00:00

Hey, I've got a white male six foot three. He's got a crowbar, and I have, and he's trying to break into this building. Here's the address. I've just given them a description of the suspect a description of the crime and the existence of weapons. Every single police department in the nation, that's what their dispatch is designed to do. And then he just described the same at his own house, practicing crowbar combat. I know

Hey, I've got a white male six foot three. He's got a crowbar, and I have, and he's trying to break into this building. Here's the address. I've just given them a description of the suspect a description of the crime and the existence of weapons. Every single police department in the nation, that's what their dispatch is designed to do. And then he just described the same at his own house, practicing crowbar combat. I know

00:28

I feel like I could really Hey.

I feel like I could really Hey.

00:30

Your thing looks pretty good.

Your thing looks pretty good.

00:32

Pretty good. No. I think it looks pretty good. I look I look fucking fantastic. You look fantastic. This is the best. This is the best I've ever looked. If I look in a mirror, I'd never seen this coming back. So whatever this camera is doing for me,

Pretty good. No. I think it looks pretty good. I look I look fucking fantastic. You look fantastic. This is the best. This is the best I've ever looked. If I look in a mirror, I'd never seen this coming back. So whatever this camera is doing for me,

00:45

this is just know if you're watching this, I'm uglier than this looks right now. So what do you think I think I'm uglier than this looks? I think you kind of look celebrity ish. Like you got cool hair. Great. You got a cool beard. I think you look I think you look like a I think you look cooler than you've ever looked.

this is just know if you're watching this, I'm uglier than this looks right now. So what do you think I think I'm uglier than this looks? I think you kind of look celebrity ish. Like you got cool hair. Great. You got a cool beard. I think you look I think you look like a I think you look cooler than you've ever looked.

01:00

Thank you. That's how I feel. I feel cool. And I think I need a tattoo or something. I'm just like, now I'm trying to triple down on the celebrity status that I I see. No. I I think you look wonderful.

Thank you. That's how I feel. I feel cool. And I think I need a tattoo or something. I'm just like, now I'm trying to triple down on the celebrity status that I I see. No. I I think you look wonderful.

01:11

Two things. First, today, I wanna talk about paid communities a lot. Before we get into that, the second thing is what I wanna tell you last night,

Two things. First, today, I wanna talk about paid communities a lot. Before we get into that, the second thing is what I wanna tell you last night,

01:19

my wife, Sarah, goes good night, Sean.

my wife, Sarah, goes good night, Sean.

01:24

Because

Because

01:26

everyone's been saying that, dude, they say it in such a mean way. Was she trolling or it was in an accident? Is trolling because

everyone's been saying that, dude, they say it in such a mean way. Was she trolling or it was in an accident? Is trolling because

01:34

someone tweeted like, well, we think that you are Sean and Sean do because Indian guys typically have high pitched nerdy voice and

someone tweeted like, well, we think that you are Sean and Sean do because Indian guys typically have high pitched nerdy voice and

01:41

white guys like you have like low pitched alpha voice.

white guys like you have like low pitched alpha voice.

01:46

It turns out Sean's the one with the alpha voice and I'm like, fuck.

It turns out Sean's the one with the alpha voice and I'm like, fuck.

01:50

So she called me.

So she called me.

01:53

Thanks. Oh, that's amazing. I hope you guys were doing some great things while she called you Sean. That was awesome. Yeah. Well,

Thanks. Oh, that's amazing. I hope you guys were doing some great things while she called you Sean. That was awesome. Yeah. Well,

02:01

she burned me good. But, let's get right in. Do you wanna get you wanna talk about paid meetings? I did a lot of research because this interests me right now. Okay. Let's do it.

she burned me good. But, let's get right in. Do you wanna get you wanna talk about paid meetings? I did a lot of research because this interests me right now. Okay. Let's do it.

02:09

Okay.

Okay.

02:10

So paid communities interest me because I came across this thing called Tiger twenty one and

So paid communities interest me because I came across this thing called Tiger twenty one and

02:15

this sounds like lame that I'm bringing this up now after selling the company, but I've been interested in this for for years. Do you know what Tiger twenty one is?

this sounds like lame that I'm bringing this up now after selling the company, but I've been interested in this for for years. Do you know what Tiger twenty one is?

02:23

I've heard about it. What I know about it is

I've heard about it. What I know about it is

02:26

It's kind of like

It's kind of like

02:28

a a mastermind peer group thing, but it's for a certain wealth level. I don't know if there is a I don't know if there's an actual cutoff, but it's supposed to be for wealthier. And I think it's mostly older people.

a a mastermind peer group thing, but it's for a certain wealth level. I don't know if there is a I don't know if there's an actual cutoff, but it's supposed to be for wealthier. And I think it's mostly older people.

02:37

And, we have a couple of friends who are in it. So I I texted one of them today about it. So I got a little bit of info, but tell me what I missed. What do you know about it? Okay. So Tiger twenty one,

And, we have a couple of friends who are in it. So I I texted one of them today about it. So I got a little bit of info, but tell me what I missed. What do you know about it? Okay. So Tiger twenty one,

02:47

Google it. I don't know the URL. Maybe dot maybe it's just that dot com. But basically it's a peer group where you have to have at least ten million dollars of investable assets in order to join. It's very expensive. It's thirty thousand dollars a year. I wouldn't call it a math mastermind because mastermind has a certain connotation, but yeah, it kind of is that.

Google it. I don't know the URL. Maybe dot maybe it's just that dot com. But basically it's a peer group where you have to have at least ten million dollars of investable assets in order to join. It's very expensive. It's thirty thousand dollars a year. I wouldn't call it a math mastermind because mastermind has a certain connotation, but yeah, it kind of is that.

03:07

I logged on to the site. I'm not a member, but I use a friend's log in to check it out. And there's,

I logged on to the site. I'm not a member, but I use a friend's log in to check it out. And there's,

03:13

at least eight hundred and fifty members according to the what I saw and according to their site. So what's that map? Twenty four million dollars a year in revenue.

at least eight hundred and fifty members according to the what I saw and according to their site. So what's that map? Twenty four million dollars a year in revenue.

03:22

They have local chapters that meet up.

They have local chapters that meet up.

03:26

I guess now digitally

I guess now digitally

03:27

and they do things like they share one another's portfolio and you have to defend your portfolio. And so it's basically rooted in rich people talking about rich people stuff mainly being investing, but I think it turns into a little bit of therapy every once in a while, like a lot of groups do. But what did your buddy say?

and they do things like they share one another's portfolio and you have to defend your portfolio. And so it's basically rooted in rich people talking about rich people stuff mainly being investing, but I think it turns into a little bit of therapy every once in a while, like a lot of groups do. But what did your buddy say?

03:44

Alright. So I texted,

Alright. So I texted,

03:45

our mutual friend, Keith.

our mutual friend, Keith.

03:48

And he's he's,

And he's he's,

03:50

he's a real estate guy. He's been on the pod. You can go listen to Keith's episode.

he's a real estate guy. He's been on the pod. You can go listen to Keith's episode.

03:54

And Keith's a good dude. And he goes, I go, you're entire twenty one. Right? And he goes, yes.

And Keith's a good dude. And he goes, I go, you're entire twenty one. Right? And he goes, yes.

03:59

What's up? And I basically asked him, what do you think about it? He's like, it's an interesting group. It's because it's all about investing, preserving wealth.

What's up? And I basically asked him, what do you think about it? He's like, it's an interesting group. It's because it's all about investing, preserving wealth.

04:07

It's mainly for older people.

It's mainly for older people.

04:09

And,

And,

04:10

He goes, the typical meeting goes four hours.

He goes, the typical meeting goes four hours.

04:13

You do, like you said, a portfolio defense where you talk about what you're holding and why and other people get interested in it. And sometimes there's speakers.

You do, like you said, a portfolio defense where you talk about what you're holding and why and other people get interested in it. And sometimes there's speakers.

04:22

Sometimes it's sometimes it's external speaker. Sometimes it's somebody from the group who speaks. And there's, like, a moderator. And they also do, like, events, because if you go to the website, you could see, like, they hosted a tiger twenty one event at magic Johnson's house. And so they're definitely trying to build this kind of like who's who network, this sort of like

Sometimes it's sometimes it's external speaker. Sometimes it's somebody from the group who speaks. And there's, like, a moderator. And they also do, like, events, because if you go to the website, you could see, like, they hosted a tiger twenty one event at magic Johnson's house. And so they're definitely trying to build this kind of like who's who network, this sort of like

04:40

Soho Club Soho House vibe,

Soho Club Soho House vibe,

04:42

to the whole thing.

to the whole thing.

04:44

And it,

And it,

04:45

yeah, so they do that. They also, you get like deals. So a friend of mine sent me a deal where they basically, when you're wealthy, you get this thing called umbrella insurance, which pay two grand a year and it's just like general insurance.

yeah, so they do that. They also, you get like deals. So a friend of mine sent me a deal where they basically, when you're wealthy, you get this thing called umbrella insurance, which pay two grand a year and it's just like general insurance.

04:57

And it's based. The the story to tell you is like if you get in the car crash someone googles you, they're gonna see you're rich and they're gonna wanna see you for five million dollars and this protects against all types of stuff. And so they give you a discount on umbrella,

And it's based. The the story to tell you is like if you get in the car crash someone googles you, they're gonna see you're rich and they're gonna wanna see you for five million dollars and this protects against all types of stuff. And so they give you a discount on umbrella,

05:09

insurance.

insurance.

05:10

And so by my calculation, I actually would bet they do thirty to forty million in revenue, and they recently sold to private equity. And so it's a relatively big business. And I actually read about

And so by my calculation, I actually would bet they do thirty to forty million in revenue, and they recently sold to private equity. And so it's a relatively big business. And I actually read about

05:20

read up on it. And someone said, like, there's ninety percent retention rate, which is pretty amazing. I've also been following Reddit,

read up on it. And someone said, like, there's ninety percent retention rate, which is pretty amazing. I've also been following Reddit,

05:26

Fatfire, which is a subreddit similar to this. And it's like tripled over the last year. So this space has got me incredibly interested.

Fatfire, which is a subreddit similar to this. And it's like tripled over the last year. So this space has got me incredibly interested.

05:34

This is just one example of a paid community And so what I wanted to do was go through a few other paid communities that are interesting. I want to explain I'm gonna try to explain why I think they work and then where the opportunity is for other paid communities. So that's all good. Can I start can I start with one opportunity, which is why isn't this just a business model for our podcast?

This is just one example of a paid community And so what I wanted to do was go through a few other paid communities that are interesting. I want to explain I'm gonna try to explain why I think they work and then where the opportunity is for other paid communities. So that's all good. Can I start can I start with one opportunity, which is why isn't this just a business model for our podcast?

05:52

Like, are we starting Tiger twenty one for people that are, you know, that have, let's call it a million dollars of investable assets. So a million dollars of sort of like liquid net worth. That you can go invest into something. And, why don't we start this now? This seems like the perfect thing to do for a podcast like this.

Like, are we starting Tiger twenty one for people that are, you know, that have, let's call it a million dollars of investable assets. So a million dollars of sort of like liquid net worth. That you can go invest into something. And, why don't we start this now? This seems like the perfect thing to do for a podcast like this.

06:09

I think that Probably there should be something like this. I agree. I if you go to the Tiger twenty one website,

I think that Probably there should be something like this. I agree. I if you go to the Tiger twenty one website,

06:15

you'll see like, you know, the type of models that people use on their website is like their ideal customer. And it's like sixty five year old white dudes

you'll see like, you know, the type of models that people use on their website is like their ideal customer. And it's like sixty five year old white dudes

06:23

who own insurance companies that are quite wealthy, but not

who own insurance companies that are quite wealthy, but not

06:27

young or not like our kinda

young or not like our kinda

06:30

crew.

crew.

06:32

So I agree. I think there's something there.

So I agree. I think there's something there.

06:35

Okay. Fair enough. So let's go into it. Alright. So let's talk about where where should we start? I've done a bunch of research. About we talked about the way? Sorry. Sorry. I interrupt you one more time. The thing I just said, by the way, I think it's important.

Okay. Fair enough. So let's go into it. Alright. So let's talk about where where should we start? I've done a bunch of research. About we talked about the way? Sorry. Sorry. I interrupt you one more time. The thing I just said, by the way, I think it's important.

06:48

I said, why isn't that the business model for this podcast? I think way too many podcasts

I said, why isn't that the business model for this podcast? I think way too many podcasts

06:53

try to just do ads. And we've talked in the past about, like, Supercast, which lets you do, like, a paid

try to just do ads. And we've talked in the past about, like, Supercast, which lets you do, like, a paid

07:00

a paid kind of super premium version of it for your hardcore fans who pay you nine bucks a month or five bucks a month or whatever. And,

a paid kind of super premium version of it for your hardcore fans who pay you nine bucks a month or five bucks a month or whatever. And,

07:07

you know, I started a rolling fund largely off of the audience from this thing that said, hey, I've listened to this guy a bunch. I trust him. He's he has a good track record. And so now that rolling fund is four million dollars a year that I get to invest into start ups, that's more value than all of the ad revenue that we had before.

you know, I started a rolling fund largely off of the audience from this thing that said, hey, I've listened to this guy a bunch. I trust him. He's he has a good track record. And so now that rolling fund is four million dollars a year that I get to invest into start ups, that's more value than all of the ad revenue that we had before.

07:26

And so I think that more people should figure out biz business models that are different from the content that they're creating. And so I'm surprised more podcasts don't have Well

And so I think that more people should figure out biz business models that are different from the content that they're creating. And so I'm surprised more podcasts don't have Well

07:36

I agree with you, but we are It is more work. We're in one of the most lucrative niches there is. I mean, like, if you're a comedian. If you're,

I agree with you, but we are It is more work. We're in one of the most lucrative niches there is. I mean, like, if you're a comedian. If you're,

07:46

what's that shit called? The two women who talk about sex all the time. Caller Daddy. Yes.

what's that shit called? The two women who talk about sex all the time. Caller Daddy. Yes.

07:51

Like, that's a little bit different. So how do you make money off that? That's a little bit different. And that's actually what we're gonna talk about with paid community. So let's actually talk about. Let's say and I'm gonna bring that up. So let's talk about what makes them interesting and what makes them not interesting. So to me what makes them interesting is that they can grow pretty quickly. So

Like, that's a little bit different. So how do you make money off that? That's a little bit different. And that's actually what we're gonna talk about with paid community. So let's actually talk about. Let's say and I'm gonna bring that up. So let's talk about what makes them interesting and what makes them not interesting. So to me what makes them interesting is that they can grow pretty quickly. So

08:09

you had a podcast.

you had a podcast.

08:11

You do this four million dollar fund. Now building the audience takes a while, but you turned your fun on and you it was million dollars in a matter of months. Very quickly. So they seem relatively fast to grow. They're really fast if you have an audience compared to like a software company, which could take ten years, I think we definitely could build it in a matter of two or three years. Second, they seem pretty fun to run if the interest of your community is the same interest you have. If you if if you if they don't, then it's definitely not as fun. But it's kind of interesting if you are very interesting if that's what you care about Third, you don't really need a lot of money to start one. You kinda actually need no money. You really could just start with a paid Facebook group.

You do this four million dollar fund. Now building the audience takes a while, but you turned your fun on and you it was million dollars in a matter of months. Very quickly. So they seem relatively fast to grow. They're really fast if you have an audience compared to like a software company, which could take ten years, I think we definitely could build it in a matter of two or three years. Second, they seem pretty fun to run if the interest of your community is the same interest you have. If you if if you if they don't, then it's definitely not as fun. But it's kind of interesting if you are very interesting if that's what you care about Third, you don't really need a lot of money to start one. You kinda actually need no money. You really could just start with a paid Facebook group.

08:50

And you can have a really lean team to do it. And finally, they definitely seem pretty profitable because you can have a lean team. But let's talk about the cons.

And you can have a really lean team to do it. And finally, they definitely seem pretty profitable because you can have a lean team. But let's talk about the cons.

08:59

One,

One,

09:00

and this is what I've learned with our paid stuff and from friends. I think churn could be pretty high. Did you notice that churn was high in any paid community you've been part of? Honestly, the churn was not high in the paid community that I ran.

and this is what I've learned with our paid stuff and from friends. I think churn could be pretty high. Did you notice that churn was high in any paid community you've been part of? Honestly, the churn was not high in the paid community that I ran.

09:14

I don't measure the year.

I don't measure the year.

09:16

Yeah. Yeah. For sure. But that was it was a monthly. It was a monthly fee. So you could churn out monthly. Right? For trends, I think you charge annually. So you don't know your churn until you know, sort of later unless somebody actively cancels.

Yeah. Yeah. For sure. But that was it was a monthly. It was a monthly fee. So you could churn out monthly. Right? For trends, I think you charge annually. So you don't know your churn until you know, sort of later unless somebody actively cancels.

09:27

So it's not like,

So it's not like,

09:29

like enterprise software churn,

like enterprise software churn,

09:31

where it's like a net like a one hundred. Yeah. Negative.

where it's like a net like a one hundred. Yeah. Negative.

09:35

Yeah. So that that I don't think that exists in most communities. By the way, my my paid community just for real numbers, mine was seven percent a month was churning, which is, like, if you just if you're not adding any new members, you know, that doesn't take long for it to go to zero. But I was I think seven percent is one year.

Yeah. So that that I don't think that exists in most communities. By the way, my my paid community just for real numbers, mine was seven percent a month was churning, which is, like, if you just if you're not adding any new members, you know, that doesn't take long for it to go to zero. But I was I think seven percent is one year.

09:51

No. I'll be talking about monthly. I was monthly.

No. I'll be talking about monthly. I was monthly.

09:54

I was churning

I was churning

09:55

seven percent. And so, so, oh, you're saying one year for it to go to zero. I think if you have us, I think if you have a four percent churn that's eighteen months.

seven percent. And so, so, oh, you're saying one year for it to go to zero. I think if you have us, I think if you have a four percent churn that's eighteen months.

10:03

And and so when with including my growth, I think my net churn was, like, one percent. So I think I was adding six percent, and I was losing seven percent basically every month. And, can you share anything about trends? What was the retention like?

And and so when with including my growth, I think my net churn was, like, one percent. So I think I was adding six percent, and I was losing seven percent basically every month. And, can you share anything about trends? What was the retention like?

10:18

Yeah.

Yeah.

10:19

So we had some payment issues when we first launched. So basically, we had some issues,

So we had some payment issues when we first launched. So basically, we had some issues,

10:23

where if someone signs up, on day one. And on day three hundred and sixty six, they get a renewal.

where if someone signs up, on day one. And on day three hundred and sixty six, they get a renewal.

10:29

The credit card statements, there's a lot of the banks will be like, whoa, whoa, whoa. What's this? That's fraud. So we actually had a a big fraud, a problem with banks blocking it, but eighty percent of people, were opted in to,

The credit card statements, there's a lot of the banks will be like, whoa, whoa, whoa. What's this? That's fraud. So we actually had a a big fraud, a problem with banks blocking it, but eighty percent of people, were opted in to,

10:41

renew in the year one or in renew in the year two in our first cohort.

renew in the year one or in renew in the year two in our first cohort.

10:46

Yeah. Ballpark ballpark about eighty percent, which is pretty good.

Yeah. Ballpark ballpark about eighty percent, which is pretty good.

10:50

But

But

10:51

not but like it's hard to get new customers on a consistent basis. Yep.

not but like it's hard to get new customers on a consistent basis. Yep.

