00:00
The world has changed where there's now this, like, robotic arm that's a general purpose robotic arm. So think of it like an iPhone. Right? It's a piece of hardware that you could that you could program to do any things. Right? So when when Steve Jobs came out with the iPhone, they were like, this is a iPhone. It can access the internet. It has a GPS inside, and it can make phone calls. Like, that's what it could do. And from there, you guys figure out the rest. Right? Like, initially, they didn't have the app store, but then when they did have now, all of a sudden, you get the flashlight app and then the app that turns, you know, it's like a ruler, uses the camera to, like, measure something. Then you get, like, strava. It's like, we'll use the GPS to do this thing. So it's basically, like, programmable general purpose tool. So that's what's happening with these robotic arms.
00:45
Alright. We're live, bro. What's up? Listen listen to this thing. I'm gonna tell you something. I,
00:50
you know, have been being really healthy this summer and didn't eat a lot of sugar, didn't have no sugar other than, like, fruits and fruits and vegetables and, like, just no sugar added. Today, I decided today was my planned cheat day after three months of, like, doing this, and I ate some ice cream.
01:06
I feel
01:07
miserable. Yeah. The cheat day is always underwhelming. It's always like, I'm looking forward to it. I'm planning for it. Then I start doing it. I don't even feel good while I'm eating it.
01:16
Well, it's like it's like,
01:18
when you drink, and then the next day you're hungover and you're like, why did I do that? But then you immediately do it again, like, a few days later, kinda feel like that, except instead of, like, three days, it's, like, it's ten minutes. So, like, I eat something in ten minutes later. I'm feeling horrible. I'm, like, oh, fuck it. There's still some left though. I should probably do it. Oh my god. I feel so sick. You have such an extreme personality. You you always go to these extremes.
01:39
You also I I feel like this is also why people hate,
01:43
like, fit people is because they, like, have these types of problems and normal people are just like, what are you talking about? Like, what is the big deal? Why are you doing year's a while you wake up in the middle of the night thinking about ice cream, it's like,
01:55
the way that, you know, the way that some people get annoyed
01:59
about
02:00
like, crossfitters
02:01
and, you know, like, people who love to talk about intermittent fasting. I think there's people who feel that way about us with business and money, which is just like, dude. Not everything's a business. It's okay. And I would say that if we succeed, we we need to succeed in creating people that are as annoying as crossfitters as our fans. I think that's my new goal. Yeah. You need freaks. And here, you've got you you're at a huge disadvantage. You know why. Right? It's because you are what I like to call. Normally,
02:26
stable.
02:27
You have too much emotional health,
02:30
good emotional health in order to, you know, be extreme. Like some people, I'm reading this great book about
02:36
leaders and how the guy, the author looks at a lot of, like, interesting leaders who we like, like, so for example, Avlink is one of the most written about I think the most written about American Figor ever, Winston Churchill,
02:47
a bunch of people like that. And he basically his whole theory is that during okay times,
02:52
a mentally stable leader is could be adequate, but during bad times, mentally unstable leaders typically are the best at leading because they understand, like, the ups and downs they, are kind of like crazy enough, kind of like when an entrepreneur, like, invent something or start something versus the type of person who just runs it and runs it, like, even keel. And they're like, well, you kinda need to make streams at extreme times, and it, like, analyzes history on emotionally unstable people and looks at, like, oh, they're actually the best during bad times.
03:21
Well, I think people underestimate this because in theory,
03:25
it sounds like you want somebody who is stable,
03:29
In theory, you want let's say you join a a startup or a small company, you want it to be like, oh, how do we make decisions? You know, we we talk about it as a group. We get a bunch of different perspectives. Dives, and then we sort of all chime in with what we think and we go with, you know, maybe the majority, it's like a democracy.
03:45
And actually, that shit doesn't work in startups.
03:48
It it is not the norm, and that would be the outlier if it was to work. The the norm is what they call the benevolent dictator.
03:55
So it's basically,
03:57
we agree for better or for worse. That person's the ch the captain.
04:00
They're the captain, and we're going on their ship. And either we're going down or go into the promised land, and that's how the best startups work is they pick a captain
04:09
and they just go ride or die with that person. And they say, look, for better or for worse, we need to make decisions fast. So one person's gonna always be faster than a committee. We need to be,
04:19
extremely decisive. So we can't be torn constantly by warring, you know, one group wants a, the other group wants b. We can't have that. Three
04:27
We need it to be a little bit extreme because look, we're trying to do an extreme thing here. So maybe we need an extra bit of an extreme leader. And so I think in companies,
04:37
you actually want a dictatorship.
04:39
And people don't like that. They're uncomfortable with that because that's not what you want in your country maybe, or that's not what you want in your, you know, your local city, but it is what you want in a company.
04:49
And it is what you want on any creative project. It's kind of my view. You want kind of a crazy genius who's gonna be the creative force driving the thing, and everybody get on board or get off. And, that's that's how you ran the hustle. That's how I run my companies. It is definitely the way when it comes to to creating new stuff from scratch. Yeah. And then it actually makes sense. And let me, explain how I was and you tell me if you were the same way, but If you look at, like, with a CEO, it, like, it doesn't really matter if there's a thirty percent,
05:17
not approval rating. It's just like, do the do the numbers, like, does it work? You know, for a publicly traded company. It's like, it didn't mat, unfortunately, or fortunately, the way you look at that matter if you're an asshole, did the numbers go up and did you achieve what you said you're going to achieve? And so it doesn't matter if you're employees. I mean, it matters if it becomes a retention problem, but if it's just a if you have a ten percent approval rating, but your numbers are great. It's great. If you have a ten percent approval rating and you're the president of America, well, you're you're jobless. What I mean? Like, you're not gonna win the next election. So it's just like all about appeasing to one percent. And because of that, we get used to this idea of like democracy and like you know, I don't wanna be led. This is like, you know, don't lead me. Just like, get me involved. And so I remember when I started my company, I was like, yeah, that's how I'm gonna run it. Like, look, it's this is like a merit talk see. We are all here working together, and it is that. But it is definitely more like, hey, I'm the boss. I will take input in from everyone I'm making the decision, and this is the way that we're gonna go. And it's my job to make sure that you feel inspired to be here and all this other stuff. And I remember feeling really self conscious about that. And then there'd be times where I wasn't the leader. Like, for example, when I joined Hubspot, or maybe when you and I work on this podcast, it's like, well, I'm not exactly the boss. And I actually felt a lot of security and comfort when I said, Hey, who's the boss of this project? And you just say, is this person the boss? Great. Hey, boss.
06:32
What, you know, make your decision, please. And I felt actually good about, like, being a follower. And then I realized that maybe I think my employees, when I'm the boss, like, you have to have a boss. I think. And when you are the boss, it's it's kinda cool, but also very stressful. But when you're not the boss, it's like, yeah, I'm I'm okay taking this role.
06:51
And I under recognize we need a leader, just tell me what to do.
06:54
Right. Yeah. What do they call it? One neck to choke? It's like, there needs to be one neck to choke when it comes any situation or any problem. Like, if it's, like, if I don't know who's in charge, if I don't know who's who actually makes the call, then you lose one really power powerful thing, which is accountability.
07:10
And, and and so I think that's that's really important. I think that, you're absolutely right. I don't mind whether I'm the person or I'm not the person in charge. I just like that they're is a person in charge. I want a benevolent dictatorship because that's what I've had personally seen
07:24
work best. I remember when we were, when when I was at Twitch, And we did, the first executive off-site. So it's, like, I don't know, the the the sort of, like, fifteen executive off-site. Go to whatever. Some fancy place. They have a spread of, you know, like, whatever tea and crumpets, and it's -- David busters in daily city. Yeah.
07:42
Fridays.
07:45
You go to Fridays or happy hour. Potato skins of the nuclear margarita.
07:50
Yeah. Yeah. You you need a loaded potato you you start to decide the future of the company. You gotta feel like your customers, you know. You gotta go to the Applebee's and you gotta get the nachos.
07:58
So the the the CEO and the CEO, they get up there and they say, hey, look. We we read the results from the last the last offset we did last quarter.
08:07
And it seemed like the big thing you guys wanted was you felt like the decision you're making was too top down
08:12
and you didn't have a say
08:14
And you feel felt like your ideas either weren't heard or, you know, the groups, you know,
08:19
it was it was all just sort of mandated from bum, and you just had to execute. You didn't feel empowered. So this time, we're doing it different. And they, like, spent the whole day, and it was like, what are your ideas, children? And then I've already cut rights down their ideas on sticky notes. Awesome. Let's do a color voting system. Everybody vote on your top three names. Okay. And they think
08:39
You know, so you wanna do a commercial with the Rolling Stone Sean, you know, that that that cost a million dollars. But, okay. We'll we'll take that into account.
