00:01

I read something very interesting

I read something very interesting

00:02

that FTX as a, you know, thirty billion dollar company only has,

that FTX as a, you know, thirty billion dollar company only has,

00:07

like, two hundred employees or something like that. And I believe you the, you know, for the first year, the product was built by just two engineers. And even now, you only have

like, two hundred employees or something like that. And I believe you the, you know, for the first year, the product was built by just two engineers. And even now, you only have

00:15

sub twenty sub thirty engineers.

sub twenty sub thirty engineers.

00:18

A, is that true? And, b,

A, is that true? And, b,

00:21

what the hell is going on? Like, do you his f t x he he's like, He's like, I can only think of one of two things. Either FTX is simply, like, you have a unique set of problems. So you could do you can operate your business differently.

what the hell is going on? Like, do you his f t x he he's like, He's like, I can only think of one of two things. Either FTX is simply, like, you have a unique set of problems. So you could do you can operate your business differently.

00:33

Or the rest of us are doing this completely wrong, which is it?

Or the rest of us are doing this completely wrong, which is it?

00:37

And,

And,

00:38

and he goes, the ladder.

and he goes, the ladder.

00:46

What up, birthday boy?

What up, birthday boy?

00:48

Thank you. What's going on? How's it going?

Thank you. What's going on? How's it going?

00:52

It's going okay. I,

It's going okay. I,

00:54

I hate a little bit. I was gonna sing to you. You facetimed me? A FaceTime Jeremy.

I hate a little bit. I was gonna sing to you. You facetimed me? A FaceTime Jeremy.

01:00

Oh, I'm sorry. I didn't even get the notification. I was, I had personalized

Oh, I'm sorry. I didn't even get the notification. I was, I had personalized

01:06

But, you did miss out on what would have been a good serenade? Actually, can I tell you a funny story about that? Wait. Was your kids there?

But, you did miss out on what would have been a good serenade? Actually, can I tell you a funny story about that? Wait. Was your kids there?

01:13

No. It was just me and Ben. And we Oh, man. What a bummer. I'd rather see your kids, though. I've got baby fever.

No. It was just me and Ben. And we Oh, man. What a bummer. I'd rather see your kids, though. I've got baby fever.

01:19

Oh, nice. Yeah. Well, my actually, my son was there, but, you know, Before the age of, like, two, they're kinda just like an inanimate object that you just carry around. It's actually what you're saying. I was working out. And when I work out, I put my phone on, like, focus mode or whatever. So I'm sorry, but thank you.

Oh, nice. Yeah. Well, my actually, my son was there, but, you know, Before the age of, like, two, they're kinda just like an inanimate object that you just carry around. It's actually what you're saying. I was working out. And when I work out, I put my phone on, like, focus mode or whatever. So I'm sorry, but thank you.

01:35

Small mode. So,

Small mode. So,

01:37

how old are you now?

how old are you now?

01:39

Thirty three.

Thirty three.

01:41

Thirty three. Okay. You're getting up there too. Alright. I like it. So you're, I think, a year younger than me. We,

Thirty three. Okay. You're getting up there too. Alright. I like it. So you're, I think, a year younger than me. We,

01:47

I was at a birthday party, like two weekends ago.

I was at a birthday party, like two weekends ago.

01:50

I had to leave the house. It was crazy. And, we get there. And this guy did this thing that I saw, and I was like, oh, What an amazing

I had to leave the house. It was crazy. And, we get there. And this guy did this thing that I saw, and I was like, oh, What an amazing

01:58

little life hack. He basically

little life hack. He basically

02:01

had so it's like some kid's birthday party they sing happy birthday. It's time to blow out the candles and cut the cake. And the guy grabs the mic, and he's like, hold on. Hold on. We got a special birthday song for you. And this guy, apparently, because my wife knows him. She she's like, oh my god. He's doing it. He always does this. And it's like, he has his own version of happy birthday. These things,

had so it's like some kid's birthday party they sing happy birthday. It's time to blow out the candles and cut the cake. And the guy grabs the mic, and he's like, hold on. Hold on. We got a special birthday song for you. And this guy, apparently, because my wife knows him. She she's like, oh my god. He's doing it. He always does this. And it's like, he has his own version of happy birthday. These things,

02:24

but it's not like a singing thing. It's more like,

but it's not like a singing thing. It's more like,

02:28

like, he's Indian. So it's kinda got like an Indian vibe to it, but let's just tend to sort of, like, when I say happy, you say birthday, happy, and everyone else, like, birthday, happy birthday. He's, like, he's, like I always love all those.

like, he's Indian. So it's kinda got like an Indian vibe to it, but let's just tend to sort of, like, when I say happy, you say birthday, happy, and everyone else, like, birthday, happy birthday. He's, like, he's, like I always love all those.

02:39

Of course. It's like, you know, there's something in my body that just, like, can't help but become, like, you know, the the the follow the leader during that moment. And he'll be like, you know, who's the birthday boy? Sam. Sam. Sam. Right. And it's like, it'll make you feel good. And then,

Of course. It's like, you know, there's something in my body that just, like, can't help but become, like, you know, the the the follow the leader during that moment. And he'll be like, you know, who's the birthday boy? Sam. Sam. Sam. Right. And it's like, it'll make you feel good. And then,

02:52

and I was like, what a life hack to just be the life of the party is to simply have a cool version of happy birthday that you can do.

and I was like, what a life hack to just be the life of the party is to simply have a cool version of happy birthday that you can do.

03:00

That's amazing. That's like having a joke that just always kills.

That's amazing. That's like having a joke that just always kills.

03:04

So listen to this. I've got this friend name and and Jonathan. We'll get we'll get to the same thing in a second, but I have this friend named Nick Ray. Sean, do you know who Nick Ray is?

So listen to this. I've got this friend name and and Jonathan. We'll get we'll get to the same thing in a second, but I have this friend named Nick Ray. Sean, do you know who Nick Ray is?

03:14

I know of him. I don't I know. I don't think I've ever met him, but I've seen his, like,

I know of him. I don't I know. I don't think I've ever met him, but I've seen his, like,

03:18

his, like, website and, like, you've told her about him. And,

his, like, website and, like, you've told her about him. And,

03:22

he looks like a he's like an entrepreneur, but he kinda looks a little bit slick. Got it. I don't know who who he is.

he looks like a he's like an entrepreneur, but he kinda looks a little bit slick. Got it. I don't know who who he is.

03:27

So I I call him grown up estimenez, because he looks like, a forty year old debtestimenez. Like, if you think of, like, what debtestimenez would look like when he's forty, that's, like, dick He had a company called, he he had one business that was, like, it worked as the aviation industry sold it. Then he started this thing called Museum Hack, which was, like, you pay, like, twenty five dollars something like that.

So I I call him grown up estimenez, because he looks like, a forty year old debtestimenez. Like, if you think of, like, what debtestimenez would look like when he's forty, that's, like, dick He had a company called, he he had one business that was, like, it worked as the aviation industry sold it. Then he started this thing called Museum Hack, which was, like, you pay, like, twenty five dollars something like that.

03:47

And you get a group museum tour, like a private museum tour, whatever. He sold it. And then he loves hosting parties so much that I believe he used scribed like you did And he wrote a book on how to host the perfect

And you get a group museum tour, like a private museum tour, whatever. He sold it. And then he loves hosting parties so much that I believe he used scribed like you did And he wrote a book on how to host the perfect

04:04

two hour evening party. And this guy yes.

two hour evening party. And this guy yes.

04:09

I'll I'll I'll try to find the the title. Have you read? But I have a

I'll I'll I'll try to find the the title. Have you read? But I have a

04:13

it just came out, like, two days ago, and he just sent me a copy. It's called the

it just came out, like, two days ago, and he just sent me a copy. It's called the

04:17

here, I'll find it, but it, it's like, it's like how to host the perfect cocktail party. And this guy, whenever he hosts parties, he brings name tags to all every time you're with him, he has a name tag a kite, a frisbee, and a blanket. I'm telling you this guy is like a twelve year old. If I call him, growing up Dennis to menace.

here, I'll find it, but it, it's like, it's like how to host the perfect cocktail party. And this guy, whenever he hosts parties, he brings name tags to all every time you're with him, he has a name tag a kite, a frisbee, and a blanket. I'm telling you this guy is like a twelve year old. If I call him, growing up Dennis to menace.

04:36

Because he just, like, he's like, these are the best things to bring to, like, a park party,

Because he just, like, he's like, these are the best things to bring to, like, a park party,

04:41

and, they just it just works. And so he brings us to, like, all of his parties, and it's hilarious. I bring the rule book to the game Red Rover. And it's a great icebreaker to play in the game Red Rover. It's been working since preschool.

and, they just it just works. And so he brings us to, like, all of his parties, and it's hilarious. I bring the rule book to the game Red Rover. And it's a great icebreaker to play in the game Red Rover. It's been working since preschool.

04:54

And he brings, like, a harmonica, and when he goes, He'll, like, play the harmonica and he goes, alright, everyone. Come to the circle. And he, like, does these icebreakers.

And he brings, like, a harmonica, and when he goes, He'll, like, play the harmonica and he goes, alright, everyone. Come to the circle. And he, like, does these icebreakers.

05:02

It's hilarious. So the book is called, the two hour cocktail party. And it's just a book on hosting a two hour cocktail party. He's been working on it for, like, two years. Like, give him a shout out, but I actually wasn't I'm only bringing this up because we were talking about hosting the perfect party and everything. It's hilarious. And he's and it's, like, might actually become, like, a brand around host. It's, like, you know, like, Maria Kondo made, like, putting your clothes away into, like, a Martha Stewart style business. That's what this guy might be doing for like a cocktail party.

It's hilarious. So the book is called, the two hour cocktail party. And it's just a book on hosting a two hour cocktail party. He's been working on it for, like, two years. Like, give him a shout out, but I actually wasn't I'm only bringing this up because we were talking about hosting the perfect party and everything. It's hilarious. And he's and it's, like, might actually become, like, a brand around host. It's, like, you know, like, Maria Kondo made, like, putting your clothes away into, like, a Martha Stewart style business. That's what this guy might be doing for like a cocktail party.

05:31

Oh, wow. Okay. So I have three instant reactions to this. Number one.

Oh, wow. Okay. So I have three instant reactions to this. Number one.

05:36

What a great idea.

What a great idea.

05:38

What a great idea because

What a great idea because

05:41

when you first said it, I laughed which to me already

when you first said it, I laughed which to me already

05:45

means this is kind of remarkable as a product, meaning you you had to remark on it. It was worth telling. That's already like a good thing. Second thing is it's actually a real problem. Like, nobody teaches you how to do things in life that are life stuff.

means this is kind of remarkable as a product, meaning you you had to remark on it. It was worth telling. That's already like a good thing. Second thing is it's actually a real problem. Like, nobody teaches you how to do things in life that are life stuff.

05:58

And so if you can hone in on a piece of life stuff, like, you know, the classic example is, like, you know, the book, the game, which is, like, you know, about how to, pickup appointment. Like, how do you approach a stranger that you're interested in and, like, you know, can you get a date? And, like, we all laugh and say, oh, man, that's so,

And so if you can hone in on a piece of life stuff, like, you know, the classic example is, like, you know, the book, the game, which is, like, you know, about how to, pickup appointment. Like, how do you approach a stranger that you're interested in and, like, you know, can you get a date? And, like, we all laugh and say, oh, man, that's so,

06:15

know, people will sort of point at it, be like, you know, the sort of a loser thing. Right. In reality, best selling book. It was one of the best books I've ever read.

know, people will sort of point at it, be like, you know, the sort of a loser thing. Right. In reality, best selling book. It was one of the best books I've ever read.

06:22

And, like, really -- Yeah. Sure. -- a lot of people who literally don't know how to navigate this social situation that they get put in. Yeah. I dude, I think it's awesome.

And, like, really -- Yeah. Sure. -- a lot of people who literally don't know how to navigate this social situation that they get put in. Yeah. I dude, I think it's awesome.

06:29

Yeah. So by the way, look at the link I sent you. I sent the link in Riverside and I didn't realize this, but look at the reviews.

Yeah. So by the way, look at the link I sent you. I sent the link in Riverside and I didn't realize this, but look at the reviews.

06:36

The the reviews are all of our friends. So it's Nick Huber, it's Kat from Best Self. It's Ben, the guy who, I think he started

The the reviews are all of our friends. So it's Nick Huber, it's Kat from Best Self. It's Ben, the guy who, I think he started

06:45

What's that

What's that

06:47

group on deck? Sarah. And then David, your wife?

group on deck? Sarah. And then David, your wife?

06:50

Is she on there?

Is she on there?

06:51

It

It

06:52

says Sarah. It might be her.

says Sarah. It might be her.

06:54

Yeah. It could be her. And then David Parrell's on there. The they're all, like, the isn't that hilarious? They're all, like, their reviewers or whatever.

Yeah. It could be her. And then David Parrell's on there. The they're all, like, the isn't that hilarious? They're all, like, their reviewers or whatever.

07:02

I don't know. Yeah. I I agree. It's it's a pretty pretty

I don't know. Yeah. I I agree. It's it's a pretty pretty

07:05

funny niche to own.

funny niche to own.

07:08

So my first thought is it's act what a great idea helping people know how to host a party just like fun in a box. It's like, look, you don't have to be creative.

So my first thought is it's act what a great idea helping people know how to host a party just like fun in a box. It's like, look, you don't have to be creative.

07:17

You don't have to have experience doing this. Like, I will help you know the, like, three or four things That will make you look awesome when you do this. I think that's kind of great.

You don't have to have experience doing this. Like, I will help you know the, like, three or four things That will make you look awesome when you do this. I think that's kind of great.

07:25

Second reaction.

Second reaction.

07:27

What a terrible idea.

What a terrible idea.

07:29

Why is this a book? Why is it this a Twitter thread? Like, if there's ever a thing, which is, like, this book could have been an email.

Why is this a book? Why is it this a Twitter thread? Like, if there's ever a thing, which is, like, this book could have been an email.

07:35

Like, this book could have been an email. I I guaranteed it. And so that's my second reaction to this. It's just like, love the idea of creating a branded content on this topic.

Like, this book could have been an email. I I guaranteed it. And so that's my second reaction to this. It's just like, love the idea of creating a branded content on this topic.

07:45

Book. Wow. Overkill. Like, it's a a book takes more than two hours to read.

