00:00
So bankers are basically people who help people sell companies and help people buy companies. And when you sell a company for like anything north of probably fifty million, they likely have a banker. And I've been contacting bankers,
00:11
and my pitch to them is this, hey, I'm thinking about starting a company in this space. You've sold a few companies in this space. Tell me everything about why the this company was bought as well as what the opportunities are that the buyer, what they were looking for.
00:25
And, maybe in five or ten years, I'll let you sell my company. And I've been able to line up meetings doing this.
00:32
And it's
00:33
genius.
00:34
And,
00:36
I've been a part of one or two of those types of conversations. And I was like, oh, wow. These guys are like vault
00:41
filled with gold.
00:49
I I met a famous person this weekend.
00:52
I went and saw Jimmy,
00:54
is it Yang or Wang?
00:56
The comedian,
00:57
I think Jimmy O Yang or something. Oh, yeah. Well, it was Jimmy O. I forget his last name, but he's, what was his character in Silicon Valley? Jin Yang. Jana. Yeah. And he's a comedian, and he was an awesome guy. And my friend is dating him. Brie
01:11
and, Brie. Funny person or not? Yeah. He's awesome. He was awesome. Like, comedian funny. Like, you just talked to him or you're like, were you like,
01:20
wow. This person should be a comedian if they weren't.
01:22
No. He was just really insightful and he had like really good strong opinions and he told stories well. I mean, I think you could actually do it. If you were to sit down and write a
01:32
a bit. I actually think that you have the same traits.
01:35
But no, he was just a really nice thoughtful guy, but he was, like, legit famous to where everywhere we went. People would talk to him. And -- Right. -- it was pretty pretty cool to see. And I imagined quite annoying for him because the people who are fans of him because he he doesn't actually talk like that. You know he's American. Right? Right. Right. Yeah. And
01:53
But the they're fans of Janney.
01:55
Yeah. Well, they are fans of him, particularly, the Asian community, they love him, because,
02:00
well, he just, like, he's, like, representing nicely. But, basically, they come up to, like, like, a white guy came up to him and kinda said something a little inappropriate
02:08
and it was, like, rooted in, like, the Silicon Valley show. Right. And I, like, they think that he has an accent and things like that. And that's super annoying, particularly in Austin where there's tons of, like, white bros. So I imagine that could be annoying, but he was legit famous. It was kinda cool to see. When you're around people who are like, you know, famous in their world,
02:26
do you how do you act? Do you, like,
02:29
Do you go
02:30
door a, treat them like a normal person? In fact, almost disregard their fame.
02:35
B nerd out about you know, asking them a a zillion questions about, you know, the show and what blah blah blah, like, you know, basically to ask them all the questions they probably heard before, but with enthusiasm,
02:47
or see something else. What do you do? Dude, so I do I the I do b, but I do it in a very direct way. Kinda like the podcast where where it could tell that I'm, like, really confident,
02:57
but I'm asking questions up that everyone wants to know. So I'm, like, so what you're, like, kind of nagging them?
03:02
Yeah. Yeah. So it's, like, So what's it? Like, here's a tiny example. I've got a friend of a friend who had cancer and he lost his leg. And when I first saw him, I was like, what's going on, man?
03:13
Are you crushing it at pull ups because you're lighter now? Like, how many pounds did you lose off that leg? And he, like, really quickly opened because he was like, oh, you just got that out. You got it. You got it all the way. You're not a big thing. Like, it's not here, but you're also,
03:28
not making a huge deal out of it. Yeah. Yeah. Yeah. And so that's like how I usually when I'm with famous people, so I'm like, so what's it like? You're pretty famous. Is that cool or is it bad? Like, just
03:38
very direct. And I typically find that it makes people lighten up, and they and they'll and you
03:43
you are nagging them in a sense you're also, like, congratulating them, and they really will just open up. You're like, you you're better looking in person. I watch the show.
03:51
Yeah. Yeah.
03:52
You're way taller than I thought. Yeah. You're not nearly a slight of build that I does as I was expecting.
03:59
Yeah. You're you're actually funny.
04:01
Yeah.
04:04
I don't know. Yeah. You're it's like,
04:07
you know, I don't care what people say. I think you're great. Dude, my brother-in-law has the best celebrity
04:12
move.
