00:00

I never lie, but I think a lot more people should lie. You could look cool.

I never lie, but I think a lot more people should lie. You could look cool.

00:04

Yeah.

Yeah.

00:05

I don't think more people should lie because as somebody who used to lie,

I don't think more people should lie because as somebody who used to lie,

00:09

it's,

it's,

00:10

it's really exhausting. What did you lie about?

it's really exhausting. What did you lie about?

00:15

Yeah. I feel like I can rule the world I know I could be what I want to.

Yeah. I feel like I can rule the world I know I could be what I want to.

00:20

I put my all in it like a day's all on a road. Let's travel never looking back Alright. I, I wanna talk about this open seat thing. I'm laughing about it. But before we get into into that, people like story stuff let me quote not a story, but do you know who layered Hamilton is?

I put my all in it like a day's all on a road. Let's travel never looking back Alright. I, I wanna talk about this open seat thing. I'm laughing about it. But before we get into into that, people like story stuff let me quote not a story, but do you know who layered Hamilton is?

00:37

Surfer?

Surfer?

00:38

Yeah. So he, he, like, is like and when you think of the word, like, surfer honk, he's, like, the guy you, like, think of. Right? Like, Brian. He's, like, kind of the most famous one, I think, and he's a little bit older now. Right? Yeah. He's in his fifties. He could be as old as sixty, but, he's fifty seven. And

Yeah. So he, he, like, is like and when you think of the word, like, surfer honk, he's, like, the guy you, like, think of. Right? Like, Brian. He's, like, kind of the most famous one, I think, and he's a little bit older now. Right? Yeah. He's in his fifties. He could be as old as sixty, but, he's fifty seven. And

00:56

there's two amazing things about him.

there's two amazing things about him.

00:58

The first, he has this thing called layered superfood. Have you heard of that?

The first, he has this thing called layered superfood. Have you heard of that?

01:03

No.

No.

01:04

Okay. It's interesting for a bunch of reasons The first reason why it's interesting is Larry is interesting to me. He's basically so Larry Hamilton was a surfer in Hawaii. He had a troubled childhood but he dedicated his life to surfing. He says that he might be a little autistic and that he, like, focuses on a goal incredibly,

Okay. It's interesting for a bunch of reasons The first reason why it's interesting is Larry is interesting to me. He's basically so Larry Hamilton was a surfer in Hawaii. He had a troubled childhood but he dedicated his life to surfing. He says that he might be a little autistic and that he, like, focuses on a goal incredibly,

01:20

like, he he'll he'll achieve it no matter what he obsess So for a long time, he was obsessed with finding the biggest wave. He invented toe and surfing, and then eventually he got into,

like, he he'll he'll achieve it no matter what he obsess So for a long time, he was obsessed with finding the biggest wave. He invented toe and surfing, and then eventually he got into,

01:30

health. And he got obsessed with eliminating sugar, eliminating flour and just being very, very, very healthy. And so eventually, he launched a company called Laird Superfood.

health. And he got obsessed with eliminating sugar, eliminating flour and just being very, very, very healthy. And so eventually, he launched a company called Laird Superfood.

01:38

And he's obsessed with coffee. He drinks tons of caffeine, loves coffee, and he didn't wanna use, like, almond milk or oatly or anything like that. And so he invents

And he's obsessed with coffee. He drinks tons of caffeine, loves coffee, and he didn't wanna use, like, almond milk or oatly or anything like that. And so he invents

01:46

This thing called layered Superfood. It starts with a creamer. Now they sell a bunch of different stuff, a bunch of different creamers, a bunch of different health food,

This thing called layered Superfood. It starts with a creamer. Now they sell a bunch of different stuff, a bunch of different creamers, a bunch of different health food,

01:54

It seems legitimate. I'm gonna buy some of them some of it because,

It seems legitimate. I'm gonna buy some of them some of it because,

01:59

it does look I like him. And I like the idea of what it promises, although I don't know the science behind it. But it's second second reasons why why it's interesting. It went public. It's publicly traded. It went public with, like, eighteen million in revenue currently has a market cap of a hundred and sixty three million dollars revenue of, like, fifty, I think,

it does look I like him. And I like the idea of what it promises, although I don't know the science behind it. But it's second second reasons why why it's interesting. It went public. It's publicly traded. It went public with, like, eighteen million in revenue currently has a market cap of a hundred and sixty three million dollars revenue of, like, fifty, I think,

02:17

but kinda cool. Right? And layered interests me because he's kinda like there's no such thing as a perfect human, but he checks all the boxes in terms of he's doing pretty good and a bunch of stuff. So physically fit. Great. He seems emotionally incredibly healthy, very stable. Like, when he talks to him, he sees very wise and, like, he understands, how to treat people, got a great family it seems, and now financially, very successful, adventurous. This guy's my hero. But I didn't know if you had ever I thought it was interesting that they they took the company public.

but kinda cool. Right? And layered interests me because he's kinda like there's no such thing as a perfect human, but he checks all the boxes in terms of he's doing pretty good and a bunch of stuff. So physically fit. Great. He seems emotionally incredibly healthy, very stable. Like, when he talks to him, he sees very wise and, like, he understands, how to treat people, got a great family it seems, and now financially, very successful, adventurous. This guy's my hero. But I didn't know if you had ever I thought it was interesting that they they took the company public.

02:45

Yeah. That sounds also just did it take it public in the US or somewhere else? Here. It's,

Yeah. That sounds also just did it take it public in the US or somewhere else? Here. It's,

02:51

where it's on, it's on the New York Stock Exchange. It's called layered Superfood.

where it's on, it's on the New York Stock Exchange. It's called layered Superfood.

02:55

It doesn't seem too small. It's like a penny stock. Like, what is the market cap of it? It has eighteen million in revenue. It doesn't have eighteen million in revenue now. Maybe what's it have now? You could look it up, like, forty or fifty. It has it's market cap right now is a hundred and sixty three. It's highest ever was,

It doesn't seem too small. It's like a penny stock. Like, what is the market cap of it? It has eighteen million in revenue. It doesn't have eighteen million in revenue now. Maybe what's it have now? You could look it up, like, forty or fifty. It has it's market cap right now is a hundred and sixty three. It's highest ever was,

03:11

two times that.

two times that.

03:13

Interesting. Okay. And, yeah, I'm kinda like you where there's some, you know, some,

Interesting. Okay. And, yeah, I'm kinda like you where there's some, you know, some,

03:19

like, if you're just like a normal Instagram influencer and you're, like, hocking some product,

like, if you're just like a normal Instagram influencer and you're, like, hocking some product,

03:24

or whoever. You're whoever. You're me. You're you're you're just, like, normal person and you're you're hawking some product. It's like, okay.

or whoever. You're whoever. You're me. You're you're you're just, like, normal person and you're you're hawking some product. It's like, okay.

03:30

Know, you probably tried to do a good job with this, but, like, this is a business for you, and you're doing this for the business.

Know, you probably tried to do a good job with this, but, like, this is a business for you, and you're doing this for the business.

03:36

And

And

03:37

when you see someone, like, Larry Hamilton who's, like, walks the walk for, like, I don't know how many years. You guys, like, fifty something years old. And you see he's just, like, ripped, absolutely ripped at that age you kinda know that he's lived a certain lifestyle.

when you see someone, like, Larry Hamilton who's, like, walks the walk for, like, I don't know how many years. You guys, like, fifty something years old. And you see he's just, like, ripped, absolutely ripped at that age you kinda know that he's lived a certain lifestyle.

03:50

And,

And,

03:51

I have a higher level of trust when this guy's selling me a tee or, you know, a breakfast waffle, keto breakfast waffles or creamer or whatever the the stuff is that he has.

I have a higher level of trust when this guy's selling me a tee or, you know, a breakfast waffle, keto breakfast waffles or creamer or whatever the the stuff is that he has.

04:01

I do feel like I trust it a lot more than,

I do feel like I trust it a lot more than,

04:05

you know, whatever,

you know, whatever,

04:07

Ryan Gosling's gin or something, you know, like, where it's like, clearly just celebrity put face plus generic product equals, like, branded product. Now the second thing I wanted to ask you. Okay. So when I look at this guy, I've been reading a lot about him. I've been obsessing a little bit about him, and I've been watching all this stuff. He's always working out. And for the past, maybe four months, I've been working out really hard. I'll do, like, maybe ten workouts a week. So sometimes two days, and I'm always sweating. Yeah. I'm moving a lot. And I started thinking about this because there's this thing that Trump said, and it's always stuck with me. And and for some reason, the way that he said it I just it never went away. And someone was like, this is right after his physical.

Ryan Gosling's gin or something, you know, like, where it's like, clearly just celebrity put face plus generic product equals, like, branded product. Now the second thing I wanted to ask you. Okay. So when I look at this guy, I've been reading a lot about him. I've been obsessing a little bit about him, and I've been watching all this stuff. He's always working out. And for the past, maybe four months, I've been working out really hard. I'll do, like, maybe ten workouts a week. So sometimes two days, and I'm always sweating. Yeah. I'm moving a lot. And I started thinking about this because there's this thing that Trump said, and it's always stuck with me. And and for some reason, the way that he said it I just it never went away. And someone was like, this is right after his physical.

04:48

And they go, trump, why don't you exercise? He's like, a waste of time. I don't wanna waste my energy. And they're like, what? He goes, yeah. Look, like, I only have a limited amount of energy in my lifetime. My my my body is like a battery. Not gonna use my battery on exercise when I could be using it, building businesses or doing whatever. And I have no idea what the truth is of this. But it got me thinking.

And they go, trump, why don't you exercise? He's like, a waste of time. I don't wanna waste my energy. And they're like, what? He goes, yeah. Look, like, I only have a limited amount of energy in my lifetime. My my my body is like a battery. Not gonna use my battery on exercise when I could be using it, building businesses or doing whatever. And I have no idea what the truth is of this. But it got me thinking.

05:10

You guys would say this? Yeah. Yeah.

You guys would say this? Yeah. Yeah.

05:13

I paraphrase it, but, yeah, so if you Google, like, trump

I paraphrase it, but, yeah, so if you Google, like, trump

05:17

health battery that called

health battery that called

05:19

recall it, like, it's like Trump's battery theory or something like that. And I have no idea the validity of this. This could be the stupidest thing ever. I've I don't know. I I'm it just

recall it, like, it's like Trump's battery theory or something like that. And I have no idea the validity of this. This could be the stupidest thing ever. I've I don't know. I I'm it just

05:29

I just thought it was hilarious when he said it. But it got me thinking. Like,

I just thought it was hilarious when he said it. But it got me thinking. Like,

05:33

I read David's Gagan's biography and, like, the due sweating all the time.

I read David's Gagan's biography and, like, the due sweating all the time.

05:37

And, like, can,

And, like, can,

05:40

like Alright. Let me read this out. Let me read this out.

like Alright. Let me read this out. Let me read this out.

05:43

Trump gave up athletics after college because he believed the human body was, like, a battery with a finite amount of energy. Which exercise only depleted,

Trump gave up athletics after college because he believed the human body was, like, a battery with a finite amount of energy. Which exercise only depleted,

05:52

he said.

he said.

05:54

What did he say? He goes,

What did he say? He goes,

05:56

I don't know. Here here's a scientist.

I don't know. Here here's a scientist.

05:59

A better analogy would be it's like a fire that you continue to fuel with more coal or wood. You need to continue to add fuel or your flame will die. This is true whether you exercise it or not. Simply by existing, we're burning energy. Okay. I don't know what this case is talking about. So well, I I was thinking about it. I'm like, if our if our life only if our heart

A better analogy would be it's like a fire that you continue to fuel with more coal or wood. You need to continue to add fuel or your flame will die. This is true whether you exercise it or not. Simply by existing, we're burning energy. Okay. I don't know what this case is talking about. So well, I I was thinking about it. I'm like, if our if our life only if our heart

06:16

this Trump battery thing is too ridiculous. I can't get over it. And also It's great. Right. It's like, you know, a possible val this is like I walked in on my sister once. She was supposed to be studying, and she was, I walked in her room and she was just laying down sleeping. And I was like, oh, wait. Wake up. Well, you're supposed to be my mom Like, I was a little kid. My mom had sent me in to be like, is she studying for the test? I was like, mom, saying you're supposed to be studying for the test. She's like, no. No. I'm reviewing in my head. And I was like, oh, sorry. Sorry. Sorry. And I went back to my mom. And I was like, she's reviewing. She just closed her eyes to review.

this Trump battery thing is too ridiculous. I can't get over it. And also It's great. Right. It's like, you know, a possible val this is like I walked in on my sister once. She was supposed to be studying, and she was, I walked in her room and she was just laying down sleeping. And I was like, oh, wait. Wake up. Well, you're supposed to be my mom Like, I was a little kid. My mom had sent me in to be like, is she studying for the test? I was like, mom, saying you're supposed to be studying for the test. She's like, no. No. I'm reviewing in my head. And I was like, oh, sorry. Sorry. Sorry. And I went back to my mom. And I was like, she's reviewing. She just closed her eyes to review.

06:45

And, like, she was definitely just sleeping. That's what Trump's battery thing to me. It's like some bullshit excuse for not wanting to exercise.

And, like, she was definitely just sleeping. That's what Trump's battery thing to me. It's like some bullshit excuse for not wanting to exercise.

06:52

Yeah. Well, I I was thinking. I'm like, well, again, I'm an idiot. I know nothing. But, like, if your heart can only beat some number of beats throughout your lifetime, am I wasting it by just, like, being sweaty all the time and working out all the time? And I, I was thinking about this layered Hamilton guy, and I'm like,

Yeah. Well, I I was thinking. I'm like, well, again, I'm an idiot. I know nothing. But, like, if your heart can only beat some number of beats throughout your lifetime, am I wasting it by just, like, being sweaty all the time and working out all the time? And I, I was thinking about this layered Hamilton guy, and I'm like,

07:08

dude, maybe you should just go for walks instead of, like, like, how much exercise, like, do we actually need?

dude, maybe you should just go for walks instead of, like, like, how much exercise, like, do we actually need?

