00:00

I think you could build a easily a hundred thousand plus person list doing this product. And then there is a clear, like, premium offering on the back end, but the the core of it is, quiz funnel up top daily newsletter, and get there and get to a hundred thousand. I I I would I'm on a throw down the gauntlet for somebody who's board and looking for a project that will actually stick. They'll actually get have some legs, because I know this would have legs.

I think you could build a easily a hundred thousand plus person list doing this product. And then there is a clear, like, premium offering on the back end, but the the core of it is, quiz funnel up top daily newsletter, and get there and get to a hundred thousand. I I I would I'm on a throw down the gauntlet for somebody who's board and looking for a project that will actually stick. They'll actually get have some legs, because I know this would have legs.

00:25

I feel like I can rule the world. I know I could be what I want to.

I feel like I can rule the world. I know I could be what I want to.

00:30

I put my all in it like a day's all on a road. Let's travel never looking

I put my all in it like a day's all on a road. Let's travel never looking

00:35

Alright, everyone. We're gonna talk about some good stuff in this episode. But before you get to it, could you do me a favor? Go to Spotify

Alright, everyone. We're gonna talk about some good stuff in this episode. But before you get to it, could you do me a favor? Go to Spotify

00:42

and click the follow button. The reason why is lately We've been getting way more listeners on Spotify, and I think it's because we're going up the charts, but I wanna be sure of that. And in order to go up the charts, I need you to click follow. So it's gonna be like a big experiment. I'm gonna reveal the results next time, but go to Spotify. Go to my first million and click that blue button that says follow. Click it for me. Please. I'll reveal the results soon. I think that's means we're gonna go up in the chart. Alright. First segment, we're gonna talk about horoscopes. Specifically, there's a couple of companies that we talk about horoscopes dot com astrology dot com, sanctuary world dot co that make literally tens of millions of dollars a year talking about the horoscope business. It's pretty wild because something like fifty percent of, women in America are interested in that topic, which I had no idea. We also talk about Judge Judy and Michael buffer. I know that sounds weird. You may not even know that name Michael buffer. His guy says, let's get ready to rumble. We talk about those two folks and how they make something like four hundred million dollars. Let me actually break down why they make that money and how you can replicate that. And then finally, we talk about two little side

and click the follow button. The reason why is lately We've been getting way more listeners on Spotify, and I think it's because we're going up the charts, but I wanna be sure of that. And in order to go up the charts, I need you to click follow. So it's gonna be like a big experiment. I'm gonna reveal the results next time, but go to Spotify. Go to my first million and click that blue button that says follow. Click it for me. Please. I'll reveal the results soon. I think that's means we're gonna go up in the chart. Alright. First segment, we're gonna talk about horoscopes. Specifically, there's a couple of companies that we talk about horoscopes dot com astrology dot com, sanctuary world dot co that make literally tens of millions of dollars a year talking about the horoscope business. It's pretty wild because something like fifty percent of, women in America are interested in that topic, which I had no idea. We also talk about Judge Judy and Michael buffer. I know that sounds weird. You may not even know that name Michael buffer. His guy says, let's get ready to rumble. We talk about those two folks and how they make something like four hundred million dollars. Let me actually break down why they make that money and how you can replicate that. And then finally, we talk about two little side

01:37

stories,

stories,

01:41

about side products that Sean and I have. We actually launched, like, dozens of products that we've never been told. These are our embarrassing side projects.

about side products that Sean and I have. We actually launched, like, dozens of products that we've never been told. These are our embarrassing side projects.

01:49

That we haven't talked about before that we, review while we're talking about the horoscope thing. They range from starting a crystal business, which is just weird even saying that. And he also to a, a fan page that I made for PIPples. It's kind of odd. And then finally, I talk about a story about meeting Tim Ferris and it actually happened when I was kinda high on drugs one time. You'll you'll hear about it. Get to it. It's in the episode. Like I said, Spotify,

That we haven't talked about before that we, review while we're talking about the horoscope thing. They range from starting a crystal business, which is just weird even saying that. And he also to a, a fan page that I made for PIPples. It's kind of odd. And then finally, I talk about a story about meeting Tim Ferris and it actually happened when I was kinda high on drugs one time. You'll you'll hear about it. Get to it. It's in the episode. Like I said, Spotify,

02:12

see you at the end of so. Alright. What's going on? We're just talking about losing weight, Sean. Yeah. You look good. Have how long have you been doing meat only? Meet only is only four days in, but, I had heard about this. Joe rogan talked about the carnivore diet,

see you at the end of so. Alright. What's going on? We're just talking about losing weight, Sean. Yeah. You look good. Have how long have you been doing meat only? Meet only is only four days in, but, I had heard about this. Joe rogan talked about the carnivore diet,

02:26

and then, it sounded fucking ridiculous at the time. Then you started sending me you know, nude selfies, and you're like, I was like, damn, Sam's pretty stacked. You're like, yeah, dude, I'm just only eating meat. I'm like, what? Yeah. I'm only eating meat. I was like, second person's mentioned it. And then my trainer was like, he's, like, getting shredded for kinda his season or whatever. And he's, like, like, so what adjustments do you make? He goes, I just go to kind of a pretty much a meat only diet, protein only, grass fed ground beef.

and then, it sounded fucking ridiculous at the time. Then you started sending me you know, nude selfies, and you're like, I was like, damn, Sam's pretty stacked. You're like, yeah, dude, I'm just only eating meat. I'm like, what? Yeah. I'm only eating meat. I was like, second person's mentioned it. And then my trainer was like, he's, like, getting shredded for kinda his season or whatever. And he's, like, like, so what adjustments do you make? He goes, I just go to kind of a pretty much a meat only diet, protein only, grass fed ground beef.

02:53

Grass fed grass fed beef, some fish,

Grass fed grass fed beef, some fish,

02:56

That's pretty much it. A little bit of turkey. And,

That's pretty much it. A little bit of turkey. And,

03:00

so

so

03:01

I was like, well, I don't know if this is gonna kill me later, but I'll do it for two months. And let's see if I if there's any noticeable change. So we'll see.

I was like, well, I don't know if this is gonna kill me later, but I'll do it for two months. And let's see if I if there's any noticeable change. So we'll see.

03:09

Well, yeah. I was just saying you look great. You look, you lost How many? I mean, I don't know, like, pounds isn't the best way to measure it, but you probably have lost the equivalent of, like, thirty pounds of fat, maybe, twenty pounds of fat. I don't know. That that'd be a lot. My weight is the same or higher than it was when I started working out, but my, I do the DXIS scan

Well, yeah. I was just saying you look great. You look, you lost How many? I mean, I don't know, like, pounds isn't the best way to measure it, but you probably have lost the equivalent of, like, thirty pounds of fat, maybe, twenty pounds of fat. I don't know. That that'd be a lot. My weight is the same or higher than it was when I started working out, but my, I do the DXIS scan

03:28

Right. Which we talked about, which is that business where you go, you lay down and it's like a it just shows you kinda like where the fat muscle and bone is in your body sort of like an I don't know. It looks like an MRI machine, but it's not an MRI.

Right. Which we talked about, which is that business where you go, you lay down and it's like a it just shows you kinda like where the fat muscle and bone is in your body sort of like an I don't know. It looks like an MRI machine, but it's not an MRI.

03:39

And,

And,

03:40

according to that thing, I've lost, you know, like, I don't forgot, like, I do it every three months. And so the last three months, I went down three or four percent body fat. Now I'm going down another four or five percent body fat this time. So, yeah, hopefully it will lose, like, ten percent of my body fat.

according to that thing, I've lost, you know, like, I don't forgot, like, I do it every three months. And so the last three months, I went down three or four percent body fat. Now I'm going down another four or five percent body fat this time. So, yeah, hopefully it will lose, like, ten percent of my body fat.

03:55

So the first idea I wanna discuss is gonna start with a fitness story. That's my segway. But before we get into that, you're gonna do

So the first idea I wanna discuss is gonna start with a fitness story. That's my segway. But before we get into that, you're gonna do

04:04

and so for the listeners,

and so for the listeners,

04:06

we're gonna do mini episodes. I think you're gonna try the first one. Right? Don't remember what it's gonna be, but you wanted to do a rant on something. And we don't even need to say what it was, but we're gonna try a mini episode. I wonder if it's gonna work. It's gonna be probably five to ten minutes long, maybe. We'll see. Yeah. Today, we're gonna talk about,

we're gonna do mini episodes. I think you're gonna try the first one. Right? Don't remember what it's gonna be, but you wanted to do a rant on something. And we don't even need to say what it was, but we're gonna try a mini episode. I wonder if it's gonna work. It's gonna be probably five to ten minutes long, maybe. We'll see. Yeah. Today, we're gonna talk about,

04:22

a horoscope idea,

a horoscope idea,

04:24

which sounds silly, but it's actually gonna be pretty awesome. Then we're gonna talk about Judge Judy, Michael buffer, which is actually gonna be pretty awesome. And then finally, we're gonna talk about something that I've asked Sean to prepare and it's about how he manages this team of interns to get a lot done. I wanna get right into it. So wanna tell you this story about this guy named Ross Clark. You've never heard of you've never

which sounds silly, but it's actually gonna be pretty awesome. Then we're gonna talk about Judge Judy, Michael buffer, which is actually gonna be pretty awesome. And then finally, we're gonna talk about something that I've asked Sean to prepare and it's about how he manages this team of interns to get a lot done. I wanna get right into it. So wanna tell you this story about this guy named Ross Clark. You've never heard of you've never

04:42

heard of Ross Clark, probably. That's okay. So he kinda looks like me, just a white hair blonde, corn fed looking dude from I believe South Carolina. He was a triathlete,

heard of Ross Clark, probably. That's okay. So he kinda looks like me, just a white hair blonde, corn fed looking dude from I believe South Carolina. He was a triathlete,

04:50

and he used to do soulcycle. And he would go to soulcycle, and he loved seeing these women walk out of soulcycle with a glow. They had a they had a a bunch of con they're very confident when they left. And he thought to himself, how do I make people feel like that? I wanna make people feel confident. I wanna make these these women feel great about themselves. I want them to have a better life. And so he thinks, what can I do? What can I do to make that happen? And then it hits them. And it's kind of a weird thing that's hit him. But he goes, the best way that I could do this is I wanna create a store or a brand that sells crystals

and he used to do soulcycle. And he would go to soulcycle, and he loved seeing these women walk out of soulcycle with a glow. They had a they had a a bunch of con they're very confident when they left. And he thought to himself, how do I make people feel like that? I wanna make people feel confident. I wanna make these these women feel great about themselves. I want them to have a better life. And so he thinks, what can I do? What can I do to make that happen? And then it hits them. And it's kind of a weird thing that's hit him. But he goes, the best way that I could do this is I wanna create a store or a brand that sells crystals

05:20

and

and

05:22

zodiac necklaces

zodiac necklaces

05:24

and t shirts

and t shirts

05:25

and customized

and customized

05:26

birth charts

birth charts

05:27

and geos and smudge sticks, these things that make women feel great. Kinda weird. Right? Yes. And so that's what we're gonna talk about the first idea. Eddie says he's gonna launch this site this brand that creates all these. I consider them kind of weird, kind of woo woo. And he goes, I'm gonna create a brand that sells all this stuff. But first, I'm gonna start. With horoscopes. And that's the story of sanctuary world dot co. So I guess it's I think they just call it sanctuary.

and geos and smudge sticks, these things that make women feel great. Kinda weird. Right? Yes. And so that's what we're gonna talk about the first idea. Eddie says he's gonna launch this site this brand that creates all these. I consider them kind of weird, kind of woo woo. And he goes, I'm gonna create a brand that sells all this stuff. But first, I'm gonna start. With horoscopes. And that's the story of sanctuary world dot co. So I guess it's I think they just call it sanctuary.

05:54

The URL of sanctuary world dot co And the reason we're gonna talk about it is they just raised a seed round of five million dollars. Is that correct? Yeah. Something like that.

The URL of sanctuary world dot co And the reason we're gonna talk about it is they just raised a seed round of five million dollars. Is that correct? Yeah. Something like that.

06:04

So they raised five million dollars, and it's caused a little bit of controversy because

So they raised five million dollars, and it's caused a little bit of controversy because

06:10

horoscopes are

horoscopes are

06:12

Well, they're bullshit.

Well, they're bullshit.

06:14

They're bullshit in the sense that there's not a lot of facts behind them. They're not real.

They're bullshit in the sense that there's not a lot of facts behind them. They're not real.

06:19

But a lot of people buy into them thinking that they are legitimate.

But a lot of people buy into them thinking that they are legitimate.

06:23

In fact, something like forty percent of women check their horoscope on a regular basis. And they they will make decisions based off their horoscope. And the reason why I wanna bring it up is because a, it's interesting. So

In fact, something like forty percent of women check their horoscope on a regular basis. And they they will make decisions based off their horoscope. And the reason why I wanna bring it up is because a, it's interesting. So

06:36

By the way, what is this link to the soul cycle thing? That sounds like who's this guy Ross Ross Parker, is that his name? That's the story for us. Sounds like bullshit to me, Ross Parker. It sounds like he was like, oh, women believe this shit. People men believe this shit. I'm gonna sell this shit to them. I

By the way, what is this link to the soul cycle thing? That sounds like who's this guy Ross Ross Parker, is that his name? That's the story for us. Sounds like bullshit to me, Ross Parker. It sounds like he was like, oh, women believe this shit. People men believe this shit. I'm gonna sell this shit to them. I

06:53

was standing outside of soulcycle. I saw them glowing and happy, and somehow I connected the dots between feeling good after exercise

was standing outside of soulcycle. I saw them glowing and happy, and somehow I connected the dots between feeling good after exercise

07:01

do selling

do selling

07:02

crystals and hora soups. I don't know if this make any sense to me. It's

crystals and hora soups. I don't know if this make any sense to me. It's

07:06

It's a bullshit story, but

It's a bullshit story, but

07:09

Hey. You told me well. What he's doing is he's He's talking well. I'll give you that.

Hey. You told me well. What he's doing is he's He's talking well. I'll give you that.

07:12

He's connecting soulcycle. He also in the article that I read, he mentions head space. He's just name dropping. Right. This is gonna be trying to associate.

He's connecting soulcycle. He also in the article that I read, he mentions head space. He's just name dropping. Right. This is gonna be trying to associate.

07:22

At one point, he called it the Uber for zodiac signs.

At one point, he called it the Uber for zodiac signs.

07:26

So

So

07:27

Yeah. Basically, he's saying, if I say three or four legitimate company names alongside mine,

Yeah. Basically, he's saying, if I say three or four legitimate company names alongside mine,

07:34

I too will get the halo effect of being bucketed in with those guys. Alright? I'm like meditation.

I too will get the halo effect of being bucketed in with those guys. Alright? I'm like meditation.

07:39

I'm like religion. I'm like fitness.

I'm like religion. I'm like fitness.

