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a lot of customer service help, as we know, is offshore. It's cheaper. That's why businesses do it. However, there's one big cost that. You know, people get enraged when you call, you know, you're calling Dell for help and, you know, all of a sudden, you're getting Arjune in India who says, hey, hey, it's Arjune from Dell, and he's got the accent, and he doesn't quite understand what you're saying. The connection isn't great. Blah blah blah. Well, there's companies right now that are doing AI accent removal. So what they're doing is
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