00:00

I'm I am human optimization

I'm I am human optimization

00:03

and optimized

and optimized

00:04

to to be what though? To just be happy.

to to be what though? To just be happy.

00:10

I feel like I could rule the world. I know I could be what I want to.

I feel like I could rule the world. I know I could be what I want to.

00:15

I put my all it like the day's off on a road. Let's travel never looking back. Alright. Sorry. We are late. We, we're we're we're recording another episode and and Yeah. Look, I got the context. I thought it was fascinating. I loved the idea of, like, your digital media company being acquired, and then you have to do a a podcast with a guy acquired it to no longer works there, or no longer the CEO. It's fascinating.

I put my all it like the day's off on a road. Let's travel never looking back. Alright. Sorry. We are late. We, we're we're we're recording another episode and and Yeah. Look, I got the context. I thought it was fascinating. I loved the idea of, like, your digital media company being acquired, and then you have to do a a podcast with a guy acquired it to no longer works there, or no longer the CEO. It's fascinating.

00:41

Well, he told a story that was, I think, because I think most people don't wanna hear necessarily from, oh, you're the CEO of some marketing companies, some public companies, not the the sexiest story.

Well, he told a story that was, I think, because I think most people don't wanna hear necessarily from, oh, you're the CEO of some marketing companies, some public companies, not the the sexiest story.

00:51

But he he just gotten a crazy snowmobile accident and broke, like, every bone in his body

But he he just gotten a crazy snowmobile accident and broke, like, every bone in his body

00:56

and, was sort of, like, lying there on for an hour thinking I might die or, you know, maybe, hopefully, any his cell phone had, like, one bar and he was able to call the police and get get get a firefighter to come save him.

and, was sort of, like, lying there on for an hour thinking I might die or, you know, maybe, hopefully, any his cell phone had, like, one bar and he was able to call the police and get get get a firefighter to come save him.

01:07

Wow. And so he told that story. And I was like, okay. This is good. This is good content then. Never then I'm happy with how this turned out.

Wow. And so he told that story. And I was like, okay. This is good. This is good content then. Never then I'm happy with how this turned out.

01:13

Wow. That's that is fascinating.

Wow. That's that is fascinating.

01:15

So rough. Scary. Yeah. It was good. He was, like, it it was, like, a movie. We're, like, you know, Brian, this is, like, a movie. You know, like, billionaire, tech guy, almost dies, quits and starts meditating.

So rough. Scary. Yeah. It was good. He was, like, it it was, like, a movie. We're, like, you know, Brian, this is, like, a movie. You know, like, billionaire, tech guy, almost dies, quits and starts meditating.

01:25

And Yeah. He became, like, a philanthropist afterward. He reevaluated his life while he was lying there. That sort of thing.

And Yeah. He became, like, a philanthropist afterward. He reevaluated his life while he was lying there. That sort of thing.

01:31

Alright, Sam. You wanna do a quick intro? No. You do You do it. I like I've I've enjoyed you, doing it lately. Okay. I'll give the,

Alright, Sam. You wanna do a quick intro? No. You do You do it. I like I've I've enjoyed you, doing it lately. Okay. I'll give the,

01:40

I'll give the, like, the brief context of this. Okay. So, Rob,

I'll give the, like, the brief context of this. Okay. So, Rob,

01:44

I don't know if you know this, but your your show on MTV,

I don't know if you know this, but your your show on MTV,

01:48

there's a there's a kind of a meme about it on Reddit. Do you ever go to Reddit?

there's a there's a kind of a meme about it on Reddit. Do you ever go to Reddit?

01:52

I do not. Okay. So, you know, of Reddit, it's like a Of course. It's a popular kind of website or whatever. Of course. Yeah. So me and Sam both watched the the show, the challenge on MTV.

I do not. Okay. So, you know, of Reddit, it's like a Of course. It's a popular kind of website or whatever. Of course. Yeah. So me and Sam both watched the the show, the challenge on MTV.

02:02

And,

And,

02:03

and the challenge has been around for, like, fifteen years. It's kinda like our our, you know,

and the challenge has been around for, like, fifteen years. It's kinda like our our, you know,

02:08

not even a guilty pleasure, frankly. I'm not guilty I I feel great about it. No. It's a great show. This is great. This is great. This is great. And so me and Sam both watched the challenge, and we're probably the only kinda, like, tech investor dude Bro. It's thinking of my life. My wife watches it. I Yeah. Sam hides behind his wife. I love it. I I'm I'm I'm not afraid to say it. I came out the closet, said I love the challenge. So

not even a guilty pleasure, frankly. I'm not guilty I I feel great about it. No. It's a great show. This is great. This is great. This is great. And so me and Sam both watched the challenge, and we're probably the only kinda, like, tech investor dude Bro. It's thinking of my life. My wife watches it. I Yeah. Sam hides behind his wife. I love it. I I'm I'm I'm not afraid to say it. I came out the closet, said I love the challenge. So

02:28

On on Reddit, there's this big subreddit about the challenge. And the running joke is that MTV plays twenty three hours

On on Reddit, there's this big subreddit about the challenge. And the running joke is that MTV plays twenty three hours

02:36

of,

of,

02:37

of of ridiculous,

of of ridiculous,

02:39

ridiculousness,

ridiculousness,

02:40

and then one hour of the challenge

and then one hour of the challenge

02:42

on Wednesdays. And so, because your show is Your show is always on TV. I don't know if you know this, but it's kinda like constantly on MTV. And so there's a running joke that that's the that's all the channel is basically is ridiculousness.

on Wednesdays. And so, because your show is Your show is always on TV. I don't know if you know this, but it's kinda like constantly on MTV. And so there's a running joke that that's the that's all the channel is basically is ridiculousness.

02:55

I don't know if you know about that or if you have any thoughts, but I wanted to to start there.

I don't know if you know about that or if you have any thoughts, but I wanted to to start there.

02:59

Well, I mean, yeah. I mean, it's sixty percent of the total programming.

Well, I mean, yeah. I mean, it's sixty percent of the total programming.

03:02

Is it really?

Is it really?

03:04

Yeah. And it's it's fascinating because it's, like,

Yeah. And it's it's fascinating because it's, like,

03:07

you know, as I have evolved the program and my relationship with the network and ultimately

you know, as I have evolved the program and my relationship with the network and ultimately

03:12

sort of the business that I have with the network. It evolved into

sort of the business that I have with the network. It evolved into

03:16

creating more content and airing more shows.

creating more content and airing more shows.

03:19

And so they began to air more shows, and the ratings went up higher and higher.

And so they began to air more shows, and the ratings went up higher and higher.

03:24

So then now people are watching it in blocks of, you know, two and three hours at a time, So it, you know, in linear cable as a whole kind of faded to appointment television,

So then now people are watching it in blocks of, you know, two and three hours at a time, So it, you know, in linear cable as a whole kind of faded to appointment television,

03:35

and you had hero content that pushed up to the forward on almost all the networks,

and you had hero content that pushed up to the forward on almost all the networks,

03:40

And I just happen to be lucky. You know what I mean? It's like finding that sort of resurgence, but I was also because I control and own the the the

And I just happen to be lucky. You know what I mean? It's like finding that sort of resurgence, but I was also because I control and own the the the

03:48

the production.

the production.

03:49

I have negotiated on the unit economics of the show and what the network needed as the

I have negotiated on the unit economics of the show and what the network needed as the

03:55

cable advertising world was evolving. So I I was able to control it at a higher level than traditional talent, which took me from getting

cable advertising world was evolving. So I I was able to control it at a higher level than traditional talent, which took me from getting

04:04

thirty episode orders to a hundred and sixty eight episode orders, which then eventually became five hundred episode orders. Right? It's a

thirty episode orders to a hundred and sixty eight episode orders, which then eventually became five hundred episode orders. Right? It's a

04:12

And I the usual

And I the usual

04:14

Were you all all plugged into that? Like, I know with, for example, athletes,

Were you all all plugged into that? Like, I know with, for example, athletes,

04:18

like Floyd Mayweather, right, starts off as a boxer But then the promotion, the the production company based it. We takes all the economics, and he's out here. The talent, the one that's drawn in all the viewers, but didn't own that piece. And then over time, now he owns it all because he he kind of, like, got screwed for a few years or, you know, sort of wisened up and said, oh, I I need to own more of this stack in order for me to, like, benefit in the way that for the value I'm bringing. Were you did you get it from day one, or did it take some time for you to figure that part Look, I think you guys know the complexity of making a successful business. Right? So at at the at the end of the day, there's arbitrage for talent and different aspects of business, and it relates to entertainment. But the ability to actually monetize and create value, and then in my case, sell it for a significant amount of money, is extraordinarily difficult unless you really understand business at a really high level. So it's it's way beyond

like Floyd Mayweather, right, starts off as a boxer But then the promotion, the the production company based it. We takes all the economics, and he's out here. The talent, the one that's drawn in all the viewers, but didn't own that piece. And then over time, now he owns it all because he he kind of, like, got screwed for a few years or, you know, sort of wisened up and said, oh, I I need to own more of this stack in order for me to, like, benefit in the way that for the value I'm bringing. Were you did you get it from day one, or did it take some time for you to figure that part Look, I think you guys know the complexity of making a successful business. Right? So at at the at the end of the day, there's arbitrage for talent and different aspects of business, and it relates to entertainment. But the ability to actually monetize and create value, and then in my case, sell it for a significant amount of money, is extraordinarily difficult unless you really understand business at a really high level. So it's it's way beyond

05:10

I'm you know, I started my first company at eighteen years old. I went through basically years and years of

I'm you know, I started my first company at eighteen years old. I went through basically years and years of

05:16

of making millions and losing millions through ventures where I ultimately created a a system,

of making millions and losing millions through ventures where I ultimately created a a system,

05:23

to to grow into being a great entrepreneur. And then I capitalized

to to grow into being a great entrepreneur. And then I capitalized

05:27

on

on

05:28

this unfair advantage that I had in the entertainment space to be able to look at the opportunity and maximize it both from a talent perspective

this unfair advantage that I had in the entertainment space to be able to look at the opportunity and maximize it both from a talent perspective

05:38

and create a business that I was able to have acquired,

and create a business that I was able to have acquired,

05:42

through that platform. You know what I mean? It's I think it's more rare than it is common for an athlete to to have that mindset. Yeah. And let me give a background here. And this is What I'm about to say is with no research, it's just as a fan. So I don't you don't know this, but I I I still skate. So I've been a fan of yours forever.

through that platform. You know what I mean? It's I think it's more rare than it is common for an athlete to to have that mindset. Yeah. And let me give a background here. And this is What I'm about to say is with no research, it's just as a fan. So I don't you don't know this, but I I I still skate. So I've been a fan of yours forever.

06:00

And so here we I I have here, look.

And so here we I I have here, look.

06:04

Here here it is. Can you see that?

Here here it is. Can you see that?

06:06

There's my tray flip. Plugging about a full tray flip right here. Fully caught.

There's my tray flip. Plugging about a full tray flip right here. Fully caught.

06:10

Yeah. Totally trace with. Look, I could

Yeah. Totally trace with. Look, I could

06:13

still I still have it in me a little bit. Oh, my camera will come back in a second. But so you,

still I still have it in me a little bit. Oh, my camera will come back in a second. But so you,

06:19

you you started skating very young, and I think you were sponsored

you you started skating very young, and I think you were sponsored

06:22

by alien workshop when you were, like, thirteen, fourteen, fifteen, something like that. Right?

by alien workshop when you were, like, thirteen, fourteen, fifteen, something like that. Right?

06:26

Able to give you more context, like, I got sponsored at,

Able to give you more context, like, I got sponsored at,

06:30

eleven years old, but I

eleven years old, but I

06:33

I connected with the group, and and when they founded

I connected with the group, and and when they founded

06:36

the alien workshop, and I turned pro for it when I was sixteen.

the alien workshop, and I turned pro for it when I was sixteen.

