00:00

What does Nate Diaz say? One of our favorite fighters, he goes Stay ready so I don't have to get ready. Bakers, Warriors are always ready to roll. Right. I'm a ninja.

What does Nate Diaz say? One of our favorite fighters, he goes Stay ready so I don't have to get ready. Bakers, Warriors are always ready to roll. Right. I'm a ninja.

00:10

Didn't just don't warm up.

Didn't just don't warm up.

00:22

Alright. We're live. Sean, and to the listener.

Alright. We're live. Sean, and to the listener.

00:25

At the end of the this next ten minutes little opener I have for you, I'm gonna need you to make a promise to me. And I need the listener to do the same to themselves.

At the end of the this next ten minutes little opener I have for you, I'm gonna need you to make a promise to me. And I need the listener to do the same to themselves.

00:34

Now before I get to that promise, let me tell you a little story.

Now before I get to that promise, let me tell you a little story.

00:38

So

So

00:39

there's this guy named Marcus Elliot, I read about him in this wonderful book called The Comfort Crisis. And Marcus Elliott is an interesting guy. You can Google him. He's like this ripped

there's this guy named Marcus Elliot, I read about him in this wonderful book called The Comfort Crisis. And Marcus Elliott is an interesting guy. You can Google him. He's like this ripped

00:49

older guy now. He's a doctor, whatever. But his story is that he got his m d from Harvard, and he thinks he's gonna go down this route of being a doctor. But he kinda hates it. He's not really into it. And so he goes into sports,

older guy now. He's a doctor, whatever. But his story is that he got his m d from Harvard, and he thinks he's gonna go down this route of being a doctor. But he kinda hates it. He's not really into it. And so he goes into sports,

01:02

a world, you know, a lot more than I, than I do. And he decides to work for the patriots. And the patriots had an issue where they had something like twenty one hamstring poles per year. And they're like, dude, our guys keep getting hurt or it's losing us millions of dollars us out. So doctor Elliott helps them out, and they reduce their hamstring pulls by,

a world, you know, a lot more than I, than I do. And he decides to work for the patriots. And the patriots had an issue where they had something like twenty one hamstring poles per year. And they're like, dude, our guys keep getting hurt or it's losing us millions of dollars us out. So doctor Elliott helps them out, and they reduce their hamstring pulls by,

01:20

to to only three per year.

to to only three per year.

01:22

The MOB sees this, and they're like, hey, You're the man. Come and do that for us. He works for the, major league baseball, and he helps reduce injuries significantly.

The MOB sees this, and they're like, hey, You're the man. Come and do that for us. He works for the, major league baseball, and he helps reduce injuries significantly.

01:30

Eventually, he opens up his own facility where athlete all types of athlete, basically, most NBA players, a lot of baseball players, they go. And he's got this beautiful facility

Eventually, he opens up his own facility where athlete all types of athlete, basically, most NBA players, a lot of baseball players, they go. And he's got this beautiful facility

01:39

where they do, like, three d analytics, and they look at your body and they're like, you have a weakness here. You have a strength here. Let's capitalize on this. We need to fix this. Otherwise, you're gonna get hurt. And so Lebron, all these guys go to him. And so The picture I'm trying to pin here, super

where they do, like, three d analytics, and they look at your body and they're like, you have a weakness here. You have a strength here. Let's capitalize on this. We need to fix this. Otherwise, you're gonna get hurt. And so Lebron, all these guys go to him. And so The picture I'm trying to pin here, super

01:53

data driven, scientific guy. He's all about the numbers, whatever.

data driven, scientific guy. He's all about the numbers, whatever.

01:57

However,

However,

01:58

There's this one thing that I read about him that didn't exactly fit with what he talked about, and it got me super invigorated. And this is where the promise that, I'm gonna need from you in about five minutes comes into play. So there's this thing called massoji.

There's this one thing that I read about him that didn't exactly fit with what he talked about, and it got me super invigorated. And this is where the promise that, I'm gonna need from you in about five minutes comes into play. So there's this thing called massoji.

02:13

You've never heard of massoji. Have you? I think I've been called one, a misogynist or something. Is that, you know, something else? Alright. Close.

You've never heard of massoji. Have you? I think I've been called one, a misogynist or something. Is that, you know, something else? Alright. Close.

02:20

Alright. So Masogi is this. It stems from this Japanese myth. So, basically, there's this story in Japanese mythology of this guy who goes into the underworld to save his wife, and it's this hard tumultuous

Alright. So Masogi is this. It stems from this Japanese myth. So, basically, there's this story in Japanese mythology of this guy who goes into the underworld to save his wife, and it's this hard tumultuous

02:32

physical journey. When he gets done and saves his wife, he comes back to this waterfall and he cleanses himself. And that's, like, I'm cleansing myself of this journey. I just went through. I'm now a new man ever.

physical journey. When he gets done and saves his wife, he comes back to this waterfall and he cleanses himself. And that's, like, I'm cleansing myself of this journey. I just went through. I'm now a new man ever.

02:43

Well, a lot of people, including one of your favorites, one of my favorites, Jesse Itzler,

Well, a lot of people, including one of your favorites, one of my favorites, Jesse Itzler,

02:47

has kinda taken this term or this myth

has kinda taken this term or this myth

02:50

of Masogi. And they've kinda changed it to this thing where it means a huge physical challenge. Basically, something that you need to do one day out of the year, but it takes three hundred sixty four days out of the year in order to prepare and get ready for it. And it changes the rest of your your year because of how challenging and

of Masogi. And they've kinda changed it to this thing where it means a huge physical challenge. Basically, something that you need to do one day out of the year, but it takes three hundred sixty four days out of the year in order to prepare and get ready for it. And it changes the rest of your your year because of how challenging and

03:07

you you're you're preparing for it. Jesse calls it kinda like his one it's like his one big annual mission or challenge or adventure that he's gonna go on, right, the his Missogi so clear, but so g. You know? I've been calling it massoji, but it's one of those words that you read, you don't say. Easter. Yeah. Yeah. This is why it's a myth. It's rarely discuss had only read about. And so I'm not exactly sure. But Marcus gets into this where,

you you're you're preparing for it. Jesse calls it kinda like his one it's like his one big annual mission or challenge or adventure that he's gonna go on, right, the his Missogi so clear, but so g. You know? I've been calling it massoji, but it's one of those words that you read, you don't say. Easter. Yeah. Yeah. This is why it's a myth. It's rarely discuss had only read about. And so I'm not exactly sure. But Marcus gets into this where,

03:31

this doctor that I'm referring to, he gets super into this and he's like, we have to have our guys do this. And so he starts doing these massojis. So he'll do one where he'll, like, drive to the mountains and just the highest peak that he sees. He's just, like, By the end of the day, I'm reaching the top, and I'm coming back down no matter what. And he starts having his athletes do it. And one athlete, in particular, who gets super into this, is Kyle Corver.

this doctor that I'm referring to, he gets super into this and he's like, we have to have our guys do this. And so he starts doing these massojis. So he'll do one where he'll, like, drive to the mountains and just the highest peak that he sees. He's just, like, By the end of the day, I'm reaching the top, and I'm coming back down no matter what. And he starts having his athletes do it. And one athlete, in particular, who gets super into this, is Kyle Corver.

03:53

This is where you come in. I don't know too much about Kyle Corver, but he's a great three point shooter. I think I look at those. Shooters in the NBA. Yeah. Yeah. I know nothing about him other than I know that he's he's into this. And, basically, Kyle Korra kinda becomes, like, a doctor Elliott disciple, and they do crazy things. So here's one of the things that they do.

This is where you come in. I don't know too much about Kyle Corver, but he's a great three point shooter. I think I look at those. Shooters in the NBA. Yeah. Yeah. I know nothing about him other than I know that he's he's into this. And, basically, Kyle Korra kinda becomes, like, a doctor Elliott disciple, and they do crazy things. So here's one of the things that they do.

04:11

They carry an eighty pound rock

They carry an eighty pound rock

04:13

underwater

underwater

04:14

for three miles. So, basically, they're out in the Santa Barbara, the ocean off of Santa Barbara, and they

for three miles. So, basically, they're out in the Santa Barbara, the ocean off of Santa Barbara, and they

04:20

grab, there's this rock at the bottom of the ocean. They gotta swim, like, ten feet down. They gotta grab it. They can only carry it for, like, ten seconds. They drop it. They come up for air. And they do that for ten hours until they complete five thousand meters. So three point one miles.

grab, there's this rock at the bottom of the ocean. They gotta swim, like, ten feet down. They gotta grab it. They can only carry it for, like, ten seconds. They drop it. They come up for air. And they do that for ten hours until they complete five thousand meters. So three point one miles.

04:32

It's insane. Another thing they do is they're apparently in Santa Barbara, there's, like, island twenty five miles away. And they're like, today, he Doctor Elliot just calls CalCO. He goes, look, get ready, clear schedule. Today, we're so you day, bitch. Musover you day, bitch. Yeah.

It's insane. Another thing they do is they're apparently in Santa Barbara, there's, like, island twenty five miles away. And they're like, today, he Doctor Elliot just calls CalCO. He goes, look, get ready, clear schedule. Today, we're so you day, bitch. Musover you day, bitch. Yeah.

04:46

Today, we are paddle boarding to this island, and it takes them fifteen hours to do it. And it's like a and it's like a thing where they're bleeding and they're like, this just sucks. It makes you wanna quit. But

Today, we are paddle boarding to this island, and it takes them fifteen hours to do it. And it's like a and it's like a thing where they're bleeding and they're like, this just sucks. It makes you wanna quit. But

04:57

the point of all this is to help you live life so you're not sleep sleep walking through life. These types of challenges

the point of all this is to help you live life so you're not sleep sleep walking through life. These types of challenges

05:04

They make you appreciate life. They make you be a little bit disciplined. They make you be,

They make you appreciate life. They make you be a little bit disciplined. They make you be,

05:09

purposeful. And doctor Elliott, he's got two rules for these challenges.

purposeful. And doctor Elliott, he's got two rules for these challenges.

05:13

Rule number one,

Rule number one,

05:14

you can only have a fifty percent chance of actually completing the challenge. And there's many examples of where he has done a challenge where he's failed. The second thing, this is a really easy rule. Don't die. That's the second rule. Besides that,

you can only have a fifty percent chance of actually completing the challenge. And there's many examples of where he has done a challenge where he's failed. The second thing, this is a really easy rule. Don't die. That's the second rule. Besides that,

05:28

there are no rules. And so, Here's where it gets to my challenge to you. You've been talking about

there are no rules. And so, Here's where it gets to my challenge to you. You've been talking about

05:35

getting abs for, like, the last, like, three months. And you're doing great. You look great. I I've been inspired by this because I see the YouTube Tom YouTube comments. Every freaking comment is about how great you look.

getting abs for, like, the last, like, three months. And you're doing great. You look great. I I've been inspired by this because I see the YouTube Tom YouTube comments. Every freaking comment is about how great you look.

05:46

I think you need, and so do our listeners, you need a misogi. I why does he list them somewhere? You said he's been doing this for years? What are, like, I need some I need, you know, I need some options because,

I think you need, and so do our listeners, you need a misogi. I why does he list them somewhere? You said he's been doing this for years? What are, like, I need some I need, you know, I need some options because,

05:55

would have never thought of carrying a rock underwater, eighty pound rock underwater for three miles. That's, you know, it's hard to even brainstorm. Does he have good ones? Yeah. So

would have never thought of carrying a rock underwater, eighty pound rock underwater for three miles. That's, you know, it's hard to even brainstorm. Does he have good ones? Yeah. So

06:03

they they can be fairly random. And so he actually chooses to not train a lot for them. But in your case, it could be like,

they they can be fairly random. And so he actually chooses to not train a lot for them. But in your case, it could be like,

06:10

Today, I'm gonna walk thirty miles. Or today, I'm gonna walk twenty miles. And you actually don't a lot of times, you don't wanna plan for it too much because then that gives you too much of an edge actually get it done. Or it could be, like, I'm going to in your case, it could be I'm gonna carry

Today, I'm gonna walk thirty miles. Or today, I'm gonna walk twenty miles. And you actually don't a lot of times, you don't wanna plan for it too much because then that gives you too much of an edge actually get it done. Or it could be, like, I'm going to in your case, it could be I'm gonna carry

06:25

two forty five pound kettle bells for ten miles. And that will take you probably

two forty five pound kettle bells for ten miles. And that will take you probably

06:31

twelve hours. Something like that, like a crazy challenge, or, you're gonna ride your bike from LA to San Francisco.

twelve hours. Something like that, like a crazy challenge, or, you're gonna ride your bike from LA to San Francisco.

06:38

Just like a a crazy challenge like that, that is only a fifty percent chance of completing it. And so I need you to have one of those.

Just like a a crazy challenge like that, that is only a fifty percent chance of completing it. And so I need you to have one of those.

06:46

What about you, where? What's yours? I've picked one. So this this this August, I'm doing a fifty mile running race. And I'm gonna try and run that race at ten minute per mile pace, which is really challenging for me. And the most challenging part is I don't even know if I'm gonna be able to finish this, but because I was able to get hurt. I think, like, there's a good chance I get hurt just training for it. But I want you to pick one. Let me tell you why I like this. Let me tell you why I like this. Number one, anything that's, like, there's this Japanese word that we don't have.

