00:02
Alright, boys.
00:03
Here we go.
00:06
We're doing
00:07
double liquid death.
00:09
Crack open a tall one,
00:11
crack open a second tall one.
00:17
It is time for my favorite episode of the Year,
00:21
Bar None,
00:22
do we have a famous guest? No.
00:25
Is this ID is this episode full of insights questionable?
00:28
Is this the annual drunk ideas episode of the year Yes, it is. Sam, we're here.
00:43
Why are you so amped? What happened this morning? Because it's my favorite episode of the year, and I'm drinking double liquid d's.
00:50
Is that, is that literally just water? You've never had one? No. Is it just carbon it's carbonate water. That's not it. Right? This is like the Austin National Anthem is drinking this. It's like, I still wanna go to the hipster bar,
01:03
but I have to, you know, cold plunge and,
01:07
you know, put sunlight into my eyes in the morning so I I don't actually drink. That's a drug idea. This is a drug idea. Hundred percent. So we had that guy. We had the founder of liquid death on the pod years ago, like, right when we first started. And he and he was explaining,
01:21
like, is idea f. And we were like,
01:24
yeah, that's really dumb. Now the company I think they're getting ready to go public, aren't they? Exactly. It's the success story. It's it's like that, you know, that one couple on the bachelor that's still together after forty two seasons. It's the it is the one idea left standing of all the drug ideas. So for those who don't know, drunk ideas was this,
01:43
concept we had in a stroke of genius many years ago, which was there's a bunch of ideas we wanted to bring up on the podcast as, like, possible business ideas, but they're bad. And we know they're bad.
01:55
And how we had to bridge this gap? How do we still get this half baked idea off our chest knowing that it's not really a great idea.
02:02
Using the cover of alcohol, one of the time tested
02:05
methods of saying dumb shit is to say that you were drunk. And so even though neither Sam nor I drink, we call it drunk episodes. And it's basically where I show up
02:15
buzz slash tipsy high on my own supply, and
02:18
I pitched Sam. Usually, it was me pitching Sam really bad ideas at him reacting, but then I peer pressured Sam into to coming up with these. It was hard for you. Right? Well, what I was gonna tell you, I was like, I'm not exactly, like, a prepare to be funny type of person. I'm not exactly a funny type of person in the first place. But, like, you love, like, preparing this stuff. And your best one ever was actually called,
02:41
the very long distance girlfriend.
02:44
Yeah. Dude, lots of beggars.
02:46
I was looking through the old list just now, and I saw the, the secret camera roll where you don't want to put some pictures on your main camera roll in case anybody clicks it. So there's a calculator app that if you push in the the the right numbers in the calculator, it turns it to your photo with your secret camera roll back there.
03:02
How is this not built yet?
03:04
What what are the in what are the computer science departments that stand for waiting for that this is not built yet? I I don't really understand the the whole Alright. Everyone, a quick break to tell you about HubSpot and this one's easy because I'm gonna show you an example of how I'm doing this at my company. When I say I, I mean, not my team. I mean, I'm the one who actually made I've got this company called Hampton. You could check it out join hampton dot com. It's a community for founders. And one of the ways that we've grown is we've created these surveys, but we'll ask our members certain questions that a lot of people a lot of times people are afraid to ask. So things like what their net worth is, how their assets are allocated. All these, like, interesting questions And then we'll put it in a survey, and I went and made a landing page. So you can check it out at join hampton dot com slash wealth. You can actually see the landing page that I made And the hard part with this is with Hampton, we are appealing to a sort of a a higher end customer, sort of like like a Louis Vuitton or a Ferrari. So I needed the landing page to look a very particular way. Hubspot has templates. That's what we use. We just change the colors a little bit to match our brand. Very easy. They have this drag and drop version of their landing page builder, and it's super simple. I'm not technical, and I'm the one who actually made it. And once it's made, I then shared it on social media, and we had thousands of people see it and people who gave us their information, and I can then see over the next handful of weeks, this is how much revenue came in from this wealth survey that I did. This is where the revenue came from. So it came from Twitter. It came from LinkedIn. Whatever it came from, I can actually go and look at it. And I can say, oh, well, that worked. That didn't work. Do more of that. Do less of that. And if you're interested in making landing pages like this, I highly suggest it. Look, I'm actually doing it, but you could check it out. Go to the link in the description of YouTube and get started. Alright. Now back to MFM. Alright. So it's an it's a new year.
04:43
And you know, with the new year, everybody's trying to establish better habits. Yeah. So this idea is called
04:50
habit island. It's actually a remix of one of your old real ideas called hostage.
04:56
Hostage s f? That's the hostage s f. Which was Sam's,
05:00
weight loss guaranteed
05:02
business
05:03
idea where he just comes and he grabs you, puts you in the back of a of a white van. And it takes you away for thirty days. It deprives you of, a food so you guaranteed will lose weight.
05:14
Well, let me just say when I say I like this idea,
05:17
that's selling it short. I love that idea. And to the point where I have now taken your taken the baton and ran with it. Like, I'm the anchor of this four by one hundred relay. Are they saying water bowl? And he goes, not only can I do that, but you yes? I can do that.
05:32
Not only do I love it, but but yes. I love it. This is the only podcast hosted by millionaires that will quote Water Boy. And if you're into that combination of of
05:42
redneck
05:43
and green wallet. We got you. Alright. So habit island. What is it? I know so many people that wanna start
05:52
putting these good habits together. They they listen to Huberman. They listen to Peter Atilla.
