00:00
What three creators do you see that you think could become billionaires? Is that mister Beast, dude perfect or something like that? And then he said to you. No way.
00:09
Cody. Oh, Cody.
00:10
Time on you. Copying all. Algorithm has shined upon him. Cody is one of the biggest YouTubers on the platform. How did you get good at doing what do. If you go and listen to my first episode of my podcast, it was complete garbage. Right. If I'm thinking about like what makes a good podcast or what makes a good YouTube video or what makes a good song. The number one thing you can do is
00:31
how much are you thinking about, like, the business side of of being a billionaire?
00:36
I was younger, it was like literally just about the creative. But now that I'm getting older, it's like I want the business to succeed.
00:42
And then he looks phone. He's like Elon's been texting me, and then he showed us his phone. It was like Elon Musk. He was like, come over. And he was like, should we go over to his house? Yeah. I mean, you can't really say no to that. And so he got in cars and drove to his house. We got to his house, and him and Grimes are, like, standing on the driveway with lanterns. Like, welcome to Why? My house? That's insane. What's he like? Like, it was one of those things where we
01:13
By the way, I list I list this is like one of my favorite podcasts. Oh, hell yeah. So it's an honor to be on it. Right. Because I it's one of two that I listened to.
01:21
That's not a response from you guys. Amazing. Yeah. No. I'm I'm serious. So, like, when you hear me out, there's, like, let's go. I mean, it's all in. Yeah. Obviously. But yeah. It's I'll they're good too. I like them too. Yeah. So do you guys just switch between you guys? And and how I built this.
01:35
And you let so you listen to the parts. You kinda know the the vibe. And so I advised you to come on,
01:40
did you think about, like,
01:42
What are we gonna, like, because it's different than our normal episodes. Right? Yeah. Yeah. Sam's down here. Second,
01:48
you're, like, cool, entertainment guy, and we're usually, like, nerdy tech guys.
01:53
What do you think was gonna happen on this? I don't know. But I like, being the guest on a podcast is so much better than being the host of one. Right. Because, like, it's, like, that's your right side of the drive. You can see, yeah, the pressure's on you. I can just hear and answer questions Yeah. Yeah. Good. Okay. Well, that's what we're gonna do. But the the actually, the interesting thing is you actually started as kind of nerdy tech guy too. I did. Yeah. You were,
02:14
I think, like, iOS dev. Yep. And
02:17
Let's start there. So the origin story is
02:19
you,
02:21
you go to Duke, and you you make a viral app at one point. I don't know if we were school or right after school. It was I was during
02:28
college. During college. I was, what did it actually do? So I know it was called
02:32
cap that or I cap that? I'd cap that. I cap that. Yeah. What did what was the app? A very funny name, by the way. Yeah.
02:40
So it was, like, I was a senior in college And, I was on the diving team all four years, so I, like, didn't have, like, in the summers and stuff, I was just training.
02:50
And so I never did an internship. I didn't have any resume by the time I was a senior, and all these all my, like, peers
02:57
were doing internships, and they had jobs lined up for as soon as I graduated, I didn't. I had nothing. And that kinda scared me because I'm Canadian, and I wanted to stay in the states. So I needed a visa, which means I needed a job. And I also just, like, needed money and stuff for when I graduated. I was like, what the fuck am I gonna do?
03:12
So I was studying computer science at that time.
03:16
And, they didn't have an iOS class, but I was, like, I was obsessed with my phone, obviously, and
03:21
I was like, I really wanna know how to make an app. So I just bought a book, taught myself,
03:26
and then Like, you know, the way you really teach yourself something is you sure you can, like, read and watch YouTube videos, but, like, it's by, you know, thinking of a project and then trying to make it come to life. So that was my project. There was one that did something similar, but it was a paid app. And I was like, oh, this is a perfect opportunity because it's not a hard idea. And what was it? So you're captioning Yeah. Basically, there's, like, or, like, as a meme meme generator?
03:48
Basically, yeah. It was, like, you would select a picture from your library or take a picture, and then it would it had, like, an internal database of funny captions that we all just, like, got drunk and came up with. And so it automatically
04:00
apply one to the picture in white font. But, like,
04:04
all the captions were sort of general enough where people thought there was, like, AI going on. Like, what's an example? Like, what do you mean? Like, like, I don't know. A super one I guess a stupid one would be, like, you take a picture of someone in here and it'd be, like, addicted to cocaine or something like that.
04:18
And people would have seen that guy. He is. That's so true.
04:22
He does look like a coke.
04:25
And so it and okay. So then the way I got it to spread
04:30
is it got rejected by the Apple review, you know, board or whatever Right. Multiple times. And so I was, like, for being inappropriate.
04:37
So I was like, hey. How did I can't make this app clean because then it's not funny. Right. And it won't do anything.
04:43
So I basically had the I I wrote some code so that the internal database was timed because I knew the app review process took like a week. Right. So then, basically, after seven days,
04:55
it would release all the dirty captions. So I've got by the Apple Review system. Amazing. And then everyone was like, oh my god. This app is so wild. Like, look at this, swear words in it. And it just blew up. It was the number one app in the App Store. You're just on Canvas, like eBay and Google, and it was number one, and I had paid zero dollars for marketing. Right. And I'm on campus, like,
05:15
I don't know what to do
05:17
because I know I should be making money from this, but I'm not, and I have no idea how to make money or anything about business. Right? And I was talking to my friend. I was like, what do I do? And he was like, dude, you should, like, sell ads. And I was like, I don't know.
05:29
How do I even start to do that? Right?
05:32
Like, I didn't know the first thing about setting up, like, a ad SDK or anything.
05:37
And so and you also kinda know your shelf, like, you know, every day that you're top is great. Exactly. It might not be the case a hundred days from now when I figure this out. And when you blow up that fast, the graph goes the other way just as quick. Right.
05:51
So I was stressing on what to do. And,
05:54
I got an email from a CEO of a startup in Palo Alto. And he was like, hey, saw your app. I love it. I wanna hire you and buy the app.
06:04
And I was like, perfect. Yeah. That worked out. So I I would took a trip to Palo Alto. Which was cool for me because, like, growing up, you know, being obsessed with Apple and Steve Jobs, I was, like, Silicon Valley is like a dream. That's where I'd wanna end up. Is this it? This is the This is it. Yeah. Oh, amazing. No. This is I'd cap that too. The sequel.
06:23
So, like, when this company I was surprised you didn't go with, like, dose or something. I know. Right?
06:28
I tell you this on on my podcast? No. No. No. Okay. When so I I took a trip to Palo Alto, fell in love with it, met the team. They loved they, like, you know, we just got along great. It was a it was a mobile ad SDK
06:39
company. Yep. It was a mobile ad network. So they needed my app to drive traffic through the network. Cool. And I needed money in a job. Right. So they, like, it was, you know, pretty,
06:50
mutually beneficial.
06:51
They acquired the app. I think it was, like, for fifty k, half in cash, half in stock.
06:56
Which was great for me. It was a nice, like, lump sum to get a lump sum. Sorry to get, like, a, apartment and furniture and stuff. And then my first job was to make a sequel was to make a sequel that was a paid version.
07:09
Oh, no. Actually, no. The my first job was to make a I cap that plus
07:14
Which was the paid version. Right. And we we launched it, and immediately it made two hundred grand. And I was like, damn it.
07:22
Wow.
07:23
Damn it. You should've just done this by myself. You're early to the plus train, but there wasn't apple plus. And then we did ESPN plus. Exactly. You're you're I invented that. Yeah.
