00:00

I have to formally

I have to formally

00:01

and humbly apologize

and humbly apologize

00:04

to mister Beast.

to mister Beast.

00:05

So here's the situation.

So here's the situation.

00:15

Alright. Let's jump in. I have of topics here.

Alright. Let's jump in. I have of topics here.

00:20

I gotta start with an apology.

I gotta start with an apology.

00:23

I have to formally

I have to formally

00:24

and humbly apologize.

and humbly apologize.

00:27

To Mr. Beast.

To Mr. Beast.

00:28

So here's the situation.

So here's the situation.

00:31

We've talked about it a little bit before. Back when we did Camp M a family invited mister Beast.

We've talked about it a little bit before. Back when we did Camp M a family invited mister Beast.

00:37

And I should say invited, meaning, we invited ourselves to his house, basically, in order to do it. We were like, oh, yeah. We're gonna do this. He's like, yeah. That'd be cool. But, you know, schedules the crazy. I I'm interested, but, you know, not in LA because I'm in North Carolina. We're like, oh, coincidence.

And I should say invited, meaning, we invited ourselves to his house, basically, in order to do it. We were like, oh, yeah. We're gonna do this. He's like, yeah. That'd be cool. But, you know, schedules the crazy. I I'm interested, but, you know, not in LA because I'm in North Carolina. We're like, oh, coincidence.

00:52

What town do you live in? That's what we're doing it. And so we went out there. Had a good time. One of the things that happened was I made him the I'm we were touring Duke's campus that were on on their basketball court, and I made him a bet that I could I could make a half court shot before he did for ten thousand dollars. Very stupid bet. He he he stood to gain nothing and used to to gain everything. Well, he could get ten thousand dollars also.

What town do you live in? That's what we're doing it. And so we went out there. Had a good time. One of the things that happened was I made him the I'm we were touring Duke's campus that were on on their basketball court, and I made him a bet that I could I could make a half court shot before he did for ten thousand dollars. Very stupid bet. He he he stood to gain nothing and used to to gain everything. Well, he could get ten thousand dollars also.

01:14

Oh, I didn't know that you had to pay hidden thousand dollars. Alright. Yeah. Yeah. Because we're ready first.

Oh, I didn't know that you had to pay hidden thousand dollars. Alright. Yeah. Yeah. Because we're ready first.

01:20

So so put ten grand up. He's,

So so put ten grand up. He's,

01:23

like, I had learned this over the course of a few days, he's like me. He's a he's a bit of a degenerate gambler. Like, I think his company, they have, like, a separate bank account, or it's like, yeah, at least you could gamble this, but don't don't touch the main stuff.

like, I had learned this over the course of a few days, he's like me. He's a he's a bit of a degenerate gambler. Like, I think his company, they have, like, a separate bank account, or it's like, yeah, at least you could gamble this, but don't don't touch the main stuff.

01:35

And that's all money he already won from gambling. So they're like, look, that's your house money to play with. Peticash. Peticash.

And that's all money he already won from gambling. So they're like, look, that's your house money to play with. Peticash. Peticash.

01:42

I think although I think the petty cash was like, except figures if I was given. I'm great. So, anyways, vet him this amount, hit the shot, glorious moment. And then,

I think although I think the petty cash was like, except figures if I was given. I'm great. So, anyways, vet him this amount, hit the shot, glorious moment. And then,

01:52

it's, like, we're so busy there. We just go back to doing the camp, and it's, like, yeah. Cool.

it's, like, we're so busy there. We just go back to doing the camp, and it's, like, yeah. Cool.

01:56

You know, I'll pay you.

You know, I'll pay you.

01:59

And I was, like, great. Yo, baby. That's what he does. And so

And I was, like, great. Yo, baby. That's what he does. And so

02:02

he didn't right away. And so I was like, and everybody, all the other people on the trip were like, y'all, that's always awesome, awesome moment.

he didn't right away. And so I was like, and everybody, all the other people on the trip were like, y'all, that's always awesome, awesome moment.

02:09

Did he pay you? I had to just be like, no. No. Not yet, but he's he's good for it. For sure. Right? He's good for it. And,

Did he pay you? I had to just be like, no. No. Not yet, but he's he's good for it. For sure. Right? He's good for it. And,

02:16

and so that became the running joke. Was like, no. No. You didn't pay yet, but but he will. And,

and so that became the running joke. Was like, no. No. You didn't pay yet, but but he will. And,

02:21

and I brought it up on the podcast because I I talked about this on the on our end of your awards as, like, a highlight moment was saying, dude, I bet y'all I can make the shot. In half court of Cameron indoor stadium, this hallowed,

and I brought it up on the podcast because I I talked about this on the on our end of your awards as, like, a highlight moment was saying, dude, I bet y'all I can make the shot. In half court of Cameron indoor stadium, this hallowed,

02:33

you know, college basketball stadium,

you know, college basketball stadium,

02:35

and just having the balls to make that bet and then having the the the the luck of hitting it

and just having the balls to make that bet and then having the the the the luck of hitting it

02:40

was a high moment. And I said the low moment was

was a high moment. And I said the low moment was

02:44

following up, like, three weeks later and be like, hey, man. Hey. Hey.

following up, like, three weeks later and be like, hey, man. Hey. Hey.

02:47

You got that But, yeah, no, no rush. But you got that money. Yeah.

You got that But, yeah, no, no rush. But you got that money. Yeah.

02:52

This wasn't a fake bet. This was a real bet, bro. Like, you know, first set it in a joking way, like, I'll bet you better pay my money, then weeks later, like, hey. Did you pay? And so then I was like, oh, man. Low moment was being the, like,

This wasn't a fake bet. This was a real bet, bro. Like, you know, first set it in a joking way, like, I'll bet you better pay my money, then weeks later, like, hey. Did you pay? And so then I was like, oh, man. Low moment was being the, like,

03:04

having to follow-up and being, like, basically begging for the cash. So did he pay? He was cool the whole time. He was just like, oh, yeah. My bad. I'll have my assistant pay.

having to follow-up and being, like, basically begging for the cash. So did he pay? He was cool the whole time. He was just like, oh, yeah. My bad. I'll have my assistant pay.

03:12

And I was like, yeah. No problem. Cool.

And I was like, yeah. No problem. Cool.

03:15

And so that I said that joke on the podcast, and then people have been referencing it, like,

And so that I said that joke on the podcast, and then people have been referencing it, like,

03:20

like, later. Like, people will don't know why listeners reference it. They tweet about it every once in a while. And so I guess he saw this tweet recently. And this is now, like,

like, later. Like, people will don't know why listeners reference it. They tweet about it every once in a while. And so I guess he saw this tweet recently. And this is now, like,

03:29

many months. It's, like, six months later. Yeah.

many months. It's, like, six months later. Yeah.

03:32

And he was like,

And he was like,

03:33

somebody was somebody tweeted out this whole story, this whole thread.

somebody was somebody tweeted out this whole story, this whole thread.

03:37

They go,

They go,

03:38

you know, I I realized why the Mr. Beast not paying you stories, like, didn't sit right with me. And it's because you, Shaan, also stood me up. You said you wanted to invest in my thing. And that we should talk. And then I followed up three times over email asking, be like, hey, you said you wanted to invest. And, like, let's talk. Let's talk. And you haven't replied to three of my emails. And, like, you're ghosting me just like he's ghosted you.

you know, I I realized why the Mr. Beast not paying you stories, like, didn't sit right with me. And it's because you, Shaan, also stood me up. You said you wanted to invest in my thing. And that we should talk. And then I followed up three times over email asking, be like, hey, you said you wanted to invest. And, like, let's talk. Let's talk. And you haven't replied to three of my emails. And, like, you're ghosting me just like he's ghosted you.

04:03

Not cool.

Not cool.

04:04

And if you wanna, you know, make things right, you should take that call and you should invest in my company. And so he kinda put this out there as a as a bit of a ballsy tweet thread.

And if you wanna, you know, make things right, you should take that call and you should invest in my company. And so he kinda put this out there as a as a bit of a ballsy tweet thread.

04:13

And,

And,

04:14

Mr. Beast saw it. And he DMed me. He's like, what are you talking about? Like, I paid you, like, a while back. What do you mean? And I was like, what?

Mr. Beast saw it. And he DMed me. He's like, what are you talking about? Like, I paid you, like, a while back. What do you mean? And I was like, what?

04:21

Oh, and I went like, shit. You it's on. So I had given him a Bitcoin, like, a fresh Bitcoin wallet because he's like, I'll pay you in Bitcoin. I was like, alright. No problem.

Oh, and I went like, shit. You it's on. So I had given him a Bitcoin, like, a fresh Bitcoin wallet because he's like, I'll pay you in Bitcoin. I was like, alright. No problem.

04:30

And I've given him a Bitcoin wallet, and, I never checked this thing because, like, you know, who checks, like, a random Bitcoin wallet you created. He paid me back in November. And so for months, I've been, like, telling this joke about the, like, hey,

And I've given him a Bitcoin wallet, and, I never checked this thing because, like, you know, who checks, like, a random Bitcoin wallet you created. He paid me back in November. And so for months, I've been, like, telling this joke about the, like, hey,

04:45

you know, just I I know you probably meant to do it, but you you didn't do it yet. Just, when you get a chance, no, no rush. When you get a chance, just would love to go. You think he's pissed at you?

you know, just I I know you probably meant to do it, but you you didn't do it yet. Just, when you get a chance, no, no rush. When you get a chance, just would love to go. You think he's pissed at you?

04:54

No. I don't think I don't think he gave us a shit. In the same way that I didn't actually give a shit. I just thought it was funny. Like,

No. I don't think I don't think he gave us a shit. In the same way that I didn't actually give a shit. I just thought it was funny. Like,

05:00

like, the other thing we learned at that camp with from that guy, Hasan Minhaj, the the the comedian. He goes, comedy is all about low status. And I remember that, and I took that. I was like,

like, the other thing we learned at that camp with from that guy, Hasan Minhaj, the the the comedian. He goes, comedy is all about low status. And I remember that, and I took that. I was like,

05:11

Oh, my comedy is usually trying to be cocky funny. Like, somebody says something and I say, how do not like, you know, like, you were like, you don't know about pop culture. And I was like, bro, I am pop culture. Right? Like, it's more cocky. But, actually, what I learned from Hasan was that low status is actually

Oh, my comedy is usually trying to be cocky funny. Like, somebody says something and I say, how do not like, you know, like, you were like, you don't know about pop culture. And I was like, bro, I am pop culture. Right? Like, it's more cocky. But, actually, what I learned from Hasan was that low status is actually

05:26

a more, a funnier, more endearing way to to to sort of win people over. So telling this story about, like, yeah, then I had to follow-up, and it turned from this cool moment to this incredibly lame moment. That was a low it's a It's trying to do a low status comedy thing,

a more, a funnier, more endearing way to to to sort of win people over. So telling this story about, like, yeah, then I had to follow-up, and it turned from this cool moment to this incredibly lame moment. That was a low it's a It's trying to do a low status comedy thing,

05:42

but then I realized I'd been wrong the whole time. He he paid me in November.

but then I realized I'd been wrong the whole time. He he paid me in November.

05:46

So

So

05:47

so,

so,

05:48

Yeah. Whoops.

Yeah. Whoops.