07:14

You know? Like, when I say David Gaga's, like, running hundreds of miles, and he's, like, on his Instagram, he's always working out. It's, like,

You know? Like, when I say David Gaga's, like, running hundreds of miles, and he's, like, on his Instagram, he's always working out. It's, like,

07:20

I I just I I wanna start reading about, like, where where's the threshold of where it actually doesn't matter?

I I just I I wanna start reading about, like, where where's the threshold of where it actually doesn't matter?

07:27

Because Yeah. Well, okay. I I think, you know, here's my my very basic which is

Because Yeah. Well, okay. I I think, you know, here's my my very basic which is

07:31

it's not like a

it's not like a

07:33

okay. It's like a battery, but batteries can be recharged and whatnot.

okay. It's like a battery, but batteries can be recharged and whatnot.

07:37

It's basically right they get your heart and other parts of your body are muscles.

It's basically right they get your heart and other parts of your body are muscles.

07:41

And the muscles can grow stronger with, you know, exercise and then they develop, or they can grow weaker without use. And so not using them doesn't just preserve your precious energy marbles, and you're gonna go live till you're two hundred.

And the muscles can grow stronger with, you know, exercise and then they develop, or they can grow weaker without use. And so not using them doesn't just preserve your precious energy marbles, and you're gonna go live till you're two hundred.

07:54

It's,

It's,

07:55

it's, if you build your muscles up, including your heart, your brain by, you know, studying or cardiovascular exercise,

it's, if you build your muscles up, including your heart, your brain by, you know, studying or cardiovascular exercise,

08:01

you're gonna get more out of it. You're gonna be able to do more now, plus it'll be able to, like, last longer through atrophy in your life. I hear you. But but when I see Lair Hamilton at fifty seven, and I'm, like, working my butt off right now, I'm, like, he he all of his stuff is about recovery. He talks about recovery. He talks about how this helps. And I'm like, well, just, like, do less and don't, you don't need you don't need to recover.

you're gonna get more out of it. You're gonna be able to do more now, plus it'll be able to, like, last longer through atrophy in your life. I hear you. But but when I see Lair Hamilton at fifty seven, and I'm, like, working my butt off right now, I'm, like, he he all of his stuff is about recovery. He talks about recovery. He talks about how this helps. And I'm like, well, just, like, do less and don't, you don't need you don't need to recover.

08:24

He's like, do less stuff. You know, like, just Like, okay. Look at Laird Hamilton and then look at Trump. They just look at their results and say, which body do you ultimately want?

He's like, do less stuff. You know, like, just Like, okay. Look at Laird Hamilton and then look at Trump. They just look at their results and say, which body do you ultimately want?

08:34

Do you want that guy's body and energy or do you want this guy's body and energy? And I think it'll guide you down the right path. Look, I'm just saying I'm thinking out loud here. This is something that I'm questioning myself. Like, how hard am I gonna go? I'd like, why do I wanna recover all the time? Like, I just I I there's there should be no need to recover all the time.

Do you want that guy's body and energy or do you want this guy's body and energy? And I think it'll guide you down the right path. Look, I'm just saying I'm thinking out loud here. This is something that I'm questioning myself. Like, how hard am I gonna go? I'd like, why do I wanna recover all the time? Like, I just I I there's there should be no need to recover all the time.

08:49

Do you wanna do you wanna before we get to topics, do you wanna do you wanna talk about NFT thing or no? So I just finished up my crypto week, which was I I talked about it last pod. Basically, I took a week of time

Do you wanna do you wanna before we get to topics, do you wanna do you wanna talk about NFT thing or no? So I just finished up my crypto week, which was I I talked about it last pod. Basically, I took a week of time

09:01

canceled all my other meetings. I said, I'm gonna go into I'm gonna go neck deep in crypto. What does that mean? All these ideas I knew about, but I basically, I wanted to go play with I wanted to go do Right? So if you think about, like, how you can participate in things, you can sit on the sidelines and watch.

canceled all my other meetings. I said, I'm gonna go into I'm gonna go neck deep in crypto. What does that mean? All these ideas I knew about, but I basically, I wanted to go play with I wanted to go do Right? So if you think about, like, how you can participate in things, you can sit on the sidelines and watch.

09:15

You can kind of, you you can kind of jump in and be a a player, but not not the driver, you could participate,

You can kind of, you you can kind of jump in and be a a player, but not not the driver, you could participate,

09:21

or you can create. And that's when you're really hands on, you're actually making shit happen. So I wanted to create as much as possible this week. I had already been on the sidelines watching. I'd already been just spent. There's a whole bunch of protocols and tools and ideas that I never done. So anyways, I had this idea and tell me what you think. So I think we should create an NFT, and I

or you can create. And that's when you're really hands on, you're actually making shit happen. So I wanted to create as much as possible this week. I had already been on the sidelines watching. I'd already been just spent. There's a whole bunch of protocols and tools and ideas that I never done. So anyways, I had this idea and tell me what you think. So I think we should create an NFT, and I

09:39

you know, side note, I created it. It's ready to go. If I just push this button,

you know, side note, I created it. It's ready to go. If I just push this button,

09:43

Push it. Okay. Push it. Okay. Great. So I created this NFT called five minutes of fame. And what it is, it's a one of one token

Push it. Okay. Push it. Okay. Great. So I created this NFT called five minutes of fame. And what it is, it's a one of one token

09:51

that anybody can own that gives you the right to five minutes of airtime

that anybody can own that gives you the right to five minutes of airtime

09:57

on our show now or anytime in the future. You could hold this thing for five years. If you think we're gonna be massive,

on our show now or anytime in the future. You could hold this thing for five years. If you think we're gonna be massive,

10:03

much bigger than five years, just hold it. It'll it'll appreciate. But once you use it, And the way to use it is you burn it. Right? So you own this token, and it's only one of one. And when you wanna use it, you send it to our wallet. And that when you send it to our wallet, we've received it. That tells us This token has been burned. The five minutes of fame, now you can come on the show and you can hang with us, talk with us, and you could do whatever you want. If you wanna just repeat the name of your company for five straight minutes, annoying, but doable. You could do it to promote your shit that way. If you wanna come brainstorm with us or you wanna come ask questions,

much bigger than five years, just hold it. It'll it'll appreciate. But once you use it, And the way to use it is you burn it. Right? So you own this token, and it's only one of one. And when you wanna use it, you send it to our wallet. And that when you send it to our wallet, we've received it. That tells us This token has been burned. The five minutes of fame, now you can come on the show and you can hang with us, talk with us, and you could do whatever you want. If you wanna just repeat the name of your company for five straight minutes, annoying, but doable. You could do it to promote your shit that way. If you wanna come brainstorm with us or you wanna come ask questions,

10:32

you you could do whatever you want as long as it's obviously like, you know, vulgar or hateful or whatever, not some, like, uncool shit, you know. Like, can they can they sell it? They can sell it. Yeah. So so somebody so I've started the floor price

you you could do whatever you want as long as it's obviously like, you know, vulgar or hateful or whatever, not some, like, uncool shit, you know. Like, can they can they sell it? They can sell it. Yeah. So so somebody so I've started the floor price

10:44

at point five e. Right? So less than one ether. I wanna see how high this ends up going. So I'm gonna start the bidding there. It's gonna run for one week.

at point five e. Right? So less than one ether. I wanna see how high this ends up going. So I'm gonna start the bidding there. It's gonna run for one week.

10:53

After this episode airs. And when it's gonna run for one week, and so anybody can go on open sea right now. And I gotta figure out how you find called five minutes of fame, my first million.

After this episode airs. And when it's gonna run for one week, and so anybody can go on open sea right now. And I gotta figure out how you find called five minutes of fame, my first million.

11:04

And,

And,

11:05

you gotta I'll clean it out too. You gotta spell my first million. It's just MFM now. Yeah. I'm gonna I'll I'm gonna change the title of it. I'm also gonna put it in the show notes of this description. So you go to OpenC. If you don't know how to do NFTs and OpenC,

you gotta I'll clean it out too. You gotta spell my first million. It's just MFM now. Yeah. I'm gonna I'll I'm gonna change the title of it. I'm also gonna put it in the show notes of this description. So you go to OpenC. If you don't know how to do NFTs and OpenC,

11:16

it's a hard way to start. But if you kinda know what this stuff's all about, you know what we're doing here. What we're doing is we're basically saying, look, money has always been like a,

it's a hard way to start. But if you kinda know what this stuff's all about, you know what we're doing here. What we're doing is we're basically saying, look, money has always been like a,

11:25

a frozen block of time. Right? I go do a bunch of work. I I put in time, I get money. I go give that money to a restaurant. I say, hey. Fall this frozen block of time out, and, you go work for a bit. You you go You go spend some time for me, make some food for me. And then, you know, like, that's how money trades hands. It's just frozen blocks of time. So what I did was I just took five minutes of air time and I froze it. I said, anybody can buy this. You can hold it. You can use it, or you could sell it. You could flip it. And I wanna see what happens with this thing over time. And I wanna see if who buys it. I wanna see what they do with it. I wanna see if they use it or if they wait because our show's growing, like, twenty percent month over month, twenty five percent month over month. So, you know, you wait a year and all of a sudden you're gonna have it's a bigger show. It's a big it's a it's more valuable airtime for you to go on. And by the way, we don't take sponsors anymore. Right? We sold the show to HubSpot.

a frozen block of time. Right? I go do a bunch of work. I I put in time, I get money. I go give that money to a restaurant. I say, hey. Fall this frozen block of time out, and, you go work for a bit. You you go You go spend some time for me, make some food for me. And then, you know, like, that's how money trades hands. It's just frozen blocks of time. So what I did was I just took five minutes of air time and I froze it. I said, anybody can buy this. You can hold it. You can use it, or you could sell it. You could flip it. And I wanna see what happens with this thing over time. And I wanna see if who buys it. I wanna see what they do with it. I wanna see if they use it or if they wait because our show's growing, like, twenty percent month over month, twenty five percent month over month. So, you know, you wait a year and all of a sudden you're gonna have it's a bigger show. It's a big it's a it's more valuable airtime for you to go on. And by the way, we don't take sponsors anymore. Right? We sold the show to HubSpot.

12:13

They're the only sponsors. If you wanted to come sponsor a show and buy some airtime, you would literally couldn't right now. Couldn't. This is the only way. And so I this is an experiment. I don't know what's gonna happen, but I'm excited about it. It was one of my things. It's make and mint an NFT of my own. That was part of my crypto week. Alright. Great. I'm I'll share it. Yeah. I'll I'm gonna wait for you to tweet it, and then I'll I'll take lead on how you write it. And then I'll Okay. Sounds good.

They're the only sponsors. If you wanted to come sponsor a show and buy some airtime, you would literally couldn't right now. Couldn't. This is the only way. And so I this is an experiment. I don't know what's gonna happen, but I'm excited about it. It was one of my things. It's make and mint an NFT of my own. That was part of my crypto week. Alright. Great. I'm I'll share it. Yeah. I'll I'm gonna wait for you to tweet it, and then I'll I'll take lead on how you write it. And then I'll Okay. Sounds good.

12:37

Alright. Let's see what happens.

Alright. Let's see what happens.

12:40

That's awesome. Yeah. Okay. So what what do we wanna do? Let's do this. Let's do this in order. So let's let's first do another story. Let's do this guy who took our Stripe for Vice idea, which was a long time ago. So he's I don't know if I buy it. I don't know if I buy it. Okay. We'll we'll we'll preface it with this.

That's awesome. Yeah. Okay. So what what do we wanna do? Let's do this. Let's do this in order. So let's let's first do another story. Let's do this guy who took our Stripe for Vice idea, which was a long time ago. So he's I don't know if I buy it. I don't know if I buy it. Okay. We'll we'll we'll preface it with this.

12:58

Might be total bullshit. Right? Sounds a little made up. Sounds a little bit fan fiction y, but, I wanna give him the benefit of the doubt. So, okay. So So we said this idea

Might be total bullshit. Right? Sounds a little made up. Sounds a little bit fan fiction y, but, I wanna give him the benefit of the doubt. So, okay. So So we said this idea

13:08

I don't even know how long ago, maybe a year ago, which was,

I don't even know how long ago, maybe a year ago, which was,

13:11

my friend,

my friend,

13:13

our our our mutual friend Sully had this idea, and I I I brought it to the podcast, which was,

our our our mutual friend Sully had this idea, and I I I brought it to the podcast, which was,

13:18

Stripe for vice

Stripe for vice

13:20

vice ventures. Right? So what does that mean? So Stripe is a payment processing,

vice ventures. Right? So what does that mean? So Stripe is a payment processing,

13:25

platform. So if you wanna take payments on your website, you use Stripe. But the problem is Stripe has, like, many payment processors like PayPal, like others, terms and conditions, which basically say you can't use this if you're cannabis,

platform. So if you wanna take payments on your website, you use Stripe. But the problem is Stripe has, like, many payment processors like PayPal, like others, terms and conditions, which basically say you can't use this if you're cannabis,

13:36

if you're crypto, if you're,

if you're crypto, if you're,

13:38

you know, porn, if you're all these different use cases.

you know, porn, if you're all these different use cases.

13:42

And so, the idea was to build a product, you know, calm the product quality and and developer friendliness of Stripe, but have your terms and conditions open.

And so, the idea was to build a product, you know, calm the product quality and and developer friendliness of Stripe, but have your terms and conditions open.

