00:06
Okay.
00:07
I just sent you something hilarious. I've been following this Twitter called mug Shotties,
00:12
and
00:13
it's like a play on mug shots. And it's, you know We talked about this.
00:17
Oh, didn't we talk about mug Shotties? Yeah. It's so funny. And the tag line is,
00:24
the tag line is, Hope Bay gets bail.
00:27
And it's mug shoties. And it's all, like, good looking girls who have, mug shot. It's hilarious. It's so funny.
00:34
Yeah. We talked about that because there was the guy who his mugshot went viral because he's got, like he's just, like, really stunningly good looking. And he became like a model after afterwards or whatever? Yeah. I remember that guy. People still talk about him. Can I tell you crazy stories?
00:50
So have you ever seen I think this is probably outside of your your, like, kind of orbit of what you pay attention to. But have you seen these Gambling live streams where Drake will go on Twitch and he'll gamble like twenty million dollars live on stream?
01:04
No. Really? Yeah. Like a, like, real twenty million dollars. A real twenty million dollar. Like, he lost, like, I think, seventeen million dollars on roulette one night last, like, two weeks ago or something like that. It seemed really that rich that I mean, like, if you're two hundred million dollar rich, that's ten percent of your net worth. In a night. Okay. So that's a substantial amount. Good question. I had the same question, which led me to some pretty interesting findings. Okay. So,
01:30
So I saw Drake doing this, and I've seen other popular streamers like XQC and these guys. They do these gambling streams from time to time. People love to see it because they're playing kinda like, high stakes online,
01:40
you know, gambling,
01:41
and they're reacting to the highs and lows or whatever.
01:44
Ben, have you seen this? I I think it's probably also outside of your, you know, more than orbit. You you don't watch these kinds of sins.
01:51
Yeah. So
01:52
exactly. So so I saw this at all, this is all on Twitch. It's happening on it was happening on Twitch. Maybe some people do it on YouTube as well, but it got me curious. I was like, there's no way this guy's gambling twenty five million dollars, twenty million dollars of his own money.
02:06
On these things. And I was like, the these streams get so popular. I'm like, this is actually great marketing for the website that it's on. So he's he's gambling on something called steak dot com. S t a k e. And,
02:18
so I was like, I bet this is house money that they're giving him in order to just promote the site. And sure enough. That's what it is. So get this. But is he is he losing it again? When you play blackjack, you lose against the dealer. Right? House. Yeah. So they're just -- Okay. Like, if I gave you twenty million dollars to come play my rigged game,
02:36
I gave you twenty million. You lose it right back to me. I get not I and I'm, you know, I I'm back hole.
02:41
They don't even lose the Vig because they're the house, so they would take that, you know, four percent edge or whatever that they would have. They keep that as well.
02:48
And you win, maybe they have some deal where, like, hey, if you win, you keep the winnings, I would assume they have some deal like that with them. But it it it's electronic. Right? Like, it's like the cards are digital. It's not like a camera on. So then
03:00
they could just be like, oh, shoot. Drake has twenty. We have to make ourselves have twenty one. Yeah. Well, that that's yeah. That's a little bit that's illegal for sure, but, they they wouldn't need to do that. Like, I guess that's kinda my point is that they'll they'll already have a house edge and, over time, like, they will win.
03:16
And so and even if they don't, like, this is, as a marketing campaign, like, this is, like, kinda genius. And so what they're doing is,
03:23
Stake dot com is this website, and it is the largest
03:26
cryptocurrency
03:27
based online gambling site in the world.
03:30
And nobody knew who was behind it. Until recently,
03:34
some guy in Australia bought, like, a thirty six million dollar home,
03:39
and they were like, who who is this? Well, you're in your twenties. How did you buy a thirty six million dollar home all cash? Like, what's Was he he was he was in his twenties? So these guys, they're in their mid twenties. I think one guy's twenty five or twenty six. The other guy's twenty eight. And,
03:53
and so there's this guy Ed, you can just search, Ed Craven.
03:57
Ed Kraven's stake, and you'll see, the secret origins,
04:01
secret Australian origins of the world's biggest crypto casino.
04:05
And so get this. So, basically, they have a
04:08
there's these guys in,
04:09
in Australia. They've got this office and it's just, like, in the office is under this name called EasyGo Gaming. It's like we build online,
04:17
games.
04:18
And the office is super nice. And people who would see it on social media, they would see, like, wow, these guys got, like, a chef and they got all these perks and they got, like, they're always going on these trips and, like, what's going on with, man, they usually go gaming. You guys must be an awesome company. So, it it must just be like a couple people, and they're just hanging out at someone's house.
04:37
And so, well, no. No. So so the this is a legit company.
04:40
But basically EasyGo Gaming is the licensed gaming provider, like they provide the games
04:46
to the casino company stake, which is based in some place called Kurokau or something like that, which is like some Dutch Caribbean Island,
04:54
where the actual casino is based. And these guys own both. They were kinda known it was only the owners of EasyGo, but they actually owned stake. And so it all got kind of, like,
05:04
revealed when the guy bought this home for whatever you can see even there's, like, a daily mail article he bought. I'm I'm re I'm reading it right now. A thirteen o'clock org. Yeah. Thirty eight and a half million dollar mansion he buys. And,
05:16
they're like, who is this kid? He's twenty six years old or whatever.
05:20
And that's kinda how people figured out, like, oh, he owns Staked dot com. Now I I believe these are kind of like my prediction and my guesses.
05:28
So steak dot com, I think, is pretty clearly
05:30
clearing, like, billions of dollars in revenue. I think both of these guys are now
05:36
self made billionaires,
05:37
possibly even ten billion plus is what they've made. Off of state dot com because this thing is a absolute
05:44
cash cow. And you can kinda back into this by looking at, like,
05:48
They do these, like, Sunday raffle, whatever, lottery type thing, and it's like, you pay it's like, oh, wow. You know, two hundred fifty thousand people bought this, like, ten dollar ticket. It's like, oh, wow. They they just, you know, that that was just, like, a two two and a half million dollar Sunday for them, and then they pay out this much, and they keep twenty six million or fifty million. Like, that's just a week for them. And so,
06:10
and so you can kinda see you could kinda back into it. I did some some calculations on it, but but I'm pretty sure that these guys are both self made billionaires, if not ten billion at this point, and equity value of of stake dot com.
06:23
And it's just kind of crazy to me. Like, that this exists that these guys are so young, able to do this. And,
06:31
and people who are just willing to, like, live on the edge. It's like, yeah. I'm gonna go set up a company in the Dutch Caribbean Island of Curacao, which gives out, like, online gambling licenses.
06:41
Like, you know, my neighborhood gives out candy on Halloween.
06:44
And these guys have amassed this absolute fortune
06:48
kind of anonymously building this. Isn't this just, like, isn't this kinda crazy to you? Yeah. This is I'm researching and I know how I recognize this. They're a sponsor of the UFC.
06:58
Yes. And so they're big UFC sponsors. And they also sponsor
07:03
watford, the, like, the English soccer team. So they, like, pay ten million a year as their, like, lead, lead sponsor for that too. So I'm doing research just as as you're talking.
07:14
On LinkedIn, there's I I
07:17
don't Well, here, one guy says he's the CEO, but that seemed I don't know if that's legit.
07:23
This is this is crazy. This is one of those amazing companies This look just like VPN and a few other things that's completely under the radar and is totally crushing. And I've said this to you before. I actually think that people's personal homes
07:37
the price of it, it, you know, like a rich person can live in a low priced home. But if you purchase a high priced home, the likelihood that you're rich is, like, it's indicative of what you have because it's hard to it's not impossible, but it's hard to give, a bank to give you a loan if you don't have a significant amount income, not just assets,
07:55
but income. So if he bought a thirty and if he bought a thirty seven million dollar home in cash, is that really what it said? Then Yeah. I don't know if it was all cash, but it was, like, three times more the the house sold in two thousand eighteen for three times less. And then the guy renovated it, and he this guy bought it for whatever almost forty grand. To to buy a forty million dollar home, I would think you'd wanna be worth, like, at least two hundred and fifty million dollars in at least some type of liquid situation as well, not just privately held company.
08:22
So here's my notes on this thing. So I'm just gonna read you my wrong notes from last night. It says,
08:27
small company in Australia in Melbourne called EasyGo.
08:31
Looks like your typical successful startup. You got ping Tong tables. You got a chef. You got perks. You're going on on on boat trips with the with the team, but they're hiding a massive secret. They're also the founders of stake, which I believe might be the world's largest casino ever. It's to only, which is a massive growth lever. Does does that mean that it that it's legal?
08:51
You mean, illegal? I I don't know the legality of it. That's, like, probably a pretty cool kind of thing. Like, like, full tilt went away in America. I used to play, full tilt. Yeah. Like, full tilt. You can't go if you're on state dot com in the US, you can't go to it. It's like, no. This is not available to US citizens.
09:04
But it but internationally it is, and they they based out of Curacao, which gives out the online gambling. So I think they are fully licensed. But they use,
09:12
crypto, which I think lets them do things like know,
09:15
as they say, K y c a m l, like know your customer, basically, I think you could just transfer in Bitcoin or whatever, and you could just gamble it on the site. You just put an email in and you start gambling. And, so they got, like, all these games or whatever
09:28
I think that they're paying Drake, like, twenty million dollars a month to be the, like, sponsor of this thing, which is no way. Do you really think that much? Because he's gambling at those stakes, and I'm pretty sure that's all house money. I don't think Drake is promoting this company for by by putting in twenty million dollars of his own money and losing it every month. Well, they're not. They're not giving him twenty million dollars. They're saying you can win up to twenty mil or you can No. They're giving him house money. They're giving him a chip or a credit line. That basically says, here's twenty million dollars to go play on the site. You probably can't just cash that out. You have to gamble it here.
09:59
But but I'm pretty sure that's how it's working. That would be crazy. I mean, I I like, okay. So the private some of some of the private equity guys, like, Steve Schwartzman and, a few other folks who founded Carlisle and BlackRock and Blackstone and all that. There there was there's some years where they'll get paid, like, eight hundred million dollars or five hundred million dollars because of performance.
10:18
But,
10:20
two twenty million a month is two hundred forty million dollars a year. That would they're probably I can't imagine there's more than a hundred people in the whole world that earn that much income. I mean, of course, there's a lot of people who earn like paper gains, but who earn that much income in a given year. That would be absolutely astounding.
10:37
So get this. So they so the guy buys this house for forty million. They also own multiple penthouses like the top floor of the Eureka Tower in Melbourne, which was the largest skyscraper.
