00:00

He paid twenty five k for the team. It's now worth something between two and three billion.

He paid twenty five k for the team. It's now worth something between two and three billion.

00:13

So today's episode is gonna make me incredibly uncomfortable.

So today's episode is gonna make me incredibly uncomfortable.

00:17

Because I know nothing about sports. I was just informed yesterday when Sean texted me. He said, last night,

Because I know nothing about sports. I was just informed yesterday when Sean texted me. He said, last night,

00:24

last night, he goes, let's do a special on the Super Bowl,

last night, he goes, let's do a special on the Super Bowl,

00:27

and it's this Sunday. And so that's when I found out that the Super Bowl was this Sunday, know nothing about voice. And how did you find out? Did I text you this? Yeah. You what do you mean? You texted me and you said, let's do it. I sent you a voice note. Your favorite concern team. I hate voice notes. I'm not a fan of voice notes, but you sent me that, and that's when I learned it was the Super Bowl.

and it's this Sunday. And so that's when I found out that the Super Bowl was this Sunday, know nothing about voice. And how did you find out? Did I text you this? Yeah. You what do you mean? You texted me and you said, let's do it. I sent you a voice note. Your favorite concern team. I hate voice notes. I'm not a fan of voice notes, but you sent me that, and that's when I learned it was the Super Bowl.

00:49

I know nothing about Look. I know what you're thinking. You're like, look, you're this macho man. You look like you're a descendant of Dennis to menace. You're the you're says macho man since literally the macho man was a character in the eighties. I know what you're thinking. You're this all American honk. You love sports.

I know nothing about Look. I know what you're thinking. You're like, look, you're this macho man. You look like you're a descendant of Dennis to menace. You're the you're says macho man since literally the macho man was a character in the eighties. I know what you're thinking. You're this all American honk. You love sports.

01:07

And

And

01:08

you're partially right. I am an all American hunk, but I know nothing about sports. I don't pay attention to it all. Here's the problem. In high school, Sam looked like a nerd and hung out with a nerd and developed nerd hobbies.

you're partially right. I am an all American hunk, but I know nothing about sports. I don't pay attention to it all. Here's the problem. In high school, Sam looked like a nerd and hung out with a nerd and developed nerd hobbies.

01:20

But then, Sam now looks like a jock.

But then, Sam now looks like a jock.

01:23

But he still

But he still

01:25

has the nerd hobbies. So you're the high school quarterback.

has the nerd hobbies. So you're the high school quarterback.

01:28

You're the Varsity QB.

You're the Varsity QB.

01:30

But you still, like, you know, go under the bleachers and, you know, like smoke weed or whatever. I don't know what what what what your, like, crew was doing.

But you still, like, you know, go under the bleachers and, you know, like smoke weed or whatever. I don't know what what what what your, like, crew was doing.

01:38

But but, yeah, you you you fake you fake like sports. I looked like Napoleon Downemite in high school. There's no way that I was, like, I knew anything about sports.

But but, yeah, you you you fake you fake like sports. I looked like Napoleon Downemite in high school. There's no way that I was, like, I knew anything about sports.

01:47

I don't know anything about about sports. So I'm gonna be -- What what place were you in?

I don't know anything about about sports. So I'm gonna be -- What what place were you in?

01:53

There was a hitch a history club that I that I took part in.

There was a hitch a history club that I that I took part in.

01:58

You and then Wilson.

You and then Wilson.

01:59

Yeah. I participated in the sport track and field where I ended up getting a scholarship for for college and,

Yeah. I participated in the sport track and field where I ended up getting a scholarship for for college and,

02:06

cross country. I was a cross country track and field guy. I'm sorry. I'm sorry. I play the best sports. A sport requires, like, a ball. And you played,

cross country. I was a cross country track and field guy. I'm sorry. I'm sorry. I play the best sports. A sport requires, like, a ball. And you played,

02:15

you know, you played things that just require moving a little faster than normal.

you know, you played things that just require moving a little faster than normal.

02:19

It's a pro. It's a slight increase in pace. I have said that I think exercise, you should work out so you can either kill and eat everyone in the room, or be able to outrun them. Therefore, I only watch UFC boxing and running. I'm just trying to I'm just trying to kill and eat or run away. That's all I'm trying to do. I'm not trying to, like, play with a freaking ball.

It's a pro. It's a slight increase in pace. I have said that I think exercise, you should work out so you can either kill and eat everyone in the room, or be able to outrun them. Therefore, I only watch UFC boxing and running. I'm just trying to I'm just trying to kill and eat or run away. That's all I'm trying to do. I'm not trying to, like, play with a freaking ball.

02:40

Yeah. You got fighter fighter flight, as your hobbies. But anyways, either way, we're doing the Super Bowl episode, and we're gonna do it a little different. So

Yeah. You got fighter fighter flight, as your hobbies. But anyways, either way, we're doing the Super Bowl episode, and we're gonna do it a little different. So

02:49

If you listen to this episode, here's my prediction.

If you listen to this episode, here's my prediction.

02:51

You listen to this episode?

You listen to this episode?

02:53

I guarantee you.

I guarantee you.

02:55

I promise you

I promise you

02:56

at least

at least

02:58

three

three

02:59

kinda like smart aleck, know it all comments when you're watching the Super Bowl with your family and friends on Sunday, because we're just gonna give you a couple little tidbits

kinda like smart aleck, know it all comments when you're watching the Super Bowl with your family and friends on Sunday, because we're just gonna give you a couple little tidbits

03:08

that you're gonna be able to say. What did you know? Or, you know, actually

that you're gonna be able to say. What did you know? Or, you know, actually

03:13

and, everybody will hate you, but they'll have to admit. That you knew some good shit. So that's what you're gonna get out of this episode. It's all the stuff around the Super Bowl.

and, everybody will hate you, but they'll have to admit. That you knew some good shit. So that's what you're gonna get out of this episode. It's all the stuff around the Super Bowl.

03:22

And that's where we're gonna start. So Sam, I know this was tough for you to do research. What what were you able to pull out? Did you have to first look up the rules of the game or what?

And that's where we're gonna start. So Sam, I know this was tough for you to do research. What what were you able to pull out? Did you have to first look up the rules of the game or what?

03:31

I I kinda know the rules. Four downs,

I I kinda know the rules. Four downs,

03:34

six points and three points.

six points and three points.

03:36

Like, when when you called me, you said Super Bowl, and I was like, that's not spelled the Super Bowl.

Like, when when you called me, you said Super Bowl, and I was like, that's not spelled the Super Bowl.

03:41

No. You said the Super Bowl was this Sunday I asked it to Lakers for in it.

No. You said the Super Bowl was this Sunday I asked it to Lakers for in it.

03:45

But

But

03:47

no. I I researched

no. I I researched

03:49

the more interesting things, which is the rich people who own the team. That's the far dude, the best part about sports is watching basketball and trying to guess who the rich people are in the front row and googling them and reading their Wikipedia. That's part. That's basically what I did.

the more interesting things, which is the rich people who own the team. That's the far dude, the best part about sports is watching basketball and trying to guess who the rich people are in the front row and googling them and reading their Wikipedia. That's part. That's basically what I did.

04:02

Yeah. One of these people does not belong. It's like, oh, here's a celebrity in the front row. Here's JayZ.

Yeah. One of these people does not belong. It's like, oh, here's a celebrity in the front row. Here's JayZ.

04:08

Oh, this is ninety year old guy with thirty year old wife. Oh, let me take a wild guess at who this individual is and how they belong here. That's significantly more interesting. Let's start with the owners because I think that is the, the interesting place to place to start. So

Oh, this is ninety year old guy with thirty year old wife. Oh, let me take a wild guess at who this individual is and how they belong here. That's significantly more interesting. Let's start with the owners because I think that is the, the interesting place to place to start. So

04:24

the the two so I went through I did this thing. I was kind of, like, a little over the top, but I went through it. I created a spreadsheet.

the the two so I went through I did this thing. I was kind of, like, a little over the top, but I went through it. I created a spreadsheet.

04:31

It's not done yet, but I'm gonna have it done by the end of today because I just got, like, really into it last night.

It's not done yet, but I'm gonna have it done by the end of today because I just got, like, really into it last night.

04:36

Of every owner of in the NFL. And I basically have all these columns. Like, did they inherit it or they self made? How much did they buy the team for? What's it worth now? What does that mean in terms of its annual appreciation for how long they've held it? And there's a cup that, you know, that was a pretty interesting process. The two teams that are in this, right? They Both of them were kind of like inherited wealth, not self made, but the chief's owner's story is really interesting. Did did did you check that one out? Oh, I could tell you all about it. I've known about them.

Of every owner of in the NFL. And I basically have all these columns. Like, did they inherit it or they self made? How much did they buy the team for? What's it worth now? What does that mean in terms of its annual appreciation for how long they've held it? And there's a cup that, you know, that was a pretty interesting process. The two teams that are in this, right? They Both of them were kind of like inherited wealth, not self made, but the chief's owner's story is really interesting. Did did did you check that one out? Oh, I could tell you all about it. I've known about them.

05:03

So, basically, the, the Philly guy, not interesting.

So, basically, the, the Philly guy, not interesting.

05:06

Yeah. I mean, basically, the guy's grandpa started a movie theater it expanded. They bought other things, and it's just, like, a nice story, but not, like, particularly that interesting. And now they And he was, like, The the the guy who owns it now, he was like a professor professor of social, social policy somewhere, and then was like,

Yeah. I mean, basically, the guy's grandpa started a movie theater it expanded. They bought other things, and it's just, like, a nice story, but not, like, particularly that interesting. And now they And he was, like, The the the guy who owns it now, he was like a professor professor of social, social policy somewhere, and then was like,

05:26

I'd like to be rich. I'm gonna join the family business and join the family business. And, like,

I'd like to be rich. I'm gonna join the family business and join the family business. And, like,

05:30

you know, I guess the most interesting thing was took out a loan against the company's assets to buy the eagles for a hundred eighty five million dollars, and it turned out to be a great Great buy, great, great, you know, bet that he took. So, you know, props to him for that. But

you know, I guess the most interesting thing was took out a loan against the company's assets to buy the eagles for a hundred eighty five million dollars, and it turned out to be a great Great buy, great, great, you know, bet that he took. So, you know, props to him for that. But

05:43

this chief story is kind of like,

this chief story is kind of like,

05:46

like, something from the wild west or, like, some some books. This is pretty That's exactly what it's from. And this guy's really fascinating. So the basically, the grandson owns it, but it all starts with the Grandpa. So in the early nineteen hundreds Who gets the billy of the week? Is it it's the grandpa. Right?

like, something from the wild west or, like, some some books. This is pretty That's exactly what it's from. And this guy's really fascinating. So the basically, the grandson owns it, but it all starts with the Grandpa. So in the early nineteen hundreds Who gets the billy of the week? Is it it's the grandpa. Right?

06:04

A million dollars isn't cool. You know what's cool?

A million dollars isn't cool. You know what's cool?

06:07

A billion dollars.

A billion dollars.

06:08

The grandpa. Yeah. The guy who runs it now, he's fine. He just seems like a square. He's just like a straight edge. Straight edge, like, nice CEO type, but the the the the the the the

The grandpa. Yeah. The guy who runs it now, he's fine. He just seems like a square. He's just like a straight edge. Straight edge, like, nice CEO type, but the the the the the the the

06:19

founder, the grandpa. He's got the the perfect name. So have you heard a is it called a wild catter? Is that a bed or wild catter?

founder, the grandpa. He's got the the perfect name. So have you heard a is it called a wild catter? Is that a bed or wild catter?

06:27

Yeah. Wild catter.

Yeah. Wild catter.

