00:00

At the beginning of the show, we do this thing where we're like, put your, like, raise your hand if you're an entrepreneur.

At the beginning of the show, we do this thing where we're like, put your, like, raise your hand if you're an entrepreneur.

00:05

Most of the hands go go up. It's okay.

Most of the hands go go up. It's okay.

00:08

Keep your hand up if you've launched your business. Alright? Like, fifteen percent of the hands go down.

Keep your hand up if you've launched your business. Alright? Like, fifteen percent of the hands go down.

00:13

Okay.

Okay.

00:14

Keep your hands up if you have

Keep your hands up if you have

00:16

more than a hundred thousand dollars in revenue.

more than a hundred thousand dollars in revenue.

00:19

Okay. So hands go down. A million dollars in revenue.

Okay. So hands go down. A million dollars in revenue.

00:22

Ten million in revenue.

Ten million in revenue.

00:24

Thirty million in revenue. We just keep going up to see kind of, like, who is who who who wins the no small boy stuff competition of that of the crowd? Because we're, like, There's the people who are there, they already kinda know our story and they know our bits. We don't know them. And so that might be actually more interesting. And there was a guy who was one of the people who's got, like, who was at the kinda, like, thirty, forty, fifty million level. He's like,

Thirty million in revenue. We just keep going up to see kind of, like, who is who who who wins the no small boy stuff competition of that of the crowd? Because we're, like, There's the people who are there, they already kinda know our story and they know our bits. We don't know them. And so that might be actually more interesting. And there was a guy who was one of the people who's got, like, who was at the kinda, like, thirty, forty, fifty million level. He's like,

00:46

yeah. I, I sell gear to fire departments around the country. I mean, he's like, you know, like, where, like, like, hoses. He's like, like, hoses and uniforms and, you know, nozzles and, and, like, you know, just stuff for the fire department. And he Did he say that he did fifty seven million in revenue about that? Is that what he said? I don't remember the exact handwriting. It was something like that.

yeah. I, I sell gear to fire departments around the country. I mean, he's like, you know, like, where, like, like, hoses. He's like, like, hoses and uniforms and, you know, nozzles and, and, like, you know, just stuff for the fire department. And he Did he say that he did fifty seven million in revenue about that? Is that what he said? I don't remember the exact handwriting. It was something like that.

01:08

Alright.

Alright.

01:17

We're live. What's going on? I'm back home.

We're live. What's going on? I'm back home.

01:20

The live pod is over. The show,

The live pod is over. The show,

01:23

the show is over.

the show is over.

01:24

Let's talk about your time in Austin. The live pod, we should talk about a little bit. We might be airing that that episode. We we gotta go back and listen to it to make sure that there's nothing that we have to bleep out. But did you think about Austin? It seemed like you had a great time. Had a great time. Dude, I know more people in Austin than in San Francisco somehow. So,

Let's talk about your time in Austin. The live pod, we should talk about a little bit. We might be airing that that episode. We we gotta go back and listen to it to make sure that there's nothing that we have to bleep out. But did you think about Austin? It seemed like you had a great time. Had a great time. Dude, I know more people in Austin than in San Francisco somehow. So,

01:42

I think, don't know if that's about Austin or that's about me. I think it's more about me not leaving the house here in San Francisco. But when I left my house, I went to Austin. I saw tons of old friends, you and a bunch of the crew,

I think, don't know if that's about Austin or that's about me. I think it's more about me not leaving the house here in San Francisco. But when I left my house, I went to Austin. I saw tons of old friends, you and a bunch of the crew,

01:54

had a great time,

had a great time,

01:56

stayed, started off in a haunted hotel, and then moved to a better hotel, and then, yeah, it was a good time. You,

stayed, started off in a haunted hotel, and then moved to a better hotel, and then, yeah, it was a good time. You,

02:03

came in on something like a Wednesday, you left on a Sunday or a Thursday and Sunday or something like that. Tuesday. Five days. Tuesday. Tuesday to Sunday, you had you you spoke at two conferences.

came in on something like a Wednesday, you left on a Sunday or a Thursday and Sunday or something like that. Tuesday. Five days. Tuesday. Tuesday to Sunday, you had you you spoke at two conferences.

02:14

You were on the Chris Williamson show, which was

You were on the Chris Williamson show, which was

02:17

that guy's interesting. Yeah. But what what was cool having you here was I felt

that guy's interesting. Yeah. But what what was cool having you here was I felt

02:23

I felt

I felt

02:26

I missed our times in San Francisco, the two thousand twelve, two thousand, like, eighteen era where it was, like, it felt like all of us were doing the same stuff.

I missed our times in San Francisco, the two thousand twelve, two thousand, like, eighteen era where it was, like, it felt like all of us were doing the same stuff.

02:34

Then when you came in town, we have everyone, we we we had, like, three or four dinners of, like, eight friends. And it felt like Oh, wow. This is it feels like it's happening again. And, actually, it feels like it's not happening to the extent of what we experienced then. But there are a lot of really special people here, and it felt really cool, like, to to appreciate that. Yeah. You're right. I think people

Then when you came in town, we have everyone, we we we had, like, three or four dinners of, like, eight friends. And it felt like Oh, wow. This is it feels like it's happening again. And, actually, it feels like it's not happening to the extent of what we experienced then. But there are a lot of really special people here, and it felt really cool, like, to to appreciate that. Yeah. You're right. I think people

02:57

should do whatever we did in our kind of, like, twenties,

should do whatever we did in our kind of, like, twenties,

03:00

which was

which was

03:02

move to the city where there's a bunch of other people that are,

move to the city where there's a bunch of other people that are,

03:06

chasing the same dream as you. I think that's like a that's an amazing, like, you could pick a city based on weather, based on location, you could pick it based on cost,

chasing the same dream as you. I think that's like a that's an amazing, like, you could pick a city based on weather, based on location, you could pick it based on cost,

03:16

Those are some factors. But if you're in your twenties and you're the type person who listens to this podcast, you're sort of entrepreneurial, you're ambitious.

Those are some factors. But if you're in your twenties and you're the type person who listens to this podcast, you're sort of entrepreneurial, you're ambitious.

03:22

I think the move is moved to a city where move to a place I mean, not only was it city. Move to a place. This could just be a house in the town you're in, where you will be around other

I think the move is moved to a city where move to a place I mean, not only was it city. Move to a place. This could just be a house in the town you're in, where you will be around other

03:34

people who are chasing the same dream as you. It is massively underrated. Like,

people who are chasing the same dream as you. It is massively underrated. Like,

03:38

you will not only get smarter faster,

you will not only get smarter faster,

03:41

but also

but also

03:42

you bond with people, and it's like, those bonds don't go away. You you will always kinda remember when you were all at the very upstart phase of what you were doing.

you bond with people, and it's like, those bonds don't go away. You you will always kinda remember when you were all at the very upstart phase of what you were doing.

03:52

And we did this live pod in this live podcast, and the con so it was me, Sean, and Andrew. The content was fine enough, whatever.

And we did this live pod in this live podcast, and the con so it was me, Sean, and Andrew. The content was fine enough, whatever.

03:59

But we'll we'll we'll talk about that later or we'll just air the episode. But what was cool was I met people. I think we had five hundred fifty or six hundred people. It was sold out. And I met and so we stayed out Sean and I and Andrew stayed afterwards and, like, did like a meet and greet with everyone.

But we'll we'll we'll talk about that later or we'll just air the episode. But what was cool was I met people. I think we had five hundred fifty or six hundred people. It was sold out. And I met and so we stayed out Sean and I and Andrew stayed afterwards and, like, did like a meet and greet with everyone.

04:14

And you always talk to these people, and I'm amazed that these people would fly in from all over the place. I met a guy from Malaysia.

And you always talk to these people, and I'm amazed that these people would fly in from all over the place. I met a guy from Malaysia.

04:21

I met people from all over Mexico, America, North America,

I met people from all over Mexico, America, North America,

04:25

who came and they were, like, I came here because in my town, I'm a weirdo, and it feels nice to be around non weirdos. And I was like, what do you mean? And I looked at Twitter afterwards, and I saw pictures

who came and they were, like, I came here because in my town, I'm a weirdo, and it feels nice to be around non weirdos. And I was like, what do you mean? And I looked at Twitter afterwards, and I saw pictures

04:36

of, like so, like, basically, we didn't let people into the venue until Right before it started. And in the line, I don't know if you saw this. There was people interviewing each other, like, for their own content channels, there's, like, people are like, oh, I met this person who's doing this. I met this person who did this. I met this lady. Did you meet this Mexican lady who moved to from, like, Mexico City to

of, like so, like, basically, we didn't let people into the venue until Right before it started. And in the line, I don't know if you saw this. There was people interviewing each other, like, for their own content channels, there's, like, people are like, oh, I met this person who's doing this. I met this person who did this. I met this lady. Did you meet this Mexican lady who moved to from, like, Mexico City to

04:57

Ann Arbor, and she flew down from Michigan. It was her and her twelve year old daughter. Did you meet those people?

Ann Arbor, and she flew down from Michigan. It was her and her twelve year old daughter. Did you meet those people?

05:04

Love that. Now they were she was like, hey. Love the pod. This is my daughter. She listens as well. We listened together.

Love that. Now they were she was like, hey. Love the pod. This is my daughter. She listens as well. We listened together.

05:11

And I was like, oh, amazing. You know, what do you I asked the daughter. I was like, what do you what do you like about the show? Because she was she was quite shy, in the moment. And she was like, I just yeah. I like that. It's fun. It just gets me laughing. And then,

And I was like, oh, amazing. You know, what do you I asked the daughter. I was like, what do you what do you like about the show? Because she was she was quite shy, in the moment. And she was like, I just yeah. I like that. It's fun. It just gets me laughing. And then,

05:25

you know, I just learn different things and it makes me wanna go do, like, it makes me wanna go do stuff.

you know, I just learn different things and it makes me wanna go do, like, it makes me wanna go do stuff.

05:29

I was like, you know, that's the

I was like, you know, that's the

05:32

that is the actual sales pitch. Right? You'll laugh.

that is the actual sales pitch. Right? You'll laugh.

05:35

You'll learn something and it'll it'll get you excited to go do stuff.

You'll learn something and it'll it'll get you excited to go do stuff.

05:39

And the mom was like, you know, thank you,

And the mom was like, you know, thank you,

05:42

for the pod because

for the pod because

05:43

it's the only, like, it's the only podcast we can listen together that we can both that we both enjoy. So it's, like, become a thing we do. And, you know, that's probably not that common, but,

it's the only, like, it's the only podcast we can listen together that we can both that we both enjoy. So it's, like, become a thing we do. And, you know, that's probably not that common, but,

05:54

that was one of my, like,

that was one of my, like,

05:55

golden nugget kinda moment takeaways from the whole thing.

golden nugget kinda moment takeaways from the whole thing.

05:59

Yeah. The she was my favorite person that I met, but I but anyway, my point is is that it was cool that, like,

Yeah. The she was my favorite person that I met, but I but anyway, my point is is that it was cool that, like,

06:05

And what you were saying is what we saw a very micro version of that with five hundred people was, like, go to the place where there's other weirdos like you and like, cool stuff happens. And and that's always really fun. I met a lady who was like, yeah, you talked about me on the pod, and I recently sold that thing for thirty million dollars. And she was, like, waiting in line for, like, thirty minutes to talk to me. And I was, like, what? Can I wait in your line? Like, I wanna I wanna I wanna learn about your line. Exactly. Let me yeah. Let's do some of the interesting people that we met. So there was a guy, at the beginning of the show, we do this thing where we're, like, put your hand like, raise your hand if you're an entrepreneur.

And what you were saying is what we saw a very micro version of that with five hundred people was, like, go to the place where there's other weirdos like you and like, cool stuff happens. And and that's always really fun. I met a lady who was like, yeah, you talked about me on the pod, and I recently sold that thing for thirty million dollars. And she was, like, waiting in line for, like, thirty minutes to talk to me. And I was, like, what? Can I wait in your line? Like, I wanna I wanna I wanna learn about your line. Exactly. Let me yeah. Let's do some of the interesting people that we met. So there was a guy, at the beginning of the show, we do this thing where we're, like, put your hand like, raise your hand if you're an entrepreneur.

06:40

Most of the hands go go up. Okay.

Most of the hands go go up. Okay.

06:42

Keep your hand up if you've launched your business. Alright. Like, fifteen percent of the hands go down. Okay.

Keep your hand up if you've launched your business. Alright. Like, fifteen percent of the hands go down. Okay.

06:48

Keep your hands up if you have

Keep your hands up if you have

06:51

more than a hundred thousand dollars in revenue. Okay. So hands go down. A million dollars of revenue.

more than a hundred thousand dollars in revenue. Okay. So hands go down. A million dollars of revenue.

06:57

Ten million in revenue.

Ten million in revenue.

06:59

Thirty million in revenue. We just keep going up to see, kind of, like, who is who who who wins the no small boy stuff competition of that of the crowd? Because we're like, there's the people who are there, they already kinda know our story and they know our bits. We don't know them. And so that actually more interesting. And there was a guy who was one of the people who's got, like, he was at the kinda, like, thirty, forty, fifty million level. He's like,

Thirty million in revenue. We just keep going up to see, kind of, like, who is who who who wins the no small boy stuff competition of that of the crowd? Because we're like, there's the people who are there, they already kinda know our story and they know our bits. We don't know them. And so that actually more interesting. And there was a guy who was one of the people who's got, like, he was at the kinda, like, thirty, forty, fifty million level. He's like,

07:21

Yeah. I, I sell gear to fire departments around the country. I mean, he's, like, you know,

Yeah. I, I sell gear to fire departments around the country. I mean, he's, like, you know,

07:26

like, we're, like, like, hoses. He's, like, like, hoses and uniforms

like, we're, like, like, hoses. He's, like, like, hoses and uniforms

07:30

and you know, nozzles and and, like, you know, just stuff for the fire department. And Did he say that he did fifty seven million in revenue of that. Is that what he said? I don't remember the exact number. It was something like that. It was in the it was either thirty or fifty million, something somewhere there. He said he had an exclusive

and you know, nozzles and and, like, you know, just stuff for the fire department. And Did he say that he did fifty seven million in revenue of that. Is that what he said? I don't remember the exact number. It was something like that. It was in the it was either thirty or fifty million, something somewhere there. He said he had an exclusive

07:47

right to sell in nine states. Sorry. Like, you know, beautiful business. Right? Cause he's got a, basically, a monopoly on selling in these in these certain states. He's, like, won the contract or whatever. And really profitable business that, that, like, you know, who even thinks that? Like, who even thinks about who's the Who's the b to b e commerce for fire departments? And it just gets you thinking, wow, how many niche businesses are there? Cause you just kept meeting one after another.

right to sell in nine states. Sorry. Like, you know, beautiful business. Right? Cause he's got a, basically, a monopoly on selling in these in these certain states. He's, like, won the contract or whatever. And really profitable business that, that, like, you know, who even thinks that? Like, who even thinks about who's the Who's the b to b e commerce for fire departments? And it just gets you thinking, wow, how many niche businesses are there? Cause you just kept meeting one after another.

