Like, I should create this. And then I looked in the mirror, and I was like, yeah. This ain't gonna work. There's a reason your nickname is the vanilla gorilla. Okay. Yeah. Like, wait.

It wasn't gonna work.

So, Sam, I got a question for you. You have launched this business this year called Hampton, and I love the name.

I love the brand. I go to the website. I love the website.

More than anything I love the idea.

Me I'm jealous of this idea. Andrew Wilkinson was so said I'm so jealous that I didn't start this idea. We are I feel like you got so much right.

And

I know that the that in doing any idea, whatever you cut you know, there's something called the idea maze. You go through, you wander around, you try to figure out the right path, and you cut you if you're lucky, you pop out the other side with what you did with Hampton where everything turned out right. What I wanna know is

what were the other paths you considered, but ended up saying no to?

Along the way. Because nobody sees that stuff. That's on the cutting room floor. I wanna know, you know, I love the name Hampton. Were there other names that you thought about? And, like, how did you pick that one? And, like, what was that decision process? I wanna know target market. Like, you I feel like you nailed the target market and you've nailed the value prop. Were there three other runner ups that you'd consider that you didn't have I kinda wanna see what goes on underneath the surface

before this beautiful execution comes out. Well, first, Thanks. You're you you you hopefully only see the good stuff. Obviously, there's all types of bad shit that happens on the on the back end where we're, like, this sucks. But in general, it's been quite pleasant. So, dude, with this company, it's so funny. I purposely had on we had guests that ran these types of

companies And I wanted to prove to everyone. I'm gonna go I'm gonna do my research in front of people. You left a paper trail. Right? Like, you left public breadcrumbs

as to exactly how you did this step by step. And by the way, I love that you're honest about this because you're definitely had guests come on and basically explain to you what the blueprint is. And then you were like, cool. Thanks. Gonna go execute on that blueprint.

And,

And I didn't hide it from them. I I told them, I told them before and after, I wanna launch I wanna launch I'm thinking of launching something like this, and let's talk about it. Right. So there was nothing unethical or evil about this. But, yeah, I wanted to do it publicly so people could see So the so let me tell you first. So I sold the hustle, I think, in twenty

two.

Yeah. And, or something like that. And I had about six months or eight months or ten months I forget where I was just kinda fooling around, and I was looking at different ideas.

The two ideas that lost I'm so thankful they lost. One, remember how I got super into Airbnb's, I was like, this is the thing. I could do this. So I bought one, and I did it. And I did okay. But I was like, this sucks. I do I do not enjoy this. This does this isn't in my zone of genius. It's it's a pain in the ass. And it seems on paper like a good idea, you had a you created this Facebook group of forgot what you called, like, Sam's short term rental bros or whatever the hell you called it. What was it? The SDR crew. The STR crew. Short term rental crew. And people piled in and they started explaining their blueprint. They're like, yo, I own forty Airbnbs.

They make this much cash flow. Here's the pain points. Here's the plus sides. This other guy's like, oh, I do the same thing with this angle. And I was like, dude, this is fascinating. Sam's doing his research, again, in public.

And then you were wandering around the idea maze. You're like, maybe it's over here. Maybe the maybe the exit path is over here in this short term rentals thing. And it kinda seemed like a good idea.

On paper, but you ended up saying no to that. And and it was a good idea. It wasn't a good idea for me. It it it is a profitable thing, whatever. It was cool. The second thing that I thought about doing was I thought about creating I've always wanted to create a trucking business. I'm I'm passionate about truckers. I'm passionate about blue collar workers. My family, I grew up in a trucking family, sort of my they work in that industry.

And so I was like, I'm gonna become a YouTuber, and I'm gonna create an audience of truckers, and then I'm gonna build a product for them. And then I started, like, doing it. And I was like, no. I hate this. I'm not gonna do it. You're like, I love the idea of blue color. Purse. Yeah. I I like the idea of it. Big of bug stuff. Yeah. Yeah. It's like getting a neck tattoo. It's like the idea of it's kind of neat, but I don't know if I actually want it.

And so then I was like, look, we had this thing called trends at the hustle, and I got a lot wrong. And I love the business model still. I think I can do this. And my partner my now business partner and I, we had, like, a, basically, a therapy group where we would, like, bitch, complain about everything going on. And we're, like, I settled on that product. You built a product, launched it, did not use your audience initially publicly. You didn't use the podcast to promote it initially. Maybe your brand your brand name helped in private,

but you didn't do it publicly,

and you drove you you drove it to millions of dollars in revenue,

very early on. So very successful thing that Everybody listens podcast kind of wants that outcome. So so, you know, you're a walking case study. Go ahead.