06:29

That's that's a it's a great name for what they used to do. So, basically, in the early nineteen hundreds, a his name's h l Hunt. That was his name. And if you Google him, he looks like a crazy person. So he almost looks like a the serial killer version of the Kentucky fried chicken guy. Like, he wears, like, a bow tie. He's got, like,

That's that's a it's a great name for what they used to do. So, basically, in the early nineteen hundreds, a his name's h l Hunt. That was his name. And if you Google him, he looks like a crazy person. So he almost looks like a the serial killer version of the Kentucky fried chicken guy. Like, he wears, like, a bow tie. He's got, like,

06:52

Colonel Sanders was on season four of you. Yeah. If Colonel Sanders liked to drink,

Colonel Sanders was on season four of you. Yeah. If Colonel Sanders liked to drink,

06:58

Jack Daniels. That's what this guy looks like. He's got, like, piercing blue eyes, and he got, like, a, like, a shit eating grin, and he's a wild guy. But, basically, he started, he was born in the early nineteen hundreds, and he was, like,

Jack Daniels. That's what this guy looks like. He's got, like, piercing blue eyes, and he got, like, a, like, a shit eating grin, and he's a wild guy. But, basically, he started, he was born in the early nineteen hundreds, and he was, like,

07:11

a high school dropout. I don't even think he graduated elementary school, but he was this kind of math genius type, and he was math prodigy and he was a gambler. And basically, he ran ran away from home at the age of fifteen,

a high school dropout. I don't even think he graduated elementary school, but he was this kind of math genius type, and he was math prodigy and he was a gambler. And basically, he ran ran away from home at the age of fifteen,

07:23

drifted across the country doing odds and end, like odd jobs. Eventually, he had, like, fifty or a hundred dollars He gambles it, plain poker, turns that into a hundred thousand dollars, which is something like three million dollars, takes that money, and he starts buying oil leases. So,

drifted across the country doing odds and end, like odd jobs. Eventually, he had, like, fifty or a hundred dollars He gambles it, plain poker, turns that into a hundred thousand dollars, which is something like three million dollars, takes that money, and he starts buying oil leases. So,

07:38

it's kind of almost challenging to understand today. But in the early nineteen hundreds, right, when my cars were getting popular,

it's kind of almost challenging to understand today. But in the early nineteen hundreds, right, when my cars were getting popular,

07:44

America

America

07:45

was basically, like, the Middle East. Where we were finding all this cool, all this oil here. And so people were like buying plots of land in Ohio, PA, Texas,

was basically, like, the Middle East. Where we were finding all this cool, all this oil here. And so people were like buying plots of land in Ohio, PA, Texas,

07:54

order to find oil. Well, that's what this guy was doing. He was trading oil leases, and he was mildly successful. But at the age of thirty six, he was like, man, this oil business sucks because I make a little money I risk it all. Sometimes I lose. Sometimes I win. It's like I'm still gambling. I want it out. And so he sells all of his stuff, and he goes fine. I'll do one last thing. And with the with the money he has from selling stuff. He buys his plot of land in Texas, and it turns out to be a lotto ticket where it's the largest oil reserve ever discovered. It's in Texas.

order to find oil. Well, that's what this guy was doing. He was trading oil leases, and he was mildly successful. But at the age of thirty six, he was like, man, this oil business sucks because I make a little money I risk it all. Sometimes I lose. Sometimes I win. It's like I'm still gambling. I want it out. And so he sells all of his stuff, and he goes fine. I'll do one last thing. And with the with the money he has from selling stuff. He buys his plot of land in Texas, and it turns out to be a lotto ticket where it's the largest oil reserve ever discovered. It's in Texas.

08:21

And twenty years later, he becomes the richest man in the world. But

And twenty years later, he becomes the richest man in the world. But

08:25

throughout all of this, this guy's a crazy person. He ends up having fifteen kids with three different women Some of them were total degenerates, the kids. Some of them, like, like,

throughout all of this, this guy's a crazy person. He ends up having fifteen kids with three different women Some of them were total degenerates, the kids. Some of them, like, like,

08:35

three or four of them died from, like, drugs, a plane crash,

three or four of them died from, like, drugs, a plane crash,

08:39

their crash motorcycles crash cards. They're just like these crazy kids, but a few of them are awesome. So one of his daughters started the Rosewood Hotels. Have you heard of that? Yeah. Yeah. That's famous. Yeah. It's like a big thing. Another one, Lamar, which I think is the dad of the current CEO, the chiefs,

their crash motorcycles crash cards. They're just like these crazy kids, but a few of them are awesome. So one of his daughters started the Rosewood Hotels. Have you heard of that? Yeah. Yeah. That's famous. Yeah. It's like a big thing. Another one, Lamar, which I think is the dad of the current CEO, the chiefs,

08:54

He's, like, credited as,

He's, like, credited as,

08:56

naming the Super Bowl. So, like, he was, like, pretty important in sports, but this guy's crazy.

naming the Super Bowl. So, like, he was, like, pretty important in sports, but this guy's crazy.

09:01

A few examples,

A few examples,

09:03

He was like he ends up being the richest man in the in in America,

He was like he ends up being the richest man in the in in America,

09:07

but he,

but he,

09:09

he was like the bad news here is he was like a crazy racist. And he believed in, like

he was like the bad news here is he was like a crazy racist. And he believed in, like

09:14

yeah. He's, like, really racist. There is a new footnote here. Yeah. There's a a big footnote here. So, basically, he would like There is, do do you know how, like, do you know how, like, amongst the black community in, like, the fifties and sixties? Like, getting into Islam was, like, popular, and they would wear, like,

yeah. He's, like, really racist. There is a new footnote here. Yeah. There's a a big footnote here. So, basically, he would like There is, do do you know how, like, do you know how, like, amongst the black community in, like, the fifties and sixties? Like, getting into Islam was, like, popular, and they would wear, like,

09:29

Yeah. Yeah. Yeah. And that was all because of, I what's the guy's name? Elijah Muhammad. He, like, started this, like, thing in America. I don't know everything what it stood for. But part of the thing was we need to take black Americans back to Africa to our homeland. First of all, shout out to history club in high school. Look at this. Look at you. Was reeling and dealing with history right now. Keep going. Well, I know all about this. I I know a little bit about this because our lives in Mohammed was, homies with Malcolm X, and I've I've I've read a lot about Malcolm X. Anyway,

Yeah. Yeah. Yeah. And that was all because of, I what's the guy's name? Elijah Muhammad. He, like, started this, like, thing in America. I don't know everything what it stood for. But part of the thing was we need to take black Americans back to Africa to our homeland. First of all, shout out to history club in high school. Look at this. Look at you. Was reeling and dealing with history right now. Keep going. Well, I know all about this. I I know a little bit about this because our lives in Mohammed was, homies with Malcolm X, and I've I've I've read a lot about Malcolm X. Anyway,

09:56

part of like Elijah Mohammed's deal, his shtick was like, we wanna separate the races. And this H. L. Hunt, this Southern White guy was like, Hey.

part of like Elijah Mohammed's deal, his shtick was like, we wanna separate the races. And this H. L. Hunt, this Southern White guy was like, Hey.

10:05

So do I? That's awesome. I also wanna do that. And so, you know, Elijah Mohammed was like, you know, we wanna go back to Africa and have our own thing. H. L. Hunt was like, great. I would like that. So he funds that. So, you know, he's definitely a little racist, a lot of racist. He also is accused of being one of the conspirators

So do I? That's awesome. I also wanna do that. And so, you know, Elijah Mohammed was like, you know, we wanna go back to Africa and have our own thing. H. L. Hunt was like, great. I would like that. So he funds that. So, you know, he's definitely a little racist, a lot of racist. He also is accused of being one of the conspirators

10:23

behind the killing of JFK.

behind the killing of JFK.

10:25

This lady, like, at, like, a deathbed confession tells a story. She's like, I was in the room with London b Johnson and H. L. Hunt, where they said this bastard, JFK, after tomorrow, he's no longer gonna be on our back He's not gonna embarrass anymore. We're gonna take care of this. Of course, it was it's kinda nonsense, but this guy had his hands in everything. And he was this if you Google him,

This lady, like, at, like, a deathbed confession tells a story. She's like, I was in the room with London b Johnson and H. L. Hunt, where they said this bastard, JFK, after tomorrow, he's no longer gonna be on our back He's not gonna embarrass anymore. We're gonna take care of this. Of course, it was it's kinda nonsense, but this guy had his hands in everything. And he was this if you Google him,

10:46

He looks crazy. Not crazy in a bad way, but like a wild man. He looks like a degenerate a little bit. And I don't know about you, Sean. Do you know any of these, like, Southern

He looks crazy. Not crazy in a bad way, but like a wild man. He looks like a degenerate a little bit. And I don't know about you, Sean. Do you know any of these, like, Southern

10:55

Texas

Texas

10:57

like entrepreneur types, they they No. Not personally. So I know a few of them. I know this group of

like entrepreneur types, they they No. Not personally. So I know a few of them. I know this group of

11:04

know this group of guys, and they call themselves Capitolmen.

know this group of guys, and they call themselves Capitolmen.

11:07

And they're just, like, they make a little That sounds

And they're just, like, they make a little That sounds

11:12

powerful.

powerful.

11:12

It's awesome. Right? Then it's like That sounds.

It's awesome. Right? Then it's like That sounds.

11:15

A little awesome.

A little awesome.

11:16

Yeah. I'm gonna steal I'm I'm a cap Damn, we just found color. So

Yeah. I'm gonna steal I'm I'm a cap Damn, we just found color. So

11:21

just to create just a couple a couple of capital men. Yeah. What do you do? Oh, I'm a capital guy. Basically, like, there's this whole, like, industry history of these guys that have, like, the southern swoop and, like, that haircut, and they got a little, like, wild in their eyes, but they, like, are into, like, hedge funds and into, like, you know, because a lot of them, it's rooted in, like, buying and selling oil. And being these, like, rough and tumble oil guys, and then once you get big enough, then it kinda, like, comes into, like, buying futures and options to oil. And then it's, like, oh, let's do all this other stuff with and start a hedge fund. So there's this, like, it's like rooted in that. But the

just to create just a couple a couple of capital men. Yeah. What do you do? Oh, I'm a capital guy. Basically, like, there's this whole, like, industry history of these guys that have, like, the southern swoop and, like, that haircut, and they got a little, like, wild in their eyes, but they, like, are into, like, hedge funds and into, like, you know, because a lot of them, it's rooted in, like, buying and selling oil. And being these, like, rough and tumble oil guys, and then once you get big enough, then it kinda, like, comes into, like, buying futures and options to oil. And then it's, like, oh, let's do all this other stuff with and start a hedge fund. So there's this, like, it's like rooted in that. But the

11:51

some of these southern rich entrepreneurs,

some of these southern rich entrepreneurs,

11:54

they have this, like, The thing about Silicon Valley tech people is although they're smart and rich, they don't know how to spend their money, and they don't know how to have fun. And these usually, my southern friends that are, like, rich is successful,

they have this, like, The thing about Silicon Valley tech people is although they're smart and rich, they don't know how to spend their money, and they don't know how to have fun. And these usually, my southern friends that are, like, rich is successful,

12:05

they don't have that problem. And so this guy, it's on me. Rich rich people, it's a look of value called themselves venture capitalists. Come on.

they don't have that problem. And so this guy, it's on me. Rich rich people, it's a look of value called themselves venture capitalists. Come on.

12:14

Capital men is so much better. Like, goddamn. That that could mean anything.

Capital men is so much better. Like, goddamn. That that could mean anything.

12:20

That could mean I I could see that meaning politics. I could see that meaning money. I could see that meaning, like, we got

That could mean I I could see that meaning politics. I could see that meaning money. I could see that meaning, like, we got

12:27

where are the guys who got the money above the people who got money And it's like, you know, like, we're the real capital. What are the capital guys? It could also just be a real men with a capital m. I'm like, I this could go in any direction, and I am I am kind of interested in all of them. This is fantastic. And also

where are the guys who got the money above the people who got money And it's like, you know, like, we're the real capital. What are the capital guys? It could also just be a real men with a capital m. I'm like, I this could go in any direction, and I am I am kind of interested in all of them. This is fantastic. And also

12:44

this guy's name h l Hunt,

this guy's name h l Hunt,

12:47

people who do that, like, initial initial cool last name? Like, what's the name of that guy who did the that big heist and, like, jumped out of a plane? DB coup baby. Yeah. DB Cooper Angel Hunt. Like, you throw a name like that at me. Like, like, I got I wish I was s p purry. Yeah.

people who do that, like, initial initial cool last name? Like, what's the name of that guy who did the that big heist and, like, jumped out of a plane? DB coup baby. Yeah. DB Cooper Angel Hunt. Like, you throw a name like that at me. Like, like, I got I wish I was s p purry. Yeah.

13:04

Like,

Like,

13:05

God damn. I just need one of these names.

God damn. I just need one of these names.

13:09

L l cool j? Yeah. No, man.

L l cool j? Yeah. No, man.

13:12

L l cool j, man. That was one of the all timers. So to summarize this guy, he's a wild man. He there's two quotes that he's kinda credited with saying that, like, you and I have probably heard of. The first is, if you know how rich you are, you aren't very rich. I don't know if you ever heard anyone say that, but that's, like, one of the things If you can count money, ain't rich. Yeah. And that's the and the second thing he said is money is just a way of keeping score. So those are, like, two phrases that Dude, he also coined the term Super Bowl.

L l cool j, man. That was one of the all timers. So to summarize this guy, he's a wild man. He there's two quotes that he's kinda credited with saying that, like, you and I have probably heard of. The first is, if you know how rich you are, you aren't very rich. I don't know if you ever heard anyone say that, but that's, like, one of the things If you can count money, ain't rich. Yeah. And that's the and the second thing he said is money is just a way of keeping score. So those are, like, two phrases that Dude, he also coined the term Super Bowl.

