00:00
When you go fish in a part of the pond that nobody else is fishing because everyone else thinks the water's too deep and it's too scary over there, the rewards
00:07
are, like, disproportionate even to the effort in the work that isn't.
00:23
Alright. What's up?
00:24
What up, dude? How are you doing? Who did you have as a guest on the last episode? When I I was doing my own episode, and then you tweeted out you wanted to guess, who came on?
00:33
Two different people. The first was our own Ben. And so Ben and I did an episode where we talked about, like,
00:40
thing, people in history and if there's any commonalities between a bunch of them. And then Noah Kagan, my friend, Noah, from appsumo,
00:47
I ask him if he would come on. And he said, yeah. So I just recorded too that day.
00:52
Cool. Did they turn out kid or, you know, amazing?
00:54
Noah noah was good.
00:56
Benanize was good as well. I just hope that I don't know if that top the topic is gonna be a winner. So we'll see. Noah is amazing. Do you know about appsumo?
01:05
I know, like, loosely about appsumo. So here's what I know. You tell me what I don't know. So what I know is that appsumo is basically it's a website where you can go to get, like, kinda software deals, I would say.
01:18
They kind of, like, they go find cool software.
01:21
They make a deal. They say, hey, we'll get you in front of, whatever, fifty million people, but you gotta offer a deal to our audience, like, sort of group on style or Woot style.
01:30
And apparently, it's doing extremely well. He's been doing it for long ass time ten plus years. I think it does over a hundred million in revenue, so that's what I know about it.
01:38
Almost all right. So appsumo started as basically Noah. He emailed
01:43
the founder of imager,
01:45
and basically said, Hey, you guys charge ten dollars a month. If I give you, a bunch of new customers at six dollars a month, can I get a little cut of the pie? Right. And that's how he started. He made ten grand doing that by emailing a bunch of friends. Eventually, it kinda still is this way, but they're gonna they're becoming more of a marketplace and a website. But for, like, the last ten years, it's an email list, and I think there's only three hundred thousand people on that email list. And they email out a few deals a week where they find, companies that say, hey, give us a discount and give us a cut of the revenue. Right. And
02:17
it was doing okay for years. It just some years, it didn't do better than the year before, sometimes it did a lot better. And I think it only did okay for a few years now. After close to ten years, he their goal this year was a hundred million in revenue gonna miss it by a little bit, but he said they're gonna get north of eighty million in revenue. Now he didn't say it on the podcast. If I do if you just Google it, it appears as of that eighty million in revenue. They pay out thirty percent to their partners and they get around sixty or seventy percent of the of the actual revenue, and he owns most of the company has never taken any outside money and they have like a hundred and fifty employees at this point.
02:51
Wow.
02:52
I I didn't realize
02:54
some of those things. And
02:56
Okay. So three hundred thousand people on the list. So do you know if they send out an email about some product?
03:01
Have they ever done it for the hustle, by the way? Did they ever, like, you promote the hustle in there somehow or no? Because it's already a free email.
03:07
I I know. I don't well, no. I don't think we've done it in a traditional way maybe trends you could like. I think we've done trend, but we've not done it in a major way. So you can, sometimes they'll only send it to part of the list. And I think that we've done, like, a part list, but some of the partners, they'll make over a million dollars in the in one day. Well, I guess my question is how many people take them up in their offer? So how many do they need for this this business to kind of work? So is it, like, because I think it seems, like, maybe bigger than it is? I wouldn't be surprised if it's, like, yeah, a thousand people click the thing, and a thousand people is enough
03:39
for this business to work when a thousand are able to take the offer. Is it a thousand or is it more like ten thousand? I would think that it's in the single digit thousands if I had a guess. That's how many buy. Because the products are, like,
03:50
four hundred dollars a year or something like that. So you don't actually need that many people to buy in order to make five hundred thousand to a million of dollars and you're saying they're sending emails constantly and now they have a website that people are doing stuff. Now here's where it gets interesting. I asked him
04:05
How much could you sell this business for right now? He was like, the the huge range is three hundred million to a billion. I think that's what he said. Right.
04:13
Wow. Pretty crazy. Right? It's it's it it it's like Noah. Good job. Good job. Noah. And like a lot of things, like, the hustle included, like, people are like, And I say it as well. Well, it's just an email list. It's really simple. And, yeah, that's true. It is just an email, but there's definitely a machine behind it. And Appsumo is like inherently quite simple.
04:32
They just holler at companies. They say, give us a discount and give us a cut of the pie, and then they just email that out to people.
04:38
And it's so simple, and it just creates so much value.
04:42
There's a a Ryan Hoover did this a while back. He created a list of big companies that started off as quote, quote, quote, just email list. So he created product time. Product time started off as an email list.
04:54
Product hunt got acquired by AngelList, which is like a three billion ish dollar company or more. AngelList
05:00
started as just an email list, just a list of angels that he was doing. Craig's list started off as an email list, And so there was a whole bunch of products that started off as just an email list. Some became more than that. Some Group upon. State an email list. Yeah.
05:15
Group hunt start out group hunt is basically was an email list for a long time. Right. And so, you know, don't underestimate
05:22
do not underestimate email. I that's not tattooed on Sam's back. Do not underestimate email. Let's talk about a couple things. I have a I have another business idea. I have another business I wanna highlight. That's a, one of these, like, that's so simple. Are you joking? That's the business. But first before we do that one, we gotta talk about this squid games thing that happened, the beast game, by mister beast.
05:44
Did you watch it when it happened, or have you watched it after the fact?
05:48
I heard basically Casey Nystat, who I follow on Twitter was talking about saying, mister Beast, what he's doing with the squid games thing is one of the most epic things I've ever seen on YouTube. And Casey Neistat is one of the pioneers of YouTube and him saying that meant a lot.
06:02
Yeah. Exactly. That's, you know, Dencell saying, wow, the great acting in this movie. So alright. So,
06:08
for those who didn't see it, alright. So squid games, was this ultra popular? I think it is the most popular show ever on Netflix.
06:17
Those watch show.
06:18
And it's this kind of like crazy,
06:22
Korean
06:23
death game show type of idea where, you know, a bunch of people enter this game, and they're trying to win the big prize, and then they get killed. They're losing is, like, you die, basically. That's, like, the short version of it. I actually didn't watch Squigame, so maybe I got something wrong there. But
06:37
I did watch the mister Beast version of it. So what did mister Beast do? He basically decided I'm gonna recreate squid games.
06:44
But I'm not yeah. Obviously, people aren't gonna die, but he did it even better. So he invited four hundred fifty six people to this arena that was built for this.
06:54
And the prize was the number one the the winner of the games was gonna win four hundred fifty six thousand dollars, runner-up ten k, and everybody who who went, got two thousand dollars each. And in total, the production plus the prize money, so I think he did about
07:09
a billion and a half dollars of prizes and two million to build and produce it. Three and a half million dollars is what he spent on this content, on this twenty five minute video. Let's talk about what happened. So first,
07:21
the players showed up. They're wearing the same outfits as in squid games as I kinda green windbreaker jumpsuit type thing.
