00:00
The company that we talked about where we said, oh, we met this girl. She was a college student at NYU.
00:04
They got they did that clubhouse thing where they did shoot your shot. And I met her and I was like, wow. You're a star. I don't know what this idea is. She was doing, like, some web three version of the bachelor. I was like, oh, that's a terrible idea, but this is, hey, that's okay. That this is your terrible idea. You're gonna do amazing things. I think they might have already pivoted into something kind of amazing or found something amazing under their umbrella. And it's these shows. So the watch one, has in in four weeks, fourteen million views, two million likes at a total budget of, I think, two thousand dollars. What? A hundred ninety thousand followers.
00:41
Alright. We're live. Brother, it's been dry for me. Not a lot of research and ideas going on. Are you the same? It's try
00:48
season. Yeah. I
00:52
I know what you mean,
00:54
but,
00:55
I can't say I relate because your boys wet.
00:57
Really? You have stuff? I'm just dripping with concepts. You know, actually,
01:02
I have all the stuff prepared. And then, like, typically in the four hours before we
01:04
record,
01:09
I just come up with a whole different set of things that I wanna talk about. The first one is
01:15
okay. So
01:17
I don't know the full backstory of this, but I I do think it's kinda cool. So I saw a tweet that basically said there's like five twenty one year olds who are building, you know, some next generation media company. Okay. What what are you what are you guys doing? Well, basically,
01:32
it took them one month and they launched a series of original Talk shows. So not just like themselves on TikTok, but an actual show. So there's one show called buying time. It's where they buy and sell watches, like, kinda like on the fly.
01:45
And you get to see them, like, buy or sell and negotiate the watch. What's the name of the company? So the name of the company, what is their name?
01:52
I thought it was related to that mad realities thing. It might be. So to say it sounds like that.
01:57
I think it is related to them. I'll I'll I'll try to try to go find it. Yeah. It is. It's either produced by them, it's theirs,
02:03
or
02:04
they're like in the network. I'm not sure. But they're in in their bio for all the shows, it's at mad realities. Right? So that The brand that we the the company that we talked about where we said, oh, we met this girl. She was a college student at NYU.
02:16
They got they did that clubhouse thing where they did shoot your shot.
02:20
And I met her and I was like, wow. You're a star. I don't know what this idea is. She was doing, like, some web three version of the bachelor. I was like, oh, that's a terrible idea, but this is, hey, that's okay. That this is your verbal idea, you're gonna do amazing things. I think they might have already pivoted into something kind of amazing or found something amazing under their umbrella. And it's these shows. So the watch one has, in in four weeks, fourteen million views, two million likes at a total budget of, I think, two thousand dollars. Hundred
02:46
ninety thousand followers. And what are they doing on the show? And does that too, by the way, because some of these numbers might be a little off. We we got We got Brandon, the researcher. He's running on the hamster wheel in the back here. He's trying to get all the data, but sometimes I mess up kind of reading his data. So so
03:01
Numbers are directional for for anything I ever say. Okay.
03:06
But I did watch this other one. Keep the meter running. So keep the meter running school. You'll like this concept. They get in a cab in New York.
03:12
And
03:12
the guy's like, alright, where are you trying to go? And he's like,
03:16
where do you like to go in New York? Why don't you take me there? He's I've seen this. It's so good. He's like, take me to your favorite favorite place, you know, let's go eat. You you want lunch. Have you eaten today? And the guy's like, no. I I I don't need to land on my shift. He's like, let's go take me to your famous spot. He's like, okay. He's like, yeah, just keep the meter running. And they basically drive to, like, you know, the little, the, like, halal town part of New York to get out. And you hear the stories from the back? He's, like, he's, like, leave the meter running. They go inside to eat. He asked him about his kids and his life How he ended up with a taxi? Does he like it? And they're just enjoying Emilio and they just do that the whole day.
03:50
Also two point four million likes, hundred sixty thousand followers budget. It's really, really great. Man, that's a really great show. Have you seen it? I've seen it. It's like, if humans of New York was a TikTok Show.
04:02
And, and so they definitely find some gems of, like, human beings. And you're just, like, by the end of it, you're just, like, I just love dude. I just want this, like, taxi driver to have a easier life, and it's a great show. He's happy too, which is the best part. It's not it doesn't make you feel guilty because they're sad. They're very happy and content with the simple life. And, most of the people who are watching TikTok have, like, ten times more going for them than than this guy. And are ten times less happy and, you know, discontent just scrolling TikTok basically at the time. So it's like one of those things that makes you feel good. So it's a feel good show they have this other one called Einstein Elementary. It's basically this guy.
04:36
He calls himself the Einstein of Wall Street. It kinda looks like Einstein, sick guy gray hair puffing out to the side. And he just explains stock market shit in, like, simple terms. And this one has a million likes and a hundred thousand followers. And I'm just like, this is really, really cool. They're basically prototyping
04:53
the shows
04:55
that could be produced into real shows, or this might be it.
04:58
And the reason I wanted to bring this up
05:01
is because, a, twenty one year olds doing cool shit. Love it. B,
05:07
If you think about, like, what's the next generation? Like, you know, you worked on that show or worked with a guy from American Pickkers. So, like, there's all these, like, randomly shows. Right? Like, Yeah. These guys, they go into fucking storage units and they, like, you know, they have to cook a meal out of what's in there. You know, what it take? Who the fuck thought of this? Why am I watching this for two two and a half hours?
05:26
Those shows are gonna happen on TikTok, not TV. And they're gonna happen, like, a thousand fold. They're gonna get a thousand times more experiments just using TikTok.
05:33
The second thing is I have this framework that I learned from it by buddy Sully, which was the doors versus windows. So when I saw this, I was like,
05:41
they got like,
05:43
you know, millions of views,
05:45
but they kinda don't make any money, and it kinda goes away. So I don't really see the opportunity.
05:50
And at first, I kind of wrote it off, like, yeah, that's the problem with TikTok, man. You can get you can pop off, but, like,
05:56
then what? So what? And I think that's so what drives away a lot of people.
06:01
But there's another part of me that's like,
06:05
of course, this is valuable.
06:07
Of course, if you created a show that people like and millions of people watch it, there's going to be value there on this platform that's growing and taking over, like, the entire social media. It's like the fastest growing company in the world.
06:19
Of course, you being one of the fastest growing channels on the fastest growing comp, you know, media app, is a is a very valuable thing. It's just not clear exactly what that value is, how you'll capture it. And in a few years, it'll be like, wow.
06:31
This person makes a hundred million dollars off TikTok. That's crazy. Alright. The same way we say about mister Beast on YouTube Yeah. And people on Twitch. Oh, ninja makes How many millions of dollars on Twitch? That's crazy. Just for playing video games.
06:43
And to me, this is a a Windows versus doors thing. When the the analogy goes like this,
06:49
Most people
06:50
only wanna work for window on window opportunities. Window opportunities where you could see straight through, and you could see what's the value on the other side. And you see what's inside, then you could open a open the window or break the window whenever hop in and take the value.
07:03
But a door opportunity is like a door is opaque. You can't see what's on the other side. You know there's probably something, but you don't see exactly what it is.