06:41

And you, but now I think you you own Alien workshop. Right? Or your your part owner? No. I I acquired it for four million dollars, and then I gave it back to the original founders. It was free and clear. On top of buying a bunker in Ohio so they could run the company and gave that to them free and clear. Now it's the worst mistake I've ever done in my life was why would you acquire a skateboarding business

And you, but now I think you you own Alien workshop. Right? Or your your part owner? No. I I acquired it for four million dollars, and then I gave it back to the original founders. It was free and clear. On top of buying a bunker in Ohio so they could run the company and gave that to them free and clear. Now it's the worst mistake I've ever done in my life was why would you acquire a skateboarding business

07:04

look, I, you know, I I I did it more if they were acquired by Burton,

look, I, you know, I I I did it more if they were acquired by Burton,

07:08

and I

and I

07:10

I, every advisor

I, every advisor

07:11

around me was, like, this company does not make money. It has terrible margins. Like, it burns cash. Like, this is a terrible investment. I didn't care. I didn't understand business well enough. I just wanted it for the story, the hometown kid,

around me was, like, this company does not make money. It has terrible margins. Like, it burns cash. Like, this is a terrible investment. I didn't care. I didn't understand business well enough. I just wanted it for the story, the hometown kid,

07:24

buys back, you know, the alien workshop that he sat in the room and helped choose the name and create the brand when he was sixteen years old and finds great success and comes back and acquires the business. And when I I acquired it, I felt like I acquired a hornet's nest. And I I learned so much about the operational side of business and culture and and the dynamics of

buys back, you know, the alien workshop that he sat in the room and helped choose the name and create the brand when he was sixteen years old and finds great success and comes back and acquires the business. And when I I acquired it, I felt like I acquired a hornet's nest. And I I learned so much about the operational side of business and culture and and the dynamics of

07:47

what I'd consider

what I'd consider

07:48

a a a toxic culture.

a a a toxic culture.

07:52

And I just realized that that my passion was to create, build, and, and create an ROI and IRR

And I just realized that that my passion was to create, build, and, and create an ROI and IRR

08:01

for the stuff that I created, and that's that doesn't align with skateboarding very much. Right? Like, they're really, like, misery loves company. Let's all be broke. Let's all barely survive.

for the stuff that I created, and that's that doesn't align with skateboarding very much. Right? Like, they're really, like, misery loves company. Let's all be broke. Let's all barely survive.

08:10

Let's all, like, keep Starting Art syndrome. Everything. Starming artist syndrome. And I I've literally,

Let's all, like, keep Starting Art syndrome. Everything. Starming artist syndrome. And I I've literally,

08:16

like, was on another call and was, like, man, I don't even wanna be on it. I don't wanna put another bit of my energy in here. And I'm like, you wanna know what the real hero story will be? I'm going to give back the original founders.

like, was on another call and was, like, man, I don't even wanna be on it. I don't wanna put another bit of my energy in here. And I'm like, you wanna know what the real hero story will be? I'm going to give back the original founders.

08:27

Who built the company and sold it, I'm going to just give the entire thing back to them, and that's what I did. So we have to talk about that in a second. That's crazy to me. Not in a bad way, but it's crazy. And so you're you're you're a skater. You know, I used to watch you in a lot of transworld videos. That's a kid and a and a bunch of other stuff. And then you were early ish at, I think, very early at DC shoes before DC shoes was even named DC. Right?

Who built the company and sold it, I'm going to just give the entire thing back to them, and that's what I did. So we have to talk about that in a second. That's crazy to me. Not in a bad way, but it's crazy. And so you're you're you're a skater. You know, I used to watch you in a lot of transworld videos. That's a kid and a and a bunch of other stuff. And then you were early ish at, I think, very early at DC shoes before DC shoes was even named DC. Right?

08:53

That ended up becoming a pretty monster success.

That ended up becoming a pretty monster success.

08:57

And so you've seen a bunch of stuff. Then you started some of the early shows, which crushed it. And then now you're telling you're sitting here talking about ridiculousness. And the way that you're describing things, I'm like, the it just the evolution's crazy. Right? From skateboarder to, like, talking about how you own the sixty percent of the programming on MTV. And so I wanted to give, like, context there because it's it's It's amazing and it's inspirational. But at this point, you've got your hands in everything. It seems like you've gotten you do you dabble. You do a bunch of stuff. If I remember correctly years ago, you had like food truck. Is that right?

And so you've seen a bunch of stuff. Then you started some of the early shows, which crushed it. And then now you're telling you're sitting here talking about ridiculousness. And the way that you're describing things, I'm like, the it just the evolution's crazy. Right? From skateboarder to, like, talking about how you own the sixty percent of the programming on MTV. And so I wanted to give, like, context there because it's it's It's amazing and it's inspirational. But at this point, you've got your hands in everything. It seems like you've gotten you do you dabble. You do a bunch of stuff. If I remember correctly years ago, you had like food truck. Is that right?

09:30

I might have wrote an episode around a food truck, but it was probably fake, a fancy factor.

I might have wrote an episode around a food truck, but it was probably fake, a fancy factor.

09:35

You had, like, a bunch of different you, you know, you had a bunch of different stuff. You got your hands and everything. I think you even did I read that you were

You had, like, a bunch of different you, you know, you had a bunch of different stuff. You got your hands and everything. I think you even did I read that you were

09:42

you do, horse racing? You own race horses?

you do, horse racing? You own race horses?

09:45

I did. I did. I when I got into horse racing, I jockeyed a horse for, a race at Hollywood Park and won the race,

I did. I did. I when I got into horse racing, I jockeyed a horse for, a race at Hollywood Park and won the race,

09:53

went on to own twelve or thirteen race horses, including a horse that I,

went on to own twelve or thirteen race horses, including a horse that I,

09:58

that guy third place in the breeders cup that I sold for two million dollars that I paid two hundred grand for.

that guy third place in the breeders cup that I sold for two million dollars that I paid two hundred grand for.

10:05

That's crazy. To me. So Is is owning a horse a good good investment in general? Like, that's a obviously, that's a great flip. But It's it's not, but I, for me, I got out unscathed,

That's crazy. To me. So Is is owning a horse a good good investment in general? Like, that's a obviously, that's a great flip. But It's it's not, but I, for me, I got out unscathed,

10:14

You know what I mean? Like, for a lot of people I know that are in it, it's just really for the enjoyment of it. It's a lot of fun to go watch your horse race.

You know what I mean? Like, for a lot of people I know that are in it, it's just really for the enjoyment of it. It's a lot of fun to go watch your horse race.

10:21

You know, I had a lot of respect in the racing community because they know I jockey the horse. They know how insane that is. Right? Did you do that as a skit or did you take it seriously?

You know, I had a lot of respect in the racing community because they know I jockey the horse. They know how insane that is. Right? Did you do that as a skit or did you take it seriously?

10:30

No. I mean, I did it as a skid. I mean, it's, like, the don't it's the scariest thing I've ever done. You're talking to a guy who's broke the world record for jumping the car backwards I barrel rolled a car. I've been attacked by a shark, a tiger.

No. I mean, I did it as a skid. I mean, it's, like, the don't it's the scariest thing I've ever done. You're talking to a guy who's broke the world record for jumping the car backwards I barrel rolled a car. I've been attacked by a shark, a tiger.

10:41

It's, like, I've done, you know, broken twenty five world records on a skateboard, but scariest thing I'd ever done in my life is jockey a horse at Hollywood Park, because it's just you on the back of this horse, you're you got ahold of its man. You break gate, you're going fifty miles an hour on the back of this giant beast.

It's, like, I've done, you know, broken twenty five world records on a skateboard, but scariest thing I'd ever done in my life is jockey a horse at Hollywood Park, because it's just you on the back of this horse, you're you got ahold of its man. You break gate, you're going fifty miles an hour on the back of this giant beast.

10:59

How do you how is your current

How do you how is your current

11:02

your your entity is set up right now as well as your focus. Because if you have all well, that's gonna the reason I'm listing all these crazy stuff, the crazy things that you do and all these projects that you've got going on, which are very substantial. How are you balancing all of this and what's your current business structure? I mean, do you have like Rob Dyrdic Media, which only does the MTV stuff, and you get, some type of fee from them, and then you have,

your your entity is set up right now as well as your focus. Because if you have all well, that's gonna the reason I'm listing all these crazy stuff, the crazy things that you do and all these projects that you've got going on, which are very substantial. How are you balancing all of this and what's your current business structure? I mean, do you have like Rob Dyrdic Media, which only does the MTV stuff, and you get, some type of fee from them, and then you have,

11:24

you know, I've and I've and I've been let me let me let me tell you. Let me tell you. Let me tell you. If we hey. If you wanna talk structure, let's talk some structure. Yeah. I'll be here. We operate as a very

you know, I've and I've and I've been let me let me let me tell you. Let me tell you. Let me tell you. If we hey. If you wanna talk structure, let's talk some structure. Yeah. I'll be here. We operate as a very

11:34

probably, like, a hybrid entertainment

probably, like, a hybrid entertainment

11:37

family office, right, slash venture creation studio. Right? So I have a single to tee the Durdick Machine LLC that owns everything, including Rob Durdek Inc, which is the the entertainment side of Rob Durdek's business So all of that capital flows into the single LLC. And then

family office, right, slash venture creation studio. Right? So I have a single to tee the Durdick Machine LLC that owns everything, including Rob Durdek Inc, which is the the entertainment side of Rob Durdek's business So all of that capital flows into the single LLC. And then

11:55

I distribute that capital into,

I distribute that capital into,

11:58

real estate holdings, right, the cash flowing real estate holdings or I distributed into ventures that I co find and create. Right? So I co find and create almost every single company that I build.

real estate holdings, right, the cash flowing real estate holdings or I distributed into ventures that I co find and create. Right? So I co find and create almost every single company that I build.

12:10

And I I do I co find it with common shares, and then I do the initial funding

And I I do I co find it with common shares, and then I do the initial funding

12:16

usually in the eight hundred to a million and a half, a million dollar,

usually in the eight hundred to a million and a half, a million dollar,

12:21

sort of pre money. And then I put two two fifty to five hundred into every venture.

sort of pre money. And then I put two two fifty to five hundred into every venture.

12:26

I try to own between twenty five and seventy percent of every single venture that I have at maturity.

I try to own between twenty five and seventy percent of every single venture that I have at maturity.

12:33

I have built seventeen companies sold six for and netted four hundred and fifty million since I launched the company

I have built seventeen companies sold six for and netted four hundred and fifty million since I launched the company

12:41

in two thousand and sixteen. One of those is the production company, but all of these entities sit under the umbrella of the venture side of the Dyrdick Machine business,

in two thousand and sixteen. One of those is the production company, but all of these entities sit under the umbrella of the venture side of the Dyrdick Machine business,

12:50

including Rob Dyrdick, the television business. So my production company that was acquired, my earnout goes into the LLC,

including Rob Dyrdick, the television business. So my production company that was acquired, my earnout goes into the LLC,

12:58

that I own a hundred percent of. Right? And then

that I own a hundred percent of. Right? And then

13:01

my talent money lives in that same same thing, then I pay myself a salary that goes through that. And then I invest all of that in

my talent money lives in that same same thing, then I pay myself a salary that goes through that. And then I invest all of that in

13:10

in basically noncorrelated

in basically noncorrelated

13:13

cash flowing,

cash flowing,

13:14

real estate investments, whether that's manufactured housing, multi family units,

real estate investments, whether that's manufactured housing, multi family units,

13:19

storage units. Like, I've been investing a lot of RV parks lately. Dude, this is music to my ears.

storage units. Like, I've been investing a lot of RV parks lately. Dude, this is music to my ears.

13:26

Yeah. It's just very sophisticated

Yeah. It's just very sophisticated

13:28

It's a very sophisticated,

It's a very sophisticated,

13:30

you know, hybrid family office that I built for for myself. Right? Now and keep in mind every venture that I create

you know, hybrid family office that I built for for myself. Right? Now and keep in mind every venture that I create

13:38

has a has a time structure. We call it the unified theory. We at the very beginning, we lay out the entire capital path and growth path and And when we wanna sell it, how much we wanna sell it for, and that's our target.

has a has a time structure. We call it the unified theory. We at the very beginning, we lay out the entire capital path and growth path and And when we wanna sell it, how much we wanna sell it for, and that's our target.