What about you, where? What's yours? I've picked one. So this this this August, I'm doing a fifty mile running race. And I'm gonna try and run that race at ten minute per mile pace, which is really challenging for me. And the most challenging part is I don't even know if I'm gonna be able to finish this, but because I was able to get hurt. I think, like, there's a good chance I get hurt just training for it. But I want you to pick one. Let me tell you why I like this. Let me tell you why I like this. Number one, anything that's, like, there's this Japanese word that we don't have.

07:17

I always love the end of those sentences. Let's just that's the first thing. The first company I ever started was called Sabi, Sabi Sushi, and Sabi is this word that that Japanese have for basically finding, beauty in the imperfection of things.

I always love the end of those sentences. Let's just that's the first thing. The first company I ever started was called Sabi, Sabi Sushi, and Sabi is this word that that Japanese have for basically finding, beauty in the imperfection of things.

07:30

And, like, we just don't have that word in English. And and, you know, so I like this. Anytime there's a Japanese word that we don't have the equivalent of. Second thing I like about this. I like

And, like, we just don't have that word in English. And and, you know, so I like this. Anytime there's a Japanese word that we don't have the equivalent of. Second thing I like about this. I like

07:40

the way that he did it where

the way that he did it where

07:42

it's not a thing you're training for all year that you know about. You kinda said both ways. You were like, you prepare all year, and then you do the thing. But then you also said he he would just be like,

it's not a thing you're training for all year that you know about. You kinda said both ways. You were like, you prepare all year, and then you do the thing. But then you also said he he would just be like,

07:53

f it. Today, clear the schedule.

f it. Today, clear the schedule.

07:56

We're doing a really hard thing. I found a hard thing. We're doing the really hard thing. Today is the day. It it's not about preparation. It's about guts. It's about courage. It's about being in a ready state of mind in a ready physical state all year so that whenever adventure calls, you can do it. I kinda like that a lot more. Yes. So Jesse Isler is the one who adapted it to the three hundred and sixty four days. He that was a a beautiful phrasing, I think. But it is more so

We're doing a really hard thing. I found a hard thing. We're doing the really hard thing. Today is the day. It it's not about preparation. It's about guts. It's about courage. It's about being in a ready state of mind in a ready physical state all year so that whenever adventure calls, you can do it. I kinda like that a lot more. Yes. So Jesse Isler is the one who adapted it to the three hundred and sixty four days. He that was a a beautiful phrasing, I think. But it is more so

08:20

are you ready to do this? And so you have to be ready at all times. What does an a d s? What does an a d s say? One of our favorite fighters, he goes Stay ready so I don't have to get ready. Because Warriors are always ready to roll. Right. I'm a ninja.

are you ready to do this? And so you have to be ready at all times. What does an a d s? What does an a d s say? One of our favorite fighters, he goes Stay ready so I don't have to get ready. Because Warriors are always ready to roll. Right. I'm a ninja.

08:34

You just don't warm up.

You just don't warm up.

08:38

So I do like the idea of Masogi.

So I do like the idea of Masogi.

08:40

I

I

08:41

am down to do a Masogi. I wanna kinda brainstorm what a fun one might be, or I might just go the the other way, which is to say,

am down to do a Masogi. I wanna kinda brainstorm what a fun one might be, or I might just go the the other way, which is to say,

08:48

sometime in the next, let's call it three months. I'm gonna find something. I will notice something,

sometime in the next, let's call it three months. I'm gonna find something. I will notice something,

08:53

a challenge that kinda scares me, and that's the day that I have to do it. That's the day. Cancel the podcast. Cancel the meetings. I gotta do this. And, you know, one meshogi that I think everybody could take right now. One mission.

a challenge that kinda scares me, and that's the day that I have to do it. That's the day. Cancel the podcast. Cancel the meetings. I gotta do this. And, you know, one meshogi that I think everybody could take right now. One mission.

09:06

Is to go to youtube dot com. Type in my first million and subscribe to the channel because we have crossed four hundred thousand subs, and I gotta tell you, dude, I'm at gymnastics yesterday.

Is to go to youtube dot com. Type in my first million and subscribe to the channel because we have crossed four hundred thousand subs, and I gotta tell you, dude, I'm at gymnastics yesterday.

09:16

And, you know, gymnastics is basically, like, part, kids gymnastics, part,

And, you know, gymnastics is basically, like, part, kids gymnastics, part,

09:21

like, fatherhood anonymous It's like all dads in there with their daughters usually. And,

like, fatherhood anonymous It's like all dads in there with their daughters usually. And,

09:27

we're all just, you know, taking part. So one guy, he goes.

we're all just, you know, taking part. So one guy, he goes.

09:31

Hey, were you the guy who did that? Did you talk to Tony Robbins?

Hey, were you the guy who did that? Did you talk to Tony Robbins?

09:35

I was like, no. Yeah. He's like, dude, I saw you on YouTube. And I was like, oh, yeah. That's great. Did you watch it? He's like, yeah. It was awesome. He's like, what is that? I was like, oh, I got a podcast. Next week, he comes in and he goes,

I was like, no. Yeah. He's like, dude, I saw you on YouTube. And I was like, oh, yeah. That's great. Did you watch it? He's like, yeah. It was awesome. He's like, what is that? I was like, oh, I got a podcast. Next week, he comes in and he goes,

09:45

dude, I saw three more episodes.

dude, I saw three more episodes.

09:47

Really like it. He goes, Because, you know, I'm impressed. You guys got, like, four hundred something thousand subscribers.

Really like it. He goes, Because, you know, I'm impressed. You guys got, like, four hundred something thousand subscribers.

09:53

But also, I feel like you should have a million. I was like, wow, audacity

But also, I feel like you should have a million. I was like, wow, audacity

09:59

to just tell me how many subscribers he but he said it in a complimenting way. He was like, he's like, you guys are dropping gold. He's like, that thing about the APOS problems. I love that shit, man. That was that was good. He's like, I'm surprised you don't have a million subscribers. And I was like, I'm surprised too. So to save me from future gymnastics embarrassment. Go to YouTube. Subscribe to the channel. Alright. That's a that's a great reason. Alright. I want a quick break to tell you about HubSpot and this one's easy I'm gonna show you an example of how I'm doing this at my company. When I say, I, I mean, not my team. I mean, I'm the one who actually made it. So I've got this company called Hampton. You could check it out join Hampton Hampton. Dot com. It's a community for founders. And one of the ways that we've grown is we've created these surveys, but we'll ask our members certain questions that a lot of people a lot of times people are afraid to ask. So things like what their net worth is, how their assets are allocated, all these, like, interesting questions, and then we'll put it in survey, and I went and made a landing page. So you can check it out at join hampton dot com slash wealth. You can actually see the landing page that I made And the hard part with this is with Hampton, we are appealing to a sort of a a higher end customer, sort of like like a Louis Vuitton or a Ferrari. So I needed the landing page look a very particular way. HubSpot has templates. That's what we use. We just change the colors a little bit to match our brand very easy. They have this drag and drop version of their landing page builder, and it's super simple. I'm not technical, and I'm the one who actually made it. And once it's made, I then shared it on social media, and we have thousands of people see it and thousands of people who gave us their information, and I can then see over the next handful of weeks. This is how much revenue came in from this wealth survey that I did. This is where the revenue came from. So it came from Twitter. It came from LinkedIn. Whatever it came from, I can actually go and look at it, and I can say, oh, well, that worked. That didn't work. Do more of that. Do less of that. And if you're interested in making landing pages like this, I highly suggest it. Look, I'm actually doing it. But you could check it out. Go to the link in the description of YouTube and get started. Alright. Now back to MFM. Alright. So back to Musogi. So the I like the idea of the challenge. I accept.

to just tell me how many subscribers he but he said it in a complimenting way. He was like, he's like, you guys are dropping gold. He's like, that thing about the APOS problems. I love that shit, man. That was that was good. He's like, I'm surprised you don't have a million subscribers. And I was like, I'm surprised too. So to save me from future gymnastics embarrassment. Go to YouTube. Subscribe to the channel. Alright. That's a that's a great reason. Alright. I want a quick break to tell you about HubSpot and this one's easy I'm gonna show you an example of how I'm doing this at my company. When I say, I, I mean, not my team. I mean, I'm the one who actually made it. So I've got this company called Hampton. You could check it out join Hampton Hampton. Dot com. It's a community for founders. And one of the ways that we've grown is we've created these surveys, but we'll ask our members certain questions that a lot of people a lot of times people are afraid to ask. So things like what their net worth is, how their assets are allocated, all these, like, interesting questions, and then we'll put it in survey, and I went and made a landing page. So you can check it out at join hampton dot com slash wealth. You can actually see the landing page that I made And the hard part with this is with Hampton, we are appealing to a sort of a a higher end customer, sort of like like a Louis Vuitton or a Ferrari. So I needed the landing page look a very particular way. HubSpot has templates. That's what we use. We just change the colors a little bit to match our brand very easy. They have this drag and drop version of their landing page builder, and it's super simple. I'm not technical, and I'm the one who actually made it. And once it's made, I then shared it on social media, and we have thousands of people see it and thousands of people who gave us their information, and I can then see over the next handful of weeks. This is how much revenue came in from this wealth survey that I did. This is where the revenue came from. So it came from Twitter. It came from LinkedIn. Whatever it came from, I can actually go and look at it, and I can say, oh, well, that worked. That didn't work. Do more of that. Do less of that. And if you're interested in making landing pages like this, I highly suggest it. Look, I'm actually doing it. But you could check it out. Go to the link in the description of YouTube and get started. Alright. Now back to MFM. Alright. So back to Musogi. So the I like the idea of the challenge. I accept.

11:53

I will find what it's gonna be.

I will find what it's gonna be.

11:55

You know what I really like about this?

You know what I really like about this?

11:58

I have avoided things like this. Like, anytime somebody's like, oh, I'm doing a ultra

I have avoided things like this. Like, anytime somebody's like, oh, I'm doing a ultra

12:02

ultra man

ultra man

12:03

race. Or I'm like, you know, doing what I don't even know what these things are called. They're like, a hard thing. Yeah. I'm doing, I'm doing a warrior jog. And it's like, alright, bro. Alright. Cool. I I'm not big into the David Goggins thing. In fact, I've kinda built my brand on the, work smarter, not harder. Or, like, hey, I'm a counterpoint to the idea that you gotta work hard to achieve your dreams. Like, I don't know. I didn't work that hard. I achieved my dreams. Right? Like, it's it's worked pretty well for me. However,

race. Or I'm like, you know, doing what I don't even know what these things are called. They're like, a hard thing. Yeah. I'm doing, I'm doing a warrior jog. And it's like, alright, bro. Alright. Cool. I I'm not big into the David Goggins thing. In fact, I've kinda built my brand on the, work smarter, not harder. Or, like, hey, I'm a counterpoint to the idea that you gotta work hard to achieve your dreams. Like, I don't know. I didn't work that hard. I achieved my dreams. Right? Like, it's it's worked pretty well for me. However,

12:30

I do think that the real value of this is not the physical challenge. It is the mental challenge.

I do think that the real value of this is not the physical challenge. It is the mental challenge.

12:36

And I mean, that in the the least corny way possible, which is

And I mean, that in the the least corny way possible, which is

12:40

Like, I imagine if you do one of these,

Like, I imagine if you do one of these,

12:43

it

it

12:44

removes a one layer of

removes a one layer of

12:46

feeling limited in your life. Like, well, if I did that shit. And that was so hard. I did not think I could do it. I did not think I could push through, but I pushed through. I did it. Was scared of it, and I did it anyways. I acted in the face of fear. I feel like that's the value and not

feeling limited in your life. Like, well, if I did that shit. And that was so hard. I did not think I could do it. I did not think I could push through, but I pushed through. I did it. Was scared of it, and I did it anyways. I acted in the face of fear. I feel like that's the value and not

13:02

obviously, how many miles you ran or how strong your body was be able to do that thing. That's absolutely the value. The value, I think that to to do a lot of these things physically. I think most people could do them if they tried really hard. I have a challenge back to You gave me a challenge that's gonna be very hard for me because, you know,

obviously, how many miles you ran or how strong your body was be able to do that thing. That's absolutely the value. The value, I think that to to do a lot of these things physically. I think most people could do them if they tried really hard. I have a challenge back to You gave me a challenge that's gonna be very hard for me because, you know,

13:17

I'm a lazy motherfucker.

I'm a lazy motherfucker.

13:18

I'm a I'm a dainty guy. I don't really give my I don't like getting my hands scraped up. So I accept your challenge, but I'm gonna give you one back. So you gave me what I'll call the macro challenge. The big the big hard

I'm a I'm a dainty guy. I don't really give my I don't like getting my hands scraped up. So I accept your challenge, but I'm gonna give you one back. So you gave me what I'll call the macro challenge. The big the big hard

13:29

spectacle challenge. Right? I'm gonna climb this mountain with my fingernails. Like, whatever. Some shit like that. I'm gonna I'm gonna give you the micro.

spectacle challenge. Right? I'm gonna climb this mountain with my fingernails. Like, whatever. Some shit like that. I'm gonna I'm gonna give you the micro.