04:13
He he see if he sees a celebrity,
04:16
he greets them like a long lost friend,
04:19
So he'll see, like, like, he saw Mike Tyson, and he'll be like, Mike.
04:23
What's up, man? How you been? And he'll go dap them up and he'll be like, they could see you. He'll just, like, keep going. And they're just, like, do I know this guy? Where where did I be? Like, like, like, George,
04:34
Yo. I was Houston.
04:36
George, and then he'll, like, go ahead. He just keeps going. And, like, just he'll just make it seem like they are they're just reconnecting rather than meeting for the first time. And I thought, what a hack? What an amazing hack? Because these people meet tons of people. So they don't they don't remember. And so they'll automatically go with your assumption that the, like, sort of know each other or your equals in some way, peers in some way.
04:58
You ever, have you ever been to a restaurant and the owner walks around just greeting people and asking how things are? Of course. Yeah.
05:05
That is Well, I had a friend that told me he used to pick up women that way where he was just like, I would approach this with the attitude.
05:11
Like, I wouldn't act like I would the owner, but in my head, I would act like the owner. How's what I'm doing here? Yeah. And I would just and I had that energy, and I was able to meet so many people with that energy. Restaurant owner energy, dude. That's so good.
05:25
It's a good one. It's a good one.
05:27
And so I, like, at Hussle Con, when we're hosted Hussle Con you and I are hosting one of our events. Like, you you kinda know everyone knows who you are, and and so you kinda know that you have the feeling where you can just walk up to Hart Daddy and and they'll know what's up. Right. You have that energy when you're trying to meet girls and it's the best.
05:43
Right. Dude, that's so good. Like, I'm just gonna start wearing, like, a a small dish towel and my waist and go to restaurants and then just, yeah, just just walk around, just have a drink and just be walking around, you know, greeting each table, making sure everything's going smoothly for them.
05:59
Yeah. And you're not lying. You're not telling that person.
06:03
Never said it.
06:04
You assumed based on my big restaurant energy here.
06:08
Alright, bro. I got a a few interesting things to run by you. Do you have a did you have a lot left over? Last time. Yeah. I kinda do it. Can can I tell you about one? Yeah. I don't know, like, business slash idea, this niche. That's I got my attention right now. So
06:21
I
06:22
did I talk about this the other day? Oh, I went to that the Blippy show that tell you about this? No. Alright. So so do you know who Blippy is if you ever heard of Blippy? I don't know what that is. No. Alright. So, like, remember, like, back there, we had Barney or, like, you know, like, Peagram or whatever. This is, like, it's, like, it's a dude. So he kinda looks like Peagram or whatever, but He's more like a Barney or, you know, Sesame Street style show. So, basically, there's a guy who went on YouTube created this brand called Blippy.
06:48
And he,
06:50
he's entertaining. So he'd be like, oh, and by the way, the funny thing that he does is there's no, like, set. He just goes into, like,
06:57
Hey, we're at the aquarium, but they just go in, like, after nine PM. It's, like, closed down. And so it's just they have it all to themselves. Like, hey. We're here in Las Vegas at this rock climbing studio.
07:06
So he just uses that to film his thing, but he gives it a shout out at the beginning of the video. The video gets like forty million views. So it's like, well, you know, it's worth it to let these guys film there. And he just, like, goes around and he'll basically just play with toys. He'll be like, I'm at an abandoned Chuckie cheese, and he'll go play with a bunch of toys. And there's, like, music and whatever overlaid And it's the same guy. I'm looking at him now. It's the same guy every single time. It is, except for as he blew up, it got famous, then they switched him out with just a stunt double. For a bit. And so, like, that guy is, like, a substitute teacher sometimes. And then sometimes, like, if he comes back, but, like, the main guy is the main guy. He wears this It's like this blue outfit with his orange glasses. He, like, always looks the same. So anyways, my daughter love Blippy. We used to watch a ton of blippy.
07:47
And all of a sudden, we see this ad that says,
07:50
Blippy, like, the live show is coming to Oakland.
07:54
And so we were like, oh, shit. We got and so instantly, my wife buys tickets for for all of us of the family. We go to this thing last weekend.
