00:00

Dude, I was at a dinner, and somebody said something as a joke,

Dude, I was at a dinner, and somebody said something as a joke,

00:04

and I

and I

00:05

put up my finger to my lips when I I need to write this down because it was an incredible idea. The guy goes You put his but you put your finger on his lip

put up my finger to my lips when I I need to write this down because it was an incredible idea. The guy goes You put his but you put your finger on his lip

00:15

And then my own lips back back and forth. And,

And then my own lips back back and forth. And,

00:19

I was like, say no more. I need to don't I don't wanna lose this idea. Let me write this down.

I was like, say no more. I need to don't I don't wanna lose this idea. Let me write this down.

00:31

So today, you're gonna talk to talk us through a bunch of research products that you use. You a bunch of a bunch of pipes you call them. Right? Yeah. Internet pipes.

So today, you're gonna talk to talk us through a bunch of research products that you use. You a bunch of a bunch of pipes you call them. Right? Yeah. Internet pipes.

00:40

I called it research tools. You said that was dumb. Well, it just sounds boring. It's more accurate, but it's boring. I call them gold mines, which is basically

I called it research tools. You said that was dumb. Well, it just sounds boring. It's more accurate, but it's boring. I call them gold mines, which is basically

00:47

Some people just come back and show you a little piece of gold, maybe a jewelry.

Some people just come back and show you a little piece of gold, maybe a jewelry.

00:51

Steph shows you where the mine is. So you can just keep going back to the mine for more and more gold over time because I think people wonder

Steph shows you where the mine is. So you can just keep going back to the mine for more and more gold over time because I think people wonder

00:57

you know, if they see your tweets or read your blog posts or hear you on on our podcast, they're like, where does she come up with this stuff? How does she find this stuff? So today,

you know, if they see your tweets or read your blog posts or hear you on on our podcast, they're like, where does she come up with this stuff? How does she find this stuff? So today,

01:06

You can tell us exactly that? Yeah. Yeah. Exactly. I think, you know, the internet is such a special thing, and we often rely on something like Twitter to serve us the information of the day, but I feel like these tools are, like, like you said, the goldmine. There's so much information that tells you exactly what people want or,

You can tell us exactly that? Yeah. Yeah. Exactly. I think, you know, the internet is such a special thing, and we often rely on something like Twitter to serve us the information of the day, but I feel like these tools are, like, like you said, the goldmine. There's so much information that tells you exactly what people want or,

01:24

aggregates a bunch of opportunities for you. So Steph, tell me about this patent one because there's actually a a handful of, like, really good examples with this one. Okay. That I can that I know of. So there's two parts. There's patent filings and patent expiries.

aggregates a bunch of opportunities for you. So Steph, tell me about this patent one because there's actually a a handful of, like, really good examples with this one. Okay. That I can that I know of. So there's two parts. There's patent filings and patent expiries.

01:38

So patent filings, I think, there's probably some databases that do this, but The newsletter that I like to read is called patent drop, and they'll basically break down every newsletter three or so patents from Again, big tech firms like FANG,

So patent filings, I think, there's probably some databases that do this, but The newsletter that I like to read is called patent drop, and they'll basically break down every newsletter three or so patents from Again, big tech firms like FANG,

01:53

but also companies like Nike.

but also companies like Nike.

01:55

By the way, I think Nike is the company with the most design patents or it's up there.

By the way, I think Nike is the company with the most design patents or it's up there.

02:00

In any case, there's patent filings. So you can track what these big companies are betting on, what they think is interesting, that they wanna you know, retain some IP around. And then there's also Expires,

In any case, there's patent filings. So you can track what these big companies are betting on, what they think is interesting, that they wanna you know, retain some IP around. And then there's also Expires,

02:11

which is interesting. I think, we covered the company hymns before and how they basically leveraged a patent expiry,

which is interesting. I think, we covered the company hymns before and how they basically leveraged a patent expiry,

02:18

to build their company or at least their first products. So there's a website called patents expiring today dot com, which aggregates these. And, obviously, it takes quite a bit of sifting because there's a lot of things, like, okay, I don't care that some shin guard is

to build their company or at least their first products. So there's a website called patents expiring today dot com, which aggregates these. And, obviously, it takes quite a bit of sifting because there's a lot of things, like, okay, I don't care that some shin guard is

02:32

expiring,

expiring,

02:33

but, I think the combination of those two,

but, I think the combination of those two,

02:36

definitely

definitely

02:37

can can result in some business ideas. Have you guys heard of Bluetooth?

can can result in some business ideas. Have you guys heard of Bluetooth?

02:41

Guess what blue chiu is? Blue chiu?

Guess what blue chiu is? Blue chiu?

02:44

Yeah. So about three or four. I think we target you and ads, but they target us for sure. Yeah. Basically, about

Yeah. So about three or four. I think we target you and ads, but they target us for sure. Yeah. Basically, about

02:51

Six weeks ago, I went to these guys' office,

Six weeks ago, I went to these guys' office,

02:54

and I met the two founders. And one of the founders is a doctor, and the other one was a commodities trader.

and I met the two founders. And one of the founders is a doctor, and the other one was a commodities trader.

03:00

And, basically, they worked together and they were like, what can we start? And they saw that the Viagra patent was going to expire in 2017. And so they, like, we're just plotting and plotting and plotting and Hims gets a lot of credit for doing this. But Blue Chew, I think, is actually more interesting. So what Blue Chew does is I think they also own med.com. So it's basically a telehealth business where you call in and you say what your issue is. Their main thing is,

And, basically, they worked together and they were like, what can we start? And they saw that the Viagra patent was going to expire in 2017. And so they, like, we're just plotting and plotting and plotting and Hims gets a lot of credit for doing this. But Blue Chew, I think, is actually more interesting. So what Blue Chew does is I think they also own med.com. So it's basically a telehealth business where you call in and you say what your issue is. Their main thing is,

03:28

their pill. I I guess I don't know if they call it Blue Chew, the name of the pill, but it's a for a erectile dysfunction, which I didn't realize it. It it's, like, the customer base for that is, like, a hundred and fifty or two hundred million people in the world. And then it's projected by 2030 to be, like, four or five hundred million. So it's a massive amount of people who have erectile dysfunction disorder.

their pill. I I guess I don't know if they call it Blue Chew, the name of the pill, but it's a for a erectile dysfunction, which I didn't realize it. It it's, like, the customer base for that is, like, a hundred and fifty or two hundred million people in the world. And then it's projected by 2030 to be, like, four or five hundred million. So it's a massive amount of people who have erectile dysfunction disorder.

03:50

And they bootstrapped this company, and they didn't I don't know how big they are, but I'm pretty sure they're between a hundred and two hundred million dollars a year in sales. And they entirely bootstrap this company starting in two thousand seventeen, and it was because of that patent that expired.

And they bootstrapped this company, and they didn't I don't know how big they are, but I'm pretty sure they're between a hundred and two hundred million dollars a year in sales. And they entirely bootstrap this company starting in two thousand seventeen, and it was because of that patent that expired.

04:03

And they built this business

And they built this business

04:05

because of that. Yeah. That's a it's an incredible example. Another kind of one chart business. All you had to do is just show, here's the business plan.

because of that. Yeah. That's a it's an incredible example. Another kind of one chart business. All you had to do is just show, here's the business plan.

04:13

This is the expiry date of Viagra.

This is the expiry date of Viagra.

04:15

We're we're gonna make the, you know, the DDC generic version.

We're we're gonna make the, you know, the DDC generic version.

04:18

And, yeah, they just do it through Instagram ads, whatnot. They own I I think it's meds dot com. So meds dot com, I think, is the telehealth side.

And, yeah, they just do it through Instagram ads, whatnot. They own I I think it's meds dot com. So meds dot com, I think, is the telehealth side.

04:26

And then they have Bluetooth, which is, like, their product. I think it's, like, Cialis, Viagra, and one other that are all

And then they have Bluetooth, which is, like, their product. I think it's, like, Cialis, Viagra, and one other that are all

04:33

expired now. Yeah. I went to their office and we were playing poker, and they had, like, a sample, like, instead of having, like, breath mints, it was, like, a sample of, like, you could just reach it and take one. And I was, like,

expired now. Yeah. I went to their office and we were playing poker, and they had, like, a sample, like, instead of having, like, breath mints, it was, like, a sample of, like, you could just reach it and take one. And I was, like,

04:45

I was, like, my wife had a baby, like, two weeks ago. I don't think I need this. But, like, what happens if you're, like, here's a room also a padded room. You could just go stand in to see the effects and nobody will look at you then come back, when when you're done. Yeah. I was, like, I don't know if I'm gonna if this gonna, like, be in use anytime soon in my house. But,

I was, like, my wife had a baby, like, two weeks ago. I don't think I need this. But, like, what happens if you're, like, here's a room also a padded room. You could just go stand in to see the effects and nobody will look at you then come back, when when you're done. Yeah. I was, like, I don't know if I'm gonna if this gonna, like, be in use anytime soon in my house. But,

05:01

but they're I was, like, looking at some of their numbers, particularly on similar web, and they had, like, two million people a month coming to their website. And I was, like, doing back of the back of the envelope math. I was, like, I'm pretty sure this is a massive, massive company. Hims gets a ton of credit because they're publicly traded and they're starting in San Francisco and they had all this press. I think this company is probably almost as big, and I'm pretty sure the two guys own most all of it. They haven't taken any financing. And so, anyway, this pat thing is is pretty wild. Yeah. And I haven't gone through the stuff happening in twenty twenty four, but another quick call out is the public domain stuff. Right? So every year, new things go into the public domain. We're hitting

but they're I was, like, looking at some of their numbers, particularly on similar web, and they had, like, two million people a month coming to their website. And I was, like, doing back of the back of the envelope math. I was, like, I'm pretty sure this is a massive, massive company. Hims gets a ton of credit because they're publicly traded and they're starting in San Francisco and they had all this press. I think this company is probably almost as big, and I'm pretty sure the two guys own most all of it. They haven't taken any financing. And so, anyway, this pat thing is is pretty wild. Yeah. And I haven't gone through the stuff happening in twenty twenty four, but another quick call out is the public domain stuff. Right? So every year, new things go into the public domain. We're hitting

05:38

January soon. And so that's another thing, to call out for folks.

January soon. And so that's another thing, to call out for folks.

05:42

Well, I think, like, a few years ago, wasn't it like Winnie the poo or something like that? Like, a like it Winnie the Pooh? Like, a bunch of these, like Yeah. And then Ryan Reynolds, took advantage of that. He did what was it in partnership

Well, I think, like, a few years ago, wasn't it like Winnie the poo or something like that? Like, a like it Winnie the Pooh? Like, a bunch of these, like Yeah. And then Ryan Reynolds, took advantage of that. He did what was it in partnership

05:53

with one of the phone companies, and he did Winnie the scrooge?

with one of the phone companies, and he did Winnie the scrooge?

05:57

As a commercial.

As a commercial.

05:58

That's pretty wild. That's pretty funny.

That's pretty wild. That's pretty funny.

06:01

By the way, another one of these trends that you called out a few years ago, which I thought was so stupid at the time, And I've since spent probably five hundred dollars on this crap is

By the way, another one of these trends that you called out a few years ago, which I thought was so stupid at the time, And I've since spent probably five hundred dollars on this crap is

06:10

you did.

you did.

06:11

My wife loves this stuff. It it was like minis. It was

My wife loves this stuff. It it was like minis. It was

06:15

for some reason. Oh, like mini cooking sets and stuff? Have you seen this Shaan? Like, basically, the it's mostly women, I think. Young do. I agree. But it's so I've spent she was pregnant, I would buy her. I bought her this, like, I bought, like, a bulk case of it. And then every week, I would give her, like, a present. Wait. Desc describe what is it? So it's it sounds so dumb. The the one that she liked was called Mini Brands, I think. And it's, like, any famous brand that you know of, like Coca Cola, Kit Kat, like, any type of snack, but also, like, different products,

for some reason. Oh, like mini cooking sets and stuff? Have you seen this Shaan? Like, basically, the it's mostly women, I think. Young do. I agree. But it's so I've spent she was pregnant, I would buy her. I bought her this, like, I bought, like, a bulk case of it. And then every week, I would give her, like, a present. Wait. Desc describe what is it? So it's it sounds so dumb. The the one that she liked was called Mini Brands, I think. And it's, like, any famous brand that you know of, like Coca Cola, Kit Kat, like, any type of snack, but also, like, different products,

06:45

like a shoebox.

like a shoebox.

06:47

They make just miniature versions

They make just miniature versions

06:49

and you open up this small ball. It's like a it's like a a baseball sized thing. And you open it up and inside, there's, like, a variety of, like, eight different mini things. And people just love, I guess, looking at them. I don't even understand what the appeal is, but my children it's

and you open up this small ball. It's like a it's like a a baseball sized thing. And you open it up and inside, there's, like, a variety of, like, eight different mini things. And people just love, I guess, looking at them. I don't even understand what the appeal is, but my children it's

07:03

weird.

weird.

07:08

Steph seems like someone who's into this mini shit. By the way, this is,

Steph seems like someone who's into this mini shit. By the way, this is,

07:11

Zurus. So this is that same guy Nick Mowbray that we talked about on the podcast.

Zurus. So this is that same guy Nick Mowbray that we talked about on the podcast.

07:15

The toy mogul. By the way, he said he wants to come on. So we should, we should hit him up and get him on, but there it looks like they're the makers of it. Is it called Mini Brands? Yeah. Mini brands. It's and it's really expensive. They're expensive. Are they edible? Or are these fake? Like No. No. It's just like a it it looks like imagine a Kit Kat bar, but just like the size of a penny. That's all it is. It's just small. It's just mini. Sure. And just excellent.

The toy mogul. By the way, he said he wants to come on. So we should, we should hit him up and get him on, but there it looks like they're the makers of it. Is it called Mini Brands? Yeah. Mini brands. It's and it's really expensive. They're expensive. Are they edible? Or are these fake? Like No. No. It's just like a it it looks like imagine a Kit Kat bar, but just like the size of a penny. That's all it is. It's just small. It's just mini. Sure. And just excellent.

