00:00

What's super awesome is like when you're putting the wins on the board, nobody even gives nobody wants to touch it, then keep going. Keep going. Nobody wants to talk to me.

What's super awesome is like when you're putting the wins on the board, nobody even gives nobody wants to touch it, then keep going. Keep going. Nobody wants to talk to me.

00:10

I feel like I could root a word. I know I could be what I want to.

I feel like I could root a word. I know I could be what I want to.

00:14

I put my all in it like the day's all on a road. Let's travel never looking That was pretty,

I put my all in it like the day's all on a road. Let's travel never looking That was pretty,

00:21

that was intense forty five minutes. Dude, sometimes

that was intense forty five minutes. Dude, sometimes

00:24

you have high hopes for a guest.

you have high hopes for a guest.

00:26

And I and on this podcast, I've been disappointed.

And I and on this podcast, I've been disappointed.

00:30

Today was not that day, my friend. I love that. I I had a great time, honestly. We didn't even get to a we got to, like, twenty percent of the stuff I wanted to ask him about. So we had Gary Bainerchuck on the pod today.

Today was not that day, my friend. I love that. I I had a great time, honestly. We didn't even get to a we got to, like, twenty percent of the stuff I wanted to ask him about. So we had Gary Bainerchuck on the pod today.

00:41

It was phenomenal whenever I leave. So I've I've hung out with Gary maybe three or four times, maybe three times. Whenever I leave his presence, I do feel better. And

It was phenomenal whenever I leave. So I've I've hung out with Gary maybe three or four times, maybe three times. Whenever I leave his presence, I do feel better. And

00:51

a lot of people and I'll admit I was one of those people years ago, I would be like, oh, this guy is just some loud guy who's selling nonsense.

a lot of people and I'll admit I was one of those people years ago, I would be like, oh, this guy is just some loud guy who's selling nonsense.

00:58

She's totally the real deal. And I went to we we talked about it, but I went to a dinner with him one time, and he talked the entire time

She's totally the real deal. And I went to we we talked about it, but I went to a dinner with him one time, and he talked the entire time

01:06

And

And

01:07

most people would be like, dude, what the hell? That was so rude.

most people would be like, dude, what the hell? That was so rude.

01:11

And when I left, I was like, I just wanna continue listening to him. Right. I want him to continue telling stories I love his point of view. He's entertaining.

And when I left, I was like, I just wanna continue listening to him. Right. I want him to continue telling stories I love his point of view. He's entertaining.

01:18

He that guy is intense. I love it.

He that guy is intense. I love it.

01:21

He does what we try to do He's been doing it for a long time, which is business entertainment.

He does what we try to do He's been doing it for a long time, which is business entertainment.

01:27

It's the entertainment

It's the entertainment

01:28

side of business where he, you know, he'll go to a garage. He'll he'll make content that's like, going to a garage sale, buying things for a quarter and flipping them for twenty eight dollars on eBay and how that stacks up and how you can go from, like, you know, forty two dollars to fourteen thousand dollars in a year if you just did this. And, like, obviously, he doesn't need to do that anymore. He's got this agency with, you know, hundreds of employees. He's got you know, he's he's got a bunch of stuff going on as far as his own business goes. But

side of business where he, you know, he'll go to a garage. He'll he'll make content that's like, going to a garage sale, buying things for a quarter and flipping them for twenty eight dollars on eBay and how that stacks up and how you can go from, like, you know, forty two dollars to fourteen thousand dollars in a year if you just did this. And, like, obviously, he doesn't need to do that anymore. He's got this agency with, you know, hundreds of employees. He's got you know, he's he's got a bunch of stuff going on as far as his own business goes. But

01:55

I like that

I like that

01:56

he's been able to do what what I think the world needs more and these more business entertainment because,

he's been able to do what what I think the world needs more and these more business entertainment because,

02:02

like, why do I why did I grow up wanting to be a basketball player? Because the NBA was so goddamn entertaining. Right? And, and so when you have entertainment,

like, why do I why did I grow up wanting to be a basketball player? Because the NBA was so goddamn entertaining. Right? And, and so when you have entertainment,

02:10

it's that creates inspiration and aspiration. So it ends up creating more founders in the world.

it's that creates inspiration and aspiration. So it ends up creating more founders in the world.

02:15

Yeah. He was amazing, man. And I So what do we talk about?

Yeah. He was amazing, man. And I So what do we talk about?

02:20

Whenever I'm off with him whenever I'm with him off the air, by the way, he's a exactly the same. So there's not a there's no show here. So alright. We started off. I we got right into it. In the first thirty seconds, I asked So I had been tracking this for a long time. When I was managing my business, I was trying to manage cash flow, and I was trying to understand how hard to push it. And I made a document from Gary Vaynerchuk,

Whenever I'm off with him whenever I'm with him off the air, by the way, he's a exactly the same. So there's not a there's no show here. So alright. We started off. I we got right into it. In the first thirty seconds, I asked So I had been tracking this for a long time. When I was managing my business, I was trying to manage cash flow, and I was trying to understand how hard to push it. And I made a document from Gary Vaynerchuk,

02:39

about Vayner media. They grew to twelve hundred employees. I tracked the revenue, revenue per head over hundreds of interviews. I basically found where you set a clip like, oh, we have this many employees. And I asked him about it. So I asked him how he managed cash flow. Then we got into a really interesting discussion about NFTs. NFTs, a lot of people talk about them. I'm not like an NFT guy Sean, you are. This was the one time I've ever had a conversation where in interested me beyond just like,

about Vayner media. They grew to twelve hundred employees. I tracked the revenue, revenue per head over hundreds of interviews. I basically found where you set a clip like, oh, we have this many employees. And I asked him about it. So I asked him how he managed cash flow. Then we got into a really interesting discussion about NFTs. NFTs, a lot of people talk about them. I'm not like an NFT guy Sean, you are. This was the one time I've ever had a conversation where in interested me beyond just like,

03:02

academic.

academic.

03:04

Right. Yeah. Yeah. He he does a good job with making it, I don't know, like,

Right. Yeah. Yeah. He he does a good job with making it, I don't know, like,

03:08

tangible and and, like, not making the big mistake, which is NFTs. Let me tell you what it stands for and how it works under the hood. It's like, no, no, no, I don't care how the engine works. I wanna get in the car and go somewhere. So where does this let me go? And, I think he did a pretty good job of that. So we talked about NFTs.

tangible and and, like, not making the big mistake, which is NFTs. Let me tell you what it stands for and how it works under the hood. It's like, no, no, no, I don't care how the engine works. I wanna get in the car and go somewhere. So where does this let me go? And, I think he did a pretty good job of that. So we talked about NFTs.

03:24

We talked about,

We talked about,

03:26

you know, just some kind of, like, the lessons learned, you know, going from, like, what he saw in dot com boom because he was kinda, like, early in the game right in two thousand. And then he was there for, like, Twitter, Facebook,

you know, just some kind of, like, the lessons learned, you know, going from, like, what he saw in dot com boom because he was kinda, like, early in the game right in two thousand. And then he was there for, like, Twitter, Facebook,

03:38

And he got in. He invested in Twitter, but he missed out on Uber even though Garrett was one of his best friends. And then what is so how did he take that learning and what's he doing now with it? Today? How does he take those learnings and and apply them now? So we talked about that for a bit, but good episode. He he, you know, he was, I don't know, super nice guy. Once they come back on, I think we should have them on again for sure. I I take a lot. It makes me feel happy that sometimes

And he got in. He invested in Twitter, but he missed out on Uber even though Garrett was one of his best friends. And then what is so how did he take that learning and what's he doing now with it? Today? How does he take those learnings and and apply them now? So we talked about that for a bit, but good episode. He he, you know, he was, I don't know, super nice guy. Once they come back on, I think we should have them on again for sure. I I take a lot. It makes me feel happy that sometimes

04:01

a lot of times people tweet at us and they say I wanna run through a wall after that episode. Or I wanna go and accomplish something. I feel that way right now,

a lot of times people tweet at us and they say I wanna run through a wall after that episode. Or I wanna go and accomplish something. I feel that way right now,

04:10

after listening to that episode. I I felt like I was, a part of it more so. As a fan more so as a participant. I thought it was wonderful. Yeah. You know, the it's when people say, you know, I'm always late to work because when I'm driving, listening, MFM, I gotta pull over and write shit down. Right? Like, I can't let this idea go. I gotta write this down. That's, that's when we do it well. And sometimes we don't always hit that, but I think we did it well on this one. So alright. There's that, that's the episode, Gary v, enjoy.

after listening to that episode. I I felt like I was, a part of it more so. As a fan more so as a participant. I thought it was wonderful. Yeah. You know, the it's when people say, you know, I'm always late to work because when I'm driving, listening, MFM, I gotta pull over and write shit down. Right? Like, I can't let this idea go. I gotta write this down. That's, that's when we do it well. And sometimes we don't always hit that, but I think we did it well on this one. So alright. There's that, that's the episode, Gary v, enjoy.

04:36

Thank. Alright. Are you weird or are you normal? And they're like, a little bit of both, and then they came out and did it, and it it, it worked out well. I'm just using an iPhone.

Thank. Alright. Are you weird or are you normal? And they're like, a little bit of both, and then they came out and did it, and it it, it worked out well. I'm just using an iPhone.

04:45

Get the fuck out of here. Well, same way to go like now. Sam, you looking are you really?

Get the fuck out of here. Well, same way to go like now. Sam, you looking are you really?

04:50

I'm in New York. It's just an iPhone.

I'm in New York. It's just an iPhone.

04:52

Oh, but the blurred out. Why does it look so good? The lighting? He got this app that basically uses your iPhone as like a DSLR. Which is really cool. Awesome. It's called What's nice to see you guys? I hope you're well. It's called camo. I'll give him a shout. It's called camo. I think I paid forty nine dollars for it. It's awesome, man. Hope everyone's well.

Oh, but the blurred out. Why does it look so good? The lighting? He got this app that basically uses your iPhone as like a DSLR. Which is really cool. Awesome. It's called What's nice to see you guys? I hope you're well. It's called camo. I'll give him a shout. It's called camo. I think I paid forty nine dollars for it. It's awesome, man. Hope everyone's well.

05:09

So we have,

So we have,

05:11

a lot to get into.

a lot to get into.

05:13

I'm pumped here here.

I'm pumped here here.

05:15

Can I something that I've I've all and we're recording now? Something I've always wondered about

Can I something that I've I've all and we're recording now? Something I've always wondered about

05:21

how many people work at Bainer Media right now?

how many people work at Bainer Media right now?

05:25

Somewhere between

Somewhere between

05:27

probably ten fifty and thirteen hundred.

probably ten fifty and thirteen hundred.

05:30

Vay I'm sorry. Vayner X. So Vayner media is the biggest company. Yeah. Vayner. Right. Because we have gallery. We have yes.

Vay I'm sorry. Vayner X. So Vayner media is the biggest company. Yeah. Vayner. Right. Because we have gallery. We have yes.

05:37

So I was looking.

So I was looking.

05:39

I did some research based off a ton of interviews, and I was, like, going through the headcount of how how fast you grew. And I believe between

I did some research based off a ton of interviews, and I was, like, going through the headcount of how how fast you grew. And I believe between

05:46

around years, number,

around years, number,

05:49

number three and four, did you grow from, like, thirty people to a hundred and twenty five people? Yes. Because in two thousand eleven, September of two thousand eleven,

number three and four, did you grow from, like, thirty people to a hundred and twenty five people? Yes. Because in two thousand eleven, September of two thousand eleven,

05:58

I kinda made the decision

I kinda made the decision

06:00

to go full time Vayner no longer

to go full time Vayner no longer

06:03

what I would call full time wine library. Secondary Vayner, I made that switch.

what I would call full time wine library. Secondary Vayner, I made that switch.