05:49

Damn, dude. That that's a nice that's a pretty big mess up. You're just disparaging this guy. Yeah. I was slandering the dude left and right just saying,

Damn, dude. That that's a nice that's a pretty big mess up. You're just disparaging this guy. Yeah. I was slandering the dude left and right just saying,

05:59

you know,

you know,

06:00

at least I pay my debts, right. Like, you know, I was I was joking around like that, but, but incorrect. He paid. Alright. Cool.

at least I pay my debts, right. Like, you know, I was I was joking around like that, but, but incorrect. He paid. Alright. Cool.

06:08

We have an end. Happy happy ending for all involved.

We have an end. Happy happy ending for all involved.

06:11

Yeah. I I was shocked that you were saying that on air, by the way.

Yeah. I I was shocked that you were saying that on air, by the way.

06:15

I chose

I chose

06:16

damn, that he didn't pay. I was like, I'm this is gonna make a point to him. Yeah. I didn't just say it. Eventually, people ask, they go, this, did he pay? I'm like, oh, what am I gonna say? Yes? No. If I didn't think you paid, I was gonna say, no. I wasn't just, like, proactively being, like, by the way,

damn, that he didn't pay. I was like, I'm this is gonna make a point to him. Yeah. I didn't just say it. Eventually, people ask, they go, this, did he pay? I'm like, oh, what am I gonna say? Yes? No. If I didn't think you paid, I was gonna say, no. I wasn't just, like, proactively being, like, by the way,

06:31

Call out. You know, that that's not how it was. I appreciate, you know, who I

Call out. You know, that that's not how it was. I appreciate, you know, who I

06:36

I sometimes, you know, it's just the people listening it's just Shaan and I basically in a Zoom right now or on a river side. So just us talking

I sometimes, you know, it's just the people listening it's just Shaan and I basically in a Zoom right now or on a river side. So just us talking

06:43

and it's very easy to forget that there's other people who will hear this. I find myself saying stuff all the time. Yeah. You get real comfortable.

and it's very easy to forget that there's other people who will hear this. I find myself saying stuff all the time. Yeah. You get real comfortable.

06:50

You get very comfortable. And I admire Joe Rogan. I don't listen to a ton of Joe Rogan, but I do watch him of his and he does a really good job of he rarely disrespects people.

You get very comfortable. And I admire Joe Rogan. I don't listen to a ton of Joe Rogan, but I do watch him of his and he does a really good job of he rarely disrespects people.

06:59

He'll say like, oh, they just have a difference of opinion. It's all good, or he'll say someone will bring up, hey, how this person was talking trash and he'll just say, oh, you know, that's funny. That's funny. He does a really good job of not picking fights.

He'll say like, oh, they just have a difference of opinion. It's all good, or he'll say someone will bring up, hey, how this person was talking trash and he'll just say, oh, you know, that's funny. That's funny. He does a really good job of not picking fights.

07:11

And, I saw on your thing on your list. You have this kind of fight that started.

And, I saw on your thing on your list. You have this kind of fight that started.

07:15

And it looks like I started it. I and I don't want it to come off that way. But basically,

And it looks like I started it. I and I don't want it to come off that way. But basically,

07:20

on this pod, I tried never to like, pick fights or if I do pick a fight, it's like, I'm actually gonna go to battle with this.

on this pod, I tried never to like, pick fights or if I do pick a fight, it's like, I'm actually gonna go to battle with this.

07:26

And

And

07:27

you have this, what's the guy's name? Stephen Bartlett thing on there. Yeah. Yeah. Let's talk about this. You wanna bring that up? Yeah. By the way, I I actually wanna say this.

you have this, what's the guy's name? Stephen Bartlett thing on there. Yeah. Yeah. Let's talk about this. You wanna bring that up? Yeah. By the way, I I actually wanna say this.

07:35

You're right. That when it's me and you just talking like this, and there's nobody else here.

You're right. That when it's me and you just talking like this, and there's nobody else here.

07:42

It's really easy to get comfortable. You forget,

It's really easy to get comfortable. You forget,

07:45

oh, cool. Hundred fifty thousand people are listening. Right? If I was in front of an audience, if I could see a hundred fifty thousand people,

oh, cool. Hundred fifty thousand people are listening. Right? If I was in front of an audience, if I could see a hundred fifty thousand people,

07:52

there's no way I would feel as comfortable

there's no way I would feel as comfortable

07:54

and as loose, making jokes, or or saying something, or, like, I'll do this often. It's got me in a lot of trouble, actually. Yeah. You stay safe. It's bad.

and as loose, making jokes, or or saying something, or, like, I'll do this often. It's got me in a lot of trouble, actually. Yeah. You stay safe. It's bad.

08:03

And

And

08:05

I decided as long as I'll as long as I'm saying something that I actually think,

I decided as long as I'll as long as I'm saying something that I actually think,

08:13

I'm gonna carry on in that way because,

I'm gonna carry on in that way because,

08:17

I don't usually think negative things about people. Well, the way that I do it nowadays in the pie actually taught me this, which was if I'm gonna talk negatively about someone behind their back, I better be ready to say it to their face. And so I work really hard. To only say things privately that I'm okay saying to that person or even publicly sometimes.

I don't usually think negative things about people. Well, the way that I do it nowadays in the pie actually taught me this, which was if I'm gonna talk negatively about someone behind their back, I better be ready to say it to their face. And so I work really hard. To only say things privately that I'm okay saying to that person or even publicly sometimes.

08:37

And that's the takeaway. I think it was, heard the story about, like, a blinking? Basically, he like talked trash about some guy, and they're like, I challenge you to a duel, and he's like, shit. I don't wanna go to a duel. And so he he's like, dude, I'm sorry. I'm afraid. I don't wanna fight you. And then he's like, that's it. I've never talked trash about people. And I remember reading that. I'm like, that's a good sign. And talking trash is easy. I do it every once in a while just because I'm human.

And that's the takeaway. I think it was, heard the story about, like, a blinking? Basically, he like talked trash about some guy, and they're like, I challenge you to a duel, and he's like, shit. I don't wanna go to a duel. And so he he's like, dude, I'm sorry. I'm afraid. I don't wanna fight you. And then he's like, that's it. I've never talked trash about people. And I remember reading that. I'm like, that's a good sign. And talking trash is easy. I do it every once in a while just because I'm human.

08:59

But if you're gonna do it, you gotta we gotta be able to say it to their face. And so that's kind of my role that I try to live by, but it's very hard to to follow. But, alright. Well, you wanna talk about the Bartlett thing? Yeah. Yeah. Okay. So, you tee it up because I think you you tweeted it out. So what what's on your mind? There's well, nothing. I was just curious, but basically, there's a guy named Steven Bartlett. He's got a pod, that's quite good. It's mostly a YouTube thing, I think, but, pretty good. He's interviewing interesting people. Background is he had a company called Social Chain, which

But if you're gonna do it, you gotta we gotta be able to say it to their face. And so that's kind of my role that I try to live by, but it's very hard to to follow. But, alright. Well, you wanna talk about the Bartlett thing? Yeah. Yeah. Okay. So, you tee it up because I think you you tweeted it out. So what what's on your mind? There's well, nothing. I was just curious, but basically, there's a guy named Steven Bartlett. He's got a pod, that's quite good. It's mostly a YouTube thing, I think, but, pretty good. He's interviewing interesting people. Background is he had a company called Social Chain, which

09:28

There's a long story about it that we've talked about before where he basically owned, among other things, a bunch of Twitter handles, and he could help make a product popular or a TV show popular by sharing it amongst all the Twitter handles, whatever. It's an agency. It was relatively successful. It was definitely successful. He was, like, kind of a prodigy

There's a long story about it that we've talked about before where he basically owned, among other things, a bunch of Twitter handles, and he could help make a product popular or a TV show popular by sharing it amongst all the Twitter handles, whatever. It's an agency. It was relatively successful. It was definitely successful. He was, like, kind of a prodigy

09:45

it, ends up getting acquired.

it, ends up getting acquired.

09:48

And

And

09:49

the company that acquired it did, like, some type of reverse merger. It goes public at its peak hundreds of millions of dollars. An article came out on Thursday. And by the way, this guy Steven, he worked for Sean as an intern when he was twenty one years old, and we've said fun stories about that.

the company that acquired it did, like, some type of reverse merger. It goes public at its peak hundreds of millions of dollars. An article came out on Thursday. And by the way, this guy Steven, he worked for Sean as an intern when he was twenty one years old, and we've said fun stories about that.

10:05

An article came out that said this thing was sold for eight million, and I shared. I go, whoa, this thing was only sold for eight million. I thought this was like a publicly traded company for hundreds I'm a little confused. What's the story here?

An article came out that said this thing was sold for eight million, and I shared. I go, whoa, this thing was only sold for eight million. I thought this was like a publicly traded company for hundreds I'm a little confused. What's the story here?

10:17

And people got pissed. Not at me. They got pissed at him saying,

And people got pissed. Not at me. They got pissed at him saying,

10:22

This guy's saying he's built up a three hundred million dollar company, and they listed tons of evidence saying otherwise. And I didn't actually look into the evidence. I don't know the truth. But people were really angry at that.

This guy's saying he's built up a three hundred million dollar company, and they listed tons of evidence saying otherwise. And I didn't actually look into the evidence. I don't know the truth. But people were really angry at that.

10:32

And, it was it was it was pretty wild to see. Yeah. I think the

And, it was it was it was pretty wild to see. Yeah. I think the

10:38

So you,

So you,

10:40

I think you framed it well. There's basically

I think you framed it well. There's basically

10:43

two things going on here. One, as somebody gets really famous,

two things going on here. One, as somebody gets really famous,

10:47

the target on their back gets bigger. And so he's become more and more famous. He,

the target on their back gets bigger. And so he's become more and more famous. He,

10:51

has a very big kind of social media presence. I think he's got, like, a million followers on Instagram or Twitter or something like that.

has a very big kind of social media presence. I think he's got, like, a million followers on Instagram or Twitter or something like that.

10:57

LinkedIn he's big as well. He's He's on the Shark Tank of England. Yeah. He's on Dragon's Den, which is like Shark Tank in, in Europe.

LinkedIn he's big as well. He's He's on the Shark Tank of England. Yeah. He's on Dragon's Den, which is like Shark Tank in, in Europe.

11:05

So he's like, well known there. He,

So he's like, well known there. He,

11:07

wrote a book. He, you know, he's like doing things. He goes on the he has this podcast. He goes on these, like, tours, basically, where he, like, speaks in the platforms. I call him the black Gary V. He's, like, very much like Gary V in my opinion. And in the same way that some people not Gary V of, like, bro, you didn't build your know, you didn't build a business. Your that was your dad's business that you were just the marketing guy for. And he's like, well, actually, like, the business was really small. And then I started wine library TV, and it grew much bigger. You know, there's people who come out and say, oh, you're not as you represent yourself. And so when you see this headline that, oh, his agency sold for seven million dollars. You're like, bro, what

wrote a book. He, you know, he's like doing things. He goes on the he has this podcast. He goes on these, like, tours, basically, where he, like, speaks in the platforms. I call him the black Gary V. He's, like, very much like Gary V in my opinion. And in the same way that some people not Gary V of, like, bro, you didn't build your know, you didn't build a business. Your that was your dad's business that you were just the marketing guy for. And he's like, well, actually, like, the business was really small. And then I started wine library TV, and it grew much bigger. You know, there's people who come out and say, oh, you're not as you represent yourself. And so when you see this headline that, oh, his agency sold for seven million dollars. You're like, bro, what

11:40

seven million. Like, what why are you representing yourself as much bigger than you are?

seven million. Like, what why are you representing yourself as much bigger than you are?