13:51

And this is, like, kind of a strategic

And this is, like, kind of a strategic

13:53

move because

move because

13:54

one of the best ways to con compete against the big monopolies

one of the best ways to con compete against the big monopolies

13:58

is not to do what they're not doing now. Right? A lot of people do this. They pitch us an idea that says, oh, you know,

is not to do what they're not doing now. Right? A lot of people do this. They pitch us an idea that says, oh, you know,

14:04

you know, Twitch isn't focused on this right now. Music. So we're gonna do Twitch for music. It's like, yeah. But you know, they could if they wanted to. Yeah. Especially if you proved it out, they could do that. Or a Facebook doesn't have, you know, doesn't let you see this. I'm gonna add this feature. Okay. But they could easily add that. Whereas,

you know, Twitch isn't focused on this right now. Music. So we're gonna do Twitch for music. It's like, yeah. But you know, they could if they wanted to. Yeah. Especially if you proved it out, they could do that. Or a Facebook doesn't have, you know, doesn't let you see this. I'm gonna add this feature. Okay. But they could easily add that. Whereas,

14:21

the whereas these are they can't do it because it would go against, it would threaten their core business. So Stripe can't Chuck might even the the the CEO might say, Hey, I think cannabis is great. But he can't do it because it's gonna threaten his relationships with his banking partners. And so it'll put the core big valuable business at risk. Which is why you're actually safe going and pursuing this because they're just not gonna do it in the same way that,

the whereas these are they can't do it because it would go against, it would threaten their core business. So Stripe can't Chuck might even the the the CEO might say, Hey, I think cannabis is great. But he can't do it because it's gonna threaten his relationships with his banking partners. And so it'll put the core big valuable business at risk. Which is why you're actually safe going and pursuing this because they're just not gonna do it in the same way that,

14:46

like, only fans is safe because it's something Instagram will never do. Instagram could have all those same models on there, but they will never release this feature, which lets you pay for kind of those locked

like, only fans is safe because it's something Instagram will never do. Instagram could have all those same models on there, but they will never release this feature, which lets you pay for kind of those locked

14:57

locked, not say four content.

locked, not say four content.

14:59

Because it threatens their advertising business with their clean with Coca Cola and whoever else. And so terms of conditions is actually an amazing way to compete against big successful incumbents.

Because it threatens their advertising business with their clean with Coca Cola and whoever else. And so terms of conditions is actually an amazing way to compete against big successful incumbents.

15:10

Go do what they explicitly say they won't do,

Go do what they explicitly say they won't do,

15:13

and they can't do. So, okay. Anyways, there's this guy on Twitter

and they can't do. So, okay. Anyways, there's this guy on Twitter

15:17

name is Skyler.

name is Skyler.

15:18

Mister Skyler is his his handler. And he says public service announcement for all the my first million pod fans, from stealing ideas from the pod, don't play short term games. Because take it from me. I took their Stripe for Vice idea. I grew it to a business doing over four hundred thousand dollars a month in sixty day in less than sixty days, and then I got pushed out by literal gangsters. I wish I was joking. Here's the story. Anyway, so he tells the story. He basically says,

Mister Skyler is his his handler. And he says public service announcement for all the my first million pod fans, from stealing ideas from the pod, don't play short term games. Because take it from me. I took their Stripe for Vice idea. I grew it to a business doing over four hundred thousand dollars a month in sixty day in less than sixty days, and then I got pushed out by literal gangsters. I wish I was joking. Here's the story. Anyway, so he tells the story. He basically says,

15:42

he looked at Stripe's terms of service, and it said,

he looked at Stripe's terms of service, and it said,

15:45

you can't do get rich quick schemes. You can't do cannabis. You can't do

you can't do get rich quick schemes. You can't do cannabis. You can't do

15:50

a mugshot publication or pay to remove websites. So he's like, great. That's my prospecting list. I will just make a list of these companies. I do exactly those things. And I'll start cold emailing like crazy. He's like, and then in parallel, I went I went to Galileo and Synapse, and I tried to find payment providers, infrastructure companies, would let me do this. They both said no. So then I called some, like, new fintech companies. They also said no. He's like, but then I went and I found the small, like, Canadian bank that I had used in the past, like a local bank. And it turns out for a monthly fee, they'll work with it they'll work with me. Great. And so then he sets it up and

a mugshot publication or pay to remove websites. So he's like, great. That's my prospecting list. I will just make a list of these companies. I do exactly those things. And I'll start cold emailing like crazy. He's like, and then in parallel, I went I went to Galileo and Synapse, and I tried to find payment providers, infrastructure companies, would let me do this. They both said no. So then I called some, like, new fintech companies. They also said no. He's like, but then I went and I found the small, like, Canadian bank that I had used in the past, like a local bank. And it turns out for a monthly fee, they'll work with it they'll work with me. Great. And so then he sets it up and

16:25

He starts getting, like, online dispensaries, cannabis companies start using them. And this is where it gets a little bit weird. Like, that business is working.

He starts getting, like, online dispensaries, cannabis companies start using them. And this is where it gets a little bit weird. Like, that business is working.

16:33

But one of the dispensary companies, I guess, like, that he knew

But one of the dispensary companies, I guess, like, that he knew

16:36

that was super profitable, like, they needed help. And he's like, oh, they asked me to come on board and blow didn't really understand this part. Did you get this? He, like, basically joins their company.

that was super profitable, like, they needed help. And he's like, oh, they asked me to come on board and blow didn't really understand this part. Did you get this? He, like, basically joins their company.

16:47

He joins their company or something like that. And,

He joins their company or something like that. And,

16:50

Anyways, it starts making four hundred thousand dollars a month. And he's like, you know, I moved into a dope condo in Vancouver down in Vancouver. I fly first class to Turks and Keiko. I spent thirteen thousand dollars a night at this hotel.

Anyways, it starts making four hundred thousand dollars a month. And he's like, you know, I moved into a dope condo in Vancouver down in Vancouver. I fly first class to Turks and Keiko. I spent thirteen thousand dollars a night at this hotel.

17:03

And, you know, he goes, and the girl I'm seeing is now running around with a fake set of a new set of fake diddy somewhere. I wish I had saved this money, but instead I was spending it. Right? And then he's like

And, you know, he goes, and the girl I'm seeing is now running around with a fake set of a new set of fake diddy somewhere. I wish I had saved this money, but instead I was spending it. Right? And then he's like

17:13

so this is where this part of the story, you sound a little unbelievable because I don't think you'd even be balling out that much. On this small this this little amount of money, but I guess I can just don't don't say it. So maybe.

so this is where this part of the story, you sound a little unbelievable because I don't think you'd even be balling out that much. On this small this this little amount of money, but I guess I can just don't don't say it. So maybe.

17:23

Anyways, he

Anyways, he

17:24

he says, you know, the company that they were buying product from, which is, like, a publicly listed company is run by crooked gangsters.

he says, you know, the company that they were buying product from, which is, like, a publicly listed company is run by crooked gangsters.

17:31

They started harassing me and my family,

They started harassing me and my family,

17:34

blah, blah, blah. I ended up paying them I don't know, bag I I met up with them with a bag of cash, and I told them to leave my family alone, and I I left the business forever

blah, blah, blah. I ended up paying them I don't know, bag I I met up with them with a bag of cash, and I told them to leave my family alone, and I I left the business forever

17:43

And, you know, that's my story of, you know, I I I've traded peace of mind. I traded my money for for peace of not peace of mind, and here's what I

And, you know, that's my story of, you know, I I I've traded peace of mind. I traded my money for for peace of not peace of mind, and here's what I

17:52

I think I can subscribe to my newsletter.

I think I can subscribe to my newsletter.

17:55

I so I'm I'm goo I googled this guy a bunch.

I so I'm I'm goo I googled this guy a bunch.

17:59

He I think he's full of it. This is just maybe,

He I think he's full of it. This is just maybe,

18:02

I think that maybe there's, like, some truth here. Like, maybe he tried to start this. Maybe, like, someone sketchy emailed him,

I think that maybe there's, like, some truth here. Like, maybe he tried to start this. Maybe, like, someone sketchy emailed him,

18:09

and that's about it.

and that's about it.

18:12

Yeah.

Yeah.

18:13

It definitely seems

It definitely seems

18:15

like the bag of cash. I met them in a park, and they told me,

like the bag of cash. I met them in a park, and they told me,

18:19

you lying?

you lying?

18:20

Bro, are you lying? Is this is this you lying? I think you're lying. So I don't know. I don't know if he's lying or not. He needs to show some receipts if he wants us to fully bad for it. But I thought it's an entertaining story nonetheless.

Bro, are you lying? Is this is this you lying? I think you're lying. So I don't know. I don't know if he's lying or not. He needs to show some receipts if he wants us to fully bad for it. But I thought it's an entertaining story nonetheless.

18:32

I think that actually,

I think that actually,

18:34

like, more people should lie, to be honest. I don't know why more people don't lie. Whenever I'm on the internet, and I'm, like, talking about stuff anonymously.

like, more people should lie, to be honest. I don't know why more people don't lie. Whenever I'm on the internet, and I'm, like, talking about stuff anonymously.

18:40

I always tell the truth. Like, like What what a great zag? Everybody else is all about honesty. You know what? Lying underwriting. Lie a lie. Like, I'll comment, like, in different posts and they'll say, like, like, I just ridiculous stuff. And I'm like, no. No. No. Like, I've done this for, like, here like, just, like, on a random Fox news thread or or or on Reddit, I'm like, no. That's not true for this reason and that reason. And I'll explain my personal experience. I never lie. But I think a lot more people should lie. You could look cool.

I always tell the truth. Like, like What what a great zag? Everybody else is all about honesty. You know what? Lying underwriting. Lie a lie. Like, I'll comment, like, in different posts and they'll say, like, like, I just ridiculous stuff. And I'm like, no. No. No. Like, I've done this for, like, here like, just, like, on a random Fox news thread or or or on Reddit, I'm like, no. That's not true for this reason and that reason. And I'll explain my personal experience. I never lie. But I think a lot more people should lie. You could look cool.

19:07

Yeah.

Yeah.

19:08

I don't think more people should lie because as somebody who used to lie,

I don't think more people should lie because as somebody who used to lie,

19:12

it's,

it's,

19:13

it's really exhausting. What did you lie about?

it's really exhausting. What did you lie about?

19:16

Dude, I used to, like, I used to exaggerate.

Dude, I used to, like, I used to exaggerate.

19:18

So, you know, I used to do everything that I wouldn't call a lie, but if you look It's a lie. Right? Like, I would exaggerate or somebody thinks something and I, like, let it run. I'm like, yeah. I'm not gonna correct that. I'm gonna let you run with this mistaken assumption. I didn't lie. You got it wrong, and I didn't I didn't correct you. That's not my fault. And so there was all these little things like that or I don't know. Like, it was just be where it was always,

So, you know, I used to do everything that I wouldn't call a lie, but if you look It's a lie. Right? Like, I would exaggerate or somebody thinks something and I, like, let it run. I'm like, yeah. I'm not gonna correct that. I'm gonna let you run with this mistaken assumption. I didn't lie. You got it wrong, and I didn't I didn't correct you. That's not my fault. And so there was all these little things like that or I don't know. Like, it was just be where it was always,

19:40

like, insecurity. So it's like, you know, if I wanted to seem cooler, smarter, richer, more successful than I was,

like, insecurity. So it's like, you know, if I wanted to seem cooler, smarter, richer, more successful than I was,

19:48

I was willing to kinda like embellish

I was willing to kinda like embellish

19:50

or lead somebody on in the wrong way or or whatever.

or lead somebody on in the wrong way or or whatever.

19:53

And,

And,

19:54

And maybe I still do it sometimes. I don't really know. I I don't wanna say, like, I've completely got rid of it. I can't remember the last time I did that, but I definitely remember a point in time about five years ago where I was, like, I'm just not gonna lie anymore.

And maybe I still do it sometimes. I don't really know. I I don't wanna say, like, I've completely got rid of it. I can't remember the last time I did that, but I definitely remember a point in time about five years ago where I was, like, I'm just not gonna lie anymore.

20:05

I'm just gonna actually say what the situation is, and then I'm gonna let the chips fall where they may. And it was so

I'm just gonna actually say what the situation is, and then I'm gonna let the chips fall where they may. And it was so

20:11

freeing and, relief. It was, like, just relief because,

freeing and, relief. It was, like, just relief because,

20:15

somebody who said this once, they were they go, like, like, in programming, there's this thing where, like, anytime an application slows down, one of the one of the reasons that people will say if you talk to programmers, they're like, oh, you know, it's like a threading problem or, like, there's a multi thread problem. And what it means is basically there's, like, multiple processes running at once, and they start to, like, use up all the memory of the computer.

somebody who said this once, they were they go, like, like, in programming, there's this thing where, like, anytime an application slows down, one of the one of the reasons that people will say if you talk to programmers, they're like, oh, you know, it's like a threading problem or, like, there's a multi thread problem. And what it means is basically there's, like, multiple processes running at once, and they start to, like, use up all the memory of the computer.

