00:00
Do you know about
00:01
a certain man named Gotham Adani? Have you ever heard this name before? I don't remember.
00:07
What what's his stick? So, Adonis just became this guy just became the third richest man in the world.
00:13
And so you Yes. The Indian guy from,
00:16
he's kinda like a a And he owns, like, the huge mansion in down in downtown, like, Mumbai, where, like, it it's like a skyscraper. Yeah. So he, so he Elon Musk, number one, Jeff Bezos, number two, and now Adani, number three. And so people, they watch this list,
00:31
and they're like, who's who's Adani?
00:39
Alright. In this episode, we're talking about the third richest man in the world, somebody who you've never heard of, We talked about team Zucks. So, basically, Zuckerberg has this new video of him doing MMA, and we did a little recap on how we feel about it, but also kinda looked at how he makes his decisions and what our perspective is on him, and I actually think it's quite interesting. We broke down one of mister Beast, to me, the most interesting business that mister Beast has that nobody else is really talking about, and I think is low key a star business. So that's the episode. Give it a listen. Let us know what you think. And write in the comments, go on YouTube, write in the comments. I'll be replying to every single comment that's in here with something that's either smart or funny, I guarantee it. To the comments and leave one and I'll reply.
01:21
Alright. I have a a a fun one. This will get us in the mood. So Kanye West,
01:25
pop culture,
01:27
do you follow Kanye?
01:28
Of course. I don't really pay attention to Kanye West really. It's not really on my radar, but He did something kind of funny, and we talked about him yesterday, and it's business related. But, basically,
01:38
you know, he's having this, like, Tizzy with Adidas. Do you know about that? No. And nice use of Tizzy. You like that?
01:45
Well, and I frankly, I don't entirely know about it. So I'm just gonna kinda, like, summarize, but basically, you know, Kanye worked with Adidas to launch Yeezy's, his line of shoes.
01:54
It's collectively made, like, or not collectively, but in two thousand twenty Yeezy sales were one point one seven billion dollars in revenue. He made around two hundred million dollars from that. So he made a lot of money. And basically, he's having a fight with them. I don't actually know what the fight is about. But the back story is that he's accused them of stealing his designs and leaving him out of meetings for their yeezy shoe collaborations,
02:15
Sean,
02:16
Combs, you know, did he said he's gonna boycott because of this. And Kanye has said, I'm gonna make things unbearable for you guys until you comply. So I don't exactly know what comply means, but what's, like, kinda it's both sad because, like, it looks like he's going through some stuff and it is funny and he's try kinda trying to be funny and it's working. But he basically said, I've got no chill. It's gonna cost you guys billions keep me. It's gonna cost you billions to let me go adidas.
02:40
You stole my design among mother on other things, and I'll give you till Tuesday, not until the seven months that I told you originally I was gonna give you. Today's the day. Like, he, like, when he, like, he's going crazy. And
02:51
on his
02:52
Twitter, which he's got, like, I don't know how many followers, seven tens of millions, I would imagine.
02:58
He's posting
02:59
each person's picture who's on the board of directors as well as a couple other boards. Like, they have a board of advisories,
03:06
of Adidas's people. And so he posted this one woman who's also and he's like, it'll say stuff about him. Like, sometimes funny. But sometimes it's like, this woman's on the board of, Adidas. She's also chairman and investment banker at JP Morgan. I went to JP More in order to raise money for my buyout and they wouldn't do it. Like, he's going kind of bananas, and I and I thought that that was wild. And then I saw another thing that he's he's having another Tizzy with
03:31
his wife, Kim, or ex wife about a school. And I went and looked at their school. Have you heard about this? So he has his own school. Right? Like, he has his own academy or something like that?
03:42
Yeah. So he's trying to start this thing called danda. So danda dot org. If you go there,
03:47
It actually looks weird, but interesting and kind of fun. Like, it looks cool. And if you go about, on how we learn,
03:55
you'll see, like, they describe the curriculum, and it's like, it kinda makes sense. But then you see, like, weird things. Like, if you look at what the daily schedule, it says after school parkour.
04:03
Well,
04:04
first of all, I went to the site.
04:06
Donna dot org. It's just like who we are, how we learn, admissions, and choir. Those are the top four links.
04:13
Quire yeah. Which of these does not belong? I don't know why choir is up here. Secondly,
04:18
there's just like a white don't even know what kind of looks like a white pigeon, to be honest with you, just flapping its wings in slow mo. Okay. It's a it's like a fat dove, though, It's not it's not like a a sleek graceful dub. It's like a chunky gun. It's like a guinea pig. Yeah. Yeah. It's a guinea pig with wings. That's just flying up in slow motion. And that's the website.
04:38
I'm gonna click how we learn because I can't not.
04:42
Okay. They got less than twelve students per per class. Rule number one.
04:47
Should be students should be confident in forming or forming ideas. If not, their writing will suffer. Okay. So their daily schedule, full school worship,
04:57
Okay. That's a good way to start the day, how we similar to how we start the pod.
05:01
Yeah, four classes, lunch, and recess. Enrichment classes, including
05:06
film choir, and you're right, parkour.
05:11
A bunch a bunch of singing ninjas out here just singing and flipping around.
05:17
Yeah. So I thought this was interesting because,
05:20
it you know, even though he's I I don't like laughing at him, a a guy if he's going kinda insane, but he's trying to be funny with this Instagram thing, and it kind of is hilarious.
05:29
Like, he posted, like, the a guy. I think the CEO of s a SAP,
05:35
or is it SAP? Yeah. The, like, the HR software that nobody actually understands what they do. He, like, tweeted out or, Instagram is this guy's face and goes, you are a sap. That's what he said. And it just
05:48
It's just
05:52
Alright. That's fine. And he's just doing the most childish
05:55
immature thing. And it's so funny. It is working. It's awesome. And then this school thing I saw because of his other little fight with Kim, and he's like, Anyway,
06:05
I don't know how this is related to business, but I I thought that you would have know about this because you're more of a pop culture guy than I am. No. But let me tell you,
06:13
okay. So this is There's a theme for this episode.
06:16
I'm gonna call it
06:19
people with giant egos. You know, I'm gonna call it
06:23
because I don't actually know if these people have JID because I'm gonna say
06:27
creative titans. That's better.
06:30
On creative titans. So the first one is gonna be
06:33
My Billy of the week.
06:40
A million dollars isn't cool. You know what's cool? A billion dollars.
06:45
Do you know about
06:47
a certain man named Gotham Adani? Have you ever heard this name before?
06:54
I don't remember. Okay. What what's his stick? So, Adonis, he just became this guy just became the third richest man in the world.
07:01
And so you got The Indian guy from,
07:04
he's kinda like a a and he owns, like, the huge mansion in down in downtown, like, Mumbai where, like, It's like a skyscraper. Yeah. So he, so he Elon Musk, number one, Jeff Bezos, number two, and now Adani, number three. And so people they watched this list and they're like, who's who's Adani? And I actually I don't know if I met him, but we definitely pitched him. My I think my dad pitched him
07:27
business thing many years ago. My dad always kept saying, oh, we just need to get Adani on board. Adani, Adani, Adani. And so I'd heard about this guy before,
07:34
and I didn't, you know, and his net worth is just skyrocketed because his stock is up, like, thirteen x in the last, I don't know. Is this reliant industries?
07:42
No. So Reliance, it was the top kind of like company there. And the guy who runs at Moccashembani
07:49
was the I think he was he was the richest man in India. And now Adani passed him up in the last year because it stopped when up thirteen x. So so who is this guy? And what does he do? Okay. So,
08:00
what he does, you'll you'll appreciate this.