11:46

And,

And,

11:48

The explanation, I think, is kind of simple. So here's the explanation.

The explanation, I think, is kind of simple. So here's the explanation.

11:51

His agency was called Social Chain.

His agency was called Social Chain.

11:54

When they got a wired, they renamed the larger company, which didn't have as much of a public raising brand, social chain group.

When they got a wired, they renamed the larger company, which didn't have as much of a public raising brand, social chain group.

12:00

And so Social Chain group was a bigger business that did many things, had many agencies underneath,

And so Social Chain group was a bigger business that did many things, had many agencies underneath,

12:07

had some, you know, had some other things that there's a e-commerce there's a big e-commerce business that was with it. They sold there, like a mattress company, basically.

had some, you know, had some other things that there's a e-commerce there's a big e-commerce business that was with it. They sold there, like a mattress company, basically.

12:13

And most of the revenue, like, comes came from the e-commerce side, and a smaller slice of the revenue came from the agency size. And even a smaller size came from his specific

And most of the revenue, like, comes came from the e-commerce side, and a smaller slice of the revenue came from the agency size. And even a smaller size came from his specific

12:23

agency called social chain. I think when he sold when when Social Chain got acquired or whatever by the larger group, I think they were at roughly

agency called social chain. I think when he sold when when Social Chain got acquired or whatever by the larger group, I think they were at roughly

12:31

nine million a year in revenue, something like that. And that was maybe two years in, and it was, like,

nine million a year in revenue, something like that. And that was maybe two years in, and it was, like,

12:36

a great upstart story. It's a it was like, twenty employees all under the age of twenty five doing this cool disruptive social media, you know, marketing at the time.

a great upstart story. It's a it was like, twenty employees all under the age of twenty five doing this cool disruptive social media, you know, marketing at the time.

12:45

And, this is, you know, twenty fourteen, twenty fifteen.

And, this is, you know, twenty fourteen, twenty fifteen.

12:48

And then, you know, got acquired by this bigger thing, those guys had an e-commerce business. And so naturally, they're like, oh, great. This marketing agency is a good business to have. It'll help our businesses. Plus it brings in, you know, rev revenue alone from its service business.

And then, you know, got acquired by this bigger thing, those guys had an e-commerce business. And so naturally, they're like, oh, great. This marketing agency is a good business to have. It'll help our businesses. Plus it brings in, you know, rev revenue alone from its service business.

13:03

And I think where he went so I think the the simple explanation is Yeah. His business got acquired.

And I think where he went so I think the the simple explanation is Yeah. His business got acquired.

13:12

The overall business did a bunch of revenue.

The overall business did a bunch of revenue.

13:15

His agency did not

His agency did not

13:17

but, you know, he was a key player in that overall group. I think he was co CEO of the of the group. The group was, you know, one of four or five divisions. He was kind of like a division head at,

but, you know, he was a key player in that overall group. I think he was co CEO of the of the group. The group was, you know, one of four or five divisions. He was kind of like a division head at,

13:28

of, of a larger company. Okay. Great.

of, of a larger company. Okay. Great.

13:31

Where I think he went wrong is there's, like, a clip of him on Dragon's Den. And the other guy's like, do you even know anything about business? And he goes,

Where I think he went wrong is there's, like, a clip of him on Dragon's Den. And the other guy's like, do you even know anything about business? And he goes,

13:39

know anything about business. I built a three hundred million dollar company by the age of twenty eight.

know anything about business. I built a three hundred million dollar company by the age of twenty eight.

13:44

And that's, like, the clip that the guy, you know, some people on Twitter are circulating, like, okay. I didn't see it. You're full of shit, dude. You didn't build a three hundred million dollar business.

And that's, like, the clip that the guy, you know, some people on Twitter are circulating, like, okay. I didn't see it. You're full of shit, dude. You didn't build a three hundred million dollar business.

13:52

There was a three hundred million dollar business that acquired your small agency.

There was a three hundred million dollar business that acquired your small agency.

13:56

To that, I say they are correct. He

To that, I say they are correct. He

14:00

did

did

14:01

Get. Yeah. I mean, to me, that's, like, a very maybe it's just relatable because I've been in those situations where I kind of, like, I feel insecure in a moment, and I can imagine being a young guy on TV, and then the other investor says, what do you know about business?

Get. Yeah. I mean, to me, that's, like, a very maybe it's just relatable because I've been in those situations where I kind of, like, I feel insecure in a moment, and I can imagine being a young guy on TV, and then the other investor says, what do you know about business?

14:15

I can see your insecurity flaring up in a moment there and try to say try to puff your chest out and say the biggest thing you can. Even though it's not technically true. It'd be like when we got acquired by Twitch,

I can see your insecurity flaring up in a moment there and try to say try to puff your chest out and say the biggest thing you can. Even though it's not technically true. It'd be like when we got acquired by Twitch,

14:26

It's like, you know, I and then I ran a division at Twitch. It'd be like me saying, I ran,

It's like, you know, I and then I ran a division at Twitch. It'd be like me saying, I ran,

14:31

you know, I built or ran a five billion dollar company. Right? That would not be true that would just be like, you know, puffing my chest out in a way that's misleading. So I think I got the I was, a builder

you know, I built or ran a five billion dollar company. Right? That would not be true that would just be like, you know, puffing my chest out in a way that's misleading. So I think I got the I was, a builder

14:43

on a three billion dollar company. You're you're a builder.

on a three billion dollar company. You're you're a builder.

14:47

Right. I was a part of a company that that was I joined a company.

Right. I was a part of a company that that was I joined a company.

14:52

Thirteen years after it was founded. And, you know, I was early.

Thirteen years after it was founded. And, you know, I was early.

14:55

So but but I've I've felt that for example. I've I I feel silly about this now, which is that when we got acquired,

So but but I've I've felt that for example. I've I I feel silly about this now, which is that when we got acquired,

15:02

The deal was set. The deal was a no,

The deal was set. The deal was a no,

15:06

was no, like, no PR, like, no no disclosure of the terms.

was no, like, no PR, like, no no disclosure of the terms.

15:11

But somehow,

But somehow,

15:12

it got leaked to Tech Crunch, and I think a couple others that we we got acquired.

it got leaked to Tech Crunch, and I think a couple others that we we got acquired.

15:17

And,

And,

15:18

they put a price in there of twenty five million.

they put a price in there of twenty five million.

15:21

And the price was not twenty five million. It was less than that.

And the price was not twenty five million. It was less than that.

15:25

But the answer's gotta be no comment. But I as I I could have corrected it. So I could have gone and said

But the answer's gotta be no comment. But I as I I could have corrected it. So I could have gone and said

15:32

no. It wasn't that. I didn't even have to say what it was. I could have just in retrospect, I could have just said,

no. It wasn't that. I didn't even have to say what it was. I could have just in retrospect, I could have just said,

15:38

It's lower than that, but I can't disclose.

It's lower than that, but I can't disclose.

15:41

Instead, I just said, Hey, I can't say anything about it. I'm not I'm not allowed to say anything. And Twitch also said that I'm not allowed to say anything. And so I just sat out there. And a bunch of people were like, wow. Great exit, twenty five million. And I'm like, yeah. That would have been a great exit.

Instead, I just said, Hey, I can't say anything about it. I'm not I'm not allowed to say anything. And Twitch also said that I'm not allowed to say anything. And so I just sat out there. And a bunch of people were like, wow. Great exit, twenty five million. And I'm like, yeah. That would have been a great exit.

15:54

It's Still good, but less good than that. So that's not the accurate number. And that's still just what sits out there today is that people think that that's what the number was.

It's Still good, but less good than that. So that's not the accurate number. And that's still just what sits out there today is that people think that that's what the number was.

16:03

And it kinda benefited me. I remember in some ways. And he every time it benefited me, I felt guilty and just, like,

And it kinda benefited me. I remember in some ways. And he every time it benefited me, I felt guilty and just, like,

16:10

It's also a weak move to, like,

It's also a weak move to, like,

16:14

take a representation that makes something you did seem greater than it actually was.

take a representation that makes something you did seem greater than it actually was.

16:19

So I didn't like that. And but I can under I can relate to this moment where you, like,

So I didn't like that. And but I can under I can relate to this moment where you, like,

16:24

the ego part of you or the insecure part of you wants to feel like something is He wants to say, no, I did a great thing.

the ego part of you or the insecure part of you wants to feel like something is He wants to say, no, I did a great thing.

16:31

So, you know, I I I understand where he's coming from in that in that point of view. But I don't really see what the controversy is besides that. I think it's just like Is the dude more famous

So, you know, I I I understand where he's coming from in that in that point of view. But I don't really see what the controversy is besides that. I think it's just like Is the dude more famous

16:40

than what he did with his agency? Yeah. Probably.

than what he did with his agency? Yeah. Probably.

16:44

But he's famous because he's amazing at creating content. And he's a great like, he's He's a great brand builder. He's built his own brand. How old is he? He's only twenty eight maybe. Yeah. He's like he just, yeah, mid mid to late twenties, something like that. So

But he's famous because he's amazing at creating content. And he's a great like, he's He's a great brand builder. He's built his own brand. How old is he? He's only twenty eight maybe. Yeah. He's like he just, yeah, mid mid to late twenties, something like that. So

16:57

I mean, I'd say you're doing alright, dude. Yeah. He's he's pulled it. He's pulled it off. I think I think the haters have a point

I mean, I'd say you're doing alright, dude. Yeah. He's he's pulled it. He's pulled it off. I think I think the haters have a point

17:04

Yeah. He did over represent.

Yeah. He did over represent.

17:06

He did over represent in some ways. Yes. That's true. Every time he says I built a company with hundreds of millions of dollars. It's not really true.

He did over represent in some ways. Yes. That's true. Every time he says I built a company with hundreds of millions of dollars. It's not really true.

17:15

You know, and then he also probably knows that. He's a very hateable guy, not because I dislike him. I actually like his content, but I think he's hateable because he's young He's good looking. He's successful.

You know, and then he also probably knows that. He's a very hateable guy, not because I dislike him. I actually like his content, but I think he's hateable because he's young He's good looking. He's successful.

17:25

He's

He's

17:26

pretty co

pretty co

17:27

I don't know cocky, but, like, confident.

I don't know cocky, but, like, confident.

17:29

I mean, you know, it's easy to hate people.

I mean, you know, it's easy to hate people.

17:31

So, yeah, He's he's he's in some regards a very hateful guy. Yeah. When you have everything that people want, that's what I mean. Okay. You've got money, fame, looks, charisma,

So, yeah, He's he's he's in some regards a very hateful guy. Yeah. When you have everything that people want, that's what I mean. Okay. You've got money, fame, looks, charisma,

17:42

you know,

you know,

17:43

whatever body. Wait. What what what else is there? You know, I'm not sure. I'm not sure he's really missing anything. So yeah, there's there's a natural visceral reaction some people have to that, which is, like,

whatever body. Wait. What what what else is there? You know, I'm not sure. I'm not sure he's really missing anything. So yeah, there's there's a natural visceral reaction some people have to that, which is, like,

17:54

either a, it can't be all good. There's gotta be something wrong, and I'm gonna find it. Or b,

either a, it can't be all good. There's gotta be something wrong, and I'm gonna find it. Or b,

17:59

fuck that guy.

fuck that guy.

