I wanted to bring this up. There's we had talked about this in the past, but this is a a story about miss Excel.

So her name, she calls herself miss Excel, And I don't know if you've ever seen her. I don't think you're a big TikTok guy, but I am. I had seen this person going viral on TikTok. And, basically, it's a woman who

puts out like

Microsoft Excel tips and tricks, like little hacks. Like, oh, you know how your, things are always like poorly formatted. Just put

pushed, like, you know, command g, when you're whole hovering over the column, and look, it auto formats everything perfectly. Or, like, do you know what a v look up is? You do this, this, and this, and boom, you can find anything. So she basically puts out these little clips on TikTok, but it's not just the content. Like, the way she does it, it's like, what works on TikTok. It's like cute cute girls dancing,

humor, like, these are things that, like, work on TikTok.

And so she does that. She's like, she'll put a song, like, that's like a trending song on TikTok.

She'll dress up. She'll be she'll have the screen screen share behind her and she's kind of overlaid on top of it. And then she's showing something funny that's or like something that's happening. She's explaining it quickly

and in an entertaining way. So

she's she's

here's her story. She's a consultant.

Kind of a boring job. She was a consultant.

And she decide and, you know, there's a lot of consultants of bankers that if you watch them use Excel, they won't touch a mouse. Like, they just

use keyboard like a wizard and, like, they could just do everything just by hitting, like, shortcuts and macros on their on their keyboard in Excel. There's actually a lot of people that could do this. My friend who who used to work at BCG, basically, they had a mouse with, like, a wired mouse that was clearly cut. The cord was cut, and they, like, It was, like, in a frame on the wall, and they're, like, that's what you're gonna do here. The mouse is high. That's what this needs to look like. You don't use the mouse. Exactly.

And I don't know how any of this works, but I've definitely seen a bunch of friends who can do this. They it's kind of amazing when they're doing it. So

she basically took that idea and started turning interesting clip. So she starts off, and she tells a story where she's like, you know,

I wanted to, like, try making some content and,

you know, TikTok, I felt embarrassed because, like, isn't TikTok, like, for kids, and, like, it's just, like, the silly thing to do. I shouldn't. I shouldn't make a TikTok account. I'm a consultant. And then her gut was like, you should do a TikTok. And so she listens to her gut. She makes a TikTok. And pretty quickly, I think, like, within the first week or so, she goes viral with one or two clips, and she gets over like a hundred thousand views. And she's like, Holy shit. This is awesome. And so she does it again, and she does it again. And then she starts in she's like, buys a little ring light and gets a green screen so that it looks a little bit better. She does it again. She gets a video that gets a million views. And it's like, wow, this is amazing. And so she starts branding herself amazing branding, by the way, miss Excel. Like, she is the one she is the Excel woman. And,

and so I thought that was great. And so she she starts doing this. And

She's getting popular, but she's not making any money. And,

she reaches or who what happened? Morning Brew reaches out. They're gonna do a future story on

her. And they're like, oh, we wanna feature you. And at the same time, a business coach reached out to her and was like, hey, I saw you have this, like, really great following. I think your your content is super unique.

You know, and she was like, yeah, it's great. I'm gonna be featured on morning, Bruce. They're like, awesome. Like, what do you have to sell? And she's like, oh, I don't sell anything. It's all free content. And they're like, if you're gonna get featured, you should have something to sell. And she's like, okay. Challenge accepted. You're right. I'm gonna make a course. And so she decides to make a course.

She's never done it before. And I think she had, like, something like two weeks or something to, like, pull this whole thing off, and she rushes to do it. Now let's fast forward to today.

She

is making courses, and she is making,

six figures a month off this thing. She's making single digit millions a year. She has a few days

of the year where she's made six feet over a hundred thousand dollars on a day in course sales. That's kinda like her Black Friday

or Black Friday special or whatever where she where she sold her course. And so she's doing millions of dollars a year, and she's working towards million million dollar a month. That's her goal. I wanna hit a million dollars a month as miss Excel.

And she is, like, Microsoft loves her there, like, pumping her up.

You know, she's featured in business insider. She's featured in like Buzzfeed. She's featured in a whole bunch of places. It's this great story. She's featured on this podcast right now. And so she is doing amazing. What I love about this is she quits her job as a consultant.

She now works fifteen hours a week unless she's making a course, like, but just like a normal thing is she's she's doing fifty hours a week. She has one employee, which is an overseas virtual assistant,

her cost structure is that overseas virtual assistant, which I'm guessing is making something like six to ten dollars an hour. So, you know, probably paying them, like, five hundred dollars a month ballpark.

Plus,

she pays ninety seven dollars for Thinkific,

which is the course platform,

and she pays a video editor to, to edit the videos for the course. So, like, all in all, her expenses are probably, like, sub fifteen hundred dollars, maybe some two thousand dollars at the time. And, she's making six figures a month. So she's profiting,

you know, at least a hundred thousand dollars a month, doing this thing. And there was a whole bunch of, like, different little nuggets in there that I liked, but that's the the overall story quick quick reaction to that. Amazing. I don't think it's gonna

maybe it will last.

Maybe. That was that was my initial instinct. I was like Awesome.

But, like, you know, who knows if this is here two years from now?

And then I changed my mind when I kinda read her read a little bit more about her. Here's what I liked. Okay. So we had talked about Excel

way back maybe a year ago. I when we were talking about I was gonna create a course and we had done a deep dive of what are the best courses?

It's always excel. Microsoft Excel is always in the top. If you go to teachables, top courses, Udemy's top courses,

learning to master Excel is always in the top, like, ten earning courses.