08:02
Is he a software guy? Is he a Mark Zuckerberg? No. No. He's not. Is he Elon Musk? Because he trying to create the future of, you know, space travel and you know, like, brain computer interfaces? No.
08:15
This guy operates at a place that Sam likes power.
08:19
So he does coal,
08:22
ports,
08:23
plastics, you know, shit like that. So, basically, this guy's like, Did they do they do like industrial work? And so he owns when so when he was a he was a kid, he was in school. He went to go visit this port It was the largest port in the country at the time. A port, you know, where literally, like, ships come in and out. And,
08:40
he's, like, inspired by it. It was, like, one day, I'm gonna own the biggest port ever.
08:45
The biggest port in India. And now he's sure enough, he owns the biggest port in India. He owns the most ports in India too.
08:51
Which deal we were trying to do with him. We were trying to get Adani to come to Australia to build a port for our our startup. That was based in Australia
08:58
because these guys were the kings of ports.
09:02
But his story is pretty cool. He's a he's a college dropout. So eighteen drops out.
09:07
He becomes a diamond sorter. I don't even know what that means, but he became a diamond sorter. He got an interest interest in the diamond business.
09:15
And after a couple years of sorting diamonds, he then goes in. He starts his own diamond brokerage. And he's like, I will trade. I will basically age of twenty as a diamond broker.
09:24
Brother calls him up. Brother says, hey, brother,
09:28
I have a, a small plastic factory here that I, I, I own now. I've, I've, I bought or I run. And so he helps him go scale up the plastic factory. As he's doing that, he's like, oh, let's start importing the, like, the the materials that come up, you know, upstream of plastics. And so he starts doing he creates, like, an export company. And so he just keeps creating these companies. So now he has seven publicly listed companies. He's got the Adani Group, which is like the the mega one, and then they'll start, like, Adani power, Adani,
09:57
you know, like trading, Adani,
09:59
real estate or whatever. They'll start all these different companies. They'll take them all public
10:03
And what's interesting about it is that And he's got a beautiful mustache, by the way. Yeah. He's great. You know, the meme account, doctor Park Patel. He looks like the meme accounts photo, actually. So I don't know if it's if it's him or it just looks a lot like him. He looks like,
10:19
like an Indian
10:21
Mario.
10:22
You know, like Mario and Luigi.
10:24
It looks like an idiot Mario. Like, you know? He look he does. He you know when Mario does that little squat, like, rep, you know, when you wanna you wanna do that trick or you go behind the thing you're standing on and you've run and you get thematically.
10:36
He's like squatting. He's a little squatty squaty version of of Indian Mario.
10:41
So, anyways, this guy has now become, you know, whatever the third person he's got these crazy stories. He was don't know if you know. There was like this, sort of like an Indian nine eleven thing where there's like a terrorist attack on a hotel. He was in that hotel on he was like in the hostage group that was there. Wow. He was also kidnapped at one point in time and taken ransom for two million dollars, and they paid it and got free. And so this guy has just lived this, like, kind of crazy life
11:06
And even now,
11:08
he's doing really well. The group's doing really well. He's third richest man on earth. There is a set people who are very, very skeptical about what these guys are doing because
11:17
they have so much debt in their companies. So he is basically
11:21
trying to acquire companies. Like, they just bought the largest cement
11:24
producer
11:25
in India. But they buy these companies using debt, and he's got this intricate like, set of companies. And so there's a big question of, like, is this all a house of cards that's gonna fall over? And you're gonna see a guy go from the number three richest to, like, you know, falling off the list completely,
11:41
or is he actually gonna pull this off? Because what they'll do is they'll say, okay. The the the parent company has some profits. We'll take a loan on that And then they take, like, one of the new companies public, like, oh, Adani Green Power. And they'll take the Green Company public because it's got the Adani name, stock price goes up. And then he'll invest in it from the parent company, and then he'll sell those shares, and then he'll borrow against the the the stock. And then he'll issue a bond. And he's got, like, all these different debt instruments. And so they have, I think, more debt than, like, any other company in India. And now there's a question of, is this all gonna fall over or is it all gonna work? It's pretty fascinating.
12:15
Dude, when do do you ever feel I feel self conscious when I hear about these things because
12:20
my,
12:21
like, my thing with business is, like, just the very simple of buy low, sell high. You know, like, I purchase a widget for, you know, one dollar and I put some type of value or I just buy tons of them and I get a discount, and then I sell them for like a dollar fifty. That fifty cents is my profit. I use a quarter a quarter of that to pay myself a quarter to go buy more. And, like, it's, like, a relatively, like, simple straightforward process. And then I hear about, like, you just use the word debt instruments and how he, you know, he like he does this thing and gets alone across this thing and this thing. And when I hear that stuff, I just think like
12:56
so Like, where's the dollar that goes into his bank account actually come from? You know what I mean? Like Right. Like, I I try to think about I'm like, I don't understand how this person then eventually collects the money and how the people who are owed money, where they got the money from, and when they're gonna get paid back. Like, Do you know what I mean? It it's like it's so complicated for me because I'm such a simpleton, or is it just bullshit?
13:20
I don't think it's bullshit. Seventh grade. My parents got me piano teacher.
13:24
And I wish that instead, I just learned how to play dead instruments. Like, that would have just been so much better. Than learning how to play, you know What do you mean a dead end? Oh, dead end. Yeah. No shit.
13:35
Like,
13:36
where do people learn this stuff? Where do people learn of financial engineering. I think that a lot of it happens if you're, like, on the inside, so you work at a investment bank or you work somewhere there. But, like, this guy didn't this guy didn't do that. Yeah. Yeah. So, you know, I think he hired people who who do that and they sort of shit, say, hey, look, here's what we're gonna do. We're gonna we're gonna issue this bond, then we're gonna take this company public, then we're gonna take a load, pledge the shares. We're gonna get a loan against the shares. And, basically, somehow, one dollar of EBITDA has become eight dollars of, you know, cash flow for us. And, like, we gotta figure out how to do that without it all collapsing. But Like, when when Understand financial engineering, they have such an edge. Such an edge.
14:12
But when I, like, originally, like, made some money, and I remember, like, our banker saying, like, yeah, you could borrow money now at one percent And I'm like, yeah, I don't wanna go on a debt. And and they'd be like, well, no. Sometimes it's, like, it could be wise for you to do that. For example, if you have to pay taxes, I'm like, why? He goes, well, because You'd have to sell this thing, which then you'd take, like, a, you know, a forty percent
14:30
discount on that because of taxes. And I'm like, wait, I don't understand this. Can you, like, lay this out? Like, can you write this on a piece of paper? So, like, it and then my banker Griffin, he ended up flying to New York to visit me to, like, he goes, dude, I just need to sit down with you so you understand this. I swear to god. I I go, why are you coming here? You got meetings? He goes, no. I'm coming to explain this to you. So he came and he explained it to me. And he's like, yeah. Sure. Meetings.
14:54
Yeah. I've cleared my day to explain the one concept of borrowing against stock. Like, he I just didn't understand it. Were you the same way where you're like, I just don't get this. I this doesn't make sense to me. Who where's the You and others explained it to me. Right? So, like, yes. True. I didn't understand. I didn't know about it at first. And then when I knew about it, I didn't understand why it was good. And then somebody's like, hey. So you notice why this is amazing. Right?
15:18
You could either sell your stock, pay taxes, and no longer own the stock,
15:23
or you could keep owning the stock
15:26
Never pay the taxes. Just borrow at a one percent rate against that money. And, like, you're good. And I was like,
15:34
Oh, okay. So that's good. Right? They're like, alright. You dipshit. You didn't understand, like, let's do this again.
15:40
And these, like, serial numbers.
