00:02

Say, I'm this.

Say, I'm this.

00:04

The secret to my success right here. A plain gray t shirt? Free shout out. Coles.

The secret to my success right here. A plain gray t shirt? Free shout out. Coles.

00:10

This is this is the Coles super soft tee. I wear a new shirt basically every day.

This is this is the Coles super soft tee. I wear a new shirt basically every day.

00:16

Which feels phenomenal, remember the TV show cribs where Master p would only wear a pair of Air Force ones one time? What do you think my last name stands for?

Which feels phenomenal, remember the TV show cribs where Master p would only wear a pair of Air Force ones one time? What do you think my last name stands for?

00:25

I am masterpieces myself.

I am masterpieces myself.

00:38

Alright. I have a, an idea for you. So would you like to hear billion dollar health care

Alright. I have a, an idea for you. So would you like to hear billion dollar health care

00:41

idea?

idea?

00:43

Actually, health care is the wrong word. Health care actually, when people tell me health care ideas, I just kind of tune out and run away. I'm like, isn't that, like, super complicated, hard, and Let me just let me just ignore this completely.

Actually, health care is the wrong word. Health care actually, when people tell me health care ideas, I just kind of tune out and run away. I'm like, isn't that, like, super complicated, hard, and Let me just let me just ignore this completely.

00:54

But I think you'll like this one. So have you ever done an executive health checkup?

But I think you'll like this one. So have you ever done an executive health checkup?

01:00

Not yet, but Nick Huver's convincing me that I should do it. Okay. So these things are pretty interesting.

Not yet, but Nick Huver's convincing me that I should do it. Okay. So these things are pretty interesting.

01:06

Have you done one? I've never done one. I've,

Have you done one? I've never done one. I've,

01:09

I've tried. I've, like, gone through the process of booking and then and there was, like, that's kind of the point. They didn't have a lot of availability. Yeah. So I have a long wait list. Oh, I gotta travel to Arizona to do this, like, geez. I if this was just here in the Bay Area, I would have done it yesterday, but it's not. Well, that's the idea. Let's open one of these up in the Bay Area in LAA and New York. Okay. So what are these? So an executive health checkup is basically

I've tried. I've, like, gone through the process of booking and then and there was, like, that's kind of the point. They didn't have a lot of availability. Yeah. So I have a long wait list. Oh, I gotta travel to Arizona to do this, like, geez. I if this was just here in the Bay Area, I would have done it yesterday, but it's not. Well, that's the idea. Let's open one of these up in the Bay Area in LAA and New York. Okay. So what are these? So an executive health checkup is basically

01:31

something that CEOs, high net worth individuals will do with an AC pay somewhere between five and ten thousand dollars usually to go for one or two day visit to a medical center and you do a battery of tests. And just think of it like

something that CEOs, high net worth individuals will do with an AC pay somewhere between five and ten thousand dollars usually to go for one or two day visit to a medical center and you do a battery of tests. And just think of it like

01:43

the four seasons meets a doctor's checkup. And so you go and it's kind of this executive VIP treatment where you go, and they just put you through a bunch of tests all in one day, which normally, if you try to do any traditional thing, like, first of all, your normal doctor's gonna be like, why do you need this test? You don't have it. Do you are you having heart issues? It's like, no. I just wanna, like, proactively measure my, like, heart health every year and, like, make sure I'm on top of that.

the four seasons meets a doctor's checkup. And so you go and it's kind of this executive VIP treatment where you go, and they just put you through a bunch of tests all in one day, which normally, if you try to do any traditional thing, like, first of all, your normal doctor's gonna be like, why do you need this test? You don't have it. Do you are you having heart issues? It's like, no. I just wanna, like, proactively measure my, like, heart health every year and, like, make sure I'm on top of that.

02:05

And so you most doctors won't recommend these, you know, normally. Secondly,

And so you most doctors won't recommend these, you know, normally. Secondly,

02:10

if you even if you did, wouldn't get all your appointments done in a day. Just for, like, one day knock it all out. Take months. If you spread out, it'd take forever.

if you even if you did, wouldn't get all your appointments done in a day. Just for, like, one day knock it all out. Take months. If you spread out, it'd take forever.

02:18

And each one, you're, like, kind of waiting in line. You don't have the, you know, the TSA,

And each one, you're, like, kind of waiting in line. You don't have the, you know, the TSA,

02:23

you know, pre check to be able to just go through and and do this. So this is our actually a better knowledge is actually front line private. And a lot of times they wouldn't talk to each other. Right. It's not comprehensive. Yeah. Okay. So why is this an interesting business idea? So the Mayo clip which is probably the leader in doing this is estimated to do over a hundred million dollars a year on just their executive health, checkup

you know, pre check to be able to just go through and and do this. So this is our actually a better knowledge is actually front line private. And a lot of times they wouldn't talk to each other. Right. It's not comprehensive. Yeah. Okay. So why is this an interesting business idea? So the Mayo clip which is probably the leader in doing this is estimated to do over a hundred million dollars a year on just their executive health, checkup

02:43

service.

service.

02:44

Right? So that's basically seventeen thousand the last number they publicly released was seventeen thousand patients did hit in twenty fifteen.

Right? So that's basically seventeen thousand the last number they publicly released was seventeen thousand patients did hit in twenty fifteen.

02:52

And you basically gotta fly there four locations, or Arizona, Jacksonville, Minnesota, or London. So, like,

And you basically gotta fly there four locations, or Arizona, Jacksonville, Minnesota, or London. So, like,

02:58

not in, you know, hotspots, but, like, That's where they have their their big hospitals.

not in, you know, hotspots, but, like, That's where they have their their big hospitals.

03:02

And so Mayor was doing this. The Cleveland Clinic does this, and then there's a bunch of private practices that will do this too. So my idea is that

And so Mayor was doing this. The Cleveland Clinic does this, and then there's a bunch of private practices that will do this too. So my idea is that

03:09

somebody needs to create this or s f l a, New York.

somebody needs to create this or s f l a, New York.

03:14

It's the Soho House for Medicine,

It's the Soho House for Medicine,

03:16

And,

And,

03:17

you know, just charge a ten to twenty thousand a year membership fee, and it's an annual checkup for you or your spouse even.

you know, just charge a ten to twenty thousand a year membership fee, and it's an annual checkup for you or your spouse even.

03:23

And,

And,

03:24

If you can get basically five thousand members across, you know, in in any of those geos, you're doing fifty million a year of recurring revenue. That's only that's like a hundred patients a week. Right? It's like is not insane. It is something like this, especially with the, like, longevity,

If you can get basically five thousand members across, you know, in in any of those geos, you're doing fifty million a year of recurring revenue. That's only that's like a hundred patients a week. Right? It's like is not insane. It is something like this, especially with the, like, longevity,

03:38

Brian Johnson, like, Huberman, like,

Brian Johnson, like, Huberman, like,

03:41

There is a very, very big trend in this direction,

There is a very, very big trend in this direction,

03:44

and I don't really think that genie's going back in the bottle. Like, I don't think that people are five years from now. Are gonna be like, I just don't care about health anymore. Like, I just don't think it's going that way. I think people will get disillusioned with some of the things that are happening, but I think On the whole, more people are becoming, you know, health conscious than before. And as that kinda high net worth class, it becomes a high status thing to do to be you know, health optimized,

and I don't really think that genie's going back in the bottle. Like, I don't think that people are five years from now. Are gonna be like, I just don't care about health anymore. Like, I just don't think it's going that way. I think people will get disillusioned with some of the things that are happening, but I think On the whole, more people are becoming, you know, health conscious than before. And as that kinda high net worth class, it becomes a high status thing to do to be you know, health optimized,

04:08

I think that this is gonna get bigger and bigger and bigger. When we started this pod, I I think I said one of the big things that I'm bullish on for the next, ten, twenty, thirty years is I always thought it's insane that you can have, like, a cancer in your body. And, like, the conversation of, well, had we just known about the sooner we could have fixed this, but we don't. We or we didn't. So you're dead.

I think that this is gonna get bigger and bigger and bigger. When we started this pod, I I think I said one of the big things that I'm bullish on for the next, ten, twenty, thirty years is I always thought it's insane that you can have, like, a cancer in your body. And, like, the conversation of, well, had we just known about the sooner we could have fixed this, but we don't. We or we didn't. So you're dead.

04:28

And, like, that's kind of crazy to think that, like, had you just walked through the doors and gotten this test, you would have been this was could have been solvable. A hundred years from now, it's gonna be insane that you didn't know how your body was Yeah. I agree. Maybe fifty years from now. I don't know I don't know what the number is, but, like, for sure, by a hundred years. Like, the idea

And, like, that's kind of crazy to think that, like, had you just walked through the doors and gotten this test, you would have been this was could have been solvable. A hundred years from now, it's gonna be insane that you didn't know how your body was Yeah. I agree. Maybe fifty years from now. I don't know I don't know what the number is, but, like, for sure, by a hundred years. Like, the idea

04:46

that you could It's like, dude, my grandpa used to walk around, and he had no fucking clue. What his, like, glucose levels were, he didn't know if he had cancer. People just had cancer, died. It's like, you know, when we talk about, like, smallpox and polio just killing people or, like, you know, like, I don't know. Like, how'd you get around without Google Maps? Like, you just, like, You just keep stopping at gas stations, and then you'd unfold this map, and you'd trace your finger, and then you'd ask your guy. He'd tell you, like, when you see a blue thing, turn left. And, like, that's how you got across the country. It's like going to a restaurant and saying you want smoking or non smoking sections. It's like, wait, that was a thing. You you could go to a smoking section of a restaurant, You know, like, because I that was one of the things I was alive for. I remember as a kid, it's like saying,

that you could It's like, dude, my grandpa used to walk around, and he had no fucking clue. What his, like, glucose levels were, he didn't know if he had cancer. People just had cancer, died. It's like, you know, when we talk about, like, smallpox and polio just killing people or, like, you know, like, I don't know. Like, how'd you get around without Google Maps? Like, you just, like, You just keep stopping at gas stations, and then you'd unfold this map, and you'd trace your finger, and then you'd ask your guy. He'd tell you, like, when you see a blue thing, turn left. And, like, that's how you got across the country. It's like going to a restaurant and saying you want smoking or non smoking sections. It's like, wait, that was a thing. You you could go to a smoking section of a restaurant, You know, like, because I that was one of the things I was alive for. I remember as a kid, it's like saying,

05:27

you only have smoking available, fine. We'll do that. Do you know what else that's similar to?

you only have smoking available, fine. We'll do that. Do you know what else that's similar to?

05:32

Starting a newsletter today and not using me?

Starting a newsletter today and not using me?

05:35

That's what it's similar to. That's what we're all in the shield today. But tell you guys about BI. Easiest way to start a newsletter, spin it up, start your newsletter. It has all the growth tools built in. It's got an ad network, so you can start making money on your newsletter even if you have a small newsletter. I see people every week on Twitter posting that they're making a thousand dollars a month or three thousand dollars a month on their newsletters, and they don't even have that big of a newsletter. It's pretty crazy. Putting your thoughts out there aside from the money, is I would say the most underrated thing that a smart person can do. If you're a dumb person, you don't need to do this. But if you're a smart person, putting your thoughts out there and creating a magnet that will attract like minded people create,

That's what it's similar to. That's what we're all in the shield today. But tell you guys about BI. Easiest way to start a newsletter, spin it up, start your newsletter. It has all the growth tools built in. It's got an ad network, so you can start making money on your newsletter even if you have a small newsletter. I see people every week on Twitter posting that they're making a thousand dollars a month or three thousand dollars a month on their newsletters, and they don't even have that big of a newsletter. It's pretty crazy. Putting your thoughts out there aside from the money, is I would say the most underrated thing that a smart person can do. If you're a dumb person, you don't need to do this. But if you're a smart person, putting your thoughts out there and creating a magnet that will attract like minded people create,

06:12

a little landing area for luck in your life where people can reach out to you because they heard something you said, or they agree with something you said, or they offer you a job, or they wanna work with you or partner with you, that's what happens when you when you publish And so highly encourage people to do it. And if you're gonna do it, use Behive, it's spelled b e e h I I v dot com. Weird name, Behive, but it's a good, great service.

a little landing area for luck in your life where people can reach out to you because they heard something you said, or they agree with something you said, or they offer you a job, or they wanna work with you or partner with you, that's what happens when you when you publish And so highly encourage people to do it. And if you're gonna do it, use Behive, it's spelled b e e h I I v dot com. Weird name, Behive, but it's a good, great service.

