00:00

So here here's some quotes I'd like to read you. Okay?

So here here's some quotes I'd like to read you. Okay?

00:03

On blowing a hundred million dollars, quote,

On blowing a hundred million dollars, quote,

00:06

it happens.

it happens.

00:09

You talk about blowing a hundred million,

You talk about blowing a hundred million,

00:11

I know cats that blew double that. That's the second response.

I know cats that blew double that. That's the second response.

00:15

It continues. It can happen to anyone.

It continues. It can happen to anyone.

00:18

Which

Which

00:21

I don't think you could have it anyway.

I don't think you could have it anyway.

00:31

Alright. What's up? We got a fun episode here. We're gonna do we're gonna play a little game.

Alright. What's up? We got a fun episode here. We're gonna do we're gonna play a little game.

00:36

And the game is that

And the game is that

00:39

Sam, I want me and you to go back and forth. Kinda like we do when we hang out, if we were just in the day when we both used to drink, drink a beer or two. And we would just try to entertain each other, sort of, one up each other with stories.

Sam, I want me and you to go back and forth. Kinda like we do when we hang out, if we were just in the day when we both used to drink, drink a beer or two. And we would just try to entertain each other, sort of, one up each other with stories.

00:50

And,

And,

00:51

I'll tell you a story, a business story that I think is pretty juicy. You tell me a business story that you think is pretty juicy, and we're gonna

I'll tell you a story, a business story that I think is pretty juicy. You tell me a business story that you think is pretty juicy, and we're gonna

00:58

see who we're gonna we're gonna measure these, you know, to see who can tell the juiciest

see who we're gonna we're gonna measure these, you know, to see who can tell the juiciest

01:03

backstory

backstory

01:04

behind celebrity brands. I texted you last night. I go, celebrity brands,

behind celebrity brands. I texted you last night. I go, celebrity brands,

01:09

but not the celebrity part, the juicy backstory. And that's all we said to each other.

but not the celebrity part, the juicy backstory. And that's all we said to each other.

01:14

Like, for example,

Like, for example,

01:16

we don't use this one, but what's the Kylie Cosmetics

we don't use this one, but what's the Kylie Cosmetics

01:20

Kendall. What's her name? Kylie Jenner. Kylie Jenner,

Kendall. What's her name? Kylie Jenner. Kylie Jenner,

01:23

she has this lipstick company that does hundreds of millions in revenue. She's obviously not the one, like, running the show. She had a partner with someone. She a number two, a behind the scenes person. We're gonna talk all about behind the scenes people. Who who is that number two did they make this come about? How did they get the celebrity partnership? What made it work versus many others that failed?

she has this lipstick company that does hundreds of millions in revenue. She's obviously not the one, like, running the show. She had a partner with someone. She a number two, a behind the scenes person. We're gonna talk all about behind the scenes people. Who who is that number two did they make this come about? How did they get the celebrity partnership? What made it work versus many others that failed?

01:43

Who are these sharks that are that are behind the scenes? Who's the number two? We're go

Who are these sharks that are that are behind the scenes? Who's the number two? We're go

01:48

I dare say we're going number two today, and we're doing the live with all of you. Alright?

I dare say we're going number two today, and we're doing the live with all of you. Alright?

01:53

That's how this is gonna work. And and we we we rake it from raise it to grape with the wine being a ten out of ten, grippy, nine out of ten, don't actually know what's the in between stages of raisin and grape, but Is it juicy like a prune, like a raisin, like a grape, or is it straight wine. That's how juicy this is. Juicy juice,

That's how this is gonna work. And and we we we rake it from raise it to grape with the wine being a ten out of ten, grippy, nine out of ten, don't actually know what's the in between stages of raisin and grape, but Is it juicy like a prune, like a raisin, like a grape, or is it straight wine. That's how juicy this is. Juicy juice,

02:12

boxes. That's how that's how good these can be. Alright. So Dude, I I have I have a low juicy story. I wanted to ask you or ask your opinion about before we get into this. Yeah. Go for it. This listen. This weekend, I went to Miami for this Hampton thing. We went, like, lots of diving. It was awesome. I was staying at a very fancy hotel. I'm not gonna name the hotel yet, because I wanna see a way which at the end of the story. I was working out you know those cable machines,

boxes. That's how that's how good these can be. Alright. So Dude, I I have I have a low juicy story. I wanted to ask you or ask your opinion about before we get into this. Yeah. Go for it. This listen. This weekend, I went to Miami for this Hampton thing. We went, like, lots of diving. It was awesome. I was staying at a very fancy hotel. I'm not gonna name the hotel yet, because I wanna see a way which at the end of the story. I was working out you know those cable machines,

02:34

Like, it's like, cable machines where you use that rod, like, you use the rod to, like, change the weights at the bottom. And you know how there's, like, a two point five pound weight that's usually at the top that's, like, adjustable. Yeah. I I was fixing the weight, and

Like, it's like, cable machines where you use that rod, like, you use the rod to, like, change the weights at the bottom. And you know how there's, like, a two point five pound weight that's usually at the top that's, like, adjustable. Yeah. I I was fixing the weight, and

02:47

the machine

the machine

02:48

was broken. Apparently, I didn't notice it. It was broken. And that two point rod that two point five pound weight fell on my finger.

was broken. Apparently, I didn't notice it. It was broken. And that two point rod that two point five pound weight fell on my finger.

02:55

I have got my finger looks like a grape. Can you see that? Is it all purple? Yeah. I could see it.

I have got my finger looks like a grape. Can you see that? Is it all purple? Yeah. I could see it.

03:00

Alright. The question is is what type of petticoat we go to about this? Is this just like

Alright. The question is is what type of petticoat we go to about this? Is this just like

03:05

is this just like a free stay? Like, do I get my money back? Is it, like, I want my money plus like another free stay. Well, you you have to find a way to talk where you're waving that. Like, you gotta change your gestures. So, like, you gotta have, like, this Obama

is this just like a free stay? Like, do I get my money back? Is it, like, I want my money plus like another free stay. Well, you you have to find a way to talk where you're waving that. Like, you gotta change your gestures. So, like, you gotta have, like, this Obama

03:19

style

style

03:20

just justicular,

just justicular,

03:21

you know, motions when you're talking because you need to see the manager that the manager needs to see the finger. And the finger, I mean, you're not not trying to wave it in their face. It's just you just need to do one of those where you point at it. You're like,

you know, motions when you're talking because you need to see the manager that the manager needs to see the finger. And the finger, I mean, you're not not trying to wave it in their face. It's just you just need to do one of those where you point at it. You're like,

03:34

what am what am I supposed to do about this? I mean Yeah. I need something

what am what am I supposed to do about this? I mean Yeah. I need something

03:39

for this. This is a this is a off your property. Sure

for this. This is a this is a off your property. Sure

03:43

do.

do.

03:45

Look, if I go to a fancy hotel, I expect a fancy gym -- Right. -- not, like, with the screws come out of the freaking equipment. So I've my finger looks like a grape right now. Right. It's like, you know, it's one of those injuries that isn't you don't do anything with a broken finger. Right? You do nothing.

Look, if I go to a fancy hotel, I expect a fancy gym -- Right. -- not, like, with the screws come out of the freaking equipment. So I've my finger looks like a grape right now. Right. It's like, you know, it's one of those injuries that isn't you don't do anything with a broken finger. Right? You do nothing.

04:00

But goddamn it hurt. This is like when Louis Reed limped into game seven of the NBA finals from the tunnel and the crowd goes crazy. They said, no. It's not possible. He couldn't possibly be playing with that injury. That's how people

But goddamn it hurt. This is like when Louis Reed limped into game seven of the NBA finals from the tunnel and the crowd goes crazy. They said, no. It's not possible. He couldn't possibly be playing with that injury. That's how people

04:12

playing this podcast today should feel about your ability to to per you know, persevere through that injury. I'm a blogger, bro. I'm a I'm a tweeter. I tweet. And, also, I can't exercise now for a week, and that's why I make a living is with my seven out of ten body.

playing this podcast today should feel about your ability to to per you know, persevere through that injury. I'm a blogger, bro. I'm a I'm a tweeter. I tweet. And, also, I can't exercise now for a week, and that's why I make a living is with my seven out of ten body.

04:27

That's how cat feels when they lose one of their lives.

That's how cat feels when they lose one of their lives.

04:31

So anyway, maybe I'll have an update to the story. Maybe I'll get a free stay to blank hotel name. But we'll see if I can persevere with

So anyway, maybe I'll have an update to the story. Maybe I'll get a free stay to blank hotel name. But we'll see if I can persevere with

04:39

this this aching finger, but I think we I think we could do it. Do you wanna go first?

this this aching finger, but I think we I think we could do it. Do you wanna go first?

04:43

Okay. So there's this woman named Emma Reed. Do you know that name?

Okay. So there's this woman named Emma Reed. Do you know that name?

04:48

No. Emma first of all, destined to be famous with a name like that. Emm agreed. Greed, like, greed, like, MoneyGreed? Yeah. But it's g r e d e. Says a little bit, like, got her own, got her own spin on it. So,

No. Emma first of all, destined to be famous with a name like that. Emm agreed. Greed, like, greed, like, MoneyGreed? Yeah. But it's g r e d e. Says a little bit, like, got her own, got her own spin on it. So,

05:00

she is the business shark behind

she is the business shark behind

05:03

a bunch of the Kardashian brands.

a bunch of the Kardashian brands.

05:06

So she was a founding partner in Skims, the multi billion dollar shapewear brand for Kim Kardashian.

So she was a founding partner in Skims, the multi billion dollar shapewear brand for Kim Kardashian.

05:12

Her husband is the CEO of that, by the way. So the the couple is behind this. The next one is,

Her husband is the CEO of that, by the way. So the the couple is behind this. The next one is,

05:19

She co founded good American, the the jeans brand that's massive. That probably does three hundred million a year in revenue.

She co founded good American, the the jeans brand that's massive. That probably does three hundred million a year in revenue.

05:27

So, you know, with Chloe Kardashian,

So, you know, with Chloe Kardashian,

05:29

she that's how she broke into that. And then with Chris Jenner, she goes to the mom, and she co found

she that's how she broke into that. And then with Chris Jenner, she goes to the mom, and she co found

05:35

safely a, plant based cleaning product brand

safely a, plant based cleaning product brand

05:39

with her and Chrissy Teigen. And so this woman she's so impressive.

with her and Chrissy Teigen. And so this woman she's so impressive.

05:43

If you've ever seen her, a lot of people now have seen her because I think she's on Shark Tank this season, So if you, like, are into that form of, like, you know, entertainment,

If you've ever seen her, a lot of people now have seen her because I think she's on Shark Tank this season, So if you, like, are into that form of, like, you know, entertainment,

05:53

you've you've seen her. She's so She's super polished. So she's she's this woman who's half black, half white, super good looking, British accent, and an absolute savage in terms of business. This is what I've gathered from watching a bunch of interviews at hers. By the way, did you see the recent raise for Skims? I think Skims raised

you've you've seen her. She's so She's super polished. So she's she's this woman who's half black, half white, super good looking, British accent, and an absolute savage in terms of business. This is what I've gathered from watching a bunch of interviews at hers. By the way, did you see the recent raise for Skims? I think Skims raised

06:11

two hundred million dollars at a three billion dollar valuation. Is that yeah. And she owns she owned eight percent of that. I don't know, after dilution what she owns, but she owed eight percent of that. So her stake in Skims alone is basically a multi hundred million dollar stake.

two hundred million dollars at a three billion dollar valuation. Is that yeah. And she owns she owned eight percent of that. I don't know, after dilution what she owns, but she owed eight percent of that. So her stake in Skims alone is basically a multi hundred million dollar stake.

06:25

Forget about good American where she was, like, you know, it was her idea, She was the the kind of the the CEO. She's the she's the operator behind that. So here's you wanna hear her story? It's a yeah. It's pretty good. So she's

Forget about good American where she was, like, you know, it was her idea, She was the the kind of the the CEO. She's the she's the operator behind that. So here's you wanna hear her story? It's a yeah. It's pretty good. So she's

06:37

She's daughter of a single mom, which is the start of every great, entrepreneurial story, by the way.

She's daughter of a single mom, which is the start of every great, entrepreneurial story, by the way.

06:43

Second thing she She basically is like a hustler, which she's young. She's got a paper route. She's like working at a deli. She's just working all kinds of, like, blue collar jobs. And she's like, okay. You know what? I wanna make it in fashion. And so she goes to the London College of fashion.

Second thing she She basically is like a hustler, which she's young. She's got a paper route. She's like working at a deli. She's just working all kinds of, like, blue collar jobs. And she's like, okay. You know what? I wanna make it in fashion. And so she goes to the London College of fashion.

06:57

And she's fourteen, fifteen years old. She's already, like, interning at Gucci like, hustling her way into, like, these, like, low level internships at fashion brands.

And she's fourteen, fifteen years old. She's already, like, interning at Gucci like, hustling her way into, like, these, like, low level internships at fashion brands.

07:06

And she drops out because she's like, dude, I'm hustling on the weekends and after school, like these fashion shows or in my internship. I'm networking with all these people. Feel like I'm learning way more and building a way more valuable asset, which is my network outside of school than I am inside of school. So she drops out.

And she drops out because she's like, dude, I'm hustling on the weekends and after school, like these fashion shows or in my internship. I'm networking with all these people. Feel like I'm learning way more and building a way more valuable asset, which is my network outside of school than I am inside of school. So she drops out.

07:24

And she starts working for a couple of, like, she works for, like, a, a runway company,

And she starts working for a couple of, like, she works for, like, a, a runway company,

07:29

and then she starts her own agency. She's like, oh, okay. Here's what I'm gonna do. Gonna create this agency called ITB.

and then she starts her own agency. She's like, oh, okay. Here's what I'm gonna do. Gonna create this agency called ITB.

07:34

She's twenty six years old, I think, at the time. And she's like, she'd been hustling at the fashion industry. So now she's got connections. So she's like, hey, Let me just be a dot connector. And so she's like, I'm gonna connect. All these fashion brands wanna do collabs with influencers

She's twenty six years old, I think, at the time. And she's like, she'd been hustling at the fashion industry. So now she's got connections. So she's like, hey, Let me just be a dot connector. And so she's like, I'm gonna connect. All these fashion brands wanna do collabs with influencers

07:48

and celebrities. And I'll create an agency that does that for them. So, oh, you know, the way she kinda got her break was Calvin McCline wants to do a campaign for their new launch of whatever the new thing is. She sources seventy different models and influencers

and celebrities. And I'll create an agency that does that for them. So, oh, you know, the way she kinda got her break was Calvin McCline wants to do a campaign for their new launch of whatever the new thing is. She sources seventy different models and influencers

08:02

for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Chris Janner. And so she becomes somewhat friendly. Like, they've done a couple of campaigns together. She's booked her out. Has a little bit of respect. So here's what she does then. She's like, okay. This model of

for them, signs all the contracts. One of those people is Kendall Jenner. To do that deal, she meets Chris Janner. And so she becomes somewhat friendly. Like, they've done a couple of campaigns together. She's booked her out. Has a little bit of respect. So here's what she does then. She's like, okay. This model of

08:18

connecting, like, using kind of celebrity influencers is working for these brands,

connecting, like, using kind of celebrity influencers is working for these brands,

08:22

But they kind of do it in a inauthentic way. It's like only transactions. Like, when when you need the when you need them to promote X product, they show up, and then they disappear. She's like, no. No. No. I think we should have a story and a celebrity at the beginning of these brands. And so she has this idea for good American, a denim brand, that is I I I don't know if you're how familiar you are with it, but it's basically, like, their thing is it's kinda, like,

But they kind of do it in a inauthentic way. It's like only transactions. Like, when when you need the when you need them to promote X product, they show up, and then they disappear. She's like, no. No. No. I think we should have a story and a celebrity at the beginning of these brands. And so she has this idea for good American, a denim brand, that is I I I don't know if you're how familiar you are with it, but it's basically, like, their thing is it's kinda, like,

08:45

all sizes. It's sort of, like, body positive early on.

all sizes. It's sort of, like, body positive early on.

08:49

And she was like, you know, we're gonna have we're gonna carry, like, from size zero to size whatever, like, twenty fours and stuff. Imagine that pitch to one of the Kardashians. So Well, it works like She's like I know, but, like look, here's here's the thing, Chloe.

And she was like, you know, we're gonna have we're gonna carry, like, from size zero to size whatever, like, twenty fours and stuff. Imagine that pitch to one of the Kardashians. So Well, it works like She's like I know, but, like look, here's here's the thing, Chloe.

09:04

She's like, why me? Clloe, you might wanna sit down for a second. Yeah.

She's like, why me? Clloe, you might wanna sit down for a second. Yeah.

09:10

Yeah. Like, I don't know what you have to say one of those things it. I'm not racist, but it's like, I'm trying to be offensive,

Yeah. Like, I don't know what you have to say one of those things it. I'm not racist, but it's like, I'm trying to be offensive,

09:17

but you're the perfect fit for this brand.

but you're the perfect fit for this brand.