08:01
And it's it's at the same place you did Hussicon. So it's at the Paramount Theatre,
08:06
and
08:06
it is packed. Like, you know, Hussicon was, like, you know,
08:10
sold out ish. This was, like, sold out, sold out. Like, all the even the back shitty seat is, like, sold out. And it's full of parents and their kids, And then they just, like, this they basically just created, like, a little play, like, a little mini musical one hour because kids don't have that long of an attention span. It's just kinda like music and and like, you know, lights and colors. And he's oh, dinosaurs. Oh, rocks. Oh, how much did it cost?
08:34
So every ticket I wanna say was That venue seats. Maybe, like, sixty bucks a seat, something like that. So that venue seats between twenty five hundred and three thousand, I believe. Yeah. So I think there was two thousand there.
08:47
And I believe
08:49
the tickets were were something like
08:52
something like fifty, sixty, seventy bucks, something like that. So we're in, like, a hundred and twenty thousand. And then he played four shows in a row. That weekend, and then he went to the next city. So it was our, like, man, no. He had done eight shows or he was doing something like that. So it was, like, some crazy, like, thing where I was like, oh, wow. This weekend, they made whatever, eight hundred grand.
09:11
And yeah, the tickets tickets basically range from, like, you know, sixty bucks to ninety bucks.
09:16
And, and the place is lit, by the way. So, like, you know, he comes on stage. Kids go crazy.
09:21
He's like, you know, he'd be like, you know, what does the bubble do? And everyone's like, And he's like, when I say pop, can you say pop? And, like, so it's, like, not, like, a quiet show. Like, because kids are loud anyways. So some kids are just not paying attention have to, like, my daughter during intermission was like, I wanna watch Blippy on YouTube. And so we, like, had to open up YouTube on our phone and give it to her during intermission because she couldn't, like, go five minutes without stimulation.
09:43
And so is and then they have, like, the merch and the, like, the concessions. They have, like, all that shit. Right? So it's, like, pretty dope, actually.
09:50
I was like, wow, this is kinda genius. They just took YouTube IP, and this is this guy who was there was not blippy. The guy on stage was just some you know, theater kid who, like, didn't make it. You know? And it's so he's like, alright, plan b. I'll be I'll be blippy.
10:05
And, and so it was, like, They they took the IP, but they made their own show out of it. And so I started looking into this, and there's a company that does this called v star Entertainment.
10:15
Awesome. So v star, what they do is they go license these kids brands, and then they put on kids Broadway, basically, and they tour around the country. Awesome. And so And Blippy is just a guy with a guitar. Right? Or were there more instruments? No guitar. He's just just him. He just walked in. Were there any instruments, or was it just like a soundtrack? Just soundtrack and, like, lights and, like, stage props. So, like, you know, if they came out
10:40
sharks. Like, a bunch of, like, little backup dancers came out as sharks, and then they, whatever. Like, that's an awesome, many theater show. Right? And so v star entertainment, they do, another brand that you've probably heard of, or you may called paw patrol. It's basically another kid's cartoon. So guess how much
10:55
this is my, like, kind of triangulation. Guess how much they sold in paw patrol tickets last year. Just take a take a guess.
11:01
Twenty twenty mil? Forty million dollars.
11:04
And Forty million dollars in event tickets. In event tickets for and that's just the tickets. Not the merge. That was just last year in twenty two.
11:10
I I don't know. It's, like, this is, like, the just before COVID numbers. So, like, I don't know, twenty nineteen, twenty twenty, something like that. Wow. So they got bought by Cirque du soleil.
11:19
So first, so the backstory is some guy decides, oh, you know what? Like, he's watching Sesame Street. He's like Sesame Street should do a live show.
11:26
And he goes, and he basically raises five hundred grand from this guy. He mortgages his house, gets an extra twenty five grand out of his home equity. He's got five hundred twenty five thousand dollars. And he goes and he gets the license to Sesame Street. He started with the Sesame Street show, then Muppets. And, like, he, you know, he did But that must have been years This was in the, like, nineteen eighty, something like that. Yeah. And then,
11:47
this other guy was doing it, they merged. And then that whole thing gets bought by Circ Desolai last year. Certa Sollet, by the way, like, guess how much Certa Sollet revenue was? Have you ever read a a CERT show? No. I've not. But I do know that the guy who started it, is a Canadian guy. He's a billionaire. I read Dan Blazarian's
12:04
book, and they talk about that guy a lot. I think he's like I mean, he started a circus. So he's like or whatever. Yeah. He's really eccentric and wild and everything. So it made him a billionaire. How much revenue does it make?