08:12

Do you have any others that stood out? I got a couple more. We went to dinner. So we had a dinner the night before. One business that I really like that I'm eager to see if it's gonna work out or not. It's called boom and bucket.

Do you have any others that stood out? I got a couple more. We went to dinner. So we had a dinner the night before. One business that I really like that I'm eager to see if it's gonna work out or not. It's called boom and bucket.

08:23

And what boom and bucket does is I I don't know if it's rental or if it's for selling,

And what boom and bucket does is I I don't know if it's rental or if it's for selling,

08:29

but I I think is it selling? So, basically, if you are if you own a, or if you need to buy a

but I I think is it selling? So, basically, if you are if you own a, or if you need to buy a

08:36

tractor

tractor

08:37

or, like, like, one of, like, anything caterpillar. So, like, dump trucks, I guess, boom and bucket. Whatever, you know, whatever has a bucket. It carries to be scraped. There's a marketplace.

or, like, like, one of, like, anything caterpillar. So, like, dump trucks, I guess, boom and bucket. Whatever, you know, whatever has a bucket. It carries to be scraped. There's a marketplace.

08:46

Yeah. It's a really good name. It's a booming bucket, and it's a really cool website. And so they I think, the founder, his name is Adam Lawrence. He previously was the COO of Bolt. Bolt was like this, like, high flying startup, one click checkout startup

Yeah. It's a really good name. It's a booming bucket, and it's a really cool website. And so they I think, the founder, his name is Adam Lawrence. He previously was the COO of Bolt. Bolt was like this, like, high flying startup, one click checkout startup

09:00

to be determined if it's gonna work out, but they raised something like hundreds of millions of dollars at multiple billions valuation.

to be determined if it's gonna work out, but they raised something like hundreds of millions of dollars at multiple billions valuation.

09:07

He left there after being there for a while. Then he went and started booming bucket,

He left there after being there for a while. Then he went and started booming bucket,

09:10

and he's telling me all about it. I think it's only a year old or two years old still new. So they're still figuring out if it's gonna, like, take off or not, I think. But really cool business that I actually think will work once they can kinda gets,

and he's telling me all about it. I think it's only a year old or two years old still new. So they're still figuring out if it's gonna, like, take off or not, I think. But really cool business that I actually think will work once they can kinda gets,

09:24

to to to, you know, with marketplaces, you need supply and demand. It's really challenging, but if you want to say I'm on the site right now. So Movement bucket, which also

to to to, you know, with marketplaces, you need supply and demand. It's really challenging, but if you want to say I'm on the site right now. So Movement bucket, which also

09:32

sounds like an amazing name for a bar in Austin. Like, you know,

sounds like an amazing name for a bar in Austin. Like, you know,

09:36

a bar with, like, you know, dollar double shots and, like, you know, the act throwing in the back. I feel like that's actually in Austin. People just have that in their backyard, the axe throwing thing. That's like that's what it seemed like. So No, bro. We all have cold plunges and saunas.

a bar with, like, you know, dollar double shots and, like, you know, the act throwing in the back. I feel like that's actually in Austin. People just have that in their backyard, the axe throwing thing. That's like that's what it seemed like. So No, bro. We all have cold plunges and saunas.

09:52

That's the first thing on here

That's the first thing on here

09:56

is a two a two thousand twelve caterpillar four twenty f. For somebody out there, they're like, oh, my favorite model.

is a two a two thousand twelve caterpillar four twenty f. For somebody out there, they're like, oh, my favorite model.

10:04

Been dreaming about that one.

Been dreaming about that one.

10:06

Yeah. Seventy seven thousand dollars. Ships nationwide. You click it, and it's basically like, here's the thing. It was priorly used in construction for concrete.

Yeah. Seventy seven thousand dollars. Ships nationwide. You click it, and it's basically like, here's the thing. It was priorly used in construction for concrete.

10:15

You know, here's the specs.

You know, here's the specs.

10:18

We inspected it. Here's what we found. That was great about it. Here's what needs work. It's got a residual oil buildup on the engine valve cover. No active leak scene. And so they're adding value by doing inspections and doing close-up and detailed photos of the equipment. And then they say, great. You can buy through us. We will finance it to you, and we will take care of the shipping to get this to you.

We inspected it. Here's what we found. That was great about it. Here's what needs work. It's got a residual oil buildup on the engine valve cover. No active leak scene. And so they're adding value by doing inspections and doing close-up and detailed photos of the equipment. And then they say, great. You can buy through us. We will finance it to you, and we will take care of the shipping to get this to you.

10:39

This seems like a great idea. I don't know anything about this niche. So, you know, take that with a grain of salt. But,

This seems like a great idea. I don't know anything about this niche. So, you know, take that with a grain of salt. But,

10:45

love the name, love the idea. And I love that this guy went from

love the name, love the idea. And I love that this guy went from

10:49

like, the most Silicon Valley VC thing you can do, like a network effects, VC funded, multi billion, you know, unicorn,

like, the most Silicon Valley VC thing you can do, like a network effects, VC funded, multi billion, you know, unicorn,

10:56

either gonna become a hundred billion dollars or go to zero. And he's like, I'm a move to Austin, grow a mustache to start selling tractors online. Dude, he had a he had a thick, beautiful mustache, and he was wearing cowboy boots. I mean, he looked exactly he looks like you want him to look. He looked like it was a disguise.

either gonna become a hundred billion dollars or go to zero. And he's like, I'm a move to Austin, grow a mustache to start selling tractors online. Dude, he had a he had a thick, beautiful mustache, and he was wearing cowboy boots. I mean, he looked exactly he looks like you want him to look. He looked like it was a disguise.

11:14

Yeah.

Yeah.

11:15

Who are you trying to blend in in Austin?

Who are you trying to blend in in Austin?

11:18

So this guy's awesome. His name's Adam I love Adam. I've I've I've gotten to know him over the past year. So he was cool. Who else was was interesting? Another one that I thought was cool. These guys were in the meet and greet line. They come up and they're like, hey, Love the pod. Blah blah blah. No questions. Just want a picture.

So this guy's awesome. His name's Adam I love Adam. I've I've I've gotten to know him over the past year. So he was cool. Who else was was interesting? Another one that I thought was cool. These guys were in the meet and greet line. They come up and they're like, hey, Love the pod. Blah blah blah. No questions. Just want a picture.

11:32

Or actually they have one question they were like, you know,

Or actually they have one question they were like, you know,

11:35

we do

we do

11:37

franchise marketing.

franchise marketing.

11:38

And I was like, franchise marketing, what? Say more? And they're like, basically,

And I was like, franchise marketing, what? Say more? And they're like, basically,

11:43

five percent of McDonald stores use us as their digital marketing agency and social media marketing

five percent of McDonald stores use us as their digital marketing agency and social media marketing

11:49

And I was, like, five percent of McDonald's franchises, that's, like, that seems really significant. They're, like, yeah, it's going great. And this is actually the second time I heard about it. And this is kind of my rule of two, which is if I hear about the same thing from two completely separate people,

And I was, like, five percent of McDonald's franchises, that's, like, that seems really significant. They're, like, yeah, it's going great. And this is actually the second time I heard about it. And this is kind of my rule of two, which is if I hear about the same thing from two completely separate people,

12:04

it's like, well,

it's like, well,

12:06

roll up the sleeves.

roll up the sleeves.

12:07

Time to go down a rabbit hole. Like, you know, plug the nose and take the plunge. You heard

Time to go down a rabbit hole. Like, you know, plug the nose and take the plunge. You heard

12:12

someone talk about the same business or the same, like, literally the or the same style business or the same style business. So our buddy, Siva, had told me about these these businesses. There's a two businesses called. One's called Scorpion Marketing, and the other is called ferocious marketing.

someone talk about the same business or the same, like, literally the or the same style business or the same style business. So our buddy, Siva, had told me about these these businesses. There's a two businesses called. One's called Scorpion Marketing, and the other is called ferocious marketing.

12:26

Okay. I see a trend. Normally, seems like a little bit of an overcompensation, but they actually sound badass businesses.

Okay. I see a trend. Normally, seems like a little bit of an overcompensation, but they actually sound badass businesses.

12:31

Yeah. I need, like, a, I need, like, a, like, a, like, a rabies LLC. You know what I mean?

Yeah. I need, like, a, I need, like, a, like, a, like, a rabies LLC. You know what I mean?

12:37

Or it's, like,

Or it's, like,

12:39

Like

Like

12:40

typhoid fever,

typhoid fever,

12:42

marketing or something.

marketing or something.

12:44

I need something like that. I love that. Hey. We're from dengue.

I need something like that. I love that. Hey. We're from dengue.

12:48

Yeah, we're the boys over at dengue fever. We're happy to help. We make it hot. You know what I mean?

Yeah, we're the boys over at dengue fever. We're happy to help. We make it hot. You know what I mean?

12:54

Gank is Khan incorporated. I love it. He killed

Gank is Khan incorporated. I love it. He killed

12:57

competition.

competition.

12:59

Oh,

Oh,

13:00

he

he

13:01

had told me that one of the I don't remember if it was a scorpion or ferocious. Those over a hundred million dollars as just a kinda like Google paper click plus,

had told me that one of the I don't remember if it was a scorpion or ferocious. Those over a hundred million dollars as just a kinda like Google paper click plus,

13:10

you know, basically, Google ad agency

you know, basically, Google ad agency

13:12

plus maybe, maybe Facebook ads as well for

plus maybe, maybe Facebook ads as well for

13:16

franchises.

franchises.

13:17

Like,

Like,

13:18

They go to every, you know, goodyear tires in America, and they're like, yo,

They go to every, you know, goodyear tires in America, and they're like, yo,

13:23

you need to have a good presence online.

you need to have a good presence online.

13:25

This is what we do. We help Goodyear tires franchisees,

This is what we do. We help Goodyear tires franchisees,

13:29

make more money in your location.

make more money in your location.

13:31

You pay us, whatever, ten grand a month, And we take care of your website. Your marketing will make sure you're visible on Yelp and then Google when people are searching for tires. Blah blah blah. And that's what they do. And then they go do the same thing. They did it in tires, and then they'll do it in Jamba juice, and then they'll do it in, you know, one franchise after another.

You pay us, whatever, ten grand a month, And we take care of your website. Your marketing will make sure you're visible on Yelp and then Google when people are searching for tires. Blah blah blah. And that's what they do. And then they go do the same thing. They did it in tires, and then they'll do it in Jamba juice, and then they'll do it in, you know, one franchise after another.

13:48

And so I kind of love this model, I think that this, like, this idea of

And so I kind of love this model, I think that this, like, this idea of

13:53

general like, generic agency,

general like, generic agency,

13:56

meh, but agency that is tailored towards franchisees,

meh, but agency that is tailored towards franchisees,

14:00

I think it's great. Why?

I think it's great. Why?

14:02

Friendshipes all are gonna have the same problem set. You're gonna have a cookie cutter customer. I love that. Typically, if something is a franchise, it's got scale already. So you know that niche is sort of validated.

Friendshipes all are gonna have the same problem set. You're gonna have a cookie cutter customer. I love that. Typically, if something is a franchise, it's got scale already. So you know that niche is sort of validated.

14:13

Third, it's the easiest marketing pitch in the world once you get started, which is that Yeah. We do, you know, over, you know, if five percent of McDonald's franchisees use us, or we're the largest agency for McDonald's franchisees, we are the number one. We serve over a hundred and fifty store, franchisees.

Third, it's the easiest marketing pitch in the world once you get started, which is that Yeah. We do, you know, over, you know, if five percent of McDonald's franchisees use us, or we're the largest agency for McDonald's franchisees, we are the number one. We serve over a hundred and fifty store, franchisees.

14:30

Guess what? The hundred fifty first is way easier to sell to. Once you got to the hundred fifty. Right? It's like it it becomes a snowball

Guess what? The hundred fifty first is way easier to sell to. Once you got to the hundred fifty. Right? It's like it it becomes a snowball

14:37

in terms of your marketing.

in terms of your marketing.

14:39

Your operations can get streamlined because they all, again, cookie cutter customer, they all need the same thing. And then lastly, that type of customer, a franchisee,

Your operations can get streamlined because they all, again, cookie cutter customer, they all need the same thing. And then lastly, that type of customer, a franchisee,

14:46

they've basically put, like, their net worth on the line to own these franchises.

they've basically put, like, their net worth on the line to own these franchises.

14:51

They

They

14:52

typically are not, like, these brick and mortar franchisees, they're doing that because they're not super tech savvy or online savvy. And so I think it's the perfect kind of customer, and you could just provide

typically are not, like, these brick and mortar franchisees, they're doing that because they're not super tech savvy or online savvy. And so I think it's the perfect kind of customer, and you could just provide

15:03

clear ROI from month one. And I think you could do this in a lot of niche Like, I think you could do this in, like, senior living. Like, my father-in-law has a senior living facility.

clear ROI from month one. And I think you could do this in a lot of niche Like, I think you could do this in, like, senior living. Like, my father-in-law has a senior living facility.

15:14

And,

And,

15:15

he

he

15:16

is, like, you basically, like, the entire business is just how's our occupancy?

is, like, you basically, like, the entire business is just how's our occupancy?

15:21

You know, if occupancy is at fifty five percent versus sixty five percent versus seventy five percent versus eighty five percent, that's, like, the that's a swing of, like, ten million dollars just in that that question right there. Oh, wow. And so

You know, if occupancy is at fifty five percent versus sixty five percent versus seventy five percent versus eighty five percent, that's, like, the that's a swing of, like, ten million dollars just in that that question right there. Oh, wow. And so

15:33

I'm, like, great.

I'm, like, great.