And you know, it's hard to be the one, but it's a topic people will pay for. Anker from teachable. He's got a he's a good Twitter follow. He, tweets out some of the biggest earners. He won't explicitly say who they are, but he'll say, one earner, we just paid their,

you know, we they just crossed twenty million in in revenue or in, like, earnings.

And then he'll also say, like, the top course is this excel thing. So you can kinda, like, triangulate.

Exactly. And on udemy, I think I was able to do this as well. I was able to search and sort for the top best selling courses and Excel was in the top as well. That's amazing.

And, so I think Excel has real demand. Then the question is who's gonna be the best brand in the Excel space? And

She's the horse I would pick. So,

why do I think that? First is her content is fundamentally better. She took the most

She has the best top of funnel. So what's her top of funnel strategy? It's

highly exciting,

quick hitting, snack sized, TikTok videos. TikTok itself is like the crack cocaine of content. Right? Like ten seconds

video,

with music overlaid. That is crack cocaine for content. And she's using that for Excel. When all the other Excel creators are like bloggers and shit like that, there's like a stale old thing. Then her brand and her personality, Miss Excel,

good looking woman who understands how to do content, and, And she I know she understands the content. She so she's a little bit when I was researching her,

she

is really into some of the shit I'm into. That's really, like, kind of like off the beaten path. So she was like, yeah. She's like, most people when they think of content strategy, like, especially for for for this space, b to b type of content,

She's like, it's always,

like, strategic,

intellectual, trying to figure it out. She goes,

I spend most of my time

just getting into a certain state of mind. I just she's like, I just get into a she goes she goes, this is her exact quote. She goes, way I run my structure for my business is through energetics.

Most people don't even know what the fuck that means. She goes, I get my energy to a place where my presence is truly magnetic. I get a vision of what's gonna go viral, then I run to my computer and I create that. And sure enough, it goes viral. She goes because content. People people don't understand. Content is just energy transmission.

Yeah. I'm having a great time. I'm excited about this topic And so I'm gonna push that through the phone into you. And sure enough, you're gonna learn something, but you're also gonna smile while you're watching my shit. You're also gonna laugh while you're watching my thing. And nobody else is doing that. And I've read that and I go, she gets it. She gets, like, one of the most important things about business of life, which is just, like, maybe you gotta manage your own energy, But the second part is she gets the content strategy in a way that I don't think anybody else is gonna really get in this in this space. Did you second thing is oh, go ahead. Go ahead. She now has scale. So at first, I was like, oh, okay. But she's just like an individual creator on TikTok and like, who knows? Maybe TikTok algorithm changes? No. So here's what she's doing. She basically is like, I'm gonna scale in two ways. First, she's expanding it to the whole Microsoft suite. So it's not just Excel. She's doing PowerPoint and Word and Outlook and like

everything that, like, you know, a billion people on earth have to use professionally.

And so, and Microsoft is helping her. And every time they're releasing a new thing, she's getting first look at it and she gets to come out right away with the content that's gonna highlight this new function or this new feature that you get to be able to use. So

that expansion gives it more legs than just Excel. The second thing is she now hired a performance marketing agency. And she's like, yeah, get my brand to grow. And she's like, the beautiful thing is I don't sell my course. I just put one my most viral thing and I put ad spend behind it. And people love it. Like, they love that content. And so they like it. They comment on it. So Facebook's algorithm promotes it. And so I was like, oh, that's kind of an unstoppable,

like, flywheel.

She's gonna keep creating this, like, juicy,

like, quick life hack type content.

Then she's promoting it that's already inherently viral. Then she's putting a paid ad spend behind it. She's growing her following on Instagram now plus TikTok, plus YouTube, plus all these different places.

And she's like, oh, yeah. Reels came out. So then I just, like, jumped on reels and I became, like, one of the most viral reels creators on Instagram.

And, so I'm like, okay, now she's diversifying the audience. And she's got the courses behind it and she's going into more more parts of the suite. I like that formula. I was wrong. She's gonna that she she's gonna crush it. Like, I think she's gonna get to my bold prediction.

She's gonna get to a hundred million dollars in sales. And that sounds outrageous. I was just gonna say a hundred million. I think she could I think you could do I think a hundred million a year or lifetime. A year.

Yeah. I actually agree with you. I think that's bold. I think likely

she'll get to, like, twenty five million dollars a year in revenue and could probably actually do that for

many years. Right.

So it's crazy.

So I loved I loved her thing. I there was also these other little nuggets. So She basically she's working fifteen hours a week. So then she's like, oh, cool. Quit my job. I'm gonna be a digital nomad. Something you kinda did this last year. She's like, every month, me and my boyfriend, we just moved to a different state. We just wanna experience it. So they'll just move to a different state in America and just, like, hang out there for the month and then they hop around. And,

the other thing that she's, the other nuggets I like, I liked was She does these, like, webinars because she understands there's like a top of funnel.

So top of funnel, if you don't know, is basically, like, how you get new customers to even, like, get in touch with you. Get in giving to your cases. It's just going viral on TikTok. Going viral on TikTok or Instagram or YouTube. Great. Then she has the middle of

funnel. Which is where a lot of people fall out, which is, okay, you've touched base with me once. You're not ready to buy something just yet, but how do I actually get you to participate in a deeper way, to invest in a deeper way. And for her, she runs these webinars, and she calls them high energy Excel parties.

And so she she invites people to these. And what happens is it's, of course, it's like someone

from BCG and then they go and they're like, oh, this is amazing. Then they're like, Hey, we'd like to buy, like, fifteen hundred seats for our for your course for our company, you know, like, or, hey, I work for Target, corporate training and,

we have twenty five thousand employees that we think would be benefit from this. How do we could you create something custom for us And it's gonna be like, yeah, here's the same thing, but now I say the word target at the beginning, and I charge you, you know, five million dollars for