52
But it was amazing. Think about this. It like, in the closing of the deal, I had to not it was the most money I made in one shot. Right?
36:02
And the most, like, I had invested at one shot and a venture. So with the, like, here on my, you know, closing that deal in the Zoom call,
36:12
it was the most I made and the most I invested in in one
36:16
one one here here with, you know, whatever, like, I, whatever my, like, final check off on was it. But again, what are the stakes of it? It's whatever. Know what I mean? I look at it as it's fun and, like, I'm underwriting the business because I went and signed a massive television deal So I'm underwriting that entire roll up,
36:37
like, and it's amazing partners. It's Dana White and the the Fortita family who own the US So it's like even being close to them and knowing them for so long,
36:48
just makes the joy of of even partnering with them fun and exciting.
36:54
And I dedicate very little time to it. Right? Like, I I still
37:00
and help help sort of adding the vision and how to continue to evolve and and grow it. But I, you know, continue
37:07
to shoot television
37:09
at an even much higher scale. Like, now I'm shooting three hundred and thirty six episodes a year, up from two hundred and fifty two.
37:18
That's still at four percent of my time.
37:21
That's, you know, essentially five hours a day
37:24
twit four times a month for ten months. Right? Like, is essentially what it is, but it's underwritten the entire roll up It is, you know, a billion dollar television deal over a seven year period with the production and everything involved. I get all my talent money. But then I'm also leveraged into
37:44
the rollup and the production company again to sell it again.
37:49
And it's it's
37:50
it's just squeezing
37:53
water out of a rock. You know what I'm saying? It's like you're looking at opportunities
37:58
inside
37:59
every deal. You know, there just isn't a world where I'm just looking at, like, where are the ways for me to add leverage
38:07
create opportunity in each one of the ways that I look at every one of these deals,
38:13
each and every time
38:15
who are some of your business,
38:17
advisors, mentors, friends that are helping you develop this muscle? Cause, you know, you go from and and anything you wanna do, you go from belt to blue belt. Eventually, you're you can become a black belt. And it sounds like, you know, when you started, you were more of a white belt like everybody. And now, you know, looking at structures, looking at ways to double dip, looking at ways
38:37
to, you know, measure. Okay. I'm on IRR, but also I should be thinking about the gross dollar amounts. And maybe fewer deals, but bigger deals. Who have you learned a ton from that, that you you you respect either as a friend or mentor, on the business side? Man, I, you know, I don't think anybody plays the game like this that I know that's in my circle. You know, I think it's a it's that experience
39:00
And it's that, like, continually
39:03
looking at every deal, multi dimension.
39:06
Right? And I think, like, the gift that I actually add early on is I used to look at media and marketing multidimensional.
39:13
Right? So, like, in the early days, I would you know, be able to look at, like, a television show and how are all these ways that I can monitor, monitor, monetize it. Right? Like, how do I own the rights of media and then I could sell that to different people. Like, I
39:27
always looked at opportunity multi dimensionally,
39:30
but I didn't understand how to build and create value in business.
39:34
So I never looked at business multidimensional.
39:37
And I just think I'm at once I taught myself really how to look at business holistically and how create and build businesses to sell, creating value that then I began to look at, you know, how can I
39:50
see all of the opportunity in these different angles
39:54
in order to,
39:56
you know, create the most value for myself? And a lot of times, underwrite risk You know what I mean? Like, if I didn't know I was gonna go and sign that mega television deal, I wouldn't have put in the ten million. But I but then I said, well, what if I go and sign this deal much additional equity will you give me for my ten million? Right. Then they're like, oh, if you go and get that deal, then we'll give you twelve extra percent know what I mean? Like, then it's like, okay. Now I'm, like,
40:21
you know, I just made my, literally overnight, made my ten million worth, like, sixty million.
40:27
And and underwritten
40:29
it off of the deal that I'm going and making hundreds of millions of dollars
40:34
to just do.
40:35
You know, so it's like you're and at the end of it, and keep in mind, through all of this, I work less now than I've ever worked.
40:43
You know what I mean? Through optimizing my time and getting more and more efficient of how I use it, I work at at at about a forty hour week.
40:51
To manage my family office, all of my venture portfolios,
40:55
and shoot television, and a podcast.
40:58
You know what I'm saying? All of that is without a forty hour week. You know?
41:04
This data is wrong. April freak time.
41:07
Have you heard of HubSpot?
41:09
HubSpot is a CRM platform where everything is fully integrated. Well, I can see the client's whole history recalls, support tickets, emails,
41:16
and here's a test from three days ago I totally missed.
41:21
HubSpot, grow better.
41:23
What do you think you're worth at this point?
41:26
So you have you have liquid and you have obviously illiquid.
41:30
What do what do you think the the kind of the old the n word, the net worth is at.
41:35
And do you do you have a goal with that? And last podcast, you go, I need to be a billionaire. Like, I deserve So, like, yeah, where are we at? You remember that line? It was a beautiful line. No. No. I don't, but that's really funny. It's like, I am, you know, I was doing because you gotta think, like, you know, I have this I I in between our last call, I I had this I hired an amazing CEO that came from a family office structure.
41:56
I needed somebody that understood business understood sort of the dynamics of a family office, but was also young and and excited to go on, like, a a journey to a billion dollars. Right? And so I have modeling for just my cash flowing assets that take me to a billion, like,
42:14
forget about, like, any of your venture stuff and building out,
42:18
sort of your pathway through the business side.
42:22
Like, I have modeling out to the year two thousand and fifty, like, that I have fully integrated on all
42:29
set classes that I'm even investing in. Now where do you make the billion dollars? You make it either slowly over time at compounding
42:39
or in big chunks. Right? So if today,
42:43
I'm
42:44
my net worth of all of my ask that's just a little o just under three hundred and fifty million. Right? That the
42:52
the pathway
42:54
there's the slow long pathway to a billion. That's easy through compounding, right, because of because,
42:59
the material What do you assume? Just like seven or eight percent?