05:57
They're they they subscribe to Brian Johnson. They're they're paying attention to Brian Johnson as nighttime They got, like, all kinds of health in their world. They're trying
06:05
to improve their habits. So habit island. What is it? It's a place that you go. Here's what we're gonna do. We're gonna buy an old school prison,
06:14
right, a defunct prison.
06:16
But we're gonna jazz it up a little bit. Alright? You're gonna check yourself in, and not only are you gonna check yourself in, you're gonna leave a hefty check at the door when you check-in because this is kind of like prehab. So it's you know, when you when you have a drug problem, you go to rehab to try to sort of help you recover and fix your habits, this is prehab.
06:32
This is before you have a drug problem, this is you were just normal person, but you wanted to level up. You wanted to level up all of your healthy habits.
06:41
Proactively.
06:42
And so you check-in,
06:44
and guess what?
06:46
You wanna establish a a habit of sleeping on time, sleeping early?
06:51
Lights out at nine thirty and no wifi,
06:53
prison wide. So, you know, on habit island, we just force you into all of the habits that you need. It's forty two days. It's a forty two day experience. They say twenty one days is enough to establish a new habit. Double it. Double that. And we're going forty two. And so we have certain period. We just force it. So, like, you know, you wanna wake up and you want a cold plunge. Guess what? Showers are only cold.
07:16
From certain hours of the day. Or there's just a plunge, and you're just gonna go single file line, hop in, hop out, get your plunge done. It's peer pressure. Everybody's doing it. You wanna eat shitty or do you you you wanna fix your your habit about eating shitty?
07:29
There's no shitty food. We're only serving super veggie here. And, we're on the Brian Johnson diet by default. There is no other food in this island. So like hostage's SF, You really have no choice. We're taking choice out of it, and we're just reprogramming you with bad ass habits.
07:45
You know, you wanna have some mindfulness. Again, we're killing the wifi at random intervals. And there's nothing else to do here. So you're gonna have to get a little mindful with it. What do you think of this idea? It's great. Have you ever been have you ever heard of, like, our friends, Jack does I've had a few other friends do them. They go to silent retreats. Have you ever heard of these? So, basically, our friend Jack goes to one he goes to one in Bali, but I've got other friends that go to one outside of Austin. And they're silent retreats for five days. Not only are you not supposed to talk, they actually only feed you light food. So bananas,
08:14
and, like, fruits and very light food, and you can't even make eye contact with people. Right. And I've got friends that go and do the and and and some of them, you're not even supposed to read no phones, obviously, but you don't definitely want you reading. And they come back from these things, and they they act like they're transformed. Have you heard of people going to these Well, yeah, they say they're transformed, but they don't ever say it for the better or not. And I I always question that.
08:37
Yeah. It's like that phrase. Whatever does it kill you makes you weaker.
08:42
Is that that phrase?
08:45
Well, those are also upsell on Habitid Island. So if you wanna go sensory deprivation for five days,
08:51
just for a small extra fee, we have a room, the way we'll just put you in, and you can come out in five days and see how it goes.
08:56
I like the silent meditation idea. We'll just gag people so they can't talk for for, you know, a couple hours.
09:02
We are going to just
09:04
it's a a la carte menu. Actually, you could just sort of choose
09:07
how transforms you wanna be. And then again, it's baked in, and you have handlers that are handling everything.
09:14
I say this, it just, but like every great drunk idea, there's a sliver
09:19
of a phenomenal idea in this idea.
09:21
Am I right or am I right? Yeah. No. I'm into it. It's I mean, you're just you're this isn't breathtaking. You're just talking about growing up fat camp, and I'm on board with that. I would love that stuff.
09:30
Exactly. See, you have you have a little gift to to sort of reframe that. I like that. That was nice. Yes. Alright. Let me tell you about something really quick. Have you paid attention to some of these fake AI influencers?
09:43
I have.
09:44
Some of them are really fascinating.
09:46
So there's this one called, what's her name? It it's Karen. Karen Majorie. I think we actually talked about it a while ago.
09:53
And so, basically, it was this is not particularly a totally fake AI person. It was a real person. She's a real person, and she made sexy,
10:01
like,
10:02
pictures, whatever. That was, like, girl shtick.
10:05
Then she took two thousand hours of her video content and teamed up with someone and they made a fake AI version of her. Who you could talk to and she'll send personal videos to you, whatever.
10:16
It's kinda killing it. In week one, I believe she did seventy two thousand dollars in revenue in I think she's using fan view, which is like a only fan style subscription platform.
10:26
Well, anyway,
10:27
it's worked well, but you know, she appeals to men, whatever.
10:32
It's like that normal, like, hot girl you pay to see her, like, do sexy stuff, whatever. But you know who makes more money doing the same stuff, but just, doing a different way
10:42
is the Andrew Tates of the world. And so
10:46
Of course, it's it's just some nerdy guys coming up with this stuff teaming up with, like, smart women doing these things. We need a fake tape.
10:53
And I've noticed that, like, there's been these guys on Twitter that are fake guys. So there's one named Derek Guy. Have you seen Derek Guy? His, Twitter handle is die work wear, and he gives fashion advice. Oh, he's not fake. He has a real, right? He's a real guy, but we don't know who he is. Like, you can't find a picture of him.
