00:00

I don't care if I only had a hundred thousand. I'm spending fifty thousand because this is the whole point of working really, really hard is spending my money on stuff that will make my family happy and they'll talk about forever.

I don't care if I only had a hundred thousand. I'm spending fifty thousand because this is the whole point of working really, really hard is spending my money on stuff that will make my family happy and they'll talk about forever.

00:11

I feel like I can rule the world. I know I could be what I want to.

I feel like I can rule the world. I know I could be what I want to.

00:16

I put my in it like days off on a road. Let's travel never looking back. Alright. Welcome to the episode. We actually talked about, like, maybe eight legitimately

I put my in it like days off on a road. Let's travel never looking back. Alright. Welcome to the episode. We actually talked about, like, maybe eight legitimately

00:26

wonderful ideas. We talked about privacy startups. We talked about ghost dot org, which is a WordPress competitor that we actually think is gonna be a hundred million dollar plus company talked about verflow dot I o, which is a new business that just started, like, two weeks ago. That's quite interesting. What else do we talk about? We talk about IKEA hacking, which is the art of soueping up and I upgrading your basic furniture into something dope using IT parts and what, you know, that little trend that actually be something that you could, build a build a business around. This is gonna be an interesting episode because we actually rattled off a ton of stuff. It just went from thing to thing to thing to thing.

wonderful ideas. We talked about privacy startups. We talked about ghost dot org, which is a WordPress competitor that we actually think is gonna be a hundred million dollar plus company talked about verflow dot I o, which is a new business that just started, like, two weeks ago. That's quite interesting. What else do we talk about? We talk about IKEA hacking, which is the art of soueping up and I upgrading your basic furniture into something dope using IT parts and what, you know, that little trend that actually be something that you could, build a build a business around. This is gonna be an interesting episode because we actually rattled off a ton of stuff. It just went from thing to thing to thing to thing.

01:00

Dan agrees are giving Sam tells you why you should be spending three times as much on your engagement ring as you're planning to.

Dan agrees are giving Sam tells you why you should be spending three times as much on your engagement ring as you're planning to.

01:06

Five times as much. I've spent five times as much, and I don't regret it at all. And I actually think everyone should. So listen to the end. That's the that fits at the very end at fifty four minutes, I think. Give it a listen and also go and click that subscribe button on iTunes and that follow button on Spotify we're gonna be launching some more episodes that are interesting next week. And go subscribe to the YouTube channel. We just had our first video that had a hundred thousand

Five times as much. I've spent five times as much, and I don't regret it at all. And I actually think everyone should. So listen to the end. That's the that fits at the very end at fifty four minutes, I think. Give it a listen and also go and click that subscribe button on iTunes and that follow button on Spotify we're gonna be launching some more episodes that are interesting next week. And go subscribe to the YouTube channel. We just had our first video that had a hundred thousand

01:30

views on YouTube. So we're getting big over there. Let's do it. Alright. Sean, grab your iPhone for me.

views on YouTube. So we're getting big over there. Let's do it. Alright. Sean, grab your iPhone for me.

01:36

Good. I'm gonna talk to you about something. But first, I'm gonna show you

Good. I'm gonna talk to you about something. But first, I'm gonna show you

01:40

So, alright, go to your iPhone. Go to settings.

So, alright, go to your iPhone. Go to settings.

01:44

Type in privacy and click privacy.

Type in privacy and click privacy.

01:47

Type in privacy. Alright. Alright. And if you're following along on an iPhone, do this for me. This isn't

Type in privacy. Alright. Alright. And if you're following along on an iPhone, do this for me. This isn't

01:54

like a real thing. Alright. Click location services

like a real thing. Alright. Click location services

01:57

and then scroll all the way to the bottom where it says system services.

and then scroll all the way to the bottom where it says system services.

02:01

Yep.

Yep.

02:02

Alright. After you click that, scroll halfway down to where it says significant locations. Do you see that? Yeah. Click that.

Alright. After you click that, scroll halfway down to where it says significant locations. Do you see that? Yeah. Click that.

02:11

And it asks you for your password, probably. It just face ID. Me. Alright?

And it asks you for your password, probably. It just face ID. Me. Alright?

02:15

Alright. Now your latest your latest location, it might say Vegas or Nevada or something. Click it. Yep. So what you're gonna see

Alright. Now your latest your latest location, it might say Vegas or Nevada or something. Click it. Yep. So what you're gonna see

02:23

is

is

02:24

my precise location. Your precise location is

my precise location. Your precise location is

02:27

tracked forever. So since you used your phone, and you could clear your history, but you you see how it's like tracking all your stuff. But now I I clicked it. It says arrived via a twenty seven minute drive. Like, it knows exactly when I arrived and how I arrived. Because it used Apple Maps or, like, it uses a bunch of stuff. It'll tell you, like, how you got there. It'll tell you what app you were using when you were getting there, it'll tell you all types of interesting stuff. Now the reason I'm talking about this is I wanna tell you a story about privacy, and I wanted to show you, like, why this crazy because you, like, knew that. Like, if I told you, like, intellectually, you'd be, like, yeah, of course, exactly. Your iPhone tracks you. Yeah. Of course, So I just wanted to show you. It is weird to see it like that. It's weird to see it. And the reason I'm bringing this up is I read this story about this guy named Kyle McDonald, and in two thousand eleven,

tracked forever. So since you used your phone, and you could clear your history, but you you see how it's like tracking all your stuff. But now I I clicked it. It says arrived via a twenty seven minute drive. Like, it knows exactly when I arrived and how I arrived. Because it used Apple Maps or, like, it uses a bunch of stuff. It'll tell you, like, how you got there. It'll tell you what app you were using when you were getting there, it'll tell you all types of interesting stuff. Now the reason I'm talking about this is I wanna tell you a story about privacy, and I wanted to show you, like, why this crazy because you, like, knew that. Like, if I told you, like, intellectually, you'd be, like, yeah, of course, exactly. Your iPhone tracks you. Yeah. Of course, So I just wanted to show you. It is weird to see it like that. It's weird to see it. And the reason I'm bringing this up is I read this story about this guy named Kyle McDonald, and in two thousand eleven,

03:12

he basically

he basically

03:13

did this story where he well, actually, let me tell you this first. So he was interested in in privacy. And he thought he read this line and it said, can you imagine living a life without any private information where with no private bank statements, no private files in your computer,

did this story where he well, actually, let me tell you this first. So he was interested in in privacy. And he thought he read this line and it said, can you imagine living a life without any private information where with no private bank statements, no private files in your computer,

03:29

It's hard to understand, right? But what if you actually ask that question a little bit differently? So do you trust the government? Do you trust large banks? Do you trust Facebook? Do you trust Google? Do you trust these large entities with your information because that's kinda like the same thing, but it just asked a little bit differently. And so he did this first test where he created this thing called Key Tweeter and every hundred and forty characters on his keyboard automatically tweeted.

It's hard to understand, right? But what if you actually ask that question a little bit differently? So do you trust the government? Do you trust large banks? Do you trust Facebook? Do you trust Google? Do you trust these large entities with your information because that's kinda like the same thing, but it just asked a little bit differently. And so he did this first test where he created this thing called Key Tweeter and every hundred and forty characters on his keyboard automatically tweeted.

03:52

So, like, there there was no privacy because he wanted to see what was the world without privacy. And he took it a step further. And so he went to an Apple store in Brooklyn,

So, like, there there was no privacy because he wanted to see what was the world without privacy. And he took it a step further. And so he went to an Apple store in Brooklyn,

04:00

and they had fifty computers, and he installed an app on all fifty computers that automatically took a picture every, like, thirty or sixty seconds.

and they had fifty computers, and he installed an app on all fifty computers that automatically took a picture every, like, thirty or sixty seconds.

04:09

And anytime it detected a face, it would send him the pictures, and he published it as like an art

And anytime it detected a face, it would send him the pictures, and he published it as like an art

04:15

an art thing of, like, look at what people look like when they're looking computers at a laptop in Apple.

an art thing of, like, look at what people look like when they're looking computers at a laptop in Apple.

04:21

And

And

04:22

after publishing that, the Secret Service raided his home,

after publishing that, the Secret Service raided his home,

04:26

and Apple con Apple contacted the Secret Service. They raided his home took his computers. They did a thorough investigation. They declined to prosecute, but they definitely could have done something. And I thought that that was amazing. When I started thinking about that, I'm like, isn't that crazy?

and Apple con Apple contacted the Secret Service. They raided his home took his computers. They did a thorough investigation. They declined to prosecute, but they definitely could have done something. And I thought that that was amazing. When I started thinking about that, I'm like, isn't that crazy?

04:39

That I am I would be I would be upset too. If someone took my picture, I wouldn't be upset to call the police, but I would be upset. I wouldn't like it. Isn't that crazy that I'm upset about that?

That I am I would be I would be upset too. If someone took my picture, I wouldn't be upset to call the police, but I would be upset. I wouldn't like it. Isn't that crazy that I'm upset about that?

04:48

But I, like, type in all my information,

But I, like, type in all my information,

04:51

throughout the web, or I let someone track me. And it's quite an interesting way. And I thought, what's another way? And so I discovered this little hack on my When I see that, it actually changed my perception. And so there's this issue going on where I actually think

throughout the web, or I let someone track me. And it's quite an interesting way. And I thought, what's another way? And so I discovered this little hack on my When I see that, it actually changed my perception. And so there's this issue going on where I actually think

05:03

these privacy startups are gonna be huge in ten, twenty, thirty years. Now my problem that I'm having personally is I'm actually struggling to find different solutions that need to, like, different ways to solve or different problems that need to be solved But I agree with this general premise of, like, when I just did that experiment where I showed you your tracking stuff, and when I just, like, read this guy's,

these privacy startups are gonna be huge in ten, twenty, thirty years. Now my problem that I'm having personally is I'm actually struggling to find different solutions that need to, like, different ways to solve or different problems that need to be solved But I agree with this general premise of, like, when I just did that experiment where I showed you your tracking stuff, and when I just, like, read this guy's,

05:22

art story, I was like, Yeah. I'm totally not okay with that. I don't like that. Right. Well, you tried to get something out that that was like this. You go. Say say your tweet. You go imagine if you walked into go ahead. Yeah. So let's just say that you're walking around the street and a company walks you into their office and they go,

art story, I was like, Yeah. I'm totally not okay with that. I don't like that. Right. Well, you tried to get something out that that was like this. You go. Say say your tweet. You go imagine if you walked into go ahead. Yeah. So let's just say that you're walking around the street and a company walks you into their office and they go,

05:38

check this out, and they give you a file cabinet. You open this file cabinet, And there's ten thousand pictures of you and your family taken throughout the last five years, and you had no idea that those pictures were being taken. How would you feel

check this out, and they give you a file cabinet. You open this file cabinet, And there's ten thousand pictures of you and your family taken throughout the last five years, and you had no idea that those pictures were being taken. How would you feel

05:52

about that. Of course, you'd feel violated. Now they would say they would say, look, you were in public, and I would say, yeah, I know. I I was in public. I can't be too angry, but I still don't feel right about this. Now that's exactly how what happens with your data.

about that. Of course, you'd feel violated. Now they would say they would say, look, you were in public, and I would say, yeah, I know. I I was in public. I can't be too angry, but I still don't feel right about this. Now that's exactly how what happens with your data.

06:06

You know that you're opting into things. You know you're you're consenting, but sometimes you don't realize what you're getting into. And you if you actually truly knew what was happening, you might regret it. And I think that the next generations of humans,

You know that you're opting into things. You know you're you're consenting, but sometimes you don't realize what you're getting into. And you if you actually truly knew what was happening, you might regret it. And I think that the next generations of humans,

06:18

like the guys who are five and ten years old now, I actually think that they're not gonna like this stuff. And then we're gonna see a lot of products that come out that fight it. Because I think that, like, when you think of, like, oh, wow, you used to be able to smoke in a restaurant in the nineteen nineties. I mean, I remember when I was a kid, I could smoke in a restaurant or you'd be smoking in a restaurant, Now we think that's asinine. I think that the privacy stuff now, we're actually gonna look back in twenty years and be like, I can't believe that that was you're able to do that. So, anyway, I wanted to start it off with that, that experiment.

like the guys who are five and ten years old now, I actually think that they're not gonna like this stuff. And then we're gonna see a lot of products that come out that fight it. Because I think that, like, when you think of, like, oh, wow, you used to be able to smoke in a restaurant in the nineteen nineties. I mean, I remember when I was a kid, I could smoke in a restaurant or you'd be smoking in a restaurant, Now we think that's asinine. I think that the privacy stuff now, we're actually gonna look back in twenty years and be like, I can't believe that that was you're able to do that. So, anyway, I wanted to start it off with that, that experiment.

06:46

I like that. I like that story a lot. And I'm with you. We've talked about different,

I like that. I like that story a lot. And I'm with you. We've talked about different,

06:51

quote, unquote, privacy focused startups ranging from, like, privacy dot com to

quote, unquote, privacy focused startups ranging from, like, privacy dot com to

06:57

doc dot go and how that's actually privacy dot com, by the way. Be become like a real com kinda like sort of competitor to to Google in a and it, obviously, in a niche, but

doc dot go and how that's actually privacy dot com, by the way. Be become like a real com kinda like sort of competitor to to Google in a and it, obviously, in a niche, but

07:06

Hey, it made it. It made it out after, like, you know, ten years against Google.

Hey, it made it. It made it out after, like, you know, ten years against Google.

07:10

And we've talked about different different versions of this, whether it's browsers,

And we've talked about different different versions of this, whether it's browsers,

07:15

phones,

phones,

07:16

lot of the crypto stuff is based on these some these same principles. Right? Like,

lot of the crypto stuff is based on these some these same principles. Right? Like,

07:20

you own your data,

you own your data,

07:22

and you you custody it yourself rather than trusting this, like, kinda central company to do to to hold it for you. And,

and you you custody it yourself rather than trusting this, like, kinda central company to do to to hold it for you. And,

07:29

so I'm definitely with you that I think that some really big companies gonna be there because people really give a shit about this. And you could tell people give a shit about this. Like, it's ironic. You were saying

so I'm definitely with you that I think that some really big companies gonna be there because people really give a shit about this. And you could tell people give a shit about this. Like, it's ironic. You were saying

07:38

go to your Apple iPhone settings because if you walk go down the street in San Francisco, you're gonna see huge billboards, and it just says privacy. And it's just Apple, and there's a phone blocking out your face. Like this, like, somebody holding a phone and you can't see their face, and that's their whole ad. And that's their differentiation. That's their schtick about, like,

go to your Apple iPhone settings because if you walk go down the street in San Francisco, you're gonna see huge billboards, and it just says privacy. And it's just Apple, and there's a phone blocking out your face. Like this, like, somebody holding a phone and you can't see their face, and that's their whole ad. And that's their differentiation. That's their schtick about, like,

07:56

what they care about at the Super Bowl, they had that ad of somebody just looking at their phone, like, typing it, like, kind of like a a text message to somebody. They're just laughing uncontrollably, but they never explain what it is because it's, That's your information.

what they care about at the Super Bowl, they had that ad of somebody just looking at their phone, like, typing it, like, kind of like a a text message to somebody. They're just laughing uncontrollably, but they never explain what it is because it's, That's your information.

