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My First Million.
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Let's go.
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My first baby mama, my first
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ketamine experience, my first
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Addiction.
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Here's what I wanna start with. I love some of the things that you say. And one of the things you said is
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Don't follow your passion. People who are already rich tell you to follow your passion. You should follow your talent. Could you unpack that? Can you explain what you mean? I wanted to be an athlete.
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That was my passion. And then I'm going to UCLA was a blessing because I figured out pretty quickly that I wasn't in the point one percent you need to be. And to make your living as an athlete.
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And there's a fair there's some pretty basic
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axioms
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that should guide your career choices around where you invest your most precious capital, and then is your time, your human capital. The first is
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the sexier, the business, the lower return on investment.
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You wanna be in fashion,
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the arts,
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movies,
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modeling sports,
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unless you get really,
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you know, incandescent
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green light from a very early age that you're gonna be in the point one percent,
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try and make a living somewhere else and then do that on the weekends.
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And that is
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If you,
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the SAG-AFTRA, the most talented actors in the world, it's hard to get a SAG-AFTRA union card. You have to actually be in something. These are some of the most talented actors in the world. Hundred and eighty two thousand of them. Eighty seven percent of them don't qualify for health insurance because they don't make more than twenty three thousand dollars in a given year.
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So the key is finding
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not finding your your passion, but finding your talent, and then committing to developing mastery. And if you can develop mastery in anything that has a ninety plus percent employment rate, which ninety eight percent of sectors enjoy,
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the economic accoutrements,
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The camaraderie, the prestige, the relevance, just the sheer joy of mastery will make you passionate about whatever it is.
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And
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I'm passionate about taking care of my kids. I'm passionate about being able to step in and help my aging father. I'm passionate about I'd rather be Rafael Nadal or Federer, but kinda I'd rather be me than the number three or number four tennis player in the world because I
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financial security, I get to go to Wimbledon on my own terms and not be as nervous and not throw up or
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before a match.
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So, yeah, I'd rather be in a doll, But pretty much anyone else playing tennis, I'd rather be. And I got there with boring companies. So the the
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the the less sexier business, the higher the return on investment.
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So I would suggest that we stop you know, think about, well, what could I be good at? I think that's what your twenties are for, workshopping stuff. And and also getting it wrong. I started in investment banking, and I was terrible at it. I didn't like them. They didn't like me.
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And I had to go back to business school and just start workshopping.
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Where could I be great? Where what industry could I be great in?
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So don't, you know,
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find what you're good at and then
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get great at it. And then be a DJ on the weekends.
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By the way, congratulations.
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Today, the today is the release date of the book. Right? Algebra of wealth. Yeah. But today is the day. So that's that's gonna be huge. I mean, I I I read the algebra of happiness a while ago, and I've been watching the videos forever. And so I kinda I I didn't get an early copy of the book. But I will buy it and read it. And so you'll get my twenty three dollars. I need you to act. Well, by the way, we're number one on Amazon today. I decided to drop that because I'm desperate I'm desperate for your affirmation, Sam. That's alright. I'll give it to you. I'll give it to you. I won't starve you from that. You've you've got it. I look up to you. I think you're the man. Thank you. Well, let me let me ask you about the number one on Amazon real quick. You
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You're a pretty stoic guy. In fact, when you come on the pod, it's, it's always surprising to me that you are so even keel
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But it's the launch day of your book. You worked on this thing really hard. You're number one on Amazon. What how does Scott Galloway,
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celebrate? Oh, you know, I'm not I'm I'm pretty flat. I don't I'm I congratulate the team. It feels great. It's very gratifying.
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I love benchmarks. I'm addicted to everyone's addicted to something. I'm addicted to a stranger's affirmation, which is kinda pathetic at my age.
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And that's a form of affirmation,
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but it's very rewarding because
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so many people work so goddamn hard on this thing. Just not me, but, you know, my researches, my analysts, my PR people, my social people, my publisher, my book agent, you know, greatness is in the agency of others. So it's just very gratifying and
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Plus my podcast cohost got to number three on the best sellers list. So goddamn it if I'm not gonna get to number two.
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I must beat Kara Swisher.
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So, Sam, if you could go buy several thousand books, I'd appreciate it.
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And if you like it, write a review, and if you
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hate it. Please buy more and send them to an enemy. But, yeah, I'm I'm addicted to external affirmation. It's really pathetic.
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Well, so, I mean, the the book from my understanding is that it's basically talks about the people who have money and the people who don't and what are the commonalities between the winners and the losers. And
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you have I've read this for years. There was this awesome fast company article about you. And I've seen you say this in videos, where you were shockingly calculating when starting your last company l two. I think you said something like, Deloitte did a study. They did a study that shows what's the difference between the people who sell their companies for five to ten times revenue versus those who just sell it for one or two times.
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And you had these, like, four or five things, and it was, they own a niche. They have recurring revenue.
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Tech is at their core and that they're international. And then finally, they have defensive IP. And then you went on and said how, like, in your forties when you're starting l two forties and fifties, you were, like, only focused on money. You said, I worked my ass off. I was there at the office at two AM. You said, but I don't regret it. He said it was totally worth And when you were starting l two, I don't really know too much about that industry or that business other than a handful of articles. Were you calculating with working backwards from an exit. And by the way, the the story ends with you selling it for a hundred and twenty million dollars. A hundred and sixty boss, Jesus. Get your facts right. And by the way, I'm number one on Amazon today. I don't know if I told you that.
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Yeah.
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I I I didn't have a lot of money, and for me, work was about getting economic security. I was very focused on money. And I'm not saying that's the right way, which is my way.
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And I had done a lot of analysis and the study referring to said, okay.
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There are companies that sell in any industry
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They, you know, the lowest ten percentile, the upper decile of the valuations they get taken out at. And the study looked at the common features of the companies that got sold in the top decile.
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And it was all the things you talked about, and that's literally how I shaped the business model. I opened a London office right away. I said at charging consulting fees. I said pay me a quarter of a million bucks a year, and I'll answer your toughest questions using data.
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We focused on luxury.
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And then consumer brands. We broaden our niche a little bit. We spent I raised
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seventeen million dollars to create a series of technology and scraping tool switch that I collect more data points than anyone in the world such that when the inevitable guy from the analytics department came in with his arms crossed to play Gotcha,
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They just couldn't argue with our data. We just collected more data than anyone in the world on these issues and tried to distill it down to something actionable. So I was very focused on exit. And
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we sold for eight times revenue.
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So, yeah, man. My basic pitch to people was
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you're gonna work your ass off, and I'm gonna try and get you to,
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you know,
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I'm gonna try and get you to where your parents were twenty years earlier.
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And if you're looking for balance, this isn't that place.
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If you're really into management or other things, tell me, and I'll I'll I will try and, like, shape a a role around what's important to you.
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But we are a small business going all in to try and create economic security for us and our families.
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With Proptune media. We're about fourteen people now.