06:08

And then the lighter fluid kinda went on. Dude, how the hell do you manage that cash flow for a company like that? Because,

And then the lighter fluid kinda went on. Dude, how the hell do you manage that cash flow for a company like that? Because,

06:15

I did I did research. You know your shit. Yep? And it was tell me if I'm I I just guesstimated off some interviews.

I did I did research. You know your shit. Yep? And it was tell me if I'm I I just guesstimated off some interviews.

06:22

Around I'm gonna start at year one, around five people, twenty people, thirty people a hundred and twenty five people, three hundred, five fifty, six hundred, eight hundred. Yeah. Is that a ballpark? Right? Yeah. Like, if I if you were asking me and I biffling us who the fuck, you know, the first year was like

Around I'm gonna start at year one, around five people, twenty people, thirty people a hundred and twenty five people, three hundred, five fifty, six hundred, eight hundred. Yeah. Is that a ballpark? Right? Yeah. Like, if I if you were asking me and I biffling us who the fuck, you know, the first year was like

06:39

we started in May of two thousand nine. So that that first half year, I think it was like six or seven.

we started in May of two thousand nine. So that that first half year, I think it was like six or seven.

06:45

Then it might have been, like, twenty

Then it might have been, like, twenty

06:48

and through all of two thousand ten and then until eleven, it probably got to, like, thirty. And then that's September two thousand eleven. Look, what you'll appreciate this and you've got this in you. There's certain people who I think are really, really good at top line revenue driving initiatives.

and through all of two thousand ten and then until eleven, it probably got to, like, thirty. And then that's September two thousand eleven. Look, what you'll appreciate this and you've got this in you. There's certain people who I think are really, really good at top line revenue driving initiatives.

07:03

What I think has been the balance of my life, and it's very similar to what happened at wine library,

What I think has been the balance of my life, and it's very similar to what happened at wine library,

07:07

right, is because I'm able to create so much top line rev,

right, is because I'm able to create so much top line rev,

07:13

And because I'm playing forever, right? Wine Library, my dad's family business and Vayner for me is really for an forever business.

And because I'm playing forever, right? Wine Library, my dad's family business and Vayner for me is really for an forever business.

07:21

I'm just able to hire a lot.

I'm just able to hire a lot.

07:24

Right? And then you just gotta, you know, with retail, it was really easy. Right? I was like, I knew how to sell wine. So, like, I was with with b to b, it took me a little while to calibrate like, oh, fuck. They didn't pay us. Wait a minute. Why? Like, the bills do. Like, why didn't you pay? But, like, overall,

Right? And then you just gotta, you know, with retail, it was really easy. Right? I was like, I knew how to sell wine. So, like, I was with with b to b, it took me a little while to calibrate like, oh, fuck. They didn't pay us. Wait a minute. Why? Like, the bills do. Like, why didn't you pay? But, like, overall,

07:40

It's just

It's just

07:42

staying in your shit. Right? I think when you stay in your business and you know what you've got coming in and what is going out,

staying in your shit. Right? I think when you stay in your business and you know what you've got coming in and what is going out,

07:49

You know, I'm not a CFO,

You know, I'm not a CFO,

07:51

like, oriented CEO,

like, oriented CEO,

07:54

but I'm also not a Schlemiel. I always have a good sense of, like, Is this are we gonna be debt I'm always playing to, like, will this hurt me? Like, will I be in trouble? You know, I try to stay within those confines? That's it's just crazy. I mean, did you have a line of credit from the bank?

but I'm also not a Schlemiel. I always have a good sense of, like, Is this are we gonna be debt I'm always playing to, like, will this hurt me? Like, will I be in trouble? You know, I try to stay within those confines? That's it's just crazy. I mean, did you have a line of credit from the bank?

08:07

No, we didn't have a line. It's a fucking wine live. This is where my dad's a fucking psycho. I was so undereducated because I was such a poor student. And I was such a sorry for this background noise. It'll go away in a second.

No, we didn't have a line. It's a fucking wine live. This is where my dad's a fucking psycho. I was so undereducated because I was such a poor student. And I was such a sorry for this background noise. It'll go away in a second.

08:19

It was I my dad ran his fucking business with no line of

It was I my dad ran his fucking business with no line of

08:24

credit. Which I love. Right? It's old school immigrant, you know, pay with what you have, but it trained me because that business even crazier. That business went from four million to fucking

credit. Which I love. Right? It's old school immigrant, you know, pay with what you have, but it trained me because that business even crazier. That business went from four million to fucking

08:34

twenty five and, like, thirty month, like, so fast

twenty five and, like, thirty month, like, so fast

08:38

and

and

08:38

inventory and payroll. Like, but

inventory and payroll. Like, but

08:41

I got so trained in playing within myself. We didn't have a line of credit for a long time. We we definitely got a line of credit probably thousand eleven. Maybe in twenty thirteen. So, but the first four or five years and then in the pocket you're talking about, which is very much more

I got so trained in playing within myself. We didn't have a line of credit for a long time. We we definitely got a line of credit probably thousand eleven. Maybe in twenty thirteen. So, but the first four or five years and then in the pocket you're talking about, which is very much more

08:57

will resonate a lot more with people on the call who've got it who are gonna go through the seven to seventeen to seventy seven to two seventy seven.

will resonate a lot more with people on the call who've got it who are gonna go through the seven to seventeen to seventy seven to two seventy seven.

09:05

It was more about,

It was more about,

09:08

just not spending what you don't have. Right? Like, like, it was just as simple as

just not spending what you don't have. Right? Like, like, it was just as simple as

09:13

basic being a businessman. Like, Hey, we just landed this account. They're paying us four eighty a year. It's fucking, you know, Mondelez or Pepsi. You feel like they're gonna pay you. You feel good. It's not gonna, you know, it's like okay now I got four eighty. I'm gonna hire these six people at forty k a piece. I feel good with, you know, it was like very like

basic being a businessman. Like, Hey, we just landed this account. They're paying us four eighty a year. It's fucking, you know, Mondelez or Pepsi. You feel like they're gonna pay you. You feel good. It's not gonna, you know, it's like okay now I got four eighty. I'm gonna hire these six people at forty k a piece. I feel good with, you know, it was like very like

09:31

back of the napkin

back of the napkin

09:32

What's funny about it is and you know this. And I think this is where, you know, as when you're in the podcast, we hang out at outdoor dinner. Like, every time I come, there's something about just like street business

What's funny about it is and you know this. And I think this is where, you know, as when you're in the podcast, we hang out at outdoor dinner. Like, every time I come, there's something about just like street business

09:43

versus, like, I find myself laughing that, like, mine can be, like, intuitive and back of napkin and yet people that are like all about learning and Excel sheets and doing it proper and fucking SAP and cloud, you know, they have all the software, like, get fucked up. It's because they don't have a good pulse of their actual business and they get ahead of themselves and lack patience.

versus, like, I find myself laughing that, like, mine can be, like, intuitive and back of napkin and yet people that are like all about learning and Excel sheets and doing it proper and fucking SAP and cloud, you know, they have all the software, like, get fucked up. It's because they don't have a good pulse of their actual business and they get ahead of themselves and lack patience.

10:04

Yeah. It's just like when you're growing that fast, it it it seems like like, you're kinda playing it maybe at month by month, maybe quarter by quarter, where I would be I mean, it just,

Yeah. It's just like when you're growing that fast, it it it seems like like, you're kinda playing it maybe at month by month, maybe quarter by quarter, where I would be I mean, it just,

10:16

I would go to bed at night wondering, like, I hope this client didn't bail. Otherwise, I gotta lay off Yeah. Twenty people. I think I think what was happening was we were selling so this and I think I, you know, it's so funny. I was very long winded and I think I had the answer. When you are selling

I would go to bed at night wondering, like, I hope this client didn't bail. Otherwise, I gotta lay off Yeah. Twenty people. I think I think what was happening was we were selling so this and I think I, you know, it's so funny. I was very long winded and I think I had the answer. When you are selling

10:32

at a level that people are not accustomed to,

at a level that people are not accustomed to,

10:34

like when you're outpacing normality,

like when you're outpacing normality,

10:37

it just fucking selling hides everything.

it just fucking selling hides everything.

10:39

You know, when I'm landing fucking client week after week, like, you you know, you start getting into a place where you're just

You know, when I'm landing fucking client week after week, like, you you know, you start getting into a place where you're just

10:46

outpacing vulnerability.

outpacing vulnerability.

10:48

That's always a question I had. Sean, do you wanna give him an update on I mean, I jumped right into that because I've always had that question about managing that, but been, like, sitting on that question for two years or something.

That's always a question I had. Sean, do you wanna give him an update on I mean, I jumped right into that because I've always had that question about managing that, but been, like, sitting on that question for two years or something.

10:58

He didn't say hello. He didn't say what the podcast is fucking about. He's like, hey, when you scaled, how do you manage cash flow? Yeah. What's funny? I've gotten into those Sam through my podcast in a little couple hangouts.

He didn't say hello. He didn't say what the podcast is fucking about. He's like, hey, when you scaled, how do you manage cash flow? Yeah. What's funny? I've gotten into those Sam through my podcast in a little couple hangouts.

11:09

It makes sense to me because I think Sam's really good at what he does and he's and he lived that life and he knows he did super well and he knows what the anxiety and, like, the challenges are. Like, you could, you know, I always say you can only

It makes sense to me because I think Sam's really good at what he does and he's and he lived that life and he knows he did super well and he knows what the anxiety and, like, the challenges are. Like, you could, you know, I always say you can only

11:23

my favorite people to talk to are the people that know.

my favorite people to talk to are the people that know.

11:26

Like, I love talking to people that know because they've lived it, not because they read it. It just makes it so much more fun. It's the same way I feel like when I talk, like, I love sports I fully know when I'm talking to an athlete. I don't know. Right. I don't know what's Yeah.

Like, I love talking to people that know because they've lived it, not because they read it. It just makes it so much more fun. It's the same way I feel like when I talk, like, I love sports I fully know when I'm talking to an athlete. I don't know. Right. I don't know what's Yeah.

11:41

I did this,

I did this,

11:42

this thread that went viral on Twitter. It was about Clubhouse And I was like, you know, this was when clubhouse are sort of peaking. And I I said this thing, I was like, it's kinda unpopular because, you know, why should on a startup? You know, it wasn't my intention, but I said, everybody thinks clubhouse is the the next big thing. And I think it's gonna fail, but here's how I think it's gonna go play it out. And I kinda wrote it like an episode of Silicon Valley. Like, I wrote it like Like, you're the CEO. First, you know, Chris Sacca is texting you. This is happening. And I wrote this thing and it went viral. I ended up getting on CNBC. It has, like, I don't know, tens of millions of impressions.

this thread that went viral on Twitter. It was about Clubhouse And I was like, you know, this was when clubhouse are sort of peaking. And I I said this thing, I was like, it's kinda unpopular because, you know, why should on a startup? You know, it wasn't my intention, but I said, everybody thinks clubhouse is the the next big thing. And I think it's gonna fail, but here's how I think it's gonna go play it out. And I kinda wrote it like an episode of Silicon Valley. Like, I wrote it like Like, you're the CEO. First, you know, Chris Sacca is texting you. This is happening. And I wrote this thing and it went viral. I ended up getting on CNBC. It has, like, I don't know, tens of millions of impressions.

12:14

And people are like, oh, man. You're a good writer. Interesting. And I was like, I'm not a good writer. I fucking I built this thing called Blab that was very similar to clubhouse, and I went through this run, and I was getting all this shit. It wasn't anywhere near clubhouse, but I've Yep. You know, their their role was prior. Remember. Yeah. And and so I was like, you know, I I I went through this exact pain. And so I'm just literally telling a story I know of myself, and I'm exaggerating a little bit to make it funny. Has nothing to do with writing. You know what's so crazy about that? I don't know if you can see this. Do you see the goosebumps?