15:42
Yeah. I just like so these financial engineer you know where I learned a lot about this stuff is from Ben or Ben Wilson, his
15:49
podcast with Rockchild.
15:51
Like, I and like I started, like, learning about this a little bit, but then I also learned that I think some people I don't know, like, what skill set it is. I do think it's rooted in just like they're just good at math and they understand,
16:03
just like complicated
16:04
algebra, to be honest, just like exponential exponential. Like, that that that's a concept that's, like, it sounds like I'm joking, but that's actually quite hard to understand. Like, to understand what is seven percent or ten percent or twelve percent growth for fifty periods. What's that actually look like? Like, I remember listening to this podcast. I was like, oh, you're just, like, just like LeBron. It's just taller and conjunct better. Doesn't matter what I do. Like, there's some people that are just better at this. And I don't know what that skill set is, but there is something there there. It's like you're just you're better than me. I think you just get curious about that thing, which most of us who are like builders, makers, entrepreneurs,
16:38
you know, like the stereotype about, let's say,
16:41
you know,
16:42
who cares what, you know, corporate structure,
16:45
bookkeeping,
16:46
taxes, like, you know, whatever.
16:48
Raising debt. That wasn't never the reason I got into business. That's not what I found interesting at the time.
16:54
I was like, you. It's like, oh, we could buy this thing for x and sell it for y. You know, that that's that's the game plan, or we can make this thing that doesn't exist. And wow, look how cool it is, look how it works.
17:04
That was always more fun. And it's just like a level up a progression in the game to be able to understand
17:09
how do I, a, keep more money that I make? And, b, how do we leverage money so that we could do more interesting things you know, in a less dilutive way. So so I I I think these people are amazing, you know, like Xavier who who runs enduring ventures.
17:23
He told me this once. He's just he was just like, you know, If I died, I'd be reincarnated as a CFO, not a CEO.
17:29
And I was, like, it was so funny. It was, like, the weirdest brag I'd ever heard. I was, I never heard somebody, like, bragging about wanting to be a CFO, and I was, do you mean? He's like, he's like, I don't know. I just really like
17:38
learning about how to be efficient and smart on this, like, financial, like, financial engineering. And he had done you know, real engineering before that. He built, basically, like, he's, like, so he built a solar company in in Africa, the largest solar company in Africa. Dude, that's so funny that he's interested in stuff though. Exactly. He's
17:54
like a hippie.
17:55
He's he's totally a hippie. Right? He he's did that because he's like, dude, there's people suffering in Africa. Like, I wanna
18:01
like, that seems like the problem to go fix. But then along the way, he's like, alright. Well, how do I create you know, how do I finance all of these solar panels and battery packs without having to go raise venture capital. And so in order to do that, like, the necessary evil was, he needed to learn how to access cheat debt. He need to learn how to, like, issue debt and underwrite for other people because what he did was he was like, you know, these people should basically they don't have the twenty one dollars to buy the solar panel that goes top of their house that's gonna power their fridge. And, like, if they don't have a fridge, their life really is tough, and they need this, but they can't afford the twenty one dollars. So, like, do it at four dollars a month or whatever. And, like, I will underwrite a loan against their,
18:41
like, income. And it's like, how do you underwrite a loan for somebody who doesn't even have electricity in their house? He would figure these things out. And so I think it became a necessary evil and something he got fascinated with. And so now they're doing this whole holding company And so he does this this one threat he did went viral, which was like, how to have a holding company like Warren Buffett, and basically, like, you know, make a massive amount of money, pay as little taxes you need to and, like, you know, have have more and more money to do acquisitions as you go. And he basically outlines Warren Buffett's corporate structure and why that's at why that's advantageous
19:12
And, you know, I read it and I still only understand twenty five percent of it, but I'm just glad that there's people like that that I can go to whenever I have a question. Hilarious.
19:20
Dude, that's great. Well, I like this guy. Got him. I'm gonna I wanna learn more about him. You have more on him or you want me to go?
19:26
I have another person like this. Alright. I have another person and idea like Okay. So now let's switch gears.
19:31
Another creative titan that we talked about mister Beast. So we hung out with mister Beast, don't know if you guys are sick of us talking about that yet, but, you know,
19:40
producer Ben is literally sitting here in a mister beast, t shirt. So, you know, He's a fan.
19:46
Brother, that's good, Ben. Because, you know, when when we were sitting in that meeting and they brought in the swag,
19:51
Jimmy, who who is mister BC, go he goes, And they're not like kids, dude. They don't need they don't need the stuff. Like, you know, oh, they're not gonna be because the guy came in was like, guys, I got treats for you. And he's, like, had a bunch of swag and nobody moved. And miss Jimmy was just, like, oh, no. They they don't care about this stuff, man. They're they're they're adults. And then, like, all of us were, like, the fuck you talk about, dude. And, like, we're just, like, I just, like, I literally rolled my chair over to him. Like, you know, like, a kid, I'm, like, wee. I, like, just, like, rolled my rolling chair over to that part table because it was like a long boardroom. And I was just like, I'm going to get some swag, and I went and got it. And then he goes, like, I got kids, man. I go, they're gonna need if I don't bring back swag, they're gonna be pissed. And so and now Ben is wearing his. Damn, I what
20:34
Jimmy drove me, like, when we were going to the I took a rider with them, and I found that shirt that you're wearing Ben in the back of his car, and I just go, I'm fucking taking this. He's got tons of them. So I stole mine from him. I and we I didn't know that we had the opportunity to take it, like, ethically,
20:50
Never considered that.
20:55
So, Jimmy, okay. So I wanted to bring something up that he had talked about that we didn't mention on the podcast, which to me is
21:02
the most interesting business that this guy has.
21:05
You might be thinking is the most interesting business's YouTube channel? No.
21:09
Is it his chocolate company feast named feastables?
21:12
No.
21:13
Is it his
21:15
drop shipping burger company, his cloud kitchen called mister Beastberger?
21:19
No.
21:20
Do you know which one I'm gonna talk about? Do either you guys know? Give me, Sam, do you know which one I'm gonna talk about?
21:26
I think.
21:27
Ben, do you have any idea which one I I might be referring to?
21:30
Well,
21:32
no, but are you gonna talk about his burger? Did you guys see his restaurant just open? Yeah. Yeah. But let's talk about this other thing first. Okay. Okay. No. No. I don't know. You know. I'm a like, I wrote down what I think it is, and then you you say
21:44
It's his,
21:46
like, kinda translation
21:47
internationalization
21:48
company. Translation,
21:50
Sam God. There it is.
21:52
This idea
21:53
is amazing. So when we're sitting there, he's like, yep. I got basically whatever the number one, number two, whatever biggest channel in America, and he's like pulling up his, like, YouTube stats on he's like airplane onto the TV, like, his YouTube stats.
22:06
And then he goes,
22:07
I also have this channel in port you know, this my Portuguese channel's growing really fast. And he puts up a video. It's got twenty million views in Brazil.
22:16
And I was like, and it it starts talking and all of a sudden, he's talking fluent Portuguese.
22:20
And I was like, what is this? He's like, oh, yeah. Like a like AI?
22:25
No. So what they did was they were like, look, one of the things we we already put a million and a half dollars into this video where I built this chocolate factory and I'm gonna give it away to one of these people.
22:35
How do we get more juice out of that fruit? And so what they realized was we can go international into markets where YouTube is huge, like Brazil.
22:44
Brazil's got this massive population. It's huge on YouTube,
22:47
and they don't have content like mister Beast is doing. Like, he's ahead of the game for the US. These light years ahead of the game for, like, Brazil or the Philippines or different places like this. And so but the challenge is it's a language challenge. So what they did was they went they basically hired somebody
23:03
to create a YouTube channel. They said, hey, you're gonna be our YouTube channel manager.