Book. Wow. Overkill. Like, it's a a book takes more than two hours to read.

07:50

Like, like, the book shouldn't be longer than the full part would be in this case. I I kind of agree with you, but I think you have to forget that most people don't have charisma.

Like, like, the book shouldn't be longer than the full part would be in this case. I I kind of agree with you, but I think you have to forget that most people don't have charisma.

07:59

And although I think I definitely have, like, a little social anxiety. I think you do too. Like, I don't like, leaving my house that often. And I don't wanna, like, talk to, like, strangers that often, but I I could. Like, I can turn it on and be like, alright. Fine. I'm in that mode.

And although I think I definitely have, like, a little social anxiety. I think you do too. Like, I don't like, leaving my house that often. And I don't wanna, like, talk to, like, strangers that often, but I I could. Like, I can turn it on and be like, alright. Fine. I'm in that mode.

08:12

I think most people, like, all of our, like, nerdy ass friends, I just don't they they just, like, stand around, like, what do I do with my hands? Like, they don't know, like, where to hold their hands. They don't know any. That

I think most people, like, all of our, like, nerdy ass friends, I just don't they they just, like, stand around, like, what do I do with my hands? Like, they don't know, like, where to hold their hands. They don't know any. That

08:26

was amazing.

was amazing.

08:27

Actually, dude, I were I still remember. So I've been to a bunch of, like, startup events, I was in this accelerator called the mass challenge back in the day. It's like a a Boston based, like, startup accelerator. I don't even know how I ended up there.

Actually, dude, I were I still remember. So I've been to a bunch of, like, startup events, I was in this accelerator called the mass challenge back in the day. It's like a a Boston based, like, startup accelerator. I don't even know how I ended up there.

08:40

And I've heard I would say at this point in my life, I've heard at least five hundred

And I've heard I would say at this point in my life, I've heard at least five hundred

08:44

in person,

in person,

08:46

like, talks to entrepreneurs. Okay? Five hundred.

like, talks to entrepreneurs. Okay? Five hundred.

08:50

If you happen to know what's the most memorable one, it was this guy, this old school guy who came. He was probably in his late sixties.

If you happen to know what's the most memorable one, it was this guy, this old school guy who came. He was probably in his late sixties.

08:58

And he's like,

And he's like,

08:59

he did two things.

he did two things.

09:01

The first one was he goes,

The first one was he goes,

09:04

alright.

alright.

09:06

You guys are all entrepreneurs?

You guys are all entrepreneurs?

09:07

Somebody stand up and pitch me your business. Tell me what your business does. And somebody will stand up and be like, hey, we, I'll I'll go. Right? It's like a bravery contest. I'll go a thousand hands go up because as entrepreneurs, you gotta you gotta be the one who's like courageous. So you every raise a hand. Pick the first guy.

Somebody stand up and pitch me your business. Tell me what your business does. And somebody will stand up and be like, hey, we, I'll I'll go. Right? It's like a bravery contest. I'll go a thousand hands go up because as entrepreneurs, you gotta you gotta be the one who's like courageous. So you every raise a hand. Pick the first guy.

09:22

Sam, I hope, you know, I'm CEO of the hustle, we're a media company for millennials who love to learn about business. He he just no. You're not. Actually, I I forgot the very first thing. The the best part of the whole thing is he started the talk from the back of the room, and he was like, he's heart of me. And everybody's looking at the stage. All the chairs face one way. Right? And he's like, I'm back here. Entrepreneurship. You gotta adjust.

Sam, I hope, you know, I'm CEO of the hustle, we're a media company for millennials who love to learn about business. He he just no. You're not. Actually, I I forgot the very first thing. The the best part of the whole thing is he started the talk from the back of the room, and he was like, he's heart of me. And everybody's looking at the stage. All the chairs face one way. Right? And he's like, I'm back here. Entrepreneurship. You gotta adjust.

09:45

It's

It's

09:46

like, you know, a dog. Dodgeball?

like, you know, a dog. Dodgeball?

09:48

You wanna dodgeball? Not your wrench.

You wanna dodgeball? Not your wrench.

09:51

So this guy was like that guy. And he's like, I'm in the back of the room. What are you gonna do? And he's like, he's like, all of a sudden, you gotta adjust. Turn your seat around. Are you stuck to what the ways that the society works, or are you just gonna do what makes sense? And so that's how he started. Then he goes, and he's like, picture business. And if if you just said, like, I'm Sean.

So this guy was like that guy. And he's like, I'm in the back of the room. What are you gonna do? And he's like, he's like, all of a sudden, you gotta adjust. Turn your seat around. Are you stuck to what the ways that the society works, or are you just gonna do what makes sense? And so that's how he started. Then he goes, and he's like, picture business. And if if you just said, like, I'm Sean.

10:09

You know, we're the milk road. We

You know, we're the milk road. We

10:11

You know, we we're a,

You know, we we're a,

10:13

a web three focused,

a web three focused,

10:16

newsletter that does no. He'll just cut you off. He wouldn't tell you what you're doing wrong. In his process of elimination, everybody's trying one thing. And then finally, some guy said it. Right? He goes, we're smart shade.

newsletter that does no. He'll just cut you off. He wouldn't tell you what you're doing wrong. In his process of elimination, everybody's trying one thing. And then finally, some guy said it. Right? He goes, we're smart shade.

10:27

You know, when you're in a room and it's too bright through the window,

You know, when you're in a room and it's too bright through the window,

10:30

we help you,

we help you,

10:32

make sure that you have a shade on there that doesn't make your room look ugly. And the guy was, like, Yes.

make sure that you have a shade on there that doesn't make your room look ugly. And the guy was, like, Yes.

10:36

That's exactly right. You explained the situation and you used the keyword help. Your business exists to help someone do something. Help someone get some outcome, some benefit. He's like, all of you guys think your entrepreneur is and you couldn't tell me who you're helping do what. And then we're all like, we're all like reeling. And then he transitioned into he goes,

That's exactly right. You explained the situation and you used the keyword help. Your business exists to help someone do something. Help someone get some outcome, some benefit. He's like, all of you guys think your entrepreneur is and you couldn't tell me who you're helping do what. And then we're all like, we're all like reeling. And then he transitioned into he goes,

10:56

put up a diagram of a of a of a meeting room. Of a bunch of six chair table or like an eight chair table. He goes, biggest meeting of your life. Where do you sit?

put up a diagram of a of a of a meeting room. Of a bunch of six chair table or like an eight chair table. He goes, biggest meeting of your life. Where do you sit?

11:05

Hey, smart shade guy. Where do you sit? And I was like, I don't know.

Hey, smart shade guy. Where do you sit? And I was like, I don't know.

11:10

The chairs had numbers on them. And you're like, three?

The chairs had numbers on them. And you're like, three?

11:13

And he's like, no. And he's like, you sit in chair two. It's the corner of the table. So you're not the head of the table, but you're the corner of the table. You have, like, you know, sort of, like, eighty percent of the visibility as the head of the table. But you now have both angles. You're kind of at the wide angle where people can see you and talk to you. And then he showed another diagram of, like, another around table, where do you sit at a round table? If this is the door you go sit. Then he's like, you have five minutes before the meeting. Your meeting is about to start in ten minutes. Not everybody's there. You have ten minutes to talk to the number two person. What do you say? And he was, like, giving these, like, real world social and business situations, like, sitting around.

And he's like, no. And he's like, you sit in chair two. It's the corner of the table. So you're not the head of the table, but you're the corner of the table. You have, like, you know, sort of, like, eighty percent of the visibility as the head of the table. But you now have both angles. You're kind of at the wide angle where people can see you and talk to you. And then he showed another diagram of, like, another around table, where do you sit at a round table? If this is the door you go sit. Then he's like, you have five minutes before the meeting. Your meeting is about to start in ten minutes. Not everybody's there. You have ten minutes to talk to the number two person. What do you say? And he was, like, giving these, like, real world social and business situations, like, sitting around.

11:50

I don't remember that. What it was like, you know, you you go to the other you basically go, like, I don't know, it's, like, you don't have your back to the door. You kinda have a side facing, thing to the door you don't wanna be directly facing the door because then you're like a little child sitting in your seat waiting for the teacher to come back. Like, you know, you do that. And, like, in your small talk thing, he's like, do you talk about the weather in sports?

I don't remember that. What it was like, you know, you you go to the other you basically go, like, I don't know, it's, like, you don't have your back to the door. You kinda have a side facing, thing to the door you don't wanna be directly facing the door because then you're like a little child sitting in your seat waiting for the teacher to come back. Like, you know, you do that. And, like, in your small talk thing, he's like, do you talk about the weather in sports?

12:10

No.

No.

12:11

He's like, you've done already eight hours of research on this person.

He's like, you've done already eight hours of research on this person.

12:15

You already know at a, b, c, d, e. As you were gonna bring up this topic. And so this guy was, like, so opinionated. It's so crazy, but I remember it because

You already know at a, b, c, d, e. As you were gonna bring up this topic. And so this guy was, like, so opinionated. It's so crazy, but I remember it because

12:24

he was answering things that I felt like nobody had instructed me how to do. And it was the where do I what do I do with my hands while I talk problem, which is like, I definitely run into these situations, and I've received zero guidance in my life. On what I'm supposed to do. And if you have, like, the solution in a box, I'll take it. That's interesting. Well, Nick's gonna freaking love that because,

he was answering things that I felt like nobody had instructed me how to do. And it was the where do I what do I do with my hands while I talk problem, which is like, I definitely run into these situations, and I've received zero guidance in my life. On what I'm supposed to do. And if you have, like, the solution in a box, I'll take it. That's interesting. Well, Nick's gonna freaking love that because,

12:44

you know, like cocktail parties is such a niche thing, but I I he'll probably do well. He's pretty successful.

you know, like cocktail parties is such a niche thing, but I I he'll probably do well. He's pretty successful.

12:51

You know, so we wanna talk Colin Samir, Jonathan. So Colin Samir, that episode went live on news, John. Like People probably knew

You know, so we wanna talk Colin Samir, Jonathan. So Colin Samir, that episode went live on news, John. Like People probably knew

12:59

Jonathan. John so we have it's Sean and me and Ben, typically. And Jonathan, most of the time is actually on air. Actually don't know Jonathan why you're on air, like, why you're here, but I know what you do as a job. You grow the podcast. But I don't know, like, why you actually need to be sitting here. Why? Why do you sit here?

Jonathan. John so we have it's Sean and me and Ben, typically. And Jonathan, most of the time is actually on air. Actually don't know Jonathan why you're on air, like, why you're here, but I know what you do as a job. You grow the podcast. But I don't know, like, why you actually need to be sitting here. Why? Why do you sit here?

13:17

One, because this is fun. And two, this is the only time I can get, like, FaceTime with y'all to talk about these types of things. So it's like my only time I can actually carve out time on y'all's calendar.

One, because this is fun. And two, this is the only time I can get, like, FaceTime with y'all to talk about these types of things. So it's like my only time I can actually carve out time on y'all's calendar.

13:30

Our calendar,

Our calendar,

13:31

we are the issue.

we are the issue.

13:33

Yeah. He's been good. I he slacks us. He asks us to do stuff, and we just never respond. But, yeah, it makes perfect sense. It's like, you know, why did you open the sushi restaurant? Because I because I knew you love sushi, and I just needed to get your approval on these three things. So, damn,

Yeah. He's been good. I he slacks us. He asks us to do stuff, and we just never respond. But, yeah, it makes perfect sense. It's like, you know, why did you open the sushi restaurant? Because I because I knew you love sushi, and I just needed to get your approval on these three things. So, damn,

13:47

were that much of an asshole? Sorry. Sorry, Jonathan. I I apologize, that we are not very responsive in general.

were that much of an asshole? Sorry. Sorry, Jonathan. I I apologize, that we are not very responsive in general.

13:53

And so he came on and and you said you said, hey, talk about the Colin smear thing because a, it was interesting. And what was the b?

And so he came on and and you said you said, hey, talk about the Colin smear thing because a, it was interesting. And what was the b?

14:02

I think there's just, like, some good takeaways that we should probably implement.

I think there's just, like, some good takeaways that we should probably implement.

14:05

Into our YouTube

Into our YouTube

14:08

YouTube and the podcast as well.

YouTube and the podcast as well.

14:11

But first of all, I've hosted a Nick Gray Party, and it was awesome. And like, like, you just described Sean, like, There's so much nuance to, you know, like hosting a good meeting and, like, where you sit and how the experience is for everyone else. And so kind of do need a book to, like, piece all that together. Chapter one, here's the pre, you know, party stuff and all that. But, yeah, email templates and all that stuff are kinda necessary and all that.

But first of all, I've hosted a Nick Gray Party, and it was awesome. And like, like, you just described Sean, like, There's so much nuance to, you know, like hosting a good meeting and, like, where you sit and how the experience is for everyone else. And so kind of do need a book to, like, piece all that together. Chapter one, here's the pre, you know, party stuff and all that. But, yeah, email templates and all that stuff are kinda necessary and all that.

14:34

You said you hosted a Nickrate party. What does that mean? You you did his method or you attended a party? Dude, he's, like, famous

You said you hosted a Nickrate party. What does that mean? You you did his method or you attended a party? Dude, he's, like, famous

14:41

He he did like a beta launch for his book. And so a few people, myself included, hosted one of like the beta parties.

He he did like a beta launch for his book. And so a few people, myself included, hosted one of like the beta parties.

14:49

Wow.

Wow.

14:50

Wow. Wow. That is pure blood in my mind right now.

Wow. Wow. That is pure blood in my mind right now.

14:56

Holy shit. Dude, he's like famous. It's Austin. It's hilarious, which by the way, we gotta give him a proper shout out. So it's nick Gray, g r a y. I believe his website is nick gray dot net. If you wanna go learn, but whatever, go ahead. So you were like a pilot for this thing. First of all, how much of a frigid early adopter are you that you, like, about a book that's not even written yet, and you were like, I'll be one of your test cases to test your your party thing. Okay. Wait. Well, give us the rundown. Give me, like, one or two of the golden nuggets that, like, you wouldn't otherwise have done at a party that Nick kind of, like, helped you try out.