07:42

Yeah. So that's what he did. I mean, calm calm dot com calls themselves the Nike of spiritual fitness. So, hey, look. We're, like, I I ain't gonna hate the game. Right. Or ain't gonna hate the I'm not gonna hate the player.

Yeah. So that's what he did. I mean, calm calm dot com calls themselves the Nike of spiritual fitness. So, hey, look. We're, like, I I ain't gonna hate the game. Right. Or ain't gonna hate the I'm not gonna hate the player.

07:53

So

So

07:53

let me explain to you why this is, interesting. So Josh Wolf, a guy that, I like you like. He tweeted. This is bullshit. Whoever

let me explain to you why this is, interesting. So Josh Wolf, a guy that, I like you like. He tweeted. This is bullshit. Whoever

08:02

funds this idea is a crook. Yeah.

funds this idea is a crook. Yeah.

08:05

And

And

08:06

I actually don't entirely agree with him. I understand where he's coming from though. And now I wanna give you some background about this app, the industry, and where the opportunities are. So the way this app works is you download it. Can I read his tweet? He goes.

I actually don't entirely agree with him. I understand where he's coming from though. And now I wanna give you some background about this app, the industry, and where the opportunities are. So the way this app works is you download it. Can I read his tweet? He goes.

08:19

This this is Josh Wolf on Twitter. He's a a well known VC. He says seriously shame on anyone for funding or encouraging this bullshit.

This this is Josh Wolf on Twitter. He's a a well known VC. He says seriously shame on anyone for funding or encouraging this bullshit.

08:27

No doubt there is demand, but this isn't peddling entertainment.

No doubt there is demand, but this isn't peddling entertainment.

08:30

It's encouraging slippery slope, snake oil flappadoodle.

It's encouraging slippery slope, snake oil flappadoodle.

08:36

We ought to desire informed, educated, rational, and not naive gullible superstitious society. And then he'd screenshot it all the investors who participated in the round.

We ought to desire informed, educated, rational, and not naive gullible superstitious society. And then he'd screenshot it all the investors who participated in the round.

08:47

I'm here for that shots fired, although I disagree with what he said. Go on. Yep. And so the way this app works, I downloaded it. It's actually beautifully designed, and it sucked me in hardcore.

I'm here for that shots fired, although I disagree with what he said. Go on. Yep. And so the way this app works, I downloaded it. It's actually beautifully designed, and it sucked me in hardcore.

08:57

And you sign up you see, like, a spinning field or like dude, I see the glow. So

And you sign up you see, like, a spinning field or like dude, I see the glow. So

09:02

I should have known.

I should have known.

09:04

It got me. And you sign up you say what, you know, you click your I'm a gemini. I don't know what the other twelve signs are, but you select your birthday and it says, today is your daily reading for your horoscope.

It got me. And you sign up you say what, you know, you click your I'm a gemini. I don't know what the other twelve signs are, but you select your birthday and it says, today is your daily reading for your horoscope.

09:15

It tells you, like, a it's like, got these, like, text messaging vibes. So it feels like it's texting me this one or two sentence description of what I should expect. And then it says, by the way,

It tells you, like, a it's like, got these, like, text messaging vibes. So it feels like it's texting me this one or two sentence description of what I should expect. And then it says, by the way,

09:25

We wanna tell you more in a few hours. Can you please turn notifications on? So we can tell you more in a few hours about what's gonna happen to you. And they use this language at speaks exactly to me. And then they say, also, we have a little bit more that we can tell you if you sign up here. And then the way the app works is you can have this premium subscription where you get more info about you, or you can stay for free where you get daily updates. Or now this is where it gets interesting. You could pay a little bit more money and you could talk to a live

We wanna tell you more in a few hours. Can you please turn notifications on? So we can tell you more in a few hours about what's gonna happen to you. And they use this language at speaks exactly to me. And then they say, also, we have a little bit more that we can tell you if you sign up here. And then the way the app works is you can have this premium subscription where you get more info about you, or you can stay for free where you get daily updates. Or now this is where it gets interesting. You could pay a little bit more money and you could talk to a live

09:52

what do they call themselves? A a a a reader. Yeah.

what do they call themselves? A a a a reader. Yeah.

09:55

A reader

A reader

09:56

you could talk to a reader and she'll tell you all about you. So so basically, we've talked about miss Cleo and how she made, like, a billion dollars. You get to talk to a miss Cleo on the phone or via text and they're gonna tell you all about what you can expect for the coming year, the coming day yada yada yada. Now that in itself is not entirely interesting. I mean, it is pretty interesting. But what's what what's really interesting is how big this is. So as two,

you could talk to a reader and she'll tell you all about you. So so basically, we've talked about miss Cleo and how she made, like, a billion dollars. You get to talk to a miss Cleo on the phone or via text and they're gonna tell you all about what you can expect for the coming year, the coming day yada yada yada. Now that in itself is not entirely interesting. I mean, it is pretty interesting. But what's what what's really interesting is how big this is. So as two,

10:19

thirty something year old men, we probably don't know too much about this. But it's way bigger than I ever thought. And the reason why I started diving deep into this is I started reading articles about the horoscope industry and a lot of, like, typical,

thirty something year old men, we probably don't know too much about this. But it's way bigger than I ever thought. And the reason why I started diving deep into this is I started reading articles about the horoscope industry and a lot of, like, typical,

10:33

liberal, high educated blogs that were written by women. And I would have thought, oh, these women are gonna shit on it. They're gonna say this is a scam. And you know all the articles were very possible. Right. Even in TechCrunch, it was this woman named Sarah Perez wrote about it. And she goes, yeah, horoscopes aren't really harmful. It's just fun, meaningless entertainment.

liberal, high educated blogs that were written by women. And I would have thought, oh, these women are gonna shit on it. They're gonna say this is a scam. And you know all the articles were very possible. Right. Even in TechCrunch, it was this woman named Sarah Perez wrote about it. And she goes, yeah, horoscopes aren't really harmful. It's just fun, meaningless entertainment.

10:50

Whereas this guy, Josh, completely shit on it. And the reason why these women

Whereas this guy, Josh, completely shit on it. And the reason why these women

10:54

perhaps weren't were okay with it is something like fifty percent of women check the horoscope on a on a monthly basis, thirty seven percent so they check daily.

perhaps weren't were okay with it is something like fifty percent of women check the horoscope on a on a monthly basis, thirty seven percent so they check daily.

11:04

I always get into these awkward situations. My sister-in-law,

I always get into these awkward situations. My sister-in-law,

11:07

is a big believer in, like, the zodiac thing. So, you know, a situation will be happening between her kids, or we'll be talking. And she's like, oh, such a tourist, you know, you're such a tourist or, like, well, that's because well, that's because, you know, their Gemini and I, and Gemini are this way.

is a big believer in, like, the zodiac thing. So, you know, a situation will be happening between her kids, or we'll be talking. And she's like, oh, such a tourist, you know, you're such a tourist or, like, well, that's because well, that's because, you know, their Gemini and I, and Gemini are this way.

11:22

I'm always, like,

I'm always, like,

11:23

you know, don't know how to respond to this because I'm like, yeah. Yeah. But, like, that's totally fake. But, yeah, yeah. That's super fake and true. Yeah. Okay. Good. Go on. Like, I don't know what to say in response to that? Like, I can't validate it or agree because I don't agree. But I don't care if she she believes

you know, don't know how to respond to this because I'm like, yeah. Yeah. But, like, that's totally fake. But, yeah, yeah. That's super fake and true. Yeah. Okay. Good. Go on. Like, I don't know what to say in response to that? Like, I can't validate it or agree because I don't agree. But I don't care if she she believes

11:42

it puts me to score people.

it puts me to score people.

11:44

I say, look, if I was if I came on one second later at twelve o one, you're telling me that I'm gonna react differently about this or that just because of that one nano second. Or I always say, well, what if I'm born in Australia where the hemisphere is different and the seasons are and the moon's different. This but it's not the same. By the way, how India they have this they have in India's like this times ten. So if you think Miss Cleo is big and Miss Cleo was big, Miss Cleo, I think, generate over a billion dollar and sales. If if you're if you watch TV in the nineties, you know who Miss Cleo is, if you don't, you don't.

I say, look, if I was if I came on one second later at twelve o one, you're telling me that I'm gonna react differently about this or that just because of that one nano second. Or I always say, well, what if I'm born in Australia where the hemisphere is different and the seasons are and the moon's different. This but it's not the same. By the way, how India they have this they have in India's like this times ten. So if you think Miss Cleo is big and Miss Cleo was big, Miss Cleo, I think, generate over a billion dollar and sales. If if you're if you watch TV in the nineties, you know who Miss Cleo is, if you don't, you don't.

12:14

But,

But,

12:15

in India, they have this, still on TV all the time. There's these gurus, these mystics,

in India, they have this, still on TV all the time. There's these gurus, these mystics,

12:19

And in every village, even like the poorest villages, in fact, especially in the poorest villages, because I think that's where superstition and religion is is stronger than anywhere else.

And in every village, even like the poorest villages, in fact, especially in the poorest villages, because I think that's where superstition and religion is is stronger than anywhere else.

12:29

You take your when your kid is born, you take your kid to a, kinda like your local

You take your when your kid is born, you take your kid to a, kinda like your local

12:34

stargazer mystic guy. And he's basically he writes this giant thing on a act like on a scroll. He gives you a scroll, and the scroll basically says,

stargazer mystic guy. And he's basically he writes this giant thing on a act like on a scroll. He gives you a scroll, and the scroll basically says,

12:43

don't let him eat yellow lentils.

don't let him eat yellow lentils.

12:46

It's just like all this, like, hyper like, he shall not be married in the months of May, June or August.

It's just like all this, like, hyper like, he shall not be married in the months of May, June or August.

12:52

And so people, literally, I know that are, like, You know, educated doctors, lawyers, bankers, they'll be, like, engaged. I'm like, oh, when's the wedding this summer? They're like, nah, we can't do summer.

And so people, literally, I know that are, like, You know, educated doctors, lawyers, bankers, they'll be, like, engaged. I'm like, oh, when's the wedding this summer? They're like, nah, we can't do summer.

13:02

I was like, why? It's because my parents had this reading done when I was two months old, and it told them that I shall not be married in these months of the year. And so they this is not just like an American thing. It's a worldwide thing under many, many different names.

I was like, why? It's because my parents had this reading done when I was two months old, and it told them that I shall not be married in these months of the year. And so they this is not just like an American thing. It's a worldwide thing under many, many different names.

13:16

This is this is worldwide superstitions.

This is this is worldwide superstitions.

13:18

It's wild. And what I'm gonna tell you a little bit about the industry and some other people succeeding in the space, but I think I couldn't find too much on these phone revenue numbers because they're they're relatively new. So the way that the the company started was this young guy or he's not, I mean, he's thirty nine. He's Ross Clarker. Whoever I said his name was, he He he

It's wild. And what I'm gonna tell you a little bit about the industry and some other people succeeding in the space, but I think I couldn't find too much on these phone revenue numbers because they're they're relatively new. So the way that the the company started was this young guy or he's not, I mean, he's thirty nine. He's Ross Clarker. Whoever I said his name was, he He he

13:37

was he went through Lauren Michaels, the guy who started or runs S and L. He went through. Apparently, he has a, like, a digital incubator, I guess, the NBC or someone sponsored

was he went through Lauren Michaels, the guy who started or runs S and L. He went through. Apparently, he has a, like, a digital incubator, I guess, the NBC or someone sponsored

13:46

It's weird. It's weird. And he went through it, and now he recently raised five million dollars including, I guess, he raised money from NBC and Lauren Michaels somehow has a stake He raised money from advanced capital, which advanced owns,

It's weird. It's weird. And he went through it, and now he recently raised five million dollars including, I guess, he raised money from NBC and Lauren Michaels somehow has a stake He raised money from advanced capital, which advanced owns,

14:00

loads and loads of magazines. He raised money from graycroft, which is a media investor. So he's raised money from all these media people. So this is like a traditional media company and or,

loads and loads of magazines. He raised money from graycroft, which is a media investor. So he's raised money from all these media people. So this is like a traditional media company and or,

14:11

traditional

traditional

14:12

media people like this type of stuff. And the reason why they like this is horoscope business has been a large business for years and years and years. I mean, I've already just told you the numbers. This is not niche. I mean, we're talking like a third of Americans or into this shit. So astrology dot com. Have you heard of astrology dot com? Yeah. Of course, you have it. Of course, you have it. So they do low eight figures in revenue. And the way that they make money is they they do a lot of programmatic advertising. So they do low cost advertising, like the bottom of the pool and offering. They get you to come into their website. They make a little bit of money off advertising. They have ads on their website. So it's an add to arbitrage's play, and then they also sell subscription. So you do, like, a click this button and you're gonna get a little bit of an extra reading, they make,

media people like this type of stuff. And the reason why they like this is horoscope business has been a large business for years and years and years. I mean, I've already just told you the numbers. This is not niche. I mean, we're talking like a third of Americans or into this shit. So astrology dot com. Have you heard of astrology dot com? Yeah. Of course, you have it. Of course, you have it. So they do low eight figures in revenue. And the way that they make money is they they do a lot of programmatic advertising. So they do low cost advertising, like the bottom of the pool and offering. They get you to come into their website. They make a little bit of money off advertising. They have ads on their website. So it's an add to arbitrage's play, and then they also sell subscription. So you do, like, a click this button and you're gonna get a little bit of an extra reading, they make,

14:53

tens of millions, load tens of millions doing that. And it's been like that for, like, thirty years. This is astrology dot com and horoscope dot com. Horoscope dot com is another competitor. They do about twenty or they get about twenty million people coming to the website a month. So it's quite large. These guys have been around since like nineteen ninety five, nineteen ninety nine ish. So they've been around forever, just making ten million plus in revenue.

tens of millions, load tens of millions doing that. And it's been like that for, like, thirty years. This is astrology dot com and horoscope dot com. Horoscope dot com is another competitor. They do about twenty or they get about twenty million people coming to the website a month. So it's quite large. These guys have been around since like nineteen ninety five, nineteen ninety nine ish. So they've been around forever, just making ten million plus in revenue.

15:13

Kind of a pretty fascinating business. My opinion is I About fifteen million visitors a month to their website.

Kind of a pretty fascinating business. My opinion is I About fifteen million visitors a month to their website.

15:21

Which is a lot. That that's a lot. And I bet you a lot of that is director search, which is really good.

Which is a lot. That that's a lot. And I bet you a lot of that is director search, which is really good.

