00:00
How much do you think Obama charges? I would have guessed two hundred fifty to three hundred fifty k. That's my guess for, like, a speaking in engagement.
00:07
But honestly, it could be more. It could be like double that. Dude, so I think it's I heard rumors. It's in, like, the one two one point two million range.
00:15
And that makes way sense. Wow. Obama is not gonna get out of bed for less than a million.
00:27
Alright. What's going on? I have been bursting at the seams to tell you a story.
00:32
You sent me the teaser. You go, I got the best story.
00:35
I was like, alright. Let's hear it. And you're like, on the podcast. Not here. I was like, okay. Well, give me, like, a clue.
00:41
Can't say anything on the podcast. So I'm here now two days of a tease later. Let's hear it. Alright. So
00:48
There was this guy who you had in the podcast, the comedian, Hassan, what's his last name? Minaj?
00:53
Minaj. Yeah. I his is it with an h?
00:57
Yeah.
00:58
So
00:59
I was out to eat with my friend Jason Jason Yanoitz from, Blackworks on Saturday night, and we were sitting
01:05
out side in New York City just having dinner. And I see Hassan walk by. I forget his last name, but it was Hassan and his I was like, oh, shit. I can't remember his last name. So I don't wanna scream out his last name, but you know, I know it's Hassan. By the way, he can keep pronouncing it. Hasson. But but but let's keep going. Hasson. Sorry. Yeah. And I see him walk by.
01:23
And, I go, oh, Jason, there's, that guy that he he was on our pot. I wasn't there, but he was there. Should I should I go say what's up to him? And Jason was like, yeah, just go do it. It's like, alright. Fine. He already made it down the block, but that's okay. I'm gonna run. So I get up from dinner and I kinda like chased him down. I was like, oh, man, I'm gonna look at weirdo, but whatever. He'll know. And they go, hey. Hey. And, like, people are, like, looking at, like, c b, like,
01:44
they make something's up. I was like, no. I'm just gonna just gonna grab them. And, I cross the street and I find grandma go, Hassan, what's going on, man? And he he turns around and I go, what's up, dude? Sorry. I didn't mean to bother you. He was with the he was with his girlfriend or someone, a girl. And, I was like, hey, man. It's me Sam Parr. I think we chatted once or twice on Twitter, but you're close with Sean, and you were on the podcast. I wasn't there, but I just wanted to say, hey, I love your work. And he goes,
02:07
what? I go, yeah. I'm just like, you know, I'm Sam from my first million and he goes, dude, I've never been on a podcast before.
02:15
I was like, what do you mean? You were dishonest. He goes, what do you think I am? I go, you're Hassan, the the comedian, the comedian. Right? And he goes, no. That's not me. And then, I was like,
02:25
oh my god. I am so embarrassed, dude. I am I was like, surely, you get that a lot. Right? He goes, Yeah. Like, sometimes, but, like, it sounds tall. I'm short. And I was like, well, I it was for a podcast, and I only saw his, like, torso
02:38
and, like, am I even explaining this? Like, this doesn't even make sense. So I I turn around and I walk away. And he and he and he goes, Hey, man.
02:46
And he and then he chases me down. And he goes, what, what podcast did you say? I was like,
02:51
I told him originally MFM. I go, it's my first million. And he goes, Are you Sam Parr? I go, yeah. What's going on? And he goes, check this out, and he holds up his phone, and he had my first million up on his Spotify he was, like, you know, previously listening, and he totally knew what was up. And his girlfriend started laughing, and it went for being, like, the most embarrassing thing I'd done all year. Too. It kinda worked out, aft after a while. It was horrendous. Like, I'm getting chills just discussing. I I can't I was so embarrassed.
03:20
Like, I'm so thankful he didn't say, like, what do you think all Indian guys look alike?
03:24
But,
03:27
it was quite bad. That's hilarious.
03:29
He,
03:30
so the whole time when you were first talking to him, he didn't, like, be like, oh, by the way, like, he waited to realize, like, this podcast he was listening to that you or him?
03:39
Yeah. He was like, wait. Are you? And then he he it was just like a it was the whole interaction wasn't incredibly uncomfortable. Yeah. It was it was a very weird interaction,
03:48
but, like, it went from being, like, it I was I was, like,
03:52
Like, I made this face, like, I made it a cringe face to him. I'm like, oh my god. I can't believe this. This is gonna go on the internet. Like, this is gonna be known as, like, This guy thinks we all look alike, and it and it worked out okay.
04:06
Dude,
04:07
I have, like,
04:09
I don't have real nightmares, like scary stuff happening to me. My nightmares are situations like this. Like,
04:16
I'll have, like, a nightmare where it's, like, I'm at a dinner,
04:19
and I'm just I'm, like, trying to, like, butter up, like, this person. I'm trying to, like, you know, be friends with this person and and talk to him and make jokes with them. And the whole time I'm calling the guy Ross.