07:33
I haven't patented, actually.
07:35
And so then we made I kept that two, and then we made I kept that two plus and we just milked this thing.
07:41
How much this do you think is generated? Made like half a million bucks or something like that.
07:45
But then, you know, then it died. Yeah. But And so you had you had that run of, like, you're doing that on campus. So you got the taste of, like,
07:53
the thrill of making something,
07:55
succeeding,
07:56
kind of failing, but also succeeding at the same time. Where was your head at at that point? You're like, what are you thinking at that moment? You're like, oh, I could just do this again.
08:04
Or what was your approach after that? Like, after I got the job, just, like, after you had gone through that experience, like, did you think of, like, I'm gonna do this again. Or what what was your It definitely was my first, like, little taste of
08:17
independent success.
08:20
So that definitely gave me a little courage.
08:23
Like, my plan was, okay, I'm just gonna stay at this company
08:26
and work my ass off and try to try, you know, do what I can to make this thing a success so that, like, the stock, you know, become something and
08:35
that didn't happen. Yeah. But
08:37
Yeah. I was, like, definitely
08:40
it gave me my first little taste of success. And before that, I had never, you know, had I had never, like, felt
08:47
momentum like that before, where something's working and the graph is going up and to the right, and you're like, oh my god, I'm onto something. Right.
08:53
And then you taste of that again when you started doing, like, content. Right? Vine. Vine content was the next time you tasted that? Like, that kind of crazy virality
09:02
I actually, that was more everything
09:05
since then has been more linear. Really? Yeah. Like, I've never been you know, you see creator creators all the time that blow up, like, out of nowhere.
09:14
Like, you know, this year, it was like Alex Earl or something like that. Sure. Or,
09:19
who else? Like the octopus
09:21
octopus c k. Do you know him? No. Anyways, it happens. It seems like promising, though. He sounds like a gem.
09:27
He's really funny. But for me, it was always, like, I kind of had to grind my way
09:32
to having an audience Right. By literally downloading vine. Making videos.
09:38
I was I was actually pretty late, I would say. Like, the whole first, like, class of, you know, like, famous viners had already been a thing like King Badch Right. Britney Furland. They were already, like, people, right, that everyone recognized.
09:52
So I downloaded it. I was just like, I didn't download it with the intention of, like, being somebody or,
09:57
you know, generating an audience or anything like that. I just was I was working on a social media app for this company, and it was, like, Snapchat for video, basically.
10:06
And then Snapchat for video came out.
10:10
And so, basically, I was, like, just keeping tabs on all the new ones that were coming out and vine came out. So I downloaded it, started playing around with it, and I lived alone in Palo Alto, which has twenty one year old is the most, like, boring life imaginable.
10:22
So I
10:23
would just start making videos. I would get home from work and I just All of a sudden, like, started feeling, like, I was, like, flexing my creative muscle and hadn't done that in a long time. Yeah. It felt good. So every day I would just make more videos and then Yeah. It was like getting involved in the community, you know, like making online friends with the other people that were kind of getting some traction. Then I started showing up on the popular page and people started recognizing my face.
10:47
And I just kept doing it. Like,
10:50
just was genuinely, like, didn't try to make it a job. I just was, like, programming is my job. This is my hobby, and I'm gonna treat it like an art sort of.
11:00
And that that's sorta paid off because I people I think people liked the sincerity behind it. And you what do you mean by that? So, like, for the people that were let's compare the people that were trying really hard to, like, become famous on vine and what you were doing, what do you think was different to the outsider?
11:17
I think like selling out was a much more obvious thing
11:22
back then or a much more, like, binary thing. Whereas now it's like completely expected. It's like someone someone takes off and they start doing ad reads and their fans are like, yeah, get the bag. Let's go. Whereas back then, it was like, first of all, six seconds is really hard to endorse something in, like, naturally once I get the bag, it's Exactly. Exactly. So it was pretty obvious when people, like, started making money, and then people will be like, oh,
11:45
you know, you sold out. You're not the same. Right. So I think that it helped that I had an actual job. On the side that I was making decent money.
11:53
But you got to a couple million followers. Right? Yeah. Yeah. I think I had, like I yeah. I think I had, like, three or four or something. And on vine? I was wondering if something like that or maybe two. I don't know. What happened to vine?
12:07
I think it was just a little bit ahead of its time.
12:10
Because I think now
12:12
I mean, if it came out, like, five years ago, I feel like it would've worked.
12:16
But it was kinda working then. And then they just, like, turned it off. I think it was because when Twitter Twitter bought it before, yeah, they launched, then they launched it, And it really worked, but then, like, the traffic started tapering off. And I think they were at a crossroads where they were, like, we can't monetize
12:33
Just just our website. Right. Like Twitter was having a really time hard time monetizing. I think it still is.
12:39
And Wasn't there, like, a meeting with creators where the creators, like, we want money and Twitter was like nah. And then they wasn't there, like, some famous I remember there was something like that where they yeah. I think they, like, or in a room with, like, King Batch and those people, and they were like, we want this much money to keep posting, and they were like, we don't have it. Right.
12:58
They're like, okay. Yeah. Yeah. Yeah. So they're like, actually, we're just gonna shut it shut down the whole thing instead.
13:04
You want my money? Yeah. How about no plat? They're like, oh, okay.
13:09
So you okay. So you go through that.
13:11
You, you guys have had a you've been doing content on, like, podcast YouTube for, like, over
13:18
ten years probably almost. Right? Yeah. Almost.
13:20
What and you said, you know, it's kinda linear. So if I said, like, what was kind of breakout for you
13:26
or or, like, the breakout moments or, like, things you remember were like, oh, shit. Things just got different for me. Like, I something is different. I don't know exactly how how big this is, but something changed. I remember
13:37
I remember the first time that I hit a million views overnight.
13:42
It was, like, it was a that strange video, which was, like, one of now, like, one of your format viewed series
13:48
on my channel.
13:50
And,
13:51
I remember, like, we did a couple And they seemed to be working. People seemed to be into them, but it wasn't like a parent how much more people liked them
13:59
than, you know, the other stuff that I was doing. And then we post, like, the third or fourth one. And I remember waking up to a million views, and I was like, oh my god. That is that was unfathomable
14:09
for me. You know, even five months ago. Right. Like, those numbers just, like, don't even make sense to me.
14:16
And, so that was one
14:18
pred distinctive moment. Another one was when we
14:22
when then me and Noel went on tour for the first time and the second time and all the times after that, and the tickets would just, like, sell out.
14:31
And I was like, I see, that was a moment where I was like, I can't believe that this is now
14:35
converting into real world
14:37
sales where people wanna come to a venue and see us in person. That felt really cool. That's always, like, a weirdly
14:44
sobering thing. What do you guys do when you do that? Because we did, we've done, I think we did two live shows this year.
14:52
Both times, they, like, you know, people showed up, which was, like, shocking in the moment and afterwards.
14:57
But also we were, like, what the what do they want? Like, what are we supposed to do? Podcast, like, honestly just do the podcast in front of you while you sit here, like Yeah. I know. That's boring, I think. Yeah. And we tried to do a bunch of stuff.
15:10
I personally hate it. I hate. I'm like, I don't really wanna do that again because,
15:14
like, you know, your series is called batscreens. That's in my head, I was like, This is cringe. Right now, what's happening is a little bit cringe? What do you guys actually do when you do your live stuff? We did, so, like, the first couple shows that we did were just,
15:27
on stage, like, podcasts.
