00:00

There's, like, dudes in prison for, like, two decades for selling, like, a little bit of weed. And and she's just walking out of here with two she she basically took maternity leave from prison. Like great. What's happening? I don't understand.

There's, like, dudes in prison for, like, two decades for selling, like, a little bit of weed. And and she's just walking out of here with two she she basically took maternity leave from prison. Like great. What's happening? I don't understand.

00:21

Alright. What up? We're here.

Alright. What up? We're here.

00:24

Sam, incredible shirt,

Sam, incredible shirt,

00:26

I mean, enough said.

I mean, enough said.

00:32

Just one man to another?

Just one man to another?

00:34

I'd like to issue a quick compliment and I'd like to move on.

I'd like to issue a quick compliment and I'd like to move on.

00:39

Someone in the comments

Someone in the comments

00:41

said, oh, wow. Sam's dressed like a grown up. Always I was wearing was a was a coat.

said, oh, wow. Sam's dressed like a grown up. Always I was wearing was a was a coat.

00:46

And so I

And so I

00:48

Where's the thing on top of his shirt?

Where's the thing on top of his shirt?

00:51

So I had to bring it back down. Have to let people know, you know,

So I had to bring it back down. Have to let people know, you know,

00:56

I could play both sides here. Yeah. So Austin three sixteen, baby.

I could play both sides here. Yeah. So Austin three sixteen, baby.

01:01

Still got that dog in you I think is gonna be the next shirt we make is the, still got that dog in him.

Still got that dog in you I think is gonna be the next shirt we make is the, still got that dog in him.

01:07

Okay. Where do you wanna start? For first of all, did you do anything crazy this weekend? Because I feel like your weekends are a lot more interesting than mine. This weekend, I watched cops on Sunday. Because that's what I do. A solid session of cops.

Okay. Where do you wanna start? For first of all, did you do anything crazy this weekend? Because I feel like your weekends are a lot more interesting than mine. This weekend, I watched cops on Sunday. Because that's what I do. A solid session of cops.

01:20

But then so I'm,

But then so I'm,

01:23

I I did this combined thing. So, like, I wanted to I set, like, a new fitness goal every, quarter. And this year, this quarter, I wanted to score average for a wide receiver in the NFL combine. And if you Google, like, NFL combine averages, you could find them. And this Sunday, I had to do my bench press test, which is two hundred and twenty five times or two hundred and twenty five pounds, and I had to do it about fifteen times. And I just about hit fifteen.

I I did this combined thing. So, like, I wanted to I set, like, a new fitness goal every, quarter. And this year, this quarter, I wanted to score average for a wide receiver in the NFL combine. And if you Google, like, NFL combine averages, you could find them. And this Sunday, I had to do my bench press test, which is two hundred and twenty five times or two hundred and twenty five pounds, and I had to do it about fifteen times. And I just about hit fifteen.

01:48

And so my results for my combine tests. I almost scored average. I just missed it a little bit, but mostly I was there. Wow. Yeah. So I had but but The big discrepancy is when they do the combine, they use an electrical timer for the forty, and I did it by hand. Yeah. So my hand time was the same as the electric time. Typically electric is is is

And so my results for my combine tests. I almost scored average. I just missed it a little bit, but mostly I was there. Wow. Yeah. So I had but but The big discrepancy is when they do the combine, they use an electrical timer for the forty, and I did it by hand. Yeah. So my hand time was the same as the electric time. Typically electric is is is

02:10

is slower. Meaning, you have to add a little bit on the hand times. But

is slower. Meaning, you have to add a little bit on the hand times. But

02:15

I kinda did it. I kinda did it. This was one of my favorite business ideas that still I don't I'm not aware of anyone has done.

I kinda did it. I kinda did it. This was one of my favorite business ideas that still I don't I'm not aware of anyone has done.

02:22

It's not my favorite in that. I don't I don't think this is gonna be the best business. I just it's a product I wish existed, which is

It's not my favorite in that. I don't I don't think this is gonna be the best business. I just it's a product I wish existed, which is

02:29

a traveling combine for your town. So, basically, the way I was thinking about it was for youth sports. So, you know, the market of, like,

a traveling combine for your town. So, basically, the way I was thinking about it was for youth sports. So, you know, the market of, like,

02:37

thirty three old guys who really wanna test themselves before they leave their athletic prime, that's that's you, and that's a small new market. But a big market is

thirty three old guys who really wanna test themselves before they leave their athletic prime, that's that's you, and that's a small new market. But a big market is

02:47

Parents who really think their kid is a special snowflake.

Parents who really think their kid is a special snowflake.

02:51

I was like, why don't they have a version of the combine where you get measured, height, weight, you know, our wings band, speed,

I was like, why don't they have a version of the combine where you get measured, height, weight, you know, our wings band, speed,

02:59

agility, strength, vertical leap, all that

agility, strength, vertical leap, all that

03:02

and just do it for all kids who are in, like, competitive sports.

and just do it for all kids who are in, like, competitive sports.

03:07

Because, like, you've seen that for, like, travel soccer or travel baseball.

Because, like, you've seen that for, like, travel soccer or travel baseball.

03:12

Parents spend thousands of dollars and, like, uproot their whole life

Parents spend thousands of dollars and, like, uproot their whole life

03:16

just to kinda, like, pursue the kids' athletic dream, which is maybe actually the parents' athletic dream, and just be able to say that, yeah, oh, he's really good. Yeah. He's Yeah. He's he's playing with kids two years older than him right now. They love that. They love saying that their kid's playing with kids, you know, Yeah. There are only there's fourteen year olds in that league. And, and so, you know, I think that that product is great because

just to kinda, like, pursue the kids' athletic dream, which is maybe actually the parents' athletic dream, and just be able to say that, yeah, oh, he's really good. Yeah. He's Yeah. He's he's playing with kids two years older than him right now. They love that. They love saying that their kid's playing with kids, you know, Yeah. There are only there's fourteen year olds in that league. And, and so, you know, I think that that product is great because

03:41

It's basically the tough mudder for little kids.

It's basically the tough mudder for little kids.

03:44

So you would be able to charge, I don't know, a hundred fifty dollars per kid to get tested,

So you would be able to charge, I don't know, a hundred fifty dollars per kid to get tested,

03:48

plus another twenty dollars a year to keep it all on file.

plus another twenty dollars a year to keep it all on file.

03:52

You know, another twenty bucks to get the photo or the video montage that you're gonna get to post to social media.

You know, another twenty bucks to get the photo or the video montage that you're gonna get to post to social media.

03:58

then every year, you'll come back and get retested to see how did you do? Are you getting better or you're getting worse? What's your what are your gains? So I think this could be

then every year, you'll come back and get retested to see how did you do? Are you getting better or you're getting worse? What's your what are your gains? So I think this could be

04:07

a viable business, and I would love if this existed because I would love to go. I'd love to get my kids tested or my my niece tested, and, even myself would love to to love to enroll. I'm taking this a step further. First of all, I knew I was gonna marry my wife because when I met her father, he had the ideal calves. So he had the ball. He had the ball in the calf. You know, how, like I I think I got a ball cap.

a viable business, and I would love if this existed because I would love to go. I'd love to get my kids tested or my my niece tested, and, even myself would love to to love to enroll. I'm taking this a step further. First of all, I knew I was gonna marry my wife because when I met her father, he had the ideal calves. So he had the ball. He had the ball in the calf. You know, how, like I I think I got a ball cap.

04:30

Well, usually people who are explosive, they have, like, a ball. Like, I looked at a little tennis ball in their cap. I saw I saw his, like, skinny ankle with the ball in McAfee, and I was like, alright. Alright. It's so skinny ankle has to go with it. Right? That's a thing. Oh, yeah. Pretty sure that's a thing. Skinny ankle. You need a skinny ankle. You need a skid I remember I used a date of girl, and she did not have a skinny ankle. And I was like, I don't know if we could do this. I don't know if it's gonna work. It's not you. It's me,

Well, usually people who are explosive, they have, like, a ball. Like, I looked at a little tennis ball in their cap. I saw I saw his, like, skinny ankle with the ball in McAfee, and I was like, alright. Alright. It's so skinny ankle has to go with it. Right? That's a thing. Oh, yeah. Pretty sure that's a thing. Skinny ankle. You need a skinny ankle. You need a skid I remember I used a date of girl, and she did not have a skinny ankle. And I was like, I don't know if we could do this. I don't know if it's gonna work. It's not you. It's me,

04:55

judging you.

judging you.

05:00

That's a great way to put it. And then I,

That's a great way to put it. And then I,

05:03

I do you remember Malcolm Gladwell had a book? And he says, like, if you're born, if you're the Elvis in your class, more like you gotta be born in, like, September so that you missed the August cutoff. So you get a full year to go dominate those hoes. And so I was, like, we're thinking about where, you know, as I'm thinking about family planning, I'm like, where are we gonna live? What school you're cut off? Can we can we fit it in right before that? And then this weekend, I got out a piece of paper, and I'm like, basically, my life plan is I don't wanna I wanna rent until I buy a home that I wanna live in forever. Because moving sucks. Movie sucks. And,

I do you remember Malcolm Gladwell had a book? And he says, like, if you're born, if you're the Elvis in your class, more like you gotta be born in, like, September so that you missed the August cutoff. So you get a full year to go dominate those hoes. And so I was, like, we're thinking about where, you know, as I'm thinking about family planning, I'm like, where are we gonna live? What school you're cut off? Can we can we fit it in right before that? And then this weekend, I got out a piece of paper, and I'm like, basically, my life plan is I don't wanna I wanna rent until I buy a home that I wanna live in forever. Because moving sucks. Movie sucks. And,

05:35

like, the house that I bought now, it was just like, oh, this is good enough. And then now I'm like, I don't want good enough. I want perfect. And so I'm just, like, plotting Joe. And so I'm thinking about what that right home is gonna be, and I realized it has to have a five to ten thousand

like, the house that I bought now, it was just like, oh, this is good enough. And then now I'm like, I don't want good enough. I want perfect. And so I'm just, like, plotting Joe. And so I'm thinking about what that right home is gonna be, and I realized it has to have a five to ten thousand

05:48

square foot, like, warehouse.

square foot, like, warehouse.

05:50

So whichever sport they're in, we're gonna build that. We're gonna build that thing. So if it's yeah. Yeah. If it's if it's hockey gymnastics, it doesn't matter what it We're building that there. And that's paid and paid is gonna get awesome at that. And so I'm planning all that out now.

So whichever sport they're in, we're gonna build that. We're gonna build that thing. So if it's yeah. Yeah. If it's if it's hockey gymnastics, it doesn't matter what it We're building that there. And that's paid and paid is gonna get awesome at that. And so I'm planning all that out now.

06:03

There's not a lot of houses with five to ten thousand square foot warehouse attached to it. Just gonna let you know. You may not have a I'm building it. I'm gonna build it. I've already I've already looked it up. I've already looked it up. I'm building this thing. Also,

There's not a lot of houses with five to ten thousand square foot warehouse attached to it. Just gonna let you know. You may not have a I'm building it. I'm gonna build it. I've already I've already looked it up. I've already looked it up. I'm building this thing. Also,

06:15

I have a theory that because my wife and I were from different, like, very, very different ethnicity,

I have a theory that because my wife and I were from different, like, very, very different ethnicity,

06:22

background. Don't get canceled. I think our kit I well, I think what I'm saying is, I think if when you mix all of these genes until one child, hopefully, they're gonna be a super baby. You know, they won't get sick. They'll have strong calves We'll see. I don't know. Funny, but When you say it like that, you know, it's

background. Don't get canceled. I think our kit I well, I think what I'm saying is, I think if when you mix all of these genes until one child, hopefully, they're gonna be a super baby. You know, they won't get sick. They'll have strong calves We'll see. I don't know. Funny, but When you say it like that, you know, it's

06:39

strange, but but acceptable socially. If you had just said the opposite, you're like, you know, me and wife, we have the same background. We're pure.

strange, but but acceptable socially. If you had just said the opposite, you're like, you know, me and wife, we have the same background. We're pure.

06:47

Then all of a sudden, you're you're you stepped out of bounds. Sort of, No. I want I want a a diverse kid. They're gonna be a super baby because my wife, is is mixed race. And I'm telling you, she doesn't get sick. There's, like, all these things about her that, like, I, like, that, like, whenever she takes medicine, she never has the side effects. You know what I'm saying? Right. So I'm just saying She's a super baby. So we'll see what's gonna happen with that. I will keep everyone updated, though.

Then all of a sudden, you're you're you stepped out of bounds. Sort of, No. I want I want a a diverse kid. They're gonna be a super baby because my wife, is is mixed race. And I'm telling you, she doesn't get sick. There's, like, all these things about her that, like, I, like, that, like, whenever she takes medicine, she never has the side effects. You know what I'm saying? Right. So I'm just saying She's a super baby. So we'll see what's gonna happen with that. I will keep everyone updated, though.

07:13

We are we are we are waiting eagerly.

We are we are we are waiting eagerly.

07:16

I've got a few interesting topics wanna talk about this Elizabeth Holmes thing first really, really quickly?

I've got a few interesting topics wanna talk about this Elizabeth Holmes thing first really, really quickly?

07:21

So funny. Explain explain what what you what you saw. I don't have a New York Times subscription, by the way, so I only saw the headline and the photo.

So funny. Explain explain what what you what you saw. I don't have a New York Times subscription, by the way, so I only saw the headline and the photo.

07:29

Do you I I assume you pay for the New York Times. Can you tell me what what was in the story and and explain this whole thing? I will. So, basically,

Do you I I assume you pay for the New York Times. Can you tell me what what was in the story and and explain this whole thing? I will. So, basically,

07:36

on Sunday, yesterday, today's Monday, she,

on Sunday, yesterday, today's Monday, she,

07:39

Elizabeth Holmes from Theranos,

Elizabeth Holmes from Theranos,

07:42

fraudster, whatever. She the story of this is she was convicted of defrauding investors upwards of hundreds of millions of dollars got sentenced to twelve years in prison.

fraudster, whatever. She the story of this is she was convicted of defrauding investors upwards of hundreds of millions of dollars got sentenced to twelve years in prison.

07:52

She pulled some a wild move where she had a baby, and then the baby baby one is two or three years old. Baby two is now, like, six months old, and she's making her plea to the government saying, actually, I have a newborn. You can't put me in prison, and they bought it. And they did it. And so they they delayed her prison sentence. I'm not sure how it's gonna end up. New York Times did a big expose on her.

She pulled some a wild move where she had a baby, and then the baby baby one is two or three years old. Baby two is now, like, six months old, and she's making her plea to the government saying, actually, I have a newborn. You can't put me in prison, and they bought it. And they did it. And so they they delayed her prison sentence. I'm not sure how it's gonna end up. New York Times did a big expose on her.

08:16

Expose or like positive feature. It seemed like a positive feature. Does expose mean negative?

Expose or like positive feature. It seemed like a positive feature. Does expose mean negative?