18:01

I'm tired of seeing him on my Instagram feed.

I'm tired of seeing him on my Instagram feed.

18:04

What, what's this financial freedom thing that you wanted to talk about. Let me do let me do two. Okay. So

What, what's this financial freedom thing that you wanted to talk about. Let me do let me do two. Okay. So

18:11

I want to,

I want to,

18:13

I wanna do this story about this, this woman I met who I think has a really cool, cool business. So,

I wanna do this story about this, this woman I met who I think has a really cool, cool business. So,

18:20

a couple podcast episodes ago, I said, hey, I got this idea for a D2C business. It would be best run, I think, by a woman who's, like, gotta because it's a it's a product for women.

a couple podcast episodes ago, I said, hey, I got this idea for a D2C business. It would be best run, I think, by a woman who's, like, gotta because it's a it's a product for women.

18:32

And

And

18:32

it uses my my my joke, which is like,

it uses my my my joke, which is like,

18:36

I don't know how to pitch it exactly. So I'm just It's like a normal thing, but beautifully done.

I don't know how to pitch it exactly. So I'm just It's like a normal thing, but beautifully done.

18:41

Like, just imagine, like, you know, pens, but just beautifully done. Right? Like, And it's true. Like, that's part of the shtick of this product. This is just, like, it's well packaged and well made, beautifully done. And so Anyways, I got a bunch of inbound, and I I joked about it. I was like, oh, to our four female listeners. If you're out there, this could be an idea for you.

Like, just imagine, like, you know, pens, but just beautifully done. Right? Like, And it's true. Like, that's part of the shtick of this product. This is just, like, it's well packaged and well made, beautifully done. And so Anyways, I got a bunch of inbound, and I I joked about it. I was like, oh, to our four female listeners. If you're out there, this could be an idea for you.

19:01

And a bunch of people replied maybe twenty, thirty, forty people said, hey, what's the idea? I wanna hear about it. Here's my background.

And a bunch of people replied maybe twenty, thirty, forty people said, hey, what's the idea? I wanna hear about it. Here's my background.

19:08

And one woman had a really interesting background. So her name, I think, is what it is. Sarah Michelle,

And one woman had a really interesting background. So her name, I think, is what it is. Sarah Michelle,

19:14

something like that. She started this business. I'll I'll pull up her her name. Yeah. Sarah Michelle. So she she built this business called MP reviews. I'm guessing you've never heard of this, but here's why it's interesting.

something like that. She started this business. I'll I'll pull up her her name. Yeah. Sarah Michelle. So she she built this business called MP reviews. I'm guessing you've never heard of this, but here's why it's interesting.

19:25

She basically built a course prep business and sold it for more than ten million dollars in two years.

She basically built a course prep business and sold it for more than ten million dollars in two years.

19:31

And I just think that's kind of a bad ass move to pull off. You don't hear of a lot of core space businesses

And I just think that's kind of a bad ass move to pull off. You don't hear of a lot of core space businesses

19:36

that sell at all.

that sell at all.

19:38

Let alone sell for eight figures in two years. And what she did was basically she built like, cap, like, Kaplan, like, the test prep thing for nurse practitioners.

Let alone sell for eight figures in two years. And what she did was basically she built like, cap, like, Kaplan, like, the test prep thing for nurse practitioners.

19:49

And so

And so

19:50

it's called NKey reviews, as in nurse practitioner reviews.

it's called NKey reviews, as in nurse practitioner reviews.

19:53

Pass your nurse practitioner exam the first time. Stop stressing and start studying smarter with our proven exam review courses.

Pass your nurse practitioner exam the first time. Stop stressing and start studying smarter with our proven exam review courses.

20:01

Exactly.

Exactly.

20:02

So she basically says, yo, you're in school to become a nurse practitioner. You have a the the the big test is coming up. It's like your version of MCAT or lsats if you're a lawyer.

So she basically says, yo, you're in school to become a nurse practitioner. You have a the the the big test is coming up. It's like your version of MCAT or lsats if you're a lawyer.

20:12

The nurse practitioners have that same thing, and it's like,

The nurse practitioners have that same thing, and it's like,

20:15

great.

great.

20:17

Take, you know, work with us. And you'll pass. They have a ninety nine percent pass rate amongst their students. So they're like, you know, don't worry. She's like, don't worry. I was in your shoes. Wow. I was stressed about this.

Take, you know, work with us. And you'll pass. They have a ninety nine percent pass rate amongst their students. So they're like, you know, don't worry. She's like, don't worry. I was in your shoes. Wow. I was stressed about this.

20:27

And I pass, and if I could pass, you could pass. I've helped so many people pass since then.

And I pass, and if I could pass, you could pass. I've helped so many people pass since then.

20:32

And what she does is it's basically a funnel where

And what she does is it's basically a funnel where

20:35

She's got ads about this at content about, about, you know, this exam or or becoming a nurse practitioner, which leads you to this landing page which says, Don't stress. We got you. Ninety nine percent pass rate.

She's got ads about this at content about, about, you know, this exam or or becoming a nurse practitioner, which leads you to this landing page which says, Don't stress. We got you. Ninety nine percent pass rate.

20:46

If we help you pass your upcoming exam,

If we help you pass your upcoming exam,

20:49

and then she funnels you to a Facebook group. So, basically, it's like join the group of twenty five thousand other people who have passed this exam.

and then she funnels you to a Facebook group. So, basically, it's like join the group of twenty five thousand other people who have passed this exam.

20:57

And, you join the Facebook group and you buy at one of the core you can buy this, like, three hundred dollar a month one, a hundred thirty dollar month one, a hundred dollar month one, whichever one you want,

And, you join the Facebook group and you buy at one of the core you can buy this, like, three hundred dollar a month one, a hundred thirty dollar month one, a hundred dollar month one, whichever one you want,

21:07

that fits, like, whichever test you're planning to take.

that fits, like, whichever test you're planning to take.

21:10

Built this thing up, sold it to a company called Blueprint that basically is rolling up these test prep things. And,

Built this thing up, sold it to a company called Blueprint that basically is rolling up these test prep things. And,

21:17

I just thought that's an amazing exit, and I'm, I'm super impressed.

I just thought that's an amazing exit, and I'm, I'm super impressed.

21:20

And here's why it's awesome. If you go to the bottom right, it says powered by kajabi. That's a hundred dollar a month software that anyone can get Well, they have a thirty. The president of kajabi listens. He messaged me. Oh, I know. Yeah. He he dmed me as well. So it's a hundred dollar a month software. They have thirty day trial. So you can even, like, not pay and just, like, get your get get courses, like, spinning up and then making some money. So the website, it it's fine looking, but it's not like

And here's why it's awesome. If you go to the bottom right, it says powered by kajabi. That's a hundred dollar a month software that anyone can get Well, they have a thirty. The president of kajabi listens. He messaged me. Oh, I know. Yeah. He he dmed me as well. So it's a hundred dollar a month software. They have thirty day trial. So you can even, like, not pay and just, like, get your get get courses, like, spinning up and then making some money. So the website, it it's fine looking, but it's not like

21:47

you couldn't make this without a designer.

you couldn't make this without a designer.

21:49

The copy is pretty solid, very clear problem. Copy is very good. Copy is very good. Like, for example I haven't read it all, but it looks decent. Look at the, like, the just the headline. Just a quick copy thing. So put this up screen on YouTube. So go to IP reviews dot com. Just wanna point this out. So the headline says pass your nurse practitioner's exam the first time.

The copy is pretty solid, very clear problem. Copy is very good. Copy is very good. Like, for example I haven't read it all, but it looks decent. Look at the, like, the just the headline. Just a quick copy thing. So put this up screen on YouTube. So go to IP reviews dot com. Just wanna point this out. So the headline says pass your nurse practitioner's exam the first time.

22:09

So what is it, you know, leading with a the outcome or the benefit you want versus talking about yourself? She could have said

So what is it, you know, leading with a the outcome or the benefit you want versus talking about yourself? She could have said

22:16

We are a test prep, you know, a six week test prep program, get with a live online classes and a community blah blah blah. That's how most people pitch their products. They talk about themselves. She talked about the outcome. Then the second thing, stop stressing and stop start start studying smarter with our proven

We are a test prep, you know, a six week test prep program, get with a live online classes and a community blah blah blah. That's how most people pitch their products. They talk about themselves. She talked about the outcome. Then the second thing, stop stressing and stop start start studying smarter with our proven

22:32

a a a n c c and a n p exam review courses. Okay. Great. Stops dressing. So hits the emotional,

a a a n c c and a n p exam review courses. Okay. Great. Stops dressing. So hits the emotional,

22:38

like, the emotional state you're in and tells you, you know, the emotion the better emotional state you're gonna be in. And then after that, she basically is like, I did it. You could do it. I've helped these five hundred people do it. Here's some testimonials from them. Here's some pictures of their faces, and they're holding up their, like, certificate that says I passed. And they're like, thank you, Sarah. You helped me pass my exam.

like, the emotional state you're in and tells you, you know, the emotion the better emotional state you're gonna be in. And then after that, she basically is like, I did it. You could do it. I've helped these five hundred people do it. Here's some testimonials from them. Here's some pictures of their faces, and they're holding up their, like, certificate that says I passed. And they're like, thank you, Sarah. You helped me pass my exam.

22:58

And then she's like,

And then she's like,

23:00

the the there's there's like a founder letter. I've been in your shoes. Feeling anxiety as you prepare for your nurse practitioner boards, you're not alone. The stakes are high and these tests aren't easy. You need to review course course to help you master this. I get it because I've been there. I remember how I felt studying for this. That's why after passing both of my exams, I decided to create a review thing to help others too.

the the there's there's like a founder letter. I've been in your shoes. Feeling anxiety as you prepare for your nurse practitioner boards, you're not alone. The stakes are high and these tests aren't easy. You need to review course course to help you master this. I get it because I've been there. I remember how I felt studying for this. That's why after passing both of my exams, I decided to create a review thing to help others too.

23:20

Since these launch have have helped thousands of people, ninety eight percent pass rate,

Since these launch have have helped thousands of people, ninety eight percent pass rate,

23:24

here's, you know, how it works. Blah blah blah. Join our Facebook group and check it out.

here's, you know, how it works. Blah blah blah. Join our Facebook group and check it out.

23:29

Just a really well done, really simple product, really simple idea. And I think this, by the way, this idea could be done with any,

Just a really well done, really simple product, really simple idea. And I think this, by the way, this idea could be done with any,

23:36

like, trade that has certifications.

like, trade that has certifications.