10:55

Okay. So, the second thing is a lot of times they don't scale that well. The reason they don't scale that well is if your community is kinda like trends

Okay. So, the second thing is a lot of times they don't scale that well. The reason they don't scale that well is if your community is kinda like trends

11:05

where you value close knit connections or Tiger twenty one,

where you value close knit connections or Tiger twenty one,

11:09

more people makes it actually worse.

more people makes it actually worse.

11:12

Now if your community is content based, which we're gonna talk about in a second, it can actually make it way better.

Now if your community is content based, which we're gonna talk about in a second, it can actually make it way better.

11:18

But a lot of communities like a YPO, like, or,

But a lot of communities like a YPO, like, or,

11:22

like if there's

like if there's

11:23

a hundred and fifty people at your meeting versus five people at your meeting One is worse than the other. Right. Because this the scale gets worse for two reasons. One is exclusivity. So if the reason to be in this group was that it's exclusive, the more people in, the less exclusive it is. Or the if the value is that, oh, I really liked this conversation. This conversation was really really nice, But now you get a noisy room of a thousand people. Well, now the it's just too noisy. I can't keep up with this. I don't know who these people are. Some of these people are saying stupid things. I'm out of here. Right? So That's the two reasons that the scale scalability hurts. Yes. And it can work though because if you're a Reddit, which is a community, not a paid community, but it's a good community,

a hundred and fifty people at your meeting versus five people at your meeting One is worse than the other. Right. Because this the scale gets worse for two reasons. One is exclusivity. So if the reason to be in this group was that it's exclusive, the more people in, the less exclusive it is. Or the if the value is that, oh, I really liked this conversation. This conversation was really really nice, But now you get a noisy room of a thousand people. Well, now the it's just too noisy. I can't keep up with this. I don't know who these people are. Some of these people are saying stupid things. I'm out of here. Right? So That's the two reasons that the scale scalability hurts. Yes. And it can work though because if you're a Reddit, which is a community, not a paid community, but it's a good community,

12:03

you want more. You need more. You need way, way, more people. If you are,

you want more. You need more. You need way, way, more people. If you are,

12:08

quora, you need way more people. If you're some of the other examples that you need, you need way more more people is good, and that's great.

quora, you need way more people. If you're some of the other examples that you need, you need way more more people is good, and that's great.

12:16

But it's not always good to add more people. So

But it's not always good to add more people. So

12:20

I wanna talk about is a few communities that I found that I think are interesting. And then I wanna talk about

I wanna talk about is a few communities that I found that I think are interesting. And then I wanna talk about

12:25

opportunities in the space then finally, we can talk about what I think you need to build a successful community.

opportunities in the space then finally, we can talk about what I think you need to build a successful community.

12:31

So the first one that I discovered, and I've actually brought up here a ton. It's called Aventa. Have you seen Aventa?

So the first one that I discovered, and I've actually brought up here a ton. It's called Aventa. Have you seen Aventa?

12:37

No.

No.

12:38

Okay. So Aventa, I know the first example, it's gonna it's, like, doesn't even entirely apply because I think Aventa is actually a free community. But you need to apply and need or get invited. So it's somewhat similar. But Aventa is a community is a professional group.

Okay. So Aventa, I know the first example, it's gonna it's, like, doesn't even entirely apply because I think Aventa is actually a free community. But you need to apply and need or get invited. So it's somewhat similar. But Aventa is a community is a professional group.

12:52

I believe it has

I believe it has

12:55

eighteen thousand participating

eighteen thousand participating

12:57

members. And it's for executives. Particularly,

members. And it's for executives. Particularly,

12:59

are you on the website right now?

are you on the website right now?

13:01

Now, mine are are notes.

Now, mine are are notes.

13:03

Okay.

Okay.

13:04

Basically, it's for Fortune five hundred or Fortune one hundred people. It's people like the I don't even like, because I've never worked at a company. I don't even understand all these roles. But like a CIO,

Basically, it's for Fortune five hundred or Fortune one hundred people. It's people like the I don't even like, because I've never worked at a company. I don't even understand all these roles. But like a CIO,

13:15

was that a chief information officer?

was that a chief information officer?

13:18

So,

So,

13:19

I said CSO.

I said CSO.

13:20

I'm looking at their website.

I'm looking at their website.

13:23

CISO.

CISO.

13:24

I don't even I don't know what CISO means. Was that cheese information security officer? Yeah. Ciso. Yeah. So these are like

I don't even I don't know what CISO means. Was that cheese information security officer? Yeah. Ciso. Yeah. So these are like

13:32

things that I don't even know. Oh, I guess I have CFO. I know that is chief financial officer. So it's basically ex executive.

things that I don't even know. Oh, I guess I have CFO. I know that is chief financial officer. So it's basically ex executive.

13:39

He's just turned into a a glossary section for Sam to figure out. You know what the HRO is?

He's just turned into a a glossary section for Sam to figure out. You know what the HRO is?

13:46

Yeah. That's basically your HR. The chief chief HR officer, basically. Okay. I guess that one was easy. What a a CDO?

Yeah. That's basically your HR. The chief chief HR officer, basically. Okay. I guess that one was easy. What a a CDO?

13:54

I don't know that one.

I don't know that one.

13:57

Chief data

Chief data

13:59

management officer is because come on. A lot of people aren't gonna know what this is. But it's a big thing. They have eighteen thousand members and check this out.

management officer is because come on. A lot of people aren't gonna know what this is. But it's a big thing. They have eighteen thousand members and check this out.

14:08

They sold

They sold

14:09

in two thousand and sixteen for close to three hundred million was three hundred and seventy five million dollars they sold for, and it was for twelve times profit, which means their profit was twenty three million dollars a year. And almost all of that profit came from sponsorships. And so the way it works is is that, they would get groups of ten or twenty people. They would host a talk.

in two thousand and sixteen for close to three hundred million was three hundred and seventy five million dollars they sold for, and it was for twelve times profit, which means their profit was twenty three million dollars a year. And almost all of that profit came from sponsorships. And so the way it works is is that, they would get groups of ten or twenty people. They would host a talk.

14:29

Like, I think it was mostly an online talks that says, like, how Walmart is gonna handle?

Like, I think it was mostly an online talks that says, like, how Walmart is gonna handle?

14:35

How Walmart is gonna handle? Remote work. Yeah. Remote work. And ten people, like, I'm just gonna guess. What's a fortune five hundred? So, like, the CMO of Northern the the I'm looking at now chief information officer of Northern Trust. I don't know what that is, but it sounds like a huge company.

How Walmart is gonna handle? Remote work. Yeah. Remote work. And ten people, like, I'm just gonna guess. What's a fortune five hundred? So, like, the CMO of Northern the the I'm looking at now chief information officer of Northern Trust. I don't know what that is, but it sounds like a huge company.

14:51

The CIO of,

The CIO of,

14:54

Delta of Chevron, of Nestle's gonna go, which is like only ten people at that talk, but it's ten people who each control twenty thousand people.

Delta of Chevron, of Nestle's gonna go, which is like only ten people at that talk, but it's ten people who each control twenty thousand people.

15:02

And sponsors will pay stupid amounts of money, hundreds of thousands of dollars to reach these people, enough that it makes

And sponsors will pay stupid amounts of money, hundreds of thousands of dollars to reach these people, enough that it makes

15:09

twenty five million dollars a year in profit.

twenty five million dollars a year in profit.

15:13

Very interesting. An interesting community. Again, like Tiger twenty one, if you go to the website, it just kinda looks like pretty old school, mostly

Very interesting. An interesting community. Again, like Tiger twenty one, if you go to the website, it just kinda looks like pretty old school, mostly

15:23

older white people. So who knows if it's if it's hip or or at least like in the know of everything? But where's that? Where's this land with you? Interesting?

older white people. So who knows if it's if it's hip or or at least like in the know of everything? But where's that? Where's this land with you? Interesting?

15:31

It's interesting. But I think, you know, if I'm most people, I'm like, okay, the hard part of this is going and getting the CIO of Nestle or the CMO of Delta to to join some group. How do you do that? And I remember,

It's interesting. But I think, you know, if I'm most people, I'm like, okay, the hard part of this is going and getting the CIO of Nestle or the CMO of Delta to to join some group. How do you do that? And I remember,

15:42

what's the name of the the mastermind group that's the more popular company, not Tiger twenty one, but like the other one we've both studied. I can't remember the name. YTO, young presidential organization. No. No. The the the one that does, like, a hundred million dollars a year.

what's the name of the the mastermind group that's the more popular company, not Tiger twenty one, but like the other one we've both studied. I can't remember the name. YTO, young presidential organization. No. No. The the the one that does, like, a hundred million dollars a year.

15:56

It's a competitor y p o. Yeah. It's a p p. Oh, yeah. Yeah. Yeah. Yeah. Yeah. What's that? I don't remember what that's called. It's up to the c, I think.

It's a competitor y p o. Yeah. It's a p p. Oh, yeah. Yeah. Yeah. Yeah. Yeah. What's that? I don't remember what that's called. It's up to the c, I think.

16:04

Slips my name as well. It slips my brain as well. Vistage. Vistage. Yeah. Vistage. Sorry. Not not not as hard as the yeah. Vistage. So Vistage,

Slips my name as well. It slips my brain as well. Vistage. Vistage. Yeah. Vistage. Sorry. Not not not as hard as the yeah. Vistage. So Vistage,

16:12

does the same thing as as this. I remember getting the phone calls saying,

does the same thing as as this. I remember getting the phone calls saying,

16:16

from some, you know, pick up some random number, and it was, hey, Sean, you know, this is Wendy from Vistage.

from some, you know, pick up some random number, and it was, hey, Sean, you know, this is Wendy from Vistage.

16:23

Okay. Have we have we met?

Okay. Have we have we met?

16:26

Yeah. Actually, I've heard a lot about you.

Yeah. Actually, I've heard a lot about you.

16:29

You're the CEO of monkey in Ferno. Right?

You're the CEO of monkey in Ferno. Right?

16:32

That's right. Again, like, where where do we meet? No. No. See, I'm I'm actually the chapter president for San Francisco for Vistage.

That's right. Again, like, where where do we meet? No. No. See, I'm I'm actually the chapter president for San Francisco for Vistage.

16:40

And, I actually wanna invite you to join our CEO network. We have CEOs from this company, this company, this company,

And, I actually wanna invite you to join our CEO network. We have CEOs from this company, this company, this company,

16:46

and, we just really think you'd be a great fit for for our CEO group. We meet up about once a month in San Francisco.

and, we just really think you'd be a great fit for for our CEO group. We meet up about once a month in San Francisco.

16:52

It's a great time. Blah blah blah.

It's a great time. Blah blah blah.

16:55

Okay. CEO group, you you sound like you know me. You're talking my city. This sounds pretty legit.

Okay. CEO group, you you sound like you know me. You're talking my city. This sounds pretty legit.

17:00

Okay. So what are you asking me for? Yeah. So the membership is twenty thousand dollars a year. And, you and I was like, oh, okay. This is a sales call. Shit.

Okay. So what are you asking me for? Yeah. So the membership is twenty thousand dollars a year. And, you and I was like, oh, okay. This is a sales call. Shit.

17:10

Like, good job. You got forty five seconds into the sales call. And so this is how them and I don't know if it was them exactly, but it was a company just like them, was recruiting

Like, good job. You got forty five seconds into the sales call. And so this is how them and I don't know if it was them exactly, but it was a company just like them, was recruiting

17:19

people. It was just they were just cold calling c level people where they scripts that made you feel like they were calling for you, based on your city and your company name and your role, your job title there. And so I think this is what you would have to do is you'd have to be a pretty badass cold caller,

people. It was just they were just cold calling c level people where they scripts that made you feel like they were calling for you, based on your city and your company name and your role, your job title there. And so I think this is what you would have to do is you'd have to be a pretty badass cold caller,

17:34

and you'd have to figure out how to get this thing going with just enough brand names where this sounds legitimate.

and you'd have to figure out how to get this thing going with just enough brand names where this sounds legitimate.

17:40

I look, I host an event called Husslkhan. I've, over the years, I've probably had a hundred and fifty speakers,

I look, I host an event called Husslkhan. I've, over the years, I've probably had a hundred and fifty speakers,

17:47

tens of thousands of attendees.

tens of thousands of attendees.

17:50

When I started it, I didn't know any of these people. I cold emailed them and there's a way to play it off that it's cool to be part of.

When I started it, I didn't know any of these people. I cold emailed them and there's a way to play it off that it's cool to be part of.

17:57

There's a way to get customers. I think that's a little bit better cold calling. And now I think cold calling cold emailing like that should exist and you should do that. I think there's a few different ways

There's a way to get customers. I think that's a little bit better cold calling. And now I think cold calling cold emailing like that should exist and you should do that. I think there's a few different ways

18:06

like having a podcast

like having a podcast

18:08

and there's a few interesting ways to do it.

and there's a few interesting ways to do it.

18:11

But nonetheless, I think it's an interesting community. The second one that I wanna bring up And I got hold of their deck,

But nonetheless, I think it's an interesting community. The second one that I wanna bring up And I got hold of their deck,

18:18

a year ago, and I could have invested into it. And I skipped it, attached. And I think that might have been a mistake, but it's called soul savvy. Have you heard of soul savvy?

a year ago, and I could have invested into it. And I skipped it, attached. And I think that might have been a mistake, but it's called soul savvy. Have you heard of soul savvy?

18:27

It's like a shoe thing?

It's like a shoe thing?

18:29

Yeah. It's pretty interesting. Sneaker head lover community, something like that. Yeah. So it costs thirty three dollars a month. And you basically when when I was got their deck, it was basically just a slack group. That's all it was. And I don't know if that's what it is anymore, but there's a lot of kids probably grown people as well who are

Yeah. It's pretty interesting. Sneaker head lover community, something like that. Yeah. So it costs thirty three dollars a month. And you basically when when I was got their deck, it was basically just a slack group. That's all it was. And I don't know if that's what it is anymore, but there's a lot of kids probably grown people as well who are

18:49

wanna get insider tips on when a certain drop of a shoe is and they somehow game the system, like it's what it's called cook groups. So there's these like roof where they team up and somehow I I don't know anything about the space, but they somehow get insider information on when a drop is gonna happen and they and they collaborate and scheme together on how they can get access to these certain shoes. Now what soul savvy is doing is they started with shoes. It was just a slack group, which I think is stupid by the way. I think if you're building one of these on a slack group, that's not the right move. But they get they get because they have a group of, I think they have five thousand members now. So that's a hundred and sixty thousand MRR.

wanna get insider tips on when a certain drop of a shoe is and they somehow game the system, like it's what it's called cook groups. So there's these like roof where they team up and somehow I I don't know anything about the space, but they somehow get insider information on when a drop is gonna happen and they and they collaborate and scheme together on how they can get access to these certain shoes. Now what soul savvy is doing is they started with shoes. It was just a slack group, which I think is stupid by the way. I think if you're building one of these on a slack group, that's not the right move. But they get they get because they have a group of, I think they have five thousand members now. So that's a hundred and sixty thousand MRR.

19:25

Because they have this contingency of five thousand, like, really big shoe fanatics, they can probably give them special access to x, y, and z. They can do interviews with special people It's kind of interesting. They raised two million dollars,

Because they have this contingency of five thousand, like, really big shoe fanatics, they can probably give them special access to x, y, and z. They can do interviews with special people It's kind of interesting. They raised two million dollars,

19:36

recently. They say that they're adding four hundred

recently. They say that they're adding four hundred

19:39

people to their wait list a day. I don't know if that's true. But

people to their wait list a day. I don't know if that's true. But

19:45

It's an interesting it's an interesting space nonetheless. What do you think of that?

It's an interesting it's an interesting space nonetheless. What do you think of that?

19:50

I think you did good by passing on it. I think it's a cool business for the person who owns it. It's definitely not a

I think you did good by passing on it. I think it's a cool business for the person who owns it. It's definitely not a

19:56

as constructor right now that I don't see how that becomes a

as constructor right now that I don't see how that becomes a

20:00

super large business worth investing in. Worth than why they need two million dollars and how they're gonna turn that into, you know, a two hundred million dollar plus company. I don't really see that because like we said,

super large business worth investing in. Worth than why they need two million dollars and how they're gonna turn that into, you know, a two hundred million dollar plus company. I don't really see that because like we said,

20:10

communities themselves, these, you know, these chat groups don't scale. And,

communities themselves, these, you know, these chat groups don't scale. And,

20:15

you know, you're looking for diehards who are gonna pay you're paying thirty three dollars a month, right, like, you know, that's more than it's like you're providing more value than Amazon Prime. You know what I mean? Like, that's double that's triple the price of Amazon Prime. And so,

you know, you're looking for diehards who are gonna pay you're paying thirty three dollars a month, right, like, you know, that's more than it's like you're providing more value than Amazon Prime. You know what I mean? Like, that's double that's triple the price of Amazon Prime. And so,

20:30

you know, you really have your yeah. The the hard cores are gonna go for it. But also the more people you let in, then the more people who all have access to the same information, the same tips, the same drops that they're trying to go by, the harder it gets for you to actually go buy anything that's valuable. So I don't really see how this becomes a big, big

you know, you really have your yeah. The the hard cores are gonna go for it. But also the more people you let in, then the more people who all have access to the same information, the same tips, the same drops that they're trying to go by, the harder it gets for you to actually go buy anything that's valuable. So I don't really see how this becomes a big, big

20:48

venture scale business. But I think it's a great idea for somebody who's a big shoe fanatic to create a community like this. I think that's an awesome lifestyle business to to own. And,

venture scale business. But I think it's a great idea for somebody who's a big shoe fanatic to create a community like this. I think that's an awesome lifestyle business to to own. And,

20:58

Like, if that's your thing, that's great. I love it.

Like, if that's your thing, that's great. I love it.

21:01

I agree with you. So let's talk about three ideas. Can can I give you can I give you two characteristics? I think make it work. One is high passion.

I agree with you. So let's talk about three ideas. Can can I give you can I give you two characteristics? I think make it work. One is high passion.

21:08

And then the second one is the ability to make money on the other side. So this happens a lot with stock trading groups So,

And then the second one is the ability to make money on the other side. So this happens a lot with stock trading groups So,

21:15

there are a bunch of stock chip groups out there where people are looking for additional information, and they wanna be in a a group where the crowd is moving a certain direction.

there are a bunch of stock chip groups out there where people are looking for additional information, and they wanna be in a a group where the crowd is moving a certain direction.

21:25

You have this for sneaker heads. You have this for NFTs right now, collectibles.

You have this for sneaker heads. You have this for NFTs right now, collectibles.

21:30

So so the key characteristic is it's not just, like, I'm a big fan of the, you know, the Golden State Warriors. So I'm gonna join this paid community for them. Typically, that doesn't work as well as

So so the key characteristic is it's not just, like, I'm a big fan of the, you know, the Golden State Warriors. So I'm gonna join this paid community for them. Typically, that doesn't work as well as

21:41

If I join this group, I'm gonna get tools that were gonna help me make more money. So it's a very simple money and money out calculation for people. And I think that's why it works for sneaker heads and it works for trading cards, and it works for crypto, but it doesn't work as well for, like, you know, people who just love gossip girl. Yes. So there's a few ways I think that if you're gonna build this, you you gotta think about the first is the amount of money that your company's gonna make is exactly what you said, which is it's directly in proportion to the amount of revenue that the uh-uh attention you've ever can make back. So for example, if you are enthusiastic as RC cars.

If I join this group, I'm gonna get tools that were gonna help me make more money. So it's a very simple money and money out calculation for people. And I think that's why it works for sneaker heads and it works for trading cards, and it works for crypto, but it doesn't work as well for, like, you know, people who just love gossip girl. Yes. So there's a few ways I think that if you're gonna build this, you you gotta think about the first is the amount of money that your company's gonna make is exactly what you said, which is it's directly in proportion to the amount of revenue that the uh-uh attention you've ever can make back. So for example, if you are enthusiastic as RC cars.