15:29
Because the same thing. We didn't really know. And then what do people wanna see? I'm not really sure they're buying tickets for a live podcast. A lot of people are sitting quietly listening to podcast live. Shows, like, hundred or something like that. Or whatever. There's a crowd of people just watching the podcast. Yeah. And that went well. But you guys are funny. And I think that's the thing they're laughing, so it's kind of a comedy show. Yeah. Yeah. So I think that works. But then we so then after that,
15:49
we did another tour where we were like, hey, we can't We need something that's gonna, like, guarantee laughs, and we really wanna wanna put effort into this. So then we wrote a show.
15:59
And then we started writing songs for the show, and it kinda became, like,
16:04
a third music, a third,
16:06
like, live sort of that's cringe that we did on stage. Gotcha. And then a third, like, just stand up comedy.
16:12
Wow. Because Noel was a stand up before we start doing anything together. So he kinda already had jobs. And In research for this, I saw a video of you doing stand up. What? Yeah.
16:22
Where? There's a video. Oh my god. Please please do not look that up. At least for the love of god, I I do not wanna see that. Oh, it's on my own channel too. I've got taking that It wasn't that hard for me to do the free search. I know it.
16:35
What's it like doing stand up? Horrifying.
16:39
Horrifying.
16:40
The thing is I
16:41
I DJ now. Yeah. I've heard. And so I, like,
16:45
that's in front of people, and I find myself, like, a lot more comfortable. Obviously because it's not just
16:51
you and the mic and the audience. It's like there's something in between, which is already awesome, you know. It's like music. Right. So you oh, for the live shows, you guys are, like, turning it into, like, a full Yeah. By the end of the tour, because we did a we we toured the whole world. Right. And we did, like, I don't know, like, a hundred shows or something like that. So by the end is, like, we had the show literally word for word.
17:12
Scripted and memorized. Right. Because when you do it that many times, it just becomes the same show. And then you, like, alter it a little bit every time. If something got to laugh, you'll add that back for the next one. And it kind of evolves. So we had Samir from Colin and Samir in here yesterday. And I had asked him a question like,
17:28
I think we said something like, you know,
17:32
what three creators do you see that you think,
17:35
like, could become billionaires? Like, you talked about mister Beast. Great. Who else? Who else do you think has that pathway or potential?
17:42
And he said, mister he said, mister Beast,
17:45
he said, a friend who's a dude perfect or something like that, and then he said you. No way. Yeah. Really?
17:51
Yeah. And I was like, that's amazing because he named fifty other YouTubers, by the way, during the episode. I was like, oh, cool. I never heard of these people because he's I'm not, like, in the, like,
18:01
I have the things I like, and I'm not, like, YouTube culture. I'm not, like, everywhere on YouTube. Yeah. And I was, like, dude, he's coming in here tomorrow. I'm gonna tell him this and see how he reacts. And You sound surprised.
18:12
I definitely am surprised. You know, the thing the thing he said wasn't like he's going to be. He's like,
18:18
they could he's like, it's up to them. Yeah. He's like they totally can. If they if they choose to, like, optimize in that direction,
18:26
they are, like, the ones who have, like, the the kind of the audience, the intelligence, and, like, the kind of the the capability to do stuff there, or they might take that energy in a different direction. Yeah.
18:37
I also, I was telling Ben all the way over here. I was like,
18:40
I feel like you and Noel could do a, like, Harold and Camargo White Castle movie. Yes. Yeah. Yeah. So we are working on something. I can't really say too much about it, but I'm a believer that that's, like, so in your guys' wheelhouse. I think it'd be a lot of fun. I remember, as I, when I was younger, I acted in a movie, like, as a kid, like, a kid actor, if a thing, and my older brother in the movie was Calpin, who is Oh, smart. Yeah. So he called me one day and he was like, hey. How's, like, school going? Right. Like, I don't even know what I had to say. I was like, how's your what do you do? What are you doing now? And he's like, oh, I'm filming Harold and Camargo to White Castle, which to me, I didn't even understand what the I didn't know what White Castle was. There was none where I was thought it was a fantasy movie. Okay. I was like, yeah. Yeah. I guess he's, like, going to some fantasy epic castle thing.
19:26
And I remember going to school and tell my friends, like, yeah. Why did he call you? Just checking in on me. What? Here's just a nice guy. He was just saying, like, you were, like, friends with him after that? Because, like, because you were saying, like, you know, when you go on tour, you hang like, if Yeah. Same thing on a set. You just sit there. Right. Right. Like, nine hours waiting for them to line up the shot. You took, like, five minutes of acting and you sit there again. Like, so he was just checking up you're like, what's good? Yeah. He was like, what's good, man? They're like, you know, how's your summer going? Is that his number?
19:50
I don't know anymore. She read it out, actually.
19:53
He came to speak at Duke, actually. And I was, like, I went up on stage, and I was, like, oh, I look totally different than, like, when I was eleven, and I was, like, yay.
20:03
And then he was like, he probably has no clue who I am. That's really funny. He seems like a nice guy. Oh, he's ultra nice.
20:10
Really nice guy. He's also I really like about him is he,
20:15
he just, like, grinded super, super hard.
20:17
At the time there's, like, no Indian actors. Like, the only Indian acting jobs you could get was, like, you're the convenience store guy. You're, like, thick accent. And remember talking to him on set. I was like, what are you gonna do after this? And he's like, he's like talking to his agent or something. And he's just kept turning down roles
20:33
because he's like, they just want me to be the stereotypical Indian guy. Yeah. And I was like,
20:38
okay. Cool. So, like, what are you gonna do instead? He's like, I don't have anything. And there's no instead. I was like, so and he's like, he's like, I have no money. And I'm just gonna, like,
20:47
I'm gonna just wait till I get a real he's like, if I do that, I'll never get out of that. Yeah. Yeah. So I'm just gonna, like, risk it all and, like, grind through this period of, like, not having anything,
20:56
until I get there. That's funny. I I took a I've told this story before on my own podcast, but I took a acting class one time, and they were talking about leaning into your typecast. At the beginning of your career. Like, you have to do
21:10
what you look like
21:12
in order to, like, get your foot in the door. Right. So we did this exercise where We all ran went around this the circle like this. It was like a, you know, room full of students. It's like twenty of them. And we all had a journal And we would all, like, one by one look at each other and write down what we thought they looked like and their typecast was.
21:29
And so, like, And then we all revealed them. Basically, like, one by one, they the the teacher would point to one of us, and then the rest of the students would read what they wrote about that person.
21:39
Wow. So it was like it was like doctor, scientists, you know, and it was like,
21:43
you know, race car driver, cool shit. And then it gets to me. And they're like influencer,
21:48
cokehead DJ
21:50
sells coke in the bathroom. It was literally like five minutes of just the most offensive shit.
21:56
Oh, it looked like a douche bag.
21:58
And I was like, damn. But, I mean, I guess that's You're an influencer in a DJ now. So
22:03
don't know too much about your lifestyle, but, like Yeah. This one ended up happening.
22:09
Yeah. He he nailed it. Actually had a similar thing. He's like, gotta call. He's like, oh, yeah. I'm gonna be on CSI.
