00:09
Think,
00:10
at this point, Nick Gray. Yes. We're ready for questions. Alright. So what we're gonna do is we're gonna
00:16
do a little Q&A, and we'll riff on some of that stuff. Fantastic. Let's see. Please can I have house lights? And I would like to see hands up for questions. For the panelists. I see one here in the center. I see one over here. Thank you, guys. I'm gonna ask you to raise your hands again, and we're gonna try to go through these fast. Please say who your question is for. My question is for Sam.
00:36
Where do you think podcasting will be in ten years? Positive or negative?
00:44
Questions stress you out. What man's role in the universe? I don't know. Like, you wanna have some light discussion. Where
00:50
will podcasting be?
00:52
So when it was Shaan's idea to start our podcast, he came to me and he's like, I've got this finished episode, will The Hustle publish it and be our publisher?
01:01
And the original version of MFM was not what it is now. It was him interviewing people, and it was still good. And then one day, someone didn't show up to the studio time that we had already paid for. He's like, oh, just come in and do the thing that we do, and and that's kinda how it came to be. And by the way, you know that story's not true. Right?
01:20
No. That's not actually how it came about. I did not know that.
01:23
I heard you tell this. I'm like, is he telling us because things
01:26
I thought a guest bailed. No. I told you that. What happened was
01:30
It's a good time to come clean, right?
01:32
In front of us and our five hundred closest friends.
01:35
What happened was The Hustle wasn't promoting the podcast enough. And I was like, how do I get them to promote it? Maybe I could tell them what's in it for them. Maybe I could make better content, or maybe I could just invite Sam on the podcast and he will, for sure, make them promote it. And so you guys are launching Trends. And I was like, hey, come on, and let's just bullshit about upcoming trends and startups. I was like, they have to promote that episode because it's like, that's their thing.
02:00
And I was like, let me do that every Friday and then that became the pod.
02:05
They call this the Prestige.
02:07
Yeah. Yeah. You honey potted me at work.
02:11
My point being when we got into this, I thought it was a I thought podcasts were stupid. I was like, oh, it's played out. There's too much. And what I've learned, I'm not gonna entirely answer your question because the answer is I don't know. But I'm gonna try and get around to it. What I've learned
02:26
is I think it's the most powerful medium that we've ever come across. So, like, because when you're in this is it sounds weird, but when you're in someone's ear, it's like literally the headphones matter. When you're in someone's ear for, like, forty or fifty minutes per session, like, three times a week, It's insane how what people learn about you. It's way better than, like, an eight minute, YouTube video. So where do I think? You I don't know, Andrew, where do you think he's gotta go? Right. So Andrew owns a a podcasting company. Own a company called Supercast,
02:52
and we help, like, Huberman and other people monetize their podcast. And I was talking to the guy who runs it, actually yesterday, weirdly. And he said that podcasting, there's sixty two percent penetration in the United States. So, like, sixty two percent of people are aware but there's only two billion dollars
03:10
in the market. So I'm advertising
03:12
advertising dollars and stuff. You think about like FM radio and how big that market is, I would just look at FM radio and be like, okay, how big is that? And if every podcast was monetized like FM radio, it's probably that big. So it can probably like twenty x, fifty x, hundred x, I don't know. Would you agree that podcasting is the hardest medium to grow?
03:32
Yeah. For sure. I think that it has the benefit of what you said that people become really loyal very quickly, but
03:39
it's the hardest to grow. So you can go on TikTok, and you'll get a bunch of followers. But if you said, hey, we're doing a live show in Austin, you're not gonna get anybody to show up. In fact, there's funny TikToks of these TikTokers doing meet and greets that no one shows up to because they thought if I have a hundred thousand followers, for sure, people are gonna show up. And so, you know, the the trust is what matters, not how many fans Well, also, I'd say it's I'd argue it's the best medium to have subscribers on because someone will see it in their app and there's no algorithm that's gonna in your way, whereas on YouTube or something,
04:09
yeah, you've got the same monetization opportunities of doing events and, you know, promotions and ads and all the other stuff, but It's so easy for the Algo Algo just to go away from you and you forgot about the person. The problem with it is unlike blog articles and things like that. You can't fake it. I can fake a blog article and get you to click on it.