06:33

And, Tyler's awesome. You guys, I do think people should check it out. Tyler's, one of the most interesting entrepreneurs that we've come across, By the way, actually, the best thing about Tyler is his playlist on spotify. So if you go on Spotify, you need music for while you work. He has a playlist called Big Desk Energy. Is it actually good? It's awesome, dude. I listen to it all the time when I big desk energy, great name, and it's a great place. And he keeps it updated. So he keeps curating it as he goes. And I've told him. I was like, dude, I you know, Behive's great. But the playlist is legendary.

And, Tyler's awesome. You guys, I do think people should check it out. Tyler's, one of the most interesting entrepreneurs that we've come across, By the way, actually, the best thing about Tyler is his playlist on spotify. So if you go on Spotify, you need music for while you work. He has a playlist called Big Desk Energy. Is it actually good? It's awesome, dude. I listen to it all the time when I big desk energy, great name, and it's a great place. And he keeps it updated. So he keeps curating it as he goes. And I've told him. I was like, dude, I you know, Behive's great. But the playlist is legendary.

07:03

If the playlist is so good.

If the playlist is so good.

07:05

But you invested in Beyhive. So that's the one that needs to work out. So Yeah. I did invested Beyhive also.

But you invested in Beyhive. So that's the one that needs to work out. So Yeah. I did invested Beyhive also.

07:10

I invested once. I used the newsletter twice a week, and I used the playlist seven days a week.

I invested once. I used the newsletter twice a week, and I used the playlist seven days a week.

07:15

Alright. Be hive. Be hive dot com.

Alright. Be hive. Be hive dot com.

07:18

By the way, the companies that are, like,

By the way, the companies that are, like,

07:20

to kind of testing this out, you did one of these. Right? These, like, or are they MRIs that you can go to? It's, like, five hundred dollars and you just walk off the street and get it tells you if you have got cancer or something like that. Yeah. You could do a full body MRI,

to kind of testing this out, you did one of these. Right? These, like, or are they MRIs that you can go to? It's, like, five hundred dollars and you just walk off the street and get it tells you if you have got cancer or something like that. Yeah. You could do a full body MRI,

07:32

at police isn't. So I went and did one.

at police isn't. So I went and did one.

07:35

But I I you know, the reason I didn't talk a ton about it afterwards was I just don't know the science behind some of these things. And so it might be great. I know several people that have said, oh, I did a preapproval scan, and we found something, blah, blah, blah, blah, I've talked to doctor friends who are, like, this is BS.

But I I you know, the reason I didn't talk a ton about it afterwards was I just don't know the science behind some of these things. And so it might be great. I know several people that have said, oh, I did a preapproval scan, and we found something, blah, blah, blah, blah, I've talked to doctor friends who are, like, this is BS.

07:50

And I'm always, like, you know, there's, like, a there's, like, a Theranos,

And I'm always, like, you know, there's, like, a there's, like, a Theranos,

07:53

six sense in my body where I'm, like, Just be careful before you endorse something that you don't understand the science of, that's making a very bold claim. That doesn't mean that they're doing something wrong or that anything is up with it. I'm just saying, I have no idea if these things work. I do know that the stuff like the executive checkup, where they're doing, like, more tried and trust trusted, like, tests,

six sense in my body where I'm, like, Just be careful before you endorse something that you don't understand the science of, that's making a very bold claim. That doesn't mean that they're doing something wrong or that anything is up with it. I'm just saying, I have no idea if these things work. I do know that the stuff like the executive checkup, where they're doing, like, more tried and trust trusted, like, tests,

08:12

are,

are,

08:13

you know, a bit more, more safe, right, just like the Lindi effect. Right? They've been around for a longer period of time, more widely accepted in the community, more testing has been done. They've made it through that gauntlet, whereas then you stepped the full body MRI. It might be awesome. It might be overkill. I'm not sure. I can't say. Dude, we have a lady. So we do, like, for Hampton, we have, like, perks. So you get discounts to different services. And we partnered with one of these MRI companies and this member

you know, a bit more, more safe, right, just like the Lindi effect. Right? They've been around for a longer period of time, more widely accepted in the community, more testing has been done. They've made it through that gauntlet, whereas then you stepped the full body MRI. It might be awesome. It might be overkill. I'm not sure. I can't say. Dude, we have a lady. So we do, like, for Hampton, we have, like, perks. So you get discounts to different services. And we partnered with one of these MRI companies and this member

08:38

and her boyfriend or her husband went and got one together,

and her boyfriend or her husband went and got one together,

08:42

and he had cancer. They caught cancer, and he got surgery, and

and he had cancer. They caught cancer, and he got surgery, and

08:46

he's good. And, she was telling me the story and I was like, that's insane. That is absolutely insane. So there's one positive story for these companies. I think they said, like, when I was there. Again, I wanna repeat these claims. I don't know what what's true, but I think they were, like, you know, one out of twenty, one out of thirty people come in, find some That's insane. It's so funny when you go do these, by the way, you're just like, no news is good news. So you're like, I'm gonna go voluntarily check this thing. Give myself a very high anxiety day. And then I really, what I want is this anti climatic, like, yeah, you're fine, dude. Thirty fine. What what are you doing?

he's good. And, she was telling me the story and I was like, that's insane. That is absolutely insane. So there's one positive story for these companies. I think they said, like, when I was there. Again, I wanna repeat these claims. I don't know what what's true, but I think they were, like, you know, one out of twenty, one out of thirty people come in, find some That's insane. It's so funny when you go do these, by the way, you're just like, no news is good news. So you're like, I'm gonna go voluntarily check this thing. Give myself a very high anxiety day. And then I really, what I want is this anti climatic, like, yeah, you're fine, dude. Thirty fine. What what are you doing?

09:18

You're normal. You do you feel bad? No. Oh, okay. Cool then.

You're normal. You do you feel bad? No. Oh, okay. Cool then.

09:22

That's that's the best case scenario at the end of these things. Hey. Real quick, you know, one of the cool parts about what we're doing is that people have reached out and told me that they've built actual million dollar businesses, made their first million. Often idea they heard on the show. That is crazy. That's wild. That's why we wanna do the show. And we wanna see more of that. One of the questions we get asked over and over again is is there some kind of idea, database, or spreadsheet

That's that's the best case scenario at the end of these things. Hey. Real quick, you know, one of the cool parts about what we're doing is that people have reached out and told me that they've built actual million dollar businesses, made their first million. Often idea they heard on the show. That is crazy. That's wild. That's why we wanna do the show. And we wanna see more of that. One of the questions we get asked over and over again is is there some kind of idea, database, or spreadsheet

09:43

where we list out all the different business ideas that we've talked about? Well, the answer is finally, yes. The fine folks at HubSpot have dug through the archive and pulled out fifty plus business ideas and put them into a business idea database. It's totally free. You click the link in the description below and get the database for you. Alright. Now back to the show. Sam, did you see this thing that this guy tweeted at as the AI MFM theme song?

where we list out all the different business ideas that we've talked about? Well, the answer is finally, yes. The fine folks at HubSpot have dug through the archive and pulled out fifty plus business ideas and put them into a business idea database. It's totally free. You click the link in the description below and get the database for you. Alright. Now back to the show. Sam, did you see this thing that this guy tweeted at as the AI MFM theme song?

10:05

The rap song? The rap song. Yeah. Ari, can you play this?

The rap song? The rap song. Yeah. Ari, can you play this?

10:10

Listen to the dudes to turn their dreams in the bus. Sam Paul, this awesome who sealed the deal on the cusp. Millions, they say thirty to your figure lust with trust, Sean spinning narratives to stories prep they clutch. Five cats vibing my first million stirring the showing the ball a shot call and no small boy stuff. If you got both a stage and a stack of productivity unlocked, saying if six pack dreams, aesthetics, they cannot be stopped. And fem host with the most sharing that welcome brain from Sips to the realm of the game, they still went out restraint.

Listen to the dudes to turn their dreams in the bus. Sam Paul, this awesome who sealed the deal on the cusp. Millions, they say thirty to your figure lust with trust, Sean spinning narratives to stories prep they clutch. Five cats vibing my first million stirring the showing the ball a shot call and no small boy stuff. If you got both a stage and a stack of productivity unlocked, saying if six pack dreams, aesthetics, they cannot be stopped. And fem host with the most sharing that welcome brain from Sips to the realm of the game, they still went out restraint.

10:40

How did he do this?

How did he do this?

10:42

So he goes, here's here's my prompt. A rap about Sam and Sean, the host of my first million. John, Sam previously sold this company called The Hussle for an undisclosed amount but everybody thinks it's thirty million. Sean is a storytelling master, the laziest most productive person who loves basketball and says no small boy stuff. Sam loves big muscles and six packs, and then it generated that song.

So he goes, here's here's my prompt. A rap about Sam and Sean, the host of my first million. John, Sam previously sold this company called The Hussle for an undisclosed amount but everybody thinks it's thirty million. Sean is a storytelling master, the laziest most productive person who loves basketball and says no small boy stuff. Sam loves big muscles and six packs, and then it generated that song.

11:03

It says that I've got six pack dreams.

It says that I've got six pack dreams.

11:06

Hi, guys. Six fact dreams. Yeah. It's so good. It was, like, actually very good for a AI song. And the second one cracked me up. This is, this is me coming into today's podcast recording.

Hi, guys. Six fact dreams. Yeah. It's so good. It was, like, actually very good for a AI song. And the second one cracked me up. This is, this is me coming into today's podcast recording.

11:16

Put the gift up on the screen. If you're on audio, go to YouTube so you can watch this.

Put the gift up on the screen. If you're on audio, go to YouTube so you can watch this.

11:40

It's

It's

11:47

always funny.

always funny.

11:49

There are some internet memes that are funny for, like, twenty years. This might be one of them. Dude, did you see this thing? I believe it's called is it called SonA where you can make songs?

There are some internet memes that are funny for, like, twenty years. This might be one of them. Dude, did you see this thing? I believe it's called is it called SonA where you can make songs?

11:58

S u n o dot a I. It is freaking awesome.

S u n o dot a I. It is freaking awesome.

12:03

It is so cool. It is awesome. And, like, you can make it sound like Frank's to not is singing any song that you want them to sing. And so you could use it for theme songs, for background music, it's different things. It is awesome. One of the few AI things that I've seen. And I'm like, this is wonderful. This works. There's a perfect use case for this. It's really good. Dude, my I creative ass doesn't know how to use these. I'll be like, make it a journey singing, don't stop believing. It's like they're they're actual songs. And I was like, I guess I just wanted to hear this song. Feel like,

It is so cool. It is awesome. And, like, you can make it sound like Frank's to not is singing any song that you want them to sing. And so you could use it for theme songs, for background music, it's different things. It is awesome. One of the few AI things that I've seen. And I'm like, this is wonderful. This works. There's a perfect use case for this. It's really good. Dude, my I creative ass doesn't know how to use these. I'll be like, make it a journey singing, don't stop believing. It's like they're they're actual songs. And I was like, I guess I just wanted to hear this song. Feel like,

12:31

I listen to it.

I listen to it.

12:33

Yeah. You're like, a dirty song about a boxer in Philadelphia

Yeah. You're like, a dirty song about a boxer in Philadelphia

12:38

And he's trying to beat the USSR

And he's trying to beat the USSR

12:40

and what do you got? And it's tied to the tiger. Dude,

and what do you got? And it's tied to the tiger. Dude,

12:45

the, there is a cool version of these though. Do you see that Drake tweeted out a song that he made using AI,

the, there is a cool version of these though. Do you see that Drake tweeted out a song that he made using AI,

12:52

like, AI Tupock and AI biggie?

like, AI Tupock and AI biggie?

