Encarta | Why You Should Take a Think Week Like Bill Gates

00:00

What's the most annoying thing in the world, an unhappy billionaire. And I think he said something like that. And I was like, wow, that's so true, actually. Like, if he came to me about being glum and whatever,

00:09

It would be hard for me and my initial reaction to be like, dude, you have it all.

00:15

Yeah. I feel like I could root or what I know I could be what I want to.

00:20

I put my all in it like a day's all on a road. Let's travel never looking Alright. Let's get into it. You ready? Yeah.

00:29

Alright. What's going on?

00:31

Not too much.

00:33

Can I tell you a quick story that I just read?

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I love when we start with the story. The last the last story

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got rave reviews. Big reaction for the Esikidori story.

00:45

Oh, did it?

00:47

Great. Alright. Let me tell you a quick one. This isn't about me though, and I'm and I'm actually reading the book called Storyworthy because you told me it was a good book. But, and so I'm I haven't read it enough that I'm implement what it's what I've learned. So don't have your high expectations. But I'm reading the biography of the Wright Brothers. Do you know who they are? Of course. Mid to the airplane. Oh, I didn't know who dolly first was. First people to to to to have a flying plane. Yeah. That's good. Yeah. The the wright brothers, they, they created like insulin. Right?

01:14

So Wilbur Wright was like the smart was like the smart brother, or he was like the lead brother. And when he was in high school,

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was very smart. He was gonna go to Yale. He was, like, the he was gonna be a big deal, and he was an athlete. And he was out one night playing hockey in the neighborhood.

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He lived Ohio, Dayton, Ohio where it was really cold in the winter, and you could you could play ice hockey on the lakes. And he was playing, and this kid comes from behind him and smacks him in the face with a stick.

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And he knocks out most of his teeth. He breaks his jaw, and he has digestive problems for years. And he's basically, like, not in a coma, but he's, like, he doesn't He doesn't leave his house for four years. The guy who hit him, his name is,

01:55

like Howard how Howard Hoth or something like that. And he this guy, this kid who hit him, the one of the reasons why it's hypothesized why he hit him is this kid had been suffering from a cold or some some type of flu for a really long time. And, at the time, they gave him this medicine that was cocaine based. And so, basically, he was like a drug addict, at a young age. And he was a bully. He was known to be a bully and he smacked Wilbur, right in the face, really bad. No one knows if it was on accident, if it was on purpose. Turns out years later, this guy who hit him turns out to be one of the first serial killers based out of Ohio, and he's put to death because he kills, like, twenty people. So he was like a bad guy for for from since the beginning, and he hits Wilber Wright in the face. And so Wilber Wright was gonna go to Yale that year. And he ends up not going to Yale. He kinda, he would like a good student, but he wasn't like a homebody, like he had since now become. And he was like that for four or seven years. And so he basically locked himself in his room because he was having digestive problems. Was embarrassed because his teeth was all fucked up, and he just felt horrible for years and years. It's not like there was, like, they didn't, like, do surgery on this, and they didn't have, like, amazing pain pills for you. So he just had to suffer. And in that time, he started reading a lot. And he actually, like, run a book on bicycles, and he got really interested in bicycles. At the time, someone bought him, like, a toy plane that was kind of like a kite but like a plane. And he started getting really fascinated with mechanics and fascinated with planes. And once he once he healed, he decided I'm gonna this is gonna be my life. This is what I'm gonna do. Instead of going to Yale, like I was gonna do and become a doctor, his his, I believe his father was the doctor. He goes, I'm going to study mechanics, and I'm going to create a bicycle shop. And then from a bicycle shop, I wanna create a glider, and then eventually I'm gonna create a plane. And it all started

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with getting hit in the face, and it, like,

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like, with a debilitating

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hit in the face, and he thought that his life was over. And I love stories where

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you think it's all over You have so much,

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adversity in front of you, and that totally shifts the outcome. I had that one time when I got fired from a job when I moved out here, I had nothing. I was like, I don't know what's gonna happen. So I ended up starting my first company, but I love that story. And I wanted to bring that up because

04:01

I love when when bad things happen. And and I've gone through it enough times, and I'm like, don't worry. This bad thing will like to release something for next story.

04:10

Right. It might lead to something really amazing. Have you ever had something like that where where it led to something where you're like, my life's over?

04:17

Well, okay.

04:18

Not the will not Wilbur right level. So first, I have a few questions about Wilbur right. So what's the other brother? So if Wilbur is the smart brother who overcame, you know, this debilitating smack in the mouth, What's the other brother story?

04:30

Well, I'm only halfway through the book, but the they they get along they get along quite well. The younger brother's a little bit more gregarious and a little bit more outgoing And so Wilbur is the calculating one orville's the one who says, hey, alright. That's a great idea. Let's go do it. Let's go. So they find out that there's this place that and here's another amazing part of the story. So they just talk to friends, they talk to officials, they go, where is there a place that has a lot of open land that's windy?

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And

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It gets they talked to the for some reason, I don't know why at the time, but the post master knew of a good place. And that post master connect them to another post master in kitty hawk, which was dating to Kitty Hawk. I don't know the exact exact distance, but without a car, it's a massive trek. And

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the Boat Brothers you know, screw it, let's do it. So they go out there and they knock on doors, and they find someone to house them and let them camp on their land for four weeks at a time while they test their stuff. And it was so, like, This is why I love America. The postmaster of Kitty Hawk was like, yeah, you know, this whole flight thing. I don't think it's gonna work, but, like, I give you my thumbs up, go out and do it. No. We'll bother you. We got if anyone bothers you bothers you holler at us, there was so little bureaucracy. I loved it. But, Orville, was more a little bit more outgoing and and push Wilbur, who was the more calculating brother. And you said from the beginning because I knew they had a bicycle shop, but that you're saying from the beginning, you said I'm gonna do bicycle, then eventually, I'm gonna make a plane, or did that just happen? It's like, you know,

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Toby from Shopify creates

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creates a snowboard shop online for his snowboard company and then creates Shopify, but he didn't think to himself. First, I'm gonna do this. Then I'm gonna build a platform will have millions of stores on it. It just sort of happened that way. So which one was it? Was it was it a master plan or was it,

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you know, progressive

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ambition?

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It was progressive ambition. So, basically, he saw this plane, his toy glider that he had, and he always thought that that was interesting. And but he just kinda let it sit in the back brain, and then he got into bicycles. First, he started a a a pressing print, a pressing a print press where he made his own newspaper. And then he's like, this is kinda cool, but they learned about bicycles and, like, this new cycle technology is amazing. We gotta get into that. And they get start getting into that. And he's like, you know what? The key to riding a bike is the the how you balance he started staring at birds and he started looking at this old glider that he had and, like, man, that balance is the same thing. Like, that's so important. I bet we can translate that to this. You know, this dream I've always had of flying. I bet you it's actually quite similar. And so they just they they they they they kinda carried it over.

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And,

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And I think there was, like, a bunch of other teams that were way better funded working on this at the same time. And I think they just beat the other teams to to manned light by, like, four months or something very, a very thin margin where they go down in history, and nobody remembers the second crew that made. Is that right?

07:15

Well, I'm not that far along, but throughout the book now, they have guys saying, hey, I'm friends with Andrew Carnegie. I can get you guys some money. Do you want some funding? We can get you we can get you about two hundred thousand dollars a year, which is probably, like, two or three million now. And they go, no, no, no, our our cycle shop is making enough profits. We can we can afford it, which they really, like, they they kinda could afford it, like, as in barely, but they would they would they would go to Kitty Hawk and they would,

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they'd go to Kitty Hawk and they would find places to crash and and and so it wasn't like they're rich.

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By the way, if you like stories like this, we may have something coming

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down the pipe,

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evil laugh. We'll announce later. Yeah. Okay. So I'm excited about that. So, okay. Have I had stories like this?

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You know, I probably have, and I probably need to go dig it up. That's one thing I've learned, especially from story worthy. One of the things in story worthy is he doesn't he He's not test telling you how to tell a great story. Like, he does that. Alright. There's mechanics

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about what makes a great story, and he talks about is the beginning supposed to look like? What is the end supposed to look like? How do you raise stakes in a in a in a story? That sort of thing. But the other thing, the the main point I think the guy's trying to get across in story worthy is that We all we all think that, like, our day to day life doesn't have stories, but once you start looking, you'll find stories everywhere, and it gives you these exercises to do to find stories from your past. There's like this exercise called first, last, best, worst. And I do this in my my course. I don't teach the course anymore, but, like, in my power writing course, I help people come up with ideas of what to write about. And I use this exercise, and it's it's killer. You could take anything. So, like, we'll we'll just let's play the game real quick. We're gonna do it with,

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jobs. Okay. So topic is jobs or career. Right? So give me the first job you ever had.

09:03

I worked in a bakery sweeping floors.

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Okay. Great. Give me the last meaning, most recent job you ever had, and that's probably, you know, the hustle or maybe this podcast. I was the CEO and owner of a media company called the hustle. Right. Then it's,

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give me worst. So let's go. What was the worst job you ever had?

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The worst job I ever had was

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the workshop I ever had was

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a cold calling people in college to sell SEO services out of the yellow pages. There you go. Alright. And then you have best. What was the best job you ever had?

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The best job I ever had was co hosting this podcast. Alright. There we go. It's and then there's another one called weirdest, that I I added in. It does not store worthy, but I added weirdest because I found that this gives gets a lot of good stories out of it. So what's the weirdest job you ever had? That might be the hot dog stand?

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No. I was a skateboard instructor at the Y CA when I was fifteen.

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I learned something new every day about you. Alright. So so you could do that. So that that gives you a bunch of stuff that you're like, oh, If you show that to somebody else, it'd be like, what? Like, what, you know, like, skateboard, how did that come about? Or how did, like, how much money does that make? Or how'd you get the idea? Or the hardest part about doing that? Or what's the what's the day in, like, oh, you scooped ice cream at at cold stone? Like,

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dude, like, what do I need to know about cold stone ice cream? You know, like only you know because you were there, everybody making it. And so it's this great way to generate a bunch of stories. So that's like one of those exercises. He has another one which is like you look for a five second moment in your day. You just try to jot down at the end of night. What would have been my story of the day? If today is the last day of my life or whatever, if today was the only day of my life, would have been the story of the day? And you just look for five second moment.