10:46
But here's what's even more interesting. When they were eighteen,
10:50
and when one of them was eighteen, the other guy's twenty, they started something called prime dice com. It's still up if you go to prime dice dot com. And it's basically
10:57
a Crypto gambling site where you just bet, is it gonna be, like, What what's gonna happen? It's like a heads or tails. It's like a roll of the dice, and, you could just wager on it. And, like, you know, here you go. And you could just see people just betting constantly
11:12
on what the dice is gonna roll out to. Right? And, like, what they're gonna what they're gonna win for it. So
11:17
They created this when they were back in, I don't know, twenty thirteen. It says, I think on the site, it says largest crypto gambling site since twenty thirteen.
11:26
So they're pretty early on that.
11:29
This site is
11:31
wild. Do you see all the live users betting money? Yeah. It's crazy.
11:35
And, it's well, I mean, just look at this one guy. Shane recover is just betting over and over again.
11:40
This company this is this is such an amazing five fine. This company alone, this prime dice thing is awesome. So then let me tell you some of the the other things that that come into it. So, so basically,
11:52
I think one of the YouTubers that they pay or or maybe a a tuition rate this guy Aiden Ross, I think is getting paid a few million bucks per month to to do it. That that I think there's pretty good authority on.
12:03
Three million dollars a month. Yeah.
12:06
I know. I think two, two million a month.
12:08
Okay. Now let me go go into more. Okay. So all of that was, like, you know, This is all, like, not confirmed, but, like, these are now, like, some rumors.
12:16
So, or I guess this part's not a rumor. Like, if you go to their website, you could see that there's company called Medium Rare NV, which is incorporated in Curacao. That's the company that holds the gaming license. If you Google map the address,
12:28
It's just like a shitty warehouse building
12:31
that you'll find of, like, where this company is based.
12:34
So I don't know what's going on there. It's like, you know, when you Brate and Delaware, and they give you, like, a PO Box as your address.
12:41
So okay. And then a couple of other, you know, random rumors are like,
12:46
they had a they they added,
12:48
dogecoin to their site as, like, a way to deposit back in the day. And, like, when Elon when all the Elon stuff was happening, I think they dumped, like, hundreds of millions of dollars worth of doge. They, like, sold it all when the Elon pump was happening to to dogecoin.
13:03
And, yeah, it's crazy. So so anyways, this isn't just like a crazy thing. Well, what like, okay. Let's say you even had the idea for this. I googled. I googled. I'm googling these guys as you're talking. There's very, very, very little information on these folks. Right. There's there's almost nothing. I do you think could I change my browser to earlier and maybe get better results because I'm googling their names now and there is, like, there's one picture on them on the whole on everything. Yeah. I, like, found their Instagrams. Both their Instagrams are private, but, like,
13:32
yeah, like, I know somebody who who falls up or whatever. So I, like, stock Instagram too just to see, like, what's going on. And it's Are they jacked? Are they jacked bros now or are they still nerds? They're,
13:42
they're
13:43
I wouldn't say they're jacked, but they're fit. And they're bros for sure. Like, they end up breaking the stereotype. You know, like, here's the, like, I'm just gonna describe to you. I'll send this photo. We could put this in the other Ferrari pictures Okay. So one okay. Picture number one.
13:57
You would have guessed Ferrari, but here's a close second. Picture of a range rover with a giant Boe and somebody hugging them because they just gave them a range rover. Okay. That's a classic. You gotta love that one. Another classic you know, the, like, influencer balloons you get when you cross, like, a million followers or whatever, the yellow giant inflatable balloon of a number, They have that,
14:19
and it's like some guy, you know, hugging him and doing that. Another one, like, court sign at the Lakers game, court sign at the French open. Like, I could see the doll's calf like, you know, right behind this guy's head in this picture. So they're definitely living it up,
14:33
and as they should. This is what I this is exactly what I want my
14:36
online casino dealer guy's life to be. This is who I want it to be, and this is how we want them to live, and I'm glad that they are doing exactly what they're doing. And you one of them's only twenty six is what you're saying? Yeah. And this article might be a little out of date, but, yeah. That is wild. They definitely hit this scale when they were in their twenties. Like, the youngest rich the richest young person in the world. Like,
14:58
to
14:59
Richard than what's his name? The Sam Bankman Fried guy. Yeah. And younger. Or on par with it and and younger. That is outstanding. That is crazy. What a good find.
15:08
Speaking of young billionaires, I think the world's youngest self billionaire now is
15:14
this guy Alexander Wang. Do you know this guy? I I I don't really know him. I think I was in a group chat with him. Is that from that company?
15:22
A startup? Yeah. Yeah. Yeah.
15:24
So what what they do is pretty cool.
15:26
They basically saw the kinda, like, machine learning
15:31
trend, you know, like, this is gonna keep growing. And they were like, well, you know, one one thing that's really hard is, like, when you're doing machine learning,
15:38
you need, like, the data to be labeled. Right? So if you're trying to teach a computer how to recognize,
15:43
you know, a kitten or something like that, it's like you first have to train it in some ways. Or be able to, like,
15:49
teach it when it's wrong and correct it. And,
15:53
so that labeling process is is quite, like, time consuming. And so What they did was they created, like, I think a giant workforce
16:00
of overseas people that will label your images for you. And so, like, if you're a self driving car company, if you're a waymo or or Tesla or whatever, you get, like, tons and tons of footage
16:11
And then now those need to be labeled as, like, yep, that was a dog crossing the street. Yep. That's a stop sign, even though it's partially obstructed.
16:18
And so how does that happen? That's like a human intervention. Humans go and do that. And so scale started off as like a it was labeling as a service. I'm sure they do a lot more stuff now, but it's pretty crazy. That's like a ten billion dollar company now. And this guy, I think he started it when he was nineteen or something. What?
16:35
Is he cool?
16:37
Yeah. He was cool. Like, I didn't know him for long because as soon as they're, it was pretty funny. It's, like, I'm in this group chat that's, like, for
16:44
founders.
16:45
Yeah, for for a bunch of founders. It's like, oh, this is kind of like the underground founders hang out. Like, we we chill here. Everybody's trying to do big things. But then when one guy actually started doing big things, he's like, I'm busy. I need to leave this now.
16:57
And so it's like the the ultimate signal. It's like, oh, and it really takes off
17:01
You don't stay in these chats. You just sort of, like, go do your billionaire thing now. I mean, you go do your, like, I'm actually on a rocketship. I don't have time to socialize anymore,
17:12
which, you know, respect to him. Dude, I was gonna show you something that I thought was like a major
17:18
good find, and now
17:20
it seems like achievable given that you just set the baseline at to twenty six year olds who are now worth ten billion dollars. This one's a little this one's much smaller, but still oddly interesting.
17:32
Go to the the MFM or the, million dollar brainstorm document -- Okay. -- that we have.
17:37
And scroll down, and so you can kinda see that, like, this is truthful. The guy sent me a picture of his quick book.
17:45
So
17:46
you see that? Yeah. I'm looking at it.
17:48
Alright. So this guy named Matt Paulson. So you remember when my Twitter got hacked?
17:52
Yes.
17:53
So,
17:54
there was the basically, people hacked my Twitter and they tweeted out, like, I'm giving away a PS five or whatever the number is. And just like send me four hundred dollars and I'm donating the money to Saint Jude's. And this guy, Matt, I when I got back in my Twitter, I saw that he sent two times the asked amount. He was like, he's like, I just wanna set it went ahead and sent you a thousand dollars. Just, you know, so St. Judith has a little extra money. And I I was like, oh my god, dude. That that that sucks. I'm so sorry about this. And he was like, oh, no big deal. And I was like, alright. Well, who who are you that you're this nice? And I picked out, and he runs this website called Market Beat. Have you heard of Market Beat? Only when you,
18:32
you you shared this in the trade screw. I did a little bit of stalking at that time because I was like, what is that? You know, your tweet was intriguing. You because you had said something like, I met a guy who runs a company
18:42
that does twenty five million a year in revenue, only thirteen employees,
18:46
and it was, like, seventeen million of the twenty five was profit. And I was, like,
18:51
Alright.
18:52
Yeah. I'm fully
18:53
aroused. Tell me more. What is this company? You know? Got them. Yeah.
18:59
And so he sent me a picture of his quickbooks and he was like, here's the profit. I mean, keep in mind, this doesn't include my huge sal or my huge salary is a part of the expenses, but we actually do seventeen million in profit. The P and L that he sent me, it's, like, I think, thirteen million in profit. So it's called market beat market beat dot com. And, for the first two years, it was just him. And you go to market what it is. Yeah. Like, well, what is the process? You go to market beat dot com. Like, I always Google, like, Hubspot price targets. Because I'm curious what HubSpot's what analysts think the the the stock might be in one year, and he shows up early in Google. One two, three, if you Google Amazon price targets, target price targets, whatever, like any company.
19:38
And it's he calls it a web portal But if you didn't know better, you would look at it and just call it a media company. So you you see different headlines and different news. It's kind of like Wall Street Journal, but really even more niche and just for stocks, just for dividend stocks, and it's just a way to really quickly see headlines of what's coming up. So it's kind of like a
19:58
a portal or a data data aggregator where you could just, like, see, like, alright,
20:02
this stock has an earnings call on this date. So it's basically just a place to get information. It's also part, media company because they have they published two hundred and fifty articles a year or sorry, a month. And they have contractors who they pay a hundred and fifty dollars per article to write these. But he told me, he goes, regardless if the articles don't actually add to any of our people come to the website mostly just to see like the stock prices and things like that. And so right now the guy, has eleven employees and I actually have a sorry. Thirteen employees. I have a list of what they all do. He's got he's got four developers, four support people, one ad guy, one accountant, one content manager, one marketing assistant, and him.
20:43
And,
20:44
they make money through some subscription and through advertising, most of which comes through advertising. They've got fifteen thousand subscribers who pay between twenty and forty thousand twenty and forty dollars a month.
20:55
And,
20:56
one ad guy selling all these ads. And it's mostly direct marketing, and he's got,
21:01
a bunch of different brands. Like, he's got,
21:03
we're going faster. So the the just to break down that revenue,
21:07
it sounded like subscriptions is something like four or five million dollars a year out of the twenty five. Is that right?
21:14
He told me fifteen thousand premium subscribers, and they pay either twenty or forty dollars a month depending on whichever one they get. So let's call it thirty. So that's five and a five and a half million.
21:23
From the subscription, from the premium And then the rest being ad revenue. Twenty billion of ads. Okay. Wow.