07:27
And, they all have a number. So player one, player two, player three, all the way up to player four hundred fifty six. And inside their shirt, they have this, like, pack
07:35
And the pack is, like,
07:38
exploding paint. So if you, let's say, one of the games is called Red Light Greenlight. The old, like, game we used to play as a kid where If you say green light, you start moving, red light means you gotta stop. If you keep going after this red light, you're out. And so they here's a green light, then he's a red light. And if somebody flinched after that, their little pack inside, their shirt would explode and red paint would come out as if they got shot, like, you know, like the real squid games. And then they would be out and then, hey, you gotta go to
08:04
you didn't make it to the next game. And so in the end,
08:07
you know, player whatever, player twenty seven ended up winning four hundred fifty six thousand dollars. So here's I I think this is amazing, and this ties into some stuff we've been talking about. So just some numbers. The video got about a hundred and thirty million views in seven days, which is crazy. I think I I believe, Ben, you can fact check me on this. I believe a hundred thirty million views is more than
08:30
what the actual squid games got on Netflix. Now Netflix is a paid service and whatever, but, like And people watched,
08:37
like, multiple episodes. Yeah. Twelve hours of of footage. It's yes. It's still amazing. The fact that it's comparable, the fact that somebody just watched the show was like, oh, yeah. We'll do, like, a backyard version of that and got a hundred thirty million people to watch is insane. So, he spent three and a half million on it just to kind of put this in perspective.
08:55
That's basically half the cost of a thirty second Super Bowl commercial.
09:00
Wow.
09:01
Really. Did you have a sponsor?
09:03
It was fully paid. I I believe fully paid for by brawl stars, the the big, the super popular mobile game. If you look in the arena where it was where it was hosted, it's a giant brawl stars arena. They have a huge logo that was in every shot.
09:16
And so for brawl stars, this such a smart move, they basically paid half the cost of a Super Bowl ad, got more viewership than a Super Bowl ad because you get a hundred thirty million people the video is, like, twenty minutes long, twenty seven minutes long, versus a thirty second clip. And, this is an epic thing that's gonna get shared. And then they could take this content, repurpose it for ads or anything else they wanted to do after the fact if if they wanted to. So really smart, you know, for brawl stars, three million dollars is probably their daily. It's a one day of spend on Facebook or something like that. SARS is owned by Supercell and Supercell is like the the biggest game. The picture. Yep. Yeah. And so if I I I don't know if this is how it it would have worked. If I'm mister Beast, I think he could have so he would have gotten supercell to pay for the whole thing. So three and a half million dollars I bet he also would have gotten another, like, five hundred thousand dollars just like There's a vague on top of Yeah. Just, like, just for that. And then they would have probably I would have said to them Also, I'm gonna keep YouTube ads on this. And mister Beast, I get all of it. And so if mister Beast is getting
10:21
a hundred thirty million views in the first seven days. And if you do maybe four dollars per CPM, that's around half a million dollars that he got in the first week plus
10:30
I don't believe that. His deal's gonna be a lot better than four dollar CPM.
10:34
Because he's the number he's like, you know, one of the faces of YouTube. These guys have custom negotiated deals that I would bet a lot of money is better than the standard, kind of, four to five dollar CPM. What do you think it is?
10:46
I bet he's getting closer to ten dollar CPM. So if it's ten, that's one point three million. Yeah. And just in a week. In a week. Plus,
10:54
according to our notes, it looks like got ten thousand new subscribers. Two million million. Sorry. Oh my god. Ten million new subscribers in the first week, and a normal week is four hundred thousand subscribers. So he twenty x to subscriber growth. So so what does this do? He's continues to be the content leader.
11:11
He gets ten million new subscribers, and those people are gonna get notified for his video. He makes a million dollars on ads. He gets the whole thing paid for by a sponsor,
11:20
and this is a great example of something we've talked about before. We talked about this with Elon when Elon does epic stuff. Like, I'm gonna go to Mars. We talked about it with, I forgot the guy's name, Mark Lazarus or whoever it was that's building that epic train train system,
11:33
in America.
11:35
I I ranted about Disney, Disneyland last week because, again, when you shoot for these epic projects,
11:41
things that get people inspired and excited.
11:45
It's it seems Like, it's harder to pull off. But in many ways, it's easier to pull off because you'll get talent to pour in because they wanna be a part of something bold. You'll get sponsors to pour in because they wanna bet on this this epic thing that's gonna happen. They know that it's gonna get a lot of visibility. And so and you get your own motivation to get out of bed every day because you're working on something that's so so grand that, you know, you're more motivated. Everybody does their best work and people tune in to walk. Which is like, so Ben just lifted up a hundred forty million, hundred forty two million people watched squid games on Netflix, hundred thirty two million watched,
12:18
beast games on YouTube. So about the same one to one. So you get disproportionate prizes
12:24
when you go fish in a part of the pond that nobody else is fishing because everyone else thinks the water's too deep and it's too scary over there. The rewards
12:31
are, like, disproportionate even to the effort and the work that goes in. Had a friend. It could have been Noah. In fact, you know, Noah, who we talked about. He was the number twentieth or something employee at Facebook, and he got fired nine months into his
12:44
employee working there. And so he didn't get any of his equity. But I have a friend who spoke to Mark Zuckerberg, and he said to Mark, you know, why don't you just sell the company for a billion or are you raising all this money? Like, things are growing? He's like, look,
12:57
it's good. I only have twenty four hours in a day, and I'm only gonna work the same amount of time in the day, whether it's big or small. So I might as well make it as big as I possibly can because that's what interests me, and it's just as hard. It's equally hard to go big as it is somewhat, like, mild success. And that's a perfect example of what mister Beast has done is it's actually of equal work, you know, same amount of time in the day. But when you see someone building someone something so epic, it's exciting. So many people who don't give a shit about mister Beast I am one of them. I know about this and I cared about it. Small ambition and large ambition take the same amount of effort if you wanna win. If you want them to work. And, and, and that's exactly right. And so I think this was brilliant. I think this is another example of mister Beast being one step ahead the curve, you're gonna see a lot more people try to clone this. So the next thing that comes out, you're gonna see four YouTubers who are the wannabe, mister Beast, try to jump on it and recreate this. And by the way, this wasn't the first thing he did like this. Like, obviously, he's been doing stunts, but he even did like a I'm gonna recreate Fortnite. They, like, went to an island. It was a hundred people playing paintball, and it was, like, a game of Fortnite, and he made a video on that. I think it did well, but it wasn't this. It wasn't this level. But it's those reps that you, you know, you put in that give you the a confidence
14:14
and b shots on goal until you get something to work like this. And I also was watching a clip of mister Beast yesterday,
14:21
just coincidentally.
14:23
And somebody said, are you you've talked about you wanna be a billionaire. You wanna be the, you know, the quote unquote, the first billionaire creator, although there have been other creators that are worth a billion dollars. So
14:33
You wanna be a billionaire and they're like, are you there? Are you there already? He goes, no. No. No. No. I'm not there yet. And he goes, I'm he goes, I'm probably the cash wise, I'm probably the the poorest person in this room. And they're like, no. No way. He goes, yeah. Because then whatever I have is, like, paper. It's not, like, it's not liquid. And any cash I get, I just reinvest the next and reinvest my videos. He goes, if we make three million dollars this month, I'll put three million dollars into the next video. Oh, we have razor thin margins.