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I purposely didn't take outside capital. I'm not on that hamster wheel again.
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I'm not trying to Jones for an exit. I'm trying to build something interesting that has relevance that has a little bit more impact on the social issues we think about. And also pair people really well. I used to pay people below market and give them equity, and I was throwing nickels around, like, there are manhole covers. Because I wanted to have a profitable company I could sell. Now my priorities have changed. And
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the people who joined the company, I tell them this isn't the kind of company to get sold. But what I'll do is I'll share. I'll give you equity or participation
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in my book deals. You know, you are a junior analyst. You get
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one or two percent of any book deal I get. You get, you know, try and create some economic upside, but then my natural starting point
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is that people come to work to develop economic security for them and their families to increase their currency, their currency in the marketplace experience,
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and also
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to develop relationships.
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The workplace is a great place to meet, friends, mentors,
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additional, you know, co founders,
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and we spent a lot of money on we we saved with COVID. We gave up our office. We saved about eight or nine hundred thousand dollars a year on an office course as a narcissist. I had to have this amazing office in Soho, which was stupid.
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And I have this rule at work, are not just thrilled about this benefit. If any four of them are together, they get my credit card. They can go to Broadway or they can go to Tulum. And they've done those things without asking my permission. As long as there's four of them, they got my credit card.
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And the number one source of retention. I think the key to building a small business is retention because we find good people, you just don't want them to be with you a year two years and go to Google.
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Because the switching costs are enormous. And if you find someone good, your job as an entrepreneur or the CEO is just to create an environment where they wanna retention of employees. In my opinion, it's just huge.
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And I find or I read a study at no study on this, and it said the number one source of retention or the number one lever for retention. People think it's compensation. People think it's culture.
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It's whether or not that person has a friend at work.
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If they have a friend at work, they look forward to going to work,
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and they are less likely to leave. And so what I try and do, everybody interviews everybody when we hire people, but these kids, it's really inspiring.
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They'll go they like, six of them will go on vacation together. They'll say, Scott, you're speaking in Hamburg, Germany, all six of us are gonna come.
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And and they have a great time together. They like each other.
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And it's really it's a powerful kind of business weapon, if you will. Now I don't think you can do that
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with as a company scales beyond fifty, a hundred people.
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But I found for small business, it's really powerful. Hey, real quick. As you know, we're big on ideas here. We love bringing new ideas, business ideas, brainstorming ideas for the podcast. Well, A lot of people ask, what do you do with all those ideas? Can we go find them? Is there a list somewhere the great people at HubSpot have put together a business ideas database? Totally free. If you just click the link in the description below, you can go download a collection of over fifty plus business ideas that are from the archive listed out for you curated.
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And so, what are you waiting for? Go download it. It's free. Check it out. It's in the description below. Alright. Back to the show. And is the trick there that you don't try to be their friend? Because I've had that problem forward. I'm I wanted to be the friend, and that made the management a little bit messy. And I realized it's it is much better for me to not be the and not be included in in the the hangs.
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The whole company functions better. Even though, even personally, I was like, oh, man, they're all going out.
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Without me, but actually it was far better than it went that way.
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I always had a healthy sense of what the
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the border was. Me me and my
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kind of my president, my company, in the,
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partner at l two. We're both about the same age, and we have the same view.
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We have parties all the time. We show up early
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as soon as shit starts getting a little like crazy, we leave. Yeah. We need a, we don't need to see them
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see them drunk. They don't they definitely don't need to see me drunk.
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And my attitude is
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What you're interesting,
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or or what you're saying, Sean, is really interesting, and that is I'm just coming to the realization as a dad.
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I'm not their friend. I'm their dad.
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Because it was really upsetting to me that my kids did kinda I don't I don't wanna be my friend, but I just naturally assumed that my kids would adore me and be really into World War two history and crossfit because that's what dad is into. Guess what they're not.
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You know, what I realized is I'm not. I'm not their friend. I'm there to be their dad. And it's kind of the same way. I think I work with such young people.
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I think the know, the average age is probably thirty or thirty four because I'm there. But the mean or the median is, like, twenty five. It's basically a bunch kids, over educated, super ambitious kids.
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And it's easy. They're doing dinner and drinks somewhere. I show up for dinner. I leave before dessert.
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And then they can, you know, they can enjoy each other without thinking they're being judged by
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by Scott.
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So, yeah, I don't I don't I don't, I draw sharp relief between,
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you know, work and fun with those guys. I I love it. I go out with them I go out for the first couple hours and I then I disappear so they can they can have their own fun. I love the,
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a four of you together, you get my card. That's amazing little tidbit. I'm I'm here to collect
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little lessons learned from you today, and that's, that's one immediate one for me. Thanks, ma'am. So, like, obviously, you're kinda
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you're I don't I don't know if you're at the peak, but you're you're at you're killing it right now in terms of your pod and kinda being a public figure of the books and everything. And then before that, you had the company. So you had a huge financial outcome. One of the things that I think it's kinda brushed over in your history is what you're doing with kinda being an activist investor. I know you were on the board of New York Times, and you made a few other, like, pretty, like, substantial investments. I know you're working with with a hedge fund.
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To do that.
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What were some of the deals that you were doing? What were some of the kind of the best deals? What were some of the worst deals? What were some of the signals that you had where you were, like, this is an interesting deal. I should pounce on this. Sure. So there's a bit of a backstory there. I started coming to go rent envelope and went public. I was on the board. I got into a fight with arguably the most successful venture capitalist in the world.
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Spoiler alert. He won the fight. I was kicked off the board. So I was kicked out of the band that I started, which was, like, emotionally and mentally very taxing for me.
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And then I got angry. I was at a really weird time in my life. My mom was dying, and I moved in with her. And during the day,
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I would take manager health care at night. She was living in Vegas. I'd go downtown and get shitty drunk with strippers and quote, unquote friends,
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and then go back and manage my mom's health care and watch everyone loves Raymond in jeopardy with my mom. It was a strange time in my life. I was also very angry because I'd just been kicked off the board of Red envelope.
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So I took a half a million dollars of my money, and I filed a proxy to replace the entire board.
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And I learned everything about activist investing and shareholder governance, and I tried to kick everyone off the board.
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And I own ten percent of the company, and I think I got twelve percent of the vote. And my proxy solicitor said the two percent was probably a mistake. So basically, no one voted for my slate. And that was kind of a low moment for me. Like, okay. Now if the world has told me they don't want me involved in this corporation or in public companies,
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And then
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six months later, I got a call from a hedge fund that said, you're crazy, but you are kinda crazy. We have some stakes and companies.
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And we need someone to kinda go in and rattle the cage.
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And it just struck me that at your lowest moment, you really don't know where that might lead. And,
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I got backed. I went into a company called. I bought ten percent of a company called United Retail, which was a plus size clothing brand. I basically showed up and said,
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Let me build your website. You don't have a website. This was a while ago, where I'm gonna try and replace the board. This had fine. Stock went from two to eight. And I'm like, wow. This is easy.