22:20

Well, the equation here is how much revenue the attendee or member is gonna make times, how many there are? So members of people who like RC cars,

Well, the equation here is how much revenue the attendee or member is gonna make times, how many there are? So members of people who like RC cars,

22:29

I have no idea. I just made that up, but there's probably not that many of them. And because it's like a hobby that you don't really make any money from, you probably cannot charge a lot for it. So that, like, probably won't be massive, but not, I mean, maybe you should do it, but that doesn't mean it's gonna be actually that big. So that's the math that you have to do, which is how much revenue is the member gonna make and how many of those potential members are there Right? Or or the one, like you said, with Tiger twenty one. So Tiger twenty one is actually like that. Right? When you when you go and you hear somebody's portfolio, you're gonna get investment ideas. And even a single investment idea, a single, like, improvement to your portfolio,

I have no idea. I just made that up, but there's probably not that many of them. And because it's like a hobby that you don't really make any money from, you probably cannot charge a lot for it. So that, like, probably won't be massive, but not, I mean, maybe you should do it, but that doesn't mean it's gonna be actually that big. So that's the math that you have to do, which is how much revenue is the member gonna make and how many of those potential members are there Right? Or or the one, like you said, with Tiger twenty one. So Tiger twenty one is actually like that. Right? When you when you go and you hear somebody's portfolio, you're gonna get investment ideas. And even a single investment idea, a single, like, improvement to your portfolio,

23:05

if you have over ten million dollars in investable assets,

if you have over ten million dollars in investable assets,

23:08

one good idea is gonna more than pay for the thirty thousand dollar in your membership, excluding the friends you'll make and the deals you'll do together and that real estate thing you'll buy together and all that good stuff. So excluding all that. Now on the other hand, if you're looking at something like,

one good idea is gonna more than pay for the thirty thousand dollar in your membership, excluding the friends you'll make and the deals you'll do together and that real estate thing you'll buy together and all that good stuff. So excluding all that. Now on the other hand, if you're looking at something like,

23:23

the, Aventa or whatever where it's like what is the CMO of Nestle gonna do when she meets the CMO of Delta?

the, Aventa or whatever where it's like what is the CMO of Nestle gonna do when she meets the CMO of Delta?

23:30

Like, they're not gonna directly get revenue out of it. I don't think that's why. I think it's like

Like, they're not gonna directly get revenue out of it. I don't think that's why. I think it's like

23:36

How hard were how hard is it to accumulate this group of people in a room? So if it's really hard to reach these people, these are all high value people, then it's the membership is worth the value of the people in the group. So if it's just a bunch of sneaker head buyers, each individual member is bringing zero, like, clout to the table, But if it's CMOs of different companies, then it's about how much clout do they each bring to the table? That's the value, not so much how much revenue they're gonna make.

How hard were how hard is it to accumulate this group of people in a room? So if it's really hard to reach these people, these are all high value people, then it's the membership is worth the value of the people in the group. So if it's just a bunch of sneaker head buyers, each individual member is bringing zero, like, clout to the table, But if it's CMOs of different companies, then it's about how much clout do they each bring to the table? That's the value, not so much how much revenue they're gonna make.

24:01

Yes. And so let's talk about three groups that I have that I think this could work for. So if you're gonna start a pay community, I'm gonna start with the bottom one or I actually think it's the best one, but it's bottom one on my list.

Yes. And so let's talk about three groups that I have that I think this could work for. So if you're gonna start a pay community, I'm gonna start with the bottom one or I actually think it's the best one, but it's bottom one on my list.

24:12

Nurses. We've talked about nurses a ton.

Nurses. We've talked about nurses a ton.

24:14

It's an interesting demographic.

It's an interesting demographic.

24:16

I think nurses are kinda cool for this space for two reasons. Or three reasons. The first work could pay for it, maybe. I think work would maybe pay for it. Second,

I think nurses are kinda cool for this space for two reasons. Or three reasons. The first work could pay for it, maybe. I think work would maybe pay for it. Second,

24:26

nurses are typically I've spent time around nurses so typically women and they typically are people who feel like downtrodden. Like, they feel like they're forgotten

nurses are typically I've spent time around nurses so typically women and they typically are people who feel like downtrodden. Like, they feel like they're forgotten

24:35

because they're not

because they're not

24:36

overworked, underpaid,

overworked, underpaid,

24:37

underappreciated.

underappreciated.

24:39

Yeah. And that is so groups that are the,

Yeah. And that is so groups that are the,

24:44

whatever you just said. I guess, I don't know how to explain it, but groups that are like the us versus them, like, we don't have someone speaking for us. Typically, that's like There's a lot of, like, I've looked when I was researching communities, there's so many successful,

whatever you just said. I guess, I don't know how to explain it, but groups that are like the us versus them, like, we don't have someone speaking for us. Typically, that's like There's a lot of, like, I've looked when I was researching communities, there's so many successful,

24:57

women, like, women discussing x, y, and z communities This is just like that. So I think that they have that us us versus them mentality. And the third reason is there's a shit ton of nurses. Yeah. Have you seen this Instagram account nurse life RN?

women, like, women discussing x, y, and z communities This is just like that. So I think that they have that us us versus them mentality. And the third reason is there's a shit ton of nurses. Yeah. Have you seen this Instagram account nurse life RN?

25:10

No. How many is it?

No. How many is it?

25:12

It's one point two million members on Instagram.

It's one point two million members on Instagram.

25:15

It's run by this guy. I think his name is Ebe or Ebe. I'm not sure exactly how you say his name. And it's this guy, it's this black nurse and, so much nurses. Private.

It's run by this guy. I think his name is Ebe or Ebe. I'm not sure exactly how you say his name. And it's this guy, it's this black nurse and, so much nurses. Private.

25:26

They just went private. They used to be public. And I think you have to, like, you have to request so that they can make sure that you're a nurse before they let you in.

They just went private. They used to be public. And I think you have to, like, you have to request so that they can make sure that you're a nurse before they let you in.

25:34

Which again is part one thing that communities do well. The you know, with that quote, it's like, I don't wanna be a part of any group that would accept me. You know, the the better your gate at the front, the more people will value being in the group. And so this is a group, and they they just post mostly, like, nurse memes. So it's like, you know, if you it's like being underappreciated or whatever, they'll make a joke out of it or, like, you know, coming home and realizing you still have whatever, you know, on your shoe. And, it's just, you know, relatable memes from the eyes of a nurse. So that's how they, like, keep their members engaged. It's just meme content that's a good, like, inside joke for the community. But

Which again is part one thing that communities do well. The you know, with that quote, it's like, I don't wanna be a part of any group that would accept me. You know, the the better your gate at the front, the more people will value being in the group. And so this is a group, and they they just post mostly, like, nurse memes. So it's like, you know, if you it's like being underappreciated or whatever, they'll make a joke out of it or, like, you know, coming home and realizing you still have whatever, you know, on your shoe. And, it's just, you know, relatable memes from the eyes of a nurse. So that's how they, like, keep their members engaged. It's just meme content that's a good, like, inside joke for the community. But

26:12

He partnered with the makers of Bala shoes, which is the nurse shoe brand that's coming out. That's trying to be Nike for nurses, basically. It's Nike for for medical footwear. And so he got equity in that company and gets paid every month because he is the promotional vehicle

He partnered with the makers of Bala shoes, which is the nurse shoe brand that's coming out. That's trying to be Nike for nurses, basically. It's Nike for for medical footwear. And so he got equity in that company and gets paid every month because he is the promotional vehicle

26:27

for the for ball of shoes who wants to, like, penetrate this community. Right? So

for the for ball of shoes who wants to, like, penetrate this community. Right? So

26:32

not a paid community as such, but it is a private community.

not a paid community as such, but it is a private community.

26:35

And on top of that, they do this. Now what would incredible health you know, the startup that's raised. I don't know how much money, twenty five million dollars from entries and horowitz and all that. What would they pay to access one point two million nurses that are, like, engaged and trust this brand and trust this leader of the community, they're gonna pay a lot. Right?

And on top of that, they do this. Now what would incredible health you know, the startup that's raised. I don't know how much money, twenty five million dollars from entries and horowitz and all that. What would they pay to access one point two million nurses that are, like, engaged and trust this brand and trust this leader of the community, they're gonna pay a lot. Right?

26:54

Nurse job boards, like so so if this guy's ambitious, he could create a job board. He could create the next incredible health. He could take equity and abolish shoes and be a part owner of of the shoe brand. Like, I think that's where this goes for for nurses. I think this is a great example of I think this could crush. I think that guy is gonna that guy's sitting in a gold mine. That, like, if you if you fast forward ten years and tell me that he turned this one point two million person in page into a hundred million dollar company, I won't be surprised. Right.

Nurse job boards, like so so if this guy's ambitious, he could create a job board. He could create the next incredible health. He could take equity and abolish shoes and be a part owner of of the shoe brand. Like, I think that's where this goes for for nurses. I think this is a great example of I think this could crush. I think that guy is gonna that guy's sitting in a gold mine. That, like, if you if you fast forward ten years and tell me that he turned this one point two million person in page into a hundred million dollar company, I won't be surprised. Right.

27:21

If you go and start Truck Life RN right now, I I I think I think that's what's gonna happen after this pod.

If you go and start Truck Life RN right now, I I I think I think that's what's gonna happen after this pod.

27:28

Trucking my needs to.

Trucking my needs to.

27:29

The second one, this is shocking to me. Okay? Google sheets. There's this guy who tweeted at me and he started this thing called Sheets Con.

The second one, this is shocking to me. Okay? Google sheets. There's this guy who tweeted at me and he started this thing called Sheets Con.

27:37

And he had sixty seven hundred people sign up. Is that I mean, I guess that's shocking

And he had sixty seven hundred people sign up. Is that I mean, I guess that's shocking

27:42

because the, like, I know that probably a hundred million people plus use Google

because the, like, I know that probably a hundred million people plus use Google

27:47

but and I guess it doesn't. And I guess it also doesn't attract me because I am a Google Sheetnerd and like I've dorked out about what I And some of the most

but and I guess it doesn't. And I guess it also doesn't attract me because I am a Google Sheetnerd and like I've dorked out about what I And some of the most

27:56

profitable online courses in the world are become an Excel master. How to use Excel, become great better at Excel. Those are, like, if you'll go look at the chart of,

profitable online courses in the world are become an Excel master. How to use Excel, become great better at Excel. Those are, like, if you'll go look at the chart of,

28:06

most profitable online courses, highest revenue online courses. Excel is always in the sort of top five. Yeah. Encore, the founder of, Teachable. Teachingable. One time. One time told me that,

most profitable online courses, highest revenue online courses. Excel is always in the sort of top five. Yeah. Encore, the founder of, Teachable. Teachingable. One time. One time told me that,

28:17

there was some guy making a million bucks a year and he was like the biggest earner on teachable on Excel.

there was some guy making a million bucks a year and he was like the biggest earner on teachable on Excel.

28:22

Exactly.

Exactly.

28:24

So Google sheets, I one hundred percent think you could do a paid community. Now, it would have to be cheap, though, because it's the same it's the math of, like, how much money do you make for Google sheets. I think that there's absolutely something there.

So Google sheets, I one hundred percent think you could do a paid community. Now, it would have to be cheap, though, because it's the same it's the math of, like, how much money do you make for Google sheets. I think that there's absolutely something there.

28:35

And then the last thing is that someone tweeted at me a community of vetted senior engineers who talk about advanced,

And then the last thing is that someone tweeted at me a community of vetted senior engineers who talk about advanced,

28:42

advanced

advanced

28:43

engineering concepts like how to scale a tech stack from a hundred k to ten million users.

engineering concepts like how to scale a tech stack from a hundred k to ten million users.

28:48

Totally buy into that. Something like that that is incredibly niche and incredibly high end where if there's a there's this other component that we need to talk about with community is you have to make it

Totally buy into that. Something like that that is incredibly niche and incredibly high end where if there's a there's this other component that we need to talk about with community is you have to make it

28:59

So that information that you gather in that group, you cannot find online. Like,

So that information that you gather in that group, you cannot find online. Like,

29:05

for Tiger twenty one, not that many people are gonna talk about how, like, because it's embarrassing. How do I,

for Tiger twenty one, not that many people are gonna talk about how, like, because it's embarrassing. How do I,

29:12

gift my child fifteen million dollars without the government getting hands on it? That's not something you're gonna tweak because that's embarrassing. Same thing with a hundred thousand to ten million users. There's just simply not that many people who have done it.

gift my child fifteen million dollars without the government getting hands on it? That's not something you're gonna tweak because that's embarrassing. Same thing with a hundred thousand to ten million users. There's just simply not that many people who have done it.

29:24

So you're not gonna find a lot of reputable information on So that's another trait of these paid communities and why I think this one in particular is interesting.

So you're not gonna find a lot of reputable information on So that's another trait of these paid communities and why I think this one in particular is interesting.

29:31

I think any job in any

I think any job in any

29:34

any job can do this. So nurses is a good one because you have a some are gonna be better than others because you have,

any job can do this. So nurses is a good one because you have a some are gonna be better than others because you have,

29:40

you know, the more people, the more potential.

you know, the more people, the more potential.

29:43

And the more,

And the more,

29:44

kinda like insider knowledge is needed, the more,

kinda like insider knowledge is needed, the more,

29:48

downtrodden that group feels. Downtown is kind of a negative word, but kind of what you're saying, like, sort of, like,

downtrodden that group feels. Downtown is kind of a negative word, but kind of what you're saying, like, sort of, like,

29:54

they feel that they need to take action,

they feel that they need to take action,

29:57

in order to, like, level up in some way. The better. And so, like, you know, this could work for nurses, but it could also work for designers. I could see somebody just making a community

in order to, like, level up in some way. The better. And so, like, you know, this could work for nurses, but it could also work for designers. I could see somebody just making a community

30:06

of you know, professional designers at all these different companies. It's like, yep. We have designers from Figma and from HubSpot and from Octa and from GitHub. And you should if you're a designer at one of these companies, you're making hundred fifty thousand dollars a year, two hundred thousand dollars a year.

of you know, professional designers at all these different companies. It's like, yep. We have designers from Figma and from HubSpot and from Octa and from GitHub. And you should if you're a designer at one of these companies, you're making hundred fifty thousand dollars a year, two hundred thousand dollars a year.

30:21

Why would you not wanna be a part of the, like, the best network of other designers like you where you can share tools, tactics,

Why would you not wanna be a part of the, like, the best network of other designers like you where you can share tools, tactics,

30:27

salary information, if you're looking for new jobs, opportunities. If you're looking for new jobs, like every job, I think needs this and the more new and fringe your job, the more they the more the community is needed. So, like, I know that our friend, David Spinks, did this with community. Because community was like this there's not really like, there's no chief community officer at these big companies, but all three companies say it's all about community, Facebook's, like, it's all about community. Twitch is like, it's all about community.

salary information, if you're looking for new jobs, opportunities. If you're looking for new jobs, like every job, I think needs this and the more new and fringe your job, the more they the more the community is needed. So, like, I know that our friend, David Spinks, did this with community. Because community was like this there's not really like, there's no chief community officer at these big companies, but all three companies say it's all about community, Facebook's, like, it's all about community. Twitch is like, it's all about community.

30:53

And,

And,

30:54

what does that mean and and who in your company? Show me your who's in charge of community at your company. Right? And there's typically not a a c level who's in charge of community. So David Spinks said, well, look, there's all these, like, kind of mid level people who are community. The they run community for these big ass companies,

what does that mean and and who in your company? Show me your who's in charge of community at your company. Right? And there's typically not a a c level who's in charge of community. So David Spinks said, well, look, there's all these, like, kind of mid level people who are community. The they run community for these big ass companies,

31:11

and there's no playbook on how to do their job.

and there's no playbook on how to do their job.

31:14

They're underpaid, they're underappreciated,

They're underpaid, they're underappreciated,

31:17

and they're overworked trying to run all these events. I'm gonna make the best community for community professionals. And so you made the community for community people it grew pretty large. He ended up selling the thing. I don't know how big of a business it was in terms of a business outcome. He might have been a little early, but I think that's a great example of somebody doing this, just taking a job and and making it happen.

and they're overworked trying to run all these events. I'm gonna make the best community for community professionals. And so you made the community for community people it grew pretty large. He ended up selling the thing. I don't know how big of a business it was in terms of a business outcome. He might have been a little early, but I think that's a great example of somebody doing this, just taking a job and and making it happen.

31:35

So

So

31:36

there's my idea.

there's my idea.

31:38

I just wanted to talk about communities because I think they're actually kinda cool businesses. I think a lot of people think that they wanna start one, but, I also think that there's a lot of mistakes made of like charging too little and I wanted to show a few examples of companies that make, like, a quarter of a billion dollars of value off communities because I think they're kinda cool. So that's all I gotta say about communities.

I just wanted to talk about communities because I think they're actually kinda cool businesses. I think a lot of people think that they wanna start one, but, I also think that there's a lot of mistakes made of like charging too little and I wanted to show a few examples of companies that make, like, a quarter of a billion dollars of value off communities because I think they're kinda cool. So that's all I gotta say about communities.

31:57

I'll leave it with this, which is a lot of people I think the majority of people who listen to us, they would love a

I'll leave it with this, which is a lot of people I think the majority of people who listen to us, they would love a

32:04

non nine to five way to make ten thousand dollars a month.

non nine to five way to make ten thousand dollars a month.

32:07

And

And

32:08

if I read that in your, I read that in your, your survey results. Yeah.

if I read that in your, I read that in your, your survey results. Yeah.

32:14

Yeah. Wish we could talk about that. But but in general, that's that's the number one thing I think people listen to this would would just grab right away. They don't all wanna be founders of billion dollar companies or two hundred companies or whatever.

Yeah. Wish we could talk about that. But but in general, that's that's the number one thing I think people listen to this would would just grab right away. They don't all wanna be founders of billion dollar companies or two hundred companies or whatever.

32:26

But if I said, hey. This is something outside your nine to five. It's a side hustle. It doesn't take up all your time, and it's gonna bring in ten thousand dollars a month. I would say that this, to me, right now, is the number one way to do it. I think there are some other ways. Right? You could try e commerce or drop shipping or something like that. You could try to do a a newsletter or paid newsletter.

But if I said, hey. This is something outside your nine to five. It's a side hustle. It doesn't take up all your time, and it's gonna bring in ten thousand dollars a month. I would say that this, to me, right now, is the number one way to do it. I think there are some other ways. Right? You could try e commerce or drop shipping or something like that. You could try to do a a newsletter or paid newsletter.

32:45

I would do a community if I was gonna that would be my fastest path to that right now. And I'll tell you, you know, the reasons why are all the things you said, which is like,

I would do a community if I was gonna that would be my fastest path to that right now. And I'll tell you, you know, the reasons why are all the things you said, which is like,

32:53

it's not that much work to run. The members provide the value to each other. It's not all about you creating content all the time. It's not that hard to spin up. You just have to be smart about which group you're choosing and what where you kinda have an edge, what's your group,

it's not that much work to run. The members provide the value to each other. It's not all about you creating content all the time. It's not that hard to spin up. You just have to be smart about which group you're choosing and what where you kinda have an edge, what's your group,

33:07

And then the last thing, the downsides of it are that it can't scale super large, but that's not your goal anyways. You're just trying to get to ten thousand dollars a month to free free cash flow from your side hustle. And so that is super achievable, you know,

And then the last thing, the downsides of it are that it can't scale super large, but that's not your goal anyways. You're just trying to get to ten thousand dollars a month to free free cash flow from your side hustle. And so that is super achievable, you know,

33:20

twenty dollars a month for for five hundred members and you're there. You know? So so I think that is where I think this business fits in. And I and I and I said before, I actually do think they can scale, but not all of them can. Some of them some some of them can. But I I'm someone I've built a a paid community that makes many, many millions of dollars in recurring revenue.

twenty dollars a month for for five hundred members and you're there. You know? So so I think that is where I think this business fits in. And I and I and I said before, I actually do think they can scale, but not all of them can. Some of them some some of them can. But I I'm someone I've built a a paid community that makes many, many millions of dollars in recurring revenue.