15:27

Yeah. So which way do you wanna go So I I I think we can do a couple things. One is,

Yeah. So which way do you wanna go So I I I think we can do a couple things. One is,

15:32

there's the controversy. You know, Venod Kosla, Josh Wolf, they came out saying, oh, how how evil for funding this and for doing this. There's so there's agree or disagree there. Well, we could actually address that right away, which they're I I totally disagree in their bullshit. They're they're wrong. Exactly. Like, let's like saying, like, why would you ever invest in the nicotine business or not call business? Like, do do there's there's a place for all a bet on bullshit. Or a burger chain or Netflix or whatever. Right? Like, you can you can believe that,

there's the controversy. You know, Venod Kosla, Josh Wolf, they came out saying, oh, how how evil for funding this and for doing this. There's so there's agree or disagree there. Well, we could actually address that right away, which they're I I totally disagree in their bullshit. They're they're wrong. Exactly. Like, let's like saying, like, why would you ever invest in the nicotine business or not call business? Like, do do there's there's a place for all a bet on bullshit. Or a burger chain or Netflix or whatever. Right? Like, you can you can believe that,

16:01

there are sort of negative consequences for society and humanity for Facebook as well. Right? I think in this case, the their their sort of view is retainted. And here's the here's the easy example. If somebody was doing a religion app, they would be they would never say anything about this. But because the religion is the stars instead of the gods,

there are sort of negative consequences for society and humanity for Facebook as well. Right? I think in this case, the their their sort of view is retainted. And here's the here's the easy example. If somebody was doing a religion app, they would be they would never say anything about this. But because the religion is the stars instead of the gods,

16:20

Now it's snake oil. Now it's bullshit. Now it's, you know, peddling,

Now it's snake oil. Now it's bullshit. Now it's, you know, peddling,

16:23

you know, fake science.

you know, fake science.

16:25

What is religion? What is the difference of religion? Right? Like, It is a belief in something that is supernatural

What is religion? What is the difference of religion? Right? Like, It is a belief in something that is supernatural

16:31

that is invisible that cannot be proved by science. It is blind faith in something, and that faith gives

that is invisible that cannot be proved by science. It is blind faith in something, and that faith gives

16:36

people comfort, entertainment,

people comfort, entertainment,

16:38

community, you know, like many, like, positive benefits. And so if you're gonna say this about,

community, you know, like many, like, positive benefits. And so if you're gonna say this about,

16:45

horoscopes,

horoscopes,

16:46

You better also say it about religion. Otherwise, I I view you sort of as a hypocrite there. Yeah. We're we're on the same page there. And also, like, dude, I don't, like, many people, they have a shitty live, they go to work, they get home at at five PM, and they just wanna fucking veg out. If if a little horoscope gives them a little bit of hope, who cares? Yeah. You know, get we I need all the help I can get, and I'm sure a lot of people do too. So I don't care. So the and I will I I'll say it's bullshit. Just like I think a level of religion is, sorry, if you're religious, but I respect that if you're like it. But I think it's bullshit too, but it's okay. Me too. Okay. So then the second piece is

You better also say it about religion. Otherwise, I I view you sort of as a hypocrite there. Yeah. We're we're on the same page there. And also, like, dude, I don't, like, many people, they have a shitty live, they go to work, they get home at at five PM, and they just wanna fucking veg out. If if a little horoscope gives them a little bit of hope, who cares? Yeah. You know, get we I need all the help I can get, and I'm sure a lot of people do too. So I don't care. So the and I will I I'll say it's bullshit. Just like I think a level of religion is, sorry, if you're religious, but I respect that if you're like it. But I think it's bullshit too, but it's okay. Me too. Okay. So then the second piece is

17:19

that I'll just say on that is

that I'll just say on that is

17:20

fucking annoying the virtue signaling by VCs.

fucking annoying the virtue signaling by VCs.

17:24

Nobody

Nobody

17:25

like, this the grandstanding

like, this the grandstanding

17:26

that people do is so annoying to me. And I I recently we'll we'll talk about this more in a month,

that people do is so annoying to me. And I I recently we'll we'll talk about this more in a month,

17:33

weird teaser. I know, but we'll we'll go I'm gonna go in-depth about in a month about a fight ahead on Twitter,

weird teaser. I know, but we'll we'll go I'm gonna go in-depth about in a month about a fight ahead on Twitter,

17:38

a good a good old Twitter ruckus.

a good a good old Twitter ruckus.

17:40

And but one of the things that came out of it was

And but one of the things that came out of it was

17:43

the just absolute hypocritical

the just absolute hypocritical

17:46

nature of people and and virtue signaling. This is almost more annoying to me than, like, cancel culture is virtue virtue signaling culture where

nature of people and and virtue signaling. This is almost more annoying to me than, like, cancel culture is virtue virtue signaling culture where

17:56

people take any chance they get to say how they're greater than others,

people take any chance they get to say how they're greater than others,

18:01

because, you know, they they sort of just go try to take the moral high ground at any cost And, I find it to be so annoying and such a, like, weak move of people to do that. So if you're an investor

because, you know, they they sort of just go try to take the moral high ground at any cost And, I find it to be so annoying and such a, like, weak move of people to do that. So if you're an investor

18:11

to

to

18:12

go and say, I'm a good guy. I would never fund something like this.

go and say, I'm a good guy. I would never fund something like this.

18:17

That is such an annoying move to me, personally. What do you think of that? It's not I completely agree with you. I mean, like, I think that we have to remember that, like, there's some mom, like, my mother in Missouri who's having a hard day, She just needs to get off somehow, like, that sounded weird, but you know what I mean? She needs to, like, find her a little bit of happiness somewhere. I don't care if she wants a soap opera or reads about horoscopes. Who cares?

That is such an annoying move to me, personally. What do you think of that? It's not I completely agree with you. I mean, like, I think that we have to remember that, like, there's some mom, like, my mother in Missouri who's having a hard day, She just needs to get off somehow, like, that sounded weird, but you know what I mean? She needs to, like, find her a little bit of happiness somewhere. I don't care if she wants a soap opera or reads about horoscopes. Who cares?

18:39

Not everything needs to save the world. It just needs to be a little bit of fun and entertainment. And not everyone needs to agree with you. Okay. You don't wanna fund it. No problem. You don't have to fund it. But to, like, call out and demonize the people that do fund it, let them do what they want. Like, I find it weird that the people who are,

Not everything needs to save the world. It just needs to be a little bit of fun and entertainment. And not everyone needs to agree with you. Okay. You don't wanna fund it. No problem. You don't have to fund it. But to, like, call out and demonize the people that do fund it, let them do what they want. Like, I find it weird that the people who are,

18:55

trying to be so

trying to be so

18:57

like, righteous.

like, righteous.

18:58

They lose the one, like, kind of, like, one of the more fundamental things, which is open mindedness,

They lose the one, like, kind of, like, one of the more fundamental things, which is open mindedness,

19:03

that maybe other people have different beliefs than you, and will act in different ways in accordance of their beliefs and, and that this should not be judged or demonized for it. So anyways, I think I think that's kind of annoying. But Okay. So for all the people

that maybe other people have different beliefs than you, and will act in different ways in accordance of their beliefs and, and that this should not be judged or demonized for it. So anyways, I think I think that's kind of annoying. But Okay. So for all the people

19:15

who like this, let's talk about the opportunities and why this works. You wanna talk about that? Yes. I have I have a couple.

who like this, let's talk about the opportunities and why this works. You wanna talk about that? Yes. I have I have a couple.

19:21

Okay. I'll go first. The first is Myers Briggs and other personality tests. You can do this exact same thing with that. By the way, the reason for this as

Okay. I'll go first. The first is Myers Briggs and other personality tests. You can do this exact same thing with that. By the way, the reason for this as

19:29

the most interesting

the most interesting

19:31

subject to anybody is

subject to anybody is

19:34

themselves. Demselves. Exactly.

themselves. Demselves. Exactly.

19:36

And so that's the that's the umbrella. We're not talking about selling pseudoscience. Yeah. That's actually like a technique.

And so that's the that's the umbrella. We're not talking about selling pseudoscience. Yeah. That's actually like a technique.

19:42

Why does this work is because the most interesting topic to me is me. And the most interesting topic to you is you. And so because of that, the if you if you accept that that is true, which, by the way, it is, once you understand that that is true, it opens up a set of business possibilities

Why does this work is because the most interesting topic to me is me. And the most interesting topic to you is you. And so because of that, the if you if you accept that that is true, which, by the way, it is, once you understand that that is true, it opens up a set of business possibilities

19:57

that you can go through and work through and try to figure out. So, okay. Go on. So the goal is to find so the reason why I went through this app, why it was so interesting. I bet so for most apps, the free to pay conversion ratio is probably

that you can go through and work through and try to figure out. So, okay. Go on. So the goal is to find so the reason why I went through this app, why it was so interesting. I bet so for most apps, the free to pay conversion ratio is probably

20:10

one percent, maybe. You think that's about right? You can get higher. You can get to, like, three, four percent.

one percent, maybe. You think that's about right? You can get higher. You can get to, like, three, four percent.

20:14

Okay. With this app, I bet you it's as high as ten percent. If you if they if they told me ten, I wouldn't be surprised. I'd be impressed, but not surprised.

Okay. With this app, I bet you it's as high as ten percent. If you if they if they told me ten, I wouldn't be surprised. I'd be impressed, but not surprised.

20:21

I would be impressed and not surprised exactly. And at ten percent,

I would be impressed and not surprised exactly. And at ten percent,

20:25

free to pay conversion rate is stupid. That is so good. The reason why it's good is you could spend a lot of money to advertise. Now the churn might be high, but that's a a situation we could address after we're already digging popular. There but so the reason why they're they're let's just assume that that is true. Let's say it's six percent.

free to pay conversion rate is stupid. That is so good. The reason why it's good is you could spend a lot of money to advertise. Now the churn might be high, but that's a a situation we could address after we're already digging popular. There but so the reason why they're they're let's just assume that that is true. Let's say it's six percent.

20:42

The reason why it's six percent is that it's so personal

The reason why it's six percent is that it's so personal

20:45

And the we the reason this business works is that it is personal. So what you need to do is go out and find personal stuff. So that's the reason why Myers, any type of personality test, because I could say Oh, so you've just told me these ten things about you. That means that you're probably disorganized. Right. Let me tell you all about being disorganized and what that means.

And the we the reason this business works is that it is personal. So what you need to do is go out and find personal stuff. So that's the reason why Myers, any type of personality test, because I could say Oh, so you've just told me these ten things about you. That means that you're probably disorganized. Right. Let me tell you all about being disorganized and what that means.

21:02

Personality test are great. It's actually the same in a in a way the same thing as a a horoscope. And what you can do is you could do a you could really just do a daily email if you wanted to sort out really simple. By the way, all those people who are like,

Personality test are great. It's actually the same in a in a way the same thing as a a horoscope. And what you can do is you could do a you could really just do a daily email if you wanted to sort out really simple. By the way, all those people who are like,

21:13

horoscopes, hut, like, yeah, that's for dumb trump voters to believe in. And then they'll also be putting on their Twitter bio, I'm a ENTJ.

horoscopes, hut, like, yeah, that's for dumb trump voters to believe in. And then they'll also be putting on their Twitter bio, I'm a ENTJ.

21:22

They're right. They'll go put there in my fucking

They're right. They'll go put there in my fucking

21:25

personality quiz results

personality quiz results

21:27

into their bio. And I I know there's

into their bio. And I I know there's

21:30

slightly more science that, you know, that that says that that's a real thing, but,

slightly more science that, you know, that that says that that's a real thing, but,

21:35

I don't know. This is all yeah. The exact This is all hand wavy shared as far as I'm concerned. Yeah. And

I don't know. This is all yeah. The exact This is all hand wavy shared as far as I'm concerned. Yeah. And

21:41

and guess what? I'm in favor of it all. Right. I take these tests. So I enjoy them.

and guess what? I'm in favor of it all. Right. I take these tests. So I enjoy them.

21:46

So I think that you can do a daily email for this.

So I think that you can do a daily email for this.

21:50

I also think that paid content paid subscriptions for these types of things works really well. And what this app is doing that I particularly love that I think could work for so many different things is you get a top of funnel thing where you give these tests and then you do a come and talk to a person

I also think that paid content paid subscriptions for these types of things works really well. And what this app is doing that I particularly love that I think could work for so many different things is you get a top of funnel thing where you give these tests and then you do a come and talk to a person

22:05

and you would charge fifty dollars per person or per hour or whatever it is. And as a middle person, you take a cut. I think that is brilliant. By the way, I was talking to

and you would charge fifty dollars per person or per hour or whatever it is. And as a middle person, you take a cut. I think that is brilliant. By the way, I was talking to

22:15

was a a company we talked about on here. It's called I feel like it's called intro. Was it called intro? It was basically, like, you can book,

was a a company we talked about on here. It's called I feel like it's called intro. Was it called intro? It was basically, like, you can book,

22:22

a call with, like, Justin Bieber's stylist or like,

a call with, like, Justin Bieber's stylist or like,

22:26

Oh, yeah. Yeah. Yeah. Yeah. Yeah. Yeah. It was called intro, a camera call. No. It was called something else, but you oh, maybe you're right. So anyways,

Oh, yeah. Yeah. Yeah. Yeah. Yeah. Yeah. It was called intro, a camera call. No. It was called something else, but you oh, maybe you're right. So anyways,

22:34

intro dot com. Intro dot com. Right? Founders, legit, sold his last company. He starts this thing. He's like, oh, it's great because I'm remodeling my kitchen. Wouldn't it be great to be able to do a thirty minute call with the person who remodels Kitchen on HDTV and said they got all these stars on, and it's all good. Guess what vertical is the number one vertical for them. Astrology

intro dot com. Intro dot com. Right? Founders, legit, sold his last company. He starts this thing. He's like, oh, it's great because I'm remodeling my kitchen. Wouldn't it be great to be able to do a thirty minute call with the person who remodels Kitchen on HDTV and said they got all these stars on, and it's all good. Guess what vertical is the number one vertical for them. Astrology

22:51

readings.

readings.

22:53

They found all these Instagramers. You can go on Instagram. You could find all these people who have, like, cult Instagram followings. They have, like, fifty thousand, hundred fifty thousand followers. And they just post a daily sort of, like,

They found all these Instagramers. You can go on Instagram. You could find all these people who have, like, cult Instagram followings. They have, like, fifty thousand, hundred fifty thousand followers. And they just post a daily sort of, like,

23:03

you know, reading, and the people will pay to book time to get a personal reading from them. It's taking off. Now he doesn't publicize that. If you go to the website, it still looks like it's about style, home renovations, and other things. Yeah. And that is a

you know, reading, and the people will pay to book time to get a personal reading from them. It's taking off. Now he doesn't publicize that. If you go to the website, it still looks like it's about style, home renovations, and other things. Yeah. And that is a

23:17

but Nutrition

but Nutrition

23:18

makeup. Nutrition makeup. All these things that, you know, smart people will nod their head and say, that sounds good. That sounds healthy.

makeup. Nutrition makeup. All these things that, you know, smart people will nod their head and say, that sounds good. That sounds healthy.

23:24

Then it's like, what do people really want? Where's the where's the highest demand? It was in the tell me about me through a reading,

Then it's like, what do people really want? Where's the where's the highest demand? It was in the tell me about me through a reading,

23:31

either a psychic reading, astrology reading, whatever it is.

either a psychic reading, astrology reading, whatever it is.