15:34

Hey, dad. We doing for mar well, how are we feeling that occupancy? Right? Like, you know, what are we doing? And he's like, well,

Hey, dad. We doing for mar well, how are we feeling that occupancy? Right? Like, you know, what are we doing? And he's like, well,

15:41

I don't really know how to do online marketing because most people who own seed you're living for abilities are not the most tech savvy. He's like So we need, like, like, a come die with us. Mark He's like, we host coffee and donuts, like, brunch for the local hospital nurses because that's, like, their number one source of deal flow right now. And then there's these search engines. It's, like, like, place for mom dot com or something like that. And, you know, you're true you try you tell them, hey. I'll pay you for leads, but they just don't bring you that many leads. And so

I don't really know how to do online marketing because most people who own seed you're living for abilities are not the most tech savvy. He's like So we need, like, like, a come die with us. Mark He's like, we host coffee and donuts, like, brunch for the local hospital nurses because that's, like, their number one source of deal flow right now. And then there's these search engines. It's, like, like, place for mom dot com or something like that. And, you know, you're true you try you tell them, hey. I'll pay you for leads, but they just don't bring you that many leads. And so

16:10

somebody who can basically solve the search query for, like, you know, senior living,

somebody who can basically solve the search query for, like, you know, senior living,

16:16

Austin, or memory care, Austin, or whatever.

Austin, or memory care, Austin, or whatever.

16:19

The person who can rank you at the top for that search is gonna be the difference between fifty five percent occupancy and seventy five percent occupancy, I think. And so I think if you found a niche or a franchise like that doing the the sort of digital marketing for it, I think, becomes very appealing. Yeah. You just have to run it, which can be challenging. Running those companies are is very hard, but getting customers, I think, is actually easier than But what's the one thing that makes running a company easier

The person who can rank you at the top for that search is gonna be the difference between fifty five percent occupancy and seventy five percent occupancy, I think. And so I think if you found a niche or a franchise like that doing the the sort of digital marketing for it, I think, becomes very appealing. Yeah. You just have to run it, which can be challenging. Running those companies are is very hard, but getting customers, I think, is actually easier than But what's the one thing that makes running a company easier

16:46

if you had good, a good way to get new customers. It is like -- For sure. -- the number one, like, you know, Advil for all aches and pains when it comes to running a business is at least we're getting a bunch of customers, like, you know, easily. We have a reliable way to do that.

if you had good, a good way to get new customers. It is like -- For sure. -- the number one, like, you know, Advil for all aches and pains when it comes to running a business is at least we're getting a bunch of customers, like, you know, easily. We have a reliable way to do that.

17:00

Every other complaint from there is, like, you know, just a a little little bump and bruise. Another interesting person who you met for the first time was Nick Gray. So Nick Gray was like the we we asked him to, like, MCR event, and then he ended up just attending every other, like, dinner that we had. And he, like, and seated hardcore.

Every other complaint from there is, like, you know, just a a little little bump and bruise. Another interesting person who you met for the first time was Nick Gray. So Nick Gray was like the we we asked him to, like, MCR event, and then he ended up just attending every other, like, dinner that we had. And he, like, and seated hardcore.

17:18

And what's interesting about Nick Graves, you guys should look him up is he's in, like, real time. You can watch him, like, become an authority on this very strange topic of, like, hosting small gatherings. Right. And he might be able to turn this into something substantial. And just to give you an example of what happened, we had this, like, fancy restaurant booked for this one dinner It got rained out because it was, like, the table was partially outdoors. So we went to this kind of crappy bar, and then we moved to another bar next door that was also somewhat outdoors, but had a roof. And Andrew, one of our guests was like, Oh, man. Is it gonna be cold? And and Nick was like, yeah. It might be cold. Hold on. And he ran to a shopping mall across the street and bought, like, a hundred dollar long sleeve t shirt. It goes, I got you. And

And what's interesting about Nick Graves, you guys should look him up is he's in, like, real time. You can watch him, like, become an authority on this very strange topic of, like, hosting small gatherings. Right. And he might be able to turn this into something substantial. And just to give you an example of what happened, we had this, like, fancy restaurant booked for this one dinner It got rained out because it was, like, the table was partially outdoors. So we went to this kind of crappy bar, and then we moved to another bar next door that was also somewhat outdoors, but had a roof. And Andrew, one of our guests was like, Oh, man. Is it gonna be cold? And and Nick was like, yeah. It might be cold. Hold on. And he ran to a shopping mall across the street and bought, like, a hundred dollar long sleeve t shirt. It goes, I got you. And

18:03

how impressive is that? He is the ultimate party host, which is no surprise because that's what he does. So his I don't know him. You know him very well. I I just met him and him and just I'm just got my first dose of Nick Gray, and I can't wait for my second dose. So, basically,

how impressive is that? He is the ultimate party host, which is no surprise because that's what he does. So his I don't know him. You know him very well. I I just met him and him and just I'm just got my first dose of Nick Gray, and I can't wait for my second dose. So, basically,

18:18

It sounds like he ran a company called Museum Hack, which was basically

It sounds like he ran a company called Museum Hack, which was basically

18:23

a kind of like a

a kind of like a

18:25

night adventure

night adventure

18:26

company, so you would go to a museum, the tour would be hosted by a local stand up comedian or magician or somebody who's got some

company, so you would go to a museum, the tour would be hosted by a local stand up comedian or magician or somebody who's got some

18:34

showmanship.

showmanship.

18:35

And, and, basically, he paired showmanship

And, and, basically, he paired showmanship

18:38

with something that needed showmanship, museum tours, And it was a good company. I think it was making a couple million, like, maybe one, two million dollars a year of profit. He sells the business, takes the proceeds,

with something that needed showmanship, museum tours, And it was a good company. I think it was making a couple million, like, maybe one, two million dollars a year of profit. He sells the business, takes the proceeds,

18:49

invest it into, I think, did you say all of it into Tesla or, like, just a lot of it?

invest it into, I think, did you say all of it into Tesla or, like, just a lot of it?

18:54

So previously, he had made money because he he his him and his family started an aviation parts business. So they made, like, the screens that go in, like, private jets, like, like, the,

So previously, he had made money because he he his him and his family started an aviation parts business. So they made, like, the screens that go in, like, private jets, like, like, the,

19:05

navigation screens with the earnings that he had from that business, he invested it all in Tesla. And there's these funny pictures of him during the New York marathon years ago, and he would hold up signs that says by Tesla because he was, like, trying to He would just show up everywhere and just Tesla bomb.

navigation screens with the earnings that he had from that business, he invested it all in Tesla. And there's these funny pictures of him during the New York marathon years ago, and he would hold up signs that says by Tesla because he was, like, trying to He would just show up everywhere and just Tesla bomb.

19:20

Yeah. Yeah. Yeah. And then he

Yeah. Yeah. Yeah. And then he

19:22

killed it on that. And then he started this, museum company with his proceeds. He put it into cloudflare, which has not done well. But you'll see him all the time. It's really funny. You'll see him, like, someone will be like, what's the best service for this? And he'll just reply on Twitter. I hear a cloud Cloudflare is really good. You should check out Cloudflare. Like, he's, like, promoting it. And with his book, he says the same thing. He's got this book called two hour cocktail party. If you go on Google photos and look at the reviews of any bar in Austin, he's been there and he's reviewed it. And when he reviews it, he takes a picture of his book in front of the sign the food of that restaurant as, like, guerilla marketing. That's all he does. You had told me about this guy as this kinda like super social guy that's in Austin, that's, like, now doing this thing called a two hour cocktail party.

killed it on that. And then he started this, museum company with his proceeds. He put it into cloudflare, which has not done well. But you'll see him all the time. It's really funny. You'll see him, like, someone will be like, what's the best service for this? And he'll just reply on Twitter. I hear a cloud Cloudflare is really good. You should check out Cloudflare. Like, he's, like, promoting it. And with his book, he says the same thing. He's got this book called two hour cocktail party. If you go on Google photos and look at the reviews of any bar in Austin, he's been there and he's reviewed it. And when he reviews it, he takes a picture of his book in front of the sign the food of that restaurant as, like, guerilla marketing. That's all he does. You had told me about this guy as this kinda like super social guy that's in Austin, that's, like, now doing this thing called a two hour cocktail party.

20:08

And,

And,

20:10

And he sold, like, I don't know, ten thousand plus units of the of that book. And he was like, and I I couldn't tell at first. I was like, well,

And he sold, like, I don't know, ten thousand plus units of the of that book. And he was like, and I I couldn't tell at first. I was like, well,

20:20

Is he a idiot or a genius? And then I think this is a common game I play where I feed somebody and I I'm playing the idiot or genius game. And and the case for idiot was, like

Is he a idiot or a genius? And then I think this is a common game I play where I feed somebody and I I'm playing the idiot or genius game. And and the case for idiot was, like

20:30

wait. So he, like, sold his company and that was all in on this, like, just

wait. So he, like, sold his company and that was all in on this, like, just

20:35

perfecting

perfecting

20:36

this, like, owning this little sub brand, this con this content brand around hosting a two hour cocktail party. I I can't tell you the last cocktail party I hosted. So I was like, he spent three years writing this book. And he was all in, and then all the things you told me about the way he was promoting the book and books in general are not a great business model. So I was like, What is this guy getting at? And that was my, like, is he an idiot?

this, like, owning this little sub brand, this con this content brand around hosting a two hour cocktail party. I I can't tell you the last cocktail party I hosted. So I was like, he spent three years writing this book. And he was all in, and then all the things you told me about the way he was promoting the book and books in general are not a great business model. So I was like, What is this guy getting at? And that was my, like, is he an idiot?

20:57

But very quickly, I've shifted into

But very quickly, I've shifted into

20:59

No, this guy's a genius, and here's why.

No, this guy's a genius, and here's why.

21:02

So

So

21:03

first of all, it's a real problem. Hosting a hosting a party, a hosting hosting any kind of party, forget, like, a specific way to our cocktail party, hosting a dinner party is

first of all, it's a real problem. Hosting a hosting a party, a hosting hosting any kind of party, forget, like, a specific way to our cocktail party, hosting a dinner party is

21:14

something that is valuable if you do it. Kinda stressful when you do it. And there's a difference between

something that is valuable if you do it. Kinda stressful when you do it. And there's a difference between

21:21

bad, good, and great that comes into a bunch of details.

bad, good, and great that comes into a bunch of details.

21:25

And the details are things like

And the details are things like

21:28

When you invite people, how do you prep them for it? What is the email you sent beforehand

When you invite people, how do you prep them for it? What is the email you sent beforehand

21:32

that reminds people even that this is happening, what it's gonna be about and how they should show up.

that reminds people even that this is happening, what it's gonna be about and how they should show up.

21:38

And that when they show up, like, how do people have to introduce themselves? Oh, he's a bigger yeah. Gotta have name tags. Name tags help. Because whether you Name tag Nick. Name tag Nick. Yeah. You gotta have name tags. Okay. What what else do you have to have? He's like, well, you kinda want the event flow versus just having it be like, well, whatever happens. If we break out into

And that when they show up, like, how do people have to introduce themselves? Oh, he's a bigger yeah. Gotta have name tags. Name tags help. Because whether you Name tag Nick. Name tag Nick. Yeah. You gotta have name tags. Okay. What what else do you have to have? He's like, well, you kinda want the event flow versus just having it be like, well, whatever happens. If we break out into

21:56

to random clicks of people that already know each other or a giant group where it's kind of awkward. You know, what's gonna happen? And so he's like, has his little sister. He's like, I'm gonna have some unstructured time and some structured conversations.

to random clicks of people that already know each other or a giant group where it's kind of awkward. You know, what's gonna happen? And so he's like, has his little sister. He's like, I'm gonna have some unstructured time and some structured conversations.

22:08

And then back to unstructured after the structured because the structure gave us all something to talk about in the unstructured time. He's got his thing. And it it goes into little things like, hey. You know, if you host something at your house, like, peep nobody knows what the trash is. And so they're opening all your cupboards of your house, trying fine shit. Now they're just going through all your shit, and then they just leave it on the counter. And now your house is getting now the party's looking like a a college rat party. Just put a label where the trash is. Let's just do that. And he's got all the little reminders and tips and tricks for a host. Okay. So

And then back to unstructured after the structured because the structure gave us all something to talk about in the unstructured time. He's got his thing. And it it goes into little things like, hey. You know, if you host something at your house, like, peep nobody knows what the trash is. And so they're opening all your cupboards of your house, trying fine shit. Now they're just going through all your shit, and then they just leave it on the counter. And now your house is getting now the party's looking like a a college rat party. Just put a label where the trash is. Let's just do that. And he's got all the little reminders and tips and tricks for a host. Okay. So

22:36

solves a real problem.

solves a real problem.

22:38

That's kinda stressful. It kinda valuable if you do it right. Like, We've both been to parties where the magic happens. The conversation just gets really interesting.

That's kinda stressful. It kinda valuable if you do it right. Like, We've both been to parties where the magic happens. The conversation just gets really interesting.

22:46

You meet three or four people that you're, like, become really good friends with you did this, actually. Like, this is how we met. Was a you host our dinner party at my office. And so, like, you know, the the right dinner party can lead to some really great things, and the wrong one is just forgettable.

You meet three or four people that you're, like, become really good friends with you did this, actually. Like, this is how we met. Was a you host our dinner party at my office. And so, like, you know, the the right dinner party can lead to some really great things, and the wrong one is just forgettable.

23:00

Okay.

Okay.

23:01

So now why do I think it's actually genius?

So now why do I think it's actually genius?

23:04

I think he's got a win win scenario. And what I mean by a win win scenario is that whether this becomes a big deal or not, he wins.

I think he's got a win win scenario. And what I mean by a win win scenario is that whether this becomes a big deal or not, he wins.