13:49

Everything is built to sell from the very beginning, whether that's pig out chips and outstanding foods or mind ride bars or lusso,

Everything is built to sell from the very beginning, whether that's pig out chips and outstanding foods or mind ride bars or lusso,

13:57

comfort wear or any of the build builds that I've done over the last five years. But all of it is connected

comfort wear or any of the build builds that I've done over the last five years. But all of it is connected

14:04

to this idea of,

to this idea of,

14:06

the capital that you've earned, the tax efficiencies on how you earn it, and then ultimately

the capital that you've earned, the tax efficiencies on how you earn it, and then ultimately

14:12

the IRR on every dollar wherever it goes inside the system. And what do you do?

the IRR on every dollar wherever it goes inside the system. And what do you do?

14:18

Then you keep your expenses within the range

Then you keep your expenses within the range

14:21

of your

of your

14:23

dividends that come from your real estate. So you basically play the entire game for free And then as you scale and have big exits and big, big,

dividends that come from your real estate. So you basically play the entire game for free And then as you scale and have big exits and big, big,

14:32

liquidity events, you just pump more money into the overall system, and you basically live this extraordinary free life. Now

liquidity events, you just pump more money into the overall system, and you basically live this extraordinary free life. Now

14:40

to that point, I do all of this with thirty percent of my time. Right? Because I I manage

to that point, I do all of this with thirty percent of my time. Right? Because I I manage

14:46

I've mass third time energy and capacity. Right? So I live this extraordinarily

I've mass third time energy and capacity. Right? So I live this extraordinarily

14:51

balanced life by design where I only dedicate thirty percent of my time to podcasts

balanced life by design where I only dedicate thirty percent of my time to podcasts

14:56

in my shooting television

in my shooting television

14:58

and,

and,

14:59

building my businesses. I spend thirty percent sleeping, ten percent on my health, never compromised it than thirty percent with my family. You know, how much is thirty percent for you? Like, how many are are you looking at thirty percent of a forty hour work week or thirty percent of your banking? He's saying about my entire life.

building my businesses. I spend thirty percent sleeping, ten percent on my health, never compromised it than thirty percent with my family. You know, how much is thirty percent for you? Like, how many are are you looking at thirty percent of a forty hour work week or thirty percent of your banking? He's saying about my entire life.

15:15

All hours. Eight hours, basically. Right? No. All life. Of the twenty four hours in a day, I I sleep thirty percent. So seven hours. Right? Like, I'm

All hours. Eight hours, basically. Right? No. All life. Of the twenty four hours in a day, I I sleep thirty percent. So seven hours. Right? Like, I'm

15:25

work seven hours. I'm with my family seven hours. And,

work seven hours. I'm with my family seven hours. And,

15:30

I spend

I spend

15:32

three hours on my health, on average, right, when you look at the the overall balance. And then I could show you this because I track it every day, and pumps all of it into this beautiful dashboard,

three hours on my health, on average, right, when you look at the the overall balance. And then I could show you this because I track it every day, and pumps all of it into this beautiful dashboard,

15:42

because what I've done over time because to give you an idea, I shot two hundred and fifty episode of television this year. It's exactly four percent of my total time. That's how highly optimized it's become. Right? Because you basically have a certain level of human capacity. And in order to scale it, you either hire or automated.

because what I've done over time because to give you an idea, I shot two hundred and fifty episode of television this year. It's exactly four percent of my total time. That's how highly optimized it's become. Right? Because you basically have a certain level of human capacity. And in order to scale it, you either hire or automated.

15:58

So I live this deeply automated life,

So I live this deeply automated life,

16:02

that that hires people in to add capacity

that that hires people in to add capacity

16:05

And at the end of the day, I just live super balanced and happy.

And at the end of the day, I just live super balanced and happy.

16:10

That's it. So give me one example. What what software are you using to track all that time? That dashboard. I created I I created I I had a I had a a programmer write me a script that goes inside Google, the Google Calendar. It's an app on your phone, or it's just on, like, spreadsheet. It's inside Google Calendar, and then it pops it populates a, Google spreadsheet. Right? And then the beauty of it is is I qualitative data in quantitative

That's it. So give me one example. What what software are you using to track all that time? That dashboard. I created I I created I I had a I had a a programmer write me a script that goes inside Google, the Google Calendar. It's an app on your phone, or it's just on, like, spreadsheet. It's inside Google Calendar, and then it pops it populates a, Google spreadsheet. Right? And then the beauty of it is is I qualitative data in quantitative

16:35

data is what I live my life off of. Right? So every day for the last five years, I asked, I wrote down how I feel about my life, work, and health you would attend.

data is what I live my life off of. Right? So every day for the last five years, I asked, I wrote down how I feel about my life, work, and health you would attend.

16:44

And so I could show you by the qualitative numbers how I'm living a higher quality and happier life

And so I could show you by the qualitative numbers how I'm living a higher quality and happier life

16:51

And and the result of that is based off the optimization that I've done on my quantitative stuff. My quantitative stuff is that I get up before five Did I brain trained? Did I get in the gym? Did I meditate? Did I have a clean diet? Did I not drink?

And and the result of that is based off the optimization that I've done on my quantitative stuff. My quantitative stuff is that I get up before five Did I brain trained? Did I get in the gym? Did I meditate? Did I have a clean diet? Did I not drink?

17:05

I could show you by my quantitative numbers that I have done all of those, almost every single day of this entire year, about eighty seven percent of those quantitative things that have just driven

I could show you by my quantitative numbers that I have done all of those, almost every single day of this entire year, about eighty seven percent of those quantitative things that have just driven

17:18

Those qualitative numbers, how I feel about my life,

Those qualitative numbers, how I feel about my life,

17:22

my work, and my health

my work, and my health

17:24

higher and higher. So by the numbers, I could tell you what a high quality life that I'm living compared to just five years ago, you know. You're saying so many amazing things. I gotta Yeah. I've been to to each one. Alright. So you just said something, did I brain train? What's that mean?

higher and higher. So by the numbers, I could tell you what a high quality life that I'm living compared to just five years ago, you know. You're saying so many amazing things. I gotta Yeah. I've been to to each one. Alright. So you just said something, did I brain train? What's that mean?

17:42

I use a luminosity app. Right? Like, where it's just adding flexibility and just letting your mind do all of these things that are different than just getting in and reading your emails and, you know, just going through your rhythm is really what I I do that for it. And you wake up at five. What's the morning routine like? Sounds like you're pretty Yeah. Look. I'll get up. I I I get I'm I have to get up before five, depending on what time I go to bed. I'll get up,

I use a luminosity app. Right? Like, where it's just adding flexibility and just letting your mind do all of these things that are different than just getting in and reading your emails and, you know, just going through your rhythm is really what I I do that for it. And you wake up at five. What's the morning routine like? Sounds like you're pretty Yeah. Look. I'll get up. I I I get I'm I have to get up before five, depending on what time I go to bed. I'll get up,

18:06

at four four thirty two. Right? And then to me,

at four four thirty two. Right? And then to me,

18:10

you know, always have that that coffee pre made so I can get up and get cooking.

you know, always have that that coffee pre made so I can get up and get cooking.

18:15

And then I track all my numbers from the previous day, fill in all my time if I missed any time to make sure that all that all my data is there. On your phone or or on your computer, on the computer. Right? And then,

And then I track all my numbers from the previous day, fill in all my time if I missed any time to make sure that all that all my data is there. On your phone or or on your computer, on the computer. Right? And then,

18:27

and then I try to just, like, organize and knock out sort of my more executional work before the kids get up and all that.

and then I try to just, like, organize and knock out sort of my more executional work before the kids get up and all that.

18:35

Then at six o'clock, I brain train, six thirty, I meditate.

Then at six o'clock, I brain train, six thirty, I meditate.

18:39

When I jump out of meditation, I sent, actually, at five fifteen, I bring my wife a coffee send her an email

When I jump out of meditation, I sent, actually, at five fifteen, I bring my wife a coffee send her an email

18:45

of every single thing that I'm doing that day, what it means to me and with a love quote on top. Right?

of every single thing that I'm doing that day, what it means to me and with a love quote on top. Right?

18:51

Again, this is But what do you mean? What it means to me? Like, each thing you're doing Just like, you know, just like what you're doing it? Yeah. In in my in my one of the one of the pulls of our relationship was, like, I do so much stuff that she would be it'd be I'd just be talking to someone. It'd be the first time she ever heard of it. And so she would just, like, I would so much stuff in the day. She just would would feel disconnected.

Again, this is But what do you mean? What it means to me? Like, each thing you're doing Just like, you know, just like what you're doing it? Yeah. In in my in my one of the one of the pulls of our relationship was, like, I do so much stuff that she would be it'd be I'd just be talking to someone. It'd be the first time she ever heard of it. And so she would just, like, I would so much stuff in the day. She just would would feel disconnected.

19:12

So I just started giving her an email every day of, like, what I'm doing, what it with a nice love quote. Right? And and that then settled down the energy of feeling disconnected from everything that I'm doing.

So I just started giving her an email every day of, like, what I'm doing, what it with a nice love quote. Right? And and that then settled down the energy of feeling disconnected from everything that I'm doing.

19:22

Bring her a coffee at five fifteen. God bless her. She started doing five thirty calls for her business,

Bring her a coffee at five fifteen. God bless her. She started doing five thirty calls for her business,

19:28

which means she's gonna be tired earlier. That means we can go to bed by nine thirty, Brett, which is, another sort of blessing

which means she's gonna be tired earlier. That means we can go to bed by nine thirty, Brett, which is, another sort of blessing

19:35

And this is happening in LA. Right? You're this is your Yeah.

And this is happening in LA. Right? You're this is your Yeah.

19:39

Yeah. And then, but, you know, I I pop out a meditation at seven,

Yeah. And then, but, you know, I I pop out a meditation at seven,

19:43

wake the kids up, get them both down to breakfast at seven thirty. My trainer doctor comes to the house.

wake the kids up, get them both down to breakfast at seven thirty. My trainer doctor comes to the house.

19:50

Seven thirty to eight thirty.

Seven thirty to eight thirty.

19:52

Training, and then take the kids to school at eight thirty. Right?

Training, and then take the kids to school at eight thirty. Right?

19:57

And then the day, depending on what the week is, you know, sometimes I go to States with my wife. Sometimes it's, you know, on Mondays, you know, I basically run a flat organization. Right? So I have, you know, ten core divisions that are ran by an executive.

And then the day, depending on what the week is, you know, sometimes I go to States with my wife. Sometimes it's, you know, on Mondays, you know, I basically run a flat organization. Right? So I have, you know, ten core divisions that are ran by an executive.

20:12

And I just spend Monday fully organizing from when I get up four o'clock into my chief of staff for an hour. Into my president and COO for an hour and then half hours for every single person that runs that,

And I just spend Monday fully organizing from when I get up four o'clock into my chief of staff for an hour. Into my president and COO for an hour and then half hours for every single person that runs that,

20:23

division so that we can just be highly organized and then plan the rest of the week, which, of course, is inside

division so that we can just be highly organized and then plan the rest of the week, which, of course, is inside

20:30

Thursday night, date nights, and Friday night sushi night with my wife. I'm picking my kids, and all of, you know, I've designed balance, and then I only work within the structure of balance. And then depending on how I feel, depending on how my wife feels, then I'll even adjust that to lean in to making sure that my family is feeling

Thursday night, date nights, and Friday night sushi night with my wife. I'm picking my kids, and all of, you know, I've designed balance, and then I only work within the structure of balance. And then depending on how I feel, depending on how my wife feels, then I'll even adjust that to lean in to making sure that my family is feeling

20:48

priority above business always.

priority above business always.

20:51

You you I gotta ask for, like yeah. You're you're, like, you know, the, like, people make fun of Silicon Valley people because they'll like, here's my calendar. I've gotta adjust it like this, this, and this. But, I'm sitting here looking at you. I think it looks like you're wearing a black blazer with a black sweater and you got these slick AirPods in. You are more Silicon Valley techie in tune with this than, like, the stereotypes of it, and I I love it. I think this is awesome. Yeah. I mean, look, I am human optimization

You you I gotta ask for, like yeah. You're you're, like, you know, the, like, people make fun of Silicon Valley people because they'll like, here's my calendar. I've gotta adjust it like this, this, and this. But, I'm sitting here looking at you. I think it looks like you're wearing a black blazer with a black sweater and you got these slick AirPods in. You are more Silicon Valley techie in tune with this than, like, the stereotypes of it, and I I love it. I think this is awesome. Yeah. I mean, look, I am human optimization

21:19

and optimized

and optimized

21:20

to to be what, though? To just be happy. You know what I mean? Like, at the end of the day, that's why you're playing the game. And you gotta figure out yourself

to to be what, though? To just be happy. You know what I mean? Like, at the end of the day, that's why you're playing the game. And you gotta figure out yourself

21:28

to understand what truly makes you happy because your goal is to not be happy in pockets

to understand what truly makes you happy because your goal is to not be happy in pockets

21:34

your goal is to be happy every single hour of every single day of your life. Right? And and that's really what I've accomplished. And I'll tell you something. If you think about how you live, Right? You you can live in two places that'll get you nowhere. Stelling and being negative. Right? Or it's being hopeful and, like, wishing.

your goal is to be happy every single hour of every single day of your life. Right? And and that's really what I've accomplished. And I'll tell you something. If you think about how you live, Right? You you can live in two places that'll get you nowhere. Stelling and being negative. Right? Or it's being hopeful and, like, wishing.