08:26

It's, like, just like a guy with an accent saying exposed.

It's, like, just like a guy with an accent saying exposed.

08:29

They exposed her as being a wonderful human is what they did.

They exposed her as being a wonderful human is what they did.

08:34

Because they make her sound like heavenly. And I Well, read read the headline. Liz Holmes wants you to forget about Elizabeth. And the whole story is about how Elizabeth was this persona

Because they make her sound like heavenly. And I Well, read read the headline. Liz Holmes wants you to forget about Elizabeth. And the whole story is about how Elizabeth was this persona

08:45

and how her new persona is Liz. And she's a normal mom. She speaks like a normal woman. You know, Elizabeth Home was known as She would talk like this, and she would wear, like, a black turtleneck and whatever.

and how her new persona is Liz. And she's a normal mom. She speaks like a normal woman. You know, Elizabeth Home was known as She would talk like this, and she would wear, like, a black turtleneck and whatever.

08:57

And she and then she admits she's like, I did that because I was a woman. I'm blonde. I wanna be taking seriously, so I had a low voice. But

And she and then she admits she's like, I did that because I was a woman. I'm blonde. I wanna be taking seriously, so I had a low voice. But

09:04

listen to this, and and the pictures of her now, she's got long hair. She's wearing blue jeans, and she looks like a mom. She looks like me out of If I'm a woman and you go look at this picture, we look alike.

listen to this, and and the pictures of her now, she's got long hair. She's wearing blue jeans, and she looks like a mom. She looks like me out of If I'm a woman and you go look at this picture, we look alike.

09:14

But listen to this one.

But listen to this one.

09:16

She does. He's I mean, she looks just like me. It's like,

She does. He's I mean, she looks just like me. It's like,

09:19

Elizabeth, it says Liz Holmes wants you to forget about Elizabeth. The black turtlenecks are gone, so does the deep voice,

Elizabeth, it says Liz Holmes wants you to forget about Elizabeth. The black turtlenecks are gone, so does the deep voice,

09:27

And she wants me to meet her new persona, a mom. And, and

And she wants me to meet her new persona, a mom. And, and

09:32

this is embarrassing, honestly. For the New York Times to do this, is is pretty It

this is embarrassing, honestly. For the New York Times to do this, is is pretty It

09:38

is very embarrassing.

is very embarrassing.

09:39

People get mad at us for bringing some people on the podcast to do interviews with.

People get mad at us for bringing some people on the podcast to do interviews with.

09:44

No. No. No. New York Times posting this photo of

No. No. No. New York Times posting this photo of

09:49

Sampar with a wig saying And then doing this rebrand from Elizabeth Holmes to Liz Holmes.

Sampar with a wig saying And then doing this rebrand from Elizabeth Holmes to Liz Holmes.

09:56

Liz Holmes, are you kidding me? And saying, are you persona? This is absurd.

Liz Holmes, are you kidding me? And saying, are you persona? This is absurd.

10:02

Listen to the story. So

Listen to the story. So

10:05

here's an expert. I can't I can't shake us up. So mister Evans, is her husband, I think Billy Evans, so in the waning days of Theranos, miss Holmes got a dog, a Siberian husky named Balto,

here's an expert. I can't I can't shake us up. So mister Evans, is her husband, I think Billy Evans, so in the waning days of Theranos, miss Holmes got a dog, a Siberian husky named Balto,

10:16

Last year, when a mountain lion carried Balto away from the front porch, miss Holmes spent sixteen hours searching the woods digging through the brambles in Poison Oak hoping to find him alive. Everyone knew that he was dead, but miss Holmes kept searching.

Last year, when a mountain lion carried Balto away from the front porch, miss Holmes spent sixteen hours searching the woods digging through the brambles in Poison Oak hoping to find him alive. Everyone knew that he was dead, but miss Holmes kept searching.

10:28

She was relentless, the certainty, the fanaticism. It's the same way Miss Holmes kept hanging on a Thiranhut, threat Theranos. Miss Holmes eventually found her beloved husky Balto in the woods, but by then, the dog had been torn apart by a mountain lion. And it's this, like, whole story about how her seeking her dog is just her getting carried up in just the fanaticism. And she's really well intentioned, but she just got caught up in it. It's, like, pretty, pretty wild. And I had to remind people.

She was relentless, the certainty, the fanaticism. It's the same way Miss Holmes kept hanging on a Thiranhut, threat Theranos. Miss Holmes eventually found her beloved husky Balto in the woods, but by then, the dog had been torn apart by a mountain lion. And it's this, like, whole story about how her seeking her dog is just her getting carried up in just the fanaticism. And she's really well intentioned, but she just got caught up in it. It's, like, pretty, pretty wild. And I had to remind people.

10:55

I wrote an article. I actually posted it on here. I wrote an article in two thousand and sixteen.

I wrote an article. I actually posted it on here. I wrote an article in two thousand and sixteen.

11:01

So I wanna call myself. I read this in two thousand fifteen.

So I wanna call myself. I read this in two thousand fifteen.

11:04

And the headline of my article is the coverage of Theranos is utter bullshit. And the first sentence is Elizabeth Holmes has been thrusted into the spotlight as a scapegoat scapegoat for all things wrong with Silicon value. But I find the media coverage

And the headline of my article is the coverage of Theranos is utter bullshit. And the first sentence is Elizabeth Holmes has been thrusted into the spotlight as a scapegoat scapegoat for all things wrong with Silicon value. But I find the media coverage

11:18

around Theranos drama to be utter bullshit. And I explained why I think she didn't she's not doing anything wrong and how she's being hated on. I left the article up because I'm like, you can't Can't take down a mistake. You gotta leave it up. But

around Theranos drama to be utter bullshit. And I explained why I think she didn't she's not doing anything wrong and how she's being hated on. I left the article up because I'm like, you can't Can't take down a mistake. You gotta leave it up. But

11:30

I I fell for this. And when I read this article about New York Times,

I I fell for this. And when I read this article about New York Times,

11:34

I just realized I think I'm just a little

I just realized I think I'm just a little

11:37

a little sissy. I fall for all this stuff. I read this and I'm like, oh, you're right. She's just like you and me. Like, let's let's not send her to prison. I fall for all this stuff.

a little sissy. I fall for all this stuff. I read this and I'm like, oh, you're right. She's just like you and me. Like, let's let's not send her to prison. I fall for all this stuff.

11:47

I mean, look at this. This this is, like, there's a picture of her and this guy, and they're two babies.

I mean, look at this. This this is, like, there's a picture of her and this guy, and they're two babies.

11:53

Sitting on a bunch of rocks by the beach barefoot. Do you see this? I don't know if you see this photo. Yes. Yeah. Yeah. Yeah. Sweet it out. First of all, it looks

Sitting on a bunch of rocks by the beach barefoot. Do you see this? I don't know if you see this photo. Yes. Yeah. Yeah. Yeah. Sweet it out. First of all, it looks

12:00

If you use a mid journey, what is this? The volume doesn't look so fake. Secondly, like,

If you use a mid journey, what is this? The volume doesn't look so fake. Secondly, like,

12:05

this whole, like, you can't just get a new haircut

this whole, like, you can't just get a new haircut

12:09

and drop half your name. Like, if I got a buzz cut and came out here and said I'm Shah puri, you can't be like, oh, that's Shah. Shaw's a great shot's a great dude. If he doesn't care about money.

and drop half your name. Like, if I got a buzz cut and came out here and said I'm Shah puri, you can't be like, oh, that's Shah. Shaw's a great shot's a great dude. If he doesn't care about money.

12:19

Shot shot is a twink controversial things. He's he's a different kind now. He's a dad. And then I I take my kid to a a place with some rocks and take take a photo. That doesn't work. Like, you know, this It is working, though. It is working, but This is the greatest reboot. Do you know who James Todd Smith the third is?

Shot shot is a twink controversial things. He's he's a different kind now. He's a dad. And then I I take my kid to a a place with some rocks and take take a photo. That doesn't work. Like, you know, this It is working, though. It is working, but This is the greatest reboot. Do you know who James Todd Smith the third is?

12:37

No. Who's that? Hello. Cool, James Baby.

No. Who's that? Hello. Cool, James Baby.

12:40

At least at least James Todd Smith had the decency to, like, fully change it up and try to get ahold of you persona.

At least at least James Todd Smith had the decency to, like, fully change it up and try to get ahold of you persona.

12:46

This is crazy that she is,

This is crazy that she is,

12:49

But they're just trying to make this happen. I mean, I don't understand what's going on.

But they're just trying to make this happen. I mean, I don't understand what's going on.

12:54

It's working, though. She's not she's not in jail. She was supposed to report to prison, like, three weeks three weeks ago. There's, like, dudes in prison for, like, two decades for selling, like, a little bit of weed. And,

It's working, though. She's not she's not in jail. She was supposed to report to prison, like, three weeks three weeks ago. There's, like, dudes in prison for, like, two decades for selling, like, a little bit of weed. And,

13:05

and and she's just walking out of here with two, but she's she basically took maternity leave from prison. Like, what what's happening? I don't understand it.

and and she's just walking out of here with two, but she's she basically took maternity leave from prison. Like, what what's happening? I don't understand it.

13:14

That's exactly what happened. That's exactly what happened. You know what? And know, it's another thing that's kinda crazy is, do you ever follow Ross Olbrite on or Olbrick on Twitter? So Ross Olbrick is the guy who killed or or he ran silk road,

That's exactly what happened. That's exactly what happened. You know what? And know, it's another thing that's kinda crazy is, do you ever follow Ross Olbrite on or Olbrick on Twitter? So Ross Olbrick is the guy who killed or or he ran silk road,

13:27

and silk road was like a drug marketplace. And at the time, it in, like, three years, it did, like, two billion dollars in sales. The, also is accused of,

and silk road was like a drug marketplace. And at the time, it in, like, three years, it did, like, two billion dollars in sales. The, also is accused of,

13:36

did a murder for hire for three people or four people. None of the people died, but the police

did a murder for hire for three people or four people. None of the people died, but the police

13:41

took pictures of the people pretending to be dead and sent it to Ross, and then he hired the fake killer, which was was the police. He hired them again and again, And so, anyway, he got life in prison, and he tweets about it. I've got one of those guys that thinks that he doesn't He he should go to prison.

took pictures of the people pretending to be dead and sent it to Ross, and then he hired the fake killer, which was was the police. He hired them again and again, And so, anyway, he got life in prison, and he tweets about it. I've got one of those guys that thinks that he doesn't He he should go to prison.

13:59

But dude, life is a long ass time for for

But dude, life is a long ass time for for

14:02

all the long time. You know what I mean? That's all the time. And he's tweeting in prison, and I feel so sorry for these guys. I fall I fall for all this stuff. I'm you know, I'm just I'm soft, I think. Yeah. Yeah. Sounds like it.

all the long time. You know what I mean? That's all the time. And he's tweeting in prison, and I feel so sorry for these guys. I fall I fall for all this stuff. I'm you know, I'm just I'm soft, I think. Yeah. Yeah. Sounds like it.

14:15

Okay. So there's Do you think Ross is do you think Ross deserves light? I thought, like, twenty five years is Is it normal? It's not actually one of my life sentences. Isn't the life sentence actually only, like, twenty two years or something?

Okay. So there's Do you think Ross is do you think Ross deserves light? I thought, like, twenty five years is Is it normal? It's not actually one of my life sentences. Isn't the life sentence actually only, like, twenty two years or something?

14:25

No. He got life without parole. Like, he's he's in there forever. And they they probably have multiple life sentences. Right? And it went all the way up to, the Supreme Court. So they so, basically, the only way I believe he's gonna get out of prison is if a president,

No. He got life without parole. Like, he's he's in there forever. And they they probably have multiple life sentences. Right? And it went all the way up to, the Supreme Court. So they so, basically, the only way I believe he's gonna get out of prison is if a president,

14:38

says, what what's it called? Where they,

says, what what's it called? Where they,

14:42

put you out of prison? I forget the words. But, that's, like, the only way that he's ever gonna get out. And I don't need to, like, get him confused by my nephew Ross?

put you out of prison? I forget the words. But, that's, like, the only way that he's ever gonna get out. And I don't need to, like, get him confused by my nephew Ross?

14:53

Yeah. A telemarketer needs to call him there.

Yeah. A telemarketer needs to call him there.

14:56

Yeah. A telemarketer needs to call Biden and pretend to be, oh, we have your cousin.

Yeah. A telemarketer needs to call Biden and pretend to be, oh, we have your cousin.

15:02

Yeah. Someone from India, and it's act like they work at Apple or the IRS. I'll figure out what's going on. God, they move trouble. It'd be helpful.

Yeah. Someone from India, and it's act like they work at Apple or the IRS. I'll figure out what's going on. God, they move trouble. It'd be helpful.

15:10

I have a few more topics. What do you got? What do you got that's interesting? So I wanna tell you about it. I

I have a few more topics. What do you got? What do you got that's interesting? So I wanna tell you about it. I

15:15

I have a I have a feature here. I got a billion of the week for you.

I have a I have a feature here. I got a billion of the week for you.

15:23

A million dollars isn't cool. You know what's cool? A billion dollar.

A million dollars isn't cool. You know what's cool? A billion dollar.

15:27

It's been a little while since I have a good had a good billy of the week. I kinda felt one bubbling up a little bit. And sure enough,

It's been a little while since I have a good had a good billy of the week. I kinda felt one bubbling up a little bit. And sure enough,

15:34

I got one. Okay. So

I got one. Okay. So

15:36

Here's I'm gonna tell you some things about this person's career.

Here's I'm gonna tell you some things about this person's career.

15:41

you can you might know who it is. You may not. Okay. So this is somebody who's,

you can you might know who it is. You may not. Okay. So this is somebody who's,

15:46

So they've had a very successful business career, sold a company,

So they've had a very successful business career, sold a company,

15:50

to Berkshire Hathaway, actually. So they sold a a a company that had done five billion dollars in a ten year span of of sales. Okay. Wow. Impressive.

to Berkshire Hathaway, actually. So they sold a a a company that had done five billion dollars in a ten year span of of sales. Okay. Wow. Impressive.

16:01

They are Do I have your interest now? Yeah. Yeah. I do. Yeah. I got one eyebrow up. Alright. Let me see if I get that other eyebrow up.

They are Do I have your interest now? Yeah. Yeah. I do. Yeah. I got one eyebrow up. Alright. Let me see if I get that other eyebrow up.

16:08

They've won an Emmy.

They've won an Emmy.

16:10

They were a manager of Run DMC, and fifty cent was their intern at the at the time.

They were a manager of Run DMC, and fifty cent was their intern at the at the time.

16:16

Some music dominated,

Some music dominated,

16:19

business dominated?

business dominated?

16:21

How about a What's, what's an Emmy?

How about a What's, what's an Emmy?