14:59
And he goes, I just reinvest the whole thing into content. I think on average, he said he he said he was spending something like two or three million dollars a month on his content. I would have bet. It's just wild. I would have guessed that he,
15:12
made two and a half, three million dollars a month in revenue. I would have guessed around thirty million in revenue off his operation. And so that makes total sense. In fact, we talked to a couple people I believe he has mister Peace has around thirty to forty full time people working for him. And I actually recently read about, like, what I was like, what is it like to work with him? And a lot of people complained. They said,
15:33
they said working with him is horrible. He's horrible to work with. And I was like, well, you know, what's going on? Why? And they go, he's a perfectionist. That's okay. So it's actually not that bad. They they they would say, why isn't this good enough? Why is this so bad? And he would analyze every single frame and frankly that made me even love him. But there's something interesting about this, which is I actually think
15:53
being him is exhausting
15:55
because you have to go up every single time. And so let me give you an example of two YouTubers that are incredibly interesting to me.
16:03
Graham Stefan
16:04
and meet Kevin. Do you know who those guys are? I know Graham Stefan. I don't know. Me Kevin. Alright. Me Kevin, I think, is even more famous. And he has two point five or three million subscribers. He recently did a video and it was called, here's my entire fifty million dollar portfolio at age twenty nine. So I and I noticed that he had done one of these. I'm clicking. Okay.
16:24
Okay. Double click. Double click. Full screen. Head phones on. And I noticed that he did another one of these, like, nine months ago or thirteen months ago, something like around a year ago, and his net worth then was only twenty five. And I was like, what is going on? This guy is nuts. And so he's basically this guy meet Kevin. I don't know his full name. He,
16:42
it makes, like, three to four videos a day. And he is talking about, like, which stocks he's buying,
16:49
which,
16:50
types of houses he's buying for investment properties. And he shows his entire portfolio. And at the end, he goes, now here's proof, and he logs in to all of his accounts. And you could see all of it. Screen share. Yeah. Yes. Which is amazing for many reasons. One,
17:06
he's only twenty nine, and he's a YouTuber with fifty million dollars
17:10
fifty something dollars. How did he how did he get that money? So he's just off of his YouTube where he had some other business that he started with. At age nineteen, I believe he started as just a real estate agent. So just a normal guy. K. And he made a little bit of money, like a hundred grand a year. Took that hundred grand a year and bought some properties and then started a YouTube channel in two thousand ten or two thousand eleven. And he just started documenting
17:33
about his real estate investing.
17:35
Slowly, that started making additional income. Using that income, he bought even more properties. Eventually, he had, like, a course and things like that where he was making, like, one or two million dollars a significant amount of sum or a significant sum,
17:47
then he took that money and he started investing it and started talking about what he was investing. And you could see this entire growth over the last five years of his portfolio and how it's grown. Of course, it helps that, a, he's got now a significant stream of, like, four million dollars a year. I would imagine. And we're in the best bull market of all time. And so
18:04
it kinda works. But that's how he's done it. And interestingly, this guy, Kevin,
18:10
when Gavin Newsom was being recalled, Kevin ran for office, and there's this republican named Larry Elder who got second behind Gavin Newsom, Kevin was third with something like hundreds of thousands of votes. And so it's this kid's amazing. And so That's surprising. I feel like a YouTuber who's got a big following should crush any politician. He doesn't have that big of following. He only has two point five or three million. It's not significant. And it has to be a California above eighteen voter. So it's not, like, it's not significant. But my point being with a lot of these YouTubers is this video was nutty. And Graham's Stephan did the exact same thing. He goes, here's my prediction.
18:46
Mister Beast or a mister Beast type person will run for president and will surprise people with the type of following they get because Oh, absolutely. Whether you want to be president or not, you I think the original Trump playbook was,
18:57
I'm gonna just throw my hat in the ring. I'm gonna get tons of attention and press. I'm gonna build my brand off the the massive amount of attention that goes into elections, and I'll be the the kind of curveball story that everybody wants to cover. Everybody's got an opinion on.
19:12
Like Kanye Kanye did it or whatever he he threw his name in, you're gonna see the Wild Wild West of people trying to put their name in the hat for running for office or running for these kind of like positions that will sound,
19:24
you know, how could a how could a twenty one year old YouTuber be doing this? And they're gonna get a little momentum and create a press cycle. That's gonna create more momentum. I don't think they'll actually win. I don't think they even want to win, but it would just be a smart move for the dog eat dog world of YouTube trying to get views. Yeah.
19:40
And and but here's back to the original point of getting views.
19:43
What is exhausting
19:45
life that you have to go? And And I'm thankful
19:48
that mister Beast does what he does. I'm thankful that this Kevin guy and Graham are crazy enough to log in and show me their that is so cool.
19:56
They are fucking nuts. That is nuts.
19:59
I had this exact thought the other day. We, I was figuring out who I was talking to, but talked to somebody and it was like, oh, yeah. That's a great YouTube. I've had, like, five ideas about, like, oh, yeah. If we did that as a YouTube video, it would get clicks. Right? Like, one was
20:14
I was gonna show how you can make ten thousand dollars being a Santa, like, a Santa Claus for Christmas. And I was like, oh, this is easy. I'll buy the suit. I'll show economic to that, I'll go do the thing that'll make for a funny thumbnail, and it'll make for this little story that's semi viral. Another one is going and buying
20:29
buying fancy shit and, like, actually, like, like, Justin Khan did a video where he toured a fifty million dollar home. It was amazing. And it's, you know, just it's interesting content. Right? It's, like, super as junk food that people in our niche, we just like to consume that stuff. Like, oh, yeah. What what is it like? You know,
20:44
how do you do it? How much money do you make? How do you invest it? And there's these videos that you can make around this. At every time I think of one, I think, that would work. I think to myself,
20:54
I do not wanna get on that treadmill. I just don't wanna get on that treadmill because I know
20:58
it's like,
21:00
the difference between sort of, like, knowledge and wisdom. It's like, I know this would work, but I'm also wise enough to know that that is not a path I wanna double down on. I do not wanna double down on the treadmill path because I don't feel that way about this podcast. For example, this podcast feels
21:15
ongoing.
21:16
It's a it's a breeze, dude. We show up. I just shoot the shit with my friend for an hour.
21:21
People seem like it. It's so, like, it's two hours of my week that I, like, I'm on the I'm on camera. I'm on, I'm on, I'm being recorded, and I don't have to, like and also because it's a podcast, I'm not, like,
21:32
worried about how I look and the angle and the this and the that. Like, maybe I should a little more, but I just don't. Like, the way that you do when you're recording YouTube videos and you have to edit everything and clip it and, like, do all these cuts.
21:43
Podcasting is podcasting has that risk reward ratio or that, like, effort reward ratio that works for me. And this, like, YouTube treadmill, I think has a much bigger prize,
21:54
but I don't wanna win that way. There's other ways to win and that treadmill is exhausting.
21:59
It's exhausting. And there's a reason The thought of it is exhausting. There's a reason why you don't see Casey Nyshead anymore. I've watched a couple recent interviews with him, and he said, Now I don't do anything. He goes for those three years that I was courting daily vlogs. Everything in my life, everything in my day. If someone invited me to dinner, I had to message them saying, I can't unless someone interesting is coming or you wanna go somewhere intriguing
22:21
because it has to be content. And I lost a lot of friends. Me and my wife almost divorced, and it was exhausting. And now he's thirty seven years old. He's financially successful. And he goes,
22:31
I'm not doing it anymore. I have to take a break. And so I think it's cool to dabble with it, but I I am wary of the treadmill. Now you did a video. So kinda on the other side of the coin, you've been putting out your fitness content, which I think is probably just fun for you and motivating. It's fun. And then you did a video that I loved, which was you put a video up They think you're own just your personal YouTube channel of this real estate project you're doing. So I wanted to ask you about this. Here's what for those who didn't watch it, here's what here's the the summary of the video.