22:15
And they're like, CSI, it's a terrorist plot. He's like, oh, man. Come on, dude. Damn it. Actually, what he did was he changed his name. So his name is not actually Cal Pen. His name is, like, Colpin Modi. And he's, like, I'm not getting any auditions for the roles I want. So we just
22:30
created a fake name by splitting his first name. Yeah. And then he started getting calls in and then they're like, he shows up and he's not white. And they were like, oh,
22:38
Okay. I answered here. Go ahead and read the role and see what happens. Yeah. Then you got it. Yeah. Actually, the funny thing is the one of the bigger roles he got was, like, Indian doctor on house. And I was, like,
22:47
you split the difference. Yeah. Yeah. Yeah. You know, not to do the accent, but, like, you know, still kinda steering wheel away. That's funny. Did you when you were, like, trying to get better at what you were doing,
23:00
how did you do that? Because, like,
23:02
Obviously, you get better by just doing reps.
23:04
But sometimes,
23:06
you know, if I wanna get better at something, I might, you know, hire a coach, read a book, take a class, like,
23:11
study and breakdown. People are already good at it. Like, how did you get good at doing what you do? Was there
23:17
any intentional kind of process you went through? I think a a lot of the times
23:21
if I'm
23:23
thinking about, like, getting what makes a good podcast
23:26
or what makes a good YouTube video or what makes a good song. I'll just, like, consume a lot of it and just think about it a lot.
23:35
But, I mean, like, the number one thing you can do is just do it.
23:38
You just learn by doing at least for me.
23:42
So that's that's how I've gotten good. It's just reps over time. Because, like, if you go and listen to my first episode of my it was complete garbage. Right. It's just something I've gotten better at. I'm still not that great at it, but, like, I've gotten better at it through the years. Right.
23:56
And now I'm going through that sort of with, like, music production too. It's just, like, I'm at the beginning stage where I'm, like, everything I make is a little bit better.
24:03
And just leaning into that, the joy in, like, conquering the zero to one phase.
24:07
And,
24:08
yeah, just, like, learning to enjoy, like, that part of the learning curve, I think, is really important. What are some things you figured out that made, like, let's say, the that cringe series, which now has, like, I don't know, hundred fifty million
24:20
views on that, that
24:22
that style of video that you do. What's something you figured out? You're like, oh, that's I used to do it this way, then I figured out this and made it better.
24:29
I don't know if it's really anything conscious.
24:34
You know, it could it's, like, it's mostly stuff that you just, like, innately pick up on when you do things over and over again when you read comments and think about what people are reacting to.
24:45
But, you know, a lot of the times, it's like the first time we did a video like that. You know, we were trying to riff and kind of stepping over each other's lines and jokes and punch lines and stuff. The next time we did it, we got a little bit better at, like, letting each other speak and, breathe. And, like, that's one thing that I think we're really good at now is we never speak over each other. Like, we never interrupt. We're really good at riffing, but, like because we're innately just conscious of, like,
25:09
you know, the audience and what they wanna hear, and no one likes to hear people interrupting and
25:14
stepping all of each other's jokes, you know.
25:17
So stuff like that,
25:21
we just get better at, like, just because you do it. You know?
25:25
I like that answer even though I wanted you to say, like, the trick.
25:30
It's like a lesson I've had to relearn so many times that there is, like, you know, are things that make things better, but they're like, there wasn't the trick. Yeah. Yeah. Yeah. It was like a shitload of reps Yeah. And caring. And then, like, you know, you just sort of, like, get better with every rep. But there's, like, there's kind of the boring. It's like the it's not the answer that's, like, yes.
25:48
I found the secret I I just I don't think it'll be fun if you went from zero
25:53
to good at something just by doing one little trick because it doesn't You don't, like, I find so much joy in,
26:00
and, like, getting a little bit better at something every time I do it, and then seeing a little evidence of that. What you get by posting online. Right? Like, the next time you do something, you obviously need, you know, five comments being like, wow, this is better than the last one you did. And you're like, fuck. Yeah. Yeah. I'm I'm getting it. You know?
26:16
That drives me. I love that feeling. We had, Mark Benson coming court here, the day before, and he he has the thing he said is, like,
26:26
happiness.
26:27
People think happiness comes from not having problems.
26:30
Happiness comes from solving problems. Yeah. Totally. And I was like, oh, yeah. That's, like, so fucking true. And,
26:36
the better version of that, it turns out is, like, when you, when you feel like you chose your that
26:40
problem,
26:44
So, like, if the weather's just bad, you know, you Yeah. You know, it's like, oh, I didn't choose this. It's happening to me. Yeah. But if you're like, no. I wanna, like, for you, you're, like, doing these long rate, fifty mile races or hundred mile races, whatever. It's like you're choosing a set of problems that you're gonna get, you know, struggle but get satisfaction
27:01
with as you overcome them. Yeah.
27:03
Right now, what are those for you? So it's like the endurance stuff.
27:08
Maybe the business stuff is like that too for you or no?
27:11
Yes.
27:12
For sure. Both of both of those things. Let's let's talk about the business stuff. So on the business side,
27:18
you know, a lot of these creators are building brands off their stuff like products. Yeah. I mean, for me, it was like, investing or other stuff. Are you doing any of that stuff? I am. Yeah. I'm developing something that I'm gonna launch in the fall,
27:29
but,
27:30
for me, it was always kinda difficult. I I would see people doing it and I was like, this okay. This seems obvious. And then I would think, like, the money that people are paying us to promote their shit on the show, like
27:41
express VPN, for example, they've been a sponsor of the show for years. And they've probably paid us, like, you know, if we totaled it all up, it's, like, an insane amount of money. Right? But their return on investment must been way higher. Right. Otherwise, they would continue to rebuy the ads year after year.
27:58
So I'm like, why don't we just, like, it just makes sense for us to own something that we're promoting? Because then we see all the upside. Right.
28:04
But it it was always
28:07
it always kinda killed me thinking of the right thing. Because I don't wanna force anything
28:12
on on my audience.
28:15
And comedy is a very hard thing to, like, align with a product or a service because it's just something that people enjoy. It's not,
28:22
you know, it's not like there's I don't know. It's not like fitness or cooking where there's, like, products that people use every time they cook. But comedy is not like that. It's,
28:33
It's just like, I don't know, generic and sort of. So I, like, when I started doing the endurance stuff, that's when I was like, oh, there's a lot of stuff that I'm doing every day. Yeah. That it's natural for me to promote. And This is really cool. Cody's run club. Yeah. So this is kinda
28:49
Kind of my first,
28:52
like,
28:53
product in this direction where, like, I wanted to make something more, like, fitness focused.
29:00
So this is, like, the first time I've done, like, running shorts, for example. When you're promoting
29:04
it, are you doing because that little video that was on there was kinda funny. Are you, like, using the, like, are you leaning into the humor side? Or are you trying to be, like, more serious when you're promoting the stuff?
29:13
That's something I still kinda battle with myself
29:16
over
29:17
how serious because, like, I always wanna be, like, comedy's a very easy crutch
29:22
to lean on. Mhmm. Because it's, like, I like making fun of myself. And also, if I'm a little bit self conscious about something, it's, like, oh, I was just joking.
29:29
So, like, this, you know, it's, like, hard for me to sit in a studio and actually make a fitness video because I'm, like, I'm not that guy. Right. I'm just doing endurance races because I like doing it. It's a challenge, but I'm not the guy that's out there, like, in slow mo, like, you can do anything. Right? No?
29:45
So I like I like to blend the two. I mean, that was great. Like, you're he's, like, on the bike, and the guy's, like, spraying, like, spraying the button to mist in your face to think, like, like, you're ready. That's great. So, yeah, this is, like, my first, you know, time kind of
29:57
generating a product and, like, the more fitness lane
30:01
then I'm gonna do something else that I think will hopefully be a little bit bigger. It'd be funny if you were just sort of the anti David Goggins. Like, just went the other Yeah. Stay soft. Yeah.