43:02
Correct. Right? And with the the the buildings now, you gotta think about the way the buildings work and the real estate work is I'm getting five to six percent cashed like, tax free cash, but I'm still getting
43:14
seven to ten percent,
43:16
equity growth over the long term
43:19
and
43:20
and some of those are, you know, so, you know, call it with the cash fifteen, sixteen percent IRRs, but a lot of the buildings that I've
43:29
sold, I ended up with, like, thirty five and and forty two percent IRRs. And what do you do with that? You ten thirty one exchange it. And and you get new buildings on an ongoing basis. So, like, that real estate, even side of it,
43:43
is compounding in a unique way. And then with my cash, you know, money markets are giving you five percent right now close to five percent. And then I keep
43:53
a significant amount of liquid dollars in in sort of new vein high yield funds
44:00
that kick off around a blended ten percent that aren't gonna grow,
44:04
but you get cash for your cash. You're making so much cash off of your cash. Then you're making so much cash
44:12
tax depreciated
44:13
cash off of your,
44:17
off of your real estate portfolio.
44:19
That you, you know, when you look at all of I look at that, I call it the modern cash flow portfolio where it's just that cash is underwriting
44:28
the spence of my life in the family office. Right?
44:32
And so I don't even, like, when I have these big exits and when, you know, all the money I get made from TV,
44:38
I look at all of it through the lens of how much am I actually making post tax
44:44
per hour.
44:45
So, okay. It seems like I'm making a lot shooting television so efficiently, but,
44:51
and how much time I actually work on the dirty machine and the actual,
44:56
venture side of the business when you look at long term capital gains versus ordinary income, but boy, when you look at the amount of time I spend on that cash flowing portfolio in real estate, it's a couple hours a year.
45:09
And so what do you have as a as a dollar per hour goal? Like, what do you what is good for you? What is bad for you? Right? So, like, everybody
45:17
has a, like, you know, if I do something that that saves me a hundred dollars, I go return a blender to the store. That wasn't a saving of a hundred dollar. It was it was a loss.
45:25
I'm looking at a million an hour as the goal. You know, and that's your goal, like, as it relates to energy and effort that's put into it. Right? And and, you know, because I I it's fascinating when you look at how much money I make from television,
45:39
and then what that ends up being
45:41
like, post tax and fees,
45:44
even though it seems like a limited amount of time because I and it's only four percent of my time, but seeing all of them through that lens?
45:53
It's a way more interesting way to view it all. You know what I mean? Because sense it and again, it goes back to time.
46:01
It's like when you because what life do you wanna live? Right? And and where do you get time? Where can you buy time back? But ultimately,
46:10
where are the places where you make the most money? And people don't believe in them. Like, this idea of passive income.
46:18
Passive income is not buying a building that you've gotta operate
46:22
and you're constantly dealing with, like, trying to keep it rented and things breaking and trying to make decisions, that's not passive income. In real estate. Passive income is when you give money to an operator,
46:34
and they give you cash back for your money. That's when you're doing nothing. Now you're you're what you have to get good at is evaluating
46:43
rules and and and creating principles
46:46
for the type of operators you'd be willing to deploy capital with so that you know that they're world class
46:53
and that you, what they say they're gonna do that they do, which in turn, all you're doing is reading statements and putting a little money together or putting a little bit of time to think through strategy,
47:04
future strategy a few times a year.
47:07
That's the the difference on the way you choose to get into an asset class. You know? And based off of the last pod, you you were saying how, like, I I think you said, I think you're forty seven now. Right?
47:20
You said on the last pod that basically
47:22
I think you said into your late thirties, you'd screwed a whole bunch of shit up. I think when you were trying to raise money from,
47:28
I forget the the the VC or PE company, but you're raising money for something and you're like, dude, my business sucks. I'm losing money. Turns out, I was wrong. So does that mean that, like, the vast majority of your real wealth creation has been in, like, the ten last ten years?
47:43
No. In the last, like,
47:45
few years.
47:46
But you were you you you were broke. I was I would consider myself broke. I would say I started from zero almost in two thousand and sixteen when I launched the machine. I wouldn't say debt broke up. I mean, you're a millionaire. You you would be were you worth at least ten? I would say I was probably worth, like, you know, fifteen or twenty in that zone. So not broke. But to me, I was, like, broke. To to a future billionaire, a millionaire is broke.
48:10
Well, yeah, but but he he described it. He was like, in my thirties, he's like, I I spent this, this, and you you said phrases, like, I had nothing. And I was and and I But but I would tell you that the majority of this wealth
48:24
was all created
48:26
between two thousand eighteen
48:28
and two thousand and twenty two over that four year period. Right? And now it's exponentially
48:34
scaled. Right? I don't even, you know, when I think about sort of how I've I
48:39
I'm I kind of I very conservatively,
48:44
valued adventures that get me up to the three twenty five zone. I could easily push those to I could easily say those are
48:52
are, you know, push me closer to four. Right? And but it's also, like, then, okay, what is how do I wanna continue,
49:00
to create, like, bigger opportunities in the future? Cause I'm always, like, five years into the future,
49:06
the same way I understood in two thousand sixteen. Here's the strategy.
49:10
The strategy worked. Only it was bigger than I had anticipated. Then all these other additional things had happened, I had the clarity of, like, this is what I was going to do, but then that clarity, the universe conspired to create more opportunity that I capitalized
49:24
off of and got to this scale that I could have never imagined in such a shorter amount of time.
49:30
And all it does is make me see further and clearer on how I can get the scale even bigger, which leads me to believe,
49:38
compounding, I become a billionaire over time,
49:41
but I I believe I can create some ventures
49:44
including the software that I create that and the platform that I wanna build speak to that core audience
49:52
that I believe I will be able to monetize it at a much higher scale and a shorter amount of time with my existing
49:59
portfolio of assets.
50:01
And if you Google your name, you'll see, like, you went on a little bit of a buying spree where you're buying, like, I think four really, really nice
50:09
homes in,
50:10
LA,
50:12
but I thought it said that I thought there was a quote saying you're not gonna live there. That's rentals.
50:17
A, is that true? And, b, what type of real estate are you actually buying that you consider cash flowing real estate versus just personal.
