Encarta | DEBATE: Are Olympic Athletes Wasting Their Lives?

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Yeah. We have the big spectacle. We have the screens. We have the thing when we hit our donation goal. There's gonna be the big, like, fireworks or whatever for doing the mo that's the moment.

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So the difference between us and everybody else is that we also care about the moments between the moments.

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Alright. Sean, do me a favor. Go to our document and look at the video that I posted to the Instagram to the Instagram link.

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So I found this this weekend.

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I was sitting in the bath,

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Just chilling. I just watched this. Right before the pond, I watched this. Yeah.

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Does that? Okay. So I was sitting in the bath. Just chilling watching Instagram. Have you ever sit in the bath, you know, like, bath sundays? Just kinda sit for a few minutes. I have kids, dude. My bath is very different than yours now. Well, that's true. So I just it was Sunday bath. Just chilling. Through Instagram, and I got this video

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of this lady.

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It's a woman from Germany. I think is she she's German and, a guy, and they're running together on a two hundred meter race at the Paralympics.

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She's blind, and he's the guide runner. And they win the race and they start hugging and she's all crying.

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Is that the coolest video you've seen today or what? This I didn't actually understand what was happening. It just looks like they're racing against each other. I I wouldn't have even known what this was if you hadn't said anything.

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So she's blind,

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and she's must not be fully blind. And what they do in the Paralympics

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is if you're if you're nine fold on. Yeah. They put a blind fold on everyone because some people might be legally blind and they could still kinda see a little bit. And so what they do is they put this blindfold on everyone. And then these women are are like really fast women. So, like, another woman can't be their guide because there's just you know, bastard men who can keep up. And so it's they're all teamed up with a guy who

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peps their foot into the blocks and puts their hand in the right place and then has to run alongside them, Shride for Shride, and they'll say, like, alright. You're in second now. Or, like, you're in first. Like, alright. We we're on the straightaway. Like, Pretty cool stuff, and it seems really rewarding. I'm gonna do this. So I've contacted,

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a track coach. You saw this video,

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You got emotional. You know, the bath bombs started hitting, and, the eyes started getting misty, and you just decided

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what I'm born to do. I'm gonna be a guide runner, or you want somebody to guide you. Which one are you trying to do?

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So,

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so here's the deal. I am now I'm still fast enough that I am as fast as some of these blind women. I'm not as fast as the blind men, I can keep up with the women a little bit. And I I probably have five more years where I can keep up with them. And so I can't I'm not good enough to go to the Olympics. I never was. And particularly now as I get older, I'm not good enough. This is my shot. This is my way to get into the Olympics,

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is to be a guide runner for the for a blind lady. This

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Somebody called you out on Twitter for this. They go. He did it. The perfect Sam backhanded compliment.

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Because you were like backhand compounding myself? Yeah. Kind of yourself. I don't know, the the the whole sport because you were like,

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I'm not as fast as I used to, but I'm still fast enough with this to keep up with an elite blind woman.

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That wasn't my point. I've just said, like, it's just a fact. There like, this lady, she read twenty three seconds. I can read twenty three right now. I'm not in their zone. Is that, like Not even stretching.

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No. And and and this isn't even, like,

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the this is, like, awesome. I think it's awesome. I think it'd be way more fun not, like, making fun of these people. You have to be a good person to do this at the Paralympics. You're not a good enough person, dude. We we were too rough around the edges.

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You're gonna get canceled before the race. You're gonna say something. Like fifty percent when I go out to eat. I'm a great guy.

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Yeah. That's what you gotta ask yourself. Where's coming from? What what are you trying to cover up with these fifty percent tips?

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I'm a good dude, man. I I'm glad you I'm glad you

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brought up the Olympics. So

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probably don't even know this. The winter Olympics are going on right now. Half to have people listening. That, like, yesterday.

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They're going on right now. The ratings are, like, the lowest it's ever been.

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Alright. And then I forgot to tell you this, but this is the most important thing. I can't believe we did talk about this earlier, to be honest with you. Because if you're listening to this and you like what you're hearing right now, and you haven't gone and subscribed to the my first million podcast, wherever you get your podcasts,

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then that's the thing you've gotta do. There's nothing more important than doing that right now. And don't do it because I said to do it.

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Do it because you wanna do it. Do it because that's who you are.

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Winter Olympics in general are, like, you know, less popular than the the normal Olympics.

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Some people are super into it. My buddy, Trevor, he's my roommate. He loves the Olympics. Like, the Olympics would come around. He's like, clear the schedule.

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Twenty four seven. I'm just watching whatever's on. And, like, I kinda got into it with him. I I do that too, by the way, only for the summer. No. No. No. Which are real. Exactly. Exactly. So,

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You should say that when you're in the Winter Olympics,

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guide Bob sled team. Just be like, can't wait to do this for a real sport.

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so I was so I I was watching the Super Bowl then, like, after the Super Bowl, it just, like, immediately auto cut to the Winter Olympics. And,

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and I was watching somebody do, like, the Tabagen.

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And I just thought of a very controversial take. This take was too for Twitter. I didn't even dare put it on Twitter because I was like, I'm gonna get so much heat for this. The Tabagen is the person who lays on the sled. I thought that was the luge.

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Okay. Maybe I maybe it was a Bob's side, maybe it was a luge, maybe it's a Tavaya. Was it what was it, like, one person?

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It was one person. They're running a different pushing to that.

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Yeah. The difference is is that one they go face first and one they go, like, on their bet on their back, on their butt, legs first.

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completely irrelevant to what I'm saying. Yes. One of those was happening. And then

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I thought I've so so our buddy Nick tweeted this out during the Super Bowl because Nick likes to just, like, steer the pot on Twitter. That's, like, his character on Twitter. And he was, like, watching sports are a complete waste of time. You know what I'm doing right now? Working on my business. That's how you get ahead. When everybody's zigging you zag, and he's doing something like that. And then, anyway,

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earlier that day, he was texting us photos of him partying So Yeah, dude. He's parties all the time. Like, this guy's not, like,

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Nick lives, like, the, the most charmed life. He's like, oh,

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You know, I'm tired of playing golf, so I'm gonna now relax.

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Right? Like, guys got, like, I guess self storage is a pretty hands off business. You know, he's got a lot of time on his hands. But he likes to tweet substitute up the pop, and, so people started, you know, fighting about it.

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Here's my take. That's kinda like that. That I just didn't wanna get into on Twitter.

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The Olympics are an example

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of how to waste your life.

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So here's

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here's the spicy take.

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So I I'll I'll explain. I I understand. That says harsh. But I but here's here's the take.

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I once was,

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listened to an interview with this guy, Max legend. Max legend created PayPal,

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which is pretty important, like, internet inventions, ability to send money to each other on the internet.

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So he creates PayPal. PayPal becomes a huge success. And for his next act, do you remember the company that he started next?

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It was called slide, I think. Slide and, describe what's the plan for the people. It was advertising

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technology or games, I forget, but it didn't work that well. Mini mini little mini apps on top of myspace and Facebook. So it'd be like That's right. It could be a shame. Yeah. Like, you wanna put up a slideshow of, like, photos with some music on it. You slide. You wanna throw sheep at your friend. You slide. Slide makes all these apps that are like, you know, poke your friend. Oh, we created an app called Doublepoke. It's better than They made money through ads, I think. Was so it was ultimately almost like it was just like a way to get lots of impressions and then add. Ultimately, the whole thing lost money. It didn't make any money. It they they ended up selling to Google mostly because of Max. I think I think it was Google that bought them.

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So they whatever. It didn't it didn't end up working, but the point was they they go, Max, you did PayPal,

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Then you had slide which which had, like, explosive growth on top of these really fast growing social networks, but ultimately kind of fizzled out. You know, like, what have you learned?

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He said one thing that, like, has stuck with me.

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It stuck with me, which means I'm I must have been guilty of it many times for this to stick with me this this hard. He goes,

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Well, here's what I learned with slide.

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You can spend be careful because you could spend your whole life

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optimizing for nothing.

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And, and he's like, you could optimize anything

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to the to the infinity degree. He's like, so we come out with super poke or whatever their apps were at the time, like, you know, super poke. It's like better than a poke. And then all of and I have these brilliant engineers from Stanford and whoever else, and their job every day was to increase the poke per user ratio by this much. To get clicks up, to get it, you know, to earn an extra three cents per click.

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And ultimately,

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we spent years just optimizing the viral coefficient of how I can get super hooked spread across my space. It's like and his his message was be careful because it doesn't matter how smart you are. Anything can be optimized

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to, like, infinity.

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So pick wisely. Like, you know, the the same brainpower and energy went into building PayPal has went into building these silly apps on slide.

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And I've been, like, you know, there's been my thing, my my my sort of mountain to die on, which is, like, project question is everything.