12:15
Ben, have you been to a a search to Solay show? Search does a billion does a billion dollars a year in revenue, which is insane.
12:22
Ten percent, a five or ten percent of all Las Vegas tourists
12:26
go to a CERC show when they're in town. Is that what you what what's that CERC? Is that the is that, like, train? Well, they have, like, ten shows. Right? It'll be like, They have o, and then they have
12:36
zoomanity. They have, like, whatever. And the Beatles. I yeah. I I know all about it, and I'm I'm into it. And it's publicly traded or at least it was before it was acquired by private equity. Right? Yeah. Private equity owns it now. And,
12:47
and it's a pretty bad ass business. The idea was do a circus, but no animals. So it was like only human performers.
12:53
And to do that, they did like crazy acrobats and like great costumes. It's basically its own genre at this point, though. Right. And so he built that thing into a real juggernaut. And so CERC then bought Blu Man Group and V Star Entertainment. And so they got Blu Man, which is, like, an ad they what they had said was, like, We do ten million in ticket sales a year for Circus LA.
13:13
Blue Man adds another two million. And then,
13:17
And then v star adds another two million. But they're all, like, different ticket prices, but, like, they do fourteen million in tickets,
13:24
sold per year. And so This I this, like, live entertainment thing really has caught my attention because
13:29
I think as the world moves more and more digital,
13:32
the the, like, the demand for, like, these one off experience. Like, hey, let's get out of the house and go do something. It's just gonna keep going up. Music festivals. That's a winner.
13:40
And then there's, like, I think plays and musicals are gonna be a winner. I think they're gonna be bigger than they were before, even though the world was digital. And in fact, because the world moves digital. What do you think about all this? I one hundred percent agree. And so earlier today, I sent you, a notion doc of some of my notes on I'm interested in peer businesses, which is basically like you pay money and you're part of a club and you meet up with them. And I, I can't talk too much about what the name of the companies were, but they were doing, like,
14:10
one of them does a hundred million a year in profit And they it's basically two or three meetups a year, and there's executives paying fifty thousand dollars a year to be part of them. And I think actually these are gonna completely boom. I think conferences right now are interesting, but those are really hard. This actually seems way easier to pull off.
14:28
All types of meetup Airbnb's, I'm one hundred percent on board that I think that in person is is the move.
14:34
Yeah. I I and I think that then I started thinking, like, what are the other opportunities? And so I think, a, you could just, like, go compete with these guys on, like, either the same brands or other brands. So, like, what they did was,
14:44
the v star guy took TV IP turned it into a live show. The blip what the blippi guy is doing is taking YouTube IP and turning it into a live show. And I think you could just even do this for more. So, like, I think you could even do, like, we've talked about religion, which is the greatest free IP in the world. I think if somebody could do this for religion, which would make a extremely kid friendly, in fact, kid focused,
15:05
like Christianity's show, basically, I think you could do this for dinosaurs or science as a generic genre because, like, if kids love trucks and dinosaurs or whatever, and you could just basically create the, like,
15:17
the the show, you know, day with dinosaurs or something like that. And at once you get, like, if you have a certain level of quality,
15:24
moms will spread this. And they will talk about it, and they will, like, in their mommy groups, they will help you sell these tickets.
15:31
And,
15:32
and I just feel like there's a, like, it's not that hard. Like, you build one show, and then you sell that one show a thousand times. Right? Like, the show goes on tour. Mama Mia, has made, like, I don't know, some stupid amount of money just being the same show on tour with replacing the the low cost actors at the time. I'm trying while we're talking, I'm trying to find the numbers. So we used to so we did events, but we would do like these this thing called com, which is like the our big one where like thousands of people would come. But then we do this thing called two x. And two x was basically from, like, seven PM to like ten PM, and it was basically we got fifteen or ten women,
16:08
all who are in tech and business, not that many of them were like, well known.
16:13
But they would have ten minutes to like tell a story and we would charge like twenty five dollars, but then we would get tens of thousands of dollars and sponsors we got to the point where we could pull this off like kind of like almost weekly
16:25
in other cities. And when we started doing this, the hustle wasn't that popular.