08:07

And,

And,

08:07

and so Apple is, like, basically bet the farm on privacy as, like, their

and so Apple is, like, basically bet the farm on privacy as, like, their

08:13

core attribute that they're gonna be providing to customers,

core attribute that they're gonna be providing to customers,

08:16

like the number one value prop now. And,

like the number one value prop now. And,

08:20

But, you know, here you go. You go into you go into your phone settings, and it's like, hey, yeah, we've tracked your location and you can share that. And here's here's all the different services you've shared that with

But, you know, here you go. You go into you go into your phone settings, and it's like, hey, yeah, we've tracked your location and you can share that. And here's here's all the different services you've shared that with

08:29

you know, here. And they are trying to fight back. Like, you've you've probably heard the Facebook stuff that happened, but if you're not advertising on Facebook, you you you should actually realize how big of a deal was. You should explain what's going on because even I I don't own an advertising business anymore, but I did. Even I was a little bit under

you know, here. And they are trying to fight back. Like, you've you've probably heard the Facebook stuff that happened, but if you're not advertising on Facebook, you you you should actually realize how big of a deal was. You should explain what's going on because even I I don't own an advertising business anymore, but I did. Even I was a little bit under

08:44

under educated. But it's actually an incredibly big deal. And this is an incredibly big deal for a consumer, but also as business people, last week, we talked about this inflection with the NCAA double a athlete thing. This is actually a a new inflection. It it actually helps guys like me who owned an advertising business, but I don't not anymore. Right. Yeah. So so basically Facebook's the you know, obviously, it's the advertising juggernaut. It's Facebook and Google. And with Facebook, Facebook relied on having, obviously, detailed targeting information about you. People always said, oh, it's creepy.

under educated. But it's actually an incredibly big deal. And this is an incredibly big deal for a consumer, but also as business people, last week, we talked about this inflection with the NCAA double a athlete thing. This is actually a a new inflection. It it actually helps guys like me who owned an advertising business, but I don't not anymore. Right. Yeah. So so basically Facebook's the you know, obviously, it's the advertising juggernaut. It's Facebook and Google. And with Facebook, Facebook relied on having, obviously, detailed targeting information about you. People always said, oh, it's creepy.

09:14

You know, your iPhone my iPhone's listening to me. And, and, by the way, do you know the explanation? They they are the real explanation of why of how that works. It's like, dude, I was just talking to my friend about this. And then, you know, and now it's showing up in my my Facebook ads. And, like, the reason why is because you're

You know, your iPhone my iPhone's listening to me. And, and, by the way, do you know the explanation? They they are the real explanation of why of how that works. It's like, dude, I was just talking to my friend about this. And then, you know, and now it's showing up in my my Facebook ads. And, like, the reason why is because you're

09:31

your friend has searched for a thing or interacted with a product, and then they know that you were close to your friend. Your phones are in close proximity. And so they start showing you ads that have been, like, your friends that your friends have been interested in because they know that that works, and there's a chance that you had talked about it. And then, you know, out of thirty times that that you didn't talk about it. You just saw an ad. It just, you know, went by you. And then the one time, it's the thing you guys were talking about. It stands out and you remember that, and you think Facebook's listening to you. But

your friend has searched for a thing or interacted with a product, and then they know that you were close to your friend. Your phones are in close proximity. And so they start showing you ads that have been, like, your friends that your friends have been interested in because they know that that works, and there's a chance that you had talked about it. And then, you know, out of thirty times that that you didn't talk about it. You just saw an ad. It just, you know, went by you. And then the one time, it's the thing you guys were talking about. It stands out and you remember that, and you think Facebook's listening to you. But

09:57

Nonetheless,

Nonetheless,

09:59

Facebook basically had the biggest targeting machine in the world. Right? You could segment by state by religion, by whatever. And then they've slowly stripped away some of those things as they got in trouble for, you know, like, privacy and with the election, about what what sorts of things you can target on. Fundamentally,

Facebook basically had the biggest targeting machine in the world. Right? You could segment by state by religion, by whatever. And then they've slowly stripped away some of those things as they got in trouble for, you know, like, privacy and with the election, about what what sorts of things you can target on. Fundamentally,

10:14

Facebook knew more about you than you knew about yourself. Facebook knows before you're pregnant. Right? Facebook knows you're pregnant before you know you're pregnant. And it knows based on your behaviors, but knows based on your interests and knows based on many things,

Facebook knew more about you than you knew about yourself. Facebook knows before you're pregnant. Right? Facebook knows you're pregnant before you know you're pregnant. And it knows based on your behaviors, but knows based on your interests and knows based on many things,

10:26

you know, a lot of stuff about you. And so what happened is Apple basically stripped the one thing Facebook needed.

you know, a lot of stuff about you. And so what happened is Apple basically stripped the one thing Facebook needed.

10:33

It lets you Facebook, basically, lets you opt out of data track So when you update to the new iOS or say, I appled it. When you update to the new iOS system, it says, hey.

It lets you Facebook, basically, lets you opt out of data track So when you update to the new iOS or say, I appled it. When you update to the new iOS system, it says, hey.

10:42

Do you wanna share all your data? So you're just like, no. And that one no took away Facebook's entire, like, kind of, like, knowledge about you as a customer.

Do you wanna share all your data? So you're just like, no. And that one no took away Facebook's entire, like, kind of, like, knowledge about you as a customer.

10:52

And so you've opted out of of this tracking. And so now when you go visit websites, Facebook doesn't get that data back to it, where it doesn't get that that information back. And so as a Facebook advertiser, if you're an e commerce right now, all the numbers just sort of changed to overnight.

And so you've opted out of of this tracking. And so now when you go visit websites, Facebook doesn't get that data back to it, where it doesn't get that that information back. And so as a Facebook advertiser, if you're an e commerce right now, all the numbers just sort of changed to overnight.

11:06

Like, even when you show a Facebook ad to somebody. They click it and they go buy a product from you. Facebook's only catching, like, sixty percent of those conversions. It doesn't know about the other forty percent because they've opted out of tracking or it didn't work. And so, Facebook, all of a sudden, it's kinda like scrambling to figure out, alright, how the heck are we gonna, like, deliver the same value to our advertisers, which is our main business model, without

Like, even when you show a Facebook ad to somebody. They click it and they go buy a product from you. Facebook's only catching, like, sixty percent of those conversions. It doesn't know about the other forty percent because they've opted out of tracking or it didn't work. And so, Facebook, all of a sudden, it's kinda like scrambling to figure out, alright, how the heck are we gonna, like, deliver the same value to our advertisers, which is our main business model, without

11:28

the it's like, you know, fighting with one hand tied behind your back now, halfway through the fight. And so that's that's sort of what Apple did to Facebook. And Facebook tried to fight it in court they try to do all this PR where they're like, you're hurting small businesses. And in in reality, they are hurting businesses. You do you are. Yeah.

the it's like, you know, fighting with one hand tied behind your back now, halfway through the fight. And so that's that's sort of what Apple did to Facebook. And Facebook tried to fight it in court they try to do all this PR where they're like, you're hurting small businesses. And in in reality, they are hurting businesses. You do you are. Yeah.

11:43

But, you know, net net, it's good for the consumer to not have Facebook, just build this, like, super rich profile of your every move and your every taste and your every tendency,

But, you know, net net, it's good for the consumer to not have Facebook, just build this, like, super rich profile of your every move and your every taste and your every tendency,

11:52

just so that businesses can advertise to you better. So if you're listening and you got a privacy or or something, like, re related to this idea, I would like to learn about it. Reach out to us. I'm I'm interested. I got a I got a few more ideas. Do you wanna go you wanna you wanna go after one?

just so that businesses can advertise to you better. So if you're listening and you got a privacy or or something, like, re related to this idea, I would like to learn about it. Reach out to us. I'm I'm interested. I got a I got a few more ideas. Do you wanna go you wanna you wanna go after one?

12:08

Yeah. Go for it. You you do one. Alright. I'm gonna tell you one interesting one. I'll tell you two. The first is called ghost, ghost dot org. Have you heard of ghosts dot org? I've used ghost. Yeah. Okay. So I'm interested in this ghost. It's a WordPress Meet Substack is the best, maybe, explanation.

Yeah. Go for it. You you do one. Alright. I'm gonna tell you one interesting one. I'll tell you two. The first is called ghost, ghost dot org. Have you heard of ghosts dot org? I've used ghost. Yeah. Okay. So I'm interested in this ghost. It's a WordPress Meet Substack is the best, maybe, explanation.

12:25

So it's a WordPress site

So it's a WordPress site

12:27

it's its own platform. So it's a WordPress competitor,

it's its own platform. So it's a WordPress competitor,

12:30

but they offer, a handful of features. Like, you can accept money for a paywall,

but they offer, a handful of features. Like, you can accept money for a paywall,

12:34

article,

article,

12:35

They have a few more features. I I actually don't know all the features that they have and why people love it. Let's say the use case is you wanna spin up a website for yourself. You can use ghost. You wanna spin up an email newsletter that's either free or paid or both. You can use ghost instead of sub stack.

They have a few more features. I I actually don't know all the features that they have and why people love it. Let's say the use case is you wanna spin up a website for yourself. You can use ghost. You wanna spin up an email newsletter that's either free or paid or both. You can use ghost instead of sub stack.

12:50

Or you can wanna spin up a community, a paid community, you can use a ghost. And so, basically, Ghost is this open source version of substack. It's this low cost. Instead of, let's say, sub stack that take ten percent of all your revenue, Ghost just says, hey, pay us ten bucks a month, then we're happy. So they don't take they don't take a percentage of your revenue. So for a lot of people, that could be thousands of dollars a month that you're saving if you use ghost. And they have different tier. So ten dollars a month, thirty dollars a month, eighty to two hundred dollars a month. And so there's a few interesting things about it. But first, like, the guy behind it is intrigued So he launched it as a non profit, which I actually think is stupid, but it probably was good for, like, PR, and a lot of people actually worked on it for free to help him. I think definitely he should switch. But it's actually making three and a half million dollars a year. And he uses a ton of people like free labor, like people who just want to contribute. And I think he actually has,

Or you can wanna spin up a community, a paid community, you can use a ghost. And so, basically, Ghost is this open source version of substack. It's this low cost. Instead of, let's say, sub stack that take ten percent of all your revenue, Ghost just says, hey, pay us ten bucks a month, then we're happy. So they don't take they don't take a percentage of your revenue. So for a lot of people, that could be thousands of dollars a month that you're saving if you use ghost. And they have different tier. So ten dollars a month, thirty dollars a month, eighty to two hundred dollars a month. And so there's a few interesting things about it. But first, like, the guy behind it is intrigued So he launched it as a non profit, which I actually think is stupid, but it probably was good for, like, PR, and a lot of people actually worked on it for free to help him. I think definitely he should switch. But it's actually making three and a half million dollars a year. And he uses a ton of people like free labor, like people who just want to contribute. And I think he actually has,

13:38

staff, but what he does is if you go to ghost dot org slash about, you could he actually reveals all of his revenue. And I think that's interesting. Because I was going through this, and

staff, but what he does is if you go to ghost dot org slash about, you could he actually reveals all of his revenue. And I think that's interesting. Because I was going through this, and

13:49

I, I'm a, an an investor

I, I'm a, an an investor

13:52

in a in a in a company called ConvertKit. Maybe you are too. I don't remember. But,

in a in a in a company called ConvertKit. Maybe you are too. I don't remember. But,

13:57

this company called ConvertKit, they do something like thirty million in recurring revenue right now. They're in the value of, like, you you could say that maybe they're worth two hundred to thirty million dollars based off of, like, public comp. So ten times,

this company called ConvertKit, they do something like thirty million in recurring revenue right now. They're in the value of, like, you you could say that maybe they're worth two hundred to thirty million dollars based off of, like, public comp. So ten times,

14:10

revenue ish. And

revenue ish. And

14:12

I was looking through ghost dot org's numbers.

I was looking through ghost dot org's numbers.

14:16

They're very similar to what ConvertKit was about four years ago when they just got started. And so my prediction, and I wanna go on record by saying this is a, I think this is awesome. And, b, I actually think that this could be a multi hundred million dollar company in the making. And you could watch this guy build it in public. And I think it's interesting. Also, he had one major quote. So typically, people who build these types of things are kinda like nerdy and engineer like, and which means there's sometimes, like, reserve and held back. And I which I which I like, but he had a great quote that I read. He goes, someone goes, what's your major advice for people getting started? Honestly, my single biggest piece of advice would probably be stop looking for so much advice and shut the fuck up and go build something.

They're very similar to what ConvertKit was about four years ago when they just got started. And so my prediction, and I wanna go on record by saying this is a, I think this is awesome. And, b, I actually think that this could be a multi hundred million dollar company in the making. And you could watch this guy build it in public. And I think it's interesting. Also, he had one major quote. So typically, people who build these types of things are kinda like nerdy and engineer like, and which means there's sometimes, like, reserve and held back. And I which I which I like, but he had a great quote that I read. He goes, someone goes, what's your major advice for people getting started? Honestly, my single biggest piece of advice would probably be stop looking for so much advice and shut the fuck up and go build something.

14:53

So what do you think about this company? Do you agree in my prediction that this can actually could be a multi hundred million dollar business?

So what do you think about this company? Do you agree in my prediction that this can actually could be a multi hundred million dollar business?

14:59

Okay. Kind of boring, but I agree. Right? It's more entertaining when we disagree, but

Okay. Kind of boring, but I agree. Right? It's more entertaining when we disagree, but

15:04

I I totally agree. I I used ghost for many of the reasons you talked about. A. I was intrigued. Their story was interesting. I liked that they're kinda like kinda like pirates. They were sort of like just going going against the grain on a bunch of stuff that they were doing. Product is good,

I I totally agree. I I used ghost for many of the reasons you talked about. A. I was intrigued. Their story was interesting. I liked that they're kinda like kinda like pirates. They were sort of like just going going against the grain on a bunch of stuff that they were doing. Product is good,

15:17

not super simple to use. It's kind of like, like, I also find, you know, frankly, I find WordPress to be a little bit confusing if you wanna actually WordPress is in is incredibly confusing.

not super simple to use. It's kind of like, like, I also find, you know, frankly, I find WordPress to be a little bit confusing if you wanna actually WordPress is in is incredibly confusing.

