00:00

You just explained that, like, you're a machine learning thing tagging it, like, extremely visually compelling piece of that contact,

You just explained that, like, you're a machine learning thing tagging it, like, extremely visually compelling piece of that contact,

00:06

high high engagement to the end, like, you know, I've seen I've seen too many videos at this point. I have to put them into buckets.

high high engagement to the end, like, you know, I've seen I've seen too many videos at this point. I have to put them into buckets.

00:19

Colin and Samir, do you guys know what you're getting into? Do you know what this is at all?

Colin and Samir, do you guys know what you're getting into? Do you know what this is at all?

00:24

I thought this was a podcast about pure procurement.

I thought this was a podcast about pure procurement.

00:28

Oh,

Oh,

00:29

alright. He's in the speed. Alright. He's a fan. He's a super fan. I love it. Is that not what this podcast is about?

alright. He's in the speed. Alright. He's a fan. He's a super fan. I love it. Is that not what this podcast is about?

00:35

Yeah. Not about office supplies. I don't even know how to say the word procurement.

Yeah. Not about office supplies. I don't even know how to say the word procurement.

00:39

Yeah. Once you get once you get around us, you you know, that word becomes a problem.

Yeah. Once you get once you get around us, you you know, that word becomes a problem.

00:43

Right? And Ben is the systems integrations guy. Right? Yeah. Exactly. You know what's got it. Yeah. And so give, give y'all story. So I I kind of know a little bit of it, but let's assume people listening to this don't know it, which is my way of saying, I kinda only half know it, but give give me all story.

Right? And Ben is the systems integrations guy. Right? Yeah. Exactly. You know what's got it. Yeah. And so give, give y'all story. So I I kind of know a little bit of it, but let's assume people listening to this don't know it, which is my way of saying, I kinda only half know it, but give give me all story.

01:01

Yeah.

Yeah.

01:02

So I'm Samir, by the way. This is my voice if you're listening.

So I'm Samir, by the way. This is my voice if you're listening.

01:07

I graduated college

I graduated college

01:09

in two thousand eleven, and I went to school to study film and digital media. And I grew up in LA, so I was, like, really into the film business. I walked to be a storyteller. I wanted to find a way to,

in two thousand eleven, and I went to school to study film and digital media. And I grew up in LA, so I was, like, really into the film business. I walked to be a storyteller. I wanted to find a way to,

01:20

you know, become a filmmaker. And that was a really challenging thing. You look in. So how did you how did you swing this? I'm gonna be a filmmaker. Well, he's good looking though too. I mean, he looks like an LA person. I know, but I'm so parents parents don't care about that. No. You're right. I mean, I remember the moment when I called my mom, and I was like, I'm not going to,

you know, become a filmmaker. And that was a really challenging thing. You look in. So how did you how did you swing this? I'm gonna be a filmmaker. Well, he's good looking though too. I mean, he looks like an LA person. I know, but I'm so parents parents don't care about that. No. You're right. I mean, I remember the moment when I called my mom, and I was like, I'm not going to,

01:40

be a business major. I'm gonna be a film major. And it was a scary moment, I think, for them. But I was a bad high school student. I was not good in high school. I was just not good in college. I didn't do homework. I was not someone who,

be a business major. I'm gonna be a film major. And it was a scary moment, I think, for them. But I was a bad high school student. I was not good in high school. I was just not good in college. I didn't do homework. I was not someone who,

01:52

really lived up to the standard of what it was to be an Indian kid, whereas my brother was student body president.

really lived up to the standard of what it was to be an Indian kid, whereas my brother was student body president.

01:58

He became a lawyer like, he he followed more of a traditional path. I think they had noticed that I was so unconventional, but it was like, alright. At this point, do whatever. But my dad's also really unconventional. He's an entrepreneur.

He became a lawyer like, he he followed more of a traditional path. I think they had noticed that I was so unconventional, but it was like, alright. At this point, do whatever. But my dad's also really unconventional. He's an entrepreneur.

02:10

He's a fashion designer. Like, he's he's different. So I think there was a bit of, like, Okay. I mean, you seem confident figure it out.

He's a fashion designer. Like, he's he's different. So I think there was a bit of, like, Okay. I mean, you seem confident figure it out.

02:18

And and so for me, when I graduated school,

And and so for me, when I graduated school,

02:21

you know, I had a I had an issue with being someone who wasn't good in school, like, I I didn't I wasn't great at, like, being an employee.

you know, I had a I had an issue with being someone who wasn't good in school, like, I I didn't I wasn't great at, like, being an employee.

02:30

That was really hard for me. I worked as an editor

That was really hard for me. I worked as an editor

02:33

on a film called Eyes of March in Hollywood, and I

on a film called Eyes of March in Hollywood, and I

02:36

just I just didn't like it. I didn't like doing a single task. I didn't like doing, you know, one thing.

just I just didn't like it. I didn't like doing a single task. I didn't like doing, you know, one thing.

02:41

And

And

02:42

I had become aware of of YouTube,

I had become aware of of YouTube,

02:45

primarily because I was up in in Northern California in college, and was really fascinated by it. So I felt like I had all the tools to to just upload a video,

primarily because I was up in in Northern California in college, and was really fascinated by it. So I felt like I had all the tools to to just upload a video,

02:55

and just make something.

and just make something.

02:56

And the subject matter that I picked,

And the subject matter that I picked,

02:59

was the community that I was a part of. When I grew up, I I grew up playing the sport of lacrosse. I played lacrosse in college, and I decided to spin up a YouTube channel called the lacrosse Network.

was the community that I was a part of. When I grew up, I I grew up playing the sport of lacrosse. I played lacrosse in college, and I decided to spin up a YouTube channel called the lacrosse Network.

03:08

And,

And,

03:09

that is the origin of my first upload onto YouTube, really, outside of, like, student films.

that is the origin of my first upload onto YouTube, really, outside of, like, student films.

03:15

And at the same time, Colin was

And at the same time, Colin was

03:18

uploading a series,

uploading a series,

03:19

or uploaded a trailer for a series about the Colorado Club lacrosse team. I'll let him pick up from there, but, this is this is in two thousand eleven, just for frame of reference. Let let me jump in with one thing. I've seen a video where you said something dope calling. You go, my first video only had, I don't know if when you said, like, a hundred views or a thousand views. You're like, But Samir was one of them. And that view that one view changed my life because then you guys ended up joining forces, you guys do a bunch of cool shit fast forward till today. You guys got this, like, pretty baller YouTube channel, and this is, like, you get to do the thing you wanna do. You get to, like, I don't know, I could do anything, I'd probably be like a professional basketball player. That'd be like the the the peak of, like, getting to play and, like, be super successful at the same time.

or uploaded a trailer for a series about the Colorado Club lacrosse team. I'll let him pick up from there, but, this is this is in two thousand eleven, just for frame of reference. Let let me jump in with one thing. I've seen a video where you said something dope calling. You go, my first video only had, I don't know if when you said, like, a hundred views or a thousand views. You're like, But Samir was one of them. And that view that one view changed my life because then you guys ended up joining forces, you guys do a bunch of cool shit fast forward till today. You guys got this, like, pretty baller YouTube channel, and this is, like, you get to do the thing you wanna do. You get to, like, I don't know, I could do anything, I'd probably be like a professional basketball player. That'd be like the the the peak of, like, getting to play and, like, be super successful at the same time.

04:02

I feel like the second best thing might be being a YouTuber and,

I feel like the second best thing might be being a YouTuber and,

04:06

and so, like, you know, that's I love that idea though that, like, Okay. I only had a hundred views or I only had a thousand views, but, like, that one view changed that one of those views changed my life. I thought that was, like, an amazing little, like, nugget.

and so, like, you know, that's I love that idea though that, like, Okay. I only had a hundred views or I only had a thousand views, but, like, that one view changed that one of those views changed my life. I thought that was, like, an amazing little, like, nugget.

04:20

Yeah. I think for me, it was a real lesson in in community,

Yeah. I think for me, it was a real lesson in in community,

04:23

probably unlike Samir, you know, I actually was

probably unlike Samir, you know, I actually was

04:26

a really dedicated student, almost probably to a fault.

a really dedicated student, almost probably to a fault.

04:30

And so when I finally had this experience in college of, you know, buying a camera and being a little bit more of a creative,

And so when I finally had this experience in college of, you know, buying a camera and being a little bit more of a creative,

04:37

you know, putting out my first video, which was about the lacrosse team, having it not necessarily be a huge success,

you know, putting out my first video, which was about the lacrosse team, having it not necessarily be a huge success,

04:44

but you know, it did connect me with all these like minded people, one of which was Samir. He sent me an email that day.

but you know, it did connect me with all these like minded people, one of which was Samir. He sent me an email that day.

04:51

Basically saying if you're gonna be making these videos, even though you just started, why don't you put them out on my network? Because I'm trying to aggregate tons of of people who are fans of the sport.

Basically saying if you're gonna be making these videos, even though you just started, why don't you put them out on my network? Because I'm trying to aggregate tons of of people who are fans of the sport.

05:02

So, you know, from that point on, I was like, I don't even

So, you know, from that point on, I was like, I don't even

05:05

care about my past education. I am so interested now in just telling stories and having it connect with people. But that didn't it it the

care about my past education. I am so interested now in just telling stories and having it connect with people. But that didn't it it the

05:13

the lacrosse network, that was, like, kind of a failure. Right? Like, it it got you to, like, a certain point and then you're like, shit. This isn't gonna pay the bills. Is because people Yeah. I think I I mean, I think it didn't it didn't it definitely didn't pay our bills in the first three years. Right?

the lacrosse network, that was, like, kind of a failure. Right? Like, it it got you to, like, a certain point and then you're like, shit. This isn't gonna pay the bills. Is because people Yeah. I think I I mean, I think it didn't it didn't it definitely didn't pay our bills in the first three years. Right?

05:27

It was something that was Not a failure, but, you know

It was something that was Not a failure, but, you know

05:31

Yeah. I mean, the, like, the long story short, we sold the company in twenty fourteen, which was really positive.

Yeah. I mean, the, like, the long story short, we sold the company in twenty fourteen, which was really positive.

05:36

So that was a success for us. But the, like, the pathway to get there was really challenging because there's no business model really surrounding YouTube in twenty eleven, twenty twelve.

So that was a success for us. But the, like, the pathway to get there was really challenging because there's no business model really surrounding YouTube in twenty eleven, twenty twelve.

05:46

When we tried to to get advertisers, no one even understood that spending money on YouTube was a reasonable thing to do. That was, like, The only way people could understand us was a video production company. So what we did to make money is we did creative jobs for people like service jobs. Okay. Yeah. Well, we you've seen that we can make pretty good videos on online. We can make you a video or we even did even more creative odd jobs. We made websites for people. We designed stickers for one company. It was just kind of like, oh, these guys are like creative internet people. So if we have a creative internet task, we'll we'll ask them to do it. And then

When we tried to to get advertisers, no one even understood that spending money on YouTube was a reasonable thing to do. That was, like, The only way people could understand us was a video production company. So what we did to make money is we did creative jobs for people like service jobs. Okay. Yeah. Well, we you've seen that we can make pretty good videos on online. We can make you a video or we even did even more creative odd jobs. We made websites for people. We designed stickers for one company. It was just kind of like, oh, these guys are like creative internet people. So if we have a creative internet task, we'll we'll ask them to do it. And then

06:20

What what was beneficial to us was that YouTube, the company was was very interested in what we were doing. And they basically came to me and they said, if you can secure live rights will really get behind you because we're trying to explore live sports on YouTube.

What what was beneficial to us was that YouTube, the company was was very interested in what we were doing. And they basically came to me and they said, if you can secure live rights will really get behind you because we're trying to explore live sports on YouTube.

06:32

And that's what I did. I I got rights to,

And that's what I did. I I got rights to,

06:35

high school game first in college games, then we eventually distributed pro games and figured out how to acquire live rights and,

high school game first in college games, then we eventually distributed pro games and figured out how to acquire live rights and,

06:42

get YouTube behind us and that that kind of grew our profile. Wow. Got us to the point where we we could,

get YouTube behind us and that that kind of grew our profile. Wow. Got us to the point where we we could,

06:48

we got acquired by a a sports media company.

we got acquired by a a sports media company.

06:51

And a lot of that, you know, I would say it was an aqua hire to be very clear. Like, the benefit of that was that, you know, they there was cash exchange for our company, but really the majority was in, you know, we had salaries and and stock.

And a lot of that, you know, I would say it was an aqua hire to be very clear. Like, the benefit of that was that, you know, they there was cash exchange for our company, but really the majority was in, you know, we had salaries and and stock.

07:03

And

And

07:04

we got to actually have, like, very comfortable stable jobs pursuing YouTube and and exploring not only is a company called Whistle?

we got to actually have, like, very comfortable stable jobs pursuing YouTube and and exploring not only is a company called Whistle?

07:13

Yeah. Okay.

Yeah. Okay.

07:14

So So by the way, I wanna say something here. YouTube started in, like, what, two thousand five, something like that? Yeah. Yeah. And you guys are saying it was twenty ten, twenty eleven, and you're like, it really wasn't, like,

So So by the way, I wanna say something here. YouTube started in, like, what, two thousand five, something like that? Yeah. Yeah. And you guys are saying it was twenty ten, twenty eleven, and you're like, it really wasn't, like,

07:25

not well, a well trodden path of, like, be a youtuber, make money doing this. This can be like a business, and this could be the platform versus the way you guys use it was kinda like kind of our portfolio, and we'll get some clients from this. And it'll be a launch pad. Maybe maybe we'll get picked up by somebody else bigger, like, real traditional media that will pay us. That's kinda crazy. Right? That's, like, six years into the game. And that's why, like, right, just to make a point about, like, let's say crypto right now. It's, like, these things take a long time before they become a thing, or before it's, like, what YouTube is today,

not well, a well trodden path of, like, be a youtuber, make money doing this. This can be like a business, and this could be the platform versus the way you guys use it was kinda like kind of our portfolio, and we'll get some clients from this. And it'll be a launch pad. Maybe maybe we'll get picked up by somebody else bigger, like, real traditional media that will pay us. That's kinda crazy. Right? That's, like, six years into the game. And that's why, like, right, just to make a point about, like, let's say crypto right now. It's, like, these things take a long time before they become a thing, or before it's, like, what YouTube is today,

07:59

where it's, like, now that you could be a YouTuber. You can make a bunch of money. You could be mister Beast, whatever. It it it's still not even obvious if you I don't think it's that obvious. Yeah. I don't think it's that obvious. At least there's examples. Now Yeah. There's examples.

where it's, like, now that you could be a YouTuber. You can make a bunch of money. You could be mister Beast, whatever. It it it's still not even obvious if you I don't think it's that obvious. Yeah. I don't think it's that obvious. At least there's examples. Now Yeah. There's examples.