13:36

The micro challenge that I've given myself many times, and I've actually never completed this, but I've tried many times that I'll give you because I think for people like you,

The micro challenge that I've given myself many times, and I've actually never completed this, but I've tried many times that I'll give you because I think for people like you,

13:45

The hard thing, honestly, let's be honest, is not that hard. You're gonna do this fifty mile thing. You're gonna succeed at it. And you know that. That's the thing about you, dude. You know you could do stuff like this. No. So you're attracted to this. Just be honest. I'm attracted to it because I love the glory of, like, getting it done, and I love, like, proving myself my thoughts. I'm scared. Will get it done. But you believe you will get it done. I believe I will get it done. Okay. Agreed. Here's a hard one for you. For the next twenty four hours or for any twenty four hour period, I challenge you to not be bothered by anything for twenty four hours. A

The hard thing, honestly, let's be honest, is not that hard. You're gonna do this fifty mile thing. You're gonna succeed at it. And you know that. That's the thing about you, dude. You know you could do stuff like this. No. So you're attracted to this. Just be honest. I'm attracted to it because I love the glory of, like, getting it done, and I love, like, proving myself my thoughts. I'm scared. Will get it done. But you believe you will get it done. I believe I will get it done. Okay. Agreed. Here's a hard one for you. For the next twenty four hours or for any twenty four hour period, I challenge you to not be bothered by anything for twenty four hours. A

14:16

zero

zero

14:17

complaint

complaint

14:18

and a zero bothered twenty three challenge. See if you could do it. It is so hard.

and a zero bothered twenty three challenge. See if you could do it. It is so hard.

14:23

I have tried this like, for years. And I've tried it, like, consciously, meaning, like, okay. Today, I'm gonna do it. Probably at least fifty times. And I'm over fifty, but I get closer and closer each time, and it really points out. It's like, damn, I threw it all away for that just because that little thing happened. And Is it challenging?

I have tried this like, for years. And I've tried it, like, consciously, meaning, like, okay. Today, I'm gonna do it. Probably at least fifty times. And I'm over fifty, but I get closer and closer each time, and it really points out. It's like, damn, I threw it all away for that just because that little thing happened. And Is it challenging?

14:41

Is it so I can't complain about something mentally or or or only verbally. No. No. No. Forget about saying it. That's easy. You can't have the thought. Don't be bothered.

Is it so I can't complain about something mentally or or or only verbally. No. No. No. Forget about saying it. That's easy. You can't have the thought. Don't be bothered.

14:51

Do not feel bothered for twenty four hours. See if you can do it because, obviously, we all know logically. We have a beautiful, charmed life, like all of us, anybody who's, you know, healthy living in the western world, like, life is better than it's ever been in all of history.

Do not feel bothered for twenty four hours. See if you can do it because, obviously, we all know logically. We have a beautiful, charmed life, like all of us, anybody who's, you know, healthy living in the western world, like, life is better than it's ever been in all of history.

15:04

Yet we are in our heads, complainers, and we are annoyed by things. And we are upset by things. We are frustrated by things. We really shouldn't be. And this is a it's a micro challenge, and you get no medals for this. Honestly, you get no glory for this, but I think it's very valuable. So I gave you that challenge back. I I think that's a great challenge. And I I wanna I wanna wrap this up, and I'll only spend,

Yet we are in our heads, complainers, and we are annoyed by things. And we are upset by things. We are frustrated by things. We really shouldn't be. And this is a it's a micro challenge, and you get no medals for this. Honestly, you get no glory for this, but I think it's very valuable. So I gave you that challenge back. I I think that's a great challenge. And I I wanna I wanna wrap this up, and I'll only spend,

15:23

two minutes on this. But there's three challenges that I think are interesting. If if they interest you. Okay. I don't think I don't think you could do the we'll see. One, and we gotta talk about this is like a business podcast. These guys have turned these into businesses. The first one is called the speed project. I keep seeing people talk about this, but check this out. It's an underground race, meaning there's no website you you can't really find details about it. I don't even you had to apply for it. I don't even know how you apply for it, but it's a race from Santa Monica to Las Vegas. You get four friends to do it. And you and there's no rules. There's no route. They they just show up at the start line and they go, alright. Go. See you in Vegas. And the and the organizers go to Vegas in the first group of people who arrive, and you have to run the whole time, and you can't go on highways. Those are the only two rules. The first people who get it, they win.

two minutes on this. But there's three challenges that I think are interesting. If if they interest you. Okay. I don't think I don't think you could do the we'll see. One, and we gotta talk about this is like a business podcast. These guys have turned these into businesses. The first one is called the speed project. I keep seeing people talk about this, but check this out. It's an underground race, meaning there's no website you you can't really find details about it. I don't even you had to apply for it. I don't even know how you apply for it, but it's a race from Santa Monica to Las Vegas. You get four friends to do it. And you and there's no rules. There's no route. They they just show up at the start line and they go, alright. Go. See you in Vegas. And the and the organizers go to Vegas in the first group of people who arrive, and you have to run the whole time, and you can't go on highways. Those are the only two rules. The first people who get it, they win.

16:10

The second one, and this is called the adventurous of which we've talked about. They do this thing called a monkey run, where you're on a mini motorcycle

The second one, and this is called the adventurous of which we've talked about. They do this thing called a monkey run, where you're on a mini motorcycle

16:18

throughout Africa. And it's something like a thousand miles or something like that. And it takes, like, eight days or something like that. These guys are hilarious. I met with the owners. Guys with amazing website copy? The amazing website copy. I met with the owners. They're doing millions of year, in revenue. And I actually think could be a potentially much larger business than it already is. I think it's a decent business. Let's let's go into this. Alright. So website. So the adventures dot com, it says giant adventure, tiny motorcycle, already, great headline. Then it says, the monkey run. And it goes, the monkey run is pretty stupid.

throughout Africa. And it's something like a thousand miles or something like that. And it takes, like, eight days or something like that. These guys are hilarious. I met with the owners. Guys with amazing website copy? The amazing website copy. I met with the owners. They're doing millions of year, in revenue. And I actually think could be a potentially much larger business than it already is. I think it's a decent business. Let's let's go into this. Alright. So website. So the adventures dot com, it says giant adventure, tiny motorcycle, already, great headline. Then it says, the monkey run. And it goes, the monkey run is pretty stupid.

16:50

It's like a jungle, mountain y, desert y, velvet glove of adventuring joy. So grab your sweaty hand and shove it inside. There's nothing like the sensation of a monkey by between your thighs as you thunder slowly along dirt roads with absolutely no idea where you are. As you glance up, there, staring down at you like a baby ant in a tiny disc competition, might be some of the highest mountains on earth. Imagine endless jungles lying in wait to punch your cheeky face with a fist of adventure.

It's like a jungle, mountain y, desert y, velvet glove of adventuring joy. So grab your sweaty hand and shove it inside. There's nothing like the sensation of a monkey by between your thighs as you thunder slowly along dirt roads with absolutely no idea where you are. As you glance up, there, staring down at you like a baby ant in a tiny disc competition, might be some of the highest mountains on earth. Imagine endless jungles lying in wait to punch your cheeky face with a fist of adventure.

17:16

Imagine deserts that stretch far beyond the horizon at your woefully underpowered

Imagine deserts that stretch far beyond the horizon at your woefully underpowered

17:20

two wheeled children's toy. Behold,

two wheeled children's toy. Behold,

17:22

the behold people, the mighty monkey run. That's awesome. Right? I think it's like five grand, and they do a ton of these, and they're picking up steam. And the last one, this is the craziest one. It's called the Barclay marathon.

the behold people, the mighty monkey run. That's awesome. Right? I think it's like five grand, and they do a ton of these, and they're picking up steam. And the last one, this is the craziest one. It's called the Barclay marathon.

17:34

It's created by this guy who has a nickname called Lazarus Lake. I don't know why, but basically he started this marathon. It's a hundred miles in the mountains of Tennessee.

It's created by this guy who has a nickname called Lazarus Lake. I don't know why, but basically he started this marathon. It's a hundred miles in the mountains of Tennessee.

17:44

The reason he created it was James Earl Ray is the guy who was assassinated in Martin Luther King. Well, he have one at one point escaped from prison for, like, three days. And it took him

The reason he created it was James Earl Ray is the guy who was assassinated in Martin Luther King. Well, he have one at one point escaped from prison for, like, three days. And it took him

17:54

something like oh, and or he was gone for sixty hours, and he only ran twelve miles. And this guy last for his lake was like, what a softy? I I easily could have done a hundred miles to that route. And so he creates this hundred mile race inspired by the route that James O' Ray took. And they do some crazy stuff.

something like oh, and or he was gone for sixty hours, and he only ran twelve miles. And this guy last for his lake was like, what a softy? I I easily could have done a hundred miles to that route. And so he creates this hundred mile race inspired by the route that James O' Ray took. And they do some crazy stuff.

18:11

Basically, in order to get they only allow forty people a year to join, and they get thousands of applicants to join this hundred mile race. It has a hour cutoff. So it's pretty intense. In order to join the race, you have to pay a dollar sixty application fee, for some reason, dollar dollar sixty,

Basically, in order to get they only allow forty people a year to join, and they get thousands of applicants to join this hundred mile race. It has a hour cutoff. So it's pretty intense. In order to join the race, you have to pay a dollar sixty application fee, for some reason, dollar dollar sixty,

18:27

You also have to write a letter as to why you are good enough and why, like, this is important to you. And if you get in, he sends you not a letter of acceptance. He sends you a letter of condolences. Just says, like, this is the day that you might die. Great branding. These guys are masters of branding. I remember wait. Listen to this. So

You also have to write a letter as to why you are good enough and why, like, this is important to you. And if you get in, he sends you not a letter of acceptance. He sends you a letter of condolences. Just says, like, this is the day that you might die. Great branding. These guys are masters of branding. I remember wait. Listen to this. So

18:44

And we'll talk about branding, but listen to this. And then once you get accepted,

And we'll talk about branding, but listen to this. And then once you get accepted,

18:48

the registration fee is you have to bring a license plate, for some reason, a license plate You have to bring flannels, socks, and underwear because that's what the slessor slate guy, that's what he needs to in order to live throughout the rest of his year. In a viable blood. And

the registration fee is you have to bring a license plate, for some reason, a license plate You have to bring flannels, socks, and underwear because that's what the slessor slate guy, that's what he needs to in order to live throughout the rest of his year. In a viable blood. And

19:01

and the and the race starts, not with a gunshot. It's when Lazarus Lake,

and the and the race starts, not with a gunshot. It's when Lazarus Lake,

19:06

lights a cigarette, and that's when the race starts. And the and and he made a video a few years ago where he goes he was trying to it was like a clickbait video where he goes, women are physically

lights a cigarette, and that's when the race starts. And the and and he made a video a few years ago where he goes he was trying to it was like a clickbait video where he goes, women are physically

19:18

not capable of completing this race. And he goes on to say why. And he goes, and if you think I'm wrong, come and prove me wrong. No woman has ever done it. Well, this year, a woman finally did it. She's one of the I think only eighteen people have ever finished this race, and now she's one of them. And so he does this hilarious branding stuff and Google this guy. He looks like a redneck hillbilly, who wears Walmart camouflage and, like, fluorescent

not capable of completing this race. And he goes on to say why. And he goes, and if you think I'm wrong, come and prove me wrong. No woman has ever done it. Well, this year, a woman finally did it. She's one of the I think only eighteen people have ever finished this race, and now she's one of them. And so he does this hilarious branding stuff and Google this guy. He looks like a redneck hillbilly, who wears Walmart camouflage and, like, fluorescent

19:39

red hats. Like, he's going hunting, and he smokes cigarettes all day. And he just thinks of all these insane obstacles that he could have. And so, yes, the branding on these things are are amazing. And it's just so it's so fun. So, to to create these things. And I think there's a lot of interesting opportunities here. You just have to do whatever you think is opposite of the right thing about business. Look at the branding of thing. Well, just I'm just on this guy's Wikipedia page. I've never heard of this one. So,

red hats. Like, he's going hunting, and he smokes cigarettes all day. And he just thinks of all these insane obstacles that he could have. And so, yes, the branding on these things are are amazing. And it's just so it's so fun. So, to to create these things. And I think there's a lot of interesting opportunities here. You just have to do whatever you think is opposite of the right thing about business. Look at the branding of thing. Well, just I'm just on this guy's Wikipedia page. I've never heard of this one. So,

20:03

Trail Runner magazine calls him an evil genius, the Leonardo DaVinci of Pain.

Trail Runner magazine calls him an evil genius, the Leonardo DaVinci of Pain.

20:09

Okay.

Okay.

20:11

Like, his icon, which is him and the orange beanie lighting up the cigarette genius, the

Like, his icon, which is him and the orange beanie lighting up the cigarette genius, the

20:16

kind of, like, do you have to try so hard just to even get to the starting line? Like, I remember we did one of those, like, a Spartan race or Tough Motor or whatever once.

kind of, like, do you have to try so hard just to even get to the starting line? Like, I remember we did one of those, like, a Spartan race or Tough Motor or whatever once.

20:24

And, you have to climb a wall to get to the starting line. It's, like, the before the race Yeah. You better get through this wall. If you can't get through this wall, you're not you you should not even do this race. You you started this by time about the comfort crisis. I think there's something to, like, this deep

And, you have to climb a wall to get to the starting line. It's, like, the before the race Yeah. You better get through this wall. If you can't get through this wall, you're not you you should not even do this race. You you started this by time about the comfort crisis. I think there's something to, like, this deep

20:38

inner knowing that we've all become very, very soft.

inner knowing that we've all become very, very soft.

20:42

And,

And,

20:43

and people are willing to pay for pain,

and people are willing to pay for pain,

20:46

which sounds insane. But it also probably would have sounded insane back in the day when we all worked on, like, yields and did labor that we'd be like, yeah. You know what? At some point, we're all just gonna sit all day for our work. And so then there'll be a place with heavy objects. You'll just go voluntarily pay a membership fee, and you'll go there just to lift, lift heavy objects. You know, like, to to move them somewhere?

which sounds insane. But it also probably would have sounded insane back in the day when we all worked on, like, yields and did labor that we'd be like, yeah. You know what? At some point, we're all just gonna sit all day for our work. And so then there'll be a place with heavy objects. You'll just go voluntarily pay a membership fee, and you'll go there just to lift, lift heavy objects. You know, like, to to move them somewhere?