16:23

An Emmy is, the musical words, I think. Oh, Emmy is actually TV. I I so this person, they wrote jingles for for for for TV and and stuff like that. And that's that's one way they they made their their bones, but they also managed to run DMC, which is the hottest rap group in the world at the time fifty cent with fifty. I think I know who you're talking about. They also, you're a fit you're you're a fit guy. I see I see a cut or two in in in the in that those arms.

An Emmy is, the musical words, I think. Oh, Emmy is actually TV. I I so this person, they wrote jingles for for for for TV and and stuff like that. And that's that's one way they they made their their bones, but they also managed to run DMC, which is the hottest rap group in the world at the time fifty cent with fifty. I think I know who you're talking about. They also, you're a fit you're you're a fit guy. I see I see a cut or two in in in the in that those arms.

16:48

The, this guy's run over fifty marathons has run a hundred miles in, twenty four hours and actually had David Goggins

The, this guy's run over fifty marathons has run a hundred miles in, twenty four hours and actually had David Goggins

16:55

live with him. For thirty days and ended up writing a book about it. Sounds pretty pretty interesting. He's a part owner of an NBA team.

live with him. For thirty days and ended up writing a book about it. Sounds pretty pretty interesting. He's a part owner of an NBA team.

17:03

Does he have a successful wife? That's the best part about it. In his marriage, he's not even the most successful one. Married who I someone who I think is the youngest female billionaire,

Does he have a successful wife? That's the best part about it. In his marriage, he's not even the most successful one. Married who I someone who I think is the youngest female billionaire,

17:13

in the world.

in the world.

17:15

So incredible,

So incredible,

17:16

incredible pull on his part.

incredible pull on his part.

17:19

Let's see. Do I have anything else good about him here? Well, I think you've missed something very interesting the company that did five billion five or ten billion or whatever you said, billions in sales, wasn't that a jet company? It was a private jet company. Fractional ownership of private jet.

Let's see. Do I have anything else good about him here? Well, I think you've missed something very interesting the company that did five billion five or ten billion or whatever you said, billions in sales, wasn't that a jet company? It was a private jet company. Fractional ownership of private jet.

17:35

The person I oh, the oh, there there's a few more.

The person I oh, the oh, there there's a few more.

17:38

They also were a key partner in a in a CPG brand. Everybody wants to start a, start a c p g brand, see it in store shelves one day. Did that?

They also were a key partner in a in a CPG brand. Everybody wants to start a, start a c p g brand, see it in store shelves one day. Did that?

17:48

Zeco Coconut Water. You ever heard of that one? Saw to Coca Cola. Yeah. Got it everywhere.

Zeco Coconut Water. You ever heard of that one? Saw to Coca Cola. Yeah. Got it everywhere.

17:53

This is somebody. I think they also wrote I think they also wrote the jingle, the official jingle for the New York knicks for some time. Did sure did? Sure did.

This is somebody. I think they also wrote I think they also wrote the jingle, the official jingle for the New York knicks for some time. Did sure did? Sure did.

18:03

In in addition to that,

In in addition to that,

18:04

sells online courses. Hey, he's like one of us. He's just like us. These billi of errors.

sells online courses. Hey, he's like one of us. He's just like us. These billi of errors.

18:12

I am talking about

I am talking about

18:14

you would you like to to to guess who I'm talking about here?

you would you like to to to guess who I'm talking about here?

18:17

Say it. Say it. I wanna see your thumbnail. So,

Say it. Say it. I wanna see your thumbnail. So,

18:20

Jesse It'sler is the ability of the week. This guy's kinda fascinating career. Right? I I am

Jesse It'sler is the ability of the week. This guy's kinda fascinating career. Right? I I am

18:27

everybody's got a different thing they admire. The thing I admire the most in people is

everybody's got a different thing they admire. The thing I admire the most in people is

18:32

people who play the game their way on their on their terms and their rules And one of the ways you see that is

people who play the game their way on their on their terms and their rules And one of the ways you see that is

18:39

people who have multiple chapters in their career, where they're able to turn the page and do something completely different.

people who have multiple chapters in their career, where they're able to turn the page and do something completely different.

18:44

So for somebody who started out in the kinda, like, jingle writing business,

So for somebody who started out in the kinda, like, jingle writing business,

18:48

to then be, like, a manager of a of a of a famous, you know,

to then be, like, a manager of a of a of a famous, you know,

18:53

wrap squad, to then starting a private jet company,

wrap squad, to then starting a private jet company,

18:57

to then living in a monastery with monks, to them becoming an endurance athlete, to them becoming an MBA owner, to them doing coconut water. Like, I love people who have done

to then living in a monastery with monks, to them becoming an endurance athlete, to them becoming an MBA owner, to them doing coconut water. Like, I love people who have done

19:06

multiple chapters of their career.

multiple chapters of their career.

19:09

And I wanna kinda talk about some of these different things he did. Can I run you through his timeline here of what he's done? Yeah. And I I I read the book. It's called Living Which seal. It was basically the book. I think that got David Goggins to be famous. It was awesome. It was a good book.

And I wanna kinda talk about some of these different things he did. Can I run you through his timeline here of what he's done? Yeah. And I I I read the book. It's called Living Which seal. It was basically the book. I think that got David Goggins to be famous. It was awesome. It was a good book.

19:23

Oh, was that before David Goggins kinda was, like, super well known?

Oh, was that before David Goggins kinda was, like, super well known?

19:27

Yeah. In the book, I don't even think he mentions David's name. And then it came out. It came out who who this person was. I think he Jesse was at a marathon, and he saw this guy. And David Goggins, you know, everyone knows he's like a six foot six black dude. He's, like, ripped, and that's not typically what an ultra marathon runner looks like, and he became friends with them and hired him. So here's what he did. So he started,

Yeah. In the book, I don't even think he mentions David's name. And then it came out. It came out who who this person was. I think he Jesse was at a marathon, and he saw this guy. And David Goggins, you know, everyone knows he's like a six foot six black dude. He's, like, ripped, and that's not typically what an ultra marathon runner looks like, and he became friends with them and hired him. So here's what he did. So he started,

19:50

back in ninety ninety five. Started something called Alphabet City sports records. And these guys were making basically, like, music,

back in ninety ninety five. Started something called Alphabet City sports records. And these guys were making basically, like, music,

19:59

it was sports marketing music production.

it was sports marketing music production.

20:02

And they do it for three years. They sell it for four million dollars to,

And they do it for three years. They sell it for four million dollars to,

20:07

to some, like, you know, small small acquisition. So get their That's how he got his first million.

to some, like, you know, small small acquisition. So get their That's how he got his first million.

20:12

And, stays there for a little bit. Then they they him and the same guy, I think,

And, stays there for a little bit. Then they they him and the same guy, I think,

20:17

start Marquis Jets.

start Marquis Jets.

20:19

So Markey Jets was basically like,

So Markey Jets was basically like,

20:21

how do you buy hours on a private jet without buying the private jet? So how can you get more people access to private jets? And so it'd be like, you would buy twenty five hours of flight time on a private jet. And it's like a debit card. You get to just go use it, then you get to buy more hours. Whatever whatever you want. If you get a whole bunch of people do that, you might be able to use these jets a lot more efficiently than they're being used with with just one person owns it that's sitting on a runway. Ninety percent of the doc. Was that a big business?

how do you buy hours on a private jet without buying the private jet? So how can you get more people access to private jets? And so it'd be like, you would buy twenty five hours of flight time on a private jet. And it's like a debit card. You get to just go use it, then you get to buy more hours. Whatever whatever you want. If you get a whole bunch of people do that, you might be able to use these jets a lot more efficiently than they're being used with with just one person owns it that's sitting on a runway. Ninety percent of the doc. Was that a big business?

20:48

So they never really they never fully released any numbers. The one thing he said is They did five billion in sales in a ten year period,

So they never really they never fully released any numbers. The one thing he said is They did five billion in sales in a ten year period,

20:56

which is a lot of sales. I'm wondering I'm not sure if I'm not sure of the economics of that though because it's like if you sell, they didn't sell jets. But if you sold jets, like, that doesn't necessarily, like, a jet cost twenty million dollars, you actually only make five hundred k from it. I don't you know what I'm saying? Yeah. I don't actually know if it's legit. Here's what he said in an interview. I'll put it this way. We were extremely profitable.

which is a lot of sales. I'm wondering I'm not sure if I'm not sure of the economics of that though because it's like if you sell, they didn't sell jets. But if you sold jets, like, that doesn't necessarily, like, a jet cost twenty million dollars, you actually only make five hundred k from it. I don't you know what I'm saying? Yeah. I don't actually know if it's legit. Here's what he said in an interview. I'll put it this way. We were extremely profitable.

21:18

We did cumulative five billion in sales, five billion over ten years. So he says we were extremely profitable. So we'll take that I also think that when you sell to Berkshire Hathway, they're not in the habit of buying unprofitable

We did cumulative five billion in sales, five billion over ten years. So he says we were extremely profitable. So we'll take that I also think that when you sell to Berkshire Hathway, they're not in the habit of buying unprofitable

21:31

businesses.

businesses.

21:33

They they sold well, they sold to Berkshire Hathaway's company NetJets, which is, like, you know, one of their one of their companies. So they they sold to NetJets. So then, Zeeco Coconut Water, So these guys have been around for four years.

They they sold well, they sold to Berkshire Hathaway's company NetJets, which is, like, you know, one of their one of their companies. So they they sold to NetJets. So then, Zeeco Coconut Water, So these guys have been around for four years.

21:45

He partners with them and,

He partners with them and,

21:47

goes to them and says, look, let me invest let me help you guys grow this thing. It was kinda like small at the time.

goes to them and says, look, let me invest let me help you guys grow this thing. It was kinda like small at the time.

21:54

in the same year he invests, he gets Coca Cola to invest fifteen million, and then eventually they sell the whole thing to Coca Cola. I'm not sure how much. They didn't disclose that.

in the same year he invests, he gets Coca Cola to invest fifteen million, and then eventually they sell the whole thing to Coca Cola. I'm not sure how much. They didn't disclose that.

22:03

But, basically, in a in a five year period, four or five year period, he helps Zeko coconut water go from kind of unknown to pretty well known and, and sold in twenty thirteen to to Coke.

But, basically, in a in a five year period, four or five year period, he helps Zeko coconut water go from kind of unknown to pretty well known and, and sold in twenty thirteen to to Coke.

22:15

They've done the same they've done a similar thing. They invested in kind bars,

They've done the same they've done a similar thing. They invested in kind bars,

22:19

as well. He's got, like, basically, he's got this

as well. He's got, like, basically, he's got this

22:23

brand

brand

22:24

investor group called a hundred mile group. And this is what they do. They've also they invested in something called Sheets Energy strips with LeBron and Serena Williams and a whole bunch of famous people that one failed. It was like caffeine. You just put a strip on your tongue, and it melts, and it gives you, like, energy.

investor group called a hundred mile group. And this is what they do. They've also they invested in something called Sheets Energy strips with LeBron and Serena Williams and a whole bunch of famous people that one failed. It was like caffeine. You just put a strip on your tongue, and it melts, and it gives you, like, energy.

22:39

But that one didn't didn't work out. Pipple, also a, angel investor in that one. So,

But that one didn't didn't work out. Pipple, also a, angel investor in that one. So,

22:44

he bought a he was part of the group that bought, a piece of the the Atlanta Hawk which is I think we're I think he lives in Atlanta. I'm not sure. Yeah, they have a house in Atlanta and there I follow him on Instagram. He's always in I think he owns a fat townhouse in New York. He's also RV.

he bought a he was part of the group that bought, a piece of the the Atlanta Hawk which is I think we're I think he lives in Atlanta. I'm not sure. Yeah, they have a house in Atlanta and there I follow him on Instagram. He's always in I think he owns a fat townhouse in New York. He's also RV.

22:59

I've seen them, like, a RV, like, you know, this huge

I've seen them, like, a RV, like, you know, this huge

23:02

tour bus look at RV thing. Dude, I I'm I also think he has, like, six kids too. The guy does it all. Yeah. I know.

tour bus look at RV thing. Dude, I I'm I also think he has, like, six kids too. The guy does it all. Yeah. I know.

23:09

Quad quadruple threat there, I say. So he, so he he also started this thing called twenty nine zero two nine everlast everything. And so what it is is basically

Quad quadruple threat there, I say. So he, so he he also started this thing called twenty nine zero two nine everlast everything. And so what it is is basically

23:19

they rent a mountain, and they bring together, like, food, music, and it's a it's a endurance event where you can walk run, climb, crawl, whatever you wanna do, up this mountain, and then you take the gondola back down until and you keep going up and down up and down until you've done twenty nine thousand

they rent a mountain, and they bring together, like, food, music, and it's a it's a endurance event where you can walk run, climb, crawl, whatever you wanna do, up this mountain, and then you take the gondola back down until and you keep going up and down up and down until you've done twenty nine thousand

23:35

and twenty nine feet, which is the height amount ever. So it's like a way to hike everest without going to everest. And without doing the the the extreme risk of

and twenty nine feet, which is the height amount ever. So it's like a way to hike everest without going to everest. And without doing the the the extreme risk of

23:44

of of surviving everest. He's got, like, his all day running club. You probably know about this one. It's a paid membership club for for runners, basically.

of of surviving everest. He's got, like, his all day running club. You probably know about this one. It's a paid membership club for for runners, basically.

23:53

Four hundred bucks for the for the year. And,

Four hundred bucks for the for the year. And,

23:56

he's wrote two books. He was a rapper back in the day back in nineteen ninety one. He was a rapper called Jesse James.

he's wrote two books. He was a rapper back in the day back in nineteen ninety one. He was a rapper called Jesse James.

24:02

And, wrote the jingle, the the New York Next theme song, go go n y go.

And, wrote the jingle, the the New York Next theme song, go go n y go.

24:06

And, I mean, just done it all. Really, really incredible

And, I mean, just done it all. Really, really incredible

24:10

like, variety in his career. I think this prolific.

like, variety in his career. I think this prolific.

24:14

Prolific. Good word. Pro prolific. The guy's prolific. Was he and then his wife is Sarah Blakeley who

Prolific. Good word. Pro prolific. The guy's prolific. Was he and then his wife is Sarah Blakeley who

24:20

sold spanx, I think it was. And that's yeah.

sold spanx, I think it was. And that's yeah.

24:24

And spanx was just acquired for, like, two or three billion or something like that. Do you know what the final it was just bought by Blackstone

And spanx was just acquired for, like, two or three billion or something like that. Do you know what the final it was just bought by Blackstone

24:32

BlackRock or Blackstone, whichever one is the one that buys companies bought it. Yep. And if if I remember correctly, that company was entirely bootstrapped.

BlackRock or Blackstone, whichever one is the one that buys companies bought it. Yep. And if if I remember correctly, that company was entirely bootstrapped.

24:39

One point two billion.

One point two billion.

24:41

One point two billion. I think she owned most of it. Yeah.

One point two billion. I think she owned most of it. Yeah.

24:46

So, like,

So, like,

24:47

they're killing it. Imagine being Jesse and not the most successful one financially in the relationship. That's a that's a good catch.

they're killing it. Imagine being Jesse and not the most successful one financially in the relationship. That's a that's a good catch.