Holy shit. Dude, he's like famous. It's Austin. It's hilarious, which by the way, we gotta give him a proper shout out. So it's nick Gray, g r a y. I believe his website is nick gray dot net. If you wanna go learn, but whatever, go ahead. So you were like a pilot for this thing. First of all, how much of a frigid early adopter are you that you, like, about a book that's not even written yet, and you were like, I'll be one of your test cases to test your your party thing. Okay. Wait. Well, give us the rundown. Give me, like, one or two of the golden nuggets that, like, you wouldn't otherwise have done at a party that Nick kind of, like, helped you try out.

15:30

Yeah. Well, so Nick, everyone, just kinda knows Nick and Austin if if you're kind of running in the same circles, And so I went to another guy who hosted a Nick Gray party. And I was like, this is awesome. And so I was and I knew the guy. So I was like, let's co host the next one. We had it at my house. I got like a backyard and everything.

Yeah. Well, so Nick, everyone, just kinda knows Nick and Austin if if you're kind of running in the same circles, And so I went to another guy who hosted a Nick Gray party. And I was like, this is awesome. And so I was and I knew the guy. So I was like, let's co host the next one. We had it at my house. I got like a backyard and everything.

15:46

And so the takeaways were I went, I bought a house. I got ready for this port.

And so the takeaways were I went, I bought a house. I got ready for this port.

15:54

Yeah, we got pizza and it was just it reminded me of kind of like a prom party just to begin with, but the pieces that were,

Yeah, we got pizza and it was just it reminded me of kind of like a prom party just to begin with, but the pieces that were,

16:01

kind of crucial are the one,

kind of crucial are the one,

16:03

like, the icebreakers. So, like, you start the night with, like, you know, everyone's getting their drinks and getting comfortable and stuff like that. And then you blow the harmonica or whatever you're, like, you play you strap the banjo or whatever it is. You strum the banjo,

like, the icebreakers. So, like, you start the night with, like, you know, everyone's getting their drinks and getting comfortable and stuff like that. And then you blow the harmonica or whatever you're, like, you play you strap the banjo or whatever it is. You strum the banjo,

16:15

and you give everyone's attention, be like, hey, we're doing icebreakers, say your name, and then like, the fun fact would be like, what was the first thing you did for money? And so it's kinda gets people like, you know, to get a little bit deeper and then that can lead into the next conversation and so on and so forth. So there's two or three of those throughout the night. And then, you know, it's just like the the email before, the email after and, like, how you nurture those people, I guess. And, like, actually,

and you give everyone's attention, be like, hey, we're doing icebreakers, say your name, and then like, the fun fact would be like, what was the first thing you did for money? And so it's kinda gets people like, you know, to get a little bit deeper and then that can lead into the next conversation and so on and so forth. So there's two or three of those throughout the night. And then, you know, it's just like the the email before, the email after and, like, how you nurture those people, I guess. And, like, actually,

16:37

you know, connect them and all all the little things like that. But I feel like there's like a bunch of little hacks, like like Emailing is part of this template. I didn't even Oh, yeah. Think about an email as part of the experience. Dude, he's got a whole shit about it. And the funny thing about Nick is he's like he's very flamboyant. Like, he's, like, gregarious, but he's, like, loud. And a lot of people think that he's gay, and he gets more girls than anyone I've ever met. And it's mostly because of this party this party stuff. He, like, he, like, dates so many, like, well, I'll I won't say that. I'll say, girls love him.

you know, connect them and all all the little things like that. But I feel like there's like a bunch of little hacks, like like Emailing is part of this template. I didn't even Oh, yeah. Think about an email as part of the experience. Dude, he's got a whole shit about it. And the funny thing about Nick is he's like he's very flamboyant. Like, he's, like, gregarious, but he's, like, loud. And a lot of people think that he's gay, and he gets more girls than anyone I've ever met. And it's mostly because of this party this party stuff. He, like, he, like, dates so many, like, well, I'll I won't say that. I'll say, girls love him.

17:11

Women love this guy. And, it's that's just partially because

Women love this guy. And, it's that's just partially because

17:15

it's called straight up gay. How

it's called straight up gay. How

17:19

and he's gay, you know, being in your advantage. Whatever. His next social hack that he's got.

and he's gay, you know, being in your advantage. Whatever. His next social hack that he's got.

17:24

He kills it. Like, when he he kills it, this guy is very interesting.

He kills it. Like, when he he kills it, this guy is very interesting.

17:28

That's another huge thing about this is, like, when you become the connector when you're hosting these parties, like, once a month or once a quarter, like, that's really valuable when you're able to, like, kind of be that person. They're like, oh, I'm gonna reach out to Jonathan because he knows x, y, and z, or whatever. So that's like kind of what you did in San Francisco. I feel like with the hustle meet ups. Right? Yeah. And it is a hack. It totally works.

That's another huge thing about this is, like, when you become the connector when you're hosting these parties, like, once a month or once a quarter, like, that's really valuable when you're able to, like, kind of be that person. They're like, oh, I'm gonna reach out to Jonathan because he knows x, y, and z, or whatever. So that's like kind of what you did in San Francisco. I feel like with the hustle meet ups. Right? Yeah. And it is a hack. It totally works.

17:50

And Sean did the same thing because we hosted, like, all of our events at his house, like, at his office. So he was like, by proxy was like the man.

And Sean did the same thing because we hosted, like, all of our events at his house, like, at his office. So he was like, by proxy was like the man.

17:59

Dude, so I know we probably have other things to talk about, but I'm so mind blown by this, and I just have so much more that I need to know. Okay. So

Dude, so I know we probably have other things to talk about, but I'm so mind blown by this, and I just have so much more that I need to know. Okay. So

18:06

Give me okay. So give me something that is

Give me okay. So give me something that is

18:09

you wouldn't,

you wouldn't,

18:11

expect it. Right? Like, let's say maybe, like, I don't know. Okay. Like, email kind of counts. The harmonic is a great example of this. Like, have a little instrument that will help get people's attention and, like, you know, just kind of like lightens the mood a little bit by just hearing this, like, you know, great sound. Give me another one. I wouldn't expect. Let me give one, Jonathan. He hosted a party one time called a petting zoo party. And he hired, like, a mobile petting zoo for, like, four hundred dollars or I don't even know what it was, but it wasn't, like, a big deal. And it, like, was the most fun at a party. I just sat around and petted, like, rabbits and, like, guinea pigs. And it was awesome. And so he, like, does themes. Like, then he'll have a dinosaur theme where you wear, Dinosaur themed clothing, which I don't know what that means. But what else, Jonathan? What else does he do?

expect it. Right? Like, let's say maybe, like, I don't know. Okay. Like, email kind of counts. The harmonic is a great example of this. Like, have a little instrument that will help get people's attention and, like, you know, just kind of like lightens the mood a little bit by just hearing this, like, you know, great sound. Give me another one. I wouldn't expect. Let me give one, Jonathan. He hosted a party one time called a petting zoo party. And he hired, like, a mobile petting zoo for, like, four hundred dollars or I don't even know what it was, but it wasn't, like, a big deal. And it, like, was the most fun at a party. I just sat around and petted, like, rabbits and, like, guinea pigs. And it was awesome. And so he, like, does themes. Like, then he'll have a dinosaur theme where you wear, Dinosaur themed clothing, which I don't know what that means. But what else, Jonathan? What else does he do?

18:54

Again, I've only been to, like, one or two, but it it's if it's not that, like, you really don't need to

Again, I've only been to, like, one or two, but it it's if it's not that, like, you really don't need to

19:00

put a theme around it if you're just doing something super simple like I did, but, like, wanna make it a little more memorable. Like, yeah, I feel like he's done, like, he just did a paddle board thing where, like, everyone went out to to, like, Austin and were on their paddle boards and, like, did a whole thing there. And he had a thing where he gave

put a theme around it if you're just doing something super simple like I did, but, like, wanna make it a little more memorable. Like, yeah, I feel like he's done, like, he just did a paddle board thing where, like, everyone went out to to, like, Austin and were on their paddle boards and, like, did a whole thing there. And he had a thing where he gave

19:15

numbers. He gave a whiteboards to three different people, and he says we're having a diving contest. So the best the person who does the best cannonball off of their paddle board, and he he goes, the contestants are. And he had already planned. He goes, they're this person, this person. And this person, you guys get up front and do your cannonball, and we're all gonna get in these three judges, they're gonna give you a review. The second or third thing that he does is he has a very specific end time to the party. So he goes, come on over. The party's gonna end at eight o'clock. And at eight o'clock, he goes, alright, everyone. Thank you for coming. The party's over. You don't gotta get gotta go home, but yeah, get out of here. And he's like, parties need an end. Otherwise, they drag on for too long and people don't wanna go anymore. And so he always has an ending to his party. So it's actually pretty great because I go because I'm like, I don't gotta sneak out, like, it's gonna end at a very particular time.

numbers. He gave a whiteboards to three different people, and he says we're having a diving contest. So the best the person who does the best cannonball off of their paddle board, and he he goes, the contestants are. And he had already planned. He goes, they're this person, this person. And this person, you guys get up front and do your cannonball, and we're all gonna get in these three judges, they're gonna give you a review. The second or third thing that he does is he has a very specific end time to the party. So he goes, come on over. The party's gonna end at eight o'clock. And at eight o'clock, he goes, alright, everyone. Thank you for coming. The party's over. You don't gotta get gotta go home, but yeah, get out of here. And he's like, parties need an end. Otherwise, they drag on for too long and people don't wanna go anymore. And so he always has an ending to his party. So it's actually pretty great because I go because I'm like, I don't gotta sneak out, like, it's gonna end at a very particular time.

19:57

So Two hour cocktail on it. Did we, okay. I don't know if we're Oprah, But I feel like we just sold the shit out of this book. Like, you know, this this this guy, he's gonna get a lot of sales from this, from this this plug because this was incredible. But Honestly, I I'm genuinely interested in this topic. You know, I had heard something once, like,

So Two hour cocktail on it. Did we, okay. I don't know if we're Oprah, But I feel like we just sold the shit out of this book. Like, you know, this this this guy, he's gonna get a lot of sales from this, from this this plug because this was incredible. But Honestly, I I'm genuinely interested in this topic. You know, I had heard something once, like,

20:15

Charity Water is kind of known for their events.

Charity Water is kind of known for their events.

20:18

And they raise a ton of money for charity. And, like, most charity events are kind of the same old stale, like, dinner, gala. You sort of go sort of a drag. And charity Waters events, you feel like you're, you know,

And they raise a ton of money for charity. And, like, most charity events are kind of the same old stale, like, dinner, gala. You sort of go sort of a drag. And charity Waters events, you feel like you're, you know,

20:30

you feel like you're at some like Hollywood party, basically. And it's not because they spend more money. It's like they're just more creative with, like, the way that they they, like, create memorable things. And so and every year they top themselves, which is like this impossible standard. It's like last year, the Super Bowl halftime show was this. This year's gotta be even bigger. That's how they treat their annual events. And they raised, like, I don't know, seventy five million dollars in a night doing that. And that funds clean water for a lot of people. And I remember asking Scott, I go, well, so what's, like, how do you think about these events? Like, how do you everybody owes graves about these. I've never been to one. What is the secret sauce? Like, well, how do you guys think about this? And he goes, oh, that's my wife, Victoria. That's that's her her thing because she has this phrase, which is,

you feel like you're at some like Hollywood party, basically. And it's not because they spend more money. It's like they're just more creative with, like, the way that they they, like, create memorable things. And so and every year they top themselves, which is like this impossible standard. It's like last year, the Super Bowl halftime show was this. This year's gotta be even bigger. That's how they treat their annual events. And they raised, like, I don't know, seventy five million dollars in a night doing that. And that funds clean water for a lot of people. And I remember asking Scott, I go, well, so what's, like, how do you think about these events? Like, how do you everybody owes graves about these. I've never been to one. What is the secret sauce? Like, well, how do you guys think about this? And he goes, oh, that's my wife, Victoria. That's that's her her thing because she has this phrase, which is,

21:11

it's about the moments in between the moments.

it's about the moments in between the moments.

21:14

Like, it's the moments between the moments that matter. And so it's like everybody thinks of when they planned their event that, okay, for dinner, we're gonna do this. And then for the dancing, we're gonna do this. But they don't think about the, like,

Like, it's the moments between the moments that matter. And so it's like everybody thinks of when they planned their event that, okay, for dinner, we're gonna do this. And then for the dancing, we're gonna do this. But they don't think about the, like,

21:25

twenty minute period right before dinner when it's, like, getting set up or served and, like, the the five minute walk between this place to this place or whatever. And if you do something there, people feel like, wow, I'm having a, like, a ten out of ten experience because they thought of everything. Like, they thought of Like, I know for water, it was, like, they really thought about, like, the walk between,

twenty minute period right before dinner when it's, like, getting set up or served and, like, the the five minute walk between this place to this place or whatever. And if you do something there, people feel like, wow, I'm having a, like, a ten out of ten experience because they thought of everything. Like, they thought of Like, I know for water, it was, like, they really thought about, like, the walk between,

21:47

like, where the cocktail hour was and the dinner. And they were like, okay. Yeah. You could just, like, traverse through this, like, you know, hallway.

like, where the cocktail hour was and the dinner. And they were like, okay. Yeah. You could just, like, traverse through this, like, you know, hallway.

21:53

But, like, what can we do in the hallway that will, like, send the message and they basically created, like, I don't know, like, a visual light show of, like, I don't know, a woman in Africa, a real woman, she starts when you start and she's carrying these, like, sixty pound gallons of water. And there's one on the you see her carrying it, and then fifteen steps in. There's one sitting on the ground that you could pick up, and you could try carrying. And then by the end of it, you've had, like, It's like, Dan, that was heavy. And I that was hard, and I only walked fifty four steps. She does that for three hours a day. Just to get clean water for her family. And you're like, are you likely to donate by the end of that? Yeah. Right? And it's like but they just use the hallway as this by the way, I made up this exact example because didn't go to the event, but like That was a really good example.

But, like, what can we do in the hallway that will, like, send the message and they basically created, like, I don't know, like, a visual light show of, like, I don't know, a woman in Africa, a real woman, she starts when you start and she's carrying these, like, sixty pound gallons of water. And there's one on the you see her carrying it, and then fifteen steps in. There's one sitting on the ground that you could pick up, and you could try carrying. And then by the end of it, you've had, like, It's like, Dan, that was heavy. And I that was hard, and I only walked fifty four steps. She does that for three hours a day. Just to get clean water for her family. And you're like, are you likely to donate by the end of that? Yeah. Right? And it's like but they just use the hallway as this by the way, I made up this exact example because didn't go to the event, but like That was a really good example.