04:28
And, like, at the end, somebody's like, why are you calling him Ross? His name's Rick.
04:33
And I'm like,
04:34
I'll be calling a Ross for one hour.
04:37
I'm like,
04:38
these, like, micro cringe moments. Or, like, when someone
04:42
nice or someone who you wanna impress. Like, I remember I had this guy. I was trying to work at their company, and I was interviewing. And he's like, what's going on? And you reply with good?
04:53
It's the worst.
04:57
Have a good one. You too.
05:00
Yes. Oh, right. No. You work here. Never mind.
05:04
I'm sorry that I said that.
05:07
It's one of those things. I alright. Let me let me ask you a question. Actual,
05:11
horrible. I can't tell you the actual horrible. This is not even funny.
05:16
This is more like a confessional for me. You're like, you know, forgive me father. I've sinned type of thing.
05:21
I was at a holiday party once,
05:24
And
05:25
some some woman came up to to, like, our table. She, like, knew the person I was talking to. I didn't really know her, but I think I had met her once before. Was so vague in my head.
05:34
And I was like, oh, like, when's the little one due or when's the little one coming? And
05:39
She had just had the baby.
05:42
And I was like, oh, my
05:44
and I'm I was a twenty four year old dude. And in that moment, I was like,
05:48
Like, it took me a second to even understand what I had done
05:52
and how bad it was. And then I was just sitting there with a stupid look on my face.
05:58
And I didn't know what to say. Like, too much time passed even, like, like, two beats had passed. Now I couldn't even apologize. She had tried to, like, move on to, like, spare me the cringe.
06:08
And I knew she's feeling bad, and I'm feeling
06:11
equally bad. And I literally, this is ten years ago.
06:15
And, like, I still feel it the same way I did in that moment because there's I've never recovered. Like, it's been the same feeling for ten years straight. Yeah. That's embarrassing. It makes me feel horrible.
06:25
Yeah. I guess. Just don't say anything, dude. Don't talk to anyone. That's, like, the only motto is do a podcast with your friend. And speak to nobody else. That's the only way to do it.
06:36
I mean, that mistake you made, like, that's I think that's a mistake that many people make one time and one time only.
06:42
Then you just never ask about pregnancy. You just never the most awkward thing is sometimes if they ask you, if you wanna touch their belly,
06:48
I don't ever do that. Who asked you? Nobody asked that? Dude, I remember, like my belly? Well, like, you like well, like, you know, there's, like, kids, like, when you're younger, it's like, hey. Do you wanna feel the baby kick when you're, like, four? I remember, like, someone asked me that right when I crossed that threshold of when it's like, no. I don't wanna touch a grown woman's stomach. And, like, I I distinctly remember that around, like, fourteen years old or twelve years old. I was, like, I think I'm I think I'm past that point. This we we went to the point where, like, I don't want my parents to see me naked anymore. Like, whenever that whenever that age is, that
07:20
You know what I mean? Well, I was fifteen and stopped showering with my mom. Yeah. That's
07:26
It's just, like, there's, like, a distinct. It's, like, it's hard to say what it is, but you know it's before and after.
07:32
Yeah. Life is actually, like, people say, what's the meaning of life? And life, the meaning of life is to just avoid those exact moments that we're talking about. That's really the only purpose of life is to try to just avoid these
07:45
horrendous seconds that can that will come up. Dude, can we brag about being the number one podcast? Can that be like a thing?
07:52
Alright. Yeah. So this weekend, we were number one in the business category. We were number one in entrepreneurship. We were number forty, I think, in all of America.
08:00
What are we right now? Did it stay the same?
08:03
I don't know. I didn't check. But just that screenshot was incredible. I mean, like, You see Tim Ferris's podcast. It's like, dude, I remember, like, I've been listening to that. I had been a fan of him for a long time. And even though I know these charts are they're not, like, That doesn't mean we're bigger than their podcast. It just means, like, the velocity, like, the -- Does that mean? -- we grew fast. And so it moved us up higher that week or whatever.
08:26
There's something like secret formula.
08:28
But even still, that secret formula the fact that whatever the secret formula is, if we can be that conversation on any secret formula. That's kind of a that's kind of a cool moment. And,
08:38
I don't know if it's because we had some pretty dope episodes with Dharmesh and Peter levels and maybe some of the growth stuff that Jonathan's doing. I I don't know exactly what it is. I think it's all the above.
08:48
I think it's all the above. I know that they're, like, spending need to grow and they're doing some promotions. I don't exactly know what. And then Dharmesh,
08:56
was popular. And whenever Dharmesh comes on afterwards, always see him doing stuff, like, emailing it out to his email list and doing things like that. So he's always promoting it. And then Peter promoted his episode a ton. So I think that's why it happened. But, yeah, we were like, you know, we, like, we're beating, like, legitimately famous people. Like,
09:13
like, if you scroll through the top fifty podcasts in America, you're like, oh, that person. Like, if I saw them, I would ask for a picture. And we're, like, ahead of a lot of these people. Right.