24:57

What's, like, the best thing? I I wanted to make a joke there about, like, you know, in the house he does the dishes or something like that. What's, like, the,

What's, like, the best thing? I I wanted to make a joke there about, like, you know, in the house he does the dishes or something like that. What's, like, the,

25:04

What would have been the joke there for for him being, like, the subordinate

What would have been the joke there for for him being, like, the subordinate

25:08

in the house?

in the house?

25:10

I think he manages people who do the dishes at this point, but he's definitely managing people. No. The the I I've been following them for a while. Jesse's been he kinda, like, became the self help guru, and I was turned off by him. And then I actually started following him more. And I was like, oh, no. You're actually pretty awesome. And he's the one he's made, he's been on the forefront of a lot of really popular health trends. So he was really into sawning for a long time. And now, like, hot and cold exposure is is quite popular. He's been doing that for years.

I think he manages people who do the dishes at this point, but he's definitely managing people. No. The the I I've been following them for a while. Jesse's been he kinda, like, became the self help guru, and I was turned off by him. And then I actually started following him more. And I was like, oh, no. You're actually pretty awesome. And he's the one he's made, he's been on the forefront of a lot of really popular health trends. So he was really into sawning for a long time. And now, like, hot and cold exposure is is quite popular. He's been doing that for years.

25:38

He's also been doing fasting. I would file him, like, years ago, and he would go, like, five days without eating. And he would try all these weird

He's also been doing fasting. I would file him, like, years ago, and he would go, like, five days without eating. And he would try all these weird

25:46

help things. And now a lot of these things are popular, but he was he's been doing it for a while. And in his book, it's called Living with Seal. He basically found David Goggins. David Goggins lived with him for thirty days. It's an awesome book. It's a really good book. I mean, he tells all these crazy stories about this guy. And so I'm a big fan of Jesse. Now one of the ones I got to know him, I was turned off when I, like, first heard about him, and then I realized pretty bad ass. What do you say that? I had the same same reaction. I saw him just in a bunch of, like, public speaking

help things. And now a lot of these things are popular, but he was he's been doing it for a while. And in his book, it's called Living with Seal. He basically found David Goggins. David Goggins lived with him for thirty days. It's an awesome book. It's a really good book. I mean, he tells all these crazy stories about this guy. And so I'm a big fan of Jesse. Now one of the ones I got to know him, I was turned off when I, like, first heard about him, and then I realized pretty bad ass. What do you say that? I had the same same reaction. I saw him just in a bunch of, like, public speaking

26:14

slash, like, ads being like, you would kinda take my course and do whatever. And I was like,

slash, like, ads being like, you would kinda take my course and do whatever. And I was like,

26:20

you know, usually, typically, people who are, like, pretty self promotional with that sort of stuff. It's

you know, usually, typically, people who are, like, pretty self promotional with that sort of stuff. It's

26:26

like, their their main business is actually the talking,

like, their their main business is actually the talking,

26:30

like, the their main business is the

like, the their main business is the

26:33

selling you on how to successful,

selling you on how to successful,

26:34

not, like, having been successful themselves. That's just like a general rule of thumb.

not, like, having been successful themselves. That's just like a general rule of thumb.

26:38

So I was really surprised when I looked into it, and I was, like, oh, wait. Actually, this guy's, like, pretty prolific. He he's pretty legit.

So I was really surprised when I looked into it, and I was, like, oh, wait. Actually, this guy's, like, pretty prolific. He he's pretty legit.

26:43

I'm surprised. I I had that opinion of him, though. I kinda bucketed him mentally as, like, online business guru guy.

I'm surprised. I I had that opinion of him, though. I kinda bucketed him mentally as, like, online business guru guy.

26:51

You know, but maybe I don't know. Maybe maybe maybe that was a a total mischaracterization now that I see kind of all the stuff he's done. I also think one really interesting thing is you heard about his pickles thing?

You know, but maybe I don't know. Maybe maybe maybe that was a a total mischaracterization now that I see kind of all the stuff he's done. I also think one really interesting thing is you heard about his pickles thing?

27:02

No. What's that? So, by the way, I invited him on the podcast. We follow each other on Twitter. So I dmed him last night, and I was like, hey. You should come on. I wanna hear wanna hear about some of the stories that the experiments that didn't work out because this is all the the wins.

No. What's that? So, by the way, I invited him on the podcast. We follow each other on Twitter. So I dmed him last night, and I was like, hey. You should come on. I wanna hear wanna hear about some of the stories that the experiments that didn't work out because this is all the the wins.

27:14

I'm I'm sure if you're a guy who's tried this many different things, you had to have a bunch of,

I'm I'm sure if you're a guy who's tried this many different things, you had to have a bunch of,

27:20

a bunch of, you know, trial and error along the way. So he posted this on Instagram

a bunch of, you know, trial and error along the way. So he posted this on Instagram

27:24

last month. He goes, why I'm excited about pickles?

last month. He goes, why I'm excited about pickles?

27:28

All caps.

All caps.

27:29

And he goes, last week, I said I wanted to buy or partner with a pickle company. And boxes of pickles have been shown at my house all week. It's exciting. I'm doing a live taste test this week. They're also different. Lots of people are asking me why pickles? Here's why.

And he goes, last week, I said I wanted to buy or partner with a pickle company. And boxes of pickles have been shown at my house all week. It's exciting. I'm doing a live taste test this week. They're also different. Lots of people are asking me why pickles? Here's why.

27:42

He goes, first of all, can you name five pickle companies?

He goes, first of all, can you name five pickle companies?

27:45

I I hate pickle. So I don't I don't know. Can you name any pickle companies?

I I hate pickle. So I don't I don't know. Can you name any pickle companies?

27:49

There's probably only two or three that I like to buy. I buy a lot of pickles. I'm a big pickle guy. Yeah. Big in the pickled pickle scene. So he says, can you name five pickle companies? Exactly. It's a crowded market, but not many dominant players. Second, pickles are underrated. Americans eat twenty billion pickles a year, and there is no buzz in the category, not much fun for creativity. All the packaging is the same. Number three. The average American eats nine pounds of pickles per year of a four. The average American household buys a new jar every fifty three days. Number five. Clearly, pickles are a big deal.

There's probably only two or three that I like to buy. I buy a lot of pickles. I'm a big pickle guy. Yeah. Big in the pickled pickle scene. So he says, can you name five pickle companies? Exactly. It's a crowded market, but not many dominant players. Second, pickles are underrated. Americans eat twenty billion pickles a year, and there is no buzz in the category, not much fun for creativity. All the packaging is the same. Number three. The average American eats nine pounds of pickles per year of a four. The average American household buys a new jar every fifty three days. Number five. Clearly, pickles are a big deal.

28:22

Entrepreneurs

Entrepreneurs

28:23

look to make things better after those new ideas come in the form of products they use daily. They get excited when they see a new lane, and I see a new lane here.

look to make things better after those new ideas come in the form of products they use daily. They get excited when they see a new lane, and I see a new lane here.

28:32

he created this thing this pickle company called Hoya Yaya

he created this thing this pickle company called Hoya Yaya

28:36

pickles.

pickles.

28:37

And he's like, this is the name of our new company. We just need the perfect pickles. Is that like a Giddish thing?

And he's like, this is the name of our new company. We just need the perfect pickles. Is that like a Giddish thing?

28:42

I have no idea.

I have no idea.

28:44

Well, pickles are, like, a popular amongst Jewish people. He's Jewish. Is Hoja? What is that like a maybe it's like a Yiddish name? I don't know. It's a funny name. And he said it says, if you go to their bio, they only have two thousand followers right now. But I'm I'm gonna follow this. I wanna hear the story play out. He goes, we're crowdsourcing our brand While we create the best pickle comp while we find the best pickle company to partner with, DM if you have a clean ingredient pickle company.

Well, pickles are, like, a popular amongst Jewish people. He's Jewish. Is Hoja? What is that like a maybe it's like a Yiddish name? I don't know. It's a funny name. And he said it says, if you go to their bio, they only have two thousand followers right now. But I'm I'm gonna follow this. I wanna hear the story play out. He goes, we're crowdsourcing our brand While we create the best pickle comp while we find the best pickle company to partner with, DM if you have a clean ingredient pickle company.

29:05

And then he's basically, like,

And then he's basically, like,

29:08

like, it's gonna feed, and it's, like, here's a picture of Adam Sandler casually eating a jar of pickle

like, it's gonna feed, and it's, like, here's a picture of Adam Sandler casually eating a jar of pickle

29:14

It's like, he's just trying to build this pickle company. He's trying to do the coconut water thing again for pickles this time. And, I find this I I think he could probably pull it off. Dude pickles are awesomes. I'm I I like Jesse. We should get them on. If Jesse for if this makes it to you, this will make it to you anytime.

It's like, he's just trying to build this pickle company. He's trying to do the coconut water thing again for pickles this time. And, I find this I I think he could probably pull it off. Dude pickles are awesomes. I'm I I like Jesse. We should get them on. If Jesse for if this makes it to you, this will make it to you anytime.

29:29

Yeah. And remember when you went to Husslkon, your conference, and,

Yeah. And remember when you went to Husslkon, your conference, and,

29:33

there was the guy who created methods so And he created Ali vitamins. He he created Willie Band Aids. He created three

there was the guy who created methods so And he created Ali vitamins. He he created Willie Band Aids. He created three

29:41

hit consumer,

hit consumer,

29:42

you know, CPG goods that were sitting in the morning. Something. Eric Ryan. I think it's his name. It's him and his brother.

you know, CPG goods that were sitting in the morning. Something. Eric Ryan. I think it's his name. It's him and his brother.

29:49

Yeah. And he's like a he's like a he's like a flamboyant looking guy. He wears, like, these bright glasses and he his hair is combed, exotically. I like that guy. Yeah. Yeah. Exactly. He looks like he, he was born inside of a Worby Parker or something. So he, he was on stage and he gave a great talk at your conference. One of the things he said, they were like, how do you it was like, how do you come up with ideas? Like, which You did Band Aid, you did vitamins, you did soap. What how do you choose where do you see the open space? And he said basically the same thing that Jesse just said. He goes,

Yeah. And he's like a he's like a he's like a flamboyant looking guy. He wears, like, these bright glasses and he his hair is combed, exotically. I like that guy. Yeah. Yeah. Exactly. He looks like he, he was born inside of a Worby Parker or something. So he, he was on stage and he gave a great talk at your conference. One of the things he said, they were like, how do you it was like, how do you come up with ideas? Like, which You did Band Aid, you did vitamins, you did soap. What how do you choose where do you see the open space? And he said basically the same thing that Jesse just said. He goes,

30:18

I walk down the aisles of a grocery store,

I walk down the aisles of a grocery store,

30:21

and I just wait till I see a sea of sameness. So, basically,

and I just wait till I see a sea of sameness. So, basically,

30:25

A sea of sameness is an area where there's a shelf.

A sea of sameness is an area where there's a shelf.

30:28

We're just seeing, like, a ton of products

We're just seeing, like, a ton of products

30:31

with no differentiation. It's just a bunch of exec for soap. Go look at the soap aisle. It was just green bottles

with no differentiation. It's just a bunch of exec for soap. Go look at the soap aisle. It was just green bottles

30:38

of the same product in the same shape sitting there everywhere. He's like, so we came out with a different bottle It was blue and had clean ingredients. That was gonna be our thing, and that was method. So he's like, go to the Band Aid section.

of the same product in the same shape sitting there everywhere. He's like, so we came out with a different bottle It was blue and had clean ingredients. That was gonna be our thing, and that was method. So he's like, go to the Band Aid section.

30:49

Same thing. See of Samness, whereas we took a different approach. And he's like, band aids were trying to all be this, like, nude color that was, like, same color as your skin. And he's, like, but nobody's skin is actually that color. So it's just, like, this, like, kind of You're you're just trying to, like, hide something. He goes, we yeah. We believe,

Same thing. See of Samness, whereas we took a different approach. And he's like, band aids were trying to all be this, like, nude color that was, like, same color as your skin. And he's, like, but nobody's skin is actually that color. So it's just, like, this, like, kind of You're you're just trying to, like, hide something. He goes, we yeah. We believe,

31:05

you know, you're you're every cut is a, badge of honor. It's a great story to tell. And so we wanna put a badge on that on that on that wound as that stands out. And that was his approach to that one or whatever. And so is same thing with the vitamins aisle. He's like, the vitamins aisle was just a bunch of labels that all said, like, vitamin d three, b twelve, you know, c blah blah blah. He came in and with Ollie, they have, like, a different looking jar, and it'll say, like, better sleep. Or it'll say better hair and nails or whatever. Right? Like, it'll say the benefit of the vitamin, not the vitamin itself. And so just taking a slightly different approach to these, like, kinda stale categories was the was the idea. And I think if you go down the pigle aisle, it's probably a pretty stale category. It's probably is a sea of sameness, and so I think this is gonna work.

you know, you're you're every cut is a, badge of honor. It's a great story to tell. And so we wanna put a badge on that on that on that wound as that stands out. And that was his approach to that one or whatever. And so is same thing with the vitamins aisle. He's like, the vitamins aisle was just a bunch of labels that all said, like, vitamin d three, b twelve, you know, c blah blah blah. He came in and with Ollie, they have, like, a different looking jar, and it'll say, like, better sleep. Or it'll say better hair and nails or whatever. Right? Like, it'll say the benefit of the vitamin, not the vitamin itself. And so just taking a slightly different approach to these, like, kinda stale categories was the was the idea. And I think if you go down the pigle aisle, it's probably a pretty stale category. It's probably is a sea of sameness, and so I think this is gonna work.

31:49

Well, Jesse, if you're listening.

Well, Jesse, if you're listening.

31:50

Come on, man. Come on on.

Come on, man. Come on on.

31:53

This data is wrong every freaking time.

This data is wrong every freaking time.

31:58

HubSpot is a CRM platform where everything is fully into Well, I can see the client's whole history, calls, support tickets, emails, and here's a test from three days ago I totally missed.

HubSpot is a CRM platform where everything is fully into Well, I can see the client's whole history, calls, support tickets, emails, and here's a test from three days ago I totally missed.

32:10

Hubspot, grow better.

Hubspot, grow better.

32:13

We were at I was one time I was doing one of these events, and we were looking at speakers, and we typically had never paid speakers, And for some reason, his name popped up and, like, his agent sent or some agent sent, like, how much his fee is, and it was, like, a hundred thousand dollars to get him to come and talk. So guys, telling it, and a variety of places.

We were at I was one time I was doing one of these events, and we were looking at speakers, and we typically had never paid speakers, And for some reason, his name popped up and, like, his agent sent or some agent sent, like, how much his fee is, and it was, like, a hundred thousand dollars to get him to come and talk. So guys, telling it, and a variety of places.

32:32

Alright. I have another interesting person.

Alright. I have another interesting person.

32:35

And I'm gonna explain why I found this person.