08:11

But, like, I watch YouTube on my Apple TV, and that's TV to me. Most people only only like only teens do that. And, like, I'm the old guy. Most people, I don't think do it like that. But I think, like, so I think it's still pretty, like,

But, like, I watch YouTube on my Apple TV, and that's TV to me. Most people only only like only teens do that. And, like, I'm the old guy. Most people, I don't think do it like that. But I think, like, so I think it's still pretty, like,

08:25

not a thing yet. I I do think if you take a step back and look at it, it's it operates exactly like most media companies, and that's, like, if you just take business models from the past, like, how the radio operated or even how,

not a thing yet. I I do think if you take a step back and look at it, it's it operates exactly like most media companies, and that's, like, if you just take business models from the past, like, how the radio operated or even how,

08:39

you know, television operate, like, any media company, a magazine, like, that's that's how YouTube operates too. There's a really unique

you know, television operate, like, any media company, a magazine, like, that's that's how YouTube operates too. There's a really unique

08:46

version of advertising when it comes to YouTube in that we are uploading and the platform will actually pay us, without us having to interface with clients without us having to build a media kit without us having to pitch anyone, which I think causes creators to not fully understand the business they're in because they don't have to pick up the phone and sell their audience to someone or or sell what they're doing to a client,

version of advertising when it comes to YouTube in that we are uploading and the platform will actually pay us, without us having to interface with clients without us having to build a media kit without us having to pitch anyone, which I think causes creators to not fully understand the business they're in because they don't have to pick up the phone and sell their audience to someone or or sell what they're doing to a client,

09:10

if they're primarily based on the ad sense that YouTube's giving you. When we were first starting out, ad sense was absolutely insignificant because our audience was extremely niche.

if they're primarily based on the ad sense that YouTube's giving you. When we were first starting out, ad sense was absolutely insignificant because our audience was extremely niche.

09:21

It was small and YouTube was not that developed. There were people making good money from AdSense checks on YouTube, which is, you know, again, the money that YouTube will pay you, part of their partner program, but

It was small and YouTube was not that developed. There were people making good money from AdSense checks on YouTube, which is, you know, again, the money that YouTube will pay you, part of their partner program, but

09:32

You know, that's never been that significant of a check for us because we've always been very niche. And so we've had to learn the business of media.

You know, that's never been that significant of a check for us because we've always been very niche. And so we've had to learn the business of media.

09:41

And apply that to what we're doing with YouTube. And I think, you know, that maturity is starting to catch up right now in the space. And why a lot of creators are able to build businesses today and why there are road maps. And fast forward to now, you have,

And apply that to what we're doing with YouTube. And I think, you know, that maturity is starting to catch up right now in the space. And why a lot of creators are able to build businesses today and why there are road maps. And fast forward to now, you have,

09:55

the lacrosse networks

the lacrosse networks

09:57

no longer the focus. It's the college, Sameer show. And it's basically this it's a YouTube channel. You have hundreds of thousands of subscribers.

no longer the focus. It's the college, Sameer show. And it's basically this it's a YouTube channel. You have hundreds of thousands of subscribers.

10:04

And you kinda talk about, like,

And you kinda talk about, like,

10:06

creator economy stuff, but I think that's a little bit niche, but it's, like, it's it's a little bit more than that, but you've got these, like, really highly produced interviews that you do with people. But then you also have all these, like, clips and you do this thing where you're sitting in your car and you, like, give,

creator economy stuff, but I think that's a little bit niche, but it's, like, it's it's a little bit more than that, but you've got these, like, really highly produced interviews that you do with people. But then you also have all these, like, clips and you do this thing where you're sitting in your car and you, like, give,

10:20

analysis of, like, different videos and why they're going viral. But you do it seems like you do a little bit more than that. I watch I watch it all the time.

analysis of, like, different videos and why they're going viral. But you do it seems like you do a little bit more than that. I watch I watch it all the time.

10:27

And so is that how big is that business at this point just to give the audience like a little who don't know you, like, to to a little sense of how legit you are?

And so is that how big is that business at this point just to give the audience like a little who don't know you, like, to to a little sense of how legit you are?

10:35

Sure. Yeah. So, yeah, as you mentioned, we were, you know, we're on our way to to million subscribers,

Sure. Yeah. So, yeah, as you mentioned, we were, you know, we're on our way to to million subscribers,

10:41

we're of eight hundred and I think thirteen as of this recording.

we're of eight hundred and I think thirteen as of this recording.

10:45

The business is myself Colin, and we have four full time,

The business is myself Colin, and we have four full time,

10:48

team members who work on,

team members who work on,

10:51

the actual channel.

the actual channel.

10:52

That's, myself, Colin, we have three editors,

That's, myself, Colin, we have three editors,

10:56

as well as a production manager,

as well as a production manager,

10:58

and then a data and insights person, who who works and and looks at, like, kind of how everything's tracking from a analytical perspective. And then we also have

and then a data and insights person, who who works and and looks at, like, kind of how everything's tracking from a analytical perspective. And then we also have

11:09

a newsletter. And there's a team of three that works on that. Two people, one one general manager of the newsletter, one more in business development and and sales,

a newsletter. And there's a team of three that works on that. Two people, one one general manager of the newsletter, one more in business development and and sales,

11:17

and then,

and then,

11:19

a writer who's who's on staff for the newsletter. So the total, like, people who work in the colonists mirror ecosystem is ten.

a writer who's who's on staff for the newsletter. So the total, like, people who work in the colonists mirror ecosystem is ten.

11:26

And it's split across two media properties, one being the YouTube channel, and one being the,

And it's split across two media properties, one being the YouTube channel, and one being the,

11:31

one being the the newsletter.

one being the the newsletter.

11:33

I don't know if you guys And I would say I would say too, like, we're primarily supported with advertising, advertising based business,

I don't know if you guys And I would say I would say too, like, we're primarily supported with advertising, advertising based business,

11:40

our biggest clients are Samsung, Shopify,

our biggest clients are Samsung, Shopify,

11:44

Jelly's Mac, and and other crater economy companies. What's the revenue now? Can you reveal or know?

Jelly's Mac, and and other crater economy companies. What's the revenue now? Can you reveal or know?

11:49

Yeah. We're I would say we haven't been super,

Yeah. We're I would say we haven't been super,

11:52

hundred percent transparent with, like, exact numbers, but we're a seven figure business.

hundred percent transparent with, like, exact numbers, but we're a seven figure business.

11:57

Are you getting close to eight?

Are you getting close to eight?

12:00

No.

No.

12:01

No.

No.

12:01

Do you guys think this, like, gets there? Like, basically, sometimes you get in a business and it's what got us here won't get us there. And sometimes we just gotta keep on keeping on. And, so so from a business model point of view, is it If we just keep okay. We're at eight hundred thirteen thousand subscribers today. We're probably tracking to two million next year or whatever it is. And the ads will just keep scaling, and this will keep going. This will be the business forever, or is it like we're gonna have to come up with a second act at some point.

Do you guys think this, like, gets there? Like, basically, sometimes you get in a business and it's what got us here won't get us there. And sometimes we just gotta keep on keeping on. And, so so from a business model point of view, is it If we just keep okay. We're at eight hundred thirteen thousand subscribers today. We're probably tracking to two million next year or whatever it is. And the ads will just keep scaling, and this will keep going. This will be the business forever, or is it like we're gonna have to come up with a second act at some point.

12:30

So I think there's decisions you can make as a creator to get there. Like, we we are friends with a lot of creators who, you know, are pushing towards that eight figure business mark. Right? And and a lot of that is is at just ad supported business.

So I think there's decisions you can make as a creator to get there. Like, we we are friends with a lot of creators who, you know, are pushing towards that eight figure business mark. Right? And and a lot of that is is at just ad supported business.

12:47

There's other creators who have launched, you know, course companies or education, direct to consumer content, Patreon, right, subscription platforms, and you can absolutely get there. It's just Honestly, I think it's based on there's this moment as a, an artist or filmmaker or someone who wants to express something where you go from like I mentioned, I studied film. I was very interested in being a filmmaker, but you go from being a filmmaker to a media maker. And I think that

There's other creators who have launched, you know, course companies or education, direct to consumer content, Patreon, right, subscription platforms, and you can absolutely get there. It's just Honestly, I think it's based on there's this moment as a, an artist or filmmaker or someone who wants to express something where you go from like I mentioned, I studied film. I was very interested in being a filmmaker, but you go from being a filmmaker to a media maker. And I think that

13:12

those are two different things, and you have to decide, like Colin and I have to decide

those are two different things, and you have to decide, like Colin and I have to decide

13:16

what we want the lifestyle to look like. I think you guys mentioned was your mother-in-law Sam who said I like taking Tuesdays and Thursdays off.

what we want the lifestyle to look like. I think you guys mentioned was your mother-in-law Sam who said I like taking Tuesdays and Thursdays off.

13:24

I think that's a really important thing for all creators and all entrepreneurs to look at and be like, what what's enough,

I think that's a really important thing for all creators and all entrepreneurs to look at and be like, what what's enough,

13:30

for me, like, what what is

for me, like, what what is

13:32

what, you know, what I want to do. And I think Colin and I, this is like a relatively recent,

what, you know, what I want to do. And I think Colin and I, this is like a relatively recent,

13:38

success that we're having with this channel, and we're trying to constantly evaluate which parts of this are really enjoyable,

success that we're having with this channel, and we're trying to constantly evaluate which parts of this are really enjoyable,

13:44

and which parts of this start to feel like Okay. Now we're just making stuff to make stuff. And I think we have to find that balance of,

and which parts of this start to feel like Okay. Now we're just making stuff to make stuff. And I think we have to find that balance of,

13:52

how to scale what we're doing, but also recognize, like, we we got into this because we we wanted to make something. And I think it's okay to to lean in to be like, maybe there's part of this that's like, we just wanna tell the stories that we're excited out. And yes, there's a ton of opportunity,

how to scale what we're doing, but also recognize, like, we we got into this because we we wanted to make something. And I think it's okay to to lean in to be like, maybe there's part of this that's like, we just wanna tell the stories that we're excited out. And yes, there's a ton of opportunity,

14:06

but it might not match what the lifestyle that that we eventually want.

but it might not match what the lifestyle that that we eventually want.

14:11

Who who is crushing it? So, like you mentioned, some creators x y z.

Who who is crushing it? So, like you mentioned, some creators x y z.

14:16

Like, what's his name? Ali Ali?

Like, what's his name? Ali Ali?

14:19

He's coming on on the pod soon. Oh, oh, he's great. Think he reveals his numbers where it's like, okay. My, my course business is gonna do, like, two million dollars this year or something like that. Yeah. Where he basically is, like, you know, become a YouTuber or some shit. Like, you know, it's it's a course that's around I think he's tracking to

He's coming on on the pod soon. Oh, oh, he's great. Think he reveals his numbers where it's like, okay. My, my course business is gonna do, like, two million dollars this year or something like that. Yeah. Where he basically is, like, you know, become a YouTuber or some shit. Like, you know, it's it's a course that's around I think he's tracking to

14:36

six

six

14:37

million this year. Okay. Amazing. YouTuber Academy. Yeah. I signed up for it. Four time or YouTube Academy. So that's the So that's the course he does. And so that's an example of, like,

million this year. Okay. Amazing. YouTuber Academy. Yeah. I signed up for it. Four time or YouTube Academy. So that's the So that's the course he does. And so that's an example of, like,

14:45

somebody who's crushing it in the course model. Then, Sam, you've talked about the guy who does, like, bring a trailer or what which one was it the car one Doctor tomorrow.

somebody who's crushing it in the course model. Then, Sam, you've talked about the guy who does, like, bring a trailer or what which one was it the car one Doctor tomorrow.

14:53

Doctor. You guys have doc tomorrow. So Carson.

Doctor. You guys have doc tomorrow. So Carson.

14:57

We bought a car from cars and bids for one of our Me too.

We bought a car from cars and bids for one of our Me too.

15:00

Me too. Amazing. Great. And so he is a car guy with, at this point, two or three million subscribers, and he's he has a a an auction website for cars that could potentially be a nine figure company. I actually think. And, Sam, was that launched off the channel or before the channel? Oh, yeah. No. He had the channel for five years, maybe.

Me too. Amazing. Great. And so he is a car guy with, at this point, two or three million subscribers, and he's he has a a an auction website for cars that could potentially be a nine figure company. I actually think. And, Sam, was that launched off the channel or before the channel? Oh, yeah. No. He had the channel for five years, maybe.

15:16

Many years.

Many years.

15:18

I think the unique thing that we're experiencing, right? Like, this is entrepreneurship.

I think the unique thing that we're experiencing, right? Like, this is entrepreneurship.

15:23

The difference is we build an audience first and then solve how to, you know, monetize that audience through products, services, subscriptions, whatever. Right?

The difference is we build an audience first and then solve how to, you know, monetize that audience through products, services, subscriptions, whatever. Right?

15:32

Whereas a lot of traditional entrepreneurship is build the business first and then try and find customers or audience second. And so I think that's when you look at, like, creators how big this can become. It's really like how, for a lot of creators who built successful audiences and niche audiences, it's like how big you you want it to become. The thing that's holding back the creator space right now, I think is is operators.