21:29
Crazy. Right? And there's only one ad sales per doesn't have a team of ad sales guys. And he'll they'll sell directly to large, like, maybe like the motley fool or some other, like,
21:41
stock picking newsletter or some other financial brand or some company looking to promote their stock or different financial brokers,
21:47
financial products, like wealth advisors, things like that. But
21:51
if an advertiser is too small, they just work with an agency and and they just say, hey, agency, you know, we've got leftover inventory, you wanna put your ads in here. And it's just one guy doing the whole thing.
22:01
Doing all the, Unbelievable. So it seems like the the trick for them and by trick, I mean, hard work and strategy.
22:08
Yeah. By the way, they've been around I think they've been around for fifteen years. Right. And it was SEO. It's SEO that drives the bulk of the traffic. Is that the idea?
22:17
I think early on, now it has a little bit of a brand. Before I even knew the guy, I would actually go to all the time just to look because it they're they're It's really nicely organized. Like, I'm on, like, the Amazon one right now,
22:26
and it's basic, like, it has just like a bunch of stuff put together. It's like, oh, here's the exact. Here's the CEO, here's their age, here's their pay. It's, like, here's the, you know, here's the percent shareholding, you know, amongst these different groups. Yeah. It's, like,
22:39
etcetera. It's kind of ugly by traditional web, you know, two point o standards. Like, it doesn't meet any of the design requirements that, like, Airbnb would approve of, but in my mind, it's perfect. It actually is designed beautifully. Like, it works wonderfully. And so it's like a cluttered website. It kinda looks like drudge report or Craigslist or something or eBay. Like, it's this messy website, but I think it's quite good. We need to put together a compilation
23:01
of what I'm calling
23:03
Sam's ugly ducklings.
23:05
And this is an example of Sam's ugly ducklings, which is is website that, like,
23:10
who the fuck even heard of this? It doesn't look super fancy.
23:13
Kind of been around for a while. It's got this, like, niche passionate audience, drudge report is one. This is another. You've showed me, like, ten of these in the last year. And I think people are I think people really dig these. And so we should do an episode
23:26
that just highlights each one of these, and it doesn't have to be like a podcast. It's almost like screen share, maybe it's just for YouTube or, like, there's this guy reaching out. He's trying to turn our podcast into, like, a ebook or whatever, like, a really nicely designed PDF
23:39
we should have him do it on your ugly ducklings because he's got extensive notes on what you talk about in each episode. Really do.
23:45
Skye in India. I I forgot his name, but I'm talking to him right now. To get one of these made for us because I think it'd be dope. Right? Like That'd be sick. They're the same embarrassing. Like, I I get some people who are, like, now there's people who are, like, I would say kinda like a little more successful in the tech industry that are getting into our podcast,
24:02
whereas I feel like before we were kind of like
24:05
a different audience for whatever reason. Like, it Like, kids. Almost like kids. It was not not kids. It was more like just, like,
24:12
entrepreneurial,
24:12
I would say, is definitely a big component of it. Which might be case, but might be, like, somebody in the thirties that wants to make a change or whatever. Or it's just like, yeah, I own this awesome business. I'm based out of you know, Peoria, Illinois. And it's like, what the fuck? Who are you? And how did you find us? And, but, like, that was more of our main target. And now I'm getting people that are, like, kind of the hardest Silicon Valley that are like, dude. Kinda got hooked to the podcast. And I'm like, dude, I've been telling you about this for, like, two years. And they're like, yeah, it's actually good. And they're like, what are, like, the best episodes? You got, like, two hundred. And I was like, I don't really know. He's like, well, what's like a wet place to find the most popular ones? I was like, I don't have it. He's like, is there a place with summaries I was like, nah, not really. He's like, well, you have all these ideas. Is there a compilation of all the ideas? I was like, there should be someone, I think, like, what's it's like, all the obvious, like, kinda like growth things that you would do or like onboarding things you would do, we've done none of. And so I'm, like, kind of embarrassed about that. But, I'm not embarrassed. Fair. It's working.
25:06
Yeah. No. I just think it'd help us. Like, I think I think I would want that if I was getting into a podcast. And gee, let me this is funny. Let me tell you how I found out about market beat. I was reading starter story. I like that website starter story. And one of the questions is what books and podcasts do you read? And he said, on the podcast front, I really enjoy listening to my first million,
25:24
which breaks down unique ways that business owners are using,
25:27
unique ways business owners are generating massive profits. That's how I found out about about this guy is because he said he listens to us as his only podcast. Oh, nice.
25:36
That's great.
25:37
Who told you that they're listening?
25:40
I don't wanna say their name, but, you know, someone cool.
25:44
That's cool. That's always funny when people listen. Dude, I was with my dad. I took I took my parents to Europe, and I brought my parents to this conference. And my parents are, like, you know, in their sixties from Missouri, and they were walking around this conference. And they were like, oh, we love swag. They call it swag. I think it's like I think it's supposed to be swag. They go, we love swag, which means free stuff. And they're like, Oh, let's go to this company. Get this. And it's like some, like, European sales marketing company. I'm like, you know, dad, like, no one gives a shit about, like, you know, sales dot io. Like, I don't know what they do.
26:17
Yeah. Yeah. And he was like, he's like, oh, let's go talk to him. I'm like, dude, I don't, like, you don't even know what that means. I could tell you what it they go, what do they do? I'm like, I can use words to explain it, but you won't understand. And so he's, well, let's go get some swag. They'll give it away, like, free,
26:29
bouncy ball. Bauty ball. Oh, it looks like shawarma.
26:32
But it's just
26:33
And he's like he's like, let's go get a ball. We're gonna pick it back for for the kids. Wait. They're grandkids. They go, let's go, like, oh, they have envelope openers. Like, let's go get one for the kids. Oh, they got candy. You have, like, mom, this is a snickers. Like, you could this is awesome because he's just gonna give it to you in tell. He's like, hey, kid. I got you this bouncy board, and you're gonna be like, sweet.
26:52
Well, and they're bringing, like, they're bringing, like, kinder chocolate. You know, like, kinder, like, the eggs. I'm, like, guys realize that you can get that at seven eleven down the street from your house. Like, this isn't special, and they're just grabbing all this stuff. And they brought an empty suitcase because they knew they were gonna find swag and just to pile it. So, like, I come home.
27:09
I come home and my four year old def nephew is like, wearing a t shirt that says like, hi. We're here to help with customer solutions. Like, it is
27:17
and it's like, and the kids are bragging that they got that from Europe. Like, oh my god, do it. Yeah. It's European.
27:23
It's European fashion.
27:25
Yeah.
27:27
They're like, what's this Brandidian?
27:31
It's just, it's just, yeah, they're just like crazy. I bet they're at this conference, and they're like,
27:37
they're talking to people. And they go to people. I hear, like, I wouldn't it was hard for me to stay next to them. And I hear them talking to people. They go, Hey,
27:43
Do you like podcasts?
27:45
They're just do you like podcasts?
27:48
Do you love podcasts?
27:49
And the guy would be like, yeah. You know what? Listen. He goes,
27:52
My dad calls at me and goes, Sam, he says he listens to eight podcasts. I'll tell him to listen to yours. What's the name of it again? And I'm
28:00
like,
28:01
dad. Like, how do you, you don't know this, you don't know this name? It's called it's called my first million. He goes, oh, okay. I'll tell him, hey, so it's called my first million. And then he'll come back and goes, Hey, I got you another it or I made a click subscribe.
28:12
And and he's just going out to people saying, like, you like podcasts?
28:17
Oh, great. I got you I'll get I'm gonna have you subscribe, and he and he doesn't know the name of the podcast. Every single time, he goes, what's it called? Million dollar podcast?
28:26
He's like, I love to do it all the time. It's my favorite, but what's it called again?
28:29
My mom does the same thing. Did she clicks every ad my newsletter. She's like, I clicked your ads today to help you. I'm like, mom, I don't know.
28:37
It's not gonna count. It's not gonna do anything. She's like, no. No. You said you get paid if they click. Right?
28:43
I'm like, well, kind of, you know, you gotta, like, go buy the thing. And then she's like, oh, I'm not gonna buy it. I'm like, yeah, you also don't need to click it. In fact, You don't even need to read it. I don't think you're very interested in this subject. Oh,
28:55
that's hilarious. That is so funny.
28:58
God. It's so funny. You should've seen them walking around just like putting around this conference, like, saying like, oh, Sammy. Come again. Let's look at this booth. And it's even know what it is. Like, I don't even know what it is. You know what I mean? And it's like procurement. I'm like, I don't I don't even know what that means, dad neither do you. You definitely don't know what that means.
29:15
That's so funny. You said procurement. So so Romine who runs, like, he's my, basically, my partner in my fund. And Romine's got this company that's, like, of kind of, like, a old school baller company in,
29:26
based out of, like, Georgia. Right? Yeah. So he lives in Georgia.
29:30
So he's, like, in the tech scene, but he kinda lives in Georgia and kind of like a bit of a old school more more service based company that, like, I think his wife's dad or something started. He, like, took it over and, like, grew at a bunch and is doing great with it. So I think the business does, like, fifty million a year or something. It's like a sizeable business. And so I'm I've asked him. I think no less than fifteen times,
29:49
Like, so yo yo. So what does your business do again? And be like, yeah. We do procurement for, for SMBs and for whatever enterprise companies.
29:56
And, like,
29:58
Like, you get office supplies? I even don't I can't even wrap my head around what procurement
30:03
is. And he's, like, He's like, you know what the word procurement means. Right? And I'm like, yeah. He's like, so it's that. And I'm like, but this, see, I guess I don't know what the word means then because I still, like, like, like, does does anyone use staples anymore? Like, I don't, you know, like, oh, he's, like, he's, like, it's not office supplies. It's, like, you know, you need a vendor for something. But I was, like, So then why wouldn't you just Google and get the vendors? Like, yeah. But, like, bigger companies, they just do it differently. They need, like, this middle man who's gonna basically, like, help them get the things that they need.
30:30
And I'm like, you get someone for that?
30:33
It's like, yeah. Is it like someone who just, like,
30:36
knows all the people who do blank and they just Yeah. It's like unique vendors. I think
30:41
I still fucking don't know, dude. I'm on explanation number seventeen. In fact, I just feel bad now. Every time I
30:47
I ask him or I try to tell somebody else what he does because I'm like, I I clearly don't know. It's almost like, I, you know, like, there's, like, a spot in my brain where there's just, like, If you did a a scan, it would just be, like, oh, there's some dark cloud here. It's, yeah, that's the part of my brain that's trying to understand procurement, and it's just never happening. It's just like a fuzzy region. So I've got a story related to this. So, two days ago, Saturday night, I went out to dinner at at, like, the a fancy place in Saint Louis. And we get the dinner and my dad goes,
31:16
alright, or, yeah, my dad goes, hey. The the president of NASCAR, I guess NASCAR, like, performed or raised whatever you call yesterday, Sunday in Saint Louis. And he goes, and my dad likes NASCAR. He goes, that's the president,
31:27
of NASCAR. Like Jim Nancer, I don't forget his name. And, and The football commentator?