And I'm gonna explain why I found this person.

32:37

Have you ever heard the phrase? The way you do one thing is the way you do everything? Hate that phrase. Why do you hate that phrase? Because I do a bunch of things terribly. And then I'm like, does that mean I'm gonna do everything terribly? And so I hate it because if it's true, I'm in trouble.

Have you ever heard the phrase? The way you do one thing is the way you do everything? Hate that phrase. Why do you hate that phrase? Because I do a bunch of things terribly. And then I'm like, does that mean I'm gonna do everything terribly? And so I hate it because if it's true, I'm in trouble.

32:50

So I believe that that phrase to be true, and I believe it to be true because I've always I've got on myself because I'm not entirely like you, but I'm a little bit like you where I like to, like, you know, free ball it. I free ball lights. You know what I'm saying? I just I try to figure out as I go. But my lack of discipline and my lack of process sometimes really hurts me. And so I'm trying to make up for that. And so I've over the past couple of years, I've been obsessed with the phrase. The way you do one thing is the way you do everything. So, for example, you're late for this pod. You are also late for your kid's -- Home Depot class. -- so the way you do that one thing is the way you do everything. It's like one of the that's one of the reasons why the military, they make you make your bed in the morning. It's because they say if you start making your bed in the morning, that means they're gonna eat breakfast the correct way. That means they're gonna run the right way, which And inevitably, you're gonna fight the right way. And so, like, I believe in that.

So I believe that that phrase to be true, and I believe it to be true because I've always I've got on myself because I'm not entirely like you, but I'm a little bit like you where I like to, like, you know, free ball it. I free ball lights. You know what I'm saying? I just I try to figure out as I go. But my lack of discipline and my lack of process sometimes really hurts me. And so I'm trying to make up for that. And so I've over the past couple of years, I've been obsessed with the phrase. The way you do one thing is the way you do everything. So, for example, you're late for this pod. You are also late for your kid's -- Home Depot class. -- so the way you do that one thing is the way you do everything. It's like one of the that's one of the reasons why the military, they make you make your bed in the morning. It's because they say if you start making your bed in the morning, that means they're gonna eat breakfast the correct way. That means they're gonna run the right way, which And inevitably, you're gonna fight the right way. And so, like, I believe in that.

33:37

And so I was looking for examples of that. And so have you ever heard of this company called, Rackatin? So the company called Rakuten, it's basically like Amazon and Japan. It started by this guy named, his name is he goes by Mickey. So Mickey,

And so I was looking for examples of that. And so have you ever heard of this company called, Rackatin? So the company called Rakuten, it's basically like Amazon and Japan. It started by this guy named, his name is he goes by Mickey. So Mickey,

33:50

Mickey Tani, this his name. And he's similar to, like, Jeff Bezos in Japan, where he's, like, this kinda, like, pretty hardcore guy, but he's lovable, and he's he's a titan of industry. So Rakuten is like Amazon and Japan, it has thirty two thousand employees, fourteen billion in revenue. This huge thing.

Mickey Tani, this his name. And he's similar to, like, Jeff Bezos in Japan, where he's, like, this kinda, like, pretty hardcore guy, but he's lovable, and he's he's a titan of industry. So Rakuten is like Amazon and Japan, it has thirty two thousand employees, fourteen billion in revenue. This huge thing.

34:06

And I love reading about Japanese entrepreneur.

And I love reading about Japanese entrepreneur.

34:09

Because there's something about the culture that fascinates me. And they have, this thing where he has, like,

Because there's something about the culture that fascinates me. And they have, this thing where he has, like,

34:15

a handbook that he gives every employee And I got ahold of that handbook a few years ago, and I read it. And one thing that stuck out to me was in chapter zero, the very first thing that they have you do, the whole what that chapter is about, is it's called the, the book is called the basic principles.

a handbook that he gives every employee And I got ahold of that handbook a few years ago, and I read it. And one thing that stuck out to me was in chapter zero, the very first thing that they have you do, the whole what that chapter is about, is it's called the, the book is called the basic principles.

34:31

But in chapter zero, it's called,

But in chapter zero, it's called,

34:34

they outline how at their offices They don't have any janitors. And the reason why they don't have any janitors is every Tuesday at four o'clock, they have an hour of clean time, which basically means that

they outline how at their offices They don't have any janitors. And the reason why they don't have any janitors is every Tuesday at four o'clock, they have an hour of clean time, which basically means that

34:47

so no janitors come by, but every week at same time in the morning, everyone at Rakuten from the CEO to the lowest level staff cleans their workspace. They take out rags and spray bottles. They clean off their surfaces. They pick up trash. They get on their hands and knees, and they polish the legs of the chairs. And it's part of the company of the culture.

so no janitors come by, but every week at same time in the morning, everyone at Rakuten from the CEO to the lowest level staff cleans their workspace. They take out rags and spray bottles. They clean off their surfaces. They pick up trash. They get on their hands and knees, and they polish the legs of the chairs. And it's part of the company of the culture.

35:05

it's been like that since the beginning since the company was around, and it's the purpose of it is to foster a sense of ownership. He says, We do this activity to remind ourselves that everything the company does is relevant to each and every one of us to keep a sense of direct involvement top of mind. It's also an opportunity to reaffirm that the entire company is a team by having everyone regardless of position work together on the same task.

it's been like that since the beginning since the company was around, and it's the purpose of it is to foster a sense of ownership. He says, We do this activity to remind ourselves that everything the company does is relevant to each and every one of us to keep a sense of direct involvement top of mind. It's also an opportunity to reaffirm that the entire company is a team by having everyone regardless of position work together on the same task.

35:26

And I read this when I was leading the hustle, and I tried to make that a thing. It didn't work. No one no one got into it. No one got into it. I'm so glad you said that last part because I have done this so many times. I've just Michael scatted it. So many times where I will read something or hear something or have some kinda crazy idea, but usually it's I hear I heard some cool person did some cool thing.

And I read this when I was leading the hustle, and I tried to make that a thing. It didn't work. No one no one got into it. No one got into it. I'm so glad you said that last part because I have done this so many times. I've just Michael scatted it. So many times where I will read something or hear something or have some kinda crazy idea, but usually it's I hear I heard some cool person did some cool thing.

35:49

And then I'll try it in our office. And I just got these looks, like

And then I'll try it in our office. And I just got these looks, like

35:55

okay.

okay.

35:58

And then within four days, the thing is gone. And I'm like, oh, man. I really needed a different, like, force of will

And then within four days, the thing is gone. And I'm like, oh, man. I really needed a different, like, force of will

36:04

or charisma.

or charisma.

36:06

Or some, like, a leather jacket. I needed something. I'm missing something to make this thing a thing. Because the way you do one thing is the way you do everything, man. You didn't do a good enough job. Neither deny. And once I failed at that, I realized I need to do this stuff even more. And so with Hampton

Or some, like, a leather jacket. I needed something. I'm missing something to make this thing a thing. Because the way you do one thing is the way you do everything, man. You didn't do a good enough job. Neither deny. And once I failed at that, I realized I need to do this stuff even more. And so with Hampton

36:21

with Hampton, I'm trying to figure out what is that thing. You know, that we can all do. And I realized right now it's

with Hampton, I'm trying to figure out what is that thing. You know, that we can all do. And I realized right now it's

36:27

our Zoom setups. So I actually I linked it down here in our document, but I have this I have this if you go to scroll all the way down to where it says zoom, I have this document called how to look good on camera. And the reason I do that is because when people to Hampton, we interview everyone, and then me or Joe or someone else goes and watches the interview to see if that person should be approved. And I saw one of our guys, his name's Alex Patas. He works at Hampton in his them. But I saw that his camera set up

our Zoom setups. So I actually I linked it down here in our document, but I have this I have this if you go to scroll all the way down to where it says zoom, I have this document called how to look good on camera. And the reason I do that is because when people to Hampton, we interview everyone, and then me or Joe or someone else goes and watches the interview to see if that person should be approved. And I saw one of our guys, his name's Alex Patas. He works at Hampton in his them. But I saw that his camera set up

36:54

horrible. I was like, dude, this looks like a ransom video you filmed on a Nokia camera. Like, this looks really bad. And so we're gonna have to, like, we're gonna have to, like, fix this. You know, first impressions matter. And so I created this guy on how to make your zoom camera look good, and then we gave everyone a budget to go and buy, like, the proper lighting and things like that. And that's, like, my one thing that I'm trying to implement now where it's, like, I won't talk to you unless your zoom camera looks great. It has to look good. And it doesn't have to look like professional, like you and me, like a DSLR camera, but it's gotta look pretty good. And you can make it look pretty good with, like, five hundred dollars. And so we're making everyone have their zoom camera look great. So, first of all, this dock is hilarious. And the video of the the picture of the guy who looks like the ransom guy is hilarious.

horrible. I was like, dude, this looks like a ransom video you filmed on a Nokia camera. Like, this looks really bad. And so we're gonna have to, like, we're gonna have to, like, fix this. You know, first impressions matter. And so I created this guy on how to make your zoom camera look good, and then we gave everyone a budget to go and buy, like, the proper lighting and things like that. And that's, like, my one thing that I'm trying to implement now where it's, like, I won't talk to you unless your zoom camera looks great. It has to look good. And it doesn't have to look like professional, like you and me, like a DSLR camera, but it's gotta look pretty good. And you can make it look pretty good with, like, five hundred dollars. And so we're making everyone have their zoom camera look great. So, first of all, this dock is hilarious. And the video of the the picture of the guy who looks like the ransom guy is hilarious.

37:36

I think you're close, but I don't think quite got it. I hate to I hate to do that to you. Tell me more as a friend to just pop the bubble like that. But

I think you're close, but I don't think quite got it. I hate to I hate to do that to you. Tell me more as a friend to just pop the bubble like that. But

37:45

I think you got half of it right, meaning

I think you got half of it right, meaning

37:48

I think you

I think you

37:50

your solution is great, but you picked the wrong area. Meaning,

your solution is great, but you picked the wrong area. Meaning,

37:54

this is too logical. It's too quantifiable.

this is too logical. It's too quantifiable.

37:57

Why they why this is a good idea? You say, well, first impressions matter. Everybody agrees with that. And you'd say, well, you're doing sales essentially for the company, so you need to, like, show up the right way,

Why they why this is a good idea? You say, well, first impressions matter. Everybody agrees with that. And you'd say, well, you're doing sales essentially for the company, so you need to, like, show up the right way,

38:08

it's almost like you could calculate the ROI. The beauty of the polish, the chairs, the leg chairs, or whatever,

it's almost like you could calculate the ROI. The beauty of the polish, the chairs, the leg chairs, or whatever,

38:14

is that it's unnecessary? Same thing with the make your bed in the morning first thing or wake up at four thirty in the morning just to harden yourself as a person or take a cold shower is

is that it's unnecessary? Same thing with the make your bed in the morning first thing or wake up at four thirty in the morning just to harden yourself as a person or take a cold shower is

38:23

It's gotta have some it's gotta be something you kinda don't wanna do or seems unnecessary to do, and it's like, but that's the point. So what's an example?

It's gotta have some it's gotta be something you kinda don't wanna do or seems unnecessary to do, and it's like, but that's the point. So what's an example?

38:32

This is almost like you kinda gotta do it. This is almost like,

This is almost like you kinda gotta do it. This is almost like,

38:36

yeah, makes sense. I agree. I'm not taking a leap of faith here. I'm just doing what, you know, maybe I was held back by money or the tech set up and I just get around to it.

yeah, makes sense. I agree. I'm not taking a leap of faith here. I'm just doing what, you know, maybe I was held back by money or the tech set up and I just get around to it.

38:45

So I think it's good, but I think you need something that's a little bit more story worthy which is, like, yeah, at Hampton, we made everybody

So I think it's good, but I think you need something that's a little bit more story worthy which is, like, yeah, at Hampton, we made everybody

38:53

blank. And I think if you say and we made everybody fix their camera setup, it's not gonna have that same showmanship It's not gonna have the same,

blank. And I think if you say and we made everybody fix their camera setup, it's not gonna have that same showmanship It's not gonna have the same,

39:00

punchiness

punchiness

39:01

as if it's something that was completely

as if it's something that was completely

39:06

to do.

to do.

39:07

So I've gotta figure out what that thing is, though. But I but I desperately want it. I want I want a shtick. Oh, yeah. I love a good shtick. You have a shtick? I love a good shtick. I'm a big fan of sticks. I think they add a lot. Right now, my current stick is your your zoom camera has to look good. It's gotta look great. You get a everybody has to get a small tattoo on their ankle of a date five years in the future,

So I've gotta figure out what that thing is, though. But I but I desperately want it. I want I want a shtick. Oh, yeah. I love a good shtick. You have a shtick? I love a good shtick. I'm a big fan of sticks. I think they add a lot. Right now, my current stick is your your zoom camera has to look good. It's gotta look great. You get a everybody has to get a small tattoo on their ankle of a date five years in the future,

39:28

which is when

which is when

39:30

Hampton will be worth a billion dollars. Right? You have to go you gotta go pledge, baby. You gotta go get get Brandon. If you're gonna, you know, this trick. That stuff. And that's another thing we're thinking about Hampton is we're like, what rituals do, like, our members need to have in order to get them bought in? And so I'm, like, trying to, like, research like fraternities and sororities, but I love this stuff. In the same way that Tony Robbins, his shtick is that, what's it called? The a firewalk? Yeah. Walk on a coal.

Hampton will be worth a billion dollars. Right? You have to go you gotta go pledge, baby. You gotta go get get Brandon. If you're gonna, you know, this trick. That stuff. And that's another thing we're thinking about Hampton is we're like, what rituals do, like, our members need to have in order to get them bought in? And so I'm, like, trying to, like, research like fraternities and sororities, but I love this stuff. In the same way that Tony Robbins, his shtick is that, what's it called? The a firewalk? Yeah. Walk on a coal.

39:55

Which, like, isn't even that big of a deal, is it? Have you watched on Cole? Yeah. I did it. I've done it twice at his events.

Which, like, isn't even that big of a deal, is it? Have you watched on Cole? Yeah. I did it. I've done it twice at his events.