50:24
Yeah. So I would never buy a house rent. That's like I didn't think so. Uh-uh. I I thought it said I I I thought it said that maybe it was, like, on the, what's it called, like, the dirt or, like, the real, some something like that? Yeah. Really what I did, and this look, this is gonna lay. This will this this will give you a this is this will give you an, like, clarity on how much money I had
50:46
and how dumb I was
50:48
in two thousand and fifteen.
50:51
Okay?
50:52
I, like, had met, like, my wife
50:56
Like, all I wanted to find was a
50:59
forever home. I had, like, realized in fourteen, like, I had began to develop, like, like, like, learning everything about business and everything because you gotta think. In two thousand and thirteen,
51:11
I was dumb as dirt. I was at the bottom. I didn't understand business. I didn't understand anything.
51:17
I hired all the consultants and all the groups and began to formulate
51:21
everything I needed to learn to speak the way I'm speaking today.
51:25
And and the strategies of what money is, where do I want to invest it? Never even heard of multifamily units in two thousand and fourteen.
51:33
Right? Like, all of this, I I then took all of my money at the time. I had
51:41
The all the money I had to my name in two thousand and fifteen, it was twelve million dollars in cash, moved it all to cash,
51:49
Like, because I had money and all these different brokers that didn't know what it was.
51:54
Here I am in two thousand fifteen with a vision.
51:58
For, like, how I'm gonna create a venture studio, the Dyrdek machine, and the whole thing.
52:03
And I'm looking for, you know, I just gotten married
52:07
and I'm looking for,
52:09
a forever home
52:12
or a place to buy
52:14
and
52:15
I find the most
52:18
heaven
52:19
sent
52:20
piece of land
52:21
that god has have ever created in a gated community
52:25
in Beverly Hills.
52:27
That is a, like, this gated community to a private road to a four acre promontory
52:33
with unobstructed
52:35
views of the entire
52:37
LA Basin
52:38
Hollywood sign of the most extraordinary
52:41
property I have ever stepped on in my life
52:44
and paid ten million cash for it.
52:49
And then took launch this dream
52:52
with two million.
52:54
You know? Because I was like, oh, man. Is my destiny
52:58
to build a house and live on this land forever. So it's just land. It was just land. Just land. Call it forever estates. And I I have since. And so in that neighborhood,
53:09
like, where it is, I have bought multiple houses and remodeled them in the neighborhood
53:15
while I continue to design,
53:18
forever estates as it's called.
53:21
And
53:22
and kept it all these years, carried the cost, you know, two hundred grand a year just to carry it, spending, like, built a hole, designed a whole house as a architecture team fired him, hired Toyota, the best architects in the world out of South Africa,
53:36
and we have just been designing and designing and designing. He was part of the vision.
53:41
Of, like, I'm going to spend the rest of my life in forever estates. Like, that's where I'm going to live. There is no better piece of land in the city of Los Angeles. It's the most extraordinary
53:51
poem. I rented a house for three and a half years. Bought a house for six point five, sold it for, like, nine fives two years later
54:00
after remodeling it, bought another house for for eight, put two million into it. This house that I'm in now,
54:07
is two doors down from the entrance to forever to states.
54:11
So when I begin to build it,
54:13
at the in the fall that I can be there every step of the way, but what happened? Begin wait. Hold on. Begin to build it in the fall. What how long are we with time line are we talking? This has been eight years We're on the bendability. This is the forever take forever states.
54:27
Yeah. Hey. And and what the world say to me? They're like, this is crazy. And I'm like, man, I'm going to live there forever. And when I build it, I don't even wanna think about the cost. It's gonna cost me twenty million to build. I don't even wanna think about it. I needed to get to generational
54:42
level wealth
54:44
to even, like, I didn't want it to be a burden. That's why I kept buying houses and kept working on the design.
54:49
And then now you've gotten to such a scale.
54:52
What's the strategy now? Well, I'm putting it into a trust. I'm paying cash.
54:57
For the house to build it. And then I'm going to pay rent to the trust,
55:02
and then it's going to build an endowment
55:05
so that this
55:06
home can be in my family
55:08
forever, but run it be self operational.
55:12
That is so it doesn't have to be tied to the estate. That it will be ran, and then there can be family meetings
55:18
in forever estates
55:20
for hundreds and hundreds of years into the future.
55:23
Right? And you can't even get to that way of thinking
55:26
unless you have kids, unless you create generational wealth, and unless you get to that time, But that all happened
55:35
over five year period.
55:37
You know what I mean? That is an extraordinary
55:39
transition.
55:40
To get it started. It started with a horrible decision. I mean, ten, ten. Terrible.
55:46
You took look,
55:48
I put I could've put ten think I'm gonna say, you know, how many build how much money I had invested in buildings
55:54
in two thousand and fifteen.
55:56
One hundred thousand.
55:59
One hundred thousand. I had invested one hundred thousand and was making
56:03
you know, seven gs from that one. And and, like, I put instead of putting ten million into a cash flow, which would I would've been set for life. If I were to put that ten million into the buildings that I put back in two thousand fifteen that got, like, forty percent IRRs,
56:19
like, and we're kicking off, like, nine percent cash. I would have been, like, set for life from the compounding and the cash flow of that one thing. Oh, no. Oh, no.
56:29
I took ten,
56:31
put it straight into a liability.
56:33
You know what I'm saying? That now, I'm carrying the cost of paying the taxes and double homeowner's fee because it's a double lot. So I'm just carrying two hundred grand a year of and And then I'm paying all these architects
56:47
on an ongoing basis to continue to design and develop it.
56:51
Absolutely
56:52
ludicrous.
56:55
You're,
56:56
you're amazing. Are you taking adoption? I I think you're fifteen years older than me. You know, I could be your your teenage,
57:02
You're taking up your patience.
57:04
Yeah. I wanna go to forever states, man. Forever states for you is gonna be more like a decade a state. It sounds like the way it's taken, but all that is, like Hey. And look, even
57:15
I'm Hey. If it lasts forever, what's a decade, man? That's that's a drop in the bucket. But but think about it. It seems to me,
57:23
I don't even it's just another part of seeing my life completely in multi dimension.