09:23
I that's the type of person who I mean, bear embarrassed if I said good and when they ask, what what's up?
09:29
My, that my favorite, this is tweet from this guy, bengali
09:33
underscore eighty seven. The this is the tweet he goes,
09:37
best business slash entrepreneurship podcast out there. Big money that is. No small boy stuff.
09:45
I was like, dude, if that's not the new motto of the podcast, no small boy stuff,
09:51
big money big money stuff. No big money that is. No small boy stuff. I had, just incredible. When I was walking around New York this weekend, I had a couple people throughout the day come to me and say they're they're listeners. And a few of them said, I'm your dog, you know, because that guy, we had an episode where they what did what did he say? He's like, hey, I wanna work with you. I wanna be your dog.
10:12
Dill I'm Dylan, the dog. I'm your industry. Dog.
10:16
Alright. Let me ask you something. That's a good shit.
10:19
Yeah.
10:20
You get paid to speak sometimes. Right?
10:25
Sometimes. I say no most of the time because
10:27
yeah.
10:28
I've done it a couple times. And it's kinda crazy to, like
10:31
it's kinda crazy when you say the number. You're like, alright. Yeah. Okay. I'll come talk, but it's gotta be ten grand. And they're like, okay. Great. And they're just like, wow. Ten grand just to talk. Like, you know So I just stepped under construction. Like, you know, I, like,
10:45
Not that I would do this for free, but it just seems like something you shouldn't have like, it seems like something that's so weird to pay for. And I know I get it. I get the logic. It's like, You have an event. You kinda need, like, someone to give an appearance. If that a person matters to your community, that's cool. If you think they're gonna add some value. Great.
11:01
It is just wild. Don't like, isn't there a part of you that's just, like, still remembers being, like, totally broke? And you're just, like, what the hell is happening? You could just, I can use one Zoom call for twelve grand. That's insane. Well, I've never done a Zoom call like that, but so HubSpot, they have their conference coming. Are you gonna speak at the conference? We're supposed to speak. Are you gonna fly out or no?
11:20
TBD. Only if they pay me fifty grand.
11:23
Yeah. You'll have to take that up with them, but it Obama is gonna talk. Obama's talking. And then, like, a couple years ago, they had Oprah. Oprah talking. And I did some research. How much do you think if you're Obama and Oprah, I would put them in similar categories. Maybe Obama a little bit above in terms of influence, but not, like, terribly above. How much do you think and and I didn't ask them. I just researched it and I, like, try to find contracts. How much do you think Obama charges?
11:48
I would guess something between
11:51
I would have guessed two hundred fifty to three hundred fifty k. That's my guess. For, like, a a speaking in engagement.
11:57
But honestly, it could be more. It could be, like, double that. Dude, so I think it's I heard rumors. It's in like the one two one point two million range.
12:05
And that makes way sense. Wow. Obama is not gonna get out of bed for less than a million. And I hear Oprah is around the one million dollars. No small boy stuff for Obama too. No. Definitely not. And so here's why so I I've heard, like, rumors that I talked that have had them before, and that's kinda how it came with that number. But let me give you some insider numbers. So I only had one paid speaker ever at Hussicon. So at Hussicon, collectively, we probably had
12:28
two hundred or three hundred speakers over a couple years, a handful of years. Casey Neistat was the only speaker that we had who we paid, and I was supposed to not supposed to talk about how much you pay him, but, like, this was, like, years ago, so I I can do it. This was, I think, at the height of his popularity,
12:44
I only paid him twenty five thousand dollars plus a private flight from LA to San Francisco
12:52
for six thousand dollars, or from San Francisco to LA. I forget, but one way, it was only six grand plus twenty five thousand dollars. That's nothing. Right?
13:02
Twenty five grand. Cheap compared to what? Because was at the peak of his powers at that time too. Right? It's not like Yeah. Yeah. For sure. He's not like not like some seedless, you know, person who used to be famous. It's like, no, guys, his nice job was a big deal then. He's a big deal too. So I tried to get Gary Vayner's truck to come speak at an event once. And he offered, his asking price was a hundred thousand dollars or I think he said that you would have to buy a hundred thousand dollars worth of books, and that somehow, like, pushes him up the charts or
13:30
something like that. And,
13:32
So, very Gary Vaynerchuk was a hundred grand.
13:35
And I got speak. I I I spoke somewhat recently, and I asked I got paid twenty five to twenty twenty to twenty five thousand dollars or maybe it was twenty grand plus flights. And then I think that we had, Ashton Kutcher spoke at an event that I was at, and the,
13:52
the organizers,
13:53
like, kind of, like, implied, like, they paid him around a hundred and fifty grand.
14:01
Our software is the worst. Have you heard of HubSpot?
14:04
See, most CRMs are a cobbled together mess. But HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot.