And people are like, oh, man. You're a good writer. Interesting. And I was like, I'm not a good writer. I fucking I built this thing called Blab that was very similar to clubhouse, and I went through this run, and I was getting all this shit. It wasn't anywhere near clubhouse, but I've Yep. You know, their their role was prior. Remember. Yeah. And and so I was like, you know, I I I went through this exact pain. And so I'm just literally telling a story I know of myself, and I'm exaggerating a little bit to make it funny. Has nothing to do with writing. You know what's so crazy about that? I don't know if you can see this. Do you see the goosebumps?

12:43

Yeah. It's it's kinda how I think why I'm a good content producer

Yeah. It's it's kinda how I think why I'm a good content producer

12:47

I literally stay in my fucking lane. I may say the same shit eight thousand seven hundred different ways and that's a little bit of my talent I'm good in incorporating

I literally stay in my fucking lane. I may say the same shit eight thousand seven hundred different ways and that's a little bit of my talent I'm good in incorporating

12:56

contemporary pop culture

contemporary pop culture

12:58

slang

slang

12:59

nuances of the day,

nuances of the day,

13:01

but the reason I think it works for me is similar to you. Like like I have so much conviction in my shit because I'm not guessing out here. Right.

but the reason I think it works for me is similar to you. Like like I have so much conviction in my shit because I'm not guessing out here. Right.

13:10

Yeah. You know, I was watching your, trash talk video on the way here. So if you people haven't seen it, go to go to YouTube. It's fun series, actually. I was watching. I was like, I bet this hits. I couldn't see because I was driving. Stop listening to it. And I'm like, god, this is good content. I was like, I bet this video hits. And, of course, the views were pretty high on it. The view for me and you two, I'm starting it's by far my best show. It's my best content.

Yeah. You know, I was watching your, trash talk video on the way here. So if you people haven't seen it, go to go to YouTube. It's fun series, actually. I was watching. I was like, I bet this hits. I couldn't see because I was driving. Stop listening to it. And I'm like, god, this is good content. I was like, I bet this video hits. And, of course, the views were pretty high on it. The view for me and you two, I'm starting it's by far my best show. It's my best content.

13:32

I immediately I was like I'm hooked. And do you know why I made it?

I immediately I was like I'm hooked. And do you know why I made it?

13:36

Be because I listen to my audience. I read my comments. I read my shit. So what was super awesome was I started getting a lot of emails from people saying yo,

Be because I listen to my audience. I read my comments. I read my shit. So what was super awesome was I started getting a lot of emails from people saying yo,

13:46

You're awesome. I love you but like this whole like, yeah, you put a twenty five thousand dollar check into Twitter. They're like, that doesn't work for me. I don't have twenty five thousand. I'm like, you know, Cool. Let me go even further back in my origin story. What did I do when I dig shit? I fucking went garage selling on Saturday. And sold that shit at baseball card shows or other flea markets on,

You're awesome. I love you but like this whole like, yeah, you put a twenty five thousand dollar check into Twitter. They're like, that doesn't work for me. I don't have twenty five thousand. I'm like, you know, Cool. Let me go even further back in my origin story. What did I do when I dig shit? I fucking went garage selling on Saturday. And sold that shit at baseball card shows or other flea markets on,

14:06

on Sunday. Right.

on Sunday. Right.

14:08

Wait. Wait. Like, by the way, it's more fun. So I I I just sold thirty five hundred dollars worth of old computers, and I got more joy having that thirty five hundred dollars in my Venmo than I did twenty million dollars in my space. This this brother is everything that I believe. I believe the reason I like stuff it's easier is I'm in it for the game. I'm just like you. I could

Wait. Wait. Like, by the way, it's more fun. So I I I just sold thirty five hundred dollars worth of old computers, and I got more joy having that thirty five hundred dollars in my Venmo than I did twenty million dollars in my space. This this brother is everything that I believe. I believe the reason I like stuff it's easier is I'm in it for the game. I'm just like you. I could

14:30

there's no comparison to how I feel when I, in my last episode, I don't know if that's what you're watching. I found

there's no comparison to how I feel when I, in my last episode, I don't know if that's what you're watching. I found

14:37

a bunch of Magna. That's the amount of fun. Right. So for two hundred seventy dollars,

a bunch of Magna. That's the amount of fun. Right. So for two hundred seventy dollars,

14:42

I bought what ends up being about sixty four hundred in eBay post fees

I bought what ends up being about sixty four hundred in eBay post fees

14:47

sales. Right? It's crazy because it's like the thrill to hunt. Like, it was more fun. Even before that. Right? So I watched my drive home from the bank to get to to get it home. I didn't get to that part yet, but I saw that was the title So the the the, you know, some people are like, oh, that's cool. You buy something at two seventy. You've sell for six grand. The part that I was blown away by was the part I was watching, you went to twenty fucking garage sales in a day. And I was just thinking to myself two things. I was like,

sales. Right? It's crazy because it's like the thrill to hunt. Like, it was more fun. Even before that. Right? So I watched my drive home from the bank to get to to get it home. I didn't get to that part yet, but I saw that was the title So the the the, you know, some people are like, oh, that's cool. You buy something at two seventy. You've sell for six grand. The part that I was blown away by was the part I was watching, you went to twenty fucking garage sales in a day. And I was just thinking to myself two things. I was like,

15:13

he made the most kinda like this this channel, this show is basically the most approachable version of entrepreneurship. Like, we we do these segments on the show that people love. That's called, we'll do the billy of the week, which is like a billionaire that we provide sometimes we'll do the hillbilly of the week, which is someone who owns twenty two vending machines that we break down how much money they make. That's fucking so smart. Another one we do is called the blue collar side hustle. It's like, here's something you don't need to be a genius for because sometimes I go off on my crypto shit. And I'll be like, oh, yeah. This is the future. But then sometimes it's like, Hey, you know what you should do? Like, go door to door. You're the same. Pest Control leaves. You know, people love this. I love billy. That's so fucking smart. By the way, that's what I'm living right now. I'm like, can't function because

he made the most kinda like this this channel, this show is basically the most approachable version of entrepreneurship. Like, we we do these segments on the show that people love. That's called, we'll do the billy of the week, which is like a billionaire that we provide sometimes we'll do the hillbilly of the week, which is someone who owns twenty two vending machines that we break down how much money they make. That's fucking so smart. Another one we do is called the blue collar side hustle. It's like, here's something you don't need to be a genius for because sometimes I go off on my crypto shit. And I'll be like, oh, yeah. This is the future. But then sometimes it's like, Hey, you know what you should do? Like, go door to door. You're the same. Pest Control leaves. You know, people love this. I love billy. That's so fucking smart. By the way, that's what I'm living right now. I'm like, can't function because

15:54

I literally, like, looked at my calendar today and I saw we I have this podcast and, obviously, you guys have done a great job and I'm like, fired up about it. But like literally in the back of my brain, I'm like man, I hope they got caught up or something because if I get back that forty five minutes, I can go more on open sea and do a little more research. I'm so enthralled right now in NFL tea life that I'm like every meeting, I'm like cutting five minutes short to like like I'm just but meanwhile,

I literally, like, looked at my calendar today and I saw we I have this podcast and, obviously, you guys have done a great job and I'm like, fired up about it. But like literally in the back of my brain, I'm like man, I hope they got caught up or something because if I get back that forty five minutes, I can go more on open sea and do a little more research. I'm so enthralled right now in NFL tea life that I'm like every meeting, I'm like cutting five minutes short to like like I'm just but meanwhile,

16:17

equally, the only other thing that's got me juiced is garage sale education

equally, the only other thing that's got me juiced is garage sale education

16:22

because I know it can help people and I love it. It's the same game. Do you know,

because I know it can help people and I love it. It's the same game. Do you know,

16:26

do you know American pickers?

do you know American pickers?

16:29

I know that show. Yes. So I used to work on that show. I used to work for Mike Wolf, the main guy in that show. Is that the guy who'd is that the taller guy or the chug Tall guy? The tall guy. And the way it worked is he would go from garage sale to garage sale, not garage sale, barns, and he would buy stuff. And we would buy, like, some cheap stuff something we could sell in the store for fifty bucks. Then we would buy some, like, a old motorcycle. That doesn't work, but it's art. We could sell for twenty grand. And all these people would come in from all over the country the store that I helped to run. And we would probably sell five thousand dollars worth of items, but we would sell probably thirty grand a day of t shirts. And

I know that show. Yes. So I used to work on that show. I used to work for Mike Wolf, the main guy in that show. Is that the guy who'd is that the taller guy or the chug Tall guy? The tall guy. And the way it worked is he would go from garage sale to garage sale, not garage sale, barns, and he would buy stuff. And we would buy, like, some cheap stuff something we could sell in the store for fifty bucks. Then we would buy some, like, a old motorcycle. That doesn't work, but it's art. We could sell for twenty grand. And all these people would come in from all over the country the store that I helped to run. And we would probably sell five thousand dollars worth of items, but we would sell probably thirty grand a day of t shirts. And

17:04

Grand. This freaking business crushed it. But, Sean, you wanna talk about some n n f t stuff. So the I know that excites both you, excites me to you trying to get into it, Sam? Are you, like, digging in a little? No. I I I am. I'm into it. Sean told me what it was, like, a year ago, and he bought, like, some really cool Kobe stuff, and I went and got I I thought it was bad ass. And so, but Sean's, like, really into it. I think he's got a ticker behind him that you could see.

Grand. This freaking business crushed it. But, Sean, you wanna talk about some n n f t stuff. So the I know that excites both you, excites me to you trying to get into it, Sam? Are you, like, digging in a little? No. I I I am. I'm into it. Sean told me what it was, like, a year ago, and he bought, like, some really cool Kobe stuff, and I went and got I I thought it was bad ass. And so, but Sean's, like, really into it. I think he's got a ticker behind him that you could see.

17:28

Yeah. No. This is this is just, you know, my own little I motivate self motivational quote every day or whatever. But I do have this programmed up where it can tell me the price of whatever, you know, Ethereum or you know, whether it's a some old coin or in this case, I star I met the founder of nifty Gateway. And I was like, dude,

Yeah. No. This is this is just, you know, my own little I motivate self motivational quote every day or whatever. But I do have this programmed up where it can tell me the price of whatever, you know, Ethereum or you know, whether it's a some old coin or in this case, I star I met the founder of nifty Gateway. And I was like, dude,

17:45

first is stories hilarious. I don't know if you've met them, but it's two twins. Oh, the Tyler? No. So they It's two twins. That built nifty gateway. They got a fire, but the two twins of both Gemini. That's fucking amazing. And so he this was, like, pretty early in the wave of, like, NFT started getting hotter and hotter What they did, which was smart was they said, look, NFTs have value because they're scarce. But the problem is anyone can make a print a NFT tomorrow is like the fun, but also the there's like an abundance of scarce objects now, right? Yeah. Supply and demand,

first is stories hilarious. I don't know if you've met them, but it's two twins. Oh, the Tyler? No. So they It's two twins. That built nifty gateway. They got a fire, but the two twins of both Gemini. That's fucking amazing. And so he this was, like, pretty early in the wave of, like, NFT started getting hotter and hotter What they did, which was smart was they said, look, NFTs have value because they're scarce. But the problem is anyone can make a print a NFT tomorrow is like the fun, but also the there's like an abundance of scarce objects now, right? Yeah. Supply and demand,