57:29
Because it's, like, it's my relationship with my wife and kids in time. It's the health that I have. It's how every part of my existence
57:38
has continued to expand and get better. I didn't get better in just business.
57:43
I didn't get better in just I got better in, like, all aspects of my existence on an ongoing basis.
57:51
So that house, if I would have built the house I designed
57:54
five years ago,
57:56
I would have been so bummed
57:58
because I got every six months, I would get a completely new design, get it in VR,
58:03
And as I changed and thought about and got clear on what I wanted the future to look like and how I would want family meetings here in two hundred years, like, it allowed me to keep evolving and keep evolving to where when I finally got to this point where I'm just about to get the final permits, it feels
58:20
right on time to me. I love that. Right? And and it's, like, I'm healthier, happier, wealthier, wiser,
58:27
And I know that I'm just going to get healthier, happier,
58:31
wealthier and wiser till the day that I die. And right now, what's my goal? One million hours of life, one hundred and fourteen years and fifty four days. So where am I spending a significant amount of my wealth understanding
58:45
every single aspect of my body and having a very deep longevity plan
58:50
that allows me to to enjoy life and live it at high level at the right old age of one twelve.
58:57
Someone get to one fourteen, just fall off a cliff.
59:00
I,
59:03
Oh my god. Rob, you're amazing. So
59:05
I was gonna ask you about longevity,
59:07
like,
59:08
perf perfect segue. Right?
59:10
Yeah. I wanna ask about that too. And what I was gonna say is very similar to that, which is, like, you know, a lot of people
59:17
When when I sold my first business and had my first bite of, like, financial success, I was able to get physically
59:24
fit it it was definitely a little bit easier. I could hire some people. But also, like, I felt a little bit more calm and I had more time.
59:30
Is this new focus on longevity and focus on all this stuff. Is that because you now are financially successful and have more time, or do you think that you always had this this bug And what are you doing now? Health wise?
59:43
I have been doing it
59:45
nonstop
59:46
for as long for for twenty years. I got my first blood panel and started optimizing into my blood work in two thousand and twelve.
59:55
So for me, the what Where a big transition was in two thousand and fifteen around the same time,
01:00:02
I had made the decision that like, I was in the best shape of my life, but my body was always achy.
01:00:08
And I had made this decision that I started having a doctor come to my house five days a week, and all I wanted to do was build a perfectly
01:00:17
structured
01:00:18
physical system.
01:00:20
And there was no timeline to it. And and really what it led to is triangulating
01:00:25
a ton of different therapies,
01:00:27
which in but in the process,
01:00:30
allowed me to learn every muscle in my body, how the fascia system works, what are my neurological
01:00:36
deficiencies,
01:00:37
what are all of the things that I need to retrain in my overall system
01:00:42
internally
01:00:43
as it relates to leaky gut and and blood brain barrier, all of these sort of things that lead to inflammation, that lead to to heart disease, and all these different things that that reduce your quality and length of life I had been doing over a decade. So now the way I approach it is so sophisticated
01:01:02
because I know every single aspect
01:01:04
of my
01:01:06
entire
01:01:06
function holistically
01:01:08
of my body,
01:01:09
my mind, my time, my energy.
01:01:12
So it's a different level. So what happened when I got to this scale of success,
01:01:17
I referred to it as peak top.
01:01:20
It's the same psychological,
01:01:22
chaos
01:01:23
that happens to a drug addict at rock bottom,
01:01:26
where, like, you finally make a twist in you where, like, you don't you can't be a drug addict anymore and something shifts in you mentally.
01:01:35
I finally got to I'm I it happened to me on the other side.
01:01:39
Where, like, you started getting more and more disciplined and healthy that you all of a sudden were like,
01:01:44
why would I ever not just be
01:01:47
extraordinarily healthy for the rest of my life. And what happened from that point?
01:01:51
I have not missed the day of getting up at five AM.
01:01:55
I have not missed the day in the gym. I have not missed one day meditating.
01:01:59
I have not missed one day eating supplement eating clean. I have not had a drink. I haven't had any sugar.
01:02:06
I haven't had a snack.
01:02:08
Any of that
01:02:10
or since I hit that, like, nine months ago. The data that I shared with you guys as it relates to the quality of my life numbers, how I filled up my life work health zero to ten. And then my discipline numbers,
01:02:22
what percentage did I get up at five? Brain train, meditate, get in the gym, eat clean, and not drink and take my supplements.
01:02:29
It is one hundred percent across this entire year. And then my qualitative numbers are at the highest they've ever been.
01:02:37
So every single day,
01:02:40
I wake up feeling extraordinary.
01:02:44
Right? And I grew into that. And then the more success I had, it I didn't have to then decide I wanna be healthy.
01:02:53
I had been working when in two thousand sixteen, when I designed my vision
01:02:58
for my business and my financial success,
01:03:01
I designed a vision
01:03:03
for my life success and my health success.
01:03:06
So what happened over the last seven years
01:03:09
is I got better and better and better at all of it, which led to this euphoric
01:03:15
state
01:03:16
of where you have an incredible depth of knowledge of your entire reality
01:03:22
and your current state and your future state So you're just continuously
01:03:27
predicting the future and creating higher probabilities
01:03:31
of being healthier, happier, and wealthier in the future.
01:03:35
While
01:03:36
living extraordinary
01:03:38
in the present. What's been, like, the the eighty twenty of that? Like, the the the things that have made the biggest change on your health?
01:03:45
I mean, look, you I you're not drinking, not eating sugar, and intermittent fast thing in eating a lean,
01:03:53
protein and vegetable meal to me is everything
01:03:57
is everything because you're just your body begins to clean itself. You feel better about yourself. You make sharper decisions.
01:04:04
You go two layers deeper. Your emotions are more in check. Like, things happen inside the family, different things that are uncontrollable,
01:04:11
you're able to, like, like, control all of those better, that just pure diet alone.