12:55

On his track?

On his track?

12:56

Yeah. It's awesome. I love these things. Dude, let me tell you this story. So I had to do some camera. I had to set up this camera at my house. And I don't know how to do it. And a friend of a friend connected me with these three kids. They're twenty years old. And they, they have, like, a marketing agency, but I guess on the side, they, like, help people like me set up their camera or whatever. They come out here,

Yeah. It's awesome. I love these things. Dude, let me tell you this story. So I had to do some camera. I had to set up this camera at my house. And I don't know how to do it. And a friend of a friend connected me with these three kids. They're twenty years old. And they, they have, like, a marketing agency, but I guess on the side, they, like, help people like me set up their camera or whatever. They come out here,

13:18

they help me out. And after about four hours of them in my house doing work, I'm, like, alright, what's your guys' stories? Like, I could tell that you're, like, being polite and, like, you're trying to ask a little bit about me and, like, let's talk. But let let's let's hang out. So it sees three kids that are twenty years old, they dropped out of college to start a marketing agency. And to get business, they go to, what's it called? Is it called a better business bureau, like, where, like, your local small town communities have these, like, business bureaus,

they help me out. And after about four hours of them in my house doing work, I'm, like, alright, what's your guys' stories? Like, I could tell that you're, like, being polite and, like, you're trying to ask a little bit about me and, like, let's talk. But let let's let's hang out. So it sees three kids that are twenty years old, they dropped out of college to start a marketing agency. And to get business, they go to, what's it called? Is it called a better business bureau, like, where, like, your local small town communities have these, like, business bureaus,

13:45

they go there and start convincing all these small businesses make promotional videos for their websites. So they start making videos for their website, and then they're like, well, what do I do with this video now? So they go to their clients and they go, well, you should run Google ads. We'll do that for you, and we'll make a website And they're like, alright. Cool. I bet this website. And how do I get leads? And, like, well, we'll run the ads, and then we'll just get leads to you. And I go, wow. Pretty cool. How what software do you guys use? And they go, We just use, like, our iPhones. And they go, and matter of fact, my phone's ringing right now. It it looks like someone's calling for this particular landscaping company.

they go there and start convincing all these small businesses make promotional videos for their websites. So they start making videos for their website, and then they're like, well, what do I do with this video now? So they go to their clients and they go, well, you should run Google ads. We'll do that for you, and we'll make a website And they're like, alright. Cool. I bet this website. And how do I get leads? And, like, well, we'll run the ads, and then we'll just get leads to you. And I go, wow. Pretty cool. How what software do you guys use? And they go, We just use, like, our iPhones. And they go, and matter of fact, my phone's ringing right now. It it looks like someone's calling for this particular landscaping company.

14:15

So they put their phone on speaker and they go, hi. This is x y z landscaping services. How can I help you?

So they put their phone on speaker and they go, hi. This is x y z landscaping services. How can I help you?

14:22

And,

And,

14:23

they go, hi. This is Rosemary. I live here. And, I'm trying to inquire about seeing if you guys can come and, like, build this, like, small project at my house. And she goes, Oh, yes, ma'am. I'm not the owner of the business, but I'll put you in touch with her right now. And so they you have their iPhone out. They click hold, they call their client right there, and this is at, like, nine o'clock on a Saturday. They go, hey, Linda. I've got Rosemary on the phone right now. She wants this, this, and this. I'm gonna merge you to right now. And she goes, Alright. Sounds good. He clicks merge, and he goes, hey, Rosemary. This is Anna, the odor.

they go, hi. This is Rosemary. I live here. And, I'm trying to inquire about seeing if you guys can come and, like, build this, like, small project at my house. And she goes, Oh, yes, ma'am. I'm not the owner of the business, but I'll put you in touch with her right now. And so they you have their iPhone out. They click hold, they call their client right there, and this is at, like, nine o'clock on a Saturday. They go, hey, Linda. I've got Rosemary on the phone right now. She wants this, this, and this. I'm gonna merge you to right now. And she goes, Alright. Sounds good. He clicks merge, and he goes, hey, Rosemary. This is Anna, the odor.

14:55

She I filled her all in about what you want, and I'll let you guys from here. And then he clicks mute and just puts the phone in his pocket. And he goes, that's that's four hundred dollars right there. And they're doing fifteen thousand dollars a month this way. These three kids, they're like, yeah, we, like, have been granted at this for, like, twelve months so that we're finally at, like, fifteen thousand, we're able to pay ourselves. We've been each been door dashing in our free time in order to make bills, pay our bills because we live on our own. And

She I filled her all in about what you want, and I'll let you guys from here. And then he clicks mute and just puts the phone in his pocket. And he goes, that's that's four hundred dollars right there. And they're doing fifteen thousand dollars a month this way. These three kids, they're like, yeah, we, like, have been granted at this for, like, twelve months so that we're finally at, like, fifteen thousand, we're able to pay ourselves. We've been each been door dashing in our free time in order to make bills, pay our bills because we live on our own. And

15:20

I just think to myself,

I just think to myself,

15:22

You've got it. Great stories begin exactly

You've got it. Great stories begin exactly

15:25

like this. You guys they're asking me for advice. I go, guys, You're it's gonna work out. Just keep doing this for five years. Dude, the best part of the story by far is that's four hundred dollars right there. Put it in the spot. Put it in the phone. I can I'm gonna start saying that.

like this. You guys they're asking me for advice. I go, guys, You're it's gonna work out. Just keep doing this for five years. Dude, the best part of the story by far is that's four hundred dollars right there. Put it in the spot. Put it in the phone. I can I'm gonna start saying that.

15:41

Every time I unlock my phone and I'm with my wife, I'm just gonna be, like, another three hundred dollars.

Every time I unlock my phone and I'm with my wife, I'm just gonna be, like, another three hundred dollars.

15:47

It just it was awesome what these kids were doing. And, I I just respect the hell of that type of stuff, and it it just showed me these these guys have what it takes. And this is how, like, great stories begin. It's these little, like, it's not complicated stuff. It's really simple. It's not sexy, but it's awesome. Dude, my brother-in-law, I was asking him over the weekend. I go, yeah, what's what's your, favorite job you've ever had?

It just it was awesome what these kids were doing. And, I I just respect the hell of that type of stuff, and it it just showed me these these guys have what it takes. And this is how, like, great stories begin. It's these little, like, it's not complicated stuff. It's really simple. It's not sexy, but it's awesome. Dude, my brother-in-law, I was asking him over the weekend. I go, yeah, what's what's your, favorite job you've ever had?

16:07

And he goes, oh, easy, smoothie king in high school. I was like, smoothie king in high school. You've had a hole. He's forty. He's like forty three or something. I was like, your greatest job was your first job twenty three years ago or twenty six years ago? He's like, yeah. No doubt. And I was like, why did you like it so much? Like, free smoothies or something? He goes, no. No. No. My boss was so funny. He's like, my boss was this character. He's like, you know what that thing I say every time I answer the phone?

And he goes, oh, easy, smoothie king in high school. I was like, smoothie king in high school. You've had a hole. He's forty. He's like forty three or something. I was like, your greatest job was your first job twenty three years ago or twenty six years ago? He's like, yeah. No doubt. And I was like, why did you like it so much? Like, free smoothies or something? He goes, no. No. No. My boss was so funny. He's like, my boss was this character. He's like, you know what that thing I say every time I answer the phone?

16:32

I go, yeah. He goes, I stole that from my boss.

I go, yeah. He goes, I stole that from my boss.

16:36

And the thing he says on the phone is the thing his boss said. So one day he was in Swiddie King, and the phone rings, like, the Swiddie King, like, landline, rings.

And the thing he says on the phone is the thing his boss said. So one day he was in Swiddie King, and the phone rings, like, the Swiddie King, like, landline, rings.

16:45

And his boss is basically, like, you know, if my brother-in-law's seventeen, this is, like, a nineteen year old, you know,

And his boss is basically, like, you know, if my brother-in-law's seventeen, this is, like, a nineteen year old, you know,

16:51

normal dude, he's a manager of smoothie king, kind of an overweight guy. And he goes, must be Jordan about that summer league. And he thinks it's the fuck. I mean,

normal dude, he's a manager of smoothie king, kind of an overweight guy. And he goes, must be Jordan about that summer league. And he thinks it's the fuck. I mean,

17:00

my brother-in-law thought it was so funny that he just came up with that on the fly. Like, It must be Michael Jordan calling about Summer League. And for literally twenty six years, my brother-in-law, every time the phone rings, he goes, I must be Jordan about that Summer League.

my brother-in-law thought it was so funny that he just came up with that on the fly. Like, It must be Michael Jordan calling about Summer League. And for literally twenty six years, my brother-in-law, every time the phone rings, he goes, I must be Jordan about that Summer League.

17:13

And I could tell it's just right. He puts him in a good mood every single time.

And I could tell it's just right. He puts him in a good mood every single time.

17:17

Well, another new one is,

Well, another new one is,

17:19

when you're hanging dollars.

when you're hanging dollars.

17:23

You wanna do one what he got. Alright. I got another thing that's funny. Well, it's funny and not funny. But the funny thing about funny things, is that if you take a really not funny thing like war and you multiply it times a funny thing, together they become funny. That's the beauty that's the beauty of of humor. Bold statement. Let's see let's see how, you pulled together. The pizza meter. Do you know what the pizza meter is? I don't know what the pizza meter is. Okay. So the pizza meter

You wanna do one what he got. Alright. I got another thing that's funny. Well, it's funny and not funny. But the funny thing about funny things, is that if you take a really not funny thing like war and you multiply it times a funny thing, together they become funny. That's the beauty that's the beauty of of humor. Bold statement. Let's see let's see how, you pulled together. The pizza meter. Do you know what the pizza meter is? I don't know what the pizza meter is. Okay. So the pizza meter

17:49

is a way that people on the internet

is a way that people on the internet

17:52

knew that the Iran strikes were happening before the news reported You might be wondering. How could just random people on the internet know this before mainstream media? And the answer is the pizza meter. And so the pizza meter is basically

knew that the Iran strikes were happening before the news reported You might be wondering. How could just random people on the internet know this before mainstream media? And the answer is the pizza meter. And so the pizza meter is basically

18:06

a a signal that people watch for, which is basically they study the, they they watch the pizza shops that are around the White House, the Pentagon, places like that. And they look that if there's a sudden spike and if, you know, for example, if you go on Google and it says busier than usual, and you'll see like, wow. Ten PM, it's, like, spiked way higher than normal,

a a signal that people watch for, which is basically they study the, they they watch the pizza shops that are around the White House, the Pentagon, places like that. And they look that if there's a sudden spike and if, you know, for example, if you go on Google and it says busier than usual, and you'll see like, wow. Ten PM, it's, like, spiked way higher than normal,

18:26

that you know that something's going down. That's the only reason that the closest pizza shop to the penny on the closest pizza shop to the White House would have spiked like that is that there's something going down that has the staff there late at night ordering pizzas. And so they know, and it's basically been a signal for like,

that you know that something's going down. That's the only reason that the closest pizza shop to the penny on the closest pizza shop to the White House would have spiked like that is that there's something going down that has the staff there late at night ordering pizzas. And so they know, and it's basically been a signal for like,

18:42

the invasion of Kuwait, the Iraq war. Most recently, when Iran launched those missiles at at Israel,

the invasion of Kuwait, the Iraq war. Most recently, when Iran launched those missiles at at Israel,

18:49

And so people knew that this was coming because of the pizza meter. And the the funny the story behind this is pretty funny. I don't know if you I guess if you've never heard of it, you probably don't know the the backstory either, but

And so people knew that this was coming because of the pizza meter. And the the funny the story behind this is pretty funny. I don't know if you I guess if you've never heard of it, you probably don't know the the backstory either, but

18:58

It got popular because there was a guy named Frank, and Frank owned sixty franchises of, like, pizza shops around DC.