23:34

Okay. I wanna go back to something you said very quickly, but I think is super legit. And this is we need a sound effect for whenever

Okay. I wanna go back to something you said very quickly, but I think is super legit. And this is we need a sound effect for whenever

23:42

Mean, you have such total conviction. It's like in,

Mean, you have such total conviction. It's like in,

23:45

if you watch, like, I don't know, America's got talent or something like that, or or or the ex factor. The golden the golden buzzer where they're just, like, We don't need to vote. I'm gonna push this button right now, and you're you automatically advance.

if you watch, like, I don't know, America's got talent or something like that, or or or the ex factor. The golden the golden buzzer where they're just, like, We don't need to vote. I'm gonna push this button right now, and you're you automatically advance.

23:57

So I'm pushing the golden button right now for anybody who wants to take this idea.

So I'm pushing the golden button right now for anybody who wants to take this idea.

24:02

Of,

Of,

24:04

creating this this funnel. So to do this, you need you need to know nothing about code, but you do need to be kind of, like, Internet savvy and kinda clever. Here's what you do. You And you should probably go and read like Ryan Hoover's book

creating this this funnel. So to do this, you need you need to know nothing about code, but you do need to be kind of, like, Internet savvy and kinda clever. Here's what you do. You And you should probably go and read like Ryan Hoover's book

24:17

hooked. Near. I asked for yeah. Right over is, like, the editor.

hooked. Near. I asked for yeah. Right over is, like, the editor.

24:21

Whatever. Sorry. Near. Or go and read,

Whatever. Sorry. Near. Or go and read,

24:25

influenced by Robert Chowini. Right. Exactly. Somebody who who gets into this stuff and is non judgmental. Like, you're not gonna do this forever, but here's the experiment. The experiment is you create a quiz that's the top of the funnel that basically says, find out your personality, find out your ex, find out your myers briggs, find out whatever it is, your horoscope, whatever. And,

influenced by Robert Chowini. Right. Exactly. Somebody who who gets into this stuff and is non judgmental. Like, you're not gonna do this forever, but here's the experiment. The experiment is you create a quiz that's the top of the funnel that basically says, find out your personality, find out your ex, find out your myers briggs, find out whatever it is, your horoscope, whatever. And,

24:42

create a quiz at the top, and then to get your results, you put in your email, we email you the results, and then we send you a daily newsletter that's personalized to you. Right? Because you are a,

create a quiz at the top, and then to get your results, you put in your email, we email you the results, and then we send you a daily newsletter that's personalized to you. Right? Because you are a,

24:53

because you were born on this day of this year, I'm gonna give you your daily horoscope. I'm gonna give you your daily reading. And that's the whole product right now. I think if we do this, I I will put put money and I bet Sam would put some money in too. You put a little money behind the paid acquisition here. And,

because you were born on this day of this year, I'm gonna give you your daily horoscope. I'm gonna give you your daily reading. And that's the whole product right now. I think if we do this, I I will put put money and I bet Sam would put some money in too. You put a little money behind the paid acquisition here. And,

25:10

and there's inherent virality because people will share their their quiz results. They will share their readings, especially when it says, like, see if you're compatible with your brother, your girlfriend, your mother, whoever. Right? You'll get somebody to share the quiz with somebody else. So I think you could build a easily a hundred thousand plus person list

and there's inherent virality because people will share their their quiz results. They will share their readings, especially when it says, like, see if you're compatible with your brother, your girlfriend, your mother, whoever. Right? You'll get somebody to share the quiz with somebody else. So I think you could build a easily a hundred thousand plus person list

25:28

doing this product. And then there is a clear, like, premium offering on the back end, but the the core of it is, quiz funnel up top daily newsletter, and get there and get to a hundred thousand. I I I would I'm on a throw down the gauntlet for somebody who's bored and looking for a project that will actually stick. They'll actually get have some legs, because I know this would have legs. And I don't know how big a legs or how but I do well, I would say with a high degree of certainty, if you work on this full time for three years, you have a five million dollar a year in revenue.

doing this product. And then there is a clear, like, premium offering on the back end, but the the core of it is, quiz funnel up top daily newsletter, and get there and get to a hundred thousand. I I I would I'm on a throw down the gauntlet for somebody who's bored and looking for a project that will actually stick. They'll actually get have some legs, because I know this would have legs. And I don't know how big a legs or how but I do well, I would say with a high degree of certainty, if you work on this full time for three years, you have a five million dollar a year in revenue.

25:57

Or even simpler. Right? Like, a lot of people who who I when I surveyed my audience, one of the biggest things was, dude, I'd love to just have a side hustle that I could do a few hours a day.

Or even simpler. Right? Like, a lot of people who who I when I surveyed my audience, one of the biggest things was, dude, I'd love to just have a side hustle that I could do a few hours a day.

26:07

That would bring in a few thousand dollars a month.

That would bring in a few thousand dollars a month.

26:10

This will do that. So if you wanna do this DMMe, email me, email us, find them find a way to contact us,

This will do that. So if you wanna do this DMMe, email me, email us, find them find a way to contact us,

26:18

because I want somebody legit to actually try this. Let me tell you

because I want somebody legit to actually try this. Let me tell you

26:22

about some experiments I've done in this area. I don't even know if you know Right. About these things. So

about some experiments I've done in this area. I don't even know if you know Right. About these things. So

26:28

I don't know when it was. Not too long ago. Within the last couple years,

I don't know when it was. Not too long ago. Within the last couple years,

26:32

I was quite bored.

I was quite bored.

26:34

I had sold my company, and I basically said,

I had sold my company, and I basically said,

26:37

you know, last episode you asked, like, do you wanna build something that lasts for, like, thirty, forty years? Like, a, like, a long lasting company? I'm, like, sometimes I dream about that, and then sometimes I dream about what's something I could do this weekend that would be fun and, like, I could throw away next weekend if I wanted to, like, a low commitment fling of a business.

you know, last episode you asked, like, do you wanna build something that lasts for, like, thirty, forty years? Like, a, like, a long lasting company? I'm, like, sometimes I dream about that, and then sometimes I dream about what's something I could do this weekend that would be fun and, like, I could throw away next weekend if I wanted to, like, a low commitment fling of a business.

26:54

A fun scheme. Right. A hookup. And so I wanted I wanted a business hookup. And Yeah. One night stand. And I created

A fun scheme. Right. A hookup. And so I wanted I wanted a business hookup. And Yeah. One night stand. And I created

27:00

I I created three ideas that I thought would work.

I I created three ideas that I thought would work.

27:03

The first was a IQ test. I was wanted to know my IQ. I don't know my IQ. I'd like to think I'm smart. I think I'm above average smart. Guess what? Everybody thinks they're above average smart. And so I thought, why isn't there, like, an easier way to do an IQ test? Why if there was an ad on Facebook that was, like,

The first was a IQ test. I was wanted to know my IQ. I don't know my IQ. I'd like to think I'm smart. I think I'm above average smart. Guess what? Everybody thinks they're above average smart. And so I thought, why isn't there, like, an easier way to do an IQ test? Why if there was an ad on Facebook that was, like,

27:21

a puzzle,

a puzzle,

27:22

and it's like,

and it's like,

27:23

solve this puzzle, and this is like the start of an IQ test.

solve this puzzle, and this is like the start of an IQ test.

27:26

I would go through that. I would take the IQ test for twenty minutes and then I would wanna get my results. I'd give you my email. And I might even pay for, like, the full results of this thing. So I thought that was kind of interesting doing IQ tests and kind of like recreating Mensa,

I would go through that. I would take the IQ test for twenty minutes and then I would wanna get my results. I'd give you my email. And I might even pay for, like, the full results of this thing. So I thought that was kind of interesting doing IQ tests and kind of like recreating Mensa,

27:40

as as a sort of, like, online funnel. Again, no physical product needed, no shipping, no logistics, no supply chain, but a pure play sort of digital info product.

as as a sort of, like, online funnel. Again, no physical product needed, no shipping, no logistics, no supply chain, but a pure play sort of digital info product.

27:50

Second one, have you read the book the, five love languages or five languages of love?

Second one, have you read the book the, five love languages or five languages of love?

27:56

Obviously.

Obviously.

27:57

Okay. Yeah. Right. You're married. So at some point, you were given this book. I've been like, hey, asshole.

Okay. Yeah. Right. You're married. So at some point, you were given this book. I've been like, hey, asshole.

28:04

Read this. Yes. And, so that's one that that's a pretty successful franchise. So if you go look at my Facebook page right now, my Facebook profile,

Read this. Yes. And, so that's one that that's a pretty successful franchise. So if you go look at my Facebook page right now, my Facebook profile,

28:12

You'll see. Oh, why is Sean the admin of a page called the love doctor? Well, let me tell you why because I wanted to take the five love languages test. Put it online,

You'll see. Oh, why is Sean the admin of a page called the love doctor? Well, let me tell you why because I wanted to take the five love languages test. Put it online,

28:22

send people through that flow where they answer a bunch of questions, and then say, would you like to know what your love language is? Get put your email in, and then I'll send you your results. And then I say, Well, wait. We need to see who you're compatible with. Do your love languages match? And do they know yours? Send this to your partner. And,

send people through that flow where they answer a bunch of questions, and then say, would you like to know what your love language is? Get put your email in, and then I'll send you your results. And then I say, Well, wait. We need to see who you're compatible with. Do your love languages match? And do they know yours? Send this to your partner. And,

28:38

boom. And then by by the way, like, here by the e book, by the PDF,

boom. And then by by the way, like, here by the e book, by the PDF,

28:42

that will tell you what to do given your love language because there's only, like, five. So I can just make five pdfs and sell So these are these little business experiment flings, and I have one last one that I did, because

that will tell you what to do given your love language because there's only, like, five. So I can just make five pdfs and sell So these are these little business experiment flings, and I have one last one that I did, because

28:53

as you could tell, these types of businesses appeal to me.

as you could tell, these types of businesses appeal to me.

28:57

I like simple lightweight stuff that people,

I like simple lightweight stuff that people,

29:00

that has a lot of demand that Silicon Valley likes to poo poo and say that they're they're better than that I find this as an opportunity.

that has a lot of demand that Silicon Valley likes to poo poo and say that they're they're better than that I find this as an opportunity.

29:07

So the last one is crystals.

So the last one is crystals.

29:09

You said something about Oh my gosh. Yes. I did. So this guy, what he wants to do is he wants to sell crystals. I don't like I don't and I don't say, oh my gosh. And, like, I think it's wrong to say sell because,

You said something about Oh my gosh. Yes. I did. So this guy, what he wants to do is he wants to sell crystals. I don't like I don't and I don't say, oh my gosh. And, like, I think it's wrong to say sell because,

29:20

I think it's, like, anything that Like, you know, Tony Robbins, does he bullshit? Yeah. But I read it some time to make a goal of it. Yeah. Yeah. So

I think it's, like, anything that Like, you know, Tony Robbins, does he bullshit? Yeah. But I read it some time to make a goal of it. Yeah. Yeah. So

29:28

so who cares? But I think crystals are nonsense. Yes. Exactly. So so is a placebo a bad thing? Right? If this thing has no measurable effects but I believe it to have a positive effect, and it helps me feel better, than has it not achieved its purpose of helping me feel better. Right? So,

so who cares? But I think crystals are nonsense. Yes. Exactly. So so is a placebo a bad thing? Right? If this thing has no measurable effects but I believe it to have a positive effect, and it helps me feel better, than has it not achieved its purpose of helping me feel better. Right? So,

29:44

So I looked at these three ideas, and I had to pick one because I didn't have too much time. Right? I had a weekend hookup to to go to. So I said, should I do the IQ one? Should I do this love, doctor one, the five languages love test, or should I do this crystal thing? As I looked at the crystal thing, I saw I saw a bunch of interesting things, which is that There's a lot of female kind of like influencers. So Adele

So I looked at these three ideas, and I had to pick one because I didn't have too much time. Right? I had a weekend hookup to to go to. So I said, should I do the IQ one? Should I do this love, doctor one, the five languages love test, or should I do this crystal thing? As I looked at the crystal thing, I saw I saw a bunch of interesting things, which is that There's a lot of female kind of like influencers. So Adele

30:05

carries a rose quartz crystal with her and uses it before every before she goes on stage for every performance.

carries a rose quartz crystal with her and uses it before every before she goes on stage for every performance.

30:10

Gwyneth Paltrow from, you know, with Goop. She's all about, you know, these, all about crystals.

Gwyneth Paltrow from, you know, with Goop. She's all about, you know, these, all about crystals.

30:16

You know, just go through the list of who's who. So the Kardashians,

You know, just go through the list of who's who. So the Kardashians,

30:20

after Kim Kardashian got mugged or robbed, and she was feeling, like, very unsafe,

after Kim Kardashian got mugged or robbed, and she was feeling, like, very unsafe,

30:24

she,

she,

30:25

like, she credits crystals to being one of the things that helped her center herself calm herself and feel better about herself and be able to go back into the world, feel safe again. So I found that, wow, a lot of these sort of, like, female,

like, she credits crystals to being one of the things that helped her center herself calm herself and feel better about herself and be able to go back into the world, feel safe again. So I found that, wow, a lot of these sort of, like, female,

30:37

celebrities and idols have pictures and quotes with these. I thought, oh, that'd be pretty useful to help sell this thing. And then I found that I could source crystals

celebrities and idols have pictures and quotes with these. I thought, oh, that'd be pretty useful to help sell this thing. And then I found that I could source crystals

30:46

very easily. Right? The crystals are not that expensive.

very easily. Right? The crystals are not that expensive.

30:49

And so I created a,

And so I created a,

30:51

e commerce store for crystals. And I tried it for a couple weekends, And I spent, you know, five ten grand, booting this thing up, and I broke even and I even made a little bit of profit. And in the end, I sort of, like, got bored of the, you know, I got bored of the hookup. I was move on with my I yeah. But I kind of validated that this idea could kind of work. And there was it wasn't like gangbusters, like, look, if this started printing money, I wouldn't have given it up. No. But it could have been the only different thing we did. Right? Like, which is most things. You have to stay at it for a bit to actually get it to work.

e commerce store for crystals. And I tried it for a couple weekends, And I spent, you know, five ten grand, booting this thing up, and I broke even and I even made a little bit of profit. And in the end, I sort of, like, got bored of the, you know, I got bored of the hookup. I was move on with my I yeah. But I kind of validated that this idea could kind of work. And there was it wasn't like gangbusters, like, look, if this started printing money, I wouldn't have given it up. No. But it could have been the only different thing we did. Right? Like, which is most things. You have to stay at it for a bit to actually get it to work.

31:20

That's brilliant. I like hearing these stories. And I as I was thinking,

That's brilliant. I like hearing these stories. And I as I was thinking,

31:25

I made fun of crystals, but I actually had something similar. So There's this guy named Ryan Holiday. You know Ryan Holiday? The author of trust me. I'm lying. Is that it?