08:48
Yeah. Who who here who here keeps writing billboards are back?
08:51
Back from where? What what is this idea about? Right? So it's like you basically and then you go through this whole day process where everybody's talking about it. And you could tell that these in a way they're interested, but they're also, like, biting their tongue a bit because they're like, look. Alright. We said we're not gonna just, like,
09:05
slam in with our opinion and just overrule everything and be like, guys, it's fucking obvious. We're doing one, two, and three. What are we talking about here? And so they didn't do that. They let everybody do their things. Great. Come up, and we leave the off-site.
09:19
Fast forward either the next quarter or the quarter after that. So three or six months later, we go for the next off-site. It's like, I'll read the feedback.
09:28
We feel like we just don't know how decisions are being made. We kinda wish that the leadership would just step in and make give us clear direction on what we're gonna do, like, Hey, we're ready. We just need some clarity from you guys. It's called the long con, man. That this is the long con.
09:41
And so they basically were like, here, we'll let you, you know, try this. And I was just, like, am I the only one in the room that just rep remembers what the last feedback was, which is the exact opposite, which is, like, it's too top down. And now it's like, are the leaders gonna be leaders or not? Like, we need clarity. Your job is to give us these decisions. Like,
10:00
we feel like you're just sitting back. And then now it's mayhem, and it's, like and so that was, like, the affirmation of something I always believed. The second part There's this, there's a skit from the Chapel show where he wants to get Oprah pregnant. So he, you know, he wants to have Oprah's baby and he gets her pregnant and goes, gotcha.
10:16
And,
10:17
like, that's how that's how I feel Emmett is just, like, say to himself after, like, three months. She's like, gotcha. You guys say And what a Chapel gotcha clip?
10:26
I'm pregnant. Are you sure, man?
10:28
Welcome, Vincent. It's yours.
10:30
That's your bitch. What?
10:33
The,
10:37
the second
10:41
thing is war time and peacetime. I think this also matters a lot. So
10:46
you want this sort of like dictatorship when it is war time. And for for start up there for a company, there's usually two war times. There's the beginning.
10:54
When you're nobody, you have no customers, no product, no direction, you have no market share, no nothing.
11:00
And then if you start to succeed, you will hopefully enter some version of peacetime where it's like the thing is working.
11:08
We don't need to every day wake up and worry about dying or killing our competitors or, like, all the stuff. Like, maybe you're working on you know, maintenance, fixing bugs, maybe you're working on,
11:19
talking to customers and making sure your support, you know, things that you kind of push by the wayside, Now there's more time to go do those things properly. You work on security. We work on server robustness, whatever it is. The same thing, but and better a little bit every time. Yeah. You don't need to go and conquer new lands. You're basically taking your existing land and saying, oh, you know, we need to fix up some things around here that we ignored during wartime rush.
11:42
But then you enter war time again inevitably, and that's when, you know, the competitive landscape changes, the, you know, a new platform gets released,
11:50
competitors emerge,
11:52
whatever.
11:53
You know, the economy changes.
11:55
And being able to shift between those two gears is pretty tough. I think very few
12:00
Leaders can
12:01
be the best wartime CEO and the best peacetime CEO.
12:05
Usually, you're one or the other. You're an amazing peacetime or amazing wartime, then you sort of stay too long during the when the when the season shifts. And so I think that's the other thing to recognize because people will always say, oh, this person's good or bad. And it's like, well, Actually, maybe they're just amazing at one season and the season has changed. And now a different type of person would actually be best for what's going on now. And so, that's the other thing about, like, you know, this dictatorship stuff that you gotta know is, like, what season are we in? If we're in wartime, I want a wartime CEO. If for a peacetime, I need a peacetime CEO, and I need to know when to shift. I always hated saying this because there's so many people who died and it was so bad for so many people. But I remember thinking, like,
12:43
Did COVID was awesome? Like, I loved
12:46
I loved being in the trenches. You know? Like, it was actually quite exciting. If it's now because I know how the story ends and things end well.
12:55
At the time, I was quite scared. But looking back, I was like, oh, I feel alive. Like, this is this is -- Yeah. -- this is what is the And, obviously, I kinda hate the war,
13:03
metaphor because, you know,
13:05
first of all, there's people who earn actually in the war. So, yeah, the true. This is a it's it's a borrowed it's a borrowed term term, and they didn't give us permission.
13:14
The second thing is,
13:16
you know, our war is fought literally at a keyboard with clicks firing left and right. And so, you know, there's a part of me that just feels very lame. It's like, yeah, I felt so alive when I was logging into Google Analytics every morning and checking out, you know, what was going on. It's like, well,
13:31
do you acknowledge that you're kind of a soft Right? Like, it's like, okay. Yeah. As long as I acknowledge that, then it's okay to continue this -- Yeah. -- this metaphor, but let's acknowledge it is a metaphor. It is not like real in any any way. But I know what you mean, which is that when these big shake ups happen or there's a downturn,
13:49
where most people's reaction is, oh, shit. Well, I'm sure you know, this is bad for me and they just go with the sheep of, like, it's bad for me. Versus a lot of other people recognize, hey, this is happening whether I like it or not.
14:00
And given that it's happening, the questions I need to ask are what opportunities does this open up for me? Where does this where what do what am I now gonna get stronger than I was otherwise weak in? What have I been neglecting that now it's time to put my focus on? Right? Like, ask yourself better questions, then you start to focus on cool. I'm gonna take market share in this area. I'm gonna I'm gonna quickly pounce on this thing that I've otherwise been neglecting now matters a lot or, hey, oh, now that everybody's comfortable with remote work and stuff, like, what that opens up this new opportunity for us and just ask better questions and you'll get better Dude, speaking of so I've got two topics here that are, like, kinda related to, like, mad men and crazy people. The first, have you ever heard of this guy named Brad
14:42
Brett Adcock?
14:44
No. Have you heard of this company called Vettery? Do you remember Vettery?
14:49
Not really lame, but no. I don't I couldn't tell you what it is. So this guy named Brett Adcock, he I just met him recently and he joined our community and I've been getting to know him. Listen to this guy's background. So he's thirty six years old. He's from Central Illinois. And in around two thousand twelve, two thousand fifteen, he started a company called Vettery. And it's nothing particularly sexy. It was just basically like a job site, and it was a little bit like hired dot com. And eventually, hired dot com tried to bully Vettery, hired dot com was also a similar business, a job board, but, like, you know, more in-depth, more technology.
15:22
And they raised north of a hundred million dollars fast forward five or six years later. Vettery ended up buying hired dot com when hired dot com went bankrupt. And so Vettery was basically a job website to help people recruit engineers raise ten million dollars eventually was acquired for a hundred and twenty ish, about a hundred hundred fifty, I think. So this guy, Brett, he's thirty six now. So back then when it was acquired, that was in, like, two thousand fifteen. So he was in his twenties.
15:46
He made load digit tens of millions of dollars. So he didn't tell me, but I would imagine in the twenty million dollar range. He but here's what he did tell me. Listen to this. He put one hundred percent of his money minus
15:58
a little bit of cash that he put down for a down payment for a house. So when I say one hundred percent, he told me he goes, I didn't own any outside equities. I owned Nothing. I had my down payment in my house and one hundred percent of the earnings that I made, which was low tens of millions, tens of millions put into the business bank account. And then he started a company called Archer. So, basically, it they make, like, these car the they some people call them flying cars. They're basically like helicopters.
16:25
Helicopters, but they kinda look like a car body.
16:28
And I was like, how did you learn about this? And he said, I learned it all on my own. I read fifty engineering books and built three generations of electric aircraft in two thousand eighteen at the University of Florida where I was doing engineering courses as an undergrad.
16:41
I had to build a lab there to have facilities big enough in two thousand eighteen. And so with owning zero public equities outside of archer, the archer stock, he he makes zero outside investments, and he and he said because he needs extreme focus. And we put all this money in archer. Archer eventually does a back. I believe they did us back, but they but they went public. So they sold, like, a billion dollars worth of these flying vehicles to United Airlines or something like that. Takes it public for three or four billion dollars. Now, the stock is, you know, like most stocks in the in the growth space. Is it doing so hot? But I still think it's a billion dollar.
17:14
Company, and his net worth skyrocket to a billion. I think now it's in the three or four hundred range and makes all this money from Archer.