22:34

That was great.

That was great.

22:36

Yeah. I had to put the disclaimer because I was like, damn, I just made up a really vivid ass lie. About what they did at their event and, like, Scott's big on integrity. So let me be clear. That's not exactly what happened. That's what I kind of remember from him telling me while we were drunk years ago, and he was telling me, like, what he did.

Yeah. I had to put the disclaimer because I was like, damn, I just made up a really vivid ass lie. About what they did at their event and, like, Scott's big on integrity. So let me be clear. That's not exactly what happened. That's what I kind of remember from him telling me while we were drunk years ago, and he was telling me, like, what he did.

22:52

So so yeah. But at the moments between the moments, it's just a good, like,

So so yeah. But at the moments between the moments, it's just a good, like,

22:56

phrase to remember when you're gonna host an event. I might write my own book. Fuck you, Nick Gray.

phrase to remember when you're gonna host an event. I might write my own book. Fuck you, Nick Gray.

23:03

Alright. Let's talk about Colin and Samira. So these these guys came on. They're like these YouTube. I don't exactly know how you describe them, but they're popular on YouTube.

Alright. Let's talk about Colin and Samira. So these these guys came on. They're like these YouTube. I don't exactly know how you describe them, but they're popular on YouTube.

23:13

And,

And,

23:15

people seem to like it in the comments. You know, my takeaway was, Sean, do you think being a YouTuber is a good life or not? I can't decide, actually.

people seem to like it in the comments. You know, my takeaway was, Sean, do you think being a YouTuber is a good life or not? I can't decide, actually.

23:23

I think it's a good life the way they did it. So the the daily vlogger style,

I think it's a good life the way they did it. So the the daily vlogger style,

23:28

I think is a is a tough one. And I think the,

I think is a is a tough one. And I think the,

23:32

like, gaming streamer who's gonna sit in their chair, play video games for seven hours a day every day. Is not a good, no, not a bad, nor is the Mr. Beast? Like, I have to up my pranks or my stunts.

like, gaming streamer who's gonna sit in their chair, play video games for seven hours a day every day. Is not a good, no, not a bad, nor is the Mr. Beast? Like, I have to up my pranks or my stunts.

23:44

Like,

Like,

23:45

I gotta come up with a new miracle every month, or I lose relevance. That to me is like, stressful. And to be fair, that's like seventy five percent of YouTube success is like daily vlogging,

I gotta come up with a new miracle every month, or I lose relevance. That to me is like, stressful. And to be fair, that's like seventy five percent of YouTube success is like daily vlogging,

23:56

stunts and pranks, or, like, gaming.

stunts and pranks, or, like, gaming.

23:58

So, you know, if you're not that good for you, call in a Samir, for example, not in that. They're an interview show that's like paced out well. They do, you know, like, whatever, one or two a week or something like that. It's not as

So, you know, if you're not that good for you, call in a Samir, for example, not in that. They're an interview show that's like paced out well. They do, you know, like, whatever, one or two a week or something like that. It's not as

24:10

treadmily

treadmily

24:11

as other content things. What I'm learning about through them, what we need to do and what more people should do, that woman, Rebecca,

as other content things. What I'm learning about through them, what we need to do and what more people should do, that woman, Rebecca,

24:19

I keep calling her like that woman. Rebecca texted us, and she was like, our friend Rebecca. Our friend Rebecca. Sorry, Rebecca.

I keep calling her like that woman. Rebecca texted us, and she was like, our friend Rebecca. Our friend Rebecca. Sorry, Rebecca.

24:26

She,

She,

24:27

told us that this guy she worked with, I won't say the name went from zero to eight. Was it eight million subscribers in eight months or was it, like, three million and eight I forget the number. But it I think it was eight million

told us that this guy she worked with, I won't say the name went from zero to eight. Was it eight million subscribers in eight months or was it, like, three million and eight I forget the number. But it I think it was eight million

24:40

in how many months? Twelve months? Like, a year. A year. Yeah.

in how many months? Twelve months? Like, a year. A year. Yeah.

24:43

And all from shorts.

And all from shorts.

24:45

Is that crazy?

Is that crazy?

24:46

All from freaking YouTube shorts. I never watch YouTube shorts.

All from freaking YouTube shorts. I never watch YouTube shorts.

24:51

Yeah. I know. I I do. I actually watch YouTube shorts, but the thing is that once I've worked inside a tech company, I was like, oh,

Yeah. I know. I I do. I actually watch YouTube shorts, but the thing is that once I've worked inside a tech company, I was like, oh,

24:58

I get it.

I get it.

24:59

Like,

Like,

25:01

I'm YouTube.

I'm YouTube.

25:02

The biggest threat to my company is TikTok.

The biggest threat to my company is TikTok.

25:05

Every day, like, you know, somebody there's like Every every core quarterly off-site, we're hearing about the latest TikTok numbers. Wow. Their growth is crazy. Wow. They're blowing us away. Wow. The the stars are going there. You know, like TikTok is your, like, kind of, like, main priority if you're one of these big social media companies right now.

Every day, like, you know, somebody there's like Every every core quarterly off-site, we're hearing about the latest TikTok numbers. Wow. Their growth is crazy. Wow. They're blowing us away. Wow. The the stars are going there. You know, like TikTok is your, like, kind of, like, main priority if you're one of these big social media companies right now.

25:25

Beyond, like, you know, your core business. Like, if you're gonna think about growth, you're gonna think about TikTok. And so you release a competitive product shorts and you announce it to the world and you put your best people on it and like you can't let that feature fail right away.

Beyond, like, you know, your core business. Like, if you're gonna think about growth, you're gonna think about TikTok. And so you release a competitive product shorts and you announce it to the world and you put your best people on it and like you can't let that feature fail right away.

25:39

And so you like you gotta pump the engagement. How do you do that? You're like, alright. You know, engagement was a ten out of, you know, ten out of a hundred. Okay.

And so you like you gotta pump the engagement. How do you do that? You're like, alright. You know, engagement was a ten out of, you know, ten out of a hundred. Okay.

25:48

If we put it at the top of every time you open the app, it jumps to a forty. Okay. Now we're also gonna add it every three scrolls. We're gonna add another little shorts banner. Oh, also we're gonna, like, you know, make it one of our we're gonna change our recommendation engine to just recommend it short after a long video. And so you you're gonna to game the system to give yourself the best shot at that feature becoming successful. And so at least in the short term,

If we put it at the top of every time you open the app, it jumps to a forty. Okay. Now we're also gonna add it every three scrolls. We're gonna add another little shorts banner. Oh, also we're gonna, like, you know, make it one of our we're gonna change our recommendation engine to just recommend it short after a long video. And so you you're gonna to game the system to give yourself the best shot at that feature becoming successful. And so at least in the short term,

26:12

if you're a creator, you say, oh, their priority is pushing like, you know, Oh, Instagram's priority is pushing stories and then reels, then I'm gonna make great reels and stories because that's what they're pushing right now. That's what the algorithm wants to fit. They're gonna they're gonna favor that in the UI and the algorithm.

if you're a creator, you say, oh, their priority is pushing like, you know, Oh, Instagram's priority is pushing stories and then reels, then I'm gonna make great reels and stories because that's what they're pushing right now. That's what the algorithm wants to fit. They're gonna they're gonna favor that in the UI and the algorithm.

26:27

And so,

And so,

26:28

I'm gonna get faster growth because I'm sort of like piggybacking off of their priorities.

I'm gonna get faster growth because I'm sort of like piggybacking off of their priorities.

26:33

And I think that's actually a really good strategy for, like, if you and I or, my first million wanted to get popular on YouTube, it's just like exploit

And I think that's actually a really good strategy for, like, if you and I or, my first million wanted to get popular on YouTube, it's just like exploit

26:42

the ego of the social media platform.

the ego of the social media platform.

26:46

Like, it totally works. Just just give them exactly what they want And not always, but sometimes they'll give you exactly what you want, which is, you know, more followers.

Like, it totally works. Just just give them exactly what they want And not always, but sometimes they'll give you exactly what you want, which is, you know, more followers.

26:55

But are we gonna do it? Maybe. It's clearly a good idea

But are we gonna do it? Maybe. It's clearly a good idea

26:59

that we may or may not execute on just by the way.

that we may or may not execute on just by the way.

27:04

And hilarious thing that I saw. So,

And hilarious thing that I saw. So,

27:07

there was, like, some page that's, like, you know, like, these, like, mean pages on Instagram that get, like, a bunch of followers. So it's, like, I had, like, Friday Beers. I think this is the one it was. This is a Friday Beers. I love. I follow so many of them.

there was, like, some page that's, like, you know, like, these, like, mean pages on Instagram that get, like, a bunch of followers. So it's, like, I had, like, Friday Beers. I think this is the one it was. This is a Friday Beers. I love. I follow so many of them.

27:18

Yeah. They're great. They're very humorous. They could post great memes, whatever. So they did a collab with something called, like, it was the word entrepreneur, but it was spelled like super whack. Because, like, you know, the word entrepreneur is, like, kind of a whack word in general. So it's, like, antra

Yeah. They're great. They're very humorous. They could post great memes, whatever. So they did a collab with something called, like, it was the word entrepreneur, but it was spelled like super whack. Because, like, you know, the word entrepreneur is, like, kind of a whack word in general. So it's, like, antra

27:31

entrying you poorer.

entrying you poorer.

27:33

And, like, that was, like, the name of the account or something like that. And I went I clicked on it, and the bio cracked me up so hard. It was, like, cultivating that trillionaire mindset,

And, like, that was, like, the name of the account or something like that. And I went I clicked on it, and the bio cracked me up so hard. It was, like, cultivating that trillionaire mindset,

27:42

that multi trillionaire mindset. And then the next line was,

that multi trillionaire mindset. And then the next line was,

27:46

mindset is grind set. Hashtag grind set. I just thought it was so funny. And so I have decided that on this podcast,

mindset is grind set. Hashtag grind set. I just thought it was so funny. And so I have decided that on this podcast,

27:54

our new intro is gonna be about cultivating that multi trillionaire mindset hashtag grind set. And I'm gonna start every single podcast by saying that. And somebody who doesn't know what I'm talking about, gonna be so turned off, but the people who listen to this podcast are gonna know that that is the funniest thing ever because it is.

our new intro is gonna be about cultivating that multi trillionaire mindset hashtag grind set. And I'm gonna start every single podcast by saying that. And somebody who doesn't know what I'm talking about, gonna be so turned off, but the people who listen to this podcast are gonna know that that is the funniest thing ever because it is.

28:11

That's amazing. Well, what were we saying Jonathan?

That's amazing. Well, what were we saying Jonathan?

28:17

I I love that. That's you know, they always

I I love that. That's you know, they always

28:20

also say

also say

28:22

They always also say, read that again. Like, they'll do the post and then all the copy and then it's like, read that again.

They always also say, read that again. Like, they'll do the post and then all the copy and then it's like, read that again.

28:29

Yeah. Alright, guys. That's the show. Listen to that again. Go back.

Yeah. Alright, guys. That's the show. Listen to that again. Go back.

28:34

You know what you gotta do now. Rewind for the two time, double time, get double, get triple, trillion our mindset, hashtag grind set. Go back and listen again.

You know what you gotta do now. Rewind for the two time, double time, get double, get triple, trillion our mindset, hashtag grind set. Go back and listen again.

28:45

Moe. What was that phrase Read their latest post says

Moe. What was that phrase Read their latest post says

28:48

Read that again. The

Read that again. The

28:50

their latest post says You keep your monkey in the tank. I keep my my fish in the tank. Think about it.

their latest post says You keep your monkey in the tank. I keep my my fish in the tank. Think about it.

29:02

Yeah.

Yeah.

29:03

Like, you know, we we named this my first million and the reason we get flack for that and the reason we give ourselves grief for that is because My first million is in the middle. It's like neither,

Like, you know, we we named this my first million and the reason we get flack for that and the reason we give ourselves grief for that is because My first million is in the middle. It's like neither,

29:14

it's not like trying to be humble and like,

it's not like trying to be humble and like,

29:18

you know, thoughtful about life. It's like, no, you wanna make a million dollars. But it's only a million. When you say we're, you know, we're all about that trillionaire lifestyle, you you all of a sudden, it's like, hey, we are not trying to be that guy who's trying to sell you a dream of making a billion dollars. And so I think I realized the mistake in the name. The name should not have been million.

you know, thoughtful about life. It's like, no, you wanna make a million dollars. But it's only a million. When you say we're, you know, we're all about that trillionaire lifestyle, you you all of a sudden, it's like, hey, we are not trying to be that guy who's trying to sell you a dream of making a billion dollars. And so I think I realized the mistake in the name. The name should not have been million.

29:37

The whole branch should have been about It should have been my first trillion.

The whole branch should have been about It should have been my first trillion.

29:41

It should have been my first trillion. We're we're community

It should have been my first trillion. We're we're community

29:43

We're a community of future multi trillionaires,

We're a community of future multi trillionaires,

29:46

who gather around,

who gather around,

29:48

you know,

you know,

29:49

to to train stories.

to to train stories.

29:54

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

29:57

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Thank you. I love our new CRM. Our software is the best. Hubspot.

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Thank you. I love our new CRM. Our software is the best. Hubspot.

30:08

Girlbetter.

Girlbetter.

30:09

Where do you wanna go from here? Did you have anything on did you have do you have topics? I've got one or two. Do you have any?

Where do you wanna go from here? Did you have anything on did you have do you have topics? I've got one or two. Do you have any?

30:15

I have a couple. What do you have? I have a couple I have a couple good ones. Okay. So, what do you wanna do? You wanna do?

I have a couple. What do you have? I have a couple I have a couple good ones. Okay. So, what do you wanna do? You wanna do?

30:22

Okay. I'll I'll give you three options.

Okay. I'll I'll give you three options.

30:24

A really interesting,

A really interesting,

30:26

thing I heard that I I wanna get your opinion on. Like, I, like, a thing about how

thing I heard that I I wanna get your opinion on. Like, I, like, a thing about how

30:31

a company we, a big famous company runs their company that I thought was kinda mind blowing. Number two is an idea that I don't really even under stand as I don't know what the hell they're doing, but maybe it's cool. And then,

a company we, a big famous company runs their company that I thought was kinda mind blowing. Number two is an idea that I don't really even under stand as I don't know what the hell they're doing, but maybe it's cool. And then,

30:43

the third is, you know, random business idea. Which which one would you like to go go through? Number one.

the third is, you know, random business idea. Which which one would you like to go go through? Number one.