31:32
Yeah. The football. I think it was nance. Something not Jim nance. Yeah. That
31:37
And,
31:37
he, and I was like, oh, yeah. You know, he's sitting with this guy named David Stewart. He's, like, the second richest black man in the world. And that, like, and it's, like, it's pretty funny. I, like, I knew exactly who that rich guy was because He's he's worth like four or five billion dollars, and I and I start researching him. I was like, yeah, I've seen that guy before. I've seen him on articles because he's like the second or third richest black man, and he's from Saint Louis. He's like the richest guy in Saint Louis. And he's got this company called the Worldwide Systems. You've never heard of that. Have you? No.
32:01
So it does,
32:03
fourteen billion dollars a year.
32:05
And it's like the fourth or eighth, like in the top ten largest privately held companies in the world. And him and his partner just own own the whole thing outright. And what they do is they're a systems integrator. And that's one of those words like procurement. I heard that. And I'm like, what does that mean? And so I had went on this deep dive. I'm like, I gotta figure out exactly what they do. I I I don't understand this. And then, like, it it says they're a Cisco system integrator. And I went to Cisco's website, and I'm, like, what is Cisco?
32:33
Yeah. I'm, like, I they're, like,
32:35
networking
32:36
hardware networking or, like, network ink hardware, and I, like, read those words and I'm like Well, no. Like, the website will just be like networking redefined. And you're like, I didn't I didn't know the first definition. Now it's really bad. Yeah.
32:46
We I didn't know we had to that definition. And then, like, they talk about, like, switches and stuff, and I'm like, I don't know what, like, a switch is. I guess that's to do electronics. Like, I just I didn't have I have any idea what this stuff did. And but I Google it and like, I know that Cisco's like one of the largest companies in the world, but I'm just I, like, I don't know what it is. And so I had to research it. It took me forever to figure out what a systems integrator is. Do you know what it is? Dude, no. I don't know any I don't know what this I don't know what SAP does.
33:12
I've been on a mission also down here for as long as time. And
33:17
They're they're European though. They got a different word for everything. We'd never be able to figure that out. I feel like sometimes I'm watching TV and it'll just pop up and I think it means like closed captioning or Spanish or something like that. I'm like, oh, wait, this is different now. I'm super confused about SAP. Yeah. Well, I don't even know why they named their company after their stock ticker at it. That'll be But,
33:34
they,
33:35
so so a systems integrator, basically so what my father-in-law does for a living is if you're, like, Chase, and you've got a hundred employees working on floor eighteen, and you're like, hey, we gotta move these hundred employees at the floor forty three in the same building. He studies it for a few weeks, and then you go to home for work on Friday, and you come back on the floor at forty seven, and you sit down at your desk that's already set up, and everything just works. There's no downtime.
34:00
And I think system integrators kinda do that. But, like, if you're a twenty billion dollar company and you're selling, like, a three billion dollar division to this other thing. Like, they have to go to work one day and, like, all their computers are new, or, like, this new setup exists or if you're like a a hospital and you're like, we need an app. It's like, well, it's not as simple as just like check it into your lobby and saying you're there. Like, you gotta, like, integrate all this crap into it. And I think that's what they do. But I don't know why they don't just call it like an agency. You know what I mean?
34:27
So Yeah. I I don't have either But I I do know, like, you know, I guess, jokes aside, you know, there's basically things that are like, like, you know, NetSuite NetSuite is another one of these where you're like I don't know what is NetSuite? Is that like QuickBooks but different?
34:40
It's basically like,
34:42
I I mean, I'll butcher the thing, but, like, I mean, people use it for, like, inventory management, for example, it's basically like a database
34:48
that's, like, usable for,
34:51
like, it's usable in a couple of different ways. It tells you what you got It tells you what's, like, running out. It tells you,
34:57
what you need. It'll tell you kind of, like, it'll help generate a purchase order. It'll do things like that. By the way, if you go to NetSuite's website, I just went to it. It says complete procure to pay purchasing.
35:07
Oh, no. Percurement.
35:08
It has to do with this too. Basically, there's there's entire companies. I think that's what, you know, like, the keyword. What Deloitte and other other consulting companies do a lot of, which is basically they teach your comp like, These cut these businesses, there are these programs are so,
35:21
unintuitive that there's entire consulting businesses that generate billions of dollars a year that just go to a company, like, oh,
35:29
like, right here on their website, LuvsAC uses them. So it's like, you go to LuvsAC. You're like, great. You guys sell giant bean bags, They're like, yeah. You notice things are getting a little out of hand. It's getting a little willy nilly now that it's growing so much. Yeah. It is. Sure is. Don't you wish there was just to have everything organized in one place in a system that just all talk to each other and every one of your employees can log in and interface with it. They're like, that sounds pretty good. So I I just go set it up on my own. Just go to the website, and they're like, no. No. No. We do that for you. It takes twelve months, and we will we will add net sweet to your thing. We will add Oracle. We will add these different services to your we will we will integrate them into your current business. And we'll train your employees on how to actually use it. Is that what service revenue in a SaaS line? So if you go to, like, Atlassian, look at their annual report, There's a huge amount of services revenue.
36:18
So do they charge in a I don't know what the serve how they what what they bucket in services. I would have thought like does that mean just the software?
36:24
But I I think it's different for different companies, but at the same time, this is sort of like, if you were like, hey, Sean, you know, what does it mean to blanch a vegetable? I'd be like, You know, I think it uses hot and cold water in some way. It's like, you know, like, I just don't know. Right? Like, even you're asking me about, like, what are these, like, giant enterprise companies that are, like, b to b service slash software companies, like, these are, like, again, I don't know the first thing about the first thing about the Did the the craziest thing to me is when I think about these is to understand how someone came up with this idea. So for example,
36:58
there's Octa. Do you know Octa? That's what we use for like logging in to, like, websites and shit like that. Or there's, what's that one Snowflake? You know Snowflake? Yeah. Like a data warehouse. Those are all companies that are founded relatively
37:09
like in the two thousand five, two thousand fifteen era.
37:12
And I'm like, how did a person
37:16
know that this was a problem and had to get billed? What I mean? Well, you're just working in a big company. Right? Like, okay. So for example,
37:23
we were talking the other day about,
37:25
what was it called? The,
37:28
or, but, like, like, we have, like, you you really chamfer companies. Yeah. Exactly.
37:32
What was the name of it again? I think I can't remember the name off the top of my head. I just committed to invest into it. But,
37:37
But, basically,
37:39
we're when we ran a company or, like, you ran a, you know, like, an email based company. And so if I asked you, you know, like, what does ConvertKit do? You're, like, very well versed on, like, what ConvertKit does because you're, like, well, like, here's the scenario. You get a bunch of people come to your website, but you, you know, you wanna grab their email because you're gonna be able to market to them later. So convertkit lets you put up a little webpage that grabs your email. And then once you have it, you wanna be able to, like, tag them or segment them based on, like, if they paid for your thing or if they're free. And then, like, wouldn't it be cool instead of, like, waking up every day of, like, writing the same email over and over again? You could, like, automate a a a sequence of emails, one that goes out on day one, one goes out on day three, one goes out on day ten. And it's like, you solve problem in your business and therefore, you know, you kind of understand what the solutions are, and you can even create them. Well, there's another one that's, like,
38:24
like, you know, that this is basically what happens when you're you work inside of a large company, you're like, oh, man. There needs to be a solution for x. You just see a problem and you're like, there needs to be a solution for x. If you understand that context, because it's, like, But, like, we spent basically fifteen years just starting companies from scratch. You started media companies. I started more like software social networking type companies.
38:45
And we've done content a bunch so we can tell you all about content. Like, we just don't have that same frame of reference to that, like, somebody who's been, like, you know, somebody who's uses Salesforce every single day for, like, ten years, then they understand why you need this, like, Salesforce add on or tap.
39:02
All the time, I'm like, damn, I wish I knew how to do this stuff that people charge a million dollars a year in subscription revenue. I'm like, Damn. I just gotta talk to some stupid freaking guy about starting a newsletter. Give the same spiel constantly. I don't wanna talk about how to get your first thousand subscribers on sub stack. You know, I'd rather get paid, like, a million dollars a year to do x, y, and z and get, you know, get a hundred thousand customers.
39:24
Yeah. I mean, yeah, exactly. And this is why, like, when I was at Twitch when we got acquired, I had, like, I had wrote down, I'm gonna walk out of here with, like, ten ideas. And I I used that import export framework, which is, like, What are five ideas
39:38
that Twitch would import a solution for? Like, we need some like, in a country, need something. They import it, you know, like, the US needs oil. We import it from, whatever Iraq or whatever, Afghanistan, wherever it needs to come from, Saudi Arabia. And so,
39:51
in the same way companies have these pain points, and you're like, when you're sitting there and you're like, Oh, damn. If somebody had us if somebody had a magic way to do this, we would pay hundred thousand dollars a month for this. You know, we would pay x dollars for this. Like, for example, when I was there,
40:05
I I I talked about this idea way back in the day, but, like, all hands. It's, like, at our company, you know, I needed to say something to the whole company as a startup, I would just, like, literally fucking stand up at my desk and be like, hey, hey, yo, headphones.
40:18
We're doing this now. The company we've pivoted to this. Okay?
40:22
Good.
40:23
Or, like, you know, we're we'd be at lunch, and I'd just, like, stand up and say something.
40:27
But, like, at a at a company like Twist, two thousand people, you know, there was, like, this organized every Thursday. There's an all hands. It happens at lunch. They do it at lunch because that's where they have, like, a captive audience of people that will actually sit there and pay attention because they're eating. And, like, and they would do the thing and it had, like, a presentation, and there was, like, hold there's, like, a conductor of the whole ceremony, and then there's, like, a Q and A and they needed, like, this question and answer thing, then they needed to stream it to remote employees. It was like all these things they had to think about, and we were just stitching together, like, these four different tools. Like, we use this for the q and a. We use this for streaming. We use this for the presentation. We use this for new employees, whatever. And I was like, oh, if somebody just made, like, a really good,
41:05
like,
41:06
all hands software,
41:08
I'm pretty sure you could get a company like Twitch to pay, like, twenty five to fifty thousand dollars a year,
41:13
for your software. And it would need to be secure. It would need to be, you know, to stream on your phone. It would need to have the Q and A integrated, like, etcetera, etcetera.