15:26

Yeah. Like, it's kinda like easy to get the first thing going and then to get it to do what you want. Takes, like, a lot of stuff.

Yeah. Like, it's kinda like easy to get the first thing going and then to get it to do what you want. Takes, like, a lot of stuff.

15:32

I'm surprised this is a small suggest. So three point seven million annual run rate I'm surprised it's that small, because Ghost has been around for a while four years.

I'm surprised this is a small suggest. So three point seven million annual run rate I'm surprised it's that small, because Ghost has been around for a while four years.

15:40

So so so I don't think that's I don't think that's that impressive where it is. But it's sort of like a duck that go,

So so so I don't think that's I don't think that's that impressive where it is. But it's sort of like a duck that go,

15:46

where I'm like, I believe it I first, I believe that these guys are not gonna quit. So I think that's, like, you know, the first thing. These guys aren't going away. And when they don't go away, they are very differentiated and uniquely positioned

where I'm like, I believe it I first, I believe that these guys are not gonna quit. So I think that's, like, you know, the first thing. These guys aren't going away. And when they don't go away, they are very differentiated and uniquely positioned

15:57

where they're gonna pick up, like, ten percent or so of this entire wave of, like, like, self publishing that's going on with Substack and others.

where they're gonna pick up, like, ten percent or so of this entire wave of, like, like, self publishing that's going on with Substack and others.

16:05

And I I, like, I'm more excited about this business than I am about Substack.

And I I, like, I'm more excited about this business than I am about Substack.

16:09

One hundred percent. I completely agree with you. And I I I the the the reason I'm bringing this up to listeners is not necessarily this is a new idea that they can go and do. But if you wanna go and watch this person bill,

One hundred percent. I completely agree with you. And I I I the the the reason I'm bringing this up to listeners is not necessarily this is a new idea that they can go and do. But if you wanna go and watch this person bill,

16:20

he updates the blog every month and he reveals most all their revenue They're also a nonprofit. So if you dig around if you Google like Ghost Foundation five zero one C, you probably can see their total financials because nonprofits disclose that. But

he updates the blog every month and he reveals most all their revenue They're also a nonprofit. So if you dig around if you Google like Ghost Foundation five zero one C, you probably can see their total financials because nonprofits disclose that. But

16:34

really cool company that you could watch being built. It's still small now, but it's gonna be fun to watch this being become huge over the next four years.

really cool company that you could watch being built. It's still small now, but it's gonna be fun to watch this being become huge over the next four years.

16:41

Yeah. I'm with you on that. Alright, I got some, ideas. So one is from trends, actually, this IKEA hacking thing. So Yeah. So so I saw this in in meals trends, like, whatever the weekly newsletter thing that you guys put out. And,

Yeah. I'm with you on that. Alright, I got some, ideas. So one is from trends, actually, this IKEA hacking thing. So Yeah. So so I saw this in in meals trends, like, whatever the weekly newsletter thing that you guys put out. And,

16:56

I thought this was pretty fascinating. So what is IKEA hacking? IKEA Hacking is when you buy something, that's sort of like a basic looking piece of furniture.

I thought this was pretty fascinating. So what is IKEA hacking? IKEA Hacking is when you buy something, that's sort of like a basic looking piece of furniture.

17:04

And then because IKEA is, like,

And then because IKEA is, like,

17:06

what's it called? Totally modular store. Like, any piece of any piece of furniture. It's like all the wheels are kinda like they accept this one, like, one pegs. So you can go swap fifty different wheels onto the same piece of furniture or same thing with the handle or the facade or the, like, you know, the top, the tabletop, the glass top, whatever. Right? So it has, like, this,

what's it called? Totally modular store. Like, any piece of any piece of furniture. It's like all the wheels are kinda like they accept this one, like, one pegs. So you can go swap fifty different wheels onto the same piece of furniture or same thing with the handle or the facade or the, like, you know, the top, the tabletop, the glass top, whatever. Right? So it has, like, this,

17:26

uniform nature to it, which lets you just swap parts, almost like Minecraft or Roblox or something like that. And so IKEA hacking is the art,

uniform nature to it, which lets you just swap parts, almost like Minecraft or Roblox or something like that. And so IKEA hacking is the art,

17:34

taking something that's sort of a simple plain Jane looking IKEA piece of furniture,

taking something that's sort of a simple plain Jane looking IKEA piece of furniture,

17:38

and then you go to the store and you just buy different little

and then you go to the store and you just buy different little

17:41

upgrades, you know, like you're souping up a car on, on pimp my ride. And then you but you're pimping out your your your dresser or your your desk. Or whatever it is and you make something that looks pretty sick. And, actually, it was just, like, you know, a hundred eighty dollars worth of random ikea parts that if you assemble them correctly, they take you from this before picture to this after picture. If it's a YouTube video, put up the before and after that's in from the trends thing, it's awesome. Like, it is like so simple like, very basic looking thing to, like, a really cool looking thing, and this was all just done using IKEA parts. So I have some ideas around this, but did I first, did I even accurately describe it? Yeah. You described it correctly. And the way that we discovered this, or I I I think I mean, I I used this four years ago when we first started our company, basically, I found this subreddit called Ikea hacking. And what I did was I bought a hundred and fifty dollar kitchen countertop. It was basically like a a really nice

upgrades, you know, like you're souping up a car on, on pimp my ride. And then you but you're pimping out your your your dresser or your your desk. Or whatever it is and you make something that looks pretty sick. And, actually, it was just, like, you know, a hundred eighty dollars worth of random ikea parts that if you assemble them correctly, they take you from this before picture to this after picture. If it's a YouTube video, put up the before and after that's in from the trends thing, it's awesome. Like, it is like so simple like, very basic looking thing to, like, a really cool looking thing, and this was all just done using IKEA parts. So I have some ideas around this, but did I first, did I even accurately describe it? Yeah. You described it correctly. And the way that we discovered this, or I I I think I mean, I I used this four years ago when we first started our company, basically, I found this subreddit called Ikea hacking. And what I did was I bought a hundred and fifty dollar kitchen countertop. It was basically like a a really nice

18:32

wood block That's all. I mean, that was like a, like, a countertop. But I and then I just went and got some legs from, from, like, a totally different thing. This countertop, you're actually supposed to lay on, ran it or, like, a, like, a, like, a countertop. And I, but I just screwed legs on it, and I put it in the middle of our room, and that was, like, our kitchen table at our office.

wood block That's all. I mean, that was like a, like, a countertop. But I and then I just went and got some legs from, from, like, a totally different thing. This countertop, you're actually supposed to lay on, ran it or, like, a, like, a, like, a countertop. And I, but I just screwed legs on it, and I put it in the middle of our room, and that was, like, our kitchen table at our office.

18:48

And That's and I I think I started talking to Steph about IKEA Hacking. It's very fascinating. I don't know what the business ideas are, though. Okay. So here's the business idea. So first, it's r slash IKEA Hacks. It's got seventy eight thousand members on Reddit. So back to the episode we did with Greg Eisenberg where he talked about unbundling Reddit.

And That's and I I think I started talking to Steph about IKEA Hacking. It's very fascinating. I don't know what the business ideas are, though. Okay. So here's the business idea. So first, it's r slash IKEA Hacks. It's got seventy eight thousand members on Reddit. So back to the episode we did with Greg Eisenberg where he talked about unbundling Reddit.

19:04

This is a classic example. So shout out to Greg. Basically,

This is a classic example. So shout out to Greg. Basically,

19:08

would look at a community like this. I would say,

would look at a community like this. I would say,

19:11

these people are pretty passionate about what's, what what they're doing here. And, like, these photos are kind of amazing. These would make great ads. This would make for great content just seeing,

these people are pretty passionate about what's, what what they're doing here. And, like, these photos are kind of amazing. These would make great ads. This would make for great content just seeing,

19:20

seeing this. Right? And so I would just go to r r slash Reddit dot com slash r slash r slash ikea hacks,

seeing this. Right? And so I would just go to r r slash Reddit dot com slash r slash r slash ikea hacks,

19:28

and then I would sort by, like, top, top posts, for the year or something like that. And just go get a sense of, like, what's there. So I think and then and then click comments and read all the top comments of all the top posts. So I think you could do a few things here. Right? I think you could do what you so I would then take many of the proven business models, and then I would like apply them here. So if I was getting started, what would I do to start? I would start by saying, look, I don't know the exact business model, but what I do know is that this is great content. So I would create an Instagram account right away. Right? Because the first thing that you gotta know is that most people don't bury their head and read it. They're not gonna find all these new subreddit. Even someone like me who uses Reddit every day, I didn't know about this subreddit. And so let alone my sister who will never use Reddit. And she'll only use Instagram. And so, like, the first thing I would do is I would immediately create an Instagram account. That's just posting the IKEA hacks. The best pictures from from Reddit to basically just plagiarize it and just put it there and then just credit the username from Reddit in in every photo, as as a photo credit. Just just just so you don't see any trouble. Yeah. Just what I would say. What are you talking about? I was giving credit right there, and it's like, dude, you you're ripping this off.

and then I would sort by, like, top, top posts, for the year or something like that. And just go get a sense of, like, what's there. So I think and then and then click comments and read all the top comments of all the top posts. So I think you could do a few things here. Right? I think you could do what you so I would then take many of the proven business models, and then I would like apply them here. So if I was getting started, what would I do to start? I would start by saying, look, I don't know the exact business model, but what I do know is that this is great content. So I would create an Instagram account right away. Right? Because the first thing that you gotta know is that most people don't bury their head and read it. They're not gonna find all these new subreddit. Even someone like me who uses Reddit every day, I didn't know about this subreddit. And so let alone my sister who will never use Reddit. And she'll only use Instagram. And so, like, the first thing I would do is I would immediately create an Instagram account. That's just posting the IKEA hacks. The best pictures from from Reddit to basically just plagiarize it and just put it there and then just credit the username from Reddit in in every photo, as as a photo credit. Just just just so you don't see any trouble. Yeah. Just what I would say. What are you talking about? I was giving credit right there, and it's like, dude, you you're ripping this off.

20:34

That's the first thing I would do. I would try to get that to, like, fifty to a hundred thousand followers on Instagram because that's now my asset. That's my audience. That's interested in this thing. That I can then,

That's the first thing I would do. I would try to get that to, like, fifty to a hundred thousand followers on Instagram because that's now my asset. That's my audience. That's interested in this thing. That I can then,

20:44

leak out different products. So it could be a course, like, a simple, like, hundred dollar, two hundred dollar course that's, like, your guide to IKEA hacking. It could be like individual courses. It's like the the bedroom course, the the off home office course, the home garage, you know, the the the garage gym course or whatever. Right? Like, maybe different modules that I would do. So I would maybe think about courses.

leak out different products. So it could be a course, like, a simple, like, hundred dollar, two hundred dollar course that's, like, your guide to IKEA hacking. It could be like individual courses. It's like the the bedroom course, the the off home office course, the home garage, you know, the the the garage gym course or whatever. Right? Like, maybe different modules that I would do. So I would maybe think about courses.

21:05

I would think about maybe I could sell these as kits So, like, maybe I could save you the hassle of having to go to IKEA,

I would think about maybe I could sell these as kits So, like, maybe I could save you the hassle of having to go to IKEA,

21:12

but, like, figure out, oh, I need this knob. And then this little paper thing, And then this other thing, and then those three together are what you use to, like, make this vintage looking dresser. Maybe I would just sell the vintage looking dresser kit, and it's it might just be as simple as a recipe walk into Ikea, go to the section one nine eight point c, and go pick up this item. Right?

but, like, figure out, oh, I need this knob. And then this little paper thing, And then this other thing, and then those three together are what you use to, like, make this vintage looking dresser. Maybe I would just sell the vintage looking dresser kit, and it's it might just be as simple as a recipe walk into Ikea, go to the section one nine eight point c, and go pick up this item. Right?

21:31

And so it might be something like that. Don't know what I would do, but I do think there's, like, a small bootstrap business, and this is a good business for somebody who is genuinely

And so it might be something like that. Don't know what I would do, but I do think there's, like, a small bootstrap business, and this is a good business for somebody who is genuinely

21:38

passionate about this. Right? So, like, how do you take

passionate about this. Right? So, like, how do you take

21:41

what I'll call your, like okay. This is not meant to be offensive, but, like, there's a lot of hobbies that are, like, basic bitch hobbies. So what's a basic bitch basic photography is a hobby that you think is unique to you. It's like saying, like, you're you're fucking disgusting. No offense.

what I'll call your, like okay. This is not meant to be offensive, but, like, there's a lot of hobbies that are, like, basic bitch hobbies. So what's a basic bitch basic photography is a hobby that you think is unique to you. It's like saying, like, you're you're fucking disgusting. No offense.

21:55

Like, anytime you say no offense, it's like, And what it means is brace yourself for some offense. Yeah. No offense. Don't no fucking hate you. No offense.

Like, anytime you say no offense, it's like, And what it means is brace yourself for some offense. Yeah. No offense. Don't no fucking hate you. No offense.

22:03

So so so the no offense here. So, like, for guys, the basic bitch hobby is, like, sports. Oh, bro. I love I love the NBA. Yeah. You and, like, eighty million other people right now. Right? So it's not like a unique hobby.

So so so the no offense here. So, like, for guys, the basic bitch hobby is, like, sports. Oh, bro. I love I love the NBA. Yeah. You and, like, eighty million other people right now. Right? So it's not like a unique hobby.

22:13

So you can't how do you turn your passion into business? Well,

So you can't how do you turn your passion into business? Well,

22:17

It's not a unique passion. So you're probably gonna have, like, a me too business unless you think of a new angle. And so another basic bitch hobby is, like, oh, I love interior decorating. It's like, cool. You and, like, ninety eight ninety million other people who like to watch HGTV and just judge stuff. Or, like, you're happy to scroll on Instagram pretty looking things and push like. Well, I think that's why if you if you look at it from this angle with, like, I idea hacks, you're finding a niche and you're building your own audience on that on that, like, that one kind of trend. And then maybe you can release some kind of subscription product, education product,

It's not a unique passion. So you're probably gonna have, like, a me too business unless you think of a new angle. And so another basic bitch hobby is, like, oh, I love interior decorating. It's like, cool. You and, like, ninety eight ninety million other people who like to watch HGTV and just judge stuff. Or, like, you're happy to scroll on Instagram pretty looking things and push like. Well, I think that's why if you if you look at it from this angle with, like, I idea hacks, you're finding a niche and you're building your own audience on that on that, like, that one kind of trend. And then maybe you can release some kind of subscription product, education product,

22:49

DDC product, like, something to that audience, and now you take your basic copy into over business. We already talked about the basic bitch version of this for us, which was the knees over toes guy.