21:06

No. It's like, well, there must be crops that we're lifting. No. No. They're just metal. So you just lift it, then what do you do? You put it down? Yeah. You lift three sets of pot again. Yeah. Like, three sets of pot? What are you talking about? And so I think,

No. It's like, well, there must be crops that we're lifting. No. No. They're just metal. So you just lift it, then what do you do? You put it down? Yeah. You lift three sets of pot again. Yeah. Like, three sets of pot? What are you talking about? And so I think,

21:19

These are just the modern day gyms. Right? Like, these are the modern day gyms. And the beautiful part about this is not only do you get the pain, you get a story to tell too. You can do you get the social social cred, which is the key part of all these businesses. I heard this quote the other day from the CEO of a luxury brand, and he goes, the definition of luxury is dominating your customer. And I was like, that's one of the greatest things I've ever heard

These are just the modern day gyms. Right? Like, these are the modern day gyms. And the beautiful part about this is not only do you get the pain, you get a story to tell too. You can do you get the social social cred, which is the key part of all these businesses. I heard this quote the other day from the CEO of a luxury brand, and he goes, the definition of luxury is dominating your customer. And I was like, that's one of the greatest things I've ever heard

21:41

because if you think about it, dude, say that again. That's a MFM classic right there. What what who said this?

because if you think about it, dude, say that again. That's a MFM classic right there. What what who said this?

21:47

I heard it on acquired the podcast. I think it's attributed to the guy who runs, Louis Vuitton Group.

I heard it on acquired the podcast. I think it's attributed to the guy who runs, Louis Vuitton Group.

21:53

And I think what's his name?

And I think what's his name?

21:56

Yeah. And he goes,

Yeah. And he goes,

21:57

I think. But he says the debt he goes, luxury means dominating your customer. And what's that mean? So Ferrari, in order to buy a Ferrari, you have to get on a wait list. If you wanna sell your Ferrari after you're done with it, you can't. You gotta, like, jump through all these hoops. If you wanna go and buy a lui bag, I believe you have, in many cases, you have to go set up an appointment. To go and,

I think. But he says the debt he goes, luxury means dominating your customer. And what's that mean? So Ferrari, in order to buy a Ferrari, you have to get on a wait list. If you wanna sell your Ferrari after you're done with it, you can't. You gotta, like, jump through all these hoops. If you wanna go and buy a lui bag, I believe you have, in many cases, you have to go set up an appointment. To go and,

22:17

and actually purchase the thing. And so I heard this quote, and this has changed so much of my thinking.

and actually purchase the thing. And so I heard this quote, and this has changed so much of my thinking.

22:23

And it relates to this race. It relates to other things of making your customer jump through hoops in order to acquire the good. It makes it so much more valuable. The problem is is that's really hard to pull off. But if you can pull off, you have the the will and discipline in order to, like, take this risk. It's pretty bad ass, and it creates a true cult.

And it relates to this race. It relates to other things of making your customer jump through hoops in order to acquire the good. It makes it so much more valuable. The problem is is that's really hard to pull off. But if you can pull off, you have the the will and discipline in order to, like, take this risk. It's pretty bad ass, and it creates a true cult.

22:41

I I think that's an awesome insight. I'd like to tell you about a luxury brand, but I was gonna bring up anyways.

I I think that's an awesome insight. I'd like to tell you about a luxury brand, but I was gonna bring up anyways.

22:47

Now when you think of luxury,

Now when you think of luxury,

22:50

Typically, you'll think of what? Like, Louis Vuitton, like, you know, these sort of,

Typically, you'll think of what? Like, Louis Vuitton, like, you know, these sort of,

22:53

fashion fashion brands. Right? Yeah. How much does a Louis Vuitton bag cost?

fashion fashion brands. Right? Yeah. How much does a Louis Vuitton bag cost?

22:59

A cheap one. Maybe it's twenty five hundred. I imagine a really expensive one is twenty twenty grand. Yeah. Let's say five grand on average for for a a healthy bag. Okay. Five brand. That's that's okay.

A cheap one. Maybe it's twenty five hundred. I imagine a really expensive one is twenty twenty grand. Yeah. Let's say five grand on average for for a a healthy bag. Okay. Five brand. That's that's okay.

23:10

Also, maybe child's play compared to some other luxury brands. You talked about Ferrari. Ferrari average price point is what? Like, maybe two fifty or three hundred. I don't know. Yeah. That's what I thought. Okay. So

Also, maybe child's play compared to some other luxury brands. You talked about Ferrari. Ferrari average price point is what? Like, maybe two fifty or three hundred. I don't know. Yeah. That's what I thought. Okay. So

23:19

I have another luxury brand that costs about

I have another luxury brand that costs about

23:22

two hundred to two fifty k.

two hundred to two fifty k.

23:25

Do you know which one I'm thinking of? No. Harvard. Harvard. College.

Do you know which one I'm thinking of? No. Harvard. Harvard. College.

23:32

Top top flight university

Top top flight university

23:33

universities

universities

23:34

are

are

23:35

part luxury brand, part daycare, part education, part insurance policy.

part luxury brand, part daycare, part education, part insurance policy.

23:41

Shout out to Peter too, and first pointed this out. And,

Shout out to Peter too, and first pointed this out. And,

23:44

I just wanted to use this to talk about a very fascinating business. So there's a tweet that, somebody put up this guy pointed out one of the one of the great examples of niches and riches.

I just wanted to use this to talk about a very fascinating business. So there's a tweet that, somebody put up this guy pointed out one of the one of the great examples of niches and riches.

23:54

And the niche that he chose is basically this guy is in China.

And the niche that he chose is basically this guy is in China.

23:57

And opens up a college merch shop.

And opens up a college merch shop.

24:00

And he's like, dude, I walked into this merch shop. It's busy as hell at all times. And he's like, They're just selling, like, Harvard sweatshirts and Yale sweatshirts and Princeton's sweatshirts

And he's like, dude, I walked into this merch shop. It's busy as hell at all times. And he's like, They're just selling, like, Harvard sweatshirts and Yale sweatshirts and Princeton's sweatshirts

24:11

to Chinese people who don't go to Harvard Yale Yale or prison and don't have any intention to. Just a luxury brand

to Chinese people who don't go to Harvard Yale Yale or prison and don't have any intention to. Just a luxury brand

24:17

that is that is being, you know, promoted here, in this here. He goes, I wanna import American college merchant China. This shop here still sells Harvard and Stanford branded hoodies, and they print millions of dollars. But I saw this firsthand. So when I lived in China, I finished high school in China.

that is that is being, you know, promoted here, in this here. He goes, I wanna import American college merchant China. This shop here still sells Harvard and Stanford branded hoodies, and they print millions of dollars. But I saw this firsthand. So when I lived in China, I finished high school in China.

24:33

And, you know, how here you have, like, Kaplan, and you have, like, other, like, kind of SAT prep courses.

And, you know, how here you have, like, Kaplan, and you have, like, other, like, kind of SAT prep courses.

24:38

Yeah. I think when I was so I went to school in Texas, and then I moved to China. And in Texas, the number of people who were doing these SAT prep courses were kinda like who you would expect. It's the kids doing AP classes on a role type stuff. Maybe twenty percent of my school was doing it at the time. I don't know if that's just my experience, but that's what it was. One that of every five. In China, it was six out of every five. Every single kid did SAT from every single kid wanted to go to US universities and every single kid and their parents,

Yeah. I think when I was so I went to school in Texas, and then I moved to China. And in Texas, the number of people who were doing these SAT prep courses were kinda like who you would expect. It's the kids doing AP classes on a role type stuff. Maybe twenty percent of my school was doing it at the time. I don't know if that's just my experience, but that's what it was. One that of every five. In China, it was six out of every five. Every single kid did SAT from every single kid wanted to go to US universities and every single kid and their parents,

25:06

like,

like,

25:07

revered these American university brands.

revered these American university brands.

25:10

And I just, you know, in America, you could you could sell these licensed college here. By the way, these are not dupes. These are these are, officially licensed, I guess. And so you could sell officially licensed college gear, and it does okay. It's not like the best niche to be in. But it's just a great example of, like, finding a niche where the market is actually bigger.

And I just, you know, in America, you could you could sell these licensed college here. By the way, these are not dupes. These are these are, officially licensed, I guess. And so you could sell officially licensed college gear, and it does okay. It's not like the best niche to be in. But it's just a great example of, like, finding a niche where the market is actually bigger.

25:27

If, like, you know, the market for water is bigger,

If, like, you know, the market for water is bigger,

25:30

in a desert than in a grocery store. And they said that's what this guy did. He took the water to the desert and,

in a desert than in a grocery store. And they said that's what this guy did. He took the water to the desert and,

25:36

took these luxury brands over there or took these luxury college brands over there. I thought this was good. He's doing it right now. No. This guy just post about the store, but I guess it's this, Brandy Bellevill's store that's doing it. But I saw this is a very smart thing that this company is doing selling this gear there. And I've seen kind of like the demand for

took these luxury brands over there or took these luxury college brands over there. I thought this was good. He's doing it right now. No. This guy just post about the store, but I guess it's this, Brandy Bellevill's store that's doing it. But I saw this is a very smart thing that this company is doing selling this gear there. And I've seen kind of like the demand for

25:52

US college elite universities as like a Louis Vuitton style, you know, symbol. You wanna know a little bit of history. This is very weird, but I recently read a book called how how Japan saved American

US college elite universities as like a Louis Vuitton style, you know, symbol. You wanna know a little bit of history. This is very weird, but I recently read a book called how how Japan saved American

26:04

fashion.

fashion.

26:06

And the story is basically after World War two, America takes over Japan. The Japanese are like, these Americans are gonna come over and crush us. Well,

And the story is basically after World War two, America takes over Japan. The Japanese are like, these Americans are gonna come over and crush us. Well,

26:13

America's role at the time was we're gonna try and be kind. And, hopefully, they're gonna we're gonna buy some goodwill, and it's gonna turn out okay. And they did. And so these Japanese start becoming friends with the American soldiers start learning about American culture. And for some reason, this guy named,

America's role at the time was we're gonna try and be kind. And, hopefully, they're gonna we're gonna buy some goodwill, and it's gonna turn out okay. And they did. And so these Japanese start becoming friends with the American soldiers start learning about American culture. And for some reason, this guy named,

26:26

Ken Suk, Ashish, Ashizoo.

Ken Suk, Ashish, Ashizoo.

26:29

He creates this fashion

He creates this fashion

26:31

brand, and he calls it Ivy prep fashion.

brand, and he calls it Ivy prep fashion.

26:34

And

And

26:34

and so he like sees old pictures, or they're not old, but at the time, from the fifties, of, like, Brooks Brothers,

and so he like sees old pictures, or they're not old, but at the time, from the fifties, of, like, Brooks Brothers,

26:41

ads. He just sees these because one of the American soldiers has it and he goes, wow, everyone who lives on Harvard's campus must dress like a Brooks Brothers magazine gonna make this popular. And at the time,

ads. He just sees these because one of the American soldiers has it and he goes, wow, everyone who lives on Harvard's campus must dress like a Brooks Brothers magazine gonna make this popular. And at the time,

26:52

the Japanese were very conservative with the dress. The prep fashion was considered a little bit less conservative And so he makes us a huge thing. It becomes a massive company, and that's one of the reasons why in in some Asian cultures, this Ivy League prep,

the Japanese were very conservative with the dress. The prep fashion was considered a little bit less conservative And so he makes us a huge thing. It becomes a massive company, and that's one of the reasons why in in some Asian cultures, this Ivy League prep,

27:04

is popular over there. It turns out. Yeah. Very popular there. But it turns out that he ran this business for ten years without ever going to America. So he goes, I need to finally get over there to America and see what's it it's all about. He goes to the campus of Harvard, and he walks around. He's like, you guys are wearing like cargo Why aren't you dressed like the magazines?

is popular over there. It turns out. Yeah. Very popular there. But it turns out that he ran this business for ten years without ever going to America. So he goes, I need to finally get over there to America and see what's it it's all about. He goes to the campus of Harvard, and he walks around. He's like, you guys are wearing like cargo Why aren't you dressed like the magazines?

27:22

And so have you ever, like, hung out with some of your, like, Asian friends who just came over and they dress a lot nicer than you, and they, like, they, like, wear better American fashion. That that's kind of what happened with this, like, whole fashion trend was, like, we took the American style, but we cranked it up to the stream. So we're now, like, more American. We're we're they're the American caricature as opposed to what they really are. And so I do So Duke is kinda like these, like, old school, like, campus looks very much like Yale or whatever.

And so have you ever, like, hung out with some of your, like, Asian friends who just came over and they dress a lot nicer than you, and they, like, they, like, wear better American fashion. That that's kind of what happened with this, like, whole fashion trend was, like, we took the American style, but we cranked it up to the stream. So we're now, like, more American. We're we're they're the American caricature as opposed to what they really are. And so I do So Duke is kinda like these, like, old school, like, campus looks very much like Yale or whatever.

27:49

It's like the IV of the South. They call it. There was a guy named Bobo.

It's like the IV of the South. They call it. There was a guy named Bobo.