13:38

His son did. Yeah. So it's like they're they also came up with the name and the branding around the Super Bowl. So that's pretty amazing. He paid twenty five k for the team. It's now worth something between two and three billion,

His son did. Yeah. So it's like they're they also came up with the name and the branding around the Super Bowl. So that's pretty amazing. He paid twenty five k for the team. It's now worth something between two and three billion,

13:50

which is

which is

13:51

fantastic investment. You know, it it did did phenomenally well. You know, one thing that's really interesting, both these guys,

fantastic investment. You know, it it did did phenomenally well. You know, one thing that's really interesting, both these guys,

13:57

so both these guys, so he paid twenty five k. It's now worth let's say two and a half billion.

so both these guys, so he paid twenty five k. It's now worth let's say two and a half billion.

14:02

The Eagles guy bought it for a hundred eighty five million now worth also about, let's say, two and a half, three billion.

The Eagles guy bought it for a hundred eighty five million now worth also about, let's say, two and a half, three billion.

14:08

That sounds like this incredible return, and it is for sure. But the math But but but put that into ten percent a year. What's that at ten a year. What would where would it be? So these teams average these teams that, like, you know, you hear these crazy stories. Oh, you bought the team for two hundred grand, and now it's worth three billion dollars.

That sounds like this incredible return, and it is for sure. But the math But but but put that into ten percent a year. What's that at ten a year. What would where would it be? So these teams average these teams that, like, you know, you hear these crazy stories. Oh, you bought the team for two hundred grand, and now it's worth three billion dollars.

14:24

And say, yeah. But he did it forty two years ago or whatever. And so the math on oh, when I was calculating these for most of the teams, it's just fifteen to twenty percent annual appreciation compounding.

And say, yeah. But he did it forty two years ago or whatever. And so the math on oh, when I was calculating these for most of the teams, it's just fifteen to twenty percent annual appreciation compounding.

14:35

And it's like, wow. This is,

And it's like, wow. This is,

14:37

this is this is, like, you know, Sam's way of life is like, the slowest speed compounding.

this is this is, like, you know, Sam's way of life is like, the slowest speed compounding.

14:43

You give me fifteen percent a year. I'm gonna get weak at the knees. The fifteen percent

You give me fifteen percent a year. I'm gonna get weak at the knees. The fifteen percent

14:48

That's your safe word, dude. Yeah. Just whisper in my ear. Twenty percent compounding. And my family's gonna collapse.

That's your safe word, dude. Yeah. Just whisper in my ear. Twenty percent compounding. And my family's gonna collapse.

14:58

Yeah. That's, that and it's just really remarkable to just see it kind of play out that way. It's like, because it's not this incredible hockey stick. Yeah. Like, you know, not this spike

Yeah. That's, that and it's just really remarkable to just see it kind of play out that way. It's like, because it's not this incredible hockey stick. Yeah. Like, you know, not this spike

15:07

in value. It's just a if you annualize it, fifteen to twenty percent a year for a long time, and it shows you how Warren Buffett's so rich. The guy's just been compounding twenty percent for, like, sixty years. And,

in value. It's just a if you annualize it, fifteen to twenty percent a year for a long time, and it shows you how Warren Buffett's so rich. The guy's just been compounding twenty percent for, like, sixty years. And,

15:19

that's how you get, whatever, ninety billion dollars, something insane like that. What year did they buy it?

that's how you get, whatever, ninety billion dollars, something insane like that. What year did they buy it?

15:25

They bought it.

They bought it.

15:27

Because I imagine there's a world where, like, back, you know, whatever year they bought it. It was kinda like buying a soccer team now where it's, like, I don't know, man. It's like, kinda got some traction, but I don't know if this is gonna be part of, like, the the fabric of of of society.

Because I imagine there's a world where, like, back, you know, whatever year they bought it. It was kinda like buying a soccer team now where it's, like, I don't know, man. It's like, kinda got some traction, but I don't know if this is gonna be part of, like, the the fabric of of of society.

15:41

Yeah. Yeah. Yeah. You know, like Dana White behind the UFC in twenty years. We're like, so we're just gonna get a bunch of big dumb gorillas in a cage and make them fight to the death and, like, it's gonna be a legitimate

Yeah. Yeah. Yeah. You know, like Dana White behind the UFC in twenty years. We're like, so we're just gonna get a bunch of big dumb gorillas in a cage and make them fight to the death and, like, it's gonna be a legitimate

15:52

sport. You know what I mean? Yeah. Yeah. So these guys are rich, though. They're worth, like, fifteen billion dollars now. So they're they're a very rich family.

sport. You know what I mean? Yeah. Yeah. So these guys are rich, though. They're worth, like, fifteen billion dollars now. So they're they're a very rich family.

16:00

Okay. So let's do some other things. Now let's zoom all the way in. I got a little niche business that's kinda interesting. So when I was thinking about football,

Okay. So let's do some other things. Now let's zoom all the way in. I got a little niche business that's kinda interesting. So when I was thinking about football,

16:08

are thinking about Super Bowl from a, like, a business point of view. You kinda it's a different lens. You take a look at it from a different angle. One of the things I noticed when I was watching the playoffs this year, I was like,

are thinking about Super Bowl from a, like, a business point of view. You kinda it's a different lens. You take a look at it from a different angle. One of the things I noticed when I was watching the playoffs this year, I was like,

16:19

Dude, all these things that I just take for granted because they're just a regular part of the game.

Dude, all these things that I just take for granted because they're just a regular part of the game.

16:24

I'm like, they didn't just happen that way. Somebody decided we're gonna do this. Right? We're gonna sing the national anthem before every game, and everybody's gonna stand up, and they're gonna take off their hats, put their hand on their hearts,

I'm like, they didn't just happen that way. Somebody decided we're gonna do this. Right? We're gonna sing the national anthem before every game, and everybody's gonna stand up, and they're gonna take off their hats, put their hand on their hearts,

16:35

and we're gonna do this. And then the jets are gonna fly over the game. And it's like, why are these airplanes flying over the stadium? I don't know if you've seen this. They're like, they do the flyover.

and we're gonna do this. And then the jets are gonna fly over the game. And it's like, why are these airplanes flying over the stadium? I don't know if you've seen this. They're like, they do the flyover.

16:44

And it's like, Again, these aren't just they didn't just happen to happen. Somebody somewhere in some room was like, we're gonna do it this way. And these things cost money to do that take time to do

And it's like, Again, these aren't just they didn't just happen to happen. Somebody somewhere in some room was like, we're gonna do it this way. And these things cost money to do that take time to do

16:54

So I'm like, what's the strategy here? And I read this article and it it kinda said it well. There goes, the NFL has draped itself in the flag.

So I'm like, what's the strategy here? And I read this article and it it kinda said it well. There goes, the NFL has draped itself in the flag.

17:02

And, and it's so true. Basically, like, from a branding point of view, the NFL,

And, and it's so true. Basically, like, from a branding point of view, the NFL,

17:08

basically, when you watch a game, The pomp and circumstance makes you feel like this is a patriotic

basically, when you watch a game, The pomp and circumstance makes you feel like this is a patriotic

17:14

event. We are all proud to be in a like, that's, like, the like, they they should just play that song at the beginning of the games. And in fact, and so

event. We are all proud to be in a like, that's, like, the like, they they should just play that song at the beginning of the games. And in fact, and so

17:22

I was, like, where did each of these come from? And so I started looking into it. Couple crazy things. One,

I was, like, where did each of these come from? And so I started looking into it. Couple crazy things. One,

17:27

The military basically pays the NFL

The military basically pays the NFL

17:30

tens of millions of dollars per year to do this stuff because it's basically a giant recruiting event for the military.

tens of millions of dollars per year to do this stuff because it's basically a giant recruiting event for the military.

17:37

So they the the flyover, they have to do these anyways as, like, part of their training missions. So they're like, yeah, it does cost, you know,

So they the the flyover, they have to do these anyways as, like, part of their training missions. So they're like, yeah, it does cost, you know,

17:45

between, like, you know, eighty k to four hundred k to do these flyovers, but we have to do these as part of routine training anyways. So why not do our training over the game so we get this visibility And we get the sort of like bad ass thing because if millions of people are gonna watch these games, like, the Super Bowls watched by a hundred million people,

between, like, you know, eighty k to four hundred k to do these flyovers, but we have to do these as part of routine training anyways. So why not do our training over the game so we get this visibility And we get the sort of like bad ass thing because if millions of people are gonna watch these games, like, the Super Bowls watched by a hundred million people,

18:03

That's super positive branding. It's a it's it's like co benefits. Like, what is that, like, parasitic relationship where it benefits both? It's, like, the NFL gets this association with, like, true bravery courage,

That's super positive branding. It's a it's it's like co benefits. Like, what is that, like, parasitic relationship where it benefits both? It's, like, the NFL gets this association with, like, true bravery courage,

18:14

patriotism, America,

patriotism, America,

18:16

and the military gets, like, visibility with this, like, in because everybody sat down and watching, and it's like a free commercial for them. And so then I was like, okay, that's those are interesting. What else? Look, and I just kinda like it's kinda like when a white girl posts a picture on Twitter of her Pipple, and it's like, who rescued who?

and the military gets, like, visibility with this, like, in because everybody sat down and watching, and it's like a free commercial for them. And so then I was like, okay, that's those are interesting. What else? Look, and I just kinda like it's kinda like when a white girl posts a picture on Twitter of her Pipple, and it's like, who rescued who?

18:37

Oh my god, dude. That sounds special

Oh my god, dude. That sounds special

18:39

for me today. That is amazing.

for me today. That is amazing.

18:43

That is the funniest thing you've said in a long time.

That is the funniest thing you've said in a long time.

18:46

Wow. I'm gonna ask you questions about that joke later because I'm so impressed by that joke.

Wow. I'm gonna ask you questions about that joke later because I'm so impressed by that joke.

18:51

That was great. Nice tattoo by the way. You wanna show the tat? I don't know if you could you could flash the tat on your legs. Sam sends this same sends a a text message. We we will post this on the, on the YouTube of the reveal. So it's basically

That was great. Nice tattoo by the way. You wanna show the tat? I don't know if you could you could flash the tat on your legs. Sam sends this same sends a a text message. We we will post this on the, on the YouTube of the reveal. So it's basically

19:04

it's like,

it's like,

19:05

like, a napkin covering the whatever the tattoo is. You can see there's a tattoo underneath me. Don't know what it is, and it's, like, wiping it, and then it reveals Sam's dog.

like, a napkin covering the whatever the tattoo is. You can see there's a tattoo underneath me. Don't know what it is, and it's, like, wiping it, and then it reveals Sam's dog.

19:13

Just on

Just on

19:15

on his bag. Huge, huge pimples face. A huge pimples face and how it takes up his entire right leg. And,

on his bag. Huge, huge pimples face. A huge pimples face and how it takes up his entire right leg. And,

19:23

And as that reveal was happening, I was like, I am prepared for this to be anything. Like, this tattoo,

And as that reveal was happening, I was like, I am prepared for this to be anything. Like, this tattoo,

19:29

you could have convinced me it was fifteen different things. And I would have been like, yep. I I guess that makes sense. I guess that's what the decision was today. Like,

you could have convinced me it was fifteen different things. And I would have been like, yep. I I guess that makes sense. I guess that's what the decision was today. Like,

19:38

oh, yeah. It's a map of my favorite you know, my favorite motorcycle trail through the Midwest. Yep. Alright. Sure. Alright. Like, this is my favorite brand of beef jerky. Cool.

oh, yeah. It's a map of my favorite you know, my favorite motorcycle trail through the Midwest. Yep. Alright. Sure. Alright. Like, this is my favorite brand of beef jerky. Cool.

19:48

No. That's on my thigh. Yeah. It's a portrait of Macho Man Randy Savage. Yep. Got it.

No. That's on my thigh. Yeah. It's a portrait of Macho Man Randy Savage. Yep. Got it.

19:56

Slim gym. Like, I just did I got the slim gym logo on there. Right. You took okay with flowers, but they're all just slim gyms instead of flowers. Like, alright. Oh, just take a nice one.

Slim gym. Like, I just did I got the slim gym logo on there. Right. You took okay with flowers, but they're all just slim gyms instead of flowers. Like, alright. Oh, just take a nice one.

20:06

Yeah. Dude, so do you know, the best part about the whole America thing in, the Super Bowl.

Yeah. Dude, so do you know, the best part about the whole America thing in, the Super Bowl.

20:12

My favorite one of my favorite videos And I'm I'm the type of guy. I cried during the star spangled banner if it's a good one. Every time.

My favorite one of my favorite videos And I'm I'm the type of guy. I cried during the star spangled banner if it's a good one. Every time.

