00:00

If you're already doubting have having doubts or imposter syndrome, that's you doing self talk in your head that you're not the best, that you're not good enough, that you're not whatever.

If you're already doubting have having doubts or imposter syndrome, that's you doing self talk in your head that you're not the best, that you're not good enough, that you're not whatever.

00:08

Well, then maybe you should replace that with something that says I am the best. Right? So that's where I got over the, like,

Well, then maybe you should replace that with something that says I am the best. Right? So that's where I got over the, like,

00:14

is this kind of just, like, you know, cheesy voodoo shit. And I was like, well, no, because there is self talking to happening no matter what. It's either gonna be negative or it's gonna be positive. I might as well actively make it positive.

is this kind of just, like, you know, cheesy voodoo shit. And I was like, well, no, because there is self talking to happening no matter what. It's either gonna be negative or it's gonna be positive. I might as well actively make it positive.

00:27

Yeah.

Yeah.

00:28

I feel like I could rule the world and know I could be what I want to.

I feel like I could rule the world and know I could be what I want to.

00:33

From my all in it, like, days off on a road. Let's travel never looking back. Hey, what's going on, everyone? We've got a good episode. But before we get to it, we've been releasing these new episodes called Greatest Hit. They're actually

From my all in it, like, days off on a road. Let's travel never looking back. Hey, what's going on, everyone? We've got a good episode. But before we get to it, we've been releasing these new episodes called Greatest Hit. They're actually

00:47

not new to the world, but they might be new to you. But basically, before we started, doing the podcast as it is now. It was just Sean interviewing a bunch of people, and we got, like, twenty or thirty in or he did. And they were really good, but they were about two years ago when we launched them. And a lot of the people have done some really interesting things since,

not new to the world, but they might be new to you. But basically, before we started, doing the podcast as it is now. It was just Sean interviewing a bunch of people, and we got, like, twenty or thirty in or he did. And they were really good, but they were about two years ago when we launched them. And a lot of the people have done some really interesting things since,

01:05

are in that last two years. And so we've actually been rereleasing them where I give an intro, and there's also Sean's intro where I'll give an update on the folks. But anyway, give it a listen. And when you do,

are in that last two years. And so we've actually been rereleasing them where I give an intro, and there's also Sean's intro where I'll give an update on the folks. But anyway, give it a listen. And when you do,

01:15

make sure you click subscribe if you're on iTunes. So if you're listening to this on the podcast app, click subscribe. And then if you're on Spotify,

make sure you click subscribe if you're on iTunes. So if you're listening to this on the podcast app, click subscribe. And then if you're on Spotify,

01:21

click that follow button. And the reason why is we're doing a bunch of these grace hit episodes, but I'm actually the one going in the back and finding all these old episodes I'm trying to find all these interesting stuff. So in the next couple weeks, we're gonna be releasing this series where we look at some of the the grace predictions that we've made as well as some of the worst predictions that we've made, but we're not releasing them entirely on regular cadence because I gotta go and find all of them. So make sure you click subscribe because, a,

click that follow button. And the reason why is we're doing a bunch of these grace hit episodes, but I'm actually the one going in the back and finding all these old episodes I'm trying to find all these interesting stuff. So in the next couple weeks, we're gonna be releasing this series where we look at some of the the grace predictions that we've made as well as some of the worst predictions that we've made, but we're not releasing them entirely on regular cadence because I gotta go and find all of them. So make sure you click subscribe because, a,

01:45

you can be notified when that new episode comes out. And, b, it actually help us go into rankings. And right now, we're ranked, like, number twenty, I think, twenty or nineteen in Spotify in the business category. And the higher we go up in rankings, the more content we can do because the more listeners we have, and while you get the idea. So just please, please, please leave us a review. And, Sean, what are we talking about in today's episode?

you can be notified when that new episode comes out. And, b, it actually help us go into rankings. And right now, we're ranked, like, number twenty, I think, twenty or nineteen in Spotify in the business category. And the higher we go up in rankings, the more content we can do because the more listeners we have, and while you get the idea. So just please, please, please leave us a review. And, Sean, what are we talking about in today's episode?

02:04

Okay. We talked about we're gonna talk about u f the UFC, the business of it, as well as a pretty cool moment that happened in the the recent UFC fight

Okay. We talked about we're gonna talk about u f the UFC, the business of it, as well as a pretty cool moment that happened in the the recent UFC fight

02:13

And we we talk a little bit about self talk, which is us,

And we we talk a little bit about self talk, which is us,

02:19

it's something that we do. Both of us do that we don't usually talk to other. We don't you don't usually admit to doing this, and it's something that a lot of UFC fighters do. Self talk before you have to go perform before you go and do your thing. And so we talk about DFC,

it's something that we do. Both of us do that we don't usually talk to other. We don't you don't usually admit to doing this, and it's something that a lot of UFC fighters do. Self talk before you have to go perform before you go and do your thing. And so we talk about DFC,

02:32

the business of the UFC. We talk about self talk, and then we jump into some new some ideas. Sam had a great idea,

the business of the UFC. We talk about self talk, and then we jump into some new some ideas. Sam had a great idea,

02:38

met a guy who was doing a really cool idea around saving money on property taxes. And this is a general

met a guy who was doing a really cool idea around saving money on property taxes. And this is a general

02:44

class of ideas called money savers. And then we have another, another idea called the no loss lottery that we wanna talk about. So that's what today's episode is. I think you guys will like it,

class of ideas called money savers. And then we have another, another idea called the no loss lottery that we wanna talk about. So that's what today's episode is. I think you guys will like it,

02:54

especially the part about self talk. I think that's gonna be the most popular part. And we did have a few technical difficulties in this episode, Sean's inter internet is not working. So hopefully,

especially the part about self talk. I think that's gonna be the most popular part. And we did have a few technical difficulties in this episode, Sean's inter internet is not working. So hopefully,

03:05

you won't notice too much. But if you do, sorry, it's not gonna happen again. So the editors I'm sorry. You're gonna have to salvage, like, five restarts, to the listeners. Hopefully, it's not too we're finishing a conversation we are having about what we have to do. Yeah, we gotta select a new I've got eighty nine drawings or

you won't notice too much. But if you do, sorry, it's not gonna happen again. So the editors I'm sorry. You're gonna have to salvage, like, five restarts, to the listeners. Hopefully, it's not too we're finishing a conversation we are having about what we have to do. Yeah, we gotta select a new I've got eighty nine drawings or

03:22

art clips that we've got up select, and then,

art clips that we've got up select, and then,

03:26

I'm having a Brayu interview. Did we announce on the podcast about a BRAu?

I'm having a Brayu interview. Did we announce on the podcast about a BRAu?

03:30

No. We didn't.

No. We didn't.

03:32

A breeze leaving.

A breeze leaving.

03:34

Unfortunately,

Unfortunately,

03:36

this is kinda part of the plan, but it sucks. So, anyway, we've got fifty people that we've got it. Same. Have you had this before, at the hustle where people wanna leave to go do their own startup specifically?

this is kinda part of the plan, but it sucks. So, anyway, we've got fifty people that we've got it. Same. Have you had this before, at the hustle where people wanna leave to go do their own startup specifically?

03:46

Not like, I got another job, but

Not like, I got another job, but

03:49

Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah.

03:51

Most people. Yes.

Most people. Yes.

03:54

Yeah, I have. I always tell them I'm like, And I think Abray is different because he wasn't a full time employee, but I'm like, just so you know, like, it this feels like a startup now, and it is a startup that but just so you know, like, don't eve even the nice shit we have at the moment, don't expect any of that for a little while.

Yeah, I have. I always tell them I'm like, And I think Abray is different because he wasn't a full time employee, but I'm like, just so you know, like, it this feels like a startup now, and it is a startup that but just so you know, like, don't eve even the nice shit we have at the moment, don't expect any of that for a little while.

04:11

And I'm like, I always try to get them used to it. I'm like, just so you know, it's gonna be really bad for a little while. This shit hole is shitty. Wait till you start your own thing.

And I'm like, I always try to get them used to it. I'm like, just so you know, it's gonna be really bad for a little while. This shit hole is shitty. Wait till you start your own thing.

04:20

Yeah. So, yeah, that's happened a lot. Although I'll bring you, I think actually understands that he's been saving money. He's been living at home and and and stash him money or living somewhere where he has cheap rent. So, yeah, I think he'll I think he'll do good. We, I there's this thing called, that Reed Hoffman wrote this book called The Alliance.

Yeah. So, yeah, that's happened a lot. Although I'll bring you, I think actually understands that he's been saving money. He's been living at home and and and stash him money or living somewhere where he has cheap rent. So, yeah, I think he'll I think he'll do good. We, I there's this thing called, that Reed Hoffman wrote this book called The Alliance.

04:36

And he talks about this. Like, back in the day, people used to expect an employee

And he talks about this. Like, back in the day, people used to expect an employee

04:41

to, like, kinda stay with you for twenty years. Like, that was, like, people used to do that. I used to beat a company from start to retirement And then that became less and less common. And now I think intact the average tenure

to, like, kinda stay with you for twenty years. Like, that was, like, people used to do that. I used to beat a company from start to retirement And then that became less and less common. And now I think intact the average tenure

04:52

of an employee is, like, two years or something, like, even less, maybe. Yeah. I think Facebook, it's even less.

of an employee is, like, two years or something, like, even less, maybe. Yeah. I think Facebook, it's even less.

04:57

And so,

And so,

04:59

so Reed Hoffman, who is the CEO of LinkedIn, the founder of LinkedIn. He wrote this book, which was like, look,

so Reed Hoffman, who is the CEO of LinkedIn, the founder of LinkedIn. He wrote this book, which was like, look,

05:05

You gotta you can't just, you can't just close your eyes, pretend that's not happening. You can't get upset every time somebody leaves. That's actually the norm. So what's the right way to manage in this in this type of scenario? And he calls it the Alliance, which is a mutual understanding between the person working with you and you and you as I I actually am very curious. I wanna know about this, the alliance, people leaving, whatever. Yeah. So I haven't read this book, but, Oh, great. Great. Great way to start off.

You gotta you can't just, you can't just close your eyes, pretend that's not happening. You can't get upset every time somebody leaves. That's actually the norm. So what's the right way to manage in this in this type of scenario? And he calls it the Alliance, which is a mutual understanding between the person working with you and you and you as I I actually am very curious. I wanna know about this, the alliance, people leaving, whatever. Yeah. So I haven't read this book, but, Oh, great. Great. Great way to start off.

05:33

Well, I know of the book. I understood the premise. I didn't don't need ninety percent of books that I'm a fan of. I I haven't actually read. And this is one of them. So what he says is basically you need to have, like,

Well, I know of the book. I understood the premise. I didn't don't need ninety percent of books that I'm a fan of. I I haven't actually read. And this is one of them. So what he says is basically you need to have, like,

05:44

understanding with your the the person who's working for you, working with you, that they're gonna be there as long as this is mutually beneficial.

understanding with your the the person who's working for you, working with you, that they're gonna be there as long as this is mutually beneficial.

05:51

And the expectation is that after x number of years, two, three, four, whatever that number is, probably not much more than that. That they may,

And the expectation is that after x number of years, two, three, four, whatever that number is, probably not much more than that. That they may,

05:59

they may leave, and they may go do their own thing. And that when that time comes, you're gonna support them. And then it's he's the way he talks about it is He's a big believer of networks and network effects. He's like, that person when they leave your company, they're not just, like, sort of dead to your company.

they may leave, and they may go do their own thing. And that when that time comes, you're gonna support them. And then it's he's the way he talks about it is He's a big believer of networks and network effects. He's like, that person when they leave your company, they're not just, like, sort of dead to your company.

06:11

They are now, you know, they should be your champion and your advocate outside your company.

They are now, you know, they should be your champion and your advocate outside your company.

06:15

And you'll cross Pats again. You'll either invest in their company.

And you'll cross Pats again. You'll either invest in their company.

06:19

You know, they may come back and work for you later. They may refer somebody in. So he describes how how to, like, thrive, give given the constraint that people are gonna leave early on or or in tech this high high turnover rate of one to two years of people hopping jobs, which is not what Ray was doing, but it just reminded me of that.

You know, they may come back and work for you later. They may refer somebody in. So he describes how how to, like, thrive, give given the constraint that people are gonna leave early on or or in tech this high high turnover rate of one to two years of people hopping jobs, which is not what Ray was doing, but it just reminded me of that.

