00:00
Alright. We got Gary V in the house. Everett knows Gary V because he's all over Twitter and Instagram and LinkedIn. And he's invested in Twitter. It's lack and Facebook before they IPO ed. Gary's fun. We brought him on, and what our goal was, let's ask him a bunch of questions that we're genuinely curious about. Like, Which of those investments actually paid off the most? And it was a very, very surprising number. I thought. And we asked him about the mindset and what he noticed
00:21
hanging out with people like Zuck or Logan Paul or different characters like that. So enjoy this episode with Keri V. It's a good one.
00:37
Gary, what's going on, man? How are you? I think Sean saw something recently that you posted that I thought everyone knew about you, Sean. What was that thing, the report card? Most podcasts start with an intro. We start with little ball busting. So I have here
00:50
Gary's
00:51
high school report card, which you tweeted out to be fair. So I'm not I'm not putting it out there. You didn't already do. But I thought this is kind of amazing. So you tweeted out a picture of your high school report card. I'm just gonna read off a few, few of your achievements.
01:04
Gary got a a c in ceramics, a d in English, and f in German.
01:10
PE, you got an a. That's the only a you have on this report, but I think, algebra, d. This one's kind of amazing. Speech,
01:17
which, like, you are known for speech. You got a d driver's at d Gary. You were,
01:23
what a turnaround? What a turnaround? What's your reaction when you see this?
01:27
That, a lot of data in the world is dirty. It's fake data. And,
01:33
I think school grades are just not a tremendous indicator of what's gonna happen.
01:39
The speech one is crazy. The the report card I I tweeted out was the recap of all four years of high school.
01:45
That's a little fun facts to build on top of what you just said. I got an f in all four
01:51
marking periods of German one freshman year.
01:54
I retook it sophomore year. I got a d in the first marking period and then proceeded to get all f's failed
02:02
language, my freshman and sophomore year, and the state of New Jersey in nineteen ninety four, if you did not pass
02:08
two years of language, you could not graduate high school.
02:11
So I walked into junior year high school and took Spanish one with all these ninth graders as a junior.
02:18
And I had the pressure on and luckily I got missus seniority
02:22
saw something in me and forced me through the system. Otherwise, it was over for me.
02:28
But, yeah, I mean, the speech one really stands out to your point shot. Right? Like, to think that I got a Dean speech, which was Iba speech in class. Right?
02:38
Which I did well. It's just that I, you know, I told my my mom and I talked about this this weekend.
02:45
I literally did not open a book in four years high school and did zero homework. Like, you know, they would've everyone who's listening went through school. I think Like, they would assign a book report. And, like, it's not that I did it poorly. It's that I didn't do it.
03:01
Just like, Did never. I literally in four years of high school did zero homework. Zero.
03:07
Like, I something happened where I just knew
03:11
that, you know, at that point, high school, I was already
03:15
working with my dad's liquor store and selling a lot of baseball cards at shows
03:20
and just kind of and it was look, this is pre internet. The world was different. I grew up in an immigrant family. We lived in, like, we just moved to, like, rural, New Jersey,
03:28
When I tell you we lived at our own little
03:31
four, five person cocoon, my family, we really did. It was very, very, very in hindsight.
03:38
Deeply immigrant. You know what I mean? Like, we didn't have, like, Ameri like, my parents didn't have American parent friends. Like, my mom wasn't friends with any of my High school, friends, parents, like, my mom asked me about what I'm doing for college, February of my senior year.
03:53
I was like, mom,
03:55
It's over. I'm not going to college. She lost her mind and forced me to, like, go and I got, like, a postcard in the mail. From Mount Ida College, filled it out, and that's literally how I went to college.
04:06
Like
04:07
so, you know, I think if I was growing up today,
04:10
my intuition is
04:13
that it would have been okay for me not to go to college, and it would have just all been handled differently. And honestly,
04:19
I think my teachers would have said to me, like, I have a bright future instead of saying what they did back then, which was
04:26
you're a loser. You're gonna be a garbage man. That was the big thing, Sean. Sam, in the nineties, your teachers would tell you you're gonna be a garbage man, which I think is really crazy because, actually, it's a very good living with a high pay. It has a high pay scale. Our friend just started a garbage business, and he's doing, like, three hundred grand a year of it. Yeah.
04:43
Joe jokes on you, miss Kennedy.
04:45
Yeah.
04:48
One of the things we do is always just what are you excited about? Like, what products are you seeing? What people are you seeing? What cool stories are you seeing that are kind of that you're genuinely excited about. Have you guys seen break the web? No. What's that? Dude, they got a great tag line. So it's, break the web dot co, the internet's official scoreboard. Is apps got my attention trending topics on Twitter was so big for me back in the day when it was desktop only?
05:11
Break the web is an app. Like, it's just what's trending right now and that it seems like the underlining tech is pretty damn strong. Like, you know, how everybody loves to throw around AI or this and that and you're like, If you're smart, you're like, this is just a collection of APIs or anything. Like, this one's a little bit better. And, like, I don't know. I've put on my home screen, which is not something I've done in a long time.
05:31
Why? Why do I like it? Well, yeah. I mean, it's like, I'm looking at it now. You just showed it to me. It was all the new stuff. I don't really pay attention to I don't, like, you're you're I saw the word
05:40
gaza, trump, and, like, five of the words where they're important, but, like, I don't I'm not going to, like, read, like, news first of all, great observation, brother. For me as well, like, honestly,
05:51
something that's on my mind is everyone needs to consume less news because all it does is
05:56
push fear and negativity and, like, it's just so scary, like, how fucked up that is. So it's funny saying brother. I don't really click into that stuff. So right now it's brand new and I I met with the founders, I only met with them for, like, ten or fifteen minutes. I asked them real quick. I'm like, can we get this categorized out? They're like, yeah, that's on the road map. Like, I just want pop I need pop culture and consumer trends.
06:17
So, like, to me,
06:19
I'm, like, when I look at Madonna fan, I'm, like, what is that? You know, madonna mistakenly scolded. And again, right now, what they're what what's interesting though is that it's a great indication of where we are in society.
06:31
Like, back to when twin Twitter trending topics, the it was less political.