22:59
You bought a piece of land right next to your house. I think, like, adjacent to or, like, literally my neighbor. Your neighbor you bought the neighbor lot next to your house.
23:08
And it's got this, like, really run down shack on it. Like, it's a large piece of grass
23:15
with a really shitty
23:16
shack that somebody was living in, and it's like Twenty years. Looks brutal. Like, this is, like, you know,
23:23
I wouldn't wish this on an enemy.
23:25
These conditions. So it would look like just, like, kind of this rundown check. And you're like, cool. Like, here's the thing I bought. And you you broke down the economics. You're like, you know, I brought this how much did you buy it for exactly? Six hundred and fifty thousand dollars. Six hundred and fifty thousand dollars. You bought the whole thing, and you bought it leveraged or you bought it all cash. Cash. Okay. You bought it all cash. Why didn't you borrow?
23:46
Because
23:47
I wanted to purchase before they put it up to on market basically, the background is It was a ninety year old couple that who owned it, and they rented it to a guy. And I the day I moved into this house, I used a little bit of research, and I found who they were. And I said, hey, you know, just so you know, my name's Sam. I'm I live now next year property. If anything ever happens, you wanna sell this, please contact me. And so the man died on a Monday. The wife called me on a Wednesday and said would you like to buy it? And I bought it on a Thursday.
24:14
Amazing. Okay. I love that. And you're like, this is gonna be my first kinda, like, you don't have shit about real estate. You don't have shit about building any, like, at home.
24:22
And so you're like, this is gonna be fun. It's gonna be a hands on project. I'm gonna kinda document it as I go, and then you had the spreadsheet, which basically said, alright. Look. I bought it for six hundred and fifty k. And,
24:33
and then, you know, in this in this area, there's a sort of like a price per square foot. That you can get. And here's the range. And then I talked to you got bids from some contractors, and you were like, you know, I can,
24:43
you know, on the low end, it seems like you could build for this much. And then if I'm conservative and it might be more expensive than we think, it might cost this much. So I might have to put a million dollars in to build the actual structure in the home modern ground up.
24:55
And, so, you know, I might be in for one point six million, but based on the the price per square foot in this area, I should be able to sell for two. It should be worth two or two point five, like, when I'm done with this thing. I'd like the margin of safety was really strong. It seemed like just like an absolute no brainer of a deal assuming this is how you wanna spend your time. Right? Like, the time is almost more expensive or the risk here more so than
25:18
The the buy is great. You you made your money on the buy as they say in real estate rather than trying to make your money on the sale. Yes. But it's not taking nearly as much time, and I'll tell you why. So what I did was before I even bought the piece of property, I found things in the area that sold for my ideal price per square foot. Right. I went on Zillow and Redfin, I found the architect, and then I called them, and then I also called the builder. And I go, hey, guys. How much would it cost to build this exact same home? Right now. Right. And they told me. And I go, great.
25:47
And I Can you do that? Yeah. And I bought this lot lot and I call them again. I go, hey,
25:52
You know that house that just sold for a thousand dollars a square foot? Do that again over here for me, please. So you're you're not trying to innovate and add the sand park touches of, like, a, you know, a three thousand square foot gym and like a thousand square foot house. Like, you're doing a normal house build out. It's a normal house build out, but I said make it a two car garage because I may if I decide to live there, I'll build a gym there. And that's basically it. Yes. I just said I I took I took a house that was crushing it. I just sold for a lot of money. And I said, and I hired the same people, and I never said, do it again. By the way, so I'm not I know I'm not spending any time on it. I spent no time on just the fact that it's next door also is
26:30
surprisingly gonna be, like, a fifty percent savings in the time and headache that's involved with this because
26:37
Like, my family did this. We've we, we had a house in San Francisco, and then we bought a house two doors down.
26:43
And just the fact that it was two doors down had, like, all these extra benefits, which was, like, it was super easy to go see. It was super easy to, like, manage any any construction that was going on. It's we they, like, share a fridge in the, like, garage. It's like, oh, yeah. Just use the extra fridge across the street. My sister runs a business out of one of them, and since she's able to manage it from, like, without having to get in her car and commute somewhere.
27:04
And just the just it being, like, within eyesight and and, like, a two minute walk away
27:10
is
27:11
so important. And, like, if anyone's gonna do a project like this, do not underestimate that. I've now seen it a couple times, and I feel this way. This is my rule with friends and family also, which is You wanna live so close to your best friends or family that you could go unplanned to their house. Like, you don't need to pack a bag and think about, okay. Well, then how will I get what, you know, when should we go? Should we beat the traffic? And then, you know, we're gonna have to head back for the night. It's like, I should be able to pop over and pop back unplanned because it's so convenient.
27:38
And, like, the difference between fifteen minutes away and four minutes away is gonna
27:43
fundamentally change the way the, like, the amount of times you you see that person or do that thing. So why'd you bring up that YouTube video, by the way? So that was awesome. Oh, thanks. And I just wanted to hear more about the, like, the, like, the actual real estate side of the side of the I think that the the the numbers are the way they're gonna work out, and not a lot of people believe me. I think it's gonna happen this way. I'm gonna make half a million dollars in profit or more from it. I think there's a world where I make closer to a million than half a million. There's I'm gonna sell it or rent it out.
28:11
There's a I have a few options. I can live in it and sell my home Yep. But the way that all this math is gonna work, it's gonna be what both this house and that house, I'll have made around a million dollars in profit in, like, eighteen months.
28:25
Right.
28:26
Because things just worked out. And so I'll make more from this real estate project than I will. My entire
28:32
hustle salary combined ever.
28:36
And it it only to in this project, for example, but you're gonna have to invest. Right? That's the that's the kicker here. So, like, you you couldn't have done this back then because you didn't have a spare one point six million dollars to go, like, invest in buying the lot plus building the home out. Or if I did do it, it was like all of my money.
28:52
Right. Exactly.
28:53
So, you know, you would have had to go, like, completely all in on it. Can I tell you what else we got? Can I tell you about let me tell you about a company that interests me? Okay. So I was talking to someone recently, and I can't say who it is, but they had a Google Chrome extension that made something like twenty five million dollars in revenue with only two guys.
29:10
Two people.
29:11
It's amazing. And so I got curious.
29:14
Did or no? No. I
29:16
roughly a category.
29:18
Helping people on Amazon sell stuff. Okay. Cool. So, like, kinda like, what's that thing called Jungle Scout? Something in that world? Yeah.
29:26
And so, basically, I started I I I got kind of curious.
29:29
So there's two extensions
29:31
that caught my caught caught my attention. The first, and they're basically the same thing with almost exactly the same name. The first is this thing called adblock.