06:37

Yeah. And I still like, the problem that I'm gonna solve for whenever I start a company again and and even now, but I at least when I start from scratch, I could I could hopefully do this early on, which is basically how, like, do you build a company where someone wants to work there for ten years? And and I still even even in this world where, you know, the average person only works somewhere two or four years. I think it's quite possible, though. See, my problem is that I like working with and try to recruit and get the best results from recruiting entrepreneurial type of people.

Yeah. And I still like, the problem that I'm gonna solve for whenever I start a company again and and even now, but I at least when I start from scratch, I could I could hopefully do this early on, which is basically how, like, do you build a company where someone wants to work there for ten years? And and I still even even in this world where, you know, the average person only works somewhere two or four years. I think it's quite possible, though. See, my problem is that I like working with and try to recruit and get the best results from recruiting entrepreneurial type of people.

07:05

That, like, that's why I get along with. That's who thinks like me. That's who, like, works really, really hard in these, like, bursts. But those are, like, the worst people for retention because they wanna go start their company. Like, that's that's why they're entrepreneurial type of people. They're not gonna be long term employees sort of by definition.

That, like, that's why I get along with. That's who thinks like me. That's who, like, works really, really hard in these, like, bursts. But those are, like, the worst people for retention because they wanna go start their company. Like, that's that's why they're entrepreneurial type of people. They're not gonna be long term employees sort of by definition.

07:20

And so I've always sucked at the retention side of things in that sense.

And so I've always sucked at the retention side of things in that sense.

07:25

But, you know, I'm I'm cool with it. I think I can just continually recruit more people that want that experience.

But, you know, I'm I'm cool with it. I think I can just continually recruit more people that want that experience.

07:31

So before we get into some ideas for this episode, can I tell you something that I saw recently? And we're gonna bring kind of this topic up when we're talking about UFC, but did you watch the Rose Nama Eunice? Not is it Rose Nama Eunice? Yep.

So before we get into some ideas for this episode, can I tell you something that I saw recently? And we're gonna bring kind of this topic up when we're talking about UFC, but did you watch the Rose Nama Eunice? Not is it Rose Nama Eunice? Yep.

07:45

I watched the UFC fighter name thug Rose, She is, like, darling, not, like, just, like, in terms of, like, physical, like, what she looks like in her attitude, like, darling is, like, the best word I could describe her. Although, she can, like, kill you. Yeah. So so so the story of this is interesting. Right? She's she's really, I don't know. She's five foot three. She's very petite.

I watched the UFC fighter name thug Rose, She is, like, darling, not, like, just, like, in terms of, like, physical, like, what she looks like in her attitude, like, darling is, like, the best word I could describe her. Although, she can, like, kill you. Yeah. So so so the story of this is interesting. Right? She's she's really, I don't know. She's five foot three. She's very petite.

08:05

She used, like, have you seen her with long hair? Yeah. She was, like, beautiful. She's beautiful looking girl. And at at the beginning, the UFC was marketing their female fighters,

She used, like, have you seen her with long hair? Yeah. She was, like, beautiful. She's beautiful looking girl. And at at the beginning, the UFC was marketing their female fighters,

08:15

like, with their kind of, like, sex appeal, basically. Yeah. Right. And they're they they made her wear like a like a bikini at weigh in, which is just so stupid. Right. And some some girls leaned into it, like, Paige Van's she got, like, a boob job, and she's, like, she kinda sucks as a fighter. She's, like, very mediocre, but she's famous and gets paid well because she has good, like, sex appeal. People wanna watch her. People are fans of her. There's a cur the karate fighter called the karate hottie. Right? That's her nickname. The karate hottie because, again, she's, like, playing on that. Rose went the other way. She's a beautiful girl, and they were like, oh, do you you wanna go do dancing with the stars? You wanna, like, we can make you into a star. And she's like, fuck that. Shaved her head and was like, don't want this whole beauty thing is a distraction. I'm actually trying to be a martial artist. And, which is so was bad. And and that makes her great. And I think that the there's like only a few sports in the world where the women are equally or more popular than the men. I guess there's tennis.

like, with their kind of, like, sex appeal, basically. Yeah. Right. And they're they they made her wear like a like a bikini at weigh in, which is just so stupid. Right. And some some girls leaned into it, like, Paige Van's she got, like, a boob job, and she's, like, she kinda sucks as a fighter. She's, like, very mediocre, but she's famous and gets paid well because she has good, like, sex appeal. People wanna watch her. People are fans of her. There's a cur the karate fighter called the karate hottie. Right? That's her nickname. The karate hottie because, again, she's, like, playing on that. Rose went the other way. She's a beautiful girl, and they were like, oh, do you you wanna go do dancing with the stars? You wanna, like, we can make you into a star. And she's like, fuck that. Shaved her head and was like, don't want this whole beauty thing is a distraction. I'm actually trying to be a martial artist. And, which is so was bad. And and that makes her great. And I think that the there's like only a few sports in the world where the women are equally or more popular than the men. I guess there's tennis.

09:07

Maybe

Maybe

09:08

Maybe national soccer team. I think that's kinda the the only other one that I can think of. But in the UFC, if you look at the top ten most popular pay per views of all time, it's like Connor Gregor and Roundor Rousy make up, like, collectively, like, eight of the top ten. And whenever we think of, like, a, an, an Amanda Nuna's fight, I don't think, like, it's a great women's fight. I think this is awesome. Like, I'm gonna pay my yeah. I'm gonna I'm just gonna watch this. And anyway, so I think it's good that I hope I think the whole bikini thing. I think that's fucking that was offensive and bullshit.

Maybe national soccer team. I think that's kinda the the only other one that I can think of. But in the UFC, if you look at the top ten most popular pay per views of all time, it's like Connor Gregor and Roundor Rousy make up, like, collectively, like, eight of the top ten. And whenever we think of, like, a, an, an Amanda Nuna's fight, I don't think, like, it's a great women's fight. I think this is awesome. Like, I'm gonna pay my yeah. I'm gonna I'm just gonna watch this. And anyway, so I think it's good that I hope I think the whole bikini thing. I think that's fucking that was offensive and bullshit.

09:37

Dana White was, like, kinda famously,

Dana White was, like, kinda famously,

09:40

was one stop by TMZ, and they were like, Dana, when when will we see women fighting in the UFC? And he was like, never do not we don't wanna see nobody wants to see girls fighting in a cage. And,

was one stop by TMZ, and they were like, Dana, when when will we see women fighting in the UFC? And he was like, never do not we don't wanna see nobody wants to see girls fighting in a cage. And,

09:51

and then he, like, you know, did it complete one eighty, like, to his credit changed his mind when he when Rhonda Rousy came around, was like, okay. She's a star. I can build this whole side of the sport around this woman, and he totally did. And now it's, like, Like, you and me both,

and then he, like, you know, did it complete one eighty, like, to his credit changed his mind when he when Rhonda Rousy came around, was like, okay. She's a star. I can build this whole side of the sport around this woman, and he totally did. And now it's, like, Like, you and me both,

10:06

you know, when when there's a great women's fight, it's just as good if not better than the Ben's fights. Yes. And so there was a fight. We didn't actually talk about it, but it was two weekends ago.

you know, when when there's a great women's fight, it's just as good if not better than the Ben's fights. Yes. And so there was a fight. We didn't actually talk about it, but it was two weekends ago.

10:14

And this woman named Rose, I'm a UNist. She's awesome. And

And this woman named Rose, I'm a UNist. She's awesome. And

10:18

there's this clip that, I'll I'll share again so people can just go to my thing or somewhere to find it. But, basically,

there's this clip that, I'll I'll share again so people can just go to my thing or somewhere to find it. But, basically,

10:25

she's,

she's,

10:26

in, like, first of all, going into a cage, like, you're in your underwear,

in, like, first of all, going into a cage, like, you're in your underwear,

10:30

getting watched by potentially million plus people.

getting watched by potentially million plus people.

10:33

And you're, like, kind of fighting to the death. Even if you do have someone's gonna, like, stop you. Like, the k the likelihood that you can die definitely I mean, that exists.

And you're, like, kind of fighting to the death. Even if you do have someone's gonna, like, stop you. Like, the k the likelihood that you can die definitely I mean, that exists.

10:40

Like, you're going in, like, a life or death situation in your underwear in front of all your friends and family in the world. And it must And if you fail, you sort of fall back to the bottom of the totem pole, and you have to climb back up, which is fighting a bunch of monsters along the way. And it's like in a normal sport,

Like, you're going in, like, a life or death situation in your underwear in front of all your friends and family in the world. And it must And if you fail, you sort of fall back to the bottom of the totem pole, and you have to climb back up, which is fighting a bunch of monsters along the way. And it's like in a normal sport,

10:57

You go in. I'm gonna play a basketball game. I'm gonna play football game. It's like, I'm gonna play the game. I hope I don't get hurt. In a fun It's like, first of all, it's not even called playing. You there's no play fighting. It's just fighting. It's actually it's it's not the sport you play. And the second thing is you're definitely going to get hurt. Like, that's a it's not like an aberration. It's not like an unusual thing when you get damaged,

You go in. I'm gonna play a basketball game. I'm gonna play football game. It's like, I'm gonna play the game. I hope I don't get hurt. In a fun It's like, first of all, it's not even called playing. You there's no play fighting. It's just fighting. It's actually it's it's not the sport you play. And the second thing is you're definitely going to get hurt. Like, that's a it's not like an aberration. It's not like an unusual thing when you get damaged,

11:18

like you would in basketball.

like you would in basketball.

11:19

With fighting, you're for sure gonna take hits, and you're gonna you're gonna hurt yourself a little bit. What the fighters say is, like, you know, I left a piece of me in that ring. And what they really what they really mean is like, in a hard fight, it's like, I know that I just took six months. Like, that's six months off my life. I just lay I I left that in that ring. It's it's pretty amazing. And, I mean, it's weird. It's it's odd, but I love it. And in this fight, the camera is that they're announced she's fighting, Waley was it Waley? I think name is Janewei. Yeah. Yeah. This woman from China who's just like a beast and She's like a terminator, dude. She's like so strong. Just unbelievably physically strong. And again, Rose doesn't look like that. She doesn't have bulging muscles. She says her neck is not, like, popping with veins. She looks like if you've ever watched stranger things. She looks like eleven, the character,

With fighting, you're for sure gonna take hits, and you're gonna you're gonna hurt yourself a little bit. What the fighters say is, like, you know, I left a piece of me in that ring. And what they really what they really mean is like, in a hard fight, it's like, I know that I just took six months. Like, that's six months off my life. I just lay I I left that in that ring. It's it's pretty amazing. And, I mean, it's weird. It's it's odd, but I love it. And in this fight, the camera is that they're announced she's fighting, Waley was it Waley? I think name is Janewei. Yeah. Yeah. This woman from China who's just like a beast and She's like a terminator, dude. She's like so strong. Just unbelievably physically strong. And again, Rose doesn't look like that. She doesn't have bulging muscles. She says her neck is not, like, popping with veins. She looks like if you've ever watched stranger things. She looks like eleven, the character,

12:06

exactly.

exactly.