23:38

So personal trainers get certified for their, like, health, you know, stuff and they take this these programs that they have to get certifications for. Whether you're,

So personal trainers get certified for their, like, health, you know, stuff and they take this these programs that they have to get certifications for. Whether you're,

23:47

you know, dental hygienist, speech therapists, there's on Dark attack. It could be anything. Ongoing professional education and anything that there's, you know, a,

you know, dental hygienist, speech therapists, there's on Dark attack. It could be anything. Ongoing professional education and anything that there's, you know, a,

23:55

finishing school for. So like med school, nursing school, whatever. Cosmatological,

finishing school for. So like med school, nursing school, whatever. Cosmatological,

24:00

whatever it is,

whatever it is,

24:01

being the test prep for that. And, obviously, she's not the biggest one. Like, Kaplan makes a few billion dollars. They offer they offer prep for advocates and offer prep for nursing nursing school. But you just carve out your niche and you're the more trusted face, you're the more human brand,

being the test prep for that. And, obviously, she's not the biggest one. Like, Kaplan makes a few billion dollars. They offer they offer prep for advocates and offer prep for nursing nursing school. But you just carve out your niche and you're the more trusted face, you're the more human brand,

24:15

and it's beautifully done. I saw

and it's beautifully done. I saw

24:20

towards the worst. Have you heard of HubSpot?

towards the worst. Have you heard of HubSpot?

24:23

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and act looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot,

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and act looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot,

24:33

grow better.

grow better.

24:35

Dude, this is why I hate that question when people ask me, if you could start over again with nothing, what would you do? And I say, I would do the same thing. And they go, does that still work? And I would always say, of course, it does. Now we have an example, milk road did the exact same thing within the last twelve months.

Dude, this is why I hate that question when people ask me, if you could start over again with nothing, what would you do? And I say, I would do the same thing. And they go, does that still work? And I would always say, of course, it does. Now we have an example, milk road did the exact same thing within the last twelve months.

24:51

And I have

And I have

24:52

another friend named Ben Tassel. Do you know Ben? He He's doing a company called now. Yeah. He had a oh, that's what we're doing. We're calling it milk road now. It's the milk road of Yeah. Like the hustle was sort of like the milk road for generations.

another friend named Ben Tassel. Do you know Ben? He He's doing a company called now. Yeah. He had a oh, that's what we're doing. We're calling it milk road now. It's the milk road of Yeah. Like the hustle was sort of like the milk road for generations.

25:06

It just happened to proceed it for five years.

It just happened to proceed it for five years.

25:10

Yeah. I drank the giant. It was just the Sam par of wrestling. Yeah, that's what we're gonna do now. I like that.

Yeah. I drank the giant. It was just the Sam par of wrestling. Yeah, that's what we're gonna do now. I like that.

25:15

He's a big buff guy. He's pretty much to say a par of wrestling.

He's a big buff guy. He's pretty much to say a par of wrestling.

25:22

Well, anyway, like, I say, I would do the exact same thing. And now you're an example. You did the exact same thing. And then,

Well, anyway, like, I say, I would do the exact same thing. And now you're an example. You did the exact same thing. And then,

25:32

now there's Ben. And Ben goes, well, I'm just following I I heard he goes, I heard in the pod that Sean said he just copied you. So I'm gonna copy Sean copying you. And you know what?

now there's Ben. And Ben goes, well, I'm just following I I heard he goes, I heard in the pod that Sean said he just copied you. So I'm gonna copy Sean copying you. And you know what?

25:40

It's working. It's work. He's got this AI newsletter and it's working. And there's a handful of businesses. There's a bunch of businesses where it's basically

It's working. It's work. He's got this AI newsletter and it's working. And there's a handful of businesses. There's a bunch of businesses where it's basically

25:48

the same thing all the time, but a little bit different,

the same thing all the time, but a little bit different,

25:52

and maybe not even better, just a little bit different or in a particular niche. This course business, this is another one of those where it's just the same thing. Her website is, I think it's only, like, eight or nine or ten pages. She's got the webinar. She's got, like, the different offerings to Facebook group. It's the same thing that you can do in any case. And in some cases, this could be a home run, I bet. You know, like, I sold a little bit early, but morning brew is doing, I think they said seventy million in revenue. Industry Dive sold for five hundred million dollars. Those are all home runs.

and maybe not even better, just a little bit different or in a particular niche. This course business, this is another one of those where it's just the same thing. Her website is, I think it's only, like, eight or nine or ten pages. She's got the webinar. She's got, like, the different offerings to Facebook group. It's the same thing that you can do in any case. And in some cases, this could be a home run, I bet. You know, like, I sold a little bit early, but morning brew is doing, I think they said seventy million in revenue. Industry Dive sold for five hundred million dollars. Those are all home runs.

26:22

Same with the course business. I think there's a world where you could do the exact same thing. It could be quite huge. Although ten million dollars is is awesome.

Same with the course business. I think there's a world where you could do the exact same thing. It could be quite huge. Although ten million dollars is is awesome.

26:28

So that's why I think that whenever people ask that question, it's stupid or I hate it because you're just looking for an easy answer and you're looking for permission to not to do something because you want me to say it's outdated or it doesn't work anymore. And my answer to that is No. No. No. It works. It it works. Don't ask permission. Just do it. Right.

So that's why I think that whenever people ask that question, it's stupid or I hate it because you're just looking for an easy answer and you're looking for permission to not to do something because you want me to say it's outdated or it doesn't work anymore. And my answer to that is No. No. No. It works. It it works. Don't ask permission. Just do it. Right.

26:44

Yeah. There there's a there's a better version of that question.

Yeah. There there's a there's a better version of that question.

26:48

That question is sort of like the question when somebody asked Elon Musk. They're like and Elon, you're a great inspiration to many entrepreneurs out there. What words of advice do you have to somebody,

That question is sort of like the question when somebody asked Elon Musk. They're like and Elon, you're a great inspiration to many entrepreneurs out there. What words of advice do you have to somebody,

26:57

to encourage them to start a business. And he goes,

to encourage them to start a business. And he goes,

27:01

if you need words of encouragement to start a business, Don't do it.

if you need words of encouragement to start a business, Don't do it.

27:05

And that's how I feel about, like, if you're

And that's how I feel about, like, if you're

27:09

really clueless about what ideas should I do,

really clueless about what ideas should I do,

27:13

First of all, this whole podcast has hundreds of ideas of and examples of ideas you could do.

First of all, this whole podcast has hundreds of ideas of and examples of ideas you could do.

27:18

Don't overthinking it. You could just do any of those. Secondly,

Don't overthinking it. You could just do any of those. Secondly,

27:21

you should have a running list of irritations and problems that you experience in your professional and personal life that you're like, god, if somebody made a way made this better or made this easier or made this faster or made this cheaper, I would buy it. That's a great source of startup inspiration. If you're just like, I don't know, maybe Sam will tell me how to be successful person, that's not what successful people do.

you should have a running list of irritations and problems that you experience in your professional and personal life that you're like, god, if somebody made a way made this better or made this easier or made this faster or made this cheaper, I would buy it. That's a great source of startup inspiration. If you're just like, I don't know, maybe Sam will tell me how to be successful person, that's not what successful people do.

27:42

Now having said all that.

Now having said all that.

27:44

I'm doing it again.

I'm doing it again.

27:46

I have a little example of this. Okay. So I've talked on here about my, my personal trainer. And my personal trainer,

I have a little example of this. Okay. So I've talked on here about my, my personal trainer. And my personal trainer,

27:54

is my buddy, Jay. You you've met him before.

is my buddy, Jay. You you've met him before.

27:57

Awesome guy has,

Awesome guy has,

27:59

become a great friend and has delivered a ton of value in my life.

become a great friend and has delivered a ton of value in my life.

28:03

As you know, I basically was not working out and was, like, you know, on this steady climb of, like, yo, I'm gonna gain fifteen pounds a year.

As you know, I basically was not working out and was, like, you know, on this steady climb of, like, yo, I'm gonna gain fifteen pounds a year.

28:11

What was your what was your was your peak weight? Two fifty, two twenty? Not two probably at two thirty. Was was my two thirty? Two thirty.

What was your what was your was your peak weight? Two fifty, two twenty? Not two probably at two thirty. Was was my two thirty? Two thirty.

28:20

And

And

28:20

not like Oh, I'm bulking.

not like Oh, I'm bulking.

28:23

It wasn't muscle mass. Let's put it that way. And, and so, anyways, I get in touch with Jade and I'm like, Hey, I wanna make a change.

It wasn't muscle mass. Let's put it that way. And, and so, anyways, I get in touch with Jade and I'm like, Hey, I wanna make a change.

28:31

Like, awesome. How often are you working out right now? Like, zero times a month? And he's like, cool. Okay. Let's let's start there. And so he came over and took me from, like, zero to now. Working out five days a week, eating better, you know, seeing a bunch of, you know, great gains and results getting stronger, fitter, healthier, more mobile all those things. I'm playing basketball again. My life has got a lot better. And so I'm like, dude, you helped me with this one area I really wanted help in in my life?

Like, awesome. How often are you working out right now? Like, zero times a month? And he's like, cool. Okay. Let's let's start there. And so he came over and took me from, like, zero to now. Working out five days a week, eating better, you know, seeing a bunch of, you know, great gains and results getting stronger, fitter, healthier, more mobile all those things. I'm playing basketball again. My life has got a lot better. And so I'm like, dude, you helped me with this one area I really wanted help in in my life?

28:57

How can I return the favor? Okay. I know I'm paying you, but but how can I help you even beyond that? And so he's basically always wanted to have his own successful business. And he's like, He's like, I see what you do.

How can I return the favor? Okay. I know I'm paying you, but but how can I help you even beyond that? And so he's basically always wanted to have his own successful business. And he's like, He's like, I see what you do.

29:08

I think that's awesome. I want kind of the same. I'm thinking about e commerce or this or that.

I think that's awesome. I want kind of the same. I'm thinking about e commerce or this or that.

29:13

He goes, I want that. I want that.

He goes, I want that. I want that.

29:16

And I go, alright, dude. I got it for you. I have a idea that I think will work that I think will make, it'll be successful. Which is great because that's what we want. We don't wanna fail. The second thing is it will lead to a lifestyle that I think you a joyce, not a ton of, like, front work, it doesn't take a ton of capital upfront.

And I go, alright, dude. I got it for you. I have a idea that I think will work that I think will make, it'll be successful. Which is great because that's what we want. We don't wanna fail. The second thing is it will lead to a lifestyle that I think you a joyce, not a ton of, like, front work, it doesn't take a ton of capital upfront.

29:34

And so I'm basically, take this out. I'm gonna create I'm helping him create a

And so I'm basically, take this out. I'm gonna create I'm helping him create a

29:39

milk road for personal trainers.

milk road for personal trainers.

29:41

And so, basically, it's gonna be a newsletter that goes out every morning to other, like, it could be fitness enthusiasts, but I think start starting market is just other trainers. To train the trainers is the thing I keep saying.

And so, basically, it's gonna be a newsletter that goes out every morning to other, like, it could be fitness enthusiasts, but I think start starting market is just other trainers. To train the trainers is the thing I keep saying.

29:52

And, because I'm like, dude,

And, because I'm like, dude,

29:54

you are awesome with workouts, you're awesome with mindset stuff. You find all these interesting, like, I don't know, links to, like, cool, like, oh Andrew Huberman said this thing about the supplement and check this out, you know, blah blah blah.

you are awesome with workouts, you're awesome with mindset stuff. You find all these interesting, like, I don't know, links to, like, cool, like, oh Andrew Huberman said this thing about the supplement and check this out, you know, blah blah blah.