40:01

Yeah, it was It's like a pretty sanitary thing, isn't it? Yeah. It's There's no there's no no risk in doing this. And then, basically,

Yeah, it was It's like a pretty sanitary thing, isn't it? Yeah. It's There's no there's no no risk in doing this. And then, basically,

40:08

he's like, yeah. You gotta get your mindset right? You gotta get in state. And when you're in state, you could do anything. It's like, I'm pretty sure that, like, they basically just make you stand on this thing that's wet before, so you get, like, moisture on the bottom of your foot. And then you could just walk across these coals and not gonna, like, unless you stood there and stayed there,

he's like, yeah. You gotta get your mindset right? You gotta get in state. And when you're in state, you could do anything. It's like, I'm pretty sure that, like, they basically just make you stand on this thing that's wet before, so you get, like, moisture on the bottom of your foot. And then you could just walk across these coals and not gonna, like, unless you stood there and stayed there,

40:26

it won't, make it past that layer of water or whatever. So I'm, like, it's just actually science. That if you're if you walk across this much thing for this much time with this much water on your foot, you're not gonna get in. You're not gonna have any other problems. And so A great actor, dude, a great actor needs a good set and good props. And I'm, like, reading this book about JP Morgan. JP Morgan was this guy and the he's gilded age, whatever, rich guy. And he one time was trying to settle an agreement with, like, five different, like, union

it won't, make it past that layer of water or whatever. So I'm, like, it's just actually science. That if you're if you walk across this much thing for this much time with this much water on your foot, you're not gonna get in. You're not gonna have any other problems. And so A great actor, dude, a great actor needs a good set and good props. And I'm, like, reading this book about JP Morgan. JP Morgan was this guy and the he's gilded age, whatever, rich guy. And he one time was trying to settle an agreement with, like, five different, like, union

40:53

heads, like, different steel companies And he goes, come out to my boat, and we're gonna go for a boat ride, and we're gonna discuss. He gets on the boat, and he goes, alright, everyone. Any, like, the the pilot of the boat

heads, like, different steel companies And he goes, come out to my boat, and we're gonna go for a boat ride, and we're gonna discuss. He gets on the boat, and he goes, alright, everyone. Any, like, the the pilot of the boat

41:04

like, goes off in a robo. He goes, we don't have a,

like, goes off in a robo. He goes, we don't have a,

41:08

captain.

captain.

41:09

We're stranded out here until we settle a deal. We are not leading until the deal is done. And

We're stranded out here until we settle a deal. We are not leading until the deal is done. And

41:15

it's that pizzazz, that showmanship. Every great, every great actor needs a good set. He he set up that set wonderfully, and I'm constantly looking for what's our ritual? What's our set gonna be? How can I, like, add the show I've gone down this road before, and I studied a bunch of different, like, kind of rituals?

it's that pizzazz, that showmanship. Every great, every great actor needs a good set. He he set up that set wonderfully, and I'm constantly looking for what's our ritual? What's our set gonna be? How can I, like, add the show I've gone down this road before, and I studied a bunch of different, like, kind of rituals?

41:31

Basically, anybody that has a really strong community, what what is it? Everything from

Basically, anybody that has a really strong community, what what is it? Everything from

41:36

actual cults,

actual cults,

41:38

European soccer clubs where the fans are just insane.

European soccer clubs where the fans are just insane.

41:42

Like, I went to Duke and we used to live in a tent for three months which is basically living in a line to try to get into the big game. Really? And everybody behave everybody behaves a certain way. People don't even like basketball. Limited intent for three months just to do this, just to because they get swept up in the in the rituals, the movement.

Like, I went to Duke and we used to live in a tent for three months which is basically living in a line to try to get into the big game. Really? And everybody behave everybody behaves a certain way. People don't even like basketball. Limited intent for three months just to do this, just to because they get swept up in the in the rituals, the movement.

41:59

I remember

I remember

42:01

I never been to Burning Man, but I talked to people. I was like, dude, there's something about Burning Man that gets people to act totally differently than their normal behavior. What is it? And they told me that when you enter Bernie Man, I might butcher this again. I've never been, but when you get to Bernie Man, so you first, you wait in line and and your car basically for hours hours and hours trying to just get to the entrance. And when you get to the entrance,

I never been to Burning Man, but I talked to people. I was like, dude, there's something about Burning Man that gets people to act totally differently than their normal behavior. What is it? And they told me that when you enter Bernie Man, I might butcher this again. I've never been, but when you get to Bernie Man, so you first, you wait in line and and your car basically for hours hours and hours trying to just get to the entrance. And when you get to the entrance,

42:22

I apparently, you kind of, like, you get out and they give you a name,

I apparently, you kind of, like, you get out and they give you a name,

42:26

They give you, like, your new name, your burner name, and then you, like, roll around in the sand or some shit like that. Have you heard this?

They give you, like, your new name, your burner name, and then you, like, roll around in the sand or some shit like that. Have you heard this?

42:33

Yeah. Like Firefox Lionboy.

Yeah. Like Firefox Lionboy.

42:35

Yeah. And then you roll in the sand, and, like, that's, like, your, like, entrance

Yeah. And then you roll in the sand, and, like, that's, like, your, like, entrance

42:39

thing or whatever.

thing or whatever.

42:41

Did something at my last company that was kinda like that, which was,

Did something at my last company that was kinda like that, which was,

42:45

just roll around the streets of Soma. No. I don't know. I'm just joking.

just roll around the streets of Soma. No. I don't know. I'm just joking.

42:49

We had a we had a a meeting once. I was every everybody had been at the company for like The the the was it, like, the the hepatitis huddle? Everyone's gonna go the streets of someone roll around.

We had a we had a a meeting once. I was every everybody had been at the company for like The the the was it, like, the the hepatitis huddle? Everyone's gonna go the streets of someone roll around.

43:01

It's syringe Sunday, baby. Get on the ground. Yeah. Go pick one up. We're cleaning these streets up with our body.

It's syringe Sunday, baby. Get on the ground. Yeah. Go pick one up. We're cleaning these streets up with our body.

43:07

The, when I did this thing where after six months of working, I,

The, when I did this thing where after six months of working, I,

43:12

I called a team meeting, and I basically gave a presentation to the team about each one of them. And I basically said, this is this is Sam.

I called a team meeting, and I basically gave a presentation to the team about each one of them. And I basically said, this is this is Sam.

43:21

This is Sam's story, and this is Sam's superpower.

This is Sam's story, and this is Sam's superpower.

43:24

And I gave everybody a superpower. And I was like, this is,

And I gave everybody a superpower. And I was like, this is,

43:28

this is Derek. Derek was our designer.

this is Derek. Derek was our designer.

43:30

I said designers are notoriously

I said designers are notoriously

43:33

They're just artists. They're fickle. They need inspiration. They you give them a deadline. Artists are terrible with deadlines.

They're just artists. They're fickle. They need inspiration. They you give them a deadline. Artists are terrible with deadlines.

43:40

but Derek's superpower.

but Derek's superpower.

43:42

Is that Derek is the mailman.

Is that Derek is the mailman.

43:44

He delivers every day of the week, except on Sundays. And I was like, Derek, if you give him something, At nine AM, he will have it to you by five PM every single day without fail. Except Sundays, you messaged Derek, he's not gonna get back to you. And I was, like, there Which is, like, it's totally not true, but you've just implanted that into him. It was, like, mostly true. Everybody's thing was, like,

He delivers every day of the week, except on Sundays. And I was like, Derek, if you give him something, At nine AM, he will have it to you by five PM every single day without fail. Except Sundays, you messaged Derek, he's not gonna get back to you. And I was, like, there Which is, like, it's totally not true, but you've just implanted that into him. It was, like, mostly true. Everybody's thing was, like,

44:04

believably, unbelievably true. It's amazing. Then everybody started living up to it. Everybody started referring to him as the mailman, and then he would, like, sure enough, he would always deliver them. He never didn't deliver because he had to live up give people a reputation to live up to.

believably, unbelievably true. It's amazing. Then everybody started living up to it. Everybody started referring to him as the mailman, and then he would, like, sure enough, he would always deliver them. He never didn't deliver because he had to live up give people a reputation to live up to.

44:18

With Vercon, I was like, Vercon,

With Vercon, I was like, Vercon,

44:20

his superpower

his superpower

44:22

is that always lend you five dollars whenever you ask for it. Just you ask for him. He's got you.

is that always lend you five dollars whenever you ask for it. Just you ask for him. He's got you.

44:29

He's always got some change on him. Always always good for twenty He, I was like, he melts bullshit. And I was like, he is just a bullshit military. You can't bring bullshit around him. It's like radioactive. It'll just start to melt right away.

He's always got some change on him. Always always good for twenty He, I was like, he melts bullshit. And I was like, he is just a bullshit military. You can't bring bullshit around him. It's like radioactive. It'll just start to melt right away.

44:42

he otherwise forgot was pretty, like, direct. And I think some people, you know, were intimidated by him, and they felt like he was, like, you know, criticizing them when he would say something. But then they reframed it as he's just using the super. He's just he just he's great at identifying a melting bullshit. It's not you. It's It's the shit that he's melting. And so, so I tried to do that for everybody. And I I really that was one of the few, like, management, random,

he otherwise forgot was pretty, like, direct. And I think some people, you know, were intimidated by him, and they felt like he was, like, you know, criticizing them when he would say something. But then they reframed it as he's just using the super. He's just he just he's great at identifying a melting bullshit. It's not you. It's It's the shit that he's melting. And so, so I tried to do that for everybody. And I I really that was one of the few, like, management, random,

45:07

like, random experiment sticks. That actually worked, that people really, like, they liked that they had a superpower.

like, random experiment sticks. That actually worked, that people really, like, they liked that they had a superpower.

45:14

And then they kind of I named it, and then I reinforced it, and people,

And then they kind of I named it, and then I reinforced it, and people,

45:18

people started using that one actually in the office. Whereas most things were just me trying to make fetch happen, and they're like, it's not gonna happen. Well, I remember early in my career. Like, I worked the only downward job I ever had. This guy had a stick, and he would try to he would get everyone to clap, like, slow clap before a music. Yeah.

people started using that one actually in the office. Whereas most things were just me trying to make fetch happen, and they're like, it's not gonna happen. Well, I remember early in my career. Like, I worked the only downward job I ever had. This guy had a stick, and he would try to he would get everyone to clap, like, slow clap before a music. Yeah.

45:37

It was like that. And I remember thinking, like, this is so stupid. And then after a couple of weeks, I was like, alright. It's cool.

It was like that. And I remember thinking, like, this is so stupid. And then after a couple of weeks, I was like, alright. It's cool.

45:43

Yeah. Now I'm a little bit older, and I'm like,

Yeah. Now I'm a little bit older, and I'm like,

45:47

shtick is good. A good shtick is great. Like, it's really good. A lot of that, like, performative stuff. I I used to think I'm I'm too cool for this. I don't need this. And then you realize, like, no, man. Humans are not logical. We need emotion. Like, this emotional stuff matters. Like, the difference between a a highly motivated person and their who's using their emotions effectively is significantly better than someone. I mean, that's, like, if you look at, like, different wars, like, could, like, look at, like, who is, like, fired up the right way versus who's not, and it really has a massive difference.

shtick is good. A good shtick is great. Like, it's really good. A lot of that, like, performative stuff. I I used to think I'm I'm too cool for this. I don't need this. And then you realize, like, no, man. Humans are not logical. We need emotion. Like, this emotional stuff matters. Like, the difference between a a highly motivated person and their who's using their emotions effectively is significantly better than someone. I mean, that's, like, if you look at, like, different wars, like, could, like, look at, like, who is, like, fired up the right way versus who's not, and it really has a massive difference.

46:17

I think that,

I think that,

46:18

leadership basically, if you wanna be a leader, like, three things are true.

leadership basically, if you wanna be a leader, like, three things are true.

46:22

The first is that you have a higher standard for yourself than anybody else has for you. So it doesn't really matter what your job title is, but if you hold yourself to a higher standard, then your manager holds you to, you are a leader. And so that's the first mean, first definition of a leader. Second is somebody who understands what the emotional state is and what it needs to be, it could transfer it. So, basically, anybody who can understand that morale is low. It needs to be high. They can shift the mood. They can shift the energy.

The first is that you have a higher standard for yourself than anybody else has for you. So it doesn't really matter what your job title is, but if you hold yourself to a higher standard, then your manager holds you to, you are a leader. And so that's the first mean, first definition of a leader. Second is somebody who understands what the emotional state is and what it needs to be, it could transfer it. So, basically, anybody who can understand that morale is low. It needs to be high. They can shift the mood. They can shift the energy.

46:49

Or everybody's a little too comfortable.

Or everybody's a little too comfortable.

46:52

We need to get some a sense of urgency.

We need to get some a sense of urgency.

46:54

They they understand the state, the emotional state, and they know how to shift it. That's two. And then the third is they see things how they actually are, not worse than they are.

They they understand the state, the emotional state, and they know how to shift it. That's two. And then the third is they see things how they actually are, not worse than they are.

47:04

Not better than they are, how they actually are, and then they paint a picture of how it's gonna be better than it currently is. To me, those are the few things. Are you reading this? Are you reading this off something? No. That's just -- Wow. -- straight off the dome. That's a good little that's a good little,

Not better than they are, how they actually are, and then they paint a picture of how it's gonna be better than it currently is. To me, those are the few things. Are you reading this? Are you reading this off something? No. That's just -- Wow. -- straight off the dome. That's a good little that's a good little,

47:17

a good little thing. The next tweet, there you go. That's a great one, actually. I if I wasn't a retired Twitter artist, I would have tweeted that one.

a good little thing. The next tweet, there you go. That's a great one, actually. I if I wasn't a retired Twitter artist, I would have tweeted that one.

47:26

I got one other quick one for you. I wanna read you, Justin. Yeah. Yeah. I've been eager to see what you're gonna say. I wanna read you something. So this was,

I got one other quick one for you. I wanna read you, Justin. Yeah. Yeah. I've been eager to see what you're gonna say. I wanna read you something. So this was,

47:33

this is You're on that Justin Mayer's tip. So we talked about Justin Mayor's at the last pod. Justin's a a very fantastic entrepreneur. You clearly been reading his blog. You've been obsessing.

this is You're on that Justin Mayer's tip. So we talked about Justin Mayor's at the last pod. Justin's a a very fantastic entrepreneur. You clearly been reading his blog. You've been obsessing.

47:42

I actually somebody sent this to me, afterwards. So I haven't I have only read this screenshot that they sent.

I actually somebody sent this to me, afterwards. So I haven't I have only read this screenshot that they sent.

47:48

Somebody sent this to Ben. They go I feel like you need to every time you've done this. Last time, you read you said you're reading a book, and I was asking about the book, and you're like, I've actually,

Somebody sent this to Ben. They go I feel like you need to every time you've done this. Last time, you read you said you're reading a book, and I was asking about the book, and you're like, I've actually,

47:59

you you go. I just read this awesome book and turns out you were five pages ed. Yeah. It's awesome.

you you go. I just read this awesome book and turns out you were five pages ed. Yeah. It's awesome.

48:04

Because you love at first sight. You know when you know. Alright.

Because you love at first sight. You know when you know. Alright.

48:08

So here's what it says. Here's here's a quote from his blog.

So here's what it says. Here's here's a quote from his blog.

48:12

It says, I give the same advice to friends who wanna start a company.

It says, I give the same advice to friends who wanna start a company.

48:16

Startups are momentum plays. That's the key thing. Startups are momentum plays.

Startups are momentum plays. That's the key thing. Startups are momentum plays.

48:21

You choose you choose the idea you are most excited about. You put a date on the calendar for three to six months. At that date, you're allowed to reflect on your commitment Until then, you do not spend any time questioning it. Should I be chasing x ID over there? Should I be doing this over here? No. You put blinders on for a period of time You allow yourself to dig into the problem space and spend your early time actually working on the thing versus intellectualizing.