20:35

And, basically, that's what happens in your head when you lie. Is your brain has to keep two threads open. There's the thread that basically is, like,

And, basically, that's what happens in your head when you lie. Is your brain has to keep two threads open. There's the thread that basically is, like,

20:42

what I said, and then there's the truth. You constantly have to keep track of what you said versus the truth

what I said, and then there's the truth. You constantly have to keep track of what you said versus the truth

20:49

in order to, like, maintain the lie. And so that becomes, like, a having two processes running in your head just drains your energy is what I found. So I don't lie anymore. But I think you're right that in the short term,

in order to, like, maintain the lie. And so that becomes, like, a having two processes running in your head just drains your energy is what I found. So I don't lie anymore. But I think you're right that in the short term,

20:59

there's a big benefit to lying,

there's a big benefit to lying,

21:02

which is, like,

which is, like,

21:04

you know, like, most people can't figure it out. Most people don't don't check you. Even the people who do check you just, like, their voice is, like, small compared to the most people that'll that'll just take in a fake value. Right? Like, fake news, I think, is popular for a reason. Like, I've done stuff. Like, I bought I bought my car. So I bought my car. It was, it was over it was six figures.

you know, like, most people can't figure it out. Most people don't don't check you. Even the people who do check you just, like, their voice is, like, small compared to the most people that'll that'll just take in a fake value. Right? Like, fake news, I think, is popular for a reason. Like, I've done stuff. Like, I bought I bought my car. So I bought my car. It was, it was over it was six figures.

21:22

And I bought it. I saw a picture of it online, and it was, like, three hours away. And I called the guy, and I go, hey, what's up? You got this car? I go, great. I'll send you the money right now. Will you drive it over in a few days? And I just wire it was all done on my cell phone in the car. I just wired him the money and he brought it to days later.

And I bought it. I saw a picture of it online, and it was, like, three hours away. And I called the guy, and I go, hey, what's up? You got this car? I go, great. I'll send you the money right now. Will you drive it over in a few days? And I just wire it was all done on my cell phone in the car. I just wired him the money and he brought it to days later.

21:38

And I've done that so many times,

And I've done that so many times,

21:41

motorcycles, vehicles, I buy shit all the time, and I'll just say, like, yeah. I'll just give you the money now. Don't sell it. And

motorcycles, vehicles, I buy shit all the time, and I'll just say, like, yeah. I'll just give you the money now. Don't sell it. And

21:47

so many people are honest. And I'm and in my head, I'm like, everything would be so much more profitable, but way worse if, like, you can get away with lying. You can you can totally get away with it, and most people would never do it, and it does shock me. Alright. And we'll end

so many people are honest. And I'm and in my head, I'm like, everything would be so much more profitable, but way worse if, like, you can get away with lying. You can you can totally get away with it, and most people would never do it, and it does shock me. Alright. And we'll end

22:02

that segment there. Alright. Let's go. Let's do another one.

that segment there. Alright. Let's go. Let's do another one.

22:06

You wanna do an idea? I got some ideas. Yeah. Okay. So this idea this comes from Ben. So Ben gave me this idea today.

You wanna do an idea? I got some ideas. Yeah. Okay. So this idea this comes from Ben. So Ben gave me this idea today.

22:13

And I like I'm gonna I'm I'm gonna I'm gonna burn you hard on this one so keep going.

And I like I'm gonna I'm I'm gonna I'm gonna burn you hard on this one so keep going.

22:17

Okay. Good. Good.

Okay. Good. Good.

22:19

Figs for construction Okay. So for those who don't know what figs is, figs is a, a brand that came out that basically was making, like, cooler looking scrubs, medical scrubs. So the stuff that doctors and nurses wear, those little blue

Figs for construction Okay. So for those who don't know what figs is, figs is a, a brand that came out that basically was making, like, cooler looking scrubs, medical scrubs. So the stuff that doctors and nurses wear, those little blue

22:33

outfits that were, like, kinda traditionally like, well, it's all blue, the same color of blue, and they're all kinda baggy, and they're all kinda look shitty. And here you have these people that are, like, working really hard. They wear this stuff all day.

outfits that were, like, kinda traditionally like, well, it's all blue, the same color of blue, and they're all kinda baggy, and they're all kinda look shitty. And here you have these people that are, like, working really hard. They wear this stuff all day.

22:43

It's kinda like their identity. It's like their uniform.

It's kinda like their identity. It's like their uniform.

22:46

And, and they make good money there, doctors make good money. And, you know, why are they wearing this stuff? And so figs came out. I think started with nurses, and they just started making, like, better fitting it didn't look as baggy and loose, a little more flattering, and they had some different colors and patterns that you could have, for your scrubs. And we we we talked about them right I think right when they got going.

And, and they make good money there, doctors make good money. And, you know, why are they wearing this stuff? And so figs came out. I think started with nurses, and they just started making, like, better fitting it didn't look as baggy and loose, a little more flattering, and they had some different colors and patterns that you could have, for your scrubs. And we we we talked about them right I think right when they got going.

23:06

Yeah. Like, pretty early on, we talked about them. And fast forward now. Couple this we're two years into the pod.

Yeah. Like, pretty early on, we talked about them. And fast forward now. Couple this we're two years into the pod.

23:13

Things as a public company now. Wow. It's only seven billion dollars. Seven billion dollar market cap. What? If you go read any of the articles, it's, like, why figs is the next lululemon,

Things as a public company now. Wow. It's only seven billion dollars. Seven billion dollar market cap. What? If you go read any of the articles, it's, like, why figs is the next lululemon,

23:23

why it's the next Nike,

why it's the next Nike,

23:25

why figs is is a Starbucks

why figs is is a Starbucks

23:28

for scrubs. It's all they'll just put company. Sexy brand.

for scrubs. It's all they'll just put company. Sexy brand.

23:31

This thing is several years old. I think things like probably eight years old or something.

This thing is several years old. I think things like probably eight years old or something.

23:36

Figs,

Figs,

23:37

founded

founded

23:38

And the woman who started it does not look like the woman who would start. She I mean, she looks like a, like, a, like, a, like, a, like, a, like, a supermodel.

And the woman who started it does not look like the woman who would start. She I mean, she looks like a, like, a, like, a, like, a, like, a, like, a supermodel.

23:45

Really? Okay. That's cool. Like, I would've thought, like, I guess a nurse in my head. Like, she's wearing, like, fancy ass shit in her pictures. So so figs is yeah. I think I got it right. Eight years old. It went public at four billion. It's now seven billion. And,

Really? Okay. That's cool. Like, I would've thought, like, I guess a nurse in my head. Like, she's wearing, like, fancy ass shit in her pictures. So so figs is yeah. I think I got it right. Eight years old. It went public at four billion. It's now seven billion. And,

24:00

and I think what what is it? So So there's this guy Thomas Tull, who I didn't know, but he's the founder of legendary pictures.

and I think what what is it? So So there's this guy Thomas Tull, who I didn't know, but he's the founder of legendary pictures.

24:07

He had sold that to a Chinese company for three and a half billion dollars. And,

He had sold that to a Chinese company for three and a half billion dollars. And,

24:11

and he was the majority shareholder. And so I think he owned fifty eight percent of figs at the time of IPO, which is kind of a ludicrous amount of a public company to own.

and he was the majority shareholder. And so I think he owned fifty eight percent of figs at the time of IPO, which is kind of a ludicrous amount of a public company to own.

24:21

And then, you know, is this the person you talk about Heather Heather Hass? Yeah. You see, like, in a lot of her photos, she looks like she's, like, I was, like, she just looks like a, like, She's in what's the equivalent of GQ for women? I don't know. I'm an idiot. But you know what I mean? Vogue. Like she's wearing Vogue. I don't know. She's wearing she's just look the I would just imagine someone wearing a nurse's outfit.

And then, you know, is this the person you talk about Heather Heather Hass? Yeah. You see, like, in a lot of her photos, she looks like she's, like, I was, like, she just looks like a, like, She's in what's the equivalent of GQ for women? I don't know. I'm an idiot. But you know what I mean? Vogue. Like she's wearing Vogue. I don't know. She's wearing she's just look the I would just imagine someone wearing a nurse's outfit.

24:41

He put fifty million in in two thousand eighteen and became a majority owner. So two thousand eighteen,

He put fifty million in in two thousand eighteen and became a majority owner. So two thousand eighteen,

24:47

is when he he puts fifty million and becomes buys, you know, fifty eight percent, three years later, goes public at a four point four billion dollar valuation. So his fifty million turned into two point two million of of equity value. So so good on him.

is when he he puts fifty million and becomes buys, you know, fifty eight percent, three years later, goes public at a four point four billion dollar valuation. So his fifty million turned into two point two million of of equity value. So so good on him.

24:59

Okay. So anyways, so basically, the,

Okay. So anyways, so basically, the,

25:02

okay. So the idea here, to figs,

okay. So the idea here, to figs,

25:05

seven billion dollar market cap. I think it does just over a quarter billion dollars over two hundred fifty million dollars of revenue a year. I couldn't find the exact number quickly during my last minute research here. But Here's the idea. Figs for construction. So how many other industries

seven billion dollar market cap. I think it does just over a quarter billion dollars over two hundred fifty million dollars of revenue a year. I couldn't find the exact number quickly during my last minute research here. But Here's the idea. Figs for construction. So how many other industries

25:19

have a large workforce

have a large workforce

25:22

that kinda need specialty,

that kinda need specialty,

25:24

clothing for doing what they do.

clothing for doing what they do.

25:26

And today, they have, like, a generic default. And, and maybe you could build sexier, D2C brand, like figs, for construction. So this is the idea.

And today, they have, like, a generic default. And, and maybe you could build sexier, D2C brand, like figs, for construction. So this is the idea.

25:36

This is the idea. Thanks for construction.

This is the idea. Thanks for construction.

25:38

You know, construction workers have a lot of different things that they wear. Listen. I know that you don't know who Dallie Pardon is, and you're just so disconnected to, like, normal

You know, construction workers have a lot of different things that they wear. Listen. I know that you don't know who Dallie Pardon is, and you're just so disconnected to, like, normal

25:47

Americans.

Americans.

25:48

It's called carhart, you dummy. This is a thing. I've been wearing this for years, and it's awesome. Google carhart.

It's called carhart, you dummy. This is a thing. I've been wearing this for years, and it's awesome. Google carhart.

25:55

You don't know a carhart?

You don't know a carhart?

25:56

You and you've never heard that word car heart.

You and you've never heard that word car heart.

25:59

Never even heard it. Never heard it. Read a book. Dude, car heart. Dude, car heart, you don't know a Obviously, Obviously, there's brands that do durable, you know, rugged wear. I'm not No. Carhart is, like, I remember as a kid, like, used to go to the hardware. It sounds like I'm real redneck, but I'm not that redneck, but when you go to the hardware store and you get a coat and you get a car heart.

Never even heard it. Never heard it. Read a book. Dude, car heart. Dude, car heart, you don't know a Obviously, Obviously, there's brands that do durable, you know, rugged wear. I'm not No. Carhart is, like, I remember as a kid, like, used to go to the hardware. It sounds like I'm real redneck, but I'm not that redneck, but when you go to the hardware store and you get a coat and you get a car heart.

26:20

Car heart is, like, It's like the thing. It's so, like and it's even, like, cute now. Like, they've, like, cutified it. So now if you're in college and you're in, like, a country area, the hot girls who wear, like, carhart overalls.

Car heart is, like, It's like the thing. It's so, like and it's even, like, cute now. Like, they've, like, cutified it. So now if you're in college and you're in, like, a country area, the hot girls who wear, like, carhart overalls.

26:32

And that's, like, they're, like, cute now. They have, like, carhart, Louis Vuitton

And that's, like, they're, like, cute now. They have, like, carhart, Louis Vuitton

26:36

collabs.

collabs.

26:38

Okay. So when did carhart start? Carhart started in eighteen eighty nine. Is this the company you're talking about? Yes. This company, bro.

Okay. So when did carhart start? Carhart started in eighteen eighty nine. Is this the company you're talking about? Yes. This company, bro.

26:45

I'm talking about building a modern day thing. You're talking about this eighteen hundred. It is modern at this point. They've they've revolutionized it. Like, go to Carhart fall collection. They've got, like, a whole, like, cute kid, like, it looks like a fucking, like, the kids are wearing car hard vans and and doing, like,

I'm talking about building a modern day thing. You're talking about this eighteen hundred. It is modern at this point. They've they've revolutionized it. Like, go to Carhart fall collection. They've got, like, a whole, like, cute kid, like, it looks like a fucking, like, the kids are wearing car hard vans and and doing, like,

27:02

Yeah, bro. For modernizing. They totally changed it. It's like, yeah. Carhart is like it's like it's like cool now. I mean, it all it was, like, the workers man thing. So here's the mistake you're making. Here's the mistake you're making. First of all, you're yelling in the mic. That's a mistake for the pie Second second of all,

Yeah, bro. For modernizing. They totally changed it. It's like, yeah. Carhart is like it's like it's like cool now. I mean, it all it was, like, the workers man thing. So here's the mistake you're making. Here's the mistake you're making. First of all, you're yelling in the mic. That's a mistake for the pie Second second of all,

27:19

the mistake you're making is thinking that because something exists,

the mistake you're making is thinking that because something exists,

27:22

that that's not how e commerce works. Broke. I agree. I agree. Going on clone crime.

that that's not how e commerce works. Broke. I agree. I agree. Going on clone crime.