17:22
And now I can't talk about his new startup, but I can't soon. He's told me he took
17:26
basically two hundred million dollars and he's put all of it into his new company.
17:33
And still, to this day, he goes, the only stock that I own is Archer.
17:39
And
17:40
my house. That's like the only outside investors, and and then now the new business.
17:44
And so I go, you know, is your wife and family okay with this? He goes, I've been doing I've been going all in and been doing this for twenty years. They're used to it now by now. And I said, well, what do you what do you think about people who say, you know, you're kinda nuts don't you square away a little bit of money while you can? And he goes, I don't care what people think. I just wanna build the future. And this guy, he's not like, one of these Elon Musk types where he's, like, hard to talk to and you, like, ask him a question. He can't he's, like, you know, so smart that he that he can't articulate it. He's, like, fairly
18:14
normal, I guess, normal quotation marks. But he's, like, easy ish to talk he's easy to talk to. He's a personal, personable charismatic and you're like, oh, you seem very reasonable. And then he says he does this stuff, and I'm like, you are insane. You're a mad man. And so really interesting guy, totally under the radar, from Illinois. He's only thirty six years
18:32
old, so I got along with him because I'm from Missouri.
18:34
Really fascinating dude.
18:36
And I'm on his Twitter. He's talking only about this thing called Polstar. Is that his new thing, or that's Pullstar is a
18:43
Pullstar is like a subsidiary or their partner with volvo, and they make really cool cars. Is that where the tweet is about? I I I don't know. Yeah. You just talk about Polstar cars the whole time. Okay.
18:54
Wow. Amazing.
18:56
So,
18:57
so that's incredible. The so they basically is it the are they actually planes? Are they what they call V toll, like, vertical,
19:02
take off and landing? The second one. So kinda, like, a helicopter ish. It looks like a helicopter.
19:08
It looks like four blades, four helicopter blades attached to, like, you know, as Honda Civic.
19:14
Right.
19:16
And why do you need this? What does this do differently than a helicopter?
19:19
I have no idea.
19:23
He'd be like, question here's the answer question, but does he ask you?
19:28
It's usually name where you're from. And then instead of, like, you know, what do you do? It's like, what other equities do you own? And, like, how much of your personal net worth are you reloading into your company. Wow. Okay. Let's focus on that. I don't even wanna know why why you've created That's no idea. Like actual helicopter does. That's what a website's for. I don't know to take cool pictures. I don't know what a plane's for. It's just like a plane. I don't know.
19:53
I mean, I'm looking at the website Oh, it's also just cool pictures of the aircraft.
19:59
Yeah.
20:00
I don't give a fuck what the widget is. He makes it it's a widget. It's it's There's just like this beautiful black woman getting into this helicopter in a dress. And I'm like, what's she doing? What's the purpose here? And then she and then the next photo is she's on, like, a sand dune in Dubai And it's like, oh, did she just fly fly to the desert? Yeah. She had, like, an appointment.
20:25
Amazing.
20:26
Yeah. She had to go somewhere. I don't know. I'm sure she's got a date.
20:29
It's a. Sorry, Brett Adcock. We did not do a justice there. On the on the on the actual thing. But, okay, so hold on. There's a a little question or a plot hole about the story. So it said that he had to he he was an undergrad in twenty eighteen said he sold this company like in twenty sixteen? No. He go back to school or he was in school. Like, he went back to school to learn how to do this stuff.
20:50
Oh my god. Even more incredible.
20:52
This guy is interesting. Right? He became an undergrad.
20:55
Yes. And he told me he goes he goes, whenever do something, I go all in. He goes, for example, I'm I I'm going all in on my latest thing. I went all in on archer. He goes, when I was starting Vettery, there was a time I took a personal loan one month because I I didn't have any money in my personal account, and we had to pay rent. And he goes, this is just what I do. And so he said he wanted to learn about electric cars or whatever these this cool shit is, and he went and learned about it at University of Florida.
21:21
Wow.
21:22
Okay. That's incredible. Speaking of people who go all in, you know,
21:27
my buddy, furcon. And he's been on the podcast. We haven't had him on a while. We bring him back on. But basically,
21:33
He was my co founder at my last startup before we we, it was called Bebo and we we sold it, to Twitch. And then Since then, he left and he was I was like, what are you gonna do? Well, you gotta say what he did before that.
21:45
Oh, before he he's got a kind of a crazy story. Before that, he was co founder of a company called Applovin that went public and is like, I don't know,
21:53
fifteen, twenty billion dollar mobile ad network, mobile gaming company.
21:57
So Like, one of the fastest growing companies ever.
22:00
Yeah. Just an incredible story. Like, they've only they only ever raised four million dollars and they took that four million dot of external capital. So they took, I think, four million from the founders and four million from,
22:10
from, like, strategic investors, and they turned that into basically, like, twenty billion equity value, which is -- And it makes insane capital efficiency. -- three billion a year in revenue. So it's like a big business.
22:21
And they, like, rotated. They were a mobile ad network. And then they went public. And when they were going public, it was like, mobile ad network, their comps were not very good because most mobile ad networks were, like, not doing very well. And even though they were like, well, our business is actually really good, but we're just gonna keep getting compared
22:34
to these low multiple other mobile ad networks. So they basically executed a pivot mid flight And we're like,
22:41
well, on our ad network, the number one advertisers
22:44
are James. That's who makes the most money on our ad network. That's who pays the most money on our ad network is mobile games. So they're like, why don't we just build mobile games and buy mobile gaming studios? And so they built up this mobile gaming arm
22:55
that
22:56
I think does over a billion dollars a year in revenue. I think they did two billion on just the It's like the Amazon basic of games.
23:03
Yeah. Exactly. So they started buying up these little partnering, buying up studios,
23:08
and and building their own studio in house, and then they would just use
23:11
their existing reach and their ad network to, like, grow their own games.
23:15
And, insane. And then they got valued at much higher because they had like a different story than just we're a mobile ad network, and that's it. So anyways, has been doing crazy shit, but he's been going all in since he was very, very young. So when he was fifteen, he worked at a dot com,
23:29
during the, like, dot com boom. Like his dad was like, hey,
23:33
I met this guy. They raised, like, on November dot com. He's like, this guy raised fifty million dollars on a PowerPoint. He needs somebody to build his website. He doesn't know how. You know how to build websites. Like, don't you go work over there? So at fifteen, he's working at a dot com. Then he starts his own ecomm site that's like selling,
23:49
like, cool, like, mods for your computer. You know, people, like, trick out their cars with, like, rims and stuff. Yeah. Yeah. Yeah. He was doing that for, like, your gaming computer or something like that. You can have, like, a see through case with, like, blue liquid going through it or stuff like that. And
24:02
he goes to San Jose state, so not like a fancy school,
24:06
freshman year. He's like And is he an immigrant? Isn't it? Is he from
24:09
Well, he yeah. His family's they're pakistani, but they his they've lived. He grew up at the Bay Area. So he grew up at the border. That's part of the the magic because, like, his dad worked, I think, at IBM and, like, when he was, like, five years old, his dad would bring home, like, the the early computer or the early printer, it'd be like, let's assemble this together. So that's what he learned how to do shit. So,
24:27
so anyways, he's freshman freshman year at San Jose State. He's like, Dude, I just keep leaving the classroom to take calls because, like, you know, we're out of inventory or whatever.
24:36
And so he just quits San Jose state. He goes all in on the e com thing. He figures out one hack with the ecomm thing, which is, like,
24:42
back then, I think on Google or Yahoo or somewhere where people were searching for stuff, You could just sort my cheapest. So he just wrote a bot that would always price one like, their their main, like, high selling skew, one cent
24:55
lower than whatever the cheapest price was. And it was like his lost leader, and it would always bring somebody to the to the site. And that's what he that's when he decided to quit school was he was in a class and there were describing what a lost leader is. He's like, oh, that's the shit I'm doing with my, like, well, I'm I'm, like, I'm, like, selling this stuff at a loss to get traffic. He's like, don't need to be here. I'm learning this shit, like, in the real world. So he just left and just, like, I dropped out. And then he's, like, whatever goes on. He spends a couple years playing poker as well. Like, you know, a bunch of different crazy stuff comes back starts doing startups.
25:25
And now, and so after we saw and after App Levin goes public, the guy never needs to work again. He's got all the money in the world.