30:51

Number one. Okay. So the interesting okay. So we, so the milk road, our main sponsor right now is FTX. And I don't know if you, like, do you know what FTX is? Dude, in my

Number one. Okay. So the interesting okay. So we, so the milk road, our main sponsor right now is FTX. And I don't know if you, like, do you know what FTX is? Dude, in my

31:02

on my topics, I have a thing about how they run their company and how it's weird. Go ahead. Yeah. Okay. F t x. Yeah.

on my topics, I have a thing about how they run their company and how it's weird. Go ahead. Yeah. Okay. F t x. Yeah.

31:09

Is it about how many employees they have and how many engineers there? Yes. Look at the doc. I have the exact same topic. Go ahead.

Is it about how many employees they have and how many engineers there? Yes. Look at the doc. I have the exact same topic. Go ahead.

31:16

Okay. So

Okay. So

31:17

so it recently so we we were like, as part of the sponsorship, it's like, okay. We tell people, you know, hey, Ftex is trading platform, blah, blah, blah. And in addition, we were like, hey, we wanna do a deep dive on you guys. And I was like, but here's the thing. You don't get to tell us what to write about. I'm gonna, like, I'm gonna talk to your head of strategy if I talk to whoever.

so it recently so we we were like, as part of the sponsorship, it's like, okay. We tell people, you know, hey, Ftex is trading platform, blah, blah, blah. And in addition, we were like, hey, we wanna do a deep dive on you guys. And I was like, but here's the thing. You don't get to tell us what to write about. I'm gonna, like, I'm gonna talk to your head of strategy if I talk to whoever.

31:34

And,

And,

31:34

whatever's the most interesting thing to me, that's what we're gonna do the deep dive on. And so I ended up doing it on

whatever's the most interesting thing to me, that's what we're gonna do the deep dive on. And so I ended up doing it on

31:39

like, the the, like, kinda, like, the seven, like, growth hacky strategies that they use to grow, because they went from zero to a thirty billion dollar company in, like, three years. And so I thought that was kind of amazing. I wrote the whole thing. Obviously. And then I discovered I discovered something even more amazing,

like, the the, like, kinda, like, the seven, like, growth hacky strategies that they use to grow, because they went from zero to a thirty billion dollar company in, like, three years. And so I thought that was kind of amazing. I wrote the whole thing. Obviously. And then I discovered I discovered something even more amazing,

31:55

which is that they built the whole they they built like, for the first year or something, they had two engineers. And even now to this day, they have, like, I think twenty five to thirty

which is that they built the whole they they built like, for the first year or something, they had two engineers. And even now to this day, they have, like, I think twenty five to thirty

32:04

software engineers.

software engineers.

32:06

And they're amazing. And I and and I think they only have two hundred and fifty people.

And they're amazing. And I and and I think they only have two hundred and fifty people.

32:09

Yeah. Exactly. And so he did this He went, this the guy Sam Baker for free. He did this talk at the Son Conference. It says Son I don't know if people know it's spelled s o h n. It's like this big, kinda, like, economic

Yeah. Exactly. And so he did this He went, this the guy Sam Baker for free. He did this talk at the Son Conference. It says Son I don't know if people know it's spelled s o h n. It's like this big, kinda, like, economic

32:21

annual conference or whatever. And what happens is the big shot, like,

annual conference or whatever. And what happens is the big shot, like,

32:25

Sam. Sam Bacon fried is the twenty nine year old, like, twenty or thirty billion dollar fountable he was before the crash. But, like, Decca billionaire guy,

Sam. Sam Bacon fried is the twenty nine year old, like, twenty or thirty billion dollar fountable he was before the crash. But, like, Decca billionaire guy,

32:36

and he started this coin based competitor, which is called FTX

and he started this coin based competitor, which is called FTX

32:41

after he got rich in Bitcoin.

after he got rich in Bitcoin.

32:43

Yeah. It's actually it's a platform for people to trade, crypto and now stocks and other things. But basically,

Yeah. It's actually it's a platform for people to trade, crypto and now stocks and other things. But basically,

32:49

he he talks there. And if you've ever watched these, I don't have you ever watched other phone conference talks? They're very interesting to go go back and look at because You get the it's the bit it's like a TED Talk for it's Ted, but just for, like,

he he talks there. And if you've ever watched these, I don't have you ever watched other phone conference talks? They're very interesting to go go back and look at because You get the it's the bit it's like a TED Talk for it's Ted, but just for, like,

33:02

invest investors.

invest investors.

33:03

Just for, like, finance and Wall Street people. So, like, Bill Ackman will go on there. And you could look at his old videos. By the way, if you go watch these, so here's what here's my journey. I'm like, Bill Ackman, this guy's really smart. And our buddy, Andrew will get to love's. Bill Ackman says he's he's the best. And,

Just for, like, finance and Wall Street people. So, like, Bill Ackman will go on there. And you could look at his old videos. By the way, if you go watch these, so here's what here's my journey. I'm like, Bill Ackman, this guy's really smart. And our buddy, Andrew will get to love's. Bill Ackman says he's he's the best. And,

33:18

and I go back and I I go look for old YouTube videos of Bill Ackman. I see his own stock, and it's like, I don't know, ten years ago. And he goes on and he talks about,

and I go back and I I go look for old YouTube videos of Bill Ackman. I see his own stock, and it's like, I don't know, ten years ago. And he goes on and he talks about,

33:26

what's the name of the it's like the Howard Hughes company? There's like a it's like a home builder

what's the name of the it's like the Howard Hughes company? There's like a it's like a home builder

33:31

Tool bit or something. Yeah. I know you're talking about.

Tool bit or something. Yeah. I know you're talking about.

33:35

No. I think it's I think it's called the Howard's used company. It's basically like whatever. That got famous guy Howard Hughes or whatever. And he's got this company. They build homes. And he'll give a talk. And so what you do is you go give a talk about, like,

No. I think it's I think it's called the Howard's used company. It's basically like whatever. That got famous guy Howard Hughes or whatever. And he's got this company. They build homes. And he'll give a talk. And so what you do is you go give a talk about, like,

33:45

a thesis that you are really bullish on. And, basically, like, a a big bet you're making

a thesis that you are really bullish on. And, basically, like, a a big bet you're making

33:49

Are you've already made, basically. If you go pitch your case for for that bet, and this kinda has, like, two fold effects. One, if you're in the audience, you get ideas on investments.

Are you've already made, basically. If you go pitch your case for for that bet, and this kinda has, like, two fold effects. One, if you're in the audience, you get ideas on investments.

33:59

Like, you know, why this person's so bullish on this thing. It's it's interesting to hear their case. Two, it's only like the who's who that talk. Like, it's like the top top guys.

Like, you know, why this person's so bullish on this thing. It's it's interesting to hear their case. Two, it's only like the who's who that talk. Like, it's like the top top guys.

34:08

And that go and talk at this thing. And then the third thing is that, like, you,

And that go and talk at this thing. And then the third thing is that, like, you,

34:12

for the speaker, they get to kinda, like, build their brand, but they also get to pump their So, like, they've already made this bet. Then they go talk here that gets a bunch of attention. A bunch of other people are gonna invest in

for the speaker, they get to kinda, like, build their brand, but they also get to pump their So, like, they've already made this bet. Then they go talk here that gets a bunch of attention. A bunch of other people are gonna invest in

34:21

it, and it may cause the price to go up, which is, like, a good thing for them. They're helping pro propagate the narrative that helps their their case. So anyways, you go hear them talking. By the end of the forty minutes, you're like, there's never been a better investment on Earth than the hard to use company. Right? Like, you're, like, so convinced because these guys are very convincing, and they have a great track record. So you're, like, wow, whatever. Now if you actually go look at the results, it's, like, I remember Shamath went and spoke, and he talked about box, like box dot com is, like, like, of all the tech companies, I we have identified one winner that is gonna benefit the most from this cloud movement and AI ML and its box. And you go look at the stock chart for box since that day. It's, like, down into the right. You know what I mean? It's like, it has not done well. But they they put together very convincing cases. And, of course, occasionally, they're they're they're correct. So anyways, at this year's zone, there was a really interesting talk, which was Sam Bankmanfried talks to, I think Patrick or John Colison, what the the Patrick Colison's,

it, and it may cause the price to go up, which is, like, a good thing for them. They're helping pro propagate the narrative that helps their their case. So anyways, you go hear them talking. By the end of the forty minutes, you're like, there's never been a better investment on Earth than the hard to use company. Right? Like, you're, like, so convinced because these guys are very convincing, and they have a great track record. So you're, like, wow, whatever. Now if you actually go look at the results, it's, like, I remember Shamath went and spoke, and he talked about box, like box dot com is, like, like, of all the tech companies, I we have identified one winner that is gonna benefit the most from this cloud movement and AI ML and its box. And you go look at the stock chart for box since that day. It's, like, down into the right. You know what I mean? It's like, it has not done well. But they they put together very convincing cases. And, of course, occasionally, they're they're they're correct. So anyways, at this year's zone, there was a really interesting talk, which was Sam Bankmanfried talks to, I think Patrick or John Colison, what the the Patrick Colison's,

35:14

One of the brothers who started Stripe. Redhead stripes or whatever.

One of the brothers who started Stripe. Redhead stripes or whatever.

35:21

The Redhead one. I think they're are they not popular?

The Redhead one. I think they're are they not popular?

35:23

No. Hit Patrick. He can see. Yeah. They both actually did interviews.

No. Hit Patrick. He can see. Yeah. They both actually did interviews.

35:27

One interviewed Stanley Druckenmiller. Awesome interview. Go watch that. That was the other brother. The other one, I think. Same thing to freed.

One interviewed Stanley Druckenmiller. Awesome interview. Go watch that. That was the other brother. The other one, I think. Same thing to freed.

35:33

And it first of all, the one thing that stood out is kind of like,

And it first of all, the one thing that stood out is kind of like,

35:37

when you watch these guys do an interview,

when you watch these guys do an interview,

35:39

it's basically, like, what you have, like, a world class brain

it's basically, like, what you have, like, a world class brain

35:43

become a podcaster for, like, you know, like, like, I'm talking world class. Like, these guys are some of the smartest,

become a podcaster for, like, you know, like, like, I'm talking world class. Like, these guys are some of the smartest,

35:49

most well read

most well read

35:50

best executors,

best executors,

35:52

most, like, most well connected people on the planet or the the concept of public. They did they were millionaires at, like, I don't know, seven. They've been built cool shit at seventeen that, like, they sold for a million dollars or whatever. That there's now they've built, like, a hundred billion dollar company, and they're, like, the best of the best. Like, they're the best YC founders. And YC is the best group of founders. Right? So they're amazing. And you hear them giving interview. They hear their talk to how they frame questions. That alone is, like, worth the price of admission just to see that. But then they asked questions, and they're and so he asked a question to Sam Bank for free. He goes,

most, like, most well connected people on the planet or the the concept of public. They did they were millionaires at, like, I don't know, seven. They've been built cool shit at seventeen that, like, they sold for a million dollars or whatever. That there's now they've built, like, a hundred billion dollar company, and they're, like, the best of the best. Like, they're the best YC founders. And YC is the best group of founders. Right? So they're amazing. And you hear them giving interview. They hear their talk to how they frame questions. That alone is, like, worth the price of admission just to see that. But then they asked questions, and they're and so he asked a question to Sam Bank for free. He goes,

36:20

I read something very interesting

I read something very interesting

36:22

that FTX

that FTX

36:23

as a, you know, thirty billion dollar company only has,

as a, you know, thirty billion dollar company only has,

36:27

like, two hundred employees or something like that. And I believe you the, you know, for the first year, the product was built by just two engineers. And even now, you only have

like, two hundred employees or something like that. And I believe you the, you know, for the first year, the product was built by just two engineers. And even now, you only have

36:35

sub twenty sub thirty engineers.

sub twenty sub thirty engineers.

36:38

A, is that true? And, b,

A, is that true? And, b,

36:41

what the hell is going on? Like, do you is f t x he he's like, He's like, I can only think of one of two things. Either FTX is simply, like, you have a unique set of problems. So you could do you can operate your business differently.

what the hell is going on? Like, do you is f t x he he's like, He's like, I can only think of one of two things. Either FTX is simply, like, you have a unique set of problems. So you could do you can operate your business differently.

36:53

Or the rest of us are doing this completely wrong, which is it?

Or the rest of us are doing this completely wrong, which is it?

36:56

And, and he goes, the latter.

And, and he goes, the latter.

37:00

That's a really good way to frame a question. Exactly.

That's a really good way to frame a question. Exactly.

37:04

And so he goes, he goes, I I he's laughing. He's like, I think it's the ladder. And he goes, you know, we he's like, I more I looked at tech companies. I looked at, you know, Facebook, Google, you know, successful tech companies. I

And so he goes, he goes, I I he's laughing. He's like, I think it's the ladder. And he goes, you know, we he's like, I more I looked at tech companies. I looked at, you know, Facebook, Google, you know, successful tech companies. I

37:17

think I don't know for sure. I can't say, like, you know, I don't know that their exact business, but from what I can gather,

think I don't know for sure. I can't say, like, you know, I don't know that their exact business, but from what I can gather,

37:24

they they employ an order of magnitude more people than they need to, you know, and then he's like, how many he's like, how many people do you think Facebook would have optimally?

they they employ an order of magnitude more people than they need to, you know, and then he's like, how many he's like, how many people do you think Facebook would have optimally?

37:34

And he's like, you know, he's like he's like, I don't know if let's say they have fifty thousand employees.

And he's like, you know, he's like he's like, I don't know if let's say they have fifty thousand employees.

37:39

You know, that's somewhere between, you know, like,

You know, that's somewhere between, you know, like,

37:43

five to thirty times too many.

five to thirty times too many.

37:46

And, like,

And, like,

37:47

and so, anyway, it's kind of shocking to hear this. And is something I liked it because I've believed this for a long time, which is that you, like, most tech companies are completely

and so, anyway, it's kind of shocking to hear this. And is something I liked it because I've believed this for a long time, which is that you, like, most tech companies are completely

37:58

overhired.

overhired.