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But you were so wrong when you called the Olympics. This is the Olympics. This person who's who's running and then diving into this toboggan.

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They basically, to me, they got tricked by society.

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Society basically told them, hey, you know what, devote your whole life, give up everything, basically, train every day to become the best in the world at this arbitrary thing that we've made fun of. You're not are you gonna make a lot of money from it? No. Are you going to, you know, develop these, like, you know, amazing other aspects of your personality in your life. No. You're gonna go super single-minded

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to turn yourself into a human weapon.

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Of doing this one random thing sliding your body in a tube down this shoot for forty seconds. And your job is to get it from forty seconds. To, you know, to thirty nine point nine eight seconds.

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That is your life. And then, hey, when it's over, good luck. Just go figure out the rest of life. Now that you're you're you've peaked at age twenty six and then, you know, go go ahead and figure the rest of life out. So I think the Olympics are an example of optimizing your life on the dumbest shit. Okay. Go. Alright. I'm gonna make an argument to say why you are entirely incorrect, and I've got wonderful examples.

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Incorrect. You're an idiot.

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And here's why sports represents so much more. There's only basically two things that transcend language, religion, and culture It's basically art and sports. I think those are the only two things. Maybe family, but that's about it. And so what sports represents so much more than just optimizing the the seconds. Not only is it about, like, the,

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being disciplined and all that and how those are good qualities, but it's it's about culture. So think about this. In the nineteenth,

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I think it was thirty three Olympics or thirty two Olympics in Berlin.

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It was in it was in, Berlin in and Hitler was in the stands doing a Zeek hell and they were still getting there. At that point, they just started, like, you know, messing around with the Jews and getting rid of them. Jesse Owens wins the long jump in hundred meter dash when Hitler's saying, like, well, the aryan race is the best race and anything, you know, outside of that is inferior. And Jesse Owens sticks it to him. Another example is this woman named, Catherine Switzer. You probably don't know who she is, but have you ever seen this famous picture of this woman running a marathon? And there's a priest pushing her out of the road.

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So okay. So her name's Katherine Switzer. Look it up. So look up, marathon woman push, and you'll see this famous picture So for a long time, women were not allowed to run marathons. So there was no such thing as, first of all, women weren't even in, the Olympics. And they thought that, like, oh, women are just too weak to run. And this woman came along, and, I don't remember what year it was. I think it was the seventies. And she starts running this marathon. And there's this famous picture of this guy pushing out the street, and that, like, signals to all women, like, no, f this. You could do it. Alright. You got this. And then you got guys like this guy who you can't see all the way. His name's Steve Prefontaine. Steve Prefontaine,

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he ran in the nineteen

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sixty

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nineteen seventy

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two Olympics, I believe, in,

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Munich,

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Munich. And what happened at that Olympics was basically

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a bunch of terrorists took over, and they killed a bunch of Israeli athletes. Have you heard about this? They took over this helicopter.

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They kidnapped these Israeli athletes, these wrestlers, they threw them in the helicopter, the Israeli army tried to, like, capture them and it blew up and it, and and it ruined the whole Olympics. And you know what? They said the next day they go, f this. We gotta go compete. We this is what we have to do. We gotta gonna bring this together and Steve Prefontaine, this guy who's on my wall, he was at the Olympics, and he said these amazing quotes, like, to give anything less than your best is to sacrifice the gift He eventually inspired this guy, Phil Knight, and Bill Bowerman, to go start a company that they called Nike. It's Dee Prefontein,

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was their first athlete. This is all because of the Olympics, and this is all because of sport. And the Olympics happens just every four years that it's one way to, like, bring a beginning and an end to the last trailing four years of training and preparing a discipline and it accumulates in this thing. This is incredibly essential. It represents race relations. Women's rights. Fuck, go look at the, every year at the Olympics. They do the the the procession where your country comes in. They've got this thing called, I forget what they call it, but it's for people who are going through war and who don't have a country. So for example, I believe in,

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London. I think it was, like, Sudan or or the Congo Republic. I forget one of those countries was not considered a country by, like, they're going through civil war. And so they just said, hey, we're create a refugee country, you now have your own country. Or when Taiwan and Hong Kong are going through their issues, it's a huge deal that for the Olympics that they announced, are they gonna have their own country or are they not? Or a, recently a Kenyan swimmer was in this first ever summer olympic swimming. This is beyond sports. This is a really big deal. That's my plea. That's why I think this is actually awesome.

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Tell me how you really feel.

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That was good. Right? That was good.

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Just tell me one thing. Who's the who's the who's the greatest,

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luge

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competitor of all time? Can you just name them?

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Everything that I just said was only for these summer Olympics. To winter Olympics are fake.

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If you need a judge under sport, it's probably not that real of a sport.

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That's why track and field

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swimming and all those, like, races. That's why they're, like, real sports.

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Yeah. So everything I said no. No. No. It's that that that it's only every four years. So I'm mostly just messing around also. I, like, I like watching the Olympics in general. I think it's cool. Obviously, I think it's cool if people bike, excel at things. That's the that's awesome.

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My point is

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I think that there's, like, you know, like, for example, if my kid was, like, had the potential. If you told me right now, hey, your kid has the potential

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to be the greatest,

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you know, like, at, whatever,

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the greatest

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third person in the Bob sled

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in,

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in the country. But here's what you have to do. Every day, every weekend for the, you know, the the the next twenty years of their life is gonna go into optimizing

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their body and mind be able to do this, which essentially is what goes into, like, becoming an Olympian. Right? You're trying to become the best in the world

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at an arbitrary game that was made up.

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And

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you have to sacrifice a huge amount of your life and focus and attention and energy and talents

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you decide to invest into this.

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And the thing you get out is

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character building, life lessons.

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And the other thing is that on the boy scouts. You know, potentially a moment of fame when

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if you won. If you actually did achieve the thing, and you have the, you know, sort of the the the knowing inside your heart that that this was this was good. So, like, you know, what I'd rather be, you know, Steve Prefontaine

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this, you know, this good looking mustache runner guy or what I'd rather have been Phil Knight? I'd rather be Phil Knight. I think, actually, he's the perfect example. What did for you, Ron Dan get out of, you know, Nike? Nothing. And so He actually,

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died now. Right? He he he died three years into funding the company from a drinking and driving accident. So, yeah, you're you're right.

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Okay.

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Took lots of money down. It didn't work out. Wait. So he was actually a cofounder of Nike, or he just inspired them?

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He he he was a he was in their crew, and he was their first sponsored athlete in, like, their fifth or tenth employee or something like that. And, if you ask Phil Knight who know, what what's who's Nike's mentor or sorry. Who's Nike's mascot? They'll say it's prefontaine.

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Yeah. So anyways, my point is, I think that there's a lot of things that are fun and they're best done as hobbies versus trying to become the best in the world at it. Right?

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I can play, you know, call of duty and have a bunch of front fun with my friends.

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I could even play, you know, the competitive side of things just because I like to scratch that itch and I play a couple hours a week. But once I try to become the best in the world at it, the level of sort of sacrifice and over indexing on that thing. And, hey, you could do it. You could over index on anything. You could try to become the fastest typer in the world. You could try to become the best photographer of brown leafs in the world. And, you know, like, you could do all those things.

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So choose carefully. Choose which one you want what's what's you really wanna go into. It's people who dedicate their lives to be an average d three basketball player. It's like,

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it could work. You could you could You could go to the NBA, but, like, odds are the papers or the writings on the on the wall. Like, it it probably not gonna happen. So maybe you should actually, like, study a real major instead of basket weaving or communications. Right. And if you enjoy it, fantastic. If you're enjoying every step of the way, fantastic. But a lot of things in my experience are most enjoyable when done as hobbies

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versus when done, with the competitive pursuit of becoming the absolute best in the world at it.

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Our the guy used to work out of his his dojo, He used to tell me that I was like, oh, yeah. I really like this. So I might start a business around it. He goes, oh, yeah. The the this Dave grows by. He goes,

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easiest way to fuck up a hobby is turn it into a job.

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And I remember just hearing that being like, that's interesting. I actually never really thought about that. Yeah. Actually, there are some things that are really fun as hobbies that become really unfun as jobs. Right? It's like working at a cinnabon. Right? It's like, oh, yeah. I love eating cinnabon.

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Working at a cinnabon, smelling a cinnabon, eating free cinnabon anytime you want, nah, it's not so fun. That's how I feel about business sometimes. Like, whenever I I go to my friend, Nick Ray, always hosts these meetup these meetups, and I'm his friend, so I go. And he's like, say your name and what you do for work. And I'm like, don't wanna say what I do. I'm sick of talking about work. That's all I ever talk about is business. Like, I don't wanna talk about that shit ever again. Right. So, I feel you. Alright. Let's do some other stuff.