It got popular because there was a guy named Frank, and Frank owned sixty franchises of, like, pizza shops around DC.

19:05

And he actually went and told the LA Times. He was like,

And he actually went and told the LA Times. He was like,

19:09

the news media doesn't know about something big's gonna happen there in bed sleeping. But my guys, My guys are out there on the front lines doing deliveries. And we know when something's going down because we'll get a spike of deliveries to the Pentagon at, you know, eleven PM at midnight at one AM, and that never happens. And so this happened, and then the government basically had to shift their they sent out a memo. They're like, hey, guys. You can't be doing this. And so now they send staff out try to pick up pizzas and do all this other stuff to kinda, like, smoothen out the curve, where it's not so obvious that some shit's going down. Isn't that hilarious? Dude, that's just brilliant. There there's a phrase for this, and I can't remember what it was, but it's basically where you do all of this work to protect something And just the smallest dumbest thing that you forget about that you don't even realize is the key to, you know, unraveling the entire thing. This is awesome.

the news media doesn't know about something big's gonna happen there in bed sleeping. But my guys, My guys are out there on the front lines doing deliveries. And we know when something's going down because we'll get a spike of deliveries to the Pentagon at, you know, eleven PM at midnight at one AM, and that never happens. And so this happened, and then the government basically had to shift their they sent out a memo. They're like, hey, guys. You can't be doing this. And so now they send staff out try to pick up pizzas and do all this other stuff to kinda, like, smoothen out the curve, where it's not so obvious that some shit's going down. Isn't that hilarious? Dude, that's just brilliant. There there's a phrase for this, and I can't remember what it was, but it's basically where you do all of this work to protect something And just the smallest dumbest thing that you forget about that you don't even realize is the key to, you know, unraveling the entire thing. This is awesome.

19:56

This is so cool. And I'm I'm reading the Wikipedia right now. It started in nineteen eighty three with the invasion of Granada. And then again, in nineteen eighty nine, the invasion of Panama, what they noticed that domino pizza deliveries increased dramatically

This is so cool. And I'm I'm reading the Wikipedia right now. It started in nineteen eighty three with the invasion of Granada. And then again, in nineteen eighty nine, the invasion of Panama, what they noticed that domino pizza deliveries increased dramatically

20:08

right before the invasion by twenty five percent. Like, so this has been going on for decades.

right before the invasion by twenty five percent. Like, so this has been going on for decades.

20:13

This is this is the password one two three of course.

This is this is the password one two three of course.

20:18

It's, like, the easy to guess password that, like, you didn't they didn't realize. Actually, The true origin story was this of this was apparently during the Cold War, the Soviet intelligence agency

It's, like, the easy to guess password that, like, you didn't they didn't realize. Actually, The true origin story was this of this was apparently during the Cold War, the Soviet intelligence agency

20:29

was using indicators like this. So not just the pizza thing, but other things like this, to try to alert them of a potential global crisis. And they called it,

was using indicators like this. So not just the pizza thing, but other things like this, to try to alert them of a potential global crisis. And they called it,

20:36

pizent. I've, like, pizza and then intelligence pizent.

pizent. I've, like, pizza and then intelligence pizent.

20:40

And,

And,

20:41

So that's how that's, like, how it started. And then Frank kinda put put a spotlight on it. And there's other ones too. So, like, recently so this happened before the Iran thing. People were like, uh-oh,

So that's how that's, like, how it started. And then Frank kinda put put a spotlight on it. And there's other ones too. So, like, recently so this happened before the Iran thing. People were like, uh-oh,

20:51

Pizza meter's spiking right now. And then sure enough, within twenty four hours, the news came out about the Iran thing. The other signals, people were like, hey, wait. It's not just pizzas. Because they realize that the second best signal is that gay bars in the area see a, like, a big drop off in foot traffic

Pizza meter's spiking right now. And then sure enough, within twenty four hours, the news came out about the Iran thing. The other signals, people were like, hey, wait. It's not just pizzas. Because they realize that the second best signal is that gay bars in the area see a, like, a big drop off in foot traffic

21:07

when the government, like, is when they're busy, basic And so people were looking at gay bars. There was a guy who was like, hey, guys. I can confirm. Because the the politicians would normally be going to the gay bars.

when the government, like, is when they're busy, basic And so people were looking at gay bars. There was a guy who was like, hey, guys. I can confirm. Because the the politicians would normally be going to the gay bars.

21:18

Yeah. Exactly. So this guy who tweeted out, he's like, hey, guys. I don't know what this means, but I'm at uproar right now. And there's way less government guys there than usual tonight. And normally, like, I don't know whatever Thursday night place is popping, there's nobody here.

Yeah. Exactly. So this guy who tweeted out, he's like, hey, guys. I don't know what this means, but I'm at uproar right now. And there's way less government guys there than usual tonight. And normally, like, I don't know whatever Thursday night place is popping, there's nobody here.

21:31

And so now there's the, the DC bear index, which is basically trying to measure of, you know, like, the the gay bar, foot traffic as well. So this is up there on my Mount Rushmore of silly indexes. There's there's some other great ones, that you might not know about. Do you know about the big mac index? I think you probably know that one. Is that just the price of a biz big mac? Or It's like a better, indicator of, like, inflation or what they call PPPs

And so now there's the, the DC bear index, which is basically trying to measure of, you know, like, the the gay bar, foot traffic as well. So this is up there on my Mount Rushmore of silly indexes. There's there's some other great ones, that you might not know about. Do you know about the big mac index? I think you probably know that one. Is that just the price of a biz big mac? Or It's like a better, indicator of, like, inflation or what they call PPPs

21:56

purchasing power parity. So, basically, how much

purchasing power parity. So, basically, how much

21:59

is a dollar versus a euro versus a Frank versus a yen? And the most common denominator between all of those countries is what's the price of a big mac? And so you can go see the, oh, man. A big mac relatively is now more expensive in one place than the other that basically indicates that that currency got weaker.

is a dollar versus a euro versus a Frank versus a yen? And the most common denominator between all of those countries is what's the price of a big mac? And so you can go see the, oh, man. A big mac relatively is now more expensive in one place than the other that basically indicates that that currency got weaker.

22:16

It's a more true indicator of the currency strength or weakness then, like, what the government will tell you. So that's, that's what the big mac index is supposed to be. And by the way, all of these are, you know, they're not they're not bulletproof. There's people who are like, oh, the pizza thing doesn't work anymore. Blah blah blah. Who knows? I I I, you know, I can't say that these are, like, you know, perfect science or anything, but they're they're funny. The other one that's great is the Waffle House index, you know, this one?

It's a more true indicator of the currency strength or weakness then, like, what the government will tell you. So that's, that's what the big mac index is supposed to be. And by the way, all of these are, you know, they're not they're not bulletproof. There's people who are like, oh, the pizza thing doesn't work anymore. Blah blah blah. Who knows? I I I, you know, I can't say that these are, like, you know, perfect science or anything, but they're they're funny. The other one that's great is the Waffle House index, you know, this one?

22:39

For hurricanes.

For hurricanes.

22:41

Yeah. For storms. Basically, the there's a three color

Yeah. For storms. Basically, the there's a three color

22:45

a three color system. So Waffle House, which is open twenty four seven three sixty five. So it's like, how do you know how bad a storm is? It's basically green as Waffle House still open an operational full menu.

a three color system. So Waffle House, which is open twenty four seven three sixty five. So it's like, how do you know how bad a storm is? It's basically green as Waffle House still open an operational full menu.

22:56

Yellow is it's open, partial menu.

Yellow is it's open, partial menu.

22:59

And red is it's closed. If Waffle House closing the guy, like, the director of FEMA came out. Basically, it was like, you know it's bad when the Waffle House is closed. And so it became the whole thing, the Waffle House index.

And red is it's closed. If Waffle House closing the guy, like, the director of FEMA came out. Basically, it was like, you know it's bad when the Waffle House is closed. And so it became the whole thing, the Waffle House index.

23:11

A Mount Rushmore

A Mount Rushmore

23:12

of indexes

of indexes

23:14

is awesome. That is a hilarious bit. I I I thoroughly enjoy this

is awesome. That is a hilarious bit. I I I thoroughly enjoy this

23:19

one. And by the way, have you ever noticed

one. And by the way, have you ever noticed

23:22

if if Waffle houses are supposed to be open all the time, why do they even have locks on the doors? Do they? Maybe they don't.

if if Waffle houses are supposed to be open all the time, why do they even have locks on the doors? Do they? Maybe they don't.

23:28

They do. Because I went one to one recently, and I was like, if you guys are open all the time, why why do you even why do you even lock the place up? I'm I'm sure they enjoyed that conversation.

They do. Because I went one to one recently, and I was like, if you guys are open all the time, why why do you even why do you even lock the place up? I'm I'm sure they enjoyed that conversation.

23:37

Like, look, dude, you while waffles are not. Like, scrambled or what? What do you want? It didn't work out. That's pretty good. Where'd you why why did this interest you?

Like, look, dude, you while waffles are not. Like, scrambled or what? What do you want? It didn't work out. That's pretty good. Where'd you why why did this interest you?

23:47

There's this general trend, which is, like, whenever there's, like, a murder that happens or, like, a crime, or there's, like, the Boston bombing. Do you remember, like, Reddit was basically solving it almost in real time? Like, the other Yeah. But they got it, like they they got it all wrong.

There's this general trend, which is, like, whenever there's, like, a murder that happens or, like, a crime, or there's, like, the Boston bombing. Do you remember, like, Reddit was basically solving it almost in real time? Like, the other Yeah. But they got it, like they they got it all wrong.

24:01

Yeah. But there is, like,

Yeah. But there is, like,

24:03

yes.

yes.

24:04

But that seems important. But,

But that seems important. But,

24:06

it is pretty fun to follow along and just see, like, what the open source intelligence community can do. And, like, they do get things wrong, but there's, you know, there there's several examples of this that are, like, you know, if you go look at the root call the root the root,

it is pretty fun to follow along and just see, like, what the open source intelligence community can do. And, like, they do get things wrong, but there's, you know, there there's several examples of this that are, like, you know, if you go look at the root call the root the root,

24:20

you know, discovery of maybe some conspiracy or some,

you know, discovery of maybe some conspiracy or some,

24:25

some some expose,

some some expose,

24:26

it's usually, like, some guy on a message board notices something. And that's, like, often, like, how things get figured out. And so, you know, that's how they caught the, you know, the silk road, for example. You know, they went and looked at message board posting, for example.

it's usually, like, some guy on a message board notices something. And that's, like, often, like, how things get figured out. And so, you know, that's how they caught the, you know, the silk road, for example. You know, they went and looked at message board posting, for example.

24:39

But, you know, I just think that's cool that, like, there's a there is, like, the official agencies, but then there's sort of, like, this open source community of Internet sleuths, and, you know, I don't think they're they're not necessarily better, but I just think it's a cool in addition to,

But, you know, I just think that's cool that, like, there's a there is, like, the official agencies, but then there's sort of, like, this open source community of Internet sleuths, and, you know, I don't think they're they're not necessarily better, but I just think it's a cool in addition to,

24:53

what it what it exists out there.

what it what it exists out there.

24:55

Let me show you something that I saw recently

Let me show you something that I saw recently

24:57

that is actually related to indexes.

that is actually related to indexes.

25:00

So I got curious about, I was looking at, like, I saw an article about some of the most profitable companies in the world. And now let me list a few that are very obvious, so Visa. Okay.

So I got curious about, I was looking at, like, I saw an article about some of the most profitable companies in the world. And now let me list a few that are very obvious, so Visa. Okay.