37:59

Told a story before, which is when I interviewed at Twitch for our acquisition,

Told a story before, which is when I interviewed at Twitch for our acquisition,

38:04

they did the, you know, the part of the interview is they get that at the end of the interview, they, you know, hey. Do you have any questions for us? And this was my first my one how many employees does Twitch have? Eighteen hundred two thousand?

they did the, you know, the part of the interview is they get that at the end of the interview, they, you know, hey. Do you have any questions for us? And this was my first my one how many employees does Twitch have? Eighteen hundred two thousand?

38:14

How many do you think is the right number for Twitch? Like, what do you think is is how many people do you guys actually need to be, like, firing on all cylinders?

How many do you think is the right number for Twitch? Like, what do you think is is how many people do you guys actually need to be, like, firing on all cylinders?

38:23

And, like, I would get basically three reactions. The first was sort of, like, just, like, shock. Like, what are you even saying? And are you insinuating that, like,

And, like, I would get basically three reactions. The first was sort of, like, just, like, shock. Like, what are you even saying? And are you insinuating that, like,

38:31

I shouldn't be here or, like, we shouldn't hire you or that we hired too many people. We don't know what we're doing. Like,

I shouldn't be here or, like, we shouldn't hire you or that we hired too many people. We don't know what we're doing. Like,

38:37

you know, the people were just like, what? I don't get what you're getting at, but it's not good. Whatever you're gonna ask. No matter what interpretation I have of this question, it's, like, pretty bad.

you know, the people were just like, what? I don't get what you're getting at, but it's not good. Whatever you're gonna ask. No matter what interpretation I have of this question, it's, like, pretty bad.

38:45

The second was

The second was

38:47

a genuine answer, which was, like, you know,

a genuine answer, which was, like, you know,

38:50

probably, like, you know,

probably, like, you know,

38:51

fifteen to twenty percent last, but we, you know, you don't know,

fifteen to twenty percent last, but we, you know, you don't know,

38:55

you don't know over time who those performers are. You figured that out. And, like, you know, it's good to have buffering redundancy or whatever.

you don't know over time who those performers are. You figured that out. And, like, you know, it's good to have buffering redundancy or whatever.

39:01

And then,

And then,

39:02

I asked Emmett, the CEO, and he was like,

I asked Emmett, the CEO, and he was like,

39:06

I think twenty five hundred. And it's, like, you know, because his plan is, like, to hire and grow. And he's, like, you know, he he like, we didn't get into a big debate about it. I was just curious what he would say. And so what was your reaction to this thing? Where you found out that FTX has, like, you know, twenty engineers and is running this, like, pretty

I think twenty five hundred. And it's, like, you know, because his plan is, like, to hire and grow. And he's, like, you know, he he like, we didn't get into a big debate about it. I was just curious what he would say. And so what was your reaction to this thing? Where you found out that FTX has, like, you know, twenty engineers and is running this, like, pretty

39:23

large tech platform. And everybody else has thousands of engineers.

large tech platform. And everybody else has thousands of engineers.

39:26

I think people overhire. And so I wrote,

I think people overhire. And so I wrote,

39:30

a tweet that said, you know, I'm really fascinated with the idea of just hiring less people who are higher quality and paying them a lot more.

a tweet that said, you know, I'm really fascinated with the idea of just hiring less people who are higher quality and paying them a lot more.

39:38

Versus hiring

Versus hiring

39:40

a ton of people and most of them by definition are pretty average

a ton of people and most of them by definition are pretty average

39:44

and you pay them a medium or market rate.

and you pay them a medium or market rate.

39:48

I like that idea of doing the first thing, but is that actually practical and what are some examples?

I like that idea of doing the first thing, but is that actually practical and what are some examples?

39:53

And the reason why I wasn't sure if it was actually practical is, like, even if you get the highest performing people

And the reason why I wasn't sure if it was actually practical is, like, even if you get the highest performing people

39:59

in a room, does it just become natural still, whereas, like, the eighty twenty, where twenty percent of the people does eighty percent of the work, and it just always And I think, actually, maybe that would actually would still exist, but at, like, a higher caliber. And then, also, I was, like, I actually understand why you want redundancies. I understand why if you rely on five people and three of them quit. Like, you're really screwed. But let me give you the and someone tweeted out, and and I found two good examples. Example was Sam Bankman Free with FTX, and here's what he said. Here's the tweet. He actually tweeted this out, I guess, after that talk kinda summarizing his his thoughts. He goes, I've looked into hyper growth companies, and time and time again, growing from two hundred employees to two thousand doesn't seem to ten extra per your productivity as a company. In fact, sometimes It doesn't even one extra productivity. Sometimes the more you hire, the less you get done. So why exactly,

in a room, does it just become natural still, whereas, like, the eighty twenty, where twenty percent of the people does eighty percent of the work, and it just always And I think, actually, maybe that would actually would still exist, but at, like, a higher caliber. And then, also, I was, like, I actually understand why you want redundancies. I understand why if you rely on five people and three of them quit. Like, you're really screwed. But let me give you the and someone tweeted out, and and I found two good examples. Example was Sam Bankman Free with FTX, and here's what he said. Here's the tweet. He actually tweeted this out, I guess, after that talk kinda summarizing his his thoughts. He goes, I've looked into hyper growth companies, and time and time again, growing from two hundred employees to two thousand doesn't seem to ten extra per your productivity as a company. In fact, sometimes It doesn't even one extra productivity. Sometimes the more you hire, the less you get done. So why exactly,

40:47

is it that hiring doesn't scale the way it should? A, coordination becomes really hard and b, diffusion of responsibility. If five people could theoretically do something, maybe no one will actually feel like they have to get it done and have to do it. And then, he just goes on to say that the basically companies hire more,

is it that hiring doesn't scale the way it should? A, coordination becomes really hard and b, diffusion of responsibility. If five people could theoretically do something, maybe no one will actually feel like they have to get it done and have to do it. And then, he just goes on to say that the basically companies hire more,

41:04

or sorry, companies lower the bar as they hire more. And over time, the average coworker People inaccurate becomes a worse experience and incentives become harder to align as people have less and less of a sense of what each person is doing.

or sorry, companies lower the bar as they hire more. And over time, the average coworker People inaccurate becomes a worse experience and incentives become harder to align as people have less and less of a sense of what each person is doing.

41:16

And I completely agree. I think that the

And I completely agree. I think that the

41:19

I'm not smart like these guys where I can actually come up with a number, but I think a large percentage of jobs, at least in the tech world, I would say most companies are bullshit jobs. I'd call bullshit jobs, and they're only there because the person who's running this particular division

I'm not smart like these guys where I can actually come up with a number, but I think a large percentage of jobs, at least in the tech world, I would say most companies are bullshit jobs. I'd call bullshit jobs, and they're only there because the person who's running this particular division

41:36

has to request more budget and hire more so they get more responsibility

has to request more budget and hire more so they get more responsibility

41:41

and more credit, and they seem more important then when they go to their next company, they get paid more and they can climb the ladder because it seems like, oh, well, like, you know, you manage two hundred people, you must be legit.

and more credit, and they seem more important then when they go to their next company, they get paid more and they can climb the ladder because it seems like, oh, well, like, you know, you manage two hundred people, you must be legit.

41:53

Yeah. That's why I think it happens. The number of people under you is a is a power consolidation technique

Yeah. That's why I think it happens. The number of people under you is a is a power consolidation technique

41:59

inside of large companies. And even if people aren't doing it for malicious reasons, it it is the incentive. Like, you get just the game. A larger of a group of people that you can manage. And so your incentive is to hire people, promote them to managers, have them hire people, have them promote them to managers, and have, like, layers and layers of people because if you were if you were

inside of large companies. And even if people aren't doing it for malicious reasons, it it is the incentive. Like, you get just the game. A larger of a group of people that you can manage. And so your incentive is to hire people, promote them to managers, have them hire people, have them promote them to managers, and have, like, layers and layers of people because if you were if you were

42:18

if everybody got the same budget and then you were just measured on how much you got done and you got to keep the extra, I think companies would work wildly differently than they do today. Right? And he says something he goes in that tweet. He goes, Sam says, he goes, as far as I can tell, this is the most common reason that successful companies decay.

if everybody got the same budget and then you were just measured on how much you got done and you got to keep the extra, I think companies would work wildly differently than they do today. Right? And he says something he goes in that tweet. He goes, Sam says, he goes, as far as I can tell, this is the most common reason that successful companies decay.

42:35

It's a race between how quickly new employees can understand the culture and how quickly people are hired. The faster you hire the harder it is to keep everyone on the same page.

It's a race between how quickly new employees can understand the culture and how quickly people are hired. The faster you hire the harder it is to keep everyone on the same page.

42:43

And,

And,

42:45

you know, if you're growing at fifty percent a year, maybe still mentor each new recruit and get them, you know, to learn how you guys work. But if you're going three hundred percent a year, each employee only has four months to learn before they have to start teaching.

you know, if you're growing at fifty percent a year, maybe still mentor each new recruit and get them, you know, to learn how you guys work. But if you're going three hundred percent a year, each employee only has four months to learn before they have to start teaching.

42:56

And, meanwhile,

And, meanwhile,

42:57

we have, you know, you have to also figure how to make sure compensation is fair. Coordination keeps happening. Like, I remember this inside of,

we have, you know, you have to also figure how to make sure compensation is fair. Coordination keeps happening. Like, I remember this inside of,

43:04

even a startup, even a very small company.

even a startup, even a very small company.

43:07

When you go from one people to two people,

When you go from one people to two people,

43:10

generally productivity increases, like, almost every time.

generally productivity increases, like, almost every time.

43:14

One person to two people is is almost a always a win.

One person to two people is is almost a always a win.

43:18

Two people to three people,

Two people to three people,

43:20

usually a win. But there's usually a cost, which is, oh, now we have to have meetings.

usually a win. But there's usually a cost, which is, oh, now we have to have meetings.

43:26

Whereas before, like, one person, the whole project's in your head. You don't have to talk to anybody. Two people, like,

Whereas before, like, one person, the whole project's in your head. You don't have to talk to anybody. Two people, like,

43:31

by default, you're gonna basically share everything with the other. Everybody, because there's only one one other person, knows everything that's shared. Once you have three people, no longer does everybody know everything that's going on. And basically, I think there's this rule, which is that for every,

by default, you're gonna basically share everything with the other. Everybody, because there's only one one other person, knows everything that's shared. Once you have three people, no longer does everybody know everything that's going on. And basically, I think there's this rule, which is that for every,

43:47

for every

for every

43:48

double of your employee base, you square the amount of communication required. Meaning, so if you go from four to eight, you don't that doesn't double the communication. It four x is the communication or whatever. Right? Like, I don't do my public math there, but it's basically, like, a nonlinear,

double of your employee base, you square the amount of communication required. Meaning, so if you go from four to eight, you don't that doesn't double the communication. It four x is the communication or whatever. Right? Like, I don't do my public math there, but it's basically, like, a nonlinear,

44:03

like, as a non nonlinear investment, you have to make in communication and coordination.

like, as a non nonlinear investment, you have to make in communication and coordination.

44:07

And, like, suddenly, it's, like, Oh, man. We have a twelve person team, and, like, it's really hard to keep everyone on the same page. And now I'm having to do extra meetings that are all hands meetings or things like that just to keep twelve people organized. Now imagine that at twelve hundred and imagine that at twelve thousand. Right? So I can see. Visible.

And, like, suddenly, it's, like, Oh, man. We have a twelve person team, and, like, it's really hard to keep everyone on the same page. And now I'm having to do extra meetings that are all hands meetings or things like that just to keep twelve people organized. Now imagine that at twelve hundred and imagine that at twelve thousand. Right? So I can see. Visible.

44:24

It's miserable. So the other example,

It's miserable. So the other example,

44:27

by the way, that someone I don't know if anyone replied or how I found this, but have you heard of the company called Streamyard?

by the way, that someone I don't know if anyone replied or how I found this, but have you heard of the company called Streamyard?

44:34

Streamyard. No.

Streamyard. No.

44:36

They're in your world. So go to stream I think it's streamyard dot com. So they're in like the streaming world. Are they like Canadians?

They're in your world. So go to stream I think it's streamyard dot com. So they're in like the streaming world. Are they like Canadians?

44:43

Maybe. Okay. So easy way It's it's the easiest way they say to procreate a professional live streams. Okay. It gives you, like, It's like a broadcasting tool for live streaming. Okay. Cool. So this guy, it was two guys. One guy named Gage, and I I don't remember the other guy. Amazing name. Gage is the first name.

Maybe. Okay. So easy way It's it's the easiest way they say to procreate a professional live streams. Okay. It gives you, like, It's like a broadcasting tool for live streaming. Okay. Cool. So this guy, it was two guys. One guy named Gage, and I I don't remember the other guy. Amazing name. Gage is the first name.

45:00

He yeah. Gage and Dan. Yeah. Gage, like, rode a dirt bike to school when he was a kid. And,

He yeah. Gage and Dan. Yeah. Gage, like, rode a dirt bike to school when he was a kid. And,

45:05

Gage and power.

Gage and power.

45:09

This guy's amazing. So he

This guy's amazing. So he

45:11

so he started this company with Dan, and they were basically, I think, just making it away for, like, I think it was like twitch folks, you know, or just like streamers

so he started this company with Dan, and they were basically, I think, just making it away for, like, I think it was like twitch folks, you know, or just like streamers

45:20

to stream, but then eventually they kind of pivoted a little bit so it could be like a professional stream. So, like, I don't know who actually would do a quote professional stream. I guess like a company, but, like, it had all these, like, deep it had all these, like, options to be, like, Yeah. So you just make it look cool and really easy. Well, anyway, they launched this in nineteen or, I think, even twenty, and it was just them too, and they got up to three million in ARR. Just these two guys,

to stream, but then eventually they kind of pivoted a little bit so it could be like a professional stream. So, like, I don't know who actually would do a quote professional stream. I guess like a company, but, like, it had all these, like, deep it had all these, like, options to be, like, Yeah. So you just make it look cool and really easy. Well, anyway, they launched this in nineteen or, I think, even twenty, and it was just them too, and they got up to three million in ARR. Just these two guys,

45:44

then the pandemic hits. And in one year, they go from three million to thirty million annually recurring revenue. Wow. Zero outside money, just these two guys.

then the pandemic hits. And in one year, they go from three million to thirty million annually recurring revenue. Wow. Zero outside money, just these two guys.

45:55

And when they they eventually sold at the, so they launched, I think, in nineteen,

And when they they eventually sold at the, so they launched, I think, in nineteen,

46:00

pandemic hit when in twenty or twenty one.

pandemic hit when in twenty or twenty one.