01:04:18
In avoiding all of these, like, like, processed foods and and alcohol, like,
01:04:24
and being committed to that will absolutely change your life because it gives your mind more depth
01:04:30
to to be able to execute at a higher amount
01:04:33
at a higher level in the limited amount of time that you have to execute.
01:04:38
Sir, have you seen this guy Brian Johnson, what he's doing? Look, I look at Brian Johnson as this guy's outrageous. It's too much, but I with all my judgment,
01:04:47
because I'm more, like, if I would've told myself five years ago, hey, this is what you're gonna be doing, I'll be like, that guy's crazy.
01:04:54
So I look at, man, I I feel like Brian Johnson's crazy, but I will probably turn into Brian Johnson in, like, seven or eight years. Yeah. He's wild, man. He's wild. Yeah. Brian Johnson just has that look. You know what I mean? He looks like a futuristic, like, on viba. You know what I mean? Like That's what I was thinking. I looked up the other day. I'll go All he needed all he needs to do is tan. If he tans, everybody be like, this guy is amazing. He does a tan and they're like, you're you're a vampire, bro. No. Just he looks like AI. All like the new AI versions of people, like, coming out. He looks like an AI person. He might not even be real. He might not even be real.
01:05:30
He's a he's a mid journey. But I do look at, like, that aspect because you gotta think about anything.
01:05:36
Think about the way that I talk about business. It's knowledge and experience.
01:05:40
And an understanding
01:05:41
and then a continual
01:05:43
evolution and growth of understanding the whole.
01:05:46
Like, applying that to my relationship with my wife and family, applying that to my health, applying that to business, applying that to investment, implying that to building my my family office. Like, all of that way of thinking,
01:05:59
like, is is based off of gaining knowledge
01:06:03
to take something from not understanding it and it feeling difficult
01:06:07
to then making it easier,
01:06:09
then continually optimizing.
01:06:11
Right? You're just incrementally
01:06:12
making it all better.
01:06:15
What what are I love the way you think, and I love the kind of pursuit of greatness and pursuit of excellence for yourself and having a vision for yourself.
01:06:22
I also know that it's inspiring, but also hard to relate to perfection. And so I'm curious what are the current
01:06:30
flaws or bugs in your software that you're still debugging. We all have some bugs in our software that's running. We we're we're we're hunting them down, and we're trying to squash them one at a time. What are some that are still still in your your system? It might be in business. It might be in health. Might be in, you know, for me, oh, yeah.
01:06:47
A nice bag of chips is still a bug in my software.
01:06:50
You know, maybe something oh, sometimes when I'm with my wife, I'm not as present as I should be. I'm on my phone, but I know that's not really me and who I'm gonna be, but I'm I'm still catching up to myself in that way. What are some of those for you? I you know, I and this is gonna sound
01:07:03
like extraordinarily.
01:07:06
Don't say it. I tried to help you, man. I I tried to serve you up a way to being vulnerable here.
01:07:11
No. No. I I'm not I'm not,
01:07:15
no. Again, I'm not there is no
01:07:18
there is nothing This is the I I'm I'm not racist, but this is, like, your your teeth is up.
01:07:24
Yeah. No. No. I'm not. There is no, like, to me, it is
01:07:28
Like, I still get triggered,
01:07:30
like, and will get angry.
01:07:32
Right? Like, I will get, like, when my expectations
01:07:35
are mismanaged at a high level, I'll I'll get mad and get, like, in snap. Right? Like, I have I'm not even kidding you. Like, I am trying to, like,
01:07:44
Like, even when I get triggered, I'm trying to stop the triggers, to
01:07:50
avoid like
01:07:52
saying something, like, letting it come out. Right? Like, I'm really, but I still feel the trigger. My goal is to get to, like, don't even let things trigger you. Like, when you let people get angry, but you gotta think part of like the evolution is like there's certain people in your life that do that to me that I had to let go of. Right, and continually optimize for those people. And this is the this is embedded in my soul.
01:08:16
This is embedded in my soul. When I feel stuck
01:08:21
when I feel stuck, when I'm working off, like, trying to do deep work or do as and I feel stuck.
01:08:28
All I want
01:08:29
is pizza and wine.
01:08:32
All I want is pizza in mind. It's not even, like, a matter of, like,
01:08:37
like, acting on it. It's like my soul feels like it needs
01:08:41
it needs a glass of, like, wine. And it it's like, because whenever I get stuck,
01:08:46
it's this this psychological
01:08:48
thing of, like,
01:08:50
Just but let it all go. Let it all go. So even though I don't act on it because I've just evolved beyond it, I still when I get stuck, I the feelings are are exist in there. But but I'm telling you, it's the
01:09:04
you know,
01:09:07
the commitment of where it went a hundred percent health and no alcohol and no sugar in that level, it it eliminated so many things. It eliminated me being, like, you know, short with people. It eliminated me, like, making rash decisions, right, not thinking through stuff and just, like,
01:09:24
shooting from the hip, you know, which is a a recovery. You know, I used to say, like, you know, Dyrdek enterprises are money's fearless.
01:09:31
Right? Because I would,
01:09:33
in, like, invest so recklessly when it was really our money's dumb. But that reckless, like, let's just push it forward. Like, let's just let's just start it and go for it. It's still something that I bite on an ongoing basis, because I'll get excited and energized and see it and be like, let's do it. And I've gotta control that impulse
01:09:52
just to that I've that I've learned to control in this state at a much higher level. But there are very little. And here's the thing,
01:10:00
I I look at it as, like, how Kobe was never, like, was relatable to me because it was too much discipline. And how Tom Brady, like, man, why would you not take the off season off. Like, like, I used to look at that as this impossible level.
01:10:13
And to me,
01:10:16
like, I know that I'm I am reaching this unrelatable,
01:10:20
unattainable place. It's why I put out a podcast,
01:10:23
earlier this year that was the most unrelatable
01:10:26
podcast, part one and part two because I just laid out the depth of, like, actually how I'm operating
01:10:33
and what I've learned along the way to get to this level
01:10:37
because I do want to
01:10:40
I want to be the proof
01:10:43
that you can get to a place where you never get angry. You never have a negative thought where you are completely harmonious and balanced in all your relationships and time and health and happiness
01:10:54
where you are happy and filled with gratitude
01:10:58
seven days a week every single day, even under unexpected
01:11:03
duress.