33:39

And

And

33:40

It is I would say that it's really hard actually to start because I had to create a lot of the content early on and I had create the,

It is I would say that it's really hard actually to start because I had to create a lot of the content early on and I had create the,

33:49

the culture of the community. But now I barely post and it's as a zone culture. So, yeah, once it's

the culture of the community. But now I barely post and it's as a zone culture. So, yeah, once it's

33:56

Once it's taken off, yes, you you create that flywheel and it works or not flywheel. And by the way, I just did this. I just did this in e commerce and it probably I've probably put in a grand total of

Once it's taken off, yes, you you create that flywheel and it works or not flywheel. And by the way, I just did this. I just did this in e commerce and it probably I've probably put in a grand total of

34:09

maybe

maybe

34:09

eight hours into this thing. And I'll tell you what it is. So I wanted to create a community for people who have e commerce stores. So I created a gate at the front that said, your e commerce store must be doing a hundred thousand dollars a month. What's URL?

eight hours into this thing. And I'll tell you what it is. So I wanted to create a community for people who have e commerce stores. So I created a gate at the front that said, your e commerce store must be doing a hundred thousand dollars a month. What's URL?

34:23

It doesn't even have a website. There's no website.

It doesn't even have a website. There's no website.

34:25

It's it's called club LTV.

It's it's called club LTV.

34:27

LTV is like a inside term in the e com world lifetime value. It's like whatever e com store owner wants is their their LTV to go up. So I called it club LTV. It's for people who are trying to increase their LTV. And so I said, you have to have a hundred thousand dollars a month of of of revenue.

LTV is like a inside term in the e com world lifetime value. It's like whatever e com store owner wants is their their LTV to go up. So I called it club LTV. It's for people who are trying to increase their LTV. And so I said, you have to have a hundred thousand dollars a month of of of revenue.

34:42

I told

I told

34:43

so I tweeted it out. So I definitely had a head start because I have an audience. So that brought in about the first thirty five members you said. Yep. And they were just sending a screenshot of their dashboard. Yep. Here's me. This Did you take us?

so I tweeted it out. So I definitely had a head start because I have an audience. So that brought in about the first thirty five members you said. Yep. And they were just sending a screenshot of their dashboard. Yep. Here's me. This Did you take us?

34:54

Okay. So so what I did was I made it free to join for the, the store owners, but you had to have this much value, like this much, you had to be this kind of far ahead in the game.

Okay. So so what I did was I made it free to join for the, the store owners, but you had to have this much value, like this much, you had to be this kind of far ahead in the game.

35:04

But what I did then was I went to sponsors, and I basically said, Hey, I have a group of seventy five store owners ranging from one million to fifty million

But what I did then was I went to sponsors, and I basically said, Hey, I have a group of seventy five store owners ranging from one million to fifty million

35:12

dollars a year in revenue.

dollars a year in revenue.

35:14

And all of them trust me like me, and I meet up with them once a month. And, would you like to sponsor this? So I have one sponsor on board They pay me five thousand dollars

And all of them trust me like me, and I meet up with them once a month. And, would you like to sponsor this? So I have one sponsor on board They pay me five thousand dollars

35:23

a month.

a month.

35:24

All I do is at the event, I say, boom, I do my intro, my high energy intro, and then I say, hey, let me pass it to the guy that makes this possible that makes his group possible.

All I do is at the event, I say, boom, I do my intro, my high energy intro, and then I say, hey, let me pass it to the guy that makes this possible that makes his group possible.

35:33

And he says his thing for two minutes. He's had,

And he says his thing for two minutes. He's had,

35:37

I can't say the names, but,

I can't say the names, but,

35:39

don't know if I I guess I just give them a free plug. So Mercury Bank is the sponsor of it because that's who I would use for e commerce projects, and they're they have a big push in e commerce.

don't know if I I guess I just give them a free plug. So Mercury Bank is the sponsor of it because that's who I would use for e commerce projects, and they're they have a big push in e commerce.

35:47

And so they've had at least from our group, five different,

And so they've had at least from our group, five different,

35:52

five out of the seventy five e commerce stores switched to mercury, just the sponsorship. So they've gotten their money's worth out of it, including one company that's a two billion dollar company has switched over to them. And so, you know, they definitely got their value out of the sponsorship.

five out of the seventy five e commerce stores switched to mercury, just the sponsorship. So they've gotten their money's worth out of it, including one company that's a two billion dollar company has switched over to them. And so, you know, they definitely got their value out of the sponsorship.

36:05

But is and is this still going? Yeah. This goes every month. And so all that we do, we have we have about one hour a month of of prep and then ninety minutes a month of the actual event. And the month the one hour of prep is that Ben goes and gets a cameo made from a different wrapper every month. And the rapper's just shouting out club LTV. He's like, so we had, like, you know,

But is and is this still going? Yeah. This goes every month. And so all that we do, we have we have about one hour a month of of prep and then ninety minutes a month of the actual event. And the month the one hour of prep is that Ben goes and gets a cameo made from a different wrapper every month. And the rapper's just shouting out club LTV. He's like, so we had, like, you know,

36:26

we had, Sean Paul do the cameo one month. And he's like, Hey, it's your boy, Sean Ball just wanted to, like, big big ups to Club LTV. You guys are all doing so great with your e commerce store. And he's like, you know, just doesn't even make any sense, but it's just like a video that plays when people like it because it's like, I don't know. It's kinda goofy. So we do one we get one cameo ordered.

we had, Sean Paul do the cameo one month. And he's like, Hey, it's your boy, Sean Ball just wanted to, like, big big ups to Club LTV. You guys are all doing so great with your e commerce store. And he's like, you know, just doesn't even make any sense, but it's just like a video that plays when people like it because it's like, I don't know. It's kinda goofy. So we do one we get one cameo ordered.

36:46

And he sends the calendar invite. So just make sure everybody gets it. He sends one reminder email. And then the last thing is that after the event, he just says, Hey, if you learned something really useful that you're gonna implement in your business,

And he sends the calendar invite. So just make sure everybody gets it. He sends one reminder email. And then the last thing is that after the event, he just says, Hey, if you learned something really useful that you're gonna implement in your business,

36:59

email me with the one line of the most useful thing that happened for you in the hour. Because the structure of it is we break everybody up into groups of six. So you're in a group with six other store owners who do between one and fifty million a year in revenue. And then the the format is you say one thing you did in the last month that's really working, it's driving revenue up, and one thing that you're struggling with that you might want help from from the group. And so afterwards, they all email him the most useful things. And he just comp he just takes he just takes that sheet and he just sends it to everybody. So, hey, here was the top insights from the group. So that little thing takes up one hour. What's that? I wouldn't be charged for that. Because I can actually make much more off the sponsorships. For example,

email me with the one line of the most useful thing that happened for you in the hour. Because the structure of it is we break everybody up into groups of six. So you're in a group with six other store owners who do between one and fifty million a year in revenue. And then the the format is you say one thing you did in the last month that's really working, it's driving revenue up, and one thing that you're struggling with that you might want help from from the group. And so afterwards, they all email him the most useful things. And he just comp he just takes he just takes that sheet and he just sends it to everybody. So, hey, here was the top insights from the group. So that little thing takes up one hour. What's that? I wouldn't be charged for that. Because I can actually make much more off the sponsorships. For example,

37:35

I've been approached by, you know, the companies that want you to build their e com store on their platform. There's the people who want you to use them for email marketing. There's the people who want for influencer marketing, who are you using? For Facebook advertising, who are you using? What's the agency that manages your your,

I've been approached by, you know, the companies that want you to build their e com store on their platform. There's the people who want you to use them for email marketing. There's the people who want for influencer marketing, who are you using? For Facebook advertising, who are you using? What's the agency that manages your your,

37:50

your data tracking, like your pixel stuff? So all these companies each are willing to pay multiple thousands of dollars. I just have to onboard them now. Because now I have the group and the group is where the value is. That's the honey pot. It's the same thing you were talking about where, Aventa, they have a free group, and they might they have they're making twenty five million dollars a year on the sponsors who wanna No. It takes more than that. Oh, sorry. That's the profit. They're making two hundred million, but, that's the same model that I'm using here. Don't charge the members. Just make sure all the members

your data tracking, like your pixel stuff? So all these companies each are willing to pay multiple thousands of dollars. I just have to onboard them now. Because now I have the group and the group is where the value is. That's the honey pot. It's the same thing you were talking about where, Aventa, they have a free group, and they might they have they're making twenty five million dollars a year on the sponsors who wanna No. It takes more than that. Oh, sorry. That's the profit. They're making two hundred million, but, that's the same model that I'm using here. Don't charge the members. Just make sure all the members

38:19

have successful businesses.

have successful businesses.

38:21

And once the I think this is gonna get or do you care. I mean, I put zero effort into it since then, but, like, we have seventy five people who show up every month to the thing. And,

And once the I think this is gonna get or do you care. I mean, I put zero effort into it since then, but, like, we have seventy five people who show up every month to the thing. And,

38:30

which is, like, eighty, eighty five percent of the members show up every single month to the event. So it's they're getting value out of it. And so I bet if I told Ben, hey,

which is, like, eighty, eighty five percent of the members show up every single month to the event. So it's they're getting value out of it. And so I bet if I told Ben, hey,

38:37

go on Twitter and just reach out to these two hundred fifth cold email, these two hundred fifty or these five hundred e commerce stores, because it's very easy to get lists of ecommerce stores that are successful.

go on Twitter and just reach out to these two hundred fifth cold email, these two hundred fifty or these five hundred e commerce stores, because it's very easy to get lists of ecommerce stores that are successful.

38:48

I bet we could triple the size of the group if we if we put some effort into it, but don't really care about it. It's more for fun. But it's cool because it's it's just free money every month. And,

I bet we could triple the size of the group if we if we put some effort into it, but don't really care about it. It's more for fun. But it's cool because it's it's just free money every month. And,

38:57

it's a good group to be in. I wanna learn from these people. I wanna learn what they're doing, what's working, what's not, and, make these connections. That's bad apps. Well, you,

it's a good group to be in. I wanna learn from these people. I wanna learn what they're doing, what's working, what's not, and, make these connections. That's bad apps. Well, you,

39:06

you know, I it's funny. I've I've built the community as well, but it's like every time I learn something, like, you, the way you're doing it is a lot different than the way that we've done it, and it's really neat to hear a different point of view and perspective,

you know, I it's funny. I've I've built the community as well, but it's like every time I learn something, like, you, the way you're doing it is a lot different than the way that we've done it, and it's really neat to hear a different point of view and perspective,

39:19

on how to get it done. Right. I optimize mine for how do I spend the least time, but get just enough value. Whereas, I think, for you, it's like a part of your business. You're like, I'm gonna this is gonna be a multi million dollar thing and we're gonna make it fucking awesome, which is awesome. By the way, if I had to start over, I would have done it differently.

on how to get it done. Right. I optimize mine for how do I spend the least time, but get just enough value. Whereas, I think, for you, it's like a part of your business. You're like, I'm gonna this is gonna be a multi million dollar thing and we're gonna make it fucking awesome, which is awesome. By the way, if I had to start over, I would have done it differently.

39:36

I would have charged way more money.

I would have charged way more money.

39:38

Right.

Right.

39:40

Because I've learned the mistakes that you have to add a ton of people to build a big business and a ton of people for certain groups isn't necessarily good. Right.

Because I've learned the mistakes that you have to add a ton of people to build a big business and a ton of people for certain groups isn't necessarily good. Right.

39:49

Fair play. Alright. And we're gonna do one more quick one before we go?

Fair play. Alright. And we're gonna do one more quick one before we go?

39:54

Only if it's you, because that's all I prepared.

Only if it's you, because that's all I prepared.

39:56

Okay.

Okay.

39:58

Okay. I kinda have, like, a, like, a advice thing. This is my PSA. This is my public service announcement.

Okay. I kinda have, like, a, like, a advice thing. This is my PSA. This is my public service announcement.

40:04

Do you know what the word inertia means?

Do you know what the word inertia means?

40:07

Yeah. It's like,

Yeah. It's like,

40:10

when something starts moving, it's hard to quit moving.

when something starts moving, it's hard to quit moving.

40:13

Yeah.

Yeah.

40:14

So I've noticed this. And you tell me if you've if this has happened in your life. But I've noticed for myself and many people that kinda ask me for advice.

So I've noticed this. And you tell me if you've if this has happened in your life. But I've noticed for myself and many people that kinda ask me for advice.

40:22

Inertia explains, like, ninety percent of why people are doing what they're doing. Right? They're doing what they're doing because they're already doing it. And sometimes that's good because like, hey, the trains in motion, so I kept going, even when things weren't, you know, going gangbusters, but I just kept going because it was it was already in progress. And I'm glad I did because I had this good outcome.

Inertia explains, like, ninety percent of why people are doing what they're doing. Right? They're doing what they're doing because they're already doing it. And sometimes that's good because like, hey, the trains in motion, so I kept going, even when things weren't, you know, going gangbusters, but I just kept going because it was it was already in progress. And I'm glad I did because I had this good outcome.

40:41

But more often than not, whether it's your business, your relationship

But more often than not, whether it's your business, your relationship

40:45

with somebody.

with somebody.

40:47

Maybe it's something you've invested in. And why are you invested in it? Well, I already own it. I don't wanna sell it.

Maybe it's something you've invested in. And why are you invested in it? Well, I already own it. I don't wanna sell it.

40:53

Okay. But if I gave you that money today, would you buy it? No. So it's like, you know, there's all these weird things. If if if I didn't if you weren't already doing this business, if if I gave you a clean slate, tomorrow. Would you go start this business again? No?

Okay. But if I gave you that money today, would you buy it? No. So it's like, you know, there's all these weird things. If if if I didn't if you weren't already doing this business, if if I gave you a clean slate, tomorrow. Would you go start this business again? No?

41:05

Then why the hell are you doing it? Right? And so in my life, I've had this kind of like weird moment many times where I realized

Then why the hell are you doing it? Right? And so in my life, I've had this kind of like weird moment many times where I realized

41:12

shit. Inertia is a bitch.

shit. Inertia is a bitch.

41:15

And inertia is the reason I'm doing all these things. I'm doing not because I actually want to be doing them or think that it's the right thing to do right now. And so I just wanted to say this for just a, see if this has ever applied to you.

And inertia is the reason I'm doing all these things. I'm doing not because I actually want to be doing them or think that it's the right thing to do right now. And so I just wanted to say this for just a, see if this has ever applied to you.

41:28

But b, for anybody out there who's listening to this and, like, something is not going the way they want in their life?

But b, for anybody out there who's listening to this and, like, something is not going the way they want in their life?

41:34

Coach, like, just check yourself. Like, is this am I doing these things because I really think they're the right thing to do and I want to do them? Or am I doing them? Because this is just the way that things were already going. And I'd I don't have the courage to change it. I remember with my company when we sold our company,

Coach, like, just check yourself. Like, is this am I doing these things because I really think they're the right thing to do and I want to do them? Or am I doing them? Because this is just the way that things were already going. And I'd I don't have the courage to change it. I remember with my company when we sold our company,

41:50

It's because I had a conversation with my buddy, silly, and I, you know, while while we were talking,

It's because I had a conversation with my buddy, silly, and I, you know, while while we were talking,

41:54

we were trying to figure out, okay, how do we make this bigger? How do we make this grow? And we were both looked at it and we were like, I don't think there's a like, we don't have great ideas, like, left. We've tried so many things. We've whiteboarded all these different ideas.

we were trying to figure out, okay, how do we make this bigger? How do we make this grow? And we were both looked at it and we were like, I don't think there's a like, we don't have great ideas, like, left. We've tried so many things. We've whiteboarded all these different ideas.

42:07

It's like,

It's like,

42:08

Do we even believe that this is a big opportunity, like knowing everything we know now?

Do we even believe that this is a big opportunity, like knowing everything we know now?

42:13

Would I be still doing this opportunity if I wasn't already doing it? And the answer was hell no. And it was like and so this was my test. It's

Would I be still doing this opportunity if I wasn't already doing it? And the answer was hell no. And it was like and so this was my test. It's

42:21

if this project ended tomorrow for whatever reason, the company had to fold, would I wake up tomorrow and start working on the same project? And the second question was if the company had to dissolve, the investor, you know, the company went bankrupt.

if this project ended tomorrow for whatever reason, the company had to fold, would I wake up tomorrow and start working on the same project? And the second question was if the company had to dissolve, the investor, you know, the company went bankrupt.

42:32

And I needed to go start again. Would I call these same people?

And I needed to go start again. Would I call these same people?

42:35

Like, hey. You wanna work together on the next thing? Because if I if if no, then I have the wrong people today. If yes, then I have the right people today. If I would call them again. And so for me, it was always the people were right, but the project was wrong. And that's when I decided,

Like, hey. You wanna work together on the next thing? Because if I if if no, then I have the wrong people today. If yes, then I have the right people today. If I would call them again. And so for me, it was always the people were right, but the project was wrong. And that's when I decided,

42:49

look, maybe I should sell this instead of keep going on this for another five years. And, you know, just sort of keep going with the inertia. So has this been a thing for you in your life? Yeah. And I'll tell you how I combat it. And I think I'm actually really good at combating this. I I think I'm I'm not great at a lot of stuff, but I'm good at combating this. And Warren Buffett says it's like

look, maybe I should sell this instead of keep going on this for another five years. And, you know, just sort of keep going with the inertia. So has this been a thing for you in your life? Yeah. And I'll tell you how I combat it. And I think I'm actually really good at combating this. I I think I'm I'm not great at a lot of stuff, but I'm good at combating this. And Warren Buffett says it's like

43:08

bailing out water of a leaky ship.

bailing out water of a leaky ship.

43:11

He's like, it's sometimes it's better just to get a new boat. And the way that I get out of this is I do two things. The first is I burn bridges.

He's like, it's sometimes it's better just to get a new boat. And the way that I get out of this is I do two things. The first is I burn bridges.

43:19

So a lot of people say don't burn bridges. I say no, but I actually do burn bridges. So quit your job or move to another city or do something drastic because for me, I've said I cannot focus on more than one thing at a time. I can only focus I can only focus on one thing at a time. And so in order to, like, get to create and to break a nurse and create new type of momentum,

So a lot of people say don't burn bridges. I say no, but I actually do burn bridges. So quit your job or move to another city or do something drastic because for me, I've said I cannot focus on more than one thing at a time. I can only focus I can only focus on one thing at a time. And so in order to, like, get to create and to break a nurse and create new type of momentum,

43:38

I like to create some something that I have my backs against the wall. And I think more people should do that. I think that's the way to go. They say that, like, once you have a kid, you your that changes So that's one that's an example. Once you get fired, a lot of things change. So I like to create those moments where I

I like to create some something that I have my backs against the wall. And I think more people should do that. I think that's the way to go. They say that, like, once you have a kid, you your that changes So that's one that's an example. Once you get fired, a lot of things change. So I like to create those moments where I

43:56

have where, yeah, I love those fourteen factors. And the second thing that I tell that I do and I actually tell people is I say just do something really small. So for example, if you're starting a business, Don't think about a million dollars. What can you do tomorrow that's just one dollar? And creating little tiny things actually helps a lot.

have where, yeah, I love those fourteen factors. And the second thing that I tell that I do and I actually tell people is I say just do something really small. So for example, if you're starting a business, Don't think about a million dollars. What can you do tomorrow that's just one dollar? And creating little tiny things actually helps a lot.