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Okay. I don't know where we wanna go. We can go ideas or we can just shoot That's all we have, I think. I have a couple things. I didn't actually put him on this list yet, but, okay. So I'll give you a quick idea.

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I was in a pitch meeting. So this founder was pitching me his his company.

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And, he was just, like, screen sharing. He was showing me a product demo,

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and it was like a it's like a data analytics,

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tool. And he was like, yeah. So, like, check this out if I go to Excel, and then he, like, he just opens up the browser.

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I never see this before. He goes. He just opened up the browser. He goes sheets dot new. Enter, and then I open up a Google sheet, like a blank spreadsheet.

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And I go I go, whoa. Whoa. Let's just what was that? And he goes, oh, yeah. I'll he goes, I'll show you later because he was because I was so annoyed with me just going on tangents about every random thing he was doing. Like, he wanted me to show me his product.

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Not the fact that you could type sheets dot new and save myself, like,

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I fucking Google I Google Google Drive, then I get to drive, then I click new, then I go down the menu, then I find spreadsheet, then I click new spreadsheet, then I get to a sheet. It's like this, like, annoying thing I do six times a day. And,

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and so just seeing this was like, well, that's awesome. And it reminded me that there's a whole company out there called Go Links. Have you ever heard of Go Links?

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No. What is that? So so I saw this in a, or when I was working at Twitch,

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the kinda, like, what whoever the I don't even know what's dropped out of, like, VP of everything, the the kind of that number two guy at Twitch.

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My boss, this guy, Dan, he was like, he's like, god, we have so many documents in this company.

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And now I just have bookmarks and tabs just with, like, all these docs open at all times in this company. He's like and if I ever wanna look up, like, oh, the annual plan,

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it takes me, like, five minutes every time I wanna find it because I don't know why we don't just use GolLink. So what GolLink does is it lets you set up a thing that's, like,

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go dot

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annual plan or, like, you know, you could just basically type in, like, a human readable

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link, and you could anchor it to any doc. And so let's say, you know, you've that's anchored to the twenty twenty one doc. Oh, now it's twenty twenty two. Cool. We just swapped the link out. We just are sorry. We we, like, we could still always type Go slash you know,

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annual plan or go slash plan,

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and go slash plan will now take us to the twenty twenty two doc. And I saw this. I was like, wow. This is actually so useful to just be able to quickly find and, like, revoke access properly to

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to different documents.

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And so,

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I really like this. Most people haven't heard of this, and I think it's a very expensive tool. I think it's like a pretty, like, enterprise y tool. I see at the top here, they raised a -- Twenty seven million. -- twenty seven million dollar series a. Okay. So doing pretty well, obviously.

21:03

So I think somebody could build this is like a very simple product. I think somebody could build a go links for like the startup level world more like I got you, bro. Indie Hackers.

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I just invested in one. Oh, really? What is it? Yes.

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So I found you out too. I swear.

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I I told you about it. It's called Nira.

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And Oh, I'm in this too. I'm in this too. Oh, I I so that's the same thing. Right? Near. So this is this is slightly different. I don't think they do the the shortcuts to the links. Maybe this is a feature they should add. What they are doing, what Near is doing is

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We all companies have all these docs and then people get fired or they move teams or whatever, but people still have access. It's like, oh, yeah. I still got this link. It just opens up the, like, the numbers for the for the company or, like, yeah, this contractor we hired still has access to all of our files, but, like, who the heck can go audit and keep up and scrub

21:54

the access for this thing. That's like it's like a very big problem. I hear company's most sensitive data is all in the cloud. And then the cloud, like, access has shared amongst, like, so many people, and there's no central place to see who sees what. And so Nira's building that. They're building the who has access to what? Yeah. But I think the link thing is a feature. Maybe yeah. Maybe it is a feature. I'm saying I think it's a

22:18

each of that can be stand alone because adopting something like Nero is, like, something that's gonna go through my, like, you know, chief security officer type of thing. Like, this is gonna go through our CIO or CSO.

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Whereas this Go Links thing is something that, like, you know, me and my one person who I work with, like, we're both just irritated with these super long ugly goo Google docs links that, like,

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You know, like, we can't find anything. It takes forever to find stuff. They they they have a free plan.

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Nira does.

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No. Go links. Oh, go link says. Yeah. Yeah. Yes. I think yeah. I don't know what at what point they they do this, but I don't know why this is not more popular. This is like a like a real problem. Then this also just got me thinking, like,

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what else is like this? What what are the other problems that are like? These, like, I call them paper cut companies.

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So,

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you know, death by a thousand paper cuts. So, like, what's a thing that's irritating,

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but you do it so often that is just a constant paper cut that just annoys you. Screen shots is another one that, like, sharing screenshots

23:16

was one that was a big paper cut I invest in this company called bubbles that tries to make that better. Loom makes it better. I remember bubbles. Is it working? I don't know. I haven't caught up with them in a little while. I know it was working initially. They raised much money, from that, but I feel like it hasn't taken over, like, you know, the Loom market yet, but maybe it's going into a different market. I'm not Dude, the stream, the The screenshot one's a good idea. Also, the copy and paste. The copy and paste, I've been thinking for years, how can I optimize a copy and paste? Better clipboard.

23:43

Yes. A better clipboard. I've been thinking about that for a long time. It's been that's always an interesting thing to me is is is the clipboard.

23:51

That that's really intriguing. But the the the problem with these types of products

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is you have to truly be inventive.

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I don't particularly have that muscle to, like, be that creative So people who invent

24:01

things like this or, like, even like,

24:04

what's that guy named howie who's got the huge company, air table, air table?

24:09

Creating something like air table, which is basically kind of like Excel, but different and better, or even creating, like, a notion.

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I don't like, these people kind of are geniuses.

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Who can, like, come up with, like, these weird product features and, like, they just know that, like, if you hover your mouse over this, it needs to, like, that they're so complicated.

24:28

They're so complicated. It's pretty amazing. Yeah. They,

24:31

they're big on details.

24:33

And I'll tell you the the best thing I heard about details like this. I'm I'm not detail oriented. Like, if if this camera showed my desk, you would see, like, yeah, I'm I'm obviously not organized or detail oriented. Like, everything is sloppy. Even my camera right now is actually slightly crooked, but I just don't care. I just don't care about details and pretty much anything I do. So that's all you're talking neck a little Yeah. That's why I like to have to do this.

24:55

I end every podcast with a crick.

24:58

But, you know, like, I'm not a sweat the details person. But I remember the first time I used Slack. I used Slack really early on. It was, like, in beta. I should have invested in it. I just wasn't an investor back then. I didn't think about it that way.

25:08

But I used it. And I remember the first thing, one thing I did was I was telling our designer, hey. Yeah, here's the color for, like, our logo or whatever.

25:17

Or they sent it to me, and they just sent the hex code. So, like, you know,

25:21

hex, you know, like pound

25:23

c f f r, you know, three seven three. And it just create it turned it into a small tiny color swatch.

25:30

And I remember thinking,

25:31

why the fuck did they do that? Like, what level of care went into

25:37

Carrying that the hex code would just auto format with a little swatch next to it. That's what I mean. Nobody would do that unless you were, like, a real product designer who sweat the details who used this product all the time and just dedicated yourself to, like, anytime you could just scratch your own itch and irritate, you know, like, remove one paper cut from your own user experience, you're gonna do it. And so this is why also working on your own products.

25:58

Working on products that you wanna be the user of helps because you'll get so annoyed at the paper cuts, you'll just get rid of them yourself. Alright. Let me give you an example of another one. So I'm only bringing this up because of colors.

26:09

So I've told you about this company called WG ESN. They make ninety million dollars a year, and they tell it's a bolt it's like a info product all about colors. I don't wanna talk about that. But so, Ben, go to so it's called coolers dot co. C o o l, like cool,

26:25

o r s dot co, coolers dot co. So based whenever I'm creating a new product or a new website, you have to pick, like, a good color scheme. Oh, this is great. This is badass dude. It's so good. So, basically, Let's say that, like, for me, mostly, I'm just like a black and white guy. I want the text to be black. I want the background to be white, but then you still need, like, some radiant of gray, and then you want the links to be some like, gradient of red. What goes good with that? What goes good with this color of blue? And so what you could do is look at the very bottom where it says, when you see the lock button, you see so, basically, it shows you five colors. You can randomly select one or you could tell it which one you want. And let's say you like the blue, you click lock on that, And then it shows you four more that fit that. Then you click lock on the next one, and it shows you three more that fit that. Is this golden? Is this website amazing or what? Yeah. That's amazing. That is so good. And -- I love it. -- when I I've been going this for years and years and years. At first, it started out just like this tiny little project

27:21

Now it gets, like, five million monthly uniques according to similar web, and it's got a pro version. It's got all these amazing versions. So, yeah, it gets five million monthly monthly unique. It's got a Figma plugin, a Chrome extension. It's got all this amazing stuff, and they have a pro version that I actually don't know what you get with the pro version. But how neat is this? This is a paper cut problem that actually I bet has turned into a business that makes many, many millions of dollars a year. And this is the type of company that you could own for, like, thirty years, and it probably would make pretty consistent seven figure profit every single year.

