00:00

So last year, we had our highest day. Black Friday was our highest day, almost two million dollars in that one day.

So last year, we had our highest day. Black Friday was our highest day, almost two million dollars in that one day.

00:17

Are we ready to roll? Can we roll?

Are we ready to roll? Can we roll?

00:20

Bro, you gotta take that hat off though. I can't see you.

Bro, you gotta take that hat off though. I can't see you.

00:23

Alright. I was just trying to I wanted to wear a costume of sorts. Oh, there. I can see it like that. Yeah. You're good like that. I couldn't see your eyes. Do

Alright. I was just trying to I wanted to wear a costume of sorts. Oh, there. I can see it like that. Yeah. You're good like that. I couldn't see your eyes. Do

00:31

I,

I,

00:32

do you have an ice bath? Yeah. Have a cold have you not jumped in our cold tub? So is it called cold plunge?

do you have an ice bath? Yeah. Have a cold have you not jumped in our cold tub? So is it called cold plunge?

00:37

Yeah. The cold plunge that I have. I have one too. And

Yeah. The cold plunge that I have. I have one too. And

00:40

What is your opinion of it so far?

What is your opinion of it so far?

00:43

I like it. I like it. I use it about twice a week. I use it Monday morning for coffee.

I like it. I like it. I use it about twice a week. I use it Monday morning for coffee.

00:47

It's basically my wake up thing, and then I'll use it Wednesdays after a workout. What's interesting though, there's a book I think called Endurance. Yeah. I love that. And they basically I love that book.

It's basically my wake up thing, and then I'll use it Wednesdays after a workout. What's interesting though, there's a book I think called Endurance. Yeah. I love that. And they basically I love that book.

00:55

There's a book. And I think what they said was that scientifically, it doesn't do anything. Yes. And so that's why I have, like, a problem with cold plunge, which is the actual product is amazing. Like, if you wanna be cold that it it's a good one. It stays like thirty nine degrees all the time, but

There's a book. And I think what they said was that scientifically, it doesn't do anything. Yes. And so that's why I have, like, a problem with cold plunge, which is the actual product is amazing. Like, if you wanna be cold that it it's a good one. It stays like thirty nine degrees all the time, but

01:13

it doesn't I'm almost certain that it doesn't do anything. And

it doesn't I'm almost certain that it doesn't do anything. And

01:18

Some people say it impacts your brain if it does anything, but, like, there's still even conflicting research on that.

Some people say it impacts your brain if it does anything, but, like, there's still even conflicting research on that.

01:24

I think the big thing that I like about it is that it makes me feel tough. It makes me feel good. It makes me feel good about myself. I'm like, Noah, you're not tough, man. You're weak. And I don't know. I don't really have that self talk in my head. But I go into this thing, and I was like, do do ten. And then when I'm about to get to ten, I'm like, you could do fifteen. And then I I just feel proud of myself. You sit and then I get out, and I'm like,

I think the big thing that I like about it is that it makes me feel tough. It makes me feel good. It makes me feel good about myself. I'm like, Noah, you're not tough, man. You're weak. And I don't know. I don't really have that self talk in my head. But I go into this thing, and I was like, do do ten. And then when I'm about to get to ten, I'm like, you could do fifteen. And then I I just feel proud of myself. You sit and then I get out, and I'm like,

01:45

It varies. Maybe like a minute, two minutes. Yeah. I did five minutes at thirty nine degrees, and it was incredibly painful.

It varies. Maybe like a minute, two minutes. Yeah. I did five minutes at thirty nine degrees, and it was incredibly painful.

01:52

That's what it said online to do. So I did it. And I was just like, I was legitimately

That's what it said online to do. So I did it. And I was just like, I was legitimately

01:57

in pain, like, like, like, more pain than I've ever felt just through exercise.

in pain, like, like, like, more pain than I've ever felt just through exercise.

02:02

How'd you feel about yourself? I felt tough. I felt I felt tough. Yeah. So, like, I understand why it works, but I'm still looking for, like, peer reviewed research that shows that it works, and I've not found it. And so that's why I was asking how you thought about your cold plunge, because I heard you had the same way. I gotta jump in because I'm I'm a cold plunge spokesman. They're the one sponsor for my podcast. So I gotta Oh, wow. For their honor here. So the thing I'm Dude, I'll take the cold plunge product. We're we're both it's awesome. I have it too. Here's the thing.

How'd you feel about yourself? I felt tough. I felt I felt tough. Yeah. So, like, I understand why it works, but I'm still looking for, like, peer reviewed research that shows that it works, and I've not found it. And so that's why I was asking how you thought about your cold plunge, because I heard you had the same way. I gotta jump in because I'm I'm a cold plunge spokesman. They're the one sponsor for my podcast. So I gotta Oh, wow. For their honor here. So the thing I'm Dude, I'll take the cold plunge product. We're we're both it's awesome. I have it too. Here's the thing.

02:30

Here's where you're wrong though. The the thing that you're right about is there's no research that shows that it is good for recovery. And that's what everyone says they use it for. It's recovery. And that's just like not accurate that it's it's actually better to use heat therapy for recovery than cold.

Here's where you're wrong though. The the thing that you're right about is there's no research that shows that it is good for recovery. And that's what everyone says they use it for. It's recovery. And that's just like not accurate that it's it's actually better to use heat therapy for recovery than cold.

02:46

But, like, some of the brain stuff, there is, like, more,

But, like, some of the brain stuff, there is, like, more,

02:50

research there as well as, like,

research there as well as, like,

02:54

some of the other benefits around,

some of the other benefits around,

02:57

like,

like,

02:59

mood and,

mood and,

03:01

like, like, have you heard of this brown fat sell storage stuff like that?

like, like, have you heard of this brown fat sell storage stuff like that?

03:05

Yeah. But it

Yeah. But it

03:08

yeah. I hear you. I think it kind of works. I'm still I still need to be convinced. I

yeah. I hear you. I think it kind of works. I'm still I still need to be convinced. I

03:13

it's like it's like a workout. The way to think about it is, like, it's a workout for your nervous system. Like, it improves a lot of stuff that way, but it's just not good for recovery.

it's like it's like a workout. The way to think about it is, like, it's a workout for your nervous system. Like, it improves a lot of stuff that way, but it's just not good for recovery.

03:21

Guess I would actually pitch the opposite

Guess I would actually pitch the opposite

03:23

Sam and Ben where lately, I've been really into baths.

Sam and Ben where lately, I've been really into baths.

03:27

That's just, like, been my go to. So, like, I have I throw I got these bath bombs, got a little CBD in it, a light of candle,

That's just, like, been my go to. So, like, I have I throw I got these bath bombs, got a little CBD in it, a light of candle,

03:34

and then I'll either put on a podcast or I'll read, but that lately I mean, men, especially men, because women have gotten they knew They just didn't wanna tell us. But, like, I literally just came from a pedicure.

and then I'll either put on a podcast or I'll read, but that lately I mean, men, especially men, because women have gotten they knew They just didn't wanna tell us. But, like, I literally just came from a pedicure.

03:44

If men are not pampering themselves, look, if you're working hard, I'm saying if you're, like, putting in the work, you're working you're doing the stuff at the job. Like, take a little time for that r and r, man. Go jump into the I'm not

If men are not pampering themselves, look, if you're working hard, I'm saying if you're, like, putting in the work, you're working you're doing the stuff at the job. Like, take a little time for that r and r, man. Go jump into the I'm not

03:55

relaxing at all for me. Like, I don't want someone digging in my nails

relaxing at all for me. Like, I don't want someone digging in my nails

03:59

Ross. Can you see that red, white, and blue? Oh my god. I did the I did the American flag. That's awesome. No. It's it's honestly, it's fun. We're living once on this planet. Have a good time. Alright. Let's talk about, you came on last time. I personally thought the episode was only gonna do. Okay? I'm telling you I got tons of people that DMmed me. Ben says that people thought it was pretty good. I thought people thought it was great. But for this one Awesome. You have a list of one, two, like, eight

Ross. Can you see that red, white, and blue? Oh my god. I did the I did the American flag. That's awesome. No. It's it's honestly, it's fun. We're living once on this planet. Have a good time. Alright. Let's talk about, you came on last time. I personally thought the episode was only gonna do. Okay? I'm telling you I got tons of people that DMmed me. Ben says that people thought it was pretty good. I thought people thought it was great. But for this one Awesome. You have a list of one, two, like, eight

04:24

eight bullet points. But there's a ton of ideas here.

eight bullet points. But there's a ton of ideas here.

04:27

Oh, and we and also people criticized me because I didn't introduce you. So this is Noah Kagan. Noah runs this company. He founded it and is now the CEO of Sumo. It's like groupon for nerds. It's quite large. I think last time you said eighty ish million in revenue.

Oh, and we and also people criticized me because I didn't introduce you. So this is Noah Kagan. Noah runs this company. He founded it and is now the CEO of Sumo. It's like groupon for nerds. It's quite large. I think last time you said eighty ish million in revenue.

04:41

And Mitchell just said you guys now have a hundred and sixty five employees. That's amazing.

And Mitchell just said you guys now have a hundred and sixty five employees. That's amazing.

04:45

And you also do a

And you also do a

04:48

content. So you you have a sick blog called Okay Doric, which I've read for like ten years. And you have your YouTube, which now has two hundred and fifty thousand subscribers, I think. Right?

content. So you you have a sick blog called Okay Doric, which I've read for like ten years. And you have your YouTube, which now has two hundred and fifty thousand subscribers, I think. Right?

04:58

Almost three hundred thousand, man. It's it's unbelievable. YouTube dot com slash Okeydoke. It's unbelievable. It's unbelievable. That's sick.

Almost three hundred thousand, man. It's it's unbelievable. YouTube dot com slash Okeydoke. It's unbelievable. It's unbelievable. That's sick.

05:04

And I remember you doing it years ago just like on your phone. It was kinda lame. It wasn't lame. It was just like you weren't trying. And then, like, you started trying two years ago, I think. Right?

And I remember you doing it years ago just like on your phone. It was kinda lame. It wasn't lame. It was just like you weren't trying. And then, like, you started trying two years ago, I think. Right?

05:15

Yeah. That was a it was an interesting journey when COVID hit two years ago.

Yeah. That was a it was an interesting journey when COVID hit two years ago.

05:19

I was just shirtless at home with my iPhone, and I was like, I just felt good about what was going on, and I felt like I could help. And so I just started recording on my phone and uploading it. And so, you know, in in all the people that are listening to your show, a lot of them wanna start businesses is, like, just do now, not how. You know, something Mitchell I talk about. Is just get going. So I just uploaded that. And from there now, there's a team of, I don't know, maybe six people. We'll spend about half a million dollars on just the team this year. At, you know, from just me is doing shirtless, in my house, talking about how to get your business going, your confidence. But,

I was just shirtless at home with my iPhone, and I was like, I just felt good about what was going on, and I felt like I could help. And so I just started recording on my phone and uploading it. And so, you know, in in all the people that are listening to your show, a lot of them wanna start businesses is, like, just do now, not how. You know, something Mitchell I talk about. Is just get going. So I just uploaded that. And from there now, there's a team of, I don't know, maybe six people. We'll spend about half a million dollars on just the team this year. At, you know, from just me is doing shirtless, in my house, talking about how to get your business going, your confidence. But,

05:49

the and so the reason why you're able to spend why why you're able to lose money is because you are somehow it drives traffic and awareness to appsumo, which is like your main thing. But does the ad does the ad sense or the YouTube ad at all cover the cost?

the and so the reason why you're able to spend why why you're able to lose money is because you are somehow it drives traffic and awareness to appsumo, which is like your main thing. But does the ad does the ad sense or the YouTube ad at all cover the cost?

06:04

Actually, it just started. So

Actually, it just started. So

06:06

What was fascinating and by the way, a lot of people know me because I worked at Facebook. I worked at mint dot com. So that's a little bit of what people heard him about me. So this year, let me just pull up our stats right now. So the first last year we spent, I mean, I think around four hundred k,

What was fascinating and by the way, a lot of people know me because I worked at Facebook. I worked at mint dot com. So that's a little bit of what people heard him about me. So this year, let me just pull up our stats right now. So the first last year we spent, I mean, I think around four hundred k,

06:19

I can look how much we made. So last year, really.

I can look how much we made. So last year, really.

06:23

Just getting it's an investment. It's like a lot of these things. Fortunately, we had appsumo as our our bank roller. Last year, on AdSense, we made a hundred and twenty one thousand dollars eight hundred and forty two. In year one?

Just getting it's an investment. It's like a lot of these things. Fortunately, we had appsumo as our our bank roller. Last year, on AdSense, we made a hundred and twenty one thousand dollars eight hundred and forty two. In year one?

06:34

In our year, first hard core year of having a team around. Good. I think that's really good.

In our year, first hard core year of having a team around. Good. I think that's really good.

06:40

It's surprising. This year is actually but here's the thing. This is gonna blow your mind. And and I think this is a really kinda good good lesson for business.

It's surprising. This year is actually but here's the thing. This is gonna blow your mind. And and I think this is a really kinda good good lesson for business.

06:47

We put out eight hundred and I think forty nine videos.

We put out eight hundred and I think forty nine videos.

06:51

Three of them basically generated all this money, which ones?

Three of them basically generated all this money, which ones?

06:56

And that's crazy. One, that's sad. Either a, we suck at making videos,

And that's crazy. One, that's sad. Either a, we suck at making videos,

07:01

or b, you know, a lot of businesses, you keep going. Keep going. Keep going. Keep going. Keep going. Keep going. But don't aren't all channels like that though?

or b, you know, a lot of businesses, you keep going. Keep going. Keep going. Keep going. Keep going. Keep going. But don't aren't all channels like that though?

07:07

I think that's a lot of business. It's like a power law distribution. It's like a few things do a lot of the significance. So the three videos

I think that's a lot of business. It's like a power law distribution. It's like a few things do a lot of the significance. So the three videos

07:13

that made all of the money The first one was I went and knocked on doors in Austin. We just released that. Right? Millionaires.

that made all of the money The first one was I went and knocked on doors in Austin. We just released that. Right? Millionaires.

07:19

We just released it, but that came out towards the end of the year.

We just released it, but that came out towards the end of the year.

07:23

And drove a lot of our money,

And drove a lot of our money,

07:25

asking crypto millionaires how to invest five thousand bucks, and then asking NFT millionaires how to invest a thousand. More or less those three videos,

asking crypto millionaires how to invest five thousand bucks, and then asking NFT millionaires how to invest a thousand. More or less those three videos,

07:35

made us the year. But and that was after a hundred and almost fifty videos. That's crazy. Do you,

made us the year. But and that was after a hundred and almost fifty videos. That's crazy. Do you,

07:40

Do you so do you think you're able to pass your five hundred thousand? Do you think you'll break even on AdSense this year? Yeah. Our goal is not that. Our goal is around us subscriber growth. But this year, I think we'll lose the budget wise. It looks like we'll lose around two hundred thousand dollars. It just depends how ads do, but I'm I'm basically not not really optimizing around That's crazy. I, I did a call with this lady who has a bunch of YouTube channels, and she was telling me it's, her and a six person team. I can't say her name. But she said that they're doing a million dollars a month in profit from YouTube, just YouTube. Yeah. It's crazy. Just YouTube. Are you

Do you so do you think you're able to pass your five hundred thousand? Do you think you'll break even on AdSense this year? Yeah. Our goal is not that. Our goal is around us subscriber growth. But this year, I think we'll lose the budget wise. It looks like we'll lose around two hundred thousand dollars. It just depends how ads do, but I'm I'm basically not not really optimizing around That's crazy. I, I did a call with this lady who has a bunch of YouTube channels, and she was telling me it's, her and a six person team. I can't say her name. But she said that they're doing a million dollars a month in profit from YouTube, just YouTube. Yeah. It's crazy. Just YouTube. Are you

08:16

guys

guys

08:17

I think the thing with YouTube YouTube is slept on. Same, I mean, TikTok is another one. It's a different type of audience.

I think the thing with YouTube YouTube is slept on. Same, I mean, TikTok is another one. It's a different type of audience.

08:22

But you guys have upped your your YouTube game yourselves. Feel like almost every business out there, or if you were broke and you're in any country in the world and you have nothing to do, this is the easiest, freeest business anyone can find. So I just signed up to monthly dot com has this course with Casey Neistat.

But you guys have upped your your YouTube game yourselves. Feel like almost every business out there, or if you were broke and you're in any country in the world and you have nothing to do, this is the easiest, freeest business anyone can find. So I just signed up to monthly dot com has this course with Casey Neistat.

08:37

Did you see that? So Casey Neistat has a course where every day he gives you a lesson on YouTube videos, and I bought it for, like, three hundred dollars I'm loving it. It is really, really cool.

Did you see that? So Casey Neistat has a course where every day he gives you a lesson on YouTube videos, and I bought it for, like, three hundred dollars I'm loving it. It is really, really cool.

08:48

What if what are some of the takeaways? Well, so it's only three days in. And so but, like, in the first or second lesson, he just walked around his office. He goes, I'm gonna show you how I find cool stories. And he's just walking around and he goes, oh, that's a cool idea. You guys hear that beeping. That's a truck backing up. And that ruins, like, it makes it really hard for me to record throughout the day. I'm just gonna make a video on that. Or he'll walk by,

What if what are some of the takeaways? Well, so it's only three days in. And so but, like, in the first or second lesson, he just walked around his office. He goes, I'm gonna show you how I find cool stories. And he's just walking around and he goes, oh, that's a cool idea. You guys hear that beeping. That's a truck backing up. And that ruins, like, it makes it really hard for me to record throughout the day. I'm just gonna make a video on that. Or he'll walk by,

09:10

a guy selling fake Louis Vuitton purses and he goes, oh, that's a cool idea. Let's create a video on how to buy a fake purse in New York City.

a guy selling fake Louis Vuitton purses and he goes, oh, that's a cool idea. Let's create a video on how to buy a fake purse in New York City.

09:18

And so he's just like walking down the street coming up with ideas and you're like, look, I'm gonna create these are just small silly ideas, but I'm execute them really well. So in the next series, he's gonna show us how he's actually gonna execute these small ideas.

And so he's just like walking down the street coming up with ideas and you're like, look, I'm gonna create these are just small silly ideas, but I'm execute them really well. So in the next series, he's gonna show us how he's actually gonna execute these small ideas.

09:32

That is awesome. Kinda cool. Right? I love that you're still learning. Well, no. I mean, I think people

That is awesome. Kinda cool. Right? I love that you're still learning. Well, no. I mean, I think people

09:37

assume that once you get to certain sizes like you, I would assume you don't, but I love that you're still curious and you're exploring how to improve Yeah. I I well, I don't know anything about video. I've been making videos for my own YouTube just for fun, but I'm trying to learn.

assume that once you get to certain sizes like you, I would assume you don't, but I love that you're still curious and you're exploring how to improve Yeah. I I well, I don't know anything about video. I've been making videos for my own YouTube just for fun, but I'm trying to learn.

09:48

So anyway, it's a cool it's a cool course It was only, like, three hundred dollars.

So anyway, it's a cool it's a cool course It was only, like, three hundred dollars.

09:54

Yeah. I mean, it it is kind of crazy when you think about the things we spend on and the potential value upside you can get out of like, the downside you lost three hundred, the upside, I mean, how much could this make you or, you know, also cut from an enjoyment level? Well, and I was like, I I can use the stuff that I'm learning just in the podcast, I think.

Yeah. I mean, it it is kind of crazy when you think about the things we spend on and the potential value upside you can get out of like, the downside you lost three hundred, the upside, I mean, how much could this make you or, you know, also cut from an enjoyment level? Well, and I was like, I I can use the stuff that I'm learning just in the podcast, I think.