07:39

I have had this theory for a long time that anything mini just works,

I have had this theory for a long time that anything mini just works,

07:44

like, I remember in science class there was, like, a mini beaker

like, I remember in science class there was, like, a mini beaker

07:48

and everybody used to fight over it. And I was like, what? That holds less. And nobody wanted to hear me. I was like, no, but that holds less stuff.

and everybody used to fight over it. And I was like, what? That holds less. And nobody wanted to hear me. I was like, no, but that holds less stuff.

07:55

And, but everybody wanted to have the tiny thing. And I was like, what's going on here?

And, but everybody wanted to have the tiny thing. And I was like, what's going on here?

08:01

There is something to this, like, either overly large, like, kind of like the love sack, like, either like an overly large thing or a completely tiny thing is just, like, one way to make a product more feel. There's a YouTube channel called Jenny's mini cooking show. That's the one I remember from years ago where I was like, people will just watch this person,

There is something to this, like, either overly large, like, kind of like the love sack, like, either like an overly large thing or a completely tiny thing is just, like, one way to make a product more feel. There's a YouTube channel called Jenny's mini cooking show. That's the one I remember from years ago where I was like, people will just watch this person,

08:17

cook cook these quote meals

cook cook these quote meals

08:20

for hamsters.

for hamsters.

08:22

And they'll do the whole thing. They'll have like a tiny little knife and cut the pizza and the cake and serve it on a tiny plate.

And they'll do the whole thing. They'll have like a tiny little knife and cut the pizza and the cake and serve it on a tiny plate.

08:28

People love this stuff.

People love this stuff.

08:30

Yeah. And and I can't I make fun of these people, but one time I ordered a,

Yeah. And and I can't I make fun of these people, but one time I ordered a,

08:35

a birthday cake that was it was a Reese's peanut butter cup. Was actually the size of a birthday cake.

a birthday cake that was it was a Reese's peanut butter cup. Was actually the size of a birthday cake.

08:40

So

So

08:41

I've I just, like, bigger things, but I understand, like

I've I just, like, bigger things, but I understand, like

08:46

which sounds awesome. Right? Like, you're not you're gonna buy that. Right now, I should make, like, the cyber truck mini, basically, is, like, the thing I should do. I should make, like, the really tiny cyber truck that can just park in your garage, and that's it. Yeah. It's weird, man. It's weird.

which sounds awesome. Right? Like, you're not you're gonna buy that. Right now, I should make, like, the cyber truck mini, basically, is, like, the thing I should do. I should make, like, the really tiny cyber truck that can just park in your garage, and that's it. Yeah. It's weird, man. It's weird.

09:00

We're freaks.

We're freaks.

09:03

I can't find this client info. Have you heard of HubSpot?

I can't find this client info. Have you heard of HubSpot?

09:06

HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.

HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.

09:15

HubSpot grow better.

HubSpot grow better.

09:18

What do you guys wanna do next?

What do you guys wanna do next?

09:20

Listen to the sports one. What's the sports database? So there's this website

Listen to the sports one. What's the sports database? So there's this website

09:25

that aggregates a bunch of reports on sports, which obviously,

that aggregates a bunch of reports on sports, which obviously,

09:30

people love. Americans love sports So they have, like, a state of pickleball report,

people love. Americans love sports So they have, like, a state of pickleball report,

09:35

state of the industry report. These cost money.

state of the industry report. These cost money.

09:38

So What is the state of pickleball? Should we go into that one?

So What is the state of pickleball? Should we go into that one?

09:42

The the burning question in all of our minds. What is the state in pickleball right now?

The the burning question in all of our minds. What is the state in pickleball right now?

09:46

But what I did find was this article that basically aggregated some data from this, and it Don't open it because I want I want you guys to guess what the fastest growing sports are. The twenty five fastest growing sports according to

But what I did find was this article that basically aggregated some data from this, and it Don't open it because I want I want you guys to guess what the fastest growing sports are. The twenty five fastest growing sports according to

09:59

this SFIA

this SFIA

10:01

Research,

Research,

10:02

which is the sports and fitness industry association,

which is the sports and fitness industry association,

10:05

what do you guys think were the top

what do you guys think were the top

10:07

fastest growing sports

fastest growing sports

10:09

in America. I already opened it, and I could tell you I wouldn't have guessed one of them. I already opened it as well. So the game is over.

in America. I already opened it, and I could tell you I wouldn't have guessed one of them. I already opened it as well. So the game is over.

10:17

But I would have said pickleball and and I would have said that game paddle. Isn't there like another game that's just like pickleball? But it's for people that are they wanna be like,

But I would have said pickleball and and I would have said that game paddle. Isn't there like another game that's just like pickleball? But it's for people that are they wanna be like,

10:25

No. Pickleball's old. This is the new new shit. Like, there's there's, like, two of them. That's what I would have guessed. It does seem like Pickleball's number one. But number two, I would have never guessed Alpine touring. I don't even know what that really is. I think it's just, like, off off country

No. Pickleball's old. This is the new new shit. Like, there's there's, like, two of them. That's what I would have guessed. It does seem like Pickleball's number one. But number two, I would have never guessed Alpine touring. I don't even know what that really is. I think it's just, like, off off country

10:40

skiing.

skiing.

10:42

And then I have never heard of what is winter fat biking?

And then I have never heard of what is winter fat biking?

10:46

It's awesome. It's what it is. It's like

It's awesome. It's what it is. It's like

10:50

So I need to research. So

So I need to research. So

10:52

have these fat tire bikes are are really popular right now. So it's basically a bike with a just a really fat tire. Is what it is. And they they are they're sick looking. You see them ride by and But is this sport? You know,

have these fat tire bikes are are really popular right now. So it's basically a bike with a just a really fat tire. Is what it is. And they they are they're sick looking. You see them ride by and But is this sport? You know,

11:07

Yeah. It's just mountain bike riding, but the tire is particularly fat.

Yeah. It's just mountain bike riding, but the tire is particularly fat.

11:11

It it it's all it is. You know, we do we say? We like big and small things. It's just a normal bicycle with a fat tire that can, like, imagine a bicycle that could drive on a beach. Got it. But I guess I guess it's a sport.

It it it's all it is. You know, we do we say? We like big and small things. It's just a normal bicycle with a fat tire that can, like, imagine a bicycle that could drive on a beach. Got it. But I guess I guess it's a sport.

11:25

Number four, off course golf. Interesting. I don't even know what that is. I when I googled it, it I think it's just those machines.

Number four, off course golf. Interesting. I don't even know what that is. I when I googled it, it I think it's just those machines.

11:33

But I guess they've turned that into a competitive sport. Or

But I guess they've turned that into a competitive sport. Or

11:37

And then number seven is trail running. I could definitely see that. That is that I I've I get so many videos on my Instagram of trail running. Yeah. Dude, I was at a dinner and somebody said something as a joke.

And then number seven is trail running. I could definitely see that. That is that I I've I get so many videos on my Instagram of trail running. Yeah. Dude, I was at a dinner and somebody said something as a joke.

11:48

And I

And I

11:50

put up my finger to my lips, and I said, shh, I need to write this down because it was an incredible idea.

put up my finger to my lips, and I said, shh, I need to write this down because it was an incredible idea.

11:55

The guy goes, you put his face, you put your finger on his lips

The guy goes, you put his face, you put your finger on his lips

12:00

and then my own lips back and forth.

and then my own lips back and forth.

12:02

And,

And,

12:04

I was like, say no more. I need to don't I don't wanna lose this idea. Let me write this down. He said something. He goes,

I was like, say no more. I need to don't I don't wanna lose this idea. Let me write this down. He said something. He goes,

12:09

yeah. I do the,

yeah. I do the,

12:11

the suburban triathlon.

the suburban triathlon.

12:13

And I go, what? And he goes,

And I go, what? And he goes,

12:15

yeah, suburban travel on.

yeah, suburban travel on.

12:19

You you walk a you walk a half mile

You you walk a you walk a half mile

12:22

You into this bar, you drink two beers, and then you go play nine holes a golf. And I was like, what?

You into this bar, you drink two beers, and then you go play nine holes a golf. And I was like, what?

12:29

He's like, yeah. It's a super I forgot he said the suburban Ironman or the suburban triathlon.

He's like, yeah. It's a super I forgot he said the suburban Ironman or the suburban triathlon.

12:33

And I was like, this has legs. And I I I really think that if somebody

And I was like, this has legs. And I I I really think that if somebody

12:38

created some kind of,

created some kind of,

12:41

thing for, you know, out of shape

thing for, you know, out of shape

12:43

middle age guys to do.

middle age guys to do.

12:46

They'll do it. And I think if you make it if you brand it almost like as the,

They'll do it. And I think if you make it if you brand it almost like as the,

12:51

the non fit person triathlon, and it's gotta have, like, some version of eating and drinking being one of the legs.

the non fit person triathlon, and it's gotta have, like, some version of eating and drinking being one of the legs.

12:59

You know, a a a couple holes of golf as as one of the other legs, And then you can really pick whatever you want as the third. But, dude, that's the next next tough mudder. I think that could be a massive, a massive trend that people start doing. Because it's kinda fun. It's ironic. And it's it might be pickleball as the third one, actually. That that's probably the right bet. But,

You know, a a a couple holes of golf as as one of the other legs, And then you can really pick whatever you want as the third. But, dude, that's the next next tough mudder. I think that could be a massive, a massive trend that people start doing. Because it's kinda fun. It's ironic. And it's it might be pickleball as the third one, actually. That that's probably the right bet. But,

13:18

this is this is definitely something that I I think would appeal to people. What what do you guys think? Yeah. Yeah. And that's beautiful branding.

this is this is definitely something that I I think would appeal to people. What what do you guys think? Yeah. Yeah. And that's beautiful branding.

13:27

It's the brand we're working from the brand. We really don't even know, actually, what goes underneath. It's just the the idea.

It's the brand we're working from the brand. We really don't even know, actually, what goes underneath. It's just the the idea.

13:33

The suburban trap line. That I could that that deserves you putting your finger on his lips, and they just

The suburban trap line. That I could that that deserves you putting your finger on his lips, and they just

13:39

I'm just kissing him. Just giving him a little kiss. They're like, I love you. I think that's beautiful.

I'm just kissing him. Just giving him a little kiss. They're like, I love you. I think that's beautiful.

13:45

It's like you bike to the grocery store, you chug a beer,

It's like you bike to the grocery store, you chug a beer,

13:48

and then you, like, out of that running errand. And that's the suburban triathlon, and you gotta do it on Saturday mornings. Steph, what's what's another one? Gotta give a shout out to PACie McCormick. He aggregated this, and he aggregated this from a site called tech novel g, which is one of these sites where I'm just like,

and then you, like, out of that running errand. And that's the suburban triathlon, and you gotta do it on Saturday mornings. Steph, what's what's another one? Gotta give a shout out to PACie McCormick. He aggregated this, and he aggregated this from a site called tech novel g, which is one of these sites where I'm just like,

14:05

I can't believe someone created this. I think his name is Bill Christiansen or something like that,

I can't believe someone created this. I think his name is Bill Christiansen or something like that,

14:11

who basically took

who basically took

14:13

All of the sci fi novels that have been written are most of them thousands, and he put them on a site called technology. And what PACkey did is he took this kind of very outdated HTML

All of the sci fi novels that have been written are most of them thousands, and he put them on a site called technology. And what PACkey did is he took this kind of very outdated HTML

14:25

site that's hard to navigate any put it into this database. You guys click the link, you'll see it, and you'll see that there's this first page that is just just the sci fi stats.

site that's hard to navigate any put it into this database. You guys click the link, you'll see it, and you'll see that there's this first page that is just just the sci fi stats.

14:36

So it basically takes all the ideas, so not just the books, but the ideas within these,

So it basically takes all the ideas, so not just the books, but the ideas within these,

14:42

sci fi novels and says,

sci fi novels and says,

14:44

does it exist today?

does it exist today?

14:46

Were these ideas in bits or atoms, and then it also breaks down things like for certain authors, let's say they had, like, in some cases, like, As you all have had, I think, like, ninety nine ideas.

Were these ideas in bits or atoms, and then it also breaks down things like for certain authors, let's say they had, like, in some cases, like, As you all have had, I think, like, ninety nine ideas.

14:57

How many of those ideas

How many of those ideas

14:59

actually came to be so you can kind of get a sense of, like, how,

actually came to be so you can kind of get a sense of, like, how,

15:04

how grounded. Let's do some Certain authors. Example. So,

how grounded. Let's do some Certain authors. Example. So,

15:07

on the idea bank, row one hundred ninety four It says, in nineteen eleven, the author Hugo

on the idea bank, row one hundred ninety four It says, in nineteen eleven, the author Hugo

15:14

Gernsback predicted telemotor coasters. And these were powered skates for personal transport, wheelies,

Gernsback predicted telemotor coasters. And these were powered skates for personal transport, wheelies,

15:21

basically.

basically.

15:22

Yeah.

Yeah.

15:23

Or, like, that one, viral video that went the the video that went viral of people walking, but with these, like, power skates that were making them go way faster. Yeah. Exactly. So there's, like, they basically break down thousands of ideas in this database. And then they say,

Or, like, that one, viral video that went the the video that went viral of people walking, but with these, like, power skates that were making them go way faster. Yeah. Exactly. So there's, like, they basically break down thousands of ideas in this database. And then they say,

15:37

If it was created, and you can see in, yeah, the sci fi idea bank tab in column,

If it was created, and you can see in, yeah, the sci fi idea bank tab in column,

15:44

Jay, you can see what year it was first made. And then,

Jay, you can see what year it was first made. And then,

15:48

you can see things like Google, right, or credit cards when they first appeared in these sci fi novels. So for example, the credit card was first referenced in eighteen eighty eight, but credit cards like Visa and Mastercard weren't actually created until the nineteen fifties.

you can see things like Google, right, or credit cards when they first appeared in these sci fi novels. So for example, the credit card was first referenced in eighteen eighty eight, but credit cards like Visa and Mastercard weren't actually created until the nineteen fifties.