18:15

like, there's such an incredibly fascinating supply and demand game go around. What nifty started doing was they were kind of like, look, what we'll do is we'll be like Christie's. We'll curate. So we'll find the best artists on Instagram, and we'll bring them on. And they've been building up this you know, people did their thing, I think, through through nifty early on. They've been building up a following for ten years just doing free art for the love of the game. On Instagram, and now that there's a way to monetize that audience, monetize that art, they can bring it over here. And so I bought this, like, Kobe, you know, the the forever mom, but I don't know if you're seeing But, basically, I was telling Sam on the pot. I was like, yeah, I just bought this thing for eight hundred dollars. And, you know, he goes through the cycle everybody goes through, which is you bought a file. Like, what why are you buying JPEG? Like, what's that gonna do? Spent eight hundred dollars on this. And I was like, yeah. Actually, I bought five. He was like, you bought five copies of the same fucking thing. And, you know, those sell for ten ten to twenty five k now. And so

like, there's such an incredibly fascinating supply and demand game go around. What nifty started doing was they were kind of like, look, what we'll do is we'll be like Christie's. We'll curate. So we'll find the best artists on Instagram, and we'll bring them on. And they've been building up this you know, people did their thing, I think, through through nifty early on. They've been building up a following for ten years just doing free art for the love of the game. On Instagram, and now that there's a way to monetize that audience, monetize that art, they can bring it over here. And so I bought this, like, Kobe, you know, the the forever mom, but I don't know if you're seeing But, basically, I was telling Sam on the pot. I was like, yeah, I just bought this thing for eight hundred dollars. And, you know, he goes through the cycle everybody goes through, which is you bought a file. Like, what why are you buying JPEG? Like, what's that gonna do? Spent eight hundred dollars on this. And I was like, yeah. Actually, I bought five. He was like, you bought five copies of the same fucking thing. And, you know, those sell for ten ten to twenty five k now. And so

19:05

that was my first flip, basically, my version of the the digital garage sale. Right? That's why I'm so addicted I think. Like, I'm addicted to the

that was my first flip, basically, my version of the the digital garage sale. Right? That's why I'm so addicted I think. Like, I'm addicted to the

19:13

digital garage sale. And so give us, like, your

digital garage sale. And so give us, like, your

19:16

simplified version of the thesis. Cause some people kinda, like, some people love this shit. They're in the weeds. Some people just sit there and eye roll. And then the truth is that there's something really exciting going on, and then there's also a bunch of shit that's gonna go away in a few years, like, it all just for really long. So, what is your take? Yeah. I've been, you know, I'll just well, I'll I'll give you the micro thing on that. I think ninety eight percent of the current projects go to zero. Right.

simplified version of the thesis. Cause some people kinda, like, some people love this shit. They're in the weeds. Some people just sit there and eye roll. And then the truth is that there's something really exciting going on, and then there's also a bunch of shit that's gonna go away in a few years, like, it all just for really long. So, what is your take? Yeah. I've been, you know, I'll just well, I'll I'll give you the micro thing on that. I think ninety eight percent of the current projects go to zero. Right.

19:38

Like, I think it's very it's it to me, it's the most similar thing to,

Like, I think it's very it's it to me, it's the most similar thing to,

19:44

web internet stuff ninety nine two thousand that I remember. I remember being there. I really like I I was me young, so I wasn't as experienced and didn't have as many pattern recognitions and reps. But I had a lot of the good ingredients. Right? And I remember sitting there

web internet stuff ninety nine two thousand that I remember. I remember being there. I really like I I was me young, so I wasn't as experienced and didn't have as many pattern recognitions and reps. But I had a lot of the good ingredients. Right? And I remember sitting there

19:58

and saying, man, a lot of these businesses make no sense.

and saying, man, a lot of these businesses make no sense.

20:02

Like just no sense of like how can they be worth this much money? They're losing so much money and I and I didn't understand Wall Street so I wasn't sure, but when the affirmation of March and April two thousand came along and most things got smoked out,

Like just no sense of like how can they be worth this much money? They're losing so much money and I and I didn't understand Wall Street so I wasn't sure, but when the affirmation of March and April two thousand came along and most things got smoked out,

20:15

it kind of was a monumental moment for me because the only stock that I bought was Amazon.

it kind of was a monumental moment for me because the only stock that I bought was Amazon.

20:22

And and and because I really thought it was like a real business, even though he was losing money, he was losing money in a different way than other things. It had an actual like back to the house and I started like revenue mattered. Like the other ones didn't have fucking revenue. Right. You know, like no customer gave a fuck and I'm always like does the customer care?

And and and because I really thought it was like a real business, even though he was losing money, he was losing money in a different way than other things. It had an actual like back to the house and I started like revenue mattered. Like the other ones didn't have fucking revenue. Right. You know, like no customer gave a fuck and I'm always like does the customer care?

20:38

So

So

20:39

what do I think overall? I think people are grossly underestimating

what do I think overall? I think people are grossly underestimating

20:42

NFTs.

NFTs.

20:43

I think right now people think of them as collectible and are and Flip Game, and for a lot of us that have that American picker garage sale sports cards for me, like, and there's a ton of people that love that, like, that's that's why half of Wall Street That's where they go. Like there's a lot of those people and that's amazing and that's big. That's a big industry. Like over the next fifteen years, big. Collecting flipping. You know, you've got an entire generation of kids that go on Fortnite and Madden and two K and buy digital assets to flex. So that's gonna fucking play out.

I think right now people think of them as collectible and are and Flip Game, and for a lot of us that have that American picker garage sale sports cards for me, like, and there's a ton of people that love that, like, that's that's why half of Wall Street That's where they go. Like there's a lot of those people and that's amazing and that's big. That's a big industry. Like over the next fifteen years, big. Collecting flipping. You know, you've got an entire generation of kids that go on Fortnite and Madden and two K and buy digital assets to flex. So that's gonna fucking play out.

21:14

But I think that's just a nuance of NFTs.

But I think that's just a nuance of NFTs.

21:17

I think people misunderstand the utility nature of smart contracts.

I think people misunderstand the utility nature of smart contracts.

21:20

I believe in the next fifteen years, that that nobody writes a book with a publisher. They do it through an NFT infrastructure. I believe that in fifteen years, nobody launches a record label by having a

I believe in the next fifteen years, that that nobody writes a book with a publisher. They do it through an NFT infrastructure. I believe that in fifteen years, nobody launches a record label by having a

21:32

a record by having a record label give them the bag. They're gonna get it from crowdfunding

a record by having a record label give them the bag. They're gonna get it from crowdfunding

21:37

by selling NFTs and giving a percentage of royalties. I believe that there's not a single sporting event or concert in ten years that the ticket is not an NFT because there's no incentive

by selling NFTs and giving a percentage of royalties. I believe that there's not a single sporting event or concert in ten years that the ticket is not an NFT because there's no incentive

21:48

for that organization and that artist or people to launch it as anything but an n f t because a QR code or a piece of paper means nothing but the n f t, if Luke Adonis drops a hundred points in that game that becomes a forever collectible. There's a trillion fucking dollars worth of of ticket stubs that have sold over the last twenty five years on eBay. Do you know, that all goes to royalties to the person that so what's really fascinating to me, I'll give you a weird one. If you own a home that is wildly unique

for that organization and that artist or people to launch it as anything but an n f t because a QR code or a piece of paper means nothing but the n f t, if Luke Adonis drops a hundred points in that game that becomes a forever collectible. There's a trillion fucking dollars worth of of ticket stubs that have sold over the last twenty five years on eBay. Do you know, that all goes to royalties to the person that so what's really fascinating to me, I'll give you a weird one. If you own a home that is wildly unique

22:17

and is a twenty five million dollar home on a beach or something wild, right? You n f t that fucking home right now put into the smart contract that you get one percent of every transaction of this home in perpetuity and the first person that's gonna buy it from you is gonna be fine with that. They don't give a fuck because these things are long leads. Right? You buy it. You sit on it for thirteen, fifteen years. So like there's so much that NFT block chain realities are gonna bring that I think people are underestimating

and is a twenty five million dollar home on a beach or something wild, right? You n f t that fucking home right now put into the smart contract that you get one percent of every transaction of this home in perpetuity and the first person that's gonna buy it from you is gonna be fine with that. They don't give a fuck because these things are long leads. Right? You buy it. You sit on it for thirteen, fifteen years. So like there's so much that NFT block chain realities are gonna bring that I think people are underestimating

22:45

it. You wanna you wanna, yeah,

it. You wanna you wanna, yeah,

22:47

hedge on. I'll tell him this idea we had. Great minds think alike. A few months ago few months ago, we're we're shooting shit before an episode, and we we don't tell each other what we're gonna talk about. It's like, yo, I'm bringing three I'm bringing three pieces of heat. You're gonna react to it. I gotta know my shit. You have to be able to react and that people like that. People like the reaction. It's We've all already know it's like He can't fuck that. The worst part of a podcast is, hey. Do you know this? Yes?

hedge on. I'll tell him this idea we had. Great minds think alike. A few months ago few months ago, we're we're shooting shit before an episode, and we we don't tell each other what we're gonna talk about. It's like, yo, I'm bringing three I'm bringing three pieces of heat. You're gonna react to it. I gotta know my shit. You have to be able to react and that people like that. People like the reaction. It's We've all already know it's like He can't fuck that. The worst part of a podcast is, hey. Do you know this? Yes?

23:09

Okay. Well, let me explain it because I'm not actually asking you motherfucker messing with Right? I'm trying to present this here. So one of the ideas that I brought on was that I noticed that Michael Jordan's house had been sitting on the market has sat on the market. His house in Chicago, that's got the twenty three emblem on the gate.

Okay. Well, let me explain it because I'm not actually asking you motherfucker messing with Right? I'm trying to present this here. So one of the ideas that I brought on was that I noticed that Michael Jordan's house had been sitting on the market has sat on the market. His house in Chicago, that's got the twenty three emblem on the gate.

23:26

It's got, like, a basketball court inside. Got everything.

It's got, like, a basketball court inside. Got everything.

23:29

And, it's been sitting on the map market for years, and the price has been dropping. I think I I don't know what it started at. I think something like twenty million. It then went down to fifteen, fourteenth, and it's, like, So I came on the bottom. I was like, dude, I think we could buy Michael Jordan's house for ten million dollars. Wow. And I was like, you know, so we could kind of, like, do the you know, the way that, you know, what normally somebody would do this is, alright, do I have that kinda f u money to go buy Michael Jordan's house? My wife doesn't kill Or do I go, you know, like, raise a fun amongst, you know, a few back alley conversations at dinners with some people to a rich? I said, or we could just get podcast, we could crowd fund ten million dollars. Yep. As soon and we could basically fractional we could do fractional on either through an NFT or on Raleigh Road or whatever. I was like, let's buy Marco Jordan's house. And we start and this went viral a little bit in our world. Like,

And, it's been sitting on the map market for years, and the price has been dropping. I think I I don't know what it started at. I think something like twenty million. It then went down to fifteen, fourteenth, and it's, like, So I came on the bottom. I was like, dude, I think we could buy Michael Jordan's house for ten million dollars. Wow. And I was like, you know, so we could kind of, like, do the you know, the way that, you know, what normally somebody would do this is, alright, do I have that kinda f u money to go buy Michael Jordan's house? My wife doesn't kill Or do I go, you know, like, raise a fun amongst, you know, a few back alley conversations at dinners with some people to a rich? I said, or we could just get podcast, we could crowd fund ten million dollars. Yep. As soon and we could basically fractional we could do fractional on either through an NFT or on Raleigh Road or whatever. I was like, let's buy Marco Jordan's house. And we start and this went viral a little bit in our world. Like,

24:14

in my head, you listened to every episode religiously. It hits your phone you you say cancel, you know, clear my calendar. I need to go listen to this. I know you probably didn't, but that was an idea we had a few months ago. So how would that play out in the NFT world? So walk us through that.

in my head, you listened to every episode religiously. It hits your phone you you say cancel, you know, clear my calendar. I need to go listen to this. I know you probably didn't, but that was an idea we had a few months ago. So how would that play out in the NFT world? So walk us through that.

24:29

You guys and now it sounds like it went viral and you're like that's exactly what should happen. Like, I think that's you can't imagine, and I'm a man who tends to Like I don't love that many ideas.