09:20

I don't know which one is Chloe, but they're all, like, obviously fit and skinny, but I she maybe she's, like, the She's the one who kinda went up and down and wait. She was, like, at first, she was, like, the big the bigger one of the sisters, and she, like, had these, like, sisters who were, like, you know, size zero. That was insecurity. And she got super super skinny, but then she, like, kind of, you know, that. People just wait questions. So imagine that conversations with, like, weight watchers or, like, one of these brands comes to you. You know what I mean? Or, like, like, I'm honored. You know how Jamie Solton?

I don't know which one is Chloe, but they're all, like, obviously fit and skinny, but I she maybe she's, like, the She's the one who kinda went up and down and wait. She was, like, at first, she was, like, the big the bigger one of the sisters, and she, like, had these, like, sisters who were, like, you know, size zero. That was insecurity. And she got super super skinny, but then she, like, kind of, you know, that. People just wait questions. So imagine that conversations with, like, weight watchers or, like, one of these brands comes to you. You know what I mean? Or, like, like, I'm honored. You know how Jamie Solton?

09:49

You know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly.

You know how Jamie Lee Curtis is the spokesperson for that yogurt company that makes you poop regularly.

09:55

What's it called?

What's it called?

09:57

Yeah. I don't know which one.

Yeah. I don't know which one.

09:59

It's it's like a a yogurt that, like, elderly people are supposed to eat. So it makes them go to the bathroom, like, on a regular basis,

It's it's like a a yogurt that, like, elderly people are supposed to eat. So it makes them go to the bathroom, like, on a regular basis,

10:05

like, a mission,

like, a mission,

10:07

like, like, gonna call it oops. I cracked my pants, and we

like, like, gonna call it oops. I cracked my pants, and we

10:11

we want you to be the face of it. You know what I mean? Like, that that's a weird money station. Well, what who cares? I don't care. Yeah. There's no problem with this.

we want you to be the face of it. You know what I mean? Like, that that's a weird money station. Well, what who cares? I don't care. Yeah. There's no problem with this.

10:21

The,

The,

10:22

so she pitches Chris Jenner. She goes, Chris. I bumped she bumped into her fast week. She's like, I got an idea for a brand. And she was expecting, like, look, I know you guys get hundreds of offers, but she was like, I've already seen how much of a or you are. She's like, I observed the way you operate.

so she pitches Chris Jenner. She goes, Chris. I bumped she bumped into her fast week. She's like, I got an idea for a brand. And she was expecting, like, look, I know you guys get hundreds of offers, but she was like, I've already seen how much of a or you are. She's like, I observed the way you operate.

10:38

Like, I already kinda, like, kind of, cosign this. You should just meet with Chloe directly. If Chloe likes it. If she likes it, you already already has my blessing.

Like, I already kinda, like, kind of, cosign this. You should just meet with Chloe directly. If Chloe likes it. If she likes it, you already already has my blessing.

10:46

So she meets with Chloe Chloe's in, and they basically start this brand

So she meets with Chloe Chloe's in, and they basically start this brand

10:51

brand has scaled up now into the hundreds of millions. It's one of the the the fastest growing denim brands, the jeans brands. From there, she then approaches Kim. And she's like Kim, we should do a shapewear brand. And her husband who's also in the fashion industry became the the kind of the the day to day person because she was busy with good American, but they together create schemes, which becomes a multi billion dollar shapewear brand. Then she does this one with with her, with with the mom as well.

brand has scaled up now into the hundreds of millions. It's one of the the the fastest growing denim brands, the jeans brands. From there, she then approaches Kim. And she's like Kim, we should do a shapewear brand. And her husband who's also in the fashion industry became the the kind of the the day to day person because she was busy with good American, but they together create schemes, which becomes a multi billion dollar shapewear brand. Then she does this one with with her, with with the mom as well.

11:16

And so I I just found this fascinating what this family is doing. So they basically have a hold code. The Gleeve family. What's the the Gleeve Greed family? Or so, James Greed and Amagreed. So they basically have a hold co called popular ventures or some a popular culture or something like that. Like, he also did Brady, the clothing brand with Tom Brady. So they're spinning up these fashion and and and

And so I I just found this fascinating what this family is doing. So they basically have a hold code. The Gleeve family. What's the the Gleeve Greed family? Or so, James Greed and Amagreed. So they basically have a hold co called popular ventures or some a popular culture or something like that. Like, he also did Brady, the clothing brand with Tom Brady. So they're spinning up these fashion and and and

11:39

consumer product brands with a plus celebrities,

consumer product brands with a plus celebrities,

11:42

and they've built they're on the Forbes list now. These guys have a, like, you know, four hundred fifth five hundred million dollar net worth just co founding these with, with the Kardashian family and with, you know, Tom Brady and and whatnot. So impressive to have pulled that off behind the scenes.

and they've built they're on the Forbes list now. These guys have a, like, you know, four hundred fifth five hundred million dollar net worth just co founding these with, with the Kardashian family and with, you know, Tom Brady and and whatnot. So impressive to have pulled that off behind the scenes.

11:58

And what's frame? They have another one called frame. Is that a is that one? Brand that the husband started.

And what's frame? They have another one called frame. Is that a is that one? Brand that the husband started.

12:03

They sell, like, three hundred dollars t shirts. I I don't I don't get it, but, like, you know Have you seen what they look like? This husband and wife couple. It's hard to like them because They're so good looking. They're, like, perfect. Yeah.

They sell, like, three hundred dollars t shirts. I I don't I don't get it, but, like, you know Have you seen what they look like? This husband and wife couple. It's hard to like them because They're so good looking. They're, like, perfect. Yeah.

12:13

Like, they're so good looking. They're both they both look like influenced. I was definitely reading it. And I was like, yeah, but they probably don't have a good relationship. I was like trying to find some crap. I was like, which might have cholesterol issues you never know. Nobody's got it all. Yeah.

Like, they're so good looking. They're both they both look like influenced. I was definitely reading it. And I was like, yeah, but they probably don't have a good relationship. I was like trying to find some crap. I was like, which might have cholesterol issues you never know. Nobody's got it all. Yeah.

12:27

Yeah. But this guy probably broke both fingers, not even just one.

Yeah. But this guy probably broke both fingers, not even just one.

12:31

Yeah. They they're pretty perfect. Like, these guys look like influencers

Yeah. They they're pretty perfect. Like, these guys look like influencers

12:36

themselves. And so, alright. So where do you put where do you rank on the juicy scale,

themselves. And so, alright. So where do you put where do you rank on the juicy scale,

12:41

Emma and Jen's greed from

Emma and Jen's greed from

12:44

prune to wine.

prune to wine.

12:48

It's in the middle. So they're incredibly impressive. This is amazing that they do this. It's what's even more amazing is that like so John Rockefeller had this famous,

It's in the middle. So they're incredibly impressive. This is amazing that they do this. It's what's even more amazing is that like so John Rockefeller had this famous,

12:57

phrase where he would, when he was trying to buy other companies, he was like, look, you should you should join my oil company I make so much money. And they're like, no, you can't make more. He goes, look, I know I make money. I make money in ways that you can't even dream about. You have no idea how much money I make. And that's exactly what the Kardashians are. Like, this is good America. That's just this little thing I've never even heard of that makes hundreds of millions of dollars. That that's amazing.

phrase where he would, when he was trying to buy other companies, he was like, look, you should you should join my oil company I make so much money. And they're like, no, you can't make more. He goes, look, I know I make money. I make money in ways that you can't even dream about. You have no idea how much money I make. And that's exactly what the Kardashians are. Like, this is good America. That's just this little thing I've never even heard of that makes hundreds of millions of dollars. That that's amazing.

13:20

But there's no drama here. So I'm gonna put it, like, right in the middle. A prune. Does a prune have juice in it? I think it does. We're gonna give it a prune. Prude's the lowest. First of all, raisin is the middle I think we're going with.

But there's no drama here. So I'm gonna put it, like, right in the middle. A prune. Does a prune have juice in it? I think it does. We're gonna give it a prune. Prude's the lowest. First of all, raisin is the middle I think we're going with.

13:32

Then it's a raisin. This is a raisin. There there's there's no drama here. I I need some come up. But this is these guys are amazing. This is they're a perfect couple. I understand. I tried to start with, like, you know, raised from a single mother because that was the really the only, like,

Then it's a raisin. This is a raisin. There there's there's no drama here. I I need some come up. But this is these guys are amazing. This is they're a perfect couple. I understand. I tried to start with, like, you know, raised from a single mother because that was the really the only, like,

13:44

story of of not just badass winning,

story of of not just badass winning,

13:49

you know, but, the humble origin story, but I agree with you. There was a Like, if you Google her name, there's, like, a picture of her and Chloe Kardashian

you know, but, the humble origin story, but I agree with you. There was a Like, if you Google her name, there's, like, a picture of her and Chloe Kardashian

13:58

posing with,

posing with,

13:59

I guess, one of their brands, and they look like models. Like, I was like, is this the founder or or a model? They they look like models. This reminds me of I actually didn't do, research on this guy, but it reminds me he is also in the Kardashian sphere. But have you heard of Brian Lee?

I guess, one of their brands, and they look like models. Like, I was like, is this the founder or or a model? They they look like models. This reminds me of I actually didn't do, research on this guy, but it reminds me he is also in the Kardashian sphere. But have you heard of Brian Lee?

14:15

The honest company guy?

The honest company guy?

14:17

Yeah. So Brian Lee so do you remember who It's so weird. Do you remember Robert Shapiro? I don't know if you would remember him. Lawyer who is that? The lawyer. Okay. The lawyer. So, basically,

Yeah. So Brian Lee so do you remember who It's so weird. Do you remember Robert Shapiro? I don't know if you would remember him. Lawyer who is that? The lawyer. Okay. The lawyer. So, basically,

14:27

Robert Shapiro was one of guys. I think he defended

Robert Shapiro was one of guys. I think he defended

14:30

OJ Simpson. That's what he was famous for. And you remember that? That's their dad. Right?

OJ Simpson. That's what he was famous for. And you remember that? That's their dad. Right?

14:35

No. So this is where it gets, funny. So Robert so the Kardashian family is famous because one of the Kardashians, I forget the name, the dad who's who's,

No. So this is where it gets, funny. So Robert so the Kardashian family is famous because one of the Kardashians, I forget the name, the dad who's who's,

14:43

died. He defended

died. He defended

14:45

OJ Simpson along with Robert Shapiro. And Robert Shapiro, you know, he's a lawyer, big shot, probably a smart

OJ Simpson along with Robert Shapiro. And Robert Shapiro, you know, he's a lawyer, big shot, probably a smart

14:54

guy. He ends up partnering with Brian Lee. Brian Lee's the the this guy did in two thousand one. So Brian Lee was only in his, early twenties. He goes, hey, I have this idea for this legal company, but I need a celebrity to be the face of it. So somehow he co or he actually cold call Robert Shapiro, and said, hey, do you wanna be a partner on my new legal company? And he's like, yeah, come to my office. Let's talk about it. And he woos them. It works out. Well, that company is now called legal Zoom. And it's, I don't know if it's quite a billion dollar company, but it's in that range. Yeah. It's a really successful company. And so Robert Shapiro and Brian Lee were like, hey, this worked. Who do you else do you wanna do it with? And Robert Shari was like, well, I got these friends. You know, I worked with their dad, the Kardashians, what we worked with them. And so he does it again, and he creates this company called Chudassel,

guy. He ends up partnering with Brian Lee. Brian Lee's the the this guy did in two thousand one. So Brian Lee was only in his, early twenties. He goes, hey, I have this idea for this legal company, but I need a celebrity to be the face of it. So somehow he co or he actually cold call Robert Shapiro, and said, hey, do you wanna be a partner on my new legal company? And he's like, yeah, come to my office. Let's talk about it. And he woos them. It works out. Well, that company is now called legal Zoom. And it's, I don't know if it's quite a billion dollar company, but it's in that range. Yeah. It's a really successful company. And so Robert Shapiro and Brian Lee were like, hey, this worked. Who do you else do you wanna do it with? And Robert Shari was like, well, I got these friends. You know, I worked with their dad, the Kardashians, what we worked with them. And so he does it again, and he creates this company called Chudassel,

15:38

which doesn't end up working out amazingly, and and who's actually pretty early. This was in two thousand nine with Kim Kardashian. He partnered with her. It was like a subscription shoe company did work out that well. And his third company, he did called the honest company, which think they went public. Yeah. Did they go public? Yeah. They are public. And so he partnered with Jessica Alba for that, and he ended up selling, like, think thirty million dollars worth of his shares before it even went public. Now he's doing it again where he cofounded another company with Derek Jeter, and it's a digital sports card collecting companies. So this guy, Brian Lee has been doing the same thing, very similar to the greed family of, like, in the Kardashian sphere and just, like, being the operator and,

which doesn't end up working out amazingly, and and who's actually pretty early. This was in two thousand nine with Kim Kardashian. He partnered with her. It was like a subscription shoe company did work out that well. And his third company, he did called the honest company, which think they went public. Yeah. Did they go public? Yeah. They are public. And so he partnered with Jessica Alba for that, and he ended up selling, like, think thirty million dollars worth of his shares before it even went public. Now he's doing it again where he cofounded another company with Derek Jeter, and it's a digital sports card collecting companies. So this guy, Brian Lee has been doing the same thing, very similar to the greed family of, like, in the Kardashian sphere and just, like, being the operator and,

16:18

He's a pretty amazing guy. So Brian Lee's an interesting guy as well. We we could pull up honest company stock, by the way.

He's a pretty amazing guy. So Brian Lee's an interesting guy as well. We we could pull up honest company stock, by the way.

16:24

Hammer. Absolutely.

Hammer. Absolutely.

16:25

Absolutely got hammered now. So it was when it debuted in twenty twenty one, is that twenty dollars share? Is currently at a dollar forty. It is now only worth a hundred and thirty million dollars market cap. Is it really? I think they do, like, a hundred million in sales. So it's, I guess, it's straight for one times revenue. Ouch. It's kinda great brand. I wonder,

Absolutely got hammered now. So it was when it debuted in twenty twenty one, is that twenty dollars share? Is currently at a dollar forty. It is now only worth a hundred and thirty million dollars market cap. Is it really? I think they do, like, a hundred million in sales. So it's, I guess, it's straight for one times revenue. Ouch. It's kinda great brand. I wonder,

16:45

who's gonna buy that? I think I feel like that's a great target to to buy. Yeah. It's an interesting one, but the guy, Brian Lee's been doing this stuff. We'll put him in the same category though. That that's only a middle one. It when you're with the Kardashians, it's kind of,

who's gonna buy that? I think I feel like that's a great target to to buy. Yeah. It's an interesting one, but the guy, Brian Lee's been doing this stuff. We'll put him in the same category though. That that's only a middle one. It when you're with the Kardashians, it's kind of,

16:59

stack deck? Yeah. It's a stack deck.

stack deck? Yeah. It's a stack deck.

17:02

Alright. You you do one. Alright. I have one. So this one's kind of, popular right now, but there's a really interesting story behind it. So virtual dining company, or is that what it's called? Sorry. Virtual virtual dining concepts.

Alright. You you do one. Alright. I have one. So this one's kind of, popular right now, but there's a really interesting story behind it. So virtual dining company, or is that what it's called? Sorry. Virtual virtual dining concepts.

17:14

So, basically, a couple years ago,

So, basically, a couple years ago,

17:16

Mister Beast, launch Beast Burger, and the idea that I think they actually told did they tell us in the pod? I think you you mentioned this in the pod, right, his manager? Yeah. I think so. He was basically, like, we had this idea, and we went from, like, idea to executing in, like, such a short amount of time, which was a huge mistake. I think he said they they did it in, like, sixty days or ninety days, something crazy. But they partner with this company called virtual dining concepts, and they want this thing. Two years later now, it's like a shit show. So mister Beast is tweeting He's actually deleted a bunch of the tweets, but he's basically said, like, this company has ruined my reputation because the burger sucks, the quality control sucks, Now they are both suing each other. So that alone is a story, but that's not even the interesting part. The interesting part is the guy behind it. So the guy behind it his name is Robert Earl. So Robert Earl is interesting because in his early twenties, he started a company

Mister Beast, launch Beast Burger, and the idea that I think they actually told did they tell us in the pod? I think you you mentioned this in the pod, right, his manager? Yeah. I think so. He was basically, like, we had this idea, and we went from, like, idea to executing in, like, such a short amount of time, which was a huge mistake. I think he said they they did it in, like, sixty days or ninety days, something crazy. But they partner with this company called virtual dining concepts, and they want this thing. Two years later now, it's like a shit show. So mister Beast is tweeting He's actually deleted a bunch of the tweets, but he's basically said, like, this company has ruined my reputation because the burger sucks, the quality control sucks, Now they are both suing each other. So that alone is a story, but that's not even the interesting part. The interesting part is the guy behind it. So the guy behind it his name is Robert Earl. So Robert Earl is interesting because in his early twenties, he started a company

18:06

that was just it was just a restaurant. I think it was, like, a medieval restaurant. Have you ever, like, seen those on, on, like, movies?

that was just it was just a restaurant. I think it was, like, a medieval restaurant. Have you ever, like, seen those on, on, like, movies?

18:12

No. But every time I go to Vegas, I stay at what's that castle? I hadn't called the mini medieval castle. It's like,

No. But every time I go to Vegas, I stay at what's that castle? I hadn't called the mini medieval castle. It's like,

18:19

that terrible hotel. That's where I was staying.

that terrible hotel. That's where I was staying.