41:22
And,
41:23
I believe that to be true. And, like, I could go validate them. I could have just gone
41:27
and talked to, like, you know, the head of the all in the the all hands thing and be like, hey, if this existed, would you buy this? And, like,
41:33
I saw that problem because I was there. Before that, I didn't even see that problem.
41:37
Yeah. And we had talked about it. It was like a High school newspaper but for your company. Yeah. And by the way, workshop is the name. It came to me now. So What's the URL? Use workshop dot com. So it's pretty sick. We've talked to this this before, which is in insight like, we all have, like, Mailchimp or you have, like,
41:55
SendGrid. You have a ton of different services to send mass marketing emails,
41:59
to customers.
42:01
But, like, there's actually internal marketing too that happens all the time. Like, a company is like a small, like, you know,
42:06
tribe. And, like, you constantly need, like, information and sort of propaganda from the top that needs to get to your employees. And whether it's like, hey, remember, this Friday. We're doing casual Friday. Like, you know, whatever.
42:17
Don't wear underwear this Friday. Whether you have to, like, get some message across about, like, what's going on? Or it's, like, Hey, we had these wins in the company, like, congrats to this team for launching this safety feature that saved us whatever.
42:31
And so what use workshop does is basically creates, like, a little Mailchimp for inside your company. So it lets you to list.
42:38
But did they launch this because of our podcast or they already partner? I think they were already working on it, and we just got connected from
42:45
we got connected when they were,
42:48
they're they were doing somebody pointed it out to me. They're like, hey, these guys are doing almost exactly what you're talking about. I reached out and they're like, and the guy was awesome. He's like, yeah, we had this past company that was successful. We kind of, like, know, like, this is our second merry-go-round. Got the team back together to do this. And then it's, like, it's working. Hey, we just signed this client, this client, this client, this, like, big name, big name, big name, They showed me the chart of revenue, and I was like, oh, this is, like,
43:10
so spot on. Like, I I'd really think that that a tool like this is gonna exist and it's gonna work. Yeah. This is sick. And, like, the design, this is really good. Like, if you go to the design of the page, it's, like, just, like, clearly these people are good at, like, they're good at simple products.
43:24
And that's kind of all you need to do to be able to build something like this. It's like nice clean, simple, easy to use.
43:31
And they have the use cases. So for employee engagement,
43:34
right, a change of management, company alignment, hybrid work, mergers and acquisitions, internal marketing. It's pretty sick.
43:41
Measuring performance. Yeah. This is and like, you send these emails out normally in your company. You don't have the open rate. You don't have the open tracking. You don't know who's actually engaged or who's not in your company emails. Don't know how you you can't test the subject line difference and be like, oh, this one got way more people to respond to the engagement survey or whatever. We we sent out. And so it lets their internal comms team, like, do their job better. They didn't really have a tool before this.
44:05
I can't find this client info. Have you heard of HubSpot?
44:09
HubSpot is a CRM platform, so it shares its data across every application.
44:13
Every team can stay aligned. No out of sync spreadsheets or dueling databases.
44:18
HubSpot, grow better.
44:21
Are you Angel investing actively right now? Yeah.
44:25
You you stop. Right? Are you, like, took a break? I well, I've taken a break because, a, the markets and, b,
44:31
because,
44:33
I'm working on this. I got my I I could talk about a little bit, but I got, like, twenty customers for already for my new project. Oh, nice. Okay. Let's talk about this second. Let's do the Angel investing thing first, So
44:43
I heard something interesting. Like, my initial reaction was to do what you're doing, which is like, it's just I don't know. The world's crazy. I lost a bunch of money.
44:51
Everywhere I look, prices are going down. Like, you know, stocks are going down, cryptos are going down. Everything's going down.
44:57
Maybe I should just bunker down for the season and just, like, you know, chill out a little bit with investing in these, like, high risk illiquid startups. But at the same time, then I heard somebody say something. I think it was, somebody on all in on the podcast that one of their guests, he had said something he was like, he's like, actually, they're like, are you slowing down? And he was like, no. This is the time to speed up. He goes, You know, the last few years, I was, like, getting pretty worried. And I thought, like, maybe it's time to slow down because valuations were getting really high.
45:24
There's just everybody's there's too much capital flowing around. Everybody's throwing money at everything. It's really, you know, when you would do a deal, it'd be like you wouldn't be able to get all the information you need. It's like, hey, dude, we're closing. Like, you're either in or you're out. You don't have time to do, like, certain level of diligence.
45:39
He's like, I actually think that those, like, Vintages of companies. Right? Like, you know, like, a like a vintage of wine. Like, the nineteen eighty five Bordeaux was so good. It's like, basically, that happens in startup investing too. We're like certain vintages
45:50
turn out really good and certain are kind of dry. They don't have any big winners. If you look, basically, after every kind of like market crash or recession is like those next three years are some of the best vintages for startups. And so, like, this happened after that's kind of two thousand two thousand one crash. And, like, the next vintage that came out was, like, had LinkedIn, had Facebook, had, like, got a bunch of large companies. I agree with that, but, like, the valuations
46:14
maybe it could've changed. It's like feels like it's changing week by week, but, like, two weeks ago when I was looking at a few deals, the valuations were still quite high.
46:22
Yeah. I I I think they are coming down and they're coming down week by week. You're you're absolutely right. And I you know, you you could be disciplined on that where you're just like, oh, you haven't gotten the memo that, like, You know, what used to be fifty million is now twenty two million and what used to be twenty million is now eight. Like, you you need to get that memo, and some people just haven't got that memo like, a lot of Right. That so I'm I'm I'm waiting, like, that amount. Like, just a few more weeks, baby, until
46:47
so that that's when I say wait, that's what I mean. Because we were talking to people And they weren't budging. And I was like, well, alright. We'll wait. Right. And now I'm getting emails from some, like, portfolio companies, and they're like, you could see their cash balance and how much money they have left. And it's like, Damn, man. I think there actually might be, like, a lot of things going out of business in six months. I I I think there absolutely will be. I mean, I've been getting a ton of We'll just raise this extra money. Like, a lot of smart founders, basically, are are, like, taking the bag while it's available,
47:13
just to give themselves buffer because, like, who knows how much worse it's gonna get? And,
47:17
the value start can be down. So I actually think that, like, this this year, next year, the next, basically, two or two and a half years are gonna be, like, kind of an awesome
47:24
vintage of startups to be investing in because you're getting all the, you know, like, none of the big trends have changed. Like, the world's just getting more tech enabled
47:32
tech is just going into more and more industries. Size of the price is getting bigger. There's more and more people coming online, machine learning, and all that stuff's making stuff better. Like, all of that's still true. It's just that the prices got cut in half. And so it's like, oh, good. I'm I'm I'm on board. I'm just like, wait. I just think that, like, there's there's so far been like this two, three week period where it's like, there's a discrepancy
47:52
that'll get fixed, I think, in, like, two, three, four, five, six weeks. Yeah. You know, I I think that's gonna happen pretty pretty soon. Should we talk about your,
48:00
your thing?
48:01
Now, or you wanna do a devoted, Alright. Well, we could we could yeah. I don't wanna do a devoted thing because I'm not gonna announce what it is entirely yet.
48:08
So but we can kinda talk about it. But, basically,
48:11
like, I'm kinda going back to my roots. I'm launching this new thing. I'm not even saying I'm launching it. I'm more so, like, launching,
48:19
enough of it to prove or disprove if it's a good idea. Okay. And I've gotten
48:26
like,
48:27
I forget exact, like, tens of thousands in revenue
48:30
in the first two weeks. Amazing. And,
48:33
And I didn't tweet about it once. So so tell me this. Tell me,
48:38
what are you doing differently this time around that you did? So last time you started this rodeo was maybe six years ago, something like that. Yeah. Yeah. And so now with you did the whole hustle chapter that you get acquired, you go to HubSpot, you see a bunch of things, you meet a bunch of people, you get smarter, wiser,
48:53
all that stuff. You got some hair on your chest now. And so it's like, what's
48:57
what did you decide? Like, alright. This time, I'm doing these things differently.
49:00
Or was it Early on, Early on, I was, like, against outsourcing or hiring anyone overseas or hiring, like, cheap labor or hourly labor. And I was, like, no, I wanna create jobs. And I wanna, like, do salary position with benefits.
49:14
And now I'm not doing that. Eventually, maybe we'll add some people like that, but now it's like, just how do I automate this? How do I like get someone overseas just to do this like a machine? And I just don't really care if I don't have any employees and I wanna, you know, I'd prefer being alone. So that's the big difference. The second difference is, well, the the same similarity is I'm doing it all by hand and this is totally the right move and I stand by that. So before I wrote everything, I sold the first ads. I did it all. This time, I'm doing the same thing. So I'm literally doing the cold emailing. I'm getting them on the phone. I'm doing the sales. I'm listening to them. I'm doing that constantly. And getting those reps in is actually really impactful. And you could actually, like, see, what's happening. But I, by the way, I got that revenue.
49:55
Zero percent of the revenue has come through our website. It's all been from cold email emailing people on LinkedIn and getting them on the phone and then just sun sending them a Stripe account.
50:03
Amazing.
50:04
What's,
50:05
what else? What else is different about your mindset? I bet there's more.
50:09
Way more confident for sure.
50:11
There is still a sense of urgency.
50:14
So, like, wanting to move fast and, like, I have to get this done. I have to do this. But more so, like,
50:21
I have to get this done, but also remember, like, I may do this for like twenty years. Right. So, like, having this longer term this longer horizon What I learned with my business, we sold around year five, and the truth is most the value created between year five and year six was more probably than the value of zero to five
50:40
combined. Right. And I was I wasn't impatient because I'm happy I did what I did because it unlocked a lot for my life. But had I not I said this a bunch of times. If I was already wealthy, I would never have sold because
50:53
real value seems like it comes, like, Now I've only experienced a a business from, like, around year five, but it seems like
51:00
maybe there's something that happens year five, year six or values And then who knows? Maybe someone who's owned a company for years is like, man, twenty and thirty is when, like, shit, magic really happened. So I don't know. But I do think, like, year five, if you bootstrap, is around the time where you're like, alright, I recruited some actually good people. I've got people doing helping and everything, but, like, I don't know. Do you agree with, like, year five, year six, year seven is where some something happens? I think it's just I think it's just generally true. Right? Like, you you plant seeds and they water them and you water them and you you're looking at them and you're trying not to just go dig up the dirt, be like, the fuck aren't you growing? But, like, at some point, those things do start to grow. Like, we're seeing this with our e commerce business too, which was,
51:38
my buddy had told me this. He goes, because there's this magic moment in e commerce where you've you've brute forced enough of the, like, building your brand and getting cut getting new people to try you, where every month, you're returning customers
51:51
just come back because they love your product. And you don't have to re mark it. You don't have to spend money re marketing too. And then the business goes from, like, this giant cash suck to this giant cash cow if you do it right. And,
52:03
and I was and we just started to hit a tipping point like that where you could say and it's not every month, but there's some months where I'm like, whoa, what just happened? And it's like, oh, yeah. That's That's what's happening. Like, we actually just last year, we brute forced and got a bunch of people to love our product, and then they came back and bought. And this, like, a bunch of them came back and bought this month, where it outweighed all of the new investments that we're making. Like, wow, that's nice. Or, like, at twitch, we were always doing these, like,
52:29
planning exercises about, like, you know,
52:33
these profitability targets.