30:12
Marshmallows.
30:13
Just sign off with something so so incredibly stuff. Do you, Lee, listen to a lot of his stuff?
30:18
I do. I mean, I read his his first book,
30:21
and,
30:22
I've listened to his, like, Joe rogan episodes and stuff like that. You should, have you ever read the book, living with a seal?
30:28
No.
30:30
It's a great book. There's a entrepreneur named Jesse It'sler. Do you know him? Have you ever heard of this guy? Jesse. It's it'sler? No. He,
30:37
so he married the woman who created spanx.
30:40
Okay. He and then he created Like,
30:43
spanx, like the concept, the action?
30:46
No.
30:48
The, the shape work.
30:51
Yeah. That would be it. That would be it. Oh, that's a big idea.
30:55
She,
30:56
so and then he created he started off as a white rapper
30:59
Then,
31:00
he's always like, white wrapper. Things like, alright. Not gonna make it as a wrapper. So he's like, I'm gonna work in a,
31:07
record, like, a record label. He's like working as a re in a record label, his intern was,
31:12
like, this guy who's trying to be this rapper, trying to be all hard. He's like, yeah, I like this guy. It was fifty cent. So fifty cent was his intern for a little bit. Fifty cent goes off, blows up. So he's like, okay.
31:22
I'm he's like, that guy, like, had it. I don't really have it. He's like, what do I what can I do? He's like, he started creating jingles. So, like, wrap jingles. Okay. So he's like,
31:31
He created the Nick's theme song, like, the New York Knicks, like, go, Nick, go, whatever. Go to New York Go. And so he created sports, like, jing like, kinda, like, quick wraps for companies. Okay. And then he sells that company for, like, I don't have four million bucks. He's like, alright. I got four million bucks. I split it between the two guys. What are we gonna do now that we got two million bucks?
31:49
And they
31:51
after they sold, they met a rich guy who took him on a private jet.
31:55
And they were like, flying in this private jet. They're like, this is amazing. I mean, we would love to do this more. Can't afford a jet. So, like, it'd be cool if you could just own, like, a couple rides on a jet, like, a piece of a jet. Like, what if I could just fly on a jet ten times? That'd be amazing. Yeah. Time share for jet. So they created that ended up selling that jet or something. They sold it to Net Jets. So, there was, like, Marquis, I think it was like there. So it went and so they sold it to Net Jets, which was owned by Warren Buffett. That was a huge sale. And then now he, like, owns a piece of an NBA team. He, like, you know, ZECO Coconut Water. Mhmm. He, like, invested a bunch in that. Early on when he was like, oh, coconut water's gonna be a big thing. Yeah. Because he's an endurance athlete. Oh, nice. He loved doing long runs. And so he he's like, the running community loves coconut water, I think mainstream is gonna too. Yeah. So we found a small brand that wasn't doing that well, put a bunch of money in, and they ended up, like, selling it to Coke later. I listened to that how I built this episode. It's That's, like, one of my favorites. The coconut water one? Yeah. If you're looking for a good one. Yeah. Look look up that episode and watch that, it's great.
32:53
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33:01
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33:05
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33:09
Alright. I gotta tell you about one thing that's one of the great joys of my life. And I'm not a car's and I'm not a watch guy, but there's one thing that gives me a lot of joy, and that is having a virtual assistant.
33:19
You know, here's the scenario. I'm running my companies And even though I'm supposed to be this, CEO, we all know. I spend twenty, thirty percent of my time just doing random bullshit.
33:28
Stuff that is not high value, but it's just tedious but stuff that has to get done,
33:32
but it's not creativity. It doesn't require me. And it doesn't add a bunch of value to the business. It's just stuff. Just stuff that has to get done. And so that stuff is what a virtual assistant does. Like, just this week alone, you know, I lose my wallet. So she goes to the DMV website, fills out a bunch of forms, gets me a new license. Or, you know, every morning. People have their morning coffee. I have my morning metrics, and my morning metrics are basically all the business metrics that I care about compiled.
33:56
She goes, she finds it for all the different sources, puts it in Excel. She takes a screenshot, texts it to me so that when I wake up in the morning, I don't go on Twitter or check my email. I'm looking at what are what are the metrics at and what do I need to do? I'm just focused on the right things. So having a virtual assistant is a no brainer, whether it's travel booking, email inbox, or just knocking stuff off your personal to do list that would have just lingered there forever.
34:17
I think it's a no brainer. If you're a business owner, you should definitely do it. I I think one of the best ways to find a assistant is shepherd. So go to support shepherd dot com. You know, I pay my assistant, I think, eight dollars an hour. Like that. That's double what she was making in her previous job. So it's a win for her. And for me, it's super affordable. It's something that, you know, you don't need to have the biggest business ever be the biggest big shot in order to afford it. So it's amazing. I now do this for my COO and my CMO too. Like, I just give them assistance without them even asking because I know it makes them more productive. That's does that for me. So, of course, it's gonna do that for them too. So go to support shepherd dot com, check them out,
34:51
get an assistant and tell them I sent you. They'll take good care of you if you do that. So support shaver dot com. Check it out. And one of the things he did along the way was he was like, I really wanna run this, like, I guess there's some hardcore race in Arizona or what, okay, the hardest race. Definitely or something like that. Yeah. And he goes there and he sees,
35:08
people running
35:09
and then he sees,
35:11
This guy is just, like, a, like, a huge guy running this race, and he's, like, by himself,
35:15
and he's, like, bleeding, and he's running, and it's David Goggins, essentially. And he meets him. He's like, hey, I want to run this race next year.
35:23
Will you train me? And he's like, will you live in my house and train me? For, like, thirty days. And then he did. And then he wrote a oh, years later, he wrote a book about that whole experience. Oh, that's cool. And this was before anyone who knew who David Goggins was.
35:37
The book came out. He's and he just calls up living with a seal. He never mentions the guy's name, but he's like, this character that's, like, just like, hard as shit. And just like, you know, would wake him up, like, you know, at three in the morning, they just Like, they would run, like, eight miles at night. Yeah. Yeah. You wake him at three in the morning and be like, wake up, bitch. It's time. You know, he, like, he'd be like, Let's go. We're going running again. Yeah. Yeah. And again. I gotta read that. It's a great book. It's a great read. I see it. It's sorry. Yeah. Living with the seal. It's good. I'll look that up. A good one. Have you, like, have you, like, for the running thing? Is it, like,
36:05
why? Like, I I don't I am, like, if you told me to do an endurance thing, I'd be, like, oh, you've suggested
36:11
my least favorite activity on earth. Yeah. Yeah. Why do you do it? My parents did it growing up. So
36:17
it it's kind of in my blood. I saw them do it.
36:21
And I've always like, they they raised us. Like, we would go on bike trips all the time.
36:26
And so we were always doing it, and then we would see them do these incredible feats of fitness, and it just became something that I that drove me. And then I was, like, an athlete in college and stuff. So When I graduated, I was like, I need something to stay in shape. So, like, running just seemed like the most natural thing. And then,
36:43
once you do, you know, five miles, you're like, oh, once you do three miles, you're like, I think I can do five. And then you're like, I should I should maybe go for half marathon. You get kind of addicted to it. Right. And then
36:54
So I've done, like, marathons ever since, and then my sister signed up for an Ironman and she did it. And she's my younger sister. So I was like, damn it. She did that before me. So then I signed up for one, and then I did one. And now it just kind of, like, threw that. I was going through, like, a pretty dark period, like, right COVID.