16:02

Or live news in eighteen eighty nine. And then, you know, it took until the nineteen eighties for twenty four hour live news to actually be a thing. And it's kind of interesting because now you look at all these things like credit cards or live news, and you think, of course. Right? Like, of course, that exists. That doesn't sound like sci fi. But then you can extrapolate that and probably deduce that many of the things that sound like sci fi today or even fifty years ago

Or live news in eighteen eighty nine. And then, you know, it took until the nineteen eighties for twenty four hour live news to actually be a thing. And it's kind of interesting because now you look at all these things like credit cards or live news, and you think, of course. Right? Like, of course, that exists. That doesn't sound like sci fi. But then you can extrapolate that and probably deduce that many of the things that sound like sci fi today or even fifty years ago

16:28

likely we'll follow that same fashion. And so I like going through this database because there are still many things that still fit in that category of not yet created.

likely we'll follow that same fashion. And so I like going through this database because there are still many things that still fit in that category of not yet created.

16:38

But drummed up. Yeah. So we can create electric roller blades that just revolutionize the way we get hit by cars. Right?

But drummed up. Yeah. So we can create electric roller blades that just revolutionize the way we get hit by cars. Right?

16:47

What are examples of things that that you're interested on this? Yeah. So I mean, some of these are certainly

What are examples of things that that you're interested on this? Yeah. So I mean, some of these are certainly

16:53

at the point where they're becoming real. But for example, in eighteen

at the point where they're becoming real. But for example, in eighteen

16:58

ninety seven, someone drummed up a nonalcoholic

ninety seven, someone drummed up a nonalcoholic

17:01

beverage similar to wine in eighteen ninety seven, as well, electric bicycles, which are now a reality, but I think becoming way, way, way cheaper and way more important,

beverage similar to wine in eighteen ninety seven, as well, electric bicycles, which are now a reality, but I think becoming way, way, way cheaper and way more important,

17:11

background meat in nineteen eighty four,

background meat in nineteen eighty four,

17:13

which is another thing coming online. But I think what's equally interesting is to consider some of the major tech trends like AI, like some of the stuff happening happening in biotech,

which is another thing coming online. But I think what's equally interesting is to consider some of the major tech trends like AI, like some of the stuff happening happening in biotech,

17:23

Some of the stuff happening in space. All of those trends kind of intersecting,

Some of the stuff happening in space. All of those trends kind of intersecting,

17:27

and you you can ask the question whether some of the things that you see that again sound way more sci fi than something like an electric bicycle

and you you can ask the question whether some of the things that you see that again sound way more sci fi than something like an electric bicycle

17:34

may actually

may actually

17:36

be a reality. So I think, like, an example of a company that maybe fits this bill is Varta. Right? They're manufacturing drugs in space, which I think almost certainly a decade ago would have sounded crazy. What's Varta doing? They're manufacturing drugs in space.

be a reality. So I think, like, an example of a company that maybe fits this bill is Varta. Right? They're manufacturing drugs in space, which I think almost certainly a decade ago would have sounded crazy. What's Varta doing? They're manufacturing drugs in space.

17:52

Why?

Why?

17:53

Great question.

Great question.

17:55

Yeah.

Yeah.

17:56

I think we all have it in our mind.

I think we all have it in our mind.

17:59

What's wrong with doing it in, like, Massachusetts?

What's wrong with doing it in, like, Massachusetts?

18:05

Like

Like

18:07

I'll imagine saving the pitch meeting. They're like, okay. Here me out. Go to space. What about Massachusetts?

I'll imagine saving the pitch meeting. They're like, okay. Here me out. Go to space. What about Massachusetts?

18:14

So my understanding is that

So my understanding is that

18:17

the way that some of these drugs are manufactured,

the way that some of these drugs are manufactured,

18:20

the physics when you're on earth due to gravity and some of the other forces that don't exist in space, results in you not being able to create certain chemical structures, and that impacts the way that drugs can be basically ingested or,

the physics when you're on earth due to gravity and some of the other forces that don't exist in space, results in you not being able to create certain chemical structures, and that impacts the way that drugs can be basically ingested or,

18:33

administered.

administered.

18:33

And so there's

And so there's

18:35

That, I guess, the immediate function of being able to create almost like drugs that exist today, but in different structures, but then there's the obvious future opportunity

That, I guess, the immediate function of being able to create almost like drugs that exist today, but in different structures, but then there's the obvious future opportunity

18:46

where you're then creating completely new compounds that could not be manufactured.

where you're then creating completely new compounds that could not be manufactured.

18:50

On earth. Did those guys raise a lot of funding? I believe so.

On earth. Did those guys raise a lot of funding? I believe so.

18:54

That's wild.

That's wild.

18:55

What a the the yeah. That's beyond what I That's beyond my my IQ. That's just pretty amazing. Yeah. There's, like, a list of ideas that were definitely started on, like, an Ayahuasca trip, and this is one of them. Yeah.

What a the the yeah. That's beyond what I That's beyond my my IQ. That's just pretty amazing. Yeah. There's, like, a list of ideas that were definitely started on, like, an Ayahuasca trip, and this is one of them. Yeah.

19:08

Well, whenever I see these lists, I just think of, like, have you I'm not, like, I'm not into, like, wizards and game games of Thrones and all that stuff. You know, what do I say? I said, I I play sports. I don't I don't read Harry Potter. But,

Well, whenever I see these lists, I just think of, like, have you I'm not, like, I'm not into, like, wizards and game games of Thrones and all that stuff. You know, what do I say? I said, I I play sports. I don't I don't read Harry Potter. But,

19:21

I do, like, appreciate the fact that one woman just sat down and created this whole

I do, like, appreciate the fact that one woman just sat down and created this whole

19:27

this whole world to the point where there's like, like, we talk about quidditch. We're like, that's just like a part of like, a relatively small part of this whole universe. This lady just saw it up. And it is actually kind of been crazy crazy to actually see predictions, it it it's in a weird way it's inspiring to think that an imagination can do this. And I do actually feel pretty psyched up looking through this. I mean, like, damn, I'm way way small and not into the future enough. So I I understand that. I think it's actually pretty cool. I just spotted in Row,

this whole world to the point where there's like, like, we talk about quidditch. We're like, that's just like a part of like, a relatively small part of this whole universe. This lady just saw it up. And it is actually kind of been crazy crazy to actually see predictions, it it it's in a weird way it's inspiring to think that an imagination can do this. And I do actually feel pretty psyched up looking through this. I mean, like, damn, I'm way way small and not into the future enough. So I I understand that. I think it's actually pretty cool. I just spotted in Row,

19:57

Three thousand five hundred and forty three in two thousand three smart wallpaper. So, Sam, maybe that's coming your way.

Three thousand five hundred and forty three in two thousand three smart wallpaper. So, Sam, maybe that's coming your way.

20:05

Next pod.

Next pod.

20:06

Yeah. So I'll look less pale. Alright. You wanna do another one? Next gold mine. So I love this one. Our world in data.

Yeah. So I'll look less pale. Alright. You wanna do another one? Next gold mine. So I love this one. Our world in data.

20:14

So people have maybe heard of this website. It's a website that tries to aggregate

So people have maybe heard of this website. It's a website that tries to aggregate

20:19

data that,

data that,

20:21

is a reflection of of what's really happening in the world. So it includes things like,

is a reflection of of what's really happening in the world. So it includes things like,

20:27

data on poverty. It includes really niche things. Like, I found I went through the web site, and there was a graph that related to the day of the year with peak cherry tree blossoms in Kyoto. Right? So, like, when when the,

data on poverty. It includes really niche things. Like, I found I went through the web site, and there was a graph that related to the day of the year with peak cherry tree blossoms in Kyoto. Right? So, like, when when the,

20:40

Terry blossoms peak the most. Like, so random, but they're collecting data on this. And

Terry blossoms peak the most. Like, so random, but they're collecting data on this. And

20:46

I this website a few years ago, and I wanna say there was maybe

I this website a few years ago, and I wanna say there was maybe

20:50

two hundred graphs on here. And if you go to their our world in data dot org slash charts page. I wanna say there's thousands

two hundred graphs on here. And if you go to their our world in data dot org slash charts page. I wanna say there's thousands

20:59

of different data points now.

of different data points now.

21:02

And so I wanted to call out a few that I thought were Interesting. But I guess, what do you guys think? Isn't this crazy?

And so I wanted to call out a few that I thought were Interesting. But I guess, what do you guys think? Isn't this crazy?

21:10

That there's so much data being collected?

That there's so much data being collected?

21:12

I just clicked on one. It's adjusted net savings per capita from nineteen seventy to two thousand twenty. And you could see, like, how much per capita,

I just clicked on one. It's adjusted net savings per capita from nineteen seventy to two thousand twenty. And you could see, like, how much per capita,

21:21

variety of countries are saving It's pretty wild. Congo and Portugal not saving a lot of money. Germany and France really great savers. So, like, it's just, like, literally thousands of, like, different charts. You know, Sean talks about these, like, one chart businesses.

variety of countries are saving It's pretty wild. Congo and Portugal not saving a lot of money. Germany and France really great savers. So, like, it's just, like, literally thousands of, like, different charts. You know, Sean talks about these, like, one chart businesses.

21:36

I can't think of anything for this chart, but there's, like, many of these charts where you can see something and just spot interesting things. One of them is this,

I can't think of anything for this chart, but there's, like, many of these charts where you can see something and just spot interesting things. One of them is this,

21:44

population of the world distribution. So, basically, this is a chart that is looking at

population of the world distribution. So, basically, this is a chart that is looking at

21:50

How many of all the people in the world, how many are young right now, meaning under fifteen,

How many of all the people in the world, how many are young right now, meaning under fifteen,

21:55

how many are working age, fifteen to sixty five, And how many are elderly? Sixty five plus. And the shocking thing about this chart, this is a one chart this is a one chart business right here, which is

how many are working age, fifteen to sixty five, And how many are elderly? Sixty five plus. And the shocking thing about this chart, this is a one chart this is a one chart business right here, which is

22:06

the elderly curve goes from today. Right? Like, kinda like the twenty twenty, early twenty twenties, where it's under one billion. It's by far the lowest, you know,

the elderly curve goes from today. Right? Like, kinda like the twenty twenty, early twenty twenties, where it's under one billion. It's by far the lowest, you know,

22:16

the the smallest line. Two, it's gonna cross over the young population and be at,

the the smallest line. Two, it's gonna cross over the young population and be at,

22:21

you know, by the end of the where this has it projected, two point five billion. And so that's the biggest grower. The working

you know, by the end of the where this has it projected, two point five billion. And so that's the biggest grower. The working

22:28

the working age one kinda flattens out. The young one kinda goes down and the elderly one has this huge spike.

the working age one kinda flattens out. The young one kinda goes down and the elderly one has this huge spike.

22:34

And so if you're building anything that's in the elder care that you're gonna own for, let's say, ten, twenty years,

And so if you're building anything that's in the elder care that you're gonna own for, let's say, ten, twenty years,

22:41

you have this immense tailwind behind you, which is just that the population of people

you have this immense tailwind behind you, which is just that the population of people

22:45

who fit, you know, the customer base is gonna grow dramatically.

who fit, you know, the customer base is gonna grow dramatically.

22:49

We're gonna go from under one billion people to over two and a half billion people,

We're gonna go from under one billion people to over two and a half billion people,

22:54

that are in that market. And so that's a it's, you know, a case to say, you know, if you go there, Let's say let's say it's like real estate. Like, if you owned, you know,

that are in that market. And so that's a it's, you know, a case to say, you know, if you go there, Let's say let's say it's like real estate. Like, if you owned, you know,

23:03

senior living facilities or something like that, you would be able to just benefit from the fact that, oh, occupancy is gonna go up over time in this in this way. Now, of course, technology may may completely upend things and AI and all that, but it is a very

senior living facilities or something like that, you would be able to just benefit from the fact that, oh, occupancy is gonna go up over time in this in this way. Now, of course, technology may may completely upend things and AI and all that, but it is a very

23:17

it you could see these, like, huge trends that are gonna be very hard to reverse. So,

it you could see these, like, huge trends that are gonna be very hard to reverse. So,

23:23

It's hard to imagine a scenario that we we change the direction of these lines. It would take like a whole societal shift, population level shift to change where these lines are going.

It's hard to imagine a scenario that we we change the direction of these lines. It would take like a whole societal shift, population level shift to change where these lines are going.

23:32

Did you guys see the video of, it was Kim Jong Un, the, the North Korean leader. He was delivering the speech this week where he was, like, pleading and begging,

Did you guys see the video of, it was Kim Jong Un, the, the North Korean leader. He was delivering the speech this week where he was, like, pleading and begging,

23:43

his his people to start having sex and having babies because the population is just dwindling And he's literally crying. Like, you see tears coming down his face, crying.

his his people to start having sex and having babies because the population is just dwindling And he's literally crying. Like, you see tears coming down his face, crying.

23:53

And the rest of the audience is crying, and he's begging them. Please have babies. It's it's really it was really fascinating. And pretty much like this.

And the rest of the audience is crying, and he's begging them. Please have babies. It's it's really it was really fascinating. And pretty much like this.

24:01

Yeah. I just yeah. I thought it's just crying in front of a man crying in front of you begging you to have have children's time. I mean, just light some candles and put on some,

Yeah. I just yeah. I thought it's just crying in front of a man crying in front of you begging you to have have children's time. I mean, just light some candles and put on some,

24:08

some r Kelly and it would get it done.

some r Kelly and it would get it done.

24:11

Yeah. I mean, it it was crazy. I I guess I guess I didn't realize it's funny. I'm looking at this chart and seeing his video. I didn't realize how big of a problem it is, but There's so many here. Which ones stick out to you, stuff? So I just linked another one that I think, again, is this, like, one chart,

Yeah. I mean, it it was crazy. I I guess I guess I didn't realize it's funny. I'm looking at this chart and seeing his video. I didn't realize how big of a problem it is, but There's so many here. Which ones stick out to you, stuff? So I just linked another one that I think, again, is this, like, one chart,

24:26

Business. This one's hard to get involved with, but I think it's it it's the lithium production. If you pull that up, I just linked it in

Business. This one's hard to get involved with, but I think it's it it's the lithium production. If you pull that up, I just linked it in

24:34

the documents, and you can see that lithium production, which obviously, is the core ingredient in many of our batteries,

the documents, and you can see that lithium production, which obviously, is the core ingredient in many of our batteries,

24:41

is concentrated in just a few countries.

is concentrated in just a few countries.