30:06

I was like, dude, I feel like if you just kinda published your daily, you know, your daily what's what's going on your day to day as a trainer?

I was like, dude, I feel like if you just kinda published your daily, you know, your daily what's what's going on your day to day as a trainer?

30:12

That would just be an awesome email to receive if I was another trainer. So we created this format and created this brand. And what I'm gonna do is I'm gonna help you. You have the URL?

That would just be an awesome email to receive if I was another trainer. So we created this format and created this brand. And what I'm gonna do is I'm gonna help you. You have the URL?

30:22

Yeah. So the URL,

Yeah. So the URL,

30:23

there's no sign up yet, but I just got the domain. It's it's so the email's called the daily pump, and so my daily pump dot com is gonna be the email. So go go register for this because I want feedback on it. I'm gonna build this whole thing in public. So

there's no sign up yet, but I just got the domain. It's it's so the email's called the daily pump, and so my daily pump dot com is gonna be the email. So go go register for this because I want feedback on it. I'm gonna build this whole thing in public. So

30:37

milk road, I didn't build in public. I was like, oh, this is a good idea. I'm gonna sprint on this. And basically,

milk road, I didn't build in public. I was like, oh, this is a good idea. I'm gonna sprint on this. And basically,

30:44

one year built the thing up into the largest crypto newsletter in the world,

one year built the thing up into the largest crypto newsletter in the world,

30:48

and sold it. And so, you know, had a had a awesome outcome there,

and sold it. And so, you know, had a had a awesome outcome there,

30:52

And now that I did that, I know how I would do this in, like, ten other spaces, I don't really wanna go do that because it feels like I'd be just doing I'd be on the hamster wheel just plant playing the same level of the video even though it's probably smart. I have the the knowledge now of how to do it, it'd be too boring. I don't wanna do it. But this has a different, like, meaning. Right? If I could help him build up this business. I think that will be, you know, like, just helping my friend out with something that I know would really, be helpful to be impactful to them. And so, so that's what I wanna do. And I'm gonna share how we build this thing up, you know, sort of step by step. And my it's been a really interesting process because he's not from the start up or business world. And so a lot of times, at the beginning, I was like, oh, yeah. We should do this.

And now that I did that, I know how I would do this in, like, ten other spaces, I don't really wanna go do that because it feels like I'd be just doing I'd be on the hamster wheel just plant playing the same level of the video even though it's probably smart. I have the the knowledge now of how to do it, it'd be too boring. I don't wanna do it. But this has a different, like, meaning. Right? If I could help him build up this business. I think that will be, you know, like, just helping my friend out with something that I know would really, be helpful to be impactful to them. And so, so that's what I wanna do. And I'm gonna share how we build this thing up, you know, sort of step by step. And my it's been a really interesting process because he's not from the start up or business world. And so a lot of times, at the beginning, I was like, oh, yeah. We should do this.

31:36

And he's like, yeah, yeah, dope.

And he's like, yeah, yeah, dope.

31:39

And then he wouldn't do it. And I'm like, I got frustrated. And I I this happens to me with a bunch of people who I'm like, Dude, you I meet somebody. They're like, oh, I wanna improve my situation. I'm like, oh, yeah. You just gotta do this. Or I'd I'd back you. If you could find something, I'll bring in the capital. You do the work. And they're like, yeah. Yeah. Yeah. And then three weeks later, I don't hear from them. And I used to think, oh, it's because they're lazy. And I actually realized it's not because they're lazy. They're not lazy people. In fact, Usually, the person I'm trying to help, they're working ten times harder than me and their day job. Right? One guy was a plumber. And, you know, it's like, okay. This this guy's doing much harder work. It's not that he's lazy. Is that they're afraid and they're confused. So they're afraid

And then he wouldn't do it. And I'm like, I got frustrated. And I I this happens to me with a bunch of people who I'm like, Dude, you I meet somebody. They're like, oh, I wanna improve my situation. I'm like, oh, yeah. You just gotta do this. Or I'd I'd back you. If you could find something, I'll bring in the capital. You do the work. And they're like, yeah. Yeah. Yeah. And then three weeks later, I don't hear from them. And I used to think, oh, it's because they're lazy. And I actually realized it's not because they're lazy. They're not lazy people. In fact, Usually, the person I'm trying to help, they're working ten times harder than me and their day job. Right? One guy was a plumber. And, you know, it's like, okay. This this guy's doing much harder work. It's not that he's lazy. Is that they're afraid and they're confused. So they're afraid

32:15

to fail and they're afraid to look dumb if they do the wrong thing or saying the wrong thing to me. They're also just confused. They don't know where to start. They just never started something like this from scratch. And for me and you, we've spent now fifteen years doing this. It's very easy to think, oh, Dude, I just spin up a landing page. I would set this up on Behive, and then I would go over here, and I would do this, and then I would I would not focus on that other stuff, and that wouldn't care about advertisers to, like, twenty thousand subscribers. And, like, I would scrape this email list. I would do this ad, and I would and they're like, dude, I don't I've never run a Facebook ad. I've never done a landing page. I've never done any of this stuff. I don't want to talk about that stuff publicly. I I kind of regret it a little bit because,

to fail and they're afraid to look dumb if they do the wrong thing or saying the wrong thing to me. They're also just confused. They don't know where to start. They just never started something like this from scratch. And for me and you, we've spent now fifteen years doing this. It's very easy to think, oh, Dude, I just spin up a landing page. I would set this up on Behive, and then I would go over here, and I would do this, and then I would I would not focus on that other stuff, and that wouldn't care about advertisers to, like, twenty thousand subscribers. And, like, I would scrape this email list. I would do this ad, and I would and they're like, dude, I don't I've never run a Facebook ad. I've never done a landing page. I've never done any of this stuff. I don't want to talk about that stuff publicly. I I kind of regret it a little bit because,

32:51

like, you had this at Milk Road. I didn't I had it a little bit as well where, like, people in South America or other countries were just like -- Copy. -- copy. They would, like, translate it and then just send the email, like, thirty minutes later. And

like, you had this at Milk Road. I didn't I had it a little bit as well where, like, people in South America or other countries were just like -- Copy. -- copy. They would, like, translate it and then just send the email, like, thirty minutes later. And

33:03

in one regard, it's flattering, but another, I'm like,

in one regard, it's flattering, but another, I'm like,

33:07

and sometimes it's harmful, but other times it just pisses me off.

and sometimes it's harmful, but other times it just pisses me off.

33:11

Most of the time, it just pisses me off. It's not harmful.

Most of the time, it just pisses me off. It's not harmful.

33:14

But I don't I've changed once we got audiences. I was like, I don't wanna talk about this stuff. And so I get nervous about that. Now, I don't think you have, like, whether this thing succeeds or not, it doesn't impact you other than you wanna help your friend. So I understand why you I think if I talk about it publicly, it's gonna keep me invested in it. It's gonna keep me engaged because I'm gonna have to, like, keep reporting the story. And I also think it's easier for me to justify the time because this takes time for me to help, and I already had a pretty busy plate. But if I could say, well, you know what? I'm able to use this for stories as content. That that then then I don't have to separately make other content. So that's my selfish justification.

But I don't I've changed once we got audiences. I was like, I don't wanna talk about this stuff. And so I get nervous about that. Now, I don't think you have, like, whether this thing succeeds or not, it doesn't impact you other than you wanna help your friend. So I understand why you I think if I talk about it publicly, it's gonna keep me invested in it. It's gonna keep me engaged because I'm gonna have to, like, keep reporting the story. And I also think it's easier for me to justify the time because this takes time for me to help, and I already had a pretty busy plate. But if I could say, well, you know what? I'm able to use this for stories as content. That that then then I don't have to separately make other content. So that's my selfish justification.

33:51

I also think,

I also think,

33:52

if somebody was gonna copy this blueprint, I wouldn't do it in personal trainers. That's only because he is a personal trainer. There's thirty other niches where this would work better than for personal trainers. And I think that because

if somebody was gonna copy this blueprint, I wouldn't do it in personal trainers. That's only because he is a personal trainer. There's thirty other niches where this would work better than for personal trainers. And I think that because

34:03

it's

it's

34:06

specific to him and it's it actually fits his it's authentic. And if it's his his actual, like, where he is a master, like, in the same way I'm like, dude, I don't get it. Why don't you just blah blah blah. I realized was he probably looks at me and says the same thing. He's like, dude, I told you to increase your protein intake and just eat these macros. You'll get the body you want six months.

specific to him and it's it actually fits his it's authentic. And if it's his his actual, like, where he is a master, like, in the same way I'm like, dude, I don't get it. Why don't you just blah blah blah. I realized was he probably looks at me and says the same thing. He's like, dude, I told you to increase your protein intake and just eat these macros. You'll get the body you want six months.

34:24

But here I am at your house and there's a Chick fil A wrapper. What's going on here? Right? Like, that's the equivalent. Right? Like, or he'd be like, oh, you should wake up and do this morning cardio thing. Fast fasted cardio only take you ten minutes. Sounds so easy.

But here I am at your house and there's a Chick fil A wrapper. What's going on here? Right? Like, that's the equivalent. Right? Like, or he'd be like, oh, you should wake up and do this morning cardio thing. Fast fasted cardio only take you ten minutes. Sounds so easy.

34:36

Sure enough. I he shows up. I got some excuse as to why I didn't do it.

Sure enough. I he shows up. I got some excuse as to why I didn't do it.

34:41

I'm like, oh, I just forgot that, like, a beginner is always going to go through these stages, and I just gotta stay patient with him the way he's been patient with me. Now I do those things when he says them much better than I did at the beginning. You gotta get this page up, though. You gotta get this page up by tomorrow. I'm gonna get it up before this before this thing is done. But the cool thing that I've been doing, by the way, is I've been

I'm like, oh, I just forgot that, like, a beginner is always going to go through these stages, and I just gotta stay patient with him the way he's been patient with me. Now I do those things when he says them much better than I did at the beginning. You gotta get this page up, though. You gotta get this page up by tomorrow. I'm gonna get it up before this before this thing is done. But the cool thing that I've been doing, by the way, is I've been