Whereas a lot of traditional entrepreneurship is build the business first and then try and find customers or audience second. And so I think that's when you look at, like, creators how big this can become. It's really like how, for a lot of creators who built successful audiences and niche audiences, it's like how big you you want it to become. The thing that's holding back the creator space right now, I think is is operators.

15:53

Like, really good business operators to surround creators

Like, really good business operators to surround creators

15:57

because

because

15:58

to make, you know, like, to make on a consistent cycle when you are the subject of your videos.

to make, you know, like, to make on a consistent cycle when you are the subject of your videos.

16:05

It doesn't really allow you to operate as, you know, the the the business admin, the operator, the person who's pushing cars and bids, the the website and and that business while you're making the content at the same time. Ask ask your question again, Sean.

It doesn't really allow you to operate as, you know, the the the business admin, the operator, the person who's pushing cars and bids, the the website and and that business while you're making the content at the same time. Ask ask your question again, Sean.

16:19

Yeah. So what are some other examples? So let's take those two. So all I've done with the courses.

Yeah. So what are some other examples? So let's take those two. So all I've done with the courses.

16:24

Doug tomorrow with, you know, has a car channel then launches a car auction site. Who else has done something cool? What are some other cool stories of people crushing it that are, like, started with content, started with audience, and then have done have created a cool business off their YouTube channel that that's impressive because I don't particularly want that that, like, are not mister Beast, the ones that, you know, we all know about.

Doug tomorrow with, you know, has a car channel then launches a car auction site. Who else has done something cool? What are some other cool stories of people crushing it that are, like, started with content, started with audience, and then have done have created a cool business off their YouTube channel that that's impressive because I don't particularly want that that, like, are not mister Beast, the ones that, you know, we all know about.

16:44

Yeah. I would say an interesting one that keeps coming up is Cassie Ho. She started blogilates.

Yeah. I would say an interesting one that keeps coming up is Cassie Ho. She started blogilates.

16:49

So,

So,

16:50

like fitness yoga instruction on YouTube, and now she has two separate product companies that are both eight figure companies. Right, Samir? Yep. Yeah. It's a there's one that's, like, an apparel company for Afleisure, and then One that's like yoga mats,

like fitness yoga instruction on YouTube, and now she has two separate product companies that are both eight figure companies. Right, Samir? Yep. Yeah. It's a there's one that's, like, an apparel company for Afleisure, and then One that's like yoga mats,

17:05

and, like, shit. I I yeah. I think, like, that's that is another yoga creator called, yoga with Adrian. Who started teaching you over for pretty young. She's so great. But her subscription platform's amazing. Right? Like, she she's her awesome, man. I'm a custom advertising. Right? Have you seen this woman? Sean, her name's yoga with Adrian. She's got, like, the girl next door look where she's, like, not intimidating, but she's definitely beautiful. And she's based out of audit Austin. And she does yoga with her dog, and she's very calming.

and, like, shit. I I yeah. I think, like, that's that is another yoga creator called, yoga with Adrian. Who started teaching you over for pretty young. She's so great. But her subscription platform's amazing. Right? Like, she she's her awesome, man. I'm a custom advertising. Right? Have you seen this woman? Sean, her name's yoga with Adrian. She's got, like, the girl next door look where she's, like, not intimidating, but she's definitely beautiful. And she's based out of audit Austin. And she does yoga with her dog, and she's very calming.

17:34

She's the best, man. I love yoga when I hate it.

She's the best, man. I love yoga when I hate it.

17:37

There's another creator named Amanda Rache Lee, and she started creating content with bullet journals. So she was showing, like, how she was setting up her bullet journals, how she was,

There's another creator named Amanda Rache Lee, and she started creating content with bullet journals. So she was showing, like, how she was setting up her bullet journals, how she was,

17:48

organizing her days,

organizing her days,

17:50

and then she's launched a line of stationary and of journals. And that's become her primary engine,

and then she's launched a line of stationary and of journals. And that's become her primary engine,

17:56

of business and and, like, I think,

of business and and, like, I think,

17:58

those are a few specifics. I think, yes, theory when it comes to merchandise and apparel. I think they've done an incredible job with seek discomfort.

those are a few specifics. I think, yes, theory when it comes to merchandise and apparel. I think they've done an incredible job with seek discomfort.

18:06

And building a brand that can stand alone outside of the videos.

And building a brand that can stand alone outside of the videos.

18:10

And I believe they also just went into the fulfillment business. So they not only have their own merch line. They also do the printing. Right. The warehouse of a pack for other creators too. Right? That's right. I think it's really smart when creators start,

And I believe they also just went into the fulfillment business. So they not only have their own merch line. They also do the printing. Right. The warehouse of a pack for other creators too. Right? That's right. I think it's really smart when creators start,

18:25

businesses like that where they say, okay, if we're gonna solve all these problems independently and not go with a partner,

businesses like that where they say, okay, if we're gonna solve all these problems independently and not go with a partner,

18:31

then, you know,

then, you know,

18:33

we can work, we can work with other creators to do the same. Do you think people should be doing that you you don't see. So I have a couple ideas. I I if you don't have one, I'll I'll I'll throw a couple that you could tell me if they're why people are not doing them, maybe they're bad ideas. But what do you think creators should be doing that they haven't yet gone into that that realm yet? It's not common. So I actually have a perspective that I think,

we can work, we can work with other creators to do the same. Do you think people should be doing that you you don't see. So I have a couple ideas. I I if you don't have one, I'll I'll I'll throw a couple that you could tell me if they're why people are not doing them, maybe they're bad ideas. But what do you think creators should be doing that they haven't yet gone into that that realm yet? It's not common. So I actually have a perspective that I think,

18:55

I I think I I'm curious why we haven't seen creators band together, especially, like, let's let's imagine the e commerce space Like, why have we not seen ten creators come together and launch an e commerce retail store?

I I think I I'm curious why we haven't seen creators band together, especially, like, let's let's imagine the e commerce space Like, why have we not seen ten creators come together and launch an e commerce retail store?

19:07

Like that to me where they can bring a ton of traffic to it and and pair together, and all their audiences are maybe on one brand.

Like that to me where they can bring a ton of traffic to it and and pair together, and all their audiences are maybe on one brand.

19:15

Yep. I think that's exactly what I was gonna say. Yeah. Like my Disney store, discovery store type of thing.

Yep. I think that's exactly what I was gonna say. Yeah. Like my Disney store, discovery store type of thing.

19:20

Hundred percent or even like one singular brand. It's happening with this brand called cloak in in, like, kind of the gaming world. But, like, why not just if if every creator had a had a piece of this one apparel brand, like, couldn't you make the next big,

Hundred percent or even like one singular brand. It's happening with this brand called cloak in in, like, kind of the gaming world. But, like, why not just if if every creator had a had a piece of this one apparel brand, like, couldn't you make the next big,

19:34

apparel brand, or could you make the next urban outfitters if if you know, Emma Chamberlain, plus five creators came together and made a retail store. Right. I feel like specifically in beauty and fashion and cosmetic. Like, there's such an opportunity to band together and have one brand because there are so many, like, stand alone cosmetic brands for a singular creator.

apparel brand, or could you make the next urban outfitters if if you know, Emma Chamberlain, plus five creators came together and made a retail store. Right. I feel like specifically in beauty and fashion and cosmetic. Like, there's such an opportunity to band together and have one brand because there are so many, like, stand alone cosmetic brands for a singular creator.

19:52

But It can it can really happen in any. Like, in gaming, this was I I always thought this should happen in gaming. So my my company got acquired by Twitch. When I was there, I was looking at, like, okay, what are these creators doing? One brand that stood out was there's a brand called g fuel. I don't know if you guys have heard of it. It's very like gaming niche. But, like, basically, Sam, I don't know if you've heard of this. It's like,

But It can it can really happen in any. Like, in gaming, this was I I always thought this should happen in gaming. So my my company got acquired by Twitch. When I was there, I was looking at, like, okay, what are these creators doing? One brand that stood out was there's a brand called g fuel. I don't know if you guys have heard of it. It's very like gaming niche. But, like, basically, Sam, I don't know if you've heard of this. It's like,

20:10

I don't know what you it's like a red bull. It's like a it's sort of like an energy drink.

I don't know what you it's like a red bull. It's like a it's sort of like an energy drink.

20:14

But a g fuel as in gamer fuel. So it's like, oh, this will be, you know, give you energy. Help you stay focused when you're gonna have those long gaming sessions. Oh, isn't it? And

But a g fuel as in gamer fuel. So it's like, oh, this will be, you know, give you energy. Help you stay focused when you're gonna have those long gaming sessions. Oh, isn't it? And

20:23

It looks like a Gatorade. Who knows what's in it? They're like, and the guy who started it, he's like this absolute, like, fifty year old bro. Like, he's like, Yeah. Fifty five and just like jacked to the gills and you're like, oh, wow. This is like, I don't know what's happening in this company, but, I don't wanna drink this. But, like, what would happen is they would go to they were like, oh, do these Twitch stars have influence, but the traditional brands aren't going to them. They're going to Instagram and YouTubers first. He went to them and he was like, hey, I'll make a flavor for doctor disrespect. I'll make a flavor for ninja. I'll make a flavor for each one of these. And you'll have your own shaker that you'll like kind of promote that has, like, your brand on it. And, like, he had these, like, he got, like, nine of them to be, like, the sponsored athletes, basically. And they grew pretty big. I don't know what they were doing exactly. If I remember correctly, it was definitely over twenty million. It might be over fifty million in sales that they were doing just off of, like, kind of this one real niche channel.

It looks like a Gatorade. Who knows what's in it? They're like, and the guy who started it, he's like this absolute, like, fifty year old bro. Like, he's like, Yeah. Fifty five and just like jacked to the gills and you're like, oh, wow. This is like, I don't know what's happening in this company, but, I don't wanna drink this. But, like, what would happen is they would go to they were like, oh, do these Twitch stars have influence, but the traditional brands aren't going to them. They're going to Instagram and YouTubers first. He went to them and he was like, hey, I'll make a flavor for doctor disrespect. I'll make a flavor for ninja. I'll make a flavor for each one of these. And you'll have your own shaker that you'll like kind of promote that has, like, your brand on it. And, like, he had these, like, he got, like, nine of them to be, like, the sponsored athletes, basically. And they grew pretty big. I don't know what they were doing exactly. If I remember correctly, it was definitely over twenty million. It might be over fifty million in sales that they were doing just off of, like, kind of this one real niche channel.

21:15

And what I thought about was, like, and then and then each of the individual creators was doing their own thing. Like, ninja made a mouse, a gaming mouse, and then somebody else made,

And what I thought about was, like, and then and then each of the individual creators was doing their own thing. Like, ninja made a mouse, a gaming mouse, and then somebody else made,

21:24

an another, like, a coffee or a stimulant or whatever. I I was thinking the same thing. If these guys just got together and the ten big ones got together,

an another, like, a coffee or a stimulant or whatever. I I was thinking the same thing. If these guys just got together and the ten big ones got together,

21:33

and they just launched a gaming accessories thing, like the best keyboard, the best mouse, the best whatever, like, They would be selling hundreds of millions a year if they, like, put their powers together, Captain Planet.

and they just launched a gaming accessories thing, like the best keyboard, the best mouse, the best whatever, like, They would be selling hundreds of millions a year if they, like, put their powers together, Captain Planet.

21:44

I I think that goes back to, like, the lack of operators in the space right now. I think it's starting to catch up, but I do think that, you know, there's a lot of short term revenue to be had, and that's really exciting. And there's a lot of -- Right. -- there's like quick cash to be made,

I I think that goes back to, like, the lack of operators in the space right now. I think it's starting to catch up, but I do think that, you know, there's a lot of short term revenue to be had, and that's really exciting. And there's a lot of -- Right. -- there's like quick cash to be made,

21:58

in in our space that I think now it's probably just happening where you're starting to look at these longer term. And there like you said, there's more roadmaps, you know. Of course,

in in our space that I think now it's probably just happening where you're starting to look at these longer term. And there like you said, there's more roadmaps, you know. Of course,

22:06

you know, mister Beast is in my opinion singular. Like, it's he's not you can't there's not gonna be more,

you know, mister Beast is in my opinion singular. Like, it's he's not you can't there's not gonna be more,

22:13

of him, but you can look at some of the stuff he's doing with Oh, feastables is interesting or even Logan Paul and, oh, they made prime instead of partnering. Like, that's interesting. And they they stack up together.

of him, but you can look at some of the stuff he's doing with Oh, feastables is interesting or even Logan Paul and, oh, they made prime instead of partnering. Like, that's interesting. And they they stack up together.

22:22

I

I

22:23

I'm not positive. I would I from what they say, it's going well. So that's, that I think that's all we know.

I'm not positive. I would I from what they say, it's going well. So that's, that I think that's all we know.

22:30

I'm not positive. I will say it tastes great. We bought it here, and it's it's like a fantastic drink, but I have absolutely no idea how the business is going. I would say too. It seems like he's following the beats by Dray trajectory

I'm not positive. I will say it tastes great. We bought it here, and it's it's like a fantastic drink, but I have absolutely no idea how the business is going. I would say too. It seems like he's following the beats by Dray trajectory

22:42

of making sure to get it in the hands of celebrities and famous people. With this podcast. Anytime he has someone on, they have prime in their hand or they try it and they like it. It's like a good strategy.

of making sure to get it in the hands of celebrities and famous people. With this podcast. Anytime he has someone on, they have prime in their hand or they try it and they like it. It's like a good strategy.

22:51

When you guys got to how long how long did it take to get to eight hundred thousand?

When you guys got to how long how long did it take to get to eight hundred thousand?

22:58

I think at least four years. Right, Cole? At least four or five years. Yeah. Yeah. Probably four years to get to two hundred and then one year to get to two hundred to eight hundred. Yeah. So let's let's take this journey. One one second. I got a question on this. So If we strip away hard work and talent, because let's say those are, like, core ingredients that you guys have.

I think at least four years. Right, Cole? At least four or five years. Yeah. Yeah. Probably four years to get to two hundred and then one year to get to two hundred to eight hundred. Yeah. So let's let's take this journey. One one second. I got a question on this. So If we strip away hard work and talent, because let's say those are, like, core ingredients that you guys have.