12:07

And then they and and Wayne Lee, I I love that woman as well. She's great too. But this Doug Rose is her name. They zoom in on her face and she's saying, I'm the best. I'm the best. I'm the best. And she saying it over and over and over again. And in two minutes, she was the underdog. She was supposed to get her ass kicked, and I actually wanna bet that she was gonna get her ass kicked. Thought I would have, she's gonna get knocked out. And within two minutes, she did a, front leg kick, which is already kind of weird and knocked Wadeley out. And the crowd it goes wild. I remember watching it live. I was like, I was in tears. I was so happy. I have chills right now. Just remembering it. Rose, kicks this woman in the head, a minute and a half in, two minutes in, knocks her out. We all go crazy. And at the end, her husband is her trainer or part of the training team, and he gets down at her level, like, because he's, like, six five, and she's probably five, six, five, four. And he looks at her face. He goes, we've been saying it for years, You're the motherfucking best. No one can fuck with you. Who's the best? And she goes, I'm the best. And then in the interview with Joe Rogid, he goes, You kept saying I'm the best. And he puts the mic through and she goes, because I am the best. And I get I'm kinda getting,

And then they and and Wayne Lee, I I love that woman as well. She's great too. But this Doug Rose is her name. They zoom in on her face and she's saying, I'm the best. I'm the best. I'm the best. And she saying it over and over and over again. And in two minutes, she was the underdog. She was supposed to get her ass kicked, and I actually wanna bet that she was gonna get her ass kicked. Thought I would have, she's gonna get knocked out. And within two minutes, she did a, front leg kick, which is already kind of weird and knocked Wadeley out. And the crowd it goes wild. I remember watching it live. I was like, I was in tears. I was so happy. I have chills right now. Just remembering it. Rose, kicks this woman in the head, a minute and a half in, two minutes in, knocks her out. We all go crazy. And at the end, her husband is her trainer or part of the training team, and he gets down at her level, like, because he's, like, six five, and she's probably five, six, five, four. And he looks at her face. He goes, we've been saying it for years, You're the motherfucking best. No one can fuck with you. Who's the best? And she goes, I'm the best. And then in the interview with Joe Rogid, he goes, You kept saying I'm the best. And he puts the mic through and she goes, because I am the best. And I get I'm kinda getting,

13:17

emotional even remembering chills right now just while you're shot because I was watching it, and it was a very it's I don't think if you didn't watch it. If you don't, a, if you don't follow the UFC, you probably don't give a shit about this. If you didn't watch it Well, hard to relate. I think e even if I just missed Don't watch it. I don't think I think even if you don't watch the UFC, you should go and watch this clip because This woman, she's had emotional issues where she, like, has broken down from stress, which is understandable given that, like, she's fighting to death. So, like, fair.

emotional even remembering chills right now just while you're shot because I was watching it, and it was a very it's I don't think if you didn't watch it. If you don't, a, if you don't follow the UFC, you probably don't give a shit about this. If you didn't watch it Well, hard to relate. I think e even if I just missed Don't watch it. I don't think I think even if you don't watch the UFC, you should go and watch this clip because This woman, she's had emotional issues where she, like, has broken down from stress, which is understandable given that, like, she's fighting to death. So, like, fair.

13:44

It's just it was so the the I think the key part of this, by the way, is that there's a lot of UFC fighters who are, like, all bravado. Like, they always talk about how they're the best I'm gonna win. I'm the best. Nobody can touch me. I'm on another level. Blah blah blah. She's not one of those people. She's ultra quiet,

It's just it was so the the I think the key part of this, by the way, is that there's a lot of UFC fighters who are, like, all bravado. Like, they always talk about how they're the best I'm gonna win. I'm the best. Nobody can touch me. I'm on another level. Blah blah blah. She's not one of those people. She's ultra quiet,

14:01

humble,

humble,

14:02

like, a lot of people perceive her to be, like, sort of mentally weak because she's, a, had some issues before. And, b, like, she doesn't come out with that bravado typically. That's why it was very atypical to see this very sort of small, this gentle giant, basically, like, standing in the cage facing her opponent, and just muttering to herself, mouthing to herself. You could see she was just telling herself before the fight on the best, on the best. And it's from her, it's not trash talk. It's not bravado. It was self talk, which is a very different thing. She was trying to reinforce it to herself so she would go perform and then she performed, like, kind of a stunning knockout.

like, a lot of people perceive her to be, like, sort of mentally weak because she's, a, had some issues before. And, b, like, she doesn't come out with that bravado typically. That's why it was very atypical to see this very sort of small, this gentle giant, basically, like, standing in the cage facing her opponent, and just muttering to herself, mouthing to herself. You could see she was just telling herself before the fight on the best, on the best. And it's from her, it's not trash talk. It's not bravado. It was self talk, which is a very different thing. She was trying to reinforce it to herself so she would go perform and then she performed, like, kind of a stunning knockout.

14:35

And the way that she delivered the on the best line, you could tell that her coach or or it must have been her coach who is her husband was like, Rose, you're the best. As a matter of fact, for the next year, when I ask you, who's the best? You have to reply. I'm the best, or I'm gonna go make you do push ups or run whatever. Yeah. Or something like that. And it it you could tell that that's how, like, she was like, you know, like, when you're in high school and they make you carry a football day or, like, a baseball or, like, in my case, the running baton, if you drop it, like, it's like a it's like a disciplined thing. That is what happened with her. You could tell that, like, If anyone said, who you know, who's they're pretty good. Who's the best? And if she goes, she would have to say I'm the best. Right. And it was interesting because

And the way that she delivered the on the best line, you could tell that her coach or or it must have been her coach who is her husband was like, Rose, you're the best. As a matter of fact, for the next year, when I ask you, who's the best? You have to reply. I'm the best, or I'm gonna go make you do push ups or run whatever. Yeah. Or something like that. And it it you could tell that that's how, like, she was like, you know, like, when you're in high school and they make you carry a football day or, like, a baseball or, like, in my case, the running baton, if you drop it, like, it's like a it's like a disciplined thing. That is what happened with her. You could tell that, like, If anyone said, who you know, who's they're pretty good. Who's the best? And if she goes, she would have to say I'm the best. Right. And it was interesting because

15:16

as it rings back to business and launching stuff, you have that same doubt granted, you know, you might lose money and get embarrassed. Thankfully, you're not gonna get your ass kicked or killed most likely.

as it rings back to business and launching stuff, you have that same doubt granted, you know, you might lose money and get embarrassed. Thankfully, you're not gonna get your ass kicked or killed most likely.

15:25

But you still need that self talk. And that example,

But you still need that self talk. And that example,

15:28

that minute and a half clip is like the best example of self talk for normal people. Do you do self talk yourself?

that minute and a half clip is like the best example of self talk for normal people. Do you do self talk yourself?

15:36

Yeah. I yeah. I I definitely It's it's a trick question in a way because everybody has an internal monologue. Everybody's doing self talk just in their head, but I'm just more, like, do you strategically because

Yeah. I yeah. I I definitely It's it's a trick question in a way because everybody has an internal monologue. Everybody's doing self talk just in their head, but I'm just more, like, do you strategically because

15:47

a lot of people think this is like cheesy, lame, like affirmations,

a lot of people think this is like cheesy, lame, like affirmations,

15:51

you know, stand in the mirror and say, you're beautiful. You're beautiful. You're beautiful. Whatever. Right? It's necessary because, like, so what do you do? Doing anything. Yeah. So, like, like, whenever I'm launching anything or whenever I have fear, like, for example, even when I bought my home, I, you know, I don't I'm I have a a I a pretty unhealthy relationship with money. I don't like spending it because I was poor. I know what it's like to be broke. And I was like, no. This is normal. This is normal to feel this emotion. This is incredibly normal. Do it anyway. And then, so, yeah, I I I do that all the time, but I try to normalize it as a this is normal. This is what I and I'm supposed to feel this way. I'm supposed to do it anyway. So I tell myself that all the time. Is that what you do?

you know, stand in the mirror and say, you're beautiful. You're beautiful. You're beautiful. Whatever. Right? It's necessary because, like, so what do you do? Doing anything. Yeah. So, like, like, whenever I'm launching anything or whenever I have fear, like, for example, even when I bought my home, I, you know, I don't I'm I have a a I a pretty unhealthy relationship with money. I don't like spending it because I was poor. I know what it's like to be broke. And I was like, no. This is normal. This is normal to feel this emotion. This is incredibly normal. Do it anyway. And then, so, yeah, I I I do that all the time, but I try to normalize it as a this is normal. This is what I and I'm supposed to feel this way. I'm supposed to do it anyway. So I tell myself that all the time. Is that what you do?

16:26

I don't do that, but I do I two kind of routines that are like this that I've probably never told anybody about. Alright. So,

I don't do that, but I do I two kind of routines that are like this that I've probably never told anybody about. Alright. So,

16:33

these are I would say this one is fairly new.

these are I would say this one is fairly new.

16:37

I told you kind of, like, I had, like, this moment where I was like, alright, what do I care about? I I'm always been a self improvement guy, right? I talk about Tony Robbins. It's it's been a big, kind of, like, influence on me So I have this thing on my wall.

I told you kind of, like, I had, like, this moment where I was like, alright, what do I care about? I I'm always been a self improvement guy, right? I talk about Tony Robbins. It's it's been a big, kind of, like, influence on me So I have this thing on my wall.

16:49

And it's basically what I wrote, like, like, most people write goals like, what they want to achieve, what they wanna have, wanna have a mansion, or I wanna hit this dollar amount, or I wanna get promoted.

And it's basically what I wrote, like, like, most people write goals like, what they want to achieve, what they wanna have, wanna have a mansion, or I wanna hit this dollar amount, or I wanna get promoted.

17:00

And for me, I have,

And for me, I have,

17:02

of thing that's called I wrote on it. Who am I becoming? And I the way I do it is because I think about myself, like,

of thing that's called I wrote on it. Who am I becoming? And I the way I do it is because I think about myself, like,

17:08

every year, it's like a software update. Right? What version thirty I just turned thirty three. What's version thirty three of Sean look like? Right? And I I literally write this out beforehand. I write out the, like, the notes. Like, oh, I used to have this bug where I got jealous about people. That's fixed, you know, like,

every year, it's like a software update. Right? What version thirty I just turned thirty three. What's version thirty three of Sean look like? Right? And I I literally write this out beforehand. I write out the, like, the notes. Like, oh, I used to have this bug where I got jealous about people. That's fixed, you know, like,

17:23

hey, I added this new feature. Now I could play the guitar, whatever. Right? Like, I treat myself like a whole new version upgrade. Anyway, so the all those little bug fixes and features, they all add up to something. What am I trying to become?

hey, I added this new feature. Now I could play the guitar, whatever. Right? Like, I treat myself like a whole new version upgrade. Anyway, so the all those little bug fixes and features, they all add up to something. What am I trying to become?

17:35

And,

And,

17:36

is, like, kind of like a root philosophy, which is life is not about what you achieve or what you have. It's about who you become. And so I said, alright. Well, what do I wanna become? And I sort of wrote these four things out. Right? I said I wanna become a person who is,

is, like, kind of like a root philosophy, which is life is not about what you achieve or what you have. It's about who you become. And so I said, alright. Well, what do I wanna become? And I sort of wrote these four things out. Right? I said I wanna become a person who is,

17:49

who is fit through healthy habits. I wanna become a teacher.

who is fit through healthy habits. I wanna become a teacher.

17:53

You know, the favorite teacher of millions of people. I wanna be,

You know, the favorite teacher of millions of people. I wanna be,

17:57

you know, a a great family man, who lives in a house full of love, and I have, like, a last one. Right? Like, one more after that. So anyways, I have these four things that are, like, the things I wanna become. I do this thing in the morning when I, like, do my kinda morning routine, which is, like, my reminder for the day before I go and start just doing a bunch of work and a bunch of tasks and dealing with all the emails and shit that comes my way,

you know, a a great family man, who lives in a house full of love, and I have, like, a last one. Right? Like, one more after that. So anyways, I have these four things that are, like, the things I wanna become. I do this thing in the morning when I, like, do my kinda morning routine, which is, like, my reminder for the day before I go and start just doing a bunch of work and a bunch of tasks and dealing with all the emails and shit that comes my way,

18:18

I just walk in a circle in my office, which is a tiny, tiny office. I have, like, a I don't know, eight by eight foot office. And I just walk in a circle and every circle is, I'm

I just walk in a circle in my office, which is a tiny, tiny office. I have, like, a I don't know, eight by eight foot office. And I just walk in a circle and every circle is, I'm

18:29

basically con I'm basically talking like I'm, you know, talking to myself are my own coach

basically con I'm basically talking like I'm, you know, talking to myself are my own coach

18:34

about those about those four things. So I'll say, like, you know,

about those about those four things. So I'll say, like, you know,

18:39

you know, I'm becoming a teacher

you know, I'm becoming a teacher

18:41

I am. I am a teacher. I'm a teacher who millions of people, love what I love what I create. They learn from me. They're inspired by me. I'm a teacher That means I gotta learn every day. So I have something to teach. I'm a great teacher. Right? So I just say in the present tense, I am this, not I'm trying to become this.

I am. I am a teacher. I'm a teacher who millions of people, love what I love what I create. They learn from me. They're inspired by me. I'm a teacher That means I gotta learn every day. So I have something to teach. I'm a great teacher. Right? So I just say in the present tense, I am this, not I'm trying to become this.

18:57

And then I'll say this the next one, you know, I'm a great dad, you know, even when things are going off the rails, I'm patient. That's when I get even more patient. I'm poised. A great dad. I'm always there for them. They know I got their back. I'm a great dad. Right? You you sound like Muhammad Ali. Exactly. You know, I said I was the greatest before I am. And so so I do that. I've been doing that now for, like, I don't know, probably, like, a year.

And then I'll say this the next one, you know, I'm a great dad, you know, even when things are going off the rails, I'm patient. That's when I get even more patient. I'm poised. A great dad. I'm always there for them. They know I got their back. I'm a great dad. Right? You you sound like Muhammad Ali. Exactly. You know, I said I was the greatest before I am. And so so I do that. I've been doing that now for, like, I don't know, probably, like, a year.