10:10

How much like, what have you noticed or observed in in your own YouTube channel? I know for my first million, you definitely you guys have been looking to grow it. It seems like a few things are I think what I've learned is that, like, things that, like, don't seem like big ideas, but that can be kind of boring,

How much like, what have you noticed or observed in in your own YouTube channel? I know for my first million, you definitely you guys have been looking to grow it. It seems like a few things are I think what I've learned is that, like, things that, like, don't seem like big ideas, but that can be kind of boring,

10:23

can do really well. So for example, I bought the house the lot next to me. And I just, like, film a video. I'm, like, here's just a here's a video of the house, and I'm just walking around my iPhone. Here's why I think it's a good investment. Here's why it might be a bad investment. And I just posted that on my personal channel, and I I didn't have any subscribers. Oh, I sent you that video.

can do really well. So for example, I bought the house the lot next to me. And I just, like, film a video. I'm, like, here's just a here's a video of the house, and I'm just walking around my iPhone. Here's why I think it's a good investment. Here's why it might be a bad investment. And I just posted that on my personal channel, and I I didn't have any subscribers. Oh, I sent you that video.

10:42

And it, it got, like, three, four, five thousand views, but, like, a lot of comments. And I was just amazed that people cared. It was my first video. I was amazed that people care about little things that are small that are part of your daily life that you don't really think about. And so I think what I'm learning with Casey, what I'm learning with my stuff is that small stuff

And it, it got, like, three, four, five thousand views, but, like, a lot of comments. And I was just amazed that people cared. It was my first video. I was amazed that people care about little things that are small that are part of your daily life that you don't really think about. And so I think what I'm learning with Casey, what I'm learning with my stuff is that small stuff

11:00

that you think about throughout the day more likely than not a lot of other people think about that and they'll find it interesting enough to to watch.

that you think about throughout the day more likely than not a lot of other people think about that and they'll find it interesting enough to to watch.

11:09

You know what I mean? Yeah. I've yeah. I've always I always think about that with restaurants where they sell their cookbooks.

You know what I mean? Yeah. I've yeah. I've always I always think about that with restaurants where they sell their cookbooks.

11:15

Like, people wanna see what happens in the kitchen and you'd be super where people wanna live. Yeah. So anyway, it's a cool course. You wanna talk about

Like, people wanna see what happens in the kitchen and you'd be super where people wanna live. Yeah. So anyway, it's a cool course. You wanna talk about

11:23

mud water?

mud water?

11:24

I do in a second. One other thing I'm curious is what have you noticed I think I don't know. I'm disappointed as well. What have you noticed about the YouTube channel versus your TikTok channel in terms of the audience and the growth and the Oh, so let me tell you about the thing. So I have a TikTok, but I don't actually, like, post on it. I mean, I did once or twice, but, like, it has no views. So we did this thing. I was texting you about this. We did this thing where on the pod passed like three weeks ago. We said we're gonna get five thousand dollars to maybe at least one up to three people, and it's gonna be a combination of if we like your videos and how many views they have. And we told people to go to our YouTube, chop up the videos and post it. So far, the hashtag that we asked people to use has gotten thirty million views in three weeks. Yeah. Thirty million views. Sounds too easy. Go on. So

I do in a second. One other thing I'm curious is what have you noticed I think I don't know. I'm disappointed as well. What have you noticed about the YouTube channel versus your TikTok channel in terms of the audience and the growth and the Oh, so let me tell you about the thing. So I have a TikTok, but I don't actually, like, post on it. I mean, I did once or twice, but, like, it has no views. So we did this thing. I was texting you about this. We did this thing where on the pod passed like three weeks ago. We said we're gonna get five thousand dollars to maybe at least one up to three people, and it's gonna be a combination of if we like your videos and how many views they have. And we told people to go to our YouTube, chop up the videos and post it. So far, the hashtag that we asked people to use has gotten thirty million views in three weeks. Yeah. Thirty million views. Sounds too easy. Go on. So

12:11

these kids, it's mostly like these, like, nineteen to twenty year olds, like, one kid in college at at Michigan.

these kids, it's mostly like these, like, nineteen to twenty year olds, like, one kid in college at at Michigan.

12:17

He, he's one of the guys. I'm gonna start talking to him, and they create he created a handle called, like, MFM Minnis,

He, he's one of the guys. I'm gonna start talking to him, and they create he created a handle called, like, MFM Minnis,

12:24

and he started posting our videos and he, like, would animate them and he has gotten multiple videos over a million views. And you know fat fire?

and he started posting our videos and he, like, would animate them and he has gotten multiple videos over a million views. And you know fat fire?

12:35

I made a podcast where I talked about how much I love Fatfire,

I made a podcast where I talked about how much I love Fatfire,

12:39

the subreddit, which I found through you, and he, made a video about that. And it got so many views that Fatfire made an announcement on their subreddit that said we've been overwhelmed with new applicant or new subreddit people and we got thirty thousand people in one day all from the TikTok video where where me Sam Parr is talking about

the subreddit, which I found through you, and he, made a video about that. And it got so many views that Fatfire made an announcement on their subreddit that said we've been overwhelmed with new applicant or new subreddit people and we got thirty thousand people in one day all from the TikTok video where where me Sam Parr is talking about

12:59

fat fire.

fat fire.

13:01

Alright. Well, that's wild, man. So do you think most people, business users to try to do this TikTok stuff? Or No. I don't. I not most, but definitely some.

Alright. Well, that's wild, man. So do you think most people, business users to try to do this TikTok stuff? Or No. I don't. I not most, but definitely some.

13:08

Right now of everything that I've seen, it's the fastest way to grow an audience

Right now of everything that I've seen, it's the fastest way to grow an audience

13:13

for sure without a doubt.

for sure without a doubt.

13:16

Yeah. I guess I've always I I've been hesitant because the quality of the audience in terms of the engagement.

Yeah. I guess I've always I I've been hesitant because the quality of the audience in terms of the engagement.

13:20

Yeah. Well, it's not even just the young. Right? The young is the future to some extent, but it's like YouTube, I feel, like, quality of the people that are, like, really into it and they're available during your newsletter, they wanna comment. And I feel like TikTok is just kind of consumption. I think that YouTube is much higher quality. I all I think podcasts, like, for a long time, even though we, like, my whole life was podcasting, I was like, I would shit on it. I'm like, this is not that cool. And, now I've changed because I'll see I get recognized now, like, three or four times a week, and it's because they, like, listen to my voice for forty five minutes. They, like, think that they know you. So they built they people get kind of intimate with you.

Yeah. Well, it's not even just the young. Right? The young is the future to some extent, but it's like YouTube, I feel, like, quality of the people that are, like, really into it and they're available during your newsletter, they wanna comment. And I feel like TikTok is just kind of consumption. I think that YouTube is much higher quality. I all I think podcasts, like, for a long time, even though we, like, my whole life was podcasting, I was like, I would shit on it. I'm like, this is not that cool. And, now I've changed because I'll see I get recognized now, like, three or four times a week, and it's because they, like, listen to my voice for forty five minutes. They, like, think that they know you. So they built they people get kind of intimate with you.

13:54

So it's do you get recognized from YouTube?

So it's do you get recognized from YouTube?

13:57

I got recognized. Yeah, it was cool. Yeah. Sometimes. I love it, man. I mean, the whole part of the journey is that, like,

I got recognized. Yeah, it was cool. Yeah. Sometimes. I love it, man. I mean, the whole part of the journey is that, like,

14:03

I w this weekend, I went to a squash tournament.

I w this weekend, I went to a squash tournament.

14:06

The Houston squad is hilarious.

The Houston squad is hilarious.

14:08

And, it was because this guy watches, you know, his appsumo dot com. He's watching the videos. And and I was I was during the pedicure day. It was one one of the guys from our company. I was like, man, that's why I do social media to some extent. Like, it really provides a cool magnet and window. I don't know if the window, but a way just, like, connect with real industry people? Yeah. I think it's awesome. Like, even if it's that and not money, if, like, it's a great thing. Yeah. I think it's badass. So I'm gonna continue to do it. Can I,

And, it was because this guy watches, you know, his appsumo dot com. He's watching the videos. And and I was I was during the pedicure day. It was one one of the guys from our company. I was like, man, that's why I do social media to some extent. Like, it really provides a cool magnet and window. I don't know if the window, but a way just, like, connect with real industry people? Yeah. I think it's awesome. Like, even if it's that and not money, if, like, it's a great thing. Yeah. I think it's badass. So I'm gonna continue to do it. Can I,

14:32

Yeah? So, basically, Noah has this sheet that he sent me. It's got a list of a ton of things. Can I just read off and ask questions? I actually wanna ask you about Chrome extensions

Yeah? So, basically, Noah has this sheet that he sent me. It's got a list of a ton of things. Can I just read off and ask questions? I actually wanna ask you about Chrome extensions

14:41

because

because

14:42

They're like I'm like nerding out on Chrome extensions right now. Have you ever even made one?

They're like I'm like nerding out on Chrome extensions right now. Have you ever even made one?

14:47

I've bought one. So we have one right now. You have one. So on here so I tweeted out so this is a mutual friend of ours, by the way, but I can't say who it is. They were considering buying a company, and it was a Chrome extension, and it was two people

I've bought one. So we have one right now. You have one. So on here so I tweeted out so this is a mutual friend of ours, by the way, but I can't say who it is. They were considering buying a company, and it was a Chrome extension, and it was two people

15:01

who were doing twenty five million dollars a year in sales,

who were doing twenty five million dollars a year in sales,

15:04

with their Chrome extension.

with their Chrome extension.

15:06

It's pretty crazy. And then Grammarly, you know Grammarly?

It's pretty crazy. And then Grammarly, you know Grammarly?

15:10

Yeah. Grammarly, I think, is like a twenty billion dollar company at this point.

Yeah. Grammarly, I think, is like a twenty billion dollar company at this point.

15:15

Grammarly does, like, eight hundred million in revenue.

Grammarly does, like, eight hundred million in revenue.

15:19

That is what I like these sleeper ones that people kinda just, like, don't know. Good

That is what I like these sleeper ones that people kinda just, like, don't know. Good

15:22

grammarly's the best man. It started by this guy named Max, who's I think he's from, like, the Ukraine, and he's a lives in Canada, and he's a he's a hardcore engineer.

grammarly's the best man. It started by this guy named Max, who's I think he's from, like, the Ukraine, and he's a lives in Canada, and he's a he's a hardcore engineer.

15:31

And I asked him at Husslkhan the backstage,

And I asked him at Husslkhan the backstage,

15:34

like, the the they and they bootstrapped it and they raised a funding

like, the the they and they bootstrapped it and they raised a funding

15:38

they raised a hundred million dollars at a billion dollar valuation. And I and I was with them backstage, and I was like, dude, that's amazing. So you're, like, almost a billionaire now. He goes, Yeah. It's pretty cool. Like, the business is way bigger than than than know it. And he, like, he, like, smirk, but he was real low key. He's like, yeah, it's cool. The business is way bigger than most people realize, like, it's gonna be huge.

they raised a hundred million dollars at a billion dollar valuation. And I and I was with them backstage, and I was like, dude, that's amazing. So you're, like, almost a billionaire now. He goes, Yeah. It's pretty cool. Like, the business is way bigger than than than know it. And he, like, he, like, smirk, but he was real low key. He's like, yeah, it's cool. The business is way bigger than most people realize, like, it's gonna be huge.

15:56

And it was awesome. So Grammarly is a good business. What what's your Chrome extension?

And it was awesome. So Grammarly is a good business. What what's your Chrome extension?

16:01

Leo dot I o. What's it do? It's kinda similar to that momentum one, which I think is pretty popular. It's the main one when you open up a tab, it has, like, a nice background. I think that taking a step back on these chrome extensions, I think what's interesting

Leo dot I o. What's it do? It's kinda similar to that momentum one, which I think is pretty popular. It's the main one when you open up a tab, it has, like, a nice background. I think that taking a step back on these chrome extensions, I think what's interesting

16:14

about your tweet, which was, like, this Chromi cents to make twenty five million or these is what are things that not everyone else is is paying attention to that you can acquire for not a market rate. Like, I think ultimately, that's how you can have a lot of success in business, but that's specifically for for marketing, a lot of what I look for.

about your tweet, which was, like, this Chromi cents to make twenty five million or these is what are things that not everyone else is is paying attention to that you can acquire for not a market rate. Like, I think ultimately, that's how you can have a lot of success in business, but that's specifically for for marketing, a lot of what I look for.

16:29

So when we launched sumo dot com, I actually bought probably about five million installs. I think give or take five hundred installs of WordPress plugins.

So when we launched sumo dot com, I actually bought probably about five million installs. I think give or take five hundred installs of WordPress plugins.

16:37

So I bought, like, some of the most popular WordPress plugins around. Wait. Which ones?

So I bought, like, some of the most popular WordPress plugins around. Wait. Which ones?

16:42

I mean, I have to pull up our list now, but the biggest one was Google Analytics.

I mean, I have to pull up our list now, but the biggest one was Google Analytics.

16:45

So it's like a million person install. Yeah. So it's Google and a litigator.

So it's like a million person install. Yeah. So it's Google and a litigator.

16:50

We bought WP fonts. We bought construction page. So, basically, what I used is that was a response. I used a bunch of those.

We bought WP fonts. We bought construction page. So, basically, what I used is that was a response. I used a bunch of those.

16:57

Yeah. So we scraped the the thing that it's not just copying this because now people are more aware of it.

Yeah. So we scraped the the thing that it's not just copying this because now people are more aware of it.

17:03

But what you're looking for is, like, one, can you get structured data? So we went to the WordPress directory and you could get all their rankings.

But what you're looking for is, like, one, can you get structured data? So we went to the WordPress directory and you could get all their rankings.

17:09

So I got all the rankings, and then I sorted it by ones that were not updated recently. So I said which ones had the most installs that no one's taken care of? And I would just email them and say, hey. You haven't taken care of it. I'll pay you for it. And because there's not a market for it, you can get a cheaper price. And then I just sent a blast email to a lot of these people. Picked up millions of installs, and that drove a significant amount of sumo dot com. Did you even pay more than six figures for any of them?

So I got all the rankings, and then I sorted it by ones that were not updated recently. So I said which ones had the most installs that no one's taken care of? And I would just email them and say, hey. You haven't taken care of it. I'll pay you for it. And because there's not a market for it, you can get a cheaper price. And then I just sent a blast email to a lot of these people. Picked up millions of installs, and that drove a significant amount of sumo dot com. Did you even pay more than six figures for any of them?

17:33

For the Google Analytics one, they had a million sales. I paid a hundred Wow. That's crazy, isn't it? That was the most expensive one I've I I could pull up my pricing on Could that could that Google so for the people who are sending WordPress If you don't use word, I mean, WordPress is used by, like, three fourths of the internet or half half of, like, the top ten thousand websites

For the Google Analytics one, they had a million sales. I paid a hundred Wow. That's crazy, isn't it? That was the most expensive one I've I I could pull up my pricing on Could that could that Google so for the people who are sending WordPress If you don't use word, I mean, WordPress is used by, like, three fourths of the internet or half half of, like, the top ten thousand websites

17:50

and they have this, like, crazy,

and they have this, like, crazy,

17:53

database of all types of apps that you could plug user or plugins. It's amazing

database of all types of apps that you could plug user or plugins. It's amazing

17:58

and Sumo

and Sumo

17:59

was a email capture plugin.

was a email capture plugin.

18:02

Yeah. I found our list. We had a lot of it. I bought all in one favicon,

Yeah. I found our list. We had a lot of it. I bought all in one favicon,

18:06

just a bunch of random ones,

just a bunch of random ones,

18:08

and then we would rebrand them and then cross promo to sumo dot com within WordPress.

and then we would rebrand them and then cross promo to sumo dot com within WordPress.

18:13

And I was thinking I would do the same and the thing was is there there's not, like,

And I was thinking I would do the same and the thing was is there there's not, like,

18:18

these websites where people are buying and selling them, and a lot of these guys weren't monetizing. It was just hobbies. And so I think in marketing and business, you gotta look for something that's a problem that other people haven't identified. And that's also why I bought the Chrome extension. I bought it for, I think, twenty I bought it for twenty five thousand for forty thousand installs,

these websites where people are buying and selling them, and a lot of these guys weren't monetizing. It was just hobbies. And so I think in marketing and business, you gotta look for something that's a problem that other people haven't identified. And that's also why I bought the Chrome extension. I bought it for, I think, twenty I bought it for twenty five thousand for forty thousand installs,

18:34

active installs on Chrome. But with that one, we could not monetize it at all. We tried, like, paid features. We tried ads to it. We tried to grow it. And we were not as successful. So pretty much lost almost all the money on that. How much what's the CPM on ads for a Chrome plug in? Do you know?

active installs on Chrome. But with that one, we could not monetize it at all. We tried, like, paid features. We tried ads to it. We tried to grow it. And we were not as successful. So pretty much lost almost all the money on that. How much what's the CPM on ads for a Chrome plug in? Do you know?

18:49

I don't remember what it was, but it was abysmal

I don't remember what it was, but it was abysmal

18:52

and

and

18:53

It wasn't something that we were able to grow dramatically, like, I thought we could. Like, the wordpress stuff was really cheap. Like, we were getting that stuff super cheap back in the day. That's crazy. There's this guy like, I think there's this guy who I bet you who do you definitely know? I think his name site what's his name, Sayed? His last name starts with a b.

It wasn't something that we were able to grow dramatically, like, I thought we could. Like, the wordpress stuff was really cheap. Like, we were getting that stuff super cheap back in the day. That's crazy. There's this guy like, I think there's this guy who I bet you who do you definitely know? I think his name site what's his name, Sayed? His last name starts with a b.

19:09

Sitebulk. And he owns this thing called Awesome. What's it called? It's called awesome Corp or something?

Sitebulk. And he owns this thing called Awesome. What's it called? It's called awesome Corp or something?

19:15

He owns WP beginner. He's like the WordPress Underground mafia. It's a lot of WordPress blocks. And let me explain the story, the story that I know it as. So, basically, he's only he's young. He's I think he's from Pakistan, and he's only, like, twenty eight or something or twenty nine. And he started this thing called WP beginner, which is a WordPress

He owns WP beginner. He's like the WordPress Underground mafia. It's a lot of WordPress blocks. And let me explain the story, the story that I know it as. So, basically, he's only he's young. He's I think he's from Pakistan, and he's only, like, twenty eight or something or twenty nine. And he started this thing called WP beginner, which is a WordPress

19:33

site on WordPress. So if you like how to install blank on WordPress, he'll show up number one. It gets like five or ten million uniques a month. A ton. A ton of uniques a month. And using his blogs, he would see which plugins would get the most installed. So he would say like Here are all the best, like,

site on WordPress. So if you like how to install blank on WordPress, he'll show up number one. It gets like five or ten million uniques a month. A ton. A ton of uniques a month. And using his blogs, he would see which plugins would get the most installed. So he would say like Here are all the best, like,

19:50

forms for WordPress. Here's all the best, like, font plugins for WordPress, and he would just see which are the best. He would buy the best ones and then just promote them extra hard on WP beginner. And at this point, I bet you he makes fifty million dollars a year in all of his WordPress

forms for WordPress. Here's all the best, like, font plugins for WordPress, and he would just see which are the best. He would buy the best ones and then just promote them extra hard on WP beginner. And at this point, I bet you he makes fifty million dollars a year in all of his WordPress

20:04

stuff.

stuff.

20:06

I I wouldn't be surprised. I mean, I love these industries that, like, everyone's sleeping on. Like, I think the that WordPress stuff is really interesting. It probably is still a decent category. What's fascinating though is the other side of the Sam, so I actually tried to do the same strategy in Shopify apps.