11:10
I'm like, you don't know too much about what he's done. You know that he's a real guy and he gives great advice. And then there's,
11:16
Wall Street playboys, And by the way, I subscribe. I paid money for a dye workwear, like newsletter. And then there's Wall Street Play Boys, which I also paid for. It's anonymous guys talking about Wall Street, which I'm not even a part of, but I find it so fascinating because of the anonymous angle. What I think we should do, or not we, a person, instead of these like, attractive women doing the fake AI things. We need a fake a fake tape. Fake tape. Okay. Okay.
11:41
Because what's the biggest downside of becoming Andrew Tate or becoming Dan Blazarian? You have to be them. You actually have to be them. Like, I don't wanna go to jail at Romania. Don't wanna get canceled and say all this or I don't wanna have to say this stupid hateful shit in order to, like, get famous. I don't wanna actually wanna do any of that. But, like, I like the idea of having a really big audience. I like the idea of selling hustlers university. I don't wanna live that life. I don't wanna trap myself in that box. So I've been following this one that you have on here, Emily Pelegrini, which sounds like a bottled sparkling water, but it is actually as you wrote here, a twenty three year old fun loving girly from LA.
12:18
Did you recommend that? That's amazing.
12:21
And basically what this person is doing. So,
12:24
She's this fake influencer. She's she's a AI. She's a AI generated girl, but she looks real.
12:30
But she's kinda, like, too good to be real. In fact, they intentionally made her. They actually asked AI to generate, like, the average man's dream girl. And so, you know, there's, like, guy hot and girl hot. Like, girls think a certain girl look is hot, and guys think a certain this is guy hot. It's like Kate Upton versus Kate Moss. Yeah. Yeah. Well said. And so you go, she's got, like, two hundred thousand Instagram followers, and that's in, like, a year.
12:54
And basically what they do is there's a real person behind it who films the video, but then they deep fake it to switch the body in the face of this AI girl. And there's, like, they showed the Instagram DMs, and there's, like, celebrities,
13:08
politicians, athletes sliding into her DMs. Like,
13:11
and they I don't know if they don't know if she was not real or they just don't care. I'm not sure. But when I saw this, I was like, oh, okay.
13:20
You know, we thought AI was gonna take the, like, jobs of, like, you know, blue collar workers and stuff like that. Because I saw all those Boston Dynamics robots that, like, your robot dogs that can lift boxes and stuff.
13:30
Actually, AI is coming for, like, the Instagram box. And, like, that's who's going first.
13:35
Is is, like, only fans and Instagram models.
13:39
But I like your twist here, which is everybody's doing hot girls.
13:42
Nobody's doing ultramasculine
13:44
guys. Right? Like, just train
13:47
a GPT GPT five.
13:50
I know you're in the middle of a training run. Just pause.
13:53
You need to watch these videos of entertaining. I watch fight club.
13:57
White club and that guy who chop wood on TikTok and is hot. And, like, you need to, like, train the most powerful a AI.
14:05
I think, like, ten thousand GPUs pointed at that. And it's gonna come out with just this absolute savage gentleman, fifty shades of gray motherfucker
14:15
who is gonna just take over social media, and get tons of subscribers.
14:19
Yeah. We need a fake tate, a fake Hermozy, whatever it is, someone who says what they have to say, but makes it so I don't actually have to live that life. So, you know, I could talk to talk, but I don't have to walk the walk. And when they get canceled because, like, what they did was they were like, oh, this Emily Pellelegrini, she's brunette. Guess what?
14:36
She got a sister fiona blonde if you're into that. Right? You just copy paste. You copy paste all the different variants of what people's dream personality and body and face are.
14:45
And, you create all the variants yourself. You you, one of the guys who, one of the,
14:50
one of the people who is behind
14:52
one of these things. They're an agency, and they had a higher influencers. And they were like, this is a pain in the ass. These influencers suck. Right. And so they just made their own. That's kinda they, like, pivoted their agency, like, start making these, and that's, like, the whole thing. This is the next social network movie. Right? Like, you know, the social network movie starts with, like, Zuckerberg getting rejected from the, like, the one of the houses or the frats at Harvard.
15:13
And he, like, you know, as his revenge is, like, I will create the social network. That everybody on Earth will use instead, and that's what's gonna happen here. It's like, I'm so sick of these influencers.
15:24
Wouldn't it be a shame if I replaced all of them and controlled all of them. Right? Like, wouldn't it be a shame if they just did everything I ever wanted, well, you know, at my whim, and that's happen here. And the reason this is interesting is, like, I because I know based off my behavior,
15:37
I am buying advice or buying content
15:40
from these anonymous people. Not buying porn from these people. Yeah. Like
15:46
Like,
15:48
that's almost I mean, maybe in the future one day, but these anonymous
15:53
I'll never say never. I'm not dogmatic. You know, I'll open minded.
15:58
But, like, I just think that these anonymous Twitter handles are actually really cool. You know, the car dealership guy? Have you seen what he does? Yes. I've seen him. I bought a car from him. Yeah. It's crazy. You bought a car from him. He's got two. I'm never gonna pay five dollars a month. I bought, like, a seventy dollar car from this year. You literally bought, a fancy SUV for him. And you don't even know who he is. I don't I don't know if you know who he is or not. I don't know who he is. And I ask him for advice. He's got six hundred thousand followers now, and he does his car. I know.
16:24
And I wish I didn't know. Life was better when I didn't know. Sometimes it's better to not know. Alright. Let me do the next one. What do you got? I'm gonna hit you with
16:34
three names of ideas that I want you to pick.
16:38
Frivolous lawsuit company.
16:42
User will lose it Jim or better than Google?