You choose you choose the idea you are most excited about. You put a date on the calendar for three to six months. At that date, you're allowed to reflect on your commitment Until then, you do not spend any time questioning it. Should I be chasing x ID over there? Should I be doing this over here? No. You put blinders on for a period of time You allow yourself to dig into the problem space and spend your early time actually working on the thing versus intellectualizing.

48:46

Is this the exact, perfect, right, and obviously huge thing I should be working on? At least that's what I've struggled with when working on something new.

Is this the exact, perfect, right, and obviously huge thing I should be working on? At least that's what I've struggled with when working on something new.

48:54

I love that. That's awesome. That's hit home for me.

I love that. That's awesome. That's hit home for me.

48:57

Start up server momentum plays and how you have to put blinders on for a period of time.

Start up server momentum plays and how you have to put blinders on for a period of time.

49:01

To just actually do the thing versus intellectually,

To just actually do the thing versus intellectually,

49:04

like, constantly questioning or considering the thing versus ten other things and paralysis by analysis.

like, constantly questioning or considering the thing versus ten other things and paralysis by analysis.

49:11

What what do you think of that? Yeah. I've told you about this. I think I have this thing called worry time where I say, like, alright. Today of the week, I can worry about these things. Once that hour is up, no more worry time. It's only due time. I can I can go back and reflect and figure out my worries and figure out what's, like, legit and what's not at a later date? Sometimes I'll do it six months out. So, like, when I was searching for kinda like where you are now, when I was searching for which company to start, I go, alright. For the next six months, It's plan mode. All I'm gonna do is read, consume. I'm not gonna decide a thing. I'm just gonna consume and read, and then at the end of six months, then I'll make a decision.

What what do you think of that? Yeah. I've told you about this. I think I have this thing called worry time where I say, like, alright. Today of the week, I can worry about these things. Once that hour is up, no more worry time. It's only due time. I can I can go back and reflect and figure out my worries and figure out what's, like, legit and what's not at a later date? Sometimes I'll do it six months out. So, like, when I was searching for kinda like where you are now, when I was searching for which company to start, I go, alright. For the next six months, It's plan mode. All I'm gonna do is read, consume. I'm not gonna decide a thing. I'm just gonna consume and read, and then at the end of six months, then I'll make a decision.

49:45

so I I love setting, like, clear dates where you can't do anything. I also love momentum.

so I I love setting, like, clear dates where you can't do anything. I also love momentum.

49:50

So when someone talks to me about starting business, I go, try and see if you can get sales in the next twenty four hours. Like, what's the least amount of that? What's the smallest thing you could do to get a sale in twenty four hours? Because the second you make one dollar If everything, it feels like changes. It's like as if you had poor eyesight, now you have glasses on it. Like that that little that little bit of eyesight gives you a boosted energy and you feel significantly better to get the second dollar, which makes getting to a hundred and then a thousand easier. Which you're at a thousand, you can go to a million. So and you have this really cool line, you say a, b, z, where you go, you worry about step a, and how to get to b, And then don't worry about anything else, but you could think about z occasionally, which is, like, your big motivating factor. But don't think about, you know, whatever the other letters are. Yeah.

So when someone talks to me about starting business, I go, try and see if you can get sales in the next twenty four hours. Like, what's the least amount of that? What's the smallest thing you could do to get a sale in twenty four hours? Because the second you make one dollar If everything, it feels like changes. It's like as if you had poor eyesight, now you have glasses on it. Like that that little that little bit of eyesight gives you a boosted energy and you feel significantly better to get the second dollar, which makes getting to a hundred and then a thousand easier. Which you're at a thousand, you can go to a million. So and you have this really cool line, you say a, b, z, where you go, you worry about step a, and how to get to b, And then don't worry about anything else, but you could think about z occasionally, which is, like, your big motivating factor. But don't think about, you know, whatever the other letters are. Yeah.

50:34

This reminds me of

This reminds me of

50:36

something I've seen a bunch, and I have a sensitivity towards it because I did this, which is,

something I've seen a bunch, and I have a sensitivity towards it because I did this, which is,

50:42

A lot of people wanna do, like, startup studio, idea lab.

A lot of people wanna do, like, startup studio, idea lab.

50:47

I'm gonna do multiple things at once, basically.

I'm gonna do multiple things at once, basically.

50:50

So they wanna do

So they wanna do

50:52

parallel entrepreneurship.

parallel entrepreneurship.

50:54

I ran an idealab for five, six years or so,

I ran an idealab for five, six years or so,

50:59

I loved it because it's the most fun thing you could possibly do. It's like, you get I had a blank check-in an awesome team, and I could pursue not just any idea,

I loved it because it's the most fun thing you could possibly do. It's like, you get I had a blank check-in an awesome team, and I could pursue not just any idea,

51:09

many ideas at the same time. And I could go from meeting to meeting to meeting and have all this amazing variety

many ideas at the same time. And I could go from meeting to meeting to meeting and have all this amazing variety

51:15

of adventures and challenges and ups and downs, and it was like, I felt like I got twenty years of experience at four.

of adventures and challenges and ups and downs, and it was like, I felt like I got twenty years of experience at four.

51:23

But notice that I said experience instead of success,

But notice that I said experience instead of success,

51:27

because it was a lot of lessons learned.

because it was a lot of lessons learned.

51:30

And a lot of skill sharpening. It wasn't a lot of winning.

And a lot of skill sharpening. It wasn't a lot of winning.

51:33

And If you would have had to have stick to one idea, do you think that would have been better or if you would have had a smaller budget?

And If you would have had to have stick to one idea, do you think that would have been better or if you would have had a smaller budget?

51:40

Sticking to one idea

Sticking to one idea

51:41

would have been far better or just,

would have been far better or just,

51:44

I'll give you kind of the three options. So there's What I was doing, which is parallel entrepreneurship.

I'll give you kind of the three options. So there's What I was doing, which is parallel entrepreneurship.

51:49

So you basically take multiple ideas and you pursue them in parallel.

So you basically take multiple ideas and you pursue them in parallel.

51:54

This is the easy trap to fall into once you already have a win under your belt. This is why you've seen,

This is the easy trap to fall into once you already have a win under your belt. This is why you've seen,

52:00

you know, Mark Picges with Zinga create an ideal lab. Kevin Rose created an ideal lab. The guy from Uber created an ideal lab. The guy from,

you know, Mark Picges with Zinga create an ideal lab. Kevin Rose created an ideal lab. The guy from Uber created an ideal lab. The guy from,

52:08

you know, who whatever. There's there's, like, ten of these examples out there that's usually successful founder

you know, who whatever. There's there's, like, ten of these examples out there that's usually successful founder

52:14

wants to do startup still,

wants to do startup still,

52:17

but has

but has

52:18

Too many interests, too many ideas, more ideas than time so they create a lab, a studio that's gonna create multiple hits is the idea. And

Too many interests, too many ideas, more ideas than time so they create a lab, a studio that's gonna create multiple hits is the idea. And

52:26

almost none of them have any hits whatsoever.

almost none of them have any hits whatsoever.

52:30

Zero. Zero is the is the average and the median. For for these for these, studios that don't it doesn't work. It doesn't work for a bunch of reasons I could get into, but it's this form of parallel entrepreneurship. It's very sexy.

Zero. Zero is the is the average and the median. For for these for these, studios that don't it doesn't work. It doesn't work for a bunch of reasons I could get into, but it's this form of parallel entrepreneurship. It's very sexy.

52:42

But, not great for actually winning. So there's parallel, then there's serial entrepreneurship. Serial entrepreneurship is like the Jesse Yitzler thing, which is like I'm gonna do this for this period of time, and then I'm gonna do a different thing for the next period of time, or I'm gonna take this one thing. And if it doesn't work, I'll pivot into something else. And then I'll try that for a few years, but I'm gonna give each one a several year, you know, chapter, basically, of of effort and focus and, like, full intensity on one one thing. But then I'm willing to switch what the one thing is. I'm not trying to run the same company for a decade.

But, not great for actually winning. So there's parallel, then there's serial entrepreneurship. Serial entrepreneurship is like the Jesse Yitzler thing, which is like I'm gonna do this for this period of time, and then I'm gonna do a different thing for the next period of time, or I'm gonna take this one thing. And if it doesn't work, I'll pivot into something else. And then I'll try that for a few years, but I'm gonna give each one a several year, you know, chapter, basically, of of effort and focus and, like, full intensity on one one thing. But then I'm willing to switch what the one thing is. I'm not trying to run the same company for a decade.

53:15

Or stay in the same industry for for twenty five years of my life. I'm gonna switch around. I'm gonna hop around. So that's serial. And then there's the last one which repeat entrepreneurs. The person who actually does the same company, or stays in the same space. It's like,

Or stay in the same industry for for twenty five years of my life. I'm gonna switch around. I'm gonna hop around. So that's serial. And then there's the last one which repeat entrepreneurs. The person who actually does the same company, or stays in the same space. It's like,

53:27

I created one DDC brand. I'm gonna create another DDC brand. Or I run one company, and I'm just gonna run it for fifteen, twenty years.

I created one DDC brand. I'm gonna create another DDC brand. Or I run one company, and I'm just gonna run it for fifteen, twenty years.

53:33

Or, you know, I did a newsletter business. I'm gonna do another newsletter business, and that's repeat entrepreneurship.

Or, you know, I did a newsletter business. I'm gonna do another newsletter business, and that's repeat entrepreneurship.

53:40

I personally have tried

I personally have tried

53:42

parallel.

parallel.

53:44

I've tried serial.

I've tried serial.

53:45

I haven't really tried repeat. I've stayed away from that one. I think if you wanted order of in in order of Most likely to succeed,

I haven't really tried repeat. I've stayed away from that one. I think if you wanted order of in in order of Most likely to succeed,

53:53

repeat is number one.

repeat is number one.

53:54

Serial number two, parallel number three. And in terms of fun, parallel is number one. Serial is number two. Repeat is number three. And so I actually think that the correct decision for me is serial.

Serial number two, parallel number three. And in terms of fun, parallel is number one. Serial is number two. Repeat is number three. And so I actually think that the correct decision for me is serial.

54:07

It's the has enough fun and enough winning,

It's the has enough fun and enough winning,

54:10

that that's the that's the choice versus going for maximum success probability or maximum fund with lowest success problem.

that that's the that's the choice versus going for maximum success probability or maximum fund with lowest success problem.

54:18

Which idea do you think would have been the one that you should have stuck with at monkey inferno?

Which idea do you think would have been the one that you should have stuck with at monkey inferno?

54:23

I think for the most part, it was ideas that we were we

I think for the most part, it was ideas that we were we

54:27

what we should have done. So what we did do versus what we should have done, what we did do was we tried to create

what we should have done. So what we did do versus what we should have done, what we did do was we tried to create

54:32

hit social apps.

hit social apps.

54:34

Why? Because before that, the the main the guy who was running it, who hired me, the guy who, became the main investor,

Why? Because before that, the the main the guy who was running it, who hired me, the guy who, became the main investor,

54:41

or was the main investor,

or was the main investor,

54:43

they had built a social network

they had built a social network

54:45

called Bebo. They had competed with Facebook and MySpace back in the heyday of social networks. They sold it for eight hundred and fifty million dollars. Facebook went on to become worth eight hundred fifty billion dollars. And there was always this sort of, like, shoulda woulda coulda. And at the time, people were pretty down on Facebook. It felt like there was gonna be something new. But nobody knew what it was. And sure enough turned out to be, you know, Instagram and Snapchat, then, TikTok eventually.

called Bebo. They had competed with Facebook and MySpace back in the heyday of social networks. They sold it for eight hundred and fifty million dollars. Facebook went on to become worth eight hundred fifty billion dollars. And there was always this sort of, like, shoulda woulda coulda. And at the time, people were pretty down on Facebook. It felt like there was gonna be something new. But nobody knew what it was. And sure enough turned out to be, you know, Instagram and Snapchat, then, TikTok eventually.

55:06

And so new things did come out. That part was right, but the wrong part was

And so new things did come out. That part was right, but the wrong part was

55:11

trying to recreate, rechase that dream because it was just so low chances of success.

trying to recreate, rechase that dream because it was just so low chances of success.

55:17

So we build messaging apps and social networking apps and all this stuff. And it just was really, really hard to get it to work.

So we build messaging apps and social networking apps and all this stuff. And it just was really, really hard to get it to work.

55:23

What we should have done Was we should have built either tools for startups or tools for developers.

What we should have done Was we should have built either tools for startups or tools for developers.

55:28

Cause we knew what the pain points of an early stage startup were? And we had a bunch of developers, like, eighteen developers. And so it was like, we could have built products that were What was the total budget? Is your budget for the do you know, like, three million, four million? I think we burn about three to four million a year,

Cause we knew what the pain points of an early stage startup were? And we had a bunch of developers, like, eighteen developers. And so it was like, we could have built products that were What was the total budget? Is your budget for the do you know, like, three million, four million? I think we burn about three to four million a year,

55:45

in funding. And we had that much money for for twenty people. Well, we also had, it wasn't fully twenty. Twenty was, like, where it got to at the peak, but also, I would say the core team was, like, let's say, fifteen people. So fifteen people, I think you can do math. Maybe maybe I have it a little bit longer. There was I I don't know if that was pre taking into account the profits from one of our businesses. So We also

in funding. And we had that much money for for twenty people. Well, we also had, it wasn't fully twenty. Twenty was, like, where it got to at the peak, but also, I would say the core team was, like, let's say, fifteen people. So fifteen people, I think you can do math. Maybe maybe I have it a little bit longer. There was I I don't know if that was pre taking into account the profits from one of our businesses. So We also

56:05

revamped one of his early businesses that was his Cash cow birthday alarm,

revamped one of his early businesses that was his Cash cow birthday alarm,

56:09

and birthday alarm was making millions of dollars of profits before it had been declining year over year for five years straight, we kind of, like, revamped it, tried to turn it around, and got it back to, you know, slightly growing, basically, at the by the time I left. And so,

and birthday alarm was making millions of dollars of profits before it had been declining year over year for five years straight, we kind of, like, revamped it, tried to turn it around, and got it back to, you know, slightly growing, basically, at the by the time I left. And so,

56:23

that covered a portion of the bird. So I don't know if the three or four million was pre that or post that. I don't remember at this point. It's been six or seven years since I was doing that. Which was there, was there a developer tool idea that you thought you should do, but you didn't, and someone else came and took the opportunity tell you three ideas that I think would have worked that we had that we'd literally discussed and had the idea for.

that covered a portion of the bird. So I don't know if the three or four million was pre that or post that. I don't remember at this point. It's been six or seven years since I was doing that. Which was there, was there a developer tool idea that you thought you should do, but you didn't, and someone else came and took the opportunity tell you three ideas that I think would have worked that we had that we'd literally discussed and had the idea for.