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And I did it at sharper image,
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bought a big stake there, went in there. The company seemed like a mess. The stock had gone up a little bit. I got out. I did it at Gateway computer went on the board there. That was more difficult. We made a small amount of money, but I'd never lost money doing it. So then I went and raised seven hundred million dollars and became the largest shareholder in the New times and went on the board there.
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And timing is everything. And in this case, I went on the board in March of two thousand and eight,
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And the stock went from sixteen to three in about five months. At one point, I think I was losing ten or twelve million dollars of other people's money every day.
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And we almost lost the business. The company almost went bankrupt. I don't know if you guys remember that.
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But in the world of media, people just stopped advertising. They just stopped. It was like our tapper revenue just got turned off.
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And
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it was sort of the great financial recession
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It kinda ended my career as an activism because one,
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I don't think I was very good at it. And two, I was getting to stage in my life where I just didn't wanna be combative anymore. I didn't wanna go to war with CEOs. I didn't wanna
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I was just exhausted by being an antagonist.
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I thought I'm never gonna go on a board again unless the CEO wants me there. So but I did that for a while. I learned a lot. I made a little bit of money.
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But, you know, I was I was in my early forties and quite frankly just trying to figure out a way to make a living so I could stay in New York, which isn't easy. And
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You know, I think I was flailing a little bit.
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But it was it was a great experience. I learned a lot about human nature, about shareholders, about governance,
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I get called a lot by boards when they're being challenged by an activist because I was one, and I I think I have some insight into how these people think.
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Yeah. It was just a strange time in my life.
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But it was, you know, it was it was interesting. It was it was fun. I just wasn't very good at it. Yeah. That's cool. You've had a bunch of different careers, and,
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I like that. I like variety. I like people who have different chapters or sagas of their life and and you mentioned, like, your twenties are for figuring out what you actually like to do or what you're actually good at,
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or the intersection between those two. It sounds like yours went past your twenties. And you just kept experimenting,
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you know, along the way. Is that is that a fair fair assessment for you? Yeah. Investment banking. No good at it. Business School started a, branch strategy firm called profit.
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Grew it to a couple hundred people, sold it for thirty three million. But what do I wanna do? I know I wanna teach.
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The dot com implosion
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took me to, you know, from what I thought was being wealthy to not being wealthy.
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Teaching wasn't gonna help me or help me maintain the lifestyle I needed or wanted to maintain two young kids in New York, so I needed to find other ways to make money.
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And I did the hedge fund thing for a while,
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did boards, and then saw an opportunity in analytics and benchmarking and started that company, I think, o nine or o ten. And that was my kind of my big win.
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And the tie timing is everything. I got swept up into what is the greatest bull market economy in history. O eight to present is probably gonna go down as the greatest extended bull market run-in history.
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People don't understand just what in an anomaly the last sixteen years have been relative to the history of the market.
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And just as I was coming into my primary income earning years, you know, the winds just just just
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filled up my sales.
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And I caught, you know, I finally got all the moons sort of lined up, if you will. But I've always said,
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you know,
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You gotta be humble
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when things work because a lot of your successes and your fault. At the same time, wish I had been more forgiving of myself when things didn't work
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because I have trouble forgiving myself. I struggle with anger, and I person I get most angry at is myself,
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and I have trouble getting past shit.
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You know, I was on a I was at a book thing last night, and said something, and it just came out wrong, and I, like, sitting in bed, and I can't get past that one thing. I mean, it went really well, but I can't think that way. I I focus on what's what's wrong.
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And that would mean my advice to people is be humble when you have wins
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because a lot of it isn't you,
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but also forgive yourself because you know, they'll, again, a lot of it isn't you. My roommate in college had the poem if on the by by I think Richard Kippling on his wall. And one of the great lines of that poem is,
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you know, if you can meet triumph and disaster and treat those two impostors just the same.
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And that's always stuck with me. That's kind of what you're talking about. Like, your greatest triumph
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maintaining the humility. And then in your your greatest failures, not beating yourself up too much.
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You're a big proponent of stoicism, and that seems like a pretty stoic way to be. Give us the, like, you know, there's a lot of people listening to this right now that may be familiar with stoicism, don't practice, don't don't kind of know how it applies to their life, Like, make your pitch. What's the why a stowage why stowage doesn't matters to somebody? We'll just share on mental and emotional health, and Brian Holiday is kinda my Yoda
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on stoicism and he distills it this way. Life is not about what happens to you. You can't control that, but you can't control how you respond to what happens to you.
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And I've tried to always remember that. And I have trouble practicing it,
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but, you know, the the ultimate stoicism
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piece of art in modern history or modern media is Brokeback Mountain. If he he can't fix it, you gotta stand it.
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And that is try and focus on the things you can control,
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and you can control your emotions. It's very difficult to control what happens to you.
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And you know, just also recognize
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and this is more atheism than stoicism.
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Everyone on this podcast, everyone we know, everyone we care about what they think of us,
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they're gonna be dead
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in a hundred years.
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In the blink of the history,
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Nothing you say or do or what anyone else thinks of you is gonna matter for very long. And something that really has helped me
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when I was embarrassed or I thought I didn't equip myself very well is what you realize is just imagine yourself when someone says or does something stupid,
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You said, you think yourself, oh, that was stupid. And then you go back to thinking about yourself.
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And, you know, people aren't thinking about you, your wealth, your failures, your successes as much as you are. And so the key is just trying to be comfortable with yourself and comfortable in your own skin. And not like that,
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really kind of focus on
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what your spouse thinks of you is your spouse happy. Do you have a good relationship with your kids?
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Because what Twitter thinks of you really isn't that important, and because I had so much trouble
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actually footing my emotions to that logical notion I know it doesn't matter what people on Twitter or the Twitter mom think of me, but I couldn't emotionally
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separate myself from it. I don't have those skills.
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So a role model of mine is a guy named Sam Harris. He's like, oh, I got off Twitter. I can't handle that. He's like, why don't you get off of Twitter? I'm like,
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Yeah. I can. So I stop.
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I'm off of Twitter for the last nine months, and it's been one of the most accretive
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things to my mental health. And I didn't like to admit this, but I would say five or six weekends where I just got really bummed out by something. Probably two or three of them started on Twitter.
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Now that why am I on something that's making me on a regular basis
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upset?
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And,
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there's an addictive nature to it. I think it must be just and that's what freaks me out. I can modulate it. You know, can my thirteen year old son? And now I have to even know that he's upset when he goes, we have a rule in my house. Barb boys aren't allowed to go into their rooms with their phones alone because I think this thing can literally take a teenager, especially a teenager girl down a rabbit hole and kind of zero to sixty really fast, and then start serving
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her content. Oh, you're worried about dieting? Well, here's extreme dieting tips despite the fact we know you're five ten ninety five pounds.
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Oh, you're depressed?
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Well, here are some videos of people considering suicide. We're gonna normalize it for you.