I I wouldn't be surprised. I mean, I love these industries that, like, everyone's sleeping on. Like, I think the that WordPress stuff is really interesting. It probably is still a decent category. What's fascinating though is the other side of the Sam, so I actually tried to do the same strategy in Shopify apps.

20:20

So I went over to Shopify, and we were launching Sumit dot on Shopify. And I was like, man, I'll just go buy all these people over there.

So I went over to Shopify, and we were launching Sumit dot on Shopify. And I was like, man, I'll just go buy all these people over there.

20:26

What was interesting was that a lot of the people on Shopify were a little bit more savvy and they had recurring revenue. So they were like, we want ten x the price

What was interesting was that a lot of the people on Shopify were a little bit more savvy and they had recurring revenue. So they were like, we want ten x the price

20:33

where, like, ten x price of their revenue where the WordPress plugins, they weren't really making money. So I was like, hey, I'll pay one cent for every active install you So I was getting them for very, very cheap.

where, like, ten x price of their revenue where the WordPress plugins, they weren't really making money. So I was like, hey, I'll pay one cent for every active install you So I was getting them for very, very cheap.

20:42

But the Shopify ones, like, I couldn't I literally couldn't buy almost anything. So our friend Andrew Wilkinson

But the Shopify ones, like, I couldn't I literally couldn't buy almost anything. So our friend Andrew Wilkinson

20:47

bought a couple of them, and he rolled them up and eventually took it public. And it currently it's in it's public on the Canadian stock exchange right now probably for six hundred million dollar cap. It's called We commerce,

bought a couple of them, and he rolled them up and eventually took it public. And it currently it's in it's public on the Canadian stock exchange right now probably for six hundred million dollar cap. It's called We commerce,

20:58

and they do, like, I think thirty million dollars a year in revenue just off Shopify apps.

and they do, like, I think thirty million dollars a year in revenue just off Shopify apps.

21:05

The Shopify ecosystem was interesting. I mean, it it's interesting if you can create something really easily and other people can copy you really easily.

The Shopify ecosystem was interesting. I mean, it it's interesting if you can create something really easily and other people can copy you really easily.

21:12

And then you don't control the payments.

And then you don't control the payments.

21:15

It's a it was a whole wild experience in there. To Shopify controls all the money. You don't. You have to wait for your your grandpa to give you your nickels

It's a it was a whole wild experience in there. To Shopify controls all the money. You don't. You have to wait for your your grandpa to give you your nickels

21:22

And they control the whole the whole thing. So we were like, let's get the hell out of this world. But, yeah, e commerce looks like, five hundred and thirty five Canadian, which is what, like, a hundred million American. No. Not that bad.

And they control the whole the whole thing. So we were like, let's get the hell out of this world. But, yeah, e commerce looks like, five hundred and thirty five Canadian, which is what, like, a hundred million American. No. Not that bad.

21:32

Yeah. It's like, well, what's the conversion to mop monopoly money to USD? No.

Yeah. It's like, well, what's the conversion to mop monopoly money to USD? No.

21:38

I think it's I think it's almost one to one. What,

I think it's I think it's almost one to one. What,

21:42

so are you bullish? Are you into Chrome shit? Chrome plugins?

so are you bullish? Are you into Chrome shit? Chrome plugins?

21:46

I've pulled no. I'm not as excited about that. I think what's what's interesting is, like, what are the areas that are either super early on,

I've pulled no. I'm not as excited about that. I think what's what's interesting is, like, what are the areas that are either super early on,

21:54

that like, savvy people haven't gotten into. So, like, for example, one of the older stories for me was Facebook news feed ads.

that like, savvy people haven't gotten into. So, like, for example, one of the older stories for me was Facebook news feed ads.

22:00

So look for these ad channels or places that not a lot of people are, like, kind of all paying attention to. When this could count, no one was doing it, and we went bonkers on it, and that was a huge driver,

So look for these ad channels or places that not a lot of people are, like, kind of all paying attention to. When this could count, no one was doing it, and we went bonkers on it, and that was a huge driver,

22:10

at AppSumo for a lot of our growth, because it was just so much cheaper because not everyone If you're pay if you're playing in the market, you're gonna pay market rate. And that's not how you're gonna What did you use to get clicks for on Facebook?

at AppSumo for a lot of our growth, because it was just so much cheaper because not everyone If you're pay if you're playing in the market, you're gonna pay market rate. And that's not how you're gonna What did you use to get clicks for on Facebook?

22:20

Oh, man. Let me pull it up. Pennies or

Oh, man. Let me pull it up. Pennies or

22:22

Yeah. I mean, I wouldn't say it's pennies, but it's definitely, like, dollar email subscribers and then, like, low ten figures for paying customers. And now I think I've soon won't have to pull up our our dashboard.

Yeah. I mean, I wouldn't say it's pennies, but it's definitely, like, dollar email subscribers and then, like, low ten figures for paying customers. And now I think I've soon won't have to pull up our our dashboard.

22:31

I mean, I think we're paying, like, sixty dollars for paying customer now. It's so expensive. When we start so we got to, like, two hundred thousand subscribers just through blogging, and then we started doing paid marketing. And I think we paid a dollar fifty.

I mean, I think we're paying, like, sixty dollars for paying customer now. It's so expensive. When we start so we got to, like, two hundred thousand subscribers just through blogging, and then we started doing paid marketing. And I think we paid a dollar fifty.

22:44

When we sold, it might have been, like, four dollars.

When we sold, it might have been, like, four dollars.

22:47

And if I had a guess now, I wouldn't be surprised if it's six dollars to eight dollars.

And if I had a guess now, I wouldn't be surprised if it's six dollars to eight dollars.

22:53

Yeah. I still think there's opportunity. I mean, the opportunities are always there. It's just that you have to be creating. You have to look. So, like, for me, I was thinking about this recently. Like, if I was trying to grow a newsletter,

Yeah. I still think there's opportunity. I mean, the opportunities are always there. It's just that you have to be creating. You have to look. So, like, for me, I was thinking about this recently. Like, if I was trying to grow a newsletter,

23:02

I probably would go try to sponsor, like, super micro people on TikTok and YouTube. Like, these guys that are guys and girls that are, like, sub ten thousand subs, like, like, if your your channel has, like, nine hundred and sixty six subscribers, like, you'd be a perfect person because you have, like, an engaged audience. You're super smaller. You don't know how much money you're supposed to be making and the fact that I'm giving you attention

I probably would go try to sponsor, like, super micro people on TikTok and YouTube. Like, these guys that are guys and girls that are, like, sub ten thousand subs, like, like, if your your channel has, like, nine hundred and sixty six subscribers, like, you'd be a perfect person because you have, like, an engaged audience. You're super smaller. You don't know how much money you're supposed to be making and the fact that I'm giving you attention

23:19

It's kinda like what I did at mint dot com. We've done this with appsumo Mitchell on our team is doing it with appsumo currently. I think that's still a really affordable way Let me ask you about a creative way to to get a lot of that. Let me ask you about mint. So mint, you were, like, the one of the first hires there. Right?

It's kinda like what I did at mint dot com. We've done this with appsumo Mitchell on our team is doing it with appsumo currently. I think that's still a really affordable way Let me ask you about a creative way to to get a lot of that. Let me ask you about mint. So mint, you were, like, the one of the first hires there. Right?

23:34

Yeah. It's number four. And mint, eventually, at the time, it sold for, like, a hundred and twenty million dollars or two hundred million dollars, something like that. Right?

Yeah. It's number four. And mint, eventually, at the time, it sold for, like, a hundred and twenty million dollars or two hundred million dollars, something like that. Right?

23:41

Yeah. One second. And at the time, that was considered massive. It's still a lot of money, but, like, particularly then, it was, like, it might as well have been a billion.

Yeah. One second. And at the time, that was considered massive. It's still a lot of money, but, like, particularly then, it was, like, it might as well have been a billion.

23:49

And

And

23:50

I loved Mitt. It sucks now, though. Like, I don't like Mint. Totally. Why? What would you do differently if you were running the show now?

I loved Mitt. It sucks now, though. Like, I don't like Mint. Totally. Why? What would you do differently if you were running the show now?

23:59

Oh, wow. I mean, Aaron was running the show to be clear, and he was really impressive. I gotta give him props when he started it. And I wanna talk about this because I think your audience don't know. I've been thinking about this long. I think it resonates with your audience. Aaron worked alone

Oh, wow. I mean, Aaron was running the show to be clear, and he was really impressive. I gotta give him props when he started it. And I wanna talk about this because I think your audience don't know. I've been thinking about this long. I think it resonates with your audience. Aaron worked alone

24:12

in his room by himself for six months building a prototype.

in his room by himself for six months building a prototype.

24:16

And then came out and convinced the world to come check out this product.

And then came out and convinced the world to come check out this product.

24:20

And I just have a lot of admiration respect for people, like him. Like, we have an intern, George, he's living in my guest house. He works. Did did he get his working move from Miami?

And I just have a lot of admiration respect for people, like him. Like, we have an intern, George, he's living in my guest house. He works. Did did he get his working move from Miami?

24:29

Or sorry. Hawaii.

Or sorry. Hawaii.

24:32

To live in he was living in another room. His his desk was an Amazon box.

To live in he was living in another room. His his desk was an Amazon box.

24:37

Right? Now his desk is my washer and dryer. That's awesome. Right? And he's like, the I mean, the the point is I think with Aaron Patter as well as, you know, these people, as well as myself, I was living on floors, but to my aunt's basement, There's something to be said for, like, the sacrifice and the the dream. And I I have a lot of respect for Aaron and George, and, you know, even back in the day with with where I was at, getting all this stuff started.

Right? Now his desk is my washer and dryer. That's awesome. Right? And he's like, the I mean, the the point is I think with Aaron Patter as well as, you know, these people, as well as myself, I was living on floors, but to my aunt's basement, There's something to be said for, like, the sacrifice and the the dream. And I I have a lot of respect for Aaron and George, and, you know, even back in the day with with where I was at, getting all this stuff started.

24:58

With mint,

With mint,

24:59

I think I mean, look at how big some of these these finance look at Plaid. Right? So we used another company before Plaid was ever a thing, and Plaid is now ten billion. I think some of the stupidest companies that are big that I I don't get is like Brex

I think I mean, look at how big some of these these finance look at Plaid. Right? So we used another company before Plaid was ever a thing, and Plaid is now ten billion. I think some of the stupidest companies that are big that I I don't get is like Brex

25:11

or ramp. They're like credit card branded companies that are, like, ten billion dollars. Well, why don't you understand that? It's pretty simple. They just convince you to sign up for the credit card and they split the one percent fee with Mastercard on all your spending.

or ramp. They're like credit card branded companies that are, like, ten billion dollars. Well, why don't you understand that? It's pretty simple. They just convince you to sign up for the credit card and they split the one percent fee with Mastercard on all your spending.

25:22

I know. But the fact that that's a ten billion dollar industry, I mean, it just kinda it doesn't seem like there's a lot of value add, but it it's almost similar to the mint thing, which is took a product that existed, which was this bank information, and they they printed it up.

I know. But the fact that that's a ten billion dollar industry, I mean, it just kinda it doesn't seem like there's a lot of value add, but it it's almost similar to the mint thing, which is took a product that existed, which was this bank information, and they they printed it up.

25:34

So I think mint could have been a much larger role. The VCs were definitely disappointed when mint sold out.

So I think mint could have been a much larger role. The VCs were definitely disappointed when mint sold out.

25:41

I thought mint was gonna sell for that price. That's why I left early. Why why did you think it was gonna sell for that price?

I thought mint was gonna sell for that price. That's why I left early. Why why did you think it was gonna sell for that price?

25:48

I thought the vision for it's always interesting to think about people's visions. Like, Mark's vision at Facebook was always this big. And it's interesting to see different people and, like, how big they're thinking.

I thought the vision for it's always interesting to think about people's visions. Like, Mark's vision at Facebook was always this big. And it's interesting to see different people and, like, how big they're thinking.

25:59

And Aaron thought big, but it was like, hey, we're gonna sell credit cards and we're gonna sell people TurboTax.

And Aaron thought big, but it was like, hey, we're gonna sell credit cards and we're gonna sell people TurboTax.

26:04

And I was like, okay. This at best scenario is gonna sell for half a billion.

And I was like, okay. This at best scenario is gonna sell for half a billion.

26:08

Just in terms of how big that that company could actually be, And I just did the math to think about, well, I own one percent. So max, I'll get five million dollars pre tax, which post tax means I'll get two million. I was like, well, I think, you know, in in four years, do I do I think I can generate two million dollars for myself? And so I was willing to take that bet. Did,

Just in terms of how big that that company could actually be, And I just did the math to think about, well, I own one percent. So max, I'll get five million dollars pre tax, which post tax means I'll get two million. I was like, well, I think, you know, in in four years, do I do I think I can generate two million dollars for myself? And so I was willing to take that bet. Did,

26:27

That's that's kind of interesting because I don't I don't think that I think that big I mean, I would say, like, most people would think one five hundred million dollars is a pretty big exit. What would what could he have done differently to think bigger? I mean, what what would a bigger example be?

That's that's kind of interesting because I don't I don't think that I think that big I mean, I would say, like, most people would think one five hundred million dollars is a pretty big exit. What would what could he have done differently to think bigger? I mean, what what would a bigger example be?

26:41

And so let me let me be clear. I don't care.

And so let me let me be clear. I don't care.

26:44

I don't care what people's visions are per se, and everyone should have whatever dream they want. Like, if your dream is to make five thousand a month or five hundred a month or I'm not hating on anybody's dream.

I don't care what people's visions are per se, and everyone should have whatever dream they want. Like, if your dream is to make five thousand a month or five hundred a month or I'm not hating on anybody's dream.

26:53

It was just I think there's look at how many how big fintech space is today.

It was just I think there's look at how many how big fintech space is today.

26:58

Right? Like, plaid alone just almost got bought by Visa for seven billion.

Right? Like, plaid alone just almost got bought by Visa for seven billion.

27:02

You have Robinhood, which is whatever, fifteen billion.

You have Robinhood, which is whatever, fifteen billion.

27:05

So what mint did, which was really interesting, was it acquired a lot of customers really cheap

So what mint did, which was really interesting, was it acquired a lot of customers really cheap

27:10

I think if they didn't sell out to Intuit as early, there would have been a lot of different avenues that they could have parlaid,

I think if they didn't sell out to Intuit as early, there would have been a lot of different avenues that they could have parlaid,

27:16

this audience of young people who are interested in personal finance. Until a lot of different avenues.

this audience of young people who are interested in personal finance. Until a lot of different avenues.

27:21

At the same time though, dude, if someone came to you and you're, you know, you did take that you did take it, which is a good thing too. Like, was he wealthy? You can make

At the same time though, dude, if someone came to you and you're, you know, you did take that you did take it, which is a good thing too. Like, was he wealthy? You can make

27:29

No. How old was he? I mean, he was definitely educated,

No. How old was he? I mean, he was definitely educated,

27:31

but he had a chance to cash out. I think he cashed out thirty to fifty million bucks.

but he had a chance to cash out. I think he cashed out thirty to fifty million bucks.

27:36

And and I also I think he he, like, moved to some, like, remote area in New Zealand, and he's just living there. Yeah. Well, he started, like, a ambulance company, like, a software for ambulances or something like that. But, like Aaron, he's a creative guy. He actually tried to start a, an

And and I also I think he he, like, moved to some, like, remote area in New Zealand, and he's just living there. Yeah. Well, he started, like, a ambulance company, like, a software for ambulances or something like that. But, like Aaron, he's a creative guy. He actually tried to start a, an

27:52

a Sky subway system.

a Sky subway system.

27:54

That's crazy. So, like, in cities, like, in Austin, instead of, like, having an underground subway, it would be an an air based subway. Oh, yeah. He he's just creative. Like but look, I think everyone's gotta figure out what it is they want their own life to be. Like, there's no bad or we're selling out stuff.

That's crazy. So, like, in cities, like, in Austin, instead of, like, having an underground subway, it would be an an air based subway. Oh, yeah. He he's just creative. Like but look, I think everyone's gotta figure out what it is they want their own life to be. Like, there's no bad or we're selling out stuff.

28:09

Guess, lately, I've been just thinking about, like, with this one period of time we have here on earth, like, how interesting do we each wanna make it?

Guess, lately, I've been just thinking about, like, with this one period of time we have here on earth, like, how interesting do we each wanna make it?

28:16

Yes.

Yes.

28:17

But I will to play devil's advocate,

But I will to play devil's advocate,

28:19

it's also

it's also

28:21

how hard do you wanna grind? So, like, do you wanna, like because I think that in order to make In order to make cool shit, I can't decide how I feel at the moment, actually. For the longest time, I was like, dude, in order to make something huge and something amazing, You gotta just lock yourself in a room for like three years. Like, you just have to grind.

how hard do you wanna grind? So, like, do you wanna, like because I think that in order to make In order to make cool shit, I can't decide how I feel at the moment, actually. For the longest time, I was like, dude, in order to make something huge and something amazing, You gotta just lock yourself in a room for like three years. Like, you just have to grind.

28:38

Now my thinking is I think you actually only need do that early on, and then you can somewhat let up. So where's your opinion on that? Do you have to grind, like, all the time in order to make something happen, or do you think that you can can have a little bit more balance because if you have to grind all the time, that's just exhausting. I only have that so many times in my life.

Now my thinking is I think you actually only need do that early on, and then you can somewhat let up. So where's your opinion on that? Do you have to grind, like, all the time in order to make something happen, or do you think that you can can have a little bit more balance because if you have to grind all the time, that's just exhausting. I only have that so many times in my life.

28:57

Yeah. I mean,

Yeah. I mean,

29:00

I don't know. I guess I'm just trying to think of different examples. Like, for me, if you would have told me when I started up Sumo, like, hey, no. You'll be a millionaire, but it's gonna ten years, I probably wouldn't have started. Sure.

I don't know. I guess I'm just trying to think of different examples. Like, for me, if you would have told me when I started up Sumo, like, hey, no. You'll be a millionaire, but it's gonna ten years, I probably wouldn't have started. Sure.

29:11

And

And

29:12

most of the people that I've seen, like, one of my buddies is now making eight figures as an investor.

most of the people that I've seen, like, one of my buddies is now making eight figures as an investor.

29:17

It took him probably about ten to fifteen years to get to that place.

It took him probably about ten to fifteen years to get to that place.

29:21

And so the reality I I was thinking about today, like, there's one of our guys who I we got pedicures today. He's he's on the sales team. And I was like, look, you can be as big of of a life in a career as you want it to be. It's just like, what path do you wanna take that on? And are you willing to to put in the work? But I honestly, I think I kinda think the opposite, Sam, I don't I think of, like, what I'm doing with appsumo and YouTube, it doesn't feel like a grind. Like, I'm actually like, your podcast, what you're doing now. Does this feel like a grind? Most of the time, no. But it it doesn't feel great all the time. Like, some days, I'm like, oh, I don't feel like being happy. Like, I'm gonna, like, Here's an example.

And so the reality I I was thinking about today, like, there's one of our guys who I we got pedicures today. He's he's on the sales team. And I was like, look, you can be as big of of a life in a career as you want it to be. It's just like, what path do you wanna take that on? And are you willing to to put in the work? But I honestly, I think I kinda think the opposite, Sam, I don't I think of, like, what I'm doing with appsumo and YouTube, it doesn't feel like a grind. Like, I'm actually like, your podcast, what you're doing now. Does this feel like a grind? Most of the time, no. But it it doesn't feel great all the time. Like, some days, I'm like, oh, I don't feel like being happy. Like, I'm gonna, like, Here's an example.