06:36
And and it was really valuable. Like, the reason I like it,
06:41
or the potential of it. And, obviously, we're in a election season. So now this will get eaten up to your point, Sam, on this stuff. But it is an indication of the pulse. Like, I'm always looking for what's the indication of the pulse of what people give a fuck about. Dude, so these guys are it looks like it only has ninety reviews oddly. Both of these guys used to work at a bakery. The CEO worked at Pete's Coffee. The other guy used to work at specialties Cafe and bakery. So they're both, lovers of baked good.
07:08
I think that they decided to launch this. It's it's three years old though, but it's not popular yet. What do you so what are your what's your prediction? This thing's gonna be huge. There's no prediction back to shooting the shit to your point, Sean.
07:18
I'm not overly like, oh, break the web's gonna be the best. The concept of date. So I have a new book coming out soon,
07:27
this year. Right? I finally feel like I've synthesized
07:31
what I act You do?
07:32
Like, long form, Twitter. I think, literally, I have a meeting today where I'm gonna post my hundred most successful YouTube videos on Twitter here. Over the course of the next couple of months. Try to stagger it a little bit because it's just very clear that Twitter
07:46
is Push a good idea. It's gonna push it. Right? I I don't know if that's gonna work. I think they're I agree. I agree they're pushing it, but I just don't find myself using it that way. Yeah. That's a great call, Sam. Like, what I know is that I'm I never have an interest in guessing if something's gonna work. I have an interest in executing on anything that might work and then dealing with the ramifications of the ups. My guess when you can test for cheaper than it's almost cost to guess. Right? Like, it's not expensive to take your best of YouTube videos and rep have somebody repost. That's a easy way to learn.
08:16
Because, you know, you talk about day trading attention, but all trading is mispriced assets.
08:20
That's right. And and I would and I would argue that tension is the most mispriced asset right now that most impacts everyone. Alright, everyone. Really quick. If you've heard this podcast before, you know Sean and I think that the most important skill set you need in business is copywriting. And so what we did was we went through all of the podcasts that we've done. It's like five hundred of them, and we found all the best copywriting tips, our resources, our frameworks, our templates. We aggregated all of them into one simple So you can skim it all and get everything that we've ever talked about with copywriting. It's in the link below. It's awesome. Check it out. So why is why is that? There is nobody
08:55
that will ever listen to this.
08:57
That doesn't need attention as a currency to achieve what's in their stomach.
09:01
Whether they wanna raise money for their PTA,
09:04
be president of the United States, get more listeners through their podcast, sell their sneakers, They're the only asset class that I think is universal
09:14
is attention. Even a parent trying to hone
09:18
parent two children need their kids to listen to them to be able to get the message across. The currency of listening
09:25
is or consuming is is profound.
09:29
And we're living through the mass fragmentation of that. Right? If you think about
09:35
Let's use parenting. It was a lot easier to get your kids to listen when in nineteen fifty four, eighty percent of families sat down and had dinner together. At a for, like, an hour and a half and you did it. Right? And, like, so those parents were able to
09:47
message
09:48
in a very interesting way
09:50
whereas now, they still can. We have technology. You could send a text or a a a Sam and Sean clip to your kids to get them to think of something, but there's also so much supply
10:00
Right? With the demand side being the same, there's only so many hours in the day. Now the human brain, I think, has capacity to keep a lot more information than we think. Nonetheless,
10:10
for me, more narrowly
10:12
as someone who loves business and loves, you know, to think about it, you know, it doesn't matter what you're selling. It doesn't even matter
10:20
what you're saying until you first get their attention. And then everything is about what you're saying. Right. What what's interesting to me is I think of it in the acronym I use internally at Vayner X. Vaynermedia
10:32
is, pack, platforms and culture.
10:35
Right? And so break the web plays in culture. Right? Like, there's two different currencies that I think about constantly or two different frameworks. One is platforms. What is
10:43
What are the top twenty five platforms that have people's attention doing? What do they care about? From snap to Pinterest to LinkedIn to LinkedIn to YouTube, even within themselves, YouTube shorts differently than YouTube is collective of like fifteen twenty places,
10:57
right, that really have quote unquote the attention. What are they up to? How do their algorithms work? What are their features doing? And I think about them on a day to day basis.
11:06
Right? And then and then I think about culture. Like, what is the slang? What is what is the things of interest? The people of interest.
11:15
Right?
11:16
And and then it becomes a framework of, like, what's overpriced and underpriced
11:20
execution. So, for example, I think Super Bowl is the most underpriced media in the world. It's very hard to get a hundred thirty million people to watch thirty seconds of a video and actually want to and pay attention to it. Right? So that seven eight million dollar vig, I think, is great. The problem is the creative is the variable of success. Right? So the media might be a great deal. But if your thirty second video is forgettable or stinks,
11:44
or you overpaid for making it, right, Verizon paid Beyonce to be in that commercial.
11:49
If they paid her five hundred thousand dollars, I think they stole her. If they paid forty million, I think they were paid for her. I don't know what the number is. My guess is it's somewhere in between,
11:58
But that is basically how my brain works and how I think about communication and marketing and brand building and
12:05
perception changing and just the whole world. It's how I think about the world. You guys seen let me tell let me ask if you guys have seen this in in terms of cool shit. So,
12:13
perplexity is awesome. But they have this new thing. I didn't see him talk about it a lot. It's called Plexity AI slash podcast.
12:20
They've come out with a daily podcast that's five to ten minutes long that's written by perplexity
12:26
And it has beautiful background music, and they've got this British guy. Have you ever seen those, like, planet Earth videos where it's like, no. We see the mother, Chita, go after that? Yeah. They've got this voice that sounds exactly like him, reading, like, the script, and it sounds awesome.
12:43
The voice is powered by this thing called,
12:46
eleven labs. Dude, I went to eleven labs, Sean. I uploaded a ton of our voice. And I was like, fuck it. Let's just see if I can make a podcast. It's way but it's, like, it's the best thing I've ever heard. Have you guys seen them come up with this podcast and see if this is wanna see Sam speak Hindi? Eleven labs made a clip. They just translated the podcast auto auto debit using AI and Hindi, and it's phenomenal.