21:51

Right? Either of get you nowhere. But, real, where life is lived is you're either problem solving. You're either creating the future or you're experiencing the present. Right? And the truth is whatever you're experiencing the present is based off of the decisions you've made in the past. And it's your choice to create whatever you your reality is that you're going to eventually experience or god forbid something hits you rather than dwelling on it or hoping it didn't happen. If you problem solve and handle it,

Right? Either of get you nowhere. But, real, where life is lived is you're either problem solving. You're either creating the future or you're experiencing the present. Right? And the truth is whatever you're experiencing the present is based off of the decisions you've made in the past. And it's your choice to create whatever you your reality is that you're going to eventually experience or god forbid something hits you rather than dwelling on it or hoping it didn't happen. If you problem solve and handle it,

22:18

you're not going to you can basically live a life with no negative thoughts if you learn to live in a state of either experiencing,

you're not going to you can basically live a life with no negative thoughts if you learn to live in a state of either experiencing,

22:26

creating, or problem solving. In your entire life. Right? And but it's on you to understand what that is to be able to live in that state. I'm flabberg acid, Sean.

creating, or problem solving. In your entire life. Right? And but it's on you to understand what that is to be able to live in that state. I'm flabberg acid, Sean.

22:35

Rob is is just here's what I'm wondering.

Rob is is just here's what I'm wondering.

22:38

Here's what I'm wondering. And we share a lot of philosophies, by the way. The the things you're saying, these are a lot of philosophies. I I live by, Sam lives by as well. But

Here's what I'm wondering. And we share a lot of philosophies, by the way. The the things you're saying, these are a lot of philosophies. I I live by, Sam lives by as well. But

22:46

I'm wondering this in my life because I live by a similar philosophy, I've encountered a bunch of people. And what I've found Maybe I'm wrong here with you, but what I found is it's kind of two two groups. There's the group people who kind of were this way from day one. They were sort of like optimizer from day one. They really cared about they sort of recognized the importance of time early on. They recognized the importance of their mood and how they're feeling early on. And they said cool. I'm gonna design systems

I'm wondering this in my life because I live by a similar philosophy, I've encountered a bunch of people. And what I've found Maybe I'm wrong here with you, but what I found is it's kind of two two groups. There's the group people who kind of were this way from day one. They were sort of like optimizer from day one. They really cared about they sort of recognized the importance of time early on. They recognized the importance of their mood and how they're feeling early on. And they said cool. I'm gonna design systems

23:12

to make this work for me by default. So I'm not swinging from highs to lows.

to make this work for me by default. So I'm not swinging from highs to lows.

23:17

I'm not pissing away time. I'm actually making magic. So some people get it early. I don't know if that's nature or nurture, but they they were this way from day one. And then there's other people who sort of live life in the exact opposite way for a while.

I'm not pissing away time. I'm actually making magic. So some people get it early. I don't know if that's nature or nurture, but they they were this way from day one. And then there's other people who sort of live life in the exact opposite way for a while.

23:31

And then it comes sort of screeching to a halt, and they say, I gotta make a change. I gotta get some order and some organization. I gotta, like, I gotta actually, like, take control of this and not just have it be so loosey goosey. And I'm looking at you and I'm thinking,

And then it comes sort of screeching to a halt, and they say, I gotta make a change. I gotta get some order and some organization. I gotta, like, I gotta actually, like, take control of this and not just have it be so loosey goosey. And I'm looking at you and I'm thinking,

23:44

is he skater early? How does the skater guy become

is he skater early? How does the skater guy become

23:49

human optimization

human optimization

23:50

in Bonnie the way you are? Were you always this way or was this I lived a certain way, and then I had a realization in a moment where I decided to kind of shift my path so that I could

in Bonnie the way you are? Were you always this way or was this I lived a certain way, and then I had a realization in a moment where I decided to kind of shift my path so that I could

24:01

design my life a little bit differently.

design my life a little bit differently.

24:04

Yeah. I was not this way. You're talking to a guy getting attacked by sharks who's starting company after a company breaking world record, jumping cars, doing cartoons, television shows, doing doing all these things as as you related to in the beginning,

Yeah. I was not this way. You're talking to a guy getting attacked by sharks who's starting company after a company breaking world record, jumping cars, doing cartoons, television shows, doing doing all these things as as you related to in the beginning,

24:17

like, you you were pulling into, I would say you were pulling energy from, like, who I used to be and what you know me as. Right? Just as just as I'm like

like, you you were pulling into, I would say you were pulling energy from, like, who I used to be and what you know me as. Right? Just as just as I'm like

24:26

Yeah. Right. So so the way that you were viewing was, in fact, really, how I was kinda living, where I was bay I I always refer to myself as going in so many directions at at once. I was I was, like, pulled tight. And so what happens? You swing from side to side in order for there to be some sort of give and whatever you were ultimately doing.

Yeah. Right. So so the way that you were viewing was, in fact, really, how I was kinda living, where I was bay I I always refer to myself as going in so many directions at at once. I was I was, like, pulled tight. And so what happens? You swing from side to side in order for there to be some sort of give and whatever you were ultimately doing.

24:46

And for me, I was I'm

And for me, I was I'm

24:48

had had built my league, my professional skateboarding league, and took it to market to raise capital,

had had built my league, my professional skateboarding league, and took it to market to raise capital,

24:54

and and these groups were like, oh, we wanna we want a piece of everything you do. Look at all that you do. They offered me a three sixty deal. I thought this is it. You know, I've just thought, you know, done this whole thing by the seat of my pants and, like, finally, like, these people are gonna recognize me and turn me into the billionaire I'm meant to be.

and and these groups were like, oh, we wanna we want a piece of everything you do. Look at all that you do. They offered me a three sixty deal. I thought this is it. You know, I've just thought, you know, done this whole thing by the seat of my pants and, like, finally, like, these people are gonna recognize me and turn me into the billionaire I'm meant to be.

25:10

And when they did the diligence on how I ran my finances, how I ran my life, all aspects of it, they were, like, you're not even investable. You're just, like, you spend all the money that you have. Like, you're not creating any value.

And when they did the diligence on how I ran my finances, how I ran my life, all aspects of it, they were, like, you're not even investable. You're just, like, you spend all the money that you have. Like, you're not creating any value.

25:23

Like, all this stuff, and it was this this deep awakening

Like, all this stuff, and it was this this deep awakening

25:27

of, like, you're not who you think you are.

of, like, you're not who you think you are.

25:30

Like, you you've attached yourself. This this identity that you've created for yourself is actually false. And the success that you've had by being so driven and so ambitious,

Like, you you've attached yourself. This this identity that you've created for yourself is actually false. And the success that you've had by being so driven and so ambitious,

25:40

like, as, you know, despite all these other things you're doing that are failing, you're making up for it by other things working.

like, as, you know, despite all these other things you're doing that are failing, you're making up for it by other things working.

25:47

Like,

Like,

25:48

you aren't actually what you think you are. And and I went on this journey to begin the discovery

you aren't actually what you think you are. And and I went on this journey to begin the discovery

25:54

of, like, how can I begin to put a system around myself to be first, it was like, how do I learn business? I don't know business. And I hired a consultant to teach me how to build a company beginning to end And and in that process,

of, like, how can I begin to put a system around myself to be first, it was like, how do I learn business? I don't know business. And I hired a consultant to teach me how to build a company beginning to end And and in that process,

26:09

I found this book called start at the end. That was a business book about decide what you want out of a business before you ever start it. And then it was, like, this sort of, like, like, you know, insane sort of moment that where I was, like, man, like, I need to start treating my life like that. What life do I want. And and how long ago is this?

I found this book called start at the end. That was a business book about decide what you want out of a business before you ever start it. And then it was, like, this sort of, like, like, you know, insane sort of moment that where I was, like, man, like, I need to start treating my life like that. What life do I want. And and how long ago is this?

26:27

That would have been in two thousand and thirteen.

That would have been in two thousand and thirteen.

26:30

You know what I mean? So it wasn't you gotta understand. I

You know what I mean? So it wasn't you gotta understand. I

26:34

This

This

26:35

the evolution and the growth that I have gone through over the last six years is is four or five lifetimes of growth. You know, you're you're talking about from from saying you're uninvestable

the evolution and the growth that I have gone through over the last six years is is four or five lifetimes of growth. You know, you're you're talking about from from saying you're uninvestable

26:46

to creating generational

to creating generational

26:48

wealth

wealth

26:49

in a five year period. Okay. More and and and now transitioning

in a five year period. Okay. More and and and now transitioning

26:55

beyond,

beyond,

26:56

you know, self preservation to generational preservation. What is my five hundred plan? How am I gonna affect Durdex for the next five hundred years? And I couldn't even in two thousand and thirteen,

you know, self preservation to generational preservation. What is my five hundred plan? How am I gonna affect Durdex for the next five hundred years? And I couldn't even in two thousand and thirteen,

27:07

you know, I was single partying and, like, part of, like, when I looked at, like, what's my ideal life? I wanna have balance and love in marriage and kids and these things. So I had to begin

you know, I was single partying and, like, part of, like, when I looked at, like, what's my ideal life? I wanna have balance and love in marriage and kids and these things. So I had to begin

27:18

to change the way that I was living to ultimately create the energy to attract

to change the way that I was living to ultimately create the energy to attract

27:25

the person, the people, the knowledge, everything

the person, the people, the knowledge, everything

27:29

that I would need to grow into

that I would need to grow into

27:31

the person that I that I had designed for myself in two thousand and fourteen and fifteen.

the person that I that I had designed for myself in two thousand and fourteen and fifteen.

27:36

And was the you you said your production company was acquired?

And was the you you said your production company was acquired?

27:41

Was that the biggest win for you financially?

Was that the biggest win for you financially?

27:44

Oh, you know, I mean, there's no doubt. You know what I mean? But you gotta understand, like, even, you know,

Oh, you know, I mean, there's no doubt. You know what I mean? But you gotta understand, like, even, you know,

27:49

it's it's such a significant amount of capital,

it's it's such a significant amount of capital,

27:53

and I own seventy percent of it. Right? So it's just a it's a much it's a it's a big acquisition.

and I own seventy percent of it. Right? So it's just a it's a much it's a it's a big acquisition.

28:01

You know,

You know,

28:02

you know, the final

you know, the final

28:03

numbers aren't we're still in the middle of the earnout, but it's it's all it'll it could be close to, you know, you know, hundred and twenty five, hundred and thirty million for just me now. Right? And so that that unto itself is a really significant

numbers aren't we're still in the middle of the earnout, but it's it's all it'll it could be close to, you know, you know, hundred and twenty five, hundred and thirty million for just me now. Right? And so that that unto itself is a really significant

28:18

single transaction,

single transaction,

28:21

that is that very few people ever experience. You know what I mean? So, again, it's a in it to me, it's the first company that I built that was in the built to sell structure,

that is that very few people ever experience. You know what I mean? So, again, it's a in it to me, it's the first company that I built that was in the built to sell structure,

28:32

right, of when I just taught myself business completely built a system for how I would create businesses

right, of when I just taught myself business completely built a system for how I would create businesses

28:37

It was the very first one that I built to sell and built it and sold it in three years. Right?

It was the very first one that I built to sell and built it and sold it in three years. Right?