Yeah. So Hampton is a peer group. So some people call it a community. I call it a peer group. Basically, there's three parts of the peer group. So you have an eight person group that have, like, similar size or types of companies And you basically it's like a therapy group. You just kinda complain. So it takes about six months to, like, really, like, for it to, like, catch and be awesome, but I have a six per or eight person group. It's freaking awesome. And you will do everything like you, someone will make a presentation for every meeting and they'll say, like, here's my portfolio. Here's my net worth. Can you guys me am I doing something wrong? Am I doing something right? Here's how my company works? What am I doing wrong? What am I doing right? And so they do a presentation. So that's part one. Part two is we have a digital community where you can, like, post in there and see what the people are saying. And you could, like, hey, I'm trying to hire Nanny.

What are your guys' best advice for agencies to use in the North things like that. You can do personal stuff, non personal stuff. The third thing is events. I think we host two hundred events a year, at this point, including retreats, all these type of things. So it's highly, inspired by chief, YPO, Vistage. These are large companies that are in the space. So that's the business. Originally,

I was trying to go after marketing executives. And then just executives in general. Dude, I called I did fifty to seventy meetings with people

trying to convince them to join. And

None of them wanted it. Hello, dear marketing executive?

Yeah. Anyway, who goes to your marketing today?

No one fucking wanted it. I couldn't get and then eventually I was like, I I need to charge, like, around ten grand a year in order to make this, like, a viable business know what fucking wanted it. They're willing to pay five hundred dollars, and I created a group that was actually five hundred dollars. And I was like, dude, this sucks. I can't do this.

And then my and then we were like, should we do doctors? Doctors would be cool.

But, like, what the fuck? I don't know anything about doctors. I tried to get a tried to get in touch with the ton and, like, no one wanted it. And then I was, like, fortune five hundred CEOs. Same problem. Like, how do I get in touch with a fortune five hundred CEO? Like, I don't I don't know one. Like, it is really hard. And then

I did get down on paper, but as soon as they came into contact with reality, they got punched on the face, and they ran home. They got the nose of me. Well, this one really punched me in the face. The next one, we thought about minorities. We're like, you know, my my wife is a minority, and I, like, hear a little bit of the things. That she goes through. I'm like, I should create this. And then I looked in the mirror, and I was like, yeah, this ain't gonna work.

I'm the opposite of a minority.

This is I look great on paper. But they Yeah. The only reflection It doesn't go in the mirror. Yeah. I remember when you told me that idea, and I was like, dude, honestly,

It's a great idea. I think it's a underserved community. I think they want that career development. I think that I think that makes sense.

I was like, dude, what are you gonna do when you're like, hey. I was like, you you know, are you gonna have Sarah be the CEO? Like, what are you gonna do? You're gonna be like, I am the Yeah. This white man who's running this guy for, like, I don't know. You possible, but, like

I don't know.

If you Google the word white bread, you're gonna see a picture of Sampar. Like, it feels like it it would not have worked. There's a reason your nickname is the vanilla gorilla. Like,

it wasn't gonna work. And then, my partner was like, dude, let's just go after CEOs. And he'd been saying this whole time. I'm like, they will never pay for this. But all along some people had heard rumors that I was launching this, so they asked me, like, can you do this for us? And I kept saying, no. And then finally, we're like, fuck it. Let's do it. And then that obviously was the right decision. But by the way, I did a ton of research. So I interviewed a ton of members of all these different groups, and they're like, I'm a tech guy, but there's It's all like guys who own, like, eighteen apartment buildings in South Florida in my group. It kinda sucks. Like, I love them, but we don't like a line on business. Well, it just sounds like better founder fit. Right? Like, you know, it's a it's who