07:11
And
07:12
it's good to go for window opportunities because you can see exactly what's there. But it is bad to be the type of person who only will do things and only take massive effort on window opportunities and you never know, knock on doors. And when you knock on doors, it's because,
07:26
ninety percent of other people have just walked by because they don't know what's inside. They don't they don't wanna make the effort. And I think this is a doors opportunity where people on TikTok are gonna get way bigger than most people realize. They're gonna figure out how to make money even in these, like,
07:38
fifteen seconds of fame moments that they're having.
07:41
And huge brands are gonna be built this way. And I just think it's a door opportunity. We haven't we haven't heard the five success stories you need to hear. Before it becomes a gold rush and every starts to copy it. That's true. I think, though, in some regard, you like,
07:56
I work in media industry. So do you? Like, it's a pretty, like, tried and true method of, like, getting an audience and making money through advertising. So I have faith that they'll figure it out. The thing that a lot of these companies where they screw up, there's basically I've been thinking a lot about those, but I there's, like, one or two mistakes that you can make Well, I mean, I've thought of one or two mistakes that you can make in business that are like
08:20
basically
08:21
irreversible.
08:22
So most decisions are reversible.
08:25
Not all, but most. And a few that are not is if you screw up your cap table and you raise too much money.
08:31
And you have a company like Buzzfeed that makes like three hundred fifty million in revenue, maybe like fifty million in profit, I think their market cap is a hundred and fifty million right now because,
08:44
like, they're, like, I don't know how they're gonna
08:47
you know, I don't know how the the markets work like this, but they're never gonna, like, live up to the hype that they once had of, like, five billion or whatever it is. Same with, like, bird scooter, bird scooter, maybe not a horrible company. Did you see what their market cap is today? It's, like, seventy million. It's, like, right? What is it? No. Forty. Forty million dollars. Wow.
09:05
Forty million dollars. And so a company like the like, this is is worth more than Bert. Isn't that crazy? The founder the founder owns house. The founder bought a twenty million dollar house.
09:17
Isn't that nuts?
09:19
Like, the hustle was basically almost worth more than bird and bird soul or raised, I think, like, a billion dollars. Right?
09:27
To be fair, the hustle was way cooler than Bert.
09:29
I mean, hey, dude. Scooners littered all over the city. Like, I fuck with that. You know, I I I like riding a scooter.
09:35
Oh, nice. We get your socks on.
09:38
But the the the point being with this with this person's business, they could I think they could kill it as long as they don't raise too much money because if they do, then that they're gonna they're gonna die and so it'd be horrible. Did I ever tell you the story about Elizabeth Murdoch calling me?
09:51
No. What was it? So the week, the hustle launched.
09:55
I wrote this blog post saying that we launched and I get a call, a call, and there's this Australian lady. She goes, hi, this is Elizabeth Murdoch. And I knew right away who that was, but I was, like, wait, like,
10:06
Rupert's daughter, like, the owner of Fox. Liz was popping. Yeah. I was like, Liz, what's what's up? What are you doing, colleagues? She goes, hey, I saw your blog post, and I think what you're doing is really cool. I, I think she said either she's launching or she already launched this company called, I think it was called Vertical Networks. And it was exactly this thing. Where she goes, basically, I negotiated a deal with Snapchat and, they asked me to make content for them. So I'm funding people to make content.
10:33
And you seem kinda like a loose cannon who's pretty funny.
10:37
Can I, like, I don't remember? I don't wanna put words in her mouth, but she was like, can I buy you or, like, fund you and you just make content for us on Snapchat? And I was like, That's interesting. So I get in touch with, like, the guy running the company. His name's Tom. He's awesome. And he was like, yeah. So basically just like move here and just start making content all day, for Snapchat. I was like, I don't know, man. It seems like a lot of work. I don't really wanna do that. I've got a girlfriend who I'm probably gonna get married to. And he goes, alright. Well, no big deal. We'll find someone else. And so they find someone else, and it's a, these four guys or three guys, and they started a YouTube channel and a snap or a snap channel, and then a YouTube channel, and it's called yes theory. Have you heard a yes theory? Oh, no way. That's that came from that? Yeah. Isn't that crazy? So yes theory is this it's like three guys, and their whole idea is, like, they do crazy shit where they, like, and these ads are, like, they're they're my age, but at the time when they started, they're, like, twenty five and twenty six. So, like, these like, good looking dudes, and they would meet someone on the streets of Venice. This, like, cute girl and be like, Hey, do you wanna go to Rome right now? Or they would get they would get into Uber, and they're like, Hey, Uber driver.
11:38
Do you wanna go to Hawaii this second? We'll we'll go and just leave your car there. We'll just pay for everything. And they do these crazy things like this. And it's a good, this great show. And it started
11:48
This way as as one of these Snapchat shows. And so what these young women are doing with this, like, with this meeting company, it's the same thing that, like, has worked before in the past.
11:57
Yeah. That's that's really cool. I didn't know, I didn't know you did that. Wow. You were so close to a whole different life.
12:03
I don't regret it, man. Those guys like, have if you file their story, dude, if they get burnt out, like, because they would do this crazy stuff. At first, it was, like, let's go skydiving
12:12
or let's make a bucket listen to it. And then it was, like, Let's go to the most remote place on earth for twenty four hours. And then let's go live on an island with people who have never seen white people. Why is it that you always hear about YouTubers getting burnt out, but you never hear podcasters really getting burnt out? Because we don't do shit. We just sit here and talk. Like, we don't have to do anything. Like, dude, my friend Noah Kagan has this YouTube channel where he has to go and, like, among many things. He locks on doors and shit. He, like, knocks on doors that ask people how they got rich. Dude, I don't even if I don't see cornflakes at the grocery store, I don't buy it. I'm I'm too embarrassed to ask the clerk at the counter where they are. Like, if if if it's not on Amazon or easily available at a corner store, I don't buy it. Like, I can imagine knocking on a door and asking them how they got rich. It's hard. It's exhausting. It's actually, like, no. It's cool. He's he's a friend of ours, but
13:00
isn't it kinda like, no. You're above this. Like, you're No. You're rich. We should be knocking on your door and asking you how you got rich. Isn't the point of being rich that you don't have to do this bullshit?
13:11
Yeah. But he's, you know, he's he's just trying to break boys. He's trying to play the game. He's trying to get popular. I don't know. He's just trying to get popular. And so it's working. And and he actually has this new series where he interviews old people and who are rich and ask them if it was worth it. And that's actually a very, very cool series. That one that one's cooler. It's also more like a podcast. It's yes. But, yeah, dude, youtubing is just it seems too hard of a job.
13:34
So anyway, yeah, I'm on board with what these young women are doing. Be, before you move are you ready to move on to the next one? Let's go to something else. Wait. But before you do, I have to say I wanna say something to our listeners. I'm gonna say this every episode now until we hit like five hundred thousand subscribers.
13:49
I wanna present
13:50
a a gentleman's agreement. Do you know what a gentleman's agreement is, Sean? I was born under a gentleman's agreement.
13:57
Good. A gentleman's agreement. Don't know what that means. Actually, I actually don't know what it means.