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Everyday stories, I think he calls it. Right. And so, Yeah. It's it's a good book.

10:53

So I I think everybody, myself included, probably has their version of a Wilbur moment. It might not be that you literally got punched in the face. It might be that you, like you said, got fired somebody, you know, slammed you in a meeting and told you, you know, you're you're a dumbass that this will never work. Or,

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you know, whatever. You got rejected in some way. You've tried and spectacularly

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failed in some way. You publicly failed in some way.

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And,

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and the other thing that came to mind when you're telling me this is my brother-in-law who's come on the show before. Is it a crazy man? Brother Aaron. He's a crazy man. We gotta have him back on. He he basically just goes down private holes and internet conspiracies and things like that. So

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he has this story that he tells. And I'm gonna half tell the story right now. I'll do the fast forward version. So he's like, I was in college. I was just having a great time. Kinda like fifty year senior type of shit. And,

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Like, maybe he was in grad school, actually, for this. And he doesn't really care about his grades. He's just partying. He's playing basketball all day. He doesn't he really doesn't care about his grades. And he finds out that and he's taken out a bunch of loans. And he finds out that, you know, his GPA is Firstvester sucks.

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And, there's something happened where, like, he had one semester left.

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And

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in order to graduate,

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he needed and not, like, have to pay a whole bunch of extra money,

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for his loans that because he didn't graduate or whatever. He needed to essentially get a four point o GPA. So you needed like, a two point one to, like, he needed to graduate with a three point something or I don't I don't know what the numbers were, but basically his first year GBA was so bad that he needed an absolute perfect GPA in order to graduate and not be, like, fifty thousand dollars in the hole. And for somebody who grew up, like, on food stamps, stuff like fifty thousand dollars was like an insurmountable hole at the time. He didn't wanna be in that hole. He wanted to graduate.

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And he was dating my sister, and my sister was like, yo, you can't just be like a broke joke. Who's, like, not graduating in in mountains of debt. So he's, like, I'm gonna lose my girl. I'm gonna, like, owe all this money. It's all crashing down. And so he's, like, okay. You know what?

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I'm gonna do this. And so it's like in the story worthy format, it's like you have a a hero who has an, it's it's intent and obstacles. So he has an intent. He has to do this. If he doesn't do this, what happens? Loses the girl of his dreams, is an amount of debt will never recover.

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You know, like, basically has to drop out and doesn't get finished his degree. And if if he does that, whatever happens. Those are the stakes. And so then he tells the story. And when he's telling the story, he's like, there's all these, like, additional obstacles that come. It's like, he actually, like, starts to study super hard, and he's not, like,

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you know, he's not like the smartest smartest guy who it just oh, if he tried a little bit, he'd get an a. He needs to get an a plus.

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Like, he has to get a ninety seven to a hundred. If he doesn't get that, he he flunks out of the program. And he starts studying, and he he actually gets his first test. He gets like a ninety eight. And the teacher calls him into the office and is basically, like, you cheated. He's like, no, I swear. And he's like, dude, you were a f student, and you're gonna you want me to believe you have an a plus here. No way. You cheated. You you you know, the the whatever. And so he gets obstacle after obstacle.

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And then they changed the rules or something. So at first, he needed an a, which is like a ninety five and up, then they changed the rules on the on the GPA cur system. He now needed an a plus in every single subject where it's like he needed a ninety eight, ninety nine or a hundred. And he's like, oh my god. And every day, every time he hit one of those obstacles,

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he just feels like he can't do it. And he just the way he tells the story, he just keeps repeating and goes, but then I dug deeper. He just keeps going. He's like, He's like, I hit rock bottom. But then I dug deeper and he just keeps saying this over and over. In fact, the first time he says it, you, you know, it has some effect. Second time he says it's it's losing its effect. Third time, you're laughing by the seventeenth time because by the way, he's telling the story, not of him telling the story now.

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It's he went to a job interview with NASA. And NASA was like, yo, you're not an engineer. Like, why would we give you this job? And he told that. And he tells this story. He's like, because I know my limits.

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And every other kid you have coming in here is from a good family who's got good grades their whole life. They don't know what they're made of.

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I tested myself. I know what I'm made of. I dug deeper when I hit rock bottom when I couldn't do more. I went further and he just keeps going and he tells us Did he get the job? He got the job. And he and when he tells this story, it just makes everybody laugh. And I when I heard that story, not only does it make me laugh, it made me think,

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Everybody deserves to have a story like this. And if you don't, then when you're in a shitty time, just think to yourself,

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this is my dig deeper story. Okay. Pile on the obstacles because you know what? I need it for this story to be great in the end.

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Yeah. He's

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I've hung out with him a bit. That guy is Chrissy, and I I enjoy I enjoy that story. Can I tell you, can can I tell you about something that's going on on Twitter that I find to be incredibly fascinating?

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Yeah. So right now, I've singled out four people,

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but there's probably twelve of them, or maybe twenty four of them. So there's something very weird going on about real estate Twitter. Okay. And I and I contacted three of them, and I posted all my notes. You see my notes on there? Yep. I see him. I know all these. I just

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okay. I'm actually meeting up with one of them tonight. Shripmall,

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the Shripmall guy. So

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for the listeners.

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Basically,

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like, Twitter is experiencing some crazy stuff right now, and obviously

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me and Sean are deep in one particular niche, but I have a feeling that that niche is quite large. And that niche is like techie, start up y, people, tweeting stuff And also, there's like, a big overlap with crypto and n f t stuff, and that's even probably much larger And then next to that is, like, Robinhood

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and stocks. And Fint, they call it, what do they call it? Fintuit.

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And that's probably even the biggest. But there's this new subset of people that I'm seeing, and I think it's new. And that's why it's nowhere near the biggest. There's, like, marketing Twitter. There's, like, teacher, Twitter. There's, like, every profession

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as, like, a two or three of some culture. I mean, like, some of the I meant some of the bigger, I meant the biggest of the the ones I had mentioned.

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And, yeah, Yeah. And and keep in mind that, like, if we're looking at a piece of the pie, the everything I just mentioned is, like, maybe, like, it's like a, it's, like, a, like, a, maybe, like, a fifteen percent of the pie. So like not big, but if you're listening to this, you are likely part of that. And so there's a very new and emerging part of that pie. And is these guys

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who are constantly tweeting about boring real estate stuff. And as as a whole, the leaders

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are fucking

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crushing it. It is some of the most

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Not boring as in Sam's judgment. Boring as in that's actually their positioning is, like, you guys talking about all this fancy shit? I just do boring stuff and I'm making a bunch of money. That's actually their brand that they want to bring in.

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So that I think at least. I think it's intentional.

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I don't think they're trying to be boring. I think they're trying to say, hey, boring businesses print money, and there's like, this counter culture co counter culture appeal to it in the same way that some people are like, oh, VC. It's all just a big waste of money and know, it's a bunch of, you know, it's a fool's race. I actually bootstrap and I make profits. I have my my my my profitability, and they use that as their badge of honor. But the reason I wanna bring this up now is because we are in the early stages or maybe in the middle. We're right in the thick of it. It's not huge, huge yet, but we're seeing something happen here, and I wanna call it out because I think it's very fascinating to watch this. And so here's, there's actually four guys. I only talked to three of them ahead of time, but I'm friends with the fourth one so I could kinda like rip off them a little bit. But there's four guys that I went DEM ed. And the first, there's a guy named stripball guy. His handle is stripball guy or or, but his name is Trent, and people call him a stripball Trent.

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And so we're gonna talk about him. The second guy we're gonna talk about is a guy named Moses Kagan. Moses Kagan,

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so Shripball guy buys strip malls and it's hilarious his Twitter. The second guy is Moses Moses Kagan. He buys multifamily

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in LA.

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The third is Keith wasserman, who is wanna your third, fifth, eighth guest on the podcast, and he does multifamily. And then the fourth guy is this guy who we're both great friends with Nick Huber, who I'm an investor of, and he buys storage units, and he's made it so popular that he gets mocked regularly because of it. And so I wanna tell you a little bit about each guy. I will go really quick. So strip mall guy. So fax. So he has five hundred million dollars in assets under management. His Twitter is anonymous.

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I'm actually about to go go for well, he's actually staying down the street for me. I'm gonna go hang out with right after this. He's forty one years old. He, uses none of his own money. So ninety nine point nine percent is other people's money. And he has bought roughly five hundred million dollars worth of strip malls. And what he does is,

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he finds strip malls that he thinks are undervalued and he does fixes them up and he either holds them or flips them. And his the reason why he thinks this is a huge deal is because the the there's a huge lack of

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data in this business. So the rents people are are paying versus what the market rent is. Like it's really hard to know if if you're if you're charging your tenants market rate. And for some reason, that's incredibly challenging. And he goes, that's where the opportunity is. So I just work really hard and I knock on doors to find what everyone's paying in rent. And I come up with, and then I find a strip mall where they're underpaying and I buy it and I increase rents and I fix it up a little bit. So anyway, that's kind of interesting. And so he told me that he pays himself or he personally cash flows three million dollars a year from this. Kind of interesting and he does it with a team of four. That's pretty fascinating, isn't it? Right. Yeah. Of course. And so is he a syndicator or it's a fun? I think it's a sounds like a syndicator.

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I don't know. I actually, I don't know. I think of fun, but he has like a family offices behind him. So I guess if he's a syndicate, that means he just does a deal by deal is having a fun reass to deploy.

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I I, yeah, I I don't actually know.

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Kinda fascinating. The second guy is, and he's and this guy is strip mall Trent. I believe he just started. When did he start? Like, months ago? Like less than a year old, and I deemed him And I was like,

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oh, by the way, he's he he told me, actually, I had asked him. He said deal my deal basis.