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And I don't think parents are really in touch with just how ugly and how fast. It gets really ugly.
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So,
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you know, I'm trying to be very thoughtful about
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what it is as a, you know, stoicism
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controlling what I can't control,
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and then trying to be in better touch with my emotions and recognize that
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When you're down,
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it's more about the chemistry in your head than any legitimate reason to be down.
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It's You're gonna look. At the end of life, the biggest regrets, my colleague at NYU Adam Alter did great research on people who are very near death and palliative care.
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And their biggest regrets are, one, they wish they'd stayed in better touch with friends. They wish they'd lived the life they wanted to lead, not the life society or their parents wanted them to lead.
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But their biggest regret
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is they wish they'd been less hard on themselves. They wish they'd forgiven themselves. They wish they'd allowed themselves to be happy
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And that's kind of been that's something I've been very focused on. It's like, okay, stop beating yourself up. You're gonna be dead soon. Why wouldn't you squeeze as much juice out of this lemon as as as conceivable.
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And, like, afford yourself the opportunity to be happy and be sad if you need to be
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But I think of stoicism as, again, life isn't about what happens to you. It's how you respond to what happens to you. And decide what is in your control
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And, you know, try and try and be good to yourself, try and forgive yourself, and also just try and be humble. You are never more
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prone to a really big mistake,
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then right after a big win. Because here's the thing, you start thinking
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you're good at picking stocks.
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You start thinking you're so skilled at work. It wasn't that someone senior to you took an interest in you and championed you. You start thinking, oh, I'm great at real estate. I just didn't got get lucky and buy a home at the right time.
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So do you try and just try and ignore the market when the market tells you your failure?
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And this is personal too.
25:53
You know, there's been moments in my life where I thought I don't think I'm ever gonna be able to work again. I think I've ruined
25:59
everything. I don't think I'm ever gonna make a very, very good living. I remember thinking saying to my partner at the time,
26:06
Let's move to a low cost neighborhood of Charlottesville or Raleigh Durham. I'm gonna teach, try and ride, you know, make decent livings and just have a really nice life. And my partner's like, that's giving up. And I'm like, well, it's not giving up, but I thought this is it. I just need to substantially downgrade my expectations. And I'm I don't mean to say that that's not a great life.
26:25
I remember thinking after my divorce, like, I don't think I'm ever gonna have someone who I can share my life with again. I'm like, this just is never gonna happen to me. I'm an
26:36
unattractive, broken man who's never gonna find, like, a partner again. I I believe that for a short time.
26:42
And I think that it's important that everybody recognize
26:46
that, you know, you are the answer to a firm's problem.
26:50
You can find someone
26:52
who you can love and is gonna love you a great deal. The key is getting up, putting in yourself in a place of success, getting out of the house,
27:00
being friendly,
27:02
being risk aggressive,
27:04
surrounding yourself with people and exercise and nutrition that makes you feel good about yourself,
27:09
such that when the winds kick up again, your sales are up. And I've always tried to do that.
27:15
I've had a lot of failure
27:17
But I was always had my sales up such that when the winds kicked up again, I was in a position to
27:22
to rumble so to speak because I have a lot I know a lot of people who are very success and then they hit some failure,
27:28
a personal failure,
27:30
a death of a parent that can't quite get over a divorce,
27:33
a company that fails,
27:35
and they get stuck.
27:37
They can't forgive themselves. They can't forgive others. They can't figure forgive the market,
27:43
or they don't they lose their mojo,
27:46
whatever it is, and two, three, five years, seven years goes on.
27:51
And they just haven't progressed. And they start their skills start atrophying. Their confidence starts atrophying.
27:57
So what I say is put a statute of limit. When any ever anything happened bad happens You gotta put a statue of limitations on it. A parent dies,
28:05
you know, within twelve weeks, you should still be sad in thinking about your parents, but you should be able to You should be able to function.
28:12
You know, you go through a real emotional trauma or a breakup. Well, how serious was it? How much time? What's the statute of limitations?
28:19
A business goes out of business. Okay.
28:22
Morn for a little while. What is that? Two months, three months. But if you are better. If you aren't back, sending out emails, trying to raise money, going out, trying to meet new people, whatever it might be within that timeline,
28:34
you need to reach out for help
28:36
and get unstuck
28:38
because time goes really fast
28:40
and your skills atrophy.
28:42
In a sort of a downward spiral.
28:45
And something I've always been able to do is mourn and move on. Churchill said the key to success the ability to move through failure without losing your sense of enthusiasm. And I've tried I've been pretty good at not losing my sense of enthusiasm.
28:57
You're,
28:59
You're, you know, you you've got brilliant ideas. I think you're a good business person, but you talk about
29:04
not just following your passion but your talent. And I think that what you're most talented at is communication.
29:09
I've seen you speak live. I've seen you I listened to the pod. I've seen your videos. You do such a good job at picking really sharp words and sharp phrases and just small examples, like accoutrement. I've noticed that you love that word and I have never heard anyone use it as much as you. And I'm like, oh, I love that word. I'm gonna use that word. It's it's a beautiful word, or you sign your emails with,
29:31
life is rich. Like, you've you've got beautiful phrases.
29:34
I think that, I even, by the way, I even had a chat JBT, right, uploaded, like, a hundred and fifty of your blogs, and I would ask it questions. To, like, help give me, like, ideas for phrases because you're really good at that. Who do you steal from when it comes to, or who are you inspired from when it comes to language? I mean, seem like someone, if I had a guess, like, you're a George Carlen guy, something like that, who do you steal, like, some of your delivery from or inspired by for writing? Because you're really good. And do you have, like, a a bank of, like, when you see a phrase, you're like, oh, I'm gonna take that phrase and use that somewhere. If you don't have a kitchen cabinet people that you learn enough about that you can mimic them. You're trying to play a team sport solo. You're on the field alone. And I didn't figure that out till I was older. So I absolutely when I see something inspiring,
30:17
I breathe maybe one book a year. People think I'm well read. I'm not. But I'll find a book that's really meaningful and I'll try and read it two or three times so I can adopt it into my gray matter. Like, I Daniel Coneman's
30:28
thinking slow and fast.
30:30
I've read that book a few times, and I know everything about loss aversion theory. I know a lot about the relationship between money and happiness.
30:37
I read observations of a bystander by Peter Drak. I read save sapient several times.
30:43
I wanna, like, really, really
30:45
you know, embed stuff. Lately, I write down things in my phone that I just think are fucking hilarious.
30:51
Like, jokes,
30:52
You know, when my doc I wrote down something today as a prank when my doctor walks in, I put on gloves. I'm gonna try that. Love my doctor. I love the idea of him walking in and me snapping on gloves
31:03
just to see his reaction.
31:05
We were talking about Trump today, and I saw this great quote that said, consequences rarely show up lubed.
31:11
I love that.