23:18

But, like, every journey has, like, inflection points like, something where something just broke your way or you realized something before others did or, like, the one thing went viral and that kinda helped step you up to another level. Because, like, if I go to the channel today, I see the the top thing is like a video with miss interview with mister Beast has ten million views. Right? And I'm like, how the hell did they get mister Beast? Like, that's a big poll. Yeah. It was a great interview.

But, like, every journey has, like, inflection points like, something where something just broke your way or you realized something before others did or, like, the one thing went viral and that kinda helped step you up to another level. Because, like, if I go to the channel today, I see the the top thing is like a video with miss interview with mister Beast has ten million views. Right? And I'm like, how the hell did they get mister Beast? Like, that's a big poll. Yeah. It was a great interview.

23:40

So what was the things that were, like, besides hardworking and consistency and talent,

So what was the things that were, like, besides hardworking and consistency and talent,

23:46

what made you guys grow? And what made what made it work? How do you get to a million subscribers and mister Beast doing a interview with you guys?

what made you guys grow? And what made what made it work? How do you get to a million subscribers and mister Beast doing a interview with you guys?

23:53

It

It

23:54

My first answer is time and market.

My first answer is time and market.

23:57

I think, like, we've been in this market for ten years, and that has introduced us to a lot of people that have created opportunity

I think, like, we've been in this market for ten years, and that has introduced us to a lot of people that have created opportunity

24:03

for us as we started to grow. Right? Like,

for us as we started to grow. Right? Like,

24:07

Jimmy

Jimmy

24:08

shot us a message. Jimmy is mister beast. He he shot us a message when we made a video a couple years ago, and he was like, that was a cool video. And we struck up a relationship, and we started talking about YouTube because we were both really into it.

shot us a message. Jimmy is mister beast. He he shot us a message when we made a video a couple years ago, and he was like, that was a cool video. And we struck up a relationship, and we started talking about YouTube because we were both really into it.

24:21

And authentically into it. And that created a situation that, you know, when we got to a point where we had an interview show or a talk show,

And authentically into it. And that created a situation that, you know, when we got to a point where we had an interview show or a talk show,

24:29

we had a relationship with him such that we could fly out, get access in North Carolina to his new facility. And, like, he was excited to to be on our platform. And we we had that relationship And I I think even when I think about an inflection point for our business prior to that was when we, you know, really were weren't

we had a relationship with him such that we could fly out, get access in North Carolina to his new facility. And, like, he was excited to to be on our platform. And we we had that relationship And I I think even when I think about an inflection point for our business prior to that was when we, you know, really were weren't

24:46

catching that much traction from a sponsorship perspective, but we had made some connections to the point that,

catching that much traction from a sponsorship perspective, but we had made some connections to the point that,

24:53

you know, Samsung was looking for creators to partner with on like year long, Ambassador ship deals.

you know, Samsung was looking for creators to partner with on like year long, Ambassador ship deals.

24:59

And our names were were up there because of the relationships we had created in in the market. So I would say the fact that we just stuck in it for ten years has introduced us to people that created opportunity as I would say we are late learners and we've,

And our names were were up there because of the relationships we had created in in the market. So I would say the fact that we just stuck in it for ten years has introduced us to people that created opportunity as I would say we are late learners and we've,

25:13

like, figuring out YouTube took a really long time for us. But we figured it out, we were in a position where we had enough relationship

like, figuring out YouTube took a really long time for us. But we figured it out, we were in a position where we had enough relationship

25:20

that, you know, our first couple interviews are like Marques Brownley, mister Beast. Like, we were able to have these creators on

that, you know, our first couple interviews are like Marques Brownley, mister Beast. Like, we were able to have these creators on

25:26

who we had developed relationships with prior that now fit into a format that we had landed on. And collaboration on YouTube is like That's how you grow.

who we had developed relationships with prior that now fit into a format that we had landed on. And collaboration on YouTube is like That's how you grow.

25:36

You know, put time in market.

You know, put time in market.

25:38

Time in market is an awesome way. That's an awesome phrase. I've actually never heard that before. Time in market is a is a great way to just because typically we would Sean and I would just say, like, well, I'm just, like, in the mix, and I was just, like, I've been doing it for a while. The time in market is a far more, like, formula. People understand is it for investing. Right? Like, Buffet, I think said, you know, instead of timing the market, what matters is time in market. And,

Time in market is an awesome way. That's an awesome phrase. I've actually never heard that before. Time in market is a is a great way to just because typically we would Sean and I would just say, like, well, I'm just, like, in the mix, and I was just, like, I've been doing it for a while. The time in market is a far more, like, formula. People understand is it for investing. Right? Like, Buffet, I think said, you know, instead of timing the market, what matters is time in market. And,

26:00

it sounds pretty similar, for what you guys talking about. I would add too that it's it's time in underserved market

it sounds pretty similar, for what you guys talking about. I would add too that it's it's time in underserved market

26:06

because,

because,

26:07

you know, the reason that Jimmy or Mr. Beast even reached out to us is because no one was really talking about creators or about the YouTube space for a long period of time.

you know, the reason that Jimmy or Mr. Beast even reached out to us is because no one was really talking about creators or about the YouTube space for a long period of time.

26:16

And we continued to talk about it while no one really -- Right. -- was giving it time of day. So I feel like it's not that we were just in the market. It's that we picked an underserved community,

And we continued to talk about it while no one really -- Right. -- was giving it time of day. So I feel like it's not that we were just in the market. It's that we picked an underserved community,

26:26

and so we happen to be that place where creators could turn.

and so we happen to be that place where creators could turn.

26:30

That's a

That's a

26:33

in crypto that's happening right now. Like, I created this crypto media company not long ago called the milk road.

in crypto that's happening right now. Like, I created this crypto media company not long ago called the milk road.

26:37

And it's doing really well, but we're so new. And crypto's now cool.

And it's doing really well, but we're so new. And crypto's now cool.

26:42

So you don't get credit for being there when it's cool. There's a guy, there's a show called Up Only that's on YouTube that's, started by this, this guy Kobe

So you don't get credit for being there when it's cool. There's a guy, there's a show called Up Only that's on YouTube that's, started by this, this guy Kobe

26:53

and, leisure or whatever. And they they've been doing it for a long time back when, like, there wasn't a lot of heat in crypto. They were still just every week going on and just talking about whatever, shooting the shit, talking about crypto. And so now when

and, leisure or whatever. And they they've been doing it for a long time back when, like, there wasn't a lot of heat in crypto. They were still just every week going on and just talking about whatever, shooting the shit, talking about crypto. And so now when

27:07

famous people wanna go hit the circuit, they're like, well, we gotta go there because they have the respect

famous people wanna go hit the circuit, they're like, well, we gotta go there because they have the respect

27:13

of people because they were sent they were hanging out here before the two survived. You know? And, you can't you can't beat that.

of people because they were sent they were hanging out here before the two survived. You know? And, you can't you can't beat that.

27:22

No. I agree with that. I think, like, you know, we watched the people go from being not interested in what we were doing on YouTube to extremely interested. And then a lot of those people who are interested in the creator economy, I think shifted over to web three. And so, like, I think

No. I agree with that. I think, like, you know, we watched the people go from being not interested in what we were doing on YouTube to extremely interested. And then a lot of those people who are interested in the creator economy, I think shifted over to web three. And so, like, I think

27:38

you'd, like, time in market when you're just, like, actually, like, this is the this is the career we've chosen. Like, we're gonna be in this. We enjoy this. This is what we wanna do. This is what brings us fulfillment. Then, you know, wherever this goes, the ups and downs of it, we're just We're just here. Right? And so, like, I think that is, that is an important thing,

you'd, like, time in market when you're just, like, actually, like, this is the this is the career we've chosen. Like, we're gonna be in this. We enjoy this. This is what we wanna do. This is what brings us fulfillment. Then, you know, wherever this goes, the ups and downs of it, we're just We're just here. Right? And so, like, I think that is, that is an important thing,

27:57

as you're as you're going on your entrepreneurial journey.

as you're as you're going on your entrepreneurial journey.

28:00

So right now, Sean and I have a really, like, our our podcast is doing great.

So right now, Sean and I have a really, like, our our podcast is doing great.

28:05

We're not we're we're a pod we're like a podcast that sometimes it's posted on YouTube and and and so podcast numbers are first. But we've each,

We're not we're we're a pod we're like a podcast that sometimes it's posted on YouTube and and and so podcast numbers are first. But we've each,

28:14

toyed around the idea of, like, maybe we should give this YouTube thing a try. Like, maybe, like, separately, like, in our own, like, our, like, you know, like, we'll pick a niche and and go at it. And I've thought about it, but I'm, like, you know, I'm not ready to go. Whenever I'm gonna do it, I'm gonna go all in on it and, like, maybe hire someone to help me do it. Can you give me and Sean some advice on, like, look, here's, like, the here the here's, like, the table stakes in order to get to a hundred or two hundred thousand subscribers

toyed around the idea of, like, maybe we should give this YouTube thing a try. Like, maybe, like, separately, like, in our own, like, our, like, you know, like, we'll pick a niche and and go at it. And I've thought about it, but I'm, like, you know, I'm not ready to go. Whenever I'm gonna do it, I'm gonna go all in on it and, like, maybe hire someone to help me do it. Can you give me and Sean some advice on, like, look, here's, like, the here the here's, like, the table stakes in order to get to a hundred or two hundred thousand subscribers

28:41

inside six or twelve months. Here's, like, the the the absolute minimum and

inside six or twelve months. Here's, like, the the the absolute minimum and

28:46

keep in mind, like, assume that budget This isn't for most people. Assuming that budget is no big deal. Like, we're willing to spend money.

keep in mind, like, assume that budget This isn't for most people. Assuming that budget is no big deal. Like, we're willing to spend money.

28:53

So he here's something that I think is really important is, like, you're creating a video podcast. So in your mind, the thought is there's not much marginal cost in posting this video to YouTube. You're already we're producing a video and audio right now.

So he here's something that I think is really important is, like, you're creating a video podcast. So in your mind, the thought is there's not much marginal cost in posting this video to YouTube. You're already we're producing a video and audio right now.

29:06

There is not marginal production cost. There is marginal distribution cost. You're going to have to spend time thinking about how to distribute this show on YouTube and how that differs from audio. The Think Beyond. So think if it's it's like Sean does I do something on fitness. Okay. Got it. Sam has

There is not marginal production cost. There is marginal distribution cost. You're going to have to spend time thinking about how to distribute this show on YouTube and how that differs from audio. The Think Beyond. So think if it's it's like Sean does I do something on fitness. Okay. Got it. Sam has

29:25

one on anything, building houses. I don't know.

one on anything, building houses. I don't know.

29:28

Yeah. I think, like, you do need to go all in. You need to understand the audience that you're serving. And most importantly, you need to understand packaging and what works on YouTube from a search perspective.

Yeah. I think, like, you do need to go all in. You need to understand the audience that you're serving. And most importantly, you need to understand packaging and what works on YouTube from a search perspective.

29:38

And what works on YouTube from a click through rate perspective.

And what works on YouTube from a click through rate perspective.

29:41

All of YouTube is is click through rates and then retention. Right? Tell me what works.

All of YouTube is is click through rates and then retention. Right? Tell me what works.

29:47

Yeah.

Yeah.

29:48

What works? No. I mean, that you're saying, you're you're saying understand what are, like,

What works? No. I mean, that you're saying, you're you're saying understand what are, like,

29:53

what what are you getting at?

what what are you getting at?

29:55

What's what's the niche that you would wanna tackle entrepreneurship?

What's what's the niche that you would wanna tackle entrepreneurship?

29:59

Let's say I'm just gonna make let's say, I bought a bunch of I'm I'm buying Airbnbs. Let's just use that for an example.

Let's say I'm just gonna make let's say, I bought a bunch of I'm I'm buying Airbnbs. Let's just use that for an example.

30:06

Short term rentals.

Short term rentals.

30:08

Yeah. Short term rentals. Yeah. So I think, like, you would want to,

Yeah. Short term rentals. Yeah. So I think, like, you would want to,

30:12

go long from a packaging perspective on,

go long from a packaging perspective on,

30:15

basically how to make money through Airbnb rentals. Right? So maybe you would create a series that's like zero to a million dollars in revenue on Airbnb Rentals episode one. Right? And it's and I wouldn't title it like that, but, like, call. I don't know if you have ideas on titles. But I think brainstorming titles would be our first step from an audience perspective because you're trying to transform people to understand how they can do the same thing. Correct?

basically how to make money through Airbnb rentals. Right? So maybe you would create a series that's like zero to a million dollars in revenue on Airbnb Rentals episode one. Right? And it's and I wouldn't title it like that, but, like, call. I don't know if you have ideas on titles. But I think brainstorming titles would be our first step from an audience perspective because you're trying to transform people to understand how they can do the same thing. Correct?

30:39

Yes. That would be my assumption. Yeah. It's a call. I guess, let's let's spit ball back and forth titles on something like that. Well, even that first thing you said, that's, like, a story frame, right? Like zero to a million in in rental income. Thirty first, you set the stakes already. Like, I'm a man on this mission. I think is not what most people would just naturally think to do. But for you guys, it's like, well, if you have a mission, people are gonna wanna see if you could do it or not and how to do it. They might want that too.

Yes. That would be my assumption. Yeah. It's a call. I guess, let's let's spit ball back and forth titles on something like that. Well, even that first thing you said, that's, like, a story frame, right? Like zero to a million in in rental income. Thirty first, you set the stakes already. Like, I'm a man on this mission. I think is not what most people would just naturally think to do. But for you guys, it's like, well, if you have a mission, people are gonna wanna see if you could do it or not and how to do it. They might want that too.

31:03

Yeah. I think for that example too, people are people are doing that and that's not a problem.

Yeah. I think for that example too, people are people are doing that and that's not a problem.