25:32
And
25:33
I'm like, so what are you gonna do? And he's like, he's like, I wanna,
25:38
like, I said, I'm gonna buy a big space
25:40
And, basically, it's like, he's creating his heaven on earth, which Did did he buy it at space, or did he rent it? It looks beautiful. He he's renting that one, but he was looking at buying before. Then when COVID started happening, he's I'm just gonna lease these. They're all, like, dirt cheap leases now. And, like, I don't know who got this sick place over on the presidio.
25:56
Yeah. So he's in Fort Mason. He's got, like, I don't know, maybe ten thousand, twenty thousand, twenty five thousand square feet or something like that. It's crazy. And he basically created his heaven on earth, which I've come to realize is, like,
26:07
I that's actually what I respect the most. It's like I don't respect because people will be like, oh, on one hand, you guys go all in on Elon or Brett Adcock. These guys all in. Is that what you love? But she also love this guy. He's got this amazing lifestyle
26:21
and works four hours a month. They're the same thing. They're the same thing. They're creating their heaven on earth. And I think that is the the my best description of what I admire and what I wanna do is create my own little heaven on which takes two minutes. I don't even like the description. I say they're taking the world and they're just bending it over their leg to how the shape that they want it to be. You know what I mean? They're just They're just spanking their they're spanking the world. Yeah. There's a there are dominatrix
26:46
and the
26:48
and the earth is their, is the recipient. No. They're just, like, making the world. It because that's what it feels like. It feels like they're forcing things. They're forcing They see it industry in the same And it's Billy, go get my belt. And then they bend the industry over and they spank it. Yeah. Exactly.
27:07
That's it. Billy go get my belt. That's another one. So
27:11
so he's also an all in kinda guy because he he basically immediately created, like, a lot of work for himself. He rented out the space. He puts forty. There's I went there to visit. There's forty people working in there. I'm like, who are all these This is, like, a bunch of young brown dudes. Like, who are all these Indian dudes everywhere? What are the But I invested in one of them because they're just part of his thing. I was, like, for Connor, these guys was legit, and he, like, told me this huge explanation. I was, like, for, Connor, Alright. So just say yes or no. And I and I have to say less.
27:40
Yeah. I actually wanna just invest in the index because actually individually, all of the ideas are a little bit crazy. They're not crazy. One of these is gonna work. I just don't trust myself to pick the right one. So I actually have talked to him about, like, how do I just index into all of your crazy? Like, I would like a piece of every brown dude in this in this,
27:58
under this roof here. Like, how do I do that? And and and I think we're gonna work it out. But I wanna tell you about one of the things that I I saw there. So Dude, the guy I invested in was a white guy. Shit.
28:13
You're the NBA GM drafting Kyle Forford. It's like, dude. You should've taken LeBron, I think.
28:20
So so one of the guys that one of the guys I met in there, they were doing something called Orangewood Robotics. Have you ever heard of this company? No. But obviously, I'm in. Orangewood.
28:32
Yeah. So I I go in and there's a reason it's called Orjwood. I'll I'll explain in a second. So they go in and I I go I walk in and there's a bunch of people at their computers, and then there's The big thing he he wanted to do was he was like, you know, a lot of engineers, they wanna work in a space with other smart engineers. That's cool. But
28:48
One of the things that engineers struggle with, he's like, the first thing I bought when I got money is I bought, like, a three d printer, and, you know, and then, like, this robotics thing, and then I brought bought this drone thing. He's like, I just wanna have a whole bunch of hardware available for free to engineers that are building stuff that requires the stuff that's very expensive. So they can come and hack on these these tools, and they don't need to, like, go buy this, you know, fifteen thousand dollar machine that just does this thing. And so that's what he did. And so when I walk like, what's going on in there? There's basically a room with a bunch of robotic equipment in there. I walk in and there's this company called Orangewood.
29:21
And what these guys are doing is
29:23
They basically are like, I was like, explain what this is. They go, oh, we have this robot that can paint stuff.
29:29
And I was like, okay.
29:31
Why? And they're like, well,
29:33
You know, like, you know, look around this room, like, you see that? You see this? You know, there's this process called powder coating. You ever you ever powder coated something? And I was like, you obviously don't know who you're talking to. Yeah. So I was like, no. I was like, is that for doughnuts? What is that? And he's like, nope.
29:48
Basically, it's this, like, process where you need to paint You know, I I still can't expect it. By the way, that was a that was a good one. Thank you.
29:56
You do that thing in text where you're like six out of ten. Eight out of ten on any on any joke. That was a good one. I like that one. The powder coating for donuts. So so basically they're like, you know, it takes, you know, a specialist.
30:08
You have to, you know, you have to hire hire labor. Labor's really hard nowadays, and it's also like a chemically intensive process.
30:15
Powder coating. Like, I do it with motorcycles. So, like, your motorcycle frame is just metal, and then they powder coat it, which is it kinda looks like paint. Don't actually know exactly how it works, but you do it in like a room that's sealed and you do it with gloves on and it's like you're putting it looks like a powder on it. And it's like a sealant
30:31
slash protected thing slash paint.
30:35
Right. So they basically trained this robot to do it. And what they do, the trick is that the world has changed where there's now this, like, robotic arm that's a general purpose robotic arm. So think of it like an iPhone. Right? It's a piece of hardware that you could buy that you could program to do anything Right? So when when Steve Jobs came out with the iPhone,
30:52
they were like, this is a iPhone. It can access the internet. It has a GPS inside, and it can make phone calls. Like, that's what it could do.
30:59
And from there, you guys figure out the rest. Right? Like, initially, they didn't have the App Store, but then when they did have the App Store, now all of a sudden, you get the Flashlight app. And then the app that turns, you know, it's like a ruler, uses the camera to, like, measure something, then you get, like, strava. It's like, we'll use the GPS to do this thing. So it's basically, like, programmable
31:14
general purpose tool. So that's what's happening with these robotic arms. These guys wrote software to teach that robotic arm they bought how to powder coat things. And then they taught it how to paint floors, and then they taught it how to weld things. So this thing can literally just weld shit together.
31:30
They taught it how to,
31:32
you know, pick and pack things. So it could take it could sort take things out of one place and put it into another place based on what it looks like. And
31:39
And the way you do is, like, you just write a program that that does each of these functions and you need to specialize it. And then there's there's more sophisticated ways they'll put a camera on top and they'll teach it to, like, recognize stuff. So, like, my cousin was doing this where he was teaching this robotic arm. Literally, I went to his office, and it was straight up a robotic arm and a like, a hole. And his whole thing was can I get the arm to go in the hole? And I was like, what's going on here, guys? Like, this is a little, like, you know, sexual robot. Someone is good. And he's like, no. This is where basically, in the future, electric cars are gonna get need to get charged, but when they're self driving, there's no driver to get out of the car and plug it in. He's like, so you need the the charging station to be able to automatically attach to the car.
32:21
Otherwise, we're never gonna have self driving cars that work that are electric because
32:26
who will fill them up. You'll need a a a person there always to be able to go do this, and they'll need basic gas attendants at every gas station to do this. Which in my mind, I was like, that doesn't sound so bad, but, like, you know, there's a reason he pivoted it. But the the point is they were training this arm to be able to use the camera find the hole and exactly get in without scratching the car. And so there's, like, this whole industry of people that are doing this. They're just figuring out how to program these general purpose robotic arms and they're making very interesting businesses off them. So these guys are doing it with painting. I thought that was pretty cool because it's like a high value thing. Like, you rent it for five hundred bucks for the day, and it'll paint all your shit. And it's like that's cheaper than than hiring a person to do it and more reliable maybe because they'll do it. It'll do it like perfectly even every single time. You don't have like human error.
33:09
And so
33:11
the other one that that's interesting like this is Cafe X, which you've probably seen -- Yeah. Yeah. Yeah. Yeah. -- in the malls, which is basically a lot of Joe. Starbucks Yeah. And like you see it and you're like, oh, what was stupid? And then you start thinking about it and you're like, oh my god. The implications here are quite big.
33:24
Yeah. No. I saw that and I was immediately like, this is this one of the smartest ideas I've ever seen. So if you haven't seen Cafe x, because you're not, like, in San Francisco,
33:32
imagine Starbucks,
33:34
but now shrink Starbucks down to the size of, like, a a jumbo vending machine.
33:39
And it's see through. And inside is just a robotic arm and you go, you place your order. You're like, I need my, you know, cappuccino.
33:45
I want it, you know, whatever double shot. And I I don't drink coffee, so I don't I don't make it up. But like, you know, oat milk and two sugars. And basically, the arm then starts to, like, move around inside. I didn't make coffee, then it hands it to you, and then it waves and it does a dance and it lee and you get to walk away. And basically, you pay, you know, two dollars fifty cents and you're getting a robotic coffee. So the the Why this is dope is
34:07
it takes up like one tenth of the real estate of Starbucks.