19:18

And I love it. It's just kinda fun for me. So that's the first kind of self talk I do. The second kind of self talk I do is,

And I love it. It's just kinda fun for me. So that's the first kind of self talk I do. The second kind of self talk I do is,

19:25

what I call revision, which is

what I call revision, which is

19:28

I fall off the horse a lot, like most people. Right? Like,

I fall off the horse a lot, like most people. Right? Like,

19:32

trying to get healthy. And then, like, fuck in the middle of the day, there's a bag of chips was there, and I I hate the bag of chips or, like,

trying to get healthy. And then, like, fuck in the middle of the day, there's a bag of chips was there, and I I hate the bag of chips or, like,

19:39

You know, I'm I say I'm gonna be a patient dad, but then, like, like, I I've just lost it when, you know, she wouldn't let me change her diaper and then blah blah blah blah. And so, like, obviously, I'm not perfect. And so there so the the other self talk I do is revision at the end of the night. I just imagine that same scenario that happened it only takes me thirty seconds. I just think back to that moment that I'm not proud of, and I reimagine it in a way that I'm me acting in a way that I'm proud of. And that's it. I don't like don't, like, decide. I'm gonna do things differently. I don't, like, write it down. I don't, like,

You know, I'm I say I'm gonna be a patient dad, but then, like, like, I I've just lost it when, you know, she wouldn't let me change her diaper and then blah blah blah blah. And so, like, obviously, I'm not perfect. And so there so the the other self talk I do is revision at the end of the night. I just imagine that same scenario that happened it only takes me thirty seconds. I just think back to that moment that I'm not proud of, and I reimagine it in a way that I'm me acting in a way that I'm proud of. And that's it. I don't like don't, like, decide. I'm gonna do things differently. I don't, like, write it down. I don't, like,

20:11

pledge to myself. I'll never do this again. I just imagine it going the right way, and then I just go to sleep. And that act of reimagining things the way you want to see it is a form of self talk in my mind. It's just like Rose's saying I'm the best. And imagining herself, you know, knocking out there the girl, that's kind of what I do for, you know, I'm not a fighter. I just do it in in my day my daily life. And the takeaway, I think, should be if someone's crazy enough to to look up to you, Sean, or look up to me, then at least now they know that someone they look up to has, like, doubts and has to do that self talk,

pledge to myself. I'll never do this again. I just imagine it going the right way, and then I just go to sleep. And that act of reimagining things the way you want to see it is a form of self talk in my mind. It's just like Rose's saying I'm the best. And imagining herself, you know, knocking out there the girl, that's kind of what I do for, you know, I'm not a fighter. I just do it in in my day my daily life. And the takeaway, I think, should be if someone's crazy enough to to look up to you, Sean, or look up to me, then at least now they know that someone they look up to has, like, doubts and has to do that self talk,

20:41

The good the cool position that you and I are in is that we know people that are, like, some of the

The good the cool position that you and I are in is that we know people that are, like, some of the

20:46

at least in terms of financial success, which is a limited version of success, are some of the most financially successful in the world. We talked to them and we know firsthand that they're like, ugh, I'm so depressed. I can't do x, y, and z. And then in our case, Like, we look up to a lot of these

at least in terms of financial success, which is a limited version of success, are some of the most financially successful in the world. We talked to them and we know firsthand that they're like, ugh, I'm so depressed. I can't do x, y, and z. And then in our case, Like, we look up to a lot of these

21:00

UFC fighters that seem like this tough ass lady, like, Doug Rose doing the same thing. So anyway, This isn't hokey pokey. This is that it's actually everyone has this and and it's interesting. So look up that thug roads video. That's badass. Yeah. There's one other thing I'll put there, which is,

UFC fighters that seem like this tough ass lady, like, Doug Rose doing the same thing. So anyway, This isn't hokey pokey. This is that it's actually everyone has this and and it's interesting. So look up that thug roads video. That's badass. Yeah. There's one other thing I'll put there, which is,

21:16

my trainer was big on this sort of, like, not to talk so much, but the the visualization,

my trainer was big on this sort of, like, not to talk so much, but the the visualization,

21:20

the imagination. He's always like, oh, you're too analytical. You're just being, like, You're trying to think your way through everything. Just imagine it. Just don't worry about how it's gonna happen. Think about what you want to have happen. And in my head, I was always like, Yeah. Yeah. Like, at the end of the day, somebody's gotta figure out how it's gonna happen. That's it's gonna have to be me. So, like, just imagining it is not gonna do it. Right? So I was kind of resistant to it upfront. But I came around when I realized one thing,

the imagination. He's always like, oh, you're too analytical. You're just being, like, You're trying to think your way through everything. Just imagine it. Just don't worry about how it's gonna happen. Think about what you want to have happen. And in my head, I was always like, Yeah. Yeah. Like, at the end of the day, somebody's gotta figure out how it's gonna happen. That's it's gonna have to be me. So, like, just imagining it is not gonna do it. Right? So I was kind of resistant to it upfront. But I came around when I realized one thing,

21:44

which is

which is

21:45

everybody in their head is already imagining some outcome. So, like, if you're ever stressed or worried or doubt, what is that? That's your head imagining the thing not going right, not going well, failure, whatever. Right? So if we are willing,

everybody in their head is already imagining some outcome. So, like, if you're ever stressed or worried or doubt, what is that? That's your head imagining the thing not going right, not going well, failure, whatever. Right? So if we are willing,

22:00

like, it's it sounds kinda hokey and cheesy to imagine things going well. It's, like, sort of like this hippie dippy thing to do. But the other side, which is imagining things not going well,

like, it's it sounds kinda hokey and cheesy to imagine things going well. It's, like, sort of like this hippie dippy thing to do. But the other side, which is imagining things not going well,

22:10

everybody's doing all day anyways. Anybody who's ever had stress or fear or doubts the if you just break down what that is, that's imagining things not going well. It's imagining a future where this doesn't work. And so if you're willing to if you're already doing and willing to imagine things not going well. You might as well

everybody's doing all day anyways. Anybody who's ever had stress or fear or doubts the if you just break down what that is, that's imagining things not going well. It's imagining a future where this doesn't work. And so if you're willing to if you're already doing and willing to imagine things not going well. You might as well

22:25

start imagining things going well also. And if you're already doubting and have debt having doubts or impossed syndrome, that's you doing self talk in your head that you're not the best, that you're not good enough, that you're not whatever. Well, then maybe you should replace that with something that says I am the best. Right? So that's where I got over the, like,

start imagining things going well also. And if you're already doubting and have debt having doubts or impossed syndrome, that's you doing self talk in your head that you're not the best, that you're not good enough, that you're not whatever. Well, then maybe you should replace that with something that says I am the best. Right? So that's where I got over the, like,

22:42

this kind of just, like, you know, cheesy voodoo shit. And I was like, well, No. Because there is self talking to happening no matter what. It's either gonna be negative or it's gonna be positive. I might as well actively make it positive. And if it is cheesy, who gives a shit? Like, if that gives me just a slight edge, then or then I'll take it because I need everything I can get.

this kind of just, like, you know, cheesy voodoo shit. And I was like, well, No. Because there is self talking to happening no matter what. It's either gonna be negative or it's gonna be positive. I might as well actively make it positive. And if it is cheesy, who gives a shit? Like, if that gives me just a slight edge, then or then I'll take it because I need everything I can get.

23:02

Alright. We should jump in. And then let really quick before we get ready is Michael Harris. Do you know who that is? No. Who is that? Michael Harris,

Alright. We should jump in. And then let really quick before we get ready is Michael Harris. Do you know who that is? No. Who is that? Michael Harris,

23:09

His name is Nick name is Michael Lowe. I don't know where he is from, but he founded Deathrow Records, which, he was the he was,

His name is Nick name is Michael Lowe. I don't know where he is from, but he founded Deathrow Records, which, he was the he was,

23:16

Google it. I I don't I don't wanna, like, get this totally wrong, but I believe he was a cocaine dealer, and he went to prison,

Google it. I I don't I don't wanna, like, get this totally wrong, but I believe he was a cocaine dealer, and he went to prison,

23:22

particularly, I think it was Sand Quentin for twenty five years. But prior to prison, he, made close to, like, a hundred million dollars from selling cocaine and he funded death row records, and he got it off the ground. He's cofounder, Deathro Records owned the,

particularly, I think it was Sand Quentin for twenty five years. But prior to prison, he, made close to, like, a hundred million dollars from selling cocaine and he funded death row records, and he got it off the ground. He's cofounder, Deathro Records owned the,

23:36

all the originals or the masters of everything. Anyway, he's out of prison. My he's a good friend of, my good friend Chris. It's He it's his good friend. Did you go pick him up when he got out? Well, he he got he got he got picked up in a Bentley, which is pretty funny. But anyway, he wants to come on the pod. You you want him Amazing. Yeah. And Dethro, who's Dethro? So Dethro was Tupac or Dethro, who is Yeah. So it was POC, it was,

all the originals or the masters of everything. Anyway, he's out of prison. My he's a good friend of, my good friend Chris. It's He it's his good friend. Did you go pick him up when he got out? Well, he he got he got he got picked up in a Bentley, which is pretty funny. But anyway, he wants to come on the pod. You you want him Amazing. Yeah. And Dethro, who's Dethro? So Dethro was Tupac or Dethro, who is Yeah. So it was POC, it was,

24:00

Dre's early stuff,

Dre's early stuff,

24:02

Right.

Right.

24:03

So, yeah, it was snoop. So, basically, this whole, like, the a lot of modern rap originated because of of death row records. This whole, like, Amazing. You know, fuck the fuck the police, gangster shit. They kinda, like, invented that.

So, yeah, it was snoop. So, basically, this whole, like, the a lot of modern rap originated because of of death row records. This whole, like, Amazing. You know, fuck the fuck the police, gangster shit. They kinda, like, invented that.

24:17

Okay. Great. That's gonna be awesome. Alright. You wanna talk about UFC again, or do you wanna talk about something else? Let's talk about UFC, but this time we're gonna talk about the business of UFC real quick. So the parent company owns the UFC is called Endeavor, and Endeavor went public. And go anytime something goes public, you know, you can go and you can sort of see the financials.

Okay. Great. That's gonna be awesome. Alright. You wanna talk about UFC again, or do you wanna talk about something else? Let's talk about UFC, but this time we're gonna talk about the business of UFC real quick. So the parent company owns the UFC is called Endeavor, and Endeavor went public. And go anytime something goes public, you know, you can go and you can sort of see the financials.

24:35

And you can read the prospectus because they have to do that in order to file for going public. So this is the first time that the UFC's financials kinda like saw the light of day, really.

And you can read the prospectus because they have to do that in order to file for going public. So this is the first time that the UFC's financials kinda like saw the light of day, really.

24:44

And they've been sort of shrouded by mystery.

And they've been sort of shrouded by mystery.

24:48

You know, fighters were always wanting to know the numbers because they wanna get paid more. They feel like they're super underpaid.

You know, fighters were always wanting to know the numbers because they wanna get paid more. They feel like they're super underpaid.

24:54

You know, Dana kind of talks about numbers, but, like, nobody can ever verify. Is that how many pay per view buys there were or whatnot? I thought it was kind of interesting. So I wanna talk a little bit about endeavor and see what you think about this. So Yeah.

You know, Dana kind of talks about numbers, but, like, nobody can ever verify. Is that how many pay per view buys there were or whatnot? I thought it was kind of interesting. So I wanna talk a little bit about endeavor and see what you think about this. So Yeah.

25:05

Indemnly.

Indemnly.

25:06

Oh, go ahead. Go ahead. Go ahead. I was just gonna say the two guys who are, like, in charge of it, I believe, is Ari Emanuel,

Oh, go ahead. Go ahead. Go ahead. I was just gonna say the two guys who are, like, in charge of it, I believe, is Ari Emanuel,

25:11

and I think this guy Patrick Whitesell.

and I think this guy Patrick Whitesell.

25:13

And, Ari is if you ever watch entourage, the character, Ari Gold, is based off of Ari Manuel. And so, he's kinda like a power player in, in Hollywood.

And, Ari is if you ever watch entourage, the character, Ari Gold, is based off of Ari Manuel. And so, he's kinda like a power player in, in Hollywood.

25:24

He, you know, they had their own talent agency.

He, you know, they had their own talent agency.