28:44

And went first to the investment banker, said I'm gonna build a production sell it to people that only sell, production companies. They're like, okay. Here's how you gotta do it. If you wanna build it and sell it, then I went and hired a person who just went through a build and acquisition who was the number two at the company to help me build it, then I went out and began to build it. Now what happened?

And went first to the investment banker, said I'm gonna build a production sell it to people that only sell, production companies. They're like, okay. Here's how you gotta do it. If you wanna build it and sell it, then I went and hired a person who just went through a build and acquisition who was the number two at the company to help me build it, then I went out and began to build it. Now what happened?

29:03

A whole lot of magical shit happened. You know what I mean? Like, because, like, like, all of these different things, like, occurred that allowed me to go from zero revenue to fifty million in the first year that allowed, like, the trajectory of the growth and the the EBITDA and the company to scale

A whole lot of magical shit happened. You know what I mean? Like, because, like, like, all of these different things, like, occurred that allowed me to go from zero revenue to fifty million in the first year that allowed, like, the trajectory of the growth and the the EBITDA and the company to scale

29:20

based off of ridiculousness,

based off of ridiculousness,

29:21

having a second resurgence and me, Dino, to negotiate

having a second resurgence and me, Dino, to negotiate

29:24

the value of the company based off of now under standing the production, the unit economics of what the network would need. These unpredictable things that that in the beginning, but I said it where I would build it and sell it in three years, and then took it to market. Went back to those bankers three years later. Here's the numbers. Let's take it out and see if

the value of the company based off of now under standing the production, the unit economics of what the network would need. These unpredictable things that that in the beginning, but I said it where I would build it and sell it in three years, and then took it to market. Went back to those bankers three years later. Here's the numbers. Let's take it out and see if

29:42

see who would be interested. Now as fate would have it, the group that acquired it was the same group that offered me the three sixty deal that said I had no value.

see who would be interested. Now as fate would have it, the group that acquired it was the same group that offered me the three sixty deal that said I had no value.

29:52

In two thousand and thirteen.

In two thousand and thirteen.

29:54

And when they acquired it, part of the acquisition, I made them also acquire my professed skateboarding league as part of the roll up that they created. Right? So it was a very poetic justice and beautiful sort of three sixty moment

And when they acquired it, part of the acquisition, I made them also acquire my professed skateboarding league as part of the roll up that they created. Right? So it was a very poetic justice and beautiful sort of three sixty moment

30:07

as it relates to they,

as it relates to they,

30:10

as the single sort of private equity group that drove me to, like, reevaluate

as the single sort of private equity group that drove me to, like, reevaluate

30:15

and and really

and and really

30:17

push myself to, like, design my life and then they come around and also provide the opportunity that sets me up. For the future. Instead of owning half of me for the rest of my life, they acquired the only two assets I kept

push myself to, like, design my life and then they come around and also provide the opportunity that sets me up. For the future. Instead of owning half of me for the rest of my life, they acquired the only two assets I kept

30:30

from that era.

from that era.

30:32

And

And

30:32

you don't know this, Rob, but Sam is kind of a nut like you.

you don't know this, Rob, but Sam is kind of a nut like you.

30:37

He I think at the age of he showed me the spreadsheet He's like, I made this. I think he was twenty three, twenty four, maybe. And basically what he did was he said, okay. I wanna have I I forgot what it was. I wanna be a millionaire. Self maybe I said I wanted to make I wanted to make twenty million dollars by the age of thirty. By the age of thirty. I want I wanna have twenty million dollars by the age of thirty liquid cash that I actually, you know, I I own liquid liquid net worth.

He I think at the age of he showed me the spreadsheet He's like, I made this. I think he was twenty three, twenty four, maybe. And basically what he did was he said, okay. I wanna have I I forgot what it was. I wanna be a millionaire. Self maybe I said I wanted to make I wanted to make twenty million dollars by the age of thirty. By the age of thirty. I want I wanna have twenty million dollars by the age of thirty liquid cash that I actually, you know, I I own liquid liquid net worth.

30:58

And so he then created a list of all the rich people he could find in tech because we're in the tech world. Right? And he's like, okay, from Jack Dorsey who created Twitter and Square to, like, whoever.

And so he then created a list of all the rich people he could find in tech because we're in the tech world. Right? And he's like, okay, from Jack Dorsey who created Twitter and Square to, like, whoever.

31:08

And he mapped out how many years did it take them to make their first, like, their first nut of, like, a million bucks. And then, like, how long how long before they got their big win, He's, like, he's like, okay, the median time of seven years.

And he mapped out how many years did it take them to make their first, like, their first nut of, like, a million bucks. And then, like, how long how long before they got their big win, He's, like, he's like, okay, the median time of seven years.

31:20

The, you know, the average person is getting this. I need to be on this trajectory at this and so he's like, mapping it all out. Well, so I was like, I I need my business to be at this revenue with this EBITDA inside four years because that means the growth rate is this. And then if I own this percentage, that means I'm gonna make this after tax. So long as I'm in this state. Yeah. Everything. And then it, you know, when Sam doing.

The, you know, the average person is getting this. I need to be on this trajectory at this and so he's like, mapping it all out. Well, so I was like, I I need my business to be at this revenue with this EBITDA inside four years because that means the growth rate is this. And then if I own this percentage, that means I'm gonna make this after tax. So long as I'm in this state. Yeah. Everything. And then it, you know, when Sam doing.

31:40

Yeah. He did it. He pulled it off. He just sold That's thirty one. I sold I sold the cover to you. I was thirty one. You're late.

Yeah. He did it. He pulled it off. He just sold That's thirty one. I sold I sold the cover to you. I was thirty one. You're late.

31:46

Yeah. Good for you, man. And so And you wanna know why you did it because you started the end.

Yeah. Good for you, man. And so And you wanna know why you did it because you started the end.

31:52

And then, you know, you know, hey. Hey. And you know, hey. Like, it wasn't about how the path actually went. You could have never predicted. You're like, whoa, I would have never expected it to be in this one, whatever it may be, but your mentality was there

And then, you know, you know, hey. Hey. And you know, hey. Like, it wasn't about how the path actually went. You could have never predicted. You're like, whoa, I would have never expected it to be in this one, whatever it may be, but your mentality was there

32:06

on what it is. And you're very young. Because you gotta think the way I'm talking. I didn't do this till I was forty.

on what it is. And you're very young. Because you gotta think the way I'm talking. I didn't do this till I was forty.

32:12

Ten years from now for you guys. You know what I'm saying? But go ahead. So I didn't mean to cut you off. I just wanted to get another payoff.

Ten years from now for you guys. You know what I'm saying? But go ahead. So I didn't mean to cut you off. I just wanted to get another payoff.

32:20

No. You had you had you know, you had a point for me on that or no? I just I just jammed you. Yeah.

No. You had you had you know, you had a point for me on that or no? I just I just jammed you. Yeah.

32:26

No. No. You're good. The other things I was gonna say is that we, you know, one of the first messages Sam ever sent me. I met the guy, you know, kind of in passing. And then, you know, two days later on Facebook, he's like, so how much do you pay yourself out of your company? And you started talking money in a way that most people don't. Most people are very afraid to talk money. And I thought at first, I was taking it back. I was like, who the hell is this guy? And then I was like, actually, it's pretty powerful if I could have some friends like this. Where we could openly share what are we making? How you know, what what do we sell for? What are we investing it in? Share what do how what are we spending? And is is spending that much money each month actually making you happy? Yeah. That sort of thing. And so No, man. But, this is amazing.

No. No. You're good. The other things I was gonna say is that we, you know, one of the first messages Sam ever sent me. I met the guy, you know, kind of in passing. And then, you know, two days later on Facebook, he's like, so how much do you pay yourself out of your company? And you started talking money in a way that most people don't. Most people are very afraid to talk money. And I thought at first, I was taking it back. I was like, who the hell is this guy? And then I was like, actually, it's pretty powerful if I could have some friends like this. Where we could openly share what are we making? How you know, what what do we sell for? What are we investing it in? Share what do how what are we spending? And is is spending that much money each month actually making you happy? Yeah. That sort of thing. And so No, man. But, this is amazing.

33:07

Yeah. Go ahead. Go ahead. And so we got to know each other that way, created a friend group that way. Do you have, like, a set of peers like that in your world where

Yeah. Go ahead. Go ahead. And so we got to know each other that way, created a friend group that way. Do you have, like, a set of peers like that in your world where

33:15

you kinda learned the game together, you came up together?

you kinda learned the game together, you came up together?

33:19

No. And but let me tell you what, who I do have as a peer group that I think you'll find fascinating.

No. And but let me tell you what, who I do have as a peer group that I think you'll find fascinating.

33:25

Have you ever heard of Tiger twenty one?

Have you ever heard of Tiger twenty one?

33:28

Yes. We've we've broke down that business a ton. I actually think that you can build a new Tiger twenty one because it's pretty old cool. It's like all old rich guys. Right?

Yes. We've we've broke down that business a ton. I actually think that you can build a new Tiger twenty one because it's pretty old cool. It's like all old rich guys. Right?

33:37

So, like, it's telling you what my tag

So, like, it's telling you what my tag

33:39

you know, so I'll tell you what my Tiger twenty one experience is. Right? So,

you know, so I'll tell you what my Tiger twenty one experience is. Right? So,

33:44

To me, it's not about the business model of Tiger twenty one. It is about the peer group of Tiger twenty one. And so this is what you do in Tiger twenty one. So in my group, you know, they've really expanded it since they took on private equity and they're really trying to grow it. So it's probably a little bit different whenever whenever you had looked at it. In my group, there's fifteen people, varying age Right? Really young guys that have made hundreds of millions,

To me, it's not about the business model of Tiger twenty one. It is about the peer group of Tiger twenty one. And so this is what you do in Tiger twenty one. So in my group, you know, they've really expanded it since they took on private equity and they're really trying to grow it. So it's probably a little bit different whenever whenever you had looked at it. In my group, there's fifteen people, varying age Right? Really young guys that have made hundreds of millions,

34:06

really young guys that have a billion couple billion dollars in net worth. Right? Really interesting group of of guys.

really young guys that have a billion couple billion dollars in net worth. Right? Really interesting group of of guys.

34:13

Now this is what you do in Tiger twenty one.

Now this is what you do in Tiger twenty one.

34:16

You,

You,

34:17

each month, one person has to show all of their assets.

each month, one person has to show all of their assets.

34:22

And it's called portfolio defense.

And it's called portfolio defense.

34:24

Right?

Right?

34:25

So each person has to, like, lay out. This is every single that I'm doing. So what are we doing as a group? Not only do we understand

So each person has to, like, lay out. This is every single that I'm doing. So what are we doing as a group? Not only do we understand

34:33

each other's philosophies,

each other's philosophies,

34:34

what they're spending, their life philosophies, all these things, but understanding seeing how they manage their wealth,

what they're spending, their life philosophies, all these things, but understanding seeing how they manage their wealth,

34:41

their wealth, not not not making money, but managing wealth. Right? All all of the latest things through their own advisors that we share and all this stuff, but at at the core of it,

their wealth, not not not making money, but managing wealth. Right? All all of the latest things through their own advisors that we share and all this stuff, but at at the core of it,

34:52

you're the realest of the real. Because you have to be very real in order to open up and show everybody what you actually have. And and to me, when I first heard about it, I'm like, oh my god, this is the group for me. Like, this is what I need. Like, I know that only, like, the realest people would be willing to share all of their their their investment strategies and all of their assets.

you're the realest of the real. Because you have to be very real in order to open up and show everybody what you actually have. And and to me, when I first heard about it, I'm like, oh my god, this is the group for me. Like, this is what I need. Like, I know that only, like, the realest people would be willing to share all of their their their investment strategies and all of their assets.

35:13

And so for me, I actually

And so for me, I actually

35:16

have been in it now for two years,

have been in it now for two years,

35:19

and it was

and it was

35:20

life changing for me. Right? Because part of that very first portfolio defense, it was like, what was your hundred year plan? And it was, like, in an instant I've I shifted from pres self preservation to generational preservation. Right? But, of course, I had created enough wealth to be in that mindset to that point. Right? And now over these last couple years, it is just

life changing for me. Right? Because part of that very first portfolio defense, it was like, what was your hundred year plan? And it was, like, in an instant I've I shifted from pres self preservation to generational preservation. Right? But, of course, I had created enough wealth to be in that mindset to that point. Right? And now over these last couple years, it is just

35:42

it it is a a depth of knowledge of wealth building

it it is a a depth of knowledge of wealth building

35:46

that I'm,

that I'm,

35:47

like, that's so personal that that I've just never experienced

like, that's so personal that that I've just never experienced

35:52

on

on

35:52

that I could never experience through just people that were my friends. That weren't, like, open to this being part of the structure of a club, if you will.

that I could never experience through just people that were my friends. That weren't, like, open to this being part of the structure of a club, if you will.