34:10
It has no, like, labor costs or very, very low labor costs. It's just the person who comes cleans the robot at the end of the day and refills the ingredients.
34:17
So there's, like, you know, very low labor cost.
34:20
And the robot, like, never gets tired, never calls in sick. It just, like, runs all day and just makes the the exact same coffee all the time, and it could do that with, like, you know, a hundred drinks or something like that. And so Kaffe X hasn't quite taken off. I think there's they did some stupid things, and I remember hearing that, like, at one point, like, in the seed around the founder only owned four percent of the company or something. They, f f their cap table or something like that. Yeah. I heard of that too.
34:44
And so, you know, that that particular startup, I don't think it's gonna work. But I'll be damned if this is not gonna be a thing. Like, this is gonna be a thing. It just makes too much it has such a economic advantage,
34:54
and it only has technology risks. And I think people really underestimate that because
34:59
most businesses have extreme market risk. We don't even know if the customers want it. And we don't know if they're gonna adopt it. Then it had but this has, like, well, if the customer wants it, it's not not really a question. The customer wants a fast delicious coffee. Yes. That's not, like, That's not that hard to do.
35:15
And instead of making Starbucks as a place where you go sit, it's optimizing for people who wanna get in and get like subway stations and stuff like that, like people who are quickly on the go. And has such a big financial advantage if they can do it because the real estate and the labor cost now the only question is can you make the robot arm work well enough? And actually, that's a problem that engineers are good at solving over, like, a ten year period. So I'm trying to just do this math to make sure I'm right.
35:40
Wow. Okay. So check this out. So I I know a few few of these guys doing these startups that involve So a lot of them use the word humanoid. Have you heard that word?
35:49
Yeah. Don't like it. Yeah. I don't like humanoid, but basically it's robots that do jobs of humans like gas station attendant. So I was just curious, and this Cafe X is interesting. There's another one that's doing it for pizza. I think it's called zoom. Is it called zoom?
36:04
That was one of the popular ones. SoftBank put, like, I don't know, five hundred million dollars into it or something ridiculous. Which sounds silly, but I and this is I only did this research while we were talking. I could be way off, but I'm looking at a government website. It seems legit.
36:17
Do you know what percentage of working Americans
36:20
Working fast food.
36:22
Oh, man. It's gonna be high. But I'm gonna give you the homie move and I'll say seven percent.
36:27
No. That was way too much. I I asked that poorly. So about a, about three and a half million Americans work
36:34
and fast food jobs, which is like a one point. That that's that's significant, dude. That's significant.
36:40
Ten percent of those work at McDonald's. So McDonald's employees, like, fifty three hundred thousand people.
36:46
It's kind of astonishing. I'm I'm a fairly libertarian person, but when I think of these things, I'm like,
36:53
what are these people gonna do for work? I mean, there's just that's only we're only talking about fast fast food. You're talking about all these other I mean, potentially five or ten percent of Americans of workers. It's like, you know, they maybe don't have a lot of that many skills. Like, when these things happen, I'm like, I don't know what happen with these people. It's it's not a good situation. It almost is more scary than it is.
37:12
Interesting. You know what I'm saying?
37:15
Yeah. People always say that,
37:17
I don't know. I just feel like
37:20
it's there's really two questions, which is like,
37:23
a, is this new? No. For forever technology has been, like, making things easier and getting rid of jobs. Like, okay. You know, maybe we were, you know, doing stuff by hand on the fields, and then we got the tractor, and that, like, maybe reduced the number of people you needed by ten x in order to run a farm. And, you know, with all the automation, by the way, the farming industry has massive stuff subsidies. I mean, they, like, there's some farmers that are so efficient and so good. And there's more nuance to this. So someone's gonna correct me. But basically, some farms, my parents work in the agriculture industry. It's kinda how you know this. Some farms are so big and so good. The government will pay you money not to grow a crop because they say you're gonna screw up the whole market if you overflow us with corn?
38:03
Yes. It's called the farm act, I believe. Or is that the farm act? There's a there's a couple of acts. Couple of bills,
38:09
in in America. Well, they will pay you money not to do anything because they say, you're gonna disrupt, you're gonna, you're you're gonna make too much You we don't want you screwing this up. Yeah. And so the farming thing is a good example, and what has happened is the government is heavily involved.
38:23
That sounds the sounds so stupid. I I I really oversimplified that, but it is basically the case where you get paid not to do something. Because
38:33
you will disrupt the market too much.
38:36
That's insane to me. I mean, aren't there people that need food and aren't there prices high at higher than ever? Like, that's crazy to me that we're Not for like corn. I mean, corn. I mean, like, America does like two a few things really well. One, we produce really good entertainment. So, like, our b biggest export you could say is, like,
38:53
culture, you know, movies and music and fashion, And the second best thing is corn. Like, our ability to create corn is like phenomenal. We create corn
39:01
so well.
39:02
I mean, corn syrup is in everything, ethanol, fuel is made of corn. Everything's made of corn. We are really good at making corn. So I don't know. I think with corn, I think we're we're kinda we kinda nailed that one. We kinda, like, that's a home run.
39:14
Yeah. Okay. I I don't know enough about this to to really speak on it, but I guess what up my point is over time, technology has just gotten more and more per pervasive. And it's like, what's happened to all the horse carriage drivers? What happened to all the people that worked in factories? What happened to all the people that did this and that? And the reality is, like, they shift. They shift around. So, you know, some people will become robot attendants, and they'll become good at, like, managing and cleaning the robots and manufacturing them when they when they bug out. Some people will shift into a new type of labor and, like, whether that's They become entertainers on social media. They become, you know, there's new jobs that will get created from every single thing that that gets done. And, like, you know, what's the other question is, like, what's the alternative?
39:51
Do you pump the brakes on making things better, faster, cheaper? Like, that doesn't seem like you it's possible or real or like Yeah. Like, I not gonna let I'm not gonna let, like, my feelings get a way of, like, progress and technology. I'm just saying, like, it it that doesn't mean that it's not frightening.
40:06
Yeah. I I I just think, you know, there's a little bit of carnage whenever any change happens, whether it's, you know, change for the good or or it's change for the bad. Right? Like, I I think in any there's there's a little bit collateral damage along the way. And the question is, like, you know, that also creates opportunities because
40:20
if you created a business that resales people, only are there gonna be a lot of people that need reskilling, but maybe the government will pay you to help reskill workers in the economy. So so the free market can come up with a solution
40:31
to how to absorb this labor, how to rescale this labor and do things like that. So I I don't really worry about stuff like that, but I do think
40:39
that it's very interesting to me that these are robotic, like, these general purpose robot,
40:45
robot, like, pieces can now program to do just a variety of things that are otherwise, you know, today human labor.
40:52
I can't find this client info. Have you heard of HubSpot?
40:56
HubSpot is a CRM platform, so it shares its data across every application.
41:00
Every team can stay aligned, no out of sync spreadsheets or billing databases.
41:05
HubSpot, grow better.
41:08
Have you seen this TV show called The Bear?
41:12
I've seen a few episodes. I haven't finished Alright. So
41:15
the background in the show, is it necessarily the important topic here, but I want it's a topic I wanna ask you about, but the background is basically a restaurant
41:24
in Chicago, the owner kills himself,
41:27
and the the brother inherits this restaurant, and it's a mess and the brother is a trained chef from French laundry, which is like the best restaurant in the world. And he comes to this kinda like shit hole restaurant, and he's gotta turn it around. So the whole that's the whole premise.
41:41
And I'm watching this show, and I used to work at a restaurant. Like most kids, if, you know, fifteen, sixteen, seventeen, eighteen, I I worked at a restaurant,
41:48
And this show remind this this show reminded me how miserable they are. And like this goes on the list, like right below like music fest
41:56
of things and businesses that you should never start and run from no matter. Almost no matter how good they are. And
42:04
are, like, the Wait. Why music festivals? What what's wrong with music festivals? Dude, any
42:08
business that you could that you spend
42:11
eighteen months working on And,
42:14
if it rains that day, you're completely screwed. Like, that that's a one out of, you know, three hundred sixty five chant I mean, more than that. It means more than one time a year, but, like, the odds that, like, rain come and ruin your whole years of work That's the war. That's like, I'm I don't wanna join that business.