14:04
The non it's non papered contracted agreement. So people tell us all the time that they get addicted and they get obsessed with this podcast. That is awesome. And so it doesn't matter if you're on YouTube, if you're on Spotify or you're on iTunes. Whatever you're using right now, if this is our your the first episode you're listening to, you get this one for free. But if it's the second episode or more that you've listened to, here's our gentleman's agreement. You go to your YouTube app or whatever you're on and you click subscribe or follow or whatever it is. And you do that for us. We make this for you where you're like little research laboratory rats. We're doing all this crap for you. Just go and do that for us because the more you do that, more views we're gonna get, the more hyped we get, the more dopamine we get, and the harder we work. So that's our gentleman's agreement. If this is your second plus episode, just go and do that for us right now. That's all that's my gentleman's agreement. And and the goal is you said five hundred thousand. What? YouTube subscribers? I think we should just say five hundred I think we should just say five hundred thousand YouTube subscribers. We've gone from twenty thousand to a hundred fifty thousand in the last year.
15:05
Hundred fifty to five hundred this year. Twenty twenty three. Alright. Down five hundred thousand. Where's our plaque?
15:12
I don't know, dude. I want the plaque. Like, where is the plaque? Oh, you know, we've been talking about participation trophies. Like, it's a bad thing. I want it. I want that.
15:23
You say eighty percent of success is just showing up. Well, I showed up. Where's my plan?
15:29
We were supposed to get a flag in a hundred thousand. You got sent to the HubSpot headquarters somewhere.
15:35
Dimesh is sitting there polishing our plaque showing it off at his parties, like, it's his. Where is the plaque? I need to know. There's a conspiracy,
15:43
and I need to know. And I told I told the people on Twitter because I said, hey, Who should keep the plaque? Me, Sam, how are we gonna do this? We're remote. It's only one plaque. They said they'll give you a bunch of them. And then people said small boy stuff. You're worrying about a hundred thousand dollar a hundred thousand subscribed plaque. And I said, you know what? You're right. We're gonna take the plaque. We're gonna take it to a field, and we're gonna destroy it because it's totally small boy plaque. We're not do we're not celebrating till we're at a million.
16:07
But we need the plaque to destroy office based style. Like, that is the that is ideal. I have no problem destroying your plaque.
16:16
You frame yours.
16:18
Yeah. My point is, this is our gentleman's agreement, and I'm gonna I'm gonna bring up on our agreement every time, we do a pod. So that's it. That's all I gotta say. We can go to the next segment. I do think you totally misuse gentleman agreement, but whatever. It's, the best. Okay. What,
16:31
you had a thing about,
16:34
coffeezilla, and also,
16:36
can we talk
16:37
Two after things happened after our previous episodes.
16:41
Number one, Tim first tweeted out our podcast. Cool moment. Tim Affairs might be what was one of the first podcasts I ever listened to. Love that guy. He listened to our section where we're talking about him. And my experience meeting him and all that, your experience meeting him he said, at first, he emailed me. He just goes, hey,
16:56
heard the heard the pod loved it. He goes, so funny. Sam was talking about how OCD I am about editing things. He goes, normally, I am, but you edited a great thumbs up. Don't worry about it. And I was like, okay. Good.
17:07
And then By the way, I hope I was I hope he didn't take that as disrespect. It was supposed to be a a compliment.
17:13
Yeah. For An admirable thing. Tim, ignore the words we say. We're sucking up to you. Alright? Whatever we say, we might make some foot faults on that, but
17:22
We just badly wanna be your friend. Alright? That's just all that's that's all that you need to take away from any of this. Alright. Second thing.
17:30
We did this episode with Billy McFarlane, the guy from Fire Festival.
17:34
And I think you, like, hit him up and hung out with him afterwards. Is this true?
17:38
Yeah. He on the pod or either, like, before after I forget, I told him where I'm I'm basically visiting family right now. And he said, oh, yeah. I'm right down the street from you. And so I texted him and I just said, thanks for coming on. Yeah. Like, I'm where I'm down the street from you and and and he said, great. You wanna go hang out right now? I go, yeah, sure. Let's just go go get coffee. What'd you guys do? We went and got we got tea because it was past three PM, and I did wanna drink coffee. So I got that is the move. Don't do coffees anymore. Ice cream.
18:07
Just take people out to ice cream. It's really amazing.
18:10
It's an amazing move.
18:12
I didn't wanna lick a thing in front of them. I think that's weird. And Oh, you gotta get a spoon. Yeah. Yeah.
18:18
And so we went and hung out, and we talked about, like,
18:22
I can't talk about it all, but we talked about, like, his family. I just wanted to ask him. I was like, tell me about how you were raised. Like, tell me about your family. So I won't mention that stuff. When we talk about family stuff,
18:30
and then we talked about, like,
18:33
prison stories,
18:35
which she, like, mentioned on the pod a little bit. And then I basically told him what I said here, which was this idea that you had on the pod, that's really stupid, man. I bet you could charge startup twenty thousand dollars a month and be like a consultant.
18:50
Just do that. And he goes, yeah, let's talk about that. And so we talked about that about, like, what we would do if if we are in his situation and what I think he should do. And, I talked about,
19:00
the mistakes he made. And, like, why did were what were you thinking? And he he basically expanded on what we talked about in the pod, which was like, I just didn't wanna look stupid and I lied, and I was embarrassed. And I just got into this. You know, I just did something bad. But, yeah, hung out with them. And here's my takeaway.
19:17
I understand why people believed him.
19:20
Very believable.
19:22
It's very charming.
19:24
Like, every time he comes. He did take you to ice cream after all. Dude, yeah. Like, I got wind and dying. And I could honestly see myself becoming friends with him, but at the same time, I'm like,
19:35
Are you doing it again?
19:38
So, you know, and that's what I told him. I I was, like, it's hard because I was, like, he I think he was I think he was entertaining enough. And I think he he seemed fun, like, of why not be friends with him? And, hey, even if he does it again, it's as my fuck up friend, man. Everybody's got a fuck up friend who just keeps fucking up. He might be yours. It's okay. If that's the worst case scenario. Let's say he's the worst case scenario.
19:59
He kind of, you know, steps in in poo poo again, makes makes the bad decision. Let's say that's the worst case scenario. That's alright. No. No. No sweat. I feel like you're a little scared to just be friends with this be friends with him, dude.
20:13
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20:28
I'll be friends with him. I won't do any business with him for a long time until, like, we've, you know, he's proven a lot. Wasn't in public together? Are you shamed? I already did. I already did. No. I hung out with him in public. No. And if someone Right. If I was if I was with him and someone said something mean to him, I would be like, Dude, you gotta don't do that right now, please. Don't say that about my friend Billy. Yeah. Don't say about my friend Billy because here's the deal. That's what I'm talking about. Dude, he served his time. So
20:52
I've, like, a volunteer I'm I'm a saint, by the way. I volunteered at prisons before.
20:57
So, like, I'm a real saint.
20:59
I've, like, worked with these types of people before. Everyone gets gets a second chance. And,
21:03
man, five years or how much did he serve? Four years? That's a long fucking time. That is a long time. That is college, except, like, you don't leave your door room ever. You know? Like, it's the worst.
21:16
And,
21:17
you know, I think he paid the price. So
21:20
it was really exciting to to kinda hang out with him. What did you think about the pod with him? Yeah. I thought it was good. I thought he was you know, likable, and I thought he was interesting. And I
21:30
all the same things you thought. I thought he's likable. I thought he's interesting.
21:33
You know, I thought he you know, owned up to what he did. And he didn't try to deny it or deflect it or give some BS excuses. He was just like, yeah, I messed up. I did it. And I think that most people
21:45
who lie,
21:47
don't lie because they're evil. They lie because they're insecure.
21:51
And they lie because they're afraid. I know this because anytime I lie, is because I'm insecure or afraid.