25:28

Then that sort of took over WME. And then the and then they took so they have three parts of their business. One is agencies like WME and and others. So managing,

Then that sort of took over WME. And then the and then they took so they have three parts of their business. One is agencies like WME and and others. So managing,

25:37

Hollywood talent, musical

Hollywood talent, musical

25:39

talent, whatever. Then they have sports businesses where they own sports assets. Notably, they bought the UFC, but they also own some other things. They own Euro League basketball,

talent, whatever. Then they have sports businesses where they own sports assets. Notably, they bought the UFC, but they also own some other things. They own Euro League basketball,

25:48

They own, PBR, like, bull racing.

They own, PBR, like, bull racing.

25:51

They own a bunch of, like, bull riding. Bull riding. Sorry. Yep.

They own a bunch of, like, bull riding. Bull riding. Sorry. Yep.

25:58

Bull sitting.

Bull sitting.

26:00

Okay. So so they own a couple of, you know, sports assets. And then they have, like, kind of like a third,

Okay. So so they own a couple of, you know, sports assets. And then they have, like, kind of like a third,

26:05

you know, arm to the business, which is their events business. So they have the miss universe pageant. They have New York fashion week, and they have, they basically bought the company that hosts the event of the Super Bowl on location. So they they have all these events. And so they have these three arms of the business.

you know, arm to the business, which is their events business. So they have the miss universe pageant. They have New York fashion week, and they have, they basically bought the company that hosts the event of the Super Bowl on location. So they they have all these events. And so they have these three arms of the business.

26:20

The they they they also do publishing. They they do all types of shit. Like, Frankly, how that company even operates, I don't understand

The they they they also do publishing. They they do all types of shit. Like, Frankly, how that company even operates, I don't understand

26:28

because there is some cohesiveness, but there's also a lot of not cohesiveness. Right. And incredibly confusing. It's really a I think it's really like a roll up of one theme, which is sports and media entertainment. So

because there is some cohesiveness, but there's also a lot of not cohesiveness. Right. And incredibly confusing. It's really a I think it's really like a roll up of one theme, which is sports and media entertainment. So

26:41

So they roll in all these companies together, and they have, like, yeah, they have, like, a brand licensing thing where they they have the brand Harvard and and the NFL, and they'll go, like, license it out and give revenue back to to Harvard and NFL. So

So they roll in all these companies together, and they have, like, yeah, they have, like, a brand licensing thing where they they have the brand Harvard and and the NFL, and they'll go, like, license it out and give revenue back to to Harvard and NFL. So

26:54

they went public it's worth eighteen billion dollars,

they went public it's worth eighteen billion dollars,

26:57

now.

now.

26:58

And yeah, as of as of as of right now, it's twenty one point three. Right. So it went up just in the time of my research here. I should have bought.

And yeah, as of as of as of right now, it's twenty one point three. Right. So it went up just in the time of my research here. I should have bought.

27:07

They do about four to five billion dollars a year. And specifically with the UFC, I thought this was kind of interesting. So I didn't know how much revenue the UFC does. And I was a little bit surprised to learn that Can I guess? Yeah. I don't know if you've you've seen it or not. No. I haven't. I would say,

They do about four to five billion dollars a year. And specifically with the UFC, I thought this was kind of interesting. So I didn't know how much revenue the UFC does. And I was a little bit surprised to learn that Can I guess? Yeah. I don't know if you've you've seen it or not. No. I haven't. I would say,

27:25

eight hundred in revenue, two hundred in profit.

eight hundred in revenue, two hundred in profit.

27:28

Alright. Very close. We're very close on the revenue side. So here's their twenty eighteen, twenty nineteen, twenty twenty. So seven hundred million eight hundred seventy five million and a nine hundred million last year. Wow. So very close on revenue, but their margins are a lot better than you think. So you were saying,

Alright. Very close. We're very close on the revenue side. So here's their twenty eighteen, twenty nineteen, twenty twenty. So seven hundred million eight hundred seventy five million and a nine hundred million last year. Wow. So very close on revenue, but their margins are a lot better than you think. So you were saying,

27:43

two hundred million. Two. Yeah. So so their margins are about thirty six percent. So they have thirty percent EBITDA,

two hundred million. Two. Yeah. So so their margins are about thirty six percent. So they have thirty percent EBITDA,

27:50

on their, the product, which is very good. Fighting only get twenty percent of revenue. Every other major sport, NFL, NBA, it's a closer to fifty fifty. I think it is fifty fifty split. And so, you know, the fighters are are sort of right when the when they say that they're underpaid.

on their, the product, which is very good. Fighting only get twenty percent of revenue. Every other major sport, NFL, NBA, it's a closer to fifty fifty. I think it is fifty fifty split. And so, you know, the fighters are are sort of right when the when they say that they're underpaid.

28:04

And,

And,

28:05

and so their business is interesting because they have media rights So, guess how much the, meteorites sold for. So the the the the,

and so their business is interesting because they have media rights So, guess how much the, meteorites sold for. So the the the the,

28:13

it used to be on Fox, and now it moved to ESPN. Guess how much ESPN.

it used to be on Fox, and now it moved to ESPN. Guess how much ESPN.

28:17

Think it was a billion over six years. Right?

Think it was a billion over six years. Right?

28:20

I don't know how many years it is, but it's three three hundred million a year. So I think it's actually more than a billion. So they make so the Fox deal think it was one point five one point five over five years, I think. So Wow. So, yeah. So it's the Fox deal was one hundred sixty eight million a year, and then the ESPN deal was three hundred million And that actually paid off pretty big because of their nine hundred million in revenue, three hundred comes from the meteorites. The rest comes from merchandise events, pay per view, sorry, ticket sales, all all that good stuff.

I don't know how many years it is, but it's three three hundred million a year. So I think it's actually more than a billion. So they make so the Fox deal think it was one point five one point five over five years, I think. So Wow. So, yeah. So it's the Fox deal was one hundred sixty eight million a year, and then the ESPN deal was three hundred million And that actually paid off pretty big because of their nine hundred million in revenue, three hundred comes from the meteorites. The rest comes from merchandise events, pay per view, sorry, ticket sales, all all that good stuff.

28:48

And, so I thought that was pretty interesting. Pretty good business overall, much more profitable than I would have expected given you know, all the different moving pieces that go into it. And, overall, like, kind of an incredible business because they bought the UFC for two million dollars, like, know, twenty something, twenty five years ago or something. So they bought it. They bought it out of it was going bankrupt,

And, so I thought that was pretty interesting. Pretty good business overall, much more profitable than I would have expected given you know, all the different moving pieces that go into it. And, overall, like, kind of an incredible business because they bought the UFC for two million dollars, like, know, twenty something, twenty five years ago or something. So they bought it. They bought it out of it was going bankrupt,

29:07

and Dana White who's the president of UFC

and Dana White who's the president of UFC

29:10

convinced his two kinda childhood friends who were basically the the the Fortiva brothers are these, like, mafia family

convinced his two kinda childhood friends who were basically the the the Fortiva brothers are these, like, mafia family

29:17

guys who own, they own a casino. So they own Red Rock, casino, and Big. I think, Fortita's son, he they've or one of the Fortita kids or he's our age, listens to the podcast. I don't think he would like that if you said Mayor mafia. It's public. It's like, it's like public. It's like, well known information.

guys who own, they own a casino. So they own Red Rock, casino, and Big. I think, Fortita's son, he they've or one of the Fortita kids or he's our age, listens to the podcast. I don't think he would like that if you said Mayor mafia. It's public. It's like, it's like public. It's like, well known information.

29:34

It's, like, been published everywhere. And I also think, by the way, when I say the mafia, I'm not judging. I think that's pretty pretty fucking cool. And I think people at the mafia also think being in the mafia is pretty cool. So I I hope they don't get offended by that. And if they do, you know, I live in Austin. You can go find me over there. So Yep. Right.

It's, like, been published everywhere. And I also think, by the way, when I say the mafia, I'm not judging. I think that's pretty pretty fucking cool. And I think people at the mafia also think being in the mafia is pretty cool. So I I hope they don't get offended by that. And if they do, you know, I live in Austin. You can go find me over there. So Yep. Right.

29:52

So, anyways,

So, anyways,

29:53

the Fortiva family is pretty interesting. They started casinos.

the Fortiva family is pretty interesting. They started casinos.

29:56

They're the Frank and Lorenzo were the ones who Dana convinced, Hey, let's go buy the UFC. They bought it for two million.

They're the Frank and Lorenzo were the ones who Dana convinced, Hey, let's go buy the UFC. They bought it for two million.

30:02

And now and then they ended up selling it for four to five billion.

And now and then they ended up selling it for four to five billion.

30:06

When they bought it, they pretty much just got the cage, which is probably

When they bought it, they pretty much just got the cage, which is probably

30:10

a twenty thousand dollar piece of equipment. Right. And they got the name. Yes. The UFC. They were like, we just loved that name. It was such a great name. And they go, we paid two million, but we didn't really get anything. Right. And But for some reason, we did They had to pour in way more money after that. So it's kind of the the the the easy story is bought it for two million, sold it for five billion, which is obviously amazing. No. But there was, like, multiple years of just pouring money in and losing money before this thing turned around because they couldn't get regulated in a bunch of places. Like John McCain called it human cockfighting and you know, they couldn't they couldn't get licensed. They couldn't, the business model wasn't there. They wouldn't get put on TV, that sort of thing. And,

a twenty thousand dollar piece of equipment. Right. And they got the name. Yes. The UFC. They were like, we just loved that name. It was such a great name. And they go, we paid two million, but we didn't really get anything. Right. And But for some reason, we did They had to pour in way more money after that. So it's kind of the the the the easy story is bought it for two million, sold it for five billion, which is obviously amazing. No. But there was, like, multiple years of just pouring money in and losing money before this thing turned around because they couldn't get regulated in a bunch of places. Like John McCain called it human cockfighting and you know, they couldn't they couldn't get licensed. They couldn't, the business model wasn't there. They wouldn't get put on TV, that sort of thing. And,

30:48

they put in, I think, maybe something million. Yeah. I was gonna say sixty five. They sent it in the documentary. He was like, we put a lot into it and it failed and failed and failed. And by, like, year six, they convinced Spike TV, which I don't even know if that's a thing anymore, to air the last fighter or the ultimate fighter. Yep. And there was it was Forrest Griffin, and I forget the other guy's name,

they put in, I think, maybe something million. Yeah. I was gonna say sixty five. They sent it in the documentary. He was like, we put a lot into it and it failed and failed and failed. And by, like, year six, they convinced Spike TV, which I don't even know if that's a thing anymore, to air the last fighter or the ultimate fighter. Yep. And there was it was Forrest Griffin, and I forget the other guy's name,

31:08

and they had this big fight. And I remember as a kid watching that fight. Yeah. I remember that fight as a kid. These guys were going at it. They looked like it was the first time that, like, we thought, wow, they're, like, athletes. They're not, like, these guys are they Like, they they're not necessarily, like, thugs or, like, meat heads. Like, these guys are athletes who are fighting.

and they had this big fight. And I remember as a kid watching that fight. Yeah. I remember that fight as a kid. These guys were going at it. They looked like it was the first time that, like, we thought, wow, they're, like, athletes. They're not, like, these guys are they Like, they they're not necessarily, like, thugs or, like, meat heads. Like, these guys are athletes who are fighting.

31:26

And I remember watching it and right when that episode aired, their ratings went up and they go, boom. We just saved the whole company Right. From that one five. Well, the thing with that show is they show them in a house. It's like a reality show. Right? They're showing them living in a house and then training and then competing. So it wasn't just the brutal fighting part. It was like, you got to know the guys. You see their back story. You see them lying in their bed. Looking at a picture of their family right before their training session being like, alright. This is who I'm doing it for blah blah blah. So people got emotionally invested. So it's similar, you know, like, Kardashians also, like, they use reality TV

And I remember watching it and right when that episode aired, their ratings went up and they go, boom. We just saved the whole company Right. From that one five. Well, the thing with that show is they show them in a house. It's like a reality show. Right? They're showing them living in a house and then training and then competing. So it wasn't just the brutal fighting part. It was like, you got to know the guys. You see their back story. You see them lying in their bed. Looking at a picture of their family right before their training session being like, alright. This is who I'm doing it for blah blah blah. So people got emotionally invested. So it's similar, you know, like, Kardashians also, like, they use reality TV

31:57

to build the brand that ends up being a commercial brand. Right? Cause you perform an emotional connection

to build the brand that ends up being a commercial brand. Right? Cause you perform an emotional connection

32:03

of, you know, them and their sort of

of, you know, them and their sort of

32:05

reality, you know, although it's quite edited.

reality, you know, although it's quite edited.