29:39
I think that's the one I use. The second one is called ad bot adblock
29:43
plus. So that's why it's a little confusing. And so Adblock was created by one guy in Georgia named Michael Gunlack, and he,
29:52
he
29:53
just kinda built this thing in two thousand and nine, and he's been the only employee the whole time. And I went to his personal website to learn about him. And he only has fifty five followers on,
30:03
Twitter. His website is called sorry robot dot com. That's his personal website. And he has like Python projects, a unity game that he built called Astroids, and even has an MP three of him singing a Christmas song at church during Christmas time. This is like By the way, his LinkedIn,
30:18
his job description is just a guy.
30:21
He lives in Duluth, Georgia, and it says, I am not available for work. Please do not contact me about job opportunities.
30:27
I created adblock, the most popular Chrome extension for Google Chrome extension and for Safari with around twenty million users. It's neat
30:35
before that. I did some other neat things.
30:38
And he was the only employee. And then I did some research on his competitor Adblock Plus. Now this company, they have a few bit few more employees. I think they've got twenty or thirty people. And because they're based in Europe, when you're a European company, oftentimes, at least in England, and I know it's a lot of the uh-uh a lot of case in different European countries. If you make over twenty million dollars in revenue, you basically have to file a report that reveals your revenue and profit. And so I went and looked at this company called IO. It's called IO. They own Adblocker Plus. In two thousand and seventeen, They did forty four million dollars in revenue and twenty six million dollars in profit, which is astounding and they had at least a hundred million users.
31:16
However,
31:18
If you look in the group, the the Chrome plug in store,
31:22
add black plus has around a hundred and fifty thousand reviews and says they've got over ten million users. If you look at adblock, which is the one founded by this one guy, they've got something like three hundred thousand reviews.
31:33
And,
31:34
also, it says ten million users. And so there's potential that this one guy had a business making all of this money
31:41
tens of millions of dollars a year very likely. Tens of millions of dollars a year in profit just off a Chrome extension. Is that amazing?
31:49
This is amazing. I'm I'm still on this guy Michael Gunlock's
31:53
website, sorry robot dot com slash resume,
31:56
dot pdf, and
31:59
I I think you said this, but I was reading while you were talking. So he was an engineer at Google working on Google ads and Google AdSense. Did you already say that part? No. And he he worked on Google, and basically he goes, nah, fuck that. I hate these ads and bale. And so his job was he goes, at Google, I kept the global at Google ads and AdSense Network's alive and kicking.
32:19
In my in my spare time, I built this other thing, and I built this other thing, you know, like, because Google has that twenty percent time. He's like, I built this JavaScript framework, blah blah blah. So, basically, he goes from
32:28
working at Google and Google AdWords and Adets
32:31
to creating adblock and and makes twenty million dollar it makes more than that, off twenty million users who who love this thing. And what year did you work at Google? I believe, like, o five. Two thousand five. Yeah. Which is, like, right after the IPO, basically. Yeah. So he probably made thirty million dollars at Google, like, collectively. It's pro that's what it's worth now. I don't know if he held it. Yeah. If he held it. So it made tens of millions of dollars off that. And then reportedly, now the thing about this guy is everything's very quiet about this guy. He's hard to find. Everything's impossible.
33:01
However, I think in two thousand and fifteen, an anonymous buyer
33:05
bought Adblock.
33:07
Interesting. There's a world where it could have been sold for, two or three hundred million dollars. I mean, there there's a world where that exists. Maybe it was lower, but it was it's a it's a huge profit. He stopped he's he stopped working on adblock or, you know, it's sold probably two thousand fifteen, which is kinda scary because these Chrome extensions are a giant security hole for people because
33:28
Chrome extensions can, like, read and write all the data on your that as you browse the web. So that's all all every email you're writing, the text is can be picked up by these chrome extensions. And even if they start off safe, because, you know, just a guy from Duluth, Georgia,
33:43
built it, and he's an engineer who has the right intentions.
33:46
Somebody who buys it with the wrong intentions can really, like, do some dirty stuff Yeah. You know, with with the data and and even modifying it and things like that. So you gotta be careful with Chrome extensions. I try to install the minimum amount of chrome extensions as possible. Yeah. They are pretty scary. And,
34:01
yeah, they're nuts. And the but it's a
34:05
wild business. I think that what here's here. So I love these extension style businesses. There's a few platforms that I think are quite interesting. The first Google Chrome still makes a ton of sense. The second
34:16
Shopify still makes a ton of a ton of sense. Our friend, Andrew, has a business where all he does is buy
34:21
buys, Shopify plugins in market cap. It's a publicly traded company is like in the six hundred million dollar range. It's on the Canadian stock exchange. But the third thing, which you probably have not thought of, and the fourth thing you definitely haven't thought of Salesforce
34:34
plugins, and then finally Zoho plugins.
34:38
Incredibly interesting. So we used to hire this engineer
34:42
at the hustle, and he would he was in another country, and we would pay him twenty bucks an hour to just build little apps for us, for our sales team. Yep. And,
34:51
I think Zoho, I would imagine, is which is like a Salesforce competitor, but a little jankier has an equal amount of users as Salesforce. I think you could build a really great business just doing Salesforce plugins.
35:03
Right. Yeah. And or we're rolling them up.
35:06
So I I don't know if I'm allowed to talk about this, but I'll say it in a vague way.
35:11
Met a guy I heard about a guy that was
35:14
rolling up
35:16
games inside of a big gaming platform. So there's, like, a a very popular game, and then there's games within that or little, like, modules people create,
35:24
and they monetize. And this person was rolling them up and they're like, dude Does that mean, like These are created by, like,
35:31
like, you know, okay. So for example, there are big gaming platforms like Fortnite and Minecraft and Roblox and, like, all these different games that exist. And inside the game, you can create little experiences, and you can monetize
35:41
them.
35:42
Kinda like people who create, like, different colored guns for call of duty. Yeah. Yeah. Although, I don't know I don't know if you could do people create those? I thought the game created those. But, like, yeah, there's there used to be mods and, you know, mods of different games and maps and things like that that you can create that's always been kind of like a part of it, but some of these games now are so big and they actually, like, formalized their little creator economy inside the game.
36:03
And
36:04
the person I knew was rolling them up and they're like, these are selling for nothing because they're like, it's just like a kid who made this. It sells for, like, less than, you know, I want one x revenue or something like that. Like, it's like crazy. Like, compared to going and buying that same cash flowing asset,
36:20
on whether it's FBA or Shopify or something else. And now everything has different profile of, like, maybe this game is a fad. Maybe people will stop using maybe, you know, the game will change the rules and you're screwed all of a sudden. So, yeah, there's some risk, but,
36:34
I love these game plans. Of go to these niche platforms. We've talked about Etsy. We've talked about poshmark.
36:41
FBA. We've talked now you're talking about Zoho and Salesforce and Slack and, like, all these different platforms,
36:48
there are little apps that just make fifty thousand dollars, a hundred thousand dollars, fifty thousand dollars a month, And
36:54
you can go and you could buy these out, and you could roll them up, and you can have a company that does ten to twenty million dollars of revenue profitably
37:01
and you could buy your way there, without even having to invent anything. All you gotta do is go get cheap cheap debt,
37:07
buy this thing. And profit.
37:10
And it's really like that simple. But there's one major thing, which is if call duty or fortnight or whatever it is, they go
37:16
Hey, we're gonna go in a different direction. Yeah. Exactly.
37:20
And that's why you got, like, that's same thing with FBA. Right?