29:52

Sean, my co host, who's out with COVID, he's late every single time. He's five minutes late every single time.

Sean, my co host, who's out with COVID, he's late every single time. He's five minutes late every single time.

29:59

Every once in a while, it'll put me in such a bad mood that I don't wanna record.

Every once in a while, it'll put me in such a bad mood that I don't wanna record.

30:03

And are those days I'm like, I fucking hate this. I don't wanna do this. I gotta, like, snap out of this mood and meet in a good so anyway, it's not always fun.

And are those days I'm like, I fucking hate this. I don't wanna do this. I gotta, like, snap out of this mood and meet in a good so anyway, it's not always fun.

30:13

I I mean, I think about my buddy, Adam Gilbert, It's like the times that you don't wanna show up is when it counts.

I I mean, I think about my buddy, Adam Gilbert, It's like the times that you don't wanna show up is when it counts.

30:19

Like, I think about that a lot of times when I'm, like, it's the things you're doing when no one else is watching that matters.

Like, I think about that a lot of times when I'm, like, it's the things you're doing when no one else is watching that matters.

30:24

And that's, like, going to the gym when no one wants to do it or, like, last night at seven thirty, I didn't feel like doing a podcast.

And that's, like, going to the gym when no one wants to do it or, like, last night at seven thirty, I didn't feel like doing a podcast.

30:30

But I'm, you know, it was like, okay. It needed to get done. And I think that, you know, that'll help you separate whether you wanna get some of the things in life you want or not. Like, are you willing to sacrifice and for how long?

But I'm, you know, it was like, okay. It needed to get done. And I think that, you know, that'll help you separate whether you wanna get some of the things in life you want or not. Like, are you willing to sacrifice and for how long?

30:40

I I think there I I don't know. I was thinking about this equation. Like, I wonder if there's a time, time sacrifice,

I I think there I I don't know. I was thinking about this equation. Like, I wonder if there's a time, time sacrifice,

30:46

equal success equation.

equal success equation.

30:48

Plus a little bit of unhappiness. And if you could do that for some period of time, you'll get success. I think, it's it's the way that I the question I ask myself is, what am I willing to pay in order to g u blank.

Plus a little bit of unhappiness. And if you could do that for some period of time, you'll get success. I think, it's it's the way that I the question I ask myself is, what am I willing to pay in order to g u blank.

31:01

So, like, to me, that that's, like, what am I what am what's what price am I gonna pay in order to get to to this particular goal, and I ask myself, am I willing to pay that price? And sometimes I am, sometimes I'm not.

So, like, to me, that that's, like, what am I what am what's what price am I gonna pay in order to get to to this particular goal, and I ask myself, am I willing to pay that price? And sometimes I am, sometimes I'm not.

31:13

So, like, at the current at my current stage in life, it's do I wanna grind for a long time on a software company in order to achieve x amount of money. And I'm like, no, I don't wanna pay that price at the moment. Maybe like in the future I would. And for sure when I was younger, I would, but not at the current point in my life.

So, like, at the current at my current stage in life, it's do I wanna grind for a long time on a software company in order to achieve x amount of money. And I'm like, no, I don't wanna pay that price at the moment. Maybe like in the future I would. And for sure when I was younger, I would, but not at the current point in my life.

31:32

I think with all this stuff, it's better to be not to be naive and just get going. Well, just find the things that you're curious about. Like, if it's you know, your your your audio editor, Benjie, and be like, look, I like making these audio shows. I'm just gonna go for it. Or lately, you know, like, I've been really enjoying appsumo work.

I think with all this stuff, it's better to be not to be naive and just get going. Well, just find the things that you're curious about. Like, if it's you know, your your your audio editor, Benjie, and be like, look, I like making these audio shows. I'm just gonna go for it. Or lately, you know, like, I've been really enjoying appsumo work.

31:48

Or doing the YouTube stuff. And

Or doing the YouTube stuff. And

31:50

it's better to just not almost not think about it because I think you'll psych yourself out. Like, one of the stories we were talking about on the sheet was, like, this mud water guy, Yeah. What And this guy just had, like, a

it's better to just not almost not think about it because I think you'll psych yourself out. Like, one of the stories we were talking about on the sheet was, like, this mud water guy, Yeah. What And this guy just had, like, a

32:00

dude, this is a crazy

dude, this is a crazy

32:02

Yeah. I mean, it's just it's due it's basically Indian Chai tea. You heard of Indian Chai?

Yeah. I mean, it's just it's due it's basically Indian Chai tea. You heard of Indian Chai?

32:07

Dude, it's delicious. I love it. Yeah. You have a really good video of I watched the video of you testing it out and I bought it because of that.

Dude, it's delicious. I love it. Yeah. You have a really good video of I watched the video of you testing it out and I bought it because of that.

32:14

Oh, oh, yeah. Cool. And, I wasn't sponsored. It wasn't affiliated or anything. It was just this guy with one product, which I always find really fascinating. I think a lot of us get so excited to have, like, eighteen business ideas,

Oh, oh, yeah. Cool. And, I wasn't sponsored. It wasn't affiliated or anything. It was just this guy with one product, which I always find really fascinating. I think a lot of us get so excited to have, like, eighteen business ideas,

32:25

but Apple, mud water,

but Apple, mud water,

32:28

a lot of other people,

a lot of other people,

32:29

are making a significant amount of money just with one thing. And so he was having a I think he was at an agency

are making a significant amount of money just with one thing. And so he was having a I think he was at an agency

32:34

just a regular day job. And I I think everyone should get a day job or get some basic income.

just a regular day job. And I I think everyone should get a day job or get some basic income.

32:38

And then he I I think what's fascinating

And then he I I think what's fascinating

32:41

was what's a problem you have and what's a big ass category?

was what's a problem you have and what's a big ass category?

32:45

And, like, coffee is one of the biggest categories in the world. And so I I love that he kind of said, alright, what's the angle against them,

And, like, coffee is one of the biggest categories in the world. And so I I love that he kind of said, alright, what's the angle against them,

32:51

and he created his own version. Literally, I think, buying products off Amazon and just mixing himself together. How's it going? He's not, like, some coffee

and he created his own version. Literally, I think, buying products off Amazon and just mixing himself together. How's it going? He's not, like, some coffee

32:58

What's that? I think he's I mean, last we heard, it was a sixty million dollar revenue, which revenue is always different than profit as I'm sure you you know.

What's that? I think he's I mean, last we heard, it was a sixty million dollar revenue, which revenue is always different than profit as I'm sure you you know.

33:06

But it's just fascinating that he found one product line

But it's just fascinating that he found one product line

33:09

and did great branding and just really went hard on that. Sixty million dollars is so much money. It makes sixty it does sixty million in sales. That's crazy.

and did great branding and just really went hard on that. Sixty million dollars is so much money. It makes sixty it does sixty million in sales. That's crazy.

33:16

I wouldn't be surprised if it's more. I I think what, you know, when you're thinking about business ideas, number one, what's problems that we have ourselves?

I wouldn't be surprised if it's more. I I think what, you know, when you're thinking about business ideas, number one, what's problems that we have ourselves?

33:23

That's always just, like, the easiest way that I try to solve it for me. Like, one problem I had recently was, like, I'm trying to be a doomsday prepper. Same. And I want, like, a doomsday I want a doomsday prepper in a box. Same. Like, I just do Well, we had a total episode on that. Clearly, you read Tuckerbacks' article. We had a total I did see his I did see his article. This is I this is a little bit before because we had no pockets. Same. And I'm looking at generators already because I know it's I'm afraid. It, like Yeah. I just got mine. What did what how much did you spend? Like, a thousand dollar generator?

That's always just, like, the easiest way that I try to solve it for me. Like, one problem I had recently was, like, I'm trying to be a doomsday prepper. Same. And I want, like, a doomsday I want a doomsday prepper in a box. Same. Like, I just do Well, we had a total episode on that. Clearly, you read Tuckerbacks' article. We had a total I did see his I did see his article. This is I this is a little bit before because we had no pockets. Same. And I'm looking at generators already because I know it's I'm afraid. It, like Yeah. I just got mine. What did what how much did you spend? Like, a thousand dollar generator?

33:51

Was a thousand dollars. That's not thinking about getting two. Dude, those generators are not that strong. They only charge, like, four things. Like, they can only be used on, like, four things at the time.

Was a thousand dollars. That's not thinking about getting two. Dude, those generators are not that strong. They only charge, like, four things. Like, they can only be used on, like, four things at the time.

33:58

I'm just gonna basically have a generator to a tent. And then when a doomsday comes, just like, come knock on my tent door. Dude, I would love a doomsday in a box. I'm so on board. The problem is is that a lot of the doomsday stuff They assume that you live in like the country. And I'm like, no. I need, like, the urban version of this. So, like, tell me, like, how do I store water? How do I, like, like, should I have a gun or should I not have a gun? What type of generator? What do you use the generator for? All that type of stuff?

I'm just gonna basically have a generator to a tent. And then when a doomsday comes, just like, come knock on my tent door. Dude, I would love a doomsday in a box. I'm so on board. The problem is is that a lot of the doomsday stuff They assume that you live in like the country. And I'm like, no. I need, like, the urban version of this. So, like, tell me, like, how do I store water? How do I, like, like, should I have a gun or should I not have a gun? What type of generator? What do you use the generator for? All that type of stuff?

34:25

I mean, I think coming back to what we're talking about, it's like with mud water and, you know, business ideas. It's just like one. Just go to the things that you need help with.

I mean, I think coming back to what we're talking about, it's like with mud water and, you know, business ideas. It's just like one. Just go to the things that you need help with.

34:32

Right? And then just start thinking, alright, well, how, you know, how do I do that today? Right? So you if for this doomsday idea, I'd go hit up you. I hit up Neville. I hit other friends in Austin, say, hey, I'm starting to put together a thing. Do you want something like this and see if I can get anyone to buy into it before I start and then from there, if that works, then maybe launch a Shopify site

Right? And then just start thinking, alright, well, how, you know, how do I do that today? Right? So you if for this doomsday idea, I'd go hit up you. I hit up Neville. I hit other friends in Austin, say, hey, I'm starting to put together a thing. Do you want something like this and see if I can get anyone to buy into it before I start and then from there, if that works, then maybe launch a Shopify site

34:49

or just start doing YouTube content around that. Yeah. You just wire cutter for the end of the world.

or just start doing YouTube content around that. Yeah. You just wire cutter for the end of the world.

34:55

Honestly, that it's a huge category, especially, like, nowadays, like, all the stores are out. I think people are a little bit more aware that that could happen. We have this friend named Ryan Dice, and Ryan Dice started digital marketer, which is like a pretty sizable business that does all types of stuff and he owned a conference that he's sold for a lot of money. But pre pandemic, like two years before the pandemic, he owned a website called like survival something.

Honestly, that it's a huge category, especially, like, nowadays, like, all the stores are out. I think people are a little bit more aware that that could happen. We have this friend named Ryan Dice, and Ryan Dice started digital marketer, which is like a pretty sizable business that does all types of stuff and he owned a conference that he's sold for a lot of money. But pre pandemic, like two years before the pandemic, he owned a website called like survival something.

35:18

Oh, yeah. It was I forget what it was called and had he who would have known but had he held on to it towards like COVID times? It would have been sold for so much more because now it's so much more popular. But he had this website and it

Oh, yeah. It was I forget what it was called and had he who would have known but had he held on to it towards like COVID times? It would have been sold for so much more because now it's so much more popular. But he had this website and it

35:29

it talked all about,

it talked all about,

35:31

like, article it was basically articles and affiliates on, like, which flashlight to buy, like, for the end of the world. And I'm almost positive that he sold it for around the eight figure range. That's

like, article it was basically articles and affiliates on, like, which flashlight to buy, like, for the end of the world. And I'm almost positive that he sold it for around the eight figure range. That's

35:45

remember that site? What was it called? I mean, I guess

remember that site? What was it called? I mean, I guess

35:48

I don't remember the exact thing, survival, something. So I remember seeing it. I'm like, yeah, that's shady. Me too. I thought that too. It wasn't, but now I want it. Yeah. It wasn't shady. It was just I didn't understand it. I think sometimes I'll I'll dismiss people or dismiss businesses about that. But I I think coming back to, like, business ideas and, like, one person businesses, like,

I don't remember the exact thing, survival, something. So I remember seeing it. I'm like, yeah, that's shady. Me too. I thought that too. It wasn't, but now I want it. Yeah. It wasn't shady. It was just I didn't understand it. I think sometimes I'll I'll dismiss people or dismiss businesses about that. But I I think coming back to, like, business ideas and, like, one person businesses, like,

36:04

I was thinking about the crypto space as well and or just all this stuff. It's like you don't have money and you can't buy it, you can always just document it. Just go review it. Like, you said, it's like your idea. Be the cutter of these different categories, be the TikToker or YouTuber or whatever that is. What's the best selling product ever for appsumo?

I was thinking about the crypto space as well and or just all this stuff. It's like you don't have money and you can't buy it, you can always just document it. Just go review it. Like, you said, it's like your idea. Be the cutter of these different categories, be the TikToker or YouTuber or whatever that is. What's the best selling product ever for appsumo?

36:22

Go on the digital side. Dude, I'll I'll also tell you another business idea. I would love for someone to start.

Go on the digital side. Dude, I'll I'll also tell you another business idea. I would love for someone to start.

36:27

I'm gonna pull up our forever list. Hold on. I'm literally just I'm pulling up our backend.

I'm gonna pull up our forever list. Hold on. I'm literally just I'm pulling up our backend.

36:32

The top product of all time, and this is a shocker,

The top product of all time, and this is a shocker,

36:35

probably five. Yes. Fongs are stickers. Okay. Ben, do you have

probably five. Yes. Fongs are stickers. Okay. Ben, do you have

36:40

a thought?

a thought?

36:42

I have no guess. No. Nothing. Maybe fine or some something involving photos, photos or fonts, maybe.

I have no guess. No. Nothing. Maybe fine or some something involving photos, photos or fonts, maybe.

36:50

There it is. So our top sell ever,

There it is. So our top sell ever,

36:53

so last year, we had our highest day. Black Friday was our highest day, almost two million dollars in that one day. On Black Friday, which we paid out half of that,

so last year, we had our highest day. Black Friday was our highest day, almost two million dollars in that one day. On Black Friday, which we paid out half of that,

37:02

at least half of that to creators, which is fucking wild.

at least half of that to creators, which is fucking wild.

37:06

The top product

The top product

37:08

Oh, this is interesting. Top product was a video editor.

Oh, this is interesting. Top product was a video editor.

37:11

So a lot of video content. So if you wanna get a video editing, the second one was photos.

So a lot of video content. So if you wanna get a video editing, the second one was photos.

37:16

What I'm just looking at that. What are some other interesting trends? Like, oh, have you guys

What I'm just looking at that. What are some other interesting trends? Like, oh, have you guys

37:20

do you ever invest in companies just because you're able to look at the appsumo stats?

do you ever invest in companies just because you're able to look at the appsumo stats?

37:26

That's something we've gone back and forth. Here's another well, taking a step back. I know a lot of your people want, you know, to make their first million and beyond. Here's another product category.

That's something we've gone back and forth. Here's another well, taking a step back. I know a lot of your people want, you know, to make their first million and beyond. Here's another product category.

37:33

Tools for agencies,

Tools for agencies,

37:35

But if you think about what what that really is, so that I can't say the product because I it's his private numbers. But basically, stuff to help agencies manage their project management.

But if you think about what what that really is, so that I can't say the product because I it's his private numbers. But basically, stuff to help agencies manage their project management.

37:44

But the real thing here Well, let's say, this is a tangential bit. What's a another example that you so, like,

But the real thing here Well, let's say, this is a tangential bit. What's a another example that you so, like,

37:50

so, like, like, basically, asana for agencies,

so, like, like, basically, asana for agencies,

37:53

Yeah. Like, clickup,

Yeah. Like, clickup,

37:55

like, something like a clickup, like a clickup alternative. We have a lot of that on appsumo. But anyways, the point that interesting about that is and this is this actually surprised me when I came back to work at appsumo was what are things that you can sell that help people make money?

like, something like a clickup, like a clickup alternative. We have a lot of that on appsumo. But anyways, the point that interesting about that is and this is this actually surprised me when I came back to work at appsumo was what are things that you can sell that help people make money?

38:07

Well, our friend, Neville,

Well, our friend, Neville,

38:10

has says a slightly different. He says, well, because Neville has a course and he's like, well, I sell this course and people like it, but, like, really what I'm learning is, like, someone gives me money for a course, I'm just putting them to work. And if you really wanted to make a lot of money, I would just do the work for them and charge them.

has says a slightly different. He says, well, because Neville has a course and he's like, well, I sell this course and people like it, but, like, really what I'm learning is, like, someone gives me money for a course, I'm just putting them to work. And if you really wanted to make a lot of money, I would just do the work for them and charge them.

38:25

And that's how we explained it, which is similar. But, so what are some of the other top ones on appsumo?

And that's how we explained it, which is similar. But, so what are some of the other top ones on appsumo?

38:31

Yeah. I'm looking them up. So, dude, the So one photo, stock photos

Yeah. I'm looking them up. So, dude, the So one photo, stock photos

38:35

is a sleeper. I I'm shocked at how many people want, like, stock audio, stock photos, stock video, secondly is video editing, which if you're not

is a sleeper. I I'm shocked at how many people want, like, stock audio, stock photos, stock video, secondly is video editing, which if you're not

38:43

technical, that's probably harder to do. This is this is the area that, like,

technical, that's probably harder to do. This is this is the area that, like,

38:46

this blew up a lot last year in still going, which is all this GPT three auto content stuff. So auto ads, auto writing,

this blew up a lot last year in still going, which is all this GPT three auto content stuff. So auto ads, auto writing,

38:56

So, like, copy dot ai alternatives. Yeah. I'm an investor and copy. So we promoted writer,

So, like, copy dot ai alternatives. Yeah. I'm an investor and copy. So we promoted writer,

39:00

happy scribe,

happy scribe,

39:03

I'm looking up the other major ones around that.

I'm looking up the other major ones around that.

39:08

Those are just some of the the ones that I'm just like shocked at how well they've done. I mean, I think cool part about Sumo and, like, people should check it out. It's, like, there's a lot of new products that, you honestly, can just check out what's getting popular and then make some type of alternative or make training around those types of stuff. Would you ever invest in stuff based off the appsumo data? Oh,

Those are just some of the the ones that I'm just like shocked at how well they've done. I mean, I think cool part about Sumo and, like, people should check it out. It's, like, there's a lot of new products that, you honestly, can just check out what's getting popular and then make some type of alternative or make training around those types of stuff. Would you ever invest in stuff based off the appsumo data? Oh,

39:27

You know, I've actually invested differently. So we've talked about this over the eleven years of the company, like, hey, they're doing well. Instead of us taking a split of the sales, what if we took equity instead?

You know, I've actually invested differently. So we've talked about this over the eleven years of the company, like, hey, they're doing well. Instead of us taking a split of the sales, what if we took equity instead?

39:37

And I would have liked I mean, dude, think about this. We've promoted Hopin. They're eight billion dollars. We've promoted Udemy Mixpanel,

And I would have liked I mean, dude, think about this. We've promoted Hopin. They're eight billion dollars. We've promoted Udemy Mixpanel,

39:43

Optimizely Mailchimp, Fresh I mean, If we took some splits, it would have,

Optimizely Mailchimp, Fresh I mean, If we took some splits, it would have,

39:47

it'd be a different trajectory for our company, but it's just not something we've done.

it'd be a different trajectory for our company, but it's just not something we've done.

39:51

I do it differently. I invest in the companies,

I do it differently. I invest in the companies,

39:55

that we use in our company?

that we use in our company?