04:27
It's podcasting is very hard for that reason, and I always, like, joke, but I'm like the best way to circumvent someone's bullshit detector is to not bullshit. And it's like the best way to, like, get successful in podcasting is to be talented. Or, like, be really good. And that's super hard because you don't actually have to be good at a bunch of, like, blogging and even newsletter writing, you should have to be pretty good, but you can kinda be pretty bad and still succeed. Podcasting is a lot more challenging. Who else? Hey. This question is for,
04:52
Sean and Sam.
04:54
I'm building,
04:55
website called ask the pod dot com. It's meant to be AI companion for podcasts. So you can listen to the episode and go back ask questions. What are the books mentioned? What are the links mentioned?
05:07
So is it okay to add my first million on the card?
05:10
The pitches are litters. Your moment. Yes.
05:14
Thanks question.
05:15
Who's got a question? I wanna see one from over here. Hand up, pass the mic down, please. Hey, guys. Thanks so much. Love the podcast. My questions for Sam. I'm I'm a copywriter, and I'm just wondering what your number one tip is for getting better at writing persuasively and specifically copy.
05:29
These are some boring questions, guys.
05:35
So copying
05:37
word for word, other people's work. So what I like to do is I print out, like, whether it's a movie script or a great, like, blog article or a really good piece of copy that I like, and I copy it word for word. And it's almost like learning music. You like play other people's music and you like see the texture of what makes greatness and then you like steal from a bunch of different places and make your own that's what I like to do. Spend six months doing that one hour every day. You'll get pretty good. Awesome. Thanks.
06:04
Should we get people to line up maybe? Just so that there's no delay? Sure. Yep. I'm open to that. If you have a question, which we would love to hear questions, come and meet me on this side of the state here.
06:16
Where have you been on my life, man? Merling.
06:25
You're one joke away from getting this next seat on the on the stage here. So, I mean, he said I love the podcast. I hate the podcast. My fault, but,
06:32
You hate podcasts?
06:35
You hate the podcast? No, sarcasm.
06:41
Can we vote?
06:44
Hey, excellent question. Come on up. The next one is Austin.
06:48
Alright. This this question's for Andrew. What have you learned,
06:51
the commonalities of the bottom twenty percent of investments that you've had? Versus the top twenty percent. What differentiates the bottom twenty percent, top twenty percent? The thing is that I do. The big the biggest mistake I would say over and over and over again is when I bet on the business, not the jockey. Right? So I get really excited about the business and the business model and I go Oh my god. This is a great idea. If I ran this or someone like me ran this, this would be amazing. Even if I don't believe in the entrepreneur, and I've realized that betting on the entrepreneur is a hundred percent of the game, right? Because they'll figure it out. But don't you wanna have a business that any idiot can run?
07:26
Oh, yeah. For sure. But I'm saying like the ones where I've lost. I actually haven't lost that much money in businesses where I'm buying the whole thing. Almost all of those work. It's the ones where I'm doing venture or I'm betting on something or I'm trying to start a business. That's where I lose all my money.
07:42
Excellent. Next question. Hi, Massey.
07:45
So I wanted to ask, how do you feel about community building? Obviously, it's become really big for creators. How do you see it in the pod extra on is sort of that async communication with your fandom and and building those super fans.
07:56
Yeah. I think for podcasts, you don't really wanna build a community as such. You wanna build a cult. So so, basically, you're like, what is it that we believe that not everybody believes
08:07
And let's put that on blast, and then a bunch of other people who believe that too are gonna be like, finally, someone said it. Or, like, finally, they they do things the way I do things. Like, For most of you here, I I would bet. Like, hands up if you consider yourself, like, I'm a real fan. Like, I truly love the pod. I feel like you guys are doing the pod, I could be sitting there right with you guys kinda bullshitting.
08:28
I bet, like, leave your hands up for a second.
08:32
Put your, leave your hand up if the following statement is true. It's not that you learned that much from
08:38
us, But it's kind of like you feel like you're hanging out with us that we are like you and that if we just happen to have met, we would have been friends.
08:47
So, like, most people leave their hand up. Right? I kinda confuse them.
08:52
But it's that's kind of what you go for. I think most people when they do content, they're trying to be inform heavily informational.