44:13

Because breaking

Because breaking

44:15

the pattern is quite challenging and I love burning bridges. I think that's the way to get But you gave advice on two things there. You said, basically, you you cut things off and you burn bridges. That's how you stop

the pattern is quite challenging and I love burning bridges. I think that's the way to get But you gave advice on two things there. You said, basically, you you cut things off and you burn bridges. That's how you stop

44:27

current momentum.

current momentum.

44:29

And then how and when you start, you start with ultra small baby steps or, and and I've heard this now for many people. So when I went to this Tony Robbins event, he used to say he's like, many of you have, like, if you think in your life, has there ever been a decision that has, like, altered the direction of your life? Like, obviously, yes, for all Our life is full of choices. And if we had made different choices, we'd be in a different spot right now. And so clearly, like, choice and decisions are, like, one of the superpowers that we have. And he goes, how can the there's times where, you know, maybe it's like weight loss. You know, you keep saying you wanna lose weight. You keep deciding to lose you make that new year's resolution and then you don't do it, right, or this. And that, you know, you you you say you wanna quit your job and you wanna start your business, then there you are nine months later, still in your job still without business. And so he says, like, the word decision,

And then how and when you start, you start with ultra small baby steps or, and and I've heard this now for many people. So when I went to this Tony Robbins event, he used to say he's like, many of you have, like, if you think in your life, has there ever been a decision that has, like, altered the direction of your life? Like, obviously, yes, for all Our life is full of choices. And if we had made different choices, we'd be in a different spot right now. And so clearly, like, choice and decisions are, like, one of the superpowers that we have. And he goes, how can the there's times where, you know, maybe it's like weight loss. You know, you keep saying you wanna lose weight. You keep deciding to lose you make that new year's resolution and then you don't do it, right, or this. And that, you know, you you you say you wanna quit your job and you wanna start your business, then there you are nine months later, still in your job still without business. And so he says, like, the word decision,

45:16

we've kind of we just use it too freely. He goes, the word decision, the root word of it, like, cision

we've kind of we just use it too freely. He goes, the word decision, the root word of it, like, cision

45:22

is, like, kinda incision,

is, like, kinda incision,

45:24

which is a cut. And he's like, the word decision means to cut off the other possibility. When you decide x, you remove the possibility for y. You cut it off completely. And he always says, like,

which is a cut. And he's like, the word decision means to cut off the other possibility. When you decide x, you remove the possibility for y. You cut it off completely. And he always says, like,

45:36

I forgot that, famous, like, story or whatever, but it's like, you know, these people going, the the the general is going. They're they're trying to surge,

I forgot that, famous, like, story or whatever, but it's like, you know, these people going, the the the general is going. They're they're trying to surge,

45:44

take over this island. So they arrive on boat and they're trying to trying to make it to land and they're trying to take over the land. And he says, you know, if you wanna if you wanna win if you wanna win the war, you gotta burn the boats. Like, see, like, if the soldiers know there's no boats, there's no place to retreat. There's no boat to get back on and go back home where you came from. They'll win this island.

take over this island. So they arrive on boat and they're trying to trying to make it to land and they're trying to take over the land. And he says, you know, if you wanna if you wanna win if you wanna win the war, you gotta burn the boats. Like, see, like, if the soldiers know there's no boats, there's no place to retreat. There's no boat to get back on and go back home where you came from. They'll win this island.

46:03

And, so he's, you know, the the the story, I guess, I don't know if there's real or not, but the story is the general burns all the boats and then the soldiers go and they win. And same idea. So that's kind of what you're talking about, which is you're better than most in that when you make the decision,

And, so he's, you know, the the the story, I guess, I don't know if there's real or not, but the story is the general burns all the boats and then the soldiers go and they win. And same idea. So that's kind of what you're talking about, which is you're better than most in that when you make the decision,

46:15

you literally cut off the other opp option by physically moving

you literally cut off the other opp option by physically moving

46:20

by sending that email by, like, or cheat or address. Or I make the old option really embarrassing or hard to continue doing. So a good example is this. As we speak, I have I'm actually gonna talk not loud. Doesn't hear me. I have a chef

by sending that email by, like, or cheat or address. Or I make the old option really embarrassing or hard to continue doing. So a good example is this. As we speak, I have I'm actually gonna talk not loud. Doesn't hear me. I have a chef

46:35

in my kitchen cooking for me. And it's very expensive. It's a very expensive fee, and I'm doing it because I'm trying to I I got actually really fit this summer time and then I got a little chubby and now I'm gonna get fit again and it cost me a lot of money to have this guy here doing this and I don't.

in my kitchen cooking for me. And it's very expensive. It's a very expensive fee, and I'm doing it because I'm trying to I I got actually really fit this summer time and then I got a little chubby and now I'm gonna get fit again and it cost me a lot of money to have this guy here doing this and I don't.

46:51

And the reason I'm doing it is because

And the reason I'm doing it is because

46:54

I'm gonna lose weight quickly if eat only their food because I wanna stop doing this. And so that works really well. Another example

I'm gonna lose weight quickly if eat only their food because I wanna stop doing this. And so that works really well. Another example

46:57

is

is

47:02

wanna lose weight, you sign up for a competition, like an Ironman or Something you can't get out of. Something you cannot get out of. And those types of forcing functions are I have found for me personally who's pretty lazy and stubborn. It's the only thing that works.

wanna lose weight, you sign up for a competition, like an Ironman or Something you can't get out of. Something you cannot get out of. And those types of forcing functions are I have found for me personally who's pretty lazy and stubborn. It's the only thing that works.

47:16

Right. I'm I'm the same way. I wanna use psychology

Right. I'm I'm the same way. I wanna use psychology

47:19

against my cell I wanna use my own psychology against myself. So if I say something publicly, like we've said on this pod, we're gonna grow this pod. We're gonna make this a top ten podcast. This podcast can be doing a hundred thousand listens per episode. We've said that. Now, egg on our face in front of all these people that we think are cool, and we wanna seem cool against if we don't make it happen, if we don't if they don't see us taking the steps and taking this seriously to make it happen. So when they see us putting thousands of dollars into our studio, adding video, adding YouTube,

against my cell I wanna use my own psychology against myself. So if I say something publicly, like we've said on this pod, we're gonna grow this pod. We're gonna make this a top ten podcast. This podcast can be doing a hundred thousand listens per episode. We've said that. Now, egg on our face in front of all these people that we think are cool, and we wanna seem cool against if we don't make it happen, if we don't if they don't see us taking the steps and taking this seriously to make it happen. So when they see us putting thousands of dollars into our studio, adding video, adding YouTube,

47:47

doing more research. So we're coming on to this podcast more prepared. They see that we are taking massive action towards it, and we can't be embarrassed on it. Tim Ferris used to do this thing where he would say, I don't know, I don't know how real this was or this was just a thing he used to sell his books, but he used to say, If I wanted to lose weight, I would give my friend a five thousand dollar check and say donate this to the kkk.

doing more research. So we're coming on to this podcast more prepared. They see that we are taking massive action towards it, and we can't be embarrassed on it. Tim Ferris used to do this thing where he would say, I don't know, I don't know how real this was or this was just a thing he used to sell his books, but he used to say, If I wanted to lose weight, I would give my friend a five thousand dollar check and say donate this to the kkk.

48:07

If I'm not this weight by this date, it's already in the envelope. You just have to put it in the mailbox. And that he doesn't wanna lose the money. He doesn't want it to go to the KK. He thought of the worst possible outcome for himself that would give give use his own psychology in his favor to serve him in this case. Yeah. There's a business around that. It's called stick, s t I c k k or It's spelled like with two k's or something. It's like a cute spelling.

If I'm not this weight by this date, it's already in the envelope. You just have to put it in the mailbox. And that he doesn't wanna lose the money. He doesn't want it to go to the KK. He thought of the worst possible outcome for himself that would give give use his own psychology in his favor to serve him in this case. Yeah. There's a business around that. It's called stick, s t I c k k or It's spelled like with two k's or something. It's like a cute spelling.

48:31

And you have a referee of a challenge that you wanna do. You fund the account with a certain amount of money you pick something you hate and the referee deems if you hit it or not, and then that money goes to your anti charity.

And you have a referee of a challenge that you wanna do. You fund the account with a certain amount of money you pick something you hate and the referee deems if you hit it or not, and then that money goes to your anti charity.

48:42

Right. Yeah. I I think that's a cool idea. I think there's even more people can do to, like, use

Right. Yeah. I I think that's a cool idea. I think there's even more people can do to, like, use

48:47

use our own psychology to get us to do the thing we really want to do in our life. And of course, you know, like, These things are kinda external motivators. They're not great. You know, like, what you would rather do is, you know, build great habits, and you would rather be internally motivated and make a decision for yourself that this is this is like a must for you. You're gonna do it. It's not a should.

use our own psychology to get us to do the thing we really want to do in our life. And of course, you know, like, These things are kinda external motivators. They're not great. You know, like, what you would rather do is, you know, build great habits, and you would rather be internally motivated and make a decision for yourself that this is this is like a must for you. You're gonna do it. It's not a should.

49:06

But but, you know, some of these these tools can help you get leverage. And I'll actually leave it with that. Well, what what changed? What are you talking about? Can you say or no?

But but, you know, some of these these tools can help you get leverage. And I'll actually leave it with that. Well, what what changed? What are you talking about? Can you say or no?

49:15

For what? What do you mean?

For what? What do you mean?

49:17

You Why did I bring this up? Yeah.

You Why did I bring this up? Yeah.

49:19

I was talking to a friend, and

I was talking to a friend, and

49:22

I just realized, like, I could help this friend. The friend just needs to make a change. And then the rig realization was that the friend didn't even wanna be doing what they were doing anyway. They were just doing it because of inertia. And I looked at my own life, and I saw all these different examples of where inertia had Inertia was inertia had the drivers, you know, had to add the wheel. And,

I just realized, like, I could help this friend. The friend just needs to make a change. And then the rig realization was that the friend didn't even wanna be doing what they were doing anyway. They were just doing it because of inertia. And I looked at my own life, and I saw all these different examples of where inertia had Inertia was inertia had the drivers, you know, had to add the wheel. And,

49:42

inertia should not even be in the passenger seat. Inertia should be in the trunk. And it's just something you carry with you at the at the at the most. And so I just felt like I need to say this in case there's somebody out there listening for whom this happens because when my friend was in that situation, I explained it, and they were like, dude, thank you. Like, I needed to hear that because it made it more clear. And now I'm kind of embarrassed that I'll just keep doing this just because of inertia. Like, No. That's not a good enough reason for me. I'm gonna actually

inertia should not even be in the passenger seat. Inertia should be in the trunk. And it's just something you carry with you at the at the at the most. And so I just felt like I need to say this in case there's somebody out there listening for whom this happens because when my friend was in that situation, I explained it, and they were like, dude, thank you. Like, I needed to hear that because it made it more clear. And now I'm kind of embarrassed that I'll just keep doing this just because of inertia. Like, No. That's not a good enough reason for me. I'm gonna actually

50:07

choose the things I do. And then for better, whatever they turn out, at least I chose that path. Rather than like auto pilot sleep. And I think there's a lot of people listening that might say like, I and I think you agree with me on like taking drastic changes. I think there's a lot of people listening who are like, That's pretty reckless.

choose the things I do. And then for better, whatever they turn out, at least I chose that path. Rather than like auto pilot sleep. And I think there's a lot of people listening that might say like, I and I think you agree with me on like taking drastic changes. I think there's a lot of people listening who are like, That's pretty reckless.

50:22

And my answer to that is, yeah,

And my answer to that is, yeah,

50:25

if you want, like, a drastic outcome, you'd have to take a drastic question.

if you want, like, a drastic outcome, you'd have to take a drastic question.

50:29

Yeah. Or or, like, be honest, what is the real risk? The real risk in almost all of life is mediocrity.

Yeah. Or or, like, be honest, what is the real risk? The real risk in almost all of life is mediocrity.

50:36

You know, like, my my trainer tells me this all the time. He goes, most people

You know, like, my my trainer tells me this all the time. He goes, most people

50:41

are so afraid of so many things. It's like there's a lion sitting in the room. He's like, and I'll be the first to tell you. Look, if there's a lion in the room, don't meditate.

are so afraid of so many things. It's like there's a lion sitting in the room. He's like, and I'll be the first to tell you. Look, if there's a lion in the room, don't meditate.

50:48

Don't,

Don't,

50:49

don't take deep breaths. Run. If there's a lion run. Sure. He goes, but most of the time, there's no lion in the room. And, basically, what he's saying is, like,

don't take deep breaths. Run. If there's a lion run. Sure. He goes, but most of the time, there's no lion in the room. And, basically, what he's saying is, like,

50:59

the things that we

the things that we

51:00

The things that we want to do, we should have the courage to do. The reason we don't do them is fear. And, and one of the, you know, like, we should not be fearful all the time because most of the time there's no line in the room. Most of the time, the risk is much lower than you think for the things you're hesitating on.

The things that we want to do, we should have the courage to do. The reason we don't do them is fear. And, and one of the, you know, like, we should not be fearful all the time because most of the time there's no line in the room. Most of the time, the risk is much lower than you think for the things you're hesitating on.

51:15

And the the real risk over the long term is mediocrity is having a mediocre life, a life that's not on your terms. That isn't the way you want. And so, you know, I think that's true. And I think you could apply this to anybody. Like, Abrahi, if you if if I if I say this to you now, or as you've been listening to this, Abrahi, you Is there a part of your life that you you think is, like, that's inertia. That's inertia driving, not not me choosing? It could be doing this podcast. I don't know how long you've been. I hope people say that.

And the the real risk over the long term is mediocrity is having a mediocre life, a life that's not on your terms. That isn't the way you want. And so, you know, I think that's true. And I think you could apply this to anybody. Like, Abrahi, if you if if I if I say this to you now, or as you've been listening to this, Abrahi, you Is there a part of your life that you you think is, like, that's inertia. That's inertia driving, not not me choosing? It could be doing this podcast. I don't know how long you've been. I hope people say that.

51:43

It it could be though. Like, because he Britney has big dreams. So Britney wants to start a company. He wants to do all the stuff. And he, you know, this this podcast was a passion for him. Turned into a job for him. And

It it could be though. Like, because he Britney has big dreams. So Britney wants to start a company. He wants to do all the stuff. And he, you know, this this podcast was a passion for him. Turned into a job for him. And

51:55

I don't know. Like, is this what he wants to be doing with his time, or does he have a bigger dream? He's just doing this because he was doing this. I don't know.

I don't know. Like, is this what he wants to be doing with his time, or does he have a bigger dream? He's just doing this because he was doing this. I don't know.

52:02

What do you think of Ray? What do we how? What what this is a weird episode? This was the weirdest episode. It kinda became about me.

What do you think of Ray? What do we how? What what this is a weird episode? This was the weirdest episode. It kinda became about me.

52:09

But like that the community part felt less like a podcast and like we could charge for that. There's so much value in there for the right person I think for a lot of people listening, I think that's

But like that the community part felt less like a podcast and like we could charge for that. There's so much value in there for the right person I think for a lot of people listening, I think that's

52:19

it was not as entertaining as the stuff that we normally put out, I think, but it was more valuable if that makes sense.

it was not as entertaining as the stuff that we normally put out, I think, but it was more valuable if that makes sense.

52:26

Yeah.

Yeah.

52:27

I don't know which one is best. So I guess we'll find out.

I don't know which one is best. So I guess we'll find out.

52:31

Speedata, so we know. And just tweet at us, like, I I don't know if a brave I don't know if a brave speaks for the average listener. We think he does, so that's why we ask him. But if you're like, if you're like, yeah, I generally agree with a brave's grades, then tell us. And if you don't agree, usually, and you're like, don't listen to that guy. Also, tell us. Go just go on Twitter or email us or something. I don't blame you because I disagree with myself. Oh, also, I put this out there.

Speedata, so we know. And just tweet at us, like, I I don't know if a brave I don't know if a brave speaks for the average listener. We think he does, so that's why we ask him. But if you're like, if you're like, yeah, I generally agree with a brave's grades, then tell us. And if you don't agree, usually, and you're like, don't listen to that guy. Also, tell us. Go just go on Twitter or email us or something. I don't blame you because I disagree with myself. Oh, also, I put this out there.

52:54

Hey, buddy. Put the link to the hotline

Hey, buddy. Put the link to the hotline

52:56

in the description of this. I wanna start doing q and a's

in the description of this. I wanna start doing q and a's

53:00

where we take,

where we take,

53:02

ideally, like,

ideally, like,

53:03

somebody asking a question. Like, you talking, somebody asks this question. We play it. We respond to it, or we take call ins or something like that. But me and say I wanna do some bonus episodes. I opted him into this. I didn't even ask him if he wants to, but I'll do some bonus episode. I committed to a third episode.

somebody asking a question. Like, you talking, somebody asks this question. We play it. We respond to it, or we take call ins or something like that. But me and say I wanna do some bonus episodes. I opted him into this. I didn't even ask him if he wants to, but I'll do some bonus episode. I committed to a third episode.

53:21

So and if it's a q and a, that's like the e that's that's three part zero work for me. So Yeah. I think it'll be fun. So, we're gonna put a thing in. It's basically a hotline where you can just ask your question to the MFM hotline, and we will get those. We'll sort through them. We'll put the good ones into the episode and we'll answer them. So, do that. Alright. I'm out. Hey, everyone. We did an interview with Dave Salinger

So and if it's a q and a, that's like the e that's that's three part zero work for me. So Yeah. I think it'll be fun. So, we're gonna put a thing in. It's basically a hotline where you can just ask your question to the MFM hotline, and we will get those. We'll sort through them. We'll put the good ones into the episode and we'll answer them. So, do that. Alright. I'm out. Hey, everyone. We did an interview with Dave Salinger

53:43

K. Sully. He's the founder of Deep Sentinel.

K. Sully. He's the founder of Deep Sentinel.

53:46

Really interesting home security company. Dave is also really in say himself. He's a multiple time founder, really cool guy. Not only do the guys discuss Deep Sensal, but they also talk about some of the opportunities Dave sees in the moment. So we'll leave this interview here at the end as a little bonus as a little nugget.

Really interesting home security company. Dave is also really in say himself. He's a multiple time founder, really cool guy. Not only do the guys discuss Deep Sensal, but they also talk about some of the opportunities Dave sees in the moment. So we'll leave this interview here at the end as a little bonus as a little nugget.

54:04

Hope you guys enjoy and as always, leave us some feedback. So we're gonna do a relatively quick segment segment,

Hope you guys enjoy and as always, leave us some feedback. So we're gonna do a relatively quick segment segment,

54:11

Dave. Do you go by David or Dave?

Dave. Do you go by David or Dave?

54:13

Go by Dave. Go by Sally. Most of my my friends and workers call me Sally. Sally. Alright. That's a good one. I At Sally, s e. Sally.

Go by Dave. Go by Sally. Most of my my friends and workers call me Sally. Sally. Alright. That's a good one. I At Sally, s e. Sally.

54:23

I dig it. Okay. So I invited you to come on because I have this thing called Centerville. Deep Centerville. Is it right? Cenital?