39:57

Sure. Like,

Sure. Like,

39:59

like, late request.

like, late request.

40:01

Atlassian, I went and invested. So when we were building Shopify apps five years ago, I was like, I don't know if our Shopify apps are gonna work, but I'll put ten thousand dollars in Shopify stock when it just started. So for apps suck, I think the stop if I think will probably work. And that Shopify stock now is, like, sixty k.

Atlassian, I went and invested. So when we were building Shopify apps five years ago, I was like, I don't know if our Shopify apps are gonna work, but I'll put ten thousand dollars in Shopify stock when it just started. So for apps suck, I think the stop if I think will probably work. And that Shopify stock now is, like, sixty k.

40:16

But Atlassian HubSpot bought a lot of HubSpot stock once we started transitioning a lot of our team to HubSpot. But I I think what I just think about is, like, where do I have an advantage or understanding that other people may not

But Atlassian HubSpot bought a lot of HubSpot stock once we started transitioning a lot of our team to HubSpot. But I I think what I just think about is, like, where do I have an advantage or understanding that other people may not

40:26

Yeah. I how many products have you guys promoted on appsumo, like hundreds or thousands?

Yeah. I how many products have you guys promoted on appsumo, like hundreds or thousands?

40:33

A thousands. I mean, we've been in eleven years. I think right now on AppSumo, we have eleven thousand products.

A thousands. I mean, we've been in eleven years. I think right now on AppSumo, we have eleven thousand products.

40:39

Yeah, it's definitely gone a little wild, as we become a software marketplace. That's crazy. But, ten thousand four hundred ninety three products. So when we,

Yeah, it's definitely gone a little wild, as we become a software marketplace. That's crazy. But, ten thousand four hundred ninety three products. So when we,

40:47

like, years ago or a couple years ago, we had Zoom was one of our advertisers and this was before they went public

like, years ago or a couple years ago, we had Zoom was one of our advertisers and this was before they went public

40:53

and the ad crushed it. It was so good. And we were like, damn, dude, people love this product. They love zoom. And we I ended up buying stock right before or right at IPO and it, like, knocked it out the park. I think there is, like, interesting stuff where you can, where you could see, like,

and the ad crushed it. It was so good. And we were like, damn, dude, people love this product. They love zoom. And we I ended up buying stock right before or right at IPO and it, like, knocked it out the park. I think there is, like, interesting stuff where you can, where you could see, like,

41:10

you could see interesting information because you're like WP beginner because you're like appsumo because you're like the hustle and you could see inside of this stuff.

you could see interesting information because you're like WP beginner because you're like appsumo because you're like the hustle and you could see inside of this stuff.

41:18

Yeah. It's like, and for everyone out there, it's like, where do you have an advantage? Like, where are you maybe you're you're in discordal days so you know what NFTs are gonna be popping? Maybe it's gonna be out there on Twitter world, so you know, like, the different stocks or different people that are talking about different things. I think it's just finding some advantage or, like, area that you can get,

Yeah. It's like, and for everyone out there, it's like, where do you have an advantage? Like, where are you maybe you're you're in discordal days so you know what NFTs are gonna be popping? Maybe it's gonna be out there on Twitter world, so you know, like, the different stocks or different people that are talking about different things. I think it's just finding some advantage or, like, area that you can get,

41:33

you know, an unfair competitive advantage. What other ideas interest you?

you know, an unfair competitive advantage. What other ideas interest you?

41:38

I'm trying to think of it just like,

I'm trying to think of it just like,

41:40

The stuff lately, I mean, that's interesting to me is basically, like, three or four areas. One, I mean, I still think software is gigantic. What specifically? There's just so many what specifically?

The stuff lately, I mean, that's interesting to me is basically, like, three or four areas. One, I mean, I still think software is gigantic. What specifically? There's just so many what specifically?

41:50

I mean, for me, content creation is definitely the area that I've spent a lot of time in. So, like, I would love software on, like, how do you figure out which topics are gonna be popular?

I mean, for me, content creation is definitely the area that I've spent a lot of time in. So, like, I would love software on, like, how do you figure out which topics are gonna be popular?

41:59

Like, we spend, I don't know, how many people hours probably, like, ten hours a week just to figure out which video to make each week. And so there's gotta be a more, optimized way to do that. I think with appsumo, it's the same kind of idea. Like, we have a team of, I think, around four people that full time just tries software all across the internet. What? Their only job?

Like, we spend, I don't know, how many people hours probably, like, ten hours a week just to figure out which video to make each week. And so there's gotta be a more, optimized way to do that. I think with appsumo, it's the same kind of idea. Like, we have a team of, I think, around four people that full time just tries software all across the internet. What? Their only job?

42:18

Yeah. They're they're called, like, LDRs. Like, I don't even know what their titles are anymore. They don't tell me. But their little jobs, like, go to product hunt, go to Google, go to Twitter, go to all these, like, beta lists, go to all these different sites, try the different software all across the internet and then see which ones are worthy to get, you know, blasted on app c one dot com. And so that that that feels like that should actually be a software solution. I think a lot of it is just, like, what are the things we're doing manually that we could automate? So for me, topics is big. Finding products for appsumo is big.

Yeah. They're they're called, like, LDRs. Like, I don't even know what their titles are anymore. They don't tell me. But their little jobs, like, go to product hunt, go to Google, go to Twitter, go to all these, like, beta lists, go to all these different sites, try the different software all across the internet and then see which ones are worthy to get, you know, blasted on app c one dot com. And so that that that feels like that should actually be a software solution. I think a lot of it is just, like, what are the things we're doing manually that we could automate? So for me, topics is big. Finding products for appsumo is big.

42:47

I'm super excited about, you know, I think a lot of people are crypto space. So,

I'm super excited about, you know, I think a lot of people are crypto space. So,

42:52

one of the things I'm looking for is, like, how do you scrape

one of the things I'm looking for is, like, how do you scrape

42:55

Twitter and Reddit and find the new next thing before everyone else. So kinda like a Google trends or like a discovery thing for these crypto NFTs. How do you do that now?

Twitter and Reddit and find the new next thing before everyone else. So kinda like a Google trends or like a discovery thing for these crypto NFTs. How do you do that now?

43:06

I don't. Got it. I mean, it's just too hard manually. Right now, what I do is that I text my friend who basically just spends sixteen hours a day doing NFTs. I'm like, which one are you buying? So, like, a few days ago, I bought a HIPPO.

I don't. Got it. I mean, it's just too hard manually. Right now, what I do is that I text my friend who basically just spends sixteen hours a day doing NFTs. I'm like, which one are you buying? So, like, a few days ago, I bought a HIPPO.

43:18

Did it work? Did I tell you about I bought I bought a five thousand dollar. Was it? How much was it? How much did I spend on that? I think I no. It's only almost two thousand dollar hippo, but it's part of a casino.

Did it work? Did I tell you about I bought I bought a five thousand dollar. Was it? How much was it? How much did I spend on that? I think I no. It's only almost two thousand dollar hippo, but it's part of a casino.

43:28

So if you as the casino makes money, if you own one of the NFTs, you get a cut the casino rake. So Sean it feels like a scam to me. Sean created a an email list the other day, and he called it the milk road.

So if you as the casino makes money, if you own one of the NFTs, you get a cut the casino rake. So Sean it feels like a scam to me. Sean created a an email list the other day, and he called it the milk road.

43:39

And

And

43:40

I don't know I don't know if it's daily or if it's weekly, but Sarah's been getting it and loves it. And it's all about crypto. And he tries to talk about, like, the latest and greatest from a trustworthy point of view, and it's it's pretty great. The milk road is awesome. That's a great idea.

I don't know I don't know if it's daily or if it's weekly, but Sarah's been getting it and loves it. And it's all about crypto. And he tries to talk about, like, the latest and greatest from a trustworthy point of view, and it's it's pretty great. The milk road is awesome. That's a great idea.

43:54

The milk road. What is he recommending? I haven't read it yet because I don't like crypto, but Sarah's been reading it and, like, he'll just say, like, people are tweeting out. Like, so the weird thing about crypto and n f t's is, like, it's on Twitter. It's, like, in groups that, like, you have to be, like, on the inside to know what's legit. And so there's, like, these, like, stupid discourse

The milk road. What is he recommending? I haven't read it yet because I don't like crypto, but Sarah's been reading it and, like, he'll just say, like, people are tweeting out. Like, so the weird thing about crypto and n f t's is, like, it's on Twitter. It's, like, in groups that, like, you have to be, like, on the inside to know what's legit. And so there's, like, these, like, stupid discourse

44:14

groups, disc discord groups, and,

groups, disc discord groups, and,

44:17

like these weird tweet Twitter folks where you gotta, like, know who to follow, and he'll be like, blank is tweeting about blank. That's interesting because of, and then he'll explain.

like these weird tweet Twitter folks where you gotta, like, know who to follow, and he'll be like, blank is tweeting about blank. That's interesting because of, and then he'll explain.

44:27

And so it's kind of interesting. I think what I think what's interesting about a lot of these side hustle ideas, and we we put together, like, top ones around crypto if you're poor. Like, if you wanna be in a crypto, but you have enough, you know, money, like, there are a lot of ways to do it. And one of them is just documenting a lot of this stuff. Right? Like, you could start a newsletter just, like, researching and putting out, like, hey. Here's things that are interesting that I'm seeing about it. And eventually, that's how you do become an expert in these different areas. How many

And so it's kind of interesting. I think what I think what's interesting about a lot of these side hustle ideas, and we we put together, like, top ones around crypto if you're poor. Like, if you wanna be in a crypto, but you have enough, you know, money, like, there are a lot of ways to do it. And one of them is just documenting a lot of this stuff. Right? Like, you could start a newsletter just, like, researching and putting out, like, hey. Here's things that are interesting that I'm seeing about it. And eventually, that's how you do become an expert in these different areas. How many

44:51

Go ahead.

Go ahead.

44:52

Now how many coaches do you have in your life?

Now how many coaches do you have in your life?

44:56

Oh, right now?

Oh, right now?

44:58

Not as much. So I have a CEO coach. So there's a guy I've been working with named Ken Coleman out of the Bay Area.

Not as much. So I have a CEO coach. So there's a guy I've been working with named Ken Coleman out of the Bay Area.

45:04

What's what's the what does that have a firm? Is that torch? Or is it He's just an independent. So Ken's, like, old school. Like, he's not tweeting, he's not on YouTube.

What's what's the what does that have a firm? Is that torch? Or is it He's just an independent. So Ken's, like, old school. Like, he's not tweeting, he's not on YouTube.

45:12

He's just been around Silicon Valley in a lot of these different kind of companies.

He's just been around Silicon Valley in a lot of these different kind of companies.

45:16

And a lot of his stuff is very, like,

And a lot of his stuff is very, like,

45:19

like, really obvious euphemisms, like, leaders, Noah, leaders lead,

like, really obvious euphemisms, like, leaders, Noah, leaders lead,

45:25

It's basically like a dad. I was like,

It's basically like a dad. I was like,

45:28

yeah, he's great, man. He's great. Who are the coaches that we do? And then I had, like, a CEO adviser. So this guy named Raj, who works indeed, he's phenomenal. He's a little bit more operational. So I go to him with different people that were,

yeah, he's great, man. He's great. Who are the coaches that we do? And then I had, like, a CEO adviser. So this guy named Raj, who works indeed, he's phenomenal. He's a little bit more operational. So I go to him with different people that were,

45:39

I'm like, yo, here's things that I'm seeing today. What do you think I should be doing about it? And so him, I have a Hebrew coach. Right now, I'm looking for a squash coach.

I'm like, yo, here's things that I'm seeing today. What do you think I should be doing about it? And so him, I have a Hebrew coach. Right now, I'm looking for a squash coach.

45:48

I've been really getting into squash. It's actually that's kind of been a harder coach to find. So I,

I've been really getting into squash. It's actually that's kind of been a harder coach to find. So I,

45:53

you, like, you've always been into coaches and you've always done lessons. I love coaches, man. And so, like, you've always, you've always had, like, flight lessons or, like,

you, like, you've always been into coaches and you've always done lessons. I love coaches, man. And so, like, you've always, you've always had, like, flight lessons or, like,

46:01

Oh, yeah. I think you used to do boxing. And so after we started Boxings on Friday. So after I talked to you, I started hiring coaches.

Oh, yeah. I think you used to do boxing. And so after we started Boxings on Friday. So after I talked to you, I started hiring coaches.

46:10

And coaches are pretty sick. So I've got a bunch of them now, and they are badass. It is absolutely up all my most all my coaches are fitness related. But, like, if I do wanna learn something, I always hire a coach now. It's one hundred percent the way to go. Dude, I'm glad that's

And coaches are pretty sick. So I've got a bunch of them now, and they are badass. It is absolutely up all my most all my coaches are fitness related. But, like, if I do wanna learn something, I always hire a coach now. It's one hundred percent the way to go. Dude, I'm glad that's

46:26

to hear that, man. Hans, so you have you have fitness coach well for your boxing. I have, like, a boxing. Yeah. And, like, we, like,

to hear that, man. Hans, so you have you have fitness coach well for your boxing. I have, like, a boxing. Yeah. And, like, we, like,

46:31

and so he's because I'm, like, trying to fight and like, prepare for a real match. And so he's, like, helping me. And then I have a fitness coach as well. And then for a little while, I did my body tutor, but I have a different nutritionist now. So, yeah, like, I'm all about coaches.

and so he's because I'm, like, trying to fight and like, prepare for a real match. And so he's, like, helping me. And then I have a fitness coach as well. And then for a little while, I did my body tutor, but I have a different nutritionist now. So, yeah, like, I'm all about coaches.

46:47

I I think we're for people, especially if you don't have money to to do something like that. It's it's more also, like, how do you just get someone to hold you accountable?

I I think we're for people, especially if you don't have money to to do something like that. It's it's more also, like, how do you just get someone to hold you accountable?

46:53

Right? At the end of the day, like, one of the things I I found really was just having accountability buddy. So if you're trying to start a hustle, if you're trying to be healthy,

Right? At the end of the day, like, one of the things I I found really was just having accountability buddy. So if you're trying to start a hustle, if you're trying to be healthy,

47:00

if you can't afford a coach, like, that's an easy way to find someone who just help you make sure that you you're going on your path. What do you use? Like, maybe it's in your the hustle Facebook group. What do you use to track all your all your stuff that you have going on?

if you can't afford a coach, like, that's an easy way to find someone who just help you make sure that you you're going on your path. What do you use? Like, maybe it's in your the hustle Facebook group. What do you use to track all your all your stuff that you have going on?

47:13

Like, you have

Like, you have

47:14

two or four coaches at any point. You've got your work. You've always got shit going on. Do you have some weird way that you track all this?

two or four coaches at any point. You've got your work. You've always got shit going on. Do you have some weird way that you track all this?

47:23

Track all of it. I think the

Track all of it. I think the

47:26

I mean, I just have most of my stuff is just automatic.

I mean, I just have most of my stuff is just automatic.

47:29

So I don't really have to track it, meaning that, like, every Friday, like, my calendar is is pretty much as automatic as possible. And I think I've talked about it in the past, like, it's color coded.

So I don't really have to track it, meaning that, like, every Friday, like, my calendar is is pretty much as automatic as possible. And I think I've talked about it in the past, like, it's color coded.

47:38

Right? So every Friday at ten AM is boxing. So that's just automatic. And then generally flying

Right? So every Friday at ten AM is boxing. So that's just automatic. And then generally flying

47:43

is gonna be every other week, and that's yellow. So that's one of my learning. And then Hebrews on Thursdays,

is gonna be every other week, and that's yellow. So that's one of my learning. And then Hebrews on Thursdays,

47:48

therapies, Wednesday, every other Wednesday, eleven. That's yellow. So yellow is my learning category.

therapies, Wednesday, every other Wednesday, eleven. That's yellow. So yellow is my learning category.

47:54

I do squashy steamy where we place squash and go to the steam room.

I do squashy steamy where we place squash and go to the steam room.

47:57

That's not really with a coach. But I I think if you can have more things on autopilot so you don't have to think about it, then you don't have to track it. The only thing I I think I actively

That's not really with a coach. But I I think if you can have more things on autopilot so you don't have to think about it, then you don't have to track it. The only thing I I think I actively

48:06

aggress not aggressively, but I've tracked for fifteen years as my personal finance. What do you what do you use? So every single

aggress not aggressively, but I've tracked for fifteen years as my personal finance. What do you what do you use? So every single

48:12

I use a spreadsheet. Everyone. So if you go to I think on Yeah. Okay. Door dot com, where's my money?

I use a spreadsheet. Everyone. So if you go to I think on Yeah. Okay. Door dot com, where's my money?

48:19

It's literally just, like, what's my assets, what's my liabilities?

It's literally just, like, what's my assets, what's my liabilities?

48:22

And then what are some action items I wanna take in the next thirty days? Do you when when you're tracking any of that, do you count privately held stock as anything?

And then what are some action items I wanna take in the next thirty days? Do you when when you're tracking any of that, do you count privately held stock as anything?

48:33

And then we can talk about appsumo KPIs because there are some interesting stuff how we track there and then the YouTube tracking. So more business related stuff.

And then we can talk about appsumo KPIs because there are some interesting stuff how we track there and then the YouTube tracking. So more business related stuff.

48:41

In my net worth sheet, I only track the cost basis.

In my net worth sheet, I only track the cost basis.

48:46

So I don't track like How do you have evaluation?

So I don't track like How do you have evaluation?

48:50

No. No. So I literally just tracked how much I invested in it. So I invested in, like, Circle, invested in buffer, invested in element t, Huckberry,

No. No. So I literally just tracked how much I invested in it. So I invested in, like, Circle, invested in buffer, invested in element t, Huckberry,

48:58

I only invest in companies I use. I don't invest in anything I don't use.

I only invest in companies I use. I don't invest in anything I don't use.

49:02

And so I just tracked that. Like, I put ten thousand dollars in and just what it is. I don't track, like, the appreciation on that at all. Buffer's an interesting company. So buffer, when I was when so a lot of people who listen to show are young. When I was, like, younger, when I was younger, when I was twenty four, twenty five, buffer was the most bad ass company because they did this thing where they revealed all of their revenue. And at the time, that was like revolutionary.

And so I just tracked that. Like, I put ten thousand dollars in and just what it is. I don't track, like, the appreciation on that at all. Buffer's an interesting company. So buffer, when I was when so a lot of people who listen to show are young. When I was, like, younger, when I was younger, when I was twenty four, twenty five, buffer was the most bad ass company because they did this thing where they revealed all of their revenue. And at the time, that was like revolutionary.

49:25

Like some small time bloggers were doing it, but buffer started doing it, but their company has totally stalled, hasn't it?

Like some small time bloggers were doing it, but buffer started doing it, but their company has totally stalled, hasn't it?

49:33

Like their revenue, it That's a tough one, man. Just like twenty five million dollars every single year for, like, the last three years.

Like their revenue, it That's a tough one, man. Just like twenty five million dollars every single year for, like, the last three years.

49:40

Yeah. I invested him because I I love Leo. I love Joel. They're I mean, they're very innovative at the time. I think what people don't give, like, Zuckerberg and some of these people credit for is how do you stay relevant in assistant, same with Tim Farris. Like, how do you stay relevant for fifteen years?

Yeah. I invested him because I I love Leo. I love Joel. They're I mean, they're very innovative at the time. I think what people don't give, like, Zuckerberg and some of these people credit for is how do you stay relevant in assistant, same with Tim Farris. Like, how do you stay relevant for fifteen years?