16:46
I wanna hear,
16:48
the frivolous lawsuit and then better than Google. Alright. Fayetteville's lawsuit. So I don't know if you know this, but, like,
16:55
my e commerce business got sued recently. And I didn't come to you and I didn't cry on your shoulder, but it didn't It didn't feel good. Can you say, like, a ballpark reason? It's the same reason every e commerce business that gets to any scale gets sued every single one, ADA compliance.
17:09
You know how outside of buildings, you have to have, like, the ramp for, like, anybody in a wheelchair to be able to get into your building. But how's that pertain to a website?
17:17
Web sites have the same thing, dog, They have a accessibility
17:21
requirement
17:22
by law, which means it needs to be, like, let's say, so let's say you can't see color. It needs to allow for, like, the gray gray scale shit. Or let's say you're blind, it needs to be able to be used by screen readers. So, basically, the text to speech needs to be able to navigate, like, if you move her mouse, it'll say hovering over menu, click menu. Got it. Okay. Under the menu, you have this, this, this, this, this, And so there's all these little rules around this. And it's, like, a total conversion killer if you do it. Right? Cause, like, first you have to put this ugly badge on your site, that, like, takes the place of where you would put your upsell or, like, your pop up that's, like, hey, check out now or give us your email address. Instead, it's, like, ADA compliant.
18:00
And then you have to do all this work that's, like, not gonna drive sales,
18:05
in order to maintain compliance. Did you have to pay a lot of money? Well, we're still negotiating, but, like, on average, these will settle between ten and twenty grand. Okay. Got it. There is just a law firm out there that all they do is they file the suit. They use the same
18:18
six plaintiff names.
18:19
It's like, I'll just make up a name, like, you know,
18:23
Rebecca Jones. I was like, oh, wow. Rebecca Jones has sued
18:27
three thousand companies this year. And, why is that? Because there's a law firm whose whole business
18:33
is and it's like a major law firm, but there's, like, a major law firm in New York who's whole businesses, they just file these cases. Nonstop, every single day for every site that they could find,
18:42
that does this. They've automated the frivolous lawsuits. In the e commerce space. And you talk to any e commerce owner who's, like, you know, been around for a couple of years or has, you know, does over ten million in revenue, and they'll all tell you the same thing. Yep. We got hit with it, pain in the ass. Can't fight it. Just settle ten, fifteen thousand bucks.
18:58
And,
18:59
install this app, this app cost a thousand dollars a month that keeps you compliance. It's a whole racket.
19:05
And,
19:06
you know, it'd be one thing if this was actually, like, you know, legitimate complaint, but these are not, like, from people who actually have, you know, any actual issue with the websites. It's just, like,
19:14
lawsuit, you know, this frivolous lawsuit thing.
19:17
Alright.
19:19
How do I make my pain into my pleasure? What if we did this to the AI companies? Cause there's an infinite number of AI companies right now, all with a huge amount of funding,
19:29
and
19:30
there's a huge gray area around what's legal and not legal when it comes to AI. So for example, Open AI would buy
19:39
New York Times for plagiarizing.
19:42
You know, if you go to
19:44
open AI, if you go to chat GPU and you say, Hey,
19:48
draw or, like, make make me a picture of two brothers who are plumbers,
19:53
that like to eat pizza.
19:55
Guess what? It's gonna show you Mario and Luigi. It's gonna generate that art. That's not their IP. They can't just create art of Mario and Luigi, but they do because that's what they were trained on. I am stunned that somebody's not just suing every AI company and being like, cool. I'll settle for twenty k. Go ahead. Or fifty k settlement, but otherwise, you're just gonna be wrapped up hurt your future fundraising. It's gonna be an issue for you. It's because more people are gonna come attack you if if I make this loud.
20:19
I think there's a lot of money to be made if you
20:22
hate your life and our good asshole and wanna do that. That's when we go angry drunk. That's like an angry drunk. I think. It's like, oh, that friend He is struggling that he does things that none of us can defend.
20:32
And if you talk to any lawyer who's like, hey, can you help me with this? They're like, let me guess. It's blah blah blah and blah blah blah. And you're like, yeah. How'd you know? They're like, because they're the only ones doing this
20:44
because they file ten ten thousand of these a year. And they own another law firm that helps defend the, e found companies. Exactly.
20:52
Let me let you bake, man. What else do you keep going? The the second one, the better than Google. Alright. Better than Google. So
20:58
I'm talking to my wife, and, I don't know. Do you know about this mug, the Stanley mug?
21:03
You don't hear this? It's it's insane. I think they grew from seventy million in sales to seven hundred million or around that in twenty four months. That is correct. In in the, not twenty four months. In twenty nineteen, they were seventy million, and then twenty twenty three, twenty twenty two, twenty twenty three, they're at seven hundred fifties, like, three years. That's in That's insane. Do you know the back story of this, by the way? It's pretty fascinating.
21:22
No. I I know that it it's an old I mean, like, I'm from Missouri. In in Missouri, it's, like, Carhart and Stanley. So it's like Carhart is what construction workers would buy, and that's what I would my I remember for Christmas, we would go to the hardware store and get a new coat from Carhart. And then in and the Stanley mugs used to be thermoses that you'd put coffee or, like, soup in for lunch or for construction workers at Yeah. Mailed it. Exactly. It's a hundred year old brand that was, like, construction workers would use it to keep their coffee hot all day while they're on on-site.
