Alright. I have to tell you about something interesting. Ben, cue the music.

A million dollars isn't cool. You know what's cool?

A billion dollars.

Alright.

Billy of the week, this verse is not a Billy, but they're incredibly fascinating for me. So I have been getting

just targeted on YouTube like Tracy, not from ads, but for, like, things you also

should watch because my first million, there's this guy named Alex Hermanazi.

Have you seen this person? Yes, dude. This guy's all over my TikTok feed. I see this buff motherfucker

in every TikTok. Every other swipe is this guy. So Who is this guy? What's his story? I will tell you. He looks like an eighties cop

had a baby with Arnold's shorts and naked. Like, he's like mustache.

Great mustache

and just huge jacked. Like, he looks like a good looking dude.

And very fascinating look. He like, right when you see him, he stands out. Ben's pulling up a picture of him. Yeah. I mean, he's yoked.

And

I've been getting these YouTube videos from him everywhere. Like, learn from me a guy who has a business that's doing nearly a hundred million dollars a year in revenue. And I'm like, what? This guy he's thirty years old and I think he's thirty one. So let me tell you about this guy and let me preface this by saying

I think this guy is legit,

but it's so it's almost too good to be true. And so I'm like, I wonder what the truth is. Right. So and alright. So his name's Alex. So, basically, he started out, when he was like twenty two, twenty three. He opened up a gym. He scaled that gym to three gyms. Still wasn't that good of a business. Met some folks at click funnels. Click funnels is a little bit multi level marketing

credibly,

it's an incredibly just internet marketing. I wouldn't say multilevel.

It probably a trap, but it's it's it's it's it's the cousin of it.

You know, they all go to the same family reunion. Thanksgiving together.

Yeah. They're all they're all they all go to the same

Mormon church up in Utah. I would guarantee you that. They they let's just say they all know how to run a call center.

And

so anyway, he, like, learns about that guy learns about copywriting and then he meets one of the guys at the company and he says, wait a minute. You're opening gyms. That's a horrible idea. Don't open gyms. Oh, your gym's good. He goes, yeah, they're really successful.

But, like, the best gym isn't that successful. And and they said to him, two teach people how to open up a gym. So he creates this thing called gym launch

and gym launch is basically like a course that costs around twenty k. I I saw somewhere that it was sixteen k. Then I heard, somewhere else that it was twenty k. So let's just say sixteen to twenty thousand dollars and it's like a course, but they like hold your hand and you meet with them like a mastermind. It's a course that teaches gym owners how to improve their gym. And Well, on top of the According to the website, it's financial freedom.

Okay. Sorry. It's financial it's financial freedom.

And he's running these great ads and he's got really good copywriting and he's getting these people to,

he he's getting his people to

improve their gym, whatever. Hold on, man. Can you go up to that founder section on the website? What does that say? We slept on the floor. What does that say? I wanna read this. That's what he says this story is. He was like, I was living in the gym because I didn't have any money. Gotcha.

Okay. Gotcha. So, yeah, I was a former gym owner who slept on the floor his gym when it, when it was full. I couldn't acquire serve and retain enough customers over the next three years. I became a spun or he became a sponge. He experimented blah blah blah, became great. Now he has gym launch. Okay. Go ahead.

Okay. And then from gym launch, he

launch another company called Prestige Lab. So once he could see Jim owners coming to him, he says, hey, like buy these supplements too. Like, you should sell supplements at at your at your gym. Why not? We did all the work and we know which ones sell best. And we're making them, you can just go ahead and buy it from us. And then he starts this third company and says, alright.

Well, yeah, smart. Two smart moves. Yeah. Then he starts a third company and says, okay. You've got a gym. One of the things that I told you was that you need more leads. I'm gonna create a lead company, which I don't entirely understand what that means, but it's kinda like a marketing company. And somehow they send maybe they set up your Yelp and set up your Google AdSense

they just they what they do is you search, you know, Jim, San Ho, like Jim near me San Jose,

and then they're gonna they know that the gym owner is not buying that top click on Google and they're gonna buy that. They're gonna create a search engine. They're gonna let you say put in your zip code. We'll find a gym near you. What's your email? And then they'll pass the gym owner or your email or your phone number and say,

you know, get past per per person who's interested in the gym near you. And so,

collectively,

these businesses, these three things that I said are doing in the world of according to his videos and my research seventy to eighty million dollars a

year.

In fact, he just sold,

one of the businesses, the gym launch and supplement business combined. He sold sixty six percent of it for so forty six million dollars

And in one of his talks, he says over the last five years, both through the sale of the company as well as dividends, I've paid myself seventy two million dollars.

And

I thought that is nuts. That is crazy. That is crazy volume. Yeah. And this, like, kinda blew my mind. But there's another business. So his wife has a business, right, or him and his wife to have another business, like acquisition. I don't know, man. This is one of those guys that's just like prolific. He's got a book on Amazon. He's done all those he's Steve Bartlett, who are you talking about? He just, like, has his hands in so much shit. I don't know how it works. They had something called acquisition dot com. I was looking at this the other day because I saw a video on TikTok, And I was like, what's up with this? Is this real? I was literally, like, it's so funny. You you did the research from this because I had jotted this down as, like, dig in, find out And so what acquisition dot com is basically like,

it says, do you wanna scale your business?