I made fun of crystals, but I actually had something similar. So There's this guy named Ryan Holiday. You know Ryan Holiday? The author of trust me. I'm lying. Is that it?

31:35

Yeah. He's got I might have you know, at the end of me, I think, is one of his. Right? I have some of them up here, and he's got many books. And his famous thing is stoicism. So he talks a lot about stoicism, which basically just means how to be

Yeah. He's got I might have you know, at the end of me, I think, is one of his. Right? I have some of them up here, and he's got many books. And his famous thing is stoicism. So he talks a lot about stoicism, which basically just means how to be

31:47

how to deal with adversity? How to be a tough guy? Obviously,

how to deal with adversity? How to be a tough guy? Obviously,

31:51

horoscopes mostly women. This is probably mostly men. And I read one of one of his books. I thought it was nice. It made me feel better about myself. And I went to daily stroke dot com, and I bought a thirty dollar coin that says some

horoscopes mostly women. This is probably mostly men. And I read one of one of his books. I thought it was nice. It made me feel better about myself. And I went to daily stroke dot com, and I bought a thirty dollar coin that says some

32:04

message. Greek thing on there that's I don't even know what it says, but it translates into, like, you live and then you're gonna die. So, like, live well or something like that. It just and I would carry it. I always I I don't know where this dude who gets the, the tattoo of a Asian Asian character on his arm. It doesn't know what it means. Yeah. I I don't but it I understand. Like, it means something to you. When I was yeah. Like, it's, gotta,

message. Greek thing on there that's I don't even know what it says, but it translates into, like, you live and then you're gonna die. So, like, live well or something like that. It just and I would carry it. I always I I don't know where this dude who gets the, the tattoo of a Asian Asian character on his arm. It doesn't know what it means. Yeah. I I don't but it I understand. Like, it means something to you. When I was yeah. Like, it's, gotta,

32:26

like, stoic on there. They're supposed to be tough and okayed around me. And I paid thirty bucks for it. I think it costs a dollar for him to make. Right. I think you're making a few million dollars. So that shit works.

like, stoic on there. They're supposed to be tough and okayed around me. And I paid thirty bucks for it. I think it costs a dollar for him to make. Right. I think you're making a few million dollars. So that shit works.

32:36

I I dig it. And by the way, my my one night stand recently,

I I dig it. And by the way, my my one night stand recently,

32:40

about a couple of years ago as well. Our friend Ramon was killing on dog stuff. I'm like, oh my gosh, that that looks so fun. And so he would create all these Facebook pages. About, dedicated to a specific dog breed, and I go, woah. That's six' fun. I just wanna tinker. I'm gonna try. I created this one page called Bolivu.

about a couple of years ago as well. Our friend Ramon was killing on dog stuff. I'm like, oh my gosh, that that looks so fun. And so he would create all these Facebook pages. About, dedicated to a specific dog breed, and I go, woah. That's six' fun. I just wanna tinker. I'm gonna try. I created this one page called Bolivu.

32:55

So so we're bollie and then space to where boob, b o o, I just made that word up. Bollie is a, like, a bollie breeds. They're like pit bulls,

So so we're bollie and then space to where boob, b o o, I just made that word up. Bollie is a, like, a bollie breeds. They're like pit bulls,

33:03

whatever yada yada. And I just went and got viral videos from Reddit, and I posted it on bully boo. Dude, I got, like, ten thousand followers on Facebook, like, matter about five days.

whatever yada yada. And I just went and got viral videos from Reddit, and I posted it on bully boo. Dude, I got, like, ten thousand followers on Facebook, like, matter about five days.

33:13

Yeah. So that shit works.

Yeah. So that shit works.

33:15

So anyway By the way, I also have a pet one. I heard this guy was making a bunch of money when he, by printing your pet photo on socks as a gift.

So anyway By the way, I also have a pet one. I heard this guy was making a bunch of money when he, by printing your pet photo on socks as a gift.

33:23

And, I was like, great. We can hook up, tried it, spun up the whole thing.

And, I was like, great. We can hook up, tried it, spun up the whole thing.

33:28

Had a guy. I mean, my friend, Eric, who has this cool sock company called tribe. He was like, I'll print socks for you. You here's a link. Here's what here's here's a easy way to set it up. Tried it. My results weren't great, but, same sort of thing where I was like, I really enjoy these mini experiments. And here's the thing, like, I share these, I think part of it is interesting of just hearing these little, like, random things.

Had a guy. I mean, my friend, Eric, who has this cool sock company called tribe. He was like, I'll print socks for you. You here's a link. Here's what here's here's a easy way to set it up. Tried it. My results weren't great, but, same sort of thing where I was like, I really enjoy these mini experiments. And here's the thing, like, I share these, I think part of it is interesting of just hearing these little, like, random things.

33:49

Most people listen to this, I don't think do that. I think we're

Most people listen to this, I don't think do that. I think we're

33:52

somewhat

somewhat

33:53

unique in that we have done many of these. Right? Like, I didn't even know you did this bullyboo thing. You didn't know I've done these three things. There's actually, like, ten more that I've done that you've done that we we don't wanna talk about So A lot of which are so embarrassing. These

unique in that we have done many of these. Right? Like, I didn't even know you did this bullyboo thing. You didn't know I've done these three things. There's actually, like, ten more that I've done that you've done that we we don't wanna talk about So A lot of which are so embarrassing. These

34:06

are the ones we're talking about. Imagine the ones we don't talk about. So,

are the ones we're talking about. Imagine the ones we don't talk about. So,

34:10

So the I think the one of the, like, meta takeaways is,

So the I think the one of the, like, meta takeaways is,

34:15

like, just experiment more and be willing to spin something up quickly and then throw it away when when you're done with it. And,

like, just experiment more and be willing to spin something up quickly and then throw it away when when you're done with it. And,

34:22

like, don't try to, like, marry every everything. You know, it's okay to date. It's okay to have a hookup or a flinger or a one night stand with a business. And,

like, don't try to, like, marry every everything. You know, it's okay to date. It's okay to have a hookup or a flinger or a one night stand with a business. And,

34:30

I think that it's a lot of our skill is built. So in doing that,

I think that it's a lot of our skill is built. So in doing that,

34:34

I used to tell kinda one of one of my interns who working with me on on the crystal thing. He's like, dude, I don't know if this crystal thing's gonna work, but I'm I'm amazed that in forty eight hours, we went from You were just bullshitting about the idea to our first sale. And that's just kind of amazing. He called it a Flash brand. He's like, I love that we just created this whole brand. It looks real. It's got a name. We, like, named it after my sister's kid.

I used to tell kinda one of one of my interns who working with me on on the crystal thing. He's like, dude, I don't know if this crystal thing's gonna work, but I'm I'm amazed that in forty eight hours, we went from You were just bullshitting about the idea to our first sale. And that's just kind of amazing. He called it a Flash brand. He's like, I love that we just created this whole brand. It looks real. It's got a name. We, like, named it after my sister's kid.

34:57

You know, like, we we we created a logo. We got this, like, this Shopify store spun up. And in doing so, we learned all these, like, mechanics of, like, how do you how, like, how do you get better at writing copy? How do you get better at naming things? How do you get better a logo. How do you use these tools like Shopify and and Clavio and all these different tools that you need the piping to sell to sell stuff? And I think that there's a lot of even if you think the ideas we're talking about are dumb, it's not dumb to, like, use these as an excuse to go learn about Facebook ads or to learn about building a Facebook page quickly because that might come in handy again three days later or three years later when you're trying to do the next thing. And, of course, that's not really what you're the the most important thing you're learning, what you're learning confidence to just go through the motion and get shit done. Right. In the same way that, like, it's a lot easier to get skinny when you know how to bench press properly or you feel comfortable

You know, like, we we we created a logo. We got this, like, this Shopify store spun up. And in doing so, we learned all these, like, mechanics of, like, how do you how, like, how do you get better at writing copy? How do you get better at naming things? How do you get better a logo. How do you use these tools like Shopify and and Clavio and all these different tools that you need the piping to sell to sell stuff? And I think that there's a lot of even if you think the ideas we're talking about are dumb, it's not dumb to, like, use these as an excuse to go learn about Facebook ads or to learn about building a Facebook page quickly because that might come in handy again three days later or three years later when you're trying to do the next thing. And, of course, that's not really what you're the the most important thing you're learning, what you're learning confidence to just go through the motion and get shit done. Right. In the same way that, like, it's a lot easier to get skinny when you know how to bench press properly or you feel comfortable

35:44

you're like, oh, yeah. I just do this, this, this, and I eat less. And boom, I'm confident. I can I just follow-up? I just Can I tell you a mini story on this real quick? And then we'll move on.

you're like, oh, yeah. I just do this, this, this, and I eat less. And boom, I'm confident. I can I just follow-up? I just Can I tell you a mini story on this real quick? And then we'll move on.

35:52

So I invested in that company Maven, which is started by our our mutual friend, Gagan Biani. He's he started Udemy, and now he's got a which is a three billion dollar ed tech company, and now he's got a new ed tech company. For teaching online.

So I invested in that company Maven, which is started by our our mutual friend, Gagan Biani. He's he started Udemy, and now he's got a which is a three billion dollar ed tech company, and now he's got a new ed tech company. For teaching online.

36:05

And I invested in the company. And in order to get in, it was such a competitive deal in order to get in. He's like, look, you guys have a good audience, like,

And I invested in the company. And in order to get in, it was such a competitive deal in order to get in. He's like, look, you guys have a good audience, like,

36:12

You have a big Twitter following. You gotta you gotta do a course. If you if you agree to do a course, it'd be one of the teachers, it'd be a user, then I'll let you in the round. And I was like, done, because I wanted to invest. And so then he's been hitting me up. Like, dude, do the where's your course? Come on, man. Make your course. And so I was like, alright. Shit. And so then I and I was overthinking it. And the lesson here is not it's really has nothing to do with my course,

You have a big Twitter following. You gotta you gotta do a course. If you if you agree to do a course, it'd be one of the teachers, it'd be a user, then I'll let you in the round. And I was like, done, because I wanted to invest. And so then he's been hitting me up. Like, dude, do the where's your course? Come on, man. Make your course. And so I was like, alright. Shit. And so then I and I was overthinking it. And the lesson here is not it's really has nothing to do with my course,

36:34

or I guess I'll tell the end of the story and then I'll tell you what how I almost fucked up. The end of the story is yesterday, I took about twenty minutes. I wrote a a three tweet tweet storm about Yeah. How writing has helped me. And, I I said, you know, in school, I was a shitty writer.

or I guess I'll tell the end of the story and then I'll tell you what how I almost fucked up. The end of the story is yesterday, I took about twenty minutes. I wrote a a three tweet tweet storm about Yeah. How writing has helped me. And, I I said, you know, in school, I was a shitty writer.

36:49

In school, they want you to write long essays. Like, they have, like, a minimum word count you have to hit literally.

In school, they want you to write long essays. Like, they have, like, a minimum word count you have to hit literally.

36:54

And, you know, you study Shakespeare and you think that's what good writing is or you read the odyssey.

And, you know, you study Shakespeare and you think that's what good writing is or you read the odyssey.

37:00

But then, you know, in the real world, the exact opposite. You know, you're paid to be concise, not have a lot of words. Right? You're not trying to write, like, really epic complex things. You need to be simple and crisp and communicate well. I said, I've gotten good at that. So I I sucked at school writing, but I've gotten pretty good at real world writing through trial and error and studying some of the best people. You're self included, our friend Neville. I bought his course. Took that whole thing. I've got I got better at copywriting.

But then, you know, in the real world, the exact opposite. You know, you're paid to be concise, not have a lot of words. Right? You're not trying to write, like, really epic complex things. You need to be simple and crisp and communicate well. I said, I've gotten good at that. So I I sucked at school writing, but I've gotten pretty good at real world writing through trial and error and studying some of the best people. You're self included, our friend Neville. I bought his course. Took that whole thing. I've got I got better at copywriting.

37:24

But I said in general, there's this whole, like,

But I said in general, there's this whole, like,

37:27

Like, how much value can be unlocked if you're good at writing emails, tweets, blog posts, company memos, investor,

Like, how much value can be unlocked if you're good at writing emails, tweets, blog posts, company memos, investor,

37:34

letters, like all those things can generate a lot of value. It's made me millions of dollars.

letters, like all those things can generate a lot of value. It's made me millions of dollars.

37:39

I think it it can do that for other people too if you get better at writing. So anyways, I tweeted that out and I said, I wanna package, you know, I probably studied this stuff for, like, a thousand hours in my life. I wanted to distill it down into something you can learn in ten days. If you're interested in that, it'll cost four hundred bucks.

I think it it can do that for other people too if you get better at writing. So anyways, I tweeted that out and I said, I wanna package, you know, I probably studied this stuff for, like, a thousand hours in my life. I wanted to distill it down into something you can learn in ten days. If you're interested in that, it'll cost four hundred bucks.

37:54

Here's a link, put it into a shitty Google form where you put in your name and email, and you tell me why you wanna take this course. So I've tweeted it out.

Here's a link, put it into a shitty Google form where you put in your name and email, and you tell me why you wanna take this course. So I've tweeted it out.

38:02

Guess how many responses I got?

Guess how many responses I got?

38:05

Three hundred. So I got a thousand responses already of people who are who gave me all their info. So

Three hundred. So I got a thousand responses already of people who are who gave me all their info. So

38:10

said, I'd I'd like to sign up to be in the first batch. I thought a so the the way that may even work is they encourage you to do this to test demand to see if you have a hundred people. If you get a hundred people, they say, alright. There's enough demand.

said, I'd I'd like to sign up to be in the first batch. I thought a so the the way that may even work is they encourage you to do this to test demand to see if you have a hundred people. If you get a hundred people, they say, alright. There's enough demand.

38:20

You should go, like, kinda figure out why they wanna do this and then then then launch your actual course. A thousand blew me away off of, you know, one tweet, basically.

You should go, like, kinda figure out why they wanna do this and then then then launch your actual course. A thousand blew me away off of, you know, one tweet, basically.