27:52

Yeah. How does this one make money? Does it, charge for an eight? So they do a couple things. If you look on the top, you'll notice that they have a Squarespace ads. So they have it has ads, and then they they have a pro version. So it's only it's billed thirty six dollars a year, which is stupid,

28:07

and you get, lots of different

28:09

features.

28:11

But I would charge, like, way more because you already know that the this company has like a like a basically, what you would do is if I own this,

28:20

I log on

28:21

I look at all the email addresses I've ever collect. I do like a control find,

28:26

Uber,

28:27

Adobe, whatever, like, companies that have bought it,

28:30

and I go and upsell them once I'm like crazy high thing. Right.

28:34

Can I tell you,

28:36

the philosophy? Again, I'm not detail oriented, but here's a philosophy I heard that I was like, Oh, this explains

28:42

why some things when I once I'm from some products, I'm experiencing some hotels when I go into them.

28:47

I'm like, This just feels good. What's going on here? I can't even put my finger on what feels good about it. I was talking to Scott Harrison. He's the founder of Charity Water. And Charity water puts on dope events. Everything they do is dope. So, like,

29:00

I think when he was starting it, he heard some quote that was, like,

29:04

Isn't it sad that charity is marketed with less,

29:10

less, like,

29:11

less design and style

29:13

than,

29:14

you know, the the seventy third,

29:16

brand of toothpaste.

29:18

It's, like, yeah, it's, like, true. It's, like, you know, like, a a crest or, like, you know, whatever -- Right. -- aqua, aqua, whatever it's called, aqua fresh. You know, like, the

29:27

they they put more design and marketing and energy into, like, how that looks and feels and the colors and the the typeface and all that, then a charity that's saving children would put into their brand. So he decided early on. Alright. I'm gonna I'm gonna build an epic charity brand because I think gonna matter. I think people are gonna donate more if we come across if we do better marketing. Like, we can't just, like, say that that's only for rich companies, and we're this poor nonprofit that always has to look crappy. And so he does he he is a photographer who takes epic photos. They put on epic events. So at their events, if you ever go to one of their events, it just flows. It's just nice. Like, every

30:00

everything just club promoter. Right? He was a former club promoter, so he gets And he goes, my he I go I go, dude. What what is it about your events? I was like, because you have the big spectacle, like, at any event, like, every time he doesn't have any trust to up it from the year before, So there's always, like, there's, like, spectacle where it's, like, there's ten thousand screens. And on every screen, there's one person from one village that we are gonna fund tonight. It's like, okay. That's the spectacle That's always cool, but I was like, dude, it's the other stuff that, like, I don't know why. It just feels different. What is it? He goes, my wife Victoria, she's the brains behind this. She has a phrase for this. She goes,

30:32

all the magic

30:34

is in the moments between the moments.

30:36

I what? She goes, it's the moments between the moments. And I was like, what's that mean? He goes,

30:41

Yeah. We have the big spectacle. We have the screens. We have the thing when we hit our donation goal. There's gonna be the big, like, fireworks or whatever for doing the mo that's the moment.

30:50

So the difference between us and everybody else is that we also care about the moments between the moments. What's it gonna be like in between those moments? Everybody else only puts their energy into those. We focus on the moments between the moments. And I just started I was like, I still don't really understand how to use this. It became this, like, kind of mantra. Anytime I really wanna pull something off, like today's Valentine's Day, I'm trying to pull something off. It's like, what are the moments between the moments that I could just level up here because that's where to the other person, they're like, oh, you didn't have to do that. Like, this took extra care to, like, to think about

31:21

you know, the the walkway between the two rooms and not just what's in the two rooms. Now that I'm a hotelier, I'm reading the biography of the guy who started the four seasons,

31:30

And he talks about he started it in the sixties. And he was like, before then, like, people didn't necessarily have, like, the fanciest mattresses we went and just got the best mattresses that money could buy. Or, like, you couldn't get your,

31:42

shoes cleaned at a hotel. And so we just hired a guy to clean shoes or,

31:47

the showers weren't necessarily good. So our showers were just almost as good as every other shower, but we just got the best shower heads.

31:53

And he was like, oh, we just focused on all these really tiny things and it added up and made it amazing. Right.

31:59

Do do you have you read this the the main guy for hospital, there's, like, the shake shack guy. I think he's written one Danny Meyer. His book called setting the table. Yeah. I read it. It's awesome.

32:08

And then there's,

32:09

that guy Chip. You know this guy Chip? Have you heard of this guy? Chip, Conley. Yeah. He had a hotel business. Is it called Hotel Zephyr?

32:16

I think No. So it's like a boutique

32:19

I think that's one of his hotel. That's like this. His group is called something else.

32:24

He has a couple of, like, a bunch of boutique hotels that I guess he's Chip Conley. Yeah.

32:28

He was, like, worked at Airbnb for a long time. That's right. I think he was like the adviser. He adviser, special adviser to, like, the founders of Airbnb.

32:36

So in,

32:38

in masters of scale. Did you ever listen to master scale episode about Airbnb the about the five star experience thing? Oh, yeah. Go ahead, tell So so you should do this for your Airbnb. So I do this for I do this for all my startups. I'll do this at one point in time for everybody. It's a amazing framework. So

32:53

founder of Airbnb, Brian Cheskey goes on, and they were talking about, like, okay, what makes air what made Airbnb special? He goes, okay. We do this exercise.

33:00

Think he calls at the twelve star experience. So he goes, alright.

33:04

He sat down with the team. He goes, okay.

33:07

A guest is gonna stay at an Airbnb. Right? That's our product. A product is actually not the website where you book the thing. It's the experience you have when you go to the place. We all agree on that. Everyone's like, yeah, we all agree on that. Okay. Cool. So

33:19

what's a one star

33:20

experience with the Airbnb? It's like, oh, I I booked the place, and my card gets charged twice for no reason. Now I gotta go contact support. And then I never get a message from the guy, so I'm uncertain when I get there about how I'm gonna get in.

33:33

And then I get there and it looks nothing like the photos, and there's cockroaches everywhere, and the bed is you know, the sheets are dirty, whatever. That's a one star experience. Okay. Cool.

33:41

What's a three star experience? So then they they define a three star experience. It's like all those little moments, but they're a little bit better. And he's like, alright. What's five star experience? And this is where the team the first time they do this, actually, the team's like, oh, five star experience is like, you know,

33:54

super easy to book on the website.

33:56

You get there and the keys are in the lockbox and it just opens up and,

34:00

you know, it looks like the photos and you're feeling good and the the host leaves you kinda like a bottle of wine on the table or like, you know, some some mint chocolate on your pillow. Let's put it that way.

34:10

He's like, okay. Great. That's a five star experience. I feel like, yeah. That's five star shows. They're ready to, like, leave the meeting. Great. We we need to find it. He goes, cool. What's a six star experience?

34:18

And they're like, oh, fuck, Brian. Why what do you want us to say? They're like, okay. Instead of mint, you know, chocolate on on your pillow, there's a bottle of wine. He's like, alright, what's a seven star experience? And they're like, Alright. Seven star experience, you know, they pick me up from the airport. There's a they're standing there with a name on my name on the sign, and they I don't have to go figure out the Uber in the city. They drive me home, and then they you know, on the way out, they hand me, you know, a little cheat sheet of cool stuff in the neighborhood that I can go check out.

34:44

And he, like, keep pushing the envelope. He's like, what's a twelve star experience? And he forces them to think through what the most magical

34:51

experience could be using their product.

34:54

He's like, okay. Cool. Now we know what's possible. Now we know in the extreme scenario, like, we took the ceiling from here, we blew the roof off. And now we can go here. Right? We took the knob. We turned it to ten, and then we said, no. We want the volume to go higher. And now we could take the volume up to fifteen. And sure we're not gonna be able to deliver that every time. But if we hadn't even thought about it, like, we couldn't ever dream of translating any element of that into our, into our experience.

35:18

And at the company, there was a time

35:20

pre COVID when when they didn't have, you know, what the when COVID happened, like, things change and, like, we gotta survive just like most businesses. But prior to that, For a long time, Brian had been tinkering

35:32

with building an airline.