23:08
For this country. You're the country manager for Brazil. You gotta have our Twitter, our TikTok,
23:13
all of it.
23:14
You know, mister Beast, Brazil, or whatever it's called. Then secondly, we're gonna when we have a video here, you need to get it translated
23:20
by a local, like, a, like, a dubbing service, so like a local translator,
23:24
And I want it translated. I want the description translated. I want, all of it done.
23:29
And then you upload it there. You respond to the comments. You manage that community. All of that good And what they did was they would not, like, they didn't just go get, like, you know, some random crappy person on fiverr to do it. They got, like, the guy who dubbed Spider Man,
23:43
in
23:44
in Brazil, they got him to do the voice acting for this. They paid him a lot of money. They paid him, like, a couple hundred grand. And I was like, I feel like you didn't need to do that. You could've just got anybody. And he's like, check this out. Like, basically, you don't know shit about shit, Sean. And so the he goes to the comments, and every comment is, oh my god, mister Beast is Spider Man. Like, they just thought he must be that guy. Like, that's him. That's that voice I recognize.
24:05
And so he got like all this extra, you know, social juice. It was a little more remarkable. And again, back to our principal from last podcast, which is just do the doper thing. Just do the dope shit instead of the lame shit. Like, yeah. Yeah. Yeah. What's cooler?
24:17
The cheaper guy from Fiver or alright. You paid up on your brand or whatever. You got Spider Man to do it. And it's like, of course. Of course. What what what am I thinking? And so Do you remember in all those countries?
24:28
When I listen to audiobooks, like, on Audible,
24:31
I every if I if I see a famous person as the author, or the narrator rather, I listen to it. So, like, I'm listening to Huckleberry fin, not that I really care about Huckleberry fin, but Nick Oferman is the narrator.
24:42
You know, the guy from community. You know who that is?
24:45
He's like that. Is he the main guy in community? Yeah. Ron Swanson. He plays like an angry, like, white country guy. Or, like, it'll be another guy, like, it'll be just, like, whenever I see an author who I write, a narrator, if I recognize their famous person, I listen to it. So Tom Hanks doing divot I didn't really wanna do DaVinci Code, but Tom Hanks. So, like, the whole narrator thing yeah. That's pretty sick. I'm on board with that.
25:06
I can't find this client info.
25:08
You heard of HubSpot?
25:09
HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.
25:18
HubSpot, grow better.
25:22
So so, basically, what he's done is he's like, cool. Now That's okay. So he was doing that for himself. So he's like, oh, good. I'm I'm blowing up in Romania. I'm blowing up in Philippines. I'm blowing up in Brazil. I'm blowing up everywhere. He's like, I already did eighty percent of the work. It's that last twenty
25:38
that is foreign to me. Feels feels like a lot of work, but I'll I can hire the people to do this. But the smart part was he's like, this is not just a way for me to expand my brand. That's already a smart business move. He then created this as a service
25:51
for other big YouTubers.
25:53
So now if you're whoever, you know, you're air rack or you're you're, you know, some yes theory or something like that, Right. You could basically just use his service. He'll just go to you and be like, hey. Do you wanna be big in Brazil? We'll just do all the work for you, and, like, we'll keep, like, thirty percent of their ad revenue. And they're like, that's crazy. Okay. Yeah. Like, I'm not gonna hire I'm not gonna go and do this interview process to hire all these people and figure it out and manage this all myself. That's kinda inefficient. But what he can do is, like, he can have one team in Brazil that's gonna manage fifteen YouTubers channels there. And so I think this is one of the smartest businesses that he has. I think it's gonna be one of the most successful. It's gonna be pure profit, essentially.
26:30
And, I think he's got the distribution locked down because If he goes to any YouTuber and explains, hey, here's what I'm doing and you get access to my machine, they're all gonna say yes. And it's an it's a good idea for them. It's a win win for them because they're just not gonna capture this extra value.
26:45
And so he's doing this. And it's just another example of
26:49
turning a cost center
26:50
into a profit center. And I actually wanna talk about some examples of those. So, basically,
26:55
things where
26:57
this would normally just be a cost to him to run this to have all these people on staff. But once he turns it into a service for other YouTubers,
27:04
now it becomes a profit center. And so there are -- Which a bunch of big things. -- which I think This would make way more money than the chocolate bars. Like, I remember I ate the chocolate the chocolate that he had. And I was like, well, you know, like, a,
27:15
good, but I don't it's not, like, that different than any other chocolate that I've had. And, b, it kinda sucks that I've gotta feel bad about myself if I consume a lot of your product.
27:26
And see, it's only, like, four it was forty dollars, I think, for a box, Like, it's hard to build a big business forty dollars a pop. You know what I'm saying? Right. At least when you're not if you're you gotta be in Walmart or something.
27:37
Yeah. Which I'm sure he could do. Also, like, to Ben's point, he he opened up a brick and mortar location for his burger joint. And normally, you're like, you know, open it up a restaurant in the mall, maybe not the best idea. And then he, like, post this video. There's, like, literally, I don't know, fifty thousand people in the mall. It's, like, lined up. It was, like, people were lined up up and down each concourse, just like, you know, the the the restaurants on floor one or whatever, like, people were on floor four.
28:02
Just lined up in this line, and it was insane. So, you know, this guy's got pretty massive pull. So what are the other examples of of turning call centers in a So the first one that came to mind for me was AWS. So AWS today is basically Amazon. Amazon's
28:16
most of its profits come from AWS. And now AWS is basically when
28:21
Amazon had to have a really robust set of servers to run their own website, and then they were like, Hey, the way we use this kind of, like, server infrastructure, and it's just like this big expense for us to have this server farm? What if we just rented this out to other companies who wanna have, like, Amazon level servers?
28:37
Without having to go rack their own servers in some data center. And that became AWS, and basically AWS spits off billions and billions in profit now, what started as what would have been a billion dollar loss. And so, you know, that's a huge swing, but I have some others, that I wanna explain to you. So, Michael Gerdley who came on the pod, he goes, My favorite is,
28:59
this company called Freight Allie. They did what what HubSpot kinda did with the hustle. They basically have this thing called Freight Wave. Which is Freight Waves is basically a,
29:09
media company.
29:10
And Freight Ali is the, like,
29:13
the SaaS company. So, basically, they're a SaaS company that created a media arm that goes and,
29:20
normally, a media company, you know, has expenses, but they turned it into center. Basically, that acquires customers
29:25
for the SaaS business at a negative customer acquisition cost. So the media company is profitable and brings in
29:32
customers to their own SaaS, you know, at the bottom of the funnel. So that's one example. Not exactly the full thing, but -- Dude, the other is -- the guy who started that company is James Craig. I've hung out with him a bit. He,
29:43
bought a big piece of property in Tennessee, and he's the one who's turning it into, like, an airport It's like a country club, but instead of a golf course, there's an airport. So he's selling he bought a huge plot of land. Now he's sub selling or he's selling smaller plots of land and there's gonna be an airplane strip and the hanger that everyone has access to. So if you're a flying enthusiast, you buy a home there and you can use this. And he bought
30:06
a magazine. I think it was called airplane dot com or something like that. He bought a magazine and he's like, I'm gonna buy a magazine and do the same thing that I did. But instead of software, we're gonna do it with these house
30:16
Wow. That's it's it's amazing.