13:07
By the way, it's something we've been working on for about a year, like,
13:10
I think next year is the full year where, like, every single thing I do, every video, every language, like, we're there. Dude, I've I've been seeing Sam. I haven't seen the podcast, but I just took no. Like, I can't wait to listen to it. Like, it's that's so good. And they've not made a big it's this has not been, like, a big They haven't done I I randomly came across it. I was listening to it. I'm like, I'm gonna listen to this every day. This is great. It's David Adborough telling me about, like, the news. It sounds awesome.
13:34
Which lang which language you gotta do? Should we do Hindi? Is that the one? I'm doing everything. Like Yeah. If you're gonna do one, you might as well do all. Yeah. It's just like I just think that I also think, like, the everyone's gonna go after the big like, for example, I get excited about Portuguese. I'm like, fuck it. Everyone's gonna go Manderin and Hindi and, like, the big number, you know? I'm like, I'm just gonna own Portugal in Brazil.
13:54
Like, you know, just really but but
13:57
that's tongue in cheek. I think the reality is over the next three years, all of it's gonna go down in cost so much that it won't even like the the us in
14:06
seven years. Are gonna laugh that we ever had it just in one language. If they won't even understand, they're like Dude, have you ever seen that talk that this guy, Alex Schultz gave about Facebook's growth. He was the he was the top Facebook growth guy, like, early on. He when they created the growth, he was him, Chamaq,
14:21
and, the guy, I think Javier, who now runs it. And he's like, he put a chart up, and there was a it was a YC's YC Talk. And he puts a chart up on the screen. There's a bunch of dots. He's like, you know, all these dots are feature releases.
14:32
And you can see one dot where everything starts growing right after that. He goes, anyone wanna take with take a guess what that that dot is. People in the audience, like, photos,
14:40
photo tagging.
14:42
It's,
14:43
when you release mobile with, you know, what is it? We don't know. And he's, like,
14:47
language translation, local language translation, He goes, the biggest growth driver in Facebook's growth, bar none, was when we when we localized the service, which he's like, was not easy. They actually I don't know if you know Facebook, like, had to do, like, a Wikipedia thing because there was, you know, there's a hundred eighty six countries that they had to deal with. And so they were, like, we need users to basically retranslate the site for their local region. And they incentivized people to do that. And that's how they mass translated overnight. No other social network did this, and it took off. So that was the first time I heard about this. The second was when we did,
15:17
our our basketball camp with mister Beast,
15:19
which Gary, I advise you too. You gotta come next time.
15:23
Mister b space that we host a basketball camp at his house, and he did this presentation. He's like, he's like, here's one thing I'm doing that nobody else is really doing, which is every video I do, I now created channels in Portuguese and everywhere else. He told me. Jimmy told me that whole thing several years ago. Like, such a good bet. By by the way, tell me about this basketball camp because I'm playing basketball tomorrow at six AM. Like, this is how much I loved it. I'm forty eight. Like, you'll fit right in. That well, you got there's plenty of wheelchairs and ice and ice and ice advice.
15:52
Dude, it's hilarious. Okay. But I'm nineties Nick fan, so no easy layups. Is that is that politically correct in this basketball camp? Yeah. Yeah. You can you can hack your hack your heart away. It's it's all good. We
16:03
Yeah. Actually, I wonder if you do anything like this. So, we do this thing where it's called Camp MFM. It was my first miller to MFM. So we,
16:11
we were like, We like the idea of getting together, like, you know, when you go to a conference, you end up having a good time. If you go speak somewhere, you end up having a good time, but there's kind of this dread in my stomach of, like, at another conference. Like, I just don't wanna do the boring
16:23
I just I guess have a resistance of doing the same thing everyone else is doing in general. And so we were like, how do we get the benefits
16:30
of going and networking without ever calling it networking or a conference or anything else? And so we created, basically, an adult summer camp. It was like, What if for a weekend, we just rented a house. And in this case, we actually just stay at mister b's house now because he he ended up wanting to come. And so we we go to his house, and then we bring in a trainer from the NBA. He treats us like we're, you know, washed up NBA players, basically puts us through their program. And we just play ball all day,
16:53
When is it? One just happened, but it was big. It was like the founder of Airbnb, mister Beast, all these guys. Joe was the best. Joe, I have an email from Joe
17:02
that says,
17:03
Gary, we're fans. We want you to look at our company, and it was
17:07
joe at air bed and breakfast dot com.
17:11
And I never saw it you know, or maybe I did and just like but I look at that email. I haven't owned a separate laptop, and I look at it. What once in a while
17:22
just to like I love it. I'd like this is actually a fun segue back to chopping it up. If it was just us three and everyone's just this where we're going.
17:30
Where do you guys sit on losing?
17:33
So we just talked about basketball. So just think about me going to this basketball thing. And like my favorite thing in basketball
17:39
in pickup is to lose the first gate. It is my favorite.
17:43
And I talked about this on Steve Bartlett's podcasting a a billion fucking emails about this. There's something that just, like, the blood in my, like, everything transforms in my chemicals and then everything in life.
17:54
Like, everything ops. And the only thing that matters to me in the world is that we have to win game two. That's so funny. He said that when we did the camp, the same thing happened,
18:04
the very first game. I'm trying to be the host of the event. So I'm like, okay. Yeah. Yeah. You guys play. I'll sit out first. No problem. We get in. I'm like, I'm passing the ball. I'm like, oh, that's Joe Gibbs. Let me not let him drive. I'm not gonna try to hurt the founder of Airbnb or
18:16
mister Beast. Oh, that was cool, man. I I, you know, I see someone taking a video. I'm like, it's cool. That's gonna be a cool clip. It's gonna go viral. Then I'm like, They fuck that. I'm in the clip. He's scoring on me. And I was like, he's no longer mister Beast. That's Jimmy. And that's Joe. And now we're competing to win, and then the whole event out a lot more fun when it equalize
18:33
correct everybody. All the job titles dropped, and it's basically
18:37
who's here to win, who's here to play, and, that's when it got real. It's why I love entrepreneurship where I was where I'm going with this is that email, like, excites me.