I dig it. Okay. So I invited you to come on because I have this thing called Centerville. Deep Centerville. Is it right? Cenital?

54:31

Deep sent sentinel. Yep. Sentinel.

Deep sent sentinel. Yep. Sentinel.

54:34

My friend Noah. You mispronounced his name? You mispronounced his company?

My friend Noah. You mispronounced his name? You mispronounced his company?

54:39

Is your friend's name really Noah?

Is your friend's name really Noah?

54:41

Yeah. I I people make fun of me because I mispronounce a lot of stuff but

Yeah. I I people make fun of me because I mispronounce a lot of stuff but

54:46

I have been using this. It's quite interesting.

I have been using this. It's quite interesting.

54:49

And I wanna give a summary of what this is. My friend gave it to me. Basically, I had ring these ring cameras, and ring is pretty good. I mean, it's fine because cameras.

And I wanna give a summary of what this is. My friend gave it to me. Basically, I had ring these ring cameras, and ring is pretty good. I mean, it's fine because cameras.

54:58

But my friend Noah was like, oh, that's cool. You can watch people steal your shit.

But my friend Noah was like, oh, that's cool. You can watch people steal your shit.

55:03

And I was like, what do you mean? He's like, well, I mean, what's the point? Like, you gotta monitor out them. And I was like, yeah, that's actually a great point. He goes here. Try this thing called Deep Senator. So I tried it. And basically, what it is is it's a it's a a bunch of security cameras around my house and there's security guards watching it all the time and if something is triggered and

And I was like, what do you mean? He's like, well, I mean, what's the point? Like, you gotta monitor out them. And I was like, yeah, that's actually a great point. He goes here. Try this thing called Deep Senator. So I tried it. And basically, what it is is it's a it's a a bunch of security cameras around my house and there's security guards watching it all the time and if something is triggered and

55:22

they see someone at my door that looks suspicious or even just someone at my door that say, hey, who are you? Do you know the person who lives here? What are you what are you doing here?

they see someone at my door that looks suspicious or even just someone at my door that say, hey, who are you? Do you know the person who lives here? What are you what are you doing here?

55:31

Whatever yada yada yada. And I tested it online on my Twitter handle, and I like did the secret sign. You'd be like, put your hands above your head and do a sign. And someone checks and goes, hey, is everything okay? And it's just like pretty bad apps. And so I invited you on because I wanted to learn a little bit about this. Did I did I describe the company accurately?

Whatever yada yada yada. And I tested it online on my Twitter handle, and I like did the secret sign. You'd be like, put your hands above your head and do a sign. And someone checks and goes, hey, is everything okay? And it's just like pretty bad apps. And so I invited you on because I wanted to learn a little bit about this. Did I did I describe the company accurately?

55:46

You nailed it. Right? Like, our our our motto really is,

You nailed it. Right? Like, our our our motto really is,

55:50

and one of our one of our marketing gimmicks is that we make a a t shirt that says, oh, you have ring. Congratulations.

and one of our one of our marketing gimmicks is that we make a a t shirt that says, oh, you have ring. Congratulations.

55:57

You know, now you can watch people steal your shit. And that's and that's literally kind of where where noah got that is that

You know, now you can watch people steal your shit. And that's and that's literally kind of where where noah got that is that

56:03

I personally

I personally

56:05

have, I have a ton of cameras. I've been a camera fanatic for a long time, and my neighbor had a home invasion.

have, I have a ton of cameras. I've been a camera fanatic for a long time, and my neighbor had a home invasion.

56:11

And so, you know, the the the neighborhood, it's a pretty safe neighborhood. All freak out. And we're like, you know, what what can we do? We have the police come,

And so, you know, the the the neighborhood, it's a pretty safe neighborhood. All freak out. And we're like, you know, what what can we do? We have the police come,

56:19

and I introduce myself. I'm kind of the head of the neighborhood watch and blah blah blah. So I I I asked the cop. I say, you know, look, my neighbor, she has all these cameras. She has an alarm system.

and I introduce myself. I'm kind of the head of the neighborhood watch and blah blah blah. So I I I asked the cop. I say, you know, look, my neighbor, she has all these cameras. She has an alarm system.

56:29

You know, why did she still get a home invasion?

You know, why did she still get a home invasion?

56:33

And the cop who who I'm now friends with, by the way, says, like, the rudest possible thing, which is which is straight on point. He says, well, you're the tech guy. What did you think the freaking cameras were gonna do? And it was like this moment of just utter eye opening WTF was, I think, and you're right. Like, they're just cameras,

And the cop who who I'm now friends with, by the way, says, like, the rudest possible thing, which is which is straight on point. He says, well, you're the tech guy. What did you think the freaking cameras were gonna do? And it was like this moment of just utter eye opening WTF was, I think, and you're right. Like, they're just cameras,

56:51

and they don't actually stop anything And so I I spent the next five years building a product that turns cameras into something that can stop crimes. How many subscribers do you guys have?

and they don't actually stop anything And so I I spent the next five years building a product that turns cameras into something that can stop crimes. How many subscribers do you guys have?

57:01

We have, About twenty five hundred customers across the country, about half of them are businesses, and half of them are are residential.

We have, About twenty five hundred customers across the country, about half of them are businesses, and half of them are are residential.

57:08

And how many security guards do you have and where are security guards.

And how many security guards do you have and where are security guards.

57:12

So you were were were bordering on, like, kind of the the secret sauce here, but I'll tell you we have a ratio of about one guard for every about hundred properties right now. And that's how we make it so that it's affordable because,

So you were were were bordering on, like, kind of the the secret sauce here, but I'll tell you we have a ratio of about one guard for every about hundred properties right now. And that's how we make it so that it's affordable because,

57:25

it it's a hundred dollars a month kind of our starting price point if you think about, like, having a security guard at your house, if you happen to, you know, have a bunch of friends who are billionaires, for example, they're spending thirty to a hundred thousand dollars a month for a security guard. And our, our entire point was like, that's just not attainable to most people, but security is really, really important How do we make it affordable? And so we use AI and like a bunch of technology in the middle to make it so that we can have one guard protecting lots of properties at once. Okay. So you don't have to answer exactly. But if I had to guess and, I mean, you just said it around

it it's a hundred dollars a month kind of our starting price point if you think about, like, having a security guard at your house, if you happen to, you know, have a bunch of friends who are billionaires, for example, they're spending thirty to a hundred thousand dollars a month for a security guard. And our, our entire point was like, that's just not attainable to most people, but security is really, really important How do we make it affordable? And so we use AI and like a bunch of technology in the middle to make it so that we can have one guard protecting lots of properties at once. Okay. So you don't have to answer exactly. But if I had to guess and, I mean, you just said it around

58:01

twenty five ish security guards. A couple dozen, a few dozen, some some number in that ballpark.

twenty five ish security guards. A couple dozen, a few dozen, some some number in that ballpark.

58:07

Yep.

Yep.

58:08

And

And

58:10

How can this how well, the question that I had when I was thinking about this business is two things. The first is this whole idea of like someone

How can this how well, the question that I had when I was thinking about this business is two things. The first is this whole idea of like someone

58:18

real life actually doing

real life actually doing

58:20

manual work is like on the other side of a of a tech a tech product is kind of interesting to me. I remember. Do you guys remember when you were younger there was that service called Chacha, and you could like text them a question and they would answer it.

manual work is like on the other side of a of a tech a tech product is kind of interesting to me. I remember. Do you guys remember when you were younger there was that service called Chacha, and you could like text them a question and they would answer it.

58:32

Totally.

Totally.

58:33

Like, I think there was a real person on the on the other end who just Googled the question you had because Google wasn't on your phone at the time. Yep. That's exactly what it was. And that's kinda like what you're doing. And so my question is this, how do you scale that and you just have to get the kind of guards

Like, I think there was a real person on the on the other end who just Googled the question you had because Google wasn't on your phone at the time. Yep. That's exactly what it was. And that's kinda like what you're doing. And so my question is this, how do you scale that and you just have to get the kind of guards

58:48

and also

and also

58:49

what other services can I apply this to?

what other services can I apply this to?

58:52

So, that's exactly the way that we think about it, kind of, inside of our four virtual walls of the company.

So, that's exactly the way that we think about it, kind of, inside of our four virtual walls of the company.

58:59

So, so number one, the, the number one thing that we do to scale is that if you think about the, the old business of security, right? Like a a guy or a guy sitting at a chair, watching the entrance to, you know, a corporate building.

So, so number one, the, the number one thing that we do to scale is that if you think about the, the old business of security, right? Like a a guy or a guy sitting at a chair, watching the entrance to, you know, a corporate building.

59:12

That is inherently

That is inherently

59:13

not scalable. Right? You have no

not scalable. Right? You have no

59:15

levers because you have a physical chair. And what's neat about Deep Sentinel and and the big kind of aha moment for me is that there's all this internet stuff that can sit between the cameras and the guards. And and when there's internet stuff, that means you can instrument it. That means you can you can start measuring things and then

levers because you have a physical chair. And what's neat about Deep Sentinel and and the big kind of aha moment for me is that there's all this internet stuff that can sit between the cameras and the guards. And and when there's internet stuff, that means you can instrument it. That means you can you can start measuring things and then

59:33

like what I did at Amazon, in my last couple companies, you once you have data, you can start optimizing it. You can start looking at what are the real problems, what are the things that aren't problems. How do I How do I make the guards

like what I did at Amazon, in my last couple companies, you once you have data, you can start optimizing it. You can start looking at what are the real problems, what are the things that aren't problems. How do I How do I make the guards

59:45

into superguards,

into superguards,

59:46

right? Like, in fact, at our office, we have an Ironman at the entrance because that's That's the way that we think about this is that our technology

right? Like, in fact, at our office, we have an Ironman at the entrance because that's That's the way that we think about this is that our technology

59:53

turns these, you know, regular

turns these, you know, regular

59:56

awesome guards in to superguards that can instead of having four guards protecting one property, you have one guard protecting a hundred, one guard protecting two hundred property.

awesome guards in to superguards that can instead of having four guards protecting one property, you have one guard protecting a hundred, one guard protecting two hundred property.

01:00:05

Because

Because

01:00:06

all of the the

all of the the

01:00:08

the AI filters out events, it also sends them clips that it thinks are interesting that they should look at. Like, hey, here's a clip from thirty seconds ago. Maybe these things are tied together.

the AI filters out events, it also sends them clips that it thinks are interesting that they should look at. Like, hey, here's a clip from thirty seconds ago. Maybe these things are tied together.

01:00:18

And so as you do more and more of that, it's not like we're getting rid of the people, but we're making

And so as you do more and more of that, it's not like we're getting rid of the people, but we're making

01:00:24

individual

individual

01:00:24

person,

person,

01:00:26

more powerful, right, and more engaged in their work.

more powerful, right, and more engaged in their work.

01:00:30

The last thing I'll toss out about this too is that One of the other things that a lot of people don't know about the guards is let's take, let's take, like, the most badass special forces the world. Right? Like, I'm ripped. I've been trained for for years. And I'm gonna put you

The last thing I'll toss out about this too is that One of the other things that a lot of people don't know about the guards is let's take, let's take, like, the most badass special forces the world. Right? Like, I'm ripped. I've been trained for for years. And I'm gonna put you

01:00:44

on

on

01:00:45

night watch.

night watch.

01:00:47

So you get to stay between ten AM and six AM, and you're in an area that's like this dangerous.

So you get to stay between ten AM and six AM, and you're in an area that's like this dangerous.

01:00:53

It doesn't matter how badass you are, rightly, the tendency to fall asleep when there's nothing happening for eight hours in a row is incredibly high. One of the other neat things about what we do is because we spread this across all of our customers, there's always something happening. We don't have, like, a a lull time where where our guards are just not doing anything. They're always engaged. And so we're we're able to keep them awake in engaged, like, you know, stimulated in, in a way that allows us to provide, like, what you just said, you show the the the symbol on your cameras and bam within ten seconds, there's a guard responding. You can do that twenty

It doesn't matter how badass you are, rightly, the tendency to fall asleep when there's nothing happening for eight hours in a row is incredibly high. One of the other neat things about what we do is because we spread this across all of our customers, there's always something happening. We don't have, like, a a lull time where where our guards are just not doing anything. They're always engaged. And so we're we're able to keep them awake in engaged, like, you know, stimulated in, in a way that allows us to provide, like, what you just said, you show the the the symbol on your cameras and bam within ten seconds, there's a guard responding. You can do that twenty

01:01:27

four seven.

four seven.

01:01:29

Okay. And so

Okay. And so

01:01:30

where are the other opportune? Like, the what do you call this this model?

where are the other opportune? Like, the what do you call this this model?

01:01:35

I don't know what you call it. We have like real real people doing stuff. Yeah. So so,

I don't know what you call it. We have like real real people doing stuff. Yeah. So so,

01:01:40

the the kind of, like, way to still be called a tech company as you make the human the second part. So you call it human in the loop, that it's a technology loop, and there just happens to be a human for a tiny piece of the work.

the the kind of, like, way to still be called a tech company as you make the human the second part. So you call it human in the loop, that it's a technology loop, and there just happens to be a human for a tiny piece of the work.

01:01:51

Versus a traditional services business where the the human's doing everything. And so human in the loop, it's being applied right now already in some other industry like cyber security uses it. So if they detect, like, what looks like an intrusion

Versus a traditional services business where the the human's doing everything. And so human in the loop, it's being applied right now already in some other industry like cyber security uses it. So if they detect, like, what looks like an intrusion

01:02:03

or, like, in the case of Ricata where they don't detect it until after it's done and and the hackers release it, you know, the the, you know, that that was a that was a jab at them. But, like, you know, the the idea being that the computers can detect things kind of anomalous, but that the human really applies his or her intelligence to figure out the last little bit. So it's also being applied like in in medical telehealth. Right? So you have these experts,

or, like, in the case of Ricata where they don't detect it until after it's done and and the hackers release it, you know, the the, you know, that that was a that was a jab at them. But, like, you know, the the idea being that the computers can detect things kind of anomalous, but that the human really applies his or her intelligence to figure out the last little bit. So it's also being applied like in in medical telehealth. Right? So you have these experts,

01:02:27

and you've used technology around them to make sure that you you take an expert who could only generally be regional

and you've used technology around them to make sure that you you take an expert who could only generally be regional

01:02:33

historically, but now a cancer expert because of video conferencing and, and, you know,

historically, but now a cancer expert because of video conferencing and, and, you know,

01:02:38

remote records and, and things like that can actually have a lot, lot more impact

remote records and, and things like that can actually have a lot, lot more impact

01:02:44

for us, what we think about are how do we take this in a security context? Cause we wanna stay

for us, what we think about are how do we take this in a security context? Cause we wanna stay

01:02:49

insecurity,

insecurity,

01:02:50

and how do we expand that to

and how do we expand that to

01:02:53

a,

a,

01:02:54

a virtual greeter at a multi tenant,

a virtual greeter at a multi tenant,

01:02:56

apartment building a sky rise in, in New York, for example, call. How do we apply that to watching elderly folks at home who may need just a check-in every fifteen minutes? How do we apply it to hotels,

apartment building a sky rise in, in New York, for example, call. How do we apply that to watching elderly folks at home who may need just a check-in every fifteen minutes? How do we apply it to hotels,

01:03:07

where you don't need to have a guard there twenty fourseven, but you need to check the lobby every fifteen minutes.

where you don't need to have a guard there twenty fourseven, but you need to check the lobby every fifteen minutes.

01:03:13

And how do we do that at a cost that's ten or a hundred times less than have a physical guard on location.

And how do we do that at a cost that's ten or a hundred times less than have a physical guard on location.

01:03:19

That's interesting.

That's interesting.

01:03:20

How big is that? How how big is that market of just checking in on, like, how many dormant are there in New York, you know? You know, it's it's it's a great question. Actually, one of the most interesting things about this market is,

How big is that? How how big is that market of just checking in on, like, how many dormant are there in New York, you know? You know, it's it's it's a great question. Actually, one of the most interesting things about this market is,

01:03:32

that it's it's pretty big. Right? So the alarm side's about twenty billion dollars, and then guard sides like twenty to thirty billion dollars,

that it's it's pretty big. Right? So the alarm side's about twenty billion dollars, and then guard sides like twenty to thirty billion dollars,

01:03:39

but what what deep sentinel hits is like this really kind of weird scene where there hasn't been a solution

but what what deep sentinel hits is like this really kind of weird scene where there hasn't been a solution

01:03:46

at all ever. And that price points between about a hundred bucks a month and ten thousand dollars a month, there is nothing.

at all ever. And that price points between about a hundred bucks a month and ten thousand dollars a month, there is nothing.

01:03:53

And and there's nothing there, not because there's no demand. It's supply side constraint. There's never been anybody that's been able to create a product

And and there's nothing there, not because there's no demand. It's supply side constraint. There's never been anybody that's been able to create a product

01:04:00

that has a price point in that price band And so what we're finding is that there's just this huge vein

that has a price point in that price band And so what we're finding is that there's just this huge vein

01:04:08

of untapped demand,

of untapped demand,

01:04:09

right, like a hotel. Like, let's use that example. That my friend happens to own a few hotels,

right, like a hotel. Like, let's use that example. That my friend happens to own a few hotels,

01:04:14

and he was telling me it costs him three thousand dollars a month.

and he was telling me it costs him three thousand dollars a month.

01:04:19

To have this guard who's kinda schlocky to be completely honest. I don't know if that's an appropriate term on on on your podcast, but but, I've never never heard that word. Am I the only Jewish person on here? Okay. So,

To have this guard who's kinda schlocky to be completely honest. I don't know if that's an appropriate term on on on your podcast, but but, I've never never heard that word. Am I the only Jewish person on here? Okay. So,

01:04:32

I don't know another word for it, but but he's Shlaki. So he's He's kinda sloppy. He he, you know, he he's not really gonna scare anybody away. And he should

I don't know another word for it, but but he's Shlaki. So he's He's kinda sloppy. He he, you know, he he's not really gonna scare anybody away. And he should

01:04:42

up to the place. That's right. That's right.

up to the place. That's right. That's right.

01:04:46

So he,

So he,

01:04:47

he shows up three times at night. This is for three thousand dollars a month. He shows up three times a night and just walks around the parking lot for about five minutes. He gets a total of fifteen minutes of security

he shows up three times at night. This is for three thousand dollars a month. He shows up three times a night and just walks around the parking lot for about five minutes. He gets a total of fifteen minutes of security

01:04:58

over the course of ten hours

over the course of ten hours

01:05:01

and it's three thousand bucks. Whereas with us, we'd be able to provide that service for for maybe a thousand dollars a month, and there'd be someone watching twenty four seven in case something happens. It's just it's so massive

and it's three thousand bucks. Whereas with us, we'd be able to provide that service for for maybe a thousand dollars a month, and there'd be someone watching twenty four seven in case something happens. It's just it's so massive

01:05:12

what the disruption is when you create something where there's literally just been kind of a vacuous hole. And so that's kind of a way of me avoiding the question, answering the question, but like it's it's tens of billions of dollars

what the disruption is when you create something where there's literally just been kind of a vacuous hole. And so that's kind of a way of me avoiding the question, answering the question, but like it's it's tens of billions of dollars

01:05:24

that's just untapped. There's buildings that would love to have somebody reading them in New York that don't have someone because their cost would be twenty thousand bucks a month. But if it costs a thousand bucks a month, bam, they'd do it in a heartbeat. So what does your security person do when they see somebody that is a potential intruder? Are they calling the cops? Are they like yelling through the camera? Hey, buddy, back away, you know, I'm a I'm a tough guy inside. You know, what what are they doing to actually eliminate the threat?

that's just untapped. There's buildings that would love to have somebody reading them in New York that don't have someone because their cost would be twenty thousand bucks a month. But if it costs a thousand bucks a month, bam, they'd do it in a heartbeat. So what does your security person do when they see somebody that is a potential intruder? Are they calling the cops? Are they like yelling through the camera? Hey, buddy, back away, you know, I'm a I'm a tough guy inside. You know, what what are they doing to actually eliminate the threat?