25:12

Visa is gonna be one of the more profitable companies, something like forty percent,

Visa is gonna be one of the more profitable companies, something like forty percent,

25:16

income compared to their revenue,

income compared to their revenue,

25:18

Nvidia,

Nvidia,

25:19

Berkshire, Berkshire,

Berkshire, Berkshire,

25:20

Hathway, very obvious ones. Two less obvious ones, public storage. I think we've talked about public storage. You know, they make something like fifty percent profit on each dollar that they they take in on revenue. Another one is relics. We talked about relics. They own the academic publishing industry, and it's, like, a very controversial thing. Because it's kind of a pay to play model and it's a little it's a little weird. But there's two that stick that stood out to me. The first one, I'll tell you because you may not know, but it's called the intercontinental

Hathway, very obvious ones. Two less obvious ones, public storage. I think we've talked about public storage. You know, they make something like fifty percent profit on each dollar that they they take in on revenue. Another one is relics. We talked about relics. They own the academic publishing industry, and it's, like, a very controversial thing. Because it's kind of a pay to play model and it's a little it's a little weird. But there's two that stick that stood out to me. The first one, I'll tell you because you may not know, but it's called the intercontinental

25:49

exchange. Do you know what the intercontinental exchange is? No. Well, the second one that stood out is Nasdaq. So the intercontinental

exchange. Do you know what the intercontinental exchange is? No. Well, the second one that stood out is Nasdaq. So the intercontinental

25:57

exchange owns the New York Stock Exchange.

exchange owns the New York Stock Exchange.

26:00

And so these two stock exchanges are some of the most profitable public companies in the country.

And so these two stock exchanges are some of the most profitable public companies in the country.

26:06

Something like

Something like

26:08

I think in two thousand and eighteen,

I think in two thousand and eighteen,

26:10

the intercontinental exchange, I think it's I think they call it ice, ICE.

the intercontinental exchange, I think it's I think they call it ice, ICE.

26:14

Sixty percent profit for every dollar that it took in. And this company is worth something like, I think today is worth thirty five or forty billion dollars. One of the most profitable companies out there. And it makes, I think, ten billion in revenue. So it's just like printing cash. And it kinda got me interested that

Sixty percent profit for every dollar that it took in. And this company is worth something like, I think today is worth thirty five or forty billion dollars. One of the most profitable companies out there. And it makes, I think, ten billion in revenue. So it's just like printing cash. And it kinda got me interested that

26:32

These stock market exchanges

These stock market exchanges

26:35

might be the world's greatest business models

might be the world's greatest business models

26:38

because when you think about a stock market exchange, what's a stock once a company lists on an exchange,

because when you think about a stock market exchange, what's a stock once a company lists on an exchange,

26:43

they're basically never going to go away. And a, hopefully, a great company, like a Ford or something like that can last for a hundred years.

they're basically never going to go away. And a, hopefully, a great company, like a Ford or something like that can last for a hundred years.

26:51

It's incredibly challenging

It's incredibly challenging

26:53

to build a new stock exchange. There's actually only, I think, fifteen of them in the world, like, fifteen, like, legit big ones.

to build a new stock exchange. There's actually only, I think, fifteen of them in the world, like, fifteen, like, legit big ones.

27:00

And the barriers to entry are super big. But it got me interested. Do you know who

And the barriers to entry are super big. But it got me interested. Do you know who

27:05

started a stock exchange? Recently. Have you heard about this? It's called the long term stock exchange. Eric

started a stock exchange? Recently. Have you heard about this? It's called the long term stock exchange. Eric

27:12

Reese from the the book, the lean startup, one of the most famous startup books of all time. So I think he started this in two thousand and ten or two thousand and twelve a while ago and it's taken a while to get going. And the reason he started it was at the end of the lean startup, in, like, the the epilogue, he lists, like, a bunch of ideas that are interesting to him. And he said that on this talk, he goes, All of these ideas have been started. My readers have messaged me saying I've started this, this, and this after this book, and he goes, the one thing that no one started was a long term stock exchange. So I decided to do it. And one of the reasons he decided to do it was because so the large,

Reese from the the book, the lean startup, one of the most famous startup books of all time. So I think he started this in two thousand and ten or two thousand and twelve a while ago and it's taken a while to get going. And the reason he started it was at the end of the lean startup, in, like, the the epilogue, he lists, like, a bunch of ideas that are interesting to him. And he said that on this talk, he goes, All of these ideas have been started. My readers have messaged me saying I've started this, this, and this after this book, and he goes, the one thing that no one started was a long term stock exchange. So I decided to do it. And one of the reasons he decided to do it was because so the large,

27:51

index funds or the or a lot of the large traders, do you know how long they hold a stock for on average?

index funds or the or a lot of the large traders, do you know how long they hold a stock for on average?

27:57

No. I have no idea.

No. I have no idea.

27:58

Ten minutes. That's how long on average. It's I'm super bullish on this stock.

Ten minutes. That's how long on average. It's I'm super bullish on this stock.

28:04

For the next ten minutes.

For the next ten minutes.

28:05

Yeah.

Yeah.

28:07

And he's, like, at home with all my ideas. Yeah. It's for ten minutes. It's the average hold time. And he was like, I think that's insane because nothing has changed with that company,

And he's, like, at home with all my ideas. Yeah. It's for ten minutes. It's the average hold time. And he was like, I think that's insane because nothing has changed with that company,

28:17

and it really bothered him. Another thing that bothered him is there's chart, you like one chart businesses, there's this chart that shows the average number of public companies. And it's been going just straight down. So I think twenty years ago, there was something like ten thousand, I think today, there's, like, four thousand public companies. So people just don't wanna take their company public for a variety of reasons. One of those reasons being is that it's kind of a short term, like, what does Warren Buffett say? In the short term, it's a, it's a what does he say? It's like a measuring stick, but in the long term. Contest. Long term, it's a weighing machine.

and it really bothered him. Another thing that bothered him is there's chart, you like one chart businesses, there's this chart that shows the average number of public companies. And it's been going just straight down. So I think twenty years ago, there was something like ten thousand, I think today, there's, like, four thousand public companies. So people just don't wanna take their company public for a variety of reasons. One of those reasons being is that it's kind of a short term, like, what does Warren Buffett say? In the short term, it's a, it's a what does he say? It's like a measuring stick, but in the long term. Contest. Long term, it's a weighing machine.

28:48

Yeah. That's right. And he's like, that has a lot of people don't like that. They don't wanna take their companies public because of that. So, basically, in two thousand eleven, he proposed this idea of a this thing called the long term stock exchange, where you get more votes for how long you've held the stock. So if you held the stock for longer than someone who who has just recently bought it, you get more votes into how the company is run, theoretically.

Yeah. That's right. And he's like, that has a lot of people don't like that. They don't wanna take their companies public because of that. So, basically, in two thousand eleven, he proposed this idea of a this thing called the long term stock exchange, where you get more votes for how long you've held the stock. So if you held the stock for longer than someone who who has just recently bought it, you get more votes into how the company is run, theoretically.

29:10

And he actually raised something like a hundred million dollars to start I think Adriessen Horowitz funded it and a and a bunch of other things. Wasn't the only thing. Right? I think there was, like, a mandatory one year hold time. Right? Wasn't there, like, a If you buy, you you can't sell within a certain period of time. Wasn't that the rule? Yes. And there's a and there's a few other rules where the companies in order to get listed on the stock exchange. You have to do what you just said. You also have to, like, have a plan as to how your company is going to be great for the next many decades And so they, like, it's all about long term stuff. And so, yeah, there are a whole bunch of rules about this. Now

And he actually raised something like a hundred million dollars to start I think Adriessen Horowitz funded it and a and a bunch of other things. Wasn't the only thing. Right? I think there was, like, a mandatory one year hold time. Right? Wasn't there, like, a If you buy, you you can't sell within a certain period of time. Wasn't that the rule? Yes. And there's a and there's a few other rules where the companies in order to get listed on the stock exchange. You have to do what you just said. You also have to, like, have a plan as to how your company is going to be great for the next many decades And so they, like, it's all about long term stuff. And so, yeah, there are a whole bunch of rules about this. Now

29:45

the story isn't exactly going well because I think there's only, like, two or three or four companies listed on his exchange so far. I think it's, Twilio

the story isn't exactly going well because I think there's only, like, two or three or four companies listed on his exchange so far. I think it's, Twilio

29:55

I think Twilio, Asana, and Thredup. I think those are, like, I don't think there's that many companies listed there. And those companies are also listed on the NASDAQ. So I don't know why you would use Eric Reese's

I think Twilio, Asana, and Thredup. I think those are, like, I don't think there's that many companies listed there. And those companies are also listed on the NASDAQ. So I don't know why you would use Eric Reese's

30:07

long term stock exchange.

long term stock exchange.

30:08

However,

However,

30:09

I thought this idea I didn't understand it when I was younger. I'm like, why do you do you need to do that? Now I'm kind of growing to understand, like, that is pretty bad ass. And this is an epic idea that has not played out yet.

I thought this idea I didn't understand it when I was younger. I'm like, why do you do you need to do that? Now I'm kind of growing to understand, like, that is pretty bad ass. And this is an epic idea that has not played out yet.

30:21

But I was researching these exchanges, and they're so fascinating at how they work. It's this weird

But I was researching these exchanges, and they're so fascinating at how they work. It's this weird

30:27

it's a little bit crony capitalism because they're in bed with the SCC, so about the government, and there's a lot of regulation around this whole thing.

it's a little bit crony capitalism because they're in bed with the SCC, so about the government, and there's a lot of regulation around this whole thing.

30:34

But it's so fascinating. And Eric Reeves was talking about starting it. He was like, in order to start it, you have to file paperwork. And it's called SCC

But it's so fascinating. And Eric Reeves was talking about starting it. He was like, in order to start it, you have to file paperwork. And it's called SCC

30:40

zero zero zero one. So when you file paperwork with with the SCC, even for a startup, it's it's all these paperwork. This is literally paperwork number one. It's the first, like, it's their first document. And he, like, has and he filled out all this paperwork. And now he's finally kinda starting to get a little bit traction. But I found this to be so fascinating these these stock exchanges and how they're probably one of the best business models I could think of.

zero zero zero one. So when you file paperwork with with the SCC, even for a startup, it's it's all these paperwork. This is literally paperwork number one. It's the first, like, it's their first document. And he, like, has and he filled out all this paperwork. And now he's finally kinda starting to get a little bit traction. But I found this to be so fascinating these these stock exchanges and how they're probably one of the best business models I could think of.

31:03

Alright. I have a bunch of short stories,

Alright. I have a bunch of short stories,

31:05

related to this. Number one,

related to this. Number one,

31:09

I met the CEO of, I think, Either the Nasdaq or NYSE.

I met the CEO of, I think, Either the Nasdaq or NYSE.

31:13

He came to my office once,

He came to my office once,

31:15

and

and

31:16

I didn't, he came to meet Michael Birch who or, like, main investor that were hanging out. And he's like, oh, come in here and join. And so I'm sitting there, and I'm like, I didn't even know the exchange was a business. I was like, what the like, why would it have a CEO

I didn't, he came to meet Michael Birch who or, like, main investor that were hanging out. And he's like, oh, come in here and join. And so I'm sitting there, and I'm like, I didn't even know the exchange was a business. I was like, what the like, why would it have a CEO

31:27

It's a business, and he's like, oh, it's not only a business. It's a phenomenal business. And he's like, basically, we have the exchange,

It's a business, and he's like, oh, it's not only a business. It's a phenomenal business. And he's like, basically, we have the exchange,

31:33

and the exchange of the US, obviously, is the big one. But what they do is it's a software company, actually. So what they do is they power the stock exchanges

and the exchange of the US, obviously, is the big one. But what they do is it's a software company, actually. So what they do is they power the stock exchanges

31:41

of, like, a whole bunch of different countries. So it's like, oh, I mean, Finland needs a stock exchange. They're not gonna build their own thing. They'll just take the US's, like, battle tested,

of, like, a whole bunch of different countries. So it's like, oh, I mean, Finland needs a stock exchange. They're not gonna build their own thing. They'll just take the US's, like, battle tested,

31:50

super, you know, military grade exchange, and they'll just be a customer of it. And so that was the first, like, line of businesses. Basically, that countries

super, you know, military grade exchange, and they'll just be a customer of it. And so that was the first, like, line of businesses. Basically, that countries

31:59

will use their, software to run their own exchanges.

will use their, software to run their own exchanges.