18:47
You know, like, I'm like, yeah. Eat it, Gary. Like Dude, that one would have been a bigger one for you than, Uber too. No. It wouldn't have, like, maybe, but, no, because I was the They both probably believe it or not, this is how much startups were back then. They both would have been priced between four and eight million. That's crazy. Right? I know. Bro, I got into tumblers b round.
19:07
B,
19:08
series b, not angel,
19:10
not seed,
19:12
not series a. I got into Tumblr series b. This is actually it right here. It's my Twitter Tumblr Facebook stock. I got into Tumblr's series b.
19:21
At a fourteen million dollar valuation.
19:24
That's
19:25
that's, like, you know, proceed now.
19:28
That was literally two thousand seven or eight. Right? We're only talking sixteen years ago.
19:34
So, like, you guys are young dudes. So think sixteen years ahead. How old will you be in sixteen years, Sean? I didn't wanna know. Fifty two fifty? I don't know what Sam? How am I? Right.
19:45
Honestly, no bullshit. I don't know if you guys hang out with, like, sixty, seventy, eighty year old business people. Like, I do a lot of that because it's the best. I mean, to me, the two extremes are the best. Right? Hang out with the seventeen year olds that are like shitting glistening right now shitting on all of us. These buckers are gonna wait till they see what I'm gonna do. And then seventy three year olds who are, like,
20:03
just, like, the amount of sixty set of sixty. Forget, I think it's, like, literally children. Seventy and eight people.
20:09
Seventy and eighty to me.
20:11
Just it's stunning to me how many seventy three, seventy five, seventy seven year old business men and women I know. That go at it because they love it. It's still what they do. And it gets me excited because at forty eight, it's like, man, I'm still like, I'm in halftime. Right? Like, I'm in like, you know, I I get excited about that. I wanted to ask you about that. So I think you and I kinda have similar backgrounds where it was, like, raised around, like, like, kinda a a a rough crowd every once in a while. Yes. And still kinda have a little bit of that where, like, I enjoy, like, doing, like, good rat shit every once in a while. Same. And,
20:45
Gary, Sam's nickname on the pod is hose water, because he's just no water fountains baby. Just drinking straight out the hose. So he's Sam hose water par. Dude, I'd love to me and Honeswater was the
20:56
It's the best, dude. Subrosewater.
20:58
I drank out of the hose, literally from nineteen eighty two to nineteen eighty two. Dude, I I I I peed in the backyard more than I peed in the toilet.
21:08
Thanks to call me look mom no hands, like, every day.
21:12
So listen. I had a question. So you, so look, we kind we're we're all three probably a little bit similar where it's, like, kinda, like, did crappy stuff. And now, Gary, you're older and a little and further along in your career in terms of success than we are, but we both both of them interesting or we've all done interesting things where we're able to hang out with some of these guys who are, like, legitimate billionaires. I'm I'm sure you're I don't know if you are or not, but you're not you're in that ballpark.
21:33
And I see with Michael Rubin and whatever, you, you know, you hang out with some of the the shot colors of the world, what do you think is the difference between
21:41
the store owner who's doing, like, you know, a retail guy doing half a million or a million dollars a year,
21:47
the ten million dollar a year business, the hundred million dollar net worth person, and the billion dollar net worth person. Do they all have similar ish mindsets just maybe luck or industry. They pick the right the a different industry.
21:58
Yeah. Two things. It's it's twelve thirty four. I still don't know why eleven eleven has everyone's attention in twelve thirty four doesn't. The one two three four is just so cool. Should we make a wish real quick? I let's make a wish, but we should start a trend and try to make twelve thirty four matter for entrepreneurs.
22:16
That's a really fucking fun question, Sam. My brain, as you were asking it, goes immediately. Focused on one two three four. Well, yeah, I I just have to look over and see it caught my I always thought about twelve thirty four. I've always thought it was interesting, that it has no pop culture relevance.
22:31
I believe
22:33
the first thing that goes through my mind on this question is risk tolerance
22:37
and fear.
22:38
Right? So I just had an idea. Twelve thirty four. I gotta I get it. I I want I gotta use it. Twelve thirty four should be where you shoot your shot.
22:47
I love that. When you see twelve thirty four, that's when you gotta send that text. You gotta send the tweet. You gotta send the email right there. That that's that's the idea for twelve thirty four. We can make this a thing. Could you get somebody to register, like, twelve thirty four dot four because I I feel like, you know, I don't want these hustler kids. Like, the thirteen year old me would listen to this and immediately register twelve thirty four.
23:07
Dot com.
23:09
But
23:10
I think it's fear. I think I think about my dad a lot. My dad
23:15
I think it's how people view
23:18
their ability to go backwards.
23:22
So
23:22
I think
23:24
there's something very scary about my chemicals. And Sam, I've always felt this in you as well. It's funny that you brought it up.
23:32
I don't know if you I I don't know you well enough to know this, and I'm not even sure you're gonna believe me when I say it, but I do think
23:39
You have a good shot of understanding what I'm about to say. My favorite Rocky is Rocky six when he goes back to Philly with nothing.
23:47
Yeah.
23:48
Sean, there's something so weird in me, and I I it's almost like
23:52
am I sandbagging myself? Like, I'd be I'm gonna be very vulnerable here. Like, I don't view it as like, cool. I actually view it as, potentially flawed. Right? Like, there's something in me that romanticizes
24:05
being okay with it all falling down.
24:09
I'm back in like Queens in a, you know, four hundred dollar a month apartment.
24:14
The entire internet
24:16
is like, see, he was fucking overrated. I told you, all the people that love me, all the friends they have that don't love me are like, see, your fucking guy was a loser. He fucked it up. He sucks.
24:27
I don't know why I like that,
24:29
but I believe Sam to answer your question. It's something to do with that chemical.
24:34
I believe the people that I think you brought up some good stuff. I think a lot about if my dad had a
24:40
supermarket instead of a liquor store, I would have taken that to way bigger heights because liquor was you couldn't ship it and Sure. You know, like, That's like the luck component. Yeah. There's a ton of serendipity.