23:13

The first part is

The first part is

23:15

by doing this, he is building, like, the ultimate friend group network. Like I think, Andrew

by doing this, he is building, like, the ultimate friend group network. Like I think, Andrew

23:21

called him. Andrew Wilkinson called him a friend billionaire. He goes, Nick's a friend billionaire. And he'll and Nick won't brag about it, but I'll be like, what'd you do this weekend? He's like, oh, I was at a friend's house. I was like, who? He was like, oh, Matt Molewag, the guy who started, WordPress. We were just I was just at his house all weekend. And I was like, what? How do you know Matt? He's like, oh, I met him at a dinner or this, and he, like, has so many stories like that. And

called him. Andrew Wilkinson called him a friend billionaire. He goes, Nick's a friend billionaire. And he'll and Nick won't brag about it, but I'll be like, what'd you do this weekend? He's like, oh, I was at a friend's house. I was like, who? He was like, oh, Matt Molewag, the guy who started, WordPress. We were just I was just at his house all weekend. And I was like, what? How do you know Matt? He's like, oh, I met him at a dinner or this, and he, like, has so many stories like that. And

23:40

when you are a friend billionaire, what does that mean? That means you

when you are a friend billionaire, what does that mean? That means you

23:43

you know a lot of cool people, so you're constantly inspired by the people you're around. You had a lot of people who you know, got your back into love you, and you you have a bunch of of, like, real connections and, like, real, a real social life, which I think is, like,

you know a lot of cool people, so you're constantly inspired by the people you're around. You had a lot of people who you know, got your back into love you, and you you have a bunch of of, like, real connections and, like, real, a real social life, which I think is, like,

23:56

I think it's kind of like one of these, like, silent,

I think it's kind of like one of these, like, silent,

23:59

like, you know, epidemics that's going on right now. Is that

like, you know, epidemics that's going on right now. Is that

24:02

Most people I know have, like, a really weak and feeble friend group. Maybe I'm just in that that world. I I don't know, but, like, a lot of people have this feeling of, like,

Most people I know have, like, a really weak and feeble friend group. Maybe I'm just in that that world. I I don't know, but, like, a lot of people have this feeling of, like,

24:12

Great. I work from home.

Great. I work from home.

24:16

I live at home. I eat at home. I order food on DoorDash, And, like, I don't see another human being for, like, you know, I can go seven days without seeing another another, like, person with a pulse. Or even if you are seeing people, it's all transitional transactions. It's great. I live in SF or LA, and I go to Berry's boot camp and everybody rushes in and does the thing and then rushes out. And, like,

I live at home. I eat at home. I order food on DoorDash, And, like, I don't see another human being for, like, you know, I can go seven days without seeing another another, like, person with a pulse. Or even if you are seeing people, it's all transitional transactions. It's great. I live in SF or LA, and I go to Berry's boot camp and everybody rushes in and does the thing and then rushes out. And, like,

24:38

this, like, what hap like, where am I supposed to make new friends?

this, like, what hap like, where am I supposed to make new friends?

24:42

You know, that's not really, like, that easy for most people. So anyways, I think that what Nick has is is actually quite rare. So whether the all this is is he makes a bunch of friends, has a bunch of fun experiences.

You know, that's not really, like, that easy for most people. So anyways, I think that what Nick has is is actually quite rare. So whether the all this is is he makes a bunch of friends, has a bunch of fun experiences.

24:53

And, you know, he was showing me this video on his phone. He's like, check this out. He's like, last night, after we hung out,

And, you know, he was showing me this video on his phone. He's like, check this out. He's like, last night, after we hung out,

24:59

I was on my way back, and my friend texted me and said, you gotta check this out. It's flooding in my area, but it's created like this almost like fake surfing thing. Like, it was, like, floating on some street, and the water was running really fast, but there was, like, a lip in the in the road. And so he could you could go on a boogie board and basically feel like you're surfing. And they just did that for, like, hours, and he had these fun videos. And I was, like,

I was on my way back, and my friend texted me and said, you gotta check this out. It's flooding in my area, but it's created like this almost like fake surfing thing. Like, it was, like, floating on some street, and the water was running really fast, but there was, like, a lip in the in the road. And so he could you could go on a boogie board and basically feel like you're surfing. And they just did that for, like, hours, and he had these fun videos. And I was, like,

25:21

cool. I was just, like, on my phone scrolling when you were doing that. Right? Like, this guy's not gonna I was watching your video. He's gonna have he's like an experienced billionaire. So I think that's the that's the bottom of the win. Of if nothing else, he gets that. But at the top, I'm like,

cool. I was just, like, on my phone scrolling when you were doing that. Right? Like, this guy's not gonna I was watching your video. He's gonna have he's like an experienced billionaire. So I think that's the that's the bottom of the win. Of if nothing else, he gets that. But at the top, I'm like,

25:36

dude, I kinda think this should be a local franchise. Like, I think that he should basically

dude, I kinda think this should be a local franchise. Like, I think that he should basically

25:42

turn this into, like, the modern day toastmasters. Like, I think if he wanted to, this could be an enormous business, and it could help a lot of people because he could basically say, look,

turn this into, like, the modern day toastmasters. Like, I think if he wanted to, this could be an enormous business, and it could help a lot of people because he could basically say, look,

25:54

open up a local chapter, like toastmasters,

open up a local chapter, like toastmasters,

25:57

and,

and,

25:58

It's just dedicated to hosting awesome,

It's just dedicated to hosting awesome,

26:00

get togethers of awesome people. I'll train you how to host them.

get togethers of awesome people. I'll train you how to host them.

26:04

Right? You fly out to me. You you attend one of these as part of your training.

Right? You fly out to me. You you attend one of these as part of your training.

26:08

And, and then go wherever you live and start hosting these things. And, you know, pay your membership dues

And, and then go wherever you live and start hosting these things. And, you know, pay your membership dues

26:14

to to be a part of this. And let's let's create an international

to to be a part of this. And let's let's create an international

26:18

wave of people who wanna get better at hosting things and having a awesome social life. I think he could create the next host matches. What do you think?

wave of people who wanna get better at hosting things and having a awesome social life. I think he could create the next host matches. What do you think?

26:27

So toastmasters.

So toastmasters.

26:28

So for those who don't know toastmasters, I don't know entirely how they described themselves, but I I knew it as like a public speaking club. So you spend fifty or, a hundred dollars a year, something like that, and you get to go to a local chapter where you, like, everyone practices public speaking, but I think they weave in some type of leadership component where you can, like, learn how to lead, but it's all related to public speaking. There are non profits. So you can look them up. So toastmasters has sixty three million dollars in assets of which

So for those who don't know toastmasters, I don't know entirely how they described themselves, but I I knew it as like a public speaking club. So you spend fifty or, a hundred dollars a year, something like that, and you get to go to a local chapter where you, like, everyone practices public speaking, but I think they weave in some type of leadership component where you can, like, learn how to lead, but it's all related to public speaking. There are non profits. So you can look them up. So toastmasters has sixty three million dollars in assets of which

26:56

it looks like about thirty five million of that is just cash.

it looks like about thirty five million of that is just cash.

26:59

And then they did last year, something like eighteen million, nineteen million in membership dues or sorry, twenty five million in membership dues and about thirty million in aggregate in total revenue. So, like,

And then they did last year, something like eighteen million, nineteen million in membership dues or sorry, twenty five million in membership dues and about thirty million in aggregate in total revenue. So, like,

27:11

not a nice subs that that's very nice. So definitely worked. Yeah. Exactly. And I think that, like, you know, there's a lot more people who wanna be able to host the party

not a nice subs that that's very nice. So definitely worked. Yeah. Exactly. And I think that, like, you know, there's a lot more people who wanna be able to host the party

27:21

and build an awesome kinda like social life for themselves, then there are people who wanna

and build an awesome kinda like social life for themselves, then there are people who wanna

27:26

get better at public speaking.

get better at public speaking.

27:28

And, so I think this actually has a lot more legs. And it reminds me of the game. So I haven't read his book, but, but Neil, the way Neil Strauss wrote the game and was like, hey,

And, so I think this actually has a lot more legs. And it reminds me of the game. So I haven't read his book, but, but Neil, the way Neil Strauss wrote the game and was like, hey,

27:38

Do you wanna get better at, you know, like, meeting women? If so, you know, this is a book that's gonna tell you a bunch of, awesome, yeah, sort of, war stories plus techniques that that can help you do that. And I think that this reminds me a little bit of the game. It's got the benefits of the game without the sleaze factor.

Do you wanna get better at, you know, like, meeting women? If so, you know, this is a book that's gonna tell you a bunch of, awesome, yeah, sort of, war stories plus techniques that that can help you do that. And I think that this reminds me a little bit of the game. It's got the benefits of the game without the sleaze factor.

27:56

Of of the game. And so for that reason,

Of of the game. And so for that reason,

28:00

I'm in. And I just gave I just gave him I just gave him the thought leader triangle with my hand. For those who are listening. I it's when you start with the the pyramid of hands going upwards. And then on the on the inflection point of the sentence, you gotta flip it down.

I'm in. And I just gave I just gave him I just gave him the thought leader triangle with my hand. For those who are listening. I it's when you start with the the pyramid of hands going upwards. And then on the on the inflection point of the sentence, you gotta flip it down.

28:15

This data is wrong every freaking time.

This data is wrong every freaking time.

28:17

Have you heard of HubSpot?

Have you heard of HubSpot?

28:20

HubSpot is a CRM platform where everything is fully integrate. Well, I can see the client's whole history, calls, support tickets, emails.

HubSpot is a CRM platform where everything is fully integrate. Well, I can see the client's whole history, calls, support tickets, emails.

28:27

And here's a test from three days ago, I totally missed

And here's a test from three days ago, I totally missed

28:32

Hubspot, grow better.

Hubspot, grow better.

28:35

Did you meet anyone else that was interesting or have any other,

Did you meet anyone else that was interesting or have any other,

28:38

thoughts about,

thoughts about,

28:40

people you met or experiences. I had a couple high level thoughts. Couple a couple high level thoughts. The most so we did the meet and greet for, like, I don't know. It was almost, like, two hours or something after the show.

people you met or experiences. I had a couple high level thoughts. Couple a couple high level thoughts. The most so we did the meet and greet for, like, I don't know. It was almost, like, two hours or something after the show.

28:50

Just like people are you tired after that?

Just like people are you tired after that?

28:54

I have this thing where relief gives me a lot of energy. So I was so relieved that the show is over I felt like people had a good time,

I have this thing where relief gives me a lot of energy. So I was so relieved that the show is over I felt like people had a good time,

29:01

and that I didn't, like, my my trip was over. I was gonna go home and get to just, like, be in my bed and not have to be I was traveling with my two little kids, which you know, it has its own challenges. I had no less than ten people reference

and that I didn't, like, my my trip was over. I was gonna go home and get to just, like, be in my bed and not have to be I was traveling with my two little kids, which you know, it has its own challenges. I had no less than ten people reference

29:12

the size of the cotton candy that you're

the size of the cotton candy that you're

29:14

children have. They were like My wife wanted to see the show, so she brought my kids who are two and three years old to the show. And that's like, you know, that's like you know, open it up a a a lighter inside of a natural gas factory. Like, you you kind of know this thing could combust at any second, and she just had a a backpack of bribes, which I think actually should be its own product from traveling moms. It's just a pre made backpack

children have. They were like My wife wanted to see the show, so she brought my kids who are two and three years old to the show. And that's like, you know, that's like you know, open it up a a a lighter inside of a natural gas factory. Like, you you kind of know this thing could combust at any second, and she just had a a backpack of bribes, which I think actually should be its own product from traveling moms. It's just a pre made backpack

29:37

full of, like, little dollar store toys that you can give out every fifteen minutes to be like, alright. Be occupied. Don't scream and cry and think about anything. And just

full of, like, little dollar store toys that you can give out every fifteen minutes to be like, alright. Be occupied. Don't scream and cry and think about anything. And just

29:46

Unbelievable amounts of crazy candy that they never get to eat. Like a bathtub sized

Unbelievable amounts of crazy candy that they never get to eat. Like a bathtub sized

29:52

container of cotton candy. A seven layer lollipop. It looked like, you know, those like Dude, someone told me they're like, we saw Sean's eating. Sean's kids eating a kebab or like a hotdog or something, except it was like of Lyle sour patch kids.

container of cotton candy. A seven layer lollipop. It looked like, you know, those like Dude, someone told me they're like, we saw Sean's eating. Sean's kids eating a kebab or like a hotdog or something, except it was like of Lyle sour patch kids.

30:05

It was like, you know, when the shake builds, like, a a ninety five story, like, apartment for himself

It was like, you know, when the shake builds, like, a a ninety five story, like, apartment for himself

30:11

in, in Dubai, It was the the shake Dubai tower of lollipops. It was incredible. Yeah. I had a bunch of people tell me about that. But anyway, what were you saying? So I would say in the meet and greet line,

in, in Dubai, It was the the shake Dubai tower of lollipops. It was incredible. Yeah. I had a bunch of people tell me about that. But anyway, what were you saying? So I would say in the meet and greet line,

30:22

the most common I would say the most common questions, and I don't know what you experienced because you had your own line, and I had my own line. So maybe your yours was different.

the most common I would say the most common questions, and I don't know what you experienced because you had your own line, and I had my own line. So maybe your yours was different.

30:29

I got a lot of people being like, hey, whatever. Love the show. Can take a selfie. And then got one question for you. And the question, I was like, oh, this is this is gonna be

I got a lot of people being like, hey, whatever. Love the show. Can take a selfie. And then got one question for you. And the question, I was like, oh, this is this is gonna be

30:38

probably gonna be a doozy, right, but they're they they won't, you know, they're gonna they're using their one shot on this question.

probably gonna be a doozy, right, but they're they they won't, you know, they're gonna they're using their one shot on this question.

30:43

And it would the most common questions, the most obvious answers. It would be like,

And it would the most common questions, the most obvious answers. It would be like,

30:49

you know, I'm trying to decide between this or this. You know, what do you think I should do?

you know, I'm trying to decide between this or this. You know, what do you think I should do?

30:54

Well, what do you wanna do?

Well, what do you wanna do?

30:56

I really wanna do this. Alright. Well, then you should probably do that one. Or, like, I don't know. And it's like, a few, like, And and do you want do you like do you like one more than the other? Like, do, you know, do you want one more if you need if you did know what you wanted, what would you say? Yeah. I know you don't know what you want. But if you did know, what would you say? And they're like,

I really wanna do this. Alright. Well, then you should probably do that one. Or, like, I don't know. And it's like, a few, like, And and do you want do you like do you like one more than the other? Like, do, you know, do you want one more if you need if you did know what you wanted, what would you say? Yeah. I know you don't know what you want. But if you did know, what would you say? And they're like,

31:15

b. I'm like,

b. I'm like,

31:16

cool. Do b there. Right? Or it'd be like Yeah. And I and I hate giving that answer because it's like, you know, not that we're someone's hero, but don't meet your heroes because, like, Yeah. We'll just give you the most obvious obvious answer. The or the second one is like, I'm doing this, this, and this, and they go, oh, cool. What are the results? They'll tell me. I'm like, what were the results last year? Okay? Well, just, yeah, keep going. Sounds like a port. Yeah. Exactly.

cool. Do b there. Right? Or it'd be like Yeah. And I and I hate giving that answer because it's like, you know, not that we're someone's hero, but don't meet your heroes because, like, Yeah. We'll just give you the most obvious obvious answer. The or the second one is like, I'm doing this, this, and this, and they go, oh, cool. What are the results? They'll tell me. I'm like, what were the results last year? Okay? Well, just, yeah, keep going. Sounds like a port. Yeah. Exactly.