24:45

A lot of it's in China, a lot of it's in a few countries in South America. That's another example of just as you're browsing through a bunch of these these charts. I think that one jumps out. But the one I wanted to dive into in-depth is air pollution.

A lot of it's in China, a lot of it's in a few countries in South America. That's another example of just as you're browsing through a bunch of these these charts. I think that one jumps out. But the one I wanted to dive into in-depth is air pollution.

24:59

So if you click the

So if you click the

25:00

the

the

25:01

the stat,

the stat,

25:03

in here in our document that says air pollution is one of the world's leading risk factors for death,

in here in our document that says air pollution is one of the world's leading risk factors for death,

25:09

which maybe is obvious to some people. But to me, when I think about Like, what are what are the key causes of death? What am I afraid of? Air pollution is not at the top of that list. However,

which maybe is obvious to some people. But to me, when I think about Like, what are what are the key causes of death? What am I afraid of? Air pollution is not at the top of that list. However,

25:22

I also stumbled upon Patrick Collins's pollution page. He's got a bunch of cool pages on his website. He's got a page with just a bunch of questions.

I also stumbled upon Patrick Collins's pollution page. He's got a bunch of cool pages on his website. He's got a page with just a bunch of questions.

25:29

One of them's on pollution, and he says, that the World Bank indicates that three point seven billion people, so about half the world's population

One of them's on pollution, and he says, that the World Bank indicates that three point seven billion people, so about half the world's population

25:38

are exposed to this metric

are exposed to this metric

25:41

of PM two point five that that has to do with, like, the size of particles,

of PM two point five that that has to do with, like, the size of particles,

25:46

in the air.

in the air.

25:48

They're exposed to around five times the the unit of measure that he correlates with a bunch of things, which include,

They're exposed to around five times the the unit of measure that he correlates with a bunch of things, which include,

25:54

lower GDP. It includes

lower GDP. It includes

25:57

stock market returns being lower, people making worse decisions like chess players, making mistakes,

stock market returns being lower, people making worse decisions like chess players, making mistakes,

26:03

politicians using less less complex speech. So those are just you know, some fun facts,

politicians using less less complex speech. So those are just you know, some fun facts,

26:08

but I think what's what's really important is obviously the the health side of things. And there's another stat, that I'll just quickly share, which is from a newsletter called Charter, which says that India's capital,

but I think what's what's really important is obviously the the health side of things. And there's another stat, that I'll just quickly share, which is from a newsletter called Charter, which says that India's capital,

26:21

this was recently breached the four hundred and fifty on the air quality index over four times the healthy level.

this was recently breached the four hundred and fifty on the air quality index over four times the healthy level.

26:27

And basically,

And basically,

26:29

they're in this hazardous zone, which is akin to smoking twenty to thirty cigarettes

they're in this hazardous zone, which is akin to smoking twenty to thirty cigarettes

26:34

a day.

a day.

26:36

And, obviously, that is an outlier,

And, obviously, that is an outlier,

26:38

but I wanted to call this out because I think air quality is something that

but I wanted to call this out because I think air quality is something that

26:42

is

is

26:44

is a problem in a lot of places clearly,

is a problem in a lot of places clearly,

26:47

some more than others, but it's something that I think people are gonna caring about a lot more. And maybe one one product that came out in the last year or so, that's indicative of that that a lot of people made fun of,

some more than others, but it's something that I think people are gonna caring about a lot more. And maybe one one product that came out in the last year or so, that's indicative of that that a lot of people made fun of,

26:57

was the Dyson mask

was the Dyson mask

26:59

headphones. So I'll I'll stop there. What what what were those? Yeah. Never saw those.

headphones. So I'll I'll stop there. What what what were those? Yeah. Never saw those.

27:04

They are headphones that have a

They are headphones that have a

27:07

basically,

basically,

27:08

a mask, a air purifier attached to them. Wow. And they're expensive. They're a thousand dollars, I think. Right?

a mask, a air purifier attached to them. Wow. And they're expensive. They're a thousand dollars, I think. Right?

27:15

They are seven hundred dollars from what I can see. And what this came out and people just made fun of them. Well, if you if you Google image

They are seven hundred dollars from what I can see. And what this came out and people just made fun of them. Well, if you if you Google image

27:22

it's it's like a white guy in, like, the New York subway wearing it. You know what I mean? It's, like, it's a little off on because you're talking about India and,

it's it's like a white guy in, like, the New York subway wearing it. You know what I mean? It's, like, it's a little off on because you're talking about India and,

27:33

a few other countries,

a few other countries,

27:34

not maybe the New York subway. So it's kind of like a it's kind of like a misleading ad they have, but That's pretty fascinating. Is this are these taking off? No. I think they're in that zone of a lot of people making fun of them. However,

not maybe the New York subway. So it's kind of like a it's kind of like a misleading ad they have, but That's pretty fascinating. Is this are these taking off? No. I think they're in that zone of a lot of people making fun of them. However,

27:47

The reason I'm calling this out is because I think there is this understanding that, you know, it's just in New Delhi. It's not, you know, anywhere close to home.

The reason I'm calling this out is because I think there is this understanding that, you know, it's just in New Delhi. It's not, you know, anywhere close to home.

27:55

But I think have you guys ever

But I think have you guys ever

27:58

used, like, an air quality index,

used, like, an air quality index,

28:01

measure in your home or, like, a c o two monitor?

measure in your home or, like, a c o two monitor?

28:04

Yeah. I have multiple times. And I bought, like, these air purifier things that also measure the air quality

Yeah. I have multiple times. And I bought, like, these air purifier things that also measure the air quality

28:11

in my house, and I have them and it's, like, shocking whenever

in my house, and I have them and it's, like, shocking whenever

28:14

it'll, like, it'll basically turn red. And it's like, oh, god. There's something going on. You know, what we need to air this place out or or whatever. Yeah. Yeah. So, I mean, air quality changes over time. And I don't I've been noticing more even in San Francisco a few days where people are like, oh, I'm I'm wearing a mask at work, not because of COVID, but because, like, oh gosh, like, I have you checked the air quality? And a lot of people aren't doing this still today, but I think that'll change. And I think if you use some of these, like, the c o two monitor, for example,

it'll, like, it'll basically turn red. And it's like, oh, god. There's something going on. You know, what we need to air this place out or or whatever. Yeah. Yeah. So, I mean, air quality changes over time. And I don't I've been noticing more even in San Francisco a few days where people are like, oh, I'm I'm wearing a mask at work, not because of COVID, but because, like, oh gosh, like, I have you checked the air quality? And a lot of people aren't doing this still today, but I think that'll change. And I think if you use some of these, like, the c o two monitor, for example,

28:40

You literally, like, if you go to bed with your door closed and you wake up and you check that thing, it is wild,

You literally, like, if you go to bed with your door closed and you wake up and you check that thing, it is wild,

28:46

how high it is. And know, all you need to do is open a window or, you know, circulate the air in your home. But I think it's the stuff,

how high it is. And know, all you need to do is open a window or, you know, circulate the air in your home. But I think it's the stuff,

28:53

I guess, is people are more educated on it. I think some of these devices like the air quality monitors are going to take off. And you can see some of this data in Jungle Scout as well of just, like, the kinds of products that people are

I guess, is people are more educated on it. I think some of these devices like the air quality monitors are going to take off. And you can see some of this data in Jungle Scout as well of just, like, the kinds of products that people are

29:06

Do you see, what did you see anything in jungle scout that stood out? Any product that's so long? So there's one product, which is, has to do with,

Do you see, what did you see anything in jungle scout that stood out? Any product that's so long? So there's one product, which is, has to do with,

29:15

an AC furnace and an air filter.

an AC furnace and an air filter.

29:18

But guess how much this thing sells every single month. What is it? It's an AC furnace air filter

But guess how much this thing sells every single month. What is it? It's an AC furnace air filter

29:26

and an air quality monitor. And so what does that mean? Literally, like, the filter I put on the vents of my, like, like, I've got, like, eight vents around my home, and I put these, like, filters there. Is that what you're referring to? Like, those, like, the

and an air quality monitor. And so what does that mean? Literally, like, the filter I put on the vents of my, like, like, I've got, like, eight vents around my home, and I put these, like, filters there. Is that what you're referring to? Like, those, like, the

29:37

cloth almost filters?

cloth almost filters?

29:39

You it's a filter you would put on your on your

You it's a filter you would put on your on your

29:42

furnace.

furnace.

29:43

Got it. Okay. Alright. So what I'm looking at here is,

Got it. Okay. Alright. So what I'm looking at here is,

29:47

yeah, like, the kind of standard air vent

yeah, like, the kind of standard air vent

29:50

filters that you have to swap out every whatever six months or so, but also it's a smart one. So it has, like, a monitor associated with it, like, that has an app. This thing costs two hundred fifty bucks.

filters that you have to swap out every whatever six months or so, but also it's a smart one. So it has, like, a monitor associated with it, like, that has an app. This thing costs two hundred fifty bucks.

30:00

Yeah, I have no idea, but I would, you know, sounds like it might be a little high, so tell us. What do you what's the what does Jungle Scout tell us for the rest? So I'm seeing four entries in Jungle Scout and,

Yeah, I have no idea, but I would, you know, sounds like it might be a little high, so tell us. What do you what's the what does Jungle Scout tell us for the rest? So I'm seeing four entries in Jungle Scout and,

30:10

they are seventeen million twelve million eight million and eight million. So what is that all total? That's like over forty

they are seventeen million twelve million eight million and eight million. So what is that all total? That's like over forty

30:17

million dollars

million dollars

30:18

per month? Is this this is what Jungle Scout is saying. So, you know, take it with a grain of salt. I'm not sure how they measure, but

per month? Is this this is what Jungle Scout is saying. So, you know, take it with a grain of salt. I'm not sure how they measure, but

30:25

they tend to be pretty accurate. And so

they tend to be pretty accurate. And so

30:28

that's an example of, I think, as people again, like,

that's an example of, I think, as people again, like,

30:31

try to under and the air quality around them. I think there's a there's a growing business here. That is fascinating. I wanna point out another thing. So this,

try to under and the air quality around them. I think there's a there's a growing business here. That is fascinating. I wanna point out another thing. So this,

30:41

This chart that you have of, like, causes of death. So the top,

This chart that you have of, like, causes of death. So the top,

30:45

let's see. Risk Factors

let's see. Risk Factors

30:48

I think I might have chosen the United States here, but in the United States, I believe the top ones are

I think I might have chosen the United States here, but in the United States, I believe the top ones are

30:53

smoking number one, high blood pressure,

smoking number one, high blood pressure,

30:56

high blood sugar and obesity.

high blood sugar and obesity.

30:58

So I've, like, crazy story to tell you. So I I can't say his name because he he asked me not to worry. He said he prefers to stay under the radar, but

So I've, like, crazy story to tell you. So I I can't say his name because he he asked me not to worry. He said he prefers to stay under the radar, but

31:06

I have a friend

I have a friend

31:07

who is an investor,

who is an investor,

31:09

and he's a very different kind of investor. So

and he's a very different kind of investor. So

31:12

what you see on Twitter often is

what you see on Twitter often is

31:15

People who are investors, they like to be loud about what they do. They'll just kinda spray and pray. They're they're doing a lot of deals. They love to be angels and fifty things, putting twenty k checks. My friend is very different.

People who are investors, they like to be loud about what they do. They'll just kinda spray and pray. They're they're doing a lot of deals. They love to be angels and fifty things, putting twenty k checks. My friend is very different.

31:26

He says that in every year, there's, like,

He says that in every year, there's, like,

31:30

one thing that matters, maybe two And he his old job is to just find the one or two things that matter. And so I've known him for, you know, maybe ten years now and at one time, it was, like he's, like, Bitcoin. It's Bitcoin right now. And I was like, Bitcoin, really, like, the you sure? And this is, like, you know, let's say, I don't know, twenty thirteen, twenty fourteen, twenty fifteen, somewhere there. He's like, it's Bitcoin. And then,

one thing that matters, maybe two And he his old job is to just find the one or two things that matter. And so I've known him for, you know, maybe ten years now and at one time, it was, like he's, like, Bitcoin. It's Bitcoin right now. And I was like, Bitcoin, really, like, the you sure? And this is, like, you know, let's say, I don't know, twenty thirteen, twenty fourteen, twenty fifteen, somewhere there. He's like, it's Bitcoin. And then,

31:51

he was the one who was, like, only fans. I'm all in on only fans. And I was, like, only fans. What is that? This is before any before any of the revenue numbers come out about only fans. He's like, I think and I was at Twitch at the time, and he's like, only fans is bigger than Twitch, or it's gonna be bigger than Twitch. And I was like, no, dude. Twitch is like one of the biggest internet sites on earth.

he was the one who was, like, only fans. I'm all in on only fans. And I was, like, only fans. What is that? This is before any before any of the revenue numbers come out about only fans. He's like, I think and I was at Twitch at the time, and he's like, only fans is bigger than Twitch, or it's gonna be bigger than Twitch. And I was like, no, dude. Twitch is like one of the biggest internet sites on earth.

32:10

And he's like, trust me. It's gonna be bigger. And he and he's like, called it basically each year. He doesn't necessarily always get to invest, but he's trying to identify what is the thing. Did he get in on those? Yeah. So, like, for a couple of these, yeah, he he's got the ones I mentioned so far. He did. So then

And he's like, trust me. It's gonna be bigger. And he and he's like, called it basically each year. He doesn't necessarily always get to invest, but he's trying to identify what is the thing. Did he get in on those? Yeah. So, like, for a couple of these, yeah, he he's got the ones I mentioned so far. He did. So then

32:25

he, text me the other day, and he goes,

he, text me the other day, and he goes,

32:29

GLP

GLP

32:30

greater than GPT.

greater than GPT.

32:32

So this is, like, I talked to maybe, I don't know, nine months or a year ago, And he was like, yeah. I think this Ozempic stuff is

So this is, like, I talked to maybe, I don't know, nine months or a year ago, And he was like, yeah. I think this Ozempic stuff is

32:40

the thing for the year. And I was like, really? Like, isn't it AI?

the thing for the year. And I was like, really? Like, isn't it AI?

32:44

He's like, no. I think this I I think GLP is bigger than GPT.