18:22

Well, he started this thing. I think it was called beef eater, and it was in England. He's from England, and it was called beef eater, and it was like a medieval

Well, he started this thing. I think it was called beef eater, and it was in England. He's from England, and it was called beef eater, and it was like a medieval

18:29

themed restaurant.

themed restaurant.

18:30

And so he starts growing that. And after a handful of years, like, ten years, he sells it, makes, like, sixty million dollars. And he's, like, Alright. What what what next? And so his next thing is Planet Hollywood. Do you remember Planet Hollywood? Of course. So Planet Hollywood was a restaurant concept where it was like, we're gonna go big with all the stars. So his big stars were Bruce Willis,

And so he starts growing that. And after a handful of years, like, ten years, he sells it, makes, like, sixty million dollars. And he's, like, Alright. What what what next? And so his next thing is Planet Hollywood. Do you remember Planet Hollywood? Of course. So Planet Hollywood was a restaurant concept where it was like, we're gonna go big with all the stars. So his big stars were Bruce Willis,

18:51

Sylvester Salone Arnold Forcedenager and then, like, Demi Moore, Sydney Crawford. He had, like, all the stars,

Sylvester Salone Arnold Forcedenager and then, like, Demi Moore, Sydney Crawford. He had, like, all the stars,

18:57

like, aligned with this restaurant. And he gave them all equity and goes, you guys gotta be at face. We're gonna do Planet Hollywood go to the restaurant and there's gonna be, like, wax figures of all the celebrities, whatever. It was a big deal at the time, and he expands it and, eventually goes public, but they expand way too quickly, and they eventually go bankrupt.

like, aligned with this restaurant. And he gave them all equity and goes, you guys gotta be at face. We're gonna do Planet Hollywood go to the restaurant and there's gonna be, like, wax figures of all the celebrities, whatever. It was a big deal at the time, and he expands it and, eventually goes public, but they expand way too quickly, and they eventually go bankrupt.

19:13

But it's still, like, it's kinda like a famous failure in that. It actually probably could have worked, but they expanded too quickly.

But it's still, like, it's kinda like a famous failure in that. It actually probably could have worked, but they expanded too quickly.

19:19

Then he keeps doing this shit though. So he eventually buys He's a he's a concept junkie, this guy. He's a concept This guy is the concept just so he ends up buying a lot. Brainstorming with this guy. Like, this guy would this guy would would not stop. I feel like I gotta be I need to get in a room with Robert Earl, and I need to have a brainstorm.

Then he keeps doing this shit though. So he eventually buys He's a he's a concept junkie, this guy. He's a concept This guy is the concept just so he ends up buying a lot. Brainstorming with this guy. Like, this guy would this guy would would not stop. I feel like I gotta be I need to get in a room with Robert Earl, and I need to have a brainstorm.

19:37

Well, he's really interesting. And so now he's got this thing. I think it's called,

Well, he's really interesting. And so now he's got this thing. I think it's called,

19:42

look up, Earl Enterprises.

look up, Earl Enterprises.

19:44

So he's got this thing now where he owns,

So he's got this thing now where he owns,

19:47

they own, like, thirty different restaurants now, and it does something like five hundred million dollars a year in revenue. And some of the brands are a chicken restaurant with Guy Fieri. He owns, do you remember You know, belle duchy, like Italian sandwiches and, like, pasta, restaurants? Yeah. For duchy. It's, like, better than applebee's, a little bit. You know, they're they're, like, barely better than Applebee's is the bar we hold and maintain vigorously

they own, like, thirty different restaurants now, and it does something like five hundred million dollars a year in revenue. And some of the brands are a chicken restaurant with Guy Fieri. He owns, do you remember You know, belle duchy, like Italian sandwiches and, like, pasta, restaurants? Yeah. For duchy. It's, like, better than applebee's, a little bit. You know, they're they're, like, barely better than Applebee's is the bar we hold and maintain vigorously

20:12

for all of our customers. Yeah. That's, like, the thing. Like, none of them are, like, crazy fancy, but they're all, like, you know, it's, like, twenty five dollars a meal type of thing, but he owns a ton of them.

for all of our customers. Yeah. That's, like, the thing. Like, none of them are, like, crazy fancy, but they're all, like, you know, it's, like, twenty five dollars a meal type of thing, but he owns a ton of them.

20:22

And so he's in all not all of them, but many of them have a celebrity behind them. And so he gets this idea when Ghost Kitchen start popping up with Uber and DoorDash starts popping up. And so he gets his son to help co found this new company with him, and that's what virtual dining is. And so he has one with,

And so he's in all not all of them, but many of them have a celebrity behind them. And so he gets this idea when Ghost Kitchen start popping up with Uber and DoorDash starts popping up. And so he gets his son to help co found this new company with him, and that's what virtual dining is. And so he has one with,

20:40

barstool where it's, like, pardon Part of my cheese steak.

barstool where it's, like, pardon Part of my cheese steak.

20:43

Part of my cheese steak. It's a cheese steak,

Part of my cheese steak. It's a cheese steak,

20:46

business. And then he decides to do the same thing except this time he does it with mister Beesberger or mister,

business. And then he decides to do the same thing except this time he does it with mister Beesberger or mister,

20:52

it's called mister Beesberger or Beesberger.

it's called mister Beesberger or Beesberger.

20:54

And it takes off, but then, obviously, they have the their their issues.

And it takes off, but then, obviously, they have the their their issues.

20:58

But he has still done it with a a ton of people. So he's done it with Mariah Carey. So he has Mariah's cookies. He's done it with rapper Taiga, which

But he has still done it with a a ton of people. So he's done it with Mariah Carey. So he has Mariah's cookies. He's done it with rapper Taiga, which

21:05

is crazy to me that Taiga is even relevant. But I think, by the way How does he have that much Well, Tiger dated one of the Kardashian girls. So maybe that's how I don't I don't know. Now you could walk into my house right now, and I would say say, sir, what's your name? I would not know. Yeah. Tiger is.

is crazy to me that Taiga is even relevant. But I think, by the way How does he have that much Well, Tiger dated one of the Kardashian girls. So maybe that's how I don't I don't know. Now you could walk into my house right now, and I would say say, sir, what's your name? I would not know. Yeah. Tiger is.

21:22

Yeah, it's weird. So he has Tiger bites. They're a part of my cheesecake. I need to meet somebody who's just eating Tiger bites. Like,

Yeah, it's weird. So he has Tiger bites. They're a part of my cheesecake. I need to meet somebody who's just eating Tiger bites. Like,

21:30

who are the who are the customer? Figabyte things. Yeah. Yeah. Yeah. Yeah. We are strong. And, you know, I think I think he's working on Hoobastank Hogies.

who are the who are the customer? Figabyte things. Yeah. Yeah. Yeah. Yeah. We are strong. And, you know, I think I think he's working on Hoobastank Hogies.

21:38

That's gonna be the next one.

That's gonna be the next one.

21:41

Yeah. I I don't know what the deal is with Tiger. But he's done this a whole bunch of times where he has this, like, pretty massive empire, and right now he's being sued. And,

Yeah. I I don't know what the deal is with Tiger. But he's done this a whole bunch of times where he has this, like, pretty massive empire, and right now he's being sued. And,

21:51

he's they said in the comment or or they they made a comment and they're like, look, like, a lot of people are complaining about Beast burgers, but he goes, that's just normal. Like, when you serve all these people,

he's they said in the comment or or they they made a comment and they're like, look, like, a lot of people are complaining about Beast burgers, but he goes, that's just normal. Like, when you serve all these people,

22:03

and he's like, look, look at all of our restaurants. People complain.

and he's like, look, look at all of our restaurants. People complain.

22:06

Look, it's normal. People complain about all our shit.

Look, it's normal. People complain about all our shit.

22:10

But

But

22:12

But the guy's got, like, a ton of stuff going on. So he owns, like, casino. He owns, a Latin resort and casino in the Las on the Las Vegas strip. He still owns a Planet, and they're trying to make it come back a little bit. Or he owns a couple of them. He owns a a soccer team, the everton soccer team. Have you heard of that? Yeah. Of course.

But the guy's got, like, a ton of stuff going on. So he owns, like, casino. He owns, a Latin resort and casino in the Las on the Las Vegas strip. He still owns a Planet, and they're trying to make it come back a little bit. Or he owns a couple of them. He owns a a soccer team, the everton soccer team. Have you heard of that? Yeah. Of course.

22:29

Yeah, and him and his wife live in a twenty five thousand square foot mansion in Florida. I mean, the guy's a baller. And if you if you Google him, He's, like, this old looking guy who gotta wear his tacky shirts, but

Yeah, and him and his wife live in a twenty five thousand square foot mansion in Florida. I mean, the guy's a baller. And if you if you Google him, He's, like, this old looking guy who gotta wear his tacky shirts, but

22:40

he looks like a, like, a blast hangout with. He has a TV show now where he's, like, It's almost like, what's that TV show called, like,

he looks like a, like, a blast hangout with. He has a TV show now where he's, like, It's almost like, what's that TV show called, like,

22:46

everyone feeds Phil, where it's just like a dorky guy just like talking to restaurant owners and, like, learning about the local cuisine, he's got one of those things. So he seems like a That's his show? Then that's not his show. It's, like, it's very it's very similar to that. But this guy,

everyone feeds Phil, where it's just like a dorky guy just like talking to restaurant owners and, like, learning about the local cuisine, he's got one of those things. So he seems like a That's his show? Then that's not his show. It's, like, it's very it's very similar to that. But this guy,

22:59

Do these people who have these, like, sprawling empires where they're like, yeah. I own, you know, Planet Hollywood, but then I got this,

Do these people who have these, like, sprawling empires where they're like, yeah. I own, you know, Planet Hollywood, but then I got this,

23:07

I have this, like, know, juice brand, and then I have this hotel over here. And then I got, like, I own the soccer team.

I have this, like, know, juice brand, and then I have this hotel over here. And then I got, like, I own the soccer team.

23:16

Is that who you wanna be? I I'm curious because I think some people really want that. I'm not sure that I would want that. That seems like just a lot of It seems to be a lot.

Is that who you wanna be? I I'm curious because I think some people really want that. I'm not sure that I would want that. That seems like just a lot of It seems to be a lot.

23:25

It seems like a lot.

It seems like a lot.

23:27

Yeah. Like, it it seems like Is that a goal of yours? Or I definitely respect it from afar, but I don't think I wanna be that that guy.

Yeah. Like, it it seems like Is that a goal of yours? Or I definitely respect it from afar, but I don't think I wanna be that that guy.

23:33

I think owning a sports team would be cool, but I don't wanna own, like, five hundred restaurants. So, like, he owns, I don't know if you've even heard of any of these. Asian Street Eats, the breakfast club,

I think owning a sports team would be cool, but I don't wanna own, like, five hundred restaurants. So, like, he owns, I don't know if you've even heard of any of these. Asian Street Eats, the breakfast club,

23:46

barducci's. I've heard of that Brio Italian grill bravo Italian kitchen, chicken guy, that's guy Fieri's, Two j's Cafe Hollywood. Have you heard of any of these? No. Not really.

barducci's. I've heard of that Brio Italian grill bravo Italian kitchen, chicken guy, that's guy Fieri's, Two j's Cafe Hollywood. Have you heard of any of these? No. Not really.

23:55

They're all, like, restaurants that have, like, ten or twenty locations, and, like, hopefully each location should make, like, five million dollars, and it's, like, highly profitable. Another guy who does this in the same similar is,

They're all, like, restaurants that have, like, ten or twenty locations, and, like, hopefully each location should make, like, five million dollars, and it's, like, highly profitable. Another guy who does this in the same similar is,

24:07

Tillman Fortida. Do you know who that is? Probably know him because he owns, Houston Rockets, I think. So he I read this interview with him, and he goes, I think

Tillman Fortida. Do you know who that is? Probably know him because he owns, Houston Rockets, I think. So he I read this interview with him, and he goes, I think

24:16

I am one of the largest companies in America that is fully owned by one person. So he owns one hundred percent

I am one of the largest companies in America that is fully owned by one person. So he owns one hundred percent

24:24

of the Fortiva enterprises,

of the Fortiva enterprises,

24:26

and it does something like four billion in revenue, one million one billion in EBITDA. He owns, like, all these kinda he owns some, I guess, nice stuff. He owns, like, some steak houses. Maybe, like, Ruth Chris, I think he owns, but then he owns, like, bubble gum shrimp and stuff like that.

and it does something like four billion in revenue, one million one billion in EBITDA. He owns, like, all these kinda he owns some, I guess, nice stuff. He owns, like, some steak houses. Maybe, like, Ruth Chris, I think he owns, but then he owns, like, bubble gum shrimp and stuff like that.

24:42

But some of these restaurant brands where it's, like, thirty, fifty dollars a meal, apparently, they must be really profitable because read about a few of these guys, including Robert Earl. I've read about Tillman Fortida.

But some of these restaurant brands where it's, like, thirty, fifty dollars a meal, apparently, they must be really profitable because read about a few of these guys, including Robert Earl. I've read about Tillman Fortida.

24:53

So I don't know. I guess it works, but it seems like a pain in the ass to deal with all these types of people.

So I don't know. I guess it works, but it seems like a pain in the ass to deal with all these types of people.

24:58

Yeah. Let's move on to the next one.

Yeah. Let's move on to the next one.

25:01

Let's What's that one? Oh, yeah. We gotta rank that one on the juicy scale. I'm gonna give it,

Let's What's that one? Oh, yeah. We gotta rank that one on the juicy scale. I'm gonna give it,

25:07

I think that might also be a raisin,

I think that might also be a raisin,

25:11

partly out of revenge and partly because,

partly out of revenge and partly because,

25:16

This guy owns a bunch of,

This guy owns a bunch of,

25:19

like,

like,

25:20

mid tier things.

mid tier things.

25:22

And so I feel like I can't possibly rank him

And so I feel like I can't possibly rank him

25:25

but I I don't wanna eat at any of his products.

but I I don't wanna eat at any of his products.

25:29

Let's put it that way.

Let's put it that way.

25:31

So, you know, I do think that But I, you know Wait. Did did you go to but didn't you go to Chuck Echeeses this weekend?

So, you know, I do think that But I, you know Wait. Did did you go to but didn't you go to Chuck Echeeses this weekend?

25:37

Did not. Wish wish I had, did not. Thought you said you were taking your kids there. You're thinking of someone else. I went Papa golf, at this dude, it's hilarious. These guys opened up a pop they just took a parking lot.

Did not. Wish wish I had, did not. Thought you said you were taking your kids there. You're thinking of someone else. I went Papa golf, at this dude, it's hilarious. These guys opened up a pop they just took a parking lot.

25:49

And then, like, your husband and wife just sort of out of plywood, built a few holes, and they they just charge you ten dollars to walk in that area of the parking lot, and they'll give you a club. And my kids love it. And we go there, like, you know, like, twice a month. It's in it's gonna be this insane,

And then, like, your husband and wife just sort of out of plywood, built a few holes, and they they just charge you ten dollars to walk in that area of the parking lot, and they'll give you a club. And my kids love it. And we go there, like, you know, like, twice a month. It's in it's gonna be this insane,

26:03

like,

like,

26:04

business plan. That makes no sense. I think that makes tons of sense.

business plan. That makes no sense. I think that makes tons of sense.

26:08

I mean, there's just no put that, like, it's putting without the green. The you're putting on concrete and trying to get a Oh, there's there's there's not even turf No turf. There's a little bit of turf, but it's, like, the whole thing is very, like, it all things, like, made of concrete. So it's it's not a great not a great look. Yikes? Alright. What do you got? Alright.

I mean, there's just no put that, like, it's putting without the green. The you're putting on concrete and trying to get a Oh, there's there's there's not even turf No turf. There's a little bit of turf, but it's, like, the whole thing is very, like, it all things, like, made of concrete. So it's it's not a great not a great look. Yikes? Alright. What do you got? Alright.

26:26

I'm gonna do one that actually we've we did. I was trying to do research for this and the best breakdown of this business.

I'm gonna do one that actually we've we did. I was trying to do research for this and the best breakdown of this business.

26:33

Was our own podcast, like, two years ago. But the fact that I had forgot it means that everybody forgot it, I'm gonna I'm gonna talk about Guthi Rankker. So

Was our own podcast, like, two years ago. But the fact that I had forgot it means that everybody forgot it, I'm gonna I'm gonna talk about Guthi Rankker. So

26:42

These The legends. These are the geniuses behind a bunch of celebrity things. Let me pull up my notes here. So,

These The legends. These are the geniuses behind a bunch of celebrity things. Let me pull up my notes here. So,

26:48

back story for these guys, including one of my favorite books.

back story for these guys, including one of my favorite books.

26:51

Which one?

Which one?