14:16
This has always been the playbook. Like, I met a guy once who was writing a book. And I was like, nice. Like, you know, what's your goals for the book? And, like, he was kind of answering me, but I got the sense, like, I feel like you, you know, you ever hear a story and you're like, I feel like you're leaving out the one important detail that makes all of this make sense.
14:32
Like, you're not saying the wrong thing, but I feel like you're just not saying whatever the right thing is. And sure enough, like, twenty minutes and he's like, Yeah. Basically, you write books so that you can get paid speaking gigs. Like, it doesn't matter who reads your book or how it's you just need to be a guy who writes a book. And then you, like, do a thing. You, like, pay a certain amount to get, like, up in the charts. So you could say New York Times bestseller
14:54
or, like,
14:55
you know, Amazon best seller.
14:57
And,
14:58
and then that just increases your paid speaking rate
15:01
by, like, fifteen k.
15:03
And then that's, like, you know, how you make your money back for this whole, like, book process.
15:07
And I was, like, oh, okay. That makes way more sense. Like, now I understand
15:11
And I I was like, so this paid speaking gig, like, how does this work? And he kind of broke it down for me, kind of step by step. And I remember being intrigued, but also
15:20
you know, the cost of, like,
15:22
the, you know, they're basically, like, the idea of, like, oh, yeah. What do you do is you fly around, like, you basically have to go you're never home. You're flying around all the time. So he was, at that point, trying to figure out, alright,
15:32
the next step after this, you know, and and I sort of started thinking about, okay, what is the move straight to the end version of this? And I was like, oh, okay. I think I know what I would do is, like, I would do a this is how, like, I was thinking about the podcast at this time. Like, I was thinking about creating one. I was like, I think I would do a podcast that I could just cord right here whenever I want, maybe in batches.
15:51
And as long as the conversation's fun, I I don't think I would care about making any money off that. And I feel like if I could do that and I could get, like, you know, what if, like, a million people were fans of the podcast
16:03
I feel like that would just jump me where all these try guys are trying to go or they're like, ultimately, I think what a lot of people want is, like, they
16:11
have a topic that they're really curious about that they like to research, they like to do experiments in. And they're just trying to figure out a way to get paid to be professionally curious about that thing. I think that's, like, the generous version of, of, like, how to think about this. There's, like, the skeptical version of which is just, like, oh, dude. You're just, like, some motivational speaker, like, sort scamy guru guy who wants to go around and blah blah blah. But the I think the re the earnest people, I think they just wanna be professionally curious. It's like How do I get to spend ninety percent of my time just, like, digging in on this topic? I'm a nerd about. And then, like, somehow translate the other ten percent of my time into enough money to fund me to do that in a in a cool way.
16:46
And so I think that that, you know, that's how I think about this stuff. What I've been doing for speaking is I actually haven't asked to be paid lately, but I do tell them I need two first class flights.
16:56
And I want you to pay entirely for the hotel for a week. And I will only say yes if it's so my wife and I, basically, it's so we can go to
17:04
a cool place. So I only say yes, but let me tell you something interesting. So Robert De Niro,
17:09
he, so the Wall Street Journal did this thing, Remit, our friend Remit's shared it. Listen to Robert so here's what Robert Danielle got paid. So he did a movie called Savage Salvation in September two thousand twenty. He got paid eleven million dollars So he was gonna be there for eight days.
17:23
He asked for a round trip private air transportation on a golf stream five. Is that or six. I don't know how Roman numerals work, but a gulfstream jet. He, got to keep all of the costumes, wigs, and prosthetics, all the stuff that he wore on this on the plane. Or all all the stuff he wore in the movie. He got to keep all of it. He wanted, an additional fee for his,
17:44
personal He had to come and be flown there, and he had to be put up at the Ritz Carlton.
17:49
In addition to the the ten days that he had or the eight days he had to be there for production, he wanted the seven day Vay all a expenses paid vacation
17:56
to the Ritz Carlton
17:58
followed by a vacation in Puerto Rico where you also had to pay for his jet And, it had to take his whole family, to and from.
18:07
And then finally, he wanted one round trip jet fry one round trip
18:12
private flight jet between New York and LA Day and LA for a five day stay anytime within twelve months.
18:19
Those are all of his ass in his contract. For all for eight days will work. That's not bad.
18:25
This cool, it means, like, I'm a hostage negotiation. It's like, I need a briefcase with the cash, and I need a a jet that's fueled with the engine on, and I'm gonna get on it. Dude, check out this website. I just sent you w s b dot com.
18:37
So I had once heard that, like,
18:42
you know, like coach k who's who's the co the basketball coach at Duke.
18:47
I remember back in the day, you kinda had, like, a salary of, like, wanna call it, like, not back in the day, but, like, He's the number one college basketball coach, most winning his coach of all time. I'm really curious how much does he make?
19:00
Shachevsky is, his last name. It's like spelled with a k and then a bunch of Yeah. Yeah. Yeah. Okay. So,
19:07
so he's now, like, seventy five. He's like at the top of his game, he just retired. So he was making twelve and a half million a year to coach college basketball at the time.