He's like, no. I think this I I think GLP is bigger than GPT.

32:49

And I was like, well, what what do you mean? He's like, I'm trying to figure out the right way to invest in this. Because they're all, like, basically, it was epic, and the the makers of these are all public stocks. So he's like, I could buy that, but the upside's not exactly there. So I'm trying to figure out what's the move. And he told me, he's like, There was one company I invested several years ago that might actually be a beneficial beneficiary of it.

And I was like, well, what what do you mean? He's like, I'm trying to figure out the right way to invest in this. Because they're all, like, basically, it was epic, and the the makers of these are all public stocks. So he's like, I could buy that, but the upside's not exactly there. So I'm trying to figure out what's the move. And he told me, he's like, There was one company I invested several years ago that might actually be a beneficial beneficiary of it.

33:08

So yesterday sent me an article.

So yesterday sent me an article.

33:10

Carmot, this, Carmo, this, this pharmaceutical company got bought for three billion dollars yesterday.

Carmot, this, Carmo, this, this pharmaceutical company got bought for three billion dollars yesterday.

33:16

And

And

33:17

that they're a maker of GLP drugs,

that they're a maker of GLP drugs,

33:20

He was an early investor and he invested in it, like, seven years ago or something. And I was like, dude, how did you get in on this? He's like, well, you know, at the time, it this all wasn't clear. I can't say that I I know, definitely didn't know about that. But it was, these guys were drug makers that were attacking obesity drugs in a different way.

He was an early investor and he invested in it, like, seven years ago or something. And I was like, dude, how did you get in on this? He's like, well, you know, at the time, it this all wasn't clear. I can't say that I I know, definitely didn't know about that. But it was, these guys were drug makers that were attacking obesity drugs in a different way.

33:36

And, you know, just looking at the charts about what kills everybody, you know, like, the obesity is a massive, massive problem. There's not that that many interesting bets who's attacking obesity in a different way. These guys were one of them, and I liked their team and whatnot. So I invested early on. And I was like, Jeez, man. Like, just to have, like, a three billion dollar exit out of nowhere,

And, you know, just looking at the charts about what kills everybody, you know, like, the obesity is a massive, massive problem. There's not that that many interesting bets who's attacking obesity in a different way. These guys were one of them, and I liked their team and whatnot. So I invested early on. And I was like, Jeez, man. Like, just to have, like, a three billion dollar exit out of nowhere,

33:56

kind of amazing. What do you think his return on that was?

kind of amazing. What do you think his return on that was?

34:00

I don't wanna say, but, you know, he got in fairly early and,

I don't wanna say, but, you know, he got in fairly early and,

34:05

three billion is a big number. So I think he did extremely well on that one. But would what I will say is that he kinda looks at these, like, mega trends. And, this is kinda what you're where you're showing here, Steph, is that if you understand how big the wave is,

three billion is a big number. So I think he did extremely well on that one. But would what I will say is that he kinda looks at these, like, mega trends. And, this is kinda what you're where you're showing here, Steph, is that if you understand how big the wave is,

34:19

Then the opera then it then it kinda simplifies life. You can ignore all small waves. If you know what the mega tie you know, the big tidal waves are, you just figure out, okay, what's the best way to serve this? And even if you don't figure out the best way, even the fourth best way to serve a mega trend is gonna gonna work in your favor, And I've heard this now from a from a few investors,

Then the opera then it then it kinda simplifies life. You can ignore all small waves. If you know what the mega tie you know, the big tidal waves are, you just figure out, okay, what's the best way to serve this? And even if you don't figure out the best way, even the fourth best way to serve a mega trend is gonna gonna work in your favor, And I've heard this now from a from a few investors,

34:39

but also,

but also,

34:40

Mark Zuckerberg said this a while back. Like, I remember when we were

Mark Zuckerberg said this a while back. Like, I remember when we were

34:44

we were working on some app that was, like, a messaging app, like text messaging app. And this was maybe twenty fifteen or something. And it seemed like text messaging was the big thing. And Zuck came out and he goes, there's only a few megatrends. Mobile was the last one.

we were working on some app that was, like, a messaging app, like text messaging app. And this was maybe twenty fifteen or something. And it seemed like text messaging was the big thing. And Zuck came out and he goes, there's only a few megatrends. Mobile was the last one.

34:57

And then the new one is video. He goes video is a megatrend.

And then the new one is video. He goes video is a megatrend.

35:01

Everything is moving to video. People are kind of gonna communicate their video. They're watching more and more videos, short video long video, medium sized video, scripted videos, UGC videos, it's all going to video.

Everything is moving to video. People are kind of gonna communicate their video. They're watching more and more videos, short video long video, medium sized video, scripted videos, UGC videos, it's all going to video.

35:11

And I had never heard anyone say this, like, this word megatrend. And when Zuck said that, I started to pay attention. And we actually ended up pivoting our company into video streaming, live video. We were like, oh, we'll go for live video. And, that's the company that got bought by when we got acquired by Twitch just because we were just partially in the right space. Like, live video streaming, there weren't weren't that many people working on it in an interesting way, but live video kept growing, kept growing, kept growing at this, like, really fast rate. And so it was smart to get out of the text game and get on the the right megatrend. Yeah. You know, something I'll mention about the air quality stuff that's related to what you said there, Sean, is I feel like one seeing gap with air quality,

And I had never heard anyone say this, like, this word megatrend. And when Zuck said that, I started to pay attention. And we actually ended up pivoting our company into video streaming, live video. We were like, oh, we'll go for live video. And, that's the company that got bought by when we got acquired by Twitch just because we were just partially in the right space. Like, live video streaming, there weren't weren't that many people working on it in an interesting way, but live video kept growing, kept growing, kept growing at this, like, really fast rate. And so it was smart to get out of the text game and get on the the right megatrend. Yeah. You know, something I'll mention about the air quality stuff that's related to what you said there, Sean, is I feel like one seeing gap with air quality,

35:48

readings and devices and all that is it's not obvious. As in, I feel like most people would be surprised to be like, oh my gosh, I hill all this stuff, and it has these adverse effects. And it's, you know, it ranks here on, you know, the the likelihood of of death. But it's not obvious, it's not in your face, like, let's say, like, the GLP ones, people see themselves every day, and they're constantly trying to improve their image, and how other people interpret them. So I think maybe one thing that if if someone was gonna go figure this out, you guys have talked about,

readings and devices and all that is it's not obvious. As in, I feel like most people would be surprised to be like, oh my gosh, I hill all this stuff, and it has these adverse effects. And it's, you know, it ranks here on, you know, the the likelihood of of death. But it's not obvious, it's not in your face, like, let's say, like, the GLP ones, people see themselves every day, and they're constantly trying to improve their image, and how other people interpret them. So I think maybe one thing that if if someone was gonna go figure this out, you guys have talked about,

36:19

the air the water filters people go into your home and they're like, if they say it, like, did you know? Like, you you're drinking, like, this much, of, of, like, basically, like, rocks and other sediment and lead in your your water, can you believe it and they show you? And so I feel like there's an element of that whereas it's gonna take a while for people to really care about the air quality stuff, but there may be some middle ground where some company is able to effectively

the air the water filters people go into your home and they're like, if they say it, like, did you know? Like, you you're drinking, like, this much, of, of, like, basically, like, rocks and other sediment and lead in your your water, can you believe it and they show you? And so I feel like there's an element of that whereas it's gonna take a while for people to really care about the air quality stuff, but there may be some middle ground where some company is able to effectively

36:43

give people that aha. Yeah. I I would put it differently. I don't think it's gonna take a while. I think it's gonna take a marketer for people to care. Yeah.

give people that aha. Yeah. I I would put it differently. I don't think it's gonna take a while. I think it's gonna take a marketer for people to care. Yeah.

36:50

It's just gonna take a marketer and a product design that puts it in your face and that educates you about this and kinda scares you about it, but then just says, don't worry. There's a solution. Yeah. And that's how a lot of things get done is, you know, a great marketer or product designer figures out the way to put it in your face. Did you guys remember what Rob Dierdick said? So Rob Dierdick came on, and he didn't spend too much time talking this. But he said he bought

It's just gonna take a marketer and a product design that puts it in your face and that educates you about this and kinda scares you about it, but then just says, don't worry. There's a solution. Yeah. And that's how a lot of things get done is, you know, a great marketer or product designer figures out the way to put it in your face. Did you guys remember what Rob Dierdick said? So Rob Dierdick came on, and he didn't spend too much time talking this. But he said he bought

37:13

a good chunk of a company that is doing water filters for showers.

a good chunk of a company that is doing water filters for showers.

37:18

And I've got a bunch of friends that are, like, health freaks. So Justin Mayer is is one of them where he's a health freak, and he's a great entrepreneur.

And I've got a bunch of friends that are, like, health freaks. So Justin Mayer is is one of them where he's a health freak, and he's a great entrepreneur.

37:25

And he was like, man, I installed this really expensive,

And he was like, man, I installed this really expensive,

37:29

basically, Berkeley filter, which is that big metal it's like those metal

basically, Berkeley filter, which is that big metal it's like those metal

37:34

jugs that you see in people's homes. So he's like, I wanted to install one for my whole home. Because I wanted my shower water to also be completely filtered. And I went through this whole ordeal to do this. And then Rob Judith invested in this company that is basically making a shower head that is a filter. So it's ideally simplifying that entire process. He talked about that on this podcast, but he didn't spend too much time talking about it. And I went and researched a bit of I think that is gonna be a a a pretty big company, and I think there's gonna be a a whole

jugs that you see in people's homes. So he's like, I wanted to install one for my whole home. Because I wanted my shower water to also be completely filtered. And I went through this whole ordeal to do this. And then Rob Judith invested in this company that is basically making a shower head that is a filter. So it's ideally simplifying that entire process. He talked about that on this podcast, but he didn't spend too much time talking about it. And I went and researched a bit of I think that is gonna be a a a pretty big company, and I think there's gonna be a a whole

38:01

I imagine it's gonna be like a, like, a boxed mattress trend.

I imagine it's gonna be like a, like, a boxed mattress trend.

38:05

Where no one has them, and then suddenly, many people have them, and there's tons and tons of competition, because I don't think that's quite that hard of a company to to to create.

Where no one has them, and then suddenly, many people have them, and there's tons and tons of competition, because I don't think that's quite that hard of a company to to to create.

38:15

I don't know what the mode is entirely, but I imagine there's gonna be a whole bunch of people in that space. And so I'm I'm pretty much on board with with what he said. And I I think you have an insight with the, particularly with the AC vents. That's another product that literally everyone has in their home. You have to replace it two or three times a year. And it's a really, really easy Instagram ad to make.

I don't know what the mode is entirely, but I imagine there's gonna be a whole bunch of people in that space. And so I'm I'm pretty much on board with with what he said. And I I think you have an insight with the, particularly with the AC vents. That's another product that literally everyone has in their home. You have to replace it two or three times a year. And it's a really, really easy Instagram ad to make.

38:37

Alright. Let me let's go to the next one. What else you got? Alright. Next one in here is gadget flow. So this is just an interesting site.

Alright. Let me let's go to the next one. What else you got? Alright. Next one in here is gadget flow. So this is just an interesting site.

38:43

That aggregates gadgets,

That aggregates gadgets,

38:46

friending gadgets.

friending gadgets.

38:48

I wanna call it two things here. The first is if you look at the most popular gadgets, You might say, well, what's the opportunity here? Right? Like, I'm not gonna create a drone like DJI. I'm not gonna create the next AR VR device. Apple's doing that. Meta's doing that. Like, There's no opportunity. I just wanted to call out that every time there's a new device

I wanna call it two things here. The first is if you look at the most popular gadgets, You might say, well, what's the opportunity here? Right? Like, I'm not gonna create a drone like DJI. I'm not gonna create the next AR VR device. Apple's doing that. Meta's doing that. Like, There's no opportunity. I just wanted to call out that every time there's a new device

39:08

that ends up penetrating,

that ends up penetrating,

39:10

a lot of people's homes or wallets,

a lot of people's homes or wallets,

39:12

there's almost always an opportunity for accessories.

there's almost always an opportunity for accessories.

39:16

So a good example that we covered years ago,

So a good example that we covered years ago,

39:19

Sam, on trends, was, AirPods. And you have got a crazy stat on that. You've got a crazy AirPods stat. This was forever ago. I wonder what it is now. But back then, it was, like, early on in the AirPod journey, and it was, like, AirPods, if it was a stand alone company, would be in the fortune fifty or something like that. And I was like, whoa. Whoa. I I think your stat was, like, AirPods

Sam, on trends, was, AirPods. And you have got a crazy stat on that. You've got a crazy AirPods stat. This was forever ago. I wonder what it is now. But back then, it was, like, early on in the AirPod journey, and it was, like, AirPods, if it was a stand alone company, would be in the fortune fifty or something like that. And I was like, whoa. Whoa. I I think your stat was, like, AirPods

39:39

make more revenue than, like, Spotify,

make more revenue than, like, Spotify,

39:42

Snapchat, and Airbnb combined. Yeah. I think Twitter was gonna do. It was, yeah, and that was, again, that was in twenty. I wanna say twenty nineteen or twenty twenty.

Snapchat, and Airbnb combined. Yeah. I think Twitter was gonna do. It was, yeah, and that was, again, that was in twenty. I wanna say twenty nineteen or twenty twenty.

39:50

And so now there's some crazy stats with AirPods, which is just like seventy percent of all US teens have AirPods.

And so now there's some crazy stats with AirPods, which is just like seventy percent of all US teens have AirPods.

39:56

Like, that is, like, true penetration.

Like, that is, like, true penetration.