52:35
I can't say too much, but, like, basically, profitability targets.
52:38
And I think Emma had said something. He was like, yeah, we from the like, he's, like, pretty early on. We modeled it out. And it was, like, it's gonna take, like, ten years probably,
52:47
and
52:48
this, and he said a a huge number. He's like x billion in revenue for us to, you know, breakeven.
52:54
And I was like, that's just a crazy idea that's, like, we need to get to x billion in revenue for this to be profitable.
53:01
And, like, the but it it's, like, that's you know, that's the that's what actually how it was playing out. Yeah. And it's like, woah, like, I hadn't even really, like, Amazon, I think, had a sort of had a semi similar story. Amazon, I think, for fifteen years or something like that was, like, unprofitable on on the whole. But the difference in Amazon was, like, the individual divisions were getting very profitable after, like, a repeat of, like, a reliable, like, I don't know, let's call it four year cycles. Like, books,
53:26
got super profitable. But by the time books was getting profitable, they were investing heavily in CDs and music and these other things. And so then the the total always looked unprofitable, but they knew internally
53:36
This is just a clock that goes, you know, every x it's gonna take four years or whatever it is to this unit to get profitable. And once they're all profitable, this thing's gonna be, like, unbelievable, which is where it's at now. Trusting that process is really hard, particularly for first time entrepreneurs with Bezos and Emmett, or, I guess, you know, after, like, ten years, it's like, well, I'm not exactly a first time founder anymore, but you know what I mean? Well, I'll say the The way I'm saying the Twitch one right now sounds a bit like a master plan. Like,
54:01
I'm I could see this coming and I'll Oh, whatever. It's like, no. It was more like,
54:06
oh, shit. We got users. Oh, fuck. The costs are really high. What if we raise money? Okay. What do we gotta tell these guys gonna tell these investors or how they're gonna get their money back.
54:14
Maybe this business model will work, and maybe on this timeline. And then, like, we update that information every two years, and, like, I think, you know, I think Pushhead, like, a thing where it's like, we're gonna be profitable in three years, and they've been saying that for the last six. You know, like, that's just, like, been a thing. And that but that's very common, actually, for business Right. So, like, yeah, like, entrepreneurs are generally pretty optimistic. Elon's been saying self driving cars will come out this year for four years. Like, You know, it's like entrepreneurs are are usually right about the the actual assessment, and they're wrong about the timeline. Or somebody somebody gave me this great phrase. They go
54:44
don't confuse a clear view for a short distance. It's like imagine you're driving, you see something, so clearly, but it's, like, it looks like it's just right there. Right? Just right around the corner. And, like, actually, that corner is, like, a ten year odyssey that felt like, it's gotta be just two or three years away.
55:00
The last big thing that's different between now and then, you know, having some experience versus no experience is the ability to say no and be like, oh, well, you're saying you don't want this product. Therefore,
55:11
I guess I should change it. It's like, oh, okay. Well, that's okay if you don't want it. You're actually not who we're going for. I I so You you you didn't you didn't my takeaway from this is not you,
55:21
that my product is not good and people don't want it. It's just that I just I I now I know I shouldn't target people like you. Instead, I should only target people like this other person. Right. And that's like the the a huge thing where it's like, The vision is that we are going to be this for this people. Eventually, maybe it can expand beyond that. But for a while, this is what we are, and this is who we are for. And if you don't talk to people who you think you are for, then it's okay. That's just that's they're not the right target market.
55:49
And I just targeted that customer poorly But you should only, like, you know, be one thing
55:54
for one type of person and you go deep on that. And oftentimes, people will be like, but that's not that big. But, a, sometimes it is that big. And, b, it's like, it that's okay. You just gotta, like, get that initial traction and then more opportunity spots itself. But you have to be this one thing for this one person ignore everyone else.
56:11
So my sister has a business. I don't know. Have I told you about her, like, cloud kids thing?
56:17
Well, I know she's a babysitter's a little that's not actually accurate, but, like, daycare. Right? It was. It was I guess it was kinda like an in home daycare that became like a preschool. It became like a outdoor preschool. Whatever. It kind of evolved. Yeah. By the way, sorry. I didn't mean to call that babysitting.
56:33
She would've punched me in the face and I knew that wasn't the right. I knew it was a babysitting. I was like, I called it. I'm about to say daycare.
56:39
So, yeah, it's okay. That that's it. That's right. So
56:42
But during COVID, she pivoted to, like, an online thing. Like, a lot of businesses went from, like, oh, shit. Brick and mortar is really hard right now because they're, like, you know, every month the government is changing the rules on what we can and if we can and can't operate our business. So she created this thing called cloud kids. So if you go to cloud
56:59
Kids with a z.
57:02
I think it's preschool dot com. Let me see if that's it.
57:06
Yeah. Cloud kids with a z preschool dot com. So go to that website real quick and just look at this.
57:12
I actually think she's done a pretty good job with the website. Kids. It's cloud kids as well. Cloud kid hang on. I'll just put the link here. Cloud kids with a z preschool dot com. So check this out. So,
57:22
this is like helping her with this has been pretty fun because She, like, she built this in, like, Wix. I'm, like, oh, Wix. Oh, great. Who's using Wix? And then, and I was, like, alright. You need to add, like, change the headline. You need to add like a video. The video needs to be not like a full on video. Like, just make it look like a teacher, teaching something. Oh, dude. This looks amazing. Exactly. So now it's really good. It used to be like you know, get info. Now it's, like, free trial. Right? Like, just optimizing the landing page with her, like, headline,
57:50
sub headline button,
57:51
hero image,
57:53
you know, reasons to reasons to buy all that stuff. Like, and then she's, like, working with people in, like, fiverr and Upwork to, like, do these designs. It's, like, actually turned out pretty good. And so she created this thing, which is basically, like,
58:04
these small group classes. So, like, let's say you have your kid at home
58:08
either because they're just, like, my, my, like, my daughter, she's too young to go to school right now. Like, we don't wanna send her to full time preschool,
58:13
but, like, we want her to, like, learn something every day. And it's, like, kinda takes a ton of energy to sit there and be, like, the engaging
58:20
patient parent and, like, keep your kid's attention and be like, I'll teach you, like, how to write the letter w today. Like, But, like, with this, I'm like, I sit her down in front of the computer. I get the materials in front of her with paper and crayon. And, like, the teacher is, like, so good. They'll be like, alright. You know, like, hi. High five. Let's sing our welcome song, and then they, like, do all the things. And so for one hour, she get it's like screen time without the guilt. It's like the the She gets engaged, like, it's cartoons,
58:46
but it's not cartoons because she's actually, like, learning stuff and getting better. And so she created this service, and it's like, I was like, dude, this is actually a pretty good product.
58:53
And she, she's hired these teachers, and the teachers are, like,
58:56
like in Florida, different places like that. So so then she was, as she calls me, she's, like, oh, I'm just, like, struggling so much with the growth.
59:03
And so I, like, I was like, alright. Well, like, tell me what, like, she's like, oh, it's just it's not working.
59:08
I don't know. What were the numbers? And so she gives her the numbers. And say, like, I was like, okay. So let's draw the funnel. And she's like, what's a funnel? And I'm like, alright, just imagine, like, at the top, you know, you're getting leads, like, people who come to your website, and then some of them give you emails. Some of them time for free trial. Some of them actually show up, and then some of them become a fully paid customer. So we drew that phone out. It's like, Oh, actually, this conversion rate is kind of awesome. I was like, why do you and then and I was like, so what's your cost per lead? Is that really high? It's like, no. It's, like, not high at all. And this is with, like, you know, this, like, fifty dollar a day, hundred dollar a day ad budget. Like, it's just like, I don't even know how to do Facebook ads. I just put in, like, you know, a hundred, and I just wanted to see what would happen. And, like, I was like, wow, this is actually, like, this business is kind of amazing. So you pay back your customer in less than a month. She's like, I don't know. If you say something, like, yeah, like, that's what your numbers say. You basically pay back before your ads bill is even due. That's, like, the the ultimate, like, thing you want with the ads driven business is, like, to to get the revenue from a customer profitably before you even pay your credit card bill. And and to give the listener a contact, so it prices range from forty dollars a week to so you could alright. Alright. I understand. So you can get classes one day, two day, three day, four day a week. They it all ranges from, like, a hundred and sixty dollars a month to four hundred dollars a month. Yeah. And you get it's basically it's a the the tagline is actually quite good. It
01:00:26
Although the website needs a little work. Like, I clicked on the FAQs and it goes to privacy policy. But that's alright. Live online preschool class. The number one live preschool program from home. We per this is a beautiful line. We provide the curriculum, teachers, and friends.
01:00:41
Right. And so that that's great. And then, there's a video who is this like this woman who works for her? You have a white sister? Yeah. Yes. One moment.
01:00:49
And,
01:00:50
is great. I'm all about this. This is beautiful. By the way, the art is actually really good. Yeah. I think it's a great It's pretty good. Right? And so so this and so then the reason I bring this up is is because You were talking about handling a no, handling an objection.
01:01:04
And what I learned when I was, like, di diving in, I was, like, your funnel is not broken.
01:01:09
Your website is good. Your services, your retention is amazing.
01:01:14
I was like, even your ad, like, Roaz, your payback period is also amazing. So I was like, what talking about this thing. And she's like, well, I mean, like, I talked to, like, you know, so many people, they all just, you know, they don't come back for the from the free trial. I'm like, But you're converting twenty percent or something like that from free to paid. That's like -- Yeah. -- best on the energy. She's like, yeah. But, like, I talked to eight moms that were, like, you know, we can't do it for this or this reason. And I was like, yeah, but eight out of ten is eight out of ten those.