16:29
But we were making like, I think like thirty grand a night when we were doing it
16:34
and we had one employee running it. Right. And
16:38
she would use a team of contractors,
16:41
and then we wouldn't supply anything. Like, I think we had free wine. I don't know. I don't even think it was free. I like we wouldn't supply anything, but then when we have corporate sponsors and we crushed it. And in my head, I'm like, I can always fall back on this make a living because it was so much easier than people thought. Right.
17:01
Yeah. Well, that's pretty good for a tech bro.
17:04
A tech bro business. Like, all of you you you you were running one of the best, like, women's entrepreneurship
17:09
events in the country. You got labeled wrong, dude. I yeah. There I'm like an onion man. There's layers. So but basically, like, we used to do this thing called pizza and forties where we would do a meetup and, I would interview someone and they would drink a forty ounce. And when the forty ounce beer was done, the talk was done, But then, like, women were, like, this is, like, there's all dudes here. And so we created, like, a, like, a wine version. And that had, like, way better. It was, like, holy cheese and wine. I I don't even remember, but that had way better engagement. And so we're like, oh, like, let's pursue this vein. Like, there's there's clearly an opportunity here. And so we created two x which
17:44
comes it's it's like two x chromosomes, which I thought was clever. I stole it from Reddit.
17:49
But anyway, we would do I think we did ten or twelve
17:54
in one year. And every single time, it was like twenty and thirty grand. And the cost to the cost was nothing. The cost was renting the venue cost, like, three thousand dollars, and we would make, like, twenty grand. But you also you had readers in every city. Right? So that's how you sold the tickets. Is that Yeah. Yeah. But we weren't basically, the speakers sold the tickets. The reason why we had fifteen speakers was was I was like, I bet each fifteen will get twenty five people to come plus
18:19
are,
18:19
like, little bit of our engine, like, this is easy. And you weren't making the money off the tickets. You're making enough sponsors really anyway. The tickets pay the the business model was the tickets paid for the event and then the conference was all or the sponsors for all the profit, but when it's there's two things going on. One, like women. So whenever you have like an underserved community, like sponsors definitely are willing to pay more. And two, it was like a B2B component. So it wasn't kids component, which I think would alter the economics. But my point of it is that I think that this it was far easier than people thought. And it was way more rudimentary and broad than people thought, and it worked. We just used splash that. I think if you Google, like, two x the hustle. You'll like see like the splasha is basically eventbrite. It was nothing special
19:05
and it freaking worked.
19:07
That's dope. Alright. What else we got?
19:09
Alright.
19:10
Let me I just got kicked out of the document. Alright. I got it. So one thing, tell me what you what you think about this. One thing that I've been doing as I'm now starting to, like, get back into the game, or thinking about it. So I've been setting up calls with bankers So bankers, which I didn't even know what those were. Bankers, when someone's when, like, Sarah, my wife went to Penn, and at a bank. Yeah. And she were at, like, I would always make our friends be like, yeah, like, I, you know, I'm a banker. I work at a bank. I'm like, oh, which branch?
19:41
And so bankers are basically people who help people sell companies and help people buy companies. And when you sell a company for like anything north of probably fifty million, they likely have a banker. And I've been contacting bankers
19:52
And my pitch for them is this, hey, I'm thinking about starting a company in this space. You've sold a few companies in this space. Tell me everything about why the this company was bought as well as what the opportunities are that the buyer, what they were looking for. And, maybe in five or ten years, I'll let you sell my company. And I've been able to line up meetings doing this.
20:14
And if
20:15
Genius.
20:16
And,
20:18
I've been a part of one or two of those types of conversations. And I was like, oh, wow. These guys are like vaults filled with gold.
20:25
So much. Bakers need podcasts. Like, why are they why are these guys not talking? Well, they can't. There's so much info. No. But they talk, like, generally speaking. They don't they can't talk about any specific deal, but, like,
20:37
They know a lot, dude. They actually know everything. It's like your your accountant. It's like accountants and They know everything. Yeah. They know everything.
20:44
And they've been telling me so much information. So I, like, they'll, like, basically, they'll say, here's why this company was doing well. Here's why it was succeeding. Here's why they bought it. And I'm like, alright. Great. What,
20:55
what other companies was that buyer trying to buy and why? And they're like, well, they always struggled with blank and I'm like, boom. Thank you. And then I'll say like,
21:03
you sold three businesses in the same space. Which one was more fun to run?