DDC product, like, something to that audience, and now you take your basic copy into over business. We already talked about the basic bitch version of this for us, which was the knees over toes guy.

22:58

Another another example of this. I love working out, dude. Yeah.

Another another example of this. I love working out, dude. Yeah.

23:02

Another example of this is Phillips Hughes. Phillips Hughes light bulbs,

Another example of this is Phillips Hughes. Phillips Hughes light bulbs,

23:07

crazy

crazy

23:08

subreddit that is, like, has a rabid fan base. I've actually, like, lighting or something. Right? What is it? Is it? Phillips Hughes, it started as just a bulb that was and you would say Alexa, make the bulbs, or, you know, make the living room purple.

subreddit that is, like, has a rabid fan base. I've actually, like, lighting or something. Right? What is it? Is it? Phillips Hughes, it started as just a bulb that was and you would say Alexa, make the bulbs, or, you know, make the living room purple.

23:20

Yeah. But then they have, like, fifty other products now. And people, like, have all these blogs, and they're actually making good money. I bet you, like, apartment therapy or, like, one of these bigger brands actually owns one of these blogs. I'd have to scroll down and look at who the copyright owns the copyright But, basically, it's blogs on where to put the lights, like, under the bed in order to make it feel cool.

Yeah. But then they have, like, fifty other products now. And people, like, have all these blogs, and they're actually making good money. I bet you, like, apartment therapy or, like, one of these bigger brands actually owns one of these blogs. I'd have to scroll down and look at who the copyright owns the copyright But, basically, it's blogs on where to put the lights, like, under the bed in order to make it feel cool.

23:40

Right. An example of who did this well is of highlights. I don't know if you followed them on Instagram, but they're they're big, basically, they they took ESPN sports center, which was like this thirty minute television show highly produced, and all it was doing was showing you the best highlights of the day. And so back in the day, you know, like, sports would happen all day. And in the evening or the morning, the next morning, you would watch sports center to catch up through the best highlights. Right? It's like just the sugar.

Right. An example of who did this well is of highlights. I don't know if you followed them on Instagram, but they're they're big, basically, they they took ESPN sports center, which was like this thirty minute television show highly produced, and all it was doing was showing you the best highlights of the day. And so back in the day, you know, like, sports would happen all day. And in the evening or the morning, the next morning, you would watch sports center to catch up through the best highlights. Right? It's like just the sugar.

24:03

And house of highlights smartly realized, hey, you know, we could just post those as like ten second clips on Instagram. As soon as they happen, all day. And, like, I can basically have, like, two people, two, like, people who like the NBA just run this account, and this account can grow to, like, a million people. So the guy, like, Omar created this thing. I I I think the bleacher report owns it. Yeah. So he ends up selling it to bleacher report and, and runs it there. They they run it now. Bet you whatever you sold it for, you sold it for way too little. And so, like, you know, over time did kinda the same thing.

And house of highlights smartly realized, hey, you know, we could just post those as like ten second clips on Instagram. As soon as they happen, all day. And, like, I can basically have, like, two people, two, like, people who like the NBA just run this account, and this account can grow to, like, a million people. So the guy, like, Omar created this thing. I I I think the bleacher report owns it. Yeah. So he ends up selling it to bleacher report and, and runs it there. They they run it now. Bet you whatever you sold it for, you sold it for way too little. And so, like, you know, over time did kinda the same thing.

24:34

But but anyways, that's like an example of taking these, like, How do you take this content? That's not your content. It's not original content.

But but anyways, that's like an example of taking these, like, How do you take this content? That's not your content. It's not original content.

24:41

It's in this, like, kinda basic bitch hobby, and then you turn it into, like, a media media property that you own, and then you own that audience, and you could figure out what you wanna do from there. So there's this couple who,

It's in this, like, kinda basic bitch hobby, and then you turn it into, like, a media media property that you own, and then you own that audience, and you could figure out what you wanna do from there. So there's this couple who,

24:52

they got popular because right before the pandemic started, there was a French guy and his American girlfriend

they got popular because right before the pandemic started, there was a French guy and his American girlfriend

24:58

who are now husband and wife, and they started baking croissants in their

who are now husband and wife, and they started baking croissants in their

25:03

apartment

apartment

25:03

And then they brought it to work and they, like, sold them to their friends or their coworkers,

And then they brought it to work and they, like, sold them to their friends or their coworkers,

25:08

and then eventually they created an Instagram and they went viral.

and then eventually they created an Instagram and they went viral.

25:11

And the apartment that I'm staying in right now bought, like, pre order you have to pre order eight weeks out because they're sold out for weeks and weeks, and they're just baking this these croissants and cookies out of their apartment.

And the apartment that I'm staying in right now bought, like, pre order you have to pre order eight weeks out because they're sold out for weeks and weeks, and they're just baking this these croissants and cookies out of their apartment.

25:22

And the guy who owns my apartment

And the guy who owns my apartment

25:25

got them and then ended up going out of the country, and he's like, hey, you can actually have my order ninety dollars of, like, these fancy croissants. And so on Sunday, I'm going to get those fancy croissants, and I invited Dave Namets, the founder of bleacher report and his wife to come over and eat these, like, I was like, hey, you wanna cut these are, like, fancy girl croissants. Like, I don't under at the time, I didn't know the story, but, like, for some reason, I think this is a big deal. Do you wanna come over and eat these with your kids? So, I'll be eating croissants with the founder of bleacher report on Sunday, and I can ask him the story about house highlights. That's what yeah. Do please do. It's amazing buy by him, like,

got them and then ended up going out of the country, and he's like, hey, you can actually have my order ninety dollars of, like, these fancy croissants. And so on Sunday, I'm going to get those fancy croissants, and I invited Dave Namets, the founder of bleacher report and his wife to come over and eat these, like, I was like, hey, you wanna cut these are, like, fancy girl croissants. Like, I don't under at the time, I didn't know the story, but, like, for some reason, I think this is a big deal. Do you wanna come over and eat these with your kids? So, I'll be eating croissants with the founder of bleacher report on Sunday, and I can ask him the story about house highlights. That's what yeah. Do please do. It's amazing buy by him, like,

25:57

mad mad credit to them for picking this up before in before ESPN or anybody else. I think, by the way, he listens to the podcasts or at least he, like,

mad mad credit to them for picking this up before in before ESPN or anybody else. I think, by the way, he listens to the podcasts or at least he, like,

26:04

talks to us on Twitter a bunch. And so he seems great. Yeah. And bleacher report, I saw his talk at Hussicon.

talks to us on Twitter a bunch. And so he seems great. Yeah. And bleacher report, I saw his talk at Hussicon.

26:11

Very impressive.

Very impressive.

26:13

Of, like, the way they kind of, like, won and they survived. I just remember this one anecdote you told, which was he was like,

Of, like, the way they kind of, like, won and they survived. I just remember this one anecdote you told, which was he was like,

26:20

yeah, we basically, like,

yeah, we basically, like,

26:22

every other content site was kind of like okay. I'm I might butcher this just because I'm trying to remember a talk from three years ago, but here's what I remember him saying. Every other, like, sports news website, was just talking about whatever was interesting to them. They're all kinda putting out the same content. He's like, we needed to be smarter. Right? Like, we needed to say every

every other content site was kind of like okay. I'm I might butcher this just because I'm trying to remember a talk from three years ago, but here's what I remember him saying. Every other, like, sports news website, was just talking about whatever was interesting to them. They're all kinda putting out the same content. He's like, we needed to be smarter. Right? Like, we needed to say every

26:38

our writer is gonna spend. We don't have the same number of writers or budget. So they need to spend writing articles that are gonna get more traffic than anybody else. And so he would just reverse engineer it. So he, like, they would just study Google searches,

our writer is gonna spend. We don't have the same number of writers or budget. So they need to spend writing articles that are gonna get more traffic than anybody else. And so he would just reverse engineer it. So he, like, they would just study Google searches,

26:50

and they would say, oh, everybody's

and they would say, oh, everybody's

26:52

searching. What time is the NFL draft? He's saying. So we would immediately, like, have, like, the number one ranking thing on Google for what time is NFL draft, where to watch it, and how to watch it, and what's gonna happen to the draft? It's just like this kind filler content on a on a website. And he's like, people really like the draft. Okay. We're gonna go, like, all in on the draft, and we're gonna write ten times more content about the draft because that's where there's a big appetite for. That ESPN is, like, under serving. And so I thought it was pretty awesome how they took kind of, like, a supply demand approach to it instead of, like, a artsy

searching. What time is the NFL draft? He's saying. So we would immediately, like, have, like, the number one ranking thing on Google for what time is NFL draft, where to watch it, and how to watch it, and what's gonna happen to the draft? It's just like this kind filler content on a on a website. And he's like, people really like the draft. Okay. We're gonna go, like, all in on the draft, and we're gonna write ten times more content about the draft because that's where there's a big appetite for. That ESPN is, like, under serving. And so I thought it was pretty awesome how they took kind of, like, a supply demand approach to it instead of, like, a artsy

27:21

Right? Like an artsy approach of, like, oh, you know, this is what this is we're a journalistic publication, and we should,

Right? Like an artsy approach of, like, oh, you know, this is what this is we're a journalistic publication, and we should,

27:28

we should write the hard hitting pieces about whatever or, like, you know, Well, here's what I'm passionate about. It's like, no. They they, like, took a science approach to it, which I liked. And then the other founder went and did that had a non compete after he sold bleacher report. So he couldn't do sports anymore, but he started a media company called bustle, which is like women's content. So all types of articles.

we should write the hard hitting pieces about whatever or, like, you know, Well, here's what I'm passionate about. It's like, no. They they, like, took a science approach to it, which I liked. And then the other founder went and did that had a non compete after he sold bleacher report. So he couldn't do sports anymore, but he started a media company called bustle, which is like women's content. So all types of articles.

27:46

But, like, an example of his long tail search strategy, he deployed the same strategy. So, like, if you Google, like, what happens when I get my period while I'm on the beach? Like, bustle will show up number one. It's, like, there's only gonna be, like, a hundred people a month or something that search for that if, yeah, I have no idea. But, like, that, I think, I had heard through him that was one of the examples. Or if you Google things like that, you'll come to cross bustle and they do, like, over a hundred million in revenue. And so it still works.

But, like, an example of his long tail search strategy, he deployed the same strategy. So, like, if you Google, like, what happens when I get my period while I'm on the beach? Like, bustle will show up number one. It's, like, there's only gonna be, like, a hundred people a month or something that search for that if, yeah, I have no idea. But, like, that, I think, I had heard through him that was one of the examples. Or if you Google things like that, you'll come to cross bustle and they do, like, over a hundred million in revenue. And so it still works.

28:11

Right. And by the way, one insert just pivoting off the Instagram thing. We talked about this in the past, but there's some new news. So so we should bring it up. We talked about this,

Right. And by the way, one insert just pivoting off the Instagram thing. We talked about this in the past, but there's some new news. So so we should bring it up. We talked about this,

28:20

woman who's an influencer, she's a fitness influencer on Instagram.

woman who's an influencer, she's a fitness influencer on Instagram.

28:24

Kayla,

Kayla,

28:25

I think it's Cinez or something. I don't know exactly what he said last year. I think it's it's to every woman listening this is just gonna be like, what the fuck, guys? I think it's it's new. What's there was something else we we tried to pronounce that we just, like, couldn't. Oh, it was just like a, like, I don't know, some some fancy luxury brand,

I think it's Cinez or something. I don't know exactly what he said last year. I think it's it's to every woman listening this is just gonna be like, what the fuck, guys? I think it's it's new. What's there was something else we we tried to pronounce that we just, like, couldn't. Oh, it was just like a, like, I don't know, some some fancy luxury brand,

28:40

for for purses or something that like hermes.

for for purses or something that like hermes.

28:42

Yeah. Yeah. And she wears hermes bags.

Yeah. Yeah. And she wears hermes bags.

28:46

So so Anyway, she has this app. So she basically took this Instagram following. It was just posting, like, workout clips on Instagram stuff.

So so Anyway, she has this app. So she basically took this Instagram following. It was just posting, like, workout clips on Instagram stuff.

28:53

Her her boyfriend, I think, or her husband. I don't know who was Well, before the app, they were just selling a PDF. Sarah, my wife, they bought one. She bought it for twenty nine dollars. My sister-in-law has the PDF, and she was just using this PDF for, like, is there, like, the beach body or forgot what it's called. It's like some some kind of like thirty day program. Yeah. This is our thirty minute workout that was, like, you know, from from this girl and she was buying the PDF Then they turn it into an app. Right? So they turn it into an app. App starts doing great.

Her her boyfriend, I think, or her husband. I don't know who was Well, before the app, they were just selling a PDF. Sarah, my wife, they bought one. She bought it for twenty nine dollars. My sister-in-law has the PDF, and she was just using this PDF for, like, is there, like, the beach body or forgot what it's called. It's like some some kind of like thirty day program. Yeah. This is our thirty minute workout that was, like, you know, from from this girl and she was buying the PDF Then they turn it into an app. Right? So they turn it into an app. App starts doing great.

29:18

My wife is a subscriber. You pay a hundred bucks a year, and then you open up the app. And it's basically, like, From what I remember, you opened up the app. There was, like, five women who were, like, the trainers. And it's, like, one is, like, very muscular. One is, like, very just, like, thin. One is, like, half kinda, like, toned or whatever. Another one has, like, a huge butt. It's, like, which body do you want them? Go follow their program. And so you would just pick it and then you would get, like, daily workouts kind of, like, a video that was, like, very good. And so anyways, that app was doing, like, I think they had done over a hundred million dollars revenue. I don't know if that's annual or cumulative, but they just sold. So I don't know if you have the details in front of you, but they just sold for, like, four hundred million dollars or something. Right? Like, they just exited,

My wife is a subscriber. You pay a hundred bucks a year, and then you open up the app. And it's basically, like, From what I remember, you opened up the app. There was, like, five women who were, like, the trainers. And it's, like, one is, like, very muscular. One is, like, very just, like, thin. One is, like, half kinda, like, toned or whatever. Another one has, like, a huge butt. It's, like, which body do you want them? Go follow their program. And so you would just pick it and then you would get, like, daily workouts kind of, like, a video that was, like, very good. And so anyways, that app was doing, like, I think they had done over a hundred million dollars revenue. I don't know if that's annual or cumulative, but they just sold. So I don't know if you have the details in front of you, but they just sold for, like, four hundred million dollars or something. Right? Like, they just exited,

29:56

exited the app

exited the app

29:58

this week.

this week.