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And I think he's now gonna now gonna raise a fund. He's like, it's insane how many people are DMing me about investing in my deals and stuff like that. He's like, my Twitter account is an anonymous

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anonymous cartoon character,

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I might, you know, I could be anything. He's like, you know, I am the real deal, but, like, they don't know that. That's crazy. That how much how much opportunity there is on Twitter for somebody who's vocal in their space. And then, and he was asking me, he's like, should I, you know, tell my friends about who I am, like, my account or whatever. And I told him I said, keep it super super tight to the vest. It will get out if you if you

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even if you ever need to tell you you trust them. They trust three people. They trust three people. And, like, by the by, you know, three hops later, the word is out. And so, so I told him. I said, don't tell me who you are, just just stay anonymous. Keep doing what you're doing. It's gonna get really big. And I agree. And it's one of the reasons why it's interesting. There's a there's a guy, who has a newsletter. Twenty two thousand followers now. I bet you he's at a hundred in less than six months. This guy's gonna be big. And there's another guy who runs this,

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newsletter called petition where he talks about,

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companies that are going bankrupt and who can buy them. And he runs that all anonymously. And one time, he called me and asked for advice, and I sent him a zoom link, and he screwed up, and he put his name the thing. And I go, bro. I just saw it. Turn it off. And I, like, deleted it from my brain. So I don't actually remember his name, but I talked to him on the phone, a regular basis. But I'm, like, just, you know, I still don't remember your name. So that okay. So you just said that this guy, Trent,

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was able to raise money or is being offered. Let's go to the second guy. His name is Moses Kagan. He currently has two hundred million dollars through au on under management. And he's deployed thirty million dollars of the sorry. He's had forty million dollars come from Twitter. This guy started tweeting about his deals. He got forty million

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of his Twitter followers. They came up with forty million dollars to invest in his fund. He said one guy gave him twenty million and he found it through Twitter. Is that nuts? We have a friend who put put a couple million bucks into his thing. Yeah. I know. And I I talked about him. And did he say that he's happy with it?

22:57

I think it's early. So I think it's probably too early to say, but he recommended it to me. He's like, I think we should do one of these guys deal. So that means he kicked the tires and was like,

23:05

Yeah. I think it's worth, you know, like, this guy seems to be smart. Seems to know what he's doing. So so I think that was, you know, trusted enough.

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I flew down and I met up with him. I thought he was great. And then

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the third one is Keith wasserman, so Keith currently has close to two billion dollars in assets under management for his real estate deal. And he said,

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that,

23:25

he's so he's got a thousand of a thousand investors, he said. And

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Twitter five x to his his,

23:31

his fund. Wow. So that's pretty nuts. And then the last one, Nick Huber is who who's a good friend of both of ours. I came became friends with them through Twitter. Basically, I was doing a live video and he popped in and I just became friends with them. And now we're like, I'm gonna go visit him in his house and hang out with him. And we, I invested a hundred dollars out. Both have, both have that redneck energy to you. You guys vote you know, you just wanna be out of the sun all day. Get sunburned while you're like hunting, fishing, golfing, and shooting something at the same time. Like, if I could just put those four objects, one on each limb, be a happy person. Put a rifle on the hand, a fishing pole in your toes.

24:07

You know, that's what you guys want. Both of you. Be like, I love that. He texts us. He's smoking a cigar it's Tuesday at one PM. He's, like, kids are running around his giant, like, I don't know, farm or wherever he wherever the hell he lives, got a bunch acreage.

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And he's just like, yeah, life is good. We're going we're we're gonna go white water rafting in, like, you know, my backyard right now. He's awesome. I I invested in it and, the returns have been pretty good. And anyway, I thought it was crazy, fascinating. And so I'm gonna give you everyone a takeaway. Here's my opinion. Here's an easy one where this can be made. So there's a guy

24:40

already who's doing this with vending machines. We talked about him. His name is Quinn Miller. I think he's doing pretty good. But there's another one that I think that this could be done. So click the link. You see where it says car wash advisory dot com?

24:53

Yes.

24:54

Okay. So I found this website,

24:57

And basically what they do is if you go to car wash advisory dot com and then you click buying and then you could see car washes for sale, you can look at how much car washes are selling for. And I'm honestly shocked at how expensive these are. You can see what their EBITDA is. You can see what their profit or what their profit, what their revenue, you can see all types of stuff. And it's pretty fascinating.

25:18

I think because this is so interesting, I think that there's a world where someone could get into business and start tweeting about it constantly and just tweet publicly.

25:27

Are YouTube people? Put the put the website if it put this, like, put the website, go to buy, and put that on the, on the screen right now. Like,

25:36

this is how you know, this is a great website because all the listings that are old it goes. It just has this huge stamp. It says sold, and then there's balloon like, these clip art balloons all over the listing thumbnail.

25:48

That's that's how I know that this thing is amazing.

25:51

It's like, you know, when you see somebody who's, like, you know, driving a fancy car and then get out and they have, like, total, like, dad wardrobe. It's like, yeah. This person's it's the opposite of the person who's really slick getting out. You're like, did they lease this thing? And is this is this a rental, like, they're doing it for the image versus when the image is so bad, but the money is so high, it's like, oh, yeah. That's where there's dumb money. It's great. Yes.

26:12

And I think that you could do this. So Nick's got a thing on, this guy's doing strip malls,

26:17

Moses and, Keith are doing multi family. Nick's got storage.

26:23

There could be there's this guy Quinn's got vending. There's a there's room for car wash, I think. I think that that's the thing. I was thinking you were going somewhere else. I think. And maybe this is just me probably you too right now, which is like, once you get a little bit of money, it's like,

26:37

you go get your PhD in tax avoidance.

26:40

And I think it's crazy

26:42

that nobody has just taken the throne here of saying, I'm gonna talk all day

26:48

about these little financials

26:50

hack strategies for high net worth people.

26:52

Around,

26:54

you know, just either examples or strategies or loopholes or little did you know, out. You can go into an opportunity zone, and then you can roll that through a ten thirty one over here, and then you could backdoor the backdoor IRA, then you could do a super Roth. It's, like, you know, like, whatever. I'm just making up terms, but there's I think everything you said made sense, unfortunately.

27:13

I'm a pretty sure it didn't, but there's somebody who should owning that. Like, there's one guy's name's Mitchell something Mitchell

27:19

Aldridge. I don't know how you, like, it's one of those names I've never said out loud. I just see him on Twitter all the time. He kinda does this. It's basically a CPA. Wait. Is he does he look like a really, really white dude? Like a grown up Dennis Semenez?

27:31

Yes. Exactly. Mitchell Baldwin. Yeah. Yes. I'm like And he's got twenty one twenty one thousand followers. I did a call with him because I was thinking about, you know, should I use him for my stuff?

27:39

And it's like, yeah, he's he's a Texas CPA focus on helping high net worth thirty to five hundred million investors and business owners preserve and grow their wealth. And then it's like, you know, this is not financial advice.

27:51

But, basically, I just think that there is such a lack of information. Last night, I was like,

27:55

I do this thing because my daughter's bedtime schedule is, like, all screwed up. It's, like, takes forever to put her to bed now.

28:02

And, like, you know, there's probably some way to, like, shorten that, but my hack is always like, how do I just have more fun doing this rather than try to make it more efficient? And so my hack to have it more fun is headphones in while I'm, like, putting her to bed, and I learn something. So, like, you know, either audio book or, listen to a really good talk. Or right now, my shtick is, like, this week is crypto week, but besides that, I've been doing tax tax learning. So, you know, like, what are the different things that people do in order to

28:29

generate a lot of income and pay minimal tax?

28:33

And it's so hard to find somebody who's good at this on YouTube. Like, there's definitely stuff out there, but it's like I don't know how to describe it. It's like, dollar store shit. It's like, Yeah. It's kinda cheap. It's kinda tacky. It's like way too surface level.

28:47

And it's like two

28:49

it's like, you know, it'll be like, did you know there's a four zero one k? It's like, okay. I need more than that,

28:55

but, you know, like, still delivered to me in a way that's, like, simple understandable and, like, walks me through cases. Like, yeah, I have a client who's, you know, made a bunch of money through selling a company. And so then we started buying real estate. And here's the type of real estate we how we managed it. And here's what we did with the depreciation to offset these things. Right? Like, I want more. And so I feel like tax is one of those boring topics. That's a great one. Get super big with like this. Now the incentive is kind of not there in that it's a service based business more so than,

29:25

these real estate guys, because they just want a bunch of investors to pile in so they can go buy bigger and bigger deals. Yeah. But look, like, who doesn't want more customers?

29:32

Yeah. Yeah. Exactly. Or better and better customers. I so the to wrap this up, the moral of the story is there's some amazing people out here, particularly in this real signature, but I think do this for many things. There's loads of services, loads of like real estate esque things. I mean, we're talking about vending machines, car washes,

29:48

taxes.

29:49

And these these guys are making and, like, I guess, like, in order to be good at that, I'm gonna disrespect these folks a little bit, but, like, it doesn't seem like you have to be that good to be good at know what I mean? Like, if you just do if you're just pretty good and and you're consistently

30:04

at least pretty good and you do it for thirty years, you can be a fucking winner. And what they're doing is they're making it really hard to lose by getting this massive audience and creating this incredibly interesting content around typically boring stuff. And so everyone who has money is like, oh, can I give you some more? I give you some money, please? So anyway, I think that's interesting. It's and it's happening right now. And so that's why I wanted to call this out. This is not something that we're I don't wanna look back. I wanna say, look, this is happening. It's kinda Yeah. Basically, the fewer the peep, the less common it is, for people in your industry to be

30:34

blogging or tweeting. Or podcasting,

30:37

the more of an opportunity there is for you to go do it. There is an insatiable appetite for this stuff. And if your industry is sort of backwards, slow, it's private behind closed doors. It's bigger opportunity for you than it is for guys like us because in our industry, everybody's doing it. So it's less

30:52

It's less cool. It's less opportunities for just to be the

30:56

thirty thousand tech person to tweak their tech views. You know?

31:00

So, alright. I'm gonna let you lead because you actually a ton of good stuff, and I kinda dominated, a lot of the time. Okay. So I wanna talk about this thing I've been doing that this week,

31:09

called crypto week. So, okay. What what am I? I almost got I almost got so mad at you when I saw that tweet because ago, I told bad kids. I was like, Sean, we only have one meeting this week. It's only ten minutes. Please. I hope you don't I showed up. I showed up. I'm but I did tell I did tell Ben, and I tell I said, hey, no meetings this week. I did one with you for our YouTube channel because that's ten minutes. It was ten minutes. It was great.

31:31

Shout out to ESE, and then it was then this podcast. There's the only two commitments I have on the calendar this week. Good. Alright. Thank you. So besides that, I cleared everything off,

31:41

and I didn't just clear the calendar of meetings. I just said,

31:45

I'm not working on my other shit. E commerce business, not doing it this week. And ironically, it's like having its best week But, like, I basically just told our our ad guy, I said, hey, I'm on vacation. Now am I actually on vacation? No. I'm sitting in my garage.

