57:40
Yeah. I well, I mean, the Q4 is, like, for Native, it was actually probably one of the worst quarters in part because, like, dear you tend to wear more deodorant in the summer when it's hotter out. As opposed to the winter when it's cold out. And, you know, some people give deodorant as gifts. In fact, a lot of people do a lot more than I suspected. But, like, you know, if I gave you a deodorant as a gift, I think you'd be like, well, This is nice, but, like, okay, and this is, like, a pretty mediocre gift. I mean, if I give you a package of Manscape, it'd be a very different product, like, you know, it's obviously a higher price point and a great, like,
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