01:11:04
I I'm living in, and I know it's possible.
01:11:07
I wanna continue to be proof that it is, then I wanna build the product services and tools that other people can use
01:11:15
to get to this level and this feeling because to me, it is heaven on earth. It is true happiness
01:11:22
is really the output
01:11:24
of this existence that I've created
01:11:27
in a relatively short amount of time.
01:11:30
Let me, let me run this trend by you guys that I'm seeing and it's related to this. So I live part of the time in New York, part of the most of the time in Austin, Texas.
01:11:39
And I also own a ranch out in Texas, And what I'm noticing is that in us Austin is almost like LA a little bit where we have all types of health freaks. You know, it's like it's really cool to be around those types of people. And I eat really healthy as well.
01:11:51
And I'm noticing that my extreme help friends, they're doing something, like, that, like, a Redneck family, like, where I grew up, what they used to do, which is they buy a cow, So, like, you, like, go in with either you or your neighbor and you go and purchase a cow and someone slaughters it, and then you get, like, the whole cow for the year. And I noticed that Zuckerberg, I think two years ago, he made this commitment that he was only gonna eat what he killed or, I think, even grew.
01:12:16
And I'm noticing that my health friends are doing this now. And I've seen a lot of tweets recently where people saying, like, you know, I'm eating healthy, but I still feel bad. But when I go to Europe, I feel good. And I I did some researchers.
01:12:28
The FDA and the European,
01:12:30
the EU, how they, like, measure food. It's a little bit differently. Like, the the preservatives and things. Anyway,
01:12:36
Have you I know you're into health now, and I know you invest in a lot of health and wellness stuff.
01:12:40
My prediction is that in the next five ten years, I think we're gonna see a couple brands where you can buy meat online. I'm even seeing people like revolt against like Whole Foods meat. Have you are you eating? And so it's like something I'm gonna think about is meat. Have you been do you eat just meat off the shelf from Whole Foods or do you get it from somewhere special I think there's gonna be an interesting brand that does this the next five or ten years. Yeah. Look.
01:13:05
Like,
01:13:06
I
01:13:08
My meat
01:13:10
is not so special to me. Yeah.
01:13:13
Like,
01:13:14
I when I and so how I do it, how do I do it? I get,
01:13:20
meal delivery seven days a week. Right? And I get From which brand?
01:13:25
It's just a local chef here.
01:13:27
So I get that's all organic, right, grass fed.
01:13:31
And so I get a salad. Grass fed beef. Yeah.
01:13:36
Yeah. And so That's it tastes so bad, man. Yeah. And and so look. So so to me,
01:13:41
I'm
01:13:42
that's my baseline.
01:13:43
And then I have breakfast Wednesdays with my wife. I have Friday night pasta with my wife, Sunday night sushi,
01:13:51
Like, I have sort of the rhythm of dates that I take my wife on.
01:13:55
And so when I look at that particular protein, if you will,
01:14:00
at this stage,
01:14:01
like, I'm
01:14:03
I look at that as as
01:14:06
as
01:14:07
as much as I'm willing to dedicate into what's in my body until I can get to a point where the data shows me the impact
01:14:16
of having Daisy in the backyard and me cutting Daisy up and splicing off a rib is going to deliver more nutrients that's going to add to
01:14:26
a a longer,
01:14:29
higher quality of life. I would need the data to take me there one day as opposed to getting that nuanced and the delivery of the quality of that protein,
01:14:39
where at this point for me, that's enough
01:14:42
as it relates to what I'm capable and my personal capacity can dedicate
01:14:47
to the quality of the food. You know? I think this is gonna be a thing, Sean. If you do not know, there's a company that just raised money from Peter Teel, it's called Coop. And they're making
01:14:57
the Tesla of chicken coops. So normal people could have a chicken coop in their backyard.
01:15:03
Have you guys that, Sean? I believe any trend. Yeah. That the cat coop guy. He's the I crack guy. Right? Yeah. AJ. Dude, I'm so fascinated with this.
01:15:11
Listen. Listen.
01:15:13
Right now, fundamentally,
01:15:15
Would you have your own chickens that you slaughtered in eight chickens if it was No. It's for the eggs. It's it's it's for the eggs. Yeah. It's for the eggs.
01:15:24
Bro, you just
01:15:26
told me that a shower head company is gonna be worth billions. Okay? And you just bought a ten million dollar piece of land when So, look, we you might have an error in your judgment. Thanks.
01:15:40
I know your biggest weakness is you sick of the shower, but come on.
01:15:44
Yeah. Look, for eggs, maybe the beef, I, you know, I but but I don't know. I'm not. I don't. I'm not you guys, when you look at trends on an ongoing basis,
01:15:55
you you refine your lens
01:15:58
of, like,
01:15:59
the things that were improbable that ended up working when they're harder to see. You know what I mean? I I think my even lens
01:16:07
is is always ties back to the probability of unit economics
01:16:12
and the reoccurring revenue aspect of it. You know, like, I look at it so much more through that lens. Because even when I think about the coupe, right, if you're selling a single unit hardware,
01:16:24
now you've got this incredibly small,
01:16:28
like, like, customer base in the very beginning that are the ultra healthy. And then they're they're they're it's like a a mattress, like, in the direct to consumer mattress game. As soon as they buy one, they don't need another one for for, you know, fifteen years. Right? Like, it's it's would suffer that same sort of consequence
01:16:47
versus five years ago, Coop would get you know, a hundred million dollar valuation
01:16:53
based off of, like, there's gonna be coupops in every house in the world. It's innovation. It's like the Tesla of eggs, you know. So Right. My lens isn't as refined and I always go back to,
01:17:05
like, like, how much revenue
01:17:08
the idea could create from a long term value perspective,
01:17:13
versus
01:17:14
those those tough
01:17:17
hardware businesses that are minimal margin
01:17:20
and you sell one, you know. So what what trends interest you now? Where what do you think's gonna be popular in the next five years? And where are you investing your money for,
01:17:30
what interesting trends are you looking to invest in? Yeah. Look, I don't invest in anything.