31:58

Eighteen hours a day

32:00

neck deep in crypto.

32:02

And, why is this? So, basically, Are you are you just sitting with your phone?

32:07

Right now?

32:08

No. Is that what you're doing? Because, like, I met whenever I do these weeks, which I do them as well, I met items, like, surrounded by books reading, but are you real is are you really just around your chair with your phone in front of you, and you're just, like, drinking milk. My laptop. My laptop. Drinking milk. Exactly. I'm I'm on that Ed I'm on that Edison diet right now. I'm just drinking milk, and I'm inventing the future.

32:24

32:26

So so what I think is,

32:28

this is kind of amazing. So I had read that Bill Gates does this, like, once one week the year. He calls it his think week or his reading week or something like that. Where he's just, like, throughout the year, he gets interested in certain topics, but he doesn't he's so busy that he doesn't get to go as deep on that topic as he would otherwise want to. Like, he's got more curiosity than he has time in the moment. And so what he does is he carves out this one week a year And then let's say that that he's all about CRISPR. Right? Let's say that that's what he was really interested in. And,

32:55

and by the way, for all the people oh, Bill Gates. He's trying to, like, fucking poison everybody. It's like, okay. Step aside, please.

33:03

Basically,

33:04

he He he takes his all his books on Christopher, and he goes to a cabin. He doesn't take his wife. And he doesn't take his kids, and he locks himself in the and he just reads. He just immerses himself in that thing, and he comes out the other side with a greater understanding of this topic that he was curious about. So I wanted to do this for crypto. Now I'm like I'm not like a noob at crypto. Right? Like, you know, we've been talking about it on this podcast.

33:27

I I've you know, been buying and owning assets since, I don't know, twenty fourteen or something like that. And so, like, it's not like this is like a completely new subject, but it was Wow. The space is evolving so fast, and there are so many toys that I haven't got to play with. I'm gonna do this. And so,

33:43

And I can't tell you how fun this has been. I I I wanna tell you why, but, like, that's just the highlight, the intro. Where do you want me to go with this?

33:50

Well,

33:51

for So I don't wanna talk too much about this concept of doing a a crypto or book reading week because it's so I I I'm totally on board with it. Every much to do I don't even wanna talk about it. Have you ever done something like this?

34:04

Not lately. Not in the past couple of years, but I have before. So I've done it with, like, copywriting. I'm like, I'm gonna learn everything. Yeah. It's very you can you can learn so much. Well, you have to shut down slack, Facebook, Twitter, and just not look at anything.

34:16

And so I'm gonna give you a few things that I've observed during this. So first, about doing one of these weeks.

34:22

It fits my fits the, like, framework of how I see the world, which is that that work like a lion, not like a cow, and that this is a sprint week, and it's a sprint week around learning, but it's a sprint week nonetheless. It's like a lion when they find their prey and they wanna go sprint, at it.

34:36

It's like a mini vacation or a mini retirement in a way. It's like, what would I do if I really wasn't working actively on it? Well, I would just be kinda learning and and, you know, I'd be, like, interested in all these things because I had all this free time. Well, I gave myself a mini shot of that for a week.

34:51

It reduces fomo like crazy because there was always this itch, this this this,

34:56

this aching feeling, like, I'm missing out on all this opportunity because I'm busy with, you know, my good pro projects that I like, But, like, I just don't have time to even know what I don't know. And so this reduces FOMO. And last thing is learning by immersion. So I'm I'm not just the only one doing it. My team, which is Ben and Andre, I cleared off their whole calendar too. And I said, don't do any of your normal things.

35:18

Andre is a new guy. He took my my power writing course. Dude, Andre's story is fucking nuts. Can I tell you this? I I didn't tell you about this guy. He created this website. Let me actually find,

35:29

go to go to, sup sean dot com. So s c p and then my name is Sean dot com. And just read this for a second. Oh, Sean. I'm Andre.

35:39

Okay.

35:41

So this guy made this website, he sent it to me. He go, it's still sh sup sean dot com. So I'm curious. And he and he says, hey, Sean. I'm Andrea, a future student in your power riding course, built the biggest large biggest student startup conference in Canada.

35:52

Blah, blah, blah. Oh, by the way, I just recover from being wheelchair slash bed bound for two years. Check out my blog post for story about why why I made this site for you. I'm not looking to grab a call for your chat. I love that. Would you like the hustle of this website? I just have one quick question I want your help with. And then he has, like, he stole, like, the design off my website and he just put a bunch of fake quotes of people being, like, you're a legend. Wow. Like, quote, wow. Sean, when seeing this website.

36:15

And then he's talked about what he's working on now, and then he has a question. And he's like, if you or me, you've just been strapped to your bed for a couple years, and you're now starting your career, how would that How how would you change your approach to life and work? Some context, I had this thingamajig for five years, and I've just got over it, and I've like I've been given a second life. By the way, the fact that he didn't, like, go into a sob story and explain the motivation, just calling him to think of a jig just told me, yo, I'm on your level of, like, I'm not looking for your sympathy, but this is true, and I'm just explaining to you this situation I've been. So some bad respect for the way you did that. He goes, I just wanna maximize every year, blah, blah, blah,

36:51

you know, blah, blah, blah, blah. And so anyways, he, he he got me to reply. And then he took my course. He was great. Then he sent me this video after my course, like, yo, here's three things you should be doing better in your next cohort. Like, really loved it. Here's three three ways where I would make this better. I just hired him. I was like, come do that. Then he came and he did that for me. And now I'm like, he's brought such good energy where, like, literally every day, he's, like,

37:12

just

37:12

He's on one dude. He's never in a bad mood. He's always in a good mood, and it's amazing how far enthusiasm

37:18

and having like positive vibes goes as far there's, like, my books at least. And so That's all he's important. But I brought him on. And and he's working on your course. So he did my course, but now I I, like, the course was, like, a Smash success last month. And I was, like, I'm kinda bored of this. Let's go do some other shit. So, like, he's not doing that right now, but he's helping me with with other shit. So this crypto week thing, anyways, we're all doing it. So couple things that I've learned. So

37:43

I'm a big believer in learning by doing. And so my attitude for this week was what are I thought of it like Disney World. Like, okay. There's all the and if you go to Disney World, it's like, you can go to the Magic Kingdom. You can go to, like, whatever the Harry Potterland. You can go over here to this other area. So I started mapping out the different worlds. There's, like, the NFT world. There's, like, defy world.

38:04

There's, like, kind of, like, security world. I need to learn how I I got I got kind of like a like a good amount of this stuff. Like, I wanna what are the best practices for securing this and I've been putting off? Okay. You know, what's better than what I'm currently doing? And so I just mapped out all these different areas I'm curious about, and that we started diving in one day on each, just going as deep as we can, with each Are you

38:24

are you messaging your team throughout the day. Like, let's everyone, let's sit for three hours and read this, and we'll come back and talk.

38:30

Basically. So it's like we're just sharing stuff in Slack we do these, like, Slack has a huddle feature now, which is like really dope. Yeah. It's like a quick little discord chat, basically.

38:37

So we'll huddle up and we'll be like,

38:40

we we kind of set out at the beginning, which was Dude, what would I want? What what I would want is when I wanted to spend a week going deep into crypto and get a real understanding,

38:48

I wish somebody just had this had a product like this where I could just it's not a course. It's not like a a vlog.

38:56

It's like, the best way I've learned about crypto has been furcon, my smart friend,

39:00

basically who knows this shit inside and out, he just sits me down on a zoom call and he's screen chairs. He's like, alright. So, like, do you have Metamask? And I'm like,

39:09

do I maybe I feel like I might have made one once. He's like, okay. Well, like, here's what that is. It's this wallet, it lives in your browser. It's how you do shit in the crypto world. So, like, let's get your set up and, like, the way, don't fall for these scams. Like, here's the smart way to do it. And so then I click it. Click it. I'm like, hey, this says this. And he's like, yeah, that's normal. Go head. And he just holds my hand and sort of teaches me, like, he's like, okay. Have you ever,

39:31

taken out a defy loan? I'm like, no. Why would I do that? He's like, well, know, let's say you wanted to not sell your crypto, but you wanna go buy some shit in the real world and the banks don't recognize it. So let's go take out a loan for, like, super low percent rate. Show you how you do that. You're gonna go to compound dot finance, and then you're gonna put your Ethe Ethe in using that wallet we just made, and now you're gonna take a loan. And let's take that loan. Let's go do something with And so he's walked me through step by step. And so I'm like,

39:56

I wanna do that with all the new areas of crypto. And then secondly, I when I was talking to the guys yesterday, I was like, Dude, the way we are learning this by having our handheld where we, like, have trust and confidence that we're doing the right things, we should just make this the next course, which is, like, not really, like, a course. It's, like, a Zoom call you join, and it takes you on a tour through Disneyland. It's, like, here's all the attractions.

40:17

And, like, I'm not gonna tell you about them. Like, actually, like Who's leading you?

40:23

Who's leading you for now? For for for misleading me. So I do it myself. And then when I get stuck, yeah, when I get stuck, I say, hey, for Could you show us, like, like, liquidity pools? I heard you saying you make money in this. I don't really understand what's the point of this liquidity pool? And, like, how do I actually do this? And, like, what do I do to do this in a way? Like, tell me the pros and cons and the risks so I can make a smart decision on whether I wanna do this in the future. But, like, let's do my first liquidity pool trade together. And then, like, I have my dashboard of how much I'm making off this. Right? Or, like, oh, yeah. You,

40:53

you know, you you have this NFT?

40:55

Great. Like, I wanna display that. How do I do that? How do I secure this? How do I store this safely? Great. How do I mint one? You know, like, all the different, like, questions that I have? I can't figure it out myself by doing, I call a man and he kinda, like, shows me he screen shares and shows me what to do step by step. So so what are the learnings of so crypto week, what are, like, the top one to five learnings that you have so far.

41:16

So one big learning is like,

41:18

do this is evolving so fast? It's like It's like if you, you know, when you go by a club and you kinda hear the music faintly from the outside, you're like, like, you hear this like little

41:28

like, little, you're the base from the outside, but it's not that loud. You walk by. You go on to your, you know, your, your cafe or your bus stop wherever you're going, you leave.