01:01:40
That means two out of ten. Yes is that's a twenty percent conversion. That's, again, amazing, and the numbers back out where this business is like an awesome business.
01:01:48
And I think the and the site what happened was the psychology
01:01:52
because I I told her, I was like, hey, if you wanna close more people, call everybody who just did your free trial and see if they'll convert to pay them and be like, hey, so I'm I'm the owner of the school. How did you like it?
01:02:02
So glad, you know, I I saw I dropped in on the class. I saw she was doing great.
01:02:06
Like, do you think you wanna continue? And, like, does you wanna do more classes?
01:02:09
And, like, oh, payments problem. Like, we can help you with the payment plan because a lot of the people who are doing this, they're, like, Detroit, inner city. Like, there's a lot of people that are basically, like, Hey, I can't pay for full time caretaking. I can't pay for even full school,
01:02:22
or like in Detroit, for example, shit. What what I learned through this was in Detroit, the public schools are full, so you just can't send your kid.
01:02:29
Can you believe that? So people are, like, six years old, and they're, like, Yeah. The school's full, and I can't afford private school. It's like, I've never heard public school could be full. And, like, that's what's going on in Detroit right now. Is this? Is this your sister just, like, move over Sean. There's a new there's a new big sliggy at the house. Well, the funny thing is she's She's got a better product and business than I have in any of my businesses in terms of all the core metrics are stronger than all of mine, the product offering, the retention, stronger than anything.
01:02:57
The problem is not a problem, actually. The she doesn't want to, like she's not trying to do world domination. She's like, no. This would be great if we got to, like, fifty students. Like, well, then you'll want a hundred. Right? She's like, no. Because that'll be a way more work. Like,
01:03:10
I at fifty, I already have these great teachers. I can handle fifty. I just wanna fill up my occupancy. And, like, she truly is like, well, because when I do that, and then I can go work out in the middle of the day. And, like, I just want my lifestyle. I can go to my daughter's state. No, Sean. She has something that you'll never have. Oh, no. Oh, no. The e word.
01:03:26
Enough. Yeah. She she does. She'll have enough. My, I I went through. I went with my mother-in-law. She's like, hey, Sam, can I drive you to the airport? I was like, why? She goes, well, it's two to get there. I need you to explain to me how online commerce works because I want to start a store. This was two or three years ago, and I, like, did the router and I told her to use the store. Now she's got a business doing, like, half a million a year. And I was like, so why don't you scale this? Why don't you do this? Why don't you do this? You could be like, I'm always like, you could be like the Black Martha Stewart. Like, you could crush this.
01:03:51
And she's like,
01:03:52
But I like taking Tuesdays and Thursdays off. And I was like, oh, alright. Right. Well But if you made more, then you could take Tuesdays and Thursdays off. She's like I could do that right now. Right. So, yeah, it's the same exact thing. And I'm like, but but but But but and just to finish the point on the the rejection thing, What I learned was when she called people and eight people in a row said no, it was, like, completely demoralizing to her. And she started to question everything. It's, like, Am I going after the wrong market? Do I have the wrong product? Am I have am I priced too high? Am I this? Am I that?
01:04:22
And I think it's really important to be able to out numbers. I've seen the same mistake on fundraising all the time. So it sounds kinda silly when it's like, oh, my sister's a little preschool. Oh, you know, she has twenty percent conversion rate. Obviously, that's good. Like, even if it was ten percent, it would still be great. Like, it it'd still work.
01:04:39
Like, oh, that's so silly. You know, she got demoralized by by hearing, you know, eight nos in a row, you know, on a on a Monday morning. And, or or not even hearing those, just not hearing back from people. I'm like, Yeah. Yeah. But then I talked to founders and they're like, dude, raising money so hard. I need to change this, change that. Can you really help me with my pitch? I'm like, how many investors did you pitch to? And they're like, We, yeah, we talked to, like, you know, these four last week. I'm, like, four.
01:05:02
And I'm, like, you know, this is a numbers game. This is a sales funnel, and you need you you were selling your equity in your business in exchange for money. And, like,
01:05:11
like, what you're doing is you're getting highly emotional and you're taking it highly personal that somebody doesn't wanna fund your business.
01:05:17
And, like, in reality, yes, you should be learning from, like, how to pitch better. And, like, you may maybe maybe in the end, you will strike out, but you don't even know that yet. You haven't hit enough people.
01:05:25
What what a lot of people realize is that, like, one to three percent conversion rate is, like, normal, which kinda means that, like, maybe you'll go o for twenty nine. And on the thirtieth one, you get a one. And that's like, boom, you know, you're now you're one for three. Or you're, you're, that's a three percent conversion rate. You're good. Yeah. Or maybe on your ninety ninth one, the tenth one, boom, one percent out of a hundred. That's good. That's why I always joke with Ben. I'm like Mormons are probably the best salespeople because convixing someone to join a religion has, like, the lowest conversion rate ever. And then you hear that, like, you could sell Salesforce, and that has a two percent conversion rate. And you're, like, piece of cake. This is this is the easiest thing ever versus convincing apparel.
01:06:02
Man, how many like, I I I don't know, like, if that's actually what you did where you tried to get people to, like, quit whatever religion they were in and join your crew. But how many people do you think who were, like, either atheist or in another team? And they just said, yeah. Cool. I'll I'll join your thing. How many people what what's the what was your percentage rate?
01:06:23
So let's see. I have Did you convert anyone?
01:06:26
Yeah. I converted,
01:06:27
low thirties.
01:06:29
I'd have to look. There's, like, thirty two people on my mission. So it was two years
01:06:33
And,
01:06:35
oh, man. How many doors do I think I knocked on in in that time? I mean, it was a couple hundred, more than a thousand.
01:06:42
It was hundreds of doors a day across to every every single day for two years. Right? So You knocked on a hundred doors a day? Easily. Easily a hundred doors a day. What country? Hold on. We're doing some public math. This deserves it. Let's say it's well, you well, yeah. While you do it, let me ask you a question. What kind of And so I was in, El Paso, Texas, if I was speaking Spanish.
01:07:02
So if you did a hundred fifty doors a day, which you're saying easily,
01:07:06
is is estimate.
01:07:08
Every single day, three hundred sixty five days, two years, You knocked on a hundred and nine thousand
01:07:14
doors. You you did a hundred and nine thousand and thirty third and you did thirty two at a hundred and nine.
01:07:20
So that's point o
01:07:22
point o two percent or point o o two percent, something like that. Some something that's like
01:07:29
Yeah. Fraction
01:07:30
fractions of a percent.
01:07:33
Dude, hot. And how about the fact that your friends were all going to these cool places in Africa or South America? And they sent you to l also. Yeah. But, I mean, you know, yeah, my brother went to Prague, my sister went to Moscow,
01:07:46
But, we had we had, what's his name? Austin from,
01:07:50
Lambda School, which is now Bloom tech. He went to Russia. He was in Russia or something like that. He said he converted zero or one. He was like, oh, because we'd ask him, what would be good? He's like, one would have been great. Yeah. For where I was.
01:08:02
That's the trade off you make is that, like, yeah, my brother and sister were in much cooler places in Eastern Europe, but like Eastern Europe is hard, man, like really hard. But I thought, like, so I guess you're dealing with, mostly Mexicans or some type of Hispanic. Yeah.
01:08:15
They're they're the most hardcore Catholic are. They they were they're willing to pass. Well, so what you gotta realize though El Paso is like, very transitory. A lot of people just got there from from Mexico. And so it's like, oh, well, I'm not really going to my church that I used to go to. Maybe I'm looking for something new. Like, my life is already changing. I'm open to, to something new.
01:08:33
Can you know Facebook has a similar feature. It's called the recently moved, and those are great people to target.
01:08:39
It's true. Good. Recently moved is an awesome group of people to target because they're changing their life.
01:08:43
Yeah. Yeah. Exactly. If you have like a weight loss thing.
01:08:46
Ben, can you give me the, like, speed version of what is the pitch? So you knock you literally physically knock on a door.
01:08:53
I open up. What happens?
01:08:55
Yeah. So, essentially, what we're taught to do,
01:08:59
is No. Just like do it.
01:09:02
I mean, in Spanish. Yeah. Do it to me. Do it to me. It it no uploading. You gotta
01:09:08
You guys gotta, you gotta bear with me. It's been, okay. So I'm I'm I'm thirty four. It's been thirteen years. You did this a hundred thousand times. You know this, like, yeah, I think you're ABC.
01:09:17
So,
01:09:19
you know, I'd say, hi. How are you? My name is Elder Wilson. This is I got my companion with me. This is Elder
01:09:25
Lopez,
01:09:27
how are you today? You know, just whatever? Hi. Good. I'm doing great. Nice to meet you. Gosh. How gosh. I'm sorry. Hold on. Let me think about it. What do you want? Okay. We'll give you a second. K. K. We'll put you into it. I can get into it, but, like, how would I first first start? That's what I'm trying to think of. How many times did people tell you to f off?
01:09:44
I couldn't begin to tell you.
01:09:46
I mean, more often than not. Do they train you or you just have to figure out how to sell. You go to
01:09:51
well, so you have three weeks of training if you're speaking English. If you're learning a language, it depends on how difficult the language is. I got six weeks of training, I think. Do you carry mace? No.
01:10:03
No weapon. No. Nothing in, like, a whistle? You have a whistle? No. I I think maybe the the the women
01:10:10
it might be up to their own discretion. Maybe they do some stuff like that. I have a friend who got stabbed using Honduras.
01:10:15
Like a good buddy of mine got stabbed on his mission.
01:10:19
I guess they could just put them up and lethal a weapon here. Yeah. I am trying to think of how, how I, you know,
01:10:27
you know, start off with just like,
01:10:31
you know, we're we're missionaries from the church of Jesus Christ, latter day saints, and you you start off by asking them questions like,
01:10:37
do you believe in god? Are are you someone who who believes in god? Yeah.
01:10:42
You know, like, what what do you believe about it? Do you go to a church? Oh, yeah, I go to a church. And so you start with kind of relating to them about their faith, and then you say, well, you know, our message is that you know, you said you believe in Jesus Christ. We also believe in Jesus Christ, from the church of Jesus Christ to latter day saints. And what we believe is that the same Christ, the same church that Christ established when he was on the earth, two thousand years ago, was lost for a period of time.
01:11:08
And, and so no one had the complete truth. But that it's been restored again that exact same church. And so that's why we're out here trying to to talk to people. If you knew that was true, that Christ's church was was back on earth, the same one that he established. Is that something that would be interesting to you?
01:11:23
Oh, my gosh. This is awesome.