37:24
All these, like, thracio and all these roll ups. FBA is not, I mean, it's you're dependent on a single platform, which is Amazon. That's known to compete. Very hostilely, and there's other there's other they could change the algorithm and all of a sudden your thing that was at the top is now at the bottom.
37:39
There is definitely risk. And so you gotta look at, like, okay,
37:42
If my payback period is nine months, I feel pretty good about it. If it's three years, I don't feel so good about it anymore. And so that's where you gotta, like, you know, place your bets. Alright. Can I tell can I talk about a really random small one like that? Okay. So our buddy,
37:57
Ramon tweeted this out. He goes, here's an example of a silly stupid business.
38:02
Ramon is he's Ramone Van Meir on Twitter.
38:05
So he goes, simple website money maker.
38:07
This emoji website gets five million visitors a month, and all it does, and I use this, by the way, all the time, because if you're on your computer and you wanna use an emoji, it's not easy to get the keyboard up for the emoji thing. So you just
38:19
you you just Google, like, laughing emoji, and then it gives it to you and it says click to copy your to your clipboard, and then you go and you, like, copy your pasted on Twitter or we'll paste it wherever you're writing your email or whatever.
38:30
And so,
38:31
all it does is it lets you look up a look up emoji, copy paste them, and it'll also explain what the emoji means.
38:38
So there's, like, emoji PDF is a is a good example of this. So, emoji PDF.
38:43
Yeah. I don't know if you've ever seen this. It's like the top ranking,
38:46
one that comes through,
38:48
when you when you search for this stuff.
38:50
It's like Wikipedia, but for emoji.
38:52
And so Ramon was looking at, you know, like, depending on and it's just plastered with ads. There's, like, ads everywhere on the site. And it's, like, depending on what their ad revenue is. Like, this site could be making between fifty and a hundred fifty thousand dollars a month of all profit. Like, do not underestimate these small simple sites. And we've talked about this with crosswords,
39:11
sudoku games,
39:13
things like that, just like these really simple things that people like to search for, if you could own the domain, you can just have the really simple, like, online game or, like, scrabble scrabble word solver.
39:23
You know, crossword hint get hint cheats, you know, whatever.
39:27
Those little websites can be really good. So this emoji one I thought is another example of that. And even better, I was like, oh, who owns this thing? I was looking for the Michael Gunlock, some random engineer who's like, oh, yeah. I got a huge company that owns So some company bought it. They own it and it's called Zedge. And I was like, okay. What the heck is Zedge? How do you say? Z e d g e. And this is one of those companies that you're like, really
39:50
this so Zedge is a public company.
39:53
Its market cap is around a hundred thirty million dollars. So it's a very small Walcap public company on the New York Stock Exchange. And what they do is they they it's a publisher or a rollup. They bought a bunch of these little apps and websites,
40:05
that is get a bunch of traffic because people want self expression. So they bought wallpapers,
40:09
ring tones,
40:10
stickers,
40:12
alarm clock sounds,
40:14
emoji emoji PDF, like things like that. They bought all these, brought them all into one roof, and then they're a public company so you can go see a bunch of their numbers. So they'll do, like,
40:23
you know, now. So It's almost like fifty percent.
40:27
They'll they'll do, like, fifty percent profit on their on their, on their product or, like, at least operating profit
40:32
And then, you know, like, the EBITDA will be closer to, like, you know, two million or whatever on their,
40:37
on their each quarter. Why the hell would a company like that go public? Don't go public.
40:42
Yeah, and I think there's a bunch of reasons why they might go public.
40:45
But
40:46
I just thought retention. So they have about three hundred fifty million people have downloaded, like, their wallpaper app. They have they say they have forty million monthly active users.
40:55
And these these companies that are just hidden in plain sight. So it's like,
40:59
you know, let me just look up their annual revenue again. I don't know if I have annual or quarterly. I think that they do about twenty million dollars a year in revenue and ten million. Ten million about operating profit.
41:09
And,
41:11
yeah, so they did twenty seventeen.
41:13
They did,
41:14
let's see. Pull this up. Okay. Sales and revenue. I was gonna say it's a little lower than what I saw here, but I'm doing this quick. So basically, for the last five years, it's just been flat. Like, ten million dollars of revenue, two million dollars of cogs. You know, their gross income is between seven and eight million. And then then they pay for a huge amount of, you know, like,
41:34
other sales and, you know, SG and A expenses.
41:39
And so, you know, they're they're not showing a bunch of profit at the end, but I would bet that these things are, like, spit off profit if you want. You know, they're they're putting money in their own pockets, basically,
41:48
out of this. So I thought that was just like a really crazy little company behind behind the stuff. And it just shows you How much money is in really simple things that a lot of simple things that a lot of people use. So, like, alarm clock sounds, wallpapers, that sort of thing. What, what's live reviews?
42:04
This is an idea. So so I just got a sauna, and I know you're in the market for a sauna. Oh, what time did you get? So I got a sanctuary, a clear light sanctuary,
42:13
like, the infrared sauna.
42:15
And
42:17
I like a lot of it. Like, I like the size, the look, the shape, all that, but it doesn't
42:23
make me sweat enough. I can tell, like, what That's the problem with infrared. That's the problem with infrared. That's the point of the sauna. So I'm like, well, that's a bust.
42:32
And I'm like, so I'm like, first, I realized, okay, I didn't have one of the panels plugged in. So that's why it was, like, you know, part of it was, like, dead. Okay. That was one issue. They got better. And then it's like, well, the best way you use it is you break a little sweat before you go in. So you just do, like, a quick five minute, ten minute card. You just want because what infrared's doing is it's not warming up the air. It's warming up your body. Yeah. It's like microwaving you. It's microwaving you, which seems like pretty awful for you, but I guess it's not so bad. I guess it's good for you, actually.
42:59
You know, blah blah blah heat shock proteins, blah blah blah. So,
43:03
so I, you know, I a sweat before I got in, and it was better. But I was like, dude, I'm not trying to do all this. I'm trying to go sit this on on sweat in five minutes. So I think for my house, my space, I didn't wanna do extra electrical. I didn't wanna, like, do I didn't wanna I didn't have a huge space for us putting. I put it in my garage gym. So, like,
43:21
I want the dry sauna in retrospect, I would now hold that for a dry sauna, but, it didn't really fit my current situation. So, you know, whatever it is, what it is. So I was thinking, like, god, I I actually did the research. I I I talked to people. I read reviews.
43:37
But, you know, the thing that I feel like is missing is I wish there was just so, like, people have tried this QVC thing where it's, like, I'm gonna go live, and I'm gonna sell this item. And people have tried to make QVC for mobile, and it's never really worked.
43:51
And I don't know if this would work either. I kinda wish this existed just based on this current experience. Toth told me maybe there is a maybe there is a product here, which is
43:59
why can't why can't I go on and just say
44:02
I'd like to talk to somebody
44:04
about
44:05
Sonas.
44:07
And why isn't there a person live on video who is a third party impartial source
44:12
that can basically show me live on video, talk to me about what I'm looking for. Dude, this is exactly what Mark Laurie said. So Mark Laurie, the guy who started jet dot com. He sold it three or two or some billions of dollars to Walmart. He said one thing that they were working on a jet that could have been a massive business, but they shut it down. A bunch of different reasons, but he goes, I actually think it still could be big with concierge shopping. So you simply log on and you just tell us, you know, I'm looking for a toaster.