41:36

It's like I swung open the door, and there's a full underground rave going on, and everybody's having, you know, this crazy time.

41:45

And And now that I'm in it, I'm like, wow. The energy has really picked up. Last time I was here was, like, you know, a year ago, and I was kind of on the outside now I'm on the inside. I'm seeing what's really going on. How crazy this energy is. What does that translate to?

41:58

Well,

41:59

a whole bunch of, like, developer tools, because anytime I see something cool that I'm using, I'm, like, can I invest in this company? And so, like, the way that during during the internet explosion, you had companies like Twilio

42:10

or Pager duty or, you know, like, all these just, like, basic infrastructure stripe to go yeah, people need to take payments. People need to, be able to send notifications, send SMSes. Every

42:21

every product

42:22

on the unit. That's gonna build at the internet is gonna eventually wanna do these things. They're gonna wanna have cloud hosting. And so I'm finding the equivalent of cloud hosting and Twilio all that stuff, these dev tools that are in in what's called web three or the crypto world. And I'm like, dude, I need to be investing in these because it if crypto's gonna be a thing, these are these inter infrastructure companies

42:41

just like they did great in the in the internet age, they're gonna do great in the crypto age. So that's the first one. What else what else have you learned? So, like, then it's like, okay. How do you actually, you know, NFTs? It's kind of this thing that, like, I thought it was interesting. I owned a couple, but, like, It also seemed a little bit nuts and, like, why are people doing this? Are they all just, like, trying to make a quick buck and they're just, you know, you know, doing some crazy shit is this actually the new art? And I'm missing it. I'm a today, I'm laughing at it. And then three years from now, I'm gonna be the one pimping it out because, like, now I Uh-huh. Get it. This, you know, the same way I was with Bitcoin early on, where I was like, oh, that's kinda weird. Don't really get it. Move on. And three years later, I'm like, oh, this is the, you know, Jesus Christ our lord and savior. And so,

43:21

so what I've learned is, like, I've been actually using the tools. So, like, check this out. Go to go to a site called rarity dot tools.

43:30

Rare.

43:32

So I've been using this as I've been looking at which NFTs I wanted to collect. And by, I gave myself a quarter million dollar budget for this week to to go play in crypto world. And some of that's used

43:42

some of that's used on buying NFTs, and I've I haven't used them most of it yet. I've only bought a couple things.

43:48

But but, basically, that's my, like, learning budget. If I wanna do something, I can do up to that amount. And look at the similar web traffic on rarity dot tools.

43:57

Holy shit.

43:59

Oh, shit. That that that that it's like a waterslide.

44:03

Yeah. Exactly. April, it's like at zero, essentially.

44:06

You know, it's like a vert ramp. It's like under, under half a million, uniques. And then, you know, July, just under a million, August, it's now a three and a half million and it's just hockey sticking up. And what is this? This is just like what we talk about. Like, this is a picks and shovels business. So anytime there's a gold rush, can either go try to find the gold, meaning go find the best NFT and, oh, you bought a crypto pumpkin. Now it's worth seven million dollars. Okay. That's one way. You found a nugget of gold. Or this is a great picks and shovels business, which is like, hey, a bunch of people are interested in NFTs. Cool. We will make a site that helps you figure out the rarity of different NFTs. It helps you find underpriced

44:41

assets that are, you know, the price is good given the rarity.

44:44

And so,

44:46

so I think this is a great example of, like, of a picks and shovels website for the crypto world. So I found a bunch of these types of tools as well, and then met a bunch of the people behind it. And so, you know, like, one guy who's who's behind one of these tools is like, I'm a big fan of the show. Like,

45:01

my story's nuts. At fifteen or sixteen, I entered an online scrabble tournament that was like a million dollar tournament. I just wrote a bot for me back then that nobody else they didn't know how to outlaw this, so I won the tournament. Like, I won the million dollar scrabble tournament using a at age fifteen. And then at age seventeen, I did this. And I did just twenty one. I did this. And then now I have this discord with ninety thousand people in it. Called rarity sniper, and it's all about finding, like, entities that are undervalued. And I have, like, ninety thousand people in this discord server. And I'm, like, you're finding all these people. And the biggest lesson I've seen is. It's a whole different demographic. Like, these are new rich people. The the winners and the builders. Like, the people who are gonna be Zuckerberg Zuckerberg's and the Larry pages and the Brian Chestkees, like,

45:44

it's not the it's not the people we all know that are, like, Twitter famous. That are making it big in the crypto world. It's a whole new set of people, and most of them are like anonymous, just icon accounts. And then I'm talking to them, and I'm like, Dude, you're fascinating. You're also, like, a madman, but, like, wow, this is crazy.

46:01

What,

46:02

okay. So right now, where where do you stand and

46:07

you're okay. So I would place you,

46:10

I think, on

46:12

the correct side of reasonable,

46:14

but not exactly. So, like, parts of you are reasonable, like normal person reasonable. Other parts of you, you're you are a crazy person. So I kind of trust your opinion on this, but not always.

46:26

So try to try to be try to keep that in mind. You want the reasonable person. That who you wanna talk about? Well Resible Sean or or you wanna talk to your rational show?

46:34

Where do you think? Do you think okay. So what's your take right now on the NFT world, are you as bullish as some of these are friends and,

46:42

what what's your current stance on it?

46:45

So I was in this, like, one hour conversation with some random ass, n f t anonymous guy on Twitter and DMs. And I was talking to him on my way. Just just these ninety thousand person discourse talking right to people, that alone is this is that's a phenomenon. Right. The way that all these people are like Like, this thing got minted. It was called rookie n f t. And I, like, bought a couple. It was real cheap. It's like, it's just coming out in, like, forty five minutes before that. And something's like, I check this out. You're into sports. You'll probably like this. And I I did like it was actually a really smart concept So I bought a bunch of them right away. And again, these these are lottery tickets you buy. You're most likely you just scratch it, you throw it away, and you got nothing. And sometimes you you hit big. And so, like, one of mine that I bought, you know, has I gone up five x in value already.

47:26

And, you know, of my of one of these n f t bets that I made in the last two days, But the and then the others will just, like, flat, like, cost of doing business, basically. And so I was talking to him and I said, I said, look, early on, I wrote off Bitcoin because I was like, I don't get it. It's not This has no intrinsic value. It's imaginary money that was made up by an anonymous person and, like,

47:45

it's going up and, like, what happens when the music stops? Meaning, happened? You know, it's going up, but people are buying it because they think it's gonna keep going up. And that seems like a Ponzi scheme. That seems like a pyramid scheme. That was my initial this is two thousand fourteen, two thousand fifteen, me thinking. I didn't really understand. Two thousand thirteen, maybe, actually. And, and over time, as I got to under that was just my lack of understanding.

48:08

Over time, I started to understand that actually all the things we call money,

48:11

they're all the they all operate the same way. Why is this p piece of paper valuable?

48:15

Why is this lump of gold, valuable? Why is this diamond on a tiny diamond valuable? Because there's a social agreement. Yeah. There's a social And the social agreement happens because we justify it through rarity.

48:27

Right, gold is somewhat rare. Diamonds are somewhat rare.

48:30

And so scarcity basically is there. And then there's, like, you know, some intrinsic poll or or whatever, but really it's a social agreement.

48:37

And a lot of the meaning we place on it, it comes here. And so I was like, I get I I didn't get that at the time when it came to cryptocurrencies,

48:44

money. I didn't realize that

48:47

Actually, it's not just a Ponzi scheme that actually the more people who buy in actually is what it what makes it valuable. So it's not a bubble that's gonna pop. It's that the more believers that you have, that's the stronger the social agreement is. And therefore, the thing

49:03

actually

49:04

that actually gives it real value.

49:07

And,

49:07

and this appeals to certain people, and so it's going to it's going to grow in this that social agreement is gonna And I think there's some crazy charts, by the way, that show. Like, Bitcoin adoption is, I think, one of the fastest, if not the fastest adopted technology ever.

49:22

I don't wanna say the word ever of all technologies, but maybe, like, I don't know, the printing press or, like, the telephone was a little bit faster.

49:28

From what the from what I heard, I haven't gotten verified this. But what I heard, it was fast it's faster than goes. But if you just look at the internet, for sure, it happens. So mobile phones and the internet were probably the two most recent technologies that took over the world. Right? If you look at mobile phone adoption and and, and internet adoption, Bitcoin is on a faster pace than both of those. And so,

49:48

So the the social agreement is what gives cryptocurrency

49:50

value.

49:51

And so I was like, but this art thing, like, dude, I remember crypto kitties. In two thousand seventeen. Right? For Connell City next to me at the office, and he had two kitties and he was breeding them. And he gave me a kitty he bred. And I was like, what the fuck is this? And he's like, it's a NFTs was explaining to me for the first time back in twenty seventeen. I was like, oh, that's cool, but, like and there was this hype. I remember one day crypto kitties overwhelmed the Ethereum network it was, like, eighty percent of all activity on Ethereum was just CryptoKitties,

50:17

and andrieson Horowitz put all this money into CryptoKitties.

50:20

And then, like, a year later, CryptoKitties were dead. And, it was like the beanie baby's fad, but even faster. And by the way, that same team who built CryptoKitties, they're the ones who built, it'd be a top shot as well.

50:31

And so so anyways, I I was just like, who's to say that today, you guys are spending millions of dollars on crypto punks and millions of dollars on this board API club

50:41

who's to say two years from now, this is not crypto kitties all over again. And then a bunch of those believers kind of gave me a bunch of reasons. And what I realized was it's the same thing. It's the same same idea, which is that art has value

50:54

because of a social social agreement, a social construct. So why is the Mona Lisa more valuable than the next painting of a chick can sideways. Well, because we, as a society, have over time, decided more and more that the Mona Lisa is valuable, and it's not Doesn't matter what type of paint was used, what size of canvas, doesn't matter what year it was made. Like, art can have value based on the social agreement. How many essential punks are there?

51:17

Ten thousand.

51:18

Okay. So my argument is, like, well, maybe there was, like, a few, then, yeah, could it be valuable in a hundred years? Yeah. Maybe. But there's like, ah, Mona Lisa.

51:29

Yeah. But the, you know, you say, how many, you know, Monets are there? How many

51:33

how many how many paintings did this artist do? It's like, in their lifetime, they maybe made a few hundred or whatever it was. And so, you know, you can go find any picasso painting and is valuable. And that's the idea is that these are like these are the Picasas. Right? It's like the OG. It's the I think it's the first NFT project.