21:56
And,
21:58
and so, you know, I don't really
22:01
Like, I think that's a completely understandable thing. And I think he did it at a scale, which was bad. Obviously, that affected people. That was bad.
22:08
But also, you know, put it into perspective, you know, like,
22:12
what did he do? He lied to professional investors
22:15
who, you know, in their diligence didn't uncover it. They fine. You know, the no harm done for them. There were some people that went to this, festival that got disappointed. That's, you know, unfortunate, but, you know,
22:26
Okay. But that was a bad really bad party. And then I think the worst thing was, like, the the locals of the island, I think we're sort of left holding the bag in some way. I don't know the full details of that. I would say that's probably the most kinda harm done from it. And I don't think that was his intention at all. Right? I think his intention was to try to pull this thing off, and he he, tried to fake it till you make it and you faked it and didn't make it. And, like, this what happens when you fake it, didn't make it. Right? So, like, I think that he
22:50
rightfully
22:51
got convicted. I think he served his time, and I don't hold that against him, go forward. I was just giving you a hard time because I feel like you like the guy, but you're trying to, like,
23:00
slightly tiptoe a bit around it, and I think you're honest. No. He's like, nice and scary, and he's fine. And, you know, like, let's let's move on to life and see what he does from here. That is my honest feeling. I like him, and I'm eager to see what he does, but I'm still, like, I'm still arms linked. But here's here's what the fascinating thing that I when I hung out with him.
23:18
I call it like the resistance. So I've said this before. The world wants us to be vanilla. They want us to put put us in his box.
23:25
And people who resist that. What are you what are you going with this? People who resist that. I'm fascinated by them. Even if they are truly a saint or if they're a criminal, there's like this allure, this fascination that I have with them no matter what. And I think we all do. We all like that. You know, people who are why cult leaders are awesome. You're like, oh my god. You're convincing me that there's like another way of living and
23:46
and he he has that same thing and there's levels to this is what I'm learning. And his level of, like,
23:53
he he kept telling me he was like, I thought I could pull it off. And in my head, I'm like, You're fucking insane.
24:00
Everything,
24:01
every little bit of of evidence points to you not being able to pull this off. But there's something about you
24:08
that you think that you could pull this off, even when all the odds are against you and you're delusional, you still believe it, and there's something incredibly fascinating about this. And it's so interesting that that he raised twenty five million dollars for a festival
24:23
when he was twenty five years old, and he was just like, yeah, this is what we're gonna do. I only look for I think he said on the potty goes, I only look forward to, like, what's gonna happen? And I, like, I was, like, that's fascinating to me because that is not what we are we're we're we're we're we're bullied into this box. And anyone who resists that, I think, is in interesting to me.
24:40
I think you are you've touched on something very, very true. I used to say this all the time. I go I feel like the world is baskin Robbins, but all thirty one flavors are vanilla.
24:50
And I'm just because I was like, I look around, and it's all vanilla.
24:54
Vanilla over here, another vanilla choice over there, another vanilla choice over there, every living is very vanilla lifestyles.
25:02
And I'm not gonna pretend I'm some Renaissance man adventurous,
25:06
but in my own way,
25:09
I feel like I fight the good fight against vanilla. I try to choose to live my life in a way that makes sense to me even if it is nonstandard.
25:18
And that has and that that is something like
25:20
deep inside deep inside the core. I feel that. I feel that that's what I'm meant to do. That's how I meant to live, and I take great pride anytime I do something non vanilla. I try not to do it just for non vanilla sake, but actually sometimes
25:34
I do that too.
25:35
Just to push it. Right? Like, you have times I just go and I go eat the, you know,
25:40
caramel ribbons or the the the bubble gum flavor, whatever. I don't even like it. The bubble gum flavor tastes tastes nasty. But I'll just do it just to remember, remind myself not to be totally vanilla.
25:51
And so I am with you on that, and that brings me something that you tweeted out that I wanted to talk about. It's called the adventurous.
25:59
This is a How sick is that? You tweeted something out about this, you go. This you say, I don't know what to say. This looks awesome. I wanna do it. I go to the website.
26:08
Immediately,
26:08
I'm like, oh, this requires leaving the house. I'm not gonna do let's just check out what other people are doing. The copywriting is so good. The copywriting is great. I'm just gonna read it out loud because I think it is worthy of of a little
26:19
oral speech here. So we're the adventurous. This is what it says on the website. We're fighting to make the world less boring.
26:25
Our planet used to slap us about the face cheeks with iron fist of adventure every day.
26:30
Maps had edges to walk off. Whole continents lay undiscovered.
26:34
But now the entire surface of the earth has been scanned by satellites and shoveled into your mobile phone. Tagged with twatory about what restaurant serves the best mocha latte frappa shit. We live to find ways to make the world a bit more difficult
26:48
to bring chaos into our over sanitized lives, to create adventures where you don't know what will happen tomorrow or even if you'll make it. Because we think there's no greater moment than those seconds as you leap into an abyss of uncertainty and potential disaster.
27:03
Okay. So this is
27:05
art
27:06
art.
27:09
Fellow artists out there.
27:11
You remember the episode where Sam declared that he's an artist and he's gotta create shit. This is this is really amazing copywriting. I think this is, like, such a good example for the swipe file of a
27:21
like, you know, in my power writing course, I'm gonna, like, use this as one of the examples of an us versus them,
27:27
us versus them frame. Right? A status quo breaker, which says the status quo
27:32
if they took something good, which is that, wow, your mobile phone has, you know, like, the full map and you can get directions. You can find the best restaurants. You can and they're like, you coddled little baby.
27:42
You are o you're living this over sanitized
27:45
life. Don't you remember what you were put on this earth to do and how life used to be back in the good old days? And I think that that nostalgia, the us versus them, this is amazing copywriting.
27:55
Are you gonna actually do one of their things? Yeah. I I messaged them, and I and I said, like,
28:01
I was like, hey, I'm gonna try and brag to you because I wanna impress you. Here's who I am. And I, like, listed off a bunch of credentials. I go, I'm not asking for a discount. Also, great copy. How do you re brag without
28:12
how do you brag while nodding at the look, I know what I'm doing here. I know why I'm doing this. I just wanna say this out loud. Likeable brag. Yeah. I emailed them. I go, I'm gonna list a bunch of accomplishments because I want you to know who I am. I'm not exactly a somebody, but I'm not exactly not a somebody.
28:26
Here's what I've got. And I and I listed it out and I go, the reason I'm explaining this is I'm gonna pay full price. I'm not asking for any type of discount or anything like that. But, like, I wanna do one of the America one I want to maybe, like, bring a bunch of friends and, like, tweet about it and things like that. Like, when are you doing an America one? Cause they don't basically, what this company does is you pay
28:43
nineteen hundred dollars or something like that. It's pretty cheap.
28:46
And then they either give you a car or a motorcycle
28:50
or maybe a bicycle
28:52
for different races. And they host these races like in Mongolia, and they drop you off at point a, and then it's like you have three days to travel three hundred miles to point b. And they literally just say, alright, everyone.
29:04
Bye. We'll meet you at point b. Figure it out. And, like, one of those things is you have to drive a mini bike, which is like a fifty cc, which is a very small motorcycle. It's basically what they rode on dumb and dumber. Another one is, like, a car that is
29:19
a rickshaw, which is like a
29:21
well, you know what a rickshaw does. Yeah.