31:38

Either it's working.

Either it's working.

31:40

Don't don't mess it up. Or

Don't don't mess it up. Or

31:42

Sounds like it's not working.

Sounds like it's not working.

31:45

Do you wanna

Do you wanna

31:47

like, you you're asking me for investment. And the actually, you should be asking for advice. Right? Because it's not working.

like, you you're asking me for investment. And the actually, you should be asking for advice. Right? Because it's not working.

31:53

You know, the same thing was, like, I'm doing these. I got these two ideas. I got I got one company. I do this. Another company I do this, and I'm really it's really hard because blah blah blah.

You know, the same thing was, like, I'm doing these. I got these two ideas. I got I got one company. I do this. Another company I do this, and I'm really it's really hard because blah blah blah.

32:03

Cool. Sounds like you're doing two two companies.

Cool. Sounds like you're doing two two companies.

32:06

Like, do you think Do you think the optimal strategy is gonna be to do two startups at once or one?

Like, do you think Do you think the optimal strategy is gonna be to do two startups at once or one?

32:11

Like, and they're like, yeah, one probably.

Like, and they're like, yeah, one probably.

32:14

Cool. So which is the better business? Like, which one do you wanna do?

Cool. So which is the better business? Like, which one do you wanna do?

32:17

Which one is working better?

Which one is working better?

32:19

And then they're like, well, no. But see, this one kinda feeds into this one.

And then they're like, well, no. But see, this one kinda feeds into this one.

32:25

And I'm like, no. It actually eats away at all of your time and mindshare. It doesn't feed into anything. And they're like,

And I'm like, no. It actually eats away at all of your time and mindshare. It doesn't feed into anything. And they're like,

32:31

I'm like, you know, like,

I'm like, you know, like,

32:33

Elon Musk can can run two companies at once. You might even be able to run three. But,

Elon Musk can can run two companies at once. You might even be able to run three. But,

32:39

until you have, you know, like, until your palm is, like, you know, a physics textbook. Like, you know, until you can until unless you're built the way he's built, like, it's probably not the optimal strategy for you. Like, if you're in this meet and greet line, I'm just gonna tell you right now. Probably don't wanna be CEO of three startups at once. And so

until you have, you know, like, until your palm is, like, you know, a physics textbook. Like, you know, until you can until unless you're built the way he's built, like, it's probably not the optimal strategy for you. Like, if you're in this meet and greet line, I'm just gonna tell you right now. Probably don't wanna be CEO of three startups at once. And so

32:57

the obvious answer for most of them is, like, what if you're just focused on the one that's that you like more or is working better? Like, I think that would probably work better than trying to make both of these these fledgling things work. And so I felt almost silly that that that was the case.

the obvious answer for most of them is, like, what if you're just focused on the one that's that you like more or is working better? Like, I think that would probably work better than trying to make both of these these fledgling things work. And so I felt almost silly that that that was the case.

33:10

And what we're saying here about everyone was searching? Cause we met, like, a bunch of successful people. For example, probably one of the more successful people we met was this guy named AJ Patel, who

And what we're saying here about everyone was searching? Cause we met, like, a bunch of successful people. For example, probably one of the more successful people we met was this guy named AJ Patel, who

33:20

is, like, thirty two or thirty five or something like that. And he started a dog supplement company, which whenever I hear about that, I'm like, that's the greatest thing ever because who knows if, like, the product that works? But he originally sold a portion of the company at, like, two hundred million dollar valuation, and then a few years later, sold it for six hundred fifty million dollars in valuation. And he seemed pretty, like,

is, like, thirty two or thirty five or something like that. And he started a dog supplement company, which whenever I hear about that, I'm like, that's the greatest thing ever because who knows if, like, the product that works? But he originally sold a portion of the company at, like, two hundred million dollar valuation, and then a few years later, sold it for six hundred fifty million dollars in valuation. And he seemed pretty, like,

33:43

Zenlike. Like, he kinda had his act together. But still, there were some things where he was, like, trying to figure out what to do next and, like, he he had normal questions that everyone else had. And on here, you had every everyone searching. Yeah. Actually, I wanna say one last thing about that previous thing about most common most of the common questions have the simplest answer. That's not a knock on this people. What I meant is,

Zenlike. Like, he kinda had his act together. But still, there were some things where he was, like, trying to figure out what to do next and, like, he he had normal questions that everyone else had. And on here, you had every everyone searching. Yeah. Actually, I wanna say one last thing about that previous thing about most common most of the common questions have the simplest answer. That's not a knock on this people. What I meant is,

34:04

dude, this game is not as complicated as we make it. I have the same I do make those same mistakes, and it and all it takes is just a third party with, like, a fresh set of eyes is like, well, sounds like you just pick the one you want to do. Right? Or, like, suddenly three things. Try focusing on the one, and it'll probably work better. Or, like, you know, whatever. And so I think that it's useful to almost have that be your own coach in that way and save yourself a lot of heartache because

dude, this game is not as complicated as we make it. I have the same I do make those same mistakes, and it and all it takes is just a third party with, like, a fresh set of eyes is like, well, sounds like you just pick the one you want to do. Right? Or, like, suddenly three things. Try focusing on the one, and it'll probably work better. Or, like, you know, whatever. And so I think that it's useful to almost have that be your own coach in that way and save yourself a lot of heartache because

34:31

that it wasn't a knock on those individuals. It's that is the common problem.

that it wasn't a knock on those individuals. It's that is the common problem.

34:36

Is that we we

Is that we we

34:37

we don't have complex problems. We have simple problems. And a simple problem doesn't need a complex answer. It needs a simple answer. So that was my point there. Alright. Does to the second thing? Yeah. Everyone is searching. It didn't matter who we were hanging out with. Net worth zero, net worth, hundred k, net worth one million, ten million, a hundred million in the in the billionaire we had dinner with.

we don't have complex problems. We have simple problems. And a simple problem doesn't need a complex answer. It needs a simple answer. So that was my point there. Alright. Does to the second thing? Yeah. Everyone is searching. It didn't matter who we were hanging out with. Net worth zero, net worth, hundred k, net worth one million, ten million, a hundred million in the in the billionaire we had dinner with.

34:57

Everybody was searching. Searching for meetings, searching for what's next, searching for what they should be doing with them their time, searching for a better challenge, searching for a way to to solve the problem,

Everybody was searching. Searching for meetings, searching for what's next, searching for what they should be doing with them their time, searching for a better challenge, searching for a way to to solve the problem,

35:06

It just felt like everyone was searching, specifically a lot of people were searching for, like, direction.

It just felt like everyone was searching, specifically a lot of people were searching for, like, direction.

35:11

And

And

35:12

it really made me, like,

it really made me, like,

35:15

It really highlights me the value of

It really highlights me the value of

35:18

when you know you when you have a clear direction,

when you know you when you have a clear direction,

35:21

the value of that to, like, be grateful for that and find people who are good at figuring that out. Because I think if you stay in that searching state for too long,

the value of that to, like, be grateful for that and find people who are good at figuring that out. Because I think if you stay in that searching state for too long,

35:30

that shit's dangerous. It's like an inception. It's like we can only be in the dream for an hour before we forget that it's a dream. You know, we gotta do that thing where we fucking

that shit's dangerous. It's like an inception. It's like we can only be in the dream for an hour before we forget that it's a dream. You know, we gotta do that thing where we fucking

35:39

cold plunge ourselves to get back out of it and wake back up. It's like there is it's okay to be in a wandering mode or a searching mode or kind of a thinking mode. Like, what do I wanna do?

cold plunge ourselves to get back out of it and wake back up. It's like there is it's okay to be in a wandering mode or a searching mode or kind of a thinking mode. Like, what do I wanna do?

35:48

But after six months, after twelve months, after eighteen months, like,

But after six months, after twelve months, after eighteen months, like,

35:53

that shit becomes you get lost in the sauce. And,

that shit becomes you get lost in the sauce. And,

35:56

I felt like there were kind of a lot of people that were lost lost in the sauce, that that that their their search was sort of, like, almost indefinite. And I think that's that's dangerous.

I felt like there were kind of a lot of people that were lost lost in the sauce, that that that their their search was sort of, like, almost indefinite. And I think that's that's dangerous.

36:07

That's interesting, and that's actually really scary. That's that kind of a because it's one of those things where if it goes on for too long, it gets even worse. And then, you know, you're like

That's interesting, and that's actually really scary. That's that kind of a because it's one of those things where if it goes on for too long, it gets even worse. And then, you know, you're like

36:15

you know, ass deep in it, and you're like, oh, no. Yeah. You forget how they even start the engine. It's like this car hasn't been on for a long time. Does the engine start And I think you're good at this. I think the way I think you're really good at this. The way you are very structured helps you, because I think you're very, like, regiment or you're, like, For the next three months, I'm gonna only

you know, ass deep in it, and you're like, oh, no. Yeah. You forget how they even start the engine. It's like this car hasn't been on for a long time. Does the engine start And I think you're good at this. I think the way I think you're really good at this. The way you are very structured helps you, because I think you're very, like, regiment or you're, like, For the next three months, I'm gonna only

36:36

talk to people and figure out what I want. And after three months, I'm gonna have a conversation with myself and shift into the next gear. And because you're this is my read of it, at least. I I I don't know what goes on in your head, but my read of it is. No. That's that's exactly how it is. Your timeboxings and

talk to people and figure out what I want. And after three months, I'm gonna have a conversation with myself and shift into the next gear. And because you're this is my read of it, at least. I I I don't know what goes on in your head, but my read of it is. No. That's that's exactly how it is. Your timeboxings and

36:50

You know, there's there's an argument to be had for, like, just wandering around and letting, you know, the you can't control everything.

You know, there's there's an argument to be had for, like, just wandering around and letting, you know, the you can't control everything.

36:55

But I think having these creative constraints, these, like, time box constraints,

But I think having these creative constraints, these, like, time box constraints,

36:59

helps keep you honest. Like, am I really am I even learning from my wandering at this point, or am I just have I forgotten, like, my my head for my feet? I do I even remember what the hell I'm supposed to be doing right now. And so I think, you know, you had a period post hustle and pre Hampton,

helps keep you honest. Like, am I really am I even learning from my wandering at this point, or am I just have I forgotten, like, my my head for my feet? I do I even remember what the hell I'm supposed to be doing right now. And so I think, you know, you had a period post hustle and pre Hampton,

37:14

that was, like, your searching period.

that was, like, your searching period.

37:16

But it was like, I think you knew you were gonna search. You knew you were gonna wander and explore, which meant don't jump into something really fast.

But it was like, I think you knew you were gonna search. You knew you were gonna wander and explore, which meant don't jump into something really fast.

37:24

But also don't let that last forever. Is that right?

But also don't let that last forever. Is that right?

37:28

Yeah. Well, I'm obsessed with time. So, like, even when I was twenty years old. I had this document. I think if you Google, like, my name and then CEO doc, you'll be able to find this spreadsheet.

Yeah. Well, I'm obsessed with time. So, like, even when I was twenty years old. I had this document. I think if you Google, like, my name and then CEO doc, you'll be able to find this spreadsheet.

37:38

And I would map out I I think I had thousands of them. Of all these biographies of people I read. And I would type in, like, when they started their apprenticeship,

And I would map out I I think I had thousands of them. Of all these biographies of people I read. And I would type in, like, when they started their apprenticeship,

37:46

when they got successful, and the time it took to do that. I was obsessed with time.

when they got successful, and the time it took to do that. I was obsessed with time.

37:51

And the reason time's important is I think that the constraint is incredibly

And the reason time's important is I think that the constraint is incredibly

37:55

necessary. I read this book by Robert Green, and he about urgency. And that was the first time that I learned about the importance of urgency. And so that's why I'm obsessed with time. And so usually what I do is I have this thing called worry time. Which is very similar to, like, searching time. But worry time is, like, here is the period that I can worry about these these following things. So, like, it could be, like,

necessary. I read this book by Robert Green, and he about urgency. And that was the first time that I learned about the importance of urgency. And so that's why I'm obsessed with time. And so usually what I do is I have this thing called worry time. Which is very similar to, like, searching time. But worry time is, like, here is the period that I can worry about these these following things. So, like, it could be, like,

38:15

you know, I'm not sure. I'll make a list of all the things,

you know, I'm not sure. I'll make a list of all the things,

38:18

going on in my life that are that are happening right now that I'm not sure about. Like, it could be, this podcast. It could be, my relationship. It could be anything. And it's like, alright, on Sunday from three to eight, I'm gonna worry about it. Right. And I'm not and then I'll, like, set time aside to worry about it, and then I'll set it aside. And my bleed into every moment of every day and be this underlying

going on in my life that are that are happening right now that I'm not sure about. Like, it could be, this podcast. It could be, my relationship. It could be anything. And it's like, alright, on Sunday from three to eight, I'm gonna worry about it. Right. And I'm not and then I'll, like, set time aside to worry about it, and then I'll set it aside. And my bleed into every moment of every day and be this underlying

38:36

worry or anxiety that just sort of, like, plagues you?

worry or anxiety that just sort of, like, plagues you?

38:40

Yeah. So it's just like, you know, like, have you ever used headspace, the meditation app? There's this, like, cool thing. Go ahead.

Yeah. So it's just like, you know, like, have you ever used headspace, the meditation app? There's this, like, cool thing. Go ahead.

38:47

Yeah. I like calm too, but Andy, the guy who would narrate it, be like, alright. Today, we're gonna, we're gonna do the meditation, whatever.

Yeah. I like calm too, but Andy, the guy who would narrate it, be like, alright. Today, we're gonna, we're gonna do the meditation, whatever.

38:55

Now the cloud is above you. Let's put all of our thoughts and feelings and worries in that cloud above us. Now let's just walk a few feet away we're away from the cloud. We can acknowledge that, like, our worries are up in that cloud, but we're no longer under it. And we can go back under it when we're ready and worry about it. And so that's kinda how came up with, like, worry time. And so I have worry time, and I also do the same with, like, searching time. So it's like, alright, I'm gonna search for this.

Now the cloud is above you. Let's put all of our thoughts and feelings and worries in that cloud above us. Now let's just walk a few feet away we're away from the cloud. We can acknowledge that, like, our worries are up in that cloud, but we're no longer under it. And we can go back under it when we're ready and worry about it. And so that's kinda how came up with, like, worry time. And so I have worry time, and I also do the same with, like, searching time. So it's like, alright, I'm gonna search for this.