37:12
And,
37:14
through training
37:16
for this for these I I did an ultra marathon first, and then I did an Ironman. And through training for those, I kinda, like, refund my confidence and my happiness.
37:24
So now I just, like, something I wanna make part of my life. So, like, I started the training channel.
37:29
And now I'm just planning more things. Like, I'm a do the New York marathon, and then I'm planning hundred and something mile alter that I'm trying to do. What about the music videos you guys do? Because,
37:41
they're amazing. And,
37:44
they're, like, almost like, too amazing. It's, like, wait. Like, where did this come from? Why is this, like, why is this good? Are you guys is this what you guys actually do? Like, didn't really understand. The first time I saw one, I was like, this is,
37:55
I don't know. I was just, like, very jealous. I was like, holy shit. Like, you can't have you can't be like,
37:59
relatable and funny,
38:01
but I'm also, like, make a talented on the other side. So you don't know. You get to pick, you know, that's how life works.
38:07
How'd you guys start doing that? And why is it like why is it so
38:12
so fucking good? And, like, why don't you lean it at more if it's so good?
38:16
I do think that, yeah, like, a lot of the stuff I've done or been successful at, it's been, like,
38:22
like, I'm the person to look at a pipe dream and be, like, It would be really cool to be that and then, like, actually try. Mhmm. And so that's kinda how that started was, like, you don't count yourself out. You mean? Like, yeah. Exactly. Like, I
38:34
I
38:35
somewhere in me kinda believe that I'm
38:38
probably capable of that somewhere. And I think everyone is of everything.
38:43
But I'm pretty good at, like, not,
38:45
you know, turning myself down, I guess, at the beginning. And and that's kinda what I lost in that, like, dark period was I still lost that confidence and If I thought of something, I would revert back to, like, no, you couldn't accomplish that.
38:59
But when it came to music, I was always, like, it'd be cool to, like, Do it would be cool to, like, go online and say, I have a new song out. You know what I mean? That would be a really cool point. Backwards from that. Yeah. Exactly. And, like, I never
39:11
I never played any instruments besides drums growing up. I was never really musically inclined. I had a good sense of rhythm, and I really enjoyed music.
39:20
And
39:21
so I was kinda like, no. This is something
39:23
that's not really for you. And then I was like, no. Why can't it be?
39:27
And so I downloaded FL Studio. I made a beat.
39:30
And for one of our videos, I invited Noel over because he used to actually wrap in high school.
39:36
So I was like, I made this beat. Can you just rap over it? And we'll make a funny song for the end of this video.
39:42
And, he
39:44
you know, took a little bit of convincing because he was like, I'm closed this chapter of my life.
39:48
So finally got I got him over to the place. He, you know, put a verse down
39:53
I recorded my verse. I wrote and recorded, and then I was, like, tried to figure out how to process a voice,
39:59
which song was this horrible song called keep you dick fat.
40:02
And then I remember that. This is a comedy song. Again,
40:05
again, again, the comedy is a nice crutch to lean on where you're like, we're bad, but it's funny. Yeah. Exactly. So people don't, like, put too much pressure on you or make fun of you too much.
40:14
And so we did that. Oh, that's still up. Wow. Okay.
40:20
My first beat ever. It's
40:22
horrible.
40:24
Yeah. I like the beginning stuff. I I always liked the really stuff.
40:33
How'd you decide on that as the concept?
40:35
Like, what
40:37
What didn't make it that this one as the idea? That's a great question, actually. I totally forget how we even came up with that. I think he must have said keep your dick fat or something. And then I was like, oh, that's funny. Let's put that down. Well, that's also how tiny beat gang came about. Right? Like, the the that's it was just Yeah.
40:53
It's just like that was our whole thing. It's just dick jokes and being stupid and being five years old.
40:58
So
40:59
And then so after we release this,
41:03
we shot a music video for it. And,
41:06
where we, like, used a friend that was a DP, and we shot it all nice. And then we're, like, oh, this is a fun thing. Like, doing something a little bit more high production value. This is like a really fun path to go down. And then shortly after this, I got a DM from a producer in LA His name's Diamond Pistles, now, like, a fantastic friend and has produced a ton of music for us.
41:28
He was like, hey, I'm a producer. Let me produce your next song. This is really funny. And so we were like, sure. And we showed up at his place.
41:35
And we made a song called Superzan, like, in a day or, like, we did we made that song in a day. And
41:41
How do you make a song that day? What do you so you get there? I mean, if you're working with a good producer, it's you get there, they're like, what do you wanna make? And you're like, hey. Well, I've been listening. Usually, the way a music session starts is you'll just listen to music together. And you'll be like, I've I really been into this song recently. I'll put it on. Try to find some sort of inspiration.
41:58
Or if you come in with a concept,
42:00
then you'll kinda work off that. We didn't really have anything. And so he started making a beat.
42:06
We
42:07
just, like, wrote some bullshit lyrics, and then we came up with this concert. Like, at that time, Xanax was, like, the big thing, like, little pump and all these guys were talking about, dude, doing Xanax all the time. We were like, let's make a song called Superzan where it doesn't make any sense because we don't actually know what, like, mainstream rap lyrics mean. We're just kind of trying to you know, hang on to the trending references and stuff like that. So then once we made that song, we're like, it's the song is pretty damn good. Let's shoot another video for it.
42:33
And Noel called in a bunch of favors. We ended up getting a horse for the video. These look expensive too. So you guys, like Yeah. This one was probably, like, you made a you're, like, fifty grand. Yes. I mean, music videos are at the It's on money pits. At the time, was that, like, kind of, like, significant? Like, is that, like, this was, like, a lot of money? Yeah. Yeah. It was we had nothing back then. So it was huge.
42:54
So like I said, a lot of people did it, like, on favors because they liked us and that's Diamond Pistles. You know, a lot of people that were in the video, like, she was a paid actress, but,
43:03
are just, like, friends and stuff, and we knew someone who had a horse and brought the horse and we paid them, like, five hundred bucks or something. Wow.
43:11
So then we released this on Spotify and it actually got a lot of streams because people watched the video because it was funny. Then we were like, we should do an EP maybe.
43:19
So then we started making more music and then
43:21
fast forward
43:23
two two EPs and albums later, we signed a music deal
43:27
with Erista,
43:29
and we released two songs with them. One of them being broke bitch was now has, like, over fifty million streams. I think Walkman has, like, eighty million or ninety million. Yeah. I think I saw one was, like, eighty five.
43:40
I think it's almost gold.
43:42
Was that a hundred a hundred million gold? It's just like it's a hundred thousand or it's ten million sales
43:49
And I don't know how I forget how does that even work anymore. Yeah. I forget. It's a weird equation,
43:54
but I think it's almost certified gold, which is fucking crazy. That's a funny, rap idea for you. Be like because everyone's always platinum.
44:01
Yeah. Yeah. It's like, we we win gold. Yeah. Exactly.
44:06
So you,
44:08
That's good. I like that. Yeah. I might steal that. Yeah. I'm funny too. Okay.
44:12
One of my questions on my list was, like, how do I am I it was Am I funny? And how do I get funnier?
44:18
So I would say yes. You're just you listen to the pod. Go ahead. Yeah. I I would say you're definitely funny. I chuckle.