our audience is on this podcast is where you had a reputation. It's where you knew the relatable pain points It's you knew how to you knew where to reach him because you knew where you hang out. You it's, like, way better found It was so much easier. It was way easier. Alright, everyone. A quick break tell you about HubSpot, and this one's really easy for me to talk about because I'm gonna show you a real life example. So I've got this company called Hampton. Join Hampton dot com. It's a community for founders doing between million all the way up to, like, two hundred fifty million dollars here in revenue. And one of the ways that we've grown is we've created these cool surveys. And so we have a lot of founders who have high net worth, and we'll ask them all types of questions that people typically are embarrassed to ask but provide a lot of value. So things like how much the founders pay themselves each month, how much money they're spending each month, what their payroll looks like, If they're optimistic about the next year and their business, all these questions that people are afraid to ask, but, well, we ask them anyway. And they tell us in this anonymous survey, And so what we do is we've created a landing page using HubSpot's landing page tool. And it basically has a landing page that says, here's all the questions we asked. Give us your email if you wanna access it. And then I shared this page on Twitter, and we were able to get thousands of people who gave us their email and told us they want this survey. And I could see, did they come from social media. I can see did they come from Twitter from LinkedIn. It's basically everywhere else that they could possibly come from. I'm able to track all of that. And then I'm able to see over the next handful of weeks how many of those people actually signed up and became a member of Hampton. In other words, I can see how much revenue came from this survey, how much revenue came from each traffic source, things like that. But the best part is I can see how much revenue came from it. And a lot of times, it takes a ton of work to make that happen. HubSpot made that super, super easy. You're interested in doing this, you could check it out HubSpot dot com, the links in the description, and I'll also put the link to the survey that I did so you can actually see the landing page and how it works in like that. I'm just gonna do that call to action then.

And it's free. Check it out in the description. Alright. Now back to MFM. Now let's talk about the names. Here's a good story about the names. So the company's called Hampton. A lot of people think that means the Hamptons.

Up until I was, like, twenty seven. I didn't know what the Hampton's were. I thought I had read about it in, like, the great Gatsby. I thought, like, it was, like, that. I didn't even know what it was until I married a woman from that area, and I learned about it. So what I do is all of my LLCs

are named after streets in my neighborhood of Saint Louis. And there's a lot of really good names for some reason. And so I just usually look at the map of where I'm from, and I just look at the names. So let me tell you some names that I thought about naming it. None of these really fit, but they could fit for other things. Number one is Macklyn. I love that name. Macklyn. So at one point, I thought about having the Macklyn running club. The second one is Sablet, I've always liked Sablat.

The third one was Simpson. That was, a street I grew up near. And then last one, check this out.

King's Highway.

This king's highway, awesome. I love king's highway.

I love king's highway. And then eventually, we settled on Hampton because I grew up near Hampton Avenue, and everyone thinks that it means the Hampton's. It doesn't. It means Hampton so sometimes p people will say, like, oh, I love the Hampton's referring to my company, and I'm like, no, it's Hampton. So we settled on Hampton because I had a good, that had a good sound to it. By the way, Can you tell me in deciding a name?

Is that, like, a one day process, a one hour process, a one month process for you? And are you bouncing it off people, or are you just going into a dark room and saying, what feels right in my soul? Like, what's your what is the actual way a name gets picked for you?

I only ask, like, three people. Usually, it's my wife, my business partner, and that's about it. Three people, but, actually, there's only two.

Even better.

Did I just name too? And myself. Yeah. Royal We. Yeah.

No. I don't really ask too many people because I just don't care that much. Like, I just wanna, like, hear someone's gut opinion. But,

and also hampton dot com, I don't think I'm ever gonna get. You know who it owns that is Marriott.

Yeah. The Hampton Inn. Yeah. So I don't know if I'm ever gonna get that, but check this out with branding. If you ask me about this five or ten years ago, I'd never had a million years thought this was important, but I actually do. I hired a branding agency.

So I paid fifteen thousand dollars right out the gate. And what I did was, and I sent this to you, I created this document And and it all says it just says one line. It says elite but cheeky. And the reason I was inspired by that was have you read Felix Dennis's book?

Yes. How to get rich? Yes. So Felix Dennis is this famous entrepreneur. He's he's dead now, but he was a wild guy. He was basically a combination of Richard Branson and Mick Jagger. So he had, like, swagger, but he was, like, a legit business guy.

