Encarta | Connor Price’s Viral Formula to Get +650M Spotify Streams (#484)

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On average, a million streams is around four thousand

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dollars USD. On Spotify. On Spotify. And we're averaging, like, sixty million streams a month right now. Across our catalog. Things are just

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pretty crazy. And I don't think most people know that there's that potential because

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In music, you hear there's no money in streaming. But I'm like, that's because labels own eighty percent of your songs. But if you own your songs, there's a shit ton of money in streaming.

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Okay. Welcome first.

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So I don't know what the real intro of this is gonna be, but I I wanted to introduce this to you guys.

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Sam had put this on the calendar. Like, hey, we're recording with Connor and, Brianna. And I think he those of you guys in person or real life or whatever,

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And he kinda loosely said, I was he said something like, oh, I was like, is that the rapper kind of music person?

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And then when I was doing the prep for this, I was like, oh, it's these these people? Oh my god. I love

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I love your stuff. I am so excited for this.

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As you could probably tell, because I'm screaming.

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But I'm so excited for this because

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I think what you do is literally amazing. I think it is so smart.

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And I think it is so impressive what you've done.

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You know, we've had the chance to talk to mister Beason's podcast, and we've talked to Hassan Minhage in comedy world. We've talked to some Cody Co on the YouTube side who you kinda look like. I think you you know that.

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But I do

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I gotta say, I think you

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are playing TikTok like a Fiddle. I think you have figured out, like, the thing. Every platform that comes out, there's, like, There's, like, the people that, like, kind of come from the old world onto that and just kinda try to do the same thing, but maybe shorter or faster or video or whatever.

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And then there's people who figure out that medium for what it is. And I think you figured out how to do music on TikTok, like nobody else,

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I don't know if you're a marketing genius or if you fell into that, but either way, it's working. And therefore, I am so excited to have this conversation because last night,

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You could tell I'm kinda tired because I was binging your content. I was just so inspired. I was so inspired. I don't do anything in the music world. I I bet ninety nine percent of the listeners don't do anything in the music world, but I was so inspired just by what you were doing. So that's my intro of just

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fanboy because I can't believe how good you guys are at what you do. That was the nicest intro ever. Well, thank you so much. Yeah. No. As far as the marketing stuff goes, that's all Brianna. Which is why it's so fun to be able to do this conversation with her. Because we we do everything together,

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but so so many of my ideas that have gone viral are are her ideas. So let's give people a little context, and we could either explain it, or I do think it would be better to literally just show it. I'm gonna I love the show message. K. So I have a bunch that I liked.

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Dude, you know how much I like this? I was last night. So I'm doing this on my laptop, and I'm not logged in to TikTok. And I kept hitting the like button. And, like, the, you know, I was, like, trying to like it. And it's, like, create an account. And I almost created a second account just to give you the like because I was so felt like you deserved it. Like Oh, thank you. You know when you feel like someone earned it? That's how I felt. Alright. I love it. Play a video. Play one of the videos.

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Yo. Yo. Yo.

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What

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is he doing?

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Oh, yeah. So he was telling me that if you, if you cut a carrot a certain way, you can play it like a flute He really thinks that's gonna work? Apparently, it's the thing.

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Just ignore him. Ready?

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Yeah. Do me a favor. Pull up that

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Pull up that one session with yeah.

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Look, they said that I couldn't do it, so I went and

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did it.

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W is only your mobbing, winning.

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Top of the world of globus.

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Spin, spin it. Yeah. If you know, you know, I've been on it. What? Mission mission, mission, though. Okay. Let's get it. Got little time on my hands with a wristwatch. I don't got time for the breaks in a pit stop, race through the dreadlock, take it, like, Chrisrod, right to the chance they win heavy metals like slipknot, got the driving, I got tunnel vision. I just stride the way I run the business. I've been making paper like I'm gonna miss. Let's see the end game. I got wonder vision, look. I don't ever bother with a critic, hit it with a chronicle already. Boom. So you create these these little, like,

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opening skits,

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and you'd you don't hit them, like, okay, traditional way of doing things. Somebody wants to be a musician. They're gonna fire up

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TikTok, and they're gonna just play their song. Maybe they play their song with a music video already baked in. And if me if it's me, and I'm just hearing the opening of a song, it's usually pretty slow. There's a little bit of a buildup.

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You know, just like the just a little bit of instrumental playing at the beginning. Or they might say, hey, I'm Sean. This is my new track. Give it a listen. Right? Kind of boring, sort of begging for attention. Whereas, you have these little opening skits that gets you curious of what's gonna happen. You're playing all these characters like, you know, Eddie Murphy

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in, whatever that movie was,

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You're sitting here, Tyler Perry, and you're playing all the characters. And then then you hit them with a track that's actually, like, surprisingly good for how simple the intro is. I don't know how how to explain it, but this is how you got famous for doing this stuff on TikTok.

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Sure. Yeah. No. So I make music, specifically in the kinda hip hop rap world, a little bit of pop sometimes. But, yeah, so with the the whole goal with these videos is to not make it seem like you're selling someone, especially on TikTok. The moment you feel like someone's like, hey, check out my song. You're gonna you're gonna swipe away. So you you have to provide entertainment first.

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And we have found the best way to do that is through Skits is to It was really easy because Connor's been acting since he was six years old. So it was the perfect way to kinda merge those two worlds,

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and it it worked. Yeah. I saw you were in a bunch of, like, a good luck chuck, like, a bunch of -- Yeah. -- a bunch of movies. It started acting when I was six in Toronto where I grew up, started with commercials. When I was ten, I did a movie called Cinderella Man. I played the son of Russell Crow in that film. And that was kind of the first huge project that was ever a part of. First time I went to LA for the premiere, signed with a US agent and so from a kid. I've just been doing TV and film my whole life. And And then when COVID hit and production shut down,

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I was like, what do we do? I was working at AlFA at the time, the pet company.

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I left that job, and then I was like, okay. Connor's really good at wrapping. He's he's loved hip hop for so many years. Why don't we try marketing that? And he didn't want to because he thought TikTok was kind of lame. Like, it was in the era where people just did those little dances. So Yeah. I took some YouTube videos he had filmed, turned them into vertical pieces of content. He's like, I'm a thespian. I'm not gonna be on TikTok. I'm an actor. I'm I'm I'm in

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films. My biggest regret is not starting sooner on, like, social media specifically. I'd always been anti that. Once he saw a video go viral, and then it translate to streams the next day. He's like, okay. Maybe we can't do thirty times. Yeah. Every every time yeah. Let's pause for a sec. We gotta say in the background here because people said alpha Paul. So, basically,

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I I'm friends with Ramon, who then be me, Sean Ramon, are all buddies. Ramon is on episode two or three or four. Sean talks to him. He had a pet this episode two. He had a a soap opera company and then a pet company.

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I remember Ramon bought this pet business that seemed outlandish at the time turned into a a successful business. I went to Vegas to hang out with them. I think I was there regardless, and I just went to hang out to the office. Brianna was his right hand woman running marketing and everything else at the company. I go to this brand new office that he has and remote's like,

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Connor is Brianna's wife. She he's actually just gonna help us move. He's, trying to make it -- By the way, sir. -- being or he's trying to make it an act. Told me that you showed up, like, high on drugs because you were afraid of flying. So you're, like, you're, like, dope. I hated flying. And I took up I took too much medicine I got to I, like, I was still figuring out the dosage, and I got the office. I was, like, I gotta go to sleep. So I was, like, all messed up. I was, like, I'm sorry, guys. I'm, like, intoxicated. But I met I I remember me meeting about two minutes. Yeah. He was moving boxes. Like, you were because you were an actor and you were in between shit and you were just moving. And then, like, months later,

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He her mom was like, hey, remember Brianna's wife or husband? She,

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he's, like, trying to actually become a rapper, and he's actually good. And I'm, like, The guy is moving. What? Really? I don't buy it. I I don't buy it. And then you had, like, some traditional

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rap music videos. And I'm like, okay. He actually is quite good.

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Then,

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Ramon was like, hey, Brianna's actually left Alfa Paul, and she and she's gonna take over his shit. And then I started seeing a TikToks, and I'm like, oh my god. This guy's the best. And then you blew up. And now it looks like you have like, eight million monthly listens on your Spotify. Yeah. He Ramon's telling me that you guys are independent again. So you, like, own all the music, and he's, like, saying, like, dude, their numbers for revenue are outlandish. You can say it if you want or not. Yeah. But, like, they're making a really good living. Now Connor's going on tour. He's with Hoodie Allen. He's in Europe. He's selling shows in Europe. And now you're, like, legit famous. So it looks like your top song spinning has a hundred and five million downloads. The other one has seventy four million. Like, you guys are killing it. And I knew you just as this nice guy who was moving boxes. And this was only I think this was three years ago. This wasn't long ago. Maybe it don't happen so fast. The first time we met was at a comedy show. Five years ago in twenty eighteen. Do you remember that? It was like a Chris deal you show, and then, yeah, you came to the office. I think you and I were, like, butting heads that day. And then Ramo's, oh, he's just on drugs. And I'm like, okay. That makes sense. Yeah. What Ramon told me, one time, voice specialist to me last night. He's like, yeah. Same same came to the office, but he was like, you know, a little bit, like, doped up from the the the flight. And he goes, you know, Sam normally asks, like, pretty direct questions.

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Like, add drugs. Oh, Sam was getting the kind. Everyone's lap talks, like, what are you working on? Why are you doing? And I'm like, I don't remember that. I don't remember that. Sorry. You're making my team nervous as hell.