20:20

It gets me worked up. And there's this one Yeah. I'm gonna see I kinda feel that too. I I get worked up or at the medal ceremonies at the Olympics, I always cry. I always get worked up. Right. The nineteen ninety one version of the star Bangal Banger banner with Whitney Houston.

It gets me worked up. And there's this one Yeah. I'm gonna see I kinda feel that too. I I get worked up or at the medal ceremonies at the Olympics, I always cry. I always get worked up. Right. The nineteen ninety one version of the star Bangal Banger banner with Whitney Houston.

20:35

It's, like, one of the best videos of all time. Have you seen that? Yes. I've gone down these compilation marvin gaye at the NBA also The Marvin Gaye was awesome.

It's, like, one of the best videos of all time. Have you seen that? Yes. I've gone down these compilation marvin gaye at the NBA also The Marvin Gaye was awesome.

20:43

So Whitney Houston wants the best, and it's so impactful that the library of congress They have this, like, compilation of, like, the fifty,

So Whitney Houston wants the best, and it's so impactful that the library of congress They have this, like, compilation of, like, the fifty,

20:49

greatest moments in American history. And that super bowl thing that her performance made the list, which is, like, a really big deal. Right. So this whole this partnership, they've done a really good job of making it a thing. And so now the NFL, that's a beautiful line. They've draped themself in the American flag. By the way, if you're like a band that's struggling to make it, here's your hard pivot. Here's your sell out pivot.

greatest moments in American history. And that super bowl thing that her performance made the list, which is, like, a really big deal. Right. So this whole this partnership, they've done a really good job of making it a thing. And so now the NFL, that's a beautiful line. They've draped themself in the American flag. By the way, if you're like a band that's struggling to make it, here's your hard pivot. Here's your sell out pivot.

21:09

Just specialize in the star spangled banner and go perform an epic version of the star spangled banner

Just specialize in the star spangled banner and go perform an epic version of the star spangled banner

21:15

in every college football game, basketball game, just go be like the best wedding singer. The cover artist of the national anthem and just specialize in that have, like, the most badass

in every college football game, basketball game, just go be like the best wedding singer. The cover artist of the national anthem and just specialize in that have, like, the most badass

21:26

performance of that. Because I think, you know, that's that's one way to not be a, you know, starving artist Okay. So here's, here's another crazy thing. You've seen at the beginning of the games, they're gonna have this giant flag on Sunday. And the flag is literally

performance of that. Because I think, you know, that's that's one way to not be a, you know, starving artist Okay. So here's, here's another crazy thing. You've seen at the beginning of the games, they're gonna have this giant flag on Sunday. And the flag is literally

21:40

the size of the football field. It is a massive

the size of the football field. It is a massive

21:43

massive flag.

massive flag.

21:45

Again, somebody makes that. So your boy goes through and says, who the hell makes this flag?

Again, somebody makes that. So your boy goes through and says, who the hell makes this flag?

21:51

Sure enough, there's like one lady in Utah.

Sure enough, there's like one lady in Utah.

21:55

Who is the, like, one of the biggest providers for this thing. It's called fifty star productions.

Who is the, like, one of the biggest providers for this thing. It's called fifty star productions.

22:00

Lady in Utah, and she has one employee who hand sows this thing, and he literally goes, I just do it in my basement. I don't even come into the office.

Lady in Utah, and she has one employee who hand sows this thing, and he literally goes, I just do it in my basement. I don't even come into the office.

22:07

So there's just a guy in a pit.

So there's just a guy in a pit.

22:10

Excwing these things.

Excwing these things.

22:12

If you Google fifty star productions, it comes up with a listing, like, her Google page is a picture of her garage.

If you Google fifty star productions, it comes up with a listing, like, her Google page is a picture of her garage.

22:18

Yeah. Yeah. Exactly.

Yeah. Yeah. Exactly.

22:20

Like, I am pretty sure my friend this is his aunt, because, like, it looks exactly like his aunt. And, like, he has an aunt Patty. I'm pretty sure this is Patty. So -- Wow. -- crazy thing, but she specialized in. She's like, yeah, I'm gonna just do this. So she was like, I'm gonna go for giant flags.

Like, I am pretty sure my friend this is his aunt, because, like, it looks exactly like his aunt. And, like, he has an aunt Patty. I'm pretty sure this is Patty. So -- Wow. -- crazy thing, but she specialized in. She's like, yeah, I'm gonna just do this. So she was like, I'm gonna go for giant flags.

22:38

And it's not like she just was like, you know, some cute old lady who was knitting and somebody happened to be like, oh, I'll I'll buy one from you. No. This is a business. She was like, She start off by buying the flags. She would buy them for forty k, and then she would rent them out for these events. And, like, basically, had a rental business. And then she's like, alright. These flags on buying, they're low quality, then big problem, which is that they, like,

And it's not like she just was like, you know, some cute old lady who was knitting and somebody happened to be like, oh, I'll I'll buy one from you. No. This is a business. She was like, She start off by buying the flags. She would buy them for forty k, and then she would rent them out for these events. And, like, basically, had a rental business. And then she's like, alright. These flags on buying, they're low quality, then big problem, which is that they, like,

22:58

if there's a giant gust of wind, the flag turns into a huge sale. Like, it's like a giant Yeah. It takes the people up who are holding it. Exactly. It's like James and the giant peach happens at the NFL game. So they switched it. What she does now is

if there's a giant gust of wind, the flag turns into a huge sale. Like, it's like a giant Yeah. It takes the people up who are holding it. Exactly. It's like James and the giant peach happens at the NFL game. So they switched it. What she does now is

23:11

they

they

23:12

It's, like, actually, like, fifteen different pieces that latch together to create the flag, but when you zoom out, you can't see that it's latched. And so that makes it way easier to transport it adds a little airflow so that the that it doesn't make the people fly away or whatever.

It's, like, actually, like, fifteen different pieces that latch together to create the flag, but when you zoom out, you can't see that it's latched. And so that makes it way easier to transport it adds a little airflow so that the that it doesn't make the people fly away or whatever.

23:25

And, she rents these out for seven thousand seven seven thousand dollars per event. And she does about a hundred thirty to hundred fifty events per year. She does about a million dollars in sales a year,

And, she rents these out for seven thousand seven seven thousand dollars per event. And she does about a hundred thirty to hundred fifty events per year. She does about a million dollars in sales a year,

23:36

with her and one dude who's her Stitch guy.

with her and one dude who's her Stitch guy.

23:39

And,

And,

23:40

and that's their business. And then she has, like, these two competitors super flag and this other guy that's, like, no, no, no, no, no, no, no, our flags.

and that's their business. And then she has, like, these two competitors super flag and this other guy that's, like, no, no, no, no, no, no, no, our flags.

23:48

Our flags are the shit. And so they're, like, competing against each other to be the giant flag at all these games because now every game does this. Every football game does this. Basketball games do this.

Our flags are the shit. And so they're, like, competing against each other to be the giant flag at all these games because now every game does this. Every football game does this. Basketball games do this.

23:58

It is a is a, like, a random niche that that she is, like, number one in. And what a sick gig? She probably gets to see all these stadiums go backstage and, like, walks by Beyonce when she's done singing the national anthem. I mean,

It is a is a, like, a random niche that that she is, like, number one in. And what a sick gig? She probably gets to see all these stadiums go backstage and, like, walks by Beyonce when she's done singing the national anthem. I mean,

24:09

this is awesome. This is Yeah. Beyonce said nice flag to her.

this is awesome. This is Yeah. Beyonce said nice flag to her.

24:14

She, so she's my, like, this is my blue collar side hustle of the week because I just think this is, like, such a smart little thing. And I also think that you could

She, so she's my, like, this is my blue collar side hustle of the week because I just think this is, like, such a smart little thing. And I also think that you could

24:22

Like, somebody could compete with this. I got a little idea here, which is, okay. She fixed the airflow problem and making it smaller so that it's not like this giant heavy thing that you have like, transport in and out of the stadium,

Like, somebody could compete with this. I got a little idea here, which is, okay. She fixed the airflow problem and making it smaller so that it's not like this giant heavy thing that you have like, transport in and out of the stadium,

24:33

but you still need three hundred people standing around it to hold it taut so that it, like, because they can't put it on the floor. Can't fly, can't test the ground. And,

but you still need three hundred people standing around it to hold it taut so that it, like, because they can't put it on the floor. Can't fly, can't test the ground. And,

24:43

and so, yeah, three hundred people. Why you need three hundred people. Not is it really just for that symbolic reason? Or is there, like, I think you wanna hold it so it's, like, straight. It's, like, tight. And so it looks good, but then also it can't touch the ground. As I learned, dude, don't know if I told you this in my I have two embarrassing stories from elementary school. One of them is,

and so, yeah, three hundred people. Why you need three hundred people. Not is it really just for that symbolic reason? Or is there, like, I think you wanna hold it so it's, like, straight. It's, like, tight. And so it looks good, but then also it can't touch the ground. As I learned, dude, don't know if I told you this in my I have two embarrassing stories from elementary school. One of them is,

25:01

I got assigned flag duty. Did you just, like, set it on the ground when you're done? I just put it on the ground when I was the clip. And then the person was like, no. No. No. No. No. No. No. No. And I was like, why? And they're like, you can't touch the ground. And I was like, Oh, is this like a, you know, the floor is lava? Like, are we playing imaginary games here? And they were like, we have to burn this flag now. And I was like, even I'm already the only brown kid in the school, and now I have to burn the flag. Like, Jesus, this is not gonna look good for me. At lunch today.

I got assigned flag duty. Did you just, like, set it on the ground when you're done? I just put it on the ground when I was the clip. And then the person was like, no. No. No. No. No. No. No. No. And I was like, why? And they're like, you can't touch the ground. And I was like, Oh, is this like a, you know, the floor is lava? Like, are we playing imaginary games here? And they were like, we have to burn this flag now. And I was like, even I'm already the only brown kid in the school, and now I have to burn the flag. Like, Jesus, this is not gonna look good for me. At lunch today.

25:33

That's so funny. I can see you, like, getting, like, they get to the pledge of allegiance, and they're just not knowing what to do at first. Just put on that again.

That's so funny. I can see you, like, getting, like, they get to the pledge of allegiance, and they're just not knowing what to do at first. Just put on that again.

25:41

Everybody was looking at me. I had no idea. I was just fiddling with the cliff trying to, like, figure it out. I was like, what? What's what's the problem? And it made no sense to me. I was like, okay. Look. Yes. I did something wrong, I guess, but I think you guys are weird about I think the symbolic stuff is a little funny. I mean, there's, like, people have American flags for, like, beach towels. Like, you know what I mean? Like, if it could, like, rub against your crotch, we could set it on the ground sometimes.

Everybody was looking at me. I had no idea. I was just fiddling with the cliff trying to, like, figure it out. I was like, what? What's what's the problem? And it made no sense to me. I was like, okay. Look. Yes. I did something wrong, I guess, but I think you guys are weird about I think the symbolic stuff is a little funny. I mean, there's, like, people have American flags for, like, beach towels. Like, you know what I mean? Like, if it could, like, rub against your crotch, we could set it on the ground sometimes.

26:03

Yeah. Exactly. Exactly.

Yeah. Exactly. Exactly.

26:06

I can't find this client in full. Have you heard of HubSpot?

I can't find this client in full. Have you heard of HubSpot?

26:10

HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.

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26:19

HubSpot, grow better.

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26:22

Other things about the Super Bowl that I think are kinda crazy. Let's talk about

Other things about the Super Bowl that I think are kinda crazy. Let's talk about

26:27

ads. So Super Bowl ads kinda get a lot of attention.

ads. So Super Bowl ads kinda get a lot of attention.

26:31

There's a bunch of ways we can go with this. I have some stats.

There's a bunch of ways we can go with this. I have some stats.

26:35

I have some hot takes, but I'm sure I wanna hear your your take first on ads. Do you have anything interesting on ads?

I have some hot takes, but I'm sure I wanna hear your your take first on ads. Do you have anything interesting on ads?

26:40

It's six million now. Is it six million? Seven seven million for thirty seconds.

It's six million now. Is it six million? Seven seven million for thirty seconds.

26:45

Plus it's the cost of actually filming it, which is typically involves, like, any will farrell or something. So that's like another million. Easily another million if you if you go that route. Yeah.

Plus it's the cost of actually filming it, which is typically involves, like, any will farrell or something. So that's like another million. Easily another million if you if you go that route. Yeah.

26:55

It seems worth it though. Like, a coin base did something cool. I do I mean, your Internet traffic spikes right away. What's interesting is that what I didn't realize when I was researching this is they test it a lot of times. So they'll

It seems worth it though. Like, a coin base did something cool. I do I mean, your Internet traffic spikes right away. What's interesting is that what I didn't realize when I was researching this is they test it a lot of times. So they'll

27:06

release multiple YouTube videos early on and just see, like, what's the traction and then go with the winning one. So that's kind of interesting. But

release multiple YouTube videos early on and just see, like, what's the traction and then go with the winning one. So that's kind of interesting. But

27:15

It actually seems worth it in a lot of cases.