27:28

It's just one oh, this works great. I'll do it too. Thank you. Take my piece of the pie. And, and so

It's just one oh, this works great. I'll do it too. Thank you. Take my piece of the pie. And, and so

27:34

this working tells me nothing more than that this is a even better idea for somebody to go start. Look, I agree. I agree. To say, oh, does does this exist? Like, that's a dumb we always get those DMs all the time. Why why doesn't this exist? I'm like, I don't know, and it doesn't matter. It just Probably does. Yeah. It probably does. It it has just do it or don't do it, but whether something does or doesn't, like, it doesn't matter. But I just kinda checked you for a minute, acting like you're, like, coming up with this Oh, we should just do fig for construction wear. Like, dude. I think there is an opportunity for somebody to do this. And by the way, I'm looking at their stuff And they definitely have a lot of the, like, like, there's, like, this I don't even know what you call this thing. This, like, you know, there's, like, super yellow neon jacket that's, like, you know,

this working tells me nothing more than that this is a even better idea for somebody to go start. Look, I agree. I agree. To say, oh, does does this exist? Like, that's a dumb we always get those DMs all the time. Why why doesn't this exist? I'm like, I don't know, and it doesn't matter. It just Probably does. Yeah. It probably does. It it has just do it or don't do it, but whether something does or doesn't, like, it doesn't matter. But I just kinda checked you for a minute, acting like you're, like, coming up with this Oh, we should just do fig for construction wear. Like, dude. I think there is an opportunity for somebody to do this. And by the way, I'm looking at their stuff And they definitely have a lot of the, like, like, there's, like, this I don't even know what you call this thing. This, like, you know, there's, like, super yellow neon jacket that's, like, you know,

28:15

Yeah. You're not a fireman, but you wear this for some reason. So so,

Yeah. You're not a fireman, but you wear this for some reason. So so,

28:19

they definitely have a lot of the pieces. But when I was going on the rabbit hole of looking at what what what are all the things that basically outdoor workers wear? Whether you're on an, you know, you're in a shale,

they definitely have a lot of the pieces. But when I was going on the rabbit hole of looking at what what what are all the things that basically outdoor workers wear? Whether you're on an, you know, you're in a shale,

28:30

fracking, you know, field,

fracking, you know, field,

28:32

or you're doing construction of homes or, you know, it doesn't really matter which which version of these, but it's like there's a premium to be placed on super rugged durable shoes, but also mud shoes, but also heavy jackets. There's a towel that goes on your neck. That's a cooling towel. There's, like, this whole line of stuff. And the reason I think this might be bigger and better than figs is if you look at Carhart or Duluth, which are a couple of the companies that do this, I think they're both, like, six hundred million plus in annual sales. I Duluth, I looked up before this. There are six hundred thirty eight million in annual sales. It's only got a five hundred million dollar market cap. So double the revenue of figs. And, you know, what's Duluth? One tenth of the market cap. Duluth trading company is another it's like call

or you're doing construction of homes or, you know, it doesn't really matter which which version of these, but it's like there's a premium to be placed on super rugged durable shoes, but also mud shoes, but also heavy jackets. There's a towel that goes on your neck. That's a cooling towel. There's, like, this whole line of stuff. And the reason I think this might be bigger and better than figs is if you look at Carhart or Duluth, which are a couple of the companies that do this, I think they're both, like, six hundred million plus in annual sales. I Duluth, I looked up before this. There are six hundred thirty eight million in annual sales. It's only got a five hundred million dollar market cap. So double the revenue of figs. And, you know, what's Duluth? One tenth of the market cap. Duluth trading company is another it's like call

29:15

their DTC business is growing seventy percent year over year. So it's a it's obviously, like, where where the action is versus all their retail retail shops. And so I think you could come in. I think you could build a new brand in this space and get acquired by to get acquired by Carhart, these multi billion dollar companies, as just another another brand. And, you know, there's an existing D2C playbook that's, like, some combination of Facebook, Instagram ads, influencers,

their DTC business is growing seventy percent year over year. So it's a it's obviously, like, where where the action is versus all their retail retail shops. And so I think you could come in. I think you could build a new brand in this space and get acquired by to get acquired by Carhart, these multi billion dollar companies, as just another another brand. And, you know, there's an existing D2C playbook that's, like, some combination of Facebook, Instagram ads, influencers,

29:41

blah blah blah, like cutesy colors, nice packaging, all that good stuff. And I think you would wanna not do so cutesy here for for the rugged wear. But I think there's an opportunity to, create a pretty iconic brand here. I wouldn't be surprised for somebody to do to do yeti coolers for

blah blah blah, like cutesy colors, nice packaging, all that good stuff. And I think you would wanna not do so cutesy here for for the rugged wear. But I think there's an opportunity to, create a pretty iconic brand here. I wouldn't be surprised for somebody to do to do yeti coolers for

29:56

this car heart brand. Right? Like, I think there's a yeti Coolers type of brand to be built in this space. Do you remember Land's end? Did you ever shop there as a kid? Like, your parents gonna be like, You don't remember landline. In San Francisco?

this car heart brand. Right? Like, I think there's a yeti Coolers type of brand to be built in this space. Do you remember Land's end? Did you ever shop there as a kid? Like, your parents gonna be like, You don't remember landline. In San Francisco?

30:09

Well, yeah. But

Well, yeah. But

30:11

yeah. It is. It's also, like, it's a store. Like, remember East Bay as a kid? Like, East three by it lands end. It's a commercial.

yeah. It is. It's also, like, it's a store. Like, remember East Bay as a kid? Like, East three by it lands end. It's a commercial.

30:18

So the it's, American made clothing basically, you probably know what their boots are. So if you Google lands in and then the word duck, they'll probably with it's called the duck boot. You definitely know what that looks like. It's like the traditional, like, snow boot, whereas a kid, and it's way popular now again. Lands Zen, I was just is another thing. It's just like Duluth, But, yeah, these companies are trading for crazy low. One point five billion dollars in sales, eight hundred million dollar market cap.

So the it's, American made clothing basically, you probably know what their boots are. So if you Google lands in and then the word duck, they'll probably with it's called the duck boot. You definitely know what that looks like. It's like the traditional, like, snow boot, whereas a kid, and it's way popular now again. Lands Zen, I was just is another thing. It's just like Duluth, But, yeah, these companies are trading for crazy low. One point five billion dollars in sales, eight hundred million dollar market cap.

30:45

Yeah. I don't know why their multiple sucks so bad, and that just kinda shows me that figs is figs's story. The thing I talked about at the beginning, like, We are, you know, Starbucks for scrubs. What does that even fucking mean? That means nothing. That's just words.

Yeah. I don't know why their multiple sucks so bad, and that just kinda shows me that figs is figs's story. The thing I talked about at the beginning, like, We are, you know, Starbucks for scrubs. What does that even fucking mean? That means nothing. That's just words.

30:58

You know, we're Nike, we're lululemon, we're kids for the next one.

You know, we're Nike, we're lululemon, we're kids for the next one.

31:02

You know, that's just words. Yeah. That's true. It is just words.

You know, that's just words. Yeah. That's true. It is just words.

31:07

That's just words. That's a that's a good disc to anybody at any time, by the way. Those are just words.

That's just words. That's a that's a good disc to anybody at any time, by the way. Those are just words.

31:13

Immediate shutdown of anybody.

Immediate shutdown of anybody.

31:15

Yeah,

Yeah,

31:17

I think they're, you know, I don't know if they're overvalued or what, but they're definitely, like, trading outside of their categories. But you need to do if you're gonna do this so construction's interesting LANson is interesting because it was like Midwestern people, but you have to do, like, a brand and a niche where it feels like us against the world. So nurses

I think they're, you know, I don't know if they're overvalued or what, but they're definitely, like, trading outside of their categories. But you need to do if you're gonna do this so construction's interesting LANson is interesting because it was like Midwestern people, but you have to do, like, a brand and a niche where it feels like us against the world. So nurses

31:34

feel. It's predominantly women. So they already have that little, like, segment of, like, you know, where where the underdog,

feel. It's predominantly women. So they already have that little, like, segment of, like, you know, where where the underdog,

31:40

nurses, they probably think that they're overworked underpaid. So you got that vibe going. And it's like, look, we're overworked or underpaid. This thing's gonna make us look good and actually feel good. That's we that's the least we deserve. Know what I mean? So you had it's it's far better. You gotta go with this angle of this group who feel

nurses, they probably think that they're overworked underpaid. So you got that vibe going. And it's like, look, we're overworked or underpaid. This thing's gonna make us look good and actually feel good. That's we that's the least we deserve. Know what I mean? So you had it's it's far better. You gotta go with this angle of this group who feel

31:57

downtrodden. What's that brand that we talked about? That's the, like, America

downtrodden. What's that brand that we talked about? That's the, like, America

32:00

grant Grant style? Grant work? What is it called? I don't know what you're talking about. What do you what do you mean? Grailed?

grant Grant style? Grant work? What is it called? I don't know what you're talking about. What do you what do you mean? Grailed?

32:06

No. It's called Grant style. Go to grunt style dot com. I think we talked about them. No. What's that? It's it's a us against the world,

No. It's called Grant style. Go to grunt style dot com. I think we talked about them. No. What's that? It's it's a us against the world,

32:14

you know,

you know,

32:15

proud for the we are proud of the police.

proud for the we are proud of the police.

32:18

We are

We are

32:20

proud of our country.

proud of our country.

32:21

We we don't, you know, vaccine,

We we don't, you know, vaccine,

32:24

you know, you could stick your vaccine here.

you know, you could stick your vaccine here.

32:26

That's the vibe you get when you go to Grunt style. And, you know, it's very much us against them,

That's the vibe you get when you go to Grunt style. And, you know, it's very much us against them,

32:31

flags flying everywhere.

flags flying everywhere.

32:33

Using American IP, basically, to build the brand. Right? Like, here's a whiskey glass with two cross rifles, you know. You know, here here's a here's a here's a hat that looks like it's been used for for, you know, ten years.

Using American IP, basically, to build the brand. Right? Like, here's a whiskey glass with two cross rifles, you know. You know, here here's a here's a here's a hat that looks like it's been used for for, you know, ten years.

32:46

That's the type of stuff they sell. This company crushed it. I think they do over a hundred million in sales, this company, you know, alone. So So I definitely think that us versus them is a it's a turbo charge when it comes to marketing, especially for, especially for DDC.

That's the type of stuff they sell. This company crushed it. I think they do over a hundred million in sales, this company, you know, alone. So So I definitely think that us versus them is a it's a turbo charge when it comes to marketing, especially for, especially for DDC.

33:00

Alright. Can I can we can I tell you about an idea?

Alright. Can I can we can I tell you about an idea?

33:03

So

So

33:04

this one had this is weird how I got to this. But basically,

this one had this is weird how I got to this. But basically,

33:07

I am interested like my dream. There's this guy named George Barber. George Barber in the early nineteen hundreds, his father

I am interested like my dream. There's this guy named George Barber. George Barber in the early nineteen hundreds, his father

33:14

started a dairy farm. And eventually George Barber took it over. Now George is either dead or in his, like, nineties. I can't remember if he's dead or not. And he sold his dairy farm,

started a dairy farm. And eventually George Barber took it over. Now George is either dead or in his, like, nineties. I can't remember if he's dead or not. And he sold his dairy farm,

33:25

based out of, Arkansas

based out of, Arkansas

33:27

or Alabama, Barbara. I forget. And he sold it for, like, five or six hundred million dollars and he crushed it. And with a lot of that money, he opened this thing called Barber,

or Alabama, Barbara. I forget. And he sold it for, like, five or six hundred million dollars and he crushed it. And with a lot of that money, he opened this thing called Barber,

33:36

bar the barber Museum, and he created a f one race track in Alabama.

bar the barber Museum, and he created a f one race track in Alabama.

33:42

And now, if you are motors

And now, if you are motors

33:45

they did it for motorcycle race races. They do it for,

they did it for motorcycle race races. They do it for,

33:48

f one races, for NASCAR, all types of stuff, you can they people from all over the world go to watch races there. And now he has got the largest collection of motorcycles in the world.

f one races, for NASCAR, all types of stuff, you can they people from all over the world go to watch races there. And now he has got the largest collection of motorcycles in the world.

33:58

And

And

33:58

the way that he set it up and is how the way that a lot of these places set up. So have you ever been in, like, a small town or or somewhere outside of San Francisco and you see, like, a car museum?

the way that he set it up and is how the way that a lot of these places set up. So have you ever been in, like, a small town or or somewhere outside of San Francisco and you see, like, a car museum?

34:07

And it's usually just like one person that owns it. It's just like a rich guy. He, like, sets it up. But they Okay. Let's pretend I have. Yeah.

And it's usually just like one person that owns it. It's just like a rich guy. He, like, sets it up. But they Okay. Let's pretend I have. Yeah.

34:15

To American for you. But anyway, they set up they set it up as nonprofits.

To American for you. But anyway, they set up they set it up as nonprofits.

34:19

And so you can actually go and, like, see their assets and stuff. And so that interests me. Anyway, I just got really interested because I wanna own a fuckload of cars. I wanna own, like, historical memorabilia.

And so you can actually go and, like, see their assets and stuff. And so that interests me. Anyway, I just got really interested because I wanna own a fuckload of cars. I wanna own, like, historical memorabilia.

34:28

And the way that you do it at a tax advantageous way is you create a museum.

And the way that you do it at a tax advantageous way is you create a museum.

34:33

And so I went down this little rabbit hole. Have you heard of this company of, like, basically, I've I went down this rabbit hole of places that you can go to just to see interesting shit like, that's all you're doing. You're sightseeing and you just leave. And you pay a little money. And that just got me interested.

And so I went down this little rabbit hole. Have you heard of this company of, like, basically, I've I went down this rabbit hole of places that you can go to just to see interesting shit like, that's all you're doing. You're sightseeing and you just leave. And you pay a little money. And that just got me interested.

34:46

Have you heard of meow wolf?

Have you heard of meow wolf?

34:49

Miao Wolf. Sounds familiar. Let me check. Let me look it up. What is it? Okay. I put their deck in here. So I came across their deck. It's it's an old deck. It's from two thousand seventeen.

Miao Wolf. Sounds familiar. Let me check. Let me look it up. What is it? Okay. I put their deck in here. So I came across their deck. It's it's an old deck. It's from two thousand seventeen.