49:52

It's very easy to come out hot, but to actually kinda have that stuff

It's very easy to come out hot, but to actually kinda have that stuff

49:56

How does Zuck do it? You know, for anyone out there well, I think for anyone, it's just, like, you have to stay consistent with it and you have to kinda keep staying on that edge of where you're a little bit uncomfortable.

How does Zuck do it? You know, for anyone out there well, I think for anyone, it's just, like, you have to stay consistent with it and you have to kinda keep staying on that edge of where you're a little bit uncomfortable.

50:06

I think with buffer, there's they basically my my guess is that they hit a market saturation of how valuable that is for people to pay for their tweets. Yeah. I'm looking at the records now. It's gone down since two thousand nineteen.

I think with buffer, there's they basically my my guess is that they hit a market saturation of how valuable that is for people to pay for their tweets. Yeah. I'm looking at the records now. It's gone down since two thousand nineteen.

50:18

Yeah. I mean, I think they haven't well, here's the interesting thing. They've gone down, but Canvas is a forty billion dollar company. And it's pretty much the exact same thing.

Yeah. I mean, I think they haven't well, here's the interesting thing. They've gone down, but Canvas is a forty billion dollar company. And it's pretty much the exact same thing.

50:27

Canvas is the same thing as buffer. Are you on drugs? What talking about Canva's amazing.

Canvas is the same thing as buffer. Are you on drugs? What talking about Canva's amazing.

50:31

Campbell?

Campbell?

50:33

It's the same thing. It's how do I create content that I can then share or post in other places? But I think we're They evolved past buffer, which buffer was like, I'm gonna help you make your content for Twitter, Twitter, or Facebook, which really would then make a difference. And then Canva's like, well, if we can help you make these templates that you can just use in social media, but as well through a lot of other categories?

It's the same thing. It's how do I create content that I can then share or post in other places? But I think we're They evolved past buffer, which buffer was like, I'm gonna help you make your content for Twitter, Twitter, or Facebook, which really would then make a difference. And then Canva's like, well, if we can help you make these templates that you can just use in social media, but as well through a lot of other categories?

50:53

And so I think that's kinda like market size is where they, I think, iterated better than, but not iterated, but picked a better market. Same as I assume, but we got lucky with this market. Canva is gonna be I saw for discovery. Canva is gonna be one of the most valuable

And so I think that's kinda like market size is where they, I think, iterated better than, but not iterated, but picked a better market. Same as I assume, but we got lucky with this market. Canva is gonna be I saw for discovery. Canva is gonna be one of the most valuable

51:04

publicly traded companies, I think, in the world when they go public.

publicly traded companies, I think, in the world when they go public.

51:08

Dude, have you seen their numbers? They've just crossed a billion in revenue, and it's like doubling.

Dude, have you seen their numbers? They've just crossed a billion in revenue, and it's like doubling.

51:14

Really?

Really?

51:15

Canva is killing it, man. They've raised money at a forty billion dollar valuation because they grew the revenue from five hundred million to a billion in a year.

Canva is killing it, man. They've raised money at a forty billion dollar valuation because they grew the revenue from five hundred million to a billion in a year.

51:25

It's on a tear, man. Canvas amazing. That is bonkers, man. Wow. Canva is crazy. Alright. What's crazy is the founders, our husband and wives, and they bootstrapped it for a long time. And so the husband and wife, Trio, or a couple is worth like fifteen or twenty billion dollars right now. Good for them, man. It's not. Good for them. Camba is a crazy story. We're gonna have to cover Camba this time because they they've grown like a weed. I have no idea how they grow so fast.

It's on a tear, man. Canvas amazing. That is bonkers, man. Wow. Canva is crazy. Alright. What's crazy is the founders, our husband and wives, and they bootstrapped it for a long time. And so the husband and wife, Trio, or a couple is worth like fifteen or twenty billion dollars right now. Good for them, man. It's not. Good for them. Camba is a crazy story. We're gonna have to cover Camba this time because they they've grown like a weed. I have no idea how they grow so fast.

51:51

One one thing I do wanna come back on, Sam, I was talking to Mitchell on the back end.

One one thing I do wanna come back on, Sam, I was talking to Mitchell on the back end.

51:55

One thing that I do in tracking that when I've told people, I always find it pretty interesting is, I do monthly life and reviews.

One thing that I do in tracking that when I've told people, I always find it pretty interesting is, I do monthly life and reviews.

52:01

But don't you want this? Every month?

But don't you want this? Every month?

52:04

Yeah. It's actually been I mean, it's kinda dude. So every month, this I've done this now for about seven years.

Yeah. It's actually been I mean, it's kinda dude. So every month, this I've done this now for about seven years.

52:10

And it's basically an email I sent to Tynon, Nick Gray, and my buddy, Jimmy, and Leo, And you basically just review your past month. And you I actually started sending it to, like, my brother, my buddy Johnny and a lot of a few other close friends But it's pretty fascinating to track what's happened in a month. And,

And it's basically an email I sent to Tynon, Nick Gray, and my buddy, Jimmy, and Leo, And you basically just review your past month. And you I actually started sending it to, like, my brother, my buddy Johnny and a lot of a few other close friends But it's pretty fascinating to track what's happened in a month. And,

52:25

it's been fun to go back super, like, years ago to see what was happening in my life, but it's also interesting to be, like, Okay. Look at all the photos from the month. What happened in the month? What can I understand about myself? And then what do I wanna have upcoming in this in for me, January? What do you but I think that's been one So what I'll what I'll do to reveal in that email? I'm gonna copy that. So you you have photos. So I'll just tell you. So let me

it's been fun to go back super, like, years ago to see what was happening in my life, but it's also interesting to be, like, Okay. Look at all the photos from the month. What happened in the month? What can I understand about myself? And then what do I wanna have upcoming in this in for me, January? What do you but I think that's been one So what I'll what I'll do to reveal in that email? I'm gonna copy that. So you you have photos. So I'll just tell you. So let me

52:44

so I don't share my photos, but basically what I'll do is I'll pull up my photos.

so I don't share my photos, but basically what I'll do is I'll pull up my photos.

52:49

From December,

From December,

52:50

look through December to the end. And I'm like, damn, a lot of hap a lot of stuff happened

look through December to the end. And I'm like, damn, a lot of hap a lot of stuff happened

52:54

versus what I think happened.

versus what I think happened.

52:56

I'll start the so let me just start the December one. I put December was a fucking month,

I'll start the so let me just start the December one. I put December was a fucking month,

53:01

six out of ten.

six out of ten.

53:04

It may not be my greatest, but maybe it was actually better than I think. And then I'll start the email with what are the things I said I was gonna do December and how did I do against them? So a few of them was, like, at peace with my drinking,

It may not be my greatest, but maybe it was actually better than I think. And then I'll start the email with what are the things I said I was gonna do December and how did I do against them? So a few of them was, like, at peace with my drinking,

53:16

and my

and my

53:17

I was not at peace with my drinking. I said I'd go to a niner's game, which I did.

I was not at peace with my drinking. I said I'd go to a niner's game, which I did.

53:23

Lock in my twenty twenty two bucket list, which I did. And then I'll just try to do, like, a little bit more of a string of consciousness reviewing of how the month actually went about themes,

Lock in my twenty twenty two bucket list, which I did. And then I'll just try to do, like, a little bit more of a string of consciousness reviewing of how the month actually went about themes,

53:32

work, travel,

work, travel,

53:34

family.

family.

53:34

I've tried it with categories, and I've tried also just free flowing. There's not whatever works for you, I think the important thing here is having, like, a group of people that you can send it to that don't even have to give you feedback. Like, they don't you don't need their opinion, but it's just, like, Here's my life. How's your life? And if you want opinions, you can ask. Would you ever make that public? And then also

I've tried it with categories, and I've tried also just free flowing. There's not whatever works for you, I think the important thing here is having, like, a group of people that you can send it to that don't even have to give you feedback. Like, they don't you don't need their opinion, but it's just, like, Here's my life. How's your life? And if you want opinions, you can ask. Would you ever make that public? And then also

53:51

This is way too broad to make public. It's like,

This is way too broad to make public. It's like,

53:56

such good content. I would love to, like, to read through it. I mean, I'll send you I'll send you the December one. Just don't share it, but it's just like Well, I'm just saying, like, I'm I'm picking, like, would I do that as a blog? It's pretty cool. The end of year reviews for a lot of people, the reason why I started thinking about Sayed recently, that guy, the word w p beginner guy is because he has this end of year review. And I always love reading his end of year review.

such good content. I would love to, like, to read through it. I mean, I'll send you I'll send you the December one. Just don't share it, but it's just like Well, I'm just saying, like, I'm I'm picking, like, would I do that as a blog? It's pretty cool. The end of year reviews for a lot of people, the reason why I started thinking about Sayed recently, that guy, the word w p beginner guy is because he has this end of year review. And I always love reading his end of year review.

54:18

Oh, I didn't really see him. I'll look him up.

Oh, I didn't really see him. I'll look him up.

54:21

Some of this stuff has, like, We did this like wild therapy out in Mexico on the beach, which was just like psychedelics and some of the stuff is just really sensitive.

Some of this stuff has, like, We did this like wild therapy out in Mexico on the beach, which was just like psychedelics and some of the stuff is just really sensitive.

54:32

Yeah. But I don't know if I'd wanna make it public. I'll send Let me ask about that really quick. And then we'll wrap up, but did that stuff make a difference? Just just don't doing psychedelic therapy I'll I told the story about how I almost did it one time, but I got kicked out of the group.

Yeah. But I don't know if I'd wanna make it public. I'll send Let me ask about that really quick. And then we'll wrap up, but did that stuff make a difference? Just just don't doing psychedelic therapy I'll I told the story about how I almost did it one time, but I got kicked out of the group.

54:44

Did it? Get kicked out.

Did it? Get kicked out.

54:46

This lady

This lady

54:48

used to work at Lehman Brothers.

used to work at Lehman Brothers.

54:51

She was, like, worked at the banks that, like, helped destroy America at one point. And she got mad at us for talking about money too much and, like, she was saying how, like, her medicine needs to be free for the world but was making me pay two thousand dollars.

She was, like, worked at the banks that, like, helped destroy America at one point. And she got mad at us for talking about money too much and, like, she was saying how, like, her medicine needs to be free for the world but was making me pay two thousand dollars.

55:05

And I was like, lady, you realize how, like, or how, like, hypocritical you are. Like, you're talking about, like, how capitalism ruins everything, but you're like, you worked at Lieman Brothers.

And I was like, lady, you realize how, like, or how, like, hypocritical you are. Like, you're talking about, like, how capitalism ruins everything, but you're like, you worked at Lieman Brothers.

55:13

And, like, you're making me pay you two grand to do drugs with you. Like, come on. Like, don't act like your shit don't stink. And she kicked me out of the group. So I didn't get to I didn't get to actually do it with her. You couldn't have yourself improvement.

And, like, you're making me pay you two grand to do drugs with you. Like, come on. Like, don't act like your shit don't stink. And she kicked me out of the group. So I didn't get to I didn't get to actually do it with her. You couldn't have yourself improvement.

55:24

Yeah. I didn't she didn't let me do drugs with her.

Yeah. I didn't she didn't let me do drugs with her.

55:28

I do wanna end Mitchell's mitchell is messaging me. He's like, yo, you gotta do your favorite purchases or website. Wait. But tell me really quick. Did the therapy work?

I do wanna end Mitchell's mitchell is messaging me. He's like, yo, you gotta do your favorite purchases or website. Wait. But tell me really quick. Did the therapy work?

55:35

So I've done a lot of different therapy. Like, I've done Ayahuasca, which I put her I put that article out that went viral. And if you read that article Yeah. I if I remember correctly, the takeaway was, like, it was cool. Like, it made somewhat of a difference, but, like, it wasn't that great.

So I've done a lot of different therapy. Like, I've done Ayahuasca, which I put her I put that article out that went viral. And if you read that article Yeah. I if I remember correctly, the takeaway was, like, it was cool. Like, it made somewhat of a difference, but, like, it wasn't that great.

55:49

No. It's definitely impactful. It's just intense. I mean, I think what, you know, there's a lot of different ways to eat a reese's peanut butter cup, what I always think. The it was LSD Therapy. And, I think the main theme that I took away from that specific experience well,

No. It's definitely impactful. It's just intense. I mean, I think what, you know, there's a lot of different ways to eat a reese's peanut butter cup, what I always think. The it was LSD Therapy. And, I think the main theme that I took away from that specific experience well,

56:05

theme in general for me is, like, how much should we have life be super predetermined? Like, I wanna go make this much money or I wanna go on this vacation versus how much should we just let the day, like, unfold.

theme in general for me is, like, how much should we have life be super predetermined? Like, I wanna go make this much money or I wanna go on this vacation versus how much should we just let the day, like, unfold.

56:14

And, I think that's where that was definitely a theme I was trying to just understand. I think the big theme from that specific experience is, like, how do I let more joy in my life?

And, I think that's where that was definitely a theme I was trying to just understand. I think the big theme from that specific experience is, like, how do I let more joy in my life?

56:22

Right? Like, my word of the year is smile. Like, I I used to have an intent.

Right? Like, my word of the year is smile. Like, I I used to have an intent.

56:26

Yeah. Like, to have an intent or something in the year. And for me, smile, just like, yo, just enjoy it. Right? We're all gonna die someday. Just like, enjoy the grind. Enjoy getting to chat with you today, which I'll, you know, I was, like, this is probably the highlight of my day. Have a buddy coming at six thirty, but I was like, I really wanna talk to Sam today. Like, I'm looking forward to it.

Yeah. Like, to have an intent or something in the year. And for me, smile, just like, yo, just enjoy it. Right? We're all gonna die someday. Just like, enjoy the grind. Enjoy getting to chat with you today, which I'll, you know, I was, like, this is probably the highlight of my day. Have a buddy coming at six thirty, but I was like, I really wanna talk to Sam today. Like, I'm looking forward to it.

56:42

So that was the main theme for from that experience. Mean, there's a lot of ways to learn about ourselves. I think, you know, MDMA or LSD therapy, regular therapy, journaling. There's a lot of different ways, you know, whatever is calling people at the right time. What are your, Alright. Mitchell was telling telling he also told me this or he wrote it in the thing about best stuff

So that was the main theme for from that experience. Mean, there's a lot of ways to learn about ourselves. I think, you know, MDMA or LSD therapy, regular therapy, journaling. There's a lot of different ways, you know, whatever is calling people at the right time. What are your, Alright. Mitchell was telling telling he also told me this or he wrote it in the thing about best stuff

56:59

to buy for under a hundred dollars. You and I are the same in that we buy lots of crap just because, like, we're up we're both obsessed with gadgets.

to buy for under a hundred dollars. You and I are the same in that we buy lots of crap just because, like, we're up we're both obsessed with gadgets.

57:08

By the way, you sent me over. So I told Noah's gonna go camping and he sent me over this massive tough work container with, like, all these gadgets. There was candy in there that expired in, like, two thousand and twelve.

By the way, you sent me over. So I told Noah's gonna go camping and he sent me over this massive tough work container with, like, all these gadgets. There was candy in there that expired in, like, two thousand and twelve.

57:20

Like, I went camping. Any of the gadgets in there? I went, yeah, I went camping, and I used her lantern, and I used, like, one of the flashlights and a headlamp.

Like, I went camping. Any of the gadgets in there? I went, yeah, I went camping, and I used her lantern, and I used, like, one of the flashlights and a headlamp.

57:27

And, I saw I I found some Swedish fish or something like that, but it, like, expired, like, years ago. Oh, I'm more of a sour kid guy now. That's what it was. Sorry. It was sour patch kids. It was it was, like, it was, I mean, it was that type of candy. Yeah.

And, I saw I I found some Swedish fish or something like that, but it, like, expired, like, years ago. Oh, I'm more of a sour kid guy now. That's what it was. Sorry. It was sour patch kids. It was it was, like, it was, I mean, it was that type of candy. Yeah.

57:43

Different perch I I don't know. Let's tryna pull up some of the different things that I've bought that I'm like, man, I like these. I use them a lot.

Different perch I I don't know. Let's tryna pull up some of the different things that I've bought that I'm like, man, I like these. I use them a lot.

57:48

Let's do the cold plunge though. The cold plunge I didn't buy it. I was gifted it. It was expensive as shit. It was like five grand.

Let's do the cold plunge though. The cold plunge I didn't buy it. I was gifted it. It was expensive as shit. It was like five grand.

57:56

But in my opinion, if you wanna be cold, it it would it's a pretty cool gadget.

But in my opinion, if you wanna be cold, it it would it's a pretty cool gadget.

58:02

I like it. I just I guess the question is at, like, I think retail is five k. I pay so this I think you'll appreciate this. I hit them up and I said, hey, a social media influencer, which I find ironic. I I I I say that as a mockery. I didn't actually say that. I was like, hey, I mentioned your product. Can I actually just pay cost and then I'll promote it because I figure, like, I wanna support them as a business? So I think for people out there that wanna get free crap, like, just pay cost. You get it a lot cheaper and you can promote it if you like it. That's good.

I like it. I just I guess the question is at, like, I think retail is five k. I pay so this I think you'll appreciate this. I hit them up and I said, hey, a social media influencer, which I find ironic. I I I I say that as a mockery. I didn't actually say that. I was like, hey, I mentioned your product. Can I actually just pay cost and then I'll promote it because I figure, like, I wanna support them as a business? So I think for people out there that wanna get free crap, like, just pay cost. You get it a lot cheaper and you can promote it if you like it. That's good.

58:30

I like it, but I don't know. Is it worth three k?

I like it, but I don't know. Is it worth three k?

58:33

Probably not. I like my I've been using the bathtub and the hot tub a lot more often. Oh, dude,

Probably not. I like my I've been using the bathtub and the hot tub a lot more often. Oh, dude,

58:41

here's the thing that I think people are sleeping on. Some people are using it. Have you used Apple air tax? I just got one. They're pretty great. Dude, they're, like, secretly amazing. Like, I throw it in my luggage. And in my backpack, so if it ever gets lost in, like, travel or someone ever jacks my backpack,

here's the thing that I think people are sleeping on. Some people are using it. Have you used Apple air tax? I just got one. They're pretty great. Dude, they're, like, secretly amazing. Like, I throw it in my luggage. And in my backpack, so if it ever gets lost in, like, travel or someone ever jacks my backpack,

58:56

there's, like, a little secret tag in there. Dude, I've been using tiles for years.

there's, like, a little secret tag in there. Dude, I've been using tiles for years.

59:00

But the tiles are only okay. The air tags are What's the difference? I never use those. Just the interface and how loud the beep is.

But the tiles are only okay. The air tags are What's the difference? I never use those. Just the interface and how loud the beep is.

59:09

Oh, that's it. Yeah. Just the just those two things.

Oh, that's it. Yeah. Just the just those two things.

59:13

They're pretty dude, you can actually, I haven't messed with three d printers too much, but tie in he puts out a dude, Tynin's gear list. If you don't check out Tynin dot com's gear list, definitely one of the top gear lists ever. Like, in terms of, like, the

They're pretty dude, you can actually, I haven't messed with three d printers too much, but tie in he puts out a dude, Tynin's gear list. If you don't check out Tynin dot com's gear list, definitely one of the top gear lists ever. Like, in terms of, like, the

59:25

t y n a n dot com.

t y n a n dot com.

59:28

So his gear list is awesome. He has, like, a lot of USB stuff and, like, what's the smallest charger to be using.

So his gear list is awesome. He has, like, a lot of USB stuff and, like, what's the smallest charger to be using.

59:35

But he what you can do, which is crazy. On Etsy, this is a really neat hack. You can buy, a three d printed thing where you can put an Apple air tag and then secretly attach it to any of your bikes. So if you're a biker, for, like, fifteen bucks, you can buy a secret thing that it attaches to your water bottle and no one will ever know it's there. So you have a tracker on any of your bike. Oh, that's sick. But does the air tag so the air tag only work so if it's in within Bluetooth of an iPhone?