It actually seems worth it in a lot of cases.

27:18

So,

So,

27:20

so I did some math on this last year with the coin based on. So the coin based one went nuts. So if you don't remember, last year coinbase did an ad

so I did some math on this last year with the coin based on. So the coin based one went nuts. So if you don't remember, last year coinbase did an ad

27:28

that was pretty funny. There's two two ads, I think, were really interesting ads that that people have done. So coin based in AdWords was just a full black screen. So there's no branding on the screen. And there was just a QR code that was bouncing around the screen, like the old DVD, like, screensaver

that was pretty funny. There's two two ads, I think, were really interesting ads that that people have done. So coin based in AdWords was just a full black screen. So there's no branding on the screen. And there was just a QR code that was bouncing around the screen, like the old DVD, like, screensaver

27:43

type thing where it would, like, you're kinda wanting it to land perfectly in the corner, but it does never really does. And they just had that on the screen for thirty seconds or a minute or something like that with with music. It was just a flashing QR code. And,

type thing where it would, like, you're kinda wanting it to land perfectly in the corner, but it does never really does. And they just had that on the screen for thirty seconds or a minute or something like that with with music. It was just a flashing QR code. And,

27:57

And they came out and said that twenty million people visited the site,

And they came out and said that twenty million people visited the site,

28:00

in one minute as that was half crazy. It was absolutely crazy. So you can probably assumed that maybe like a little bit more than that eventually, you know, came. It crashed their app, which was, like, unfortunate for them. So, you know, it it was so good that it crashed our app, was kind of the thing. And,

in one minute as that was half crazy. It was absolutely crazy. So you can probably assumed that maybe like a little bit more than that eventually, you know, came. It crashed their app, which was, like, unfortunate for them. So, you know, it it was so good that it crashed our app, was kind of the thing. And,

28:17

I did some math on it. And I think maybe it's hard to estimate this stuff because you don't know how many people gonna

I did some math on it. And I think maybe it's hard to estimate this stuff because you don't know how many people gonna

28:22

check it out and be like, okay. I'm not interested in signing up for crypto right now or, like, I already know what coin base is. So you gotta, like, discount. But basically, let's assume for a second.

check it out and be like, okay. I'm not interested in signing up for crypto right now or, like, I already know what coin base is. So you gotta, like, discount. But basically, let's assume for a second.

28:30

Twenty million people,

Twenty million people,

28:33

go ahead and come to your site.

go ahead and come to your site.

28:35

And you can assume some conversion rate. So I don't know what you wanna see. Three. Three percent. Yeah. Even three percent's probably a little high, but, like, one Let's just say let's just say one percent. So that's two hundred thousand people that sign up. And then for something like coinbase, they have to, like, link an account. So let's say, like, you know, another,

And you can assume some conversion rate. So I don't know what you wanna see. Three. Three percent. Yeah. Even three percent's probably a little high, but, like, one Let's just say let's just say one percent. So that's two hundred thousand people that sign up. And then for something like coinbase, they have to, like, link an account. So let's say, like, you know, another,

28:54

you know,

you know,

28:55

let's even save twenty percent of people link their account after Now you got forty thousand

let's even save twenty percent of people link their account after Now you got forty thousand

29:00

linked accounts, but that's just during that kind of one minute time span, but let's just start there. Their average user is worth forty five dollars to them per year.

linked accounts, but that's just during that kind of one minute time span, but let's just start there. Their average user is worth forty five dollars to them per year.

29:09

And so that's one point eight million of, like, kind of like,

And so that's one point eight million of, like, kind of like,

29:13

what an if if these people perform like an average user. So You get two million two million back out. You've probably spent, you know, seven six seven million total on the ad. That doesn't work out great there. But then you think tier one.

what an if if these people perform like an average user. So You get two million two million back out. You've probably spent, you know, seven six seven million total on the ad. That doesn't work out great there. But then you think tier one.

29:26

There's all this PR about coin base. If people talk about the ad and blah blah blah. Things of that. Maybe the LTV is higher. Maybe it's a little lower because they're less than ten. I don't know. I think it's pretty hard to break even. I emailed somebody who,

There's all this PR about coin base. If people talk about the ad and blah blah blah. Things of that. Maybe the LTV is higher. Maybe it's a little lower because they're less than ten. I don't know. I think it's pretty hard to break even. I emailed somebody who,

29:38

who was an investor in,

who was an investor in,

29:41

hint, hint water.

hint, hint water.

29:43

And during the Super Bowl a few years ago, hint bought an ad last minute, and they emailed out to their investors. They're like, yo, by the way, check out the I remember that. We bought an ad.

And during the Super Bowl a few years ago, hint bought an ad last minute, and they emailed out to their investors. They're like, yo, by the way, check out the I remember that. We bought an ad.

29:52

And so I asked him. I said, can you share,

And so I asked him. I said, can you share,

29:55

like, like, what did they say if it worked or if it was good? Here's what they said for what it's worth. They said, It was great in so many ways. We got seventy percent of the country because they bought, like, not the whole nation. They want, like, you know, three of the top markets.

like, like, what did they say if it worked or if it was good? Here's what they said for what it's worth. They said, It was great in so many ways. We got seventy percent of the country because they bought, like, not the whole nation. They want, like, you know, three of the top markets.

30:07

They go, you know, the normal price would have been about five million. We got it for one million. So we got a huge discount because we get we got a last minute buy.

They go, you know, the normal price would have been about five million. We got it for one million. So we got a huge discount because we get we got a last minute buy.

30:16

They say, you know, you never know, they go when you buy that way, you don't know when you're gonna end up. We ended up right before halftime, which is a golden spot.

They say, you know, you never know, they go when you buy that way, you don't know when you're gonna end up. We ended up right before halftime, which is a golden spot.

30:25

Direct to consumer numbers were were were good, but not off the charts,

Direct to consumer numbers were were were good, but not off the charts,

30:29

on in terms of sales, traffic was off the charts. And then it's like, yeah, but it builds awareness. And then my employees loved it. They were like, oh, wow. Your friends are texting. You're saying I saw your guys Superable ad.

on in terms of sales, traffic was off the charts. And then it's like, yeah, but it builds awareness. And then my employees loved it. They were like, oh, wow. Your friends are texting. You're saying I saw your guys Superable ad.

30:41

You know, overall, you know, it was great experience. And I think that's the the thing is it's kind of a hand wavy.

You know, overall, you know, it was great experience. And I think that's the the thing is it's kind of a hand wavy.

30:46

It's kind of a hand wavy thing. The the top advertisers are always, know,

It's kind of a hand wavy thing. The the top advertisers are always, know,

30:51

cars, beer,

cars, beer,

30:52

snacks, and then finance stuff. And, you know, those are the categories that I think take off. Now Did you ever see the Reddit ad from a while back? I thought this one was awesome. Wait. What was it? Did was they bought somehow a five second ad.

snacks, and then finance stuff. And, you know, those are the categories that I think take off. Now Did you ever see the Reddit ad from a while back? I thought this one was awesome. Wait. What was it? Did was they bought somehow a five second ad.

31:08

In the Super Bowl. So it just flashed on the screen, and it was just an image with text. It looked like a Reddit post.

In the Super Bowl. So it just flashed on the screen, and it was just an image with text. It looked like a Reddit post.

31:13

And it was a Reddit post from this subreddit, which I don't know if you ever seen superb owl?

And it was a Reddit post from this subreddit, which I don't know if you ever seen superb owl?

31:19

No. It's the same spelling as Super Bowl, but somebody had created it on Reddit, and it was like, oh, yeah. This is a Reddit for superbowls.

No. It's the same spelling as Super Bowl, but somebody had created it on Reddit, and it was like, oh, yeah. This is a Reddit for superbowls.

31:25

Like, just fantastic owls. And so if you go there, it's just pictures of these really majestic owls. Don't owls. And he gets all this traffic during Super of weekend because it's r slash Super Bowl

Like, just fantastic owls. And so if you go there, it's just pictures of these really majestic owls. Don't owls. And he gets all this traffic during Super of weekend because it's r slash Super Bowl

31:37

And so they they put up this image. Oh, it's Super Bowl. I get it. Yeah. And so I I can share this image about, I'll read you what they what they wrote, but it was really smart to go. Wow. This actually worked. If you're reading this, this means our bet paid off. These big game spots are expensive. We couldn't buy a full one, so we spent our entire year's marketing budget on five seconds of airtime.

And so they they put up this image. Oh, it's Super Bowl. I get it. Yeah. And so I I can share this image about, I'll read you what they what they wrote, but it was really smart to go. Wow. This actually worked. If you're reading this, this means our bet paid off. These big game spots are expensive. We couldn't buy a full one, so we spent our entire year's marketing budget on five seconds of airtime.

31:58

One thing we learned is is that our from our communities is that underdogs can accomplish anything when they come come together around a common idea. So who knows? Maybe you'll be the reason that finance textbooks have to add a chapter on ten days. Maybe you you'll go to Super Bowl and teach about the and learn about the majesty of owls. Maybe it'll pause this five second ad and take a screenshot.

One thing we learned is is that our from our communities is that underdogs can accomplish anything when they come come together around a common idea. So who knows? Maybe you'll be the reason that finance textbooks have to add a chapter on ten days. Maybe you you'll go to Super Bowl and teach about the and learn about the majesty of owls. Maybe it'll pause this five second ad and take a screenshot.

32:17

Powerful things happen when people rally around things they really care about, and there's a place for that. It's called Reddit. And so really smart that they kinda flash something. People like, what was that? And then it goes viral on social media as like, oh, that was a really smart thing. Really cool. Here's what that text said. And so they saw this, like, traffic, you know, whatever some crazy traffic spike. But here's what's what's weird.

Powerful things happen when people rally around things they really care about, and there's a place for that. It's called Reddit. And so really smart that they kinda flash something. People like, what was that? And then it goes viral on social media as like, oh, that was a really smart thing. Really cool. Here's what that text said. And so they saw this, like, traffic, you know, whatever some crazy traffic spike. But here's what's what's weird.

32:38

Coinbase had said,

Coinbase had said,

32:40

They couldn't release this article like bragging about it. They were like,

They couldn't release this article like bragging about it. They were like,

32:43

our downloads were up three hundred percent over last week.

our downloads were up three hundred percent over last week.

32:48

And I was like, three hundred for two it was like two eighty seven percent. I was like two hundred eighty seven percent. That's it.

And I was like, three hundred for two it was like two eighty seven percent. I was like two hundred eighty seven percent. That's it.

32:53

You just spent millions of dollars on an ad push with a hundred million people watching and you only tripled your downloads from the previous week when nothing was going on, that seems like really weak to me. But everybody, all the news articles promote that as, like,

You just spent millions of dollars on an ad push with a hundred million people watching and you only tripled your downloads from the previous week when nothing was going on, that seems like really weak to me. But everybody, all the news articles promote that as, like,

33:09

incredibly successful campaign. And I'm like, that to me, that needs to be, like,

incredibly successful campaign. And I'm like, that to me, that needs to be, like,

33:14

Twenty x, thirty x, fifty x of normal week. This was last year when, like, there was a bull market and, like, coinbase was already one of the top finance apps in the country.

Twenty x, thirty x, fifty x of normal week. This was last year when, like, there was a bull market and, like, coinbase was already one of the top finance apps in the country.

33:23

No. It jumped from a ranked a hundred sixty eighth in the App Store to number one during the circle. It sucks. And that was like, how is that? I don't even understand how these numbers work. So something might be wrong in these numbers. Doesn't make a lot of sense.

No. It jumped from a ranked a hundred sixty eighth in the App Store to number one during the circle. It sucks. And that was like, how is that? I don't even understand how these numbers work. So something might be wrong in these numbers. Doesn't make a lot of sense.

33:35

I think it's not worth it. What's crazy, by the way? There's about forty to fifty minutes of ads in the Super Bowl And the game's only sixty minutes long. So the ad load on the Super Bowl is crazy. It's like forty to fifty percent of the entire show is ads. So if you compare that to, like, you know, I think a TV,

I think it's not worth it. What's crazy, by the way? There's about forty to fifty minutes of ads in the Super Bowl And the game's only sixty minutes long. So the ad load on the Super Bowl is crazy. It's like forty to fifty percent of the entire show is ads. So if you compare that to, like, you know, I think a TV,

33:54

ad load is about fifteen percent. So fifteen percent in an hour, you're gonna see fifteen minutes of ads.

ad load is about fifteen percent. So fifteen percent in an hour, you're gonna see fifteen minutes of ads.