35:34

And the reason being is the twelve star experience is basically, well, like, What if we flew you there? And, you know, the moment you booked, we picked you up, and you're on our flight, and we, you know, a perfect twelve star would be like, it's your own plane, this and that. Yeah. And they were even tinkering with either opening an airline or offering flights. Right. And that and that's an example that that that that example didn't come to fruition because a bunch of stuff, but that's an example of, like, man, that actually could have been reality from that exercise. But but other things did. So, for example, the Airbnb,

36:05

what what's it called? Experiences or whatever it is. Where okay. You get to the city. Now what? Well, my stay is not just the house. I'm in. It's what I do outside of the house. Well, Cool. Would it be awesome if we could take you on a wine tasting thing? That could just be part of what was already booked for you. It just turned out to be amazing. It's like a local person guiding you through this thing, not just this, corporate,

36:24

you know,

36:25

you know, tour bus. But, like, somebody who really actually, like, works at the winery who just does this in their spare time, wouldn't that be an amazing experience? And that actually became a part of the product.

36:34

And, you know, what if the photos weren't so crummy? Right? So, like, all these things, they they they, like, put effort into doing them. To me, that's how you translate the moments between the moments thing and to real life. So whenever I do this with our companies, it's like, cool. So what would be a great experience? Oh, you get the product and it works. Okay. What's a what's a six star experience?

36:53

Well, the packaging actually, our packaging kind of is weird. It's like hard to open. Be awesome if this just was easy to open. I didn't have to go get the scissors and fumble with this. Oh, yeah. Okay.

37:02

What else? Well, it'd be cool if it inside every package. They all was this other little thing? That would be awesome. Right? And then, like, what if the founder followed up with, like, you know, like, hey, how was it? Two days later, and they, you know, they actually cared what I thought. Okay. Well, What else? And so this, like, this exercise of take your team through one star three star five star seven star nine star twelve star experience,

37:23

is, like, it it works in any business, not just hospitality.

37:27

Damn. Yeah. I've I remember hearing this story years ago that I think this he did this in, like, two thousand fourteen or fifteen, and it's always stuck with me. Yeah. It's coming. So let me tell you about a company that I think

37:39

I think I could I could start one of these, and I think I could I could knock it out the park. So there's this company

37:45

that I I've always talked about Well, actually, no. I'm gonna tell you about that in a second. I wanna tell you about one other thing. There's this guy named Sam Evans. Do you know Sam Evans?

37:53

Sam Evans.

37:54

It's just the, very, like, slick backed hair guy.

37:59

What's his thing? Consulting dot com? So he alright. So this guy named Sam Evans,

38:03

He rubbed me the wrong way for a long time, and looking back, I think I was actually wrong, and he seemed like an alright guy. So he had this website called consulting dot com, which If I had to put it at its worst, it was basically

38:16

a course that was, like, two thousand to ten thousand dollars that taught you how to start a business.

38:21

At best,

38:22

it's like, like, it's a accelerator.

38:25

And the reality is it just, like, is a way to, like, it's like a community and a course on starting a company.

38:31

And he scaled it to, like, thirty million in revenue.

38:34

And

38:35

it was just him, and he hired all these people and built this office in New York. And he was posted on social that they're doing fifty or sixty million in revenue, and then he he vanished.

38:43

And he had a YouTube video come out today that says And he and he just says, I'm back. He's like, for the past two years,

38:50

I hated life. We scaled too quickly.

38:52

And so we were spending, like, fifty k a day on Facebook ads we weren't even making that much profit. So I decided to change everything. And over the last two years, we've crushed it because, for example, in January,

39:02

this course, he goes, we got rid of, like, There was three courses. Now we only sell two or one. And last month of January, we made eight hundred thousand dollars in revenue and our expenses, which includes payroll and buy and paid ads was sixty thousand dollars.

39:16

And so, basically,

39:18

this guy and and then he launched this new company called school, which is basically like a Facebook group's alternative because when he was on to courses, he was like, these stink. So that is a different story. That's actually cool. But this course business, this guy has now

39:31

basically, let's just times it by ten. So eight million in revenue with six hundred thousand dollars in expenses. Is that nutty or what? Is that crazy? Yeah. But it depends. Is that sustainable and also is that gonna grow? So for example, I No. I don't think it's gonna grow, but I think it's gonna be sustainable. When I did the, like, all access passives, like, I was making whatever fifty k a month off of the newsletter,

39:51

that paid newsletter, making fifty k a month what were my expenses? It was like, you know,

39:56

three hundred dollars a month for ConvertKit.

39:59

You know, like a VA for five hundred dollars a month, whatever. So it looked nutty, but, like, That's because I had an audience. So I could just sell into that. If I wanted to grow it, I would have had to, like, you know, my expenses would have had to gone way up. Right? You know, like, so it depends. We're Yeah. Maybe his ad spend is really low now. Is that because his ads are ultra efficient, or is it because he had a long a big list that he's not efficient? They said that they don't they don't spend ads anymore previously that spent millions and tens of millions of dollars of ads. So the website definitely already has -- Yeah. -- traffic.

40:28

Traffic. Yeah. So, yes, it's not like I talked to somebody who worked there, pretty early on. So they I was like, is this kinda legit? They go, he's legit. He's good. They're like, he It lived in New Zealand or something like that. He's a digital marketer.

40:41

Then he has consulting dot com, which is basically like a they had a course, they had a consulting accelerator, and they're basically teaching people how to start their own business. Their own consulting business.

40:48

And, they said they told me at the time that there was, like, ten million dollars of free free cash flow a year. And they said that,

40:56

They're it was about thirty million or something in revenue. And he said, like, half of that said, like, fifteen, sixteen million was coming from one product was a two or three thousand dollar course about how to start your own consulting business. And then from there, they upsell you into the five thousand dollar course about how to create a course.

41:11

And then

41:13

once you get to

41:14

five hundred thousand dollars in consulting revenue, then you get to join a mastermind that will help you get to a million dollars that'll cost you twenty five or fifty grand or something like that. And so that was their, you know, that was their model. But, you know, half of it was coming from that kind of like entry level

41:29

two to three thousand dollar course, where they, like, kind of sell you close you on the phone

41:34

to, like, get you to buy the course, which is Yeah. I went through the funnel to, like, So I got him to sell me online

41:40

or to to do the phone call. And I was like, I wanna I wanna figure this out. And it's pretty good, man. And I gave the guy a hard time because he's just kinda weird. He just comes off serial kill. He kinda Patrick bateman. He's kinda like the Patrick bateman of her of our friend, Jack Smith, like, the American Psycho version of our friend, Jack Smith. And so he's, like, just, like, a little off, but that's actually

42:02

really

42:03

incorrect of me to say because I don't I think he is just an oddball, which is totally acceptable.

42:09

Yeah. And I don't know him. And I think that my judgment totally wrong. I think he's an alright guy. Yeah. I think it's wrong because it's all based on his haircut.

42:17

No. I watched a lot of this guy's videos, and I was like, something is off here. And I He was he was aggressively selling he was it was the type of guy where he's selling, like, a private jet,

42:26

like, a video on a private jet. Right. So that's not wrong, but it's it's it's you know, your cousins with the wrong.

42:33

And so I think that that it was just kind of odd, but I thought that was interesting. I thought you'd get a kick out of that. Alright. But the second thing, So go to board Google boardroom Insiders.

42:41

42:43

So this company was just bought the other day for twenty five million dollars.

42:48

And it was bought by this company called Euro Money. And so, basically, what it does is boardroom insiders provides executives

42:54

with help on,

42:55

it helps them with their sales, marketing, and recruiting teams,

42:59

if your audience is a c suite executive.

43:02

Basically, it's just a database

43:04

that lists all the executives you can think of. And for a bunch of big, powerful ones, it has in-depth profiles on them. And it helps you map out who they know and,

43:15

you can, like, follow an executive and it could, like, tell you, like, oh, this person recently changed jobs. And they claim that none of their information comes from scraping. I don't buy that, but it could be true. And they also they say that

43:28

let's just assume that's not true, and then we'll assume it is true in a second. But assuming that's not true, that means they get all of their data from basically these these editors who are just scraping the web, not scraping, but, like, monitoring the web and manually creating this database of tens of thousands of executives and then selling it for tens of thousands of dollars.

43:47

And I think that's pretty amazing. And I think that's interesting because there's this company called Pitchbook that did something similar to this. And what Pitchbook did, they Pitchbook is owned by a publicly traded company. They do hundred million in revenue, which means they're probably worth well over a billion at this point. And what they did was they hired these huge teams of people in the Philippines, and they would basically call VCs and asked them if they invested in this particular company, and then they would create a list of, like, alright. Here's we we triangulated this to

44:12

this company raised this much money at this valuation from these five people. These five people also invested in these things, these things, these things, these eighteen companies are growing at this rate based off their headcount growth on LinkedIn

44:22

these fascinating databases. Is this is this interesting?

44:26

Yeah. I always, like, kind of I kind of admire a product like this. I put this into beautiful businesses. Category. Why? Because,

44:34

what's the product? The product is data.

44:36

You sell it digitally.

44:38

You collect it through either automated scraping or outsourced, you know, kind of phone phone sales scripts.