29:59

Yeah. For four hundred million dollars, they sold to this company called ifIT, which is about to go public. They said they're doing a hundred million in revenue.

Yeah. For four hundred million dollars, they sold to this company called ifIT, which is about to go public. They said they're doing a hundred million in revenue.

30:07

Pretty amazing.

Pretty amazing.

30:09

No brainer to buy. We're definitely worth it, I think.

No brainer to buy. We're definitely worth it, I think.

30:12

And it's pretty weird that a hundred million. If you're doing a hundred million in revenue, you

And it's pretty weird that a hundred million. If you're doing a hundred million in revenue, you

30:17

you know, you sold for for only four hundred million. So it's it's pretty low multiple for like a digital product, but, they're probably spending a ton. Probably spending a ton on on marketing.

you know, you sold for for only four hundred million. So it's it's pretty low multiple for like a digital product, but, they're probably spending a ton. Probably spending a ton on on marketing.

30:26

Okay.

Okay.

30:28

Yeah, I I maybe maybe not. I mean, she have thirty million followers, and it is based on her,

Yeah, I I maybe maybe not. I mean, she have thirty million followers, and it is based on her,

30:32

thing on on her,

thing on on her,

30:34

on her following. Can I tell you about an idea that someone just sent sent to me? And I thought it was pretty amazing.

on her following. Can I tell you about an idea that someone just sent sent to me? And I thought it was pretty amazing.

30:40

Okay. Look at the thing called Burflow. In the doc. So it's called bird flow dot I o. Did you click on that?

Okay. Look at the thing called Burflow. In the doc. So it's called bird flow dot I o. Did you click on that?

30:46

I saw you texting me about it this morning, but I haven't checked out this. So tell me about it. Okay. So this guy sent it to me. He goes, hey, I had this, like, software company, and they was trying to do all these problems and solve all, like, it's called crowd flow or something like that. And he's like, it's a I spent three years working on it. And then I just said fuck it. I'm just gonna create a really micro

I saw you texting me about it this morning, but I haven't checked out this. So tell me about it. Okay. So this guy sent it to me. He goes, hey, I had this, like, software company, and they was trying to do all these problems and solve all, like, it's called crowd flow or something like that. And he's like, it's a I spent three years working on it. And then I just said fuck it. I'm just gonna create a really micro

31:04

small app gonna build it in two weeks. It just does one thing really well. It's called bird flow. And if you click it, it says marketing automation for Twitter. But, basically, I'll I'll I'll tell you, like, it it does three different things, but the main thing is everyone who clicks follow on your profile

small app gonna build it in two weeks. It just does one thing really well. It's called bird flow. And if you click it, it says marketing automation for Twitter. But, basically, I'll I'll I'll tell you, like, it it does three different things, but the main thing is everyone who clicks follow on your profile

31:20

it automatically sends them a message, and you could say anything in that message. Like, hey, thanks for following or, hey, thanks for following. Check out my website.

it automatically sends them a message, and you could say anything in that message. Like, hey, thanks for following or, hey, thanks for following. Check out my website.

31:28

And I installed it. He he's charging twenty nine dollars. I installed it, and it's awesome. It's awesome. It's awesome. I love

And I installed it. He he's charging twenty nine dollars. I installed it, and it's awesome. It's awesome. It's awesome. I love

31:36

these little micro SaaS tools, I think it's so neat. This is exactly how buffer got started, and that's a multi hundred million dollar business.

these little micro SaaS tools, I think it's so neat. This is exactly how buffer got started, and that's a multi hundred million dollar business.

31:44

Right. Yeah. I like the the micro SaaS tool that does one simple thing

Right. Yeah. I like the the micro SaaS tool that does one simple thing

31:48

that helps you win on a platform you're already, like, trying to win on. That's key. Right? So, like, I'm already trying to win on Twitter. I'm trying to win on Instagram. I'm trying to win on Reddit. Whatever. And if you could build the micro SaaS tool, it's, like, here's, you know, other examples of them.

that helps you win on a platform you're already, like, trying to win on. That's key. Right? So, like, I'm already trying to win on Twitter. I'm trying to win on Instagram. I'm trying to win on Reddit. Whatever. And if you could build the micro SaaS tool, it's, like, here's, you know, other examples of them.

32:01

There's,

There's,

32:02

what's it called jungle scout,

what's it called jungle scout,

32:04

which is for Amazon. So let's say you're trying to win as an FBA seller on on Amazon, so on a product on Amazon, Jungle Scout is this app you can use. And, basically, when you're searching any Amazon, like, search rep, search result,

which is for Amazon. So let's say you're trying to win as an FBA seller on on Amazon, so on a product on Amazon, Jungle Scout is this app you can use. And, basically, when you're searching any Amazon, like, search rep, search result,

32:17

You can use you can open up Jungle Scout. It'll basically tell you how much that product is worth. How much how much search volume there is for it, how competitive it is, to be in that niche and how much money they think that product is making so that you could find winning products that are like high demand, low competition,

You can use you can open up Jungle Scout. It'll basically tell you how much that product is worth. How much how much search volume there is for it, how competitive it is, to be in that niche and how much money they think that product is making so that you could find winning products that are like high demand, low competition,

32:32

And then you could build a f b a, you know, an FBA business in that niche. And so it's a simple SaaSchel. I think jungle scout does some stupid amount of revenue too because they were recently,

And then you could build a f b a, you know, an FBA business in that niche. And so it's a simple SaaSchel. I think jungle scout does some stupid amount of revenue too because they were recently,

32:41

partially acquired by PE in the hundreds of millions of dollars evaluation. Greg Mercer,

partially acquired by PE in the hundreds of millions of dollars evaluation. Greg Mercer,

32:46

is is good friends with Neville and in Austin.

is is good friends with Neville and in Austin.

32:49

And,

And,

32:50

he, like,

he, like,

32:53

this is, I guess, public. I mean, he's got, like, a plane and shit. So whatever it was sold for, Like, Neville will post pictures going to, like, telluride in, private jet. And I'm like, dude, who's just the video guy or he's the Jungle Scout guy? The guy who sold part of the company who started it. Gotcha.

this is, I guess, public. I mean, he's got, like, a plane and shit. So whatever it was sold for, Like, Neville will post pictures going to, like, telluride in, private jet. And I'm like, dude, who's just the video guy or he's the Jungle Scout guy? The guy who sold part of the company who started it. Gotcha.

33:09

Yeah. So so super simple tool that just helped you in there and they just built they just kinda like dominate that one niche of, like, FBA, you know, FBA selling, or in this case, Twitter automations. Right? So, oh, somebody

Yeah. So so super simple tool that just helped you in there and they just built they just kinda like dominate that one niche of, like, FBA, you know, FBA selling, or in this case, Twitter automations. Right? So, oh, somebody

33:20

and so I like this a lot. I need something like this, for me, because I'm trying to basically grow my audience on Twitter and then cool. The less work I can do, the better. Right? Like, I love digital salespeople.

and so I like this a lot. I need something like this, for me, because I'm trying to basically grow my audience on Twitter and then cool. The less work I can do, the better. Right? Like, I love digital salespeople.

33:31

A digital salesperson. That's what I think about when I think about landing pages or like this, like, little, like, automations,

A digital salesperson. That's what I think about when I think about landing pages or like this, like, little, like, automations,

33:38

that's a digital salesperson. If somebody's gonna work twenty four seven for me, for zero cost or, you know, in this case, whatever it was, twenty nine dollars a month.

that's a digital salesperson. If somebody's gonna work twenty four seven for me, for zero cost or, you know, in this case, whatever it was, twenty nine dollars a month.

33:45

That's their salary, and they're gonna do exactly what I say every single time, predict actively, and, they're just gonna generate more value for me. And so I look at my landing page, like a digital salesperson. I look at my automations, like convert kit, things like that. As digital salespeople.

That's their salary, and they're gonna do exactly what I say every single time, predict actively, and, they're just gonna generate more value for me. And so I look at my landing page, like a digital salesperson. I look at my automations, like convert kit, things like that. As digital salespeople.

34:00

And,

And,

34:01

yeah, this is a really cool one. I like this a lot. Now I can see this getting really annoying. I mean, people hate getting these auto DMs, but,

yeah, this is a really cool one. I like this a lot. Now I can see this getting really annoying. I mean, people hate getting these auto DMs, but,

34:08

it still will work. Yeah. Yeah. It it it might be annoying, but I actually just made mine. It just says, hey, exclamation point. Thanks for following. Now here's the problem that I already found. So, it's already sent out a couple hundred messages for me. I guess I get maybe five hundred to a thousand new followers a day.

it still will work. Yeah. Yeah. It it it might be annoying, but I actually just made mine. It just says, hey, exclamation point. Thanks for following. Now here's the problem that I already found. So, it's already sent out a couple hundred messages for me. I guess I get maybe five hundred to a thousand new followers a day.

34:24

This,

This,

34:26

I feel like I do say that this Say it. A couple women replied. Say it. Yeah. So a couple, like, really attractive women applied.

I feel like I do say that this Say it. A couple women replied. Say it. Yeah. So a couple, like, really attractive women applied.

34:34

And or replied saying like, hey, what's going on, you know, like your work? Basically, they applied, actually.

And or replied saying like, hey, what's going on, you know, like your work? Basically, they applied, actually.

34:40

Yeah. So, like, he's, like, attractive WebID replied, and I was like, fuck. I don't want, like, anyone to get the wrong idea, to think that I'm hollering just at them or that I'm hollering at all, you know, And and so I didn't reply to them, but I was like, oh my gosh. Like, let's see. I actually might be able to this could definitely get me in trouble a little bit. I could totally see it. Right? When that when that kinda sent you that message. It was kinda weird. Right? It's hilarious.

Yeah. So, like, he's, like, attractive WebID replied, and I was like, fuck. I don't want, like, anyone to get the wrong idea, to think that I'm hollering just at them or that I'm hollering at all, you know, And and so I didn't reply to them, but I was like, oh my gosh. Like, let's see. I actually might be able to this could definitely get me in trouble a little bit. I could totally see it. Right? When that when that kinda sent you that message. It was kinda weird. Right? It's hilarious.

35:04

Yeah, I could see that, you know, same thing where somebody else pointed this out too, which is, like, let's say you write a thread that goes viral you might get five thousand followers. You're gonna send out what? Five thousand auto DMs and then get, like, two thousand random replies back. It's gonna, like, kinda ruin your inbox.

Yeah, I could see that, you know, same thing where somebody else pointed this out too, which is, like, let's say you write a thread that goes viral you might get five thousand followers. You're gonna send out what? Five thousand auto DMs and then get, like, two thousand random replies back. It's gonna, like, kinda ruin your inbox.

35:17

And maybe get you banned from Twitter. I don't know, because it'll just rate limit you. So so I think there's some problems with it. Maybe maybe this guy's built in some rules. Like, for me, I would only wanna do this would only wanna DM somebody who has over x followers or that I, you know, I already follow or something like that. So then it kinda like limits the number of people this does it too. I think you can.

And maybe get you banned from Twitter. I don't know, because it'll just rate limit you. So so I think there's some problems with it. Maybe maybe this guy's built in some rules. Like, for me, I would only wanna do this would only wanna DM somebody who has over x followers or that I, you know, I already follow or something like that. So then it kinda like limits the number of people this does it too. I think you can.

35:37

You need it to be like, hey, you know, only if it's a, you know, farmer looking white boy, then send this so I don't get in trouble with my wife. You know, like, I I need it to be, like, this guy needs to have, like, you know, Patel or Gupta, his last name, if it's gonna send us on ODM. So my Indian fanboys can, can get these messages from me, but not everybody else. Yeah.

You need it to be like, hey, you know, only if it's a, you know, farmer looking white boy, then send this so I don't get in trouble with my wife. You know, like, I I need it to be, like, this guy needs to have, like, you know, Patel or Gupta, his last name, if it's gonna send us on ODM. So my Indian fanboys can, can get these messages from me, but not everybody else. Yeah.

35:56

I could see it get me in trouble. Alright. You wanna do another one? Yeah. Let's do one. Okay. A little idea that I think is kind of interesting.

I could see it get me in trouble. Alright. You wanna do another one? Yeah. Let's do one. Okay. A little idea that I think is kind of interesting.

36:04

I don't have a ton to say about the business, but it's more like this is a a cool way to get ideas. So This is my first time traveling with, with babies.

I don't have a ton to say about the business, but it's more like this is a a cool way to get ideas. So This is my first time traveling with, with babies.

36:12

And,

And,

36:13

traveling with babies is, like, you know, all the things you would expect, like, on the plane, you know,

traveling with babies is, like, you know, all the things you would expect, like, on the plane, you know,

36:18

kid pooped through his clothes, had to change, you know, like, on a trade table because we couldn't stand up because the fascinating field sign, the person next to us looking at us, like, we're gross. And

kid pooped through his clothes, had to change, you know, like, on a trade table because we couldn't stand up because the fascinating field sign, the person next to us looking at us, like, we're gross. And

36:27

that is disgusting. I mean, you are friends.

that is disgusting. I mean, you are friends.

36:30

Exactly. I know. I know. I agree.

Exactly. I know. I know. I agree.

36:32

But there's

But there's

36:34

a bunch of problems. So, like, we had to take our car seats. Right? Because you can't just, like, be like, oh, I'll get there. You know, I used to pack light. I used to be like, cool. I'll get there. I just need my phone. I'll call an Uber, get to my hotel.

a bunch of problems. So, like, we had to take our car seats. Right? Because you can't just, like, be like, oh, I'll get there. You know, I used to pack light. I used to be like, cool. I'll get there. I just need my phone. I'll call an Uber, get to my hotel.

36:44

If I'm missing something, I'll just buy it there. And with this, with kids, it's like the opposite. It's like, can't even get in an Uber because you have to, like, have a car seat. All that stuff. So I saw this business called Baby Quip that I thought was kinda cool. It's, again, one of our, like, telltale signs is any business that shows up at the top of a Google, a popular Google search,

If I'm missing something, I'll just buy it there. And with this, with kids, it's like the opposite. It's like, can't even get in an Uber because you have to, like, have a car seat. All that stuff. So I saw this business called Baby Quip that I thought was kinda cool. It's, again, one of our, like, telltale signs is any business that shows up at the top of a Google, a popular Google search,

37:02

but the website looks like it was last updated in, like, nineteen ninety six.

but the website looks like it was last updated in, like, nineteen ninety six.