26:53

Fick and grow rich? Well, yes. Exactly. So okay. So here's the here's the the way that the the business works. So, Kathy Ranker. So,

Fick and grow rich? Well, yes. Exactly. So okay. So here's the here's the the way that the the business works. So, Kathy Ranker. So,

27:02

One of the guys, Guthy, last name's Guthy, he's he has a business that's basically audio cassette tape, copies

One of the guys, Guthy, last name's Guthy, he's he has a business that's basically audio cassette tape, copies

27:10

So you have a you have an audio tape. You wanna make ten thousand copies to sell your music or whatever. He makes the ten thousand. I think it was even called, like, audio tape duplication

So you have a you have an audio tape. You wanna make ten thousand copies to sell your music or whatever. He makes the ten thousand. I think it was even called, like, audio tape duplication

27:19

enterprise or some shit like that. And, it's a okay business, but then suddenly he gets a call from a guy. By the way, I love names like that, which let's just start bringing that back. I'm sick of the, like, cute shit that ends in l y, you know, like, Cape. Yeah. I mean, I want Hampton Audio

enterprise or some shit like that. And, it's a okay business, but then suddenly he gets a call from a guy. By the way, I love names like that, which let's just start bringing that back. I'm sick of the, like, cute shit that ends in l y, you know, like, Cape. Yeah. I mean, I want Hampton Audio

27:35

yeah. I am.

yeah. I am.

27:36

Why isn't it just called a bunch of dudes talking about their feelings?

Why isn't it just called a bunch of dudes talking about their feelings?

27:40

I tried to make Hampton a little bit, like,

I tried to make Hampton a little bit, like,

27:44

Jordan Belford named his company Stratton Oakmont. Jordan Belford's the, Waffle Wall Street guy. They're like That's who you wanna model your company. Well, he was like, why'd you do that? He's like, I don't know. Like, I just thought of these two words and it sounded like an official thing. And I was like, I kinda like that. But I do prefer I I do like, like,

Jordan Belford named his company Stratton Oakmont. Jordan Belford's the, Waffle Wall Street guy. They're like That's who you wanna model your company. Well, he was like, why'd you do that? He's like, I don't know. Like, I just thought of these two words and it sounded like an official thing. And I was like, I kinda like that. But I do prefer I I do like, like,

28:01

audio tape enterprises.

audio tape enterprises.

28:04

Yeah. Exactly. Our

Yeah. Exactly. Our

28:09

software is the worst. Have you heard of HubSpot?

software is the worst. Have you heard of HubSpot?

28:12

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. They I love our new CRM. Our software is the best. Hubspot.

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. They I love our new CRM. Our software is the best. Hubspot.

28:22

Girl Better.

Girl Better.

28:23

Okay. So he gets an order. He gets an order for a hundred and twenty thousand like, a hundred twenty thousand. Oh my god. Who who is this? So he calls up the guy, hey, just wanna make sure your order's correct. Hundred twenty thousand? Or would you mean twelve thousand? Don't know a hundred twenty thousand. So I've never heard of you before. Who what do you do? Turns out the guy is a real estate guy in Arizona,

Okay. So he gets an order. He gets an order for a hundred and twenty thousand like, a hundred twenty thousand. Oh my god. Who who is this? So he calls up the guy, hey, just wanna make sure your order's correct. Hundred twenty thousand? Or would you mean twelve thousand? Don't know a hundred twenty thousand. So I've never heard of you before. Who what do you do? Turns out the guy is a real estate guy in Arizona,

28:42

but what he started doing was he was like, oh, I was a real estate guy, but then I realized I could just teach people how to make money in real estate.

but what he started doing was he was like, oh, I was a real estate guy, but then I realized I could just teach people how to make money in real estate.

28:48

And it's going gangbusters. And he's like, what? How is this guy doing it? He's like, I just ran a commercial

And it's going gangbusters. And he's like, what? How is this guy doing it? He's like, I just ran a commercial

28:53

for thirty minutes about that I could teach people to make money in real estate. So you can't do a thirty minute commercial. And he's like, yeah, it turns out that there was, as you like to say,

for thirty minutes about that I could teach people to make money in real estate. So you can't do a thirty minute commercial. And he's like, yeah, it turns out that there was, as you like to say,

29:02

an inflection.

an inflection.

29:04

And the inflection was that in nineteen eighty four, the f FCC

And the inflection was that in nineteen eighty four, the f FCC

29:08

deregulated the ad limits. So they said, you know, before that, there was some rule. You can only have twelve or sixteen minutes of ads per hour of TV, they removed the limit. And so now what people could do was they could just go to a channel and be like, hey, Can I just buy, like, your eleven PM slot for, like, five grand? And they're like, sure. And they would just buy they would just buy the hour of television programming, and they would just run a giant commercial, an infomercial.

deregulated the ad limits. So they said, you know, before that, there was some rule. You can only have twelve or sixteen minutes of ads per hour of TV, they removed the limit. And so now what people could do was they could just go to a channel and be like, hey, Can I just buy, like, your eleven PM slot for, like, five grand? And they're like, sure. And they would just buy they would just buy the hour of television programming, and they would just run a giant commercial, an infomercial.

29:31

And so Kathy hears this. And he goes to, he goes to meet up with his buddy.

And so Kathy hears this. And he goes to, he goes to meet up with his buddy.

29:36

This guy Rinker. And he's like, yo, Rinker is working at his family's hotel resort at the time. And he's like, you know, he's kinda like the pool and tennis guy. He's just, like, sitting around doing nothing. And he's like, this guy ordered two hundred twenty thousand tapes. This is amazing. I think this might be a better business than the tape business, like, in a then, you know, rather than copy the tapes, why don't I copy his business? And he's like, he's like, alright. So what do we do? He's like, this infomercial thing. I think we could do this. He's like, well, alright. So they go they buy every book they can read on

This guy Rinker. And he's like, yo, Rinker is working at his family's hotel resort at the time. And he's like, you know, he's kinda like the pool and tennis guy. He's just, like, sitting around doing nothing. And he's like, this guy ordered two hundred twenty thousand tapes. This is amazing. I think this might be a better business than the tape business, like, in a then, you know, rather than copy the tapes, why don't I copy his business? And he's like, he's like, alright. So what do we do? He's like, this infomercial thing. I think we could do this. He's like, well, alright. So they go they buy every book they can read on

30:07

commercials or, like, but there wasn't really even the word at the time. Because

commercials or, like, but there wasn't really even the word at the time. Because

30:10

again, rule just got changed. It wasn't even a category called infomercials at the time. They started studying copywriting and direct response marketing.

again, rule just got changed. It wasn't even a category called infomercials at the time. They started studying copywriting and direct response marketing.

30:17

And after a few days of just, like, cramming, rankers, like, I think we could do this. They're like, what should we start with? They're like, well,

And after a few days of just, like, cramming, rankers, like, I think we could do this. They're like, what should we start with? They're like, well,

30:24

we could try the real estate thing, but neither of us know anything about real estate nor do we, like, have a passion for that? Let's at least for this first one. Let's start with something we both the what's the common ground that we both think is, like, awesome. Like, the the thing we became friends on was this kind of self self help, self development, personal development, category.

we could try the real estate thing, but neither of us know anything about real estate nor do we, like, have a passion for that? Let's at least for this first one. Let's start with something we both the what's the common ground that we both think is, like, awesome. Like, the the thing we became friends on was this kind of self self help, self development, personal development, category.

30:42

So This is like that, sign that cartman has he's like, coming up with an a startup idea. He's like, look, step one, we're gonna start up. Step two, we're gonna scale up. Step three, we're gonna bro down.

So This is like that, sign that cartman has he's like, coming up with an a startup idea. He's like, look, step one, we're gonna start up. Step two, we're gonna scale up. Step three, we're gonna bro down.

30:56

Or, like, when they're talking about stealing the underwear, they're like, steal underwear, then props. Yeah. And they're like, well, what comes from the middle.

Or, like, when they're talking about stealing the underwear, they're like, steal underwear, then props. Yeah. And they're like, well, what comes from the middle.

31:03

Exactly. And it worked. It act that actually is,

Exactly. And it worked. It act that actually is,

31:07

that actually is how most startups work, by the way. I I think that's, you know, it seems like you're making fun of them, but honestly, that's that's actually more true than the other way. So,

that actually is how most startups work, by the way. I I think that's, you know, it seems like you're making fun of them, but honestly, that's that's actually more true than the other way. So,

31:16

So they go they're like, okay. We can they realize they could buy the rights to the book, Think and Growrich, one of their favorite books.

So they go they're like, okay. We can they realize they could buy the rights to the book, Think and Growrich, one of their favorite books.

31:24

Because it's, like, it's such an old book that, like, the, like, the copyright or whatever had laps or some shit like that. They could basically buy the rights to it for a hundred thousand dollars. So they scraped together savings,

Because it's, like, it's such an old book that, like, the, like, the copyright or whatever had laps or some shit like that. They could basically buy the rights to it for a hundred thousand dollars. So they scraped together savings,

31:36

and they're like, we're gonna buy this. They buy it for a hundred grand. In the next three years, they make ten million dollars in sales off that. So, like,

and they're like, we're gonna buy this. They buy it for a hundred grand. In the next three years, they make ten million dollars in sales off that. So, like,

31:43

Really awesome for them. But in the grand scheme of things, it turned out to be, like, kind of like a just a base hit compared to what they then go on to do. But what what year did they buy the buck in the eighties? Yeah. It was,

Really awesome for them. But in the grand scheme of things, it turned out to be, like, kind of like a just a base hit compared to what they then go on to do. But what what year did they buy the buck in the eighties? Yeah. It was,

31:53

like, early. It was kinda, like, I think, early to mid eighties, something like that. So, like, three or a hundred grand was, like, three hundred grand. So it's, like, not a small bet for your first time. Go at it. One thing leads to another.

like, early. It was kinda, like, I think, early to mid eighties, something like that. So, like, three or a hundred grand was, like, three hundred grand. So it's, like, not a small bet for your first time. Go at it. One thing leads to another.

32:04

In the infomercial that they create, they get Frank Tarkenton, the NFL quarterback, they're like, oh, let's Anybody they saw that had mentioned, they love the the book thinking or ritz, they're like, hey, come be a part of this infomercial. And then if you want the whole infomercial's on YouTube, you can go watch In fact, I wanna do a breakdown, a master class breakdown just on this infomercial. But,

In the infomercial that they create, they get Frank Tarkenton, the NFL quarterback, they're like, oh, let's Anybody they saw that had mentioned, they love the the book thinking or ritz, they're like, hey, come be a part of this infomercial. And then if you want the whole infomercial's on YouTube, you can go watch In fact, I wanna do a breakdown, a master class breakdown just on this infomercial. But,

32:23

you can watch something. And what they do is they don't tell you about the product at the beginning. They're like, You just hear Frank talking to being like,

you can watch something. And what they do is they don't tell you about the product at the beginning. They're like, You just hear Frank talking to being like,

32:29

you know, I always used to feel blah blah blah, but now

you know, I always used to feel blah blah blah, but now

32:34

and then somebody else comes in and they're like, you know, I was struggling blah blah blah. And then now I'm a and then they'll tell you what's the product that gave them that transformation.

and then somebody else comes in and they're like, you know, I was struggling blah blah blah. And then now I'm a and then they'll tell you what's the product that gave them that transformation.

32:43

Like, this is the genius of marketing because you you sell this benefit, this transformation.

Like, this is the genius of marketing because you you sell this benefit, this transformation.

32:47

You want people banging down your door saying, what's the pill? What's the product that gives you that? Right? Like, this is the Ozempic thing. How the hell are you losing all this weight? And it's like, oh, I take this thing. Okay. You know, let me have it. Let me have the magic pill. And so at the end of the the video, they say it's thinking garbage. Ten they do ten million dollars in sales over the three years.

You want people banging down your door saying, what's the pill? What's the product that gives you that? Right? Like, this is the Ozempic thing. How the hell are you losing all this weight? And it's like, oh, I take this thing. Okay. You know, let me have it. Let me have the magic pill. And so at the end of the the video, they say it's thinking garbage. Ten they do ten million dollars in sales over the three years.

33:05

By the way, this video on YouTube has like nine hundred views.

By the way, this video on YouTube has like nine hundred views.

33:08

Like, nobody is studying this thing. It's crazy to me that a video like this would have so few views.

Like, nobody is studying this thing. It's crazy to me that a video like this would have so few views.

33:14

And they they tell the story around the book that the richest people in the world, you know, Karnage, the Ross,

And they they tell the story around the book that the richest people in the world, you know, Karnage, the Ross,

33:19

they wanted this guy to write this. And so Carnegie commissions what's his name? A Napoleon Hill, to go study the the the most successful people in the world and find out their secret.

they wanted this guy to write this. And so Carnegie commissions what's his name? A Napoleon Hill, to go study the the the most successful people in the world and find out their secret.

33:30

And he did. Right? And so that's the that's how they sell this book. Beautiful. In the infomercial.

And he did. Right? And so that's the that's how they sell this book. Beautiful. In the infomercial.

33:35

This is an awesome infomercial.

This is an awesome infomercial.

33:36

They have one guy come on who's a twenty four year old Wonder Can. This guy is just getting us he's on the up and up.

They have one guy come on who's a twenty four year old Wonder Can. This guy is just getting us he's on the up and up.

33:43

Tony Robbins comes on. A guy named Anthony Robbins comes on and talks about how he how much he loves the book unpaid by the way. They were like, hey, will you do this? I heard you love this book. He's like, I'll do it. Does an unpaid

Tony Robbins comes on. A guy named Anthony Robbins comes on and talks about how he how much he loves the book unpaid by the way. They were like, hey, will you do this? I heard you love this book. He's like, I'll do it. Does an unpaid

33:53

spot, and they're so blown away by his charisma on camera

spot, and they're so blown away by his charisma on camera

33:58

that they're like,

that they're like,

33:59

we we gotta be in the Tony Robbins business next. So they go to Tony and they're like, hey,

we we gotta be in the Tony Robbins business next. So they go to Tony and they're like, hey,

34:04

love your book. We wanna do the same thing we did think we were rich, but with your book. He's like, okay. So they're like, We'll brand it. We'll figure out the infomercial blah blah blah.

love your book. We wanna do the same thing we did think we were rich, but with your book. He's like, okay. So they're like, We'll brand it. We'll figure out the infomercial blah blah blah.

34:13

They do it. They create a program in nineteen eighty eight. The year I was born called personal power.

They do it. They create a program in nineteen eighty eight. The year I was born called personal power.

34:19

And it becomes the best selling self help program of all time. It does twenty million dollars in year one.

And it becomes the best selling self help program of all time. It does twenty million dollars in year one.

34:25

And, you know, it just goes on to just How old is I'm I'm looking at this looking at this Tony Tony Robbins has the original infomercial on his YouTube page for the for his personal power. How old is he here? He's like twenty five years older than than that. That's crazy, man. He's got a huge job. Yeah. He well, he he had a a growth,

And, you know, it just goes on to just How old is I'm I'm looking at this looking at this Tony Tony Robbins has the original infomercial on his YouTube page for the for his personal power. How old is he here? He's like twenty five years older than than that. That's crazy, man. He's got a huge job. Yeah. He well, he he had a a growth,

34:42

a pituitary growth problem. Which is why all of his his hands, his teeth, his jar are also oversized. He's a huge guy. Have you ever seen him in person? I want a pituitary growth problem. He looks great. He and he did it. I think I think he, like, it was causing him, like, to have secrete, like, ten times more HGH than he was supposed to. And then they removed it at the right time before he became, like, an tool, like, nine foot over. So, like, you know, he got the benefits of that thing. This is an amazing, amazing. He looks awesome, man. His jawline, he looks like the ultimate Chad. He looks awesome. He's got, like, charisma of a nice guy, but, like, the looks of a Chad, that's that's, like, that's a killer duo. You know, I thought that might be your takeaway from all the things I just said. So I'm glad you picked up on the important bit.

a pituitary growth problem. Which is why all of his his hands, his teeth, his jar are also oversized. He's a huge guy. Have you ever seen him in person? I want a pituitary growth problem. He looks great. He and he did it. I think I think he, like, it was causing him, like, to have secrete, like, ten times more HGH than he was supposed to. And then they removed it at the right time before he became, like, an tool, like, nine foot over. So, like, you know, he got the benefits of that thing. This is an amazing, amazing. He looks awesome, man. His jawline, he looks like the ultimate Chad. He looks awesome. He's got, like, charisma of a nice guy, but, like, the looks of a Chad, that's that's, like, that's a killer duo. You know, I thought that might be your takeaway from all the things I just said. So I'm glad you picked up on the important bit.

35:23

So

So

35:25

they do, by by nineteen ninety, now they're they're three years

they do, by by nineteen ninety, now they're they're three years

35:29

in. They're doing thirty six million a year. They almost go bankrupt because

in. They're doing thirty six million a year. They almost go bankrupt because

35:33

the gulf war starts in ninety one, and all television attention goes to that So the infomercial business just sucks, and they have to basically fire everybody just to stay alive during that year because they were,

the gulf war starts in ninety one, and all television attention goes to that So the infomercial business just sucks, and they have to basically fire everybody just to stay alive during that year because they were,

35:45

infomercial was just not converting. The war was was taking everybody's attention. So then they go on and they're like, okay. Here's our here's our model. And I've watched there's, again, this the research for this is so fun. The there's interviews with this guy.

infomercial was just not converting. The war was was taking everybody's attention. So then they go on and they're like, okay. Here's our here's our model. And I've watched there's, again, this the research for this is so fun. The there's interviews with this guy.