44:44

You get every every bit of data you add in, makes your whole dataset more valuable.

44:49

And, and you could sell this thing for a very high price because the people who need it, right, like order insiders, for example, who needs it? It's who who needs access to the profiles of executives at companies? It's like, you know, executive recruiters

45:03

they are willing to pay because they make a ton of money when they place a CMO at a company. It's executive sales or executive marketing And so it's like people who are who have big budgets who spend a lot of money, and they they don't have the time to, like, go figure this out themselves. So they'd rather click a button and get the get the list. And so,

45:21

so, yeah, while I don't think these are the most fun and exciting business to build or, like, not, like, that good for the world, you know? I don't, like, admire them for those reasons. Can be if you if you cared about it. I think if I think there's a and there's not, like, I am fairly passionate about the pitchbook version.

45:37

Crunchbase is also a cool version that I'm like, oh, that's actually pretty sick. I think there's a world where

45:42

it could be cooler.

45:45

Yeah. Yeah. Maybe. It doesn't look like they have kind of like a lot of stuff on the person. So it's like, you know, I'm I'm on one says Doug Yum. He's the head of retail business. They have, like, sample profiles on their site. He's the head of retail business at Amazon. Okay. Personal interests are golf and Greek letter organizations. Rats. I don't know. I don't know what that's about. And then it's like, here's the summary. He did this. Before that, he was working on this.

46:08

It's like a resume. Doug legs off and boofing. Let's go hire him.

46:12

And then it was like, hey, he was born in South Korea, grew up in Kentucky. It's like, Yeah. You want if you wanna build rapport real quick, it's like, here's his wife's name. You know, he hey. How's the wife?

46:22

How's I was younger, young nim. You know, like,

46:26

how's, you know, he what here's what he's focused on. Are he he's bullish on retail business? Because on the q three earnings call, they said we're bullish on retail business. I was like, okay.

46:37

Yeah. Some of this is kind of like, you know, who's typing this in here? But some of this could be useful. I I could see why this is not. Have you seen, on the office? Michael takes notes on all of his clients, and he's trying to get trying to teach White how to do it.

46:49

Yeah. And he goes, and Dwight gets to know it. He goes, hello, mister Smith. How is,

46:54

Greg, fourteen year old, homosexual son. How was your gay son?

46:58

Yeah. He's like, it was written in he's like, it was on green. He's like, and Michael, it cuts him off. He's like, green means go. I said, do not go there.

47:11

That's what this reminds me of.

47:13

Oh, my god. That's great.

47:17

Yes. Alright. So this is this is a cool little website That's it. Can I tell you something, interesting? I saw. So,

47:25

the one the point o one percent rule. So Nathan Barry came on the pod.

47:29

And he was cool. So he's the the founder of ConvertKit. He came on. He was telling us about some blog posts that either he's written or the others have written that he liked. So I went back and I read one of them. And I saw this thing called the point o one percent rule. Have you seen this? No. Okay. So I'll I'll Pretty amazing. I'm gonna pull up this, where's the blog, zero point zero one percent rule wealth. Let me see if I can pull it up here.

47:53

Okay. I'm not gonna be able to find it real quick here, but I'll I'll put the link in, Ben, if you can find it or search Nathan Berry wealth ladder point o one percent. So, basically, the way the guys think he he's like, he's like, you

48:05

know,

48:06

He's like, he talks about price sensitivity. And he's sort of like, you know, as you get more rich, you,

48:12

You know, the way you think about money should change. Right? This is, like, when I came to your house and you had, like, CVS receipts in the glove compartment, because you're, like, saving them for, like, the three dollar thing, and you're, like, hell yeah. And I was like, dude, you just sold your company for, like, many, many millions of dollars. What are you doing with these CVS receipts? You're like, I just like to do it. That's a habit. And so this guy talks about, like, at the richer you get,

48:34

you should sort of he's like he's like this works for when you sell something to somebody or yourself as you get to that level. Basically below point o one percent of your net worth. So that's you take your net worth and you multiply it by point o o o whatever, you know, one. So it's like,

48:49

point zero one percent of your net worth. So let's say you're worth,

48:52

let's do a hundred million. So a hundred million. What is it times what? Use five five billion. Right? They'll use a little bit more of a approachable number here. So,

49:01

so that would be five hundred dollars. For if you have five million dollars in network, five hundred dollars at the threshold below which

49:08

you don't really feel it. You don't really care or feel it. You can become a little bit price insensitive below that point. So that might be, like, you know,

49:16

opting for the night, you know, the nicer hotel or, like, you just really don't give a shit. You can just ball out at a restaurant. You really don't care.

49:23

And so he draws this little curve and he's like, at, at the first level of wealth, it's like,

49:29

he calls it, like, level level zero, level one of wealth, where it's like, you know, your point o one is, like, a hundred dollars or or less than a hundred dollars at that point. Well, a million dollars.

49:39

Yeah. A million dollars would be a hundred bucks. Yeah. So he's like, you know, at that point, like, you know, you're at the grocery store, it's something cost an extra dollar, like, you care. You don't wanna buy the eggs that cost a dollar ninety nine more. You care. Like, then the next the next jump up is you're like, well, I don't care at, like, you know, it's the the way he draws the chart, it's like, what are restaurant prices?

50:00

Then the next one is like, what are vacation prices? It's like, you don't even really care about how much your vacations cost. The next one is like, you, you know, you could fly first class. And then the the final one is, like, you know, or the next one is, like, you can buy a crazy house. So you, you know, you don't really get you're not really feeling,

50:14

house prices as much. And then the final one is, like, you know, what are prices anyways? Like, you know, there's when you're worth over a hundred million dollars. Like, at that point, most things don't cost anything to you and, you're pretty insensitive to the cost of it. So I'm sort of summarizing the idea. The the exact, you know, you can quibble about what you should or shouldn't care about. I thought this was kind of an interesting number. And the reason I bring it up is very few people that I know are, like, properly price

50:40

sensitive.

50:41

So there's a lot of people I know, like my dad who no matter how wealthy they've got, like, these sort of, like, the trauma of not having money is so deeply ingrained in his body,

50:51

that, like,

50:52

you know,

50:53

Starbucks, he's just, like, he's, like, pissed off when they charge. Even if he buys the coffee, And, like, he's angry at the price. And he's like, oh my god. Four ninety nine. Like, I could make this for so much less. And they're like, sir, you're welcome to do that. He's like, oh, like, what's going on? And, you know, he's anchored to prices from, like, the eighties when, like, you know, that's why, like, he thought movie tickets should cost x. And also, you know, it just, like, hurts him to spend more than some amount, regardless of what's in his bank account. And so he's kind of on one the spectrum too cheap. And then there's another side of spectrum, which is we're more where I am, where it's like, dude, you should really kinda, like, pay attention to this. You're you're kinda spending, like, pretty crazy.

51:29

And, you know, completely price insensitive

51:32

is on the other side. And then there's, like, whatever the sweet spot is. And then school, they don't really teach you how to How to, like, gauge that or what what those kind of, like, what even should be a good number for this? What should I spend on things? So you you you don't get nervous like, I I'm I freak out a little because as an entrepreneur, like, some years, I just, like, knock it out the park and make so much money. Other years, I make nothing.

51:53

I mean, hopefully, I don't think nothing will ever happen again, but, like, there's times you don't get nervous about running out? No. Actually, like, two months ago. I was like, oh my god. I have, like, no cash left. No cash on hand left. I was just I was investing in everything I saw. I was putting money into startups and to crypto and to stuff. I was, then I was spending a bunch, like, my payroll expanded.

52:12

And I was, like, oh my god. I have, like, so little cash in the

52:16

I thought that way too.

52:19

I had sixty grand in cash. And I was like, I feel low. Yeah. I think it was, like, thirty eight thousand was in my, like, whatever Wells Fargo checking account. I was like, where did all the money go? This was, like, Well, and I was like, well, yeah, I guess. And I looked at the, like, out outgoing thing, and it was like, it's not that my spending had gone up. I was really just investing a lot of money. But I was like, wow. I should, I need to manage cash. For most of the time for me, it's like, oh, I need to send my invoices for, like, things. You know, like, I was like, alright. I'm gonna teach a course And I'm gonna invoice, you know, for the podcast, and I'm gonna, like, do the things that bring in, like, cash today versus most of the things I invest my money into are, like,

52:54

long term illiquid things or my own businesses.

52:57

Right? Like, maybe I should take a withdrawal out of my business and, like, put money in my bank account. And so So, you know, it was just like a reminder of that. But, no, I I don't really get too worried about that.

53:09

And maybe, you know, again, I think I'm too far on the dial of, like, willing to spend on whatever.

53:14

Remit Safety, this is pretty much what his entire,

53:18

not course, but his entire image and content is about, which is like

53:23

He's got this podcast where two people, couples argue, like, we have we're worth three million dollars and

53:31

he got into a fight with me because I spent eighty dollars on this silly thing.