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And, Brianna, you don't know this, but,

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I also sell your work before we ever met because

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you were behind a lot of the ads. So Alpha Paws scaled like crazy. So Ramon bought this business. That's a

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dog ramp business initially. So it was literally, like, it was called sausage dog. It says sausage dog. That's right. Wow. Which is also what they used to call my dorm in college. But but then

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so so Well played. So then,

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it's like little dogs use the ramp to get up on the bed or on a couch or down from I have four of them in my house because I got a little dog, and I also know Ramones. So he sent me four four free rams. The so there was a so these these rapture break, but I was like, how do you sell Like, are you looking for these? He's like, no. Both people don't even realize they want it. So we gotta, like, make ads that teach them that they want it. And I was just getting at the ecomm. I had I was Ramon's the reason I started an ecomm brand, because I was sitting at his house hearing the Shopify ching ching on his phone. I was like, dude, I want that noise in my life. How do you do that? So I decided to start one, and he to help me, he goes, he's like, here,

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I added you to my ads account, which is, like, basically, like, adding you as a cosigner on a bank account, basically. Nobody gives their Facebook ad account to somebody else, but that's -- Very intimate. -- loan is that kinda guy, that kinda friend. And so I'm in the ad account. And I'm looking at all your ads that you created because you had all these video ads that were working to sell peepads and ramps and all this stuff. I was like, damn, I need somebody who's good at creating ads. And I think was is it right that you were just kinda, like, at that warehouse, or you would just, like, come up with the concept yourself and figure out like, test them. Is that kinda where you got this, like, quick video production? You and your sister, I think. It was mainly myself and Catherine. Do you remember Catherine?

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Catherine and I ran the marketing and then my little sister would help me. But basically, we would just try and like either

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pull at someone's heartstrings. Like, we would start a video with maybe an injured dog, and then instantly a person that has an injured dog can relate to that. And they're like, oh, like, And then we show the solution. And then acute little dog, we literally bought a chihuahua. She's upstairs

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just to use, like, for marketing ads, and we would show her trying to jump up on the couch instantly, everyone that has a chihuahua is like, oh, my dog does the same thing. Boom. Here's a solution.

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And it just freaking worked. It was wild. Like, I've I couldn't believe it. We went from an office as big as a bathroom to, like, a twenty thousand square foot warehouse within a year. Yeah. I was I was doing a lot of moving. Connor was moving a lot. Connor would help film. He would help edit the ads. Yeah. It was a family production. And then All the high performing ads we filmed in either our living room or Chloe's living room. Yeah. In our house. And then when I was like, okay. I really wanna do my own thing. We wanna start a family. I need to leave this pet company broke my heart because my mom's my best friend, but I had to ultimately leave. And I was trying to start other companies. I'm like, what can I start? I started, like, a coffee brand,

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a, like, a Christian brand. And then our friend Cliff Weitzman, he's the CEO of Speechify. Oh, we know Cliff. You know, I love Cliff. He was He he says hello. I was talking to him this morning. I said I was gonna be on Yeah. Cliff was over for dinner, and I was just venting my frustrations

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of product boredom. And he's like, brie, stop. Like, this is your product. He's like, Chris Jenner, the shit out of him. So the next day I stopped. I had a huge order and inventory of coffee, and I let it go to waste. And I'm like, we're going all in on this. And I pretty much just used the same mindset I used to sell the dog ramps to sell his music. It's like, how can we hook someone in and how can we tell a story around this song? Because A lot of music these days is just like a really cool beat and, like, some generic lyrics. Right. But I'm, like, there's a lack of storytelling, and I think that's what music online is missing and we did it. So And we're doing it independently. So So I you can see it because as I was doing my my binge I I can't even call it research. I was just, enjoying myself going down. I did the tour de France down your your profile.

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The first video actually on your YouTube channel is pretty dope. I don't know. Sam, have you seen the very first video that they the first song that he posted?

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Is that is that the one where you wrap about how you set a center. Yeah. Yeah. S. Yeah. Yeah. Yeah. What is it called? The s word or what would you use it? What'd you call? No. It's just s. It's just the letter s. Yeah. So you wrap about you used to have a stutter. And then in in the song, you're basically every, like, a bunch of the words start with s. And, by the way, you sent me down a a y ski rabbit hole two last night. Like We love Huge huge inspiration for that. I'd never heard of him. He's dope.

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So anyways, the that's the first song. And it's like, okay. This person clearly has talent, but also it's like, I don't know.

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Not different yet. It's never been easier to go on, I don't know, fruit loops to make a beat and and and then and then try to try to wrap and, like, do fifteen seconds of a good rep. Like, that's, I guess, never been easier. Would you say? Like, it's kinda more competitive than ever to do that part. Totally. Totally. I mean, there's what? Sixty thousand songs uploaded every day. Be more. I think the date is closer to a hundred now, but roughly, I'd say to be safe. Sixty thousand songs uploaded every day. Yeah. They the the the ease of being able to make music now, especially in the hip hop space with with,

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programs like fruity loops where And splice where you can find sample to free samples. Yeah.

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It's, yeah, a lot of people are making music way more efficiently than every You can see, like, kind of the progression. Like, okay. You're gonna some views. You put down some good tracks, but, like, there was a I could almost draw a line and be like, then they figured out how to create, like, hooks for these videos.

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It was the presentation. And then everything was different after that. And is that when you join, Brianna? Like, is that kinda when you, Chris gendered the shit out of

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Yeah. That's when I really stopped trying to do a million things and focused just on him. And the biggest moment for us was creating a series. That's when we started to spin the globe series where he would spin a globe and land on a country and collab with an artist. That took us from, like, here to, like, Yeah. That took off like crazy. That that that first video that we did where we landed on Zambia and found the Zambian artist. That that video has seventy two million views on TikTok and seventy two million views on tube shorts. So explain that video. Yes. Yeah. So it it was an idea where I had this song with this artist named Kila, who's independent artist from Zambia. When we first worked with him, he had less than a thousand monthly listeners. He had a hundred and eighty nine monthly listeners. And now he's over a million because that song, which is incredible. Wow. And it's, like, changed changed his life But, essentially, we were like, alright. How can we market this? And I was like, alright. We need a strong hook in the first two to three seconds. Let me let me play it. I want you to break it down. Sure. No. Please do. Yeah. Alright. I'm gonna spin this globe and wherever my finger lands, I'm gonna find an artist from that country to collaborate with me on a song so it happens.

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Zambia. Alright. Well, let's find out more about Zambia. I started researching some up and coming artists and one guy really stood out to me. His name is Kila. He's a rapper. From Luzaka, which is the capital of Zambia. I felt like his style and his voice would sound perfect on the song I'm working on, so I reached out to him, I sent him the beat, and then a few days later, send me back. This is going up. Yo. I know a lot of people praying for my downfall, but the only thing that I'll be down for is being top five, but I down four. I'm down to earth like the ground rove, and I've been flying so long. I tend to ask people. What's the ground for? Man, I'm only headed up, see my flow volcanic. It's the fire I erupt, heard the basket and rowdy because they haven't had enough. You know, I'm running the city. You're just running out of

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Yes. And then with my test, I flew hard. So that whole thing, five seconds there. Like, the speed that you hit them with that

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initial hook of, like, you're already started. You're, like, mid word. You're, like, alright. I'm gonna spin this globe. Now that you're doing something interesting visually,

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and we and then you set up this the premise, the stakes of, like, wherever my finger lands, I'm gonna find an artist and do a song with them, which, okay, I've never heard of that before. So where does this idea come from? And, like, how much time did you put into that first getting that first five seconds to be good? I was literally at the gym with Connor's mom, and I thought of it, and I texted him. I said, I'm star I'm stopping at Target. We're grabbing a globe. Here's the idea.

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And his mom parked the car. I ran and got it. It was, like, nineteen bucks. And to be honest, at the time, we didn't realize it would blow up. And we posted on a Sunday And it got three million views the same day. I'm like, oh, shit. Okay. This is a series. We have to do this again. And instantly, I went on my phone. I'm like, what country's next? And I searched hashtag Dutch wrap because I really wanted a Dutch artist. I think that language is so beautiful. And I found this guy named Benz, then we did episode two two weeks later. And boom, that's spinning, and it That's the song that now has over a hundred million streams on Spotify in less than nine months. That's so insane.

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That's an interesting It it is insane. Yeah. So that first one that that that you were just playing, it really was just like, okay. How do we make content around the song? What's the contentable moment for? And what's something visual? What's something visual we can do? Right. So for spinning, like, the the other one you played with the carrot flute, it it was that idea of, like, alright, this flute is such a strong element of the song. I remember watching a video back in the day where someone made it, like No. No. No. No. No. Christian, our brother-in-law was making a carrot food at Christmas. And we're like, you're an idiot. What are you doing? And it actually ended up working? And I'm like, what if we bring that into the video? Right.

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And then that's what made the song. Now people, like, calling like the carrot flute guy. And I'm like, what? So for this one, the contentsable moment for was like, alright. We have this artist myself from Canada. We have this other artist from Zambia, a country that most people don't even know where it is on the map. So you you you actually you actually knew the artist have the artist idea first. And you're like, how do we tell the story of that almost in reverse engineered the story?

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Correct. For this one, we had the song first. For every other one, we were, like, We had no idea this was gonna blow up. All our content that had performed well at this point was skits. And every time we posted a non skits, it never did as well. So we really were just like, let's see what happens. I was very much inspired by, like, content creators like,

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mister Beast. Yep. As you can tell from, like, the whole editing style, and I I edit all my TikToks. And so, like, the one word at a time, I love how in videos it, it starts the first frame you hear. Alright, guys. Today, we're gonna blah blah blah. He just gets into it right away. And so I was inspired by that, hence, this intro that we have. The first one, we had the relationship with the Zambian artist first. But after the first episode, it was very organic, and we found the artists, like, literally two days before the song was recorded.

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And why do you think this video popped off like that? I think the hook is really strong. I'm gonna spin this globe wherever my finger lands. It's like, alright. Where what's about to happen? Is he gonna go there? Are you gonna find an artist? Immediately, you're interested where he's gonna Right. And it's it's it's visual. You see a spinning globe. Now now you're gonna stick around and see. Alright. Let's see where it lands. I land on a country like Zambia, something most people haven't heard of. I say I'm gonna collaborate with an artist. Now there's another hook of, oh, what's this guy gonna look like? What's he gonna sound like? What's the song gonna sound like? And then they stick around today. Is he even gonna be good? Yeah. Right. Totally.