35:57

If you wanna Google it, his is,

If you wanna Google it, his is,

36:00

van de van de Bunt, This is the guy who who joined really early. He's been the CEO now for, like, I don't know, fifteen years. Really wanna meet this guy. I wanna have him on the pod. He's there's no interviews with these guys really out there. They don't go podcast. Or anything like that. But this guy Van DeBunt went on,

van de van de Bunt, This is the guy who who joined really early. He's been the CEO now for, like, I don't know, fifteen years. Really wanna meet this guy. I wanna have him on the pod. He's there's no interviews with these guys really out there. They don't go podcast. Or anything like that. But this guy Van DeBunt went on,

36:16

did a talk at some school, I think, at USC.

did a talk at some school, I think, at USC.

36:19

And they chopped up his his talk into one minute clips.

And they chopped up his his talk into one minute clips.

36:23

And I must have binged, like, forty five one minute clips last night of this guy. I love this He's got such a good, attitude and was saying things. But he's like, he's like, look, here's here's our process. Real simple. Like,

And I must have binged, like, forty five one minute clips last night of this guy. I love this He's got such a good, attitude and was saying things. But he's like, he's like, look, here's here's our process. Real simple. Like,

36:33

we find the market need. Like, how do you find it? He's like, well,

we find the market need. Like, how do you find it? He's like, well,

36:37

If you see one person with good skin and one person with bad skin, trust me, there's a market need. Like, you see some one person with brown teeth, another person with white teeth, That's gonna be a big market need. And I can just sell it to you by showing before and after. So that's the first thing. He's like, then we find the products, and we try to license or own them. Then we tie them up to a developer or a celebrity or a story because nobody wants to buy from an ivory tower that says, we have the solution. No. They wanna buy from a person who says, I figured this out. I spent my life working on this, and I figured this out. And the he's like, we we marry the market

If you see one person with good skin and one person with bad skin, trust me, there's a market need. Like, you see some one person with brown teeth, another person with white teeth, That's gonna be a big market need. And I can just sell it to you by showing before and after. So that's the first thing. He's like, then we find the products, and we try to license or own them. Then we tie them up to a developer or a celebrity or a story because nobody wants to buy from an ivory tower that says, we have the solution. No. They wanna buy from a person who says, I figured this out. I spent my life working on this, and I figured this out. And the he's like, we we marry the market

37:09

need with the marketing technique. So the the market first marketing technique they did was that infomercial technique. That drove them for a long time. And now they've shifted to more, like, internet marketing,

need with the marketing technique. So the the market first marketing technique they did was that infomercial technique. That drove them for a long time. And now they've shifted to more, like, internet marketing,

37:19

since then.

since then.

37:20

And, like, to do the, like, the television, just the depths that they went to. So they were so early in this. They're shooting these, these things for, like, you know, all their brands. Like, they created,

And, like, to do the, like, the television, just the depths that they went to. So they were so early in this. They're shooting these, these things for, like, you know, all their brands. Like, they created,

37:30

proactive, the acne brand with Justin Bieber as one of the celebrities and, like, these doctors as a celebrity.

proactive, the acne brand with Justin Bieber as one of the celebrities and, like, these doctors as a celebrity.

37:37

They created principle secret. They got this this actress Victoria principle.

They created principle secret. They got this this actress Victoria principle.

37:41

And,

And,

37:43

they were like, okay. We think this is good. But we don't know exactly how to sell this product.

they were like, okay. We think this is good. But we don't know exactly how to sell this product.

37:48

So you know what they did? They put her on QVC. They were like, well, let's overpay to be on QVC. Like, is it gonna break even? Probably not. But at QVC, if you ever seen how a QVC thing goes, they you can go backstage because during QVC, people are calling in to buy. And he's like, Basically, on a, like, ten second interval, you can see what gets people to buy. So they did this almost as a study to test the content. So they have her talking for an hour. And they can see what are the things she's saying that's causing the sales board to light up, and they had they took a product that really wasn't working. They went and re shot the infomercial with that intel of, like, what what lines and what, talking points were driving the most interest.

So you know what they did? They put her on QVC. They were like, well, let's overpay to be on QVC. Like, is it gonna break even? Probably not. But at QVC, if you ever seen how a QVC thing goes, they you can go backstage because during QVC, people are calling in to buy. And he's like, Basically, on a, like, ten second interval, you can see what gets people to buy. So they did this almost as a study to test the content. So they have her talking for an hour. And they can see what are the things she's saying that's causing the sales board to light up, and they had they took a product that really wasn't working. They went and re shot the infomercial with that intel of, like, what what lines and what, talking points were driving the most interest.

38:27

They reached out the infomercial, and now it's a two billion dollar revenue generating product that they that they created out of that. It's pretty awesome.

They reached out the infomercial, and now it's a two billion dollar revenue generating product that they that they created out of that. It's pretty awesome.

38:34

They created proactive. They created a Pilates brand, a brand of Cindy Crawford. They did all the stuff. So They are a hundred percent privately held now. No external investors. Just gutting and Rinker, they've been doing this for thirty something years.

They created proactive. They created a Pilates brand, a brand of Cindy Crawford. They did all the stuff. So They are a hundred percent privately held now. No external investors. Just gutting and Rinker, they've been doing this for thirty something years.

38:47

And they do a couple billion in revenue profitably.

And they do a couple billion in revenue profitably.

38:51

And I was like, how is this awesome? How did they scale with the outside revenue? And then here's the funny thing. There's actually a story of, like,

And I was like, how is this awesome? How did they scale with the outside revenue? And then here's the funny thing. There's actually a story of, like,

38:57

I know, this is like funny story. So they get this along the way, they actually did take investment. So it's a hundred percent owned now. But at one point in time, they gave up thirty three percent of the business or something to this guy, Ron Pearlman,

I know, this is like funny story. So they get this along the way, they actually did take investment. So it's a hundred percent owned now. But at one point in time, they gave up thirty three percent of the business or something to this guy, Ron Pearlman,

39:08

who himself

who himself

39:10

is a,

is a,

39:11

prolific guy. He owns TV networks. He owns Revlon.

prolific guy. He owns TV networks. He owns Revlon.

39:15

He owns Marvel, or he owned Marvel at the time.

He owns Marvel, or he owned Marvel at the time.

39:18

Yeah. I think he he's one the guys who he's a, he's one of the richest men in America. I believe. I think he's, like, worth, like, forty or fifty, like, in that range, billion. And he helped, I think his buyout of Revlon was the largest leverage buyout at the time, and he, like, kind of pioneered, like, the the leveraged buyout.

Yeah. I think he he's one the guys who he's a, he's one of the richest men in America. I believe. I think he's, like, worth, like, forty or fifty, like, in that range, billion. And he helped, I think his buyout of Revlon was the largest leverage buyout at the time, and he, like, kind of pioneered, like, the the leveraged buyout.

39:38

I read his biography a few years ago. Google has been, like, four billion, but I I maybe it's gone up since then.

I read his biography a few years ago. Google has been, like, four billion, but I I maybe it's gone up since then.

39:43

Oh, I guess, well, for Previously worth for a while was used. Yeah. Why did it go why did it go down so much?

Oh, I guess, well, for Previously worth for a while was used. Yeah. Why did it go why did it go down so much?

39:49

Maybe because Revlon, but I think he I don't even remember what Revlon did. I think it was, like, makeups, but it's it was, like, conglomerate. Like, it owned, like, all this type of stuff. But he, he bought it for many, many, many billions, and he kinda pioneered the the leveraged buyout, which eventually, like,

Maybe because Revlon, but I think he I don't even remember what Revlon did. I think it was, like, makeups, but it's it was, like, conglomerate. Like, it owned, like, all this type of stuff. But he, he bought it for many, many, many billions, and he kinda pioneered the the leveraged buyout, which eventually, like,

40:05

the American population, like, it was like one of those things in the eighties where it was, like, like,

the American population, like, it was like one of those things in the eighties where it was, like, like,

40:10

just absolute greed and, like, there's, like, you know, like, barbarians at the gate type of shit. Rob Roman,

just absolute greed and, like, there's, like, you know, like, barbarians at the gate type of shit. Rob Roman,

40:16

five marriages.

five marriages.

40:17

Yeah. There's there's a price to be made. The AI that's studying right now that might be, like, I guess. Getting married five times causes you to be a billionaire. No. No. No. It's correlation, not causation.

Yeah. There's there's a price to be made. The AI that's studying right now that might be, like, I guess. Getting married five times causes you to be a billionaire. No. No. No. It's correlation, not causation.

40:28

You know you know how Ritzy guy is. He's got five marriages.

You know you know how Ritzy guy is. He's got five marriages.

40:31

So,

So,

40:33

Okay. So they they sell it they sell him the steak. He gives them twenty five million dollars. They're like, beautiful. Annie owns these TV networks, they're like, oh, great. We get dirt cheap airtime, and we get twenty five million dollars to invest. They use that to grow like crazy. Pay off these pay celebrities to, like, be the endorsers, like Justin Bieber and all this stuff. To do the I think they had Sydney Crawford. They had, like, a makeup thing with Sydney Crawford. I think they have one with Jennifer Lopez. They had nothing with Jaylo. Yeah. Exactly.

Okay. So they they sell it they sell him the steak. He gives them twenty five million dollars. They're like, beautiful. Annie owns these TV networks, they're like, oh, great. We get dirt cheap airtime, and we get twenty five million dollars to invest. They use that to grow like crazy. Pay off these pay celebrities to, like, be the endorsers, like Justin Bieber and all this stuff. To do the I think they had Sydney Crawford. They had, like, a makeup thing with Sydney Crawford. I think they have one with Jennifer Lopez. They had nothing with Jaylo. Yeah. Exactly.

40:58

Eventually,

Eventually,

41:00

Murdoch buys,

Murdoch buys,

41:02

buys Ron Pearl's,

buys Ron Pearl's,

41:05

like TV networks or whatever.

like TV networks or whatever.

41:07

And then

And then

41:08

basically, they're like, oh, we get this steak, this thirty seven percent steak, and these gutty riker things. And it just got lost in the Murdoch, like,

basically, they're like, oh, we get this steak, this thirty seven percent steak, and these gutty riker things. And it just got lost in the Murdoch, like,

41:16

empire over time. They went back. Lots of the couch cushion just,

empire over time. They went back. Lots of the couch cushion just,

41:20

can we just buy this back? And,

can we just buy this back? And,

41:23

they got it back for, like, you know, some tiny amount. So I'm like, oh, you know, they they bought they were able to buy back, own a hundred percent of it. And then I think now, like, recently, finally, they I think Goldman bought, like, a minority stake in the business, valuing it at three billion.

they got it back for, like, you know, some tiny amount. So I'm like, oh, you know, they they bought they were able to buy back, own a hundred percent of it. And then I think now, like, recently, finally, they I think Goldman bought, like, a minority stake in the business, valuing it at three billion.

41:38

But and here's how you know they're they're really rich is a, the CEO who you got who you said Van what was his name? Van Bunt? Van Bunt. Yeah. He, he just bought a twenty five million dollar house. If you just, whenever I hear about these people, I'm like, let's see how rich they really are. You could always find out through their real estate holdings. You just bought a twenty five million dollar house And then Bill Guthrie, if you if you Google him, he doesn't come up because of this business. He comes up because,

But and here's how you know they're they're really rich is a, the CEO who you got who you said Van what was his name? Van Bunt? Van Bunt. Yeah. He, he just bought a twenty five million dollar house. If you just, whenever I hear about these people, I'm like, let's see how rich they really are. You could always find out through their real estate holdings. You just bought a twenty five million dollar house And then Bill Guthrie, if you if you Google him, he doesn't come up because of this business. He comes up because,

42:02

prince -- Yeah. -- prince Harry against an just living for a bit. Yeah. He's they lived in his estate. It's not a house. It's at a state when they were, like, you know, home for a few minutes. They, like, he they lived in his estate. Yeah. So and then also he owned a home that one of the gender

prince -- Yeah. -- prince Harry against an just living for a bit. Yeah. He's they lived in his estate. It's not a house. It's at a state when they were, like, you know, home for a few minutes. They, like, he they lived in his estate. Yeah. So and then also he owned a home that one of the gender

42:17

the Kylie Jenner bought it all comes back that the card has Yeah. They're they're everywhere. At these guys peak, they own thirty five thousand toll free numbers.

the Kylie Jenner bought it all comes back that the card has Yeah. They're they're everywhere. At these guys peak, they own thirty five thousand toll free numbers.

42:26

Their phone bill was a hundred and fifty million dollars a year.

Their phone bill was a hundred and fifty million dollars a year.

42:31

And he's like He's insane. He's like, yeah, we did that. And they're like, did you need that? He's like, we we did for attribution. He's like, we needed to know what converts better. The way we did that was every time we would try a new variation

And he's like He's insane. He's like, yeah, we did that. And they're like, did you need that? He's like, we we did for attribution. He's like, we needed to know what converts better. The way we did that was every time we would try a new variation

42:41

of our content, we would give it a new number. We could just attribute which number is getting the most calls

of our content, we would give it a new number. We could just attribute which number is getting the most calls

42:47

and versus the spend, and that's how we did our performance marketing in the telephone days. I thought that was pretty dope as like you're also you didn't even mention their most successful product that everyone who's listening, who's at least thirty years old will know this product. Which one?

and versus the spend, and that's how we did our performance marketing in the telephone days. I thought that was pretty dope as like you're also you didn't even mention their most successful product that everyone who's listening, who's at least thirty years old will know this product. Which one?

43:01

Proactive.

Proactive.

43:02

They did proactive. I did. Did you say proactive? Yeah. That that's the one they did with Justin Bieber. Yeah. Well, I think you didn't put enough emphasis. I needed a pause.

They did proactive. I did. Did you say proactive? Yeah. That that's the one they did with Justin Bieber. Yeah. Well, I think you didn't put enough emphasis. I needed a pause.

43:11

Yeah. They did proactive, which made like a billion plus. I I bought proactive. I mean, everyone bought pro. Did you use it? No. I didn't use it, but

Yeah. They did proactive, which made like a billion plus. I I bought proactive. I mean, everyone bought pro. Did you use it? No. I didn't use it, but

43:19

I watched a bunch of those infomercials. So they their their infomercials are very entertaining. Like, you could just watch it as a show.

I watched a bunch of those infomercials. So they their their infomercials are very entertaining. Like, you could just watch it as a show.

43:25

And, actually, it was pretty interesting watching, listening to their method. So he's like,

And, actually, it was pretty interesting watching, listening to their method. So he's like,

43:30

he's like, you know, he's he he always says the same thing. He goes, if you just come to me saying x, I can't I can't change this channel fast enough. You can just tell that that's, like, the the guiding principle. It's, like,

he's like, you know, he's he he always says the same thing. He goes, if you just come to me saying x, I can't I can't change this channel fast enough. You can just tell that that's, like, the the guiding principle. It's, like,

43:42

you don't want them to change the channel. It's, like, everything trickles down from that one principle. So he's like It's called the slippery slope, baby. You gotta make a pot on that slippery slope. So he's like, these guys come in and they start pitching me a cyber safety product. And they've been doing it for, like, seven years.

you don't want them to change the channel. It's, like, everything trickles down from that one principle. So he's like It's called the slippery slope, baby. You gotta make a pot on that slippery slope. So he's like, these guys come in and they start pitching me a cyber safety product. And they've been doing it for, like, seven years.

43:57

It's,

It's,

43:57

you know, the highest they've ever grossed as a million dollars a year. And he's like, okay. So what's the product? He's like cyber safe. See, you know, like, we help make your computers, computers are the new thing.

you know, the highest they've ever grossed as a million dollars a year. And he's like, okay. So what's the product? He's like cyber safe. See, you know, like, we help make your computers, computers are the new thing.

44:08

We make your computer safer so you don't get hacked and you don't have a virus on your computer.

We make your computer safer so you don't get hacked and you don't have a virus on your computer.

44:12

He's like, man, I'm if I'm watching TV relaxing at night, the last thing I wanna do is get stressed about my pro like, get stressed about a problem. I'm not already stressed about. Which is like, oh, now my computer's gonna get a virus. I'm gonna lose it. No. He's like, I couldn't change the channel fast enough. He's like, but before they walked out of the meeting, he goes,

He's like, man, I'm if I'm watching TV relaxing at night, the last thing I wanna do is get stressed about my pro like, get stressed about a problem. I'm not already stressed about. Which is like, oh, now my computer's gonna get a virus. I'm gonna lose it. No. He's like, I couldn't change the channel fast enough. He's like, but before they walked out of the meeting, he goes,

44:27

hey. I got a question for you.

hey. I got a question for you.

44:29

You know, we have this thing called need need greed vanity. That's what we try to tap into. He goes,

You know, we have this thing called need need greed vanity. That's what we try to tap into. He goes,

44:35

when you fix the computers to make them safer. Does that also have any other benefits? Like, does it make it faster? And they're like, oh, yeah. For sure. Because, you know, no viruses. Your computer goes faster. He goes,

when you fix the computers to make them safer. Does that also have any other benefits? Like, does it make it faster? And they're like, oh, yeah. For sure. Because, you know, no viruses. Your computer goes faster. He goes,

44:45

Alright. Come back next week. A pitch me the fast thing. They come back, and then they launch this product called double my speed.