51:50

Ever was was cryptopunks, and that's what has its kinda like story value.

51:54

And now the people who believe it, it's like Bitcoin. So there was this great quote that came out that was like, again, I don't know if this is true or this folklore,

52:02

but recently some of the big finance guys started buying a bunch of Bitcoin. And I think it was,

52:08

Stanley Truckenmiller, who was on podcast with, trunk.

52:11

He can't he said, you know, the thing that turned me around on it was I thought, oh, this thing gets pumped up, then it crashes down. It's too volatile.

52:19

He's like, and then Paul Tudor Jones, who's this billionaire hedge fund billionaire hedge fund trader,

52:25

one of the most famous guys from Wall Street. He called Juncker Miller and he goes, hey, did you know this that when Bitcoin crashed from its all time high which was like seventeen eighteen thousand, down to three thousand,

52:35

the eighty six percent of the people who held it never sold a single coin.

52:40

And he's like, wow, that's amazing. The people who own this thing, they're like religious zealots about it. And he said, well, if people are that religious about meaning if the social agreement, the social contract is that strong, the belief is that strong that it can withstand that eighty percent crash and they don't liquidate. This thing is gonna go up, and this thing is gonna be, like, have have long term value. And that's the thing that I see right. So that's the probably the only area I've changed my mind is that

53:06

I wasn't gonna buy crypto punch for forty eight, but I thought it was just another crypto kitty that's probably gonna go away. And now I'm starting to realize is that The people who own punks, like, if you go to OpenC right now, you go try to buy cryptopunk, you can't. There's none for sale. It's like, these people don't wanna sell them. They're like the Bitcoin people who are like, Bitcoin's gonna be worth a million dollars a coin someday. The the crypt up on coders, they have infected each other with this story that

53:30

says This is the original NFT. This is like the the most valuable art that will ever be created in crypto world.

53:36

This these are gonna be worth, you know, ten million each, and they've convinced themselves that that's true. And that because of that, there's like no supply on the market.

53:43

And the, you know, supply demand will sort of tell you how to do that. So you're you're okay. So NFTs got it. You and now now after you're halfway through your week of learning, your current stance on on crypto as a whole.

53:56

Oh, I mean, I was super bullish before. I'm super bullish now. It really wasn't. I'm trying to judge whether this is good or bad. That's not really what this was. It isn't even really I'm trying to understand it better, although that does come. It was just dude, I haven't had time to actually go use all the different stuff that's been built.

54:11

Like, I already own the cryptocurrencies. I already own the assets. What I didn't do was, you know, there's a lot of things built of what you can do with your Ethereum. You can stake it. You can trade it. You can blend. You could borrow. You can buy NFTs. You can fractionalize those NFTs. You you can create a Dow, which is like this organization. It's like this group, but it's wallet. There's all these different things you can do, and I knew of them, but I haven't done them. And there's, like, a lot of value in actually going

54:37

and taking the time to go use the apps. Right? It's like, go use the products and then form your own opinions on how you feel about them. But for me, it wasn't really isn't even about the opinions. It's like,

54:47

it takes time to actually learn how to actually go do all this stuff. And

54:51

if I was twenty today, and I'm just, you know, my time is worth Jack shit, and I have nothing else to do, This is all I'd be doing, and this is how I would become valuable.

55:00

What I noticed was that, like, it's kinda like the people who didn't really figure out the internet because they were successful in real estate or doctors or whatever. It's like, I don't want my success to inhibit my own

55:10

ability to go play and learn. And so that's what this week was for for me.

55:16

This is I'm I'm like chewing on all this. I gotta think about all this. This is nutty to me. I you're

55:22

it's like, the way that maybe, like, maybe,

55:26

maybe like some fitness stuff, the way that it comes to me, and I just, like,

55:30

I grab it easily and I enjoy it and I am obsessed with it. That's how you are with this. It's so hard for someone who's not pre

55:37

pre,

55:39

I don't know who's predisposed to this type of stuff to,

55:42

like, when I hear you, I'm like stuff is a great example because you're athletic.

55:46

So if I say there's a track nearby, you go you go there and you fucking run on this track in circles. And I'm like, oh, man, that sounds like a lot of work. Wanna do that. Or if I'm like, yeah, there's just knees over toes, God. You go buy the program, and then you spend the next six weeks trying to do pistol squats on one knee. And then, like, you're, Oh, boxing. Cool. Then you go to join a boxing gym and you go sign up for an amateur fight. Like,

56:08

I'm doing that in the way that I'm athletic, which is, like, Right. Yeah. Like, when I go to when I go to a discord, I'm, like,

56:16

I it's, like, I'm, like, I'm, like, a little autistic going into an Ikea. Like, I just I'm overwhelmed. I don't know what to do. I wanna clam up. I'm freaking out. There's too much.

56:27

Alright. Like, you wanna go wanna run through a few of these things or are you gonna wrap up? I have a two I have a two interest. I have two interesting things. I wanted to show you, okay. Let let's do this.

56:37

Related. There's this great Twitter thread I thought. I wanted to get your opinion on. It's about levels of levels of wealth. And something we talked about on here before, but thought this guy's take was interesting. So, okay, this the account is I I I I five two nine. And I read it, but I I like your I like your he didn't do a very good job of writing it.

56:57

Did he not? Okay. Maybe he didn't. Okay. So His his writing was it as clear as yours.

57:01

Okay. I thought it was pretty good. Maybe I'm wrong. But, anyways, I thought the con material was good. This is one of those anonymous Twitter accounts that's, like, this guy's clearly wealthy. He owns crypts up in crypto pumps, and he's, like, kinda smart. I would say, like,

57:13

He's a little navali for, like, the crypto world. He's like pseudo pseudonymous, a little bit of naval. Alright? So so he has this he has this threat. He goes. Here's how I think about,

57:22

about making it or, like, wealth, basically. He goes, level one, crushed by circumstances.

57:28

These are, like, refugees in Syria, you're born in a civil war in the Congo.

57:33

Unfortunately,

57:34

billions of our, like, com you know, comrades in life don't even have the faintest opportunity to make it because they were born in, you know, for circumstances

57:42

outside their control,

57:43

they were born into, like, very, very tough situations.

57:46

He goes, for me, he goes, this this feels like this makes me feel funny inside.

57:51

I'm paraphrasing for it. But it makes it makes me feel funny inside. Right? Like, thousands of little kids will die today. I'm on the internet buying, you know, JPEG's for for thousands of dollars.

58:01

You know, because and they don't have access to a fifty cent pill that could, like, end their agony and, like, give them, like, you know, some peace. And their, you know, their dreams are being cut short because they don't have access to basic, you know, water or sanitation and medicine.

58:14

He goes,

58:15

Because level one is not a, it's not a, like, niceness problem. It's a coordination problem. He goes, literally, everybody on earth would skip having a soda today.

58:24

You know, and they would just have a glass of water instead. If they knew it would save that kid's life. If that three bucks could go to that kid's life instead for that coffee or that soda that you would skip. But the systems are not placed in order for us to be able to just push that button easily and have that outcome happen. It goes for for now, society hasn't fixed this.

58:41

This tweet alone I thought was, like, one of the most insightful

58:45

and maybe I'm just a fucking sucker for this shit, but, like,

58:48

When he said this, it rang so true to me that, yes, we all in the, like, privileged world

58:54

would happily skip over a cup of coffee or more.

58:58

Just I skip that. That money goes into this thing. It actually saves this person. But, like,

59:04

we need the coordination. We need the certainty. We need we need a lot of people to do it for that effect to happen. And then we need the money to actually go to the right place, and then we need to see the result.

59:13

In order for us to actually, like, fix these problems at scale. So I thought, wow. If you wanna go work on a startup idea, solve that. Make it so that lots of people can very easily skip this thing and that they can that money actually gets the result done and then everybody sees the result of it would bring so much gratification that we would all wanna do it again.

59:34

Okay. So that that's one tweet. Then he goes, alright. If you're at level one, maybe crushed by circumstances. You're not reading these tweets. I have no solutions to level one. I hope humans progress and we could solve level one. We can reduce level one problems every year. If you're if you're or if you're key point, if you're reading this tweet, you already made it past level one. Keep going. Alright. Level two is the struggle is real. This is where day to day, you have financial problems. They're kind of is like a stress for you. You might have a job or two. You don't have much in terms of savings.

01:00:01

You worry about if you had an emergency, where would you find the money to pay for it? For car breaks down, it can cause a cascading set of crises and problems just because you didn't have enough money buffer.

01:00:11

If you're level two and you're in good health, do everything possible to get out of level two, work overtime, take another job, push harder right now because just getting out of level two to level three, the life change is massive.

01:00:23

When money problems are, like, front and center in your life or that stress lingers in your head all day, It is a tax on your happiness and your productivity.

01:00:31

And unlike level one, there's a lot of people in level two that I know and have been there life and have gotten out. And if you can escape, do everything possible to do so.

01:00:41

He goes, here's my my practical advice. If no, you're in level two and you might own something like an NFT that if you sold it, it would move you into level three. Just absolutely sell it right now and get out of level two.

01:00:52

The life benefits versus level two and level three are huge.

01:00:55

And he goes, level three, middle class. In the US, everybody thinks they're middle class. I think this is so true. That's true. If you're if you're making fifty thousand a year in Ohio, you think your middle class. If you're making five hundred thousand in San Francisco, you think your middle class. So, despite the fact that there is a definable middle class, and at least, like, for, you know, for simplicity, let's just call it this. You got a house, you have a car, You have some some savings, but you don't have enough where you have, like, fuck you money. You can't just buy whatever you want, and you don't really know how you're gonna pay for big things down the road, bigger house, college, etcetera.

01:01:28

I spent most of this guy talking to you guys. I spent most of my life my my life and middle class. It's a great happy place to be. If you're there, Don't keep looking up at the people who have more. First, be appreciative that you're not in level two or level level one where you're crushed by circumstances. You have a great life, you're in the top one percent of anybody who has ever lived on earth.

01:01:47

That this is very true.

01:01:49

Because level four, I call this, we like nice things. He's like, this is where he goes, this is anything from, like, the up the the top end of middle class to, like, the Uber rich, and it's a state of mind. It's not a specific income your basic life users are sorted, and now you just buy things you enjoy.