39:59

And so early on in that trend, it's like, okay. There's, like, cases

And so early on in that trend, it's like, okay. There's, like, cases

40:04

There's,

There's,

40:05

I'm trying to remember, like, he changed really simple stuff, but I think what,

I'm trying to remember, like, he changed really simple stuff, but I think what,

40:10

is worth

is worth

40:11

just understanding or or what you can take away from the SketchUp website is like, okay. What are

just understanding or or what you can take away from the SketchUp website is like, okay. What are

40:17

the newest,

the newest,

40:18

devices

devices

40:19

that are not gonna have the scale of like hundreds or thousands of people using them, but millions or hundreds of millions. And what are the adjacent

that are not gonna have the scale of like hundreds or thousands of people using them, but millions or hundreds of millions. And what are the adjacent

40:28

accessories or products that I can create. So how do you how do you use gadget flow? So gadget flow is not as much of, like, you know, searchable database, like, something like Jungle Scout, but, it's more so just what I would do if I came to this page is first I would look at the drop down of most popular. Right? So that's where you're gonna see some of those big devices. And then the other takeaway is

accessories or products that I can create. So how do you how do you use gadget flow? So gadget flow is not as much of, like, you know, searchable database, like, something like Jungle Scout, but, it's more so just what I would do if I came to this page is first I would look at the drop down of most popular. Right? So that's where you're gonna see some of those big devices. And then the other takeaway is

40:51

some of the,

some of the,

40:52

drop down categories, I think. So the one that caught my eye was pet accessories.

drop down categories, I think. So the one that caught my eye was pet accessories.

40:58

So remember gadget flow is like all tech devices.

So remember gadget flow is like all tech devices.

41:01

And so if you go to pet accessories,

And so if you go to pet accessories,

41:04

there's a bunch of different things. I guess you both

there's a bunch of different things. I guess you both

41:07

have owned dogs. I've never owned a owned a dog, but, I wonder if you're familiar with any of these devices. And in particular, there was one that I noticed

have owned dogs. I've never owned a owned a dog, but, I wonder if you're familiar with any of these devices. And in particular, there was one that I noticed

41:16

Have you guys heard of,

Have you guys heard of,

41:19

fluent pet? No. What's that? What is it? It is this,

fluent pet? No. What's that? What is it? It is this,

41:23

really interesting trend of these buttons.

really interesting trend of these buttons.

41:27

Fluent pet is a particular

Fluent pet is a particular

41:29

brand,

brand,

41:29

that I think is going pretty viral because of one account.

that I think is going pretty viral because of one account.

41:33

This dog called I'm bunny.

This dog called I'm bunny.

41:35

This this account has, I think, a million followers on Instagram.

This this account has, I think, a million followers on Instagram.

41:38

And it's it's basically these buttons where you can I don't know how, like, how well this works for all dogs? You can kind of teach them to communicate with

And it's it's basically these buttons where you can I don't know how, like, how well this works for all dogs? You can kind of teach them to communicate with

41:48

you.

you.

41:49

By pushing these buttons to indicate what they want. And I've seen these. And and it's and and it it is actually really cool. So the way the way it looks is it looks like a, so it looks like a Imagine like a like a twister pad,

By pushing these buttons to indicate what they want. And I've seen these. And and it's and and it it is actually really cool. So the way the way it looks is it looks like a, so it looks like a Imagine like a like a twister pad,

42:02

and each color has a button on it. And the one button means bathroom, one button means food, one button means this other thing, and you could train your dog to click a button to do what to tell you what they want.

and each color has a button on it. And the one button means bathroom, one button means food, one button means this other thing, and you could train your dog to click a button to do what to tell you what they want.

42:14

It it's actually really cool. Yeah. It it's pretty awesome.

It it's actually really cool. Yeah. It it's pretty awesome.

42:18

I've seen these. And I I we trained our dog how to do that where, like, he like, I I could tell what he wanted based off of a handful of activities that we would teach him how to do. This is actually really cool. Yeah.

I've seen these. And I I we trained our dog how to do that where, like, he like, I I could tell what he wanted based off of a handful of activities that we would teach him how to do. This is actually really cool. Yeah.

42:30

My dog had liked you down for this, but,

My dog had liked you down for this, but,

42:32

this is awesome.

this is awesome.

42:34

I thought yesterday,

I thought yesterday,

42:36

I took my dog out, to, I took my kids to gymnastics and we brought the dog. And so all these kids love to come pet the dog. And this kid comes up probably like, I don't know, seven years old, something. He goes, Oh, your dog is so cute. And I was like, thank you. I was like, go to pet. He's like, yeah.

I took my dog out, to, I took my kids to gymnastics and we brought the dog. And so all these kids love to come pet the dog. And this kid comes up probably like, I don't know, seven years old, something. He goes, Oh, your dog is so cute. And I was like, thank you. I was like, go to pet. He's like, yeah.

42:49

He goes, what's her name? And I go, yeah. Her name's Bunsley.

He goes, what's her name? And I go, yeah. Her name's Bunsley.

42:53

He goes,

He goes,

42:54

why didn't you give her a better name?

why didn't you give her a better name?

42:59

And I was like,

And I was like,

43:01

okay. Maybe I And I was like, I didn't know how to respond. I was like, man, I just got owned by this little kid.

okay. Maybe I And I was like, I didn't know how to respond. I was like, man, I just got owned by this little kid.

43:10

Why didn't you give her a better name? Like, Rosalina?

Why didn't you give her a better name? Like, Rosalina?

43:13

Yeah. It's like Oh my god. What if I was I was it's like I got a jab in the nose. It was like Sean, did you name the dog? I did have a dog. Yes.

Yeah. It's like Oh my god. What if I was I was it's like I got a jab in the nose. It was like Sean, did you name the dog? I did have a dog. Yes.

43:22

Well,

Well,

43:23

what was the answer? I thought it was a very regal sounding name.

what was the answer? I thought it was a very regal sounding name.

43:28

Think your definition of regal and everyone else's definition is a little bit different. Like like a butler. I don't know. Like, oh, Bunsley.

Think your definition of regal and everyone else's definition is a little bit different. Like like a butler. I don't know. Like, oh, Bunsley.

43:34

Steph, are you just What are you doing all day? Are you just clicking through all these? I mean, you probably have a hundred or fifty different links here. Are you just clicking through this stuff all day? Tabs are open right.

Steph, are you just What are you doing all day? Are you just clicking through all these? I mean, you probably have a hundred or fifty different links here. Are you just clicking through this stuff all day? Tabs are open right.

43:45

I wanna say thirty five.

I wanna say thirty five.

43:49

So and are you gonna go through those or you're just a hoarder? There's an order. There's, like, the jungle scout tabs grouped together, the, like, similar web tabs grouped together.

So and are you gonna go through those or you're just a hoarder? There's an order. There's, like, the jungle scout tabs grouped together, the, like, similar web tabs grouped together.

43:58

I don't know. I mean, I think

I don't know. I mean, I think

44:00

so

so

44:02

I will spend time

I will spend time

44:03

every so often just, like, going through these websites and, like, scouring for ideas. But I think there are a few newsletters and things that I pay attention to that kinda surface ideas that I then, if I find them interesting, we'll go and check them, you know, in similar web or jungle scout or whatever.

every so often just, like, going through these websites and, like, scouring for ideas. But I think there are a few newsletters and things that I pay attention to that kinda surface ideas that I then, if I find them interesting, we'll go and check them, you know, in similar web or jungle scout or whatever.

44:19

And I know you're at a sixteen z now, and I I presume you're happy,

And I know you're at a sixteen z now, and I I presume you're happy,

44:24

but inevitably one day, you're gonna go and you're gonna start a company. I that you have it in you. I I think you're going to do that.

but inevitably one day, you're gonna go and you're gonna start a company. I that you have it in you. I I think you're going to do that.

44:31

What do you think it will be? Which category?

What do you think it will be? Which category?

44:34

Because you you've seen all this data. You look at all this data. What what interest you whenever you do it. Well, I don't wanna share the ideas that I actually wanna pursue soon because

Because you you've seen all this data. You look at all this data. What what interest you whenever you do it. Well, I don't wanna share the ideas that I actually wanna pursue soon because

44:43

Which category?

Which category?

44:45

You could say

You could say

44:46

games,

games,

44:48

or I like the idea of,

or I like the idea of,

44:51

you know, people we've talked about before, someone, if you guys remember, Neil agarwal,

you know, people we've talked about before, someone, if you guys remember, Neil agarwal,

44:55

neil dot fun.

neil dot fun.

44:57

Yeah. Great. Great website. You know, part of me, we talk about these big ideas. Like AI and biotech and it's all very interesting. And, you know, someone please go become the air quality,

Yeah. Great. Great website. You know, part of me, we talk about these big ideas. Like AI and biotech and it's all very interesting. And, you know, someone please go become the air quality,

45:06

marketer that we all need. But Part of me just wants to create things that I wish I saw on the internet or I wish existed on the internet that aggregate some

marketer that we all need. But Part of me just wants to create things that I wish I saw on the internet or I wish existed on the internet that aggregate some

45:15

of these ideas or gets people to learn things in ways that they never thought of before.

of these ideas or gets people to learn things in ways that they never thought of before.

45:21

And so I kind of just wanna be

And so I kind of just wanna be

45:23

this is too too silly of a term for this, but like an artist, like an internet artist, if that makes sense. Are you in you work at an investor now? Is this something that you'd raise money for, or you'd wanna do all all on your own? I do it on my own. You wouldn't raise money. I don't think it's the kind of it's it's not a VC.

this is too too silly of a term for this, but like an artist, like an internet artist, if that makes sense. Are you in you work at an investor now? Is this something that you'd raise money for, or you'd wanna do all all on your own? I do it on my own. You wouldn't raise money. I don't think it's the kind of it's it's not a VC.

45:40

Internet artist?

Internet artist?

45:42

Who's gonna they're gonna be like, do they have those in Massachusetts? Like

Who's gonna they're gonna be like, do they have those in Massachusetts? Like

45:50

Alright. Well, I'm just curious. I mean Like Peter levels, it's like the internet, like, the the the banksy of internet art right now. Right? Like, he's he's kind of one of those guys. Yeah. Exactly. And I think you will do that. I'm I'm eager to see when you when you finally do do it. I think you're gonna do really well in it. Well, they have her trap because I saw her do something yesterday that made me just shake my head. She tweeted out who's got the best company swag in the world. Oh, no. Don't send me out, like, that's not. A backpack

Alright. Well, I'm just curious. I mean Like Peter levels, it's like the internet, like, the the the banksy of internet art right now. Right? Like, he's he's kind of one of those guys. Yeah. Exactly. And I think you will do that. I'm I'm eager to see when you when you finally do do it. I think you're gonna do really well in it. Well, they have her trap because I saw her do something yesterday that made me just shake my head. She tweeted out who's got the best company swag in the world. Oh, no. Don't send me out, like, that's not. A backpack

46:16

and, like, a koozie and, like, a water bottle that all said a sixteen z on it. And the no doubt. They were beautiful products. It's great to get free stuff.

and, like, a koozie and, like, a water bottle that all said a sixteen z on it. And the no doubt. They were beautiful products. It's great to get free stuff.

46:24

But that's how they get you stuff. I was like, no. They're wrapping their tentacles around you. You know, what the the two most addictive things of the world, heroin, and a monthly salary. Well, third is free swag. Yeah. They don't even you don't even have golden handcuffs. You have a black umbrella. That's what they did for you.

But that's how they get you stuff. I was like, no. They're wrapping their tentacles around you. You know, what the the two most addictive things of the world, heroin, and a monthly salary. Well, third is free swag. Yeah. They don't even you don't even have golden handcuffs. You have a black umbrella. That's what they did for you.

46:39

The internet artist that I wanna follow that I admire does not

The internet artist that I wanna follow that I admire does not

46:44

fall into the traps of company swag. They reject company swag. They reject company swag. When I saw you post that, I was like, oh, no. She's she's into a deep. It's like an inception.

fall into the traps of company swag. They reject company swag. They reject company swag. When I saw you post that, I was like, oh, no. She's she's into a deep. It's like an inception.

46:54

We need to wake her up. She's so far. She's in level three of inception, and, we gotta snap her out of this. Well, I mean, I am human. I am convinced by free stuff. It looks like they got you with a bookbag, an umbrella, and a poncho.

We need to wake her up. She's so far. She's in level three of inception, and, we gotta snap her out of this. Well, I mean, I am human. I am convinced by free stuff. It looks like they got you with a bookbag, an umbrella, and a poncho.

47:07

That's right.

That's right.

47:10

Yeah. So for all the people who have Grady's team tried to coach me, that's all you need. Just send me a backpack and a pawn show, and

Yeah. So for all the people who have Grady's team tried to coach me, that's all you need. Just send me a backpack and a pawn show, and

47:18

Well, I I'm eager to see you start a company. Where do you wanna go from here, Sean? Yeah. I think we will let's wrap it up. But, Steph, where can people get more

Well, I I'm eager to see you start a company. Where do you wanna go from here, Sean? Yeah. I think we will let's wrap it up. But, Steph, where can people get more

47:27

of, like,

of, like,

47:28

this type of stuff specifically. So, like, you have this very unique method to your badness

this type of stuff specifically. So, like, you have this very unique method to your badness

47:32

that you, you know, that you know these nooks and crannies. You're like, those people where you go to a city And you're like, I really wish I just knew kinda like, what to what tourist traps to avoid, what good places to go, what's the best place to eat. Oh, she knows this hole in the wall where you can enter through the to to the chef's kitchen and blah blah blah. You're like that for the internet. So,

that you, you know, that you know these nooks and crannies. You're like, those people where you go to a city And you're like, I really wish I just knew kinda like, what to what tourist traps to avoid, what good places to go, what's the best place to eat. Oh, she knows this hole in the wall where you can enter through the to to the chef's kitchen and blah blah blah. You're like that for the internet. So,

47:52

How can people get more of that? Yeah. So, like you said, it's my seventh time on my first million, which is kind of crazy. And ever since the first few where I'd come with these docs, and you guys would be very nice and hype up the doc and say, oh my gosh. So crazy. There's so much in phone here. I constantly get people reaching out asking for those docs and, you know, an aggregation of all the websites that I visit and how to use them and how to internet sleuth,

How can people get more of that? Yeah. So, like you said, it's my seventh time on my first million, which is kind of crazy. And ever since the first few where I'd come with these docs, and you guys would be very nice and hype up the doc and say, oh my gosh. So crazy. There's so much in phone here. I constantly get people reaching out asking for those docs and, you know, an aggregation of all the websites that I visit and how to use them and how to internet sleuth,

48:14

or I like the term to use the internet pipes. So

or I like the term to use the internet pipes. So

48:18

and putting together something. I don't know what to call it. Maybe you guys can help me with it, that aggregates these internet pipes and shows people how to use them.

and putting together something. I don't know what to call it. Maybe you guys can help me with it, that aggregates these internet pipes and shows people how to use them.