01:17:35
I invest in real estate and and businesses that I create. And right now, I haven't even invested in a new venture since Jol Lee,
01:17:44
you know, because to me, I'm
01:17:46
I do think
01:17:47
when I look out into the future, like, like, as it relates to the type of stuff that I would do, it'd still be related to biofeedback,
01:17:57
you know, health customization,
01:17:59
all of these things that that help lead you,
01:18:03
to optimizing your overall health and well being.
01:18:07
You know, I do think, you know, like, you know, you gotta think those those glucose monitors that have that sort of come out to kind of give you an indication of, like, what your blood sugar is doing when you're eating food,
01:18:18
that they're going to evolve that to eventually become dopamine
01:18:22
and cortisol
01:18:24
and it's gonna end up being a cornerstone of, like, how you even your life is actually feeling based off of what your your blood is saying in real time. I think that's going be something that really makes a big impact on the world.
01:18:39
And and to me, I wanna I wanna time into
01:18:42
creating the existence
01:18:44
management system
01:18:46
that helps you manage how all of it fits together
01:18:50
to lead to your present moment in time and help you optimize
01:18:54
for guiding your life to creating higher energy present moments that you use with purpose.
01:19:00
And whether that's to to be on your phone and watch TV with your wife because you're tired or it's
01:19:07
for you to be ultra present with your kids so that you can actually experience it, or you wanna be able to design used present to design a better future for yourself.
01:19:17
Like, it's really about how do you become as healthy
01:19:21
develop
01:19:21
healthy and under standing in the knowledge of yourself, develop the ultra awareness of everything about you
01:19:28
so that you can continually live a
01:19:31
consistent
01:19:32
state of joy
01:19:34
because feeling joy over long periods of time is what it creates the feeling of happiness.
01:19:40
Sean, we could wrap up with whatever you want to, but I know that people in the comments are gonna be like, why is that douche bag bringing up me? What the fuck?
01:19:48
They're already good. I already know they're gonna flame me in the YouTube comments for that one.
01:19:52
Yeah. I was just curious.
01:19:54
Rob, I wanted you to Can you can you finish with the two minute crash course on something I've been, interested in? And you know very well with just production companies. So I noticed I don't know anything about Hollywood or TV production, but I I my ears perked up when, I forgot who it was. They bought,
01:20:11
Reese witherspoon's production company for some hundreds of millions of dollars. Then,
01:20:16
I saw that Peter churning from, the churning group He's doing a roll up of production companies. He's putting a billion dollars to work rolling up production companies. I thought, oh, that's interesting. I read some interviews, and he's talking about why He thinks there's a, you know, growing and sort of insatiable
01:20:30
demand for content.
01:20:31
And then, you know, I just look at people who create Netflix shows. I go look at you know, oh, Love is blind. There's numb ranked number one on Netflix. Who created this? I was a small production company. Like, is this like the startup game where you you create the next hit show and you become a billionaire, or is it a a ruthless business?
01:20:48
Can you just describe
01:20:50
what creating a show or creating or tell a production company is like and if that's a good business to be in or not?
01:20:56
As someone
01:20:58
who
01:20:59
sold their production company for two hundred million
01:21:03
and
01:21:03
who,
01:21:04
like, had an offer on the table,
01:21:09
that fell apart for four hundred million recently.
01:21:14
It is the worst business that you could ever get in in your life.
01:21:18
It is, like
01:21:19
and and I'll explain to you why. It is a shoot which you kill game,
01:21:24
and the distributors control all of the money
01:21:27
So, like, in your you have a hit show and you have this flourishing production company, And then the show gets canceled and your company's worth zero.
01:21:38
Right? It is and then the problem with shows is Like, they don't pick them up for long periods of time. I have a five year sixteen hundred and eighty episode order of television.
01:21:50
It is unprecedented
01:21:52
in all of production. It does not exist.
01:21:55
But why is it hard for me to turn around and sell that? Because it's one single show.
01:22:00
And now they look at the and it's so expensive because it's made the the production company so profitable. But let's just say that didn't push you away.
01:22:09
A production company is built like this. Right? You
01:22:13
you've got to build the infrastructure
01:22:15
that allows you to have your camera equipment. You're finishing equipment, you're licensing for your music.
01:22:22
You've got to basically
01:22:24
then go and and give a budget to a network who's gonna give you five hundred grand for an episode.
01:22:30
And now you have got to figure out how to pull
01:22:34
twenty to thirty percent of that in margin. Right? So it gets an incredibly difficult to do. And the only way you can do that is look at all of the different ways that you can scrape margin out of that budget by owning vertically integrated.
01:22:50
So a lot of times there'll be people that that, you know, have,
01:22:56
you know, television
01:22:57
shows, and they just get paid in producer fee.
01:23:00
Right? So they will make a lot of money. Like Jeff Tremaine,
01:23:04
who is one of the executive producers on my show.
01:23:07
You know, makes millions
01:23:09
off of ridiculousness
01:23:10
and doesn't just off his executive producer feed, nothing, where we rolled in our executive producer fees then built out the entire post and finishing and music division
01:23:22
to push our margins up to be able to to create a sellable asset Then we had multiple shows and then the,
01:23:30
you know, the
01:23:32
call it the
01:23:34
long term sustainability
01:23:36
of ridiculousness
01:23:37
created the value
01:23:39
that allowed us to sell it. Right? And so
01:23:42
even if you you launch
01:23:44
an
01:23:45
a production company and you have Loveis Blind, and it's a hit show,
01:23:49
you're not making that much money off of that show. You are now
01:23:54
hoping to stack shows and then end up pulling off of that margin that you get to split. Right? And then then you trade on EBITDA.