19:15
And I think that, like
19:17
but I remember when I was in school because I went to Duke. I remember
19:20
Reading at that time, his salary was, like, maybe half that. It was closer to, like, four or five million. And he had gotten offered a contract with the Lakers that was gonna pay him over ten million, and he turned it down. And I remember just thinking, wow. It was a guy, like, ten million a year. I was like, the guy turned down, like, basically an extra fifty million dollars to go do this deal,
19:38
Like, that's pretty impressive. Like, why,
19:40
you know, why did he do that?
19:42
And
19:43
I started looking into, like, how he made money. And, basically, he makes more money, I believe,
19:49
or at the time, he was making more money through his endorsements,
19:52
speaking fees, books, tours, things like that, then he was his, like, actual day job. And so if you go to the site w s b dot com, he's listed on there. And it says, you could see a bunch of speakers, and you could see how much they charge. So Bob Eiger, the chairman of Disney. It's, like, says, like, you know, you gotta contact for fees. For coach k, his says, like, seventy thousand plus is his speaking fee. And so you wanna go get this guy? It's seventy thousand plus. And so there's these businesses that are based these booking agencies
20:21
for well known speakers.
20:23
And I feel like this is, like, a really interesting little niche business to be these, like, middle man agencies
20:29
that just aggregate demand for this, like, you know, roster of of speakers that they can book out. So you know how based like, maybe eight years ago, we kinda laughed at YouTubers. It's like, there's they're not real celebrities. They're just internet celebrities or they're not they can't they're not gonna be real business people, but now, you know, like, there's a a world where some of them are gonna be billionaires.
20:49
And, then Yeah. It had it had a vibe that was like,
20:52
oh, you make videos. That's cute. Yes. Yes. Yes. Like, a condescending type of vibe. And now that there's, we had the guy I forget his name, but he was on the pod, and he, he's the founder of the management company that manages mister Beast. What was his name?
21:07
Yeah. I'm talking about Reed. Read. Yes. Read. And night media.
21:12
Yeah. And, like, there it's, like, there's, like, it's potentially gonna be a pretty large business.
21:17
Do you think that these type of speaker bureaus and these some of these agencies, what are the Twitter boys gonna get them love? You think, like, is, like, is there gonna be, like, Like, you know, we didn't boys. Is there gonna be, is there gonna be a Twitter agency for Sah Hill Bloom in in Sean Prairie anytime soon?
21:36
Well, there should be. Right? You said you're getting paid to speak. Sal gets paid to speak. I get paid to speak.
21:42
So, obviously, there is demand. We already are doing the behavior. Just haven't gotten rolled up. Like, these got, you know, we're we don't have enough,
21:50
you know, sort of gray hair on her chest to go get on to one of these, like, rolodexes of, like, you know, whatever Washington speaker Bureau.
21:58
But why not? Right? Like, I I I do think so. And I think cameo kind of
22:02
shows the demand for this sort of thing. Because people are willing to pay, you know, a hundred bucks a pop for these, like,
22:09
fifteen to thirty second videos from, like,
22:12
you know, tier two, tier three, tier four, celebrity,
22:15
you know, just saying happy birthday or whatever.
22:18
And I think Tammy was trying to go stream where they're like, yeah. You could do meet and greets. You could do corporate appearances. You're try I think Cammy was trying to move into that space.
22:26
But, yeah, I think definitely somebody could create a little bit of
22:30
you know, one of these, like, speaker speaker businesses that, like, basically books out podcasters
22:36
youtubers,
22:38
Twitter boys, like, you know, TikTok stars
22:40
to go and talk at, you know, corporate events and and marketing events, stuff like that. Guess how much revenue this company Washington speaker bureaus does?
22:51
Oh, god.
22:52
Okay. My guess, thirty million a year.
22:56
So they were acquired in the year two thousand. The year they acquired, they're doing fifteen million. They're bought by,
23:03
This company that I forget it's one of the ad agencies that sounds like the COVID name. Is it omnicrop? I forget what it was. Like, one of the, like, there's one there's, like, basically, like, five ad agencies that owns, like, everything. I forget which one it is. And,
23:16
when they require, they're doing fifteen million, but that was in nineteen ninety nine. In two thousand and
23:22
seventeen, they did a hundred and fifty million in revenue.
23:27
Fucking crazy. Right? Just speaking. By the
23:30
way. You wanna know a homie move, homie move. Whenever somebody asks you to guess something, always guess low.
23:37
No bigger shit on you feeling than you guess, they're trying to impress you with some fun fact about how cool this thing is and you guess too high. They're like, well, I mean, it's not it's not that good. And and then it sort of just takes all the wind out of it. So the the homie move is always Whatever you think it is, cut it in half so that they can have the win of being like, no. It's even more. You're like, what? That's crazy. Right? Like, that's how you do it. That's good. What do you wanna do now?
24:05
Oh, Sarah Moore. I'm just scrolling this thing.