32:03

The next is that they basically fight for IPOs. So he's like, yeah, big deal is basically how do we versus the NASDAQ,

The next is that they basically fight for IPOs. So he's like, yeah, big deal is basically how do we versus the NASDAQ,

32:11

compete to get you know, Facebook's, you know, IPO. How do we get the next big tech IPOs? So that's why he was in Silicon Valley meeting people. It was like, these are long term relationships. And, like, when the time comes out, they're deciding which change to list on. Like, that's a big deal for us, and it's a network effect. Right? The more great companies you have under your exchange, the more valuable your exchange is. But it's like a network effect,

compete to get you know, Facebook's, you know, IPO. How do we get the next big tech IPOs? So that's why he was in Silicon Valley meeting people. It was like, these are long term relationships. And, like, when the time comes out, they're deciding which change to list on. Like, that's a big deal for us, and it's a network effect. Right? The more great companies you have under your exchange, the more valuable your exchange is. But it's like a network effect,

32:31

married with enterprise,

married with enterprise,

32:33

you know, like super enterprise contracts,

you know, like super enterprise contracts,

32:36

married with, like, complete defensibility.

married with, like, complete defensibility.

32:39

Like, nobody like, literally, like, regulatory defensibility. So you get the defensibility of network effects and of regulations,

Like, nobody like, literally, like, regulatory defensibility. So you get the defensibility of network effects and of regulations,

32:45

and then you get the business model of enterprise, you know, enterprise sales. And so pretty phenomenal,

and then you get the business model of enterprise, you know, enterprise sales. And so pretty phenomenal,

32:52

business. Actually, it's also a marketplace. Right? Cause they could take fees on all the different transactions that exist. So pretty phenomenal business. You're absolutely right. And,

business. Actually, it's also a marketplace. Right? Cause they could take fees on all the different transactions that exist. So pretty phenomenal business. You're absolutely right. And,

33:00

I was surprised to even learn that this was a business. It's just another reminder that, like,

I was surprised to even learn that this was a business. It's just another reminder that, like,

33:06

everything you see around you, it didn't just show up.

everything you see around you, it didn't just show up.

33:09

It's there because somebody somewhere has a motive and a and a profit in order to generate that product to that service or that thing that exists. And once you see that, you can't, like, unsee it. So that's my first story. Second story is about Eric Rees. So I'm I I love Eric Rees, like his blog was one of the key blogs that, like, you know, shifted my, like, entrepreneurial journey. Like, I I was, like, oh, this makes a lot of sense. Like, that's why we failed. We should have been doing this shit. And I got to meet Erica. I went to his house in San Francisco, NICE's guy. NICE guy, but also wasn't just like pleasantries. He was nice, but he was so helpful.

It's there because somebody somewhere has a motive and a and a profit in order to generate that product to that service or that thing that exists. And once you see that, you can't, like, unsee it. So that's my first story. Second story is about Eric Rees. So I'm I I love Eric Rees, like his blog was one of the key blogs that, like, you know, shifted my, like, entrepreneurial journey. Like, I I was, like, oh, this makes a lot of sense. Like, that's why we failed. We should have been doing this shit. And I got to meet Erica. I went to his house in San Francisco, NICE's guy. NICE guy, but also wasn't just like pleasantries. He was nice, but he was so helpful.

33:44

Like, I was like, oh, we're planning on doing this. It's and he's like, okay. That's an interesting idea. I was like, yeah, we're gonna do this big launch blah blah blah. He's like, don't do the big launch.

Like, I was like, oh, we're planning on doing this. It's and he's like, okay. That's an interesting idea. I was like, yeah, we're gonna do this big launch blah blah blah. He's like, don't do the big launch.

33:52

And I was like, but I just told you. I I told I, like, talked for five minutes about my big launch plan. He's, like, not a believer in big launches.

And I was like, but I just told you. I I told I, like, talked for five minutes about my big launch plan. He's, like, not a believer in big launches.

33:58

Here's why. Basically, here's what you're gonna do. You're gonna take the worst version of the product that you've ever made and will ever make, that you have no idea if there's demand for. And you're gonna completely blow your wad telling everybody how great this thing is. And you have this, like, you're gonna put all this energy into that, and it's gonna completely, like, the odds of you just getting it right And your initial product being good enough is so low that you're actually, like, lowering your odds of success by doing that. And that now it's, like, pretty common this fallacy of the big launch. This is, like, ten plus years ago. And at that time, like, big launches were still kind of a thing that people tried to do. And, He talked me off that ledge. And then also, I was like, I came to him, and I was like, you know, we have this, idea. It's not really working. So I'm thinking about pivoting to this. He's like, okay. Here's he's like, how do you plan it to pivot? Was like, oh, I think we're gonna make these, like, changes features, start to test this and blah, blah, blah. He's like, cool. Here's what you need to do. He said, you need to take your old idea. You need to bring it to Townsquare. You need to shoot it in the head. I was like, what? What? And he's like, your team is gonna be so confused unless you explicitly tell them that, hey, all the shit I've been saying for two years, it's changing. Like, the old assumptions turned out to be wrong, We learned this by doing this, and now we know that's not the path. We now know that this is a more viable path or that this is a better path to be trying. That old idea is done. That old assumption we had is done. And he's like, you need to take it in the middle of everybody and you need to real do a public execution

Here's why. Basically, here's what you're gonna do. You're gonna take the worst version of the product that you've ever made and will ever make, that you have no idea if there's demand for. And you're gonna completely blow your wad telling everybody how great this thing is. And you have this, like, you're gonna put all this energy into that, and it's gonna completely, like, the odds of you just getting it right And your initial product being good enough is so low that you're actually, like, lowering your odds of success by doing that. And that now it's, like, pretty common this fallacy of the big launch. This is, like, ten plus years ago. And at that time, like, big launches were still kind of a thing that people tried to do. And, He talked me off that ledge. And then also, I was like, I came to him, and I was like, you know, we have this, idea. It's not really working. So I'm thinking about pivoting to this. He's like, okay. Here's he's like, how do you plan it to pivot? Was like, oh, I think we're gonna make these, like, changes features, start to test this and blah, blah, blah. He's like, cool. Here's what you need to do. He said, you need to take your old idea. You need to bring it to Townsquare. You need to shoot it in the head. I was like, what? What? And he's like, your team is gonna be so confused unless you explicitly tell them that, hey, all the shit I've been saying for two years, it's changing. Like, the old assumptions turned out to be wrong, We learned this by doing this, and now we know that's not the path. We now know that this is a more viable path or that this is a better path to be trying. That old idea is done. That old assumption we had is done. And he's like, you need to take it in the middle of everybody and you need to real do a public execution

35:21

of the assumptions and the ideas that you no longer are married to, because nine out of ten CEOs are too afraid to,

of the assumptions and the ideas that you no longer are married to, because nine out of ten CEOs are too afraid to,

35:29

to sort of admit that they were wrong or to, like, be really explicit. They're like, no. We that was a dead end. We need to go back, and we need to try something new is that you try to, like, blend it together and just kinda, like, keep iterating in the shadows, basically. You're, like, kind of, like, your team is always, like, half confused.

to sort of admit that they were wrong or to, like, be really explicit. They're like, no. We that was a dead end. We need to go back, and we need to try something new is that you try to, like, blend it together and just kinda, like, keep iterating in the shadows, basically. You're, like, kind of, like, your team is always, like, half confused.

35:44

And they don't really know what they're supposed to be doing. Is that the thing we've been saying or this new thing, or do we just bolt this new thing onto the old thing? And then that doesn't really work either. And he's like, you know, when Instagram pivoted and they became Instagram,

And they don't really know what they're supposed to be doing. Is that the thing we've been saying or this new thing, or do we just bolt this new thing onto the old thing? And then that doesn't really work either. And he's like, you know, when Instagram pivoted and they became Instagram,

35:55

they basically were like, look, this other thing, bourbon, this idea of location based check ins, not doing that shit anymore. Location suck.

they basically were like, look, this other thing, bourbon, this idea of location based check ins, not doing that shit anymore. Location suck.

36:02

We used to say location means everything. Location now means nothing. It's photos with filters. Okay? And we may have a new app with a new name and its photos with filter And they're like, but the old app had photos with filters in it. He's like, yeah, but the old app was about the old shit. And this this is not about that anymore. This is now about this new thing. And, that was very, very valuable advice that I don't know. Nobody else had ever told me, and I bet nobody else would ever tell me. And I'm saying it here on the pod because, you know, there's probably a hundred people out there that need to pivot, and, like, this was good advice. It really helped me. That's such a good metaphor too. That's a very, that that's a very, that's a very sharp metaphor.

We used to say location means everything. Location now means nothing. It's photos with filters. Okay? And we may have a new app with a new name and its photos with filter And they're like, but the old app had photos with filters in it. He's like, yeah, but the old app was about the old shit. And this this is not about that anymore. This is now about this new thing. And, that was very, very valuable advice that I don't know. Nobody else had ever told me, and I bet nobody else would ever tell me. And I'm saying it here on the pod because, you know, there's probably a hundred people out there that need to pivot, and, like, this was good advice. It really helped me. That's such a good metaphor too. That's a very, that that's a very, that's a very sharp metaphor.

36:36

Yeah. Exactly. I needed to be punched in the face because like most founders,

Yeah. Exactly. I needed to be punched in the face because like most founders,

36:40

we ask for advice. And, really, what we're asking for is can you please affirm the things I want. And anything you said that I don't want,

we ask for advice. And, really, what we're asking for is can you please affirm the things I want. And anything you said that I don't want,

36:47

even though it's important, I'm gonna, like,

even though it's important, I'm gonna, like,

36:50

ignore to my own detriment And then three years later, two years later, when it's all failed, I'll be like,

ignore to my own detriment And then three years later, two years later, when it's all failed, I'll be like,

36:56

maybe there was some, like, wisdom. And if only I had listened,

maybe there was some, like, wisdom. And if only I had listened,

36:59

And,

And,

37:00

I thought it was really good that he just, like, punched me in the nose so that I couldn't

I thought it was really good that he just, like, punched me in the nose so that I couldn't

37:04

ignore the advice

ignore the advice

37:06

and most people that that's actually very generous. Most people won't

and most people that that's actually very generous. Most people won't

37:09

put themselves out there to do that. Most people don't need it doesn't it didn't help him. I I went to a house that changed my life. You never heard from me again. Right? Like, I've never bumped into him again. And so, you know, I I paid back nothing,

put themselves out there to do that. Most people don't need it doesn't it didn't help him. I I went to a house that changed my life. You never heard from me again. Right? Like, I've never bumped into him again. And so, you know, I I paid back nothing,

37:20

for that, but he he kinda went out on a limb and was, I'm gonna be direct with you, bro. And, I really appreciate it directness because that's actually what I what I wanted. Do you think his new company's gonna work? Well, it's his old company because it's ten years. It's, like, ten plus years old now, dude. Yeah. I I don't I mean, as much as I love the guy, it just seems like this idea has not Come to fruition, there's you said Twilio Asana and Thredup. Twilio d listed voluntarily. So now there's Asana and Thredup. They have two companies listed on the exchange. So, like, in terms of

for that, but he he kinda went out on a limb and was, I'm gonna be direct with you, bro. And, I really appreciate it directness because that's actually what I what I wanted. Do you think his new company's gonna work? Well, it's his old company because it's ten years. It's, like, ten plus years old now, dude. Yeah. I I don't I mean, as much as I love the guy, it just seems like this idea has not Come to fruition, there's you said Twilio Asana and Thredup. Twilio d listed voluntarily. So now there's Asana and Thredup. They have two companies listed on the exchange. So, like, in terms of

37:48

objectively,

objectively,

37:50

it's not working unless there's some other, you know, momentum. I know that for a long time, they really couldn't do anything. They needed the, like, regulatory approvals.

it's not working unless there's some other, you know, momentum. I know that for a long time, they really couldn't do anything. They needed the, like, regulatory approvals.