36:01

So, you know, look, I would even say for for for, you know, you guys to even consider it. You know what I mean? Just because it is a an extraordinarily

So, you know, look, I would even say for for for, you know, you guys to even consider it. You know what I mean? Just because it is a an extraordinarily

36:09

eye opening,

eye opening,

36:10

and you just learn and learn and learn. Because at the end of the day, you're you you grow like this. Right? You you're at your entire life as you grow and evolve, you you you expand

and you just learn and learn and learn. Because at the end of the day, you're you you grow like this. Right? You you're at your entire life as you grow and evolve, you you you expand

36:22

And what you wanna do is be expanding

And what you wanna do is be expanding

36:24

in one direction

in one direction

36:26

because that's where exponential growth and greatness and mastery and all these things lie. When you grow into a single direction. So, you know, I I

because that's where exponential growth and greatness and mastery and all these things lie. When you grow into a single direction. So, you know, I I

36:35

think that that it's something like that as a peer group has been massive for me. That I didn't have before that because I just don't I don't have anybody that that because I come from a sort of a different world. I just didn't have any relationship of people that that were thinking like that. Were you doing I know that you I mean, you've been famous for forever. It seems, and you've always been doing cool shit. But you mentioned earlier that when you're going through due diligence that the the the buyers for, like, dude, you're running your, like, you're spending too much money or you're maybe you're you're buying things incorrectly and you're not, you know, you're mixing personal and work. Maybe I I don't know. But were you

think that that it's something like that as a peer group has been massive for me. That I didn't have before that because I just don't I don't have anybody that that because I come from a sort of a different world. I just didn't have any relationship of people that that were thinking like that. Were you doing I know that you I mean, you've been famous for forever. It seems, and you've always been doing cool shit. But you mentioned earlier that when you're going through due diligence that the the the buyers for, like, dude, you're running your, like, you're spending too much money or you're maybe you're you're buying things incorrectly and you're not, you know, you're mixing personal and work. Maybe I I don't know. But were you

37:14

Were you

Were you

37:15

making a significant income leading up to your big exit and also

making a significant income leading up to your big exit and also

37:20

were I mean, judging just off purely off TV. So who knows if it's real? Where you it seems like you spend a lot and you like to and you and you like to ball out and you like to do fun stuff. Were you spending a significant amount? And so, like, were you actually financially successful prior to the the

were I mean, judging just off purely off TV. So who knows if it's real? Where you it seems like you spend a lot and you like to and you and you like to ball out and you like to do fun stuff. Were you spending a significant amount? And so, like, were you actually financially successful prior to the the

37:35

the deal?

the deal?

37:37

And you're saying when they offered me the three sixty deal

And you're saying when they offered me the three sixty deal

37:41

when they went in your, like, like, like, you you you sold your production company recently, although that's still kinda mid mid it's not entirely done. Right? But prior to, like, your what you said you read the book in two thousand thirteen or or where whenever it was, Were you actually doing well, or was it like you're still getting by, but you're you're you're you're making debt and not crushing?

when they went in your, like, like, like, you you you sold your production company recently, although that's still kinda mid mid it's not entirely done. Right? But prior to, like, your what you said you read the book in two thousand thirteen or or where whenever it was, Were you actually doing well, or was it like you're still getting by, but you're you're you're you're making debt and not crushing?

38:02

I was making a significant amount of income.

I was making a significant amount of income.

38:05

Right? The the problem was I was spending

Right? The the problem was I was spending

38:08

so much

so much

38:09

and not managing it properly. Not not looking at what I was doing. I would like, you know, I put two million dollars four million cash to buy the distribution company. I put two million into

and not managing it properly. Not not looking at what I was doing. I would like, you know, I put two million dollars four million cash to buy the distribution company. I put two million into

38:20

building the first ever street dream skateboard movie. I put two million into building my league. I was just making millions in investing and building any any which way, but loose,

building the first ever street dream skateboard movie. I put two million into building my league. I was just making millions in investing and building any any which way, but loose,

38:31

on top of having, you know, a five million dollar a year overhead in bodies

on top of having, you know, a five million dollar a year overhead in bodies

38:36

in my in running the Fantasy Factory, and then all the people that that were underneath me as a as part of the management team. So Fantasy Factory costs five million a year to maintain. And and run. But, like, like, having the building itself

in my in running the Fantasy Factory, and then all the people that that were underneath me as a as part of the management team. So Fantasy Factory costs five million a year to maintain. And and run. But, like, like, having the building itself

38:49

was, like, you know, seven fifty.

was, like, you know, seven fifty.

38:52

Right? And now you you put all the bodies in there. You know what I'm saying? Had, you know, president and CEO of, like, like, full time, like, general counsel, like CEOs, like, I had, like, you know, a thirty person team. I was, like, running, like, a an agency almost the way that it was built in that era. You know what I mean? So were you let me give you Were you making on any profit at all? Or or was it breakeven and you're just spending it as you're going? I was, like, I was I was breaking even because, yeah, I was I was making profit and paying cash taxes, but after taxes,

Right? And now you you put all the bodies in there. You know what I'm saying? Had, you know, president and CEO of, like, like, full time, like, general counsel, like CEOs, like, I had, like, you know, a thirty person team. I was, like, running, like, a an agency almost the way that it was built in that era. You know what I mean? So were you let me give you Were you making on any profit at all? Or or was it breakeven and you're just spending it as you're going? I was, like, I was I was breaking even because, yeah, I was I was making profit and paying cash taxes, but after taxes,

39:24

I wasn't saving any money. I kept reen reinvesting

I wasn't saving any money. I kept reen reinvesting

39:27

in new project and bigger ideas

in new project and bigger ideas

39:30

because I thought

because I thought

39:32

That's how you do it. You know what I mean? You just keep taking shots. In my back then, I used to say,

That's how you do it. You know what I mean? You just keep taking shots. In my back then, I used to say,

39:38

like, our money's fearless.

like, our money's fearless.

39:39

Scared money doesn't make money. And it's, like, you wanna know,

Scared money doesn't make money. And it's, like, you wanna know,

39:43

dumb money doesn't make money. You know what I mean? Like, that's, like, the reality of how I was running. And again, It was because I was still I revolutionized skateboarding and built street league skateboarding. I've I've launched and built a cartoon on Nickelodeon. I had multiple shows on in TV. I I owned my integration right. So I was doing Chevy deals and Microsoft deals and making

dumb money doesn't make money. You know what I mean? Like, that's, like, the reality of how I was running. And again, It was because I was still I revolutionized skateboarding and built street league skateboarding. I've I've launched and built a cartoon on Nickelodeon. I had multiple shows on in TV. I I owned my integration right. So I was doing Chevy deals and Microsoft deals and making

40:05

millions of dollars.

millions of dollars.

40:06

So I was having extraordinary

So I was having extraordinary

40:08

success.

success.

40:09

Only,

Only,

40:10

like, I wasn't the way I was reinvesting

like, I wasn't the way I was reinvesting

40:13

in it, I was still

in it, I was still

40:15

essentially make rather than creating value, I was

essentially make rather than creating value, I was

40:19

I was really almost like a creative services agent. You just kinda sloppy. Just you weren't tight?

I was really almost like a creative services agent. You just kinda sloppy. Just you weren't tight?

40:25

It was not not only not tight, but didn't wasn't wasn't creating value with intention. Wasn't looking at markets and market sizes and and trends, and how could I create a business that could be acquired one day? I'd never even heard of a venture. I didn't know what an investment banker was. In two thousand and thirteen. I thought it was someone that dealt with high net worth individuals.

It was not not only not tight, but didn't wasn't wasn't creating value with intention. Wasn't looking at markets and market sizes and and trends, and how could I create a business that could be acquired one day? I'd never even heard of a venture. I didn't know what an investment banker was. In two thousand and thirteen. I thought it was someone that dealt with high net worth individuals.

40:46

When I when they told me my league was worth thirty million dollars and we did seven million in revenue, I said, how?

When I when they told me my league was worth thirty million dollars and we did seven million in revenue, I said, how?

40:53

They're like, oh, it trades at, like, you know, four to five times revenue. And I'm like, how?

They're like, oh, it trades at, like, you know, four to five times revenue. And I'm like, how?

40:58

How does business even how does that even work? I that's how little I knew about business

How does business even how does that even work? I that's how little I knew about business

41:03

in two thousand and third team. When when the three sixty deal was offered to me, I had I knew nothing

in two thousand and third team. When when the three sixty deal was offered to me, I had I knew nothing

41:10

of the capital markets, capital staging,

of the capital markets, capital staging,

41:13

private equity venture, didn't know anything of the first time I'd ever even heard about it. And and compared to who I am today,

private equity venture, didn't know anything of the first time I'd ever even heard about it. And and compared to who I am today,

41:21

and how I look at creating value and managing capital staging and treating myself like a family office,

and how I look at creating value and managing capital staging and treating myself like a family office,

41:27

not that many years later. It's an exponential

not that many years later. It's an exponential

41:30

amount of, like, unprecedented growth, you know, that almost doesn't even seem real. You're, like, transferring through universe You know what I mean?

amount of, like, unprecedented growth, you know, that almost doesn't even seem real. You're, like, transferring through universe You know what I mean?

41:39

You,

You,

41:41

you've been, you know, pretty phenomenally successful. I'm very impressed, by the way.

you've been, you know, pretty phenomenally successful. I'm very impressed, by the way.

41:46

But I almost feel like you were too early.

But I almost feel like you were too early.

41:49

I feel like if you were twelve years old now

I feel like if you were twelve years old now

41:52

because you didn't have

because you didn't have

41:54

you know, TikTok and YouTube where you you would have been the,

you know, TikTok and YouTube where you you would have been the,

41:58

you know, the knelt in the the knelt Boys. You would have been bigger than the Paul Brothers. Right? Like, because you didn't have social media when you were doing all these stunts. You you did it in TV. You, you know, you you did it before TV and then on TV. But it kinda helped him in way. Right? Like,

you know, the knelt in the the knelt Boys. You would have been bigger than the Paul Brothers. Right? Like, because you didn't have social media when you were doing all these stunts. You you did it in TV. You, you know, you you did it before TV and then on TV. But it kinda helped him in way. Right? Like,

42:14

yeah, I bet I think you would have gone viral, like nobody's business. I think you had been TV for the amount of views that they get, I think NTV pays more than a than you Of course. Of course. Of course. It's he monetized as well, but I think

yeah, I bet I think you would have gone viral, like nobody's business. I think you had been TV for the amount of views that they get, I think NTV pays more than a than you Of course. Of course. Of course. It's he monetized as well, but I think

42:27

fame wise, if you were

fame wise, if you were

42:29

a team today with the tools they have and you had the same kind of gunslinger mentality of, like, doing stunts to attract attention, attract viewers challenge yourself and have and have a blast in public,

a team today with the tools they have and you had the same kind of gunslinger mentality of, like, doing stunts to attract attention, attract viewers challenge yourself and have and have a blast in public,

42:40

that model works today with people who I feel like

that model works today with people who I feel like

42:44

have done, like, a fraction of the level of stunts that you've done.

have done, like, a fraction of the level of stunts that you've done.