You guys and now it sounds like it went viral and you're like that's exactly what should happen. Like, I think that's you can't imagine, and I'm a man who tends to Like I don't love that many ideas.

24:41

Right. Really, I mean that. I love execution. I think a lot of people can execute a B and C idea and do great.

Right. Really, I mean that. I love execution. I think a lot of people can execute a B and C idea and do great.

24:48

But to say I love an idea is rare and that's why I think I've done really well. Like I really bet when I love something and it's worked for me And I've lost sometimes because the executor couldn't do it. Yo Bongo was my favorite investment.

But to say I love an idea is rare and that's why I think I've done really well. Like I really bet when I love something and it's worked for me And I've lost sometimes because the executor couldn't do it. Yo Bongo was my favorite investment.

25:00

It was a precursor to Tinder in a lot of ways. Caleb and the team there just couldn't get it there. They didn't execute which is okay. But but when I tell you I love the idea of buying Michael Jordan's house,

It was a precursor to Tinder in a lot of ways. Caleb and the team there just couldn't get it there. They didn't execute which is okay. But but when I tell you I love the idea of buying Michael Jordan's house,

25:11

so much because I know that

so much because I know that

25:15

you can literally arbitrage it in perpetuity.

you can literally arbitrage it in perpetuity.

25:19

Like I you guys are people that can garner attention and promote. So it's worth so much more to you than somebody else. I could see the entire entrepreneurial

Like I you guys are people that can garner attention and promote. So it's worth so much more to you than somebody else. I could see the entire entrepreneurial

25:30

ecosystem

ecosystem

25:31

renting out the basketball court game like like you can run a real business now Now back to my big point about unique property. I think this is gonna change the real estate industry.

renting out the basketball court game like like you can run a real business now Now back to my big point about unique property. I think this is gonna change the real estate industry.

25:42

The fact that you could put you guys are young dudes, you put a two percent royalty in perpetuity on that home. Right. You sell it to the next person for nine million. Let alone twelve million. Right? Let's just play.

The fact that you could put you guys are young dudes, you put a two percent royalty in perpetuity on that home. Right. You sell it to the next person for nine million. Let alone twelve million. Right? Let's just play.

25:53

You guys are locked. Your great grandchildren,

You guys are locked. Your great grandchildren,

25:56

great great great grandchildren are like, our fucking great great great great grandfathers are fucking geniuses. We just got a fucking eight hundred thousand dollar checking the mail or eighty thousand, whatever it ends up being. I do think in the next five years, there will be a uh-huh. To what NFT blockchain

great great great grandchildren are like, our fucking great great great great grandfathers are fucking geniuses. We just got a fucking eight hundred thousand dollar checking the mail or eighty thousand, whatever it ends up being. I do think in the next five years, there will be a uh-huh. To what NFT blockchain

26:13

smart contracts mean, and I think it will trickle into real estate. People will buy unique properties

smart contracts mean, and I think it will trickle into real estate. People will buy unique properties

26:19

and I think they're gonna make incredible

and I think they're gonna make incredible

26:21

in perpetuity moneys that maybe they themselves won't get the crazy because you know how often the houses turn

in perpetuity moneys that maybe they themselves won't get the crazy because you know how often the houses turn

26:28

per se But, man, it listen.

per se But, man, it listen.

26:31

If you're listening to this right now, listen, if I I've got a real good sense to who listens to this because you guys got a lot of fans. You are either there or you are spying to be there from a professional standpoint

If you're listening to this right now, listen, if I I've got a real good sense to who listens to this because you guys got a lot of fans. You are either there or you are spying to be there from a professional standpoint

26:42

for the people that are listening right now who've been fortunate And we're sitting this weird moment right now because of crypto and NFT where there's some people that have really come into some real money in like,

for the people that are listening right now who've been fortunate And we're sitting this weird moment right now because of crypto and NFT where there's some people that have really come into some real money in like,

26:53

making a very smart play if you're sitting with some money, you know, these are the things you're thinking about like what can I do that like is fun for me but also leaves for my generational wealth

making a very smart play if you're sitting with some money, you know, these are the things you're thinking about like what can I do that like is fun for me but also leaves for my generational wealth

27:04

I wanna do shit that still is good? Like the house is perfect, right? Because it'll be fun for you sixteen or two or nine weeks a year, but you're also creating something that's an asset Let me say it one more time in

I wanna do shit that still is good? Like the house is perfect, right? Because it'll be fun for you sixteen or two or nine weeks a year, but you're also creating something that's an asset Let me say it one more time in

27:16

perpetuity.

perpetuity.

27:18

Right. Like, once it goes on there and gets n f t'd, it's n f t'd. Right. It is a contract.

Right. Like, once it goes on there and gets n f t'd, it's n f t'd. Right. It is a contract.

27:25

Like, there's the a b a team. Do you know the story about the a b a team from Saint Louis? No. MBA and e a. Yeah. Yeah. Yeah. You know, this could say, this is epic. They merged the leagues

Like, there's the a b a team. Do you know the story about the a b a team from Saint Louis? No. MBA and e a. Yeah. Yeah. Yeah. You know, this could say, this is epic. They merged the leagues

27:34

the St. Louis team is out

the St. Louis team is out

27:37

and the fuckers like fuck you. We're not signing the deal. And so what they did was they they was like I don't know what the finite details were, but they needed them to sign off to make the merger happen.

and the fuckers like fuck you. We're not signing the deal. And so what they did was they they was like I don't know what the finite details were, but they needed them to sign off to make the merger happen.

27:48

And they tell them that your franchise does in advance because we're folding some.

And they tell them that your franchise does in advance because we're folding some.

27:52

They they they fight they fight they fight because they really loved basketball. They're like New York like Shmata guys who bought like TV, right?

They they they fight they fight they fight because they really loved basketball. They're like New York like Shmata guys who bought like TV, right?

28:00

At the end they go, okay. Well, if that's the case, you have to we have to be treated financially

At the end they go, okay. Well, if that's the case, you have to we have to be treated financially

28:06

as the at the time, the twenty six or the twenty second or the twenty fourth NBA franchise.

as the at the time, the twenty six or the twenty second or the twenty fourth NBA franchise.

28:11

And in perpetuity,

And in perpetuity,

28:13

we get the economic split for that. So we're out of the league, but economy

we get the economic split for that. So we're out of the league, but economy

28:17

that we get it. And so as the league I mean, I think they made like a billion dollars or something. It was two two brothers, right? Right. That's exactly what I think. They were two brothers. I think they like made like hundreds of millions. Hundreds of millions when that was like a different number over those 70s, 80s and 90s. I do think they got bought out. Like, the grandkids got bought out by the NBA

that we get it. And so as the league I mean, I think they made like a billion dollars or something. It was two two brothers, right? Right. That's exactly what I think. They were two brothers. I think they like made like hundreds of millions. Hundreds of millions when that was like a different number over those 70s, 80s and 90s. I do think they got bought out. Like, the grandkids got bought out by the NBA

28:37

like before the last big deal, but like, wow.

like before the last big deal, but like, wow.

28:41

Unbelievable.

Unbelievable.

28:42

Do you,

Do you,

28:43

go ahead, Sean. I was just gonna say, you were talking about NFT. Another, I think another NFT use case that why I like when talking about it with you versus, like, we've had a bunch of crypto heads on here. Mhmm. You know,

go ahead, Sean. I was just gonna say, you were talking about NFT. Another, I think another NFT use case that why I like when talking about it with you versus, like, we've had a bunch of crypto heads on here. Mhmm. You know,

28:54

super geniuses like biology and others and, you know, one challenge is If our audience is a guy who owns his own marketing agency in Saint Louis, he's sort of like, okay. Yeah. What does this mean? Yeah. Like, I don't want the how. I want the what? Does this mean? And what does it mean for me? Exactly. And to me, when I talk about NFTs, I think about the fashion industry. I think about why somebody owns a Rolex,

super geniuses like biology and others and, you know, one challenge is If our audience is a guy who owns his own marketing agency in Saint Louis, he's sort of like, okay. Yeah. What does this mean? Yeah. Like, I don't want the how. I want the what? Does this mean? And what does it mean for me? Exactly. And to me, when I talk about NFTs, I think about the fashion industry. I think about why somebody owns a Rolex,

29:16

I think about social media, like like

I think about social media, like like

29:19

how about this? You know how everyone's like social media is full of shit. Like everyone takes photos and fakes it. You know what's gonna be a much better social identity? What tokens do you have in your wallet publicly? Yes.

how about this? You know how everyone's like social media is full of shit. Like everyone takes photos and fakes it. You know what's gonna be a much better social identity? What tokens do you have in your wallet publicly? Yes.

29:30

Dude, I was thinking about this yesterday.

Dude, I was thinking about this yesterday.

29:34

Yeah. Like my public wallet is gonna represent me because it's not only gonna be like what I believe in crypto punks, you know, my V Friends collection, like, but it's also gonna be like all my Jets tickets and I'll give you a good one. I haven't mentioned Dave Matthews publicly in my entire life, but if somebody went in my if this was going on for thirty years of like every day on Twitter, I probably get a Gary, you went to Dave Matthews New Year's ninety nine Madison Square Garden. I'm like, oh yeah, my friend Tokyo Joe loved it. Like, like, you know, it's a truth indicator.

Yeah. Like my public wallet is gonna represent me because it's not only gonna be like what I believe in crypto punks, you know, my V Friends collection, like, but it's also gonna be like all my Jets tickets and I'll give you a good one. I haven't mentioned Dave Matthews publicly in my entire life, but if somebody went in my if this was going on for thirty years of like every day on Twitter, I probably get a Gary, you went to Dave Matthews New Year's ninety nine Madison Square Garden. I'm like, oh yeah, my friend Tokyo Joe loved it. Like, like, you know, it's a truth indicator.

30:04

And by the way, one last point,

And by the way, one last point,

30:06

This is what really confuses people.

This is what really confuses people.

30:09

Every I'm gonna give you such a clear picture that I think will help people. Every one of you has an aunt, uncle, niece, nephew, friend, grandma, when you go into their house, they collect marbles. They collect little miniature elephants. They collect magnets.

Every I'm gonna give you such a clear picture that I think will help people. Every one of you has an aunt, uncle, niece, nephew, friend, grandma, when you go into their house, they collect marbles. They collect little miniature elephants. They collect magnets.

30:23

Every state they go to, they pick up a match box. Humans

Every state they go to, they pick up a match box. Humans

30:27

humans

humans

30:27

are inherently

are inherently

30:29

hoarding

hoarding

30:30

assets

assets

30:31

and we use them for ourselves because we like it. We get caught up in the nostalgia and the story. And we use it to flex.

and we use them for ourselves because we like it. We get caught up in the nostalgia and the story. And we use it to flex.

30:37

Yep. Flexing a painting or your winnie the pooh collection that's epic in your house is kinda hard except for the people that come through.

Yep. Flexing a painting or your winnie the pooh collection that's epic in your house is kinda hard except for the people that come through.

30:44

The blockchain is gonna accelerate

The blockchain is gonna accelerate

30:47

accelerate at a scale. Correct. The way I thought that it would accelerate communication with social And that's why I think people are underestimating

accelerate at a scale. Correct. The way I thought that it would accelerate communication with social And that's why I think people are underestimating

30:54

me. The first internet

me. The first internet

30:56

collected the information.

collected the information.

30:58

The second internet

The second internet

31:00

created the framework for communication.

created the framework for communication.

31:03

Right?

Right?