37:58

That was, like, a multi year thing. So I it does seem like they've crossed that, but, you know, it doesn't seem like they have a lot of traction at the moment. I wish they did. I think it's a great idea.

That was, like, a multi year thing. So I it does seem like they've crossed that, but, you know, it doesn't seem like they have a lot of traction at the moment. I wish they did. I think it's a great idea.

38:08

I wish they did too. I wish they did too. In the words of, what's his name? Gary Halpert never has more money been lost than trying to convince the market what they should do versus what they want to do. Maybe Long termism

I wish they did too. I wish they did too. In the words of, what's his name? Gary Halpert never has more money been lost than trying to convince the market what they should do versus what they want to do. Maybe Long termism

38:19

is what you want the market. You think the market should do and not necessarily what it wants to do. Maybe that's not what companies or investors want.

is what you want the market. You think the market should do and not necessarily what it wants to do. Maybe that's not what companies or investors want.

38:25

I think when I was thinking about this, I'm like, how do you make this work? And I'm like, well, I think the biggest way to make it work, but this has to do with the SDC is to get rid of quarterly

I think when I was thinking about this, I'm like, how do you make this work? And I'm like, well, I think the biggest way to make it work, but this has to do with the SDC is to get rid of quarterly

38:34

earnings calls.

earnings calls.

38:36

I think quarterly earning calls should probably go away.

I think quarterly earning calls should probably go away.

38:39

I think that this is actually something that I think Trump proposed this but many other people have proposed this. I think He's like no audits.

I think that this is actually something that I think Trump proposed this but many other people have proposed this. I think He's like no audits.

38:46

Never. Check anything.

Never. Check anything.

38:51

He, that I think I think that's something he proposed, but

He, that I think I think that's something he proposed, but

38:55

I think the earnings is ridiculous. Every three months is kinda crazy.

I think the earnings is ridiculous. Every three months is kinda crazy.

38:59

But that's beyond, I think, long term stock exchanges, like, per view. Like, I think that's, like, some SCC bullshit. But, anyway, I thought it was interesting. I doesn't sound like it's getting the traction that I wish it would get, but I still think it's intriguing. The coolest innovation in this space was actually from crypto. Crypto, basically when they had the token stuff. FTX,

But that's beyond, I think, long term stock exchanges, like, per view. Like, I think that's, like, some SCC bullshit. But, anyway, I thought it was interesting. I doesn't sound like it's getting the traction that I wish it would get, but I still think it's intriguing. The coolest innovation in this space was actually from crypto. Crypto, basically when they had the token stuff. FTX,

39:17

No. No. No. No. Like,

No. No. No. No. Like,

39:19

like crypto tokens that it it wasn't,

like crypto tokens that it it wasn't,

39:21

this they they didn't include this for regulatory wise, but the the idea was actually really good, which is that

this they they didn't include this for regulatory wise, but the the idea was actually really good, which is that

39:27

A app should be able to issue tokens to the users or members of its community that are helping build it. We've all been a part of things early on where without that user contributing, without them being a part of it, without them them actually participating, whether it's Airbnb or it's the drivers on Uber, Like, for them to not get anything or, like, you know, Reddit, for example,

A app should be able to issue tokens to the users or members of its community that are helping build it. We've all been a part of things early on where without that user contributing, without them being a part of it, without them them actually participating, whether it's Airbnb or it's the drivers on Uber, Like, for them to not get anything or, like, you know, Reddit, for example,

39:47

Reddit after, like, twenty years was, like, we're going public.

Reddit after, like, twenty years was, like, we're going public.

39:51

We made billions of dollars.

We made billions of dollars.

39:52

And the mods who, you know, have made this place what it is and who actually created these communities and run them. They're like, you,

And the mods who, you know, have made this place what it is and who actually created these communities and run them. They're like, you,

39:59

we're gonna go we're gonna do the thing no company does. We're gonna let you buy the stock at the at the price twenty years later. When in reality, like, the the proper way to do this is what crypto was trying to do, which was Let any app create an incentive mechanism

we're gonna go we're gonna do the thing no company does. We're gonna let you buy the stock at the at the price twenty years later. When in reality, like, the the proper way to do this is what crypto was trying to do, which was Let any app create an incentive mechanism

40:12

that will that will reward early participation of people who bring value to the

that will that will reward early participation of people who bring value to the

40:16

network. So that if the network actually becomes valuable,

network. So that if the network actually becomes valuable,

40:19

you, by being there and putting in work, that was, like, the equivalent of an investment. You were able to invest energy. And what if you do that, It actually gives you a chance to spin up new networks or new things. Now, of course,

you, by being there and putting in work, that was, like, the equivalent of an investment. You were able to invest energy. And what if you do that, It actually gives you a chance to spin up new networks or new things. Now, of course,

40:29

all these things have the other side of the coin, which is

all these things have the other side of the coin, which is

40:33

you might attract the wrong person. The person that's just there to get the early coins. Right? It's like the the worst customer is the one who's, like, the coupon clipper. Who's just, you know, there to just redeem their early early thing, then then then quickly cash it out and bounce. And so there there's all kinds of things you have to get right to make this work. But a lot of them are avail evangelists.

you might attract the wrong person. The person that's just there to get the early coins. Right? It's like the the worst customer is the one who's, like, the coupon clipper. Who's just, you know, there to just redeem their early early thing, then then then quickly cash it out and bounce. And so there there's all kinds of things you have to get right to make this work. But a lot of them are avail evangelists.

40:49

Yeah. Like, you know, the the the idea that you could allow your early adopters, early evangelists, and early contributors,

Yeah. Like, you know, the the the idea that you could allow your early adopters, early evangelists, and early contributors,

40:56

to own a piece of the upside in something. I thought was a really good idea and a big step forward.

to own a piece of the upside in something. I thought was a really good idea and a big step forward.

41:02

That just simply doesn't exist in the traditional system today.

That just simply doesn't exist in the traditional system today.

41:06

Alright. Well, that's my bit on

Alright. Well, that's my bit on

41:08

stock exchanges. I'm gonna be paying attention. I I think this will make it to Eric. Eric, gotta reach out to Sean, man, and let him let him thank you, face to face.

stock exchanges. I'm gonna be paying attention. I I think this will make it to Eric. Eric, gotta reach out to Sean, man, and let him let him thank you, face to face.

41:19

What do you got? Alright. This is my,

What do you got? Alright. This is my,

41:21

hustler of the week. So we kinda have, we got the blue collar side hustle. We got the billy of the week. That's for the billionaire of the week. I don't know what we call this lady. She's the, the hustler of the week, which is just somebody who's just making shit happen. Her name is Daniel Baskett,

hustler of the week. So we kinda have, we got the blue collar side hustle. We got the billy of the week. That's for the billionaire of the week. I don't know what we call this lady. She's the, the hustler of the week, which is just somebody who's just making shit happen. Her name is Daniel Baskett,

41:35

which I thought was the same name as the Tiger King lady, but maybe it's not.

which I thought was the same name as the Tiger King lady, but maybe it's not.

41:40

Here's her story. So

Here's her story. So

41:42

I saw that this lady is doing a fruit swag company.

I saw that this lady is doing a fruit swag company.

41:46

Basically, imagine your company and you're hosting some conference, your HubSpot hosting inbound.

Basically, imagine your company and you're hosting some conference, your HubSpot hosting inbound.

41:51

And you wanna have something cool, something unique for, like, you know, ten thousand attendees. They got enough t shirts. How many koozies can one have?

And you wanna have something cool, something unique for, like, you know, ten thousand attendees. They got enough t shirts. How many koozies can one have?

41:59

Oh, great. A pen, how thoughtful of you. And so what she does is she's like, I got it.

Oh, great. A pen, how thoughtful of you. And so what she does is she's like, I got it.

42:05

Put your name on fruit, baby. Let's do a Salesforce avocado.

Put your name on fruit, baby. Let's do a Salesforce avocado.

42:08

Let's do a Lyft banana. Let's do a Mailchimp.

Let's do a Lyft banana. Let's do a Mailchimp.

42:13

Pineapple or whatever it is. I guess it should have been a mail chip banana.

Pineapple or whatever it is. I guess it should have been a mail chip banana.

42:16

But basically, she prints corporate names onto fruits.

But basically, she prints corporate names onto fruits.

42:20

And charges five bucks per fruit to the companies, and companies pay for this for their conferences. And she's made a bunch of money doing this. I think it's awesome.

And charges five bucks per fruit to the companies, and companies pay for this for their conferences. And she's made a bunch of money doing this. I think it's awesome.

42:30

And what I liked about her was I looked her up, and she's like this, like, kind of this, opinionated artist. And she's done a bunch of these random businesses. So she, She was like, bike helmets are ugly. So she painted her own bike helmet, and then she kept getting stopped at places for, for her bike

And what I liked about her was I looked her up, and she's like this, like, kind of this, opinionated artist. And she's done a bunch of these random businesses. So she, She was like, bike helmets are ugly. So she painted her own bike helmet, and then she kept getting stopped at places for, for her bike

42:45

helmet. So she's like, okay. And then she created a bike helmet company that just does, like, cool looking bike helmets.

helmet. So she's like, okay. And then she created a bike helmet company that just does, like, cool looking bike helmets.

42:51

And then that was, like, her first business. And so she was doing that. She, like, made us she's like, I don't know anything about tech, but, like, She went on, like, I don't know, Squarespace and then, like, got, like, a, you know, put stripe on there or PayPal on there and started taking payments. So that started to work. Then she said, alright. Where do I sell these Helbits, and so she bought a vintage tricycle that has a wagon attached to it, like a three wheeler with a wagon, and she just piled up all the helmets into the wagon and made like a cool little stand. And then people were like, yo, I love your stand. And she's like, alright. I'll start selling these stands. And so now she sells the helmets. And then she built a stand for the helmets, and then the people would love to help her stand so much that she started doing,

And then that was, like, her first business. And so she was doing that. She, like, made us she's like, I don't know anything about tech, but, like, She went on, like, I don't know, Squarespace and then, like, got, like, a, you know, put stripe on there or PayPal on there and started taking payments. So that started to work. Then she said, alright. Where do I sell these Helbits, and so she bought a vintage tricycle that has a wagon attached to it, like a three wheeler with a wagon, and she just piled up all the helmets into the wagon and made like a cool little stand. And then people were like, yo, I love your stand. And she's like, alright. I'll start selling these stands. And so now she sells the helmets. And then she built a stand for the helmets, and then the people would love to help her stand so much that she started doing,

43:27

she started selling stands. I think the first thing started the same way. She was like, oh, yeah. Just to be funny, I created this this fruit thing.

she started selling stands. I think the first thing started the same way. She was like, oh, yeah. Just to be funny, I created this this fruit thing.

43:34

And then people were like, hey. Can you do that for my brand? And it was just a great example of

And then people were like, hey. Can you do that for my brand? And it was just a great example of

43:40

This this awesome quote from the founder of Geek Squad. He said marketing is the tax that you pay

This this awesome quote from the founder of Geek Squad. He said marketing is the tax that you pay

43:46

for for an unremarkable product.

for for an unremarkable product.

43:48

And this lady has such a remarkable product. She just builds remarkable products. Product worth remarking on that she never does need to do marketing, and she actually just spins up new businesses because she'll do she'll make something for herself. And then ten people will talk about it, and she's like, okay. That's business. That's a thing. And she'll make it. She has another thing called mask alike,

And this lady has such a remarkable product. She just builds remarkable products. Product worth remarking on that she never does need to do marketing, and she actually just spins up new businesses because she'll do she'll make something for herself. And then ten people will talk about it, and she's like, okay. That's business. That's a thing. And she'll make it. She has another thing called mask alike,

44:07

where you upload a picture of your face, and it makes like a COVID mask, but the bottom half of your face on the mask. And on her branded fruit website, she needs some her copy is funky. She needs to just move this part up. This is actually good. This should be the tagline. Go bananas.

where you upload a picture of your face, and it makes like a COVID mask, but the bottom half of your face on the mask. And on her branded fruit website, she needs some her copy is funky. She needs to just move this part up. This is actually good. This should be the tagline. Go bananas.