46:03

But basically in, like, one year, they went from three million to thirty million, and then they sold that same year to hop in for two hundred fifty million dollars in cash.

But basically in, like, one year, they went from three million to thirty million, and then they sold that same year to hop in for two hundred fifty million dollars in cash.

46:13

And these two guys own the whole thing. And when they sold, they basically scaled the company

And these two guys own the whole thing. And when they sold, they basically scaled the company

46:19

to twenty million in ARR with five people. And then by the time they sold, they had thirty million and they had just hired the seventh person.

to twenty million in ARR with five people. And then by the time they sold, they had thirty million and they had just hired the seventh person.

46:27

And this whole business was built with just seven people. Really was built with two or three people. And then the second half, they were like, our customer service was just getting out of control. And so we had to have someone like an agency who was doing our customer service,

And this whole business was built with just seven people. Really was built with two or three people. And then the second half, they were like, our customer service was just getting out of control. And so we had to have someone like an agency who was doing our customer service,

46:39

in in there, like, it was just, like, of course, they did. They they were kind of were already killing it, but They hit a lick with, like, COVID that, like, was unexpected.

in in there, like, it was just, like, of course, they did. They they were kind of were already killing it, but They hit a lick with, like, COVID that, like, was unexpected.

46:46

So that accelerated it, but they were doing three million with two guys, like, a year and a half into the business. That's which is amazing for software.

So that accelerated it, but they were doing three million with two guys, like, a year and a half into the business. That's which is amazing for software.

46:55

But it's a pretty ridiculous

But it's a pretty ridiculous

46:57

it's a pretty ridiculous company. You should Google, like, what the founders look like. I think they're, like, they look like they're, like, twenty eight, like, they're, like, kids.

it's a pretty ridiculous company. You should Google, like, what the founders look like. I think they're, like, they look like they're, like, twenty eight, like, they're, like, kids.

47:05

Yeah. I'm pretty sure I met these guys at a conference, by the way. Now that now that I'm seeing their faces,

Yeah. I'm pretty sure I met these guys at a conference, by the way. Now that now that I'm seeing their faces,

47:10

Yeah. Gage and Dan, but we're gonna call Dan Durt. So this Gage and Durt were the co founders in streamyard.

Yeah. Gage and Dan, but we're gonna call Dan Durt. So this Gage and Durt were the co founders in streamyard.

47:18

Yeah. I love it. This is I mean, that's that's an amazing story of, like, you know, right place, right time, you know, and being ready to, like, surf a wave. Can I tell you, like, another random business like this? That's, like, just deceptively big. So my buddy Corey,

Yeah. I love it. This is I mean, that's that's an amazing story of, like, you know, right place, right time, you know, and being ready to, like, surf a wave. Can I tell you, like, another random business like this? That's, like, just deceptively big. So my buddy Corey,

47:31

tweeted this out. He was like, he's, like, next time is The high school guy?

tweeted this out. He was like, he's, like, next time is The high school guy?

47:36

No. No. This is Corey. This is Corey Nicholson.

No. No. This is Corey. This is Corey Nicholson.

47:39

His thing is Corey, and CEO is his his Twitter account. So,

His thing is Corey, and CEO is his his Twitter account. So,

47:44

Cory's a good dude. He's a really young guy. He's, like, doing an e commerce thing right now. I really like him. I'm, like, he's the one if we were gonna do Southern Sam sticky icky, this is the guy to run and he's down to run it. He we're just waiting on you if you wanna run it. But, like, he's a DDC guy who he's really what he's really good at is he's good at building a DDC product and using TikTok to market it. And, like, that's, like, his current, like, niche. And,

Cory's a good dude. He's a really young guy. He's, like, doing an e commerce thing right now. I really like him. I'm, like, he's the one if we were gonna do Southern Sam sticky icky, this is the guy to run and he's down to run it. He we're just waiting on you if you wanna run it. But, like, he's a DDC guy who he's really what he's really good at is he's good at building a DDC product and using TikTok to market it. And, like, that's, like, his current, like, niche. And,

48:07

so anyways, he goes, he goes next time you're stressing over a business

so anyways, he goes, he goes next time you're stressing over a business

48:11

idea, Just remember, there's a website that just simply removes the TikTok watermark from a video and receives thirty seven million monthly visits and has ads everywhere. And

idea, Just remember, there's a website that just simply removes the TikTok watermark from a video and receives thirty seven million monthly visits and has ads everywhere. And

48:19

so it's called

so it's called

48:21

s s s t I k. I don't know if you've ever seen this website. S s

s s s t I k. I don't know if you've ever seen this website. S s

48:26

t I k. So three s's, and then tick.

t I k. So three s's, and then tick.

48:30

Wow. I'm looking at the traffic now. Almost forty million monthly visitors for the last six months straight.

Wow. I'm looking at the traffic now. Almost forty million monthly visitors for the last six months straight.

48:37

It's just flaster with that. Like,

It's just flaster with that. Like,

48:40

I don't know how I just, like, you know, when you if you crit TikTok is a great way to create videos, but it'll always keeps the TikTok watermark in there. And so I guess this is a way to remove the watermark.

I don't know how I just, like, you know, when you if you crit TikTok is a great way to create videos, but it'll always keeps the TikTok watermark in there. And so I guess this is a way to remove the watermark.

48:50

Because I'm pretty sure if you post a watermark video, from TikTok on a Twitter. I always feel like they, like, have a way to, like, downvote it. You know what I mean? So it doesn't get shown to people. Is that legitimate?

Because I'm pretty sure if you post a watermark video, from TikTok on a Twitter. I always feel like they, like, have a way to, like, downvote it. You know what I mean? So it doesn't get shown to people. Is that legitimate?

49:01

I don't know if it I don't know if it's that. I I I

I don't know if it I don't know if it's that. I I I

49:04

really don't give Twitter that much credit. Like, I I don't think they can build a feature that smart But,

really don't give Twitter that much credit. Like, I I don't think they can build a feature that smart But,

49:09

but I know for Facebook, I think Facebook, if you upload a a watermark video as an ad, because those tick tock videos do great as ads, they won't let you run it because it's got a TikTok thing and you're basically promoting their competitor. Right? So you have to, like, get the raw video.

but I know for Facebook, I think Facebook, if you upload a a watermark video as an ad, because those tick tock videos do great as ads, they won't let you run it because it's got a TikTok thing and you're basically promoting their competitor. Right? So you have to, like, get the raw video.

49:22

Dude, this is crazy. I'm looking at the traffic now. And so it gets like forty million a month, it looks like, around that. And they're from every country. So United States only makes up eight percent of the traffic. And then there's like Columbia, Philippines, Mexico, Peru. Peru is the biggest source,

Dude, this is crazy. I'm looking at the traffic now. And so it gets like forty million a month, it looks like, around that. And they're from every country. So United States only makes up eight percent of the traffic. And then there's like Columbia, Philippines, Mexico, Peru. Peru is the biggest source,

49:39

which is makes up ten percent. This is crazy. What a crazy business. Do you think this makes money? Surely, it makes some, but do you think this is big? Yeah.

which is makes up ten percent. This is crazy. What a crazy business. Do you think this makes money? Surely, it makes some, but do you think this is big? Yeah.

49:49

I think it is. By the way, okay. So I tried to get in touch with this. So I don't have the full story on this, but,

I think it is. By the way, okay. So I tried to get in touch with this. So I don't have the full story on this, but,

49:55

go to you're gonna love this. This is, like,

go to you're gonna love this. This is, like,

49:58

I might be telling you about something. Like, you already know. You're gonna be like, my cousin started this. Go to egg cartons dot com.

I might be telling you about something. Like, you already know. You're gonna be like, my cousin started this. Go to egg cartons dot com.

50:06

Alright.

Alright.

50:07

Why would my I don't have a cousin would start a cartons dot com. What is this? A cart

Why would my I don't have a cousin would start a cartons dot com. What is this? A cart

50:14

I don't know. This this is just a Sampar special right here. It's just like

I don't know. This this is just a Sampar special right here. It's just like

50:18

did you know there's a business called egg cards. Dude, so many people think that I'm like,

did you know there's a business called egg cards. Dude, so many people think that I'm like,

50:23

I thought you were safer when I'm from the Midwest. So many people think they're like, oh, like, hey, I wanna go hunting. Can you, like, teach me how to hunt? Like, they think that I'm, like, from, like, a rural southern area.

I thought you were safer when I'm from the Midwest. So many people think they're like, oh, like, hey, I wanna go hunting. Can you, like, teach me how to hunt? Like, they think that I'm, like, from, like, a rural southern area.

50:33

I'm not. I I don't know anything about that. Like, I I I'm like, when you think of

I'm not. I I don't know anything about that. Like, I I I'm like, when you think of

50:37

they they hear I'm from Saint Louis, Missouri and they think it's the country. I'm like, think of Detroit That's kinda like where I was raised. Like, that's it's more like Detroit than it is. Are you more like the rural area?

they they hear I'm from Saint Louis, Missouri and they think it's the country. I'm like, think of Detroit That's kinda like where I was raised. Like, that's it's more like Detroit than it is. Are you more like the rural area?

50:49

Are you more likely to go bow hunting or get a pedicure? Dude,

Are you more likely to go bow hunting or get a pedicure? Dude,

50:56

Well, neither,

Well, neither,

50:58

people from Missouri don't get pedicures, at least men don't. But bow hunting, like, I only know about bow hunting from, like, the TV show to Pauline Dynamite where they talk about like a bow staff. Like, I don't even know, like, I don't know what bow I've never killed a animal before.

people from Missouri don't get pedicures, at least men don't. But bow hunting, like, I only know about bow hunting from, like, the TV show to Pauline Dynamite where they talk about like a bow staff. Like, I don't even know, like, I don't know what bow I've never killed a animal before.

51:14

No. I've never done any of this. And you don't have the you don't have the urge too.

No. I've never done any of this. And you don't have the you don't have the urge too.

51:18

I definitely do. It would be fun to look something in the eye and then consume it. I think that would be exciting. But Anyway

I definitely do. It would be fun to look something in the eye and then consume it. I think that would be exciting. But Anyway

51:26

okay. So back to egg cards dot com. Alright. So, basically, it's just a website that sells like, the actual packaging you need for eggs. So every form factor of eggs, you got the twelve one. You got the twenty four pack. You got the plastic one. You got the foam one. You got the good for the environment one.

okay. So back to egg cards dot com. Alright. So, basically, it's just a website that sells like, the actual packaging you need for eggs. So every form factor of eggs, you got the twelve one. You got the twenty four pack. You got the plastic one. You got the foam one. You got the good for the environment one.

51:41

And

And

51:41

I thought it was really interesting because this is a this is a multimillion dollar business that just is like wholesale selling packaging for eggs.

I thought it was really interesting because this is a this is a multimillion dollar business that just is like wholesale selling packaging for eggs.

51:48

And they just it like, if you go to the websites, like, egg cartons dot com, call one eight eight eight five two fifty three forty. Right? And it's like, you know when that's in your logo.

And they just it like, if you go to the websites, like, egg cartons dot com, call one eight eight eight five two fifty three forty. Right? And it's like, you know when that's in your logo.

51:56

That this business prints cash because it's like, oh, yeah. We got, like, just this, like, you know, every grocery store in America, every corner store in America, they just egg cartons dot com, and they they got my number, you know, in their phone book. And, it's, like, the biggest tell. And so what was interesting about this is I was, like, who owns this thing? And then if you look up,

That this business prints cash because it's like, oh, yeah. We got, like, just this, like, you know, every grocery store in America, every corner store in America, they just egg cartons dot com, and they they got my number, you know, in their phone book. And, it's, like, the biggest tell. And so what was interesting about this is I was, like, who owns this thing? And then if you look up,

52:18

egg cards dot com owner,

egg cards dot com owner,

52:20

you're gonna see,

you're gonna see,

52:21

this woman named Sarah Moore.

this woman named Sarah Moore.

52:24

And Sarah Moore If you go look at her thing, it says her her LinkedIn says, Sarah Moore, egg carton, and packaging fanatic.

And Sarah Moore If you go look at her thing, it says her her LinkedIn says, Sarah Moore, egg carton, and packaging fanatic.

52:31

And she's been doing this for four years. And before that, she went to Harvard Business School.

And she's been doing this for four years. And before that, she went to Harvard Business School.

52:36

And so I was, like, who is this? And, basically, this is somebody who's, like, an m it's a MBA private equity type,

And so I was, like, who is this? And, basically, this is somebody who's, like, an m it's a MBA private equity type,

52:43

that identified this business that's been around for twenty years.

that identified this business that's been around for twenty years.

52:47

And,

And,

52:48

basically, you know, like, went and, you know, either bought it, took it over,

basically, you know, like, went and, you know, either bought it, took it over,

52:52

or or, you know, did something. I don't think it's, like, her dad is the owner because there's this other guy Paul

or or, you know, did something. I don't think it's, like, her dad is the owner because there's this other guy Paul

52:57

b something who, you know, was the owner of it. For nineteen years. Now he says he sent my retired, but I think she bought it. And,

b something who, you know, was the owner of it. For nineteen years. Now he says he sent my retired, but I think she bought it. And,

53:05

I was like, wow, this is a

I was like, wow, this is a

53:07

This is a, like, fascinating, like, path to pick,

This is a, like, fascinating, like, path to pick,

53:11

for somebody who's just, like, smart and is like, you know what? I'm gonna go fish where nobody else is fishing. And going to try to build the next social app or the next crypto thing or the next podcast. It's like, let me go identify one of these businesses. That's like a wholesaler of packaging.

for somebody who's just, like, smart and is like, you know what? I'm gonna go fish where nobody else is fishing. And going to try to build the next social app or the next crypto thing or the next podcast. It's like, let me go identify one of these businesses. That's like a wholesaler of packaging.

53:26

By the company and then just, like, you know, modernize it and grow it.

By the company and then just, like, you know, modernize it and grow it.

53:31

So is this Sarah Moore from

So is this Sarah Moore from

53:35

Massachusetts.

Massachusetts.

53:38

Oh, wow. Are you sure this woman owns?

Oh, wow. Are you sure this woman owns?

53:41

So this woman does not look at all. Like, you're gonna think of ALA carton salesperson.

So this woman does not look at all. Like, you're gonna think of ALA carton salesperson.