35:03

posting

posting

35:04

I've been texting him one thing every day. I'm like, yo, you gotta just do,

I've been texting him one thing every day. I'm like, yo, you gotta just do,

35:09

I'm like, the way you get, like,

I'm like, the way you get, like,

35:12

you give me a workout of the day. It's like sit down for as I go to the gym for an hour, and you're gonna do this workout. And I just gotta listen to you, follow your blueprint, and it's gonna get the result I want because you've done this. You've mastered this. This you're black belt in this. I was like, I'm gonna do the same thing on the business side. I'm not gonna hope you get hope you figure it out. I'm not gonna leave it to you to to figure it out. I'm gonna give you one thing a day to do. It'll probably take you about an hour. I'm gonna give you your daily workout each day. And, and so that's how I've been doing it. One day, a one little text message at a time, and I'm, like, his business trainer the way he's my personal trainer. So it's been kinda interesting to see how that's -- Wow. That's been pretty effective, to be honest. I'm eager to see if you regret this or not. He'll pull it off. It's gonna be at least mildly successful because he's got a massive head start because we're gonna be talking about it. But I told him I was like, dude, I'm not gonna give up on you. I was like, if I was like, you would've you could've given up on me And then, like, dude, this guy's not this guy said Are you paying him still? Yeah. I pay him, but, like, you know, so there's obviously a little difference there, but, like, There's a difference between you show up and do the job or you go the extra mile. He goes way the extra mile with me. So, like, you know,

you give me a workout of the day. It's like sit down for as I go to the gym for an hour, and you're gonna do this workout. And I just gotta listen to you, follow your blueprint, and it's gonna get the result I want because you've done this. You've mastered this. This you're black belt in this. I was like, I'm gonna do the same thing on the business side. I'm not gonna hope you get hope you figure it out. I'm not gonna leave it to you to to figure it out. I'm gonna give you one thing a day to do. It'll probably take you about an hour. I'm gonna give you your daily workout each day. And, and so that's how I've been doing it. One day, a one little text message at a time, and I'm, like, his business trainer the way he's my personal trainer. So it's been kinda interesting to see how that's -- Wow. That's been pretty effective, to be honest. I'm eager to see if you regret this or not. He'll pull it off. It's gonna be at least mildly successful because he's got a massive head start because we're gonna be talking about it. But I told him I was like, dude, I'm not gonna give up on you. I was like, if I was like, you would've you could've given up on me And then, like, dude, this guy's not this guy said Are you paying him still? Yeah. I pay him, but, like, you know, so there's obviously a little difference there, but, like, There's a difference between you show up and do the job or you go the extra mile. He goes way the extra mile with me. So, like, you know,

36:20

my kids are raging out. He'll be holding one of my kids so I can get the workout in while he's training me. Or, like, he'll come in on an off day and just make the gym better. Just just a surprise and be like, look, I want your environment to be dope because you're gonna just get that extra five to ten percent juice and join your environment.

my kids are raging out. He'll be holding one of my kids so I can get the workout in while he's training me. Or, like, he'll come in on an off day and just make the gym better. Just just a surprise and be like, look, I want your environment to be dope because you're gonna just get that extra five to ten percent juice and join your environment.

36:35

A trainer doesn't have to do all that. They don't have to come and rearrange your gym and

A trainer doesn't have to do all that. They don't have to come and rearrange your gym and

36:39

and take help you with your kids or show up, you know, stay for two hours extra because whatever, you know, that sort of stuff.

and take help you with your kids or show up, you know, stay for two hours extra because whatever, you know, that sort of stuff.

36:46

So I've got this friend named Nick Gray. Do you know who Nick Gray is?

So I've got this friend named Nick Gray. Do you know who Nick Gray is?

36:49

He's the, party guy.

He's the, party guy.

36:51

So Nick Ray is my good friend. He Yeah. He started a thing called Museum Hack where he took he had another company that, like, made parts for private planes or something like that that he sold And then he started a thing called Museum Hack, which was private tours and museums. He sold that. Now he's got a new thing called the two hour cocktail party. It's a book on cocktail parties. And how to host the perfect cocktail party. It's honestly quite good. I use his techniques.

So Nick Ray is my good friend. He Yeah. He started a thing called Museum Hack where he took he had another company that, like, made parts for private planes or something like that that he sold And then he started a thing called Museum Hack, which was private tours and museums. He sold that. Now he's got a new thing called the two hour cocktail party. It's a book on cocktail parties. And how to host the perfect cocktail party. It's honestly quite good. I use his techniques.

37:14

He's doing this new thing that he just showed me. Where

He's doing this new thing that he just showed me. Where

37:17

whenever he goes to a bar or a restaurant

whenever he goes to a bar or a restaurant

37:20

or a museum or anything, he takes a picture of the food or the the the front of the building,

or a museum or anything, he takes a picture of the food or the the the front of the building,

37:27

and he reviews it. But can you see the go to the MDB link

and he reviews it. But can you see the go to the MDB link

37:32

I I have in there. Look at what he does. So he posts,

I I have in there. Look at what he does. So he posts,

37:36

a review of the place, but he puts his book in the picture.

a review of the place, but he puts his book in the picture.

37:41

And he's been testing this.

And he's been testing this.

37:44

And over the past couple months,

And over the past couple months,

37:46

his photos, there's, like, analytics on it.

his photos, there's, like, analytics on it.

37:49

They have two million

They have two million

37:51

views on his pictures.

views on his pictures.

37:53

And this guy, Nick, he's crazy. So he just tweeted out this thing. He goes, I'm gonna host a conference all my ex girlfriends. He's got a lot of ex girlfriends because he dates a lot, and he's very charming. And so girls love him, but he's really nice. And so he stays friends, dolphins, ex girlfriends. One time, this guy for his fortieth birthday party, he rented out,

And this guy, Nick, he's crazy. So he just tweeted out this thing. He goes, I'm gonna host a conference all my ex girlfriends. He's got a lot of ex girlfriends because he dates a lot, and he's very charming. And so girls love him, but he's really nice. And so he stays friends, dolphins, ex girlfriends. One time, this guy for his fortieth birthday party, he rented out,

38:09

a water park, and there was, like, thirty of us. And I swear to god, I'm not exaggerating.

a water park, and there was, like, thirty of us. And I swear to god, I'm not exaggerating.

38:14

Four of the guests were his ex girlfriends, and they were all hanging out together. And he's like, I'm gonna so this guy's crazy. But look at this. You can just see the link to his Google is so funny. This is the funniest growth hack I've seen in a long time.

Four of the guests were his ex girlfriends, and they were all hanging out together. And he's like, I'm gonna so this guy's crazy. But look at this. You can just see the link to his Google is so funny. This is the funniest growth hack I've seen in a long time.

38:28

So he has a blog. I think this is effective. I would never do something like this. He's got this blog post coming out tomorrow or the next day, and it's I I think if you just Google Nick Ray, g r a y, you'll see the blog post. I don't know the name of his website. It's probably just nick gray dot com.

So he has a blog. I think this is effective. I would never do something like this. He's got this blog post coming out tomorrow or the next day, and it's I I think if you just Google Nick Ray, g r a y, you'll see the blog post. I don't know the name of his website. It's probably just nick gray dot com.

38:43

And he's gonna, like, reveal the results, but I he was showing me this. I was like, Nick, why I would just have to eat with them the other day. And he was and he had his book with them. He pulled it out of his bag and he was taking a picture. I go, what are you doing? He goes, check this out. And he showed me his Google reviews. He goes, they have analytics on this. That my video my photos

And he's gonna, like, reveal the results, but I he was showing me this. I was like, Nick, why I would just have to eat with them the other day. And he was and he had his book with them. He pulled it out of his bag and he was taking a picture. I go, what are you doing? He goes, check this out. And he showed me his Google reviews. He goes, they have analytics on this. That my video my photos

38:58

in the last couple months have gotten two one point eight million views, one point nine million views. Is this hilarious or what? So

in the last couple months have gotten two one point eight million views, one point nine million views. Is this hilarious or what? So

39:05

funny.

funny.

39:05

That's this is such a funny and it's it reminds me of somebody the story is better than the actual growth act. So somebody told said this about,

That's this is such a funny and it's it reminds me of somebody the story is better than the actual growth act. So somebody told said this about,

39:14

Pinterest too. They go, yeah. Pinterest, man. They were such grinders. I remember they used to go into the Apple stores and change all the default,

Pinterest too. They go, yeah. Pinterest, man. They were such grinders. I remember they used to go into the Apple stores and change all the default,

39:21

default home pages to Pinterest com on the max that are sitting on the table. Yeah. And who knows if that works? I'm like, dude, this guy's spending hours driving to Apple stores.

default home pages to Pinterest com on the max that are sitting on the table. Yeah. And who knows if that works? I'm like, dude, this guy's spending hours driving to Apple stores.

39:31

To try to get, like, five impressions on his website and think that somebody's gonna be like, you know, I went there for an iPhone,

To try to get, like, five impressions on his website and think that somebody's gonna be like, you know, I went there for an iPhone,

39:39

You know what I really wanna do? What was that website I saw on the demo computer? I'm gonna go sign up and make an account and become a daily active user. That that doesn't happen.

You know what I really wanna do? What was that website I saw on the demo computer? I'm gonna go sign up and make an account and become a daily active user. That that doesn't happen.

39:47

But the story, the hustle story is makes it worth it. And I've done I've done several of those where the hustle story makes it sound like you were going to the nth degree, even though it made zero cents to do so? He has reviews of everything. There's one of Panda Express

But the story, the hustle story is makes it worth it. And I've done I've done several of those where the hustle story makes it sound like you were going to the nth degree, even though it made zero cents to do so? He has reviews of everything. There's one of Panda Express

40:01

of Lululemon

of Lululemon

40:03

of Charlie's sub vans, the store. Any store that he goes to, he's taking this really good picture of, like, the front. Like, there's a great American cookies. It looks like it like an Annie Aunts in the mall. He takes a picture of the front and just has his book in his hand. There's this guy on Yelp, that Sarah and I follow because he has his he, like, tests all the good food places in New York and San Francisco, and he had a newborn when he started doing it. And all the pictures of his newborn, eating the food. And then it was, like, you see the baby get, like, one year old, two year old, three year old. I start, like, getting to know this kid. And we're always, like, Look, that guy's been there. And it's actually an interesting hack that I think could actually I don't know if this one will work, but there's, like, these weird personalities that seen on Yelp and on Google reviews where I start to get to know them. And I trust reviews, and it's actually a really fascinating platform to hack. And I wanted to bring that up because I've never really seen like, insights like this. And I think it's incredibly fascinating.

of Charlie's sub vans, the store. Any store that he goes to, he's taking this really good picture of, like, the front. Like, there's a great American cookies. It looks like it like an Annie Aunts in the mall. He takes a picture of the front and just has his book in his hand. There's this guy on Yelp, that Sarah and I follow because he has his he, like, tests all the good food places in New York and San Francisco, and he had a newborn when he started doing it. And all the pictures of his newborn, eating the food. And then it was, like, you see the baby get, like, one year old, two year old, three year old. I start, like, getting to know this kid. And we're always, like, Look, that guy's been there. And it's actually an interesting hack that I think could actually I don't know if this one will work, but there's, like, these weird personalities that seen on Yelp and on Google reviews where I start to get to know them. And I trust reviews, and it's actually a really fascinating platform to hack. And I wanted to bring that up because I've never really seen like, insights like this. And I think it's incredibly fascinating.

40:58

Yeah. That's super cool. Do you know what I'm doing right after the top of the hour? Yeah. You have,

Yeah. That's super cool. Do you know what I'm doing right after the top of the hour? Yeah. You have,

41:04

can you talk you wanna announce it? What what you're doing? Yeah. Yeah. Yeah. So How did you do this, by the way? How'd you pull this off? Alright. So we have this guy named Michael Harris, nicknamed Harryo.

can you talk you wanna announce it? What what you're doing? Yeah. Yeah. Yeah. So How did you do this, by the way? How'd you pull this off? Alright. So we have this guy named Michael Harris, nicknamed Harryo.

41:15

I don't know

I don't know

41:16

I'm gonna interview him and find out his story. So I don't wanna, like, reveal his whole story because I don't know the whole thing. But basically, he's one of the co founders of Deathrow Records.