31:13
I just whenever I see something that really
31:15
I just think,
31:17
you know, I I love going out in the public, except for the the fact that the public is there. You see these things every day, and I will write them down
31:24
and incorporating them into my wrap. And especially
31:28
great phrases, you know, greatness is in the agency of others. I remember my VC said that and I'm like, just makes so much goddamn sense. I'm gonna
31:36
use that over and over and over. So I have a lot of inspiration
31:41
I surround myself with really intelligent young people. I know that's ages, but I think young people have a different frame on things that help me.
31:49
So but to not to not sort of if you're just reading something and not, you know, take away stuff you're gonna remember, you haven't really read it. You haven't really absorbed it, but it's all all manner of stuff. I think,
32:02
you're you're right. I'm totally inspired by George Carlin. I think he's fantastic on society. I inspired by Ricky Gervais. I'm inspired by this comedian named Michelle Wolf. I think she's fantastic.
32:13
But, yeah, I've I've read a lot about Muhammad Ali. I think he's you know, be courageous, be poetic.
32:19
But, yeah, you absolutely, every young person should find a couple people they find really inspiring.
32:23
And try and learn everything about them and what they said such that you can kinda turn on your Muhammad Ali.
32:29
And, you know, Madeline Albright, secretary of state, you know, four foot ten. I find her inspiring around pub policy or
32:37
on geopolitics. So I've read a lot about her.
32:40
Our, you know, our memory is long and our reach is far. I love that. She used to say that about America to its enemies.
32:47
Right? Basically, a really eloquent way of saying, don't fuck with us, boys.
32:52
And I just love that this four ten woman, only in America, can wield
32:56
you know, the most powerful
32:58
nation in the world in terms of our foreign policy abroad. And I found her and she was an immigrant. I just found her inspiring, so I wanted to learn more about her so I could be her on occasion. Anyways, you have to build a kitchen cabinet of people. It's got I got a, my notes app here. My it's called funny phrases, and I just I collect these. I'll give you I'll give you three of my funny phrases on here. They're completely out of context, so you won't you don't get it, but you'll get it because you do sounds like you do this too. When somebody's thick, You could say that they're built like a baguette.
33:25
I like that. Somebody's got the body of a baguette.
33:29
Okay. Next one.
33:31
If you wanna talk about something that other people are avoiding, you say, look, I'm gonna address this like an envelope right now.
33:38
That's a dad joke.
33:41
Another one would be
33:43
for CEOs who have bad, you know, a terrible sense of, vision of the future. If this CEO was the shooter at JFK, he would have died of natural causes. I love these little little isms, little phrases, little sentences,
33:56
You're gonna lose this game. Okay. So,
33:59
he looks like a suicide bomber that's having second thoughts.
34:05
This is more serious. I absolutely I absolutely love this one. This is more true life advice. Your goal isn't to get the apology, but to forgive the perceived debt.
34:15
I love that. I love that. I wrote this thing down. This is really bad. Teaching my son about sex ed
34:23
I walked into his room with a banana in a condom, and he said, what's the banana for? And I said, I can't get hard on an empty stomach. I I literally think
34:31
that's the funniest fucking
34:34
that just hit Sam. That literally just hit Sam. I just think that's so inappropriate. And so, anyways, sorry
34:41
guys. Alright. I'm I'm not gonna this is like getting into a rap battle with, two o'clock. I'm not I'm not gonna I'm gonna put away my swipe file right here even though I just had a good one. There you go. I'm gonna I'm gonna give up. You you win.
34:52
What are you excited about right now? Like, what are some things that are going on in the world or products or ideas or trends?
34:58
Like, you know, I think you talk a lot about, like, you know, stuff that's wrong with, America with the world, culture, with society, but I wanna know the opposite. What are you what are you pumped about? That's not easier for me. I mean, I'm to be blunt, I a glass half empty kinda guy. I think a lot about loneliness. I think a lot about struggling young men. I think about the threats of AI.
35:17
What am I excited about?
35:19
I have a I work with a really talented group of people that are really inspiring. I love the work we're doing.
35:24
Matt, I'm I've just really enjoyed it. I get to travel a lot with my kids. I got kids that are at a great age, and I get to do a ton of fun stuff with them.
35:34
That's really intoxicating.
35:36
You know, I'm I'm just I get to have a really nice life at this point, and I'm just enjoying it with a partner
35:43
just really leaning into my kids.
35:46
You know, just the hallmarks shit. I'm I'm just really having a nice time with
35:52
that people closest to me.
35:54
And I'm healthy. I got good healthy kids.
35:58
You know, are the boring stuff, man. It's not anything kinda
36:02
I mean, I I'm going on my book tour this week. I go to LA for Bill Mar, and then I'm meeting a bunch of college buddies, and I'm going to stage coach, and then I go to Miami for a bunch speaking gigs, and then I go home to London. I mean, I just have a I have a really nice life right now, and everyone I care about is healthy.
36:20
I feel relevant. So I just have such a wonderful life, and I'm trying to slow time down so I can really appreciate it because
36:28
You know, there's no getting around it.
36:31
I I had
36:33
lunch with Ted Sarandos, which I realized is a name drop, but I'm I'm desperate for for your guys' affirmation, but his wife wrote a book on grief, and there's this great line. She has this great line, and that is
36:46
Grief is Luvs receipts,
36:48
and I just love that. I just if you really care about I didn't have a lot of grief until the age of forty, and I realized it was because own in my life that I really love to really love me other than my mom.
36:58
And so, you know, what I would bless or wish for anybody is they have a lot of grief in their life. Because what it means is they have loss. And when you have loss, it's because you had something wonderful in your life and you miss it.
37:11
So I'm just trying to appreciate how just nice things are and really,
37:16
you know, I don't, you know, I'm not really excited about, you know, the euro finals in Germany. Although I am excited about the European finals in Germany,
37:24
I I'm just I'm just enjoying myself. This I'm rounding third. I have a really nice life right now. I'm just trying to enjoy it because I know
37:31
everything everywhere ends.
37:33
You, what do you say for people who are not rounding third?
37:36
Like, people who are, you know, just just batting lead off right now. So you you talk a lot to young people One of the the phrases I really liked or one of the quotes I really liked was that opportunity is a function of density.
37:49
He said, yeah, get to a place that is crowded with success. What do you mean by that? Cause that seems like really good advice for for people?
37:56
Well, and sort of the motivation for the book was, you know, that study that you are kind of the average of your five closest friends
38:02
that there's this weird study that peer group, the five people you hang out with, you end up being the same body mass index. You same end up with similar political values, same jobs, same neighborhood,
38:12
I mean, this is weird. You become the same person.
38:15
What's different, though, whether it's greater variance is that of those five people, even though they make kinda similar incomes, one will end up poor, three will be okay, and one will end up quite wealthy. Now I tried to understand the behaviors
38:27
that are different in the strategies between the person that ends up financially secure and the the others that are less financially
38:35
secure. And there's some general best practices
38:38
around youth You absolutely wanna get to a city. If you're ambitious, I'm not suggesting
38:43
this is a right way. It's just my way. If you're ambitious and you wanna have influence or I can security. Before you collect dogs and kids, you gotta get to a city. Two thirds of economic growth is gonna happen in just twenty cities.