37:06

Those are businesses that print money. And so it's like, congratulations. You've identified a money printer. And so I don't know how successful baby crib is, but I would suspect it's pretty good for as a bootstrap business. And what it does is it's basically a marketplace. So I could say, hey, I just landed in Las Vegas.

Those are businesses that print money. And so it's like, congratulations. You've identified a money printer. And so I don't know how successful baby crib is, but I would suspect it's pretty good for as a bootstrap business. And what it does is it's basically a marketplace. So I could say, hey, I just landed in Las Vegas.

37:21

I need two car seats. I don't wanna lug two car seats, check them in, you know, like, on the fly, like, you know, drag them to the airport, check them in, take them home, like, just meet me at the airport with a car seat that I can just install into a rental car, or I can stall into a to a to a new bird, whatever. And then, like, let me rent it for four days. And then when I'm leaving, come pick back out from the airport. And so that's what baby equip is. It's a baby equipment,

I need two car seats. I don't wanna lug two car seats, check them in, you know, like, on the fly, like, you know, drag them to the airport, check them in, take them home, like, just meet me at the airport with a car seat that I can just install into a rental car, or I can stall into a to a to a new bird, whatever. And then, like, let me rent it for four days. And then when I'm leaving, come pick back out from the airport. And so that's what baby equip is. It's a baby equipment,

37:44

but it's a marketplace where people will bring you what you need. You need a stroller? I gotta shoulder for you. Don't lug that heavy thing around. Just use mine when I'm here. You said people are making a lot of money. Just Google searching. I was like, I was Google searching, and again, it's a very good content play. I was Google searching baby

but it's a marketplace where people will bring you what you need. You need a stroller? I gotta shoulder for you. Don't lug that heavy thing around. Just use mine when I'm here. You said people are making a lot of money. Just Google searching. I was like, I was Google searching, and again, it's a very good content play. I was Google searching baby

38:01

travel packing list. So I was like, what do I even what am I forgetting here? And so they had a blog post. I was like, here's all the things you need to pack for your baby. And at the bottom, it's like, by the way, if you don't wanna pack your stroller in car seats because they're heavy as hell, like, you know, you could just use baby equipment because get it when you're there. And I was like, click through, and I was like, this is cool. And so I just thought this is like a very clever business that is a look for problems,

travel packing list. So I was like, what do I even what am I forgetting here? And so they had a blog post. I was like, here's all the things you need to pack for your baby. And at the bottom, it's like, by the way, if you don't wanna pack your stroller in car seats because they're heavy as hell, like, you know, you could just use baby equipment because get it when you're there. And I was like, click through, and I was like, this is cool. And so I just thought this is like a very clever business that is a look for problems,

38:24

look for annoyances, look for inconveniences,

look for annoyances, look for inconveniences,

38:26

and then those become your opportunities if you can design a solution around them. So I just thought it was a clever little business. This is awesome. So Baby Quip is actually it's a peer to peer marketplace. So I don't think you actually said that. I thought it was the company that would give you stuff. No. It's just like Jane who's kid out grew her car seat, and she realizes she can make, you know, two hundred dollars a month just renting it out to people if as long as she's willing to go drop it off and pick it up from the airport.

and then those become your opportunities if you can design a solution around them. So I just thought it was a clever little business. This is awesome. So Baby Quip is actually it's a peer to peer marketplace. So I don't think you actually said that. I thought it was the company that would give you stuff. No. It's just like Jane who's kid out grew her car seat, and she realizes she can make, you know, two hundred dollars a month just renting it out to people if as long as she's willing to go drop it off and pick it up from the airport.

38:50

I have these guys raised money?

I have these guys raised money?

38:53

They've been around for a while. They haven't it doesn't look like they've raised money.

They've been around for a while. They haven't it doesn't look like they've raised money.

38:57

But, yeah, they, you know, they are basically,

But, yeah, they, you know, they are basically,

38:59

like, just kind of like a,

like, just kind of like a,

39:02

looks like a bootstrap business from everything I could tell. Launch of twenty sixteen,

looks like a bootstrap business from everything I could tell. Launch of twenty sixteen,

39:06

they've had over thirty thousand orders. I think they did a crowdfunding

they've had over thirty thousand orders. I think they did a crowdfunding

39:09

campaign at some point. So maybe there's And they're on Shark Tank. This is kind of interesting. Now I I'm not convinced that this is gonna this can be a huge, huge thing. But what what is actually what is actually interesting is let's go to New York. It tells you how many reservations someone has ever had. I bet you that there could be, like, some mom who's just dominated, like, a LA or a New York scene,

campaign at some point. So maybe there's And they're on Shark Tank. This is kind of interesting. Now I I'm not convinced that this is gonna this can be a huge, huge thing. But what what is actually what is actually interesting is let's go to New York. It tells you how many reservations someone has ever had. I bet you that there could be, like, some mom who's just dominated, like, a LA or a New York scene,

39:29

like, to just rank really high in all the, all the big cities and lend out all their stuff. And so what it does is it it tells you how much it so what basically what happens is you land in New York, you but before you land, you tell baby quip, you hire Camilla Shannon, who's the top in New York. She's rented it her stuff out seven seventy three times, and she'll bring you any gear that you need. And you could see all the gear that she has. And she costs forty to sixty dollars

like, to just rank really high in all the, all the big cities and lend out all their stuff. And so what it does is it it tells you how much it so what basically what happens is you land in New York, you but before you land, you tell baby quip, you hire Camilla Shannon, who's the top in New York. She's rented it her stuff out seven seventy three times, and she'll bring you any gear that you need. And you could see all the gear that she has. And she costs forty to sixty dollars

39:54

to deliver the stuff to you, plus there's gear for there's a a car seat for ten dollars a day. There's a playpen for forty dollars a day. There's fifteen pound pound dump bells for five dollars a day. There's a

to deliver the stuff to you, plus there's gear for there's a a car seat for ten dollars a day. There's a playpen for forty dollars a day. There's fifteen pound pound dump bells for five dollars a day. There's a

40:06

this is crazy. This is awesome. This is awesome. This is a great find.

this is crazy. This is awesome. This is awesome. This is a great find.

40:10

Yeah. So so another example of this, by the way, have you used or or, probably not used, but you're you're familiar with. I'm I'm assuming teachers pay teachers.

Yeah. So so another example of this, by the way, have you used or or, probably not used, but you're you're familiar with. I'm I'm assuming teachers pay teachers.

40:20

No. What's that?

No. What's that?

40:21

You've never heard of teachers, pay teachers?

You've never heard of teachers, pay teachers?

40:23

No.

No.

40:27

It doesn't doesn't matter. This is just like one of those things that you know about because it's just awesome and,

It doesn't doesn't matter. This is just like one of those things that you know about because it's just awesome and,

40:33

so Google teachers, pay teachers. So what this is is Oh, my god. If you if you remember, like, a teacher spends a huge amount of time, every teacher spends a huge amount of time, like, creating their lesson plans

so Google teachers, pay teachers. So what this is is Oh, my god. If you if you remember, like, a teacher spends a huge amount of time, every teacher spends a huge amount of time, like, creating their lesson plans

40:43

and quizzes and tests, And they have to, like, keep recreating, like, content basically for their little classroom of thirty people. It's pretty inefficient. Right? So you go you you teach kids all day already kind of an exhausting thing. Now you go home

and quizzes and tests, And they have to, like, keep recreating, like, content basically for their little classroom of thirty people. It's pretty inefficient. Right? So you go you you teach kids all day already kind of an exhausting thing. Now you go home

40:56

and you, you have to grade papers. You have to come up with tomorrow's lesson plan, and then you have to design the quiz for Thursday's quiz. Then you have next Friday's test. So you have all this stuff. You're just constantly on this content treadmill. And, what teachers pay teachers did that was genius was they said, look, that's a lot of effort

and you, you have to grade papers. You have to come up with tomorrow's lesson plan, and then you have to design the quiz for Thursday's quiz. Then you have next Friday's test. So you have all this stuff. You're just constantly on this content treadmill. And, what teachers pay teachers did that was genius was they said, look, that's a lot of effort

41:12

And you may not be the best person at coming up with the lesson plan or the quiz for this science topic. So why don't we just create a marketplace where any teacher can list their and plans, their quizzes, their tests,

And you may not be the best person at coming up with the lesson plan or the quiz for this science topic. So why don't we just create a marketplace where any teacher can list their and plans, their quizzes, their tests,

41:23

and you could just find go instead of just making your own, go on here for ten bucks and go buy the best science thing for a fourth grader trying to learn about, you know, geology right now. And you just go buy the thing for ten bucks, and you've saved four hours of time. And so it's like a great trade. So teachers pay teachers as a marketplace doing this. Some teachers were making millions of dollars just creating their,

and you could just find go instead of just making your own, go on here for ten bucks and go buy the best science thing for a fourth grader trying to learn about, you know, geology right now. And you just go buy the thing for ten bucks, and you've saved four hours of time. And so it's like a great trade. So teachers pay teachers as a marketplace doing this. Some teachers were making millions of dollars just creating their,

41:43

putting their content up for sale here. The business itself does, I think, three hundred plus million dollars a year in revenue In gross.

putting their content up for sale here. The business itself does, I think, three hundred plus million dollars a year in revenue In gross.

41:51

In gross revenue. Yeah. Yeah. It was bought by a private equity firm. And, like, just look at their traffic on this thing, man. It's, like, over thirty million hits a month. Yeah. Yeah. So so it's an insane business.

In gross revenue. Yeah. Yeah. It was bought by a private equity firm. And, like, just look at their traffic on this thing, man. It's, like, over thirty million hits a month. Yeah. Yeah. So so it's an insane business.

42:02

Beautiful business too because it's like, wow. You turned some teachers who created amazing lessons and amazing tests and quizzes. You turned them into stars and millionaires, which is fantastic. I think the best teachers should be millionaires in the age of the internet. There's there's no reason not that they they shouldn't be. On the other side, you saved a bunch of money, and and a bunch of sorry. You saved a bunch of time for all the other teachers so that they're more rested and can go into class and perform instead of being, you know, like, kind of falling behind constantly on the content treadmill. And so I thought this is, like, you know, an amazing idea. Same it reminds me of the baby quip thing. Obviously, this is much bigger, much more successful, but it's like these

Beautiful business too because it's like, wow. You turned some teachers who created amazing lessons and amazing tests and quizzes. You turned them into stars and millionaires, which is fantastic. I think the best teachers should be millionaires in the age of the internet. There's there's no reason not that they they shouldn't be. On the other side, you saved a bunch of money, and and a bunch of sorry. You saved a bunch of time for all the other teachers so that they're more rested and can go into class and perform instead of being, you know, like, kind of falling behind constantly on the content treadmill. And so I thought this is, like, you know, an amazing idea. Same it reminds me of the baby quip thing. Obviously, this is much bigger, much more successful, but it's like these

42:38

nice kinda like pain points turned into, you know, marketplaces

nice kinda like pain points turned into, you know, marketplaces

42:42

solutions.

solutions.

42:43

This is badass. Maybe you could also do this for speeches.

This is badass. Maybe you could also do this for speeches.

42:46

I, I remember doing the,

I, I remember doing the,

42:49

my brother, John,

my brother, John,

42:51

gave a really good text speeches. He gave a great best man speech and Is that a great idea?

gave a really good text speeches. He gave a great best man speech and Is that a great idea?

42:56

Three people,

Three people,

42:57

pay the money to write their speech.

pay the money to write their speech.

43:01

And I think that you could do that for a I think you could start with just wedding speeches, but eventually do all other types of speeches. Dude, that is hilarious. Something there's absolutely to that. Cause there's a ton of googling. Right? Like, when you have to give your speech,

And I think that you could do that for a I think you could start with just wedding speeches, but eventually do all other types of speeches. Dude, that is hilarious. Something there's absolutely to that. Cause there's a ton of googling. Right? Like, when you have to give your speech,

43:13

you're like, oh, god. Pressure, super high. Reps, like, how many reps have I had doing this? Zero.

you're like, oh, god. Pressure, super high. Reps, like, how many reps have I had doing this? Zero.

43:20

Okay. Let me go to Google. Let me try to get some inspiration. I'm gonna try to get the ball rolling. Let me go if people go to YouTube and they try to watch, like, you know, best best man speech ever, right, best bridesmaid speech ever. And then you're like, okay, like, what am I gonna do? Copy this, not quite. But if somebody created these templates,

Okay. Let me go to Google. Let me try to get some inspiration. I'm gonna try to get the ball rolling. Let me go if people go to YouTube and they try to watch, like, you know, best best man speech ever, right, best bridesmaid speech ever. And then you're like, okay, like, what am I gonna do? Copy this, not quite. But if somebody created these templates,

43:36

that could be pretty good. I I like that. Yeah. I actually think you do that. There's this company called Book in a box, started by Tucker Max, who was one of my investors before it was when they did book at a box, they would you'd pay them any number from twenty to a hundred thousand dollars on a bunch of different options, and they would write a book about your life. So you could, like, get speaking gigs,

that could be pretty good. I I like that. Yeah. I actually think you do that. There's this company called Book in a box, started by Tucker Max, who was one of my investors before it was when they did book at a box, they would you'd pay them any number from twenty to a hundred thousand dollars on a bunch of different options, and they would write a book about your life. So you could, like, get speaking gigs,

43:55

or you could give to your kids, or, like, whatever for any different reasons. So you look like an expert, be a thought leader. And then a lot of their authors started getting speech offers. You know, they would someone would pay ten, twenty, thirty thousand dollars to have someone come and talk about, like, best practices and meetings because some guy had wrote a book on how meetings suck and how to make them better. And then they created a new subsidiary that would write your do your PowerPoint and Presentation for you and you'd pay more money for that. And I was like, that's cool. That should probably be the business more so than just the book thing.

or you could give to your kids, or, like, whatever for any different reasons. So you look like an expert, be a thought leader. And then a lot of their authors started getting speech offers. You know, they would someone would pay ten, twenty, thirty thousand dollars to have someone come and talk about, like, best practices and meetings because some guy had wrote a book on how meetings suck and how to make them better. And then they created a new subsidiary that would write your do your PowerPoint and Presentation for you and you'd pay more money for that. And I was like, that's cool. That should probably be the business more so than just the book thing.

44:22

Right. And so I think that actually teachers paying teachers, you could also do speakers, paying speakers. I mean, you could do the same thing.

Right. And so I think that actually teachers paying teachers, you could also do speakers, paying speakers. I mean, you could do the same thing.

44:28

There's another,

There's another,

44:30

angle to this, which is I think that teachers are sort of this extremely teachers and nurses. They're these are two workforces that are very, very large.

angle to this, which is I think that teachers are sort of this extremely teachers and nurses. They're these are two workforces that are very, very large.