27:54

And, I don't know what his real name was. I think his last name was, like, Bobadilla or something like that. They already called him Bobo. And I think he was in the international dorm. But this guy would always walk around

And, I don't know what his real name was. I think his last name was, like, Bobadilla or something like that. They already called him Bobo. And I think he was in the international dorm. But this guy would always walk around

28:03

dressed to the nine. So he had, like, the vest, the blazer, and he was, like, wearing khaki's, it would never wear shorts. He would never wear, like, athleisure shit. And he would had a rolling, like, briefcase that he would take with him. Every to every single class, no backpack, And he had, like, that, like, kinda, like, the beret type of cap.

dressed to the nine. So he had, like, the vest, the blazer, and he was, like, wearing khaki's, it would never wear shorts. He would never wear, like, athleisure shit. And he would had a rolling, like, briefcase that he would take with him. Every to every single class, no backpack, And he had, like, that, like, kinda, like, the beret type of cap.

28:20

And at first, we all kinda laughed at him. But by, like, week three, we're, like, The bubble looks pretty fly, actually. Like,

And at first, we all kinda laughed at him. But by, like, week three, we're, like, The bubble looks pretty fly, actually. Like,

28:26

and we I think I think that's what happened. This guy came over internationally. He was like, I think this is how I'm supposed to Right. That's all he had in his wardrobe. It was amazing. Yeah. And and that tends to happen. I've had a bunch of Asian friends who come over and I'm like, Dude, you are dressed as if you read an American magazine. I think that that's how we all behave, and you look way better than us. Well, this gave me an idea, which was like, you know, how do you just do you put a ten percent remix on an idea? So, I don't know if you read my five through Tuesday thing I sent out, but I had this one picture in there. Do you see the McDonald's merch I put in there?

and we I think I think that's what happened. This guy came over internationally. He was like, I think this is how I'm supposed to Right. That's all he had in his wardrobe. It was amazing. Yeah. And and that tends to happen. I've had a bunch of Asian friends who come over and I'm like, Dude, you are dressed as if you read an American magazine. I think that that's how we all behave, and you look way better than us. Well, this gave me an idea, which was like, you know, how do you just do you put a ten percent remix on an idea? So, I don't know if you read my five through Tuesday thing I sent out, but I had this one picture in there. Do you see the McDonald's merch I put in there?

28:58

No.

No.

28:59

So there's this guy on Twitter. He's a he's a great follow. He's, I don't know how you say his name. It's like the most French name I've ever seen.

So there's this guy on Twitter. He's a he's a great follow. He's, I don't know how you say his name. It's like the most French name I've ever seen.

29:06

Giam Hueen. I don't know how you say it.

Giam Hueen. I don't know how you say it.

29:08

He's the senior marketing director at McDonald's. He's the ex head of social. He tweeted this thing out. I'll follow this guy, and he's great. He just has, like, really great

He's the senior marketing director at McDonald's. He's the ex head of social. He tweeted this thing out. I'll follow this guy, and he's great. He just has, like, really great

29:17

McDonald's,

McDonald's,

29:18

like, marketing stuff that I that I like to follow. And so he tweeted this down. He goes, the merch from McDonald's branch is a big we, like, a big yes. And, there's this jacket that just looks so fly. And I'm like, oh my god. I want this jacket. This jacket looks amazing. I never wanted a McDonald's jacket until now I must have this McDonald jacket. And it kinda gave me this idea, which is if you take this kind of, like, luxury,

like, marketing stuff that I that I like to follow. And so he tweeted this down. He goes, the merch from McDonald's branch is a big we, like, a big yes. And, there's this jacket that just looks so fly. And I'm like, oh my god. I want this jacket. This jacket looks amazing. I never wanted a McDonald's jacket until now I must have this McDonald jacket. And it kinda gave me this idea, which is if you take this kind of, like, luxury,

29:40

high fashion streetwear type of, like, designer, But you use them on licensed IP that's usually pretty low end casual.

high fashion streetwear type of, like, designer, But you use them on licensed IP that's usually pretty low end casual.

29:49

You get kind of an interesting result. So he did it with McDonald's.

You get kind of an interesting result. So he did it with McDonald's.

29:52

I when I saw this college thing, I was like, oh, you know, the college gear that pretty much every store sells is the same. It's sweatshirts,

I when I saw this college thing, I was like, oh, you know, the college gear that pretty much every store sells is the same. It's sweatshirts,

29:58

it's hoodies, It's like sweat pants and, like, t shirts.

it's hoodies, It's like sweat pants and, like, t shirts.

30:02

And nobody really takes those that same IP

And nobody really takes those that same IP

30:06

and does it in kinda high fashion or any kind of, like, luxury interest or street wear. Yeah. Or street wear. And I think that would be a good remix that you could do.

and does it in kinda high fashion or any kind of, like, luxury interest or street wear. Yeah. Or street wear. And I think that would be a good remix that you could do.

30:17

I agree. On this. I agree. It's awesome. I totally agree. I actually own

I agree. On this. I agree. It's awesome. I totally agree. I actually own

30:22

four or five different Ivy league sweatshirts.

four or five different Ivy league sweatshirts.

30:25

Because I got so obsessed with this. I took tours of them. I always tell people I toured Harvard Watts. It's like I I I bought a group plan. I've heard of scripture. But

Because I got so obsessed with this. I took tours of them. I always tell people I toured Harvard Watts. It's like I I I bought a group plan. I've heard of scripture. But

30:34

I

I

30:35

completely agree. I've got my Stanford one. I completely agree. I'm into this. I really wanna do this with, company brands. So I wanna create a, like, a rogue

completely agree. I've got my Stanford one. I completely agree. I'm into this. I really wanna do this with, company brands. So I wanna create a, like, a rogue

30:44

merch company

merch company

30:46

that just does absurd merch for, for tech companies, because

that just does absurd merch for, for tech companies, because

30:51

for two reasons. One, all merch is all corporate merch is the same. It's the same thing. It's all hoodies, t shirts, backpacks, vest, like, the same socks, like, the same shit.

for two reasons. One, all merch is all corporate merch is the same. It's the same thing. It's all hoodies, t shirts, backpacks, vest, like, the same socks, like, the same shit.

31:00

And it all tends to be pretty cheap.

And it all tends to be pretty cheap.

31:03

And I just thought it'd be interesting if you saw if you did a a a a merch company called the Absurd merchandise co corporation.

And I just thought it'd be interesting if you saw if you did a a a a merch company called the Absurd merchandise co corporation.

31:10

Or the ridiculous merchandise corporation.

Or the ridiculous merchandise corporation.

31:12

And so I was like, well, what we would do is you take first, you make categories that are not already made. So for example,

And so I was like, well, what we would do is you take first, you make categories that are not already made. So for example,

31:20

when you were at the hustle and you guys did add sales, did your sales team have a gong? Yeah. Yeah. And you bought that gong and it's kind of an unbranded gong. You bought it off some craigslist.

when you were at the hustle and you guys did add sales, did your sales team have a gong? Yeah. Yeah. And you bought that gong and it's kind of an unbranded gong. You bought it off some craigslist.

31:30

Yeah.

Yeah.

31:31

I think somebody should make, like, the sales gong, the deal trophy, the, like, series a ring, like, class ring or an exit ring. Like, if you sell your company, you get a ring. Like, somebody should make all categories that other merch companies don't even touch. And you do limited quantities, but high price points. And then the other thing I think you do is you do, like,

I think somebody should make, like, the sales gong, the deal trophy, the, like, series a ring, like, class ring or an exit ring. Like, if you sell your company, you get a ring. Like, somebody should make all categories that other merch companies don't even touch. And you do limited quantities, but high price points. And then the other thing I think you do is you do, like,

31:50

more unique fashion,

more unique fashion,

31:52

super high quality, super high price point, of corporate merch. And that's, like, what, like, that McDonald jacket. Like, do the equivalent of that. Yeah, man. Dude, if I had if I could purchase, like, a really cool old apple or mic like, remember how Apple used to have the the Apple that was a rainbow or how Microsoft had the the four squares that the retro vintage throwback stuff. I yeah. We're on Etsy the other day looking for this stuff, and I bought a bunch of things on Etsy of, like, vintage retro tech stuff. There's not a lot out there. But I was inspired because I went out to dinner with, our buddy Greg Eisenberg, and Greg shows up. I haven't seen Greg in a few years. And he he's, like, a cool guy. And Greg's very cool. Greg has,

super high quality, super high price point, of corporate merch. And that's, like, what, like, that McDonald jacket. Like, do the equivalent of that. Yeah, man. Dude, if I had if I could purchase, like, a really cool old apple or mic like, remember how Apple used to have the the Apple that was a rainbow or how Microsoft had the the four squares that the retro vintage throwback stuff. I yeah. We're on Etsy the other day looking for this stuff, and I bought a bunch of things on Etsy of, like, vintage retro tech stuff. There's not a lot out there. But I was inspired because I went out to dinner with, our buddy Greg Eisenberg, and Greg shows up. I haven't seen Greg in a few years. And he he's, like, a cool guy. And Greg's very cool. Greg has,

32:30

Greg is like mood music.

Greg is like mood music.

32:33

Like, if you just hang out with Greg, your your head starts to nod, almost like there's music playing and you're like, why am I just in a good mood? Why is my foot tapping? It's because you're hanging. It's like, there's a Greg Geisenberg within ten feet of you. So I'm hanging out with him, and I'm like, Is that an IBM jacket? Have you ever seen his IBM jacket? No. But it was an old. So he's got, like, a nineteen eighties IBM windbreaker jacket. That's awesome. And it doesn't quite fit exactly right, but I'm, like, I'm, like, where did you get this, dude? The what is this? He's like,

Like, if you just hang out with Greg, your your head starts to nod, almost like there's music playing and you're like, why am I just in a good mood? Why is my foot tapping? It's because you're hanging. It's like, there's a Greg Geisenberg within ten feet of you. So I'm hanging out with him, and I'm like, Is that an IBM jacket? Have you ever seen his IBM jacket? No. But it was an old. So he's got, like, a nineteen eighties IBM windbreaker jacket. That's awesome. And it doesn't quite fit exactly right, but I'm, like, I'm, like, where did you get this, dude? The what is this? He's like,

33:00

I was in Japan. And I was like, okay, of course. And so he goes, I was in Japan, and I'm on a a train. And I'm sitting next to this guy, this older guy, and he's wearing this jacket.

I was in Japan. And I was like, okay, of course. And so he goes, I was in Japan, and I'm on a a train. And I'm sitting next to this guy, this older guy, and he's wearing this jacket.

33:10

And I'm, like, talking to him. He's great. We have a great conversation.

And I'm, like, talking to him. He's great. We have a great conversation.

33:13

And at the end of the conversation,

And at the end of the conversation,

33:15

he gave me his jacket. I was,

he gave me his jacket. I was,

33:18

like, what? Most Greg Eisenberg thing to do strike up a great conversation with somebody to the point where they're just, like, I like you. Here's my jacket. And so he's got this jacket. And when I told Greg, I go, Dude, you should just turn this into one of those, like,

like, what? Most Greg Eisenberg thing to do strike up a great conversation with somebody to the point where they're just, like, I like you. Here's my jacket. And so he's got this jacket. And when I told Greg, I go, Dude, you should just turn this into one of those, like,

33:32

one of those things that exists in the world for no reason, but is awesome, which would be You should and next time you have an amazing conversation with somebody,

one of those things that exists in the world for no reason, but is awesome, which would be You should and next time you have an amazing conversation with somebody,

33:40

you have to give them the jacket. And then they have to give the next person the jacket. And let's see how far the jacket goes. And so I kinda wanna start this. And I wanna so I bought one off Etsy. And I was like, I'm gonna buy this jacket, and I'm gonna do this. The next time I have an awesome conversation, I'm gonna give it to him, and I'm gonna The next time you have just a lovely conversation that just leaves you lit up with somebody who just spontaneous

you have to give them the jacket. And then they have to give the next person the jacket. And let's see how far the jacket goes. And so I kinda wanna start this. And I wanna so I bought one off Etsy. And I was like, I'm gonna buy this jacket, and I'm gonna do this. The next time I have an awesome conversation, I'm gonna give it to him, and I'm gonna The next time you have just a lovely conversation that just leaves you lit up with somebody who just spontaneous

33:59

serendipitous,

serendipitous,

34:00

not somebody you know.

not somebody you know.

34:02

You must give them the jacket. And let's see. And then when you give them the jacket, I'm gonna make it like a Google doc, be like, jacket handed to Japanese man on train. You know, with the date. And let's just see how far this jacket goes. You better you better buy old stuff. Otherwise, the person will be like, No. Thanks. I'm good.

You must give them the jacket. And let's see. And then when you give them the jacket, I'm gonna make it like a Google doc, be like, jacket handed to Japanese man on train. You know, with the date. And let's just see how far this jacket goes. You better you better buy old stuff. Otherwise, the person will be like, No. Thanks. I'm good.

34:19

You can go. It's yours. You can keep it.

You can go. It's yours. You can keep it.

34:23

Dude, pick one of these other topics. Some of these, I sound like they might be funny. And I feel like laughing. What do you got?

Dude, pick one of these other topics. Some of these, I sound like they might be funny. And I feel like laughing. What do you got?

34:28

Okay. I got a funny one. If you want it funny, I got a funny one. This is some people are gonna be like, you shouldn't make fun of this.

Okay. I got a funny one. If you want it funny, I got a funny one. This is some people are gonna be like, you shouldn't make fun of this.