24:51
Like, honestly, I think a lot about if my dad didn't want me to work in his store, I would have went to because I fell in love with tech. I might have went to California. And who the fuck knows what have I created in ninety five, six, seventy. Like, could've had one of those Mark Cuban moments. Like, I think about that or, you know, like, I think when you can sell,
25:10
when you can for all the everyone who's listening,
25:12
And if you have kids like this, if you can sell, you're in the game. Right? Like if you can sell, you're you'll never be like zero. Right? And so what do you got here?
25:23
Is one two three four dot com available? No, dude. One two three four is owned by, like, a telecom. Yeah. That's what I figured. That's in I like the one, like, the one thirty seven. Yeah. Do that.
25:33
Are you kidding me? Dude, I love that. That was
25:39
I'm so pumped about this, bro. I The funny thing, by the way, Ben, my guy. He he texted us, screenshot of GoDaddy. One it's one two three four dot org. Fifteen thousand. He just had pulled the trigger question mark. No. No. Don't don't don't pull that one. We're good. No. Actually, it's a good one. I never think you should overpay for names because I think names are made. Dude, I agree. I agree. Right, Sam? But do you know disagrees? Fuck it, Dharmesh. Dharmesh at, I know. I know. Dude, I've been with them multiple times. So Dharmesh founded HubSpot, which bought my company, and I've gotten close with him. He's like,
26:10
he's like, dude, I bought chat dot com or chat chat dot com today. I'm like, why? He goes, because it was available. Like, what are you gonna do with it? He's like, I'm not sure, but I'm gonna figure something out when I pay eight figures for it. Yeah. Look, he's smart. He knows, like, that you know, look, as long as dot com I mean, to me, the scary thing for
26:28
let me let me take a step back, not go too fast. He's smart enough to know he's he could probably flip that. Because it's a very, very, very big deal. On the flip side,
26:38
there is a little concern for me of what happens when this
26:43
no longer becomes the remote control of our society.
26:47
Right? Like, I'm very fascinated
26:50
by
26:51
twenty years from now. Talk about sixteen years ago on Tumblr, sixteen years from now. If you told me,
26:58
that sixteen years from now, we live in a predominant VR world.
27:01
I would be like, maybe. Like, I can see that possibility.
27:05
Right? And you could see that it's pushing in a direction. I don't think it's gonna end up being these Apple Pro,
27:11
you know, Google Glass, snap, the Facebook thing quest.
27:16
My intuition is that it's gonna have to be much more lightweight,
27:19
but I never underestimate the human being.
27:22
I'm positive somebody's gonna make the contact lenses that work like this, and then we're off to the races. Because now back to the way I think about day trading attention, This no longer houses the attention.
27:33
Now it's housed here whoever controls that paradigm
27:37
wins big And then all of a sudden, does dot com even matter in that? Is that how the UI UX works? Does dot com didn't matter at all in nineteen ninety? Dude, that's how I feel the SEO businesses right now that's exactly that. If it's chat GPT and and Google's just trying to give you the answer. That's why Vayner media never did search. When I started the company fourteen years ago, everyone's like, what the fuck? Why don't you do search? And I was like,
27:59
first of all, I thought if I built a very big company, I'd be able to M and A search if I wanted to add it. Right? It was already established. I grew up on search the decade, the fifteen years before. And so here's a good one for the kids. If you're building towards the future, if you're capable
28:13
remember that you can always buy the current.
28:16
And that's how I thought about search. I was gonna master social in o nine
28:23
And I felt like social was gonna eat up search anyway.
28:26
And I think it's starting to happen now. Like, search is in a weird spot. Like Google's in a weird spot. Like, in in or it's in a great spot in some ways. But, yeah, I I think I think search is definitely a different world. Like, if your business I actually spoke to somebody
28:41
Thursday,
28:43
who, is really getting hurt because he was one dimensional on search. And I I, you know, that's such a fear of mine that If you sell your stuff via email, via your podcast, via social media content, via search,
28:56
you must develop into a Swiss army knife because if you're just a fork,
29:01
if you're just one dimensional, you're gonna get caught. Hey, Gary. Let me ask you about that.
29:07
You're saying a second ago, you're like, I'm not afraid to go back. Yes. Do you so, like, the way that I run my personal finances is I've got, like,
29:15
my safety net. So I've got this, like, account that has enough money that I'm good forever. And and so that's in
29:22
vanguard and bonds. And it says, like, I've never touched that. And then anything anything above that amount,
29:27
I I'll bet it. And I'll, like, start new shit. So you're talking about, like, you don't mind going back, but it's but it sounds like that's not exactly how you run your your finances. So do you have, like, a safety nut, and then anything above that, you're, like, do best bet at bet at bet? Or do you just use profits from Vayner to to make these bets? What how do you how does that work?
29:45
Yes.
29:46
I have I'm gonna be uncomfortably transparent. My I'm very fortunate. So my zero is a million dollars, but that's it. That's it. Sam. Wait. So you only keep a million in your, like, liquid portfolio. That's your safety net? No. No. I have I have other things. Like, I have money in all sorts of places, but I have this one place that has one million dollars, and literally everything else
30:08
is in play.
30:10
Wow.
30:11
Now, Sean, I wanna paint a very clear picture here because I don't wanna create hyperbole.
30:15
I haven't bet everything on everything, but if I ever feel the way I felt about face in two thousand seven. When I put I had two hundred thirty six thousand dollars in savings and put two hundred thousand into Facebook.
30:26
Right?
30:27
If that ever happens again,
30:29
Like, I'm willing to bet very large
30:33
because that feeling
30:35
similar to the feeling I felt about the internet
30:37
when I saw it in ninety five, similar to the feeling that I felt about
30:41
friends or my space, that little, like, oh, the internet's changing.
30:45
I look for those moments.
30:48
And,
30:49
you know, again, I'm willing to go big. But to your point, Sam, like, It's not like I'll go to zero zero. You know, a million dollars is a lot a lot of money and especially if you're capable. If you're capable,
31:01
like, I don't know. Like, I feel very far. And reputation.
31:04
Yeah. Correct.
31:05
I also think about face off, like, where you change like, I I have, like, these very, like, deep shot, it goes back to, like, wanting to win a basketball game. Like, I think it's more I think the worst
31:17
thing for my love of entrepreneurship that's happened is what Sam just said. I no longer
31:22
can do it
31:23
without anyone knowing.