44:37

They have a unique set of problems. They're extremely, like, kind of word-of-mouth heavy.

They have a unique set of problems. They're extremely, like, kind of word-of-mouth heavy.

44:41

And I don't think that the existing solutions were great for them. So on the podcast, a long time ago, we had the founder of, like, incredible health come on, which is basically, like, a, kind of, like, a job marketplace thingy, like, a, kind of, like, Danish, hot day for nurses. That was right before, COVID. How'd that do?

And I don't think that the existing solutions were great for them. So on the podcast, a long time ago, we had the founder of, like, incredible health come on, which is basically, like, a, kind of, like, a job marketplace thingy, like, a, kind of, like, Danish, hot day for nurses. That was right before, COVID. How'd that do?

44:57

They raised a bunch of money. I don't know if they're doing well or not, but I can't I can't really say. But,

They raised a bunch of money. I don't know if they're doing well or not, but I can't I can't really say. But,

45:01

they raise a bunch of money because the opportunity is large. Meaning, there are so many nurses and there's a shortage of nurses, and there's a high demand for nurses. So there's nurses. So there's a lot of,

they raise a bunch of money because the opportunity is large. Meaning, there are so many nurses and there's a shortage of nurses, and there's a high demand for nurses. So there's nurses. So there's a lot of,

45:10

fees paid for placements. So nurses want great jobs and then hospitals and and and clinics basically are happy to pay to place nurses.

fees paid for placements. So nurses want great jobs and then hospitals and and and clinics basically are happy to pay to place nurses.

45:18

And so there's a lot of money to be made if you can build the right network there. If you can build a vertical LinkedIn for just nurses. And I think there's a similar

And so there's a lot of money to be made if you can build the right network there. If you can build a vertical LinkedIn for just nurses. And I think there's a similar

45:26

opportunity

opportunity

45:28

for teachers, not in terms of placing teachers, because it's not the same level of demand for like hiring teachers. Okay. But I do think that I do think that if you built, like, a professional networking thing for teachers that's better,

for teachers, not in terms of placing teachers, because it's not the same level of demand for like hiring teachers. Okay. But I do think that I do think that if you built, like, a professional networking thing for teachers that's better,

45:40

they don't necessarily want or need to use LinkedIn I think you could build a a custom solution that is for teachers. It's like, how do teachers how are teachers gonna engage with, like, kinda, like, their peers Alright. What do what do they need to do? Are they gonna do they need to share tips? Do they are they is it job opportunities?

they don't necessarily want or need to use LinkedIn I think you could build a a custom solution that is for teachers. It's like, how do teachers how are teachers gonna engage with, like, kinda, like, their peers Alright. What do what do they need to do? Are they gonna do they need to share tips? Do they are they is it job opportunities?

45:55

Is it content, like teachers pay teachers? I think if you did a brainstorm if you were in if that's that's the niche you were in, I think there's a lot of opportunities for teachers just because there's such a huge workforce and the generic solution like LinkedIn is not gonna be tailored to them.

Is it content, like teachers pay teachers? I think if you did a brainstorm if you were in if that's that's the niche you were in, I think there's a lot of opportunities for teachers just because there's such a huge workforce and the generic solution like LinkedIn is not gonna be tailored to them.

46:08

How much do you think teachers paying teachers got acquired for?

How much do you think teachers paying teachers got acquired for?

46:13

I would say, if I was gonna put a guess, I would say five hundred million dollars.

I would say, if I was gonna put a guess, I would say five hundred million dollars.

46:17

Yeah. I I would would guess that's why. Four four hundred five hundred. Because it it is kind of a monopoly in its niche

Yeah. I I would would guess that's why. Four four hundred five hundred. Because it it is kind of a monopoly in its niche

46:23

or more or more even. If or rather if you said it's worth more than that now, I wouldn't surprised.

or more or more even. If or rather if you said it's worth more than that now, I wouldn't surprised.

46:29

Yeah. And we can research. I didn't research. I didn't plan to bring it up, but but we can look it up. It might be it might be out there publicly.

Yeah. And we can research. I didn't research. I didn't plan to bring it up, but but we can look it up. It might be it might be out there publicly.

46:37

Yeah, I don't have much more. What do you have?

Yeah, I don't have much more. What do you have?

46:40

I pulled my load early.

I pulled my load early.

46:42

I have one, okay. So we can we can end on kind of like this life thing. So so last night, we're hanging out.

I have one, okay. So we can we can end on kind of like this life thing. So so last night, we're hanging out.

46:48

We're talking,

We're talking,

46:49

you know, I I'm I'm hanging out with with some other folks who are traveling with us. And I Who's the family?

you know, I I'm I'm hanging out with with some other folks who are traveling with us. And I Who's the family?

46:56

Yeah, family members. And so I I was as I asked this question, I said, alright.

Yeah, family members. And so I I was as I asked this question, I said, alright.

47:00

I said, what do you think? I said, let's take a fast forward. Your I don't know how old are you? You're thirty one, thirty something? Yeah.

I said, what do you think? I said, let's take a fast forward. Your I don't know how old are you? You're thirty one, thirty something? Yeah.

47:06

You're thirty one. I said, alright. Fast forward. You're ninety years old.

You're thirty one. I said, alright. Fast forward. You're ninety years old.

47:10

And,

And,

47:11

let's say your life like, you you have your life as it's gone so far, and then let's just kind of like project forward. Like, it just keeps going the way that things have been going. Like, the the track you're on, Let's say you continue on track, you you end up at ninety.

let's say your life like, you you have your life as it's gone so far, and then let's just kind of like project forward. Like, it just keeps going the way that things have been going. Like, the the track you're on, Let's say you continue on track, you you end up at ninety.

47:23

What do you think if you look back, you're gonna be most happy

What do you think if you look back, you're gonna be most happy

47:27

with the way you lived your life. And then what do you think you're gonna regret the most about the way you lived your life so far? And so I was curious. I I after I asked that question, I got some answers from the group. I was I was like, I'm gonna ask Sam this because I I don't know what he would say. I think it's a hard question to be fair, but I'm curious what comes to mind,

with the way you lived your life. And then what do you think you're gonna regret the most about the way you lived your life so far? And so I was curious. I I after I asked that question, I got some answers from the group. I was I was like, I'm gonna ask Sam this because I I don't know what he would say. I think it's a hard question to be fair, but I'm curious what comes to mind,

47:44

for you.

for you.

47:45

I would say that I let my temper control things. You know, I I lose my temper easily sometimes. You know, you've seen it sometimes when I get mad at you or when I get mad at Dan or someone And it's like it's

I would say that I let my temper control things. You know, I I lose my temper easily sometimes. You know, you've seen it sometimes when I get mad at you or when I get mad at Dan or someone And it's like it's

47:56

sometimes they've actually done something that is warranted.

sometimes they've actually done something that is warranted.

47:59

Sometimes it's, like, it's not that big a deal. And so I get super fucking frustrated and I'll hold grudges over like a relatively small frustration and I let my emotions control some of my decisions.

Sometimes it's, like, it's not that big a deal. And so I get super fucking frustrated and I'll hold grudges over like a relatively small frustration and I let my emotions control some of my decisions.

48:10

And,

And,

48:11

I've lost a lot of money and a lot of friends because of it. So that's what I regret. Is that and I work quite hard to fix it, but I I wish I would have been even more aware of that early on. What else do I do I regret? That's a great answer. Do I think that I'll regret? I I I wish I didn't spend years neglecting my health thinking like, oh, I can get to it in the later on. Like, I I should have fun now. I wish that when I was a kid,

I've lost a lot of money and a lot of friends because of it. So that's what I regret. Is that and I work quite hard to fix it, but I I wish I would have been even more aware of that early on. What else do I do I regret? That's a great answer. Do I think that I'll regret? I I I wish I didn't spend years neglecting my health thinking like, oh, I can get to it in the later on. Like, I I should have fun now. I wish that when I was a kid,

48:35

my parents instilled,

my parents instilled,

48:37

healthy eating habits because I think that, like, that still kinda fucked with me. Right. Like, eating a lot of bad sugar. What else?

healthy eating habits because I think that, like, that still kinda fucked with me. Right. Like, eating a lot of bad sugar. What else?

48:45

What about the what about the what about the flip side? What's the one thing you're gonna look back and it'll be like, you know,

What about the what about the what about the flip side? What's the one thing you're gonna look back and it'll be like, you know,

48:50

glad

glad

48:51

glad that you you you you lived that way or you did that thing or you you you made those choices? Starting at age twenty, I wrote this down. I said, by thirty, I wanna I wanna have started and started something that will make enough money that when I have children, I won't ever have to worry about how to give them what they need. And also, I'll be able to spend time with my family. Even though I didn't have a family or anything like that, I was like, that's what I think I'm gonna want by the time I'm thirty. So I'm gonna work against that. And I achieve that. And so, I'm most proud that I now can can only worry about the emotional aspects of the family, even though I don't even have a family.

glad that you you you you lived that way or you did that thing or you you you made those choices? Starting at age twenty, I wrote this down. I said, by thirty, I wanna I wanna have started and started something that will make enough money that when I have children, I won't ever have to worry about how to give them what they need. And also, I'll be able to spend time with my family. Even though I didn't have a family or anything like that, I was like, that's what I think I'm gonna want by the time I'm thirty. So I'm gonna work against that. And I achieve that. And so, I'm most proud that I now can can only worry about the emotional aspects of the family, even though I don't even have a family.

49:28

Right. Okay. I'm most proud. I got that problem out of the way.

Right. Okay. I'm most proud. I got that problem out of the way.

49:31

The the the financial problem. What do you think of that question? Is this, is it a good question or is it kind of a It's a really good question. I I have actually changed it around. I ask myself this all the time. Well, it's quite similar. I go I I think, like, what can I do today that will make my future self proud and not regretful?

The the the financial problem. What do you think of that question? Is this, is it a good question or is it kind of a It's a really good question. I I have actually changed it around. I ask myself this all the time. Well, it's quite similar. I go I I think, like, what can I do today that will make my future self proud and not regretful?

49:48

Right. And so it won't affect myself for. And and and I say ten years, but I would actually change it to six months.

Right. And so it won't affect myself for. And and and I say ten years, but I would actually change it to six months.

49:55

Because oftentimes,

Because oftentimes,

49:56

how many times and the other question I ask myself is, in six months, will you wish that you have done this or wish that you had started trying to do blank? So it's like losing weight, exercising is a really good one. In six months, will you look back at yourself and be like, fuck. I wish I already had started learning how to speak Spanish. Wish I already would have read these books. I wish I already would have done this. So just fucking do it. Make your future self proud. So,

how many times and the other question I ask myself is, in six months, will you wish that you have done this or wish that you had started trying to do blank? So it's like losing weight, exercising is a really good one. In six months, will you look back at yourself and be like, fuck. I wish I already had started learning how to speak Spanish. Wish I already would have read these books. I wish I already would have done this. So just fucking do it. Make your future self proud. So,

50:21

that's question I asked. I think it's a great question. And what what was your answer? What what do you regret and what are you proud of?

that's question I asked. I think it's a great question. And what what was your answer? What what do you regret and what are you proud of?

50:27

So I had trouble with the regret side thinking about it. And I was like, okay.

So I had trouble with the regret side thinking about it. And I was like, okay.

50:32

I went through some I said, okay. I couldn't think of an easy answer. So I said, okay. What happens when you can't think of the answer right away?

I went through some I said, okay. I couldn't think of an easy answer. So I said, okay. What happens when you can't think of the answer right away?

50:37

You

You

50:39

you just start throwing out. What might it be? Right? So that it doesn't have to be this, but what what even comes to mind? And so I was like, oh, will I regret kinda like spending too much time working? Okay. It's possible.

you just start throwing out. What might it be? Right? So that it doesn't have to be this, but what what even comes to mind? And so I was like, oh, will I regret kinda like spending too much time working? Okay. It's possible.

50:50

Is it No. I don't think so. I mean, I think you gotta you're you're pretty healthy with that. You worked really hard when you were single or not married.

Is it No. I don't think so. I mean, I think you gotta you're you're pretty healthy with that. You worked really hard when you were single or not married.

50:57

Yeah. I worked, like, three times harder than I work now. So it's something that made that shift well, as, like, will I regret,

Yeah. I worked, like, three times harder than I work now. So it's something that made that shift well, as, like, will I regret,

51:03

like, working on the wrong things? Like, you just worked on this, like, like, right now, I'm building this DTC business. It's like, well, like, you know, this this is frankly, this is a business that's meant to make money. It's not like,

like, working on the wrong things? Like, you just worked on this, like, like, right now, I'm building this DTC business. It's like, well, like, you know, this this is frankly, this is a business that's meant to make money. It's not like,

51:14

the joy of my life. Like, this podcast is more like the joy. Right? This is the fun, and it's building up into something that's big, but, like,

the joy of my life. Like, this podcast is more like the joy. Right? This is the fun, and it's building up into something that's big, but, like,

51:21

the business I'm doing is I'm doing it as a business. So maybe I'll say, why didn't I go try to, like, change the world in some bigger way? Maybe I'll say that. I started brainstorming these. And what I realized was that

the business I'm doing is I'm doing it as a business. So maybe I'll say, why didn't I go try to, like, change the world in some bigger way? Maybe I'll say that. I started brainstorming these. And what I realized was that

51:31

The only things I think I'm gonna regret are either gonna be health related.

The only things I think I'm gonna regret are either gonna be health related.

51:35

But even then, when I by the time I'm ninety, I don't know how much I'm gonna care about that. If I, you know, if I got to ninety, so it's a difficult work. But I think if I asked that question for, like, fifty or sixty, I would say, definitely one of the top answers would be taking care of my health better.

But even then, when I by the time I'm ninety, I don't know how much I'm gonna care about that. If I, you know, if I got to ninety, so it's a difficult work. But I think if I asked that question for, like, fifty or sixty, I would say, definitely one of the top answers would be taking care of my health better.

51:49

You know, just just prioritizing that number one.

You know, just just prioritizing that number one.

51:52

Number two was like any

Number two was like any

51:54

when you're I think when you're ninety, you're short on time. You'll probably I'll probably look back and think, fuck. I pissed away a bunch of time on the wrong stuff. And so I that's what I that's the second category is, like, where am I pissing away time that when I look back, I'm gonna say, oh, I can't believe I wasted those precious years on on the wrong stuff or on the wrong things, caring about the wrong things, or even in the moment, focusing on the wrong things. The last one is relationships. It's like, I think ultimately. So my answer that I came came to in the end was I'll probably regret not having more kids. Because I think the older I get, the more joy I'm gonna like, the most, like, the most value and joy in my life is just gonna come from my kids.

when you're I think when you're ninety, you're short on time. You'll probably I'll probably look back and think, fuck. I pissed away a bunch of time on the wrong stuff. And so I that's what I that's the second category is, like, where am I pissing away time that when I look back, I'm gonna say, oh, I can't believe I wasted those precious years on on the wrong stuff or on the wrong things, caring about the wrong things, or even in the moment, focusing on the wrong things. The last one is relationships. It's like, I think ultimately. So my answer that I came came to in the end was I'll probably regret not having more kids. Because I think the older I get, the more joy I'm gonna like, the most, like, the most value and joy in my life is just gonna come from my kids.