39:18

And then in three months, I'm gonna say, did I find it or not? No? Okay. Fine. We'll give it another three months. And then once I find it, it goes, searching is done. We are no longer searching. So I actually

And then in three months, I'm gonna say, did I find it or not? No? Okay. Fine. We'll give it another three months. And then once I find it, it goes, searching is done. We are no longer searching. So I actually

39:28

turned off, like, this is just a very small example. I turned off the Twitter DMs of my Twitter handle because I would get all these interesting opportunities, but I said, Nope. We are done with opportunities. I have the opportunity. We are going to pursue that. And then at a later date, we'll open back up to pursue new opportunities maybe. But right now, there's no nothing new. Right. And, I, like, we my wife and I were joking, but it's not really joking. It's, like, my rule right now is no new friends. I don't need new friends. I have the friends that I want, that is perfect. I'm not gonna go out and hang out with new people. No new friends. Because,

turned off, like, this is just a very small example. I turned off the Twitter DMs of my Twitter handle because I would get all these interesting opportunities, but I said, Nope. We are done with opportunities. I have the opportunity. We are going to pursue that. And then at a later date, we'll open back up to pursue new opportunities maybe. But right now, there's no nothing new. Right. And, I, like, we my wife and I were joking, but it's not really joking. It's, like, my rule right now is no new friends. I don't need new friends. I have the friends that I want, that is perfect. I'm not gonna go out and hang out with new people. No new friends. Because,

40:00

you know, like, the searching time is done for now, and we'll open it up at a later date. Auditions would come at a later date for new ideas and new friends. Dude, that's great.

you know, like, the searching time is done for now, and we'll open it up at a later date. Auditions would come at a later date for new ideas and new friends. Dude, that's great.

40:08

I love the way you said that. I do a similar thing, but without

I love the way you said that. I do a similar thing, but without

40:13

I I I hate the word time. I'm the opposite of you. I I wanna get off the concept of time altogether.

I I I hate the word time. I'm the opposite of you. I I wanna get off the concept of time altogether.

40:19

But my but in reality, the result is actually very, very similar. What I do, which is I I focus on the word constraint.

But my but in reality, the result is actually very, very similar. What I do, which is I I focus on the word constraint.

40:25

So how can I use a constraint to my advantage?

So how can I use a constraint to my advantage?

40:28

I love this because naturally, I'm always constrained.

I love this because naturally, I'm always constrained.

40:31

Right? Like, I don't always have every resource at my disposal to do what I wanna do. Right? Let's say I'm traveling,

Right? Like, I don't always have every resource at my disposal to do what I wanna do. Right? Let's say I'm traveling,

40:38

and I don't maybe have the time or the equipment

and I don't maybe have the time or the equipment

40:41

to get to the gym to do the same workout that I was doing before.

to get to the gym to do the same workout that I was doing before.

40:45

Then, how do I get excited about the constraint? Okay. I got this wall. I have the floor.

Then, how do I get excited about the constraint? Okay. I got this wall. I have the floor.

40:50

I've got my suitcase,

I've got my suitcase,

40:52

Interesting.

Interesting.

40:53

I can air squat the suitcase, and then I can, you know, do these, like, I could do a push up challenge, or I'm gonna do a hundred push ups in the next five minutes. And I'm gonna see, you know, if I how far under that time I can get. And, you know, you do that, And you've used a constraint to your advantage to have a better experience.

I can air squat the suitcase, and then I can, you know, do these, like, I could do a push up challenge, or I'm gonna do a hundred push ups in the next five minutes. And I'm gonna see, you know, if I how far under that time I can get. And, you know, you do that, And you've used a constraint to your advantage to have a better experience.

41:11

So I I always have this thing, which is I'm not going hour to hour. I think that's a really I think time creates a lot of stress in people's lives. So I wanna use constraints without the stress of time. What I say is, like, alright, I'm trying to have an experience right now. What kind of experience do I want? I want a sweaty workout experience. Okay.

So I I always have this thing, which is I'm not going hour to hour. I think that's a really I think time creates a lot of stress in people's lives. So I wanna use constraints without the stress of time. What I say is, like, alright, I'm trying to have an experience right now. What kind of experience do I want? I want a sweaty workout experience. Okay.

41:27

How can I now use an use a constraint

How can I now use an use a constraint

41:30

to ratchet that up and make it even better?

to ratchet that up and make it even better?

41:33

Right, like and that that's how I wanna do things. So I I'll do the same thing where I'll constrain myself. Alright.

Right, like and that that's how I wanna do things. So I I'll do the same thing where I'll constrain myself. Alright.

41:39

I'm gonna

I'm gonna

41:40

turn off DMs, or I'm going to do no do a no new friend's season. And I'll I'll use these words like season just to sort of time box them but without the sort of urgency or stress of, like, the thing you did where you're, like, how successful were these guys by thirty? Dude, that would have just made me feel miserable. So I had to, like, tweak that a little bit for myself where I didn't wanna always feel perpetually behind in life.

turn off DMs, or I'm going to do no do a no new friend's season. And I'll I'll use these words like season just to sort of time box them but without the sort of urgency or stress of, like, the thing you did where you're, like, how successful were these guys by thirty? Dude, that would have just made me feel miserable. So I had to, like, tweak that a little bit for myself where I didn't wanna always feel perpetually behind in life.

42:02

And so my way of doing that was

And so my way of doing that was

42:05

focus on, alright, I'm about to walk into this room, what kind of experience do I wanna have,

focus on, alright, I'm about to walk into this room, what kind of experience do I wanna have,

42:09

and

and

42:10

get good at choosing that, and then be like, how can I use a constraint

get good at choosing that, and then be like, how can I use a constraint

42:14

to to, like, level that up, to enhance that rather than feeling constrained by lacking some resources that I otherwise would want to make this happen?

to to, like, level that up, to enhance that rather than feeling constrained by lacking some resources that I otherwise would want to make this happen?

42:22

I think the time thing is important

I think the time thing is important

42:25

because you do compare yourself to others and comparing yourself to others, everyone says is bad. I actually think in some ways really great because you see what's possible. Just like if you're, like, an athlete or you're, like, I wanna be, like, this athlete. I wanna be strong, but I wanna be stronger than them or faster or whatever.

because you do compare yourself to others and comparing yourself to others, everyone says is bad. I actually think in some ways really great because you see what's possible. Just like if you're, like, an athlete or you're, like, I wanna be, like, this athlete. I wanna be strong, but I wanna be stronger than them or faster or whatever.

42:39

But whenever we do these events and I meet all these amazing people, like an AJ, like a Suli, like an Andrew Wilkinson, and I hang out with them, and I think I'm behind.

But whenever we do these events and I meet all these amazing people, like an AJ, like a Suli, like an Andrew Wilkinson, and I hang out with them, and I think I'm behind.

42:49

I'm way behind.

I'm way behind.

42:51

And That's the And that's dangerous. That's dangerous. That's the thing I referenced the other day when I said there's the there's the the science of success, and there's the art of fulfillment.

And That's the And that's dangerous. That's dangerous. That's the thing I referenced the other day when I said there's the there's the the science of success, and there's the art of fulfillment.

43:00

What the comparing yourself will help you in the science of success. It will motivate you. It will put on your shoulder. It'll get light of fire under your ass, but it's not gonna help on the artificial fulfillment side. And so what some people try to do in life is be like, Let me solve the success thing first, and then I'll do the happy thing after that. And I think what you'll do, if you look at remember my back to my everyone is searching thing, What ends up happening is people solve the success thing. They try to throw a bunch of money at the happy thing.

What the comparing yourself will help you in the science of success. It will motivate you. It will put on your shoulder. It'll get light of fire under your ass, but it's not gonna help on the artificial fulfillment side. And so what some people try to do in life is be like, Let me solve the success thing first, and then I'll do the happy thing after that. And I think what you'll do, if you look at remember my back to my everyone is searching thing, What ends up happening is people solve the success thing. They try to throw a bunch of money at the happy thing.

43:27

It works to an extent, but not all the way there.

It works to an extent, but not all the way there.

43:29

The kind of disillusioned, and they just sort of fall back on, well, let me just go do more success shit. At least back then when I was only focused on success, I felt better. And I know how to do that, but more than I know how to be happy.

The kind of disillusioned, and they just sort of fall back on, well, let me just go do more success shit. At least back then when I was only focused on success, I felt better. And I know how to do that, but more than I know how to be happy.

43:40

And, and so

And, and so

43:41

Or or it's, like, I thought this number would give me the answer. Turns out I was just wondering what she wrote. Five times

Or or it's, like, I thought this number would give me the answer. Turns out I was just wondering what she wrote. Five times

43:47

now. Yeah. It's actually it's not not fifty. It's actually one fifty. Somebody said this is wrong. They said it's always three times more than what you got.

now. Yeah. It's actually it's not not fifty. It's actually one fifty. Somebody said this is wrong. They said it's always three times more than what you got.

43:55

Like, people always three times more than, then I'll I'll I'll chill out after that. I'll I'll really move on to that next phase. And I think while I I don't think that's a bad path, I don't think you end up in a bad spot. I do think there's probably a better version of it, which is, like, can I do happy and successful at the same time? Is that possible? Well, we are talking

Like, people always three times more than, then I'll I'll I'll chill out after that. I'll I'll really move on to that next phase. And I think while I I don't think that's a bad path, I don't think you end up in a bad spot. I do think there's probably a better version of it, which is, like, can I do happy and successful at the same time? Is that possible? Well, we are talking

44:13

And and I'm gonna add him here, but it's nothing crazy, but we're had dinner with Andrew. Andrew, you know, his company

And and I'm gonna add him here, but it's nothing crazy, but we're had dinner with Andrew. Andrew, you know, his company

44:19

as of Friday. I don't know what state was worth eight hundred and fifty million in Canadian.

as of Friday. I don't know what state was worth eight hundred and fifty million in Canadian.

44:23

And I was, like, we were talking about, like, what snacks and or, like, we were talking about, like, just personal, like, motivating factors And he was like, oh, I was motivated because I wanted to feel secure financially because for some reason I always felt insecure as a kid and, you know, everything comes from, like, issues you had as a child. And I was like, do you feel secure now? And he was like,

And I was, like, we were talking about, like, what snacks and or, like, we were talking about, like, just personal, like, motivating factors And he was like, oh, I was motivated because I wanted to feel secure financially because for some reason I always felt insecure as a kid and, you know, everything comes from, like, issues you had as a child. And I was like, do you feel secure now? And he was like,

44:42

you know what? Not really. And I'm like, wow, you know, we we're still not gonna feel secure at that number.

you know what? Not really. And I'm like, wow, you know, we we're still not gonna feel secure at that number.

44:47

Like, you

Like, you

44:48

you always need more. And I always and I couldn't decide if I felt negative about that feeling or positive, but I have realized that that might be the learning is that, like, you don't feel secure. A lot of people don't feel secure regardless of what they have or what they don't have. Like, it's the it's the same feeling of it's not enough. Like, it can get taken away.

you always need more. And I always and I couldn't decide if I felt negative about that feeling or positive, but I have realized that that might be the learning is that, like, you don't feel secure. A lot of people don't feel secure regardless of what they have or what they don't have. Like, it's the it's the same feeling of it's not enough. Like, it can get taken away.

45:07

I I view it a little differently. It's more like, the security doesn't come from the money. That feeling you want isn't gonna be is it gonna change when the money changes? In that in that way. Right? Like,

I I view it a little differently. It's more like, the security doesn't come from the money. That feeling you want isn't gonna be is it gonna change when the money changes? In that in that way. Right? Like,

45:18

I feel secure now. And I have one one billionth of whatever he's got. Right? Like, it's like, you know, he

I feel secure now. And I have one one billionth of whatever he's got. Right? Like, it's like, you know, he

45:25

Why? Because I just view I just view it differently. I have different insecurities that he's got. Right? Like,

Why? Because I just view I just view it differently. I have different insecurities that he's got. Right? Like,

45:31

but on the on the financial one, I'm like, long as I still got my wits about me in my two hands, I'm always gonna be fine. If I got my brains, I got my hands, I'll always be fine. So what do I care? I could lose all my money in crypto. I could lose all my money and this this business could tank. Pod I could say the wrong joke. It could cancel on the podcast tomorrow.

but on the on the financial one, I'm like, long as I still got my wits about me in my two hands, I'm always gonna be fine. If I got my brains, I got my hands, I'll always be fine. So what do I care? I could lose all my money in crypto. I could lose all my money and this this business could tank. Pod I could say the wrong joke. It could cancel on the podcast tomorrow.

45:48

Still got my hands in my my brain? Alright. I'll be I'll be I'll be alright. And so if you it's like fitness. Right? Like, if I put you in any

Still got my hands in my my brain? Alright. I'll be I'll be I'll be alright. And so if you it's like fitness. Right? Like, if I put you in any

45:55

fitness test,

fitness test,

45:58

I think you would feel pretty secure.

I think you would feel pretty secure.

46:00

But I, like Yeah. I don't think I could be like, Sam, we're gonna do a work. Like, I think if you invited me over, you're like, let's do a hard workout.

But I, like Yeah. I don't think I could be like, Sam, we're gonna do a work. Like, I think if you invited me over, you're like, let's do a hard workout.

46:08

You know, I'm not eating that morning. I don't know. I don't know. I gotta be light on my feet. I gotta I gotta do, like, hey. What was creatine working one day? Let me take some of that. Like, You know, I'd be stressing out because I don't have the fitness security. Whereas, I think if I invited you over for a hard workout, you'd be like,

You know, I'm not eating that morning. I don't know. I don't know. I gotta be light on my feet. I gotta I gotta do, like, hey. What was creatine working one day? Let me take some of that. Like, You know, I'd be stressing out because I don't have the fitness security. Whereas, I think if I invited you over for a hard workout, you'd be like,

46:24

We'll see. Right? Or even if somebody even if David Goggins invited you for a hard workout. May maybe at that stage, you would feel feel a little bit of the the lack of security, but think for most people in most situations, you would feel pretty secured. So I I think it's

We'll see. Right? Or even if somebody even if David Goggins invited you for a hard workout. May maybe at that stage, you would feel feel a little bit of the the lack of security, but think for most people in most situations, you would feel pretty secured. So I I think it's

46:37

everybody's chasing a feeling. They think the feeling comes from a thing. The feeling doesn't come from the thing. The feeling comes from you and comes from practicing having that feeling. And I think until people grok that, they're just not gonna have the the type of feelings they want of happiness and all this other shit.

everybody's chasing a feeling. They think the feeling comes from a thing. The feeling doesn't come from the thing. The feeling comes from you and comes from practicing having that feeling. And I think until people grok that, they're just not gonna have the the type of feelings they want of happiness and all this other shit.