01:05:49

Yeah. So so there's

Yeah. So so there's

01:05:52

There's a bunch of different things that that we do. And and, you know, you mentioned two things on on kind of the ends of the spectrum. Right? And it's a it's kind of like an escalation

There's a bunch of different things that that we do. And and, you know, you mentioned two things on on kind of the ends of the spectrum. Right? And it's a it's kind of like an escalation

01:06:01

spectrum.

spectrum.

01:06:02

And so on one end, right? Like, hey, I see a kid. Right? That's the really most innocent thing. And the kid's kind of like poking at the door.

And so on one end, right? Like, hey, I see a kid. Right? That's the really most innocent thing. And the kid's kind of like poking at the door.

01:06:10

And so we have a juvenile protocol. Each of these things are in their own little protocol that we train the guards on. And that's part of what the technology does. The technology helps them know the the potential relevant protocols to engage here.

And so we have a juvenile protocol. Each of these things are in their own little protocol that we train the guards on. And that's part of what the technology does. The technology helps them know the the potential relevant protocols to engage here.

01:06:22

And the, and and with the kids, you'd say, Hey, Hey, kiddo, I I see you're there.

And the, and and with the kids, you'd say, Hey, Hey, kiddo, I I see you're there.

01:06:27

Do you belong here? Right? And that's kind of the softest just touch. Right? Then there's an adult that that may be looking a little creepy. And then we say, hello, this is Deep Sentinel Security. Can I help And that way if it does happen to be a friend or family, we're not insulting them? Right? So Sam's

Do you belong here? Right? And that's kind of the softest just touch. Right? Then there's an adult that that may be looking a little creepy. And then we say, hello, this is Deep Sentinel Security. Can I help And that way if it does happen to be a friend or family, we're not insulting them? Right? So Sam's

01:06:41

best friend from college that we've never seen before shows up And he decides that the right thing to do is go right up to the door and start looking through the windows without knocking, you know, that's the the greeting he's gonna get. He's gonna know somebody's there.

best friend from college that we've never seen before shows up And he decides that the right thing to do is go right up to the door and start looking through the windows without knocking, you know, that's the the greeting he's gonna get. He's gonna know somebody's there.

01:06:53

But he's he's not going to necessarily feel insulted right off the bat. If if somebody shows up and they've got a crowbar,

But he's he's not going to necessarily feel insulted right off the bat. If if somebody shows up and they've got a crowbar,

01:07:00

it's sirens on, hey, stop what you're doing,

it's sirens on, hey, stop what you're doing,

01:07:04

and and the the we automatically escalate so either that guard or another guard is contacting police. All of that's happening within about ten seconds. And that's where the neat, the other neat thing starts is that

and and the the we automatically escalate so either that guard or another guard is contacting police. All of that's happening within about ten seconds. And that's where the neat, the other neat thing starts is that

01:07:17

because we have somebody watching our calls to police, are very different than what they get from, like, if you have ADT or, like, some, some, I'll use the word again, some other schlocky kind of home security system.

because we have somebody watching our calls to police, are very different than what they get from, like, if you have ADT or, like, some, some, I'll use the word again, some other schlocky kind of home security system.

01:07:28

ADT calls, and they say, hi.

ADT calls, and they say, hi.

01:07:30

This is this is Becky from ADT.

This is this is Becky from ADT.

01:07:33

I have a motion alarm in the living room. And the police say, well, is it the homeowner? Is it a cat? Is it the wind? Is it the dog? And she says, no. No. No. This is Becky from ADT. I have no idea. I'm just calling you because I thought I'd waste your time. Hangs up.

I have a motion alarm in the living room. And the police say, well, is it the homeowner? Is it a cat? Is it the wind? Is it the dog? And she says, no. No. No. This is Becky from ADT. I have no idea. I'm just calling you because I thought I'd waste your time. Hangs up.

01:07:46

When we call, I say, Hey, I've got a white male six foot three. He's got a crowbar, and I have, and he's trying to break into this building. Here's the address. I've just given them a description of the suspect, a description of the crime, and the existence of weapons. Every single police department in the nation, that's what their dispatch designed to do. And they He just describes

When we call, I say, Hey, I've got a white male six foot three. He's got a crowbar, and I have, and he's trying to break into this building. Here's the address. I've just given them a description of the suspect, a description of the crime, and the existence of weapons. Every single police department in the nation, that's what their dispatch designed to do. And they He just describes

01:08:06

Sam at his own house, practicing crowbar combat. I know. Right.

Sam at his own house, practicing crowbar combat. I know. Right.

01:08:12

And and that's why two way audio, but, but, like, that's a that's a great joke, but, like, that's why two way audio is really important because by the way, homeowners do do crazy stuff. And so as soon as we see Well, I have like a pledge hammer that I use like exercise. You've just described me, maybe work it up. And we'll say, hey, like, are are you there? And you say, no, no, it's me, Sam, here's my special code word, and then we don't call the police. So when we call police, it's a hundred percent verified.

And and that's why two way audio, but, but, like, that's a that's a great joke, but, like, that's why two way audio is really important because by the way, homeowners do do crazy stuff. And so as soon as we see Well, I have like a pledge hammer that I use like exercise. You've just described me, maybe work it up. And we'll say, hey, like, are are you there? And you say, no, no, it's me, Sam, here's my special code word, and then we don't call the police. So when we call police, it's a hundred percent verified.

01:08:34

Our calls are a hundred percent verified.

Our calls are a hundred percent verified.

01:08:37

And most people don't know this. When alarm companies call the police and ask for dispatch, it's ninety

And most people don't know this. When alarm companies call the police and ask for dispatch, it's ninety

01:08:42

nine percent false alarms. In fact, freakonomics

nine percent false alarms. In fact, freakonomics

01:08:45

wrote a little piece about this. And they're just like, it's it it horrendous. It's a waste of police time. And so most police jurisdictions have actually passed laws where they don't have to respond at all to alarm calls. That's what I was gonna say. In San Francisco, I feel like I can call the police and say, hey, this guy's got a gun to my head, and they'd be like, well,

wrote a little piece about this. And they're just like, it's it it horrendous. It's a waste of police time. And so most police jurisdictions have actually passed laws where they don't have to respond at all to alarm calls. That's what I was gonna say. In San Francisco, I feel like I can call the police and say, hey, this guy's got a gun to my head, and they'd be like, well,

01:09:02

you know, let's see if you could if you can resolve that with your HOA before we, send somebody there. Right? If you get his name and call us on Monday, that'd be great.

you know, let's see if you could if you can resolve that with your HOA before we, send somebody there. Right? If you get his name and call us on Monday, that'd be great.

01:09:11

And so how many crimes have you guys stopped? We stop about fifteen to twenty crimes.

And so how many crimes have you guys stopped? We stop about fifteen to twenty crimes.

01:09:16

A day.

A day.

01:09:18

Wow. I mean, it's That's crimes means, like, stealing packages. It means everything. Right? Drum beats. Right? Like, it's just It's sealing packages. It's attempted break ins. It's assault.

Wow. I mean, it's That's crimes means, like, stealing packages. It means everything. Right? Drum beats. Right? Like, it's just It's sealing packages. It's attempted break ins. It's assault.

01:09:27

Okay. Why don't you have a a TikTok channel that just publishes every crime that stopped just the footage of the crime. We do. It's it's it's the stopped video channel. Send everyone to it.

Okay. Why don't you have a a TikTok channel that just publishes every crime that stopped just the footage of the crime. We do. It's it's it's the stopped video channel. Send everyone to it.

01:09:39

Okay. I gotta get what what is it called? It stopped, which on YouTube. We're just starting TikTok. We just found TikTok. Right? Like, I'm old. Sorry. So, like, I didn't I didn't really get TikTok. My kids were on it, and they were like, look at me dance and we did like the dances, but I didn't really think about it as like, hey, let's post these things on there.

Okay. I gotta get what what is it called? It stopped, which on YouTube. We're just starting TikTok. We just found TikTok. Right? Like, I'm old. Sorry. So, like, I didn't I didn't really get TikTok. My kids were on it, and they were like, look at me dance and we did like the dances, but I didn't really think about it as like, hey, let's post these things on there.

01:09:55

People are loving it on TikTok. Because on YouTube, what is it? Stopped what? It's the, it's the stopped deep sentinel stopped video series. And every single week, we produce the best five, ten, fifteen, twenty.

People are loving it on TikTok. Because on YouTube, what is it? Stopped what? It's the, it's the stopped deep sentinel stopped video series. And every single week, we produce the best five, ten, fifteen, twenty.

01:10:09

It's amazing. These have thousands of views. Great. Good for you. Someone have close to a million, I think. Yeah. We have we have a couple that have a million.

It's amazing. These have thousands of views. Great. Good for you. Someone have close to a million, I think. Yeah. We have we have a couple that have a million.

01:10:17

And and it's it's cool. Like, it's it what's neat about it is it kinda taps into,

And and it's it's cool. Like, it's it what's neat about it is it kinda taps into,

01:10:22

you know, if you've ever been the victim of one of crimes. Like, you, you want nothing more than to get back, whether you're getting back at that individual person or just, like, getting back at the world because it makes you feel powerless.

you know, if you've ever been the victim of one of crimes. Like, you, you want nothing more than to get back, whether you're getting back at that individual person or just, like, getting back at the world because it makes you feel powerless.

01:10:33

And one of the neatest things that, you know, we actually don't really publicize that we do

And one of the neatest things that, you know, we actually don't really publicize that we do

01:10:37

as a company,

as a company,

01:10:39

is we we actually reach out to to people that have been the victims of, of, like, really heinous crimes.

is we we actually reach out to to people that have been the victims of, of, like, really heinous crimes.

01:10:46

And us, you know, a lot of times, I I reach out personally and say, like, hey, I

And us, you know, a lot of times, I I reach out personally and say, like, hey, I

01:10:50

I'm not asking you to promote us. I'm not asking you to do anything. I just want you to know that we've created a product that actually can make you feel safe in your own skin, safe in your own home again. And I'd love to just give it to you next six months. And, and it's the neatest thing. Like, I actually, this morning, I happened to drive by. There was a there was a home invasion in my hometown,

I'm not asking you to promote us. I'm not asking you to do anything. I just want you to know that we've created a product that actually can make you feel safe in your own skin, safe in your own home again. And I'd love to just give it to you next six months. And, and it's the neatest thing. Like, I actually, this morning, I happened to drive by. There was a there was a home invasion in my hometown,

01:11:10

last year. And I gave the system to these people that, that live in Pleasanton,

last year. And I gave the system to these people that, that live in Pleasanton,

01:11:15

and, and I happened to be by their house this morning. So I stopped in this morning, and the husband answered the door

and, and I happened to be by their house this morning. So I stopped in this morning, and the husband answered the door

01:11:21

And, you know, this is like a he's a, like, a big tough dude. Right? And he he's not the type of person that you would you would expect to say, like, I'm really scared in my home. But we all have, like, our, our kids or our family or the moments where we're not home or, or, like, we're asleep. And it was really neat to hear him just, you know, I I say, like, this is this has really changed the way that we live and and after something that horrible

And, you know, this is like a he's a, like, a big tough dude. Right? And he he's not the type of person that you would you would expect to say, like, I'm really scared in my home. But we all have, like, our, our kids or our family or the moments where we're not home or, or, like, we're asleep. And it was really neat to hear him just, you know, I I say, like, this is this has really changed the way that we live and and after something that horrible

01:11:46

You know, it's it's really life changing. So we only have a few minutes left in the segment, but what I wanna ask you is, where's the opportunities based on what you've discovered? Because I think Like, I've actually read I like reading about, companies that got big

You know, it's it's really life changing. So we only have a few minutes left in the segment, but what I wanna ask you is, where's the opportunities based on what you've discovered? Because I think Like, I've actually read I like reading about, companies that got big

01:12:00

twenty, thirty, forty years ago. And there's a lot like with the beginning of ADP

twenty, thirty, forty years ago. And there's a lot like with the beginning of ADP

01:12:05

ADP. What's the what's the security code? ADT.

ADP. What's the what's the security code? ADT.

01:12:08

ADP payroll.

ADP payroll.

01:12:10

And a bunch of other, like, interesting security. Exactly the same. Company. But but yeah. Yeah. Go ahead.

And a bunch of other, like, interesting security. Exactly the same. Company. But but yeah. Yeah. Go ahead.

01:12:14

A bunch of companies that are just like like, the guy who started,

A bunch of companies that are just like like, the guy who started,

01:12:19

you know, wonderful brands?

you know, wonderful brands?

01:12:21

No. It'd be the palm, the palm water, or the palm drank, and they make Okay.

No. It'd be the palm, the palm water, or the palm drank, and they make Okay.

01:12:26

Like, he got a lot of his wealth. I believe from a security guard company. Like security guard companies are just kind of interesting to me for some reason. It's kind of weird.

Like, he got a lot of his wealth. I believe from a security guard company. Like security guard companies are just kind of interesting to me for some reason. It's kind of weird.

01:12:34

In this space with this like human in the loop service, in the security space, where's interesting opportunities that I wouldn't know about because I'm not involved?

In this space with this like human in the loop service, in the security space, where's interesting opportunities that I wouldn't know about because I'm not involved?

01:12:46

One of one of the ones that we see a lot of, is construction

One of one of the ones that we see a lot of, is construction

01:12:50

recently.

recently.

01:12:52

And

And

01:12:55

the

the

01:12:56

what's what's interesting about construction yards is you have, like, these massive amounts of assets

what's what's interesting about construction yards is you have, like, these massive amounts of assets

01:13:00

with no security. Like, literally no walls most of the time. Right? Like, sometimes you have chain link fences and and and that's gonna

with no security. Like, literally no walls most of the time. Right? Like, sometimes you have chain link fences and and and that's gonna

01:13:07

really in security, like speaking outside of, like, deep sentinel in terms of human in the loop. One of the other interesting things that that we're seeing

really in security, like speaking outside of, like, deep sentinel in terms of human in the loop. One of the other interesting things that that we're seeing

01:13:14

is like just the movement of stuff

is like just the movement of stuff

01:13:17

seems pretty unsolved. Right? Like, there are still companies that make a hundred million dollars a year, and they have a a line of business called cash,

seems pretty unsolved. Right? Like, there are still companies that make a hundred million dollars a year, and they have a a line of business called cash,

01:13:26

or like, in the age of Venmo and the age of PayPal and in the age of Apple money and Facebook money and and every type of virtual currency in the world, there's still people getting paid money to, like, put their lives in danger to go move pieces of paper around.

or like, in the age of Venmo and the age of PayPal and in the age of Apple money and Facebook money and and every type of virtual currency in the world, there's still people getting paid money to, like, put their lives in danger to go move pieces of paper around.

01:13:41

I mean, it seems like so absurd. I'm reading,

I mean, it seems like so absurd. I'm reading,

01:13:44

checkers guide to the galaxy right now. In the first chapter, it says, like, humans are generally miserable because they spend all their time moving green paper around, and green paper doesn't make them happy. And and it made me think of, like, the

checkers guide to the galaxy right now. In the first chapter, it says, like, humans are generally miserable because they spend all their time moving green paper around, and green paper doesn't make them happy. And and it made me think of, like, the

01:13:56

this this business that, like, oh my god. Every every year, people are, like, scared and die. Because they have to move the paper around. How dumb is that? Right? Like, there has to be something for I mean, just I don't know, vapor. Take a picture of it in price it and then digitize it. I don't know. But that one seems like there's there's just a a a a asinine amount of risk and opportunity there. So construction, is there one more?

this this business that, like, oh my god. Every every year, people are, like, scared and die. Because they have to move the paper around. How dumb is that? Right? Like, there has to be something for I mean, just I don't know, vapor. Take a picture of it in price it and then digitize it. I don't know. But that one seems like there's there's just a a a a asinine amount of risk and opportunity there. So construction, is there one more?

01:14:23

What's another? I mean, like, most of them are pretty obvious. Right? Like, Car lots. Oh my god. Actually, car lots are interesting too, because one of the things that that people don't realize is that everyone thinks like, oh my god, car lots. Everyone's gonna come and steal a car, but that's kind of a big crime. The number one thing that we see is people going and breaking into cars at car lots because,

What's another? I mean, like, most of them are pretty obvious. Right? Like, Car lots. Oh my god. Actually, car lots are interesting too, because one of the things that that people don't realize is that everyone thinks like, oh my god, car lots. Everyone's gonna come and steal a car, but that's kind of a big crime. The number one thing that we see is people going and breaking into cars at car lots because,

01:14:40

there's just lots of, catalytic converters

there's just lots of, catalytic converters

01:14:43

There's lots of stereo and there's lots of leather. And so, you know, every once in a while, there's somebody like stealing cars the car list, but what we see a lot of is just these people going and, and, and grabbing the doors. Actually, wait. I'll I'll go with one more, meth.

There's lots of stereo and there's lots of leather. And so, you know, every once in a while, there's somebody like stealing cars the car list, but what we see a lot of is just these people going and, and, and grabbing the doors. Actually, wait. I'll I'll go with one more, meth.

01:14:57

So

So

01:14:58

meth, meth is,

meth, meth is,

01:15:00

a horrible thing. Right?

a horrible thing. Right?

01:15:03

But what meth is led to is like this really weird pattern of male theft.

But what meth is led to is like this really weird pattern of male theft.

01:15:07

And I call it agricultural mail theft. And so one of the things that that you'll see there's a little bit of an extra like, Hey, I saw this guy, like, going and and checking my door handles or checking my mailbox, and then it goes on next door and everyone in the neighborhood for, like, fifteen miles says, oh, I saw that same gal or guy too.

And I call it agricultural mail theft. And so one of the things that that you'll see there's a little bit of an extra like, Hey, I saw this guy, like, going and and checking my door handles or checking my mailbox, and then it goes on next door and everyone in the neighborhood for, like, fifteen miles says, oh, I saw that same gal or guy too.

01:15:24

And meth has created this entire lifestyle where these people,

And meth has created this entire lifestyle where these people,

01:15:29

actually go and farm neighborhoods

actually go and farm neighborhoods

01:15:32

And they'll go in, in a, in a, in a cyclical schedule,

And they'll go in, in a, in a, in a cyclical schedule,

01:15:36

go from this neighborhood tonight to this neighborhood next week and this neighborhood, and they literally check every single door, every single mailbox

go from this neighborhood tonight to this neighborhood next week and this neighborhood, and they literally check every single door, every single mailbox

01:15:43

as it, as again, kind of tending it like they would be tending their plants and agriculture.

as it, as again, kind of tending it like they would be tending their plants and agriculture.