21:50
And then
21:51
a couple years ago,
21:53
this mommy blog out of Utah
21:55
was like, we love these. We love these bugs. And they were like, we love this drink. And then they they gifted it to some influencers. They were like, hey. On behalf of us, like, they're called the buy guide. On behalf of the on behalf of the buy guide, they gave it up And somebody at Stanley noticed it, and they reached out. They're like, hey, thanks for doing that. Hey, you know, do you think your audience would like this? You guys seem to be big fans of this jumbo water bottle. And they were like, Yeah. We are. They're like, how about we do this? How about we give you guys five thousand of these cups to try to sell through your site?
22:24
Okay. It's a big scramble. They get warehouse space. They post it. And in, like, five minutes or something like that, it sells out. And then they do it again, and it sells out again. And then Stanley was like, whoa. There's this, like, cool mom market that we're not really touching. And the moms were like, yeah. This is great because everybody wants to be hydrated. We're all, like, chronically dehydrated.
22:45
This, you know, this drink is cool. It's whether I have iced coffee or hot coffee. It's like this mug is great.
22:51
But the color suck. And, like, what do you mean? These are classics?
22:54
You know, who doesn't want, like, dark moss green,
22:58
and, like, you know, construction
23:00
red, and they were like, no, no, no, you need pastel pink. And so they created some new colors, and then it fucking took off, and it became the thing. And then all these crazy moments happened. I don't know if you saw that one where it,
23:11
a car
23:12
caught fire and burned. Did you see this video? What? And the Stanley mug survived? There's a Stanley mug in the cup holder, and it's untouched. The whole car is like scorched Like, the whole car is black and just, like, destroyed.
23:22
And she's, like, she picks up the Stanley mug. The the straw is a little belted, but the cup is still good. And then she shakes it and the ice is still inside. It's like, this kept my drink cold even through a fire, and then the guy the Stanley was like,
23:35
Holy shit. This is amazing, and they were like, get this woman on a plane out here. They bought her a car, and they gave her, like, a bunch of Stanley, and, like, it went super super viral. All these mugs have this. Do you remember the nalgene bottle? The we're gonna go way back in the drink drinkware history. Nalgene bottle. What what was the whole thing with the algae bottle? You could run over it a car, and it wouldn't break. Do you remember that was, like, their I didn't even know that. No. That's the reason though. Which, by the way, like, we tested it. It definitely broke. But that was, like, the things. Like, these things are so strong. They're indestructible. You could run over it with card. It won't break. Right. Because that's the problem I'm having with my water bottle.
24:09
Well, yeah, or being in a fire in your eyes. Keep spreading over it. Oh, yeah.
24:15
Yeah. You know what Stanley would just, like, They're like, okay. Your marketing plan, Austin.
24:19
Alright. So
24:21
back to my, better than Google idea. Alright. So my wife is in these groups, these Facebook groups that are always tipping her off on these things. And I'm like, what is this group? And she shows it to me. And I go, why is this called better than Google?
24:32
And she's like, oh, I don't know. It's just like I'm like, what? And she's like, yeah. There's like this influencer. She has this group for her, like, kind of fans or whatever. But they call it better than Google. And I was like, because she's like, because if you ask a question here, you're gonna get a better answer than Google. Like, you're gonna get ten thousand moms who have actually
24:49
tried things,
24:50
care, are not sponsored and are gonna, like, answer your question. And I was like, that is such a good name.
24:56
A finger to the lips of my wife, and I go,
24:59
this is a drunk idea. I need to go write this down. Because
25:02
better than Google, what an what an amazing premise, and
25:05
So true, dude. Do you remember
25:08
back in the day, this app called Jelly that came out?
25:13
No. What was So the creator of Twitter was, like, my next act is this company called Jelly. And he came out with this app, and this app was, like, it's kinda like Cora, but it was, like, you know, Cora is
25:25
Old, it's like desktop based, and Quora is,
25:30
just full of Indian people. Like, This is a completely full of Indians. Like, I think half the daily users are, like, in India, India or something crazy.
25:37
So jelly came out, was, like, gonna be the cool version of it. It was you asked a question on your phone, And it'll ping your friends, like any of your contacts,
25:44
as well as one degree removed. So it's only friends and friends of friends.
25:49
And
25:49
Jelly for, like, seven days was the greatest app of all time. It was, like, somebody would ask a question about, like, you know, what microphone is best for podcasts? And you would get, like, Tim Ferris to reply and then, you know, because he's a friend of a friend of somebody.
26:03
And the problem was it was just a bunch of tech guys who don't actually have
26:08
that many, you know, sort of day to day life questions, like, you know, in the same way that
26:13
you know,
26:14
I call my mom, you know, once a week to say hi and, you know, just chat, be a good son. Whereas my sister will call my mom ten times a day asking her for her opinion about, like, which,
26:24
you know, which trinkets she should get from Ross. Like, you know, she just has to, like, get an opinion on everything. And so
26:30
I think women is the right market for a product like this. People who want an opinion on everything and wanna discuss and wanna get answers and want and want high trust recommendations.
26:40
I think this idea of a vertical Google,
26:43
where it's moms asking questions to other moms.
26:48
Dare I say
26:50
trillion dollar idea? I don't know. But that's that's what I'm thinking. What do you think? Better than Google?
26:56
Is somebody's best branding. Well, you you had that is the best thing I have heard in so long.
27:02
There there was another phrase that we had said recently that I was like, that's beautiful phrase. This is better than Google. That is such a funny that is like If duck duck go can get, like, a hundred million users
27:15
for guys who are, like, I don't want Google to have my cookies. Like,
27:19
then better than Google can Alright. Any doubters out there to PTG,
27:23
just go to duck, duck, and tell me that this shit wouldn't work.