31:07

That actually can be to your advantage. A lot of times we tell creators, you know, if there's something you wanna talk search it into YouTube sort by most viewed and see what are the videos that are getting a million views. There are definitely videos about, you know, the business of Airbnb's,

That actually can be to your advantage. A lot of times we tell creators, you know, if there's something you wanna talk search it into YouTube sort by most viewed and see what are the videos that are getting a million views. There are definitely videos about, you know, the business of Airbnb's,

31:20

buying Airbnb's that have over a million views. So I think that's a good place to start,

buying Airbnb's that have over a million views. So I think that's a good place to start,

31:25

in your journey is, like, what's currently working? Know, and then what are those videos about? Like, I think the key for you would be how can I actually make sure that when I get this title thumbnail that's pretty sensational about making a certain amount of money or you know, converting some house or something like that? How can my video actually meet the expectation of the person who clicks?

in your journey is, like, what's currently working? Know, and then what are those videos about? Like, I think the key for you would be how can I actually make sure that when I get this title thumbnail that's pretty sensational about making a certain amount of money or you know, converting some house or something like that? How can my video actually meet the expectation of the person who clicks?

31:44

You know, that it's not maybe you just sitting down talking it retroactively, but, you know, maybe it is a video that took you two months to make or three months. Who knows? I know. But it's gotta match that up expectation and and be actually impressive.

You know, that it's not maybe you just sitting down talking it retroactively, but, you know, maybe it is a video that took you two months to make or three months. Who knows? I know. But it's gotta match that up expectation and and be actually impressive.

31:55

I think probably packaging it around, like, I made a million dollars on Airbnb,

I think probably packaging it around, like, I made a million dollars on Airbnb,

32:00

in thirty let's say, let's cut the stakes to thirty days. And, basically, over the next thirty days, you're gonna track how you went from not making any money on Airbnb. So even like, how do you make money on Airbnb? So I think that's that's the packaging you'd have to to fall into and then you'd have to meet that expectation.

in thirty let's say, let's cut the stakes to thirty days. And, basically, over the next thirty days, you're gonna track how you went from not making any money on Airbnb. So even like, how do you make money on Airbnb? So I think that's that's the packaging you'd have to to fall into and then you'd have to meet that expectation.

32:17

Like, you'd actually have to do that. And then I would I would think about, like, where are people currently getting Airbnb education outside of YouTube? Are there places that are actually really popular where those communities already hang out where if you made your video,

Like, you'd actually have to do that. And then I would I would think about, like, where are people currently getting Airbnb education outside of YouTube? Are there places that are actually really popular where those communities already hang out where if you made your video,

32:31

you could seed it to them, or it would be a success if they started talking about it and sharing it organically. What would you think about where on the internet do they exist? What would your early team be? Would you have just an editor someone filming you? Would you have a a thumb a thumbnail maker? What what would what would your your skeleton bare bones team be?

you could seed it to them, or it would be a success if they started talking about it and sharing it organically. What would you think about where on the internet do they exist? What would your early team be? Would you have just an editor someone filming you? Would you have a a thumb a thumbnail maker? What what would what would your your skeleton bare bones team be?

32:50

For you, I think if if you said that, like, money is no option. Right? That's that's not really a concern. Just for just for the sake of argument. Yes.

For you, I think if if you said that, like, money is no option. Right? That's that's not really a concern. Just for just for the sake of argument. Yes.

32:57

Yeah. I I would hire a

Yeah. I I would hire a

33:00

thumbnail designer who is is part YouTube strategist. Most thumbnail designers have a lot of YouTube strategy in them as well,

thumbnail designer who is is part YouTube strategist. Most thumbnail designers have a lot of YouTube strategy in them as well,

33:07

because that they're they're so linked. So, yeah, I would recommend trying to find someone who,

because that they're they're so linked. So, yeah, I would recommend trying to find someone who,

33:13

really deeply understands packaging.

really deeply understands packaging.

33:16

And has seen things that work. I'm gonna read some titles and,

And has seen things that work. I'm gonna read some titles and,

33:20

maybe you guys can guess the viewership in this exact category.

maybe you guys can guess the viewership in this exact category.

33:25

How to make your first million on Airbnb?

How to make your first million on Airbnb?

33:30

Yeah. I mean, I would think that's over a million. Yeah.

Yeah. I mean, I would think that's over a million. Yeah.

33:33

Nine hundred views.

Nine hundred views.

33:34

Oh, nine hundred.

Oh, nine hundred.

33:36

Yep. You can make a million dollars per year on Airbnb in twenty twenty two with the you in all caps.

Yep. You can make a million dollars per year on Airbnb in twenty twenty two with the you in all caps.

33:44

Oh, I hate that that probably has views. I'm gonna say low. I'm gonna I'm gonna hope and pray it's low. Is it low? Eighteen thousand.

Oh, I hate that that probably has views. I'm gonna say low. I'm gonna I'm gonna hope and pray it's low. Is it low? Eighteen thousand.

33:50

K.

K.

33:51

How much money my airbnb?

How much money my airbnb?

33:54

I would say that's medium. How much money my airbnb made in its first month? High. That one crushed it. That's probably Shelby Church. Is that Shelby Church? That's Shelby Church. Two hundred thirty five dollars. Right? So so I think already through that exercise, you're starting to understand I watched that video, by the way. That's how I know. Shelby's awesome.

I would say that's medium. How much money my airbnb made in its first month? High. That one crushed it. That's probably Shelby Church. Is that Shelby Church? That's Shelby Church. Two hundred thirty five dollars. Right? So so I think already through that exercise, you're starting to understand I watched that video, by the way. That's how I know. Shelby's awesome.

34:13

I love her. Do you know who Shelby is, Sean?

I love her. Do you know who Shelby is, Sean?

34:16

No.

No.

34:17

She's not a chef. She's great. Yeah. She's amazing. Shelby Church's amazing. But I think, like, that's where do that exercise in packaging. Like, just go through all those. And then the ones that are not working upgrade the titles yourself.

She's not a chef. She's great. Yeah. She's amazing. Shelby Church's amazing. But I think, like, that's where do that exercise in packaging. Like, just go through all those. And then the ones that are not working upgrade the titles yourself.

34:29

Like, what was wrong with title. What was wrong with that framing? Did that not match the expectation?

Like, what was wrong with title. What was wrong with that framing? Did that not match the expectation?

34:35

And then for Shelby, like, what was right about that? That framing is really great. How much money my Airbnb made in its first month? Great. Mia, me and Sean talked to this woman named Rebecca. Sean, what was her last name? Rebecca Z. She's got a This is Emerolo or something like that. She's got, she's got, like, across all of her things, maybe ten or fifteen million subscribers. She makes content for, like, twelve year olds.

And then for Shelby, like, what was right about that? That framing is really great. How much money my Airbnb made in its first month? Great. Mia, me and Sean talked to this woman named Rebecca. Sean, what was her last name? Rebecca Z. She's got a This is Emerolo or something like that. She's got, she's got, like, across all of her things, maybe ten or fifteen million subscribers. She makes content for, like, twelve year olds.

34:57

Not like little kids, but twelve or ten and twelve year olds where it's like plays and stuff. And,

Not like little kids, but twelve or ten and twelve year olds where it's like plays and stuff. And,

35:03

she was I was asking. I was like, man, she was like, yeah. Like, I I we got to, like, a million subscribers pretty quickly. I think, like,

she was I was asking. I was like, man, she was like, yeah. Like, I I we got to, like, a million subscribers pretty quickly. I think, like,

35:09

within a year or two years, And I was like, that's amazing. How'd you, you know, what was the thing? And she was explaining it to me. And I was like, okay. So basically, what you're telling me is that you just, like, quit your job and, like, you just made this, like, your nine to five and you just focused on it. And she was like, yeah. Like, no one else treated this like a job, and this was, like, I'm at the office at nine. I'm working until six, seven, eight, nine, ten sometimes. But I'm showing up every single day, and I'm just, like, I'm working. And versus most people, they're just kinda, like, dicking around. It's like, oh, I'll get to it when I get to it.

within a year or two years, And I was like, that's amazing. How'd you, you know, what was the thing? And she was explaining it to me. And I was like, okay. So basically, what you're telling me is that you just, like, quit your job and, like, you just made this, like, your nine to five and you just focused on it. And she was like, yeah. Like, no one else treated this like a job, and this was, like, I'm at the office at nine. I'm working until six, seven, eight, nine, ten sometimes. But I'm showing up every single day, and I'm just, like, I'm working. And versus most people, they're just kinda, like, dicking around. It's like, oh, I'll get to it when I get to it.

35:39

Yeah. And I think studying as well, like, really being a student of the platform. Like, that's it. That took five minutes to look at some of the top performing in that category. And

Yeah. And I think studying as well, like, really being a student of the platform. Like, that's it. That took five minutes to look at some of the top performing in that category. And

35:47

dissect what you thought was good, bad, what worked, what didn't work.

dissect what you thought was good, bad, what worked, what didn't work.

35:51

You know, I think you have to do that first. It's like market research.

You know, I think you have to do that first. It's like market research.

35:55

I can't find this client info. Have you heard of HubSpot?

I can't find this client info. Have you heard of HubSpot?

35:59

HubSpot is a CRM platform, so it shares its day across every application. Every team can stay aligned. No out of sync spreadsheets or billing databases. HubSpot, grow better.

HubSpot is a CRM platform, so it shares its day across every application. Every team can stay aligned. No out of sync spreadsheets or billing databases. HubSpot, grow better.

36:11

Is there a good tool that shows you search volumes on YouTube? So, like, you know, do this with Google search. You could figure out how many people are searching for these keywords. Can you do that within YouTube?

Is there a good tool that shows you search volumes on YouTube? So, like, you know, do this with Google search. You could figure out how many people are searching for these keywords. Can you do that within YouTube?

36:22

Mhmm. Yeah. There's a a tool called Vidiq that you can use. There's

Mhmm. Yeah. There's a a tool called Vidiq that you can use. There's

36:27

we do it on Google a lot because, again, like, Google and YouTube are obviously, you know, connected. Right? So it's What do you mean on Google?

we do it on Google a lot because, again, like, Google and YouTube are obviously, you know, connected. Right? So it's What do you mean on Google?

36:34

Like Google,

Like Google,

36:35

keyword tracker or search trends. Google trends. That's how you use. Yeah. Yeah. We'll use Google trends to track, like, okay, it's this keyword better than this keyword or people searching this more than this. But, you know, on on YouTube specifically, we do use Vidiq sometimes.

keyword tracker or search trends. Google trends. That's how you use. Yeah. Yeah. We'll use Google trends to track, like, okay, it's this keyword better than this keyword or people searching this more than this. But, you know, on on YouTube specifically, we do use Vidiq sometimes.

36:50

And I'll tell you, like, how competitive maybe that that keyword is. Is there a lot of search traffic on YouTube for that? And it'll also show you the, top videos for that keyword. So if you if you go into VidIQ and you type in Airbnb, you're gonna start to see like, okay. What what are the trending videos in this category? What's working? What's not working? What are the thumbnails that are working?

And I'll tell you, like, how competitive maybe that that keyword is. Is there a lot of search traffic on YouTube for that? And it'll also show you the, top videos for that keyword. So if you if you go into VidIQ and you type in Airbnb, you're gonna start to see like, okay. What what are the trending videos in this category? What's working? What's not working? What are the thumbnails that are working?

37:10

So yeah. And do you guys, like, Vidiq is a great example of

So yeah. And do you guys, like, Vidiq is a great example of

37:15

as you guys try to be successful on YouTube, you're like, This is so I wish it was easier to do this type of research and not just see what's popular, but how competitive it is, and just quickly show me the top videos in that in that thing. Right? So Vidiq becomes this piece software

as you guys try to be successful on YouTube, you're like, This is so I wish it was easier to do this type of research and not just see what's popular, but how competitive it is, and just quickly show me the top videos in that in that thing. Right? So Vidiq becomes this piece software

37:29

that you guys might pay for, you know, is is useful to you guys. What are some business what are some tools or things you guys wish existed? I know this is a little bit of hard but like -- Mhmm. -- there's, I don't know, hundreds of thousands of entrepreneurs who listen to this that will, like, here. That'd be like, oh, I could build I could add something like that where you guys aren't gonna have the time to build it necessarily. But what what are some opportunities do you see that could serve YouTube creators?

that you guys might pay for, you know, is is useful to you guys. What are some business what are some tools or things you guys wish existed? I know this is a little bit of hard but like -- Mhmm. -- there's, I don't know, hundreds of thousands of entrepreneurs who listen to this that will, like, here. That'd be like, oh, I could build I could add something like that where you guys aren't gonna have the time to build it necessarily. But what what are some opportunities do you see that could serve YouTube creators?

37:52

Two things I wish existed when we first started and that I still think there's opportunities for are legal zoom for creators and, TurboTax. For creators. And I know those two things exist for entrepreneurs,

Two things I wish existed when we first started and that I still think there's opportunities for are legal zoom for creators and, TurboTax. For creators. And I know those two things exist for entrepreneurs,

38:02

but something with a more creator lens,

but something with a more creator lens,

38:05

and I know there's people starting these now, but I think those are really full.

and I know there's people starting these now, but I think those are really full.

38:09

Especially on the tax side, I think a lot of creators, like,

Especially on the tax side, I think a lot of creators, like,

38:13

because they're you just have this influx of of freelancers, essentially who are now starting to, like, It it goes really fast from, okay, I made a little bit of money on YouTube to, okay, wait a second. What do I what do I do now? Now I just made a ton of money on YouTube.

because they're you just have this influx of of freelancers, essentially who are now starting to, like, It it goes really fast from, okay, I made a little bit of money on YouTube to, okay, wait a second. What do I what do I do now? Now I just made a ton of money on YouTube.