44:24
I think you guys
44:25
Here, I'll give you some constructive criticism from a listener, from a fan of the show. I think you need better cold opens.
44:32
Agreed. A lot of times, I feel like you use the wrong moments.
44:36
And you should use the funnier moments, maybe.
44:39
It's even dumber than that. We come from a different world, so it's like,
44:44
we're just dumb about, like, how you would do a creative process. It's like, oh, you should care about this. And, like, you should run a process that, like,
44:52
Like, it looks at the feedback or the data, and then, like, makes it better. Yeah. Or, like, watch it together. Like, what could we do better? Yeah. We've never done that. Yeah. But we should.
45:00
I mean, I don't know. The show's good. So that's, like, that's my only little thing because it's such a
45:05
it's such a great opportunity for a laugh right before the smash cut to the intro. It's such a beautiful thing.
45:12
And so we we tend to, like, take our cold opens
45:15
pretty seriously. Or we're like, we need we need a good laugh right at the beginning of the show. So when someone turns it on, they're like,
45:21
I knew I liked this show. Another week, you know?
45:25
I'm sticking around one more week. I'll stay to your address. Yeah. Exactly.
45:28
I'll stick around for ten minutes exactly.
45:33
The,
45:34
I just saw some ideas. So I have an ideas section for you where I was gonna pitch you a slash Oh, yeah. Okay.
45:40
We had one before you walked in. Frozen s'mores? Yeah. I was like, why isn't there something called frozen s'mores?
45:47
So why me though?
45:48
Well, we have the idea right before you arrived. And I was like, I gotta ask Cody about further sports. Potential, you think there's potential there? Listen, I like what we're gonna do here, let me tell you that. How this I how this came about? Okay.
46:01
I was, like, in the studio, whatever. I was, like, I want, because this This might look however it looks, but, like, we're in a office building, and this is like a small, like,
46:10
cubicle of office, when we're here. Was like, I wanna buy an ice cream truck and turn it into a podcast studio and, like, roll it up to wherever we're gonna, whoever I wanna record with and, like, you know, that's what Steveo
46:21
does.
46:22
He does it in ice cream truck? It's not in a in an ice cream truck, but he has, like, a sprinter van Right. That he's turned into a little. I was worried that my No. It's not that. But he needs to be, like, having a trap pulling set. He pulled up right outside my house, and I literally, like, my commute was two seconds. That's what I wanna do. Yeah. It was pretty sick. And,
46:39
like, okay. Let's retrofit it. And then, Ben was like, you know, well, we gotta just create an ice cream brand if we're gonna do that. And then Yeah. Frozen s'mores. Yeah. Okay. Okay.
46:49
To s'more. I see the cold and the marshmallows vanilla ice cream. Okay. That's idea number one I have for you. That's good. I like that. Yeah. Marshmallows are my least favorite thing about s'mores. Agreed. Agreed.
47:00
Okay. Next one. Let's make a Netflix show. So I wanted to brainstorm with you real quick. K. A Netflix show.
47:06
Business related. So business unscripted. That's the category. K. So Shark Tank is a great show. Yeah.
47:12
We need more. So, like, you know, the way, like, you know, American idol happened,
47:16
and then the people were like, oh, shit.
47:18
The voice, x factor. Americans got talent. Like, people just took that format and started remixing, massive singer, like, they they're like, people like this amateur singing thing. We're gonna do it. Yeah. I think people like the amateur business thing. Yeah. Sharkink work. Yep. There's not really another shark tank.
47:34
There's not like another remixed version of a cool thing that you would want. If you like shark tank, you might like this. So we could do one for
47:41
like creators?
47:42
So I don't know. Just like what would what would work? What do you think?
47:45
I like the idea of doing it where people, like, come in and pitch their channel or they're, like, TikTok
47:50
idea or whatever. And then they This was a silly's idea last night. He's like, yeah, we need it for creators. Yeah. That's good. I think I've heard
47:57
heard someone doing that. I think. Because I've that's not the first time I've heard that idea. Right. But I think it's an awesome idea. So, like, well, how would it work? So they come in, you got you as a guest like, successful creators, maybe are the, like, judges or whatever. What do they get? Because, like, you know, on a business thing, you're like, I get the
48:14
yeah, what are the To get the investment, I'm gonna get. No. No. Along with the judges get. What does the contestant get? Like, what do they want
48:20
to create the to trade their channels? Every creator just needs money to fund their idea. I see.
48:26
Yeah. That's awesome. Yeah. And then you'd maybe, like, as a judge, you'd be like, hey, now I get, like, ten percent of your manager now. I get ten percent of everything that you make Right. In the future.
48:36
That's good. Yeah. Okay. You're in. I I sounds like you're in. It's out, you know, both so far. Okay. Cool. So we're doing all of these. You have a frozen s'mores first. Clearly. Yeah. Second
48:47
shark tank for for creators. Yep.
48:49
Another one,
48:51
app startup ideas. Okay. So cap that. Yep. Smash hit. Yeah. Cap that plus.
48:57
True smash hit. I kept that too.
48:59
Smash hit.
49:01
I kept that two plus. Where did it stop?
49:04
Was it two plus where it ended? That's that's when traction started dying a little bit. Have you had any and you were almost
49:11
I say almost because I can think your friend, best friend, something like that started cameo. So you were, like, very close also to creating cameo Yeah. Or being a part of cameo. Yeah. I could have been in at the beginning.
49:20
They were making that in my living room. And I was, like, this is You're, like, okay, guys. Lizzlers. I was, like, cool. Yeah. It looks cool. Thing. What are these guys doing? Then I go record a YouTube video, like, that's any cooler.
49:32
And,
49:33
and then it blew the fuck up. And then I ended up investing in series a. Right. And I was like, these guys were building this beside me.
49:40
Well, good for you because I anytime I miss the first round, it kills me to come in later, even though, like, you should just come in. It's like,
49:47
And I'm, like, so anchored. Yeah. And you're, like, the fact that they were in my living room. Out of the principal. Yeah. Yeah. I will lose more. Yeah. Exactly.
49:55
So, have you had any other, like, you know, viral app ideas that you haven't pursued because you're busy being, like I had one famous line. It was, like, it was, like,
50:04
It was like an app where you could figure out where to buy frozen s'mores.
50:11
For the smaller locator? Yes. Exactly. But then I was like, wait, that doesn't exist yet. So someone has to invent that, and then I'm gonna make that
50:19
Okay.
50:20
Do you have any problems or pain points or opportunities you've seen as, like, you know, your creator, there's
50:25
tons of companies that still give value. Be like, we serve the creator economy. Yeah. I don't think they really know or understand really how a creator's lifestyle is what they actually want. Have you seen any,
50:35
like, pain points or opportunities that you think somebody whose business minded would go do? I think AI,
50:42
like, has kinda revolutionized
50:44
I mean, like, it has everything, but I think it's there's a lot of potential there to help creators,
50:50
whether it's with, like, thumbnails, something as simple as a thumbnail or a title, right, Like, I've noticed people using AI to make their thumbnails stand out in crazy ass ways. What do they even use for that? Like, what do what do they I don't know. But a lot of times, like, they'll just make it look a little bit cartoony, but they'll then they'll, like, blend it with the original thumbnail so that it's not obvious,
51:09
but it's eye cache You're like something's weird about that thumbnail, which is what it takes to stand up is the point.
51:14
It doesn't it, like, you know, people think that a good thumbnail is, like, contrast and colors, and it's, like, A lot of times that ends up blending in. Right. You just wanna look different.