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And how many times did you have to spend that globe to land on Zania? Oh gosh. I couldn't even tell you way too many times. Yeah. That's another good TikTok. Like,

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behind the scenes. Every every couple seconds, like every four to five seconds, there's just something new. There's like a new, like, if you're thinking of leaving, you're like, okay. Wait. Maybe I'll stay. I'm thinking of leaving. Oh, wait. I wanna see him. Oh, he's about to start. I'll stay. Like, there's even with the carrot flute video, you'll notice every time there's, like, a dull moment, we have a of the drill. Right. And it's like, oh, I'm staying. Like, the weird brother pops in and, like, surprise us. It's, like, every four to five seconds. We try it. Two or three seconds almost. Like, the attention is about the lap open up a new curiosity with. We even we even do that with the music creation. So if Connor's writing a verse and the flow is the same for too long, I'll be like, that's not contentable. I need you to switch your flow up faster so that there can be a new moment where the beat drops and the producer goes. Yeah. Like, Yeah. When once we started seeing how well the content was doing for the music, I started approaching my my creative process with writing the music, thinking about what content would be. And a lot of times, the content would come first. So I would think, you know, that whole carrot flute video did so well. And then we started thinking, what other weird instruments could we use? And then we would think of a weird instrument like a xylophone, and then we made a xylophone be. Oh, or one we wanted to do on where the fire alarm goes off mid recording session, but he's like, wait. Stay. That sounds sick. And then they bring out the B pad and make songs. We wrap up the fire alarm. Yeah. Yeah. So a a lot of times we would think of the content first and then make the song. Was there, like, a revenue number in mind that you guys need to have in order to make this a full time job? My my dream was, like, I wanna make ten thousand dollars a month. From this. I'm like, if we can make ten thousand dollars a month, I'll be, like, the happiest person in the world. And I don't know if I don't know if you guys know how it works, but it's Roughly there's a lot of variables, but on average a million streams is around four thousand dollars USD -- On Spotify. -- on Spotify. And we're averaging, like, sixty million streams a month right now -- Across our catalog. -- things are just

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pretty crazy. And I don't think most people know that there's that potential because

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In music, you hear there's no money in streaming. But I'm like, that's because labels own eighty percent of your songs. But if you own your songs, there's a shit ton of money in streaming. And I kinda wanna just bring awareness to that. Yeah. Well, what was, like, the alright. So you guys were just doing your thing, and then there was that that pop moment.

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What was the first month of sales on the pop? Like, when it when it when the when the first video really worked out. There's a three month delay. In accounting. So whatever you get from, like, January, February, March, you get it in April. And I remember

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that pop moment got us our first six figure month. Yeah. And we lost our minds. What were you making per month before that? Like,

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was it, like, kind of under ten thousand dollars

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to over a thousand? Yeah. Yep. Yeah. No. That globe series really, like, if I showed you the chart of my Spotify for artists, you see my daily streams were here, and then it just explodes, like, way up. What's really cool is that A lot of people have a big moment and then they slow down. They get comfortable.

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But the second we have that big moment, I'm like, we're pulling all nighters. We're going harder than we've ever gone. You can see the chart. It goes up and it stays up, which is like the beauty of it because we didn't stop. Like, I literally remember our baby was sleeping. He was four months old during the globe series.

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And we would take turns pulling all nighters. Connor would be editing the videos, go in, give them a bottle, keep editing. It was crazy. We were on crack. I don't think we would I don't know how we did it. But Last night, when I was watching all the videos, I thought Connor is a genius. And then now I realized that

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Brianna's a genius, actually. And, and actually, Connor, you could just go get a drink of water. I just have a thousand questions for this is so, amazing. So you really did Chris said, I'm curious just for relationship point of view. When did how did y'all meet? When did you meet? And, like, at that time, was it, like, I'm gonna be a rapper? You're, like, You got it, honey. Keep go for it.

23:50

No. We were ten and eleven years old. We lived in the same apartment complex.

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Yeah. When when when I was telling you earlier when I did that movie Cinderella, the so the the first time I went to LA for that premiere,

24:01

after that, I started staying in LA for a few months every for auditions and stuff like that. And we would stay at this this apartment complex called the Oakwa's apartment,

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which was kinda infamous for having, like, a lot of child actors stay there. And Brianna's little sister Chloe used to act. And so her family and my family lived at that apartment complex at the same time. And I was ten and she was eleven, and that's that's when we first met. Yeah. And we stayed friends. We swapped AIM addresses.

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And

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And then, like, it it's just a cool story because

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you were supporting him, I imagine. I'm I I don't know what what the life of an actor is like, but you're,

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you you were, you were supporting him, and then

24:39

you know, now you guys are a team. I mean, that's just like It's like flip flopped because his acting was much more lucrative than you think. Like, when we first got married, he was on a series called company. He did three seasons of that, and he was a lead on that. And it does pay quite well. I don't know if I'm, like, contractually even allowed to say, so I won't. But at the time, He was more supporting me. And then I,

24:59

was working, and I did I was a nanny at the time, so I wasn't, like, bringing in, like, huge amounts of money. And then I did the pet company stuff. And during that time, he wasn't working. So then I was supporting him. Yeah. And now we've come to this, like, even ground, we're working together and supporting

25:14

each other and our family, my sister, my brother-in-law, my little brother, everyone quit their jobs, and they're all working on our team. So it really just family operation. We go to coffee shops every day. They help us edit. They help us, like, manage the house. They're watching our baby right now so we could do this. Brother-in-law Christian mixes and masters all the music. He produces a lot of it. That whole carrot flute, he play that on the recorder.

25:35

So, yeah, we we we keep it all in the family. Yeah. We all swap who support too. I knew I'm like, one day, there's gonna be a point where we can all just support each other with this, like, big thing, but I don't know what's gonna be. I wasn't expecting it to be kinda rapping at all. Music. We had a guy on the pod a long time ago. You you might know him. His name is Mike Brown, and it's one of the earlier episodes. And

25:55

forgot what he was doing exactly. Some, like, mineral oil exploration thing. So he would go he would basically knock on people's houses and be like, hey, did you know there's, like, some minerals under the ground that you live in.

26:06

And if you sign this paper

26:08

that says, like, cool. You have the rights to, like, get that get those minerals out, dig those minerals out, or whatever, mind them.

26:15

You can get paid this amount of money today. Upfront, you can get this amount of money today. And if you got, like, there's a hundred houses, he needed all one hundred to sign. And if he got that, then he could sell that that bundle of of letters saying, yep, you have the

26:28

right. A company that actually does the mining. And he was making millions of dollars doing this in Texas.

26:32

And,

26:33

he was like, yeah, I was doing this. And I was like, that doesn't sound like it takes a lot of people. He's like, no. It was just me. And then my he's like, I I had brought on my two brothers. And I was like, oh, what's that like working with family? Because, like, you know, here are different things. This was before I started a business with my wife. And I was like, you know, what's that like?

26:47

And he's like,

26:49

he just looked at me, like, I was stupid. And he was like, what do you mean? It's so it's the best. And I go, I mean, like, I I guess you guys get along or works out. He's like, no. Of course, you know, all perfect, but he's like, my theory of life is you find the people that you love, and then you do life with them. And that just, like, has been ringing in my ears for, like, three years now. As, like, find people you love, and then do life with them, find excuses to do things with them, whether it's work, vacation, or learning something together or joining us, you know, learning a sport together, whatever it is.

27:19

Would you say that's accurate for for you guys, or do you guys have

27:21

anything maybe we'll ring in my ears for another three years about this. I'd say I'd say it's accurate, but there definitely are, like, we have to plan date nights or else we will never spend time together as a married couple. We turn into just business partners for a while and that's it. Or, like, for example, we'll get in an argument as married couples do. But then we have a podcast interview the next morning or a video to shoot. So we have to put aside our pride of, like, who's right or wrong to make the work come first or my siblings If they get in a fight, I just had this talk with them last week. I'm like, you guys are messing up my ecosystem.

27:53

We have, like, a family ecosystem right now. If you fight with you, then now Connor can't mix his music with him. And then if he's so everyone's freaking get along. So sometimes I have to, like,

28:04

that person that's, like, stop fighting because business partners juju.

28:08

Yeah. Literally. And then I'm, like, there's a point where we're gonna sell everything. Make a ton of money, and then we can all live on a farm and fight all we want. But for now, freaking get along.

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28:35

And you just did a So, like, the way that this is transferring

28:39

to, like, actual wealth and money and everything is the Spotify, you get paid off that. I don't know if you can get paid off TikTok or not. But you you just did a tour as well. So you you and Hoodie Allen did like a I think what did you say? Two or three weeks? It was three weeks in Europe. Yeah. I was opening for him. I actually wrote down our revenue streams just because I didn't wanna forget. I'd say the By all we could go for it. Yeah. Yeah. It's like Sam's gonna ask about revenue streams. I want to be prepped. We have streaming as the number one by far. We have YouTube money. YouTube actually pays quite well. In in regards to social media platforms, YouTube is like platform. Yeah. I'll just say this really quick because this is kinda cool. So I found out that in the so

29:15

I I was pretty late to YouTube shorts. I watched a mister Beast podcasts where he was talking about, you know, YouTube shorts being the future. I was like, alright. Let me just try this. And what I did was I took all my popular TikToks,

29:26

And because I edit them, I have them all on my computer saved. And I just repurposed them

29:31

on shorts and, you know, without the, top watermark or anything. I took the original, you know, and just reposted. And then YouTube emailed us, and they're like, you were the most subscribed to artist

29:42

in November.

29:43

Yeah. I'm all artists. In the month of November. Yeah. They set up Did you just reply. Damn.

29:47

Send.

29:49

I send it. They're like flack for that or something. Yeah. So I I got eight hundred thousand subscribers in one month just just from posting every day for a full month. All my pop other videos, including the gold stuff. I heard something funny, by the way. I don't know if this is true or not. It might be a conspiracy theory, but somebody was saying, like, obviously, this part was, I think, shown to be true, which is if you just re upload your TikToks with the watermark,

30:09

like Instagram and YouTube, I think, we're deprioritizing it. They don't like But, so the original file is good, but, actually, they also scraped the metadata, the name, the file name. I don't know if you guys are is this true, or are you guys aware of this?