38:27

I think some of that would be really helpful of, you know, the the back end business side is what you need the most help with. You're if you're into it, Like, if you go nine to five into YouTube, you're gonna figure it out. If you're really into it, you're gonna figure out your niche, your category,

I think some of that would be really helpful of, you know, the the back end business side is what you need the most help with. You're if you're into it, Like, if you go nine to five into YouTube, you're gonna figure it out. If you're really into it, you're gonna figure out your niche, your category,

38:41

how to find audience. Time and market, baby. Time and market. Like, you're gonna figure it out. You you might have to hedge your bets and have another job while you figure it out or have another source of income. But if you're really into it, you're gonna figure it out. It's it's the back end of, you know, that the younger, like being twenty one and and all of a sudden, landing, figuring it out really quickly, and then being like, what do I do now? So I think some of that business ops, that business admin stuff would be really helpful,

how to find audience. Time and market, baby. Time and market. Like, you're gonna figure it out. You you might have to hedge your bets and have another job while you figure it out or have another source of income. But if you're really into it, you're gonna figure it out. It's it's the back end of, you know, that the younger, like being twenty one and and all of a sudden, landing, figuring it out really quickly, and then being like, what do I do now? So I think some of that business ops, that business admin stuff would be really helpful,

39:08

to to help with creators

to to help with creators

39:10

you're to make sure things are, like, clean and and and growing right. You were talking about,

you're to make sure things are, like, clean and and and growing right. You were talking about,

39:15

like, partnering or, like, you well, I mean, what you were saying was about operators

like, partnering or, like, you well, I mean, what you were saying was about operators

39:20

creators need more operators. And in my head, I'm like, oh, that's cool. You just, like,

creators need more operators. And in my head, I'm like, oh, that's cool. You just, like,

39:24

someone like me who knows how to operate a business. I just partner with someone like you who's, like, famous and we do like a fifty fifty split and and I build a business that you just keep getting famous.

someone like me who knows how to operate a business. I just partner with someone like you who's, like, famous and we do like a fifty fifty split and and I build a business that you just keep getting famous.

39:33

And I agree that that's a great business. But in that example, as well as the example in your guys' partnership and as well as just like a normal person who just wants to bail, What happens if one of you guys dies or you get in a fight or you wanna quit?

And I agree that that's a great business. But in that example, as well as the example in your guys' partnership and as well as just like a normal person who just wants to bail, What happens if one of you guys dies or you get in a fight or you wanna quit?

39:48

Is your business just gonna die? You know, are you gonna be done? Do you think about this? I know Jenna Marvel's, I think, is huge on YouTube. I'm pretty sure she just bounced. Like she just said, I'm out. Same with Casey Neistat. He goes, I don't feel like making videos. So does your money just go away?

Is your business just gonna die? You know, are you gonna be done? Do you think about this? I know Jenna Marvel's, I think, is huge on YouTube. I'm pretty sure she just bounced. Like she just said, I'm out. Same with Casey Neistat. He goes, I don't feel like making videos. So does your money just go away?

40:02

I think creators

I think creators

40:04

are a lot like athletes. Like, I think the term creators and athletes are kind of Like, you can think of them in similar ways. So it's kind of like if if we stop playing, like, yeah, your income from playing is is gone.

are a lot like athletes. Like, I think the term creators and athletes are kind of Like, you can think of them in similar ways. So it's kind of like if if we stop playing, like, yeah, your income from playing is is gone.

40:16

I think it's about

I think it's about

40:18

figuring out that the businesses that can support you outside of of creating videos because the reality is, like,

figuring out that the businesses that can support you outside of of creating videos because the reality is, like,

40:24

you can sell Colin and Samir and expect someone else to operate it. If one of us is gone, this version of Colin and Samir is done.

you can sell Colin and Samir and expect someone else to operate it. If one of us is gone, this version of Colin and Samir is done.

40:32

That's the reality. But the things we build, like, it's it's a lot of why we built a newsletter because, like, we we were like, okay. That follows a similar value prop. It's similar, in creating content. I'd say Sam, like, inspired by a lot of what you did. And,

That's the reality. But the things we build, like, it's it's a lot of why we built a newsletter because, like, we we were like, okay. That follows a similar value prop. It's similar, in creating content. I'd say Sam, like, inspired by a lot of what you did. And,

40:45

you know, like, hey, we're educating people about this space. We think we could do it in we can hire writers, we can scale our voice and our thoughts.

you know, like, hey, we're educating people about this space. We think we could do it in we can hire writers, we can scale our voice and our thoughts.

40:53

And if we're gone, that thing can operate.

And if we're gone, that thing can operate.

40:55

It's not called the Colin and Samir newsletter. Right. You know, it's called the published press for a reason,

It's not called the Colin and Samir newsletter. Right. You know, it's called the published press for a reason,

41:00

with that goal in mind that it that it truly can scale beyond us. But what we do is, is unscalable beyond us.

with that goal in mind that it that it truly can scale beyond us. But what we do is, is unscalable beyond us.

41:07

And I think we we we're okay with that.

And I think we we we're okay with that.

41:10

You know?

You know?

41:12

So I think if we if we were to separate in that hypothetical,

So I think if we if we were to separate in that hypothetical,

41:17

something were to happen,

something were to happen,

41:18

I would hope that, like, let's say I'm no longer around, I think Samir, like, could continue the interview show that we're currently doing and serve the brand partners that we have if he wanted to do that.

I would hope that, like, let's say I'm no longer around, I think Samir, like, could continue the interview show that we're currently doing and serve the brand partners that we have if he wanted to do that.

41:31

Sounds like Colin thought about it. Yeah. That sounds like No. I'm just saying hypothetically,

Sounds like Colin thought about it. Yeah. That sounds like No. I'm just saying hypothetically,

41:34

like, like, whereas, whereas in the past, we have a format. For

like, like, whereas, whereas in the past, we have a format. For

41:38

we have, like, a really high lived format. Creation that just wouldn't have worked. Like, if one of us was gone, it wouldn't have worked. But right now, we have an interview show. We have a talk show. Yeah. It wouldn't be the same, but, like, you could carry it on. What craters surprise you? Have you come have you guys interviewed anyone or come across a channel where you're like, dude, this fishing channel that just says fly fishing is making a million dollars a month or that, like, has there's ever been anything, like, there's a guy I saw who has a channel just on,

we have, like, a really high lived format. Creation that just wouldn't have worked. Like, if one of us was gone, it wouldn't have worked. But right now, we have an interview show. We have a talk show. Yeah. It wouldn't be the same, but, like, you could carry it on. What craters surprise you? Have you come have you guys interviewed anyone or come across a channel where you're like, dude, this fishing channel that just says fly fishing is making a million dollars a month or that, like, has there's ever been anything, like, there's a guy I saw who has a channel just on,

42:03

breaking into locks. And it's got, like, it's a huge channel. There's another channel that where they just smashed stuff. It's like a it's like a press. I forget what you call it. Yeah. But a hydraulic press. Was there any channel that you come across and you're like, man, these guys are killing it? No one knows about it or at least mainstream doesn't know about it. Man, I wanna I wanna pull up the exact name, but it's a barbecue channel. There's, like, there's a whole barbecue genre on,

breaking into locks. And it's got, like, it's a huge channel. There's another channel that where they just smashed stuff. It's like a it's like a press. I forget what you call it. Yeah. But a hydraulic press. Was there any channel that you come across and you're like, man, these guys are killing it? No one knows about it or at least mainstream doesn't know about it. Man, I wanna I wanna pull up the exact name, but it's a barbecue channel. There's, like, there's a whole barbecue genre on,

42:25

YouTube that's massive. And they do huge partnerships with, like, brands that that, you know, Colin and I would never interact with. Right? Like, sweet baby rays or stubs or

YouTube that's massive. And they do huge partnerships with, like, brands that that, you know, Colin and I would never interact with. Right? Like, sweet baby rays or stubs or

42:34

and they're, like, starting to sell their own rubs, right, like spice rubs, and those are really high margin. And, like,

and they're, like, starting to sell their own rubs, right, like spice rubs, and those are really high margin. And, like,

42:40

that genre to me is really interesting and people who are into barbecue are really into barbecue.

that genre to me is really interesting and people who are into barbecue are really into barbecue.

42:46

So I love that genre. I think that's, like, they're very good businesses there it comes to selling spice rubs,

So I love that genre. I think that's, like, they're very good businesses there it comes to selling spice rubs,

42:53

and and barbecue accessories, I guess.

and and barbecue accessories, I guess.

42:56

I'm always amazed by channels like the slow mo guys where there's literally no need for language. It's just the visual of something happening in slow motion. And the viewership is so high because those videos can be watched again and again and again all over the world no matter what language you speak, that YouTube can place ads

I'm always amazed by channels like the slow mo guys where there's literally no need for language. It's just the visual of something happening in slow motion. And the viewership is so high because those videos can be watched again and again and again all over the world no matter what language you speak, that YouTube can place ads

43:14

Globally

Globally

43:15

in in every market. And so just the revenue that they get from YouTube, the platform is out of control

in in every market. And so just the revenue that they get from YouTube, the platform is out of control

43:22

that to me is a fascinating business where it's just let's film something in slow motion and and rake in massive advertising dollars. Did you guys wanna hear something fucked up? So -- Sure. -- there's this channel that I follow, and it has a huge following, and no one talks about it because it's really embarrassing.

that to me is a fascinating business where it's just let's film something in slow motion and and rake in massive advertising dollars. Did you guys wanna hear something fucked up? So -- Sure. -- there's this channel that I follow, and it has a huge following, and no one talks about it because it's really embarrassing.

43:38

So

So

43:39

there's this there's a group of people. I'm one of them that we we like,

there's this there's a group of people. I'm one of them that we we like,

43:44

like popping zits.

like popping zits.

43:46

But to take it a step. Yeah. Yeah. To take it a step further,

But to take it a step. Yeah. Yeah. To take it a step further,

43:50

there's one where people love seeing Dandruff come off people's head.

there's one where people love seeing Dandruff come off people's head.

43:54

And so because because, like, when you have Dandrith, you, like, scratch, and you're, like, I need to get this out. It's killing me. And sometimes you can't do it. So when you watch other people, at least for me, and when I watch other people do it, I'm like, oh, I feel the relief. Like, it feels relieving for me to see that. And there's this guy. I think it's just called, like, the Indian

And so because because, like, when you have Dandrith, you, like, scratch, and you're, like, I need to get this out. It's killing me. And sometimes you can't do it. So when you watch other people, at least for me, and when I watch other people do it, I'm like, oh, I feel the relief. Like, it feels relieving for me to see that. And there's this guy. I think it's just called, like, the Indian

44:13

Dandruff Barber,

Dandruff Barber,

44:15

and he takes guys with Dandruff and he shaves their head. And you could see it all, like, you could see, like, his scalp would get, like, cleaned.

and he takes guys with Dandruff and he shaves their head. And you could see it all, like, you could see, like, his scalp would get, like, cleaned.

44:23

And, I was my friend Neville recently, and I went to his house, and I turned on his YouTube, and I go, hey, let me show you this video. It's hilarious, but don't laugh at me. I think I'm a creep. Eddie, if I, she went through that video, and it was purple. He had already clicked on it. And I was like, dude, you fucking guy. You watch a stand room shit too.

And, I was my friend Neville recently, and I went to his house, and I turned on his YouTube, and I go, hey, let me show you this video. It's hilarious, but don't laugh at me. I think I'm a creep. Eddie, if I, she went through that video, and it was purple. He had already clicked on it. And I was like, dude, you fucking guy. You watch a stand room shit too.

44:40

And it's there's like this whole genre of people. If you watch if you do, like, if you type in, like, dandruff removal,

And it's there's like this whole genre of people. If you watch if you do, like, if you type in, like, dandruff removal,

44:46

there's so many videos of people who just love watching another one is, like,

there's so many videos of people who just love watching another one is, like,

44:50

like seeing sis. You know what a sis is? Like a lump in the body? Seeing those get removed. I fucking love those videos. I love them.

like seeing sis. You know what a sis is? Like a lump in the body? Seeing those get removed. I fucking love those videos. I love them.

45:00

See what I feel? You you guys don't watch that. Don't make me feel like a free No. No. No. I want no. Listen. Listen. What if I come across a good pimple popping video, I'm diving Like, I'm not I don't shy away from that. And I've seen the Indian Dandruff guy. I don't think I haven't seen that.

See what I feel? You you guys don't watch that. Don't make me feel like a free No. No. No. I want no. Listen. Listen. What if I come across a good pimple popping video, I'm diving Like, I'm not I don't shy away from that. And I've seen the Indian Dandruff guy. I don't think I haven't seen that.

45:14

I also there's one account that I, like, got really weirdly into, which was the folding lady on TikTok. She just folds clothes in different ways, and that's it. And, like, organizes them in her drawers. And my drawers are a disaster. So it's like this for me, it's like this aspirational account that I can watch where she organizes stuff well. There's a lot of weird stuff out there. And how do you guys look at TikTok? Because this TikTok is this, like, younger sexier

I also there's one account that I, like, got really weirdly into, which was the folding lady on TikTok. She just folds clothes in different ways, and that's it. And, like, organizes them in her drawers. And my drawers are a disaster. So it's like this for me, it's like this aspirational account that I can watch where she organizes stuff well. There's a lot of weird stuff out there. And how do you guys look at TikTok? Because this TikTok is this, like, younger sexier

45:39

version of YouTube. It's like, you know, you're the thirty seven year old actress,

version of YouTube. It's like, you know, you're the thirty seven year old actress,

45:44

and now you see this, you know, twenty one year old come onto the scene and you're like, oh, no. What's happening over here. You know, what's the perspective on TikTok from from your guys' point of view?

and now you see this, you know, twenty one year old come onto the scene and you're like, oh, no. What's happening over here. You know, what's the perspective on TikTok from from your guys' point of view?

45:55

I see con I see TikTok as a bit of like a content accelerator that, like, if you're new to content creation and you wanna find out what works faster

I see con I see TikTok as a bit of like a content accelerator that, like, if you're new to content creation and you wanna find out what works faster

46:04

then go to TikTok because it's a low barrier to entry to post.

then go to TikTok because it's a low barrier to entry to post.

46:08

And

And

46:09

if something doesn't get viewership,

if something doesn't get viewership,

46:11

no one really sees it. Like, there's not much weight on it because of the four u page, which is like this talent show style format. It's like if it's good, it'll find people if it's not whatever. It doesn't feel like with YouTube,

no one really sees it. Like, there's not much weight on it because of the four u page, which is like this talent show style format. It's like if it's good, it'll find people if it's not whatever. It doesn't feel like with YouTube,

46:23

you know, when you start a YouTube channel, it feels like a statement. You're like, I'm here to make my own version of some big media company.

you know, when you start a YouTube channel, it feels like a statement. You're like, I'm here to make my own version of some big media company.