31:26
It's a whole different game. It was so fun when people didn't know. What what you're saying reminds me of, well, two things. I think it's super interesting that your answer to what's the difference you've seen in the mindset, the psychology was who's willing to go backwards. And almost what you said was you almost kinda crave there's like a romantic idea about going back, which I like a lot. I resonate with that a lot. It's almost like there's TV shows. I wish I could go watch again for the first time in the same way. Like, there's no greater feeling than going from not making it to making it. Once you've made it and you try to make more, it doesn't have the same thrill adventure, satisfaction,
32:01
self respect, you know. You you have to almost go into different games. Like, I
32:07
I worry about that. Like, I don't let me rephrase. I don't worry about it, but I I
32:13
sense
32:14
that there's a day where I act I talk a lot about never retiring
32:17
and dying at my desk. And then there's an equal part of me that realizes
32:22
that I'm very
32:24
wired in a way where I just might make wake up at seventy nine and be like, you know what?
32:29
Like,
32:30
I'm done. I'm just gonna focus on my grandchilds.
32:33
Like, like, I just I don't know. I have, like, I think we're all very, like, I think we underestimate
32:40
how long life is.
32:42
You know, I think we underestimate our capacity to
32:45
make hard decisions
32:47
to different directions that we can't see along the way.
32:50
Then there's back to luck and, you know, I mean, look, we've lived through a lot of prosperity, the everyone the three of us have gotten very fortunate of where we live during what era.
33:00
Right? Like, there's a lot going on in the world. Like,
33:03
You know, there was people that were roaring twenties talking shit like this over dinner
33:07
and then, you know, a very challenging thirty years
33:11
punched him in the face. Right? Right. All seemed so great in nineteen twenty seven. America's on its way. It's gonna be awesome. And then you know, a massive world war in an atomic bomb in Korea and Vietnam and social unrest. And so,
33:25
you know, all these things are like fun to think about. It's like fun to, like, romanticize about the future.
33:31
But I I will say this. I'm actually gonna ask you guys this. What do you think your personal relationship is with gratitude versus taking for
33:43
granted?
33:44
I I changed on that. Once I actually sold my company and was financially free, and then, like, two weeks after the sale of the company, the CEO got into a life threatening act accident. And I was like, oh, that could've ruined my deal. And, like, like, every like, this all could've been ruined.
34:00
And then then I, like, hit, like, some threshold. I'm like, Dude, I did not work any harder than anyone else who else, like, who have done similar things but failed. This is one hundred percent luck, and I'm so grateful that I, like,
34:12
it just has worked in my way in many ways. I feel like I I am the luckiest guy around, and it just seems like I'm so gracious for the luck that I have. That's it it's Awesome. It's changed to more sort. I've just been gifted this, and I I'm so lucky I'm thankful. Good for you, Sam. So where were you at with it? I have a different so to me, I'm like, alright.
34:34
I think people make a mistake. They're grateful in the macro. If you say to somebody, you're like, what are you grateful for? Almost everybody.
34:41
My family, my health.
34:43
Yep. And and to me, this is the I'm not saying they're wrong. Obviously, those great things. But it's sort of like when a company says our values are integrity
34:50
and excellence,
34:51
it's
34:52
true but not useful.
34:53
It it basically has me leaves no register. And so I try my focus is how do you be grateful in the micro? Meaning,
35:00
Can I be if if I'm in an elevator, can I find something in that moment? Can I get a rep a practice rep of gratitude in that? Cause that actually
35:10
shifts me. When I can take a breath, be grateful for the fresh air, I can look at something my kid is doing and how silly they are, and but and just in that moment,
35:18
find something. And if I could do that, you know, ten, fifteen times a day,
35:22
that is, you know,
35:24
like, the the antidote, you know? Yeah. I think that's how Micron and macro and micro work together.
35:30
I really do think of it as being alive.
35:34
Like, just thank you for that I'm not that I didn't die last night.
35:39
Right? Like, I and to your point, I think when your macro is that,
35:43
I think you're actually I think I love what you said. You're just talking about applying. Yeah. That's how I apply it, exactly. Right. That's my that's my relationship with That's right. But, like, if you're getting to that place, that's how I live. I'm like, like, literally, like, it's like a nice sunny day in New York today. And I'm just like, yeah. That's awesome. Right. You know, like, like, just choosing positivity.
36:02
Like, I think people have been so sucked into,
36:05
like, focusing on what they don't have or what what's not going well? Naval has an amazing definition of happiness by the way. I don't know if you've ever heard this. He goes happiness.
36:13
Is what you feel
36:15
when you don't feel like anything's missing in your life. Right? People think happiness is something you gotta achieve, something you gotta go create, something you gotta get. It's like, you know, you think you need to accumulate things to have happiness. And he's like, actually, it's just when you're not focused on what's missing.
36:28
Well, that's right. I think I think simplicity is just so fucking
36:33
Fuck, man. It's so right. But you don't Your your your life is not simplistic.
36:38
I mean, I don't know what your personal life is like. I don't know if you have homes and what you own, but your professional life is not simplistic. I'll tell you why it's simplistic.
36:46
I I'm not attached
36:49
to my professional success or who I am. I'm, like, in a very weird place with
36:54
my winning and losing and my Gary Vie of it all, like,
36:58
I
36:59
it I care so much, but it's a game. My professional life is a game. Right. I don't wanna be unhappy. Like, I'd fight for happiness too much, and I think it is in the simplicity. You're right. The day to day is chaotic. There's meeting at their meeting at their meeting at their meeting. Right?
37:15
But
37:16
I like it. I like juggling seventeen balls
37:20
and I'm not upset about the thirteen that fell on the ground and broke.
37:24
And, more importantly,
37:26
I'm not worried about the people who are watching me juggled boo. When the ball breaks.
37:31
That I think is massive. Yeah. But when giovan makes fun of you, it's pretty hilarious.
37:36
That is, like, the ultimate, like, because I love Theo,
37:40
Like, like, to me, back to, like, where we came from, Sam, I'm, like, my god.