You know, I will three x the business

I'll three extra profits of a of one hundred businesses that are doing between one and ten million to EBITDA per year.

That are service based businesses,

over the next five years. If you want help scaling your company without giving up a majority interest, click the purple button below.

And,

and then, yeah, it basically

says the same kind of story that you were saying before. And it's like, how do you wanna you wanna learn from us? Here's my course. Here's my book. Here's my podcast. Here's my here's my, like, you know, my link to join my accelerator or whatever. But this I I don't know if he's selling a course on acquisition dot com. Or if he's just trying to get leads on small businesses he could buy because he bought one business and that's a photography business. And I listed the name of it. It's called like something fair.

I'll find it. But oh, here it is. Scroll down to the bottom. Enchanted fairies. Yeah.

Enchanted fairs. F a I o and fairies. Sorry. I chatted fairies.

It's like a photography business he bought. Is that crazy though? I mean, so this

like a pretty wild,

enterprise.

Yeah. And he, he actually has some pretty good stuff. Like, I sent I because I sent to my team, like,

I send, like, I don't know, twenty TikToks out a day, but to three people, it's like, this is the per okay. So, like, I have my friend who I'm, like, I can send offensive funny things. And, actually, you're in this bucket too, where you're one of the few people that, like, I can send something that's

like, cancel worthy if you think this is funny. I can send it to you, and I can send it to my brother-in-law. And that's what I do. I send it to to both of those people.

Like, like, I'll tell you what.

This is bad, but it was, like, there's this Twitter account I follow that's, like, a, like, a meme account. I got, like, two hundred thousand followers. And he tweeted out he goes.

Men's mental health is not important.

You follow-up to me. He goes,

just get more

those instances tweet. And I'm like, I know. I shouldn't say a fart joke. It's like, I shouldn't think this is funny,

but it cranked me off because it's so anti, my Silicon Valley timeline, which is just like so super progressive. Everything matters. Everything is justice for everybody. Like, it's nice to just hear, like, where I'm from in Houston, like, I went to, like, a pretty, like, ghetto school growing up. And, like, the sense of humor that is, like, from that, it just, like, hits home for me. Potty potty jokes. Yeah. Just like, you know, it's just like re it's like you don't bring

you don't bring your pronouns to the hood type of thing. And so there's this good humor that I just find really funny. Anyway, so so you and this guy, that's like my inappropriate jokes. And there's like, you know, I'll send my wife or my sister just like kind of like, oh, that's funny kid stuff, mom stuff, whatever. And then there's, like, little business or marketing hack tactics that, like, I I think are actually producing. So this guy, Alex,

To me, one of the reasons I suspected he's legit is because his advice is actually pretty legit. Yeah. And he's not just saying general, like, motivational

quotes So, for example, you say it's something like,

he's like little sales thing that helps and these are TikToks. Right? There's like ten seconds. You don't have to, like, invest much in it. It's like he's like little sales trick that kinda helps me getting somebody to say yes is hard. It's like a commitment. So if I'm like, so would you like to to sign

up? It's like, let me think about it. Let me get back to you. That's, like, on like, what you'll get frequently.

He's, like, I'll ask a no commitment. So I'll say,

You know, if we're able to work out the detail, would you be opposed to actually signing up with us? And they're like, no, I'm not opposed to that. Like, no, I'm not against it. And, actually, this is something that when I heard it, I was like, oh, actually, I've kind of, like, accidentally done this a couple times. And, you know, that's a good point. There's something there in the psychology. Cool, noted. And, like, pick up these little things from him and, like, five other people that are like, you know, in this copywriting sales persuasion world that I just think those are interesting to me. So I actually think this guy is, legit for that reason, even though, like,

people look down on, like, lead gen. They look down on course businesses. Like,

there's a stigma around course businesses, which is like, oh, you probably couldn't do it. That's why you're selling courses. Let me change the

let me clarify how I feel. I think he's legit. And he seems like a decent guy and there's he for sure seemed like a smart guy. I don't know him that. I don't know him well, but he seemed like a really nice guy. But He's in a shady industry. Not a shady industry. He's in an industry with a lot of shady people. Not that he's shady but supplements

and, like, selling this type of stuff. So it's courses. Yeah. Yeah. And not, of course, he I don't know if he's shady. I'm just saying there are shady people and also it's a twenty thousand dollar course

And I frankly don't think I've got the Hutzpa to sell that to someone on the phone. Yeah. Like it's that's really bold. And frankly, I find it to be challenging. So I wouldn't say that I think he's shady. I'm just saying that, like, that world has a lot of players who are. Yeah. Yeah. Yeah. Yeah. I I'm with you. Yeah. I don't think you said anything negative. I think we actually quite complimentary towards him. But,

okay, I like that.