44:37
And a clerk is online saying, okay. Well, for your needs, I think this is best. Would you like this one? And he's he said that that would be a
44:45
big business.
44:47
Yeah. And so, like, even with this, I actually if you go to the website to buy this thing, you can't just buy the sauna. There's no buy button. You had to call someone, but this is their sales rep. Right? So I called the sales rep It's eight PM. She picks up. She's an American person. I was like, whoa, what the heck? Like, I was like, you work this hour? Like, who what are who are you? Like, you were really good at what your job job. Like, you know, you built a lot of trust quickly, and you got me over the line to buy the six thousand dollars on a,
45:10
on the phone here.
45:12
And she was like, yeah, like, we're there's a network. The the way we work is we only sell the persona company of yeah. So it's owned by Jacuzzi, the the the, you know, the Jacuzzi company. So
45:21
She's like, yeah. It's basically we have a network of sales reps. We all pick up the phone.
45:25
You could if you're offline, you're offline. You you didn't get that commission. She's like, I get a commission if you buy.
45:31
And that's how we make our money. And she's like, yeah. Like, I make good money. Like, I'll sell I was like, how many of these do you sell on a day? She's like, on a good day, I could sell, like, four of these in a day. And on a bad day, I'll sell, like, one or zero.
45:42
Dude, listen. The reason why you and I are pretty good at what we do, which this case, I'm referring to just coming up with ideas. Like, people say shit to us all the time. It's
45:52
and I get I'm kinda, like, jerking ourselves off here. Sorry. But
45:56
because that question that you just asked.
45:59
And I do that all the time. And people are amazed that you could do that. Like, when you're just going to a food truck, you'd be like, Hey, how many customers you get a day? And they just tell you. And so what you just did is a perfect example. You got Intel that is hard to find, but it was very easy to get. And I asked multiple so I asked and you could triangulate. That's the the secret. Yes. You don't ask a very rude question. So how much money do you make or how much does this company make? I said,
46:21
What's a good day? Like, you know, how many do you how many of these do you sell on a good day? So that already I soften the blow by saying good day, and I'm asking just for a day. That doesn't seem like top secret information. Okay. Cool. Then I say and then I was, I was, like, and you're great at this. Like, I I was, like, I really like this. Like, this was, like, kind of an awesome experience for me on the phone. I was like, are you one of, like, the better sales reps? Like, do you, like, are you, like, a top performer? Or are you, like, like, are you kinda, like, middle of the pack? She's like, no, I'm, like, actually, one of the top performers blah blah blah. And she's like, you know, I picked up the phone at eight pm. A lot of people just don't pick up the phone. Like, I'm I work. Like, I work hard. And I, and I was like, oh, interesting. Okay. Cool. And then I was like, I was like, how many reps are there?
46:58
And I was just like and again, I'm not like digging I'm not like saying, like, and, okay. My next question is how many reps are there? I'm like, I'm just sounding amazed because I was amazed. What you say to that reply is, wow, are you guys all in America? Yeah. Yeah. We're we're all in America. Wow. I mean,
47:14
more than, like, ten thousand of you? Of course, you know, it's not even close that. Oh, no. It's way smaller. Hundreds. Oh, like a hundred. More like eight hundred. Right. Right. Exactly. Exactly. And so I was able to, like, suss out how this system works. I was, like, I was, like, well, I was, like, that's great. So I was, like, I was like, so this is awesome. So I bought this thing and you're gonna make, like, what, four hundred, five hundred bucks off this? Yes. And she's like, so now I know the commission structure.
47:36
And so, like, you know, I was able to kind of like and I'm just doing it because I'm curious. I have no agenda. I'm not starting a sauna company. I don't care. But I'm just trying to learn. And then, like, you know, I took a piece of that, Darro. I had a meeting with our own team for e commerce. I was like, hey, you know, I had this kinda great experience.
47:51
You know, should we be having a phone number on the site and, like, should we be helping people like that? Like, how would that work? We're way lower price point. Like, would this still work? And, and then I met this guy,
48:02
Ezra. Esra,
48:03
Firestone is his name. Yeah. He's amazing. He's super well known in the e commerce space, and he's got this famous brand called Boom by Cindy
48:11
Joseph or something like that. Is that it's makeup. Right? It's, like, kinda, like, makeup and, like, anti aging, stuff like that.
48:18
For, like, women who are, like, fifty to seventy or something. That's what it looks like to me at least. And this brand does create. I think he's pretty open about it. Like, he publishes stuff I think they do, like, eighty or a hundred million dollars a year of revenue.
48:29
And he told me that,
48:31
he told me on a we I did a talk talk at ecomm world. He was interviewing me. And, of course, when when was that?
48:37
This was, like, I don't know, a couple of weeks ago. Oh, that's pretty sick. He's that's a pretty legit thing. Yeah. So he goes,
48:43
he was like, you know, so how do you do your sales? Like, I don't know what what do you mean? Like, this is Shopify. You push the buy button. He's like, okay. So you don't do any live chat. I was like, yeah, we have chat, but, like, whatever customer service.
48:52
He goes, okay. Interesting. He goes, for us, we do phone. He goes, you don't do phone? I go, no, we don't do phone. I go, do you? Does anybody do phone? Does that shit work? Same thing. It's the same type of question that will get somebody to, like, defend the thing they do. Does that shit work? That's what you said. I was like, there's no way. Does that shit work? And he was like, dude, thirty percent of our sales close over the phone. And I was like, bing, data point, interesting. Should I be doing that? That's, like, you're learning and there's a takeaway from him. The next thing that you ask is But there's no way that's profitable. And they'll say. Yeah. Of course, it's profitable. We only pay them eighteen, like, eight dollars an hour. Are you my bad entrepreneur? No. I'll tell you that. I'll tell you how it all works there.
49:29
So, yeah, that's exactly the How much do they pay people how much do they pay people? How much do they pay people an
49:34
hour?
49:35
I don't know. I didn't ask in this case because we were live on the panel, but, you know, it had this been the same normal conversation. I would have would have been breaking it down.
49:44
That's bad ass. Alright. You wanna do one more?
49:47
Yeah. Wait. The I what's this fluffy stuff about luck of timing Let's do let's do a non fluffy one because I feel like I've been doing a lot of fluffy stuff lately. I feel like we've kind of been on a kick of, like, sort of fluffy stuff because if you let me, I'm gonna talk about mindset all day. And then the second thing is, we did a lot of, like, gossip about, like, you know, like billionaires and they're, like, affairs and shit like that. So I'm, like, okay. Just noted. I'm gonna, like, to to turn that down a little bit. So I wanna do one more cool idea because I think, you know, people love it. Okay. So rebase.
50:18
Have you seen this before before I put it on this sheet?
50:22
No. I'm looking it up now. Alright. So you know the guy who's behind this. It's that guy levels,
50:26
levels dot I o.