31:04

This third thing, this web three NFT thing,

This third thing, this web three NFT thing,

31:07

it's going to capture the consumerization

it's going to capture the consumerization

31:10

of assets

of assets

31:11

and the stakes are fucking high. And with your deal, the the new

and the stakes are fucking high. And with your deal, the the new

31:15

the the Gary what what was it called? B Friends? B Friends. Do you do you, you offer, a conference a year. Are you gonna do that forever or is there a timeline on that? I wanted to so my this is pretty interesting because I've I've done it in couple shows, but with you guys, it's

the the Gary what what was it called? B Friends? B Friends. Do you do you, you offer, a conference a year. Are you gonna do that forever or is there a timeline on that? I wanted to so my this is pretty interesting because I've I've done it in couple shows, but with you guys, it's

31:31

people like this. So do you wanna host it at Michael Jordan's house? Cause we'll let you do it, my friend. We can help you host it at Michael Jordan's house. My guy. Listen. So

people like this. So do you wanna host it at Michael Jordan's house? Cause we'll let you do it, my friend. We can help you host it at Michael Jordan's house. My guy. Listen. So

31:41

for the hardest core

for the hardest core

31:43

consumers of my content,

consumers of my content,

31:45

be friends made so much sense. Why? The amount of times I reference Walt Disney and Vince McMan, character creation,

be friends made so much sense. Why? The amount of times I reference Walt Disney and Vince McMan, character creation,

31:51

building Vayner X to buy nostalgic IP. I'm gonna refurbish storytelling Saturday morning cartoons, all the shit behind me in my office, right? Like wrestling and thundercats and transformers

building Vayner X to buy nostalgic IP. I'm gonna refurbish storytelling Saturday morning cartoons, all the shit behind me in my office, right? Like wrestling and thundercats and transformers

32:03

So I'm just so affected by pop culture and all that my whole life and like I wanted to buy like animal crackers from Mondelez and I was gonna turn into Madagascar.

So I'm just so affected by pop culture and all that my whole life and like I wanted to buy like animal crackers from Mondelez and I was gonna turn into Madagascar.

32:12

I've been like in this place forever, right? As a matter of fact, you know what B Friends is? Two years ago, I was gonna launch a toy line called workplace warriors were little desk toys

I've been like in this place forever, right? As a matter of fact, you know what B Friends is? Two years ago, I was gonna launch a toy line called workplace warriors were little desk toys

32:23

with what basically became these characters. So for me, I see NFPs. I have my I've been like kind of like flirting in the winter. I have my crazy Eureka like, no no no. This is the fucking it, it, right? Moment. I bought ETH a long time ago, Aaron battalion shout out over CTO living social got me on in twenty fifteen, sixteen. I've been watching,

with what basically became these characters. So for me, I see NFPs. I have my I've been like kind of like flirting in the winter. I have my crazy Eureka like, no no no. This is the fucking it, it, right? Moment. I bought ETH a long time ago, Aaron battalion shout out over CTO living social got me on in twenty fifteen, sixteen. I've been watching,

32:41

but I wait to the consumer, the normal shit, the marketing agency St. Louis moment, not the fucking hardcore infrastructure, nerd shit. That's just not my jam. Right?

but I wait to the consumer, the normal shit, the marketing agency St. Louis moment, not the fucking hardcore infrastructure, nerd shit. That's just not my jam. Right?

32:51

So

So

32:53

I go fuck man.

I go fuck man.

32:55

I'm gonna build the next Pokemon

I'm gonna build the next Pokemon

32:57

Harry Potter transformers,

Harry Potter transformers,

32:59

but ninety nine point nine percent of the world's not gonna believe me.

but ninety nine point nine percent of the world's not gonna believe me.

33:03

So let let me launch this program and show people that you can do a lot more than just have pictures on it. Right. So to your point, Sam, like, I'm like, so the answer's it's a three year contract.

So let let me launch this program and show people that you can do a lot more than just have pictures on it. Right. So to your point, Sam, like, I'm like, so the answer's it's a three year contract.

33:13

Vifran series one says you get a conference ticket to v con twenty twenty two, twenty twenty three, twenty twenty four.

Vifran series one says you get a conference ticket to v con twenty twenty two, twenty twenty three, twenty twenty four.

33:20

Right? I'll figure shit out after the fact, but

Right? I'll figure shit out after the fact, but

33:23

I knew that that would have such inherent value that people would lock in for that. But basically what I was trying to do is trick, this is the word I would use, trick my hardest core advocates

I knew that that would have such inherent value that people would lock in for that. But basically what I was trying to do is trick, this is the word I would use, trick my hardest core advocates

33:34

by giving them an asset. I knew v friends

by giving them an asset. I knew v friends

33:37

the original thing I just launched as kind of like the original Disney sells. You know those things that sell for like a trillion that were like the Andrew Snow White in the forties like if I pull off what I think I can pull off stuffed animals, toys, trading cards, movies, video games over the next forty years, This original NFT

the original thing I just launched as kind of like the original Disney sells. You know those things that sell for like a trillion that were like the Andrew Snow White in the forties like if I pull off what I think I can pull off stuffed animals, toys, trading cards, movies, video games over the next forty years, This original NFT

33:56

has real potential and I wanted to create

has real potential and I wanted to create

33:59

a thing that wouldn't make my biggest, earliest supporters

a thing that wouldn't make my biggest, earliest supporters

34:02

trade it. You look at board ape. You look at me biz. You look at these epic projects that are killing right now. People are trading.

trade it. You look at board ape. You look at me biz. You look at these epic projects that are killing right now. People are trading.

34:08

I wanted I wanted people to be locked in.

I wanted I wanted people to be locked in.

34:12

So that by the time the three years are over, they're like, wait a minute, I'm never selling this because I wanted them to benefit the most. And the data backs this up. So right now, if I go on crypto slam,

So that by the time the three years are over, they're like, wait a minute, I'm never selling this because I wanted them to benefit the most. And the data backs this up. So right now, if I go on crypto slam,

34:21

If you you guys don't know, there's cryptoslime dot I o, easy little aggregator of NFT projects. I think you guys are, like, number eight. Okay. So you're number eight. In the last twenty four hours. Last twenty four. Yeah. Sorry. It's a twenty four hour rolling scoreboard, but you can do You can do up top. It's got all the stuff. Yeah. So we can do, like, let's say thirty days. Alright. So thirty days, you're number twelve. Last thirty days, about twelve million of sales volume of transaction volume. And the funny thing is if you go through all the other ones, crypto punks, mebits, all

If you you guys don't know, there's cryptoslime dot I o, easy little aggregator of NFT projects. I think you guys are, like, number eight. Okay. So you're number eight. In the last twenty four hours. Last twenty four. Yeah. Sorry. It's a twenty four hour rolling scoreboard, but you can do You can do up top. It's got all the stuff. Yeah. So we can do, like, let's say thirty days. Alright. So thirty days, you're number twelve. Last thirty days, about twelve million of sales volume of transaction volume. And the funny thing is if you go through all the other ones, crypto punks, mebits, all

34:47

these They have somewhere between thousands or tens of thousands or, you know, top one Xfinity as quarter million buyers that are doing these number doing these transactions.

these They have somewhere between thousands or tens of thousands or, you know, top one Xfinity as quarter million buyers that are doing these number doing these transactions.

34:56

V frames is like an outlier. It's like three hundred people

V frames is like an outlier. It's like three hundred people

35:00

with five hundred eighty transactions. What that tells me is that there is a small group of hardcore people

with five hundred eighty transactions. What that tells me is that there is a small group of hardcore people

35:05

who are not looking to flip this rapidly for a quick buck because they believe in you, they believe in the utility value of the conference. So I like that because it's different. And you're you're pushing it more more. At this point, I think I've been very aggressive at this. I'm like, do not bet against me. I'm gonna fucking build transformers. Like

who are not looking to flip this rapidly for a quick buck because they believe in you, they believe in the utility value of the conference. So I like that because it's different. And you're you're pushing it more more. At this point, I think I've been very aggressive at this. I'm like, do not bet against me. I'm gonna fucking build transformers. Like

35:22

like, and I so I think a lot of people are holding now be more you know, the conference is gonna be epic and I'm gonna come through, but I think

like, and I so I think a lot of people are holding now be more you know, the conference is gonna be epic and I'm gonna come through, but I think

35:29

I think I think they're betting on my propaganda right now when I'm gonna come through. It's like Bitcoin. The thing that gets it, like, early days Bitcoin

I think I think they're betting on my propaganda right now when I'm gonna come through. It's like Bitcoin. The thing that gets it, like, early days Bitcoin

35:37

people who bought in were because they were anarchist crypto nerds. Yes. It's like they they needed to you need the the first people to buy in for one reason. And the second people, you know, the speculators. You got it. And then it's like, everybody's got the damn things, we all speculated on it. Now we can just use it as a medium of exchange. So we're So what's interesting about NFTs

people who bought in were because they were anarchist crypto nerds. Yes. It's like they they needed to you need the the first people to buy in for one reason. And the second people, you know, the speculators. You got it. And then it's like, everybody's got the damn things, we all speculated on it. Now we can just use it as a medium of exchange. So we're So what's interesting about NFTs

35:54

more so than Bitcoin today, and obviously things will evolve, it's just functional. Yeah. Like, v v v con

more so than Bitcoin today, and obviously things will evolve, it's just functional. Yeah. Like, v v v con

36:02

makes it function like they're about to get very functional.

makes it function like they're about to get very functional.

36:05

Right. Like the the functionality is gonna be extraordinary.

Right. Like the the functionality is gonna be extraordinary.

36:09

Right. And so, so I like V friends. I think V friends is cool. I told my guy before this pot. I was like, oh, I'm gonna talk to Gary today.

Right. And so, so I like V friends. I think V friends is cool. I told my guy before this pot. I was like, oh, I'm gonna talk to Gary today.

36:16

You know, let's pick up a v friend. Like, go go get me one off the floor there. I appreciate it. And he's like, cool. The floor price is like, get it at seventeen grand now. I was like, oh, okay. Woah. Alright. Alright. Let's, we don't like Gary that much. I was, like, I was, like, I'm gonna do it, but that is not what I expected. I was, like, that's interesting. That really kinda, like, opened my eyes. In fact, the last few days, you've been seeing so I wanna bring back one thing you talked about, which is your wallet is gonna be a new type of profile. It's gonna be a new place to flex. It's gonna be a new place to learn about somebody. In a real way, like, like, the only reason I'm in is

You know, let's pick up a v friend. Like, go go get me one off the floor there. I appreciate it. And he's like, cool. The floor price is like, get it at seventeen grand now. I was like, oh, okay. Woah. Alright. Alright. Let's, we don't like Gary that much. I was, like, I was, like, I'm gonna do it, but that is not what I expected. I was, like, that's interesting. That really kinda, like, opened my eyes. In fact, the last few days, you've been seeing so I wanna bring back one thing you talked about, which is your wallet is gonna be a new type of profile. It's gonna be a new place to flex. It's gonna be a new place to learn about somebody. In a real way, like, like, the only reason I'm in is

36:46

that Right. And then the I think utility is going the other way. You can filter your face. You can do many things to get non verifiable there. You know, you know, it's really interesting.

that Right. And then the I think utility is going the other way. You can filter your face. You can do many things to get non verifiable there. You know, you know, it's really interesting.

36:55

The argument of like us controlling our narrative because everyone's become the PR agent of themselves.

The argument of like us controlling our narrative because everyone's become the PR agent of themselves.

37:01

Versus

Versus

37:02

the black and white public data of what we buy. Now don't forget, for everyone who's scared and loves privacy, you don't have to share your wallet.

the black and white public data of what we buy. Now don't forget, for everyone who's scared and loves privacy, you don't have to share your wallet.

37:10

Right. It's just that my

Right. It's just that my

37:12

my argument

my argument

37:14

is I was there for my space two thousand four when everyone's like, people are gonna get raped at the mall and kidnapping. You know, I was like, I think it's gonna go this way and now it is. Right? Everyone's in. I think that's what's gonna happen with NFTs.

is I was there for my space two thousand four when everyone's like, people are gonna get raped at the mall and kidnapping. You know, I was like, I think it's gonna go this way and now it is. Right? Everyone's in. I think that's what's gonna happen with NFTs.