01:02:04

This might be like a a trip, a vacation, a house, a second house, or it might be a private jet. There's a endless playground of shit to buy. And however much you earn, you could spend it. There's enough things to go by. Congratulations.

01:02:16

Once again, you've made it. You're now in the point o one or zero zero one percent of people who have ever lived on planet earth. And then he starts talking about, like,

01:02:24

you know, but level four is tricky.

01:02:27

You think it brings you a lot more happiness. It doesn't really. In fact, sometimes it brings more stress or this anxiety that you you you got it all, and you're still not happy.

01:02:36

And, and he goes. So, actually, level three kinda only had upsides compared to level two. But level four actually has some traps.

01:02:43

You made it to level four, congrats, you know, like,

01:02:47

here's my take. You know, you get you really wanna get to level four. You you wanna be, first he says, be honest with yourself. Alright. No. He goes. First, do all the things. Go to Paris, rent a boat, upgrade your flight to business class. The check out how level four lives. He goes, then ask yourself, Are you happier? Did this bring you joy? Which of those things brought you joy? What was the is it the stuff? Is it the experiences? What felt great? What doesn't? Like, ask yourself those questions.

01:03:11

Goes, level five is when you're post consumption. When you no longer care about the shit you can buy, you're just caring about sort of like how you choose to spend your time, you wanna spend your time, in ways that bring you like peace and happiness. For some people, that's a small house and a truck on a farm in Wyoming. For other people that's, you know, live in large know, in New York and being a power player in on CNBC every week.

01:03:30

Don't make any judge judgments.

01:03:33

It is what it is. Just, you know, figure out how you wanna spend your time. Are you playing golf or are you working on something with a higher purpose for you? The happiest people seem to be the people that satisfied through level five, but working on things that intrinsically motivate them, intrinsic happiness, not external goods, blah blah blah.

01:03:50

And that's the that's sweet. So I was just curious. What's your what's your take on this? That's awesome. That's awesome. Is there is there any part of this? By the way, he goes. Question I get, what level is is, username six five two nine, which is his username because I balance between level four and five based on how much I enjoy how much I worry about the world and nice things I see on Instagram at any given day. I spent most of my life in level three, middle class loved it. My family had brief moments in level one, level two, but I was too young to notice. I feel blessed.

01:04:17

That's good. This is a good ass thread. This will be a book.

01:04:22

He did a good job. I guess, you're right. He, his writing was pretty good if that's if you read it exact I I was skimming it and I was like, It's confusing, but that's amazing. I think that Hook sucked. It it was way too much jargon, but the actual content was solid. The one thing I told him I go I DMmed him to my go This is a great threat. It resonates I go. The one thing you're missing is that there's a moment

01:04:42

somewhere at the top of l three right before l four. Maybe this is just l four. Which is that you decouple time and money, where before in your life, you were always trading your time to earn money. And now you start trading your time, your money to get more time back. And I said, actually, I think that's what level four really is, not just being able to buy all the stuff you want. It's the freedom of time and recognize that and, like, get to that point as fast as you can. I I think it's this is an interesting conversation for us because both of us probably

01:05:10

have very recently gone from three to four and

01:05:14

very likely are

01:05:16

not entirely far from four to five.

01:05:20

And so

01:05:21

but we kind of experience all that very we we experience both all those jumps, like, in a in, like,

01:05:28

a incredibly short amount of time.

01:05:31

Can can I do my wanna be an evolving for a second? Yeah. So we were right. We were level three when we first met, you know, last seven, eight years of our life. And then probably in the last two years, when I sold my company and you sold yours, is when we jumped into level four. And if we the Naval thing is basically we got financial freedom, which meant we don't have to, like, worry about money anymore.

01:05:53

But then we need, freedom from finance, which is level five, which is when you stop making decisions

01:05:59

based on money. And I think that's what the truly wealthy people do is they choose how to spend their time, not because of the financial outcome at all. But look, bro, listen. Listen, though. Let's see. It no longer pulls at them. Let's be real here though. We just first of all, we're getting paid

01:06:15

stupid money to just sit here and shoot the shit. Second of all, we just shot the shit about you taking the week off to learn. So, like, we're not our, like, maybe that is five.

01:06:25

Or is that four? Well, it is five. But at the same time, why am I doing this e commerce business? Is it because it lights my soul on fire every day? No. It's because there was an opportunity

01:06:33

I'm trying to capitalize on it, and it's working. And now I don't wanna give it up because I think it's gonna be super successful. And I like I like feeling like I'm successful

01:06:41

like winning. I like when a project works, and I like the money that comes with it. And so, like, there are still and I I like the way he said he bounces between them. It's not like when you're at a level, Well, then a hundred percent of your decisions and you and hundred percent of your life, you you're you're acting that way. It's done. You you, like, fluctuate between these things. And I personally have not been able to, like,

01:07:00

let go of,

01:07:02

like, I I I haven't been able to remove money from my kind of, like, core decision making criteria of why to do something or not do something. It's still That means I'm not actually free from it because it's still, like, part of the contract, part of the part of the thing I'm optimized before, whereas I know some people who don't do that. Who?

01:07:21

Like Michael Birch,

01:07:22

right, who's my main investor. I got to work with him sitting next to him every day.

01:07:26

He he does something he invests. He does things that will make money. He thinks it's he's, you know, he he gets excited when a investment or a business starts to work and makes money. But

01:07:35

when we were deciding what to do in any really any given case, like,

01:07:39

I feel like money was, like, I don't know, twelfth on the list of things he would think about. Is he a billionaire, you think, or he probably

01:07:46

He may not be, but it doesn't matter. Here he goes. Most people that you think are billionaires are not not quite there.

01:07:52

But it doesn't matter. It's probably not that what's the difference between five hundred and a billion. Right? Yeah.

01:07:58

And so,

01:07:59

do do you think he so the the weird thing that I've noticed is if when you money

01:08:05

is now no longer part of the equation. It's kinda depressing because you're like, fuck. This has been, like, the goal the whole time. And now, like, my decision making process has totally changed.

01:08:15

It's a kind of a weird spot. And so is he depressed, do you think? Because of that because, like, he's the same motivating factor isn't there anymore, and he's like, oh, man. Now I'm, like, changed.

01:08:26

No. He's happy. He's really happy, but he did tell me he goes, Actually, he didn't even tell me this. The okay. The reason the billionaire conversation came up is because the BBC did a documentary called how to be a billionaire? Yeah. By the way, your your boy has a cam a a cameo in it for a minute or two.

01:08:41

It I don't know where this thing plays. It's like on airplanes. So I sometimes don't get a picture. Somebody sends me their headrest as they're watching this documentary and then I popped into it. And so, like, you know, because they're talking it's about Michael. It's not about me, but, like, there's they follow four people that are billionaires. I think he he told me three of he goes, I don't think we're actually billionaires himself included. And he goes,

01:09:00

he he he says something in there. He goes, yeah, when we sold Bebo and we had, like, you know, So all of a sudden, all this wealth, he goes, obviously, great. And, like, you know, but kind of anti climatic. Like, I had more fun building it than I did selling it. And he goes,

01:09:13

You know, the weird thing was that anytime I felt, like, not so good, like, if I felt sad or whatever, like, nobody wants to hear it. Right? Like, what's the most annoying thing in the world? An unhappy billionaire? And I think he said something like that. And I was like, wow. That's so true, actually. Like, if he came to me about being glum and whatever,

01:09:29

it would be hard for me and my initial reaction to be like, dude, you have it all. And it's like, That's what, person of the third world would say to me. And that's what a crippled person would say to that person of the third world, like this. There's a never ending chain of looking at somebody and saying, You're unhappy. You have it all. And so he did say there was time for those people where they were kinda like, well, what do we do now? And,

01:09:49

that was a little bit weird, and you can be unhappy for other parts of your life that money doesn't solve those problems. And, whether it's like relationships or other stuff that can happen too. But since I've known him, which was a few years after he sold it, he is, extremely happy and at peace. He doesn't have, like, FOMO or this itchiness to, like, go prove himself and all this stuff. I didn't see it at least.

01:10:09

And then he worked on projects that gave him joy. So, like, he loves building, like, buying real estate, buying buildings and, like, designing a space. Having people use that space. So that's why our office was so pimped out because he just loved the idea of building a dream office and coming to work in it every day and having you know, this is the perfect playground to go work in. He did that with the battery, bought a sixty thousand square foot old candy factory

01:10:31

retrofitted

01:10:32

it, and then put, you know, turned into Willie wonka's factory. He made all the rooms unique and fun to be in. And that project was never gonna make money. In fact, everybody told him, dude you're burning much money doing this is such a bad financial move. He's like, well, that's okay. It's not a financial move.

01:10:45

What? How did that end? You know, like, was it?

01:10:48

He got well, he built a dope space. It's, like, the who's who are members, like, through it. He's made all the, you know, he made all these different connections. Like, you know, when Justin Bieber comes down and Beyonce, they stay there. And, you know, Elon Musk King's out there. Like, Dude, I'm pretty sure I was I'm pretty sure I was there one time and I saw a monk and snoop dog sitting at a booth to it.

01:11:09

Yeah, dude. It's crazy. You could bump into a lot of people there. You know, I saw Leonardo dicaprio walk in. I was like, oh, shit. Leo,

01:11:17

but, you know, it's not just the the fame. Like, obviously, like, I think that I think that side still pulls to him. I think the social side, obviously he does a lot of things to, like, maximize the social game, but it's not financial. So he had told me once he's like, he's like, yeah, this thing cost a lot of money to build.

01:11:30

We we blew our budget on, like, trying to make it a dope space.

01:11:34

Is it but my thing was my rule was like, okay. Once it's operational, I don't mind if I never get my CapEx back. As long as the OpEx doesn't continually bleed more and more money every year, and that's why it got to where the OpEx, basically, the membership and the the fees of, the fee, the membership dues plus the the restaurant bar and all that cover the cost of running it. So while you may never get a positive return on actually, almost certainly will never get a positive return on the, I don't know, maybe maybe a hundred million he put into, like, the building and the the the build out. I don't know what it was, but, like, I wouldn't be shocked if it was fifty to a hundred million.