08:58
And they think they're talking down to people that think they're they're educating them and whatnot. We do is we just talk about stuff we're interested in that we think. And then it just happens to attract a bunch of other people who think the way we do. And that's kinda like more like a cult than it is a community of people where we all gather round and serve each other.
09:14
Human is a great example of that where, like, we were just talking about this at that stage actually. He does these two hour
09:21
crazy podcasts on, like, weird, nerdy science stuff, but he makes these subtle little comments about his dog and he seems like a real sweetie and all these things. And people connect with him, and he's handsome. What does he look like shirtless?
09:33
Ridiculous.
09:35
Redi. Okay. So, Mike, me Huberman invited me over to his house, and he goes, let's do a sauna in punch. I've never met him before. And I was traveling with my girlfriend, and I was like, oh, like Zoe, do you wanna come with me? And we'll go to humans. She didn't know who he is. And she's like, no, I'm good. And we get there. He takes his shirt off, and he's just shredded. Like, you could, like, shred cheese on his chest, eight pack,
09:57
bulging arms, tattoos, and I'm there, and I'm just like folding myself into a little ball. And I was like, thank god. I didn't bring her.
10:11
See, most CRMs are a cobbled together mess. HubSpot is easy to adopt and actually looks gorgeous. Think I love our new CRM. Our software is the best. HubSpot,
10:24
We'll do, two or three more. Yeah. Alright. Next question.
10:27
Hey, guys.
10:29
My question is what can partners if founders do to support them on their journey. I see that some of your wives are here. Just wondering. Yeah. Let's hand the mic to them. Let's see what they have to say.
10:39
We, don't do it.
10:45
Everyone, we've gotten the request to where people like, bring your wives on and we're like, no. We're not doing that. This is the one thing I have. Don't give it to her.
10:57
My,
11:00
I I've done a good job of partnering in business and in relationships with people who are very emotionally stable
11:07
because I am not. And that and that has been awesome. And so, basically,
11:13
like, there's been many, many, many times where I'm laying on the floor. And I say,
11:18
fuck this. I'm out. This sucks. I'm bailing. I'm gonna quit. And she'll just, like, sit there and be like, okay. Okay. And then just, like,
11:26
not really reply other than, like,
11:28
alright. You done now? And then And and that has been, like, pretty wonderful to have someone who's, like, emotionally stable to balance out someone who's pretty neurotic.
11:38
For me, I remember when we were gonna, like, I always say, oh, we sold Bebo as if it was, like, this easy thing that was for sure gonna happen. What actually happened was the business wasn't really going the way I wanted.
11:50
And I was like, I gotta just do something else. So I said, I'm gonna try my best to sell this business. But if it doesn't sell,
11:56
She's gonna shut it down. I don't know what I'm gonna do next. We're gonna just I'll figure something else. And I just gotta change it up. And I went to my wife, Sonya, who's right here. And I I said, I'm thinking about doing this. We were pregnant pregnant with our first, and it's like, hey, how do you feel about me either selling this or more likely? It's just not gonna work out. And We get zero. We have no job. No health insurance.
12:17
And, like, I don't know what I'm gonna do next, but I just kinda failed for five years straight. So that's the track record I got going here. And she was like, let's go for it. Like, no hesitation was just like, I believe in you.
12:28
Let's do this.
12:29
Like, no, the kind of like go the go for it go for the upside and not worrying about what happens if things go wrong. That really helped me because I was like, oh, cool. Like, even if we strike out, I don't have to I already beat myself up. I'm not gonna get beat up more if things don't go well. And I don't have to keep hedging. It's like She's like we're now muttering, like, Broke ass, motherfucking.
12:52
See it.
12:54
So I would say I would say there's three things. So number one empathy,
12:59
but empathy without understanding
13:01
is useless.
13:02
So like in previous relationships, it would be like, oh my god, you know, This person at work has given me so much trouble and the reason is that they want stock options and that means this or whatever. And the previous partners would glaze over and they'd go, oh, babe, that's so hard, but it was like hollow. Right? There's no understanding. And so What I found really works is actually not like going into business and like obsessing over it, but just making a bit of an effort to understand the actual problem. And, like, you know, for example, like, my girlfriend will listen to my first million, or my girlfriend will read it. You mean,
13:36
our girlfriend.
13:37
Our girlfriend. No. Their girlfriend. Exactly.