01:24:04
Right? So when you sell the business, you're trading at like, you know, six times EBITDA, five, six times EBITDA. And then a lot of times now, they won't even buy you outright
01:24:15
they will partner with you incentivize your long term earn out because they don't wanna just like, pay you you know, five times, six times your EBITDA, and then all of a sudden, like, the show goes away.
01:24:28
Right? They and and you were the creative force behind getting new shows
01:24:32
Right? So it it's a lot more,
01:24:35
like, complex.
01:24:36
And and when you think about, like, the big dogs doing it, they're looking at it more from they're buying the creative minds
01:24:45
that are making the new content all the time. So when you If they believe long term in content,
01:24:51
they're just and when you look at that aggregate, you can have a couple of them slip and have a couple heroes in there. And when you see all those together,
01:24:59
you can bet that that thing is gonna generate a ton of cash because
01:25:03
the industry itself is built around being incredibly
01:25:07
lean and then,
01:25:09
being being profitable because they're only worth their profitability
01:25:14
and then they can accordion.
01:25:16
You got a big show and all this staff and the show goes away. Boom. You bring it all the way back down because you you put so many people under
01:25:23
under the show itself. So that's where the bigger vision is for them to look at. And is there an opportunity
01:25:32
for creatives and people in the space
01:25:35
in this day. Yes. Because endeavor's doing it. Churnin's doing it. A lot of people are doing it. But it's extraordinarily
01:25:43
difficult
01:25:44
and
01:25:45
and the gatekeepers
01:25:46
are the distributors.
01:25:48
The Netflix, the Paramount, the, you know, you can attempt to create your own platform and distribute it yourself, YouTube, digitally, whatever it is, but it's expensive and difficult to build audiences.
01:25:59
And then you're really looking at those distributors as the gatekeepers to the quality of the asset that you're creating
01:26:07
and whether or not someone will make it to decide that you're worth the purchase,
01:26:12
all of that.
01:26:14
Incredibly difficult in my opinion to to make happen. Yeah.
01:26:18
Perfect to answer. Exactly. I was looking for Rob. This has been amazing. Oh my gosh. One, somehow,
01:26:24
where should people follow-up? Where do you want? Do you want it on your pod, your Twitter, email list? How can people get more Rob?
01:26:31
You know, Rob's just at Rob Dyrdek across social, you know, on a dot com and just, you know, I got filled with Rob, but really, I'm not out pitching nothing.
01:26:40
I'm just out trying to figure it out, keep evolving.
01:26:43
But one day,
01:26:45
I'm a come back on with my software. When it's done, Well, first, I'm a send it to you guys first.
01:26:51
And and then when the book and the philosophy are out and the software is out, then
01:26:56
is gonna be, like, how do we convert the listeners
01:27:00
into changing their lives from being erratic into harmonious
01:27:04
high quality existences
01:27:07
with the existence operating system, you know. But that's all from the future. Now I'm just
01:27:12
I had to reconnect because I'm thankful for you guys,
01:27:16
for kind of starting the spark of the whole thing. And and really I'm even thankful for you posting all the data and using the customer acquisition from the stuff that I sent you. You know, I sent you all the new stuff. So you don't you know what happened? Sam may not know. So, basically, he came on. He did the rhythm of existence. He sent us the the Excel PDF. We post on Twitter, and it was kind of over. And then, like, a year later, I was like, alright. I'm gonna start building my email list. And I was like, how do I get fans of the show? The the the like minded people? How do I get my type of people to subscribe? I don't just want any subscriber. I want the right type of person. I was like, what would the right type of person be into? I was like, oh, dude. The Rob the Rob Deirdek, the that that rhythm of existence sheet, the time tracker, I think they would be nerding out about that. Like, that's my type of nerd. And so we put it up as a lead magnet, which was like, hey, come, you know, your email in and get the you he'll share his thing with you. And, we started spending a bunch of money. Rob emails me, like, I don't know, six months ago. He's like, bro, You're blowing me up with this sheet. You know, it's all good, but you gotta update the photo. You're using the wrong photo from from over here. And so we update the photo. And I was like, oh, man. Feel bad. We take the whole ad down. We start putting putting something else up, but it was a it was a a moment of embarrassment.
01:28:26
Don't feel bad because it it, to me, just perpetuates,
01:28:31
like, like, for me, it just continues to push the narrative of, like, level of discipline and commit and data driven.
01:28:38
So And, Rob, you you said you said you subscribed. It was good in that we we we were preaching your gospel and makes you look like a badass. It look nothing bad there. I just shoulda asked you first. And I've forgotten to do that. I didn't do that. And that's why I felt prepared. So I was like, oh, my bad. Yeah. Don't hate. I appreciate it. And thought it was funny. But I was also, like, like, this is great. Then I was, like, interested in the data from your perspective of, like, okay. Well, I wonder how many it converted. Just kinda understand,
01:29:06
like How many? Well, there was nothing to convert to. Right? Like, since you had the DocuSign, it was just the views of the,
01:29:14
the the PDF was like what I was interested in. Right? And so I don't I don't think it ran for too long. I think it had maybe five thousand, ten thousand hits, something like that. So, you know, a good amount for sure, but, not Yeah. And and again, I love that. It's just another data point from my perspective. That's why I was like, hey, use the new stuff, make you feel more inviting
01:29:32
like, make it feel more exciting for people to see to because I wanna, you know, continually to perpetuate it. But again, I Rob's getting triggered now, by the way. This is him working on that trigger. I'm not getting angry. You know, I was talking to somebody yesterday about triggers. They were like, they're like, man, he just pushes my buttons. And I was like, Dude, you're like a blackberry. You're just covered in buttons. I was like, you you the problem is not that he push a button. You got so many buttons to push. Like, you wanna be an iPhone. No buttons. Nothing to push. What what can someone do to you? Now you're unstoppable.
01:30:02
Got it. And it's possible for everybody to get there. Awesome. Well, we we appreciate this, dude.
01:30:08
Last time maybe video and audio had, like, half a million views. I have a feeling this is gonna, crush it. So we appreciate you.
01:30:16
Okay. Till we meet again.
01:30:18
Till we meet again. See you guys. Thank you.
00:00 01:30:44