01:15:48

And, and, and it's just really

And, and, and it's just really

01:15:50

it's a weird phenomenon. What are they stealing? They're just stealing mail or they're stealing something

it's a weird phenomenon. What are they stealing? They're just stealing mail or they're stealing something

01:15:56

Okay. They're they're stealing wallets and and mail that's typically checked. They're actually pretty careful. And when I say agriculture, like, they're actually careful. So, like, so when they put your mail back, it's very infrequent that you see them just throwing it ground because that's that that, like, ruins

Okay. They're they're stealing wallets and and mail that's typically checked. They're actually pretty careful. And when I say agriculture, like, they're actually careful. So, like, so when they put your mail back, it's very infrequent that you see them just throwing it ground because that's that that, like, ruins

01:16:09

their, their agricultural area. So it's actually really interesting when you see the video, they're like to open your door And then they're very careful when they put your mail back because the last thing they want is for somebody to find out. And and frequently, again, if you look at next door, what you'll find, and this is why deep sentinel is needed everywhere is they'll go be like, oh my god. I went back for the last three months. And this guy's been coming every four days, and I only happen to notice this one time because he something too valuable to me. And, and it's just this really consistent theme across America

their, their agricultural area. So it's actually really interesting when you see the video, they're like to open your door And then they're very careful when they put your mail back because the last thing they want is for somebody to find out. And and frequently, again, if you look at next door, what you'll find, and this is why deep sentinel is needed everywhere is they'll go be like, oh my god. I went back for the last three months. And this guy's been coming every four days, and I only happen to notice this one time because he something too valuable to me. And, and it's just this really consistent theme across America

01:16:40

that your doors are getting checked. Your mailbox getting checked

that your doors are getting checked. Your mailbox getting checked

01:16:45

way more than you're aware of.

way more than you're aware of.

01:16:48

I've caught a bunch of people. My camera is being being weird. I get an email where it a guard intervene.

I've caught a bunch of people. My camera is being being weird. I get an email where it a guard intervene.

01:16:54

I've caught a few people.

I've caught a few people.

01:16:56

I hate it. Yeah. It's almost made me freak out more now that I know. Well, I mean, I I the the the good news is that, you know, you do have a layer of protection. The bad news is you now know, like, for real. Like, if if you had a ring, you're getting a hundred today. And so you just didn't know because who's gonna come through all a hundred of those alerts every single day. It's not it's not worth it.

I hate it. Yeah. It's almost made me freak out more now that I know. Well, I mean, I I the the the good news is that, you know, you do have a layer of protection. The bad news is you now know, like, for real. Like, if if you had a ring, you're getting a hundred today. And so you just didn't know because who's gonna come through all a hundred of those alerts every single day. It's not it's not worth it.

01:17:18

Well, I appreciate you coming on. This is super interesting. I've been a fan of your product, so it's nice to talk to the creator of it. One of the creator years of it. This is pretty bad ass.

Well, I appreciate you coming on. This is super interesting. I've been a fan of your product, so it's nice to talk to the creator of it. One of the creator years of it. This is pretty bad ass.

01:17:28

Well, thank you guys. Yeah. It's I mean, as you can tell, like, I'm super proud of it. I'm happy to talk about it any day. If you put me on for five hours, I'd keep going. Right? Like, I love it. It's, it's the neatest company I've ever had a chance to touch. And I'm, I'm so proud to be able to touch people. I worked at Amazon.

Well, thank you guys. Yeah. It's I mean, as you can tell, like, I'm super proud of it. I'm happy to talk about it any day. If you put me on for five hours, I'd keep going. Right? Like, I love it. It's, it's the neatest company I've ever had a chance to touch. And I'm, I'm so proud to be able to touch people. I worked at Amazon.

01:17:45

Yeah. So I I was there way before ring times. How long what year did you start there? Two thousand two.

Yeah. So I I was there way before ring times. How long what year did you start there? Two thousand two.

01:17:51

Holy Molly. I bet we should have you on another time to ask stories about that too.

Holy Molly. I bet we should have you on another time to ask stories about that too.

01:17:55

I I have lots of stories. There's lots of people that have great stories about Amazon. Amazon is such a neat company to have watched go from, you know, when I joined every single

I I have lots of stories. There's lots of people that have great stories about Amazon. Amazon is such a neat company to have watched go from, you know, when I joined every single

01:18:04

every single quarter, the Wall Street Journal would run a story when does Amazon shut down because it just isn't sustainable.

every single quarter, the Wall Street Journal would run a story when does Amazon shut down because it just isn't sustainable.

01:18:11

What, number employee were you?

What, number employee were you?

01:18:13

Oh, gosh.

Oh, gosh.

01:18:15

You guys were in the thousands at that point. Probably, like, three thousand,

You guys were in the thousands at that point. Probably, like, three thousand,

01:18:18

something like that. Hopefully, you, haven't sold too many shares. Congrats. All of them.

something like that. Hopefully, you, haven't sold too many shares. Congrats. All of them.

01:18:22

Oh my god.

Oh my god.

01:18:24

But good. Good. Wait. Good news though. I sold them in order to start Redfin. So,

But good. Good. Wait. Good news though. I sold them in order to start Redfin. So,

01:18:28

and I held on to some finstock. So I did not know that, dude. You've been doing the wait, Redfin the real estate thing? Redfin the real estate thing. I didn't know you started that. So you've been all types of shit, man.

and I held on to some finstock. So I did not know that, dude. You've been doing the wait, Redfin the real estate thing? Redfin the real estate thing. I didn't know you started that. So you've been all types of shit, man.

01:18:39

I tried to. Yeah. It's been it's been really neat. I've had I've been I've had a very blessed career.

I tried to. Yeah. It's been it's been really neat. I've had I've been I've had a very blessed career.

01:18:44

But again, like, what's neat about this one is you know, Redfin's really, really cool. We invented interactive mapping,

But again, like, what's neat about this one is you know, Redfin's really, really cool. We invented interactive mapping,

01:18:50

but this business,

but this business,

01:18:51

the number of times I get an email every single week that says you changed my life,

the number of times I get an email every single week that says you changed my life,

01:18:56

that's

that's

01:18:57

Yeah. You know, like, tech companies get criticized for, like, oh, you're just building toys and frivolous stuff. Do, like, it's like you're literally saving lives. So so you get to do both. You got to do fun, you know, tech with with all kinds of crazy shit involved and same time you're saving lives. So I I like that. I'm jealous of my friend James who invested in you guys early on. I should've invested. I remember seeing him post about it on Facebook, and I was like, this is a pretty good idea. And what I didn't put I didn't think about at the time because I was like, how are they gonna scale this up? I thought, oh, they're gonna do labor arbitrage. They're gonna get people in the Philippines to watch your stuff.

Yeah. You know, like, tech companies get criticized for, like, oh, you're just building toys and frivolous stuff. Do, like, it's like you're literally saving lives. So so you get to do both. You got to do fun, you know, tech with with all kinds of crazy shit involved and same time you're saving lives. So I I like that. I'm jealous of my friend James who invested in you guys early on. I should've invested. I remember seeing him post about it on Facebook, and I was like, this is a pretty good idea. And what I didn't put I didn't think about at the time because I was like, how are they gonna scale this up? I thought, oh, they're gonna do labor arbitrage. They're gonna get people in the Philippines to watch your stuff.

01:19:30

And, you know, it'll just be a lower hourly rate, you know, and the price point will be, you know, sort of high, unachievable for most. But what you're saying is smart, which is One guard is gonna have a hundred houses under monitor. Most of them most of the time, nothing is happening. So you don't need eyeballs on the screen. And the AI is gonna basically say something's going on on house forty two forty two pops up, human eyes decide, is this good or bad next? Swiped to the next. And so it's really it's actually more than human in the loop. It's, in my opinion, like, these should be called something else. This should be called, like, you know, super services or something like that because it's taking a service based pieces. And it's scaling it like a superhero where it's like, oh, what if that security guard could not just watch one house but actually could watch a hundred houses. Now you have a super service that can scale in the way that services typically can't. And so I think that's even more I know for pitch decks you use whooping a loop and I've seen that a bunch, but I I think this is super services.

And, you know, it'll just be a lower hourly rate, you know, and the price point will be, you know, sort of high, unachievable for most. But what you're saying is smart, which is One guard is gonna have a hundred houses under monitor. Most of them most of the time, nothing is happening. So you don't need eyeballs on the screen. And the AI is gonna basically say something's going on on house forty two forty two pops up, human eyes decide, is this good or bad next? Swiped to the next. And so it's really it's actually more than human in the loop. It's, in my opinion, like, these should be called something else. This should be called, like, you know, super services or something like that because it's taking a service based pieces. And it's scaling it like a superhero where it's like, oh, what if that security guard could not just watch one house but actually could watch a hundred houses. Now you have a super service that can scale in the way that services typically can't. And so I think that's even more I know for pitch decks you use whooping a loop and I've seen that a bunch, but I I think this is super services.

01:20:23

I freaking love that, dude. I'm I'm gonna steal that from you if that's okay. Yeah. That's great. I think this is awesome. And now now I'm kicking myself because I'm like, oh, shit. That this actually, if I'd asked one question earlier, this would have made sense to me. And now it does. So thanks for coming on and and,

I freaking love that, dude. I'm I'm gonna steal that from you if that's okay. Yeah. That's great. I think this is awesome. And now now I'm kicking myself because I'm like, oh, shit. That this actually, if I'd asked one question earlier, this would have made sense to me. And now it does. So thanks for coming on and and,

01:20:38

explaining it to us. Alright. Thank you. And and and if you're still interested, we're raising another round this year. So, hey, you know, let me know. See, the only problem is I'm a cheap Indian dude who's like, oh, the price back then, the price then would have been. I don't know what you've raised your first round at maybe ten million or something like that. Twenty million. I have no idea what it was.

explaining it to us. Alright. Thank you. And and and if you're still interested, we're raising another round this year. So, hey, you know, let me know. See, the only problem is I'm a cheap Indian dude who's like, oh, the price back then, the price then would have been. I don't know what you've raised your first round at maybe ten million or something like that. Twenty million. I have no idea what it was.

01:20:55

Now I bet, like, have you you've raised an a. Right?

Now I bet, like, have you you've raised an a. Right?

01:20:58

We're in the process of raising the a right now. So Oh, you guys Okay. Actually, I'm gonna email you. I'm gonna invest in this company. Ways. I will No. No. No. No. No. I you gotta set it to me too. Look, you guys have It I'm not taking your spot. We could both get in, baby.

We're in the process of raising the a right now. So Oh, you guys Okay. Actually, I'm gonna email you. I'm gonna invest in this company. Ways. I will No. No. No. No. No. I you gotta set it to me too. Look, you guys have It I'm not taking your spot. We could both get in, baby.

01:21:12

Can we? I mean, you've raised twenty four million dollars,

Can we? I mean, you've raised twenty four million dollars,

01:21:15

right, or twenty three? We we've raised we've raised a bit. We have a we have a really unique investment vehicle that's open right now. So it if you're serious,

right, or twenty three? We we've raised we've raised a bit. We have a we have a really unique investment vehicle that's open right now. So it if you're serious,

01:21:23

there there is an opportunity.

there there is an opportunity.

01:21:25

Because, you know, ADT and these guys, what are the other security companies, the big ones? I I've looked into this before, but they're all multibillion dollar sort of sleeping giant incumbent types that

Because, you know, ADT and these guys, what are the other security companies, the big ones? I I've looked into this before, but they're all multibillion dollar sort of sleeping giant incumbent types that

01:21:35

for them to do something like this, they either have to buy you or they have to, like, change their DNA inside their bodies, which is not gonna happen. So ADG has a six billion dollar market cap.

for them to do something like this, they either have to buy you or they have to, like, change their DNA inside their bodies, which is not gonna happen. So ADG has a six billion dollar market cap.

01:21:45

And wait, I'm so confused. ADG has five billion in revenue and a six billion dollar market cap. Is that right? If you look at their enterprise value, that's the secret. They have a six billion dollar market cap because they have ten billion dollars in debt. So they actually have an enterprise value of fifteen billion dollars, sixteen billion dollars. Got it. Okay. So there's some

And wait, I'm so confused. ADG has five billion in revenue and a six billion dollar market cap. Is that right? If you look at their enterprise value, that's the secret. They have a six billion dollar market cap because they have ten billion dollars in debt. So they actually have an enterprise value of fifteen billion dollars, sixteen billion dollars. Got it. Okay. So there's some

01:22:03

By the way, the other way, we could do this is if you happen to have ten billion dollars like a borrow, I could do that too.

By the way, the other way, we could do this is if you happen to have ten billion dollars like a borrow, I could do that too.

01:22:13

This podcast doesn't pay that

This podcast doesn't pay that

01:22:18

Yeah. We,

Yeah. We,

01:22:20

we missed that one. But,

we missed that one. But,

01:22:22

dude, send me the information. I'm definitely interested if if you wanted to talk about or you're willing to have either of us. That sounds awesome. Happy to do it. It's funny how such small thing makes a difference. I saw the video Sam posted and the operator, the security guard who spoke back, was, like, clearly not, like, you know, my relative in India. And I was, like, oh, wait. This is actually gonna feel totally different to have a human who's got your back who feels like a trusted American voice. Right there with you. Right there with you. And then, like, right right now my neighborhood, our front gate, we have like a door guy just sitting there all day. Couldn't stop anybody if you wanted to.

dude, send me the information. I'm definitely interested if if you wanted to talk about or you're willing to have either of us. That sounds awesome. Happy to do it. It's funny how such small thing makes a difference. I saw the video Sam posted and the operator, the security guard who spoke back, was, like, clearly not, like, you know, my relative in India. And I was, like, oh, wait. This is actually gonna feel totally different to have a human who's got your back who feels like a trusted American voice. Right there with you. Right there with you. And then, like, right right now my neighborhood, our front gate, we have like a door guy just sitting there all day. Couldn't stop anybody if you wanted to.

01:22:58

But, you know, just sort of useless,

But, you know, just sort of useless,

01:23:01

you know, there's there's all these little points of failure, whether it's male, it's the doorman, it's your personal house, it's my for example, for e commerce or warehouse. The you know, they spend a lot of money, you know, just guarding the because they have millions of dollars of goods in their warehouse.

you know, there's there's all these little points of failure, whether it's male, it's the doorman, it's your personal house, it's my for example, for e commerce or warehouse. The you know, they spend a lot of money, you know, just guarding the because they have millions of dollars of goods in their warehouse.

01:23:15

And,

And,

01:23:16

And it's just so inefficient, so capital inefficient the way you they try to, secure you know, have security for those things nowadays because you have alarms

And it's just so inefficient, so capital inefficient the way you they try to, secure you know, have security for those things nowadays because you have alarms

01:23:23

which are just gonna be, like, kind of just a sound. You know, you're playing an m p three to protect you. Or

which are just gonna be, like, kind of just a sound. You know, you're playing an m p three to protect you. Or

01:23:30

or you have a human. You got, you know, a club I think it's Spotify now. The way, MP threes is the old one. So they they just modify for you. We're gonna stream we're gonna stream the security to you or you have a guard who's ninety nine point nine percent of the time gonna do nothing. Yep. And, and so it just doesn't make sense. Right? Like I said, finally, you know, a solution that that makes more sense, and no, I'm not paid to say this. It just makes sense to me. Well, I I I if I can, I'll tell you one more story. One of that that got me off my butt to do this was, there was a story of this elephant that escaped to zoo.

or you have a human. You got, you know, a club I think it's Spotify now. The way, MP threes is the old one. So they they just modify for you. We're gonna stream we're gonna stream the security to you or you have a guard who's ninety nine point nine percent of the time gonna do nothing. Yep. And, and so it just doesn't make sense. Right? Like I said, finally, you know, a solution that that makes more sense, and no, I'm not paid to say this. It just makes sense to me. Well, I I I if I can, I'll tell you one more story. One of that that got me off my butt to do this was, there was a story of this elephant that escaped to zoo.

01:24:00

And the video was, the elephant, not not not a small animal, right? Like an an elephant.

And the video was, the elephant, not not not a small animal, right? Like an an elephant.

01:24:06

Right. And the elephant did not escape the zoo by going around the guard. The guard was sitting at the at the gate, and and, like, you know, the chairs tilted back the way that you expect the chair to be told guard is totally asleep and a freaking elephant walks right by him and leaves the zoo. And you're just like, there has to be something better than this. This is ridiculous.

Right. And the elephant did not escape the zoo by going around the guard. The guard was sitting at the at the gate, and and, like, you know, the chairs tilted back the way that you expect the chair to be told guard is totally asleep and a freaking elephant walks right by him and leaves the zoo. And you're just like, there has to be something better than this. This is ridiculous.

01:24:27

Has there ever been a conversation like in San Francisco? There's all these car break ins. Like, can a city adopt this? Do you ever do you think a city realistically is gonna ever adopt this where, you know, the cameras are on the street post or, you know, on the lights and basically

Has there ever been a conversation like in San Francisco? There's all these car break ins. Like, can a city adopt this? Do you ever do you think a city realistically is gonna ever adopt this where, you know, the cameras are on the street post or, you know, on the lights and basically

01:24:40

you can guard the whole street of cars that way or no? You know, we've we've talked to a couple of cities about it. The thing that I don't like is I don't like the idea of big brother being

you can guard the whole street of cars that way or no? You know, we've we've talked to a couple of cities about it. The thing that I don't like is I don't like the idea of big brother being

01:24:50

part of the government. Like, I one of the things I really like from kind of an ethical, this is I'm a pretty principled guy I like to think.

part of the government. Like, I one of the things I really like from kind of an ethical, this is I'm a pretty principled guy I like to think.

01:24:57

Is that by making this surveillance private and focused on private property and protecting that property in service to that individual, You don't have that, like, panopticon

Is that by making this surveillance private and focused on private property and protecting that property in service to that individual, You don't have that, like, panopticon

01:25:07

risk of turning into,

risk of turning into,

01:25:09

you know, the evil eye. And and you know, we never question who our customer, our customer is the person that that pays us and owns this property, and that's a, it's a tried and true, like, deep principle of, you know, American pretty.

you know, the evil eye. And and you know, we never question who our customer, our customer is the person that that pays us and owns this property, and that's a, it's a tried and true, like, deep principle of, you know, American pretty.

01:25:23

That's fair enough. I like that. Yeah. The person who buys it is the one who's opting into their own protection, basically. Yeah. Yeah. That's right. If I, someone just rang my doorbell

That's fair enough. I like that. Yeah. The person who buys it is the one who's opting into their own protection, basically. Yeah. Yeah. That's right. If I, someone just rang my doorbell

01:25:32

and I know that because my I just got a notification on my phone that Deep Sendbell is talking to

and I know that because my I just got a notification on my phone that Deep Sendbell is talking to

01:25:38

That's where you're gonna get it. Awesome. By the way, dude. People are gonna be like, you didn't know they rang your doorbell because they rang your doorbell. Like Oh, I did it now.

That's where you're gonna get it. Awesome. By the way, dude. People are gonna be like, you didn't know they rang your doorbell because they rang your doorbell. Like Oh, I did it now.

01:25:46

I can't. I can't hear it, but I know that,

I can't. I can't hear it, but I know that,

01:25:49

I I can I can see on my phone? I just have a notification. I love it. It it makes me feel so much safer for for my I've got two little girls, and I absolutely love it.

I I can I can see on my phone? I just have a notification. I love it. It it makes me feel so much safer for for my I've got two little girls, and I absolutely love it.

01:26:00

It's great. I'm digging this. I'm I mean, I can see my wife in our courtyard. This is awesome. I'm a fan. Well, thank you guys. I I love I love getting the opportunity to be here. Thank you so much for bringing me on and, you know, and and and for being a a good customer.

It's great. I'm digging this. I'm I mean, I can see my wife in our courtyard. This is awesome. I'm a fan. Well, thank you guys. I I love I love getting the opportunity to be here. Thank you so much for bringing me on and, you know, and and and for being a a good customer.

01:26:13

Thank you.

Thank you.

01:26:20

I feel like I can rule the world, I know I could be what I want to.

I feel like I can rule the world, I know I could be what I want to.

01:26:25

I put my all in it like a day's off on a road less travel a looking back.

I put my all in it like a day's off on a road less travel a looking back.

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