32:08

And then, you know, then you're more likely to be a buyer in the future. So so, yeah, they ended up turning this thing around kind of an amazing outcome for them.

And then, you know, then you're more likely to be a buyer in the future. So so, yeah, they ended up turning this thing around kind of an amazing outcome for them.

32:16

Just a super cool business. And I would say If you don't follow the UFC, there is one kinda like cool business lesson to learn from it, which is

Just a super cool business. And I would say If you don't follow the UFC, there is one kinda like cool business lesson to learn from it, which is

32:23

Dana White.

Dana White.

32:25

Dana White is the most unorthodox

Dana White is the most unorthodox

32:27

president of a company that I think I've ever seen. Like, people think Elon is kind of, like, out there and he'll tweet random stuff. He's kind of unafraid. He's pretty bold.

president of a company that I think I've ever seen. Like, people think Elon is kind of, like, out there and he'll tweet random stuff. He's kind of unafraid. He's pretty bold.

32:35

Dana makes Elon, you know, look like a, like, a, you know, like an honor roll student.

Dana makes Elon, you know, look like a, like, a, you know, like an honor roll student.

32:41

Dana will, like, so he's been involved with the business from the from the beginning, but he will go in the Instagram comments where somebody's, you know, hating on something, and he'll just be like, go fuck yourself, you know, like, you know, in the press conferences,

Dana will, like, so he's been involved with the business from the from the beginning, but he will go in the Instagram comments where somebody's, you know, hating on something, and he'll just be like, go fuck yourself, you know, like, you know, in the press conferences,

32:52

He is as much a character as any of the fighters, and the same way that Vince McMan did that in WW, but but that's fate. That's scripted. Dana does it in the unscripted format. And I had an investor tell me once,

He is as much a character as any of the fighters, and the same way that Vince McMan did that in WW, but but that's fate. That's scripted. Dana does it in the unscripted format. And I had an investor tell me once,

33:04

we were talking about e sports. And he's and I was and, you know, a lot of people think e sports is really interesting space because it's you know, the viewership is really high, but the business is kind of nascent still. And people are wondering, is there a UFC like opportunity there? Cause you buy something today for two million gonna end up being worth four or five billion.

we were talking about e sports. And he's and I was and, you know, a lot of people think e sports is really interesting space because it's you know, the viewership is really high, but the business is kind of nascent still. And people are wondering, is there a UFC like opportunity there? Cause you buy something today for two million gonna end up being worth four or five billion.

33:22

And what this investor told me, I think, is so spot on it. He goes, these sports needs its Dana White. It needs its person who's gonna take this sport from, like, just the underground

And what this investor told me, I think, is so spot on it. He goes, these sports needs its Dana White. It needs its person who's gonna take this sport from, like, just the underground

33:32

and brick by brick build it into a mainstream

and brick by brick build it into a mainstream

33:35

brand.

brand.

33:36

And, like, take no prisoners and, like, organize the whole fucking thing along the way. Let me ask you this. Dana White, when the deal when he sold the company, he made four hundred million dollars, I think, I think that was public. You owned four percent of the company,

And, like, take no prisoners and, like, organize the whole fucking thing along the way. Let me ask you this. Dana White, when the deal when he sold the company, he made four hundred million dollars, I think, I think that was public. You owned four percent of the company,

33:49

or I forget. Ten ten percent. Ten oh, okay. It's ten percent. So for four, he made four hundred. Then he probably made, like, probably he's probably getting paid ten million a year. He's, like, more than that. Fifty million at least as my guest. Before the sale. Before the sale. Yeah.

or I forget. Ten ten percent. Ten oh, okay. It's ten percent. So for four, he made four hundred. Then he probably made, like, probably he's probably getting paid ten million a year. He's, like, more than that. Fifty million at least as my guest. Before the sale. Before the sale. Yeah.

34:03

He was wealthy ahead of time, and he made money into a thousand who cares?

He was wealthy ahead of time, and he made money into a thousand who cares?

34:06

So let's just be, like, conservative and say that he's worth six hundred to seven hundred million dollars. That's conservative, I think. And, like, all the celebrities are one of, like, they, like, like, The the people who we think are cool, they're the ones who think Dana is cool. Like, everyone thinks Dana is cool. You know what I mean? Like, the famous people, Dana famous to the famous people. So he's got power. He's got people wanna, people think he's cool, yada yada yada yada yada yada yada yada yada money. Would you trade spots with him?

So let's just be, like, conservative and say that he's worth six hundred to seven hundred million dollars. That's conservative, I think. And, like, all the celebrities are one of, like, they, like, like, The the people who we think are cool, they're the ones who think Dana is cool. Like, everyone thinks Dana is cool. You know what I mean? Like, the famous people, Dana famous to the famous people. So he's got power. He's got people wanna, people think he's cool, yada yada yada yada yada yada yada yada yada money. Would you trade spots with him?

34:32

No. His lifestyle is brutal.

No. His lifestyle is brutal.

34:35

It's brutal. Absolutely brutal. I would never do that. Dude, it looks horrible. He looks like he's still, like, kind of looks fit, but he looks exhausted. His face is red and, like, he's gained, like, a hundred and fifty pounds since starting this thing. Now it's kind of like muscle fat, but because he takes steroids and stuff. But,

It's brutal. Absolutely brutal. I would never do that. Dude, it looks horrible. He looks like he's still, like, kind of looks fit, but he looks exhausted. His face is red and, like, he's gained, like, a hundred and fifty pounds since starting this thing. Now it's kind of like muscle fat, but because he takes steroids and stuff. But,

34:51

no, he's dude. He's on, like, they do an event every weekend, basically.

no, he's dude. He's on, like, they do an event every weekend, basically.

34:55

And he has to, like, do he has to manage headquarters,

And he has to, like, do he has to manage headquarters,

34:58

plus he goes to the event. He does the press conferences. He's watching ringside then he goes and talks to the fighters afterwards, and he deals with the weigh ins and that, oh, this guy can't make it. This guy got hurt. We gotta find a replacement. He does that fifty two weeks out of the year. And, like, there's a reason that Dana is not, like, you know, happily married at home with kids and a great dad and, you know, unstressed. There's a reason that Dana's got bags under his eyes because he chose that life

plus he goes to the event. He does the press conferences. He's watching ringside then he goes and talks to the fighters afterwards, and he deals with the weigh ins and that, oh, this guy can't make it. This guy got hurt. We gotta find a replacement. He does that fifty two weeks out of the year. And, like, there's a reason that Dana is not, like, you know, happily married at home with kids and a great dad and, you know, unstressed. There's a reason that Dana's got bags under his eyes because he chose that life

35:23

and he nailed it, I would not choose that life. It's not for me. Yeah. Yeah. Not a chance. I wouldn't either. But But I respect the hell out of it. I'm happy he what what do I always say? Cornrose and and neck tattoos. I'm happy they exist. I don't want them.

and he nailed it, I would not choose that life. It's not for me. Yeah. Yeah. Not a chance. I wouldn't either. But But I respect the hell out of it. I'm happy he what what do I always say? Cornrose and and neck tattoos. I'm happy they exist. I don't want them.

35:38

Alright.

Alright.

35:39

You wanna do, wanna go wanna try another one? Oh, I didn't even see. I didn't scroll down. You had the revenue down here the whole time. I never saw it. Yeah. Oh, sorry. Did you wanna wrap up with us or no? No. I I just think it was kinda interesting. I mean, I don't really agree. A major point on, like, oh, bet. Good business, bad business. I think

You wanna do, wanna go wanna try another one? Oh, I didn't even see. I didn't scroll down. You had the revenue down here the whole time. I never saw it. Yeah. Oh, sorry. Did you wanna wrap up with us or no? No. I I just think it was kinda interesting. I mean, I don't really agree. A major point on, like, oh, bet. Good business, bad business. I think

35:56

as somebody who who's a fan of the sport, the business side of it is just as interesting as, as the actual sport itself.

as somebody who who's a fan of the sport, the business side of it is just as interesting as, as the actual sport itself.

36:03

Yeah. I think that, like, I think that UFC is mainstream popular now. I can't exactly tell because the people who, like, like, it's my sport. Like, that's, like, my that's my Monday night football. So I I follow it just as much of the hardcore football fan follows, all that. And I make my wife watch it with me now. She is actually finally into it because she understands the story behind it. It because it's basically just WWE wrestling. Right? Yeah.

Yeah. I think that, like, I think that UFC is mainstream popular now. I can't exactly tell because the people who, like, like, it's my sport. Like, that's, like, my that's my Monday night football. So I I follow it just as much of the hardcore football fan follows, all that. And I make my wife watch it with me now. She is actually finally into it because she understands the story behind it. It because it's basically just WWE wrestling. Right? Yeah.

36:26

It's just like it's like fake drama, which I love. So anyway, we watched it in But I I think it's beyond just our crew now. I think it's, like, mainstream almost. Like, everyone knows who Connor is. So a couple episodes back, we talked about business models that save you money, and they just take a percentage of savings and how that's, like, the biggest no brainer of all time. We said taxes was good, like income taxes. We said,

It's just like it's like fake drama, which I love. So anyway, we watched it in But I I think it's beyond just our crew now. I think it's, like, mainstream almost. Like, everyone knows who Connor is. So a couple episodes back, we talked about business models that save you money, and they just take a percentage of savings and how that's, like, the biggest no brainer of all time. We said taxes was good, like income taxes. We said,

36:49

software savings, car savings, we said a bunch of stuff. That was kind of an an interesting episode. I hung out with this guy who is, he just lives a few doors down for me. Started this company called Student Loan Hero. You know Student Loan Hero? Never heard of it.

software savings, car savings, we said a bunch of stuff. That was kind of an an interesting episode. I hung out with this guy who is, he just lives a few doors down for me. Started this company called Student Loan Hero. You know Student Loan Hero? Never heard of it.

37:02

I I don't even know what it does. It basically helped you consolidate debt, I think. So, like, if you have student debt, you go to their website and you purchase

I I don't even know what it does. It basically helped you consolidate debt, I think. So, like, if you have student debt, you go to their website and you purchase

37:12

some,

some,

37:13

I don't know. I I haven't had all of that. I think what it does is it,

I don't know. I I haven't had all of that. I think what it does is it,

37:16

I've seen models like this. I haven't looked up their website, but I've common bond as another one of these. They basically just refinance your debt at a lower rate. So they save you money, and then they basically make money because the new lender will pay them a fee for the for the loan they originated for them. Exactly.

I've seen models like this. I haven't looked up their website, but I've common bond as another one of these. They basically just refinance your debt at a lower rate. So they save you money, and then they basically make money because the new lender will pay them a fee for the for the loan they originated for them. Exactly.

37:31

I just haven't had to do that. So I I I'm not exactly sure how it works. Anyway, he sold that company, bootstrapped it. It for sixty million dollars. His new company is called,

I just haven't had to do that. So I I I'm not exactly sure how it works. Anyway, he sold that company, bootstrapped it. It for sixty million dollars. His new company is called,

37:40

what's it called? Properlot.

what's it called? Properlot.

37:42

Properlot dot com.

Properlot dot com.

37:44

And his goal, I went me and Sarah went to his house the other day for breakfast, and, the kind of just he, like,

And his goal, I went me and Sarah went to his house the other day for breakfast, and, the kind of just he, like,

37:51

I took a pick of, like, my, like, just me in front of my house. I I don't remember what I was doing. I posted online. He's like, I don't wanna be creepy or anything, but I think I live, like, five doors down from you. Do you wanna hang

I took a pick of, like, my, like, just me in front of my house. I I don't remember what I was doing. I posted online. He's like, I don't wanna be creepy or anything, but I think I live, like, five doors down from you. Do you wanna hang

38:00

and, I went to his house and we hung out, and he's got this new company called proper law. And they're doing this, but with property taxes. And what's there's a few interesting things about those the first thing is that he's trying to make this cases theory where he thinks he can make it makes it he he thinks he can make it relatively big, like millions of dollars in revenue, with him being the only employee.

and, I went to his house and we hung out, and he's got this new company called proper law. And they're doing this, but with property taxes. And what's there's a few interesting things about those the first thing is that he's trying to make this cases theory where he thinks he can make it makes it he he thinks he can make it relatively big, like millions of dollars in revenue, with him being the only employee.