38:53
And so if you're really ambitious,
38:56
get to the biggest city in your nation, then get to London if you're in Europe or New York in the US, or if you're in Texas, San Francisco, because
39:03
Those cities are really competitive, and you're gonna be playing you know how when you play tennis
39:08
against players better than you, you your game elevates,
39:11
When you're in a big city, you're playing against the best players in the world. It's hard to it's hard to live in Brooklyn. It's expensive, which means you gotta be really good at what you do. And you're surrounded by people who are gonna inspire you and who will really will elevate your game. And at some point, you'll probably have to move out of the city because it's it's difficult with kids, but while you're young,
39:31
get to a big city, try and
39:33
try and find really high character successful people to hang out with just
39:38
Find people you wanna be like or that you admire,
39:42
professionally, and personally, and try and establish those friendships and try and hang out with them. Because
39:47
You rise or fall to the level of your peer group.
39:50
And the thing about cities
39:52
is you're just bumping off opportunities.
39:55
And I've moved to London and my reductive analysis of the US versus Europe is the US is still the best place to make money. Europe's the best place to spend it.
40:04
So if you're in the making money part of your life,
40:07
it's hard to beat the US. I didn't appreciate the American economy until I left it. People start from yes here. How can we work together? Back when we build something together, how can we make money together?
40:17
London, it's sort of like a very polite,
40:19
indefinite, maybe. There's very little actual organic value creation in London. It's people servicing other people's wealth that they made elsewhere.
40:28
There's nothing like There's nothing like America that says to a young person, if you work your ass off and you're really good and you get a little bit lucky,
40:36
you know, you things can happen for you here. All my British friends, they say that they grew up, being afraid of tall poppy syndrome, meaning, they didn't wanna stick out because their teachers would tell them shut the hell up, get in line. Whereas in America, it's if you do something interesting, even if you fail, you're rewarded as being a hero of, like, that's awesome, man. You got after it. Even if you even if it sucked, the outcome wasn't good, you we praise you for getting after it. And I think that's a very
41:03
unique American thing compared to Europe. In Europe, if you stick out, you're chastised.
41:08
Well, not only that, but people say in America, we embrace failure, that's not true. But we do tolerate it.
41:14
And so only one out of seven businesses succeed.
41:18
So my strategy has been to start nine businesses. And
41:22
I got to two wins. And all you need is one. And if you aren't trying really hard and taking risks and failing and then knowing going to pull the plug and move on, You're not taking advantage of the American embrace of risk and failure. I've never had trouble
41:36
raising money because of past failures. People didn't mind that. As long as you treated your investors well, as long as you as long as you were a decent person, you didn't do anything stupid or unethical, people don't have a problem funding you again. I've, you know, I'm not
41:49
you know, I've had a lot of failure professionally, but I've never had
41:53
or I don't, you know, let me put this away. When I couldn't raise money, it wasn't because I had failed before.
41:58
And that's true in relationships.
42:00
So, yeah, the embrace or the acceptance of failure in America is,
42:05
singular, and it's a wonderful thing. And if you aren't trying and taking a lot of risk here, you aren't taking advantage of an economy that's one of the few in the world. One of the few societies,
42:13
I mean, if I was born in China, I'd probably be in jail because I'm outspoken and say stupid things.
42:18
If I was born in Europe, you know, I think I'd be a talented
42:22
business person, but I wouldn't be an entrepreneur
42:24
that had recognized this success because they don't embrace failure or ex that's wrong. They don't tolerate it the way we do. Can I ask you, a question about hard work? And the reason being is Sure. I found
42:35
I found some, what, read as contrary things in your work. Or at least in your story and what you write. And so Sean and I have talked a a lot about this about hard work. And I think people who say they work eighty hours a week for a really long time, I think they're either lying or they did a lot of bullshit work. I think it's to work eighty hours a week for an extended period of time, it's incredibly challenging. And you talked about, in in in this book, as well as some of the other,
43:03
blog posts, you're saying, in my forties, I grinded my ass off. All I was focused
43:07
on was money, and it worked out and but that's all I did. And and I'm happy I did it, but it was really hard work. But then I read about how, you delegate a ton. I think you said something even as crazy as, like, you have someone pick out your clothes and you wear mostly the same thing. You have your workout outfit and then your work outfit. And how,
43:25
you at, Progyny Media, you said something like
43:29
you only meet with their executive producer twice a month. You only have one hour meeting once a editorial team. You haven't planned vacations in twenty years, and all you do is focus on,
43:39
a handful of things.
43:41
But it even though you're crazy productive now, it I don't know. Does it do you are you still grinding and looking back, knowing what you know now, Could you have gotten to where you've gotten without that eighty hour a week for multiple years work ethic? Well, things have changed dramatically for me now. I'm not working nearly as hard.
43:59
And I hire a lot of people, and I'll over not overhire, but everyone works hard, but I don't
44:06
mean, when you have a small business and you don't have a lot of money, you know, you just you gotta get everyone needs you you need to work hard, you need to set an example, and you need to
44:16
create an environment where everyone's working hard. I'm not sure I was ever working eighty hours a week consistently. I definitely had weeks like that.
44:23
But when I look back on it, kinda
44:25
I don't know.
44:27
Ten twenty ten, fifteen years. I don't remember much else other than work. I mean, I worked out. When I had kids, I tried to spend some time with my kids. I still found time for fun and vacations, but,
44:38
you know, I would vacation two weeks a year. Now I vacation
44:42
a lot more than that.
44:44
And but I don't see any way around it. It's really in my when I say my kids, my students, I'll ask them how much money they expect to be making by the time they're thirty five. And about ninety percent of them expect to be in the top one percent. Is seven hundred fifty thousand dollars a year in America.
45:00
And then they'll talk about that. Like, that's what I expect, but I'll say, what's most important to you? In your life and moving forward. And a lot of the time, they say balance.
45:09
And I'm like, so you expect to be in the top one percent by the time you're thirty five, but you also believe you're gonna have balance in your life?
45:17
I mean, I don't I've never seen that. I don't you can have it all. You just can't have it all at once.
45:23
And
45:24
and by the way, that's that may not be the way to go. You may sacrifice. You may say, I wanna live a nice kind of balanced life. I'm gonna move to a suburb of St. Louis, coach little league, work forty hours a week, be a good citizen,
45:34
find a good partner,
45:36
you know, coach little league, have a nice life. Nothing wrong with that. But the majority of the people I know the young people think they're gonna be in the top one percent and also have balance in their life. And I just think it's ridiculous. I'm like, okay. The only way to get there to achieve that is if you have one thing, and that's rich parents.
45:52
Otherwise, expect to go all in on your career or scale back your expectations around your economics and your influence because it's a competitive market.