Alright. Come back next week. A pitch me the fast thing. They come back, and then they launch this product called double my speed.

44:51

And

And

44:52

Yeah. The that business that had never done more than a million dollars in seven years, all of a sudden, does seventy five million dollars a year at the time he was given this interview, which is a while back.

Yeah. The that business that had never done more than a million dollars in seven years, all of a sudden, does seventy five million dollars a year at the time he was given this interview, which is a while back.

45:00

For double my speed. He's like, you know, I just he's like, I just

For double my speed. He's like, you know, I just he's like, I just

45:04

he goes, there's too many smart people, and they're like, how did you do it? Did you do, like, internet advertising for this computer product? He's like, no. We did radio ads. And it was just a radio infomercial. He's like, you know, I he's like, there's too many smart people online. He's like, I don't wanna compete in a knife fight unless I have a gun. And he's like, so we went to the radio because really no smart people were advertising on the radio, and we could just get a bunch of inventory cheap. And, we could just create content that was better than the the stuff on radio. And I was like, man, this guy's awesome.

he goes, there's too many smart people, and they're like, how did you do it? Did you do, like, internet advertising for this computer product? He's like, no. We did radio ads. And it was just a radio infomercial. He's like, you know, I he's like, there's too many smart people online. He's like, I don't wanna compete in a knife fight unless I have a gun. And he's like, so we went to the radio because really no smart people were advertising on the radio, and we could just get a bunch of inventory cheap. And, we could just create content that was better than the the stuff on radio. And I was like, man, this guy's awesome.

45:32

They were like, how are they doing now with,

They were like, how are they doing now with,

45:34

infomercials

infomercials

45:35

not being as relevant? So he he talked a little bit about it, but I don't know. There's much info out there. But he goes

not being as relevant? So he he talked a little bit about it, but I don't know. There's much info out there. But he goes

45:41

he so he's they were like, how'd you how'd you make this a success? You know, you you they're like, vent, this guy, whatever his name is Venda, but Vanda Munson's last name. And they were like, you joined at what revenue? He's like, it was twelve million a year. He's like, what is it now? He's like, like, one point seven billion They're like, oh, amazing. You hear that? The whole audience is like,

he so he's they were like, how'd you how'd you make this a success? You know, you you they're like, vent, this guy, whatever his name is Venda, but Vanda Munson's last name. And they were like, you joined at what revenue? He's like, it was twelve million a year. He's like, what is it now? He's like, like, one point seven billion They're like, oh, amazing. You hear that? The whole audience is like,

45:59

wow. Yeah. That's amazing. And he's like, he's like, yeah. When you say it like that, it sounds crazy. He's like, but, you don't see that far. He's like, when you're at twelve, you could he's like, what's that phrase? Like, you can you can't see beyond the wall that's in front of you. He's like, when you're at twelve, all you're thinking about is twenty five. And you just there's some wall between you and twenty five. And then you break through that wall, then twenty five wants to get to sixty. And, like, there's another wall to get to six Like, you just keep doing that. We just did that over and over and over again until you until you figure out, like, you know, the the right thing. And he's like, and he's like, for six years, when we were doing the infomercial thing, we were so early to that channel. We were just the best at that channel. He's like, honestly, we didn't learn that much during that time. He's like, all the learning came in these, like, he he says this funny joke. He's like,

wow. Yeah. That's amazing. And he's like, he's like, yeah. When you say it like that, it sounds crazy. He's like, but, you don't see that far. He's like, when you're at twelve, you could he's like, what's that phrase? Like, you can you can't see beyond the wall that's in front of you. He's like, when you're at twelve, all you're thinking about is twenty five. And you just there's some wall between you and twenty five. And then you break through that wall, then twenty five wants to get to sixty. And, like, there's another wall to get to six Like, you just keep doing that. We just did that over and over and over again until you until you figure out, like, you know, the the right thing. And he's like, and he's like, for six years, when we were doing the infomercial thing, we were so early to that channel. We were just the best at that channel. He's like, honestly, we didn't learn that much during that time. He's like, all the learning came in these, like, he he says this funny joke. He's like,

46:43

he's like, there was some year where, like, infomercial started to tank. The internet started getting more popular. He's like, we had thirty million people that were on a reorder program. Meaning, he's like, our business model is we get you interested in a product. You call up our phone. We pick up, And we tell you that that product's gonna be great for you and that we may have some other products that are great for you. And, actually, you know what? If you do this right now, we'll keep sending you this product for the rest of your life. He's like, that's, like, the business model. And he's, like,

he's like, there was some year where, like, infomercial started to tank. The internet started getting more popular. He's like, we had thirty million people that were on a reorder program. Meaning, he's like, our business model is we get you interested in a product. You call up our phone. We pick up, And we tell you that that product's gonna be great for you and that we may have some other products that are great for you. And, actually, you know what? If you do this right now, we'll keep sending you this product for the rest of your life. He's like, that's, like, the business model. And he's, like,

47:10

he's, like, it felt like one day all thirty million people on our reorder program called each other and were, like, you know what? Let's cancel this shit. And he's like, he's like, the way the world was caving in, he's like, then we had to get smart again and figure out, like, oh, We haven't even had to fight to win in so long. Let's figure let's be smart. Let's figure this out. And, and, you know, just think these guys have these guys have built an amazing business, and nobody really talks about them, at least in our circles.

he's, like, it felt like one day all thirty million people on our reorder program called each other and were, like, you know what? Let's cancel this shit. And he's like, he's like, the way the world was caving in, he's like, then we had to get smart again and figure out, like, oh, We haven't even had to fight to win in so long. Let's figure let's be smart. Let's figure this out. And, and, you know, just think these guys have these guys have built an amazing business, and nobody really talks about them, at least in our circles.

47:35

Well, they don't talk about it because

Well, they don't talk about it because

47:37

a, like, it's not sexy. I mean, the money part is sexy because, like, when I

a, like, it's not sexy. I mean, the money part is sexy because, like, when I

47:42

you make this sound so cool, But in reality, this probably looks like workaholics. Do you remember that TV show workaholics, they're just sitting around making phone calls? That's probably what the office looks like. We're just a bunch of, like,

you make this sound so cool, But in reality, this probably looks like workaholics. Do you remember that TV show workaholics, they're just sitting around making phone calls? That's probably what the office looks like. We're just a bunch of, like,

47:54

morons, like, sitting in this shitty cubicle wearing, like, a badly fitting tie and suit, like, just answering these calls. I mean, that's, like, not that fun to do, like, on a day to day basis. I imagine. It's really fun when it's crushing it, though.

morons, like, sitting in this shitty cubicle wearing, like, a badly fitting tie and suit, like, just answering these calls. I mean, that's, like, not that fun to do, like, on a day to day basis. I imagine. It's really fun when it's crushing it, though.

48:09

They also don't get talked about because there's they've been around forever. It's it looks like the company was launched in eighty eight. And before that, they were doing different stuff. So they it's been around for forty years now. Right. But, yeah, I love these guys. I wanna know what they're doing with digital because I remember, like, remember p ninety x?

They also don't get talked about because there's they've been around forever. It's it looks like the company was launched in eighty eight. And before that, they were doing different stuff. So they it's been around for forty years now. Right. But, yeah, I love these guys. I wanna know what they're doing with digital because I remember, like, remember p ninety x?

48:25

The workout program. That's p ninety eight. That's another company. It's called something beach, which we called,

The workout program. That's p ninety eight. That's another company. It's called something beach, which we called,

48:30

beachbody. It's so they own they're just like Guthrie Baker, but they own, like, p ninety n style companies, and they owned a bunch of them. And I remember them Well, you know what? They they they they pivoted. Yeah. They to because the internet was, like, coming around and they're like, we have to keep up. And so now they have, like, almost like a Netflix style business. Isn't it? It's a subscription? So, basically, change the sales model from this direct response infomercial

beachbody. It's so they own they're just like Guthrie Baker, but they own, like, p ninety n style companies, and they owned a bunch of them. And I remember them Well, you know what? They they they they pivoted. Yeah. They to because the internet was, like, coming around and they're like, we have to keep up. And so now they have, like, almost like a Netflix style business. Isn't it? It's a subscription? So, basically, change the sales model from this direct response infomercial

48:52

model to MLM. So now

model to MLM. So now

48:55

They have beach body trainers and associates

They have beach body trainers and associates

48:58

that will sell people to join beach body. Right? So they get peep people to post on social media that

that will sell people to join beach body. Right? So they get peep people to post on social media that

49:04

They've,

They've,

49:05

not only have they gotten in shape. They now

not only have they gotten in shape. They now

49:08

work for themselves. They are independent, and they're making more money than they were ever

work for themselves. They are independent, and they're making more money than they were ever

49:14

working and if you're interested in kinda hearing how you change the how you turned your life around, like, side into the DMs. And then they basically sell you that, like, you too should start selling beachbody programs, people around you and you can make a lot of money and be fit.

working and if you're interested in kinda hearing how you change the how you turned your life around, like, side into the DMs. And then they basically sell you that, like, you too should start selling beachbody programs, people around you and you can make a lot of money and be fit.

49:26

And Dude, that's the worst. That that totally, like because I remember when I was in Australia, when I was living there, I didn't have a gym. We I did p ninety x. I did, like, I I did it.

And Dude, that's the worst. That that totally, like because I remember when I was in Australia, when I was living there, I didn't have a gym. We I did p ninety x. I did, like, I I did it.

49:36

I thought it was awesome. But when you go the MLM route, it makes me hate you. Yeah. What's Tony Tony Horton?

I thought it was awesome. But when you go the MLM route, it makes me hate you. Yeah. What's Tony Tony Horton?

49:41

Tony, dude, Tony was ripped. Tony Horton was ripped, man. I I even, like, Tony signed characters when it was, like, you know, whatever. He he'd be, like, the the shaft the shaft is here. The the Russian blah blah blah.

Tony, dude, Tony was ripped. Tony Horton was ripped, man. I I even, like, Tony signed characters when it was, like, you know, whatever. He he'd be, like, the the shaft the shaft is here. The the Russian blah blah blah.

49:53

That's just Dude, great program.

That's just Dude, great program.

49:55

Wonder what he looks like now. Is he still jacked here? Yeah. He's still jacked. I think he has some Yeah. He looks great. He has some disease. He got some disease and then kept bouncing back or something. Well, he still looks amazing. If you Google Tony Horton, he's sixty five years old now, he looks great.

Wonder what he looks like now. Is he still jacked here? Yeah. He's still jacked. I think he has some Yeah. He looks great. He has some disease. He got some disease and then kept bouncing back or something. Well, he still looks amazing. If you Google Tony Horton, he's sixty five years old now, he looks great.

50:09

So it worked.

So it worked.

50:10

But, anyway, I'm a big I like these I like studying these companies. I also like studying them because

But, anyway, I'm a big I like these I like studying these companies. I also like studying them because

50:15

a lot of people in the tech startup world are, like, well, this shit doesn't work anymore. And I'm, like, wrong. It one hundred percent does. Maybe it looks a little different. Well, dude, this is what every easy e com business is doing. Right? Like, that's what they're

a lot of people in the tech startup world are, like, well, this shit doesn't work anymore. And I'm, like, wrong. It one hundred percent does. Maybe it looks a little different. Well, dude, this is what every easy e com business is doing. Right? Like, that's what they're

50:28

The thing the first business I featured, which was,

The thing the first business I featured, which was,

50:31

you know, the the greed family doing this with the Kardashian creating a shaper brand to the Kardashians. This is no different. You know, the Cosmetics brand with with, you know, Kylie Denman. There's no different what Guthi Rinker's been doing. They just used Instagram instead of an Instagram and Instagram celebrities

you know, the the greed family doing this with the Kardashian creating a shaper brand to the Kardashians. This is no different. You know, the Cosmetics brand with with, you know, Kylie Denman. There's no different what Guthi Rinker's been doing. They just used Instagram instead of an Instagram and Instagram celebrities

50:48

instead of Hollywood celebrities and TV. It's the same model. Same same thing.

instead of Hollywood celebrities and TV. It's the same model. Same same thing.

50:52

So this one's a great you win. This one's definitely the most interesting one.

So this one's a great you win. This one's definitely the most interesting one.

50:56

It's incredibly fascinating.

It's incredibly fascinating.

50:58

One thing that I was trying to research that I couldn't find And I think there's a a bunch of people in our world working on this is everything that we've discussed. It's mostly

One thing that I was trying to research that I couldn't find And I think there's a a bunch of people in our world working on this is everything that we've discussed. It's mostly

51:08

consumer products.

consumer products.

51:09

What I'm curious is why this hasn't worked for, like, a more of a b to b product. So in a weird way,

What I'm curious is why this hasn't worked for, like, a more of a b to b product. So in a weird way,

51:16

we aren't this. But Hubs out I was about to say, bro, you're like a fish being like, what is water? It's like, yes, who are this for Hubs' fun? You know? Yeah. But we're not we're we're not the founders of the company. We're not we're not like, oh, you know, we all we're we're maybe have Kylie Jenner, in this case. Right? They basically

we aren't this. But Hubs out I was about to say, bro, you're like a fish being like, what is water? It's like, yes, who are this for Hubs' fun? You know? Yeah. But we're not we're we're not the founders of the company. We're not we're not like, oh, you know, we all we're we're maybe have Kylie Jenner, in this case. Right? They basically

51:31

Yeah. But Kylie Jenner owns fifty percent of that shit. We, you know, I I own That's why we gotta renegotiate one percent. Yeah.

Yeah. But Kylie Jenner owns fifty percent of that shit. We, you know, I I own That's why we gotta renegotiate one percent. Yeah.

51:39

And so I don't own that much of HubSpot, but

And so I don't own that much of HubSpot, but

51:42

I remember they what what was the company that did this with, what was the rack space? They did it with a guy?

I remember they what what was the company that did this with, what was the rack space? They did it with a guy?

51:47

What was this? Robert Skolbel? They were early with that, but it I don't know if it worked wonderfully or what happened to that. But there's not I know there's a few other companies, so there's,

What was this? Robert Skolbel? They were early with that, but it I don't know if it worked wonderfully or what happened to that. But there's not I know there's a few other companies, so there's,

51:56

assembly brands. I work with this guy Hunter. So we launched thing called Viral Cuts where I own part of the company, and it's like a

assembly brands. I work with this guy Hunter. So we launched thing called Viral Cuts where I own part of the company, and it's like a

52:03

agency that clips,

agency that clips,

52:05

podcast clips it's gonna be small. It's not gonna be a multi billion dollar company like this. So I'm wondering why sheppard is a good business. It's like it's a business that fits our audience. Right? Every entrepreneur needs to hire people. If you could hire talented people overseas for ten times less, like, this would get a no brainer product. So Shepard was already working,

podcast clips it's gonna be small. It's not gonna be a multi billion dollar company like this. So I'm wondering why sheppard is a good business. It's like it's a business that fits our audience. Right? Every entrepreneur needs to hire people. If you could hire talented people overseas for ten times less, like, this would get a no brainer product. So Shepard was already working,

52:21

and then they bring me on. And now I own a piece of that company, Enough of a statement. You are the Sydney Crawford. You're the sis you're the sis That's what I've been telling them. And I was they looked at me a little funny when I said it, but I, you know, this is what I bet. And,

and then they bring me on. And now I own a piece of that company, Enough of a statement. You are the Sydney Crawford. You're the sis you're the sis That's what I've been telling them. And I was they looked at me a little funny when I said it, but I, you know, this is what I bet. And,

52:34

you know, since we joined, you know, first, it was Nick Hubert was doing it with him. You're no. You're more like the Chloe. You're the you're the you're the Cloe.

you know, since we joined, you know, first, it was Nick Hubert was doing it with him. You're no. You're more like the Chloe. You're the you're the you're the Cloe.

52:43

Man. You're the Chloe. Oh, that was good. A plus,

Man. You're the Chloe. Oh, that was good. A plus,

52:47

a balance.

a balance.

52:48

But it's the same thing. Bring on kind of like a influencer to promote a b to b product.

But it's the same thing. Bring on kind of like a influencer to promote a b to b product.

52:53

And revenue, and we all time high last month, all time high this month. Right? Like, it just keeps happening now every single month,

And revenue, and we all time high last month, all time high this month. Right? Like, it just keeps happening now every single month,

52:59

by doing that. So it it's a I think it is happening more in the b to b space, and that's why It's happening more, but it's not nearly as common, and I think it will be or should be. It's a big opportunity for sure.

by doing that. So it it's a I think it is happening more in the b to b space, and that's why It's happening more, but it's not nearly as common, and I think it will be or should be. It's a big opportunity for sure.

53:10

The thing that, the thing that's interesting is so Austin Reef tweeted this out over the weekend. I don't know if you saw him say this. He He said every,

The thing that, the thing that's interesting is so Austin Reef tweeted this out over the weekend. I don't know if you saw him say this. He He said every,

53:17

d I think he said d to c, though. I think he said every, like, ecommerce company is gonna have a content trader that's high more highly paid than many of the executives.

d I think he said d to c, though. I think he said every, like, ecommerce company is gonna have a content trader that's high more highly paid than many of the executives.