01:12:07

I don't think he'll ever get that back, but it doesn't believe money now. And so he's, like, happy with So, yeah, anyways, I don't know, long story short. He's super happy. He goes he goes on trips to Africa all the time where, like, he doesn't just give money to charity water. He goes there. He visits the villages. He stays there in a tent, and he, like, experiences that he brings his whole family with them. And that's, like, their favorite time of the year is when they get to go to, like, rural Africa

01:12:28

sleep in a tent, you know, and, and live in this village and then, like, bring, help bring, like, better life conditions to the people there.

01:12:37

Well, that's bad ass. Do we wanna,

01:12:40

do we wanna end there? Or what do you wanna do?

01:12:43

Yeah. We can end there because

01:12:45

somehow we went pretty long. They told us to keep these under forty five minutes for YouTube, but, I have a feeling super hard for us to do that.

01:12:53

That's alright. This one was maybe extra order. I I was I was actually wondering. Yep.

01:12:58

Alright. This idea. You said something about let's let's do one more.

01:13:01

Panic attacks. You said you've had panic attacks, and you started you asked Twitter for panic attack help. This gave me an idea, but first, tell me your panic attacks thing, and then I'll tell you my idea. So I've panic attacks since the seventh grade. I remember the exact day. It was the third day of school at eight fifty five PM. I had this weird thought where I thought like what's outside of the world? And, like, if you if you, like, you go to space, you just, like, keep going. And, like, there's nothing out there. And we're meaning and I remember I I flipped out and I got panicking. I went to the doc. I went to the down to the nurse. I was like, my heart, I'm having a heart attack. I can't breathe. Like, I don't and so ever since then, I've had I've been very panicky and I get a panic attack. I have very, very distinct triggers, and I take daily medication and like a Xanax for that I keep with just in case. So, like, anything that involves tight spaces that I can't get out of or, like being really deep in the wilderness and I can't get out of, I flip out and I hate it. So I get crazy panic attacks because of it. So, like, when we fly, I'm very medicated.

01:14:01

I just I can't stay very claustrophobic. I don't go on elevators, or I try not to. I don't like rooms without windows, and I don't take the subway.

01:14:10

Okay. And when you get a panic attack, what do you do?

01:14:13

I keep medication on me at all times, and I'll take one pill.

01:14:17

If I didn't take that pill, it feels like I'm dying. I feel like I wanna kill myself. Like, I'm like my heart is is going so hard.

01:14:24

I feel like, I I feel like I'm dying. I feel like I'm about to die. I literally think the world's gonna end and I, like, flipping out.

01:14:32

Okay. That's crazy. I've never experienced something like that. My buddy had one in college while we were he was sitting next to us. We're playing Aylo. And then, like, he was doing something else that he had a panic attack and, like, we called an ambulance. And it was the first time I'd ever heard this. And at the time, I was like, bro, just relax. Like, Yeah. It's hard. It's like heavy. Right? That was my It's like telling a it's like telling a drug addict, like, dude, just don't do heroin.

01:14:51

Right. I know. I know. It sounds like I didn't understand it. And,

01:14:55

it was my first time experiencing it. Yeah. It sounded like a heart attack. Like, all his symptoms were like a heart attack symptoms.

01:15:00

And so, one thing I wanted to share with you, somebody had tweeted this, and I saw that Emmet, who was my my manager at the time, but he's he's the CEO of Twitch. He had tweeted this back. Somebody said,

01:15:10

Hey, Emmett tweeted to me.

01:15:12

No. No. Somebody had tweeted this out. They go. Any advice on how to help someone experiencing anxiety, potentially panic attacks, relax, and ground themselves. I don't have experience with this.

01:15:21

Blah blah blah. And then Emmett randomly have reported this first. Sorry. Sorry. I I wanna get contacts. They retweeted my tweet.

01:15:27

No. No. No. This was a tweet I saw two years ago that your tweet reminded me Okay. Tell me. I saw him reply to this, and he goes, this may sound weird, but the mammalian diving reflex is triggered by triggered by submerging your face in cold water cuts the panic attack loop can be very, very effective, but obviously hard to do in public. Have you ever heard of this? No. But I would love I would be into into it in there. So then he linked it and I, you know, so I went to it. So, like, here, you can, I'll give you the link. So am it have panic attacks? I think a lot of high functioning people get because, like, I think in order to be, like, high functioning and successful, oftentimes, you're motivated. You're, like,

01:16:06

you're you're neurotic. Right? You're motivated by some anxiety driven thing. And I imagine there's a huge correlation between the two. So I'm looking at that now. So, basically, my understanding, I I saw I look I remember reading this two years ago when you tweeted it, it reminded me of it. So,

01:16:20

I remember looking into it. And basically, there's, you just need it to change state. So there's a state that triggers the panic attack. And so if you wanna undo the if you wanna stop the panic attack, you need to change state. That's hard to change state when you're in that panic attack. And so the when you feel it coming on, this is the thing to do. You go into a very cold,

01:16:39

a very cold ice water. You have to get a really cold water and plunge your face

01:16:45

for ten to twenty seconds. And what that does is it automatically triggers your heart rate, to slow down, and your,

01:16:51

your blood gets sort of, like, centered around your core.

01:16:55

And that will short circuit the the panic attack loop. And so for you or anybody else who has this That's good. I don't know how you would try this, but but try it.

01:17:03

Well, it's not that bad. It looks like there's like an example of a guy in his kitchen with just a bowl of ice water. Like, I get him in the middle at night, sometimes I'll wake up, and I'm like, what's going on? Where am I? And I start flipping out.

01:17:15

And he shows his heartbeat, right, going from a hundred and three beats per minute to forty seven beats per minute after just twenty seconds with his face in the thing. So this guy gives so, okay. So, by the way, a hundred and three beats per minute just from a panic attack, that's pretty wild. That's a that's a high that's a high heart rate.

01:17:30

It's hard. Like, I can't make my heart rate go that high just sitting still.

01:17:35

Right. You know what I mean? Isn't, like, resting heart rate, like, seventy to ninety or something like that?

01:17:39

It it should be less than seventy. Yeah.

01:17:42

Okay. So so that was the first thing that came to mind. The second thing was

01:17:48

patients like me. So the thing you did where you were like, I have this thing.

01:17:52

And Like, people have kind of like an aversion to going to the doctor in general. Right? Some people don't go because of cost. Some people don't go because of convenience. Some people don't go because they don't like the doctor. Some people don't go because they just wanna feel they they are worried they're gonna get diagnosed with something, and they just they'd rather be a blissful ignorance.

01:18:08

And

01:18:09

patients like me has always been this thing that fascinated me. Are you familiar with patients like me? No. I'm looking it up.

01:18:15

It's this community.

01:18:17

It's where you find other people that have the same condition, medical condition that you So let's say you have some rare form of leukemia. You will find a group of other people who have the same form of leukemia, then you could go there, and, like, maybe in your real life, you can't find anybody who can empathize with you or share ideas or share suffering or share, you know,

01:18:35

in this, there's a bunch of other people going through the same thing as you, which is one of the most bonding experiences there is is going through suffering

01:18:43

that, going through a unique suffering that other people have gone through. And so I think these groups are probably incredibly

01:18:49

valuable to the person and also sticky as a product. Now they've raised a hundred and fifty million dollars, which tells me that This is a real, like, business opportunity,

01:18:59

but Ira patience like me has been around for a long time. I bet that there's an opportunity to, like, reboot the sort of, like, patience like me, idea, and just do it simpler, more mobile friendly. And I think you'd be doing a lot of good in the world plus be building a very valuable

01:19:14

app,

01:19:15

around community where and maybe you could start this with Facebook groups.

01:19:19

You know, there are lots of Facebook groups for people who have certain conditions.

01:19:23

And I think there's probably a way to bootstrap this, but I think this is a really valuable company to build both in terms of the value to society. How does this make money and value as else. I don't know how places like me makes money. I don't know if they, you know, have, like, sort of, like, you know, pharmaceutical company sponsors, certain things, or I don't know what they I don't know what they do as far as that goes. Maybe it's paid membership. I don't know. I'm I'm I'm assuming people would pay once they find some value in the community for, like, maybe premium education or

01:19:49

like, a member's lounge or something like that.

01:19:52

I'm not sure how they make money, but I do think that these are probably very, very valuable. And the thing you did where you just kinda go ask if you want other people who have had similar who have the similar Dude, the the the response is crazy. Right? I've got a hundred and DMs.

01:20:07

Exactly. Because if if you if you've experienced something, like, the way I felt the urge to share with you this solution,

01:20:13

like, this is what happens. Whether it's like, hey, my pet won't eat. But, you know, I have a multi poo and she's picky eater. I've tried everything.

01:20:20

Any help. And it's like, people will fucking come to the rescue on Facebook and be like, here is, like, a ten part guide I just created for you because I went through that too. And I found something that actually works. And so there's this very strong,

01:20:34

psychology around that. So I think that there's an opportunity to reboot patients like me. I would use Google AdWords because I think people go to Google when they have a problem. Yeah. This is interesting. How to stop panic attacks? And I would just use AdWords to to grow this thing and try to get, like, you know, each niche,

01:20:51

thing to have like, you know, tens of thousands of members inside. We'll call it, like, the crazy crew.

01:20:56

Crazy career dot co.

01:20:58

This is awesome. I've never seen this. I'm a I gotta research this. Maybe that's good. Yeah. I mean, you have I got so many line disease thing. Right? When you had your line disease problem, who saved you? You put it out there in public. I'm like, I got this fucking thing. And then then somebody was like, yo,

01:21:11

I got you. She's yeah. I got you. And then she gave you, like, the miracle cure, and then you're, like, fine now. Right? Like, you literally kinda got your life saved through doing something similar. Yeah. Yeah. The lady told the story, lady. Oh, I don't even know, bought me a twenty five thousand dollar treatment, and I,

01:21:26

she didn't even know who I was. It was it was wild. I'm at the resources.

01:21:30

Yeah. Alright. Well, good suggestion. I'm gonna research this. I'd never heard of this. I'd never heard of so many of these things, mental agility,

01:21:36

and, patients like me. What a crazy business. I have to research it.

01:21:40

Alright, I think that's the episode. We'll see if this is gonna be good. This is our longest episode ever, I think.

01:21:46

Yeah. This one went a while. Alright. We're out of here.

01:21:53

I feel like I could rule the world. I know I could be what I want to.