27:27
Do your, duck, duck, go use your voice again.
27:32
Privacy is everything. It's fine.
27:36
I don't know why they're like Gargoyle also.
27:38
I don't want we'll go to have my cookies.
27:43
You like Kevin from the office. You know my location.
27:45
Like, yeah. Damn. You're at home, bitch. Always.
27:49
I know your location.
27:54
Better that Google is brilliant, man. This is awesome. I love better than Google. This group bully has, seventy thousand people. I just requested to join. Am I gonna be the only guy in Yeah. We're early, dude.
28:04
You gotta do what our friend did. Our friend just changed his profile, gender on Facebook to a female. By the way, it had twenty three hundred posts last month. Sorry. Go ahead.
28:14
Crazy engagement. Right? Yes. Yes. I'm on to something. So,
28:18
so my friend switches, her friend switched their gender to female on Facebook because they were like,
28:23
yeah. You need to see the ads that are being served to women. Like, if you wanna be good at business, like, you this is a nonstarter. You're trying to use Facebook and Instagram as a dude. But you're not even it's like you're on the outside of the club with your ear against the wall trying to hear the music. It's like might as well just come in.
28:39
You only get, like, flannel shirt ads. That's literally all I get. It just ads for flannel shirts on sale. It's a flannel shirt. And you scroll, it's like, you sure?
28:48
Fail. Yeah.
28:51
We got another color if that's the problem.
28:53
It's just
28:55
one long conversation from the my whole company to you. Yeah. It's like we have both colors red and black. Oh, cool. We have both.
29:08
This this is awesome. I love better than Google. Do you got any other ones?
29:12
So
29:13
we need to create Seanbox
29:16
or sandbox or MFM box. Manbox? No. Not Manbox. It's gonna be a main deck for someone.
29:22
So it's not a thing anymore, but my friend Neville did this thing years ago.
29:26
And I bought one before I was even friends with him. Where all he records this video of him and, like, you even see the recording where he's like, alright, is camera on? Camera's on? Alright. Good. Hey, everyone. And he starts talking.
29:37
And he creates this mystery box where it has three letters written in there,
29:43
about, like, different copywriting techniques that you can use, as well as, like, a letter from him on something he learned that month. And he goes, I'm only gonna sell, I think, a thousand of these, and I'm gonna charge a hundred dollars because I gotta, like, actually make all of these boxes, and it's a ton of work,
29:58
and he sold out right away.
30:00
And he has all these photos of people consuming the box because it felt awesome. And he would get these, like, he would just use USPS
30:07
packaging.
30:08
It's, like, felt like it literally came just from him. Right. And I've re and I've heard about Agora. Agora's that big newsletter subscription that we've talked about that does, like, a billion dollars in sales And we call them a newsletter subscription, but they actually make a shit ton of money from literally
30:22
a physical newsletter.
30:24
And newsletters are all the rage right now. I think we should go the opposite route and literally create
30:30
something on printed white paper,
30:32
a physical newsletter, I think you could charge a hundred to two hundred dollars a month for it where you actually type something out and then you could put, like, a book or some or something interesting that you've consumed that month And I think you could charge a lot of money for this great Sean box. Did that guy DM you about this idea yesterday? Because some guy literally yesterday was like, you need a Sean box I've done this for other people. Here's what it could be. And I was like, what? I don't really understand this. Send me an idea, and he goes, I'll send you a Google doc tomorrow.
31:00
So this is
31:01
a coincidence, as they say. I think this is a cool idea.
31:05
Your price sounded a little bit high, but maybe not. Right? Maybe if you put enough value in the box. Right? Because, like, the problem is you just kept saying, you literally type words on the paper. And I'm like, okay. Yeah. That's that's like saying, And then you stand on the stage and the words come out of your mouth. It's like, alright?
31:21
So what's in the box? So what's in the box? You gotta say it like that. If you're gonna say that phrase, let's run the movies.
31:28
So what Neville would do is he had three envelopes. One had a swipe file where he would print out the best ads sales pages that he saw that month, and he would explain why he liked them. I believe the second thing was, like, a lesson that he learned. And the third thing, he said, he was, this is a mystery. I'm not actually gonna tell you what it is. And so he wouldn't tell people what the third thing was. And I don't so I don't I don't I don't actually know why he would norm normally sense. But he would do these things, and he would take pictures of him, like, actually putting the labels on the box. And so he felt like it was coming straight from him. And people love them. It was so funny to get these. And he would, like, sometimes he would handwrite stuff and just literally, like, copy it, like, a fax machine or it looked like it felt like a fax machine copy. It felt totally analog and old school. And the whole point of this is instead of the inbox, email inbox,
32:14
let's just do the exact the mailbox. And we and we can take it once further, you can't even buy it online. You have to send a check to Sean's house.
32:24
You have to print off a coupon
32:26
You've gotta write in your name. Yeah. Let me know that one. No. We're gonna take it we're gonna take it a step further, dude. Ridiculous stuff gets noticed. That
32:34
drink that you just didn't need. And now
32:37
tomorrow is is messed up. Alright. Yeah, you took it one drink too far, but
32:42
That's a good drunk idea. I kinda like this idea. A printed out newsletter box.