30:18
Another,
30:19
another example. So,
30:21
any DDC company that eventually takes their own warehouse starts fulfilling for other customers. So they turn their own warehouse, which is a cost for them for fulfillment into a profit center because they're doing fulfillment for themselves and others. Very similar to to AWS. Okay. Here's another one. This guy George on Twitter just sent me this. He goes Ford decided to own the timber supply for their vehicles. So there was lots of wood in the early cars. Yeah. They ended
30:45
up with so much leftover wood. They started selling charcoal, and that's Kingsford
30:49
charcoal company. That's my favorite, man. That's my favorite story.
30:53
That's a that's kind of amazing. I didn't know that. Is there more to know about that, or do do we kinda nail it there? No. You nailed it. So, basically, they were
31:00
So Ford was making frame car frames, and they had to burn a whole lot of wood in order to, you know, bend the steel or do whatever they had to do. And they had all this leftover charred wood. And they're like, what do we do with this? And I think it was Henry Ford's idea. I forget exactly whose idea, but he goes, hey, let's let's start selling this. Let's make something out of this, and that's where it kinda came from. There's a bunch of entrepreneurs that have kinda, like, done things like this. Standard oil did something like this where they're, like, This gets more complicated and is less interesting, but like, hey, this off put of kerosene
31:32
is like this weird, like, fluid that's, like, really greasy. Is there anything we could do with that and, like, w d forty or something like that? Right. Like, they've, like, there's, like, stories like that with with standard oil as well. And so here's a couple others. So foursquare foursquare head at API for businesses, because they needed all this data
31:48
about businesses, where they're located, all that stuff. And they needed that for to power their own foursquare app. And foursquare kinda went up in this hype cycle that went down many years sort of forgotten, sort of written off. But a new CEO joined and almost oriented the company around this. I was like, look, the more valuable thing is not people using foursquare and the app and playing the game. It's all the data we've collected.
32:09
About businesses where they're located with, like, hyper precision.
32:12
And so we actually just need to make that API available to everybody. And they productize the API and they make, I think, more money off the I think they make more money off the API than they do off the core app at this point.
32:24
So so I think that's a that's another great example of this. Amazon has a bunch, like, Amazon was a book seller. Right? So their main cost of goods sold was their books. But then they create Kindle and Kindle self and the self publishing business and the public, you know, and all that. And so now kindle itself became a profit center. What so what used to be a cost, which was selling books, now they sell ebooks that they kinda own.
32:45
And, you know, they turned that profit. Same thing with payments. Right? Amazon had to pay a a merchant, like, a fee every time they processed a payment. So they created their own payment software, Amazon called Amazon payments. And now, like, you know, for our ecomm store. I just went, I was like, I think we take Amazon payments. Where does that money go? And I went and found an account we have with Amazon payments. I had, like, four hundred grand sitting in it, because we use that service Amazon payments to take payments for somebody who wants to pay with Amazon. And so they turned it into a profit center on the way. That's crazy. Another one is,
33:16
Slack.
33:17
So Slack started out as a game. And when they were working on their game, They it it wasn't actually doing that well, but they created a way in order to communicate effectively with their with their coworkers. And they said, oh, fuck this game. This thing's actually way cooler. Let's actually turn this internal tool into a, a proper tool. We thought about doing that. So here's, but here's the problem with this. This all sounds sick.
33:38
A lot of people,
33:40
say, yeah, let's do this. And so a lot of publishers are doing this. And so they are like, let's sell our CMS. So Buzzfeed, Box,
33:47
Washington Post. I forget who else. It was like, they build these custom website builders, and they say, let's sell this. And I think oftentimes distraction, and they always say, well, Amazon did it. And I looked into this. Amazon did launch AWS,
34:01
pretty early on, but do you know how many employees they had when they did
34:05
How many total employees are on AWS? Yeah. Total employees. There's about five thousand. So they were already a multi billion dollar company with and and so they the way this stories told is like, oh, they were just this little guy to no. They had about five thousand people when they launched AWS. Like, it was like a, you know, it was a it was a thing. It wasn't just like a scrappy start up. And a lot of times people, like, will say, well, well, let's also sell this. It's like, dog, we've got eight people working here. Like, who's gonna do this?
34:32
And so that's always, like, I've always been conflicted with this strategy.
34:36
Yeah. That's that's true. You guys considered it. You would have done it for what? Is it your
34:41
our email sending platform.
34:42
So, like, we built our own for a little while, and then we made it really easy. So, like, if if so, basically,
34:48
hypothetically, which there aren't that many people doing this. If you had a daily email, it was really easy for you to talk to your advertiser,
34:55
make the ad and insert into the thing, have them approve it, and, like, it was simple and easy to use. But the problem is is, like, there are not that many people doing it. You know what I mean? And, b, like then, but, like, Behigh basically does that now.
35:08
And they're actually growing pretty well.
35:11
Well,
35:11
maybe I could've been wrong, but I don't think I'm gonna end up being wrong. I think that I think that I'm not convinced that what they're doing,
35:19
at least
35:20
ads for a daily email, that business, I don't think will be ever be that particularly big. And beehive. So beehive is kinda like sub stack.
35:30
So it's these services that you get subscribers and they take small amount of revenue based off of how much you're making from subscriptions, or you just pay them like a fee on how many subscribers you have Do you think that some of those businesses actually can become a huge venture backed sized companies?
35:45
So I just invested in Behigh initially, I didn't invest because I was like, I don't know how big this gets. And then two things sort of changed my mind.
35:54
The first is
35:56
Every time I needed something for Beyhive, the founder was an absolute animal
36:01
on my request. Like because we use it for milk So Yeah. He's great. His name's Tyler. He's awesome.
36:06
Tyler was so he's like, it's already on a road
36:10
map. The question I have is, a or b, there's like nuance about it that shows he's been thinking about this noodling on it. And then he'd be like, when do you need this buy? Because normally, like, it's scheduled to be out in three weeks.
36:21
But if you need three days, like, you know,
36:23
the weekend exists, I might be able to, you know, like, whenever he said he was able to, like, rip off feature after feature after feature that we needed.
36:31
And everything that was like, you're like, hey, we have this question. It's like him and his team would dig in. So So I saw that he kinda had that grit that you like in an entrepreneur. So I got to He's pretty special.
36:41
Which I normally don't get to do with most investments.
36:44
You know, with most investments, you meet them. You do a call with them. They say all the right things. They send you the deck. You look at it. You take you look at the product and, like, you gotta make an educated guess at that point. You don't get to spend
36:55
months working with the actual entrepreneur as a customer and see how quick they are with features, how how fast they're responding, the quality of the product, all that good stuff. So so that was the first reason. The second reason was
37:06
I've come to realize that the that the best investments I've made have been ones
37:11
where What looks like a small market, what looks niche turns out to not be niche. So we got acquired by Twitch in our last company. Twitch was a the quintessential example of this. Right? Like, yeah, but, like, how many people are gonna watch other people play video games on the internet? Like, how many people are gonna stream themselves playing a video game and how many people wanna watch that? Looked niche
37:30
and turned out to be a massive behavior.
37:34
This is also true with, like, you know,
37:36
now Shopify seems really obvious.
37:39
I remember talking to the VC who led Shopify's early rounds,
37:43
you know, maybe six, seven years ago. And Shopify at that point was still, like, legit, but it's not what it is today. It's not, like, seen as it is today as, like, one of the, like, blue chip startups.
37:53
And it was the same thing. It was like, oh, okay. You know, like, just like Etsy, like, you know, how big do these actually get? These kinda like indie maker
38:01
seller type things? Isn't Amazon or big brands just gonna, like, dominate this? Like, How many mom and pops are there gonna be on the internet that can actually do this well and how much you I remember that. I remember Tim Ferris in in Shopify, and he was talking about it. And I was like Shopify.