34:00

For this, you know, in an hour of game time, you're gonna see, you know,

For this, you know, in an hour of game time, you're gonna see, you know,

34:05

for every hour of game time, you're seeing forty to fifty minutes of ads, which is kind of insane.

for every hour of game time, you're seeing forty to fifty minutes of ads, which is kind of insane.

34:10

YouTube, for example, is three minutes of ads for every hour of video that you're gonna watch. That's right. Just to show you, like, as a comparison how those things go

YouTube, for example, is three minutes of ads for every hour of video that you're gonna watch. That's right. Just to show you, like, as a comparison how those things go

34:19

which is pretty pretty wild.

which is pretty pretty wild.

34:21

Yeah, a couple, I don't know, a couple other things on ads real quick.

Yeah, a couple, I don't know, a couple other things on ads real quick.

34:25

Okay. So here's here's my other part that I think is is good on that.

Okay. So here's here's my other part that I think is is good on that.

34:29

There's a bunch of ads that are not commercials.

There's a bunch of ads that are not commercials.

34:33

And,

And,

34:34

basically, there's ad inventory that's not commercials. So have you ever seen, you know, like, at the end of the game, they do the Gatorade

basically, there's ad inventory that's not commercials. So have you ever seen, you know, like, at the end of the game, they do the Gatorade

34:40

bath. The the way they they they dump gator it on the winning coach. So that just happened organically. That wasn't like a paid stunt.

bath. The the way they they they dump gator it on the winning coach. So that just happened organically. That wasn't like a paid stunt.

34:47

But Gatorade was like, oh my god, jackpot.

But Gatorade was like, oh my god, jackpot.

34:50

And so every year that happens now, Gatorade doesn't have to pay for it. And they basically get ten seconds of, like, a native ad of Gatorade

And so every year that happens now, Gatorade doesn't have to pay for it. And they basically get ten seconds of, like, a native ad of Gatorade

34:59

in the winning moment. Like, right when the team is, like, you know, it's the peak of the peak. They're they're about to win. It's confirmed

in the winning moment. Like, right when the team is, like, you know, it's the peak of the peak. They're they're about to win. It's confirmed

35:05

If Jade already gets on the screen every single time. To me, that's actually the best ad in the Super Bowl because of how it's done. It's zero cost, and they get everybody to watch that thing right when it happens.

If Jade already gets on the screen every single time. To me, that's actually the best ad in the Super Bowl because of how it's done. It's zero cost, and they get everybody to watch that thing right when it happens.

35:15

But they don't pay now. They don't pay. Of course, well, they're sponsors.

But they don't pay now. They don't pay. Of course, well, they're sponsors.

35:20

They don't even sponsor the the game. They sponsor just like the Nfl in general to have that can there, but they don't sponsor they don't pay anything extra for that moment. The better thing is the you ever seen the thing where the at the end, they interview the quarterback.

They don't even sponsor the the game. They sponsor just like the Nfl in general to have that can there, but they don't sponsor they don't pay anything extra for that moment. The better thing is the you ever seen the thing where the at the end, they interview the quarterback.

35:32

On the Super Bowl. What are you? Yeah. I'm going to Disneyland. I'm going to Disney World. Do you know the backstory of this? No. It's pretty it's pretty cool. So Michael Eisner, who was CEO of Disney.

On the Super Bowl. What are you? Yeah. I'm going to Disneyland. I'm going to Disney World. Do you know the backstory of this? No. It's pretty it's pretty cool. So Michael Eisner, who was CEO of Disney.

35:43

He's at a dinner with George Lucas, the creator of Star Wars. And it's Tim, it's George Lucas, and it's some couple that had just completed, like, the the first round the world flight

He's at a dinner with George Lucas, the creator of Star Wars. And it's Tim, it's George Lucas, and it's some couple that had just completed, like, the the first round the world flight

35:55

by,

by,

35:56

by a person like an nonstop round the world flight. So they're all at dinner,

by a person like an nonstop round the world flight. So they're all at dinner,

36:00

and the food's taking a little time to come. So there's some dim dead time here. And and Eisner's like, okay. Well, What a bunch of great stories that that table would

and the food's taking a little time to come. So there's some dim dead time here. And and Eisner's like, okay. Well, What a bunch of great stories that that table would

36:08

But

But

36:10

for some reason, there was a lull. And at that low So what do you do? He goes,

for some reason, there was a lull. And at that low So what do you do? He goes,

36:15

He goes, well, now that you've accomplished the pinnacle of your aspirations,

He goes, well, now that you've accomplished the pinnacle of your aspirations,

36:20

what could you possibly do next?

what could you possibly do next?

36:22

And, and they go, well, we're going to Disney World. And they all started laughing, and he, you know, he's the CEO of Disney, and he's like, yeah, it he's like, that's a great answer. And his wife goes, that should be your slogan.

And, and they go, well, we're going to Disney World. And they all started laughing, and he, you know, he's the CEO of Disney, and he's like, yeah, it he's like, that's a great answer. And his wife goes, that should be your slogan.

36:32

And he thinks about that. And the Super Bowl was coming up, I think, a couple of weeks later. So they call up the agents of the two quarterbacks that are playing in the game. John Ellaway. No way.

And he thinks about that. And the Super Bowl was coming up, I think, a couple of weeks later. So they call up the agents of the two quarterbacks that are playing in the game. John Ellaway. No way.

36:43

And they say, hey, we'd like to make you an offer,

And they say, hey, we'd like to make you an offer,

36:45

which is that at the end of the game, when they say, how does it feel? What are you gonna do? You know, like,

which is that at the end of the game, when they say, how does it feel? What are you gonna do? You know, like,

36:50

you know, they ask you that question.

you know, they ask you that question.

36:52

We want you to say,

We want you to say,

36:53

we're going to Disney World. And, he's like, we'll pay you seventy five thousand dollars, and we'll give you a free trip to Disney if you do this, he offers both both the guys the same deal. What year? What year? This is eighty five, I think, something like that. Okay.

we're going to Disney World. And, he's like, we'll pay you seventy five thousand dollars, and we'll give you a free trip to Disney if you do this, he offers both both the guys the same deal. What year? What year? This is eighty five, I think, something like that. Okay.

37:11

So Phil, so Phil Simms ends up being the winning quarterback.

So Phil, so Phil Simms ends up being the winning quarterback.

37:15

He, and he, at the time, he was, like, telling his agent. He's, like, no. I don't even think about shit. No. Like, this seems like bad luck to start planning my my victory celebration. And his agent's like, dude, come on. Like, seventy five grand. Like, that was a big deal back then. He's like, like, you know, this is a great bonus for you. All you gotta do is say this one line if you win. What's it to you? You know, and your your whole family, they'll take you out to Disney, like, Disney World. No problem. And so there's this amazing clip. We can put the clip in the YouTube video, but it's a,

He, and he, at the time, he was, like, telling his agent. He's, like, no. I don't even think about shit. No. Like, this seems like bad luck to start planning my my victory celebration. And his agent's like, dude, come on. Like, seventy five grand. Like, that was a big deal back then. He's like, like, you know, this is a great bonus for you. All you gotta do is say this one line if you win. What's it to you? You know, and your your whole family, they'll take you out to Disney, like, Disney World. No problem. And so there's this amazing clip. We can put the clip in the YouTube video, but it's a,

37:41

it's a link to this, I'll I'll put it in here anyways. You you you can see it. But it's basically the He's, like, running away from the field and he turns back. It, like, looks like it's from a movie, basically.

it's a link to this, I'll I'll put it in here anyways. You you you can see it. But it's basically the He's, like, running away from the field and he turns back. It, like, looks like it's from a movie, basically.

37:51

And the reporter's, like, you know, what are you gonna do now? And he goes,

And the reporter's, like, you know, what are you gonna do now? And he goes,

37:54

I'm going to Disney World. We're going to Disney World. And he goes, that became the thing. And so then every year Disney would approach the whoever they think might get the interview at the end, and they offer them the deal. They say, hey, whether you win or lose you're gonna get this money.

I'm going to Disney World. We're going to Disney World. And he goes, that became the thing. And so then every year Disney would approach the whoever they think might get the interview at the end, and they offer them the deal. They say, hey, whether you win or lose you're gonna get this money.

38:08

But if you are the winner, we want you to say this.

But if you are the winner, we want you to say this.

38:11

And, so they pay the loser and they pay the winner, and the winner's gotta say it. And now it's become such a thing that Patrick Mahomes, one of the quarterbacks is in this year's Superable. Just says it, probably. He tweeted out like years ago. He goes, man, it must be the best feeling to be that quarterback who gets to say we're going to Disney Royal. I can't wait.

And, so they pay the loser and they pay the winner, and the winner's gotta say it. And now it's become such a thing that Patrick Mahomes, one of the quarterbacks is in this year's Superable. Just says it, probably. He tweeted out like years ago. He goes, man, it must be the best feeling to be that quarterback who gets to say we're going to Disney Royal. I can't wait.

38:27

It's like, wow. That's the power of, like, great marketing. Right?

It's like, wow. That's the power of, like, great marketing. Right?

38:31

And and it's also

And and it's also

38:32

if a is awesome, and b, it's

if a is awesome, and b, it's

38:35

painful.

painful.

38:37

Everything

Everything

38:37

that I think is this is it's like learning that Santa's not really, bro. Yeah. It's all fake.

that I think is this is it's like learning that Santa's not really, bro. Yeah. It's all fake.

38:43

That's wild. It's all fake. It's all nonsense, but that's awesome. That's crazy. What a what a smart move. That's a really wise move.

That's wild. It's all fake. It's all nonsense, but that's awesome. That's crazy. What a what a smart move. That's a really wise move.

38:51

And so I have,

And so I have,

38:53

I have prepared for you.

I have prepared for you.

38:55

You know, we have our drunk ideas,

You know, we have our drunk ideas,

38:57

podcast, which, which we should do another edition of drunk ideas where I pitch you you know, half baked bat, you know, kind of bad ideas that you'd only think are good when you're drunk.

podcast, which, which we should do another edition of drunk ideas where I pitch you you know, half baked bat, you know, kind of bad ideas that you'd only think are good when you're drunk.

39:06

I have a new addition called drunk CMO,

I have a new addition called drunk CMO,

39:09

So now I'm the drunk CMO, and these are my drunk ID my drunk marketing ideas for you. I want you to just rate them,

So now I'm the drunk CMO, and these are my drunk ID my drunk marketing ideas for you. I want you to just rate them,

39:17

you know, great,

you know, great,

39:19

yeah, okay or terrible.

yeah, okay or terrible.

39:22

Okay. So here's my first idea.

Okay. So here's my first idea.

39:25

I'm the drunk CMO. I come in to you. I say, hey, boss. I got an idea for the Super

I'm the drunk CMO. I come in to you. I say, hey, boss. I got an idea for the Super

39:29

Bowl.

Bowl.

39:30

You say

You say

39:31

Great or bad. I say, let me hear your idea. Yeah. Go ahead. Whatever.

Great or bad. I say, let me hear your idea. Yeah. Go ahead. Whatever.

39:34

Greater. Alright. So here's the deal. Somebody's gonna score a touchdown,

Greater. Alright. So here's the deal. Somebody's gonna score a touchdown,

39:38

and all eyes are on them. It's a celebration moment.

and all eyes are on them. It's a celebration moment.

39:41

If, you know, players in the NFL, if they celebrate too much, they dance, they get fined, like, twenty thousand dollars, fifty thousand dollars. Here's what we're gonna do. We're gonna go to all the wide receivers, and we're gonna tell them, look, not only will we pay your fine.

If, you know, players in the NFL, if they celebrate too much, they dance, they get fined, like, twenty thousand dollars, fifty thousand dollars. Here's what we're gonna do. We're gonna go to all the wide receivers, and we're gonna tell them, look, not only will we pay your fine.

39:53

We're gonna triple whatever you get fined. You get to keep that. But here's what you gotta do. You're you're gonna have a branded celebration.

We're gonna triple whatever you get fined. You get to keep that. But here's what you gotta do. You're you're gonna have a branded celebration.

40:00

So, I don't know what our brand is. Let's say we're a beer brand. You're gonna run to this we have a fat guy in the in the seats right next to the end zone, you're gonna crack open a cold one, and you're gonna

So, I don't know what our brand is. Let's say we're a beer brand. You're gonna run to this we have a fat guy in the in the seats right next to the end zone, you're gonna crack open a cold one, and you're gonna

40:10

chug that baby.

chug that baby.

40:11

You're gonna do a chewy.

You're gonna do a chewy.

40:15

Right there on the spot. It's gonna go crazy viral. You're gonna be seen as mister Fun as, like, you know, this epic badass.

Right there on the spot. It's gonna go crazy viral. You're gonna be seen as mister Fun as, like, you know, this epic badass.