53:36

And

53:37

Remit's all about that. It's I have I'm more like your father than I am like you. Like,

53:43

and I think it's just rooted. It's it's rooted in, like, trauma. Like, just fear.

53:48

I've got the same thing. We're just like a it's like a it bothers me so much. It's like, for example,

53:53

commentary or coffee. I they sent me some for free. It's so good, but it's a dollar fifty per

54:01

cup.

54:01

And compare that to, like, you're being coffee. I'm like, dollar fifty. Sometimes I don't even drink the whole thing.

54:08

And so, like, I've been really struggling with, like,

54:12

is that worth it? Is this worth it? Or

54:14

the back splash on my sink in my kitchen, we need to replace it, and it's eight hundred dollars. And I've been fretting over it for over a year now. I'm like,

54:23

eight hundred dollars to replace that. I can't so even though it will add value to the home and also make me happier, I understand why you're dead thinks that way. It's really it's real I think it's challenging when you're it's like it's like, you know, it's proper trauma, I think, of, like,

54:38

you felt one way for years, and now you suddenly, like, things are different. Yeah. Maybe we actually need money therapy,

54:44

money therapy specifically. I think that's actually a good idea here. So therapies is broad thing that has, like, a bunch of associations with it and mostly is, like, stigmas and blah blah blah. I think somebody needs to spin off and Remit sounds like he's kinda doing this, which is Miner therapy is a great idea. Financial therapy.

55:01

And it's like, yeah, I have a money coach. Or, you know, you probably need a switching therapy to coach is the is the hack to, like, Oh, I'm I'm focusing on performance and not like, you know, fixing a a pro a broken part of me.

55:14

But in in reality, it's that. I tried finding people like this. And when I met them, I was like, look,

55:21

we just didn't even tell them. Not a financial advisor. Different thing. No. I know. Thought when I I go I would go to therapy for a lot, and I would and I would go when I whenever I was trying out a new therapist, I'd be like, so I'm not gonna, like, I'm not trying to sound like a douche or big headed, but, like,

55:35

I'm a high high achiever. Like, I wanna, like, conquer the world and, like, do cool shit.

55:40

And so I'm not wanna talk. Like, this is this is the the the place that I'm coming from. Like, I'm I'm high octane, baby. Can can we can we make this happen? Do you have the tools necessary or no? Or do you, like, specialize just in, like, you know, like, traditional?

55:53

What were you really trying to tell her? You were trying to tell her that my problems are not, like, I'm not broken. I'm trying to, like, just achieve a higher level of success. Or were you trying to tell? Like, it's I'm an a player. Are you an a player therapist? Or is that what you were trying to ask her? What were you trying to ask her? No. The blunt way to explain it is I've got rich I'm I'm complaining about some rich people problems. Okay. Gotcha. And, like, I'm just, like, mostly just insecure

56:15

about certain things, and I wanna, like, use that to, like, conquer the world. Right. I'm not very good on Twitter.

56:21

Yeah. And, like, I'm gonna complain about stuff that sounds super weak.

56:25

Because, like, on outside, like, everything's going great, but I need you to, like, empathize that, like, I'm trying to, like, go places. And I don't need you to tell me that, like, Well, you made a million dollars that last year. Isn't that good enough? Like, no, dog, it's not. Like, I need you to understand, like, what what, like, what's the what's that stake here? You know what I mean? Instead, what is at stake here?

56:45

That's, like, you're a better I'm gonna be I'm gonna be your I'm gonna be your money therapist. But you know what I mean? Like Totally. And so, like, I would meet people and I'm like, oh, you've only worked with, like, a certain type of person. You have, like, I don't think you under I don't think you'll be able to help me. Yeah. Yeah. Exactly. I I know what you mean. It's the reason Tony Robbins gets paid a million dollars plus per client because it's like his clients are Serena Williams and Ray Dahlio and, you know, or whoever. And he's, like, you know, rich. Yeah. And he himself is successful and his other clients are

57:13

you know,

57:14

objectively very successful, but everybody,

57:17

everybody,

57:18

you know, can improve the, you know, the little voice in their head. Did while we're on the, random

57:24

random random topics, did you watch the Tinder Thunder?

57:28

No. But I saw your picture with it. So what's the what's the, like, the the Okay. So you guys don't okay. So here's here's what happened. I think it's it's kind of an amazing thing.

57:37

There's a got so the document it's a documentary

57:40

about this guy who goes on Tinder, and his Tinder profile looks like, you know, he's kinda like a normal ish looking guy, but he's, like, clearly living a cool lifestyle, like, lots of travel

57:51

in different climates, kind of it wearing very nice clothes. That's his profile. Alright. So girls swipe right on him. And then start chatting with him. And he he basically what he ended up doing was he ended up calling

58:02

women out of money, and it was like a ponzi scheme. So what he would do is He would meet a woman on Tinder,

58:08

take her out on a date, kind of wine and diner, make it look like he's this baller of a guy,

58:13

And he, you know, is just, like,

58:16

like, a prince out of a fairy tale. He just loves

58:18

her, the average looking girl, whose average job, just from an average city, And then all of a sudden, he's like, come on my private jet and come do this with me and they go together. And there she's like, oh my god. It's all happening. I am that princess that he picked and he cares for. And so he he starts talking to him. And his backstory is that he,

58:37

his dad owns a diamond company, and he's a son of a billionaire. And if you Google, you see that this guy's a son of a billionaire, so he kind of like had created this profile around that. And,

58:48

and then, you know, sure enough, a month in, He's like,

58:53

hey, you know, like, he he's he's like, oh, you know, he sends a picture of his bodyguard. He's always with a bodyguard. He's like, my bodyguard got attacked.

58:59

Oh, my god. And then she's like, oh my god. Is he okay? He's like, yeah. But, you know, they're telling me, I can't use my credit cards anymore because they're tracking my location. You know, like, these are our enemies for our company. The Diamond business is a ruthless business.

59:11

And he's like, can I borrow your credit card for the time being while I,

59:15

you know, because I can't use mine yet? And she's like, oh, okay. And he's like, cool. Just make sure you get your limits raised because, like, I have business meetings and all this stuff. So these women end up going, like, a hundred fifty two hundred thousand dollars in debt as he racks up credit card debt that he's like, hey, go get a quick loan and send me the money. I need it because, you know, my enemies are after me. He's like, my enemies are after me. And so you the documentaries the first half of the documentaries is women talking about how they fell in love, and the second half is, like, the how they got conned, basically. And he's, like, a ponzi scheme. So he's Well, he'd fall in love with one woman, or he'd he'd get them to fall in love with him,

59:52

get them to start giving him money and credit cards. He'd be using that to wine and dine the next woman And then he would be doing this with multiple women at once, telling them all the same things, and then

01:00:01

he was living this, like, extravagant lifestyle on all these women's dime. And,

01:00:06

and then, you know, so that's that. Okay. That's the core of the movie. Quick reaction to that, then I'm gonna tell you some other stuff. Well, what happened to him? So how does this end? It ends with, he gets exposed. So the women are like, oh my god. You know, they they go to the credit card company. They're like, look, I have to be honest. Like,

01:00:21

my kind of boyfriend, you know, or I don't know what's going on. This is the guy he's tricking me and, like, they he's there. Can we see a picture of the guy? And he should she shows a picture on her phone and that the two, like, agents from, like, AmEx or whatever, just look at each other, like, it's him. And then the she's like, what? It's like, we've been after this guy for years. He does this with tons of women. They're like, there's other women he's doing this too. And so it's like they feel cheated on plus conned. And,

01:00:45

And so he but technically, what happens is, is he breaking the law? He's not breaking the law. They are giving him money. They're sending him money willingly, and they are,

01:00:55

you know, they're giving him their credit card, and they're calling the credit card company and saying, no. No. It's me. Can you please raise my limits? Yes. I'm traveling. I'm in I'm in the I'm in Aviso right now. And so they're like, you know, you're in a kind of a sticky spot. You can't really say he stole it. You clearly gave it to him. In fact, you kinda committed fraud, but, like, well, whatever, we'll leave that aside. But, like, yeah, you do owe this money. Like, this is not

01:01:17

This is not, you know, a stolen credit card. And so

01:01:21

anyways How much did he get? He ends up getting a fifteen month sentence for not even for this. It's for like something else that he did, like, associated with this.

01:01:31

He serves five months. He gets off free. He's out there living. He's got a new model girlfriend. He lives somewhere

01:01:36

The girls kind of, like, exposed him in the press because they were like, okay, look. Law enforcement's not doing anything or it's gonna take too long. He's gonna keep doing this in the meantime. Let's take them up. They go to the Norwegian press where they're from, and they they they kind of, like, expose it. The Netflix turns it into a documentary.