42:48

Do you think you're early? You're early? I don't know. No. Look. I'll tell you what. It makes me tired. Just even

Do you think you're early? You're early? I don't know. No. Look. I'll tell you what. It makes me tired. Just even

42:54

seeing having you say that, it's just like, god, think about being on YouTube. You know what I'm saying? And and, like, look, if if I even when I look at the Right? Forget about sort of being early or whatever it is. Like, an extraordinary exists. I've lived an extraordinary life, a handful of lifetimes, but I've never been happier than I am today talking to

seeing having you say that, it's just like, god, think about being on YouTube. You know what I'm saying? And and, like, look, if if I even when I look at the Right? Forget about sort of being early or whatever it is. Like, an extraordinary exists. I've lived an extraordinary life, a handful of lifetimes, but I've never been happier than I am today talking to

43:12

Because at the end of the day, there was so much, like, like, angst and ambition and, like, I wanna do something so big. And I just kept trying and trying it in my will to execute in my ambition and drive

Because at the end of the day, there was so much, like, like, angst and ambition and, like, I wanna do something so big. And I just kept trying and trying it in my will to execute in my ambition and drive

43:23

kept just breaking me down, highs and lows, highs and lows, highs and lows, where now I am just in this, like, perpetual

kept just breaking me down, highs and lows, highs and lows, highs and lows, where now I am just in this, like, perpetual

43:30

strict state

strict state

43:31

of, like, high growth

of, like, high growth

43:33

in a clear direction. Right? And and inside that is complete happiness. Right? And not saying that I didn't enjoy what I I went through, but it was too much highs and lows and chaos for for for what it's worth. Right? Like, it's and it's all experience, and I really

in a clear direction. Right? And and inside that is complete happiness. Right? And not saying that I didn't enjoy what I I went through, but it was too much highs and lows and chaos for for for what it's worth. Right? Like, it's and it's all experience, and I really

43:50

love my life way more at forty seven than I did at twenty seven or thirty seven. Right? And that's really what your

love my life way more at forty seven than I did at twenty seven or thirty seven. Right? And that's really what your

43:58

human mission is. Right? At the end of the day, you wanna live this peaceful, happy, effortless

human mission is. Right? At the end of the day, you wanna live this peaceful, happy, effortless

44:05

like fulfilling life. That's really what you're chasing. Right? You wanna,

like fulfilling life. That's really what you're chasing. Right? You wanna,

44:09

a life of infinite abundance in life. Right? And and the only way you can actually get to that is through learning mastery of self, and that is mastery of your energy

a life of infinite abundance in life. Right? And and the only way you can actually get to that is through learning mastery of self, and that is mastery of your energy

44:20

and all the things that give and take from it, your time, and ultimately your capacity. Right? And and the only way you can master all those is to really learn yourself at a high level and what you really love to do. And the difference is back then, I was I had to do so many things that I didn't enjoy to feed that beast.

and all the things that give and take from it, your time, and ultimately your capacity. Right? And and the only way you can master all those is to really learn yourself at a high level and what you really love to do. And the difference is back then, I was I had to do so many things that I didn't enjoy to feed that beast.

44:38

Right? And and continue to find the next thing and constantly struggling with, like, I gotta do another show, and it's gotta be bigger. You know, it's like it's like that sort of thing where now everything's so much more controlled

Right? And and continue to find the next thing and constantly struggling with, like, I gotta do another show, and it's gotta be bigger. You know, it's like it's like that sort of thing where now everything's so much more controlled

44:51

and done with purpose inside balance that you just enjoy every moment of the process. Right?

and done with purpose inside balance that you just enjoy every moment of the process. Right?

44:58

But, yeah, could

But, yeah, could

45:00

could

could

45:01

I have done that on YouTube? No. Because I also had, you know, an eight hundred thousand dollar budget that allowed me to, like, you know, go and do a deal that could, you know, rent out,

I have done that on YouTube? No. Because I also had, you know, an eight hundred thousand dollar budget that allowed me to, like, you know, go and do a deal that could, you know, rent out,

45:12

you know, six flags so that I could flip a car ramp to ramp over the world's biggest skateboard that I designed,

you know, six flags so that I could flip a car ramp to ramp over the world's biggest skateboard that I designed,

45:19

for world ramped up. That's how much that stunt cost? It was eight hundred.

for world ramped up. That's how much that stunt cost? It was eight hundred.

45:23

Oh, no. Oh, shoot. I don't that stunt probably cost, like, altogether. All of those were a few million dollars. You know what I mean? That's crazy. That's like stunt teams and groups and, like, ten cars and, like, I mean, I was, like,

Oh, no. Oh, shoot. I don't that stunt probably cost, like, altogether. All of those were a few million dollars. You know what I mean? That's crazy. That's like stunt teams and groups and, like, ten cars and, like, I mean, I was, like,

45:35

you know, then then the day comes, and what do you gotta do? You gotta flip a car. You wanna know what you wanna know what happens on the day that you gotta flip a car, you're like, this is the dumbest

you know, then then the day comes, and what do you gotta do? You gotta flip a car. You wanna know what you wanna know what happens on the day that you gotta flip a car, you're like, this is the dumbest

45:45

idea ever.

idea ever.

45:46

Why am I even here? I have so much going on in my life like, why would I even put myself in this position to, like, flip this car? And then you flip the car and it actually works.

Why am I even here? I have so much going on in my life like, why would I even put myself in this position to, like, flip this car? And then you flip the car and it actually works.

45:55

And now it's a Super Bowl commercial, and it's part of the the the season premiere of season five is a fantasy factory in this giant Chevy partnership,

And now it's a Super Bowl commercial, and it's part of the the the season premiere of season five is a fantasy factory in this giant Chevy partnership,

46:03

and you made millions of dollars. And now you're a legend And and you're gonna all this stuff,

and you made millions of dollars. And now you're a legend And and you're gonna all this stuff,

46:09

it was genius and the best idea. But the the the day of when you gotta do it, it's, like, like, cool. This is so dumb. You know what I mean? That's basically all of those,

it was genius and the best idea. But the the the day of when you gotta do it, it's, like, like, cool. This is so dumb. You know what I mean? That's basically all of those,

46:20

all the stunts that I did in that era. It would always be like is the worst idea. It's not even funny. And then when it was over, I'll be like, I'm I'm a legend. I'm a legend.

all the stunts that I did in that era. It would always be like is the worst idea. It's not even funny. And then when it was over, I'll be like, I'm I'm a legend. I'm a legend.

46:29

Earlier, you said that you track trends now and you and you start at the end and you work backwards,

Earlier, you said that you track trends now and you and you start at the end and you work backwards,

46:35

what trends interest you at the moment? What, what business opportunities are are intriguing to you if you had a little bit more, like, even if you aren't going to do it, but you wish you had more time. And it's just kinda on the side and you're like, this is this this interests me. I think someone should pounce on this opportunity. Maybe I will. Maybe I won't, but it I'm I'm

what trends interest you at the moment? What, what business opportunities are are intriguing to you if you had a little bit more, like, even if you aren't going to do it, but you wish you had more time. And it's just kinda on the side and you're like, this is this this interests me. I think someone should pounce on this opportunity. Maybe I will. Maybe I won't, but it I'm I'm

46:53

interested.

interested.

46:54

To to for clarity purposes here now. Now I have a business that builds business Right? So I I build,

To to for clarity purposes here now. Now I have a business that builds business Right? So I I build,

47:01

you know, five to six businesses a year. Right? And although I've I've, you know, I've kind of, like, really pushed into all the builds I'm doing at the end of the year here are all in the beauty beauty industry.

you know, five to six businesses a year. Right? And although I've I've, you know, I've kind of, like, really pushed into all the builds I'm doing at the end of the year here are all in the beauty beauty industry.

47:15

Adapt to genic,

Adapt to genic,

47:18

topicals,

topicals,

47:19

water filter system, salt real opportunity, and and sort of,

water filter system, salt real opportunity, and and sort of,

47:24

in the beauty space of, like, how important, like, water is and how how many chemicals there are. And and when you shower, but then you go and spend all this money on your hair. And makeup and,

in the beauty space of, like, how important, like, water is and how how many chemicals there are. And and when you shower, but then you go and spend all this money on your hair. And makeup and,

47:35

skin care, but you wash yourself in chlorine.

skin care, but you wash yourself in chlorine.

47:38

So I found a real opportunity to develop a a real innovative sort of shower purification

So I found a real opportunity to develop a a real innovative sort of shower purification

47:43

system and and and water filter system for beauty.

system and and and water filter system for beauty.

47:48

And, you know, e really looking at super foods and plant based

And, you know, e really looking at super foods and plant based

47:52

the sustainable beauty products is a big opportunity in in in that sort of space. You know, we launched a nootropic,

the sustainable beauty products is a big opportunity in in in that sort of space. You know, we launched a nootropic,

48:00

footwear or a nootropic,

footwear or a nootropic,

48:03

an an adaptogen,

an an adaptogen,

48:06

plant based,

plant based,

48:08

bar and drink mix and coffee mix line this year. That's been really successful. We looked at, you know, the the three billion dollars in market share between UGGs.

bar and drink mix and coffee mix line this year. That's been really successful. We looked at, you know, the the three billion dollars in market share between UGGs.

48:18

Crocs and birkenstocks

Crocs and birkenstocks

48:20

and created what we consider the more the

and created what we consider the more the

48:23

the sleeker ugly, ugly shoe the pretty ugly shoe,

the sleeker ugly, ugly shoe the pretty ugly shoe,

48:28

and Russo Cloud that we launched this year that's that or last year that that really has ridden this wave of sort of

and Russo Cloud that we launched this year that's that or last year that that really has ridden this wave of sort of

48:35

comfort this comfort wave and casual wave in the comfort footwear world that we think is gonna be,

comfort this comfort wave and casual wave in the comfort footwear world that we think is gonna be,

48:41

on track to do really

on track to do really

48:42

be really big too. For because to me, at the end of the day,

be really big too. For because to me, at the end of the day,

48:46

like, what's happening in a market is important

like, what's happening in a market is important

48:50

and it's it's going to be where you live and die. Right? You you're too early or, you know, in the case of UltraCast, you know, I launched this company that was a a a live three sixty,

and it's it's going to be where you live and die. Right? You you're too early or, you know, in the case of UltraCast, you know, I launched this company that was a a a live three sixty,

49:04

live three sixty and VR video platform.

live three sixty and VR video platform.

49:07

That put three sixty videos all over the world and where you could jump on your phone and travel all over the world and be in in different bars and and clubs and all these different things, like, right on the conversions of live Instagram and and live content and live streaming and sort of VR. Coming in together and then what happened to VR? Like, net oh, just died. Nothing. Right? And it's, like, I was, like, I and what did it end up being? Like, the new three d TV.

That put three sixty videos all over the world and where you could jump on your phone and travel all over the world and be in in different bars and and clubs and all these different things, like, right on the conversions of live Instagram and and live content and live streaming and sort of VR. Coming in together and then what happened to VR? Like, net oh, just died. Nothing. Right? And it's, like, I was, like, I and what did it end up being? Like, the new three d TV.

49:33

Right? And so three sixty video became, like, the new, like, the three d TV. Right? And so Even though I bill I got it right on the wave and, like, it was super innovative with an amazing CEO who once the company went out of business, built and took a company public in, like, nine months. But I'm,

Right? And so three sixty video became, like, the new, like, the three d TV. Right? And so Even though I bill I got it right on the wave and, like, it was super innovative with an amazing CEO who once the company went out of business, built and took a company public in, like, nine months. But I'm,

49:50

that that fails. Right? So you're you're trying to time markets and look at trends and all of that. But at the end of the day,

that that fails. Right? So you're you're trying to time markets and look at trends and all of that. But at the end of the day,

49:56

Like, you you gotta get a little bit lucky, so you wanna be in the right place, white space, and an opportunity

Like, you you gotta get a little bit lucky, so you wanna be in the right place, white space, and an opportunity

50:02

that's in investable

that's in investable

50:04

There's so many nuance to a white space and where opportunity is. I can tell you,

There's so many nuance to a white space and where opportunity is. I can tell you,

50:10

from someone that's built seventeen companies in the last five years that the the greatest lesson I had in years two and three,

from someone that's built seventeen companies in the last five years that the the greatest lesson I had in years two and three,

50:19

was founder market fit. You know what I mean? Like, where it's, like, when the the the the the biggest red flag you will ever hear is when somebody comes from

was founder market fit. You know what I mean? Like, where it's, like, when the the the the the biggest red flag you will ever hear is when somebody comes from

50:29

you know, one industry and wants to be in another because this one's so much easier. Right? This one's it's the margins over here the shelf stability over here. It's though there's not sizes. Like, they all have a position based off of how hard their particular industries

you know, one industry and wants to be in another because this one's so much easier. Right? This one's it's the margins over here the shelf stability over here. It's though there's not sizes. Like, they all have a position based off of how hard their particular industries

50:45

sort of structure is,

sort of structure is,

50:47

and they're all hard.

and they're all hard.