30:21

If if you have the same, like, m p four

30:24

file name underneath,

30:26

they also are trying to match that to just see, like, Oh, shit. We should start changing our own boundaries, but I don't know if that should or not. It could it could be possible. I didn't care. Like,

30:35

that globe video We didn't change anything. Which is kinda weird that they both they both have exactly seventy two million views on both platforms. And

30:43

I I posted them months apart because like I said, I was late to shorts.

30:47

So now because of YouTube, that's an extra five figure process income. That's how I brought that up. Was I Which one grows faster? YouTube shorts or TikTok? What do you which horse see when it's It's tough because the TikTok algorithm changes so much, but I think

31:01

right now we're more excited about YouTube because YouTube lets you pin a comment and a link to stream the song, but TikTok doesn't. They removed the pinned comment feature. So it's harder to convert TikTok views to streams right now. I had a call with TikTok, and I said bring that back. So, hopefully, they bring it back. And even more interestingly enough on TikTok, there so Maybe my manager did. This is amazing. YouTube is much more creator friendly,

31:25

as far as, you know, when you wanna promote something like that, that video,

31:29

the first globe video that I post on YouTube. I was able to make the pin comment the streaming link for the song. Yeah. And that comment has, like, forty thousand up votes. And so it it definitely allow people to get to the streaming way easier than Talk TikTok at this point too, even if you try to write the word link in bio or even Spotify,

31:45

they'll hide the comment. And we've tested this. I've written that. I've posted that comment under my own video, logged into a different account to go there, and the comments got. And so they don't want to encourage anybody off the app, obviously, business, but

31:57

finish this out.

31:59

So it's Spotify.

32:01

It's YouTube. Then brand deals.

32:04

Okay. Recently, like, the last couple,

32:07

you can negotiate, like, six figures, high six figures

32:11

depending on the ask. I'm sure we could get even higher, but, like, in our current state, current followers, it's like six figure deals,

32:18

sinks, which is, like, getting your songs in commercials or TV, video games. Video games, all that stuff,

32:25

publishing.

32:26

Can you explain publishing real quick in, like, two sentences? Oh, it's hard to explain two sentences. But, yeah, pretty much like a song has parts to it. There's, like, the master which is,

32:35

also called the sound recording, which is what the, streams are. Yeah. What the streaming royalties are. And then there's the publishing side, which is, like, the writers, the songwriters.

32:43

And so the publishing,

32:45

you get paid for, like, performance rights. So if it gets played on the radio, if someone to cover your song and use your lyrics. So so it's sort of like a different part of the pie that So pub and then merch and then live shows. So those are like our one, two, three, four, five, six, like, seven streams of revenue, and people don't know this. Like, I just Are you negotiating all this? I I mean, that's very impressive if you're the one also doing the the publishing stuff and commercials and things like that. I mean, that's bad. I was up until, like,

33:13

three months ago for the sinks. I still am. Like, if he needs to get stuff in a TV show or movie or a game. I'm still doing that. But for brand deals, we brought on a brand agent team because I just don't have the bandwidth. I was, like, losing my mind.

33:27

Because being a mom comes first. And if Jude is sick or having a tough day and things are due, I'm like, I need someone else to take this. So we do have a brand agent negotiating the brand deals. But everything else is us. And so you,

33:39

you have these, revenue streams. Most of the time, I've heard that touring is, like, number one for a lot of artists

33:45

You put it at the bottom. We were just talking about this on a walk last night. I'm like, how are we gonna talk about touring? Cause it's just not I don't like to speak confidently on anything we've never done ourselves. Yeah.

33:56

Of course, if you're at like Drake, Taylor Swift level, blah, blah, you're bringing in hundreds and millions of dollars. But just for context, we opened on the European tour And I had a chart of the money. I'm pretty sure we just broke even on that one just because you have to, like, rent a bus. You have to pay a tour manager. You have to pay for everyone to travel, your DJ, merch. Well, the the, like, the list is How do you think about that? Because it's obviously a lot of effort. You got a little baby at home. Yeah.

34:20

You could you probably reduce your output on TikTok because you're touring because it takes them so much time. You're breaking even. But there's the fan love, and you're like, okay. This mean something and, like, that matters.

34:31

And, you know, the I think most artists give you the politically correctly. Oh, I do everything for my fans and blah, blah, blah, but, like, there's a reality. Here's just trade offs to everything. Me and Sam experienced this in a super small level with the podcast where we did a couple live shows.

34:42

They're fun, but they're a lot of work. You don't make any money off of it. And it's kinda like, well, that was just one episode. Like, we could have just done so much more in that same amount of time. So we kind of And we both both Samba's likes to travel and I got little babies at home. So I'm not I'm not looking to travel either. So we kind of don't do it that much. How do you guys measure think about that trade off of, like, the live fan experience, which is create super fans, but you lose all this other stuff. We found a really good medium for this. We met in the middle. Connor's booking agent. I totally forgot to mention her earlier, which is ridiculous because she's iconic.

35:15

Connor's booking agent, her name is Cara Lewis. She also reps like M and M and a bunch of other really awesome artists.

35:21

And I've talked to her about it. She likes. Yeah. Oh my god.

35:25

Yeah. Young gravy. Who else? She's gotta she she had Travis's gotta at one point. She's got ice right now as you. She's she's literally the vest. There's an article about her, like, and it's called, like, the most terrifying woman in music. I'm like, I want that to be me. Like, that's me next. Anyways,

35:38

So we've come to a conclusion with her that right now while Jude is in these early stages of life, and we're really just trying to build, build, build, we'll do pop up shows. So for example, we're doing a pop up show in Chicago

35:50

in November, and then we're gonna do a pop up show in Toronto, his hometown a few days later. And then he'll accept, like, festivals, like,

35:59

like a month ago. He went to Calgary for a rodeo, and he did a festival where They offer you a certain amount of money and you play for forty five minutes. I'm like, easy.

36:07

Right. He's gone for two nights. So we're gonna do that. And then

36:12

just keep doing pop up shows to have fan love and, like, connect with the audience because it is really magical to hear people sing his songs back to him in person. Yeah. But the TikTok experience is good too, though, because the thing about

36:23

digital stuff is, well, I see it. And even though I see a hundred thousand likes or tens of millions of views on it, I'm like, I I don't know who else knows this. And then I saw the video of you in Europe, and you do really cool tic tacs of you, like, before the show. And then during the show, and I'm like, Holy shit. This guy this is a movement. You know, this is actually, it's it's it's sort of like when Casper and all these companies that, like, when digital companies start advertising and buying billboards in the, subways and shit like that. You're like, oh, it's actually adds value to see it in real life as opposed to just on my phone. Even as a digital viewer. You know what I mean? Totally. That's a great comparison. Yeah. Yeah. So for us right now, shows aren't, like, live shows, like, a festival is a money thing. It is a revenue stream because he gets paid for, like, forty five minutes, but the concept of touring for us, it wouldn't be lucrative enough at this stage for us to invest the time energy funds blah blah blah into it. But when he does do shows, it's purely fans. I know a lot of artists will, like, charge for VIP meet and greets. I'm like, why am I charging a fan to say hi to you? They're the reason we have career. No. Like, he'll stand outside and talk to absolutely. Everybody there for free. He'll go to the merch tables, sign merch. The venues will try and even, like, fee us for that. They're like, if he's at the merch table, there's gonna be a fee. Like, that's so silly. But anyways, when we do do live shows,

37:39

it's gonna be completely just for the fans and not, a revenue stream. How big of a venue can you sell out right now you think? We've honestly never tested that. Because we've never done a headlining solo show, but I'll get back to you in a few weeks when we when we do this.

37:53

You can guess.

37:54

Our our hope is somewhere between nine hundred and a thousand. Those are, like, the capital difference within it. Well, hey. You know, it's like So, I mean, technically you could, like, who knows? You could sell out

38:05

A five thousand done. You tell like, you never know, but in the touring world, you have to, like, build a proof of purchase first. So, like, you can't just go from zero to booking a massive venue. You have to start at this venue, and then your booking agent can negotiate this venue. And then this because you have to, like, show them, hey, he sold X Mini tickets here. So now your venue should take him. Because you have to negotiate with, like, the -- The promoters. -- the promoters and the club owners and So it's hard to say. Like, touring is a tough topic because one, we're not versed in it enough, and two, it's too complicated of a business. Be like, I can go from here to here. You have to build. It's not as much like TikTok where we can go viral overnight and your life changes. Yeah. It's true.

38:46

Sorry if that's a lame answer, but it's just So Mike Posner went to my high my college when I was there. And then we were all, like, the who this is a guy in the other building that's trying to become a rapper. Like, what what is he talking about? And,

38:58

that he did. So that was kind of amazing.

39:01

And one of the things he did when he kinda came back, so he, like, had his high, like, the traditional way. And then he kinda hit a low where, like, he wasn't making hits anymore. Like, his first album was, like, whatever big. And then, like, he kinda dipped a little bit. And then he, like, reinvented himself. And he's, like, I'm gonna walk across America. So he started doing things that I thought were interesting because to add a new layers to him, new dimensions, new content, kinda like ideas. He wasn't doing it for that reason, but it worked well also. And that he would do these pop up shows just in a park, where he would just be like, I'm just gonna start playing in this park and see what happens. But, like, and, like, it kinda didn't matter what happened live. Like, some people got a magical experience that came or were there.

39:38

Most people weren't there, but he he's like, what does it matter if, like okay. Let's say there's fifty people here that are having, like, a hundred out of ten experience because, like, something over the top cool just happened.