But he, like, was he was, like, elite and that he was great at what he does, but he was, like, a silly person. And he wrote in a very conversational way, and I love that. And so when I wrote out this branding document,

I listed what the business is, who uses it, whatever, And then what I did was I listed a ton of ads that I liked. So there's a a bunch of advertisements from the seventies. That's one of my favorite eras for ads. And I found a bunch of g q ads, Porsche ads, and Rolex ads. Like, Rolex had this famous

series of ads called

the men who built the world wear Rolex. And they would do, like, a really cool expose on, like, an astronaut. And you could see the astronaut. He's wearing a Rolex. Or Dwight Eisenhower, the president of the United States. He's got a Rolex, and it's the men who build America are wearing a Rolex. And then there's one with a Wall Street Journal where it says money talks we translate. And it's just this beautiful imagery. And so I took that imagery, and then I took the color British racing green. You know what British racing green is? I mean, it's the Hampton colors But it's like a famous color from, like, Land Rover and Jagwire. It's like these British racing colors that I love. And I thought that like, when I think of a Land Rover or Range Rover or Jagwire,

what do you got there?

There you go. That that's almost so I I freaking love that color. That's my favorite color. I've got motorcycles in that color. I've had a car in that color. It's my favorite color. And I took that color and I'm like, we have to make the brand feel like these ads, but be that color. And I wrote a bunch of sentences that I would want on the website. And that's how we selected the branding. And, dude, hiring a branding agency is like a total hack. What are some things along the way of making Hampton?

That you could have done, but you said no to. And in retrospect, maybe it was a good idea about how to you don't know. You don't know how it would have turned out. But, like, what were the no's all because we can only see what you said yes to. We could see the the name you chose, where you told us what names you said no to. We could see the color you chose.

What were the things you said no to along the way? Was there anything else that was, like, a path you considered?

Here's two really,

big ones. So Hampton gets let's just say these aren't the exact numbers, but we'll use them

roughly a hundred people a day who apply.

We accept a fraction of that. And my partner, Jo and I,

We watch so in order to get into Hampton, you have to interview. We watch one hundred percent of the interviews, and we are the only people who click approve or deny. That is it. It was us two. That is our job is to watch one hundred percent of the interviews.

So you said no to delegating that app. We said no to delegating that out. And we also here's what sucks.

Did we turn down so many people? And it's like we're turning down so much revenue and it fucking kills me. I'm, like, adding up the numbers when I now when you ask me so chief,

chief dot com, there it's it's like this business, I guess, we're like them. But they're for women executives. You know why they grew so fast. They grew to a hundred million in revenue in four or five years. They let in one hundred percent of the people who apply in the interview.

We don't. And it fucking kills me. I see all this mis revenue, and I'm like, oh my god. And so I'm picking in my head. I'm like, a lot of people, we've talked about this, but Kingsford charcoal was invented because Ford had all this extra wood that they used to light their furnaces and they eventually turned it to charcoal. That's how Kingsford charcoal came about. And so always in my head, I'm like, what's the charcoal I could make from these people who we've rejected or who don't fit our criteria at the moment. And but we've said no to doing any of those ideas. And so we're all what we said, basically, we're only focusing on CEOs of this demographic

of this type of business, and we're only going to do that until we say otherwise, and there's no time in the near future that we intend to say otherwise. Well, let me tell you two things I think you could be doing. So I can let me give you two ideas. I think you maybe should have said yes to. Number one,

I think

if I go to your website right now, I don't see that you say no to that many people or that you it's a that there's a curate that how heavy the curation is,

All all the things you just said to me would make me wanna join because, like, oh, they're really actually curing the community. These are actually high quality people. The founders watch every single interview. They let they accept in less than one percent of people. They have a counter on their website of how many people they've said no to or how many, how much revenue they've said no to in order to make the community solid because that comes first. And we put our money where our mouth is, we turn down this much revenue. Maybe maybe it's too too vulgar, but, like, I think you could use that. The second thing,

You got the elite part. Right? Now now now we have to make it cheeky. Yeah. Yeah. Exactly. I just want elite douchey. So I don't know. We gotta work on the other part.

The other thing I don't think you did a did a great job of is your story. So, like,

would you do you value a founding story

in, or, like, the founder story, the founding story of the company. Do you think that's important or useful?

I think that's incredibly important. And I think I made him stake because I wanted to make this not the Sampar business.

And I think I've screwed up. I think I should have linked into that. I think the way it works, I did this with the hustle. You can the founder can be the company or be the face for a period of time, and you could phase it out. And with this time, I was like, I'm not gonna be it. And I screwed that up.

Yeah. Yeah. I think you should lean into that because the the situations where you don't want the founder to be the the the face and the reason to join is when the founder has to deliver the service. It's like the the law firm or the the specialty, you know, marketing exec. It's like, oh, this guy's great.

But, oh, now I'm handing off to some junior person there doing my marketing. I want that guy on my account. Whereas with this, you don't have to be the account. You're not delivering the actual service.