52:30

And I know right now, it feels like Oh, my god. I can't I couldn't I have two. I couldn't possibly have another because What? Why? It's already so hard with two. How how's your wife?

And I know right now, it feels like Oh, my god. I can't I couldn't I have two. I couldn't possibly have another because What? Why? It's already so hard with two. How how's your wife?

52:40

She's young. She's thirty It's not the it's not the biological clock. It's like the workload. It's like, oh my god. Like, how am I how do I have another kid with these two kids with the business stuff, with the podcast, with the ten things that I do, you know? And in two years, you can.

She's young. She's thirty It's not the it's not the biological clock. It's like the workload. It's like, oh my god. Like, how am I how do I have another kid with these two kids with the business stuff, with the podcast, with the ten things that I do, you know? And in two years, you can.

52:56

Sure. You're you're I'm not saying it don't. I guess what I'm saying is I think that's the one thing if I look back, I'm probably gonna wish I had more kids because it's probably gonna be from age sixty five to ninety. It's probably gonna be the number one thing. Number one source of fun in my life is gonna be my kid slash kid. I think you should, you should dress it. I told Sarah at one five. And so we froze our embryos. Listen to this. We froze our embryos, and I've got six kids. The reason

Sure. You're you're I'm not saying it don't. I guess what I'm saying is I think that's the one thing if I look back, I'm probably gonna wish I had more kids because it's probably gonna be from age sixty five to ninety. It's probably gonna be the number one thing. Number one source of fun in my life is gonna be my kid slash kid. I think you should, you should dress it. I told Sarah at one five. And so we froze our embryos. Listen to this. We froze our embryos, and I've got six kids. The reason

53:19

I don't want I've got Sarah's got the Sarah Sarah got this thing. Sarah's got this thing.

I don't want I've got Sarah's got the Sarah Sarah got this thing. Sarah's got this thing.

53:23

There's just a net genetic component that we made sure we didn't wanna pass on so the kids were healthy.

There's just a net genetic component that we made sure we didn't wanna pass on so the kids were healthy.

53:29

And,

And,

53:30

I got five kids,

I got five kids,

53:32

all girls.

all girls.

53:33

And so,

And so,

53:35

I'm asking her if we can go and do it do it again because I would like to have two boys, two girls.

I'm asking her if we can go and do it do it again because I would like to have two boys, two girls.

53:40

Right. And so I've got five kids waiting for me, but they're all girls. So anyway,

Right. And so I've got five kids waiting for me, but they're all girls. So anyway,

53:45

I actually think that that's a good one. I asked my Twitter following How many of you,

I actually think that that's a good one. I asked my Twitter following How many of you,

53:50

how do you feel about kids and age? And

how do you feel about kids and age? And

53:53

you almost unanimously, the people who had so this is like a bias survey. Right? So it's like What do you mean? How do you think about kids in age? What does that mean? I forget well, I forget the exact way that I asked it, but I said, do you wish that you'd had kids sooner or later in life? Okay. Gotcha. And, and, of course, like, there's, like, a bias here of, like, people who are already bought into one category will likely answer and support that category or support that decision. But almost unanimously, I feel like the answer was I wish I had my kids sooner in life. And that actually shocked me because particularly in New York Silicon Valley, LA with the coastal bigger cities. It's actually versus like Missouri where I'm from. It's actually more normal to get married and have kids at twenty one, twenty two, twenty three, whereas on the coast, coast, it's like thirty one thirty two thirty three. And you're constantly told, you know, just wait. Just wait. Even, like, Andrew Wilkins had told me a couple of my friends told me, and I guess you're you you have to sound like you could actually give your opinion. Most everyone said, I wish I had kids sooner. And one guy actually changed my perspective on thing. He I go, why why do you think that? He goes, because now I'm just gonna die sooner, and I wish I could have spent more time with him. Yeah. I I don't I don't know the answer. I think whatever I I think it it works either way. It's not really I don't really I don't really think there's a right answer there, but,

you almost unanimously, the people who had so this is like a bias survey. Right? So it's like What do you mean? How do you think about kids in age? What does that mean? I forget well, I forget the exact way that I asked it, but I said, do you wish that you'd had kids sooner or later in life? Okay. Gotcha. And, and, of course, like, there's, like, a bias here of, like, people who are already bought into one category will likely answer and support that category or support that decision. But almost unanimously, I feel like the answer was I wish I had my kids sooner in life. And that actually shocked me because particularly in New York Silicon Valley, LA with the coastal bigger cities. It's actually versus like Missouri where I'm from. It's actually more normal to get married and have kids at twenty one, twenty two, twenty three, whereas on the coast, coast, it's like thirty one thirty two thirty three. And you're constantly told, you know, just wait. Just wait. Even, like, Andrew Wilkins had told me a couple of my friends told me, and I guess you're you you have to sound like you could actually give your opinion. Most everyone said, I wish I had kids sooner. And one guy actually changed my perspective on thing. He I go, why why do you think that? He goes, because now I'm just gonna die sooner, and I wish I could have spent more time with him. Yeah. I I don't I don't know the answer. I think whatever I I think it it works either way. It's not really I don't really I don't really think there's a right answer there, but,

55:03

but I I do my kids are great. I think kids are really great. So so I like that question. I like the one you had too. So I guess, like, if I was gonna do I recommend people do this after the podcast. If you if you've listened this far,

but I I do my kids are great. I think kids are really great. So so I like that question. I like the one you had too. So I guess, like, if I was gonna do I recommend people do this after the podcast. If you if you've listened this far,

55:14

I would basically

I would basically

55:16

write down both. I would say what's the thing I'm gonna thank myself for and what's the thing I'm gonna when I'm ninety,

write down both. I would say what's the thing I'm gonna thank myself for and what's the thing I'm gonna when I'm ninety,

55:23

about the way I'm living my life right now, and and if I just project it forward. And then there's the one you said, which is six months from now, was the thing I'm gonna wish I had started doing now or stop doing now. Yeah. Because there's there's a lot. Wish I'd done it then. There's a lot you could do in six months. And now you're not gonna maybe have a life changing thing, but, like, you can lose sixty pounds in six months, maybe. You can,

about the way I'm living my life right now, and and if I just project it forward. And then there's the one you said, which is six months from now, was the thing I'm gonna wish I had started doing now or stop doing now. Yeah. Because there's there's a lot. Wish I'd done it then. There's a lot you could do in six months. And now you're not gonna maybe have a life changing thing, but, like, you can lose sixty pounds in six months, maybe. You can,

55:44

learn a little bit of a language enough to, like, go and speak maybe at a in a different country. And you could read a bunch of books. You can learn a new you could learn how to play the piano in six months. I mean, you could do a lot of, like, interesting stuff. So Yeah. You could go, you know, repair the shitty relationship you have with your dad or whatever. You know, you could do you could do many, many things.

learn a little bit of a language enough to, like, go and speak maybe at a in a different country. And you could read a bunch of books. You can learn a new you could learn how to play the piano in six months. I mean, you could do a lot of, like, interesting stuff. So Yeah. You could go, you know, repair the shitty relationship you have with your dad or whatever. You know, you could do you could do many, many things.

56:02

I guess that that's the other one I thought about for for for the regret is, like,

I guess that that's the other one I thought about for for for the regret is, like,

56:07

not having maybe spent more time or being kinda, like, just, like, nicer to my parents. Like, I know I'm gonna miss them a lot when they're gone. And they're gonna go. Like, it's gonna happen. And

not having maybe spent more time or being kinda, like, just, like, nicer to my parents. Like, I know I'm gonna miss them a lot when they're gone. And they're gonna go. Like, it's gonna happen. And

56:18

once they do, I'm just gonna I I think that's probably gonna be one of the things I'm gonna wish why didn't I

once they do, I'm just gonna I I think that's probably gonna be one of the things I'm gonna wish why didn't I

56:23

Why didn't I, you know, talk to him more or or spend more time or, you know, tell him, you know, thanks, you know, it is something like that is is probably gonna be one of my answers for that. So I'll wrap this I'll wrap this up with a quick story that hopefully will change people's perspective. So do you know who Ramit Sethy is? Satan.

Why didn't I, you know, talk to him more or or spend more time or, you know, tell him, you know, thanks, you know, it is something like that is is probably gonna be one of my answers for that. So I'll wrap this I'll wrap this up with a quick story that hopefully will change people's perspective. So do you know who Ramit Sethy is? Satan.

56:40

He's got this business book business slash book, a huge brand called I will teach you to be rich. He's a good friend of mine. And whenever I have money, like, doubts or questions, I call him, and he kinda, like, so for example, and and he always like, thinks about everything, like, very thoughtfully. And I was talking to him about buying a ring for my wife years ago. And I go, how much should I spend? And he goes,

He's got this business book business slash book, a huge brand called I will teach you to be rich. He's a good friend of mine. And whenever I have money, like, doubts or questions, I call him, and he kinda, like, so for example, and and he always like, thinks about everything, like, very thoughtfully. And I was talking to him about buying a ring for my wife years ago. And I go, how much should I spend? And he goes,

57:03

like, I told him I wanted to spend five thousand dollars, and he was like, no. No. No. No. No. No. And he, like, told me a budget way higher. He goes, trust me. And he explained his reasoning, and I and I listened to him. I went and bought a a ring that was

like, I told him I wanted to spend five thousand dollars, and he was like, no. No. No. No. No. No. And he, like, told me a budget way higher. He goes, trust me. And he explained his reasoning, and I and I listened to him. I went and bought a a ring that was

57:15

I spent twenty seven thousand dollars on the ring, and I didn't have a much money at the time. What was his reasoning though? His reasoning was, like, first of all, it's your wife. Like, whatever she wants, like, what's the point of working hard? It's to make someone like your wife proud and happy. And she's gonna wanna show this off. Just make her happy. Second, if you're gonna be married to her for potentially eighty years, who gives a fuck over twenty grand divided by eighty grand or eighty years? Eighty years.

I spent twenty seven thousand dollars on the ring, and I didn't have a much money at the time. What was his reasoning though? His reasoning was, like, first of all, it's your wife. Like, whatever she wants, like, what's the point of working hard? It's to make someone like your wife proud and happy. And she's gonna wanna show this off. Just make her happy. Second, if you're gonna be married to her for potentially eighty years, who gives a fuck over twenty grand divided by eighty grand or eighty years? Eighty years.

57:39

And he goes, just don't be cheap on the stuff that actually matters. Probably really matters to her. Now some people, it doesn't matter. But then the second thing was I called Ramit, and I go, Hey, Ramit, you took your family to Europe one time, to Italy. He goes, yeah.

And he goes, just don't be cheap on the stuff that actually matters. Probably really matters to her. Now some people, it doesn't matter. But then the second thing was I called Ramit, and I go, Hey, Ramit, you took your family to Europe one time, to Italy. He goes, yeah.

57:53

You want me to plan yours for you? And I go, well, yeah, but what do you mean? And he goes, well, like, I love doing this, and I'll plan yours for you, but I only have one rule. I said, what? He goes, I'll plan it for you, but you have to have an unlimited budget. I was like, what the hell? He goes, dude, the whole point of traveling with your family, like, You're very so I'm taking my mom and dad and my wife to Italy. My parents have really never been out of the country other than one time to visit me in Australia.

You want me to plan yours for you? And I go, well, yeah, but what do you mean? And he goes, well, like, I love doing this, and I'll plan yours for you, but I only have one rule. I said, what? He goes, I'll plan it for you, but you have to have an unlimited budget. I was like, what the hell? He goes, dude, the whole point of traveling with your family, like, You're very so I'm taking my mom and dad and my wife to Italy. My parents have really never been out of the country other than one time to visit me in Australia.

58:14

And he goes, I'm gonna you gotta give them an unlimited budget. I was like, dude, I was gonna spend, like, fifteen thousand maybe. And he goes, no. No. No. No. No. We're gonna spend fifty at least. And I was like, that's so much money. He goes, dude, you're never gonna go out of the country again with your family. And I've done it before, like, one time, it's the one thing that they will never stop talking about. And I don't care if I only had a hundred thousand. I'm spending fifty thousand because this is the whole point of working really, really hard is spending my money on stuff that will make my family happy, and they'll talk about forever.

And he goes, I'm gonna you gotta give them an unlimited budget. I was like, dude, I was gonna spend, like, fifteen thousand maybe. And he goes, no. No. No. No. No. We're gonna spend fifty at least. And I was like, that's so much money. He goes, dude, you're never gonna go out of the country again with your family. And I've done it before, like, one time, it's the one thing that they will never stop talking about. And I don't care if I only had a hundred thousand. I'm spending fifty thousand because this is the whole point of working really, really hard is spending my money on stuff that will make my family happy, and they'll talk about forever.

58:43

And I was like, you're right. I need to equip me at Cheapskate. I'm gonna just put it. So I I bought my mom a dad first class. They've never been first class. First class tickets to Europe.

And I was like, you're right. I need to equip me at Cheapskate. I'm gonna just put it. So I I bought my mom a dad first class. They've never been first class. First class tickets to Europe.

58:52

We're gonna, like, have a great time, and it kind of changed my perspective on spending and and being tight. So that's my quick little story. That's amazing. I love it. Alright. We should we should end on that. Alright. Good up. So, Dan, what do you think? This was good. I'll give you guys a nine and a half.

We're gonna, like, have a great time, and it kind of changed my perspective on spending and and being tight. So that's my quick little story. That's amazing. I love it. Alright. We should we should end on that. Alright. Good up. So, Dan, what do you think? This was good. I'll give you guys a nine and a half.

59:05

No. Okay. Good. I'll take that.

No. Okay. Good. I'll take that.

59:08

Last one was an eight, but

Last one was an eight, but

59:10

or an eight and a half.

or an eight and a half.

59:12

Alright. The episode. Uh-huh.

Alright. The episode. Uh-huh.

59:16

Yeah.

Yeah.

59:18

I feel like I could rule the word I know I could be what I want to.

I feel like I could rule the word I know I could be what I want to.

59:23

I put my all in it like a day's off on a road. Let's travel never looking back.

I put my all in it like a day's off on a road. Let's travel never looking back.

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