40:23

And we're gonna get our product placed in that -- Great idea. -- or, you know, depending on whatever our product is, you know, if we're dudewipes, you're gonna go take this and you're gonna take this wipe and you're gonna wipe, you know, right there. Right? Yeah. Whatever our product is, your slim jim, you're gonna snap open a slim jim.

And we're gonna get our product placed in that -- Great idea. -- or, you know, depending on whatever our product is, you know, if we're dudewipes, you're gonna go take this and you're gonna take this wipe and you're gonna wipe, you know, right there. Right? Yeah. Whatever our product is, your slim jim, you're gonna snap open a slim jim.

40:39

That's the idea. We're gonna brand the Super Bowl celebration. What do you say? Do you have a great

That's the idea. We're gonna brand the Super Bowl celebration. What do you say? Do you have a great

40:44

idea? I mean, so I don't pay attention to sports. The things that I remember the Rams doing the what was their thing called? The where they would, like, you know, like, when they would celebrate the the ram's, the the dirty bird.

idea? I mean, so I don't pay attention to sports. The things that I remember the Rams doing the what was their thing called? The where they would, like, you know, like, when they would celebrate the the ram's, the the dirty bird.

40:56

I I thought it was the St. Louis Rams where I'm from. They would, like, do, like, the the huddle where they would do their stupid thing. And then also Randy Moss pulling out a Sharpie and signing the ball and throwing it out. These are, like, iconic moments. I'm on board with this. This is awesome. So whatever the brand is, I'm I'm going to those guys. I'm saying, Hey, we have a we bought seats in the end zone. You just gotta go grab the thing from this guy and do the do the celebration. We got you. And Okay. Here's the next one.

I I thought it was the St. Louis Rams where I'm from. They would, like, do, like, the the huddle where they would do their stupid thing. And then also Randy Moss pulling out a Sharpie and signing the ball and throwing it out. These are, like, iconic moments. I'm on board with this. This is awesome. So whatever the brand is, I'm I'm going to those guys. I'm saying, Hey, we have a we bought seats in the end zone. You just gotta go grab the thing from this guy and do the do the celebration. We got you. And Okay. Here's the next one.

41:20

Hey, boss. I know Taco sales are down for us this year.

Hey, boss. I know Taco sales are down for us this year.

41:24

But I got a big idea. I could save us could save us here in the fourth in in the quarter.

But I got a big idea. I could save us could save us here in the fourth in in the quarter.

41:29

Our earnings are coming up. Earnings fells coming up. Taco sales are down.

Our earnings are coming up. Earnings fells coming up. Taco sales are down.

41:33

Say it with me, boss.

Say it with me, boss.

41:35

Tacos for tails.

Tacos for tails.

41:38

During the coin flip, if it's tails, everybody gets a free taco. Anybody

During the coin flip, if it's tails, everybody gets a free taco. Anybody

41:43

could go there and just say tails at the window and get one free taco.

could go there and just say tails at the window and get one free taco.

41:47

Everybody's now rooting. It's not fifty fifty, baby. We're gonna have the power of America on our side rooting for tails. We're gonna take that moment of the game, or we're gonna turn it into a marketing moment.

Everybody's now rooting. It's not fifty fifty, baby. We're gonna have the power of America on our side rooting for tails. We're gonna take that moment of the game, or we're gonna turn it into a marketing moment.

41:58

Dude, I would say drink more often. These are great. When I was a kid, when I was a kid, they had big Mac land. You know, the cardinals, we had, Mark Maguire. And if when he was on his home run thing, if he hit his home run-in a certain section, you got a big everyone in the stadium got a big mac. And so his big mac land was like the section.

Dude, I would say drink more often. These are great. When I was a kid, when I was a kid, they had big Mac land. You know, the cardinals, we had, Mark Maguire. And if when he was on his home run thing, if he hit his home run-in a certain section, you got a big everyone in the stadium got a big mac. And so his big mac land was like the section.

42:13

It was awesome. I loved it. And whenever he hit a home run-in that section, they would have the spotlights over at McDonald's. So everyone knew we gotta run a big Mac land.

It was awesome. I loved it. And whenever he hit a home run-in that section, they would have the spotlights over at McDonald's. So everyone knew we gotta run a big Mac land.

42:22

Yeah. And also awesome.

Yeah. And also awesome.

42:24

Alright. Boston. What was it called? Taco for tails anyway? Taco's for tails.

Alright. Boston. What was it called? Taco for tails anyway? Taco's for tails.

42:29

You're in. And, dude, if anything is illustrative like that, I'm automatically in. I love two t's.

You're in. And, dude, if anything is illustrative like that, I'm automatically in. I love two t's.

42:34

Okay. So here's another one.

Okay. So here's another one.

42:37

Hey, boss. You know that car companies like us.

Hey, boss. You know that car companies like us.

42:40

We spend the most on Super Bowl ads. Right? But we don't got the budget. Who's got the budget for that kind of thing. Where are we gonna spend twenty million dollars this year on Super Bowl ads for our car?

We spend the most on Super Bowl ads. Right? But we don't got the budget. Who's got the budget for that kind of thing. Where are we gonna spend twenty million dollars this year on Super Bowl ads for our car?

42:49

What are we Kia? Yeah. Yeah. We're Kia. And so, you know, are we gonna do here?

What are we Kia? Yeah. Yeah. We're Kia. And so, you know, are we gonna do here?

42:54

Here's what we're gonna do. I don't know if you noticed boss, but this is this new trend of when players arrive for the game, the cameras kinda show them walking out with their outfit as they're walking in with their beats by dre headphones or their briefcase, and they're, like, coming in for the job. And it's, like, in the pregame, there's not there's just They're trying to fill time so that, oh, Patrick Mahomes is here. Look at him. He's entering the building.

Here's what we're gonna do. I don't know if you noticed boss, but this is this new trend of when players arrive for the game, the cameras kinda show them walking out with their outfit as they're walking in with their beats by dre headphones or their briefcase, and they're, like, coming in for the job. And it's, like, in the pregame, there's not there's just They're trying to fill time so that, oh, Patrick Mahomes is here. Look at him. He's entering the building.

43:15

Wait a minute.

Wait a minute.

43:16

This whole entering the building thing. Say it with me, boss. Marketing moment.

This whole entering the building thing. Say it with me, boss. Marketing moment.

43:21

Why don't we put them in baller cars

Why don't we put them in baller cars

43:24

that are just tricked out beyond belief, and they're gonna we're gonna film

that are just tricked out beyond belief, and they're gonna we're gonna film

43:28

the actual arrival

the actual arrival

43:30

at the stadium.

at the stadium.

43:31

And I think, actually, it's Rolls Royce who should do this, but they should the Rolls Royce

And I think, actually, it's Rolls Royce who should do this, but they should the Rolls Royce

43:36

needs to transport everybody

needs to transport everybody

43:38

in badass rolls royces to the stadium, and the quarterbacks get the best, whatever the phantom triple whatever. Let This is for a luxury brand, Lamborghini, whoever it is. You gotta you gotta get the players to show up in style because TV will pick that up. Of them showing up. There needs to be a freaking fog machine,

in badass rolls royces to the stadium, and the quarterbacks get the best, whatever the phantom triple whatever. Let This is for a luxury brand, Lamborghini, whoever it is. You gotta you gotta get the players to show up in style because TV will pick that up. Of them showing up. There needs to be a freaking fog machine,

43:56

and it just needs to look crazy. And so we're brandon that moment, and actually

and it just needs to look crazy. And so we're brandon that moment, and actually

44:00

I got my buddies here from, Louis Vuitton. They're also gonna

I got my buddies here from, Louis Vuitton. They're also gonna

44:04

just put just drip everybody's outfit out because This now this entrance is a red carpet entrance, and we're gonna we're gonna own that red carpet entrance from from the moment they arrive at the stadium. What do you think, boss? This Look, the thing about classy is you can't try too hard. And now you're trying too hard. That's not classy.

just put just drip everybody's outfit out because This now this entrance is a red carpet entrance, and we're gonna we're gonna own that red carpet entrance from from the moment they arrive at the stadium. What do you think, boss? This Look, the thing about classy is you can't try too hard. And now you're trying too hard. That's not classy.

44:21

I'm sorry, boss. I'm sorry. I'm sorry. I'm sorry. Okay. I'll do better. It's not idea. Unless we're talking about, like, what do I wanna souped up Acura? I mean, like, what are we gonna do here? Like, like, I've learned enough I've seen enough hammered Limos in my life. I don't think you can make those things cool. I'm out. Alright, boss.

I'm sorry, boss. I'm sorry. I'm sorry. I'm sorry. Okay. I'll do better. It's not idea. Unless we're talking about, like, what do I wanna souped up Acura? I mean, like, what are we gonna do here? Like, like, I've learned enough I've seen enough hammered Limos in my life. I don't think you can make those things cool. I'm out. Alright, boss.

44:37

Listen.

Listen.

44:39

I don't know. I don't know if it's, if it's me, I don't know

I don't know. I don't know if it's, if it's me, I don't know

44:43

if I've been drinking too much, but I've just I'm stumped on ideas here.

if I've been drinking too much, but I've just I'm stumped on ideas here.

44:48

I I I'm a I'm a I'm a CMO with no ideas.

I I I'm a I'm a I'm a CMO with no ideas.

44:51

Why does a writer would not give you ideas? I just I just can't. I'm a I got writer's block. I just got no ideas. Here's what we're gonna do. We're gonna go name mister Beast,

Why does a writer would not give you ideas? I just I just can't. I'm a I got writer's block. I just got no ideas. Here's what we're gonna do. We're gonna go name mister Beast,

44:59

our temporary CMO for the weekend.

our temporary CMO for the weekend.

45:02

And we're gonna give mister Beast our entire budget And we're gonna say, mister Beast,

And we're gonna give mister Beast our entire budget And we're gonna say, mister Beast,

45:07

you take our ten million dollar Super Bowl budget, and you do a video

you take our ten million dollar Super Bowl budget, and you do a video

45:13

on your own, you come up with your own Super Bowl marketing campaign that is different than whatever's gonna be in the Super Bowl. This guy gets a hundred million views per video.

on your own, you come up with your own Super Bowl marketing campaign that is different than whatever's gonna be in the Super Bowl. This guy gets a hundred million views per video.

45:21

And people love him, and he's not just it is gonna stand out. We're gonna instead, what we're gonna do actually, here's what we're gonna do. We're gonna buy airtime, the kinda like the the fifteen second or thirty second ad slot, and it's just gonna tell people to go watch mister Beast's video.

And people love him, and he's not just it is gonna stand out. We're gonna instead, what we're gonna do actually, here's what we're gonna do. We're gonna buy airtime, the kinda like the the fifteen second or thirty second ad slot, and it's just gonna tell people to go watch mister Beast's video.

45:36

Or it's gonna be mister beast on the screen, and he's gonna be clicking upload. And then you have to go to his channel to see what the actual video is. What do you think boss?

Or it's gonna be mister beast on the screen, and he's gonna be clicking upload. And then you have to go to his channel to see what the actual video is. What do you think boss?

45:44

I'm out. I'm out, dog. Too many steps. That's too you're getting too creative for me. You're trying to win an award, not make me money.

I'm out. I'm out, dog. Too many steps. That's too you're getting too creative for me. You're trying to win an award, not make me money.

45:50

I do like the awards. As CMO,

I do like the awards. As CMO,

45:53

I kind of build my whole reputation, not on things, but on industry awards, pure respect. If I hear a marketing person brag about an award, I'm automatically out. I cannot stand those types of people. I that this is a really funny idea.

I kind of build my whole reputation, not on things, but on industry awards, pure respect. If I hear a marketing person brag about an award, I'm automatically out. I cannot stand those types of people. I that this is a really funny idea.

46:07

With the coin based thing, so they were getting a bunch of props for their ad. Do you remember what happened last year when the Coinbase CEO came out and was just like, people have been asking, so here's the backstory around the ad. It made up this whole story. Said this whole story where he was like, you know, we just wanted something cool. Everything seemed so cliche. And we got all these pitches from ad agencies about celebrities. I never he's like, side note, I don't even understand why

With the coin based thing, so they were getting a bunch of props for their ad. Do you remember what happened last year when the Coinbase CEO came out and was just like, people have been asking, so here's the backstory around the ad. It made up this whole story. Said this whole story where he was like, you know, we just wanted something cool. Everything seemed so cliche. And we got all these pitches from ad agencies about celebrities. I never he's like, side note, I don't even understand why

46:29

people would buy a product as a celebrity status. I've never made sense to me. It's just the most programmer he's got to say. Dunked on. He was just someone was just tossing up the basketball, and this woman comes in and just dunks them right in his face. And so he's like, you know, the team came up with this idea it required no budget.

people would buy a product as a celebrity status. I've never made sense to me. It's just the most programmer he's got to say. Dunked on. He was just someone was just tossing up the basketball, and this woman comes in and just dunks them right in his face. And so he's like, you know, the team came up with this idea it required no budget.

