I did I talk about this the other day? Oh, I went to that the Blippy show that tell you about this? No. Alright. So so do you know who Blippy is if you ever heard of Blippy? Don't know what that is. No. Alright. So, like, remember, like, back there, we had Barney or, like, you know, like, pee wee Herman or whatever.

He's more like a Barney or, you know, Sesame Street style show. So, basically, there's a guy who went on YouTube created this brand called Blippy.

And he,

he's entertaining. So he'd be like, oh, and by the way, the funny thing that he does is there's no, like, set. He just goes into, like,

Hey, we're at the aquarium, but they just go in, like, after nine PM. It's, like, closed down. And so it's just they have it all to themselves. It's like, hey. We're here in Las Vegas at this rock climbing studio.

And so he just uses that to film his thing, but he gives them a shout out at the beginning of the video. The video gets, like, forty million views. So it's like, well, you know, it's worth it to let these guys film there. And he just, like, goes around and he'll basically just play with toys. He'll be like, I'm at an abandoned Chuckie Cheese, and he'll go play with a bunch of toys. And there's, like, music and whatever overlaid. And it's the same guy. I'm looking at him now. It's the same guy every single time. It is, except for as he blew up, it got famous, then they switched him out with just a stunt double. For a bit. And so, like, that guy is, like, a substitute teacher sometimes. And then sometimes, if if he comes back, but, like, the main guy is the main guy. He wears his outfits, like, this blue outfit with this orange is he, like, always looks the same. So anyways, my daughter love Blippy. We used to watch a ton of Blippy.

And all of a sudden, we see this ad that says,

Blippy, like, the live show is coming to Oakland.

And so we were like, oh, shit. We got and so instantly, my wife buys tickets for for all of us of the family. We go to this thing last weekend,

and it's it's at the same place you did Hussicon, so it's at the Paramount Theatre.

And

it is packed. Like, you know, hustle Khan was, like, you know, sold out ish. This was, like, sold out, sold out, like, all the even the back shitty seat is, like, sold out.

And it's full of parents and their kids. And then they just, like, this they basically just created, like, a little play, like, a little mini musical, one hour, because kids don't have that long of an attention span. And it's just kinda like music and and like, you know, lights and colors. And he's oh, dinosaurs. Oh, rocks. Oh, how much should it cost?

So every ticket I wanna say was That venue seats. Maybe like sixty bucks a seat, something like that. So that venue seats between twenty five hundred and three thousand. Believe. Yeah. So I think there was two thousand there.

And I believe

the tickets were were something like,

something like fifty, sixty, seventy bucks, something like that. So we're in, like, a hundred and twenty thousand. And then he played four shows in a row, that weekend. He went to the next city. So it was our, like, he may know he had done eight shows or he's doing something like that. So it was like some crazy, like, thing where I was like, oh, wow. This weekend, they made whatever, eight hundred grand.

And, yeah, the tickets tickets basically range from, like, you know, sixty bucks to ninety bucks.

And, and the place is lit, by the way. So, like, you know, he comes on stage. Kids go crazy.

He's like, you know, he'd be like, you know, what does the bubble do it? Everyone's like, pop. And he's like, when I say pop, can you say pop? And, like, so it's, like, not like a quiet show. Like, because kids are loud anyways. So some kids are just not paying attention. Have to, like, my daughter during intermission was like, I wanna watch Blippy on YouTube. And so we, like, had to open up YouTube on our phone and give it to her during intermission because she couldn't, like, go five minutes without stimulation.

And so is and then they have, like, the merch and the, like, the concessions. They have, like, all that shit. Right? So it's, like, pretty dope, actually.

And I was like, wow, this is kinda genius. They just took YouTube IP. And this is this guy who was there was not blippy. The guy on stage was just some you know, theater kid who, like, didn't make it, you know. And it's always like, alright, plan b. I'll be I'll be blippy.

And, and so it was, like, They they took the IP, but they made their own show out of it. And so I started looking into this, and there's a company that does this called Vistar Entertainment.