48:26

So I think the only thing I've done is aggregate them and then buy the domain internet pipes.

So I think the only thing I've done is aggregate them and then buy the domain internet pipes.

48:33

But I think by the time this episode goes live, I'll probably have some sort of, like, presale up on that page if people are What are you gonna charge for? Okay. If you guys have a minute, I want I want your opinion because I think I'm gonna do something wrong here. No. Just don't use the c word. You can't say course. You have to be calling someone else. Like, a re I don't know. You gotta use chat, GPT, but something involving the word research, I don't imagine. There was this one guy that used to really he had a lot of knowledge. He read a lot of books. He had a Lamborghini in his garage, and he too had a course. So maybe he can take his blueprint. He had a good one.

But I think by the time this episode goes live, I'll probably have some sort of, like, presale up on that page if people are What are you gonna charge for? Okay. If you guys have a minute, I want I want your opinion because I think I'm gonna do something wrong here. No. Just don't use the c word. You can't say course. You have to be calling someone else. Like, a re I don't know. You gotta use chat, GPT, but something involving the word research, I don't imagine. There was this one guy that used to really he had a lot of knowledge. He read a lot of books. He had a Lamborghini in his garage, and he too had a course. So maybe he can take his blueprint. He had a good one.

49:06

I mean, so I don't know what I'm gonna call it. I don't like the idea of it being a course because I don't I want it to just be like a resource that people go to, and it's not like a not like a teachable course or something like that. But What do I charge for something like that? I when I did my book, I did this, like, tiered pricing scheme where it started at ten dollars and then it went up for every, like, thirty or fifty sales,

I mean, so I don't know what I'm gonna call it. I don't like the idea of it being a course because I don't I want it to just be like a resource that people go to, and it's not like a not like a teachable course or something like that. But What do I charge for something like that? I when I did my book, I did this, like, tiered pricing scheme where it started at ten dollars and then it went up for every, like, thirty or fifty sales,

49:28

but

but

49:29

I have no I feel like I'm gonna end up charging too little. What was that called?

I have no I feel like I'm gonna end up charging too little. What was that called?

49:35

It's called doing content. Right? So doing content right, Sean. Tell me what you would have done in this situation. So Steph worked at my company.

It's called doing content. Right? So doing content right, Sean. Tell me what you would have done in this situation. So Steph worked at my company.

49:41

Yeah. And she was talented at she was talented. She worked at my company while she was doing this.

Yeah. And she was talented at she was talented. She worked at my company while she was doing this.

49:46

And I remember Steph, someone came to me, and they're like, do you care that Steph is doing this and launching this content?

And I remember Steph, someone came to me, and they're like, do you care that Steph is doing this and launching this content?

49:53

Book, and I was like, no. Why why should I care? Would you have cared? And I think Steph, you made I don't know. You could say what you made, but you made great money You maybe made more than that than we were paying. Yeah. You you did did you make more doing the book than I paid you?

Book, and I was like, no. Why why should I care? Would you have cared? And I think Steph, you made I don't know. You could say what you made, but you made great money You maybe made more than that than we were paying. Yeah. You you did did you make more doing the book than I paid you?

50:07

Maybe in the first year. And,

Maybe in the first year. And,

50:10

Sean, what what would you have said if your employee was doing this? Would you have been pro or anti?

Sean, what what would you have said if your employee was doing this? Would you have been pro or anti?

50:15

Yeah. It would have been pro. I haven't been fine. Like, I have no problem with that. I would have had a conversation just to be like, cool. Where are we going with this? Like, what's the where does this live in your life? Is this, like,

Yeah. It would have been pro. I haven't been fine. Like, I have no problem with that. I would have had a conversation just to be like, cool. Where are we going with this? Like, what's the where does this live in your life? Is this, like,

50:25

fun side project. Is this what you actually wanna go do, then maybe I can help you go do that in a in more? Like, I just kinda wanna know where that lives.

fun side project. Is this what you actually wanna go do, then maybe I can help you go do that in a in more? Like, I just kinda wanna know where that lives.

50:33

And I just, you know, obviously, yeah, for you, Steph was, like, a star performer. So, you know, stars

And I just, you know, obviously, yeah, for you, Steph was, like, a star performer. So, you know, stars

50:39

did, like, more

did, like, more

50:40

rope to go do things. If you're like if you are doing a mediocre job,

rope to go do things. If you're like if you are doing a mediocre job,

50:45

and then you got the side hustle,

and then you got the side hustle,

50:47

that's the final straw for me. Right? Like, I then you're not putting your energy kind of towards actually getting good outcome, but Steph was crushing it. So, you know, so I don't think We were pretty encouraging of people to do stuff unless they were screwing up. I don't know if we ever lost an employee because of their side thing, but I think

that's the final straw for me. Right? Like, I then you're not putting your energy kind of towards actually getting good outcome, but Steph was crushing it. So, you know, so I don't think We were pretty encouraging of people to do stuff unless they were screwing up. I don't know if we ever lost an employee because of their side thing, but I think

51:04

like, that was pre Twitter getting popular like it is. I think in the future,

like, that was pre Twitter getting popular like it is. I think in the future,

51:10

I maybe wouldn't have encouraged in that it's kinda effed up. But I don't know if I would have encouraged it, but I did encourage it back then. Well, that's what I mean by I wanna know where it lives in your life, meaning If this is kinda what you really wanna do,

I maybe wouldn't have encouraged in that it's kinda effed up. But I don't know if I would have encouraged it, but I did encourage it back then. Well, that's what I mean by I wanna know where it lives in your life, meaning If this is kinda what you really wanna do,

51:22

then let's just be honest about it. Like, let's just have the honest conversation and we could figure out, like, what's the right pathway forward. And if you're, like, I just wanna make a little bit of extra money, we could talk about, like, hey. If you just

then let's just be honest about it. Like, let's just have the honest conversation and we could figure out, like, what's the right pathway forward. And if you're, like, I just wanna make a little bit of extra money, we could talk about, like, hey. If you just

51:33

did x y z here,

did x y z here,

51:35

you can make that you know, you don't have to start a separate business. Right? If that's if that's the motivation. If you're just like, oh, yeah. I just use this for serendipity and networking, and I just kinda like to put stuff out there on nights and weekends. Like, This is my hobby. Like, that's what I told people when when I was doing things, I was, I'd say, you know, business is my hobby. So, like, you know, for you, when you log off work,

you can make that you know, you don't have to start a separate business. Right? If that's if that's the motivation. If you're just like, oh, yeah. I just use this for serendipity and networking, and I just kinda like to put stuff out there on nights and weekends. Like, This is my hobby. Like, that's what I told people when when I was doing things, I was, I'd say, you know, business is my hobby. So, like, you know, for you, when you log off work,

51:53

you might go to crossfit or you might go play golf or what, like, what I do is

you might go to crossfit or you might go play golf or what, like, what I do is

51:58

I read, I write, I make things. That's what I like do on the internet. And so, you know, this is just me doing that hobby. You know, you you do taekwondo or whatever you do. And, I think there's just some people that are like that. You gotta you gotta let them spread their way. I mean, I think also, to your point, Sean, it depends. Is this like an ongoing thing, forever? You're gonna be running, you know, doing a course every quarter and gonna take up all your time. I

I read, I write, I make things. That's what I like do on the internet. And so, you know, this is just me doing that hobby. You know, you you do taekwondo or whatever you do. And, I think there's just some people that are like that. You gotta you gotta let them spread their way. I mean, I think also, to your point, Sean, it depends. Is this like an ongoing thing, forever? You're gonna be running, you know, doing a course every quarter and gonna take up all your time. I

52:20

intentionally with this project, partially, because I didn't want it to last forever, but partially also because it's just my psychology to, like, get something done and out there was, like, I think I compressed it until, like, a six week

intentionally with this project, partially, because I didn't want it to last forever, but partially also because it's just my psychology to, like, get something done and out there was, like, I think I compressed it until, like, a six week

52:32

thing. And I was, like, this is all this is the only time I'm gonna allocate to this. And I feel like for this this new project that I'm launching to, I was kinda the same thing where it's like, I don't want to be, like, doing a course forever and people checking in with me and have this I I just have this, like, little burst of, like, creativity. I need to get something out there to exist, and then that's it.

thing. And I was, like, this is all this is the only time I'm gonna allocate to this. And I feel like for this this new project that I'm launching to, I was kinda the same thing where it's like, I don't want to be, like, doing a course forever and people checking in with me and have this I I just have this, like, little burst of, like, creativity. I need to get something out there to exist, and then that's it.

52:52

Yeah. Yeah.

Yeah. Yeah.

52:54

Your question was, what would you what should you charge for it?

Your question was, what would you what should you charge for it?

52:57

I don't think this is gonna make a ton of money because the who's the type of person that wants to

I don't think this is gonna make a ton of money because the who's the type of person that wants to

53:03

who's the type person that wants to buy? This is somebody like you. So there's not that many people that are like you that are like, hey, I just have some disposable income that I'm gonna use so that I can have better internet,

who's the type person that wants to buy? This is somebody like you. So there's not that many people that are like you that are like, hey, I just have some disposable income that I'm gonna use so that I can have better internet,

53:13

random research

random research

53:14

tools and and, like, ability to lurk and just find interesting things on the internet.

tools and and, like, ability to lurk and just find interesting things on the internet.

53:19

I think those are awesome people, but there's not it's not, like, mass market. Right? So you either gotta charge a bunch or you go the other way, and you charge very little

I think those are awesome people, but there's not it's not, like, mass market. Right? So you either gotta charge a bunch or you go the other way, and you charge very little

53:27

But you use you get the value in a in a separate way. Like, for you, what I would be doing is I would use this as a honeypot

But you use you get the value in a in a separate way. Like, for you, what I would be doing is I would use this as a honeypot

53:33

to attract

to attract

53:35

above, like, the type of person that's gonna pay even ninety nine dollars, whatever, two hundred dollars a year to have access to this database,

above, like, the type of person that's gonna pay even ninety nine dollars, whatever, two hundred dollars a year to have access to this database,

53:42

is, like, somebody that you would wanna go hang out with for three hours most likely. Right? And so I would just use it as, like, the value isn't gonna come from the the direct monetization of this asset, but from the little community you build and then the interesting, either investments you get out of it or

is, like, somebody that you would wanna go hang out with for three hours most likely. Right? And so I would just use it as, like, the value isn't gonna come from the the direct monetization of this asset, but from the little community you build and then the interesting, either investments you get out of it or

53:58

you know, introductions or opportunities or the company you started someone from this, that's, I think, where you're gonna get way more value than just trying to charge the premium for this. Yeah. But it'll it'll pay for her monthly expenses.

you know, introductions or opportunities or the company you started someone from this, that's, I think, where you're gonna get way more value than just trying to charge the premium for this. Yeah. But it'll it'll pay for her monthly expenses.

54:09

This you're doing content right plus a new thing. You'll make twenty

This you're doing content right plus a new thing. You'll make twenty

54:13

five thousand a month, I think. We'll see. Yeah. But, like, your your needs are covered. Right? So, like, you know, one way one thing I think about a lot is, like,

five thousand a month, I think. We'll see. Yeah. But, like, your your needs are covered. Right? So, like, you know, one way one thing I think about a lot is, like,

54:23

you know, more of the same keeps me where I am. So, you know, if I keep doing things that kinda keep me in the same level of the game, I'll never have the bandwidth to do whatever it's gonna take to get me to the next level of the game. And so, like, for example, I I had a course that I was teaching maybe

you know, more of the same keeps me where I am. So, you know, if I keep doing things that kinda keep me in the same level of the game, I'll never have the bandwidth to do whatever it's gonna take to get me to the next level of the game. And so, like, for example, I I had a course that I was teaching maybe

54:39

five to ten days a year, not much. And it was making over a million dollars a year. So that's an amazing, like,

five to ten days a year, not much. And it was making over a million dollars a year. So that's an amazing, like,

54:46

effort to pay off thing.

effort to pay off thing.

54:48

And then I stopped. And I was like, why? Cause for me, making an extra one million dollars a year is not gonna get me to the next level of the game I'm trying to play at. So I was like, if I'm trying to get to the point where let's just say let's just make up a goal and say I was trying to make I wanna get to where I'm making twenty million dollars a year. Okay. Let's say let's say that was the goal,

And then I stopped. And I was like, why? Cause for me, making an extra one million dollars a year is not gonna get me to the next level of the game I'm trying to play at. So I was like, if I'm trying to get to the point where let's just say let's just make up a goal and say I was trying to make I wanna get to where I'm making twenty million dollars a year. Okay. Let's say let's say that was the goal,

55:06

then I need to, like, have enough, like, room on room on my plate, just empty space,

then I need to, like, have enough, like, room on room on my plate, just empty space,

55:11

Now, like, force me to go create the thing that gets me to the next level.

Now, like, force me to go create the thing that gets me to the next level.

55:16

Or I might give things away for free. In fact, if it's kinda, like,

Or I might give things away for free. In fact, if it's kinda, like,

55:20

pre the serendipity that's gonna take to, like, open up new opportunities that are bigger. And so that's just something to think about is, like, how do you

pre the serendipity that's gonna take to, like, open up new opportunities that are bigger. And so that's just something to think about is, like, how do you

55:28

Do you care about, you know, maybe the next level of financial freedom of of, you know, sort of wealth that will give you more runway, more ability to, like, use money to do the shit you want, like the internet art type thing.

Do you care about, you know, maybe the next level of financial freedom of of, you know, sort of wealth that will give you more runway, more ability to, like, use money to do the shit you want, like the internet art type thing.