39:50

And, okay, I don't have nine hundred other people here. But this video looks so interesting, and it makes me more interesting than the how a traditional artist does it. So the content would always pop off And his brand would be kind of like the people's champion in a way that he would just do these free shows in the park rather than,

40:07

rather than, like, how, you know, an artist would traditionally do things. So I think, you know, there's something to

40:12

flipping touring on its head and be like, I am gonna do these fan things on my own terms. But I'm actually gonna do them optimized for content and not filling venues because

40:21

content's my game anyways. And if I just keep building that mountain, right? That's what mister Beast does. He's like, if I just keep building this mountain on It always it, like, everything in this business, it's like, what's your goal? Like, if your goal is to be a mega superstar and perform in arenas, then, yeah, sign with a label and do those things and dedicate your life to building your touring resume so you can get there. But that's just not our goal, at least right now. So we're just focusing on making as much music as possible because I I forgot who said, I think it was this artist named Mike Stutt. He compared songs to real estate. He's like, If you can buy a piece of real estate every two weeks, why wouldn't you? Some of them will remain shacks on the beach, but some of them will be mansions in Laguna.

40:58

So that's our mindset right now. Like, we're investing in as much real estate. What is your goal?

41:03

Which, like, your what's, like, do you guys have, like, a, like, wanna do this for thirty years? Are you trying to just get super rich? I mean, what's, like, where What do you write on the whiteboard or on the fridge? Business business, like, he loves the art and we love to make good music, but ultimately the goal would be to scale this like we would scale a business and then, potentially sell the catalog someday. Because it can be evaluated similar to a What number? What number excites you? Fifty million.

41:29

At what age?

41:31

Three or four years from now. Yeah. Okay. I'll be your adviser.

41:34

No charge.

41:36

Just add a zero to that number.

41:37

Okay. Because that, like, you guys,

41:40

fifty is you guys you're already fingertips away. That's fine, Sean. How's a hundred million? No. No. At a at a five hundred is the number.

41:48

What did what did Bruce Brinkstein get, dude? I think Bruce Brinkstein got three hundred. You know, I wanna say something here that's a little bit so I've I've definitely,

41:56

this is probably the most I've ever, like, you know, complimented any guess on this podcast before. I'm usually even if I like him, I, you know, I'm hard to get a little bit. Sam's usually just like Sam's usually fan girls pretty easily. He's like, He's like, so you're hot.

42:10

And I just love people that are hot. And, like, you know, you're fit. So, like, you know, you're awesome. And, you know, I usually keep it, you know, a little close to the vest, but but you guys are you're the you're the creative version of hot, and I think that's amazing. And you're hot. Yeah. Thank you. Yeah. That's true. We'll we'll take the physical as well. The thing that I would say that's kind of an insult is when I watched you on YouTube, I didn't have the same fun as I did on TikTok. So, like, I watched the full songs.

42:34

And I was like, these are good songs.

42:37

But I didn't, like, you know, I wasn't, like, hooked and I wasn't,

42:42

like,

42:43

I wasn't as like, I felt like the things you guys are doing on TikTok, I've never really seen before. It felt so original and, it almost felt like a different thing than, like, music, which is like a thing I understand, and there's a bunch of, like, preestablished

42:57

music options that I can go to. I'm curious. Do you guys feel this,

43:02

a, do you feel the same way? And, b, like, is there any part of your ego that's, like, No. I, like, I wanna be a traditional take me serious rapper versus, like, no. This kinda, like, these Tikhawk quick hooks almost like half songs.

43:16

That's my thing, and I'm actually creating a new lane over here. Well, how do you think about it? The the goals are different on those platforms. On TikTok, our goal is to reach new listeners.

43:24

And YouTube is more to nurture the listeners we already have, and to nurture the platform because it does pay well. So more views on YouTube is more money in our pocket from the adsense and stuff like that. But, yeah, with YouTube, we're not approaching those long form videos with the goal of reaching new people if that makes sense.

43:43

It's kind of hard to explain. And then also sometimes if the videos are a bit more polished, Like, for example, he did a song with Baby No Money, and that was a very polished music video. But, like, that's, like, Baby's team. Right. They were like, alright. If we're gonna do a song with Connor, Connor's gotta jump into our world into a music video. I'm like, great. Then you gotta jump into our world and do a skit. So Yeah. Well, the thing about your skits is, like, first of all, like, I I see a a TikTok video, and then I listen to you guys when I work out. Like, I I associate it. It goes video first, then I listen to a lot of exercising. That's our goal. But I, when I see the video, like, you do this you have this amazing thing where you basically you're clearly an actor. You have three characters. You have the producer, Then you have you, the rapper, and then you've got your nerdy brother or cousin or whoever he's supposed to be. The guy who yeah. Like, the guy who wears the turtleneck And I get to know the characters, and you do such a good job. I was telling Sean, I was like, I forget you forget that it's -- Yeah. -- it's Connor. And, like, you you do even, obviously, it's you you don't dress up or anything, just the same person. You do such a good job that, like, I'm getting to know the characters. It's very much like,

44:44

the Doctor. Doolittle or whoever it was will, you know, Tyler Perry where they played the it's the same actor doing multiple characters, but you're not even dressed up. I get to know the characters, and I, like, see the the weird brother come in. And I'm, like, about to do something funny.

44:56

And I get to know the the personality of the producer

44:59

version of you. It's so good. You do such a good job of, like, adding

45:03

characters

45:04

that when I listen to the songs, I am, like, I'm remembering that video, and that's what makes me like it, whereas if it was just the songs, they are good. But I the the the skits add so much meaning to it. I'm like, oh, this is the carrot one. You know what I mean? That's so cool. And the funny piece is so, like, like, Music, like, if you listen to an album, they all they've always done these, like, skit type things in them, like, back when I used to have CDs,

45:26

like, Kanye's, you know, college dropout album. There would be these little skits, but they weren't that good. And, like, they they weren't they weren't that funny. They were kind of long and, like,

45:35

So that that concept's been around. How did you guys come up with this idea to have these character how did you come up with the idea for the characters

45:42

like, what what was the info behind that? The characters was really just like we don't have anyone else. Like, we're really, like, we don't really hang out with many people.

45:50

We couldn't think of anyone who could play these characters as well. So I'm like, Hunter, just freaking put on glasses and just be. Yeah. It was just it really was just the most efficient way to do it. And I I had control over the whole process because I was I film it all myself. I set up my iPhone. You'll film them late at night when the be. It's like, well, you can't coordinate that with other people. Like, hey. Can you can you come over at eleven PM for a TikTok? Like, no one's gonna do that. So we just do it all first. Do a good job of getting like, you have this other video

46:16

I forget I don't even know who the rappers are. Like, eventually, I figure out, oh, this that's pretty Allen, but in the video, I'm just like, oh, it's a the skit is, like, it's a late night thing. The janitor has to fill in. Yeah. And I just know the actor as the janitor, not even the rapper, that you see him wrap it in a movie. It's really good. This is like really creative stuff. We would love to our dream would be to, like, almost make a, not a parody,

46:38

but of, like, the office, but call it the studio where we can kind of extend these characters a bit more and, like, go a bit deeper into them and maybe bring on a few new like, if we have a episode of the studio where honors all these characters and then the is, like, Idris elba comes in, and he acts on it. And then we get Courtney Cox to come in on the next episode, and we use these connections Connor has from acting to now elevate his TikTok kits. Yeah. That'd be fun. And then I have another dream of, like, pitching, spin the globe to Netflix. I'm like, how cool would that be? If it's a forty five minute episode of Connor spinning the globe, lands on a country, then he actually flies there, and we meet the artists, and we see their culture, and we see the music scene there. Like, For example, Zambia,

47:17

we have to go there because it would blow your mind. He couldn't send us his video because he only had twelve hours of electricity.

47:25

Allotted,

47:26

like, per day. And he said until we get a heavy rain, the government will not increase our electricity. So I can't send you my video clips. So we were waiting to post this episode because

47:36

you don't have electricity in Zambia to send these videos. So I'm like, I wanna go there and see this and, like, bring awareness to it. And think I'd be so cool because you have food shows on Netflix. You have, like, Zach Efron changing the world. Everybody feeds Phil. Everybody or somebody if you'd fill yet. I'm, like, Connor should go there and do that, but for music. I think that'd be so sick. Well, you there's a few there's a few, like, paths here, I think. And there's a few examples. One example, which,

48:02

I'm not relating it as an insult, but weird al Gankovic.

48:05

Like, I bet you. I don't know this for sure.

48:08

But I would bet you that weird al probably out earned

48:12

most every artist from the nineties. I bet you he crushed it in terms of, obviously, it was in the CD era where it was twenty two dollars for a CD that costs fifty cents to make. But I bet you a weird al crushed it and then the other guy. And again, I'm not saying it. It's just because he's another white rapper, but little dicky, you know, he's got that awesome show Dave. He's done a really good job of parlaying this thing

48:32

into more than just music and rapping. What I wish Dave did though, which I was so disappointed in, the songs on the track were so good. And he's just now releasing them. I'm like, those songs should have been out because I would've streamed it. So not only are you making money from your show, but you're also making money because your Spotify is about to go up. So that's another thing. If we already do spin the globe, all the songs would be out. You watch the episode and then you can instantly stream it. Yeah. Another part of our rollout is is we we don't promote the song until it's out. Some people promote the song months in advance. They do pre state campaigns stuff like that. What were you gonna say about that, Sam? Well, what I was gonna say was you the weird al and Dave are, like, I actually think weird al is even more talented than Dave, but they're both, like, this, like, kit cutesy type of thing. I actually don't view you that way. I view you as, like, significantly more serious. Like, you, like, you're not, like, I I'm laughing with you, never at you. Whereas, like, Dave, it's usually at. You know what I mean? But he's still done a really good job of taking these over the top music videos and turning them into a thing. But,

49:30

I actually think that you have more potential than him, for sure, because

49:33

with you,

49:35

you're relatable,

49:36

but at the same time, aspirational, and, like, you're still serious, but at the same time, funny. I don't know. I just I think that a nice compliment, but it's so hard to respond to because that

49:46

this is that's just hard to respond to. I don't know how else to word it, but We love Dave and he's a little dicky so good. And I'm just saying I just admire you guys. I just I think that you, like, you're you're gonna you're just you you both have the it factor

50:00

and it's so evident. And I think the reason Sean said add a zero to it, was because

50:06

we don't know anything about music, but we've hung out with a whole bunch of rich people on a billionaires and shit. And, like, you see, like, some patterns in certain things, and it's, like, Oh, well, this is yeah. Like, we don't know how big this is gonna be. It's already big, but it's gonna be significantly larger than the way it is now. If you have a little bit longer of a time horizon, you just keep, like, doing pretty good. How long does it take you to create

50:27

to create a video or a video with a song? So what is the creative timeline for for, you know, one of these that you make. It could be, like, I'm looking at your songs made or the song isn't made yet? Yeah. I guess either way. Or, like, for example, this, the the video right now on your TikTok is this collab, the branded collab that you did.