42:30
I mean, like, music festivals, they they're just horrible, and they're horrible because The bigger and more people who that that go and the more money that you make, the worse the experience gets. That's why I always disliked conferences because, like, Damn, the better I make this for me, the worse it is for the attendee, and thus harder for the get them to come back over and over again. And with a restaurant, you see inside this kitchen at the bear at the the it's called like Chicago beef. I think.
42:56
You see the behind the scenes of the restaurant, it is impossible.
43:00
This is playing business on the hardest possible. People are angry. People are vulgar all the time. I remember when I used to work at a restaurant, like, there was a huge,
43:09
contingency of drug addicts You know, you get off work at two AM. What are you gonna do? You're gonna go immediately to the bar and get screwed up and then come back to work, not stay at eleven. Lots of drug addicts. Lots of people calling in sick for work. Lots of angry buds of vulgar hostility.
43:22
This looks like a horrible business to be in. Your sushi restaurant was probably a little bit different than this. But was it at all similar to what I'm seeing in the bear?
43:32
Well, ours wasn't just because, a, we only ran it for three months. And you know, we were only open and live for three months. And b, we were the we were the labor for most of that. We only had a couple other people. The but what the way I experienced this was We we went and worked in other restaurants to shadow to learn. How do you actually run a restaurant? Right? So, like, we worked in other sushi restaurants,
43:52
My buddy Dan worked inside of a noodles company to see, like, how does a fast casual, like, process thing work or whatever? And how does that work?
44:00
With lots of salt.
44:03
He was just, like, dude. Like, because we used to eat at these places. He's like, don't order the tomato bisque. I was like, the bisque, it's a soup. The soup is the good thing. And he's like, don't order the tomato bisque. And I was like, what? I was like, what what's wrong? He's just like,
44:16
bro, you never seen salt. Like, you seen the disc. I was like, he's it's like somebody who was just, like, traumatized by what they saw, and it's just, like,
44:25
Dude, those people in the back don't give a shit. They're gonna put whatever they want in this. It does and the things that they're supposed to put are so bad for you. And, this stuff just sits around and, like, he's like, don't don't eat this stuff.
44:38
I was like, okay. Yeah. Sometimes
44:40
the less you know,
44:41
Like I remember when we were working in the kitchen, we worked out of a commissary kitchen, and there was other people there. The food truck people would come prep there, the caterers,
44:49
And the worst was the guy who would sell hot dogs. He had like a hot dog stand. Not no offense, but, like, he would just come in with
44:57
three hundred fifty hot dogs.
44:59
He would pour them all into the sink.
45:01
And we're like, that's the sink where we do everybody does their dishes in there. It's like pouring your hot dogs in a hot tub. And then he was like, just started turned up the water, was just washing them. And then he was just, like, chucking them to the side after they've been, like, rinsed for a second.
45:14
Like, first of all, why are you washing the hot dog? Why did this need washing? It was like a it came out of a package. You washed it. You washed it in the grossest sink possible. You just threw it on the side. I was like, somebody's gonna eat that, like, six hours. I was like, I will never eat a hotdog. Again, that's a forget about what even went into the hotdog, which I think in itself is gross.
45:34
Like when you watch these documentaries about, like, you know, farming and stuff like that. And I was like, just watching this dude watch thought times before taking him to the ball game. I was like, this is definitely
45:43
sick. You say no offense is now gonna be my new nigga. I'm gonna be like, I'm just gonna be talking about anything. Like, yeah, dude. I was running this guy, and he smelled so bad. No offense.
45:56
I'm just gonna start saying no offense. It was, like, all the time.
46:04
And, like, I was out walking around the streets, and they were disgusting.
46:08
No offense. And
46:10
This first was so annoying. No offense. I mean, nothing wrong with annoying people, so no offense.
46:15
Yeah. I'm sorry. No offense. I'm gonna throw no offense there in there all the time. That's amazing. That's disgusting. But you anyway, this show what's interesting about it though, and this is a lot of similarities I see in what you and I do and what a lot our friends doing a lot of listeners do is
46:30
they are so passionate about this thing. And at first, I was like, why are they so passionate about this? And I started like, oh, wait. No. This is just their this is the just their stick. You know, my eye, it's a little bit different, but it's, like, the same type of obsessed.
46:44
They love it. They love it. So anyway, cool show. And and and I wanted to bring it up because I I wasn't sure if it was similar to your restaurant experience.
46:53
I think it was. Like, we we used to do the thing. You get off at one AM, and then are you, you know, you the the thing closed at midnight, you gotta clean up, for the next day. It's one before you get out of there.
47:03
And now you're hungry and tired. You didn't wanna eat your own food, so you go to another restaurant. They're getting off. They'll just cook free for free, but then, like, you know, two people are doing cocaine in the bathroom and you're like, this isn't, like, you know, the most productive lifestyle. The rest of our industry, I would say, the bonding is very, like, the camaraderie was amazing.
47:20
And I would say there's something very soulful about, like, feeding people, that's, like, really great. But then the hours are brutal. It is business on hard mode,
47:29
and there's a lot of, like, degeneracy. Same thing with, like, poker. I used to play poker. I love the game of poker. I hated sitting in a casino
47:36
playing poker because I just felt like I was surrounded by so many degenerates
47:41
And I was like, this is not a high quality of living. Like, just sitting here in this kind of artificial air with this guy who's, like, fell asleep next to me because he's been here for forty two hour rate. Like, this is not who I wanna surround myself with. I need to get out of this situation.
47:56
Let me tell you about something that is the opposite of that. Kind of a an inspiring work environment.
48:01
So I saw this TikTok,
48:03
and it just that's not two TikToks. I don't remind I wanna tell you about. I'm not gonna play them here because it'll take a little too long. Maybe in the YouTube video, we can we can play them. But wanna know if you've seen these. One went viral. So it was did you see this viral clip of the
48:16
picture on the mets
48:18
coming out to the, coming out to pitch. He's like the closer. So he was coming out to do his thing. And it's normally, you know, TV, they just cut to commercial.
48:27
In between, like, the chain like, the the lineup change because it's, like, whatever. It's gonna be two minutes. The guy's gotta warm up. He's gotta run out from the bullpen. That takes a little while. Baseball's slow already. He's gotta warm up then they usually come back. But this time, they stuck with it. So they showed did you see this clip or am I just should I describe it? Keep going. Keep going good. They show from behind. The guy like walking out from the thing, emerging basically into the stadium. So they have a dope camera shot. Oh, when they're using that UFC lens, Have you noticed all these guys are using, like, the the UFC's got this beautiful lens where it, like, blurs out the back. It's a little special. Yeah.
48:59
Yeah. And then They and the guy normally comes out to this,
49:03
song. I don't even know what it's called. It's like whatever.
49:06
I don't know. The guy, Timmy to be trumpets is like the singer, you know, he's featured on it. So this guy with this trumpet, but the meds had brought the guy there live.
49:15
And so he was kinda hiding. And he comes out. He's got his little trumpet, and he's got a microphone on the end of the trumpet, and he starts playing the song. And he's playing the song live. The guy's running out into, like, the roaring crowd
49:26
And it's just safe to go. One two three inning.
49:29
And now, Timmy trumpet takes center stage
49:32
as Edwin Diaz gets ready
49:35
to come in.
50:26
Alright. Business is cool, but, like,
50:29
god, sports and music just have this special thing. This special moment, these special feelings that You you can't there's nobody is that passionate about our podcast.
50:38
Nobody is that passionate about this piece of software.
50:41
But when this moment hits, the guy runs out, he's the hero, the trumpet guy's there. He's playing the crowds going nuts,
50:49
and it was just like this special moment and it was a lot of showmanship.
50:53
And so I I I watched that and I get this feeling. I'm like, that was dope.
50:57
I'm glad that they went that extra mile for that showmanship. Does that create I will never watch baseball, but, like, I'm a fan of, like, this guy, that song. You don't watch baseball at all right now. Way too slow for you. Right? Too too slow. Too boring.
51:08
Used to love it, but, you know, when I was a kid, So now
51:12
I swipe up on TikTok. The next video is this teacher,
51:17
and it says,
51:19
revealing the the the year musical part one. And I'm like, I don't know. I I just hung around for an extra second to watch it. He goes, he goes, alright.
51:27
And this year, the musical's gonna be,
51:30
and he, like, reveals the whiteboard, and there's nothing there, and then there's, like, a small envelope. And everyone's, like,
51:36
What? What? And then he's like, he opens up the envelope there. He's like, it's gonna be. Hold on. This just says,
51:43
turn on the computer.