55:40

And if you do, maybe you could use this as a tool to, like, get the right people around you and do something else. I don't know. This is more conservative. I mean, one of the biggest learnings from the book was some people are like, oh, you're totally undercharging,

And if you do, maybe you could use this as a tool to, like, get the right people around you and do something else. I don't know. This is more conservative. I mean, one of the biggest learnings from the book was some people are like, oh, you're totally undercharging,

55:50

but it's like, How do you deliver a product at a price point that people are, like,

but it's like, How do you deliver a product at a price point that people are, like,

55:55

so happy with that they go and share it and talk about it and and also, like, yeah, wanna work with you and, like, actually digest the information

so happy with that they go and share it and talk about it and and also, like, yeah, wanna work with you and, like, actually digest the information

56:03

instead of And requires no customer service. Yeah. Exactly. Whether it's just, like, it runs itself. It markets itself. What ended up happening with the book. And so I am leaning more in that direction. But then I also I was expecting you guys to be like, no, no, no, like, charge more. Like, you always undercharge, but I guess I guess maybe I should keep it low. Well, like, Tim Ferris said something that changed my thinking on this. Tim Ferris said, he goes, I had a strategy which was ultra free or ultra premium. He goes, I was gonna give away ninety nine percent of what I do for literally for free because I'm trying to reach the broadest number of people possible. And I want to over be be over delivering. I treat it like it's a paid product, but I deliver it for free to the masses. But because then on the one day, and he he he gives the example, he did a, this was back when he was doing four hour work week and whatnot. So he's doing, you know, his blogging for free, podcast for free, And then he said, hey, I'm doing a two day kinda like in person workshop seminar thing. That's gonna open the kimono thing or Open the kimono. Yeah. Exactly.

instead of And requires no customer service. Yeah. Exactly. Whether it's just, like, it runs itself. It markets itself. What ended up happening with the book. And so I am leaning more in that direction. But then I also I was expecting you guys to be like, no, no, no, like, charge more. Like, you always undercharge, but I guess I guess maybe I should keep it low. Well, like, Tim Ferris said something that changed my thinking on this. Tim Ferris said, he goes, I had a strategy which was ultra free or ultra premium. He goes, I was gonna give away ninety nine percent of what I do for literally for free because I'm trying to reach the broadest number of people possible. And I want to over be be over delivering. I treat it like it's a paid product, but I deliver it for free to the masses. But because then on the one day, and he he he gives the example, he did a, this was back when he was doing four hour work week and whatnot. So he's doing, you know, his blogging for free, podcast for free, And then he said, hey, I'm doing a two day kinda like in person workshop seminar thing. That's gonna open the kimono thing or Open the kimono. Yeah. Exactly.

57:02

And I think he did two or three million dollars in sales in, like, thirty minutes. Right? Cause people were, like, I will pay ten thousand dollars. He was, like, it's it's expensive.

And I think he did two or three million dollars in sales in, like, thirty minutes. Right? Cause people were, like, I will pay ten thousand dollars. He was, like, it's it's expensive.

57:09

I don't expect everybody to be able to afford this or want to I'm not even gonna promise anything.

I don't expect everybody to be able to afford this or want to I'm not even gonna promise anything.

57:13

But if you're a fan what I do, like, I'm gonna do this open the kimono thing, and it's two days. And I think he made two two to four million dollars

But if you're a fan what I do, like, I'm gonna do this open the kimono thing, and it's two days. And I think he made two two to four million dollars

57:21

on that day. And he's like, if I had been trying to, like, kind of charge along the way, like, me do this little ebook for for nine dollars. I mean, let me do this, like, monthly subscription for by making it twenty dollars a month. He's like, I woulda had a a smaller audience and less money. And so and same thing with his podcast ads. He's like, I would rather have no ad in the thing or charge an ultra premium to a premium brand because

on that day. And he's like, if I had been trying to, like, kind of charge along the way, like, me do this little ebook for for nine dollars. I mean, let me do this, like, monthly subscription for by making it twenty dollars a month. He's like, I woulda had a a smaller audience and less money. And so and same thing with his podcast ads. He's like, I would rather have no ad in the thing or charge an ultra premium to a premium brand because

57:43

There's always he he said there's always a market for luxury. Right? There's always a market for the for the absolute best. So I wanted to make the absolute best product and then charge the absolute, you know, best price I could for that. And that was, like, his his strategy,

There's always he he said there's always a market for luxury. Right? There's always a market for the for the absolute best. So I wanted to make the absolute best product and then charge the absolute, you know, best price I could for that. And that was, like, his his strategy,

57:57

when it came to that. I think Alex Harmosi does a similar thing. So Harmosi's, like, look,

when it came to that. I think Alex Harmosi does a similar thing. So Harmosi's, like, look,

58:01

I could be trying to make a little bit of money here, a little bit of money there, do a course, do a do a seminar, do whatever.

I could be trying to make a little bit of money here, a little bit of money there, do a course, do a do a seminar, do whatever.

58:08

But he said, no. No. No. I'm gonna be really in your face that this stuff is normally what people charge for. I'm giving it to you for free, builds a bunch of goodwill, builds a big audience,

But he said, no. No. No. I'm gonna be really in your face that this stuff is normally what people charge for. I'm giving it to you for free, builds a bunch of goodwill, builds a big audience,

58:17

And then when he's ready to charge, he'll make all the money back and more when he finally does charge for the thing. In his case, it's, you know, a combination of acquisitions dot com where he's like, I'm gonna buy equity in your business at this, like, super, super sweetheart deal for him because he's built up so much goodwill and, like, reputation amongst, you know, his potential, like, you know, acquisition targets.

And then when he's ready to charge, he'll make all the money back and more when he finally does charge for the thing. In his case, it's, you know, a combination of acquisitions dot com where he's like, I'm gonna buy equity in your business at this, like, super, super sweetheart deal for him because he's built up so much goodwill and, like, reputation amongst, you know, his potential, like, you know, acquisition targets.

58:37

Or if he ends up doing ever, like, a a course or a seminar or a live in person thing, he'll be able to charge twenty five thousand dollars per person to get in. And he'll make ten million dollars on one day because he's kinda built it that way. So I think there's something to learn from these people that play the real long game. Totally. Don't think I could charge twenty five k for anything, but we'll see we'll see if I ever get there. But,

Or if he ends up doing ever, like, a a course or a seminar or a live in person thing, he'll be able to charge twenty five thousand dollars per person to get in. And he'll make ten million dollars on one day because he's kinda built it that way. So I think there's something to learn from these people that play the real long game. Totally. Don't think I could charge twenty five k for anything, but we'll see we'll see if I ever get there. But,

58:58

Well, you do. You you get paid more than that. That's true. That's true.

Well, you do. You you get paid more than that. That's true. That's true.

59:03

So, I mean, you you you definitely do.

So, I mean, you you you definitely do.

59:06

And you definitely can. I think that

And you definitely can. I think that

59:09

you will eventually,

you will eventually,

59:10

for sure. Someone, by the way, I read the comments,

for sure. Someone, by the way, I read the comments,

59:13

and I read one from something

and I read one from something

59:16

one of the episodes I was on ages ago, and someone wrote something like, Wow. Steph has a really intense, intense case of imposter syndrome. And I was like, oh,

one of the episodes I was on ages ago, and someone wrote something like, Wow. Steph has a really intense, intense case of imposter syndrome. And I was like, oh,

59:26

true.

true.

59:28

Anyway, I guess, if people wanna find By the way, I'll tell you this now. You do. I remember when I was negotiating your salary when you first joined, and you asked for a number. I don't remember if I did this for you. We

Anyway, I guess, if people wanna find By the way, I'll tell you this now. You do. I remember when I was negotiating your salary when you first joined, and you asked for a number. I don't remember if I did this for you. We

59:40

in particular, women would typically do this. They would say a number and I would say a number back.

in particular, women would typically do this. They would say a number and I would say a number back.

59:46

Or I would just say a number to them and they would just accept it and I'll be like, hey,

Or I would just say a number to them and they would just accept it and I'll be like, hey,

59:51

you should negotiate with me.

you should negotiate with me.

59:53

Women in particular were horrible at pushing back on their salary,

Women in particular were horrible at pushing back on their salary,

59:58

for what they should ask for. And, you know, my company was small. We in aggregate, probably hired seventy five people, but I noticed a small trend of women in particular did not push back nearly as hard as the men There were many men that they would push back and it was laughable. What they I'm like, there's not a chance I'm going to give you this, but I guess I'll meet you somewhere in the middle to, like, adjust this, but, like, this is crazy. I offered I was thinking you were a hundred and fifty thousand dollar your person dressed for seven hundred thousand. The like, that's just ridiculous. But I remember with you, Steph, you were way

for what they should ask for. And, you know, my company was small. We in aggregate, probably hired seventy five people, but I noticed a small trend of women in particular did not push back nearly as hard as the men There were many men that they would push back and it was laughable. What they I'm like, there's not a chance I'm going to give you this, but I guess I'll meet you somewhere in the middle to, like, adjust this, but, like, this is crazy. I offered I was thinking you were a hundred and fifty thousand dollar your person dressed for seven hundred thousand. The like, that's just ridiculous. But I remember with you, Steph, you were way

01:00:29

we gave you a lot of bumps, I think, over the how how long you worked with us, but you you started way too low.

we gave you a lot of bumps, I think, over the how how long you worked with us, but you you started way too low.

01:00:35

And I would encourage you to maybe not for this product, but to definitely elevate what you should be demanding for pay. I I think you're doing alright now a six c c, but that I've I've noticed that with you in particular,

And I would encourage you to maybe not for this product, but to definitely elevate what you should be demanding for pay. I I think you're doing alright now a six c c, but that I've I've noticed that with you in particular,

01:00:48

amongst very, very, very smart and qualified young women. Yeah. It took me around, what is it? So twenty one to twenty

amongst very, very, very smart and qualified young women. Yeah. It took me around, what is it? So twenty one to twenty

01:00:55

eight when I twenty eight or twenty nine when I joined a sixteen z. So it took me, like, seven years or so to actually learn to negotiate.

eight when I twenty eight or twenty nine when I joined a sixteen z. So it took me, like, seven years or so to actually learn to negotiate.

01:01:02

So

So

01:01:04

I agree.

I agree.

01:01:05

Can I tell you, of embarrassing version of impostor syndrome that I have? Which is it's not impostor syndrome, but it is what I call Michael Scott syndrome.

Can I tell you, of embarrassing version of impostor syndrome that I have? Which is it's not impostor syndrome, but it is what I call Michael Scott syndrome.

01:01:13

Where sometimes then I felt this for, like, ten years. I always hire people that are, like, super smart. That's great up front. But the downside is sometimes you just feel like Michael Scott, You're like, oh, I'm the idiot in the office.

Where sometimes then I felt this for, like, ten years. I always hire people that are, like, super smart. That's great up front. But the downside is sometimes you just feel like Michael Scott, You're like, oh, I'm the idiot in the office.

01:01:25

And,

And,

01:01:26

I'm telling these people, I'm actually in their way.

I'm telling these people, I'm actually in their way.

01:01:29

And these people are, like, they're kinda looking at me, like,

And these people are, like, they're kinda looking at me, like,

01:01:33

the way that Jim Halpert looks at at a Michael Scott, and I'm like, oh, no. It's happening. That's that the the Michael Scott thing is happening. Have you ever felt that? Yes. I felt that way all the time. And then I realized that's actually

the way that Jim Halpert looks at at a Michael Scott, and I'm like, oh, no. It's happening. That's that the the Michael Scott thing is happening. Have you ever felt that? Yes. I felt that way all the time. And then I realized that's actually

01:01:45

I felt that way for a long time. And then I realized, oh, wait. No. That just means I'm good at hiring.

I felt that way for a long time. And then I realized, oh, wait. No. That just means I'm good at hiring.

01:01:50

So, like, I should just get out of the way.

So, like, I should just get out of the way.

01:01:53

And do a compliment for himself.

And do a compliment for himself.

01:01:57

No. I felt that way too. I remember hiring people that were a older than me and b smarter. And I'm like,

No. I felt that way too. I remember hiring people that were a older than me and b smarter. And I'm like,

01:02:03

What the fuck are these people? Did I really just convince this person? Did I just trick this person into coming and joining anything I'm doing? I feel horrible about that.

What the fuck are these people? Did I really just convince this person? Did I just trick this person into coming and joining anything I'm doing? I feel horrible about that.

01:02:12

I feel that same way. One woman that's so good at what she does, in our e commerce business. She's so fast, like, literally so fast and hyper productive. Like, she gets the Like, she gets, like, three people's stuff done in in the same amount of a day.

I feel that same way. One woman that's so good at what she does, in our e commerce business. She's so fast, like, literally so fast and hyper productive. Like, she gets the Like, she gets, like, three people's stuff done in in the same amount of a day.

01:02:25

And, she's the one who Michael scots me all the time. I'm, like,

And, she's the one who Michael scots me all the time. I'm, like,

01:02:29

I'll be telling her something in the meeting. I'm like, yeah, let's follow-up next week on that. And she's like, I already sent it out. And I'm like, while I was talking, but I was giving you such a good anecdote and metaphor,

I'll be telling her something in the meeting. I'm like, yeah, let's follow-up next week on that. And she's like, I already sent it out. And I'm like, while I was talking, but I was giving you such a good anecdote and metaphor,

01:02:38

And, oh, you just, like, finished it? Oh, okay. I guess,

And, oh, you just, like, finished it? Oh, okay. I guess,

01:02:42

I guess I could've shut up five minutes ago, and I realized, actually, this is a great Just like you said, Sam, it's not that I'm good at hiring. I said, now this is actually the bar. I only wanna hire people that make me feel like I'm Michael I'm the Michael Scott of the office. That's actually how should feel when you're doing it right.

I guess I could've shut up five minutes ago, and I realized, actually, this is a great Just like you said, Sam, it's not that I'm good at hiring. I said, now this is actually the bar. I only wanna hire people that make me feel like I'm Michael I'm the Michael Scott of the office. That's actually how should feel when you're doing it right.

01:02:57

That means they're good at hiring. No. You just gotta get the hell out the way. You did the hard part. And your money. That's the other thing.

That means they're good at hiring. No. You just gotta get the hell out the way. You did the hard part. And your money. That's the other thing.

01:03:02

Yeah. I don't know about that.

Yeah. I don't know about that.

01:03:05

I'm just gonna quickly shout out if people wanna go find it internet pipes dot com. I guess we'll figure out the price. It'll be live when this goes live. Alright. That's the pod stuff. Thank you for doing this.

I'm just gonna quickly shout out if people wanna go find it internet pipes dot com. I guess we'll figure out the price. It'll be live when this goes live. Alright. That's the pod stuff. Thank you for doing this.

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