53:26

So,

So,

53:26

he says over the next five years, every DDC business will have full time content creators on staff. The best will be comped more than the execs and drive more value than anyone else in the business. The math is gonna make sense to hire, build, and invest in creators who could become a part of your company narrative versus spinning off one off influencer campaigns. The key difference between be between a creator and a social media manager. Social media manager just creates a post content. A creator is the content. And, of course, the best companies will be founded by creators, like happy that, feastables, Prime, etcetera.

he says over the next five years, every DDC business will have full time content creators on staff. The best will be comped more than the execs and drive more value than anyone else in the business. The math is gonna make sense to hire, build, and invest in creators who could become a part of your company narrative versus spinning off one off influencer campaigns. The key difference between be between a creator and a social media manager. Social media manager just creates a post content. A creator is the content. And, of course, the best companies will be founded by creators, like happy that, feastables, Prime, etcetera.

53:57

When people that hear creator, they think of mister Lisa Logan Paul, I'm not referring to famous creators, just people who create content full time.

When people that hear creator, they think of mister Lisa Logan Paul, I'm not referring to famous creators, just people who create content full time.

54:03

And,

And,

54:04

this is something that we're seeing with our,

this is something that we're seeing with our,

54:07

DTC business. But in general, I think this is I think just need to take out the word d to c. Right? Dharmesh had the same insight. He goes every software company is gonna have its own media company. Why? Because your own media is gonna bring inbound con is gonna bring inbound leads.

DTC business. But in general, I think this is I think just need to take out the word d to c. Right? Dharmesh had the same insight. He goes every software company is gonna have its own media company. Why? Because your own media is gonna bring inbound con is gonna bring inbound leads.

54:20

And it's gonna be more a more efficient channel than doing outbound paid at. Or it's gonna be it And Darmash is sort of like that with Hubspot. I mean, like,

And it's gonna be more a more efficient channel than doing outbound paid at. Or it's gonna be it And Darmash is sort of like that with Hubspot. I mean, like,

54:29

people, like, actually, our most popular episodes are Darmash

people, like, actually, our most popular episodes are Darmash

54:33

So he's, like, pretty much doing that for his own company.

So he's, like, pretty much doing that for his own company.

54:36

Yeah. Exactly. Exactly. Okay. You wanna do do you have more or you want me to do one? You wanna do one more or just got storage. Yeah. Okay. I wasn't sure if that was in the same category, but I wanna talk about that. So here's another version of

Yeah. Exactly. Exactly. Okay. You wanna do do you have more or you want me to do one? You wanna do one more or just got storage. Yeah. Okay. I wasn't sure if that was in the same category, but I wanna talk about that. So here's another version of

54:48

the guy behind the scenes. The the engine that makes the thing work.

the guy behind the scenes. The the engine that makes the thing work.

54:52

We did it with business, with D to C products.

We did it with business, with D to C products.

54:55

Well, how about music? So,

Well, how about music? So,

54:58

this guy's going viral recently,

this guy's going viral recently,

55:00

a bunch of TikToks because he's got an amazing story. This guy's Scott Stortch. He is a pretty sure sober now and he's, like, he's, like, out of the keys, like, a cave. He's a producer. He's a songwriter, and he's famous for a couple of things. He produced some of the biggest hits. Like, you know, still dre, you know, the little piano keys, At the beginning is still Drey.

a bunch of TikToks because he's got an amazing story. This guy's Scott Stortch. He is a pretty sure sober now and he's, like, he's, like, out of the keys, like, a cave. He's a producer. He's a songwriter, and he's famous for a couple of things. He produced some of the biggest hits. Like, you know, still dre, you know, the little piano keys, At the beginning is still Drey.

55:18

That's Scott Sors was sitting on a piano, did it, and doctor Drey was in a kitchen, eating a sandwich, poked his head, and he goes. That's it.

That's Scott Sors was sitting on a piano, did it, and doctor Drey was in a kitchen, eating a sandwich, poked his head, and he goes. That's it.

55:27

That's how still Drey, the track hat I love those stories. So he's I love those stories. He he did candy shop. He did naughty girl. He did a bunch songs with everybody you can imagine. Beyonce, Doctor. Dre, fifty cent, snoop dogg, bust of rhymes, Justin Tibley, Chris Brown, all of them.

That's how still Drey, the track hat I love those stories. So he's I love those stories. He he did candy shop. He did naughty girl. He did a bunch songs with everybody you can imagine. Beyonce, Doctor. Dre, fifty cent, snoop dogg, bust of rhymes, Justin Tibley, Chris Brown, all of them.

55:41

He's amassed a fortune of about a hundred million dollars doing this as a producer behind the scenes that you didn't know about that was just killing it.

He's amassed a fortune of about a hundred million dollars doing this as a producer behind the scenes that you didn't know about that was just killing it.

55:49

And he's also famous for blowing all hundred million because

And he's also famous for blowing all hundred million because

55:53

he got he got addicted to two things, spending in cocaine.

he got he got addicted to two things, spending in cocaine.

55:56

And, and he was basically just partying too much, blowing through all his money. And now

And, and he was basically just partying too much, blowing through all his money. And now

56:01

he reset. So he he, you know, he went to rehab, got clean, declared bankruptcy, basically, and came back.

he reset. So he he, you know, he went to rehab, got clean, declared bankruptcy, basically, and came back.

56:08

You know, and now is is is trying to rebuild again. And so this guy's story, I thought was pretty crazy. What do you know about this guy?

You know, and now is is is trying to rebuild again. And so this guy's story, I thought was pretty crazy. What do you know about this guy?

56:15

Yeah. So we did a bunch of interviews lately where he was like, I was spending two, three, four, five million dollars a month. He was like, I had houses that I forgot about. He said we had this one house, and he goes, I had a five thousand dollars worth of, like, glass figurines.

Yeah. So we did a bunch of interviews lately where he was like, I was spending two, three, four, five million dollars a month. He was like, I had houses that I forgot about. He said we had this one house, and he goes, I had a five thousand dollars worth of, like, glass figurines.

56:30

I had a policy. So you were collecting it, like, cars or shoes? He goes, collected everything that could be collected. He goes, stuff I didn't even care about. And he's like, I had a million dollars of crystal figurines.

I had a policy. So you were collecting it, like, cars or shoes? He goes, collected everything that could be collected. He goes, stuff I didn't even care about. And he's like, I had a million dollars of crystal figurines.

56:40

He's like, they I had a party and they fell over. We just, like, sweeped him up in the dust Yeah. Because I had a five hundred thousand.

He's like, they I had a party and they fell over. We just, like, sweeped him up in the dust Yeah. Because I had a five hundred thousand.

56:46

He was, I had a five hundred thousand dollar crystal bottle of perfume, and they got the guy was, like, do you even wear it? He goes, Nah. Some young girl at a party knocked it over and broke it.

He was, I had a five hundred thousand dollar crystal bottle of perfume, and they got the guy was, like, do you even wear it? He goes, Nah. Some young girl at a party knocked it over and broke it.

56:58

And he's like, he had a four million dollar pinky ring.

And he's like, he had a four million dollar pinky ring.

57:06

If you pick your ball and and you don't have a four million dollar yellow diamond pinky ring,

If you pick your ball and and you don't have a four million dollar yellow diamond pinky ring,

57:11

like, you need to step down because Scott Storage has has it done. He is a character in Grand Theft Auto because he's so prolific as a guy in Miami who's, like, you know, in in the scene. There's this one,

like, you need to step down because Scott Storage has has it done. He is a character in Grand Theft Auto because he's so prolific as a guy in Miami who's, like, you know, in in the scene. There's this one,

57:23

story, from two thousand thirteen where he says he spent something like a hundred million dollars One one says thirty million dollars. One says a hundred million dollars in six months.

story, from two thousand thirteen where he says he spent something like a hundred million dollars One one says thirty million dollars. One says a hundred million dollars in six months.

57:32

He's like

He's like

57:33

cocaine, houses, and cars. Yeah.

cocaine, houses, and cars. Yeah.

57:35

And he just went hard. PM. So, like, I love stories like this, by the way. I like it because, hopefully, this will have a happy ending. But I just love people that fly close to the sun, man. They're just loading off. Because he dropped out of ninth grade. You know that? So he dropped out of ninth grade, and you know how he made his original, like,

And he just went hard. PM. So, like, I love stories like this, by the way. I like it because, hopefully, this will have a happy ending. But I just love people that fly close to the sun, man. They're just loading off. Because he dropped out of ninth grade. You know that? So he dropped out of ninth grade, and you know how he made his original, like,

57:52

How he broke onto the scene? No.

How he broke onto the scene? No.

57:55

He was the keyboard guy for the roots. So he's in ninth grade. He drops out teaches himself how to play the piano.

He was the keyboard guy for the roots. So he's in ninth grade. He drops out teaches himself how to play the piano.

58:03

And he's like, yeah, he's they're like, you didn't take any courses. He's like, no. I mean, he could afford a class. He's like, I actually enrolled in one class but I couldn't afford to get to it. So I was like, I guess I'm just not gonna, like, you know, I just I'll just try to sit here. He's like, I would I would have a a a a a tape player. And I'll put it on the piano, and I would hear it. He's like, then with one finger, I'd be like trying to recreate what I just heard. He's like, and I just did that until I could learn how to play the keyboards, like, by ear. He's like, so then he discovers the roots before they were big.

And he's like, yeah, he's they're like, you didn't take any courses. He's like, no. I mean, he could afford a class. He's like, I actually enrolled in one class but I couldn't afford to get to it. So I was like, I guess I'm just not gonna, like, you know, I just I'll just try to sit here. He's like, I would I would have a a a a a tape player. And I'll put it on the piano, and I would hear it. He's like, then with one finger, I'd be like trying to recreate what I just heard. He's like, and I just did that until I could learn how to play the keyboards, like, by ear. He's like, so then he discovers the roots before they were big.

58:31

He joins them, and he's the only you know, he's the white boy in the roots.

He joins them, and he's the only you know, he's the white boy in the roots.

58:35

And they are just going and playing, like, literally on, like, corners.

And they are just going and playing, like, literally on, like, corners.

58:38

And, like, he's, like, playing in the corner. You'd go, you know, they'd go down to New York and they would play for a day and then come back to Philly. And he would just do that all the time. The roots start getting popular. They get signed, but then he leaves the roots. And they're like, why do you wanna leave the roots thing? Man, I heard That's that white boy from the roots

And, like, he's, like, playing in the corner. You'd go, you know, they'd go down to New York and they would play for a day and then come back to Philly. And he would just do that all the time. The roots start getting popular. They get signed, but then he leaves the roots. And they're like, why do you wanna leave the roots thing? Man, I heard That's that white boy from the roots

58:54

one too many times. And I he's like, they don't even know my name. He's like, I'm gonna go create my own music. So he he's like, I'm gonna create my own music.

one too many times. And I he's like, they don't even know my name. He's like, I'm gonna go create my own music. So he he's like, I'm gonna create my own music.

59:01

Through the roots he had met Doctor. Drey. So he goes and hangs out Doctor. Drey.

Through the roots he had met Doctor. Drey. So he goes and hangs out Doctor. Drey.

59:05

And Drey's like, yeah, this guy's got talent. And so he he makes some songs with Doctor. Drey, And doctor Dre, at this time, is the biggest producer

And Drey's like, yeah, this guy's got talent. And so he he makes some songs with Doctor. Drey, And doctor Dre, at this time, is the biggest producer

59:13

in the wall. He's the most high end demand guy. So Scott Storch makes his hundred million dollar fortune as he says, off the, eating crumbs at the end of the table. So, basically, Dre would get a project, and he's, like, really picky. He's, like, I'm, I'm just gonna I'm not gonna do just anything. He's like, so he would just take all of doctor Dre's reject projects and do them himself and made a hundred million dollars doing that.

in the wall. He's the most high end demand guy. So Scott Storch makes his hundred million dollar fortune as he says, off the, eating crumbs at the end of the table. So, basically, Dre would get a project, and he's, like, really picky. He's, like, I'm, I'm just gonna I'm not gonna do just anything. He's like, so he would just take all of doctor Dre's reject projects and do them himself and made a hundred million dollars doing that.

59:34

And Dude, how how good is doctor Drake, by the way? The fact that, like, when when M and M came around, you know, he raps about it. He's like, you walked in with a yellow jumpsuit, and you're a white guy, and everyone's like, dude, you can't you can't play with this guy. What do you white rappers? That's ridiculous. If you Google Scott Scott Storage, my wife's from Long Island. So I've got no island people. This guy looks like

And Dude, how how good is doctor Drake, by the way? The fact that, like, when when M and M came around, you know, he raps about it. He's like, you walked in with a yellow jumpsuit, and you're a white guy, and everyone's like, dude, you can't you can't play with this guy. What do you white rappers? That's ridiculous. If you Google Scott Scott Storage, my wife's from Long Island. So I've got no island people. This guy looks like

59:54

there's the Long Island medium, and then there's Scott Storage in terms of, like, like, the way that they look in terms of stereotypes. It looks like the long island guy ever wearing, like, Ed Hardy t shirts at true religion jeans. Yeah. And Doctor. Drey, like, sees past that and, like, sees talent. That's pretty amazing. Exactly. And he even says that he's, like, Dray's number one skill. He's, like, he's very technically talented, but his skill is he can hear ten things, and he'll tell you which one is hot. And he's like, we'll play the same thing five different times. And he's like, number four is the one that sounds the best. And he's like, Drey just has that ear for what's good. And what's hot, what's next, and what's different, what's unique, what's singular, what's gonna stand out. He's like, I never had that to that extent. He's like, but, you know, I was good. I I was able to get good enough where I could still make, you know, hundreds of hits. He would get paid a hundred grand

there's the Long Island medium, and then there's Scott Storage in terms of, like, like, the way that they look in terms of stereotypes. It looks like the long island guy ever wearing, like, Ed Hardy t shirts at true religion jeans. Yeah. And Doctor. Drey, like, sees past that and, like, sees talent. That's pretty amazing. Exactly. And he even says that he's, like, Dray's number one skill. He's, like, he's very technically talented, but his skill is he can hear ten things, and he'll tell you which one is hot. And he's like, we'll play the same thing five different times. And he's like, number four is the one that sounds the best. And he's like, Drey just has that ear for what's good. And what's hot, what's next, and what's different, what's unique, what's singular, what's gonna stand out. He's like, I never had that to that extent. He's like, but, you know, I was good. I I was able to get good enough where I could still make, you know, hundreds of hits. He would get paid a hundred grand

01:00:42

to do a single track, and he would do ten a week. And when and, you know, in That's what he was doing. That's how he was making his money. So he's like, dude, I'm just rolling in money here. And then he stopped working. He's like, I'm just gonna party now. He's like, the problem was, like, I was spending, like, I was still making money, but I had stopped working three years ago. And I was just spending money, like, crazy. And,

to do a single track, and he would do ten a week. And when and, you know, in That's what he was doing. That's how he was making his money. So he's like, dude, I'm just rolling in money here. And then he stopped working. He's like, I'm just gonna party now. He's like, the problem was, like, I was spending, like, I was still making money, but I had stopped working three years ago. And I was just spending money, like, crazy. And,

01:01:03

Yeah. This guy is so here here's some quotes I'd like to read you. Okay?

Yeah. This guy is so here here's some quotes I'd like to read you. Okay?

01:01:07

On blowing a hundred million dollars, quote,

On blowing a hundred million dollars, quote,

01:01:09

It happens.

It happens.

01:01:11

Thanks, bro.

Thanks, bro.

01:01:13

When you talk about blowing a hundred million,

When you talk about blowing a hundred million,

01:01:15

I know cats that blue double

I know cats that blue double

01:01:17

That's the second response.

That's the second response.

01:01:19

It continues. It can happen to anyone,

It continues. It can happen to anyone,

01:01:22

which I don't think it can happen to anyone.

which I don't think it can happen to anyone.

01:01:27

And then he says, he says, you know, I grew up a poor kid, and then all of a sudden I have infinite money. I have no I have infinite options, and I just didn't know how to say no.

And then he says, he says, you know, I grew up a poor kid, and then all of a sudden I have infinite money. I have no I have infinite options, and I just didn't know how to say no.

01:01:36

So then he,

So then he,

01:01:38

they were asking about, like, you know, how do you make a hit song?

they were asking about, like, you know, how do you make a hit song?

01:01:41

He just goes, like, you know, in the in the real estate game, it's location, location, location,

He just goes, like, you know, in the in the real estate game, it's location, location, location,

01:01:45

And the music game, it's Melody Melody Melody. He goes, it's Melody Melody Melody. If you can make a memorable melody, that's a that's what it takes to make a hit song. And that's what I focused on being able to do.

And the music game, it's Melody Melody Melody. He goes, it's Melody Melody Melody. If you can make a memorable melody, that's a that's what it takes to make a hit song. And that's what I focused on being able to do.