46:01
And one of the things people can control
46:04
is how hard they work. I don't think you wanna
46:06
I don't think you wanna work so much that you sacrifice your health or your relationships
46:11
There there is gonna be some trade off with your relationships. I didn't see my kids a lot when they were little. I I I was divorced. I think it was a contributor to that. I was I was working in services companies and never saying no to any opportunity. The CMO of Samsung, can you be in Seoul tomorrow for a board meeting? Sure. I can. Yeah. I mean, I just said yes to everything
46:29
to try and move the company forward.
46:32
But,
46:33
I'd I've, for a long period, worked very, very hard
46:37
and sacrificed a lot, and it it takes a toll. And I did it such that I could have a lot more balance now.
46:45
But,
46:46
yeah, I don't I I I this notion, the myth of balance, get over it. If you expect to be influential or economically secure,
46:53
You're not gonna have a lot of balance for a long period of time. Some people are such geniuses
46:58
that they can work a modest amount of time, make a lot of money, work out,
47:02
have
47:03
a great relationship with their parents, be fit, donate time at the ASPCA and have a food blog, assume you are not that person.
47:10
So just have a sober conversation and also have a sober conversation with your partner.
47:15
How much money do we expect to have? Who's responsible for making it? What's your approach to spending?
47:20
Where are we gonna live?
47:22
You know, the number one source of divorce
47:24
is not,
47:26
infidelity or lack of shared values. It's usually got something to do with money, and also seventy percent of divorce filings are filed by women who still, and we don't like to say this because we like to pretend women have no agency and that they're just
47:37
Dowy little foes,
47:40
is the man loses a business becomes
47:44
broke or has a mental breakdown.
47:46
When a man loses his status as a provider,
47:50
he's very inclined to be on the wrong end of divorce.
47:54
So I think a lot about young men. I think a lot about financial security. I think every man should start with the notion that he's gonna be responsible for the economic well-being of his household.
48:03
And by the way, sometimes that means getting out of the way and being more supportive of your partner who happens to be better at that money thing than you.
48:11
And that's a wonderful thing. But start from a position of this is my responsibility.
48:18
And make sure you're aligned with your partner around this stuff, because the thing we don't talk about
48:23
is that your kids are gonna have higher blood pressure if you're economically strained. Kids and kids in Low Income households have
48:30
greater systolic resting blood pressure in kids in middle and upper income homes. You're much more likely to get divorced. You're much more likely to have a stroke. You're much more likely to be the victim or the perpetrator of domestic violence when you don't have money.
48:43
I mean, America
48:45
becomes more like itself every day. And that is it's a loving generous place for people with money. It's a rapacious violent place for people who don't have money.
48:54
So all this bullshit, the money doesn't buy you happiness. Oh my god. Is that a myth?
48:59
I'm not saying you need to be incredibly wealthy
49:02
The middle income people are happier than poor people, and wealthy people are happier than middle income people. That's the bad news. The good news is is that it tops out
49:10
You get diminishing returns.
49:12
And you have to be cognizant of
49:14
when you do get to some level of economic security,
49:18
That's the means.
49:19
The ends is such that you can
49:22
have an exhale,
49:23
release the anxiety that you feel
49:26
and then use the opportunity to really spend a lot of time with your your loved ones and cement those relationships
49:33
And the problem is you get on this Sedonic treadmill and you get so absorbed in your own success and your professional identity and money and making more money.
49:41
That you never get to the ends. You wake up a wealthy person or someone who's financially scared of a thought about their economic well-being, and you don't really have a great relationship with your kids.
49:51
But you never really leaned into your partnership and thought, okay, let's take time to really enjoy each other's company. Let's do nice things.
49:58
Your parents die before you have a chance to really spend time with them as adults. I think that happens to a lot of people.
50:05
They just get so caught up and
50:08
I need the next promotion. I need the next amount of money. And once I get here, I have someone very close in my life. It's a family member, and I'm taking them to ask And they're like making excuses, but our kids in the choir, they were making excuses. I'm like, you realize this is your last chance to go to Africa before you're dead. Right?
50:25
You're fifty fucking years old. When do you go when you're seventy?
50:29
But you gotta get back to work an extra debt. I mean, what are you thinking?
50:32
We're gonna be dead soon. And I I just think so many people don't realize how fast it's gonna go by.
50:40
And never really,
50:42
never really, like, soup not only super lean into the relationships,
50:46
but just allow themselves just to have a great time. I'm going to stage coach this week. I'm gonna go see country music festival. I can't stand country,
50:54
but I'm going.
50:56
I'm gonna buy a pair of boots. I'm gonna, and I'm gonna have a great time, and I'm gonna do an edible, and I'm gonna drink a shit ton, and I'm gonna have arrested adolescents with my friends, and I'm gonna look ridiculous.
51:05
And it's like, yeah. Why why not?
51:09
Why the fuck not? What am I gonna do? Watch c span all weekend?
51:13
I mean, anyway, I
51:16
I can't stand it when people who are blessed with being in this country have some level of economic security at people in their life that love them and they love, and they don't, like, crazy lean into it because
51:27
you guys are younger. I can't it just goes so goddamn fast. It's just crazy. It is just crazy how fast it goes. Anyways.
51:36
Well, I don't know how to respond to that, Scott. Here's what I do know. I feel like I learned something, and I feel a little bit bad inside
51:43
at the same time. I feel a little bit good. And you made me feel a little bit bad. And I need to go and I need to, like, burp or something. I need to get a little bit out of out of my system. I just need to to Unwind from that. Do they not have Zoloft in London? You know?
51:59
I haven't hit the antidepressant. I just did ketamine therapy, though. That was a trip. No. I'm trying to
52:04
I'm trying to just, you know, look, like, the good news is I hate my life less and less every day.
52:10
So,
52:12
I'm sorta getting there. I'm sorta good. You're like if Mitch Hedberg had a podcast
52:18
and opened an LLC. I wouldn't That's what I wanted to talk about. Are we gonna talk about my book? Do you think I got to number one talking about, like,
52:24
doing therapy with you guys on these Joey Bagadona's podcast? Are you gonna bring up my book? Yeah. Tell us tell us about the book. Okay. We we can talk a little bit about the book, but tell us,
52:34
the floor is yours.
52:36
Make your case as to what I'm gonna get out of this book because I'm gonna buy it, and I'm gonna read it. Thanks for that. But I'll read it with a different level of enthusiasm. If you give me a little teaser of what I'm gonna get out Okay. So the algebra of wealth is the following.
52:49
Find your talent,
52:50
focus, workshop your twenties in an industry that will pay you.
52:55
Once you have a certain amount of momentum professionally, really trying to develop a savings muscle, wealth isn't about how much, make, it's about how much you spend. Try and just get to the point at a fairly early stage where you spend less than you make. That is very difficult. The brightest companies and minds in the world are all here to convince you that an upgrade from economy to economy comfort, to economy plus to business classes, and investment in yourself. No. It's not. It's a it's consumption. Don't try and
53:20
impress other people with your shit. No one's just as concerned with your shit as you are. You don't need to order a bottle of vodka, a club for four hundred fifty bucks. Get hyundai for god's sakes,
53:29
travel coach, save money, start saving money early, lean in if you're young, lean in to your advantage. And that is you have a lot of time, develop that savings muscle.