01:01:51

And, and so the guy's still out there

01:01:54

And one of the things in the movie is he goes to a plastic surgeon and he's like, I want my eyes, cheekbones, chin, mouth, all restructured. The and this guy's like, I'm not gonna do this. Only a criminal would want this surgery.

01:02:04

And so he's like trying to change his face so he could keep it going, but he can't change his face. And now he's like, you know, kinda like public enemy number one. But a lot of people who watch this are like, dude, these girls are stupid. You yeah. You were just with him for the money, and then he called you for the money. You got what you deserved. So the the girls are getting a ton of flack for it. No. That's stupid. That's that's that's dumb.

01:02:24

But I'm just thinking what waste of talent by this guy?

01:02:28

Yeah. Like, that's pretty amazing. All this energy. It's like a it's like a you know what's funny is, like, Leonardo, Decaprio, played the same character and catch me if if you can, and it was awesome. Yeah. He's became. Like, when I see this guy, I wanna punch him in the face. Yeah. Exactly. He that was the problem. It was a documentary instead of a movie about the con man itself, where you sort of fall in love with a smooth guy.

01:02:49

Yeah, if if a different, if a if if, like, a lovable, if, like, If, like, Matt Damon played him, I would be all about it.

01:02:57

But, you gotta watch the thing. It's super punchable phase this guy.

01:03:01

Yeah.

01:03:02

And the memes are just amazing,

01:03:04

around Well, I saw the meme with you with your face on it. Yeah. Yeah. Yeah. I had somebody I was like, hey, finish up my head onto onto this photo where it looks like I'm with the guy, and I just tweeted out, like, oh, I'm with my sister's new boyfriend. Like

01:03:17

He's like American?

01:03:18

No. This guy is is Israeli.

01:03:21

Good. Screw this guy, man. I I, I'm happy they made a documentary about him. How did he get all the,

01:03:27

so he's in a private jet in a bunch of these pictures? How did he get that?

01:03:30

Because he's using the previous woman's money to fund his his lifestyle. So he would fly private. Yeah. Yeah. So he's actually flying private. I don't know if all the time, but at least some of the time. And, it was just really wild. In fact, a lot of the numbers don't make sense. Like, he must have been running this on, like, tons of women at once to fund this lifestyle because these, like, the Jets and the stuff that he was doing, like, okay. He would calm this woman out of eighty grand, but eighty grand, it funds, like, one month of this lifestyle. You know, like, that's not very long. So he must have had a lot of people at the same time, or the doc documentary's a little inaccurate. I don't know. But how much money did he get?

01:04:03

They said that he had conned women out of millions of dollars, over over time.

01:04:08

They didn't say exactly how much. They don't know, you know, how much of it was there. But but I I just feel like you did this all wrong. Like, if you're gonna do all this effort,

01:04:16

You gotta be more intelligent. Right? Like, okay. What could he have done?

01:04:21

Could've just buried Rich could have just seemed rich, married rich, divorced, took half. Right? Like, that that would have worked.

01:04:28

Wait. Wait. You know, put more wood behind fewer arrows here. And he could have just gone one very wealthy person. If he really wanted to do this, that's my first critique of of him.

01:04:37

My second critique of him is

01:04:40

bro, all this money to just party,

01:04:42

partying's exhausting. Like, he just wanted to fly private and go to these clubs and do table service. Like,

01:04:48

you know,

01:04:50

You couldn't pay me to do that. I don't even want the job. You gotta diversify your assets, dog. Yeah. You shoulda. You shoulda own some own some crypto. Like, buy something, buy buy a home. Do do these these with this money. You you just blew all the money on overpriced, you know, like, bottle service at the club. Like, wow. Alright. Ask critique number two.

01:05:09

Number three.

01:05:11

Go b to b, bro. Corporate

01:05:13

Swindling. Would it work way better. So, you know, he could have been, like, you you heard about the guy who just started sending invoices to Microsoft and Apple and stuff. It just got paid, like, millions of dollars. Just setting a focus. He was just sending an invoice to accounts payable or whatever.

01:05:27

And, and then they would just pay some of the invoices.

01:05:30

Do you want me to just do like, a p at Microsoft dot com. Yeah. Yeah. He was like, he's like, hey, you know, this is for the, blah blah blah. And, like, and then they went back and they're like, what the hell is this? Who is this vendor that we've paid one point one million dollars to this year? Like, nobody knows who this is. I don't think that's illegal either.

01:05:46

I think it is because he was, like, you know, well, whatever. They were going back after them. You know, these companies a lot of money. So that's the downside of going b to b. But I feel like there could have been a b to b way of doing this.

01:05:56

Should've actually just started a diamond company. Could've made a lot more money. If you're this good at getting women's emotions tied up in your your lifestyle,

01:06:03

just actually sell the diamonds.

01:06:05

It would have worked.

01:06:08

Use their money to fund a diamond company that actually could have worked. This guy needs to be needs to be in the Facebook ad manager instead of Tinder. Yeah. That's my that's my continuous guy. I'm looking at him now. The all those these women who he scammed, they like, a lot of them look like models, Like, he was killing it. Also, like, you forgot the other option, which is, like, just marry one of these ladies. If they're rich enough to, like, if they're these beautiful women who could wire them two hundred k, like, I don't know, man, bro. Maybe gotta keep her. Well, there in this case, he's like, he was telling him, like, go take, like, a kind of like a collateralized loan or a payday loan and, like, super high. Just don't worry. He's like, I'm gonna wire your money back in four days. And then he would, like, not wire them back, and then they'd be like, hey. Did you wire the money? He's like, oh, sorry. They're like, the bank was closed. Okay. And then he would, like, show them a statement. He'd be like, oh, I sent it. Should arrive in a couple days.

01:06:53

She's like, hey, it hasn't arrived yet. What's going on? Like, their interest is building up on this, like, flash loan you had me take. He's like, oh my god. Let me call the bank. Another two days go by, he's like, call the bank. They said this thing got frozen. I gotta I gotta deal with this. I'm so sorry. Here, know, I'm gonna send you one of my watches. In the meantime, you could just sell this watch is worth a hundred thousand dollars. Send them a fake watch. And you would just buy time doing that. It's like, these women didn't have the money, but, like, I think he could he could have totally

01:07:17

gone for a richer woman,

01:07:20

and then been like, you know what? Maybe like,

01:07:22

I love you. I'm not gonna make you sign a prenup. You know me. I'm a billionaire.

01:07:26

I come from this lineage, but I'm not my dad says sign a prenup. I'm not gonna do it. And then she would feel a little bit of pressure and be like, Okay. I guess I can't really ask him for a peanut anyways. This guy's richer than me. Alright. I guess I also won't. That would have been a a more effective con. If this guy were in jail, do you think he'd be popular or hated? I think popular, sadly. You think popular? I think I think

01:07:47

I could see this going either way, man. I could see his I could see this going either way. I think, like Did the swindler in prison? Would he, like, Alright. So Bernie Madoff I heard in prison was like a god, which I get. I get that. You know? Like, he could teach people how to, like, corner, like, the chocolate chip or the chocolate a hot chocolate market, like, in prison. Like, you could, like, you know, or you could, like, you know, dominate the commissary and you could, like, teach you about markets. I get that. And also, there were it wasn't a violent crime. So no children or women would hurt, like this guy. Is he I would see this guy being unpopular.

01:08:19

I don't know. That's a big question. He's got kind of like a douche bag or a to him. So that's the problem. That's that's where he's gonna get in trouble. But,

01:08:26

bro, the Swindler, the Swindler would do well in in pricing. This is a good guy. I guess I'll watch it. How many episodes was he? He's not prison. He's out and about. He's he's living a nice life right now. I'll screw this guy, man. Any sold a couple million dollars?

01:08:38

Yeah. I think I think about I think this documentary is punishment, though. That's fair. I'm okay. You're not serving time, and you have this documentary with you. Our buddy, Jack. Put your pointed something out. That was like, oh, wait a minute. That's true. He's like, yo, Netflix is gonna make a lot of money off this documentary. Pay off these women's debts. They have, like, a go fund me going. It's like, yo, Netflix, you need to pay off this woman's two hundred thousand dollar debt. That's true. You you did well on this documentary. So that's the, that's the real call out here. Netflix

01:09:02

cancel Netflix if they don't pay off these women's debts.

01:09:06

That's a no brainer. You don't think they're going to? The well, the nobody said anything. These women are doing interviews everywhere. There's a go fund me out there. I feel like I feel like they could have said or they're just, you know, swindling people in it off. Thing that, you know, we didn't make a lot of money off this, but Netflix actually generously did agree to pay off the debt. You know,

01:09:22

blah, blah, blah. That I feel like that story should have come out if they did it. If they didn't, then fire your either fire your PR person Netflix

01:09:29