21:07
And so, like, for example, I'll give you I'll give you a concrete example. The business that I'm interested in now, we've talked about a a bunch. It's like a Vistage So which is basically a peer group. So companies
21:19
that it's like a group of ten or forty people who all have a similar job title and they meet together and they discuss their problems and it's like a safe space to discuss shit. You can't talk about in the internet. And some of them do huge. One of them, I can't say which does over a hundred million in profit. A year. And they're just like meetups in real life. And I'll just be like, well, what job titles was,
21:40
Gartner or whoever buys these companies what job titles are they trying to get to and they're really struggling to,
21:47
to to reach. And they'll just tell me. I'm like, oh, great. I can create a community around that and I think I could build it to sell it. Which what I wanna know from your perspective, is that even a good plan building to sell? So part of me is like, yes, it's clear path to make money. I know part is, like, it's kinda lame, though.
22:03
Yeah. Well, I think where you're at now. Let's take three three options.
22:08
Build to sell.
22:10
That which is basically optimizing for, like, oh, is there a sort of like a flip? Is there a is there a buyer on the other side of a of a business like this? The other one is build to win, which is basically like,
22:23
for example, when I talk to these bankers, what I'm trying to figure out is What which of these businesses is, like, not a special snowflake,
22:30
where it's, like, oh, that's actually, like, a rinse and repeatable model. Like, I didn't Like,
22:36
that founder didn't, like, catch lightning in a bottle at the perfect time and it's their perfect background and they got really lucky about this one thing. It's like, oh, those I don't wanna emulate. I wanna emulate the one where it's like, I think somebody could start that same business today and do equally well or do do just as well in this one adjacent space. And I you don't need to be a genius,
22:55
with that. And so that's the second part of it, which is I build to win. It's like optimizing for something that's gonna work. And then as the last one, it's just sort of, like, you know, build for fun or build for mission, which is, like,
23:06
go for something that, like, you something you would never wanna sell that you're willing to do even if it's low likelihood of success. I think we all know the answer is to do that bucket. Right? Like, I think The question is, like,
23:18
how many how much security
23:20
do you need before you go do the thing you know you should do?
23:24
Well, or it could be a combination of authoring.
23:27
Like, it could be like you enjoy winning or you enjoy this space and you wanna make it successful.
23:32
But there's a great clip from you and, what's, free what's what's, all in -- David. Yeah. -- David Freeberg. There's a great clip that I shared that you and him had where he basically said that founders
23:45
always sell them self short and they go for these small ideas because the because they think it's more reasonable. But when doing that,
23:52
they kinda screwed themselves because it's actually easier sometimes to do much of grander bigger ideas because that attracts the crazy types of people who you wanna work with.
24:01
You And it's probably competitive because nobody else no. Not every Joe is going to try to, you know, do it like, you know, going and try to, you know, start a a railroad business or whatever versus an FBA business. It's like, oh, they're both gonna take all your time. So that's equal.
24:17
Money well, you're gonna go have to go raise money from investors. One will let you just raise you you're still gonna get the money you need from investors.
24:24
Just One you may maybe raise more at a higher valuation and the other one you'll raise less at a lower valuation. Right? Like But did you agree kind of do agree with him?
24:32
I I do agree with him. And I've I've thought this for a very long time. I remember, back in the day, did you ever hear about this thing called the unreasonable Institute? I don't even think this is round anymore. That's a great name. It's sort of like the same guys who did summit. It's not it's not actually the same guys, but it's the same it was like the same idea. It was like -- Right. -- the unreasonable Institute was basically this, like, It was based on this one word unreasonable in the way that the hustle is built on this one word hustle
24:55
and, trends is built on one word, trends. And so the unreasonist, it was exactly that. It was, like,
25:01
it's gonna take unreasonable people to do unreasonable things for the world to move forward. And it was, like, very inspiring, and they they met with all bunch you know, a bunch of people who did that, the sort of Elon Musk types who went and did unreasonable things. And then you start to look at it and you're like,
25:15
you know, all things equal,
25:18
Oh, you know, I guess, like, your inputs are sort of the same. It's just your time and energy.
25:22
And then, like, the outputs can be very, very different because
25:26
the inputs aren't the same because it is possible to build something pretty cool and not work that hard, but it's kind of impossible to build something huge and not work very card. Alright. Who do we know? And I let's do real examples. I'm not saying it's not true, but let's who do we know that's building
25:43
successful, awesome businesses
25:45
without working too hard.