37:27

Like, you've got the hardcore people that I get on Zoom with, like just chopping and they've got literally like voice deactivators and like just insane. I don't know who they are. Like every every day

Like, you've got the hardcore people that I get on Zoom with, like just chopping and they've got literally like voice deactivators and like just insane. I don't know who they are. Like every every day

37:36

the masses are coming, and they're in the public wallet, the rainbow wallet that got ETH world, and I think that's where it's going. You, so you you you've been talking about buying brands and putting them through Vayner for I mean, you in, like, year three, four of of the company. You I mean, you've been saying that whole spiel for, long time. I first of all,

the masses are coming, and they're in the public wallet, the rainbow wallet that got ETH world, and I think that's where it's going. You, so you you you've been talking about buying brands and putting them through Vayner for I mean, you in, like, year three, four of of the company. You I mean, you've been saying that whole spiel for, long time. I first of all,

37:56

you have you haven't done it yet. When are you gonna do it? And second of all, I think that this putting him through the the NFT thing is

you have you haven't done it yet. When are you gonna do it? And second of all, I think that this putting him through the the NFT thing is

38:03

significantly

significantly

38:04

better than the old model that I bet you were planning on doing of, like, little, you know, we could put them through the the Vayner media

better than the old model that I bet you were planning on doing of, like, little, you know, we could put them through the the Vayner media

38:11

machine. Yep. Machine. You you got it. Like, I mean, I would much rather buy an old, like, a nineties brand and do this because I'm looking at who the biggest, brands are on on crypto site. I mean, sports, sports companies. Yeah. I mean, I think you can do brands. They're gonna be better. When are you finally gonna execute on that and and pull the trick because you've been talking about it for a long time. I'm excited to see it happen. I'm on, Sherry.

machine. Yep. Machine. You you got it. Like, I mean, I would much rather buy an old, like, a nineties brand and do this because I'm looking at who the biggest, brands are on on crypto site. I mean, sports, sports companies. Yeah. I mean, I think you can do brands. They're gonna be better. When are you finally gonna execute on that and and pull the trick because you've been talking about it for a long time. I'm excited to see it happen. I'm on, Sherry.

38:34

Well, it's like no. Like, dude, why do you need fucking fifth fifteen hundred

Well, it's like no. Like, dude, why do you need fucking fifth fifteen hundred

38:38

employees still. Like,

employees still. Like,

38:40

you built that machine. It's bad ass. Do the other thing now. Yeah. You'll appreciate it. I think that's an incredibly strong observation from the outside. I just know how you know you know what like it's a version of golden handcuffs.

you built that machine. It's bad ass. Do the other thing now. Yeah. You'll appreciate it. I think that's an incredibly strong observation from the outside. I just know how you know you know what like it's a version of golden handcuffs.

38:52

Like instead of like selling your company you have to be stuck or or like you have a big salary

Like instead of like selling your company you have to be stuck or or like you have a big salary

38:57

I just know I'm so fucking close for it actually being a deaf star versus like yeah, it's a better badass machine than anybody else's got. Like I feel that. Like truly I do. I'm like, I got a better machine than the other fucking five hundred people I admire that I think have this down, but it's like but it's

I just know I'm so fucking close for it actually being a deaf star versus like yeah, it's a better badass machine than anybody else's got. Like I feel that. Like truly I do. I'm like, I got a better machine than the other fucking five hundred people I admire that I think have this down, but it's like but it's

39:13

so

so

39:14

It's like so close to being two times better and four times better and the way I scratched my itch was

It's like so close to being two times better and four times better and the way I scratched my itch was

39:21

resi the restaurant app which I had a major exit with empathy wines which like I was creating and now V Friends and like the V Friends thing is really fucking with me because I'm like

resi the restaurant app which I had a major exit with empathy wines which like I was creating and now V Friends and like the V Friends thing is really fucking with me because I'm like

39:31

you know, oh by the way, he said, you'll appreciate this. I had one executed

you know, oh by the way, he said, you'll appreciate this. I had one executed

39:35

four years ago signed and they pulled out late and kind of had like a claws in there that allowed them to. And I feel good about this publicly.

four years ago signed and they pulled out late and kind of had like a claws in there that allowed them to. And I feel good about this publicly.

39:43

I have animal crackers bought. I mentioned it slightly quickly when I was talking. I had it. And I fucking have the master fucking plan. It was a cookie brand. I was gonna make it healthier to be on trend, but what I was really gonna do was turn it into an animated film and build up make the lion like fucking Larry the lion. Like I was it was kind of v friendly

I have animal crackers bought. I mentioned it slightly quickly when I was talking. I had it. And I fucking have the master fucking plan. It was a cookie brand. I was gonna make it healthier to be on trend, but what I was really gonna do was turn it into an animated film and build up make the lion like fucking Larry the lion. Like I was it was kind of v friendly

40:01

now.

now.

40:03

Listen, ultimately, I think I'm in a place in Microw. I'm young enough at forty five have the leverage, have the infrastructure, but I think I'm gonna do a whole bunch of everything. Right? I think I can build a studio like Pixar with B Friends at the forefront and do other shit. And I think I can buy champion when it gets cold again and refurbish it in thirteen years? Because I like both of those things. And I'm gonna try to get for both. How much could you have bought animal crackers for?

Listen, ultimately, I think I'm in a place in Microw. I'm young enough at forty five have the leverage, have the infrastructure, but I think I'm gonna do a whole bunch of everything. Right? I think I can build a studio like Pixar with B Friends at the forefront and do other shit. And I think I can buy champion when it gets cold again and refurbish it in thirteen years? Because I like both of those things. And I'm gonna try to get for both. How much could you have bought animal crackers for?

40:26

Forty eight, I think the deal was at at the time. No, shit. Yeah. What was the revenue?

Forty eight, I think the deal was at at the time. No, shit. Yeah. What was the revenue?

40:32

I hate making up shit. I genuinely don't remember. I remember the number pretty good. Oh, do you remember around the multiple?

I hate making up shit. I genuinely don't remember. I remember the number pretty good. Oh, do you remember around the multiple?

40:39

It was like nothing. It was like fucking

It was like nothing. It was like fucking

40:41

But you're valuing the IP, not the core business at that stage? No. They were like just fucking it was dead. They're like Right. We, like, they didn't give a they and, like, we're gonna use it as a proxy to teach them how to do it with their, like, it was fucking set up. Well, you did it with, well, nill away first.

But you're valuing the IP, not the core business at that stage? No. They were like just fucking it was dead. They're like Right. We, like, they didn't give a they and, like, we're gonna use it as a proxy to teach them how to do it with their, like, it was fucking set up. Well, you did it with, well, nill away first.

40:56

I mean, from a marketing standpoint, we crushed it there. And, you know, I I really scratched my itch with Kay Swiss.

I mean, from a marketing standpoint, we crushed it there. And, you know, I I really scratched my itch with Kay Swiss.

41:02

Kay Swiss was fucking finished dead done. What happened to him? Something happened recently. Right? The re We've sold to a Chinese apparel company. That's right. Case Swiss was at the forefront of that leverage. We fucking exploded. Not only did we sell a fuckload of Gary B sneakers, the residual effect on the brand was very real. That was that's the closest I've come to like testing my machine. Only difference was it was a fake test because I was so involved with it in the face. My plan is not to be that. As a matter of fact, the best part of beef friends for me

Kay Swiss was fucking finished dead done. What happened to him? Something happened recently. Right? The re We've sold to a Chinese apparel company. That's right. Case Swiss was at the forefront of that leverage. We fucking exploded. Not only did we sell a fuckload of Gary B sneakers, the residual effect on the brand was very real. That was that's the closest I've come to like testing my machine. Only difference was it was a fake test because I was so involved with it in the face. My plan is not to be that. As a matter of fact, the best part of beef friends for me

41:31

is Gary Vee has been the catalyst for all the shit I'm passionate about, like, work ethic, patient. I'm

is Gary Vee has been the catalyst for all the shit I'm passionate about, like, work ethic, patient. I'm

41:38

so that I'm gonna be over the next three years be able to go a little bit more in the backdrop and let these and let these characters take over for me as I build that IP. So I'm looking forward to that. That's why he asked you when I was when I was watching this garage sale video, I was like, this is great content. But, man, he actually had to go to twenty garage sales and I'm sure there's some fun to it, but also you graduated past that stage in your life. That's the biggest thing that pisses me off of my bougie fucking friends. Do I carry fuck are you doing? I'm like, fuck you. You, you go play golf and go on a yacht. I'm in a fucking garage sale. I'm not telling you what to do. Like, you know, like, even besides that, like, I know you know, I've done this podcast now for only, I don't know, eighteen months. Right? So so we're we're we're new to the game, something like that.

so that I'm gonna be over the next three years be able to go a little bit more in the backdrop and let these and let these characters take over for me as I build that IP. So I'm looking forward to that. That's why he asked you when I was when I was watching this garage sale video, I was like, this is great content. But, man, he actually had to go to twenty garage sales and I'm sure there's some fun to it, but also you graduated past that stage in your life. That's the biggest thing that pisses me off of my bougie fucking friends. Do I carry fuck are you doing? I'm like, fuck you. You, you go play golf and go on a yacht. I'm in a fucking garage sale. I'm not telling you what to do. Like, you know, like, even besides that, like, I know you know, I've done this podcast now for only, I don't know, eighteen months. Right? So so we're we're we're new to the game, something like that.

42:20

And

And

42:20

There's a lot of benefits of building up this personal brands. Like, boom, I wanna raise a fund. I raise a fund. I launch a course. I mean, what, sell out, you know, like, you can make a lot of money when you build a personal brand. You build trust with an audience. Yep. By giving them giving them giving them like like you said. And then you you sort of have your your ass later. So the the part I thought was interesting is, man, he's been on this what, you know, quote unquote treadmill of creating content. You know, you're in your call. You're in your Uber going somewhere. You know, you gotta for talk you got a cameraman with you and you gotta put out a sound bite Instagram reels because that's the new hot shit or whatever. And so, like, does are you, I guess, like, this is more of a personal question. Like, Sam wanted to know the, how the hell did you manage the cash flow question? This is mine as, like, I see myself doing this content thing for a long time, but I don't wanna work as hard as you as far as creating that much content.

There's a lot of benefits of building up this personal brands. Like, boom, I wanna raise a fund. I raise a fund. I launch a course. I mean, what, sell out, you know, like, you can make a lot of money when you build a personal brand. You build trust with an audience. Yep. By giving them giving them giving them like like you said. And then you you sort of have your your ass later. So the the part I thought was interesting is, man, he's been on this what, you know, quote unquote treadmill of creating content. You know, you're in your call. You're in your Uber going somewhere. You know, you gotta for talk you got a cameraman with you and you gotta put out a sound bite Instagram reels because that's the new hot shit or whatever. And so, like, does are you, I guess, like, this is more of a personal question. Like, Sam wanted to know the, how the hell did you manage the cash flow question? This is mine as, like, I see myself doing this content thing for a long time, but I don't wanna work as hard as you as far as creating that much content.

43:06

Do you do it? Because, like, it's fun. Do you do it, you know, are you do you feel like you're on a treadmill when you're creating this much content, this much Gary v? The answer is I only do what I like. As a matter of fact, like, I'm not hitting all my

Do you do it? Because, like, it's fun. Do you do it, you know, are you do you feel like you're on a treadmill when you're creating this much content, this much Gary v? The answer is I only do what I like. As a matter of fact, like, I'm not hitting all my

43:20

my team and my quotas right now with my content these last two weeks because I can't stop being on crypto slam, OpenC,

my team and my quotas right now with my content these last two weeks because I can't stop being on crypto slam, OpenC,

43:26

discord.

discord.

43:27

Like,

Like,

43:28

you you'd be stunned how how much I could shut it down or triple down.

you you'd be stunned how how much I could shut it down or triple down.