53:47

This is the owner. Are you No. Like, if you look if you looked at her picture, what

This is the owner. Are you No. Like, if you look if you looked at her picture, what

53:51

look at her picture. What's your guess? What does this woman do?

look at her picture. What's your guess? What does this woman do?

53:54

Like enterprise sales at Salesforce.

Like enterprise sales at Salesforce.

53:58

Exact I was gonna say the exact same thing. She sells high end enterprise software,

Exact I was gonna say the exact same thing. She sells high end enterprise software,

54:04

or she runs an ad agency,

or she runs an ad agency,

54:06

or, you know, like, whatever. I don't know. She's a, like, you know, professor and part time model or something like that. Right? It's like she's crazy. Yeah. She's like a really good looking Harvard person, and I would not expect her to

or, you know, like, whatever. I don't know. She's a, like, you know, professor and part time model or something like that. Right? It's like she's crazy. Yeah. She's like a really good looking Harvard person, and I would not expect her to

54:19

do any of this in Sutton, Massachusetts. Like, this is crazy. If you look at the guy who's the previous owner, you go to his, LinkedIn. It's like a dude on the like, he's got his neck side right here. He's on the phone. He's like, guys' computer. He's like looking up. Someone took this photo of him, and that's the best photo he has of himself.

do any of this in Sutton, Massachusetts. Like, this is crazy. If you look at the guy who's the previous owner, you go to his, LinkedIn. It's like a dude on the like, he's got his neck side right here. He's on the phone. He's like, guys' computer. He's like looking up. Someone took this photo of him, and that's the best photo he has of himself.

54:34

That's just my different music.

That's just my different music.

54:36

Yes. Mocus. His desk has like, you know,

Yes. Mocus. His desk has like, you know,

54:40

nineteen seventies world series, like, you know, ball from the game he was at. Yeah. And he's got like a marble red in his mouth. That's exactly how I would imagine this. This is crazy. How'd you find this?

nineteen seventies world series, like, you know, ball from the game he was at. Yeah. And he's got like a marble red in his mouth. That's exactly how I would imagine this. This is crazy. How'd you find this?

54:50

So because I just saw the tweet about the about the egg cart thing. I went down the rabbit hole. I found a PDF,

So because I just saw the tweet about the about the egg cart thing. I went down the rabbit hole. I found a PDF,

54:55

and it says, she purchased it in twenty seventeen after her getting her MBA from Harvard.

and it says, she purchased it in twenty seventeen after her getting her MBA from Harvard.

55:00

And,

And,

55:01

you know, now she has a a private equity. She she that she did that, by the way, in her twenties. So she's got a private equity company that basically does egg cart dot com, fall harvest products,

you know, now she has a a private equity. She she that she did that, by the way, in her twenties. So she's got a private equity company that basically does egg cart dot com, fall harvest products,

55:11

and those both those both serve the egg producing company,

and those both those both serve the egg producing company,

55:14

sorry, industry.

sorry, industry.

55:16

And,

And,

55:17

and King Supply, which provides plumbing materials to campgrounds and parks.

and King Supply, which provides plumbing materials to campgrounds and parks.

55:21

And I was like, what the hell? Like, who is this person? What are they doing? And so, by the way, I might have somebody to use wrong because I tried to get in touch with her. I emailed her, and I just subject line, like, holy shit, you know, first line, Edcartons, you know, like, who would have thought This is amazing. And I sent her. I was like, look,

And I was like, what the hell? Like, who is this person? What are they doing? And so, by the way, I might have somebody to use wrong because I tried to get in touch with her. I emailed her, and I just subject line, like, holy shit, you know, first line, Edcartons, you know, like, who would have thought This is amazing. And I sent her. I was like, look,

55:37

you know, I wanna know more about you, but I don't wanna schedule time. And I for you or for me, Like, here's a Google doc. Like, would you mind just answering these questions?

you know, I wanna know more about you, but I don't wanna schedule time. And I for you or for me, Like, here's a Google doc. Like, would you mind just answering these questions?

55:45

And so I'm waiting on her to answer these questions now? Cause I have I must know more. I must know. Where was this her family business? Like, how does she get into this? So this, like, model looking Harvard grad

And so I'm waiting on her to answer these questions now? Cause I have I must know more. I must know. Where was this her family business? Like, how does she get into this? So this, like, model looking Harvard grad

55:57

owns an a carte business. She owns a plumbing

owns an a carte business. She owns a plumbing

56:00

supplies business.

supplies business.

56:02

Is that right?

Is that right?

56:04

And I don't know what a fall harvest what what is fall harvest products? What what do you make when you saw that? I think it's also it's also for the egg industry.

And I don't know what a fall harvest what what is fall harvest products? What what do you make when you saw that? I think it's also it's also for the egg industry.

56:13

What?

What?

56:14

This is awesome. This is a really good find. I love Sarah Moore. Sarah Moore, I love women named Sarah. My wife's name is Sarah. I love Sarah Moore. She's great.

This is awesome. This is a really good find. I love Sarah Moore. Sarah Moore, I love women named Sarah. My wife's name is Sarah. I love Sarah Moore. She's great.

56:26

It's not where I thought you would go with that one.

It's not where I thought you would go with that one.

56:29

I love Women named Sarah.

I love Women named Sarah.

56:33

No. This woman's awesome. I'm a big One fact for you. I think great party.

No. This woman's awesome. I'm a big One fact for you. I think great party.

56:39

Yeah. My wife's named Sarah, and there's this woman I admire who, like, with the Harvard, who does an a card business, who's also named Sarah. She's I'm fond of hers. Founder of,

Yeah. My wife's named Sarah, and there's this woman I admire who, like, with the Harvard, who does an a card business, who's also named Sarah. She's I'm fond of hers. Founder of,

56:49

founder of, of spanx pants. Love when pants make you look thinner. Sarah Blakeley.

founder of, of spanx pants. Love when pants make you look thinner. Sarah Blakeley.

56:55

Another great Sarah. I'm a big fan of this. This is a good find. What did the person tweet about it?

Another great Sarah. I'm a big fan of this. This is a good find. What did the person tweet about it?

57:02

I don't even know. It was like, what did they say they go?

I don't even know. It was like, what did they say they go?

57:06

I think that so the the thread was like a kind of a golden thread where it was like boring businesses are the best businesses.

I think that so the the thread was like a kind of a golden thread where it was like boring businesses are the best businesses.

57:12

And,

And,

57:13

And then somebody,

And then somebody,

57:15

Patrick b Patrick b Johnson

Patrick b Patrick b Johnson

57:17

said, I got one that's even better ed kerns dot com. This is a multi million dollar business. And that was the only reply to the threat, by the way. This wasn't like a popular threat. So one guy tweeted that first three this guy Can you DM that guy?

said, I got one that's even better ed kerns dot com. This is a multi million dollar business. And that was the only reply to the threat, by the way. This wasn't like a popular threat. So one guy tweeted that first three this guy Can you DM that guy?

57:29

He knows something. It's like a heat seeking missile. Yeah. He knows something. No. I didn't reach out to this guy. He's got, like, a picture that makes him look a little crazy,

He knows something. It's like a heat seeking missile. Yeah. He knows something. No. I didn't reach out to this guy. He's got, like, a picture that makes him look a little crazy,

57:37

and so I was like, I don't know.

and so I was like, I don't know.

57:39

I mean, it's not like you've been, like, assault you on Twitter.

I mean, it's not like you've been, like, assault you on Twitter.

57:43

Like, okay. Let me read you his bio. This is why I was, like,

Like, okay. Let me read you his bio. This is why I was, like,

57:47

wanna have a conversation right now. Beats up Indian guys.

wanna have a conversation right now. Beats up Indian guys.

57:50

Yeah. He goes. Team Vogue is is this a pile. Ting teen Vogue called me a visionary.

Yeah. He goes. Team Vogue is is this a pile. Ting teen Vogue called me a visionary.

57:56

Elite Daily called me a genius.

Elite Daily called me a genius.

57:58

Lincoln Bio, then he goes, At Remit blocked me is my biggest accomplishment. I'm the founder of progress

Lincoln Bio, then he goes, At Remit blocked me is my biggest accomplishment. I'm the founder of progress

58:05

labs.

labs.

58:05

Okay. Yeah. I wouldn't want to talk to that guy either.

Okay. Yeah. I wouldn't want to talk to that guy either.

58:09

Either either he's awesome or he's completely not awesome, and I just didn't have the energy to go find out.

Either either he's awesome or he's completely not awesome, and I just didn't have the energy to go find out.

58:15

This is a bad ass fine. I'm all about is it a cartons? A cartons dot com. I'm all about this. Because if anyone's gonna have a birthday gift for you.

This is a bad ass fine. I'm all about is it a cartons? A cartons dot com. I'm all about this. Because if anyone's gonna have a birthday gift for you.

58:23

If anyone could find Sarah Moore, so please find Sarah Moore and,

If anyone could find Sarah Moore, so please find Sarah Moore and,

58:28

and tell her tell her to join the pod. There's this one woman. I I don't know if I told you this. Did you see the tweet where I saw this lady at Whole Foods and I thought it was cool and I just tweeted out a picture?

and tell her tell her to join the pod. There's this one woman. I I don't know if I told you this. Did you see the tweet where I saw this lady at Whole Foods and I thought it was cool and I just tweeted out a picture?

58:39

No. Wait. What happened?

No. Wait. What happened?

58:41

So there was this lady giving out samples at Whole Foods.

So there was this lady giving out samples at Whole Foods.

58:45

And -- Okay.

And -- Okay.

58:47

The sample was called, I don't actually don't know what it was. Jesha, j

The sample was called, I don't actually don't know what it was. Jesha, j

58:52

e s h a.

e s h a.

58:55

And, she it's like a sourdough. Do you know anything about sourdough bread? Like, I don't know, like, entirely behind it, but, like, it doesn't to be honest with you. It, like, something involving, like, it doesn't have yeast or something, like, something where, like, it you you actually digest it a little bit easier, and it doesn't make you as bloated at when I eat it because it doesn't have like yeast. It like is missing. It's a there's one ingredient that's missing that just makes it feel sometimes feel better on your stomach. So she made sourdough, like, mix that you can use for, like, pancakes and, like, muffins and shit like that. And I was just talking and I just, like, went to the whole foods, and I saw her. I was like, oh, let me try some of this. I was like, this is great. Is this your business? She's like, yeah, I just started it, like, six months ago, and I just cold emailed someone

And, she it's like a sourdough. Do you know anything about sourdough bread? Like, I don't know, like, entirely behind it, but, like, it doesn't to be honest with you. It, like, something involving, like, it doesn't have yeast or something, like, something where, like, it you you actually digest it a little bit easier, and it doesn't make you as bloated at when I eat it because it doesn't have like yeast. It like is missing. It's a there's one ingredient that's missing that just makes it feel sometimes feel better on your stomach. So she made sourdough, like, mix that you can use for, like, pancakes and, like, muffins and shit like that. And I was just talking and I just, like, went to the whole foods, and I saw her. I was like, oh, let me try some of this. I was like, this is great. Is this your business? She's like, yeah, I just started it, like, six months ago, and I just cold emailed someone

59:34

at Whole Foods asking if we could sell in the store. And they said, yeah, and now they're stocking it on all the shelves. I was like, oh, wow. That's a pretty good story.

at Whole Foods asking if we could sell in the store. And they said, yeah, and now they're stocking it on all the shelves. I was like, oh, wow. That's a pretty good story.

59:41

You know, with your background. She's like, oh, I just worked at a fintech startup for a a bunch of years, and I just always wanted to do this, and I just saved up a little bit of money, and I quit. And I just launched it, and I called emailed them and I just kinda figured it out. And I just tweeted that one tweet. It was it was a picture of her and it was like, you know, worked in fintech, quit,

You know, with your background. She's like, oh, I just worked at a fintech startup for a a bunch of years, and I just always wanted to do this, and I just saved up a little bit of money, and I quit. And I just launched it, and I called emailed them and I just kinda figured it out. And I just tweeted that one tweet. It was it was a picture of her and it was like, you know, worked in fintech, quit,

59:58

started this in six months, got the whole food, just cold emailed someone.

started this in six months, got the whole food, just cold emailed someone.

01:00:01

And, it got read by, like, two million people that tweet, and like, and I have no idea who she was. I didn't even, like, know her handle and she, like, somehow fun. I I at the end of the tweet, I was like, if you know who she is, send this to her. And, you know, she'll, like, know where all the sales came from. Apparently, she, like, knocked it out the park with sales,

And, it got read by, like, two million people that tweet, and like, and I have no idea who she was. I didn't even, like, know her handle and she, like, somehow fun. I I at the end of the tweet, I was like, if you know who she is, send this to her. And, you know, she'll, like, know where all the sales came from. Apparently, she, like, knocked it out the park with sales,

01:00:19

all from just the one little tweet. And I then I did the same thing with a pool company.

all from just the one little tweet. And I then I did the same thing with a pool company.

01:00:23

Treck pools. And they sold a shit ton of pools. I, like,

Treck pools. And they sold a shit ton of pools. I, like,

01:00:27

from from this mention. It's kind of funny. Just,

from from this mention. It's kind of funny. Just,

01:00:30

these silly little tweets actually move the needle for people.

these silly little tweets actually move the needle for people.

01:00:33

So you're saying

So you're saying

01:00:35

If you're out there and you'd like your needle moved,

If you're out there and you'd like your needle moved,

01:00:38

your boys are available for hiring bribes. Actually, not even for hire, just bribes.

your boys are available for hiring bribes. Actually, not even for hire, just bribes.

01:00:43

Yeah. Just money.

Yeah. Just money.

01:00:45

Send us free your awesome stuff

Send us free your awesome stuff

01:00:48

or cash in some kind of briefcase.

or cash in some kind of briefcase.

01:00:52

And we will move the needle for you.

And we will move the needle for you.

01:00:55

Needle movers.

Needle movers.

01:00:57

Yeah. One eight hundred

Yeah. One eight hundred

01:00:58

Five five hundred.

Five five hundred.

01:01:00

Move my needle.

Move my needle.

01:01:04

Alright. That's the episode, I think. Hey. We're just a couple of needle movers cultivating

Alright. That's the episode, I think. Hey. We're just a couple of needle movers cultivating

01:01:09

that multi trillioner mindset, hashtag grind set.

that multi trillioner mindset, hashtag grind set.

Sync with video