56:44

The first was,

The first was,

56:46

user testing. So I used a very early prototype version of user testing, and I was like, hey, this is a pain point for a startup. Like, like, the the the company use The company user testing, which is basically, like, I could pay a hundred dollars, and I could get four people to go try our app, talk talk through it, because they would find bugs, they would tell us if they liked it or if they didn't like it, they would tell us what's confusing about I was like, these videos are amazing. Like, this is saving me so much time versus having to go in the wild and find literally find people, stand over their shoulder and watch them do this. Or just guess. And I was like, this is a super useful service. And I told, Michael, that one day, I was like, hey, I think we should build this four startups. And I think we could outpace them in in terms of marketing because we're here in Silicon Valley. We understand the the startup game. Like, we're we would be good at getting early stage companies to use And user testing dot com is, like, a multi hundred million dollar a year business now. Yeah. Yeah. Exactly. It went public at a period of time. It went public. I think it went back private now.

user testing. So I used a very early prototype version of user testing, and I was like, hey, this is a pain point for a startup. Like, like, the the the company use The company user testing, which is basically, like, I could pay a hundred dollars, and I could get four people to go try our app, talk talk through it, because they would find bugs, they would tell us if they liked it or if they didn't like it, they would tell us what's confusing about I was like, these videos are amazing. Like, this is saving me so much time versus having to go in the wild and find literally find people, stand over their shoulder and watch them do this. Or just guess. And I was like, this is a super useful service. And I told, Michael, that one day, I was like, hey, I think we should build this four startups. And I think we could outpace them in in terms of marketing because we're here in Silicon Valley. We understand the the startup game. Like, we're we would be good at getting early stage companies to use And user testing dot com is, like, a multi hundred million dollar a year business now. Yeah. Yeah. Exactly. It went public at a period of time. It went public. I think it went back private now.

57:42

But, yeah, it was a it turned out to be a big success, you know, eight years later.

But, yeah, it was a it turned out to be a big success, you know, eight years later.

57:47

Like, they they took it all the way, took it to IPO. And he was like, yeah.

Like, they they took it all the way, took it to IPO. And he was like, yeah.

57:52

Could do.

Could do.

57:53

Seems kinda boring. Right? And I was, like, too young and weak. And I I had I was twenty four years old, and he was my hero, and he was, you know, my boss at the time kind of thing. And I was like, yeah. Yeah. You're right. You're right. You're right. You're right. You're right. I'm sorry. Sorry. Sorry. I even said that. Right? Like, I I backed off it right away. Same thing happened with cryptos, twenty thirteen,

Seems kinda boring. Right? And I was, like, too young and weak. And I I had I was twenty four years old, and he was my hero, and he was, you know, my boss at the time kind of thing. And I was like, yeah. Yeah. You're right. You're right. You're right. You're right. You're right. I'm sorry. Sorry. Sorry. I even said that. Right? Like, I I backed off it right away. Same thing happened with cryptos, twenty thirteen,

58:10

our SIS admin, the the guy who's running, like, our whole server set up, was, like,

our SIS admin, the the guy who's running, like, our whole server set up, was, like,

58:15

guys are mining Bitcoin on this server. And we were, like, mining what? It tells us why Bitcoin is gonna be the next big thing.

guys are mining Bitcoin on this server. And we were, like, mining what? It tells us why Bitcoin is gonna be the next big thing.

58:23

All of our all of our engineers were like, yeah, this makes sense. We love this.

All of our all of our engineers were like, yeah, this makes sense. We love this.

58:28

And our team loved it and what our CTO was like, hey. No. Normally, this guy never had product ideas. He was like, tell me what to build. I could build anything. He's like, I got an idea. And I was like, oh, shit. Paul's got an idea. Fantastic. Let's hear it. He's like,

And our team loved it and what our CTO was like, hey. No. Normally, this guy never had product ideas. He was like, tell me what to build. I could build anything. He's like, I got an idea. And I was like, oh, shit. Paul's got an idea. Fantastic. Let's hear it. He's like,

58:42

Bitcoin, I think, is gonna be a thing.

Bitcoin, I think, is gonna be a thing.

58:44

And there's, like, no there's only one exchange. There's a startup called coinbase,

And there's, like, no there's only one exchange. There's a startup called coinbase,

58:49

but, like, they're just getting started, and he's, like, think we could build either an exchange or one of the other, like, financial services

but, like, they're just getting started, and he's, like, think we could build either an exchange or one of the other, like, financial services

58:55

for this, like, cryptocurrency

for this, like, cryptocurrency

58:57

industry.

industry.

58:58

He's like, they don't he's like, you it's hard to take a payment. You know, you can't take credit card. You can't do any of these things that you're gonna wanna do to enter, like, for a a human being to use crypto.

He's like, they don't he's like, you it's hard to take a payment. You know, you can't take credit card. You can't do any of these things that you're gonna wanna do to enter, like, for a a human being to use crypto.

59:08

He's like, we should just start building financial services. Let's start with an exchange. And then let's see. Maybe we could do, you know, debit cards, on ramp, off ramp. Like, what what can we do? And he he was so motivated. He built, like, a prototype overnight.

He's like, we should just start building financial services. Let's start with an exchange. And then let's see. Maybe we could do, you know, debit cards, on ramp, off ramp. Like, what what can we do? And he he was so motivated. He built, like, a prototype overnight.

59:20

He got he he he started coordinating with a designer. He, like, shoved the product manager to a corner. It was, like, you know, shut up. I got this. And there's just like a great sign for a startup when the engineers are like, I know what needs to be built here. I I intuitively understand.

He got he he he started coordinating with a designer. He, like, shoved the product manager to a corner. It was, like, you know, shut up. I got this. And there's just like a great sign for a startup when the engineers are like, I know what needs to be built here. I I intuitively understand.

59:34

And then our lawyer, our in house counsel, called up, our investor was like, hey, the guys are talking about Bitcoin. I googled it. I think it's for drugs and Like, you know, I don't know if this is the right idea. So he came in. He was like, you know,

And then our lawyer, our in house counsel, called up, our investor was like, hey, the guys are talking about Bitcoin. I googled it. I think it's for drugs and Like, you know, I don't know if this is the right idea. So he came in. He was like, you know,

59:48

I don't mind losing the you know, three or four million dollars we spend on, on whatever. Like, that's okay. That's an acceptable burden. But I'm not going to jail. But I'm not trying to go to jail, and I'm not trying to do, like, money. I'm not trying to handle, like, money in serious, like, ways like this.

I don't mind losing the you know, three or four million dollars we spend on, on whatever. Like, that's okay. That's an acceptable burden. But I'm not going to jail. But I'm not trying to go to jail, and I'm not trying to do, like, money. I'm not trying to handle, like, money in serious, like, ways like this.

01:00:02

I think, like, bitcoin, isn't this, like, snake oil? I don't know. I, like, kinda con I convinced him enough that day to buy Bitcoin, I think. Like, he was basically like, I don't know. Sounds a little sketchy.

I think, like, bitcoin, isn't this, like, snake oil? I don't know. I, like, kinda con I convinced him enough that day to buy Bitcoin, I think. Like, he was basically like, I don't know. Sounds a little sketchy.

01:00:13

He, like, bought some as a hedge, but he was, like, I don't think we should do I don't think we should be in the Bitcoin business because you need a you need licenses to do this. You're basically just talking about building a bank. It's a super gray area.

He, like, bought some as a hedge, but he was, like, I don't think we should do I don't think we should be in the Bitcoin business because you need a you need licenses to do this. You're basically just talking about building a bank. It's a super gray area.

01:00:26

I I'm not trying to lose my billion dollars. Like, I can't lose the three million. I can't lose my billion. And I was like, dude. The message I got. Hotblock Michael Bert. He just blocked you guys hard. I I I don't mean to blame him. The the the mistakes were all on me. I'm just I recall two examples where I think we had good ideas

I I'm not trying to lose my billion dollars. Like, I can't lose the three million. I can't lose my billion. And I was like, dude. The message I got. Hotblock Michael Bert. He just blocked you guys hard. I I I don't mean to blame him. The the the mistakes were all on me. I'm just I recall two examples where I think we had good ideas

01:00:42

that we did. What was the third one? See through. The third was

that we did. What was the third one? See through. The third was

01:00:46

We had built Blab into a business that was, like, a really good video chat product.

We had built Blab into a business that was, like, a really good video chat product.

01:00:54

It was it had got to four million users. So it was, like, kind of a thing. So it was basically, like, if you see Clubhouse today or, like, Zoom today, it was, like, basically,

It was it had got to four million users. So it was, like, kind of a thing. So it was basically, like, if you see Clubhouse today or, like, Zoom today, it was, like, basically,

01:01:03

Like a Zoom caller, Google hangout, four people could be on the screen talking, but there was, like, a live audience. And anybody could kind of request to join and jump in from the audience and start talking. So you could do, like, call in shows and shit like that.

Like a Zoom caller, Google hangout, four people could be on the screen talking, but there was, like, a live audience. And anybody could kind of request to join and jump in from the audience and start talking. So you could do, like, call in shows and shit like that.

01:01:13

And it got pretty popular. Like, Tony Robbins was using it. Like, famous bands were using it. The UFC was using it. Martin Carelli. Martin Carelli was using it. Yeah. Exactly.

And it got pretty popular. Like, Tony Robbins was using it. Like, famous bands were using it. The UFC was using it. Martin Carelli. Martin Carelli was using it. Yeah. Exactly.

01:01:21

And so we had we got to four million users, but it was like

And so we had we got to four million users, but it was like

01:01:25

so we thought maybe this is that thing, that big social product we've been waiting for, but I it was pretty clear to me that

so we thought maybe this is that thing, that big social product we've been waiting for, but I it was pretty clear to me that

01:01:30

It was too leaking. Churn was high. Yeah. Churn was gonna be too high. People weren't gonna use this every day or the people who did use it every day, they were there just to make friends. So therefore, it wouldn't grow because they didn't bring friends. They were there to make friends. And so you have this problem where,

It was too leaking. Churn was high. Yeah. Churn was gonna be too high. People weren't gonna use this every day or the people who did use it every day, they were there just to make friends. So therefore, it wouldn't grow because they didn't bring friends. They were there to make friends. And so you have this problem where,

01:01:44

if you're wire if you're sticky users are people who are there to meet people. They're not gonna bring people.

if you're wire if you're sticky users are people who are there to meet people. They're not gonna bring people.

01:01:49

And so you're you're either not gonna grow and you're gonna have stickiness or you're gonna grow and you're not gonna have stickiness was the the problem we ran into. Is why, by the way, when I wrote that thread that went viral calling explaining why clubhouse was not gonna work back when clubhouse was at its peak, The reason I knew that was because we had built a very similar product and run into all those same issues. And sure enough, it's all playing out now. So

And so you're you're either not gonna grow and you're gonna have stickiness or you're gonna grow and you're not gonna have stickiness was the the problem we ran into. Is why, by the way, when I wrote that thread that went viral calling explaining why clubhouse was not gonna work back when clubhouse was at its peak, The reason I knew that was because we had built a very similar product and run into all those same issues. And sure enough, it's all playing out now. So

01:02:08

you didn't get rich. At least you got kinda popular on Twitter. Yeah.

you didn't get rich. At least you got kinda popular on Twitter. Yeah.

01:02:13

So there's that. What's the

So there's that. What's the

01:02:15

it's like

it's like

01:02:16

I just dropped four hundred dollars at Checky Chees, and I got this, like, you know, a little little sneaky. Laser pointer. Yeah. You got a laser pointer.

I just dropped four hundred dollars at Checky Chees, and I got this, like, you know, a little little sneaky. Laser pointer. Yeah. You got a laser pointer.

01:02:26

So that's cute.

So that's cute.

01:02:28

You have your you have your little Twitter thing. That's nice. Exactly.

You have your you have your little Twitter thing. That's nice. Exactly.

01:02:32

So so that was the the thing there. The move there would have been to shift towards, like, Citrix was the big

So so that was the the thing there. The move there would have been to shift towards, like, Citrix was the big

01:02:38

Citrix had a thing called Webex, which is, like, their, like,

Citrix had a thing called Webex, which is, like, their, like,

01:02:41

video chat, like, for meetings and presence and conferences and webinars.

video chat, like, for meetings and presence and conferences and webinars.

01:02:45

And the obvious thing was we had built a way better tool for webinars

And the obvious thing was we had built a way better tool for webinars

01:02:50

or or, like, kind of large company chats, like,

or or, like, kind of large company chats, like,

01:02:53

all hands meetings, things like that. If we had pivoted to to b to b, basically,

all hands meetings, things like that. If we had pivoted to to b to b, basically,

01:03:00

we genuinely had a, like, sort of, like, you know, five x better product than them at the time. And I think we could have made it successful. We even had the idea. We were like, should we do this? We're like,

we genuinely had a, like, sort of, like, you know, five x better product than them at the time. And I think we could have made it successful. We even had the idea. We were like, should we do this? We're like,

01:03:10

Kinda gotta do sales and shit. I don't know. Like, do we wanna do that? Are we are we a b to b company now? And I was like, nah.

Kinda gotta do sales and shit. I don't know. Like, do we wanna do that? Are we are we a b to b company now? And I was like, nah.

01:03:16

We'll just try again to build the next big social app, which was, you know, a giant mistake. Hey. You're not flying private, and you don't have a vacation at home in Tahoe. But at least you learned,

We'll just try again to build the next big social app, which was, you know, a giant mistake. Hey. You're not flying private, and you don't have a vacation at home in Tahoe. But at least you learned,

01:03:27

At least you learned.

At least you learned.

01:03:30

You know, if you're not waiting, you're learning. That'll be that'll be the way they'll learn.

You know, if you're not waiting, you're learning. That'll be that'll be the way they'll learn.

01:03:34

It's a memoir called

It's a memoir called

01:03:35

At least I learned.

At least I learned.

01:03:38

Dude, I hate when people say winning or learning. I'd rather win. I don't wanna learn. I'd rather be a dumb winner than a smart loser.

Dude, I hate when people say winning or learning. I'd rather win. I don't wanna learn. I'd rather be a dumb winner than a smart loser.

01:03:48

All day of the week.

All day of the week.

01:03:51

That's easy. I'd rather be waiting on my plane, but barely know how to read.

That's easy. I'd rather be waiting on my plane, but barely know how to read.

01:03:56

This is why I love this pod. You get stories like that. Those are good stories.

This is why I love this pod. You get stories like that. Those are good stories.

01:04:01

Yeah. I think we should, should wrap it up there. But tell me what thing what's that say on your shirt? Austin three sixteen baby. It says on that shirt.

Yeah. I think we should, should wrap it up there. But tell me what thing what's that say on your shirt? Austin three sixteen baby. It says on that shirt.

01:04:12

I we gotta start getting back into that stuff. I've been out of the game, but, anyway, good pod. That's the episode.

I we gotta start getting back into that stuff. I've been out of the game, but, anyway, good pod. That's the episode.

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