38:16
That's so silly. Like, you know, this thing exists. This exists. This exists. Why don't you just use this thing? And, like, know, I remember, like, I I forget what those were. Like, big commerce. Do you remember big commerce? Is that Yeah. There's big commerce. There's woo commerce. There's magento. There was all these. And so that was actually a big problem, which is If you looked at the existing ones that had been around for, like, ten years, and they were kind of, like, like, those are pretty, like,
38:39
they're cheaper They're harder to they're more flexible, but they're way harder to use.
38:43
And they were kind of like from a different era. So they kind of like peaked at a certain point. And you look at those, or they were picking back then. Yeah. You're like, how big does this get? Look, that's how big it gets. Not very big. And the same thing happened with Airbnb. I remember when Airbnb was, like, coming out. And it was, like, oh, well, it's couch surfing,
39:01
but better. Right? Like, I don't know if people remember couch surfing dot com was, like, one of the early, oh, that's a cool idea, but never made a bunch of money. Never got huge because again, how many people really wanna go live, sleep on an, you know, someone's couch or extra bedroom
39:16
in, in some city. Okay. Yeah. It's just kind of vagabond hippie traveling shit, but, like, that's not mainstream.
39:22
And so if you looked at couchsurfing to see how big Airbnb could get. You're like, well, sit very, very similar idea. Been around for longer seems to have plateaued around this size, not that big. Like you would have been wrong. And so I guess I've kind of learned that, like, the absolute biggest wins adventure
39:38
come when you find something non obvious and the non obvious the non obvious to me typically is, like, just fundamentally, like, product categories or markets people aren't going after or markets other people think are small that actually are going to turn out to be very big. There's this really great story with Sam Altman, who, at the time, was the president of
39:58
it called Y Combinator?
40:00
And Brian Chesky, and Brian Chesky is getting or maybe he he would just worked at y Combinator. And Brian Chesky in two thousand and
40:07
must have been two thousand eleven was getting ready to pitch, you know. So why see you go through this eight or twelve week incubator at the end, you pitch a bunch of venture capital list and YC helps you a bunch of ways including getting your pitch right. Brian Chessey is with Sam going over his pitch. He goes, this company, one day, is gonna make a hundred million dollars a year.
40:26
And Sam was like, Brian, like, can you just do me a favor? Anywhere in this presentation where you have, like, a number do you do me a favor and add a zero behind it at the end of it? And so Because change all the m's to b's, investors like b's.
40:41
Yeah. He goes anything that you have an m, I wanna see a b, change it all. And I I don't remember exactly how the story goes, but it was paraphrased in such words, like, Brian goes, like, But that's lying. Like, there's no way that we're gonna do that. Like, it's just impossible. There
40:57
no one has done this before. He goes, Yeah. But, you know, it seems like a big market. Here's my reasoning. Like, logically, it makes sense. There's just many people who stay at hotels. Like, of course, you can do this. I mean, someone can do it, I bet. And so just do me a favor and change all those m's to b's. And even Brian test, you didn't believe it. And there's another story, by the way, where I remember,
41:15
What was, Amazon's first VC? Was it Modona? Is that what it's called Madona? It's like, it looks like the word Madonna. They're based up in Seattle.
41:22
And, he's pitching. And I let's do a podcast with the guy he pitched. And the guy he pitched tells the story of Bezos saying, like, look, if we If we get our act together and we make this work, I think we're gonna make, like, a hundred million bucks a year in, like, the next five or ten years. Like, that was his pitch. It's like, that's how big I think we're gonna get. And the guy was like, ugh, needs to get a lot bigger than that. But whatever, you you seem really competent. So it's just proof that, like, even the people starting things sometimes also are like, I don't know how big this I don't I don't know if it's if this is gonna work out. Yeah. Like, there's that clip of Mark Zuckerberg talking out of college, and he's, like, doing a, interview, a campus interview. Like, hey, we're here with the campus report, and we have Mark Zuckerberg,
42:03
the founder of the Facebook dot com,
42:06
which is blowing up around campus. People really like your website Mark, you know, and he's like, he's basically he's wearing basketball shorts. He's got a red solo cup. He's drinking out of. Yes. And he's just sitting there and they're like, so you've expanded to, like, whatever seven colleges.
42:20
And where you're gonna go from here, you could end up going into high schools or, you know, you're gonna how big can this get? He's like,
42:27
Oh, I don't know. Like, right now, it's Facebook is cool. Like, it's cool for colleges, really, really useful. And
42:34
Sometimes if you try to make something too big, like, it it loses what makes it cool. Like, maybe it doesn't, like, why does it have to be bigger, and maybe it doesn't have to be bigger?
42:42
He says that. And then, like, you know, sure enough, fast forward ten years, he's like, we need a launch of satellite to India to give these rural villagers internet more users. The Facebook. Yeah. We need more. And so it turns into an absolute animal. By the way,
42:58
this MMA clip of Zuck
43:00
Awesome. You seen this?
43:02
Awesome. He killed it. He killed it. He killed it. So for the background on this,
43:07
But Zuck went on rogan and talked about a bunch of stuff. It was it was actually a pretty good interview, I think. Zuck actually kinda redeemed himself a bit But, in in part of the interview, Zach said, I've been training MMA, and people are like, afterwards, yeah, right. Okay, nerd. He posts this video of him training. He looks really good. Way faster than I thought he was gonna be, like, fighting. He was fighting. I was like Even if he wasn't good. The fact that he does this It's just like, I basically, this was my tipping point. I already liked Zuck,
43:37
but now I'm team Zuck. Was there's not a lot of us here. Right? We we can't even play if we gave a pick a basketball. There's four of us on team's side. We're just still looking for a fifth.
43:47
And
43:48
And somebody tweeted this out, they were they they go, Jack Dorothy.
43:52
You know, he goes, Jack Dorothy.
43:56
Hasn't worked in ten years,
43:58
constantly, like, constantly meditating,
44:01
you know, dating different models, no family,
44:04
tries to run multiple companies at once fails.
44:07
Twitter never makes anybody, blah, blah, blah. Zuck,
44:11
you know, begrudgingly runs a trillion dollar empire
44:14
you know, faithfully monogamous,
44:16
great dad,
44:18
trains MMA, like, all these, like, it was, like, Jack Dorothy doesn't work out. It's, like, it's, like, trains MMA, and it just, like, highlights, like, you know, basically, like, why does everybody hate this guy again? Like, what has this guy done? Like, you know, And and and and some people are like, he he ruined democracy. He's like, no, dude. He built basically the modern telephone.
44:40
You're pissed that some people make phone calls that you don't like. That's that's basically what happens on Facebook is that he built the app. Everybody uses to communicate everything, stupid or amazing.
44:51
And sure enough, some percentage of that is not content you like and is not controllable.
44:56
And the guy's literally built, like, it's it was at a trillion dollars at a point in time. He's built a trillion dollar company,
45:03
and he just keeps running it. He keeps trying to make it better, and he keeps trying to push the envelope, and he keeps trying to make, like, better and better products and services.
45:09
And do you think he really cares
45:11
about, like, do you think he sits there being like, I wanna influence the election? But, no, that's, like, Yeah. That's the that's a pain in the ass he's trying to deal with. It's not like his agenda. People make him out to be, like, this evil guy. And it's like, dude. People people don't like him because he's awkward.
45:26
Like, alright. You're you're a bully if you don't like him because he's a nerd. You know, like, think about who you are if you don't like Mark Zuckerberg. You're a fucking bully. You just think he's awkward. And that's how you judge him. Like, screw you, man. The guy's awkward. We should do we should do, like, an entire episode about this because there was one beautiful line that he said. So Regan was like,
45:46
look, like you had these Russians doing this. And influencing the election, and then the Hunter Biden story came out. And you guys, like, took it down, and you told them it wasn't allowed. And then and, like, Reagan was, like,
45:59
criticizing him or at least voicing all the criticisms that Facebook had and Marco's,
46:03
yeah, look like
46:05
how would you handle that situation?