01:01:57

So, yeah, this guy's got swords as a prolific character. Well, he he he'll be back. Mean, I feel like if you have that skill, you can make it work,

So, yeah, this guy's got swords as a prolific character. Well, he he he'll be back. Mean, I feel like if you have that skill, you can make it work,

01:02:04

for you can make it work for a while. Right? I mean, it just it's very similar to marketing. If it's It's like if you understand what what motivates people and get them to get get them to act whether it's dancing or buying something, you'll you'll come back. Right. Have you ever met these guys? Like,

for you can make it work for a while. Right? I mean, it just it's very similar to marketing. If it's It's like if you understand what what motivates people and get them to get get them to act whether it's dancing or buying something, you'll you'll come back. Right. Have you ever met these guys? Like,

01:02:18

Like, the there'll be guys, like, oh, man. I just, I got a hold of, all these old rookie cards, for this baseball player who's about to die. We should, like, go and buy all of them for fifty grand and, like, hold onto them for three weeks and then resell them more. I just got this old, like, you know, supply of, like, DVD players. It's only fifty grand. We and, like, they're always into schemes. Like, I always meet these guys. They, like, love these schemes.

Like, the there'll be guys, like, oh, man. I just, I got a hold of, all these old rookie cards, for this baseball player who's about to die. We should, like, go and buy all of them for fifty grand and, like, hold onto them for three weeks and then resell them more. I just got this old, like, you know, supply of, like, DVD players. It's only fifty grand. We and, like, they're always into schemes. Like, I always meet these guys. They, like, love these schemes.

01:02:38

Every once in a while, it works out. And this is, like, a guy, Scott Stewart, who's, like, you'll you'll meet this guy and you're like, dude, you're an idiot. No way gonna work, like, quit trying to skin scam me. This is one of those guys who's made it work. You know, another guy who did it that way was the Dollar Shave Club guy. You know, it actually, Dallas Shapell came to be a thing because he, like, saw a discount on, like, a container of, like, cheap razors. And he's, like, that's not cool. I'll just buy these. Oh, wow. He's like, let's just get this cheap razors and just figure out how to sell them. But I I don't know how we're gonna do it. I think his father-in-law, like, had a deal on, like, fifty thousand razors. And he's like, oh, screw it. Let's just do it. I've met a bunch of these people like this. For some reason, it's always a Long Island thing, by the way. And,

Every once in a while, it works out. And this is, like, a guy, Scott Stewart, who's, like, you'll you'll meet this guy and you're like, dude, you're an idiot. No way gonna work, like, quit trying to skin scam me. This is one of those guys who's made it work. You know, another guy who did it that way was the Dollar Shave Club guy. You know, it actually, Dallas Shapell came to be a thing because he, like, saw a discount on, like, a container of, like, cheap razors. And he's, like, that's not cool. I'll just buy these. Oh, wow. He's like, let's just get this cheap razors and just figure out how to sell them. But I I don't know how we're gonna do it. I think his father-in-law, like, had a deal on, like, fifty thousand razors. And he's like, oh, screw it. Let's just do it. I've met a bunch of these people like this. For some reason, it's always a Long Island thing, by the way. And,

01:03:20

And Scott Storage is a is a for everyone out there who's just scheming on these types of, like, weird weird things, this is your hero.

And Scott Storage is a is a for everyone out there who's just scheming on these types of, like, weird weird things, this is your hero.

01:03:29

You know what I'm talking about? You ever meet these guys? They always have some weird hustle going down here. I was one of those guys. I have counting cars. I'm trying to win the monopoly game at McDonald's.

You know what I'm talking about? You ever meet these guys? They always have some weird hustle going down here. I was one of those guys. I have counting cars. I'm trying to win the monopoly game at McDonald's.

01:03:38

You know, we are entering contests. We realize that most people don't enter contests if there's any work. So, like,

You know, we are entering contests. We realize that most people don't enter contests if there's any work. So, like,

01:03:45

my buddy Dan was amazing at this. I actually wrote him off and then later learned this guy's a genius.

my buddy Dan was amazing at this. I actually wrote him off and then later learned this guy's a genius.

01:03:50

He freshman year, this guy lives three doors down for me.

He freshman year, this guy lives three doors down for me.

01:03:55

And,

And,

01:03:56

we're like, yo, we're go alright. We're gonna go get food. And then, like, we're like, who are you waiting for? Where's Dan? And we, like, go to his don't go into his room. We're like, damn, let's go, man. We're supposed to we're hungry.

we're like, yo, we're go alright. We're gonna go get food. And then, like, we're like, who are you waiting for? Where's Dan? And we, like, go to his don't go into his room. We're like, damn, let's go, man. We're supposed to we're hungry.

01:04:05

He's like, oh, hold on. The deadline for this contest is in, like, thirty minutes. I gotta I I'm out. And I'm like, what contest? Why are you gonna take a contest?

He's like, oh, hold on. The deadline for this contest is in, like, thirty minutes. I gotta I I'm out. And I'm like, what contest? Why are you gonna take a contest?

01:04:14

And, like, Duke is full of, like, kids who play by the book. And Dan never really played by the He was like, he had his own little book that he was playing in. And so, you know,

And, like, Duke is full of, like, kids who play by the book. And Dan never really played by the He was like, he had his own little book that he was playing in. And so, you know,

01:04:24

he he's like, oh, this is Stride gum.

he he's like, oh, this is Stride gum.

01:04:27

Is that Shribe gum will give you free gum for life if you can make a commercial for, like, a twenty second commercial that's, like, cool for Shribe gum. So he took a little, like, flip cam. Like, it wasn't even smartphones back then. He took one of those flip cams, and he basically, like, filmed this commercial of himself in his dorm room being, like, whatever. Stri gum. The best goddamn gum in the world, brother. He's, like, doing this commercial. He submits it. He's probably one of three people that actually, like, read the fine print submitted a did the work to submit a commercial with that that filled in all the things. And guess what?

Is that Shribe gum will give you free gum for life if you can make a commercial for, like, a twenty second commercial that's, like, cool for Shribe gum. So he took a little, like, flip cam. Like, it wasn't even smartphones back then. He took one of those flip cams, and he basically, like, filmed this commercial of himself in his dorm room being, like, whatever. Stri gum. The best goddamn gum in the world, brother. He's, like, doing this commercial. He submits it. He's probably one of three people that actually, like, read the fine print submitted a did the work to submit a commercial with that that filled in all the things. And guess what?

01:04:56

Stride gum for everybody for the rest of college. Right? We had free stride gum for Really? He won. Get another one. He's like,

Stride gum for everybody for the rest of college. Right? We had free stride gum for Really? He won. Get another one. He's like,

01:05:02

Wait, what type of package did the gum come in? What's gum forever? Like, they don't know if you can just order out the impact. Basically, like, you could just keep ordering by some some limits.

Wait, what type of package did the gum come in? What's gum forever? Like, they don't know if you can just order out the impact. Basically, like, you could just keep ordering by some some limits.

01:05:11

They needed another one for this sandwich shop called spicy pickle. They're like, hey, we're renaming our mascot. And Of course, Dan's over there trying to rename the mascot. I'm like, damn, do you even like this restaurant? He's like, no. But you I wanna win. And I'm, like, you know,

They needed another one for this sandwich shop called spicy pickle. They're like, hey, we're renaming our mascot. And Of course, Dan's over there trying to rename the mascot. I'm like, damn, do you even like this restaurant? He's like, no. But you I wanna win. And I'm, like, you know,

01:05:26

he's, like, the definition of, like, play stupid games win Superprises, but he has so much goddamn fun doing it that you're, like, kinda wish I was doing this, like, Dan. And so he renamed so that the mascot currently for spicy pickle

he's, like, the definition of, like, play stupid games win Superprises, but he has so much goddamn fun doing it that you're, like, kinda wish I was doing this, like, Dan. And so he renamed so that the mascot currently for spicy pickle

01:05:39

is a pickle who's a spy

is a pickle who's a spy

01:05:41

called spy,

called spy,

01:05:43

the letter c, pickle. And he's got a business card, and he's a spy that'll help you out. And that's Dan. Dan created that character, and then we go We go to, like, the ceremony at a spicy pickle headquarters.

the letter c, pickle. And he's got a business card, and he's a spy that'll help you out. And that's Dan. Dan created that character, and then we go We go to, like, the ceremony at a spicy pickle headquarters.

01:05:54

And they're, like, twenty people in a circle cheering clapping for him, and they hand him a big check that says, like, three sandwiches,

And they're, like, twenty people in a circle cheering clapping for him, and they hand him a big check that says, like, three sandwiches,

01:06:01

and he wins. And so he just kept doing these things, and Dan's from Jersey.

and he wins. And so he just kept doing these things, and Dan's from Jersey.

01:06:06

And, and I feel like he just always had thing, which was like, I'm gonna win like, I'm gonna play these, like, I'm gonna find these random edges, and I'm gonna win. Like, I'm gonna just find these little arbitrages, and I'm gonna just constantly exploit them.

And, and I feel like he just always had thing, which was like, I'm gonna win like, I'm gonna play these, like, I'm gonna find these random edges, and I'm gonna win. Like, I'm gonna just find these little arbitrages, and I'm gonna just constantly exploit them.

01:06:18

Dude, we should do an episode on this because have you read about the guy who did it with snack pack, like put putting cups,

Dude, we should do an episode on this because have you read about the guy who did it with snack pack, like put putting cups,

01:06:25

Like, you you remember, you know, like, putting okay. So they they they ran this contest that says, like,

Like, you you remember, you know, like, putting okay. So they they they ran this contest that says, like,

01:06:30

I forget exactly how the contest worked. But you could, like,

I forget exactly how the contest worked. But you could, like,

01:06:34

if you pulled off the tops of the pudding and, like, lick it, it, like, said, like, you won this much in free airline miles, and there was, like, some contests around it. But this guy did the math where I I'm just I just had to Google it now to remember exactly, but he only had to buy, I think, thirty five hundred dollars worth of pudding. Which is, like, a significant amount in terms of, like, how much space it would take up in your room. And he, like, had all this put in. And he peeled all the packs, and he was able to redeem it for one point

if you pulled off the tops of the pudding and, like, lick it, it, like, said, like, you won this much in free airline miles, and there was, like, some contests around it. But this guy did the math where I I'm just I just had to Google it now to remember exactly, but he only had to buy, I think, thirty five hundred dollars worth of pudding. Which is, like, a significant amount in terms of, like, how much space it would take up in your room. And he, like, had all this put in. And he peeled all the packs, and he was able to redeem it for one point

01:07:00

two million miles, airline miles. And he, like, gained the contest.

two million miles, airline miles. And he, like, gained the contest.

01:07:04

And there's, I, I, we, at the hustle, we used to do this of people like gaming these contests. There there's, like, a bunch of people, there's this community of people who go and find these contests, and they're like, alright. Where did they make the mistake? Where if you follow this exactly, you could actually, like, milk it hardcore to the extreme. And there was a guy who did this with

And there's, I, I, we, at the hustle, we used to do this of people like gaming these contests. There there's, like, a bunch of people, there's this community of people who go and find these contests, and they're like, alright. Where did they make the mistake? Where if you follow this exactly, you could actually, like, milk it hardcore to the extreme. And there was a guy who did this with

01:07:22

putting. So he basically it was it was basically you get a thousand miles for every ten labels.

putting. So he basically it was it was basically you get a thousand miles for every ten labels.

01:07:28

And the because the whole thing was, like, for some reason,

And the because the whole thing was, like, for some reason,

01:07:32

this pudding is supposed to be healthy. And so they said if you eat a lot of it, it's good for you, and we're gonna reward you by giving thousand miles for every ten labels. And so the there was two dollars a piece. He figured out that he could buy them in bulk. And he's like, here's this arbitrage where profitable, and he did that where he got one point two million miles for thirty one hundred dollars. Wow. There's a Netflix show about this, about about different version of this. There's some guy trying to do this with, I think he had to buy cans of Pepsi or something like that coke or something to do airline. There's some show. I haven't I haven't watched it yet, but I saw it show up on on, on Netflix.

this pudding is supposed to be healthy. And so they said if you eat a lot of it, it's good for you, and we're gonna reward you by giving thousand miles for every ten labels. And so the there was two dollars a piece. He figured out that he could buy them in bulk. And he's like, here's this arbitrage where profitable, and he did that where he got one point two million miles for thirty one hundred dollars. Wow. There's a Netflix show about this, about about different version of this. There's some guy trying to do this with, I think he had to buy cans of Pepsi or something like that coke or something to do airline. There's some show. I haven't I haven't watched it yet, but I saw it show up on on, on Netflix.

01:08:05

Yeah. Then there's the McDonald's one. There's a a McDonald's one too where they where they, like That was just a scam. They just They scammed it. Yes. Yeah. But it is fascinating. I I do like reading about those. They're always fun stories. We should one of these days walk through an episode of all these people who have just gained the system. We used to do that at the hustle all the time where we would give I forget what it was. It was, like, one email subscriber to us was worth ten dollars. And if you referred, like, ten people, we would send you a t shirt, which was a profitable thing for us. And if you Google the hustle affiliate

Yeah. Then there's the McDonald's one. There's a a McDonald's one too where they where they, like That was just a scam. They just They scammed it. Yes. Yeah. But it is fascinating. I I do like reading about those. They're always fun stories. We should one of these days walk through an episode of all these people who have just gained the system. We used to do that at the hustle all the time where we would give I forget what it was. It was, like, one email subscriber to us was worth ten dollars. And if you referred, like, ten people, we would send you a t shirt, which was a profitable thing for us. And if you Google the hustle affiliate

01:08:34

contest,

contest,

01:08:35

all of these moms have there's mostly, like, a stay at home mom website, and it's called, like, coupon dash or, like, some well, all these websites were just people who enter contests, and they're like, hey, look, here's another one. You can win

all of these moms have there's mostly, like, a stay at home mom website, and it's called, like, coupon dash or, like, some well, all these websites were just people who enter contests, and they're like, hey, look, here's another one. You can win

01:08:46

a free pair of socks. If you if you refer fifty people, and it was, like, referral, like, rings, and we would get all of these people doing this and we'd and we would catch this. And we're, like, Why is, like, this, like, thirty eight year old woman named Cindy winning all of our prizes? We've never heard of her. She's won all this stuff. What's going on? And you, like, can figure out that they list your

a free pair of socks. If you if you refer fifty people, and it was, like, referral, like, rings, and we would get all of these people doing this and we'd and we would catch this. And we're, like, Why is, like, this, like, thirty eight year old woman named Cindy winning all of our prizes? We've never heard of her. She's won all this stuff. What's going on? And you, like, can figure out that they list your

01:09:06

contest on these websites and they game it like crazy. It's it's a pretty wild thing. So we had to create, like, a double opt in system because they just figured out they're, like, see them talking about that. Like, look, you don't even need to opt in your emails. You can just write, like, sean plus one at aol dot com. Sean plus two at aol dot com. And you just win.

contest on these websites and they game it like crazy. It's it's a pretty wild thing. So we had to create, like, a double opt in system because they just figured out they're, like, see them talking about that. Like, look, you don't even need to opt in your emails. You can just write, like, sean plus one at aol dot com. Sean plus two at aol dot com. And you just win.

01:09:23

And so that's when we had to change it, but, like, I that's when I learned a little bit about this underground world of, like, sweepstakes they caught it. Yeah. Yeah. Sweepstick hackers.

And so that's when we had to change it, but, like, I that's when I learned a little bit about this underground world of, like, sweepstakes they caught it. Yeah. Yeah. Sweepstick hackers.

01:09:31

Amazing. Alright. Should we wrap it there or do you wanna do any more of these?

Amazing. Alright. Should we wrap it there or do you wanna do any more of these?

01:09:36

We'll wrap it there. So I think the order of greatness

We'll wrap it there. So I think the order of greatness

01:09:39

the least interesting one,

the least interesting one,

01:09:42

I think it was either mine

I think it was either mine

01:09:44

or

or

01:09:46

the hot couple.

the hot couple.

01:09:47

The second

The second

01:09:49

the perfect couple. We hope the perfect couple down there because they've been winning at everything their whole life. Yeah. But it it'll go perfect. In our world, you live. And then Robert?

the perfect couple. We hope the perfect couple down there because they've been winning at everything their whole life. Yeah. But it it'll go perfect. In our world, you live. And then Robert?

01:09:56

Yeah. The perfect couple is the worst.

Yeah. The perfect couple is the worst.

01:09:59

Probably there's something set on the resume. Does feature sort of, like, ugly

Probably there's something set on the resume. Does feature sort of, like, ugly

01:10:05

winners.

winners.

01:10:07

Yeah. Like, the sort of, like, more ugly and, like, you know,

Yeah. Like, the sort of, like, more ugly and, like, you know,

01:10:12

slightly

slightly

01:10:13

shady you are

shady you are

01:10:14

the higher you seem to rank on my first million. I don't know if that's intentional or unintentional, but it definitely definitely happens.

the higher you seem to rank on my first million. I don't know if that's intentional or unintentional, but it definitely definitely happens.

01:10:20

Yeah. So the hot people, they're your your

Yeah. So the hot people, they're your your

01:10:24

and then we'll go Robert Earl. And then the one above that is,

and then we'll go Robert Earl. And then the one above that is,

01:10:29

oh, Scott Stortch is gonna go number two, Guthrie Rinker. Number one, the juiciest,

oh, Scott Stortch is gonna go number two, Guthrie Rinker. Number one, the juiciest,

01:10:34

but Scott Storage is interesting too, but Guthrie Raker, I think there's more to learn.

but Scott Storage is interesting too, but Guthrie Raker, I think there's more to learn.

01:10:39

Alright. So that's it.

Alright. So that's it.

01:10:40

That's the part.

That's the part.

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