34:35

That's what this is, Mike. I'm in. I'm in. An honest conversation amongst friends.

That's what this is, Mike. I'm in. I'm in. An honest conversation amongst friends.

34:41

And

And

34:41

so did you see the MRza Meyer,

so did you see the MRza Meyer,

34:44

new app launch? No. What happened? Oh my god, dude. Wow. This is

new app launch? No. What happened? Oh my god, dude. Wow. This is

34:50

This is insane. Okay. So Marissa Mayor, who do you know her backstory who she is?

This is insane. Okay. So Marissa Mayor, who do you know her backstory who she is?

34:55

Early at Google. One of the first twenty Google people climbed her way up gets wealthy, then becomes CEO of Yahoo. She created the product manager, like, program at Google, which then trained a bunch of people who then went on to go work at Facebook, a whole bunch product people. It's like this long family tree. So she and she's famous. She was like, you know, tested the shade of blue on the of the Google search button know, fifth forty two times before finding the optimal shade of blue. Right? Like, you know, whatever.

Early at Google. One of the first twenty Google people climbed her way up gets wealthy, then becomes CEO of Yahoo. She created the product manager, like, program at Google, which then trained a bunch of people who then went on to go work at Facebook, a whole bunch product people. It's like this long family tree. So she and she's famous. She was like, you know, tested the shade of blue on the of the Google search button know, fifth forty two times before finding the optimal shade of blue. Right? Like, you know, whatever.

35:21

So it's supposed to be, like, you know, high product chops.

So it's supposed to be, like, you know, high product chops.

35:24

Goes and then becomes the CEO of Yahoo. She's this amazing CEO, apparently, but then kinda like Yahoo falters. So people are kinda, like, good, was she bad. I don't know. Maybe it was hard to turn that around. Anyways,

Goes and then becomes the CEO of Yahoo. She's this amazing CEO, apparently, but then kinda like Yahoo falters. So people are kinda, like, good, was she bad. I don't know. Maybe it was hard to turn that around. Anyways,

35:36

I haven't heard from her in a little little while, so she comes out of nowhere and just post a Twitter thread. And it's like, you ever been at a party and you,

I haven't heard from her in a little little while, so she comes out of nowhere and just post a Twitter thread. And it's like, you ever been at a party and you,

35:45

and somebody says, hey, share that photo with me, and then they don't?

and somebody says, hey, share that photo with me, and then they don't?

35:48

Well, I'm gonna solve that problem with my new app.

Well, I'm gonna solve that problem with my new app.

35:51

Shine. And all I wanted to do and so so look at this app. So she it's twenty twenty four. She creates a photo sharing app, which is like the most twenty twelve thing possible that you could do, which is the last time anybody heard of MRSA Maritz. Like, she was frozen in time. And somebody unfree she's somebody, like, thawed her out And she popped out and just made the same app you would make in twenty twelve when the iPhone was, like, you know, just popping and people were doing photo sharing apps. Right? So she posts this thing, and you'll see that the thread has, like,

Shine. And all I wanted to do and so so look at this app. So she it's twenty twenty four. She creates a photo sharing app, which is like the most twenty twelve thing possible that you could do, which is the last time anybody heard of MRSA Maritz. Like, she was frozen in time. And somebody unfree she's somebody, like, thawed her out And she popped out and just made the same app you would make in twenty twelve when the iPhone was, like, you know, just popping and people were doing photo sharing apps. Right? So she posts this thing, and you'll see that the thread has, like,

36:19

thousands of, like, you know, retweets and whatnot. And the reason why is because

thousands of, like, you know, retweets and whatnot. And the reason why is because

36:24

some people are like, oh, this is cool. And a lot of people are like, why is this the ugliest app I've ever seen?

some people are like, oh, this is cool. And a lot of people are like, why is this the ugliest app I've ever seen?

36:31

Look at the design of this app. So just look at the pictures. I want you to give me your and then I wanna read you some of the funny comments that I saw on this.

Look at the design of this app. So just look at the pictures. I want you to give me your and then I wanna read you some of the funny comments that I saw on this.

36:40

She's maybe past her prime in terms of, knowing what's up. Like knowing what's cool.

She's maybe past her prime in terms of, knowing what's up. Like knowing what's cool.

36:46

Right?

Right?

36:47

Yeah. I think so. Basically, the thing looks like a test flight app. Like,

Yeah. I think so. Basically, the thing looks like a test flight app. Like,

36:52

everything is rectangular.

everything is rectangular.

36:53

All the colors. All the buttons are too big. All the colors are too too boring. The font she chose for the main thing

All the colors. All the buttons are too big. All the colors are too too boring. The font she chose for the main thing

37:00

literally, like, somebody reached me to this. They go, okay. Cool. But why does it look like an Indian wedding invitation? Which is so thought off.

literally, like, somebody reached me to this. They go, okay. Cool. But why does it look like an Indian wedding invitation? Which is so thought off.

37:08

The font literally is the Aladdin font. It's crazy.

The font literally is the Aladdin font. It's crazy.

37:12

Why is she why why is she doing it? So Marissa Mayer probably I bet you if she's not a billionaire, I bet you she's like Yeah. Hundreds of millions. Within that ballpark, why is she doing this? It seems like way beneath her. I mean, it's fun to build things, and I think she felt this problem of, like, oh, it's hard to do group photo sharing at events.

Why is she why why is she doing it? So Marissa Mayer probably I bet you if she's not a billionaire, I bet you she's like Yeah. Hundreds of millions. Within that ballpark, why is she doing this? It seems like way beneath her. I mean, it's fun to build things, and I think she felt this problem of, like, oh, it's hard to do group photo sharing at events.

37:31

You go to a party and you wanna see everybody's pictures, and it's not easy to do still. And there was a famous app color that tried to do this way back in the day. Many, many people have tried to do the same app

You go to a party and you wanna see everybody's pictures, and it's not easy to do still. And there was a famous app color that tried to do this way back in the day. Many, many people have tried to do the same app

37:39

And,

And,

37:40

maybe it's time.

maybe it's time.

37:42

Or maybe it's time to hire a designer. One of the two things are true, and we're gonna find out which one it is. I like her. I like this woman a lot. I hope I hope she wins. The I'll I'll leave it at that. Oh, did we do a good cut back up thing there? I like that. That was nice. You like her too. I mean, she seems great. I mean, I don't know her. I I don't know her either,

Or maybe it's time to hire a designer. One of the two things are true, and we're gonna find out which one it is. I like her. I like this woman a lot. I hope I hope she wins. The I'll I'll leave it at that. Oh, did we do a good cut back up thing there? I like that. That was nice. You like her too. I mean, she seems great. I mean, I don't know her. I I don't know her either,

37:59

but her Wikipedia left a wonderful impression when her brother is a thing.

but her Wikipedia left a wonderful impression when her brother is a thing.

38:03

If you are successful and famous,

If you are successful and famous,

38:06

do put out a product, and the product looks ugly.

do put out a product, and the product looks ugly.

38:09

It's not I my personal belief is that it's not mean to say that the app looks really ugly. And not the only one who say this. There's a lot of people saying this. I found it very funny that this was the case.

It's not I my personal belief is that it's not mean to say that the app looks really ugly. And not the only one who say this. There's a lot of people saying this. I found it very funny that this was the case.

38:19

That's all I'm saying. I wish her well, and I have nothing against her personally. I do not know her. And, she's obviously very smart more successful than me, smarter than me, and all those usual disclaimers.

That's all I'm saying. I wish her well, and I have nothing against her personally. I do not know her. And, she's obviously very smart more successful than me, smarter than me, and all those usual disclaimers.

38:29

Alright. You do one more thing.

Alright. You do one more thing.

38:31

Well, alright. It's time for the thrill of the show, which as you know, is when we show one of our companies. But before we show, we thrill you with something interesting.

Well, alright. It's time for the thrill of the show, which as you know, is when we show one of our companies. But before we show, we thrill you with something interesting.

38:38

And, alright. So here's the interesting thing. So me and Nick, Hubert, we're part owners of Shepard, but we one of the things we've done that's been pretty cool is we do these, like, workshops or,

And, alright. So here's the interesting thing. So me and Nick, Hubert, we're part owners of Shepard, but we one of the things we've done that's been pretty cool is we do these, like, workshops or,

38:48

you know, haters will call them webinars,

you know, haters will call them webinars,

38:50

and our fans call them workshops.

and our fans call them workshops.

38:53

So we do this together. And I thought going in, I was like, okay. Cool. So what are we gonna do? Just show up and be like, use Shepard? And he's like, no. No. No. Like, let's add a bunch of value. It's like, okay. He's like, so let's talk about the stuff we're doing at our companies

So we do this together. And I thought going in, I was like, okay. Cool. So what are we gonna do? Just show up and be like, use Shepard? And he's like, no. No. No. Like, let's add a bunch of value. It's like, okay. He's like, so let's talk about the stuff we're doing at our companies

39:04

that actually works, that's non obvious. And, like, kind of was an unlock for you as a CEO or manager. Like, your life before you did this tactic was one way and after was better. And so I'm big on that. I'm like, oh, great. I'm gonna shine here. Now we get on. And Nick tells a story that's so good that I'm like, where are hell did he get that from? That was awesome. And I had to follow that. And I was like, oh, yeah. I I I do metrics at the KPIs. You know, just whatever. Next thing was so good. I didn't even need to say anything else. So Nick got comes in there and he starts talking about a monkey on a desk. Have you heard this story?

that actually works, that's non obvious. And, like, kind of was an unlock for you as a CEO or manager. Like, your life before you did this tactic was one way and after was better. And so I'm big on that. I'm like, oh, great. I'm gonna shine here. Now we get on. And Nick tells a story that's so good that I'm like, where are hell did he get that from? That was awesome. And I had to follow that. And I was like, oh, yeah. I I I do metrics at the KPIs. You know, just whatever. Next thing was so good. I didn't even need to say anything else. So Nick got comes in there and he starts talking about a monkey on a desk. Have you heard this story?

39:37

No.

No.

39:38

Okay. So He tells the story. And, again, it was so good that only recently, I heard it again. And I was like, are they talking about Nick's thing? And I realized,

Okay. So He tells the story. And, again, it was so good that only recently, I heard it again. And I was like, are they talking about Nick's thing? And I realized,

39:46

Nick got this.

Nick got this.

39:47

From Harvard Business Review. It is the number one or number two most sold article

From Harvard Business Review. It is the number one or number two most sold article

39:52

of the Harvard Business Free. There was this monkey on the desk thing. I'm like, oh, that makes so much more sense. Still all credit to Nick for teaching it to me, but,

of the Harvard Business Free. There was this monkey on the desk thing. I'm like, oh, that makes so much more sense. Still all credit to Nick for teaching it to me, but,

40:00

it it got me thinking, oh, wow. I'm not the only one who likes this. This thing is if it's a best it's, like, the second best seller,

it it got me thinking, oh, wow. I'm not the only one who likes this. This thing is if it's a best it's, like, the second best seller,

40:06

in all of their their their articles, then that's that's pretty good. So here's here's the idea.

in all of their their their articles, then that's that's pretty good. So here's here's the idea.

40:11

So it's a it's a rookie mistake that almost everybody makes as a manager or a CEO. You build a company or you're you're in charge,

So it's a it's a rookie mistake that almost everybody makes as a manager or a CEO. You build a company or you're you're in charge,

40:19

you start to hire people, and you but your in your mind, you're like, great. I hire these people. Now they're gonna take care of all these things. Now my I'm gonna have less work because I hired these people.

you start to hire people, and you but your in your mind, you're like, great. I hire these people. Now they're gonna take care of all these things. Now my I'm gonna have less work because I hired these people.

40:29

Right? But, of course, every kinda, like, first time manager, CEO, kind of learns, Well, we all pretty much suck at delegating at the beginning. And so what happens is you hire somebody. That person comes in. They're trying to do a good job, and they do he has this analogy of the monkey. So the monkey is, like, a problem. So he's like, an employee

Right? But, of course, every kinda, like, first time manager, CEO, kind of learns, Well, we all pretty much suck at delegating at the beginning. And so what happens is you hire somebody. That person comes in. They're trying to do a good job, and they do he has this analogy of the monkey. So the monkey is, like, a problem. So he's like, an employee

40:45

walks by your office and they knock knock. Hey, boss. Can I come in for a second?

walks by your office and they knock knock. Hey, boss. Can I come in for a second?

40:50

I just you know, I we have this situation. We got this problem. And you're like, oh, shit. Okay. Let's talk about it. And he's like, we have this problem. Here's the situation. This is happening. What do you think we should do? And you're like,

I just you know, I we have this situation. We got this problem. And you're like, oh, shit. Okay. Let's talk about it. And he's like, we have this problem. Here's the situation. This is happening. What do you think we should do? And you're like,

41:02

okay. It's not an easy answer. So I'm not sure. Let me think about it. I'll get back to you. Like, let me let me think about it or send me the info. I'll read it and then I'll get back to you. And he's what he what this guy points out is that that sounds very reasonable, but what's happened is they took a monkey that was their problem that they were responsible for. And now you've said, let me think about it. I'll come back to you with an answer or let me, you know, send me the materials. I wanna read them, and then come up with a decision.

okay. It's not an easy answer. So I'm not sure. Let me think about it. I'll get back to you. Like, let me let me think about it or send me the info. I'll read it and then I'll get back to you. And he's what he what this guy points out is that that sounds very reasonable, but what's happened is they took a monkey that was their problem that they were responsible for. And now you've said, let me think about it. I'll come back to you with an answer or let me, you know, send me the materials. I wanna read them, and then come up with a decision.