46:30

And

And

46:31

you know, that is there for all of time. Every time you pivot, every time you make a bad video, it's just sitting there in your library. Whereas TikTok, it's like, it's not as much weight on it. So just move fast, put something out. And I think it's a great place to find

you know, that is there for all of time. Every time you pivot, every time you make a bad video, it's just sitting there in your library. Whereas TikTok, it's like, it's not as much weight on it. So just move fast, put something out. And I think it's a great place to find

46:45

audience. I don't know if it's a great place to monetize that audience, though. Would say. I I think a big reason for that is because it's the it's like the closest thing to a lean back experience. Right? Like, you just turn it on and you say whatever's on the for you page, like, it's really good at finding content that's good for me. I'm I might not go in there and search for a creator.

audience. I don't know if it's a great place to monetize that audience, though. Would say. I I think a big reason for that is because it's the it's like the closest thing to a lean back experience. Right? Like, you just turn it on and you say whatever's on the for you page, like, it's really good at finding content that's good for me. I'm I might not go in there and search for a creator.

47:03

That's like not really a behavior that I think a lot of people do just like you feed me whatever's good here. So let's say you take out the top creators on TikTok, like the absolute top creators.

That's like not really a behavior that I think a lot of people do just like you feed me whatever's good here. So let's say you take out the top creators on TikTok, like the absolute top creators.

47:14

All of our TikTok experience wouldn't be changed that much. Like, it would still find content that's interesting to us. So it's actually not a great place for creators. It's a great place for content. It's not a great place for creators to build relationships with their with their fans. So I most TikTok creators move to YouTube to build that. They can build, like, longer lasting, more depth with their audience. They can build a library of content that, you know, you know, cruise viewership over time, It it's it's where, like, you would if you're serious about the career, I think you'd move to YouTube.

All of our TikTok experience wouldn't be changed that much. Like, it would still find content that's interesting to us. So it's actually not a great place for creators. It's a great place for content. It's not a great place for creators to build relationships with their with their fans. So I most TikTok creators move to YouTube to build that. They can build, like, longer lasting, more depth with their audience. They can build a library of content that, you know, you know, cruise viewership over time, It it's it's where, like, you would if you're serious about the career, I think you'd move to YouTube.

47:43

TikTok, you're you're there. Like, TikTok is the creator. You're putting content into their

TikTok, you're you're there. Like, TikTok is the creator. You're putting content into their

47:49

system.

system.

47:50

So I think that's an important distinction between the two. What? Like you guys are not as bullish on TikTok. Like, I've I've kind of thought about, like, I'll give you an example.

So I think that's an important distinction between the two. What? Like you guys are not as bullish on TikTok. Like, I've I've kind of thought about, like, I'll give you an example.

48:01

I put out a tweet the other day, Sam. I don't know if you saw it. You did you did see it. You you called the guy and you're like, this guy's an idiot. You should hire him.

I put out a tweet the other day, Sam. I don't know if you saw it. You did you did see it. You you called the guy and you're like, this guy's an idiot. You should hire him.

48:09

This I put on a great content creator because Yeah.

This I put on a great content creator because Yeah.

48:14

We talk about the milkman.

We talk about the milkman.

48:15

Yeah. Exactly. Yeah. Okay. I saw it. So so this guy, I tweeted out this thing saying, Sam Hart, contact creator. You just gotta be great at content. We will we have distribution. We'll help accelerate here. And, for the milk road. And we I get this tweet back yesterday. That's, like, for those who haven't seen it, it's on my Twitter. You can go find it. But it's this I don't know. Colin, you tell me. I thought it was amazing, but maybe it's just because it's about our thing. Was it amazing to to you guys, it was to me? I think that's an extremely visual compelling piece of content. With,

Yeah. Exactly. Yeah. Okay. I saw it. So so this guy, I tweeted out this thing saying, Sam Hart, contact creator. You just gotta be great at content. We will we have distribution. We'll help accelerate here. And, for the milk road. And we I get this tweet back yesterday. That's, like, for those who haven't seen it, it's on my Twitter. You can go find it. But it's this I don't know. Colin, you tell me. I thought it was amazing, but maybe it's just because it's about our thing. Was it amazing to to you guys, it was to me? I think that's an extremely visual compelling piece of content. With,

48:42

in a format where I have to watch to the end. You get to see him struggle to try and finish that gallon of milk. You just explained that like you're a machine learning thing tagging it, like, extremely visually compelling. Yes. Peace of content,

in a format where I have to watch to the end. You get to see him struggle to try and finish that gallon of milk. You just explained that like you're a machine learning thing tagging it, like, extremely visually compelling. Yes. Peace of content,

48:54

high high engagement

high high engagement

48:56

to the end. Like, I've seen I've seen too many videos at this point. I have to put them in the buckets. I summarized the video, Sean.

to the end. Like, I've seen I've seen too many videos at this point. I have to put them in the buckets. I summarized the video, Sean.

49:02

So the guy's basically like, hey,

So the guy's basically like, hey,

49:05

you know, you're hiring I saw your tweet. You're hiring a content creator, and he, like, he used our joke from my first million. I've moved straight to the end. He's like, so I've moved straight to the end. Here I am. I've got a gallon of milk.

you know, you're hiring I saw your tweet. You're hiring a content creator, and he, like, he used our joke from my first million. I've moved straight to the end. He's like, so I've moved straight to the end. Here I am. I've got a gallon of milk.

49:16

I'm gonna drink this to show my commitment.

I'm gonna drink this to show my commitment.

49:18

I don't even know what his premise was, but he's basically gonna chug a gallon of milk in order to show how bad he wants this job. And he made a funny TikTok out of it with the editing.

I don't even know what his premise was, but he's basically gonna chug a gallon of milk in order to show how bad he wants this job. And he made a funny TikTok out of it with the editing.

49:27

And he's like, asking people, hey. Can you hold this camera? I need to drink this milk? He's like in a can't explain to, like, no. I said, puts it on the ground, and he just takes on a shirt. He just starts chugging this milk, and it's just awful. And then he's, like, has little cuts in between where he's, like, why couldn't they've called it the juice road? And because he's, like, you know, having to drink milk. And, like, you know, just little funny bits like that. And he, whatever, he finishes it. He sell he pours the milk all over his head at the end and he's like, whatever. He sends it over. So I hired him. So, I tweeted out. I was like, this is amazing. You're hired. I just talked to him on the phone before this. And he's like, alright. Like, what's the game plan? And I was like, well,

And he's like, asking people, hey. Can you hold this camera? I need to drink this milk? He's like in a can't explain to, like, no. I said, puts it on the ground, and he just takes on a shirt. He just starts chugging this milk, and it's just awful. And then he's, like, has little cuts in between where he's, like, why couldn't they've called it the juice road? And because he's, like, you know, having to drink milk. And, like, you know, just little funny bits like that. And he, whatever, he finishes it. He sell he pours the milk all over his head at the end and he's like, whatever. He sends it over. So I hired him. So, I tweeted out. I was like, this is amazing. You're hired. I just talked to him on the phone before this. And he's like, alright. Like, what's the game plan? And I was like, well,

50:01

I think the first thing we gotta do is we gotta pick the channel we wanna be on. Because I think the platform will dictate what content works on that platform.

I think the first thing we gotta do is we gotta pick the channel we wanna be on. Because I think the platform will dictate what content works on that platform.

50:10

And so, like,

And so, like,

50:11

like, I have a buddy Steve, Steve Bartlett, who who says this which is like, you need to hack the algorithm. Like, you need to understand how the what the algorithm wants, and then you have to be able to serve it to them. If you want to grow, like, faster than normal.

like, I have a buddy Steve, Steve Bartlett, who who says this which is like, you need to hack the algorithm. Like, you need to understand how the what the algorithm wants, and then you have to be able to serve it to them. If you want to grow, like, faster than normal.

50:23

And so and so we were debating, like, should we start on YouTube or should we start on TikTok? And in my head, I'm like,

And so and so we were debating, like, should we start on YouTube or should we start on TikTok? And in my head, I'm like,

50:30

I use both. I love both products. But TikTok does definitely feel like a,

I use both. I love both products. But TikTok does definitely feel like a,

50:36

I don't know. It just feels like the growing wave compared to where YouTube is. And so I'm like, I guess if you're starting fresh, you would just start on the platform that's, like, more of a growing wave

I don't know. It just feels like the growing wave compared to where YouTube is. And so I'm like, I guess if you're starting fresh, you would just start on the platform that's, like, more of a growing wave

50:47

and, like, try to get that over there.

and, like, try to get that over there.

50:49

But it but that was the downside is even if we get viral growth from it, like, those people may never see us or hear from us again because it's just the way that TikTok works. So That's why I was like, oh, I don't know. I'm not sure about this bet here. Which one should we go for? Your guys' perspective sounds like it'd lean more towards YouTube. Is that right? Well, well, I actually actually say the opposite. Yeah. I would say the opposite.

But it but that was the downside is even if we get viral growth from it, like, those people may never see us or hear from us again because it's just the way that TikTok works. So That's why I was like, oh, I don't know. I'm not sure about this bet here. Which one should we go for? Your guys' perspective sounds like it'd lean more towards YouTube. Is that right? Well, well, I actually actually say the opposite. Yeah. I would say the opposite.

51:10

Go ahead, Cole. Yeah. I was gonna say, I don't think you have to pick and choose necessarily because

Go ahead, Cole. Yeah. I was gonna say, I don't think you have to pick and choose necessarily because

51:15

Let's say you're gonna commit to short form vertical content, which, obviously, you would put on TikTok. Right. Short. You could post that. Yes. You could post the same thing on YouTube shorts,

Let's say you're gonna commit to short form vertical content, which, obviously, you would put on TikTok. Right. Short. You could post that. Yes. You could post the same thing on YouTube shorts,

51:25

as well as on reels maybe and, like, you know, keep that up for a certain amount of time and see what takes off. Cause you may find yourself in a situation where

as well as on reels maybe and, like, you know, keep that up for a certain amount of time and see what takes off. Cause you may find yourself in a situation where

51:33

YouTube shorts takes off, and all of a sudden people are subscribing to your YouTube channel for shorts. And then if you wanted to transition to a long form video, you have a home for it. And that's a place where you could build a deeper connection. On on TikTok, you don't really have that option right now.

YouTube shorts takes off, and all of a sudden people are subscribing to your YouTube channel for shorts. And then if you wanted to transition to a long form video, you have a home for it. And that's a place where you could build a deeper connection. On on TikTok, you don't really have that option right now.

51:47

A long form YouTube video, I would say, like, that's the highest barrier to entry when it comes to that.

A long form YouTube video, I would say, like, that's the highest barrier to entry when it comes to that.

51:52

So I think short form vertical is the lowest is is a lower barrier to entry, not the lowest. Like a tweet is probably the lowest barrier to entry.

So I think short form vertical is the lowest is is a lower barrier to entry, not the lowest. Like a tweet is probably the lowest barrier to entry.

52:00

But like that is you wanna take more shots to figure out your format, your style. It might take a hundred videos to be like, actually, that's our format. That one works. Maybe you figured it out and this guy's just gotta chug milk every day until you guys, you know, get enough users.

But like that is you wanna take more shots to figure out your format, your style. It might take a hundred videos to be like, actually, that's our format. That one works. Maybe you figured it out and this guy's just gotta chug milk every day until you guys, you know, get enough users.

52:14

But, like, I think that's what it is. It's format development and you need a lot of shots on goal. To to to catch up with you. My my first assignment I gave him? Yes, sir. I was like, alright. Here's the first first thing.

But, like, I think that's what it is. It's format development and you need a lot of shots on goal. To to to catch up with you. My my first assignment I gave him? Yes, sir. I was like, alright. Here's the first first thing.

52:26

Man on the street style interview, you know, when you go, like, you've seen this on late night shows where you go and you just stop somebody in times square, you're like, hey, Bo, do you know about this? And then they give you some goofy answer. You cut them together. I said,

Man on the street style interview, you know, when you go, like, you've seen this on late night shows where you go and you just stop somebody in times square, you're like, hey, Bo, do you know about this? And then they give you some goofy answer. You cut them together. I said,

52:37

go outside of a strip club and ask strippers if we're in a recession.

go outside of a strip club and ask strippers if we're in a recession.

52:40

And, like, ask strippers how the economy is going. And basically, that's what he's gonna do. He's gonna go man on the street style outside of a strip club. And then when the strippers come out, he's gonna ask him, how's the economy doing? Because they are the front lines. They feel it first, you know, they see what, you know, it tells the cash talk from all the from all the drunk hedge fund guys. Yeah. They they get the they get all the scoop

And, like, ask strippers how the economy is going. And basically, that's what he's gonna do. He's gonna go man on the street style outside of a strip club. And then when the strippers come out, he's gonna ask him, how's the economy doing? Because they are the front lines. They feel it first, you know, they see what, you know, it tells the cash talk from all the from all the drunk hedge fund guys. Yeah. They they get the they get all the scoop

53:00

and they see the tips how they're how they're changing cash, you know, you know, in real time. So that's gonna be the first piece of content.

and they see the tips how they're how they're changing cash, you know, you know, in real time. So that's gonna be the first piece of content.