34:59

And what meow wolf is it started in two thousand eight in Santa Fe, and it started as,

And what meow wolf is it started in two thousand eight in Santa Fe, and it started as,

35:05

a place to explore immersive art. What the hell does that mean? Like, that like, that's a very who who the hell knows? That could be anything. And so, basically, what it is is they would rent out these massive,

a place to explore immersive art. What the hell does that mean? Like, that like, that's a very who who the hell knows? That could be anything. And so, basically, what it is is they would rent out these massive,

35:16

old warehouses in Santa Fe, and I believe also in Las Vegas, and they would hire these artists who typically don't make any money, and they would say, hey, come and make stuff here at our place, and we're gonna create, like, not quite a museum, but almost like a haunted house meets a museum,

old warehouses in Santa Fe, and I believe also in Las Vegas, and they would hire these artists who typically don't make any money, and they would say, hey, come and make stuff here at our place, and we're gonna create, like, not quite a museum, but almost like a haunted house meets a museum,

35:33

meets

meets

35:34

circus Salay. And

circus Salay. And

35:35

Right.

Right.

35:37

And you pay, like, fifty dollars and you just walk through, and it's like an immersive

And you pay, like, fifty dollars and you just walk through, and it's like an immersive

35:42

feeling.

feeling.

35:43

It's it's very challenging to explain, but do you see the pictures? Yeah. I'm looking at it. You I think you described it pretty well. It's like, like, the haunted house meets kind of like,

It's it's very challenging to explain, but do you see the pictures? Yeah. I'm looking at it. You I think you described it pretty well. It's like, like, the haunted house meets kind of like,

35:53

a re you know, like, I'm gonna rave, meets, like, a museum.

a re you know, like, I'm gonna rave, meets, like, a museum.

35:57

And it this this thing got me interested because I was, like, I want I wanna own, like, a warehouse and finance it with this stuff and just collect cool shit. But,

And it this this thing got me interested because I was, like, I want I wanna own, like, a warehouse and finance it with this stuff and just collect cool shit. But,

36:05

guess how much revenue these guys guess how big this business is?

guess how much revenue these guys guess how big this business is?

36:11

Let's just say fifty million a year.

Let's just say fifty million a year.

36:13

So they've raised, like, I believe, two hundred and fifty million dollars.

So they've raised, like, I believe, two hundred and fifty million dollars.

36:18

And

And

36:19

they projected that just one of their location will make close to forty million a year in sales, and they're having, like,

they projected that just one of their location will make close to forty million a year in sales, and they're having, like,

36:26

over a dozen

over a dozen

36:27

locations throughout the country. Is that freaking nuts? Would you ever have thought that? How how old is this? Is this like was this started, like, in the, like, this year? Oh, wait. Oh, wait.

locations throughout the country. Is that freaking nuts? Would you ever have thought that? How how old is this? Is this like was this started, like, in the, like, this year? Oh, wait. Oh, wait.

36:37

Okay.

Okay.

36:40

And so they opened one in Las Vegas in two thousand twenty one, and they already sold five hundred thousand tickets for it. Then they're opening one in Denver. They're, going to Austin. They're going to Los Angeles. It's crazy. Is this it's just a crazy, crazy, crazy business. And they said that they're remarkable.

And so they opened one in Las Vegas in two thousand twenty one, and they already sold five hundred thousand tickets for it. Then they're opening one in Denver. They're, going to Austin. They're going to Los Angeles. It's crazy. Is this it's just a crazy, crazy, crazy business. And they said that they're remarkable.

36:55

Their projections for the the their Santa Fe location,

Their projections for the the their Santa Fe location,

36:59

I'm sorry, their Austin projections

I'm sorry, their Austin projections

37:01

where sixty million in revenue, thirty million in profit, off one location.

where sixty million in revenue, thirty million in profit, off one location.

37:06

Right. What would you,

Right. What would you,

37:08

like, how do they get people to come to What what is it? Like, what's the what's the marketing to get to sell five hundred thousand of these tickets? Like, obviously, there's some word-of-mouth and stuff like that because it's a pretty remarkable looking thing, but Do do these guys advertise it crazy? Do you, like, you have their deck? Do you see much about, like, their growth? Like I put the deck in the I put the grow, I put the deck in the ZenCaster thing. By the way, so you have

like, how do they get people to come to What what is it? Like, what's the what's the marketing to get to sell five hundred thousand of these tickets? Like, obviously, there's some word-of-mouth and stuff like that because it's a pretty remarkable looking thing, but Do do these guys advertise it crazy? Do you, like, you have their deck? Do you see much about, like, their growth? Like I put the deck in the I put the grow, I put the deck in the ZenCaster thing. By the way, so you have

37:29

But

But

37:30

oh, it's locked. I think I don't have access.

oh, it's locked. I think I don't have access.

37:33

And so yeah. Sorry about that. And so what they do is,

And so yeah. Sorry about that. And so what they do is,

37:37

they they team up so they teamed up with Santa Fe, the government of Santa Fe. So the government of Santa Fe was, like, funneling people to them. If you googled meow wolf Santa Fe, they even put together a

they they team up so they teamed up with Santa Fe, the government of Santa Fe. So the government of Santa Fe was, like, funneling people to them. If you googled meow wolf Santa Fe, they even put together a

37:47

They even put together a, like, study, an economic study that show how much Miow wolf is helping the the local area. And so they team up with the with local governments And that helps them, like, so, like, they funnel people in there. But I actually don't know. I don't think they do a significant amount of paid advertising. I'm not seeing it anywhere.

They even put together a, like, study, an economic study that show how much Miow wolf is helping the the local area. And so they team up with the with local governments And that helps them, like, so, like, they funnel people in there. But I actually don't know. I don't think they do a significant amount of paid advertising. I'm not seeing it anywhere.

38:04

Right. Yeah. I think that, I'm I'm really into this idea. And by the way, I see they have a bunch of Facebook ads on. So I don't know how much they're spending, but they definitely are running a bunch of Facebook ads. And they look pretty cool because the exhibits are cool. So I'm pretty into this idea.

Right. Yeah. I think that, I'm I'm really into this idea. And by the way, I see they have a bunch of Facebook ads on. So I don't know how much they're spending, but they definitely are running a bunch of Facebook ads. And they look pretty cool because the exhibits are cool. So I'm pretty into this idea.

38:18

And I feel like there's a whole bunch of different niches you can go with this. That are like hyper,

And I feel like there's a whole bunch of different niches you can go with this. That are like hyper,

38:24

have like hyper engagement. And so I think that there's, you know, if you just go city by city and you say, alright, what What can I do that's a pop up here that would,

have like hyper engagement. And so I think that there's, you know, if you just go city by city and you say, alright, what What can I do that's a pop up here that would,

38:32

be able to consistently draw people? So I think I told you about this once, but there was this,

be able to consistently draw people? So I think I told you about this once, but there was this,

38:37

What's it called? Two bit circus. Are you familiar with two bit circus? No. What's that? So so look it up. It's,

What's it called? Two bit circus. Are you familiar with two bit circus? No. What's that? So so look it up. It's,

38:43

it's like the number two, you know, like, twO

it's like the number two, you know, like, twO

38:46

two bit circus.

two bit circus.

38:49

I think this is the name of it. So there's a guy who,

I think this is the name of it. So there's a guy who,

38:53

Okay. So the guy who invented Chuck E cheese,

Okay. So the guy who invented Chuck E cheese,

38:56

his name's Nolan, whatever his name is,

his name's Nolan, whatever his name is,

38:59

his son or grandson. I don't know which one.

his son or grandson. I don't know which one.

39:02

Bush so Bushhel Bushnell or whatever their names are, the his son or grandson created this thing called two bit circus Right? So so grandpa, maybe, or dad creates check and cheese. This person created two bit circus. And what two bit circus was was basically like a traveling

Bush so Bushhel Bushnell or whatever their names are, the his son or grandson created this thing called two bit circus Right? So so grandpa, maybe, or dad creates check and cheese. This person created two bit circus. And what two bit circus was was basically like a traveling

39:17

pop up museum like this. But it was all for, like, interactive,

pop up museum like this. But it was all for, like, interactive,

39:21

like, to kinda, like, technology. So, like, imagine, like, like, if this is, like, kind of like a haunted house vibe, This is like, you know, you're in the year twenty fifty. Watch this. Like, move your hand. This laser will move and follow you. Oh, okay. Kids come into this room. Look at this. Like, with one small mirror, you can reflect light and create this, like, crazy thing or put on this VR thing and play dance dance revolution. You'll feel like you're in space. Dancing or whatever. Right? Like, just a whole bunch of high-tech kind of, like, attractions,

like, to kinda, like, technology. So, like, imagine, like, like, if this is, like, kind of like a haunted house vibe, This is like, you know, you're in the year twenty fifty. Watch this. Like, move your hand. This laser will move and follow you. Oh, okay. Kids come into this room. Look at this. Like, with one small mirror, you can reflect light and create this, like, crazy thing or put on this VR thing and play dance dance revolution. You'll feel like you're in space. Dancing or whatever. Right? Like, just a whole bunch of high-tech kind of, like, attractions,

39:49

that existed. And they would take this from city to city. And the video made it look like

that existed. And they would take this from city to city. And the video made it look like

39:54

Dude, I wanna take my kids here. This looks like so much fun. And unlike those other ones that have, like, a fixed location, this would pop up a tent and they would run this thing. And in one weekend, they would have, like, sixty thousand people in the Bay Area come through.

Dude, I wanna take my kids here. This looks like so much fun. And unlike those other ones that have, like, a fixed location, this would pop up a tent and they would run this thing. And in one weekend, they would have, like, sixty thousand people in the Bay Area come through.

40:07

You know, like in a four day period or whatever.

You know, like in a four day period or whatever.

40:09

And then they would, like, pack up the tent, and they would go hit the road. And I thought this is like a genius idea. And the guy who I knew who was working with them, he was kinda like an exec there,

And then they would, like, pack up the tent, and they would go hit the road. And I thought this is like a genius idea. And the guy who I knew who was working with them, he was kinda like an exec there,

40:18

He was like, dude, this is a it's an amazing product.

He was like, dude, this is a it's an amazing product.

40:21

He's like, but, you know, the founders have kinda like shiny object syndrome. They, they wanna do this. And then, like, you know, like, Whoever, like, you know, Facebook will say, oh, we wanna do a a private exhibit. They'll be like, cool. We're gonna create the most epic thing ever. Or Obama wants to have us for a party. So, like, hey, everybody, like, forget the, like, systematized

He's like, but, you know, the founders have kinda like shiny object syndrome. They, they wanna do this. And then, like, you know, like, Whoever, like, you know, Facebook will say, oh, we wanna do a a private exhibit. They'll be like, cool. We're gonna create the most epic thing ever. Or Obama wants to have us for a party. So, like, hey, everybody, like, forget the, like, systematized

40:40

process that we could just grow repeatedly. Like, let's blow everyone's mind with this thing at Burning Man. And, like, just let's create something nobody's ever seen, and they would go do that. He's like, dude, it's like so annoying. Like, we just can't stay focused. But whatever since I saw this idea, like, I don't know, when this was, seven, eight years ago, I I for sure this idea, this two bit circus thing. I just thought it was such a cool smart idea, and I was so I'm shocked. I don't see more of this where this traveling circus where it's a pop up tent that maybe leverages science or technology

process that we could just grow repeatedly. Like, let's blow everyone's mind with this thing at Burning Man. And, like, just let's create something nobody's ever seen, and they would go do that. He's like, dude, it's like so annoying. Like, we just can't stay focused. But whatever since I saw this idea, like, I don't know, when this was, seven, eight years ago, I I for sure this idea, this two bit circus thing. I just thought it was such a cool smart idea, and I was so I'm shocked. I don't see more of this where this traveling circus where it's a pop up tent that maybe leverages science or technology

41:08

because I think parents care to take their kids there, and I think science and technology naturally make for great exhibits

because I think parents care to take their kids there, and I think science and technology naturally make for great exhibits

41:14

and demos and, like, learning, learning plus, like, visual stimulation. Like, if you just think back to, like, science fair or a science class with a volcano exploding or whatever, Like, basically that on steroids.

and demos and, like, learning, learning plus, like, visual stimulation. Like, if you just think back to, like, science fair or a science class with a volcano exploding or whatever, Like, basically that on steroids.

41:25

And I feel like that's a pretty big thing, but, you know, these are hard businesses to do. I would never go try to do one of these because, Yeah. They're hard, but they seem don't like events either, but this is a little bit different than event, but,

And I feel like that's a pretty big thing, but, you know, these are hard businesses to do. I would never go try to do one of these because, Yeah. They're hard, but they seem don't like events either, but this is a little bit different than event, but,

41:37

it does seem cool. Speaking of events, let me tell you about something. So I got dinner, the other day with Jason, my friend, who runs this thing called Blockworks,

it does seem cool. Speaking of events, let me tell you about something. So I got dinner, the other day with Jason, my friend, who runs this thing called Blockworks,

41:45

and he had just hosted, an event. And he and I asked him for I go, can you tell me numbers so I could talk about the pod? Because I think it's interesting. Scroll down to the bottom and you'll see it. We're we're, scroll down past where it says, digital asset summit. You see it? Yep. I see it. Okay. So, this is Jason. He's got this company called Blackworks Blackworks dot co. It's like the hustle, but for,

and he had just hosted, an event. And he and I asked him for I go, can you tell me numbers so I could talk about the pod? Because I think it's interesting. Scroll down to the bottom and you'll see it. We're we're, scroll down past where it says, digital asset summit. You see it? Yep. I see it. Okay. So, this is Jason. He's got this company called Blackworks Blackworks dot co. It's like the hustle, but for,

42:06

crypto.

crypto.

42:07

Yep. So two day conference that he just hosted recently.

Yep. So two day conference that he just hosted recently.

42:11

It did, two million in revenue. He he told me it did about fifty percent in profit eight hundred attendees, ticket cost one to two thousand dollars.

It did, two million in revenue. He he told me it did about fifty percent in profit eight hundred attendees, ticket cost one to two thousand dollars.