38:29

Let alone email list or anything else. So I thought, oh, that's interesting. Wow. Like,

Let alone email list or anything else. So I thought, oh, that's interesting. Wow. Like,

38:34

let's say that let's let's say that this is a thousand people. The course cost four hundred dollars

let's say that let's let's say that this is a thousand people. The course cost four hundred dollars

38:39

Not all of them will convert, but, like, two hundred, maybe. But this was let's say a hundred. He said about thirty to forty percent of people will con will end up converting of but,

Not all of them will convert, but, like, two hundred, maybe. But this was let's say a hundred. He said about thirty to forty percent of people will con will end up converting of but,

38:48

that's if once you qualify the list a little bit. So but even this was just one tweet. So let's assume I also email it out or tweet again about it. I think I could probably triple the size of the interest list because was just whoever was on Twitter in that moment that saw it. So I could probably triple up size this list. And then let's say thirty percent of them convert, twenty five percent of them convert Okay. So let's say the net net is It's a hundred and twenty thousand dollars. I could easily make six figures. I think a hundred thousand on the low end four hundred thousand, five hundred thousand on the high end of this course. Okay. So that's sweet, but, what's the lesson here? The lesson here is actually that

that's if once you qualify the list a little bit. So but even this was just one tweet. So let's assume I also email it out or tweet again about it. I think I could probably triple the size of the interest list because was just whoever was on Twitter in that moment that saw it. So I could probably triple up size this list. And then let's say thirty percent of them convert, twenty five percent of them convert Okay. So let's say the net net is It's a hundred and twenty thousand dollars. I could easily make six figures. I think a hundred thousand on the low end four hundred thousand, five hundred thousand on the high end of this course. Okay. So that's sweet, but, what's the lesson here? The lesson here is actually that

39:21

I didn't I was not gonna send this tweet. I was telling, like, going, I was like, alright. You know, you need to, like, test your test the demand for this course.

I didn't I was not gonna send this tweet. I was telling, like, going, I was like, alright. You know, you need to, like, test your test the demand for this course.

39:29

And I was like, great. So here's my plan. I'm gonna first, I'm gonna, like, work on the content of the course. I'm gonna, like, make sure it's good. And then actually, I wanna, like, show people I'm good at this. So I'm gonna do, like, ten example. I'm gonna do ten emails showing me, like, taking something that was kinda bad writing and turning it, making it better. That'll, like, get people interested.

And I was like, great. So here's my plan. I'm gonna first, I'm gonna, like, work on the content of the course. I'm gonna, like, make sure it's good. And then actually, I wanna, like, show people I'm good at this. So I'm gonna do, like, ten example. I'm gonna do ten emails showing me, like, taking something that was kinda bad writing and turning it, making it better. That'll, like, get people interested.

39:47

And then I'll do it. I'll mention it on the podcast, and then I'll do this other thing. And he's like, dude, you don't need to do all that. Like, trust me. Just say, hey, I'm thinking about doing this.

And then I'll do it. I'll mention it on the podcast, and then I'll do this other thing. And he's like, dude, you don't need to do all that. Like, trust me. Just say, hey, I'm thinking about doing this.

39:56

You know, here's why I think it would be good for you. If you're interested, sign up.

You know, here's why I think it would be good for you. If you're interested, sign up.

40:00

And I was like, yeah. Fuck you're right. I'm doing that thing. And that thing is what most people do, which is you're afraid to fail.

And I was like, yeah. Fuck you're right. I'm doing that thing. And that thing is what most people do, which is you're afraid to fail.

40:08

So you overthink what you need to do to make it successful.

So you overthink what you need to do to make it successful.

40:11

And, Abreya, you're listening to this. You're about to go do your own startup. Don't make this mistake that I was about to make that I've made many times in the past that most people make every time they go do a new venture is that they are afraid to fail. Therefore,

And, Abreya, you're listening to this. You're about to go do your own startup. Don't make this mistake that I was about to make that I've made many times in the past that most people make every time they go do a new venture is that they are afraid to fail. Therefore,

40:24

they

they

40:26

you know, they they overestimate what they need to do to get started. I need to incorporate. I need to come up with a good name. I need to buy the domain. I need to, like, build it to make sure I, you know, I wanna have a high quality product. I don't wanna help go out with a bad product and disappoint people,

you know, they they overestimate what they need to do to get started. I need to incorporate. I need to come up with a good name. I need to buy the domain. I need to, like, build it to make sure I, you know, I wanna have a high quality product. I don't wanna help go out with a bad product and disappoint people,

40:40

or, you know, I need to, like, create a whole website before I do this thing. Nope.

or, you know, I need to, like, create a whole website before I do this thing. Nope.

40:45

Shitty tweet, shitty Google form, thousand responses. Right? Like, you can get results with a much shittier,

Shitty tweet, shitty Google form, thousand responses. Right? Like, you can get results with a much shittier,

40:51

sort of go to market. And so, you know, the the classic quote here is if you're not embarrassed by your by your first product, you you by your first version of your product, you waited too long to launch. And so anyways, the the middle lesson I relearned was don't overthink it. I I almost overthought it. Do you know what you're gonna teach, or are you gonna figure that out? Yeah, I have a good idea, actually. I I think this would be cool. So,

sort of go to market. And so, you know, the the classic quote here is if you're not embarrassed by your by your first product, you you by your first version of your product, you waited too long to launch. And so anyways, the the middle lesson I relearned was don't overthink it. I I almost overthought it. Do you know what you're gonna teach, or are you gonna figure that out? Yeah, I have a good idea, actually. I I think this would be cool. So,

41:12

tell me what you think of this. I haven't told anybody this yet.

tell me what you think of this. I haven't told anybody this yet.

41:15

So I think the way to get good at writing is to write, obviously. Sorry. It's the way to get good at anything is to do it. And so I'm like, alright, but I can't just tell you to go do it if it was that easy, you would have already done it.

So I think the way to get good at writing is to write, obviously. Sorry. It's the way to get good at anything is to do it. And so I'm like, alright, but I can't just tell you to go do it if it was that easy, you would have already done it.

41:27

So I I thought, okay. What about this? What if every day I gave you a prompt? So, like, let's say let's say the wanna get better at writing, writing for the real world. Right? So let's let's say it's a cold email. Like, the way you cold email people to come be speakers at Hussicon.

So I I thought, okay. What about this? What if every day I gave you a prompt? So, like, let's say let's say the wanna get better at writing, writing for the real world. Right? So let's let's say it's a cold email. Like, the way you cold email people to come be speakers at Hussicon.

41:41

Great. So I say We're gonna write a cold email to somebody who you want to come speak at your event.

Great. So I say We're gonna write a cold email to somebody who you want to come speak at your event.

41:47

I'm not gonna tell you how to do it. First, try it. Take put fifteen minutes on the clock and just try it. Write a shitty version.

I'm not gonna tell you how to do it. First, try it. Take put fifteen minutes on the clock and just try it. Write a shitty version.

41:54

So they try it. Then I'm gonna give them a,

So they try it. Then I'm gonna give them a,

41:58

like, a kind of a learning. So it's like, do, learn, and then do. So you do it. Oh, great. Yeah. Then I tell you how I would do it. And with four examples, like, here's here's one way of doing it. Here's another way of doing it. Here's another way of doing it. Here's the common principles I'm using in all these. Alright. You learned that? Good. Now do it again. And you submit that one, and I'll give feedback on all the submissions that people give me. Like, hey, this is actually awesome or Hey, this is much better than your first attempt. Look, in thirty minutes, you just went from, like, really shitty to pretty good. And here's how you can go from pretty good to, like, amazing if you made this one tweak. Additional.

like, a kind of a learning. So it's like, do, learn, and then do. So you do it. Oh, great. Yeah. Then I tell you how I would do it. And with four examples, like, here's here's one way of doing it. Here's another way of doing it. Here's another way of doing it. Here's the common principles I'm using in all these. Alright. You learned that? Good. Now do it again. And you submit that one, and I'll give feedback on all the submissions that people give me. Like, hey, this is actually awesome or Hey, this is much better than your first attempt. Look, in thirty minutes, you just went from, like, really shitty to pretty good. And here's how you can go from pretty good to, like, amazing if you made this one tweak. Additional.

42:29

So I want people to get a daily reps

So I want people to get a daily reps

42:32

at writing one of those things. So it might be a headline. Right? Here's the story, write the headline.

at writing one of those things. So it might be a headline. Right? Here's the story, write the headline.

42:37

Okay. Cool. That's that was a bad headline. Here's a here's what goes goes into a great headline. You better launch. You better launch fast. Someone listeners

Okay. Cool. That's that was a bad headline. Here's a here's what goes goes into a great headline. You better launch. You better launch fast. Someone listeners

42:45

go and do this. Of course, they don't have a hundred and fifty thousand followers, but Yeah. If you wanna do this, help me do it. I think it's just this should exist. I think this would be a cool way for people to get better by actually doing something and doing it in like a controlled sandbox. So not just saying open it. I don't know. Go right a bunch of shit. It's like very specific.

go and do this. Of course, they don't have a hundred and fifty thousand followers, but Yeah. If you wanna do this, help me do it. I think it's just this should exist. I think this would be a cool way for people to get better by actually doing something and doing it in like a controlled sandbox. So not just saying open it. I don't know. Go right a bunch of shit. It's like very specific.

43:01

Write this Here's examples of what what good looks like and then good. Boom. Boom. Now that you know the now that you've learned the principle, go apply it. So anyways, that's what I'm gonna try to teach. Do you wanna talk about Michael buffer? Yes.

Write this Here's examples of what what good looks like and then good. Boom. Boom. Now that you know the now that you've learned the principle, go apply it. So anyways, that's what I'm gonna try to teach. Do you wanna talk about Michael buffer? Yes.

43:14

What do you so on our doc,

What do you so on our doc,

43:16

Sean's got Michael buffer and judge Judy, personal monopoly written down there. I'm very curious what that even means. So this started with just curiosity. I was watching the, canelo Alvarez boxing match that happened Awesome. Last weekend, fun match. Guy, he if I can broke this guy's face.

Sean's got Michael buffer and judge Judy, personal monopoly written down there. I'm very curious what that even means. So this started with just curiosity. I was watching the, canelo Alvarez boxing match that happened Awesome. Last weekend, fun match. Guy, he if I can broke this guy's face.

43:33

He's, like, personally, the book is not focused face in three place and then the guy quit between rounds. So, anyways,

He's, like, personally, the book is not focused face in three place and then the guy quit between rounds. So, anyways,

43:40

boxing is this funny thing where, like, the match itself only lasts for, you know, some number of minutes. But they need to charge you all this money for a pay per view. So there's all this, like, pomp and circumstance. There's all this parade around it. Right? They walk out with music and their kind of entourage and their outfit.

boxing is this funny thing where, like, the match itself only lasts for, you know, some number of minutes. But they need to charge you all this money for a pay per view. So there's all this, like, pomp and circumstance. There's all this parade around it. Right? They walk out with music and their kind of entourage and their outfit.

43:56

And then the next person walks out, and then there's the introductions. And in the introductions, there's always this guy. You've probably seen him. It's this white guy who basically is, like, got a great voice. And in boxing, he says,

And then the next person walks out, and then there's the introductions. And in the introductions, there's always this guy. You've probably seen him. It's this white guy who basically is, like, got a great voice. And in boxing, he says,

44:07

like, you know, ladies and gentlemen, let's get ready to rum

like, you know, ladies and gentlemen, let's get ready to rum

44:11

right. That's like the signature thing. Like, he he would kinda get wired over the years of following the sport that, like, yes, this is the main event. This is the big one. And And by the way, do you know who that guy's brother is? Bruce buffer. Right? So

right. That's like the signature thing. Like, he he would kinda get wired over the years of following the sport that, like, yes, this is the main event. This is the big one. And And by the way, do you know who that guy's brother is? Bruce buffer. Right? So

44:23

Bruce is in the UFC and he says, I'll let you do it.

Bruce is in the UFC and he says, I'll let you do it.

44:27

He goes, it's

He goes, it's

44:29

time.

time.

44:30

It's time. And by the way, they didn't know that they are brothers until they were, like, both in their fifties. Exactly. It's a crazy story.

It's time. And by the way, they didn't know that they are brothers until they were, like, both in their fifties. Exactly. It's a crazy story.

44:36

So So I so I I was just watching this and I was like, how much does Michael buffer get paid? Right? So I do the search, Michael buffer salary,

So So I so I I was just watching this and I was like, how much does Michael buffer get paid? Right? So I do the search, Michael buffer salary,

44:44

Jesse, do you know how much my you might know? It sounds like you know some things. No. I I I don't know what based off is good.

Jesse, do you know how much my you might know? It sounds like you know some things. No. I I I don't know what based off is good.

44:51

Ten million a year. So Michael buffer has made four hundred million dollars,

Ten million a year. So Michael buffer has made four hundred million dollars,

44:56

in his career doing what he's doing. He's made most of that off of the the fact that he has created a personal monopoly. He is synonymous with a big boxing match, and his phrase, let's get ready to rumble is a trademarked phrase. Now how is it a trade and he's trademarked it and he licenses it out to video games, to, you know, like movies, shows, and stuff like that. And actually, if you go watch,

in his career doing what he's doing. He's made most of that off of the the fact that he has created a personal monopoly. He is synonymous with a big boxing match, and his phrase, let's get ready to rumble is a trademarked phrase. Now how is it a trade and he's trademarked it and he licenses it out to video games, to, you know, like movies, shows, and stuff like that. And actually, if you go watch,

45:20

like, the back catalog of UFC fights, they cut out Bruce buffers, it's time part. Because they don't wanna pay him the royalty on its time. How

like, the back catalog of UFC fights, they cut out Bruce buffers, it's time part. Because they don't wanna pay him the royalty on its time. How

45:29

well, first of all, I I knew he was wealthy because he looks like he's down a lot of work done on his face. So, like, he's got that, like, Wayne Newton look where a lawyer, like Sigma Freud where I'm like, oh, that's that Las Vegas rich look. And,

well, first of all, I I knew he was wealthy because he looks like he's down a lot of work done on his face. So, like, he's got that, like, Wayne Newton look where a lawyer, like Sigma Freud where I'm like, oh, that's that Las Vegas rich look. And,

45:40

second, how on earth is the boxing federation or what whatever it's called, allow him to own it, along with Bruce buffer. So the so the way the cabinet so the so the way it happened was Michael buffer is the is the the announcer guy. Right? And at first, he's not making much. And boxing is kinda nascent, and he's he grew with the sport. Right? So

second, how on earth is the boxing federation or what whatever it's called, allow him to own it, along with Bruce buffer. So the so the way the cabinet so the so the way it happened was Michael buffer is the is the the announcer guy. Right? And at first, he's not making much. And boxing is kinda nascent, and he's he grew with the sport. Right? So

45:57

Tyson got popular and Holy Field, and all all these big names,

Tyson got popular and Holy Field, and all all these big names,

46:02

you know, you just keep seeing this one guy for, like, thirty years. So he ended up building his own brand, you know, along the way. So nowadays, he gets paid about,

you know, you just keep seeing this one guy for, like, thirty years. So he ended up building his own brand, you know, along the way. So nowadays, he gets paid about,

46:10

or or sorry. I I don't know exactly what Michael buffer gets paid prevent. But he he got to the point where it's, let's say, nineteen eighty four, and he's saying let's get ready to rumble and,

or or sorry. I I don't know exactly what Michael buffer gets paid prevent. But he he got to the point where it's, let's say, nineteen eighty four, and he's saying let's get ready to rumble and,

46:21

Bruce buffer,

Bruce buffer,

46:23

who doesn't know that they are siblings,

who doesn't know that they are siblings,

46:26

he is half. They're half siblings. So he's watching,

he is half. They're half siblings. So he's watching,

46:30

What is it? He's watching the event or something like that. And he sees that this guy's last name is buffer. And he goes,

What is it? He's watching the event or something like that. And he sees that this guy's last name is buffer. And he goes,

46:36

oh, that's cool. I've never met another buffer. He doesn't think they're brothers. He just thinks guy's last name is also buffer. That's cool. I've never met another buffer. He goes on the yellow pages, and he looks, and there's no other buffers. So he's like, dude, this it's crazy. This guy's last name is buffer. And he's driving with his dad or something like that. And he asked his dad.

oh, that's cool. I've never met another buffer. He doesn't think they're brothers. He just thinks guy's last name is also buffer. That's cool. I've never met another buffer. He goes on the yellow pages, and he looks, and there's no other buffers. So he's like, dude, this it's crazy. This guy's last name is buffer. And he's driving with his dad or something like that. And he asked his dad.