50:45

Yes. With ruffles and KFC.

50:47

So you did that. I assume you basically had to you made something specific for that. It wasn't something you already had made. Right? Correct. So how long does a process like that take you when you're gonna create something from scratch, or is it just Some days, it's one day, some days, it's three months. It's hard to say. Like, do you have a kind of a consistent

51:03

formula for creation? For song, some days, it can be three hours. And some days, it can be weeks because he's stuck on something. Sure. Yeah. But for videos, I'll script something in, like, twenty, thirty minutes and then he'll film himself for a few hours. And then he'll edit for a few hours. Yeah. On average, I'm probably filming for one or two hours and then editing for

51:22

one to three hours. And do they all have to be full songs, or do you just do, like,

51:27

I make, you know, three verses, and that's for the TikTok video, but I'm turning it into a full song. Do you ever do that? No. From now we only will invest time in a TikTok if it can convert to streams or else that's just not

51:42

lucrative for us. I was, like, my my, like, brain fart. But, yeah, for ruffles, they only requested a thirty second demo. So for that one, specifically, he only had to write thirty seconds of a song, boom, done easy. But normally, it's a full song needs to be done, or we won't post it. Because TikTok doesn't pay you for views. Yeah. But it does indirectly because, let's say something goes viral.

52:02

Now your fan base grows, the next video you put out with a song, you know, it's gonna gonna pay. Like Totally.

52:08

You know, one thing that But if the song is out, we can show you the charts. It'll be, like, it's so much different if the song's out. Yeah. But I hear what you're saying. But, like, you know, for I I admire people who kind of, like,

52:20

there's a temptation. Anytime you're doing something new,

52:24

because new stuff is so unproven,

52:26

there's a tendency and a temptation to, like, take the energy and the momentum from the new thing, but shift into the proven game. So, for example, I did a comparison once of Joe rogan's podcast,

52:37

which is, like, an interview, talk show type type of thing. And I compared it to

52:42

the top, like, the tonight show.

52:45

And I was like, okay. You know, just I forgot who's the host or which show I did let's say, Jimmy Fallon was the the host of the show. And it's basically, like, if you just compare across every key metric, so it's like audience size,

52:55

Joe blows a Joe's podcast blows away, Jimmy Fallon, and actually has for

53:00

years and years and years. Like, once Joe got the Spotify deal, then it was, like, It got kinda like legitimized, but way before that, Joe was making a ton of money at a huge audience, like, five years before that. But people didn't think of it like a business. Because they just didn't have a headline of a hundred million dollars a year to Spotify that to, like, latch on to.

53:17

So audience size, Joe was bigger.

53:20

Production. It's Joe's podcast. I think it's Joe, Jamie, and, like, maybe one other person. So, like, three, four people total to pull off that show. The tonight show has, like, fifty people behind the scenes just to, like, run one show.

53:32

Like, episodes per year. He has, like, more output with fewer people, bigger reach,

53:36

And the only thing that was missing was, like, it wasn't didn't have, like, a category that it fit into really. It was like, oh, it's a podcast. Okay. Podcast, like, is that a business? I don't really know. Like, seems like there's a bunch of those. But Joe stuck with it. And, like, he had a lot of offers to do other things, but he just stuck with it. Let it build, build, build, build. So that then, by the time, you know, it got really, really big, he could promote whether it's his own product, like, on it or some other, you know, athletic greens or whatever. Some product that pays him and start making ludicrous money. And mister Beast kinda does the same thing where, like, he flirts with this idea of, like, I could go create a Netflix show. But the reality is if you talk to him and you've seen him do what he's been doing over the last few years, it's just like build audience build audience through this, like, what he's like, why would I leave YouTube? I can reach more people than the Super Bowl. And you're like, yeah, but it's different. But he's kinda not wrong. Like, he he is right. It seemed like this frivolous thing. And then now people see mister Beast as, like, kind of a business entrepreneur guy, but, like, it's because of, like, it's because he committed to this new lane, like, many years ago. And I guess what I would say for you guys is It seems like you guys have a new lane of this kind of, like,

54:41

what I'm it's almost like fast fashion, but for music, which is, like, these TikToks that are hooky and and catchy and skit based, and, like, they can get millions of views and build you a huge fan base.

54:55

And it I actually think if you just stay with that and you don't try to be a traditional musician, you're gonna end up way bigger than all the traditional musicians.

55:04

It's the problem is it's just like a little bit unproven where that goes exactly

55:07

or, like, And it's very tempting to, like, take offers from legitimate brands and and legitimate, like, paths that you've heard of. But the good news is you're you're making millions of dollars along the way. You're making millions now. So at least at least you you ain't broke. And we've talked to every major label. It's it's not like I I our friend Nick said that he's like, we're independent by choice, not by default. Because you'll see in the comments, like, why hasn't anyone signed this kid yet someone signed Connor, and I'm like, they've tried.

55:33

We will not because that's not our goal. Our goal is to, like, do this ourselves do things the way we wanna do it. And honestly, like, prove to other people that you can do it,

55:42

because I had no idea that this was possible. And I'd love for other people that are making music to know it too. How old are you guys? I'm twenty nine and Connor's twenty eight.

55:52

Wow. And Early on, I remember you had this cool video with Courtney Cox, and then you had another one with, what's his name? Idris.

56:01

Those are cool. Have you had any other, like heroes or celebrities reach out that you that floored you?

56:07

There's one guy I really look up to. His name is Russ. He he's

56:11

a huge yeah. He's a huge independent artist. He really kinda wrote the blueprint that I followed as far as If you wanna talk to into someone about independent touring, it would be Russ because I know Russ does it, and he sells out massive. Like, if you wanna talk about the financial part, the business part of touring, he'd be the one to talk to. I'll I'll his his song civil war gets me pumped up. Great son. Yeah. He's he's amazing. But, yeah, Russ rushed reached out. Yeah. So he he like DM and showed love, which is just really cool because he's sort of been my north star as far as just, like, how to do this independently. He he wrote, like,

56:38

unsolicited advice, stay independent. You'll be making m's like clockwork. And I'm like, that's all I needed to hear.

56:45

Like, thanks for us.

56:47

So that was that was really cool one for me. He only talks in wraps too. That's amazing.

56:52

His his DMs are also wrapped. It's so hard because that the the DMs are so like,

56:57

Simu reached out. Oh, Seemu, Leo. Yeah. Yeah. Yeah. He he's amazing.

57:02

I yeah. I can't I'm, like, You know when people ask you a question on the spot and you're like, name a song and you're like, ugh, I don't know any songs.

57:11

Yeah. They'll they'll be random things where, like, I'll notice TikTok, like, oh, Logan Paul liked the video or t pain liked the video. Like, you know, there'll be little things like that. That's cool. But as far as, like, directly talking to someone, the the big one that comes to mind is is Russ, just because he's someone who I'm trying to emulate, as far as the business goes. I know you're in Vegas. Is it translating into off the screen stuff? You know, are you walking around

57:32

downtown Vegas and people are coming up to you. Has has that been happening in fun? That's that's been the weirdest part because like I said, we stay in our bubble and we hadn't been leaving the house much, especially during COVID. And then we went on a trip to Salt Lake City because we love Utah. It's so random, but we went there. And it was a ton, and especially at the airport, like, the TSA agents are always like, oh my god. Wait. They'll, like, look at his ID and then be like, the music guy. Like, we love your stuff. And I'm, like, That's crazy. But the best is when little kids come up, and they have their little, are you a YouTube book?

58:03

And they're so cute. And it's like, hey. Yeah. What's up? And we had, like, a five year old superfan come to Calgary to meet him at the rodeo.

58:10

And Connor took him to Tim Hortons for donuts.

58:13

But, yeah, that that's that's really cool because you get to see it translate in real life, and especially when it's kids. And you're like, oh, that could have been like a core memory for that kid. That's really cool. Yeah. Now that you are

58:25

winning in one lane, what I found is that when when people are are, let's say, winning and let's say that right now you're winning in, like, this content music game,

58:33

You'll often see it's, like, kind of, like, Neo in the matrix. You sort of see the game a little differently. You sort of see opportunities

58:40

that You know, like, oh, I feel like other people could be doing this in this other lane, or

58:45

we could do this, but, you know, you know, we think that would work you know, we just have our hands full, so we're not gonna do it. But, like, do you have you seen any, what I call, adjacent opportunities for either content creators or in the business side? Like, Have have you you you've come from a business brain. Right? So, like, do you see other opportunities? I just had one the other day. This guy, Kevin, he has this account on Instagram called icon Brick. And he makes Lego animations.

59:08

And I've seen a couple big rappers and labels hire him to make Lego animations for their songs. Long story short, he's an incredible songwriter, and I was telling him the other day, dude, put out your own music and use this platform you're building. To promote your own music.

59:23

Like, yeah, every, like, ten to twelve videos you're doing, like, other rappers, but then slide in one of your own videos in there with your song. Wow. This is sick. I'm watching one of these videos now. Oh, they're incredible. We're actually really we're, releasing a song with him in a couple of He only has a hundred twenty seven thousand followers. You're you're you're buying early on this guy. This is great. Dude, he's in he's insane. I'm like, that's a double revenue stream. You'll be making money from labels paying you to make Lego animations of their songs. Meanwhile, you'll be pocketing,

59:50

Spotify revenue for your own songs. So that's like a perfect example.