51:44
And then the the students are like, what's going on here? And clearly, the teacher had kinda set up a bit to, like, just make it more fun. And, like, you know, everybody loves this because it's, like, here's this teacher of, like, a middle school or high school or something like that, they didn't have to do this. Like, you know, most teachers are just sort of, like, they wanna just roll out the TV on the black, you know, like, Trolley and just be like, alright, guys. Just watch this fucking movie for an hour and, like, just leave. Right? Like, being a teacher is exhausting.
52:10
And, like, it's easy. It would be it would be very easy to phone it in. Most don't. And some, like, this guy go the extra mile. So now he clicks his computer,
52:18
And it's a video, and it's him.
52:20
And he's like, hey. It's me from the future. And he's just like, it's a silly bit, but he's talking back to it. He's like, what are you doing here? He's like, I don't know. I read the envelope. It said to turn the computer. He's like, you just gotta do whatever the envelope says, and it's like, it goes back and forth. So he's like doing this skit with himself. Sounds good. And he's like, he's like, and it freezes. And then it freezes, and it says, wait, everybody look under your desk. And, like, one kid has this special thing, and that It was like this elaborate, almost like an escape room leading up to this reveal.
52:47
And I saw that. And So what was the plan?
52:49
Video goes viral. The play was, like, I don't even remember. It was, like,
52:53
but it was, like, not something, like, that cool. It was, like, you know,
52:57
lay miss Roblin or whatever. You know, it's like some, like, noble play. I was like, who cares? Like,
53:02
but, like, by the end, the students are going nuts because they're so invested at this point. They they sort of midway through. They realized,
53:09
okay. This is cheesy. But I'm into it. He's doing this for us and, like, alright, I wanna know. He built up tension.
53:16
And the reason I bring up these examples is because There's a word that my trainer uses all the time, and nobody else in my life I know talks about this. My trainer all the time goes, yeah, you gotta have a little showmanship.
53:29
And showmanship is a word
53:31
that I think, like, for most of us, doesn't even enter our brain on a day to day basis.
53:36
And my trainer will always tell me he's like, you know,
53:39
he'll be at Starbucks before, you know, he'll he'll go get a coffee before our session. And he'll always tell me these stories. He's like, you know, I I decided to add a little showmanship. So I told him my name was blah blah blah. And they wrote it on the cup. And then by the time the person was done, you know, I told them, like, you know, whatever
53:54
you know, he'll, like, you know, he'll he'll say, you know, bond, James Bond. And then they'll just laugh. They'll have a little chuckle and then they'll write bond. He's like, add the comma, James Bond. And then they'll do it. They'll laugh a little more. And now he just, like, made their day a little more entertaining than it was than it had to be if he just said, My name is John. And, okay, cool. You're just another John. And so he always talks about adding showmanship.
54:15
And it's just like walking through life and just identify little moments
54:19
or you could do something slightly different than, like, than the norm.
54:23
And I have a, like, I have kids now, so I do this with my daughter all the time. Like, we used to have a such a hard time getting her to eat. And my mother-in-law came over and, like, you know, as a classic sort of like mother-in-law thing, she's like, always being like, do this, do that. You guys are doing this wrong. Like, you know,
54:38
it's true she's got, like, I don't know, thirty years of parenting experience. We got two, but, like, it's also really annoying to be told what to do and how to parent better and how to, like, do this, do that. So we're normally my default was kind of annoyed.
54:50
But one day she was like,
54:52
she was like,
54:54
like, the milk bottle was like way less. I was like, how did you get her to drink the milk? And she's like, oh, she loves to drink out of this, like, little measuring cup.
55:02
Instead of, like, the normal cup. And she goes, change of presentation.
55:07
And I go and I was like and so now me and my wife will always joke because we're always god. So annoying. She was telling us what to do. But then, like, like, sometimes she does pull this, like, rabbit out of her hat. And, like, you know, we'll do something. My daughter doesn't wanna do it, and then we just change the like, change the presentation of how we're getting her to do it. And all of a sudden, she's super locked in. Like, I do this now. When I feed her, I I couldn't get her to eat vegetables. So I decided to create, like, my own version of the show, chopped. So I'm like, okay. Close your eyes. I'm gonna put one thing in front of you and in front of your brother. And, like, take the bite, and then you need to tell me is it one thumbs up, two thumbs up, or thumbs down, and then I do a huge reaction based on the score they give me. She's like, I wanna play the closed eyes game. I wanna play the closed eyes game because she and I can get her to eat a whole meal if I'm willing to basically create a television show out of it. It's really, like, exhausting for me, but honestly, it's, like, also kinda fun, and it gets her to eat anything. Whereas, otherwise, that's actually even more exhausting to try to feed her something she doesn't want. So this idea of showmanship keeps weaving its way into my life. And I wanted to bring this up because for somebody out there, they're gonna basically use this as, like, your word of the day. Find a way to like weave in a little more showmanship into what you're doing. A little change of presentation as we say. Have you do you think about at all? I do. And so I was I went I had to go find it, but have you heard of this guy named Trend Griffin? He's like this, like,
56:23
sixties,
56:24
maybe one sixty something years old, white dude, and this Twitter bio just says, like, I used to work with Bill Gates at Microsoft. So you're like, oh, you're automatically, like, wise and interesting. So he he has a blog called twenty five IQ,
56:36
and I was reading it the other day, and he had this article called a dozen beliefs about business money in life that kind AWS shares with other great entrepreneurs and investors. It was like, oh, that's an interesting title. And the very first line has always stuck with me. And it's about con it's from Kanye and it says, for me, First of all, dopeness is what I like the most.
56:54
Don'tness. People who wanna make things as dope as possible and and by default make money from it. And I always think about that quote because I also get caught up and like, well, this does this, and this does this, and this does this, and this is how it makes money. And I'm like, Oh, yeah. But this is super lame and not that cool. I'd like, this sucks my soul. What am I doing? Like, this isn't awesome.
57:15
You know? And and it's like, well, what is awesome? I don't know exactly how to explain it. But I do think about that all the time where I'll try to like nickel and dime things about what I'm gonna buy or Like, the other day, I bought some,
57:27
like, Air Force ones. And I was, like, trying to, like, get, like, this cheap ones, and I'm, like,
57:31
I can get the two hundred fifty dollar Air Force ones. And I don't have to justify it. Like, if they're cool, they're cool, they're dope. I'm doing it no matter what. And I always have to justify, like, certain decisions to myself as like,
57:43
This is just cool. Do it because it's cool. I only have one light. So, yeah, I think about this all the time.
57:48
Yeah. Do it because it's cool. I think it's a great, like, you know,
57:53
for for most people who listen to this podcast, they're probably, like,
57:56
high achiever types,
57:58
and they're probably rational
58:00
and, like, analytical about a lot of decisions.
58:03
And so I think for that audience, actually, you need to add more of this other ingredient, which is the Yeah. For sure. Do it because it's cool. F it. Don't measure it. And also,
58:13
honestly, the same thing can either be done boring or dope.
58:17
It's like, it's not the thing that's dope. Yeah. It's how you do the thing that's dope or not dope. And so, you know, the broccoli itself wasn't dope. When I turned it into this game, I made it more dope for her. And therefore, She has a different experience, and I have a different experience in doing it. And if I consistently do that, well, there's just more experiences throughout my day than are dope. And what's a dope life? A bunch of dope days. What's a bunch of dope days? It's a bunch of dope experiences throughout the day. Right? You just break it down into moment. Like, you can break it down into its atomic unit. And realize that, like, the boringness or, like, routine of your life is,
58:51
like, you know, in your own hands. And if you just add a little showmanship to yourself and to the people around you, you kinda change how the experience feels. And I'm dealing with this in many ways, but like, you know, I'm seeing how This helps me, and I wanted to share this little framework. Do you remember boosted skateboards?
59:08
Yeah. These are all over the place in San Francisco. People would like skateboard up the hill it was like, you know, San Francisco was so hilly and it was like, look, like, magic. How are they going up this? And now, like, electric scooters of the norms. Like, the bird scooters always that's like considered normal now. But about eight years ago, boosted skateboards came out with this longboard skateboard that would go twenty five miles an hour. I remember I bought one and it was crazy. It was so cool. And I met the founder. And I was like, tell me about your background. He's like, oh, I worked at NASA, and I was doing this other thing. Then I thought about, like, working in the government and, like, sending people to Mars. I thought that'd been, like, interesting, but decided to launch this this skateboard company. I was like, well, you know, are you interested in skateboards? He's like, no. I was like, were you interested in this other thing? He's like, no, not really. I was like, well, gonna, why'd you go to skateboards? He goes, because it's fucking awesome. And I I remember the I remember him saying that and I was like, Well, yeah. You got you got a point. Yeah. Yeah. It is it is awesome. And I when he told me that, I just I remember a shift happened in my life. It's like, oh, what? Yeah. Yeah. That's a that's a good addition. I gotta add that to my, like, box of checks check box, you know, of things to do. Like, you know, it makes money. It makes my mom proud.