13:40
Or so she'll make a bit of effort.
13:43
And then what was my third thing? Shit. Brain fart.
13:47
I'll remember it later. I'll take
13:48
Great. So for those that are in the line, I'm gonna walk down. You're very quickly going to say your question. I'll try to do five or ten real quick. They will not be answering them, but they may give an answer later. First up, What was the reasoning behind going public, taking tiny public and what was the biggest lesson learned? Excellent. Next question. Question for Andrew. I was curious about your follow-up to your kind of personal episodes about your dip emotionally and what that's been in the last like twelve months, for instance. Awesome. A few more. Andrew, how did you start and grow your agency business? Excellent. Thanks. Yeah. For the panel, build a few businesses that did millions. Now I found myself complacent lacking purpose. Like Yeah. Just like to know your answer to that.
14:29
Alright. Next one. Without turning it into Billy of the week, Andrew's impressions on meeting my boss's boss's boss's boss, Michael Dell, this week. The stuff that you didn't put on Twitter already.
14:42
Yep. We're gonna pause. For those of you that are standing waiting for questions, take a seat, and we'll do another round of Q and A soon. Thank you guys. The first one was going public and why. And I would say that Going public is
14:53
if you're an investor,
14:54
it represents the greatest opportunity. Right? You can raise capital at a great valuation
14:59
You can buy it back when it's cheap. You can use your equity to buy businesses. Those are just kinda boring business reasons. To be honest, the reason kind of relates to my dip. So over the last like two or three years, I went through a bit of a funk,
15:12
and it came from this feeling of like,
15:16
I don't know why I'm making more money. I don't have a thing. Right? So when I started,
15:22
it was because I was like, okay, wanna wake up whenever I want, and I don't wanna have a job. And then it was like, okay, I wanna have a suite house and a car. And then it was like, okay, I got a suite house and a car. Now I wanna pay off my parents' mortgage. And then after that, and then it was like, okay, I want enough money that I can be fine and stop working. But after that point which I reached seven or eight years ago.
15:44
I just didn't know what to do with it, and I tried all these different things. You know, I would go in like, you know, buy wine and fancy cars and go on fancy vacations and all these things, and nothing really made me happy. And so over the last couple of years, I've been trying to figure that out. And I tweeted about this earlier and I I mentioned this, but I've been really admiring people that do two things. One is they use money
16:07
to live life in a very interesting and creative way. So Nick is a great example of that. Nick's a multi millionaire. He exited his business. He's done very, very well. And he just has an investment portfolio on autopilot,
16:20
invested in Tesla really early on, and now he just focuses on meeting interesting people. So that's one piece and I've done a lot of that. Just meeting interesting people. And then two is figuring out how to give it away and actually impact my community. So like I did that local journalism thing I think you guys know about and going public
16:36
in Canada, it allows me to actually give my shares to my foundation. So I can actually do that. So it enables that. Andrew did the biggest flex on us when we saw him for dinner the other night. We're like, oh, what have you been doing? And then he goes, philanthropy,
16:48
They were like, oh, okay. Okay, big guy. And and then he didn't pay for dinner.
16:57
Dedicate, donate to the Sam and Sean Foundation. Yeah.
17:01
The five hundred dollar dinner.
17:04
And the other question was about Michael Dell. You met Michael Dell this weekend? Yeah. Michael Dell,
17:10
he was so
17:11
Okay. So like Michael Dell is like
17:14
what you hope capitalism is. Right? Like I met him and he was the nicest
17:19
most down to earth engaged, pleasant guy. And I've spent a lot of rich people. I've met billionaires, multi billionaires,
17:26
he's worth fifty. So he's worth like ten x, any of the other people, and he was just really genuine and nice. And I asked him, like, okay, what are your vices? Like, How are you not like you you have like a super pack? Like some weird libertarian island where you like hunt and kill people. Are you building like penis rockets to Mars? Like, what are you doing? And he just goes, no, I got a couple nice houses.
17:50
I've got a jet I just like to work and build my business, and I give it all away to my foundation. And I was like, okay, that's pretty cool. He's like the human version of a Dell computer. Yeah. It's like, the big it totally.
18:03
Totally. But it like a nice a nice computer that works well for you.
00:00 18:28