46:54

He's like, yeah. This guy's, oh, no. He finds out he so he he looks into Michael Buff. He finds out He was,

He's like, yeah. This guy's, oh, no. He finds out he so he he looks into Michael Buff. He finds out He was,

47:00

he grew up in a town, like, I don't know, half a mile away from Bruce. He's like, dude, dad. How crazy is this? This guy you know, that guy on the boxing thing, Michael buffer,

he grew up in a town, like, I don't know, half a mile away from Bruce. He's like, dude, dad. How crazy is this? This guy you know, that guy on the boxing thing, Michael buffer,

47:09

last name buffer, and he grew up, you know, half a mile half a mile away from us. And the dad while driving just goes, yeah, I think that's your brother.

last name buffer, and he grew up, you know, half a mile half a mile away from us. And the dad while driving just goes, yeah, I think that's your brother.

47:17

He's like, what? He's like, yeah. You know, you didn't know this, but before you and your mom, you know, they've been married fifty years before you and your mom got together.

He's like, what? He's like, yeah. You know, you didn't know this, but before you and your mom, you know, they've been married fifty years before you and your mom got together.

47:24

You know, I had another I had a son. I don't know if it's him, but maybe that's your brother. And so they go and they find out that they are actually half brothers. They share a dead. So Bruce then goes to Michael and he says,

You know, I had another I had a son. I don't know if it's him, but maybe that's your brother. And so they go and they find out that they are actually half brothers. They share a dead. So Bruce then goes to Michael and he says,

47:35

Michael, you're doing great.

Michael, you're doing great.

47:37

But you have no, like, business manager.

But you have no, like, business manager.

47:40

I'll be your manager.

I'll be your manager.

47:41

And he's like, okay. What does that mean? He goes, dude, you need trademark this phrase. This is your catch phrase. So he applies to the trademark. He gets it. And then he basically says,

And he's like, okay. What does that mean? He goes, dude, you need trademark this phrase. This is your catch phrase. So he applies to the trademark. He gets it. And then he basically says,

47:51

takes that trademark and he starts licensing out merchandise, you know, hats, shirts, video games, everything. So he starts building this guy's brand, And then later, Michael gets Bruce into the comment the announcing game, and Bruce becomes the announcer for the UFC, so a different sport. And Bruce is making, like, on any given event, if you go watch a UFC event, he's making fifty to a hundred grand for that night's work, which is basically before every fight. He just announces, you know, in this corner, we have this guy now. That's now. He he makes a hundred grand for big fights and fifty grand ish. And this are, like, we got a caveat.

takes that trademark and he starts licensing out merchandise, you know, hats, shirts, video games, everything. So he starts building this guy's brand, And then later, Michael gets Bruce into the comment the announcing game, and Bruce becomes the announcer for the UFC, so a different sport. And Bruce is making, like, on any given event, if you go watch a UFC event, he's making fifty to a hundred grand for that night's work, which is basically before every fight. He just announces, you know, in this corner, we have this guy now. That's now. He he makes a hundred grand for big fights and fifty grand ish. And this are, like, we got a caveat.

48:23

This is, like, you know, when you Google someone's net worth, like, I don't know if this is actually his number. This is like the Got it. This is the it's in a bunch of articles, but maybe they're all referencing the same shitty source. I don't know. Right. And he does probably three a month. Yeah. It's So you're looking at about three and a half, four million dollars a year. And he it says that, you know, his net worth network is sort of in the tens of millions whereas Michael buffers and the hundreds of millions.

This is, like, you know, when you Google someone's net worth, like, I don't know if this is actually his number. This is like the Got it. This is the it's in a bunch of articles, but maybe they're all referencing the same shitty source. I don't know. Right. And he does probably three a month. Yeah. It's So you're looking at about three and a half, four million dollars a year. And he it says that, you know, his net worth network is sort of in the tens of millions whereas Michael buffers and the hundreds of millions.

48:45

And so this sort of came to this concept of creating a personal monopoly.

And so this sort of came to this concept of creating a personal monopoly.

48:49

So How do you build yourself to the point where you are unreplaceable,

So How do you build yourself to the point where you are unreplaceable,

48:54

where the and this is like,

where the and this is like,

48:56

Ryan Seacrest with American Right? But when American Idol first started, there's two dudes. And at this point, Ryan Seacrest,

Ryan Seacrest with American Right? But when American Idol first started, there's two dudes. And at this point, Ryan Seacrest,

49:03

actually go ahead. Well, I was gonna say Ryan Seacrest is now, you know, sort of synonymous with

actually go ahead. Well, I was gonna say Ryan Seacrest is now, you know, sort of synonymous with

49:08

American Idol. It's like Chris Harrison with the bachelor. It's Jeff Propz with survivor.

American Idol. It's like Chris Harrison with the bachelor. It's Jeff Propz with survivor.

49:13

And, you know, these are these are hosts that on the surface, it's like, oh, he comes out here, says a few lines. Anybody could do that No. Doesn't take any time. Oh, no. No. The fans grow attached to this person, and that becomes part of the brand of the event.

And, you know, these are these are hosts that on the surface, it's like, oh, he comes out here, says a few lines. Anybody could do that No. Doesn't take any time. Oh, no. No. The fans grow attached to this person, and that becomes part of the brand of the event.

49:26

And the consistency of seeing those same faces, those same recurring cast members, saying the same catch phrases is part of what makes it popular. So judge Judith And at this point, Ryan Seacrest has Ryan Seacrest productions Yes. Which is a production company, which frankly I've always been wondering, like, what does a production company actually mean. Like, that that that's one of those Hollywood terms that I'm sure it does something like north of

And the consistency of seeing those same faces, those same recurring cast members, saying the same catch phrases is part of what makes it popular. So judge Judith And at this point, Ryan Seacrest has Ryan Seacrest productions Yes. Which is a production company, which frankly I've always been wondering, like, what does a production company actually mean. Like, that that that's one of those Hollywood terms that I'm sure it does something like north of

49:50

hundred million in revenue. Well, he produced the Kardashians show keeping up with the Kardashians. He was the creator and producer of that show, I think. So, it was his idea. So He parlayed that into something. And I don't know exactly. Like I said, I don't entirely understand. I offer some company funding. Road because at the beginning of American Idol, there was two hosts And one guy after season one was like, oh, this is a hit. I want more money. And at that time, he didn't have a personal monopoly yet. He was replaceable because the show was so new. And so they said, no, thanks. We'll keep Ryan. Ryan, you could just be the lead guy now. And Ryan Seacrest did it for, like, fifteen years. And then by the end of it, it was sort of making, I don't know, ten, fifteen million bucks a season doing it because he waited until he became entrenched

hundred million in revenue. Well, he produced the Kardashians show keeping up with the Kardashians. He was the creator and producer of that show, I think. So, it was his idea. So He parlayed that into something. And I don't know exactly. Like I said, I don't entirely understand. I offer some company funding. Road because at the beginning of American Idol, there was two hosts And one guy after season one was like, oh, this is a hit. I want more money. And at that time, he didn't have a personal monopoly yet. He was replaceable because the show was so new. And so they said, no, thanks. We'll keep Ryan. Ryan, you could just be the lead guy now. And Ryan Seacrest did it for, like, fifteen years. And then by the end of it, it was sort of making, I don't know, ten, fifteen million bucks a season doing it because he waited until he became entrenched

50:29

in the franchise as, like, the face. And he became a valuable character like Simon Cowell and the other guys. So Judge Judy is probably the greatest example of this. So the highest paid person on TV

in the franchise as, like, the face. And he became a valuable character like Simon Cowell and the other guys. So Judge Judy is probably the greatest example of this. So the highest paid person on TV

50:40

was Judge Judy for a number of years. She was making forty seven million dollars a year

was Judge Judy for a number of years. She was making forty seven million dollars a year

50:45

for, I don't know, fifty, I think, days of filming. So she was making about nine thousand dollars a day,

for, I don't know, fifty, I think, days of filming. So she was making about nine thousand dollars a day,

50:52

filming the show for Judge Judy, which is she was a judge before that making a hundred thirteen thousand dollars a year. And

filming the show for Judge Judy, which is she was a judge before that making a hundred thirteen thousand dollars a year. And

50:58

so from the commodity, the skill of the job of being a judge, to building your personal monopoly as the show is called Judge Judy, she was able to turn a hundred thirteen thousand dollars a year of of of, pricing power into forty seven million dollars a year, and then know, CVS bought the back catalog of Judge Judy for a hundred million dollars. So she's still making royalties without working anymore. So I just find this to be tremendously interesting. It's something that was counterintuitive to me. Seems to me, like, all these people are replaceable,

so from the commodity, the skill of the job of being a judge, to building your personal monopoly as the show is called Judge Judy, she was able to turn a hundred thirteen thousand dollars a year of of of, pricing power into forty seven million dollars a year, and then know, CVS bought the back catalog of Judge Judy for a hundred million dollars. So she's still making royalties without working anymore. So I just find this to be tremendously interesting. It's something that was counterintuitive to me. Seems to me, like, all these people are replaceable,

51:26

but clearly the economics of Hollywood show that they're not. And, and so I just found this to be very interesting. And I also like the story of, you know, the long lost brothers. One brother finds the other, becomes his manager convinces him to trade market, And that trademark is, you know, that building that personal monopoly of IP is what helped him build a multi hundred million dollar franchise. So I thought that was amazing.

but clearly the economics of Hollywood show that they're not. And, and so I just found this to be very interesting. And I also like the story of, you know, the long lost brothers. One brother finds the other, becomes his manager convinces him to trade market, And that trademark is, you know, that building that personal monopoly of IP is what helped him build a multi hundred million dollar franchise. So I thought that was amazing.

51:47

So I wanna let's go down the strep hole. I don't think we're gonna get to the interim thing, but maybe we will. Let's put down the strep hole because I know a few people that have these personal brands. Maybe some people think that I have that, but I I actually don't have it because I'm not nearly careful enough. But you're you seem quite careful enough, about your brand that you might

So I wanna let's go down the strep hole. I don't think we're gonna get to the interim thing, but maybe we will. Let's put down the strep hole because I know a few people that have these personal brands. Maybe some people think that I have that, but I I actually don't have it because I'm not nearly careful enough. But you're you seem quite careful enough, about your brand that you might

52:04

you you have this. But Who comes to mind? I know Tim.

you you have this. But Who comes to mind? I know Tim.

52:06

Tim Ferris. I know Tim Fercher.

Tim Ferris. I know Tim Fercher.

52:09

Yep. Jack butcher is a great friend of mine.

Yep. Jack butcher is a great friend of mine.

52:12

He created this huge following

He created this huge following

52:14

off of

off of

52:15

visualized

visualized

52:16

value. Great name. All he does is he makes one picture that describes a thousand words. So, basically, you have this complicated topic. He makes one graphic day and it explains exactly how it works. You would think that's silly He's crushed it. He probably makes two to three million dollars a year,

value. Great name. All he does is he makes one picture that describes a thousand words. So, basically, you have this complicated topic. He makes one graphic day and it explains exactly how it works. You would think that's silly He's crushed it. He probably makes two to three million dollars a year,

52:31

selling a course on that topic. The second one, Tim Fares, And the reason why I can't do this is because these guys are so

selling a course on that topic. The second one, Tim Fares, And the reason why I can't do this is because these guys are so

52:38

protective in particular about their brand. Tim Ferris, I'm gonna tell I'm gonna tell a Tim Ferris story that I we I don't wanna turn this into clips. I don't want this to get popular, but I'm gonna tell a story. So Tim Farris years ago, came to my office when it was when he had just I I know Tim Ferris because he would walk his dog. We were neighbors. We lived down the block from each other. We would walk our dogs together. Like, he would be at the park and I would be at the park. And I wouldn't bring up business. I wouldn't even act like I was a fan other than I'm saying, hey, I just listened to this podcast. The other day. It was wonderful. Good job. Anyway,

protective in particular about their brand. Tim Ferris, I'm gonna tell I'm gonna tell a Tim Ferris story that I we I don't wanna turn this into clips. I don't want this to get popular, but I'm gonna tell a story. So Tim Farris years ago, came to my office when it was when he had just I I know Tim Ferris because he would walk his dog. We were neighbors. We lived down the block from each other. We would walk our dogs together. Like, he would be at the park and I would be at the park. And I wouldn't bring up business. I wouldn't even act like I was a fan other than I'm saying, hey, I just listened to this podcast. The other day. It was wonderful. Good job. Anyway,

53:11

can you tell

can you tell

53:12

the first time y'all met? Did you because I think when people meet somebody that they know and admire, they often blow it by totally fangirling over them.

the first time y'all met? Did you because I think when people meet somebody that they know and admire, they often blow it by totally fangirling over them.

53:21

What was the story? Did you even remember? Like, what was the first interaction where it became normal for you? Okay. The the the funny story is I was on the way home from the hospital after getting a kidney stone and I was super high on morphine

What was the story? Did you even remember? Like, what was the first interaction where it became normal for you? Okay. The the the funny story is I was on the way home from the hospital after getting a kidney stone and I was super high on morphine

53:34

I've got a kidney stone and my wife Sarah, who's my girlfriend at the time, was driving me home. It was eight AM because I got the kidney stone at, like, five o'clock in the morning. I was coming home eight AM I see Tim walking in front of my house. And I was on the passenger seat right in dirty with my seat back, and I was all high and shit. And I see him walk by, and I go, Hold on, Sarah. Becca.

I've got a kidney stone and my wife Sarah, who's my girlfriend at the time, was driving me home. It was eight AM because I got the kidney stone at, like, five o'clock in the morning. I was coming home eight AM I see Tim walking in front of my house. And I was on the passenger seat right in dirty with my seat back, and I was all high and shit. And I see him walk by, and I go, Hold on, Sarah. Becca.

53:53

Hey. Hey, Tim. What are you doing around here, man? And he goes, I lived on the street. I go, that's cool. I'm a big fan.

Hey. Hey, Tim. What are you doing around here, man? And he goes, I lived on the street. I go, that's cool. I'm a big fan.