38:19

So that's what he's doing. That's interesting in itself. Second, how do they save you money on property taxes? Is there a simple explanation or no? Yeah. So second is the actual business. So in where I now live in Austin, your property

So that's what he's doing. That's interesting in itself. Second, how do they save you money on property taxes? Is there a simple explanation or no? Yeah. So second is the actual business. So in where I now live in Austin, your property

38:31

value goes up every year or every two years, and then you're taxed two percent of your property value.

value goes up every year or every two years, and then you're taxed two percent of your property value.

38:37

Because there's no income tax. That's how they get their money. So I bought my house for, about one million dollars. It's currently it went up

Because there's no income tax. That's how they get their money. So I bought my house for, about one million dollars. It's currently it went up

38:45

crazy very oddly, like, it's a it's a, but it sucks for me that it went up, like, twenty percent in the first sixty days of owning it. And now I owe two percent of, like, one point two million dollars a year in taxes. So let's just say that that's twenty twenty two thousand dollars or something a year in taxes that I owe And what proper lot does is you tell them your address. They look at the assessed value of your neighbors and they tell you to the government Hey, this actually isn't fair that you charged us one point two million. Our value actually should be one point

crazy very oddly, like, it's a it's a, but it sucks for me that it went up, like, twenty percent in the first sixty days of owning it. And now I owe two percent of, like, one point two million dollars a year in taxes. So let's just say that that's twenty twenty two thousand dollars or something a year in taxes that I owe And what proper lot does is you tell them your address. They look at the assessed value of your neighbors and they tell you to the government Hey, this actually isn't fair that you charged us one point two million. Our value actually should be one point

39:16

one million, and

one million, and

39:18

it all in all, I it saves me about a thousand dollars a year, and they take, three hundred dollars of that fee. And

it all in all, I it saves me about a thousand dollars a year, and they take, three hundred dollars of that fee. And

39:26

there's few companies in the space, but a lot of them are older, like, old school. One's called, I think it's called PO. The URL is p o connor dot com.

there's few companies in the space, but a lot of them are older, like, old school. One's called, I think it's called PO. The URL is p o connor dot com.

39:34

They do about a hundred dollars a year in revenue with two hundred people, and another one's called Five Stone, which is local to Austin. They, they filed twenty four pro twenty four thousand protest last year and made, like, four million dollars. The way the company works is, but the numbers are the average revenue per customer is about fifty to three hundred dollars and

They do about a hundred dollars a year in revenue with two hundred people, and another one's called Five Stone, which is local to Austin. They, they filed twenty four pro twenty four thousand protest last year and made, like, four million dollars. The way the company works is, but the numbers are the average revenue per customer is about fifty to three hundred dollars and

39:53

it usually saves customers two to five percent of,

it usually saves customers two to five percent of,

39:57

an appraised value. It lowers your appraised value by two to five percent. And they have a seventy percent success rate. So for seventy percent of the users who sign up, they reduce you by two to five percent. Kind of an interesting business model. And,

an appraised value. It lowers your appraised value by two to five percent. And they have a seventy percent success rate. So for seventy percent of the users who sign up, they reduce you by two to five percent. Kind of an interesting business model. And,

40:09

I I I had I don't know if you had heard of it, but I think it's great.

I I I had I don't know if you had heard of it, but I think it's great.

40:12

That's pretty cool. I I like that a lot.

That's pretty cool. I I like that a lot.

40:15

I wonder,

I wonder,

40:16

like, you know,

like, you know,

40:18

how do they need your permission to do it? So for for example, do you have to sign up as a customer and request it, or can they just be, like, proactively doing it and then leave a flyer at your door? Hey,

how do they need your permission to do it? So for for example, do you have to sign up as a customer and request it, or can they just be, like, proactively doing it and then leave a flyer at your door? Hey,

40:27

we you know, we did this for you. Would you like these this much savings? Well, you know, it's ready for you. Just claim your account. Like, that would be a crazy growth act if they could do it.

we you know, we did this for you. Would you like these this much savings? Well, you know, it's ready for you. Just claim your account. Like, that would be a crazy growth act if they could do it.

40:36

Yeah. No.

Yeah. No.

40:37

You have to sign up, but that actually would be a great marketing scheme.

You have to sign up, but that actually would be a great marketing scheme.

40:41

Gotcha. Okay. Cool. I like this idea a lot. Did you have anything you wanna is there a riff of it?

Gotcha. Okay. Cool. I like this idea a lot. Did you have anything you wanna is there a riff of it?

40:46

No.

No.

40:47

I just thought it was cool.

I just thought it was cool.

40:49

No. I think that's cool. The other day, what our listeners Jordan told me that he was, I listened to you guys just because you tell me cool shit. I'd never heard of. So that was that was one of them. Okay. Speaking of, I have a a cool thing that I don't know if you've heard of. Have you heard the term no loss lotteries?

No. I think that's cool. The other day, what our listeners Jordan told me that he was, I listened to you guys just because you tell me cool shit. I'd never heard of. So that was that was one of them. Okay. Speaking of, I have a a cool thing that I don't know if you've heard of. Have you heard the term no loss lotteries?

41:05

No.

No.

41:06

Okay. So this is pretty cool. So I met this guy, Layton, who, is behind this thing called pool together. So if you get a pool together dot com, You can see what it is. What pulled together is is it's a savings account.

Okay. So this is pretty cool. So I met this guy, Layton, who, is behind this thing called pool together. So if you get a pool together dot com, You can see what it is. What pulled together is is it's a savings account.

41:18

And this is in the crypto world. So it's just but but this exists everywhere. It's a savings account. Where instead of just getting, like, you know, if you go to a bank today, you go get a savings account, you're gonna get point o o whatever one percent interest, it's like nothing. Right? What they said instead was, well, what if we pulled together

And this is in the crypto world. So it's just but but this exists everywhere. It's a savings account. Where instead of just getting, like, you know, if you go to a bank today, you go get a savings account, you're gonna get point o o whatever one percent interest, it's like nothing. Right? What they said instead was, well, what if we pulled together

41:36

everybody's

everybody's

41:37

point o one percent? And then we give all that money away to one person as a lottery winnings. So so it's a lottery where you don't have to buy tickets and you put nothing up at risk, but you can win very, very large. And so this has existed the same model. This prize based savings is what it's called, has existed, you know, for a while, it's in the US. It's very popular in the UK. So there, I think they call it, premium bonds. So in the UK, there's something like twenty million people do this. They they save in premium bonds, and there's, like, a total of a hundred billion dollars saved in

point o one percent? And then we give all that money away to one person as a lottery winnings. So so it's a lottery where you don't have to buy tickets and you put nothing up at risk, but you can win very, very large. And so this has existed the same model. This prize based savings is what it's called, has existed, you know, for a while, it's in the US. It's very popular in the UK. So there, I think they call it, premium bonds. So in the UK, there's something like twenty million people do this. They they save in premium bonds, and there's, like, a total of a hundred billion dollars saved in

42:10

these prize based saving accounts. And the way they work is exactly how I describe. Put your money in.

these prize based saving accounts. And the way they work is exactly how I describe. Put your money in.

42:16

Every week there's a drawing or every month there's a drawing, something, you know, something like that. And you can win, like, twenty five bucks, all ranging up to a million bucks.

Every week there's a drawing or every month there's a drawing, something, you know, something like that. And you can win, like, twenty five bucks, all ranging up to a million bucks.

42:24

And, and they they give it they give that out every every so often. And so,

And, and they they give it they give that out every every so often. And so,

42:29

so it's a pretty cool model. It's a way to encourage people to save because right now the incentive to save is so small.

so it's a pretty cool model. It's a way to encourage people to save because right now the incentive to save is so small.

42:36

So the more savings you do, the more, like, sort of tickets you have in the Raffle. So it's a pretty cool model. Now these guys ported this concept to crypto,

So the more savings you do, the more, like, sort of tickets you have in the Raffle. So it's a pretty cool model. Now these guys ported this concept to crypto,

42:45

and, there's a thing in there in the doc. Check it out. It's called usage numbers. One great thing about crypto is that everything's on the blockchain. So every app is like you can see their Google analytics,

and, there's a thing in there in the doc. Check it out. It's called usage numbers. One great thing about crypto is that everything's on the blockchain. So every app is like you can see their Google analytics,

42:54

you know, like, it's all open. So I can go see that these guys have shit.

you know, like, it's all open. So I can go see that these guys have shit.

42:59

They have two hundred million in assets under management.

They have two hundred million in assets under management.

43:02

They have about nine thousand, ten thousand users like, active users who participate in the thing, which is a small number of users, but for for crypto, ten thousand active users is like, you know, you're one of the top,

They have about nine thousand, ten thousand users like, active users who participate in the thing, which is a small number of users, but for for crypto, ten thousand active users is like, you know, you're one of the top,

43:14

like, you know, decentralized applications, you know, if if you're doing that much, like, if you have that many users, most of these are very, very small. But it's amazing how much money they have down there. And it's and so the way that the thing works is they actually

like, you know, decentralized applications, you know, if if you're doing that much, like, if you have that many users, most of these are very, very small. But it's amazing how much money they have down there. And it's and so the way that the thing works is they actually

43:26

they give so let's say they have two hundred million in in, in assets under management, That means their Lotto is gonna be of x size, you know. I don't know exactly how much it is every week, but

they give so let's say they have two hundred million in in, in assets under management, That means their Lotto is gonna be of x size, you know. I don't know exactly how much it is every week, but

43:37

it's pretty big. And then what they do is they roll over some of those savings into the next week's jackpot. So they they ensure that every week they always have you know, a bigger and bigger jackpot by rolling over a percent of this of this week into the next. So,

it's pretty big. And then what they do is they roll over some of those savings into the next week's jackpot. So they they ensure that every week they always have you know, a bigger and bigger jackpot by rolling over a percent of this of this week into the next. So,

43:53

You'll have to what what can someone Google to look at this? Because these stats, like,

You'll have to what what can someone Google to look at this? Because these stats, like,

43:58

the growth rate is just, like,

the growth rate is just, like,

44:00

crazy.

crazy.

44:01

Yeah. So so they could just if so the the website I used to see how these, crypto apps usages is called dune analytics. So d u n e analytics dot com. And then,

Yeah. So so they could just if so the the website I used to see how these, crypto apps usages is called dune analytics. So d u n e analytics dot com. And then,

44:13

and then you can basically could put the whole URL there, but it's, you know, slash whatever slash pull pull together. Okay. So I I I

and then you can basically could put the whole URL there, but it's, you know, slash whatever slash pull pull together. Okay. So I I I

44:22

I'm trying to get out of this, like, oh, this is stupid. When I have right here a theory, I'm, like, I'm trying not to, like, even though I'm only, like, thirty. I'm trying to act like a grumpy old man whenever I hear the shit. I'm trying so I'm gonna try and work hard to

I'm trying to get out of this, like, oh, this is stupid. When I have right here a theory, I'm, like, I'm trying not to, like, even though I'm only, like, thirty. I'm trying to act like a grumpy old man whenever I hear the shit. I'm trying so I'm gonna try and work hard to

44:35

default to optimism here, but My question to you is this. When you see this stuff,

default to optimism here, but My question to you is this. When you see this stuff,

44:40

like, when you're explaining me to this, I'm like, is this a gimmick, or is this real? And I'm not gonna call it stupid.

like, when you're explaining me to this, I'm like, is this a gimmick, or is this real? And I'm not gonna call it stupid.

44:48

But when you're explaining this, I think to myself, is this a gimmick or is this, like, something that has longevity and can work? I mean, that's, like, all the all these crypto things, like, many of them, there's no doubt they're cool, but are they cool like the app yo is cool, or are they cool like This is a thing that I could see lasting for ten plus years.

But when you're explaining this, I think to myself, is this a gimmick or is this, like, something that has longevity and can work? I mean, that's, like, all the all these crypto things, like, many of them, there's no doubt they're cool, but are they cool like the app yo is cool, or are they cool like This is a thing that I could see lasting for ten plus years.

45:06

So I think that this can last this one can last for me. Is that a fair assessment?

So I think that this can last this one can last for me. Is that a fair assessment?