46:53

Speaking of which, we have a very

Speaking of which, we have a very

46:55

sturdy audience.

sturdy audience.

46:56

I was putting my hand around on people's backs, take a picture. Got a bunch of broad backs.

I was putting my hand around on people's backs, take a picture. Got a bunch of broad backs.

47:02

Yeah. We had a whole bunch of broad backs. Deadlift

Yeah. We had a whole bunch of broad backs. Deadlift

47:05

What's going on? There is a there is a bunch of sturdy ass people. Maybe it's a a a Texas thing, but there's a bunch of big old boys that we're talking and and women, like, every Like, there's so many strong people. I I probably said that at least twenty times.

What's going on? There is a there is a bunch of sturdy ass people. Maybe it's a a a Texas thing, but there's a bunch of big old boys that we're talking and and women, like, every Like, there's so many strong people. I I probably said that at least twenty times.

47:19

Like, you know, it's like you're awkward.

Like, you know, it's like you're awkward.

47:21

The meet and greets are weird. I don't know what to say to people.

The meet and greets are weird. I don't know what to say to people.

47:24

So it's usually like, oh, I like your shirt, or

So it's usually like, oh, I like your shirt, or

47:27

you look huge. You're yoked, but I said that so many times.

you look huge. You're yoked, but I said that so many times.

47:32

Yeah. Yeah. We got we have a interesting interesting demographic. There's, like, the people that look like you, the people that look like me, and there's the people that look like neither of But it's kind of amazing how well distributed. It's like a bunch Indian dudes, bunch of really strong white guys, and they're, like, and then and then the other group, which is a blend of of normal people.

Yeah. Yeah. We got we have a interesting interesting demographic. There's, like, the people that look like you, the people that look like me, and there's the people that look like neither of But it's kind of amazing how well distributed. It's like a bunch Indian dudes, bunch of really strong white guys, and they're, like, and then and then the other group, which is a blend of of normal people.

47:52

Do we had so many Indians and so many Indians with really thick accents? So I guess they just moved here. Do you think that we are are we popular in India because of the topic or because of you?

Do we had so many Indians and so many Indians with really thick accents? So I guess they just moved here. Do you think that we are are we popular in India because of the topic or because of you?

48:03

Well,

Well,

48:04

I mean, there's a lot of lot of business topics out there. They don't all have that.

I mean, there's a lot of lot of business topics out there. They don't all have that.

48:09

I think, you know, like, if he's

I think, you know, like, if he's

48:11

Where's Shamath from? What's he? He's, in is he Indonesia? No. He said he'd be he's from Sri Lanka.

Where's Shamath from? What's he? He's, in is he Indonesia? No. He said he'd be he's from Sri Lanka.

48:17

Sri Lanka.

Sri Lanka.

48:18

I mean, I don't know. Do they they probably love him too, but, like, it was like the six million people underwater or something like that. It's, like, very, like, I don't know how many of them even have access to, like, you know, know about know about him, but but, yeah, if if he goes to here somewhere It's like the, cult phenomenon, him, Navalol, biology, like, they really, really look up to to to those people. And, like, it's like, if you go to, in China, then most popular person was Kobe Bryant,

I mean, I don't know. Do they they probably love him too, but, like, it was like the six million people underwater or something like that. It's, like, very, like, I don't know how many of them even have access to, like, you know, know about know about him, but but, yeah, if if he goes to here somewhere It's like the, cult phenomenon, him, Navalol, biology, like, they really, really look up to to to those people. And, like, it's like, if you go to, in China, then most popular person was Kobe Bryant,

48:41

is that Kobe Bryant was the star of stars because of some combination of, like,

is that Kobe Bryant was the star of stars because of some combination of, like,

48:46

he's got the thing that they want, like crazy, like, athleticism, plus they pipe those Lakers games into China and, like, only Laker games for, like, a period of time. And so he was just everyone in China, which is there a black guy. Yeah. Exactly.

he's got the thing that they want, like crazy, like, athleticism, plus they pipe those Lakers games into China and, like, only Laker games for, like, a period of time. And so he was just everyone in China, which is there a black guy. Yeah. Exactly.

48:57

And he was just, like, looked like a god. Compared to them. Right? And it's, like, I think you you like people who are

And he was just, like, looked like a god. Compared to them. Right? And it's, like, I think you you like people who are

49:04

they're like you, and so you feel like you could be them. And then there's people who are so unlike you. That you're like, you are so different. I just I I am in awe of what you are.

they're like you, and so you feel like you could be them. And then there's people who are so unlike you. That you're like, you are so different. I just I I am in awe of what you are.

49:14

It's like the, Bjork effect. So B York, you know, it's from Iceland, which only has, like, five million people. And, like, B York's music sucks. But every once in a while, she would be, like, number one on the charts is because, like, everyone in Iceland really cheer for her because she was, like, doing something interesting in America or, like, Bruno Mars. If you go to YouTube and look up Bruno Mars videos,

It's like the, Bjork effect. So B York, you know, it's from Iceland, which only has, like, five million people. And, like, B York's music sucks. But every once in a while, she would be, like, number one on the charts is because, like, everyone in Iceland really cheer for her because she was, like, doing something interesting in America or, like, Bruno Mars. If you go to YouTube and look up Bruno Mars videos,

49:34

on YouTube, they have, like, three and four and five billion

on YouTube, they have, like, three and four and five billion

49:37

views on YouTube because everyone in the Philippines, because he's, like, Filipino is like, that's our guy. You know what I mean? So I guess that's why we have a really nice Indian contingencies because you're their guy. Whereas with me, it's just a bunch of, like, you know, like, guys from Ohio, but whatever.

views on YouTube because everyone in the Philippines, because he's, like, Filipino is like, that's our guy. You know what I mean? So I guess that's why we have a really nice Indian contingencies because you're their guy. Whereas with me, it's just a bunch of, like, you know, like, guys from Ohio, but whatever.

49:54

Dude, can I speak of Ohio? Can I,

Dude, can I speak of Ohio? Can I,

49:57

do a little bit here on Jerry Spinger?

do a little bit here on Jerry Spinger?

50:00

What about him?

What about him?

50:01

RIP. He died two days ago, I think.

RIP. He died two days ago, I think.

50:04

Yeah. His story is kinda crazy. Do you know much about Jerry's backstory?

Yeah. His story is kinda crazy. Do you know much about Jerry's backstory?

50:09

Wasn't he the mayor of of someone in somewhere in Ohio, Dayton, Ohio or something. Cincinnati. Since well, he was really the mayor of but he was the mayor first and then he talked to. Yes. So, basically, his career is, like, He at twenty five, he's the adviser to Robert Kennedy during his presidential campaign who I think died or got assassinated or something.

Wasn't he the mayor of of someone in somewhere in Ohio, Dayton, Ohio or something. Cincinnati. Since well, he was really the mayor of but he was the mayor first and then he talked to. Yes. So, basically, his career is, like, He at twenty five, he's the adviser to Robert Kennedy during his presidential campaign who I think died or got assassinated or something.

50:28

Yeah.

Yeah.

50:29

Then he's like, okay, goes on to do, like, kinda, like, local city politics ends up becoming the mayor of Cincinnati for a brief period of time, gets fired

Then he's like, okay, goes on to do, like, kinda, like, local city politics ends up becoming the mayor of Cincinnati for a brief period of time, gets fired

50:38

because he solicited a prostitute, I think, and got busted for it. And so he's like, oh, sorry. Like, yeah. It shouldn't have paid for an export or something.

because he solicited a prostitute, I think, and got busted for it. And so he's like, oh, sorry. Like, yeah. It shouldn't have paid for an export or something.

50:47

Now he's, like, out of the political game.

Now he's, like, out of the political game.

50:49

And he's, you know, in his thirties, I guess. And he's, like, what do I wanna do next? And so he

And he's, you know, in his thirties, I guess. And he's, like, what do I wanna do next? And so he

50:55

He gets casted out to local TV to do a political show. It's like, oh, you could be, like, our political, kinda, like, talk show type of guy.

He gets casted out to local TV to do a political show. It's like, oh, you could be, like, our political, kinda, like, talk show type of guy.

51:02

So he does that for for a little bit. And then

So he does that for for a little bit. And then

51:05

he gets his own show. So he's I I I don't remember what year this is, like, I don't know, ninety one or something like that. And he gets his own political he's doing his own political talk show. Three years go by, kind of,

he gets his own show. So he's I I I don't remember what year this is, like, I don't know, ninety one or something like that. And he gets his own political he's doing his own political talk show. Three years go by, kind of,

51:17

unspectacular.

unspectacular.

51:18

And then the moment happens. A new producer comes in as like, hey, look.

And then the moment happens. A new producer comes in as like, hey, look.

51:23

It's a political show.

It's a political show.

51:25

It's going nowhere.

It's going nowhere.

51:26

Let's switch it up.

Let's switch it up.

51:28

And that and the Jerry Springer show is

And that and the Jerry Springer show is

51:30

born. So the producer comes and he's like, look, we're gonna shift it towards controversy

born. So the producer comes and he's like, look, we're gonna shift it towards controversy

51:35

dirty laundry. And, basically, like, we'll captivate we'll make captivating TV by putting scandal on air. And we'll have, like, was it fake though? So

dirty laundry. And, basically, like, we'll captivate we'll make captivating TV by putting scandal on air. And we'll have, like, was it fake though? So

51:43

con

con

51:44

there's there's different opinions on this. I read a bunch of, like, Reddit posts to people who are producers on the show or good win on the show. Here's here's where I think it netted out, which is

there's there's different opinions on this. I read a bunch of, like, Reddit posts to people who are producers on the show or good win on the show. Here's here's where I think it netted out, which is

51:53

They would cast for scandal.

They would cast for scandal.

51:57

People would say, yeah, that happened to me. The producers would intentionally not fact check anything.

People would say, yeah, that happened to me. The producers would intentionally not fact check anything.

52:02

And,

And,

52:03

so you could either it could have either been real for you, or you could have just been like, if I do this, I get to get on TV. I get a flight to New York. I get to go basically, me, me and my my whatever person get to go on vacation in New York. All all expenses paid. We get to be on TV,

so you could either it could have either been real for you, or you could have just been like, if I do this, I get to get on TV. I get a flight to New York. I get to go basically, me, me and my my whatever person get to go on vacation in New York. All all expenses paid. We get to be on TV,

52:17

and, yeah, that'll be that. And so for some, I think it was, like, truly real. For a lot, they were, like, kinda, like, making up, or they would embellish. So it would be, like, yeah, I cheated, but, like, Actually, they weren't best friends, and I didn't steal, like, we knew each other first.

and, yeah, that'll be that. And so for some, I think it was, like, truly real. For a lot, they were, like, kinda, like, making up, or they would embellish. So it would be, like, yeah, I cheated, but, like, Actually, they weren't best friends, and I didn't steal, like, we knew each other first.

52:32

And blah, blah, blah, blah, and he actually knew about it already. He's not finding out on air, but, like, whatever. We'll kinda recreate that And was it daily or weekly? So it was like it was a daily show. It at its peak. Wow. It's higher rated than Oprah. So he becomes the number one daily show.

And blah, blah, blah, blah, and he actually knew about it already. He's not finding out on air, but, like, whatever. We'll kinda recreate that And was it daily or weekly? So it was like it was a daily show. It at its peak. Wow. It's higher rated than Oprah. So he becomes the number one daily show.

52:47

And for the first time in people's so so here's some of the kind of amazing things. It goes eighteen years on TV. Jerry knows it's stupid, but he's like,

And for the first time in people's so so here's some of the kind of amazing things. It goes eighteen years on TV. Jerry knows it's stupid, but he's like,

52:56

This is what people want, and I'm gonna give them what they want. And I I had a few takeaways from this whole thing. Right? So first of all, Jerry. Jerry,

This is what people want, and I'm gonna give them what they want. And I I had a few takeaways from this whole thing. Right? So first of all, Jerry. Jerry,

53:05

Jake, like, just the that's iconic. It's just so iconic, and I love it. Yeah. That was it was it was the pre world star.

Jake, like, just the that's iconic. It's just so iconic, and I love it. Yeah. That was it was it was the pre world star.

53:12

Yeah. Dude, world star World star lives in the shadows of Jerry. So

Yeah. Dude, world star World star lives in the shadows of Jerry. So

53:17

here's a couple things that stood out to me. Number one,

here's a couple things that stood out to me. Number one,

53:21

He gave people what they wanted, not what they what he thought they should want. And in fact, he started with what he thought they should want. Oh, here's the latest on the local political issues and where we stand and blah blah blah. And he pivoted. And he pivoted the right way. And I think as entrepreneurs,

He gave people what they wanted, not what they what he thought they should want. And in fact, he started with what he thought they should want. Oh, here's the latest on the local political issues and where we stand and blah blah blah. And he pivoted. And he pivoted the right way. And I think as entrepreneurs,

53:36

there's a great, like, Gary Hallpert quote, but he says no never has more money been lost than trying to market to somebody what they should do versus what they want to do. And,

there's a great, like, Gary Hallpert quote, but he says no never has more money been lost than trying to market to somebody what they should do versus what they want to do. And,

53:45

as a marketer, you gotta internalize that. Now there are some people that are not in my cult that that hate that phrase. They think that's terrible. That the world is terrible because of that. They say, no.

as a marketer, you gotta internalize that. Now there are some people that are not in my cult that that hate that phrase. They think that's terrible. That the world is terrible because of that. They say, no.

53:56

Shouldn't we strive To be better, shouldn't we strive to help the world be a better place and and not that, like, these sugar filled cereals and these, like, you know, dopamine, social networks and all this stuff?

Shouldn't we strive To be better, shouldn't we strive to help the world be a better place and and not that, like, these sugar filled cereals and these, like, you know, dopamine, social networks and all this stuff?

54:08

And so some people hate that that's true and they're fighting against it.

And so some people hate that that's true and they're fighting against it.

54:12

As an entrepreneur,

As an entrepreneur,

54:14

I'm in the camp of

I'm in the camp of

54:15

You are here to serve customers. You're here to give them what they want. If you wanna win, you give them what they want.

You are here to serve customers. You're here to give them what they want. If you wanna win, you give them what they want.