41:26

They've given you the monkey, the monkey's on your desk.

They've given you the monkey, the monkey's on your desk.

41:29

Then the next guy walks in. He says, hey, boss, you know, wanted to get your opinion on this. I'm thinking about doing this, and you're like, no. No. No. I don't like that. Let me let me edit it. Let me let me fix that for you. You you don't know what you're doing. Let me fix that for you. And, and I'll I'll I'll I'll come back to you. Again, monkey's off their plate. It's on your plate. And, you know, let's say you have five direct reports, only five employees that report to you.

Then the next guy walks in. He says, hey, boss, you know, wanted to get your opinion on this. I'm thinking about doing this, and you're like, no. No. No. I don't like that. Let me let me edit it. Let me let me fix that for you. You you don't know what you're doing. Let me fix that for you. And, and I'll I'll I'll I'll come back to you. Again, monkey's off their plate. It's on your plate. And, you know, let's say you have five direct reports, only five employees that report to you.

41:51

If even and all of them will usually have one monkey a week of, like, some unsolved problem.

If even and all of them will usually have one monkey a week of, like, some unsolved problem.

41:56

By the end of the month, you have twenty monkeys crying in your office. And you're like, what the hell just happened? I hired all these people, but somehow I have more work,

By the end of the month, you have twenty monkeys crying in your office. And you're like, what the hell just happened? I hired all these people, but somehow I have more work,

42:05

than I had before. Right? Because I am now responsible for solving a bunch of these problems.

than I had before. Right? Because I am now responsible for solving a bunch of these problems.

42:10

This article has basically talked about how you should handle that situation instead, like, how to actually delegate it so that

This article has basically talked about how you should handle that situation instead, like, how to actually delegate it so that

42:15

at the end of the day, they own that problem. So it's, like, first thing you wanna be very clear with them. Who owns this problem? You own this problem. I don't own this problem. Right? That means you're gonna be responsible for,

at the end of the day, they own that problem. So it's, like, first thing you wanna be very clear with them. Who owns this problem? You own this problem. I don't own this problem. Right? That means you're gonna be responsible for,

42:26

ultimately executing it for the results of that execution.

ultimately executing it for the results of that execution.

42:29

And for the final decision.

And for the final decision.

42:31

If you need help or input,

If you need help or input,

42:34

you can schedule a time with me. So you can't just come in and drop this problem off, and now it's my problem. I gotta deal with this now. Like, we will have scheduled time. Well, we will talk about any way that I can help you with your monkey. I can help you feed the monkey.

you can schedule a time with me. So you can't just come in and drop this problem off, and now it's my problem. I gotta deal with this now. Like, we will have scheduled time. Well, we will talk about any way that I can help you with your monkey. I can help you feed the monkey.

42:45

I can help you, you know, you know, put the monkey to bed, whatever you need to do. Gonna have scheduled time. You don't get to just hijack my time with whenever this problem exists. Right? There's only rare situations where you need to break the glass and hijack my time. Don't do it as a default. So part of it is, like,

I can help you, you know, you know, put the monkey to bed, whatever you need to do. Gonna have scheduled time. You don't get to just hijack my time with whenever this problem exists. Right? There's only rare situations where you need to break the glass and hijack my time. Don't do it as a default. So part of it is, like,

43:00

you only help in scheduled times. The second is making sure they understand that this is their problem, not yours. Right? You trust them with this. Next point is he's basically like, one of the things people they're very scared to do that because what if they mess up? And he's like, well,

you only help in scheduled times. The second is making sure they understand that this is their problem, not yours. Right? You trust them with this. Next point is he's basically like, one of the things people they're very scared to do that because what if they mess up? And he's like, well,

43:13

in the short term, that is painful, but in the long run, if great. Because what you're gonna find is people will go one of two ways within the first month of doing this, you're gonna either find out, wow. This person is really capable of solving that problem. They can take care of this monkey and more monkeys. I should actually promote them. I should invest in them their their, you know, their keeper.

in the short term, that is painful, but in the long run, if great. Because what you're gonna find is people will go one of two ways within the first month of doing this, you're gonna either find out, wow. This person is really capable of solving that problem. They can take care of this monkey and more monkeys. I should actually promote them. I should invest in them their their, you know, their keeper.

43:31

And the other is, you know, sort of sync or swim thing. Like, if they can't handle the monkey when you give it to them, they're not the right person for the job. And you can give them feedback one time of how you think they should have handled the monkey. And if they don't do time, you kinda know. Well, this is not not the right fit, and it filters them out. And so over time, you only have competent people who can take care of the monkeys themselves. How did he tie in Shepard? Well, he's like, you know, look,

And the other is, you know, sort of sync or swim thing. Like, if they can't handle the monkey when you give it to them, they're not the right person for the job. And you can give them feedback one time of how you think they should have handled the monkey. And if they don't do time, you kinda know. Well, this is not not the right fit, and it filters them out. And so over time, you only have competent people who can take care of the monkeys themselves. How did he tie in Shepard? Well, he's like, you know, look,

43:53

you need, you need to hire great people. When you hire them, it's not like, like, yes, Shepard will help you find great people. Right? That's what we do. We're, like, in, you know, you need a bookkeeper. You need an assistant. You need a marketing manager. You need somebody to do SEO for you. Whatever it is that you need, We'll find you the person. But if you're not good at actually delegating them,

you need, you need to hire great people. When you hire them, it's not like, like, yes, Shepard will help you find great people. Right? That's what we do. We're, like, in, you know, you need a bookkeeper. You need an assistant. You need a marketing manager. You need somebody to do SEO for you. Whatever it is that you need, We'll find you the person. But if you're not good at actually delegating them,

44:10

you're not gonna ultimately get what you want out of this. You didn't come to us just for the hire. You came to us to have your problem solved with less workload for you, right, to scale your business with less work for you. That's actually why you come to Shepard, not just to hire a person. And so his big thing was, like, if we gonna help people actually learn how to delegate, then they're gonna end up hiring more people because they're gonna have successful hire after successful hire. You're gonna have one great experience that's gonna lead to the next great experience. So that's kinda how we tied it in. But I really like this monkey on the back.

you're not gonna ultimately get what you want out of this. You didn't come to us just for the hire. You came to us to have your problem solved with less workload for you, right, to scale your business with less work for you. That's actually why you come to Shepard, not just to hire a person. And so his big thing was, like, if we gonna help people actually learn how to delegate, then they're gonna end up hiring more people because they're gonna have successful hire after successful hire. You're gonna have one great experience that's gonna lead to the next great experience. So that's kinda how we tied it in. But I really like this monkey on the back.

44:38

Thing. And I started to see it then. And every every time I would come to, you know, an employee would come in with a problem, I would, you know, quickly differentiate between. Do we need to talk about this now, or should we just have time when we talk about things? And secondly, how do I make sure that they're not just giving me the problem? And my instinct is a problem solver. I'm a doer, and I trust myself more than I trust anyone else. My instinct is just to do it myself just this one time, but that just this one time mentality never ends. But you that forever.

Thing. And I started to see it then. And every every time I would come to, you know, an employee would come in with a problem, I would, you know, quickly differentiate between. Do we need to talk about this now, or should we just have time when we talk about things? And secondly, how do I make sure that they're not just giving me the problem? And my instinct is a problem solver. I'm a doer, and I trust myself more than I trust anyone else. My instinct is just to do it myself just this one time, but that just this one time mentality never ends. But you that forever.

45:02

You don't catch me as a regular one on one meeting type of guy. But are you?

You don't catch me as a regular one on one meeting type of guy. But are you?

45:08

I try not to have regular one on one, so I think right now I probably have one

I try not to have regular one on one, so I think right now I probably have one

45:13

two. I have one with my assistant,

two. I have one with my assistant,

45:15

because I'm like, hey, what I do with my assistant, which is great. So I hired my assistant off sheppard. That's the plug. What I tell her to do, I I just created a bullshit filter. I'm like, anything you see that comes into my inbox or anything I say in passing that is non urgent.

because I'm like, hey, what I do with my assistant, which is great. So I hired my assistant off sheppard. That's the plug. What I tell her to do, I I just created a bullshit filter. I'm like, anything you see that comes into my inbox or anything I say in passing that is non urgent.

45:28

I need you to put it all together into one dock and schedule one hour with me, and we just knock them all out in that one hour of cleanups. Because, like, I hate when I have to, like, stop what I'm doing, my big task, and, like, just address this one little thing. Oh, my eyeglasses prescription

I need you to put it all together into one dock and schedule one hour with me, and we just knock them all out in that one hour of cleanups. Because, like, I hate when I have to, like, stop what I'm doing, my big task, and, like, just address this one little thing. Oh, my eyeglasses prescription

45:42

thing. Oh, my my kid, their elementary school asked for this. Or,

thing. Oh, my my kid, their elementary school asked for this. Or,

45:47

yeah, this person's asking for their k one or whatever it is, like, random requests. This person's asking for this for a laptop or whatever it is. And so I said, if unless it has to be addressed right now,

yeah, this person's asking for their k one or whatever it is, like, random requests. This person's asking for this for a laptop or whatever it is. And so I said, if unless it has to be addressed right now,

45:57

we do them on Wednesdays, we gotta clean up time, and there's one dock, and we just make a game. It's like How many of these can we knock out in one hour? I'm just gonna make decisions on the fly, and it's not gonna interrupt anything else I'm doing. So she helps me with that.

we do them on Wednesdays, we gotta clean up time, and there's one dock, and we just make a game. It's like How many of these can we knock out in one hour? I'm just gonna make decisions on the fly, and it's not gonna interrupt anything else I'm doing. So she helps me with that.

46:10

And so I delegated to her, like, the entire class of things, which are

And so I delegated to her, like, the entire class of things, which are

46:15

stuff that has to get done, but is not important. It's not gonna, like, push the ball forward on my my hopes and dreams. It's just like shit that's gotta get done. That's,

stuff that has to get done, but is not important. It's not gonna, like, push the ball forward on my my hopes and dreams. It's just like shit that's gotta get done. That's,

46:24

I would rather put all together and knock out a one So I have that meeting and I have one with the CMO of my e com business where I just we talk about how it's going. Those are the only two that we have.

I would rather put all together and knock out a one So I have that meeting and I have one with the CMO of my e com business where I just we talk about how it's going. Those are the only two that we have.

46:33

By the way, I

By the way, I

46:36

I think your deal with Shepard might end up being pretty good. I mean, you already knew that, but did you I won't even name the names because we'll we'll will be a shepherd,

I think your deal with Shepard might end up being pretty good. I mean, you already knew that, but did you I won't even name the names because we'll we'll will be a shepherd,

46:46

pod. But one of your competitors

pod. But one of your competitors

46:48

just raised money at a

just raised money at a

46:51

three hundred million dollar valuation, I think. It was hundreds of millions And they showed how much revenue they added in the last twelve months, and it was jaw dropping.

three hundred million dollar valuation, I think. It was hundreds of millions And they showed how much revenue they added in the last twelve months, and it was jaw dropping.

47:01

Jaw dropping. It was insane. I had no idea these things could be as big as they are. I think they had added. Do you know what I'm talking about? Yeah. Yeah.

Jaw dropping. It was insane. I had no idea these things could be as big as they are. I think they had added. Do you know what I'm talking about? Yeah. Yeah.

47:10

The all the competitor all all the companies that are were, like, doing this. Like, the companies are starting now. I think they're having a tough time or a much tougher time. Really gonna work on the long run, but the ones that have been doing this for, like, four, five, six, seven years, they're benefiting from, like, this, like,

The all the competitor all all the companies that are were, like, doing this. Like, the companies are starting now. I think they're having a tough time or a much tougher time. Really gonna work on the long run, but the ones that have been doing this for, like, four, five, six, seven years, they're benefiting from, like, this, like,

47:25

work rent remote. Right? When work rent remote, that was a big deal. Having offshore talent is just like a smart thing to do. It's just like more remote. That's fine. It's no no extra organizational cost to you. Right? The second thing, during the zero interest rate, you know, period,

work rent remote. Right? When work rent remote, that was a big deal. Having offshore talent is just like a smart thing to do. It's just like more remote. That's fine. It's no no extra organizational cost to you. Right? The second thing, during the zero interest rate, you know, period,

47:39

Everything was about growth, growth, growth, nobody cared about profits. Now everybody cares about profits. Well, one of the biggest cost to every business is their labor. And if you can basically reduce your labor cost by even you know, percentage points, that all drops straight to the bottom line. And so your your your EBITDA goes up and your EBITDA goes up, the company value goes up, that became the focus for a lot of real companies now.

Everything was about growth, growth, growth, nobody cared about profits. Now everybody cares about profits. Well, one of the biggest cost to every business is their labor. And if you can basically reduce your labor cost by even you know, percentage points, that all drops straight to the bottom line. And so your your your EBITDA goes up and your EBITDA goes up, the company value goes up, that became the focus for a lot of real companies now.