46:07
And and and love to see you too. I'm so excited, you know. And and and Roki goes,
46:13
I don't know. And he and Zack's like, yeah. We didn't die there. And so our reasoning was, like, we, like, took down the hundred. Like, I don't even remember how we explain. He's like, well, our reasoning was this, this, and this. Well, he was like, did the FBI came to us, told us there's about to be a story
46:29
that could be massive misinformation and go viral.
46:32
We just basically, they just got their wrist slapped because
46:35
they previously let other information spread too fast that they said. You should have known that was fake news. You should have stopped it. So now the FBI comes to you and says there's about to be a a dump of fake news that's gonna go viral.
46:47
So what do they do? They're like, okay. We shouldn't just, like, I guess we shouldn't block the news, but maybe we should, like, suppress it in the news feed so that it doesn't go super viral because of, you know, isn't that what we just got in trouble for? You know, he he didn't say all this, but, like, It's obvious.
47:00
This is obviously what what would you do? The FBI comes to you to place this out to be a misinformation leak, and then it it comes out and sure enough it starts to unviral, you have to do we just let this take over the platform and, like, oops, we did it again?
47:13
Or, like, should we play it safe and, like, not let the spread like wildfire until we could fact check this and see if this is real or not. And, like, by the time it does, one side, the left or right is gonna be mad at you. And it's like, if you just think about this shit, it's like,
47:26
The person who in twenty sixteen was, like, the election was rigged. The Russians manipulated the election.
47:34
Then he fast forward to twenty twenty Biden wins. And then the the right is now, like, the, like, shit was rigged. Biden was counting votes that didn't count. You know, like, It's like they're both Yes. They just switched. You're the same you're the same dude on either side of the aisle.
47:48
Like, don't you realize that you're it's like the spider man meme, they're pointing at each other. And it's the same thing over and over and over again. It's like,
47:57
you know, she's got, you know, the bad thing on her server. It's like, He's got the documents in Mar a Lago, and it's like they just keep doing this on, you know, left left and right. So how is a communication platform supposed to win? Because literally no matter what you do, one side is gonna think you're being completely unfair or the other. There's no Such did such a good job though. That is such a good answer, and he, like, humanized himself so much there. And he goes, we we our reasoning was, and he said exactly what you said about the FBI, do the This is what we thought seemed right at the time. What how would you have handled that, Joe? And and Joe was like, well, that's a good question. I guess I would call someone who I think knows the answer and just talk and listen to him. He goes, yeah. That's what we did. You know, we called these people. We talked to him, and this is the best that we did. And could it have been wrong? Maybe. But, like, you know, we don't really know the right answer. And it kinda I realized, like, oh, wow. This guy is zuck. He's thirty eight years old or thirty six years old. Like, he's in his thir his mid thirties.
48:53
Been doing this since he was twenty one. Like, he's just making it up and trying to make some good decisions along the way. Is he maybe a little evil?
49:01
Maybe, but we all got a little bit of a in that. We all have a little bit of that. And, like, he's mostly doing a good job. And it just he did a really good that that question of, well, how would you have handled it? That was such a beautiful way because it was like, oh, you're
49:14
you're fallible. You're just like me, you know, like, we're not that different. Is he a ruthless competitor in the sport of business? Sure.
49:20
I wouldn't expect somebody who's number one in their game to not be a ruthless competitor at their game. Like, I wouldn't expect them to be a softy
49:28
who who doesn't care or, you know, what I mean? Like, it's it's insane to me that people hold this, like, this crazy standard. Other reasons I'm teams suck. So
49:37
You know about his, like, once a year missions that he does?
49:40
Yeah. Like, one year, it was, like, travel the country in an RV.
49:45
Yeah. So so he did he that was, like, when it was, like, election time, he's, like, I need to, I don't know, I need to meet middle America. I'm going to, like, you know,
49:52
I will visit places with Walmart. It's like, you know, that's like his mission for the year that year. Dude, by the way, I respect when people do that so much. I was watching this music video with poser, you know, Mike Poseer, and you probably love him because he went to do. He went to do. Yeah. You know how he walked across the country?
50:06
Yeah. It was great. I followed it. Yeah. It was Yeah. It awesome. He got bit by a rattlesnake.
50:11
Yeah. And he, like, he got bit by a rattlesnake, and he had to go home for two weeks and learn to walk again, and then he shipped right back out to where he was. And he went to You know, he's like this guy who you imagine as being this, like, California cool kid guy or a New York cool kid guy, and he ends up walking the country. He's like, I walked around places with Confederate flags. I went to, like, rural Kansas. I went everywhere, and I saw America. And I realized that, like, I don't know shit about America. These people are a lot different than I thought it was really nice to get to know, like, other types of people. I love when people do that. And so I'm teams up a little bit because they did that.
50:42
So he did that. But the first ones he did, I feel like were things that he was actually just self interested in.
50:47
So he,
50:48
I remember one of his first ones was that he was going to only He if he was gonna eat meat, it had to be meat that he had personally
50:55
hunted.
50:56
So he's like, I've never hunt. I think he had, like, never hunted before. And he's like, don't really know where my food comes from or like what goes into this showing up on my plate.
51:03
And I wanna, like, actually, like, with my hands, I wanna experience this entire process. So we had to hunt it. He had to, like, prep it or kill, like, you know, clean it or whatever and then cook it and then eat it. And so that's what he did for one year. One year, he was just, like, I wanna learn Mandarin. I think Facebook really wanted to go into China. So he's like, he showed up in China to give a talk. He did the whole thing in Mandarin and surprised the shit out of the whole crowd. They were like,
51:26
It was, like, you know, the scene in eight mile where he's going off on in the rap battle. It was, like, the whole crowd was, like, oh, what's going on? Like, he's just speaking fluent Mandarin with, like, the proper tone and, like, Dude, what a machine to in his, like, spare time, just pick up these hobbies and then do them. And now he's doing, like, MMA,
51:43
embology who's a, you know, a friend of ours. He he he tweeted this out. He goes,
51:48
it has begun. I forgot who he said. He goes first,
51:53
rate line. It has begun. We could say that for so many things. It's a those are beautiful first words. He called it. He called it. He goes first,
52:02
Because first, Bezos now, Zuck. I'm seeing it across the board.
52:07
Tech people starting to seriously lift and train. Testosterone replacement therapy, quantified self, optimal diet, diet. Eventually, this will be productized for all. But transhumanism
52:17
starts with personal chatification.
52:20
It's a
52:21
personal chatification, turning yourself into an absolute chat.
52:24
And I know you I don't know if you saw this tweet or not, but every word of this, you know, you were just doing the the the you're at the Black Church saying, you know, you're the gospel, the the choir of Donna Academy is singing, and you're like, hey, mentor this. Right? Like, because you've been doing this. Right? You've been doing your own chat about
52:42
five years. Now. I've been becoming chat, and you wanna know something? It is awesome.
52:47
It is so awesome. I I've influenced you a little bit to you slowly become into it. It's the way to live, man. Yeah. I'm not, like, a Chad. I'm, like, a,
52:56
like, on a Charles right now. Like, I need to become a Chad. I'm just I'm just slowly working. I'm, like, a Brett trying to get trying to get to Chad right now.
53:03
Dude, just like lifting. This sounds so I don't care how it sounds. It is what it is. Lifting heavy weight and then just, like, eating meat and vegetables, I just feel happy. I feel good about my life, and I look at old pictures of us when we are recording the podcast my office, and my face was so much more round, and I'm disgusted.