I'm gonna interview him and find out his story. So I don't wanna, like, reveal his whole story because I don't know the whole thing. But basically, he's one of the co founders of Deathrow Records.

41:24

And when I, sometimes Sarah and I, my wife, we tier in prisons, and we work with this thing called the last mile. I've told you about the last mile. My friend Chris, he's a tech guy. He started it. It basically helps teach

And when I, sometimes Sarah and I, my wife, we tier in prisons, and we work with this thing called the last mile. I've told you about the last mile. My friend Chris, he's a tech guy. He started it. It basically helps teach

41:36

inmates, how to do tech stuff, so hopefully they can get a job once they let out. Well,

inmates, how to do tech stuff, so hopefully they can get a job once they let out. Well,

41:41

a lot of those people are like convicted murderers. It's it's wild. And through that, I met Michael.

a lot of those people are like convicted murderers. It's it's wild. And through that, I met Michael.

41:47

And he basically

And he basically

41:49

went to prison for thirty years

went to prison for thirty years

41:51

at the a in his twenties, and before that, he made up to a million dollars a day selling

at the a in his twenties, and before that, he made up to a million dollars a day selling

41:58

crack and cocaine, I think, and

crack and cocaine, I think, and

42:00

helped

helped

42:01

discovered Denzel Washington and sponsored or funded,

discovered Denzel Washington and sponsored or funded,

42:04

Broadway Place and things like that and parlayed that into music and the created death row records, which Shugnite, and he has all these stories about Snoop, Drey, Tupac.

Broadway Place and things like that and parlayed that into music and the created death row records, which Shugnite, and he has all these stories about Snoop, Drey, Tupac.

42:13

So we're gonna talk to him,

So we're gonna talk to him,

42:16

and figure out a story. Are you a little bit intimidated to have this conversation? Incredibly

and figure out a story. Are you a little bit intimidated to have this conversation? Incredibly

42:20

because

because

42:22

I don't know. You you're not like the big a big pop culture guy, but, like, basically, like, there's You know, that he's a growing Me? I am pop culture.

I don't know. You you're not like the big a big pop culture guy, but, like, basically, like, there's You know, that he's a growing Me? I am pop culture.

42:30

Dude, you didn't know who Dallie Part was.

Dude, you didn't know who Dallie Part was.

42:32

But basically, like, I there's a lot of, like, I read a book about Eazy E, at Eazy E and Drey and Deathro had a beef, and I don't know, like,

But basically, like, I there's a lot of, like, I read a book about Eazy E, at Eazy E and Drey and Deathro had a beef, and I don't know, like,

42:41

where that stands and, like, if I can say who I'm a fan of and who I'm not a fan of. So I'm a little nervous because this guy

where that stands and, like, if I can say who I'm a fan of and who I'm not a fan of. So I'm a little nervous because this guy

42:48

it's not, like,

it's not, like,

42:49

our friends or our enemies on Twitter where we're just gonna argue. Of course, this guy will never do anything bad. But, like,

our friends or our enemies on Twitter where we're just gonna argue. Of course, this guy will never do anything bad. But, like,

42:56

You know, like, that's it's a little bit more real. He's more capable for sure. Don't make the mistake of,

You know, like, that's it's a little bit more real. He's more capable for sure. Don't make the mistake of,

43:03

don't make the mistake of, like, referencing somebody by first name if you don't know them. They'll be, like, yeah, I was reading about ease and,

don't make the mistake of, like, referencing somebody by first name if you don't know them. They'll be, like, yeah, I was reading about ease and,

43:10

you say ease? Yeah. Easy, but

you say ease? Yeah. Easy, but

43:13

I don't know. I'm just trying to seem cool here. It's like with people. So they say they're coming to visit the Bay Area and they go, Hey, I'm gonna be in San Fran this week. And I just have to tell him I say, hey, man. Listen. Just as a friend. Nobody says San Fran here. So you're just outing yourself as a tourist as soon as you say that. That's how I feel. So I feel I wanna be respectful.

I don't know. I'm just trying to seem cool here. It's like with people. So they say they're coming to visit the Bay Area and they go, Hey, I'm gonna be in San Fran this week. And I just have to tell him I say, hey, man. Listen. Just as a friend. Nobody says San Fran here. So you're just outing yourself as a tourist as soon as you say that. That's how I feel. So I feel I wanna be respectful.

43:34

And I but I also wanna, like, let them know that, like, you know, I've listened to all this music. I've read all a lot of books about it, but purely from an academic standpoint.

And I but I also wanna, like, let them know that, like, you know, I've listened to all this music. I've read all a lot of books about it, but purely from an academic standpoint.

43:45

You know what I'm saying? I like brothers from two way different mothers. Yeah.

You know what I'm saying? I like brothers from two way different mothers. Yeah.

43:50

Yeah.

Yeah.

43:52

So, like, that's yeah. So it feels like a little funky, but, like, I was talking to him the other day because the reason I got in touch with him is he he wants to, like, launch some podcast or or he's brainstorming. And he asked to talk to me and I said, yeah. And he starts talking. And I'm like, hey. You realize that, like, when you're talking to me about this drug trade and things like that, like, you talk about delegation and empowering your coworkers and things like that. Like, Right. This is business stuff. Do you wanna come on the pod? And so I thought it'd be cool. Yeah. We've had people who've made, you know, originally this podcast called my first million because it was

So, like, that's yeah. So it feels like a little funky, but, like, I was talking to him the other day because the reason I got in touch with him is he he wants to, like, launch some podcast or or he's brainstorming. And he asked to talk to me and I said, yeah. And he starts talking. And I'm like, hey. You realize that, like, when you're talking to me about this drug trade and things like that, like, you talk about delegation and empowering your coworkers and things like that. Like, Right. This is business stuff. Do you wanna come on the pod? And so I thought it'd be cool. Yeah. We've had people who've made, you know, originally this podcast called my first million because it was

44:21

Let's interview people who've made a million bucks in many different ways. So I interviewed, you know, a business person, then I interviewed a poker player and then somebody who made it through selling,

Let's interview people who've made a million bucks in many different ways. So I interviewed, you know, a business person, then I interviewed a poker player and then somebody who made it through selling,

44:31

you know, weighted blankets online and somebody who made it doing, you know, deodorant. Somebody made it doing eight hundred got junk and, like, a whole bunch of different things. But now we have somebody who who did it in, in some up some new ways selling crack cocaine,

you know, weighted blankets online and somebody who made it doing, you know, deodorant. Somebody made it doing eight hundred got junk and, like, a whole bunch of different things. But now we have somebody who who did it in, in some up some new ways selling crack cocaine,

44:45

record label, and who knows? What else? That's I think it's gonna be amazing. I'm joking around just because I know if I was in your position,

record label, and who knows? What else? That's I think it's gonna be amazing. I'm joking around just because I know if I was in your position,

44:52

I would feel a little squirmy,

I would feel a little squirmy,

44:55

going into it. Like, just like, how do I not say something stupid? Like, I know this could be great. This this is when things are are tough. It's when you know it could be great,

going into it. Like, just like, how do I not say something stupid? Like, I know this could be great. This this is when things are are tough. It's when you know it could be great,

45:04

but you also know it could easily go not great. If you don't build rapport or you don't really know how to guide the the conversation properly because it's not your standard interview. Right? Like, if we brought somebody on who builds a SaaS company

but you also know it could easily go not great. If you don't build rapport or you don't really know how to guide the the conversation properly because it's not your standard interview. Right? Like, if we brought somebody on who builds a SaaS company

45:16

to, you know, twenty million dollars, we'd be like, cool. I know the same

to, you know, twenty million dollars, we'd be like, cool. I know the same

45:21

I know twenty questions to ask you. They're all safe. You're gonna give me twenty answers that are all safe. And, I know exactly how the conversation gonna go. And it it really can't go anywhere that's out of my comfort zone in terms of a question or a or a topic to talk about, whereas

I know twenty questions to ask you. They're all safe. You're gonna give me twenty answers that are all safe. And, I know exactly how the conversation gonna go. And it it really can't go anywhere that's out of my comfort zone in terms of a question or a or a topic to talk about, whereas

45:34

this one's gonna be you know, the zip code is out of your comfort zone. So you're you're not gonna I I I know how I would feel going into that interview. That's why I I wanted you to I wanted you to come, because I thought it'd be fun since you are you're you're even a few more zip codes away than I am. Are you sure?

this one's gonna be you know, the zip code is out of your comfort zone. So you're you're not gonna I I I know how I would feel going into that interview. That's why I I wanted you to I wanted you to come, because I thought it'd be fun since you are you're you're even a few more zip codes away than I am. Are you sure?

45:52

Are you sure you can't make it? You should.

Are you sure you can't make it? You should.

45:54

Yeah.

Yeah.

45:56

Yeah. Exactly. Death row records.

Yeah. Exactly. Death row records.

45:58

Name's a bit crude. Don't you think?

Name's a bit crude. Don't you think?

46:03

Is everything something softer like milk road, for example? No.

Is everything something softer like milk road, for example? No.

46:07

Yeah. Unfortunately, I got another thing scheduled at that time. But,

Yeah. Unfortunately, I got another thing scheduled at that time. But,

46:11

Alright. This is the pod. By the way, The gentleman's agreement is working, by the way. I went to a party with a bunch of twenty three year olds. Sounds a lot worse than it is. A friend turned twenty three. He asked me to go

Alright. This is the pod. By the way, The gentleman's agreement is working, by the way. I went to a party with a bunch of twenty three year olds. Sounds a lot worse than it is. A friend turned twenty three. He asked me to go

46:21

Jeffrey's party, on an island? Yeah. Yeah. Yeah. Yeah. It was at, like, the Lolita,

Jeffrey's party, on an island? Yeah. Yeah. Yeah. Yeah. It was at, like, the Lolita,

46:25

like, taco.

like, taco.

46:27

Taco. No.

Taco. No.

46:30

He I had so many people come out to me and said, Hey, by the way, I honored the gentleman's agreement. That's because the show, we have this thing called the gentleman's agreement. We make this content for free. And,

He I had so many people come out to me and said, Hey, by the way, I honored the gentleman's agreement. That's because the show, we have this thing called the gentleman's agreement. We make this content for free. And,

46:39

But it's not actually free to listen in exchange. You gotta go subscribe to our YouTube, and it's working. We're getting like eight hundred to a thousand new YouTube subscribers a day. So

But it's not actually free to listen in exchange. You gotta go subscribe to our YouTube, and it's working. We're getting like eight hundred to a thousand new YouTube subscribers a day. So

46:47

Yeah. This basically is three x to the number of daily subscribers we were getting on our YouTube channel.

Yeah. This basically is three x to the number of daily subscribers we were getting on our YouTube channel.

46:52

Who thought? That that's the Everyone told us to do this the whole time, and we're, like, you're an idiot. They'll no one follows that. Yeah. We also we we kind of, yeah, we say it a lot now. But for, like, two years, we never told anybody to do anything. So we're just kind of we're due. Yeah, we're due.

Who thought? That that's the Everyone told us to do this the whole time, and we're, like, you're an idiot. They'll no one follows that. Yeah. We also we we kind of, yeah, we say it a lot now. But for, like, two years, we never told anybody to do anything. So we're just kind of we're due. Yeah, we're due.

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