37:44
Like, I've gotten to a place where someone as epic as the old bond or any other comedian.
37:49
Tim Dylan, like, I love these guys. I'm always fascinated when people struggle with a comedian razzing.
37:55
Like, I think it's, like, You've that's, like, such flattery. Yeah. That was awesome. It was awesome. I saw that. I was, like, oh, the guy I look up to. He's, he's crossed over to mainstream. It's awesome. I'm Shaud, what what what were we gonna say? Well, I wanna ask two questions. One, you showed those stock certificates on the wall speaking of winning.
38:12
I saw okay. You invested in Twitter and o nine, Slack pre IPO. I think the liquid death guy used to work with you or work for you. Yeah. Literally worked at Vayner Media the day before he started liquid Facebook pre IPO. I'm curious. What was what investment was the best investment fee? What paid off in terms of you you've made a bunch of bets. Right? And that those are the winners. Facebook. Haven't sold one shariya.
38:32
Oh, shit. That's insane.
38:35
But that goes back to it. Yeah.
38:37
That goes back to
38:41
jockey over horse. I tell all my friends,
38:44
like,
38:45
who get into investing. I'm like, man, they're like, what have you learned? I'm like, what I've learned is when I only invested in the person,
38:53
when I'm when I I've hit this new state where, like, I'm really trying to be obsessed with the person and the idea. And if either one isn't, like, an a plus, then I'm, like,
39:03
right? You said and or or?
39:05
And. Right? Okay. Tell me and the horse. That's right. But if I or it, fully person,
39:12
not idea. What year did you do that? Did did you do that deal?
39:17
Facebook? I thought two thousand seven. Oh my god.
39:22
So, I mean, I don't even know what that. You'd be up
39:25
four hundred times. I don't know. I mean, a lot. A lot. A hundred x at least
39:30
I wanna get your rapid rapid take because I know you've,
39:33
one of the things we do on this pod is we kind of,
39:37
We love anecdotes
39:38
and also little little insights on people that we think are wired in an interesting way. Maybe not even the way we wanna be wired. Right? Like, Yeah. Elon's really interesting. We don't think he's perfect. We think this bunch of things he does that are cringe. We think this bunch of things he does that are epic. So I'm curious. You've bumped into or have studied or have an opinion on any of these people. So I wanna go fire. See, if you have something, give us give us, like, either data or story. So yeah. So is this from outside observation or
40:03
Either If I met them inside observation. Either one, or if you have nothing, you could say, pass. I don't have anything on them. Alright. So first one, I wanna do is Zuck. You've talked about, Facebook and the Jackie. Give me Zuck. Dude, I think he's uncomfortably
40:15
underrated.
40:16
Like, He's the only person that I've met back in o seven. Like in this era now, I think it's getting more obvious, but he understood attention. He literally tried to buy Twitter. He bought Instagram.
40:29
He bought WhatsApp.
40:30
He tried to buy snap.
40:32
He just understood attention was the only asset.
40:35
And and he's
40:37
so nice. He's a nice kid. Like, like, he's just a very simple nice
40:43
I'm I'm happy with the way things are going for him a little bit right now. Like, people can see how it's like doofy he is. Like, you seem like in the corner of the UFC thing, you're like, this is just a nerdy kid who's like, know what I mean? Like and he doesn't give a fuck. Now people will think it's because he's got a trillion, but, like, it it's just He's just like a dentist son from cadet. Like, he's just a fucking nerd with no bad intent.
41:05
Who fucking
41:07
spent his childhood coding, which put him in a position Right? He put in the hours. I'm I'm a fan man. I think he's a I think he's a very good operator, and the reason I've never sold a share of Facebook is I'm been committed for a long time in this in my own mind, which was I'll never sell until he's gone.
41:22
Logan Paul.
41:24
So do you know that Logan Paul was starting to emerge very little on Vine when Vayner media for Virgin Mobile did a campaign called
41:34
finding the next vine star. Discovered him. Right? Like, when he was I think he had, like, fifteen or eighteen thousand followers at the time. It was crazy. And by the way, full disclosure Jerome Jar, who was one of the ten most followed people on mine, who was my partner,
41:47
Jerome and I launched the first influencer agency called Freepestory back in third team. He was the one who said, you know, he he let me pick from three people. I think all three of them got big.
41:57
But,
41:58
I think Logan is,
42:01
you know, he grew up
42:03
in the limelight. Right? You think about, like, what happened in Japan or all this stuff. Like, it's tough. These kids are you think about child stars
42:11
when we grew up, we all knew that like child stars would be fucked up. Right? And now I think like everyone's going through that. The limelight is hard. So
42:20
I I think Logan is well intended.
42:23
I think he,
42:24
he's very entrepreneurial, like, very entrepreneurial.
42:27
And I, you know, I I I'd I've always thought of him as, like, a marquee mark or a or a fresh prince or a the rock, meaning
42:36
I always watched him from afar. And as I got to know him a little bit, I was like, okay. This kid is Logan Paul today.
42:42
Just like Marky Mark was Marky Mark before he was Mark Walberg,
42:46
just like the fresh Princeabella
42:49
or, you know, what Will Smith was before he was Will Smith. I've always thought that Logan would crossover
42:55
And he has obviously with w w e in a lot of ways that I think that will continue. Like, if he told me log logan
43:00
is like an action star
43:02
and is like
43:04
at the like, the way John Cena was at the Academy Awards last night, like, is Logan doing that in fifteen years? I'm like, that makes sense to me. That's how he's wired. Sam, you know, he's only twenty eight.
43:13
He's
43:14
he's only twenty eight years old.