48:00

I think the last thing is that,

I think the last thing is that,

48:02

I don't know, people like me and others have start to talk more openly. Like, it used to be, and maybe still is. I don't know, kind of a douchey thing to be like, my assistant or whatever. Like, I have an assistant. Like, It's kind of like a thing most people wouldn't brag about or talk about, but a lot of people are now more open about, like, hey, here's what I here's what I did. Here's how it's

I don't know, people like me and others have start to talk more openly. Like, it used to be, and maybe still is. I don't know, kind of a douchey thing to be like, my assistant or whatever. Like, I have an assistant. Like, It's kind of like a thing most people wouldn't brag about or talk about, but a lot of people are now more open about, like, hey, here's what I here's what I did. Here's how it's

48:19

benefited me. Here's how here's the systems I used to set it up so that if you're in a similar position, maybe that'll benefit you. And that I think that gospel started to spread. It was also more fringe. So, like, for example, before COVID, it was, like, this company's all remote. Wow. That's so crazy. It's almost as crazy as, like, a a company service lunch, That's insane. They have, like, free washer. Like, they'll clean your clothes. He doesn't wear, like, deodorant.

benefited me. Here's how here's the systems I used to set it up so that if you're in a similar position, maybe that'll benefit you. And that I think that gospel started to spread. It was also more fringe. So, like, for example, before COVID, it was, like, this company's all remote. Wow. That's so crazy. It's almost as crazy as, like, a a company service lunch, That's insane. They have, like, free washer. Like, they'll clean your clothes. He doesn't wear, like, deodorant.

48:40

It's just old choice. Like, it was it was in saying, and then sheppard and a couple other people actually did a really good job of kinda repositioning it. They packaged it a lot nicer because, obviously, upwork has been around forever. But it was still considered,

It's just old choice. Like, it was it was in saying, and then sheppard and a couple other people actually did a really good job of kinda repositioning it. They packaged it a lot nicer because, obviously, upwork has been around forever. But it was still considered,

48:55

low status a bit where it was, like, oh, I just used Fiver and, like, I can't believe it actually worked. Whereas now companies like Shepherd, you guys like, like, your team is your team, and it doesn't matter which country they're in. You know what I mean? And so they've done a good job of of repositioning it to make it seem it did not make it seem because it is the the same thing, but it's just it may feel better. With Shepard overseas.

low status a bit where it was, like, oh, I just used Fiver and, like, I can't believe it actually worked. Whereas now companies like Shepherd, you guys like, like, your team is your team, and it doesn't matter which country they're in. You know what I mean? And so they've done a good job of of repositioning it to make it seem it did not make it seem because it is the the same thing, but it's just it may feel better. With Shepard overseas.

49:16

Are you racist?

Are you racist?

49:17

I don't know. It's just an open question. I was putting that out there for the for the, for the masses. Alright. Enough for the enough for the thrill, enough for the show. Alright. Let me tell you about something.

I don't know. It's just an open question. I was putting that out there for the for the, for the masses. Alright. Enough for the enough for the thrill, enough for the show. Alright. Let me tell you about something.

49:26

So in two thousand and seventeen,

So in two thousand and seventeen,

49:29

This guy comes to my office.

This guy comes to my office.

49:31

I was currently running the hustle. We had just gotten going. We are probably only a year and a half in, but we had some some some hype. So people started talking to us. This guy named Caleb reached out to me. Caleb originally was my account manager at SendGrid, which is what we are using to send emails.

I was currently running the hustle. We had just gotten going. We are probably only a year and a half in, but we had some some some hype. So people started talking to us. This guy named Caleb reached out to me. Caleb originally was my account manager at SendGrid, which is what we are using to send emails.

49:47

I get lunch with him, whatever. I think that he's just gonna upsell me on SendGrid turns out. He was like, hey, man. I've been working on this idea.

I get lunch with him, whatever. I think that he's just gonna upsell me on SendGrid turns out. He was like, hey, man. I've been working on this idea.

49:54

I've been working on nights and weekends on it, but I'm gonna make a bed for kids who have autism, down syndrome, a variety of things like that. Because they need a special bed. They need a bed that helps with some sensory issues. They need a bed that has a camera that could be tracked more easily.

I've been working on nights and weekends on it, but I'm gonna make a bed for kids who have autism, down syndrome, a variety of things like that. Because they need a special bed. They need a bed that helps with some sensory issues. They need a bed that has a camera that could be tracked more easily.

50:08

And I was like, alright, Kayla. That's cool. Do you have a kid with autism? Is is that what inspired you? And and I think he was like, no. I I I'm unmarried. I don't have children. And I was like, well, this is This is just kind of a weird, like, problem to solve for. He's like, yeah. Well, I just think it's a a good a good problem to solve. And I was like, well, I I just don't ever think you're gonna pull that So,

And I was like, alright, Kayla. That's cool. Do you have a kid with autism? Is is that what inspired you? And and I think he was like, no. I I I'm unmarried. I don't have children. And I was like, well, this is This is just kind of a weird, like, problem to solve for. He's like, yeah. Well, I just think it's a a good a good problem to solve. And I was like, well, I I just don't ever think you're gonna pull that So,

50:26

god bless you.

god bless you.

50:28

Start a newsletter nerd.

Start a newsletter nerd.

50:30

You you you work at at SendGrid. Well,

You you you work at at SendGrid. Well,

50:33

about a week ago, I see this guy who joins Hampton, and he reaches out to me goes, hey, you remember me? I go, Caleb, of course, I remember you. How are you? He goes, well, that thing you told me that was silly, cubby beds, it's a thing now. And we've done something like sixty or seventy million dollars, in revenue so far. And I've bootstrapped the entire thing. And he was like, he sent me the website. So you guys can you can check it out at cubbybeds dot com.

about a week ago, I see this guy who joins Hampton, and he reaches out to me goes, hey, you remember me? I go, Caleb, of course, I remember you. How are you? He goes, well, that thing you told me that was silly, cubby beds, it's a thing now. And we've done something like sixty or seventy million dollars, in revenue so far. And I've bootstrapped the entire thing. And he was like, he sent me the website. So you guys can you can check it out at cubbybeds dot com.

50:57

It's amazing. And he I go, I cannot believe he pulled this off. And he shows me pictures. He's like, yeah. Look, here I am in my garage. We are assembling the piping.

It's amazing. And he I go, I cannot believe he pulled this off. And he shows me pictures. He's like, yeah. Look, here I am in my garage. We are assembling the piping.

51:05

No factory wanted to take us on. So I just had to, like, buy a bunch of piping in order to, like, make the original bed, the MVP.

No factory wanted to take us on. So I just had to, like, buy a bunch of piping in order to, like, make the original bed, the MVP.

51:11

We we sold a bunch of it. I think the beds cost five to ten grand. And people's insurance pays for it. And at this point, he's gonna do many tens of millions in revenue this year. And so I think this is just proof that a, I don't know if this guy actually looked up to me. Maybe he little he did a little bit because we had a little bit of hype, and I told him it was stupid. So, a, don't listen to me or don't listen to anyone do the damn thing. And, b, this is just awesome. Yeah. This is amazing dude. So, okay, smart smart beds for special needs. The thing looks amazing. I don't know why this is special needs. Would love to sleep in something like this. This this amazing cocoon

We we sold a bunch of it. I think the beds cost five to ten grand. And people's insurance pays for it. And at this point, he's gonna do many tens of millions in revenue this year. And so I think this is just proof that a, I don't know if this guy actually looked up to me. Maybe he little he did a little bit because we had a little bit of hype, and I told him it was stupid. So, a, don't listen to me or don't listen to anyone do the damn thing. And, b, this is just awesome. Yeah. This is amazing dude. So, okay, smart smart beds for special needs. The thing looks amazing. I don't know why this is special needs. Would love to sleep in something like this. This this amazing cocoon

51:45

of peace and solitude. Why would I not with, like, padded walls and whatnot? This is amazing.

of peace and solitude. Why would I not with, like, padded walls and whatnot? This is amazing.

51:50

It's amazing. And and if you go to the website, it looks awesome. It's like, This is better than Eight Sleep. This is better than the purple mattress. This is better than all those companies. I love this company. And it costs I I don't I don't know the exact price. I actually am not sure if they even put it on there because people's insurance pays for it, which is just as a whole another beast. I'm like, how on earth do you figure that out?

It's amazing. And and if you go to the website, it looks awesome. It's like, This is better than Eight Sleep. This is better than the purple mattress. This is better than all those companies. I love this company. And it costs I I don't I don't know the exact price. I actually am not sure if they even put it on there because people's insurance pays for it, which is just as a whole another beast. I'm like, how on earth do you figure that out?

52:10

But it I think it costs five to ten thousand dollars. It's quite expensive, and they are selling the crap out of these. And I was telling on my dude, not only is this an awesome business. This is, like, one of the few things that you can make where you can make a lot of money, and I think it's, like, actually good for the world and everything like that.

But it I think it costs five to ten thousand dollars. It's quite expensive, and they are selling the crap out of these. And I was telling on my dude, not only is this an awesome business. This is, like, one of the few things that you can make where you can make a lot of money, and I think it's, like, actually good for the world and everything like that.

52:25

Can you believe this guy pulled us off? Like, would you have had the same reaction to me, as I did years ago? No. I would have seen the genius in it, and I would have invested on the spot. I would have told him You're a legend for doing this.

Can you believe this guy pulled us off? Like, would you have had the same reaction to me, as I did years ago? No. I would have seen the genius in it, and I would have invested on the spot. I would have told him You're a legend for doing this.

52:37

Well

Well

52:38

You and I are not the same. So We're a little different.

You and I are not the same. So We're a little different.

52:43

But I want I gotta give your ever to bring your ideas to me, not Sam. He's a hater. I gotta accept this, Sam. You can go to Sam.

But I want I gotta give your ever to bring your ideas to me, not Sam. He's a hater. I gotta accept this, Sam. You can go to Sam.

52:51

I gotta give this guy a shout out. I think it was awesome. He told me a story. I'm like, dude, I haven't heard from you in, like, eight years. That's so awesome. Well, I love I love that it's covered by insurance. I'm sure that was not simple to do that to get that done. But now you have this fourteen thousand dollar bed. That's,

I gotta give this guy a shout out. I think it was awesome. He told me a story. I'm like, dude, I haven't heard from you in, like, eight years. That's so awesome. Well, I love I love that it's covered by insurance. I'm sure that was not simple to do that to get that done. But now you have this fourteen thousand dollar bed. That's,

53:06

yeah, I I just put it in my cart. It's about fourteen thousand dollars. What are all the features that it has? So it has, like, a camera, a camera system that, I guess, is good, and it has Remodering.

yeah, I I just put it in my cart. It's about fourteen thousand dollars. What are all the features that it has? So it has, like, a camera, a camera system that, I guess, is good, and it has Remodering.

53:15

Yeah. Like, the kind of safety, kind of, like, It's like a contained thing that has, like, soft, you know, walls and whatnot so you can't get hurt.

Yeah. Like, the kind of safety, kind of, like, It's like a contained thing that has, like, soft, you know, walls and whatnot so you can't get hurt.

53:23

It's a bed besides that. Yeah. It vibrates. It has,

It's a bed besides that. Yeah. It vibrates. It has,

53:27

light that come the And it has a camera? And it has lights that, like, dim with the sunset and come up with the with the sunrise. It has camera or it has speakers in there, so it can help with meditation and, like, certain breathing patterns, it vibrates. It's pretty cool. It's a pretty cool bed. And Okay. It's been totally bootstrapped.

light that come the And it has a camera? And it has lights that, like, dim with the sunset and come up with the with the sunrise. It has camera or it has speakers in there, so it can help with meditation and, like, certain breathing patterns, it vibrates. It's pretty cool. It's a pretty cool bed. And Okay. It's been totally bootstrapped.

53:43

I honestly think somebody should make this for adults. Are am I wrong? Like, should there not be a version of this for, like, the Huberman acolytes who are, like, you know, I need to optimize my sleep Why not?

I honestly think somebody should make this for adults. Are am I wrong? Like, should there not be a version of this for, like, the Huberman acolytes who are, like, you know, I need to optimize my sleep Why not?

53:53

Yeah. I I definitely think that this could work for, for I told, one of our mutual friends who's definitely on the spectrum and his immediate reply was Yeah. They need to make these four adults. I want one.

Yeah. I I definitely think that this could work for, for I told, one of our mutual friends who's definitely on the spectrum and his immediate reply was Yeah. They need to make these four adults. I want one.

54:05

Good. I,

Good. I,

54:06

I went to Rob Dyrdick's house, and he has this nap pod in his office.

I went to Rob Dyrdick's house, and he has this nap pod in his office.

54:10

And it's like this thing, it's like a giant helmet. So you he lays down and, like, his body is out of it. That's so lame. It's like chest up is in this cocoon.

And it's like this thing, it's like a giant helmet. So you he lays down and, like, his body is out of it. That's so lame. It's like chest up is in this cocoon.

54:22

And I don't know if it works. I don't know if it doesn't work. But if there is something like that that works,

And I don't know if it works. I don't know if it doesn't work. But if there is something like that that works,

54:27

I would definitely pay. And in fact, I feel like that company should exist. If somebody's making that or somebody has one of these that works, Please reach out to me. I wanna I wanna learn about this.

I would definitely pay. And in fact, I feel like that company should exist. If somebody's making that or somebody has one of these that works, Please reach out to me. I wanna I wanna learn about this.

54:36

Yeah. I I think that Netpod is just absolutely ridiculous. I think a blanket and a couch will suffice, but the fuck do I know clearly? I'm wrong.

Yeah. I I think that Netpod is just absolutely ridiculous. I think a blanket and a couch will suffice, but the fuck do I know clearly? I'm wrong.

54:44

Well, that's it. Copy beds. Good job.

Well, that's it. Copy beds. Good job.

54:47

Where do we go from here? Maybe we wrap up. Maybe that's the pod. Alright. That's the pod.

Where do we go from here? Maybe we wrap up. Maybe that's the pod. Alright. That's the pod.

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