45:10

I think it's totally the right question to ask when it comes to crypto stuff. First is, like, is there any value to this beyond speculation? Right? That's always the first question with the crypto app. And then it's like, okay. If there is value, is this lasting value or is this a quick fad people are gonna get tired of the gimmick? And in this case, what I think, is interesting is that

I think it's totally the right question to ask when it comes to crypto stuff. First is, like, is there any value to this beyond speculation? Right? That's always the first question with the crypto app. And then it's like, okay. If there is value, is this lasting value or is this a quick fad people are gonna get tired of the gimmick? And in this case, what I think, is interesting is that

45:28

there's this whole, like, what's happening in crypto? There's a whole parallel financial system being built. So I have

there's this whole, like, what's happening in crypto? There's a whole parallel financial system being built. So I have

45:35

I have my wallet. I have my my real bank account. And then I have my coin based account. Right? I have my my wallet in my pocket with credit cards in it, and then I have my crypto wallet, and I have my Metamask, and I have whatever. Right? And so I now have, like, two I'm not I now participate

I have my wallet. I have my my real bank account. And then I have my coin based account. Right? I have my my wallet in my pocket with credit cards in it, and then I have my crypto wallet, and I have my Metamask, and I have whatever. Right? And so I now have, like, two I'm not I now participate

45:50

in two financial systems in the same way that, like, social networking split it up. Right? I had my real life friends nearby in my neighborhood and whatever is school. And then I had, like, my online friends, and I had, like, my online way to go chat with people, of which there's some overlap. So the same things happen now with finance. So what does that mean? That means that there's a whole bunch of people out there, millions of people who have who are participating in in crypto. And crypto keeps going up in price. So now they have, like,

in two financial systems in the same way that, like, social networking split it up. Right? I had my real life friends nearby in my neighborhood and whatever is school. And then I had, like, my online friends, and I had, like, my online way to go chat with people, of which there's some overlap. So the same things happen now with finance. So what does that mean? That means that there's a whole bunch of people out there, millions of people who have who are participating in in crypto. And crypto keeps going up in price. So now they have, like,

46:15

substantial holdings. And when you have substantial holdings, you have two choices.

substantial holdings. And when you have substantial holdings, you have two choices.

46:19

Are you just gonna hold it and, like, earn nothing off of it? Are you gonna sell it so that you can cash some of it out?

Are you just gonna hold it and, like, earn nothing off of it? Are you gonna sell it so that you can cash some of it out?

46:27

Or are you gonna put it to work for you? Are you gonna reinvest it? And what's happening is that all the people who's six who who have won in the first couple waves of crypto now have those choices, and they're all choosing to reinvest. Why would I sell? I'm still I mean, I'm even more bullish on crypto. Right? Cause I kinda believe before, now I made a bunch of money. Well, now I think this is the greatest thing ever. You know, why would I sell? I wouldn't take a big it for selling and and be out of the game. No. I think there's still room to go up. So they're not gonna sell. They're not gonna hold and just do nothing with it because that seems kind of irresponsible too. Right? Let's say you have six figures, seven figures, eight figures worth of crypto.

Or are you gonna put it to work for you? Are you gonna reinvest it? And what's happening is that all the people who's six who who have won in the first couple waves of crypto now have those choices, and they're all choosing to reinvest. Why would I sell? I'm still I mean, I'm even more bullish on crypto. Right? Cause I kinda believe before, now I made a bunch of money. Well, now I think this is the greatest thing ever. You know, why would I sell? I wouldn't take a big it for selling and and be out of the game. No. I think there's still room to go up. So they're not gonna sell. They're not gonna hold and just do nothing with it because that seems kind of irresponsible too. Right? Let's say you have six figures, seven figures, eight figures worth of crypto.

47:01

Why don't you earn five percent a year on that money? You can. Through crypto lending products and things like that. The point the point I'm trying to get it to is

Why don't you earn five percent a year on that money? You can. Through crypto lending products and things like that. The point the point I'm trying to get it to is

47:10

when you have all this money, people need something to do with it. Savings accounts is one, lending is another, reinvesting into projects is another. And so that's what you're gonna see. You're gonna see

when you have all this money, people need something to do with it. Savings accounts is one, lending is another, reinvesting into projects is another. And so that's what you're gonna see. You're gonna see

47:19

all the

all the

47:20

all the existing

all the existing

47:21

use, like, financial infrastructure get rebuilt over here in crypto land, and then some new shit that didn't exist in the real world that you can do in crypto land will get will get built. So I think, you know, for that reason, I think that if it works in the UK and twenty million people do it, then I think there's a good shot that this is gonna exist in in the crypto world. It's just so hard for me to understand.

use, like, financial infrastructure get rebuilt over here in crypto land, and then some new shit that didn't exist in the real world that you can do in crypto land will get will get built. So I think, you know, for that reason, I think that if it works in the UK and twenty million people do it, then I think there's a good shot that this is gonna exist in in the crypto world. It's just so hard for me to understand.

47:42

Would you do it? Like, let's say you have, like, you have Ethereum or whatever. You have crypt. You have Bitcoin. Would you put it in a in a savings account here and, like, potentially win the lottery?

Would you do it? Like, let's say you have, like, you have Ethereum or whatever. You have crypt. You have Bitcoin. Would you put it in a in a savings account here and, like, potentially win the lottery?

47:51

Play one of these no loss lotteries?

Play one of these no loss lotteries?

47:53

Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yes. But And it's just a set and forget it thing. You don't have to, like, actively do anything once you decide that once. Yes. I would do that. And, like, to all the stuff that, like, I would call silly, I would also do that stuff as well. Like, when I buy an NFT

Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yes. But And it's just a set and forget it thing. You don't have to, like, actively do anything once you decide that once. Yes. I would do that. And, like, to all the stuff that, like, I would call silly, I would also do that stuff as well. Like, when I buy an NFT

48:10

that costs a grand.

that costs a grand.

48:11

Yeah. But not more than a grand. Like, I went, like, to me, it's like it's spending a grand on that just is the same fun as going to play Black Jack for a Graham. Like, I can totally have a thousand dollars with a fund over five hours.

Yeah. But not more than a grand. Like, I went, like, to me, it's like it's spending a grand on that just is the same fun as going to play Black Jack for a Graham. Like, I can totally have a thousand dollars with a fund over five hours.

48:25

But, yes, I would use this. Okay. I have one other idea I wanna throw it through at you. Did you see this thing that was posted on wait, but why? The blog, wait, but why called, where he's talked about his wife's startup.

But, yes, I would use this. Okay. I have one other idea I wanna throw it through at you. Did you see this thing that was posted on wait, but why? The blog, wait, but why called, where he's talked about his wife's startup.

48:38

No. Okay. You should check this out. So the guy who, Tim Urban, who writes, wait, but why, posted this blog post, and he says, introducing

No. Okay. You should check this out. So the guy who, Tim Urban, who writes, wait, but why, posted this blog post, and he says, introducing

48:45

the land be. And he goes That's his wife?

the land be. And he goes That's his wife?

48:48

Yes. Have you seen that?

Yes. Have you seen that?

48:50

I was looking at it after you put it on this doc. It looks awesome. So you should go to his blog post. I want you to go there for two reasons. One is I think that idea is kinda interesting. We could talk about that. But the second is the way he tells the story and lays out the the case for this product,

I was looking at it after you put it on this doc. It looks awesome. So you should go to his blog post. I want you to go there for two reasons. One is I think that idea is kinda interesting. We could talk about that. But the second is the way he tells the story and lays out the the case for this product,

49:06

for this startup is so good. It's better than ninety nine percent of startup pitches you and I hear,

for this startup is so good. It's better than ninety nine percent of startup pitches you and I hear,

49:12

because this guy's like a master storyteller. And if you wanna, like, think about how I should

because this guy's like a master storyteller. And if you wanna, like, think about how I should

49:17

explain my startup or explain, like, pitch my business.

explain my startup or explain, like, pitch my business.

49:20

Go read this blog post.

Go read this blog post.

49:22

Alright. I shout out everyone who subscribed the podcast and sends me proof.

Alright. I shout out everyone who subscribed the podcast and sends me proof.

49:27

And if you send me proof,

And if you send me proof,

49:29

you can send it to m f n

you can send it to m f n

49:32

at the hustle dot co. So that's, like, my first million m f m at the hustle dot co. Send me proof. So already, let's get to some shout outs. And by the way, everyone makes fun of me because I don't know how to pronounce or I can't pronounce that well, but I promise you I'm trying really hard. So apologies. Also, I'm, like, reading people's Twitter handles, and some of you guys have really silly handles. So

at the hustle dot co. So that's, like, my first million m f m at the hustle dot co. Send me proof. So already, let's get to some shout outs. And by the way, everyone makes fun of me because I don't know how to pronounce or I can't pronounce that well, but I promise you I'm trying really hard. So apologies. Also, I'm, like, reading people's Twitter handles, and some of you guys have really silly handles. So

49:52

and I don't think that many people could pronounce it. So give a shout out to oh my god. Just this first one was challenging. Job, Habraken,

and I don't think that many people could pronounce it. So give a shout out to oh my god. Just this first one was challenging. Job, Habraken,

50:01

give a shout out to Johnny j z v,

give a shout out to Johnny j z v,

50:04

cunning underscore Drewger.

cunning underscore Drewger.

50:07

Claude, loudier,

Claude, loudier,

50:09

hardly box,

hardly box,

50:11

Dave Falske,

Dave Falske,

50:13

Jack Washburn,

Jack Washburn,

50:15

Lunatech fringe,

Lunatech fringe,

50:16

Everest Brady, Thad,

Everest Brady, Thad,

50:19

Warren,

Warren,

50:20

Dominga.

Dominga.

50:23

Roy Brits,

Roy Brits,

50:25

Jordan Vanderhoof.

Jordan Vanderhoof.

50:27

Oh, Jordan Vanderhoof. I know. I think I know that guy. Preston Holland, John Haggerty.

Oh, Jordan Vanderhoof. I know. I think I know that guy. Preston Holland, John Haggerty.

50:32

Techs, eight down, David Piazza,

Techs, eight down, David Piazza,

50:36

Wade for wireless,

Wade for wireless,

50:37

and the podcast

and the podcast

50:39

titian. We'll do a couple more. General Com,

titian. We'll do a couple more. General Com,

50:43

Kyle Nydrich,

Kyle Nydrich,

50:45

Loft Marcus,

Loft Marcus,

50:46

A Deal Mitha.

A Deal Mitha.

50:49

And I think that's all. Oh my gosh. Am am I just

And I think that's all. Oh my gosh. Am am I just

50:53

am I the worst? These are really hard to pronounce. Am I right? Alright. Someone asked me to give a shout out to

am I the worst? These are really hard to pronounce. Am I right? Alright. Someone asked me to give a shout out to

50:59

genuinely interested podcast. That's what it's called, genuinely interested podcast. So shout out to them. Shoutout says,

genuinely interested podcast. That's what it's called, genuinely interested podcast. So shout out to them. Shoutout says,

51:04

this guy's awesome. Everest Brady has a power washing business called Everest power washing Dude, if he's in Austin, I'm gonna use them, because I need that actually now.

this guy's awesome. Everest Brady has a power washing business called Everest power washing Dude, if he's in Austin, I'm gonna use them, because I need that actually now.

51:13

One rail app, is a startup that we are changing logistics and supply chain and democratizing an Amazon style logistics and delivery experience to retailers and distributors.

One rail app, is a startup that we are changing logistics and supply chain and democratizing an Amazon style logistics and delivery experience to retailers and distributors.

51:23

Shout out to my YouTube channel called one man startup. That's actually sounds pretty good. Check out one man startup.

Shout out to my YouTube channel called one man startup. That's actually sounds pretty good. Check out one man startup.

51:29

Shout out to contemporary idiot It's a sub stack called contemporary idiot. That's a pretty good name. And then shout out to broccoli.

Shout out to contemporary idiot It's a sub stack called contemporary idiot. That's a pretty good name. And then shout out to broccoli.

51:38

I think they say

I think they say

51:40

they're big fans of broccoli. They wanted me to shout out broccoli.

they're big fans of broccoli. They wanted me to shout out broccoli.

51:43

Alright. If you wanna give a if you want me to give you a shout out, can you please subscribe to the podcast? So go to,

Alright. If you wanna give a if you want me to give you a shout out, can you please subscribe to the podcast? So go to,

51:50

Spotify or iTunes, whatever you use. Click that blue button that says follow or that purple button on iTunes that says subscribe,

Spotify or iTunes, whatever you use. Click that blue button that says follow or that purple button on iTunes that says subscribe,

51:58

click that. Take a screenshot and email it to me. M f m

click that. Take a screenshot and email it to me. M f m

52:03

at the hustle dot co. Send me that, please, and I will give you a shout out. Talk soon.

at the hustle dot co. Send me that, please, and I will give you a shout out. Talk soon.

52:14

I feel like I could rule the world. I know I could be what I want to.

I feel like I could rule the world. I know I could be what I want to.

52:19

I put my all in it like a day's off on a road. Let's travel never looking back.

I put my all in it like a day's off on a road. Let's travel never looking back.

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