59:56

That just won't happen that won't happen recently, so I can think of it. I can't think of any others that are super recent.

01:00:01

You know what's crazy is with TikTok? Like,

01:00:05

It's just crazy how sound bites are becoming songs.

01:00:08

So, you know, like, there's that one on TikTok where where it's that lady going wanna thank my man. Thank you for my man. Thank you. No, ma'am. I saw that the other day. It was just, so she said that at

01:00:19

Yeah. She she just said that at a,

01:00:22

at a, award show, and that turned into a clip. And then

01:00:26

yeah. It was just her saying it and I don't know if she did it or someone else turned it into a thing. And then there's this other one where the there's this guy. He's got a thirty second video,

01:00:35

where he talks about his, his boo thing.

01:00:38

But it it it it's literally a thirty second clip of him wrapping. And I'm googling for this guy, and he's got it has a million likes on Instagram, on reals. And I'm googling to I'm like, I wanna see the whole song. It's not even a song. There is no whole song. It is just, like, a his thirty second clip, and it's it's pretty amazing how,

01:00:56

like, things are happening with music where,

01:00:58

like, it's just a a clip of a thing not even real. But I guess the best example of that is the corn kid. Remember that kid that was like, I love corn, and it became this viral song on TikTok for, like, six months.

01:01:10

Yeah. It's amazing to start next to you. Something we've clocked and we've wanted to be, careful of because sometimes

01:01:16

people have their song go viral, the sound.

01:01:19

But people don't connect that sound to the artist. Yeah. So there were a couple, like, viral sounds. If you asked me who the artist was, I'd have no idea. So I was like, we need to be very cognizant of that. And, like, make sure that we attach you to the songs as much as possible,

01:01:32

which is why we're so, like, long form skit focused rather than, like, let's make a sound pop off. Because it's great. It could be like a moment and a spike for a song, but long term, the goal is to attach Connor to his music more. Do you, on your way up, like, kind of, like, when you were moving boxes at the alpha Paul warehouse and you're, you know, in between acting gigs, you'd maybe try to make it in a music game, and it's It's not obvious. You're, like, now you're winning and winning feels great, but

01:01:59

you probably spent many years losing. That's how I felt in the world of entrepreneurship. I from the ages of twenty one to twenty nine, I was only doing startups that failed. That's like

01:02:09

I don't know. Eight years straight of just getting my ass kicked. Did you like dread going to family events because we dreaded it? Because it's just like the Hey, how are things going? How are How's the little music thing in? Yeah.

01:02:21

No. People would be like, what's what's the new one? Because they're so used to me every year having a new story about the new thing that's gonna be the big thing. And I was like, damn, you're right. There is always a new one. Fuck.

01:02:31

Like, I wish just one of these was the one. And, you know, like, that that was it. So

01:02:36

was there any, I guess, like, moments you remember from the kind of the bottoms,

01:02:41

that, like, you know,

01:02:42

either a decision you made, a talk you had with yourself, some advice you got that, like, sticks with you or or helped you during that time. It was just it was Brie. It was like, you know, I'd I'd

01:02:54

I don't have a bunch of friends, which that sounds strange. I'm I'm I'm a very social person and I get along with everybody, but my my core circle is very small. And I spend ninety percent of my time with breed, whether that's us working together, or we go on walks every night, and we just talk about stuff. And, yeah, there was definitely a period, especially when COVID hit and production's completely halted. So

01:03:15

I had already a year before that been struggling to get acting work. And then now there weren't even auditions, and I was definitely at a low point. And I was like, what do I do? And

01:03:23

Brie Brie was somebody who very early on I had shown my music to.

01:03:27

And this was prior to me show like, used to just record at home by myself. I didn't show anybody. It was just a hobby I had because I loved hip hop, but I was afraid to put it out into the world because I was afraid of the judgment I would get. She even had an alter ego called like, he's gonna kill me. Yeah. Yeah. No. No. It's called unidentified. Yeah.

01:03:43

Unidentified. I used, like, a fake name, and I would up I would use to upload music on YouTube anonymously. Cause I wanted to see what people would think about it. And I was like, that's stupid. Right.

01:03:52

Without, like, attaching me to it, and I was afraid what my friends would think. Like, oh, of course, like, actor wants to be the rapper now. And I I was, like, frozen with,

01:04:01

judgment fear. Yeah. Exactly. And and Brie has always from the very start just been such, like,

01:04:06

Like, my my number one supporter and has given me the confidence. And so when I was in that low point and and music was something that I was sort of playing with, she was like, go all in on this. Trust me try it. Like, try TikTok. Like, what's the worst that's gonna happen? Like, nothing's going on anyways, you know. And so she she was the one that instilled that confidence to, like, go for it. And Ramon instilled that confidence in me

01:04:28

because

01:04:29

I got hired at the pet company as a social media assistant.

01:04:33

And I met Ramon. And then after that, like, a month later, he's like, yeah, no. You're my creative director.

01:04:38

A hundred percent. And anything I ever wanted to start, he's like, I'd be your first investor. I'd be your first investor. And he believed in Connor so much. So I was taking that confidence from Ramon who was my mentor and I instilled it in him. And Ramon told me he was like, I'm I'm I'm whatever they're doing. I'm in. And I'm like, you're an idiot, man. There's no there's no money in music. Like, what's there to invest in? There's nothing to and and he was like, I don't know, but whatever. There there's something here. Well, I'm in. And you were you were home schooled? He told me. I was homeschooled. Yes. I've been to high school. I went to a public high school, but prior to that, I was homeschooled. Yeah.

01:05:14

And, do you think that that did that help you in any way in terms of, like

01:05:18

I think so because when I was homeschooled, I used to, like, start businesses. I showed Ramone, my business card. It was, like, Brianna Peterson. It was like violinist,

01:05:27

pianist,

01:05:28

vocalist, dog walker,

01:05:29

pet sitter, babysitter, hire me for anything. Like, I would I just had so much time on my hands and also creatively.

01:05:37

I would write children's stories. I would,

01:05:39

I have old videos from the apartment complex. I wanted to be a director I would go around filming all the kids,

01:05:45

like documenting their lives. So being homeschool gave me a lot of time on my hands. And I think it gave me, like,

01:05:52

a need for creativity that most kids didn't have because when you're in school, you're constantly entertained by other kids. But I just had my siblings And I saw I had to come up with ways to entertain ourselves. So we would remake spy kids. We would remake Disney movies. Like, we would film them ourselves, edit them, like, So all my family jokes. So, like, you've been doing this since you were, like, four.

01:06:12

Yeah. You've always been making content. Yeah. So no one's asked the homeschool question before, and I never really thought of it till now that I guess homeschooling really did correlate because it, like, forced me to be

01:06:23

creative.

01:06:23

Well, the we we have, like, a large male. Most of our listeners are men. The takeaway here is, like, get yourself a strong woman, your partner here. I mean, like, like, like, this is this is like a good this is a really great marriage seems like you gotta get yourself a strong woman to to help make this all happen. Like I'm a huge fan of, Alex and Layla Hormozi.

01:06:44

I think that they're a superpower couple. You know what? They live in Vegas, I think. So I'm, like, gonna try and run into them at no far one night because they never skip dessert, whatever they say. But they're a huge inspo for the husband and wife business

01:06:56

relationship because there's really nothing cooler. Like, we get to work together, be parents together,

01:07:01

Well, I think most people, actually, it's horrible.

01:07:04

You guys make it work because you're you you are both emotionally stable. You have similar values, it seems. You have similar goals, I think in most cases, it's not it's not awesome. I think working with family, in most cases, it's horrible.

01:07:16

Well, thank you. No. I mean, and we have our moments. I don't wanna make it seem like it's so so easy because, like, Brie had kinda alluded to earlier. It's really easy to fall into this. Like,

01:07:25

we work together with coworkers mentality every so often it's important to remember that we are husband and wife, and we need to find that balance. So We're coworkers who kiss. What's the big what's the deal? Exactly. Yeah. No big deal. We all do it. In Teddington.

01:07:38

Do you we'll leave it this. Sam's about to be a dad. You guys recently

01:07:43

had your first baby.

01:07:44

Any, any advice. By the way, Sam, have you heard it? His their song about about their son? Excuse the song. There's a line in there. He's like, what is it? It's like, like, You got my eyes and I got your back. I was like, oh, that's sick. That's a good line, dude. Like, I remember watching that video and I was getting emotional. And and that's why I was like, I think you're better than weird al and Dicky and all these people I mentioned before is because, like, I see your stuff and, like, they don't inspire me. I like them. You inspire me. I won't take any more lil dicky slander on this podcast for the record. I feel like, yo, I let the first one the second one, you know, it's cool. We'll not have it. Hotter stuff. And I'm like, oh, like, little dicky is like, oh, you haven't existed enough.

01:08:23

I'll send you a racial plate. I'm staying out of this conversation. You guys do battle. I don't wanna meet this guy. I love him, but he, like,

01:08:31

his character of, like, this neurotic Jewish guy of, like, always complaining.

01:08:36

Like, I I don't think I wanna be you or, like, I would alert from you in terms of the day to day life, it's more so your career is amazing, and I respect it, and I like your music. But with Connor, like, when I saw that song, I'm like, dude, the values that you're talking about the songs, like, I'm on board with, like, I've been kind of inspired a little bit better. I love hearing this from Sam, and I'll I know we have to wrap this up, but I'll just to jump on this point, so many artists have come to us and they're Conner needs more of a brand. I'm like, what do you mean? Like, he's not he's too normal. Like, he looks like every other guy on your street, blah, blah, and I'm like, I'm pretty sure that's why people really like him. Because And you're way hotter than the average guy. Let's be real.

01:09:11

Sam, what's up with you in like hotness?

01:09:14

Oh, don't give me wait till we you should show me your calves. If you got a cab mother, you'll freak out over that. That's that's my one thing. How'd you bring it up?