44:22

And it says, how they work with local farms to source produce, and then they put these, like, stickers on the produce.

And it says, how they work with local farms to source produce, and then they put these, like, stickers on the produce.

44:28

It's pretty cool. This is pretty cool.

It's pretty cool. This is pretty cool.

44:31

If we do a MFM meetup, we need to have this at at one of them. I don't know what our fruit would be, but, like, I'm a bait I'm a beat guy. I like beats.

If we do a MFM meetup, we need to have this at at one of them. I don't know what our fruit would be, but, like, I'm a bait I'm a beat guy. I like beats.

44:39

Big, big fan of Wait. You eat beats. How do you eat how do you eat a beat?

Big, big fan of Wait. You eat beats. How do you eat how do you eat a beat?

44:44

Dude, I think I told you this. My buddy, Sam solely from college, one day, sent me a power point deck. He's like, oh, I was listening to the podcast. I haven't talked to this guy in years. And he's like, oh, I heard the podcast. You're talking about health.

Dude, I think I told you this. My buddy, Sam solely from college, one day, sent me a power point deck. He's like, oh, I was listening to the podcast. I haven't talked to this guy in years. And he's like, oh, I heard the podcast. You're talking about health.

44:56

Here's my beats presentation.

Here's my beats presentation.

44:57

I was like, what? And he just has this this slide deck of all white slide, no design, and it just says beats.

I was like, what? And he just has this this slide deck of all white slide, no design, and it just says beats.

45:04

Wanna have a longer life? Next slide. Beats. Wanna have better sex? Next slide. Beats. Wanna feel good every morning? Beats. And he's just like, everything you want is on the other side of just a few beats. And he's like, you need to buy raw beats. You need to put them in a smoothie. Here's my recipe. Beats are amazing for you. How do you eat them? I just blend them up in a smoothie. Like, what's that mean? What part of blended up in a smoothie is unclear?

Wanna have a longer life? Next slide. Beats. Wanna have better sex? Next slide. Beats. Wanna feel good every morning? Beats. And he's just like, everything you want is on the other side of just a few beats. And he's like, you need to buy raw beats. You need to put them in a smoothie. Here's my recipe. Beats are amazing for you. How do you eat them? I just blend them up in a smoothie. Like, what's that mean? What part of blended up in a smoothie is unclear?

45:27

What do you mean? That that's incredibly unclear. Do you literally take a bunch of beets and put them in a smoothie and, like, you juice it?

What do you mean? That that's incredibly unclear. Do you literally take a bunch of beets and put them in a smoothie and, like, you juice it?

45:35

Like, it becomes Make a smoothie. And one of the ingredients is beets. Okay. That's what I was asking. You just said you but you what you said was you just put beets in a blender and make it into something. So what do you put what is your beat smoothie recipe. His recipe his recipe will be

Like, it becomes Make a smoothie. And one of the ingredients is beets. Okay. That's what I was asking. You just said you but you what you said was you just put beets in a blender and make it into something. So what do you put what is your beat smoothie recipe. His recipe his recipe will be

45:49

spinach,

spinach,

45:50

beets, water,

beets, water,

45:52

I think like a splash of OJ. He puts, like, olive oil He puts like a different stuff that I never put in smoothies, like olive oil. I never would have thought of hemp seeds. He makes like a killer, like, super healthy smoothie.

I think like a splash of OJ. He puts, like, olive oil He puts like a different stuff that I never put in smoothies, like olive oil. I never would have thought of hemp seeds. He makes like a killer, like, super healthy smoothie.

46:02

And, I'll try to I'll publish the recipe. I gotta go find the exact recipe. I haven't done it in a couple years, but for, like, a year and a half, I was all on the Beats train. And now Did it make you feel better? Yeah. It feels great. Well, mostly because his presentation was very convincing, and so, like, I got pussy about pretty hard there. But

And, I'll try to I'll publish the recipe. I gotta go find the exact recipe. I haven't done it in a couple years, but for, like, a year and a half, I was all on the Beats train. And now Did it make you feel better? Yeah. It feels great. Well, mostly because his presentation was very convincing, and so, like, I got pussy about pretty hard there. But

46:18

the hard part is that we're all beats are the worst for clean up. Like, you have to peel them.

the hard part is that we're all beats are the worst for clean up. Like, you have to peel them.

46:23

And then they're and then everything is red. Your hands are pure red. The cutting board is red. Your cold kitchen is red. Like, these things are, like, just pure ink. And so that's the only reason I stopped was for a period of time. I was, like, I'm just tired of, like, having red hands for the all day. Yeah. You know, so I need to figure out a way to do this. I need some gloves to say it's the answer.

And then they're and then everything is red. Your hands are pure red. The cutting board is red. Your cold kitchen is red. Like, these things are, like, just pure ink. And so that's the only reason I stopped was for a period of time. I was, like, I'm just tired of, like, having red hands for the all day. Yeah. You know, so I need to figure out a way to do this. I need some gloves to say it's the answer.

46:42

Dude, what a dork? I love this guy. Yeah. You made a face like it's gross. But this is everything you stand for in life doing

Dude, what a dork? I love this guy. Yeah. You made a face like it's gross. But this is everything you stand for in life doing

46:49

weird overkill stuff for health.

weird overkill stuff for health.

46:53

I'm not that overkill, but

I'm not that overkill, but

46:55

Beats are like a how long is that ratio running right now? How long is that ratio running? How long is it?

Beats are like a how long is that ratio running right now? How long is that ratio running? How long is it?

47:04

About fifty of them, about fifty of the miles.

About fifty of them, about fifty of the miles.

47:06

Oh, okay.

Oh, okay.

47:08

So, like, a marathon wasn't enough. You needed two.

So, like, a marathon wasn't enough. You needed two.

47:12

But you're not overkill for sure.

But you're not overkill for sure.

47:15

Alright. Well, congratulations

Alright. Well, congratulations

47:16

to Danielle. How'd you find her? I honestly have no idea. Oh, we like the Chris you're like the Christopher Columbus where it's like, you discovered

to Danielle. How'd you find her? I honestly have no idea. Oh, we like the Chris you're like the Christopher Columbus where it's like, you discovered

47:24

America. It did not exist before you. Before you, it was it was not a thing. You came across it. Now it is a thing.

America. It did not exist before you. Before you, it was it was not a thing. You came across it. Now it is a thing.

47:35

Yeah. And by the way, she, to me, is, like, the female Peter levels in real life.

Yeah. And by the way, she, to me, is, like, the female Peter levels in real life.

47:40

So, you know, he's, like, the indie hacker, just spins up cool ass projects online, makes a bunch of money. I feel like she's the female real life peer levels. So that's that's how I think about her. I also have a couple of her ideas that she's had that she's been tinkering with. So,

So, you know, he's, like, the indie hacker, just spins up cool ass projects online, makes a bunch of money. I feel like she's the female real life peer levels. So that's that's how I think about her. I also have a couple of her ideas that she's had that she's been tinkering with. So,

47:55

Vasquez has been tinkering with other applications for this idea. For example,

Vasquez has been tinkering with other applications for this idea. For example,

47:58

What if companies sponsor produce that's at the store, so you could buy discounted fruits or vegetables if it came with the brand's logo on it? What if Taco Bell sponsors some tomatoes or avocados for instance?

What if companies sponsor produce that's at the store, so you could buy discounted fruits or vegetables if it came with the brand's logo on it? What if Taco Bell sponsors some tomatoes or avocados for instance?

48:08

And then you could think about the brand as you make her Super Bowl and guacamole. These are the thoughts going through the mind of Daniel Vaskin.

And then you could think about the brand as you make her Super Bowl and guacamole. These are the thoughts going through the mind of Daniel Vaskin.

48:14

Did she has a whole website?

Did she has a whole website?

48:16

Full of like crazy things. So she's done drone sweaters, sweat sweaters and clothing for cold drones.

Full of like crazy things. So she's done drone sweaters, sweat sweaters and clothing for cold drones.

48:24

She's got the helmets thing. She

She's got the helmets thing. She

48:26

she's oh my god. She

she's oh my god. She

48:29

she has an

she has an

48:30

escape room for your baby and your womb.

escape room for your baby and your womb.

48:34

Woom escape game is an escape room kit for newborns complete with a tiny wii escape sign for baby's first photos.

Woom escape game is an escape room kit for newborns complete with a tiny wii escape sign for baby's first photos.

48:44

She hosts funerals for expired domains. Oh my god. This woman is and she is

She hosts funerals for expired domains. Oh my god. This woman is and she is

48:46

something.

something.

48:50

She has touch base collectible and rare trading cards of venture capitalists, including stats, a foil pack, and a stick of gum.

She has touch base collectible and rare trading cards of venture capitalists, including stats, a foil pack, and a stick of gum.

48:57

She has SF Cyemaker,

She has SF Cyemaker,

48:59

a sign making company doing painted and printed signage for local businesses in New York and San Francisco. She's got the trillow box of phone mounted compatible with irregular handlebars for your for bike share companies.

a sign making company doing painted and printed signage for local businesses in New York and San Francisco. She's got the trillow box of phone mounted compatible with irregular handlebars for your for bike share companies.

49:11

This is funny. She has a stained glass window for airplanes, a removable window decal that transforms your flight into a place of prayer. This woman is really good. Yeah. She got some of those founder fitness club. A service that will print your pitch deck onto a yoga mat so that if there's an investor at the yoga club, they will be attracted.

This is funny. She has a stained glass window for airplanes, a removable window decal that transforms your flight into a place of prayer. This woman is really good. Yeah. She got some of those founder fitness club. A service that will print your pitch deck onto a yoga mat so that if there's an investor at the yoga club, they will be attracted.

49:30

Last chance tours,

Last chance tours,

49:31

a immersive,

a immersive,

49:32

scanning service that will that will tour a place that's about to be demolished that you can later

scanning service that will that will tour a place that's about to be demolished that you can later

49:38

revisit in VR.

revisit in VR.

49:40

She has blue check homes, which is a sis satirical service that offers verified, like a Twitter verified blue chess crest that goes on to your home if you're a public figure.

She has blue check homes, which is a sis satirical service that offers verified, like a Twitter verified blue chess crest that goes on to your home if you're a public figure.

49:52

She literally has more on here than we have time to say. Pretty impressive. She's cool.

She literally has more on here than we have time to say. Pretty impressive. She's cool.

49:58

She's awesome. Is it is it is this stuff, like, making a living? Surely, it is. Right? I mean, you have twenty of them.

She's awesome. Is it is it is this stuff, like, making a living? Surely, it is. Right? I mean, you have twenty of them.

50:06

Yeah. I I'd like to believe that that that's true.

Yeah. I I'd like to believe that that that's true.

50:11

She must be doing well. You can't be this talented to not do well.

She must be doing well. You can't be this talented to not do well.

50:14

Yeah. I'm a fan. Danielle, you're awesome.

Yeah. I'm a fan. Danielle, you're awesome.

50:17

Is that it? Is that the pod? That's it. That's the pod. Alright. That's the pod.

Is that it? Is that the pod? That's it. That's the pod. Alright. That's the pod.

50:24

Hold on. We had to come back on. Sam founder Daniel Baskins best

Hold on. We had to come back on. Sam founder Daniel Baskins best

50:28

best one of all. It's called moonlight moonlight dot world. What tagline did you just say, Sean? It's SaaS for witches.

best one of all. It's called moonlight moonlight dot world. What tagline did you just say, Sean? It's SaaS for witches.

50:36

All those witches out there who've been needing some SaaS tools to let them do their tarot card readings, she made it finally. Of for transformative,

All those witches out there who've been needing some SaaS tools to let them do their tarot card readings, she made it finally. Of for transformative,

50:43

social rituals, experience interactive and deep illuminating tarot card sessions right from your browser, SaaS for witches. Beautiful. I'm all about it. Danielle, you're awesome.

social rituals, experience interactive and deep illuminating tarot card sessions right from your browser, SaaS for witches. Beautiful. I'm all about it. Danielle, you're awesome.

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