24:09
Dude, Terry Bradshaw, forty k. We can get get Terry Branch off. For this guy's got four Super Bowl rings. Good old Terry. You can get him for forty k to I don't care about him that much, but
24:20
I I yeah. We should get some more people. I heard a rumor, another rumor that we could have gotten Arnold Schwartzneger on our podcast for a hundred k.
24:28
I don't know if that was like a one off thing, but there was, like, some consideration I'd heard about it. And I
24:35
I I mean,
24:37
Arnold's pretty cool. I don't think I would spend a hundred thousand. I don't think he could give us a hun I don't think he would give the podcast a hundred a hundred thousand dollars worth of promotion.
24:44
Right? People have asked me this before. What do you think is the what would be your dream guest? If we just had one there's just a hundred thousand dollar budget
24:53
that was gonna go to somebody guaranteed that they come on the pod, who would be your your person that you had put on there?
24:59
I mean, it's gotta be like someone really famous. So definitely like an Elon
25:04
or,
25:05
like an Obama or a Trump, like a president,
25:09
like, who would be the most famous person that you could ask them questions? And
25:13
is that because you're thinking what drives the most, like, clicks or is it more like that's the person I would want to have a pot? Yeah. No. I don't think I don't know if I would enjoy a conversation with Elon. Like, I think he that would be an situation, I think. I don't think that would be particularly enjoyable. Do you?
25:30
I I hundred percent agree with you. I think it would be honestly sort of uncomfortable in a giant like,
25:36
it's almost an automatic letdown. It's like you're going to have such high hopes and expectations and want it to go so well. It's gonna be kind of a difficult conversation.
25:45
Gonna, like, fly by really quickly. Like, there's gonna be fifteen minutes where you're like, shit. We've been talking about this for fifteen minutes. Like, oh, no. I need to, like, switch course here.
25:53
He's not gonna know the vibe. He's not gonna, like, he's not gonna come, like, ready to do what we do well, which is, like, you know, shoot the shit and kinda brainstorm and tell stories.
26:02
So I'm not sure that that would be
26:05
I would I would go for somebody. If I was gonna pull one one like that, I would just be like, Who is the best person that would actually love the type of conversation that we have and be great at it? I think that's a little bit hard. I think that, you
26:17
know, I think you'd have to take this archetype of, like, who is the kind of, like, an idea machine,
26:23
but also
26:24
has, like, name and reputation has done stuff.
26:27
And,
26:29
I think Peter Teel is interesting.
26:31
I think Peter Teel might be interesting, but he's not that famous. So I don't know how much traffic he would drive.
26:37
Oh, I think he I think he drives a good amount, especially, like, in our niche. I think I think people because he doesn't do a lot of content. Right? Like, you can go get, like, on the site. You can go get Damon John from Shark Tank. And it's like, but if it's forty k, but he's everywhere, dude, like, first of all,
26:51
come on. I mean, Phoebe was cool, but, like,
26:54
is what we want.
26:56
And secondly, like, you know,
26:58
I I don't think that he and he does appearances everywhere. So you need somebody who people are sort of starved for content from. Maybe it's like an evolved or Peter Till. Somebody somebody who intentionally limits their number of experiences so that, you know, yours if high search demand and not a lot of, like, hits coming up. Yeah. I don't know. I I wouldn't want it to be him. I would wanna I don't I don't care about that guy. I can't think of any other examples, though.
27:21
I don't fucking know. I would be uncomfortable with anyone anyone who's, like, intimidatingly good, I'd be uncomfortable being around. Like, I if I made a joke to Elon, he wouldn't laugh. Don't think he would laugh. I think Obama would definitely laugh at everything. Even if he he would it's one of those type of guys where you would say something and he would giggle. And it's like, wait, what did I say? He's like, I don't know. I just I the the the tone of your voice, I was I thought I was supposed to laugh, so I did.
27:46
Right. And I'm so trained on socializing that I don't actually need to be here for this. I could just autopilot, mimic all of the things I need to do socially for this to be a positive experience for you.
27:57
Right.
27:58
I don't know who I'd want for a hundred grand. K. Alright. So we have someone here, but before we get to that person, tell me,
28:04
about Sarah Moore. I did the yeah. Can I do the server more update? Okay. This is kind of incredible. In fact, this should probably move to the beginning of the episode. It's probably the most interesting bit. So a while back, maybe a month ago,
28:15
I came on here, and I was like,
28:19
dude, there's this business. Have you heard of this business called egg cartons dot com? And, you're like, no. What what is that? Well, it's exactly what it sounds like. You go to egg cartons dot com, and it's a place where you could buy the packaging, the carton,
28:30
for eggs.