01:00:14
It's effing awesome.
01:00:16
I remember him saying that. And I was, like, oh, yeah. You're you're right.
01:00:20
Right. Yeah. Tony Robbins has this thing he says, which is, like, you will
01:00:23
You will only meet the you'll meet your standards, not your not your desires.
01:00:28
And basically, like, a standard is, like, more of a month. A standard is like, I, you know, I'm not gonna eat at a restaurant.
01:00:34
If I saw flies flying around everywhere, that's below my standard.
01:00:38
And so An important thing to figure out is, like, what are my standards for the things that I do in my life? It sounds like for this guy, one of his standards for, like, what do I work on is, is this awesome or not? Whereas for a lot of people, that shit is completely optional.
01:00:52
Nice to have for sure. It's like I need their bills. It's not part of the standard. And then you meet certain people, and this is the best thing you could do. Like, why do the people have that phrase of, like, you are the average of the five people you spend your most the most time with is because it's because fundamentally you will adopt the standards of the people you're around. It's not because they'll teach you things. It's not because they'll give you good advice.
01:01:11
It's because fundamentally you will adopt the standards. Like, I remember we have a couple of friends who are like you.
01:01:17
Like you're one of my friends who's very fit. I have other friends that are that are very fit or they care about being very fit. And whenever there's a question of like, alright, we're you know, let's go grab some food. What do you guys wanna eat? It's like, I know that I can't suggest, you know, I can't se Cheesecake Factory's not on the list, you know. Like, I can't I can't take these guys there. That's not their their standard is that that's not what they eat. And so, like, you know, I automatically I will start to only suggest and therefore only go to places that I know meets their standard of what they they consider Just for the record. I fucked with Cheesecake Factory hardcore. Get that chicken piccata all day. Yeah. I'm
01:01:52
not above it.
01:01:54
Yeah. We have a we have a couple of friends that, like, is like, oh, cool. Like, what,
01:01:58
you ordered the Gordon. What good here. I've never been to this quite soon.
01:02:05
Dude, can I talk about something that that I can't side of if actually and we could wrap up with it? It can't decide if it's awesome and dope or not. So, basically, I wanna give, like, people perspective on you and I's, like, behind the scene. So you and I, Sean and I get dmed or cold email all the time. And a very common thing is, hey, can I, like, give you content to share? And I'll do it for free or something like that. And the bad thing about free is you kinda get what you pay for. So when it's free shit, you're like, oh, this is too much work. I don't wanna share your stuff on Twitter. I don't wanna share your stuff on whatever. It's just it's not good. I don't wanna work on it.
01:02:39
For some reason, I gave one of these kids a chance, and I I say no to everyone. I gave this kid a chance he dm'd me and I was like, you know, I'll give you I'm gonna give you my password to my TikTok, and I want you to impress me. I go send me a picture of your Social Security num card send me a picture of your boss and send me a picture of your driver's license. And he did. And I go, alright. If you I was like, if you because I I was like, if you screw me over here, I'm gonna get you back. So, like, I have your information.
01:03:09
Here's my password to my TikTok. I gave him the password. Showmanship, by the way. That's great showmanship.
01:03:15
A threat is also showmanship.
01:03:18
That's right. I gotta look. Like, if you do something bad to be, I'm gonna get you. And so I,
01:03:23
I gave him my password to my TikTok. Give me your mother's address because I will be mailing her your index finger in an envelope if we fucked this up. Well, because there's, like, no information that I could get to, like, get back at this person. You know what I mean? Like, I'm, like, I need you to have something.
01:03:36
You could really screw me by posting on my account. What am I gonna I need to equally be able to screw you. Okay. I can't continue.
01:03:43
Yeah. And I gave him the password to my TikTok. It's been one week. So in one week, this kid has taken you and I's videos and posted them two a day on TikTok. And in six days, maybe, I think one week's tomorrow, he's gotten one point five million views, and I went from basically zero to, like, not have an account, to, like, eight or nine thousand followers as of now. A handful of videos have gotten one got five hundred thousand, one got seven hundred thousand, a bunch got fifty thousand plus.
01:04:11
Hundred and fifty or two hundred thousand likes, tens of thousands of comments.
01:04:15
And
01:04:16
I'm like, that's kind of interesting. But I don't exactly believe that this is true. Like, I don't know if this is true. And so I was like post a video where there's a call to action. And so we did a video about my favorite book and it shot up the charts And I'm like, alright. People are actually, like, these people are somewhat engaged. They're, like, buying a book that would the charts, like, on Amazon, you mean? Yeah. So, and this is second This is the second time that I did this. So one time I recommended a book and before I recommended it, I took a picture of its rating on Amazon, and then then I recommended and the next day it was number one in the entrepreneurship category and number one in the business category.
01:04:48
And I took screenshots of it to, to, like, prove it. And, it was it it was the book called how to get rich. That that tweet reached two million people. This other video that I did, I talked about the same book and it shot up. I think now it's number one in entrepreneurship again.
01:05:03
And it's, that video has been viewed five hundred thousand dollars. Well, let's write our own book. If you got this kind of Oprah influence, having
01:05:10
Why are you re referencing this guy's dead? He doesn't need your help. Come on. Let's write our own book. Let's see. Okay. Yeah. Look.
01:05:17
How to get rich is now number thirty in all of audible and originals.
01:05:22
It's number one, the small business category.
01:05:25
Yeah. Look up how to get rich. Go look at right now. Look at the categories. Like, it, like, skyrocketed after this video.
01:05:31
And I can't decide if this whole TikTok game is actually do it where like, these are just simpler, which is just like, if you're a real person, I I don't know if these TikTok views are real or not. If you're real,
01:05:42
just put like a one in the type the number one. I I am going to. Who's gonna do that? You know? Because because I I feel the same way about these TikTok views. It's like,
01:05:51
Our favorite word. It's a little little fugazi. Little fugazi.
01:05:54
There's a fugazi for your Ozi element to these TikTok views. It's like, how
01:05:58
You know, is this really one point five million people? What does this mean? Did they actually watch it? What's going on here? If so, that's amazing, but I'm, you know, some things can be too good to be true.
01:06:08
But that's great. I haven't really shown up on my feed for what it's worth, but I think it's because we're I have, like, two TikToks. You're one of them. Hey. This this book video got four hundred and fourteen thousand views. A couple of them. I got seventy thousand, fifty thousand more. I got seven hundred thousand, lots of twenty thousands. I can't decide if this is real. And if it is real,
01:06:26
don't wanna sound like Gary Vee, but I'm like, oh, everyone should do this. Like, this is easy. This is this kid in Miami. He's just doing this and he just spudin this up and it's working wonderfully.
01:06:35
And, like, you I don't I mean, I think you're actually better than me, but I'm not, like, that charismatic. I'm not that good. Why is this game so easy? And is this game? Is it real? And also, honestly, is it worth it? I'm not convinced that it's worth it.
01:06:48
Well, if you can spike a book to number one on the charts, that's shows that there's some value there. There's some influence there. Like, that's not just a number. But Yeah. It's kinda lame. Like, the most of most there there's a lot of amazing stuff on TikTok. Basically, these eighteen year old kids are like the most creative people I've ever seen. But then there's guys like you and me, these like money people and influencers,
01:07:07
and
01:07:08
everyone's doing the same fucking circle jerk, Alex or Mozy stuff, and it's really lame. And so
01:07:14
I don't know how to make it interesting. And right now what I'm doing, is not interesting, but the results are incredible.
01:07:20
Yeah.
01:07:21
But is it effing awesome? To go back to your standard? TBD,
01:07:25
TVD. You know what's effing awesome is when you create content and then, like, someone, like, legitimately famous and cool, like Hassan, like Hassan, like, hollers at you. And then you're you're, like, Yeah. This is the awesome part about it. So, like, like, that you know what I mean? Like, that's worth all the lame tweets that you and I have done. Is getting to hang out. It's like a couple of really cool people.
01:07:46
You know, what's cool about selling your soul
01:07:49
someone pays the price. You know, it's cool about being a whore.
01:07:53
That is the money.
01:07:59
That's right. Now that does. We're out.
00:00 01:08:19