So I think you could use it because the true founding story is

That's how we met. We made a peer group in San Francisco when we didn't know shit, when we were running our companies, and there was And resolved. To fail or succeed, and in that group came

A billion dollar company,

hundred million dollar company, a thirty million dollar company, a fit, you know, two failures, but one best man at your wedding, and a friend who you ended up investing in their thing and that came out of that. And then this podcast came out of that, which then has become one of the top business podcasts blah blah blah. Like, that's actually almost like your founding story as an entrepreneur

and helped you when you actually sold the hustle successfully. So from I remember in our peer groups, it was like, I'm gonna do the hustle. It was an events business. Then, no, no, no, next month. No. It's not an events business. It's a blog business.

You said something that stuck with me, and it was it pissed it pissed you off. No. No. Because you weren't wrong. You were right. In that I couldn't build a huge company that way, but you were wrong in that I don't have to build a huge company in order to achieve my goals, which was you go, dude, you're showing up to this fight you're showing up to this knife fight, which is a knife. I don't even want you to have a gun. You need to have a magic fucking wand. And I was like,

Well, you're not wrong. That would be nice to have that, but I but I don't.

And so until that, we're using our fists. And Silicon Valley, if you go pitch for investors, you're basically making a promise. It's gonna be a billion dollar company. So I was like, I don't think this is gonna be a billion dollar company. What I didn't know is you were like, I'm not trying to build a billion dollar company. I'm trying to build a company that makes me x millions of dollars and,

like, and I could do it. It can actually do that. And that would change my life. It'd be fucking awesome, which is a different, pitch. So you you are right. But where where I was wrong was I shouldn't have aimed for that in the get from the get go. Right. Right. But you are correct. But so I think you know, maybe using a founding story would be helpful for you because it's genuine. That's actually, you know, the origin of, I think, you know, a lot It's like firsthand experience, how the peer group helped you, and how blah blah blah. And then how it also leads to all these other things that group became you know, one guy's, like, you know, Groom's been at your wedding. Another guy becomes a investment you make down the road. Blah blah blah. Like, that's that's kinda how these tend to work. So anyways, that's my my two sets. Well, thank you. Did you have you ever used a branding agency?

Have I used I used a guy for the Milk Road? Not a I mean, he's an agency, but it's, like, guy, one guy. Let's get Jeremy. Which I think you actually nailed. I think you nailed that, to be honest. Yeah. I did. I loved it. It was a cool experience. It definitely felt so indulgent.

It's like

okay. Now I'm gonna take a break from my zero revenue business

to go through this

mood boarding process with this designer and talk about how the brand needs to feel. It's like it needs to feel like there's a user and a customer. And there's definitely a part of my voice that was, like, shut up. Shut up. You idiot. You go go build your business. But what we did, the the the trade off we did was we actually with milk road, we

wanted to do a brand right away, and we said, Let's reward ourselves with the brand when we get to I think we sent a hundred thousand subscribers on the on the list. And I said,

today, we're gonna make the brand. And but when we get to a hundred thousand, then we'll know, like, this is we can always rebrand or we can we can polish it up. That's what we did to reward ourselves. I think in the future, I would probably

Use an agency if I'm confident about the idea. If I, it's also just like, I don't know, it's a luxury item. It's not a necessity, but it's a luxury. I think for some things, it is a necessity. Like, if you're e commerce brand or something, you gotta get your brand right. And you know, another thing that I thought was a dumbest thing ever, but I think could be cool, a naming agency. I used the naming agency once. I I find a lot of value in that now. I think that it's, like, most agencies where a lot will suck, but actually think that could be quite valuable. What what naming how much did the meeting

this is one of my many rookie mistakes. I hired a naming agency once. I paid them twenty five thousand dollars.

A lot of money.

And

I they came in now. Let me tell you a couple things about them. That's interesting.

One, the people who work in a naming agency are actually awesome.

Somebody who is drawn to that is a super interesting person, and actually the move is to Go vet branding agencies or naming agencies, and then just pluck the most interesting person you have and be like, you're gonna run our whole brand. Come over. Just come in house. You're gonna run our whole brand. That's what I should have done. And just just the audacity that they think that they could just name something. They think that could be the job.