53:06

Sure. Yeah. I mean, I think that can work. I think that's a very specific audience, and and it'll work for that audience. Right? So yeah. Dude, what happens on the point? I was at like a point where So our podcast gets one or two million podcast

Sure. Yeah. I mean, I think that can work. I think that's a very specific audience, and and it'll work for that audience. Right? So yeah. Dude, what happens on the point? I was at like a point where So our podcast gets one or two million podcast

53:20

downloads a month. And compared to, like, a lot, like, a website that gets ten million. I'm like, I think we're we have a bigger

downloads a month. And compared to, like, a lot, like, a website that gets ten million. I'm like, I think we're we have a bigger

53:28

a big we don't have a bigger, but we have a far more loyal following because people listen to us for an hour at a time with YouTube. They watch you for ten, twenty, thirty minutes at a time. And I was gonna say, I I would have thought that you guys had one or two million ish downloads a month, views a month. I'm looking at your stats on social blade you were at, like, a million a month every month, eight hundred, four hundred, five hundred. And then all of a sudden, you got to, like, twenty seven, twenty eight, forty two million a month. What the hell happened? Is that from shorts? Yeah. That's a lot from shorts, but shorts propelled the other content.

a big we don't have a bigger, but we have a far more loyal following because people listen to us for an hour at a time with YouTube. They watch you for ten, twenty, thirty minutes at a time. And I was gonna say, I I would have thought that you guys had one or two million ish downloads a month, views a month. I'm looking at your stats on social blade you were at, like, a million a month every month, eight hundred, four hundred, five hundred. And then all of a sudden, you got to, like, twenty seven, twenty eight, forty two million a month. What the hell happened? Is that from shorts? Yeah. That's a lot from shorts, but shorts propelled the other content.

53:59

Like, basically,

Like, basically,

54:00

the way we view shorts, like, a lot of people had a lot of problem with, like, oh, you can't monetize shorts. And I was like, but if I told you as a as any business that I had a way that was lower lift to get you in front of way more people to get your brand exposure to millions of people. Wouldn't you take it? And that's what we did. Like, right? When shorts kind of emerged, we were like, okay, we can make short in a day. Whereas it takes us a very, like, a week to two weeks to make a a full long form YouTube video.

the way we view shorts, like, a lot of people had a lot of problem with, like, oh, you can't monetize shorts. And I was like, but if I told you as a as any business that I had a way that was lower lift to get you in front of way more people to get your brand exposure to millions of people. Wouldn't you take it? And that's what we did. Like, right? When shorts kind of emerged, we were like, okay, we can make short in a day. Whereas it takes us a very, like, a week to two weeks to make a a full long form YouTube video.

54:28

We can make a short in a day. And so let's just try it. And as we started to try it, like, we had shorts that pushed ten million views, twenty million views, seven million views, eight million views, And those people were subscribing. And then there was concern, like, are those people gonna watch the other content?

We can make a short in a day. And so let's just try it. And as we started to try it, like, we had shorts that pushed ten million views, twenty million views, seven million views, eight million views, And those people were subscribing. And then there was concern, like, are those people gonna watch the other content?

54:44

But because the shorts were, you know, directly connected to the longer form content, we were just aggregating more people who then watched our library of content. So it worked for us.

But because the shorts were, you know, directly connected to the longer form content, we were just aggregating more people who then watched our library of content. So it worked for us.

54:54

And that has fluctuated too. I think we're Like, right now, I think we're in, like, the nine, ten million views a month range on the channel.

And that has fluctuated too. I think we're Like, right now, I think we're in, like, the nine, ten million views a month range on the channel.

55:01

And shorts are not, like, as big of a factor. We're not putting out as many shorts, but a lot more people are watching our library now.

And shorts are not, like, as big of a factor. We're not putting out as many shorts, but a lot more people are watching our library now.

55:08

And that is what YouTube is. Like, you're building a library of content that, you know, our mister Beast interview, for example, you mentioned it. It's pushing eleven million views right now, but in the first month, it did a million views. So, you know, you look at Now it'll it'll be a year in September. It'll probably have twelve, thirteen million views.

And that is what YouTube is. Like, you're building a library of content that, you know, our mister Beast interview, for example, you mentioned it. It's pushing eleven million views right now, but in the first month, it did a million views. So, you know, you look at Now it'll it'll be a year in September. It'll probably have twelve, thirteen million views.

55:26

You know, and so that's it's about this library building a piece of content that can be viewed over the next year, two years, five years.

You know, and so that's it's about this library building a piece of content that can be viewed over the next year, two years, five years.

55:32

And when you do that, it does have, you know, this compounding effect, especially when shorts are added to the equation as an accelerant.

And when you do that, it does have, you know, this compounding effect, especially when shorts are added to the equation as an accelerant.

55:39

We have a we had a short go viral recently, and it's Sean explaining who, like,

We have a we had a short go viral recently, and it's Sean explaining who, like,

55:45

one of the ball brothers is. And I have I don't pay attention to any of that any sports. And they're and all the guys I just randomly clicked on the comments, and they're all like, these fucking guys are idiots. Like, he doesn't know anything about Lamar. I forget who it is Shawn, but you're talking about. Yeah. Yeah. Yeah. And you're like explaining this as people are just ripping us,

one of the ball brothers is. And I have I don't pay attention to any of that any sports. And they're and all the guys I just randomly clicked on the comments, and they're all like, these fucking guys are idiots. Like, he doesn't know anything about Lamar. I forget who it is Shawn, but you're talking about. Yeah. Yeah. Yeah. And you're like explaining this as people are just ripping us,

56:03

of the short comments or maybe I think you went viral, really. Yeah. Yeah. Whenever any of our videos hit that mass scale, that's when the comments sort of turn. And it's just it's kind of a good sign in a way. It's just just what happens. Yeah. There's one that,

of the short comments or maybe I think you went viral, really. Yeah. Yeah. Whenever any of our videos hit that mass scale, that's when the comments sort of turn. And it's just it's kind of a good sign in a way. It's just just what happens. Yeah. There's one that,

56:17

there's one. So we did this clip contest for the podcast.

there's one. So we did this clip contest for the podcast.

56:20

So we're like, hey, we'll,

So we're like, hey, we'll,

56:22

take any of our content.

take any of our content.

56:24

You own a channel. So you make your own TikTok channel, your own shorts channel,

You own a channel. So you make your own TikTok channel, your own shorts channel,

56:28

and cut these clips. And basically,

and cut these clips. And basically,

56:31

we just want our clips out there. So we're kind of doing it different than most. We're You guys want to you guys want to build your specific channels. We're like, you can call your thing my first million clips or whatever.

we just want our clips out there. So we're kind of doing it different than most. We're You guys want to you guys want to build your specific channels. We're like, you can call your thing my first million clips or whatever.

56:41

And, go hand with the content. You own that. We just want distribution.

And, go hand with the content. You own that. We just want distribution.

56:45

And we give out a prize for whoever, like, does the best job each month of cutting it. And people have like, what the so the first first winner,

And we give out a prize for whoever, like, does the best job each month of cutting it. And people have like, what the so the first first winner,

56:52

they

they

56:53

had a few million views on their, like TikTok channel or whatever.

had a few million views on their, like TikTok channel or whatever.

56:57

And we paid them the five grand, you know, prize for our thing, but they've actually turned that into a business for other podcasts, and that business will do like a million dollars in revenue this year as I get, you know, a pretty young kid, then with this one just yesterday, somebody said, oh, here's the clip that's gone, got one point two million views. And there's this clip from an interview we did with this guy, Neil Patel, and he's talking about how he spends, like, a hundred eighty grand a month. That's just, like, monthly lifestyle burn rate.

And we paid them the five grand, you know, prize for our thing, but they've actually turned that into a business for other podcasts, and that business will do like a million dollars in revenue this year as I get, you know, a pretty young kid, then with this one just yesterday, somebody said, oh, here's the clip that's gone, got one point two million views. And there's this clip from an interview we did with this guy, Neil Patel, and he's talking about how he spends, like, a hundred eighty grand a month. That's just, like, monthly lifestyle burn rate.

57:21

And, and the title of it is, like,

And, and the title of it is, like,

57:24

billionaire,

billionaire,

57:25

like billionaire explains how he spends a hundred eighty grand a month. And, like, the guy's not a billionaire, but, like, doesn't matter. Like, the, you know, the kid who's running this channel is probably like, fuck it. That's gonna do better. The top comments are like, that's that's Neil Patel. He's not a billionaire. And then, like, this guy's, like, egging it on. He's like, question mark, question mark, question mark, and this is the only response instead of being, like, Oh, yeah. Sorry. That's a mistake. And then somebody else says, who is this guy? And he just wrote he writes, the founder of Google question mark, and then there's a hundred comments being like, that's not the founder of Google. And I was like, who's this genius that's hacking the engagement by putting dumb comments

like billionaire explains how he spends a hundred eighty grand a month. And, like, the guy's not a billionaire, but, like, doesn't matter. Like, the, you know, the kid who's running this channel is probably like, fuck it. That's gonna do better. The top comments are like, that's that's Neil Patel. He's not a billionaire. And then, like, this guy's, like, egging it on. He's like, question mark, question mark, question mark, and this is the only response instead of being, like, Oh, yeah. Sorry. That's a mistake. And then somebody else says, who is this guy? And he just wrote he writes, the founder of Google question mark, and then there's a hundred comments being like, that's not the founder of Google. And I was like, who's this genius that's hacking the engagement by putting dumb comments

58:00

as the creator just to get people riled up so that this, you know, the algorithm sees that this video has a ton of engagement on it. I mean, we've played around with that a bit. That's that's that's definitely something that creators do. We've we've misspelled words sometimes in our subtitles, we've,

as the creator just to get people riled up so that this, you know, the algorithm sees that this video has a ton of engagement on it. I mean, we've played around with that a bit. That's that's that's definitely something that creators do. We've we've misspelled words sometimes in our subtitles, we've,

58:16

we we had a short where we we interviewed the, chief business officer of YouTube, Robert Kinsel, and the short begins, like, we interviewed the we were we were wanted to say we interviewed the head of business at YouTube

we we had a short where we we interviewed the, chief business officer of YouTube, Robert Kinsel, and the short begins, like, we interviewed the we were we were wanted to say we interviewed the head of business at YouTube

58:28

we said, we interviewed the head of YouTube at business and just kept moving on and, like, people rewatched it so many times to be like, wait, what did they say?

we said, we interviewed the head of YouTube at business and just kept moving on and, like, people rewatched it so many times to be like, wait, what did they say?

58:37

So, like, I I think there's there's a lot of fun ways to play with that and play with the audience. And, oh, you know, we would never do that. Me and Sam would not, like, do that. Like, now, we wouldn't do that, but this person who's doing this has nothing to lose. So they're, of course, gonna, like, just crank the dial up to level twelve of, like, spamminess

So, like, I I think there's there's a lot of fun ways to play with that and play with the audience. And, oh, you know, we would never do that. Me and Sam would not, like, do that. Like, now, we wouldn't do that, but this person who's doing this has nothing to lose. So they're, of course, gonna, like, just crank the dial up to level twelve of, like, spamminess

58:53

cause they're like, who cares? It's not my brand. It's not my contact. Yeah. Why not? Yeah. Yeah. Yeah.

cause they're like, who cares? It's not my brand. It's not my contact. Yeah. Why not? Yeah. Yeah. Yeah.

58:58

I think, like, your Drake,

I think, like, your Drake,

59:00

steak

steak

59:01

short, like, that, that piece. There's definitely a short there. Right? Like, that was really fascinating.

short, like, that, that piece. There's definitely a short there. Right? Like, that was really fascinating.

59:06

You could tell that in a really concise, you know, like, one clip a bit. Like, that was really interesting that you guys,

You could tell that in a really concise, you know, like, one clip a bit. Like, that was really interesting that you guys,

59:12

what what you guys talked about. And I think, like, that was one of your better thumbnails too, I would say, that came across my recommended, like, but the challenge there is that your time stamp at a hundred or, sorry, an hour twenty four. I think, like, anyone's expectation might be like, wait.

what what you guys talked about. And I think, like, that was one of your better thumbnails too, I would say, that came across my recommended, like, but the challenge there is that your time stamp at a hundred or, sorry, an hour twenty four. I think, like, anyone's expectation might be like, wait.

59:27

Is that an hour twenty four on Drake,

Is that an hour twenty four on Drake,

59:30

and and and steak?

and and and steak?

59:32

And then, you know, there might be an opportunity to say, hey, can we clip out the part that was about that,

And then, you know, there might be an opportunity to say, hey, can we clip out the part that was about that,

59:38

and then, you know, lead people to to watch the full tang or listen to the full tang on on EO feeds. I the the guys who edit the podcast, I think they also edit the YouTube. So, hey, guys. You hear that? Do it. Please. Yeah. I think I think that's your opportunity. It's like, hey, it's it's actually eight minutes on on the Drake Steak situation. Right? And it that that was your best thumbnail, I think. Like, that that caught my attention. That made me curious.

and then, you know, lead people to to watch the full tang or listen to the full tang on on EO feeds. I the the guys who edit the podcast, I think they also edit the YouTube. So, hey, guys. You hear that? Do it. Please. Yeah. I think I think that's your opportunity. It's like, hey, it's it's actually eight minutes on on the Drake Steak situation. Right? And it that that was your best thumbnail, I think. Like, that that caught my attention. That made me curious.

01:00:00

So yeah.

So yeah.

01:00:02

Well, dudes. Thanks for coming on. This is sick.

Well, dudes. Thanks for coming on. This is sick.

01:00:04

I've been listening to you or watching you guys for a while.

I've been listening to you or watching you guys for a while.

01:00:08

It's really awesome that you came on, and it's awesome that you knew about the pod. So that was really cool. And we appreciate it. Mhmm. This is great. And -- Of course. Yeah. -- thank you, Sean. We both run

It's really awesome that you came on, and it's awesome that you knew about the pod. So that was really cool. And we appreciate it. Mhmm. This is great. And -- Of course. Yeah. -- thank you, Sean. We both run

01:00:18

Ron or Rand newsletter companies. So you've been helpful with us for new, videos. If you ever wanna shoot the shit about newsletters, we got you.

Ron or Rand newsletter companies. So you've been helpful with us for new, videos. If you ever wanna shoot the shit about newsletters, we got you.

01:00:25

Man. That'd be awesome. Absolutely. Yeah. Definitely. We definitely wanna learn. So, yeah.

Man. That'd be awesome. Absolutely. Yeah. Definitely. We definitely wanna learn. So, yeah.

01:00:29

Right on guys. Cool. Alright.

Right on guys. Cool. Alright.

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