29:23
Yeah. And so, like, they do these crazy things. And Yeah. They're amazing. And Sean, go to their FAQs for the event. This is another, like, really good,
29:33
a really good way to, like, explain how to do copywriting because their FAQs,
29:38
they're discussing go to, like, click one of their random races and then go to, like, the FAQs.
29:42
They're discussing really serious topics in an incredibly conversational
29:46
way. So they'll say like
29:49
they'll say like, we plan on doing this unless COVID ruins it then it just ruins it. Like, they just, like, talk in a really Here's an example. I clicked Mongolia
29:57
and it says, the route. The section one, the route. Mongolia is big, really effing big. And driving through it, as any of you, ex Mongol Rallers know, is brain squashingly awesome. Thousands of miles of endless horizons, mountains, dirt, brit roads, nomads, blah blah blah.
30:11
So riding through it on a motorbike designed for children is simply resplendent.
30:15
I don't know what that means. Mongolia
30:18
calls to the soul, like, a fly to shit, and then it sort of explains what's going on.
30:23
And then go to the, like, go to the FAQs and you'll see, like, they're, like, you pay nineteen hundred dollars. With that comes, your little mini bike, some of which are good, some are bad, but that's part of the excitement. And then, like, like, they, and they just, like, explain this, like, what? Well, like, eat. Mutton, noodles, question mark, whatever you bring with you, buy on the route, or are lucky to be offered, like enough to be offered along the way. Period.
30:43
Next question. How good is that?
30:48
Yeah. This is really cool. Who's behind this? Is this, like, Just the guy. I think it's just two guys, like, two friends. Like, these, like, I I watched their videos. They had make launch videos for each one and just two guys.
30:59
It's really fascinating. So I wanna do one. I don't wanna travel to Mongolia because, like,
31:04
by the time they have it, maybe I'll have, like, a kid or something. I don't know. But, like, I would like to, like,
31:09
I, like, if they were, like, if I could go to, like, Colorado or Canada or, like, Mexico, I would do it. We're more of like a convenient adventurous.
31:17
Yeah.
31:18
Yeah.
31:19
So they're like call the wild in my backyard.
31:22
Yeah. So if they could do that, speaking of like levels, and, like, content.
31:27
Have you seen coffeezilla?
31:29
I've seen coffeezilla. Yes.
31:31
Can we talk about this? Yeah. Let's talk about it. Let me give you the background about this guy. So his name's Coffeezilla. He only has one point something million subscribers on YouTube. So he's not huge, huge yet, but he's growing quickly.
31:43
And, yeah, small boy stuff. He,
31:46
and he, basically, his whole thing is he wants to uncover internet scams.
31:51
Not just internet, but mostly internet. So guys like,
31:56
fellow podcast guests, Tylopez. Like, he'll do a whole thing on Tylopez or he'll he'll do a whole thing on Andrew Tate or whole thing on
32:03
Dan Lock who's, like, another internet guy,
32:06
which are, like, typical
32:08
He he answers the question that I often Google, which is, is x person legit?
32:14
Exactly. And he's trying to answer that question. And and usually he's going in saying they're not legit. Here's here's what we know. So he Right. Do this with, you know, a bunch of people. And now he's doing moment on Logan Paul. A Logan Paul had a thing called the Crypto Zoo. I think it was called, which is like this crypto project that had all this shit going on. And but the point being,
32:33
he has the most attention to detail shit I've ever seen. Like, I I saw this on Casey Nysat. Casey Nysat, I'm like, how are you making just your commute to work so fascinating? It was like, because he had all these interesting shots that were so thoughtful.
32:47
This guy has the same thing where there'll be, like, a robot sitting behind a bar, and it's just, like, you know, like, oh, I had a tough day at work. Coffee Zillow is talking to, like, a fake robot. And I'm, like, how is this interaction so freaking good? Or he'll, like, fly in people who work with Logan Paul
33:03
and he'll interview them in person and make this whole, like, thirty minute video that's as good as sixty minutes. And it's so fascinating and it just shows you that there's levels to like the game and people who turn it up a notch, I think they're rewarded.
33:17
Yeah. This guy, his production quality has gotten, like, kind of insane,
33:22
recently. And I think that, you know, he's thriving on some of the big, you know, questions or controversies, SBF,
33:30
Logan Paul, who else did you do?
33:33
Jake Paul? I think he did, what's his name?
33:37
Andrew Tate, things things like that? Yeah. He's he's cool. He's he's good. I and I I really like this niche. Like, I think he's carved out like, a really strong niche,
33:46
and brand, like, visual brand too. So I think he's done a a kind of amazing job with with his videos and his content.
33:52
But he kinda has pigeonholed himself,
33:55
and there's this one move that a lot of people make. The Liver King made it when he said, I do not take steroids.
34:01
And now this guy is he does the same thing where he says, I do not make money through adverti through ads because I want you, the reader, or the viewer to be supporting me so I can make more genuine shit. And I'm like, no, don't shut that off. You may feel that way. You may feel that way today, but, like, Casey Neistat has this funny thing where he was like, dude, I had a hundred million views before I turned ads on my YouTube because I thought I was being like an artist and that was the stupidest thing ever because, like, I was so broke at the time. I couldn't, like, make more videos and had I done that? I would have made an additional million dollars or whatever it is. And that's how exactly how I feel. I'm, like, take the money. You could take the money and still be cool and ethical. And by the way, we could put like a before and after on the screen. Like, if you go back into his channel, three years ago. It's literally him in a messy bedroom.
34:45
He's like holding a mic up with his hand
34:48
and, you know, It literally looks different. His background looks different. And that's, like, you know, how he started. And this, you you can see the jump up in quality in three years.
34:57
Is, like,
34:58
pretty insane, to be honest with you. Three years isn't that long, dude. It this podcast is three years old, I think. And, like, just like the other day, you, like, didn't even wear a shirt when you recorded.
35:09
Like,
35:10
it's like
35:12
Like, we we still don't I don't even have a camera that works yet. I mean, like,
35:17
like,
35:18
this guy, this guy is still in it. Basketball hoop on. I mean, now So we're moving up. Like, it took forever just to get a video camera that works. And we still call it a video camera.
35:28
Like,
35:31
camcorder is broken. Yeah. I had something to get a camcorder.
35:36
Yeah, his his progress is is wonderful.
35:38
Yeah. That's amazing. Alright. What else we got? What other what other, content you wanna do?
35:44
I don't have anything.
35:46
Okay.
35:48
The well, the well runneth dry.
35:50
Okay. Let me give you one.
35:53
Have you seen this website gently dot com?
35:56
No. I think this is kind of a cool idea. Basically, it's you know, like, people you you do this probably. You probably buy, like, kind of vintage leather goods or whatever off of, like, I don't know, whatever, some, like, eBay or poshmark or Deepak.
36:09
There's all these secondhand
36:10
marketplaces
36:11
that that exist. So I just named three or four of them, the real real. Right? There's, like, all these different places you could go. What gently did was pretty smart, was they just said, alright.