43:16
The dude basically, like,
43:18
you know, when he's fourteen or whatever. Like, one he won in the social media game,
43:23
now he the and then think about the pivots. Right? Both him and Jake, but the thing about the pivots. Now he's got impulsive. He's got the podcast where he's super chill. It's the opposite of crazy vine prankster guy. He pivoted to, like, he's the guy asking questions. He's inquisitive. He's curious. He's got, like, you know, the popular podcast. Goes WWE
43:40
becomes a a champion in WWE
43:43
creates prime, which is gonna make him a billionaire by the time he's twenty eight, twenty nine years old now as Prime is probably gonna work tens of billions if, you know, they did, I think, two billion in sales last week. I'm in I'm in this world. Like, prime is definitely, like, a two depending on the time they decide to trade it, it's two three four five six seven billion. That high. Seven. I talked to
44:04
to beast, and he was, like, twenty billion is where Prime is going. Like That would be very, very I mean, that's, like, look, I never underestimate Jimmy's foresight because he's great. I've known him a long time. But just being in M and A at CPG levels, my intuition is that they won't be patient enough to get to that big of a number. Right? Like, like Well, the beauty is they're not operating. The other guys are, the Well, I know. The But the other guys are pretty are are yeah. They're pretty young too, though. Yep. And more importantly,
44:31
shit like I said, shit changes,
44:33
like everything's
44:35
until it's actually in front of you. It's all kicks and giggles and we're going to twenty until you fly to Atlanta
44:41
and Coca Cola. She offers you five point nine, and you've gotta sit there as KSI and Logan and those guys that say, Okay. If we say yes, because you know what they're gonna say, you guys are like this. So you're gonna really understand what I'm about to say. You know what they're gonna say? They're gonna say,
44:58
We could do this right now. And then in twenty four months,
45:01
start a new thing. Yeah. A shampoo
45:04
or a deodorant and sell it to dot. Like, So I I think it's, they'll be interested to see how long they hold their breath.
45:11
And don't forget one bad year, you guys know this, how businesses work.
45:16
One bad year takes a lot of leverage off the table in a negotiation.
45:20
And so, you know, they'll be thoughtful about that because no matter what you are, once you saturate distribution. And don't forget, they're selling on something that's more like supreme.
45:30
Right. They're selling on cool. Cool. Yeah. Right? Kids are buying it literally to drink it for the status symbol like a fashion brand.
45:38
And that can only last so long. Zee Cabaricis were only cool for so long. Those are the fuck as he
45:44
kept.
45:46
That's the point.
45:47
I mean, you have no Ma'am, that's the best issue reference was for all the jersey boys that grew up in late eighties, early nineties. People oh, boy. They were the hottest jeans pants.
45:56
If you were gonna wear your sweet pepperine jeans, you were not, and I didn't happen, by the way. Was selling great life, but they were fucking it. Compared prime to Jinko jeans. What were you gonna say, Sean? Well, I asked you a bunch of names that are, you know, basically names that people know. I'm curious. Who do you think is dope? Who are you learning from? And who are you kind of admire? Who do you admire? Who do you learn from? Who are you in inspired by. Because, okay, a lot of people are inspired by Gary V.
46:20
Who is Gary V inspired by? That's a great question. I'm a little weird on this one. But I'm glad I brought up, break the web. I'm, like, inspired by the collective more than an individual. The field.
46:33
Yeah. I love the field, brother. I I I just, like, I spend almost all of my time on the collective
46:40
So I don't even have the allocation
46:43
of time.
46:44
I also am very inspired
46:46
by the following person.
46:49
Show me the person that's currently living through massive adversity. Like, somebody's list I'll tell you somebody who's ten times more inspiring to me than I think I am or deserve to be to others. Show me the kid that's listening right now, whose father passed away from a stroke.
47:04
He's sixteen.
47:06
He's got three younger siblings.
47:08
And his mom has to now work two jobs.
47:11
And he's holding it down
47:14
for the fam. Right? He's literally a sophomore in high school.
47:17
And he's basically the father figured out for three siblings. He had to quit the fucking football team because he's also likely
47:25
I am the son of two parents who lost a parent before they were fifteen.
47:31
And it and back to gratitude, I think I got
47:34
really fucked up by being scared that my parents were gonna die my whole childhood.
47:39
But it kind of converted into this gratitude framework that's insane. It makes me unstoppable.
47:43
You know? And so, yeah, for me, it's less Bezos or Elon or, you know, you know, Oprah or anything. It's it's much more like
47:52
Someone none of us know
47:54
that is really hit it. That bodega owner energy.
47:58
That that stuff I grew up with, and I fuck with it. But that person I think has it lucky back to earlier our simplicity. Like, owning your own little business, living within your means,
48:08
like, like, that's fucking kinda chill. Could be really epic. It doesn't put you on like this podcast, but it's like a great life in a lot of ways that I see it a lot. I lived it. What building my dad's business from twenty two to thirty four
48:22
I
48:23
not that person. The one that's like back to your point, Sam,
48:27
the the spin of the wheel really created real adverse. They'll say it again and not a peep of complaining.
48:35
There's a very small group of kids that get that and they just convert into leader.
48:40
Instead of what was me
48:42
or rebelling,
48:43
I admire
48:45
that level of tenacity and grit and accountability and fucking like
48:50
Fuck it. Like, this is I got this is this is it's on me. I gotta put this shit on my shoulders. I'm gonna do this for my three siblings. Like, I admire the fuck out of that kid. I had a I I wrote down a quote when, when I was doing the research for this that I think is is exactly what you're talking about. You go, forget rags to riches.
49:07
Some people are just rags to rags just so that their kids have a shot at rags to riches, and I respect the shit out of that. I love that quote. Yeah, man, bro. Thank you for finding that. I really
49:17
Man, I'm really affected by that. Like,
49:20
Sam really hit it on the head. Like,
49:22
I hate the word luck because I think that people weaponize it against people that really hard.
49:27
But I but I believe in serendipity and luck quite a bit because it's just the way like, I was born in the Soviet Union.
49:34
Like, I got lucky to get out of there when I did. If I didn't, I would have come to this country in nineteen ninety one when it fell. I would have been sixteen seventeen. I'd sound like a Ivan Drago on these pod terrorists. I like, it would've been all different. And, you know, I just I I I I just really do admire people who I really do think entitlement
49:54
and lack of accountability has become a disease. In first world countries in twenty twenty four. And I just really admire people who play the other way. We appreciate you doing this, man. You got day trading attention coming out. I think on May twenty one. Right? That sounds right. You're the man. We appreciate you hanging out. Yeah. Thanks for coming on, man. I gotta jump to this board meeting. I appreciate it. Alright. Take care. See you. Love you guys. Good luck.
00:00 50:36