50:28
Who is Oh, I love that guy. Kinda like his name's Peter Level, I think, is his name. His handle is levels that I owe. So he's he's amazing. Prolific guy. He was ahead of curve on, like, remote work. So I remember maybe six years ago,
50:41
he was he created, you know, no mad list. He created a remote, like, a remote, like, remote working slack. He was like, oh, if you're a remote worker, pay ten bucks and get into slack, and he had, like, six thousand members. I was like, whoa, you've made a lot of money off this little, like, just a slack invite. I never seen that. And he,
50:56
reveals all of his revenue. So, I don't what's his so it's levels dot I o. That's his that's one of his sites He's got like four sites, I think. And if you go to levels and then scroll all okay. So he has his his his Twitter name is Lovels I owe. I it's probably pronounced actually differently. And you could see a link to all of his websites and looks like he's got close to ten there. And if you click them, and then we'll look below it. See the little meter in his location.
51:22
Oh, that's amazing for one. Amazing. That's amazing.
51:26
Oh my god. That's beautiful.
51:28
So what what did on Twitter where you put your location and most people just write, like, San Francisco or New York,
51:34
Instead, he just he used the emoji for it to create, like, ten squares,
51:39
and it's like a meter.
51:41
And It could and at the end of the meter, it says five million dollars a year. And then he shows the meter is, like,
51:48
like, sixty percent of the way there.
51:50
And which shows that he's kind of like, you know, he's probably at two and a half, to to three million dollars a year is what he's making. It's just a subtle.
51:58
It's a subtle thing.
52:01
Very nicely done. Very interesting. Very cool. I like it. And if you go to any of his sites, so it looks like he's got eight or something sites listed, and you click around, you're gonna see a phrase on all of his sites called open startup.
52:12
And I just sent you a link. Do you see the link I sent you? And you could see
52:17
all of his metrics. So you can see how much revenue they have, how much Like, he's got weird metrics. How much c o two removed from the atmosphere? GitHub, comets,
52:26
daily revenue, daily sign ups, meet ups organized, new paid membership,
52:31
live streaming events,
52:33
last month's sign ups, how many customers are in total, how many page views, where the page views are coming from, you can see everything.
52:41
The of the uptime of the websites,
52:43
this guy's amazing.
52:45
And if you notice, no mad list is doing five hundred and thirty one thousand dollars a year. It's halfway to the goal of a million dollars a year from this business. And this guy, we just explained how he's kinda got this, like, unique little Easter egg on his Twitter. He's got, like, little things like that throughout all of his websites. And so this guy is, in my mind, he this man's an artist. He's this guy's, like, a he's an artist who just so happens to, his art just so happens to make money. This guy's I love this guy. I don't know his name. I Peter Peter. I think he's at Peter levels. That's his sole name. I didn't know that. I would just thought his company was called Lovels. So if you look at, like, one of his,
53:22
things I was gonna show you. So, okay, so his latest thing, this thing called rebase.
53:26
And he tries to, like, sniff out a trend and then quickly spin up the semi viral
53:33
slightly profitable, like a semi viral, simple profitable version of a website. So,
53:38
what is rebase? Rebase is people are trying to relocate with the pandemic
53:43
and with tax changes and with cryptocurrency and all this good stuff, people are
53:47
more, like, kind of, you know, like, fluid than ever. People are gender fluid and their location fluid. There's a fluidity
53:54
going on. So he basically said,
53:57
Portugal came out and Portugal said We wanna they I think in twenty twenty one, they had the largest population,
54:04
decrease in the last fifty years. And so they decided, alright, our population is shrinking. We need foreigners to come live here and spend here and work here. So they said the Portuguese Portuguese government said we wanna attract high-tech remote workers and they gave out they create a program called the NHR program.
54:20
And so the NHR program basically has a bunch of benefits. Now I don't know if they're as good as advertised. Meaning, like, I didn't go read defined print, but here's some of the things it says. Zero percent tax on foreign income. So they're not gonna tax you for income that comes outside of the state.
54:34
Zero percent tax on crypto.
54:36
It's considered a currency, unlike in the US, where it's considered a property.
54:40
Zero percent tax on dividends, zero percent tax on wealth ten percent tax on pension, twenty percent tax on freelancing.
54:46
So that's, like, you know, where what a lot of people would do there. There's no minimum stay. You can get fast tracked for a EU passport
54:53
You know, they have a whole bunch of, like, you know, sort of things that are, benefits for coming here. You know, we're we have a ninety percent vaccination rate. We have friendly people, blah blah blah. So that's so he created a website that just has the sales, but if the benefits of if you wanted to relocate
55:06
or get a passport
55:08
in Portugal,
55:09
And then what levels did was you basically created,
55:12
okay, you here's the on ramp to Portugal. So it's, like, for a hundred fifty bucks, you'll do an onboarding call, and we'll walk you through it, and it'll be a tax expert and a lawyer, they'll analyze your situation. For six hundred fifty dollars, we'll get you set up with Portuguese residency and you'll get a Portuguese ID. For a hundred fifty year dollars, a hundred fifty bucks a year, we'll do your taxes. And it's like, start now. Here's the button. And I was like, this is such a smart, simple,
55:34
you know, simple idea.
55:36
And already, it's, like, booked out. So, you know, he his max was that he could do the the lawyer could do fifty fifty calls per month.
55:44
And immediately, it was at three hundred calls per month. And so he's, like, trying to hire another lawyer so he could scale it up a little bit more. If you had to ask, like, Someone asked me the other the other day, like who I admire, and I would ask you a little bit differently, which is who am I jealous of? This guy, Peter, I'm looking at his websites,
56:00
I am jealous of
56:03
I'm jealous of so many things about him. The first is creativity.
56:07
You it just oozes And second,
56:09
he can do it. Like, every, like, everything that I see on his website, I'm like, oh my god. This is perfect. This is the perfect example of how a product should be made.
56:18
He's this guy is incredibly
56:20
prolific
56:21
and He's like a he's like a music producer to me. Like, he's a producer of websites. He's just making these little hit songs.
56:29
And they're not like he's not trying to be Justin Bieber, like, the one mega hit franchise,
56:34
that goes on tour. He's just a producer that makes dope beats. And instead of beats, he just makes dope websites. And instead of these websites, pay for a dope lifestyle.
56:43
Yeah. I mean, this.
56:44
In a lot of the way. Subscription revenue. He's got like, yeah, look at inflation chart dot com. That's one of his. This website tracks real inflation, which is happening. The government don't tell you about in their official numbers.
56:55
Okay. Super easy. I understand. That's just a really cute, neat, widget. I get it. It's awesome. Even on, on what called the website I was just talking about on rebase, the very first benefit. It goes, McDonald's has the Royal Delux.
57:08
McDonald's in Portugal has the Royal Delux and the big tasty double. That was the first benefit. Right? Cause he could've just gone into, like, tax benefit, tax benefit tax. But he
57:16
let me get you let me break you know, let me let me break the ice here. A little fun little Easter egg, a little fun little nugget that just shows you who the site's built by. It's built by somebody who's got a personality. It's built by an indie software maker, not some stiff company or bureaucracy.
57:29
And I think these little touches matter. That's why he's an artist. This guy's amazing. I love this guy. Good good good fine. I've known about him for a little while. I I always thought he was really talented. I didn't realize that he was, like,
57:41
the Kanye of, like,
57:43
internet website builders.
57:47
Yeah. He's great.
57:48
Okay. So I wouldn't even say he's he's, like, you know, Rick Rubin or something like that. He's he's got his got his own shtick.
57:55
Anything else you wanna do? Otherwise, we could wrap it. No. No. Well, we could wrap it. We could save that other. I I I wanna hear about some of these things that you have on here, but we could save Okay. Sounds good. We're out.
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