01:11:25
Call. The wolf of of of
01:11:28
Yeah. The wolf of
01:11:31
provo. This is great.
01:11:33
Dude. That's fascinating, man. I feel like, by the way, you know,
01:11:38
whoever runs the budget at the, you know, the Mormon church. Me and Sam are available for consultation you need some,
01:11:44
some, you know, tips on how to brush up that, that opening script. I think maybe there those first few lines, maybe we could give you some other hooks maybe some other some other other ways in because Also, like, have you seen the trends on TikTok where it's like a baby or something, like, running away and they overlay,
01:12:00
audio that says, excuse me, ma'am. Can I talk can I talk to you about the lord? You know,
01:12:04
can I talk to you about the lord, ma'am? Have you been to church lately, ma'am? Where are you going? Can can we please talk? It's like always like funny running away.
01:12:11
You guys should pounce on that, man. Would it be valid to do your mission through TikTok? Like, if you were like, I'm gonna make amazing TikTok videos that go viral and sell spread our mission? Like, could you do that? Is that, like, or it has to be door knocking?
01:12:23
Well, no. So during COVID, a lot of
01:12:27
missions kinda went to social media, essentially.
01:12:30
Now you have to realize that, like, your mission is like a it's a rite of passage, really. Like, for two years, when I was nineteen to twenty one years old, I,
01:12:41
didn't have any contact with my family, except for I wrote them an email once a week, then I got to call home on Christmas and mother's day. That was it. So, like, completely separated from my past life,
01:12:52
like doing this extremely hard thing, And so during COVID,
01:12:57
missionaries
01:12:58
did, like, start doing, like, social media missions because they couldn't go to people's doors and talk to them, but my impression was like, that sounds like this sucks. Like, you missed out on the right of passage, like,
01:13:08
I wouldn't want to do that for two years. Like, that doesn't sound fun.
01:13:12
Just exploring yourself, losing your virginity, going to parties, converting people.
01:13:22
Saying, you're saying, man, that sounds like it sucks. I wouldn't wanna do that. And, like, when you describe, like, not seeing your family and, like, you know, having to, like, whatever you said, like, you know Don't do things. You know? Like, if you're going to wash your knees every day or whatever. Like, you want it to be hard. You want it to be like this, like, life changing difficult crazy thing that you do with your life, not like sitting behind a computer for two years. That's the difference between formants and and gentiles, like, Yeah. Exactly. There's a bunch of heat that's Dude, I spent my whole life avoiding hardship.
01:13:54
Well, I would be in the military or, like, you know, the morbid church or whatever. Like, if I if I really wanted to lean into, like, difficulty, I've I spent my life running away from difficulty. We We are not the same.
01:14:06
Oh, yeah. We are not the same. I think it's yeah. Then it it is like a big cultural thing. It's hard to explain how excited I was for this again at two years.
01:14:15
Oh my god. Well, that's why, you're, you know, are gonna be probably more successful than both of us. And happier and,
01:14:22
and happier.
01:14:23
Yeah. I have a ton of respect for anybody who does that. I also have even more respect for whoever
01:14:29
was able to convince people to do this. I think that is like one of the the greatest, you know, like,
01:14:35
greatest, like, organizations that that's been created. Like, with such a strong pull that its members would take such a, like, large, you know,
01:14:44
movement in, and, like, to to support it. Like, and they're obligated to convince ten other people to join. Yeah. I'm trying to get somebody to give me their email address for, like, two seconds. And I'm like, oh, this is so hard. Like, yeah. They have to give you ten percent of their income. They gotta give you ten percent of their income and go and recruit about fifty more people. It's the greatest thing ever. Give me two years of your life, ten percent of your income. All of your social capital and, probably something else that I don't even know about. And
01:15:09
we can't pay taxes either because we're giving it all away.
01:15:13
It's the, it's the sweetest deal in the world. It is, it is a great deal. Ten percent is cheap on, I want you to get in return.
01:15:21
Well, oh, wow. It's amazing. And you have to believe it's the greatest deal in the world. Right. I will see what it is. I think even better. Wow. Amazing.
01:15:29
I even enjoyed this And I've never seen them. I, like, I'm convinced now. You're like, do you guys want more? Oh, so let me I'll I'll tell you this.
01:15:38
I do I do I pay ten percent of of all my income. I donate a ton of time. It sucks all my time. Don't need two I gave two years. I paid for two years to be on this mission. Okay. Yeah. I give up a lot. But at the same time, like,
01:15:52
If I move anywhere,
01:15:53
I
01:15:55
show up at a new place, I called local congregation, a bunch of dudes come help me unpack my boxes and move in, I go to church, I immediately have, like, a dozen friends. People invite me over to dinner for the first few nights that I'm in this new city.
01:16:08
If I
01:16:10
if I need a job, there's someone, you know, dedicated in the congregation who will help me find a job. If I'm ever, like, down on my luck and I need food,
01:16:17
the Church of Jewish lighter Sam will provide me the food, make sure I don't go hungry. Like,
01:16:21
you just described being a famous podcaster also, by the way.
01:16:26
Sam just Sam went on a road trip last year, and was just like, hey. Who wants me to drive their car? And people were like, here, here, here's the keys. And he's like, hey,
01:16:34
anybody here's wife on a cook me dinner and, you know, give me a massage. People are like, honey. Honey, it's Sam's in town.
01:16:41
Maybe Maybe I am Mormon after all. Exactly.
01:16:47
I mean, I I look like it. Maybe I am Mormon. Maybe I should do a DNA test. Jokes aside, and also I don't wanna have the wrath of god if he does exist against me. So, you know,
01:16:57
I think it is pretty awesome. And also, like, think people study like what makes people happy in the end. I think the biggest one is is,
01:17:04
like,
01:17:07
quality time spent with people you care about, which, like, is a combination of, like, family,
01:17:12
friends, communities, spiritual community, all that stuff. And so what you're describing is basically, like That sounds awesome. Meaningful relationships with people who, like, you know, have, like, kind of an unconditional
01:17:23
support of each other, which is great. And something that everybody would sign up for,
01:17:27
you know,
01:17:28
depending on, you know, with the situation, the cost. I do think believer, believers in religion live longer than non believers. And I also think they're happier.
01:17:36
I I was curious about that. But Sean, that was are they gonna have a succinct, pitch for for why it's a great, then we need to send you on a mission.
01:17:43
Elan Orie. I would love to go knock on a I would love to go knock on a hundred door. I really wanna just do daughter of sales just to see if I could do it and how it would work. The the pitch needs to be excuse me, man. Do you know what the average life expectancy of an atheist is?
01:17:56
Now what if I were to tell you that Mormon believers, it's this. Would that interest you? Right. We I don't know if if
01:18:03
if the church would go for this, but if they would, we should do a YouTube series where, like, we send
01:18:08
Sean with a couple missionaries
01:18:10
I could hook you up with in the Bay Area, and just go knock on, like, one hundred or two hundred doors with them and, like, see what it's like, offer your thoughts, and then, like, give them some observations and tips from,
01:18:22
Well, I would like to just go sell my own fake religion and just see I don't know where you could do that. Like, how how well I could do?
01:18:29
Because, you know, I need a I need that kind of fresh slate. I'm more of an entrepreneur, not an entrepreneur, if you know what I mean. So
01:18:36
I gotta create something from scratch here. And, keep all those tax benefits to myself as well. I've actually considered this many times about creating my own religion.
01:18:45
Because I do have my own philosophy, my own belief system. I do share it with others. And,
01:18:50
and, it's a lifehopper dance. I don't like taxes. And I think that it's fantastic to, to own a religion or to, you're gonna own a church of a religion. And you're Indian. So you know You you can be a guru. Like, people expect that. You know?
01:19:02
I know. I mean, when I had the longer hair, I was much better suited for this. You know, if I, like, Sam, what would be your opening line? Like, what where what direction would you take it? Like, he was like, hi, I'm Ben. Do you have a moment
01:19:12
to talk about? I would have said exactly. I would say, excuse me, ma'am, I know this so strange, but I gotta ask you a quick question. What would you say if I told you that the average life expectancy of an atheist was seventy two, but the average life expectancy of a
01:19:23
Mormon eighty four, which you wanna know why.
01:19:26
And I think they would say
01:19:28
yeah. I guess. Well, as you see, it's Do you wanna see your grandkids someday? Yeah. Like, well, because when you believe in religion, it means this this this and this. And it just so happens, our religion, but I I would tell them on that. Well, that's why it was good that he he started with do you believe in god? Right. Because Yeah. Get the losers out of the way. Well, no. Well, you gotta separate. Is it? Are you talking to an atheist? Are you talking to somebody of another religion? Cause you can't you gotta know which way you're going there. The other way is it, you know, you do the thing where you're like,
01:19:54
you know,
01:19:56
hey,
01:19:57
you know, I was just at your neighbor's house and I thought I would pop by.
01:20:01
Just so you're like I hate when I get home. I'm in the neighborhood. I would say which neighborhood. Yeah. I was at the Johnson's across the street. And,
01:20:09
you know, I thought I'd stop by because,
01:20:12
blah, blah, blah, or, like, you know, I I really just wanted to to chat with you for a minute. Do you do you believe in god
01:20:18
Alright. You know, maybe go with something that's like,
01:20:22
I was just wondering, have you seen this video?
01:20:25
Hold up my phone TikTok of the baby, be chased away. You know, like, I was just trying to, like, you know, stun them into not not, like, automatically rejecting me. Right? Like, this is, like, I get some curiosity,
01:20:36
which would be something like,
01:20:38
you know, I'm going around labor. I'm just asking, you know, do you go to church, regularly?
01:20:42
And they're like, oh, yeah. Right.
01:20:44
Awesome. Would you say you believe in god?
01:20:47
Yeah. I do believe in god.
01:20:49
Do, you know, where'd that start? Was that from your parents?
01:20:53
Yeah. My mom was super religious. My mom too. And then I, like, you know, trying to do something like that. That's off the top of my head how I would try to, like, you know, build rapport quickly as I get them to tie, you know Dick to podcast.
01:21:05
Dick to podcast. Hey. Give me give me a hundred thousand reps at this. I think I'd be pretty good by the end. Yeah. Better than Ben and having to think about it. Yeah. Ben's response made me think he might he might not have gone on that mission after all. Hey, Sean. I thirty two converts. You've got zero so far. So you gotta get on my level.
01:21:22
I just don't know how you forgot the script you sent a hundred thousand times. That sounds a little suspicious. Over a decades a long time, Sean. A decades a long time.
01:21:30
Alright. I gotta go bathroom. I'll talk to you all a little bit. Yep.
00:00 01:21:51