53:22
Like, you are such a fucking filthy animal. You are filthy. You are a horrible human being, and I look at myself. It has made me so much happier. And, like, I'm I'm I'm pumped that the nerves are finding out about it. Yeah. I think Balaji lifts. I think he power lifts as well. So, so, yeah, there's Just like there's so much research that shows
53:43
Like, being stronger, it just make,
53:46
they say, you know, a strong body is strong mind. Like, when getting stronger, like, there's so many benefits to living a longer life
53:53
what's his name? What's the what's the guy we like? The honk scientist?
53:58
Uberman. Uberman. Yeah. Huberman. Don't act like you don't know.
54:02
For the record, we never have referred to him like that in private, which is why I was confused.
54:07
You acted like we always call him the honk scientist and text message.
54:12
Dude, I have a friend that, like, went and got him a coal punch with him. And he goes, he's ripped. Like, he's jacked. And I'm like, yeah, of course. These guys cut it off. Are, like, made for one. Like, how close do you have to where they?
54:24
Does it look like an occupancy of one?
54:27
That's a new protocol. You gotta sit on top one another. An extensive. That's what he's telling people. He's like, hey.
54:34
You know, if you, sit right here on my lap, you're gonna live, like, an extra hour.
54:41
But my dude, my friend did a thing with somebody because he's just jacked.
54:45
And,
54:47
I I don't even remember how we start talking about this, but he he he did a a podcast everyday. He talked about, like, living longer. And he's like, yeah, lift weights and go for runs, and you'll, and you'll live longer. So I'm happy Did you probably do this stuff? My trainer has been doing this stuff called myofascial
55:01
cart myofascial
55:02
release or something like that. Do you do this? Like a
55:05
basically foam rolling, but on steroids.
55:07
Yeah. I go to a doctor two days a week and get it done on my calves.
55:10
Yeah. I knew I knew you would do this as a as a as a full chat. You you, of course,
55:16
are, like, you know,
55:17
all the way in on this. It's basically he has these, like, like, these trigger point balls and, like, these, like, different, like, torture devices. I'll call them. And he's like, alright. So I've done foam rolling before. It's it's okay. It's got a boring, a little bit painful.
55:33
Not the most fun thing of the world. And, you know, it was always recommended to me like, hey, just, you know, you should foam roll tomorrow morning or tonight, you know, that'll help you with your soreness. And I was like, yeah, you know, Sure. Right after I eat my broccoli and asparagus and, like, you know, you know, say my prayers and get to bed by nine PM. Like, of course, yeah, I'll also foam roll. Why not?
55:51
Added to the other list of shit. I'm not gonna do that I should do. And so
55:56
with this, we do we now he what he got me to do is, like, the first twenty five minutes of every workout, we're doing this. So he'll be like, alright. Find this spot, like, in your hip flexor
56:07
and take this, like, rock hard ball, and you're just gonna, like, put all your body weight on that thing. And wherever it feels most painful,
56:13
that's the spot. I'm like, oh my god. He's like, yeah, he's like, he'll hear hear me, like, basically wincing and groaning and pain. And he's like, alright. Cool. Just if you found it, now stay there for three and a half minutes. And I'm like, three and a half minutes. Like, yeah. And so this has turned out to be I bring this up because a, I find it interesting. I I think there's a lot of fitness movements that have a business, like, angle to them. And I feel like you've been ahead of the curve on a lot of this. Like,
56:37
you were on ATG or the kind of like knees over toes stuff before most people.
56:41
And in general, like, what what do you call it? Movement therapy or something? Movement? Yeah. Mobility. Mobility training.
56:48
This myofascial cardio release, like, I think this is also, like, an area where the the puck is going and more people are gonna be interested. Well, it's like, And you fear amazing as soon as it's done. Right? Like, you feel absolutely amazing,
57:00
when it's done. But the the part of it that I find interesting is basically
57:05
I for me, working out is not like I wanna get as jacked and shredded as possible. It's basically, like, I want a part of my day where I'm not at my computer sitting down. I'm not on my phone. I'm not even thinking about work. And I know that could be other things that could be meditation or whatever, but, like, A way a way more achievable form of meditation for me is exercise.
57:26
Exercise where I basically, I'm only focused on the thing that's right in front of me, like being absolutely present because there's like a giant weight that's about to fall on my face or hurt I'll hurt my shoulder or I'll I'll injure myself or I'm like in extreme pain doing this, like, trigger point, massage, or whatever. And I'm not I can't go anywhere else. I can't think about the past. I can't fantasize about the future.
57:47
I can't worry about what notification just buzz on my phone, and I've just, like, out of it for at least one hour a day. And for me, that became the real, like, benefit of this,
57:57
more than, like, oh, you know, I'm getting more fit or I have more energy or whatever. It's like, it forces me to do that, like,
58:04
the, like, the real version of meditation. So then that's what I like about it the most. Dude, I told you what Scott Galloway said. Right?
58:10
He was like I wanted to say. The whole point,
58:13
he said this in an interview, and I thought it was amazing as as, like, I've been trying to say that, but you just said it so much better. He said in the interview that Ryan Holiday, he goes, basically,
58:22
I think the whole like, if you are not fit enough that you can
58:27
kill and eat most people in the room or outrun them, then you have a problem and you should, like, work. You should he's, like, I pretty much just exercise just so I can kill and eat most people in a room or just be able to outrun them. And he said that. I was like, oh, yeah. That's actually that's the way to go. That's the way to live. No. That is so stupid. That's the part where I'm like, okay. I don't even wanna be a part of this movement anymore. Like, Why is that
58:50
how is that even relevant? That's like saying, you know, I wanna be fast in case an asteroid's gonna hit the earth and I gotta get out of the way. It's like, what talking about what is this scenario where you need to eat and kill or run away from everybody in the room? Has it ever No. That's not Your entire lifetime happened. That's that's at all, not. Like, it's like it's it's more like, why does a car need to go a hundred and twenty miles an hour when the speed limit's sixty? Like, it just because it's just it doesn't. No. But awesome that it does. And because it can, that makes it just a little bit cooler. Are you ever gonna drive a hundred and sixty miles an hour? No. Of course not. But, like, I still want that Ferrari just because I wanna know I can do it. And, like, the act of training to get to be able to do it is awesome. So do I intend to eat you?
59:32
TVB.
59:33
Probably not.
59:34
But, like, it's cool that I could, like, if I wanted to, I could do x, y, and z to you. And just training for that, I think, is awesome.
59:42
I would taste horrible. Like, if you're gonna eat somebody, I'm not your guy, you know. Dude, I heard the best place to eat someone is their is, like, their thumb right here. I heard that's, like, you got you got That does. It does actually look like a chicken drumstick, actually. Now that you think about it. Right? Like, that little that little section
59:58
Yeah. I I I heard that's the best part. I was about a half would be the way to go because that looks like the giant, like, turkey leg at Disney Lane. Thought I thought the calf would be where I'm doing some pilot. Muscular parts. Muscular parts aren't good. You know, you want fat. The fat of the part is is the better. Your calves are pretty lean compared to the rest of your body. So it's your butt basically then. You're gonna eat Your butt and your belly. Yeah. You read pork belly, man. That's just good. It is.
01:00:23
Sam and belly. Fantastic. And pretty much any belly.
01:00:27
Yeah. You're with the fat. I'm a belly guy. Alright.
01:00:30
I think we've gotten off the rails. And we will
01:00:33
we started with Kanye and we ended
01:00:35
with eating each. What what part of each other would we wanna eat?
01:00:42
We had fun. Alright.
00:00 01:01:01