01:09:21

Show him your calves. Showing in my capsule. Give me six months. I'll show him my okay. They're like they're just like He's got private Instagram account for just cab work. And he's been more he's been working on it for years. My my only calves are accurate.

01:09:35

They're not great. But we're working on them. We're working on the calves, but,

01:09:39

yeah, no. Just that's really cool to hear because the realness has always been something that I've had a gut instinct to stick with. So it's cool to, like, hear that confirmation from you. This is the first time,

01:09:50

that,

01:09:52

Sean has fangirled out a little bit. That's so nice.

01:09:55

Sean, it's so it's so nice to finally meet you. And thank you. Thank you for the support and for watching and listening. It generally means a lot. Sean asked about baby advice. Yeah. Any data advice. The number one The number one advice we have is, like

01:10:07

and it's so cliche, but just be so present in those newborn days because

01:10:12

They flew by, genuinely. We look back at old photos. Like, a baby photo of Jude will make me just cry instantly because I'm like, I wasn't,

01:10:21

I wasn't like

01:10:22

she Oh, no. I was like, I was so focused on business, like, too much. So I wasn't like I would like hold him and wait for him to nap just so I could go work more. But I wish at the time I was like enjoying it more. So that that you don't end up crying on a podcast one day. Here we are.

01:10:39

No. The anytime we get crying, we know our views are gonna go up. Yes. So thank so thank you. And don't go on tour for three and a half weeks because it was fun, but he missed, he missed a lot. I think you're doing it right. I think even if maybe there were some moments where, I mean, where you where you maybe think you weren't present. I have a feeling just watching you on social media. I have a feeling you're doing things wonderfully. And the things you've said on the pod about the family business and everything, I I I think you got I think you're crushing it in life. In business, you're crushing it in life. You're probably crushing it even harder. Thank you. So Thank you. And I know I know what you mean. I look at those photos, and I I literally don't even remember. I'm I don't remember her looking like this. Right. It's And it's like, obviously, I remember when I see it, but I'm like, oh, man, that just feels like two different times. And kids are this funny thing where, like, for me at least all day. I'm like, oh my god. I can't wait for you to go to sleep or just like, can we get a moment of free time? And then as soon as we have free time, that's all me and my wife talk about. It's it's like, okay. Wait. What do we want all this free time for? All we're gonna do is talk about the kids anyways. Like, the funny things that they did today. So it's like,

01:11:38

it's this cup that, like, you know, you can never really fill up enough of But at the same time, you're, like,

01:11:44

I don't know. It's, like, this weird dueling thing. I don't have, like, the words of the wisdom to, like, articulate it, but I definitely feel it where it's,

01:11:52

you can never spend it's like an infinite amount of time you could spend, but it's really not about the, like, you know, the duration of the time. It's kinda like did you kinda sink in and appreciate it versus -- Yeah. -- just like being there? Because I've had many days where I spent hours and hours and hours, but I didn't really

01:12:07

Like, I didn't really

01:12:09

let it sink in. You know, I was just kinda passing the hours, which was a little bit different. So Yeah. I know it's something once where it's, like, as soon as your kid is annoying you, put your phone down. Because if you're present in the moment, that kid isn't annoying, but if you're trying to multitask

01:12:22

the wines and the that's that's when it becomes annoying. So We've done a really good job at, like, as soon as the babysitter leaves at three,

01:12:29

like, we didn't we're just fully present. We're not. But when he was a newborn,

01:12:34

we weren't doing that as much. So Are you gonna have more?

01:12:38

I don't know if I wanna go through the whole pregnancy thing again. It was really tough on me, especially mentally after. I'm already a very anxious,

01:12:46

person.

01:12:48

So I think having a newborn to care for while recovering from giving birth at home

01:12:53

was pretty intense for me. I don't know if I would want to do it again, but we'll see. I know we want to adopt. I've been looking at adoption websites. I literally lay in bed and, like, cry.

01:13:02

Looking at them because I just want to adopt all of them. But, yeah, I think we got to see our son. We got to see what our DNA would look like combined. He's so funny. He's he's amazing. He's a little connor.

01:13:14

But moving forward, I'm like, I don't know if I need that urge again. I think I would just like to adopt a little Vietnamese baby from where my grandma's from and honor her in that way. You gotta make sure they can wrap too. Yeah. If they can't wrap, we're

01:13:26

I'll be part of the since the application, I'm like, and they say they can't use three syllable words by twelve months. They're out. Yeah.

01:13:33

If they can't play three different characters in skip. Yeah.

01:13:36

They didn't catch the tip. Yeah. No. We we definitely want one. For a versatile child to adopt. Yeah. We need some headshot

01:13:44

Well, we appreciate you guys coming on. You're amazing. Oh my god. We appreciate you guys having us. Yeah. This is this is an honor. Thank you. I feel inspired talking to you. I imagine Sean I imagine Sean does too. And,

01:13:55

a producer John Jonathan was texting me, and he goes, I'm loving this. They're so damn likable. And I'm not feeling this. Thank you, Jonathan. That was my biggest fear not being likable because I never really come on camera to do stuff like this. But I knew Sam. So I was like,

01:14:09

okay. I know Sam. I wanna do this, but normally I'm very fearful of criticism. I've always been pushing. I think you need to start, like, like, your own personal brand. Like, you're you're so knowledgeable in the music space. Like, and and you're always behind the scenes. No. No one knows who you are. No one knows how impactful you are and what I do. And I think I think you need to start putting yourself out there more. That's very nice. For sure. Well, totally. I mean, if you look at, the their marriage in Enwell, so that's not the great example. But the rock's wife,

01:14:35

I forget her name. Dan

01:14:37

what is her name? They gotta do They did. Yeah. But but but they still work together that they have an interesting dynamic. Oh. Yeah. They still work together, and she's known as being a pit bull. Like, she is, like, feared in the industry. She's sharp, and I think she has more talent underneath her now. But that's like an interesting example

01:14:53

other than divorce thing of of of the business going well. Besides that, besides that, we'll we'll workshop our, our

01:15:00

analogy for you.

01:15:02

We can come back to the lab on that work.

01:15:05

Well, and people people hate on Chris Jenner, but in my opinion. I love Chris Jenner. I think it's like I don't know, ma'am. She seems like she still has a pretty healthy. Maybe I don't agree with all the tactics, but her kids and her have a great relationship And it seems like it's worked really well and everyone's provided for. I was interviewing a nanny that nannyed for them, and I was, like, I was, like, I probably not gonna hire her, but I did, like, five interviews just to dig for information about what they're like. Stop it. And she was, like, I think by the third interview, she picked up that I only wanted to your questions about what it was like there. And,

01:15:36

and I was like, yeah.

01:15:38

I'm super curious. Can you just tell me some things? And she was like, not really. And I was like, okay, for that. That's that's fair.

01:15:45

We like the Kardashians. I once made Connor binge watch a whole season with me. I didn't I didn't get the appeal at first and then after. I'm like, oh, they're all just killers. Like, hey, dude. It's crazy. They're all killers. Yeah. Like, and, you know, you don't have to agree with all the search and shot to do famous, but they seem like they have a great relationship. They're doing well. They have great relationships. Yeah. They all stick together. The loyalty that family seems strong.

01:16:07

Well, thank you all for doing this. This is awesome. Thanks for having us. Thank so much. Everybody go TikTok. Is that the first place you want people to follow you? Sure. Yeah. I mean, just,

01:16:16

well, honestly, I think my Instagram safest. I was gonna say streaming services. Just like go going to your favorite streaming service, typing my name. All of it. Typeing my name, Connor Price. You'll see all my songs there. Yeah. But yeah, TikTok, Instagram. Oh, you know what? Can I plug one thing? Sure. Any streamers or video gamers? Yes. Yes. Watching this. All of Connor's music is DMCA Safe. You can put it in your videos without copyright check. Yeah. I created a playlist on Spotify, under my channel that's called, like, DMCA Safe copyright free words, all of my songs that are copyright free, because I I have a few songs that I did with other artists, and they have their labels get involved so you can't use them. But I have a list of all of the songs that you could use on your YouTube videos, your intros for your podcast, whatever you want, unlimited use. Because I don't do YouTube ID. I think the long term value of having creators use your music is way more than to get a few dollars every month because somebody use your song in a vlog. So, yeah, if you're a creator and you are looking for copyright free music, I have a bunch of that that I want people to use. And Brie, you're on Twitter, but you don't have any follower, or you're, like, you're -- Oh, I don't even think. -- do I have a Twitter? I don't even know. Oh, I found it. I wasn't I was gonna say you should promote that because I bet a lot of people gonna wanna DM Oh, I signed up on threads. I have threads.

01:17:22

Okay. Hit her up on threads. But threads doesn't have DMs. You're gonna get a lot of opportunities from this. You you just got the Brianna Price handle on Instagram. Got my Brianna Price handle on Instagram. She had to search her up on Instagram because you're definitely active. Yes. Someday I want to, and I just got this Instagram handle I've been dying to get. It's called Home Studio, because I want to start a a newsletter for independent artists. And then eventually Oh, I saw your newsletter. It's really horribly named, by the way. You need to change that name. No. I stopped that. The independent one.

01:17:50

Yes. I stopped it. That's done. That's done. The idea was good. Thank you. The spelling was the worst. I know. I got I got it. That's done. Don't worry. So I'm switching. I wanna do home studio because I wanna build a newsletter for independent

01:18:01

artists, and then also then turn that into a potential. We sell like home studio kits. Where everyone's like, what mic do you use? I'm like, just buy Conner's kit. It comes with the mic, headphone, interface. Smart. Everything you can use to make money from home. And I'll record all my songs using that kit it's it sells itself. Amazing.

01:18:17

You guys are awesome. Thanks for coming on. I have a feeling that the next time you guys come on, you'll be ten times bigger because you have the talent for it, and I think you've stumbled into something really, really amazing. And I think if you just keep going, it's gonna it's gonna get really big. So Thanks for coming on. And, that's the episode. That's the pod. Awesome. That's the pod. Thank you. Thank you.

00:00 01:18:37