43:33

I understand the benefits of it and the leverage and I always did. I always thought the community and brand was very underestimated

I understand the benefits of it and the leverage and I always did. I always thought the community and brand was very underestimated

43:40

in the last ten years. I just feel like people are just getting around to like, oh shit. This is like the actual game,

in the last ten years. I just feel like people are just getting around to like, oh shit. This is like the actual game,

43:46

but I don't I don't really

but I don't I don't really

43:49

I enjoy it. I really do it. And I also did it a little bit different. I

I enjoy it. I really do it. And I also did it a little bit different. I

43:54

slowly I did it by myself for seven years, but then I really built out an infrastructure of a team. Right? Like, to your point, like, I'm

slowly I did it by myself for seven years, but then I really built out an infrastructure of a team. Right? Like, to your point, like, I'm

44:01

I'm just living and everyone's recording and then we're post producing at scale.

I'm just living and everyone's recording and then we're post producing at scale.

44:06

How many, folks are on the team?

How many, folks are on the team?

44:08

Right now, I think there's twenty two. And is,

Right now, I think there's twenty two. And is,

44:12

are you the majority owner of Vayner Media or Vayner X? Yes. So then you're able to kind of, it's not like a VC thing where you're you're able to, like, use the same resources across all your shit don't have to worry about you don't have to worry about pleasing everyone. That's right. Or like your fiduciary. I mean, your fiduciary

are you the majority owner of Vayner Media or Vayner X? Yes. So then you're able to kind of, it's not like a VC thing where you're you're able to, like, use the same resources across all your shit don't have to worry about you don't have to worry about pleasing everyone. That's right. Or like your fiduciary. I mean, your fiduciary

44:28

to yourself and your brother. Yeah. Exactly. So, like, and so I'm I'm in heavy control.

to yourself and your brother. Yeah. Exactly. So, like, and so I'm I'm in heavy control.

44:35

It's a long term play.

It's a long term play.

44:37

I have no board. There's no I'm not publicly traded to your exact point. I can, like, it's very much just a very large family business. Yeah. You don't have to justify to anyone, but you and your bro. And what's cool about that is I don't have to, my bro, because I've done super well by him. And more importantly,

I have no board. There's no I'm not publicly traded to your exact point. I can, like, it's very much just a very large family business. Yeah. You don't have to justify to anyone, but you and your bro. And what's cool about that is I don't have to, my bro, because I've done super well by him. And more importantly,

44:53

you know,

you know,

44:54

I'm

I'm

44:55

delivering. Like, you know, you know this, right? Like what's super awesome is like when you're putting the wins on the board, nobody even gives nobody wants to touch it that a keep going. Keep going. Nobody wants to talk to me. You know?

delivering. Like, you know, you know this, right? Like what's super awesome is like when you're putting the wins on the board, nobody even gives nobody wants to touch it that a keep going. Keep going. Nobody wants to talk to me. You know?

45:06

Did you do you pay yourself from the the company or do you just take all your side wins, and it reinvest most of your your

Did you do you pay yourself from the the company or do you just take all your side wins, and it reinvest most of your your

45:14

what would be your salary or income from the the brand back into the agency.

what would be your salary or income from the the brand back into the agency.

45:19

Originally, I paid myself very, very, very little. It just is so much of the percentage of my time. So I've start to pay myself probably over the last four years.

Originally, I paid myself very, very, very little. It just is so much of the percentage of my time. So I've start to pay myself probably over the last four years.

45:29

But I'm still, like, wildly,

But I'm still, like, wildly,

45:31

they're compensated in comparison to what I would feel like the god of merit would come down and she or he would say, yeah, you are, like, way on because it's kind of all cycling in the same game to your point.

they're compensated in comparison to what I would feel like the god of merit would come down and she or he would say, yeah, you are, like, way on because it's kind of all cycling in the same game to your point.

45:43

Sure.

Sure.

45:44

And do you,

And do you,

45:46

like, do you look back? Because I I think you're excited about web three. Yes. And you look back at web two. I know, you can quickly tell the story of missing Uber. You know, your buddies with the guy who missed Uber. That's a big one. Big one. What what was, tell that story, but also just in general, would you learn from the web two wave that you're like, okay, web three, I'm better prepared because I'm in the wrong game. I love you for that question because The only thing I've been thinking about for the last nine months is like, damn, this is the first time I felt like this since o six. Right. The thing I learned there was I was gonna meet a lot of people that were technically stronger than me, teach me new things, have incredibly fun young fucking on fire

like, do you look back? Because I I think you're excited about web three. Yes. And you look back at web two. I know, you can quickly tell the story of missing Uber. You know, your buddies with the guy who missed Uber. That's a big one. Big one. What what was, tell that story, but also just in general, would you learn from the web two wave that you're like, okay, web three, I'm better prepared because I'm in the wrong game. I love you for that question because The only thing I've been thinking about for the last nine months is like, damn, this is the first time I felt like this since o six. Right. The thing I learned there was I was gonna meet a lot of people that were technically stronger than me, teach me new things, have incredibly fun young fucking on fire

46:24

thinkers,

thinkers,

46:25

different shit the world is rescheduling,

different shit the world is rescheduling,

46:28

recalibrating,

recalibrating,

46:30

and that I knew that I understood the consumer and the human so well. That I would figure out my path within it. I think like, you know, the thing I learned with I've I've told the Uber story at nausea. Travis is the only person I think in crush it, my first book, besides my family, we were incredibly close.

and that I knew that I understood the consumer and the human so well. That I would figure out my path within it. I think like, you know, the thing I learned with I've I've told the Uber story at nausea. Travis is the only person I think in crush it, my first book, besides my family, we were incredibly close.

46:47

What I learned there was defense always loses. I bought my first like apartment in Manhattan. I've played so conservative

What I learned there was defense always loses. I bought my first like apartment in Manhattan. I've played so conservative

46:54

up until like thirty five. Like I had no money first of all because I was building a family business. I just didn't have a lot of liquid. I had enough to make the Uber investment.

up until like thirty five. Like I had no money first of all because I was building a family business. I just didn't have a lot of liquid. I had enough to make the Uber investment.

47:03

I passed twice

I passed twice

47:04

and there's two things I learned from it. One,

and there's two things I learned from it. One,

47:07

the full story is that when I was asked to invest in Uber,

the full story is that when I was asked to invest in Uber,

47:11

Garrett

Garrett

47:12

and Travis

and Travis

47:13

were just the inventors of it, and Ryan Graves was the CEO who was gonna run it. And I had just failed in putting up a wine social network called Cork and it was because it was a distraction to my core and so I was affected by thinking that if this is their side hustle, it's not really them

were just the inventors of it, and Ryan Graves was the CEO who was gonna run it. And I had just failed in putting up a wine social network called Cork and it was because it was a distraction to my core and so I was affected by thinking that if this is their side hustle, it's not really them

47:31

Totally reasonable, by the way. Totally reasonable line of muscle. And you'll be right nine out of ten times. The second one hurts because Travis came back to me on this There's this grassy knoll. I have no idea where it is in San Francisco, like a little park. I drove by at like seven years ago and got like the worst feelings. I'm like, I think you'll back here every year once a year for humbleness.

Totally reasonable, by the way. Totally reasonable line of muscle. And you'll be right nine out of ten times. The second one hurts because Travis came back to me on this There's this grassy knoll. I have no idea where it is in San Francisco, like a little park. I drove by at like seven years ago and got like the worst feelings. I'm like, I think you'll back here every year once a year for humbleness.

47:49

Well, I'll tell you I wanna I know we're gonna be wrapping up. So let me give you the real. This is something I really hope helps a lot of people. I have completely gone the other way.

Well, I'll tell you I wanna I know we're gonna be wrapping up. So let me give you the real. This is something I really hope helps a lot of people. I have completely gone the other way.

47:59

Let me tell you what I mean by that. I am now completely infatuated with investing only based on the person. I have to hate

Let me tell you what I mean by that. I am now completely infatuated with investing only based on the person. I have to hate

48:06

would be the word I use and I don't like that word. I would have to hate the person's idea

would be the word I use and I don't like that word. I would have to hate the person's idea

48:11

to not go if I think that the jockey is a gangster and it's worked out for me. There's a company called Mick Mac where I just saw Rachel had one meeting with her and I said she's one of us. Right? That's it. She's one of us. And She's pivoted four times,

to not go if I think that the jockey is a gangster and it's worked out for me. There's a company called Mick Mac where I just saw Rachel had one meeting with her and I said she's one of us. Right? That's it. She's one of us. And She's pivoted four times,

48:26

but the company is a monster now and is well on its way. And between the Uber thing and the Rachel thing, like, It's kind of how I'm navigating web three right now. I'm really trying to pay attention

but the company is a monster now and is well on its way. And between the Uber thing and the Rachel thing, like, It's kind of how I'm navigating web three right now. I'm really trying to pay attention

48:36

to is this person one of us because I think there's something about a human's ability to will their way to the success,

to is this person one of us because I think there's something about a human's ability to will their way to the success,

48:44

even if they have to completely change the business model halfway through. I

even if they have to completely change the business model halfway through. I

48:48

love it. Well, we,

love it. Well, we,

48:50

you were supposed to bounce three minutes ago. We don't wanna go over your time. I it sounds like it looks like you're in the Hampton's, and it sounds like someone's preparing dinner right now. Is that right?

you were supposed to bounce three minutes ago. We don't wanna go over your time. I it sounds like it looks like you're in the Hampton's, and it sounds like someone's preparing dinner right now. Is that right?

49:00

Is that right? You got you got you got good situation.

Is that right? You got you got you got good situation.

49:04

You're in the kitchen. Do you have someone who is vacuuming and cooking dinner right now? We're we're setting up infrastructure for the weekend, but listen. I I, let me say this.

You're in the kitchen. Do you have someone who is vacuuming and cooking dinner right now? We're we're setting up infrastructure for the weekend, but listen. I I, let me say this.

49:12

It's super fun for me to see this show pop from afar.

It's super fun for me to see this show pop from afar.

49:16

Like, they're not, you know, it's a very funny time in society where, like,

Like, they're not, you know, it's a very funny time in society where, like,

49:21

work ethic and the grind. Like, I I'm incredibly

work ethic and the grind. Like, I I'm incredibly

49:24

excited that we have a balanced conversation,

excited that we have a balanced conversation,

49:27

but

but

49:28

The energy of entrepreneurship is just such an important variable. And so I I I appreciate what you guys are doing in this space. And I'm not gonna I'll have to ask him if it's if he's cool if I blow up his spot a little bit, but me and Gary had dinner with, like, eight or ten other people, like, two months ago. And I went back to this guy's house

The energy of entrepreneurship is just such an important variable. And so I I I appreciate what you guys are doing in this space. And I'm not gonna I'll have to ask him if it's if he's cool if I blow up his spot a little bit, but me and Gary had dinner with, like, eight or ten other people, like, two months ago. And I went back to this guy's house

49:45

about a month ago again for another dinner. We're gonna have to tell the story about this guy's house. It it was, like, the craziest house I've ever been to. And, we're gonna

about a month ago again for another dinner. We're gonna have to tell the story about this guy's house. It it was, like, the craziest house I've ever been to. And, we're gonna

49:54

have to tell the story when they listen, I'd love to come back if whatever you guys feel is a appropriate time for recycling a guest hit me up. I wish you nothing but good, and

have to tell the story when they listen, I'd love to come back if whatever you guys feel is a appropriate time for recycling a guest hit me up. I wish you nothing but good, and

50:04

thank you for having me on.

thank you for having me on.

50:10

I feel like I could root a word. I know I could be what I want to.

I feel like I could root a word. I know I could be what I want to.

50:15

I put my all in it like the days all kind of old. Let's travel never look him back.

I put my all in it like the days all kind of old. Let's travel never look him back.

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