36:22
How do we
36:23
make a search engine? So you just tell us what product you want. We will go search all the different places, and then we will just send you tech message alerts as we find good deals on that thing here and that brand or that item that you want. I think this is pretty smart. And then they cut a deal with all the different marketplace, which is, hey, if we send you the the customer. We bought we get to bring the customer the buyer to you. How do we get, you know, our ten percent kit cut or whatever it is off of that purchase? I think this is anytime you have, like, a fragmented set of places where something is,
36:50
the one stop search for it and search, and what they did smart was, like, these alerts. So,
36:56
as soon as you put in that you're interested in something, they'll just constantly alert you about this thing. It's sort of like this, like, highly targeted
37:02
you know, ad that they're they're sending you each time, and then you can go and you can buy the thing. And I think this is pretty cool. Save save the customer a bunch of time. Brings these marketplaces customers,
37:12
and, and does it in a way that's, like, actually, like, pretty seamless. So I thought this is actually a a pretty cool idea.
37:18
I'm gonna sign up for this. You are right. You stereotype me correctly. You made some bold. You you made a stereotype, and, you're one hundred percent correct.
37:27
I was looking at investing in it, and I was like, alright. Let me just try using this thing. And I was like, oh, I don't have, like,
37:34
hobbies or tastes like, you know, I don't
37:37
There's not a I don't know any of these brands.
37:39
I don't buy any vintage goods or, like, you know, exclusive designer things. And so didn't really know what to do. Well, it looks like it's for right now. Tell me if it's good.
37:48
Well, it looks like it's for women mostly,
37:51
because it's poshmark. That's mostly women. I think only women or mostly women. The real real, mostly women. I actually just went to the real real yesterday. They have a story where I'm staying
37:59
it's mostly women. I I believe, but,
38:02
no, I I like this.
38:04
I don't know if this could be a big business. Wouldn't the margins be like, Nothing? Yeah. Because you're taking a cut of a cut. So I think that's the the hard part. You have to have, like, really high volume.
38:15
But I do think there's an it's an it's enough of an interesting wedge where, like, they'll probably need a second miracle, meaning,
38:22
If they they have to the first miracle is getting this popular where people start using this all the time. And then the second miracle is gonna be something like, you know, they they create their own, you know, supply on the on the marketplace, or they create their own marketplace out of this, or they they gotta do something, maybe it's a subscription. I don't know. They have to come up with some other thing that's going to,
38:41
gotta make this work. So so I do think that that's the that's the second thing. Alright. Let me give you an idea now.
38:48
You've used click funnels. Correct?
38:51
Yeah. I have. I've made a lot of money using click funnels. If I asked you, what is click funnels great at? Why would anybody use click
38:58
quickly spin up drag and drop landing pages that can also accept money.
39:03
And the landing page well, there's a bunch of landing page builders that are drag and drop why click funnels? Is it better design?
39:09
Is it,
39:10
you know,
39:11
faster, easier to use? What what is the benefit?
39:14
It's mostly horribly designed.
39:17
It looks like it was designed with, like, a set of crayons.
39:21
And the reason it's,
39:24
like, it
39:26
yeah. Like, like, someone, like, just got, like, a red and blue crayon and, like, whiteboarded it. And they just, like, turn that into a website.
39:35
So no.
39:37
It does. It just has a three or four features that are exactly what you need for getting money quickly on a website.
39:43
And I think, you know, one of them, the way I would describe it is called, it's called click funnels for a reason, which is that they are They're specifically funnels. So they're, like, designed to
39:52
convert a customer,
39:54
through a funnel with the funnel might have to go through the steps. It might be like, first, we're gonna grab their email. We're gonna optimize for grab email. Then once they grab the email, we're gonna then offer them this upsell or we're gonna then ask them to pay. And if they don't pay, then then it'll go here in funnel. The whole point of their software is to get your money
40:12
to become my money.
40:13
And they're
40:15
that's like what they do.
40:18
They go, you have someone on your website. How do you get the money in your bank, their bank account, into yours, and they make it easy. So you Exactly. Perfect. You can
40:30
that you accept an email, you get the sale, you do an upsell, you do all this stuff, and they're unabashed. They're they they they're unashamed, whereas the funnel will be like upsell
40:40
it'll be like, upsell one. Then if they say yes, hit them with upsell two. If they say yes, hit them with upsell three. If they say no, hit them with down sell. Down sell one, down sell two, down sell I was like, what the hell are they? Like, I literally don't even have enough products to, like, fill your funnel. I don't have down sell products. What are these?
40:56
But it works. It works. It was quite fantastic. And I think click funnels does over a hundred million in revenue or something like that. They they've throw that hundred million number around a lot I think it's way more than that. Annual thing. I think their churn is really high. That's that's the problem with these things is, like, the churn, like, that attitude of, like, make your bank account, my bank account, that doesn't exactly have the most, like, the best longevity. But, yeah. Your customers are kind of piece of shit marketers.
41:23
You're like bullying them. Yeah.
41:25
I think so I think somebody can make
41:28
a click funnels two point o.
41:31
In fact, I think we could make click funnels two point o.
41:34
Like, I think if we used our brand, we could create a better click funnels. Which is what the guy did. Russell Brunson, he had a, he was like a content guy. I mean, he he, like, had masterminds and shit like that, but he had, like, a huge email list. And then he, like, launched the software. And it wasn't great at first. In fact, it's still not really that great. If there are any developers or designers that don't use crayons,
41:55
you know, build us a a click funnels competitor. We will we will promote it because click funnels honestly a very useful tool. It is very useful. Good doing the job, which is the your money to my money thing, which is exactly what a lot of people want.
42:07
And
42:08
it's simple. And and that's that's the beauty of it. When you make a click funnels page, it's like, There's no navigation. There's no footer. There's no scroll. It's like, yeah. There was a giant box that says, gimme your fucking email. And it says, It's like a flashing button, and it says, if you click this thing with your email, something good. All good's gonna happen. And, like, they'll might be something good. I I guess I'll put my email in. And for some reason, I don't know why this is still a thing. When you sell a product there, all of the product images are, like, pictures
42:37
of DVD and PC game boxes.
42:40
Do you know what I mean? It's a box set. Always. It's like a CD.
42:45
I'm like, dude. My like, I don't even own a thing that could accept a CD. Why is, like, this this, like, product always, like, a set of CDs? Yeah. Exactly. It still looks like that. Because it's infomercial. Right? It's it's the equivalent of an infomercial, but online.
43:00
So I think somebody click click click funnels, I also think specifically for e commerce, there's not really a click funnels for e commerce. There's a bunch of people who think they're eclicked funnels for e commerce. And trust me, I am in e commerce. I have tried to build funnels using shogunn,
43:13
builder,
43:14
all of these guys.
43:16
Nobody's done it. Nobody has made it simple. Nobody has made it stupidly
43:21
obvious where you hit the customer over the head with the offer.
43:24
And, like, that's all you really need to do. And I've looked at owe many of these and nobody has nobody's
43:29
made it dumb enough. Everybody makes it too smart.
43:33
And, and so I think there's there's generally, like, a click funnels, like two point o. And I think that there's click funnels for e commerce is a is an opportunity that's out there. And I think you would need, like, you'd either need to be a Russell Bros type of guy where you are going to independently
43:47
build your brand as a smart contour entrepreneur, marketer type dude, or you should partner with
43:53
or, like, we, like, someone
43:55
like us who already has that audience in that brand
43:58
can distribute a product like this and get it to,
44:01
I don't know, Probably somewhere between, like, three and six million ARR
44:05
just off of our audience.