54:00

Just got a kidney stone. He got any tips for that. And, I was, like, a little obnoxious. And then I saw him again the next day walking his dog and I go, Tim. I just wanted to apologize. I was under the influence. But, anyway, I know your books, big fan.

Just got a kidney stone. He got any tips for that. And, I was, like, a little obnoxious. And then I saw him again the next day walking his dog and I go, Tim. I just wanted to apologize. I was under the influence. But, anyway, I know your books, big fan.

54:13

What's what's your dog's name? Yeah. That's it. Right. And then we would just we would just talk about dogs. That's all. And then eventually, he, cold emailed me months later when he goes, Hey, I heard about the hustle. It seems cool. Do you wanna have dinner so we can talk about it? Go to dinner and he goes, wait a minute. You're the guy with the dog. I go, yeah, man. What's going on? It's me saying, I'm your neighbor. I didn't ever wanna bring up email and business to you because, you know, I don't wanna attack you. It was a weird thing that we knew each other. And so one day he after he invested in my company comes to the office,

What's what's your dog's name? Yeah. That's it. Right. And then we would just we would just talk about dogs. That's all. And then eventually, he, cold emailed me months later when he goes, Hey, I heard about the hustle. It seems cool. Do you wanna have dinner so we can talk about it? Go to dinner and he goes, wait a minute. You're the guy with the dog. I go, yeah, man. What's going on? It's me saying, I'm your neighbor. I didn't ever wanna bring up email and business to you because, you know, I don't wanna attack you. It was a weird thing that we knew each other. And so one day he after he invested in my company comes to the office,

54:39

he sees me drinking a coke cereal and he goes, Hey, man. Can I have one of those? I go, yeah, dude, you have as many as you want. Let me go get you one. I give him one, and he chugs it super fast. He goes, Can I get one more? I go, yeah. Yeah. Yeah. I got you. I'm from two. You chugged some. We get done with this meeting. There's six of us in the office. I'm in we're in a little baby conference room, which is basically a one bedroom, a a bedroom in one of the apartments. There's about six of my employees or four of them, and then Ciela was there. And he goes, alright. Well, that was a good meeting, and he pushes the coke cans my way. And I go, what? He goes, you mind throwing those away for me? And I yeah, yeah, yeah, up and wait. And I take him, and he just didn't wanna be seen walking out with a diet soda can.

he sees me drinking a coke cereal and he goes, Hey, man. Can I have one of those? I go, yeah, dude, you have as many as you want. Let me go get you one. I give him one, and he chugs it super fast. He goes, Can I get one more? I go, yeah. Yeah. Yeah. I got you. I'm from two. You chugged some. We get done with this meeting. There's six of us in the office. I'm in we're in a little baby conference room, which is basically a one bedroom, a a bedroom in one of the apartments. There's about six of my employees or four of them, and then Ciela was there. And he goes, alright. Well, that was a good meeting, and he pushes the coke cans my way. And I go, what? He goes, you mind throwing those away for me? And I yeah, yeah, yeah, up and wait. And I take him, and he just didn't wanna be seen walking out with a diet soda can.

55:17

That's how particular this guy was. And you know what?

That's how particular this guy was. And you know what?

55:20

I think it's great. I dig it. And

I think it's great. I dig it. And

55:23

whenever we work with Tim,

whenever we work with Tim,

55:25

if I write something and there's a a missed comma or something, he's on top of it. Right. And at first, I was like, you know, you're really being a pain in the butt. And then I realized, you know what? You're not being a pain in the butt. You are. You're being ten first.

if I write something and there's a a missed comma or something, he's on top of it. Right. And at first, I was like, you know, you're really being a pain in the butt. And then I realized, you know what? You're not being a pain in the butt. You are. You're being ten first.

55:36

You are being exactly how you should be. You are protecting your brand. You want things in a very particular way. You're being demanding, and I respect that and I like that. And that's when I realized I don't think I could ever be a personal brand because you have to guard that shit like crazy. You have to be on top of it every single time. It has to be,

You are being exactly how you should be. You are protecting your brand. You want things in a very particular way. You're being demanding, and I respect that and I like that. And that's when I realized I don't think I could ever be a personal brand because you have to guard that shit like crazy. You have to be on top of it every single time. It has to be,

55:52

it's gotta be exactly a very particular way every single time and that's how you build a really good brand. You have to be on when you're on. I mean, I'm Sir, that's a phrase I use. I I don't know if I made this up or somebody told me this. I have no idea. It was a long time ago. Ten years ago, it's called epoch, e POC. It stands for every point of contact. Say if you wanna make a great brand,

it's gotta be exactly a very particular way every single time and that's how you build a really good brand. You have to be on when you're on. I mean, I'm Sir, that's a phrase I use. I I don't know if I made this up or somebody told me this. I have no idea. It was a long time ago. Ten years ago, it's called epoch, e POC. It stands for every point of contact. Say if you wanna make a great brand,

56:13

you need to be congruent. So you need to have something you stand for. Alright. Most people don't know what they stand for. They're not clear about it. It's not unique. It's not compelling. It's not,

you need to be congruent. So you need to have something you stand for. Alright. Most people don't know what they stand for. They're not clear about it. It's not unique. It's not compelling. It's not,

56:22

it's not something notable.

it's not something notable.

56:24

But once you do that, the second step is at every point of contact, you have to embody that. Right? So you can't be the four hour body and be out of shape. Right? You can't be, like, you know, for our work week guy, and then, you know, you're super inefficient and you're working eighty hours a week. So so you have to be congruent

But once you do that, the second step is at every point of contact, you have to embody that. Right? So you can't be the four hour body and be out of shape. Right? You can't be, like, you know, for our work week guy, and then, you know, you're super inefficient and you're working eighty hours a week. So so you have to be congruent

56:43

at all times. That's that should be the goal as a brand is to at every point of contact a customer has with you in any any place.

at all times. That's that should be the goal as a brand is to at every point of contact a customer has with you in any any place.

56:51

They're getting that same they're getting that same thing that you stand for. And, and so that's that's like an aspirational goal. Of course, if you don't do that, it's not it's not achievable,

They're getting that same they're getting that same thing that you stand for. And, and so that's that's like an aspirational goal. Of course, if you don't do that, it's not it's not achievable,

57:00

but it is a mindset to have in order to reinforce the brand many, many times because people will have experiences with you. Right? This is like Disney World. Disney World has all these things, right, where they're like, you know, there's no, I forgot what all the things are. It's like there's no trash cans, and there's no, like,

but it is a mindset to have in order to reinforce the brand many, many times because people will have experiences with you. Right? This is like Disney World. Disney World has all these things, right, where they're like, you know, there's no, I forgot what all the things are. It's like there's no trash cans, and there's no, like,

57:15

you can't see the mascot's ever taking a smoke break with their head You know, you can't see Mickey Mouse smoking a cigarette. It's like, no. We have to be at every point of contact. This place stands for joy, and everything's gotta be joy. Right? The bathroom's gotta be joy. The food's gotta be joy. Right? Like, all these different things.

you can't see the mascot's ever taking a smoke break with their head You know, you can't see Mickey Mouse smoking a cigarette. It's like, no. We have to be at every point of contact. This place stands for joy, and everything's gotta be joy. Right? The bathroom's gotta be joy. The food's gotta be joy. Right? Like, all these different things.

57:31

That's what great sort of brand owners are are are strive to do. And what you and I do, or at least I know I do it is,

That's what great sort of brand owners are are are strive to do. And what you and I do, or at least I know I do it is,

57:38

I test stuff with people. And so in a way, we have a podcast. I mean, I would say we're actually seeing what you get. I mean, we you and I talk like this regardless if if the camera's on or not. But,

I test stuff with people. And so in a way, we have a podcast. I mean, I would say we're actually seeing what you get. I mean, we you and I talk like this regardless if if the camera's on or not. But,

57:48

I do know, like, which jokes hit, and I will test them on people. Right? And I kinda see, like, oh, this story I just told, it caught that guy's attention. I should tell it a little bit differently though. And with Tim and other people, I've seen them repeat phrases, like,

I do know, like, which jokes hit, and I will test them on people. Right? And I kinda see, like, oh, this story I just told, it caught that guy's attention. I should tell it a little bit differently though. And with Tim and other people, I've seen them repeat phrases, like,

58:03

I don't pretend to be a doctor and I don't play one on TV. Right. Like, that's just like this phrase that he uses. And I guess it it kinda

I don't pretend to be a doctor and I don't play one on TV. Right. Like, that's just like this phrase that he uses. And I guess it it kinda

58:09

Yeah. You're so likable. Yeah. And and and these phrases that I've seen these quote famous people. So a guy like Tim, who else do I know that's like fits this category. Jack is definitely one of them.

Yeah. You're so likable. Yeah. And and and these phrases that I've seen these quote famous people. So a guy like Tim, who else do I know that's like fits this category. Jack is definitely one of them.

58:21

Jack butcher.

Jack butcher.

58:22

It I've told the story before on the pod, but Chris Sacca did this and it blew me away. I met him in person And for those who don't know, Chris August, like, one of the best investors ever, to a point where he's already retired. He doesn't now, he only invests in climate change stuff because he's like, already already won the game of, like, money and success. It's it's called post economic. Yeah. It's post economic as Balaji taught us.

It I've told the story before on the pod, but Chris Sacca did this and it blew me away. I met him in person And for those who don't know, Chris August, like, one of the best investors ever, to a point where he's already retired. He doesn't now, he only invests in climate change stuff because he's like, already already won the game of, like, money and success. It's it's called post economic. Yeah. It's post economic as Balaji taught us.

58:42

So

So

58:43

I met him in person and he told this story.

I met him in person and he told this story.

58:46

And as he was telling the story, he had all these little offhand

And as he was telling the story, he had all these little offhand

58:49

little moments where he's like, he's like, you know, I didn't didn't realize that that that at the time,

little moments where he's like, he's like, you know, I didn't didn't realize that that that at the time,

58:54

or, like, he'd be like, he he'd say something. He'd correct himself.

or, like, he'd be like, he he'd say something. He'd correct himself.

58:58

And he'd be like, blah blah blah. Well,

And he'd be like, blah blah blah. Well,

58:59

I guess, no, that would mean this, but, blah, blah, blah. Oh, but he used that line on everything. I saw him on CNBCNBC

I guess, no, that would mean this, but, blah, blah, blah. Oh, but he used that line on everything. I saw him on CNBCNBC

59:06

one day, and he said the same fucking thing, the exact same fucking way like a comedian does in their sets. Where a comedian, if you go up there and it feels like a comedian said this joke a million times and they're bored of it, then it's not funny. But a comedian has to sort of, like, it's almost like they're realizing or telling this story for the first time that's when it really hits. And so I saw him do that and I go, oh, there's levels to this shit. Like, not only do you have to be able to be good at it, This is like

one day, and he said the same fucking thing, the exact same fucking way like a comedian does in their sets. Where a comedian, if you go up there and it feels like a comedian said this joke a million times and they're bored of it, then it's not funny. But a comedian has to sort of, like, it's almost like they're realizing or telling this story for the first time that's when it really hits. And so I saw him do that and I go, oh, there's levels to this shit. Like, not only do you have to be able to be good at it, This is like

59:34

this is like comedy. This is like storytelling. This is like

this is like comedy. This is like storytelling. This is like

59:38

this is like a play, you know, a Broadway show that goes on on stage every night. And there's a new person in the crowd, and they have to do it. Like, it's the this is a Tuesday night, but, no, this is our open this is our best performance ever. This is the first time we've ever done this show matters the most, and we repeat our lines. And I thought, oh, wow. I've never even thought about that. But, yeah, I guess it makes sense. You could kinda craft these stories

this is like a play, you know, a Broadway show that goes on on stage every night. And there's a new person in the crowd, and they have to do it. Like, it's the this is a Tuesday night, but, no, this is our open this is our best performance ever. This is the first time we've ever done this show matters the most, and we repeat our lines. And I thought, oh, wow. I've never even thought about that. But, yeah, I guess it makes sense. You could kinda craft these stories

59:58

that hit. And you could tell them over and over. Once you have them, that's in your bank. And you could I tell this story. People feel this way about me. And,

that hit. And you could tell them over and over. Once you have them, that's in your bank. And you could I tell this story. People feel this way about me. And,

01:00:08

That's cool. So I'm gonna try and bring this back to the brand thing. But before I do,

That's cool. So I'm gonna try and bring this back to the brand thing. But before I do,

01:00:12

another way that you can see this is when you're pitching stuff. So when you're pitching your company to people, You have to and I I mean, I did this well when I when both when I was selling the company, if I was ever trying to raise money, if I'm ever trying to convince,

another way that you can see this is when you're pitching stuff. So when you're pitching your company to people, You have to and I I mean, I did this well when I when both when I was selling the company, if I was ever trying to raise money, if I'm ever trying to convince,

01:00:23

I've I, you know, I do when I am on other podcasts, or and also when I, am hiring someone. I've got the same pitch and I look at the inflection of my or I I I I look at their person's eyebrows. And I look at their body language to see where I get them to lean in and I get a I see where I get the full backwards and you gotta find these hooks and you constantly gotta throw them out and you gotta see what what what bait works. And then you just rinse and repeat. And he was like, oh, that line. Right. Or when I said I wanted to be like Ted Turner, fuck. They didn't know who Ted Turner was. Okay. What else do I got? You know what I mean? Exactly. Exactly.

I've I, you know, I do when I am on other podcasts, or and also when I, am hiring someone. I've got the same pitch and I look at the inflection of my or I I I I look at their person's eyebrows. And I look at their body language to see where I get them to lean in and I get a I see where I get the full backwards and you gotta find these hooks and you constantly gotta throw them out and you gotta see what what what bait works. And then you just rinse and repeat. And he was like, oh, that line. Right. Or when I said I wanted to be like Ted Turner, fuck. They didn't know who Ted Turner was. Okay. What else do I got? You know what I mean? Exactly. Exactly.

01:00:55

So to bring it back to judge Judy,

So to bring it back to judge Judy,

01:00:58

I don't know how am I gonna do that. Yeah. I'm bringing it back to Judy. Let's just move on. Anyways, cool story about Michael buffer and Judge Judy, if you didn't know, they made a bunch of money.

I don't know how am I gonna do that. Yeah. I'm bringing it back to Judy. Let's just move on. Anyways, cool story about Michael buffer and Judge Judy, if you didn't know, they made a bunch of money.

01:01:05

And, you know, it pays to have a personal monopoly.

And, you know, it pays to have a personal monopoly.

01:01:08

Alright. That's the podcast.

Alright. That's the podcast.

01:01:10

Uh-huh.

Uh-huh.

01:01:15

Yeah. I feel like I can rule the word I know I could be what I want to.

Yeah. I feel like I can rule the word I know I could be what I want to.

01:01:20

I put my all in it like the day's off on a road. Let's travel never looking back.

I put my all in it like the day's off on a road. Let's travel never looking back.

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