28:32
And, like, but also packaging for a bunch of different varieties of eggs, like huge shipments, small ones. Eco friendly, not eco friendly, but also just like in general, like, other packaging materials as well. So I was like, yeah. Fascinating business. Right? Like, you go there. It's a old school looking website. You know, it's like dial one eight hundred eggs dot coyote or whatever, like, to to call us to place an order. And I was like, this is fascinating. So I dug in. I was like, who's behind this? And I basically found that it used to be owned by this guy. He ran it for twenty four years. I was like, okay. This sounds about right. You know, his LinkedIn picture was him, like, with a you know, like a phone with a cord in it. And he's like, got it up to his neck. And he's like, he's sitting at a messy desk. And I was like, this looks like the guy who started at card dot com twenty five years ago.
29:12
But now, as I noticed, oh, it says, like, he ended his ownership one year ago. So who who's behind this? And I saw that there was this woman named Sarah Moore who was, like, not what you would expect to be like it's like, oh, this person should be like the CEO of Blue Lemit or something like that. Why is she getting into bag cartons of all businesses?
29:29
Like, beautiful Harvard graduate.
29:31
Yeah. Like, you it looks like a celebrity a little bit.
29:35
And so I tried to reach out to her. I couldn't get a hold of her. And so but I couldn't resist. So I came on the pod and I told the story. It's like, yeah. So, basically, it looks like she purchased this business.
29:44
She did, like, one tiny interview about it. And, blah blah blah. But I had done one thing that I didn't tell you about, I don't think, that day, which is
29:53
I've been experimenting with a format that I wish people use more on me. Like, when people reach out to me, it's like, oh, I'd love to talk to you sometime. Like, if you have a question, just send me the question. In fact, if you have a bunch of questions.
30:03
Like, just send me a Google doc. I'm gonna look at it. And if I wanna answer, I'll answer if I don't, I don't. And so that's what I did to her. I go
30:09
I sent her an email. I said Edcartons, like, exclamation points. I go, that's hilarious. Like, what a hilarious niche? I go, we got this podcast. I'd love to feature you on it.
30:18
I have five questions for you on this Google If you answer them with bullet points, I'll tell your story on the podcast. We get twenty million dollars a year. It'll be great for your business. I go, this is me on Twitter, by the way. Whatever. I sent it. No reply for
30:31
twenty days.
30:33
Then she go she emails me out of the blue. She goes, I couldn't have paid someone to make me sound as cool as you and Sam did on the podcast last week. Thank you so much. I filled out your Google doc. I think they'll answer your questions. I would have responded earlier if I didn't think this was spam,
30:46
blah blah blah. Send me send me your address. I'll send you some class egg cards. Right? So I wanna read you what she what what I read to her and what she replied. But did you want any are you gonna Are you gonna accept those pardons?
30:59
Very nice. Very nice. Very nice. Very nice of you, Sarah, but thank you. But, no, thank you.
31:06
No. Did everything in the house get turned into like a toy storage container? You you I have toys forever all shapes and sizes. Alright. So Alright. What did she say? So I basically said, here's my question. I go You go you bought egg cartons dot com. Did you buy it alone? I was part of a PE firm. She goes, alone ish. I started a PE firm alone to buy a business, but It wasn't your typical PE firm. My office, my quote unquote office was just a library at school. There was no fund,
31:29
like, no money. I had a lot of help. I had over fifty unpaid interns come from Craigslist,
31:34
and I had them sift through over four hundred thousand private companies for a year and a half or found egg cartons dot com. What?
31:43
The yeah. I know. Then I go I am so that was my first question. Second question. I go, how the heck did you buy it? Or no, why the heck did you buy it? What about the business made you wanna buy it? Was it the name, the customer retention? What what drove you to? She goes, my goal was to buy a business with all debt so I can a hundred percent ownership. I had no collateral, though, except for my two thousand twelve Rev four.
32:03
So, I was trying to find something that was already stable enough that I could pitch a bank that the business itself was the collateral instead of my rav4.
32:12
That so I needed historical cash flows. This business fit because it had been profitable since start in two thousand one,
32:18
had a high barrier to entry given the domain name, and a hundred plus other similar domain names that they own. Like, Edcartins,
32:25
like misspelled,
32:26
egcarton dot com, blah blah blah.
32:29
Then she says the founder has she's usually purchased all these domains over the years, protect their, like, their demote.
32:35
It was simple enough. It was also a simple enough business that somebody with zero operational experience, me,
32:40
an average intelligence, me, could operate if they tried hard enough.
32:44
I was like, wow, this is incredible.
32:47
Then
32:48
I saw I said, live in Silicon Valley. People here are obsessed with crypto, AI, blah blah blah. They would underestimate egg cards dot com. Can you give us a sense of the scale of the business? That's a really good way to fit that.
32:58
That's a that's a beautiful way to frame that question
33:01
because you nade her a little bit. Like, you said something a little rude. You're like, yeah, you know, it's probably not that big, but maybe it is. You know, like, impress me. Right. I would think this is small. But, you know, I'd love to be surprised. Yeah. Would you say that this is more than this and less than this? And so anyway, she came back with,
33:17
I'm in the middle of, something that prevents me from sharing the numbers publicly. All I can say is that a revenue is less than fifty million.