But he what you can do, which is crazy. On Etsy, this is a really neat hack. You can buy, a three d printed thing where you can put an Apple air tag and then secretly attach it to any of your bikes. So if you're a biker, for, like, fifteen bucks, you can buy a secret thing that it attaches to your water bottle and no one will ever know it's there. So you have a tracker on any of your bike. Oh, that's sick. But does the air tag so the air tag only work so if it's in within Bluetooth of an iPhone?

01:00:00

Of any iPhone. That I think that's where there's a little bit of, like, controversy, but it's any Apple device. That's crazy. Alright. Think internet connection or Bluetooth mesh connection? I thought it was Bluetooth.

Of any iPhone. That I think that's where there's a little bit of, like, controversy, but it's any Apple device. That's crazy. Alright. Think internet connection or Bluetooth mesh connection? I thought it was Bluetooth.

01:00:12

Which is kinda, like, fucked up if you think about it. Blunkers. Right?

Which is kinda, like, fucked up if you think about it. Blunkers. Right?

01:00:19

Well, I mean, there's these stories where, like, someone put it on someone's car and they're tracking him home. I think that's obviously, like, that's messed up.

Well, I mean, there's these stories where, like, someone put it on someone's car and they're tracking him home. I think that's obviously, like, that's messed up.

01:00:27

But I think just the technically, like, it's just a fun tool to start playing with and just start experimenting with. Alright. So what else have you gotten? Dude, do you know what I've gotten really into? T.

But I think just the technically, like, it's just a fun tool to start playing with and just start experimenting with. Alright. So what else have you gotten? Dude, do you know what I've gotten really into? T.

01:00:36

Why? I'm like, I don't know, man. I've been into, like, Chinese tea.

Why? I'm like, I don't know, man. I've been into, like, Chinese tea.

01:00:41

So I bought,

So I bought,

01:00:43

a snow peak bottle

a snow peak bottle

01:00:45

It's called Snowpeek as the brand. It's, like, super,

It's called Snowpeek as the brand. It's, like, super,

01:00:47

good for, like, travel and stuff. And then I buy, it's called a guy WAN, can't believe I'm talking about this publicly. I don't know. Just so nerdy. It's like what creepy white dudes do.

good for, like, travel and stuff. And then I buy, it's called a guy WAN, can't believe I'm talking about this publicly. I don't know. Just so nerdy. It's like what creepy white dudes do.

01:00:58

I mean, you all have that. These guy wands, you have, like, a little Chinese tea ceremony, and it's really inexpensive. You can go to Ally Express, buy it for, like, ten bucks.

I mean, you all have that. These guy wands, you have, like, a little Chinese tea ceremony, and it's really inexpensive. You can go to Ally Express, buy it for, like, ten bucks.

01:01:06

And I bought a a travel one, actually. So you I have one for home, which you can buy in Ally Express for, like, literally ten bucks. Or from Keith Titanium,

And I bought a a travel one, actually. So you I have one for home, which you can buy in Ally Express for, like, literally ten bucks. Or from Keith Titanium,

01:01:13

you can buy a guy one that's for camping. That's, like, two hundred bucks.

you can buy a guy one that's for camping. That's, like, two hundred bucks.

01:01:16

So when I travel, I'll bring a tee around, and I get it from this place in the Bay Area called old ways t.

So when I travel, I'll bring a tee around, and I get it from this place in the Bay Area called old ways t.

01:01:22

Is it, well, yeah, old ways t dot com. That has definitely been something I'm, way more hyped on And I I've definitely been drinking a a craft ton warranty this year.

Is it, well, yeah, old ways t dot com. That has definitely been something I'm, way more hyped on And I I've definitely been drinking a a craft ton warranty this year.

01:01:31

A a good thing that I bought recently, which I'm almost positive you have as well. What brand chair do you have?

A a good thing that I bought recently, which I'm almost positive you have as well. What brand chair do you have?

01:01:37

I think this is an autonomous. Same. We have the exact same one. So,

I think this is an autonomous. Same. We have the exact same one. So,

01:01:42

so, basically, these chairs that I was looking at They're like fifteen hundred dollars. Like, a fancy chair. Like, I think really? An Aaron, I think it's called.

so, basically, these chairs that I was looking at They're like fifteen hundred dollars. Like, a fancy chair. Like, I think really? An Aaron, I think it's called.

01:01:51

It's like twelve hundred to two gs.

It's like twelve hundred to two gs.

01:01:53

They're really expensive.

They're really expensive.

01:01:55

And so autonomous is a new startup that's making chairs and desk supplies, and it's basically as good, I think, as the really fancy one, but, like, three hundred fifty bucks.

And so autonomous is a new startup that's making chairs and desk supplies, and it's basically as good, I think, as the really fancy one, but, like, three hundred fifty bucks.

01:02:04

Yeah. These are definitely affordable. One thing I'm one thought I've had, Sam, is like, what if you bought in your life that you're like, Man, this is luxurious.

Yeah. These are definitely affordable. One thing I'm one thought I've had, Sam, is like, what if you bought in your life that you're like, Man, this is luxurious.

01:02:12

I was trying to think of things that I'm, like, like, I bought this Levi's jacket because it's getting cold in Austin. It's got the little fur. It wasn't eighty nine dollars.

I was trying to think of things that I'm, like, like, I bought this Levi's jacket because it's getting cold in Austin. It's got the little fur. It wasn't eighty nine dollars.

01:02:20

And I probably looked for a coupon. And I'm like, yo, this is like I look like a cowboy, like a real cowboy. This is obviously kind of a joke.

And I probably looked for a coupon. And I'm like, yo, this is like I look like a cowboy, like a real cowboy. This is obviously kind of a joke.

01:02:27

And so I was just trying to think, like, what are other items am I I'm like, man, I can't believe how rich I am, even though it's not that expensive. And definitely that jacket is an example. Dude, amazon oh, you have these

And so I was just trying to think, like, what are other items am I I'm like, man, I can't believe how rich I am, even though it's not that expensive. And definitely that jacket is an example. Dude, amazon oh, you have these

01:02:36

Amazon basic moccasins I got those because of you, actually. Yeah. They're sick. Dude,

Amazon basic moccasins I got those because of you, actually. Yeah. They're sick. Dude,

01:02:40

those are twenty bucks. I'm like, I walk around my house. I'm like, who's the king? Who's the king?

those are twenty bucks. I'm like, I walk around my house. I'm like, who's the king? Who's the king?

01:02:45

I love that.

I love that.

01:02:47

One thing that we do at my house is we do Costco socks and we'll buy, like, fifty

One thing that we do at my house is we do Costco socks and we'll buy, like, fifty

01:02:54

pairs

pairs

01:02:55

and just never match socks again. And then at the end of a at the end of like half the year or so, we just throw away all the the

and just never match socks again. And then at the end of a at the end of like half the year or so, we just throw away all the the

01:03:02

socks and get new ones because, like, if they wear out or if because I I hate matching socks.

socks and get new ones because, like, if they wear out or if because I I hate matching socks.

01:03:08

And so

And so

01:03:09

I hate, you know, like, it's just stupid. Why do I gotta, like, spend all this time, like, putting them in a ball together, like, just give me, like, a huge bin where they're all the same, and I'll just grab two.

I hate, you know, like, it's just stupid. Why do I gotta, like, spend all this time, like, putting them in a ball together, like, just give me, like, a huge bin where they're all the same, and I'll just grab two.

01:03:19

It's stupid. Magic socks is stupid. I'm I I I take a stand against that. And so anyway, I just don't match socks anymore. And so that's my splurge is I,

It's stupid. Magic socks is stupid. I'm I I I take a stand against that. And so anyway, I just don't match socks anymore. And so that's my splurge is I,

01:03:28

I spend, like, two hundred dollars a year and I just get fancy new socks. Also, another thing that I do that's pretty amazing is I do the same that same thing but with ex aficionado underwear.

I spend, like, two hundred dollars a year and I just get fancy new socks. Also, another thing that I do that's pretty amazing is I do the same that same thing but with ex aficionado underwear.

01:03:38

Like, you know, like, you know, like, you know, when you put underwear on and there's like a pair that's always like the last to be used because like the band is all stretched out or you just like don't like it or it's like stain or it looks ugly. Like, you're just done about it. So I just threw all those away, and I only bought one style, one color, but, like, thirty pairs. And I spent, like, five hundred dollars to do it because extrafishing out of underwear is, like, twenty to twenty five dollars a piece.

Like, you know, like, you know, like, you know, when you put underwear on and there's like a pair that's always like the last to be used because like the band is all stretched out or you just like don't like it or it's like stain or it looks ugly. Like, you're just done about it. So I just threw all those away, and I only bought one style, one color, but, like, thirty pairs. And I spent, like, five hundred dollars to do it because extrafishing out of underwear is, like, twenty to twenty five dollars a piece.

01:04:00

Did I only wear Saxx underwear? Think it's the same kinda same kinda thing, but it's got the whole little ball holder stuff. Yeah. I like those too. I like Saks. They're a good brand, and they don't stretch out as fast, but they still do wear out a little bit. I definitely feel pretty luxurious in them. Do you ever mess with lululemon socks?

Did I only wear Saxx underwear? Think it's the same kinda same kinda thing, but it's got the whole little ball holder stuff. Yeah. I like those too. I like Saks. They're a good brand, and they don't stretch out as fast, but they still do wear out a little bit. I definitely feel pretty luxurious in them. Do you ever mess with lululemon socks?

01:04:16

Yeah. I'm all about anything lululemon.

Yeah. I'm all about anything lululemon.

01:04:18

Dude, lululemon socks, like, these no show socks, because they always other all the other notes always holes in them. And I'm always just, like, frustrated about that, but the loo limit ones.

Dude, lululemon socks, like, these no show socks, because they always other all the other notes always holes in them. And I'm always just, like, frustrated about that, but the loo limit ones.

01:04:27

Home, what other stuff you bought there? You're like, yo, this is rad. And I do wanna spend at least five minutes. I know we're gonna end here.

Home, what other stuff you bought there? You're like, yo, this is rad. And I do wanna spend at least five minutes. I know we're gonna end here.

01:04:32

I wanna spend five minutes. Like, how do we grow your podcast? It's like brainstorm.

I wanna spend five minutes. Like, how do we grow your podcast? It's like brainstorm.

01:04:36

Like, I know that's something you're you're able to do. So do one or two more of these items and, like, I don't know. Well, let let me alright. Let's do that now. Let me tell you the numbers now. So in December, we did

Like, I know that's something you're you're able to do. So do one or two more of these items and, like, I don't know. Well, let let me alright. Let's do that now. Let me tell you the numbers now. So in December, we did

01:04:47

right about two million views. I think, or two million downloads, of which, like, I

right about two million views. I think, or two million downloads, of which, like, I

01:04:53

think six hundred thousand was on YouTube and the rest. So one point four million was just people going on to iTunes or Spotify.

think six hundred thousand was on YouTube and the rest. So one point four million was just people going on to iTunes or Spotify.

01:05:04

Okay. So what's your what's your current goal? Do you have a goal this year around the the the audience or podcast? Yeah.

Okay. So what's your what's your current goal? Do you have a goal this year around the the the audience or podcast? Yeah.

01:05:11

I think three three million,

I think three three million,

01:05:13

consistently getting at least three million downloads a month would put us in, like, the top, like, five business podcast in the in the country.

consistently getting at least three million downloads a month would put us in, like, the top, like, five business podcast in the in the country.

01:05:22

What what's been the biggest thing that's helped you grow it? This is like the way I'm just gonna with you? What's what's helped you get the biggest Delta new subscribers? So one of the shitty parts about podcasting is that I've done a lot of growth stuff. It's been crazy hard to grow it. And so the biggest thing that's done well is we've just invested more time and more energy into good content. So Sean and I, like, prepare.

What what's been the biggest thing that's helped you grow it? This is like the way I'm just gonna with you? What's what's helped you get the biggest Delta new subscribers? So one of the shitty parts about podcasting is that I've done a lot of growth stuff. It's been crazy hard to grow it. And so the biggest thing that's done well is we've just invested more time and more energy into good content. So Sean and I, like, prepare.

01:05:43

We research a ton

We research a ton

01:05:45

our our chemistry has gotten better. So that's just like one big category of just like improved content. The second thing that we've done that's starting to work really well is we're buying ads on other people's podcasts. And so we've learned this strategy from Jordan harbinger. Jordan harbinger has fifteen million downloads a month. Of course, he's in like a big category. It's just like culture, I think, is the category he's in. And he basically spent nine hundred thousand dollars in his first year buying ads on other people's podcasts, and that's how he got big.

our our chemistry has gotten better. So that's just like one big category of just like improved content. The second thing that we've done that's starting to work really well is we're buying ads on other people's podcasts. And so we've learned this strategy from Jordan harbinger. Jordan harbinger has fifteen million downloads a month. Of course, he's in like a big category. It's just like culture, I think, is the category he's in. And he basically spent nine hundred thousand dollars in his first year buying ads on other people's podcasts, and that's how he got big.

01:06:14

Okay.

Okay.

01:06:15

You should sponsor, okay, my my podcast. Or I'll just put you I mean, you're coming on next week for free.

You should sponsor, okay, my my podcast. Or I'll just put you I mean, you're coming on next week for free.

01:06:21

Yeah. I mean, how many downloads and episodes do you get?

Yeah. I mean, how many downloads and episodes do you get?

01:06:24

No. I think it's about ten thousand an episode. Dude, so, like, where I we're a little bit bigger than that now, but, like, getting to ten thousand is really hard.

No. I think it's about ten thousand an episode. Dude, so, like, where I we're a little bit bigger than that now, but, like, getting to ten thousand is really hard.

01:06:33

Podcasts do agree are podcasts the hardest thing you've ever tried to grow.

Podcasts do agree are podcasts the hardest thing you've ever tried to grow.

01:06:37

That's why I backed out of it. That's why I went to YouTube. Dude, it's so hard, but it's super sticky. Like every podcast that we launch is gonna get at least fifty thou every episode will get at least fifty thousand views, I think. Alright. Here's like a one simple thing that I'm I don't know why you don't do. On your I I think one of the ways to think about, one, it's always easy to get people to come from medium to medium. So sponsoring means they come from one show to the other. Super easier. How come you don't promote your podcast or newsletter on YouTube?

That's why I backed out of it. That's why I went to YouTube. Dude, it's so hard, but it's super sticky. Like every podcast that we launch is gonna get at least fifty thou every episode will get at least fifty thousand views, I think. Alright. Here's like a one simple thing that I'm I don't know why you don't do. On your I I think one of the ways to think about, one, it's always easy to get people to come from medium to medium. So sponsoring means they come from one show to the other. Super easier. How come you don't promote your podcast or newsletter on YouTube?

01:07:02

Well, not So, like, I went to hear about the newsletter, but what do you mean? The podcast? Well, no. No. No. No. No. No. No. So think about it as like a gateway drug. So

Well, not So, like, I went to hear about the newsletter, but what do you mean? The podcast? Well, no. No. No. No. No. No. No. So think about it as like a gateway drug. So

01:07:09

someone on another podcast is highly likely to go to a different podcast because you already know that their behavior wise down. So sponsoring podcasts is a great one. Getting on other people's shows is a great one. But you're getting, like, you had a video recently where you got,

someone on another podcast is highly likely to go to a different podcast because you already know that their behavior wise down. So sponsoring podcasts is a great one. Getting on other people's shows is a great one. But you're getting, like, you had a video recently where you got,

01:07:22

Howard retired over twenty million by age thirty one had a has a hundred forty thousand views

Howard retired over twenty million by age thirty one had a has a hundred forty thousand views

01:07:27

But in the description, there's nothing that says check out my newsletter or my podcast.

But in the description, there's nothing that says check out my newsletter or my podcast.

01:07:32

Yeah. That's stupid. We should do. You're right. That's low hanging fruit that we should have solved for. I would think that's a pretty easy one. And then,

Yeah. That's stupid. We should do. You're right. That's low hanging fruit that we should have solved for. I would think that's a pretty easy one. And then,

01:07:40

on your about page on YouTube, you don't link to the podcast.

on your about page on YouTube, you don't link to the podcast.

01:07:43

Really?

Really?

01:07:44

Are you sure? Yeah. It says website. Well, it says website. Where does that go?

Are you sure? Yeah. It says website. Well, it says website. Where does that go?

01:07:50

Yeah. I mean, I guess that's okay. It says website, Twitter, Instagram, Facebook. I might wanna actually just put link for podcasts.

Yeah. I mean, I guess that's okay. It says website, Twitter, Instagram, Facebook. I might wanna actually just put link for podcasts.

01:07:55

I would also consider I mean, this might be more of a stretch, but I would consider, do you strategically try to really intentionally grow YouTube and or TikTok pick one of those probably YouTube. And then really think of that as a way to get people into your newsletter, which is, like, the first step to getting them onto your podcast. No. It's been the other way around.

I would also consider I mean, this might be more of a stretch, but I would consider, do you strategically try to really intentionally grow YouTube and or TikTok pick one of those probably YouTube. And then really think of that as a way to get people into your newsletter, which is, like, the first step to getting them onto your podcast. No. It's been the other way around.

01:08:11

Like, lately, we've been going with my first million has become, like, almost its own brand. I think. Yeah. Here's what I think's gonna happen.

Like, lately, we've been going with my first million has become, like, almost its own brand. I think. Yeah. Here's what I think's gonna happen.

01:08:18

I think in the future, like, in within one to three years,

I think in the future, like, in within one to three years,

01:08:22

me and Sean and HubSpot, I think what we're gonna do is sell podcasts or do some type of licensing deal? There's like no reason for me to think this other than this is just like a great prediction.

me and Sean and HubSpot, I think what we're gonna do is sell podcasts or do some type of licensing deal? There's like no reason for me to think this other than this is just like a great prediction.

01:08:32

I think that we're gonna do some type of crazy there's a world where we would do a crazy licensing deal. I'm how does that's a public company? So I'm not actually just so everyone knows, I'm just fucking guessing. Like, I'm not this is not based on anything.

I think that we're gonna do some type of crazy there's a world where we would do a crazy licensing deal. I'm how does that's a public company? So I'm not actually just so everyone knows, I'm just fucking guessing. Like, I'm not this is not based on anything.

01:08:44

Hubspot maybe would do a thing where in three or five years we do some type of licensing deal with like Spotify or whatever, you know, kinda like to call her daddy

Hubspot maybe would do a thing where in three or five years we do some type of licensing deal with like Spotify or whatever, you know, kinda like to call her daddy

01:08:53

podcast. Did you know what that podcast is? CallerDaddy? Yeah. So they did a licensing deal for sixty million dollars over three years.

podcast. Did you know what that podcast is? CallerDaddy? Yeah. So they did a licensing deal for sixty million dollars over three years.

01:09:00

And I think there's a world where we would do that, with like Spotify

And I think there's a world where we would do that, with like Spotify

01:09:04

or, one of the other big public platforms.

or, one of the other big public platforms.

01:09:08

And I think that's I like that as a creative at home, but, hon, why did you say getting people to,

And I think that's I like that as a creative at home, but, hon, why did you say getting people to,

01:09:13

come on to your to, to, like, grow the YouTube channel or TikTok is not worth it?

come on to your to, to, like, grow the YouTube channel or TikTok is not worth it?