32:48
It comes to your mailbox instead of your inbox I like the idea. And this is cool. I didn't I didn't know about this. I remember back in the day there was a service that did this. So they partnered with Tim Farris. They ended up dying. But it was a quarterly subscription box. I think it was called Because they tried to make it yeah. They tried to make it too, like, like, like, here's what I yeah. And here's what I, like, I remember when I started that's what I wanted to do. I was like, we gotta seem big. Let's say we all the time. And I'm like, no, f that. Like, now that I know that, like, mom and pop is better than big, you know, big corporate company vibe.
33:16
Keep it keep it lame or not lame. Keep it kinda like a like a thrown together. That's the way to do it. Right. I wanna see a USPS box I wanna see some of the tape all messed up when you, like, tape everything in there. That's the way to do it.
33:29
So I got an idea for you.
33:31
I'm drinking this liquid death, and like you said, this is probably the best,
33:37
a best case scenario of a drunk idea, which is like
33:41
It's just sparkling water, but it looks like a beer. Right? That's what this is. It's sparkling water, but in a beer can.
33:47
And,
33:49
So then if you're at the bar, and you just wanna drink water, but you don't wanna look like a wuss, you get liquid death. Right? And then it's like, I don't know, man, but it actually worked out. They, Shane Shane Gilles on, some podcast. He was like, what's liquid death? And someone explained to him? He's like, where do they make it Flint, Michigan? Like, what? Like, is it that kills you?
34:07
He's like, is that the is that the water of Flint?
34:10
That's good.
34:12
So I I in that same vein,
34:15
less remix. Right? What is it? Great ideas? Great artists steal ideas and copy them or something like that? That's the that's the phrase. We're gonna do that. So
34:23
Not about you, but ever since I gave up drinking, I really don't miss it. Don't miss much about it. Did you did did you actually give up drinking? Or is it you're like, oh, I've been drinking four months. Let's just keep going. It's the latter, but that ain't as cool as, like, you know, saying I gave up drinking. And someone asks why, and you're like, oh, you don't wanna know.
34:40
I have a dark side.
34:42
So so the,
34:44
the idea here is
34:46
the one thing I do miss
34:48
The one part that's really fun about drinking that you can't really replicate not drinking
34:53
is taking shots or just having that celebratory
34:56
moment with a group of people where everybody get let's do shots.
35:00
We're doing shots. No. I don't wanna do the shots. We're doing it. We gotta do it. Give Ten shots. Let's do it. Every get your shot. Boom. You take it. You're like, oh, god. That was rough. Give me the lime. Right? That whole thing?
35:12
I miss that. I like that. When when when have you done that?
35:16
My whole life when I've done that. I was always the the let's do shots guy. Right? Like, I was the try hard guy at the bar. I was always trying to do shots. Yeah. But when at what era of that was, like, probably fifteen years ago that you were doing that. Yeah. But I miss it. I still miss it to this day. That's because this idea is. Mhmm. So
35:31
Shots are one of the great bonding mechanisms that humans have ever come up with, up there with, you know, fire and hugs.
35:38
And I feel like we've us
35:41
healthy,
35:42
sober
35:43
jives with two packs, we're we're missing that part of that ritual of bonding. And so Here's what we're doing. Just like liquid death put water in beer cans,
35:53
we're gonna make healthy shots that go in bars. So here's what it is.
35:58
It's a shot you take.
36:00
That's just, like, fucking turmeric
36:03
ginger.
36:04
Like, all the shit that gives you the same, like, face puckered up feeling
36:07
of like a vodka shot or like a tequila shot,
36:11
but it's just gonna be good for your your gut.
36:14
It's
36:15
it's actually just a gut shot. And, oh, we're doing gut shots. Yeah. Got shots. Got shots. And people are just gonna go
36:23
nuts for it. That's the that's the last part of that didn't tell you. People are gonna go
36:28
crazy about it. Have you ever had some so someone sent me some nonalcoholic
36:32
gin, and it was I drank I tried it and everything, and it was
36:37
the worst.
36:38
It was horrible. And then our friend, Justin Mayer, amazing
36:42
entrepreneur,
36:43
He's got this new order or this new non alcoholic wine called Shirley,
36:47
as in, like,
36:49
Shirley, this is a dumb idea.
36:51
No, I'm joking, Justin. It's alright. But, like, I've had some of these, like, non alcoholic beverages.
36:57
I think it's so stupid other than non alcoholic beer. Have you have you tasted some of these? It's not alcoholic
37:03
here. So you just did life as one gin.
37:06
Is is that what you just said? Because here's the difference is
37:10
beer
37:11
I drink a lot of non alcoholic beer because I find it, like,
37:15
it tastes great to me. Like, I actually thoroughly enjoy that taste and it and it feels good. And there is like a placebo buzz, to be honest, that you can ask me a question. When you were drinking, were you drinking a lot of gin regularly? Was that your go to drink did you enjoy gin?
37:27
No. It was That's more light. Didn't like normal gin. Not gonna like fake gin. Were you drinking a bunch of white wine back when you were drinking? Heavily had good times? No.
37:37
Exactly. So the reason you like the nonalcoholic beer is it reminds you of the good times and these other things like this. Drink
37:43
that shit though. No. Does anyone actually like whiskey? Like, people say they do. And I'm like, I don't believe you. I think you're lying. That's what I'm saying. They drink whiskey because they have this sort of, like, status thing, plus they like getting drunk.
37:58
Shots,
37:59
you just like the bonding moment of taking shots together, and the almost right of passage of taking a nasty rough shot together.
38:07
This is a good idea. I'm telling you I know a good idea when I see one. This is a good idea.