33:24
I was like, oh, okay. Okay. But that you
33:27
not less than twenty. If it was less than twenty, I feel like you would have said less than twenty. I feel like that that would be the case.
33:32
I said, how'd you negotiate the deals? She's like, god, there's a bunch of contacts here. She goes, in summary, I harassed the owner until he replied. Then we hit it off. We came up with evaluation together. Then I contacted over a hundred banks, most of which told me to f off. One of them threw me a bone and agreed to an under un collateralized loan. The final deal was seventy five percent bank debt and twenty five percent, the seller's note. So she bought this with no money down. Like, the bank financing and the seller financing.
33:57
She said before buying the business, I had, I overpaid an accountant to check my work and do an audit of the business because frankly I had no idea what I was doing. His fees got rolled into the deal itself. So,
34:07
she used an accountant to cover her ass, but also paid him out of the deal itself.
34:12
That sounds amazing. Any other fun tidbits or anecdotes I I could share. She here's what she says. This is where it gets great. She goes.
34:19
While searching for their business, I participated in several research studies just to make money
34:24
like, to while I was doing my search, I went from I went legally blind from a deodorant study for a bit. So I had to take a break from working from working until, like, a read again.
34:33
She goes, my response rate was awful. I started doing borderline and saying things to get a reply. At one point, I took a photo of myself wearing a sweatshirt that I wanna buy your business with a massive grant, and I faxed it out to thousands of businesses a day.
34:46
To this day, I run into owners who recognize me from those faxes. One of those owners is actually my neighbor.
34:51
Then she says, the library we worked out of required a school ID to enter. Most of my interns didn't go to the school, so we had to get fake IDs for all the interns to get into the library. Every time we hired someone, there was a lag because we would need to get more IDs.
35:04
During co before COVID, I used to fly to chan China needed to examine the egg cartons. My first trip to India, I got held by Indian customs and interrogation for hours because they didn't believe that I was coming to India alone. They did not believe that I was coming to investigate
35:16
egg cartons.
35:19
Related to India. I almost got killed there. I rejected a shipment from an Indian vendor. The his whole family lived there. He was furious, started chasing after me. The hotel put me into incognito mode for my safety.
35:29
My driver luckily was at the door that I ran out of. Otherwise, I'd probably still be there buried underground.
35:35
She goes, when I bought the business, it's considered a egg company, but now I think of it as a specialty packaging. Forty percent of our business comes from things, unentire entirely unrelated to eggs. You'd be very surprised by our customer base. You know, think big brands like Boeing, SpaceX, Disney, Madison
35:48
Square Garden, Crayola, etcetera. Anything that requires protection and separation is fair game.
35:55
Anyways, there's one one more, I should say. But, dude, what's the other one? Is Sarah Moore not my hero? Is she my hero or is she not my hero? This woman's wonderful. Why is she why didn't she talk about this publicly more often? This is, like, it I feel like there was tons and tons of stories there.
36:11
Dude, you know,
36:13
people there's some people who are so in the game that they're like
36:17
they're like, oh, yeah. What am I gonna stop and chat about the game. Like, I mean, the fucking game. Right? Like, that's the feeling I get from her. I've met some people that I like this that they're sort of, like, it's a combination of
36:27
They kinda don't realize how story worthy their story is until, like, quite a bit later. And the second thing, there's sort of, like, you know, either they just prefer privacy or they're, like, Yeah. I don't really know why I need to do that. So why would I do that? It's gonna be kinda braggy and kinda weird. And what's the benefit? And maybe I'd just rather be be personal.
36:45
So I think that, like, I know a handful of people that I'm like, dude, I wish I could tell their story on the podcast because
36:51
they're epic. But they just don't see value in this. And they're also not consumers of it. That's the other thing I've noticed. Most of those people don't listen to a bunch of podcasts or take inspiration from it. So it's kind of a foreign idea to them. They're like,
37:03
They're like, people will care. It's like, yeah. Of course, people will care about this. This is awesome.
37:08
So anyways, I was totally inspired by the story, and she is kind of amazing. She is one of us. She no small boy stuff for Sarah Moore.
37:16
So I think she's only when you if you Google her, you you basically can't find anything. I mean, there's nothing on her. There's like one or two pictures. There's very little. I found one article where it says that she's twenty eight and she, it says answered a question, what inspired you to start buying companies? She says, freedom.
37:33
What is your mantra? Don't take counsel
37:35
from your fears. Like, that's pretty much all she's an like, she answered nothing. This woman's amazing. Why can't we find anything about her? There there's a lot there's a lot going on with her. We need to,
37:44
commit her to come on.
37:46
There's a thirty percent chance she's a fat guy named Craig. So, like, you know, if we could be getting catfished here, I wouldn't put it past her.
37:53
But
37:54
I'm gonna go with the with what I see. I think I think it's amazing.
00:00 38:14