54:20

You get if you wanna win really big, you give them what they want in a way that no one's out no one else is giving it to or maybe even that they didn't even realize that they wanted. People didn't know they wanted this, and you're the first to provide it. But that's the game of business and, to me. So so anyways, I think he's a great example of giving people what they want.

You get if you wanna win really big, you give them what they want in a way that no one's out no one else is giving it to or maybe even that they didn't even realize that they wanted. People didn't know they wanted this, and you're the first to provide it. But that's the game of business and, to me. So so anyways, I think he's a great example of giving people what they want.

54:37

Two, he pioneered a new format. So his whole format of, like, putting this dirty laundry on air and the fights,

Two, he pioneered a new format. So his whole format of, like, putting this dirty laundry on air and the fights,

54:45

the bouncers, the, like, the, yeah, the, the, the, the pregnancy test for the DNA test reveals,

the bouncers, the, like, the, yeah, the, the, the, the pregnancy test for the DNA test reveals,

54:50

like, this guy's a God damn innovator.

like, this guy's a God damn innovator.

54:53

Number three, he became number one. He bigger than Oprah in in his prime. And lastly, what I love was he, Did he did five thousand episodes? He got his friends to win too. So his security guy, Steve, who became, like, a character, a character on the show. Like, their best friend, Steve says you know, the most wonderful things about Jerry, and Steve gets his own spin off show later after the after the Jerry Springer show. So I love that he kinda brought friends along the way, and that they when he eats, they all eat. And, there was a few few good examples of that. And the other funny thing about this. And people people liked working for Jerry. People fucking tell. Yeah. Like, it was, like, the opposite of Ellen.

Number three, he became number one. He bigger than Oprah in in his prime. And lastly, what I love was he, Did he did five thousand episodes? He got his friends to win too. So his security guy, Steve, who became, like, a character, a character on the show. Like, their best friend, Steve says you know, the most wonderful things about Jerry, and Steve gets his own spin off show later after the after the Jerry Springer show. So I love that he kinda brought friends along the way, and that they when he eats, they all eat. And, there was a few few good examples of that. And the other funny thing about this. And people people liked working for Jerry. People fucking tell. Yeah. Like, it was, like, the opposite of Ellen.

55:30

Like, Ellen is seen as this, like, you know, America's sweetheart and then behind the scenes was like, you know, a menace. And apparently, Jerry was the opposite. It's like he was seen as a menace to society, and, actually, he was kind of a sweetheart.

Like, Ellen is seen as this, like, you know, America's sweetheart and then behind the scenes was like, you know, a menace. And apparently, Jerry was the opposite. It's like he was seen as a menace to society, and, actually, he was kind of a sweetheart.

55:40

From from what people said. Now maybe it was just the guy dies and no one wants to trash him, but, like, that's what I found. The last thing though that I thought was interesting was that in a weird way, because this show was really popular, like, in the early nineties.

From from what people said. Now maybe it was just the guy dies and no one wants to trash him, but, like, that's what I found. The last thing though that I thought was interesting was that in a weird way, because this show was really popular, like, in the early nineties.

55:53

His show was actually

His show was actually

55:56

the first show to expose people to, like,

the first show to expose people to, like,

55:58

to people being gay or trans or, like, all kinds of stuff that's, like, totally. LGBTQ.

to people being gay or trans or, like, all kinds of stuff that's, like, totally. LGBTQ.

56:04

Like

Like

56:04

and he was, like, this is a for a lot of people in America, they had never met or heard of anybody

and he was, like, this is a for a lot of people in America, they had never met or heard of anybody

56:10

who was

who was

56:11

in any of those categories.

in any of those categories.

56:13

And so

And so

56:14

He kind of was, like, the Band Aid rip off moment

He kind of was, like, the Band Aid rip off moment

56:17

for for a lot of America on these things, which I think is also kind of amazing. The real world was kinda like that too. I went to, I went to an all boys high school, and and, like,

for for a lot of America on these things, which I think is also kind of amazing. The real world was kinda like that too. I went to, I went to an all boys high school, and and, like,

56:27

I remember being, like, fourteen or fifteen. And for some reason, the high school. It was like a good the the culture of the school, like, young men felt fine coming out and saying they're gay. And I remember, like, meeting these kids, and it was, like, the first time I've ever done that. And, like, met, like, someone who admitted to being gay. And at first, I was, like,

I remember being, like, fourteen or fifteen. And for some reason, the high school. It was like a good the the culture of the school, like, young men felt fine coming out and saying they're gay. And I remember, like, meeting these kids, and it was, like, the first time I've ever done that. And, like, met, like, someone who admitted to being gay. And at first, I was, like,

56:44

you know, back then, you you would make fun of people. And then,

you know, back then, you you would make fun of people. And then,

56:48

you realized, though, that that's that's horrible. Obviously, we shouldn't do that. And if they're my buddies.

you realized, though, that that's that's horrible. Obviously, we shouldn't do that. And if they're my buddies.

56:54

And then it goes back to and therefore, because I love you, gonna make fun of you just like I make fun of all my other friends. Full of the

And then it goes back to and therefore, because I love you, gonna make fun of you just like I make fun of all my other friends. Full of the

57:01

fooling. Yeah. And and because I love you, I'm not gonna shoot differently. We're all boys and we're just tease each other over someone has braces, someone, you know, likes men, whatever. It doesn't matter. We're gonna make fun of ourselves. And and that's just a way that's the way that young boys show that we accept each other. That's how we show It was just a mini. It was a mini Jerry, you know. Jerry was first. You know? Like, like, well, we're not not gonna make fun of this person because this and that. We're actually going to do it because it shows that we're gonna it's normal. We're gonna normalize it. So who knew Jerry was so progressive? You know what I mean? The guy was

fooling. Yeah. And and because I love you, I'm not gonna shoot differently. We're all boys and we're just tease each other over someone has braces, someone, you know, likes men, whatever. It doesn't matter. We're gonna make fun of ourselves. And and that's just a way that's the way that young boys show that we accept each other. That's how we show It was just a mini. It was a mini Jerry, you know. Jerry was first. You know? Like, like, well, we're not not gonna make fun of this person because this and that. We're actually going to do it because it shows that we're gonna it's normal. We're gonna normalize it. So who knew Jerry was so progressive? You know what I mean? The guy was

57:33

Robbie. We got Rosa Parks, Martin Luther King, and we got Jerry Springer. He's, like, he's just one of many in a lineage of pioneers

Robbie. We got Rosa Parks, Martin Luther King, and we got Jerry Springer. He's, like, he's just one of many in a lineage of pioneers

57:40

breaking down social media. Yeah. I saw he died Dude, he seemed he always seemed really likable. I remember watching him, like, did he watch it? Like, did when your grandmom, like, babysat you or something, like, like what I remember doing. It's like, I was just home after school by myself. Yeah. Like, like, it was like four o'clock. When you get home from school, you watch Jerry and Oprah remember watching all or when you stay at home from school being sick, you watch Murray. Yeah. Stay home for sick. Watch prices right and shit. Yeah. I loved Marie. Marry was the best too. He's gonna die soon too. Him up while we were talking. He's eighty five, I think.

breaking down social media. Yeah. I saw he died Dude, he seemed he always seemed really likable. I remember watching him, like, did he watch it? Like, did when your grandmom, like, babysat you or something, like, like what I remember doing. It's like, I was just home after school by myself. Yeah. Like, like, it was like four o'clock. When you get home from school, you watch Jerry and Oprah remember watching all or when you stay at home from school being sick, you watch Murray. Yeah. Stay home for sick. Watch prices right and shit. Yeah. I loved Marie. Marry was the best too. He's gonna die soon too. Him up while we were talking. He's eighty five, I think.

58:09

So the legends. The legends. It's a it's a passing generation, saltier type of type of people. Who's doing this now? Is there, like, a thing now? Like, where does this happen? Does this happen on TikTok or, like, Twitch or YouTube or something? I I don't see -- That's a good question. -- this cloud of content, even though It's a good one. You know another great one like this? My sister still listens to this every day when she drives her kids to school,

So the legends. The legends. It's a it's a passing generation, saltier type of type of people. Who's doing this now? Is there, like, a thing now? Like, where does this happen? Does this happen on TikTok or, like, Twitch or YouTube or something? I I don't see -- That's a good question. -- this cloud of content, even though It's a good one. You know another great one like this? My sister still listens to this every day when she drives her kids to school,

58:31

cheaters on radio.

cheaters on radio.

58:33

The the show where they -- Really? -- bust cheaters. Like, the, like That's still a thing. Oh, it's a big it's a it's a big thing in the FM morning radio space. Which is a very small thing in the world now. I think that is actually it was Joey Greco. You remember Joey Greco, the host? Is it just one? I was gonna Every city just borrowed this format.

The the show where they -- Really? -- bust cheaters. Like, the, like That's still a thing. Oh, it's a big it's a it's a big thing in the FM morning radio space. Which is a very small thing in the world now. I think that is actually it was Joey Greco. You remember Joey Greco, the host? Is it just one? I was gonna Every city just borrowed this format.

58:52

Joey Grecco was, like, the more famous host. And at one point, he got stabbed. You you don't remember that episode where he gets stabbed, dude, he, like, gets stabbed. And, like, the thing about the think about that era of, like, the two thousands and nineties The reason it was cool was

Joey Grecco was, like, the more famous host. And at one point, he got stabbed. You you don't remember that episode where he gets stabbed, dude, he, like, gets stabbed. And, like, the thing about the think about that era of, like, the two thousands and nineties The reason it was cool was

59:08

we don't know if it's fake because there is no one -- Right. -- tweeting. You know what I mean? You, like, think it's fake, but, like, no one has a platform to, like, expose like, that they went on the show. And so that's kinda why it's hard to, like, recreate some of these things. It's like, we didn't know. Like, I I wasn't sure wrestling was fake or not until, like, you know, five years ago. I I who who knew? You know what I mean? Held out home.

we don't know if it's fake because there is no one -- Right. -- tweeting. You know what I mean? You, like, think it's fake, but, like, no one has a platform to, like, expose like, that they went on the show. And so that's kinda why it's hard to, like, recreate some of these things. It's like, we didn't know. Like, I I wasn't sure wrestling was fake or not until, like, you know, five years ago. I I who who knew? You know what I mean? Held out home.

59:28

Yeah. She's fairy and, Vincentrick Man. Maybe maybe there's a way.

Yeah. She's fairy and, Vincentrick Man. Maybe maybe there's a way.

59:33

Yeah. No one no one knew, but, no, that's a good question. I'm looking it up now, Cheaters. Yeah. So so he was the TV show. Joey Greekko. The TV show version. And then the later host was Peter Gunn. Right. The radio version is basically they call

Yeah. No one no one knew, but, no, that's a good question. I'm looking it up now, Cheaters. Yeah. So so he was the TV show. Joey Greekko. The TV show version. And then the later host was Peter Gunn. Right. The radio version is basically they call

59:46

the wife calls in. It's like, I think my husband might be cheating.

the wife calls in. It's like, I think my husband might be cheating.

59:50

Then they call the husband

Then they call the husband

59:52

as a woman.

as a woman.

59:54

I don't know how I don't know actually how they pulled us off. I gotta ask my sister what the oh, the actual format I don't know how Dude it's all fake. Trick them that that easily because, like, I mean, you'd have to get a cold call from somebody and be like, yeah, I'm down.

I don't know how I don't know actually how they pulled us off. I gotta ask my sister what the oh, the actual format I don't know how Dude it's all fake. Trick them that that easily because, like, I mean, you'd have to get a cold call from somebody and be like, yeah, I'm down.

01:00:04

So I'm not sure exactly what they do. Or maybe they called Oh, I think what it is is they're like, he might be cheating with my friend, Rebecca,

So I'm not sure exactly what they do. Or maybe they called Oh, I think what it is is they're like, he might be cheating with my friend, Rebecca,

01:00:12

and they fake call as Rebecca to try to, like, to catch her in the act. And then they just do they hit the button in three way call merging the wife as she just goes off on him on air. It's a it's incredible content. I mean, like,

and they fake call as Rebecca to try to, like, to catch her in the act. And then they just do they hit the button in three way call merging the wife as she just goes off on him on air. It's a it's incredible content. I mean, like,

01:00:27

Everybody who's a who's a content creator out there? Like, if you're not studying cheaters, you're not even trying. If there's a subreddit called public freakout, you ever go to public freakout? Yeah. I've seen I've seen public freakout. On a That's my favorite subreddit. That's my that's my version. That's my version of Jerry Springer, public freak out and popping where they just pop, like, zits and shit. I love that. Big fan of that one and public freak out. I was on the front page of, popping one time. I had a picture get sixty thousand views, so it's just whatever.

Everybody who's a who's a content creator out there? Like, if you're not studying cheaters, you're not even trying. If there's a subreddit called public freakout, you ever go to public freakout? Yeah. I've seen I've seen public freakout. On a That's my favorite subreddit. That's my that's my version. That's my version of Jerry Springer, public freak out and popping where they just pop, like, zits and shit. I love that. Big fan of that one and public freak out. I was on the front page of, popping one time. I had a picture get sixty thousand views, so it's just whatever.

01:00:55

Can I endorse you from because I'm on LinkedIn? How do I Dude, I swear to god. I had to get, like,

Can I endorse you from because I'm on LinkedIn? How do I Dude, I swear to god. I had to get, like,

01:01:01

a sis removed from my, like, head, and I

a sis removed from my, like, head, and I

01:01:04

right before I went under surgery, I was like, hey, doctor Brian,

right before I went under surgery, I was like, hey, doctor Brian,

01:01:08

can you do me a favor? Here's my cell phone number. Can you take some pics

can you do me a favor? Here's my cell phone number. Can you take some pics

01:01:12

while we're in surgery, he said to me, I wanna post him on this subreddit. And he did, and I got sixty thousand views.

while we're in surgery, he said to me, I wanna post him on this subreddit. And he did, and I got sixty thousand views.

01:01:19

I have a I have a a folder right here on my Safari or my Chrome. So it's called Brain. And it's like, I took, like, before

I have a I have a a folder right here on my Safari or my Chrome. So it's called Brain. And it's like, I took, like, before

01:01:27

before during and after photos. That was the number one on popping. So no big deal. I think it's literally no big deal, actually. That's the cool part about it.

before during and after photos. That was the number one on popping. So no big deal. I think it's literally no big deal, actually. That's the cool part about it.

01:01:39

I guess that's the episode. We did a recap and we talked about Jerry Ringer.

I guess that's the episode. We did a recap and we talked about Jerry Ringer.

01:01:44

Alright. That's the episode.

Alright. That's the episode.

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