38:13
Your idea is stupid. This is not a good idea. You're just telling me to bring, like, a juice bar into a normal bar.
38:22
Alright. That sounds like a good idea.
38:24
Yeah. It's quite proven.
38:27
Do you want more? Do you want me to keep going? You you do you do one more. Alright. Wait. Let me pick. Just stand back and let let the man cook. I think it's really what what needs to happen here. I set I set up and let you bake. That's how that was my attempt at trying to be cool. It was cooked. I'm
38:43
so fucking lame.
38:45
Yeah. Right. What's still Chum what's still boiling today on the pot? Yeah.
38:50
Let them fry. Let them fry.
38:52
Do, divorce Island.
38:54
Oh, divorce Island. Easy idea. Again, question, not even maybe a drunk idea. Maybe a good good solid idea.
39:01
A lot of people get in divorce. We all know that. Path marriage is ending a divorce.
39:04
Hard to get back on the horse. If you ever talk to a divorced person, it's hard to get yourself back out there.
39:10
Getting in the dating scene. You got baggage. You don't wanna start back. It's, you know, you're going back to level one of relationships after you've been in this, like, you know, deep deep relationship.
39:18
We need divorce, highlight. We need a place that you go. It's sandals.
39:22
It's a sandals resort for people who just got divorced.
39:25
It runs quarterly. So every season, there's a spring divorce Island. There's summer, fall, and winter class. It's like Y Combinator, but just for people who recently got and you apply to get in,
39:35
and then you go, and you're gonna be with a bunch of other people who also recently got divorced. Even ratio, guys to girls. Actually, maybe it's,
39:42
Maybe it's actually a little screw. Maybe we'll go sixty forty, to make it a little bit better. And,
39:47
it's just a place to just the slogan is get back on the horse. And we actually offer horseback riding on divorce. It also has one of our first aid options. And it's just a place where you know
39:58
everybody here is in the same boat. This is a safe space.
40:01
Everybody here has the same intentions. Everybody here would love to find love again.
40:06
But everybody here is also and there's no stigma because, hey, we're all on equal footing. We're all recently divorced.
40:12
Yeah. So, a few a few episodes ago, you were suggesting how you should buy a school campus,
40:20
and turn it into a college or redo it. Then you said you wanted to create habit island. And for some reason, you went with prison, you said you're gonna buy a prison. Just good value. Yeah.
40:31
That's straight up how you play. Okay? Yeah. Now you're talking about
40:40
in Ireland.
40:41
I think you need to start acquiring land, my friend. It sounds like, you need you need your own little Disneyland
40:47
farms doesn't have quite the same luxury. But there's gotta be just some shitty resort that's struggling. And it's like, look,
40:57
You don't have the best beaches.
40:59
The weather can be a little a little temperamental here.
41:03
We we really need to refurbish this thing, but we just don't have the capital. You know what?
41:07
You're never gonna win the the the the luxury resort vacation game, but you can become number one in divorce getaways.
41:15
If we just reposition the product, and that's what I think we should do here.
41:21
Cool.
41:22
Can I give you,
41:24
just a quick one for the red?
41:26
What do you got? Actually,
41:29
I got two for you. I got two for the red. Yellow, nothing coffee. It's a coffee shop where, you know, instead of at the end where it's like, do you wanna tip twenty percent, thirty percent, whatever? It just says double or nothing?
41:40
And it's basically you flip a coin, and it's either gonna be a free coffee, or you're gonna pay double for it. And the double goes to the baristas. Why is this a great idea? Have you ever heard the phrase?
41:51
Asymmetric upside because that's what I'm offering you here. The coffee really only costs a a coffee shop, like, forty cents or something. But they have and let's say the price the coffee was four bucks.
42:02
If they can get eight bucks out of every,
42:05
you know, every every other customer here on this coin flip, that's a lot of extra dollars coming through the till.
42:11
And worst case scenario, you're just giving up a free copy. It's only cost you forty cents in the downside. And so I think that there's
42:17
It's a good bet. I think it's gonna be like a slot machine. We're gonna slightly skew it. So it's double or nothing, but I didn't say it's fifty fifty.
42:23
It's actually gonna be more like a seventy, thirty chance of you paying double. Maybe maybe that's a little too, Chris. Whatever the legal limits are for slots, we're gonna go all the way to that. And it's a place for people who like caffeine, but also like to take their chances. The the the tipping thing at those places is crazy. The the place that I go to, the default that it starts at, the low end is thirty percent.
42:46
If I owned one of these places, I'm just gonna fuck with people and make the default three hundred percent. And then the second one is four hundred percent, and the third one is five hundred percent. I saw one the other day. These guys are getting out of hand. I saw the screen, and it said, do you wanna put fifteen, twenty, twenty five percent. And then it just had the amount of student loans that that person at the cashier owed. No. What was I? Is that true? I think that's
43:15
junk ideas.
43:17
That's a wrap.
43:19
It's gonna be a little while till we come up with some new ones and we have another one of these. But if you like drug ideas,
43:24
you gotta go to our YouTube. You gotta comment
43:27
because Sam never wants to do these, and I'm always the one being like, people love it. In reality, I have no idea if people love it. I love it. And I assume that people love it. So I need you to either tweet at us our Twitter handles are in the description or go to YouTube and just do us a favor, say, more of this, more drunk ideas. Gotta bring it back because, otherwise, there's no way Sam's gonna let me do this again.
43:48
Alright. That's the pot.
00:00 44:11