50:48

They're all hard. And you don't wanna invest it. Bill companies with people that have to learn the industry as they go. Right? And I think that's that's I would get caught and seeing great opportunities and ideas and build with really relentless,

They're all hard. And you don't wanna invest it. Bill companies with people that have to learn the industry as they go. Right? And I think that's that's I would get caught and seeing great opportunities and ideas and build with really relentless,

51:02

well,

well,

51:04

experienced

experienced

51:04

founders,

founders,

51:06

who get crushed in the learning curve of trying to learn and understand a new street. It's something that I've really it's very hard for me to build a company with somebody,

who get crushed in the learning curve of trying to learn and understand a new street. It's something that I've really it's very hard for me to build a company with somebody,

51:15

that's getting into a an industry for the very first time.

that's getting into a an industry for the very first time.

51:19

Rob, we've we've had, like, billionaires on we typically don't do do guests. We typically just Sean and I, but we've had billionaires. We've had know, Gary Bainerchuck was on recently. He was he was really fascinating. We've had some famous people. We've had all types of people on here. You might be the most interesting that we've ever had.

Rob, we've we've had, like, billionaires on we typically don't do do guests. We typically just Sean and I, but we've had billionaires. We've had know, Gary Bainerchuck was on recently. He was he was really fascinating. We've had some famous people. We've had all types of people on here. You might be the most interesting that we've ever had.

51:37

You're definitely the most surprising, you know, and I hopefully, this isn't you don't take this the wrong way, but I I judged you based off of just a skateboarding fan and what I knew about you on TV. Obviously, I knew you were the slick ass businessman, and you always had some cool shit going on. But you are way more dialed than than I ever would have imagined. And you might be one of the most interesting people I've ever spoken to. And,

You're definitely the most surprising, you know, and I hopefully, this isn't you don't take this the wrong way, but I I judged you based off of just a skateboarding fan and what I knew about you on TV. Obviously, I knew you were the slick ass businessman, and you always had some cool shit going on. But you are way more dialed than than I ever would have imagined. And you might be one of the most interesting people I've ever spoken to. And,

51:57

yeah, I I I think you're my new hero. Yeah. I I this this has been amazing.

yeah, I I I think you're my new hero. Yeah. I I this this has been amazing.

52:02

Look, I I I'm could tell by the questions you asked me,

Look, I I I'm could tell by the questions you asked me,

52:06

that that it was coming from that sort of lens. And I thought to myself, man, let me let me feed this guy kind of the,

that that it was coming from that sort of lens. And I thought to myself, man, let me let me feed this guy kind of the,

52:13

the angle and the evolution of where I'm operating at. Right? You may have also a motherfucker

the angle and the evolution of where I'm operating at. Right? You may have also a motherfucker

52:17

is what You know, and it And and think about it too. It's extraordinarily concise

is what You know, and it And and think about it too. It's extraordinarily concise

52:21

and clear.

and clear.

52:22

Right? Because it's, like, I constantly am seeking clarity. So I'm all always operating from a place of intention.

Right? Because it's, like, I constantly am seeking clarity. So I'm all always operating from a place of intention.

52:29

And then I'm I'm considering myself to have an evolutionary mindset,

And then I'm I'm considering myself to have an evolutionary mindset,

52:33

where it's like, how how how can I purposely

where it's like, how how how can I purposely

52:36

keep evolving and evolving and evolving with purpose in a in a singular direction? And one of those is, like, literally human optimization

keep evolving and evolving and evolving with purpose in a in a singular direction? And one of those is, like, literally human optimization

52:44

and being happy as could be. You know what I mean? At the end of the day. But, no, I I thank you,

and being happy as could be. You know what I mean? At the end of the day. But, no, I I thank you,

52:49

and I appreciate it because you guys also had me do work Right? You guys said, hey, can you write an agenda of what you wanna talk about on today's show? I'm like, these guys are, like, having me write an agenda to be a guest on show. And I wrote out an agenda, and we never even covered any of the subjects.

and I appreciate it because you guys also had me do work Right? You guys said, hey, can you write an agenda of what you wanna talk about on today's show? I'm like, these guys are, like, having me write an agenda to be a guest on show. And I wrote out an agenda, and we never even covered any of the subjects.

53:06

Can you come back?

Can you come back?

53:08

We didn't cover it because

We didn't cover it because

53:10

you blew our mind early on, and there was something. Yeah. I coulda took the first three things you said and said, okay. I I have two hours here. We're all I need to do.

you blew our mind early on, and there was something. Yeah. I coulda took the first three things you said and said, okay. I I have two hours here. We're all I need to do.

53:19

Is just let you expand on that because if I'm listening to this and somebody says something interesting, there's nothing more annoying in the world than the guests going back to their pre pre set agenda and not asking about the really interesting thing the guy just said. And so we had to do it, you know, and and and and and look, it goes back to what you said about building Tristan. Yes. We had you planned. Just like I planned my exit, but, like, what you said was you don't really know what's gonna happen in between.

Is just let you expand on that because if I'm listening to this and somebody says something interesting, there's nothing more annoying in the world than the guests going back to their pre pre set agenda and not asking about the really interesting thing the guy just said. And so we had to do it, you know, and and and and and look, it goes back to what you said about building Tristan. Yes. We had you planned. Just like I planned my exit, but, like, what you said was you don't really know what's gonna happen in between.

53:45

Yeah. Yeah. And look, even with all this this this planning and structure,

Yeah. Yeah. And look, even with all this this this planning and structure,

53:50

I'm I don't let it I'm not controlled by that calendar. You know what I'm saying? Like, I still allow myself to, like, but the beauty of the system is I could just shut down three days

I'm I don't let it I'm not controlled by that calendar. You know what I'm saying? Like, I still allow myself to, like, but the beauty of the system is I could just shut down three days

54:01

and everything continues to move and then picks back right up when I get there. You know, even as I operate my life, I with the same group that helped me develop my system for the Dyrdek machine and my my business creation system.

and everything continues to move and then picks back right up when I get there. You know, even as I operate my life, I with the same group that helped me develop my system for the Dyrdek machine and my my business creation system.

54:14

Like, I had them develop my life system. Right? And and I have this this fifty page document called the rhythm of existence that's managed by my two assistants and my chief of staff. And it's basically

Like, I had them develop my life system. Right? And and I have this this fifty page document called the rhythm of existence that's managed by my two assistants and my chief of staff. And it's basically

54:25

the operating system for my entire life. Right? And so that that allows all aspects, whether it's from my food to my haircuts, to

the operating system for my entire life. Right? And so that that allows all aspects, whether it's from my food to my haircuts, to

54:33

to, like, how I deal with birthdays and how I deal with all these different things is put into the system that's managed that does what?

to, like, how I deal with birthdays and how I deal with all these different things is put into the system that's managed that does what?

54:40

It's automated and gives me back more capacity

It's automated and gives me back more capacity

54:44

to be able to do more, be more present with my wife and kids, be more present

to be able to do more, be more present with my wife and kids, be more present

54:49

when I'm working, be more focused, be able to get more done

when I'm working, be more focused, be able to get more done

54:53

because I keep adding more and more automation and optimization

because I keep adding more and more automation and optimization

54:57

to my life

to my life

54:59

that allows me to just live and do the things I love to do, which then gives me more energy

that allows me to just live and do the things I love to do, which then gives me more energy

55:05

to be more successful, more clear, have more intention

to be more successful, more clear, have more intention

55:08

and push things further and further along, you know. Would would you be willing to come on again and and talk more about, like, pretty much everything you've discuss and also the things that we've planned, because this is this is gonna be a home run.

and push things further and further along, you know. Would would you be willing to come on again and and talk more about, like, pretty much everything you've discuss and also the things that we've planned, because this is this is gonna be a home run.

55:20

Yeah. Look. You know what I'd like to do? I'd probably like to, like, send you all of my I'll send you all the stuff that I do so you could read it and see it and have that. Okay. Here's a life conversation of how Rob lives and runs his life optimization.

Yeah. Look. You know what I'd like to do? I'd probably like to, like, send you all of my I'll send you all the stuff that I do so you could read it and see it and have that. Okay. Here's a life conversation of how Rob lives and runs his life optimization.

55:33

Then send you all of my business stuff including my machine method

Then send you all of my business stuff including my machine method

55:37

and how I'm I run my businesses through a discovery diligence build,

and how I'm I run my businesses through a discovery diligence build,

55:45

a scale launch and scale phase.

a scale launch and scale phase.

55:47

And my seven core capabilities of business and brand product.

And my seven core capabilities of business and brand product.

55:52

Media marketing sales. Sounds like you have a new product coming Yeah. This is this is the this is your dedicated program.

Media marketing sales. Sounds like you have a new product coming Yeah. This is this is the this is your dedicated program.

55:58

No. It's not it's just so I can build businesses efficiently and consistently

No. It's not it's just so I can build businesses efficiently and consistently

56:03

You know, this morning, I told my, you know, my my head of media, I said, look, I think I'm gonna come up with a Drake equation for business. And are you guys familiar with the Drake equation?

You know, this morning, I told my, you know, my my head of media, I said, look, I think I'm gonna come up with a Drake equation for business. And are you guys familiar with the Drake equation?

56:12

You know, the Drake equation is essentially the probability of intelligent life inside the universe. Right? And to me, I do believe that there's an equation that I'm I can put through market,

You know, the Drake equation is essentially the probability of intelligent life inside the universe. Right? And to me, I do believe that there's an equation that I'm I can put through market,

56:22

through founder experience, founder age, like all these different things that add up to a probability

through founder experience, founder age, like all these different things that add up to a probability

56:28

number on this company that I'm about to create with this person's

number on this company that I'm about to create with this person's

56:32

potential successes. And and it's because I've pointed

potential successes. And and it's because I've pointed

56:36

my mastery towards, I want to master

my mastery towards, I want to master

56:40

curating

curating

56:41

individuals and ideas and building them into sustainable, profitable, acquirable businesses.

individuals and ideas and building them into sustainable, profitable, acquirable businesses.

56:47

And I just get better and better at every single one that I build because that mastery is going in a single direction, So my depth of knowledge in building company is is getting so wide, which in turn is doing what. It's making me more intuitive. I can have a five minute conversation with potential founder and fill all their holes, know that they're a a more operated minded,

And I just get better and better at every single one that I build because that mastery is going in a single direction, So my depth of knowledge in building company is is getting so wide, which in turn is doing what. It's making me more intuitive. I can have a five minute conversation with potential founder and fill all their holes, know that they're a a more operated minded,

57:09

like, product person, like, not a brand person doesn't understand marketing, doesn't understand media. Oh, it's a financial mind,

like, product person, like, not a brand person doesn't understand marketing, doesn't understand media. Oh, it's a financial mind,

57:16

that understands product. Oh, it's a brand mind and product person that doesn't understand operations or marketing or finances for sure. Like, you become you're driving yourself. If you wanna save energy, you become extraordinarily intuitive. Right? Like, that where your mastery

that understands product. Oh, it's a brand mind and product person that doesn't understand operations or marketing or finances for sure. Like, you become you're driving yourself. If you wanna save energy, you become extraordinarily intuitive. Right? Like, that where your mastery

57:32

shows itself. So I digress

shows itself. So I digress

57:34

where I would we we we could we could do a live show and a business show. You know, I'm into it. I think they're very similar. Dude, this is so good. I'm so thankful that you came on. Thank you so much.

where I would we we we could we could do a live show and a business show. You know, I'm into it. I think they're very similar. Dude, this is so good. I'm so thankful that you came on. Thank you so much.

57:47

We're gonna do this again. I hope. I hopefully, you'll do it, but we're gonna do it. Yeah. Yeah. This has been our pleasure. Thank you so much for coming on. Okay.

We're gonna do this again. I hope. I hopefully, you'll do it, but we're gonna do it. Yeah. Yeah. This has been our pleasure. Thank you so much for coming on. Okay.

57:55

All the best now. Cool.

All the best now. Cool.

58:02

I could rule the world, I know I could be what I want to.

I could rule the world, I know I could be what I want to.

58:07

I put my all in it, like, days off on a road. Let's travel never looking back.

I put my all in it, like, days off on a road. Let's travel never looking back.

Sync with video