51:24
So I think AI
51:25
does that. I remember, like, in history class at Duke, actually, I learned,
51:31
that Hitler did that. So
51:33
back and back in the day, you and Hitler. Okay. Yeah. Wow. Something like mines think like, he
51:38
all the posters were colored.
51:41
Like, just a print there. Everybody was and so he all of his marketing was done in black and white. Black and white. Flyers, posters, whatever. Yeah. Because it was just the contrast Yeah. To everything else. Yeah. And it was like, yeah. So there you go. Take a page out of Hitler's book.
51:54
But I think Yeah. Got it. Yeah. Exactly.
51:57
I'm learned I'm learned exactly.
52:00
But, yeah, I think there's other stuff, like,
52:02
for example, put podcasting. I know there's so much with ads that you can do.
52:06
The most obvious to me being, like, just, you know, training some
52:11
you know, AI on
52:12
how we speak, just feeding it the transcript of our five hundred episodes. Right. And then having it write the ads for us our own voice and then actually synthesizing our voices
52:21
and reading the ads for us that we don't actually have to record anything. Right. And then eventually just doing the whole podcast.
52:28
But, like, the ad thing I think is so obvious. It should happen right away, and it if it's not already being worked on. Have you, had anybody, like, send you a link to, like, here's you doing the podcast. Here's he gonna add. Yeah. It's kinda I mean We did it last time. It was like,
52:42
forget the company's name, but I think they were looking for investment. And then I think I didn't reply to the first email. So the second one, they're like, here here's you, by the way. Here's your voice. And it was a app where you could call
52:53
you, Elon, for example, and have a conversation with Elon Right. On, you know, your computer speaker, basically. And so we called me on the podcast
53:00
and both of us just talked with me,
53:03
and it was so fucking scary. Wow. And weird. Yeah.
53:07
He's guy's great. Yeah. Yeah. Exactly. This guy's funny. I was like, our job is over. Right? We're not gonna have this job in a year. You met Elon. Right? You what was it? You went to Wanna do his house?
53:18
I party with them one time. How was it? Tell me everything. How does that even happen? We were,
53:24
this is the first time I ever met post malone.
53:27
And we're, like, you know, good friends now. I wouldn't I don't say that as a flex. I'm just, like, I fucking love the guy. And whenever he hits me up, I'm down to hang out.
53:35
But the first time he dm's me. Which is often.
53:38
He's not often. He's a fucking rock star. So it's like, I don't hear from him for eight months, then all of a sudden he'll text me and he's like, I'm in town. I'm like, fuck yeah. Let's hang.
53:48
But he
53:49
hit us up on or he hit me up on Twitter and and Noel, I think. And was like, hey.
53:56
Hey, dad or something like that. Like, I love your videos or something. And I was like, oh my god. I was a huge fan of his music. So I was like,
54:02
It's like so thrilled. And then he was like, I'm gonna I'm flying back from Australia in three days or something like that. Like, let's get drinks. And I was like, let's do it.
54:12
And I think I was at I was with Kelsey's family at the time, my wife,
54:16
like, at a family dinner or something. And he was like, I'm back in town. Let's meet at the rainbow room and you know, an hour. And I was like, alright, guys. I gotta go.
54:24
Sorry, Kelsey's family. I gotta dip out.
54:28
So we went met up with him at the rainbow room,
54:31
and we got fucked up. We were drinking, you know, lemon drops and
54:36
And it was just, like, the surreal experience where we're just, like because he's very similar. He's, like, same sense of humor. So we're just, like, joking around riffing, having a great time. And then he looks at his phone. He's like Elon Elon's been texting me and we're like, Yeah. Sure. Yeah. Totally. Just thinking it was a joke. And then he showed us his phone. It was, like, Elon Musk, who's, like, come over. And we were, like,
54:56
And he was like, should we go over to his house? And we were like,
55:01
yeah. I mean, you can't really say no to that. Yeah.
55:04
And so
55:05
we got in cars and
55:07
drove to his house.
55:09
And,
55:10
we got to his house, and him and Grimes are just, like, standing
55:13
on the driveway with lanterns.
55:17
Like, welcomed. Why? My house? Is that like I don't know. It was fucking it was was it the whole thing was from a dream. I swear to god. It was the weirdest night of all time. Was it, like, a thousand people there or it's, like, just y'all? No. It was, like, ten. Or not even. It was like, post crew plus us. These, like, you know, hangers on. They're just like, hi, include me and shit.
55:38
And then it was Elon and Grimes and, like,
55:41
I forget who else was there. A couple, like, producers
55:44
and, like, two other people. So we're all sitting around the fire.
55:48
And it's, like,
55:49
two or three in the morning,
55:52
and we're just sitting there talking and posting Elon or talking, and he's, like, nursing a glass of whiskey or something like that. And I remember thinking, like, this house doesn't have any furniture. It's really weird. And someone was like, well, this is his, like, pie party house. He's like family houses across the street or something.
56:08
And I was like, oh, that makes sense. He's like a billionaire. That's cool. Yeah. Exactly.
56:12
I would have a party house so I could have one.
56:14
With no furniture. Yeah. And so eventually and then and they're all standing. What? Serial standing, basically. No. No. No. We're sitting outside of outside, like, around a fire pit, like, on some ledge or something like that. But I think there were, like, a couple chairs. They were very sporadic.
56:27
And then I remember, like, we we finally, it was, like, four AM. I was, like, I gotta go home. Kelsey's asking where I'm at. And so we go downstairs. Can't figure out which door leads out. And I was like, I don't wanna open a random door, and then there's, like, a spaceship and they're, and they're, like That quick. There's not enough time. Get on.
56:44
So then I go back upstairs
56:47
And I, like, lean around the corner and Elon and Grimes are making out. And I was, like, okay. I'm not gonna interrupt that. Then we just went downstairs, found the door. And then we're sitting both of us, meanwhile, are sitting on the curb afterwards looking up just like,
57:00
what the fuck? No one's gonna believe this. Like, this is the wildest night we've ever had.
57:06
It was crazy. That's insane. What's he like? He was nice. Yeah. He was nice. I was pretty drunk.
57:11
What what does one talk? My memory is a little foggy, but I remember him saying some things that were like, okay. He clearly, like, thinks a little bit differently
57:19
about things. What did you,
57:22
are you like in, like, what's your in that moment? Because I whenever I meet celebrities, I make a complete ass out of myself,
57:28
to the program, like, I don't wanna go. And I don't wanna meet him. I mean, I don't wanna do it. It's, you know,
57:33
I start thinking stupid things and I say stupid things.
57:36
I think I, like,
57:38
it was one of those things where we were not invited. It was, like, posts that was invited. So he really wanted to get to know posts. So they were talking And we were sitting beside just got kinda going. Yeah.
57:49
So yeah.
57:51
Well, I mean, it Yeah. Totally. You know, agreeing.
57:55
So we were trying to, like, you know, not be a nuisance. Right?
57:59
That's a better mentality. That's that's my new mentality with Liberty's be there. Not be a nuisance. And don't yeah.
58:05
Don't get people to wish you weren't there.
58:09
You know? That's the new win. Yeah. Exactly. Yeah. Because on my win is, like, we're we're best friends after this. So what I need to do is charm the best of this guy. No. Yeah. I was too scared, honestly. That's hilarious. Dude, this was fun. Thanks for coming on.
58:21
Thanks for doing. Thanks for having me. Appreciate it. Cool. Bye. That's wrap.
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