42:19

And,

And,

42:20

and then they're doing another event. He has another event coming out in May of So, uh-uh,

and then they're doing another event. He has another event coming out in May of So, uh-uh,

42:26

in about, what's that? Six months? Yeah. It's eight months. And their goal is eight million in revenue with five thousand attendees.

in about, what's that? Six months? Yeah. It's eight months. And their goal is eight million in revenue with five thousand attendees.

42:33

And then most recently, he did a an event. Digital or this is not even a physical conference. Right?

And then most recently, he did a an event. Digital or this is not even a physical conference. Right?

42:40

The eight million dollar one is and the digital asset one. Yeah. It's it's

The eight million dollar one is and the digital asset one. Yeah. It's it's

42:46

it's,

it's,

42:47

Like you go there, you see people's screens. Yeah. It's live. Okay. Okay. And then he most recently did one called I think it's called Brenton Woods, and that's for where basically he had two hundred people come and or maybe he had, like, a hundred people come, and they were basically large asset managers and all he did was talk about crypto.

Like you go there, you see people's screens. Yeah. It's live. Okay. Okay. And then he most recently did one called I think it's called Brenton Woods, and that's for where basically he had two hundred people come and or maybe he had, like, a hundred people come, and they were basically large asset managers and all he did was talk about crypto.

43:04

And,

And,

43:05

he it did close to a million in revenue, and they only had four sponsors. And it seemed like a pretty sick event. And I was just talking to him, and, we were at dinner, and I was just, I was just, like, just tell me everything that everyone said. Like, what are the takeaways? And I thought a few things. One,

he it did close to a million in revenue, and they only had four sponsors. And it seemed like a pretty sick event. And I was just talking to him, and, we were at dinner, and I was just, I was just, like, just tell me everything that everyone said. Like, what are the takeaways? And I thought a few things. One,

43:20

I think Jason's only twenty six. So kudos to this fucking guy for building this business.

I think Jason's only twenty six. So kudos to this fucking guy for building this business.

43:25

And second, what a great hack. I mean, just to, like, get the it gets get the intel from the best minds in the world. And, like, he's smart, but he's just the he's not smart enough to, you know, predict the future. Like, you know, you could, if you're sitting around with two hundred people who are asset managers for, you know, the Oregon State Pension Fund, things like that. Right.

And second, what a great hack. I mean, just to, like, get the it gets get the intel from the best minds in the world. And, like, he's smart, but he's just the he's not smart enough to, you know, predict the future. Like, you know, you could, if you're sitting around with two hundred people who are asset managers for, you know, the Oregon State Pension Fund, things like that. Right.

43:44

Pretty amazing that he pulled this off.

Pretty amazing that he pulled this off.

43:46

Yeah. This yeah. Shout out to him. This is like what this is what I would call crushing it. Right? You have this new wave of technology and you say, alright. I'm gonna go be the hustle or be whoever. I'm gonna be the hustle for for crypto.

Yeah. This yeah. Shout out to him. This is like what this is what I would call crushing it. Right? You have this new wave of technology and you say, alright. I'm gonna go be the hustle or be whoever. I'm gonna be the hustle for for crypto.

43:58

And then on the event side, It's basically a win win win. Right? You do one of these events. You make money.

And then on the event side, It's basically a win win win. Right? You do one of these events. You make money.

44:04

You get to rub shoulders with all the most interesting people. That's gonna open up a whole bunch of other doors that you don't even need to think about ahead of time. And then all of them are gonna, like, think highly of block work, subscribe to it, pay for your premium stuff, like, tell their, you know, tell their employees about it. That sort of thing as they go. And in doing so, you're promoting the you're evangelizing crypto amongst these, like, really wealthy people who will start betting on it and and it'll grow crypto, which will just make your business more popular, plus your individual holdings more popular. So it's, like, win win on top of win for a twenty six year old. I think that's very, very impressive.

You get to rub shoulders with all the most interesting people. That's gonna open up a whole bunch of other doors that you don't even need to think about ahead of time. And then all of them are gonna, like, think highly of block work, subscribe to it, pay for your premium stuff, like, tell their, you know, tell their employees about it. That sort of thing as they go. And in doing so, you're promoting the you're evangelizing crypto amongst these, like, really wealthy people who will start betting on it and and it'll grow crypto, which will just make your business more popular, plus your individual holdings more popular. So it's, like, win win on top of win for a twenty six year old. I think that's very, very impressive.

44:36

And I think by the way, this is a thing anybody can replicate,

And I think by the way, this is a thing anybody can replicate,

44:40

not just encrypted. Okay. This is, like, let's say, I'll call this a home run.

not just encrypted. Okay. This is, like, let's say, I'll call this a home run.

44:44

And it's in crypto. But I think there's a lot of people listening to this that would be happy with, you know, half or or a third or a fourth of the type of success of this. And I think you could achieve that with in any profession.

And it's in crypto. But I think there's a lot of people listening to this that would be happy with, you know, half or or a third or a fourth of the type of success of this. And I think you could achieve that with in any profession.

44:55

So, like, take any niche, whether it's, like, gaming or, like, in venture cap Right? Like, we have rolling funds. Like, why isn't somebody just doing this with all the VCs? Constantly?

So, like, take any niche, whether it's, like, gaming or, like, in venture cap Right? Like, we have rolling funds. Like, why isn't somebody just doing this with all the VCs? Constantly?

45:04

Like, I know Chamath tweeted this out the other day. He goes, hey, Yeah. I saw that. Solo solo GPUs that are out there. If I organize, like, a event or retreat for all of us to get to know each other, hey, we're all solo VPs. Right? But if you just send new VCs,

Like, I know Chamath tweeted this out the other day. He goes, hey, Yeah. I saw that. Solo solo GPUs that are out there. If I organize, like, a event or retreat for all of us to get to know each other, hey, we're all solo VPs. Right? But if you just send new VCs,

45:16

Right? You could be at the bottom. You could be some associate somewhere or not even have a job in venture capital, and you could arrange

Right? You could be at the bottom. You could be some associate somewhere or not even have a job in venture capital, and you could arrange

45:22

the, kinda, like, next gen the next wave VC thing where you invite all the new people to VC

the, kinda, like, next gen the next wave VC thing where you invite all the new people to VC

45:28

to this bad ass retreat, you know, in wine country or wherever where it's, like, We're all off the grid. We're gonna do some cool stuff. There's gonna be some speakers. You're glamping whatever it is. You would be able to make a couple million dollars network with every single person you want to, and you'd kinda have that little mini industry in the palm of your hands. I've seen people do this with additional marketing and every niche.

to this bad ass retreat, you know, in wine country or wherever where it's, like, We're all off the grid. We're gonna do some cool stuff. There's gonna be some speakers. You're glamping whatever it is. You would be able to make a couple million dollars network with every single person you want to, and you'd kinda have that little mini industry in the palm of your hands. I've seen people do this with additional marketing and every niche.

45:50

There's this guy, or our friend, Nick, went to went to this thing the other day, and it's got a great name. It's called Capitol Camp.

There's this guy, or our friend, Nick, went to went to this thing the other day, and it's got a great name. It's called Capitol Camp.

45:57

And I believe it's in Columbia, Missouri where I'm from, and I forget the guy. Oh, Brett. Brett started it, I think. Brett, be sure. Yeah. Yeah. I don't know if he runs it or what the deal is anymore. I think they started it. Yeah. They started it. And it was, like, it's hard to explain what the niche is, but I totally know what it is or who would go. But it's basically, at this point, we talked to last week about this circle of people on Twitter who tweet about finance and tech and real estate. It's kind of this group of people who talk about real estate and sweaty and blue collar businesses on Twitter, and they all go to Capitol Camp. And it's, like, ten thousand dollars or anything. I think private equity is, like, the the bucket, but then, Mick's not really private equity. He's like self storage.

And I believe it's in Columbia, Missouri where I'm from, and I forget the guy. Oh, Brett. Brett started it, I think. Brett, be sure. Yeah. Yeah. I don't know if he runs it or what the deal is anymore. I think they started it. Yeah. They started it. And it was, like, it's hard to explain what the niche is, but I totally know what it is or who would go. But it's basically, at this point, we talked to last week about this circle of people on Twitter who tweet about finance and tech and real estate. It's kind of this group of people who talk about real estate and sweaty and blue collar businesses on Twitter, and they all go to Capitol Camp. And it's, like, ten thousand dollars or anything. I think private equity is, like, the the bucket, but then, Mick's not really private equity. He's like self storage.

46:40

But, like, you know, he'll go to capital camp. So it's, you're right. It's basically private equity is the big umbrella, and then, any kind of sweaty business

But, like, you know, he'll go to capital camp. So it's, you're right. It's basically private equity is the big umbrella, and then, any kind of sweaty business

46:46

or, Like, cash flowing things. Or or restate real estate business, kinda non, you know, non fancy, fancy, fancy tech, basically.

or, Like, cash flowing things. Or or restate real estate business, kinda non, you know, non fancy, fancy, fancy tech, basically.

46:54

And it costs ten grand to go. And Nick went, and he said it was totally worth it. And then and the people who I know who go, they say it's totally worth it, and they're gonna go back every year. And

And it costs ten grand to go. And Nick went, and he said it was totally worth it. And then and the people who I know who go, they say it's totally worth it, and they're gonna go back every year. And

47:03

it probably made a good I bet you have made,

it probably made a good I bet you have made,

47:06

it probably made a little bit of profit, but in a fair amount of revenue.

it probably made a little bit of profit, but in a fair amount of revenue.

47:10

Yeah. I haven't been been up like a mini one of these. I have one that I'm gonna do for Club LTV, which is my, like, e commerce, like, all store owners who do between one and a hundred million in revenue.

Yeah. I haven't been been up like a mini one of these. I have one that I'm gonna do for Club LTV, which is my, like, e commerce, like, all store owners who do between one and a hundred million in revenue.

47:21

Basically, I'm gonna do a retreat for them, which is just my own excuse to do something fun.

Basically, I'm gonna do a retreat for them, which is just my own excuse to do something fun.

47:26

I'm not really gonna try to, like, make a profit off of it, but as long as they cover all the costs, of of hosting a radio, that'd be great. And so I'm gonna do this in the e commerce niche, but I just feel like you could do this across, like, just in the two two of the camps that we are in, right? Startup investing and, and I'm in e commerce. I think you could do this in either one of those and have

I'm not really gonna try to, like, make a profit off of it, but as long as they cover all the costs, of of hosting a radio, that'd be great. And so I'm gonna do this in the e commerce niche, but I just feel like you could do this across, like, just in the two two of the camps that we are in, right? Startup investing and, and I'm in e commerce. I think you could do this in either one of those and have

47:47

you know, have fun, profits, big build your network, all that stuff. It just takes it just takes hustle, which unfortunately I don't have that much hustle anymore. All my husband goes to my kids now. Is this no no Well, you will soon, I think. Let me tell you something really quick. I so you're you're you've been Angel investing longer than I have

you know, have fun, profits, big build your network, all that stuff. It just takes it just takes hustle, which unfortunately I don't have that much hustle anymore. All my husband goes to my kids now. Is this no no Well, you will soon, I think. Let me tell you something really quick. I so you're you're you've been Angel investing longer than I have

48:04

I would not claim that I'm, like, nearly as good as you or some of our friends, but I,

I would not claim that I'm, like, nearly as good as you or some of our friends, but I,

48:11

two things. I did I did these two things in two thousand and nineteen.

two things. I did I did these two things in two thousand and nineteen.

48:15

One of them just

One of them just

48:17

fifty x

fifty x

48:19

Nice.

Nice.

48:20

And one of them just,

And one of them just,

48:22

twelve x.

twelve x.

48:23

Amazing. On paper or or or exited already.

Amazing. On paper or or or exited already.

48:26

On paper. Actually, I know one of them. The the the the fifty x. I know it's on paper. They're the ones on paper.

On paper. Actually, I know one of them. The the the the fifty x. I know it's on paper. They're the ones on paper.

48:31

Yeah. They're both on paper. So they're not real. But I I I feel good because because this whole angel investing thing, you just you spend,

Yeah. They're both on paper. So they're not real. But I I I feel good because because this whole angel investing thing, you just you spend,

48:40

you spend. You spend. Yes. And I'm like, is this ever going to work. I'm just spending all of this money. It's just leaving my bank account. I don't even know if it's there. And when you count it as part of your net worth, like, I I pretty much don't. Like, oh, this sucks. What's gonna happen?

you spend. You spend. Yes. And I'm like, is this ever going to work. I'm just spending all of this money. It's just leaving my bank account. I don't even know if it's there. And when you count it as part of your net worth, like, I I pretty much don't. Like, oh, this sucks. What's gonna happen?

48:55

And

And

48:56

we'll see it, like, if it starts actually hatching those eggs are hatching. Okay. So let me tell you that I have something related to this. So I texted a friend

we'll see it, like, if it starts actually hatching those eggs are hatching. Okay. So let me tell you that I have something related to this. So I texted a friend

49:03

who, I won't say their name,

who, I won't say their name,

49:05

but they're an they're an investor. They've been doing this much longer than me. Angel investing, seed investing, that sort of thing. VC personally, all they've done it all Do I know them?

but they're an they're an investor. They've been doing this much longer than me. Angel investing, seed investing, that sort of thing. VC personally, all they've done it all Do I know them?

49:14

I don't think so. And,

I don't think so. And,

49:16

and so they

and so they

49:18

they've done very, very well. A bunch of eggs bunch of winners that are, like, public companies that we know about, which is like, you know, the

they've done very, very well. A bunch of eggs bunch of winners that are, like, public companies that we know about, which is like, you know, the

49:25

that's the

that's the

49:26

that's, like, as high as high as it goes, basically.

that's, like, as high as high as it goes, basically.