01:09:18

Or not as important. You were like, yeah, it's not good. Like, what do you mean there? I

Or not as important. You were like, yeah, it's not good. Like, what do you mean there? I

01:09:23

well, what we have found is that

well, what we have found is that

01:09:26

I think it's better to grow to send people straight to the podcast because if they if they click subscribe, then they're notified whenever there's a

I think it's better to grow to send people straight to the podcast because if they if they click subscribe, then they're notified whenever there's a

01:09:34

They're they're notified whenever there's a new episode.

They're they're notified whenever there's a new episode.

01:09:38

You know what I mean?

You know what I mean?

01:09:40

No. Yeah. But don't you think, like, the amount of people available on the YouTube that are like, hey, I wanna hear more about this than come up. I mean, think about how much, like, Joe Rogin got found because of YouTube. Well, and the second answer to that is, I mean, we're trying. It's fucking hard if we're trying. I'm like the the efforts if you look at our YouTube page, look at our videos, like,

No. Yeah. But don't you think, like, the amount of people available on the YouTube that are like, hey, I wanna hear more about this than come up. I mean, think about how much, like, Joe Rogin got found because of YouTube. Well, and the second answer to that is, I mean, we're trying. It's fucking hard if we're trying. I'm like the the efforts if you look at our YouTube page, look at our videos, like,

01:09:58

the efforts there, like, they just don't get that many views all the time. It just is taking a long time. I mean, how many views look at our YouTube? How do you think it's going? My opinion is Do you want recommendations? Yeah. I would say it's going okay

the efforts there, like, they just don't get that many views all the time. It just is taking a long time. I mean, how many views look at our YouTube? How do you think it's going? My opinion is Do you want recommendations? Yeah. I would say it's going okay

01:10:11

at best.

at best.

01:10:12

Okay. So I think what you what you're doing is you're uploading podcast to YouTube, you're not actually creating content that people watch on YouTube.

Okay. So I think what you what you're doing is you're uploading podcast to YouTube, you're not actually creating content that people watch on YouTube.

01:10:18

Right? So if you look at at at our channel, like YouTube, okay, Dork,

Right? So if you look at at at our channel, like YouTube, okay, Dork,

01:10:22

The content is, like, made for YouTube. So the two things that I would I would tell your team, here's what I would recommend you to do. Over the next, like, three months, look at your CTR.

The content is, like, made for YouTube. So the two things that I would I would tell your team, here's what I would recommend you to do. Over the next, like, three months, look at your CTR.

01:10:31

Like, the click through rate of all these different videos, and that'll basically show you if you're picking the right topics. And then I as well, your thumbnail What's the baseline?

Like, the click through rate of all these different videos, and that'll basically show you if you're picking the right topics. And then I as well, your thumbnail What's the baseline?

01:10:38

If you can hit a five percent CTR, you're you're doing very well. You're doing very, very well. So, like, would you say three to five is decent?

If you can hit a five percent CTR, you're you're doing very well. You're doing very, very well. So, like, would you say three to five is decent?

01:10:47

I mean, three is decent. I think you wanna get to five. You wanna be, like, hitting a really high number. So, like, our recent, like, awesome videos are hitting five.

I mean, three is decent. I think you wanna get to five. You wanna be, like, hitting a really high number. So, like, our recent, like, awesome videos are hitting five.

01:10:56

So I would aim I would basically just start tracking your CTR or you click through it on these things. And the second thing you wanna be this is just the the start with this stuff is that I think this is a way of explaining the pie that people find out about you. And then they're like, oh, in your description about page, go to the newsletter, go to the podcast, which I would just update your top ten videos here. You don't need to do all of them, but do them moving forward. The second thing is your your average view duration.

So I would aim I would basically just start tracking your CTR or you click through it on these things. And the second thing you wanna be this is just the the start with this stuff is that I think this is a way of explaining the pie that people find out about you. And then they're like, oh, in your description about page, go to the newsletter, go to the podcast, which I would just update your top ten videos here. You don't need to do all of them, but do them moving forward. The second thing is your your average view duration.

01:11:17

So the the Hassan and Osh one had it's a two hour video. There's a reason it got twenty six thousand views. It's because it's long as hell, and I'm guessing your average reiteration was, like, twenty minutes. How many does that have? Twenty thousand?

So the the Hassan and Osh one had it's a two hour video. There's a reason it got twenty six thousand views. It's because it's long as hell, and I'm guessing your average reiteration was, like, twenty minutes. How many does that have? Twenty thousand?

01:11:27

Twenty six thousand. Wow.

Twenty six thousand. Wow.

01:11:29

Where, you know, the serial killer got busted through twenty three in one. I don't know how that's relevant to people making a million. It's not. Put that on your own channel.

Where, you know, the serial killer got busted through twenty three in one. I don't know how that's relevant to people making a million. It's not. Put that on your own channel.

01:11:38

Hello? Come on. Couldn't blame me for all this stuff? I've

Hello? Come on. Couldn't blame me for all this stuff? I've

01:11:41

you're who's in charge?

you're who's in charge?

01:11:43

I don't know anymore.

I don't know anymore.

01:11:45

We well, anyways, I think the second thing is just look at your average view duration. Do the same thing. Just look at a line graph. So, like, how are we trending? And and don't worry about super optimizing. Just worry. Like, each month or so, can we try to get both those numbers moving in a in a upward direction?

We well, anyways, I think the second thing is just look at your average view duration. Do the same thing. Just look at a line graph. So, like, how are we trending? And and don't worry about super optimizing. Just worry. Like, each month or so, can we try to get both those numbers moving in a in a upward direction?

01:11:58

Any other thing you're able to do that? What's that? Anything else we should do?

Any other thing you're able to do that? What's that? Anything else we should do?

01:12:02

I mean, your your thumbnails aren't really

I mean, your your thumbnails aren't really

01:12:05

how many Dude, I'm pretty sure we're using your thumbnail guy.

how many Dude, I'm pretty sure we're using your thumbnail guy.

01:12:09

Yeah. It might be the thumbnail guy, but you're, like, much are you actually spending to make a great thumbnail? So, like, every one of our thumbnails now, we go and do custom photos. So at four thirty, I'm literally it's the third time going out with a photographer to take a thumbnail for the same video. Dude, that's so much work, isn't it? Isn't that crazy? There's so much work to make it like a a YouTube video. I just dismissed it as like, oh, you're just fucking around. It's so much more work than I thought

Yeah. It might be the thumbnail guy, but you're, like, much are you actually spending to make a great thumbnail? So, like, every one of our thumbnails now, we go and do custom photos. So at four thirty, I'm literally it's the third time going out with a photographer to take a thumbnail for the same video. Dude, that's so much work, isn't it? Isn't that crazy? There's so much work to make it like a a YouTube video. I just dismissed it as like, oh, you're just fucking around. It's so much more work than I thought

01:12:33

Yeah. To be good. I mean, I don't know. I'm not gonna say some cliche shit. Anything great is worth do you feel like an idiot though on the side of the street doing this face where you're like hands on your head and you're like freaking out about the two thousand twenty two stock market? No. It's gonna go down. Well, I think I mean, the other thing with no. It's honestly enjoyable, and I find it kind of like a science. It's like a game where, like, it it's a game where you invent a science. Like, how do I win this game?

Yeah. To be good. I mean, I don't know. I'm not gonna say some cliche shit. Anything great is worth do you feel like an idiot though on the side of the street doing this face where you're like hands on your head and you're like freaking out about the two thousand twenty two stock market? No. It's gonna go down. Well, I think I mean, the other thing with no. It's honestly enjoyable, and I find it kind of like a science. It's like a game where, like, it it's a game where you invent a science. Like, how do I win this game?

01:12:54

Doing that, it gives me an advantage. So, yeah, hell yeah, I wanna do it. And I find it enjoyable.

Doing that, it gives me an advantage. So, yeah, hell yeah, I wanna do it. And I find it enjoyable.

01:12:58

I think, you know, topics. You should also just kinda consider the topics you're putting out on YouTube. Like, How much do authors make?

I think, you know, topics. You should also just kinda consider the topics you're putting out on YouTube. Like, How much do authors make?

01:13:05

It's not something that I think people are really, like, gonna immediately stop and drop everything to watch, but, like, Salon billionaires,

It's not something that I think people are really, like, gonna immediately stop and drop everything to watch, but, like, Salon billionaires,

01:13:12

Right now crypto and NFT and stuff like that, how to get rich is is always popular on YouTube. But dude, we're not making position specific content. We're just, like, whenever we talk, we're just gonna chop we just chop shit up. So, like, it what we could do is, like, have pre planned topics that we think would go get popular on YouTube. It's just a little bit harder to do that naturally in a conversation, but I think we can do it.

Right now crypto and NFT and stuff like that, how to get rich is is always popular on YouTube. But dude, we're not making position specific content. We're just, like, whenever we talk, we're just gonna chop we just chop shit up. So, like, it what we could do is, like, have pre planned topics that we think would go get popular on YouTube. It's just a little bit harder to do that naturally in a conversation, but I think we can do it.

01:13:34

But, yeah, our goal, like, I'm predicting the future. We're gonna get to like the three million range by the end of the year. And once there,

But, yeah, our goal, like, I'm predicting the future. We're gonna get to like the three million range by the end of the year. And once there,

01:13:42

I I think we're gonna be end up being like one of the big I think we'll be like in the Dave Ramsey Tim Ferris category inside the next year and a half.

I I think we're gonna be end up being like one of the big I think we'll be like in the Dave Ramsey Tim Ferris category inside the next year and a half.

01:13:50

Here's it. Oh, yeah. We we can end it. One thing I find fascinating is there's people who are huge on YouTube that no one knows, but a lot of people know who Tim Ferris is. Got something that I've just been reflecting on. What does that mean? Well, he's been in the game forever, and he also entered the game when the world was smaller. So, like, in the niche of, like, tech and startups, there and and this whole, like, make money online thing, there weren't that many people on it. And there weren't that many people who were famous for it. And he was definitely one of the first that was famous for it. Do you know what I mean?

Here's it. Oh, yeah. We we can end it. One thing I find fascinating is there's people who are huge on YouTube that no one knows, but a lot of people know who Tim Ferris is. Got something that I've just been reflecting on. What does that mean? Well, he's been in the game forever, and he also entered the game when the world was smaller. So, like, in the niche of, like, tech and startups, there and and this whole, like, make money online thing, there weren't that many people on it. And there weren't that many people who were famous for it. And he was definitely one of the first that was famous for it. Do you know what I mean?

01:14:19

Yeah. I mean, yeah, that's a it's a world of good spirits. It's also getting known here niche. Like, I have friend who's popular in the spearfishing category. How popular? I think I what's that? He's got, like, few hundred thousand followers on TikTok. He's got a full time business now. It's called

Yeah. I mean, yeah, that's a it's a world of good spirits. It's also getting known here niche. Like, I have friend who's popular in the spearfishing category. How popular? I think I what's that? He's got, like, few hundred thousand followers on TikTok. He's got a full time business now. It's called

01:14:31

sick. Cast,

sick. Cast,

01:14:33

cast. It's called cock groupon for nerds. I wanna be a spearfish influencer. This guy's cool as shit, man. If you ever wanna go spearfishing, but I think what fasting to me about him is, like, he's on TikTok. He just does this, you know, you talked about this in the beginning where you documented your house. He likes

cast. It's called cock groupon for nerds. I wanna be a spearfish influencer. This guy's cool as shit, man. If you ever wanna go spearfishing, but I think what fasting to me about him is, like, he's on TikTok. He just does this, you know, you talked about this in the beginning where you documented your house. He likes

01:14:48

It's spearfishing, and he likes fishing. And so he just started videoing it, put it on TikTok. Got, like, you think he's how many followers do you have on TikTok in YouTube? I think he's got, like, two hundred thousand cast in spirit, two hundred and eighty nine two hundred eighty five thousand followers.

It's spearfishing, and he likes fishing. And so he just started videoing it, put it on TikTok. Got, like, you think he's how many followers do you have on TikTok in YouTube? I think he's got, like, two hundred thousand cast in spirit, two hundred and eighty nine two hundred eighty five thousand followers.

01:15:01

He texted him yesterday. I wanna see his revenue, but he's got know, not a seven figure, but a pretty healthy business selling spearfishing gear now.

He texted him yesterday. I wanna see his revenue, but he's got know, not a seven figure, but a pretty healthy business selling spearfishing gear now.

01:15:09

Also, I think instead of getting big at Tim where maybe people are spider, I wanna be known or I'm an expert. I got impostor syndrome. Just Do the thing you're already excited about, document that. And I think people will be shocked that they can make a lot of money doing it. Like, my brother, he has insurance claims for hospitals. Are you talking about this? No.

Also, I think instead of getting big at Tim where maybe people are spider, I wanna be known or I'm an expert. I got impostor syndrome. Just Do the thing you're already excited about, document that. And I think people will be shocked that they can make a lot of money doing it. Like, my brother, he has insurance claims for hospitals. Are you talking about this? No.

01:15:25

So when you go to the hospital, you get a bill, and the hospital has to fight with the insurance company about how much to pay. Yeah. So he reviews the bill to optimize to make sure that the insurance company pays the full amount. Okay. Because you can be like, no. They didn't need to do this procedure, they need to do this. And now he's ex and so I think one of the things is what do you have in your day job that you can make a business out of? And so He's exploring how to help individuals

So when you go to the hospital, you get a bill, and the hospital has to fight with the insurance company about how much to pay. Yeah. So he reviews the bill to optimize to make sure that the insurance company pays the full amount. Okay. Because you can be like, no. They didn't need to do this procedure, they need to do this. And now he's ex and so I think one of the things is what do you have in your day job that you can make a business out of? And so He's exploring how to help individuals

01:15:44

optimize the well, not optimize, but reduce their medical bills. So if you got a medical bill and it's like five thousand or one thousand or ten thousand, he'll review it for free, and then maybe take a cut if he's able to reduce the amount of money that That's actually a great idea. There's this company called buyer dot co.

optimize the well, not optimize, but reduce their medical bills. So if you got a medical bill and it's like five thousand or one thousand or ten thousand, he'll review it for free, and then maybe take a cut if he's able to reduce the amount of money that That's actually a great idea. There's this company called buyer dot co.

01:16:00

And

And

01:16:01

my friend started it, and it was called negotiating as a service,

my friend started it, and it was called negotiating as a service,

01:16:05

and they would negotiate anything on your behalf and take a percentage of the savings.

and they would negotiate anything on your behalf and take a percentage of the savings.

01:16:09

And the company sold to ramp. So if you go to buyer dot co, it it redirects to that web the the company you said you don't like ramp. And, it's not that I hate him. There's something to remember. And buyer, if the the guy who started it is, like, I sold out too early, but I didn't have any money, and it was, like, a cool way to make money. But, was like, I this could actually be great. I would do like a negotiating

And the company sold to ramp. So if you go to buyer dot co, it it redirects to that web the the company you said you don't like ramp. And, it's not that I hate him. There's something to remember. And buyer, if the the guy who started it is, like, I sold out too early, but I didn't have any money, and it was, like, a cool way to make money. But, was like, I this could actually be great. I would do like a negotiating

01:16:29

negotiating as a service and have, my health bill be one of the big ones. Another great company is called do not pay, and they're doing this, but for, a variety of different things. Oh, yeah. I saw them. I like do not pay.

negotiating as a service and have, my health bill be one of the big ones. Another great company is called do not pay, and they're doing this, but for, a variety of different things. Oh, yeah. I saw them. I like do not pay.

01:16:41

Yeah. Do you not pay the the robo alert? There's also like vendor dot com. Vendor's like a similar one. You give me your bills and negotiate and they just take cut or whatever they say. Dude, I love those services. I love no browser

Yeah. Do you not pay the the robo alert? There's also like vendor dot com. Vendor's like a similar one. You give me your bills and negotiate and they just take cut or whatever they say. Dude, I love those services. I love no browser

01:16:51

issues. When win, no one's down. Like QuickBooks or, not quick in, TurboTax. Mint.

issues. When win, no one's down. Like QuickBooks or, not quick in, TurboTax. Mint.

01:16:56

Yeah, turbo I mean, TurboTax is a little. It's like, oh, it's free. It's free. It's free. Guess what? If you really want it, it's paid. But they don't, but they don't take money from you. They just take a percentage of your re refund.

Yeah, turbo I mean, TurboTax is a little. It's like, oh, it's free. It's free. It's free. Guess what? If you really want it, it's paid. But they don't, but they don't take money from you. They just take a percentage of your re refund.

01:17:09

Yes. Which I like. Yeah. That's fair. So I I did wanna say though, dude, honestly, for your show, because other people out there are trying to do it. I think, obviously, you said go on other people's shows, podcasts.

Yes. Which I like. Yeah. That's fair. So I I did wanna say though, dude, honestly, for your show, because other people out there are trying to do it. I think, obviously, you said go on other people's shows, podcasts.

01:17:18

I think optimize these lower other these other platforms.

I think optimize these lower other these other platforms.

01:17:22

We're going hard on the TikTok thing. The TikTok thing definitely has worked.

We're going hard on the TikTok thing. The TikTok thing definitely has worked.

01:17:27

But has it driven people? I think ultimately it sees it helping me with my goal. Is it driving people to the podcast? Unfortunately, I have no idea. That's another shitty part about podcasts is it's hard to know what works. Because I can look at my charts and see how many downloads we have. It won't tell me how they heard about us. It's not like Google analytics where I can see like the person who bought this came from Google because they searched blank on this type of phone.

But has it driven people? I think ultimately it sees it helping me with my goal. Is it driving people to the podcast? Unfortunately, I have no idea. That's another shitty part about podcasts is it's hard to know what works. Because I can look at my charts and see how many downloads we have. It won't tell me how they heard about us. It's not like Google analytics where I can see like the person who bought this came from Google because they searched blank on this type of phone.

01:17:49

Have you done,

Have you done,

01:17:50

URL genius?

URL genius?

01:17:52

No. We've done chartable.

No. We've done chartable.

01:17:54

Is that the same thing? Well, URL genes is I think we use this on our show. Sometimes it's, app dot URL gene dot US. It's deep linking. So it'll link deeply into the podcast on Spotify. I don't know if it does iTunes as well. And then you could track, I think, how those clicks are actually looking. So you can put that on TikTok or that out on the the YouTube world.

Is that the same thing? Well, URL genes is I think we use this on our show. Sometimes it's, app dot URL gene dot US. It's deep linking. So it'll link deeply into the podcast on Spotify. I don't know if it does iTunes as well. And then you could track, I think, how those clicks are actually looking. So you can put that on TikTok or that out on the the YouTube world.

01:18:12

I didn't know about that. Alright. I'll look into that.

I didn't know about that. Alright. I'll look into that.

01:18:15

Alright, Samuel. We're gonna wrap up. I love seeing you. Dude, thanks for doing this. You look good. Dude, thanks for having me. Did how many people reached out from the last one? It got Ben messaged me. He said it got sixty five thousand or seventy thousand views.

Alright, Samuel. We're gonna wrap up. I love seeing you. Dude, thanks for doing this. You look good. Dude, thanks for having me. Did how many people reached out from the last one? It got Ben messaged me. He said it got sixty five thousand or seventy thousand views.

01:18:27

Really?

Really?

01:18:28

Yeah.

Yeah.

01:18:29

Dude, you guys were man.

Dude, you guys were man.

01:18:30

I told you the first time I ever came on your show, I had, like, an ex this girl I went on a date with was, like, I can't believe you're on the show. Yeah. He messaged me, so he got sixty five thousand views or download. Alright. I think this one thank you for having me, man. This is excellent. Alright. We'll talk a little bit.

I told you the first time I ever came on your show, I had, like, an ex this girl I went on a date with was, like, I can't believe you're on the show. Yeah. He messaged me, so he got sixty five thousand views or download. Alright. I think this one thank you for having me, man. This is excellent. Alright. We'll talk a little bit.

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