Who do you think you are? It's like, that's crazy. So

they got they come in, and there's three of them. And I'm like, it takes three to do this. Oh my god. And so that's they three of them come in, and they sit down, and they say, so tell me about

tell me about the company. And when I tell you, I've never felt as much pressure in a pitch, because I'm like, this isn't pitching for an investor or a customer. I'm like, I need to give these creatives because creative people like that, they're very skeptical. You know, they see a bunch of corporate BS. It's like, I need to be cool and so clear And I need to capture the essence inside this business. I can't just say the surface. That's what they want. They were, like, yeah, but

what is it? And you're like, I just told you what it is. What do you mean? What is it?

So anyways, I have this conversation with them. And then I'm like, I wanna know this guy's pros And so I leave the room. He comes I come back in. He smokes a bunch of weeds. He needs to be a style in the middle of the room. He's moved table to the side.

He's sitting in his hallow floor with a white it took our whiteboard, put it on the ground, and he's writing

long sentences. And I'm like, this is not names. Like, this is, like, paragraphs. What are you doing?

And he's just writing out almost in first person this was awesome actually. He's writing out in first person,

I think we were doing a dating app at the time. So he's he's helping us with a dating

He was just writing out, like, from first person, almost venting as the customer. And he's like, I don't download a dating app. I download dating apps, all of them. Every single one of them, it's embarrassing. And he's like, I've tried them all. I used them all, and I hate them all. But I use them. I I hate use them. And he's like, I hate them because

it's mostly me sitting there sending out messages that are not getting replies.

And I just and then and then the next message I sent, I know this probably not gonna reply. That's a pretty hopeless feeling. At least if I go up to a girl at a bar, she rejects me to my face. Online,

cowards. These women are cowards. And he's like, they don't even fly.

And well, so then he's he's just venting. And he's like, and then he's scratching stuff out because he's like, no, that's not really true. But it was almost like slam poetry. It's like, He was trying to, like, almost get into the feeling of the problem and then the solution. And he was but he was doing it not in a business plan anyway, but

I really actually like that process, and I kinda hijacked that. So I paid a very expensive twenty five k to learn that one process, which is actually very useful as a copywriter to to, like, get to the essence of, like, what you're trying to do? The name ended up sucking. And, like, they did all these exercises where they would be, like, they put out these flashcards that were, like, branson, you know, on Musk, Einstein. They're like, pick pick pick two that you think fit. And then they'd be like, corvette, Rolex,

Louis Vuitton blah blah. Pick two. And then I'm like, dude, what is this personality quiz? And I was just like, I hated the whole process. And then whatever the name was whatever it was. I don't even remember how this takes place. You don't even know the name? I'm sorry. It's a very unsatisfying end ending to it. But,

how do you not remember the name that they picked?

That's

c'est la vie.

That's what you should've called the fucking app.

The app like failed by the time they gave us the name, we were like, oh, this is a stupid idea. We don't know how to do this app. Let's move on.

I still think it's worth it, by the way. I still think it's worth it. Think that's a lot of money though. Twenty five grand is a lot. I think I paid my branding agency fifteen thousand.

Yeah.

It's hard, though. When you once you start to fall into that hole, you're like, well,

Do I want the best brand or just a mediocre brand? Like, how much is my brand gonna be worth? Is it not worth an extra five k? It's very hard to say no. At least that's me. Ridiculous.

Is that the pod? Well, let's let's let's just recap real quick. It took you. You did your research in public.

It took you five false starts on figuring out who is the customer. And the way you did it was you had an idea that sounded good in theory, and then you to contact them and be like, do you want this? And then you got, like, punched in the face five times. And then one of them looked great, but then, like, no founder fit. And you settled on what was probably the obvious idea. So that's, like, the first away. Second takeaway,

your name is awesome. The name is awesome, but you use streets around you. Okay. I don't know if anyone else wants to copy that. Mine would be Grand floral Boulevard,

which I don't think is gonna make for a great startup name. No.

San Francisco has a bunch of good names too. Well, that's why I used to live with another kid. I think show we I think we should show the deck that you made for the branding agency. The because you this is not what they gave you. This is what you gave them. To get a good output, you know, because you garbage in garbage out. If you give the bad instructions or bad prompt, you're gonna get a bad result on the brand. So I think that's cool to show And I think, you know, maybe one one other thing that I think people would take away is using a founder story. I think a founder story is very powerful.

And I think I need to fix that. So I just got, like, twenty five thousand dollars worth of advice for free. So that's good. I appreciate that. You you got my Venmo.

Alright. Is that it? Is that the pod? That's it. That's the pod.