44:07
If horror is actually good, but the product actually has to be good. Have you heard of, well, do so another thing that click funnels did, like, the these guys are really fascinating. And at first, I was a hater on them. And then I was like, oh, no. They're alright. Right?
44:20
But they they
44:22
they're what? Their conferences are in are are a little cringe, but still cool. Like, I respect it. But they make money off info products. And this was so fascinating and so smart.
44:33
So a lot of big software companies, they're like, dude, I'm not gonna sell anything but the software because, like, this one thing makes so much profit and revenue. Like, I'm just doing this one thing. And they were like, nah, f that. See, we don't have a lot of money to so we're bootstrapped. Our marketing is gonna be profitable. And so they write, like, guides and do all this stuff, and they'll charge, like, a hundred dollars for, like, a book. And when you buy that book, you automatically, like, get a, you know, a month free of click funnels. And they, basically, when they hit a hundred million in revenue, it was eighty million in subscription revenue and twenty million in info product revenue. And they would create these info products and sell it, and that's good because
45:12
they would acquire a customer for a break even amount for an info product and automatically add them into their subscription revenue for their software. And that was really fascinating. I thought it was a great idea, and it they've proven that it can work really nicely.
45:24
Yeah. I think in general,
45:26
breakeven marketing
45:28
is a phrase I've used in every every single company I've built, which is, like, What is a version of our marketing
45:34
that itself
45:35
is a not a cost center as a profit center? It doesn't have to be the main marketing
45:36
channel.
45:40
But, like, we should do something, like, for you Hussicon was a good example of this. Right? It's like, I'm gonna do Hussicon. It's gonna get people to find out about the hustle, gonna take people who like us and make them love us and make them super evangelist.
45:52
And it's gonna get all these speakers to come speak. That'll become content. So that's marketing there.
45:57
But you were like, yeah, but this is not just, like, a money pit. No. We need to make money
46:02
on our marketing.
46:04
And I just feel like most people
46:06
don't really consider that, but it, like, at Twitchcon, the the when I was at Twitch, this is the same thing. Twitch throws this thing called Twitchcon. It's this like, I don't know, thirty, forty, fifty thousand people, something show up to this thing. It's all Did they make money off that?
46:20
And they they don't really try to make money off of it. But the merch store at Twitch Con. Literally, the line is, like
46:29
it's, like, imagine, like, data conference center, whatever, which is, like, you know, a three mile long building or some shit like that. The line is the entire three miles. It's like the craziest line you've ever seen. People waiting slowly, like, hours
46:41
to go in to buy your hoodie.
46:44
And I was like, this is crazy. How much are we making off this? And, like, it was, like, you know, run by this, like, two person team. It wasn't really, like, the main focus and, like, you know, the the event itself, you know, has sponsor stuff. It that they did have revenue, but, like,
46:57
I felt like there could be so much more that was done. There was so much more, like, potential to commercialize that thing. And I get it, which is, like, in your company of Twitch size. You don't need to worry about making a couple million bucks off this thing. But if you shrink that down It still kills me. It still kills me. Yeah. Exactly. Exactly. It's like well, first of all,
47:15
you should have just been able to sell more merch just like by being more efficient. Like, you know, how many people didn't wait in this four hour line?
47:21
You know, that that's just like one thing altogether. The second thing is
47:25
If you're not Twitch, you're not generating,
47:28
you know, call it billion dollars of revenue.
47:30
If you're click funnels or the hustle, you're a normal sized business,
47:35
these these breakeven marketing things, a marketing event that makes you five hundred k or one point five million or something like that, that's actually quite meaningful,
47:42
compared to it losing five hundred k or losing a million dollars, which is where most companies default to. And I think just with a little bit of creativity, you could turn a lot of cost centers into profit centers or at least break even when it comes to marketing.
47:54
Dude, there's this attitude that I've been having lately. So I've been working on this, like, new project and I've switched my attitude. When I was starting to hustle, I was like, I'll do anything for any advertiser to make any amount of money. Like, whatever dude. You know what I mean? Like, I'm like, whatever. I just need I need pennies. Give me pennies. I'll do it all. And I'm like, Yeah. Sure. Like, you know, you know, the rules said no CBD, but, like,
48:18
you know, like, what's I haven't erased her. We can erase that rule. And,
48:24
now I've been, like, saying, like, nope. This is what it is. I say no to everything and, like, oh, this person wants to join. I don't really like it. Let's just raise the price really high so they don't wanna join or, like, you know what I mean? Or, like, like, let's just, like, this this this type of attitude,
48:39
It's made it's made the business is so much more successful having that attitude.
48:43
And, like, it's it's pretty funny for, you know,
48:46
You know, like, there was this hot girl that I knew, and I was, like and she was, like, joking. And she was, like, my motto for getting dudes is
48:54
treat them mean, keep them keen. The meaner I treat them, the happier and more they want me. And I was like, that's the greatest thing ever. I'm gonna do that with my life. Of course, it didn't work. With women, but, it's kind of worked with business. It's treat a main keep them keen. It's like the more we say, no, the more they want it, and I can't believe it's worked that way.
49:13
Did rhyming is just an underrated strategy in general? Let me just put that out there. Don't know what the hell she's talking about, but it rhymed, and that made me feel good. It made me think that she's got her shit together.
49:24
Dude, treat them mean. Keep them keen. Are you living in Australia? A keen? It means you know, like, you like them. Yeah. You shouldn't need a dictionary for your catchphrases.
49:32
It was my personal opinion.
49:33
Right? Like, you didn't know who dolly parton was though. So, like, you don't really know anything.
49:38
Alright.
49:39
I got a bone to pick with the fitness industry. So
49:43
you're fit.
49:44
I'm aspiring it to be fit. Yeah.
49:47
And a lot of the products I feel are geared towards people like you. It's like,
49:53
bro, you wanna be ripped? It's,
49:55
hey, do you want, you know, girls? Do you wanna bare butt and flatter stomach?
49:59
You know, that's kinda like motion. That's me.
50:03
That's you, and then that's the female version of you.
50:08
I feel like ninety percent of, like, ad dollars go towards that when it comes to fitness. Would you say that's true?
50:15
Yeah. Just people who wanna look good naked. So You're struggling with your light bulb there, by the way. I know. So there's this thing. There's this compass that lets you show how to center it perfectly so that it, floats.
50:27
But
50:28
it's not not participating at the moment. People are loving that thing, by the way. You're gonna sell a lot of them in the videos. They're loving that light bulb. Yeah. I know. I'm not shouting out who made this because I'm gonna make our own This is this is the start of our merch store. I've decided we need to do merch. We're two
50:44
We're too fucking catching to not have merch. It's what We need coins, bro. We just gotta get the coin business.
50:50
Points, dollar bills, whatever. Alright. So so anyways fitness. Okay.
50:54
Ninety percent of dollars, I feel like go towards getting you spring break ready. But,
51:00
my trainer, for example, he works out he works me out in the garage, And in doing so, there's a whole bunch of people that pass by. And I gotta say the most interested group of people that pass by
51:09
are not looking to get ripped credited,
51:11
jacked, swole, whatever words you wanna say, those aren't the words that they're interested in. They wanna be knee pain free. They wanna be back pain free. They wanna be foot pain free. And I feel like the pain
51:26
free
51:27
version of of exercise
51:29
is a little under marketed.