46:46

It delivered this epic return because it was so different. No agency would have ever thought about this. And this woman comes in and she goes, Except an agency did think about this. My agency, we presented it to you on eight thirteen.

It delivered this epic return because it was so different. No agency would have ever thought about this. And this woman comes in and she goes, Except an agency did think about this. My agency, we presented it to you on eight thirteen.

46:57

Slide nineteen is our is our idea for this.

Slide nineteen is our is our idea for this.

47:00

And then people and then all the ad agency people were like, get them.

And then people and then all the ad agency people were like, get them.

47:05

They were like, we never get respect. And so they all were like, this is about client agency respect, and they made it like a bigger deal. Like, they tried to create like a BLM movement, but for agencies, and it just didn't catch on. But, like, people tried. And then he had to come back and be like, But but the the weak move. So so all of it was fine. I actually have no problem with any of it up till this point.

They were like, we never get respect. And so they all were like, this is about client agency respect, and they made it like a bigger deal. Like, they tried to create like a BLM movement, but for agencies, and it just didn't catch on. But, like, people tried. And then he had to come back and be like, But but the the weak move. So so all of it was fine. I actually have no problem with any of it up till this point.

47:24

Whatever he said, I have no problem with what she did Cool. Great, great move on her part too. The small boy stuff was at the end. He comes back and he goes.

Whatever he said, I have no problem with what she did Cool. Great, great move on her part too. The small boy stuff was at the end. He comes back and he goes.

47:33

Oh, I I'm so sorry. The team was working together so well with the agency. I just thought it was all one team. The the collaboration

Oh, I I'm so sorry. The team was working together so well with the agency. I just thought it was all one team. The the collaboration

47:41

was so good. That it just seemed like it was all our own internal team. They were so integrated.

was so good. That it just seemed like it was all our own internal team. They were so integrated.

47:47

Dude, I was like, bro, that's like me That's like, I walked in on my sister once when she my mom was like, go tell your sister to study, and I walked in. She was sleeping. And I go, mom, she's sleeping. She goes, I'm not sleeping. I'm reviewing in my head. And I go, oh, she's stunning in her head. It's like,

Dude, I was like, bro, that's like me That's like, I walked in on my sister once when she my mom was like, go tell your sister to study, and I walked in. She was sleeping. And I go, mom, she's sleeping. She goes, I'm not sleeping. I'm reviewing in my head. And I go, oh, she's stunning in her head. It's like,

48:02

the the world's worst excuse was,

the the world's worst excuse was,

48:05

I the team was so

I the team was so

48:07

so cohesive. I just thought it was us.

so cohesive. I just thought it was us.

48:10

Yeah. That's why we give credit.

Yeah. That's why we give credit.

48:12

Dude, I like that guy, Brian. I'm a big fan of his. He got dumped on there. He that was that was a that was a loss on that on his part. That's the only, like, big loss I've seen him have. Few l's. But we all take our l's. Right? We got Yeah. He got thunked on there. Pocketful l's.

Dude, I like that guy, Brian. I'm a big fan of his. He got dumped on there. He that was that was a that was a loss on that on his part. That's the only, like, big loss I've seen him have. Few l's. But we all take our l's. Right? We got Yeah. He got thunked on there. Pocketful l's.

48:27

Alright. Here's here's another one.

Alright. Here's here's another one.

48:32

Let's see. Okay. So now the ad concept itself, if you had to create an ad that you think would work. What would you do to make a good ad for the Super Bowl? Oh, man. I'd probably just make a bunch of them and just run them on TikTok or YouTube and see which one is doing okay and just do whatever that one is. Yes. That's a good testing, but like,

Let's see. Okay. So now the ad concept itself, if you had to create an ad that you think would work. What would you do to make a good ad for the Super Bowl? Oh, man. I'd probably just make a bunch of them and just run them on TikTok or YouTube and see which one is doing okay and just do whatever that one is. Yes. That's a good testing, but like,

48:49

what do you think would actually make a good ad?

what do you think would actually make a good ad?

48:51

What would make an ad that actually gets people to convert

What would make an ad that actually gets people to convert

48:55

Matt Damon.

Matt Damon.

48:58

It's three strategies.

It's three strategies.

49:00

Yeah.

Yeah.

49:01

Epic story.

Epic story.

49:02

Matt Damon.

Matt Damon.

49:04

Or what I think is I think what somebody should do

Or what I think is I think what somebody should do

49:07

this is not allowed because they reject these ideas. But I think you gotta create some drama.

this is not allowed because they reject these ideas. But I think you gotta create some drama.

49:12

So I think you wanna have

So I think you wanna have

49:14

a sort of like a will it or won't it moment. And so, like, you know,

a sort of like a will it or won't it moment. And so, like, you know,

49:19

I wanna see a mouse in a tank with a snake.

I wanna see a mouse in a tank with a snake.

49:22

And there's just tension.

And there's just tension.

49:25

It's like, what's gonna happen here?

It's like, what's gonna happen here?

49:29

And there's like one safe place the mouse can go, and it's this is a triple a ad and it's we're not too bad triple a. It's like, is the mouse gonna what's gonna happen to this mouse? Or, like, there's a man in a box and he needs your help.

And there's like one safe place the mouse can go, and it's this is a triple a ad and it's we're not too bad triple a. It's like, is the mouse gonna what's gonna happen to this mouse? Or, like, there's a man in a box and he needs your help.

49:40

The no. That's the premise. Let's go this riff off of that. I think you gotta have some drama. And I think maybe you run it at the beginning of this show, and then you have, like, the YouTube channel where it's live

The no. That's the premise. Let's go this riff off of that. I think you gotta have some drama. And I think maybe you run it at the beginning of this show, and then you have, like, the YouTube channel where it's live

49:51

go to go to YouTube and see what see

go to go to YouTube and see what see

49:54

will it or won't it? What's gonna happen?

will it or won't it? What's gonna happen?

49:57

I've heard You create this will it or won't it concept? This is awesome. It's a great concept. I remember going to a bar once. It always will, by the way.

I've heard You create this will it or won't it concept? This is awesome. It's a great concept. I remember going to a bar once. It always will, by the way.

50:07

A great marketing thing that happened once was,

A great marketing thing that happened once was,

50:09

I went to this bar,

I went to this bar,

50:11

and the bar owner was like, dude, we need to come up with a way for people to like buy more drinks or something. It's like, and I was like, oh, you could hire dancers. You could do this. You could do that. Like, you know, make this club, like, He said, I don't get the money for all that. He said we went back, like, a month later, and he had done the most genius thing.

and the bar owner was like, dude, we need to come up with a way for people to like buy more drinks or something. It's like, and I was like, oh, you could hire dancers. You could do this. You could do that. Like, you know, make this club, like, He said, I don't get the money for all that. He said we went back, like, a month later, and he had done the most genius thing.

50:27

This is in Australia. Have you ever heard of a crab race?

This is in Australia. Have you ever heard of a crab race?

50:31

No.

No.

50:32

That's what they did. What they did? Is that the one does the one does a winner not get beaten or something?

That's what they did. What they did? Is that the one does the one does a winner not get beaten or something?

50:36

Well, no. It's it's kinda like it's just the most random dumb thing, but everybody got so excited.

Well, no. It's it's kinda like it's just the most random dumb thing, but everybody got so excited.

50:42

He took a giant bowl. He filled it with these like mini hermit crabs.

He took a giant bowl. He filled it with these like mini hermit crabs.

50:46

And each hermit crab, he just took a Sharpie and he wrote a one fifty on it. And then, basically, he's like, it's time for the crab race.

And each hermit crab, he just took a Sharpie and he wrote a one fifty on it. And then, basically, he's like, it's time for the crab race.

50:55

Go buy a drink

Go buy a drink

50:56

and pick a number. And so everybody gets to buy a drink, pick a number, and if your

and pick a number. And so everybody gets to buy a drink, pick a number, and if your

51:01

crab wins the race. So they basically put the crabs in a bowl. They put it in the middle of the circle. They remove the bowl. And there's a outer ring. And who at whichever crab gets to the outer ring first wins, and that is the hero crab. He gets to, like, come back next week and, like, defend his his championship.

crab wins the race. So they basically put the crabs in a bowl. They put it in the middle of the circle. They remove the bowl. And there's a outer ring. And who at whichever crab gets to the outer ring first wins, and that is the hero crab. He gets to, like, come back next week and, like, defend his his championship.

51:17

And anybody who bet on that crab gets, like, whatever's either some money or, like, free, you know, like, free shock like, you know, you and all your friends or whatever it is. And so it just created this hype. People started coming every week for this thing. I don't I don't think he invented it. I think other bars do this. But he, like, he brought that concept into his bar. It's the first time I had ever seen it. I've never seen an American bar do this. And I cannot tell you much excitement? This this one simple thing drove.

And anybody who bet on that crab gets, like, whatever's either some money or, like, free, you know, like, free shock like, you know, you and all your friends or whatever it is. And so it just created this hype. People started coming every week for this thing. I don't I don't think he invented it. I think other bars do this. But he, like, he brought that concept into his bar. It's the first time I had ever seen it. I've never seen an American bar do this. And I cannot tell you much excitement? This this one simple thing drove.

51:45

We need that for this podcast.

We need that for this podcast.

51:47

The end of every episode.

The end of every episode.

51:49

Yeah. That that's a that's really awesome. That's a great idea. People in the comments on YouTube should bet a number, pick a number, and then we just And then at the end of the episode, are they, like, every other episode or whatever we, like, do the reveal, and we, we show who won.

Yeah. That that's a that's really awesome. That's a great idea. People in the comments on YouTube should bet a number, pick a number, and then we just And then at the end of the episode, are they, like, every other episode or whatever we, like, do the reveal, and we, we show who won.

52:03

Yeah. We should do that. We should do that for this podcast. We should do something like that for this pod. Call your crab guy and let him You got a guy?

Yeah. We should do that. We should do that for this podcast. We should do something like that for this pod. Call your crab guy and let him You got a guy?

52:13

Alright. Okay. I forgot one of my fa forgot one of my favorite ones, dude. You might you'll appreciate this as a dog guy. Have you seen the puppy bowl?

Alright. Okay. I forgot one of my fa forgot one of my favorite ones, dude. You might you'll appreciate this as a dog guy. Have you seen the puppy bowl?

52:20

I love the puppy bowl. Genius genius idea that,

I love the puppy bowl. Genius genius idea that,

52:24

whose animal planet did? I think basically what happened was they were, like,

whose animal planet did? I think basically what happened was they were, like,

52:28

the, like, you know, the head of programming, it's like, hey, what are we gonna run this Sunday to that that will get ratings? And they're like, against the Super Bowl? Great. Yeah. Let me,

the, like, you know, the head of programming, it's like, hey, what are we gonna run this Sunday to that that will get ratings? And they're like, against the Super Bowl? Great. Yeah. Let me,

52:36

Like, thanks for the impossible task. What can I come up with that's gonna run on Sunday against the Super Bowl and still get viewers? And that's when they created the puppy bowl, which is kind of actually the same idea as the crab race that Basically, it's a bunch of puppies with toys, and there's a ref. And, basically, if any puppy randomly

Like, thanks for the impossible task. What can I come up with that's gonna run on Sunday against the Super Bowl and still get viewers? And that's when they created the puppy bowl, which is kind of actually the same idea as the crab race that Basically, it's a bunch of puppies with toys, and there's a ref. And, basically, if any puppy randomly

52:52

walks into the end zone with a toy, the ref is like, touchdown.

walks into the end zone with a toy, the ref is like, touchdown.

52:56

This guy's score. Dude,

This guy's score. Dude,

52:58

you missed one low hanging fruit that I thought was pretty obvious. Super Blount Sunday.

you missed one low hanging fruit that I thought was pretty obvious. Super Blount Sunday.

53:03

What are we gonna do with that?

What are we gonna do with that?

53:05

I know. I don't know yet. But Super Blunt Sunday, it all starts with the phrase. I like Super Blunt Sunday. Shirley, we can work backwards from the name kinda guy I know. Yeah.

I know. I don't know yet. But Super Blunt Sunday, it all starts with the phrase. I like Super Blunt Sunday. Shirley, we can work backwards from the name kinda guy I know. Yeah.

53:16

Anyway,

Anyway,

53:17

good pot. People are gonna have some facts Yeah. You you get to be a no at all this Sunday, and just remember everybody loves a no at all.

good pot. People are gonna have some facts Yeah. You you get to be a no at all this Sunday, and just remember everybody loves a no at all.

53:27

That's the roll end.

That's the roll end.

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