53:38
Diversify
53:39
the moment you have any real capital,
53:41
start diversifying.
53:42
That way, no matter what happens,
53:44
You have Kevlar. You can have a stock go to zero and a bullet hits you in the chest. It doesn't kill you because you're diversified.
53:51
And then take advantage of fluff of fluff on the species, and that's time and recognize
53:56
that time will go faster than you think. And if you're just a show a little bit of discipline, a little bit of maturity, a little bit of that savings muscle early,
54:03
that the S and P is up eleven percent a year since two thousand and eight. Well, that sounds boring. Now that means every twenty one years, your investments are up eight acts.
54:12
And that twenty one years will go really fast. So hope you sell a best selling book. Hope your company goes public. Hope you, you know, your album goes double platinum or some rich uncle dies and leaves you everything, but just in case, make sure you're financially secure.
54:25
And I can get you there. If you follow these principles show a little bit of discipline, a little bit of maturity because the good news is I can get you rich.
54:34
The bad news is the answer is slowly. But we can get you there. So the algebra of wealth equals focus plus stoicism
54:43
times time times diversification. That's the form. That's the formula. That's the formula. You're the formula guy. Like, you you you've a lot of your talk you use formulas to explain stuff, you've had the algebra of happiness, now the algebra of wealth. Alright. Is this gonna be a whole algebra of blank
54:59
series? Because anytime I see that, I'm into it. If it's an equation, I'm into it. Yeah. So
55:05
humans need constructs to remember things. You can read a book. And if it doesn't have constructs or visualizations,
55:11
it's pretty easy to forget about it. So I really like constructs, equations.
55:15
I read the algebra of Happiness, algebra of Wealth out today.
55:18
And I just I'm about to sign a three book deal. I'm writing the algebra of masculinity, the algebra of work and the algebra mating. Those are three topics I'm super interested in, and I wanna try and do enough research where I can distill it down to some best practices that people can hold on to.
55:33
Well, I wanna talk about the first variable in this. You said focus.
55:37
Because we talked about stoicism. I know about time. I know about diversification,
55:40
but teach me about focus. I'm I'm pretty bad at at focus. Trying to get better.
55:45
Give me a couple words on focus as part of this this equation.
55:50
If you have a side hustle, you need to find a different main hustle.
55:54
You're better off
55:55
with the time you spent on a side hustle,
55:58
Investing that incremental effort in your main hustle. And if you constantly find a side hustle is fine if you're investigating a new main hustle,
56:05
But the way you get wealthy is not a variety of things. It's being really great at one thing. So that's the focus. And the term we use is is mastery or ninja like capability.
56:15
But try and find something you could become great at.
56:18
And that is, you know, that's not that's not easy.
56:22
But also, again, we talked about this before. Find it in an industry that's not very sexy because if you're in the top ten percent
56:29
of tax law,
56:30
or of installing
56:32
HVAC or energy efficient HVAC,
56:35
or you're in the top ten percent of people who know to how to install soapstone kitchen counters.
56:40
You're gonna make a really good living.
56:43
And taking care of your kids
56:45
is just so much fun.
56:47
Being able to be there for your parents is economically is just
56:51
is just really exciting and a really a lot of fun. And I think young people mistake passion for their hobbies
56:57
not recognizing when they get older,
57:00
to be able to give money away, to be able to do nice things, to be able to relax with your partner,
57:06
You know, it's just super enjoyable. It's almost as fun as, you know, spinning tune. I mean, that shit is fun. That is really enjoyable.
57:15
And so put yourself in a position when you're a little bit older because it'll go really fast.
57:21
To just do wonderful things with people you care about. And the way you get there is by making more than you spend saving, but the first thing you gotta do is find a focus.
57:31
You know, find something, you know, we are living we live in a,
57:35
specialist economy.
57:36
Find something. Like, that's your try and just think, could I be great at this? Could I be great at this? That's not the question.
57:44
Because if you become great at it, trust me, you'll become passionate about it. And you can't become great at anything you hate. That's not that's just gonna be automatically be screened out.
57:51
I'm not suggesting
57:53
drudgery is the way. If you find something drug drudress or whatever the term is, you're just not gonna be grayed out. But I found
57:59
consulting.
58:00
I never I didn't know what consulting was when I was in college, even business school. I figured out, wait, people will pay you to wrench your brain.
58:08
Wow. And I was always really good at establishing these proxy father son relationships with powerful men.
58:14
And then basically my core deal with them is
58:18
I understand brand better than you. You're the CMO. I'm gonna make you the CEO in three years in exchange for that. To pay my company a million dollars a year, they answer very deep hard questions.
58:29
And I figured that out at kind of my late twenties, which was a blessing.
58:32
Then when I sold the company, I'm like, I don't wanna be in services anymore. It's a young person's business. I'm sick of being on planes.
58:38
So I had to workshop my life again. And then I figured out, okay, I'm a good teacher. What does it mean to be a good teacher? It means you have to be a good storyteller.
58:45
But what if I story told in different mediums? Could I make money in books? Could I make money speaking? Could I make money in podcasts.
58:51
And I figured out, yeah, I'm good at this. I could even be great someday.
58:55
And that mastery has led to a really nice Nice life, but I've always tried to I've always tried to spend reasonably,
59:03
spend less than I was making, sometimes more than others,
59:08
I finally learned to diversify the hard way. I lost everything twice in two thousand and, again, in two thousand and eight because I thought I would so awesome that whatever is my focus is is naturally gonna be successful through my sheer force of character.
59:19
That's not true.
59:21
So I started diversifying
59:23
and, you know, just kind of follow these basic principles and let time take over and really started saving a lot of money in my forties. I deployed an army of capital to start fighting and killing for me and my family and my sleep.
59:37
And that army just grew in a bull market.
59:41
And, you know, came home with just immense spoils for me, you know, because I deployed this army early and often, and I kept adding to it. I feel like here's a tank.
59:52
Alright.
59:53
Okay. I'm saving money. I'm not gonna have the fat apartment.
59:56
Right? Okay. Here's some more artillery. Go kill more people and come home with money. That's a little bit much.
01:00:02
Anyways
01:00:03
We're still working off of that one. Yeah. I'm still working through that one. Wrong choice wrong choice of words. Acoutrements,
01:00:09
the accoutrements of my army.
01:00:12
Scott. Thanks for coming on, man. And, everybody go by the book, the algebra of Wealth.
01:00:16
He has to be number one on the charts because he needs our affirmation, and let's give Thanks guys. Thanks for your success. Thanks, Sam. Thanks, Sean, and thanks, Ari. Thank you.
00:00 01:00:46