Awesome. So v star, what they do is they go license these kids brands, and then they put on kids Broadway, basically, and they around the country. Awesome. And so And Blippy is just a guy with a guitar, right, or were there more instruments? No guitar. He's just just him. He just wasn't sure. Were there any instruments, or was it just like a soundtrack? Just soundtrack and, like, lights and, like, stage props. Wow. So he He always kinda like his crunchers. Like, you know, if they came out as sharks, like, a bunch of, like, little backup dancers came out as sharks, and then they would have it. Like, that's awesome. I mean, he's theater show. Right? And so

Vistar Entertainment, they do, another brand that you've probably heard of called, or you may have heard of called Paw Patrol, which is basically another kids cartoon. So guess how much

This is my, like, kind of triangulation. Guess how much they sold in paw patrol tickets last year. Just take a take a guess.

Twenty? Twenty mil? Forty million dollars. And Forty million dollars in event tickets. In event tickets for and that's just the tickets. Not the merge. That was just last year in twenty two.

I I don't know. It's like this is like the just before COVID numbers. So, like, twenty nineteen, twenty twenty, something like that. Wow. So they got bought by CERC du soleil.

So first so the backstory is some guy decides, oh, you know what? Like, he's watching Sesame Street. He's like Sesame Street should do a live show.

And he goes, and he basically raises five hundred grand from this guy. He mortgages his house, gets an extra twenty five grand out of his home equity. He's got five hundred twenty five thousand dollars. And he goes and he gets the license to Sesame Street. He started with the Sesame Street show, then Muppets, and, like, he, you know, he did. But that must have been years ago. Was in the, like, nineteen eighty, something like that. Yeah. And then,

this other guy was doing it, they merged. And then that whole thing gets bought I Cirque du soleil last year. Is it CERT du soleil? By the way, like, guess how much CERC du soleil revenue was? Have you ever bought a CERC show? No. I've not. But I do know that the guy who started it is a Canadian guy. He's a billionaire. I read Dan Blazarian's book, and they talk about that guy a lot. I think he's, like, I mean, he started a circus. So he's, like, T or whatever it is. Yeah. He's really eccentric and wild and everything. So it made him a billionaire. How much revenue does it make?

Ben, have you been to a a search of Solay show? Certa Zollet did a billion that does a billion dollars a year in revenue, which is insane.

Ten percent a five or ten percent of all Las Vegas tourists

go to a CERC show when they're in town. Is that what you what what's that CERC? Is that the is that, like, man? Well, they have, like, ten shows. Right? It'll be, They have, oh, and then they have Zumanity.

They have, like, whatever. And the Beatles. I yeah. I I know all about it. And I'm I'm into it. And it's publicly traded or at least it was before it was acquired by private equity. Right? Yeah. Private equity owns it now. And,

and it's a pretty bad asbestos. The big idea was do a circus, but no animals. So it was like only human performers.

And to do that, they did, like, crazy acrobats and, like, great costumes. It's basically its own genre at this point, though. Right. And so he built that thing into a real juggernaut. And so CERC then bought Blu Man Group and v star Entertainment. And so they got Blu Man, which is like an ad they what they had said was, like, do ten million in ticket sales a year for Circus LA. Blue Man adds another two million, and then,

and then V star adds another two million. But they're all, like, different prices, but, like, they do fourteen million in tickets

sold per year. And so this, I this, like, live entertainment thing really has caught my attention because I think as the world moves more and more digital,

the the, like, the demand for, like, these one off experience, like, hey. Let's get out of the house and go do something. Gonna keep going up. Music festivals. That's a winner. And then there's, like, I think plays and musicals are gonna be a winner. I think they're gonna be bigger than they were before, even though the world moves digital. And in fact, because the world moves digital, what do you think about all this? I one hundred percent agree. And so earlier today, I sent you a notion doc of some of my notes on I'm interested in peer businesses, which is basically like you pay money and you're part of a club and you meet up with them And I I can't talk too much about what the name of the companies were, but they were doing like,

one of them does a hundred million a year in profit. And they it's basically two or three meetups a year, and there's executives paying fifty thousand dollars a year to be part of them. And I think actually these are gonna completely boom. I think conferences

right now are interesting, but those are really hard. This actually seems way easier to pull off.