51:31
And for every, you know, p ninety x or beach body program,
51:35
I think that there should be a
51:37
even bigger version of that that's just helping mom not have knee pain when she walks or gets up from her chair. And,
51:45
and I think that what happens is there's a lot of workout programs that would say we could do that. That's what ours our program is great for that. Like, we both like knees over toes guy.
51:55
He's great for that. But there's still this leap that the person has to put together that Oh, if I do these exercises,
52:02
then that will be the the benefit that I get out of it, whereas somebody else might be trying to jump higher, run faster. And I think that in the same way that the,
52:10
you know, that vitamin brand Ollie, how they instead of saying we provide vitamin d,
52:17
or we we provide magnesium. It's like It's like we make you sleep better. Yeah. Yeah. Immunity,
52:22
sleep better, you know, whatever. They they basically just go straight to the benefit. And I think that there should be a juggernaut of a fitness company that is simply trying to make it so that you are back pain and knee pain and foot pain free neck pain these are common pains that people who are, you know,
52:38
have a ton of money, have a ton of motivation to get these things
52:41
fixed. And it's just a lightweight exercise program. I've been telling you about this. Remember? I was like, my Instagram feed is just full of shirtless dudes, like stretching their hips. And, like, doing, like, stretches. Like, it's just this whole they call it mobility now. Mobile is the new pain free, you know, or mobility is, like, the new yoga. I think it's the right idea, but I think it's the wrong frame. I don't need shirtless dudes stretching their hips. I need
53:05
mom saying
53:07
I woke up every day and I had this problem. I just I just thought it was getting old. That's it. And then they put me on
53:14
this you know, twenty one day program by Doctor. Nee. And doctor Nee, thank you so much. I now walk pain free. I walk my dog. I could play with my grandkids.
53:25
Thank you so much, doctor knees. And we need doctor knees as the brand. And we need the testimonial,
53:31
not being
53:32
ripped shirtless guy stretching his hips,
53:35
it needs to be, you know,
53:37
what do they call it? Does the silver tsunami or whatever? Like, it needs to be somebody with a little gray hair saying how they used to not be able to just, you know, do simple stuff in the kitchen and then get out getting out of bed and now they can.
53:50
I I mean, I don't know what else to say other than, yeah, I agree.
53:54
The company,
53:56
was it called, what was the thing that it's like, I I have one. Is it hypervolt? I forget one of the one of those, like, either hypervolt or theragon companies.
54:04
They said, I remember the scene there pitch when they raise money, they go. We wanna be the Nike for recovery.
54:09
And Right. I actually don't think I think is the the name Is it hyper I think that'd be challenging to pull off because they're just kind of selling like a product that's a bit commoditized now just like this vibrating thing.
54:19
But they've done a pretty good job with the branding. But I think that that pitch was quite interesting, and I actually think it has legs. I think challenging, but it has legs. And I think you could also have like a Nike for
54:31
you know, like, pain free. Like, like, I actually do think that that's, like, there is something quite interesting there with that. Yeah. The way calm did around meditation,
54:39
if someone did around just getting rid of pains
54:43
that you think you have to live with, but actually
54:47
can be reversed. Do you have pain?
54:50
I don't. But I, like, like, for example, my trainer, he trains he trains me, but he also trains my mom. He trains my neighbor who's, like, the CEO of a big tech company, but then he also trains his mom. And in fact, my neighbor who's the CEO of a tech company he will miss sessions all the time because, like, you know, whenever he's on calls and shit like that, but his mom never misses it. And she's never worked out, like, she didn't have a gym membership. She went from not having a gym membership having a personal trainer. And when you see what he has her do, it's like,
55:18
is this a library? Like, you're stationary for, like, ninety percent of the workout. And it's like, yeah. If she's sitting down flat foot issues just trying to push up from, like, you know, her toes because her toes are incredibly weak, and that's causing a whole bunch of structural issues. So he just perks toes, then ankles,
55:31
then he gets to the to the calf, then the hamstring, then the knee, you know, and he he's just working his way up rebuilding it. And she's, like, mowing her lawn now. Like, she couldn't, like, walk, basically. Like, she could from my neighbor's house to my house, she basically couldn't get there. Each day. And now she's literally mowing her lawn. And, and that's, like, kind of a credit, kind of a crazy recovery. Why don't you just get ripped? Just do that also.
55:56
We're all trying.
55:59
Your boy likes cheese. Okay? There's a little bit of problem.
56:03
I, You ever had a burrito?
56:05
So I I'm gonna have to show you a shirtless pick because, so I, like, it got really strong. Over the past, like, eight weeks, I've lost fifteen pounds, and I'm trying to, like, I just like to try do things. So now I'm trying to get skinny. And everyone's like, how are you doing it? And the answer is I just don't really eat.
56:21
You just be be hungry all the time. And my my trainer my trainer's like, well, what's your goal? And he I go,
56:29
I wanna look good naked and live forever.
56:31
And, he was like, cool. Well, one of the proven things that makes that people live for a long for a long time is calorie restriction. So just not eating a lot. So if you wanna live for a long time, you just gotta get used to not eating a lot. So I've been getting used to it. And
56:46
It's not so bad. It's not so bad, but it is kinda bad. It's pretty bad. I'm on that Warren Buffett kick, bro. I try to live till ninety five rich, happy, telling great stories,
56:58
eating like shit, but enjoying every every meal
57:01
as you drink like a coke zero. A coke zero. That's my splurge. I drink a coke zero and I drink a fresca. That's my drink. You ever drink a fresca? Here's another service.
57:11
Someone
57:12
who has the exact same life scenario as you, but is fit will send you a shirtless picture every day and say, there's no excuses.
57:20
Oh, you're you're a mother of three? Here's the mother of three who's fit. She's gonna send you a picture every morning. What's your excuse now? Oh, you're an entrepreneur?
57:28
Sam Parr is gonna send you a picture every day and say, yeah, I'm also an entrepreneur. What's your excuse? It's gonna be called shamefully.
57:35
Shamefully
57:36
dot
57:39
l
57:40
y, shamefully. Yeah. And we we simply ask you, what's your
57:45
excuse. What? Look, we've started actually, like, a nice app. Hey, we understand life's tough. What's holding you back? The realities of life?
57:53
Is it your time? Is it money? Is it your kids?
57:56
Is it your your unsupportive husband? What is it? And then we find you an exact match who has overcome that that thing, and they guilt you every morning. If you're on your phone right now listening to this, go to TikTok, or maybe also Instagram, but for sure, TikTok,
58:10
and type in the word papa swole.
58:13
So it's p a, p a, and then swole, s w o l l, I think, or s w o l e, There's this guy
58:21
on TikTok
58:22
who came out of nowhere,
58:24
and he has, at this point, like, three or four million followers, or maybe even more. I forget what I looked a few months ago.
58:30
And all he does all day is he has one video and he just walks up to the camera and he goes, go to the fucking gym. Go to the fucking gym. Go to the gym. That's all he says. And now he's selling t shirts and mugs and all this stuff. And he he three times a day, he makes the same video every single day. And it just says, go to the gym. Go to the gym. And it's hilarious.
58:53
Have you seen this? Yeah. I see I see this guy. He just walks up to the camera dramatically and says this one thing and everyone everyone goes crazy. It's the best. Let me tell you about a diff. A different TikTok thing that I think is pretty dope. Alright. Let's let's wrap it there. I still got some more, but it's there's two way the episode of bringing them up and at bring them up now.
59:11
Alright.
00:00 59:32