49:29

And so multiple winners like that. So I texted him. I said, I said, hey. I gotta ask you a question. I said, feel free to just brush this off if you don't wanna tell me. But,

And so multiple winners like that. So I texted him. I said, I said, hey. I gotta ask you a question. I said, feel free to just brush this off if you don't wanna tell me. But,

49:39

I'm not asking to be nosy. I'm asking because I'm trying to weigh out my options here. And I said, you know, in terms of investing,

I'm not asking to be nosy. I'm asking because I'm trying to weigh out my options here. And I said, you know, in terms of investing,

49:47

You've basically done as good as anyone, as good as I could hope to do. Right? Like, I would say you have done extremely well. It's kinda like best case scenario type of outcome.

You've basically done as good as anyone, as good as I could hope to do. Right? Like, I would say you have done extremely well. It's kinda like best case scenario type of outcome.

49:58

And

And

49:59

what does that mean personally in terms of what you end up making I said, here's what my guess. Here's what my guess is.

what does that mean personally in terms of what you end up making I said, here's what my guess. Here's what my guess is.

50:05

Tell me if I'm if I'm on point or if I'm off. And I basically said, Well, can you can you can you give all the numbers because the person's anonymous? Yeah. I'm gonna say the number. So I said,

Tell me if I'm if I'm on point or if I'm off. And I basically said, Well, can you can you can you give all the numbers because the person's anonymous? Yeah. I'm gonna say the number. So I said,

50:15

I think that

I think that

50:17

you probably will make fifteen to thirty million dollars

you probably will make fifteen to thirty million dollars

50:21

over, it's kinda ten to fifteen year period.

over, it's kinda ten to fifteen year period.

50:25

Of investing. So it takes probably probably, you don't see any of it till ten plus years, but between ten and twenty years, you're gonna make, I don't know, twenty to thirty million dollars,

Of investing. So it takes probably probably, you don't see any of it till ten plus years, but between ten and twenty years, you're gonna make, I don't know, twenty to thirty million dollars,

50:33

And that's a that payday at the end of the day, and I think along the way, you're making half a million bucks cushy kinda like off the management fees or salary.

And that's a that payday at the end of the day, and I think along the way, you're making half a million bucks cushy kinda like off the management fees or salary.

50:41

I said, is that about Oh, wait. Oh, this person has a fund.

I said, is that about Oh, wait. Oh, this person has a fund.

50:45

They have done many things. So they've invested personally as an angel. They've been a VC at a big fund. They now I think kind of like our solo GP, maybe have their own fund. Maybe it's personal. I can't really add it right now. I don't know all the details, but they've done I said either way, along the way, yeah, they're not it's not I'm not saying from their personal money. They've had other people's money. Right? OPM.

They have done many things. So they've invested personally as an angel. They've been a VC at a big fund. They now I think kind of like our solo GP, maybe have their own fund. Maybe it's personal. I can't really add it right now. I don't know all the details, but they've done I said either way, along the way, yeah, they're not it's not I'm not saying from their personal money. They've had other people's money. Right? OPM.

51:04

They've always been using OPM. Or they've definitely been using OPM for a lot of Right? Maybe some of it was Angel Money, but now it's a lot of OPM. So I said, alright.

They've always been using OPM. Or they've definitely been using OPM for a lot of Right? Maybe some of it was Angel Money, but now it's a lot of OPM. So I said, alright.

51:13

Am I right? So first, like, let me let me ask you to guess. Do you think they said that's right? That's low or that's high? Okay. So ten years.

Am I right? So first, like, let me let me ask you to guess. Do you think they said that's right? That's low or that's high? Okay. So ten years.

51:22

They've been doing it?

They've been doing it?

51:24

Let's call it fifteen years. They've been doing it for fifty fifteen years, and they've been using other people's money

Let's call it fifteen years. They've been doing it for fifty fifteen years, and they've been using other people's money

51:30

for most of it. Yeah. How much money did they invest?

for most of it. Yeah. How much money did they invest?

51:33

I can't tell you.

I can't tell you.

51:35

Over under a hundred?

Over under a hundred?

51:40

Let's say they've they're they're they're a seed investor. They're early they're early stage investor.

Let's say they've they're they're they're a seed investor. They're early they're early stage investor.

51:45

I would guess they're writing checks that might be, like, as low as a hundred k and maybe high as five hundred k or And it was their full full time job for ten years? Yeah. This is what they do. My guess is way above fifteen.

I would guess they're writing checks that might be, like, as low as a hundred k and maybe high as five hundred k or And it was their full full time job for ten years? Yeah. This is what they do. My guess is way above fifteen.

51:59

That I'm low. I my guess was low. I would guess, like, forty or fifty.

That I'm low. I my guess was low. I would guess, like, forty or fifty.

52:04

Yeah. So you're you're right that my guess was low. So what they said was they go, yeah, it should be much more than that, but it's hard to say because a lot of it's still a liquid.

Yeah. So you're you're right that my guess was low. So what they said was they go, yeah, it should be much more than that, but it's hard to say because a lot of it's still a liquid.

52:14

They go,

They go,

52:15

they go, it should look more like a hundred fifty to two hundred. No way. It's like a set of done.

they go, it should look more like a hundred fifty to two hundred. No way. It's like a set of done.

52:21

Yeah. And and this person is not They're not a booster, but they are one of the best of the best, meaning their portfolio, you could stack up against

Yeah. And and this person is not They're not a booster, but they are one of the best of the best, meaning their portfolio, you could stack up against

52:30

pretty much anybody. Like, obviously, if you hit one, like, you know, I was, you know, the lead investor in Google. Okay. Yeah. You you're gonna have, like, the outside solution, but I'm saying this person has multiple

pretty much anybody. Like, obviously, if you hit one, like, you know, I was, you know, the lead investor in Google. Okay. Yeah. You you're gonna have, like, the outside solution, but I'm saying this person has multiple

52:40

like, you know, almost, I don't know, more than five, somewhere somewhere around ten, like,

like, you know, almost, I don't know, more than five, somewhere somewhere around ten, like,

52:46

known big winners. And so I'm like, okay. Cool. You know, you don't know what round, how much they invested, like, in each of those. Right? So Look at a look at the message. Is that the person? No. That's not the person. So,

known big winners. And so I'm like, okay. Cool. You know, you don't know what round, how much they invested, like, in each of those. Right? So Look at a look at the message. Is that the person? No. That's not the person. So,

52:59

So so basically, I was like, whoa, that okay. That's a lot more. But and have they made money along the way other than their management fee or their salary?

So so basically, I was like, whoa, that okay. That's a lot more. But and have they made money along the way other than their management fee or their salary?

53:08

Well, just like, you know, the exits as they as they come through as they do trickle in. Yeah. So, like, you know, first five years, not much. Next five years. Some, next five years, a whole bunch, but you're recycling and you're reinvesting. So, you know, you always have kind of a new batch of companies that you're waiting. You know, you want these things to age ten years

Well, just like, you know, the exits as they as they come through as they do trickle in. Yeah. So, like, you know, first five years, not much. Next five years. Some, next five years, a whole bunch, but you're recycling and you're reinvesting. So, you know, you always have kind of a new batch of companies that you're waiting. You know, you want these things to age ten years

53:26

for you to go get a big win out of it. You can always have a new vintage. Right? What I did twenty twenty, I want to I wanna go uncork that bottle at twenty thirty and see how it tastes.

for you to go get a big win out of it. You can always have a new vintage. Right? What I did twenty twenty, I want to I wanna go uncork that bottle at twenty thirty and see how it tastes.

53:36

Oh my god. Sorry. Did you ringtone a is you ringtone a duck? Yeah.

Oh my god. Sorry. Did you ringtone a is you ringtone a duck? Yeah.

53:41

Fucked up.

Fucked up.

53:42

Country shit, dude. That's, like, the hunting duck call you used to attract animals?

Country shit, dude. That's, like, the hunting duck call you used to attract animals?

53:48

I don't know. I just liked it. I just wanted it to be a duck. I just like the whack, whack, whack, I just like that noise.

I don't know. I just liked it. I just wanted it to be a duck. I just like the whack, whack, whack, I just like that noise.

53:54

So the so wait. So this person, but are they investing their own money now? So so what I told him, I go, I go, wow. So that's basically like you started. You're like a founder of a billion dollar company. If you're gonna net a hundred million to two hundred million dollars,

So the so wait. So this person, but are they investing their own money now? So so what I told him, I go, I go, wow. So that's basically like you started. You're like a founder of a billion dollar company. If you're gonna net a hundred million to two hundred million dollars,

54:08

at the end of this, that kinda like this journey, this career. I said, you know, it sounds like it happened a little bit slower.

at the end of this, that kinda like this journey, this career. I said, you know, it sounds like it happened a little bit slower.

54:15

It's way cooler. Money and way easier. Way less stress. It's way easier. It's way easier. Like, way easier. Not even close.

It's way cooler. Money and way easier. Way less stress. It's way easier. It's way easier. Like, way easier. Not even close.

54:22

Yeah. Exactly. And what did it say?

Yeah. Exactly. And what did it say?

54:25

They were, like, I mean, they were, like, they're so humble that they were, like, trying to deflect. They were, like,

They were, like, I mean, they were, like, they're so humble that they were, like, trying to deflect. They were, like,

54:30

you know, tell me how you're thinking about it so I could help you here. Right? Because I they're, like, you know, what are you asking me all this shit for. And, like, you know, I don't want enough about me. I've done well, but, like, let me help you if you're trying to get some help out of this. And I all I really wanted to know was, like, What's the size of the prize if you knock this out of the park? And, like, what's the real what's the real nuts? Like, what really comes through at the end of the day? Like, for somebody who's you know, anytime you go into something, there's like, you know, you could I can go read about real estate. I'm not a big real estate investor. I can go read about real estate. I could talk. Oh, yeah. You're gonna make this much gross, this much net. You're gonna cap rate blah blah. And it's like, then you talk to somebody who's been doing it for twenty five years. It's like, yeah, but, like, you're, you know, all these hidden costs you're not accounting for, all this heartache you're not accounting for, all this extra

you know, tell me how you're thinking about it so I could help you here. Right? Because I they're, like, you know, what are you asking me all this shit for. And, like, you know, I don't want enough about me. I've done well, but, like, let me help you if you're trying to get some help out of this. And I all I really wanted to know was, like, What's the size of the prize if you knock this out of the park? And, like, what's the real what's the real nuts? Like, what really comes through at the end of the day? Like, for somebody who's you know, anytime you go into something, there's like, you know, you could I can go read about real estate. I'm not a big real estate investor. I can go read about real estate. I could talk. Oh, yeah. You're gonna make this much gross, this much net. You're gonna cap rate blah blah. And it's like, then you talk to somebody who's been doing it for twenty five years. It's like, yeah, but, like, you're, you know, all these hidden costs you're not accounting for, all this heartache you're not accounting for, all this extra

55:12

stress. And then, you know, one of the four buildings, you know, burns up in a fire. Do you have to account for that loss? This was the reality for such a mistake. Your takeaway, though? Like, what did you what did he what did you what? I wasn't looking.

stress. And then, you know, one of the four buildings, you know, burns up in a fire. Do you have to account for that loss? This was the reality for such a mistake. Your takeaway, though? Like, what did you what did he what did you what? I wasn't looking.

55:25

I I wasn't, like, trying to make a decision on anything. I was just thinking What's your head at though?

I I wasn't, like, trying to make a decision on anything. I was just thinking What's your head at though?

55:31

My head is basically, like, surprised, frankly, that that that it can be that big.

My head is basically, like, surprised, frankly, that that that it can be that big.

55:36

And again, this person's not a booster. I'm pulling this information out. I think they were just doing me a favor of being honest about what they think this nets in the end. I was like, wow. The reality though is, do I believe I can have the same hit rate as them? No.

And again, this person's not a booster. I'm pulling this information out. I think they were just doing me a favor of being honest about what they think this nets in the end. I was like, wow. The reality though is, do I believe I can have the same hit rate as them? No.

55:51

Like, that I think they have had, like, an ex they have extreme skill and extreme luck.

Like, that I think they have had, like, an ex they have extreme skill and extreme luck.

55:56

And so it's like, okay. And they do this full time. Right? So it's like, I'm not planning for that, but I like knowing

And so it's like, okay. And they do this full time. Right? So it's like, I'm not planning for that, but I like knowing

56:02

what

what

56:03

what winning looks like today. Oh, what does the top top range of winning look like so I was pretty impressed by that. So that was kind of my my takeaway or something, you know, something I learned kind of from I don't remember what you were talking about before this. You're talking about your your your multiples. And so

what winning looks like today. Oh, what does the top top range of winning look like so I was pretty impressed by that. So that was kind of my my takeaway or something, you know, something I learned kind of from I don't remember what you were talking about before this. You're talking about your your your multiples. And so

56:16

It's pretty, pretty impressive. But I would say, you know, that that's on a large amount of invested capital. I should also say that, you know, it's it's much more capital than I'm investing because they've done it for longer and they write bigger checks.

It's pretty, pretty impressive. But I would say, you know, that that's on a large amount of invested capital. I should also say that, you know, it's it's much more capital than I'm investing because they've done it for longer and they write bigger checks.

56:27

Yeah. It's way more boring, but it's definitely way easier. And that's the show. Right? Yeah. Alright. We're out of here.

Yeah. It's way more boring, but it's definitely way easier. And that's the show. Right? Yeah. Alright. We're out of here.

56:39

I feel like I could rule the world. I know I could be what I want to.

I feel like I could rule the world. I know I could be what I want to.

56:44

I put my all in it like a day. So I was on a road. Let's travel never looking back.

I put my all in it like a day. So I was on a road. Let's travel never looking back.

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