All types of meetups Airbnb's, I'm one hundred percent on board that I think that in person is is the move.

Yeah. I I and I think that then I started thinking, like, what are the other opportunities? And so I think, a, you could just, like, go compete with these guys on, like, either the same brands or other brands. So, like, what they did was,

the v star guy took TV IP,

turned it into a live show. The blip what the blippy guy is doing is taking YouTube IP and turning it into a live show. And I think you could just even do this for more. So, like, I think you could even do, like, we've talked about religion, which is the greatest free IP in the world. I think if somebody could do this for religion, which would make a extremely kid friendly, in fact, kid focused,

like Christianity's show, basically, I think you could do this for dinosaurs or science as a generic genre because, like, if kids love trucks and dinosaurs or whatever, and you could just basically create the, like,

the the show, you know, day with dinosaurs or something like that. And then once you get, like, if you have a certain level of quality,

moms will spread this. And they will talk about it, and they will, like, in their mommy groups, they will help you sell these tickets.

And,

And I just feel like there's a, like, it's not that hard. Like, you build one show,

and then you sell that one show a thousand times. Right? Like, the show goes on tour. Mama Mia, has made, like, I don't know, some stupid amount of money just being the same show on tour with replacing the the low cost actors at any time. I'm trying while we're talking, I'm trying to find the numbers. So we used to so we did events, but we would do like these this thing called hustle is like the our big one where, like, thousands of people would come. But then we do this thing called two x. And two x was basically from, like, seven PM to like ten PM, and it was basically we got fifteen or ten women,

all who were in tech and business, not that many of them were like well known. But they would have ten minutes to like tell a story and we would charge like twenty five dollars, but then we would get tens of thousands of dollars and sponsors we got to the point where we could pull this off like kind of like almost weekly

in other cities. And when we started doing this, the hustle wasn't that popular. But we were making like, I think like thirty grand a night when we were doing it

and we had one employee running it. Right. And

she would use a team of contractors,

and then we wouldn't supply anything. Like, I think we had free wine. I don't know. I don't even think it was free. I like we wouldn't supply anything, but then when we have corporate sponsors and we crushed it. And in my head, I'm like, I can always fall back on this to make a living because it was so much easier than people thought. Right.

Yeah. Well, that's pretty good for a tech bro,

a tech bro business. Like, all of us, you you you were running one of the best, like, women's entrepreneurship events in university. You got labeled wrong, dude. I yeah. There I'm like an onion man. There's layers. So but basically, like, we used to do this thing called pizza and forties where we would do a meetup and, I would interview someone and they would drink a forty ounce. And when the forty ounce beer was done, the talk was done, But then, like, women were, like, this is, like, there's all dudes here. And so we created, like, a, like, a wine version. And that had, like, way better. It was, like, all, like, cheese and wine. I I don't even remember. But that had way better engagement. And so we're like, oh, like, let's pursue this thing. Like, there's there's clearly an opportunity here. And so we created two x, which

comes it's it's like two x chromosomes, which I thought was clever. I stole it from Reddit.

But anyway, we would do I think we did ten or twelve

in one year. And every single time, it was like twenty and thirty grand. And the cost to the cost was nothing. The cost was renting the venue, which cost, like, three thousand dollars, and we would make, like, twenty grand. Which and you also you had readers in every city. Right? So that's how you sold the tickets. Is that Yeah. Yeah. But we weren't basically, the speakers sold the tickets. The reason why we had fifteen speakers was was I was like, I bet each fifteen will get twenty five people to come plus our

like, little bit of our engine, like, this is easy. And you weren't making the money off the tickets. You're making enough sponsors really anyway. The tickets pay the the business model was the ticket paid for the event and then the conference result or the sponsors for all the profit, but when it's there's two things going on. One, like, women. So whenever you have like an underserved community, like sponsors definitely are willing to pay more. And two, it was like a B2B component. So it wasn't kids' component, which I think would alter the economics. But my point of it is that I think that this it was far easier than people thought. And it was way more rudimentary and broad than people thought, and it worked. We just used splash that. I think if you Google, like, two x the hustle. You'll like see like the slash that is basically eventbrite. It was nothing special and it freaking worked.