25:51
Well,
25:52
How about Sully? I actually don't know. What's his schedule? Does he grind constantly?
25:57
He works hard. Yes. He he works hard.
25:59
So then no one. You don't we don't know anyone. But
26:03
you and me, like, maybe I'll give you one nuance on it. He got there faster than the normal person. So it, like, it looked like it came easier, but that's just because he was better. It wasn't because he worked, like, wasn't putting in a tenth of the hours. He was putting in the same number of hours and getting there ten times faster, which is I just think that, like, there's a world where you have business a and it doesn't grow nearly as fast and you're working forty hours a week. And then you have business b that's growing significantly faster and you have to work a hundred hours a week. Like, that that is a reality. Yes. That's true. That's what I'm talking about. I'm not talking about, like, very little. I'm talking about normal versus not normal. There's also things like this podcast or, like, people who have, like, newsletters or blogs or something like that where it's like, or they teach a course. It's like, you know, like, like, let's to take your buddy neville. Right? So Neville, I don't think you and me. Well, but because but I'm doing multiple things. Right? So it's, like, on each one, I'm not putting in as much time.
26:57
But, like, overall, I'm working harder. And if I didn't do those other things, that one thing would just expand in time. I would just do more how to spend. Wait. How often are you working now a day? Normal work hours?
27:09
Not normal hours, but
27:11
I work like a
27:13
the equivalent of eight hours a day. Got it. Okay. Just not all tee it, not not all continuously.
27:18
Alright. But back to what was the original point? So my my my point was like,
27:23
is it
27:24
Is this really true that you can kinda, like, chill and win? And, like No. I didn't mean I I didn't mean to say chill.
27:31
I mean, chill less or sorry, chill more work less. Yeah.
27:37
Okay. Wait. So then, bro, if you agree with Friedberg, which I think I do,
27:42
Why are
27:43
you
27:45
not going after, like, one big grand thing? Like, I started a newsletter. That's not exactly, like,
27:50
you know, that's not like
27:52
world changing entirely. It's neat, but I would I would put it on a six out of ten in terms of like maybe a five in terms of like big ideas.
28:00
Right.
28:01
Yeah. I I agree with you. The
28:04
reason why is because to me, it's not a bigness contest.
28:08
It's a, do I have a clear picture of what I want, like, my life to be? And then can I like, do I have a crystal clear picture and then can I make that happen?
28:17
And it's like knowing what I want and then getting what I want. And so if what I wanted was not to work the hundred hours, Right? Even though I even though I agree, like,
28:27
that's cool. It's fun. And if I did do it,
28:30
I do think there's all these extra benefits. You would get amazing talent come join you, you'd make a bunch of money, you'd,
28:36
have a bunch of fun. Like, there's there's great benefits. If I did the big one, the the the big, big big one. But I decided that, like, what I wanted you wanted. Yeah. Yeah. What I wanted more was more like the forty hour
28:48
a week,
28:49
but hours spent on doing these types of things. Like, I love teaching. Teaching's not the most
28:55
it's not the most, like,
28:56
world changing unreasonable institute style, you know, like, let's go land a rocket on Mars type of idea, but I have the most fun doing it. So I'm just optimizing for like a different thing rather than a bigness. I'm optimizing for like, you know, my own enjoyment. And so
29:11
That's why I'm not going after that. So I need things that are sufficiently interesting
29:16
so that I'm interested and big enough so I don't feel like I'm wasting my time, but, like,
29:21
it's not maximally big.
29:23
Right. I feel you. Well,
29:26
to wrap up the bank thing, I think it's it was it's it's been kind of interesting. I'm gonna continue doing maybe I'll,
29:31
I didn't ask these people who I spoke with today if I could talk about what we discussed, so I'm not gonna bring it up. But,
29:38
Very useful. I sent you the notes. They were cool. Great. And also this technique,
29:44
whether it's a specific technique or a similar technique. It's like there are people who just know a lot of things.
29:51
You know, people who invest other people's money,
29:54
accountants,
29:55
bankers,
29:56
people like,
29:58
you know, VCs are like this. They see they see hundreds and hundreds of businesses a year. And so it's, like,
30:04
Those people, if you wanna, like, speed dial your learning, you can go to them and you can get basically free learning off of off of them. Alright. That's it. That's the episode.
00:00 30:29